Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

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This topic is covered by the following reading lists:

1. Online Marketing and Advertising
2. Mondialisation

2021

• Snir, Avichai & Levy, Daniel, 2021. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 94469, University Library of Munich, Germany.
  • Avichai Snir & Daniel Levy, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Paper series 19-14, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Preprints 198044, ZBW - Leibniz Information Centre for Economics.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Papers 2019-06, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low,Think Again," Working Papers 006-19 JEL Codes: M30, M3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 96614, University Library of Munich, Germany.

2020

• Petra Leonora Cvitanović, 2020. "Digital Marketing Benchmarks Leveraged by Marketing Analytics Tools," EFZG Working Papers Series 2001, Faculty of Economics and Business, University of Zagreb.
• Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020. "Not all price endings are created equal: Price points and asymmetric price rigidity," Journal of Monetary Economics, Elsevier, vol. 110(C), pages 33-49.
  • Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020. "Not all price endings are created equal: Price points and asymmetric price rigidity," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics.
  • Avichai Snir & Daniel Levy & Alex Gotler & Haipeng (Allan) Chen, 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Paper series 69_12, Rimini Centre for Economic Analysis.
  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," Working Papers 001-19 JEL Codes: E31, L1, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Daniel Levy, 2019. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Papers 2019-01, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," Working Paper series 19-02, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," MPRA Paper 42252, University Library of Munich, Germany.
  • Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," MPRA Paper 91360, University Library of Munich, Germany.
  • Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2014. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," EconStor Preprints 104540, ZBW - Leibniz Information Centre for Economics.
• Sheresheva, Marina Y. & Polukhina, Anna N. & Oborin, Matvey S., 2020. "Marketing issues of sustainable tourism development in Russian regions," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics, pages 33-38.
• Hastenteufel, Jessica & Kiszka, Sabrina, 2020. "Die Bedeutung von Kundenerwartungen für das Fortbestehen von Kreditinstituten - Das klägliche Scheitern des aktuellen Betreuungsansatzes," IUBH Discussion Papers - Business & Management 1/2020, IUBH University of Applied Sciences.
• Eckhardt, Ralph & Schulke, Arne, 2020. "Genug von Meetings? Warum Flieger mit 4 Team Facilitations mehr erreichen," IUBH Discussion Papers - Transport & Logistik 3/2019, IUBH University of Applied Sciences.
• Evan Sadler, 2020. "Diffusion Games," American Economic Review, American Economic Association, vol. 110(1), pages 225-270, January.
• Shota Ichihashi, 2020. "Online Privacy and Information Disclosure by Consumers," American Economic Review, American Economic Association, vol. 110(2), pages 569-595, February.
• Prashant Bharadwaj & Tavneet Suri, 2020. "Improving Financial Inclusion through Digital Savings and Credit," AEA Papers and Proceedings, American Economic Association, vol. 110, pages 584-588, May.
• Iuliana Cetina & Silvia Elena Cristache & Georgeta Narcisa Ciobotar & Andrei Badin, 2020. "Large-Scale Cultural Events: An Argument for Strengthening Ecological Awarenes," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(53), pages 239-239, February.
• Dacinia Crina Petrescu & Florina Bran & Carmen Valentina Radulescu & Ruxandra Malina Petrescu-Mag, 2020. "Green Procurement through Forest Stewardship Council (FSC) Certification in the Private Sector. Perceptions and Willingness to Buy of Private Companies from Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(53), pages 1-42, February.
• Nicolae Al. Pop & Steluta Todea & Cristina-Veronica Partenie & Cristina Ott, 2020. "Stakeholders’ Perception Regarding Sustainable Universities," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(54), pages 330-330, April.
• Nedjma Bernoussi & Lucie Sirieix, 2019. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire : une approche exploratoire, par la valeur perçue et l’authenticité perçue : cas de l’huile d’oliv," Post-Print hal-02299679, HAL.
  • Bernoussi, Nedjma & Sirieix, Lucie, 2020. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire. Une approche exploratoire, par la valeur perçue et l’authenticité perçue. Cas de l’huile d’olive ," Working Papers MOISA 301227, Institut National de la recherché Agronomique (INRA), UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro, Montpellier, France.
  • Nedjma Bernoussi & Lucie Sirieix, 2020. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire : une approche exploratoire, par la valeur perçue et l’authenticité perçue : cas de l’huile d’oliv," Working Papers hal-02493533, HAL.
  • Bernoussi, N. & Sirieix, L., 2020. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire. Une approche exploratoire, par la valeur perçue et l’authenticité perçue. Cas de l’huile d’olive ," Working Papers MOISA 202001, UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro - Montpellier, France.
• Jerzy Grobelny & Rafal Michalski, 2020. "Investigating human visual behavior by hidden Markov models in the design of marketing information," WORking papers in Management Science (WORMS) WORMS/20/09, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
• Rafal Michalski & Joanna Koszela-Kulinska, 2020. "Eye-tracking examination of the anthropological race, gender and verbal-pictorial relative positions on ergonomics of visual information presentation," WORking papers in Management Science (WORMS) WORMS/20/10, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
• Daniel Adrian GÂRDAN & Iacob CÄ‚TOIU & Iuliana Petronela GÂRDAN & Andrei BORANGIU, 2020. "The Mobile Media Communication And The Doctor-Patient Relationship In The Case Of Children Ent Disorders," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(22), pages 1-3.
• Jesús Garcia-Guiliany & Emiro De-la-hoz-Franco & Andrés-David Rodríguez-Toscano & Juan-David De-la-Hoz-Hernández & Hugo G. Hernández-Palma, 2020. "Multiple Linear Regression Model Applied to the Projection of Electricity Demand in Colombia," International Journal of Energy Economics and Policy, Econjournals, vol. 10(1), pages 419-422.
• Vincent Didiek Wiet Aryanto & Yohan Wismantoro & Yudith Vega Paramitadevi, 2020. "The Climate Change Issue towards Behavioral Intentions: A Perspective of Social Marketing," International Journal of Energy Economics and Policy, Econjournals, vol. 10(2), pages 483-490.
• Rita Zahara & Nandan Limakrisna, 2020. "The Building Image of PT. Jakarta East Industrial Park," International Review of Management and Marketing, Econjournals, vol. 10(1), pages 7-10.
• Meryem Zoghlami & Salma Ayeb & Kaouther Saied Ben Rached, 2020. "The Moderating Effect of Empowerment in the Relationship Internet Use in Health and Shared Decision-making between Patient and Doctor," International Review of Management and Marketing, Econjournals, vol. 10(1), pages 11-18.
• Vonny Susanti & Ujang Sumarwan & Megawati Simanjuntak & Eva Z Yusuf, 2020. "Rational Antecedent Framework of Brand Satisfaction in the Industrial Market: Assessing Rational Perceived Quality and Rational Perceived Value Roles," International Review of Management and Marketing, Econjournals, vol. 10(1), pages 19-26.
• Fabián Cuesta & Gabriela Paida & Irene Buele, 2020. "Influence of Olfactory and Visual Sensory Stimuli in the Perfume-Purchase Decision," International Review of Management and Marketing, Econjournals, vol. 10(1), pages 63-71.
• Muhammad Ashfaque & Syed Mohsin Ali Shah & Fahad Sultan & Haider Khalil & Arif Hussain & Muhammad Khan, 2020. "Ethical Value Propositions of Islamic Banking Products: A Phenomenological Inquiry of Relationship Managers Perspective," International Review of Management and Marketing, Econjournals, vol. 10(2), pages 8-14.
• Mahmoud El-Jafari & Raneen Yousef & Ali Jamoos, 2020. "Consumer Behavior Towards Introducing 3g Mobile In Palestine: The Case Of Bethlehem Governorate," International Review of Management and Marketing, Econjournals, vol. 10(2), pages 68-79.
• Espigares-Jurado, Francisco & Muñoz-Leiva, Francisco & Correia, Marisol B. & Sousa, Carlos M.R. & Ramos, Célia M.Q. & Faísca, Luís, 2020. "Visual attention to the main image of a hotel website based on its position, type of navigation and belonging to Millennial generation: An eye tracking study," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
• Loy, Jens-Peter & Ceynowa, Christian & Kuhn, Lena, 2020. "Price recall: Brand and store type differences," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
• Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020. "Not all price endings are created equal: Price points and asymmetric price rigidity," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics.
  • Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020. "Not all price endings are created equal: Price points and asymmetric price rigidity," Journal of Monetary Economics, Elsevier, vol. 110(C), pages 33-49.
  • Avichai Snir & Daniel Levy & Alex Gotler & Haipeng (Allan) Chen, 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Paper series 69_12, Rimini Centre for Economic Analysis.
  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," Working Papers 001-19 JEL Codes: E31, L1, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Daniel Levy, 2019. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Papers 2019-01, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," Working Paper series 19-02, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," MPRA Paper 42252, University Library of Munich, Germany.
  • Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," MPRA Paper 91360, University Library of Munich, Germany.
  • Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2014. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," EconStor Preprints 104540, ZBW - Leibniz Information Centre for Economics.
• Gallarza, Martina G. & Gil Saura, Irene & Arteaga Moreno, Francisco, 2020. "Conceptualización y medición del valor percibido: consensos y controversias," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Álvarez González, Paula & Otero Neira, Mª Carmen, 2020. "La imagen e identificación de los clientes bancarios tras una fusión o adquisición," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Berné Manero, Carmen & Ciobanu, Andreea V. & Pedraja Iglesias, Marta, 2020. "The electronic word of mouth as a context variable in the hotel management decision-making process," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Moliner, Miguel Ángel & Fandos, Juan Carlos & Monferrer, Diego & Estrada, Marta, 2020. "Entity crisis, halo effect and loyalty," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Schwartz-Landsman, V., 2020. "A Chasm to Cross: From Research to Practice and Back," ERIM Inaugural Address Series Research in Management EIA 2020-081-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam..
• Almas Sabir & Koauther Znaidi & Nesrine Zouaoui Rejeb, 2020. "The Impact of Personality on Scholarly Performance in the Light of Intervening Job of Scholarly Motivation," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 146-159.
• Ahmad Hanfan & Hayati Nupus & Lutfi, 2020. "Iconic Product Advantage for Improving Marketing Performance of Indonesian Small and Medium Enterprises," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 31-41.
• Steven Kayambazinthu Msosa & Nkululeko Fuyane, 2020. "Making Sense of Service Recovery in Higher Education Institutions: Exploring the Relationship between Perceived Justice and Recovery Satisfaction," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 340-352.
• Almas Sabir & Kaouther Znaidi & Mir Nimer Abdul Qayum, 2020. "Endeavor Agility on Consumption Value through Affirming an Acceptable Degree of Utilization Esteem for New Items," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 19-34.
• S.M. Shevchuk & V.V. Dobrianska & N.P. Myskovets & M.O. Kokhan & T.V. Shepel, 2020. "Marketing Aspects of Image Formation and Investment Attractiveness of Territories and Enterprises," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 229-239.
• Mirosław Marczak & Jacek Borzyszkowski, 2020. "Branding as an Essential Element in the Creation Process of the Image of the Brand in National Tourism Destinations," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 176-197.
• Mariola Grzybowska-Brzezińska & Dominika Kuberska & Magdalena Ankiel & Agnieszka Brelik, 2020. "Consumer’s Behavior in a Multi-Attribute Concept of a Food Product," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 526-551.
• Hilmiana & Jilmi Astina & Arief Yudo Wibowo, 2020. "Resources and Competitive Strategies to Improve the Performance of Diving Tourism Business in Indonesia," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 62-74.
• Gartner, Simone & Nicholson, Alexander & Christou, Eleftherios, 2020. "Tourism marketing and distribution through social media: Assessing business economic performance," MPRA Paper 99194, University Library of Munich, Germany.
• Tran, Trung Vinh & Vo Thi, Quynh Nga & Nguyen, Phuc Nguyen, 2020. "The causal relationships between components of customer-based brand equity for a destination: Evidence from South Korean tourists in Danang city, Vietnam," MPRA Paper 99807, University Library of Munich, Germany.
• Bodo Möslein-Tröppner & Michael Stros & David Říha, 2020. "Customer Loyalty-Related Marketing Measures in Fashion Markets," Central European Business Review, University of Economics, Prague, vol. 2020(1), pages 43-55.
• TANASE, George Cosmin, 2020. "The Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-creation," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(1), pages 30-34, March.
• PURCAREA, Theodor, 2020. "Retailers under Pressure of Faster Adaptation to the New Marketing Environment," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(1), pages 35-45, March.
• Arslan, Zeynep & Gokaliler, Ebru & Arslan, Serafettin, 2020. "A Literature Study on the Sustainable Corporate Brand Concept (Sürdürülebilir Kurumsal Marka Kavramı Üzerine Bir Literatür Çalışması)," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 11(1), pages 247-259, January.
• Tokgoz, Emrah, 2020. "Impact of Materialistic Values on Impulsive and Compulsive Consumption via Status Consumption: A Research on Young Consumers," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 11(1), pages 261-278, January.
• Arslan, Yusuf, 2020. "The Effect of Trust in Functional Foods on Willingness to Buy: The Moderating Role of General Health Interest (Fonksiyonel Gıdalara Yönelik Güvenin Satın Alma İsteği Üzerindeki Etkisi: Genel Sağlık İl," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 11(1), pages 279-291, January.
• Sami Kajalo, 2020. "Market Orientation as Competitive Advantage in the Age of Corporate Social Responsibility ? An Integrative Framework," Proceedings of International Academic Conferences 10012405, International Institute of Social and Economic Sciences.
• Taisuke Ehara & Kaoru Kuramoto & Yosuke Kurihara & Toshiyuki Matsumoto & Satoshi Kumagai, 2020. "Optimization of an Information Diffusion Model of Influencer Marketing -Evaluation of Speed- and Cost-oriented Marketing based on Influencer-Market Elasticity-," Proceedings of International Academic Conferences 10012455, International Institute of Social and Economic Sciences.
• D. K. Choudhury & Uma Gulati, 2020. "Product attributes based on customer’s perception and their effect on customer satisfaction: the Kano analysis of mobile brands," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 47(1), pages 49-60, March.
• Maren Hein & Peter Kurz & Winfried J. Steiner, 2020. "Analyzing the capabilities of the HB logit model for choice-based conjoint analysis: a simulation study," Journal of Business Economics, Springer, vol. 90(1), pages 1-36, February.
• Faheem Gul Gilal & Jian Zhang & Rukhsana Gul Gilal & Naeem Gul Gilal, 2020. "Linking motivational regulation to brand passion in a moderated model of customer gender and age: an organismic integration theory perspective," Review of Managerial Science, Springer, vol. 14(1), pages 87-113, February.
• Jacek Woźniak & Wioletta Wereda, 2020. "Knowledge management significance and communication complexity in the context of innovative enterprises: case of Polish NewConnect market," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(3), pages 1963-1980, March.
• Thomas-Agnan, Christine & Laurent, Thibault & Ruiz-Gazen, Anne & Nguyen, T.H.A & Chakir, Raja & Lungarska, Anna, 2020. "Spatial simultaneous autoregressive models for compositional data: Application to land use," TSE Working Papers 20-1098, Toulouse School of Economics (TSE).
• Nedjma Bernoussi & Lucie Sirieix, 2019. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire : une approche exploratoire, par la valeur perçue et l’authenticité perçue : cas de l’huile d’oliv," Post-Print hal-02299679, HAL.
  • Bernoussi, N. & Sirieix, L., 2020. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire. Une approche exploratoire, par la valeur perçue et l’authenticité perçue. Cas de l’huile d’olive ," Working Papers MOISA 202001, UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro - Montpellier, France.
  • Nedjma Bernoussi & Lucie Sirieix, 2020. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire : une approche exploratoire, par la valeur perçue et l’authenticité perçue : cas de l’huile d’oliv," Working Papers hal-02493533, HAL.
  • Bernoussi, Nedjma & Sirieix, Lucie, 2020. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire. Une approche exploratoire, par la valeur perçue et l’authenticité perçue. Cas de l’huile d’olive ," Working Papers MOISA 301227, Institut National de la recherché Agronomique (INRA), UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro, Montpellier, France.
• Pop Mihai-Ionuț, 2020. "Scoring Model for the Detection of Fake News," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 30(1), pages 91-102, March.
• Teofana Dimitrova & Lyubomir Stoychev & Kiril Desev, 2020. "Marketing Communication Practices in Bulgarian Higher Education," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 1, pages 92-113.
• László SEER, 2020. "Toward A Threshold Model Of Consumer Autonomy For Human-Smart System Interactions: A Qualitative Study," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 15, pages 57-69, June.
• Vicentiu Cosmin VLAD & Florin-Alexandru LUCA, 2020. "Esg Marketing Model: A New Paradigm To Understand The Impact," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 22, pages 85-89, May.
• Irene Gil-Saura & Irene Sánchez-González & María Eugenia Ruiz-Molina, 2020. "Efectos del desarrollo sostenible percibido por el consumidor. Una propuesta de modelo de hipermercados en Ecuador," Estudios Gerenciales, Universidad Icesi, vol. 36(154), pages 27-42, March.
• Salvador Estrada & Héctor Cuevas-Vargas & Neftalí Parga-Montoya, 2020. "Incidencia de la innovación en marketing en el rendimiento empresarial: una aplicación basada en modelamiento con ecuaciones estructurale," Estudios Gerenciales, Universidad Icesi, vol. 36(154), pages 66-79, March.
• Irene Gil-Saura & María Gabriela Montesdeoca-Calderón & María Eugenia Ruiz-Molina, 2020. "capital de marca de los restaurantes?," Estudios Gerenciales, Universidad Icesi, vol. 36(154), pages 100-113, March.
• Charles R. Arosa-Carrera & Juan Carlos Chica-Mesa, 2020. "La innovación en el paradigma del marketing relacional," Estudios Gerenciales, Universidad Icesi, vol. 36(154), pages 114-122, March.
• Nellyn LUTUR & Singgih SANTOSO, 2020. "Relationships between Social Media Promotion, Attention, Interest, Search, Action, and Share of Tourists in Kei Island," Expert Journal of Marketing, Sprint Investify, vol. 8(1), pages 1-8.
• Ni Made Wahyuni, 2020. "An Integrative Model of Market Orientation on Innovation Performance," GATR Journals jmmr239, Global Academy of Training and Research (GATR) Enterprise.
• Elfindah Princes, 2020. "Taking Advantage of Social Conformity in Entrepreneurship," GATR Journals jmmr240, Global Academy of Training and Research (GATR) Enterprise.
• Adelina Lubis, 2020. "The Influence of Customer Relationship Management (CRM) Indicators on Customer Loyalty of Sharia Based Banking System," GATR Journals jmmr242, Global Academy of Training and Research (GATR) Enterprise.
• Nedjma Bernoussi & Lucie Sirieix, 2019. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire : une approche exploratoire, par la valeur perçue et l’authenticité perçue : cas de l’huile d’oliv," Post-Print hal-02299679, HAL.
  • Nedjma Bernoussi & Lucie Sirieix, 2020. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire : une approche exploratoire, par la valeur perçue et l’authenticité perçue : cas de l’huile d’oliv," Working Papers hal-02493533, HAL.
  • Bernoussi, N. & Sirieix, L., 2020. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire. Une approche exploratoire, par la valeur perçue et l’authenticité perçue. Cas de l’huile d’olive ," Working Papers MOISA 202001, UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro - Montpellier, France.
  • Bernoussi, Nedjma & Sirieix, Lucie, 2020. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire. Une approche exploratoire, par la valeur perçue et l’authenticité perçue. Cas de l’huile d’olive ," Working Papers MOISA 301227, Institut National de la recherché Agronomique (INRA), UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro, Montpellier, France.
• Denis Bulygin & Ilya Musabirov, 2020. "How People Reflect On The Usage Of Cosmetic Virtual Goods: A Structural Topic Modeling Analysis Of R/Dota2 Discussions," HSE Working papers WP BRP 60/MAN/2020, National Research University Higher School of Economics.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2020. "Adequately Managing Digital Marketing, Considering the New Consumer Behaviors Driven Including by the Daily Health News," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(1), pages 11-26, March.
• PURCAREA, Theodor, 2020. "Marketing Differentiators and the Corollary Mindset Shifts within the New Marketing," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(1), pages 36-50, March.
• Hanna Verzilova, 2020. "Methodical Aspects of Documenting the Marketing Activities," Accounting and Finance, Institute of Accounting and Finance, issue 1, pages 28-35, March.
• Matthew Reyes (ed.), 2020. "Consumer Behavior and Marketing," Books, IntechOpen, number 6140, march.
• Syed Abdul Rehman Khan & Selay Ilgaz Sumer (ed.), 2020. "Modern Perspectives in Business Applications," Books, IntechOpen, number 6303, march.
• Leslier Valenzuela-Fernandez & Francisco Javier Villegas Pinuer, 2020. "Empowerment of the Sales Forces in 2000s," Chapters, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer (ed.), Modern Perspectives in Business Applications, IntechOpen.
• Abigail Chivandi & Michael Olorunjuwon Samuel & Mammo Muchie, 2020. "Social Media, Consumer Behavior, and Service Marketing," Chapters, in: Matthew Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Farruh Kushnazarov, 2020. "Consumer Life Cycle and Profiling: A Data Mining Perspective," Chapters, in: Matthew Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Leslier Valenzuela-Fernandez & Natacha Penaloza, 2020. "Organizational Capabilities, Value Cocreation, and Marketing Innovation: How Well Are We Prepared to Face Future Challenges?," Chapters, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer (ed.), Modern Perspectives in Business Applications, IntechOpen.
• Urska Starc Peceny & Simon Mokorel & Vesna Kuralt & Jurij Urbancic & Tomi Ilijas, 2020. "Tourism 4.0: Challenges in Marketing a Paradigm Shift," Chapters, in: Matthew Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Hesham Dinana, 2020. "Insight-Driven Sales Management," Chapters, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer (ed.), Modern Perspectives in Business Applications, IntechOpen.
• Alireza Ziaei-Bideh & Mahsa Namakshenas-Jahromi, 2020. "Profiling Green Consumers with Data Mining," Chapters, in: Matthew Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Umut Ayman & Anil Kemal Kaya & Ipek Halim, 2020. "Mobile App Marketing Communication for B2B and B2C: Ingoes as a Case Study," Chapters, in: Matthew Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Zul Ariff Abdul Latiff, 2020. "Lifestyle Demographic and Food Label Consumption," Chapters, in: Matthew Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Marlene Amorim & Mario Rodrigues, 2020. "Building on eWOM to Understand Service Quality in Hotel Services," Chapters, in: Matthew Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Nazri Nordin & Mohamed Azmi Ahmad Hassali, 2020. "STARZ-DRP: Improving Efficiency of Patient Care in Community Pharmacies," Chapters, in: Matthew Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Rini Astuti & M. Misbahul Amri, 2020. "Kelangenan Cars in Javanese Culture," Chapters, in: Matthew Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Chihiro Shimizu & Takeshi So, 2020. "Supply Management of Rental Housing Facilities: Effect of Changes in the Quality of Housing Equipment in the Tokyo Housing Rental Market," Chapters, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer (ed.), Modern Perspectives in Business Applications, IntechOpen.
• Matthew Dingee, 2020. "Unpacking the Digital Consumer Mindset," Chapters, in: Matthew Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Zulkaif Ahmed Saqib & Khubaib Ahmed Saqib & Jane Oh Jin, 2020. "Role of Visibility in Supply Chain Management," Chapters, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer (ed.), Modern Perspectives in Business Applications, IntechOpen.
• Syed Abdul Rehman Khan, 2020. "Introductory Chapter: Purchasing and Supply Management," Chapters, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer (ed.), Modern Perspectives in Business Applications, IntechOpen.
• David Newlands & Fawaz Baddar Al Hussan, 2020. "Sourcing and Manufacturing in the Market Region," Chapters, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer (ed.), Modern Perspectives in Business Applications, IntechOpen.
• Selay Ilgaz Sumer, 2020. "Prologue: Marketing in the Modern Age," Chapters, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer (ed.), Modern Perspectives in Business Applications, IntechOpen.
• Dung Phuong Hoang and Thong Huy Vu, 2020. "Debit Card Usage as a Rational Choice: The Moderating Effect of Cash Habit," Journal of Economic Development, Chung-Ang Unviersity, Department of Economics, vol. 45(1), pages 159-183, March.
• Bajram ÒªUPI & ShemsiMORINA, 2020. "The Influential Power And The Importance Of Music In Advertising And Marketing," JOURNAL OF LIFE ECONOMICS, Rating Academy, vol. 7(1), pages 17-28, January.
• Paweł Kossecki & Stefan Kossecki, 2020. "Application of Multivariate Statistical Analysis for Valuation of Copyrights in the Hotel Industry," International Advances in Economic Research, Springer;International Atlantic Economic Society, vol. 26(1), pages 103-117, February.
• Maxim Sinitsyn, 2020. "Evaluating horizontal mergers in the presence of price promotions," Quantitative Marketing and Economics (QME), Springer, vol. 18(1), pages 39-60, March.
• Oksana Loginova & Niladri B. Syam, 2020. "Sourcing Co-Created Products: Should Your Suppliers Collaborate on Cost Reductions?," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 56(2), pages 329-355, March.
• ReynerPérez-Campdesuñer & Alexander Sánchez-Rodríguez & Gelmar García-Vidal & Rodobaldo Martínez-Vivar & Margarita De Miguel-Guzmán, 2020. "Influence of theStructure of Product Portfolio Performance in aSmall Business Retail," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 10(1), pages 23-34, January.
• Hveckovics, N., 2020. "Return on brand indicator as one of branding efficiency evaluation tools," Journal of the New Economic Association, New Economic Association, vol. 45(1), pages 132-150.
• Wieslawa Kuzniar & Kazimierz Cyran, 2020. "Selected Aspects Of The Residential Property Market In The Context Of Creating A City Image (An Example From Rzeszow)," OLSZTYN ECONOMIC JOURNAL, University Warmia and Mazury, Department of Economics, vol. 15(1), pages 39-52, March.
• Yuriy Robul, 2020. "Structure And Constituents Of Digital Marketing Systems," OLSZTYN ECONOMIC JOURNAL, University Warmia and Mazury, Department of Economics, vol. 15(1), pages 53-62, March.
• Valentina-Simona Pascalau, 2020. "Marketing Capabilities In The Digital Environment. Consequences On The Performance Of The Company," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 5(1), pages 106-115, March.
• Christopher Agbonifoh & Edith Odia, 2020. "Shoppers’ Perception Of Retail Convenience In Online Shopping In Benin City, Nigeria," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 5(1), pages 49-59, March.
• Szilvia Szabo, 2020. "Language Learners’ Behaviour At Multinational Companies," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 5(1), pages 97-105, March.
• David Fielding & Stephen Knowles & Kirsten Robertson, 2020. "Materialists and altruists in a charitable donation experiment," Oxford Economic Papers, Oxford University Press, vol. 72(1), pages 216-234.
• Anna Zauskova & Monika Reznickova, 2020. "SoLoMo marketing as a global tool for enhancing awareness of eco-innovations in Slovak business environment," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, vol. 15(1), pages 133-150, March.
• Erika Onuferova & Veronika Cabinova & Tunde Dzurov Vargova, 2020. "Analysis of modern methods for increasing and managing the financial prosperity of businesses in the context of performance: a case study of the tourism sector in Slovakia," Oeconomia Copernicana, Institute of Economic Research, vol. 11(1), pages 95-116, March.

2019

• Ching, Andrew T. & Hermosilla, Manuel & Liu, Qiang, 2019. "Structural Models of the Prescription Drug Market," Foundations and Trends(R) in Marketing, now publishers, vol. 13(1), pages 1-1–76, December.
• Martin, Ingrid M. & Stewart, David W., 2019. "The Impact of Risk Communication on Consumption and Consumer Well-Being," Foundations and Trends(R) in Marketing, now publishers, vol. 12(3), pages 167-277, June.
• Arnould, Eric & Press, Melea & Salminen, Emma & Tillotson, Jack S., 2019. "Consumer Culture Theory: Development, Critique, Application and Prospects," Foundations and Trends(R) in Marketing, now publishers, vol. 12(2), pages 80-166, April.
• Baumgartner, Hans & Weijters, Bert, 2019. "Measurement in Marketing," Foundations and Trends(R) in Marketing, now publishers, vol. 12(4), pages 278–400-2, December.
• Iacobucci, Dawn, 2019. "Structural Models of the Prescription Drug Market," Foundations and Trends(R) in Marketing, now publishers, vol. 13(2-4), pages 1-77–529, December.
• Georgi Zabunov, 2019. "Possibilities for Expanding the Use of Means-End Chains," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 360-369, September.
• Galina Mladenova, 2019. "Motives Affecting Consumer Attitudes and Consumption of Organic Foods in Bulgaria," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 641-654, December.
• Antonia Delistavrou & Irene Tilikidou, 2019. "Important Referents and Post-Materialist Values Guide Intentions to Boycott," Godishnik na UNSS, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 69-98, December.
• Krasimir Marinov, 2019. "The Strategic Orientation of Companies as a Success Factor of Product Innovation," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 39-48, September.
• Plamen Sredkov, 2019. "The Subject’s Ways of Influencing the Object of Manipulation," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 111-124, December.
• Jana Rybanska & Ludmila Nagyova & Filip Tkac, 2019. "Selected Psychological Factors As Predictors Of Consumer Choice In The Milk Product Market," OLSZTYN ECONOMIC JOURNAL, University Warmia and Mazury, Department of Economics, vol. 14(3), pages 287-298, September.
• Barbara Kucharska, 2019. "Food In Retailers' Commercial Offer - Possibilities Of Building Relationships With Consumers," OLSZTYN ECONOMIC JOURNAL, University Warmia and Mazury, Department of Economics, vol. 14(3), pages 313-324, September.
• TOADER Monica Ioana & FILIP (CROITORU) Adriana Ioana & GEORGESCU Diana-Nicoleta & TODRICAN (ROSCA) Mihaela Gabriela, 2019. "Know-How Present Status Of Insurances Domain From The Perspective Of Managerial Accounting," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 194-202, July.
• MUDURA Lioara Mariana & MEȘTER Liana-Eugenia & BODOG Simona-Aurelia, 2019. "The Social Economy And The Legislative Environment. Case Study: Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 286-290, July.
• RUSE Ana Valentina & CRISTEA Maria Adelina & CIOBANU Oana Maria & ROMAN Polixenia Aurora, 2019. "Decision Making Factors In Purchasing The Analgesics Brands On Romanian Pharmaceutical Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 321-329, December.
• Stefano DellaVigna & Matthew Gentzkow, 2019. "Uniform Pricing in U.S. Retail Chains," The Quarterly Journal of Economics, Oxford University Press, vol. 134(4), pages 2011-2084.
  • Stefano DellaVigna & Matthew Gentzkow, 2017. "Uniform Pricing in US Retail Chains," NBER Working Papers 23996, National Bureau of Economic Research, Inc.
• Adriana Ștefan (Matei), 2019. "Development of Romanian Balneo Tourism," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 316-320, August.
• Adriana Manolică & Teodora Roman & Alina Ioana Roman, 2019. "Like It or Not: Facebook Advertising Triggers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 450-456, August.
• Sergiu Vlad Stan, 2019. "Sports Branding – A Complex Process," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 533-539, August.
• Elda Marzai (Abliz), 2019. "Customers’ Perception about Bancassurance in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 310-315, December.
• CodruÈ›a Adina Băltescu, 2019. "Tourist Guide Role and Performance – Element of Visiting Experience at a Tourism Destination," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 421-425, December.
• CodruÈ›a Adina Băltescu, 2019. "An Assessment of Online Travel Shopping Among Young People," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 426-430, December.
• Raluca-Giorgiana Chivu & Otilia-Elena Platon, 2019. "Identification of the Reasons for Buying and Consuming BIO Products by the Romanian Consumers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 447-453, December.
• Mariana Jugănaru & Ion DănuÈ› Jugănaru, 2019. "Marketing Activities in the Early Existence of Mamaia Touristic Resort," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 509-514, December.
• Adriana Manolică & Nicoleta-Roxana GheÈ›a & Eliza-Iuliana HopÈ™a, 2019. "Assertive and Non-assertive Consumer Behavior Styles in Relation with Advertising Appeals," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 519-527, December.
• Liviu Valentin Vlăducu, 2019. "Marketing Strategies in the Field of Electricity," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 607-613, December.
• Alexandra Zaif & Alina Elena Cerchia, 2019. "Integrating Online Marketing Strategies in B2B Companies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 614-620, December.
• Monica-Ioana Toader & Adriana-Ioana Filip (Croitoru) & Diana-Nicoleta Georgescu, 2019. "General Consideration Regarding the Insurance Field in the Financial Perspective," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 916-920, December.
• Sonia San-Martín & Nadia Jiménez, 2019. "¿Qué ocurre cuando viajamos en grupo? Análisis de la situación del estudio del turismo grupal," DOCFRADIS Working Papers 1901, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jan 2019.
• Samanta Pérez-Santamaría & Mercedes Martos-Partal & Álvaro Garrido Morgado, 2019. "Efecto moderador de la imagen de marca de fabricante y de distribuidor sobre el valor de marca y el precio relativo de fabricantes duales," DOCFRADIS Working Papers 1903, Catedra Fundación Ramón Areces de Distribución Comercial, revised May 2019.
• Pedro Canales Ronda & Asunción Hernández Fernández, 2019. "Actividad deportiva, hábitos alimenticios y packaging de los alimentos. Análisis exploratorio en adolescentes," DOCFRADIS Working Papers 1906, Catedra Fundación Ramón Areces de Distribución Comercial, revised Oct 2019.
• Joachim Heinzel, 2019. "Bundling in a Distribution Channel with Retail Competition," Working Papers CIE 120, Paderborn University, CIE Center for International Economics.
• Mateusz Kaleta, 2019. "Decyzje konsumentow a zalozenia ekonomii behawioralnej
  [Consumer decisions and behavior economy assumptions]," Catallaxy, Institute of Economic Research, vol. 4(1), pages 5-12, June.
• Olena Derevianko, 2019. "Reputation stability vs anti-crisis sustainability: under what circumstances will innovations, media activities and CSR be in higher demand?," Oeconomia Copernicana, Institute of Economic Research, vol. 10(3), pages 511-536, September.
• Abdul Bashiru Jibril & Michael Adu Kwarteng & Christina Appiah-Nimo & Michal Pilik, 2019. "Association rule mining approach: evaluating pre-purchase risk intentions in the online second-hand goods market," Oeconomia Copernicana, Institute of Economic Research, vol. 10(4), pages 669-688, December.
• LaurenÈ›iu STOENICÄ‚ & Andrei BUIGA, 2019. "Dimensions Of The Romanian Private Higher Education Institutions Market," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(21), pages 1-7.
• Monica Å¢ichindelean (Beca) & Mihai Å¢ichindelean, 2019. "A Study Of Banking Marketers' Perception Regarding The Use Of Neuromarketing Techniques In Banking Services," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(21), pages 1-8.
• Haroon Iqbal Maseeh, 2019. "Digital Mobile Advertising: A Pitching Research Letter," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 18(4), pages 640-646, December.
• Nataliia Butenko & Liudmyla Kot, 2019. "Methodological Approaches To The Evaluation Of The Effectiveness Of Partnership Relations," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 5(4).
• Alona Natorina, 2019. "The Adaptive Management System Of Marketing Commodity Policy," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 5(1).
• Olena Boienko & Оleksii Susidenko, 2019. "Market Niche As A Method Of Brand Promotion," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 5(1).
• Ganna Gorina & Valentina Barabanova, 2019. "Marketing Aspects Of Developing Tourism Services Market In Ukraine & The Baltic Countries," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 5(1).
• Natalia Radionova & Margaryta Skrypnyk & Tayisiya Voronkova, 2019. "Dual Nature Of Industrial Enterprise Cost Management System," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 5(2).
• Diana Raiko & Viktoriia Cherepanova, 2019. "Creation Of The Image And Brand Of The Enterprise On The Basis Of Marketing As A Philosophy Of Management," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 5(2).
• Svitlana Mishyna & Îleksandr Mishyn & Nataliia Parkhomenko, 2019. "Innovative Methods and Tools for Personnel International Marketing Development," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 1, pages 33-49.
• Evgeni Stanimirov & Mariya Georgieva, 2019. "Customer Profiling Based on the Criteria of Sustainable Consumption," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 3-17.
• Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020. "Not all price endings are created equal: Price points and asymmetric price rigidity," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics.
  • Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020. "Not all price endings are created equal: Price points and asymmetric price rigidity," Journal of Monetary Economics, Elsevier, vol. 110(C), pages 33-49.
  • Avichai Snir & Daniel Levy & Alex Gotler & Haipeng (Allan) Chen, 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Paper series 69_12, Rimini Centre for Economic Analysis.
  • Daniel Levy, 2019. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Papers 2019-01, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," Working Papers 001-19 JEL Codes: E31, L1, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," Working Paper series 19-02, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," MPRA Paper 42252, University Library of Munich, Germany.
  • Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," MPRA Paper 91360, University Library of Munich, Germany.
  • Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2014. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," EconStor Preprints 104540, ZBW - Leibniz Information Centre for Economics.
• Snir, Avichai & Levy, Daniel, 2021. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 94469, University Library of Munich, Germany.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Papers 2019-06, Bar-Ilan University, Department of Economics.
  • Avichai Snir & Daniel Levy, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Paper series 19-14, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Preprints 198044, ZBW - Leibniz Information Centre for Economics.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low,Think Again," Working Papers 006-19 JEL Codes: M30, M3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 96614, University Library of Munich, Germany.
• Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," MPRA Paper 95654, University Library of Munich, Germany.
  • Daniel Levy & Mark Bergen, 2019. "Pricing Better," Working Papers 2019-07, Bar-Ilan University, Department of Economics.
  • Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," MPRA Paper 95596, University Library of Munich, Germany.
  • Daniel Levy & Sourav Ray & Li Wang & Mark Bergen, 2019. "Pricing Better," Working Papers 008-19 JEL Codes: M31, E3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," EconStor Preprints 201843, ZBW - Leibniz Information Centre for Economics.
  • Sourav Ray & Li Wang & Daniel Levy & Mark Bergen, 2019. "Pricing Better," Working Paper series 19-16, Rimini Centre for Economic Analysis.
• KENAN Güllü & DIDEM Asar, 2019. "Ethical Evaluations For Virtual Entrepreneurship Applications Of Travel Agencies: A Research On Consumer Differences," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 71(1), pages 68-81, March.
• FUCIU Mircea, 2019. "The Rise Of Instagram - Evolution, Statistics, Advantages And Disatvantages," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 71(4), pages 53-63, December.
• Garrod Luke & Li Ruochen & Wilson Chris M., 2019. "Transaction Costs as a Source of Consumer Stockpiling," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 19(3), pages 1-15, July.
• Rossella Sorio & Béatrice Siadou-Martin, 2019. "Adoption ou rejet de l’innovation, une approche par la théorie des prospects : le cas des vins allégés en alcool," Innovations, De Boeck Université, vol. 0(1), pages 161-187.
• Yiquan Gu & Leonardo Madio & Carlo Reggiani, 2019. "Data brokers co-opetition," CESifo Working Paper Series 7523, CESifo Group Munich.
• Yiquan Gu & Leonardo Madio & Carlo Reggiani, 2019. "Exclusive Data, Price Manipulation and Market Leadership," CESifo Working Paper Series 7853, CESifo Group Munich.
• Alistair Ulph & Luca Panzone & Denis Hilton, 2019. "A Note on Moral Licensing and Foot-In-The-Door Effect," CESifo Working Paper Series 7857, CESifo Group Munich.
• John A. List & James J. Murphy & Michael K. Price & Alexander G. James, 2019. "Do Appeals to Donor Benefits Raise More Money than Appeals to Recipient Benefits? Evidence from a Natural Field Experiment with Pick.Click.Give," NBER Working Papers 26559, National Bureau of Economic Research, Inc.
  • John A. List & James J. Murphy & Michael K. Price & Alexander G. James, 2019. "Do Appeals to Donor Benefits Raise More Money than Appeals to Recipient Benefits? Evidence from a Natural Field Experiment with Pick.Click.Give," Working Papers 19-31, Chapman University, Economic Science Institute.
  • Alexander James & John List & James Murphy & Michael Price, 2019. "Do Appeals to Donor Benefits Raise More Money than Appeals to Recipient Benefits? Evidence from a Natural Field Experiment with Pick.Click.Give," Natural Field Experiments 00682, The Field Experiments Website.
  • John List & James Murphy & Michael Price & Alexander James, 2019. "Do Appeals to Donor Benefits Raise More Money than Appeals to Recipient Benefits? Evidence from a Natural Field Experiment with Pick.Click.Give," Working Papers 2019-07, University of Alaska Anchorage, Department of Economics.
• Agus SUROSO & MAFUDI & Amber LUMBANTORUAN & Ascaryan RAFINDA, 2019. "The Impact Of Digital Marketing On Rural Products: A Case Study In Sumbang, Indonesia," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 137-142, December.
• Carmit Moshe ROZENTAL, 2019. "Factors Influencing The Marketing Of Women To Senior Managerial Positions – Proposed Qualitative Research Design," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 143-151, December.
• Corina CARA, 2019. "Dark Patterns In The Media: A Systematic Review," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 14, pages 105-113, December.
• Mihaela ŞTIR, 2019. "Business-To-Consumer E-Commerce In Romania – Evolution And Trends," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 14, pages 127-134, December.
• Adriana UNGUREANU & Emilia PASCU, 2019. "How To Persuade Customers In Selling Nanoproducts?," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 14, pages 135-141, December.
• Emanuela Maria AVRAM, 2019. "Brand Logo Perception In A Globalized Society," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 19, pages 39-46, May.
• Stefan-Alexandru CATANA, 2019. "A New Approach To Retail Marketing – Ways Of Services Marketing," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 19, pages 75-77, May.
• Renata Francisco Baldanza & Lívia Nogueira-Pellizzon, 2019. "Co-creation in conventional and collaborative businesses," Estudios Gerenciales, Universidad Icesi, vol. 35(151), pages 95-108, June.
• Fabiana Gama de Medeiros & Francisco José da Costa, 2019. "Uma proposta de visualização do sistema agregado de marketing turístico," Estudios Gerenciales, Universidad Icesi, vol. 35(152), pages 237-248, September.
• Gina-María Pipoli de Azambuja & Iñaki García-Arrizabalaga & Gustavo Rodríguez-Peña, 2019. "Do image and familiarity have a significant effect on purchase intention?," Estudios Gerenciales, Universidad Icesi, vol. 35(152), pages 249-258, September.
• José A. Flecha & María de los M. Santos-Corrada & Evelyn Lopez & Virgin Dones, 2019. "Millenials: las gratificaciones generadas por el uso de snapchat y su impacto en la interacción con contenidos de marca," Estudios Gerenciales, Universidad Icesi, vol. 35(152), pages 259-270, September.
• Guisell Larregui-Candelaria & Juan C. Sosa-Varela & Maribel Ortíz-Soto, 2019. "Amor hacia la marca: una perspectiva de relación continua," Estudios Gerenciales, Universidad Icesi, vol. 35(152), pages 271-282, September.
• Enrique Bianchi & Juan Manuel Bruno & Carolina Sánchez, 2019. "La influencia de pares como antecedente de la actitud y la capacidad de innovación en el comportamiento ecológico," Estudios Gerenciales, Universidad Icesi, vol. 35(152), pages 283-291, September.
• José A. Flecha & María de los M. Santos-Corrada & Sandra Mena-Candelaria, 2019. "El efecto de la autocongruencia en un sello de denominación de origen: el sello hecho en Puerto Rico," Estudios Gerenciales, Universidad Icesi, vol. 35(152), pages 292-300, September.
• Cristian-Alejandro Rubalcava de León & Yesenia Sánchez-Tovar & Mónica-Lorena Sánchez-Limón, 2019. "La conciencia de marca en redes sociales: impacto en la comunicación boca a boca," Estudios Gerenciales, Universidad Icesi, vol. 35(152), pages 313-320, September.
• Gonzalo Maldonado-Guzmán, 2019. "Exploración de la gestión de marca en las pequeñas empresas de servicios de México," Estudios Gerenciales, Universidad Icesi, vol. 35(152), pages 331-342, September.
• Olga V. Borisova & Olga A. Kalugina & Nikolay N. Kosarenko & Aleksandr V. Grinenko & Izida I. Ishmuradova, 2019. "Assessing the Financial Stability of Electric Power Organizations," International Journal of Energy Economics and Policy, Econjournals, vol. 9(3), pages 66-76.
• Rustam Z. Mukhametshin & Nina I. Kryukova & Alexandra V. Beloborodova & Aleksandr V. Grinenko & Olga V. Popova, 2019. "Implementation of Efficient Energy Policy in Russia: Energy Consumption Monitoring and Problem Analysis," International Journal of Energy Economics and Policy, Econjournals, vol. 9(4), pages 224-232.
• Alexey I. Shinkevich & Svetlana S. Kudryavtseva & Marina V. Shinkevich & Indira G. Salimianova & Izida I. Ishmuradova, 2019. "Improving the Efficiency of Production Process Organization in the Resource Saving System of Petrochemical Enterprises," International Journal of Energy Economics and Policy, Econjournals, vol. 9(4), pages 233-239.
• Subaebasni Subaebasni & Henny Risnawaty & A.R. Arie Wicaksono, 2019. "Effect of Brand Image, the Quality and Price on Customer Satisfaction and Implications for Customer Loyalty PT Strait Liner Express in Jakarta," International Review of Management and Marketing, Econjournals, vol. 9(1), pages 90-97.
• Hossam Deraz, 2019. "Factors Contributing to Consumers’ Assessment of Advertisement Value on Social Networking Sites: A Cross-Cultural Focus Group Study," International Review of Management and Marketing, Econjournals, vol. 9(1), pages 13-25.
• Ishani Weerasinghe & B.N.F. Warnakulasooriya, 2019. "Interactions in Virtual Customer Environments (VCEs) toward Customer Relationship Management (CRM): A Study of Tourist Hotels in Sri Lanka," International Review of Management and Marketing, Econjournals, vol. 9(1), pages 44-51.
• Asep Rokhyadi Permana Saputra & Tulus Haryono & Wisnu Untoro, 2019. "Green Products Strategy Impact Of Generic Porter Strategy On Company’s Performance," International Review of Management and Marketing, Econjournals, vol. 9(1), pages 52-61.
• Fitrizal Fitrizal & Nandan Limakrisna, 2019. "Customer Value Determination and its Implications in Customer Loyalty Hotels," International Review of Management and Marketing, Econjournals, vol. 9(2), pages 18-25.
• Mahmoud Yasin & Lucía Porcu & Francisco Liébana-Cabanillas, 2019. "Determinants of Intention to Forward Online Company-generated Content via Facebook," International Review of Management and Marketing, Econjournals, vol. 9(3), pages 148-157.
• Hala M.Y. Diebes & Raed A.M. Iriqat, 2019. "Social Media as a Strategic Marketing Communication Tool in Palestinian Mobile Telecom Companies - Business to Customers Relationship Perspective," International Review of Management and Marketing, Econjournals, vol. 9(3), pages 31-40.
• Muhartini Salim & Lizar Alfansi & Effed Darta & Sularsih Anggarawati & Armelly Amin, 2019. "Indonesian Millenials Online Shopping Behavior," International Review of Management and Marketing, Econjournals, vol. 9(3), pages 41-48.
• Ahmed Suhail Ajina, 2019. "The Role of Social Media Engagement in Influencing Customer Loyalty in Saudi Banking Industry," International Review of Management and Marketing, Econjournals, vol. 9(3), pages 87-92.
• Hajar Makry & Houcine Berbou & Badia Oulhadj, 2019. "Political Marketing in Morocco: From Theories to Stereotypes, Definition and Comparison," International Review of Management and Marketing, Econjournals, vol. 9(4), pages 80-86.
• Fred A. Yamoah, 2019. "Fairtrade UK in Retrospect: From the Niche Genesis to the Revelatory Mainstreaming Marketing Strategy Era (Late 1950s - Late 2000s)," International Review of Management and Marketing, Econjournals, vol. 9(4), pages 110-120.
• Mohannad A.M. Abu Daqar & Ahmad K. A. Smoudy, 2019. "The Role of Artificial Intelligence on Enhancing Customer Experience," International Review of Management and Marketing, Econjournals, vol. 9(4), pages 22-31.
• Mohannad A. M. Abu Daqar & Ahmad K. A. Smoudy, 2019. "The Impact of Consumer Buying Behavior on Customer Relationship Management in the Banking Sector," International Review of Management and Marketing, Econjournals, vol. 9(4), pages 39-46.
• Susylo Asmalyah & Nandan Limakrisna, 2019. "Satisfaction P4GN Program of Narcotics National Agency and its Implication of Trust Students in DKI Jakarta," International Review of Management and Marketing, Econjournals, vol. 9(5), pages 66-73.
• Sabrina O. Sihombing, 2019. "Analysis of the Relationship Between Image, Social Media, and Attitude to Predict Intention to Choose: An Empirical Investigation of Presidential Election in Indonesia," International Review of Management and Marketing, Econjournals, vol. 9(5), pages 9-16.
• Freddy Marilahimbilu Mgiba, 2019. "Social Network Theory, Sigma Six, and Customer Experience Management: Common Elements that Aid Positive Sales-marketing Interface: A Review of the Literature," International Review of Management and Marketing, Econjournals, vol. 9(5), pages 165-172.
• Amged Saleh Shkeer & Zainudin Awang, 2019. "Exploring the Items for Measuring the Marketing Information System Construct: An Exploratory Factor Analysis," International Review of Management and Marketing, Econjournals, vol. 9(6), pages 87-97.
• Ufuk Cebeci & Oguzhan Ince & Hulya Turkcan, 2019. "Understanding the Intention to Use Netflix: An Extended Technology Acceptance Model Approach," International Review of Management and Marketing, Econjournals, vol. 9(6), pages 152-157.
• Hiroyasu Furukawa & Koki Matsumura & Susumu Harada, 2019. "Effect of Consumption Values on Consumer Satisfaction and Brand Commitment: Investigating Functional, Emotional, Social, and Epistemic Values in the Running Shoes Market," International Review of Management and Marketing, Econjournals, vol. 9(6), pages 158-168.
• Henny Risnawati & Hendi Eka Sumarga & Sugeng Purwanto, 2019. "The Effect of Service Quality Prices and Location of Companies to Customer Satisfaction Implications on Customer Loyalty," International Review of Management and Marketing, Econjournals, vol. 9(6), pages 38-43.
• Lestari, Diyan, 2019. "Measuring e-commerce adoption behaviour among gen-Z in Jakarta, Indonesia," Economic Analysis and Policy, Elsevier, vol. 64(C), pages 103-115.
• Ke, T. Tony & Villas-Boas, J. Miguel, 2019. "Optimal learning before choice," Journal of Economic Theory, Elsevier, vol. 180(C), pages 383-437.
• Sogn-Grundvåg, Geir & Asche, Frank & Zhang, Dengjun & Young, James A., 2019. "Eco-labels and product longevity: The case of whitefish in UK grocery retailing," Food Policy, Elsevier, vol. 88(C).
• Reynolds-McIlnay, Ryann & Morrin, Maureen, 2019. "Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation," Journal of Retailing, Elsevier, vol. 95(4), pages 128-142.
• Torres Matovelle, Pablo & Molina Molina, Gina, 2019. "Evaluation of crowding and tourist satisfaction in the practice of humpback whale - watching, the case of Puerto López - Ecuador," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020. "Not all price endings are created equal: Price points and asymmetric price rigidity," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics.
  • Avichai Snir & Daniel Levy & Alex Gotler & Haipeng (Allan) Chen, 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Paper series 69_12, Rimini Centre for Economic Analysis.
  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not All Price Endings are Created Equal: Price Points and Asymmetric Price Rigidity," Emory Economics 1901, Department of Economics, Emory University (Atlanta).
  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," Working Papers 001-19 JEL Codes: E31, L1, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Daniel Levy, 2019. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Papers 2019-01, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," Working Paper series 19-02, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," MPRA Paper 42252, University Library of Munich, Germany.
  • Avichai Snir & Daniel Levy & Alex Gotler & Haipeng (Allen) Chen, 2012. "Not All Price Endings are Created Equal: Price Points and Asymmetric Price Rigidity," Emory Economics 1206, Department of Economics, Emory University (Atlanta).
  • Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," MPRA Paper 91360, University Library of Munich, Germany.
  • Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2014. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," EconStor Preprints 104540, ZBW - Leibniz Information Centre for Economics.
• Paulo Duarte Silveira, 2019. "The Relevance of Shopper Marketing Touchpoints: An Empirical Study on Wine Choice in Restaurants," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 35-48.
• Sri Isfantin Puji Lestari & Retnoning Ambarwati & Titien Agustina & Endang Muryani & Andriani Andriani & Muhammad Alfani, 2019. "The Effect of Customer’s Orientation of Service Employee on Customer’s Satisfaction of Health Services," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 270-278.
• Dimas Maulana & Sudarso Kaderi Wiryono & Mustika Sufiati Purwanegara, 2019. "Investigating Consumer Preference in Banking Services: A Conjoint Analysis Study," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(3), pages 187-197.
• A. Maron & M. Maron, 2019. "Determination the Different Categories of Buyers Based on the Jaynes’ Information Principle," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 336-342.
• Sri Wahyuni & Imam Ghozali, 2019. "The Impact of Brand Image and Service Quality on Consumer Loyalty in the Banking Sector," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 395-402.
• Terenina I.V. & Ovanesyan N.M. & Khan R.S. & Fedosenko А.А., 2019. "Marketing Activity in the Context of the Digital Economy," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 1), pages 16-25.
• Ivanchenko O.V. & Mirgorodskaya O.N. & Baraulya E.V. & Putilina T.I., 2019. "Marketing Relations and Communication Infrastructure Development in the Banking Sector Based on Big Data Mining," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 2), pages 176-184.
• Zhuk М.А. & Kalieva О.M., 2019. "Target Group Segmentation in the Virtual Space as a Tool for Defining the Concept of a Territory Brand," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 2), pages 234-241.
• Baturina O.E. & Erokhina T.B. & Fedko V.P. & Shaginyan S.G., 2019. "Development of the University Image Positioning Methods in the Context of its Marketing Strategy," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 2), pages 309-316.
• Tomas Sadilek, 2019. "Perception of Food Quality by Consumers: Literature Review," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 52-62.
• Rizal Edy Halim, 2019. "Warning Label Placement: The Difference Effect of Social Risk and Health Risk Consequences," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 282-297.
• Sri Widyastuti & Muhammad Said & Safitri Siswono & Dian Andi Firmansyah, 2019. "Customer Trust through Green Corporate Image, Green Marketing Strategy, and Social Responsibility: A Case Study," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 83-99.
• S. Terason & P. Pattanayanon & C. Lin, 2019. "The Impact of Materialistic Values on Thai Consumers’ Brand Engagement in Self-Concept for Luxury Products," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 119-131.
• Maia Diakonidze, 2019. "Development of Tourism Services and Employment Perspectives: A Case Study," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 132-148.
• Hartoyo & Fermico Karambut & Rita Nurmalina & Mukhamad Najib, 2019. "The Intention in Online Submission of Micro Credit," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 186-200.
• Paulo Duarte Silveira & Paulo Bogas, 2019. "The Influence of Brand Effect on Slogan‘s Memorability," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 88-100.
• Umbas KRISNANTO & Riska NOVIANTI, 2019. "Examining the Relationships between Service Quality, Corporate Image, Customer Satisfaction, and Customer Loyalty for an Indonesian Bank," Expert Journal of Business and Management, Sprint Investify, vol. 7(1), pages 31-35.
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2019. "Asian Competitors:Marketing for Competitiveness in the Age of Digital Consumers," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11135, June.
• Catherine Prentice, 2019. "Emotional Intelligence and Marketing," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11363, June.
• Svend Hollensen & Marc Oliver Opresnik, 2019. "Marketing:A Relationship Perspective," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number y0020, June.
• Svend Hollensen & Marc Oliver Opresnik, 2019. "Fundamentals of Relationship Marketing," World Scientific Book Chapters, in: MARKETING A Relationship Perspective, chapter 1, pages 1-42, World Scientific Publishing Co. Pte. Ltd..
• Svend Hollensen & Marc Oliver Opresnik, 2019. "Situational Analysis in the Marketing Planning Process," World Scientific Book Chapters, in: MARKETING A Relationship Perspective, chapter 2, pages 43-138, World Scientific Publishing Co. Pte. Ltd..
• Svend Hollensen & Marc Oliver Opresnik, 2019. "Strategy Formulation in the Marketing Planning Process," World Scientific Book Chapters, in: MARKETING A Relationship Perspective, chapter 3, pages 139-202, World Scientific Publishing Co. Pte. Ltd..
• Svend Hollensen & Marc Oliver Opresnik, 2019. "Marketing Mix in the Marketing Planning Process," World Scientific Book Chapters, in: MARKETING A Relationship Perspective, chapter 4, pages 203-382, World Scientific Publishing Co. Pte. Ltd..
• Svend Hollensen & Marc Oliver Opresnik, 2019. "Implementation and Controlling in the Marketing Planning Process," World Scientific Book Chapters, in: MARKETING A Relationship Perspective, chapter 5, pages 383-477, World Scientific Publishing Co. Pte. Ltd..
• Catherine Prentice, 2019. "Emotional Intelligence And Marketing," World Scientific Book Chapters, in: EMOTIONAL INTELLIGENCE AND MARKETING, chapter 1, pages 1-12, World Scientific Publishing Co. Pte. Ltd..
• Catherine Prentice, 2019. "The Power Of Employee Influence," World Scientific Book Chapters, in: EMOTIONAL INTELLIGENCE AND MARKETING, chapter 2, pages 13-31, World Scientific Publishing Co. Pte. Ltd..
• Catherine Prentice, 2019. "Service Encounter," World Scientific Book Chapters, in: EMOTIONAL INTELLIGENCE AND MARKETING, chapter 3, pages 33-45, World Scientific Publishing Co. Pte. Ltd..
• Catherine Prentice, 2019. "Emotional Intelligence," World Scientific Book Chapters, in: EMOTIONAL INTELLIGENCE AND MARKETING, chapter 4, pages 47-84, World Scientific Publishing Co. Pte. Ltd..
• Catherine Prentice, 2019. "Emotional Intelligence And Internal Marketing," World Scientific Book Chapters, in: EMOTIONAL INTELLIGENCE AND MARKETING, chapter 5, pages 85-111, World Scientific Publishing Co. Pte. Ltd..
• Catherine Prentice, 2019. "Emotional Intelligence And Dramaturgical Marketing," World Scientific Book Chapters, in: EMOTIONAL INTELLIGENCE AND MARKETING, chapter 6, pages 113-131, World Scientific Publishing Co. Pte. Ltd..
• Catherine Prentice, 2019. "Emotional Intelligence And Relational Encounter Marketing," World Scientific Book Chapters, in: EMOTIONAL INTELLIGENCE AND MARKETING, chapter 7, pages 133-163, World Scientific Publishing Co. Pte. Ltd..
• Catherine Prentice, 2019. "Emotional Intelligence And External Marketing," World Scientific Book Chapters, in: EMOTIONAL INTELLIGENCE AND MARKETING, chapter 8, pages 165-184, World Scientific Publishing Co. Pte. Ltd..
• Catherine Prentice, 2019. "Emotional Intelligence And Impersonal Encounter Marketing," World Scientific Book Chapters, in: EMOTIONAL INTELLIGENCE AND MARKETING, chapter 9, pages 185-212, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Product-Centric Perspective: Connectivity In Product Development," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 1, pages 3-31, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Customer-Centric Perspective: Connecting With Digital Consumers," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 2, pages 33-74, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Human-Centric Perspective: Doing Good By Doing Well In The Connected World," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 3, pages 75-97, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Marketing 4.0: Moving From Traditional To Digital," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 4, pages 99-123, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Marketing Strategies For Value Exploration," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 5, pages 127-148, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Marketing Tactics For Value Engagement," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 6, pages 149-174, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Marketing Values For Excellent Execution," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 7, pages 175-210, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Asia’S Local Champions," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 8, pages 213-237, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Asia’S Regional Players: Asia Vision, Local Action," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 9, pages 239-274, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Asia’S Multinational Companies: Global Value, Regional Strategy, Local Tactic," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 10, pages 275-306, World Scientific Publishing Co. Pte. Ltd..
• Petra Leonora Cvitanović, 2019. "Navigating new marketing technologies, channels and metrics," EFZG Working Papers Series 1902, Faculty of Economics and Business, University of Zagreb.
• Petra Leonora Cvitanović, 2019. "Unaprjeđenje strategije konkurentskog pozicioniranja poduzeća primjenom marketinške revizije," EFZG Working Papers Series 1904, Faculty of Economics and Business, University of Zagreb.
• Ružica Brečić & Anđela Morović, 2019. "Analiza stavova roditelja o zdravoj hrani i prehrani djece," EFZG Working Papers Series 1906, Faculty of Economics and Business, University of Zagreb.
• Meštrović, Ines Sosa & Knežević, Blaženka & Falat, Martina, 2019. "What Influences Decision Making in Online Purchasing of Books in Generation X and Y?," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019, pages 367-375, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Rodek, Nóra & Marton, Zsuzsanna & Ernszt, Ildikó & Birkner, Zoltán, 2019. "Are the Hungarians on the Right Track Toward Sustainable Consumption?," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019, pages 433-440, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Marton, Zsuzsanna & Ernszt, Ildikó & Rodek, Nora & Máhr, Tivadar, 2019. "Change in Responsible Consumer Behaviour Through Generations?," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019, pages 467-475, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Lamberz, Julia & Litfin, Thorsten & Teckert, Özlem & Meeh-Bunse, Gunther, 2019. "How Does the Attitude to Sustainable Food Influence the Perception of Customers at the Point of Sale? - an Eye-Tracking Study," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019, pages 476-483, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Marcikic Horvat, Aleksandra & Pejanović, Radovan & Ćirić, Zoran & Ćirić, Bojana & Sedlak, Otilija & Grubić-Nešić, Leposava, 2019. "The Development of the Employer Brand in the Labour Market," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019, pages 484-492, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Grubor, Aleksandar & Leković, Ksenija & Tomić, Slavica, 2019. "Tourists’ Recommendations: WOM Becomes Digital," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019, pages 493-501, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Chatzigeorgiou, Chryssoula & Christou, Evangelos & Simeli, Ioanna, 2019. "Confidence and loyalty for agrotourism brands: The Lesvos paradigm," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics, pages 151-166.
• Snir, Avichai & Levy, Daniel, 2021. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 94469, University Library of Munich, Germany.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Preprints 198044, ZBW - Leibniz Information Centre for Economics.
  • Avichai Snir & Daniel Levy, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Paper series 19-14, Rimini Centre for Economic Analysis.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Papers 2019-06, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low,Think Again," Working Papers 006-19 JEL Codes: M30, M3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 96614, University Library of Munich, Germany.
• Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," MPRA Paper 95654, University Library of Munich, Germany.
  • Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," EconStor Preprints 201843, ZBW - Leibniz Information Centre for Economics.
  • Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," MPRA Paper 95596, University Library of Munich, Germany.
  • Daniel Levy & Sourav Ray & Li Wang & Mark Bergen, 2019. "Pricing Better," Working Papers 008-19 JEL Codes: M31, E3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Daniel Levy & Mark Bergen, 2019. "Pricing Better," Working Papers 2019-07, Bar-Ilan University, Department of Economics.
  • Sourav Ray & Li Wang & Daniel Levy & Mark Bergen, 2019. "Pricing Better," Working Paper series 19-16, Rimini Centre for Economic Analysis.
• Brützel, Christoph & Schulke, Arne, 2019. "A look at Airline Management as Event Management: About the challenging task of trying to run a profitable Airline," IUBH Discussion Papers - Transport & Logistik 1/2019, IUBH University of Applied Sciences.
• Eckhardt, Ralph & Schulke, Arne, 2019. "Had it with meetings? In aviation, more gets done with four Team Facilitations," IUBH Discussion Papers - Transport & Logistik 3/2019e, IUBH University of Applied Sciences.
• Jana Kovaľová & Zuzana Birknerová & Miroslav Frankovský & Eva Benková, 2019. "Differences In Assessing Sellers' Behaviour By The Customers Of Baby Boom, X, Y And Z Generations," CBU International Conference Proceedings, ISE Research Institute, vol. 7(0), pages 173-179, September.
• Dominika Moravcikova & Anna Krizanova, 2019. "The Effectiveness Of Facebook Promoting The Brands Of Slovak Wellness Hotels Based On The Dea Methodology," CBU International Conference Proceedings, ISE Research Institute, vol. 7(0), pages 221-227, September.
• Miray Çelik & Volkan Öngel, 2019. "The Effect of Sponsorship Activities and Consumer-Oriented Activities on Growth Performance," American Journal of Economics and Business Administration, Science Publications, vol. 11(1), pages 47-60, October.
• Khadija Maqsood & Iqbal Javed, 2019. "Impulse Buying, Consumer’s Satisfaction and Brand Loyalty," Journal of Economic Impact, Journal of Economic Impact, vol. 1(2), pages 40-47.
• Ruben Durante & Paolo Pinotti & Andrea Tesei, 2019. "The Political Legacy of Entertainment TV," American Economic Review, American Economic Association, vol. 109(7), pages 2497-2530, July.
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• George Cristian Nistor, 2019. "An Extended Technology Acceptance Model For Marketing Strategies In Social Media," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 23, pages 127-136, June.
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• Esteban Pelayo Villarejo & Antoni Pastor Juste & Jakub Kruszelnicki, 2019. "Segmentation Techniques For Innovation Support Services," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 24, pages 207-237, December.
• Cătălin Mihail Barbu & Anca Floriana Păunescu & Oprea Valentin Busu, 2019. "Promoting Social Innovation Using Marketing And Communication Tools," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(47), pages 42-52, December.
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• Ioanna Dimitrakaki, 2019. "The Tourist Marketing And Analysis Of Tourist Satisfaction," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 54-63, November.
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• Chuenjit Changchenkit, 2019. "Customer Satisfaction towards Service Quality of Energy Complex Conference Rooms in Thailand," Proceedings of International Academic Conferences 8710675, International Institute of Social and Economic Sciences.
• Divesh Kumar, 2019. "Modelling the enablers of sustainable value co-creation at tourist destinations," Proceedings of International Academic Conferences 9010824, International Institute of Social and Economic Sciences.
• Nugzar Todua, 2019. "Attitude of Georgian Consumers to Healthy Nutrition," Proceedings of International Academic Conferences 9111297, International Institute of Social and Economic Sciences.
• Edwin Theron, 2019. "Dual commitment: Evidence from an emerging country perspective," Proceedings of International Academic Conferences 9410923, International Institute of Social and Economic Sciences.
• Ekaterine Maglakelidze & Eka Gegeshidze & Maia Veshaguri & Natia Kamushadze, 2019. "Empowering Residential Customers to Benefit from Net Metering in the Power Market of Georgia," Proceedings of International Academic Conferences 9412082, International Institute of Social and Economic Sciences.
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• Andreas Zehetner & Daniela Zehetner, 2019. "Recruitment marketing: Do we understand what Generation Z expects from its future employers?," Proceedings of International Academic Conferences 9812299, International Institute of Social and Economic Sciences.
• Chris Pentz & Markus Filter, 2019. "?From Generation Y to Generation Wine? A Best-Worst scaling study of wine attribute importance," Proceedings of International Academic Conferences 9911552, International Institute of Social and Economic Sciences.
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• Riané Dalziel, 2019. "Influence of celebrities and salespeople on female Generation Y students? attitudes towards beauty products," Proceedings of International Academic Conferences 9912337, International Institute of Social and Economic Sciences.
• Costa Synodinos & Kirty-Lee Sharp, 2019. "Are Generation Y students brand loyal to their university? A case of attitude, commitment and trust on student brand loyalty," Proceedings of International Academic Conferences 9912358, International Institute of Social and Economic Sciences.
• Costa Synodinos, 2019. "Environmental purchase behaviour concerns of African Generation Y students in South Africa," Proceedings of International Academic Conferences 9912363, International Institute of Social and Economic Sciences.
• Zöhre Akyol & Mehmet Tokatl?, 2019. "How Banned Brands Come To Light: A Content Analysis on Stealth Marketing Cases From Turkey," Proceedings of Business and Management Conferences 8511442, International Institute of Social and Economic Sciences.
• Charitha Harshani Perera & Rajkishore Nayak & Long Thang Van Nguyen, 2019. "Role of social word-of-mouth on emotional brand attachment and brand choice intention: A study on private educational institutes in Vietnam," Proceedings of Business and Management Conferences 8611115, International Institute of Social and Economic Sciences.
• Valentina Kalygina & Anna Chernysheva, 2019. "Glocalization Strategy Of The International Companies In The Russian Fmcg Market Under The Import Substitution Policy," Proceedings of Business and Management Conferences 8612010, International Institute of Social and Economic Sciences.
• Adriana Csikósová & Katarína ?ulková & Mária Jano?ková, 2019. "Consumer behaviour in the tourism market typology," Proceedings of Business and Management Conferences 8612324, International Institute of Social and Economic Sciences.
• Edwin Theron, 2019. "When Service Recovery Goes Wrong ? The Harmful Effect On Trust," Proceedings of Business and Management Conferences 9411116, International Institute of Social and Economic Sciences.
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• Gulcin Ipek Emeksiz, 2019. "The Possible Risks of Using Facebook in Corporate Communication," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 7(2), pages 30-42, November.
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• Gulcin Ipek Emeksiz, 2019. "The Factors Which Lead Brands To Use Social Media In External Corporate Communication," International Journal of Social Sciences, International Institute of Social and Economic Sciences, vol. 8(2), pages 75-87, September.
• Neviana Krasteva, 2019. "Co Creation Of Value As A Trend In Contemporary Marketing," Yearbook of St Kliment Ohridski University of Sofia, Faculty of Economics and Business Administration, St Kliment Ohridski University of Sofia, Faculty of Economics and Business Administration, vol. 17(9), pages 149-168, June.
• Luiza Emanuela Bucur & Natalia Manea & Dumitru Goldbach, 2019. "Opinions and Perceptions of Bank Managers on the Quality of Provision of Internet Banking Services," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 8(3), pages 53-59, September.
• Keith Head & Thierry Mayer, 2019. "Brands in Motion: How Frictions Shape Multinational Production," American Economic Review, American Economic Association, vol. 109(9), pages 3073-3124, September.
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• Myriam Ertz & Fabien Durif & Manon Arcand, 2019. "A conceptual perspective on collaborative consumption," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 27-41, June.
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• Nadiia Lysytsia & Maryna Martynenko & Tamara Prytychenko & Oleksandra Gron & Maryna Us, 2019. "Prospects for innovations in marketing of economic educational services in Ukraine," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 6(4), pages 1771-1783, June.
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• Durana Pavol & Kliestikova Jana & Kovacova Maria, 2019. "The Quality of Brand Products: Expected Attributes vs. Perceived Reality," Economics and Culture, Sciendo, vol. 16(1), pages 98-107, June.
• Mitrović Dijana Medenica & Simović Olivera & Raičević Milica, 2019. "Personalized Marketing in the Function of the Tourist Destination Improvement," Economics, Sciendo, vol. 7(1), pages 127-137, June.
• Gillpatrick Tom, 2019. "The Digital Transformation of Marketing: Impact on Marketing Practice & Markets," Economics, Sciendo, vol. 7(2), pages 139-156, December.
• Król Karol, 2019. "Marketing Potential of Websites of Rural Tourism Facilities in Poland," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, vol. 12(2), pages 158-172, June.
• Gralak Katarzyna, 2019. "Support for the Development of Tourism from European Funds in the Eastern Poland Region in the Years 2014-2020," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, vol. 12(3), pages 265-274, September.
• Łaszkiewicz Anna, 2019. "Cooperation Between Organizations and Consumers – Motivating and Rewarding in the Process of Co-Creation," Folia Oeconomica Stetinensia, Sciendo, vol. 19(2), pages 68-80, December.
• Halkin Andrii & Bliumska-Danko Kseniia & Smihunova Olena & Dudnyk Elena & Balandina Iryna, 2019. "Investigation Influence of Store Type on Emotional State of Consumer in the Urban Purchase," Foundations of Management, Sciendo, vol. 11(1), pages 7-22, March.
• Ningrum Nonik K. & Ayem Sri, 2019. "The congruency between self and brand," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 10(1), pages 139-147, April.
• Hutami Lusia Tria Hatmanti & Kurniawan Ignatius Soni, 2019. "The Analysis of Marketing performance in Yogyakarta SMEs," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 10(3), pages 170-180, December.
• Yeo Amy Chu May & Ong Wei Seng & Kwek Choon Ling, 2019. "The antecedents influencing shoppers’ frequencies of visit and purchase intention in the shopping mall: A study on the pull factors," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 10(3), pages 53-74, December.
• Witek-Hajduk Marzanna K. & Grudecka Anna, 2019. "Country of origin from a management perspective of emerging market companies," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 55(3), pages 212-229, September.
• Wąsowicz-Zaborek Elżbieta, 2019. "Antecedents of loyalty intentions among young adult tourists: a survey," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 55(4), pages 331-345, December.
• Brzozowska-Woś Magdalena & Schivinski Bruno, 2019. "The Effect of Online Reviews on Consumer-Based Brand Equity: Case-Study of the Polish Restaurant Sector," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 27(3), pages 2-27, September.
• Eneizan Bilal Mohammad & Alsakarneh Asaad Ahmad abdelqader & AL-kharabsheh Kamel A. & AL-Abrrow Hadi & Alnoor Alhamzah, 2019. "An Investigation into the Relationship between Emotional Labor and Customer Satisfaction," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 27(4), pages 23-47, December.
• Alperytė Irena & Išoraitė Margarita, 2019. "Developing a City Brand," Journal of Intercultural Management, Sciendo, vol. 11(4), pages 1-27, December.
• Kaczorowska-Spychalska Dominika, 2019. "How chatbots influence marketing," Management, Sciendo, vol. 23(1), pages 251-270, June.
• Nikiel Sławomir, 2019. "New business models for Cultural and Creative Institutions," Management, Sciendo, vol. 23(2), pages 124-137, December.
• Hajdas Monika, 2019. "Cultural Codes and Brand Equity Relations – Exploratory Study and Research Implications," Management Sciences. Nauki o Zarządzaniu, Sciendo, vol. 24(1), pages 19-27, March.
• Savciuc Oxana & Timotin Alina, 2019. "The Integration of Behavioural Change Models in Social Marketing Programs in Public Health," Marketing – from Information to Decision Journal, Sciendo, vol. 2(1), pages 30-39, June.
• Shahriar Shamsul Huq Bin & Islam Mahbub Ul & Khan Md. Fayjullah & Arafat Sayed & Rahman Saifur, 2019. "A First-Mover Lost Market Opportunity: a Case Study," Marketing – from Information to Decision Journal, Sciendo, vol. 2(1), pages 40-49, June.
• Broeder Peter & Snijder Hessel, 2019. "Colour in Online Advertising: Going for Trust, Which Blue is a Must?," Marketing – from Information to Decision Journal, Sciendo, vol. 2(1), pages 5-15, June.
• Timotin Alina, 2019. "Instruments of Developing Social Marketing in Public Health," Marketing – from Information to Decision Journal, Sciendo, vol. 2(1), pages 50-60, June.
• Moldovan Răzvan A. & Ciornea Raluca, 2019. "The Effect of Online Unpaid Reviews made by Renowned Vloggers: the Case of Smartphones," Marketing – from Information to Decision Journal, Sciendo, vol. 2(2), pages 18-34, December.
• Scridon Mircea-Andrei, 2019. "Does Emotional Value Play a Role in the Relationship between Risk and Loyalty?," Marketing – from Information to Decision Journal, Sciendo, vol. 2(2), pages 35-42, December.
• Băcilă Mihai F. & Ciornea Raluca & Drule Alexandra M. & Cohut Andreea M., 2019. "Investigation of the Attitudes Towards Celebrities Endorsed Advertisements – Audience Groups Comparison," Marketing – from Information to Decision Journal, Sciendo, vol. 2(2), pages 5-17, December.
• Baruk Agnieszka Izabela, 2019. "Associations with the University as an Employer in the Years 2016–2019 — Young Potential Employees Perspective," Marketing of Scientific and Research Organizations, Sciendo, vol. 32(2), pages 131-151, June.
• Baruk Agnieszka Izabela & Goliszek Anna, 2019. "The Reasons of Lack of Polish Young Potential Employees’ Interest in Universities as Employers in the Context of Perception of People Working in These Organizations," Marketing of Scientific and Research Organizations, Sciendo, vol. 32(2), pages 207-229, June.
• Baruk Agnieszka Izabela, 2019. "Reasons of Polish young potential employees’ interest In a university as the employer vr perceiving its employees," Marketing of Scientific and Research Organizations, Sciendo, vol. 33(3), pages 27-51, September.
• Rocco Sanja & Selinšek Aleksandra, 2019. "The Structure of Design Orientation and its Relationship with Market Orientation," Naše gospodarstvo/Our economy, Sciendo, vol. 65(3), pages 50-62, September.
• Maček Anita & Ovin Rasto & Starc-Peceny Urška, 2019. "Smart Cities Marketing and Its Conceptual Grounds," Naše gospodarstvo/Our economy, Sciendo, vol. 65(4), pages 110-116, December.
• Jílková Petra & Králová Petra, 2019. "E-customer behaviour and cross border shopping development," Open Economics, De Gruyter, vol. 2(1), pages 109-123, January.
• Švecová Jana & Odehnalová Pavla, 2019. "The determinants of consumer behaviour of students from Brno when purchasing organic food," Review of Economic Perspectives, Sciendo, vol. 19(1), pages 49-64, March.
• Andrii Galkin & Popova Yuliia & Bodnaruk Oksana & Zaika Yuliia & Chuprina Elena & Denys Shapovalenko & Oleg Kolonataievskyi, 2019. "Attractiveness Modeling of Retail on Emotional Fatigue of Consumers," South East European Journal of Economics and Business, Sciendo, vol. 14(2), pages 106-116, December.
• Knošková Ľubica & Garasová Petra, 2019. "The Economic Impact of Consumer Purchases in Fast Fashion Stores," Studia Commercialia Bratislavensia, Sciendo, vol. 12(41), pages 58-70, June.
• Castanheira Bruna Monteiro & Costa E Silva Susana & Martins Carla Carvalho, 2019. "What Do Managers Think About the Success Potential of CRM Campaigns?," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 64(2), pages 33-52, August.
• Cantaragiu Ramona, 2019. "The Impact of Gender on Food Waste at the Consumer Level," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 29(4), pages 41-57, December.
• Alfred Stiassny & Agnes Somosi & Krisztina Kolos, 2019. "Enhancing customer retention in case of service elimination? An empirical investigation in telecommunications," Department of Economics Working Papers wuwp283, Vienna University of Economics and Business, Department of Economics.
• Išoraitė, Margarita, 2019. "The Importance of Education in Peace Marketing," MPRA Paper 91262, University Library of Munich, Germany.
• Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020. "Not all price endings are created equal: Price points and asymmetric price rigidity," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics.
  • Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020. "Not all price endings are created equal: Price points and asymmetric price rigidity," Journal of Monetary Economics, Elsevier, vol. 110(C), pages 33-49.
  • Avichai Snir & Daniel Levy & Alex Gotler & Haipeng (Allan) Chen, 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Paper series 69_12, Rimini Centre for Economic Analysis.
  • Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," MPRA Paper 91360, University Library of Munich, Germany.
  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," Working Papers 001-19 JEL Codes: E31, L1, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Daniel Levy, 2019. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Papers 2019-01, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," Working Paper series 19-02, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," MPRA Paper 42252, University Library of Munich, Germany.
  • Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2014. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," EconStor Preprints 104540, ZBW - Leibniz Information Centre for Economics.
• MITEWU KABAMBA, Alex, 2019. "Modeling and Analysis of Queuing Systems in Banks: (A Case Study of Banque Commerciale du Congo-BCDC/Mbujimayi)," MPRA Paper 92579, University Library of Munich, Germany.
• Hollenbeck, Brett & Moorthy, Sridhar & Proserpio, Davide, 2019. "Advertising strategy in the presence of reviews: An empirical analysis," MPRA Paper 92753, University Library of Munich, Germany.
• Niros, Meletios & Samanta, Irene & Pollalis, Yannis & Niros, Angelica, 2019. "Antecedents and Effects of App-user Satisfaction: Empirical Evidence from Greece," MPRA Paper 92772, University Library of Munich, Germany, revised 15 Feb 2019.
• Hollenbeck, Brett & Taylor, Wayne, 2019. "Leveraging Loyalty Programs Using Competitor Based Targeting," MPRA Paper 92900, University Library of Munich, Germany.
• Iqbal, Saira & Siddiqui, Dr. Danish Ahmed, 2019. "The impact of deceptive advertising on Customer loyalty: A case of Telecommunication industry in Karachi, Pakistan," MPRA Paper 93038, University Library of Munich, Germany, revised 07 Apr 2019.
• Li, Zhen & Yada, Katsutoshi & Zennyo, Yusuke, 2019. "Duration of Price Promotion and Retail Profit: An In-depth Study Based on Point-of-Sale Data," MPRA Paper 93047, University Library of Munich, Germany.
• Pirnar, Ige & Kurtural, Sinem & Tutuncuoglu, Melih, 2019. "Festivals and destination marketing: An application from Izmir City," MPRA Paper 93520, University Library of Munich, Germany.
• Mavragani, Eleni & Nikolaidou, Paraskevi & Theodoraki, Efi, 2019. "Traveler segmentation through Social Media for intercultural marketing purposes: The case of Halkidiki," MPRA Paper 93526, University Library of Munich, Germany.
• Chami, Maximilian & Kaminyoge, Gabriel, 2019. "Closed House of Wonders museum: Implications to the tourism of Zanzibar Stone Town, UNESCO World Heritage Site," MPRA Paper 93887, University Library of Munich, Germany.
• Chatzigeorgiou, Chryssoula & Christou, Evangelos & Simeli, Ioanna, 2019. "Confidence and loyalty for agrotourism brands: The Lesvos paradigm," MPRA Paper 93898, University Library of Munich, Germany.
• Aureli, Selena & Del Baldo, Mara, 2019. "The changing role of convention bureaus: An analysis of business models currently adopted by privately owned CBS," MPRA Paper 93996, University Library of Munich, Germany.
• Del Chiappa, Giacomo & Balboni, Bernardo, 2019. "Travellers’ choice of information sources and information channels for domestic trips," MPRA Paper 93998, University Library of Munich, Germany.
• Temperini, Valerio & Gregori, Gian Luca & Pizzichini, Lucia, 2019. "E-learning as a marketing tool for Tour Operators. The ‘Go Academy’ case study," MPRA Paper 94075, University Library of Munich, Germany.
• Daniel Levy & Andrew T. Young, 2019. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Papers 005-19 JEL Codes: A14, E1, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Levy, Daniel & Young, Andrew, 2019. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," MPRA Paper 94148, University Library of Munich, Germany.
  • Daniel Levy & Andrew T. Young, 2019. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Papers 2019-04, Bar-Ilan University, Department of Economics.
  • Levy, Daniel & Young, Andrew T., 2019. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," EconStor Preprints 197001, ZBW - Leibniz Information Centre for Economics.
  • Daniel Levy & Andrew T. Young, 2019. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Paper series 19-11, Rimini Centre for Economic Analysis.
• Mason, Michela Cesarina & Moretti, Andrea & Raggiotto, Francesco & Paggiaro, Adriano, 2019. "Conceptualizing triathlon sport event travelers’ behavior," MPRA Paper 94187, University Library of Munich, Germany.
• Snir, Avichai & Levy, Daniel, 2021. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 96614, University Library of Munich, Germany.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 94469, University Library of Munich, Germany.
  • Avichai Snir & Daniel Levy, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Paper series 19-14, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Preprints 198044, ZBW - Leibniz Information Centre for Economics.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Papers 2019-06, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low,Think Again," Working Papers 006-19 JEL Codes: M30, M3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
• Grin, Mariia, 2019. "Персонал В Ресторанном Бизнесе
  [The personnel in restaurant business]," MPRA Paper 94490, University Library of Munich, Germany.
• Musaeva, Nazilya, 2019. "Система Отбора Найма Персонала В Сфере Ресторанного Бизнеса
  [The selection system of recruitment in the field of restaurant business]," MPRA Paper 94493, University Library of Munich, Germany.
• Ogai, Yulia, 2019. "Мотивация Работников Промышленного Предприятия
  [Motivation of workers industrial enterprises]," MPRA Paper 94496, University Library of Munich, Germany.
• Meltserik, Sofia, 2019. "Особенности формирования резюме при отсутствия опыта работы Features of formation summary with no experience
  [Features of formation summary with no experience]," MPRA Paper 94509, University Library of Munich, Germany.
• Soomro, Yasir Ali, 2019. "Antecedents of brand loyalty in the fashion industry of Pakistan: Moderating effect of Individual-level collectivist values," MPRA Paper 95356, University Library of Munich, Germany.
• Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," MPRA Paper 95654, University Library of Munich, Germany.
  • Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," MPRA Paper 95596, University Library of Munich, Germany.
  • Daniel Levy & Sourav Ray & Li Wang & Mark Bergen, 2019. "Pricing Better," Working Papers 008-19 JEL Codes: M31, E3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," EconStor Preprints 201843, ZBW - Leibniz Information Centre for Economics.
  • Daniel Levy & Mark Bergen, 2019. "Pricing Better," Working Papers 2019-07, Bar-Ilan University, Department of Economics.
  • Sourav Ray & Li Wang & Daniel Levy & Mark Bergen, 2019. "Pricing Better," Working Paper series 19-16, Rimini Centre for Economic Analysis.
• Sourav Ray & Li Wang & Daniel Levy & Mark Bergen, 2019. "Pricing Better," Working Paper series 19-16, Rimini Centre for Economic Analysis.
  • Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," MPRA Paper 95654, University Library of Munich, Germany.
  • Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," MPRA Paper 95596, University Library of Munich, Germany.
  • Daniel Levy & Sourav Ray & Li Wang & Mark Bergen, 2019. "Pricing Better," Working Papers 008-19 JEL Codes: M31, E3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," EconStor Preprints 201843, ZBW - Leibniz Information Centre for Economics.
  • Daniel Levy & Mark Bergen, 2019. "Pricing Better," Working Papers 2019-07, Bar-Ilan University, Department of Economics.
• Daskalopoulou, Irene F., 2019. "Culture and authenticity: regulating shadow economy to foster market growth," MPRA Paper 95805, University Library of Munich, Germany.
• Snir, Avichai & Levy, Daniel, 2021. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 94469, University Library of Munich, Germany.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 96614, University Library of Munich, Germany.
  • Avichai Snir & Daniel Levy, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Paper series 19-14, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Preprints 198044, ZBW - Leibniz Information Centre for Economics.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Papers 2019-06, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low,Think Again," Working Papers 006-19 JEL Codes: M30, M3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
• Kadyrov, Timur & Ignatov, Dmitry I., 2019. "Attribution of Customers’ Actions Based on Machine Learning Approach," MPRA Paper 97312, University Library of Munich, Germany, revised 23 Sep 2019.
• anand, atul, 2019. "Ingredient mix with recommender systems," MPRA Paper 98215, University Library of Munich, Germany.
• Chatzigeorgiou, Chryssoula & Christou, Evangelos, 2019. "Social media in tourism marketing: Travellers’ attitudes and encounters," MPRA Paper 98793, University Library of Munich, Germany.
• Martina Korecká, 2019. "Labels Referring to Czech Origin," Acta Oeconomica Pragensia, University of Economics, Prague, vol. 2019(1), pages 32-49.
• Ondřej Machek & Martin Machek & Michele Stasa, 2019. "Financial performance of eponymous firms in the Czech Republic," Acta Oeconomica Pragensia, University of Economics, Prague, vol. 2019(2), pages 38-48.
• Jana Kliestikova & Pavol Durana & Maria Kovacova, 2019. "Naked Consumer's Mind Under Branded Dress: Case Study of Slovak Republic," Central European Business Review, University of Economics, Prague, vol. 2019(1), pages 15-32.
• Krystyna Jarek & Grzegorz Mazurek, 2019. "Marketing and Artificial Intelligence," Central European Business Review, University of Economics, Prague, vol. 2019(2), pages 46-55.
• Radka Bauerova, 2019. "Online Grocery Shopping Acceptance: The Impact on the Perception of New Technologies and Loyalty in Retailing," Central European Business Review, University of Economics, Prague, vol. 2019(3), pages 18-34.
• Pavel Jasek & Lenka Vrana & Lucie Sperkova & Zdenek Smutny & Marek Kobulsky, 2019. "Predictive Performance of Customer Lifetime Value Models in E-Commerce and the Use of Non-Financial Data," Prague Economic Papers, University of Economics, Prague, vol. 2019(6), pages 648-669.
• Amalia DUTU & Otilia OLTEANU, 2019. "The Profile Of Luxury Products Consumer: The Romanian Case," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 18(2), pages 48-59.
• Pleshcheva, Vlada & Klapper, Daniel & Dannewald, Till, 2019. "On Factors of Consumer Heterogeneity in (Mis)Valuation of Future Energy Costs: Evidence for the German Automobile Market," Rationality and Competition Discussion Paper Series 140, CRC TRR 190 Rationality and Competition.
• Pleshcheva, Vlada & Klapper, Daniel, 2019. "The Moderating Effect of Fuel Prices On the Market Value of Fuel Efficiency, Driving Intensity, and Co2 Emissions," Rationality and Competition Discussion Paper Series 141, CRC TRR 190 Rationality and Competition.
• Pleshcheva, Vlada, 2019. "Metric and Scale Effects in Consumer Preferences for Environmental Benefits," Rationality and Competition Discussion Paper Series 147, CRC TRR 190 Rationality and Competition.
• TANASE, George Cosmin, 2019. "The Concept of “Green Marketing”: Opportunities and Challenges," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(1), pages 32-37, March.
• PURCAREA, Theodor, 2019. "Retailers’ Current Topics in Discussion," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(1), pages 38-46, March.
• TANASE, George Cosmin, 2019. "Minimalism: A Marketing Approach of Creativity and Simplicity," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(2), pages 31-35, June.
• PURCAREA, Theodor, 2019. "Retailers’ Reinvention in Harmony with the Shopping Tendencies," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(2), pages 36-46, June.
• TANASE, George Cosmin, 2019. "The Influence of Digital Transformation on the Retailing Value Chain," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(3), pages 30-34, September.
• PURCAREA, Theodor, 2019. "Retailers’ Struggling to Adapt to the Changing Consumer," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(3), pages 35-47, September.
• TANASE, George Cosmin, 2019. "Online Product Localization: Challenges and Solutions in Global Online Marketplaces," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(4), pages 30-34, December.
• PURCAREA, Theodor, 2019. "New Technologies, Shopping Evolution, and the Next Retail Revolution," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(4), pages 35-45, December.
• Majid Esmaeilpour & Zahra Mohseni, 2019. "Effect of Customer Experiences on Consumer Purchase Intention," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 22(73), pages 19-38, September.
• Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020. "Not all price endings are created equal: Price points and asymmetric price rigidity," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics.
  • Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020. "Not all price endings are created equal: Price points and asymmetric price rigidity," Journal of Monetary Economics, Elsevier, vol. 110(C), pages 33-49.
  • Avichai Snir & Daniel Levy & Alex Gotler & Haipeng (Allan) Chen, 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Paper series 69_12, Rimini Centre for Economic Analysis.
  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," Working Paper series 19-02, Rimini Centre for Economic Analysis.
  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," Working Papers 001-19 JEL Codes: E31, L1, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Daniel Levy, 2019. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Papers 2019-01, Bar-Ilan University, Department of Economics.
  • Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," MPRA Paper 42252, University Library of Munich, Germany.
  • Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," MPRA Paper 91360, University Library of Munich, Germany.
  • Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2014. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," EconStor Preprints 104540, ZBW - Leibniz Information Centre for Economics.
• Snir, Avichai & Levy, Daniel, 2021. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 94469, University Library of Munich, Germany.
  • Avichai Snir & Daniel Levy, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Paper series 19-14, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Preprints 198044, ZBW - Leibniz Information Centre for Economics.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Papers 2019-06, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low,Think Again," Working Papers 006-19 JEL Codes: M30, M3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 96614, University Library of Munich, Germany.
• Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," MPRA Paper 95654, University Library of Munich, Germany.
  • Sourav Ray & Li Wang & Daniel Levy & Mark Bergen, 2019. "Pricing Better," Working Paper series 19-16, Rimini Centre for Economic Analysis.
  • Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," MPRA Paper 95596, University Library of Munich, Germany.
  • Daniel Levy & Sourav Ray & Li Wang & Mark Bergen, 2019. "Pricing Better," Working Papers 008-19 JEL Codes: M31, E3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," EconStor Preprints 201843, ZBW - Leibniz Information Centre for Economics.
  • Daniel Levy & Mark Bergen, 2019. "Pricing Better," Working Papers 2019-07, Bar-Ilan University, Department of Economics.
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• Kiygi Calli, Meltem & Kilic, Semih, 2019. "Determination of Packaging Design Factors Affecting Product Preferences by Part-Worth Conjoint Analysis: A Study on Organic Soap Products," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(1), pages 259-276, January.
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• Dursun, Inci & Tumer Kabadayi, Ebru & Ceylan, Kutalmis Emre & Gokmen Koksal, Cansu, 2019. "Russian Consumers’ Responses to Turkish Products: Exploring the Roles of Country Image, Consumer Ethnocentrism, and Animosity," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(2), pages 499-515, April.
• Coskun, Taha & Marangoz, Mehmet, 2019. "Development of the Hedonic and Utilitarian Consumption Behavior Scale: Reliability and Validity Study," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(2), pages 517-539, April.
• Sozer, Edin Guclu, 2019. "The Effect of Message Valence on e-WoM Spread: A Moderated Mediation Analysis," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(2), pages 541-555, April.
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• Rojas-Lamorena, Álvaro & Alcántara-Pilar, Juan & Sánchez-Duarte, Iván & Rodríguez-López, Mª Eugenia, 2019. "The effect of spectators’ cultural values and their involvement on the attitude towards the contents of the television series," Journal of Spatial and Organizational Dynamics, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 7(1), pages 53-66.
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• EDU Tudor & NEGRICEA Iliuta Costel & HAYDAM Norbert & AVRAM Emanuela, 2019. "Measuring the intention to return to a foreign tourism destination in the cases of two age layers of Generation Y - a logistic regression-centred approach. Evidence from Romania and South Africa," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 01, March.
• Yakup AKGÃœL & Hadi RUBACI, 2019. "Digital Customer Engagement Dimensions In Digital Transformation And A Framework Suggestion For Retail Banking," JOURNAL OF LIFE ECONOMICS, Rating Academy, vol. 6(3), pages 239-248, July.
• Mualla AKÇADAÄž & Tuba AHISKALI BOZKURT, 2019. "Determination Of The Reasons For Prefence Of Fast Food Products: An Application On Students Of Sivas Republic University," JOURNAL OF LIFE ECONOMICS, Rating Academy, vol. 6(4), pages 449-462, October.
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• Sumitro Banerjee & Alex P. Thevaranjan, 2019. "Targeting and salesforce compensation: When sales spill over to unprofitable customers," Quantitative Marketing and Economics (QME), Springer, vol. 17(1), pages 81-104, March.
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• Mirela Catalina Turkes, 2019. "The Evolution of Fertility over the Life Course. A Comparative Study between Romania and Turkey," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(1), pages 95-105, March.
• Constantinescu Liliana Aurora & Mihai Carmina Elena, 2019. "Binary Logistic Regression Analysis: The Indicators Underlying the Granting of a High Value Personal Loan," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(2), pages 193-200, June.
• Bunga Aditi & Hafizah & Iskandar Muda, 2019. "The Effect of Services, Price Discount and Brand Equity on Consumer Purchase Decisions in Go-Jek a Technology Startup Transport," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(2), pages 21-31, June.
• Mirela Catalina Turkes, 2019. "The Impact of Media Consumption on Students. A Transversal Study on the Influence of TV Effects on Education Students of Bucharest," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(2), pages 84-93, June.
• Oladipo Gbemi Olaore & O.L. Kuye, 2019. "Re-Branding: Implication, Benefits and Effects on Buying Decision Using Selected FMCG in Lagos State, Nigeria," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(3), pages 12-19, September.
• Daniel Adrian Andronescu & Andrei Buiga, 2019. "Marketing and Neurosciences - A Future Winning Tandem," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(4), pages 132-138, December.
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• Illescas-Manzano, María & Sánchez Pérez, M. & Martinez-Puertas, Sergio, 2019. "Why pricing hotel can have differences according to the country in which it is found?/¿POR QUÉ LOS PRECIOS DE LOS HOTELES PUEDEN TENER DIFERENCIAS SEGÚN EL PAÍS EN EL QUE SE ENCUENTREN?," Estudios de Economia Aplicada, Estudios de Economia Aplicada, vol. 37, pages 122-137, Enero.
• Adedayo A. Adepoju & Ogundunmade, Tayo P., 2019. "DYNAMIC LINEAR REGRESSION BY BAYESIAN AND BOOTSTRAPPING TECHNIQUES/Regresión lineal dinámica por técnicas bayesianas y bootstrapping," Estudios de Economia Aplicada, Estudios de Economia Aplicada, vol. 37, pages 166-181, Mayo.
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• Boris V. Musatov, 2019. "Planning Costs On Marketing And Evaluation Of Their Results In Russian Companies," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, March.
• Roman Sidorchuk, 2019. "Geographic Information Systems In The Marketing Of Business Structures," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, March.
• Natalia A. Pashkus, 2019. "Breakthrough Positioning Of Secondary Vocational Education Institutions In The Era Of Globalization," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, October.
• Ksenia V. Brezgina & Ekaterina A. Antineskul & Alena V. Popova, 2019. "Features Of Marketing Of Relations With Clients Of Automobile Dealers," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, October.
• Igor V. Semenov, 2019. "The Experience Of Teaching On The Student Team Consulting Process In The Institute Of Marketing At The State University Of Management (Sum)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Boris Tokarev, 2019. "Marketing Of Innovative Startup Stages," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Svetlana P. Azarova, 2019. "Use Of Decomposition Evaluation Of Financial Product By Levels Of Multiatributive Model," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Sergey N. Andreev, 2019. "Probable Transformations Of Practice Of Marketing Activities In Russia," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Alexei Meshkov, 2019. "Objective And Subjective Approach Of Formation Of A Measure Of Quality Of Service Of Passengers Of Public Transport," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Maisa E. Seifullaeva, 2019. "Features Of The Promotion Of Umbrella Brands In Russia And Abroad," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Venera A. Kaderova, 2019. "Promotion Of Culture-Bias Products Value Via Digital Marketing Tools," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• N.V. Kalenskaya, 2019. "Prospective Directions Of Marketing Activities: Results Of The Survey Of Senior Executives," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• Natalia Kireeva, 2019. "Promotion On Social Networks: From Testing A Hypothesis To Stable Sales (Case Study Of Online School €Œdesigner Of Academic Career†)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• Georgy M. Mishulin & Alexander V. Gubin, 2019. "The Approach To The Establishment Of Modern Criteria For Assessing The Client Orientation Of The Bank," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• Zhanna Musatova, 2019. "Consumer Behavior Trends’ Influence On The Development And Regulation Of The Healthy Food Market," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• Anton Osipov & Irina I.Skorobogatykh, 2019. "Complex Value Proposition (Kcp), Formed Taking Into Account The Cross-Cultural Experience Of The Purchaser In The Theory And Practice Of Marketing On The Residential Real Estate Market," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• Alina Pashina, 2019. "Microsoments In Mobile Marketing: Prospects For The Development Of Russian Tourism," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• Olga Popova, 2019. "Ðœðžðžð¡ As An Educational Organization Digital Marketing Tool," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• Nataliya Puzina & Katunina Natalya, 2019. "Market Of Services As Object Of Marketing Research (On The Example Of Market Of Services Of Freezing And Refrigerating Warehouses Of Omsk City)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• Tatyana V. Sidorovskaya & Olga A.Volovik, 2019. "Research Of Consumer Preferences Of Youth In The Regional Tourism," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• Sergey V. Mkhitaryan & Roman R. Sidorchuk & Timur A. Tultaev, 2019. "Evaluation Of The Attitude Of Moscow Drivers Of Personal Car To The Basic Values," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• I. M. Sinyaeva, 2019. "Digital Marketing Model As An Element Of Collaboration For Innovation Promotion," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
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• Galina S. Timokhina, 2019. "At The Intersection Of Behavioral Economics And Marketing: Research Of Behavior Of Consumers Of Private Banking Services," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• Renat K. Yunisov & Anna Tsvetkova, 2019. "The Role Of Branding Of A Medical Institution In The Context Of Digitalization Of Healthcare," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• Tatiana Beregovskaya & Svetlana Grishaeva, 2019. "Analysis Of Tendencies Of Consumer Behavior Development," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• Galina A. Voloshina & Polina A. Voloshina & Irina I. Skorobogatykh, 2019. "Formation Of Preferences Of Consumers Of Children'S Toys Oin The Russian Market: Evolution And Trends," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• Maria Gulyaeva, 2019. "Territorial Marketing In The System Of Strategic Management Of The Region (On The Example Of Kostroma Region)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• Vladimir S. Zhechev & Denitsa P. Zhecheva, 2019. "Ethical Branding €“ Corporate Commitment Or Compliance With Contemporary Trends," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• Savica Dimitrieska & Elizabeta Stamevska & Aleksandra Stankovska, 2019. "Inclusive Marketing – Reality Or Make Up," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 16(2), pages 112-119.
• Katamadze Davit & Abuselidze George & Katamadze Guliko & Slobodianyk Anna, 2019. "Bank Marketing Problems And Some Aspects Of Their Management," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 16(2), pages 120-130.
• Jason Chan & Shu He & Dandan Qiao & Andrew B. Whinston, 2019. "Shedding Light on the Dark: The Impact of Legal Enforcement on Darknet Transactions," Working Papers 19-08, NET Institute.
• Vladimir Pavlov & Ron Berman, 2019. "Price Manipulation in Peer-to-Peer Markets and the Sharing Economy," Working Papers 19-10, NET Institute.
• Wei Chen & Karen Xie & Jianwei Liu & Yong Liu, 2019. "How Incumbents Beat Disruptors? Evidence from Hotels’ Responses to Home-sharing Rivals," Working Papers 19-11, NET Institute.
• Rosa-Branca Esteves & Qihong Liu & Jie Shuai, 2019. "Behavior-Based Price Discrimination with Non-Uniform Distribution of Consumer Preferences," NIPE Working Papers 18/2019, NIPE - Universidade do Minho.
• Bekkerman, Anton & Brester, Gary W., 2019. "Don't Judge a Wine by Its Closure: Price Premiums for Corks in the U.S. Wine Market," Journal of Wine Economics, Cambridge University Press, vol. 14(1), pages 3-25, February.
• Goldstein, Robin S., 2019. "Half-Blind Tasting: A Deception-Free Method for Sizing Placebo and Nocebo Responses to Price and Packaging Attributes," Journal of Wine Economics, Cambridge University Press, vol. 14(3), pages 321-331, August.
• Guofang Huang & K. Sudhir, 2019. "The Causal Effect of Service Satisfaction on Customer Loyalty," Cowles Foundation Discussion Papers 2177, Cowles Foundation for Research in Economics, Yale University.
• Minkyung Kim & K. Sudhir & Kosuke Uetake, 2019. "A Structural Model of a Multitasking Salesforce: Multidimensional Incentives and Plan Design," Cowles Foundation Discussion Papers 2199, Cowles Foundation for Research in Economics, Yale University.
• Marina Tuneva & Dejan Andonov, 2019. "Public Relations and Their Importance in the Growth of Civil Society Organizations in Macedonia," Journal of Innovative Business and Management, DOBA Faculty, vol. 11(1).
• Milica Slijepčević & Nevenka Popović Šević & Ivana Radojević, 2019. "Limiting Aspects of Neuromarketing Research," Journal of Innovative Business and Management, DOBA Faculty, vol. 11(1).
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• Riyanto Efendi & Setyabudi Indartono & Sukidjo Sukidjo, 2019. "The Mediation of Economic Literacy on the Effect of Self Control on Impulsive Buying Behaviour Moderated by Peers," International Journal of Economics and Financial Issues, Econjournals, vol. 9(3), pages 98-104.
• Irina A. Firsova & Dinara G. Vasbieva & Nikolay N. Kosarenko & Maria A. Khvatova & Lev R. Klebanov, 2019. "Energy Consumption Forecasting for Power Supply Companies," International Journal of Energy Economics and Policy, Econjournals, vol. 9(1), pages 1-6.
• Gulnara M. Kvon & Alexey I. Prokopyev & Victor A. Shestak & Anna A. Larionova & Evgeniya V. Shikh, 2019. "Features of Cost Advantages from Implementation of Energy-Saving Projects," International Journal of Energy Economics and Policy, Econjournals, vol. 9(3), pages 53-58.
• Irina A. Firsova & Dinara G. Vasbieva & Aleksandr V. Litvinov & Oxana E. Chernova & Irina V. Telezhko, 2019. "Trends in the Development of the Global Energy Market," International Journal of Energy Economics and Policy, Econjournals, vol. 9(3), pages 59-65.
• Chouaib DAKOUAN & Redouane BENABDELOUAHED & Hajar ANABIR, 2019. "Inbound Marketing vs. Outbound Marketing: Independent or Complementary Strategies," Expert Journal of Marketing, Sprint Investify, vol. 7(1), pages 1-6.
• Syafruddin CHAN & Cut APRILIA & Zaida Rizqi ZAINUL, 2019. "Indonesian Marine Tourism: Developing a Favorable Tourism Destination to Attract International Sailing Boats," Expert Journal of Marketing, Sprint Investify, vol. 7(1), pages 14-19.
• Anak Agung Ngurah Gede SADIARTHA & Ni Luh DARMIYANTI, 2019. "The Role of Corporate Image in Mediating the Effect of Service Quality on Buying Decision for a Retail Outlet in Bali," Expert Journal of Marketing, Sprint Investify, vol. 7(1), pages 20-30.
• Syafruddin CHAN & Mirza TABRANI & Fauziah Aida FITRI, 2019. "Maintaining the Quality of Tuna of Aceh for the Japanese Export Market," Expert Journal of Marketing, Sprint Investify, vol. 7(1), pages 31-41.
• Nikolaos TZIORAS, 2019. "Policies and Proposals of Primary Importance for a Sustainable Tourism Development and a Competitive Greek Tourist Product," Expert Journal of Marketing, Sprint Investify, vol. 7(1), pages 7-13.
• Guoan ZHU & Xue GAO, 2019. "The Digital Sales Transformation Featured by Precise Retail Marketing Strategy," Expert Journal of Marketing, Sprint Investify, vol. 7(1), pages 72-76.
• Abdullatif I. R. ALHUDAITHY, 2019. "The Impact of Supermarkets’ Mobile Application on Saudi Customer’s Behavior during the Buying Decision Process," Expert Journal of Marketing, Sprint Investify, vol. 7(1), pages 77-91.
• Nasser KHALUFI & Khairul Anuar Mohammad SHAH & Qaisar IQBAL, 2019. "Effectiveness of Mobile Marketing on the Customer’s Experience in Kingdom of Saudi Arabia: A Social Media Perspective," Expert Journal of Marketing, Sprint Investify, vol. 7(2), pages 100-111.
• Ezzohra BELKADI, 2019. "The Adoption of Residents of The City Brand: A Case Study of Casablanca City," Expert Journal of Marketing, Sprint Investify, vol. 7(2), pages 112-119.
• Ana Paola YANES-MOLINA & Rosalina JAIME-MEULY & Gabriela ANDRADE-BUSTAMANTE & Tania Irasema LUCERO-FLORES & Francisco Eleazar MARTÃ NEZ-RUÃ Z, 2019. "Microgreens - An Alternative of Horticultural Production and Market," Expert Journal of Marketing, Sprint Investify, vol. 7(2), pages 120-136.
• Bogdan AVRAM, 2019. "Airlines Customer Segmentation in the Hyper-Competition Era," Expert Journal of Marketing, Sprint Investify, vol. 7(2), pages 137-143.
• Simona VINEREAN & Alin OPREANA, 2019. "Social Media Marketing Efforts of Luxury Brands on Instagram," Expert Journal of Marketing, Sprint Investify, vol. 7(2), pages 144-152.
• Aulia RACHMANA PUTRA & Said MUSNADI & Syafruddin CHAN, 2019. "Analysis of Behavioral Intention to Use a Community-based Information System in the City of Banda Aceh, Indonesia," Expert Journal of Marketing, Sprint Investify, vol. 7(2), pages 93-99.
• Gioacchino Pappalardo & Giuseppe Di Vita & Giovanni La Via & Severino Romano & Antonella Vastola & Mario Cozzi & Mario D’Amico, 2019. "Exploring gender differences in the Italian traditional pizza consumption," ECONOMIA AGRO-ALIMENTARE, FrancoAngeli Editore, vol. 21(1), pages 11-28.
• Jirí Zelený & Kristína Bednárová, 2019. "Reverse Osmosis Water-Based Beverages as a Product Innovation in Gastronomic Facilities: Expert Panelists’ Sensory Evaluation and Generation Y Consumers’ Attitudes," ECONOMIA AGRO-ALIMENTARE, FrancoAngeli Editore, vol. 21(1), pages 49-72.
• Kaisa Silja Sofia Sandell, 2019. "Olfactory cues and consumers’ purchase behavior in food products: A category management approach," ECONOMIA AGRO-ALIMENTARE, FrancoAngeli Editore, vol. 21(1), pages 73-100.
• Francesco Casadei, 2019. "Per una storia degli studi di marketing in Italia: note e appunti tra editoria e università," ECONOMIA AGRO-ALIMENTARE, FrancoAngeli Editore, vol. 21(2), pages 539-557.
• Edward S. Knotek, 2010. "The roles of price points and menu costs in price rigidity," Research Working Paper RWP 10-18, Federal Reserve Bank of Kansas City, revised 2010.
  • Edward S. Knotek, 2019. "The Roles of Price Points and Menu Costs in Price Rigidity," Working Papers 192300, Federal Reserve Bank of Cleveland, revised 12 Nov 2019.
  • Edward Knotek II, 2016. "The Roles of Price Points and Menu Costs in Price Rigidity," 2016 Meeting Papers 1563, Society for Economic Dynamics.
• Arina-Ioana MOGA, 2019. "Television news channels positioning strategies," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 32-38.
• Diana COMAN, 2019. "Branding Elements in the Romanian Orthodox Church," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 5-15.
• Arifine, Ghizlane & Felix, Reto & Furrer, Olivier, 2019. "Multi-Brand Loyalty in Consumer Markets: A Qualitatively-Driven Mixed Methods Approach," FSES Working Papers 501, Faculty of Economics and Social Sciences, University of Freiburg/Fribourg Switzerland.
• Yeshika Alversia, 2019. "Identifying Aspects toward EWOM Credibility and Source of Trustworthiness," GATR Journals gjbssr542, Global Academy of Training and Research (GATR) Enterprise.
• Megawati Simanjuntak, 2019. "Halal Food Purchase Behavior of Students from Three School Levels Using Theory of Planned Behavior Approach," GATR Journals gjbssr545, Global Academy of Training and Research (GATR) Enterprise.
• Gede Ginaya, 2019. "Mixed-Strategies of Marketing in BBTF: Seller Persuasion Towards Prospective Buyers," GATR Journals jmmr203, Global Academy of Training and Research (GATR) Enterprise.
• Pei-Chu, Hung, 2019. "Understanding What Drives Consumers to Use Gourmet Apps: Applying a Relationship Quality Perspective," GATR Journals jmmr210, Global Academy of Training and Research (GATR) Enterprise.
• Setyani Dwi Lestari, 2019. "The Effect of Product, Service, and Customer Satisfaction on Word-of-Mouth Behavior," GATR Journals jmmr221, Global Academy of Training and Research (GATR) Enterprise.
• Yosef Budi Susanto, 2019. "The Impact of Market Orientation and Dynamic Marketing Capability on the Marketing Performance of 'Make-To- Order' SMEs," GATR Journals jmmr222, Global Academy of Training and Research (GATR) Enterprise.
• Firda Nosita, 2019. "The Influence of User Generated Content and Purchase Intention on Beauty Products," GATR Journals jmmr223, Global Academy of Training and Research (GATR) Enterprise.
• Vonny Susanti, 2019. "How to Manage Customer Satisfaction through Brand Association and Perceived Value Strategy," GATR Journals jmmr224, Global Academy of Training and Research (GATR) Enterprise.
• Yeshika Alversia, 2019. "The Influence of Online Review on Consumers' Purchase Intention," GATR Journals jmmr225, Global Academy of Training and Research (GATR) Enterprise.
• Milomir Vojvodic, 2019. "The Role of Customer-Centric, Cross-Functional Integration in Data Governance," GATR Journals jmmr229, Global Academy of Training and Research (GATR) Enterprise.
• Yassine El Bouchikhi, 2019. "Encouraging appropriation: immersion as a strategy to enhance the online video, watching experience appraisal," Post-Print hal-02290879, HAL.
• Nedjma Bernoussi & Lucie Sirieix, 2019. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire : une approche exploratoire, par la valeur perçue et l’authenticité perçue : cas de l’huile d’oliv," Post-Print hal-02299679, HAL.
  • Bernoussi, N. & Sirieix, L., 2020. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire. Une approche exploratoire, par la valeur perçue et l’authenticité perçue. Cas de l’huile d’olive ," Working Papers MOISA 202001, UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro - Montpellier, France.
  • Nedjma Bernoussi & Lucie Sirieix, 2020. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire : une approche exploratoire, par la valeur perçue et l’authenticité perçue : cas de l’huile d’oliv," Working Papers hal-02493533, HAL.
  • Bernoussi, Nedjma & Sirieix, Lucie, 2020. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire. Une approche exploratoire, par la valeur perçue et l’authenticité perçue. Cas de l’huile d’olive ," Working Papers MOISA 301227, Institut National de la recherché Agronomique (INRA), UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro, Montpellier, France.
• Sandra Soče Kraljević & Kristian Božić, 2019. "Research Of Consumer Preferences In Choosing Chain Stores," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 70(3), pages 477-495.
• Ariana Nefat & Dragan Benazić, 2019. "The Student Perceptions, Concern And Knowledge With Regard To Climate Changes In Croatia," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 70(5), pages 723-742.
• Daunfeldt, Sven-Olov & Moradi, Jasmine & Rudholm, Niklas & Öberg, Christina, 2019. "Effects of employees’ opportunities to influence in-store music on sales: Evidence from a field experiment," HFI Working Papers 4, Institute of Retail Economics (Handelns Forskningsinstitut).
• Daunfeldt, Sven-Olov & Poppius, Hampus & Rudholm, Niklas, 2019. "Distraction and consumer behavior: Evidence from a natural field experiment," HFI Working Papers 7, Institute of Retail Economics (Handelns Forskningsinstitut).
• Ilya Musabirov & Denis Bulygin & Ekaterina Marchenko, 2019. "Personal Brands Of Esports Athletes: An Exploration Of Evaluation Mechanisms," HSE Working papers WP BRP 90/SOC/2019, National Research University Higher School of Economics.
• BAGLIONE, Stephen L. & TUCCI, Louis A. & STANTON, John L., 2019. "Organic Food: Identifying Actionable Segments," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(1), pages 10-27, March.
• PURCAREA, Ioan Matei, 2019. "Digital Customers, Digital Marketers, and Keeping up with Trends in Today’s Digital World," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(1), pages 28-37, March.
• PURCAREA, Theodor, 2019. "Modern Marketing, CX, CRM, Customer Trust and Identity," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(1), pages 42-55, March.
• PURCAREA, Ioan Matei, 2019. "Digital Marketing Trends Transforming Marketing. Digital Marketing to Patients," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(2), pages 14-21, June.
• PURCAREA, Theodor, 2019. "The future of marketing. Enabling personalization and focusing on the content experience at scale," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(2), pages 26-37, June.
• PURCAREA, Ioan Matei, 2019. "Marketers’ Reskilling within the Digital Transformation, a Today’s Essential Task for Approaching New Digital Roles," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(3), pages 11-22, September.
• PURCAREA, Theodor, 2019. "Marketing’s Re-innovation in Terms of Will and Skill," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(3), pages 28-43, September.
• PURCAREA, Ioan Matei, 2019. "The Ongoing Digital Revolution, Mobile Transformation, MarTech Applications, and Retraining," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(4), pages 12-21, December.
• PURCAREA, Theodor, 2019. "Aligning Marketing and Sales within the Evolving CMO Responsibilities: Ensuring Greater CX, Customer Success, and Value," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(4), pages 28-38, December.
• Mary Beth McCabe & Mary Beth McCabe, 2019. "Mobile Marketing Strategies For Educational Programs," Business Education and Accreditation, The Institute for Business and Finance Research, vol. 11(1), pages 111-121.
• Brad Sago, 2019. "Integrating Extended Experiential Group Learning Projects Into Undergraduate Marketing Classes: Observations, Processes And Lessons Learned," Business Education and Accreditation, The Institute for Business and Finance Research, vol. 11(1), pages 81-87.
• Elodie Deprince & Angy Geerts, 2019. "Evidence On Expectations Of Luxury Vs Nonluxury Consumers On Facebook Luxury Brand Pages," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 13(2), pages 81-94.
• Johannes M. Gerlach & Julia K. T. Lutz, 2019. "Evidence On Usage Behavior And Future Adoption Intention Of Fintechs And Digital Finance Solutions," The International Journal of Business and Finance Research, The Institute for Business and Finance Research, vol. 13(2), pages 83-105.
• Pedro Pablo Dorantes Torres & Mayanyn Larrañaga Moreno & Maria Teresa Ortega Flores, 2019. "Service Quality In Company Providing Educational Services: A Case Study Calidad En El Servicio De Empresa Que Ofrece Servicios Educativos: Caso De Estudio," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 7(3), pages 73-85.
• Mario Antonio Burguete Garcia & Enrique Dario Romero y Cejudo & Ramon Sebastian Acle Mena & Maria Luisa Valverde Sierra, 2019. "Impulse Of Strategic Planning In Marketing Processes Of The Manufacturing Industry Of Puebla, Mexico El Impulso De La Planeacion Estrategica En El Proceso De Marketing De La Industria Manufacturera De," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 12(1), pages 1-19.
• Enrique Dario Romero y Cejudo & Mario Antonio Burguete Garcia & Ramon Sebastian Acle Mena, 2019. "Marketing Processes And Quality Attributes Of Products And Services From The Manufacturing Industry Of Puebla, Mexico El Proceso De Marketing En La Mejora De Los Atributos De Calidad De Los Productos ," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 12(2), pages 23-40.
• Juana Maria Saucedo Soto & Juan Bernardo Amezcua Nunez & Alicia de la Pena de Leon & Judith Esmeralda Zuniga Martinez, 2019. "Virtual Gym, An Innovative Solution Los Gimnasios Virtuales, Una Opcion Innovadora," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 12(2), pages 79-85.
• Athanasios GOUNAS & Margarita ZAROGIANNI & Ourania GOUNA, 2019. "Political Marketing and Social Media in Greece of 2019," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 5(1), November.
• Konstantinos MYLONIDIS & Costas ASSIMAKOPOULOS, 2019. "Investigating Motives and Reasons for Choosing Airbnb Accommodations by Greek Consumers," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 5(1), pages 148-154, November.
• Costas ASSIMAKOPOULOS & Eugenia PAPAIOANNOY & Christos SARMANIOTIS & Maria PAVLIDOU & Paschalina CHARIZANI & Angeliki TZELEPI, 2019. "Service Quality Parameters of Greek Dynamic Pricing Platforms," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 5(1), pages 17-22, November.
• Anca UNGUREANU & Raluca CRETOIU & Ana Maria MIHALI & Raluca ZORZOLIU & Adrian UNGUREANU & Silvia RASCU-PISTOL, 2019. "The Role of Marketing in Managing Modern Organizations," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 5(1), pages 214-219, November.
• Styliani XANTHAKOU & Ioannis ANTONIADIS, 2019. "Consumers' Classification based on theirs behavior in the Social Media Platforms of Fashion Companies," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 5(1), pages 228-235, November.
• Ioannis ANTONIADIS & Stamatis KONTSAS & Konstantinos SPINTHIROPOULOS, 2019. "Blockchain and Brand Loyalty Programs: A Short Review of Applications and Challenges," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 5(1), pages 8-16, November.
• Elfira Maya Adiba, 2019. "Consumer Purchasing Behavior Of Halal Cosmetics: A Study On Generations X And Y," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, vol. 5(1), pages 1-24, February.
• Abrista Devi & Irman Firmansyah, 2019. "Developing Halal Travel And Halal Tourism To Promote Economic Growth: A Confirmatory Analysis," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, vol. 5(1), pages 1-22, February.
• Fitranty Adirestuty, 2019. "Customer-Perceived Value In Creating Customer Satisfaction And Revisit Intention In Sharia Hotels," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, vol. 5(2), pages 1-20.
• Braun, Robert, 2019. "Artificial Intelligence: Socio-Political Challenges of Delegating Human Decision-Making to Machines," IHS Working Paper Series 6, Institute for Advanced Studies.
• Tamgid Ahmed Chowdhury & Shahneela Naheed, 2019. "Factors Affecting Political Marketing in Rural and Urban Bangladesh: A Multi-Dimensional Approach," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 18(1), pages 97-119, June.

2018

• Yesita Windi WUISAN & Fulgentius Danardana MURWANI & SUHARTO S.M., 2018. "Export Competitiveness of Minahasa Cultural House Production in North Sulawesi," Expert Journal of Marketing, Sprint Investify, vol. 6(1), pages 1-6.
• Mihaela ȘTIR, 2018. "Product Quality Evaluation in Physical Stores versus Online Stores," Expert Journal of Marketing, Sprint Investify, vol. 6(1), pages 7-13.
• Abdullah Mohammed ALHIDARI & Omar H. Alkadhi, 2018. "Keep Them In: How to Drive Dental Consumers’ Loyalty in the Modern Era?," Expert Journal of Marketing, Sprint Investify, vol. 6(2), pages 106-114.
• Kurnia ASNI & NASIR & Mukhlis YUNUS & NURDASILA, 2018. "Service Quality of Internet Banking from an Indonesian Perspective," Expert Journal of Marketing, Sprint Investify, vol. 6(2), pages 45-51.
• HERYANTO & Evo RAMADHONI, 2018. "Marketing Strategy for Rahn Products and Transactions at an Indonesian Bank," Expert Journal of Marketing, Sprint Investify, vol. 6(2), pages 52-64.
• Nikolaos TZIORAS, 2018. "The Role of Environmental Management in Tourism Marketing Development as a Means of Destination Promotion," Expert Journal of Marketing, Sprint Investify, vol. 6(2), pages 65-73.
• Nikolaos TZIORAS, 2018. "The Internet as an Important Tool in the Tourism Industry and its Use in Customer Service," Expert Journal of Marketing, Sprint Investify, vol. 6(2), pages 74-80.
• Brian BARNARD, 2018. "Benefit as a Medium for Value Creation and Innovation," Expert Journal of Marketing, Sprint Investify, vol. 6(2), pages 81-94.
• RADIMAN & Ade GUNAWAN & Sri Fitri WAHYUNI & JUFRIZEN, 2018. "The Effect of Marketing Mix, Service Quality, Islamic Values and Institutional Image on Students’ Satisfaction and Loyalty," Expert Journal of Marketing, Sprint Investify, vol. 6(2), pages 95-105.
• Sergio Rivaroli & Martin K. Hingley & Roberta Spadoni, 2018. "The motivation behind drinking craft beer in Italian brew pubs: a case study," ECONOMIA AGRO-ALIMENTARE, FrancoAngeli Editore, vol. 20(3), pages 425-443.
• Fabio Iraldo, 2018. "Green Marketing: How can a Product’s Environmental Footprint be effectively communicated to consumers? A case study with Carlsberg beer," ECONOMICS AND POLICY OF ENERGY AND THE ENVIRONMENT, FrancoAngeli Editore, vol. 0(2), pages 167-186.
• Jasrial, 2018. "Earnings Management, Effective Tax Rate (Etr) And Book-Tax Gap (Btg)," GATR Journals afr155, Global Academy of Training and Research (GATR) Enterprise.
• Siti Haslina Md Harizan, 2018. "Motivations and Communication Effectiveness of Solar Energy Adoption among Malaysian Household Consumers," GATR Journals gjbssr513, Global Academy of Training and Research (GATR) Enterprise.
• Vita Briliana, 2018. "The Effect of Emotional Branding on Word-Of-Mouth: Evidence from Indonesia," GATR Journals gjbssr521, Global Academy of Training and Research (GATR) Enterprise.
• Nanik Hariyana, 2018. "The Effect of Advertising Strategies for the Sale of Message Soap on the Decision Purchase in East Java," GATR Journals jmmr174, Global Academy of Training and Research (GATR) Enterprise.
• Evi Thelia Sari, 2018. "Gender-based Susceptibility to Interpersonal Influences in Buying Fashion Products in Surabaya, Indonesia," GATR Journals jmmr180, Global Academy of Training and Research (GATR) Enterprise.
• Firend Al. R., 2018. "Marketing Strategies of Services and Purchasing Incentives in Asia," GATR Journals jmmr187, Global Academy of Training and Research (GATR) Enterprise.
• Muhartini Salim, 2018. "Store Brand Familiarity as a Moderating Variable on the Effect of Personal Involvement on Store Brand Buying Intention," GATR Journals jmmr189, Global Academy of Training and Research (GATR) Enterprise.
• Divya Keerthika, 2018. "A Multiple Measure of Organizational Performances and its Effect on Distinctive Marketing Competencies: An Empirical Study of India and the Maldives," GATR Journals jmmr190, Global Academy of Training and Research (GATR) Enterprise.
• Jackaria Nazneen Carrim, 2018. "The Mediating Role of Actual Self-Congruity on the Relationship between Religion and Store Loyalty: A Case of Mauritius," GATR Journals jmmr196, Global Academy of Training and Research (GATR) Enterprise.
• Dr. K. M. Ashifa, 2018. "Behavior Analysis Matrix for Women Soap Opera Viewers: A Structural Analysis," GATR Journals jmmr200, Global Academy of Training and Research (GATR) Enterprise.
• Mirela Mihić & Ivan-Damir Anić & Ivana Kursan Milaković, 2018. "Time Spent Shopping And Consumer Clothing Purchasing Behaviour," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 69(2), pages 89-105.
• Nikša Alfirević & Jurica Pavičić & Ljiljana Najev Čačija, 2018. "Internal Marketing Orientation Model For Evaluation And Improvement Of School Board Activities In The Republic Of Croatia: Initial Empirical Verification," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 69(5), pages 475-511.
• KILNER, Andrew, 2018. "Excessive offer of services & production/import of goods," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(1), pages 08-10, March.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2018. "Digital Marketers and the Challenge of Optimizing Omni channel CX," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(1), pages 11-17, March.
• PURCAREA, Theodor, 2018. "Developing Marketing Capabilities by Mapping Customer Journey and Employer Journey, Considering the Blurring of Boundaries between Marketing, Technology and Management," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(1), pages 22-44, March.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2018. "Digital Marketers challenged to create excellence in accordance with the expectations of digitally savvy customers," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(2), pages 07-15, June.
• PURCAREA, Theodor, 2018. "CMOs’ strategic empowerment by effectively managing customer feedback," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(2), pages 17-25, June.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2018. "Digital marketers challenged to drive results within the connected world," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(3), pages 08-13, September.
• PURCAREA, Theodor, 2018. "New Challenges for CMOs while Embarking on the Growth Journey," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(3), pages 16-25, September.
• PURCAREA, Ioan Matei, 2018. "Digital marketers are going beyond the traditional DX metrics," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(4), pages 11-18, December.
• PURCAREA, Theodor, 2018. "An increase of marketers’ focus on insight and action, adequately approaching the marketing stack," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(4), pages 23-32, December.
• Vicky KATSONI & Panagiota DIONYSOPOULOU, 2018. "Visual Communication And Icts For The Application Of Value Co-Creation Strategies In Hotels' Websites In Athens, Greece," Regional Science Inquiry, Hellenic Association of Regional Scientists, vol. 0(1), pages 77-89, June.
• Manuel CUADRADO-GARCIA & Nela FILIMON & Juan D. MONTORO-PONS, 2018. "Picturing Spanish Filmgoers: Motives, Barriers And Film Theatres," Regional Science Inquiry, Hellenic Association of Regional Scientists, vol. 0(2), pages 45-60, July.
• Lucian TANASĂ & Ioan-Sebastian BRUMĂ & Sebastian DOBOŞ, 2018. "An Assessment Of The Development Potential Of Short Food Supply Chains In The Iaşi County," Agricultural Economics and Rural Development, Institute of Agricultural Economics, vol. 15(1), pages 125-141.
• Mary Beth McCabe & Richard Weaver, 2018. "Marketing Effectiveness Of Educational Services On Websites," Business Education and Accreditation, The Institute for Business and Finance Research, vol. 10(1), pages 49-58.
• Rana Sabra, 2018. "Institutional Factors Influencing Lebanese Students’ Decision-Making Process In Choosing A Business School," Business Education and Accreditation, The Institute for Business and Finance Research, vol. 10(1), pages 73-88.
• Hsiang-Ming Lee & Tsai Chen & Ya-Hui Hsu & Yu-Chi Wu, 2018. "Effect Of Complementary Product Fit And Brand Awareness On Brand Attitude After M&As: Word Of Mouth As A Moderator," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 12(1), pages 51-67.
• Mary Beth McCabe & Richard Weaver, 2018. "Social Media Marketing Strategies For Educational Programs," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 12(2), pages 53-62.
• Isabel Morteo, 2018. "Influencers As Enhancers Of The Value Cocreation Experience," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 12(2), pages 91-100.
• Lorena Mariano Gutierrez & Hector Hugo Perez Villarreal & Judith Cavazos Arroyo & Maria del Rocío Gpe. Morales Salgado, 2018. "An Examination Of Second Life Users Of Hispanic Speech Through A Values And Lifestyle Psychographic Study, Acercamiento A Los Usuarios De Second Life De Habla Hispana A Traves De Un Estudio Psicografi," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 6(1), pages 67-75.
• Emperatriz Londono Aldana & Maria Eugenia Navas Rios, 2018. "Ara Stores Impact On Retail Markets: Evidence From Cartagena, Colombia Tiendas Ara Impacto En El Mercado Del Retail: Caso Cartagena De Indias, Colombia," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 6(7), pages 1-13.
• Elizabeth Adriana Santamaria Mendoza & Elias Eduardo Gutierrez Alva, 2018. "Marketing To Incentivize Sales Of A Small Trading Company In Almoloya De Juarez Mexico Marketing Para Incentivar Las Ventas De Una Pequena Empresa Comercializadora En Almoloya De Juarez, Mexico," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 6(7), pages 53-65.
• Omar Ernesto Teran Varela & Enrique Espinosa Ayala & Ofelia Marquez Molina & Pedro Abel Hernandez Garcia & Edgar Isaac, Ruiz Gonzalez & Mariana Vergara Burgos & Mara Patricia Lara Sanchez, 2018. "Inbound Marketing As A Competitive Strategy For Retail Trade Of Msmes In The Municipality Of Juchitepec, State Of Mexico Inbound Marketing Como Estrategia Competitiva Para El Comercio Detallista De La," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 6(7), pages 87-97.
• Alicia De la Pena De Leon & Juan Bernardo Amezcua Nunez & Juana Maria Saucedo Soto & Alicia Hernandez Bonilla & Mara Patricia Sauceda Prado, 2018. "Altruistic And Participative Profiles Of Mexican Millennials In Difficult Times Altruista Y Participativo: Perfil Del Millennial Mexicano En Tiempos Dificiles," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 11(2), pages 1-12.
• Mario Antonio Burguete Garcia & Ramon Sebastian Acle Mena & Yazmin Hernandez Chavez & Gerardo Hernandez Chavez, 2018. "Causality Between Strategic Administration And Customer`S Service In The Garment Industry In Puebla, Mexico La Causalidad Entre La Administracion Estrategica Y El Servicio Al Cliente En La Industria D," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 11(2), pages 25-39.
• Mario Antonio Burguete Garcia & Enrique Dario Romero y Cejudo & Ramon Sebastian Acle Mena & Norma Angelica Santiesteban Lopez, 2018. "The Innovation And Its Influence On Customer Service In The Garment Industry Of Puebla, Mexico La Innovacion Y Su Influencia En El Servicio Al Cliente En La Industria Del Vestido De Puebla, Mexico," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 11(4), pages 21-37.
• Beriz Civic, 2018. "Development Level of Brand Management at Banks in Bosnia and Herzegovina," International Business Research, Canadian Center of Science and Education, vol. 11(1), pages 66-73, January.
• Amado, Alexandra & Cortez, Paulo & Rita, Paulo & Moro, Sérgio, 2018. "Research Trends On Big Data In Marketing: A Text Mining And Topic Modeling Based Literature Analysis," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 24(1), pages 1-7.
• Lafuente-Ruiz-de-Sabando, Amaia & Zorrilla, Pilar & Forcada, Javier, 2018. "A Review Of Higher Education Image And Reputation Literature: Knowledge Gaps And A Research Agenda," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 24(1), pages 8-16.
• Nicolas Alarcón, Carolina & Urrutia Sepúlveda, Angélica & Valenzuela-Fernández, Leslier & Gil-Lafuente, Jaime, 2018. "Systematic Mapping On Social Media And Its Relation To Business," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 24(2), pages 104-113.
• Viginia Câmpeanu, 2018. "Fabulous Growth Of Wine Imports In China. Eu - The Main Supplier," Euroinfo, Institute for World Economy, Romanian Academy, vol. 2(5), pages 51-58, May.
• Laddawan Lekmat & Christopher Selvarajah & Chandana Hewege, 2018. "Relationship between Market Orientation, Entrepreneurial Orientation, and Firm Performance in Thai SMEs: The Mediating Role of Marketing Capabilities," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 17(3), pages 213-237, December.
• Catalina Martínez & Sarah Parlane, 2018. "On the Firms’ Decision to Hire Academic Scientists," Working Papers 201801, School of Economics, University College Dublin.
  • Catalina Martínez & Sarah Parlane, 2018. "On the firms’ decision to hire academic scientists," Working Papers 1801, Instituto de Políticas y Bienes Públicos (IPP), CSIC.
• Gokhan Egilmez (ed.), 2018. "Agricultural Value Chain," Books, IntechOpen, number 4892, march.
• Sonyel Oflazoglu (ed.), 2018. "Marketing," Books, IntechOpen, number 5108, march.
• Razvan Udroiu & Paul Bere (ed.), 2018. "Product Lifecycle Management - Terminology and Applications," Books, IntechOpen, number 5365, march.
• Chi-Lin Yang & Tsai-Yin Lin & Chien-Wei Chen & Min-Hsien Chiang, 2018. "Information and timing of new product preannouncement and firm value," Australian Journal of Management, Australian School of Business, vol. 43(1), pages 111-131, February.
• Ça?atan Ta?k?n & Dilek Ta?k?n & Ahmet Akif Karadamar & Onur Öztürk, 2018. "The Influence Of Trust On Social Commerce Intent Of Instagram Users," Proceedings of International Academic Conferences 6408760, International Institute of Social and Economic Sciences.
• Ça?atan Ta?k?n & Dilek Ta?k?n, 2018. "Exploring The Influence Of Demographic Characteristics On The Satisfaction Of Call Center Customers," Proceedings of International Academic Conferences 6408769, International Institute of Social and Economic Sciences.
• Supeecha Panichpathom & Yongyuth Suphotgamkul, 2018. "Using Importance-Performance Analysis (Ipa) To Evaluate Factors Affecting The Living In Elderly Condominium," Proceedings of International Academic Conferences 6508956, International Institute of Social and Economic Sciences.
• Cheng-Feng Cheng & Yi-Ju Cheng, 2018. "Exploring adoption intention in 3D printing market based on asymmetric thinking in data analysis," Proceedings of International Academic Conferences 6509009, International Institute of Social and Economic Sciences.
• M.L.Sawika Unahanandh & Teerayout Wattanasupachoke & Pimmanee Rattanawicha & Puripant Ruchikachorn, 2018. "The Study Of Brand Logo Features: Comparisons Between Fast Moving Consumer Products And Durable Products," Proceedings of International Academic Conferences 6509698, International Institute of Social and Economic Sciences.
• Nichaya Suntornpithug & Susan King, 2018. "Investigating Perceptions of U.S. Millennial Buyers Versus Non-Buyers of Green Consumer Packaged Goods (CPG) across Product Categories," Proceedings of International Academic Conferences 6509797, International Institute of Social and Economic Sciences.
• Christine De Meyer-Heydenrych & Nicole Cunningham, 2018. "Factors influencing consumers? decision about which international clothing retailer to purchase from: A South African value and image perspective," Proceedings of International Academic Conferences 6710019, International Institute of Social and Economic Sciences.
• Lucie Povolná, 2018. "Business cycle survey and B2B buying decision," Proceedings of International Academic Conferences 7009949, International Institute of Social and Economic Sciences.
• Chonlada Sajjanit & Ruth Banomyong, 2018. "Customer-oriented reverse logistics and customer satisfaction on product returns," Proceedings of International Academic Conferences 7208784, International Institute of Social and Economic Sciences.
• Songporn Hansanti & Daoroong Aiyadech & Wilawan Somsuk, 2018. "The relationship between marketing mix and buying decision process on the online shopping in Thailand," Proceedings of International Academic Conferences 7208830, International Institute of Social and Economic Sciences.
• Chuenjit Changchenkit, 2018. "The Social Media Exposure and Online Clothes Buying Behavior in Thailand," Proceedings of International Academic Conferences 7208896, International Institute of Social and Economic Sciences.
• Witchayaporn Pinyo & Thirarut Worapishet, 2018. "The Relationship between Customer Loyalty and Marketing Mix Satisfaction of Music Streaming Service," Proceedings of International Academic Conferences 7208910, International Institute of Social and Economic Sciences.
• Nadhakan Shinnaranantana, 2018. "Internet Shopping and Buying Behavior of Baby Boomers in Bangkok, Thailand," Proceedings of International Academic Conferences 7208950, International Institute of Social and Economic Sciences.
• Nadhakan Shinnaranantana, 2018. "Internet Shopping and Buying Behavior of Clothing and accessories by young single consumer in Bangkok, Thailand," Proceedings of International Academic Conferences 7309921, International Institute of Social and Economic Sciences.
• Ekaterine Maglakelidze & Maia Veshaguri & Eka Gegeshidze & Natia Kamushadze, 2018. "Assessment of Benefits Commercial Customers Can Receive from Their Demand Flexibility in the Power Market of Georgia," Proceedings of International Academic Conferences 7310089, International Institute of Social and Economic Sciences.
• Joanna Douat & Mateus Ponchio, 2018. "What influences most on anchoring willingness to pay? Consumer self-confidence and hedonic-utilitarian consumption as underlying factors for price-anchoring susceptibility," Proceedings of International Academic Conferences 7310340, International Institute of Social and Economic Sciences.
• Eduardo Fernando Terán Yépez & Luna Santos Roldán, 2018. "Toward International Market Selection: A Practical Tool To Select The Most Appropriate Export Market," Proceedings of International Academic Conferences 7508501, International Institute of Social and Economic Sciences.
• Jana Kliestikova & Anna Krizanova & Maria Kovacova, 2018. "Old McDonald's had a brand?: How traditional brands lose their breath," Proceedings of International Academic Conferences 7508681, International Institute of Social and Economic Sciences.
• Edwin Theron, 2018. "Managing commitment in the personal care service industry: the special case of hairdressing services," Proceedings of International Academic Conferences 8108961, International Institute of Social and Economic Sciences.
• Edwin Theron, 2018. "Creating An Environment Conducive For Developing Customer Commitment: Does Shock Intensity Make A Difference?," Proceedings of International Academic Conferences 8109841, International Institute of Social and Economic Sciences.
• Marko Van Deventer, 2018. "Validating a utility and trust in mobile banking scale in the South African context," Proceedings of Business and Management Conferences 6809984, International Institute of Social and Economic Sciences.
• Heleneze Lues & Marko van Deventer, 2018. "Exploring the factors that influence Generation Y students? attitudes towards university websites," Proceedings of Business and Management Conferences 6810100, International Institute of Social and Economic Sciences.
• Christine De Meyer-Heydenrych & Beate Stiehler-Mulder, 2018. "Universities As Systems: Exploring The Lecturers? Experience," Proceedings of Business and Management Conferences 6810220, International Institute of Social and Economic Sciences.
• Michal Buszko & Dorota Krupa & Malwina Chojnacka, 2018. "Bank products and services for children, youths and young adults: features, models, customization," Proceedings of Business and Management Conferences 6810238, International Institute of Social and Economic Sciences.
• Tomas Chlopcik, 2018. "Automotive industry in the Visegrad Group," Proceedings of Business and Management Conferences 7609572, International Institute of Social and Economic Sciences.
• Vjosa Fejza & Hykmete Bajrami & Ramiz Livoreka, 2018. "Customer Behavior in Commercial Banks of Kosovo," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 6(2), pages 17-35, November.
• Borsali Awicha Amina & Benhabib Abderrezak, 2018. "Nostalgia and Culture: The Relationship Between Indicators of Acculturation and Nostalgia," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(7), pages 28-47.
• Peter Misiani Mwencha & Stephen Makau Muathe, 2018. "Customers’ Perceptions as an Antecedent of Satisfaction with Online Retailing Services," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(7), pages 4-27.
• Grace Shalini A/P Radhakrishnan & Abdul Basit & Zubair Hassan, 2018. "The Impact of Social Media Usage on Employee and Organization Performance: A Study on Social Media Tools Used by an IT Multinational in Malaysia," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(7), pages 48-65.
• Versavel Tecleab Haile, 2018. "Gender as a Factor in the Physician and Patient Interaction: From the Service Quality Perspective," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(8), pages 21-32.
• Bogdan Anastasiei & Ana Raluca Chiosa, 2018. "Antecedents of Word-of-Mouth Communication and Purchase Intention on Facebook," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(8), pages 33-45.
• Andranik Muradyan, 2018. "Assessment of the Attractiveness of Foreign Markets– A Case Study. Comparison of Armenia and Poland," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(8), pages 4-20.
• Per Kristav & Izabelle Bäckström & Axel Nordin & Anders Warell & Olaf Diegel, 2018. "A common assumption in product value literature is that authenticity is what contemporary consumers value the most. However, as this paper illustrates, the meaning of authenticity is unclear, and the ," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(8), pages 46-65.
• Katarzyna Dziewanowska & Rose Quan & Alison Pearce, 2018. "Innovation and the Education of Managers in Technical Universities (Innowacje a ksztalcenie menedzerów w uczelniach technicznych)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 16(77), pages 43-62.
• Neviana Krasteva, 2018. "Is There A Global Consumer," Yearbook of St Kliment Ohridski University of Sofia, Faculty of Economics and Business Administration, St Kliment Ohridski University of Sofia, Faculty of Economics and Business Administration, vol. 15(1), pages 59-74, June.
• Carmela Milano & Sandra Rothenberger, 2018. "Democratization or Vulgarization - The Impact of Facebook on Cultural Capital," Working Papers CEB 18-011, ULB -- Universite Libre de Bruxelles.
• Rocsana Bucea-Manea-Tonis & Elena Gurgu, 2018. "Common Mistakes in Social Media. A Case Study on a Non-Profit Company," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 7(3), pages 32-48, September.
• Pravesh Kumar Padamwar & Jagrook Dawra & Vinay Kumar Kalakbandi, 2018. "Range effect on extremeness aversion," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 45(4), pages 345-355, December.
• Benedikt Berger, 2018. "Commerce-oriented revenue models for content providers: an experimental study of commerciality’s effect on credibility," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(1), pages 93-109, February.
• Harry Bouwman & Jukka Heikkilä & Marikka Heikkilä & Carlo Leopold & Timber Haaker, 2018. "Achieving agility using business model stress testing," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(2), pages 149-162, May.
• Joel Mero (Järvinen), 2018. "The effects of two-way communication and chat service usage on consumer attitudes in the e-commerce retailing sector," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(2), pages 205-217, May.
• Konstantin Hopf & Mariya Sodenkamp & Thorsten Staake, 2018. "Enhancing energy efficiency in the residential sector with smart meter data analytics," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(4), pages 453-473, November.
• Massoud Moslehpour & Wing-Keung Wong & Yi Hsin Lin & Thi Huyen Nguyen, 2018. "Top purchase intention priorities of Vietnamese low cost carrier passengers: expectations and satisfaction," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 8(4), pages 371-389, December.
• Mohammad Nurunnabi & Yazeed Alfakhri & Demah H. Alfakhri, 2018. "Consumer perceptions and corporate social responsibility: what we know so far," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(2), pages 161-187, June.
• Christoph Laubert & Ingmar Geiger, 2018. "Disentangling complexity: how negotiators identify and handle issue-based complexity in business-to-business negotiation," Journal of Business Economics, Springer, vol. 88(9), pages 1061-1103, December.
• Hitoshi Hayakawa & Susumu Imai & Kazuko Nakata, 2018. "Empirical Analysis of Brands: A Survey," The Japanese Economic Review, Springer, vol. 69(3), pages 324-339, September.
• Andrew T. Ching & Masakazu Ishihara, 2018. "Identification of Dynamic Models of Rewards Programme," The Japanese Economic Review, Springer, vol. 69(3), pages 306-323, September.
• Matthew Osborne, 2018. "Frequency Versus Depth: How Changing the Temporal Process of Promotions Impacts Demand for a Storable Good," The Japanese Economic Review, Springer, vol. 69(3), pages 258-283, September.
• Kazuko Kano, 2018. "Consumer Inventory and Demand for Storable Goods: New Evidence from a Consumer Survey," The Japanese Economic Review, Springer, vol. 69(3), pages 284-305, September.
• Matthias Ecker-Ehrhardt, 2018. "Self-legitimation in the face of politicization: Why international organizations centralized public communication," The Review of International Organizations, Springer, vol. 13(4), pages 519-546, December.
• Franck Cochoy, 2018. "“Making people buy and eat differently”: lessons from the modernisation of small independent grocery stores in the early twentieth century," Review of Agricultural, Food and Environmental Studies, Springer, vol. 99(1), pages 15-35, June.
• Amin Ansary & Nik M. Hazrul Nik Hashim, 2018. "Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth," Review of Managerial Science, Springer, vol. 12(4), pages 969-1002, October.
• Peter Kenning & Christian Thorun & Lasse Meißner, 2018. "Der Markt für „gute Arbeit“ — eine empirische Analyse
  [The Market for “Good Labour” — an Empirical Analysis]," Wirtschaftsdienst, Springer;ZBW - Leibniz Information Centre for Economics, vol. 98(6), pages 428-432, June.
• Tadas Limba & Mindaugas Kiškis & Gintarė Gulevičiūtė & Andrius Stasiukynas & Tomas Plėta & Ieva Juozapavičiūtė, 2018. "Model based on qualitative criteria for internet marketing development," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 5(3), pages 618-633, March.
• Vladimír Kubeš & Jan Rančák, 2018. "Sustainability of organization performance via management techniques," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 5(4), pages 1031-1042, June.
• Joanna Morais & Christine Thomas-Agnan & Michel Simioni, 2018. "Using compositional and Dirichlet models for market share regression," Journal of Applied Statistics, Taylor & Francis Journals, vol. 45(9), pages 1670-1689, July.
  • Morais, Joanna & Thomas-Agnan, Christine & Simioni, Michel, 2017. "Using compositional and Dirichlet models for market-share regression," TSE Working Papers 17-804, Toulouse School of Economics (TSE).
• Morais, Joanna & Thomas-Agnan, Christine & Simioni, Michel, 2018. "Impact of advertizing on brand’s market-shares in the automobile market:: a multi-channel attraction model with competition and carry-over effects," TSE Working Papers 18-878, Toulouse School of Economics (TSE).
• Catalina Martínez & Sarah Parlane, 2018. "On the firms’ decision to hire academic scientists," Working Papers 1801, Instituto de Políticas y Bienes Públicos (IPP), CSIC.
  • Catalina Martínez & Sarah Parlane, 2018. "On the Firms’ Decision to Hire Academic Scientists," Working Papers 201801, School of Economics, University College Dublin.
• Elias Tsakas & Nikolas Tsakas, 2018. "Noisy Persuasion," University of Cyprus Working Papers in Economics 11-2018, University of Cyprus Department of Economics.
• Jeffrey E. Harris & Mariana Gerstenblüth & Patricia Triunfo, 2018. "Smokers’ Rational Lexicographic Preferences for Cigarette Package Warnings: A Discrete Choice Experiment with Eye Tracking," Documentos de Trabajo (working papers) 0218, Department of Economics - dECON.
• Natalya Yu. Vlasova & Yelena S. Kulikova, 2018. "Place Marketing in Conditions of the Forming Digital Economy," Journal of New Economy, Ural State University of Economics, vol. 19(3), pages 69-81, June.
• Natalya B. IZAKOVA, 2018. "Measuring Relationship Marketing Productivity in the Industrial Market," Upravlenets, Ural State University of Economics, vol. 9(5), pages 74-84, October.
• Halbheer, Daniel & Bertini, Marco & Buehler, Stefan, 2018. "Consumer Resistance," HEC Research Papers Series 1251, HEC Paris, revised 16 Feb 2018.
  • Bertini, Marco & Buehler, Stefan & Halbheer, Daniel, 2018. "Consumer Resistance," Economics Working Paper Series 1804, University of St. Gallen, School of Economics and Political Science.
• Michele Bonazzi & Andrea Pastore & Francesco Casarin, 2018. "Cultural consumption and the artistic benefit," Working Papers 09, Department of Management, Università Ca' Foscari Venezia.
• Matteo Giannasi & Francesco Casarin, 2018. "Experimental marketing and the crisis of postmodernism. Problems and perspectives," Working Papers 10, Department of Management, Università Ca' Foscari Venezia.
• Michele Bonazzi & Francesco Casarin, 2018. "The cultural omnivorousness and the consumption of performing arts," Working Papers 07, Department of Management, Università Ca' Foscari Venezia.
• Francesca Checchinato & Lala Hu, 2018. "Managing digital marketing strategies in emerging markets: The case of China," Working Papers 12, Department of Management, Università Ca' Foscari Venezia.
• Tsanko Stefanov, 2018. "Marketing Research on Strategic Management of a Hotel Complex," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 7(1), pages 102-105, October.
• Boycho Boychev, 2018. "Promotion, Personal Sales and Encouragement of Sales - the Main Catalysts of Modern Business," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 7(1), pages 106-114, October.
• Atanaska Reshetkova, 2018. "Òhe Omni-Channel Marketing After the Entry into Force of The General Data Protection Regulation," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 7(1), pages 115-120, October.
• Elitsa Gramatikova, 2018. "Challenges to Digital Marketing in Multi-Screen Environment," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 7(1), pages 56-65, October.
• Violeta Peteva Laskova, 2018. "Strategic Aspects of Consumer Behaviour and Basic Paradigms in Consumer Behaviour Study," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 7(1), pages 78-86, October.
• Penka Goranova, 2018. "Consumer Attitudes in Omni-Channel Marketing," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 7(3), pages 196-202, December.
• Radina Momchilova, 2018. "The Professionalism of Bank Staff as a Key Factor in Customer Migration in Retail Banking," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 7(3), pages 25-36, December.
• Selvet Niyazieva, 2018. "Methods and Metrics for Measuring Happiness," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 7(3), pages 59-70, December.
• Nuryakin & PA Retno Widowati & Fatmawati Indah, 2018. "Network Advantage: Mediating Effect on Business Performance," Scientific Annals of Economics and Business, Sciendo, vol. 65(4), pages 443-457, December.
• Hornyák Andrea, 2018. "Components of Financial Literacy of Young People," Acta Universitatis Sapientiae, Economics and Business, Sciendo, vol. 6(1), pages 5-19, December.
• Brzozowicz Magdalena, 2018. "Hypothetical bias and framing effect in the valuation of private consumer goods," Central European Economic Journal, Sciendo, vol. 5(1), pages 260-269, January.
• Brzozowicz Magdalena, 2018. "Hypothetical bias and framing effect in the valuation of private consumer goods," Central European Economic Journal, Sciendo, vol. 5(52), pages 260-269, January.
• Pásková Martina & Zelenka Josef & Hruška Jan, 2018. "YouTube as an Airlines Marketing Tool," Czech Journal of Tourism, Sciendo, vol. 7(1), pages 45-69, June.
• Doucek Jan & Zelenka Josef, 2018. "New Trends in Geoproducts Development: Železné Hory National Geopark Case Study," Czech Journal of Tourism, Sciendo, vol. 7(2), pages 179-195, December.
• Kicova Eva & Kral Pavol & Janoskova Katarína, 2018. "Proposal for Brand’s Communication Strategy Developed on Customer Segmentation Based on Psychological Factors and Decision-Making Speed in Purchasing: Case of the Automotive Industry," Economics and Culture, Sciendo, vol. 15(1), pages 5-14, June.
• Nadanyiova Margareta & Kliestikova Jana & Kolencik Juraj, 2018. "Sensory Marketing from the Perspective of a Support Tool for Building Brand Value," Economics and Culture, Sciendo, vol. 15(1), pages 96-104, June.
• Gluhović Nikola, 2018. "Factors Influencing the Selection of Retail Chains with Large Purchasing in Bosnia and Herzegovina," Economic Themes, Sciendo, vol. 56(1), pages 35-56, April.
• Zimonjić Velida, 2018. "Examination of Satisfaction Level of Bank Service Customers Using Servqual Model," Economic Themes, Sciendo, vol. 56(4), pages 475-486, December.
• Ene Andreea Bianca, 2018. "Distance Education in Romanian Higher Education," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 9(1), pages 65-70, May.
• Grigorescu Adriana, 2018. "Public Services between the Citizen’s Need and the Possibilities of the Administration," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 9(2), pages 23-34, August.
• Korneta Piotr, 2018. "Net Promoter Score, Growth, and Profitability of Transportation Companies," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 54(2), pages 136-148, June.
• Stępień Beata, 2018. "Snobbish Bandwagoners: Ambiguity of Luxury Goods’ Perception," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 26(1), pages 79-99, March.
• Bartosik-Purgat Małgorzata, 2018. "International Contexts of Social Media and e-WoM Communication in the Customer Decision-Making Process," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 26(2), pages 16-33, June.
• Kowalczuk Jessica, 2018. "The Evolvement of Online Consumer Behavior: The ROPO and Reverse ROPO Effect in Poland and Germany," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 26(3), pages 14-29, September.
• Baran Radosław, 2018. "Characteristics of Cosmetics Brands by Country of Origin According to the Opinion of Polish Consumers," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 26(3), pages 2-13, September.
• Kolomiiets Olga & Krzyżanowska Magdalena & Mazurek Grzegorz, 2018. "Customer Disposition to Value Co-Creation Activities. The Case of the Clothing Industry," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 26(3), pages 30-48, September.
• Soni Sanjay & Govender Krishna, 2018. "The Relationship between Service Quality Dimensions and Brand Equity: Higher Education Students’ Perceptions," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 26(3), pages 71-87, September.
• Kakitek Agata, 2018. "Application of Aaker’s Brand Personality Scale on Human Brands in Surf Sports," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 26(4), pages 11-31, December.
• Hermawan Asep & Yusran Husna Leila & Nugrahanti Asri, 2018. "Exploring the Antecedents and Consequents of Student Experience in Higher Education Settings," Journal of Intercultural Management, Sciendo, vol. 10(1), pages 63-82, March.
• Stępień Beata & Lima Ana Pinto & Hinner Michael, 2018. "Are Millennials a Global Cohort? Evidence from the Luxury Goods Sector," Journal of Intercultural Management, Sciendo, vol. 10(2), pages 139-158, June.
• Poissonnier Hugues, 2018. "Emotional Skills: an Essential Axis of Pedagogical Innovation in the Training of Buyers/Managers of External Resources," Journal of Intercultural Management, Sciendo, vol. 10(3), pages 25-46, September.
• Chui Margaret S. M., 2018. "To Explore the Effectiveness of Digital and Experiential Marketing in Attracting Customer Participation in the Hong Kong Wine and Dine Festival," Nang Yan Business Journal, Sciendo, vol. 6(1), pages 21-46, June.
• Purevdorj Tuul & Silva Susana Costa e, 2018. "What Mongolia Produces that the World Should Know About? Consumers’ Information Processing Mechanisms," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 63(1), pages 73-89, April.
• e Silva Susana Costa & Monteiro Adriana & Duarte Paulo, 2018. "Insights on Consumer Online Purchase Decisions of Women’s Footwear," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 63(2), pages 49-66, August.
• Pelau Corina & Chinie Alexandra Catalina, 2018. "Clusters of Tourism Consumers in Romania," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 28(1), pages 17-34, March.
• Patrick Lloyd-Smith & Ewa Zawojska & Wiktor Adamowicz, 2020. "Moving beyond the Contingent Valuation versus Choice Experiment Debate: Presentation Effects in Stated Preference," Land Economics, University of Wisconsin Press, vol. 96(1), pages 1-24.
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• Magdalena Brzozowicz, 2018. "Hypothetical bias and framing effect in the valuation of private consumer goods," Working Papers 2018-23, Faculty of Economic Sciences, University of Warsaw.
• Surachman Surjaatmadja & Daruendra Purnawan, 2018. "Store Image, Service Quality, and Familiarity on Purchase Intention of Private Label Brand In Indonesia," International Review of Management and Marketing, Econjournals, vol. 8(1), pages 79-85.
• Patria Laksamana, 2018. "Impact of Social Media Marketing on Purchase Intention and Brand Loyalty: Evidence from Indonesia’s Banking Industry," International Review of Management and Marketing, Econjournals, vol. 8(1), pages 13-18.
• Suharto Suharto & Iwan Kurniawan Subagja, 2018. "The Influence of Market Orientation and Entrepreneurial Orientation to Competitive Advantage through Business Innovation: Study on Batik Trusmi Cirebon West Java Province Indonesia," International Review of Management and Marketing, Econjournals, vol. 8(1), pages 19-27.
• Nittaya Wongtada, 2018. "Can the Unconscious Mind be Persuaded? An Overview with Marketing Implications," International Review of Management and Marketing, Econjournals, vol. 8(1), pages 36-44.
• Nandan Limakrisna, 2018. "Model of Consumer Decision Making: An Empirical Study at Credit Card Customer In Jakarta," International Review of Management and Marketing, Econjournals, vol. 8(1), pages 55-57.
• Abdullah Muksin & Ruwaida Ruwaida & Zainal Arifin & Aniza Nur Madyanti & Safri Safri, 2018. "Determinants of Customer’s Equity: An Empirical Studies on BPRS Customers in Ex Banyumas Residency Central Java," International Review of Management and Marketing, Econjournals, vol. 8(2), pages 81-89.
• Mahmood A. Husain Mahmood & Eric E. Mang'unyi, 2018. "The Meanings of “Good Service Quality”: Insights from a Private University Brand in the Kingdom of Bahrain," International Review of Management and Marketing, Econjournals, vol. 8(2), pages 96-101.
• Zainal Abidin, 2018. "Marketing Efficiency of Economically Important Marine Fish in Malang Regency of East Java, Indonesia," International Review of Management and Marketing, Econjournals, vol. 8(3), pages 14-18.
• Noor Sembiring, 2018. "Determinants of Competitive Advantage and Institution Image," International Review of Management and Marketing, Econjournals, vol. 8(3), pages 45-50.
• Tubagus Agus Khoironi & Hidayat Syah & Parlindungan Dongoran, 2018. "Product Quality, Brand Image and Pricing to Improve Satisfaction Impact on Customer Loyalty," International Review of Management and Marketing, Econjournals, vol. 8(3), pages 51-58.
• María Cristina Otero Gómez & Wilson Giraldo Pérez, 2018. "Effects of Brand Love and Brand Equity on Repurchase Intentions of Young Consumers," International Review of Management and Marketing, Econjournals, vol. 8(4), pages 7-13.
• Rahayu Lestari & Lisa Amelia & Alvin Hizrian, 2018. "Determinants Customer Satisfaction and Implications of Interest in Buying Repeated Types of Buyers in Food Vendors Street Vendors (PMKL) in Tangerang Selatan-Banten," International Review of Management and Marketing, Econjournals, vol. 8(4), pages 24-31.
• Yanti Pasmawati & Alva Edy Tontowi & Budi Hartono & Titis Wijayanto, 2018. "Determination of Favourite Market for 3D-Printer Product Based Online Platform," International Review of Management and Marketing, Econjournals, vol. 8(5), pages 18-23.
• Achmad Mulyana & Sugeng Prayetno, 2018. "Determinants of Customer Satisfaction And it’s Implication on Customer Loyalty of Budget Hotel in DKI Jakarta," International Review of Management and Marketing, Econjournals, vol. 8(6), pages 1-7.
• Samuel Afriyie & Jianguo Duo & Kingsley Appiah & Abdul-Aziz Ibn Musah, 2018. "The Nexus between Types of Innovation and Marketing Performance of SME in an Emerging Economy," International Review of Management and Marketing, Econjournals, vol. 8(6), pages 78-92.
• Hossam Deraz, 2018. "Users’ Assessment of the Value of Advertisements on Social Networking Sites: A conceptual Study," International Review of Management and Marketing, Econjournals, vol. 8(6), pages 32-40.
• Kharis Kurnianto & Setyo Aji Nugroho & Jati Tri Priyambodo, 2018. "Influence of Products, Premium Pricing, and Service processes On Customer Satisfaction of Pt Asuransi Jiwa Taspen 2014-2018 Period," International Review of Management and Marketing, Econjournals, vol. 8(6), pages 62-66.
• Tulin URAL & Cilem Eda HALLUMOÐLU, 2018. "Tüketim Deðerlerinin Gösteriþçi Tüketim Eðilimi ve Satýn Alma Niyeti Üzerindeki Etkileri: Hatay Örneði," Isletme ve Iktisat Calismalari Dergisi, Econjournals, vol. 6(4), pages 48-60.
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• Brown, Alexander L. & Viriyavipart, Ajalavat & Wang, Xiaoyuan, 2018. "Search deterrence in experimental consumer goods markets," European Economic Review, Elsevier, vol. 104(C), pages 167-184.
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• Richter, Laura-Lucia & Pollitt, Michael G., 2018. "Which smart electricity service contracts will consumers accept? The demand for compensation in a platform market," Energy Economics, Elsevier, vol. 72(C), pages 436-450.
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• González-Maestre, Miguel & Granero, Lluís M., 2018. "Competition with targeted product design: Price, variety, and welfare," International Journal of Industrial Organization, Elsevier, vol. 59(C), pages 406-428.
• Rey-Moreno, Manuel & Felício, José Augusto & Medina-Molina, Cayetano & Rufín, Ramón, 2018. "Facilitator and inhibitor factors: Adopting e-government in a dual model," Journal of Business Research, Elsevier, vol. 88(C), pages 542-549.
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• Richards, Timothy J. & Hamilton, Stephen F. & Yonezawa, Koichi, 2018. "Retail Market Power in a Shopping Basket Model of Supermarket Competition," Journal of Retailing, Elsevier, vol. 94(3), pages 328-342.
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• Ruiz de Sabando, Amaia Lafuente & Forcada Sainz, Francisco Javier & Zorrilla Calvo, María Pilar, 2018. "The marketing orientation as a university management philosophy: a framework to guide its application," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Rojas Lamorena, Álvaro J. & Alcántara Pilar, Juan Miguel & Rodríguez López, Mª Eugenia, 2018. "Sexo, violencia y estereotipos en el brand equity de una serie. El caso de Juego de Tronos," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Lafuente Ruiz de Sabando, Amaia & Forcada Sainz, Francisco Javier & Zorrilla Calvo, María Pilar, 2018. "The university image: a model of overall image and stakeholder perspectives," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Sweldens, S., 2018. "Puppets on a String," ERIM Inaugural Address Series Research in Management EIA-2018-073-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam..
• Liberali, G., 2018. "Learning with a purpose: the balancing acts of machine learning and individuals in the digital society," ERIM Inaugural Address Series Research in Management EIA-2018-074-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam..
• Paulo Duarte Silveira & Susana Galvão & Paulo Bogas, 2018. "The Influence of Customer Retention Time on Slogan Recall and Recognition: An Empirical Study," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 3-13.
• M.N. Pevzner & P.A.Petryakov & I.A. Donina & N.A. Shaydorova, 2018. "Internet Marketing as a Diversity Management Tool in Education," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 496-505.
• Vaclav Kupec, 2018. "Risk Audit of Marketing Communication," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 125-132.
• Rizal Edy Halim, 2018. "The Economic Impact of Relationship Bonding Tactics: A Research Agenda," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 65-81.
• Tatiana Skryl & Marina Gregoric & Valentina Dugi, 2018. "Culinary Trends in the Republic of Croatia as Part of Gastro Tourism Development," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 465-475.
• M.N. Pevzner & P.A.Petryakov & I.A. Donina & N.A. Shaydorova, 2018. "Internet Marketing as a Diversity Management Tool in Education," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 496-505.
• Lucie Kanovska & Eva Tomaskova, 2018. "The Impact of Service Offering on Business Performance in Electrical Engineering Companies," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 92-108.
• Natalia V. Koshel, 2018. "More than Supervision: Identifying Opportunistic Bank Behavior through Marketing Tools," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 144-157.
• Pokul V.O. & Voronina L.A. & Malkova E.M., 2018. "Content Generation in Social Media Based on Consumer Behavior," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 923-935.
• Valeria Arina Mircea & Dana SISEA, 2018. "Methods and Communication Techniques in Online Environments and Target Audience," Working papers 05, Ecological University of Bucharest, Department of Economics.
• Regina Rovelia KAMBEY & Fulgentius Danardana MURWANI & Heri PRATIKTO, 2018. "Determinants of Export Performance of Indonesian Coconut Companies," Expert Journal of Business and Management, Sprint Investify, vol. 6(1), pages 49-60.
• Kwaku AHENKORA & Fosu ADARKWA, 2018. "Local Consumers’ Purchase Intention toward Ghanaian Chocolate Brand," Expert Journal of Business and Management, Sprint Investify, vol. 6(2), pages 101-109.
• Bogdan AVRAM, 2018. "The Route Development Strategies of Romanian Airports: A Key Challenge in Modern Aviation," Expert Journal of Business and Management, Sprint Investify, vol. 6(2), pages 110-126.
• Ibrahim DANJUMA & Faiza Abubakar BAWURO & Mary Augustine VASSUMU & Sharif Ahmed HABIBU, 2018. "The Service Quality Scale Debate: A Tri-Instrument Perspective for Higher Education Institutions," Expert Journal of Business and Management, Sprint Investify, vol. 6(2), pages 127-133.
• Rouziès, Dominique & Onyemah, Vincent, 2018. "Sales Force Compensation: Trends and Research Opportunities," Foundations and Trends(R) in Marketing, now publishers, vol. 11(3), pages 143-214, November.
• Beke, Frank T. & Eggers, Felix & Verhoef, Peter C., 2018. "Consumer Informational Privacy: Current Knowledge and Research Directions," Foundations and Trends(R) in Marketing, now publishers, vol. 11(1), pages 1-71, July.
• Liu, Huan & Lobschat, Lara & Verhoef, Peter C., 2018. "Multichannel Retailing: A Review and Research Agenda," Foundations and Trends(R) in Marketing, now publishers, vol. 12(1), pages 1-79, December.
• Helms McCarty, Sara & Diette, Timothy M. & Holloway, Betsy Bugg, 2018. "How Low Can You Go? An Investigation into Matching Gifts in Fundraising," Review of Behavioral Economics, now publishers, vol. 5(1), pages 23-37, March.
• Luiela Magdalena Csorba & Valentin Burca & Sergiu Rusu, 2018. "The Controversial Behavior Of Romanian Consumers Regarding The Safety Of Flu Shot Immunization," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 86-112, March.
• Hector Gerardo Toledo Rosillo & Violena Hubenova Nencheva, 2018. "Contemporary Marketing Practices in Mexico," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 239-249, June.
• Luiela Magdalena Csorba, 2018. "Dietary Supplements Consumer Protection in a Global Market," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 549-565, December.
• Mihaela Mihaylova, 2018. "Direct Marketing and its Associated Approaches," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 107-113, April.
• Lukáš Kakalejč & Jozef Bucko & Paulo A. A. Resende & Martina Ferencova, 2018. "Multichannel Marketing Attribution Using Markov Chains," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 7(1), pages 49-60, February.
• Avinash Pawar, 2018. "Study on Employer Branding in IT Companies: The Indian Scenario," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 7(3), pages 162-171, September.
• Perju-Mitran Alexandra, 2018. "Level of Education Influences in Modelling Social Media Marketing Message Reactions," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 01-2.
• Perju-Mitran Alexandra, 2018. "Level of Education Influences in Modelling Social Media Marketing Message Reactions," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 01, March.
• Adéla Chromčáková & Halina Starzyczná, 2018. "Řízení vztahů se zákazníky CRM," Working Papers 0047, Silesian University, School of Business Administration.
• Michal Stoklasa & Eva Pitrunová, 2018. "Past and Future Research Trends of Regional Brands with Accent to Technology," Working Papers 0051, Silesian University, School of Business Administration.
• Radka Kubalová & Martin Klepek, 2018. "Aplikace behaviorální ekonomie v marketingovém mixu," Working Papers 0058, Silesian University, School of Business Administration.
• Nela Steliac & Dumitru Steliac, 2018. "Who Destroys Our Spiritual Christmas?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 132-141, July.
• Olimpia Ban & Luminita Seres, 2018. "Positioning The Offer Of Four Stars Hotel From Felix Spa Between Balneo And Wellness Tourism," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 15-24, July.
• Corneliu Bente, 2018. "Customer Satisfatction With Bank Services," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 155-161, July.
• Ana Valentina Ruse & Maria Adelina Cristea & Victor-George Constantinescu, 2018. "Too Much Drug Advertising? A Qualitative Perspective Of Romanian Pharmaceutical Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 479-486, July.
• Claudiu CHIRIAC & Gheorghe HURDUZEU & Andreea-Alexandra CHIRIAC (ROSCA) & Ioana-Coralia ZAVERA, 2018. "Mobile Payments And Emerging Technologies," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 129-139, December.
• Claudiu Chiriac & Gheorghe Hurduzeu & Andreea-Alexandra Chiriac (Rosca) & Ioana-Coralia Zavera, 2018. "Mobile Payments And Major Shifts In Consumer Behaviour," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 3(1), pages 76-83, March.
• Timothy J Richards & Celine Bonnet & Zohra Bouamra-Mechemache, 2018. "Complementarity and bargaining power," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 45(3), pages 297-331.
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• Jugănaru Mariana, 2018. "A Method for Shaping the Tourism Profile of the EU Countries According to the Structure of Tourist Expenditures in 2016," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 177-181, July.
• Stanciu Anca Cristina & Condrea Elena, 2018. "The Quality of Luxury versus the Luxury of Quality," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 260-263, July.
• Dinu Gabriel & Dinu Loredana, 2018. "The Influence of Social Groups on Consumer Behavior Online in the Resita City Population," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 289-292, July.
• Jugănaru Ion DănuÈ›, 2018. "Using the Factor Analysis Method to Shape the Tourist Profile of Several European Countries by the Age Group of Tourists," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 303-308, July.
• Jugănaru Ion DănuÈ›, 2018. "Analysis on the Distribution of Resident Tourists from 29 European Countries, by Age Groups, in 2016, using the Factor Analysis Method," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 309-314, July.
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• Vladimir Merlă, 2018. "A Decade of Active Political Marketing on Social Media," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 326-330, July.
• Vladimir Merlă, 2018. "Political Marketing’s Influence on Intra-Party Democracy," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 331-335, July.
• Negoiță Olivia Doina & Purcărea Anca Alexandra & Popescu Mirona Ana-Maria, 2018. "Predictors of Companies Preferences for Adopting a Proposed Marketing Strategy," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 348-352, July.
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• Popovici Veronica & Muhcină Silvia & Popovici Alina Lavinia, 2018. "Traditional versus Online Marketing for B2B Organizations: Where the Line Blurs," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 382-387, July.
• Zaif Alexandra & Alina Elena Cerchia, 2018. "The Influence of Brand Awareness and Other Dimensions of Brand Equity in Consumer`s Behaviour: The „Affordable Luxury†Strategy," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 422-427, July.
• Vladimir Merlă, 2018. "Political Parties in the Global Context," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 162-166, December.
• Băltescu CodruÈ›a Adina & BoÈ™cor Dana, 2018. "M-Devices` Use For Purchasing Tourism Products by the Young Generation," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 194-198, December.
• Iancu Eugenia & Burciu Aurel, 2018. "The Evolution of International Electronic Business," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 27-31, December.
• Manolică Adriana & Roman Teodora & Cojocaru Francesca, 2018. "Green by Choice: Is Becoming a Vegetarian a Green Statement?," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 483-488, December.
• Sorescu Florin, 2018. "Current Trends in Shipping and Port Marketing Research," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 53-58, December.
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• Susana Sanz Velasco & Carmen García García & Jesús Rodríguez Barroso & Estefanía Morales Crespo, 2018. "Efecto de la personalidad de tienda y el género del consumidor sobre la lealtad hacia las tiendas," DOCFRADIS Working Papers 1806, Catedra Fundación Ramón Areces de Distribución Comercial, revised Oct 2018.
• Ramírez-Hurtado, José M. & Quattrociocchi, Bernardino, 2018. "Multi-Sectoral Analysis of Strategic Groups in Franchising: A Study in Italy || Análisis multisectorial de grupos estratégicos en franquicias: un estudio en Italia," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 25(1), pages 318-334, Junio.
• Ho Dinh Phi & Long Phan Thanh & Bang Nguyen Viet, 2018. "Effects of service quality on customer satisfaction and customer loyalty: A case of 4- and 5-star hotels in Ho Chi Minh City, Vietnam," Business and Economic Horizons (BEH), Prague Development Center, vol. 14(3), pages 437-450, June.
• Sonthaya Sampaothong, 2018. "Brand loyalty for domestic and global brands: A case of Thai fast-moving consumer goods," Business and Economic Horizons (BEH), Prague Development Center, vol. 14(3), pages 615-625, June.
• Dominik Gutt, 2018. "In the Eye of the Beholder? Empirically Decomposing Different Economic Implications of the Online Rating Variance," Working Papers Dissertations 40, Paderborn University, Faculty of Business Administration and Economics.
• Dominik Gutt & Philipp Herrmann & Mohammad S. Rahman, 2018. "Crowd-Driven Competitive Intelligence: Understanding the Relationship Between Local Market Competition and Online Rating Distributions," Working Papers Dissertations 41, Paderborn University, Faculty of Business Administration and Economics.
• Jürgen Neumann & Dominik Gutt & Dennis Kundisch, 2018. "A Homeowner’s Guide to Airbnb: Theory and Empirical Evidence for Optimal Pricing Conditional on Online Ratings," Working Papers Dissertations 43, Paderborn University, Faculty of Business Administration and Economics.
• Jürgen Neumann & Dominik Gutt & Dennis Kundisch, 2018. "The Traveling Reviewer Problem – Exploring the Relationship between Offline Locations and Online Rating Behavior," Working Papers Dissertations 44, Paderborn University, Faculty of Business Administration and Economics.
• Karol Flisikowski & Wioleta Kucharska, 2018. "The condition of economies. Do most valuable global brands matter?," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, vol. 13(2), pages 251-264, June.
• Eva Tomaskova & Lucie Kanovska & Josef Bednar, 2018. "Synergy of interfunctional cooperation and services in companies producing electrical equipment and electronic components in the Czech Republic: pilot study," Oeconomia Copernicana, Institute of Economic Research, vol. 9(3), pages 441-459, September.
• Wojciech Idzikowski & Igor Perechuda, 2018. "Agile approach in a transforming organization, a descriptive study of chosen Polish companies with rapid revenue growth," Oeconomia Copernicana, Institute of Economic Research, vol. 9(3), pages 461-475, September.
• Danuta Szwajca, 2018. "Relationship between corporate image and corporate reputation in Polish banking sector," Oeconomia Copernicana, Institute of Economic Research, vol. 9(3), pages 493-509, September.
• Gul'nara Chernobaeva & Zhanna Nurmaganbetova, 2018. "Маркетинговое Сопровождение Социальных Проектов На Рынке Услуг Физической Культуры И Спорта
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• Kerstin Klein, 2018. "Behavioral Effects of Nonconscious Mimicry and Social Intentions: A Reverse Engineered Pitch," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 17(2), pages 301-307, June.
• Amir Heiman & Lutz Hildebrandt, 2018. "Marketing as a Risk Management Mechanism with Applications in Agriculture, Resources, and Food Management," Annual Review of Resource Economics, Annual Reviews, vol. 10(1), pages 253-277, October.
• Szabolcs Nagy, 2016. "E-commerce in Hungary: A Market Analysis," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 12(02), pages 25-32.
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• S Islam & TN Nahar & J Begum & M Khatun & MI Hossain, 2018. "Marketing and Financial Analysis of Milk Production- A Value Chain Perspective," Asian Development Policy Review, Asian Economic and Social Society, vol. 6(1), pages 32-40, March.
• Md. Alamgir Hossain & Md. Shakhawat Hossain & Nusrat Jahan, 2018. "Predicting Continuance Usage Intention of Mobile Payment: An Experimental Study of Bangladeshi Customers," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 8(4), pages 487-498, April.
• Stavroula Tsigou & Stathis Klonaris, 2018. "Factors affecting farmers’ WTP for innovative fertilizer against soil salinity," Working Papers 2018-3, Agricultural University of Athens, Department Of Agricultural Economics.
• Ioana Ancu?a Iancu & Alexandru-Mircea Nedelea, 2018. "Consumer Confidence from Cluj-Napoca Metropolitan Area, in the Food Labeling System," The Audit Financiar journal, Chamber of Financial Auditors of Romania, vol. 20(47), pages 116-116, February.
• Gheorghe Epuran & Gabriel Bratucu & Oana Barbulescu & Nicoleta Andreea Neacsu & Anca Madar, 2018. "Food Safety and Sustainability ? An Exploratory Approach at the Level of the Romanian Wine Production Companies," The Audit Financiar journal, Chamber of Financial Auditors of Romania, vol. 20(47), pages 151-151, February.
• Šárka Velcovská, 2018. "Generation Y’s Perception of Product Origin and its Labelling in the Context of Food Quality and Safety," The Audit Financiar journal, Chamber of Financial Auditors of Romania, vol. 20(47), pages 1-46, February.
• Noémi Hajdú & Katalin Lipták & Zsuzsa Saplacan, 2018. "Comparative Analysis of Baby Food Labelling in Hungary and in Romania: Consumers’ Perspective," The Audit Financiar journal, Chamber of Financial Auditors of Romania, vol. 20(47), pages 1-62, February.
• Dacinia Crina Petrescu & Ruxandra Malina Petrescu-Mag & Florina Bran & Carmen Valentina Radulescu, 2018. "Consumer Food Security and Labeling Intervention on Food Products through Public Policies in Romania," The Audit Financiar journal, Chamber of Financial Auditors of Romania, vol. 20(47), pages 1-99, February.
• Maksym Sitnicki, 2018. "Franchising Model Of Commercialization Of Scientific Libraries' Services At Research Universities," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 4(2).
• Olena Bobalo, 2018. "Analysis Of Crisis Level In Regions Of Ukraine," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 4(3).
• Valentyn Halunko & Kseniia Kurkova & Vitalii Oksin, 2018. "Methods Of Assessing The Efficiency Of Internet Marketing Communications," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 4(4).
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• Teofana Valentinova Dimitrova & Kiril Desev, 2018. "Strategic Analysis through the Combination of SWOT, AHP and TOWS (A Case Study on the Neurological Ward in the MHAT “Saint Panteleymon” – Plovdiv)," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 67-90.
• Zdravka Koleva, 2018. "Maintaining and retaining user interest in selling applications for mobile gaming," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 83-97.
• Aurelian Sofica & Smaranda Cosma, 2018. "Extended Marketing Mix (7ps) And Hrm Recruiting. How To Sell A Job," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Ioana Maria Tripon, 2018. "Competitiveness In Tourism: A Theoretical Outlook," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Remus Ionut Naghi & Gheorghen Preda & Anca Cristina Dragomir, 2018. "The Relationship Between Internal Market Orientation And Employee Job Satisfaction: The Case Of The Romanian Banking Sector," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Davut Karaman, 2018. "Hizmet Sektorunde Iliskisel Pazarlamanın Onemi: Teorik Bir Arastırma," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, vol. 2(1), pages 23-40, August.
• Lamberz Julia & Litfin Thorsten & Teckert Özlem & Meeh-Bunse Gunther, 2018. "Still Searching or Have You Found It Already? – Usability and Web Design of an Educational Website," Business Systems Research, Sciendo, vol. 9(1), pages 19-30, March.
• Jing‐Lin Duanmu & Maoliang Bu & Russell Pittman, 2018. "Does market competition dampen environmental performance? Evidence from China," Strategic Management Journal, Wiley Blackwell, vol. 39(11), pages 3006-3030, November.
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• DURALIA Oana, 2018. "Peculiarities Of The Healthcare Services Consumer Behavior In Romania," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 70(4), pages 34-45, September.
• Ciprian-Marcel POP & Eniko Elisabeta BODEA, 2018. "Data Mining And Big Data Processing For Marketing," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 70(4), pages 94-104, September.
• FUCIU Mircea & DUMITRESCU Luigi, 2018. "On Internal Marketing - Concept, Models, Advantages And Disadvantages," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 70(5), pages 53-64, November.
• Drivas Kyriakos, 2018. "The Contribution of Marketing and Branding Efforts in Food Exports: Evidence from Panel Data," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 16(2), pages 1-7, November.
• Kinga (LÁZÁR) KÁDÁR, 2018. "Marketing Strategies And Policies For Developing Tourism In The Centre Region," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 3(2), pages 58-64.
• Sorin-George TOMA & Catalin GRADINARU, 2018. "The Marketing Mix In A Luxury Hotel Chain," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 3(2), pages 84-90.
• Kinga (LÁZÁR) KÁDÁR, 2018. "Quantitative Marketing Research Regarding The Promotional Impact On The Behaviour Of The Consumers Of Touristic Services In The County Of Covasna," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 3(3), pages 149-154.
• Réka (DOMBI) BARABÁS, 2018. "Bank Marketing Environment. Pest Analysis For The Romanian Bank System," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 3(3), pages 192-197.
• Laurence Attuel-Mendes & Mihaela Bonescu & Silsa Raymond, 2018. "Modèle d’affaires de l’equity crowdfunding en France en 2016 : un état des lieux," Innovations, De Boeck Université, vol. 0(2), pages 89-116.
• Andrea Essl & Frauke von Bieberstein & Michael Kosfeld & Markus Kröll, 2018. "Sales Performance and Social Preferences," CESifo Working Paper Series 7030, CESifo Group Munich.
• Florin-Alexandru LUCA & Vicentiu Cosmin VLAD, 2018. "Foreign Fighters Phenomenon In The European Union," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 40, pages 17-21, June.
• Vicentiu Cosmin VLAD & Florin-Alexandru LUCA, 2018. "Brand Attraction: Operative Digital Marketing Strategies And Tactical Applications For The Recruitment Of Potential Foreign Fighters In Governmental Organizations," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 40, pages 39-43, June.
• Mariana Lucia BUCUR-SABO & Florin Alexandru LUCA, 2018. "In Memoriam: Professor Petre Mâlcomete, Founder Of Romanian Marketing," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 40, pages 51-55, June.
• Shivam SAKSHI & Pető KÁROLY, 2018. "Overview Of Indian Fast Moving Consumer Goods Sector, Focus On Rural India," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 1, pages 53-58, July.
• Constantin SASU & Marius Sorin DANGA, 2018. "A Unified Theory On The Action Of Political Prescribers. A Research Proposal," Law, Society & Organisations, Romanian Foundation for Business Intelligence, Editorial Department, issue 4 (1/2018, pages 23-31, June.
• Ana Raluca CHIOSA & Bogdan ANASTASIEI, 2018. "What Takes Consumers To Develop Brand Advocacy On Facebook," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 12, pages 131-140, December.
• Sefora Marcela NEMTEANU & Teodora Mihaela TARCZA, 2018. "Internal Marketing In Volunteer’S Management. A Quantitative Study In Romanian Non-Profit Sector," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 12, pages 77-83, December.
• Teodora Mihaela TARCZA & Marcela NEMȚEANU SEFORA, 2018. "Free Word Association For Romanian Traditional Food Products," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 17, pages 211-219, September.
• Suzanne Mawson, 2018. "Customer perceived value in high growth firms," Revista Cuadernos de Economía, Universidad Nacional de Colombia -FCE - CID, vol. 37(75), pages 755-778, December.
• Jose L. Wakabayashi Muroya & Jessica N. Alzamora Ruiz & Carlos A. Guerrero Medina, 2018. "La influencia de los objetivos de compra en la efectividad de las acciones de trade marketing dentro de los supermercados," Estudios Gerenciales, Universidad Icesi, vol. 34(146), pages 42-51, February.
• Germán Castellanos Ordoñez, 2018. "Distrinox, ¿cómo crecer rentablemente?," Estudios Gerenciales, Universidad Icesi, vol. 34(146), pages 114-122, February.
• Nelsio Rodrigues de Abreu & Janine Silva Nascimento Cunha & João Agnaldo do Nascimento, 2018. "Materialism and its influence on the subjective quality of life of Brazilian adolescents," Estudios Gerenciales, Universidad Icesi, vol. 34(148), pages 251-261, October.
• Pedro Barrientos Felipa, 2018. "La agricultura peruana y su capacidad de competir en el mercado internacional," Revista Equidad y Desarrollo, Universidad de la Salle, issue 32, pages 143-179, July.
• Belem Barbosa & Dolores Silva & Claudia Amaral Santos & Sandra Filipe, 2018. "On Using Guerrilla In Business-To-Business Communication: The Managers’ Views," CBU International Conference Proceedings, ISE Research Institute, vol. 6(0), pages 10-15, September.
• Sandra Filipe & Claudia Amaral Santos & Belem Barbosa, 2018. "Tourists’ Motivations And Obstacles For Choosing Glamping: An Exploratory Study," CBU International Conference Proceedings, ISE Research Institute, vol. 6(0), pages 113-119, September.
• Elina Gaitniece, 2018. "Digital Marketing Performance Evaluation Methods," CBU International Conference Proceedings, ISE Research Institute, vol. 6(0), pages 135-140, September.
• Magdalena Hofman-Kohlmeyer Hofman-Kohlmeyer, 2018. "Determinants Of Effective Product Placement In Computer Games – Literature Review," CBU International Conference Proceedings, ISE Research Institute, vol. 6(0), pages 181-186, September.
• Dominika Hoštáková, 2018. "Identification Of The Requirements Of Customers Of The Postal Company On The Spatial Availability Of Access And Contact Points Of The Public Postal Network," CBU International Conference Proceedings, ISE Research Institute, vol. 6(0), pages 187-192, September.
• Nataliya G. Larkina & Georgi V. Ovcharenko & Alexei V. Tagaev, 2018. "Evolution Of The Theoretical Foundations For Marketing In The Context Of The New Economy Formation," CBU International Conference Proceedings, ISE Research Institute, vol. 6(0), pages 288-295, September.
• Daina Šķiltere & Santa Bormane, 2018. "The Influence Of Integrated Marketing Communications On The Demand Of Sustainable Products At Latvian Food Retail Chains," CBU International Conference Proceedings, ISE Research Institute, vol. 6(0), pages 441-447, September.
• Santa Bormane, 2018. "Price As An Integrated Marketing Communication Tool In Promoting The Consumption Of Sustainable Products," CBU International Conference Proceedings, ISE Research Institute, vol. 6(0), pages 62-68, September.
• Regina Lenart-Gansiniec, 2018. "Methodological Challenges of Research on Crowdsourcing," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 4(4), pages 107-126.
• Emily Oster, 2018. "Diabetes and Diet: Purchasing Behavior Change in Response to Health Information," American Economic Journal: Applied Economics, American Economic Association, vol. 10(4), pages 308-348, October.
• Thomas Demuynck & Christian Seel, 2018. "Revealed Preference with Limited Consideration," American Economic Journal: Microeconomics, American Economic Association, vol. 10(1), pages 102-131, February.
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• Ambarish Chandra & Mara Lederman, 2018. "Revisiting the Relationship between Competition and Price Discrimination," American Economic Journal: Microeconomics, American Economic Association, vol. 10(2), pages 190-224, May.
• Sander Heinsalu, 2018. "Dynamic Noisy Signaling," American Economic Journal: Microeconomics, American Economic Association, vol. 10(2), pages 225-249, May.
• Kaushik Basu, 2018. "Markets and Manipulation: Time for a Paradigm Shift?," Journal of Economic Literature, American Economic Association, vol. 56(1), pages 185-205, March.
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• Darius N. Lakdawalla, 2018. "Economics of the Pharmaceutical Industry," Journal of Economic Literature, American Economic Association, vol. 56(2), pages 397-449, June.
• Daniel Adrian Gârdan & Mihai Andronie & Iuliana Petronela Gârdan & Irina Elena Andronie & Mariana Iatagan & Iulian Hurloiu, 2018. "Bioeconomy Development and Using of Intellectual Capital for the Creation of Competitive Advantages by SMEs in the Field of Biotechnology," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(49), pages 647-647, August.
• Nenad Djokic & Aleksandar Grubor & Nikola Milicevic & Viktorija Petrov, 2018. "New Market Segmentation Knowledge in the Function of Bioeconomy Development in Serbia," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(49), pages 700-700, August.
• Rodica Pamfilie & Adina-Gabriela Croitoru, 2018. "Better Brand Management Through Design Thinking," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(S12), pages 1029-1029, November.
• Stanislava Pachrová & Eva Janoušková & Jitka Ryšková, 2018. "Disparities in Tourism Demand of UNESCO Destinations," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(S12), pages 1040-1040, November.
• Marius-Cristian Neacsu & Silviu Negut & Gheorghe Vlasceanu, 2018. "The Impact of Geopolitical Risks on Tourism," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(S12), pages 870-870, November.
• Smaranda Cosma & Konstantina Zerva & Marius Bota & Cristina Fle?eriu, 2018. "A Study On the Romanians’ Profile Among Leisure Activities," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(S12), pages 920-920, November.
• Alina Badulescu & Daniel Badulescu & Ramona Simu?, 2018. "The Complex Relationship between International Tourism Demand and Economic Growth: An Analysis on Central and Eastern European Economies," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(S12), pages 935-935, November.
• Andreea Larisa BOBOC & Daniel MOISE, 2018. "Instruments Used for Marketing Experiments," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 129-136, November.
• Andriani KUSUMAWATI, 2018. "Exploring Millennials’ Decision-Making Behavior of Higher Education Institution: The Implication of University Social Media Marketing," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 137-148, November.
• Adrian MICU & Alexandru CAPATINA & Angela-Eliza MICU, 2018. "Exploring Artificial Intelligence Techniques’ Applicability in Social Media Marketing," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 156-165, November.
• Maria Cristiana MARTINI & Giovanna GALLI & Marcello TEDESCHI, 2018. "Brand Extension Acceptability in Food and Beverage Product Categories," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 166-175, November.
• Marcello TEDESCHI & Maria Cristiana MARTINI & Giovanna GALLI, 2018. "Collective Brands and Intention to Buy: A Preliminary Study on Wine Consumption," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 176-184, November.
• Giovanna GALLI & Marcello TEDESCHI & Maria Cristiana MARTINI, 2018. "The Frame Effect Revisited: Is Trust able to Transform People from Risk Averse to Risk Taker?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 185-191, November.
• Mariana PEREIRA & Luis HOR-MEYLL, 2018. "Nostalgia of Memorable Experiences and the Revisit to Tourism Locations," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 210-220, November.
• Irma SHYLE, 2018. "Purchasing Decisions and Consumer Behavior in BoP- Albanian Reality," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 24-33, November.
• Plamena PALAMAROVA, 2018. "Comparative Study in Digital Marketing Trends in Adventure Tourism: Bulgaria, Estonia, Ireland and Scotland," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 242-251, November.
• Bistra VASSILEVA, 2018. "Global Marketing Strategies of Innovative Clusters: Creating Self-sustained Ecosystems," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 252-262, November.
• Yardena VIANU & Mihaela CONSTANTINESCU & Ștefan-Claudiu CĂESCU, 2018. "The Analysis of the Importance of Branding Elements in the Romanian Music Industry," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 263-272, November.
• Tsvetelina DIMITROVA, 2018. "Corporate Image of Banks: Comparative Study in Bulgaria and Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 273-281, November.
• Hanna KOMULAINEN, 2018. "Customer’s Perspective on Customer Data Usage in Mobile Banking Context," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 34-44, November.
• Yana BALASHOVA-KOSTADINOVA, 2018. "Comparative Advantages of Territories – the Residents’ View," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 55-68, November.
• Kamila SŁUPIŃSKA & Anna SZWAJLIK, 2018. "Developing Activities in Social Media and their Functions Illustrated with an Example of Companies from the ICT Sector," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 69-78, November.
• Noama ABBAS & Kenan WASSOUF, 2018. "The Influence of the Rehabilited Servicespace on the Customers’ Response," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 9-23, November.
• Hande B. TURKER & V. Aslihan NASIR & Ulas Can ERGUNEY & Cagla SENOL, 2018. "Factors Determining the Adoption of Sharing Economy Models in the Travel Context," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 94-104, November.
• Kamila Pilch, 2018. "Image building for non-governmental organizations," Ekonomia Społeczna/Social Economy, Collegium of Economy and Public Administration, vol. 2, pages 90-97.
• Agnieszka Parkitna, & Jerzy Tutaj & Anna M. Kamińska, 2018. "The role of measuring the efficiency of marketing e-tool brand management," WORking papers in Management Science (WORMS) WORMS/18/05, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
• Anna Borkowska & Anna Dobrowolska & Jagoda Mrzyglocka-Chojnacka & Radoslaw Rynca, 2018. "Evaluation of student satisfaction and service quality: case study of university education in Poland," WORking papers in Management Science (WORMS) WORMS/18/06, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
• Zbigniew Malara & Radoslaw Rynca & Yasmin Ziaeian, 2018. "Marketing model of a university: assessment of the concept and suggestion for implementation," WORking papers in Management Science (WORMS) WORMS/18/07, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
• Rafal Michalski, 2018. "Information presentation compatibility in a simple digital control panel design: eye-tracking study," WORking papers in Management Science (WORMS) WORMS/18/10, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
• Adriana MANOLICÄ‚ & CORINA-ELENA MITITIUC & Teodora ROMAN, 2018. "Negative Brand Names," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 21, pages 31-44, June.
• Sunday Stephen AJEMUNIGBOHUN & Sulaiman Ademola ORESHILE & Noah Gbenga ALLI, 2018. "Internal Marketing, Salesforce Performance And Service Delivery: Empirical Evidence From The Nigerian Insurance Industry," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(46), pages 146-155, November.
• Barbu Mihai Constantin Răzvan & Popescu Marius Cătălin, 2018. "The Associations Of Sport Brand “Universitatea Craiova”," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(46), pages 87-94, December.
• Barbu Mihai Constantin Răzvan & Bratu Răducu Stefan, 2018. "Ethical Values Against Agresivity And Violence In Sport," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(46), pages 95-104, December.
• Adrian Nicolae CAZACU, 2018. "The Informational Contribution Of Varied Influences On The Decision In The Anime Culture E-Marketing," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 30-46, May.
• Mark AZAVEDO & John WALSH, 2018. "Artisanal Food Production And Marketing In The Perth Area Of Western Australia: Some Preliminary Indications Of Difficulties With Classical Economics And Supply Chain Theory," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 47-57, May.
• Daniela TULEU, 2018. "Consequences Of Social Media Technologies Adoption On Crm Capabilities And Firm Performance," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 89-97, May.
• Mihaela-Simona SUBTIRELU & Adina TURCU-STIOLICA & Florin-Ananu VREJU & Johny NEAMTU, 2018. "The Study On The Medical Adherence Of Patients To Rheumatoid Arthritis Treatment," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 98-106, May.
• Erika KULCSÁR & Judit Tímea INCZE & Gabriella TAMÁS, 2018. "The Relationship Between Physical Reality And Augmented/Virtual Reality In Tourism: The Quest For Special Restaurants," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 140-150, November.
• Ogochukwu Augustine ISIMOYA & Sunday Stephen AJEMUNIGBOHUN & Mustapha Tosin BALOGUN, 2018. "Customers’ Satisfaction Of Electronic Payment Systems In The Purchase Of Insurance Products In Nigeria," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 180-191, November.
• Ágnes Zsóka & Éva Vajkai, 2018. "Corporate sustainability reporting: scrutinising the requirements of comparability, transparency and reflection of sustainability performance," Society and Economy, Akadémiai Kiadó, Hungary, vol. 40(1), pages 19-44, March.
• Alexandra G. PRICOP & Gheorghe ORZAN, 2018. "Big Data: The Ubiquitous Data That Organizations Need To Leverage Nowadays," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(20), pages 1-1.
• Aneta ONISZCZUK-JASTRZABEK & Joanna BEDNARZ & Tomasz CZUBA & Piotr Oskar CZECHOWSKI, 2018. "Building Insurance Brand Image In The Sme Sector In Poland - An Empirical Study," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(20), pages 1-2.
• Dominique M Hanssens, 2018. "Long-Term Impact of Marketing:A Compendium," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 10704, June.
• Michael Kamins, 2018. "Marketing Manipulation:A Consumer's Survival Manual," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 10839, June.
• Wijnand Jongen, 2018. "The End of Online Shopping:The Future of New Retail in an Always Connected World," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11106, June.
• Dominique M. Hanssens, 2018. "Market Response, Competitive Behavior, and Time-Series Analysis," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 1, pages 1-40, World Scientific Publishing Co. Pte. Ltd..
• Gregory S. Carpenter & Lee G. Cooper & Dominique M. Hanssens & David F. Midgley, 2018. "Modeling Asymmetric Competition," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 2, pages 41-74, World Scientific Publishing Co. Pte. Ltd..
• Keiko Powers & Dominique M. Hanssens & Yih-Ing Hser & M. Douglas Anglin, 2018. "Measuring the Long-Term Effects of Public Policy: The Case of Narcotics Use and Property Crime," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 3, pages 75-105, World Scientific Publishing Co. Pte. Ltd..
• Marnik G. Dekimpe & Dominique M. Hanssens, 2018. "The Persistence of Marketing Effects on Sales," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 4, pages 107-142, World Scientific Publishing Co. Pte. Ltd..
• Marnik G. Dekimpe & Dominique M. Hanssens, 2018. "Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 5, pages 143-186, World Scientific Publishing Co. Pte. Ltd..
• Vincent R. Nijs & Marnik G. Dekimpe & Jan-Benedict E.M. Steenkamps & Dominique M. Hanssens, 2018. "The Category-Demand Effects of Price Promotions," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 6, pages 187-233, World Scientific Publishing Co. Pte. Ltd..
• Koen Pauwels & Dominique M. Hanssens & S. Siddarth, 2018. "The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 7, pages 235-286, World Scientific Publishing Co. Pte. Ltd..
• Koen Pauwels & Jorge Silva-Risso & Shuba Srinivasan & Dominique M. Hanssens, 2018. "New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 8, pages 287-324, World Scientific Publishing Co. Pte. Ltd..
• Jan-Benedict E. M. Steenkamp & Vincent R. Nijs & Dominique M. Hanssens & Marnik G. Dekimpe, 2018. "Competitive Reactions to Advertising and Promotion Attacks," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 9, pages 325-372, World Scientific Publishing Co. Pte. Ltd..
• Koen Pauwels & Dominique M. Hanssens, 2018. "Performance Regimes and Marketing Policy Shifts," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 10, pages 373-426, World Scientific Publishing Co. Pte. Ltd..
• Julian Villanueva & Shijin Yoo & Dominique M. Hanssens, 2018. "The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 11, pages 427-459, World Scientific Publishing Co. Pte. Ltd..
• Shuba Srinivasan & Dominique M. Hanssens, 2018. "Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 12, pages 461-519, World Scientific Publishing Co. Pte. Ltd..
• Amit Joshi & Dominique M. Hanssens, 2018. "The Direct and Indirect Effects of Advertising Spending on Firm Value," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 13, pages 521-556, World Scientific Publishing Co. Pte. Ltd..
• Dominique M. Hanssens & Koen H. Pauwels & Shuba Srinivasan & Marc Vanhuele & Gokhan Yildirim, 2018. "Consumer Attitude Metrics for Guiding Marketing Mix Decisions," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 14, pages 557-600, World Scientific Publishing Co. Pte. Ltd..
• Dominique M. Hanssens & Fang Wang & Xiao-Ping Zhang, 2018. "Performance Growth and Opportunistic Marketing Spending," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 15, pages 601-633, World Scientific Publishing Co. Pte. Ltd..
• Petra Leonora Cvitanović, 2018. "Perceived brand reliability of insurance companies as customer loyalty factor," EFZG Working Papers Series 1806, Faculty of Economics and Business, University of Zagreb.
• Merima Èinjareviæ Emir Agiæ Almir Peštek, 2018. "When Consumers are in Doubt, You Better Watch Out! The Moderating Role of consumer Skepticism and Subjective Knowledge in the Context of Organic Food Consumption," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, vol. 21(SCI), pages 1-14, December.
• Myslivcová, Světlana, 2018. "Innovative Human Resource Management," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2018), Split, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018, pages 212-218, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Stefańska, Magdalena & Knezevic, Blazenka & Stojkovic, Dragan, 2018. "Mobile Commerce and Consumers' Online Purchase Orientation in Poland, Croatia and Serbia," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2018), Split, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018, pages 276-285, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Cvitanović, Petra Leonora, 2018. "New Technologies in Marketing as Competitive Advantage," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2018), Split, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018, pages 294-302, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Grubor, Aleksandar & Jakša, Olja, 2018. "Social Media Marketing: Engaging with Consumers in Digital Era," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2018), Split, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018, pages 356-363, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Shakaib Farid, Dania & Ali, Mazhar, 2018. "Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics, pages 31-43.
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• Ivan Djuric & Linde Gotz & Miranda Svanidze & Thomas Glauben, 2018. "Agricultural Market Integration in the Commonwealth of Independent States: What Are the Main Driving Forces and Challenges?," Chapters, in: Gokhan Egilmez (ed.), Agricultural Value Chain, IntechOpen.
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• Sheeraz, Muhammad & Qadeer, Faisal & Masood, Mirha & Hameed, Imran, 2018. "Self-Congruence Facets and Emotional Brand Attachment: The Role of Product Involvement and Product Type," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics, pages 598-616.
• Schmallowsky, Katrin & Feuerhake, Christian, 2018. "Empirische Studie zum Messeverhalten von kleinen und mittleren Unternehmen in Mecklenburg-Vorpommern," Wismar Discussion Papers 05/2018, Hochschule Wismar, Wismar Business School.
• Hilgers-Sekowsky, Julia & Oral, Cansu & Schuster, Gabriele, 2018. "Trendstudie 2018: Lese- und Schreibverhalten der Generationen X, Y, Z," IUBH Discussion Papers - Marketing 1/2018, IUBH University of Applied Sciences.
• Engels, Barbara, 2018. "Datenschutzpräferenzen von Jugendlichen in Deutschland: Ergebnisse einer Schülerbefragung," IW-Trends – Vierteljahresschrift zur empirischen Wirtschaftsforschung, Institut der deutschen Wirtschaft (IW) / German Economic Institute, vol. 45(2), pages 3-26.
• Gesche, Tobias, 2018. "Reference Price Shifts and Customer Antagonism: Evidence from Reviews for Online Auctions," Annual Conference 2018 (Freiburg, Breisgau): Digital Economy 181650, Verein für Socialpolitik / German Economic Association.
• Aleksandar Grubor & Olja Jaksa, 2018. "Internet Marketing as a Business Necessity," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 16(2), pages 265-274.
• Andrzej Limanski & Zanna Poplawska & Ireneusz Drabik, 2018. "Marketing information system and risk reduction in managing a company on foreign markets," Ekonomia i Prawo, Uniwersytet Mikolaja Kopernika, vol. 17(1), pages 43-55, March.
• Beta Zatwarnicka-Madura, 2018. "Gender roles and online marketing communications in real estate markets," Ekonomia i Prawo, Uniwersytet Mikolaja Kopernika, vol. 17(4), pages 459-469, December.
• Essl, Andrea & von Bieberstein, Frauke & Kosfeld, Michael & Kröll, Markus, 2018. "Sales Performance and Social Preferences," IZA Discussion Papers 11505, Institute of Labor Economics (IZA).
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• Bronnenberg, Bart, 2018. "Innovation and Distribution: A General Equilibrium Model of Manufacturing and Retailing," CEPR Discussion Papers 13058, C.E.P.R. Discussion Papers.
• Bronnenberg, Bart & Dube, Jean-Pierre & Sanders, Robert, 2018. "Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test," CEPR Discussion Papers 13283, C.E.P.R. Discussion Papers.
• Bronnenberg, Bart & Klein, Tobias & Xu, Yan, 2018. "Consumer Time Budgets and Grocery Shopping Behavior," CEPR Discussion Papers 13302, C.E.P.R. Discussion Papers.
• Bonan, Jacopo & Battiston, Pietro & Bleck, Jaimie & LeMay-Boucher, Philippe & Pareglio, Stefano & Sarr, Bassirou & Tavoni, Massimo, 2017. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," MITP: Mitigation, Innovation and Transformation Pathways 263486, Fondazione Eni Enrico Mattei (FEEM).
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• Rossetto, Luca & Gastaldello, Giulia, 2018. "The Loyalty Structure of Sparkling Wine Brands in Italy," Journal of Wine Economics, Cambridge University Press, vol. 13(4), pages 409-418, November.
• Димитър Тричков, 2018. "Оценка И Анализ На Пазарния Потенциал За Дигитални Финансови Услуги В Субсахарна Африка," Almanac of PhD Students, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 14(14 Year 2), pages 162-178.
• Венета Любенова, 2018. "Концептуализиране Ценността На Бранда," Almanac of PhD Students, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 14(14 Year 2), pages 5-25.
• Борислав Атанасов, 2018. "Предоставяне На Потребителска Ценност Чрез Цената," Electronic magazine "Dialogue", D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 28-41.
• Дарина Павлова, 2018. "Приложни Аспекти На Клиентоцентричните Бизнес Модели," Yearbook of D. A. Tsenov Academy of Economics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 1(1 Year 20), pages 245-274.
• Nathalie Gardès, 2018. "Développement et validation d’une échelle de mesure de la compétence relationnelle du dirigeant et analyse de son impact sur l’accompagnement financier - Development and validation of manager’s relati," Revue Finance Contrôle Stratégie, revues.org, vol. 21(1), pages 1-32, March.
• Milica Slijepčević & Milica Kostić & Ivana Radojević, 2018. "Modern model of integrated corporate communication," Journal of Innovative Business and Management, DOBA Faculty, vol. 10(1).
• Nada Serajnik Sraka, 2018. "Sporocila za javnost: od tradicionalnega k digitalnemu," Journal of Innovative Business and Management, DOBA Faculty, vol. 10(1).
• Bertini, Marco & Buehler, Stefan & Halbheer, Daniel, 2018. "Consumer Resistance," Economics Working Paper Series 1804, University of St. Gallen, School of Economics and Political Science.
  • Halbheer, Daniel & Bertini, Marco & Buehler, Stefan, 2018. "Consumer Resistance," HEC Research Papers Series 1251, HEC Paris, revised 16 Feb 2018.
• Shrum, L. J. & Lowrey, Tina M. & Pogacar, Ruth, 2018. "The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework," HEC Research Papers Series 1261, HEC Paris, revised 03 May 2018.
• Gu, Yangjie & Botti, Simona & Faro, David, 2018. "Seeking and Avoiding Choice Closure to Enhance Outcome Satisfaction," HEC Research Papers Series 1274, HEC Paris.
• Rustagi, Nimish & Shrum, L. J., 2018. "Undermining the Restorative Potential of Compensatory Consumption: A Product’s Explicit Identity Connection Impedes Self-Repair," HEC Research Papers Series 1292, HEC Paris.
• Irina A. Firsova & Dinara G. Vasbieva & Andrey V. Losyakov & Viktoriia S. Arhipova & Andrey A. Pavlushin, 2018. "Development of “Active Consumer” Concept on Energy Market," International Journal of Energy Economics and Policy, Econjournals, vol. 8(3), pages 8-13.
• Irina Firsova & Dinara Vasbieva & Alexey I. Prokopyev & Evgeniy S. Zykin & Valentin V. Matvienko, 2018. "Development of Consumers' Behavior Business Model on Energy Market," International Journal of Energy Economics and Policy, Econjournals, vol. 8(4), pages 227-233.
• Gulnara M. Kvon & Alexey I. Prokopyev & Victor A. Shestak & Svetlana A. Ivanova & Konstantin V. Vodenko, 2018. "Energy Saving Projects as Energy Security Factors," International Journal of Energy Economics and Policy, Econjournals, vol. 8(6), pages 155-160.
• Ali, Mazhar & Ahmed, Masood, 2018. "Determinants of students’ loyalty to university: A service-based approach," MPRA Paper 84352, University Library of Munich, Germany.
• Morone, Andrea & Nemore, Francesco & Schirone, Dario Antonio, 2018. "Sales impact of servicescape's rational stimuli: A natural experiment," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 256-262.
  • Morone, Andrea & Nemore, Francesco & Schirone, Dario Antonio, 2018. "Sales impact of servicescape's rational stimuli: a natural experiment," MPRA Paper 85042, University Library of Munich, Germany.
• Morone, Andrea & Nemore, Francesco & Schirone, Dario Antonio, 2018. "Sales impact of servicescape’s emotional and rational stimuli: a survey study," MPRA Paper 85112, University Library of Munich, Germany.
  • Morone, Andrea & Nemore, Francesco & Schirone, Dario Antonio, 2018. "Sales impact of servicescape's emotional and rational stimuli: a survey study," MPRA Paper 85043, University Library of Munich, Germany.
  • Andrea Morone & Francesco Nemore & Dario, Antonio Schirone, 2018. "Sales impact of servicescape’s emotional and rational stimuli: a survey study," EERI Research Paper Series EERI RP 2018/02, Economics and Econometrics Research Institute (EERI), Brussels.
• Radu, Emilia, 2018. "Influența surselor de informare asupra comportamentului consumatorului
  [Influence of online information sources on consumer’s behaviour]," MPRA Paper 86858, University Library of Munich, Germany.
• Goslar, Alex, 2018. "Marketing Chapter 3," MPRA Paper 87080, University Library of Munich, Germany, revised 20 Apr 2018.
• Shakaib Farid, Dania & Ali, Mazhar, 2018. "Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics, pages 31-43.
  • Farid, Dania Shakaib & Ali, Mazhar, 2018. "Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country," MPRA Paper 87401, University Library of Munich, Germany.
• Fotiadis, Anestis, 2018. "Modelling wedding marketing strategies: An fsQCA Analysis," MPRA Paper 88249, University Library of Munich, Germany.
• Jing‐Lin Duanmu & Maoliang Bu & Russell Pittman, 2018. "Does market competition dampen environmental performance? Evidence from China," Strategic Management Journal, Wiley Blackwell, vol. 39(11), pages 3006-3030, November.
  • Duanmu, Jing-Lin & Bu, Maoliang & Pittman, Russell, 2018. "Does Market Competition Dampen Environmental Performance? Evidence from China," MPRA Paper 88378, University Library of Munich, Germany.
• Mensah, Ishmael & Dei Mensah, Rebecca, 2018. "Effects of Service Quality and Customer Satisfaction on Repurchase Intention in Restaurants on University of Cape Coast Campus," MPRA Paper 88449, University Library of Munich, Germany.
• Balakrishnan, VN & Mohamad Khan, Jamal Khan, 2018. "Influential Factors of Competitive Advantage Progression on SME Third-Party Logistics in Selangor Malaysia," MPRA Paper 89091, University Library of Munich, Germany.
• Khalid, Muneeba & Siddiqui, Dr.Danish Ahmed, 2018. "Impact of celebrity endorsement on consumer buying behavior towards beauty soap in Karachi city," MPRA Paper 89161, University Library of Munich, Germany, revised 17 Sep 2018.
• Yuksekbilgili, Zeki, 2018. "Sport eFANgelism Demographics," MPRA Paper 91249, University Library of Munich, Germany.
• Ahsina, Khalifa & Ettahir, Noura & Moussalih, Abdellah, 2018. "Le city branding comme moteur de développement pour le Maroc ? Cas de la ville de Dakhla
  [City branding as a development engine for Morocco? Case of the city of Dakhla]," MPRA Paper 91260, University Library of Munich, Germany, revised 26 Mar 2018.
• Soomro, Yasir Ali, 2018. "Does subliminal advertisement affect consumer behavior? An exploratory comparative analysis between marketing and non-marketing professionals," MPRA Paper 92124, University Library of Munich, Germany.
• Amin, Mat & Hamdan, Hamdan & Yani, Ahmad, 2018. "Pengaruh Kualitas Layanan, Kebijakan Harga Dan Promosi Terhadap Keputusan Konsumen Serta Dampaknya Pada Kepuasan Konsumen
  [The Effect Of Service Quality, Price And Promotion Policy On Consumer Deci," MPRA Paper 92158, University Library of Munich, Germany.
• Jaelani, Ali Musthohir & Juhari, Juhari, 2018. "Pengaruh Atribut Produk, Promosi Dan Kesadaran Merek Terhadap Keputusan Pembelian Sepeda Motor Honda Pcx
  [The Effect Of Product, Promotion, And Brand Awareness Attractions On Honda Pcx Motorcycle D," MPRA Paper 92161, University Library of Munich, Germany.
• Sugito, Sugito & Lubis, Arlina Nurbaity & Rini, Endang Sulistya & Absah, Yeni, 2018. "Influence of reference group indicators to the image of modern retail (case in Indonesia)," MPRA Paper 92356, University Library of Munich, Germany.
• Syahputra, S, 2018. "Impact Of Sales Management Control Strategy On Sales Perfomance In Life Insurance Sector," MPRA Paper 92764, University Library of Munich, Germany.
• Pelau, Corina & Ene, Irina, 2018. "Consumers’ perception on human-like artificial intelligence devices," MPRA Paper 94617, University Library of Munich, Germany.
• Alam Kazmi, Syed Hasnain & Zaman, Syed Imran & Wahab, Abdul & Yan, Kou, 2018. "Rise of Digital Media to Triumph Brand Loyalty," MPRA Paper 96033, University Library of Munich, Germany.
• Christou, Evangelos & Chatzigeorgiou, Chryssoula & Simeli, Ioanna, 2018. "Destination branding and visitor loyalty: The case of agrotourism," MPRA Paper 98791, University Library of Munich, Germany.
• Antoniadis, Konstantinos & Grougiou, Vasiliki & Zafiropoulos, Kostas & Vrana, Vasiliki & Theocharidis, Anastasios Ioannis, 2018. "The use of Facebook and Twitter by DMOs in Europe," MPRA Paper 98936, University Library of Munich, Germany.
• Soulidou, Afroditi K. & Karavasilis, George I. & Vrana, Vasiliki G. & Kehris, Evangelos C. & Theocharidis, Anastasios-Ioannis T. & Azaria, Alberto H., 2018. "Factors affecting hotel selection: Greek customers' perception," MPRA Paper 98937, University Library of Munich, Germany.
• Papageorgiou, Panagiotis & Papagianni, Efthimia, 2018. "Cultural diplomacy and its contribution to management of tourism destination image and identity," MPRA Paper 99031, University Library of Munich, Germany, revised 07 Feb 2020.
• Vitouladiti, Ourania & Ntaka, Alexandra & Sarantakou, Efthymia, 2018. "Evaluating Athens as a city-break destination: A marketing management approach in tourism and travel," MPRA Paper 99033, University Library of Munich, Germany.
• Dimitiradis, Efstathios D. & Kamenidou, Irene & Mamalis, Spyridon & Bara, Evangelia - Zoi, 2018. "The mediating effect of environmental policy on the relationship between satisfaction and loyalty in the hotel industry," MPRA Paper 99409, University Library of Munich, Germany.
• Otakar Nemec & Zuzana Wroblowska, 2018. "Requirements for applicants for the position of “product manager” in the USA," ACTA VSFS, University of Finance and Administration, vol. 12(2), pages 125-139.
• Květa Olšanová & Gina Gook & Marija Zlatić, 2018. "Influence of Luxury Companies’ Corporate Social Responsibility Activities on Consumer Purchase Intention: Development of a Theoretical Framework," Central European Business Review, University of Economics, Prague, vol. 2018(3), pages 1-25.
• Dina Lončarić & Marina Perišić Prodan & Lidija Bagarić, 2018. "The Relationship Between Tourism Experience Co-Creation, Life Satisfaction and Behavioural Intentions," Central European Business Review, University of Economics, Prague, vol. 2018(4), pages 1-14.
• Katarzyna Żyminkowska, 2018. "Hedonic and Utilitarian Drivers of Customer Engagement," Central European Business Review, University of Economics, Prague, vol. 2018(4), pages 15-33.
• Ladislav Tyll & Mohit Srivastava & Florián Brezina, 2018. "An Overview of German Centers of Corporate Dominance and Motives for Corporate Headquarters Relocation," Central European Business Review, University of Economics, Prague, vol. 2018(4), pages 61-79.
• TANASE, George Cosmin, 2018. "Artificial Intelligence: Optimizing the Experience of Digital Marketing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(1), pages 24-28, March.
• PURCAREA, Theodor, 2018. "Conversational Commerce, New Marketing Tactics, CX, Loyalty and Emotions," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(1), pages 30-39, March.
• TANASE, George Cosmin, 2018. "Responding to Customer Behaviour in Real Time: From Campaign Management to Marketing Automation," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(2), pages 25-29, June.
• PURCAREA, Theodor, 2018. "Retail digital marketing strategies," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(2), pages 30-40, June.
• TANASE, George Cosmin, 2018. "Retail Therapy as a Behavioral Act of the Modern Consumer," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(3), pages 29-33, September.
• PURCAREA, Theodor, 2018. "The Future of Retail Impacted by the Smart Phygital Era," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(3), pages 34-46, September.
• TANASE, George Cosmin, 2018. "The Visual Design Influence on Customer Perceptions of Online Assortments," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(4), pages 26-30, December.
• PURCAREA, Theodor, 2018. "Driving Competitive Advantage for Supply Chains by Delivering Relevant and Personal Customer Engagement," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(4), pages 31-44, December.
• Srđan Šapić & Milan Kocić & Jovana Filipović, 2018. "Brand and consumer characteristics as drivers of behaviour towards global and local brands," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics, vol. 36(2), pages 619-645.
• Gümüş, Rojan, 2018. "Marketing Practices in Health Sector: A Literature Review," Bulletin of Economic Theory and Analysis, BETA Journals, vol. 3(4), pages 217-235, December.
• Kurtoglu, Ramazan & Ozboluk, Tugba, 2018. "An Investigation on University Students’ Emoji Usage and Their Attitudes Toward Brands Using Emoji," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 9(3), pages 697-713, July.
• Avcilar, Mutlu Yuksel & Kulter Demirgunes, Banu & Yenilmez, Gulhan, 2018. "The Effects of In-App Mobile Ads Types on The Attitude Towards and Acceptance of Ads," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 9(4), pages 923-943, October.
• Ozsacmaci, Bulent, 2018. "The Mediation Effect of Green Marketing Activities on Green Brand Awareness and Consumer Purchase Intention," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 9(4), pages 945-960, October.
• Shaikh, Imran Mehboob & Noordin, Kamaruzaman & Alsharief, Ahmed, 2018. "Factors Influencing Customers’ Acceptance Towards Diminishing Partnership Home Financing: A Study of Pakistan," Islamic Economic Studies, The Islamic Research and Training Institute (IRTI), vol. 26, pages 63-86.
• Carrillo, Miriam & Gonzalez-Sparks, Alicia & U. Salcedo, Nestor, 2018. "Social power of preadolescent children on influence in their mothers’ purchasing behavior Initial study in Peruvian toy stores," Journal of Economics, Finance and Administrative Science, Universidad ESAN, vol. 23(45), pages 150-166.
• Baptista, Nuno & Matos, Nelson, 2018. "Analysing Destination Image From A Consumer Behaviour Perspective," Journal of Spatial and Organizational Dynamics, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 6(3), pages 226-236.
• Antunes, Nuno & Ramos, Célia & Sousa, Carlos, 2018. "Who Are The Tourists Sharing Content On Social Media? Behaviour And Characteristics," Journal of Spatial and Organizational Dynamics, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 6(3), pages 237-257.
• Palos-Sanchez, Pedro & Saura, Jose Ramon & Reyes-Menendez, Ana & Esquivel, Ivonne Vásquez, 2018. "Users Acceptance Of Location-Based Marketing Apps In Tourism Sector: An Exploratory Analysis," Journal of Spatial and Organizational Dynamics, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 6(3), pages 258-270.
• Gonçalves, Joana & Guerreiro, Manuela & Mendes, Júlio & Pereira, Luís, 2018. "Events Brand Personality: Insights From Music Festivals In Portugal," Journal of Spatial and Organizational Dynamics, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 6(3), pages 326-343.
• Mersid POTURAK & Merve TURKYILMAZ, 2018. "The Impact of eWOM in Social Media on Consumer Purchase Decisions: A Comparative Study between Romanian and Bosnian Consumers," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 3(2), pages 138-160, December.
• Gheorghe MINCULETE & Polixenia OLAR, 2018. "Functional Approaches to Scor Model in the Supply Chain Management Processes (Part I)," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 19(2), pages 136-144, May.
• Radojko LUKIC, 2018. "The Analysis of the Operative Profit Margin of Trade Companies in Serbia," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 19(5), pages 458-475, December.
• Essl, Andrea & Kosfeld, Michael & Kröll, Markus & Von Bieberstein, Frauke, 2018. "Sales Performance and Social Preferences," CEPR Discussion Papers 12904, C.E.P.R. Discussion Papers.
  • Essl, Andrea & von Bieberstein, Frauke & Kosfeld, Michael & Kröll, Markus, 2018. "Sales Performance and Social Preferences," IZA Discussion Papers 11505, Institute of Labor Economics (IZA).
• Yakup AKGÃœL & AyÅŸe AKYOL, 2018. "An Evaluation Of Cause-Related Marketing And A Scale Development Application," JOURNAL OF LIFE ECONOMICS, Rating Academy, vol. 5(1), pages 1-24, January.
• Mustafa PORTAKALCI & Esra AYDIN KILIÇ, 2018. "The Role Of Consumer'S Educational Status In Purshasing Decisions: In The Context Of Food And Cosmetic Advertising," JOURNAL OF LIFE ECONOMICS, Rating Academy, vol. 5(1), pages 43-58, January.
• Esra AYDIN KILIÇ & Mustafa PORTAKALCI, 2018. "The Impact Of Consumer Innovativeness As A Competative Instrument On Buying Habits," JOURNAL OF LIFE ECONOMICS, Rating Academy, vol. 5(1), pages 95-108, January.
• Nihan TOMRÄ°S KÜÇÜN & Can YAMAN & Sezen GÃœNGÖR & Sertaç EROÄžLU, 2018. "Biometric Analysis Of Stress Levels Of Digital Natives And Digital Immigrants Within Online Shopping Processes," JOURNAL OF LIFE ECONOMICS, Rating Academy, vol. 5(4), pages 177-190, October.
• Can YAMAN & Nihan TOMRÄ°S KÜÇÜN & Sezen GÃœNGÖR & Sertaç EROÄžLU, 2018. "The Contextual Effect And Measurement Of Attention To Advertisements Via Eye Tracking Method," JOURNAL OF LIFE ECONOMICS, Rating Academy, vol. 5(4), pages 221-232, October.
• Sugito & Arlina Nurbaity Lubis & Endang Sulistya Rini & Yeni Absah, 2018. "Influence Of Reference Group Indicators To The Image Of Modern Retail (Case In Indonesia)," Junior Scientific Researcher, SC Research Publishing SRL, vol. 4(2), pages 67-79, November.
• Darren Filson & James H. Havlicek, 2018. "The performance of global film franchises: installment effects and extension decisions," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 42(3), pages 447-467, August.
• Prashant Das & Patrick Smith & Paul Gallimore, 2018. "Pricing Extreme Attributes in Commercial Real Estate: the Case of Hotel Transactions," The Journal of Real Estate Finance and Economics, Springer, vol. 57(2), pages 264-296, August.
• Zouhaïer M’Chirgui & Wadid Lamine & Sarfraz Mian & Alain Fayolle, 2018. "University technology commercialization through new venture projects: an assessment of the French regional incubator program," The Journal of Technology Transfer, Springer, vol. 43(5), pages 1142-1160, October.
• Kirthi Kalyanam & John McAteer & Jonathan Marek & James Hodges & Lifeng Lin, 2018. "Cross channel effects of search engine advertising on brick & mortar retail sales: Meta analysis of large scale field experiments on Google.com," Quantitative Marketing and Economics (QME), Springer, vol. 16(1), pages 1-42, March.
• Anna E. Tuchman & Harikesh S. Nair & Pedro M. Gardete, 2018. "Television ad-skipping, consumption complementarities and the consumer demand for advertising," Quantitative Marketing and Economics (QME), Springer, vol. 16(2), pages 111-174, June.
• Yuxin Chen & Ozge Turut, 2018. "Entry deterrence/accommodation with imperfect strategic thinking capability," Quantitative Marketing and Economics (QME), Springer, vol. 16(2), pages 175-207, June.
• Muhammad Shahid Shams & Murtaza Masood Niazi, 2018. "Fostering Faculty Engagement in Public Sector Universities : A Proposed Conceptual Model," Kardan Journal of Economics and Management Sciences, Kardan University, Department of Economics, vol. 1(2), April.
• Achiraya Monthathip & Winai Puttakul & Chakrit Potchanasin, 2018. "An Analysis of Optimal Attributes of Organic Shampoo," Working Papers 201801, Kasetsart University, Department of Agricultural and Resource Economics, revised Jun 2018.
• Ryosuke Igari & Takahiro Hoshino, 2018. "A Bayesian Gamma Frailty Model Using the Sum of Independent Random Variables: Application of the Estimation of an Interpurchase Timing Model," Keio-IES Discussion Paper Series 2018-021, Institute for Economics Studies, Keio University.
• April Sabdi Marbun & Sukaria Sinulingga & Iskandarini, 2018. "Analysis of Influence of Quality of Service and Quality of Products on Loyalty of Members with Member Satisfaction as Intervening Variable in Loan and Save Cooperative Nasari Branch Office of Medan," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 4(3), pages 106-121, September.
• Mark Azavedo & John Walsh, 2018. "How important is Food at Farmers’ Markets? Evidence from Bardon Farmers’ Market, Brisbane, Queensland, Australia," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 4(3), pages 32-39, September.
• Bello Taofik Abidemi & Fairol Bin Halim & Ahmad Alshauibi, 2018. "Moderating Role of Environmental Dynamism on the Relationship between Service Marketing Mix, Marketing Orientation and Microfinance Performance: A Conceptual Model," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 4(3), pages 40-46, September.
• Raluca-Giorgiana Chivu & Ivona Stoica, 2018. "Online Advertising Impact in the Bio Products Decision Purchase Process," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 4(3), pages 47-52, September.
• Bogdanel Dragut, 2018. "Quantification Satisfaction Airline Passengers," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 4(3), pages 70-75, September.
• Rizky Putra & Winda Ardiani, 2018. "Effect of Communication Process on Customer Satisfaction in Improving Customer's Retention," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 4(3), pages 87-95, September.
• Hardi Mulyono & Syafrizal Helmi Situmorang, 2018. "e-CRM and Loyalty: A Mediation Effect of Customer Experience and Satisfaction in Online Transportation of Indonesia," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 4(3), pages 96-105, September.
• Zoltán Huszár & Péter Várnagy & Iván Zádori & Zsolt Nemeskéri & Balázs Pankász, 2018. "Tolerance and Sensitivity in the Context of Civic Education: Results of an Empirical Survey," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 4(4), pages 127-133, December.
• Tarján, Tamás & Veres, Zoltán, 2018. "Szekvenciális fogyasztói termékválasztás döntési kontinuuma
  [The decision-making continuum of sequential consumer-product choices]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(5), pages 525-550.
• Fernández Jardón, Carlos Mª, 2018. "Motivaciones de compra en consumidores de productos de comercio justo/Motivations of Purchase in Consumers of Fair Trade Products," Estudios de Economia Aplicada, Estudios de Economia Aplicada, vol. 36, pages 579-602, Mayo.
• Muhammad Ishtiaq Ishaq, 2018. "Testing Sustainable Consumption Behavior in Italy and Pakistan," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 4(1), pages 93-104, July.
• Matej Rus & Maja Konecnik Ruzzier & Mitja Ruzzier, 2018. "Startup Branding: Empirical Evidence among Slovenian Startups," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 16(1 (Spring), pages 79-94.
• Petra Leonora Cvitanovic, 2018. "Navigating New Marketing Technologies, Channels and Metrics," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 16(4 (Winter), pages 379-400.
• Szabolcs Nagy & Csilla Konyha Molnárné, 2018. "The Effects of Hofstede's Cultural Dimensions on Pro-Environmental Behaviour: How Culture Influences Environmentally Conscious Behaviour," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 14(01), pages 27-36.
• Stefano COLOMBO & Paolo GARELLA, 2018. "Self-customization and price competition," Departmental Working Papers 2018-09, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
• Susan (Sixue) Jia & Fei Li, 2018. "Customer value co-creation in KIBS firms’ new service development: Patterns and antecedents," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 8(1), pages 19-28, January.
• I.M. Markin, 2018. "Developing brand of the city by creating medium-level city sights," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, April.
• Antineskul Ekaterina A. & Yasireva Anna A. & Spitsyna Elizaveta, 2018. "Marketing Of The Bread Department Of The Local Retail Network," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, April.
• Kersina Evgenia & Khachikyan Elina, 2018. "Features Of Promotion Of A Construction Company In The Market Of Housing Construction In Perm," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, April.
• Tatiana V. Kotsofana, 2018. "The Driving Forces Of Inflation And The Mechanisms For Their Implementation In The Russian Economy," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, April.
• M.K. Gusev, 2018. "Risks Of Formation And Management Of The Business Reputation And Image Of The Organization: Evaluation Of The Topic’S Study," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, June.
• Zabelina Maria A. & Ivashkova N.I., 2018. "Strategic And Tactical Marketing In Digital Economy," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, June.
• Ivanova Alisa Y. & Belov Evgeny I., 2018. "Geographical Aspect Of Optimization Of Retail Business Of Gas Stations And Marketing Policy Of Vertically Integrated Oil Companies," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, June.
• Novikova K. V. & Pyankov V.V. & Zhikina N.A., 2018. "Specifics Of Price Policy Of The Companies In The Market Of Ready Food," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, June.
• Glazkova Ol'ga, 2018. "Marketing Channels For The Distribution Of Pharmaceutical Products," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, June.
• Artoym E. Kovalenko & Irina Y. Okolnishnikova & Victor M. Katochkov, 2018. "Transformation Of Information Flows In Internet Marketing Activities Of Small Businesses," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Ekaterina S. Kusova, 2018. "Art In Brand Space," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Chirkova Elena, 2018. "Aspects Of Using The Marketing Mix In The Sphere Of Preschool Education," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Roman Sidorchuk, 2018. "Analysis Of The International Experience Of Product Selection For Use In The Process Of Forming A Consumer Price Index," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• Tiziano Bursi & Giovanna Galli, 2018. "Approccio al mercato cinese del turismo (Approaching the Chinese tourism market)," Department of Economics 0135, University of Modena and Reggio E., Faculty of Economics "Marco Biagi".
• Tiziano Bursi & Giovanna Galli & Sara Scaccaglia, 2018. "Argo Tractors: un caso di reshoring di successo (Argo Tractors: a successful reshoring case)," Department of Economics 0137, University of Modena and Reggio E., Faculty of Economics "Marco Biagi".
• David Chaplin & Ken Brown & John Harris, 2018. "The Power of Self-Promotion: Twitter Followers and Guaranteed Purses in Professional Boxing," Journal of Economic Insight (formerly the Journal of Economics (MVEA)), Missouri Valley Economic Association, vol. 44(2), pages 23-40.
• Nuryakin & Vincent Didiek Wiet Aryanto & Mulyo Budi Setiawan, 2018. "Mediating effect of value creation in the relationship between relational capabilities on business performance," Contaduría y Administración, Accounting and Management, vol. 63(1), pages 33-34, Enero - M.
• Bernardo Amezcua & Arturo Briseño & Teresa Ríos & Edgardo Ayala, 2018. "La disposición a pagar más por productos vinculados a la RSE: evidencia de un análisis conjunto en México," Contaduría y Administración, Accounting and Management, vol. 63(2), pages 211-232, Abril-Jun.
• Bernardo Amezcua & Arturo Briseño & Teresa Ríos & Edgardo Ayala, 2018. "The willingness to pay for cause related products: Empirical evidence from a conjoint analysis in Mexico," Contaduría y Administración, Accounting and Management, vol. 63(2), pages 233-254, Abril-Jun.
• José Luis Zapata Sánchez & Judith Cavazos Arroyo & Yésica Mayett Moreno, 2018. "Adquisición y la transferencia de conocimiento tácito de mercadotecnia en pequeños y medianos hoteles," Contaduría y Administración, Accounting and Management, vol. 63(2), pages 269-288, Abril-Jun.
• Jorge Vera & Andrea Trujillo, 2018. "Assessing the effect of service quality over user satisfaction in public health institutions in Mexico," Contaduría y Administración, Accounting and Management, vol. 63(2), pages 28-51, Abril-Jun.
• José Luis Zapata Sánchez & Judith Cavazos Arroyo & Yésica Mayett Moreno, 2018. "Acquisition and transfer of tacit knowledge of marketing in small and medium hotels," Contaduría y Administración, Accounting and Management, vol. 63(2), pages 289-308, Abril-Jun.
• Jorge Vera & Andrea Trujillo, 2018. "El efecto de la calidad del servicio en la satisfacción del derechohabiente en instituciones públicas de salud en México," Contaduría y Administración, Accounting and Management, vol. 63(2), pages 5-27, Abril-Jun.
• Jeffrey E. Harris & Mariana Gerstenblüth & Patricia Triunfo, 2018. "Smokers’ Rational Lexicographic Preferences for Cigarette Package Warnings: A Discrete Choice Experiment with Eye Tracking," NBER Working Papers 24974, National Bureau of Economic Research, Inc.
• Suzanne B. Shu & Robert Zeithammer & John W. Payne, 2018. "The Pivotal Role of Fairness: Which Consumers Like Annuities?," NBER Working Papers 25067, National Bureau of Economic Research, Inc.
• Bart Bronnenberg & Jean-Pierre H. Dubé & Robert E. Sanders, 2018. "Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test," NBER Working Papers 25214, National Bureau of Economic Research, Inc.
• Savica Dimitrieska & Elizabeta Stamevska & Aleksandra Stankovska, 2018. "Brand Name – Theory And Practice," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 6(1), pages 148-153.
• Tanja Krsteva, 2018. "The New Rules Of Green Marketing," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 6(2), pages 293-297.
• Savica Dimitrieska & Aleksandra Stankovska & Tanja Efremova, 2018. "Artificial Intelligence And Marketing," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 6(2), pages 298-304.
• Savica Dimitrieska & Tanja Efremova & Aleksandra Stankovska, 2018. "The Role Of Trademarks In Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 14(1), pages 174-180.
• Dessislava Kostova-Pickett, 2018. "Price With Confidentiality," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 14(1), pages 194-200.
• Tina Rönnberg, 2018. "Digitalisation From Connected To Digital Consumer," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 14(1), pages 46-58.
• Vyara Kyurova, 2018. "Relationship Marketing Of Hotel Business," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 14(2), pages 170-176.
• Tanja Krsteva, 2018. "Green Marketing Strategies," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 14(2), pages 177-181.
• Savica Dimitrieska & Aleksandra Stankovska & Tanja Efremova, 2018. "The Fourth Industrial Revolution €“ Advantages And Disadvantages," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 14(2), pages 182-187.

2017

• Bocoum, Fadima & Grimm, Michael & Hartwig, Renate & Zongo, Nathalie, 2017. "Nudging Households to Take Up Health Insurance: Evidence from a Randomized Experiment in Burkina Faso," IZA Discussion Papers 10744, Institute of Labor Economics (IZA).
• Dr. Monika Garg, 2017. "Implication of Efficient Market Hypothesis for Investment Decisions," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 12(2), pages 135-141, October.
• A. Seetharaman & Indu Niranjan & A.S. Saravanan & Dinakaran Balaji, 2017. "A Study of the Moderate Growth of Online Retailing (Ecommerce) In the UAE," Journal of Developing Areas, Tennessee State University, College of Business, vol. 51(4), pages 397-412, October-D.
• Shui-Lien Chen & June-Hong Chen & Shiou Chi Chang, 2017. "Understanding the Antecedents of Individuals Intention of Using Cloud Services," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, vol. 13(2), pages 139-166, August.
• Hsiu-Hua Chang, 2017. "Consumer Socially Sustainable Consumption: The Perspective toward Corporate Social Responsibility, Perceived Value, and Brand Loyalty," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, vol. 13(2), pages 167-191, August.
• Wen-Kuo Chen & Dong-Shang Chang & Chun-Cheng Chen, 2017. "The Role of Utilitarian and Hedonic Values on Users' Continued Usage and Purchase Intention in a Social Commerce Environment," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, vol. 13(2), pages 193-220, August.
• Truong Hoang Anh Tho & Chih-Hung Wang & Ya-Yun Tang, 2017. "Exploring the Effect of TV Sponsorship on Sponsor Brand Commitment in an Emerging Economy," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, vol. 13(2), pages 221-239, August.
• Magdalena DANILET & Olesia MIHAI & Anca Maria CLIPA, 2017. "EU's metaphorical representation in the Moldovan economic press," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 9(2), pages 97-111, August.
• Silvio John Camilleri & Denise Ellul, 2017. "Younger Customers' Outlooks when Selecting and Changing a Financial Services Provider: The Case of Maltese Students," International Journal of Financial Research, International Journal of Financial Research, Sciedu Press, vol. 8(2), pages 51-63, April.
  • Camilleri, Silvio John & Ellul, Denise, 2017. "Younger Customers' Outlooks when Selecting and Changing a Financial Services Provider: The Case of Maltese Students," MPRA Paper 77744, University Library of Munich, Germany.
• Cătălin-Ioan CLIPA & Magdalena DANILEȚ & Anca-Maria CLIPA, 2017. "Country Of Origin Effect And Perception Of Romanian Consumers," Junior Scientific Researcher, SC Research Publishing SRL, vol. 3(1), pages 19-29, May.
  • Clipa, Cătălin-Ioan & Danilet, Magdalena & Clipa, Anca-Maria, 2017. "Country of origin effect and perception of Romanian consumers," MPRA Paper 83590, University Library of Munich, Germany.
• Dimitrios Belias & George Aspridis & Labros Sdrolias & Efstathios Velissariou & Dimitrios Kyriakou & Athanasios Koustelios & Labros Vasiliadis, 2017. "The use of social media as a tool for acquiring knowledge and collaborative environment in Tourism - The Case of Greece," Tourism Research Institute, Journal of Tourism Research, vol. 16(1), pages 106-116, June.
• Eleonora Patacchini & Edoardo Rainone, 2017. "Social Ties and the Demand for Financial Services," Journal of Financial Services Research, Springer;Western Finance Association, vol. 52(1), pages 35-88, October.
  • Eleonora Patacchini & Edoardo Rainone, 2017. "Social ties and the demand for financial services," Temi di discussione (Economic working papers) 1115, Bank of Italy, Economic Research and International Relations Area.
• Nicole Jonker & Mirjam Plooij & Johan Verburg, 2017. "Did a Public Campaign Influence Debit Card Usage? Evidence from the Netherlands," Journal of Financial Services Research, Springer;Western Finance Association, vol. 52(1), pages 89-121, October.
• Dirk F. Gerritsen & Saskia van Rheenen, 2017. "The value of winning: endorsement returns in individual sports," Marketing Letters, Springer, vol. 28(3), pages 371-384, September.
• Amin Sayedi & Jeffrey D. Shulman, 2017. "Strategic compliments in sales," Quantitative Marketing and Economics (QME), Springer, vol. 15(1), pages 57-84, March.
• Stephan Seiler & Song Yao, 2017. "The impact of advertising along the conversion funnel," Quantitative Marketing and Economics (QME), Springer, vol. 15(3), pages 241-278, September.
• Ron N. Borkovsky, 2017. "The timing of version releases: A dynamic duopoly model," Quantitative Marketing and Economics (QME), Springer, vol. 15(3), pages 187-239, September.
• Ryosuke Igari & Takahiro Hoshino, 2017. "Bayesian Data Combination Approach for Repeated Durations under Unobserved Missing Indicators: Application to Interpurchase-Timing in Marketing," Keio-IES Discussion Paper Series 2017-015, Institute for Economics Studies, Keio University.
• Gheorghe Ciobota, 2017. "Internal Communication Marketing Role Within Organization," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 9(2), pages 6-9, June.
• Mirela Catalina Turkes, 2017. "Factors Affecting Internet Users: A Comparative Investigation between Romania and Turkey," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 3(2), pages 110-115, June.
• Mirela Catalina Turkes & Alexandru Olariu & Mirela Matache, 2017. "Patient Satisfaction Perceived in the Emergency Department: A Quantitative Study in a State Hospital in Romania," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 3(3), pages 112-117, September.
• Mirela Catalina Türkes, 2017. "Cluster Analysis of Total Assets Provided By Banks from Four Continents," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 3(4), pages 24-28, December.
• Blaženka Knežević & Mia Delić, 2017. "Young Consumers’ Perception of Problems and Usefulness of Mobile Shopping Applications," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 5(1), pages 43-58.
• Marzanna Katarzyna Witek-Hajduk & Anna Napiórkowska, 2017. "A Framework of Retailer-Manufacturer Cooperation and Coopetition: Consumer Durable Goods Retailers’ Case Studies," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 5(1), pages 59-76.
• Grażyna Śmigielska & Magdalena Stefańska, 2017. "Innovative Positioning as a Marketing Tool of Retailers on the Food Market," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 5(1), pages 77-90.
• Małgorzata Bartosik-Purgat & Barbara Jankowska, 2017. "The Use of Social Networking Sites in Job Related Activities: A Cross-cultural Comparison," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 5(2), pages 177-193.
• Angga Pandu Wijaya, 2017. "Role of Experience in Customer Self-Congruity to Maintaining Loyalty: A Study on Fashion Store," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 5(3), pages 189-198.
• Babatunde Akanji, 2017. "A Case Analysis on the Adequacy of Work-Life Balance Practices in UK Small- and Medium-Sized Enterprises," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 5(3), pages 199-213.
• Agárdi, Irma & Berezvai, Zombor & Alt, Mónika-Anetta, 2017. "A nemzetközi diverzifikáció, az innováció és a teljesítmény kapcsolata az európai élelmiszer-kiskereskedelemben
  [International diversification and the innovation activity and performance of leading," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(7), pages 805-822.
• Tao-Hung LIN, 2017. "Service innovation, perceived values, and post-purchase behavior," Turkish Economic Review, KSP Journals, vol. 4(3), pages 301-307, September.
• Tao-Hung LIN, 2017. "Service innovation, experience marketing, and post-purchase behavior: The case of Team working in a direct marketing organization," Journal of Social and Administrative Sciences, KSP Journals, vol. 4(3), pages 273-282, September.
• Krämer, Florentin & Schmidt, Klaus M. & Spann, Martin & Stich, Lucas, 2017. "Delegating pricing power to customers," Munich Reprints in Economics 49870, University of Munich, Department of Economics.
• Malgorzata Bartosik-Purgat & Oxana Filipchuk & Michael B. Hinner, 2017. "Communication and Consumer Activities of Social Networking Sites Users: Cases from Germany, Poland and Russia," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 15(4 (Winter), pages 341-363.
• Sarah Magnotta, 2017. "A Conceptual Framework of A Customer’s Perception of Retail Salesperson Opportunism," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 7(11), pages 1-8, November.
• Stephen Banahene, 2017. "The Impact of Brand Personality and Students’ Self-Concept on Brand Engagement," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 7(8), pages 12-25, August.
• Ermakov Yuri & Ermakova Mariya Y., 2017. "Marketing Orientation Activity Of The Modern Russian University," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, February.
• Ermakov Yuri & Starobinskaya Nadegda M., 2017. "Creative Advertising: The Concept, Strategy Implementation," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, February.
• Pogorilyak B.I., 2017. "Prerequisites For The Implementation Of The Frame Model In Marketing Planning," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, June.
• Ermakov Yuri & Kirillov Anatoly, 2017. "Partisan Marketing: Essence, Concepts And Features," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, June.
• Andreev S.N. & Dolgova M.V. & Yevseyeva J., 2017. "Desk Research Of The Market Of Components For Industrial Products," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Cerf, Moran & Garcia-Garcia, Manuel (ed.), 2017. "Consumer Neuroscience," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262036592, August.
• Jorge Vera & Andrea Trujillo, 2017. "Searching most influential variables to brand loyalty measurements: An exploratory study," Contaduría y Administración, Accounting and Management, vol. 62(2), pages 28-29, Abril-Jun.
• Rogelio Puente Díaz & Judith Cavazos Arroyo, 2017. "Material values: A study of some antecedents and consequences," Contaduría y Administración, Accounting and Management, vol. 62(4), pages 1214-1227, Octubre-D.
• Judith A. Chevalier & Yaniv Dover & Dina Mayzlin, 2017. "Channels of Impact: User Reviews when Quality is Dynamic and Managers Respond," NBER Working Papers 23299, National Bureau of Economic Research, Inc.
• Stefano DellaVigna & Matthew Gentzkow, 2019. "Uniform Pricing in U.S. Retail Chains," The Quarterly Journal of Economics, Oxford University Press, vol. 134(4), pages 2011-2084.
  • Stefano DellaVigna & Matthew Gentzkow, 2017. "Uniform Pricing in US Retail Chains," NBER Working Papers 23996, National Bureau of Economic Research, Inc.
• Yulia Nedelcheva, 2017. "Modern Urbanization And Its Impact On The Marketing Of Real Estates," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 5(1), pages 57-65.
• Savica Dimitrieska & Aleksandra Stankovska & Kyriakos Iliou, 2017. "Contemporary Ways To Promote A New Product," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 5(2), pages 51-60.
• Savica Dimitrieska & Aleksandra Stankovska & Tanja Efremova, 2017. "The Application Of Decision Rules When Buying A Middle-Class Automobile," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 13(1), pages 181-190.
• T. Tony Ke & Baojun Jiang & Monic Sun, 2017. "Peer-to-Peer Markets with Bilateral Ratings," Working Papers 17-01, NET Institute.
• Popov Oleksandr & Serdyukov Konstantin, 2017. "Estimation of structural organization of corporate relations at forming of corporation development strategy," Technology audit and production reserves, 4(36) 2017, Socionet;Technology audit and production reserves, vol. 4(5(36)), pages 44-49.
• Solodova Olga & Golubyonkova Olena, 2017. "Research of factors that influence the trademark policy of an enterprise," Technology audit and production reserves, 6(38) 2017, Socionet;Technology audit and production reserves, vol. 6(4(38)), pages 34-39.
• Lisun Yanina, 2017. "Investigation of relationship marketing in the franchising activity of trade companies," Technology audit and production reserves, 5(37) 2017, Socionet;Technology audit and production reserves, vol. 5(4(37)), pages 13-19.
• Dligach Andrii, 2017. "Development of marketing strategies in system-reflexive marketing," Technology audit and production reserves, 5(37) 2017, Socionet;Technology audit and production reserves, vol. 5(4(37)), pages 34-40.
• Savica Dimitrieska & Ljiljana Koneska & Kostadinka Gavazova Kozareva & Jasna Teofilovska, 2017. "The Power Of Private Brands," CBU International Conference Proceedings, ISE Research Institute, vol. 5(0), pages 114-119, September.
• Elina Gaitniece, 2017. "Online Recommendation Systems’ Usage By Companies In Baltic Countries," CBU International Conference Proceedings, ISE Research Institute, vol. 5(0), pages 128-131, September.
• Carmen Balan, 2017. "Nike On Instagram: Themes Of Branded Content And Their Engagement Power," CBU International Conference Proceedings, ISE Research Institute, vol. 5(0), pages 13-18, September.
• Magdalena Hofman-Kohlmeyer, 2017. "Customer Engagement With A Brand In The Context Of Social Media," CBU International Conference Proceedings, ISE Research Institute, vol. 5(0), pages 172-177, September.
• Martin Hudák & Radovan Madleňák & Veronika Brezániová, 2017. "The Impact Of Advertisement On Consumer’S Perception," CBU International Conference Proceedings, ISE Research Institute, vol. 5(0), pages 187-191, September.
• Dragomir Popov & Femi Odebiyi, 2017. "Pricing Models In A Captive Market: A Case Study Of Lcc Dormitories," CBU International Conference Proceedings, ISE Research Institute, vol. 5(0), pages 389-395, September.
• Vyara Kyurova & Dilyana Yaneva, 2017. "Research On The Impact Of The Corporate Image On The Competitiveness Of Interior Design Enterprises," CBU International Conference Proceedings, ISE Research Institute, vol. 5(0), pages 495-498, September.
• Ludmila Bahmane, 2017. "A Turbulent Business Environment As A Criteria Of Optimal Strategy To Enter International Markets," CBU International Conference Proceedings, ISE Research Institute, vol. 5(0), pages 6-12, September.
• Etienne Gagnon & David López-Salido & Jason Sockin, 2017. "The Cyclicality of Sales, Regular, and Effective Prices: Business Cycle and Policy Implications: Comment," American Economic Review, American Economic Association, vol. 107(10), pages 3229-3242, October.
• Jake Bowers & Nathaniel Higgins & Dean Karlan & Sarah Tulman & Jonathan Zinman, 2017. "Challenges to Replication and Iteration in Field Experiments: Evidence from Two Direct Mail Shots," American Economic Review, American Economic Association, vol. 107(5), pages 462-465, May.
• Leemore Dafny & Christopher Ody & Matt Schmitt, 2017. "When Discounts Raise Costs: The Effect of Copay Coupons on Generic Utilization," American Economic Journal: Economic Policy, American Economic Association, vol. 9(2), pages 91-123, May.
  • Leemore Dafny & Christopher Ody & Matthew Schmitt, 2016. "When Discounts Raise Costs: The Effect of Copay Coupons on Generic Utilization," NBER Working Papers 22745, National Bureau of Economic Research, Inc.
• Ali Hortaçsu & Seyed Ali Madanizadeh & Steven L. Puller, 2017. "Power to Choose? An Analysis of Consumer Inertia in the Residential Electricity Market," American Economic Journal: Economic Policy, American Economic Association, vol. 9(4), pages 192-226, November.
  • Ali Hortaçsu & Seyed Ali Madanizadeh & Steven L. Puller, 2015. "Power to Choose? An Analysis of Consumer Inertia in the Residential Electricity Market," NBER Working Papers 20988, National Bureau of Economic Research, Inc.
• Gabriel Bratucu & Alexandra Palade (Zamfirache) & Anca Madar & Nicoleta Andreea Neacsu, 2017. "Competition on the University Educational Services Market in Romania and the Protection of Students’ Rights and Interests," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(45), pages 414-414, May.
• Gheorghe Epura & Bianca Tesca?iu & Raluca Dania Todor & Karin-Andreea Sasu, 2017. "Responsible Consumption – Source of Competitive Advantages and Solution for Tourist Protection," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(45), pages 447-447, May.
• Norbert Haydam & Theodor Purcarea & Tudor Edu & Iliuta Costel Negricea, 2017. "Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(45), pages 528-528, May.
• Yasin Galip Gencer & Ulas Akkucuk, 2017. "Measuring Quality in Automobile Aftersales: AutoSERVQUAL Scale," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(44), pages 110-110, February.
• Nicolae Al. Pop & Corina Pelau, 2017. "Correlations within the EFQM Business Excellence Model by Applying a Factor Analysis," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(44), pages 1-28, February.
• Joanna Korpus, 2017. "Rebranding in the Banking Industry Following Mergers and Acquisitions on the Polish Market," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 107-114, July.
• Beata Tarczydło, 2017. "Neuromarketing Research and its Application in Marketing Activities. Some Examples," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 115-120, July.
• Jadwiga Stobiecka, 2017. "Typology of Polish Consumers in Regard to their Sustainable Behaviour," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 121-130, July.
• Kamel Ben Youssef & Massimo Caiazzo & Natahlie Savary, 2017. "How Does Color Strategy Create the Social Value: A Multi-Case Study Approach," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 15-30, July.
• Krzysztof Błoński, 2017. "Generational Segmentation in Selected European Countries - Analysis of Secondary Data," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 163-171, July.
• Ulvi Cenap Topçu, 2017. "Girding for Prestige: A Study on Conspicuous Consumption, Social Status Display and Materialism," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 184-191, July.
• Zaki Bhaya & Zaid Al-Dulaimi & Basim Jassmy, 2017. "Financial and Non-Financial Measures for Measuring Marketing Perfor-mance: A Theoritical Review," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 192-203, July.
• Bistra Vassileva, 2017. "Agile Marketing Strategies: How to Transform the Customer-Brand Dynamics in Services," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 204-213, July.
• Emel Demir Askeroğlu, 2017. "A Study on the Effects of Digital Life and Instagram Celebrities on Life Styles of Youth as a Popular Cultural Element," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 214-220, July.
• Maria Johann, 2017. "Cross-cultural Differences in Tourism Product Preferences," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 31-40, July.
• Yana Balashova-Kostadinova, 2017. "Comparative Advantages Related to a Municipality – the Experts View," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 41-52, July.
• Manuela Ivanova, 2017. "Identifying Areas of Information Asymmetry on Foods Labels," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 60-67, July.
• Evgeniya Tonkova, 2017. "Applied Aspects of Automated Pricing in B2C Marketing," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 68-73, July.
• Antoniya Boykova, 2017. "Collaboration between Consumers and Companies in Generating Ideas for Product Development," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 74-82, July.
• Yuanfei Guo & Mary FitzPatrick & Roy Larke, 2017. "Use of Digital Technologies in Consumer Fitness Practices: Insights from Service-Dominant Logic," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 8-14, July.
• Polixenia Aurora Roman (Parescura), 2017. "Consumer Behaviour Characteristics in Optometry and Optical Dispensing Sector," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 83-89, July.
• Vanya Kraleva, 2017. "Understanding Voluntary Simplifiers in Bulgaria," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 90-96, July.
• Malte Behrmann, 2017. "Digital Revolutions affecting Distribution within the Games Sector," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 116-123, October.
• Bistra Vassileva & Yordan Ivanov, 2017. "“3G” Business Model for Marketing 4.0: Implications for Circular Economy," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 124-134, October.
• Anca Francisca Cruceru & Daniel Moise, 2017. "Marketing Capabilities and Selling Capabilities. Implementing a Framework Guide for a Business Performance," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 135-141, October.
• Mihai Ioan Rosca & Laura Daniela Tănase, 2017. "Profile Evolution Analysis of the Persons with a Healthy Lifestyle," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 152-163, October.
• Sarah Fakhir, 2017. "The Moderating Factors of Click on Intrusive Online Advertising," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 164-170, October.
• Pensri, Jaroenwanit & Supot Deboonmee & Uraiporn Kattiyapornpong, 2017. "The Development of Innovative Product Concept: A Case of Organic Rice in Thailand," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 171-180, October.
• Ricardo Correia & Jorge Lengler, 2017. "Competences and Managerial Profile as Drivers of Hotel Internationalization: Implications on Firm´s Internationalization Strategy Pattern," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 181-193, October.
• Marcello Tedeschi & Giovanna Galli & Maria Cristiana Martini, 2017. "On and Off-line Purchase Intention: the Role of Brand Trust as Moderator of Risk Perception," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 194-203, October.
• Evgeniya Tonkova, 2017. "Specific Applications of Weather-Based Marketing," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 204-209, October.
• Anne Maria Stefani, 2017. "The Brand Effect - Living the Brand in Negotiations," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 210-215, October.
• Philipp Hübner, 2017. "Why Do Customers Use Smartphones for Shopping in Omnichannel Environments? Proposition and Testing the Factor Structure of Items for Customer–Smartphone Structural Equation Model (PLS-SEM)," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 22-29, October.
• Evgeniya Tonkova & Sevdalina Hristova & Dancho Petrov, 2017. "Marketing Approaches to Attract Investments in Municipalities," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 222-229, October.
• Plamena Palamarova, 2017. "Assessment of Communication Effects: Cultural Events in Varna, Bulgaria," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 230-239, October.
• Andreea Pachițanu, 2017. "Social Media Instruments’ Evolution and Importance for the Marketing Communications Mix - An International Social Media Experts Analysis," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 240-248, October.
• Cristiana Sangiorzan & Mihaela Constantinescu, 2017. "Experiential Marketing and Advertising Efficiency – a Marketing Experiment," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 249-257, October.
• Ionel Dumitru & Narcisa Ciobotar & Silvia Elena Cristache & Florica Georgeta Rotaru, 2017. "The Effects of Smoking on the Health of the Urban Population," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 258-271, October.
• Manuela Pilato & Hugues Séraphin & Claudio Bellia & Ștefan Căescu, 2017. "Challenging the Negative Image of Destinations at Pre-visit Stage Using Food and Food Events as an Educational Tool: The Case of Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 35-45, October.
• Bistra Vassileva, 2017. "Marketing Strategies for Responsible Tourism: Challenges and Opportunities," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 46-56, October.
• Carmen Bălan, 2017. "Modern Retailers: How Intense, Engaging and Differentiating Is Their Communication on Facebook?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 67-76, October.
• Andriani Kusumawati, 2017. "Consumer Attitudes toward Online Behavioural Advertising: The Social Media Involvement," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 88-94, October.
• Krisztina Bence, 2017. "Commodities Produced by Religious Communities on the Food Market: Competitive Advantage or Ruining Reputation?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 95-104, October.
• Agnieszka Chomiuk & Katarzyna Gabryelewicz, 2017. "Efficiency of social enterprises in meeting social and business goals," Ekonomia Społeczna/Social Economy, Collegium of Economy and Public Administration, vol. 1, pages 72-83.
• Bonnet, Céline & Bouamra-Mechemache, Zohra & Klein, Gordon & Richards, Timothy J., 2016. "Strategic Obfuscation and Retail Pricing," TSE Working Papers 16-733, Toulouse School of Economics (TSE).
  • Richards, Timothy J. & Klein, Gordon & Bonnet, Celine & Bouamra-Mechemache, Zohra, 2017. "Strategic Obfuscation and Retail Pricing," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258021, Agricultural and Applied Economics Association.
• Timothy J Richards & Celine Bonnet & Zohra Bouamra-Mechemache, 2018. "Complementarity and bargaining power," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 45(3), pages 297-331.
  • Bonnet, Céline & Bouamra-Mechemache, Zohra & Richards, Timothy J., 2017. "Complementarity and Bargaining Power," TSE Working Papers 16-772, Toulouse School of Economics (TSE).
  • Richards, Timothy J. & Bonnet, Celine & Bouamra-Mechemache, Zohra, 2017. "Complementarity and Bargaining Power," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258022, Agricultural and Applied Economics Association.
• Richards, Timothy J. & Hamilton, Stephen F. & Yonezawa, Koichi, 2018. "Retail Market Power in a Shopping Basket Model of Supermarket Competition," Journal of Retailing, Elsevier, vol. 94(3), pages 328-342.
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  • Richards, Timothy J. & Hamilton, Stephen F., 2017. "Retail Market Power in a Shopping Basket Model of Supermarket Competition," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258092, Agricultural and Applied Economics Association.
  • Richards, Timothy & Hamilton, Stephen, 2016. "Retail Market Power in a Shopping Basket Model of Supermarket Competition," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235801, Agricultural and Applied Economics Association.
• Jacopo Bonan & Pietro Battiston & Jaimie Bleck & Philippe LeMay-Boucher & Stefano Pareglio & Bassirou Sarr & Massimo Tavoni, 2017. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," Working Papers 2017.47, Fondazione Eni Enrico Mattei.
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• Syrengelas, Konstantinos & Lewis, Karen Elizabeth & Grebitus, Carola & Nayga, Rodolfo M. Jr, 2017. "Consumer Preferences for Natural Beef," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 251926, Southern Agricultural Economics Association.
• Wang, Chunxiao & Florkowski, Wojciech J. & Yang, Zhenyong & Li, Yanan, 2017. "Perceptions of selected aquaculture practices: Shanghai residents’ views on water and feed quality," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 252814, Southern Agricultural Economics Association.
• Magdalena Danilet & Claudia Stoian (Bobâlca), 2017. "Using Zmet For Investigating The Role Of Social Media In The Employment Process," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 19, pages 9-32, June.
• Ana Raluca Chiosa & Bogdan Anastasiei, 2017. "Negative Word-Of-Mouth: Exploring The Impact Of Adverse Messages On Consumers’ Reactions On Facebook," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 20, pages 157-173, December.
• Oana TUGULEA & Claudia STOIAN (BOBALCA), 2017. "Credibility Of Websites Through Facets And Dimensions," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 115-123, May.
• Erika KULCSÁR & Sándor TÉGLÁS, 2017. "In The Maze Of E-Commerce. Online Trade Defining Variables In Romania," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 124-138, May.
• Pranav KUMAR & Sany Sanuri Mohd. MOKHTAR, 2017. "Female Shoppers’ Outlook Of Firms’ Fairness In Marketing Communications And Distribution Channels," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 40-60, May.
• Figen SEVINÇ & Tülay GÜZEL, 2017. "Sustainable Yacht Tourism Practices," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 61-76, May.
• Florian Lukas SEIZER, 2017. "The Influence Of Line Extension Strategies By Premium Brands On Brand Equity: Cultural Differences Between Germany And Thailand," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 77-105, May.
• ROCHMULYANI & Widji ASTUTI & Junianto Tjahyo SUDARSONO, 2017. "Hedonic Value As Mediating Affects On Store Atmosphere And References Groups On Impulse Buying At Department Stores," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 34-47, November.
• Canan ERYIGIT & Serife KAZANCI SUNAOGLU, 2017. "The Effects Of Perceived Brand Globalness And Local Iconness On Brand Prestige And Perceived Quality: The Role Of Consumers’ Cultural Identity," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 7-21, November.
• Ovidiu-Ioan Moisescu, 2017. "The Moderating Effects of Demographics on the Relationship Between Perceived CSR and Brand Loyalty in the Mobile Telecom Sector," Society and Economy, Akadémiai Kiadó, Hungary, vol. 39(1), pages 109-124, March.
• Akos Nagy & Ildikó Kemény & Krisztián Szűcs & Judit Simon & Viktor Kiss, 2017. "Are Opinion Leaders More Satisfied? Results of a SEM Model about the Relationship between Opinion Leadership and Online Customer Satisfaction," Society and Economy, Akadémiai Kiadó, Hungary, vol. 39(1), pages 141-160, March.
• Fayez B. Shriedeh & Noor Hasmini Abd. Ghani, 2017. "Service Quality as an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 15-19.
• Badri Abbasi, 2017. "Relationship between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 26-33.
• Sebastian Kot & Sebastian Kot & Michal Kucharski, 2017. "Real Value of Advertising Value Equivalent in Sport Sponsorship," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 34-42.
• Meyske A. Rahantoknam & Meyske A. Rahantoknam & Wellem A. Teniwut & Anna M. Ngabalin, 2017. "Loyalty or Inertia? Customer Perspective on Traditional Micro-retailing of Fisheries Commodities in Small Islands Coastal Area," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 137-144.
• Hasnizam Shaari & Intan Shafinaz Ahmad, 2017. "Brand Resonance Behavior among Online Brand Community," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 209-215.
• Ganesh Prasad Neupane, 2017. "Heuristics as an Aid to Inter-organizational Value Creation," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 238-244.
• Siti Hasnah Hassan & T. Ramayah Thurasamy & Wai Yee Lo, 2017. "E-lifestyle, Customer Satisfaction and Loyalty among Mobile Subscribers in Thailand," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 354-362.
• Gengeswari Krishnapillai & Kwok See Ying, 2017. "The Infl uence of Electronic-Word-of-Mouth on Travel Intention among Foreign Students in Malaysia: Does Gender Really Matter?," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 475-483.
• Aris Tri Haryanto & Tulus Haryono & Hunik Sri Runing Sawitri, 2017. "Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 484-491.
• Zainurin Bin Dahar & Husam A. Kokash & Fadilah Sulaiman, 2017. "Can Price Sway Children Preference? Preliminary Experiment among Malay Children," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 492-498.
• Bidyut Jyoti Gogoi, 2017. "Effect of Store Design on Perceived Crowding and Impulse Buying Behavior," International Review of Management and Marketing, Econjournals, vol. 7(2), pages 180-186.
• Liga Surydana, 2017. "Service Quality, Customer Value and Patient Satisfaction on Public Hospital in Bandung District, Indonesia," International Review of Management and Marketing, Econjournals, vol. 7(2), pages 187-192.
• Dinmukhamed Kelesbayev & Kuatbek Kalykulov & Yermek Yertayev & Altynay Turlybekova & Akhmet Kamalov, 2017. "Expressions Creating Confusion among Elements of Promotion Mix: Sales Promotion," International Review of Management and Marketing, Econjournals, vol. 7(2), pages 193-196.
• Amer Al Shishany & Radwan Kharabsheh & Waed Elnsour & Jackson Adams, 2017. "The Future of Group Decision Support System Supported Meetings: Perceiving the Value and the Need for Competitive Strategies," International Review of Management and Marketing, Econjournals, vol. 7(2), pages 263-271.
• Hatice Aydýn & Cemal Zehir, 2017. "What Type Relationship Do We Have with Our Brands? Is the Name of this Relationship Brand Romance?," International Review of Management and Marketing, Econjournals, vol. 7(2), pages 272-283.
• Katarina Gubiniova & Gabriela Pajtinková Bartáková, 2017. "Deceptive Practices Used in Contemporary Marketing Communication and their Evaluation from Customer Perspective in Slovak Republic," International Review of Management and Marketing, Econjournals, vol. 7(2), pages 300-307.
• Mohammad Zulfeequar Alam, 2017. "Exploring Shopper Insights of Social Media Use in Saudi Arabia," International Review of Management and Marketing, Econjournals, vol. 7(2), pages 326-333.
• Gholamreza Barshan & Alireza Elahi & Najaf Aghaei, 2017. "Impact of Service Quality on Satisfaction, Loyalty and Intention to Revisit of Sport Customers: The Case Study of Swimming Pools in Alborz Province," International Review of Management and Marketing, Econjournals, vol. 7(2), pages 334-339.
• Samer M. Al-Mohammad, 2017. "The Impact of Social Websites Over Jordanian Students’ Intentions of Active Political Participation: An Application of Theory of Planned Behavior," International Review of Management and Marketing, Econjournals, vol. 7(3), pages 1-16.
• Safura M. Kallier, 2017. "The Influence of Real-time Marketing Campaigns of Retailers on Consumer Purchase Behavior," International Review of Management and Marketing, Econjournals, vol. 7(3), pages 126-133.
• Carla Hapsari & Jol Stoffers & Agus Gunawan, 2017. "The Influence of Perceived Cultural and Business Distance on International Marketing Strategy Decisions; A Case Study of Telkom Indonesia International," International Review of Management and Marketing, Econjournals, vol. 7(3), pages 238-245.
• Feliks Anggia & Ubud Salim & Sunaryo Sunaryo & Solimun Solimun, 2017. "Moderation of Personal Relations on Sustainable Competitive Advantages, Customer Relationship Management, and Marketing Performance: Study on small scale business of Leather Products Marketers in East," International Review of Management and Marketing, Econjournals, vol. 7(4), pages 74-82.
• Hotman Panjaitan & Djunaedi Djunaedi, 2017. "Product Advantage, Customer Relationship Marketing, and Service Quality on Customer Satisfaction of Bank Syariah Mandiri in Surabaya," International Review of Management and Marketing, Econjournals, vol. 7(4), pages 122-130.
• Bambang Suratman & Yoyok Soesatyo & Raya Sulistyowati & Waspodo Tjipto Subroto, 2017. "Development Model and Small Medium Industry Strategy in Gerbang Kertosusilo Indonesia," International Review of Management and Marketing, Econjournals, vol. 7(4), pages 171-179.
• Mohammad Nayef Alsarayreh & Kafa Hmoud Abdallah Al Nawaiseh & Mohammad Sultan Majed Mahasneh & Mohammed Abdul Razzaq Abu Rumman, 2017. "Medical Tourism and Its Role in Marketing Jordan Abroad," International Review of Management and Marketing, Econjournals, vol. 7(4), pages 180-185.
• Umbas Krisnanto, 2017. "Purchase Behavior of Rare Products: The Case of Vespa in Indonesia," International Review of Management and Marketing, Econjournals, vol. 7(4), pages 26-33.
• Hotman Panjaitan & Nur Laely, 2017. "The Role of Relationship Marketing, and Satisfaction As Variable Mediation: Study at Bank BPR UMKM East Java in Surabaya," International Review of Management and Marketing, Econjournals, vol. 7(5), pages 105-112.
• Ehsan Ajamhasani & Vahid Sanavi Garousianb, 2017. "Investigation and Selection of Overseas Suppliers with Emphasis on Risk Indicators in Iran," International Review of Management and Marketing, Econjournals, vol. 7(5), pages 124-130.
• Nasim Khoshbahar Azar & Hormoz Mehrani, 2017. "The Effect of Relationship Marketing Orientation on Brand Equity (Case Study: Privileged Branches of Sepah Bank in Tehran)," International Review of Management and Marketing, Econjournals, vol. 7(5), pages 153-163.
• Sulistiyani Sutarlan, 2017. "Technical Innovation Model in Improving Marketing Performance," International Review of Management and Marketing, Econjournals, vol. 7(5), pages 171-177.
• Saeed M.Z.A. Tarabieh, 2017. "The Synergistic Impact of Social Media and Traditional Media on Purchase Decisions: The Mediating Role of Brand Loyalty," International Review of Management and Marketing, Econjournals, vol. 7(5), pages 51-62.
• R. Abdul Maqin & Nevi Hendri, 2017. "Comparative Analysis: The Effect of Macro and Micro Environment on Marketing Strategy and Marketing Performance of Small Medium Enterprises (Survey on Group of Small Medium Enterprises of Food and Non," International Review of Management and Marketing, Econjournals, vol. 7(5), pages 70-76.
• Onur ÇELÝK, 2017. "Mobil Telefon Satýn Alýmlarýnda Hedonik Tüketim: Adana Örneði," Isletme ve Iktisat Calismalari Dergisi, Econjournals, vol. 5(1), pages 21-27.
• Murat AKIN & Murat TOKSARI, 2017. "Sanal Maðazacýlýkta E-Hizmet Kalitesinin E-Sadakate Etkisi," Isletme ve Iktisat Calismalari Dergisi, Econjournals, vol. 5(1), pages 48-59.
• Deniz ZEREN & Nilüfer GÖKDAÐLI, 2017. "Marka Prestiji ve Marka Kredibilitesinin Satýn Alma Niyeti Üzerindeki Etkisi," Isletme ve Iktisat Calismalari Dergisi, Econjournals, vol. 5(2), pages 91-102.
• Semir Ölmez & Hanifi Murat Mutlu, 2017. "Ýliþki Kalitesi Deðiþkenlerinin Lojistik Performansý Üzerine Etkileri," Isletme ve Iktisat Calismalari Dergisi, Econjournals, vol. 5(4), pages 79-90.
• Cai, Jing & Song, Changcheng, 2017. "Do disaster experience and knowledge affect insurance take-up decisions?," Journal of Development Economics, Elsevier, vol. 124(C), pages 83-94.
• Snir, Avichai & Levy, Daniel & Chen, Haipeng, 2017. "End of 9-Endings, Price Recall, and Price Perceptions," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics, pages 157-163.
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  • Snir, Avichai & Levy, Daniel & Chen, Haipeng (Allan), 2017. "End of 9-Endings, Price Recall, and Price Perceptions," MPRA Paper 78085, University Library of Munich, Germany.
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• Hougaard, Jens Leth & Moreno-Ternero, Juan D. & Tvede, Mich & Østerdal, Lars Peter, 2017. "Sharing the proceeds from a hierarchical venture," Games and Economic Behavior, Elsevier, vol. 102(C), pages 98-110.
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• Sandra EBERT, 2017. "Consumer Psychology Insights and their Use for Operational Book Marketing," Expert Journal of Business and Management, Sprint Investify, vol. 5(2), pages 91-97.
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• Oana DURALIA, 2017. "Culinary Tourism. A New Trend on the Tourism Market," Expert Journal of Marketing, Sprint Investify, vol. 5(2), pages 66-71.
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• Simona VINEREAN, 2017. "Content Marketing Strategy. Definition, Objectives and Tactics," Expert Journal of Marketing, Sprint Investify, vol. 5(2), pages 92-98.
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• Puteh Mariam Ismail, 2017. "Prior Academic Performance and Passing Professional Accounting Examinations, Empirical Evidence from Malaysia," GATR Journals afr127, Global Academy of Training and Research (GATR) Enterprise.
• Laila Refiana Said, 2017. "The Competitiveness Creation Strategy of Islamic Banking," GATR Journals gjbssr465, Global Academy of Training and Research (GATR) Enterprise.
• Nur Hasanah, 2017. "Influence of Age and Education on Purchase Intention of Halal Labelled Food Among Indonesian Muslim Mothers," GATR Journals gjbssr490, Global Academy of Training and Research (GATR) Enterprise.
• Jana Kliestikova, 2017. "Greenwashing and Its Impact on Consumer Confidence – Case Study of Slovak Republic," GATR Journals jmmr122, Global Academy of Training and Research (GATR) Enterprise.
• Bunga Indah Bayunitri, 2017. "The Effectiveness of Information Architecture Design towards Brand Equity," GATR Journals jmmr126, Global Academy of Training and Research (GATR) Enterprise.
• Margareta Nadanyiova, 2017. "Green Marketing vs. Greenwashing. How to protect against Negative Impact of Greenwashing?," GATR Journals jmmr128, Global Academy of Training and Research (GATR) Enterprise.
• Zeenath Reza Khan, 2017. "Who Stole Me? Identity Theft on Social Media in the UAE," GATR Journals jmmr131, Global Academy of Training and Research (GATR) Enterprise.
• Lilik Farida, 2017. "Utilizing City Festival as an Event Marketing for Creative Industry Product (Case Study of Jember Fashion Carnaval)," GATR Journals jmmr138, Global Academy of Training and Research (GATR) Enterprise.
• Rachmat Kriyantono, 2017. "Consumers’ Internal Meaning on Complementary Co-Branding Product by Using Osgood’s Theory of Semantic Differential," GATR Journals jmmr140, Global Academy of Training and Research (GATR) Enterprise.
• Setyani Dwi Lestari, 2017. "Environmental Uncertainty and Market Orientation on Business Performance with Innovation as an Intervening Variable: A Survey of Banking Industry in Indonesia," GATR Journals jmmr141, Global Academy of Training and Research (GATR) Enterprise.
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• Nanik Hariyana, 2017. "FMCG Product Endorser Advertising Variable Affect the Purchase Decisions and Brand Loyalty in the Community in the Korwil Jember," GATR Journals jmmr156, Global Academy of Training and Research (GATR) Enterprise.
• Bunga Indah Bayunitri, 2017. "Analysis of The Effect of Digital Word of Mouth (WOM) Marketing To Customer Purchase Decision," GATR Journals jmmr157, Global Academy of Training and Research (GATR) Enterprise.
• Ayuningtyas Yuli Hapsari, 2017. "Digital Video as a Promotional Media and Brand Equity of a Product That has an Influence on Consumer Buying Interest (A Research of Social Media Active Users)," GATR Journals jmmr158, Global Academy of Training and Research (GATR) Enterprise.
• Raden Agoeng Bhimasta, 2017. "Exploring Consumer Decision-making Processes Regarding the Adoption of Mobile Payments: A Qualitative Study," GATR Journals jmmr159, Global Academy of Training and Research (GATR) Enterprise.
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• Raden Lestari Garnasih, 2017. "Strengthening Research Self-Efficacy and Research Productivity through Research Culture Implementation," GATR Journals jmmr171, Global Academy of Training and Research (GATR) Enterprise.
• Khusnul Khotimah, 2017. "Experiential Marketing to Increase Net Marketing Contribution Margin (NMCM) through Customer Value," GATR Journals jmmr173, Global Academy of Training and Research (GATR) Enterprise.
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• Wæraas, Arild, 2017. "The external presentation of organizational identity orientation: A study of employment advertisement s 1975-2015," Working Paper Series 07-2017, Norwegian University of Life Sciences, School of Economics and Business.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2017. "Digital intelligence and digital marketing effectiveness," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(1), pages 12-17, March.
• PURCAREA, Theodor, 2017. "CMO priorities in approaching consumer decision journey, and inspiration and influence in marketing," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(1), pages 18-31, March.
• SOCA, Diana Anca, 2017. "Producers and consumers face to face with the technical advancements of the 3rd millennium," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(1), pages 32-35, March.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2017. "Digital marketing challenged by delivering value in the flux business environment," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(2), pages 07-13, June.
• PURCAREA, Theodor, 2017. "Marketing’s progress beyond its heritage functions: New Marketing, New CMO, and the Revenue Potential," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(2), pages 18-28, June.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2017. "Building a Path toward Digital Marketing Maturity. The impact of digital marketing in healthcare," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(3), pages 07-21, September.
• PURCAREA, Theodor, 2017. "Marketing’s Renaissance by Committing to Improve CX," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(3), pages 30-47, September.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2017. "Digital Marketers at the Intersection of Digital Transformation with CX," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(4), pages 20-26, December.
• PURCAREA, Theodor, 2017. "CMOs at the confluence of AI, CX, and Growth," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(4), pages 37-48, December.
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• Mariya Chik, 2017. "Legal and Regulatory Aspects of the Recognition and Accounting of Intangible Assets," Accounting and Finance, Institute of Accounting and Finance, issue 3, pages 59-65, September.
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• Suman Prosad Saha, 2017. "The Influence Of Manufacturer Attitude, Brand Strength And Profits On Distributors’ Overall Satisfaction: Evidence From Bangladesh," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 10(1), pages 45-56.
• Dheeraj Sharma & Shaheen Borna & Jennifer P. Bott, 2017. "Consumers’ Expectations Of Sales Events: How Satisfied Are Consumer With Shopping During Sales Events?," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 10(1), pages 57-68.
• Miguel Angel Olivares Urbina & Enrique Corona Sandoval & María Fernanda Gutiérrez Velarde, 2017. "Strategy And Longevity In Business: Hotel Avenida, Cancun, Mexico Case Study," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 8(1), pages 67-77.
• Cristóbal Fernández Robin & Diego Yáñez Martínez & Paulina Santander Astorga & Jorge Cea Valencia & Ricardo Mery Medel, 2017. "Craft Beer Consumer Behavior, Comportamiento Del Consumidor De Cerveza Artesanal," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 5(1), pages 17-23.
• Rosario Cruz Solís & Juan Carlos Mandujano Contreras & María Fernanda Ramos Alegría & Concepción Reyes de la Cruz, 2017. "Market Research To Determine The Feasibility Of Implementing An English Language Teaching School In Villahermosa, Tabasco, Estudio De Mercado Para Determinar La Factibilidad De Implementar Una Escuela," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 5(1), pages 65-77.
• Berenice Luna Ponce & Jose Luis Martinez Flores & Patricia Cano-Olivos & Alejandra Aldrette-Malacara, 2017. "Conceptual Model For The Allocation Of Shelf Space In Small And Medium Enterprises, Modelo Conceptual Para La Asignacion De Espacios En Anaquel A Mipymes," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 5(3), pages 85-97.
• Eduardo Montoya Reyes & Carolina Trejo Alba & Hildelisa Karina Landeros Lorenzana & Ma Teresa Perez Llerenas & Gloria Azucena Torres de Leon & Alonso Hernández Guitron, 2017. "City Branding Assessment Indexes, An Urban Sustainability Parameter, Indices De Valoracion De La Marca Ciudad, Un Parametro De Sustentabilidad Urbana," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 5(4), pages 45-56.
• Jose Julio Carpio Mendoza, 2017. "Innovation In Shopping Centers And Its Impact On Regional Development , La Innovacion En Los Centros Comerciales Y Su Impacto En El Desarrollo Regional," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 5(8), pages 51-61.
• Martha Ofelia Lobo Rodriguez & Carlos Alberto Flores Sanchez & Isaac Cruz Estrada & Jorge Quiroz Felix, 2017. "Use Of Information And Communication Technologies In Tourism: Evidence From Playas De Rosarito, Mexico, El Uso De Las Tecnologias De Informacion Y Comunicacion En El Turismo: Evidencia Desde Playas De," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 5(8), pages 63-73.
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• Manuela EPURE & Rocsana BUCEA-MANEA-TONIS, 2017. "Branding and Leadership in the context of Circular Economy," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 4(1), pages 163-172, November.
• Natalia MANEA, 2017. "Ways to Improve the Quality of Higher Education by Studying Perceptions of the Teachers," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 4(1), pages 252-257, November.
• MANEA Natalia & PURCARU Mihaela, 2017. "Mapping Educational Marketing," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 4(1), pages 258-262, November.
• Mihai ANDRONIE & Mariana IATAGAN, 2017. "New methods to analyze online consumer behaviour," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 4(1), pages 34-41, October.
• Revilla-Camacho, María-Ángeles & Cossío-Silva, Francisco-José & Palacios-Florencio, Beatriz, 2017. "Corporate Responsibility Under The Ecsi Model: An Application In The Hotel Sector Capital," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 23(1), pages 23-32.
• Miranda, Francisco Javier & Chamorro-Mera, Antonio & Rubio, Sergio, 2017. "Academic Entrepreneurship In Spanish Universities: An Analysis Of The Determinants Of Entrepreneurial Intention," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 23(2), pages 113-122.
• Díez Uli, Leyre & Velicia Martín, Félix & Rondán Cataluña, Francisco Javier, 2017. "Analysis Of Efficiency Of Own And Franchised Units In The Spanish Franchise System," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 23(3), pages 165-172.
• Pham Thi Minh Ly & Le Tuan Loc, 2017. "The Relationship between Brand Experience, Brand Personality and Customer Loyalty," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 16(2), pages 109-126, December.
• Katarina Durdenic, 2017. "Crowdfunding - Croatian legal perspective and comparison to other sources of financing," Public Sector Economics, Institute of Public Finance, vol. 41(2), pages 259-287.
• Oscar Claveria, 2017. "“What really matters is the economic performance: Positioning tourist destinations by means of perceptual maps”," AQR Working Papers 201707, University of Barcelona, Regional Quantitative Analysis Group, revised Jul 2017.
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• Gheorghe ORZAN & Raluca-Florentina TITA & Raluca-Giorgiana CHIVU & Stefan-Ilie OANTA & Cristian Ionut COMAN, 2017. "The Influence of the Marketing Communication on Consumer Behavior," Romanian Statistical Review Supplement, Romanian Statistical Review, vol. 65(2), pages 164-173, February.
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• Tania Bucic & Liem Viet Ngo & Ashish Sinha, 2017. "Improving the effectiveness of market-oriented organisation: Empirical evidence from an emerging economy," Australian Journal of Management, Australian School of Business, vol. 42(2), pages 308-327, May.
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• Revti-Raman Sharma & Farhana T Newaz & Kim-Shyan Fam, 2017. "Muslim religiosity, generational cohorts and buying behaviour of Islamic financial products," Australian Journal of Management, Australian School of Business, vol. 42(3), pages 482-501, August.
• Gabriel Brătucu & Ioana Bianca Chițu & Mădălina Ștefan, 2017. "Measuring The Level Of Tourist Satisfaction. Case Study Brasov County," Journal of Smart Economic Growth, , vol. 2(2), pages 35-45, May.
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• Boonchai Hongcharu, 2017. "Rational and Emotional Messages Amid Online News Exposure of the Brand," Proceedings of International Academic Conferences 4707078, International Institute of Social and Economic Sciences.
• Babulia Mghebrishvili, 2017. "Development of Managerial and Marketing Thinking in Georgia," Proceedings of International Academic Conferences 5407766, International Institute of Social and Economic Sciences.
• Edwin Theron, 2017. "The influence of relationship shocks on customer commitment," Proceedings of International Academic Conferences 5807393, International Institute of Social and Economic Sciences.
• Ekaterine Maglakelidze & Maia Veshaguri, 2017. "Some Considerations in Respect to Customer-Centric Demand Response Market Design," Proceedings of International Academic Conferences 5808117, International Institute of Social and Economic Sciences.
• Ebru Özgür Güler & Huseyin Guler & Ceren Boruban, 2017. "The Behaviors of Elderly Travelers in Turkey: Adana Case," Proceedings of International Academic Conferences 5808153, International Institute of Social and Economic Sciences.
• Huseyin Guler & Ebru Özgür Güler & Yesim Termanoglu, 2017. "If Donor and Recipient are the Same Person? Gender Role Identity?s Effect on Self-Gifting," Proceedings of International Academic Conferences 5808154, International Institute of Social and Economic Sciences.
• Gloria Gheno, 2017. "Causal analysis in marketing: a customer satisfaction problem," Proceedings of International Academic Conferences 5808163, International Institute of Social and Economic Sciences.
• nanuli Okruashvili & Lia Metonidze, 2017. "Regional Marketing Potential, the Key Factor of Investment Development of the Region," Proceedings of International Academic Conferences 5808262, International Institute of Social and Economic Sciences.
• Nurcan Turan & Nuri Calik, 2017. "Consumers' Complaining Behavior In Terms Of Assertiveness And Discontent; A Field Study From Eskisehir, Turkey," International Journal of Social Sciences, International Institute of Social and Economic Sciences, vol. 6(1), pages 71-89, March.
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• Norlia Ahmad, 2017. "Quality Attribute and Customer Satisfaction: Using Kano’s Model to Prioritize What Matters Most to Customers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(5), pages 15-28.
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• Iga Rudawska, 2017. "Towards More Integrated Health Care – The Review of the International Experience," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 15(69), pages 130-145.
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• Daniel Adrian Gardan & Mihai Andronie & Iuliana Petronela Gardan & Cristian Uta, 2017. "Social networks usage implications at the level of medical services consumption in Romania," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 6(1), pages 55-64, March.
• Florian Schreiber, 2017. "Identification of customer groups in the German term life market: a benefit segmentation," Annals of Operations Research, Springer, vol. 254(1), pages 365-399, July.
• Kai Huotari & Juho Hamari, 2017. "A definition for gamification: anchoring gamification in the service marketing literature," Electronic Markets, Springer;IIM University of St. Gallen, vol. 27(1), pages 21-31, February.
• Ricardo Buettner, 2017. "Predicting user behavior in electronic markets based on personality-mining in large online social networks," Electronic Markets, Springer;IIM University of St. Gallen, vol. 27(3), pages 247-265, August.
• Christopher P. Furner & Robert A. Zinko, 2017. "The influence of information overload on the development of trust and purchase intention based on online product reviews in a mobile vs. web environment: an empirical investigation," Electronic Markets, Springer;IIM University of St. Gallen, vol. 27(3), pages 211-224, August.
• Gianfranco Walsh & Daniel Brylla, 2017. "Do product returns hurt relational outcomes? some evidence from online retailing," Electronic Markets, Springer;IIM University of St. Gallen, vol. 27(4), pages 329-339, November.
• Gianfranco Walsh & Michael Möhring, 2017. "Effectiveness of product return-prevention instruments: Empirical evidence," Electronic Markets, Springer;IIM University of St. Gallen, vol. 27(4), pages 341-350, November.
• Angela Besana & Annamaria Esposito, 2017. "Tourism curricula, entrepreneurial engagement and stakeholders’ satisfaction: economics and relationship marketing of universities," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 7(3), pages 375-388, December.
• Graham White & Natalia Vila, 2017. "Entrepreneurial Orientation’s effect on marketing strategies and success: implications for US firms entering Cuba," International Entrepreneurship and Management Journal, Springer, vol. 13(2), pages 501-523, June.
• Harald Hruschka, 2017. "Analyzing the dependences of multi-category purchases on interactions of marketing variables," Journal of Business Economics, Springer, vol. 87(3), pages 295-313, April.
• Magdalena Bekk & Matthias Spörrle & Miriam Landes & Klaus Moser, 2017. "Traits grow important with increasing age: customer age, brand personality and loyalty," Journal of Business Economics, Springer, vol. 87(4), pages 511-531, May.
• Nicole Koschate-Fischer & Katharina Wüllner, 2017. "New developments in behavioral pricing research," Journal of Business Economics, Springer, vol. 87(6), pages 809-875, August.
• Oliver Schnittka & Marius Johnen & Franziska Völckner & Henrik Sattler & Isabel Victoria Villeda & Kathrin Urban, 2017. "The impact of different fit dimensions on spillover effects in brand alliances," Journal of Business Economics, Springer, vol. 87(7), pages 899-925, October.
• Oliver Schnittka & Alexander Himme & Dominik Papies & David Pellenwessel, 2017. "Are sponsors blamed for edging off? Consumer reactions to sponsorship terminations," Journal of Business Economics, Springer, vol. 87(7), pages 943-984, October.
• Philipp Simbrunner & Bodo B. Schlegelmilch, 2017. "Moral licensing: a culture-moderated meta-analysis," Management Review Quarterly, Springer, vol. 67(4), pages 201-225, August.
• Harald Hruschka, 2017. "Multi-category purchase incidences with marketing cross effects," Review of Managerial Science, Springer, vol. 11(2), pages 443-469, March.
• Sheng-Wuu Joe & Yuan-Hui Tsai & Chieh-Peng Lin & Hwa-Chun Ma & Chou-Kang Chiu, 2017. "Assessing perceived value: moderating effects of susceptibility to brand prestige and susceptibility to normative influence," Review of Managerial Science, Springer, vol. 11(3), pages 717-735, July.
• Johannes Voester & Bjoern Ivens & Alexander Leischnig, 2017. "Partitioned pricing: review of the literature and directions for further research," Review of Managerial Science, Springer, vol. 11(4), pages 879-931, October.
• Anja Buerke & Tammo Straatmann & Nick Lin-Hi & Karsten Müller, 2017. "Consumer awareness and sustainability-focused value orientation as motivating factors of responsible consumer behavior," Review of Managerial Science, Springer, vol. 11(4), pages 959-991, October.
• Mahfuzur Rahman & Mohamed Albaity & Billah Maruf, 2017. "The Role of Religiosity on the Relationship Between Materialism and Fashion Clothing Consumption Among Malaysian Generation Y Consumers," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 132(2), pages 757-783, June.
• Silvio John Camilleri & Gail Grech, 2017. "The Relevance of Age Categories in explaining Internet Banking Adoption Rates and Customers' Attitudes towards the Service," Journal of Applied Finance & Banking, SCIENPRESS Ltd, vol. 7(2), pages 1-2.
  • Silvio John, Camilleri & Gail, Grech, 2017. "The Relevance of Age Categories in explaining Internet Banking Adoption Rates and Customers' Attitudes towards the Service," MPRA Paper 77745, University Library of Munich, Germany.
• Tri WIDODO, 2017. "Multi Product and Multi Region Marketing," Journal of Advanced Research in Management, ASERS Publishing, vol. 8(1), pages 61-85.
  • Widodo, Tri, 2017. "Multi-product and Multi-region Marketing," MPRA Paper 77441, University Library of Munich, Germany.
• Taiji HARASHIMA, 2017. "The Mechanism behind Product Differentiation An Economic Model," Journal of Advanced Research in Management, ASERS Publishing, vol. 8(2), pages 95-111.
  • Harashima, Taiji, 2017. "The Mechanism behind Product Differentiation: An Economic Model," MPRA Paper 81522, University Library of Munich, Germany.
• Christian Otter & Christian Watzl & Daniel Schwarz & Pamela Priess, 2017. "Towards sustainable logistics: study of alternative delivery facets," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 4(4), pages 460-476, June.
• Wioleta Kucharska & Len Tiu Wright, 2017. "Consumer social network brand identification and personal branding. How do social network users choose among brand sites?," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1315879-131, January.
  • Wioleta Kucharska, 2016. "Consumer Social Network Brand Identification And Personal Branding. How Do Social Network Users Choose Among Brand Sites?," GUT FME Working Paper Series A 39, Faculty of Management and Economics, Gdansk University of Technology.
• Stela Cazacu, 2017. "Moldovan Perception of Greece as a Tourism Destination," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Eastern Macedonia and Thrace Institute of Technology (EMATTECH), Kavala, Greece, vol. 10(2), pages 48-59, June.
• Majid Esmaeilpour & Amrollah Sayadi & Mahnaz Mirzaei, 2017. "Investigating the Impact of Service Quality Dimensions on Reputation and Brand Trust," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Eastern Macedonia and Thrace Institute of Technology (EMATTECH), Kavala, Greece, vol. 10(3), pages 7-17, September.
• Timothy J Richards & Celine Bonnet & Zohra Bouamra-Mechemache, 2018. "Complementarity and bargaining power," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 45(3), pages 297-331.
  • Richards, Timothy J. & Bonnet, Celine & Bouamra-Mechemache, Zohra, 2017. "Complementarity and Bargaining Power," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258022, Agricultural and Applied Economics Association.
  • Bonnet, Céline & Bouamra-Mechemache, Zohra & Richards, Timothy J., 2017. "Complementarity and Bargaining Power," TSE Working Papers 16-772, Toulouse School of Economics (TSE).
• Joanna Morais & Christine Thomas-Agnan & Michel Simioni, 2018. "Using compositional and Dirichlet models for market share regression," Journal of Applied Statistics, Taylor & Francis Journals, vol. 45(9), pages 1670-1689, July.
  • Morais, Joanna & Thomas-Agnan, Christine & Simioni, Michel, 2017. "Using compositional and Dirichlet models for market-share regression," TSE Working Papers 17-804, Toulouse School of Economics (TSE).
• Morais, Joanna & Thomas-Agnan, Christine & Simioni, Michel, 2017. "Interpreting the impact of explanatory variables in compositional models," TSE Working Papers 17-805, Toulouse School of Economics (TSE).
• Eduard Cristóbal Fransi & Yolanda Montegut Salla & Natalia Daries Ramon, 2017. "Cooperativismo 2.0: presencia en Internet y desarrollo del comercio electrónico en las cooperativas oleícolas de Cataluña
  [Cooperativism 2.0: internet presence and e-commerce development in the oli," REVESCO: Revista de estudios cooperativos, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Escuela de Estudios Cooperativos, issue 124, pages 47-73.
• Tiziano Vescovi & Charlotte Pellizzari, 2017. "Europe goes Chinese? The impact of Chinese globetrotters on European luxury shops," Working Papers 06, Department of Management, Università Ca' Foscari Venezia.
• Tatjana Mihailovic & Tiziano Vescovi & Andrea Pontiggia, 2017. "The Beauty Ideal in Chinese Luxury Cosmetics: Adaptation Strategies of Western Companies," Working Papers 07, Department of Management, Università Ca' Foscari Venezia.
• Evgeni Stanimirov, 2017. "Customer Relationship Management in the Field of Business Services," Izvestiya, Varna University of Economics, issue 4, pages 329-344.
• Oghenenyerhovwo Rita Inoni, 2017. "Impact of Product Attributes and Advertisement on Consumer Buying Behaviour of Instant Noodles," Izvestiya, Varna University of Economics, issue 4, pages 393-413.
• Rizkallah Elias G. & Seitz Victoria, 2017. "Understanding Student Motivation: A Key to Retention in Higher Education," Scientific Annals of Economics and Business, Sciendo, vol. 64(1), pages 45-57, March.
• Moisescu Ovidiu-Ioan, 2017. "From CSR to Customer Loyalty: An Empirical Investigation in the Retail Banking Industry of a Developing Country," Scientific Annals of Economics and Business, Sciendo, vol. 64(3), pages 307-323, October.
• Pilelienė Lina & Grigaliūnaitė Viktorija, 2017. "Relationship between Spokesperson’s Gender and Advertising Color Temperature in a Framework of Advertising Effectiveness," Scientific Annals of Economics and Business, Sciendo, vol. 64(s1), pages 1-13, December.
• Klepek Martin, 2017. "Systematic Analysis of the Current Academic Research on Social Media Marketing," Scientific Annals of Economics and Business, Sciendo, vol. 64(s1), pages 15-27, December.
• Sudzina František, 2017. "Attitude and Loyalty to Two Brands of Beer of the Same Producer," Scientific Annals of Economics and Business, Sciendo, vol. 64(s1), pages 57-69, December.
• Kukla-Gryz Anna & Zagórska Katarzyna, 2017. "The effects of individual internal versus external reference prices on consumer decisions for pay-what-you-want payments," Central European Economic Journal, Sciendo, vol. 4(51), pages 1-17, December.
• Kliestikova Jana & Kovacova Maria, 2017. "By Disobedience to Success: When Brand Value should be Measured in a Different Way than how the Theory Recommends," Economics and Culture, Sciendo, vol. 14(2), pages 33-43, December.
• Rihtaršič Tanja & Rihtaršič Matjaž, 2017. "Model of Consumer Behaviour - Feminine Hygiene," Economics, Sciendo, vol. 5(1), pages 125-136, June.
• Treľová Silvia & Olšavský František, 2017. "Employee Satisfaction with Training Opportunities and its Relation to Internal Marketing," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 8(2), pages 7-16, August.
• Radu Anamaria-Cătălina & Pricop Alexandra & Tita Raluca Florentina & Popescu Mioara, 2017. "Online marketing. A ground to exploit and grow the accessing of European funds," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 8(3), pages 33-40, December.
• Popescu Mioara, 2017. "Modelling prediction of unemployment statistics using web technologies," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 8(3), pages 55-60, December.
• Stępień Beata, 2017. "In Search of Apprehending Customers’ Value Perception," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 53(1), pages 99-117, March.
• Brice William D. & Chu Edward & Brice Anastasiya, 2017. "Culture-Based Rejection of Taboo-Infringing Imports," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 53(3), pages 67-81, September.
• Dębski Maciej & Krawczyk Adriana, 2017. "Competitiveness of Family Tourist Micro-Enterprises as an Element of Tourist Destination Product," Journal of Intercultural Management, Sciendo, vol. 9(4), pages 59-76, December.
• Lewandowska Anna & Witczak Joanna & Kurczewski Przemysław, 2017. "Green marketing today – a mix of trust, consumer participation and life cycle thinking," Management, Sciendo, vol. 21(2), pages 28-48, December.
• Kaczorowska-Spychalska Dominika, 2017. "Consumer perspective of omnichannel commerce," Management, Sciendo, vol. 21(2), pages 95-108, December.
• Stanisavljević Milena, 2017. "Does Customer Loyalty Depend on Corporate Social Responsibility?," Naše gospodarstvo/Our economy, Sciendo, vol. 63(1), pages 38-46, March.
• Babic-Hodovic Vesna & Arslanagic-Kalajdzic Maja & Imsirpasic Amina, 2017. "Perceived Quality and Corporate Image in Mobile Services: The Role of Technical and Functional Quality," South East European Journal of Economics and Business, Sciendo, vol. 12(1), pages 114-125, April.
• Fetai Besnik & Sadiku-Dushi Nora & Ismaili Raman, 2017. "Measuring the Impact of Extrinsic Cues on Consumers’ Purchasing Decision for Food Products," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 62(3), pages 33-46, December.
• Mokoena Bakae Aubrey & Dhurup Manilal Roy, 2017. "Evaluation of a Campus Service Quality Recreational Scale," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 62(3), pages 67-82, December.
• Anna Kukla-Gryz & Katarzyna Zagórska, 2017. "The strength of the anchoring effect on Pay What You Want payments: Evidence from a vignette experiment," Working Papers 2017-14, Faculty of Economic Sciences, University of Warsaw.
• Magdalena Brzozowicz & Michał Krawczyk & Przemysław Kusztelak, 2017. "Do anchors hold for real? Anchoring effect and hypothetical bias in declared WTP," Working Papers 2017-24, Faculty of Economic Sciences, University of Warsaw.
• Timothy J. Richards, 2017. "Analysis of Umbrella Branding with Crowdsourced Data," Agribusiness, John Wiley & Sons, Ltd., vol. 33(2), pages 135-150, April.
• Mircea Fuciu & Luigi Dumitrescu, 2017. "The Consumer Confidence Report - A Tool For Developing Marketing Strategies Designed For The Online Environment," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(19), pages 1-3.
• Charlane Wong, 2017. "How Did They Make It? An Examination of Online Personal Branding: A Pitch," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 16(3), pages 413-420, September.
• Bart J. Bronnenberg & Jean-Pierre Dubé, 2017. "The Formation of Consumer Brand Preferences," Annual Review of Economics, Annual Reviews, vol. 9(1), pages 353-382, September.
• Oscar Claveria, 2017. "“What really matters is the economic performance: Positioning tourist destinations by means of perceptual maps," IREA Working Papers 201713, University of Barcelona, Research Institute of Applied Economics, revised Jun 2017.
  • Oscar Claveria, 2017. "“What really matters is the economic performance: Positioning tourist destinations by means of perceptual maps”," AQR Working Papers 201707, University of Barcelona, Regional Quantitative Analysis Group, revised Jul 2017.
• Raluca-Georgiana Chivu & David-Florin Ciocodeica, 2017. "Cercetare privind perceptia studentilor fata de activitatea promotionala pe piata serviciilor de taximetrie," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 11(2), pages 11-22, June.
• Andreea-Gabriela Dumitru, 2017. "Impactul publicitatii contextuale asupra blogosferei," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 11(2), pages 23-45, June.
• Raluca-Georgiana Chivu & David-Florin Ciocodeica, 2017. "Influenta mijloacelor de publicitate asupra comportamentului de consum," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 11(1), pages 3-16, February.
• Nicoleta Alice Cucu, 2017. "Promovarea evenimentelor in mediul online," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 11(2), pages 46-58, June.
• Eduard-Gabriel Ceptureanu, 2017. "Responsabilitatea sociala in IMM-urile romanesti," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 11(2), pages 59-80, June.
• Yuliia Zaloznova & Nataliia Trushkina, 2017. "Methodical Support Of Improving The Organization Of Marketing Activity Of The Coal-Mining Enterprises Of Ukraine," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 3(1).
• Oksana Bulkot & Lidia Pashchuk, 2017. "Managing Economic Effectiveness Of Marketing In Transnational Companies," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 3(2).
• Maryna Mavrina, 2017. "The Concept Of Reflexive Management Of Consumer Demand," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 3(3).
• Mariya Bagorka, 2017. "Methodological Instruments For Forming The Marketing Strategy Of Agricultural Production Ecologization," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 3(4).
• Yuliia Shapoval, 2017. "The Marketing Role In Improving The Competitiveness Of The Region," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 3(4).
• Volodymyr Tkachenko, 2017. "Formation Of Marketing Management System Of The Enterprise," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 3(5).
• Olena Brintseva & Oksana Hutsalenko & Sergii Dmitruk, 2017. "The Role Of Socially Responsible Marketing In The Reproduction Of The Human Capital And Reduction Of Its Fiktivization Processes," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 3(5).
• Tsvetelina Nedialkova-Shtereva, 2017. "Development of the Promotion Policy of the Bulgarian Banks," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 1, pages 90-116.
• Vladimir Sashov Zhechev & Evgeni Stanimirov, 2017. "Image Effects of the Extension of Niche Class F Vehicles in Bulgaria," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 132-171.
• Eleonora Patacchini & Edoardo Rainone, 2017. "Social Ties and the Demand for Financial Services," Journal of Financial Services Research, Springer;Western Finance Association, vol. 52(1), pages 35-88, October.
  • Eleonora Patacchini & Edoardo Rainone, 2017. "Social ties and the demand for financial services," Temi di discussione (Economic working papers) 1115, Bank of Italy, Economic Research and International Relations Area.
• Slobodan Aćimović & Veljko Mijušković & Ivan Stevanović, 2017. "The Role Of Lead-Time Concept In Managing The Fashion Supply Chains (Uloga Lead-Time Koncepta U Upravljanju Lanaca Snabdevanja U Modnoj Industriji)," Ekonomske ideje i praksa, Faculty of Economics, University of Belgrade, issue 27, pages 41-54, December.
• BUNGHEZ Corina Larisa & STEFANESCU Vladimir, 2017. "Cultural Tourism," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 69(1), pages 29-41, April.
• PENTESCU Alma & CETINA Iuliana & OPRESCU Alina Elena, 2017. "Rehabilitation Services In Romania - Are We On The Right Track?," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 69(3), pages 78-84, August.
• DUMITRESCU Luigi & TICHINDELEAN Mihai & BECA Monica Teodora, 2017. "An Analysis Of The Marketing Scientific Research In Romania," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 69(5), pages 35-44, December.
• CIORA Radu Adrian & SIMION Carmen Mihaela, 2017. "Sailing Through Business Information," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 69(6), pages 26-30, December.
• Andreea-Daniela GANGONE & Mihaela ASANDEI, 2017. "Sustainability Marketing In Romania'S Retail Sector," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 2(2), pages 33-63.
• Kinga (LÁZÁR) KÁDÁR, 2017. "Development Strategies For Spa Tourism, In The Centre Region," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 2(3), pages 205-218.
• Catalin GRADINARU & Sorin-George TOMA, 2017. "The Extended Marketing Mix: The Case Of El Celler De Can Roca," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 2(3), pages 219-227.
• Catalin GRADINARU & Sorin-George TOMA, 2017. "Performance In Services Marketing. The Case Of Two Of The World'S Best Restaurants," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 2(4), pages 99-109.
• Elena, Enache & Cristian, Morozan, 2017. "Micro Moments Marketing - Tendencies In The Brands Marketing," Management Strategies Journal, Constantin Brancoveanu University, vol. 35(1), pages 304-310.
• Andreea-Daniela, Gangone & Mihaela, Asandei, 2017. "Impact Of Green Marketing Practices On National Competitiveness In The European Union," Management Strategies Journal, Constantin Brancoveanu University, vol. 36(2), pages 6-14.
• Margaréta Nadányiová, 2017. "Zmyslový Marketing Ako Nástroj Budovania Značky Na Medzinárodnom Trhu," Medzinarodne vztahy (Journal of International Relations), Ekonomická univerzita, Fakulta medzinárodných vzÅ¥ahov, vol. 15(4), pages 371-389.
• Robert Lehmann & Timo Wollmershäuser, 2017. "Die Inflation kommt zurück! Immer mehr Firmen in Deutschland wollen ihre Preise anheben," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 70(05), pages 16-21, March.
• Domenico CONSOLI, 2017. "The Use of Social Media and E-Commerce: a Winning Strategy for Small Businesses," North Economic Review, Technical University of Cluj Napoca, Department of Economics and Physics, vol. 1(1), pages 109-119, October.
• Daniela Stelu?a U?Ã & Augustin MITU, 2017. "A Model of Consumer’s Attitude Towards Durable Goods," North Economic Review, Technical University of Cluj Napoca, Department of Economics and Physics, vol. 1(1), pages 222-230, October.
• Ioana Ancuţa IANCU, 2017. "Development And Competitiveness Between Financial Investments Services Companies (1995-2016)," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 39, pages 149-154, December.
• Ioana Ancuţa IANCU & Veronica MAIER, 2017. "Assesing Technical Universities’ Websites. Romania Vs. Bulgaria," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 13, pages 165-172, May.
• Andra-Ioana ANDRONICIUC, 2017. "Online Campaigning In The 2016 Usa Elections - A Comparative Approach," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 13, pages 29-34, May.
• Emanuela Maria AVRAM, 2017. "New Forms Of Interaction In Higher Education," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 15, pages 427-436, December.
• Germán Castellanos Ordoñez & Daniel Solano Arboleda, 2017. "Metaanálisis de la relación entre la orientación al mercado y los resultados de la empresa," Estudios Gerenciales, Universidad Icesi, vol. 33(142), pages 87-94, March.
• Julián Mateo Sánchez Estepa & Diana L. Araque Jaimes & Ana Fernanda Uribe R., 2017. "Relación entre marketing interno y compromiso organizacional en Centros de Desarrollo Tecnológico colombianos," Estudios Gerenciales, Universidad Icesi, vol. 33(142), pages 95-101, March.
• Guillén León, 2017. "Evaluation of the perception and application of social responsibility practices in micro, small and medium companies in Barranquilla. An analysis from the theory of Stakeholders," Estudios Gerenciales, Universidad Icesi, vol. 33(144), pages 261-270, August.
• Samuel David Cepeda Palacio, 2017. "Análisis evaluativo a los procesos de marketing en la internacionalización de las pequeñas y medianas empresas de alimentos de Medellín," Estudios Gerenciales, Universidad Icesi, vol. 33(144), pages 271-280, August.
• Karen L. Orengo Serra, 2017. "Factores que el fabricante/distribuidor toma en consideración para la comercialización de alimentos especiales en mercados foráneos," Estudios Gerenciales, Universidad Icesi, vol. 33(144), pages 281-291, August.
• Ana M. Arboleda & Julio C. Alonso & Andrés Felipe Rivera Triviño & Denys Yohana Mora & Rubilma Tarazona & Pablo José Ordo?nez-Morales, 2017. "Técnicas de investigación cualitativa de mercados aplicadas al consumidor de fruta en fresco," Estudios Gerenciales, Universidad Icesi, vol. 33(145), pages 412-420, November.
• Campo Elías López Rodríguez & Belkyz Adriana Moreno Luengas & Édgar Lombana Díaz, 2017. "Tendencias de consumo y de la distribución en el mercado de las arepas de maíz en la ciudad de Bogotá D.C," Revista CIFE, Universidad Santo Tomás, vol. 19(30), pages 149-172, July.
• Iván Fernando Castro del Río Ceballos, 2017. "Marketing, estrategia y supervivencia: etología de la seducción," Revista CIFE, Universidad Santo Tomás, vol. 19(31), pages 157-175, December.
• Pedro Barrientos Felipa, 2017. "Marketing + internet = e-commerce: oportunidades y desafíos," Revista Finanzas y Política Económica, Universidad Católica de Colombia, vol. 9(1), pages 41-56, February.
• Campo Elías López Rodríguez & Julio Alberto Perea Sandoval, 2017. "El gerente de marca como protagonista de las organizaciones en Colombia," Revista Equidad y Desarrollo, Universidad de la Salle, issue 28, pages 259-278, July.
• Venkatesh, Alladi & Crockett, David & Cross, Samantha & Chen, Steven, 2017. "Ethnography for Marketing and Consumer Research," Foundations and Trends(R) in Marketing, now publishers, vol. 10(2), pages 61-151, January.
• Torelli, Carlos J. & Rodas, Maria A. & Stoner, Jennifer L., 2017. "The Cultural Meaning of Brands," Foundations and Trends(R) in Marketing, now publishers, vol. 10(3), pages 153-214, May.
• Foutz, Natasha Zhang, 2017. "Entertainment Marketing," Foundations and Trends(R) in Marketing, now publishers, vol. 10(4), pages 215-333, October.
• Mahdavi, Mojtaba & Olsen, Tava Lennon, 2017. "Designing Effective Supply Chains in Strategic Alignment with Demand Characteristics and Market Requirements," Foundations and Trends(R) in Technology, Information and Operations Management, now publishers, vol. 10(2), pages 89-208, June.
• Hristo Katrandjiev & Antonia Delistavrou & Irene Tilikidou, 2017. "Understanding Ethical Consumption: Types and Antecedents," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 612-633, December.
• Krum Alexandrov, 2017. "Marketing – 115," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 5-12, February.
• Nikolay Shterev & Dariel Ignatov, 2017. "Marketing Organization of Services," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 104-112, October.
• Roşca Vlad I., 2017. "Hitting the Post: A Statistical Analysis on Declining Attendance Figures in the Romanian Liga 1 Football Championship (2014/2015)," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 02, June.
• Perju-Mitran Alexandra, 2017. "Professional and Unprofessional Use of Social Media Differences in Modelling Social Media Marketing Message Reactions," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 04, December.
• Michal Stoklasa, 2017. "Consumer Ethnocentrism of Moravian-Silesian Region: Comparison of CETSCALE Research 2013/17," Working Papers 0037, Silesian University, School of Business Administration.
• Veronika Braciníková & Kateřina Matušínská, 2017. "Marketing Approach in Financial Services Area," Working Papers 0039, Silesian University, School of Business Administration.
• Radka Bauerová & Martin Klepek, 2017. "The Theoretical Framework for the Application of the TAM in Online Grocery Shopping," Working Papers 0044, Silesian University, School of Business Administration.
• Martin Klepek, 2017. "Faktory zákaznické angažovanosti ke značkám v prostředí sociálních sítí v ČR," Working Papers 0046, Silesian University, School of Business Administration.
• Balogh Peter & Nagy Richard, 2017. "A Case Study Of An Alternate Source Of Protein: What Do The Consumers Think About Entomophagy?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 731-737, July.
• Anca Constantinescu-Dobra & Madalina-Alexandra Cotiu, 2017. "Difeferences In Candidates Information Needs When Choosing The Faculty To Attend In The Technical Field," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 779-788, July.
• Ioana Ancuta Iancu, 2017. "Online Trading Platforms. A Situation Analysis Of 2016," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 789-795, July.
• Ghassan Shakhshir, 2017. "The Effect Of Merchandising On Food Products In The Romanian Retail Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 841-852, July.
• Claudia Stoian (Bobalca) & Magdalena Danilet, 2017. "Customer Satisfaction And Trust - Are They Related With Buying Frequency And The Length Of The Relation?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 853-860, July.
• Ariana Emanuela Tal, 2017. "The Impact Of Social Media On The Relationship Between Businesses And Customers," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 861-868, July.
• Oana Tugulea & Claudia Stoian (Bobalca), 2017. "Is Income Correlated To Assessment Of Credibility Dimensions Of Commercial Websites?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 869-876, July.
• Anca Constantinescu-Dobra & Veronica Maier, 2017. "Student Segmentation For Online Dentistry," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 388-396, December.
• Rahim A. Ganiyu, 2017. "Customer Satisfaction And Loyalty: A Study Of Interrelationships And Effects In Nigerian Domestic Airline Industry," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 2(1), pages 7-20, March.
• Joseph Edewor Agbadudu & Simon Ayo Adekunle, 2017. "Distribution Channel Intensity Among Table Water Producers In Nigeria," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 2(2), pages 56-66, September.
• Bosul Yoo & Sotaro Katsumata & Takeyasu Ichikohji, 2017. "The Impact of Customer Orientation on Quantity and Quality of User-Generated Content: A Multi-Country Case Study of Mobile Applications," Discussion Papers in Economics and Business 17-12, Osaka University, Graduate School of Economics.
• Noriko Fujita, 2017. "Omission bias under risks and Japanese companies stagnation in emerging markets: Managers f information gaps between head office and local office," Discussion Papers in Economics and Business 17-24, Osaka University, Graduate School of Economics.
• David Fielding & Stephen Knowles & Kirsten Robertson, 2017. "When does it matter how you ask? Cross-subject heterogeneity in framing effects in a charitable donation experiment," Working Papers 1701, University of Otago, Department of Economics, revised Jan 2017.
• Aivaz Kamer Ainur & Jugănaru Mariana & Jugănaru Ion Dănut, 2017. "Analyzing Seasonality and Forecasting the Number of Tourists’ Overnight Stays in Constanta Municipality," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 265-270, June.
• Iancu Eugenia, 2017. "Website - Tool of Marketing Strategy?," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 302-306, June.
• Jugănaru Mariana & Jugănaru Ion Dănut & Aivaz Kamer Ainur, 2017. "Analyzing the Concentration of Overnight Stays in Constanta City, over the Period 2010-2016," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 307-312, June.
• Muhcina Silvia & Popovici Veronica, 2017. "Few Marketing Tools to Communicate and Promote the Vaccination Campaigns," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 330-335, June.
• NeacÈ™u Nicoleta Andreea & Madar Anca, 2017. "The Importance of Promoting a Rural Touristic Destination: The Case of RacoÅŸ Village," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 340-344, June.
• Iancu Eugenia & Colomeischi Tudor, 2017. "Macroeconomic Diagnosis and Prediction Through Software," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 222-225, December.
• Băltescu CodruÈ›a Adina, 2017. "The Travel Agency Website – Factor for Business Success," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 371-375, December.
• Dinu Gabriel & Dinu Loredana, 2017. "The Attitude of Service Consumers Regarding Tourist Advertising in Mountain Banat," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 393-397, December.
• Dinu Loredana & Dinu Gabriel, 2017. "Tourism Promotion - Primary Element in Mountain Banat," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 398-401, December.
• Muhcină Silvia, 2017. "The Public Urban Transport and The Tourism Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 430-434, December.
• Blanca García Henche, 2017. "Turismo experiencial. Los mercados de abastos de Madrid: nuevos espacios turísticos para el ocio y el turismo de experiencias," DOCFRADIS Working Papers 1701, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jan 2017.
• Cristina Calvo Porral & Jean-Pierre Lévy-Mangin, 2017. "Examining the influence of products’ quality perception in specialty retailing," DOCFRADIS Working Papers 1703, Catedra Fundación Ramón Areces de Distribución Comercial, revised Feb 2017.
• Sylviane Leca Cedolin, 2017. "El branding made in Spain: la marca España en la internacionalización de las marcas de calzado y moda," DOCFRADIS Working Papers 1706, Catedra Fundación Ramón Areces de Distribución Comercial, revised Mar 2017.
• César Sahelices Pinto & Ana Lanero Carrizo & José Luis Vázquez Burguete, 2017. "RSC y el comportamiento del consumidor en el sector textil: sus efectos sobre el proceso de decisión de compra," DOCFRADIS Working Papers 1707, Catedra Fundación Ramón Areces de Distribución Comercial, revised Nov 2017.
• Puris Sornsaruht, & Sudaporn Sawmong,, 2017. "Antecedents of Thai Select restaurant brand loyalty in the United Kingdom," Business and Economic Horizons (BEH), Prague Development Center, vol. 13(4), pages 478-495, October.
• Katarina Janoskova & Anna Krizanova, 2017. "Comparison Of Selected Internationally Recognized Brand Valuation Methods," Oeconomia Copernicana, Institute of Economic Research, vol. 8(1), pages 99-110, March.
• Viktorija Grigaliunaite & Lina Pileliene, 2017. "Attitude Toward Smoking: The Effect Of Negative Smoking-Related Pictures," Oeconomia Copernicana, Institute of Economic Research, vol. 8(2), pages 317-328, June.
• Michal Kucharski & Sebastian Kot, 2017. "Cost of recognisability of a sponsor’s brand achieved through TV broadcasts," Oeconomia Copernicana, Institute of Economic Research, vol. 8(3), pages 447-461, September.
• Elina Bakhtieva, 2017. "B2B digital marketing strategy: a framework for assessing digital touchpoints and increasing customer loyalty based on Austrian heating, ventilation and air conditioning industry companies," Oeconomia Copernicana, Institute of Economic Research, vol. 8(3), pages 463-478, September.
• Lina Pileliene & Viktorija Grigaliunaite, 2017. "Colour temperature in advertising and its impact on consumer purchase intentions," Oeconomia Copernicana, Institute of Economic Research, vol. 8(4), pages 657-669, December.
• Malgorzata Bartosik-Purgat, 2018. "Country of origin as a determinant of young Europeans` buying attitudes — marketing implications," Oeconomia Copernicana, Institute of Economic Research, vol. 9(1), pages 123-142, March.
• Danuta Szwajca, 2017. "Corporate Reputation and Corporate Image - Empirical Analysis on the Example of Polish Banking Sector," Working Papers 126/2017, Institute of Economic Research, revised May 2017.
• Lucyna Witek, 2017. "Sustainable Consumption: Eco-labelling and its impact on consumer behavior - evidence from a study on Polish consumer," Working Papers 142/2017, Institute of Economic Research, revised May 2017.
• Beata Zatwarnicka-Madura, 2017. "Gender Roles in Marketing Communications in Real Estate Markets," Working Papers 145/2017, Institute of Economic Research, revised May 2017.
• Petra Jilkova & Pavla Kotatkova Stranska, 2017. "Multiple linear regression analyses of the performance and profitability of the Czech banking sector," Working Papers 41/2017, Institute of Economic Research, revised May 2017.
• Wioleta Kucharska & Karol Flisikowski, 2017. "The Most Valuable Global Brands and Condition of Economies: a Spatial Approach," Working Papers 53/2017, Institute of Economic Research, revised May 2017.
• Elina Bakhtieva, 2017. "B2B digital marketing strategy: A framework for assessing digital touchpoints and increasing customer loyalty," Working Papers 7/2017, Institute of Economic Research, revised May 2017.
• Wojciech Idzikowski & Igor Perechuda, 2017. "Organisation transformation in agile approach, a comparative analysis of IT and other sectors," Working Papers 89/2017, Institute of Economic Research, revised May 2017.
• Fazal Akbar & Abdul Razak Bin Omar & Fazli Wadood & Rosmaini Bin Tasmin, 2017. "The Effect of Marketing Strategies Construct on Firm Performance: Results from Pilot Survey," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 3(4(21)), pages 5.1-5.7, April.
• Darina Kalinichenko, 2017. "Публічний Маркетинг З Орієнтацією На Потреби Суспільства
  [Public Marketing with a Focus on the Needs of Society]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 3(11(28)), pages 4021-4024, November.
• Oksana Babiieva, 2017. "Особливості Маркетингової Діяльності В Інтернет
  [Features of Marketing Activities on the Internet]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 3(12(29)), pages 4001-4006, December.
• Albina Basova, 2017. "Основні Підходи До Використання Концепції Маркетингу Довіри На Підприємствах Торгівлі
  [The Main Approaches to Using the Concept of Trust-Based Marketing in Trade Enterprises]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 3(12(29)), pages 4023-4029, December.
• Niros, Meletios & Pollalis, Yannis & Niros, Angelica, 2017. "Effective marketing of mobile telecom services through brand personality: Empirical evidence from Greece," MPRA Paper 76477, University Library of Munich, Germany.
• Armstrong, Mark & Chen, Yongmin, 2012. "Discount pricing," MPRA Paper 39074, University Library of Munich, Germany.
  • Armstrong, Mark & Chen, Yongmin, 2017. "Discount Pricing," MPRA Paper 76681, University Library of Munich, Germany.
  • Armstrong, Mark & Chen, Yongmin, 2013. "Discount Pricing," CEPR Discussion Papers 9327, C.E.P.R. Discussion Papers.
  • Mark Armstrong & Yongmin Chen, 2012. "Discount Pricing," Economics Series Working Papers 605, University of Oxford, Department of Economics.
• Tri WIDODO, 2017. "Multi Product and Multi Region Marketing," Journal of Advanced Research in Management, ASERS Publishing, vol. 8(1), pages 61-85.
  • Widodo, Tri, 2017. "Multi-product and Multi-region Marketing," MPRA Paper 77441, University Library of Munich, Germany.
• Silvio John Camilleri & Denise Ellul, 2017. "Younger Customers' Outlooks when Selecting and Changing a Financial Services Provider: The Case of Maltese Students," International Journal of Financial Research, International Journal of Financial Research, Sciedu Press, vol. 8(2), pages 51-63, April.
  • Camilleri, Silvio John & Ellul, Denise, 2017. "Younger Customers' Outlooks when Selecting and Changing a Financial Services Provider: The Case of Maltese Students," MPRA Paper 77744, University Library of Munich, Germany.
• Silvio John Camilleri & Gail Grech, 2017. "The Relevance of Age Categories in explaining Internet Banking Adoption Rates and Customers' Attitudes towards the Service," Journal of Applied Finance & Banking, SCIENPRESS Ltd, vol. 7(2), pages 1-2.
  • Silvio John, Camilleri & Gail, Grech, 2017. "The Relevance of Age Categories in explaining Internet Banking Adoption Rates and Customers' Attitudes towards the Service," MPRA Paper 77745, University Library of Munich, Germany.
• Jaelani, Aan, 2017. "Event dan festival di Cirebon: Review bauran pemasaran syari’ah
  [Event and festival in Cirebon: Review of shariah marketing mix]," MPRA Paper 77862, University Library of Munich, Germany, revised 17 Mar 2017.
• Snir, Avichai & Levy, Daniel & Chen, Haipeng (Allan), 2017. "End of 9-endings, price recall, and price perceptions," Economics Letters, Elsevier, vol. 155(C), pages 157-163.
  • Snir, Avichai & Levy, Daniel & Chen, Haipeng, 2017. "End of 9-Endings, Price Recall, and Price Perceptions," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics, pages 157-163.
  • Avichai Snir & Daniel Levy & Haipeng (Allan) Chen, 2017. "End of 9-Endings, Price Recall, and Price Perceptions," Working Paper series 17-08, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel & Chen, Haipeng (Allan), 2017. "End of 9-Endings, Price Recall, and Price Perceptions," MPRA Paper 78085, University Library of Munich, Germany.
  • Avichai Snir & Daniel Levy & Haipeng Allan Chen, 2017. "End of 9-endings, price recall, and price perceptions," Post-Print hal-02387743, HAL.
• Pashchenko, Margarita, 2017. "Факторы Конкурентоспособности Предприятия В Концепции М.Портера
  [Factors of competitiveness of the enterprise in the concept of M. Porter]," MPRA Paper 78185, University Library of Munich, Germany.
• Koshcheeva, Angelina, 2017. "Маркетинговые Преимущества Продвижения Товаров При Помощи Технологии «Гивэвей»
  [Marketing benefits of promoting products with the help of technology, “giveaway”]," MPRA Paper 78302, University Library of Munich, Germany.
• Jaelani, Aan, 2017. "Event and festival in Cirebon: Review of shariah marketing mix," MPRA Paper 78624, University Library of Munich, Germany, revised 11 Apr 2017.
• Khan, Abdullah & Ahmed, Shariq & Paul, Sameer & Alam Kazmi, Syed Hasnain, 2017. "Factors Affecting Employee Motivation Towards Employee Performance: A Study on Banking Industry of Pakistan," MPRA Paper 80930, University Library of Munich, Germany, revised 29 Jun 2017.
• Taiji HARASHIMA, 2017. "The Mechanism behind Product Differentiation An Economic Model," Journal of Advanced Research in Management, ASERS Publishing, vol. 8(2), pages 95-111.
  • Harashima, Taiji, 2017. "The Mechanism behind Product Differentiation: An Economic Model," MPRA Paper 81522, University Library of Munich, Germany.
• Moslehpour, Massoud & Lin, Yi Hsin & Nguyen, Thi Le Huyen, 2017. "Top purchase intention priorities of Vietnamese LCC passengers: Expectations and satisfaction," MPRA Paper 81635, University Library of Munich, Germany.
• Hermosilla, Manuel & Gutierrez-Navratil, Fernanda & Prieto-Rodriguez, Juan, 2017. "Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings," MPRA Paper 82040, University Library of Munich, Germany.
• Dimitrov, Mitko & Ileva, Radka & Stefanov, Tsanko, 2017. "Синергия И Конкурентоспособност На Българските Предприятия
  [Synergy and Competitiveness of Bulgarian Enterprises]," MPRA Paper 82765, University Library of Munich, Germany.
• Wijiharjono, Nuryadi, 2017. "Kajian perkembangan penelitian pemasaran film
  [Contemporary study of film marketing research]," MPRA Paper 83349, University Library of Munich, Germany, revised Aug 2017.
• Cătălin-Ioan CLIPA & Magdalena DANILEȚ & Anca-Maria CLIPA, 2017. "Country Of Origin Effect And Perception Of Romanian Consumers," Junior Scientific Researcher, SC Research Publishing SRL, vol. 3(1), pages 19-29, May.
  • Clipa, Cătălin-Ioan & Danilet, Magdalena & Clipa, Anca-Maria, 2017. "Country of origin effect and perception of Romanian consumers," MPRA Paper 83590, University Library of Munich, Germany.
• Vasiliu, Codrin Dinu & Bruma, Ioan Sebastian, 2017. "The discursive brand analysis of the accommodation units from the touristic basin of Sucevița (Bukovina Region, Romania)," MPRA Paper 85168, University Library of Munich, Germany.
• Almeyda-Ibáñez, Marta & George, Babu P., 2017. "The evolution of destination branding: A review of branding literature in tourism," MPRA Paper 87884, University Library of Munich, Germany.
• Chatzigeorgiou, Chryssoula & Simeli, Ioanna, 2017. "Perception of service quality in agrotourism accommodations: Impact on guest loyalty and re-visit intentions," MPRA Paper 87914, University Library of Munich, Germany.
• Chatzigeorgiou, Chryssoula, 2017. "Modelling the impact of social media influencers on behavioural intentions of millennials: The case of tourism in rural areas in Greece," MPRA Paper 87916, University Library of Munich, Germany.
• Mansfield, Charlie, 2017. "Travel Writing in Place Branding - A Case Study on Nantes," MPRA Paper 88017, University Library of Munich, Germany, revised 31 Dec 2017.
• Sotiriadis, Marios & Shen, Shiwei, 2017. "The contribution of partnership and branding to destination management in a globalized context: The case of the UNWTO Silk Road Programme," MPRA Paper 88145, University Library of Munich, Germany.
• Chenini, Abderrahim & Touaiti, Mustapha, 2017. "Building Destination Loyalty Using Tourist Satisfaction and Destination Image: A Holistic Conceptual Framework," MPRA Paper 90639, University Library of Munich, Germany, revised 16 May 2018.
• Khan, Kamran & Hameed, Irfan, 2017. "The mediation of customer satisfaction and moderation of Price: Evidence from the generation Y users of cell phones," MPRA Paper 91773, University Library of Munich, Germany.
• Chatzigeorgiou, Chryssoula & Christou, Evangelos & Simeli, Ioanna, 2017. "Delegate satisfaction from conference service quality and its impact on future behavioural intentions," MPRA Paper 93933, University Library of Munich, Germany.
• Mohanraj, Prasanna, 2017. "Film-Induced Tourism Model - A Qualitative Research Study," MPRA Paper 94172, University Library of Munich, Germany.
• David Říha & Timothy Heinze & Michael Stros, 2017. "Intercultural Variations in Personal Sales Factors in the Czech and U.S. Automotive Markets: Practical Implications for Marketing," Central European Business Review, University of Economics, Prague, vol. 2017(1), pages 26-47.
• Michael Bahles & Gina Cook, 2017. "Car Motivations in the Young Target Group: An International Perspective," Central European Business Review, University of Economics, Prague, vol. 2017(3), pages 3-15.
• Kamila Mikolajová & Květa Olšanová, 2017. "How to Engage Children into the World of Traditional Car Brands? Exploration of Specific Touchpoints between Future Buyers in the Car Industry and Established Brands," Central European Business Review, University of Economics, Prague, vol. 2017(3), pages 27-40.
• Michael Neubert, 2017. "International Pricing Strategies for Born-Global Firms," Central European Business Review, University of Economics, Prague, vol. 2017(3), pages 41-50.
• Viktorija Grigaliūnaitė & Lina Pilelienė, 2017. "Consumer Attention Online: How to be Visible?," Central European Business Review, University of Economics, Prague, vol. 2017(4), pages 30-44.
• Spann, Martin & Stich, Lucas & Schmidt, Klaus M., 2017. "Pay What You Want as a Pricing Model for Open Access Publishing?," Rationality and Competition Discussion Paper Series 10, CRC TRR 190 Rationality and Competition.
• Strausz, Roland, 2017. "A Theory of Crowdfunding," Rationality and Competition Discussion Paper Series 2, CRC TRR 190 Rationality and Competition.
• Krämer, Florentin & Schmidt, Klaus M. & Spann, Martin & Stich, Lucas, 2017. "Delegating pricing power to customers: Pay What You Want or Name Your Own Price?," Journal of Economic Behavior & Organization, Elsevier, vol. 136(C), pages 125-140.
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• TANASE, George Cosmin, 2017. "Customer Benefit as a Determinant of Repeat Purchasing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(1), pages 20-23, March.
• PURCAREA, Theodor, 2017. "Retail revolution and the always connected consumers," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(1), pages 24-30, March.
• TANASE, George Cosmin, 2017. "Managing the Brand and Communication in Social Media," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(2), pages 20-22, June.
• PURCAREA, Theodor, 2017. "Distribution and the New Retail Imperative," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(2), pages 24-28, June.
• TANASE, George Cosmin, 2017. "Vertical Brand Portfolio Management: The Planning Process," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(3), pages 26-29, September.
• PURCAREA, Theodor, 2017. "Competing in today’s challenging retail environment," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(3), pages 30-35, September.
• TANASE, George Cosmin, 2017. "Trends Driving the Future of the Retail Industry for the Next Decade," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(4), pages 24-28, December.
• PURCAREA, Theodor, 2017. "Competing, Connecting, and Winning in Today’s Distribution and Merchandising," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(4), pages 30-39, December.
• Snir, Avichai & Levy, Daniel & Chen, Haipeng (Allan), 2017. "End of 9-endings, price recall, and price perceptions," Economics Letters, Elsevier, vol. 155(C), pages 157-163.
  • Snir, Avichai & Levy, Daniel & Chen, Haipeng, 2017. "End of 9-Endings, Price Recall, and Price Perceptions," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics, pages 157-163.
  • Avichai Snir & Daniel Levy & Haipeng Allan Chen, 2017. "End of 9-endings, price recall, and price perceptions," Post-Print hal-02387743, HAL.
  • Avichai Snir & Daniel Levy & Haipeng (Allan) Chen, 2017. "End of 9-Endings, Price Recall, and Price Perceptions," Working Paper series 17-08, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel & Chen, Haipeng (Allan), 2017. "End of 9-Endings, Price Recall, and Price Perceptions," MPRA Paper 78085, University Library of Munich, Germany.
• Narcı, Muhammed Talha, 2017. "Consumer Behavior and Social Media Marketing: A Research on University Student," Bulletin of Economic Theory and Analysis, BETA Journals, vol. 2(3), pages 279-307, July-Sept.
• Yetkin Özbük, Raife Meltem & Aydın Ünal, Duygu, 2017. "Advergames Aiming Children in Turkey: A Content Analysis of 65 Advergames," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 8(1), pages 115-130, January.
• Lujja, Abubakar & Özata, F. Zeynep, 2017. "The Consequences of Consumer Engagement in Social Networking Sites," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 8(2), pages 275-291, April.
• Taşkın, Çağatan & Koç, Erdoğan & Boz, Hakan, 2017. "Perceptual Image of Conflict-Ridden Destinations: An EEG and Eye Tracker Analysis," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 8(3), pages 533-553, July.
• Bulut, Elif & Erdoğan, Evrim & Şardağ Karabulut, Melek, 2017. "An Investigation of SMEs’ Perspective on Social Media Promotion Effect through the Correspondence Analysis," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 8(3), pages 591-610, July.
• Özdemir, Erkan & Altıntaş, M. Hakan & Kılıç, Serkan, 2017. "The Effects of the Degree of Internationalization on Export Performance: A Research on Exporters in Turkey," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 8(3), pages 611-626, July.
• Slivar, Iva & Bayer, Ramazan Ufuk, 2017. "Online Referrals Categorization and Performance of the Hospitality Industry: The Case of International Hotel Brands in Europe," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 8(4), pages 835-847, October.
• Maitlo, Muhammad Zahid & Jugwani, Neelam & Gilal, Rehman Gul, 2017. "The Model of Customer Experience and Purchase Intention in Online Environment," Sukkur IBA Journal of Management and Business, Sukkur IBA University, vol. 4(1), pages 1-17, January -.
• Novik, Veranika & Pinto, Patrícia & Guerreiro, Manuela, 2017. "Analysis Of The Attachment-Aversion Model Of Consumer-Brand Relationships In A Different Cultural Background," Journal of Spatial and Organizational Dynamics, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 5(3), pages 278-295.
• Ramos, Célia & Casado-Molina, Ana & Peláez, José, 2017. "Measuring Air And Terrestrial Transport Company Reputation: Tourism Intangibles Expressed In The Digital Environment," Journal of Spatial and Organizational Dynamics, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 5(4), pages 443-462.
• Alsini, Ibrahim, 2017. "Investigating Effects Of Perceived Service Quality On Overall Service Quality And Customer Satisfaction: Case Of Saudi Airlines," Journal of Spatial and Organizational Dynamics, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 5(4), pages 463-470.
• DELISTAVROU, Antonia & Katrandjiev, Hristo & TILIKIDOU, Irene, 2017. "Ethical Consumers In Greece: Who Are They?," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 17(3), pages 45-67.
• MANEA, Natalia & PURCARU, Mihaela, 2017. "The Evolution Of Educational Marketing," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 17(4), pages 37-45.
• Lasinger Siladjev, Jasna, 2017. "Promotional Activities For The Purpose Of Improving The Offer Of Travel Agencies In Primorje-Gorski Kotar County–Croatia," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 8(2), pages 195-208.
• Hromková, Michaela & Keketiová, Jana & Eidenmüller, Thorsten, 2017. "Marketing strategies in NGO´s in Slovakia," Zeitschrift für interdisziplinäre ökonomische Forschung, Allensbach Hochschule, issue 01, pages 4-12, June.
• Rose, Karl, 2017. "Paradigmenwechsel der Discount – Vertriebsformen im Lebensmittel – Einzelhandel Dritter Teil einer Tetralogie," Zeitschrift für interdisziplinäre ökonomische Forschung, Allensbach Hochschule, issue 01, pages 13-21, June.
• Rose, Karl, 2017. "Zukunftsperspektiven für den Lebensmittel – Discountvertrieb Vierter Teil einer Tetralogie," Zeitschrift für interdisziplinäre ökonomische Forschung, Allensbach Hochschule, issue 1, pages 43-54, June.
• Wiedenhöfer, Dirk & Keppler, Sonja, 2017. "Informationsquellen und Erwartungserfüllung im Rahmen der Krankenhauswahl bei Patienten mit Hüft- und Knie-TP in der Schweiz," Zeitschrift für interdisziplinäre ökonomische Forschung, Allensbach Hochschule, issue 1, pages 115-119, June.
• Basim Abbas Kraidy JASSMY & Cristian-Silviu BANACU & Zaki Muhammad Abbas BHAYA, 2017. "Strategic Orientation for Improving Financial Performance Case Study in Al-Qadissiya Governorate Banking," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 2(1), pages 147-164, June.
• Alexandru CAPATINA & George Cristian SCHIN & Dumitru RUSU, 2017. "Increasing Academic Brand Awareness through Virtual Reality," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 18(2), pages 171-182, May.
• Vlad I. RO?CA, 2017. "Using Internal Marketing Communications to Improve HRM in Service-Based Sports Organizations," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 18(4), pages 406-420, October.
• Vlad Radoias, 2017. "When Price Discrimination Fails – A Principal Agent Problem with Social Influence," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 38(2), pages 212-221, March.
  • Vlad Radoias, 2014. "When Price Discrimination Fails - A Principal Agent Problem with Social Influence," Working Papers 2014-08, Towson University, Department of Economics, revised Oct 2014.
• Oksana Loginova & X. Henry Wang & Chenhang Zeng, 2017. "Learning in Advance Selling with Heterogeneous Consumers," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 38(6), pages 765-783, September.
  • Oksana Loginova & X. Henry Wang & Chenhang Zeng, 2012. "Learning in Advance Selling with Heterogeneous Consumers," SDU Working Papers 2012-02, School of Economics, Shandong University.
  • Oksana Loginova & X. Hnery Wang & Chenhang Zeng, 2014. "Learning in Advance Selling with Heterogeneous Consumers," Working Papers 1408, Department of Economics, University of Missouri.
  • Oksana Loginova & X. Henry Wang & Chenhang Zeng, 2012. "Learning in Advance Selling with Heterogeneous Consumers," Working Papers 12-08, NET Institute, revised Sep 2012.
• Basil Janavaras & Suresh George, 2017. "Global Marketing Management System," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 10310, June.
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Marketing for Competitiveness: Asia to The World:In the Age of Digital Consumers," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 10313, June.
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Technology As The Primary Driver," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 1, pages 5-22, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Political–Legal, Economy, And Social Culture As The Main Drivers," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 2, pages 23-34, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Market As The Ultimate Driver," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 3, pages 35-53, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Product-Centric Perspective: Connectivity In Product Development," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 4, pages 65-83, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Customer-Centric Perspective: Connecting With The Digital Consumer," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 5, pages 85-100, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Human-Centric Perspective: Doing Good By Doing Well In The Connected World," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 6, pages 101-114, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Being Strategy: From Positioning To Confirmation," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 7, pages 123-136, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Core Tactic: From Differentiation To Codification," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 8, pages 137-152, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Value Indicator: From Brand To Character," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 9, pages 153-167, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Marketing Strategy For Value Exploration," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 10, pages 175-190, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Marketing Tactic For Value Engagement," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 11, pages 191-211, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Marketing Value With Values," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 12, pages 213-229, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Asia’S Local Champions," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 13, pages 237-250, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Asia’S Regional Players: Asia Vision, Local Actions," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 14, pages 251-270, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Asia’S Multinational Companies: Global Value, Regional Strategy, Local Tactics," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 15, pages 271-285, World Scientific Publishing Co. Pte. Ltd..
• Goran Vlašiæ Emanuel Tutek, 2017. "Drivers of Customer Centricity: Role of Environmental-level, Organization-level and Department-level Variables," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, vol. 20(2), pages 1-10, November.
• Litfin, Thorsten & Teckert, Özlem & Lamberz, Julia, 2017. "The Choice of Color, Topic and Toys: An Empirical Study of Gender Roles," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2017), Dubrovnik, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Dubrovnik, Croatia, 7-9 September 2017, pages 58-65, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Grubor, Aleksandar & Milovanov, Olja, 2017. "The Many Faces of Internet Marketing," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2017), Dubrovnik, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Dubrovnik, Croatia, 7-9 September 2017, pages 412-417, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Lamberz, Julia & Litfin, Thorsten & Meeh-Bunse, Gunther & Özlem, Teckert, 2017. "User-Friendly Website Design: A Combined Eye-Tracking Study," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2017), Dubrovnik, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Dubrovnik, Croatia, 7-9 September 2017, pages 459-466, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Chatzigeorgiou, Chryssoula & Christou, Evangelos & Simeli, Ioanna, 2017. "Delegate satisfaction from conference service quality and its impact on future behavioural intentions," EconStor Conference Papers 215864, ZBW - Leibniz Information Centre for Economics.
• Snir, Avichai & Levy, Daniel & Chen, Haipeng (Allan), 2017. "End of 9-endings, price recall, and price perceptions," Economics Letters, Elsevier, vol. 155(C), pages 157-163.
  • Snir, Avichai & Levy, Daniel & Chen, Haipeng, 2017. "End of 9-Endings, Price Recall, and Price Perceptions," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics, pages 157-163.
  • Avichai Snir & Daniel Levy & Haipeng (Allan) Chen, 2017. "End of 9-Endings, Price Recall, and Price Perceptions," Working Paper series 17-08, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel & Chen, Haipeng (Allan), 2017. "End of 9-Endings, Price Recall, and Price Perceptions," MPRA Paper 78085, University Library of Munich, Germany.
  • Avichai Snir & Daniel Levy & Haipeng Allan Chen, 2017. "End of 9-endings, price recall, and price perceptions," Post-Print hal-02387743, HAL.
• Sheeraz, Muhammad & Tanweer, Mariam & Khan, Kanwal Iqbal & Mahmood, Shahid, 2017. "Strengthening Consumer Brand Relationships through Consumer Engagement: Online Brand Communities in Landscape of Social Media," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics, pages 593-607.
• Reckmann, Tobias, 2017. "Intellectual Structure and Emancipation of Word of Mouth Research: A Bibliometric Analysis of a Multidisciplinary Research Field," EconStor Preprints 179913, ZBW - Leibniz Information Centre for Economics.
• Yoo, Bosul & Katsumata, Sotaro & Ichikohji, Takeyasu, 2017. "A Multi-Country Comparison of User Innovation Behaviors on Smartphone Applications," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society 168553, International Telecommunications Society (ITS).
• Zegners, Dainis, 2017. "Building an Online Reputation with Free Content: Evidence from the E-book Market," Annual Conference 2017 (Vienna): Alternative Structures for Money and Banking 168293, Verein für Socialpolitik / German Economic Association.
• Dürr, Niklas S. & Engelstätter, Benjamin & Ward, Michael R., 2018. "Strategic microscheduling of movies," ZEW Discussion Papers 17-033, ZEW - Leibniz Centre for European Economic Research.
• Dunja Mestrovic, 2017. "Service quality, students' satisfaction and behavioural intentions in STEM and IC higher education institutions," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 15(1), pages 66-77.
• Aleksandar Grubor & Olja Milovanov, 2017. "Brand strategies in the era of sustainability," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 15(1), pages 78-88.
• Drichoutis, Andreas C. & Klonaris, Stathis & Papoutsi, Georgia S., 2017. "Do Good Things Come in Small Packages? Bottle Size Effects on Willingness to Pay for Pomegranate Wine and Grape Wine," Journal of Wine Economics, Cambridge University Press, vol. 12(1), pages 84-104, February.
• Canziani, Bonnie & Byrd, Erick T., 2017. "Exploring the Influence of Regional Brand Equity in an Emerging Wine Sector," Journal of Wine Economics, Cambridge University Press, vol. 12(4), pages 370-377, November.
• Kelley, Kathleen M. & Zelinskie, Jennifer & Centinari, Michela & Gardner, Denise M. & Govindasamy, Ramu & Hyde, Jeffrey & Rickard, Bradley & Storchmann, Karl, 2017. "Consumer Preferences for Sustainable Wine Attributes: A Conjoint Analysis," Journal of Wine Economics, Cambridge University Press, vol. 12(4), pages 416-425, November.
• Anamaria-Cătălina RADU & Mihai-Cristian ORZAN & Sebastian CEPTUREANU & Ivona STOICA, 2017. "User Satisfaction Regarding Healthcare Education Services Conducted within EU Funded Projects," ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, Faculty of Economic Cybernetics, Statistics and Informatics, vol. 51(1), pages 89-102.
• Ruxandra-Irina POPESCU & Răzvan-Andrei CORBOS & Mihaela COMĂNESCU & Ovidiu-Iulian BUNEA, 2017. "Ecological Marketing –Strategic Option for Business Development in Bucharest," ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, Faculty of Economic Cybernetics, Statistics and Informatics, vol. 51(2), pages 67-83.
• Teofana Dimitrova, 2017. "Evaluating The Strategic Position Of An Organisation Through Space Analysis," Economic Archive, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 3 Year 20, pages 19-32.
• Теофана Димитрова, 2017. "Оценка На Стратегическата Позиция На Организацията Посредством Space Анализ," Economic Archive, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 3 Year 20, pages 21-35.
• Velin Stanev, 2017. "Historical Periodization Of Advertising – Problems And Intentions," Economic Archive, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 3 Year 20, pages 33-45.
• Fanny Reniou & Aurélien Rouquet & Jean-Baptiste Suquet & Dilip Subramanian, 2017. "Réclamations « déviantes » des clients : Quelles réponses pour les organisations? - Managing « deviant » customer complaints : what answer can organisations adopt?," Revue Finance Contrôle Stratégie, revues.org, vol. 20(3), pages 81-101, September.
• Anna Lu, 2017. "Consumer Stockpiling and Sales Promotions," Discussion Papers of DIW Berlin 1680, DIW Berlin, German Institute for Economic Research.
• Anna Lu, 2017. "Inference of Consumer Consideration Sets," Discussion Papers of DIW Berlin 1681, DIW Berlin, German Institute for Economic Research.
• Howell, John R. & Ebbes, Peter & Liechty, John & Jenkins, Porter, 2017. "Gremlins in the Data: Identifying the Information Content of Research Subjects," HEC Research Papers Series 1223, HEC Paris.
• Stourm, Ludovic & Iyengar, Raghuram & Bradlow, Eric, 2017. "A Flexible Demand Model for Complements Using Household Production Theory," HEC Research Papers Series 1225, HEC Paris.
• Stourm, Valeria & Bradlow, Eric & Fader, Peter, 2017. "Do Stakeholder Orientation and Environmental Proactivity Impact Firm Profitability?," HEC Research Papers Series 1242, HEC Paris.
• Tuba Parlar & Songul Kakilli Acaravci, 2017. "Using Data Mining Techniques for Detecting the Important Features of the Bank Direct Marketing Data," International Journal of Economics and Financial Issues, Econjournals, vol. 7(2), pages 692-696.
• Moujan Shahriarpour & Akbar Alam Tabriz, 2017. "The Importance of Green Supply Chain Management and Its Role in Marketing Management," International Journal of Economics and Financial Issues, Econjournals, vol. 7(3), pages 265-269.

2016

• Roland Strausz, 2017. "A Theory of Crowdfunding: A Mechanism Design Approach with Demand Uncertainty and Moral Hazard," American Economic Review, American Economic Association, vol. 107(6), pages 1430-1476, June.
  • Roland, Strausz, 2015. "A Theory of Crowdfunding - a mechanism design approach with demand uncertainty and moral hazard," Discussion Paper Series of SFB/TR 15 Governance and the Efficiency of Economic Systems 527, Free University of Berlin, Humboldt University of Berlin, University of Bonn, University of Mannheim, University of Munich.
  • Strausz, Roland, 2016. "A Theory of Crowdfunding - a mechanism design approach with demand uncertainty and moral hazard," CEPR Discussion Papers 11222, C.E.P.R. Discussion Papers.
• Bronnenberg, Bart & Dube, Jean-Pierre, 2016. "The Formation of Consumer Brand Preferences," CEPR Discussion Papers 11648, C.E.P.R. Discussion Papers.
• Gheorghe ORZAN & Otilia-Elena PLATON & Cristian Dragos STEFĂNESCU & Mihai ORZAN, 2016. "Conceptual Model Regarding The Influence Of Social Media Marketing Communication On Brand Trust, Brand Affect And Brand Loyalty," ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, Faculty of Economic Cybernetics, Statistics and Informatics, vol. 50(1), pages 141-156.
• Adrian MICU & Angela Eliza MICU & Kamer AIVAZ & Alexandru CAPATINA, 2016. "The Genetic Approach Of Marketing Research," ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, Faculty of Economic Cybernetics, Statistics and Informatics, vol. 50(3), pages 229-246.
• Александър Екимов, 2016. "Сегментация На Потребителите С Данни От Индустриални Панели," Almanac of PhD Students, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 11(11 Year 2), pages 471-484.
• Стелиана Василева, 2016. "Концептуални Проблеми При Дефинирането На Ценността На Бранда," Almanac of PhD Students, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 12(12 Year 2), pages 222-243.
• Атанаска Решеткова, 2016. "Плацебо Ефектите В Маркетинга И Потребителската Удовлетвореност," Almanac of PhD Students, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 12(12 Year 2), pages 244-272.
• Пенка Горанова & Стелиана Василева, 2016. "Емпирично Изследване На Синергичния Ефект Между Елементите На Интегрираните Маркетингови Комуникации," Yearbook of D. A. Tsenov Academy of Economics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 1(1 Year 20), pages 93-134.
• Quack, Helmut, 2016. "KÖLSCH versus ALT: Erkenntnisse aus konsumentenpsychologischen Experimenten
  [KÖLSCH versus ALT: Learnings From Consumer Psychological Experiments]," Duesseldorf Working Papers in Applied Management and Economics 34, Duesseldorf University of Applied Sciences.
• Quack, Helmut, 2016. "KÖLSCH versus ALT: Erkenntnisse aus konsumentenpsychologischen Experimenten
  [KÖLSCH versus ALT: Learnings From Consumer Psychological Experiments]," Duesseldorf Working Papers in Applied Management and Economics fobe34, Duesseldorf University of Applied Sciences.
• Harald Trabold & David W. Weaver, 2016. "Pay What You Want – Möglichkeiten und Grenzen eines alternativen Geschäftsmodells," Vierteljahrshefte zur Wirtschaftsforschung / Quarterly Journal of Economic Research, DIW Berlin, German Institute for Economic Research, vol. 85(2), pages 81-97.
• Darko Lacmanović, 2016. "Marketing perspectives in sustainable tourism Montenegro," Journal of Innovative Business and Management, DOBA Faculty, vol. 8(2).
• Emre Yýldýrým & Yusuf Arslan & Merve Türkmen Barutçu, 2016. "The Role Of Uncertainty Avoidance And Indulgence As Cultural Dimensions On Online Shopping Expenditure," Eurasian Business & Economics Journal, Eurasian Academy Of Sciences, vol. 4(4), pages 42-51, January.
• Vanhuele, Marc & Ataman, Berk & Pauwels, Koen & Srinivasan, Shuba, 2016. "Advertising’s Long-Term Impact on Brand Price Elasticity Across Brands and Categories," HEC Research Papers Series 1153, HEC Paris.
• Lee, Jaehoon & Shrum, L. J. & Yi, Youjae, 2016. "The Role of Cultural Communication Norms in Social Exclusion Effects," HEC Research Papers Series 1163, HEC Paris, revised 26 Nov 2016.
• Yang, Yang & Gu, Yangjie & Galak, Jeff, 2016. "When It Could Have Been Worse, It Gets Better: How Favorable Uncertainty Resolution Slows Hedonic Adaptation," HEC Research Papers Series 1171, HEC Paris.
• Gentina, Elodie & Shrum, L. J. & Lowrey, Tina M., 2016. "Coping with Loneliness Through Materialism: Strategies Matter for Adolescent Development of Unethical Behaviors," HEC Research Papers Series 1177, HEC Paris.
• Gentina, Elodie & Shrum, L. J. & Lowrey, Tina M. & Vitell, Scott J. & Rose, Gregory, 2018. "An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power, and Materialism," HEC Research Papers Series 1291, HEC Paris.
• Gârdan Daniel Adrian & Cătoiu Iacob & Gârdan Iuliana Petronela, 2016. "Coordinates Of The Culture Consumption In Urban Environment," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(18), pages 1-10.
• LaurenÅ£iu Florentin Stoenică, 2016. "Dimensions Of Consumers' Satisfaction Regarding The Educational Services Provided By The Romanian Military Higher Education Institutions," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(18), pages 1-15.
• Irina RAICU & Mirela Cătălina TÃœRKEÚ, 2016. "An Opinion Mining And Sentiment Analysis Approach For Evaluating Customer Satisfaction In A Digital Banking Environment," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(18), pages 1-16.
• Ann Wallin & Amanda Spry, 2016. "The Role of Corporate Versus Product Brand Dominance in Brand Portfolio Overlap: A Pitch," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 15(2), pages 434-439, June.
• Asma A. Qureshi, 2016. "Conceptualizing Schwartz Values in University Preference Decisions: A Pitch," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 15(3), pages 612-617, September.
• Marta Makowska, 2016. "Kontrowersje zwiazane z reklamowaniem lekow. Analiza porównawcza Polski i Stanów Zjednoczonych /Controversial Advertising of Medicines. A Comparison between Poland and the United States," Annales. Ethics in Economic Life, University of Lodz, Faculty of Economics and Sociology, vol. 19(3), pages 155-168, September.
• Mark Armstrong, 2016. "Nonlinear Pricing," Annual Review of Economics, Annual Reviews, vol. 8(1), pages 583-614, October.
  • Armstrong, Mark, 2015. "Nonlinear Pricing," MPRA Paper 65779, University Library of Munich, Germany.
  • Mark Armstrong, 2015. "Nonlinear Pricing," Economics Series Working Papers 756, University of Oxford, Department of Economics.
• David Ciocodeica, 2016. "Studierea nevoii de initiere si dezvoltare a Start-Up-urilor in randul tinerilor din Romania," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 10(3), pages 23-60, September.
• Paula – Angela VIDRASCU, 2016. "Intellectual Capital, An Intangible Item Not Reflected In The Financial Statements Of The Organizational Structure," Internal Auditing and Risk Management, Athenaeum University of Bucharest, vol. 42(1), pages 169-177, June.
• Drichoutis, Andreas C. & Klonaris, Stathis & Papoutsi, Georgia, 2016. "Do good things come in small packages? Willingness to pay for pomegranate wine and bottle size effects," MPRA Paper 72748, University Library of Munich, Germany.
  • Andreas C. Drichoutis & Stathis Klonaris & Georgia Papoutsi, 2016. "Do good things come in small packages? Willingness to pay for pomegranate wine and bottle size effects," Working Papers 2016-2, Agricultural University of Athens, Department Of Agricultural Economics.
• Laura Catalina Timiras, 2016. "Young People'S Preferences For Romanian Agro Alimentary Goods," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue Special I.
• Svitlana Strapchuk, 2016. "Pattern Formation Of Business Conditions In Domestic Market Of Crop Production," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 2(4).
• Kateryna Bekh, 2016. "A Company'S Marketing Mix In Terms Of Glocal Marketing," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 2(5).
• Raisa Bilovol & Alina Chaikina, 2016. "Improving Marketing Logistics Management Of Enterprises Of Agro-Industrial Complex," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 2(5).
• Tsvetelina Nedialkova-Shtereva, 2016. "Characteristic features in setting up the marketing mix, position and segments of the banking sector," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 103-119.
• Ioana-Nicoleta Abrudan, 2016. "Does Gender Really Affect Shopping Patterns?," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Adnan Ahmed Sheikh & Arfan Shahzad & Awanis Ku Ishak, 2016. "The Evolution Of E-Marketing In Business-To-Business (B2b) Environment And Its Impact On Firm Performance," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Rabia Rasheed & Maria Abdul Rahman & Syed Abid Ur Rahman, 2016. "Towards Understanding Financial Behavior Of Smes: Role Of Socio-Psychological Factors Of Owner-Manager," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Zoran Bogetić & Goran Petković & Dragan Stojković, 2016. "Evolucija, Redefinisanje I Perspektive Razvoja Koncepta Menadžmenta Kategorije Proizvoda," Ekonomske ideje i praksa, Faculty of Economics, University of Belgrade, issue 20, pages 7-26, March.
• Vlade Zarić & Dragana Kovačević & Vladimir Jovanović, 2016. "Direktni Marketing Poljoprivrednih Proizvoda U Republici Srbiji – Mogućnosti I Ograničenja (Direct Marketing Of The Serbian Agricultural Products - Drawbacks And Opportunities)," Ekonomske ideje i praksa, Faculty of Economics, University of Belgrade, issue 21, pages 59-76, June.
• Milorad Jovović & Bojana Femić-Radosavović & Nikola Mišnić & Ivana Jovović, 2016. "Exploring Customer Satisfaction Monitoring In Banking Services In Montenegro (Istraživanje Zadovoljstva Klijenata U Biznis Praksi Banaka U Crnoj Gori)," Ekonomske ideje i praksa, Faculty of Economics, University of Belgrade, issue 23, pages 19-34, December.
• Srđan Vajzović, 2016. "Evaluacija Skala Za Merenje Relacionih Normi U Kanalima Marketinga U Republici Srbiji (Evaluation Of Scales To Measure Relational Norms In Marketing Channels In The Republic Of Serbia)," Ekonomske ideje i praksa, Faculty of Economics, University of Belgrade, issue 23, pages 49-63, December.
• Saša Veljković & Djordje Kaličanin, 2016. "Improving Business Performance Through Brand Management Practice," Economic Annals, Faculty of Economics, University of Belgrade, vol. 61(208), pages 137-168, January -.
• Dragan Stojković & Stipe Lovreta & Zoran Bogetić, 2016. "Multichannel Strategy – The Dominant Approach In Modern Retailing," Economic Annals, Faculty of Economics, University of Belgrade, vol. 61(209), pages 105-128, April - J.
• Klopotan Igor & Vrhovec-Žohar Kristina & Mahič Edita, 2016. "Impact of Income on Customers' Loyalty: Are Customers with Higher Income more Loyal?," Business Systems Research, Sciendo, vol. 7(1), pages 81-88, March.
• MUNTHIU Maria-Cristiana & CETINA Iuliana, 2016. "Understanding Students' Perception, Expectations And The Need Of Innovating Educational Services In The Digital Economy Context," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 68(3), pages 103-113, December.
• FUCIU Mircea & GORSKI Hortensia & DUMITRESCU Luigi, 2016. "Online Social Networking Sites In Personal  And Professional Life - A Marketing Research," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 68(3), pages 57-73, December.
• PENTESCU Alma & CETINÄ‚ Iuliana & ORZAN Gheorghe, 2016. "Are The Romanian Healthcare Services Competitive On The International Market?," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 68(5), pages 139-148, December.
• DURALIA Oana, 2016. "Public Perception Of The Role Of Science And Innovation In Solving The Problems Experienced By Contemporary Economy," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 68(5), pages 55-63, December.
• Michaela Jánská & Petra Olšová, 2016. "Influence of segmentation factors on leaflet distribution," Acta Universitatis Bohemiae Meridionales, University of South Bohemia in Ceske Budejovice, vol. 19(1), pages 20-29.
• Simona-Silvana, MARGINEAN, 2016. "Loyalty Programs: How To Measure Customer Loyalty?," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 1(3), pages 128-136.
• Carmen, IORDACHE & Alexandrina, SÎRBU & Iuliana, CIOCHINA, 2016. "Coordinates Of Developing The Balneary Tourism," Management Strategies Journal, Constantin Brancoveanu University, vol. 31(1), pages 308-316.
• Alexandrina, SÎRBU & Carmen Maria, IORDACHE & Iuliana, CIOCHINA, 2016. "A Study On Organic Food Market Development In Romania," Management Strategies Journal, Constantin Brancoveanu University, vol. 32(2), pages 4-14.
• Amit Mittal, 2016. "The Influence Of Waiting Time Satisfaction On Customer Loyalty Towards Multi-Stage Services: Evidence From India," Management Strategies Journal, Constantin Brancoveanu University, vol. 33(3), pages 18-23.
• Elena, Enache & Cristian, Morozan, 2016. "Sensory Marketing Or Senses In A Sustainable Business," Management Strategies Journal, Constantin Brancoveanu University, vol. 34(4), pages 182-186.
• Roland Strausz, 2016. "A Theory of Crowdfunding - A Mechanism Design Approach with Demand Uncertainty and Moral Hazard," CESifo Working Paper Series 6100, CESifo Group Munich.
• Constantin SASU & Marius Sorin DANGA, 2016. "Electoral Prescribers. Who Are They?," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 37, pages 305-313, December.
• Emanuela Maria AVRAM, 2016. "The Relationship Between The University Image And Students' Willingness To Recommend It," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 115-123, December.
• Ariadna Ioana JURAVLE (GAVRA) & Constantin SASU & Loredana TEREC-VLAD, 2016. "The Destination Image Of Bucovina Among Romanian Tourists," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 139-149, December.
• Andra-Ioana ANDRONICIUC, 2016. "Using Social Media In Political Campaigns. Evidence From Romania," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 10, pages 51-57, April.
• Raluca-Mihaela SANDU, 2016. "The New Rules Of Green Marketing- A Book Review," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 11, pages 417-419, July.
• Anca BUTNARIU & Dumitru FILIPEANU, 2016. "Does Csr Enhance Market Performance For Automotive Companies?," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 12, pages 431-441, December.
• Ion Gr. IONESCU, 2016. "Some Restructuring Measures Of The Marketing Process In A Corporate Firm," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 12, pages 459-464, December.
• Mihai-Cosmin FANARU, 2016. "Online Communication In The Bricolage Market," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 12, pages 519-525, December.
• Muhammad Fahid MUQADDAS & Ishtiaq AHMAD, 2016. "Determinants Of Brand Equity: An Empirical Study Of It Industry," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 12, pages 555-560, December.
• Francisca Cecilia Encinas Orozco & Judith Cavazos Arroyo, 2016. "Influencia del engagement académico en la lealtad de estudiantes de posgrado: un abordaje a través de un modelo de ecuaciones estructurales," Estudios Gerenciales, Universidad Icesi, vol. 32(140), pages 228-238, September.
• Izabelle Quezado & Verónica Peñaloza & Marianela Denegri & Ellen Campos Sousa & Victoria Aymé Barreda Parra & Felipe Gerhard, 2016. "Personalidade de marca de cursos de psicologia: um estudo em cidades do Brasil, Peru e Chile," Estudios Gerenciales, Universidad Icesi, vol. 32(140), pages 239-249, September.
• Leonardo Ortegón Cortázar & Irma Chacón Páez & Ana C. Pinzón Vargas & Sandra Patricia Rojas Berrio, 2016. "Alcance y gestión de la huella de carbono como elemento dinamizador del branding por parte de empresas que implementan estas prácticas ambientales en Colombia," Estudios Gerenciales, Universidad Icesi, vol. 32(140), pages 278-289, September.
• Juan Manuel González Sánchez & Luciana Carla Manfredi, 2016. "EMCEL, ¿cómo ejecutar una buena recuperación del servicio?," Estudios Gerenciales, Universidad Icesi, vol. 32(140), pages 290-294, September.
• Campo Elías López Rodríguez, 2016. "El gerente competitivo y su rol en las mipymes: una perspectiva desde el marketing," Revista Equidad y Desarrollo, Universidad de la Salle, issue 25, pages 209-224, January.
• Pedro Barrientos Felipa, 2016. "Macromarketing en el Perú: la estrategia de diversificación productiva," Revista Equidad y Desarrollo, Universidad de la Salle, issue 26, pages 145-169, July.
• Abdelbaset M. Alkhawaldeh & Salniza Md. Salleh & Fairol Bin Halim, 2016. "Brand Equity and Brand Loyalty: New Perspective," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 722-730.
• Altaf Hussain & Rosman Md Yusoff & Sajjad Ahmad Banoori & Anwar Khan & Muhammad Asad Khan, 2016. "Enhancing Effectiveness of Employees through Training and Development in the Health Care Department of Khyber Pakhtunkhwa Pakistan: A Literature Review," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 731-737.
• Mohammed Wamique Hisam & Shouvik Sanyal & Moinuddin Ahmad, 2016. "The Impact of Service Quality on Customer Satisfaction: A Study on Selected Retail Stores in India," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 851-856.
• Pebi Kurniawan & Iwan Sidharta, 2016. "SERVQUAL on Brand Image and Relationship Equity," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 866-871.
• Darmesh Krishanan & Aye Aye Khin & Kevin Low Lock Teng & Karuthan Chinna, 2016. "Consumers’ Perceived Interactivity and Intention to use Mobile Banking in Structural Equation Modeling," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 883-890.
• Berta Bekti Retnawati & Nuryakin, 2016. "Developing Salesperson Performance: The Role of Customer Encountering Competence Portfolio, Relational Capital and Service Excellent Customer Heterogeneity," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 891-897.
• Naili Farida & Elia Ardyan & Nuryakin, 2016. "Gender Differences in Interest in Using Electronic Money: An Application of Theory Planned Behavior," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 898-903.
• Svetlana Anatolievna Ashirova & Svetlana Valentinovna Yudina & Yevgeniya Vladimirovna Kabitova & Mouhabbat Sharifovna Garifullina & Natalia Vladimirovna Serikova, 2016. "Distorting Economic Balance and its Consequences on the Regional Market of Consulting Services," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 921-925.
• Sumit Chaturvedi & Sachin Gupta & Devendra Singh Hada, 2016. "Perceived Risk, Trust and Information Seeking Behavior as Antecedents of Online Apparel Buying Behavior in India: An Exploratory Study in Context of Rajasthan," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 935-943.
• Noor Hasmini Binti Abd Ghani & Mohammad Kashedul Wahab Tuhin, 2016. "Consumer Brand Relationships," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 950-957.
• Mohammed Sangiru Umar & Ibrahim Danjuma & Dahiru Dauda Hammawa & Sherif Ahmed Habibu, 2016. "Effects of Technological Innovation in Relationship between Green Supply Chain Management Practices and Green Performance," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 677-682.
• Mazuri Abd Ghani & Aida Othman & Nor Asmahani Ibrahim & Wan Zulqurnain Wan Ismail, 2016. "Relationship Marketing Practices and Effects on Marketing Effectiveness: An Empirical Insight from the Hotel Industry," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 1026-1033.
• Mohamed Abdellatif Abu Auf & Salniza Bt Mohamed Salleh & Rushami Zien Yusoff, 2016. "The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 1034-1038.
• Huda Hudaverdi & Yuliya Yankova, 2016. "Marketing within the Boundaries of Psychology: What Influences the Choice Whether to go for International Education?," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 1066-1073.
• Nor Azila Mohd Noor & Abdul Qadir Rahomee Ahmed Aljanabi, 2016. "Moderating Role of Absorptive Capacity between Entrepreneurial Orientation and Technological Innovation Capabilities," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 704-710.
• Dia Zeglat & Fayiz Shrafat & Ziad Al-Smadi, 2016. "The Impact of the E-Service Quality of Online Databases on Users’ Behavioral Intentions: A Perspective of Postgraduate Students," International Review of Management and Marketing, Econjournals, vol. 6(1), pages 1-10.
• Abraham Gyamfi Ababio & Emmanuel Erastus Yamoah, 2016. "Effect of Advertising on the Brand Loyalty of Cosmetic Products among College Students," International Review of Management and Marketing, Econjournals, vol. 6(1), pages 11-15.
• See Kwong Goh & Inn-Shen Tan & Cheow Sern Vincent Yeo, 2016. "Why do Urban Young Adults Share Online Video Advertisement in Malaysia?," International Review of Management and Marketing, Econjournals, vol. 6(2), pages 283-288.
• Vladimir F. Chepel & Aleksandr A. Nikitin & Mikhail P. Palyanov & Vladislav A. Ovchinnikov & Albina A. Temerbekova, 2016. "The Relevance and Problems of Entrepreneurial Competence Development in Vocational Training System," International Review of Management and Marketing, Econjournals, vol. 6(2), pages 333-338.
• Shouvik Sanyal & Mohammed Wamique Hisam, 2016. "An Analysis of the Impact of Service Quality and Passenger Satisfaction on Passenger Preferences for Airlines: A Study of the Indian Aviation Sector," International Review of Management and Marketing, Econjournals, vol. 6(2), pages 354-357.
• Alfis S. Gayazov & Gulnara F. Zamaletdinova & Artur F. Amirov & Andrey V. Kostryukov & Evgeniya I. Tikhomirova, 2016. "Modern Teaching Tendencies of Critical Thinking Forming of University Students," International Review of Management and Marketing, Econjournals, vol. 6(2), pages 358-363.
• Asad Rehman & Syed Ahsan Jamil, 2016. "Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group Demands on Brand Choice Decisions," International Review of Management and Marketing, Econjournals, vol. 6(2), pages 376-382.
• Huat Wei Huang & Ernest Cyril de Run & Ernest Cyril de Run & Hiram Ting & Hiram Ting & Huong Sung Colin Ting, 2016. "“Made In China” Products and the Implication of Ethnic Identification Strength," International Review of Management and Marketing, Econjournals, vol. 6(3), pages 631-640.
• See Kwong Goh & Nan Jiang & Pei Leng Tee, 2016. "The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention," International Review of Management and Marketing, Econjournals, vol. 6(3), pages 436-441.
• Vie Ming Tan & Farzana Quoquab & Fauziah Sh. Ahmad & Jihad Mohammad, 2016. "Effect of Self-esteem on Customer Citizenship Behaviors among International University Branch Campus Students," International Review of Management and Marketing, Econjournals, vol. 6(3), pages 467-475.
• Abdelbaset M. Alkhawaldeh & Salniza Md. Salleh & Fairol Bin Halim, 2016. "Brand Equity and Brand Loyalty: New Perspective," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 722-730.
• Altaf Hussain & Rosman Md Yusoff & Sajjad Ahmad Banoori & Anwar Khan & Muhammad Asad Khan, 2016. "Enhancing Effectiveness of Employees through Training and Development in the Health Care Department of Khyber Pakhtunkhwa Pakistan: A Literature Review," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 731-737.
• Mohammed Wamique Hisam & Shouvik Sanyal & Moinuddin Ahmad, 2016. "The Impact of Service Quality on Customer Satisfaction: A Study on Selected Retail Stores in India," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 851-856.
• Pebi Kurniawan & Iwan Sidharta, 2016. "SERVQUAL on Brand Image and Relationship Equity," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 866-871.
• Darmesh Krishanan & Aye Aye Khin & Kevin Low Lock Teng & Karuthan Chinna, 2016. "Consumers’ Perceived Interactivity and Intention to use Mobile Banking in Structural Equation Modeling," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 883-890.
• Berta Bekti Retnawati & Nuryakin, 2016. "Developing Salesperson Performance: The Role of Customer Encountering Competence Portfolio, Relational Capital and Service Excellent Customer Heterogeneity," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 891-897.
• Naili Farida & Elia Ardyan & Nuryakin, 2016. "Gender Differences in Interest in Using Electronic Money: An Application of Theory Planned Behavior," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 898-903.
• Svetlana Anatolievna Ashirova & Svetlana Valentinovna Yudina & Yevgeniya Vladimirovna Kabitova & Mouhabbat Sharifovna Garifullina & Natalia Vladimirovna Serikova, 2016. "Distorting Economic Balance and its Consequences on the Regional Market of Consulting Services," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 921-925.
• Sumit Chaturvedi & Sachin Gupta & Devendra Singh Hada, 2016. "Perceived Risk, Trust and Information Seeking Behavior as Antecedents of Online Apparel Buying Behavior in India: An Exploratory Study in Context of Rajasthan," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 935-943.
• Noor Hasmini Binti Abd Ghani & Mohammad Kashedul Wahab Tuhin, 2016. "Consumer Brand Relationships," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 950-957.
• Mohammed Sangiru Umar & Ibrahim Danjuma & Dahiru Dauda Hammawa & Sherif Ahmed Habibu, 2016. "Effects of Technological Innovation in Relationship between Green Supply Chain Management Practices and Green Performance," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 677-682.
• Mazuri Abd Ghani & Aida Othman & Nor Asmahani Ibrahim & Wan Zulqurnain Wan Ismail, 2016. "Relationship Marketing Practices and Effects on Marketing Effectiveness: An Empirical Insight from the Hotel Industry," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 1026-1033.
• Mohamed Abdellatif Abu Auf & Salniza Bt Mohamed Salleh & Rushami Zien Yusoff, 2016. "The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 1034-1038.
• Huda Hudaverdi & Yuliya Yankova, 2016. "Marketing within the Boundaries of Psychology: What Influences the Choice Whether to go for International Education?," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 1066-1073.
• Nor Azila Mohd Noor & Abdul Qadir Rahomee Ahmed Aljanabi, 2016. "Moderating Role of Absorptive Capacity between Entrepreneurial Orientation and Technological Innovation Capabilities," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 704-710.
• Vieira, Kelmara Mendes & de Oliveira, Marta Olivia Rovedder & Kunkel, Franciele Inês Reis, 2016. "The Credit Card Use and Debt: Is there a trade-off between compulsive buying and ill-being perception?," Journal of Behavioral and Experimental Finance, Elsevier, vol. 10(C), pages 75-87.
• Daglish, Toby, 2016. "Consumer governance in electricity markets," Energy Economics, Elsevier, vol. 56(C), pages 326-337.
• Chehab, Adham & Liu, Jeanny & Xiao, Yibo, 2016. "More on intangibles: Do stockholders benefit from brand values?," Global Finance Journal, Elsevier, vol. 30(C), pages 1-9.
• Kind, Hans Jarle & Nilssen, Tore & Sørgard, Lars, 2016. "Inter-firm price coordination in a two-sided market," International Journal of Industrial Organization, Elsevier, vol. 44(C), pages 101-112.
  • Kind, Hans Jarle & Nilssen, Tore & Sørgard, Lars, 2014. "Inter-Firm Price Coordination in a Two-Sided Market," Discussion Paper Series in Economics 16/2014, Norwegian School of Economics, Department of Economics.
• Richards, Timothy J. & Liaukonyte, Jura & Streletskaya, Nadia A., 2016. "Personalized pricing and price fairness," International Journal of Industrial Organization, Elsevier, vol. 44(C), pages 138-153.
• Perrone, Helena, 2016. "Consumers' quality choices during demand peaks," International Journal of Industrial Organization, Elsevier, vol. 44(C), pages 154-162.
• Ruiz-Aliseda, Francisco, 2016. "When do switching costs make markets more or less competitive?," International Journal of Industrial Organization, Elsevier, vol. 47(C), pages 121-151.
• Grolleau, Gilles & Ibanez, Lisette & Lavoie, Nathalie, 2016. "Cause-related marketing of products with a negative externality," Journal of Business Research, Elsevier, vol. 69(10), pages 4321-4330.
  • Gilles Grolleau & Lisette Ibanez & Nathalie Lavoie, 2016. "Cause-related marketing of products with a negative externality," Post-Print hal-01376451, HAL.
  • Gilles Grolleau & Lisette Ibanez & Nathalie Lavoie, 2016. "Cause-Related Marketing of Products with a Negative Externality," Working Papers 02-16, LAMETA, Universtiy of Montpellier.
• Pinger, Pia & Ruhmer-Krell, Isabel & Schumacher, Heiner, 2016. "The compromise effect in action: Lessons from a restaurant's menu," Journal of Economic Behavior & Organization, Elsevier, vol. 128(C), pages 14-34.
  • Pinger, Pia & Ruhmer-Krell, Isabel & Schumacher, Heiner, 2016. "The Compromise Effect in Action: Lessons from a Restaurant's Menu," Annual Conference 2016 (Augsburg): Demographic Change 145883, Verein für Socialpolitik / German Economic Association.
  • Pinger, Pia & Ruhmer-Krell, Isabel & Schumacher, Heiner, 2016. "The Compromise Effect in Action: Lessons from a Restaurant's Menu," IZA Discussion Papers 9648, Institute of Labor Economics (IZA).
• Alonso, Ricardo & Câmara, Odilon, 2016. "Bayesian persuasion with heterogeneous priors," Journal of Economic Theory, Elsevier, vol. 165(C), pages 672-706.
  • Alonso, Ricardo & Câmara, Odilon, 2016. "Bayesian persuasion with heterogeneous priors," LSE Research Online Documents on Economics 67950, London School of Economics and Political Science, LSE Library.
• Busch, Gesa & Spiller, Achim, 2016. "Farmer share and fair distribution in food chains from a consumer’s perspective," Journal of Economic Psychology, Elsevier, vol. 55(C), pages 149-158.
• Gerpott, Torsten J. & Schneider, Christina, 2016. "Buying behaviors when similar products are available under pay-what-you-want and posted price conditions: Field-experimental evidence," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 65(C), pages 135-145.
• Alderighi, Marco & Bianchi, Carluccio & Lorenzini, Eleonora, 2016. "The impact of local food specialities on the decision to (re)visit a tourist destination: Market-expanding or business-stealing?," Tourism Management, Elsevier, vol. 57(C), pages 323-333.
• Inci VARINLI & Nur BASYAZICIOGLU, 2016. "Facebook’ta Pazarlama Uygulamalarina Yonelik Tuketici Tutumlarinin Path Analizi Ile Incelenmesi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 16(1), pages 109-119.
• Tugba KILICER & Elif BOYRAZ & Adem TUZEMEN, 2016. "Kadin, Erkek, Ya Da? Hediye Satin Alma Davranisinda Cinsiyet Kimligi Rolunun Etkisi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 16(1), pages 121-133.
• Yener GIRISKEN & Caner GIRAY, 2016. "Vodafone’un Marka Kisiligi: BesIktas Taraftari, Rakip Takim Taraftarlari ve Takim Tutmayanlarin Algilarindaki Fark Uzerine Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 16(1), pages 65-78.
• Nilay ASKIN & Ilayda IPEK, 2016. "Marka Askinin Marka Deneyimi ile Marka Sadakati Arasindaki Iliskiye Aracilik Etkisi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 16(1), pages 79-94.
• Carlos Pateiro-Rodriguez & Carlos Javier Prado-Domínguez & Jesus M. Garcia-Iglesias & Jose M. Barreiro-Viñan, 2016. "Editorial statement: Switching costs in the European postal service. Are there any solutions?," European Journal of Government and Economics, Europa Grande, vol. 5(2), pages 104-119, December.
• Alonso, Ricardo & Câmara, Odilon, 2016. "Bayesian persuasion with heterogeneous priors," Journal of Economic Theory, Elsevier, vol. 165(C), pages 672-706.
  • Alonso, Ricardo & Câmara, Odilon, 2016. "Bayesian persuasion with heterogeneous priors," LSE Research Online Documents on Economics 67950, London School of Economics and Political Science, LSE Library.
• Cuenca, Macarena, 2016. "El desarrollo de audiencias jóvenes en el género cultural ópera. Reflexiones en torno a la programación," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• López, Manuela & Sicilia, María, 2016. "Identificación de líderes de opinión leales en Twitter," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Kilduff, Kerry & Núñez Tabales, Julia M., 2016. "Country Branding and its effect on the consumer in the global market," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Martín Santana, Josefa D. & Reinares Lara, Eva & Reinares Lara, Pedro, 2016. "A proposal for a new system of classification for hotels based on information taken from a multi-sponsor loyalty program," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Alcántara Pilar, Juan Miguel & del Barrio García, Salvador, 2016. "Las consecuencias de navegar en español vs. inglés a la hora de desarrollar la lealtad hacia un destino turístico en Internet," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Rincón Díez, Virginia & Egaña Urrutia, Mikel, 2016. "Aseguru-etxeen irudi eta posizionamendua Euskal Autonomia Erkidegoan," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• Cayón-Ruisánchez, Elena & García-de los Salmones, María del Mar & Pérez, Andrea, 2016. "El perfil del consumidor de comercio justo," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• Begiristain Zubillaga, Mirene & Landeta Rodríguez, Jon & Mediano Serrano, Lucía, 2016. "Nekazaritzako elikagai ekologikoen banaketa politika iraunkorra: adierazle sistema agroekologikoaren proposamen praktikoa," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• Iveta Simberova & Eliska Rekova, 2016. "Phenomenon of “Born Globals†in the internationalization of small and medium-sized enterprises in the Czech Republic," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 120-129.
• Hisham Ali SHATNAWI & Hamdi Jaber AL-BARAKAT, 2016. "Factors of Attracting Customers in Jordanian Consumer Markets: A Case Study of Amman Markets," Expert Journal of Business and Management, Sprint Investify, vol. 4(2), pages 94-104.
• Nuri WULANDARI, 2016. "Brand Experience in Banking Industry: Direct and Indirect Relationship to Loyalty," Expert Journal of Marketing, Sprint Investify, vol. 4(1), pages 1-9.
• Sabrina ELBACHIR & Abderrahmane CHENINI, 2016. "The Emotional States of the Consumer in Stores: The PA (Pleasure-Arousal) Adapted to the Algerian Context," Expert Journal of Marketing, Sprint Investify, vol. 4(1), pages 10-19.
• Naufal BACHRI & Abdul RAHMAN LUBIS & NURDASILA & M. Shabri ABD. MAJID, 2016. "Credibility and Consumer Behavior of Islamic Bank in Indonesia: A Literature Review," Expert Journal of Marketing, Sprint Investify, vol. 4(1), pages 20-23.
• Brano Markic & Sanja Bijaksic & Arnela Bevanda, 2016. "Customer Intelligence Analytics on Social Networks," Expert Journal of Marketing, Sprint Investify, vol. 4(1), pages 24-30.
• M.Dharma Tuah Putra NASUTION & Yossie ROSSANTY & Prana Ugiana GIO, 2016. "Does Religious Commitment Matter in the Relationship Between Brand Personality and Purchase Intention on Halal Brand? Evidence from Consumers in Indonesia," Expert Journal of Marketing, Sprint Investify, vol. 4(2), pages 31-38.
• Fatos UKAJ, 2016. "Development and Creation of Competitive Advantages in the Function of Marketing Services in Financial Institutions," Expert Journal of Marketing, Sprint Investify, vol. 4(2), pages 39-45.
• Isaac TWENEBOAH-KODUAH & Charles ADUSEI & Charles TENKORANG, 2016. "Sales Territory Management and Distributor Performance in the Telecommunications Industry in Ghana," Expert Journal of Marketing, Sprint Investify, vol. 4(2), pages 46-59.
• Myriam ERTZ & Fabien DURIF & Manon ARCAND, 2016. "Business in the hands of consumers: A scale for measuring online resale motivations," Expert Journal of Marketing, Sprint Investify, vol. 4(2), pages 60-76.
• Simona VINEREAN, 2016. "Branding Strategies for Social Media Marketing," Expert Journal of Marketing, Sprint Investify, vol. 4(2), pages 77-83.
• Pinger, Pia & Ruhmer-Krell, Isabel & Schumacher, Heiner, 2016. "The compromise effect in action: Lessons from a restaurant's menu," Journal of Economic Behavior & Organization, Elsevier, vol. 128(C), pages 14-34.
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• Syed Mazlan Syed Mat Dom & Hani Suhaila binti Ramli & Audrey Lim Li Chin & Tan Tze Fern, 2016. "Determinants of the effectiveness of celebrity endorsement in advertisement," Journal of Developing Areas, Tennessee State University, College of Business, vol. 50(5), pages 525-535, Special I.
• Chien-Wen Chen & Pei-Hsin Yu & Yi-Jing Li, 2016. "Understanding Group-Buying Websites Continuous Use Behavior: A Use and Gratifications Theory Perspective," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, vol. 12(2), pages 177-204, August.
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• Mirela Catalina Turkes, 2016. "Evolution of Real Earnings to Residents` Deposits According to Maturity during the Period 2011-2015. Study Case Romania vs. Turkey," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 2(2), pages 32-42, June.
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• Jan Fiala & Ivica Toufarová & Stanislav Mokrý & Martin Souček, 2016. "Perception of Local Food Labelling by Generation Z: An Eye-Tracking Experiment," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 2(2), pages 152-159, December.
• Ida Ercsey, 2016. "Customer Participation: Mandatory or Voluntary Behaviour?," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 12(01), pages 27-36.
• Márton Vilmányi & Erzsébet Hetesi, 2016. "The Effect of Dynamic Relationship Capabilities on B2B Lolyalty," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 12(01), pages 79-88.
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• Chirkova Elena, 2016. "Art Criticism And Analysis As Factors Affecting Artwork Pricing," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, October.
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• Francisca Cecilia Encinas Orozco & Judith Cavazos Arroyo, 2016. "Validation of the scale of citizen behavior of consumers of education services," Contaduría y Administración, Accounting and Management, vol. 61(4), pages 649-665, Octubre-D.
• Jean-Pierre H. Dubé & Zheng Fang & Nathan Fong & Xueming Luo, 2016. "Competitive Price Targeting with Smartphone Coupons," NBER Working Papers 22067, National Bureau of Economic Research, Inc.
• Jing Cai & Changcheng Song, 2016. "Do Disaster Experience and Knowledge Affect Insurance Take-up Decisions?," NBER Working Papers 22403, National Bureau of Economic Research, Inc.
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• Dilyana Yaneva, 2016. "Corporate Image - A Factor For Company Development," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 4(2), pages 248-255.
• Savica Dimitrieska & Aleksandra Stankovska, 2016. "Profitability Of Children’S Market," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 4(2), pages 256-267.
• Zemin(Zachary) Zhong, 2016. "Targeted Search and Platform Design," Working Papers 16-03, NET Institute.
• Daniel Goetz, 2016. "Broadband Mergers and Dynamic Bargaining: An Application to Netflix," Working Papers 16-07, NET Institute.
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• Dragos DUCA, 2016. "Opportunities Of Application Of Marketing Strategies In Domestic Enterprises," ECONOMY AND SOCIOLOGY: Theoretical and Scientifical Journal, Socionet;Complexul Editorial "INCE", issue 2, pages 84-91.
• Magdalena Hofman-Kohlmeyer, 2016. "Customer Loyalty Program As A Tool Of Customer Retention: Literature Review," CBU International Conference Proceedings, ISE Research Institute, vol. 4(0), pages 199-203, September.
• Elfrida Manoku, 2016. "A Factorial Analysis Of Informacion Sources That Influence University Choice In Albania," CBU International Conference Proceedings, ISE Research Institute, vol. 4(0), pages 223-228, September.
• Katarína Moravčíková & Elena Gregová, 2016. "Fair Trade As A Tool Of Corporate Social Responsibility," CBU International Conference Proceedings, ISE Research Institute, vol. 4(0), pages 340-345, September.
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• Rizwan Raheem Ahmed & Jolita Vveinhardt & Dalia Streimikiene & Muhammad Awais, 2016. "Mediating and Marketing Factors Influence the Prescription Behavior of Physicians: An Empirical Investigation," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(41), pages 153-153, February.
• Alina Filip & Diana Maria Vrânceanu & Bogdan Georgescu & Daniela Elena Marinescu, 2016. "Relationship Marketing Stage of Development in Romanian Banking Industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(41), pages 199-199, February.
• Andreea Fortuna ?chiopu & Ana Mihaela Padurean & Madalina Lavinia ?ala & Ana-Maria Nica, 2016. "The Influence of New Technologies on Tourism Consumption Behavior of the Millennials," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(S10), pages 829-829, November.
• Lelia Voinea & Anca Atanase & Ion Schileru, 2016. "Perceptions of the Slow Food Cultural Trend among the Youth," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(S10), pages 847-847, November.
• Liviu B. Vlad & Dragos C. Vasile & Octav-Ionut Macovei & Claudia E. Tuclea, 2016. "Determinant Factors of Green Marketing Adoption in the Hospitality Sector," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(S10), pages 862-862, November.
• Smaranda Cosma & Marius Bota & Cristina Fle?eriu & Adina Negru?a, 2016. "Some Considerations Regarding Motivations and Overall Perceptions on Film Festivals," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(S10), pages 929-929, November.
• Marius-Cristian Neacsu & Silviu Negut & Gheorghe Vlasceanu, 2016. "Place Branding – Geographical Approach. Case Study: Waterloo," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(S10), pages 944-944, November.
• Dan Mihnea Diaconescu & Remus Moraru & Gabriela Stanciulescu, 2016. "Considerations on Gastronomic Tourism as a Component of Sustainable Local Development," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(S10), pages 999-999, November.
• Mohammed Abdur RAZZAQUE, 2016. "Advertisement in the Muslim World: A Critical Analysis from the Islamic Perspective," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 100-108, July.
• Diana Maria Vrânceanu & Ionel Dumitru, 2016. "An Insight on the Influence of Price-Matching Guarantees on Consumer Behaviour in Romania," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 109-114, July.
• Svetlana Ignjatijević & Ivan Milojević & Drago Cvijanović, 2016. "Education as a Factor of Macroeconomic Development," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 136-149, July.
• Beata Tarczydło, 2016. "Selected Aspects of Polish Digital Purchasers’ Behaviour. Results of Research," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 157-163, July.
• Milind Fadnavis, 2016. "Profile of Luxury Male & Female Customers in Western India," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 16-22, July.
• Janette Sheerman & Nancy Brown, 2016. "Blurring Lines – the Case for a Marketing Mind Set Within the Third Sector," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 164-171, July.
• İlyas Ersoy & Dilaver Tengilimoglu & Pelin Yilik, 2016. "Effect of Viral Marketing in Health Services on Purchasing Decisions of Consumers: Sample of Ankara, Çankaya Province," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 194-200, July.
• IRINA OLIMPIA SUSANU & Nicoleta Cristache & Adrian MICU, 2016. "The Influence of Advertising Practice Corporate Social Responsibility," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 201-208, July.
• Kamel Ben Youssef & Milena Viassone & Erick Leroux, 2016. "Goals, Strategies and Expected Return on Investment of Customer Education: An Exploratory Case Study," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 209-218, July.
• Basim Abbas Kraidy Jassmy & Zaki Muhammad Abbas Bhaya & Zaid Yaseen Saud Al-Dulaimi, 2016. "Customer Orientation and Organizational Performance in Iraqi Private Banks," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 219-225, July.
• Latif Atiyah, 2016. "Transformational Leadership and its Impact on the Effectiveness of the Team," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 226-242, July.
• Dilyana Yaneva & Vyara Kyurova, 2016. "Trade Business Communication Policy," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 23-30, July.
• Carmen Balan, 2016. "Crowdsourcing: Which is the Development Stage of the Crowdsourcing Practice in Romania?," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 243-255, July.
• Vasile Alecsandru Strat & Andreea Mihaela Barbu & Iuliana Cetina, 2016. "Student Satisfaction, an Overview of Educational Services Quality- The Case of Bucharest University of Economic Studies," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 256-264, July.
• Polixenia Aurora Parescura, 2016. "Influence of Customer Relationship Management in Optometric Practice," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 31-42, July.
• Moreno Frau & Francesca Cabiddu, 2016. "Exploring the Traits of Marketing Strategy Approaches: The Latte Arborea Case Study," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 43-60, July.
• Marcin Awdziej & Jolanta Tkaczyk, 2016. "Simulation Business Games in the Research of Marketing Managers’ Decision Making Process," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 82-90, July.
• Yana Balashova-Kostadinova, 2016. "Identifying Competitive Advantages for Territories," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 111-118, September.
• Moira Clark & Tony Harrington & Andrew Myers, 2016. "Promoting Excellence in Customer Management: Emerging Trends in Business," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 119-129, September.
• Anne Dibley & Moira Clark & Andrew Myers, 2016. "Emerging Trends in Customer Management in a Changing World," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 130-140, September.
• Olimpia Oancea & Amalia Dutu & Mihaela Diaconu & Mihaela Brinzea, 2016. "Integrated Marketing Communication Tools: Traditional vs. Modern," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 156-166, September.
• Evgeniya Tonkova, 2016. "Automated Marketing and the Need for Revising Traditional Practices," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 167-174, September.
• Antoniya Boykova, 2016. "Innovative Models for Generating Ideas in High-Tech Environment," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 175-184, September.
• Manuela Ivanova, 2016. "Identify of Information Asymmetry Practices in Bulgarian Goods Market," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 185-194, September.
• Amalia DUTU & Mihaela DIACONU & Olimpia OANCEA, 2016. "Cross-functional Working: Some Thoughts about the Third Market Orientation Component Implementation," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 195-204, September.
• Rita Cannas & Daniela Pettinao, 2016. "Exploring Tourists' Emotional Experiences within a UNESCO Geo-Park," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 205-214, September.
• Elena Lidia Melnic, 2016. "The Science of Customer Satisfaction in the Retail Banking System- A Critical Comparison between the Two International Indexes: Net Promoter Score (NPS) and American Customer Satisfaction Index (ACSI)," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 215-223, September.
• Sunday Adewale Olaleye, 2016. "Customer Vs. E-tailer: How Tablet Affects Mobile Commerce," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 224-235, September.
• Carmen Bălan, 2016. "Agro-Tourist Boarding Houses in Romania: Is Their Online Positioning Designed To Be Effective?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 247-258, September.
• Maria Colurcio & Stella Carè & Angela Caridà & Monia Melia, 2016. "Crowdsourcing: Looking for a Pattern," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 259-271, September.
• Fabrizio Baldassarre & Francesca Ricciardi & Raffaele Campo, 2016. "Business Process Management as a Strategy to Make Organizational Innovation," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 292-301, September.
• Ioana Sinziana Burcea, 2016. "To what Extent Does Gender Marketing Influence the Parental Purchase Decisions of Children’s Products, and how would these Customers React in a Genderless Informational World?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 302-314, September.
• Irina Iosub & Adelina Ivanov & Dan Smedescu, 2016. "Social-Media Platforms and Marketing of Higher Education Institutions," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 328-338, September.
• Irina Iosub & Adelina Ivanov & Dan Smedescu, 2016. "Characteristics and Development of Social Media as a Marketing Communications Tool," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 339-345, September.
• Andreea Pachițanu, 2016. "Social media instruments’ use and importance for the marketing communications mix - An exploratory analysis on companies' in Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 346-353, September.
• Mihaela Constantinescu, 2016. "The Brand of an Athlete - Reconsidering Its Dimensions," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 354-363, September.
• Piotr Tarka, 2016. "Intuition or Marketing Research Information Usefulness in Business Organizations in the Light of Ordinal Regression Analysis," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 41-51, September.
• Daniela Ioniță & Lucian-Florin Onișor, 2016. "Crowdsourcing and Outsourcing: Friends or Foes?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 52-61, September.
• Stephan Kull & Philipp Hübner, 2016. "Why Do Consumers Use Technologies for Shopping in Omnichannel Environments? Examining a Special Relationship Between Consumers and Devices," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 62-69, September.
• Viktorija Grigaliūnaitė & Lina Pilelienė, 2016. "Making Brand Visible: Advertising Elements Influencing Visual Attention to the Brand," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 80-89, September.
• Lucian-Florin Onișor & Daniela Ioniță, 2016. "Crowdsourcing Platforms: Users’ Experience Exposed," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 9-22, September.
• Lina Pilelienė & Viktorija Grigaliūnaite, 2016. "Elaboration of the Model for the Assessment of Outdoor Advertising Effectiveness," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 90-99, September.
• Mekbib Haile & Mekbib Haile & Mekbib Haile & Matthias Kalkuhl & Bernardina Algieri & Samuel Gebreselassié, 2016. "Analysis of Price Shock Transmission: Case of the Wheat-Bread Market Value Chain in Ethiopia," FOODSECURE Working papers 50, LEI Wageningen UR.
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• Richards, Timothy J. & Hamilton, Stephen F. & Yonezawa, Koichi, 2018. "Retail Market Power in a Shopping Basket Model of Supermarket Competition," Journal of Retailing, Elsevier, vol. 94(3), pages 328-342.
  • Timothy Richards & Stephen Hamilton & Koichi Yonezawa, 2015. "Retail Market Power in a Shopping Basket Model of Supermarket Competition," Working Papers 1503, California Polytechnic State University, Department of Economics.
  • Richards, Timothy & Hamilton, Stephen, 2016. "Retail Market Power in a Shopping Basket Model of Supermarket Competition," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235801, Agricultural and Applied Economics Association.
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• Calderón García, Haydee & Kolbe, Diana, 2017. "Capacidades dinámicas en el proceso de internacionalización de las empresas de distribución de productos agroalimentarios," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 16(02), January.
• Weinrich, Ramona & Spiller, Achim, 2016. "Can a Multi-Level Label do Better than a Binary Label for Animal Welfare? A PLS-Analysis of Consumer Satisfaction," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 19(3), pages 1-30, August.
• Carpio, Carlos E. & Mathews, Leah G. & Boonsaeng, Tullaya & Perrett, Allison & Descieux, Katie, 2015. "Evaluating the Marketing Impact of a Regional Branding Program Using Contingent Valuation Methods: The Case of the Appalachian Grown™ Branding Program," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205800, Agricultural and Applied Economics Association.
  • Aborisade, Olumide & Carpio, Carlos E. & Mathews, Leah & Boonsaeng, Tullaya & Perrett, Allison & Descieux, Katie, 2016. "Evaluating the Marketing Impact of a Regional Branding Program Using Contingent Valuation Methods: The Case of the Appalachian Grown™ Branding Program," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas 230094, Southern Agricultural Economics Association.
• Vega-Zamora, Manuela & Gutierrez-Salcedo, Maria & Torres-Ruiz, Francisco Jose, 2016. "Communication campaigns: effects of different messages on the willingness to purchase organic olive oil," Revista Espanola de Estudios Agrosociales y Pesqueros, Ministerio de Medio Ambiente, Rural y Marino (formerly Ministry of Agriculture), issue 244, pages 1-36.
• Rafal Michalski & Jerzy Grobelny, 2016. "An eye tracking based examination of visual attention during pairwise comparisons of a digital product’s package," WORking papers in Management Science (WORMS) WORMS/16/14, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
• Rafal Michalski & Jerzy Grobelny, 2016. "The effects of background color, shape and dimensionality on purchase intentions in a digital product presentation," WORking papers in Management Science (WORMS) WORMS/16/15, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
• Victoria A. SEITZ & Nada M. ALDEBASI, 2016. "The Effectiveness Of Branded Mobile Apps On User’S Brand Attitudes And Purchase Intentions," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 17, pages 141-154, June.
• Adrian Nicolae CAZACU, 2016. "Systemic Approach Of The Consumer Behavior," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 118-125, May.
• Pallabi Mishra, 2016. "Can Money Buy Convenience: A Study On Income As A Motivator Of Online Shopping?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 41-56, May.
• Roxana CIOCLOV & Remus Ionu? NAGHI & Monica BOLDEA, 2016. "Complementarity Between The Functions And Instruments Of Internal Marketing And Human Resource Management," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 57-78, May.
• Marina OCHKOVSKAYA, 2016. "Bucharest As A City Brand: How To Attract Russian Tourists," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 7-24, May.
• Ioana Nicoleta Abrudan, 2016. "Influence Factors For Store Format Choice In The Apparel And Footwear Market," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 79-90, May.
• Sabina Madalina SOMACESCU & Catalin Mihail BARBU & Tudor NISTORESCU, 2016. "Investigating The Relationship Between Organizational Communication And Organizational Culture," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 91-100, May.
• Preethi PERERA & Nalin ABEYSEKERA & Dinesh SAMARASINGHE, 2016. "Potential Association Of Private University Branding Effots With Perceptions And Attitudes Of Prospective Students: A Study In Sri Lanka," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 164-179, November.
• Catalin Mihail BARBU, 2016. "Aligning The Brand Identity And Brand Image After Rebranding," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 180-187, November.
• Luminita Stefania BODEA & Cristian DUTU, 2016. "The Consequences Of Strategic Orientation Of The Firm On Business Performance," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 188-200, November.
• Satheeka Kavisekera & Nalin Abeysekera, 2016. "Effect Of Social Media Marketing On Brand Equity Of Online Companies," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 201-216, November.
• Oana BARBULESCU & Ioan Constantin ENACHE, 2016. "Influence Factors For Leasing Market Contracts," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 217-224, November.
• Hawa JALLOW & Omkar DASTANE, 2016. "Effect Of Sales Promotion Schemes On Purchase Quantity: A Study Of Malaysian Consumers," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 299-320, November.
• Abass, OlufemiAdebowale & Oyetayo Yeside Abiodun, 2016. "Service Quality Measurement And Demand For Insurance: An Empirical Study From Nigerian Insurance Industry," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 321-335, November.
• Szabolcs Prónay & Erzsébet Hetesi, 2016. "Symbolic consumption in the case of brand communities," Society and Economy, Akadémiai Kiadó, Hungary, vol. 38(1), pages 87-102, March.
• Zita Kelemen & Péter Nagy & Ildikó Kemény, 2016. "How to Transfer a Coupon-Based Event into a Hedonic Shopping Experience? Retail Branding Implications Based on the Glamour Shopping Days," Society and Economy, Akadémiai Kiadó, Hungary, vol. 38(2), pages 219-238, June.
• Edit Bányai, 2016. "The Integration of Social Media into Corporate Processes," Society and Economy, Akadémiai Kiadó, Hungary, vol. 38(2), pages 239-259, June.
• Silvia Muhcina & Andreea-Daniela Moraru, 2016. "Educational Marketing Challenges - Universities And Graduates' Employment. A Case Study," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(18), pages 1-2.
• LaurenÅ£iu Florentin Stoenică & Călin Petrică VegheÅŸ, 2016. "Determinants Of The Offer For Educational Services Of The Romanian Military Higher Education Institutions," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(18), pages 1-6.
• LaurenÅ£iu Florentin Stoenică & Călin Petrică VegheÅŸ, 2016. "Dimensions Of The Market Of Higher Education Institutions. The Military Higher Education System," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(18), pages 1-7.
• Cernikovaite, Migle Eleonora, 2016. "Brand value impact on company economic value evaluation model," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 11(1), pages 22-31, June.
• Shyh-Ming Huang & Shyh-Rong Fang & Shih-Chieh Fang & Chao-Chin Huang, 2016. "The influences of brand benefits on brand loyalty: Intermediate mechanisms," Australian Journal of Management, Australian School of Business, vol. 41(1), pages 141-160, February.
• K.O. Adenegan & J.A. Bamidele & L.O.E. Nwauwa, 2016. "Spatial Price Linkages of Brown Cowpea (Vigna unguiculata) in Nigerian National Markets," Review of Market Integration, India Development Foundation, vol. 8(1-2), pages 65-78, April.
• Aleksandr Yankelevich & Brady Vaughan, 2016. "Price-Match Announcements in a Consumer Search Duopoly," Southern Economic Journal, Southern Economic Association, vol. 82(4), pages 1186-1211, April.
• Pragyan Rath, 2016. "When Tom Cruise said: ?You complete me!?," Proceedings of International Academic Conferences 3505746, International Institute of Social and Economic Sciences.
• Gloria Gheno, 2016. "Mediation in log-linear model," Proceedings of International Academic Conferences 3606137, International Institute of Social and Economic Sciences.
• Babulia Mghebrishvili & EKATERINE UROTADZE, 2016. "Functions of Retailing," Proceedings of International Academic Conferences 3606245, International Institute of Social and Economic Sciences.
• Ewa Magier-?akomy & Monika Boguszewicz-Kreft & Brigita Jani?nait?, 2016. "Dimension of the Country of Origin Effect in the Perception of Medical Services in EU Countries? an International Comparison," Proceedings of International Academic Conferences 3606335, International Institute of Social and Economic Sciences.
• Neviana Krasteva, 2016. "A Methodology for Determining the Impact of the Political Environment on Marketing and Tourism," Proceedings of International Academic Conferences 4006333, International Institute of Social and Economic Sciences.
• Sabiha K?l?ç & Yusuf ?ahan, 2016. "An Experimental Study For Identifying Web Site Design Characteristics Affecting Touristic Purchase Decision," Proceedings of International Academic Conferences 4006383, International Institute of Social and Economic Sciences.
• Eunkyung Joo & Hyejin Shin & Na-Ri Hong & Insin Kim, 2016. "Identifying luxury value maximizing first class airline passengers? self enhancement," Proceedings of International Academic Conferences 4006404, International Institute of Social and Economic Sciences.
• Muhammad Adam & Mirza Tabrani, 2016. "The Impact of Market Orientation, Brand Image and Internal Marketing on Brand Orientation and Strengthening Br," Proceedings of International Academic Conferences 4106682, International Institute of Social and Economic Sciences.
• Chantal Rootman, 2016. "How social media tools influence brand image and buying behaviour in the South African food retail industry," Proceedings of Business and Management Conferences 3405542, International Institute of Social and Economic Sciences.
• Mohammad A Al-hawari, 2016. "Which Does Drive Switching Costs in Retail Banking Industry; Openness to Experience or Services Quality?," Proceedings of Business and Management Conferences 3406013, International Institute of Social and Economic Sciences.
• Robert Sa?ek & Joanna Nowakowska-Grunt & Anna Brzozowska & Judyta Kabus & Anna Wi?niewska-Sa?ek, 2016. "Management of tourist product," Proceedings of Business and Management Conferences 3406027, International Institute of Social and Economic Sciences.
• Dilber Ulas & Arcan Tuzcu & Esra Sat?c?, 2016. "Employee-Based Brand Equity: Why Ankara University, TÖMER Brand is So Strong?," Proceedings of Business and Management Conferences 3406030, International Institute of Social and Economic Sciences.
• Banu Külter Demirgüne? & Bülent Özsaçmac?, 2016. "EXPLORING THE EFFECT OF CONSUMERS? FOOD-RELATED DECISION MAKING STYLES ON NATIONAL BRAND vs. STORE BRAND CHOICE," Proceedings of Business and Management Conferences 4406888, International Institute of Social and Economic Sciences.
• islam hassouneh, 2016. "Israeli Products in the Eyes of Palestinians," Proceedings of Business and Management Conferences 4406895, International Institute of Social and Economic Sciences.
• Nurcan Turan & Nuri Calik, 2016. "Consumers' Post-Purchase Behavior In Terms Of Complaining, Assertiveness And Discontent; A Field Study From Eskisehir, Turkey," Proceedings of Economics and Finance Conferences 3205696, International Institute of Social and Economic Sciences.
• Percin Batum, 2016. "Management And Marketing Sciences? Reaction To The Networked World," Proceedings of Economics and Finance Conferences 3205699, International Institute of Social and Economic Sciences.
• Nuri Calik & Celil Koparal, 2016. "The Perceptios And Expectations Of The Customers In Terms Of Service Quality Where Service Companies And Retai," Proceedings of Economics and Finance Conferences 3205846, International Institute of Social and Economic Sciences.
• Figen Ersoy & Nuri Calik, 2016. "Consumer Innovativeness And Information Seeking Behavior As Opposed To Risk Perceptions On Purchases Of Hi-Tec," Proceedings of Economics and Finance Conferences 3205891, International Institute of Social and Economic Sciences.
• Anca Tamas, 2016. "Does the Country of Origin matters for hybrid products?," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 4(1), pages 85-104, February.
• Gloria Gheno, 2016. "Mediation in causal log-linear models," International Journal of Economic Sciences, International Institute of Social and Economic Sciences, vol. 5(3), pages 33-49, September.
• Nuri Cal?k & N. Figen Ersoy, 2016. "Consumer Risk Perceptions On The Purchases Of Shopping Goods? A Field Study In Ankara, Turkey," International Journal of Social Sciences, International Institute of Social and Economic Sciences, vol. 5(4), pages 19-43, November.
• Natalia Nehrebecka & Michał Brzozowski, 2016. "Wpływ niepewności makroekonomicznej na oszczędności przedsiębiorstw," Gospodarka Narodowa. The Polish Journal of Economics, Warsaw School of Economics, issue 5, pages 51-69.
• Karim BEN YAHIA & Soukeina TOUITI & Mourad TOUZANI, 2016. "Cultural congruency and shocking buzz campaigns: contrasting the opinions of professionals and consumers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(3), pages 20-33.
• Khandoker Mahmudur Rahman & Nor Azila Mohd Noor, 2016. "Evaluating Gaps in Consumer Behavior Research on Organic Foods: A Critical Literature Review under Bangladesh Context," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(3), pages 45-50.
• Ozlem GUZEL & Taylan DORTYOL, 2016. "Exploring the Multi-Sensory Based Memorable Tourism Experiences: A Study of Adam&Eve Hotel in Turkey," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(4), pages 28-39.
• Abdulrauf Animashaun & Tarila Iman Tunkarimu & Omkar Dastane, 2016. "Customer Perceived Value Towards Convenience Stores in Malaysia: The Influence on Customer Satisfaction, Loyalty and Retention," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(4), pages 4-27.
• Lucia Vilèeková, 2016. "Media Credibility Perception Among Millennials in Slovakia," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(4), pages 75-81.
• Teresa Taranko, 2016. "Consumer Attitudes Towards Manufacturer Brands and Own Label Brands – The Case of the Chocolate Market in Poland (Postawy konsumentow wobec marek producentow i marek wlasnych detalistow na rynku czeko," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(57), pages 119-137.
• Hanna Gorska-Warsewicz & Maksymilian Czeczotko, 2016. "Analysis of Product Strategies of Dairy Trade Brands in Biedronka and Lidl Discounters (Analiza strategii asortymentowych marek handlowych produktow mleczarskich w sieci dyskontow Biedronka i Lidl)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(57), pages 138-151.
• Mariola Grzybowska-Brzezinska & Adam Rudzewicz, 2016. "Electronic Trade in Foods from the Customer’s Perspective (Handel elektroniczny artykulami zywnosciowymi z perspektywy klienta)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(57), pages 166-175.
• Sara Supryn & Genowefa Sobczyk, 2016. "Motives and Barriers Towards Online Shopping of Clothing and Footwear in Poland (Motywy i ograniczenia e-zakupow odziezy i obuwia w Polsce)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(57), pages 176-191.
• Bogdan Gregor & Magdalena Kalinska-Kula, 2016. "Marketing Research in the Commercial Enterprise Management (Badania marketingowe w zarzadzaniu przedsiebiorstwem handlowym )," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(57), pages 42-56.
• Monika Skorek & Michal Ambroziak, 2016. "Consumerism 3.0 Trends and Their Influence on the Shape of Virtual Br and Communities: The Case of Nutella (Trendy konsumpcjonizmu 3.0 i ich wplyw na ksztaltowanie wirtualnej wspolnoty wokol marek – p," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(58), pages 13-29.
• Katarzyna Dziewanowska, 2016. "Experience in Brand Communities: The Case of Higher Education Institutions (Doswiadczenia we wspolnotach wokol marki w szkolnictwie wyzszym)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(58), pages 45-60.
• Agnieszka Wilczak, 2016. "Consumer 3.0: Specificity and Implications for Marketing in the Opinions of Managers (Konsument 3.0 – specyfika i implikacje dla marketingu w swietle opinii menedzerow)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(58), pages 61-73.
• Agnieszka Wilczak, 2016. "The Role of the Customer in the Value Creation Process Based on the 5Rs Rule (Rola konsumenta w procesie kreowania wartosci opartej na zasadzie 5R)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(58), pages 87-99.
• Bogumil Czerwinski, 2016. "The Attitudes of Elderly People Towards Traditional and Innovative Delivery Channels of Financial Services (Postawy osob starszych wobec tradycyjnych i innowacyjnych kanalow dystrybucji uslug finansow," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(59), pages 156-170.
• Sylwia Badowska & Anna Rogala, 2016. "Consumer Innovation and Senior Consumers’ Behaviour – Research Results (Konsumencka innowacyjnosci a zachowania konsumentow seniorow – wyniki badan)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(59), pages 204-223.
• Bogdan Gregor & Dominika Kaczorowska-Spychalska, 2016. "The Influence of Social Media on Consumer Behaviour in the 55+ Age Group (Wplyw social mediow na zachowania konsumenckie osob w grupie 55+)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(59), pages 224-236.
• Marcin Nowakowski & Barbara Nowakowska, 2016. "Message Strategy and Information Content of Advertising in Women’s Magazines in Poland (Strategia przekazu oraz tresc informacyjna reklam w czasopismach kobiecych w Polsce )," Research Reports, University of Warsaw, Faculty of Management, vol. 1(20), pages 123-135.
• Dongnyok Shim & Jin Gyo Kim & Jorn Altmann, 2016. "Identifying Key Drivers and Bottlenecks in the Adoption of E-Book Readers in Korea," TEMEP Discussion Papers 2016129, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Jan 2016.
• Koen Tackx & Ludo Van der Heyden & Paul Verdin, 2016. "Fairness in Strategy: A Fair Process Evaluation of Strategy Schools," Working Papers CEB 16-031, ULB -- Universite Libre de Bruxelles.
• Semra AKTAŞ POLAT & Serkan POLAT, 2016. "Turizm Perspektifinden Yabancılaşmanın Sosyo-Psikolojik Analizi: Günlük Yaşamdan Turistik Yaşama Yabancılaşma Döngüsü," Sosyoekonomi Journal, Sosyoekonomi Society, issue 24(28).
• Angelos Pantouvakis & Christos Patsiouras, 2016. "Tourists’ Selection Criteria and Motivation. Does Nationality Matter?," SPOUDAI Journal of Economics and Business, SPOUDAI Journal of Economics and Business, University of Piraeus, vol. 66(1-2), pages 22-31, January-J.
• Diogo Pinto, 2016. "What if Simulation for a Brazilian Company Regarding Marketing Budget," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 5(2), pages 31-36, June.
• Shahriar Akter & Samuel Fosso Wamba, 2016. "Big data analytics in E-commerce: a systematic review and agenda for future research," Electronic Markets, Springer;IIM University of St. Gallen, vol. 26(2), pages 173-194, May.
• Sofie Bitter & Sonja Grabner-Kräuter, 2016. "Consequences of customer engagement behavior: when negative Facebook posts have positive effects," Electronic Markets, Springer;IIM University of St. Gallen, vol. 26(3), pages 219-231, August.
• Lina Pilelienė & Viktorija Grigaliūnaitė, 2016. "Influence of print advertising layout complexity on visual attention," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 6(2), pages 237-251, August.
• Christine Bauer & Christine Strauss, 2016. "Location-based advertising on mobile devices," Management Review Quarterly, Springer, vol. 66(3), pages 159-194, June.
• Tudor Tocila & Corina Cara, 2016. "The relation between the effects of testimonials' sources and the cognitive, affective and behavioural changes," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Eastern Macedonia and Thrace Institute of Technology (EMATTECH), Kavala, Greece, vol. 9(2), pages 59-64, June.
• Majid Esmaeilpour & Farshad Aram, 2016. "Investigating the impact of viral message appeal and message credibility on consumer attitude toward brand," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Eastern Macedonia and Thrace Institute of Technology (EMATTECH), Kavala, Greece, vol. 9(3), pages 24-33, December.
• Soetevent, Adriaan R. & Bruzikas, Tadas, 2016. "Risk and Loss Aversion, Price Uncertainty and the Implications for Consumer Search," Research Report 16015-EEF, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
  • Adriaan R. Soetevent & Tadas Bruzikas, 2016. "Risk and Loss Aversion, Price Uncertainty and the Implications for Consumer Search," Tinbergen Institute Discussion Papers 16-049/VII, Tinbergen Institute.
• Bonnet, Céline & Bouamra-Mechemache, Zohra & Klein, Gordon & Richards, Timothy J., 2016. "Strategic Obfuscation and Retail Pricing," TSE Working Papers 16-733, Toulouse School of Economics (TSE).
  • Richards, Timothy J. & Klein, Gordon & Bonnet, Celine & Bouamra-Mechemache, Zohra, 2017. "Strategic Obfuscation and Retail Pricing," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258021, Agricultural and Applied Economics Association.
• Bonnet, Céline & Richards, Timothy J., 2016. "Models of Consumer Demand for Differentiated Products," TSE Working Papers 16-741, Toulouse School of Economics (TSE).
• Morais, Joanna & Simioni, Michel & Thomas-Agnan, Christine, 2016. "A tour of regression models for explaining shares," TSE Working Papers 16-742, Toulouse School of Economics (TSE).
• Eduard Cristóbal Fransi & Yolanda Montegut Salla & Mª Jesús Gómez Adillón, 2016. "Factores determinantes del uso de Internet en la comercialización del aceite de oliva. Análisis del sector en Cataluña
  [About the internet use in olive oil commercialization. Sectoral analysis in C," REVESCO: Revista de estudios cooperativos, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Escuela de Estudios Cooperativos, issue 121, pages 33-61.
• Oksana Loginova, 2016. "Advance Selling, Competition, and Brand Substitutability," Working Papers 1812, Department of Economics, University of Missouri, revised Jul 2018.
  • Oksana Loginova, 2016. "Advance Selling, Competition, and Brand Substitutability," Working Papers 1615, Department of Economics, University of Missouri, revised Jul 2018.
• Oksana Loginova & Niladri B. Syam, 2016. "Sourcing Co-Created Products: Should your Suppliers Collaborate?," Working Papers 1811, Department of Economics, University of Missouri, revised 14 Aug 2018.
  • Dinah Cohen-Vernik & Oksana Loginova & Niladri B. Syam, 2016. "Sourcing Co-Created Products: Should your Suppliers Collaborate?," Working Papers 1618, Department of Economics, University of Missouri, revised 14 Aug 2018.
• Dinah Cohen-Vernik & Oksana Loginova & Niladri B. Syam, 2016. "Sourcing Co-Created Products: Should your Suppliers Collaborate?," Working Papers 1618, Department of Economics, University of Missouri, revised 14 Aug 2018.
  • Oksana Loginova & Niladri B. Syam, 2016. "Sourcing Co-Created Products: Should your Suppliers Collaborate?," Working Papers 1811, Department of Economics, University of Missouri, revised 14 Aug 2018.
• Oksana Loginova, 2016. "Advance Selling, Competition, and Brand Substitutability," Working Papers 1615, Department of Economics, University of Missouri, revised Jul 2018.
  • Oksana Loginova, 2016. "Advance Selling, Competition, and Brand Substitutability," Working Papers 1812, Department of Economics, University of Missouri, revised Jul 2018.
• Violeta-Andreea Andreiana & Georgiana-Daniela Badicu & Dorin Iancu, 2016. "The Importance of Marketing Mix in the Development of the Pension "The Garden Resort"," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), vol. 7(2), pages 69-78, August.
• Georgiana-Daniela Badicu & Andreea-Violeta Andreiana, 2016. "The Opinion of the Dambovita Tourists Regarding the Romanian Type of Tourism," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), vol. 7(3), pages 44-53, December.
• Francesco Zanibellato & Umberto Rosin & Francesco Casarin, 2016. "Art experiences and eWOM: Exploring the content of museum reviews," Working Papers 15, Department of Management, Università Ca' Foscari Venezia.
• Grigaliunaite Viktorija & Pileliene Lina, 2016. "Emotional or Rational? The Determination of the Influence of Advertising Appeal on Advertising Effectiveness," Scientific Annals of Economics and Business, Sciendo, vol. 63(3), pages 391-414, November.
• Choudhury Mousumi & Singh Ranjit, 2016. "Customers’ Perception regarding Assurance of Bancassurance Channel," Acta Universitatis Sapientiae, Economics and Business, Sciendo, vol. 4(1), pages 85-102, December.
• Ryglová Kateřina & Vajčnerová Ida & Šácha Jakub, 2016. "Destination Quality Perception in the Context of Different Behavioural Characteristics of Visitors," Czech Journal of Tourism, Sciendo, vol. 5(1), pages 5-20, June.
• Chandel Abhinav & Mishra Sita, 2016. "Ecotourism revisited: Last twenty-five years," Czech Journal of Tourism, Sciendo, vol. 5(2), pages 135-154, December.
• Ben Akpoyomare Oghojafor & Kunle Adeosun Ladipo Patrick & Ganiyu Rahim Ajao, 2016. "Airline Service Quality Dimensions and Customer Loyalty: Empirical Evidence from Air Passengers’ in Lagos State," Czech Journal of Tourism, Sciendo, vol. 5(2), pages 155-171, December.
• Brice William David & Chu Edward & Jones Wayne, 2016. "Culture-Laden Imports: International Market Entry and Cultural Taboos," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 50(1), pages 49-62, June.
• Wieczerzycki Marcin, 2016. "The Wisdom of e-crowds: Can Masses Create Value?," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 51(1), pages 47-62, September.
• Leszczyński Dariusz, 2016. "Exploration of Key Success Factors that Influence Business Performance: The Experiences of Women Micro-entrepreneurs from Mazovia Voivodeship of Poland," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 51(1), pages 63-89, September.
• Feldmann Florence, 2016. "Factors of Success and Failure for International Retailers in Poland," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 24(3), pages 2-22, September.
• Skorek Monika, 2016. "Attitudes of Polish Consumers Toward Experiential Marketing," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 24(4), pages 109-124, December.
• Climis Raghda, 2016. "Factors Affecting Customer Retention in the Airline Industry," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 24(4), pages 49-69, December.
• Gorlevskaya Liudmila, 2016. "Building Effective Marketing Communications in Tourism," Studia Commercialia Bratislavensia, Sciendo, vol. 9(35), pages 252-265, December.
• Hanuláková Eva & Bečková Ina Kováčová, 2016. "Marketing as a Part of Strategic Management of Consulting Companies," Studia Commercialia Bratislavensia, Sciendo, vol. 9(35), pages 266-277, December.
• Dabija Dan-Cristian & Abrudan Ioana-Nicoleta & Postelnicu Cătălin, 2016. "Teachers’ Motivations and Expectations Regarding Lifelong Learning," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 61(3), pages 32-42, December.
• Kaushik Basu, 2018. "Markets and Manipulation: Time for a Paradigm Shift?," Journal of Economic Literature, American Economic Association, vol. 56(1), pages 185-205, March.
  • Basu,Kaushik, 2016. "Markets and manipulation : time for a paradigm shift ?," Policy Research Working Paper Series 7653, The World Bank.
• Giacomo Fiorani & Alessio Cavicchi & Elisabetta Croci Angelini, 2016. "Prospettive strategiche per il Made in Italy agroalimentare: un’analisi esplorativa del mercato delle macchine professionali da caffè espresso secondo le 5 forze competitive di Porter," ECONOMIA AGRO-ALIMENTARE, FrancoAngeli Editore, vol. 18(1), pages 53-71.
• Furrer, Olivier & Sudharshan, Devanathan & Tsiotsou, Rodoula H. & Liu, Ben S., 2016. "A framework for innovative service design," FSES Working Papers 476, Faculty of Economics and Social Sciences, University of Freiburg/Fribourg Switzerland.
• Haile, Mekbib G. & Algieri, Bemardina & Kalkuhl, Matthias & Gebreselassie, Samuel, 2016. "Analysis of Price Shock Transmission: Case of the Wheat-Bread Market Value Chain in Ethiopia," 2016 Fifth International Conference, September 23-26, 2016, Addis Ababa, Ethiopia 246312, African Association of Agricultural Economists (AAAE).
  • Mekbib Haile & Mekbib Haile & Mekbib Haile & Matthias Kalkuhl & Bernardina Algieri & Samuel Gebreselassié, 2016. "Analysis of Price Shock Transmission: Case of the Wheat-Bread Market Value Chain in Ethiopia," FOODSECURE Working papers 50, LEI Wageningen UR.
• Wioleta Kucharska & Len Tiu Wright, 2017. "Consumer social network brand identification and personal branding. How do social network users choose among brand sites?," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1315879-131, January.
  • Wioleta Kucharska, 2016. "Consumer Social Network Brand Identification And Personal Branding. How Do Social Network Users Choose Among Brand Sites?," GUT FME Working Paper Series A 39, Faculty of Management and Economics, Gdansk University of Technology.
• Alessandro Gandolfo, 2016. "Le banche di fronte alla sfida del social banking," Public Finance Research Papers 27, Istituto di Economia e Finanza, DSGE, Sapienza University of Rome.
• Adriaan R. Soetevent & Tadas Bruzikas, 2016. "Risk and Loss Aversion, Price Uncertainty and the Implications for Consumer Search," Tinbergen Institute Discussion Papers 16-049/VII, Tinbergen Institute.
  • Soetevent, Adriaan R. & Bruzikas, Tadas, 2016. "Risk and Loss Aversion, Price Uncertainty and the Implications for Consumer Search," Research Report 16015-EEF, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
• Bee Li Yeo, 2016. "Assessing Customer Emotion Product Relationship and Customer Retention Towards Halal Cosmetic Products ," GATR Journals jmmr113, Global Academy of Training and Research (GATR) Enterprise.
• Burton A. Aggabao, 2016. "Service Quality of Hotels in Abu Dhabi, UAE," GATR Journals jmmr114, Global Academy of Training and Research (GATR) Enterprise.
• Sudjatno , 2016. "The Relationship Between Strategic Management, Employee Engagement on Customer Satisfaction and Customer Loyalty (Newest Empirical Approach 2013-2015): A Conceptual Model ," GATR Journals jmmr120, Global Academy of Training and Research (GATR) Enterprise.
• Nur Afifah, 2016. "The Influence of Beauty Vlogger's Content on the Purchase Intentions of Local Brands in Indonesia," GATR Journals jmmr232, Global Academy of Training and Research (GATR) Enterprise.
• Grolleau, Gilles & Ibanez, Lisette & Lavoie, Nathalie, 2016. "Cause-related marketing of products with a negative externality," Journal of Business Research, Elsevier, vol. 69(10), pages 4321-4330.
  • Gilles Grolleau & Lisette Ibanez & Nathalie Lavoie, 2016. "Cause-Related Marketing of Products with a Negative Externality," Working Papers 02-16, LAMETA, Universtiy of Montpellier.
  • Gilles Grolleau & Lisette Ibanez & Nathalie Lavoie, 2016. "Cause-related marketing of products with a negative externality," Post-Print hal-01376451, HAL.
• Wei Yan & Youwei Li & Ying Wu & Mark Palmer, 2016. "A Rising E-Channel Tide Lifts All Boats? The Impact of Manufacturer Multichannel Encroachment on Traditional Selling and Leasing," Discrete Dynamics in Nature and Society, Hindawi, vol. 2016, pages 1-18, June.
  • Yan, Wei & Li, Youwei & Wu, Ying & Palmer, Mark, 2016. "A rising e-channel tide lifts all boats? The impact of manufacturer multi-channel encroachment on traditional selling and leasing," MPRA Paper 70747, University Library of Munich, Germany.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2016. "Engineering the Digital Transformation of Marketing," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(2), pages 06-14, June.
• PURCAREA, Theodor, 2016. "New Challenges for B2B Marketers," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(2), pages 15-23, June.
• SOCA, Diana, 2016. "Relational Marketing in the New Service Economy," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(2), pages 24-28, June.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2016. "Digital marketing capabilities in today's evolving digital world," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(3), pages 07-16, September.
• TANASE, Cosmin, 2016. "The Retailers’ Marketing Strategy: Adapting to the fast-evolving environment," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(3), pages 17-22, September.
• PURCAREA, Theodor, 2016. "The practice of marketing under the pressure of continuously updating the marketing capabilities platform," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(3), pages 27-41, September.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2016. "Challenges for digital marketing capabilities within the context of the main ongoing marketing management trend," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(4), pages 08-15, December.
• PURCAREA, Theodor, 2016. "A Holistic Approach of Revenue Management and its Relation to Agile Marketing. Tourist Experience in a Customer-Driven Era," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(4), pages 16-27, December.
• Petro Kutsyk & Khrystyna Skop, 2016. "Modern Management Systems of Intangible Assets of Companies," Accounting and Finance, Institute of Accounting and Finance, issue 2, pages 156-162, June.
• Lucian TĂNASĂ & Sebastian DOBOŞ & Ioan-Sebastian BRUMĂ, 2016. "Merchandizing Agri-Food Products By Means Of Short Food Supply Chains In Mureş County," Agricultural Economics and Rural Development, Institute of Agricultural Economics, vol. 13(1), pages 35-57.
• Marco Wolf & Dennis Kopf & Pia A. Albinsson, 2016. "Marketization, Nostalgia, And Social Connectedness: An Exploratory Study In Eastern Germany," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 10(2), pages 13-25.
• Lucila Zarraga Cano & Gabriela Aracelly Solis Gonzalez & Sabrina Ivonne Rodriguez Ogaz, 2016. "The Implementation Of Conjoint Analysis To Measure The Attributes Of Xcaret Park," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 10(3), pages 49-56.
• Mary Beth McCabe & Ramon Corona, 2016. "An Empirical Examination Of Facebook Use By Hispanics And Non-Hispanics," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 10(3), pages 85-91.
• Irfan Butt & Muhammad Athar Siddiqui, 2016. "Informational And Functional Export Barriers Faced By Small And Medium Enterprises In Emerging Economy," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 10(3), pages 93-103.
• Andrew T. Norman, 2016. "The Effects Of Product Fit And Brand Fit On Memory Retention For Brand Alliances: When Less Is More," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 9(1), pages 13-28.
• Mohamed M. Mostafa, 2016. "Do Consumers Recall Products’ Warning Labels? A Meta-Analysi," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 9(1), pages 81-96.
• Srikant Vadali, 2016. "The Performance Of Competitive And Lottery Incentive Schemes Vis-À-Vis Fixed Fee Incentive Schemes In Improving Conjoint Analysis," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 9(2), pages 81-100.
• Madeline Melchor Cardona & Carmen Elisa Lerma Cruz, 2016. "Purchase Decision In Neighborhood Stores And Supermarkets: Evidence Of Consumers By Socioeconomic Strata In Cali - Colombia, Decision De Compra En Tiendas Y Supermercados: Evidencias De Consumidores P," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 4(2), pages 97-107.
• Victor Jose Iguaran Manjarres & Ledis Esther Campo Rivadeneira & Belkis Xiomara Vanegas Sprockel, 2016. "Strategic Marketing Management As A Tool For Productivity In Plastic Recycling Companies In The Department Of Colombia Guajira, Gerencia Estrategica De Mercadeo Como Herramienta De Productividad En La," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 4(5), pages 65-83.
• Jose Manuel Mendez Lopez & Leticia Rodriguez Ocana & Juan Carlos Mandujano Contreras & Concepcion Reyes De La Cruz & Herminia Banda Izeta, 2016. "Yuke: Alternative Pig Feed From Cassava: Determining Its Profitability And Economic Feasibility," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 4(6), pages 53-61.
• Ramon Sebastian Acle Mena & Sandra Yesica Herrera Guzman & Jessica Yazmin Santos Diaz & Abigail Claudio Morales & Norma Angelica Santiestaban Lopez, 2016. "The Importance Of Traditional Gastronomy From Puebla And Its Relationship To The Nostalgia Consumption Of Migrants From Puebla In Los Angeles, California, Importancia De La Gastronomia Tradicional Pob," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 9(6), pages 93-104.
• Manuela EPURE & Aurelian A. BONDREA, 2016. "Doing Business in Emerging Market: Successful Strategies," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 3(1), pages 31-36, October.
• García García, Carmen & Fabero Fernández de Marcos, Marina, 2016. "Desarrollo Y Validación Inicial De Una Escala Para Evaluar La Fidelidad De Los Consumidores Hacia Las Tiendas / A Consumer Loyalty Store Scale: Development And Initial Validation," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 22(2), pages 94-100.
• Fortes, Nuno & Rita, Paulo, 2016. "Privacy Concerns And Online Purchasing Behaviour: Towards An Integrated Model /," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 22(3), pages 167-176.
• Denis LESCOP & Elena LESCOP, 2016. "The Apple Twist," Communications & Strategies, IDATE, Com&Strat dept., vol. 1(102), pages 13-35, 2nd quart.
• Cornel IONESCU & Adrian IONESCU & Andreea PACHI?ANU & Alexandru IONESCU, 2016. "Capacity and Capability. Consequences on Market Performance of Companies in Romania," Romanian Journal of Economics, Institute of National Economy, vol. 43(2(52)), pages 97-106, december.
• Andrew T. Ching & Robert Clark & Ignatius Horstmann & Hyunwoo Lim, 2016. "The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs," Marketing Science, INFORMS, vol. 35(1), pages 158-181, January.
  • Andrew Ching & Robert Clark & Ignatius Horstmann & Hyunwoo Lim, 2015. "The Effects of Publicity on Demand: The Case of Anti-cholesterol Drugs," Working Papers 150007, Canadian Centre for Health Economics.
• Scot R Wheeler, 2016. "Architecting Experience:A Marketing Science and Digital Analytics Handbook," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 9607, June.
• Jochen Wirtz & Christopher Lovelock, 2016. "Services Marketing:People, Technology, Strategy," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number y0001, June.
• Jochen Wirtz, 2016. "Winning in Service Markets:Success through People, Technology and Strategy," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number y0002, June.
• Jochen Wirtz & Christopher Lovelock, 2016. "Creating Value in the Service Economy," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 1, pages 4-48, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Christopher Lovelock, 2016. "Understanding Service Consumers," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 2, pages 50-89, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Christopher Lovelock, 2016. "Positioning Services in Competitive Markets," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 3, pages 90-119, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Christopher Lovelock, 2016. "Developing Service Products and Brands," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 4, pages 122-154, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Christopher Lovelock, 2016. "Distributing Services Through Physical and Electronic Channels," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 5, pages 156-193, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Christopher Lovelock, 2016. "Service Pricing and Revenue Management," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 6, pages 194-235, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Christopher Lovelock, 2016. "Service Marketing Communications," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 7, pages 236-287, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Christopher Lovelock, 2016. "Designing Service Processes," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 8, pages 290-330, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Christopher Lovelock, 2016. "Balancing Demand and Capacity," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 9, pages 332-365, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Christopher Lovelock, 2016. "Crafting the Service Environment," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 10, pages 366-399, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Christopher Lovelock, 2016. "Managing People for Service Advantage," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 11, pages 400-453, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Christopher Lovelock, 2016. "Managing Relationships and Building Loyalty," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 12, pages 456-503, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Christopher Lovelock, 2016. "Complaint Handling and Service Recovery," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 13, pages 504-543, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Christopher Lovelock, 2016. "Improving Service Quality and Productivity," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 14, pages 546-595, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Christopher Lovelock, 2016. "Building a World-Class Service Organization," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 15, pages 596-607, World Scientific Publishing Co. Pte. Ltd..
• Christopher H. Lovelock, 2016. "Sullivan Ford Auto World," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 16, pages 610-615, World Scientific Publishing Co. Pte. Ltd..
• Lauren K. Wright, 2016. "Dr. Beckett's Dental Office," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 17, pages 616-619, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Suzanne Lowe, 2016. "Bouleau & Huntley: Cross-selling Professional Services," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 18, pages 620-625, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Christopher Tang, 2016. "Uber: Competing as Market Leader in the US versus Being a Distant Second in China," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 19, pages 626-632, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz, 2016. "Banyan Tree: Designing and Delivering a Branded Service Experience," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 20, pages 633-642, World Scientific Publishing Co. Pte. Ltd..
• Mark Colgate, 2016. "Kiwi Experience," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 21, pages 643-651, World Scientific Publishing Co. Pte. Ltd..
• Sheryl E. Kimes & Jochen Wirtz, 2016. "The Accra Beach Hotel: Block Booking of Capacity during a Peak Period," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 22, pages 652-657, World Scientific Publishing Co. Pte. Ltd..
• Lorelle Frazer, 2016. "Aussie Pooch Mobile," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 23, pages 658-668, World Scientific Publishing Co. Pte. Ltd..
• James Heskett & Roger Hallowell, 2016. "Shouldice Hospital Limited (Abridged)," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 24, pages 669-679, World Scientific Publishing Co. Pte. Ltd..
• Roy D. Shapiro & Paul E. Morrison, 2016. "Delwarca Software Remote Support Unit," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 25, pages 680-684, World Scientific Publishing Co. Pte. Ltd..
• Christopher H. Lovelock, 2016. "Red Lobster," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 26, pages 685-686, World Scientific Publishing Co. Pte. Ltd..
• Robert Simons & Michael Mahoney, 2016. "Raleigh & Rosse: Measures to Motivate Exceptional Service," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 27, pages 687-694, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Loizos Heracleous, 2016. "Singapore Airlines: Managing Human Resources for Costeffective Service Excellence," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 28, pages 695-703, World Scientific Publishing Co. Pte. Ltd..
• Christopher H. Lovelock, 2016. "Dr. Mahalee Goes to London: Global Client Management," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 29, pages 704-705, World Scientific Publishing Co. Pte. Ltd..
• Sheryl E. Kimes & Rohit Verma & Christopher W. Hart & Jochen Wirtz, 2016. "The Royal Dining Membership Program Dilemma," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 30, pages 706-712, World Scientific Publishing Co. Pte. Ltd..
• Youngme Moon & John Quelch, 2016. "Starbucks: Delivering Customer Service," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 31, pages 713-727, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Ron Kaufman, 2016. "LUX*: Staging a Service Revolution in a Resort Chain," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 32, pages 728-743, World Scientific Publishing Co. Pte. Ltd..
• James L Heskett & Javier Renoso & Karla Cabrera, 2016. "KidZania: Shaping a Strategic Service Vision for the Future," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 33, pages 744-762, World Scientific Publishing Co. Pte. Ltd..
• Morovican, Ana Marija & Kummer, Claudia, 2016. "Country-of-Origin vs. Foreign Branding: Does Incongruent Verbal Package Information Affect Consumers' Purchase Intention?," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2016), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016, pages 91-98, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Rekettye, Gábor Jr. & Rekettye, Gábor, 2016. "Findings of an International Research on the Future of Marketing Communication," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2016), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016, pages 175-181, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Grubor, Aleksandar & Milovanov, Olja, 2016. "Sustainable Branding," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2016), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016, pages 408-415, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Stanisavljević, Milena, 2016. "The Impact of Corporate Social Responsibility on Customer Loyalty," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2016), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016, pages 434-439, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Meštrović, Dunja, 2016. "The Impact of Service Quality on Students' Satisfaction and the Word-of-Mouth: The Case of the University of Rijeka Departments," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2016), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016, pages 440-445, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Chatzigeorgiou, Chryssoula & Christou, Evangelos, 2016. "Destination branding and visitor loyalty: Evidence from mature tourism destinations in Greece," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics, pages 102-120.
• Mehrafshan, Nima & Goerke, Björn & Clement, Michel, 2016. "The Effect of Unexpected Chart Positions on the Firm Value of Music Labels. An Event Study of Album Success," EconStor Preprints 142161, ZBW - Leibniz Information Centre for Economics.
• Chowdhury, Nasif, 2016. "The Impact of Electronic Word-of-Mouth on Consumers’ Purchase Intentions in Bangladesh Telecommunication Industry," EconStor Preprints 142747, ZBW - Leibniz Information Centre for Economics.
• Zeiler, Vanessa, 2016. "Mobile User Experience: Der Einfluss von kognitivem Entertainment auf die Nutzung mobiler Anwendungen," Beiträge der Hochschule Pforzheim 156, Pforzheim University.
• Pinger, Pia & Ruhmer-Krell, Isabel & Schumacher, Heiner, 2016. "The compromise effect in action: Lessons from a restaurant's menu," Journal of Economic Behavior & Organization, Elsevier, vol. 128(C), pages 14-34.
  • Pinger, Pia & Ruhmer-Krell, Isabel & Schumacher, Heiner, 2016. "The Compromise Effect in Action: Lessons from a Restaurant's Menu," IZA Discussion Papers 9648, Institute of Labor Economics (IZA).
  • Pinger, Pia & Ruhmer-Krell, Isabel & Schumacher, Heiner, 2016. "The Compromise Effect in Action: Lessons from a Restaurant's Menu," Annual Conference 2016 (Augsburg): Demographic Change 145883, Verein für Socialpolitik / German Economic Association.
• Erdem, Tülin & Swait, Joffre, 2016. "The Information-Economics Perspective on Brand Equity," Foundations and Trends(R) in Marketing, now publishers, vol. 10(1), pages 1-59, August.
• Haruvy, Ernan, 2016. "Experimental Economics in Marketing," Foundations and Trends(R) in Marketing, now publishers, vol. 9(4), pages 267-336, August.
• Lim, Stanley Frederick W. T. & Rabinovich, Elliot & Rogers, Dale S. & Lasester, Timothy M., 2016. "Last-mile Supply Network Distribution in Omni-Channel Retailing: A Configuration-Based Typology," Foundations and Trends(R) in Technology, Information and Operations Management, now publishers, vol. 10(1), pages 1-87, November.
• Pencho Ivanov, 2016. "Economic Interests - the Argument of Marketing Management," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 119-125, March.
• Hristo Katrandjiev, 2016. "Ecological Marketing, Green Marketing, Sustainable Marketing: Synonyms or an Evolution of Ideas?," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 71-82, March.
• Elena Kostadinova, 2016. "Sustainable Consumer Behavior: Literature Overview," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 224-234, June.
• Liliya Lozanova, 2016. "To Extend or Not to Extend: Advantages and Disadvantages of Brand Extension Strategy," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 500-514, December.
• Hristo Katrandzhiev, 2016. "Genesis and Evolution of Marketing as a Scientific Discipline: Analysis via Google’s tool Ngram Viewer," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 110-119, April.
• Gheorghe Orzan & Ioana Burghelea & Luana Diana Stupu & Andreea Larisa Boboc, 2016. "The Impact Of Social Media Conversations On Brand Image Of Cloud Computing Providers," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1002-1010, July.
• Nicolae Alexandru Tiberiu Pop & Monica Zottu-Z, 2016. "Brand Significance In The Marketing Of Luxury Watchmaking. Qualitative Research On The Bucharest Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1011-1020, July.
• Laurentiu Florentin Stoenica & Calin Petrica Veghes, 2016. "Determinants Of The Demand For Educational Services Offered By The Military Higher Education Institutions," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1021-1029, July.
• luminita bodea, 2016. "The Effects Of Marketing Capabilities On Firm’S Performance," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 476-484, July.
• Olimpia Ban & Versavia Ancusa, 2016. "Analysis Of Social Validation Behaviour On Travel Online Reviews Websites," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 561-571, July.
• Harun Gumus & Vedat Bal, 2016. "Analysis Of The Effect Of Quality Components Of Web 2.0 Enabled E-Commerce Websites On Electronic Word-Of-Mouth Marketing (Ewom) And On Customer Loyalty," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 979-986, July.
• Marcela Sefora Nemteanu & Teodora Mihaela Tarcza, 2016. "Volunteers Trust In Organizational Mission, Leadership And Activities Effieciency," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 995-1001, July.
• Ban Olimpia & Ancusa Versavia, 2016. "Evaluation Credibility Of Opinions On A Travel Tourism Website," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 305-312, December.
• Iancu Ioana Ancuta & Stanciu Ionut Dorin, 2016. "Online Promotion Of Financial Investment Services Companies," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 575-581, December.
• mudura mariana lioara & berinde mihai, 2016. "The Marketing Of The Structures Of Social Economy In The European States," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 582-587, December.
• Popa Adela Laura & Tarca Naiana Nicoleta & Sasu Dinu Vlad, 2016. "An Experiment On Using Online Marketing Tools For Promoting Higher Education Services," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 588-593, December.
• Tarcza Teodora Mihaela & Rosca Remus Dorel, 2016. "A Comparative Analisys On The Traditional Food Products In Eu," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 594-603, December.
• Costas Arkolakis, 2016. "A Unified Theory of Firm Selection and Growth," The Quarterly Journal of Economics, Oxford University Press, vol. 131(1), pages 89-155.
  • Costas Arkolakis, 2009. "A Unified Theory of Firm Selection and Growth," CESifo Working Paper Series 2679, CESifo Group Munich.
  • Costas Arkolakis, 2011. "A Unified Theory of Firm Selection and Growth," NBER Working Papers 17553, National Bureau of Economic Research, Inc.
• Pedro Bordalo & Nicola Gennaioli & Andrei Shleifer, 2016. "Competition for Attention," Review of Economic Studies, Oxford University Press, vol. 83(2), pages 481-513.
  • Pedro Bordalo & Nicola Gennaioli & Andrei Shleifer, "undated". "Competition for Attention," Working Paper 312541, Harvard University OpenScholar.
  • Pedro Bordalo & Nicola Gennaioli & Andrei Shleifer, 2013. "Competition for Attention," Working Paper 76811, Harvard University OpenScholar.
  • Pedro Bordalo & Nicola Gennaioli & Andrei Shleifer, 2013. "Competition for Attention," NBER Working Papers 19076, National Bureau of Economic Research, Inc.
• Codru?a Adina Bãltescu & Dana Bo?cor, 2016. "The Development of Boutique Hotels in Bra?ov City," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 274-278, July.
• Cristi Berea, 2016. "Neuro-Linguistic Programming Principles in Negotiations," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 279-283, July.
• Cãtãlin Grãdinaru & Sorin-George Toma & Paul Marinescu, 2016. "Marketing Mix in Services," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 311-314, July.
• Ion Danut Juganaru & Mariana Juganaru, 2016. "Traditional and Current Aspects Regarding Fairs and Exhibitions Organized by Constanta Chamber of Commerce," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 325-330, July.
• Mariana Juganaru & Ion Danut Juganaru, 2016. "Historical Traces and Contemporary Approaches regarding Fairs and Exhibitions, as complex Instruments in Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 331-335, July.
• Andreea-Daniela Moraru, 2016. "Challenges of Hotel Branding. An Overview of the Romanian Seaside Hotel Industry," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 336-340, July.
• Silvia Muhcina & Veronica Popovici, 2016. "Few Considerations On Brand Loyalty and Equity," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 341-344, July.
• Nicoleta Andreea Neac?u & Anca Madar, 2016. "Design and Aesthetics on Organic Cosmetics Market Case Study: Face Creams," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 355-360, July.
• Raluca-Mihaela Sandu, 2016. "Organic Agriculture in the World, European Union and Romania between 2010 -2014," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 403-408, July.
• Dana BoÈ™cor & CodruÈ›a Adina Băltescu, 2016. "The Assessment of Restaurants’ Authenticity from the Perspective of Young Population," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 302-305, February.
• Camelia Budac, 2016. "Theoretical Approaches on Successful Email Marketing Campaigns," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 306-311, February.
• Gabriel Dinu & Loredana Dinu, 2016. "The Influence of Emag Image Brand Among Resita's Online Consumers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 318-322, February.
• Silvia Muhcina & Veronica Popovici, 2016. "Few Aspects Regarding the Promotional Tools Used in the Marketing Activity of Publishing Houses," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 345-349, February.
• Nicoleta Andreea NeacÅŸu & Simona Bălăşescu, 2016. "Policies and Strategies Quality Courier Services Market Case Study DHL," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 355-360, February.
• Andreea-Daniela Moraru & Silvia Ghita-Mitrescu, 2016. "The Romanian Banking System –Key Dimensions and Visibility of CSR Practices," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 559-564, February.
• Vicente Rodríguez & Cristina Olarte-Pascual & Manuela Saco, 2016. "Aplicación de geomarketing en la optimización de una red de puntos de venta," DOCFRADIS Working Papers 1602, Catedra Fundación Ramón Areces de Distribución Comercial, revised May 2016.
• Andrea Pérez & Mª del Mar García de los Salmones, 2016. "Entender la intención de compra de los productos de comercio justo a partir de la orientación social de los consumidores y sus percepciones sobre organizaciones comercializadoras, productos y marca," DOCFRADIS Working Papers 1604, Catedra Fundación Ramón Areces de Distribución Comercial, revised Nov 2016.
• Josep-Francesc Valls Giménez & Antoni Parera Olm & Itziar Labairu-Trenchs, 2016. "El rol de la hospitalidad en la experiencia turística," DOCFRADIS Working Papers 1606, Catedra Fundación Ramón Areces de Distribución Comercial, revised Dec 2016.
• Ortigosa Hernández, Mauricio & Gil Lafuente, Anna María, 2016. "Metodología para elaborar leyes de posibilidad de retirada del cliente: una aplicación al sector del vestido || A Methodology to Elaborate Laws of Possibilities in the Retreat of a Client: An Applicat," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 22(1), pages 139-163, December.
• Domínguez Sandoval, Stella Isabel, 2016. "Procedimiento para la formulación de constructos en mercadeo // Developing Measures of Marketing Constructs," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 22(1), pages 164-189, December.
• Arboleda, Ana M. & Alonso, Julio C., 2016. "Estimación de un modelo econométrico para determinar el efecto de acciones de marketing en ventas de productos de cuidado personal en Colombia || Panel Analysis to Determine the Effect of Marketing Ac," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 22(1), pages 230-249, December.
• Hougaard, Jens Leth & Moreno-Ternero, Juan D. & Tvede, Mich & Østerdal, Lars Peter, 2017. "Sharing the proceeds from a hierarchical venture," Games and Economic Behavior, Elsevier, vol. 102(C), pages 98-110.
  • Hougaard, J. & Moreno-Ternero, J. & Tvede, M. & Osterdal, L., 2015. "Sharing the proceeds from a hierarchical venture," CORE Discussion Papers 2015031, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
  • Jens Leth HOUGAARD & Juan D. MORENO-TERNERO & Mich TVEDE & Lars Peter OSTERDAL, 2017. "Sharing the proceeds from a hierarchical venture," CORE Discussion Papers RP 2828, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
  • Jens L. Hougaard & Juan D. Moreno-Ternero & Mich Tvede & Lars P. Osterdal, 2016. "Sharing the proceeds from a hierarchical venture," Working Papers 16.14, Universidad Pablo de Olavide, Department of Economics.
  • Hougaard, Jens Leth & Moreno-Ternero, Juan D. & Tvede, Mich & Østerdal, Lars Peter, 2015. "Sharing the proceeds from a hierarchical venture," Discussion Papers of Business and Economics 2/2015, University of Southern Denmark, Department of Business and Economics.
• Alexander Kihm & Colin Vance, 2016. "The determinants of equity transmission between the new and used car markets: a hedonic analysis," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 67(10), pages 1250-1258, October.
  • Kihm, Alex & Vance, Colin, 2014. "The Determinants of Equity Transmission Between the New and Used Car Markets – A Hedonic Analysis," Ruhr Economic Papers 521, RWI - Leibniz-Institut für Wirtschaftsforschung, Ruhr-University Bochum, TU Dortmund University, University of Duisburg-Essen.
• Mohammad Fahmi Al-Zyoud, 2016. "Determinants of emotional regulation among marketing staff in the Jordanian banking sector," Business and Economic Horizons (BEH), Prague Development Center, vol. 12(4), pages 186-198, December.
• Ronalds Skulme & Valerijs Praude, 2016. "Social Media Evaluation Metrics," Oeconomia Copernicana, Institute of Economic Research, vol. 7(1), pages 131-142, March.
• Danuta Szwajca, 2016. "Corporate Reputation And Customer Loyalty As The Measures Of Competitive Enterprise Position – Empirical Analyses On The Example Of Polish Banking Sector," Oeconomia Copernicana, Institute of Economic Research, vol. 7(1), pages 91-106, March.
• K. Patrick & A. Ladipo & Solomon A. Agada, 2016. "The Effects of Brand Perception in the Purchase of “Made in Italy” and “Made in China” Fashion Products in Nigeria," Economics and Management Research Projects: An International Journal, Open Access International Journals, vol. 6(1), pages 1-8, December.
• Andrey Kataev, 2016. "Актуальные функциональные задачи маркетинговой товарной политики [Электронный ресурс] : монография / А. В. Катаев ; Харьков. гуманит. ун-т «Народная украинская академия». – Электрон. текст. дан. – Хар," ИЦ "Диалог" - учебная и научная литература. PC "Dialog" - Educational and Scientific Books, Publishing Center "Dialog", number 3, December.
• Yevheniia Yefimova, 2016. "Актуальність Асортиментної Політики У Сучасному Управлінні Підприємством Роздрібної Торгівлі
  [Actuality of assortment policy in the modern management of retail business enterprise]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 2(7(12)), pages 3.1-3.14, July.
• Kiril Kudenko, 2016. "Методи Формування Та Реалізації Асортиментної Політики Підприємств Роздрібної Торгівлі
  [Methods of forming and realization of assortment policy of retail business enterprises]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 2(7(12)), pages 3.15-3.37, July.
• Vagina Julia & Kartava Maria, 2016. "Сучасні Елементи Іміджу Підприємства Роздрібної Торгівлі
  [Modern elements of retail enterprise image]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 2(8(13)), pages 3.1-3.6, August.
• Kataev Andrey, 2016. "Релевантність Комунікацій На Місцях Продажу У Сучасній Концепції Мерчандайзингу
  [Relevance of communications at sale points in the modern concept of merchandising]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 2(8(13)), pages 3.7-3.3.14, August.
• Shymko Vlada, 2016. "Ідентифікація Релевантних Чинників Розвитку Молокопереробних Підприємств Київської Області
  [Identification of Relevant Factors of Dairy Enterprises of Kyiv Region]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 2(12(17)), pages 6.32-6.38, December.
• Gasimova Margarita, 2016. "Дослідження Факторів, Що Впливають На Споживчий Вибір
  [The Study of the Factors, Affecting Consumer Choice]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 2(12(17)), pages 6.39-6.43, December.
• Elasrag, Hussein, 2016. "Halal Industry : Key Challenges and Opportunities," MPRA Paper 69631, University Library of Munich, Germany.
• Wakamatsu, Hiroki & Miyata, Tsutom & Kamiyama, Ryutaro, 2016. "An Analysis of Introducing Unspawned Oysters in Japan Using a Contingent Valuation Method and Analytic Hierarchy Process," MPRA Paper 69680, University Library of Munich, Germany.
• Peschel, Anne & Grebitus, Carola & Steiner, Bodo & Veeman, Michele, 2016. "How does consumer knowledge affect environmentally sustainable choices? Evidence from a cross-country latent class analysis of food labels," MPRA Paper 69864, University Library of Munich, Germany.
• Wei Yan & Youwei Li & Ying Wu & Mark Palmer, 2016. "A Rising E-Channel Tide Lifts All Boats? The Impact of Manufacturer Multichannel Encroachment on Traditional Selling and Leasing," Discrete Dynamics in Nature and Society, Hindawi, vol. 2016, pages 1-18, June.
  • Yan, Wei & Li, Youwei & Wu, Ying & Palmer, Mark, 2016. "A rising e-channel tide lifts all boats? The impact of manufacturer multi-channel encroachment on traditional selling and leasing," MPRA Paper 70747, University Library of Munich, Germany.
• Medvedev, Evgeny, 2016. "Обмен Маркетологами Как Фактор Успеха Российских Предприятий На Мировом Рынке
  [Exchange marketers as a factor in the success of Russian companies in the world market]," MPRA Paper 71059, University Library of Munich, Germany.
• Abramovich, Albina, 2016. "Ценообразование Жилой Недвижимости В Г. Омске
  [Pricing residential real estate in the city of Оmsk]," MPRA Paper 71140, University Library of Munich, Germany.
• Kharchenko, Alina, 2016. "Ребрендинг, Как Одна Из Стратегий Маркетинга
  [Re-branding as one of the marketing strategies]," MPRA Paper 71159, University Library of Munich, Germany.
• Egorova, Veronika, 2016. "Особенности И Эффективные Методы Партизанского Маркетинга
  [Features and effective methods of guerrilla marketing]," MPRA Paper 71161, University Library of Munich, Germany.
• Kharchenko, Alina, 2016. "Ребрендинг, Как Одна Из Стратегий Маркетинга
  [Re-branding as one of the marketing strategies]," MPRA Paper 71169, University Library of Munich, Germany.
• Pinachyan, Varsenik, 2016. "Фримиум, Как Один Из Способов Продвижения Товара Или Услуги В Рыночных Условиях
  [Freemium, as a way of promoting a product or service to market conditions]," MPRA Paper 71179, University Library of Munich, Germany.
• Andreas C. Drichoutis & Stathis Klonaris & Georgia Papoutsi, 2016. "Do good things come in small packages? Willingness to pay for pomegranate wine and bottle size effects," Working Papers 2016-2, Agricultural University of Athens, Department Of Agricultural Economics.
  • Drichoutis, Andreas C. & Klonaris, Stathis & Papoutsi, Georgia, 2016. "Do good things come in small packages? Willingness to pay for pomegranate wine and bottle size effects," MPRA Paper 72748, University Library of Munich, Germany.
• Sorizo, Reena Beth & Densing, Filjhon & Tura, Regine & Balacy, Garnette Mae, 2016. "Characterizing Life Insurance Marketing: Clients' Perspectives," MPRA Paper 74941, University Library of Munich, Germany, revised 17 Nov 2016.
• Greiff, Matthias & Egbert, Henrik, 2016. "The Pay-What-You-Want Game and Laboratory Experiments," MPRA Paper 75222, University Library of Munich, Germany.
• Khan, Amber Yamin & Karim, Emadul & Abbas, Omair, 2016. "Identifying the Factors affecting the customer’s Buying Behavior: A case study of Men’s cosmetic Market in Karachi, Pakistan," MPRA Paper 75569, University Library of Munich, Germany, revised 15 Jun 2016.
• Revilla Hernández, Mercedes & Santana Talavera, Agustín & Parra López, Eduardo, 2016. "Effects of co-creation in a tourism destination brand image through twitter," MPRA Paper 77595, University Library of Munich, Germany, revised 21 Nov 2016.
• Metali, Dr, 2016. "اتجاهات المستهلكين الجزائريين نحو التسوق عبر الانترنت: دراسة ميدانية
  [The Attitude of the Algerian Consumers Toward Internet Shopping: An Empirical Study]," MPRA Paper 77675, University Library of Munich, Germany.
• Goslar, Alex, 2016. "Marketing Inspired Branding," MPRA Paper 84153, University Library of Munich, Germany.
• Goslar, Alex, 2016. "Marketing Communication," MPRA Paper 85185, University Library of Munich, Germany.
• Chatzigeorgiou, Chryssoula & Christou, Evangelos, 2016. "Destination branding and visitor brand loyalty: Evidence from mature tourism destinations in Greece," MPRA Paper 93897, University Library of Munich, Germany.
• David Schüller & Jan Pekárek, 2016. "Market Attractiveness Classification of European Union Countries for Establishing Logistics Centres," Acta Oeconomica Pragensia, University of Economics, Prague, vol. 2016(5), pages 3-13.
• Ly Thi Minh Pham & Hong Nga Do & Tuan Minh Phung, 2016. "The Effect of Brand Equity and Perceived Value on Customer Revisit Intention: A Study in Quick-Service Restaurants in Vietnam," Acta Oeconomica Pragensia, University of Economics, Prague, vol. 2016(5), pages 14-30.
• Radek Tahal & Václav Stříteský, 2016. "Target Audience of Live Opera Transmissions to Cinema Theatres from the Marketing Point of View," Central European Business Review, University of Economics, Prague, vol. 2016(1), pages 29-36.
• Andrea Escobar, 2016. "The Impact of the Digital Revolution in the Development of Market and Communication Strategies for the Luxury Sector (Fashion Luxury)," Central European Business Review, University of Economics, Prague, vol. 2016(2), pages 17-36.
• Jean-Paul Rodrigue & Petr Kolář, 2016. "Port Regionalization and Landlocked Hinterland: The Czech Republic," Central European Business Review, University of Economics, Prague, vol. 2016(3), pages 69-77.
• Grzegorz Hajduk, 2016. "Specifics and Features of Outsourcing Marketing Communications Activity," Central European Business Review, University of Economics, Prague, vol. 2016(3), pages 78-87.
• Petr Král & Martin Machek & Tomáš Karel, 2016. "Comparative Advertising in the Czech Republic: An Empirical Study," Central European Business Review, University of Economics, Prague, vol. 2016(4), pages 34-46.
• Jitka Novotová & Jozefina Simová & Jitka Vávrová, 2016. "Online communication about accommodation facilities during the collection of customer feedback," Ekonomika a Management, University of Economics, Prague, vol. 2016(3).
• Pavlína Pawlasová, 2016. "Comparison of indicators affecting satisfaction with online group-buying purchases of Generation Y customers in the Czech Republic and Canada," Ekonomika a Management, University of Economics, Prague, vol. 2016(3).
• Marta Grossmanová & Pavol Kita & Marta Žambochová, 2016. "Segmentation of Consumers in the Context of their Space Behaviour: Case Study of Bratislava," Prague Economic Papers, University of Economics, Prague, vol. 2016(2), pages 189-202.
• Aleksandar Grubor & Nikola Milićević & Nenad Djokic, 2016. "The Effect of Inventory Level on Product Availability and Sale," Prague Economic Papers, University of Economics, Prague, vol. 2016(2), pages 221-233.
• Victoria-Mihaela BRINZEA & Olimpia Elena Mihaela OANCEA, 2016. "The Label - An Essential Tool For Keeping The Consumer Informed And For Promoting Products In The Economic Area," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 15(1), pages 49-59.
• Lambros TSOURGIANNIS & Despoina CHATZIPANAGIOTOU & Loukas GEORGIOU & Kyriakos PAVLIDIS & Valentin DISLIAN, 2016. "Citizens Health Protection Behaviour Against Vector Born Diseases In Greece: The Case Of Xanthi," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 15(2), pages 29-37.
• TANASE, George Cosmin, 2016. "Improving Decisions with Marketing InformationJournal: Romanian Distribution Committee Magazine Volume 7 Issue 1," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(1), pages 18-21, April.
• PURCAREA, Anca, 2016. "Significant Behavioral Shifts among Consumers and Actions to Take Accordingly by Consumer-Goods Companies and Retailers Enabling their Real-Time Collaboration," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(1), pages 22-26, April.
• TANASE, George, 2016. "The Future of Marketing in 2016: Trends in the New Digital Age," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(2), pages 20-25, July.
• PURCAREA, Theodor, 2016. "The Challenge of a Truly Omni Channel Approach for Retailers," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(2), pages 26-31, July.
• MIHAIESCU, Nicolaie, 2016. "I hate statistics," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(2), pages 32-33, July.
• TANASE, George Cosmin, 2016. "The 6C Model of Social Media and Developing a Viral Marketing Campaign," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(3), pages 20-25, October.
• PURCAREA, Theodor, 2016. "The retail market under the pressure of the technological change," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(3), pages 26-37, October.
• TANASE, George Cosmin, 2016. "The Virtual Value Chain And Experiential Marketing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(4), pages 20-23, December.
• PURCAREA, Theodor, 2016. "Retail in the era of Omni channel marketing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(4), pages 24-30, December.
• Edward S. Knotek, 2010. "The roles of price points and menu costs in price rigidity," Research Working Paper RWP 10-18, Federal Reserve Bank of Kansas City, revised 2010.
  • Edward Knotek II, 2016. "The Roles of Price Points and Menu Costs in Price Rigidity," 2016 Meeting Papers 1563, Society for Economic Dynamics.
  • Edward S. Knotek, 2019. "The Roles of Price Points and Menu Costs in Price Rigidity," Working Papers 192300, Federal Reserve Bank of Cleveland, revised 12 Nov 2019.
• Victor Danciu, 2016. "Corporate Reputation: How it Works for Company’s Performance," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 19(62), pages 25-52, December.
• Demir, Ayça Kangal & Yalçın, Bilal, 2016. "Determining Beverage Preferences of Young Consumers with Laddering Technique," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 7(1), pages 139-160, January.
• Kayabaşı, Aydın & Ebeoğlugil, H. Feyyaz & Özkuk, Ömür, 2016. "The Moderating Effect of Price Conscious Purchasing Style on the Relationship of Quality Conscious Purchasing Style and Consumers Confusion," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 7(2), pages 149-166, April.
• Bayrakdaroğlu, Ali & Mirgen, Çağatay, 2016. "The Impact of Brand Value on Stock Returns: A Empirical Research on the BİST," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 7(3), pages 111-123, July.
• Taşkın, Çağatan, 2016. "A Research on the Measurement of Consumer Based Brand Equity in Automobile Sector," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 7(3), pages 125-136, July.
• Başkol, Melih, 2016. "The Effects of E-Retail Service Quality on Repurchase Intention," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 7(4), pages 107-121, October.
• Ekergil, Vedat & Ersoy, Nezihe Figen, 2016. "The Role of Accounting and Marketıng in Calculating Customer Lifetime Value on Key Account Management in B2B/Industrial Markets," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 7(4), pages 159-180, October.
• Manhas , Parikshat & Manrai , Lalita & Manrai, Ajay, 2016. "Role of Tourist Destination Development in Building its Brand Image: A Conceptual Model," Journal of Economics, Finance and Administrative Science, Universidad ESAN, vol. 21(40), pages 25-29.
• Blazeska, Daliborka & Davkovska, Vladanka & Nakovski, Dejan, 2016. "Hotel Service, Assumption And Starter Of The Tourism Development," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 7(2), pages 221-233.
• Dombach, Frauke-Julia, 2016. "Qualitative Inhaltsanalyse zum Nachweis von Service Excellence Elementen innerhalb europäischer Vergabeverfahren – Die Methode und erste Ergebnisse," Zeitschrift für interdisziplinäre ökonomische Forschung, Allensbach Hochschule, issue 1, pages 44-55, April.
• Dornbach, Frauke-Julia, 2016. "Qualitative Inhaltsanalyse zum Nachweis von Service Excellence Elementen innerhalb europäischer Vergabeverfahren- Diskussion gewonnener Ergebnisse und Schlussfolgerung," Zeitschrift für interdisziplinäre ökonomische Forschung, Allensbach Hochschule, issue 2, pages 59-66, November.
• J. Freitas SANTOS & Bahareh BIDI, 2016. "Cultural Adaptation of Websites: A Comparative Study of Portuguese and Dutch Websites," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 17(2), pages 94-107, May.
• Doina I. POPESCU, 2016. "Promotional Mix and Integration of Communication into Management Policy - Case Study," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 17(5), pages 466-476, December.
• Olga Rauhut Kompaniets & Daniel Rauhut, 2016. "Why Urban And Rural Place Marketing Strategies Differ: A Theoretical Discussion," Romanian Journal of Regional Science, Romanian Regional Science Association, vol. 10(1), pages 23-42, June.

2015

• BOUSSIF, Torkia & ISSAOUI, Fakhri & DALY CHAKER, Najeh, 2015. "The Effects of the Teenagers (as Web Experts) in the Family Decision Making in Online Purchase Process: an Application to the Booking of Tourist Nights," MPRA Paper 61043, University Library of Munich, Germany.
• Ahmed, Jubayer, 2015. "You Are What You Consume," MPRA Paper 64806, University Library of Munich, Germany.
• Sobolevsky, Alexandr, 2015. "Реклама В Мобильных Приложениях
  [Advertising on mobile applications]," MPRA Paper 64942, University Library of Munich, Germany, revised 2015.
• Alam Kazmi, Syed Hasnain, 2015. "Brand the Pricing: Critical Critique," MPRA Paper 64984, University Library of Munich, Germany.
• Alam Kazmi, Syed Hasnain, 2015. "Developments in Promotion Strategies Review on Psychological Streams of Consumers," MPRA Paper 65424, University Library of Munich, Germany, revised 05 May 2015.
• Ramme, Iris & Heimann, Ruth, 2015. "Green packaging from a company’s perspective: Determining factors for packaging solutions in the German fruit juice industry," MPRA Paper 65632, University Library of Munich, Germany.
• Mark Armstrong, 2016. "Nonlinear Pricing," Annual Review of Economics, Annual Reviews, vol. 8(1), pages 583-614, October.
  • Mark Armstrong, 2015. "Nonlinear Pricing," Economics Series Working Papers 756, University of Oxford, Department of Economics.
  • Armstrong, Mark, 2015. "Nonlinear Pricing," MPRA Paper 65779, University Library of Munich, Germany.
• Azeez, Waheed, 2015. "Improving Customer Experience in Mental Health Service: A case Study of Ivy Willis House," MPRA Paper 65912, University Library of Munich, Germany.
• Malhotra, Deepika, 2015. "Social paradigms of the digital marketing- an Indian perspective of Social Media Marketing," MPRA Paper 66405, University Library of Munich, Germany.
• James, Waters, 2015. "Do vegetarian marketing campaigns promote a vegan diet?," MPRA Paper 66737, University Library of Munich, Germany.
• Mulaj, Isa, 2015. "What Marketing Strategy for Sacred Geometry Discoveries to Make Archaeotourism Work?," MPRA Paper 67176, University Library of Munich, Germany.
• Jalees, Tariq & Tariq, Huma & Zaman, Syed Imran & Alam Kazmi, Syed Hasnain, 2015. "Social Media in Virtual Marketing," MPRA Paper 69868, University Library of Munich, Germany, revised 10 Apr 2015.
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• Eva Litavcová & Robert Bucki & Róbert Štefko & Petr Suchánek & Sylvia Jenčová, 2015. "Consumer's Behaviour in East Slovakia after Euro Introduction during the Crisis," Prague Economic Papers, University of Economics, Prague, vol. 2015(3), pages 332-353.
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• PURCAREA, Theodor, 2015. "Retailers: Facing the disruption of the traditional ways of doing business," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(3), pages 20-23, September.
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• Victor Danciu, 2015. "Successful Green Branding, a New Shift in Brand Strategy: Why and how it works," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 18(56), pages 47-64, June,.
• Raluca Hurduzeu & Florentin Gabriel Niculescu, 2015. "The Project of ‘Psychological Capitalization’ of the Romanian Wheat," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 18(57), pages 155-166, September.
• Andreea Orîndaru, 2015. "Developing Marketing Higher Education Strategies Based on Students’ Satisfaction Evolution," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 18(57), pages 167-182, September.
• Hafiz, Reaz, 2015. "Rethinking Brand Identity to Become an Iconic Brand - A Study on Pepsi," Asian Business Review, Asian Business Consortium, vol. 5(3), pages 97-102.
• Ali, Mohamed Salih Yousif, 2015. "Study on the Relationships among Marketing Information System Quality and Brand Equity Management in Banking Sector," Asian Business Review, Asian Business Consortium, vol. 5(3), pages 119-126.
• Firoz, Farhana & Alam, Muntasir, 2015. "Sustainability of Self-Efficacy among Nascent Disable Entrepreneurs: A Case Study on Disable’s Home," Asian Business Review, Asian Business Consortium, vol. 5(2), pages 43-49.
• Nawaz, Taharat, 2015. "Motivation behind Bicycling Habit in Sylhet City of Bangladesh," Asian Business Review, Asian Business Consortium, vol. 5(1), pages 38-42.
• Dursun, İnci & Ceylan, Kutalmış Emre & Kabadayı, Ebru Tümer, 2015. "Turkish Version of the Need for Cognitive Closure Scale: Evaluation of the Validity and Reliability," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 6(3), pages 113-128, July.
• Royo-Vela, Marcelo & Voss, Eileen, 2015. "Downward Price-Based Brand Line Extensions Effects on Luxury Brands," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 6(3), pages 145-161, July.
• Yıldız, Erkan, 2015. "The Effects of Word of Mouth Communication on The Sub Dimensions of Consumer Based Brand Equity: The Mediating Role of Brand Image," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 6(3), pages 163-181, July.
• M.K.D., Jayasinghe & W.K.A.C., Gnanapala & J.A.R.C., Sandaruwani, 2015. "Factors Affecting Tourists' Perception And Satisfaction In Nuwara Eliya, Sri Lanka," Ilorin Journal of Economic Policy, Department of Economics, University of Ilorin, vol. 2(2), pages 1-15, June.
• Guerreiro, Manuela & Agapito, Dora & Pech, Matěj, 2015. "Exploring the Personality Traits of Portugal as a Tourist Destination: Perspective of the Czech Market," Journal of Spatial and Organizational Dynamics, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 3(2), pages 114-124.
• Saraiva, Andrea & Pinto, Patrícia & Agapito, Dora, 2015. "Using Corporate Social Marketing in the Power Sector: A Case Study on Energy Efficiency," Journal of Spatial and Organizational Dynamics, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 3(3), pages 175-192.
• Alves, Helena, 2015. "UBICOOL - From Theory to Practice," Journal of Spatial and Organizational Dynamics, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 3(3), pages 193-203.
• Sequeira, Cláudia & Oliveira, Patrícia & Rodrigues, Ricardo & Sousa, Vanessa & Agapito, Dora, 2015. "A Social Marketing Approach for Developing a Neighborhood Network," Journal of Spatial and Organizational Dynamics, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 3(3), pages 204-215.
• Saraiva, Andrea & Pinto, Patrícia, 2015. "Placing Social Marketing in the Practice of Corporate Social Responsibility: Focusing on Environmental Issues," Journal of Spatial and Organizational Dynamics, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 3(3), pages 227-238.
• Daniel Adrian, GÂRDAN & Iuliana Petronela, GÂRDAN (GEANGU), 2015. "Healthcare Services Consumer Behavior In The Light Of Social Norms Influence," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 6(1), pages 19-24.
• Laketa, Marko & Sanader, Dusica & Laketa, Luka & Misic, Zvonimir, 2015. "Customer Relationship Management: Concept And Importance For Banking Sector," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 6(2), pages 241-254.
• Milenkovska, Violeta & Strezovski, Zoran & Milenkovska, Angela, 2015. "Promotion: Branding Tool For Macedonia As A Tourist Destination," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 6(2), pages 355-363.
• Dombach, Frauke-Julia, 2015. "Service Excellence als Marketingfaktor innerhalb des europäischen öffentlichen Auftragswesens – Ergebnisse eines Literatur-Reviews," Zeitschrift für interdisziplinäre ökonomische Forschung, Allensbach Hochschule, issue 2, pages 107-118, Dezember.
• Latyshova, Ludmila & Syaglova, Yulia, 2015. "Client-oriented approach: internal view," Working Papers sy1, Russian Presidential Academy of National Economy and Public Administration.
• Syaglova, Yulia, 2015. "System Analysis Of Marketing Paradigms," Working Papers sy2, Russian Presidential Academy of National Economy and Public Administration.
• Ovidiu-Aurel GHIU?Ã, 2015. "Brand Components in Electoral Debates: Presidential Elections Romania 2009," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 18(1), pages 27-48, June.
• Anamaria – Cãtãlina RADU & Andra - Ileana DOBRESCU & Maria - Cristina MITRICÃ (PÃDURE), 2015. "Distribution of Projects Financed Through the Regional Operational Programme in the Development Regions: South – Muntenia, Bucharest – Ilfov, South – Eastand North - East," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 16(2), pages 282-289, May.
• Vlad ROSCA, 2015. "Linking Human Resources with Internal Marketing in Football Management," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 16(3), pages 372-384, July.
• Cristina Raluca MANDACHE & Anamaria BOBOIA, 2015. "Research on the Pharmaceutical Market in Europe and Romania," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 16(4), pages 528-539, October.
• Felicetta IOVINO, 2015. "Relationship Marketing By Energy Companies," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 16(5), pages 558-573, December.
• Anna A. Dokukina, 2015. "Strategic-based Integration of Modern E-techniques in the Company's Operations: Experience and Prospects," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 10(2), pages 20-36, December.
• Michaela Janska, 2015. "The Influence of Communication Mixture on Seniors' Purchase Behavior," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 10(2), pages 49-57, December.
• Gheorghe Savoiu & Victor Iorga Siman & Constantin Manea, 2015. "A Brief Analysis Of Seasonality in the Romanian Car Market," Romanian Statistical Review Supplement, Romanian Statistical Review, vol. 63(7), pages 33-41, July.
• Greffion, Jérôme & Breda, Thomas, 2015. "Façonner la prescription, influencer les médecins," Revue de la Régulation - Capitalisme, institutions, pouvoirs, Association Recherche et Régulation, vol. 17.
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• Argentina Velea, 2015. "Rethinking the Company’s Potential: A Real Way to Create Competitive Advantage," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, vol. 4(1), pages 14-18, April.
• Habiballah Pilehvari & Salehi Asfiji, 2015. "Analysis of administrative risk on customer confidence in e-commerce system," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, vol. 4(2), pages 11-26, August.
• Eleonora Mihaela Constantinescu & Gheorghe Marinescu, 2015. "Some Developments in Direct Marketing," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, vol. 4(2), pages 51-56, August.
• Elif Akagun Ergin & Nilay Sahin, 2015. "Consumers? Attitudes Towards Brand Extensions: An Analysis On Food And Textile Industries In Turkey," Proceedings of International Academic Conferences 1003145, International Institute of Social and Economic Sciences.
• Zeynep Birce Ergor & Elif Akagun Ergin, 2015. "The Role Of Social Media On Establishing Brand Value: A Content Analysis On Banks In Turkey," Proceedings of International Academic Conferences 1003165, International Institute of Social and Economic Sciences.
• Emily Hon Tshin Yapp & Stephen Sondoh J.R & Ruth Siganul, 2015. "Co-Production Dimensions in Medical Services," Proceedings of International Academic Conferences 1003262, International Institute of Social and Economic Sciences.
• Jhalukpreya Surujlal & Ephrem Redda, 2015. "Customer perceptions of technology-based banking services:Influence of demographic variables," Proceedings of International Academic Conferences 1003572, International Institute of Social and Economic Sciences.
• Ahu Ergen & Filiz Bozkurt, 2015. "Profiling the dietary supplement users in Turkey," Proceedings of International Academic Conferences 1003856, International Institute of Social and Economic Sciences.
• Anirban Chakraborty, 2015. "Optimal Service Recovery Strategy," Proceedings of International Academic Conferences 2503414, International Institute of Social and Economic Sciences.
• Mohammad Taleghani, 2015. "Factors affecting the electronic exchange of data through viral marketing (Case Study: E-Commerce Users in Rasht City-Northern of Iran)," Proceedings of International Academic Conferences 2504126, International Institute of Social and Economic Sciences.
• Hülya Bak?rta?, 2015. "The Effects of Materialism and Consumer Need for Uniqueness on Frugality," Proceedings of International Academic Conferences 2504133, International Institute of Social and Economic Sciences.
• Nuri Calik, 2015. "Consumer Attitudes Towards Counterfeits Of Branded Luxury Products And Their Risk Perceptions In This Context- A Field Study From Eski?Eh?R, Turkey," Proceedings of International Academic Conferences 2604139, International Institute of Social and Economic Sciences.
• Celil Koparal & Nuri Calik, 2015. "The Role Of The Consumer Demographics On Their Price Perceptions When Purchasing Shopping Goods- A Study From Eskisehir, Turkey," Proceedings of International Academic Conferences 2604349, International Institute of Social and Economic Sciences.
• Marc-Antoine Vachon, 2015. "How "Green" Are Campers? A Study of Campers' Attitudes and Behaviours," Proceedings of International Academic Conferences 2604491, International Institute of Social and Economic Sciences.
• Edwin Theron, 2015. "Rebuilding Trust In The Aftermath Of A Financial Crisis," Proceedings of International Academic Conferences 2703447, International Institute of Social and Economic Sciences.
• Abednego Okoe-Amartey, 2015. "Undergraduate Students' Perception Of Service Delivery In The Mobile Telecommunication Industry In Ghana," Proceedings of International Academic Conferences 2703997, International Institute of Social and Economic Sciences.
• Monika Harantova & Petr Svoboda, 2015. "Brand Valuation Practices of Small and Medium-Sized Enterprises in the Czech Republic," Proceedings of International Academic Conferences 2704955, International Institute of Social and Economic Sciences.
• Petr Svoboda & Monika Harantova, 2015. "Strategic Marketing in Higher Education from Alumni Perspective," Proceedings of International Academic Conferences 2704957, International Institute of Social and Economic Sciences.
• Mehmet Nejat ÖZÜPEK & Murat KOÇY???T & Murat ERDO?DU, 2015. "Measurement of the Relationship Between Service Quality and Brand Loyalty with Structural Equation Modeling: A Research on Users of Smartphone Brands," Proceedings of International Academic Conferences 2804912, International Institute of Social and Economic Sciences.
• Mehmet Erhan Summak & Ismail Ari, 2015. "The Influence Of Real-Time Marketing On Social Media Users: A Study On Users Of 'Ek?? Sözlük'," Proceedings of International Academic Conferences 2805217, International Institute of Social and Economic Sciences.
• Ersen Fazil Collu & Mehmet Erhan Summak, 2015. "Use Of Social Media For Public Relations Purposes In Tourism," Proceedings of International Academic Conferences 2805221, International Institute of Social and Economic Sciences.
• Mehmet Akif Çini & Mehmet Emin Demir, 2015. "A Survey On The Effects Of Service Quality On Customer Satisfaction And Loyalty," Proceedings of International Academic Conferences 3105160, International Institute of Social and Economic Sciences.
• Alper Selçuk SAKAR, 2015. "The Comparison Of Certain Theories Correlating Leisure Time And Recreation," Proceedings of International Academic Conferences 3105231, International Institute of Social and Economic Sciences.
• Mohammad Rahimian, 2015. "Survey to investigative the relationship between Internet marketing and increase rate of saling products and services in the Kerman provine?s SMEs," Proceedings of Business and Management Conferences 2303227, International Institute of Social and Economic Sciences.
• Neviana Krasteva, 2015. "Armed Conflict's Influence on Marketing," Proceedings of Business and Management Conferences 2304060, International Institute of Social and Economic Sciences.
• Theodore (Ted) Mitchell & Shawn Mitchell, 2015. "Teaching the Management of Marketing Profit First," Proceedings of Business and Management Conferences 2304141, International Institute of Social and Economic Sciences.
• Sevgi Ay?e Öztürk & Fatma Zeynep Özata & Feyza A?largöz, 2015. "How Foreign Branding Affect Brand Personality And Purchase Intention?," Proceedings of Business and Management Conferences 2304200, International Institute of Social and Economic Sciences.
• dilek çukul, 2015. "Fashion Marketing in Social Media: Using Instagram for Fashion Branding," Proceedings of Business and Management Conferences 2304324, International Institute of Social and Economic Sciences.
• Fatma Zeynep Özata & ?çlem Er, 2015. "Determinants Of User Satisfaction With Mobile Applications: Case Of Facebook As A Mobile App In Turkey," Proceedings of Business and Management Conferences 2304356, International Institute of Social and Economic Sciences.
• Amel GRAA & Soumia ABDELHAK & Hayat BARAKA, 2015. "The impact of Online Social Network? usage on the purchase decision process: Quantitative and Qualitative stud," Proceedings of Business and Management Conferences 3005416, International Institute of Social and Economic Sciences.
• Helena Sofia Rodrigues & Manuel Fonseca & Paulo Ribeiro Cardoso, 2015. "The perception of road safety communication campaigns: the gender influence," Proceedings of Business and Management Conferences 3005428, International Institute of Social and Economic Sciences.
• Anca Tamas, 2015. "Does the Country of Origin matters for hybrid products?," Proceedings of Business and Management Conferences 3105064, International Institute of Social and Economic Sciences.
• Patrick Szillat & Alexander Betov, 2015. "Marketing to multicultural audiences - Ethnic marketing for Turks in the German automotive and telecommunications industries," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 3(2), pages 85-95, May.
• Helena Sofia Rodrigues & Manuel José Fonseca & Paulo Ribeiro Cardoso, 2015. "The effect of drivers gender on the perception of Portuguese road safety communication campaigns," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 3(4), pages 104-123, November.
• Marcin Wieczerzycki, 2015. "Produkt cyfrowy w świetle jakościowej teorii informacji i koncepcji hylemorfizmu," Gospodarka Narodowa. The Polish Journal of Economics, Warsaw School of Economics, issue 1, pages 129-146.
• Katarzyna Dziewanowska, 2015. "Dimensions of Real and Virtual Consumer Experiences," Faculty of Management Working Paper Series 42015, University of Warsaw, Faculty of Management.
• Natalia Gmerek, 2015. "The determinants of Polish movies’ box office performance in Poland," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(1), pages 15-35.
• M. Sadiq Sohail, 2015. "Gender differences in mall shopping:a study of shopping behaviour of an emerging nation," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(1), pages 36-46.
• Agnieszka Kacprzak & Katarzyna Dziewanowska, 2015. "Does a global young consumer exist? A comparative study of South Korea and Poland," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(1), pages 47-61.
• Michael C. Handrinos & Dimitrios Folinas & Konstantinos Rotsios, 2015. "Using the SERVQUAL model to evaluate the quality of services for a farm school store," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(1), pages 62-74.
• Christine Marks & Melani Prinsloo, 2015. "Authenticity in marketing: a response to consumer resistance?," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(2), pages 15-32.
• Aleksandra Korzeniowska, 2015. "Generation Y on the e-commerce market. Comparison between Polish and South Korean young consumers’ behaviour," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(2), pages 33-48.
• Prashant Trivedi, 2015. "A conceptual model for driving green purchase among indian consumers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(2), pages 49-59.
• Marcin Gebarowski & Dariusz Siemieniako, 2015. "The trade show conversation in developing inter-organizational relationships on the example of retail Real Estate industry (Rozmowa targowa w rozwijaniu wiezi miedzyorganizacyjnych na przykladzie bran," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 13(50), pages 88-103.
• Nil Engizek & Ahmet Sekerkaya, 2015. "Is The Price Only Motivation Source To Purchase Counterfeit Luxury Products?," Journal of Academic Research in Economics, Spiru Haret University, Faculty of Accounting and Financial Management Constanta, vol. 7(1 (March)), pages 89-118.
• Pierre-Nicolas Schwab, 2015. "Online complaint handling practices: Company strategies and their effects upon post-complaint satisfaction," Working Papers CEB 15-005, ULB -- Universite Libre de Bruxelles.
• Pierre-Nicolas Schwab, 2015. "An exploratory study of collinearity effects between antecedents of post-complaint satisfaction," Working Papers CEB 15-010, ULB -- Universite Libre de Bruxelles.
• Pierre-Nicolas Schwab & Laurence Rosier & Sandra Rothenberger, 2015. "Politeness matters: The antecedents and consequences of politeness in a complaint handling setting," Working Papers CEB 15-011, ULB -- Universite Libre de Bruxelles.
• Pierre-Nicolas Schwab & Sandra Rothenberger, 2015. "Online Complaint Handling: The Effects of Politeness and Grammaticality upon Perceived Professionalism and Loyalty," Working Papers CEB 15-015, ULB -- Universite Libre de Bruxelles.
• Sandra Rothenberger, 2015. "Fairness through Transparency: The Influence of Price Transparency on Consumer Perceptions of Price Fairness," Working Papers CEB 15-008, ULB -- Universite Libre de Bruxelles.
• Leyla ÖZER & Beyza GÜLTEKİN & Sinem AYDIN, 2015. "Türkçe ve Yabancı Dilde Marka İsmi Kullanılmasının Algılanan Kalite ve Satın Alma İsteğine Etkisi," Sosyoekonomi Journal, Sosyoekonomi Society, issue 23(24).
• Semra AKTAŞ POLAT, 2015. "Turistlerin Tatil Dönemlerinde Sergiledikleri Liminoid Davranışlar," Sosyoekonomi Journal, Sosyoekonomi Society, issue 23(26).
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• Viorica Jelev, 2015. "The Future of Education into a Digital World," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 4(4), pages 6-14, December.
• Margarita Išoraitė, 2015. "Entrepreneuship and blog marketing," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 2(3), pages 171-178, March.
• Margarita Išoraitė, 2015. "Coupons as effective and innovative marketing tool," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 3(1), pages 104-113, September.
• Margarita Išoraitė, 2015. "Analysis of marketing mix: Nivea case study," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 3(2), pages 173-185, December.
• Vesna Karadzic & Radivoje Drobnjak & Manijeh Reyhani, 2015. "Opportunities and challenges in promoting youth entrepreneurship in Montenegro," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Eastern Macedonia and Thrace Institute of Technology (EMATTECH), Kavala, Greece, vol. 8(3), pages 13-20, December.
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• Roland, Strausz, 2015. "A Theory of Crowdfunding - a mechanism design approach with demand uncertainty and moral hazard," Discussion Paper Series of SFB/TR 15 Governance and the Efficiency of Economic Systems 527, Free University of Berlin, Humboldt University of Berlin, University of Bonn, University of Mannheim, University of Munich.
• Armando M. Jiménez & Hermelinda Camirra, 2015. "New trends international marketing: branding approach and its relationship with the consumer," Economía, Instituto de Investigaciones Económicas y Sociales (IIES). Facultad de Ciencias Económicas y Sociales. Universidad de Los Andes. Mérida, Venezuela, vol. 40(40), pages 171-186, July-Dece.
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• Oksana Loginova & Andrea Mantovani, 2019. "Price competition in the presence of a web aggregator," Journal of Economics, Springer, vol. 126(1), pages 43-73, January.
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• D.A. Sharmini Perera & VGR Chandran & D.A.C. Surang Silva & K. Chinna, 2015. "Tourist expectation and perception of world heritage site Sigiriya: Policy and institutional implications for Sri Lanka," Institutions and Economies (formerly known as International Journal of Institutions and Economies), Faculty of Economics and Administration, University of Malaya, vol. 7(2), pages 166-184, July.
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• Andreea Bianca Ene, 2015. "E-commerce – modern form of business," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), vol. 6(2), pages 117-129, July-Dece.
• Nicoleta Popescu (Sparchez), 2015. "Strategic Stages in the Development of a Culturalreligious Services," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), vol. 6(3), pages 103-110, September.
• Valeria Emilia Re, 2015. "Constructing cultural identities: Venezia, Venezia Nativa, Venissa," Working Papers 3, Department of Management, Università Ca' Foscari Venezia.
• Elitsa Uzunova, 2015. "A New Business Model Of Marketing Research," Izvestiya, Varna University of Economics, issue 1, pages 32-42.
• Maria Georgieva, 2015. "Marketing Effects Related To Socially Responsible Branding," Izvestiya, Varna University of Economics, issue 4, pages 56-66.
• Riteshni Tarak & Mark Kilgour, 2015. "Analyzing the Demand Characteristics of Muslim Consumers in the United Kingdom for New Zealand Halal Meat," Working Papers in Marketing 1501, University of Waikato, Department of Marketing.
• Klaudia Kurajdova & Janka Táborecka-Petrovicova, 2015. "Literature Review on Factors Influencing Milk Purchase Behaviour," International Review of Management and Marketing, Econjournals, vol. 5(1), pages 9-25.
• Melissa Li Sa Liow & Yeow Kim Chai, 2015. "Branding Orientation in the Accommodation Industry," International Review of Management and Marketing, Econjournals, vol. 5(2), pages 61-72.
• Syedah Shan E. Ahmad, 2015. "Comprehending the Marketing Strategies of Microfinance Institutions: Case of Selected Institutions within Multan District of Pakistan," International Review of Management and Marketing, Econjournals, vol. 5(3), pages 114-121.
• Munawwer Husain, 2015. "The Role of Brand Loyalty: The Case Study of Telekom Malaysia," International Review of Management and Marketing, Econjournals, vol. 5(3), pages 173-179.
• Banu Külter Demirgüneþ, 2015. "Relative Importance of Perceived Value, Satisfaction and Perceived Risk on Willingness to Pay More," International Review of Management and Marketing, Econjournals, vol. 5(4), pages 211-220.
• Hervas-Drane, Andres, 2015. "Recommended for you: The effect of word of mouth on sales concentration," International Journal of Research in Marketing, Elsevier, vol. 32(2), pages 207-218.
• Li, Jia & Moul, Charles C., 2015. "Who should handle retail? Vertical contracts, customer service, and social welfare in a Chinese mobile phone market," International Journal of Industrial Organization, Elsevier, vol. 39(C), pages 29-43.
• Caulkins, Jonathan P. & Feichtinger, Gustav & Grass, Dieter & Hartl, Richard F. & Kort, Peter M. & Seidl, Andrea, 2015. "Capital stock management during a recession that freezes credit markets," Journal of Economic Behavior & Organization, Elsevier, vol. 116(C), pages 1-14.
• Grebitus, Carola & Steiner, Bodo & Veeman, Michele, 2015. "The roles of human values and generalized trust on stated preferences when food is labeled with environmental footprints: Insights from Germany," Food Policy, Elsevier, vol. 52(C), pages 84-91.
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• Mittal, Banwari, 2015. "Self-concept clarity: Exploring its role in consumer behavior," Journal of Economic Psychology, Elsevier, vol. 46(C), pages 98-110.
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• Kim, Chankon & Yang, Zhiyong & Lee, Hanjoon, 2015. "Parental style, parental practices, and socialization outcomes: An investigation of their linkages in the consumer socialization context," Journal of Economic Psychology, Elsevier, vol. 49(C), pages 15-33.
• Heidenreich, Sven & Kraemer, Tobias, 2015. "Passive innovation resistance: The curse of innovation? Investigating consequences for innovative consumer behavior," Journal of Economic Psychology, Elsevier, vol. 51(C), pages 134-151.
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• Hülya Bakirtas & Ibrahim Bakirtas & Mümin Atalay Celik, 2015. "Faydaci ve Hazci Alisveris Degeri ve Tüketici Tatmininin Tüketicinin Davranissal Niyetleri Üzerindeki Etkileri," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 15(1), pages 91-98.
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• Mira Rakic, Beba Rakic, 2015. "Viral Marketing," Ekonomika, Journal for Economic Theory and Practice and Social Issues 2014-04, „Ekonomika“ Society of Economists, Niš (Serbia).
• Samuel PD Anantadjaya, Irma M. Nawangwulan, Ignatia Andari Pramesty, Grace Aditya Gunawan, 2015. "Measuring Customers’ Intimacy: Evidence From Indonesian Service-Based Companies,"