Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2026

• Kristína Horváthová & Marián Čvirik, 2026, "The Post-Covid Adaptation and Transformation Model of Retail Food Units Based on Customer Behaviour: What Constitutes the New Normal for Marketing Management?," Central European Business Review, Prague University of Economics and Business, volume 2026, issue 1, pages 135-149, DOI: 10.18267/j.cebr.409.
• Markus Lill & Nastasia Gallitz & Lucas Stich & Martin Spann, 2026, "How Platform Endorsement Shapes Consumer Search and Choice in Online Retail," Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition, number 569, Apr.
• TANASE, George Cosmin, 2026, "Enhancing Customer Experience through AI-Enabled Content Personalization in E-Commerce Marketing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 17, issue 1, pages 31-40, February.
• NEGRICEA, Costel & PURCAREA, Ioan Matei, 2026, "Phygital Marketing and Agentic AI Shopping: Detecting Essential Insights (Part I)," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 17, issue 1, pages 40-53, February.
• Şafak Altay, 2026, "What Factors Influence the Adoption of Electric Vehicles? A Study in Türkiye Using the Extended Car Technology Acceptance Model (CTAM)," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 17, issue 1, pages 55-79, January, DOI: 10.20409/berj.2026.487.
• Uğur Dagtekin & Ahmet Kâmil Kabakuş, 2026, "ChatGPT Etkileşimleri: Çevrimiçi Satın Alma Niyeti Üzerine Bütünleşik TAM – CRT Yaklaşımı
  [ChatGPT Interactions: An Integrated TAM–CRT Approach to Online Purchase Intent]," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 17, issue 1, pages 81-99, January, DOI: 10.20409/berj.2025.483.
• Nur Özer Canarslan, 2026, "Online Narratives of Shopping Addiction: A Thematic and Emotional Analysis of YouTube Comments," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 17, issue 1, pages 101-117, January, DOI: 10.20409/berj.2026.488.
• Özgür Koyun & Gökçe Yüksek, 2026, "Wheels of Escape: Seeking Nature, Well-Being and Gratitude on the Road," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 14, issue 1, pages 21-36, March, DOI: 10.34623/93xw-1c03.
• Amit Gusain & Sunil K. Verma, 2026, "Linking Visitors’ Push Motivation to Emotional Involvement and their Satisfaction towards Sustainable Farm Tourism," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 14, issue 1, pages 37-54, March, DOI: 10.34623/6paq-ym14.
• Laurent Tournois, 2026, "The Practice of Closed-loop Economics and Paradoxes of Value Creation on Used Platforms: Using the Example of Vinted," Economic Consultant, Scientific and Educational Initiative LLC, issue 1, pages 82-101, March, DOI: 10.46224/ecoc.2026.1.5.
• Hsiang-Hsi LIU & Shih-Harn HUANG, 2026, "The Influence of Brand Image on Customer Purchase Intention from the Perspective of Perceived Value: Evidence from the Fast Fashion Apparel Products," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 1, issue 1, pages 151-171, February.
• Andrei DUMITRESCU1, 2026, "Study on Relationship between Purchase Intention, Product Aesthetics, Chromatic Harmony, and Centrality of Visual Product Aesthetics," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 1, issue 1, pages 77-87, February.
• Zongwei Li & Jixiang Liu & Jianing Chen & Yanhui Zhang, 2026, "Why consumers hesitate to pay online: Evidence from online transactions," Australian Journal of Management, Australian School of Business, volume 51, issue 1, pages 147-173, February, DOI: 10.1177/03128962241312715.
• Garima Malik & Pratibha Singh, 2026, "Consumer ethics: A comprehensive systematic review of intellectual discourse," Australian Journal of Management, Australian School of Business, volume 51, issue 2, pages 354-385, May, DOI: 10.1177/03128962251319713.
• Yong Hu & Altaf Hussain Pirzado & Yongting Wang, 2026, "Advancing Carbon Governance in China: Integrating Internet Finance and Electric Vehicles Through the Ant Forest Model," Global Journal of Emerging Market Economies, Emerging Markets Forum, volume 18, issue 2, pages 208-229, May, DOI: 10.1177/09749101251391923.
• Karan Patel & Francicso-Javier Arroyo-Cañada & Jaime Gil-Lafuente, 2026, "Decision-making in Choosing an Effective Celebrity Endorsement Strategy Using Fuzzy Forgotten Effects: A Cross-cultural Study," Foreign Trade Review, , volume 61, issue 2, pages 139-166, May, DOI: 10.1177/00157325231214046.
• Daria Maciejewska & Dawid Olewnicki & Ksenia Juszczak-Szelągowska & Dagmara Stangierska-Mazurkiewicz, 2026, "Prospective Industries: An Assessment of the Performance and Competitiveness of Vineyards in Central Poland," Gospodarka Narodowa. The Polish Journal of Economics, Warsaw School of Economics, issue 1, pages 75-90.
• Pavel Pelech & Jaroslava Dědková, 2026, "Marketing setting up peer-to-peer electronic platforms to overcome generational barriers to participation in the sharing economy," Electronic Commerce Research, Springer, volume 26, issue 1, pages 605-643, February, DOI: 10.1007/s10660-024-09898-3.
• Moliner-Tena & Miguel Angel & Tortosa-Edo Vicente, 2026, "Online customer experience and online customer engagement with e-commerce: Comparing online and omnichannel consumer journeys," Electronic Markets, Springer;IIM University of St. Gallen, volume 36, issue 1, pages 1-18, December, DOI: 10.1007/s12525-026-00881-4.
• Daniel Beverungen & Jens Poeppelbuss & Simon Hemmrich & Taskeen Iqbal, 2026, "Service through communication—Conceptualizing service systems with Luhmann’s systems theory," Electronic Markets, Springer;IIM University of St. Gallen, volume 36, issue 1, pages 1-23, December, DOI: 10.1007/s12525-026-00889-w.
• Sunnyoung Lee & Sang-Hyeak Yoon, 2026, "Evolving dynamics of resistance and adoption in digital finance: A user review analysis of FinTech and traditional banking applications," Electronic Markets, Springer;IIM University of St. Gallen, volume 36, issue 1, pages 1-16, December, DOI: 10.1007/s12525-026-00899-8.
• David Sonnabend & Philipp Reinhard & Angelia Dittmar & Mahei Manhai Li & Jan Marco Leimeister, 2026, "How enterprise conversational agents impact brand identity," Electronic Markets, Springer;IIM University of St. Gallen, volume 36, issue 1, pages 1-23, December, DOI: 10.1007/s12525-026-00901-3.
• Anthony Chung Chai Man, 2026, "The role of decentralized autonomous organizations (DAOs) in enhancing customer loyalty through relationship marketing strategies," Electronic Markets, Springer;IIM University of St. Gallen, volume 36, issue 1, pages 1-15, December, DOI: 10.1007/s12525-026-00902-2.
• Jinsong Chen & Xiaodan Zhou & Xue Su & Yuexin Zhang & Mingyue Lu, 2026, "How does digital platform network embeddedness affect channel resilience? The mediating role of B2B platform value co-creation," Electronic Markets, Springer;IIM University of St. Gallen, volume 36, issue 1, pages 1-21, December, DOI: 10.1007/s12525-026-00904-0.
• Bih-Huang Jin & Yung-Ming Li & Rou-Jyun Chen, 2026, "Enhancing e-commerce recommendations: A mechanism to detect and mitigate spam reviews," Electronic Markets, Springer;IIM University of St. Gallen, volume 36, issue 1, pages 1-25, December, DOI: 10.1007/s12525-026-00905-z.
• Francesco Polese & Cristina Mele & Jim Spohrer & Bård Tronvoll, 2026, "Service research in the digital era—Exploring emergence, transformation, and value co-creation," Electronic Markets, Springer;IIM University of St. Gallen, volume 36, issue 1, pages 1-5, December, DOI: 10.1007/s12525-026-00912-0.
• Justyna Franc-Dąbrowska & Igor Vaverka & Magdalena Daria Vaverková, 2026, "Shrinkflation across borders: examining Japan’s response and global implications amid rising inflation," International Review of Economics, Springer;Happiness Economics and Interpersonal Relations (HEIRS), volume 73, issue 1, pages 1-22, June, DOI: 10.1007/s12232-025-00514-w.
• Shota Yasui & Tatsushi Oka & Undral Byambadalai & Yuki Oishi, 2026, "Distributional treatment effects of content promotion: evidence from an ABEMA field experiment," The Japanese Economic Review, Springer, volume 77, issue 2, pages 391-406, April, DOI: 10.1007/s42973-026-00234-y.
• Zhangwei Zheng & Hafizuddin-Syah B.A.M & Hafizah Omar Zaki & Qin Lingda Tan, 2026, "Mapping the Insurance Purchasing Research: A Bibliometric Analysis," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), volume 17, issue 1, pages 1048-1070, February, DOI: 10.1007/s13132-025-02679-9.
• Abu Bashar & Tamer Alkadash & Brighton Nyagadza & Asphat Muposhi, 2026, "Sustainable digital marketing (SDM): review, taxonomy, conceptualisation and future research avenues mapping," Quality & Quantity: International Journal of Methodology, Springer, volume 60, issue 2, pages 4045-4070, April, DOI: 10.1007/s11135-025-02438-7.
• Cristina Sales Baptista & Danilo Nunes, 2026, "Digital ecosystems and their influence on business relationships," Review of Managerial Science, Springer, volume 20, issue 1, pages 29-51, January, DOI: 10.1007/s11846-025-00865-2.
• Luca Matteo Zagni & Gabriele Baima & Binh Do & Lam Duc Xuan Nguyen, 2026, "Convergence and divergence in digital game-based advertising: a systematic review of advergames and in-game advertising," Review of Managerial Science, Springer, volume 20, issue 2, pages 511-534, February, DOI: 10.1007/s11846-025-00876-z.
• Peter Fluhrer & Taiga Brahm, 2026, "How small businesses build their brands in a digital world: a systematic review," Review of Managerial Science, Springer, volume 20, issue 6, pages 1965-2000, June, DOI: 10.1007/s11846-025-00931-9.
• Aman Sharma & Bhuvanesh Kumar Sharma & Soumya Soni & Soumita Kundu, 2026, "Multisensory engagement: The impact of digital marketing stimuli on in-store shopping experience and repurchase intentions," SN Business & Economics, Springer, volume 6, issue 2, pages 1-31, February, DOI: 10.1007/s43546-025-01040-1.
• Abdul Aziz Abdul Rahman & N. Nithya & G. Yoganandan & Abdelrhman Meero, 2026, "Influence of social media marketing on consumer perception and purchase decision: an evidence from an Indian survey," SN Business & Economics, Springer, volume 6, issue 7, pages 1-21, July, DOI: 10.1007/s43546-026-01224-3.
• Lolita V. Velita, 2026, "The green value chain in the furniture industry: a case study of the best practices of Kenneth Cobonpue Company in the Philippines," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 13, issue 3, pages 331-344, March, DOI: 10.9770/n8635484667.
• Margarita Išoraitė & Vitalija Karaciejūtė, 2026, "Measuring and evaluating user experience for marketing purposes," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 13, issue 3, pages 85-96, March, DOI: 10.9770/k2636292935.
• Peter Šedík & Irena Śliwińska & Maria Bajak & Erik Janšto & Titanilla Oravecz & Csilla Rimóczi, 2026, "Mapping the digital marketing hard skills of university students in the visegrad region," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 13, issue 4, pages 142-151, June, DOI: 10.9770/k3946996882.
• Peter Drábik & Eva Hanuláková & Ferdinand Daňo & Kristína Dúbravská & Tawfik Mudarri, 2026, "Holistic neuromarketing as a conceptual framework for stakeholder behaviour and communication in environmental and resource-based projects," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 13, issue 4, pages 419-429, June, DOI: 10.9770/e2627663559.
• Beatriz Fonseca & Álvaro Carrasco Aguilar & Orlando Lima Rua & Orlando Lima Rua & Ziwei Shu, 2026, "Sustaining luxury brand presence across different generations: strategies to enduring distinction and growth," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 13, issue 4, pages 430-444, June, DOI: 10.9770/w9346523772.
• M.F. Cevher & E. Onen, 2026, "Adoption of artificial intelligence-supported digital banking applications and their impact on customer loyalty," Upravlenets, Ural State University of Economics, volume 17, issue 1, pages 98-113, March, DOI: 10.29141/2218-5003-2026-17-1-7.
• Dr. Geeta Kesavara & Ravi Chandra B.S., 2026, "Transition in Loyalty: Exploring Changes in Consumer Behaviour in the Ethnic Apparel Industry," Rivista Internazionale di Scienze Sociali, Vita e Pensiero, Pubblicazioni dell'Universita' Cattolica del Sacro Cuore, volume 134, issue 1, pages 77-97.
• Kurhasku-Hoti Edisona & Rrustemi Visar & Zhechev Vladimir & Hoti Arber, 2026, "Empirical Analysis of Digital Marketing Implementation in Service Sector: Perceptions, Social Media Impact Western Balkans," Central European Economic Journal, Sciendo, volume 13, issue 60, pages 24-36, DOI: 10.2478/ceej-2026-0002.
• Nurwiyanta Nurwiyanta & Andika Andika & Kartinah Kartinah, 2026, "When logic meets emotion: Dual pathways shaping omnichannel banking brand equity," Journal of Economics and Management, Sciendo, volume 48, issue 1, pages 211-249, DOI: 10.22367/jem.2026.48.09.
• Prakosa Adhi & Zuliatun Syafa & Herdiany Hapsari Dyah & Basri Anindita Imam, 2026, "Do eco-labels matter? Extending the theory of planned behavior with knowledge and brand origin image to explain the oat milk purchase intention among Gen Y and Gen Z consumers in Indonesia," Journal of Economics and Management, Sciendo, volume 48, issue 1, pages 35-63, DOI: 10.22367/jem.2026.48.03.
• Budner Waldemar W., 2026, "Shopping Malls in Poland – Is Their Time Coming to an End?," Real Estate Management and Valuation, Sciendo, volume 34, issue 1, pages 115-123, DOI: 10.2478/remav-2026-0009.
• Tarakcı Havva Değirmenci & Ayar İlknur, 2026, "The Mediating Role of Self Control in the Effect of Work Stress and Burnout on Impulsive Buying," South East European Journal of Economics and Business, Sciendo, volume 21, issue 2, pages 163-179, DOI: 10.2478/jeb-2026-0016.
• Benazić Dragan & Biuk Matko & Paliaga Marko, 2026, "Adoption of Mobile Banking Services in Croatia: A Unified Theory of Acceptance and Use of Technology (UTAUT) Perspective," Zagreb International Review of Economics and Business, Sciendo, volume 29, issue 1, pages 277-300, DOI: 10.2478/zireb-2026-0014.
• Schewe, Marc & Bahník, Štěpán, 2026, "The Effects of Privacy Policy Presentation and Length on Trust in Recommender Systems: An Online Experiment," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 335109.
• Appiah Amo, Francis & Mdhlalose, Dickson & Agyeibea Amo, Wendy, 2026, "The role of visual communication in the impact of transformational leadership on organizational development in a few chosen Ghanaian organisations," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 337867, DOI: 10.2139/ssrn.6262278.
• Schümann, Jakob & Weege, Maria, 2026, "Zwischen Realität und Fantasiewelt: Die psychologischen Wirkungen immersiver Freizeitparkgestaltung auf Konsumentscheidungen," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 1 (Februar 2026), DOI: 10.56250/4101.
• Zweigle, Tanja & Hanig, Janis, 2026, "Stadionatmosphäre als Erfolgsfaktor für Fanloyalität im deutschen Profifußball: Eine empirische Analyse mit Implikationen für Marketingverantwortliche," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 2 (April 2026), DOI: 10.56250/4119.
• Latifat Omolara Akano & Akeem Adekunle Adeyemi & Peter Johnson Chukwud, 2026, "E-Banking Charges and Financial Performance of Deposit Money Banks in Nigeria: Perception of Customers," Finance, Accounting and Business Analysis, Academic Publishing UNWE, volume 8, issue 1, pages 101-116, June.
• Robert C. Feenstra & Luca Macedoni & Mingzhi (Jimmy) Xu, 2026, "Large Firms, Consumer Heterogeneity, and the Profit Share," American Economic Journal: Macroeconomics, American Economic Association, volume 18, issue 2, pages 260-291, April, DOI: 10.1257/mac.20220017.
• Bianca He & Lauren Mostrom & Amir Sufi, 2026, "Fintech and Customer Capital," AEA Papers and Proceedings, American Economic Association, volume 116, pages 490-497, May, DOI: 10.1257/pandp.20261079.
• Abdullah Balli, 2026, "Neuro-AI Convergence in Packaging Design: A Multimodal Biometric and Explainable AI Approach," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 28, issue 71, pages 256-256, February.
• Mirela Catalina Turkes & Ioana Cecilia Popescu & Aurelia-Felicia Stancioiu & Victor-George Constantinescu & Daniel-Nicolae Maita, 2026, "Impact of Human Capital on Adoption of Emerging Technologies in Logistics Processes," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 28, issue 71, pages 1-30, February.
• Alina Filip & Alin Stancu & Umit Alniacik & stefan-Alexandru Catana & Adrian Cosmin Nastasa, 2026, "Adoption of Artificial Intelligence and SME Performance in Digital Ecosystems," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 28, issue 72, pages 451-451, April.
• Ana-Ruxandra-Cornelia NEACȘU & Mihai-Cristian ORZAN & Constantin-Daniel PESTREA, 2026, "Growth, Profitability and Market Dynamics in Romania’s Medical Equipment Industry: A Financial Performance Review," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 21-31, March.
• Florinela LetiÈ›ia MURÄ‚RESCU, 2026, "Enhancing Brand Strategy Efficiency for Economic Publications Through Competitor Analysis," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 32-46, March.
• Denisa-Andreea PROFIR & Daniela MARINICÄ‚, 2026, "Consumer Perceptions and Cognitive Biases in Digital and Traditional Brand Communication," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 65-79, March.
• Iulia POSTOLACHI & Irina-ConstanÈ›a THEODORU, 2026, "Embracing Hybrid Intelligence: An Exploratory Study on AI Adoption in Content Creation Among Romanian Marketing Professionals," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 7-20, March.
• Claudia-Maria MIU, 2026, "Trust, Perceived Empathy, and Adoption Intentions Toward AI-Driven mHealth Diagnostic Platforms: A Consumer Behavior Perspective Among Generation Z and Millennials," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 14-24, June.
• Vimbai MAHOWA & Roland GOLDBERG & Carinda WILLIAMS, 2026, "Consumer Awareness of Green Cosmetics in Emerging Markets: A Comparative Study of South Africa and Zimbabwe," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 25-38, June.
• Paul-Tiberius COMAN & Alina FILIP, 2026, "Outlining Negative Effects of Using AI in Recruitment and Job Applications - Specific Study in Romanian Jobs Market," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 7-13, June.
• Quang Linh HUYNH & Van Kha NGUYEN, 2026, "Role of digital marketing in competitive advantage," Access Journal, Access Press Publishing House, volume 7, issue 1, pages 61-78, November, DOI: 10.46656/access.2026.7.1(4).
• Mbarek RAHMOUNE & Mohammed Ahmed ALSAGGAF, 2026, "Digital marketing for sustainable supply chains: integrating green strategies into the digital economy," Access Journal, Access Press Publishing House, volume 7, issue 1, pages 8-20, November, DOI: 10.46656/access.2026.7.1(1).
• Liudmyla DOROKHOVA & Silvia BELOEVA & Nataliya VENELINOVA & Dzhavid MIRZOIEV, 2026, "Comparative scoring of local travel agencies and tour operators' websites: the cases of Estonia and Bulgaria," Access Journal, Access Press Publishing House, volume 7, issue 2, pages 376-395, March, DOI: 10.46656/access.2026.7.2(7).
• Quang Linh HUYNH, 2026, "Comparative assessment of traditional, digital, and hybrid marketing on firm performance in Vietnam," Access Journal, Access Press Publishing House, volume 7, issue 2, pages 426-448, March, DOI: 10.46656/access.2026.7.2(9).
• Marijela Alebic & Ljudevit Pranic & Ena Juric, 2026, "The Role Of Online Reviews In The Choice Of Restaurants: Perceptions Of Domestic Guests In Croatia," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 35, issue 1, pages 155-176, june, DOI: 10.17818/EMIP/2025/36.
• Kristian Pentus & Andres Kuusik & Kerli Ploom & Liudmyla Dorokhova, 2026, "How Atypical Packaging Captures Attention And Evokes Emotion: An Eye-Tracking And Facial-Expression Study," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 35, issue 1, pages 209-230, june, DOI: 10.17818/EMIP/2025/37.
• Sarwono Nursito & Anis Marjukah & Sukasih Ratna Widayanti & Fery Firmansah, 2026, "From First Encounter to Future Expectations: How Brand Touchpoints Shape Student Brand Evangelism Through Institutional Reputation," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 5, pages 175-197.
• Katerina Matusinska & Michal Stoklasa, 2026, "Adapting the FCB model: Strategic insights for effective marketing communication in Czechia," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 29, issue 1, pages 167-182, March, DOI: 10.15240/tul/001/2026-1-011.
• Liana Stanca & Veronica Campian & Vasile Dinu & Dan-Cristian Dabija, 2026, "Crises precautions: Analysing changes in consumer behaviour – A Romanian food retailer’s perspective," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 29, issue 1, pages 225-239, March, DOI: 10.15240/tul/001/2026-1-014.
• Marina Petrović & Branislava Hristov Stančić & Lazar Čolić, 2026, "Analiza Relevantnosti Načina Plaćanja Prilikom Odabira Turističkih Aranžmana Putem Primene Metode Skorova Sklonosti," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 61, pages 1-11, June.
• Koji Takahashi & Joon Suk Park, 2026, "Generative AI for surveys on payment apps: AI views on privacy and technology," BIS Working Papers, Bank for International Settlements, number 1333, Mar.
• Ademi Lutfije & Zeqiri Jusuf & Klopotan Igor, 2026, "Decoding Generation Z Purchase Intention: The Impact of Brand Awareness, Brand Equity, Digital Media Content and Emotions," Business Systems Research, Sciendo, volume 17, issue 1, pages 18-36, DOI: 10.2478/bsrj-2026-0002.
• Omazić Mislav Ante & Renić Mijo & Grilec Alica, 2026, "The Dynamics of Customisation, Perceived Fairness, and Customer Loyalty within a Corporate Sustainability Framework," Business Systems Research, Sciendo, volume 17, issue 1, pages 37-56, DOI: 10.2478/bsrj-2026-0003.
• Nguyen Thanh Nhan, 2026, "The impact of consumption values on the intention to purchase organic food: The moderating role of trust," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 16, issue 2, pages 119-134, DOI: 10.46223/HCMCOUJS.econ.en.16.2.3914.
• Duong Bao Trung & Le Dinh Minh Tri & Nguyen Vuong Hoai Thao, 2026, "Exploring the impact of destination image and hotel brand attachment on revisit intention: Ho Chi Minh City case study," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 16, issue 2, pages 16-36, DOI: 10.46223/HCMCOUJS.econ.en.16.2.3939.
• Hoang Van Hao & Pham Thu Thao & Vu Thi Quynh Chi & Le Van Phuc, 2026, "How does electronic word of mouth influence Gen Z tourists’ booking intention in the hospitality industry? The case of mountainous areas," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 16, issue 2, pages 84-101, DOI: 10.46223/HCMCOUJS.econ.en.16.2.3971.
• Nguyễn Quốc Hùng & Lê Thành Trung & Nguyễn Thị Xuân Đào & Nguyễn Quang Trường, 2026, "Hệ thống dự báo khách hàng rời bỏ dịch vụ ngân hàng trên nền tảng học máy," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 21, issue 1, pages 73-89, DOI: 10.46223/HCMCOUJS.econ.vi.21.1.3474.
• Hồ Thị Thảo Nguyên & Dương Bình Khang & Lâm Chí Hào & Ngô Trương Quốc Bảo & Nguyễn Duy Hưng & Bùi Thanh Tân, 2026, "Tác động của Chatbot đến sự hài lòng của khách hàng trẻ tuổi trong hệ thống đa kênh: Vai trò trung gian của vi phạm kỳ vọng và trải nghiệm cảm xúc," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 21, issue 2, pages 103-120, DOI: 10.46223/HCMCOUJS.econ.vi.21.2.4809.
• Nguyễn Thiên Ân & Nguyễn Hoàng Thiên Kim & Vũ Yến Ninh & Lục Thanh Cường & Nguyễn Gia Phúc & Phạm Minh, 2026, "Nỗi sợ bị bỏ lỡ và hiệu ứng đám đông đang định hình hành vi mua sắm bốc đồng như thế nào?," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 21, issue 2, pages 58-74, DOI: 10.46223/HCMCOUJS.econ.vi.21.2.4334.
• Heiko Karle & Marcel Preuss & Markus Reisinger, 2026, "Selling on Recommender Platforms: Demand Boost Versus Customer Migration," CESifo Working Paper Series, CESifo, number 12465.
• Fusu, Grigore, 2026, "The Role of Visual Education and Social Perception in Shaping the Art Photography Market: A Qualitative Analysis," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, volume 28, issue 1, pages 63-74, July, DOI: 10.70147/c286374.
• Karle, Heiko & Preuss, Marcel & Reisinger, Markus, 2026, "Selling on Recommender Platforms: Demand Boost versus Customer Migration," CEPR Discussion Papers, Centre for Economic Policy Research, number 21117, Feb.
• Bisceglia, Michele & Israel, Mark & Piccolo, Salvatore & Ramezzana, Paolo, 2026, "Retail Price Parity as a Channel-Coordination Mechanism in Dual Distribution," CEPR Discussion Papers, Centre for Economic Policy Research, number 21240, Mar.
• Nuria Louzao & Lorena Hidalgo & Luka Sabater & Montserrat Crespi-Vallbona, 2026, "Redefining Luxury: Branded Residences and the Future of Hospitality," Revista de Economía y Finanzas (REyF), Asociación Cuadernos de Economía, volume 4, issue 10, pages 31-40, Enero.
• Arun Kumar D & V. Varsha, 2026, "Artificial Intelligence in Personalisation and Its Impact on Consumer Trust," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 1, DOI: 10.59413/ajocs/v7.i1.4.
• Nsanganyi, Christine & Mwange, Austin, 2026, "The Effect of Digital Transformation on Quality of Premier Banking: A Case of ZANACO," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 2, DOI: 10.59413/ajocs/v7.i2.12.
• Ojiaku, Obinna, 2026, "Signaling Brand Reputation: The Role of Consumer Reviews, Corporate Response, and Trusts in Undifferentiated Service Setting," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 2, DOI: 10.59413/ajocs/v7.i2.17.
• Makungu, Ruth & Sikombe, Shem, 2026, "Investigating the Influence of Queuing Theory Parameters on Customer Satisfaction at ZANACO: The Mediating Role of Customer Waiting Time," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 2, DOI: 10.59413/ajocs/v7.i2.20.
• Phiri, Memory, 2026, "The Influence of Corporate Social Responsibility on Brand Image: Evidence from the Competition and Consumer Protection Commission (CCPC), Zambia," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 2, DOI: 10.59413/ajocs/v7.i2.21.
• Mulyunga, Chilawo & Chawala, Moffa, 2026, "Examining the Influence of Content Marketing on The Purchase Intentions of Domestic Tourism Among Graduate Business Students at The University of Zambia," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 2, DOI: 10.59413/ajocs/v7.i2.23.
• Zulu, Tsitsi & Hamusokwe, Basil, 2026, "Examining The Relationship Between Facebook Advertising and Consumer Buying Behavior Among Airtel Customers: A Case of Lusaka Central Business District," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 2, DOI: 10.59413/ajocs/v7.i2.26.
• Mulungu, Oscar & Mwange, Austin, 2026, "Integrating AI to Improve Customer Experience and Marketing in Zambia’s Insurance Sector: A Case Study of Selected Insurance Firms," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 2, DOI: 10.59413/ajocs/v7.i2.46.
• Wazili, Linda & Mukosa, Francis, 2026, "An Investigation into the Effectiveness of Social Media Analytical Tools for Enhancing Customer Satisfaction: A Case Study of Indo Zambia Bank," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 2, DOI: 10.59413/ajocs/v7.i2.50.
• Khunga, Tiza & Sinkala, Muchemwa, 2026, "E-Marketing and Customer Retention in Emerging Markets: Evidence from Zambia’s ICT Sector," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 3, DOI: 10.59413/ajocs/v7.i3.25.
• Lungu, Juliana & Mpolomoka, Daniel L., 2026, "Examining Effects of Social Media Influencer Marketing on Consumer Purchasing Behavior of Fruiticana Soft Drinks in Central Business District of Lusaka, Zambia," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 3, DOI: 10.59413/ajocs/v7.i3.47.
• Mwale, Mirriam David & Phiri, Moses, 2026, "Assessment of the Effectiveness of Trade Kings Zambia Limited Advertising Strategies in Influencing Consumer Behaviour Among Residents of Mwalubemba Village in Chongwe, Zambia," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 3, DOI: 10.59413/ajocs/v7.i3.54.
• Mufalali, Simasiku Mwiya & Muduli, Regina & Mundia, Mukwalikuli & Ngoma, Kayaza & Mwiya, Bruce & Sikachelela, Jimmy, 2026, "Youth Consumer Preferences for Local vs. International Brands: Implications for SMEs in Kabwe District, Zambia," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 3, DOI: 10.59413/ajocs/v7.i3.58.
• Nancy Sichone & Attridge Mwelwa, 2026, "Minimization of Customer Churn in the Mobile Telecommunication Industry in Zambia: A Case of MTN Zambia," East African Finance Journal, East African Finance Journal, volume 5, issue 1, DOI: 10.59413/eafj/v5.i1.1.
• Ebbes, Peter & Ascarza, Eva & Netzer, Oded, 2026, "Learning from Many Experiments: A Hierarchical Bayesian Framework for Decomposing Marketing Treatment Heterogeneity," HEC Research Papers Series, HEC Paris, number 1610, Feb, DOI: 10.2139/ssrn.6213079.
• Delpeuch, Samuel & Turino, Francesco, 2026, "Taxing ads? A Bayesian-DSGE perspective," Economic Modelling, Elsevier, volume 154, issue C, DOI: 10.1016/j.econmod.2025.107357.
• Janssen, Aljoscha, 2026, "Brand switching or behavior change: The 2023 Bud Light boycott’s impact on alcohol purchases," Economics Letters, Elsevier, volume 260, issue C, DOI: 10.1016/j.econlet.2026.112822.
• Zhang, Yaoyushan & Shan, Jinbao & Li, Guanyu, 2026, "Digital marketing on the sustainable performance of retail enterprises: An analysis from the perspective of intelligent investment," Finance Research Letters, Elsevier, volume 87, issue C, DOI: 10.1016/j.frl.2025.109060.
• Baldwin, Kenneth, 2026, "Revisiting Lerner: market power in a value-based framework," Finance Research Letters, Elsevier, volume 98, issue C, DOI: 10.1016/j.frl.2026.109868.
• Zhang, Yang & Jiang, Manru, 2026, "How does digital marketing affect the operational efficiency of e-commerce enterprises? A perspective based on information dynamic capability," Finance Research Letters, Elsevier, volume 99, issue C, DOI: 10.1016/j.frl.2026.109862.
• Wang, Peipei & Shen, Ye, 2026, "Marketing digitalization, financial support, and consumer dependency: An analysis of the mediating effect of brand reputation," Finance Research Letters, Elsevier, volume 99, issue C, DOI: 10.1016/j.frl.2026.109924.
• Leonelli, Sinja & Muhn, Maximilian & Rauter, Thomas & Sran, Gurpal S., 2026, "How do consumers use ESG disclosure? Evidence from a randomized field experiment with everyday product purchases," Journal of Accounting and Economics, Elsevier, volume 81, issue 1, DOI: 10.1016/j.jacceco.2025.101811.
• Beknazar-Yuzbashev, George & Ichiba, Sota & Stalinski, Mateusz, 2026, "To the depths of the sunk cost: Experiments revisiting the elusive effect," Journal of Economic Behavior & Organization, Elsevier, volume 241, issue C, DOI: 10.1016/j.jebo.2025.107352.
• Long, Dede & Gómez-Miñambres, Joaquín & Liu, Hongxing, 2026, "For whom do labels work? Heterogeneous effects of popularity and environmental information in coffee choice," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, volume 121, issue C, DOI: 10.1016/j.socec.2026.102523.
• Hamzah Mohammed Kadhim & Anne-Marie Sassenberg & Karen Trimmer, 2026, "Investigating Seven Marketing-Mix for Credit Cards at Four Iraqi Private Banks in Baghdad Using TOPSIS Method – A Case Study," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 1, pages 159-185.
• Tarekegn & Alebel Abate, 2026, "The Effect of Tourism 4 “P” S on Customer Satisfaction: The Case of Hotels in Dessie and Kombolcha Cities," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 03-17.
• Bintang Sadeva Akbar & Rika Promalessy, 2026, "The Effect of Shopping Lifestyle and Sales Promotion on Impulse Buying with Positive Emotion as a Mediating Variable Among Generation Z Shopee Users in the City of Pekanbaru," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 40-55.
• Huber Gasinski & Barbara Szymoniuk & Magdalena Maciaszczyk & Maria Kocot & Janusz Sobon & Dominik Baldowski & Krzysztof Kandefer, 2026, "The Impact of Dark AI Patterns on Consumer Purchase Decisions and Impulsive Buying," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 490-499.
• Karolina Bialas, 2026, "From Avatar to Checkout: How Metaverse Experiences Shape Real-World Purchasing Intentions," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 500-508.
• Eleftherios Thalassinos & Salah Al-Sharhan & Antonis C. Simintiras, 2026, "Toward a Theory of Mindful Consumption Under Uncertainty," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 700-723.
• Simran Babu & Honorata Howaniec & Mirna Leko-Simic & Sandhyarani Sahoo, 2026, "Environmental Awareness, Green Consumption, and Entrepreneurial Sustainability in Rural Development: A Bibliometric Analysis," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 03-36.
• Elham Cheraghi, 2026, "Branding the Creative City through Music: Stakeholder Engagement on Social Media," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 357-376.
• Marcelo Santos & Tiago Neves Sequeira, 2025, "Does the business cycle respond to food prices," CeBER Working Papers, Centre for Business and Economics Research (CeBER), University of Coimbra, number 2025-02, Apr.
• Martin Cameron & Wim Naudé, 2026, "Identifying Export Opportunities from Large International Trade Datasets: A Methodological Note," CeBER Working Papers, Centre for Business and Economics Research (CeBER), University of Coimbra, number 2026-02, Jan.
• Ai Chin Thoo, 2026, "The Role of Credible Social Media Influencers in Brand Attitude, eWOM, and Purchase Intention," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr360, Mar, DOI: https://doi.org/10.35609/jmmr.2026..
• Wan Annisa Sofia Wan Kamaruddin, 2026, "Can we serve both God and Money? The role of indirect appeal and its limitation: A Review from Islamic Perspectives," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr362, Jun, DOI: https://doi.org/10.35609/jmmr.2026..
• Wu Yanzhou, 2026, "Literature Review on the Moderating Effect of Celebrity Endorser toward Browsing and Impulse Buying Behavior in Live-Streaming Market," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr364, Jun, DOI: https://doi.org/10.35609/jmmr.2026..
• Clément-François Wakwinga Wabenga & Préféré Burhonyi Burhashengwa & Paul Senzira Nahayo, 2026, "Institutional responsiveness and the quality of customer complaints management in banking service usage during security crises in Goma (D.R. Congo): Clients in distress, Banks under stress
  [Réactivité institutionnelle et qualité de réponses aux ré," Post-Print, HAL, number hal-05460886, Jan, DOI: 10.5281/zenodo.18260345.
• Rajae Hassar & Mustapha Machrafi, 2026, "La contribution de la digitalisation à l'amélioration de l'expérience client," Post-Print, HAL, number hal-05482072, Jan.
• Maja Vujičić, 2026, "The Importance of Service Providers’ Perceived Benevolence in the Segment of Mobile Banking," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 77, issue 2, pages 93-107, DOI: 10.32910/ep.77.2.2.
• NEGRICEA, Costel & PURCAREA, Ioan Matei, 2026, "At the Confluence Between Digital Marketing, Phygital CX and AI Agents (Part I)," Holistic Marketing Management Journal, Holistic Marketing Management, volume 16, issue 1, pages 09-22, February.
• PETRACHE, Bogdan & EDU, Tudor, 2026, "Marketing positioning for medical optics – Dayane GT Impex S.R.L.: Part VI, Conclusions and proposals," Holistic Marketing Management Journal, Holistic Marketing Management, volume 16, issue 1, pages 23-26, February.
• Mohamad Isa Abd Jalil & Siti Hajar Samsu & Debrina Puspita Andriani & Shariff Umar Shariff Abd. Kadir & Habib Ahmed, 2026, "Consumer Insights on Halal Certification: Awareness, Perception, and Visibility as Key Determinants of Purchase Behaviour," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, volume 12, issue 1, pages 195-228, March, DOI: https://doi.org/10.21098//jimf.v12i.
• Ana-Maria Severin & Anamaria-Catalina Radu & Ivona Rapan, 2026, "Urban ecological and digital transitions - concepts, challenges and policy perspectives," Romanian Journal of Economics, Institute of National Economy, volume 62, issue 1(71), pages 157-165, June.
• Cameron, Martin & Naudé, Wim, 2026, "Planning and Assessing Export Promotion Activities Using Large International Trade Datasets: The Evolution of the Decision Support Model, 1995-2025," IZA Discussion Papers, IZA Network @ LISER, number 18469, Mar.
• EDU Tudor & CURIC Iulia & DANCI Petre, 2026, "Exploring Online Sustainable Fashion Buying Behaviour Antecedents. A Qualitative Research," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 01, March.
• Nelyda Campos-Requena & Felipe Vásquez-Lavin, 2026, "Preference-based Segments from Mixed Logit, Latent Class, and Latent Class Mixed Logit Models: A Monte Carlo Comparison," Computational Economics, Springer;Society for Computational Economics, volume 67, issue 6, pages 5083-5113, June, DOI: 10.1007/s10614-025-11048-2.
• Simone Robbiano & Gianluca Cerruti, 2026, "Assessing the Impact of Price-Matching Guarantees and Price Fluctuations on Consumer Feedback: Insights from the Online Consumer Electronics Market," Journal of Consumer Policy, Springer, volume 49, issue 1, pages 1-29, March, DOI: 10.1007/s10603-026-09613-9.
• Jean-Pierre Dubé & Ariel Xu, 2026, "Large Language Models and Creative Content Design: a case study of email marketing at Wine Access," Quantitative Marketing and Economics (QME), Springer, volume 24, issue 1, pages 1-28, December, DOI: 10.1007/s11129-025-09303-9.
• Ivy Chu Dang & Raluca M. Ursu & Pradeep K. Chintagunta, 2026, "Going back to move forward? How search revisits on a website we built inform us about search outcomes," Quantitative Marketing and Economics (QME), Springer, volume 24, issue 1, pages 1-39, December, DOI: 10.1007/s11129-025-09304-8.
• Ali Umut Guler & Vishal Singh, 2026, "Polarized consumption," Quantitative Marketing and Economics (QME), Springer, volume 24, issue 1, pages 1-32, December, DOI: 10.1007/s11129-026-09308-y.
• Sebastian Schlauderer & Sven Overhage & Maximilian Raab, 2026, "I've got a feeling—how multi-modal emotional expressions affect investment decisions in reward-based crowdfunding," Small Business Economics, Springer, volume 66, issue 3, pages 1495-1523, March, DOI: 10.1007/s11187-025-01154-8.
• Gulo, Maria Monika Anjelina Manek & Lake, Yeremias, 2026, "The Mediating Role of Brand Image in the Relationship Between Promotion, Price Perception, and Purchase Intention: Evidence from Emerging Market Bottled Water Consumers," Goliterati Management Review (GMR), PT Literati Global Network, volume 1, issue 1, pages 1-38, February, DOI: 10.66452/702407.
• Laura, Yosefa, 2026, "The Dynamics of Trust in Digital Era Cosmetics: Halal Labeling, Information Quality, and Endorser Credibility on Purchase Intention," Goliterati Management Review (GMR), PT Literati Global Network, volume 1, issue 1, pages 56-84, February, DOI: 10.66452/702783.
• Aba, Lidwina A. & Mitang, Berno B., 2026, "The Influence of Social Media Influencers and E-WOM on Purchase Intention: The Mediating Role of Brand Trust," Goliterati Management Review (GMR), PT Literati Global Network, volume 1, issue 1, pages 117-143, February, DOI: 10.66452/702785.
• Jing Cai, 2026, "Contract Design and Insurance Demand," NBER Working Papers, National Bureau of Economic Research, Inc, number 34797, Feb.
• Yixuan Liu & Hua Zhang & Eric Zou, 2026, "Pay Now, Buy Never: The Economics of Consumer Prepayment Schemes," NBER Working Papers, National Bureau of Economic Research, Inc, number 34918, Mar.
• Brett R. Gordon & Robert Moakler & Florian Zettelmeyer, 2026, "Predicted Incrementality by Experimentation (PIE) for Ad Measurement," NBER Working Papers, National Bureau of Economic Research, Inc, number 35044, Apr.
• Savica Dimitrieska, 2026, "From Fear to Fortune: The power of superstition in international marketing," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 14, issue 1, pages 119-132, DOI: 10.37708/ep.swu.v14i1.8.
• Florina Mihai, 2026, "The Effects of National Brand Reputation on Exports in Emerging Markets," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 131-138, February.
• Merith Ifeoma Anaba & Arreh Taku Ayuk & Emmanuel Yusuf Attah, 2026, "Sustainable Marketing Strategies for Economic Recovery: Reframing Consumer Value in Post-Crisis Economies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 2-10, February.
• Cristiana-Alexandra Belu, 2026, "Digital Tourism Behaviour in Emerging Markets: A Principal Component Analysis of Online Information, Engagement and Travel Activity," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 400-406, February.
• Cristiana-Alexandra Belu, 2026, "Digital Influence in Tourism: An Integrated Review of Content, Platform Dynamics and Technology-Driven Consumer Behavior," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 407-413, February.
• Roxana-Marcela Zaharia & Alecsandra Andreea Scintee, 2026, "Digital Tools and Tourist Satisfaction: Empirical Evidence from Romania’s Hospitality Services," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 564-572, February.
• Roxana-Marcela Zaharia & Alecsandra Andreea Scintee, 2026, "Understanding Digital Purchase Behaviour in Hospitality: Comparative Insights from Black Friday Sales Across Multiple Channels," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 573-580, February.
• Teodora Maties (Cucerzan) & Ioana Gemenel, 2026, "Corporate Communication and ESG Messages on Social Media: Evidence from Romanian Listed Companies (2020–2024)," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 656-665, February.
• Georgina Gonzales-Baspineiro & à lvaro Garrido-Morgado, 2026, "Optimización de promociones en aplicaciones móviles para impulsar ventas a corto plazo y fidelización a largo plazo," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2601, Feb, revised Jan 2026.
• Carlos Alberto Espinosa Fernandez & Iñigo Tejera Martin & Ainhoa Rodriguez Oromendia & Phil Klaus & Van-Ha Luong, 2026, "Customer experience and emotional drivers of satisfaction and loyalty in U.S. banking: An application of the EXQ model," Journal of Financial Services Marketing, Palgrave Macmillan, volume 31, issue 1, pages 1-12, March, DOI: 10.1057/s41264-026-00348-9.
• Mehanaj Shah Mim & Md. Asaduzzaman Babu & Md. Jamal Uddin & Md. Abdur Rouf, 2026, "Price hike of grocery items in Bangladesh: examining the influential factors and how it affects purchase intention," Journal of Revenue and Pricing Management, Palgrave Macmillan, volume 25, issue 2, pages 159-174, April, DOI: 10.1057/s41272-025-00542-9.
• Koukopoulos, Anastasios, 2026, "Zero-Friction Consumption: Strategic and Ethical Implications of Brain-Computer Interfaces for Marketing Management," MPRA Paper, University Library of Munich, Germany, number 128451, Mar.
• Ahmad, Saba, 2026, "Online Signals, Consumer Trust and Confidence in Online Commerce," MPRA Paper, University Library of Munich, Germany, number 128601.
• Ahmad, Saba, 2026, "From Digital Signals to Consumer Well-Being and Brand Outcomes: An Integrative Framework of Contemporary Marketing Research," MPRA Paper, University Library of Munich, Germany, number 129045, Apr.

2025

• Kim, Jungkeun & Cho, Areum & Lee, Daniel Chaein & Park, Jooyoung & Kim, Aekyoung & Jhang, Jihoon & Kim, Changju, 2025, "Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: the role of perceived authenticity," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 126230, Jan.
• Manuel Cuadrado García & María Luisa Palma Martos & Juan de Dios Montoro Pons, 2025, "Participación y diversidad funcional en el contexto de los centros culturales," EKONOMIAZ. Revista vasca de Economía, Gobierno Vasco / Eusko Jaurlaritza / Basque Government, volume 107, issue 01, pages 230-251.
• Krisztina Taralik & Zsolt Molnár & Tamás Kozák, 2025, "Should I buy domestic food? What influences Hungarian customers in this matter?," Social Responsibility Journal, Emerald Group Publishing Limited, volume 21, issue 6, pages 1319-1334, April, DOI: 10.1108/SRJ-01-2025-0018.
• K. Vijayakumar & P. G. Rajesh, 2025, "Cross-Selling's Constraints and Solutions in the Banking Industry," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 108-117.
• Retno Santi Sumardi & Anuar Shah Bali Mahomed & Yuhanis Abdul Aziz, 2025, "Innovative Strategy for Muslim-Friendly Hotels (MFH): Responding to Challenges By Prioritizing Islamic Attributes," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 60-91.
• Naveen Kumar R & Janani M & A John William, 2025, "Analysing How E-Commerce Entrepreneurs Employ Remarketing Strategies to Impact Consumer Brand Affinity, Cart Abandonment, and Purchase Behaviour," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, volume 15, issue 2, pages 86-103.
• Hayley Bonnici & Ayrton Zarb, 2025, "Determinants of Life Insurance Buying Behaviour in Malta," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, volume 15, issue 4, pages 41-60.
• Anna Mazurkiewicz-Pizlo, 2025, "Virtual Influencers (VIs) As Marketing Communication Tools," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 472-492.
• Ewa Szkudlarek & Maciej Debski & Aleksandra Gradowska, 2025, "Pro-Environmental Initiatives in the Hospitality Sector as a Driver of Brand Loyalty Among Generation Z," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 610-621.
• Monika Piatkowska & Joanna Banbula, 2025, "From Consumption to Creation: Motivations Influencing Handball Fans' Social Media," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 79-99.
• Dariusz Sobotkiewicz & Pawel Waniowski, 2025, "Inflation-Driven Changes in Consumer Behavior on the Polish Market: A Survey Approach," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 1059-1070.
• Gabriela Wojak & Ernest Gorka & Dariusz Baran & Michal Cwiakala & Bartosz Blaszczak & Sebastian Zupok, 2025, "Redesigning User Experience: The Role of Design Thinking in Global Digital Tourism Services," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 1090-1112.
• Karolina Bialas, 2025, "The Paradox of Authenticity: A Strategy for Building Brand Credibility Among Generation Z in the Metaverse," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 1195-1206.
• Mariusz Grebowiec, 2025, "Social Marketing and Its Tools in the Process of Creating Consumer Purchasing Decisions," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 127-149.
• Mateusz Juzwik, 2025, "The Role of Artificial Intelligence in Selected Marketing Areas," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 1274-1284.
• Renata Krajewska & Ewa Ferensztajn-Galardos & Grazyna Olszewska, 2025, "Modern Logistical Solutions in Polish E-Commerce: Economic Drivers and a Case Study Analysis," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 207-220.
• Jolanta Tarapata & Janusz Kostecki, 2025, "Responsible Activities of the Company/Brand and their Impact on Its Positive Image in the Opinion of Generation Z Consumers," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 406-423.
• Sebastian Zupok & Stefan Dyrka & Michala Kapala, 2025, "Sustainable Marketing: Integrating Environmental Values into Customer Communication," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 868-884.
• Dariusz Baran & Ernest Gorka & Gabriela Wojak & Michal Ćwiakala & Sebastian Zupok & Marek Lazewski, 2025, "From Visibility to Value: Social Media Strategies in the Global Market Research Sector," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 1104-1125.
• Piotr Z. Niemcewicz, 2025, "Application of AW and MI Indicators in Research on the Impact of Television Advertising on Audiences," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 1334-1346.
• Joanna Tylkowska-Drozdz & Xin Sun, 2025, "A Strategy for Building an Opera Singer's Personal Brand in the Context of Artistic Career Management," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 1472-1484.
• Anna Mierzejewska & Malgorzata Wiscicka-Fernando, 2025, "Digital Readiness and Business Engagement in Smart City Co-Creation: Insights from Poland’s West Pomeranian Region," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 1501-1517.
• Sebastian Zupok & Michal Kapala, 2025, "Next Generation Marketing Channels: Typology, Strategic Implications, and the 6V Framework," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 576-590.
• Wojciech Kozlowski & Szczepan Figiel, 2025, "Purchase Intentions for Food Products Under Different CRM Campaign Settings: An Empirical Evidence from Poland," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 73-93.
• Ewa Koreleska, 2025, "Customer Service Quality as a Strategic Dimension of Marketing Management in Poland’s Travel Industry," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 904-915.
• Arkadiusz Gryko Elzbieta Gryko, 2025, "Perceptions of Remote Work as a Benefit in Employer Branding: Organizational, Economic, and Legal Perspectives in Poland," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 1329-1347.
• Wlodzimierz Strelcow & Ewa Mauska & Oleksii Horobei, 2025, "Exploring Artificial Intelligence Tools in the Export Strategies of Small and Medium Enterprises," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 1630-1642.
• Mariola Michalowska & Piotr Kulyk & Jaroslaw Flakowski, 2025, "The Impact of Economic and Socio-Demographic Factors on Consumer Typology and their Pro-Environmental Attitudes," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 1808-1822.
• Bozydar Ziolkowski & Katarzyna Chudy-Laskowska & Barbara Szymoniuk, 2025, "Effectiveness of Communication on Environmental Labels and Declarations in Enterprises," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 1934-1945.
• Aron-Axel Wadlewski, 2025, "Reasons for Leaving Multi-Level Marketing on the Polish Market," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 616-626.
• Agnieszka Izabela Baruk, 2025, "Generation Z's Involvement in Social Media in the Context of Its Representatives' Readiness to Shape the Marketing Activities of Enterprises," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 952-977.
• Mohammad Noorizzuddin Nooh, 2025, "The Impact of Service Quality on University Students' Satisfaction towards Islamic Banks," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr346, Mar, DOI: https://doi.org/10.35609/jmmr.2025..
• Eudearly Angela Jansye, 2025, "The Role of Digital Community Marketing in Enhancing Financial Decision-Making among Indonesian Millennials through 'Sobat Sandwich' Community," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr350, Sep, DOI: https://doi.org/10.35609/jmmr.2025..
• Daniel Levy & Haipeng Allan Chen & Sourav Ray & Elliot Charette & Xiao Ling & Weihong Zhao & Mark Bergen & Avichai Snir, 2025, "Asymmetric price adjustment over the business cycle," Post-Print, HAL, number hal-05109808, Jun, DOI: 10.1016/j.econlet.2025.112450.
• Ibrahima Ibrahima & François Ntsama & Anaba Ehongo, 2025, "Analysis of effects of Chinese penetration of the distribution sector in sub-Saharan Africa: changing roles and new competitive challenges for local distribution players
  [Analyse des effets de la pénétration chinoise dans le secteur de la distribu," Post-Print, HAL, number hal-05112185, Mar, DOI: 10.5281/zenodo.15107277.
• Asmae Kadaoui & Mohammed Benseddik, 2025, "Beyond Satisfaction: Exploring Engagement as a Strategic Lever for Organizational Performance in Language Centers in Morocco – A Qualitative Study
  [Au-delà de la satisfaction : explorer l'engagement comme levier stratégique de performance organisa," Post-Print, HAL, number hal-05231533, DOI: 10.5281/zenodo.17009148.
• Anouar Abdessamad & Ranya Maatallah & Islam Azzouzi & Youssef Khatori, 2025, "Effect of Online Experience Sharing on Consumers’ Purchase Choices
  [Effet du partage des retours d'expérience en ligne sur l'intention d'achat des consommateurs]," Post-Print, HAL, number hal-05373187, Nov, DOI: 10.5281/zenodo.17500572.
• Bruno Carballa Smichowski & Yassine Lefouili & Andrea Mantovani & Carlo Reggiani, 2025, "Data Sharing or Analytics Sharing ?," Working Papers, HAL, number hal-04956937, Feb.