Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

2026

• Kristína Horváthová & Marián Čvirik, 2026, "The Post-Covid Adaptation and Transformation Model of Retail Food Units Based on Customer Behaviour: What Constitutes the New Normal for Marketing Management?," Central European Business Review, Prague University of Economics and Business, volume 2026, issue 1, pages 135-149, DOI: 10.18267/j.cebr.409.
• Markus Lill & Nastasia Gallitz & Lucas Stich & Martin Spann, 2026, "How Platform Endorsement Shapes Consumer Search and Choice in Online Retail," Rationality and Competition Discussion Paper Series, CRC TRR 190 Rationality and Competition, number 569, Apr.
• TANASE, George Cosmin, 2026, "Enhancing Customer Experience through AI-Enabled Content Personalization in E-Commerce Marketing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 17, issue 1, pages 31-40, February.
• NEGRICEA, Costel & PURCAREA, Ioan Matei, 2026, "Phygital Marketing and Agentic AI Shopping: Detecting Essential Insights (Part I)," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 17, issue 1, pages 40-53, February.
• Şafak Altay, 2026, "What Factors Influence the Adoption of Electric Vehicles? A Study in Türkiye Using the Extended Car Technology Acceptance Model (CTAM)," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 17, issue 1, pages 55-79, January, DOI: 10.20409/berj.2026.487.
• Uğur Dagtekin & Ahmet Kâmil Kabakuş, 2026, "ChatGPT Etkileşimleri: Çevrimiçi Satın Alma Niyeti Üzerine Bütünleşik TAM – CRT Yaklaşımı
  [ChatGPT Interactions: An Integrated TAM–CRT Approach to Online Purchase Intent]," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 17, issue 1, pages 81-99, January, DOI: 10.20409/berj.2025.483.
• Nur Özer Canarslan, 2026, "Online Narratives of Shopping Addiction: A Thematic and Emotional Analysis of YouTube Comments," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 17, issue 1, pages 101-117, January, DOI: 10.20409/berj.2026.488.
• Özgür Koyun & Gökçe Yüksek, 2026, "Wheels of Escape: Seeking Nature, Well-Being and Gratitude on the Road," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 14, issue 1, pages 21-36, March, DOI: 10.34623/93xw-1c03.
• Amit Gusain & Sunil K. Verma, 2026, "Linking Visitors’ Push Motivation to Emotional Involvement and their Satisfaction towards Sustainable Farm Tourism," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 14, issue 1, pages 37-54, March, DOI: 10.34623/6paq-ym14.
• Laurent Tournois, 2026, "The Practice of Closed-loop Economics and Paradoxes of Value Creation on Used Platforms: Using the Example of Vinted," Economic Consultant, Scientific and Educational Initiative LLC, issue 1, pages 82-101, March, DOI: 10.46224/ecoc.2026.1.5.
• Hsiang-Hsi LIU & Shih-Harn HUANG, 2026, "The Influence of Brand Image on Customer Purchase Intention from the Perspective of Perceived Value: Evidence from the Fast Fashion Apparel Products," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 1, issue 1, pages 151-171, February.
• Andrei DUMITRESCU1, 2026, "Study on Relationship between Purchase Intention, Product Aesthetics, Chromatic Harmony, and Centrality of Visual Product Aesthetics," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 1, issue 1, pages 77-87, February.
• Zongwei Li & Jixiang Liu & Jianing Chen & Yanhui Zhang, 2026, "Why consumers hesitate to pay online: Evidence from online transactions," Australian Journal of Management, Australian School of Business, volume 51, issue 1, pages 147-173, February, DOI: 10.1177/03128962241312715.
• Karan Patel & Francicso-Javier Arroyo-Cañada & Jaime Gil-Lafuente, 2026, "Decision-making in Choosing an Effective Celebrity Endorsement Strategy Using Fuzzy Forgotten Effects: A Cross-cultural Study," Foreign Trade Review, , volume 61, issue 2, pages 139-166, May, DOI: 10.1177/00157325231214046.
• Daria Maciejewska & Dawid Olewnicki & Ksenia Juszczak-Szelągowska & Dagmara Stangierska-Mazurkiewicz, 2026, "Prospective Industries: An Assessment of the Performance and Competitiveness of Vineyards in Central Poland," Gospodarka Narodowa. The Polish Journal of Economics, Warsaw School of Economics, issue 1, pages 75-90.
• Pavel Pelech & Jaroslava Dědková, 2026, "Marketing setting up peer-to-peer electronic platforms to overcome generational barriers to participation in the sharing economy," Electronic Commerce Research, Springer, volume 26, issue 1, pages 605-643, February, DOI: 10.1007/s10660-024-09898-3.
• Moliner-Tena & Miguel Angel & Tortosa-Edo Vicente, 2026, "Online customer experience and online customer engagement with e-commerce: Comparing online and omnichannel consumer journeys," Electronic Markets, Springer;IIM University of St. Gallen, volume 36, issue 1, pages 1-18, December, DOI: 10.1007/s12525-026-00881-4.
• Daniel Beverungen & Jens Poeppelbuss & Simon Hemmrich & Taskeen Iqbal, 2026, "Service through communication—Conceptualizing service systems with Luhmann’s systems theory," Electronic Markets, Springer;IIM University of St. Gallen, volume 36, issue 1, pages 1-23, December, DOI: 10.1007/s12525-026-00889-w.
• Justyna Franc-Dąbrowska & Igor Vaverka & Magdalena Daria Vaverková, 2026, "Shrinkflation across borders: examining Japan’s response and global implications amid rising inflation," International Review of Economics, Springer;Happiness Economics and Interpersonal Relations (HEIRS), volume 73, issue 1, pages 1-22, June, DOI: 10.1007/s12232-025-00514-w.
• Shota Yasui & Tatsushi Oka & Undral Byambadalai & Yuki Oishi, 2026, "Distributional treatment effects of content promotion: evidence from an ABEMA field experiment," The Japanese Economic Review, Springer, volume 77, issue 2, pages 391-406, April, DOI: 10.1007/s42973-026-00234-y.
• Zhangwei Zheng & Hafizuddin-Syah B.A.M & Hafizah Omar Zaki & Qin Lingda Tan, 2026, "Mapping the Insurance Purchasing Research: A Bibliometric Analysis," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), volume 17, issue 1, pages 1048-1070, February, DOI: 10.1007/s13132-025-02679-9.
• Abu Bashar & Tamer Alkadash & Brighton Nyagadza & Asphat Muposhi, 2026, "Sustainable digital marketing (SDM): review, taxonomy, conceptualisation and future research avenues mapping," Quality & Quantity: International Journal of Methodology, Springer, volume 60, issue 2, pages 4045-4070, April, DOI: 10.1007/s11135-025-02438-7.
• Cristina Sales Baptista & Danilo Nunes, 2026, "Digital ecosystems and their influence on business relationships," Review of Managerial Science, Springer, volume 20, issue 1, pages 29-51, January, DOI: 10.1007/s11846-025-00865-2.
• Luca Matteo Zagni & Gabriele Baima & Binh Do & Lam Duc Xuan Nguyen, 2026, "Convergence and divergence in digital game-based advertising: a systematic review of advergames and in-game advertising," Review of Managerial Science, Springer, volume 20, issue 2, pages 511-534, February, DOI: 10.1007/s11846-025-00876-z.
• Aman Sharma & Bhuvanesh Kumar Sharma & Soumya Soni & Soumita Kundu, 2026, "Multisensory engagement: The impact of digital marketing stimuli on in-store shopping experience and repurchase intentions," SN Business & Economics, Springer, volume 6, issue 2, pages 1-31, February, DOI: 10.1007/s43546-025-01040-1.
• Lolita V. Velita, 2026, "The green value chain in the furniture industry: a case study of the best practices of Kenneth Cobonpue Company in the Philippines," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 13, issue 3, pages 331-344, March, DOI: 10.9770/n8635484667.
• Margarita Išoraitė & Vitalija Karaciejūtė, 2026, "Measuring and evaluating user experience for marketing purposes," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 13, issue 3, pages 85-96, March, DOI: 10.9770/k2636292935.
• M.F. Cevher & E. Onen, 2026, "Adoption of artificial intelligence-supported digital banking applications and their impact on customer loyalty," Upravlenets, Ural State University of Economics, volume 17, issue 1, pages 98-113, March, DOI: 10.29141/2218-5003-2026-17-1-7.
• Dr. Geeta Kesavara & Ravi Chandra B.S., 2026, "Transition in Loyalty: Exploring Changes in Consumer Behaviour in the Ethnic Apparel Industry," Rivista Internazionale di Scienze Sociali, Vita e Pensiero, Pubblicazioni dell'Universita' Cattolica del Sacro Cuore, volume 134, issue 1, pages 77-97.
• Kurhasku-Hoti Edisona & Rrustemi Visar & Zhechev Vladimir & Hoti Arber, 2026, "Empirical Analysis of Digital Marketing Implementation in Service Sector: Perceptions, Social Media Impact Western Balkans," Central European Economic Journal, Sciendo, volume 13, issue 60, pages 24-36, DOI: 10.2478/ceej-2026-0002.
• Prakosa Adhi & Zuliatun Syafa & Herdiany Hapsari Dyah & Basri Anindita Imam, 2026, "Do eco-labels matter? Extending the theory of planned behavior with knowledge and brand origin image to explain the oat milk purchase intention among Gen Y and Gen Z consumers in Indonesia," Journal of Economics and Management, Sciendo, volume 48, issue 1, pages 35-63, DOI: 10.22367/jem.2026.48.03.
• Budner Waldemar W., 2026, "Shopping Malls in Poland – Is Their Time Coming to an End?," Real Estate Management and Valuation, Sciendo, volume 34, issue 1, pages 115-123, DOI: 10.2478/remav-2026-0009.
• Schewe, Marc & Bahník, Štěpán, 2026, "The Effects of Privacy Policy Presentation and Length on Trust in Recommender Systems: An Online Experiment," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 335109.
• Appiah Amo, Francis & Mdhlalose, Dickson & Agyeibea Amo, Wendy, 2026, "The role of visual communication in the impact of transformational leadership on organizational development in a few chosen Ghanaian organisations," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 337867, DOI: 10.2139/ssrn.6262278.
• Schümann, Jakob & Weege, Maria, 2026, "Zwischen Realität und Fantasiewelt: Die psychologischen Wirkungen immersiver Freizeitparkgestaltung auf Konsumentscheidungen," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 1 (Februar 2026), DOI: 10.56250/4101.
• Zweigle, Tanja & Hanig, Janis, 2026, "Stadionatmosphäre als Erfolgsfaktor für Fanloyalität im deutschen Profifußball: Eine empirische Analyse mit Implikationen für Marketingverantwortliche," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 2 (April 2026), DOI: 10.56250/4119.
• Robert C. Feenstra & Luca Macedoni & Mingzhi (Jimmy) Xu, 2026, "Large Firms, Consumer Heterogeneity, and the Profit Share," American Economic Journal: Macroeconomics, American Economic Association, volume 18, issue 2, pages 260-291, April, DOI: 10.1257/mac.20220017.
• Abdullah Balli, 2026, "Neuro-AI Convergence in Packaging Design: A Multimodal Biometric and Explainable AI Approach," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 28, issue 71, pages 256-256, February.
• Mirela Catalina Turkes & Ioana Cecilia Popescu & Aurelia-Felicia Stancioiu & Victor-George Constantinescu & Daniel-Nicolae Maita, 2026, "Impact of Human Capital on Adoption of Emerging Technologies in Logistics Processes," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 28, issue 71, pages 1-30, February.
• Ana-Ruxandra-Cornelia NEACȘU & Mihai-Cristian ORZAN & Constantin-Daniel PESTREA, 2026, "Growth, Profitability and Market Dynamics in Romania’s Medical Equipment Industry: A Financial Performance Review," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 21-31, March.
• Florinela LetiÈ›ia MURÄ‚RESCU, 2026, "Enhancing Brand Strategy Efficiency for Economic Publications Through Competitor Analysis," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 32-46, March.
• Iulia POSTOLACHI & Irina-ConstanÈ›a THEODORU, 2026, "Embracing Hybrid Intelligence: An Exploratory Study on AI Adoption in Content Creation Among Romanian Marketing Professionals," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 7-20, March.
• Quang Linh HUYNH & Van Kha NGUYEN, 2026, "Role of digital marketing in competitive advantage," Access Journal, Access Press Publishing House, volume 7, issue 1, pages 61-78, November, DOI: 10.46656/access.2026.7.1(4).
• Mbarek RAHMOUNE & Mohammed Ahmed ALSAGGAF, 2026, "Digital marketing for sustainable supply chains: integrating green strategies into the digital economy," Access Journal, Access Press Publishing House, volume 7, issue 1, pages 8-20, November, DOI: 10.46656/access.2026.7.1(1).
• Liudmyla DOROKHOVA & Silvia BELOEVA & Nataliya VENELINOVA & Dzhavid MIRZOIEV, 2026, "Comparative scoring of local travel agencies and tour operators' websites: the cases of Estonia and Bulgaria," Access Journal, Access Press Publishing House, volume 7, issue 2, pages 376-395, March, DOI: 10.46656/access.2026.7.2(7).
• Katerina Matusinska & Michal Stoklasa, 2026, "Adapting the FCB model: Strategic insights for effective marketing communication in Czechia," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 29, issue 1, pages 167-182, March, DOI: 10.15240/tul/001/2026-1-011.
• Liana Stanca & Veronica Campian & Vasile Dinu & Dan-Cristian Dabija, 2026, "Crises precautions: Analysing changes in consumer behaviour – A Romanian food retailer’s perspective," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 29, issue 1, pages 225-239, March, DOI: 10.15240/tul/001/2026-1-014.
• Koji Takahashi & Joon Suk Park, 2026, "Generative AI for surveys on payment apps: AI views on privacy and technology," BIS Working Papers, Bank for International Settlements, number 1333, Mar.
• Nguyen Thanh Nhan, 2026, "The impact of consumption values on the intention to purchase organic food: The moderating role of trust," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 16, issue 2, pages 119-134, DOI: 10.46223/HCMCOUJS.econ.en.16.2.3914.
• Duong Bao Trung & Le Dinh Minh Tri & Nguyen Vuong Hoai Thao, 2026, "Exploring the impact of destination image and hotel brand attachment on revisit intention: Ho Chi Minh City case study," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 16, issue 2, pages 16-36, DOI: 10.46223/HCMCOUJS.econ.en.16.2.3939.
• Hoang Van Hao & Pham Thu Thao & Vu Thi Quynh Chi & Le Van Phuc, 2026, "How does electronic word of mouth influence Gen Z tourists’ booking intention in the hospitality industry? The case of mountainous areas," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 16, issue 2, pages 84-101, DOI: 10.46223/HCMCOUJS.econ.en.16.2.3971.
• Nguyễn Quốc Hùng & Lê Thành Trung & Nguyễn Thị Xuân Đào & Nguyễn Quang Trường, 2026, "Hệ thống dự báo khách hàng rời bỏ dịch vụ ngân hàng trên nền tảng học máy," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 21, issue 1, pages 73-89, DOI: 10.46223/HCMCOUJS.econ.vi.21.1.3474.
• Hồ Thị Thảo Nguyên & Dương Bình Khang & Lâm Chí Hào & Ngô Trương Quốc Bảo & Nguyễn Duy Hưng & Bùi Thanh Tân, 2026, "Tác động của Chatbot đến sự hài lòng của khách hàng trẻ tuổi trong hệ thống đa kênh: Vai trò trung gian của vi phạm kỳ vọng và trải nghiệm cảm xúc," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 21, issue 2, pages 103-120, DOI: 10.46223/HCMCOUJS.econ.vi.21.2.4809.
• Nguyễn Thiên Ân & Nguyễn Hoàng Thiên Kim & Vũ Yến Ninh & Lục Thanh Cường & Nguyễn Gia Phúc & Phạm Minh, 2026, "Nỗi sợ bị bỏ lỡ và hiệu ứng đám đông đang định hình hành vi mua sắm bốc đồng như thế nào?," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 21, issue 2, pages 58-74, DOI: 10.46223/HCMCOUJS.econ.vi.21.2.4334.
• Heiko Karle & Marcel Preuss & Markus Reisinger, 2026, "Selling on Recommender Platforms: Demand Boost Versus Customer Migration," CESifo Working Paper Series, CESifo, number 12465.
• Arun Kumar D & V. Varsha, 2026, "Artificial Intelligence in Personalisation and Its Impact on Consumer Trust," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 1, DOI: 10.59413/ajocs/v7.i1.4.
• Nsanganyi, Christine & Mwange, Austin, 2026, "The Effect of Digital Transformation on Quality of Premier Banking: A Case of ZANACO," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 2, DOI: 10.59413/ajocs/v7.i2.12.
• Ojiaku, Obinna, 2026, "Signaling Brand Reputation: The Role of Consumer Reviews, Corporate Response, and Trusts in Undifferentiated Service Setting," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 2, DOI: 10.59413/ajocs/v7.i2.17.
• Makungu, Ruth & Sikombe, Shem, 2026, "Investigating the Influence of Queuing Theory Parameters on Customer Satisfaction at ZANACO: The Mediating Role of Customer Waiting Time," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 2, DOI: 10.59413/ajocs/v7.i2.20.
• Phiri, Memory, 2026, "The Influence of Corporate Social Responsibility on Brand Image: Evidence from the Competition and Consumer Protection Commission (CCPC), Zambia," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 2, DOI: 10.59413/ajocs/v7.i2.21.
• Mulyunga, Chilawo & Chawala, Moffa, 2026, "Examining the Influence of Content Marketing on The Purchase Intentions of Domestic Tourism Among Graduate Business Students at The University of Zambia," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 2, DOI: 10.59413/ajocs/v7.i2.23.
• Zulu, Tsitsi & Hamusokwe, Basil, 2026, "Examining The Relationship Between Facebook Advertising and Consumer Buying Behavior Among Airtel Customers: A Case of Lusaka Central Business District," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 2, DOI: 10.59413/ajocs/v7.i2.26.
• Mulungu, Oscar & Mwange, Austin, 2026, "Integrating AI to Improve Customer Experience and Marketing in Zambia’s Insurance Sector: A Case Study of Selected Insurance Firms," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 2, DOI: 10.59413/ajocs/v7.i2.46.
• Wazili, Linda & Mukosa, Francis, 2026, "An Investigation into the Effectiveness of Social Media Analytical Tools for Enhancing Customer Satisfaction: A Case Study of Indo Zambia Bank," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 2, DOI: 10.59413/ajocs/v7.i2.50.
• Nancy Sichone & Attridge Mwelwa, 2026, "Minimization of Customer Churn in the Mobile Telecommunication Industry in Zambia: A Case of MTN Zambia," East African Finance Journal, East African Finance Journal, volume 5, issue 1, DOI: 10.59413/eafj/v5.i1.1.
• Ebbes, Peter & Ascarza, Eva & Netzer, Oded, 2026, "Learning from Many Experiments: A Hierarchical Bayesian Framework for Decomposing Marketing Treatment Heterogeneity," HEC Research Papers Series, HEC Paris, number 1610, Feb, DOI: 10.2139/ssrn.6213079.
• Delpeuch, Samuel & Turino, Francesco, 2026, "Taxing ads? A Bayesian-DSGE perspective," Economic Modelling, Elsevier, volume 154, issue C, DOI: 10.1016/j.econmod.2025.107357.
• Janssen, Aljoscha, 2026, "Brand switching or behavior change: The 2023 Bud Light boycott’s impact on alcohol purchases," Economics Letters, Elsevier, volume 260, issue C, DOI: 10.1016/j.econlet.2026.112822.
• Zhang, Yaoyushan & Shan, Jinbao & Li, Guanyu, 2026, "Digital marketing on the sustainable performance of retail enterprises: An analysis from the perspective of intelligent investment," Finance Research Letters, Elsevier, volume 87, issue C, DOI: 10.1016/j.frl.2025.109060.
• Leonelli, Sinja & Muhn, Maximilian & Rauter, Thomas & Sran, Gurpal S., 2026, "How do consumers use ESG disclosure? Evidence from a randomized field experiment with everyday product purchases," Journal of Accounting and Economics, Elsevier, volume 81, issue 1, DOI: 10.1016/j.jacceco.2025.101811.
• Beknazar-Yuzbashev, George & Ichiba, Sota & Stalinski, Mateusz, 2026, "To the depths of the sunk cost: Experiments revisiting the elusive effect," Journal of Economic Behavior & Organization, Elsevier, volume 241, issue C, DOI: 10.1016/j.jebo.2025.107352.
• Long, Dede & Gómez-Miñambres, Joaquín & Liu, Hongxing, 2026, "For whom do labels work? Heterogeneous effects of popularity and environmental information in coffee choice," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, volume 121, issue C, DOI: 10.1016/j.socec.2026.102523.
• Hamzah Mohammed Kadhim & Anne-Marie Sassenberg & Karen Trimmer, 2026, "Investigating Seven Marketing-Mix for Credit Cards at Four Iraqi Private Banks in Baghdad Using TOPSIS Method – A Case Study," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 1, pages 159-185.
• Huber Gasinski & Barbara Szymoniuk & Magdalena Maciaszczyk & Maria Kocot & Janusz Sobon & Dominik Baldowski & Krzysztof Kandefer, 2026, "The Impact of Dark AI Patterns on Consumer Purchase Decisions and Impulsive Buying," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 490-499.
• Karolina Bialas, 2026, "From Avatar to Checkout: How Metaverse Experiences Shape Real-World Purchasing Intentions," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 500-508.
• Simran Babu & Honorata Howaniec & Mirna Leko-Simic & Sandhyarani Sahoo, 2026, "Environmental Awareness, Green Consumption, and Entrepreneurial Sustainability in Rural Development: A Bibliometric Analysis," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 03-36.
• Marcelo Santos & Tiago Neves Sequeira, 2025, "Does the business cycle respond to food prices," CeBER Working Papers, Centre for Business and Economics Research (CeBER), University of Coimbra, number 2025-02, Apr.
• Martin Cameron & Wim Naudé, 2026, "Identifying Export Opportunities from Large International Trade Datasets: A Methodological Note," CeBER Working Papers, Centre for Business and Economics Research (CeBER), University of Coimbra, number 2026-02, Jan.
• Ai Chin Thoo, 2026, "The Role of Credible Social Media Influencers in Brand Attitude, eWOM, and Purchase Intention," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr360, Mar, DOI: https://doi.org/10.35609/jmmr.2026..
• Wan Annisa Sofia Wan Kamaruddin, 2026, "Can we serve both God and Money? The role of indirect appeal and its limitation: A Review from Islamic Perspectives," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr362, Jun, DOI: https://doi.org/10.35609/jmmr.2026..
• Wu Yanzhou, 2026, "Literature Review on the Moderating Effect of Celebrity Endorser toward Browsing and Impulse Buying Behavior in Live-Streaming Market," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr364, Jun, DOI: https://doi.org/10.35609/jmmr.2026..
• Clément-François Wakwinga Wabenga & Préféré Burhonyi Burhashengwa & Paul Senzira Nahayo, 2026, "Institutional responsiveness and the quality of customer complaints management in banking service usage during security crises in Goma (D.R. Congo): Clients in distress, Banks under stress
  [Réactivité institutionnelle et qualité de réponses aux ré," Post-Print, HAL, number hal-05460886, Jan, DOI: 10.5281/zenodo.18260345.
• Rajae Hassar & Mustapha Machrafi, 2026, "La contribution de la digitalisation à l'amélioration de l'expérience client," Post-Print, HAL, number hal-05482072, Jan.
• NEGRICEA, Costel & PURCAREA, Ioan Matei, 2026, "At the Confluence Between Digital Marketing, Phygital CX and AI Agents (Part I)," Holistic Marketing Management Journal, Holistic Marketing Management, volume 16, issue 1, pages 09-22, February.
• PETRACHE, Bogdan & EDU, Tudor, 2026, "Marketing positioning for medical optics – Dayane GT Impex S.R.L.: Part VI, Conclusions and proposals," Holistic Marketing Management Journal, Holistic Marketing Management, volume 16, issue 1, pages 23-26, February.
• Mohamad Isa Abd Jalil & Siti Hajar Samsu & Debrina Puspita Andriani & Shariff Umar Shariff Abd. Kadir & Habib Ahmed, 2026, "Consumer Insights on Halal Certification: Awareness, Perception, and Visibility as Key Determinants of Purchase Behaviour," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, volume 12, issue 1, pages 195-228, March, DOI: https://doi.org/10.21098//jimf.v12i.
• Ana-Maria Severin & Anamaria-Catalina Radu & Ivona Rapan, 2026, "Urban ecological and digital transitions - concepts, challenges and policy perspectives," Romanian Journal of Economics, Institute of National Economy, volume 62, issue 1(71), pages 157-165, June.
• Cameron, Martin & Naudé, Wim, 2026, "Planning and Assessing Export Promotion Activities Using Large International Trade Datasets: The Evolution of the Decision Support Model, 1995-2025," IZA Discussion Papers, IZA Network @ LISER, number 18469, Mar.
• Simone Robbiano & Gianluca Cerruti, 2026, "Assessing the Impact of Price-Matching Guarantees and Price Fluctuations on Consumer Feedback: Insights from the Online Consumer Electronics Market," Journal of Consumer Policy, Springer, volume 49, issue 1, pages 1-29, March, DOI: 10.1007/s10603-026-09613-9.
• Jean-Pierre Dubé & Ariel Xu, 2026, "Large Language Models and Creative Content Design: a case study of email marketing at Wine Access," Quantitative Marketing and Economics (QME), Springer, volume 24, issue 1, pages 1-28, December, DOI: 10.1007/s11129-025-09303-9.
• Ivy Chu Dang & Raluca M. Ursu & Pradeep K. Chintagunta, 2026, "Going back to move forward? How search revisits on a website we built inform us about search outcomes," Quantitative Marketing and Economics (QME), Springer, volume 24, issue 1, pages 1-39, December, DOI: 10.1007/s11129-025-09304-8.
• Ali Umut Guler & Vishal Singh, 2026, "Polarized consumption," Quantitative Marketing and Economics (QME), Springer, volume 24, issue 1, pages 1-32, December, DOI: 10.1007/s11129-026-09308-y.
• Sebastian Schlauderer & Sven Overhage & Maximilian Raab, 2026, "I've got a feeling—how multi-modal emotional expressions affect investment decisions in reward-based crowdfunding," Small Business Economics, Springer, volume 66, issue 3, pages 1495-1523, March, DOI: 10.1007/s11187-025-01154-8.
• Gulo, Maria Monika Anjelina Manek & Lake, Yeremias, 2026, "The Mediating Role of Brand Image in the Relationship Between Promotion, Price Perception, and Purchase Intention: Evidence from Emerging Market Bottled Water Consumers," Goliterati Management Review (GMR), PT Literati Global Network, volume 1, issue 1, pages 1-38, February, DOI: 10.66452/702407.
• Laura, Yosefa, 2026, "The Dynamics of Trust in Digital Era Cosmetics: Halal Labeling, Information Quality, and Endorser Credibility on Purchase Intention," Goliterati Management Review (GMR), PT Literati Global Network, volume 1, issue 1, pages 56-84, February, DOI: 10.66452/702783.
• Aba, Lidwina A. & Mitang, Berno B., 2026, "The Influence of Social Media Influencers and E-WOM on Purchase Intention: The Mediating Role of Brand Trust," Goliterati Management Review (GMR), PT Literati Global Network, volume 1, issue 1, pages 117-143, February, DOI: 10.66452/702785.
• Jing Cai, 2026, "Contract Design and Insurance Demand," NBER Working Papers, National Bureau of Economic Research, Inc, number 34797, Feb.
• Yixuan Liu & Hua Zhang & Eric Zou, 2026, "Pay Now, Buy Never: The Economics of Consumer Prepayment Schemes," NBER Working Papers, National Bureau of Economic Research, Inc, number 34918, Mar.
• Brett R. Gordon & Robert Moakler & Florian Zettelmeyer, 2026, "Predicted Incrementality by Experimentation (PIE) for Ad Measurement," NBER Working Papers, National Bureau of Economic Research, Inc, number 35044, Apr.
• Georgina Gonzales-Baspineiro & à lvaro Garrido-Morgado, 2026, "Optimización de promociones en aplicaciones móviles para impulsar ventas a corto plazo y fidelización a largo plazo," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2601, Feb, revised Jan 2026.
• Carlos Alberto Espinosa Fernandez & Iñigo Tejera Martin & Ainhoa Rodriguez Oromendia & Phil Klaus & Van-Ha Luong, 2026, "Customer experience and emotional drivers of satisfaction and loyalty in U.S. banking: An application of the EXQ model," Journal of Financial Services Marketing, Palgrave Macmillan, volume 31, issue 1, pages 1-12, March, DOI: 10.1057/s41264-026-00348-9.
• Mehanaj Shah Mim & Md. Asaduzzaman Babu & Md. Jamal Uddin & Md. Abdur Rouf, 2026, "Price hike of grocery items in Bangladesh: examining the influential factors and how it affects purchase intention," Journal of Revenue and Pricing Management, Palgrave Macmillan, volume 25, issue 2, pages 159-174, April, DOI: 10.1057/s41272-025-00542-9.

2025

• Kim, Jungkeun & Cho, Areum & Lee, Daniel Chaein & Park, Jooyoung & Kim, Aekyoung & Jhang, Jihoon & Kim, Changju, 2025, "Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: the role of perceived authenticity," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 126230, Jan.
• Manuel Cuadrado García & María Luisa Palma Martos & Juan de Dios Montoro Pons, 2025, "Participación y diversidad funcional en el contexto de los centros culturales," EKONOMIAZ. Revista vasca de Economía, Gobierno Vasco / Eusko Jaurlaritza / Basque Government, volume 107, issue 01, pages 230-251.
• Krisztina Taralik & Zsolt Molnár & Tamás Kozák, 2025, "Should I buy domestic food? What influences Hungarian customers in this matter?," Social Responsibility Journal, Emerald Group Publishing Limited, volume 21, issue 6, pages 1319-1334, April, DOI: 10.1108/SRJ-01-2025-0018.
• K. Vijayakumar & P. G. Rajesh, 2025, "Cross-Selling's Constraints and Solutions in the Banking Industry," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 108-117.
• Retno Santi Sumardi & Anuar Shah Bali Mahomed & Yuhanis Abdul Aziz, 2025, "Innovative Strategy for Muslim-Friendly Hotels (MFH): Responding to Challenges By Prioritizing Islamic Attributes," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 60-91.
• Naveen Kumar R & Janani M & A John William, 2025, "Analysing How E-Commerce Entrepreneurs Employ Remarketing Strategies to Impact Consumer Brand Affinity, Cart Abandonment, and Purchase Behaviour," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, volume 15, issue 2, pages 86-103.
• Hayley Bonnici & Ayrton Zarb, 2025, "Determinants of Life Insurance Buying Behaviour in Malta," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, volume 15, issue 4, pages 41-60.
• Anna Mazurkiewicz-Pizlo, 2025, "Virtual Influencers (VIs) As Marketing Communication Tools," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 472-492.
• Ewa Szkudlarek & Maciej Debski & Aleksandra Gradowska, 2025, "Pro-Environmental Initiatives in the Hospitality Sector as a Driver of Brand Loyalty Among Generation Z," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 610-621.
• Monika Piatkowska & Joanna Banbula, 2025, "From Consumption to Creation: Motivations Influencing Handball Fans' Social Media," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 79-99.
• Dariusz Sobotkiewicz & Pawel Waniowski, 2025, "Inflation-Driven Changes in Consumer Behavior on the Polish Market: A Survey Approach," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 1059-1070.
• Gabriela Wojak & Ernest Gorka & Dariusz Baran & Michal Cwiakala & Bartosz Blaszczak & Sebastian Zupok, 2025, "Redesigning User Experience: The Role of Design Thinking in Global Digital Tourism Services," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 1090-1112.
• Karolina Bialas, 2025, "The Paradox of Authenticity: A Strategy for Building Brand Credibility Among Generation Z in the Metaverse," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 1195-1206.
• Mariusz Grebowiec, 2025, "Social Marketing and Its Tools in the Process of Creating Consumer Purchasing Decisions," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 127-149.
• Mateusz Juzwik, 2025, "The Role of Artificial Intelligence in Selected Marketing Areas," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 1274-1284.
• Renata Krajewska & Ewa Ferensztajn-Galardos & Grazyna Olszewska, 2025, "Modern Logistical Solutions in Polish E-Commerce: Economic Drivers and a Case Study Analysis," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 207-220.
• Jolanta Tarapata & Janusz Kostecki, 2025, "Responsible Activities of the Company/Brand and their Impact on Its Positive Image in the Opinion of Generation Z Consumers," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 406-423.
• Sebastian Zupok & Stefan Dyrka & Michala Kapala, 2025, "Sustainable Marketing: Integrating Environmental Values into Customer Communication," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 868-884.
• Dariusz Baran & Ernest Gorka & Gabriela Wojak & Michal Ćwiakala & Sebastian Zupok & Marek Lazewski, 2025, "From Visibility to Value: Social Media Strategies in the Global Market Research Sector," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 1104-1125.
• Piotr Z. Niemcewicz, 2025, "Application of AW and MI Indicators in Research on the Impact of Television Advertising on Audiences," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 1334-1346.
• Joanna Tylkowska-Drozdz & Xin Sun, 2025, "A Strategy for Building an Opera Singer's Personal Brand in the Context of Artistic Career Management," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 1472-1484.
• Anna Mierzejewska & Malgorzata Wiscicka-Fernando, 2025, "Digital Readiness and Business Engagement in Smart City Co-Creation: Insights from Poland’s West Pomeranian Region," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 1501-1517.
• Sebastian Zupok & Michal Kapala, 2025, "Next Generation Marketing Channels: Typology, Strategic Implications, and the 6V Framework," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 576-590.
• Wojciech Kozlowski & Szczepan Figiel, 2025, "Purchase Intentions for Food Products Under Different CRM Campaign Settings: An Empirical Evidence from Poland," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 73-93.
• Ewa Koreleska, 2025, "Customer Service Quality as a Strategic Dimension of Marketing Management in Poland’s Travel Industry," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 904-915.
• Arkadiusz Gryko Elzbieta Gryko, 2025, "Perceptions of Remote Work as a Benefit in Employer Branding: Organizational, Economic, and Legal Perspectives in Poland," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 1329-1347.
• Wlodzimierz Strelcow & Ewa Mauska & Oleksii Horobei, 2025, "Exploring Artificial Intelligence Tools in the Export Strategies of Small and Medium Enterprises," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 1630-1642.
• Mariola Michalowska & Piotr Kulyk & Jaroslaw Flakowski, 2025, "The Impact of Economic and Socio-Demographic Factors on Consumer Typology and their Pro-Environmental Attitudes," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 1808-1822.
• Bozydar Ziolkowski & Katarzyna Chudy-Laskowska & Barbara Szymoniuk, 2025, "Effectiveness of Communication on Environmental Labels and Declarations in Enterprises," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 1934-1945.
• Aron-Axel Wadlewski, 2025, "Reasons for Leaving Multi-Level Marketing on the Polish Market," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 616-626.
• Agnieszka Izabela Baruk, 2025, "Generation Z's Involvement in Social Media in the Context of Its Representatives' Readiness to Shape the Marketing Activities of Enterprises," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 952-977.
• Mohammad Noorizzuddin Nooh, 2025, "The Impact of Service Quality on University Students' Satisfaction towards Islamic Banks," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr346, Mar, DOI: https://doi.org/10.35609/jmmr.2025..
• Eudearly Angela Jansye, 2025, "The Role of Digital Community Marketing in Enhancing Financial Decision-Making among Indonesian Millennials through 'Sobat Sandwich' Community," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr350, Sep, DOI: https://doi.org/10.35609/jmmr.2025..
• Daniel Levy & Haipeng Allan Chen & Sourav Ray & Elliot Charette & Xiao Ling & Weihong Zhao & Mark Bergen & Avichai Snir, 2025, "Asymmetric price adjustment over the business cycle," Post-Print, HAL, number hal-05109808, Jun, DOI: 10.1016/j.econlet.2025.112450.
• Ibrahima Ibrahima & François Ntsama & Anaba Ehongo, 2025, "Analysis of effects of Chinese penetration of the distribution sector in sub-Saharan Africa: changing roles and new competitive challenges for local distribution players
  [Analyse des effets de la pénétration chinoise dans le secteur de la distribu," Post-Print, HAL, number hal-05112185, Mar, DOI: 10.5281/zenodo.15107277.
• Asmae Kadaoui & Mohammed Benseddik, 2025, "Beyond Satisfaction: Exploring Engagement as a Strategic Lever for Organizational Performance in Language Centers in Morocco – A Qualitative Study
  [Au-delà de la satisfaction : explorer l'engagement comme levier stratégique de performance organisa," Post-Print, HAL, number hal-05231533, DOI: 10.5281/zenodo.17009148.
• Anouar Abdessamad & Ranya Maatallah & Islam Azzouzi & Youssef Khatori, 2025, "Effect of Online Experience Sharing on Consumers’ Purchase Choices
  [Effet du partage des retours d'expérience en ligne sur l'intention d'achat des consommateurs]," Post-Print, HAL, number hal-05373187, Nov, DOI: 10.5281/zenodo.17500572.
• Bruno Carballa Smichowski & Yassine Lefouili & Andrea Mantovani & Carlo Reggiani, 2025, "Data Sharing or Analytics Sharing ?," Working Papers, HAL, number hal-04956937, Feb.
• Xiao Ling & Sourav Ray & Daniel Levy, 2025, "Retail Price Ripples," Working Papers, HAL, number hal-05392677, Dec, DOI: 10.13140/RG.2.2.24328.07686.
• Tomomichi Amano & Jorge Tamayo, 2025, "New Product Diffusion Within Retailers: The Effect of Managerial Quality on Rollout," Harvard Business School Working Papers, Harvard Business School, number 25-041, Mar, revised Jul 2025.
• Udgam Mishra & Rimple Manchanda, 2025, "The Mediating Role of Risk Perception and Price Consciousness on the Trust and Purchase Intention of Organic Food," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 76, issue 4, pages 271-287, DOI: 10.32910/ep.76.4.2.
• Kursan Milanković & D. Garbin Praničević, 2025, "Istraživanje zlouporabe online politika i kupovine kroz teoriju psihološke reaktancije," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 76, issue 5, pages 341-355, DOI: 10.32910/ep.76.5.1.
• Saranda Kajtazi & Nail Reshidi & Granit Baca, 2025, "The Impact of Brand Image and Customer Satisfaction on Brand Loyalty in Kosovo’s Telecommunication Sector," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 76, issue 5, pages 404-415, DOI: 10.32910/ep.76.5.5.
• Hermansson, Cecilia & Eriksson, Kent & Segerlind, Carin, 2025, "Exploring nonlinear relationships between individual-level bank customer satisfaction and revenue," Working Paper Series, Royal Institute of Technology, Department of Real Estate and Construction Management & Banking and Finance, number 25/1, Jan, revised 28 Oct 2025.
• CHAU, Nguyen P.B. & UNO, Mai & FUKUKAWA, Kyoko & ZHAO, Yaxin & ROKUSHIMA, Shunta, 2025, "Beyond Positivism : Investigating Paradigm Diversity in Marketing Studies," Hitotsubashi Journal of commerce and management, Hitotsubashi University, volume 59, issue 1, pages 1-18, October.
• TALPEANU, Andra Elena & EDU, Tudor, 2025, "Marketing positioning for medical optics – S.C. Dayane GT Impex S.R.L.: Part III, Description of the Company," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 1, pages 08-18, February.
• PURCAREA, Ioan Matei, 2025, "The AI-Augmented Marketers’ Advancement and the Best Way to Address B2C and B2B Marketers’ Skill Gaps," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 1, pages 19-25, February.
• TALPEANU, Andra Elena & EDU, Tudor, 2025, "Marketing positioning for medical optics – Dayane GT Impex S.R.L.: Part IV, Analytical presentation of the research approach," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 2, pages 08-18, May.
• PURCAREA, Ioan Matei, 2025, "AI Digital Marketing Department and ABM, ABX, and Account-Driven GTM Strategies," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 2, pages 19-25, May.
• TALPEANU, Andra Elena & EDU, Tudor, 2025, "Marketing positioning for medical optics – Dayane GT Impex S.R.L.: Part IV, Analytical presentation of the research approach," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 3, pages 08-15, August.
• PURCAREA, Ioan Matei, 2025, "Getting Marketing in Perspective of Agentic Society," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 3, pages 16-25, August.
• NEGRICEA, Costel & PURCAREA, Ioan Matei, 2025, "Enhancing Consumer Phygital Experience at the Confluence between E-Commerce and E2E Digital Supply Chain Transformation," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 4, pages 08-24, December.
• TUDORACHE, Raluca Maria & BUDACIA, Andreea Elisabeta, 2025, "Brand Communication on Social Media. Particularities in the Quick-Service Restaurants Industry," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 4, pages 25-35, December.
• TALPEANU, Andra Elena & EDU, Tudor, 2025, "Marketing positioning for medical optics – Dayane GT Impex S.R.L.: Part VI, Conclusions and proposals," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 4, pages 36-40, December.
• Serhii Sviatenko, 2025, "The Influence of State Monetary Policy on the Effectiveness of Marketing Forecasting of Enterprise Development," Oblik i finansi, Institute of Accounting and Finance, issue 2, pages 89-94, June, DOI: 10.33146/2307-9878-2025-2(108)-89-9.
• Shaik Khadar BASHA, 2025, "Examining the way in which farmers’ attitude mediates the association between farmers’ knowledge and adoption of agri-inputs to choose drought areas in Prakasam District," Agricultural Economics and Rural Development, Institute of Agricultural Economics, volume 22, issue 2, pages 269-278.
• Mia Sari & Indra Indra & Ririn Riani, 2025, "Exploring Customer Loyalty Drivers In Indonesian Islamic Bank After Cybersecurity Breaches Using Sem Approach," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, volume 11, issue 4, pages 893-920, December, DOI: https://doi.org/10.21098/jimf.v11i4.
• Koji Takahashi & Joon Suk Park, 2025, "Generative AI for Surveys on Payment Apps: AIs' View on Privacy and Technology," IMES Discussion Paper Series, Institute for Monetary and Economic Studies, Bank of Japan, number 25-E-13, Sep.
• VIJAYAKUMAR Anandhu & DAVIDOVA Jelena, 2025, "Factors Influencing Human-Centric Innovation Hubs for Effective Digital Marketing of Eco-Friendly Products," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 01, March.
• KOSTAKIS Ioannis & BRIANA Maria, 2025, "Digital Fitness and Sustainable Consumption: Understanding Consumer Motivations and Barriers," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 02, June.
• Sergey Turlo & Matteo Fina & Johannes Kasinger & Arash Laghaie & Thomas Otter, 2025, "Discrete choice in marketing through the lens of rational inattention," Quantitative Marketing and Economics (QME), Springer, volume 23, issue 1, pages 45-104, March, DOI: 10.1007/s11129-025-09292-9.
• Katherine Meckel & Bradley T. Shapiro, 2025, "Depression and grocery shopping behavior," Quantitative Marketing and Economics (QME), Springer, volume 23, issue 2, pages 291-317, June, DOI: 10.1007/s11129-024-09290-3.
• Nicolas Padilla & Eva Ascarza & Oded Netzer, 2025, "The customer journey as a source of information," Quantitative Marketing and Economics (QME), Springer, volume 23, issue 3, pages 379-418, September, DOI: 10.1007/s11129-024-09287-y.
• Yong Cai & Qiang Liu & Yunlong Wang & Fan Zhang, 2025, "Predicting rare events in markets with relational data," Quantitative Marketing and Economics (QME), Springer, volume 23, issue 4, pages 545-588, December, DOI: 10.1007/s11129-025-09302-w.
• Masahiro Honda, 2025, "A Systematic Review of Shrinkflation in Retail Markets," Keio-IES Discussion Paper Series, Institute for Economics Studies, Keio University, number DP2025-007, Apr.
• Rin Tsujikawa & Ryoya Nakano & Takahiro Hoshino, 2025, "Coupon Redemption, Churn, and Customer Lifetime Value for a Newly-Launched Noncontractual Product: Evidence from a Large-Scale Field Experiment in Supermarkets," Keio-IES Discussion Paper Series, Institute for Economics Studies, Keio University, number DP2025-025, Nov.
• Sipos, Norbert & Lukovszki, Lívia & Rideg, András & Al Najjar, Ayman Sadik, 2025, "A marketinginnováció erőforrás-alapú megközelítése a kkv-k körében
  [A resource-based approach to marketing innovation among micro, small and medium-sized enterprises]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), volume 0, issue 9, pages 1001-1031, DOI: 10.18414/KSZ.2025.0.1001.
• Anastasia Litina & Georgios Mavropoulos & Skerdilajda Zanaj, 2025, "Leading Ladies, Lagging Ratings? Gender Bias in Evaluations of Movies," DEM Discussion Paper Series, Department of Economics at the University of Luxembourg, number 25-12.
• Julian Hoesen, 2025, "Influence of Product Price on Consumer Perceptions of the Authenticity of Sustainability Labels," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 11, issue 1, pages 5-22, DOI: 10.11118/ejobsat.2025.001.
• Jana Brenkusová Pavelková & Jana Turčínková & Jakub Šácha, 2025, "Social Networks and Conspicuous Food Consumption: A Comparative Study Among Generations Z, X, and Y in the Czech Republic," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 11, issue 1, pages 85-98, DOI: 10.11118/ejobsat.2025.004.
• Hana Urbánková & Jana Stávková, 2025, "The Context of Sustainability and Generational Differences in Consumer Behaviour," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 11, issue 2, pages 206-219, DOI: 10.11118/ejobsat.2025.009.
• Grzegorz Wesołowski & Grzegorz Zasuwa, 2025, "Do loyal consumers remain indifferent to alleged bank irresponsibility? Consumer loyalty in the context of moral emotions and boycott intentions," Bank i Kredyt, Narodowy Bank Polski, volume 56, issue 4, pages 413-434.
• Ashvin Gandhi & Brett Hollenbeck & Zhijian Li, 2025, "Misinformation and Mistrust: The Equilibrium Effects of Fake Reviews on Amazon.com," NBER Working Papers, National Bureau of Economic Research, Inc, number 34161, Aug.
• Savica Dimitrieska, 2025, "Guerrilla Marketing For Small Businesses," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 13, issue 2, pages 91-104, DOI: 10.37708/ep.swu.v13i2.5.
• Vladimir Zhechev & Maria-Yoana Gercheva, 2025, "The Viral Effect on Brand Image in Fashion TikTok," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 31-49, March.
• Ognyan Ognyanov, 2025, "Specificity of the Marketing Mix of Economic Higher Educational Institutions in Bulgaria," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 85-95, September.
• Elena Rosberg, 2025, "Cultural Diplomacy in The Era of Global Communications: The Case of Eurovision," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 183-212, December.
• Irena Emilova, 2025, "Practices and Transformations in Luxury Hospitality (An Analysis of Successful Sustainable Practices and Innovation Integration Models)," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 73-93, December.
• Violena Nencheva & Mauricio González, 2025, "The Role of Green Marketing in Promoting Sustainable Consumption: Evidence from Costa Rica," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 5, pages 47-58, December.
• Anghel Tudorel COZMA & Smaranda Adina COSMA & Marius BOTA, 2025, "Determinants Of Customer Loyalty In The Romanian Fuel Retail Market: An Extended Empirical Analysis," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 34, issue 2, pages 165-175, December.
• Dinu Vlad SASU & Adela Laura POPA & Oana-Maria SECARĂ & Simona Aurelia BODOG & Remus Dorel ROȘCA, 2025, "Exploratory Study On The Sincerity Of Young Voters’ Intentions In Political Marketing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 34, issue 2, pages 474-482, December.
• Oana-Maria SECARĂ & Dinu Vlad SASU & Teodora Mihaela TARCZA, 2025, "Empirical Study On The Consumer Preferences And Buying Behavior In The Cosmetics Industry Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 34, issue 2, pages 483-496, December.
• Amelina MESEȘAN & Teodora TARCZA, 2025, "The Adoption Of Mobile Outfit Recommendation Apps: A Preliminary Study On Young Users," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 34, issue 2, pages 497-505, December.
• Sita Dewi Kusumaningrum, 2025, "Heuristics And Emotions In Tourist Destination Selection: A Review And Research Directions," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 10, issue 1, pages 66-82, March, DOI: http://doi.org/10.47535/1991ojbe206.
• Esther Manzano Rivero & à ngel Francisco Villarejo-Ramos, 2025, "e-WOM como instrumento de comunicación online en el sector de la restauración. Un análisis comparado mediante los comentarios de TripAdvisor," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2504, Jun, revised Jun 2025.
• Pedro Cuesta-Valiño & Sergey Kazakov & Patricia Durán-à lamo & Pablo Gutiérrez-Rodríguez, 2025, "El impacto de los agentes de IA en las decisiones de compra, la satisfacción y la felicidad del consumidor," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2505, Jul, revised Jul 2025.
• Wisnu Yuwono & Selviana Dwi Fitriyanti & Ferdinand Nainggolan, 2025, "El impacto de la innovación en marketing digital y la orientación estratégica en el rendimiento de las empresas: Mediación por la capacidad de marketing y moderación por la gestión del riesgo
  [The Impact of Digital Marketing Innovation and Strateg," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 39, pages 1-19, June, DOI: https://doi.org/10.46661/rev.metodo.
• Lilianne Isabel Pavón Cuéllar, 2025, "Fomentando la inclusión financiera global mediante mejoras integradas en la alfabetización financiera y tecnológica. Un análisis de datos de panel
  [Promoting global financial inclusion through integrated financial and technological literacy improv," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 39, pages 1-23, June, DOI: https://doi.org/10.46661/rev.metodo.
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• Daniel Beverungen & Jens Pöppelbuss & Simon Hemmrich & Taskeen Iqbal, 2025, "Service Through Communication: Conceptualizing Service Systems with Luhmann’s Systems Theory," Working Papers Dissertations, Paderborn University, Faculty of Business Administration and Economics, number 150, Jul.
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