Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2026

• TANASE, George Cosmin, 2026, "Enhancing Customer Experience through AI-Enabled Content Personalization in E-Commerce Marketing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 17, issue 1, pages 31-40, February.
• NEGRICEA, Costel & PURCAREA, Ioan Matei, 2026, "Phygital Marketing and Agentic AI Shopping: Detecting Essential Insights (Part I)," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 17, issue 1, pages 40-53, February.
• Şafak Altay, 2026, "What Factors Influence the Adoption of Electric Vehicles? A Study in Türkiye Using the Extended Car Technology Acceptance Model (CTAM)," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 17, issue 1, pages 55-79, January, DOI: 10.20409/berj.2026.487.
• Uğur Dagtekin & Ahmet Kâmil Kabakuş, 2026, "ChatGPT Etkileşimleri: Çevrimiçi Satın Alma Niyeti Üzerine Bütünleşik TAM – CRT Yaklaşımı
  [ChatGPT Interactions: An Integrated TAM–CRT Approach to Online Purchase Intent]," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 17, issue 1, pages 81-99, January, DOI: 10.20409/berj.2025.483.
• Nur Özer Canarslan, 2026, "Online Narratives of Shopping Addiction: A Thematic and Emotional Analysis of YouTube Comments," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 17, issue 1, pages 101-117, January, DOI: 10.20409/berj.2026.488.
• Laurent Tournois, 2026, "The Practice of Closed-loop Economics and Paradoxes of Value Creation on Used Platforms: Using the Example of Vinted," Economic Consultant, Scientific and Educational Initiative LLC, issue 1, pages 82-101, March, DOI: 10.46224/ecoc.2026.1.5.
• Hsiang-Hsi LIU & Shih-Harn HUANG, 2026, "The Influence of Brand Image on Customer Purchase Intention from the Perspective of Perceived Value: Evidence from the Fast Fashion Apparel Products," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 1, issue 1, pages 151-171, February.
• Andrei DUMITRESCU1, 2026, "Study on Relationship between Purchase Intention, Product Aesthetics, Chromatic Harmony, and Centrality of Visual Product Aesthetics," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 1, issue 1, pages 77-87, February.
• Zongwei Li & Jixiang Liu & Jianing Chen & Yanhui Zhang, 2026, "Why consumers hesitate to pay online: Evidence from online transactions," Australian Journal of Management, Australian School of Business, volume 51, issue 1, pages 147-173, February, DOI: 10.1177/03128962241312715.
• Pavel Pelech & Jaroslava Dědková, 2026, "Marketing setting up peer-to-peer electronic platforms to overcome generational barriers to participation in the sharing economy," Electronic Commerce Research, Springer, volume 26, issue 1, pages 605-643, February, DOI: 10.1007/s10660-024-09898-3.
• Moliner-Tena & Miguel Angel & Tortosa-Edo Vicente, 2026, "Online customer experience and online customer engagement with e-commerce: Comparing online and omnichannel consumer journeys," Electronic Markets, Springer;IIM University of St. Gallen, volume 36, issue 1, pages 1-18, December, DOI: 10.1007/s12525-026-00881-4.
• Justyna Franc-Dąbrowska & Igor Vaverka & Magdalena Daria Vaverková, 2026, "Shrinkflation across borders: examining Japan’s response and global implications amid rising inflation," International Review of Economics, Springer;Happiness Economics and Interpersonal Relations (HEIRS), volume 73, issue 1, pages 1-22, June, DOI: 10.1007/s12232-025-00514-w.
• Zhangwei Zheng & Hafizuddin-Syah B.A.M & Hafizah Omar Zaki & Qin Lingda Tan, 2026, "Mapping the Insurance Purchasing Research: A Bibliometric Analysis," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), volume 17, issue 1, pages 1048-1070, February, DOI: 10.1007/s13132-025-02679-9.
• Cristina Sales Baptista & Danilo Nunes, 2026, "Digital ecosystems and their influence on business relationships," Review of Managerial Science, Springer, volume 20, issue 1, pages 29-51, January, DOI: 10.1007/s11846-025-00865-2.
• Luca Matteo Zagni & Gabriele Baima & Binh Do & Lam Duc Xuan Nguyen, 2026, "Convergence and divergence in digital game-based advertising: a systematic review of advergames and in-game advertising," Review of Managerial Science, Springer, volume 20, issue 2, pages 511-534, February, DOI: 10.1007/s11846-025-00876-z.
• Aman Sharma & Bhuvanesh Kumar Sharma & Soumya Soni & Soumita Kundu, 2026, "Multisensory engagement: The impact of digital marketing stimuli on in-store shopping experience and repurchase intentions," SN Business & Economics, Springer, volume 6, issue 2, pages 1-31, February, DOI: 10.1007/s43546-025-01040-1.
• Dr. Geeta Kesavara & Ravi Chandra B.S., 2026, "Transition in Loyalty: Exploring Changes in Consumer Behaviour in the Ethnic Apparel Industry," Rivista Internazionale di Scienze Sociali, Vita e Pensiero, Pubblicazioni dell'Universita' Cattolica del Sacro Cuore, volume 134, issue 1, pages 77-97.
• Kurhasku-Hoti Edisona & Rrustemi Visar & Zhechev Vladimir & Hoti Arber, 2026, "Empirical Analysis of Digital Marketing Implementation in Service Sector: Perceptions, Social Media Impact Western Balkans," Central European Economic Journal, Sciendo, volume 13, issue 60, pages 24-36, DOI: 10.2478/ceej-2026-0002.
• Prakosa Adhi & Zuliatun Syafa & Herdiany Hapsari Dyah & Basri Anindita Imam, 2026, "Do eco-labels matter? Extending the theory of planned behavior with knowledge and brand origin image to explain the oat milk purchase intention among Gen Y and Gen Z consumers in Indonesia," Journal of Economics and Management, Sciendo, volume 48, issue 1, pages 35-63, DOI: 10.22367/jem.2026.48.03.
• Schewe, Marc & Bahník, Štěpán, 2026, "The Effects of Privacy Policy Presentation and Length on Trust in Recommender Systems: An Online Experiment," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 335109.
• Abdullah Balli, 2026, "Neuro-AI Convergence in Packaging Design: A Multimodal Biometric and Explainable AI Approach," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 28, issue 71, pages 256-256, February.
• Mirela Catalina Turkes & Ioana Cecilia Popescu & Aurelia-Felicia Stancioiu & Victor-George Constantinescu & Daniel-Nicolae Maita, 2026, "Impact of Human Capital on Adoption of Emerging Technologies in Logistics Processes," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 28, issue 71, pages 1-30, February.
• Quang Linh HUYNH & Van Kha NGUYEN, 2026, "Role of digital marketing in competitive advantage," Access Journal, Access Press Publishing House, volume 7, issue 1, pages 61-78, November, DOI: 10.46656/access.2026.7.1(4).
• Mbarek RAHMOUNE & Mohammed Ahmed ALSAGGAF, 2026, "Digital marketing for sustainable supply chains: integrating green strategies into the digital economy," Access Journal, Access Press Publishing House, volume 7, issue 1, pages 8-20, November, DOI: 10.46656/access.2026.7.1(1).
• Koji Takahashi & Joon Suk Park, 2026, "Generative AI for surveys on payment apps: AI views on privacy and technology," BIS Working Papers, Bank for International Settlements, number 1333, Mar.
• Heiko Karle & Marcel Preuss & Markus Reisinger, 2026, "Selling on Recommender Platforms: Demand Boost Versus Customer Migration," CESifo Working Paper Series, CESifo, number 12465.
• Arun Kumar D & V. Varsha, 2026, "Artificial Intelligence in Personalisation and Its Impact on Consumer Trust," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 1, DOI: 10.59413/ajocs/v7.i1.4.
• Nancy Sichone & Attridge Mwelwa, 2026, "Minimization of Customer Churn in the Mobile Telecommunication Industry in Zambia: A Case of MTN Zambia," East African Finance Journal, East African Finance Journal, volume 5, issue 1, DOI: 10.59413/eafj/v5.i1.1.
• Delpeuch, Samuel & Turino, Francesco, 2026, "Taxing ads? A Bayesian-DSGE perspective," Economic Modelling, Elsevier, volume 154, issue C, DOI: 10.1016/j.econmod.2025.107357.
• Janssen, Aljoscha, 2026, "Brand switching or behavior change: The 2023 Bud Light boycott’s impact on alcohol purchases," Economics Letters, Elsevier, volume 260, issue C, DOI: 10.1016/j.econlet.2026.112822.
• Zhang, Yaoyushan & Shan, Jinbao & Li, Guanyu, 2026, "Digital marketing on the sustainable performance of retail enterprises: An analysis from the perspective of intelligent investment," Finance Research Letters, Elsevier, volume 87, issue C, DOI: 10.1016/j.frl.2025.109060.
• Leonelli, Sinja & Muhn, Maximilian & Rauter, Thomas & Sran, Gurpal S., 2026, "How do consumers use ESG disclosure? Evidence from a randomized field experiment with everyday product purchases," Journal of Accounting and Economics, Elsevier, volume 81, issue 1, DOI: 10.1016/j.jacceco.2025.101811.
• Beknazar-Yuzbashev, George & Ichiba, Sota & Stalinski, Mateusz, 2026, "To the depths of the sunk cost: Experiments revisiting the elusive effect," Journal of Economic Behavior & Organization, Elsevier, volume 241, issue C, DOI: 10.1016/j.jebo.2025.107352.
• Huber Gasinski & Barbara Szymoniuk & Magdalena Maciaszczyk & Maria Kocot & Janusz Sobon & Dominik Baldowski & Krzysztof Kandefer, 2026, "The Impact of Dark AI Patterns on Consumer Purchase Decisions and Impulsive Buying," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 490-499.
• Karolina Bialas, 2026, "From Avatar to Checkout: How Metaverse Experiences Shape Real-World Purchasing Intentions," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 500-508.
• Marcelo Santos & Tiago Neves Sequeira, 2025, "Does the business cycle respond to food prices," CeBER Working Papers, Centre for Business and Economics Research (CeBER), University of Coimbra, number 2025-02, Apr.
• Martin Cameron & Wim Naudé, 2026, "Identifying Export Opportunities from Large International Trade Datasets: A Methodological Note," CeBER Working Papers, Centre for Business and Economics Research (CeBER), University of Coimbra, number 2026-02, Jan.
• Ai Chin Thoo, 2026, "The Role of Credible Social Media Influencers in Brand Attitude, eWOM, and Purchase Intention," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr360, Mar, DOI: https://doi.org/10.35609/jmmr.2026..
• Clément-François Wakwinga Wabenga & Préféré Burhonyi Burhashengwa & Paul Senzira Nahayo, 2026, "Institutional responsiveness and the quality of customer complaints management in banking service usage during security crises in Goma (D.R. Congo): Clients in distress, Banks under stress
  [Réactivité institutionnelle et qualité de réponses aux ré," Post-Print, HAL, number hal-05460886, Jan, DOI: 10.5281/zenodo.18260345.
• NEGRICEA, Costel & PURCAREA, Ioan Matei, 2026, "At the Confluence Between Digital Marketing, Phygital CX and AI Agents (Part I)," Holistic Marketing Management Journal, Holistic Marketing Management, volume 16, issue 1, pages 09-22, February.
• PETRACHE, Bogdan & EDU, Tudor, 2026, "Marketing positioning for medical optics – Dayane GT Impex S.R.L.: Part VI, Conclusions and proposals," Holistic Marketing Management Journal, Holistic Marketing Management, volume 16, issue 1, pages 23-26, February.
• Simone Robbiano & Gianluca Cerruti, 2026, "Assessing the Impact of Price-Matching Guarantees and Price Fluctuations on Consumer Feedback: Insights from the Online Consumer Electronics Market," Journal of Consumer Policy, Springer, volume 49, issue 1, pages 1-29, March, DOI: 10.1007/s10603-026-09613-9.
• Jean-Pierre Dubé & Ariel Xu, 2026, "Large Language Models and Creative Content Design: a case study of email marketing at Wine Access," Quantitative Marketing and Economics (QME), Springer, volume 24, issue 1, pages 1-28, December, DOI: 10.1007/s11129-025-09303-9.
• Ali Umut Guler & Vishal Singh, 2026, "Polarized consumption," Quantitative Marketing and Economics (QME), Springer, volume 24, issue 1, pages 1-32, December, DOI: 10.1007/s11129-026-09308-y.
• Jing Cai, 2026, "Contract Design and Insurance Demand," NBER Working Papers, National Bureau of Economic Research, Inc, number 34797, Feb.
• Georgina Gonzales-Baspineiro & à lvaro Garrido-Morgado, 2026, "Optimización de promociones en aplicaciones móviles para impulsar ventas a corto plazo y fidelización a largo plazo," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2601, Feb, revised Jan 2026.
• Carlos Alberto Espinosa Fernandez & Iñigo Tejera Martin & Ainhoa Rodriguez Oromendia & Phil Klaus & Van-Ha Luong, 2026, "Customer experience and emotional drivers of satisfaction and loyalty in U.S. banking: An application of the EXQ model," Journal of Financial Services Marketing, Palgrave Macmillan, volume 31, issue 1, pages 1-12, March, DOI: 10.1057/s41264-026-00348-9.

2025

• Manuel Cuadrado García & María Luisa Palma Martos & Juan de Dios Montoro Pons, 2025, "Participación y diversidad funcional en el contexto de los centros culturales," EKONOMIAZ. Revista vasca de Economía, Gobierno Vasco / Eusko Jaurlaritza / Basque Government, volume 107, issue 01, pages 230-251.
• Krisztina Taralik & Zsolt Molnár & Tamás Kozák, 2025, "Should I buy domestic food? What influences Hungarian customers in this matter?," Social Responsibility Journal, Emerald Group Publishing Limited, volume 21, issue 6, pages 1319-1334, April, DOI: 10.1108/SRJ-01-2025-0018.
• K. Vijayakumar & P. G. Rajesh, 2025, "Cross-Selling's Constraints and Solutions in the Banking Industry," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 108-117.
• Retno Santi Sumardi & Anuar Shah Bali Mahomed & Yuhanis Abdul Aziz, 2025, "Innovative Strategy for Muslim-Friendly Hotels (MFH): Responding to Challenges By Prioritizing Islamic Attributes," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 60-91.
• Naveen Kumar R & Janani M & A John William, 2025, "Analysing How E-Commerce Entrepreneurs Employ Remarketing Strategies to Impact Consumer Brand Affinity, Cart Abandonment, and Purchase Behaviour," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, volume 15, issue 2, pages 86-103.
• Hayley Bonnici & Ayrton Zarb, 2025, "Determinants of Life Insurance Buying Behaviour in Malta," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, volume 15, issue 4, pages 41-60.
• Anna Mazurkiewicz-Pizlo, 2025, "Virtual Influencers (VIs) As Marketing Communication Tools," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 472-492.
• Ewa Szkudlarek & Maciej Debski & Aleksandra Gradowska, 2025, "Pro-Environmental Initiatives in the Hospitality Sector as a Driver of Brand Loyalty Among Generation Z," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 610-621.
• Monika Piatkowska & Joanna Banbula, 2025, "From Consumption to Creation: Motivations Influencing Handball Fans' Social Media," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 79-99.
• Dariusz Sobotkiewicz & Pawel Waniowski, 2025, "Inflation-Driven Changes in Consumer Behavior on the Polish Market: A Survey Approach," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 1059-1070.
• Gabriela Wojak & Ernest Gorka & Dariusz Baran & Michal Cwiakala & Bartosz Blaszczak & Sebastian Zupok, 2025, "Redesigning User Experience: The Role of Design Thinking in Global Digital Tourism Services," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 1090-1112.
• Karolina Bialas, 2025, "The Paradox of Authenticity: A Strategy for Building Brand Credibility Among Generation Z in the Metaverse," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 1195-1206.
• Mariusz Grebowiec, 2025, "Social Marketing and Its Tools in the Process of Creating Consumer Purchasing Decisions," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 127-149.
• Mateusz Juzwik, 2025, "The Role of Artificial Intelligence in Selected Marketing Areas," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 1274-1284.
• Renata Krajewska & Ewa Ferensztajn-Galardos & Grazyna Olszewska, 2025, "Modern Logistical Solutions in Polish E-Commerce: Economic Drivers and a Case Study Analysis," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 207-220.
• Jolanta Tarapata & Janusz Kostecki, 2025, "Responsible Activities of the Company/Brand and their Impact on Its Positive Image in the Opinion of Generation Z Consumers," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 406-423.
• Sebastian Zupok & Stefan Dyrka & Michala Kapala, 2025, "Sustainable Marketing: Integrating Environmental Values into Customer Communication," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 868-884.
• Dariusz Baran & Ernest Gorka & Gabriela Wojak & Michal Ćwiakala & Sebastian Zupok & Marek Lazewski, 2025, "From Visibility to Value: Social Media Strategies in the Global Market Research Sector," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 1104-1125.
• Piotr Z. Niemcewicz, 2025, "Application of AW and MI Indicators in Research on the Impact of Television Advertising on Audiences," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 1334-1346.
• Joanna Tylkowska-Drozdz & Xin Sun, 2025, "A Strategy for Building an Opera Singer's Personal Brand in the Context of Artistic Career Management," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 1472-1484.
• Anna Mierzejewska & Malgorzata Wiscicka-Fernando, 2025, "Digital Readiness and Business Engagement in Smart City Co-Creation: Insights from Poland’s West Pomeranian Region," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 1501-1517.
• Sebastian Zupok & Michal Kapala, 2025, "Next Generation Marketing Channels: Typology, Strategic Implications, and the 6V Framework," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 576-590.
• Wojciech Kozlowski & Szczepan Figiel, 2025, "Purchase Intentions for Food Products Under Different CRM Campaign Settings: An Empirical Evidence from Poland," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 73-93.
• Ewa Koreleska, 2025, "Customer Service Quality as a Strategic Dimension of Marketing Management in Poland’s Travel Industry," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 904-915.
• Arkadiusz Gryko Elzbieta Gryko, 2025, "Perceptions of Remote Work as a Benefit in Employer Branding: Organizational, Economic, and Legal Perspectives in Poland," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 1329-1347.
• Wlodzimierz Strelcow & Ewa Mauska & Oleksii Horobei, 2025, "Exploring Artificial Intelligence Tools in the Export Strategies of Small and Medium Enterprises," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 1630-1642.
• Mariola Michalowska & Piotr Kulyk & Jaroslaw Flakowski, 2025, "The Impact of Economic and Socio-Demographic Factors on Consumer Typology and their Pro-Environmental Attitudes," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 1808-1822.
• Bozydar Ziolkowski & Katarzyna Chudy-Laskowska & Barbara Szymoniuk, 2025, "Effectiveness of Communication on Environmental Labels and Declarations in Enterprises," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 1934-1945.
• Aron-Axel Wadlewski, 2025, "Reasons for Leaving Multi-Level Marketing on the Polish Market," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 616-626.
• Agnieszka Izabela Baruk, 2025, "Generation Z's Involvement in Social Media in the Context of Its Representatives' Readiness to Shape the Marketing Activities of Enterprises," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 952-977.
• Mohammad Noorizzuddin Nooh, 2025, "The Impact of Service Quality on University Students' Satisfaction towards Islamic Banks," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr346, Mar, DOI: https://doi.org/10.35609/jmmr.2025..
• Eudearly Angela Jansye, 2025, "The Role of Digital Community Marketing in Enhancing Financial Decision-Making among Indonesian Millennials through 'Sobat Sandwich' Community," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr350, Sep, DOI: https://doi.org/10.35609/jmmr.2025..
• Daniel Levy & Haipeng Allan Chen & Sourav Ray & Elliot Charette & Xiao Ling & Weihong Zhao & Mark Bergen & Avichai Snir, 2025, "Asymmetric price adjustment over the business cycle," Post-Print, HAL, number hal-05109808, Jun, DOI: 10.1016/j.econlet.2025.112450.
• Ibrahima Ibrahima & François Ntsama & Anaba Ehongo, 2025, "Analysis of effects of Chinese penetration of the distribution sector in sub-Saharan Africa: changing roles and new competitive challenges for local distribution players
  [Analyse des effets de la pénétration chinoise dans le secteur de la distribu," Post-Print, HAL, number hal-05112185, Mar, DOI: 10.5281/zenodo.15107277.
• Asmae Kadaoui & Mohammed Benseddik, 2025, "Beyond Satisfaction: Exploring Engagement as a Strategic Lever for Organizational Performance in Language Centers in Morocco – A Qualitative Study
  [Au-delà de la satisfaction : explorer l'engagement comme levier stratégique de performance organisa," Post-Print, HAL, number hal-05231533, DOI: 10.5281/zenodo.17009148.
• Anouar Abdessamad & Ranya Maatallah & Islam Azzouzi & Youssef Khatori, 2025, "Effect of Online Experience Sharing on Consumers’ Purchase Choices
  [Effet du partage des retours d'expérience en ligne sur l'intention d'achat des consommateurs]," Post-Print, HAL, number hal-05373187, Nov, DOI: 10.5281/zenodo.17500572.
• Bruno Carballa Smichowski & Yassine Lefouili & Andrea Mantovani & Carlo Reggiani, 2025, "Data Sharing or Analytics Sharing ?," Working Papers, HAL, number hal-04956937, Feb.
• Xiao Ling & Sourav Ray & Daniel Levy, 2025, "Retail Price Ripples," Working Papers, HAL, number hal-05392677, Dec, DOI: 10.13140/RG.2.2.24328.07686.
• Udgam Mishra & Rimple Manchanda, 2025, "The Mediating Role of Risk Perception and Price Consciousness on the Trust and Purchase Intention of Organic Food," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 76, issue 4, pages 271-287, DOI: 10.32910/ep.76.4.2.
• Kursan Milanković & D. Garbin Praničević, 2025, "Istraživanje zlouporabe online politika i kupovine kroz teoriju psihološke reaktancije," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 76, issue 5, pages 341-355, DOI: 10.32910/ep.76.5.1.
• Saranda Kajtazi & Nail Reshidi & Granit Baca, 2025, "The Impact of Brand Image and Customer Satisfaction on Brand Loyalty in Kosovo’s Telecommunication Sector," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 76, issue 5, pages 404-415, DOI: 10.32910/ep.76.5.5.
• Hermansson, Cecilia & Eriksson, Kent & Segerlind, Carin, 2025, "Exploring nonlinear relationships between individual-level bank customer satisfaction and revenue," Working Paper Series, Royal Institute of Technology, Department of Real Estate and Construction Management & Banking and Finance, number 25/1, Jan, revised 28 Oct 2025.
• CHAU, Nguyen P.B. & UNO, Mai & FUKUKAWA, Kyoko & ZHAO, Yaxin & ROKUSHIMA, Shunta, 2025, "Beyond Positivism : Investigating Paradigm Diversity in Marketing Studies," Hitotsubashi Journal of commerce and management, Hitotsubashi University, volume 59, issue 1, pages 1-18, October.
• TALPEANU, Andra Elena & EDU, Tudor, 2025, "Marketing positioning for medical optics – S.C. Dayane GT Impex S.R.L.: Part III, Description of the Company," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 1, pages 08-18, February.
• PURCAREA, Ioan Matei, 2025, "The AI-Augmented Marketers’ Advancement and the Best Way to Address B2C and B2B Marketers’ Skill Gaps," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 1, pages 19-25, February.
• TALPEANU, Andra Elena & EDU, Tudor, 2025, "Marketing positioning for medical optics – Dayane GT Impex S.R.L.: Part IV, Analytical presentation of the research approach," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 2, pages 08-18, May.
• PURCAREA, Ioan Matei, 2025, "AI Digital Marketing Department and ABM, ABX, and Account-Driven GTM Strategies," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 2, pages 19-25, May.
• TALPEANU, Andra Elena & EDU, Tudor, 2025, "Marketing positioning for medical optics – Dayane GT Impex S.R.L.: Part IV, Analytical presentation of the research approach," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 3, pages 08-15, August.
• PURCAREA, Ioan Matei, 2025, "Getting Marketing in Perspective of Agentic Society," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 3, pages 16-25, August.
• NEGRICEA, Costel & PURCAREA, Ioan Matei, 2025, "Enhancing Consumer Phygital Experience at the Confluence between E-Commerce and E2E Digital Supply Chain Transformation," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 4, pages 08-24, December.
• TUDORACHE, Raluca Maria & BUDACIA, Andreea Elisabeta, 2025, "Brand Communication on Social Media. Particularities in the Quick-Service Restaurants Industry," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 4, pages 25-35, December.
• TALPEANU, Andra Elena & EDU, Tudor, 2025, "Marketing positioning for medical optics – Dayane GT Impex S.R.L.: Part VI, Conclusions and proposals," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 4, pages 36-40, December.
• Serhii Sviatenko, 2025, "The Influence of State Monetary Policy on the Effectiveness of Marketing Forecasting of Enterprise Development," Oblik i finansi, Institute of Accounting and Finance, issue 2, pages 89-94, June, DOI: 10.33146/2307-9878-2025-2(108)-89-9.
• Mia Sari & Indra Indra & Ririn Riani, 2025, "Exploring Customer Loyalty Drivers In Indonesian Islamic Bank After Cybersecurity Breaches Using Sem Approach," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, volume 11, issue 4, pages 893-920, December, DOI: https://doi.org/10.21098/jimf.v11i4.
• Koji Takahashi & Joon Suk Park, 2025, "Generative AI for Surveys on Payment Apps: AIs' View on Privacy and Technology," IMES Discussion Paper Series, Institute for Monetary and Economic Studies, Bank of Japan, number 25-E-13, Sep.
• VIJAYAKUMAR Anandhu & DAVIDOVA Jelena, 2025, "Factors Influencing Human-Centric Innovation Hubs for Effective Digital Marketing of Eco-Friendly Products," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 01, March.
• KOSTAKIS Ioannis & BRIANA Maria, 2025, "Digital Fitness and Sustainable Consumption: Understanding Consumer Motivations and Barriers," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 02, June.
• Sergey Turlo & Matteo Fina & Johannes Kasinger & Arash Laghaie & Thomas Otter, 2025, "Discrete choice in marketing through the lens of rational inattention," Quantitative Marketing and Economics (QME), Springer, volume 23, issue 1, pages 45-104, March, DOI: 10.1007/s11129-025-09292-9.
• Katherine Meckel & Bradley T. Shapiro, 2025, "Depression and grocery shopping behavior," Quantitative Marketing and Economics (QME), Springer, volume 23, issue 2, pages 291-317, June, DOI: 10.1007/s11129-024-09290-3.
• Nicolas Padilla & Eva Ascarza & Oded Netzer, 2025, "The customer journey as a source of information," Quantitative Marketing and Economics (QME), Springer, volume 23, issue 3, pages 379-418, September, DOI: 10.1007/s11129-024-09287-y.
• Yong Cai & Qiang Liu & Yunlong Wang & Fan Zhang, 2025, "Predicting rare events in markets with relational data," Quantitative Marketing and Economics (QME), Springer, volume 23, issue 4, pages 545-588, December, DOI: 10.1007/s11129-025-09302-w.
• Masahiro Honda, 2025, "A Systematic Review of Shrinkflation in Retail Markets," Keio-IES Discussion Paper Series, Institute for Economics Studies, Keio University, number DP2025-007, Apr.
• Rin Tsujikawa & Ryoya Nakano & Takahiro Hoshino, 2025, "Coupon Redemption, Churn, and Customer Lifetime Value for a Newly-Launched Noncontractual Product: Evidence from a Large-Scale Field Experiment in Supermarkets," Keio-IES Discussion Paper Series, Institute for Economics Studies, Keio University, number DP2025-025, Nov.
• Sipos, Norbert & Lukovszki, Lívia & Rideg, András & Al Najjar, Ayman Sadik, 2025, "A marketinginnováció erőforrás-alapú megközelítése a kkv-k körében
  [A resource-based approach to marketing innovation among micro, small and medium-sized enterprises]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), volume 0, issue 9, pages 1001-1031, DOI: 10.18414/KSZ.2025.0.1001.
• Anastasia Litina & Georgios Mavropoulos & Skerdilajda Zanaj, 2025, "Leading Ladies, Lagging Ratings? Gender Bias in Evaluations of Movies," DEM Discussion Paper Series, Department of Economics at the University of Luxembourg, number 25-12.
• Julian Hoesen, 2025, "Influence of Product Price on Consumer Perceptions of the Authenticity of Sustainability Labels," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 11, issue 1, pages 5-22, DOI: 10.11118/ejobsat.2025.001.
• Jana Brenkusová Pavelková & Jana Turčínková & Jakub Šácha, 2025, "Social Networks and Conspicuous Food Consumption: A Comparative Study Among Generations Z, X, and Y in the Czech Republic," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 11, issue 1, pages 85-98, DOI: 10.11118/ejobsat.2025.004.
• Hana Urbánková & Jana Stávková, 2025, "The Context of Sustainability and Generational Differences in Consumer Behaviour," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 11, issue 2, pages 206-219.
• Grzegorz Wesołowski & Grzegorz Zasuwa, 2025, "Do loyal consumers remain indifferent to alleged bank irresponsibility? Consumer loyalty in the context of moral emotions and boycott intentions," Bank i Kredyt, Narodowy Bank Polski, volume 56, issue 4, pages 413-434.
• Ashvin Gandhi & Brett Hollenbeck & Zhijian Li, 2025, "Misinformation and Mistrust: The Equilibrium Effects of Fake Reviews on Amazon.com," NBER Working Papers, National Bureau of Economic Research, Inc, number 34161, Aug.
• Savica Dimitrieska, 2025, "Guerrilla Marketing For Small Businesses," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 13, issue 2, pages 91-104, DOI: 10.37708/ep.swu.v13i2.5.
• Vladimir Zhechev & Maria-Yoana Gercheva, 2025, "The Viral Effect on Brand Image in Fashion TikTok," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 31-49, March.
• Ognyan Ognyanov, 2025, "Specificity of the Marketing Mix of Economic Higher Educational Institutions in Bulgaria," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 85-95, September.
• Elena Rosberg, 2025, "Cultural Diplomacy in The Era of Global Communications: The Case of Eurovision," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 183-212, December.
• Irena Emilova, 2025, "Practices and Transformations in Luxury Hospitality (An Analysis of Successful Sustainable Practices and Innovation Integration Models)," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 73-93, December.
• Anghel Tudorel COZMA & Smaranda Adina COSMA & Marius BOTA, 2025, "Determinants Of Customer Loyalty In The Romanian Fuel Retail Market: An Extended Empirical Analysis," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 34, issue 2, pages 165-175, December.
• Dinu Vlad SASU & Adela Laura POPA & Oana-Maria SECARĂ & Simona Aurelia BODOG & Remus Dorel ROȘCA, 2025, "Exploratory Study On The Sincerity Of Young Voters’ Intentions In Political Marketing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 34, issue 2, pages 474-482, December.
• Oana-Maria SECARĂ & Dinu Vlad SASU & Teodora Mihaela TARCZA, 2025, "Empirical Study On The Consumer Preferences And Buying Behavior In The Cosmetics Industry Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 34, issue 2, pages 483-496, December.
• Amelina MESEȘAN & Teodora TARCZA, 2025, "The Adoption Of Mobile Outfit Recommendation Apps: A Preliminary Study On Young Users," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 34, issue 2, pages 497-505, December.
• Sita Dewi Kusumaningrum, 2025, "Heuristics And Emotions In Tourist Destination Selection: A Review And Research Directions," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 10, issue 1, pages 66-82, March, DOI: http://doi.org/10.47535/1991ojbe206.
• Esther Manzano Rivero & à ngel Francisco Villarejo-Ramos, 2025, "e-WOM como instrumento de comunicación online en el sector de la restauración. Un análisis comparado mediante los comentarios de TripAdvisor," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2504, Jun, revised Jun 2025.
• Pedro Cuesta-Valiño & Sergey Kazakov & Patricia Durán-à lamo & Pablo Gutiérrez-Rodríguez, 2025, "El impacto de los agentes de IA en las decisiones de compra, la satisfacción y la felicidad del consumidor," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2505, Jul, revised Jul 2025.
• Wisnu Yuwono & Selviana Dwi Fitriyanti & Ferdinand Nainggolan, 2025, "El impacto de la innovación en marketing digital y la orientación estratégica en el rendimiento de las empresas: Mediación por la capacidad de marketing y moderación por la gestión del riesgo
  [The Impact of Digital Marketing Innovation and Strateg," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 39, pages 1-19, June, DOI: https://doi.org/10.46661/rev.metodo.
• Lilianne Isabel Pavón Cuéllar, 2025, "Fomentando la inclusión financiera global mediante mejoras integradas en la alfabetización financiera y tecnológica. Un análisis de datos de panel
  [Promoting global financial inclusion through integrated financial and technological literacy improv," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 39, pages 1-23, June, DOI: https://doi.org/10.46661/rev.metodo.
• Nimet Uray & Füsun Ülengin & Burc Ulengin & Hidayet Beyhan & Kubra Sirkeci & Gizem Kaya Aydın, 2025, "Economic contractions and effectiveness of marketing activities: a case from the automotive industry," Journal of Marketing Analytics, Palgrave Macmillan, volume 13, issue 4, pages 1177-1194, December, DOI: 10.1057/s41270-024-00314-1.
• Daniel Beverungen & Jens Pöppelbuss & Simon Hemmrich & Taskeen Iqbal, 2025, "Service Through Communication: Conceptualizing Service Systems with Luhmann’s Systems Theory," Working Papers Dissertations, Paderborn University, Faculty of Business Administration and Economics, number 150, Jul.
• Nguyen, Tan Phat & Huynh, Cong Minh, 2025, "Customer Satisfaction in Home Delivery Service in Vietnam: The Impact of Service Quality, Perceived Value, and the Mediating Role of Trust," MPRA Paper, University Library of Munich, Germany, number 123201, Jan.
• Adesina, Toheeb, 2025, "AI Agents in the Advertising Industry," MPRA Paper, University Library of Munich, Germany, number 123413, Jan.
• Ozili, Peterson K, 2025, "Digital markets: formative components, regulation, challenges and insights from the EU Digital Markets Act," MPRA Paper, University Library of Munich, Germany, number 123813.
• Tran, Thi Phuong Linh & Huynh, Cong Minh, 2025, "The Nexus between Post-Purchase Service Experiences in Online Shopping, Customer Satisfaction, and Customer Retention: An Evidence from Binh Duong Province of Vietnam," MPRA Paper, University Library of Munich, Germany, number 124078, Mar.
• Levy, Daniel & Chen, Haipeng (Allan) & Ray, Sourav & Charette, Elliot & Ling, Xiao & Zhao, Weihong & Bergen, Mark & Snir, Avichai, 2025, "Asymmetric Price Adjustment over the Business Cycle," MPRA Paper, University Library of Munich, Germany, number 124999, Jun.
• Levy, Daniel & Chen, Haipeng (Allan) & Ray, Sourav & Charette, Elliot & Ling, Xiao & Zhao, Weihong & Bergen, Mark & Snir, Avichai, 2025, "Asymmetric Price Adjustment over the Business Cycle," MPRA Paper, University Library of Munich, Germany, number 125129, Jun.
• Serrano-Arcos, M. Mar & Sánchez-Fernández, Raquel & Pérez-Mesa, Juan Carlos, 2025, "Understanding anti-consumption and consumer reluctance toward foreign agri-food products: country of origin and perceived value in times of image crisis," MPRA Paper, University Library of Munich, Germany, number 126728, Feb, revised 18 May 2025.
• Armstrong, Mark & Vickers, John, 2025, "Multibrand price dispersion," MPRA Paper, University Library of Munich, Germany, number 127017, Nov.
• Ling, Xiao & Ray, Sourav & Levy, Daniel, 2025, "Retail Price Ripples," MPRA Paper, University Library of Munich, Germany, number 127108, Dec.
• Kalakota, Neha & Sikes, Margaret & Baguma, Nissi & Suman, Swati & Maheshwari, Shalya, 2025, "An Analysis of Gender-based Pricing: Personal Care Products on Amazon India," MPRA Paper, University Library of Munich, Germany, number 127208, Oct.
• Gammoudi, Khouloud & Saied Benrached, Kaouther, 2025, "Les facteurs explicatifs de l’achat de vêtements et d’accessoires de seconde main sur les plateformes en ligne
  [Factors influencing the online purchase of second-hand clothing and accessories on digital platforms]," MPRA Paper, University Library of Munich, Germany, number 127419, revised 2025.
• Gammoudi, Khouloud & Saied Benrached, Kaouther, 2025, "Les facteurs explicatifs de l’achat de vêtements et d’accessoires de seconde main sur les plateformes en ligne
  [Factors influencing the online purchase of second-hand clothing and accessories on digital platforms]," MPRA Paper, University Library of Munich, Germany, number 127424, Dec.
• Tran The, Tuan & Bui Van, Vien & Do Thi, Tho, 2025, "The impact of social responsibility on the competitive advantage of small and medium-sized enterprises in Hanoi, Vietnam," MPRA Paper, University Library of Munich, Germany, number 127538, Feb.
• Paulo Botelho Pires & Fabiana Oliveira de Sousa & José Duarte Santos, 2025, "Identifying Positioning Axes for Building Brand Equity in Cork Fashion Products," Central European Business Review, Prague University of Economics and Business, volume 2025, issue 1, pages 19-55, DOI: 10.18267/j.cebr.374.
• Esra Türk & Ünsalan Mustafa, 2025, "Investigating Effects of Infodemic on Store Visit Intention," Central European Business Review, Prague University of Economics and Business, volume 2025, issue 3, pages 21-44, DOI: 10.18267/j.cebr.386.
• Aleksy Kwilinski & Oleksii Lyulyov & Tetyana Pimonenko, 2025, "Population Literacy and ICT Skills: Drivers of Net Migration Growth," Central European Business Review, Prague University of Economics and Business, volume 2025, issue 3, pages 45-63, DOI: 10.18267/j.cebr.388.
• Michal Stoklasa & Michal Halaška, 2025, "Understanding Consumers and Their Preferences Purchasing Food with Product Quality Labels: Insights from the Czech Market," Central European Business Review, Prague University of Economics and Business, volume 2025, issue 3, pages 87-102, DOI: 10.18267/j.cebr.390.
• Fatih Koç & Bekir Özkan & Merve Gaga & İbrahim Halil Efendioğlu & Tamer Baran, 2025, "Chasing Discounts, Facing Regret: How FoMO Shapes Consumers' Online Shopping Behavior?," Prague Economic Papers, Prague University of Economics and Business, volume 2025, issue 3, pages 347-377, DOI: 10.18267/j.pep.895.
• Indah Mailani & Viniyati Maftuchach & Lela Nurlaela Wati, 2025, "The influence of discounts, live online shopping on TikTok on purchasing decisions through product quality: Case study of @Camille Beauty skincare products in DKI Jakarta Province," Journal of Economics and Business Letters, Privietlab Research Center, volume 5, issue 3, pages 14-29, June, DOI: 10.55942/jebl.v5i3.481.
• Kurniawati Mulyanti & Aris Setyanto Nugroho & Darmansyah, 2025, "A systematic literature review of online religious leaders, digital advertising, management performance, and consumer decisions in Islamic Banking," Journal of Economics and Business Letters, Privietlab Research Center, volume 5, issue 2, pages 1-11, April, DOI: 10.55942/jebl.v5i2.505.
• M. Hijri Ilham & Abdul Rochman & Viniyati Maftuchach, 2025, "Examining the role of product quality in enhancing brand trust and purchase decisions: Evidence from smartphone users in Central Jakarta," Journal of Economics and Business Letters, Privietlab Research Center, volume 5, issue 2, pages 12-26, April, DOI: 10.55942/jebl.v5i2.546.
• Bella Amalia & Anggun Nadia Fatimah & Menati Fajar Rizki & Wina Puspita Sari & Qoryna Noer Seyma El Farabi, 2025, "Startup strategies in building brand awareness Roland Barthes semiotic analysis of Korean drama Start-Up," Priviet Social Sciences Journal, Privietlab Research Center, volume 5, issue 5, pages 1-19, May, DOI: 10.55942/pssj.v5i5.379.
• Nanda Rahayu & Leonard Adrie Manafe & Dodit Cahyo Nugroho, 2025, "Improving member loyalty through service quality a case study of Citra Abadi Savings and Loan Cooperative," Priviet Social Sciences Journal, Privietlab Research Center, volume 5, issue 5, pages 71-78, May, DOI: 10.55942/pssj.v5i5.433.
• Mochamad Salva Putra Effendi & Leonard Adrie Manafe & Dodit Cahyo Nugroho, 2025, "An analysis of digital marketing and price sensitivity in driving sales a case study of Ultra Glue," Priviet Social Sciences Journal, Privietlab Research Center, volume 5, issue 4, pages 52-63, April, DOI: 10.55942/pssj.v5i4.438.
• TANASE, George Cosmin, 2025, "Augmenting Human Resource Management with Artificial Intelligence: From Sustainability to Neuroscience Insights," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 16, issue 1, pages 31-38, March.
• PURCAREA, Ioan Matei, 2025, "CMOs’ Opportunities’ Assessment Within the Rise of Phygital Marketing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 16, issue 1, pages 39-44, March.
• TANASE, George Cosmin, 2025, "Retail Surveillance: From Consumers’ Interaction to the Process of Data Extraction In-store and Online," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 16, issue 3, pages 30-36, September.
• PURCAREA, Ioan Matei, 2025, "Chief Marketing Officers’ Challenges Within Rising AI Usage for Knowledge Management and Human-Technology Synergies’ Emergence," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 16, issue 3, pages 37-44, September.
• TANASE, George Cosmin, 2025, "The Dynamics of Retail Growth Through the Synergy of Customer-Centric Technology, Customer Accountability and Organisational Culture," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 16, issue 4, pages 27-33, December.
• PURCAREA, Ioan Matei, 2025, "Marketing Operations, AI Orchestration, and Agentic Marketing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 16, issue 4, pages 34-41, December.
• Federico Ganz & Gonzalo Varela & Kiyoshi Taniguchi, 2025, "Estimating Asian Economies’ Missing Exports," ADB Economics Working Paper Series, Asian Development Bank, number 784, Jun.
• V. Kumar & Ashutosh Dixit & Priyanka Sharma & Sudipendra Nath Roy, 2025, "Implementing Responsible Artificial Intelligence in Marketing," American Business Review, Pompea College of Business, University of New Haven, volume 28, issue 2, pages 319-342, November, DOI: 10.37625/abr.28.2.319-342.
• Sıla AVGAN & Erkan ÖZDEMİR, 2025, "The Effect of Aviation Industry’s Service Quality on Passenger Satisfaction and WOM Communication during the COVID-19 Pandemic," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 16, issue 3, pages 315-338, July, DOI: 10.20409/berj.2025.470.
• Mehmet Akdeniz & Erdem Akkan, 2025, "Marka Tutumu Araştırmaları Üzerine Bibliyometrik Bir Analiz
  [A Bibliometric Analysis of Brand Attitude Research]," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 16, issue 3, pages 359-377, July, DOI: 10.20409/berj.2025.472.
• İbrahim Atilla Karataş, 2025, "Purchase Intention for Packaged and Unpackaged Products: Contamination and High Price Effects," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 16, issue 4, pages 493-512, October, DOI: 10.20409/berj.2025.478.
• Arzu Tuygun Toklu, 2025, "The Impact of Event Marketing on Cities with Tourism Destination Potential: A Research on City Residents (Etkinlik Pazarlamasının Turizm Destinasyonu Potansiyeli Olan Şehirlere Etkisi: Şehir Sakinleri," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 16, issue 2, pages 227-242, April.
• Egi Afriansyah Fauzi & Edy Suroso, 2025, "Pengaruh Costumer Experince Management dan Harga terhadap Loyalitas Konsumen Briana Bakery Tasikmalaya," Jurnal Bisnis Mahasiswa, Aksara Indo Rajawali, volume 5, issue 1, pages 26-37.
• Beatriz Sanches Cartas & Manuela Guerreiro & Ana Paula Barreira, 2025, "The Wedding at the Hotel: Venue Choice, Servicescape and Customer Experience as Shared on TripAdvisor," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 13, issue 2, pages 87-104.
• Mihalj Bakator & Marija Vukoja & Dino Manestar, 2025, "Achieving Competitiveness With Marketing 5.0 In New Business Conditions," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 16, issue 1, pages 82-92, June.
• Ghozlan TELILANI & Djamel BOUTELDJA, 2025, "The Impact of Digital Marketing Tools on the E-Reputation of Startups in Algeria," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 10, issue 1, pages 165-179, February.
• Assia BRAHIMI & Djamila KADRI, 2025, "The Impact of Electronic Advertising on Consumer Purchasing Behaviour in Algeria," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 10, issue 1, pages 189-204, February.
• Souhil GUEMMAZ, 2025, "Financing of Businesses and Households in Algeria: The Management of Institution-Customer Relationship," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 10, issue 1, pages 205-220, February.
• Ines BENATIA & Nabila ABID, 2025, "The Determinants of Organisations’ Performance in the Algerian Mobile Telecommunications Market," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 10, issue 1, pages 272-286, February.
• Hakima SOUKI & Sabrina BOUKELLAL & Mohand CHITI, 2025, "Marketing and Innovation Process in Agri-Food Companies: Analysis via the Stage-Gate Model," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 10, issue 2, pages 306-323, June.
• Paul MUKUCHA & Divaries Cosmas JARAVAZA & Philip DANGAISO & Forbes MAKUDZA, 2025, "The Role of Gender Matching in Personal Selling of Embarrassing Products: An Empirical Study in Zimbabwean Fashion Boutiques," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 10, issue 2, pages 431-447, June.
• Radojko LUKIC, 2025, "Application of Fuzzy SIWEC and Rough MABAC Methods in the Evaluation of Trade Performance Dynamics in Serbia," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 10, issue 2, pages 448-456, June.
• Harish Kumar & Madhushree Nanda Agarwal, 2025, "Filtering the reality: Exploring the dark and bright sides of augmented reality–based filters on social media," Australian Journal of Management, Australian School of Business, volume 50, issue 1, pages 152-172, February, DOI: 10.1177/03128962231199356.
• Ritu Srivastava & Parul Gupta & Harish Kumar & Nikhita Tuli, 2025, "Digital customer engagement: A systematic literature review and research agenda," Australian Journal of Management, Australian School of Business, volume 50, issue 1, pages 220-245, February, DOI: 10.1177/03128962231177096.
• Anupama Ambika & Hyunju Shin & Varsha Jain, 2025, "Immersive technologies and consumer behavior: A systematic review of two decades of research," Australian Journal of Management, Australian School of Business, volume 50, issue 1, pages 55-79, February, DOI: 10.1177/03128962231181429.
• Vu Hiep Hoang & Quoc Dung Ngo, 2025, "Embracing the Digital Frontier: Unveiling the Moderating Role of Personal Innovativeness on University Choice Decisions in Vietnam," SAGE Open, , volume 15, issue 1, pages 21582440251, March, DOI: 10.1177/21582440251329600.
• Jinho Jung & Laura Barrett & Nicole Olynk Widmar & Mario Ortez, 2025, "Public Perceptions of Universities as Public Entities During the COVID-19 Pandemic Era," SAGE Open, , volume 15, issue 3, pages 21582440251, September, DOI: 10.1177/21582440251379923.
• Vila Vázquez, Guadalupe & Bande, Belén & Faraz Naim, Mohammad, 2025, "Generation Z and Green Hospitality: Insights into Eco-Conscious Decision-Making," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., volume 34, issue 2, pages 1-18, DOI: 10.15304/rge.34.2.10591.
• Datta Sriramaneni, Suman & Varaha Devi Prasad Kotni, Venkata & Naga Phani Veerabhadra Babu, Garikiparthi & Sriramneni, Chudamani, 2025, "Green Purchase Intention: Understanding the Role of Environmental Beliefs, Health Consciousness and Perceived Behavioural Control," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., volume 34, issue 2, pages 1-23, DOI: 10.15304/rge.34.2.10587.
• Berrío-Meneses, Carlos Mario & Sanguino-García, Vanesa & Isaza-à lvarez, Jimena, 2025, "Artificial intelligence, data analytics and big data in marketing and customer and consumer segmentations. Systematic literature review," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., volume 34, issue 3, pages 1-23, DOI: 10.15304/rge.34.3.10108.
• Teona Tavdishvili & Ekaterine Maglakelidze, 2025, "Word of Mouth and influencer marketing in Georgian companies," International Journal of Business and Management, International Institute of Social and Economic Sciences, volume 12, issue 2, pages 59-69, October.
• T. M. Wanigapura & T. P. S. R. Guruge & I. V. Kuruppu & P. C. Abeysiriwardana, 2025, "Diversified impact of electronic word-of-mouth (eWOM) on consumer communities: a developing country perspective," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, volume 52, issue 1, pages 37-53, March, DOI: 10.1007/s40622-025-00420-8.
• María J. Quero & Montserrat Díaz-Méndez & Jose L. Ruiz-Alba, 2025, "How does innovation emerge in open platform ecosystems?," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-15, December, DOI: 10.1007/s12525-024-00749-5.
• Han Yan & Rui Wang & Jin Qin, 2025, "Design factors of the tag-based review summarization system: Perspective of the consumers’ intention to use," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-17, December, DOI: 10.1007/s12525-025-00761-3.
• Alireza Zolfaghari & Simon Somogyi & Kimberly Thomas-Francois & Maryamsadat Hashemi Fesharaki, 2025, "Beyond technology: Multidimensional consumption values in phygital retailing; a mixed method approach," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-30, December, DOI: 10.1007/s12525-025-00776-w.
• Kathrin Figl & Aliaksei Miniukovich & Christiane Ernst & Christiane Lehrer, 2025, "The danger of not being typical: The positive effect of webpage prototypicality on users’ attitudes," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-22, December, DOI: 10.1007/s12525-025-00777-9.
• Pascal Penava & Ricardo Buettner, 2025, "A novel subject-independent deep learning approach for user behavior prediction in electronic markets based on electroencephalographic data," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-20, December, DOI: 10.1007/s12525-025-00778-8.