Research classified by Journal of Economic Literature (JEL) codes

---

Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2026

• Rao, Hamid Fraz & Ali, Mazhar & Mumtaz, Seema & Kashif, Shumaila, 2026, "Impulse Buying and Consumer Well-Being in Flash Sales: The Mediating Roles of the Feel-Good Factor and Return-Exchange," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 13, issue 2, pages 1-26, DOI: 10.35536/ljb.2026.v13.i2.a1.
• Uddin, Azhar & Ali, Mazhar & Kashif, Shumaila, 2026, "Driving Green Beauty: Understanding Determinants of Male Consumers’ Purchase Intention in a Developing Country," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 15, issue 3, DOI: 10.62345/jads.2026.15.3.20.
• Schewe, Marc & Bahník, Štěpán, 2026, "The Effects of Privacy Policy Presentation and Length on Trust in Recommender Systems: An Online Experiment," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 335109.
• Appiah Amo, Francis & Mdhlalose, Dickson & Agyeibea Amo, Wendy, 2026, "The role of visual communication in the impact of transformational leadership on organizational development in a few chosen Ghanaian organisations," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 337867, DOI: 10.2139/ssrn.6262278.
• Perst, Florian & Schubart, Constantin & Welsch, Valeria, 2026, "Zwischen Inszenierung und Echtheit: Digitale Markenwahrnehmung von OKTAGON MMA Deutschland in der Social-Media-Kommunikation," IU Discussion Papers - Business & Management, IU International University of Applied Sciences, number 11 (Juli 2026), DOI: 10.56250/4137.
• Schott, Franziska & Meißner, David & Schubart, Constantin, 2026, "The Patagonia vest as a symbol of status and group affiliation: A discussion of brand image, fashion communication and social identity," IU Discussion Papers - Business & Management, IU International University of Applied Sciences, number 12 (Juli 2026), DOI: 10.56250/4138.
• Perst, Florian & Schmitt, Noel & Schubart, Constantin, 2026, "Künstlich, aber wirkungsvoll? Eine empirische Analyse zur Kennzeichnungspflicht von KI-generierten Bildern und ihren Konsequenzen auf die Werbewirkung," IU Discussion Papers - Business & Management, IU International University of Applied Sciences, number 16 (August 2026), DOI: 10.56250/4145.
• Schümann, Jakob & Weege, Maria, 2026, "Zwischen Realität und Fantasiewelt: Die psychologischen Wirkungen immersiver Freizeitparkgestaltung auf Konsumentscheidungen," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 1 (Februar 2026), DOI: 10.56250/4101.
• Zweigle, Tanja & Hanig, Janis, 2026, "Stadionatmosphäre als Erfolgsfaktor für Fanloyalität im deutschen Profifußball: Eine empirische Analyse mit Implikationen für Marketingverantwortliche," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 2 (April 2026), DOI: 10.56250/4119.
• Carlos Alberto Espinosa Fernandez & Iñigo Tejera Martin & Ainhoa Rodriguez Oromendia & Phil Klaus & Van-Ha Luong, 2026, "Customer experience and emotional drivers of satisfaction and loyalty in U.S. banking: An application of the EXQ model," Journal of Financial Services Marketing, Palgrave Macmillan, volume 31, issue 1, pages 1-12, March, DOI: 10.1057/s41264-026-00348-9.
• Sufian Radwan Almanaseer & Zaher Abdel Fattah Al-Slehat & Yazan Emnawer Al-Haraisa, 2026, "Electronic payment service quality and customer retention via E-trust: evidence from the jordanian banking sector," Journal of Financial Services Marketing, Palgrave Macmillan, volume 31, issue 4, pages 1-23, December, DOI: 10.1057/s41264-026-00394-3.
• Mehanaj Shah Mim & Md. Asaduzzaman Babu & Md. Jamal Uddin & Md. Abdur Rouf, 2026, "Price hike of grocery items in Bangladesh: examining the influential factors and how it affects purchase intention," Journal of Revenue and Pricing Management, Palgrave Macmillan, volume 25, issue 2, pages 159-174, April, DOI: 10.1057/s41272-025-00542-9.
• Bahri Baran Koçak, 2026, "Forecasting box office revenue using AI algorithms and consumer search behavior," Journal of Revenue and Pricing Management, Palgrave Macmillan, volume 25, issue 4, pages 352-367, August, DOI: 10.1057/s41272-025-00568-z.
• Liu, Fang & Sainathan, Arvind, 2026, "When Should We Offer a Discount? Randomized Discount Timing with Strategic Customers," MPRA Paper, University Library of Munich, Germany, number 128162, Feb.
• Koukopoulos, Anastasios, 2026, "Zero-Friction Consumption: Strategic and Ethical Implications of Brain-Computer Interfaces for Marketing Management," MPRA Paper, University Library of Munich, Germany, number 128451, Mar.
• Ahmad, Saba, 2026, "Online Signals, Consumer Trust and Confidence in Online Commerce," MPRA Paper, University Library of Munich, Germany, number 128601.
• Ahmad, Saba, 2026, "From Digital Signals to Consumer Well-Being and Brand Outcomes: An Integrative Framework of Contemporary Marketing Research," MPRA Paper, University Library of Munich, Germany, number 129045, Apr.
• Kristína Horváthová & Marián Čvirik, 2026, "The Post-Covid Adaptation and Transformation Model of Retail Food Units Based on Customer Behaviour: What Constitutes the New Normal for Marketing Management?," Central European Business Review, Prague University of Economics and Business, volume 2026, issue 1, pages 135-149, DOI: 10.18267/j.cebr.409.
• Flavia Herle & Ioana Dan, 2026, "How Audiences Value Social Media Content: A Comparison of Video and Image Formats," Central European Business Review, Prague University of Economics and Business, volume 2026, issue 3, pages 21-41, DOI: 10.18267/j.cebr.418.
• Aytaç Erdem, 2026, "The Effect of Status Consumption on Repurchase Intention: The Mediating Role of Conspicuous Consumption and Luxury Symbolism," Central European Business Review, Prague University of Economics and Business, volume 2026, issue 3, pages 43-62, DOI: 10.18267/j.cebr.423.
• Cristina DRAGAN, 2026, "Ai-Based Homework Assistance As A Service Innovation In Private Education: Opportunities, Perceived Value And Expected Learning Outcomes," Journal of Information Systems & Operations Management, Romanian-American University, volume 20, issue 1, pages 134-152, May, DOI: 10.5281/zenodo.21682044.
• Cezara M. GIUGULA & Daniel G. DINU, 2026, "Intelligence-Enabled Sustainable Marketing In Sdg-Driven Markets: Integrating Digital Transformation, Competitive Intelligence, And Organizational Consciousness," Journal of Information Systems & Operations Management, Romanian-American University, volume 20, issue 1, pages 180-199, May, DOI: 10.5281/zenodo.21682058.
• Markus Lill & Nastasia Gallitz & Lucas Stich & Martin Spann, 2026, "How Platform Endorsement Shapes Consumer Search and Choice in Online Retail," Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition, number 569, Apr.
• Steffen Jahn & Tobias Klinke & Daniel Guhl & Maja Murr, 2026, "Re-fielding Replicability of Silicon Sample-based Marketing Research," Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition, number 583, Aug.
• TANASE, George Cosmin, 2026, "Enhancing Customer Experience through AI-Enabled Content Personalization in E-Commerce Marketing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 17, issue 1, pages 31-40, February.
• NEGRICEA, Costel & PURCAREA, Ioan Matei, 2026, "Phygital Marketing and Agentic AI Shopping: Detecting Essential Insights (Part I)," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 17, issue 1, pages 40-53, February.
• TANASE, George Cosmin, 2026, "Conscious and Circular Consumerism for Gen Z & Gen Alpha: Key Trends in 2026 FMCG Retail," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 17, issue 2, pages 34-40, June.
• NEGRICEA, Costel & PURCAREA, Ioan Matei, 2026, "Phygital Marketing and Agentic AI Shopping: Detecting Essential Insights (Part II)," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 17, issue 2, pages 41-48, June.
• TANASE, George Cosmin, 2026, "Leveraging New Product Development Strategies to Drive Societal Well-being and Human Quality of Life: Insights from a Circular Economy Perspective," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 17, issue 3, pages 30-37, September.
• NEGRICEA, Costel & PURCAREA, Ioan Matei, 2026, "Customer Value Creation in A Phygital Retail Leveraging Immersive Technologies as Distribution Channels, and AI Agents’ role in Optimizing Phygital Distribution," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 17, issue 3, pages 38-45, September.
• Şafak Altay, 2026, "What Factors Influence the Adoption of Electric Vehicles? A Study in Türkiye Using the Extended Car Technology Acceptance Model (CTAM)," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 17, issue 1, pages 55-79, January, DOI: 10.20409/berj.2026.487.
• Uğur Dagtekin & Ahmet Kâmil Kabakuş, 2026, "ChatGPT Etkileşimleri: Çevrimiçi Satın Alma Niyeti Üzerine Bütünleşik TAM – CRT Yaklaşımı
  [ChatGPT Interactions: An Integrated TAM–CRT Approach to Online Purchase Intent]," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 17, issue 1, pages 81-99, January, DOI: 10.20409/berj.2025.483.
• Nur Özer Canarslan, 2026, "Online Narratives of Shopping Addiction: A Thematic and Emotional Analysis of YouTube Comments," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 17, issue 1, pages 101-117, January, DOI: 10.20409/berj.2026.488.
• Özgür Koyun & Gökçe Yüksek, 2026, "Wheels of Escape: Seeking Nature, Well-Being and Gratitude on the Road," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 14, issue 1, pages 21-36, March, DOI: 10.34623/93xw-1c03.
• Amit Gusain & Sunil K. Verma, 2026, "Linking Visitors’ Push Motivation to Emotional Involvement and their Satisfaction towards Sustainable Farm Tourism," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 14, issue 1, pages 37-54, March, DOI: 10.34623/6paq-ym14.
• Laurent Tournois, 2026, "The Practice of Closed-loop Economics and Paradoxes of Value Creation on Used Platforms: Using the Example of Vinted," Economic Consultant, Scientific and Educational Initiative LLC, issue 1, pages 82-101, March, DOI: 10.46224/ecoc.2026.1.5.
• Sara Fuchs, 2026, "Event Management And Organization In Local Communities As A Strategic Tool For Promotion And Development," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 17, issue 1, pages 63-77, June.
• Valentina BUTMALAI & Nicoleta CRISTACHE & Alina-Florentina SARACU & Andrei VIZITIU & Tiberius-Iustinian STANCIU, 2026, "Convergence between Sustainable Management and Green Marketing: A Bibliometric Analysis of Emerging Trends," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 11, issue 2, pages 347-355, June.
• Hsiang-Hsi LIU & Shih-Harn HUANG, 2026, "The Influence of Brand Image on Customer Purchase Intention from the Perspective of Perceived Value: Evidence from the Fast Fashion Apparel Products," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 1, issue 1, pages 151-171, February.
• Andrei DUMITRESCU1, 2026, "Study on Relationship between Purchase Intention, Product Aesthetics, Chromatic Harmony, and Centrality of Visual Product Aesthetics," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 1, issue 1, pages 77-87, February.
• Jozef ADAMKO & Janka GROFČà KOVÃ, 2026, "Use of social networks in selected commercial insurance companies in Slovakia," Littera Scripta, VSTE, volume 19, issue 1, pages 116-129, June, DOI: 10.36708/LS.2026.I01.008.
• Zongwei Li & Jixiang Liu & Jianing Chen & Yanhui Zhang, 2026, "Why consumers hesitate to pay online: Evidence from online transactions," Australian Journal of Management, Australian School of Business, volume 51, issue 1, pages 147-173, February, DOI: 10.1177/03128962241312715.
• Garima Malik & Pratibha Singh, 2026, "Consumer ethics: A comprehensive systematic review of intellectual discourse," Australian Journal of Management, Australian School of Business, volume 51, issue 2, pages 354-385, May, DOI: 10.1177/03128962251319713.
• Yong Hu & Altaf Hussain Pirzado & Yongting Wang, 2026, "Advancing Carbon Governance in China: Integrating Internet Finance and Electric Vehicles Through the Ant Forest Model," Global Journal of Emerging Market Economies, Emerging Markets Forum, volume 18, issue 2, pages 208-229, May, DOI: 10.1177/09749101251391923.
• Karan Patel & Francicso-Javier Arroyo-Cañada & Jaime Gil-Lafuente, 2026, "Decision-making in Choosing an Effective Celebrity Endorsement Strategy Using Fuzzy Forgotten Effects: A Cross-cultural Study," Foreign Trade Review, , volume 61, issue 2, pages 139-166, May, DOI: 10.1177/00157325231214046.
• Ooi Kok Loang, 2026, "Framing the Market: How Brand Visibility and Sentiment Shape Stock Reactions in the US, China, and India?," SAGE Open, , volume 16, issue 1, pages 21582440251, January, DOI: 10.1177/21582440251409444.
• Renai Jiang & Md. Fazlay Rabbi & Md. Asaduzzaman Babu & Md. Arman Hossain & Muhammad Irfan Khan, 2026, "National Interest versus Global Brands: The Impact of Tariff on Brand Switching Behavior," SAGE Open, , volume 16, issue 1, pages 21582440261, February, DOI: 10.1177/21582440261425093.
• Eneiza, Bilal & Katrodia, Ankit & Hafaz Ngah, Abdul & Alharithi, Mohammed & Arif, Kashif & Uzir, Uzir Hossain, 2026, "A hybrid PLS‐SEM‐neural network approach to determine the factors affecting the purchasing intention of energy efficiency home appliances," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., volume 35, issue 1, pages 1-30, DOI: 10.15304/rge.35.1.10921.
• Andika, Andika & Harisa Putri, Wika & Nur Anisah, Tiara, 2026, "The Inertia Trap: Explaining the Attitude-Intention Gap in Young Indonesian Consumers’ Switch to Sustainable Fashion," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., volume 35, issue 1, pages 1-30, DOI: 10.15304/rge.35.1.10996.
• Santiago-Torner, Carlos, 2026, "Ethical leadership vs. servant leadership: convergences, tensions, and impact on individual creativity (2020-2025)," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., volume 35, issue 1, pages 1-26, DOI: 10.15304/rge.35.1.10848.
• Arenas Gaitán, Jorge & Ramírez Correa, Patricio E. & Ledesma Chaves, P. & Callarisa Fiol, Luis J., 2026, "E-lifestyles and their impact on medical teleconsultation," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., volume 35, issue 2, pages 1-31, DOI: 10.15304/rge.35.2.10948.
• Daria Maciejewska & Dawid Olewnicki & Ksenia Juszczak-Szelągowska & Dagmara Stangierska-Mazurkiewicz, 2026, "Prospective Industries: An Assessment of the Performance and Competitiveness of Vineyards in Central Poland," Gospodarka Narodowa. The Polish Journal of Economics, Warsaw School of Economics, issue 1, pages 75-90.
• Aswathy Prasad & Dayana Das & K Vinodkumar, 2026, "Institutional perceptions of attractiveness in ayurvedic wellness tourism: evidence from Kerala," Asia-Pacific Journal of Regional Science, Springer, volume 10, issue 3, pages 1-27, September, DOI: 10.1007/s41685-026-00440-x.
• Pavel Pelech & Jaroslava Dědková, 2026, "Marketing setting up peer-to-peer electronic platforms to overcome generational barriers to participation in the sharing economy," Electronic Commerce Research, Springer, volume 26, issue 1, pages 605-643, February, DOI: 10.1007/s10660-024-09898-3.
• Moliner-Tena & Miguel Angel & Tortosa-Edo Vicente, 2026, "Online customer experience and online customer engagement with e-commerce: Comparing online and omnichannel consumer journeys," Electronic Markets, Springer;IIM University of St. Gallen, volume 36, issue 1, pages 1-18, December, DOI: 10.1007/s12525-026-00881-4.
• Daniel Beverungen & Jens Poeppelbuss & Simon Hemmrich & Taskeen Iqbal, 2026, "Service through communication—Conceptualizing service systems with Luhmann’s systems theory," Electronic Markets, Springer;IIM University of St. Gallen, volume 36, issue 1, pages 1-23, December, DOI: 10.1007/s12525-026-00889-w.
• Sunnyoung Lee & Sang-Hyeak Yoon, 2026, "Evolving dynamics of resistance and adoption in digital finance: A user review analysis of FinTech and traditional banking applications," Electronic Markets, Springer;IIM University of St. Gallen, volume 36, issue 1, pages 1-16, December, DOI: 10.1007/s12525-026-00899-8.
• David Sonnabend & Philipp Reinhard & Angelia Dittmar & Mahei Manhai Li & Jan Marco Leimeister, 2026, "How enterprise conversational agents impact brand identity," Electronic Markets, Springer;IIM University of St. Gallen, volume 36, issue 1, pages 1-23, December, DOI: 10.1007/s12525-026-00901-3.
• Anthony Chung Chai Man, 2026, "The role of decentralized autonomous organizations (DAOs) in enhancing customer loyalty through relationship marketing strategies," Electronic Markets, Springer;IIM University of St. Gallen, volume 36, issue 1, pages 1-15, December, DOI: 10.1007/s12525-026-00902-2.
• Jinsong Chen & Xiaodan Zhou & Xue Su & Yuexin Zhang & Mingyue Lu, 2026, "How does digital platform network embeddedness affect channel resilience? The mediating role of B2B platform value co-creation," Electronic Markets, Springer;IIM University of St. Gallen, volume 36, issue 1, pages 1-21, December, DOI: 10.1007/s12525-026-00904-0.
• Bih-Huang Jin & Yung-Ming Li & Rou-Jyun Chen, 2026, "Enhancing e-commerce recommendations: A mechanism to detect and mitigate spam reviews," Electronic Markets, Springer;IIM University of St. Gallen, volume 36, issue 1, pages 1-25, December, DOI: 10.1007/s12525-026-00905-z.
• Francesco Polese & Cristina Mele & Jim Spohrer & Bård Tronvoll, 2026, "Service research in the digital era—Exploring emergence, transformation, and value co-creation," Electronic Markets, Springer;IIM University of St. Gallen, volume 36, issue 1, pages 1-5, December, DOI: 10.1007/s12525-026-00912-0.
• Peng Liu & Xingwei Lu & Fan Wu, 2026, "Utilitarian versus hedonic self-introductions by AI agents: Effects of message framing on consumers’ willingness to accept AI services," Electronic Markets, Springer;IIM University of St. Gallen, volume 36, issue 1, pages 1-18, December, DOI: 10.1007/s12525-026-00933-9.
• Ava Hajian & Victor R. Prybutok, 2026, "Sharing healthcare information with the public in electronic markets using blockchain: Three experimental studies and a machine learning analysis," Electronic Markets, Springer;IIM University of St. Gallen, volume 36, issue 1, pages 1-20, December, DOI: 10.1007/s12525-026-00935-7.
• Aasir Ali & Zhu Meiguang & Wang Yahong, 2026, "From pilots to platform-mediated scaling: immersive commerce in China’s super-app ecosystems," Electronic Markets, Springer;IIM University of St. Gallen, volume 36, issue 1, pages 1-20, December, DOI: 10.1007/s12525-026-00936-6.
• Osama Wagdi & Hossam El Din Fathy Mohamed & Walid Abouzeid, 2026, "Beyond the algorithm: how digital literacy and trust moderate the impact of chatbot quality on customer satisfaction in Egyptian banking," Future Business Journal, Springer, volume 12, issue 1, pages 1-20, December, DOI: 10.1186/s43093-026-00953-z.
• Mohit Malhan, 2026, "Organising Flexibility in Generative AI-Mediated Work: Evidence from B2B Sales–Procurement," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, volume 27, issue 1, pages 285-312, August, DOI: 10.1007/s40171-026-00502-1.
• Mannat Singh & Anu Singh Lather & Rekha Dahiya, 2026, "Exploring Generation Z’s Sustainable Behavioural Choices: A Qualitative Study Through the Lens of Theory of Consumption Value," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, volume 17, issue 8, pages 2530-2543, August, DOI: 10.1007/s13198-025-03089-5.
• Ameneh Khadivar & Payvand Mirzaeian Khamseh & Raha Basraei & Shib Sankar Sana, 2026, "Enhancing the price estimation in consulting services using empirically developed ANN," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, volume 17, issue 9, pages 2619-2634, September, DOI: 10.1007/s13198-025-03094-8.
• Justyna Franc-Dąbrowska & Igor Vaverka & Magdalena Daria Vaverková, 2026, "Shrinkflation across borders: examining Japan’s response and global implications amid rising inflation," International Review of Economics, Springer;Happiness Economics and Interpersonal Relations (HEIRS), volume 73, issue 1, pages 1-22, June, DOI: 10.1007/s12232-025-00514-w.
• Shota Yasui & Tatsushi Oka & Undral Byambadalai & Yuki Oishi, 2026, "Distributional treatment effects of content promotion: evidence from an ABEMA field experiment," The Japanese Economic Review, Springer, volume 77, issue 2, pages 391-406, April, DOI: 10.1007/s42973-026-00234-y.
• Zhangwei Zheng & Hafizuddin-Syah B.A.M & Hafizah Omar Zaki & Qin Lingda Tan, 2026, "Mapping the Insurance Purchasing Research: A Bibliometric Analysis," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), volume 17, issue 1, pages 1048-1070, February, DOI: 10.1007/s13132-025-02679-9.
• Yauheniya Shershunovich & Alisher Mirzabaev, 2026, "Media Influence on Sustainable Consumption: Does Exposure to Climate Change Information Matter?," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), volume 17, issue 4, pages 10324-10355, August, DOI: 10.1007/s13132-026-03205-1.
• João Lucas Hana Frade & Janaina de Moura Engracia Giraldi & Talya Porat, 2026, "The country-of-origin effect on vaccination: a systematic literature review and research agenda," Management Review Quarterly, Springer, volume 76, issue 2, pages 1469-1509, June, DOI: 10.1007/s11301-025-00508-6.
• Elisabete Nogueira & João M. Lopes & Sofia Gomes, 2026, "The new era of Artificial Intelligence in consumption: theoretical framing, review and research agenda," Management Review Quarterly, Springer, volume 76, issue 3, pages 2353-2387, September, DOI: 10.1007/s11301-025-00531-7.
• Emmanouil Choustoulakis & Pinelopi Athanasopoulou & Apostolos Giovanis, 2026, "Revisiting Digital Trust in Hospitality: A Conceptual Framework of Customer-Generated Content and Online Booking Behavior," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni, "Synergizing Management, Culture, and Arts for Tourism Development - Vol. 2", DOI: 10.1007/978-3-032-17534-2_28.
• Adamantia Sgoura & Aliki Parisi & Alexios Patapios Kontis, 2026, "Festival of Traditional Dances and Folklore Festivals in the Promotion of Cultural Tourism: A Literature Review," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni, "Synergizing Management, Culture, and Arts for Tourism Development - Vol. 2", DOI: 10.1007/978-3-032-17534-2_8.
• Konstantinos Giotopoulos & Dimitrios Papadopoulos & Constantinos Halkiopoulos, 2026, "Smart Tourism Revolution: Harnessing AI-Driven Information Systems for Sustainable Cultural Heritage and Destination Innovation," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni, "Synergizing Management, Culture, and Arts for Tourism Development - Vol. 1", DOI: 10.1007/978-3-032-17545-8_15.
• Konstantinos Gkillas & Constantinos Halkiopoulos, 2026, "AI-Driven Smart Tourism: Leveraging Deep Learning and Financial Econometrics for Predictive Risk Management and Dynamic Destination Optimization," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni, "Synergizing Management, Culture, and Arts for Tourism Development - Vol. 1", DOI: 10.1007/978-3-032-17545-8_17.
• Leonidas Theodorakopoulos & Alexandra Theodoropoulou & Constantinos Halkiopoulos, 2026, "Leveraging Digital Marketing and Big Data Analytics for Tourism Business Optimization: A Comprehensive Review of Strategic Applications and Industry Transformation," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni, "Synergizing Management, Culture, and Arts for Tourism Development - Vol. 1", DOI: 10.1007/978-3-032-17545-8_23.
• Genoveva Ortiz-Masiá & Oscar Trull & Ángel Peiró-Signes & Marival Segarra-Oña, 2026, "From Environmental Values to Travel Choice: A Study on Consumers of Ecolabeled Accommodations," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni, "Synergizing Management, Culture, and Arts for Tourism Development - Vol. 1", DOI: 10.1007/978-3-032-17545-8_7.
• Christos Sarigiannidis & Constantinos Halkiopoulos & Basilis Boutsinas, 2026, "Mapping Innovations in Environmental Accounting for Climate-Resilient Tourism Enterprises: A Literature Review," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni, "Synergizing Management, Culture, and Arts for Tourism Development - Vol. 1", DOI: 10.1007/978-3-032-17545-8_8.
• Emmanouil Choustoulakis & Pinelopi Athanasopoulou & Apostolos Giovanis, 2026, "Revisiting Digital Trust in Hospitality: A Conceptual Framework of Customer-Generated Content and Online Booking Behavior," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni, "Synergizing Management, Culture, and Arts for Tourism Development - Vol. 3", DOI: 10.1007/978-3-032-33052-9_28.
• Adamantia Sgoura & Aliki Parisi & Alexios Patapios Kontis, 2026, "Festival of Traditional Dances and Folklore Festivals in the Promotion of Cultural Tourism: A Literature Review," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni, "Synergizing Management, Culture, and Arts for Tourism Development - Vol. 3", DOI: 10.1007/978-3-032-33052-9_8.
• Abu Bashar & Tamer Alkadash & Brighton Nyagadza & Asphat Muposhi, 2026, "Sustainable digital marketing (SDM): review, taxonomy, conceptualisation and future research avenues mapping," Quality & Quantity: International Journal of Methodology, Springer, volume 60, issue 2, pages 4045-4070, April, DOI: 10.1007/s11135-025-02438-7.
• Abu Bashar & Brighton Nyagadza & Khalil Ahmad & Bashayer Al Mahdi, 2026, "Modelling the barriers to AI-powered customer service adoption hierarchical structure: fuzzy TISM and MICMAC analysis," Quality & Quantity: International Journal of Methodology, Springer, volume 60, issue 4, pages 14071-14106, August, DOI: 10.1007/s11135-026-02705-1.
• Abu Bashar & Brighton Nyagadza & Irfanullah Khan & Tinashe Chuchu, 2026, "Artificial intelligence (AI) and machine learning (ML) in marketing: a 25-year bibliometric-TCCM synthesized mapping of trends, gaps and future research agenda," Quality & Quantity: International Journal of Methodology, Springer, volume 60, issue 5, pages 14603-14641, October, DOI: 10.1007/s11135-026-02696-z.
• Luca Simone Macca & Cristian Rizzo & Gabriele Baima & Zdenka Musová, 2026, "Understanding the motivations behind consumers’ adoption of food waste-reducing platforms: an investigation of economic and sustainable influences," Review of Managerial Science, Springer, volume 20, issue 11, pages 4349-4373, November, DOI: 10.1007/s11846-026-01000-5.
• Cristina Sales Baptista & Danilo Nunes, 2026, "Digital ecosystems and their influence on business relationships," Review of Managerial Science, Springer, volume 20, issue 1, pages 29-51, January, DOI: 10.1007/s11846-025-00865-2.
• Luca Matteo Zagni & Gabriele Baima & Binh Do & Lam Duc Xuan Nguyen, 2026, "Convergence and divergence in digital game-based advertising: a systematic review of advergames and in-game advertising," Review of Managerial Science, Springer, volume 20, issue 2, pages 511-534, February, DOI: 10.1007/s11846-025-00876-z.
• Peter Fluhrer & Taiga Brahm, 2026, "How small businesses build their brands in a digital world: a systematic review," Review of Managerial Science, Springer, volume 20, issue 6, pages 1965-2000, June, DOI: 10.1007/s11846-025-00931-9.
• Matti Keloharju & Roope Keloharju, 2026, "Hunting grounds for predatory publishers," Scientometrics, Springer;Akadémiai Kiadó, volume 131, issue 10, pages 7725-7736, October, DOI: 10.1007/s11192-026-05814-8.
• Nicolas Gerardy & Nicolas Kervyn & Vincenzo Verardi, 2026, "From joy to fear in scientific titles: automated emotion recognition and the citation payoff," Scientometrics, Springer;Akadémiai Kiadó, volume 131, issue 9, pages 5825-5861, September, DOI: 10.1007/s11192-026-05720-z.
• Poonam Amrutia & Shabana Anjum, 2026, "Exploring customer experience in gamified milieu: a bibliometric review," SN Business & Economics, Springer, volume 6, issue 10, pages 1-34, October, DOI: 10.1007/s43546-026-01415-y.
• Suhail Ahmad Bhat & Khalid Ul Islam, 2026, "Anthropomorphic perceptions and retail investor adoption of AI-based investment platforms: Integrating utilitarian and hedonic value perspectives," SN Business & Economics, Springer, volume 6, issue 11, pages 1-26, November, DOI: 10.1007/s43546-026-01467-0.
• Prashanth Cherian Kochuveetil & Manish Kumar Srivastava & Sreedhara Raman & Dheepa Thangamani, 2026, "Diagnosing the generation Z sustainable fashion perception-action gap: a systematic review and cultural-social-personal framework," SN Business & Economics, Springer, volume 6, issue 11, pages 1-27, November, DOI: 10.1007/s43546-026-01481-2.
• Aman Sharma & Bhuvanesh Kumar Sharma & Soumya Soni & Soumita Kundu, 2026, "Multisensory engagement: The impact of digital marketing stimuli on in-store shopping experience and repurchase intentions," SN Business & Economics, Springer, volume 6, issue 2, pages 1-31, February, DOI: 10.1007/s43546-025-01040-1.
• Abdul Aziz Abdul Rahman & N. Nithya & G. Yoganandan & Abdelrhman Meero, 2026, "Influence of social media marketing on consumer perception and purchase decision: an evidence from an Indian survey," SN Business & Economics, Springer, volume 6, issue 7, pages 1-21, July, DOI: 10.1007/s43546-026-01224-3.
• Aisha Akhmetbayeva & Samuel Spector & Vladimir Garkavenko, 2026, "Surviving the storm: A bibliometric analysis of crisis marketing in tourism," SN Business & Economics, Springer, volume 6, issue 8, pages 1-26, August, DOI: 10.1007/s43546-026-01277-4.
• Matthias Zeisberg, 2026, "Kundenbewertungen zwischen Beeinflussung und Aussagekraft am Beispiel Amazon und Stiftung Warentest," Springer Books, Springer, in: Gabriele Schuster & Claudia Bornemeyer, "Handbuch Innovatives Marketing", DOI: 10.1007/978-3-658-51525-6_6.
• Constantin Schubart & Fabian Stamminger, 2026, "Charting the Course: Unleashing the Potential of an AI-driven Marketing Strategy," Springer Books, Springer, in: Gabriele Schuster & Claudia Bornemeyer, "Handbuch Innovatives Marketing", DOI: 10.1007/978-3-658-51525-6_60.
• Chia-Chi Huang & Chung-Te Ting, 2026, "Instructor Branding and Learner Relationship Outcomes: Satisfaction, Trust, and Loyalty," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 16, issue 6, pages 1-11.
• Kuang-Wen Wu & Wei-Hsiang Hsu, 2026, "Turning Conflict into Value: How Conflict-based experiential learning Shapes Relationship Quality and Reduces Emotional Conflict in International Channel Relationships," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 16, issue 6, pages 1-2.
• Chung-Te Ting & Wei-Lun Hsu & Szu-Chin Pan & Ya-Chou Cheng, 2026, "From Reach to Trust: A Multi-Criteria Analysis of Strategic Factors in Restaurant Influencer Marketing," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 16, issue 6, pages 1-9.
• Lolita V. Velita, 2026, "The green value chain in the furniture industry: a case study of the best practices of Kenneth Cobonpue Company in the Philippines," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 13, issue 3, pages 331-344, March, DOI: 10.9770/n8635484667.
• Margarita Išoraitė & Vitalija Karaciejūtė, 2026, "Measuring and evaluating user experience for marketing purposes," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 13, issue 3, pages 85-96, March, DOI: 10.9770/k2636292935.
• Peter Šedík & Irena Śliwińska & Maria Bajak & Erik Janšto & Titanilla Oravecz & Csilla Rimóczi, 2026, "Mapping the digital marketing hard skills of university students in the visegrad region," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 13, issue 4, pages 142-151, June, DOI: 10.9770/k3946996882.
• Peter Drábik & Eva Hanuláková & Ferdinand Daňo & Kristína Dúbravská & Tawfik Mudarri, 2026, "Holistic neuromarketing as a conceptual framework for stakeholder behaviour and communication in environmental and resource-based projects," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 13, issue 4, pages 419-429, June, DOI: 10.9770/e2627663559.
• Beatriz Fonseca & Álvaro Carrasco Aguilar & Orlando Lima Rua & Orlando Lima Rua & Ziwei Shu, 2026, "Sustaining luxury brand presence across different generations: strategies to enduring distinction and growth," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 13, issue 4, pages 430-444, June, DOI: 10.9770/w9346523772.
• M.F. Cevher & E. Onen, 2026, "Adoption of artificial intelligence-supported digital banking applications and their impact on customer loyalty," Upravlenets, Ural State University of Economics, volume 17, issue 1, pages 98-113, March, DOI: 10.29141/2218-5003-2026-17-1-7.
• N.N. Kalkova & S.E. Babak, 2026, "A study into specificity of demand for local cosmetic brands in the domestic market," Upravlenets, Ural State University of Economics, volume 17, issue 2, pages 105-123, May, DOI: 10.29141/2218-5003-2026-17-2-7.
• L.S. Veselova & V.S. Morozova & A.A. Darchieva, 2026, "Adaptation of Russian dessert brands to the Chinese market: A sociocultural aspect," Upravlenets, Ural State University of Economics, volume 17, issue 4, pages 66-78, September, DOI: 10.29141/2218-5003-2026-17-4-5.
• K. Celik & A. Tas, 2026, "The impact of word-of-mouth communication on purchasing cosmetic products in social media," Upravlenets, Ural State University of Economics, volume 17, issue 4, pages 79-92, September, DOI: 10.29141/2218-5003-2026-17-4-6.
• Dr. Geeta Kesavara & Ravi Chandra B.S., 2026, "Transition in Loyalty: Exploring Changes in Consumer Behaviour in the Ethnic Apparel Industry," Rivista Internazionale di Scienze Sociali, Vita e Pensiero, Pubblicazioni dell'Universita' Cattolica del Sacro Cuore, volume 134, issue 1, pages 77-97.
• Kvíčala Daniel & Starzyczná Halina & Mikšík Ondřej, 2026, "The Impact of Selected Variables on Customer Lifetime Value," Acta Academica Karviniensia, Paradigm, volume 26, issue 1, pages 36-47, DOI: 10.25142/aak.2026.003.
• Bobáková Hane-Lore & Karpeta Janusz & Pellešová Pavlína, 2026, "Integrating Cultural Heritage with Modern Technologies within Technological Innovations in Tourism," Acta Academica Karviniensia, Paradigm, volume 26, issue 1, pages 5-20, DOI: 10.25142/aak.2026.001.
• Kurhasku-Hoti Edisona & Rrustemi Visar & Zhechev Vladimir & Hoti Arber, 2026, "Empirical Analysis of Digital Marketing Implementation in Service Sector: Perceptions, Social Media Impact Western Balkans," Central European Economic Journal, Paradigm, volume 13, issue 60, pages 24-36, DOI: 10.2478/ceej-2026-0002.
• Talmontas Martynas & Šeinauskienė Beata, & Maščinskienė Jūratė & Jesevičiūtė-Ufartienė Laima, 2026, "When Authentic Brands Feel Like the Self: The Role of Self-Congruity in Brand Attachment," Economics and Culture, Paradigm, volume 23, issue 1, pages 64-74, DOI: 10.2478/jec-2026-0006.
• Ławińska Olga & Korombel Anna, 2026, "Effective Communication Between Enterprises and Generation Z Consumers Via Social Media in the Light of Research Conducted in Poland and Great Britain," Folia Oeconomica Stetinensia, Paradigm, volume 26, issue 1, pages 151-169, DOI: 10.2478/foli-2026-0008.
• Nurwiyanta Nurwiyanta & Andika Andika & Kartinah Kartinah, 2026, "When logic meets emotion: Dual pathways shaping omnichannel banking brand equity," Journal of Economics and Management, Paradigm, volume 48, issue 1, pages 211-249, DOI: 10.22367/jem.2026.48.09.
• Usman Butali & Ismaila Mustapha Yusuf & Gbadeyan Rotimi Ayodele, 2026, "Linking environmental consciousness to sustainable consumption through green purchase intention: Evidence from North-East Nigeria," Journal of Economics and Management, Paradigm, volume 48, issue 1, pages 250-281, DOI: 10.22367/jem.2026.48.10.
• Prakosa Adhi & Zuliatun Syafa & Herdiany Hapsari Dyah & Basri Anindita Imam, 2026, "Do eco-labels matter? Extending the theory of planned behavior with knowledge and brand origin image to explain the oat milk purchase intention among Gen Y and Gen Z consumers in Indonesia," Journal of Economics and Management, Paradigm, volume 48, issue 1, pages 35-63, DOI: 10.22367/jem.2026.48.03.
• Bouchareb Nasser & Morad Ismail & Herizi Yacine, 2026, "Data Treatment, Consumer Profiling, and Privacy: Toward a Unified Conceptual Framework," Journal of Intercultural Management, Paradigm, volume 18, issue 2, pages 66-90, DOI: 10.2478/joim-2026-0007.
• Nechyporuk Oksana & Spitsyna Anhelina & Ievseitseva Olena & Stroiko Tetiana & Okhrimenko Ihor & Konstantynov Vadym & Bondar Dmytro, 2026, "Financial Marketing of Cluster Resource Saving Startup Projects in Change Management," Management Theory and Studies for Rural Business and Infrastructure Development, Paradigm, volume 48, issue 2, pages 263-281, DOI: 10.15544/mts.2026.24.
• Budner Waldemar W., 2026, "Shopping Malls in Poland – Is Their Time Coming to an End?," Real Estate Management and Valuation, Paradigm, volume 34, issue 1, pages 115-123, DOI: 10.2478/remav-2026-0009.
• Novina Emma & Murhadi Werner Ria, 2026, "The Dynamics of Visitation Patterns and Consumer Purchase Interest in Shopping Centers," Real Estate Management and Valuation, Paradigm, volume 34, issue 3, pages 77-92, DOI: 10.2478/remav-2026-0026.
• Tarakcı Havva Değirmenci & Ayar İlknur, 2026, "The Mediating Role of Self Control in the Effect of Work Stress and Burnout on Impulsive Buying," South East European Journal of Economics and Business, Paradigm, volume 21, issue 2, pages 163-179, DOI: 10.2478/jeb-2026-0016.
• Cvjetkovic Milena & Ostojić Bojana, 2026, "The Role of Digital Marketing in Strengthening Rural Enterprises: A Comparative Analysis of the Western Balkans," Zagadnienia Ekonomiki Rolnej / Problems of Agricultural Economics, Paradigm, volume 387, issue 2, pages 27-54, DOI: 10.30858/zer/216949.
• Benazić Dragan & Biuk Matko & Paliaga Marko, 2026, "Adoption of Mobile Banking Services in Croatia: A Unified Theory of Acceptance and Use of Technology (UTAUT) Perspective," Zagreb International Review of Economics and Business, Paradigm, volume 29, issue 1, pages 277-300, DOI: 10.2478/zireb-2026-0014.
• Swee Hoon Ang, 2026, "Principles of Marketing," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 14916, ISBN: ARRAY(0x56eb7f80), March.
• Swee Hoon ANG, 2026, "The Marketing Process," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "PRINCIPLES OF MARKETING".
• Swee Hoon ANG, 2026, "Marketing Strategy and Partnership," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "PRINCIPLES OF MARKETING".
• Swee Hoon ANG, 2026, "Marketing Environment," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "PRINCIPLES OF MARKETING".
• Swee Hoon ANG, 2026, "Marketing Analytics for Customer Insights," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "PRINCIPLES OF MARKETING".
• Swee Hoon ANG, 2026, "Consumer Buyer Behaviour," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "PRINCIPLES OF MARKETING".
• Swee Hoon ANG, 2026, "Business Buyer Behaviour," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "PRINCIPLES OF MARKETING".
• Swee Hoon ANG, 2026, "Segmentation, Targeting and Positioning," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "PRINCIPLES OF MARKETING".
• Swee Hoon ANG, 2026, "Product," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "PRINCIPLES OF MARKETING".
• Swee Hoon ANG, 2026, "Branding and Services," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "PRINCIPLES OF MARKETING".
• Swee Hoon ANG, 2026, "New Products and Product Life Cycle," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, "PRINCIPLES OF MARKETING".
• Swee Hoon ANG, 2026, "Price," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, "PRINCIPLES OF MARKETING".
• Swee Hoon ANG, 2026, "Place," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, "PRINCIPLES OF MARKETING".
• Swee Hoon ANG, 2026, "Promotion," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, "PRINCIPLES OF MARKETING".
• Swee Hoon ANG, 2026, "Digital Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, "PRINCIPLES OF MARKETING".
• Swee Hoon ANG, 2026, "Sustainable Marketing and Going Global," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, "PRINCIPLES OF MARKETING".
• Swee Hoon ANG, 2026, "Case Studies," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, "PRINCIPLES OF MARKETING".
• Latifat Omolara Akano & Akeem Adekunle Adeyemi & Peter Johnson Chukwud, 2026, "E-Banking Charges and Financial Performance of Deposit Money Banks in Nigeria: Perception of Customers," Finance, Accounting and Business Analysis, Academic Publishing UNWE, volume 8, issue 1, pages 101-116, June.
• Robert C. Feenstra & Luca Macedoni & Mingzhi (Jimmy) Xu, 2026, "Large Firms, Consumer Heterogeneity, and the Profit Share," American Economic Journal: Macroeconomics, American Economic Association, volume 18, issue 2, pages 260-291, April, DOI: 10.1257/mac.20220017.
• Takuro Yamashita & Shuguang Zhu, 2026, "Optimal Design of Market Access," American Economic Journal: Microeconomics, American Economic Association, volume 18, issue 3, pages 1-38, August, DOI: 10.1257/mic.20240324.
• Giacomo Calzolari & Vincenzo Denicolò, 2026, "Exploiting Rivals' Strengths," American Economic Journal: Microeconomics, American Economic Association, volume 18, issue 3, pages 77-104, August, DOI: 10.1257/mic.20240219.
• Bianca He & Lauren Mostrom & Amir Sufi, 2026, "Fintech and Customer Capital," AEA Papers and Proceedings, American Economic Association, volume 116, pages 490-497, May, DOI: 10.1257/pandp.20261079.
• Abdullah Balli, 2026, "Neuro-AI Convergence in Packaging Design: A Multimodal Biometric and Explainable AI Approach," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 28, issue 71, pages 256-256, February.
• Mirela Catalina Turkes & Ioana Cecilia Popescu & Aurelia-Felicia Stancioiu & Victor-George Constantinescu & Daniel-Nicolae Maita, 2026, "Impact of Human Capital on Adoption of Emerging Technologies in Logistics Processes," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 28, issue 71, pages 1-30, February.
• Alina Filip & Alin Stancu & Umit Alniacik & stefan-Alexandru Catana & Adrian Cosmin Nastasa, 2026, "Adoption of Artificial Intelligence and SME Performance in Digital Ecosystems," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 28, issue 72, pages 451-451, April.
• Dumitru Miron & Narcisa Georgeta Ciobotar & Iulia-Maria David Sobolevschi & Muhammad Sheraz, 2026, "Higher Education's Role in Transforming Consumer Economic Rationality," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 28, issue 73, pages 1052-1052, August.
• Omer Kursad Tufekci & Ferdi Akbiyik, 2026, "Green Marketing or Greenwashing? Examining the Sequential Mediating Roles of Perceived Greenwashing and Green Trust on Green Purchase Intention," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 28, issue 73, pages 1152-1152, August.
• Marija Gombar & Tine Bertoncel & Mislav Ante Omazic & Maja Mesko & Mirjana Pejic Bach, 2026, "When Fake News Meets Green Markets: A Cross-Domain Bibliometric Analysis of Misinformation, Business Sustainability and Rational Consumption," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 28, issue 73, pages 1249-1249, August.
• Shakeel Ahmad & Xue Chaogai & Sayed Kifayat Shah & ngel Acevedo-Duque & Judit Olah, 2026, "When Information Matters Most: How ESG Quality, Credibility, and Trust Shape End-users Acceptance of Low-altitude Services," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 28, issue 73, pages 1291-1291, August.
• Silviu Gabriel Szentesi & Florentina Simona Barbu & Lumini?a ?tefania Bozdog & Anca Mihaela Dicu, 2026, "Between Social Media Misinformation and AI Assistance: Mechanisms Shaping Purchase Intention for Sustainable Food Products," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 28, issue 73, pages 880-880, August.
• Sorina-Geanina Stanescu & Ani?oara Duica & Constantin Aurelian Ionescu & Mircea Constantin Duica & Georgiana-Tatiana Bondac & Simona Aurelia Bodog, 2026, "Misinformation and the Dynamics of Trust: A Behavioural Model of the Effects of Fake News on Consumer Decisions," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 28, issue 73, pages 978-978, August.
• Ana-Ruxandra-Cornelia NEACȘU & Mihai-Cristian ORZAN & Constantin-Daniel PESTREA, 2026, "Growth, Profitability and Market Dynamics in Romania’s Medical Equipment Industry: A Financial Performance Review," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 21-31, March.
• Florinela LetiÈ›ia MURÄ‚RESCU, 2026, "Enhancing Brand Strategy Efficiency for Economic Publications Through Competitor Analysis," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 32-46, March.
• Denisa-Andreea PROFIR & Daniela MARINICÄ‚, 2026, "Consumer Perceptions and Cognitive Biases in Digital and Traditional Brand Communication," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 65-79, March.
• Iulia POSTOLACHI & Irina-ConstanÈ›a THEODORU, 2026, "Embracing Hybrid Intelligence: An Exploratory Study on AI Adoption in Content Creation Among Romanian Marketing Professionals," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 7-20, March.
• Claudia-Maria MIU, 2026, "Trust, Perceived Empathy, and Adoption Intentions Toward AI-Driven mHealth Diagnostic Platforms: A Consumer Behavior Perspective Among Generation Z and Millennials," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 14-24, June.
• Vimbai MAHOWA & Roland GOLDBERG & Carinda WILLIAMS, 2026, "Consumer Awareness of Green Cosmetics in Emerging Markets: A Comparative Study of South Africa and Zimbabwe," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 25-38, June.
• Alexandru-George ANDREI & Andra-Nicoleta MECU, 2026, "Digital Transformation as Institutional Branding: A Multi-level Marketing Governance Analysis of Romanian Higher Education Policy," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 39-51, June.
• Paul-Tiberius COMAN & Alina FILIP, 2026, "Outlining Negative Effects of Using AI in Recruitment and Job Applications - Specific Study in Romanian Jobs Market," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 7-13, June.
• Barbu Mihai Constantin Răzvan & Sandu Vlad Antonius & Georgescu Ovidiu Ciprian & Țiu Roberto Nicuşor & Ciuvăţ Dragoş Vasile & Roxana Dumitru, 2026, "Balanced Scorecard as a Strategic Model Applied to Sports Organizations," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 54, pages 5-17, September.
• Andreea Gabriela Tănase & Grigorescu (Stănescu) Andreea & Andreea Măldăreanu & Crețu Raluca-Florentina & Viorel - Costin Banța, 2026, "From Process Data To Organizational Performance: A Sap Signavio-Based Analysis Of Production Processes," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 54, pages 66-74, September.
• Lect. Marius Cătălin Popescu & Lect. Marian Gabriel Popa & Ph. D Student Roberto Nicușor Țiu & Ph. D Student Vlad Antonius Sandu & Prof. Mihai Constantin Răzvan Barbu, 2026, "Balanced Scorecard In Sports Management: A Strategic Framework For Evaluating Organizational Performance," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 46, pages 50-68, April.
• Andreea Liliana Bădică Ph. D Student, 2026, "Intelligent Data Analysis In Strategic Brand Management: New Managerial Models And Architectures With Applications In The Automotive Industry," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 46, pages 69-78, April.
• Armand Florin Bertea, Ph.D & Assoc. Prof. Patricea Elena Bertea, Ph. D & Alexandru Uzun, 2026, "Artificial Intelligence And Perceived Authenticity In Entrepreneurial Personal Branding: A Conceptual Review," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 46, pages 7-19, April.
• Quang Linh HUYNH & Van Kha NGUYEN, 2026, "Role of digital marketing in competitive advantage," Access Journal, Access Press Publishing House, volume 7, issue 1, pages 61-78, November, DOI: 10.46656/access.2026.7.1(4).
• Mbarek RAHMOUNE & Mohammed Ahmed ALSAGGAF, 2026, "Digital marketing for sustainable supply chains: integrating green strategies into the digital economy," Access Journal, Access Press Publishing House, volume 7, issue 1, pages 8-20, November, DOI: 10.46656/access.2026.7.1(1).
• Liudmyla DOROKHOVA & Silvia BELOEVA & Nataliya VENELINOVA & Dzhavid MIRZOIEV, 2026, "Comparative scoring of local travel agencies and tour operators' websites: the cases of Estonia and Bulgaria," Access Journal, Access Press Publishing House, volume 7, issue 2, pages 376-395, March, DOI: 10.46656/access.2026.7.2(7).
• Quang Linh HUYNH, 2026, "Comparative assessment of traditional, digital, and hybrid marketing on firm performance in Vietnam," Access Journal, Access Press Publishing House, volume 7, issue 2, pages 426-448, March, DOI: 10.46656/access.2026.7.2(9).
• Zahra FENNANE & El Hassan EL YAAGOUBI, 2026, "Le marketing éducatif comme levier de la coopération académique Sud-Sud : Cas de la mobilité continentale des étudiants africains subsahariens dans l’enseignement supérieur médical au Maroc," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 7, issue 10, pages 593-612.
• Amina BADICH & Mohamed Aissam KHATTABI, 2026, "Marketing territorial et compétitivité des territoires : cas de la province d'Al Hoceima," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 7, issue 11, pages 1-23.
• EL Mehdi SALIHEDDINE & Redouane BENABDELOUAHED, 2026, "Influencer credibility and purchase intention: a proposed conceptual model integrating the mediating role of attitude toward the influencer," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 7, issue 11, pages 524-541.
• Souad AL BAKALI & Saliha MAROUAZI, 2026, "Proposition d’un modèle conceptuel intégratif des fondements cognitifs et affectifs de l’engagement numérique dans la relation touriste - destination," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 7, issue 11, pages 649-670.
• Rajae HASSAR & Mustapha MACHRAFI, 2026, "La contribution de la digitalisation à l’amélioration de l’expérience client," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 7, issue 1, pages 713-724.
• N-goran Arnaud BEGBIN, 2026, "Engagement des fans de sport dans les tournois communautaires : l’apport de la proximité perçue dans le Maracana ivoirien," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 7, issue 1, pages 78-93.
• Maha EL GHIATI & Hasnaa GABER, 2026, "L’IA comme levier de co-création de valeur dans l’expérience client omnicanale : une revue narrative de la littérature," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 7, issue 2, pages 295-309.
• Mohammed KAHCHA & Zakia ERRABIH, 2026, "Anticiper pour retenir : l'impact du digital sur l'anticipation des besoins et la maîtrise du risque de perte des clients," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 7, issue 3, pages 675-685.
• Meryem OUAZZANI & Mohammed Hamza BENJELLOUN, 2026, "L’image de destination comme déterminant de l’attractivité touristique : une analyse conceptuelle," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 7, issue 4, pages 130-149.
• Hyacinthe MENGUE M EVA & Victor TSAPI, 2026, "Réseaux sociaux et adoption des produits nouveaux par le consommateur," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 7, issue 4, pages 419-442.
• Fidèle NWAMEN, 2026, "Communication RSE et performance commerciale des entreprises au Cameroun," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 7, issue 5, pages 23-49.
• Hasnaa EL GOZMIR & Abderrahmane CHOUHBI, 2026, "Quand le numérique reconfigure la rationalité : une lecture comportementale des décisions de consommation digitales," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 7, issue 5, pages 398-418.
• Mohamed Taher RASSIBI & Fatima Ezzahra SIRAGI, 2026, "Impact of Employee Well-Being on Employer Branding: A Systematic Review," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 7, issue 5, pages 50-87.
• Hind BENKIRANE & Naima IDOUAARABE, 2026, "La marque employeur des Etablissements d’Enseignement Supérieur Privés entre l’attraction et la rétention : points de vue des experts," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 7, issue 6, pages 259-276.
• Mohamed Taher RASSIBI & Fatima Ezzahra SIRAGI & Bouchra EL ABBADI, 2026, "L'influence du bien-être au travail sur la marque employeur, de la crise Covid-19 à la phase post-crise : une étude qualitative longitudinale auprès des cadres du secteur privé marocain (2021-2025)," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 7, issue 6, pages 378-415.
• Habiba DIENG & Abdellatif CHAKOR & Yousra BEY, 2026, "La co-construction de la marque employeur à l’ère digitale : effets sur l’engagement et la rétention des talents," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 7, issue 6, pages 416-441.
• Fatima Zahra EL ALAOUI ISMAILI, 2026, "Intelligence artificielle et neurosciences au service de la décision économique et managériale : Revue systématique des approches EEG/fNIRS fondées sur l’apprentissage automatique," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 7, issue 6, pages 61-76.
• Meryem ZAMZAMI & Rajaa AMZILE, 2026, "Management algorithmique et impact de l’IA sur les processus décisionnels marketing dans la relation client bancaire," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 7, issue 7, pages 110-128.
• Imane LOUKILI & Souad AILLI, 2026, "Revue de littérature de la notion de services : cas du secteur bancaire," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 7, issue 7, pages 289-309.
• Wiam ZRIMI & Fatima CHAREF, 2026, "The unpaid auditors: Trust and De-influencing in E-Commerce," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 7, issue 7, pages 535-554.
• Hind OUATMANE & Lalla Saadia HAMIDI, 2026, "Les influenceurs digitaux dans la communication des marques : entre mécanismes de création de valeur et enjeux de gestion des risques d'image," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 7, issue 7, pages 603-628.
• Lamyae BAYADE & Soumaya EL HASSOUNI, 2026, "Le Fanatisme Footballistique : Quelle réalité dans le contexte marocain ? Une Revue de littérature," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 7, issue 8, pages 687-704.
• Safia LISFI & Mounia CHERKAOUI, 2026, "Les déterminants de la satisfaction client dans le marché business- to-business : le cas du secteur du recrutement," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 7, issue 8, pages 734-743.