JEL Classification | IDEAS/RePEc

Research classified by Journal of Economic Literature (JEL) codes

Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

This topic is covered by the following reading lists:

Most recent items first, undated at the end.

2017 Informationsquellen und Erwartungserfüllung im Rahmen der Krankenhauswahl bei Patienten mit Hüft- und Knie-TP in der Schweiz
by Wiedenhöfer, Dirk & Keppler, Sonja

2017 Zukunftsperspektiven für den Lebensmittel – Discountvertrieb Vierter Teil einer Tetralogie
by Rose, Karl

2017 Paradigmenwechsel der Discount – Vertriebsformen im Lebensmittel – Einzelhandel Dritter Teil einer Tetralogie
by Rose, Karl

2017 Marketing strategies in NGO´s in Slovakia
by Hromková, Michaela & Keketiová, Jana & Eidenmüller, Thorsten

2017 The strength of the anchoring effect on Pay What You Want payments: Evidence from a vignette experiment
by Anna Kukla-Gryz & Katarzyna Zagórska

2017 The Beauty Ideal in Chinese Luxury Cosmetics: Adaptation Strategies of Western Companies
by Tatjana Mihailovic & Tiziano Vescovi & Andrea Pontiggia

2017 Europe goes Chinese? The impact of Chinese globetrotters on European luxury shops
by Tiziano Vescovi & Charlotte Pellizzari

2017 Interpreting the impact of explanatory variables in compositional models
by Morais, Joanna & Thomas-Agnan, Christine & Simioni, Michel

2017 Using compositional and Dirichlet models for market-share regression
by Morais, Joanna & Thomas-Agnan, Christine & Simioni, Michel

2017 Complementarity and Bargaining Power
by Bonnet, Céline & Bouamra-Mechemache, Zohra & Richards, Timothy

2017 Rational and Emotional Messages Amid Online News Exposure of the Brand
by Boonchai Hongcharu

2017 Effect of Convergent Product Perception on Experiential Brand Loyalty: An Interactive Device Viewpoint
by Anirban Chakraborty & Amit Tiwari

2017 End of 9-Endings, Price Recall, and Price Perceptions
by Avichai Snir & Daniel Levy & Haipeng (Allan) Chen

2017 Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price?
by Krämer, Florentin & Schmidt, Klaus M. & Stich, Lucas

2017 A Theory of Crowdfunding
by Strausz, Roland

2017 Pay What You Want as a Pricing Model for Open Access Publishing?
by Spann, Martin & Stich, Lucas & Schmidt, Klaus M.

2017 Event and festival in Cirebon: Review of shariah marketing mix
by Jaelani, Aan

2017 Маркетинговые Преимущества Продвижения Товаров При Помощи Технологии «Гивэвей»
by Koshcheeva, Angelina

2017 Факторы Конкурентоспособности Предприятия В Концепции М.Портера
by Pashchenko, Margarita

2017 End of 9-Endings, Price Recall, and Price Perceptions
by Snir, Avichai & Levy, Daniel & Chen, Haipeng (Allan)

2017 Event dan festival di Cirebon: Review bauran pemasaran syari’ah
by Jaelani, Aan

2017 The Relevance of Age Categories in explaining Internet Banking Adoption Rates and Customers' Attitudes towards the Service
by Silvio John, Camilleri & Gail, Grech

2017 Younger Customers' Outlooks when Selecting and Changing a Financial Services Provider: The Case of Maltese Students
by Camilleri, Silvio John & Ellul, Denise

2017 Multi-product and Multi-region Marketing
by Widodo, Tri

2017 Discount Pricing
by Armstrong, Mark & Chen, Yongmin

2017 Effective marketing of mobile telecom services through brand personality: Empirical evidence from Greece
by Niros, Meletios & Pollalis, Yannis & Niros, Angelica

2017 Organisation transformation in agile approach, a comparative analysis of IT and other sectors
by Wojciech Idzikowski & Igor Perechuda

2017 B2B digital marketing strategy: A framework for assessing digital touchpoints and increasing customer loyalty
by Elina Bakhtieva

2017 The Most Valuable Global Brands and Condition of Economies: a Spatial Approach
by Wioleta Kucharska & Karol Flisikowski

2017 Multiple linear regression analyses of the performance and profitability of the Czech banking sector
by Petra Jilkova & Pavla Kotatkova Stranska

2017 Gender Roles in Marketing Communications in Real Estate Markets
by Beata Zatwarnicka-Madura

2017 Sustainable Consumption: Eco-labelling and its impact on consumer behavior - evidence from a study on Polish consumer
by Lucyna Witek

2017 Corporate Reputation and Corporate Image - Empirical Analysis on the Example of Polish Banking Sector
by Danuta Szwajca

2017 Examining the influence of products’ quality perception in specialty retailing
by Cristina Calvo Porral & Jean-Pierre Lévy-Mangin

2017 Turismo experiencial. Los mercados de abastos de Madrid: nuevos espacios turísticos para el ocio y el turismo de experiencias
by Blanca García Henche

2017 When does it matter how you ask? Cross-subject heterogeneity in framing effects in a charitable donation experiment
by David Fielding & Stephen Knowles & Kirsten Robertson

2017 Omission bias under risks and Japanese companies stagnation in emerging markets: Managers f information gaps between head office and local office
by Noriko Fujita

2017 The Impact of Customer Orientation on Quantity and Quality of User-Generated Content: A Multi-Country Case Study of Mobile Applications
by Bosul Yoo & Sotaro Katsumata & Takeyasu Ichikohji

2017 Marketing Approach in Financial Services Area
by Veronika Braciníková & Kateřina Matušínská

2017 Consumer Ethnocentrism of Moravian-Silesian Region: Comparison of CETSCALE Research 2013/17
by Michal Stoklasa

2017 Channels of Impact: User Reviews when Quality is Dynamic and Managers Respond
by Judith A. Chevalier & Yaniv Dover & Dina Mayzlin

2017 Bayesian Data Combination Approach for Repeated Durations under Unobserved Missing Indicators: Application to Interpurchase-Timing in Marketing
by Ryosuke Igari & Takahiro Hoshino

2017 Nudging Households to Take Up Health Insurance: Evidence from a Randomized Experiment in Burkina Faso
by Bocoum, Fadima & Grimm, Michael & Hartwig, Renate & Zongo, Nathalie

2017 Effects of Brand-Fit Music on Consumer Behavior: A Field Experiment
by Daunfeldt, Sven-Olov & Rudholm, Niklas & Sporre, Hampus

2017 Social ties and the demand for financial services
by Eleonora Patacchini & Edoardo Rainone

2017 Brand strategies in the era of sustainability
by Aleksandar Grubor & Olja Milovanov

2017 Service quality, students' satisfaction and behavioural intentions in STEM and IC higher education institutions
by Dunja Mestrovic

2017 End of 9-Endings, Price Recall, and Price Perceptions
by Snir, Avichai & Levy, Daniel & Chen, Haipeng

2017 Does Customer Loyalty Depend on Corporate Social Responsibility?
by Stanisavljević Milena

2017 In Search of Apprehending Customers’ Value Perception
by Stępień Beata

2017 Understanding Student Motivation: A Key to Retention in Higher Education
by Rizkallah Elias G. & Seitz Victoria

2017 Moldovan Perception of Greece as a Tourism Destination
by Stela Cazacu

2017 The Role of Religiosity on the Relationship Between Materialism and Fashion Clothing Consumption Among Malaysian Generation Y Consumers
by Mahfuzur Rahman & Mohamed Albaity & Billah Maruf

2017 Assessing perceived value: moderating effects of susceptibility to brand prestige and susceptibility to normative influence
by Sheng-Wuu Joe & Yuan-Hui Tsai & Chieh-Peng Lin & Hwa-Chun Ma & Chou-Kang Chiu

2017 Multi-category purchase incidences with marketing cross effects
by Harald Hruschka

2017 New developments in behavioral pricing research
by Nicole Koschate-Fischer & Katharina Wüllner

2017 Traits grow important with increasing age: customer age, brand personality and loyalty
by Magdalena Bekk & Matthias Spörrle & Miriam Landes & Klaus Moser

2017 Analyzing the dependences of multi-category purchases on interactions of marketing variables
by Harald Hruschka

2017 Entrepreneurial Orientation’s effect on marketing strategies and success: implications for US firms entering Cuba
by Graham White & Natalia Vila

2017 A definition for gamification: anchoring gamification in the service marketing literature
by Kai Huotari & Juho Hamari

2017 Social networks usage implications at the level of medical services consumption in Romania
by Daniel Adrian Gardan & Mihai Andronie & Iuliana Petronela Gardan & Cristian Uta

2017 The Organizational Justice of the Administrative Leaders and its Impact on Employees' Career Performance (A practical study on Baghdad for Economic Sciences and of Al-Ma'mun privet university colleges)
by Zaid Yaseen Saud Al-Dulaimi & Rabeea Yaseen Saud Al-Dulaimi & Marwan Sabah Hasan Al-Tekreeti & Fedaa Abd Almajid Sabbar Al-Araji

2017 Türkiye Vatandaşlarının Kırgız ve Kırgızistan İmajına Yönelik Algıları
by Azamat MAKSUDUNOV & Murat AVCI

2017 Consumers' Complaining Behavior In Terms Of Assertiveness And Discontent; A Field Study From Eskisehir, Turkey
by Nurcan Turan & Nuri Calik

2017 Identifying Brașov County’S Touristic Visitors’ Profile Using European Tourism Indicators System
by Gheorghița Dincă & Diana Foris & Timea Demeter

2017 Measuring The Level Of Tourist Satisfaction. Case Study Brasov County
by Gabriel Brătucu & Ioana Bianca Chițu & Mădălina Ștefan

2017 Muslim religiosity, generational cohorts and buying behaviour of Islamic financial products
by Revti-Raman Sharma & Farhana T Newaz & Kim-Shyan Fam

2017 Modeling the habit of self-service technology usage
by Cheng Wang & Jennifer Harris & Paul G Patterson

2017 Improving the effectiveness of market-oriented organisation: Empirical evidence from an emerging economy
by Tania Bucic & Liem Viet Ngo & Ashish Sinha

2017 Impact of voluntary product recalls on utilitarian and hedonic attitudes: Is it the same for all brands?
by Francesca Magno & Fabio Cassia & Marta Ugolini

2017 The Influence of the Marketing Communication on Consumer Behavior
by Gheorghe ORZAN & Raluca-Florentina TITA & Raluca-Giorgiana CHIVU & Stefan-Ilie OANTA & Cristian Ionut COMAN

2017 Strategic Orientation for Improving Financial Performance Case Study in Al-Qadissiya Governorate Banking
by Basim Abbas Kraidy JASSMY & Cristian-Silviu BANACU & Zaki Muhammad Abbas BHAYA

2017 Promotional Activities For The Purpose Of Improving The Offer Of Travel Agencies In Primorje-Gorski Kotar County–Croatia
by Lasinger Siladjev, Jasna

2017 The Model of Customer Experience and Purchase Intention in Online Environment
by Maitlo, Muhammad Zahid & Jugwani, Neelam & Gilal, Rehman Gul

2017 The Consequences of Consumer Engagement in Social Networking Sites
by Lujja, Abubakar & Özata, F. Zeynep

2017 Advergames Aiming Children in Turkey: A Content Analysis of 65 Advergames
by Yetkin Özbük, Raife Meltem & Aydın Ünal, Duygu

2017 Distribution and the New Retail Imperative
by PURCAREA, Theodor

2017 Retail revolution and the always connected consumers
by PURCAREA, Theodor

2017 Customer Benefit as a Determinant of Repeat Purchasing
by TANASE, George Cosmin

2017 Managing the Brand and Communication in Social Media
by TANASE, George Cosmin

2017 Intercultural Variations in Personal Sales Factors in the Czech and U.S. Automotive Markets: Practical Implications for Marketing
by David Říha & Timothy Heinze & Michael Stros

2017 The Effect of Marketing Strategies Construct on Firm Performance: Results from Pilot Survey
by Fazal Akbar & Abdul Razak Bin Omar & Fazli Wadood & Rosmaini Bin Tasmin

2017 Attitude Toward Smoking: The Effect Of Negative Smoking-Related Pictures
by Viktorija Grigaliunaite & Lina Pileliene

2017 Comparison Of Selected Internationally Recognized Brand Valuation Methods
by Katarina Janoskova & Anna Krizanova

2017 Customer Satisfaction And Loyalty: A Study Of Interrelationships And Effects In Nigerian Domestic Airline Industry
by Rahim A. Ganiyu

2017 Marketing – 115
by Krum Alexandrov

2017 Designing Effective Supply Chains in Strategic Alignment with Demand Characteristics and Market Requirements
by Mahdavi, Mojtaba & Olsen, Tava Lennon

2017 The Cultural Meaning of Brands
by Torelli, Carlos J. & Rodas, Maria A. & Stoner, Jennifer L.

2017 Ethnography for Marketing and Consumer Research
by Venkatesh, Alladi & Crockett, David & Cross, Samantha & Chen, Steven

2017 The Application Of Decision Rules When Buying A Middle-Class Automobile
by SAVICA DIMITRIESKA & ALEKSANDRA STANKOVSKA & TANJA EFREMOVA

2017 Modern Urbanization And Its Impact On The Marketing Of Real Estates
by Yulia Nedelcheva

2017 Searching most influential variables to brand loyalty measurements: An exploratory study
by Jorge Vera & Andrea Trujillo

2017 Partisan Marketing: Essence, Concepts And Features
by Ermakov Yuri & Kirillov Anatoly

2017 Prerequisites For The Implementation Of The Frame Model In Marketing Planning
by Pogorilyak B.I.

2017 Creative Advertising: The Concept, Strategy Implementation
by Ermakov Yuri & Starobinskaya Nadegda M.

2017 Marketing Orientation Activity Of The Modern Russian University
by Ermakov Yuri & Ermakova Mariya Y.

2017 Factors Affecting Internet Users: A Comparative Investigation between Romania and Turkey
by Mirela Catalina Turkes

2017 Exploring the Effect of TV Sponsorship on Sponsor Brand Commitment in an Emerging Economy
by Truong Hoang Anh Tho & Chih-Hung Wang & Ya-Yun Tang

2017 The Role of Utilitarian and Hedonic Values on Users' Continued Usage and Purchase Intention in a Social Commerce Environment
by Wen-Kuo Chen & Dong-Shang Chang & Chun-Cheng Chen

2017 Consumer Socially Sustainable Consumption: The Perspective toward Corporate Social Responsibility, Perceived Value, and Brand Loyalty
by Hsiu-Hua Chang

2017 Understanding the Antecedents of Individuals Intention of Using Cloud Services
by Shui-Lien Chen & June-Hong Chen & Shiou Chi Chang

2017 A Study of the Moderate Growth of Online Retailing (Ecommerce) In the UAE
by A. Seetharaman & Indu Niranjan & A.S. Saravanan & Dinakaran Balaji

2017 Crowdfunding - Croatian legal perspective and comparison to other sources of financing
by Katarina Durdenic

2017 Academic Entrepreneurship In Spanish Universities: An Analysis Of The Determinants Of Entrepreneurial Intention
by Miranda, Francisco Javier & Chamorro-Mera, Antonio & Rubio, Sergio

2017 Corporate Responsibility Under The Ecsi Model: An Application In The Hotel Sector Capital
by Revilla-Camacho, María-Ángeles & Cossío-Silva, Francisco-José & Palacios-Florencio, Beatriz

2017 City Branding Assessment Indexes, An Urban Sustainability Parameter, Indices De Valoracion De La Marca Ciudad, Un Parametro De Sustentabilidad Urbana
by Eduardo Montoya Reyes & Carolina Trejo Alba & Hildelisa Karina Landeros Lorenzana & Ma Teresa Perez Llerenas & Gloria Azucena Torres de Leon & Alonso Hernández Guitron

2017 Conceptual Model For The Allocation Of Shelf Space In Small And Medium Enterprises, Modelo Conceptual Para La Asignacion De Espacios En Anaquel A Mipymes
by Berenice Luna Ponce & Jose Luis Martinez Flores & Patricia Cano-Olivos & Alejandra Aldrette-Malacara

2017 Market Research To Determine The Feasibility Of Implementing An English Language Teaching School In Villahermosa, Tabasco, Estudio De Mercado Para Determinar La Factibilidad De Implementar Una Escuela Para La Enseñanza Del Idioma Inglés En Villahermosa, Tabasco
by Rosario Cruz Solís & Juan Carlos Mandujano Contreras & María Fernanda Ramos Alegría & Concepción Reyes de la Cruz

2017 Craft Beer Consumer Behavior, Comportamiento Del Consumidor De Cerveza Artesanal
by Cristóbal Fernández Robin & Diego Yáñez Martínez & Paulina Santander Astorga & Jorge Cea Valencia & Ricardo Mery Medel

2017 Marketing’s progress beyond its heritage functions: New Marketing, New CMO, and the Revenue Potential
by PURCAREA, Theodor

2017 Digital marketing challenged by delivering value in the flux business environment
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei

2017 Producers and consumers face to face with the technical advancements of the 3rd millennium
by SOCA, Diana Anca

2017 CMO priorities in approaching consumer decision journey, and inspiration and influence in marketing
by PURCAREA, Theodor

2017 Digital intelligence and digital marketing effectiveness
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei

2017 Empirical Study on the Relationships of Internet Banking Quality, Customer Value, and Customer Satisfaction
by Umbas KRISNANTO

2017 A Critical Evaluation of the Influence of Creative Thinking on Marketing Creativity
by Marius Sebastian RÜCKER

2017 Performance Marketing Model through Acculturation Innovation and Market Orientation in the Bakery Industry
by Sutarlan SULISTIYANI

2017 Current State and Prospects for Development of Internet Advertising in Kazakhstan
by Maira Turysbekovna Davletova & Nazym Satbekovna Dulatbekova & Galim Gabdulsanovich Sadykov

2017 Correlation of Logistics and Marketing Functions in Modern Russia
by Guzelbaeva Gulshat Talgatovna & Novikov Dmitry Sergeevich & Astafieva Liliya Kabirovna

2017 Experience of Greece on Recapitalization of Banks, Marketing Management and Personnel Retraining in Conditions of Economic Recession
by L.Yu. Andreeva & O.Yu. Sviridov

2017 Consumer preferences before and after a food safety scare: An experimental analysis of the 2010 egg recall
by Li, Tongzhe & Bernard, John C. & Johnston, Zachary A. & Messer, Kent D. & Kaiser, Harry M.

2017 Delegating pricing power to customers: Pay What You Want or Name Your Own Price?
by Krämer, Florentin & Schmidt, Klaus M. & Spann, Martin & Stich, Lucas

2017 Sharing the proceeds from a hierarchical venture
by Hougaard, Jens Leth & Moreno-Ternero, Juan D. & Tvede, Mich & Østerdal, Lars Peter

2017 End of 9-endings, price recall, and price perceptions
by Snir, Avichai & Levy, Daniel & Chen, Haipeng (Allan)

2017 Do disaster experience and knowledge affect insurance take-up decisions?
by Cai, Jing & Song, Changcheng

2017 Marka Prestiji ve Marka Kredibilitesinin Satýn Alma Niyeti Üzerindeki Etkisi
by Deniz ZEREN & Nilüfer GÖKDAÐLI

2017 Sanal Maðazacýlýkta E-Hizmet Kalitesinin E-Sadakate Etkisi
by Murat AKIN & Murat TOKSARI

2017 Mobil Telefon Satýn Alýmlarýnda Hedonik Tüketim: Adana Örneði
by Onur ÇELÝK

2017 The Influence of Perceived Cultural and Business Distance on International Marketing Strategy Decisions; A Case Study of Telkom Indonesia International
by Carla Hapsari & Jol Stoffers & Agus Gunawan

2017 The Influence of Real-time Marketing Campaigns of Retailers on Consumer Purchase Behavior
by Safura M. Kallier

2017 The Impact of Social Websites Over Jordanian Students’ Intentions of Active Political Participation: An Application of Theory of Planned Behavior
by Samer M. Al-Mohammad

2017 Impact of Service Quality on Satisfaction, Loyalty and Intention to Revisit of Sport Customers: The Case Study of Swimming Pools in Alborz Province
by Gholamreza Barshan & Alireza Elahi & Najaf Aghaei

2017 Exploring Shopper Insights of Social Media Use in Saudi Arabia
by Mohammad Zulfeequar Alam

2017 Deceptive Practices Used in Contemporary Marketing Communication and their Evaluation from Customer Perspective in Slovak Republic
by Katarina Gubiniova & Gabriela Pajtinková Bartáková

2017 What Type Relationship Do We Have with Our Brands? Is the Name of this Relationship Brand Romance?
by Hatice Aydýn & Cemal Zehir

2017 The Future of Group Decision Support System Supported Meetings: Perceiving the Value and the Need for Competitive Strategies
by Amer Al Shishany & Radwan Kharabsheh & Waed Elnsour & Jackson Adams

2017 Expressions Creating Confusion among Elements of Promotion Mix: Sales Promotion
by Dinmukhamed Kelesbayev & Kuatbek Kalykulov & Yermek Yertayev & Altynay Turlybekova & Akhmet Kamalov

2017 Service Quality, Customer Value and Patient Satisfaction on Public Hospital in Bandung District, Indonesia
by Liga Surydana

2017 Effect of Store Design on Perceived Crowding and Impulse Buying Behavior
by Bidyut Jyoti Gogoi

2017 Can Price Sway Children Preference? Preliminary Experiment among Malay Children
by Zainurin Bin Dahar & Husam A. Kokash & Fadilah Sulaiman

2017 Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation
by Aris Tri Haryanto & Tulus Haryono & Hunik Sri Runing Sawitri

2017 The Infl uence of Electronic-Word-of-Mouth on Travel Intention among Foreign Students in Malaysia: Does Gender Really Matter?
by Gengeswari Krishnapillai & Kwok See Ying

2017 E-lifestyle, Customer Satisfaction and Loyalty among Mobile Subscribers in Thailand
by Siti Hasnah Hassan & T. Ramayah Thurasamy & Wai Yee Lo

2017 Heuristics as an Aid to Inter-organizational Value Creation
by Ganesh Prasad Neupane

2017 Brand Resonance Behavior among Online Brand Community
by Hasnizam Shaari & Intan Shafinaz Ahmad

2017 Loyalty or Inertia? Customer Perspective on Traditional Micro-retailing of Fisheries Commodities in Small Islands Coastal Area
by Meyske A. Rahantoknam & Meyske A. Rahantoknam & Wellem A. Teniwut & Anna M. Ngabalin

2017 Real Value of Advertising Value Equivalent in Sport Sponsorship
by Sebastian Kot & Sebastian Kot & Michal Kucharski

2017 Relationship between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers
by Badri Abbasi

2017 Service Quality as an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan
by Fayez B. Shriedeh & Noor Hasmini Abd. Ghani

2017 The Importance of Green Supply Chain Management and Its Role in Marketing Management
by Moujan Shahriarpour & Akbar Alam Tabriz

2017 Using Data Mining Techniques for Detecting the Important Features of the Bank Direct Marketing Data
by Tuba Parlar & Songul Kakilli Acaravci

2017 User Satisfaction Regarding Healthcare Education Services Conducted within EU Funded Projects
by Anamaria-Cătălina RADU & Mihai-Cristian ORZAN & Sebastian CEPTUREANU & Ivona STOICA

2017 Marketing + internet = e-commerce: oportunidades y desafíos
by Pedro Barrientos Felipa

2017 Relación entre marketing interno y compromiso organizacional en Centros de Desarrollo Tecnológico colombianos
by Julián Mateo Sánchez Estepa & Diana L. Araque Jaimes & Ana Fernanda Uribe R.

2017 Metaanálisis de la relación entre la orientación al mercado y los resultados de la empresa
by Germán Castellanos Ordoñez & Daniel Solano Arboleda

2017 Online Campaigning In The 2016 Usa Elections - A Comparative Approach
by Andra-Ioana ANDRONICIUC

2017 Assesing Technical Universities’ Websites. Romania Vs. Bulgaria
by Ioana Ancuţa IANCU & Veronica MAIER

2017 Die Inflation kommt zurück! Immer mehr Firmen in Deutschland wollen ihre Preise anheben
by Robert Lehmann & Timo Wollmershäuser

2017 Cultural Tourism
by BUNGHEZ Corina Larisa & STEFANESCU Vladimir

2017 Image Effects of the Extension of Niche Class F Vehicles in Bulgaria
by Vladimir Sashov Zhechev & Evgeni Stanimirov

2017 Development of the Promotion Policy of the Bulgarian Banks
by Tsvetelina Nedialkova-Shtereva

2017 Responsabilitatea sociala in IMM-urile romanesti
by Eduard-Gabriel Ceptureanu

2017 Promovarea evenimentelor in mediul online
by Nicoleta Alice Cucu

2017 Influenta mijloacelor de publicitate asupra comportamentului de consum
by Raluca-Georgiana Chivu & David-Florin Ciocodeica

2017 Impactul publicitatii contextuale asupra blogosferei
by Andreea-Gabriela Dumitru

2017 Cercetare privind perceptia studentilor fata de activitatea promotionala pe piata serviciilor de taximetrie
by Raluca-Georgiana Chivu & David-Florin Ciocodeica

2017 Are Opinion Leaders More Satisfied? Results of a SEM Model about the Relationship between Opinion Leadership and Online Customer Satisfaction
by Akos Nagy & Ildikó Kemény & Krisztián Szűcs & Judit Simon & Viktor Kiss

2017 The Moderating Effects of Demographics on the Relationship Between Perceived CSR and Brand Loyalty in the Mobile Telecom Sector
by Ovidiu-Ioan Moisescu

2017 The Influence Of Line Extension Strategies By Premium Brands On Brand Equity: Cultural Differences Between Germany And Thailand
by Florian Lukas SEIZER

2017 Sustainable Yacht Tourism Practices
by Figen SEVINÇ & Tülay GÜZEL

2017 Female Shoppers’ Outlook Of Firms’ Fairness In Marketing Communications And Distribution Channels
by Pranav KUMAR & Sany Sanuri Mohd. MOKHTAR

2017 In The Maze Of E-Commerce. Online Trade Defining Variables In Romania
by Erika KULCSÁR & Sándor TÉGLÁS

2017 Credibility Of Websites Through Facets And Dimensions
by Oana ?UGULEA & Claudia STOIAN (BOBÂLCA)

2017 Correlations within the EFQM Business Excellence Model by Applying a Factor Analysis
by Nicolae Al. Pop & Corina Pelau

2017 Measuring Quality in Automobile Aftersales: AutoSERVQUAL Scale
by Yasin Galip Gencer & Ulas Akkucuk

2017 Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania
by Norbert Haydam & Theodor Purcarea & Tudor Edu & Iliuta Costel Negricea

2017 Responsible Consumption – Source of Competitive Advantages and Solution for Tourist Protection
by Gheorghe Epura & Bianca Tesca?iu & Raluca Dania Todor & Karin-Andreea Sasu

2017 Competition on the University Educational Services Market in Romania and the Protection of Students’ Rights and Interests
by Gabriel Bratucu & Alexandra Palade (Zamfirache) & Anca Madar & Nicoleta Andreea Neacsu

2017 When Discounts Raise Costs: The Effect of Copay Coupons on Generic Utilization
by Leemore Dafny & Christopher Ody & Matt Schmitt

2017 Challenges to Replication and Iteration in Field Experiments: Evidence from Two Direct Mail Shots
by Jake Bowers & Nathaniel Higgins & Dean Karlan & Sarah Tulman & Jonathan Zinman

2017-06-13 Innovar en el comercio minorista: influencia de las TIC y sus efectos en la satisfacción del cliente
by Marín García, Antonio & Gil Saura, Irene

2016 Qualitative Inhaltsanalyse zum Nachweis von Service Excellence Elementen innerhalb europäischer Vergabeverfahren- Diskussion gewonnener Ergebnisse und Schlussfolgerung
by Dornbach, Frauke-Julia

2016 Qualitative Inhaltsanalyse zum Nachweis von Service Excellence Elementen innerhalb europäischer Vergabeverfahren – Die Methode und erste Ergebnisse
by Dombach, Frauke-Julia

2016 The Compromise Effect in Action: Lessons from a Restaurant's Menu
by Pinger, Pia & Ruhmer-Krell, Isabel & Schumacher, Heiner

2016 Mobile User Experience: Der Einfluss von kognitivem Entertainment auf die Nutzung mobiler Anwendungen
by Zeiler, Vanessa

2016 The Impact of Electronic Word-of-Mouth on Consumers’ Purchase Intentions in Bangladesh Telecommunication Industry
by Chowdhury, Nasif

2016 The Effect of Unexpected Chart Positions on the Firm Value of Music Labels. An Event Study of Album Success
by Mehrafshan, Nima & Goerke, Björn & Clement, Michel

2016 Art experiences and eWOM: Exploring the content of museum reviews
by Francesco Zanibellato & Umberto Rosin & Francesco Casarin

2016 Sourcing Co-Created Products: Should your Suppliers Collaborate?
by Dinah Cohen-Vernik & Oksana Loginova & Niladri B. Syam

2016 Advance Selling, Competition, and Brand Substitutability
by Oksana Loginova

2016 A tour of regression models for explaining shares
by Morais, Joanna & Simioni, Michel & Thomas-Agnan, Christine

2016 Models of Consumer Demand for Differentiated Products
by Bonnet, Céline & Richards, Timothy

2016 Strategic Obfuscation and Retail Pricing
by Bonnet, Céline & Bouamra-Mechemache, Zohra & Klein, Gordon & Richards, Timothy

2016 Risk and Loss Aversion, Price Uncertainty and the Implications for Consumer Search
by Adriaan R. Soetevent & Tadas Bruzikas

2016 Fairness in Strategy: A Fair Process Evaluation of Strategy Schools
by Koen Tackx & Ludo Van der Heyden & Paul Verdin

2016 Identifying Key Drivers and Bottlenecks in the Adoption of E-Book Readers in Korea
by Dongnyok Shim & Jin Gyo Kim & Jorn Altmann

2016 Consumer Innovativeness And Information Seeking Behavior As Opposed To Risk Perceptions On Purchases Of Hi-Tec
by Figen Ersoy & Nuri Calik

2016 The Perceptios And Expectations Of The Customers In Terms Of Service Quality Where Service Companies And Retai
by Nuri Calik & Celil Koparal

2016 Management And Marketing Sciences? Reaction To The Networked World
by Percin Batum

2016 Consumers' Post-Purchase Behavior In Terms Of Complaining, Assertiveness And Discontent; A Field Study From Eskisehir, Turkey
by Nurcan Turan & Nuri Calik

2016 Israeli Products in the Eyes of Palestinians
by islam hassouneh

2016 EXPLORING THE EFFECT OF CONSUMERS? FOOD-RELATED DECISION MAKING STYLES ON NATIONAL BRAND vs. STORE BRAND CHOICE
by Banu Külter Demirgüne? & Bülent Özsaçmac?

2016 Employee-Based Brand Equity: Why Ankara University, TÖMER Brand is So Strong?
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2016 Management of tourist product
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2016 Which Does Drive Switching Costs in Retail Banking Industry; Openness to Experience or Services Quality?
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2016 How social media tools influence brand image and buying behaviour in the South African food retail industry
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2016 The Impact of Market Orientation, Brand Image and Internal Marketing on Brand Orientation and Strengthening Br
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2016 Identifying luxury value maximizing first class airline passengers? self enhancement
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2016 An Experimental Study For Identifying Web Site Design Characteristics Affecting Touristic Purchase Decision
by Sabiha K?l?ç & Yusuf ?ahan

2016 A Methodology for Determining the Impact of the Political Environment on Marketing and Tourism
by Neviana Krasteva

2016 Dimension of the Country of Origin Effect in the Perception of Medical Services in EU Countries? an International Comparison
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2016 Functions of Retailing
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2016 Mediation in log-linear model
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2016 When Tom Cruise said: ?You complete me!?
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2016 Effects of co-creation in a tourism destination brand image through twitter
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2016 Identifying the Factors affecting the customer’s Buying Behavior: A case study of Men’s cosmetic Market in Karachi, Pakistan
by Khan, Amber Yamin & Karim, Emadul & Abbas, Omair

2016 The Pay-What-You-Want Game and Laboratory Experiments
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2016 Characterizing Life Insurance Marketing: Clients' Perspectives
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2016 Do good things come in small packages? Willingness to pay for pomegranate wine and bottle size effects
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2016 Фримиум, Как Один Из Способов Продвижения Товара Или Услуги В Рыночных Условиях
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2016 Ребрендинг, Как Одна Из Стратегий Маркетинга
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2016 Особенности И Эффективные Методы Партизанского Маркетинга
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2016 Ребрендинг, Как Одна Из Стратегий Маркетинга
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2016 Ценообразование Жилой Недвижимости В Г. Омске
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2016 Обмен Маркетологами Как Фактор Успеха Российских Предприятий На Мировом Рынке
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2016 A rising e-channel tide lifts all boats? The impact of manufacturer multi-channel encroachment on traditional selling and leasing
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2016 How does consumer knowledge affect environmentally sustainable choices? Evidence from a cross-country latent class analysis of food labels
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2016 An Analysis of Introducing Unspawned Oysters in Japan Using a Contingent Valuation Method and Analytic Hierarchy Process
by Wakamatsu, Hiroki & Miyata, Tsutom & Kamiyama, Ryutaro

2016 Halal Industry : Key Challenges and Opportunities
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2016 Sharing the proceeds from a hierarchical venture
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2016 El rol de la hospitalidad en la experiencia turística
by Josep-Francesc Valls Giménez & Antoni Parera Olm & Itziar Labairu-Trenchs

2016 Entender la intención de compra de los productos de comercio justo a partir de la orientación social de los consumidores y sus percepciones sobre organizaciones comercializadoras, productos y marca
by Andrea Pérez & Mª del Mar García de los Salmones

2016 Aplicación de geomarketing en la optimización de una red de puntos de venta
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2016 Vertical Probabilistic Selling under Competition: the Role of Consumer Anticipated Regret
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2016 The Effect of Word of Mouth on Sales: New Answers from the Comprehensive Consumer Journey Data
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2016 The Impact of Curation Algorithms on Social Network Content Quality and Structure
by Ron Berman & Zsolt Katona

2016 Targeted Search and Platform Design
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2016 The Formation of Consumer Brand Preferences
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2016 Do Disaster Experience and Knowledge Affect Insurance Take-up Decisions?
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2016 Competitive Price Targeting with Smartphone Coupons
by Jean-Pierre H. Dubé & Zheng Fang & Nathan Fong & Xueming Luo

2016 Temptation in Markets with no Commitment: Give-aways, Scare-aways and Reversals
by Matteo Foschi

2016 The Compromise Effect in Action: Lessons from a Restaurant's Menu
by Pinger, Pia & Ruhmer-Krell, Isabel & Schumacher, Heiner

2016 Le banche di fronte alla sfida del social banking
by Alessandro Gandolfo

2016 Consumer Social Network Brand Identification And Personal Branding. How Do Social Network Users Choose Among Brand Sites?
by Wioleta Kucharska

2016 Analysis of Price Shock Transmission: Case of the Wheat-Bread Market Value Chain in Ethiopia
by Mekbib Haile & Mekbib Haile & Mekbib Haile & Matthias Kalkuhl & Bernardina Algieri & Samuel Gebreselassié

2016 A framework for innovative service design
by Furrer, Olivier & Sudharshan, Devanathan & Tsiotsou, Rodoula H. & Liu, Ben S.

2016 KÖLSCH versus ALT: Erkenntnisse aus konsumentenpsychologischen Experimenten
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2016 The Formation of Consumer Brand Preferences
by Bronnenberg, Bart & Dube, Jean-Pierre

2016 A Theory of Crowdfunding - a mechanism design approach with demand uncertainty and moral hazard
by Strausz, Roland

2016 A Theory of Crowdfunding - A Mechanism Design Approach with Demand Uncertainty and Moral Hazard
by Roland Strausz

2016 Do good things come in small packages? Willingness to pay for pomegranate wine and bottle size effects
by Andreas C. Drichoutis & Stathis Klonaris & Georgia Papoutsi

2016 Winning in Service Markets:Success through People, Technology and Strategy
by Jochen Wirtz

2016 Architecting Experience:A Marketing Science and Digital Analytics Handbook
by Scot R Wheeler

2016 Актуальные функциональные задачи маркетинговой товарной политики [Электронный ресурс] : монография / А. В. Катаев ; Харьков. гуманит. ун-т «Народная украинская академия». – Электрон. текст. дан. – Харьков : Издательский центр «Диалог», 2016. – 1 электрон. опт. диск (CD-R). – Систем. требования: Adobe Acrobat Reader. – Загл. с этикетки диска
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2016 Marketing as a Part of Strategic Management of Consulting Companies
by Hanuláková Eva & Bečková Ina Kováčová

2016 Building Effective Marketing Communications in Tourism
by Gorlevskaya Liudmila

2016 Factors Affecting Customer Retention in the Airline Industry
by Climis Raghda

2016 Attitudes of Polish Consumers Toward Experiential Marketing
by Skorek Monika

2016 Factors of Success and Failure for International Retailers in Poland
by Feldmann Florence

2016 Exploration of Key Success Factors that Influence Business Performance: The Experiences of Women Micro-entrepreneurs from Mazovia Voivodeship of Poland
by Leszczyński Dariusz

2016 The Wisdom of e-crowds: Can Masses Create Value?
by Wieczerzycki Marcin

2016 Culture-Laden Imports: International Market Entry and Cultural Taboos
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2016 Destination Quality Perception in the Context of Different Behavioural Characteristics of Visitors
by Ryglová Kateřina & Vajčnerová Ida & Šácha Jakub

2016 Customers’ Perception regarding Assurance of Bancassurance Channel
by Choudhury Mousumi & Singh Ranjit

2016 Emotional or Rational? The Determination of the Influence of Advertising Appeal on Advertising Effectiveness
by Grigaliunaite Viktorija & Pileliene Lina

2016 Factores determinantes del uso de Internet en la comercialización del aceite de oliva. Análisis del sector en Cataluña
by Eduard Cristóbal Fransi & Yolanda Montegut Salla & Mª Jesús Gómez Adillón

2016 Investigating the impact of viral message appeal and message credibility on consumer attitude toward brand
by Majid Esmaeilpour & Farshad Aram

2016 The relation between the effects of testimonials' sources and the cognitive, affective and behavioural changes
by Tudor Tocila & Corina Cara

2016 Location-based advertising on mobile devices
by Christine Bauer & Christine Strauss

2016 Influence of print advertising layout complexity on visual attention
by Lina Pilelienė & Viktorija Grigaliūnaitė

2016 Consequences of customer engagement behavior: when negative Facebook posts have positive effects
by Sofie Bitter & Sonja Grabner-Kräuter

2016 Big data analytics in E-commerce: a systematic review and agenda for future research
by Shahriar Akter & Samuel Fosso Wamba

2016 What if Simulation for a Brazilian Company Regarding Marketing Budget
by Diogo Pinto

2016 Tourists’ Selection Criteria and Motivation. Does Nationality Matter?
by Angelos Pantouvakis & Christos Patsiouras

2016 Turizm Perspektifinden Yabancılaşmanın Sosyo-Psikolojik Analizi: Günlük Yaşamdan Turistik Yaşama Yabancılaşma Döngüsü
by Semra AKTAŞ POLAT & Serkan POLAT

2016 Message Strategy and Information Content of Advertising in Women’s Magazines in Poland (Strategia przekazu oraz tresc informacyjna reklam w czasopismach kobiecych w Polsce )
by Marcin Nowakowski & Barbara Nowakowska

2016 The Influence of Social Media on Consumer Behaviour in the 55+ Age Group (Wplyw social mediow na zachowania konsumenckie osob w grupie 55+)
by Bogdan Gregor & Dominika Kaczorowska-Spychalska

2016 Consumer Innovation and Senior Consumers’ Behaviour – Research Results (Konsumencka innowacyjnosci a zachowania konsumentow seniorow – wyniki badan)
by Sylwia Badowska & Anna Rogala

2016 The Attitudes of Elderly People Towards Traditional and Innovative Delivery Channels of Financial Services (Postawy osob starszych wobec tradycyjnych i innowacyjnych kanalow dystrybucji uslug finansowych)
by Bogumil Czerwinski

2016 The Role of the Customer in the Value Creation Process Based on the 5Rs Rule (Rola konsumenta w procesie kreowania wartosci opartej na zasadzie 5R)
by Agnieszka Wilczak

2016 Consumer 3.0: Specificity and Implications for Marketing in the Opinions of Managers (Konsument 3.0 – specyfika i implikacje dla marketingu w swietle opinii menedzerow)
by Agnieszka Wilczak

2016 Experience in Brand Communities: The Case of Higher Education Institutions (Doswiadczenia we wspolnotach wokol marki w szkolnictwie wyzszym)
by Katarzyna Dziewanowska

2016 Consumerism 3.0 Trends and Their Influence on the Shape of Virtual Br and Communities: The Case of Nutella (Trendy konsumpcjonizmu 3.0 i ich wplyw na ksztaltowanie wirtualnej wspolnoty wokol marek – przypadek marki Nutella)
by Monika Skorek & Michal Ambroziak

2016 Marketing Research in the Commercial Enterprise Management (Badania marketingowe w zarzadzaniu przedsiebiorstwem handlowym )
by Bogdan Gregor & Magdalena Kalinska-Kula

2016 Motives and Barriers Towards Online Shopping of Clothing and Footwear in Poland (Motywy i ograniczenia e-zakupow odziezy i obuwia w Polsce)
by Sara Supryn & Genowefa Sobczyk

2016 Electronic Trade in Foods from the Customer’s Perspective (Handel elektroniczny artykulami zywnosciowymi z perspektywy klienta)
by Mariola Grzybowska-Brzezinska & Adam Rudzewicz

2016 Analysis of Product Strategies of Dairy Trade Brands in Biedronka and Lidl Discounters (Analiza strategii asortymentowych marek handlowych produktow mleczarskich w sieci dyskontow Biedronka i Lidl)
by Hanna Gorska-Warsewicz & Maksymilian Czeczotko

2016 Consumer Attitudes Towards Manufacturer Brands and Own Label Brands – The Case of the Chocolate Market in Poland (Postawy konsumentow wobec marek producentow i marek wlasnych detalistow na rynku czekolady w Polsce)
by Teresa Taranko

2016 Media Credibility Perception Among Millennials in Slovakia
by Lucia Vilèeková

2016 Customer Perceived Value Towards Convenience Stores in Malaysia: The Influence on Customer Satisfaction, Loyalty and Retention
by Abdulrauf Animashaun & Tarila Iman Tunkarimu & Omkar Dastane

2016 Exploring the Multi-Sensory Based Memorable Tourism Experiences: A Study of Adam&Eve Hotel in Turkey
by Ozlem GUZEL & Taylan DORTYOL

2016 Evaluating Gaps in Consumer Behavior Research on Organic Foods: A Critical Literature Review under Bangladesh Context
by Khandoker Mahmudur Rahman & Nor Azila Mohd Noor

2016 Cultural congruency and shocking buzz campaigns: contrasting the opinions of professionals and consumers
by Karim BEN YAHIA & Soukeina TOUITI & Mourad TOUZANI

2016 Wpływ niepewności makroekonomicznej na oszczędności przedsiębiorstw
by Natalia Nehrebecka & Michał Brzozowski

2016 Consumer Risk Perceptions On The Purchases Of Shopping Goods? A Field Study In Ankara, Turkey
by Nuri Cal?k & N. Figen Ersoy

2016 Mediation in causal log-linear models
by Gloria Gheno

2016 Does the Country of Origin matters for hybrid products?
by Anca Tamas

2016 Price-Match Announcements in a Consumer Search Duopoly
by Aleksandr Yankelevich & Brady Vaughan

2016 Spatial Price Linkages of Brown Cowpea (Vigna unguiculata) in Nigerian National Markets
by K.O. Adenegan & J.A. Bamidele & L.O.E. Nwauwa

2016 The influences of brand benefits on brand loyalty: Intermediate mechanisms
by Shyh-Ming Huang & Shyh-Rong Fang & Shih-Chieh Fang & Chao-Chin Huang

2016 Brand value impact on company economic value evaluation model
by Cernikovaite, Migle Eleonora

2016 Why Urban And Rural Place Marketing Strategies Differ: A Theoretical Discussion
by Olga Rauhut Kompaniets & Daniel Rauhut

2016 Promotional Mix and Integration of Communication into Management Policy - Case Study
by Doina I. POPESCU

2016 Cultural Adaptation of Websites: A Comparative Study of Portuguese and Dutch Websites
by J. Freitas SANTOS & Bahareh BIDI

2016 Hotel Service, Assumption And Starter Of The Tourism Development
by Blazeska, Daliborka & Davkovska, Vladanka & Nakovski, Dejan

2016 Role of Tourist Destination Development in Building its Brand Image: A Conceptual Model
by Manhas , Parikshat & Manrai , Lalita & Manrai, Ajay

2016 The Role of Accounting and Marketıng in Calculating Customer Lifetime Value on Key Account Management in B2B/Industrial Markets
by Ekergil, Vedat & Ersoy, Nezihe Figen

2016 The Effects of E-Retail Service Quality on Repurchase Intention
by Başkol, Melih

2016 A Research on the Measurement of Consumer Based Brand Equity in Automobile Sector
by Taşkın, Çağatan

2016 The Impact of Brand Value on Stock Returns: A Empirical Research on the BİST
by Bayrakdaroğlu, Ali & Mirgen, Çağatay

2016 The Moderating Effect of Price Conscious Purchasing Style on the Relationship of Quality Conscious Purchasing Style and Consumers Confusion
by Kayabaşı, Aydın & Ebeoğlugil, H. Feyyaz & Özkuk, Ömür

2016 Determining Beverage Preferences of Young Consumers with Laddering Technique
by Demir, Ayça Kangal & Yalçın, Bilal

2016 Corporate Reputation: How it Works for Companyâ€™s Performance
by Victor Danciu

2016 Retail in the era of Omni channel marketing
by PURCAREA, Theodor

2016 The Virtual Value Chain And Experiential Marketing
by TANASE, George Cosmin

2016 The retail market under the pressure of the technological change
by PURCAREA, Theodor

2016 The 6C Model of Social Media and Developing a Viral Marketing Campaign
by TANASE, George Cosmin

2016 I hate statistics
by MIHAIESCU, Nicolaie

2016 The Challenge of a Truly Omni Channel Approach for Retailers
by PURCAREA, Theodor

2016 The Future of Marketing in 2016: Trends in the New Digital Age
by TANASE, George

2016 Significant Behavioral Shifts among Consumers and Actions to Take Accordingly by Consumer-Goods Companies and Retailers Enabling their Real-Time Collaboration
by PURCAREA, Anca

2016 Improving Decisions with Marketing InformationJournal: Romanian Distribution Committee Magazine Volume 7 Issue 1
by TANASE, George Cosmin

2016 Citizens Health Protection Behaviour Against Vector Born Diseases In Greece: The Case Of Xanthi
by Lambros TSOURGIANNIS & Despoina CHATZIPANAGIOTOU & Loukas GEORGIOU & Kyriakos PAVLIDIS & Valentin DISLIAN

2016 The Label - An Essential Tool For Keeping The Consumer Informed And For Promoting Products In The Economic Area
by Victoria-Mihaela BRINZEA & Olimpia Elena Mihaela OANCEA

2016 The Effect of Inventory Level on Product Availability and Sale
by Alexandar Grubor & Nikola Milićević & Nenad Djokic

2016 Segmentation of Consumers in the Context of their Space Behaviour: Case Study of Bratislava
by Marta Grossmanová & Pavol Kita & Marta Žambochová

2016 Comparison of indicators affecting satisfaction with online group-buying purchases of Generation Y customers in the Czech Republic and Canada
by Pavlína Pawlasová

2016 Online communication about accommodation facilities during the collection of customer feedback
by Jitka Novotová & Jozefina Simová & Jitka Vávrová

2016 Comparative Advertising in the Czech Republic: An Empirical Study
by Petr Král & Martin Machek & Tomáš Karel

2016 Specifics and Features of Outsourcing Marketing Communications Activity
by Grzegorz Hajduk

2016 Port Regionalization and Landlocked Hinterland: The Czech Republic
by Jean-Paul Rodrigue & Petr Kolar

2016 The Impact of the Digital Revolution in the Development of Market and Communication Strategies for the Luxury Sector (Fashion Luxury)
by Andrea Escobar Rios

2016 Target Audience of Live Opera Transmissions to Cinema Theatres from the Marketing Point of View
by Radek Tahal & Václav Stříteský

2016 The Effect of Brand Equity and Perceived Value on Customer Revisit Intention: A Study in Quick-Service Restaurants in Vietnam
by Ly Thi Minh Pham & Hong Nga Do & Tuan Minh Phung

2016 Market Attractiveness Classification of European Union Countries for Establishing Logistics Centres
by David Schüller & Jan Pekárek

2016 Дослідження Факторів, Що Впливають На Споживчий Вибір
by Gasimova Margarita

2016 Ідентифікація Релевантних Чинників Розвитку Молокопереробних Підприємств Київської Області
by Shymko Vlada

2016 Релевантність Комунікацій На Місцях Продажу У Сучасній Концепції Мерчандайзингу
by Kataev Andrey

2016 Сучасні Елементи Іміджу Підприємства Роздрібної Торгівлі
by Vagina Julia & Kartava Maria

2016 Методи Формування Та Реалізації Асортиментної Політики Підприємств Роздрібної Торгівлі
by Kiril Kudenko

2016 Актуальність Асортиментної Політики У Сучасному Управлінні Підприємством Роздрібної Торгівлі
by Yevheniia Yefimova

2016 The Effects of Brand Perception in the Purchase of “Made in Italy” and “Made in China” Fashion Products in Nigeria
by K. Patrick & A. Ladipo & Solomon A. Agada

2016 Corporate Reputation And Customer Loyalty As The Measures Of Competitive Enterprise Position – Empirical Analyses On The Example Of Polish Banking Sector
by Danuta Szwajca

2016 Social Media Evaluation Metrics
by Ronalds Skulme & Valerijs Praude

2016 Determinants of emotional regulation among marketing staff in the Jordanian banking sector
by Mohammad Fahmi Al-Zyoud

2016 Estimación de un modelo econométrico para determinar el efecto de acciones de marketing en ventas de productos de cuidado personal en Colombia || Panel Analysis to Determine the Effect of Marketing Actions on Sales of Personal Care Products
by Arboleda, Ana M. & Alonso, Julio C.

2016 Procedimiento para la formulación de constructos en mercadeo // Developing Measures of Marketing Constructs
by Domínguez Sandoval, Stella Isabel

2016 Metodología para elaborar leyes de posibilidad de retirada del cliente: una aplicación al sector del vestido || A Methodology to Elaborate Laws of Possibilities in the Retreat of a Client: An Application to the Dress Sector
by Ortigosa Hernández, Mauricio & Gil Lafuente, Anna María

2016 The Romanian Banking System â€“Key Dimensions and Visibility of CSR Practices
by Andreea-Daniela Moraru & Silvia Ghita-Mitrescu

2016 Policies and Strategies Quality Courier Services Market Case Study DHL
by Nicoleta Andreea NeacÅŸu & Simona BÄƒlÄƒÅŸescu

2016 Few Aspects Regarding the Promotional Tools Used in the Marketing Activity of Publishing Houses
by Silvia Muhcina & Veronica Popovici

2016 The Influence of Emag Image Brand Among Resita's Online Consumers
by Gabriel Dinu & Loredana Dinu

2016 Theoretical Approaches on Successful Email Marketing Campaigns
by Camelia Budac

2016 The Assessment of Restaurantsâ€™ Authenticity from the Perspective of Young Population
by Dana BoÈ™cor & CodruÈ›a Adina BÄƒltescu

2016 Organic Agriculture in the World, European Union and Romania between 2010 -2014
by Raluca-Mihaela Sandu

2016 Design and Aesthetics on Organic Cosmetics Market Case Study: Face Creams
by Nicoleta Andreea Neac?u & Anca Madar

2016 Few Considerations On Brand Loyalty and Equity
by Silvia Muhcina & Veronica Popovici

2016 Challenges of Hotel Branding. An Overview of the Romanian Seaside Hotel Industry
by Andreea-Daniela Moraru

2016 Historical Traces and Contemporary Approaches regarding Fairs and Exhibitions, as complex Instruments in Marketing
by Mariana Juganaru & Ion Danut Juganaru

2016 Traditional and Current Aspects Regarding Fairs and Exhibitions Organized by Constanta Chamber of Commerce
by Ion Danut Juganaru & Mariana Juganaru

2016 Marketing Mix in Services
by Cãtãlin Grãdinaru & Sorin-George Toma & Paul Marinescu

2016 Neuro-Linguistic Programming Principles in Negotiations
by Cristi Berea

2016 The Development of Boutique Hotels in Bra?ov City
by Codru?a Adina Bãltescu & Dana Bo?cor

2016 Genesis and Evolution of Marketing as a Scientific Discipline: Analysis via Google’s tool Ngram Viewer
by Hristo Katrandzhiev

2016 To Extend or Not to Extend: Advantages and Disadvantages of Brand Extension Strategy
by Liliya Lozanova

2016 Sustainable Consumer Behavior: Literature Overview
by Elena Kostadinova

2016 Ecological Marketing, Green Marketing, Sustainable Marketing: Synonyms or an Evolution of Ideas?
by Hristo Katrandjiev

2016 Economic Interests - the Argument of Marketing Management
by Pencho Ivanov

2016 Last-mile Supply Network Distribution in Omni-Channel Retailing: A Configuration-Based Typology
by Lim, Stanley Frederick W. T. & Rabinovich, Elliot & Rogers, Dale S. & Lasester, Timothy M.

2016 Experimental Economics in Marketing
by Haruvy, Ernan

2016 The Information-Economics Perspective on Brand Equity
by Erdem, Tülin & Swait, Joffre

2016 Profitability Of Children’S Market
by SAVICA DIMITRIESKA & ALEKSANDRA STANKOVSKA

2016 Corporate Image - A Factor For Company Development
by DILYANA YANEVA

2016 Validation of the scale of citizen behavior of consumers of education services
by Francisca Cecilia Encinas Orozco & Judith Cavazos Arroyo

2016 Advertising As Part Of Complex Marketing Communications University
by Ermakov Yuri & Starobinskaya Nadegda M.

2016 Architecture Construction Brand Whole
by Dolgikh Uliana O.

2016 Art Criticism And Analysis As Factors Affecting Artwork Pricing
by Chirkova Elena

2016 Guerrilla Marketing In Russia (Personal Sales)
by Ermakov Yuri & Ermakova Mariya

2016 A Study Of Youth Values And Consumer Preferences
by Efimova D.M. & Meshkov A.A. & Musatov B.V. & Evseeva D.

2016 The Development Of Creative Brand Of The City (On An Example Of Tomsk)
by Dolgikh Uliana O.

2016 Route-Based Tourism Product Development as a Tool for Social Innovation: History Valley in the Cserehát Region
by István Piskóti & Katalin Nagy

2016 E-commerce in Hungary: A Market Analysis
by Szabolcs Nagy

2016 The Effect of Dynamic Relationship Capabilities on B2B Lolyalty
by Márton Vilmányi & Erzsébet Hetesi

2016 Customer Participation: Mandatory or Voluntary Behaviour?
by Ida Ercsey

2016 Perception of Local Food Labelling by Generation Z: An Eye-Tracking Experiment
by Jan Fiala & Ivica Toufarová & Stanislav Mokrý & Martin Souček

2016 Examining Young People’s Attitude toward Special Domestic Items in Hungary
by Ákos Varga & Ildikó Kemény

2016 Influences of Experiential Pursuing Tendency in Experience Perception with the Moderating Role of Expertise and Demographics
by Buntae Kim

2016 Identifying the Drivers of Student Retention: A Service Marketing Approach
by Amy Rummel, Ph.D. & Maeghen L. MacDonald

2016 A Proposed Conceptual Model for Online Car Purchase Intention
by Asmaa Bassam El MANSOURY

2016 Relationship between Social Network Credibility and Online Purchase Intention for Automobile Market in Egypt
by Asmaa Bassam El MANSOURY

2016 Market Orientation and Business Performance: a Study of Interrelationships and Effects in a Small sized Hotels within Lagos State Metropolis
by P.K.A. Ladipo & A. Ganiyu Rahim & C. Abayomi Oguntoyibo & I. Olatunji Okikiola

2016 Alba County - Rural Tourism Destination?
by Claudia Olimpia Moisa

2016 Evolution of Real Earnings to Residents` Deposits According to Maturity during the Period 2011-2015. Study Case Romania vs. Turkey
by Mirela Catalina Turkes

2016 Benchmarketing - Fashionable Term Concerning Traditional Processes
by Mircea Udrescu & Alina Gheorghe

2016 Internal Communication Marketing Role Within Organization
by Gheorghe Ciobota

2016 Sources Of Information And Analysis Possibilities
by Bogdanel Marian Dragut & Adina-Petruta Pavel & Gheorghe Ciobota & Dominic Perez Danielescu

2016 Estimating the impact of interacting with sales representatives on customer-specific revenue and churn behavior
by Alon Eizenberg

2016 Estimating the cost of strategic entry delay in pharmaceuticals: The case of Ambien CR
by Bradley T. Shapiro

2016 The strategic use of early bird discounts for dealers
by Desmond (Ho-Fu) Lo & Stephen W. Salant

2016 The Role of Investor Type in the Fee Structures of Pension Plans
by Isabel Abinzano & Luis Muga & Rafael Santamaria

2016 Customer poaching and coupon trading
by Georgia Kosmopoulou & Qihong Liu & Jie Shuai

2016 The Eu’S Voice Beyond Its Borders: The European Union’S External Communication
by Luminita SOPRONI & Ioan HORGA

2016 To Buy Or Not To Buy From The Internet: Reasons To Behave In A Certain Manner In An International Online Commerce Society
by Oana TUGULEA & Claudia BOBALCA

2016 The Development Of Legal Responsibility For A Socially Responsible Behavior For Business Operators In Romania, Member State Of European Union
by Laura MURESAN

2016 Understanding Group-Buying Websites Continuous Use Behavior: A Use and Gratifications Theory Perspective
by Chien-Wen Chen & Pei-Hsin Yu & Yi-Jing Li

2016 Determinants of the effectiveness of celebrity endorsement in advertisement
by Syed Mazlan Syed Mat Dom & Hani Suhaila binti Ramli & Audrey Lim Li Chin & Tan Tze Fern

2016 Islamic branding and marketing: An insight of consumer perception in Pakistan
by Kulsoom Malik & Malik Muhammad Sheheryar Khan

2016 Gradual or rapid global product rollouts?: A review of concepts, propositions, and future directions
by Nik M. Hazrul & Ameet Pandit

2016 Privacy Concerns And Online Purchasing Behaviour: Towards An Integrated Model /
by Fortes, Nuno & Rita, Paulo

2016 Desarrollo Y Validación Inicial De Una Escala Para Evaluar La Fidelidad De Los Consumidores Hacia Las Tiendas / A Consumer Loyalty Store Scale: Development And Initial Validation
by García García, Carmen & Fabero Fernández de Marcos, Marina

2016 Doing Business in Emerging Market: Successful Strategies
by Manuela EPURE & Aurelian A. BONDREA

2016 The Importance Of Traditional Gastronomy From Puebla And Its Relationship To The Nostalgia Consumption Of Migrants From Puebla In Los Angeles, California, Importancia De La Gastronomia Tradicional Poblana Y Su Relacion En El Consumo De Nostalgia Por Parte De Los Migrantes Poblanos En Los Angeles, California
by Ramon Sebastian Acle Mena & Sandra Yesica Herrera Guzman & Jessica Yazmin Santos Diaz & Abigail Claudio Morales & Norma Angelica Santiestaban Lopez

2016 Yuke: Alternative Pig Feed From Cassava: Determining Its Profitability And Economic Feasibility
by Jose Manuel Mendez Lopez & Leticia Rodriguez Ocana & Juan Carlos Mandujano Contreras & Concepcion Reyes De La Cruz & Herminia Banda Izeta

2016 Strategic Marketing Management As A Tool For Productivity In Plastic Recycling Companies In The Department Of Colombia Guajira, Gerencia Estrategica De Mercadeo Como Herramienta De Productividad En Las Empresas Recicladoras Del Plastico En El Departamento De La Guajira- Colombia
by Victor Jose Iguaran Manjarres & Ledis Esther Campo Rivadeneira & Belkis Xiomara Vanegas Sprockel

2016 Purchase Decision In Neighborhood Stores And Supermarkets: Evidence Of Consumers By Socioeconomic Strata In Cali - Colombia, Decision De Compra En Tiendas Y Supermercados: Evidencias De Consumidores Por Estratos En Cali - Colombia
by Madeline Melchor Cardona & Carmen Elisa Lerma Cruz

2016 The Performance Of Competitive And Lottery Incentive Schemes Vis-Ã€-Vis Fixed Fee Incentive Schemes In Improving Conjoint Analysis
by Srikant Vadali

2016 Do Consumers Recall Productsâ€™ Warning Labels? A Meta-Analysi
by Mohamed M. Mostafa

2016 The Effects Of Product Fit And Brand Fit On Memory Retention For Brand Alliances: When Less Is More
by Andrew T. Norman

2016 Informational And Functional Export Barriers Faced By Small And Medium Enterprises In Emerging Economy
by Irfan Butt & Muhammad Athar Siddiqui

2016 An Empirical Examination Of Facebook Use By Hispanics And Non-Hispanics
by Mary Beth McCabe & Ramon Corona

2016 The Implementation Of Conjoint Analysis To Measure The Attributes Of Xcaret Park
by Lucila Zarraga Cano & Gabriela Aracelly Solis Gonzalez & Sabrina Ivonne Rodriguez Ogaz

2016 Marketization, Nostalgia, And Social Connectedness: An Exploratory Study In Eastern Germany
by Marco Wolf & Dennis Kopf & Pia A. Albinsson

2016 Merchandizing Agri-Food Products By Means Of Short Food Supply Chains In Mureş County
by Lucian TĂNASĂ & Sebastian DOBOŞ & Ioan-Sebastian BRUMĂ

2016 Modern Management Systems of Intangible Assets of Companies
by Petro Kutsyk & Khrystyna Skop

2016 A Holistic Approach of Revenue Management and its Relation to Agile Marketing. Tourist Experience in a Customer-Driven Era
by PURCAREA, Theodor

2016 Challenges for digital marketing capabilities within the context of the main ongoing marketing management trend
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei

2016 The practice of marketing under the pressure of continuously updating the marketing capabilities platform
by PURCAREA, Theodor

2016 The Retailers’ Marketing Strategy: Adapting to the fast-evolving environment
by TANASE, Cosmin

2016 Digital marketing capabilities in today's evolving digital world
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei

2016 Relational Marketing in the New Service Economy
by SOCA, Diana

2016 New Challenges for B2B Marketers
by PURCAREA, Theodor

2016 Engineering the Digital Transformation of Marketing
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei

2016 Prospettive strategiche per il Made in Italy agroalimentare: un’analisi esplorativa del mercato delle macchine professionali da caffè espresso secondo le 5 forze competitive di Porter
by Giacomo Fiorani & Alessio Cavicchi & Elisabetta Croci Angelini

2016 Business in the hands of consumers: A scale for measuring online resale motivations
by Myriam ERTZ & Fabien DURIF & Manon ARCAND

2016 Sales Territory Management and Distributor Performance in the Telecommunications Industry in Ghana
by Isaac TWENEBOAH-KODUAH & Charles ADUSEI & Charles TENKORANG

2016 Does Religious Commitment Matter in the Relationship Between Brand Personality and Purchase Intention on Halal Brand? Evidence from Consumers in Indonesia
by M.Dharma Tuah Putra NASUTION & Yossie ROSSANTY & Prana Ugiana GIO

2016 Customer Intelligence Analytics on Social Networks
by Brano Markic & Sanja Bijaksic & Arnela Bevanda

2016 Credibility and Consumer Behavior of Islamic Bank in Indonesia: A Literature Review
by Naufal BACHRI & Abdul RAHMAN LUBIS & NURDASILA & M. Shabri ABD. MAJID

2016 The Emotional States of the Consumer in Stores: The PA (Pleasure-Arousal) Adapted to the Algerian Context
by Sabrina ELBACHIR & Abderrahmane CHENINI

2016 Brand Experience in Banking Industry: Direct and Indirect Relationship to Loyalty
by Nuri WULANDARI

2016 Factors of Attracting Customers in Jordanian Consumer Markets: A Case Study of Amman Markets
by Hisham Ali SHATNAWI & Hamdi Jaber AL-BARAKAT

2016 Phenomenon of “Born Globals” in the internationalization of small and medium-sized enterprises in the Czech Republic
by Iveta Simberova & Eliska Rekova

2016 Editorial statement: Switching costs in the European postal service. Are there any solutions?
by Carlos Pateiro-Rodriguez & Carlos Javier Prado-Domínguez & Jesus M. Garcia-Iglesias & Jose M. Barreiro-Viñan

2016 Marka Askinin Marka Deneyimi ile Marka Sadakati Arasindaki Iliskiye Aracilik Etkisi
by Nilay ASKIN & Ilayda IPEK

2016 Vodafone’un Marka Kisiligi: BesIktas Taraftari, Rakip Takim Taraftarlari ve Takim Tutmayanlarin Algilarindaki Fark Uzerine Bir Arastirma
by Yener GIRISKEN & Caner GIRAY

2016 Kadin, Erkek, Ya Da? Hediye Satin Alma Davranisinda Cinsiyet Kimligi Rolunun Etkisi
by Tugba KILICER & Elif BOYRAZ & Adem TUZEMEN

2016 Facebook’ta Pazarlama Uygulamalarina Yonelik Tuketici Tutumlarinin Path Analizi Ile Incelenmesi
by Inci VARINLI & Nur BASYAZICIOGLU

2016 Buying behaviors when similar products are available under pay-what-you-want and posted price conditions: Field-experimental evidence
by Gerpott, Torsten J. & Schneider, Christina

2016 Farmer share and fair distribution in food chains from a consumer’s perspective
by Busch, Gesa & Spiller, Achim

2016 Bayesian persuasion with heterogeneous priors
by Alonso, Ricardo & Câmara, Odilon

2016 The compromise effect in action: Lessons from a restaurant's menu
by Pinger, Pia & Ruhmer-Krell, Isabel & Schumacher, Heiner

2016 Cause-related marketing of products with a negative externality
by Grolleau, Gilles & Ibanez, Lisette & Lavoie, Nathalie

2016 When do switching costs make markets more or less competitive?
by Ruiz-Aliseda, Francisco

2016 Consumers' quality choices during demand peaks
by Perrone, Helena

2016 Personalized pricing and price fairness
by Richards, Timothy J. & Liaukonyte, Jura & Streletskaya, Nadia A.

2016 Inter-firm price coordination in a two-sided market
by Kind, Hans Jarle & Nilssen, Tore & Sørgard, Lars

2016 More on intangibles: Do stockholders benefit from brand values?
by Chehab, Adham & Liu, Jeanny & Xiao, Yibo

2016 Consumer governance in electricity markets
by Daglish, Toby

2016 Moderating Role of Absorptive Capacity between Entrepreneurial Orientation and Technological Innovation Capabilities
by Nor Azila Mohd Noor & Abdul Qadir Rahomee Ahmed Aljanabi

2016 Marketing within the Boundaries of Psychology: What Influences the Choice Whether to go for International Education?
by Huda Hudaverdi & Yuliya Yankova

2016 The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia
by Mohamed Abdellatif Abu Auf & Salniza Bt Mohamed Salleh & Rushami Zien Yusoff

2016 Relationship Marketing Practices and Effects on Marketing Effectiveness: An Empirical Insight from the Hotel Industry
by Mazuri Abd Ghani & Aida Othman & Nor Asmahani Ibrahim & Wan Zulqurnain Wan Ismail

2016 Effects of Technological Innovation in Relationship between Green Supply Chain Management Practices and Green Performance
by Mohammed Sangiru Umar & Ibrahim Danjuma & Dahiru Dauda Hammawa & Sherif Ahmed Habibu

2016 Consumer Brand Relationships
by Noor Hasmini Binti Abd Ghani & Mohammad Kashedul Wahab Tuhin

2016 Perceived Risk, Trust and Information Seeking Behavior as Antecedents of Online Apparel Buying Behavior in India: An Exploratory Study in Context of Rajasthan
by Sumit Chaturvedi & Sachin Gupta & Devendra Singh Hada

2016 Distorting Economic Balance and its Consequences on the Regional Market of Consulting Services
by Svetlana Anatolievna Ashirova & Svetlana Valentinovna Yudina & Yevgeniya Vladimirovna Kabitova & Mouhabbat Sharifovna Garifullina & Natalia Vladimirovna Serikova

2016 Gender Differences in Interest in Using Electronic Money: An Application of Theory Planned Behavior
by Naili Farida & Elia Ardyan & Nuryakin

2016 Developing Salesperson Performance: The Role of Customer Encountering Competence Portfolio, Relational Capital and Service Excellent Customer Heterogeneity
by Berta Bekti Retnawati & Nuryakin

2016 Consumers’ Perceived Interactivity and Intention to use Mobile Banking in Structural Equation Modeling
by Darmesh Krishanan & Aye Aye Khin & Kevin Low Lock Teng & Karuthan Chinna

2016 SERVQUAL on Brand Image and Relationship Equity
by Pebi Kurniawan & Iwan Sidharta

2016 The Impact of Service Quality on Customer Satisfaction: A Study on Selected Retail Stores in India
by Mohammed Wamique Hisam & Shouvik Sanyal & Moinuddin Ahmad

2016 Enhancing Effectiveness of Employees through Training and Development in the Health Care Department of Khyber Pakhtunkhwa Pakistan: A Literature Review
by Altaf Hussain & Rosman Md Yusoff & Sajjad Ahmad Banoori & Anwar Khan & Muhammad Asad Khan

2016 Brand Equity and Brand Loyalty: New Perspective
by Abdelbaset M. Alkhawaldeh & Salniza Md. Salleh & Fairol Bin Halim

2016 Effect of Self-esteem on Customer Citizenship Behaviors among International University Branch Campus Students
by Vie Ming Tan & Farzana Quoquab & Fauziah Sh. Ahmad & Jihad Mohammad

2016 The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention
by See Kwong Goh & Nan Jiang & Pei Leng Tee

2016 “Made In China” Products and the Implication of Ethnic Identification Strength
by Huat Wei Huang & Ernest Cyril de Run & Ernest Cyril de Run & Hiram Ting & Hiram Ting & Huong Sung Colin Ting

2016 Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group Demands on Brand Choice Decisions
by Asad Rehman & Syed Ahsan Jamil

2016 An Analysis of the Impact of Service Quality and Passenger Satisfaction on Passenger Preferences for Airlines: A Study of the Indian Aviation Sector
by Shouvik Sanyal & Mohammed Wamique Hisam

2016 Why do Urban Young Adults Share Online Video Advertisement in Malaysia?
by See Kwong Goh & Inn-Shen Tan & Cheow Sern Vincent Yeo

2016 Effect of Advertising on the Brand Loyalty of Cosmetic Products among College Students
by Abraham Gyamfi Ababio & Emmanuel Erastus Yamoah

2016 The Impact of the E-Service Quality of Online Databases on Users’ Behavioral Intentions: A Perspective of Postgraduate Students
by Dia Zeglat & Fayiz Shrafat & Ziad Al-Smadi

2016 The Role Of Uncertainty Avoidance And Indulgence As Cultural Dimensions On Online Shopping Expenditure
by Emre Yýldýrým & Yusuf Arslan & Merve Türkmen Barutçu

2016 Marketing perspectives in sustainable tourism Montenegro
by Darko Lacmanović

2016 Pay What You Want – Möglichkeiten und Grenzen eines alternativen Geschäftsmodells
by Harald Trabold & David W. Weaver

2016 The Genetic Approach Of Marketing Research
by Adrian MICU & Angela Eliza MICU & Kamer AIVAZ & Alexandru CAPATINA

2016 Conceptual Model Regarding The Influence Of Social Media Marketing Communication On Brand Trust, Brand Affect And Brand Loyalty
by Gheorghe ORZAN & Otilia-Elena PLATON & Cristian Dragos STEFĂNESCU & Mihai ORZAN

2016 EMCEL, ¿cómo ejecutar una buena recuperación del servicio?
by Juan Manuel González Sánchez & Luciana Carla Manfredi

2016 Alcance y gestión de la huella de carbono como elemento dinamizador del branding por parte de empresas que implementan estas prácticas ambientales en Colombia
by Leonardo Ortegón Cortázar & Irma Chacón Páez & Ana C. Pinzón Vargas & Sandra Patricia Rojas Berrio

2016 Personalidade de marca de cursos de psicologia: um estudo em cidades do Brasil, Peru e Chile
by Izabelle Quezado & Verónica Peñaloza & Marianela Denegri & Ellen Campos Sousa & Victoria Aymé Barreda Parra & Felipe Gerhard

2016 Influencia del engagement académico en la lealtad de estudiantes de posgrado: un abordaje a través de un modelo de ecuaciones estructurales
by Francisca Cecilia Encinas Orozco & Judith Cavazos Arroyo

2016 Determinants Of Brand Equity: An Empirical Study Of It Industry
by Muhammad Fahid MUQADDAS & Ishtiaq AHMAD

2016 Online Communication In The Bricolage Market
by Mihai-Cosmin FANARU

2016 Some Restructuring Measures Of The Marketing Process In A Corporate Firm
by Ion Gr. IONESCU

2016 Does Csr Enhance Market Performance For Automotive Companies?
by Anca BUTNARIU & Dumitru FILIPEANU

2016 The New Rules Of Green Marketing- A Book Review
by Raluca-Mihaela SANDU

2016 Using Social Media In Political Campaigns. Evidence From Romania
by Andra-Ioana ANDRONICIUC

2016 The Destination Image Of Bucovina Among Romanian Tourists
by Ariadna Ioana JURAVLE (GAVRA) & Constantin SASU & Loredana TEREC-VLAD

2016 The Relationship Between The University Image And Students' Willingness To Recommend It
by Emanuela Maria AVRAM

2016 Electoral Prescribers. Who Are They?
by Constantin SASU & Marius Sorin DANGA

2016 The Influence Of Waiting Time Satisfaction On Customer Loyalty Towards Multi-Stage Services: Evidence From India
by Amit Mittal

2016 A Study On Organic Food Market Development In Romania
by Alexandrina, SÎRBU & Carmen Maria, IORDACHE & Iuliana, CIOCHINA

2016 Coordinates Of Developing The Balneary Tourism
by Carmen, IORDACHE & Alexandrina, SÎRBU & Iuliana, CIOCHINA

2016 Loyalty Programs: How To Measure Customer Loyalty?
by Simona-Silvana, MARGINEAN

2016 Influence of segmentation factors on leaflet distribution
by Michaela Jánská & Petra Olšová

2016 Public Perception Of The Role Of Science And Innovation In Solving The Problems Experienced By Contemporary Economy
by DURALIA Oana

2016 Are The Romanian Healthcare Services Competitive On The International Market?
by PENTESCU Alma & CETINÄ‚ Iuliana & ORZAN Gheorghe

2016 Online Social Networking Sites In Personal Â And Professional Life - A Marketing Research
by FUCIU Mircea & GORSKI Hortensia & DUMITRESCU Luigi

2016 Understanding Students' Perception, Expectations And The Need Of Innovating Educational Services In The Digital Economy Context
by MUNTHIU Maria-Cristiana & CETINA Iuliana

2016 Impact of Income on Customers' Loyalty: Are Customers with Higher Income more Loyal?
by Klopotan Igor & Vrhovec-Žohar Kristina & Mahič Edita

2016 Multichannel Strategy – The Dominant Approach In Modern Retailing
by Dragan Stojković & Stipe Lovreta & Zoran Bogetić

2016 Improving Business Performance Through Brand Management Practice
by Saša Veljković & Djordje Kaličanin

2016 Evaluacija Skala Za Merenje Relacionih Normi U Kanalima Marketinga U Republici Srbiji (Evaluation Of Scales To Measure Relational Norms In Marketing Channels In The Republic Of Serbia)
by Srđan Vajzović

2016 Exploring Customer Satisfaction Monitoring In Banking Services In Montenegro (Istraživanje Zadovoljstva Klijenata U Biznis Praksi Banaka U Crnoj Gori)
by Milorad Jovović & Bojana Femić-Radosavović & Nikola Mišnić & Ivana Jovović

2016 Direktni Marketing Poljoprivrednih Proizvoda U Republici Srbiji – Mogućnosti I Ograničenja (Direct Marketing Of The Serbian Agricultural Products - Drawbacks And Opportunities)
by Vlade Zarić & Dragana Kovačević & Vladimir Jovanović

2016 Evolucija, Redefinisanje I Perspektive Razvoja Koncepta Menadžmenta Kategorije Proizvoda
by Zoran Bogetić & Goran Petković & Dragan Stojković

2016 Towards Understanding Financial Behavior Of Smes: Role Of Socio-Psychological Factors Of Owner-Manager
by RABIA RASHEED & MARIA ABDUL RAHMAN & SYED ABID UR RAHMAN

2016 The Evolution Of E-Marketing In Business-To-Business (B2b) Environment And Its Impact On Firm Performance
by ADNAN AHMED SHEIKH & ARFAN SHAHZAD & AWANIS KU ISHAK

2016 Does Gender Really Affect Shopping Patterns?
by IOANA-NICOLETA ABRUDAN

2016 Characteristic features in setting up the marketing mix, position and segments of the banking sector
by Tsvetelina Nedialkova-Shtereva

2016 Young People'S Preferences For Romanian Agro Alimentary Goods
by Laura Catalina Timiras

2016 Intellectual Capital, An Intangible Item Not Reflected In The Financial Statements Of The Organizational Structure
by Paula – Angela VIDRASCU

2016 Studierea nevoii de initiere si dezvoltare a Start-Up-urilor in randul tinerilor din Romania
by David Ciocodeica

2016 Nonlinear Pricing
by Mark Armstrong

2016 Kontrowersje zwiazane z reklamowaniem lekow. Analiza porównawcza Polski i Stanów Zjednoczonych /Controversial Advertising of Medicines. A Comparison between Poland and the United States
by Marta Makowska

2016 Conceptualizing Schwartz Values in University Preference Decisions: A Pitch
by Asma A. Qureshi

2016 The Role of Corporate Versus Product Brand Dominance in Brand Portfolio Overlap: A Pitch
by Ann Wallin & Amanda Spry

2016 An Opinion Mining And Sentiment Analysisapproach For Evaluating Customer Satisfactionin A Digital Banking Environment
by Irina RAICU & Mirela Catalina TÃœRKEÈ˜

2016 Dimensions Of Consumers‘ Satisfaction Regarding Theeducational Services Provided By The Romanianmilitary Higher Education Institutions
by Laurentiu Florentin Stoenica

2016 Coordinates Of The Culture Consumption In Urbanenvironment
by Gardan Daniel Adrian & Catoiu Iacob & Gardan Iuliana Petronela

2016 Dimensions Of The Market Of Higher Educationinstitutions. The Military Higher Education System
by Laurentiu Florentin Stoenica & Calin Petrica Veghes

2016 Determinants Of The Offer For Educational Services Ofthe Romanian Military Higher Education Institutions
by Laurentiu Florentin Stoenica & Calin Petrica Veghes

2016 Educational Marketing Challenges - Universities Andgraduates' Employment. A Case Study
by Silvia Muhcina & Andreea-Daniela Moraru

2016 The Integration of Social Media into Corporate Processes
by Edit Bányai

2016 How to Transfer a Coupon-Based Event into a Hedonic Shopping Experience? Retail Branding Implications Based on the Glamour Shopping Days
by Zita Kelemen & Péter Nagy & Ildikó Kemény

2016 Symbolic consumption in the case of brand communities
by Szabolcs Prónay & Erzsébet Hetesi

2016 Service Quality Measurement And Demand For Insurance: An Empirical Study From Nigerian Insurance Industry
by Abass, OlufemiAdebowale & Oyetayo Yeside Abiodun

2016 Effect Of Sales Promotion Schemes On Purchase Quantity: A Study Of Malaysian Consumers
by Hawa JALLOW & Omkar DASTANE

2016 Influence Factors For Leasing Market Contracts
by Oana BARBULESCU & Ioan Constantin ENACHE

2016 Effect Of Social Media Marketing On Brand Equity Of Online Companies
by Satheeka Kavisekera & Nalin Abeysekera

2016 The Consequences Of Strategic Orientation Of The Firm On Business Performance
by Luminita Stefania BODEA & Cristian DUTU

2016 Aligning The Brand Identity And Brand Image After Rebranding
by Catalin Mihail BARBU

2016 Potential Association Of Private University Branding Effots With Perceptions And Attitudes Of Prospective Students: A Study In Sri Lanka
by Preethi PERERA & Nalin ABEYSEKERA & Dinesh SAMARASINGHE

2016 Investigating The Relationship Between Organizational Communication And Organizational Culture
by Sabina Madalina SOMACESCU & Catalin Mihail BARBU & Tudor NISTORESCU

2016 Influence Factors For Store Format Choice In The Apparel And Footwear Market
by Ioana Nicoleta Abrudan

2016 Complementarity Between The Functions And Instruments Of Internal Marketing And Human Resource Management
by Roxana CIOCLOV & Remus Ionu? NAGHI & Monica BOLDEA

2016 Can Money Buy Convenience: A Study On Income As A Motivator Of Online Shopping?
by Pallabi Mishra

2016 Systemic Approach Of The Consumer Behavior
by Adrian Nicolae CAZACU

2016 The Effectiveness Of Branded Mobile Apps On User’S Brand Attitudes And Purchase Intentions
by Victoria A. SEITZ & Nada M. ALDEBASI

2016 Elaboration of the Model for the Assessment of Outdoor Advertising Effectiveness
by Lina Pilelienė & Viktorija Grigaliūnaite

2016 Crowdsourcing Platforms: Users’ Experience Exposed
by Lucian-Florin Onișor & Daniela Ioniță

2016 Making Brand Visible: Advertising Elements Influencing Visual Attention to the Brand
by Viktorija Grigaliūnaitė & Lina Pilelienė

2016 Why Do Consumers Use Technologies for Shopping in Omnichannel Environments? Examining a Special Relationship Between Consumers and Devices
by Stephan Kull & Philipp Hübner

2016 Crowdsourcing and Outsourcing: Friends or Foes?
by Daniela Ioniță & Lucian-Florin Onișor

2016 Intuition or Marketing Research Information Usefulness in Business Organizations in the Light of Ordinal Regression Analysis
by Piotr Tarka

2016 The Brand of an Athlete - Reconsidering Its Dimensions
by Mihaela Constantinescu

2016 Social media instruments’ use and importance for the marketing communications mix - An exploratory analysis on companies' in Romania
by Andreea Pachițanu

2016 Characteristics and Development of Social Media as a Marketing Communications Tool
by Irina Iosub & Adelina Ivanov & Dan Smedescu

2016 Social-Media Platforms and Marketing of Higher Education Institutions
by Irina Iosub & Adelina Ivanov & Dan Smedescu

2016 To what Extent Does Gender Marketing Influence the Parental Purchase Decisions of Children’s Products, and how would these Customers React in a Genderless Informational World?
by Ioana Sinziana Burcea

2016 Business Process Management as a Strategy to Make Organizational Innovation
by Fabrizio Baldassarre & Francesca Ricciardi & Raffaele Campo

2016 Crowdsourcing: Looking for a Pattern
by Maria Colurcio & Stella Carè & Angela Caridà & Monia Melia

2016 Agro-Tourist Boarding Houses in Romania: Is Their Online Positioning Designed To Be Effective?
by Carmen Bălan

2016 Customer Vs. E-tailer: How Tablet Affects Mobile Commerce
by Sunday Adewale Olaleye

2016 The Science of Customer Satisfaction in the Retail Banking System- A Critical Comparison between the Two International Indexes: Net Promoter Score (NPS) and American Customer Satisfaction Index (ACSI)
by Elena Lidia Melnic

2016 Exploring Tourists' Emotional Experiences within a UNESCO Geo-Park
by Rita Cannas & Daniela Pettinao

2016 Cross-functional Working: Some Thoughts about the Third Market Orientation Component Implementation
by Amalia DUTU & Mihaela DIACONU & Olimpia OANCEA

2016 Identify of Information Asymmetry Practices in Bulgarian Goods Market
by Manuela Ivanova

2016 Innovative Models for Generating Ideas in High-Tech Environment
by Antoniya Boykova

2016 Automated Marketing and the Need for Revising Traditional Practices
by Evgeniya Tonkova

2016 Integrated Marketing Communication Tools: Traditional vs. Modern
by Olimpia Oancea & Amalia Dutu & Mihaela Diaconu & Mihaela Brinzea

2016 Emerging Trends in Customer Management in a Changing World
by Anne Dibley & Moira Clark & Andrew Myers

2016 Promoting Excellence in Customer Management: Emerging Trends in Business
by Moira Clark & Tony Harrington & Andrew Myers

2016 Identifying Competitive Advantages for Territories
by Yana Balashova-Kostadinova

2016 Simulation Business Games in the Research of Marketing Managers’ Decision Making Process
by Marcin Awdziej & Jolanta Tkaczyk

2016 Exploring the Traits of Marketing Strategy Approaches: The Latte Arborea Case Study
by Moreno Frau & Francesca Cabiddu

2016 Influence of Customer Relationship Management in Optometric Practice
by Polixenia Aurora Parescura

2016 Student Satisfaction, an Overview of Educational Services Quality- The Case of Bucharest University of Economic Studies
by Vasile Alecsandru Strat & Andreea Mihaela Barbu & Iuliana Cetina

2016 Crowdsourcing: Which is the Development Stage of the Crowdsourcing Practice in Romania?
by Carmen Balan

2016 Trade Business Communication Policy
by Dilyana Yaneva & Vyara Kyurova

2016 Transformational Leadership and its Impact on the Effectiveness of the Team
by LATIF ATIYAH

2016 Customer Orientation and Organizational Performance in Iraqi Private Banks
by BASIM ABBAS KRAIDY JASSMY & ZAKI MUHAMMAD ABBAS BHAYA & ZAID YASEEN SAUD AL-DULAIMI

2016 Goals, Strategies and Expected Return on Investment of Customer Education: An Exploratory Case Study
by Kamel Ben Youssef & Milena Viassone & Erick Leroux

2016 The Influence of Advertising Practice Corporate Social Responsibility
by IRINA OLIMPIA SUSANU & Nicoleta Cristache & Adrian MICU

2016 Effect of Viral Marketing in Health Services on Purchasing Decisions of Consumers: Sample of Ankara, Çankaya Province
by İlyas Ersoy & Dilaver Tengilimoglu & Pelin Yilik

2016 Blurring Lines – the Case for a Marketing Mind Set Within the Third Sector
by Janette Sheerman & Nancy Brown

2016 Profile of Luxury Male & Female Customers in Western India
by Milind Fadnavis

2016 Selected Aspects of Polish Digital Purchasers’ Behaviour. Results of Research
by Beata Tarczydło

2016 Education as a Factor of Macroeconomic Development
by Svetlana Ignjatijević & Ivan Milojević & Drago Cvijanović

2016 An Insight on the Influence of Price-Matching Guarantees on Consumer Behaviour in Romania
by Diana Maria Vrânceanu & Ionel Dumitru

2016 Advertisement in the Muslim World: A Critical Analysis from the Islamic Perspective
by Mohammed Abdur RAZZAQUE

2016 Considerations on Gastronomic Tourism as a Component of Sustainable Local Development
by Dan Mihnea Diaconescu & Remus Moraru & Gabriela Stanciulescu

2016 Place Branding – Geographical Approach. Case Study: Waterloo
by Marius-Cristian Neacsu & Silviu Negut & Gheorghe Vlasceanu

2016 Some Considerations Regarding Motivations and Overall Perceptions on Film Festivals
by Smaranda Cosma & Marius Bota & Cristina Fle?eriu & Adina Negru?a

2016 Determinant Factors of Green Marketing Adoption in the Hospitality Sector
by Liviu B. Vlad & Dragos C. Vasile & Octav-Ionut Macovei & Claudia E. Tuclea

2016 Perceptions of the Slow Food Cultural Trend among the Youth
by Lelia Voinea & Anca Atanase & Ion Schileru

2016 The Influence of New Technologies on Tourism Consumption Behavior of the Millennials
by Andreea Fortuna ?chiopu & Ana Mihaela Padurean & Madalina Lavinia ?ala & Ana-Maria Nica

2016 Relationship Marketing Stage of Development in Romanian Banking Industry
by Alina Filip & Diana Maria Vrânceanu & Bogdan Georgescu & Daniela Elena Marinescu

2016 Mediating and Marketing Factors Influence the Prescription Behavior of Physicians: An Empirical Investigation
by Rizwan Raheem Ahmed & Jolita Vveinhardt & Dalia Streimikiene & Muhammad Awais

2016 The Economics of Privacy
by Alessandro Acquisti & Curtis Taylor & Liad Wagman

2016 Market-Based Lobbying: Evidence from Advertising Spending in Italy
by Stefano DellaVigna & Ruben Durante & Brian Knight & Eliana La Ferrara

2016-12-30 Nekazaritzako elikagai ekologikoen banaketa politika iraunkorra: adierazle sistema agroekologikoaren proposamen praktikoa
by Begiristain Zubillaga, Mirene & Landeta Rodríguez, Jon & Mediano Serrano, Lucía

2016-12-30 El perfil del consumidor de comercio justo
by Cayón-Ruisánchez, Elena & García-de los Salmones, María del Mar & Pérez, Andrea

2016-12-30 Aseguru-etxeen irudi eta posizionamendua Euskal Autonomia Erkidegoan
by Rincón Díez, Virginia & Egaña Urrutia, Mikel

2016-11 Las consecuencias de navegar en español vs. inglés a la hora de desarrollar la lealtad hacia un destino turístico en Internet
by Alcántara Pilar, Juan Miguel & del Barrio García, Salvador

2016-11 A proposal for a new system of classification for hotels based on information taken from a multi-sponsor loyalty program
by Martín Santana, Josefa D. & Reinares Lara, Eva & Reinares Lara, Pedro

2016-11 Country Branding and its effect on the consumer in the global market
by Kilduff, Kerry & Núñez Tabales, Julia M.

2016-11 Identificación de líderes de opinión leales en Twitter
by López, Manuela & Sicilia, María

2016-11 El desarrollo de audiencias jóvenes en el género cultural ópera. Reflexiones en torno a la programación
by Cuenca, Macarena

2016(XXVI) Capacity and Capability. Consequences on Market Performance of Companies in Romania
by Cornel IONESCU & Adrian IONESCU & Andreea PACHI?ANU & Alexandru IONESCU

2015 Service Excellence als Marketingfaktor innerhalb des europäischen öffentlichen Auftragswesens – Ergebnisse eines Literatur-Reviews
by Dombach, Frauke-Julia

2015 The Veterinary Labour Market, a Place Where the Demand Meets the Supply of Veterinary Medical Services [Piaţa muncii în domeniul veterinar, un loc unde cererea întâlneşte oferta de servicii medicale veterinare]
by Vâlceanu Gabriela-Laura

2015 Analysing the Perception of Young People Regarding the Opportunities in Developing a Business through European Funds Projects [Analizarea percepţiei tinerilor privind posibilitatea dezvoltării unei afaceri prin intermediul proiectelor finanţate din fondur
by Radu Anamaria-Cătălina, Dobrescu Andra-Ileana

2015 Regional Patterns of Consumption Credit in Foreign Currency: A Quantitative Analysis of Consumer Behaviour in Romania [Pattern-uri regionale ale creditului de consum în valută: o analiză cantitativă a comportamentului consumatorilor în România]
by Stoica Ivona

2015 Subjective Life Expectancy, Materialistic Values and Saving: A Cross-National Perspective
by Volkan YENİARAS & Halil KIYMAZ

2015 Güven, Memnuniyet, Alternatiflerin Çekiciliği ve Değişime Direnç Değişkenlerinin Tutumsal ve Davranışsal Marka Bağlılığı Üzerindeki Etkilerinin Türk GSM Sektöründe Karşılaştırılması
by Semra DOĞAN & B.Zafer ERDOĞAN

2015 Giving ideas a chance: Systematic development of services in manufacturing industry
by Strassl, Johann & Schicker, Günter & Grasser, Christian

2015 Analyzing the Demand Characteristics of Muslim Consumers in the United Kingdom for New Zealand Halal Meat
by Riteshni Tarak & Mark Kilgour

2015 Constructing cultural identities: Venezia, Venezia Nativa, Venissa
by Valeria Emilia Re

2015 Rôle de la proximité et de l’identification dans la fidélité des consommateurs au point de vente dans différents circuits de distribution
by Costa, S. & Hérault-Fournier, C. & Sirieix, L.

2015 Price Competition in the Presence of a Web Aggregator
by Oksana Loginova & Andrea Mantovani

2015 Information and Online Reviews
by Oksana Loginova & Andrea Mantovani

2015 Fairness through Transparency: The Influence of Price Transparency on Consumer Perceptions of Price Fairness
by Sandra Rothenberger

2015 Online Complaint Handling: The Effects of Politeness and Grammaticality upon Perceived Professionalism and Loyalty
by Pierre-Nicolas Schwab & Sandra Rothenberger

2015 Politeness matters: The antecedents and consequences of politeness in a complaint handling setting
by Pierre-Nicolas Schwab & Laurence Rosier & Sandra Rothenberger

2015 An exploratory study of collinearity effects between antecedents of post-complaint satisfaction
by Pierre-Nicolas Schwab

2015 Online complaint handling practices: Company strategies and their effects upon post-complaint satisfaction
by Pierre-Nicolas Schwab

2015 Dimensions of Real and Virtual Consumer Experiences
by Katarzyna Dziewanowska

2015 Does the Country of Origin matters for hybrid products?
by Anca Tamas

2015 The perception of road safety communication campaigns: the gender influence
by Helena Sofia Rodrigues & Manuel Fonseca & Paulo Ribeiro Cardoso

2015 The impact of Online Social Network? usage on the purchase decision process: Quantitative and Qualitative stud
by Amel GRAA & Soumia ABDELHAK & Hayat BARAKA

2015 Determinants Of User Satisfaction With Mobile Applications: Case Of Facebook As A Mobile App In Turkey
by Fatma Zeynep Özata & ?çlem Er

2015 Fashion Marketing in Social Media: Using Instagram for Fashion Branding
by dilek çukul

2015 How Foreign Branding Affect Brand Personality And Purchase Intention?
by Sevgi Ay?e Öztürk & Fatma Zeynep Özata & Feyza A?largöz

2015 Teaching the Management of Marketing Profit First
by Theodore (Ted) Mitchell & Shawn Mitchell

2015 Armed Conflict's Influence on Marketing
by Neviana Krasteva

2015 Survey to investigative the relationship between Internet marketing and increase rate of saling products and services in the Kerman provine?s SMEs
by Mohammad Rahimian

2015 The Comparison Of Certain Theories Correlating Leisure Time And Recreation
by Alper Selçuk SAKAR

2015 A Survey On The Effects Of Service Quality On Customer Satisfaction And Loyalty
by Mehmet Akif Çini & Mehmet Emin Demir

2015 Use Of Social Media For Public Relations Purposes In Tourism
by ERSEN FAZIL COLLU & MEHMET ERHAN SUMMAK

2015 The Influence Of Real-Time Marketing On Social Media Users: A Study On Users Of 'Ek?? Sözlük'
by MEHMET ERHAN SUMMAK & ISMAIL ARI

2015 Measurement of the Relationship Between Service Quality and Brand Loyalty with Structural Equation Modeling: A Research on Users of Smartphone Brands
by Mehmet Nejat ÖZÜPEK & Murat KOÇY???T & Murat ERDO?DU

2015 Strategic Marketing in Higher Education from Alumni Perspective
by Petr Svoboda & Monika Harantova

2015 Brand Valuation Practices of Small and Medium-Sized Enterprises in the Czech Republic
by Monika Harantova & Petr Svoboda

2015 Undergraduate Students' Perception Of Service Delivery In The Mobile Telecommunication Industry In Ghana
by ABEDNEGO OKOE-AMARTEY

2015 Rebuilding Trust In The Aftermath Of A Financial Crisis
by Edwin Theron

2015 How "Green" Are Campers? A Study of Campers' Attitudes and Behaviours
by Marc-Antoine Vachon

2015 The Role Of The Consumer Demographics On Their Price Perceptions When Purchasing Shopping Goods- A Study From Eskisehir, Turkey
by Celil Koparal & Nuri Calik

2015 Consumer Attitudes Towards Counterfeits Of Branded Luxury Products And Their Risk Perceptions In This Context- A Field Study From Eski?Eh?R, Turkey
by Nuri Calik

2015 The Effects of Materialism and Consumer Need for Uniqueness on Frugality
by Hülya Bak?rta?

2015 Factors affecting the electronic exchange of data through viral marketing (Case Study: E-Commerce Users in Rasht City-Northern of Iran)
by Mohammad Taleghani

2015 Optimal Service Recovery Strategy
by Anirban Chakraborty

2015 Profiling the dietary supplement users in Turkey
by AHU ERGEN & FILIZ BOZKURT

2015 Customer perceptions of technology-based banking services:Influence of demographic variables
by Jhalukpreya Surujlal & Ephrem Redda

2015 Co-Production Dimensions in Medical Services
by Emily Hon Tshin Yapp & Stephen Sondoh J.R & Ruth Siganul

2015 The Role Of Social Media On Establishing Brand Value: A Content Analysis On Banks In Turkey
by Zeynep Birce Ergor & Elif Akagun Ergin

2015 Consumers? Attitudes Towards Brand Extensions: An Analysis On Food And Textile Industries In Turkey
by Elif Akagun Ergin & Nilay Sahin

2015 System Analysis Of Marketing Paradigms
by Syaglova, Yulia

2015 Client-oriented approach: internal view
by Latyshova, Ludmila & Syaglova, Yulia

2015 Transaksi drop shipping perspektif ekonomi syari’ah
by Busthomi, Achmad Otong

2015 Effect of Store Atmosphere on Consumer Purchase Intention
by Hussain, Riaz & Ali, Mazhar

2015 Social Media in Virtual Marketing
by Jalees, Tariq & Tariq, Huma & Zaman, Syed Imran & Alam Kazmi, Syed Hasnain

2015 What Marketing Strategy for Sacred Geometry Discoveries to Make Archaeotourism Work?
by Mulaj, Isa

2015 Do vegetarian marketing campaigns promote a vegan diet?
by James, Waters

2015 Social paradigms of the digital marketing- an Indian perspective of Social Media Marketing
by Malhotra, Deepika

2015 Improving Customer Experience in Mental Health Service: A case Study of Ivy Willis House
by Azeez, Waheed

2015 Nonlinear Pricing
by Armstrong, Mark

2015 Green packaging from a company’s perspective: Determining factors for packaging solutions in the German fruit juice industry
by Ramme, Iris & Heimann, Ruth

2015 Developments in Promotion Strategies Review on Psychological Streams of Consumers
by Alam Kazmi, Syed Hasnain

2015 Brand the Pricing: Critical Critique
by Alam Kazmi, Syed Hasnain

2015 Реклама В Мобильных Приложениях
by Sobolevsky, Alexandr

2015 You Are What You Consume
by Ahmed, Jubayer

2015 The Effects of the Teenagers (as Web Experts) in the Family Decision Making in Online Purchase Process: an Application to the Booking of Tourist Nights
by BOUSSIF, Torkia & ISSAOUI, Fakhri & DALY CHAKER, Najeh

2015 Model of building relationships with customers via the use of mobile devices
by Agnieszka Bojanowska

2015 GlobaliFusion, The First Worldwide, Holistic, Information & Communication Technologies (ICT) and Big Data Aggregation Approach to Social Media Marketing
by Greg Sand & Leonidas Tsitouras & George Dimitrakopoulos & Vassilis Chatzigiannakis

2015 Corporate reputation and customer loyalty as the measures of competitive enterprise position – empirical analyses on the example of banking sector
by Danuta Szwajca

2015 Social media evaluation metrics
by Ronalds Skulme & Valerijs Praude

2015 Nonlinear Pricing
by Mark Armstrong

2015 Clústeres competitivos del comercio minorista unilocalizado
by Josep-Francesc Valls & Joan Sureda & Antoni Parera & Marçal Tarragó

2015 Análisis transcultural de los estilos de compra del consumidor: el caso de España y Finlandia
by Ana R. Pertejo & Jenniina Halkoaho & Ana M. González-Fernández & Pirjo Laaksonen & Carmen R. Santos

2015 Un modelo multidisciplinar para el estudio de la relación del consumidor español con un destino. Aplicación al caso de Mundo Maya México
by Rafael Fabricio Matos Cámara & Sonia San Martín Gutiérrez

2015 Pricing Process of Kimono Fabric : the Case of Naraya (the Sugimoto Family)
by Atsuko Suzuki

2015 Factors influencing marketing communication perception by singles in Czech Republic
by Martin Klepek & Kateřina Matušínská

2015 When Online Engagement Gets in the Way of Offline Sales - A Natural Experiment
by Sagit Bar-Gill & Shachar Reichman

2015 Ethnic Marketing Sensitivity: Reconciling Rigorous Theory With Pragmatism
by Pires, Guilherme & Stanton, John

2015 Self-Signaling and Prosocial Behavior: a Cause Marketing Mobile Field Experiment
by Jean-Pierre Dubé & Xueming Luo & Zheng Fang

2015 Empirical analysis of customer motives in the shareconomy: a cross-sectoral comparison
by Birte Balck & Daniel Cracau

2015 The Growing Indian Middle Class: Attracting Indian Tourists to Japan
by Srabani Roy Choudhury

2015 Crowdfunding, demand uncertainty, and moral hazard - a mechanism design approach
by Roland Strausz & & &

2015 Empirical Analysis of Consumer Purchase Behavior: Interaction between State Dependence and Sensitivity to Marketing-Mix Variables
by Olga Novikova & Dmitriy B. Potapov

2015 The Effectiveness of Individual Targeting Through Smartphone Application in Retail: Evidence from Field Experiment
by Mariia I. Okuneva & Dmitriy B. Potapov

2015 Defining the links between retail price strategies and price tactics
by Lagin, Madelen & Gebert-Persson, Sabine

2015 Predictors of gambling among university students: the role of gender, sociality and attitudes towards risk
by Valeria De Bonis & Alessandro Gandolfo

2015 Social Networks As Marketing Channels
by Sonja Petrov, Vesna Zubac, Miroslav Milojeviæ

2015 Improving The Tourist Destination Image With Intangible Cultural Heritage: Montenegro As A Case Study
by Andriela Vitiæ-Æetkoviæ, Bojan Krstic, Ivona Jovanoviæ

2015 Measuring Customers’ Intimacy: Evidence From Indonesian Service-Based Companies
by Samuel PD Anantadjaya, Irma M. Nawangwulan, Ignatia Andari Pramesty, Grace Aditya Gunawan

2015 Viral Marketing
by Mira Rakic, Beba Rakic

2015 Subjective Truths
by Baillon, A.

2015 Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments
by Yang, Cathy L & Toubia, Olivier & de Jong, Martijn G

2015 Does a public campaign influence debit card usage? Evidence from the Netherlands
by Nicole Jonker & Mirjam Plooij & Johan Verburg

2015 Long Term Effects of Experience During Youth: Evidence From Consumptions in China
by K. Sudhir & Ishani Tewari

2015 Long Term Effects of “Prosperity in Youth” on Consumption: Evidence from China
by K. Sudhir & Ishani Tewari

2015 Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price
by Krämer, Florentin & Schmidt, Klaus M. & Spann, Martin & Stich, Lucas

2015 The Effects of Publicity on Demand: The Case of Anti-cholesterol Drugs
by Andrew Ching & Robert Clark & Ignatius Horstmann & Hyunwoo Lim

2015 Information and Online Reviews
by O. Loginova & A. Mantovani

2015 A Note on Quality Disclosure and Competition
by Jos Jansen

2015 Mathematical Programming Applied To Benchmarking In Economics And Management
by Jorge Santos & Armando B Mendes & Luís Cavique & Magdalena Kapelko

2015 Measuring The Effects Of Marketing Actions: The Role Of Matching Methodologies
by Iola Pinto & Margarida GMS Cardoso

2015 Clique Communities In Social Networks
by Luís Cavique & Armando B Mendes & Jorge MA Santos

2015 Stream-Based Classification For Social Network Recommendation Systems
by Yan Zhuang & Hang Yang

2015 A Model For Optimising Earned Attention In Social Media Based On A Memetic Algorithm
by Pedro Godinho & Luiz Moutinho & Manuela Silva

2015 Metaheuristics In Logistics
by Thomas Hanne & Suash Deb & Simon Fong

2015 Data Mining Process Models: A Roadmap For Knowledge Discovery
by Armando B Mendes & Luís Cavique & Jorge MA Santos

2015 Promethee: Technical Details And Developments, And Its Role In Performance Management
by Malcolm J Beynon & Harry Barton

2015 Bayesian Prediction With Linear Dynamic Model: Principle And Application
by Yun Li & Luiz Moutinho & Kwaku K Opong & Yang Pang

2015 Growth Models
by Mladen Sokele

2015 Qualitative Comparison Analysis: An Example Analysis Of Clinical Directorates And Resource Management
by Malcolm J Beynon & Aoife McDermott & Mary A Keating

2015 Interactive Virtual Platform For Shopping Furniture Based On Unity 3d
by Yingwan Wu & Simon Fong & Suash Deb & Thomas Hanne

2015 Too Much Ado About Nothing? Fuzzy Measurement Of Job Stress For School Leaders
by Berlin Wu & Mei Fen Liu

2015 Non-Parametric Test With Fuzzy Data And Its Applications In The Performance Evaluation Of Customer Capital
by Yu-Lan Lee & Ming-leih Wu & Chunti Su

2015 Meta-Heuristics In Marketing
by Stephen Hurley & Luiz Moutinho

2015 The Application Of Nn To Management Problems
by Arnaldo Coelho & Luiz Moutinho & Graeme D Hutcheson & Maria Manuela Santos Silva

2015 Artificial Neural Networks And Structural Equation Modelling: An Empirical Comparison To Evaluate Business Customer Loyalty
by Arnaldo Coelho & Luiz Moutinho & Graeme D Hutcheson & Maria Manuela Santos Silva

2015 Statistical Model Selection
by Graeme D Hutcheson

2015 Partial Least Squares Path Modelling In Marketing And Management Research: An Annotated Application
by Joaquín Aldás-Manzano

2015 Role Of Structural Equation Modelling In Theory Testing And Development
by Parikshat S Manhas & Ajay K Manrai & Lalita A Manrai & Ramjit

2015 A Review Of The Major Multidimensional Scaling Models For The Analysis Of Preference/Dominance Data In Marketing
by Wayne S DeSarbo & Sunghoon Kim

2015 Technological Opportunism, Antecedent Of E-Marketing Capabilities
by Raul Alexandru Hutu

2015 Quantitative Modelling in Marketing and Management
by

2015 Маркетингові Дослідження [Електронний Ресурс] : Практикум Для Студ. Спец. «Маркетинг» : В 2 Ч. / А. В. Катаєв ; Харк. Торг.-Екон. Ін-Т Київ. Нац. Торг.-Екон. Ун-Ту. – Електрон. Дані (1,46 Мб ; 3,34 Авт. Арк.). – Х. : Видавничий Центр «Діалог», 2015. – Ч. 1. Теорія Маркетингових Досліджень. – 1 Електрон. Опт. Диск (Cd-R). – Назва З Тит. Екрана
by Andrey Kataev

2015 Behavioral consequences of customers’ satisfaction with banking products and services
by Florin-Lucian ISAC & Anca-Maria IONESCU & Andrei DOBRE

2015 Marketing Effects Related To Socially Responsible Branding
by Maria Georgieva

2015 A New Business Model Of Marketing Research
by Elitsa Uzunova

2015 Tourist expectation and perception of world heritage site Sigiriya: Policy and institutional implications for Sri Lanka
by D.A. Sharmini Perera & VGR Chandran & D.A.C. Surang Silva & K. Chinna

2015 New trends international marketing: branding approach and its relationship with the consumer
by Armando M. Jiménez & Hermelinda Camirra

2015 Good Volatility, Bad Volatility: Signed Jumps and The Persistence of Volatility
by Andrew J. Patton & Kevin Sheppard

2015 Opportunities and challenges in promoting youth entrepreneurship in Montenegro
by Vesna Karadzic & Radivoje Drobnjak & Manijeh Reyhani

2015 The Future of Education into a Digital World
by Viorica Jelev

2015 Effect of Financial Leverage on Performance of the Firms: Empirical Evidence from Pakistan
by Zahoor Hussain Javed & Huma Huma Rao & Bader Akram & Muhammad Fayyaz Nazir

2015 Turistlerin Tatil Dönemlerinde Sergiledikleri Liminoid Davranışlar
by Semra AKTAŞ POLAT

2015 Türkçe ve Yabancı Dilde Marka İsmi Kullanılmasının Algılanan Kalite ve Satın Alma İsteğine Etkisi
by Leyla ÖZER & Beyza GÜLTEKİN & Sinem AYDIN

2015 Is The Price Only Motivation Source To Purchase Counterfeit Luxury Products?
by NIL ENGIZEK & AHMET SEKERKAYA

2015 The trade show conversation in developing inter-organizational relationships on the example of retail Real Estate industry (Rozmowa targowa w rozwijaniu wiezi miedzyorganizacyjnych na przykladzie branzy nieruchomosci handlowych)
by Marcin Gebarowski & Dariusz Siemieniako

2015 A conceptual model for driving green purchase among indian consumers
by Prashant Trivedi

2015 Generation Y on the e-commerce market. Comparison between Polish and South Korean young consumers’ behaviour
by Aleksandra Korzeniowska

2015 Authenticity in marketing: a response to consumer resistance?
by Christine Marks & Melani Prinsloo

2015 Using the SERVQUAL model to evaluate the quality of services for a farm school store
by Michael C. Handrinos & Dimitrios Folinas & Konstantinos Rotsios

2015 Does a global young consumer exist? A comparative study of South Korea and Poland
by Agnieszka Kacprzak & Katarzyna Dziewanowska

2015 Gender differences in mall shopping:a study of shopping behaviour of an emerging nation
by M. Sadiq Sohail

2015 The determinants of Polish movies’ box office performance in Poland
by Natalia Gmerek

2015 Produkt cyfrowy w świetle jakościowej teorii informacji i koncepcji hylemorfizmu
by Marcin Wieczerzycki

2015 The effect of drivers gender on the perception of Portuguese road safety communication campaigns
by Helena Sofia Rodrigues & Manuel José Fonseca & Paulo Ribeiro Cardoso

2015 Marketing to multicultural audiences - Ethnic marketing for Turks in the German automotive and telecommunications industries
by Patrick Szillat & Alexander Betov

2015 Some Developments in Direct Marketing
by Eleonora Mihaela Constantinescu & Gheorghe Marinescu

2015 Analysis of administrative risk on customer confidence in e-commerce system
by Habiballah Pilehvari & Salehi Asfiji

2015 Rethinking the Company’s Potential: A Real Way to Create Competitive Advantage
by Argentina Velea

2015 Does a Democratic Management Model Enhance Performance through Market Orientation? Empirical Evidence from the Mondragon Industrial Group
by Izaskun Agirre & Pedro Reinares & Fred Freundlich

2015 Façonner la prescription, influencer les médecins
by Greffion, Jérôme & Breda, Thomas

2015 A Brief Analysis Of Seasonality in the Romanian Car Market
by Gheorghe Savoiu & Victor Iorga Siman & Constantin Manea

2015 The Influence of Communication Mixture on Seniors' Purchase Behavior
by Michaela Janska

2015 Strategic-based Integration of Modern E-techniques in the Company's Operations: Experience and Prospects
by Anna A. Dokukina

2015 Relationship Marketing By Energy Companies
by Felicetta IOVINO

2015 Research on the Pharmaceutical Market in Europe and Romania
by Cristina Raluca MANDACHE & Anamaria BOBOIA

2015 Linking Human Resources with Internal Marketing in Football Management
by Vlad ROSCA

2015 Distribution of Projects Financed Through the Regional Operational Programme in the Development Regions: South – Muntenia, Bucharest – Ilfov, South – Eastand North - East
by Anamaria – Cãtãlina RADU & Andra - Ileana DOBRESCU & Maria - Cristina MITRICÃ (PÃDURE)

2015 Brand Components in Electoral Debates: Presidential Elections Romania 2009
by Ovidiu-Aurel GHIU?Ã

2015 Promotion: Branding Tool For Macedonia As A Tourist Destination
by Milenkovska, Violeta & Strezovski, Zoran & Milenkovska, Angela

2015 Customer Relationship Management: Concept And Importance For Banking Sector
by Laketa, Marko & Sanader, Dusica & Laketa, Luka & Misic, Zvonimir

2015 Healthcare Services Consumer Behavior In The Light Of Social Norms Influence
by Daniel Adrian, GÂRDAN & Iuliana Petronela, GÂRDAN (GEANGU)

2015 Placing Social Marketing in the Practice of Corporate Social Responsibility: Focusing on Environmental Issues
by Saraiva, Andrea & Pinto, Patrícia

2015 A Social Marketing Approach for Developing a Neighborhood Network
by Sequeira, Cláudia & Oliveira, Patrícia & Rodrigues, Ricardo & Sousa, Vanessa & Agapito, Dora

2015 UBICOOL - From Theory to Practice
by Alves, Helena

2015 Using Corporate Social Marketing in the Power Sector: A Case Study on Energy Efficiency
by Saraiva, Andrea & Pinto, Patrícia & Agapito, Dora

2015 Exploring the Personality Traits of Portugal as a Tourist Destination: Perspective of the Czech Market
by Guerreiro, Manuela & Agapito, Dora & Pech, Matěj

2015 The Effects of Word of Mouth Communication on The Sub Dimensions of Consumer Based Brand Equity: The Mediating Role of Brand Image
by Yıldız, Erkan

2015 Downward Price-Based Brand Line Extensions Effects on Luxury Brands
by Royo-Vela, Marcelo & Voss, Eileen

2015 Turkish Version of the Need for Cognitive Closure Scale: Evaluation of the Validity and Reliability
by Dursun, İnci & Ceylan, Kutalmış Emre & Kabadayı, Ebru Tümer

2015 Developing Marketing Higher Education Strategies Based on Studentsâ€™ Satisfaction Evolution
by Andreea OrÃ®ndaru

2015 The Project of â€˜Psychological Capitalizationâ€™ of the Romanian Wheat
by Raluca Hurduzeu & Florentin Gabriel Niculescu

2015 Successful Green Branding, a New Shift in Brand Strategy: Why and how it works
by Victor Danciu

2015 Competitive differentiation through brand extensions in the era of hyper competition
by Claudiu-Catalin Munteanu

2015 Social Media Usage In European Clubs Football Industry. Is Digital Reach Better Correlated With Sports Or Financial Performane?
by Teodor Dima

2015 Challenges of the modern retail trade
by PURCAREA, Theodor

2015 „Marketing the Business Online with Youtube: The Future is Now”
by TANASE, George Cosmin

2015 Omni-Channel Retailing: the changing battleground
by ROWELL, James

2015 Retailers: Facing the disruption of the traditional ways of doing business
by PURCAREA, Theodor

2015 Public Relations – an Essential Communication Tool in Marketing and Media Environment
by TANASE, George Cosmin

2015 Road Map for the Store of the Future, World Premiere, May 4, 2015, at SHOP 2015, Expo Milano 2015
by PURCAREA, Theodor

2015 Welcome to Carpathian Delta! Doripesco’s participation at TuttoFood, Expo Milano 2015
by COC, Ruxandra

2015 Advertising Campaign: Building Creative Ideas
by TANASE, George Cosmin

2015 Expo Milano 2015, TUTTOFOOD 2015, and SHOP 2015
by PURCAREA, Theodor

2015 Human Resource Management in Professional Service Firms: Learning from a framework for research and practice
by Kaiser, Stephan & Kozica, Arjan & Swart, Juani & Werr, Andreas

2015 Herding cats – Future professionals’ expectations of attractive employers
by Bullinger, Bernadette & Treisch, Corinna

2015 Analyzing Social Networks From The Perspective Of Marketing Decisions
by Logica BANICA & Victoria-Mihaela BRINZEA & Magdalena RADULESCU

2015 Consumer’s Behaviour in East Slovakia after Euro Introduction during the Crisis
by Eva Litavcová & Robert Bucki & Róbert Štefko & Petr Suchánek & Sylvia Jenčová

2015 Measuring Consumer Innovativeness: Identifying Innovators among Consumers of Modern Technologies
by Jana Filová

2015 Comparison of Customer Attitudes towards Loyalty Programs in Prague and in London
by Radek Tahal

2015 Top Level Results of a Study of Czech Households´ Awareness of the Food Advertising Industry’s Self-Regulation Related to Children
by Markéta Lhotáková & Květa Olšanová

2015 The Impact of Customers’ Perception of CSR on Corporate Brand Loyalty: The Case of the Romanian Mobile Telecom Industry
by Ovidiu-Ioan Moisescu

2015 Brand Revitalization: Don’t Let Your Brands Turn Into Sleepyheads
by Živa Kolbl & Maja Konečnik Ruzzier & Tomaž Kolar

2015 Ten Rules for Dealing with Negative Contributions in Social Media
by Adriana Stránská & Václav Stříteský

2015 A Theoretical Review of CRM Effects on Customer Satisfaction and Loyalty
by S. M. Kamrul Islam Shaon & Md. Hasebur Rahman

2015 Attitudes of Czechs towards Working Life
by Václav Stříteský & Marek Stříteský

2015 Цінова Стратегія І Стратегія Ціноутворення Організації: Термінологічна Та Змістовна Ідентифікація
by Tetyana Panasenko

2015 Модель Маркетингового Дослідження Конкурентного Середовища
by Dmitriy Krasilya

2015 Теоретичні Аспекти Маркетингового Управління Поведінкою Споживачів
by Evgen Danilenko

2015 Готельні Послуги Для Гіпотоніків В Україні: Науково-Практичні Результати Економіко-Організаційного Та Маркетингового Обґрунтування
by Yuliya Pereyaslova & Elena Hrebenyukova & Elizabeth Rasskazova

2015 Формування Лояльності Споживачів На Основі Оцінки Конкурентоспроможності Продукції
by Katerina Korzhenko

2015 Интернет-Брендинг Как Инструмент Маркетинговых Коммуникаций
by Elizaveta Klyuyeva

2015 Современная Структура Методов И Методик Маркетинговых Исследований, Применяемых Мировыми И Украинскими Исследовательскими Компаниями
by Yulia Bezkrovnaya

2015 Сучасна Структура Комплексу Маркетингових Комунікацій
by Elena Hrebenyukova

2015 Стан Та Перспективу Розвитку Будівельного Ринку України
by Darina Ovcharenko

2015 Оцінка Стану Та Виявлення Актуальних Трендів Культури Споживання Товарів І Послуг Кінцевими Споживачами В Україні
by Anna Osmolovich

2015 Measuring Indicators for Marketing Effectiveness in Czech Companies || Indicadores para medir la eficacia del marketing en las empresas checas
by Milichovsky, Frantisek

2015 Landing Pages Features to Attract Customers
by Ioana Teodorescu & Viorel Vasile

2015 Quality Strategies Used by Market Leader in the Competitive Coffee Industry
by Nicoleta Andreea Neacºu & Oana Bãrbulescu

2015 Few Aspects Concerning the Marketing Particularities in Healthcare Services
by Silvia Muhcina & Veronica Popovici

2015 Accounting Conservatism - An Argument for Sustainable Businesses
by Ma?ca Ema

2015 Dilemmas on Student's Place in Defining the Higher Education Institutions’ Marketing Strategy
by Popa Adela Laura

2015 Direct Research on Marketing concerning the Accessibility Degree of Seventeen Makeup Cosmetic Products marketed by Company X, among Customers
by Nenciu Daniela Simona & Constandache Mihaela & Stanciu Anca-Cristina

2015 Organizational Consequences of Internal Marketing Naghi Remus
by Naghi Remus Ionuþ & Preda Gheorghe & Para Iulia

2015 The Management of Institutional Communication in the Public vs. the Private Sector
by Luca Florin-Alexandru & Filipeanu Dumitru & Cãnãnãu Mihaela

2015 Postal Services Marketing
by Lãzãrescu Caius

2015 Sustainable Development and its Influence on the Change of Consumer’s Behaviour
by Juganaru Mariana & Juganaru Ion-Danut

2015 Consumer Mind - a Real Black Box
by Dinu Gabriel & Dinu Loredana

2015 Explanatory Models of Consumer Behaviour from a Psychological Perspective
by Rus Mihaela

2015 An Overview of Millennials’ Coming of Age. The Emergence of Generation Y and its Underlying and Consequential Socio-Economic Aspects
by Popovici Veronica & Muhcina Silvia

2015 The Approach Of Systems Thinking In Strategic Marketing Controlling
by Gabriele Hildmann & Ulrich Vossebein

2015 The Development And Diversification Of Services In The Cultural-Religious Domain By Types Of Education
by Sparchez Nicoleta & & &

2015 The Effect Of 'Organic' Labels On Consumer Perception Of Chocolates
by Marietta Kiss & Kontor Eniko & Kun Andras Istvan &

2015 On The Utility Of Enforcing Directive 2013/34/Eu In The Field Of The Social Responsbility Of The Public Organisations
by Potincu Cristian Romeo & Muresan (Potincu) Laura & &

2015 Juridical And Economic Analysis Of The Corporate Social Responsibility In The Banking Management From Romania
by Muresan (Potincu) Laura & Potincu Cristian Romeo & &

2015 Antecedents Of Customer Relationship Management Capabilities
by Tuleu Daniela

2015 Understanding Students Needs For A More Effective Online Marketing In The Higher Education System
by Popa Adela Laura

2015 A Classic Framework Of Online Marketing Tools
by Popa Adela Laura

2015 The Marketing Mentality Within The Organization - A Comparative Study Between Companies And Non-Profit Organizations In Romania
by Pop Nicolae Al. & Todor Mihai-Dan & Partenie Cristina-Veronica

2015 A Critical Analysis Of Patient Satisfaction With Diabetes Care
by Cotiu Madalina-Alexandra

2015 Remarks About Online Advertising - A Qualitative Research Among Romanian Professionals
by Acatrinei Carmen

2015 Key Trends of Study in the Sphere of Nonprofit Marketing
by Emil Hristov

2015 Product Policy of Bulgarian Companies in Times of Economic Crisis
by Krasimir Marinov

2015 Quantity Discounts: An Overview and Practical Guide for Buyers and Sellers
by Munson, Charles L. & Jackson, Jonathan

2015 Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis
by Iacobucci, Dawn & Popovich, Deidre L. & Bakamitsos, Georgios A. & Posavac, Steven S. & Kardes, Frank R.

2015 Bank controlling with a marketing attitude – applied statistics in the service of controlling
by Péter Kalmár & Zoltán Zéman & János Lukács

2015 Analysis Of Authoritative Publications: Free Press (Russia) And The Economist (Uk)
by Kiseleva A.A.

2015 Perspectives Of Low-Cost Air Transport Development In Russia
by Drobinin D. & Korenkova Y.

2015 Resource-Based Approach For The Management Of Service Company
by Surgikova A.V.

2015 INTELLIGENCE RESEARCH IN CONCIERGE SERVICES DOMESTIC service "Luxe"
by Sidorchuk, Roman & Kudryashova, A.

2015 The Introduction Of Evaluation Systems In The Customer Service The Enterprise Sector Companies
by Sharova, I.

2015 Organization Of Primary Data Collection System On The Example Of The Study Of Urban Passenger Transport In Moscow
by Efimova, D. & Belyaev, A. & Vasaladze, V. & Vorontsov, E. & Kolesov, S.

2015 Marketing evaluation of quality attributes of public transport using parametric approach: an overview of some of the results of two waves of research
by Sidorchuk, Roman & Skorobogatykh, Irina

2015 Management of Exporter-Overseas Channel Intermediary Relationships
by Amal R. Karunaratna & Lester W. Johnson

2015 Reconciliation of Expectancy-Valence and Expectation-Disconfirmation Paradigms in Investment Decisions: Case of Turkish Equity Investors
by BetÃ¼l Ã‡al

2015 Identitás és márka-modellek alkalmazása hátrányos helyzetű kistérségekben
by István Piskóti & Katalin Nagy & László Dankó & Zoltán Szakál & László Molnár

2015 Managing Consumer-Based Brand Equity in Higher Education
by Tina Vukasovic

2015 Using of Eye Tracker in HORECA Segment: Visual Proposal of Chosen Communication Tool on Restaurant Guests Decision
by Jakub Berčík & Elena Horská & Johana Paluchová & Katarína Neomániová

2015 Selected Personality Characteristics as Predictors of Emotional Consumer Behaviour
by Jana Rybanská

2015 The Influence of Package Attributes on Consumer Perception Among Generation Y
by Martin Souček & Denis Drexler & Steven Van Wichelen & Stanislav Mokrý & Ondřej Dufek

2015 Sound System and Noise as Essential Elements of Visual Merchandising in Selected Retail Chains in the Slovak Republic
by Jakub Berčík & Elena Horská

2015 When the reaper becomes a salesman: The influence of terror management on product preferences
by Tom van Bommel & Cormac Oâ€™Dwyer & Tim W. M. Zuidgeest & Fenna H. Poletiek

2015 Anthropomorphism and Advertising Effectiveness: Moderating Roles of Product Involvement and The Type of Consumer Need
by Cigdem BAÞFIRINCI & Zuhal ÇÝLÝNGÝR

2015 Service Quality Evaluation of Restaurants Using The Ahp And Topsis Method
by Salih YILDIZ & Emel YILDIZ

2015 Alexander Brem & Éric Viardot (eds.), Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation
by Gökhan AYDIN

2015 Severity and Controllability of Service Failures as Perceived by Passengers in Airline Industry
by Purva Hegde DESAI & M. Fatima DeSOUZA

2015 Personal Marketing Plan and Its Influence on Employability
by Jose G. VARGAS-HERNANDEZ & Rebeca Almanza JIMENEZ

2015 Családi életciklusok szerint eltérő fogyasztási minták elemzése
by Neulinger, Ágnes & Radó, Márta

2015 Studying the Relationship between Personality Traits of HSE Managers and Burnout. Case Study: Industry Leaders in Karaj Road
by Shahnaz Mohammadi & Elham Moshfegh & Ehsan Namdar Joyami

2015 The Ratio Evolution Analysis of the Non-Performing Loans Obtained by the Credit Institutions in Romania during the Period 2007-2015
by Mirela Catalina Turkes

2015 A Study about Customer Satisfaction of e-Service Quality of Point of Sale (POS)
by Sayyed Hassan Mirhosseini Ardakani & Mohammad Shaker Ardakani & Mohammad Fotouhi Ardakani

2015 The Influence of Strategic Alternatives on the Increasing Level Value of the Term Deposits
by Mirela Catalina Turkes

2015 Investigating the Effect of the Relationship Marketing Tactics on Customer’s Loyalty
by Mohammad Abasi Niko & Mohammad Hussein Askarinia & Ali Akbar Khalaf & Ehsan Namdar Joyami

2015 The internet of things. Between efficiency and privacy
by Eleonora Mihaela Constantinescu

2015 Efficient Corporate Strategies for Short and Medium Stages
by Ion Gr. Ionescu

2015 Card Payments in Romania – a Slow Transition From Cash to Card
by Mirela Catalina Turkes

2015 New Pilgrimage Destination in Romania-the Tomb of Father Arsenie Boca at Prislop Monastery
by Mihaela Simona Apostol & Adriana Anca Cristea & Tatiana Corina Dosescu

2015 Advertising of Mamaia
by Mihaela Simona Apostol & Adriana Anca Cristea & Tatiana Corina Dosescu

2015 Institutions and Organisms Involved in the Study of Marketing at International Level
by Irina Nicolau & Adina Musetescu & Cristian Stefan Craciun

2015 Structure Evaluation of Credit to Households from Romania During 2013-2014 Using Anova: Two-Factor with Replication
by Mirela Catalina Turkes

2015 The Relationship between Constituent Power And National Sovereignty. Some Theoretical Considerations
by Andreea Ana-Maria Alexe

2015 The Loyal Customers’ Perception Regarding The Online Buying Process
by Claudia BOBALCA

2015 Consumer culture and post-purchase behavior
by Aliya Bushra*

2015 Familiarity with Online retailing
by Sana Azar & Shamila Nabi Khan & Junaid Shavaid

2015 Malaysian Fast Food Brand Equity
by Teck Ming Tan & Hishamuddin Ismail & Rasiah Devinaga

2015 Why resist? examining the impact of technological Advancement and perceived usefulness on Malaysians’ switching intentions: The moderators
by Nik Mohd Hazrul Nik Hashim & Ameet Pandit & Syed Shah Alam & Rosli Abdul Manan

2015 Revisiting the relationship between internal marketing and external marketing:The role of customer orientation
by Norizan Mat Saad & Siti Hasnah Hassan & Liew Mei Shya

2015 Impact of Promotional Activities, After Sale Services, Mileage and Resale Value on the Purchase Decision - A Consumer Behaviour Study in Automobile Industry
by Dr. Rakesh Kumar

2015 Impact of Family Sentiments on Indian Woman and Their Buying Behaviour
by Ramesh Babu Kakumanu & Dr. V. Israel Raju & Dr. A. Kishore Kumar

2015 The Effect of Technological and Psychological Factors on Users' Intentions to Continually Read e-Books
by Chien-Wen Chen

2015 Deconstructing Financial Services Advertising in the Run Up to the Great Recession: The Case of the Live Richly Campaign
by Noel Murray & Ajay Manrai & Lalita Manrai

2015 How Do Austrian Small and Medium-Sized Service Enterprises Internationalize? Entry Strategies into the Emerging Markets of Central and Eastern Europe and the Role of Relationships
by Katharina Maria Hofer

2015 Cross-Cultural Food Consumption Behavior of Consumers in Fiji
by Karishma Kavita Devi & Gurmeet Singh & Rafia Naz & Kim-Shyan Fam

2015 Building Strong Customer Relationships through Brand Orientation in Small Service Firms: An Empirical Investigation
by Miloslava Chovancová & Christian Nedu Osakwe & Benson U. Ogbonna

2015 Romanian dental healthcare services staff motivation aimed at customersâ€™ consumption habits modification
by Gardan(GEANGU) Iuliana Petronela & Gardan Daniel Adrian

2015 From customer relationship management, to interaction platform between state and citizens
by Bija Suzana Monica

2015 A new approach in state-citizen dyad
by BÃ®ja Suzana Monica

2015 A New Approach in State-Citizen Dyad
by BÃ®ja Suzana Monica

2015 The importance of managerial communication in substantiation of medical services organisations marketing communication
by Gardan Daniel Adrian & Gardan(GEANGU) Iuliana Petronela

2015 Gestión Del Conocimiento Y Orientación Al Marketing Interno En El Desarrollo De Ventajas Competitivas En El Sector Hotelero / Knowledge Management And Internal Marketing Orientation For The Development Of Competitive Advantages In The Hotel Sector
by Ruizalba Robledo, José Luis & Vallespín Arán; María & Pérez-Aranda, Javier

2015 Determinantes De La Intención De Uso De Facebook En El Proceso De Decisión De Compra / Determining Factors Of The Intended Use Of Facebook In The Purchase Decision Process
by Miranda González, Francisco Javier & Rubio Lacoba, Sergio & Chamorro Mera, Antonio & Correia Loureiro, Sandra María

2015 Examining the Impact of Trust, Satisfaction and Service Qualityon Consumer E-Loyalty
by Fehmi AZEMI & Krenar BINAKU

2015 Innovation in Communication into a Digital World
by Viorica JELEV

2015 Healthcare Staff Motivation Effects on Healthcare Services Consumers Behaviour
by Daniel Adrian GARDAN & Diana CRACIUNAS & Iuliana Petronela GARDAN & Madalina MILITARU

2015 Measurement Of Perceived Quality Spectator Sports Events: Proposed Methodology, Medicion De La Calidad Percibida De Los Espectadores En Los Eventos Deportivos: Propuesta Metodologica
by Ana Milena Alvarez Cano

2015 Perceptions Of Customerâ´S Satisfaction In Financial Institutions: Evidence At Puebla, Mexico, Las Percepciones De La Satisfaccion Del Cliente En Las Entidades Financieras: Evidencia De Puebla, Mexico
by Hector Hugo Perez Villarreal & Mario Alberto Lagunes Perez & Sofia Elba Vazquez Herrera & Jesus Igor Heberto Barahona Torres

2015 Analysis Of The Marketing Experience Strategies Implemented By Chothing Brands In Two Shopping Center In Cali City, Analisis De Las Estrategias De Mercadeo De La Experiencia Implementadas Por Marcas De Prendas De Vestir, En Dos Centros Comerciales De La Ciudad De Cali Â€“ Colombia
by Carmen Elisa Lerma Cruz

2015 Sustainable Marketing As Global Positioning Strategy In The Mexican Franchise Operating In The City Of Hermosillo, Sonora,El Marketing Sustentable Como Estrategia De Posicionamiento Global En Las Franquicias Mexicanas Que Operan En La Ciudad De Hermosillo, Sonora
by Luis Enrique Ibarra Morales & Emma Vanessa Casas Medina & Erika Olivas Valdez & Karla Maria Barraza MartÃnez

2015 Special Interest Tourism: Market Research Of Motivation From A Customer, Turismo De Intereses Especiales: Investigacion De Mercado Sobre Las Motivaciones Desde La Perspectiva Del Cliente
by Cristobal Fernandez Robin & Jorge Cea Valencia & Paulina Santander & Roberto Melo Orrego

2015 Elements Determinants Of Urban Dynamics In Local Economic Development: The Case Of The Malls In Leon, Guanajuato, Mexico, Elementos Determinantes De La Dinamica Urbana En El Desarrollo Economico Local: El Caso De Los Centros Comerciales En Leon, Guanajuato, Mexico
by Martin Romero Castillo

2015 Consumer Behaviour In Internet Under The Social Psychological Model Of Veblen, El Comportamiento Del Consumidor En Internet Bajo El Modelo Psicolã“Gico Social De Veblen
by Omaira Cecilia Martinez Moreno & Jose Gabriel Ruiz Andrade & Ma. Cruz Lozano Ramirez & Ricardo Verjan Quinones

2015 Aqua-Agricultural Production: Creation And Implementation Of A Marketing Plan Produccion Acua-Agricola: Creaciã“N E Implementacion De Un Plan De Mercadeo
by Daniel Paredes Zempual & Roberto Quintana Jaime & Lizeth Alejandra GonzÃ¡lez Martinez & Viridiana Macias Vargas

2015 Technology And Business Performance: Travel Agency Case
by Enrique Corona Sandoval & Miguel Angel Olivares Urbina

2015 The Young And The Restless: Grappling With The Young Chinese Consumer Mindset
by Luding Tong

2015 The Relationship Between Cultural Dimensions And International Vendor Selection Criteria
by Jerrold Van Winter & Marilyn Liebrenz-Himes

2015 Export Inhibitors In The First Stage Of The Internationalization Process: Evidence From Mexico
by JosÃ© JesÃºs Merlos GarcÃa

2015 The Role Of Relationship Investment In Relationship Marketing In Nonprofit Organizations
by Tanti Handriana & Basu Swastha Dharmmesta & Bernardinus Maria Purwanto

2015 Impact Of Ethical Sales Behavior, Quality And Image On Customer Satisfaction And Loyalty: Evidence From Retail Banking In Egypt
by Ahmed Tolba & Iman Seoudi & Hakim Meshriki & Mina AbdelShahid

2015 Evaluation Of New Generic Top Level Domains From A Brand And A Trademark Perspective
by Alexander Nagel & Philipp Sandner

2015 A Comparison Of User Perceptions And Frequency Of Use Of Social Media To Use Of Social Media
by Brad Sago

2015 The Relationship Between Personality And Consumer Behavior Buying Patterns Within The Automobile Industry
by Lucinda Parmer & John Dillard

2015 Effect Of Justice In Complaint Handling On Customer Loyalty: Evidence From Egypt
by Ahmed Tolba & Iman Seoudi & Hakim Meshreki & Mamdouh Shimy

2015 What Makes Offline Word-Of-Mouth More Influential Than Online Word-Of-Mouth?
by Ahmet Bayraktar & Emine Erdogan

2015 Determinants Of Internet Corporate Social Responsibility Communication: Evidence From France
by Laetitia Pozniak & Perrine Ferauge

2015 Creating Executive Mba Program Value Through Demingâ€™S New Economics Principles
by Francis Petit

2015 An Explorative Study Of Virtual Trading Games: A Means-End Chain Approach
by Yu-Ling Lin

2015 Key Factors of Online Customer Satisfaction
by Caner Dincer & Banu Dincer

2015 Marketers, challenged to prove their new skills within the context of the actual trends
by PURCAREA, Theodor

2015 Organizing for digital marketing success in tourism
by RATIU, Monica Paula & PURCAREA, Ioan Matei

2015 Marketers, challenged to meeting digital priorities
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei

2015 Healing by Art within Palliative Therapy-Medicine: A Holistic Case-Study
by HALLIER, Marie Christin

2015 Reaching Travelers Through Digital Marketing Channels
by RATIU, Monica Paula & PURCAREA, Ioan Matei

2015 Digital Marketer: Facing Digital Marketing Opportunities
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei

2015 Rethinking the Business by Ensuring Marketing Transformation
by PURCAREA, Theodor

2015 Digital Tourism on the Way to Digital Marketing Success
by RATIU, Monica Paula & PURCAREA, Ioan Matei

2015 At the confluence of customer knowledge, delivery and engagement forming a challenging evolving delta of marketing, technology and management
by PURCAREA, Theodor

2015 Digital marketing, addressability and time, the new currency for CMOs
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei

2015 Marketing as a center of constant improvement and change
by PURCAREA, Theodor

2015 The store of tomorrow–a symbiosis between the real and the virtual
by SOCA, Diana

2015 Digital Marketing, Digital Disruption, and the New Rules of Digitization
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei

2015 La co-construction sémio-discursive des thématiques santé en Roumanie postcommuniste
by Daniela ROVENŢA-FRUMUŞANI

2015 Academic journals of media and communication – between scientific rigor and compromise
by Petre Gheorghe BÂRLEA

2015 La qualità della comunicazione via web per la promozione del turismo nautico
by Clara Benevolo & Elena Morchio

2015 Innovare il rapporto tra musei, visitatori ed utenti attraverso le relazioni digitali
by Ludovico Solima & Antonio Minguzzi

2015 Niche strategy and international growth: Comparing Puerto Rico and Corsica SMEs in the Specialty food industry
by Karen L. Orengo-Serra

2015 Le filiere corte auto-organizzate dai consumatori: il modello dei Gruppi di Acquisto Solidale
by Silvio Franco & Clara Cicatiello & Emanuele Blasi & Barbara Pancino

2015 Customer Satisfaction and Brand Switching Intention: A Study of Mobile Services in Saudi Arabia
by Mahmoud ABDEL HAMID SALEH & Abdulrahman ALTHONAYAN & Ayman ALHABIB & Essa ALRASHEEDI & Ghafar ALQAHTANI

2015 Evaluations of Co-Brands: A Two-Country Comparison
by Mark ANDERSON & Peter MARTINS DA SILVA

2015 Consumer Engagement in Online Settings: Conceptualization and Validation of Measurement Scales
by Simona VINEREAN & Alin OPREANA

2015 A New Development in Online Marketing: Introducing Digital Inbound Marketing
by Alin OPREANA & Simona VINEREAN

2015 Relationships among Hedonic and Utilitarian Factors and Exogenous and Endogenous Influences of Consumer Behavior in Tourism
by Simona VINEREAN & Alin OPREANA & Iuliana CETINA & Luigi DUMITRESCU

2015 The Probability Model of Expectation Disconfirmation Process
by Hui-Hsin HUANG

2015 The Impact of Marketing Mix Elements on Customer Loyalty for an Algerian Telecommunication Company
by Youcef SOUAR & Keltouma MAHI & Imane AMEUR

2015 Quality Service and Its Relation With Global Satisfaction in Fast Food Consumers. A Case Study
by Luis Enrique IBARRA MORALES & Jesús VELÁZQUEZ & Lourdes PARTIDA & Cinthia FRANCO

2015 Utilization of Customer Satisfaction Measurement in Czech Tourism
by Tomas Sadilek

2015 Faydaci ve Hazci Alisveris Degeri ve Tüketici Tatmininin Tüketicinin Davranissal Niyetleri Üzerindeki Etkileri
by Hülya Bakirtas & Ibrahim Bakirtas & Mümin Atalay Celik

2015 Pay-what-you-want or mark-off-your-own-price – A framing effect in customer-selected pricing
by Schröder, Marina & Lüer, Annemarie & Sadrieh, Abdolkarim

2015 How service bundling can increase the competitiveness of low market share transportation services
by Panou, Konstantinos & Kapros, Seraphim & Polydoropoulou, Amalia

2015 The role of individualism vs. collectivism in the formation of repurchase intent: A cross-industry comparison of the effects of cultural and personal values
by Frank, Björn & Enkawa, Takao & Schvaneveldt, Shane J.

2015 Passive innovation resistance: The curse of innovation? Investigating consequences for innovative consumer behavior
by Heidenreich, Sven & Kraemer, Tobias

2015 Parental style, parental practices, and socialization outcomes: An investigation of their linkages in the consumer socialization context
by Kim, Chankon & Yang, Zhiyong & Lee, Hanjoon

2015 Balancing the balance: Self-control mechanisms and compulsive buying
by Horváth, Csilla & Büttner, Oliver B. & Belei, Nina & Adıgüzel, Feray

2015 Self-concept clarity: Exploring its role in consumer behavior
by Mittal, Banwari

2015 Different strategies for evaluating consumer products: Attribute- and exemplar-based approaches compared
by Scheibehenne, Benjamin & von Helversen, Bettina & Rieskamp, Jörg

2015 Capital stock management during a recession that freezes credit markets
by Caulkins, Jonathan P. & Feichtinger, Gustav & Grass, Dieter & Hartl, Richard F. & Kort, Peter M. & Seidl, Andrea

2015 Who should handle retail? Vertical contracts, customer service, and social welfare in a Chinese mobile phone market
by Li, Jia & Moul, Charles C.

2015 Relative Importance of Perceived Value, Satisfaction and Perceived Risk on Willingness to Pay More
by Banu Külter Demirgüneþ

2015 The Role of Brand Loyalty: The Case Study of Telekom Malaysia
by Munawwer Husain

2015 Branding Orientation in the Accommodation Industry
by Melissa Li Sa Liow & Yeow Kim Chai

2015 Literature Review on Factors Influencing Milk Purchase Behaviour
by Klaudia Kurajdova & Janka Táborecka-Petrovicova

2015 Inicijalno definiranje ponude proizvoda kroz zadovoljstvo potrošača
by Tina Vukasović & Nives Mikulić

2015 Sharing and disclosure of informal consumer information (A cross-cultural study of India and Bulgaria)
by Dimitar Kolev,

2015 Market orientation in the banking sector: Measuring the key role of salesperson performance
by Verónica Rosendo-Ríos & Miguel Martín-Dávila

2015 Who is at the cutting-edge of market trends? Development of a scale for identifying “Lead-users”
by Alazne Mujika-Alberdi & Juan-José Gibaja-Martíns & Iñaki García-Arrizabalaga

2015 A few remarks on the introduction of the term “marketing” into economic literature
by Miroslaw Bochenek

2015 Capacidad de innovación de proceso y desempeño innovador: efecto mediador de la capacidad de innovación de producto
by José Arias-Pérez & Carlos Mario Durango Yepes & Nora Teresa Millán López

2015 Personalidad de marca de las escuelas de negocios en Chile: Propuesta de modelo
by Luis Araya-Castillo & Manuel Antonio Escobar-Farfan

2015 Análisis Competitivo por parte de los talleres de servicio automotriz, mediante el uso del valor percibido por el cliente
by Jaime Baby Moreno & Juan Fernando Uribe Arango

2015 Marketing experiencial para la promoción del proceso educativo a nivel de pregrado: un estudio de dos universidades privadas
by Migdalia Caridad & María Isabel Castellano & María Fernanda Hernández

2015 Conexiones alienadas entre economía, marketing y globalización
by Jorge Enrique Garcés Cano

2015 Uso de variables mediadoras y moderadoras en la explicacio?n de la lealtad del consumidor en ambientes de servicios
by Juan Carlos Bustamante

2015 El aroma al evaluar el involucramiento del consumidor con un producto y su percepcio?n de calidad
by Ana M. Arboleda & Julio C. Alonso

2015 Impacto de la responsabilidad social empresarial en el comportamiento de compra y disposicio?n a pagar de consumidores bogotanos
by Ezequiel Reficco & Percy Marquina Feldman

2015 El aroma al evaluar el involucramiento del consumidor con un producto y su percepcio?n de calidad
by Ana M. Arboleda & Julio C. Alonso

2015 Impacto de la responsabilidad social empresarial en el comportamiento de compra y disposicio?n a pagar de consumidores bogotanos
by Ezequiel Reficco & Percy Marquina Feldman

2015 Uso de variables mediadoras y moderadoras en la explicación de la lealtad del consumidor en ambientes de servicios
by Juan Carlos Bustamante

2015 La efectividad de la publicidad oposicional
by Pablo Farías

2015 Promoting Traditional Food Products As Healthy Diet Products
by Mihaela Teodora TARCZA & Marcela Sefora (SANA) NEMTEANU

2015 Factors Inlfuencing The Adoption Of Electronic Word Of Mouth
by Mihaela ABĂLĂESEI & Raluca-Mihaela SANDU

2015 Social Media And The Potential Of Weblogs In Marketing
by Raluca-Mihaela SANDU & Mihaela ABĂLĂESEI

2015 The Sport Marketing Management Model
by Alexandru Lucian MIHAI

2015 Internal And External Communication In Higher Education Institutions
by Emanuela Maria AVRAM

2015 Sustainable Agrifood Investment And Its Marketing
by Magdalena Daniela DINU (POPA)

2015 Ethics And Advertising
by Constantin SASU & Geanina Constanța PRAVĂȚ & Florin-Alexandru LUCA

2015 Modern Forms Of Promotion Of The Tourism Products In A Travel Agency
by Ion Gr. IONESCU

2015 Economic Crisis Implications On Paediatric Population’S Health
by Alina-Costina LUCA & Corina Anamaria IOAN & Florin-Alexandru LUCA

2015 Marketing Programs For Green Products In Achieving Ecological Sustainability
by Gabriela CĂPĂȚÎNĂ & Roxana-Denisa STOENESCU

2015 The Importance Of Online Communication In Higher Education
by Emanuela Maria AVRAM

2015 The Role Of Nation Branding In The Development Of Entrepreneurship In Tourism
by Ionela-Valeria POPESCU & Valerică OLTEANU & Cătălin Valeriu CURMEI

2015 Country-Of-Origin Effects On Purchasing Domestic Products: The Case Of Romania
by Roxana-Denisa STOENESCU & Gabriela CĂPĂȚÎNĂ

2015 Banner Ad, The Tool Of Persuasion In E-Marketing
by Florin-Alexandru LUCA & Constantin SASU & Geanina BUBĂSCU-MOSCALU

2015 Marketing And Advertising Ethics
by Florin-Alexandru LUCA & Dumitru FILIPEANU & Mihaela CANANAU

2015 Voters Decide. Classical Models Of Electoral Behavior
by Constantin SASU & Marius Sorin DANGĂ

2015 Realidad aumentada como herramienta de innovaciÃ³n dentro del proceso de venta de las Pymes
by Paulina SolÃ³rzano Salgado & Luis Rodrigo Valencia PÃ©rez

2015 Pay What You Want (PWYW) pricing ex post consumption: a sales strategy for experience goods
by Henrik Egbert & Matthias Greiff & Kreshnik Xhangolli

2015 Focus Group Interviews About The City Brand - An Explorative Study In The City Marketing Of Pite?Ti
by Mihaela, ASANDEI

2015 Healthcare Marketing - A Relational Approach
by CAZACU Lavinia & OPRESCU Alina Elena

2015 Characteristics Of Online Banking Products And Services
by BUCUR Luiza Emanuela

2015 Relationship Marketing - A Client Relationship Lifecycle Perspective - Theoretical Considerations On The Client Regaining Phase
by TICHINDELEAN Mihai

2015 Relationship Marketing - A Client Relationship Lifecycle Perspective - Theoretical Considerations On The Client Acquisition And Retention Phase
by ȚICHINDELEAN Mihai

2015 C-2-C Market Relations And Word Of Mouth
by Aleksandar Grubor & Ružica Kovač Žnideršić & Dražen Marić

2015 External Relationships And Marketing Practices In Serbian Firms: The Intangible Capital Perspective
by Sanja Mitić

2015 Cosmetic Consumption Of Metropolitan Males In A Developing Country
by NEZIHE FIGEN ERSOY & MEDET YOLAL & BULENT BATMAZ

2015 Alternative Measures Of Bank Service Quality: An Extended Review
by LACRAMIOARA RADOMIR & IOAN PLAIAS & VOICU-COSMIN NISTOR

2015 The Impact Of Perceived Csr On Customer Loyalty In The Personal Care Products Market
by OVIDIU I. MOISESCU

2015 Are Managers Fighting Their Marketers?
by ALEXANDRA ZBUCHEA & RARES MOCANU

2015 Some Evolutions Of The Romanian It Market
by Laura Catalina Timiras

2015 Social Factors Influence From The Perspective Of Dental Healthcare Services Consumers’ Behavior
by Iuliana Petronela Gardan & Daniel Adrian Gardan & Gheorghe Epuran

2015 Political Communication During The 2014 Presidential Campaign: Online Media Coverage
by Cristina Cirtita-Buzoianu

2015 Quantitative Research On The Concept Of Marketing Assimilation And Operationalization By Local Organizations In Practice
by Luminita Zait

2015 Modeling The Process Of Assimilation And Operationalization Of The Concept Of Marketing By Romanian Local Organizations
by Luminita Zait

2015 Landmarks On The Evolution Of E-Commerce In The European Union
by Laura Catalina Timiras & Bogdan Nichifor

2015 E-Commerce National Market - Study From The Perspective Of Manifested Demand
by Laura Catalina Timiras

2015 Candidates In The Presidential Elections In Romania (2014): The Use Of Social Media In Political Marketing
by Monica Patrut

2015 A Conceptual Approach On Press Conference
by Ioana Olariu & Bogdan Nichifor

2015 Advertising Brands By Means Of Sounds Symbolism: The Influence Of Vowels On Perceived Brand Characteristics
by Alina Duduciuc

2015 Online Media Coverage Of Environmental Protest In Romania. Rosia Montana Case
by Corina Daba-Buzoianu

2015 Cercetarea atitudinii consumatorilor fata de publicitate
by Raluca-Giorgiana Chivu

2015 Premisele marketingului in Romania
by Ion Vorovenci

2015 Cercetare cantitativa privind utilizarea retelelor de socializare online in randul tinerilor din Bucuresti
by David Ciocodeica

2015 Testarea experimentala a existentei unei influente exercitate de metrica Bounce rate asupra scorului de calitate din Google AdWords
by Alex Torac

2015 Product placement as a way of promoting on an international scale based on a series of films about James Bond
by Karolina Anielak

2015 Text Mining as a Supporting Process for VoC Clarification
by Aysun Kapucugil Ä°kiz & GÃ¼zin Ã–zdaÄŸoÄŸlu

2015 A Genetic Algorithm Metaheuristic For The Weapon-Target Based Media Allocation Problem
by Timur KeskintÃ¼rk & EyÃ¼p Ã‡etin

2015 Impacts Of Green Marketing Strategies On Benefits Of Hotels: The Case From Serbia
by Markovic JELICA & Miskovic IVANA & Tomka DRAGICA & Djeri LUKRECIJA & Milosevic SRDJAN

2015 Philatelic Boosterism: Tourism Stamps Of Small Island States
by Stanley Brunn

2015 Building Brand Awareness In The Medical Travel Market
by Iulia-Maria Apostu

2015 The Analysis Of The Relationship Between Marketing Strategies And The Performance Of Small And Medium Sized Businesses In Romania
by Carmen Adina Pastiu & Maria Muresan

2015 Cultural Participation And Touristic Valorisation Ofthe Local Cultural Heritage
by Lucian Marina

2015 Romanian Legislation In The Healthcare Services Domain
by Ruxandra Lazea & Maria Muresan

2015 Human Resources And Marketing Mix In Oil&Gas Industry
by Alina-Daniela Mihalcea

2015 The Impact Of Csr On Romanian Consumersâ€™ Trust
by Silvia Maican

2015 Views Of Young People On The Importance Of Marketingcommunication In Terms Of Accessing European Funds
by Mihai Orzan & Anamaria CatÄƒlina Radu & Andra Iuliana Dobrescu & Maria Cristina MitricÄƒ

2015 The Importance And The Role Of Tourism In The Economic And Social Life Of Alba County
by Claudia Olimpia MoisÄƒ

2015 Designing Email Marketing Campaigns - A Data Mining Approach Based On Consumer Preferences
by Radu Ioan Mogos & Carmen Acatrinei

2015 Considerations about financing agriculture in Romania. A special type of loan
by Daciana NEAMTIU

2015 Promotion techniques of a product. The promotion policy
by Ion DINU & Nadina FUGACIU

2015 Effects of the economic crisis on the Romanian consumer
by Mihaela BADEA & Bogdan PÎRVULESCU

2015 The pricing strategies of Hungarian food retail chains during the last recession
by Zombor Berezvai

2015 Search Engine Advertising: To Click Or Not To Click On Sponsored Ads
by Cuciurhan Mihaela M.D Student & Asist. Prof. Patricia Bertea Ph. D

2015 Proactive And Reactive Foreign Market Oriented International Ventures: A Comparative Analysis On Performance
by Lect. Emoke-Szidónia Feder Ph. D.

2015 Is The Behaviour Of Banking Services Consumers In Miercurea Ciuc Gender Different?
by Erika KULCSÁR & Emoke SZABÓ

2015 On The Sustainability Of Fast Fashion Supply Chains – A Comparison Between The Sustainability Of Inditex And H&M’S Supply Chains
by Alexandra-Codru?a POPESCU (BÎZOI)

2015 Development And Validation Of A Measurement Scale For Customers’ Perceptions Of Corporate Social Responsibility
by Ovidiu I. MOISESCU

2015 Banker’S Perception On Green Banking-An Empirical Study On Islamic Banks In Bangladesh
by Mohammad MASUKUJJAMAN & Chamhuri SIWAR & Reaz MAHMUD & Syed Shah ALAM

2015 Network Communication Model: Propensity Of Network Inter-Connectivity Based On Types Of Network Relations
by Lokhman Hakim BIN OSMAN

2015 Investigating The Determinants Of Student Academic Performance: A Study On Comilla University
by Mohammed Belal UDDIN

2015 The Perceptions Of Romanian Young Entrepreneurs Regarding The Challenges Of An Innovative Business Environment
by Lavinia DOVLEAC & Marius BALASESCU & Simona BALASESCU

2015 Young People’S Perceptions Towards Sexuality In Advertising
by Cristina Maria BALGARADEAN & Raluca BABUT

2015 Comparative Analysis Of The Tourist Activity At The Level Of South-West Oltenia Region
by Flaviu MEGHISAN

2015 Influence Of Customer Values And Self-Image Congruity On Customer Behavior-Based Crm Performance
by Mandy Loh & Maisarah Ahmad & Suhaila Abdul Kadir & Syed Shah Alam

2015 Comparative Analysis Of The Tourist Activity At The Level Of South-West Oltenia Region
by Bogdan BUDICA & Adrian Florin Budica-Iacob

2015 Model Of Health Tourism Development - Spa Tourism Cluster In Romania
by Daniela FUNDEANU

2015 A Theory Of Consumer’S Perceived Risk Under The Halo Effect
by Dorian-Laurentiu FLOREA

2015 Global Public Private Partnership: An Analogical Reasoning Model
by Hyuk KIM

2015 Consequences Of Employee’S Customer Orientation In Public Services
by Andrada IACOB

2015 Marketing – A Way To Increase The Value Of The Performing Arts
by Claudia Maria CACOVEAN

2015 The Magic Of Dark Tourism
by Erika KULCSÁR & PhD Rozalina Zsófia SIMON

2015 Wine Tourism In Western Moldova - To A Future Alsace?
by Mihaela MANEA

2015 Particularities Of Organic Products Market In Romania
by Natalita Maria Sperdea & Maria Magdalena Criveanu

2015 Considerations Concerning The E-Tourism Performance In Clisura Dunarii Destination
by Adina Dinu & Tudor Nistorescu

2015 Mobile Telecommunications Services And Mobile Health Devices
by Gheorghe Meghisan & Georgeta-Madalina Meghisan

2015 A New Vision In Sales: Satisfying Customer Needs And Social Responsibility
by Ion Stancu

2015 Different Web Credibility Assessment As A Result Of One Year Difference In Education. A Study On The Dimensions Of Credibility Of Commercial Presentation Websites
by Oana TUGULEA

2015 Space Tourism Market Analysis. Current Situation and Future Trends
by Corina Larisa Bunghez

2015 Corporate Social Responsibility as a Brand: Practical Activity or Social Hypocrisy?
by Jolita Vveinhardt & Egle Stonkute

2015 The Impact of Packaging Design on Health Product Perceptions
by Debra Riley & Peter Martins da Silva & Sabrina Behr

2015 Redefining 'The Rich'
by Milind Fadnavis

2015 Would the Niagara Region Benefit from Specialising in Riesling?
by Federico Guillermo Topolansky Barbe & Andrea Fujarczuk & Magdalena Maria Gonzalez Triay

2015 To Buy or To Lie: Determinants of Purchase Intention of Counterfeit Fashion in Malaysia
by Derek Ong Lai Teik & Terrance Chiang Tong Seng & Amanda Pung Xin-Yi

2015 Modeling Store Patronage: A Systematic Review
by Sutthipong Meeyai

2015 New Marketing Research Models: The Potentials of The Social Network Analysis Applied to Social Media
by Luca Marinelli & Gian Luca Gregori

2015 A Phenomenological Approach of E-Commerce Websites Interactivity Dimensions: A Close Look at Experts’ Challenges
by Adriana Emilia Robu (Percă-Robu)

2015 Customer Engagement Behaviour in the Fashion Industry
by Katarzyna Rupik

2015 A Multi-Agent Technology Based Platform for Marketing Communication
by Radu Ioan MOGOS

2015 Marketing Research thought Near Filed Communication
by Dan Mitrea

2015 Public Relations as an Exposure Tool for the Management
by Edmir Kuazaqui

2015 Marketing and Business Development between Idea, Scientific Discovery and Innovation
by Lucian-Florin Onișor

2015 Business Development Challenges for Security Industry – The Classical Market and The New Technology Market
by Emilian Cristian Irimescu

2015 Experiential Marketing: An Efficient Tool to Leverage Marketing Communication Impact on Consumer Behaviou
by Camelia Kailani & Narcisa Ciobotar

2015 Green Business for Green Meetings (Case Study: Opatija Kongress Hotels)
by Daniela Gracan & Marina Barkidija

2015 Mobile Game Advertising Recall in Pre- and Post-Game Experience
by Jari Salo

2015 The Interaction Between Organizational Silence Climate And Employees Behaviors In The Field Of Health
by Egehan Ozkan & Dilaver Tengilimoğlu & Pelin Yilik

2015 Can Discount Pricing Be A Comeptitive Brand Strategy? An Evaluation of Aldi
by Chukwuka Ododo & Gary Mulholland & Jason Turner

2015 Events Marketing 4-D Research
by Daniel Moise

2015 Marketing Trends in the Online Retailing of Books in Romania
by Carmen Balan

2015 Consumer Susceptibility to Social Influence and Tendency to Generate a Positive or Negative Message in Word of Mouth Communication
by Jolanta Tkaczyk

2015 Consumers Behavior Features Upon the Organic Products in Romania
by Narcis-Alexandru Bozga

2015 Psychology of Luxury Goods Consumer
by Razvan Zaharia & Rodica Milena Zaharia

2015 Brand: a Simple Name or a Criterion in Purchasing Decisions?
by Ionela – Valeria POPESCU

2015 Direct Marketing Strategy for „Coradrive” Service, Promoted by Cora Company
by Stefan-Alexandru Catana & Victor Constantinescu

2015 Business Development Characteristics: Findings from Literature
by Michael Sturm

2015 Global Brands Dynamics: Implications for Building Corporate Identity in Emerging Markets
by Bistra Vassileva & Adriyana Miteva

2015 Brand Extensions Differentiation: Implications for Strategy
by Claudiu-Cătălin Munteanu

2015 Polish Tourists’ Perceptions of Service Quality Offered by Summer Resort Hotels in Romania
by Maria Johann & Mihaela Constantinescu & Stefan Claudiu Caescu

2015 Pricing Strategy in Services - Pricing Strategies in Transport Services
by Bogdan Georgescu

2015 The Impact of Corporate Sustainability Strategies on the Financial Performance of Romanian Companies in the Context of Green Marketing
by Marian Siminica & Liviu Craciun & Adina Dinu

2015 Reporting of Non-Financial Performance Indicators – a Useful Tool for a Sustainable Marketing Strategy
by Adriana Calu & Costel Negrei & Daniela Artemisa Calu & Viorel Avram

2015 Converging Sustainable Entrepreneurship and the Contemporary Marketing Practices. An Insight into Romanian Start-Ups
by Cristian Valentin Hapenciuc & Florina Pînzaru & Elena-Madalina Vatamanescu & Pavel Stanciu

2015 Sustenability and Organic Growth Marketing: an Exploratory Approach on Valorisation of Durable Development Principles in Tourism
by Gheorghe Epuran & Lavinia Dovleac & Ioana Simona Ivasciuc & Bianca Tescasiu

2015 Matrix Model for Choosing Green Marketing Sustainable Strategic Alternatives
by Catalina Sitnikov & Laura Vasilescu & Radu Ogarca & Sorin Tudor

2015 Towards Sustainable Marketing: Strategy in Slovak Companies
by Juraj Cheben & Drahoslav Lancaric & Radovan Savov & Marián Tóth

2015 The Role of Marketing Audit in Evaluation Sustainable Marketing Performance in Romanian Organizations
by Daniel Serbanica & Violeta Radulescu & Anca Francisca Cruceru

2015 The effect of backroom size on retail product availability – operational and technological solutions
by Nikola Milicevic & Aleksandar Grubor

2015 Applying RFID technology in the retail industry – benefits and concerns from the consumer’s perspective
by Ádám Novotny & Lóránt Dávid & Hajnalka Csáfor

2015 The impact of innovative commercial technologies on students’ behaviour of an economic university
by Laurentiu-Dan Anghel & Diana Maria Vrânceanu & Alina Filip & Claudia Elena Tuclea

2015 Consumers` perception on the use of innovative technologies in creating store atmosphere
by Mirela Octavia Sirbu & Andreea Simona Saseanu & Simona Ioana Ghita

2015 The relationship among image, satisfaction and loyalty – innovative factor of competitiveness for shopping centers
by Ioana-Nicoleta Abrudan & Ioan Plaias & Dan-Cristian Dabija

2015 Adolescence and the Path to Maturity in Global Retail
by Bart J. Bronnenberg & Paul B. Ellickson

2015 Loss Aversion and Consumption Choice: Theory and Experimental Evidence
by Heiko Karle & Georg Kirchsteiger & Martin Peitz

2015-10-06 Brand image and lexicographic analysis: an application to shopping malls
by Ortegón Cortazar, Leonardo & Royo Vela, Marcelo

2015-03 Measuring the influence of customer-based store brand equity in the purchase intention
by Calvo Porral, Cristina & Martínez Fernández, Valentín Alejandro & Juanatey Boga, Oscar & Lévy Mangín, Jean Pierre

2015(XXV) The regional consumption credit. Trends, structures and territorial relevance
by Ivona STOICA

2015(XXV) The relationship between the innovation orientation and organizations’ performance in Romania
by Adrian IONESCU & Cornel IONESCU

2014 Le système de management de marque : médiateur de la relation entre l'orientation marché et la performance marque : Une comparaison sur la base de cinq secteurs d'activité
by Dunes, Mathieu

2014 Le lien entre satisfaction et fidélité du consommateur dans le secteur de l'habillement : impact de l'usage des marques et des soldes
by Cloonan, Caroline

2014 Les freins à l’achat d’occasion en ligne : le rôle des lois de la magie sympathique
by Noël-Bezançon, Marjolaine

2014 L'accountability ou l'obligation de rendre des comptes ressenties par le praticien du marketing : variable médiatrice entre antécédents personnels et réponses comportementales
by Casenave, Eric

2014 Effets du bouche-à-oreille en ligne sur les décisions d’achat : le cas des avis de consommateurs sur plateforme Internet
by Cadario, Romain

2014 L'inhibition interculturelle et ses effets sur le comportement de consommation : le cas des jeunes Françaises d'origine maghrébine
by Benadjemia, Samira

2014 The Future of Sustainable Consumption: What Role for Consumers? [Viitorul consumului durabil: ce rol vor avea consumatorii?]
by Danciu Victor

2014 Customer Satisfaction in Private Banking
by Volker Seiler & Markus Rudolf

2014 Müslüman Dindarlık, Plansız Alışverişe Olan Yatkınlık, Fiyat-Değer Bilinci ve Alışveriş Sonrası Pişmanlık Durumu: Bir Temel Düzenleyici Model Analizi
by Tuğra Nazlı AKARSU & Volkan YENİARAS

2014 Susceptibility and influence in social media word-of-mouth
by Claussen, Jörg & Engelstätter, Benjamin & Ward, Michael R.

2014 Are riding club members willing to pay or work for an overall quality improvement?
by Kiefer, Stephanie

2014 The Determinants of Equity Transmission Between the New and Used Car Markets – A Hedonic Analysis
by Kihm, Alex & Vance, Colin

2014 An experimental study of corporate social responsibility through charitable giving in Bertrand markets
by Feicht, Robert & Grimm, Veronika & Seebauer, Michael

2014 Wie erzielen Unternehmen herausragende Serviceleistungen mit höheren Gewinnen?
by Strassl, Johann & Schicker, Günter

2014 Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity
by Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan)

2014 Quality competition and entry deterrence: When to launch an extra brand
by Müller, Stephan & Götz, Georg

2014 The Development and Change in City Branding: A Content Analysis of the Literature
by Senay Oguztimur & Ulun Akturan

2014 Do distributors really know the product? Approaching emerging markets through exports
by Francesca Checchinato & Lala Hu & Tiziano Vescovi

2014 Internationalization of Middle Size Multinational Enterprises in Chinese Markets: Mirroring Back Effects
by Andrea Pontiggia & Tiziano Vescovi

2014 Product and Marketing Actions in a Competitive Scenario
by Marco Giarratana & Alessandra Perri

2014 Factors Affecting a Brands Perception in Russia
by Gerasimenko Valentina & Ochkovskaya Marina & Rybalko Maria

2014 Food waste and promotions
by Le Borgne, G. & Sirieix, L. & Costa, S.

2014 Paradoxes of sustainable food and consumer coping strategies
by Moruzzi, R. & Sirieix, L.

2014 From sustainable consumption to sustainable practices
by Daniel, M. & Sirieix, L.

2014 Learning in Advance Selling with Heterogeneous Consumers
by Oksana Loginova & X. Hnery Wang & Chenhang Zeng

2014 Exploding Offers with Experimental Consumer Goods
by Alexander L. Brown & Ajalavat Viriyavipart & Xiaoyuan Wang

2014 When Price Discrimination Fails - A Principal Agent Problem with Social Influence
by Vlad Radoias

2014 Contemporary Economic and Social Trends and Their Impact on Marketing
by Neviana Krasteva

2014 Linking Value Co-creation and Organizational Absorptive Capacity: Theoretical study and Conceptual model
by Monika Maciuliene

2014 Perceived Quality of the Higher Education Institution in Relation to Building a Strong Brand from the Alumni Perspective
by Petr Svoboda & Monika Harantova

2014 The Main Factors for Strategic Building of the Brand Value and Methods for Brand Valuation at the Czech Republic Market
by Monika Harantova & Petr Svoboda

2014 Comparative analysis of the engagement rate on Facebook and Google Plus social networks
by Tudor Niciporuc

2014 Examining the Liaison between Marketing Communication and Open Innovation, in the Scope of the Hungarian Innovation Clusters
by István Kovács

2014 Consumers´ Information Search Behavior on Wholesome Nutrition and their Attitudes towards Health Products; A Field Study from Eskisehir, Turkey
by Nurcan Turan & Nuri Calik

2014 Consumer Innovativeness in Purchase of Hi-Tech Home Appliances and the Factors Influencing Consumer Behavior in Electronics Market - A Field Study from Eskisehir , Turkey
by Celil Koparal & Nuri Calik

2014 Identification of Electronic Banking Acceptance Components in Branches of Keshavarzi Bank of Guilan Province (Northern of Iran)
by Mohammad Taleghani

2014 The reasons for the resignation of activity on social networking sites
by Andrzej Szymkowiak

2014 The Effects Of Relational Marketing On The Business Performance: A Practical Study On The Authorized Auto Sales Agencies
by ESEN ?AH?N & MUAMMER ZERENLER & EMEL CELEP

2014 Understanding the factors influencing soccer team identification and its impacts on team sponsors: An evidence from Thailand Premier league
by DISSATAT PRASERTSAKUL & Titipong Rerngrittirong

2014 How important is privacy concern and behaviour on Facebook?
by Yolanda Jordaan

2014 A Model of Social Interactivity through Internet-based Technologies: Implications for Marketing Communications
by Boonchai Hongcharu

2014 Sustainable marketing for sustainable development
by Marcel Meler & Dragan Maga?

2014 Cultural tourism in Oltenia (Romania) ? disregarded opportunity
by Liliana Popescu & Amalia Badita & Mirela Mazilu

2014 Sports Events As A Tool To Leverage The Tourism Destination Image
by Pereira, Elsa & Mascarenhas, Maria Margarida & Pires, Gustavo

2014 Räumliches Einkaufsverhalten und Standortpolitik im Einzelhandel unter Berücksichtigung von Agglomerationseffekten: Theoretische Erklärungsansätze, modellanalytische Zugänge und eine empirisch-ökonometrische Marktgebietsanalyse anhand eines Fallbeispiels aus dem ländlichen Raum Ostwestfalens/Südniedersachsens
by Wieland, Thomas

2014 Value Co-creation, Dynamic Capabilities and Customer Retention in Industrial Markets
by Preikschas, Michael W. & Cabanelas, Pablo & Rüdiger, Klaus & Lampón, Jesús F.

2014 A Survey-Based Analysis Regarding CSR Practices in the Romanian Tourism Distribution Sector
by Moisescu, Ovidiu-Ioan

2014 A Website-Based Analysis Regarding CSR Practices of the Top Romanian Travel Agencies
by Moisescu, Ovidiu-Ioan

2014 Assessing Customer Loyalty: A Literature Review
by Moisescu, Ovidiu-Ioan

2014 The roles of human values and generalized trust on stated preferences when food is labeled with environmental footprints: insights from Germany
by Grebitus, Carola & Steiner, Bodo & Veeman, Michele

2014 Branding insights: an interdisciplinary journey from perception to action
by Andrei, Andreia Gabriela & Adriana, Zait

2014 Lo sviluppo dei mercati esteri
by Musso, Fabio

2014 Привлечение Клиентов При Помощи Контекстной Рекламы
by Kornienko, Nikita

2014 CRM Implementation: A Descriptive Study of the Service Industry in Pakistan
by Khan, Sana Akbar & Qureshi, Salman Ali & Hunjra, Ahmed Imran

2014 Students' dependence on smart phone and its effect on purchase behavior
by Arif, Imtiaz & Aslam, Wajeeha

2014 Concrete roads in Poland: The case for selling non-mainstream infrastructure technologies
by Senderski, Marcin

2014 Customers’ adoption of electronic banking: An investigation on the commercial banking industry in Zimbabwe
by Makosana, Musa

2014 The Use of Guerilla Marketing In SMEs
by Yüksekbilgili, Zeki

2014 PWYW Pricing ex post Consumption: A Sales Strategy for Experience Goods
by Egbert, Henrik & Greiff, Matthias & Xhangolli, Kreshnik

2014 An analysis of brand relationship with the perceptive of customer based brand equity pyramid
by Umesh Ramchandra Raut & Pedro Quelhas Brito

2014 Motivations for gambling and the choice between skill and luck gambling products: an exploratory study
by Alessandro Gandolfo & Valeria De Bonis

2014 Goals as Reference Points: Empirical Evidence from a Virtual Reward System
by Tobias Mutter & Dennis Kundisch

2014 The Impact of Goal Achievement on User Effort
by Tobias Mutter

2014 La distribución de productos turísticos: Influencia del sector audiovisual a la hora de elegir destino
by Noelia Araújo Vila & José Antonio Fraiz Brea

2014 Evolución de las tipologías de consumidores ante la sensibilidad al precio 2009-2013
by Josep-Francesc Valls & Elena Petrova & Joan Sureda & Marisol Castro & Mario Raposo & Antoni Parera

2014 Canibalización del servicio: ¿influye la distribución multicanal en la prestación incorrecta del servicio?
by Estrella Díaz Sánchez & David Martín-Consuegra Navarro & Águeda Esteban Talaya

2014 La confianza y la actitud hacia la red social como determinantes de la intención de aceptar herramientas de marketing. Diferencias según intensidad de uso de la red
by Rebeca Cordero Gutiérrez & Libia Santos Requejo

2014 Motivaciones para viajar del sector senior en España. Implicaciones en la comercialización de destinos turísticos
by Nieves Losada Sánchez & Elisa Alén González & Trinidad Domínguez Vila

2014 Marketing con causa. Evidencias prácticas desde la perspectiva del consumidor
by Mª de las Mercedes Galán Ladero & Clementina Galera Casquet

2014 Measuring Product Type with Dynamics of Online Product Review Variances: A Theoretical Model and the Empirical Applications
by Yili Hong & Pei-yu Chen & Lorin Hitt

2014 Consumer Learning on Social Networks and Retailer Digital Platform Strategies Access
by Zheyin (Jane) Gu & Yunchuan Liu

2014 Referral Incentives in Crowdfunding
by Naroditskiy, Victor & Stein, Sebastian & Tonin, Mirco & Tran-Thanh, Long & Vlassopoulos, Michael & Jennings, Nicholas R.

2014 The Model Of Contemporary Marketing Practices (Cmp) In The Russian Market: Evidence From Empirical Research
by Vera A. Rebiazina & Olga A. Tretyak

2014 From corporate market research to bank profit maximization
by Albina N. Rasskazova

2014 Inter-Firm Price Coordination in a Two-Sided Market
by Kind, Hans Jarle & Nilssen, Tore & Sørgard, Lars

2014 Social Media Technology Deployment in B2B: A Case Study
by Lashgari, Maryam

2014 The consumer-based brand equity inventory: scale construct and validation
by Bruno Schivinski & Dariusz Dabrowski

2014 Emphasis Use Activity Marketing In The Banking System
by Valeria Arina MIRCEA (BALACEANU) & Dana Gabriela SISEA

2014 Creating A Concept Marketing Communication In International Business-To-Business Market
by Zeljko Deviæ, Nikola Curæiæ, Nikola Radivojeviæ

2014 Pоlitical Маrketing – Nеgativ Campaing
by Ljubisa Stojmirović , Aleksandra Stojković , Tomislav Nikolić

2014 Strategic Marketing Of Tourist Destination
by Marko Gasiæ, Vladan Ivanoviæ, Marija Stojiljkoviæ

2014 Persuading skeptics and reaffirming believers
by Ricardo Alonso & Odilon Câmara

2014 A Bounded Rationality Model of Information Search and Choice in Preference Measurement
by Yang , Cathy & Toubia, Olivier

2014 Price Search Across Stores and Across Time
by Navid Mojir & K. Sudhir

2014 Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content
by K. Sudhir & Subroto Roy & Mathew Cherian

2014 Model of Behavior of the Consumer
by Liliana Zima & Simona Sabou & Rita Toader & Cristian Anghel

2014 Problem with the Consumer's Optimal
by Cezar Toader & Cristian Anghel & Cristian Vele

2014 Factorial econometric model for the analysis of production capacity
by Rita Toader & Diana Cozma-Ighian & Cezar Toader & Izabela Pop

2014 Nurse Scheduling Problem
by Erjon Duka

2014 Maximizing the Efficiency of Your Marketing Costs
by Simona Sabou & Liliana Adela Zima & Rada Florina Hahn

2014 New Trends in Competitiveness through Concentration and Specialization of Industrial Sectors. Case: Nord West Region of Romania
by Corina Radulescu & Ioan Abrudan & Rita Toader & Gratiela Boca & Florina Rada Hahn

2014 Distribution Model of Manufactured Products
by Gratiela Boca & Rita Toader & Cristian Anghel & Diana Toader

2014 Shop Around and You Pay More
by Ji Yan & Kun Tian & Huw D. Dixon & Saeed Heravi & Peter Morgan

2014 Un protocolo simple de determinación de mercado objetivo para emprendimientos – método PEMO
by José P. Dapena & Ariel Scaliter

2014 On the Importance of Sales for Aggregate Price Flexibility
by Oleksiy Kryvtsov & Nicolas Vincent

2014 Sales Promotions
by Kusum L. Ailawadi & Sunil Gupta

2014 Sales Force Productivity Models
by Murali K. Mantrala

2014 Pricing
by Russell S. Winer

2014 Organizational Buying Behavior
by Gary L. Lilien

2014 New Products Research
by Donald R. Lehmann & Peter N. Golder

2014 Digital and Internet Marketing
by Wendy W. Moe & David A. Schweidel

2014 Customer Relationship Management (CRM)
by Scott A. Neslin

2014 Distribution Channels
by Richard Staelin & Eunkyu Lee

2014 Branding and Brand Equity Models
by Tulin Erdem & Joffre Swait

2014 Advertising Effectiveness
by Gerard J. Tellis

2014 Stochastic Models of Buyer Behavior
by Peter S. Fader & Bruce G. S. Hardie & Subrata Sen

2014 Market Structure Research
by Steven M. Shugan

2014 Econometric Models
by Dominique M. Hanssens

2014 Innovation Diffusion
by Eitan Muller

2014 Conjoint Analysis
by Vithala R. Rao

2014 Brand Choice Models
by Gary J. Russell

2014 The History of Marketing Science: Beginnings
by Scott A. Neslin & Russell S. Winer

2014 The History of Marketing Science
by

2014 Le déploiement d'une capacité d'Open Marketing dans une organisation marketing : analyse selon une approche par les ressources, les capacités et les compétences marketing
by Moraux, Hélène

2014 L'ambivalence des consommateurs : proposition d'un nouvel outil de mesure
by Audrezet, Alice

2014 Aspects Of Improving Festival Tourism In Bulgaria
by Krasimira Yancheva

2014 Marketing Effectiveness Of Small Firms Investments
by Svilen Ivanov

2014 Factors Affecting Mobile Tagging Awareness; A Research on Social Media Consumers
by Kubra Muge DALDAL & Sabiha KILIC

2014 Are Greeks'Unconcerned about Ethical Market Choices?
by Antonia Delistavrou & Irene Tilikidou

2014 Food Quality Certificates and Research on Effect of Food Quality Certificates to Determinate Ignored Level of Buying Behavioral: A Case Study in Hitit University Feas Business Department
by Hulya CAGIRAN KENDIRLI & Gurkan ULUSOY

2014 Barriers for innovation and technology transfer in Poland and methods of overcoming them (Bariery dla innowacji i transferu techniki w Polsce oraz sposoby ich pokonywania)
by Agnieszka Chwialkowska

2014 Combining Primary Destination Image with Acquired Experience for Effective Marketing in Tourism and Tour Operating
by Ourania Vitouladiti

2014 Attitude toward SMS advertising and derived behavioral intension, an empirical study using TPB (SEM method)
by Bahram Ranjbarian & Maryam Rehman & Azita Lari

2014 The Use Of Marketing Indicators To Measure And Monitor The Effects Of Implementing The Concept Of User-Driven Innovation
by Marzena Krawczyk

2014 Service technologies as factor of service and tourism companies' competitiveness
by Zhanna Gornostaeva & Vladimir Zhidkov

2014 Marketing strategies of development of Russian banks under the conditions of the new economic conjuncture
by Larisa Andreeva & Alina Andreeva

2014 Customer satÄ±sfactÄ±on Ä±n prÄ±vate health organÄ±zatÄ±ons: an empirical study
by Abdulvahap Baydas

2014 Marketing of innovations as a key area of strategic management of modern enterprise
by Victoria Ostrovskaya & Vladislav Yurev & Olga Stepicheva & Nikolay Denisov

2014 The Impact of customers' relation quality and sensing on the marketing performance for micro industries development in Banten Province, Indonesia
by Suherna & Weksi Budiaji

2014 Strategic Segmentation – The Preamble of Developing a Company Strategy
by Vasile DEAC & Aurelia STÃNESCU

2014 A Cluster Analysis of Senses Effects on Consumer Behavior. Lessons for Businesses
by Ioana-Octavia BRÃTULESCU & Simona VASILACHE

2014 The Brand as Strategic Asset of the Organization
by Liviu CRÃCIUN & Cãtãlin Mihail BARBU

2014 Marketing Management Relational Approaches Focused on Consumer’s and Customer’s Needs and Desires
by Gheorghe MINCULETE & Maria-Ana CHISEGA-NEGRILÃ

2014 Analyzing Consumer Behavior In Online Group Buying In Bosnia And Herzegovina
by Selimovic, Lejla & Pestek, Almir

2014 An Exploratory Research Regarding Romanian Market For Halal Food
by Valentin-Cosmin, SARACIN & Adrian , VASILE & Ahmed , HARRATI

2014 The Importance Of Marketing Communication In The Touristic Negotiation
by Ana Maria, MIHALI

2014 Healthcare Services Consumer’S Behavior And Sustainable Development
by GÂRDAN (GEANGU), Iuliana Petronela & GÂRDAN, Daniel Adrian

2014 The Strategic Marketing Planning – General Framework For Customer Segmentation
by OPRESCU, Alina Elena

2014 Experiencing the Tourist City. The European Capital of Culture in Re-designing City Routes
by Guerreiro, Manuela & Mendes, Júlio

2014 Marketing and Brand Design of Destination Experiences: The Role of ICT
by Agapito, Dora & Lacerda, António

2014 How did Malaysia Manage its Position as Top 10 World Tourist Destinations in UNWTO Ranking in 2012?
by Othman, Nor’Ain & Wee, Hassnah & Hassan, Razip

2014 Destination Brand Personality of Portugal for the Russian-Speaking Market
by Chaykina, Taisiya & Guerreiro, Manuela & Mendes, Júlio

2014 Consumption Values and Destination Evaluation in Destination Decision Making
by Denys, Vasyl & Mendes, Júlio

2014 The Relationship Between Symbolic Money Meanings and Materialism
by Doğan, Volkan & Torlak, Ömer

2014 Marketing Strategies of Organic Products and a Field Research on Producers
by Kılıç, Serkan & Duman, Orhan & Bektaş, Emir

2014 Exploring Brand Experience Dimensions for Cities and Investigating Their Effects on Loyalty to a City
by Kazançoğlu, İpek & Dirsehan, Taşkın

2014 Focusing Marketing Strategy with Segmentation
by TANASE, George Cosmin

2014 Distribution, the challenge of the super agility
by PURCAREA, Theodor

2014 Advertising Policy and Geographic Information
by Tanase, George Cosmin

2014 Job definitions and service behaviour. An investigation among technical service employees
by Dettmers, Jan

2014 The effect of general consumer attitudes and personality traits on attitudes towards domestic and multinational products in the Balkan region
by Kolar, Tomaž & Zabkar, Vesna

2014 The Corporate Social Responsibility- An Important Aspect For Consumers
by Victoria-Mihaela BRÎNZEA & Olimpia OANCEA & Marinela BÃRBULESCU

2014 Challenges in the Central European Postal Markets: The Example of the Polish Post
by Slawomir Czarniewski

2014 Analyzing International Readiness of Small and Medium-Sized Enterprises
by Mohammad Reza Hamidizadeh & Maryam Zargaranyazd

2014 Diplomatic Skills Used for International Marketing Practice
by Michael Bahles

2014 Is it Possible to Improve the Relationship between Marketing and Sales?
by Daniela Kolouchová & Jan Rožek

2014 The Effect of Perceived Business Ethics on Brand Personality Dimensions & Creation of Brand Equity in Developing Countries
by Mohammad Reza Hamidizadeh & Mohammad Reza Karimi Alavije & Morteza Rezaee

2014 Food Industry Approach to Rising Prevalence of Children Obesity in the Czech Republic
by Květa Olšanová

2014 Communicating Customer Value Based on Modern Technologies
by Slawomir Czarniewski

2014 Customer Lifetime Value as the 21st Century Marketing Strategy Approach
by Jan Rožek & Miroslav Karlíček

2014 Loyalty Programs in E-commerce and their Perception by the Young Adult Internet Population
by Radek Tahal

2014 Home-Bias-in-Consumption Based on Different Brand Preferences in the East and the West of Germany
by Michael Bahles

2014 Effectiveness of the advertising targeted to children regulation and self-regulation with focus on food industry
by Markéta Lhotáková & Květa Olšanová

2014 Practical aspects regarding the drawing of the procurement program within industrial companies
by Claudia Isac & Codruţa Dura

2014 Intensidad exportadora e interacción entre fortalezas del marketing mix: un análisis basado en redes neuronales artificiales || Export Intensity and Interaction between Marketing Mix: An Analysis based on Artificial Neural Networks
by Gutiérrez-Villar, Belén & Montero-Simó, María José & Araque-Padilla, Rafael Ángel & Castro-González, Pilar

2014 Crisis Influence over the Aviation Market Segment
by Paunicã Mihai & Honu Monica-Veronica

2014 Marketing Specific Communication – A Support in Establishing the Connection with the Personnel of the Organization
by Stoica (Mihali) Ana-Maria

2014 Loyalty Marketing: Attracting and Retaining Customers and Workers
by Pricop Oliver Constantin & Robu Alexandru Drago?

2014 Elements of Novelty in Corporate Reputation Research
by Irina Ioana

2014 The Perspective of Goods Distribution and Logistics
by Dan Gheorghe

2014 From Place Marketing to Place Branding within the Nation Branding Process: a Literature Review
by Cotîrlea Denisa Adriana

2014 Remarking as a Tool in Online Advertising
by Blagorazumnaia Olga & Muntean Vlad

2014 The Business Environment: A Stakeholder of the University: An Exploratory Approach
by Zaharia Rãzvan & Zaharia Rodica Milena & Diaconu Mihaela

2014 Trends in the Evolution of Retail Commerce
by Stanciu Anca Cristina & Constandache Mihaela & Condrea Elena

2014 Methods for Determining the Advertising Budget and its Distribution in Different Media
by Serban Comanescu Adrian

2014 Research on How the Port May Influence the Social Life of the Community
by Juganaru Mariana & Juganaru Ion-Danut

2014 External Influences on Caras-Severin Voters
by Dinu Gabriel & Dinu Loredana

2014 Usage of Sales Promotion in the Tourism Activity
by Bunghez Corina Larisa

2014 The Influence Of Design Criteria For The Brand Personality
by Ulrich Fohl & Felicitas Meßmer

2014 Marketing Application Of Social Networks In Tourism
by Sanja Krsic & Ivan Maloca & Dusan Ljustina

2014 Why Banks Need A Slogan
by Urban Bacher & Eva Amann

2014 Innovattive Sales Of “E@Sy Leasing“ Product In The B&H Leasing Market
by Slobodan Vujic & Sasa Vujic & Aida Abduzaimovic

2014 The Potential Of Mobile Applicationsin Organization And Promotion
by Goran Pajnic & Davor Bosnjakovic & Ivan Kelic

2014 The Impact Of Online Environment On The Decision Of The Consumer Of Health Services
by Bodog Simona-Aurelia & Daina Lucia-Georgeta

2014 Post-Launching Monitoring Activities For New Transactional Banking Products Addressed To Smes (Considerations)
by Giuca Simona-Mihaela

2014 Identifying Product And Price Strategies For Designing Transactional Banking Packages Addressed To Smes (Considerations)
by Giuca Simona-Mihaela

2014 Positioning Strategies Development
by Shakhshir Ghassan

2014 The Romanian Consumer Profiles In Processing Online Bookings
by Lacurezeanu Ramona & Chis Alexandru & Moca Mircea & Stanca Liana

2014 Dark Tourism, Romania And Dracula. The Perceptions Of Potential American Tourists
by Drule Alexandra & Chis Alexandru & Tomoaie Larisa

2014 The Economics Student Â€" The Future Businessman. From The Awareness Of Consumers' Rights To Their Enforcement
by Roman Teodora & Manolica Adriana

2014 Benchmarking For The Romanian Heavy Commercial Vehicles Market
by Pop Nicolae Alexandru & Draghescu Florin & Palade Alexandru

2014 The Effect Of Job Satisfaction On It Employees Turnover Intention In Israel
by Ladelsky Limor

2014 The Effect Of Organizational Culture On It Employees Turnover Intention In Israel
by Kessler Ladelsky Limor

2014 Product-Market Profile Research in Dairy Products Sector
by Radko Radev

2014 Online Resources and Tools for Digital PR
by Nikolay Vankov

2014 Optimization of Online Visual Merchandising Elements (OVME) on the Basis of Consumer Preferences
by Hristo Katrandjiev & Ivo Velinov

2014 Investigation of Online Visual Merchandising (OVM) Elements of Apparel Web Stores
by Hristo Katrandjiev & Ivo Velinov

2014 Price Planning Process in Multi-Product Companies from Fast Moving Customer Goods Sector
by Radko Radev

2014 An Analysis of the Social Media Presence of the Brands
by OTILIA-ELENA PLATON

2014 Consumer Financial Behavior
by van Raaij, W. Fred

2014 Consumers' Purchase Intentions and their Behavior
by Morwitz, Vicki

2014 Culture and Consumer Behavior
by Chiu, Chi-yue & Kwan, Letty Y.-Y. & Li, Dongmei & Peng, Luluo & Peng, Siqing

2014 Marketing during a Recession: An Illustration of How Economic Principles Guide Marketing Approaches
by Melanie Marks & Scott Wentland & Abbey O'Connor

2014 THE ROLE OF THE COMMUNICATION COMPONENT IN THE INFRASTRUCTURE OF A MODERN UNIVERSITY (for example federal state budgetary educational institution of higher professional education “Perm state national research university”)
by Gladkikh, Y. N. & Chepurnykh, E. E.

2014 Modern Aspects Of The Development Of The Organizational Structure Of The University
by Gladkikh, Y. N. & Sozykina, V. P.

2014 Mdirect Deliveries From Europe
by Veselova, A. O. & Pristupina, J. V.

2014 Adverse Selection In The Market Of Cultural Values And Ways To Overcome It
by Bulina Anna O.

2014 The Value Of Marketing As A Scientific Category
by Sidorchuk, Roman

2014 Features Of The Development Of The Brand Territory (For Example, The Formation Of The Historical And Cultural Traditions Of Delphi,As Inter-Regional Center Of Ancient Greece)
by Schastlivaia, D. N.

2014 Factors of consumer behaviour of youth concerning educational institutions (on materials of economics department of PSU)
by Maltseva N. V. & Kerzina E. A.

2014 Marketing research: global trends in the market of additional professional education
by Ledentcova E. A. & Galieva E. M.

2014 Promotion marketing activities in universities
by Guseva I.B. & Ledentcova E.A.

2014 Advertising as the instrument of advance of goods in the market (on the example of "California" show-room)
by Vorob'eva K.V. & Gromova V.A. & Kel'bakh E.I.

2014 Marketing research of the market of Perm commercial foreign language centers
by Chugunova E. A. & Ledentcova E. A.

2014 Ways of using marketing tools within publishing houses to create dynamic communication system
by Surgikova Anna V.

2014 The role of small business innovation models russian economic development
by Sidorchuk, R. R.

2014 The Effects of Opportunism and Trust on Buyer-Supplier Relationship: Do Commitment Types Matter?
by Oznur OZKAN-TEKTAS

2014 Real-Time Analysis of Online Product Reviews by Means of Multi-Layer Feed-Forward Neural Networks
by Reinhold Decker

2014 Social Web Identity Established upon Trust and Reputations
by Rajni Goel

2014 The Decision-Oriented Interview (DOI) as a Marketing Instrument for Obtaining Information about Brands
by Karl Westhoff & Axel Schmidt

2014 Innovációvezérelt desztinációmarketing - trendek és teendők
by István Piskóti

2014 Szikszó gazdaságfejlesztési koncepciója
by Eszter Barta & Dániel Mustos & Zoltán Tahi

2014 Factors Influencing Selection of University by Working People in Pakistan
by Hassan Raza & Muhammad Faheem

2014 Strategic Marketing Developments in Informational Society
by Eleonora Mihaela Constantinescu

2014 Improving the Performance of Business Pprocess Modeling for Small-Medium Sized Companies
by Mirela Turkes & Emil Scarlat & Radu Ioan Vija & Irina Raicu

2014 Enhancing the Performance of Business Process in Romanian SMEs Through ERP Solutions
by Mirela Turkes & Irina Raicu & Ioan Vija

2014 Modern Strategies for a Performing Company Management
by Raul Sorin Fantana

2014 Small and Medium Enterprises Marketing in the European Context of Economic and Social Development
by Gheorghe Ciobota

2014 Marketing Strategies in the On-Line Business Era
by Dominic Perez-Danielescu

2014 The Role of Transport Activities in Logistics Chain
by Robert Chira

2014 A Compared Analisys of the Business Environment in the European Union and the USA from the Marketing Point of View
by Constanta Aurelia Chitiba & Luigi Dumitrescu & Ana-Irina Nicolau

2014 Stages in the Evolution of Marketing as a Discipline
by Ana-Irina Nicolau & Adina Musetescu & Oana Mionel

2014 Organizational Performance Improvement by Implementing the Latest CRM Solutions
by Irina Raicu & Mirela Catalina (Vint) Turkes

2014 New Promotion Price Strategies on the Banking Services Market in Romania
by Mirela Catalina (Vint) Turkes

2014 The Cross-Roads to Digital: Newspaper Models and the Change to an Industry
by GOMAA Ahmed & COSGROVE Elizabeth

2014 Romanian Perspective On Customer Loyalty For Direct Selling Companies
by Claudia

2014 Discriminator Credibility Dimensions Of An Online Acquisition Website – An Analysis Of An International Construct On A Specific Romanian Target
by Oana TUGULEA

2014 Using Internet And Travel Agencies In Planning A Trip. A Qualitative Approach
by Oana Tugulea & Claudia Bobalca & Andreea Maha & Liviu-George Maha

2014 A Study on Pet Owners' Intention to Purchase Pet Insurance
by Chiehwei Hung & Yen-Shan Chuang

2014 Role of Media in the Commercialization of Contemporary Arts
by Dr. Archana Rani

2014 Finanacial Functions and New Trends
by Dr. Vijay Prakash Mishra

2014 Technology and Marketing Capabilities in a Developing Economic Context: Assessing the Resource-Based View within a Boundary Condition
by Stern Neill & Gurmeet Singh & Raghuvar Dutt Pathak

2014 Measuring Retailer Store Image: A Scale Development Study
by Amresh Kumar & S. L. Gupta & Nawal Kishore

2014 Calidad Percibida Y Satisfacción De Los Espectadores De Fútbol / Perceived Quality And Satisfaction Of Spectators Football
by Navarro-García, Antonio & Eugenia Reyes-García, María & Acedo-González, Francisco J.

2014 Interrelaciones De Los Atributos Del Producto Y Las Preferencias Intransitivas / Relationship Between Product Attributes And Intransitive Preferences
by Veres, Zoltán & Platz, Petra & Tarján, Tamás

2014 Factors Affecting Mobile TaggÄ±ng Awareness; A Research on Social Media Consumers
by Kubra Muge DALDAL & Sabiha KILIC

2014 Food Quality Certificates and a Research on Effect of Food Quality Certificates to Determinate Ignored Level of Buying Behavioral: A Case Study in HITIT University Feas Business Department
by Hulya CAGIRAN KENDIRLI & Gurkan ULUSOY

2014 Ethical Unconcern Scale: Construction and Validation
by Antonia DELISTAVROU & Irene TILIKIDOU

2014 Suspension of Managerial Decisions in Relation to the Risks in the Business
by Brankica Todorovic

2014 Influence Of The Attributes Of Commercial Environment In The Emotions, Satisfaction And Loyalty Of Chilean Consumer, Influencia De Los Atributos Del Entorno Comercial En Las Emociones, Satisfaccion Y Lealtad Del Consumidor Chileno
by Cristobal Fernandez Robin & Jorge Cea Valencia & Paulina Santander Astorga

2014 Memorable Shopping Experience In Furniture Stores Of Tijuana Â€“ San Diego Border,Experiencia Memorable De Compra En Tiendas Muebleras De La Frontera Tijuanaâ€“ San Diego
by Lucila Villa Perez & Santiago Gonzalez Velasquez & Marcela Patricia Ahumada Toscano

2014 Nostalgic Marketing And Its Relation With Consumption Of Corn Products In A Mexican Migrants Population, El Marketing Nostalgico Y Su Relacion Con El Consumo De Productos De Maiz En Los Migrantes Mexicanos
by Ramon Sebastian Acle Mena & Mario Antonio Burguete Garcia

2014 Postmodernity Consumption, El Consumo En La Postmodernidad
by Madeline Melchor Cardona & Carmen Elisa Lerma Cruz

2014 Market Research To Implement A Sustainable Backyard Acua-Agricultural Production System In The Community Of Benito Juarez, Sonora, Mexico Investigacion De Mercados Para Implementar A Traspatio Un Sistema De Produccion Acua-Agricola Sustentable En La Comunidad En Benito Juirez, Sonora, Mexico
by Daniel Paredes Zempual & Roberto Quintana Jaime & Lizeth Alejandra GonzÃ¡lez Martinez & Zulema Edith Calderon Campas & Paul Gerardo Espinoza Mercado

2014 A Qualitative Study Of International Organizational Buyer Behavior
by Jerrold Van Winter

2014 The Individual And Organizational Hazards Of Loneliness On Salespeople
by John E. Cicala

2014 The Moderating Role Of Organizational Capabilities And Internal Marketing In Market Orientation And Business Success
by Solomon A. Keelson

2014 Consumersâ€™ Awareness On Their Eight Basic Rights: A Comparative Study Of Filipinos In The Philippines And Guam
by Venus C. Ibarra & Charito D. Revilla

2014 Evidence That Travel Product Knowledge Includes Familiarity With Travel Products And Destinations
by Michael Conyette

2014 Patient Loyalty To Healthcare Organizations: Relationship Marketing And Satisfaction
by Herni Justiana Astuti & Keisuke Nagase

2014 All You Can Eat: Behavioral Evidence From Taiwan
by Ya-Hui Wang

2014 Human Capital In Service Innovation Strategy
by Gavin L. Fox & M. Todd Royle

2014 Segmenting And Profiling The Cultural Tourism Market For An Island Destination
by Sean M. Hennessey & Dongkoo Yun & Roberta MacDonald

2014 Relationship Between Mobile Number Portability And Consumer Choice Of Active Multiple Mobile Phone Numbers In Ghana
by Solomon A. Keelson & Addo J. Odei

2014 Export Drivers And Barriers: Evidence From Ghanaian Pharmaceutical Manufacturing Firms
by Samuel Yaw Akomea & Olav Jull SÃ¸rensen & Kweku Amponsah-Efah

2014 The Impact Of Significant Negative News On Consumer Behavior Towards Favorite Brands
by Brad Sago & Craig Hinnenkamp

2014 Brand Management In Small And Medium Enterprise: Evidence From Dubai, Uae
by Raghava Rao Gundala & Hanin Khawaja

2014 A Social Media Campaign Application In A Marketing Field Experience Course
by Mine Ucok Hughes

2014 Young Consumer’s Perception of Brand Personality for Ice Tea Brands in Turkey
by Seda Yildirim

2014 Business Ethics in Financial Sector: Case of Romania
by Monica-Violeta Achim & Sorin-Nicolae Borlea

2014 Moral Intelligence and Sustainable Consumption: A Field Research on Young Consumers
by Ibrahim Bozaci

2014 Qualidade Dos Serviços Farmacêuticos Na Região De Trás-Os-Montes E Alto Douro, Portugal
by Maria Isabel Barreiro RIBEIRO & António José Gonçalves FERNANDES & Francisco José Lopes De Sousa DINIZ

2014 SPANISH AND PORTUGUESE HOTEL NETWORKS IN BRAZIL,Evidence from the Northern Coast of Bahia
by Lirandina GOMES & Joaquim RAMOS SILVA

2014 Potential Of Earnings In Network Marketing And Some Factors Influencing Commissions Rates: Evidence From Bulgaria
by Valentina G. MAKNI

2014 The 14th International Conference of Urbanicom: "Commerce and the City"
by WEGNEZ, Leon F.

2014 Digital Marketing and a Better Understanding of the Consumer Mobile Journey
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei

2014 A Review of the Different Marketing Opinions on Marketers’ Maturity and Challenges in the Second Half of 2014
by PURCAREA, Theodor

2014 CRM – the new business strategy in the digital age
by SOCA, Diana

2014 Chief Marketing Officer and the Challenge of Digital Maturity
by PURCAREA, Ioan Matei & NEGRICEA, Costel Iliuta

2014 Marketing’ S Continuous Rise And Shine
by PURCAREA, Theodor Valentin

2014 The Importance of Non Formal Education in a Formal World
by ROSU, Monica

2014 Digital Marketing and the Pillars of Shopper Experience
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei

2014 A Key Challenge, Marketing Resource Management, a Holistic System
by BEJAN, Andrei Alexandru

2014 Price And Price Dispersion On The Web: Evidence From The Online Book Industry Of Taiwan
by LIN, YU-CHEN & CHEN, CHIANG-MING

2014 La valutazione dell’effetto "made in Europe": un’indagine empirica cross-national
by Michela Matarazzo & Riccardo Resciniti & Georg Schufft

2014 Il marketing nelle imprese agroalimentari del padovano: dal saper fare al saper vendere
by Enrico Scarso & Ettore Bolisani & Marco Paiola

2014 The Country-of-Origin Effect for Chocolate made from Ecuadorian Cocoa: An Empirical Analysis of Consumer Perceptions
by Verena Otter & Bianca Prechtel & Ludwig Theuvsen

2014 Cultural property rights in the eu geographical indications’ system: Cui prodest?
by Katia Laura Sidali & Achim Spiller

2014 Le preferenze dei consumatori della provincia di Trieste per l’olio extra vergine di oliva d’alta gamma
by Sandro Sillani & Alessandro Esposito & Teresa Del Giudice & Francesco Caracciolo

2014 Service Quality Measurement Using SERVQUAL. An Applied Comparative Study on Customer Perceptions and Expectations under an International Approach
by Jorge MONGAY

2014 Motivators That Intervene in the Decision Making Process in Tourism
by Alexandra VINEREAN

2014 Buying Intentions Influenced by Various Determinants in Tourism
by Alexandra VINEREAN

2014 Sales Promotion in the Marketing of Telecommunication Services in Nigeria: Impact Analysis
by Augustine Egwu Ndu OKO & Ohuonu Okwudiri NNANNA

2014 A Comparative Facebook Content Analysis between Romanian and Western European Airline Carriers
by Bogdan AVRAM

2014 Explorative Study on the Concept of Mind Shares: Confidence, Resistance and Loyalty
by Hui-Hsin HUANG

2014 Analyzing Mediators of the Customer Satisfaction - Loyalty Relation in Internet Retailing
by Simona VINEREAN & Alin OPREANA

2014 Consumption Habits During the Decision Making Process in Tourism
by Alexandra VINEREAN

2014 Market Segmentation in the Decision Making Process in Tourism
by Alexandra VINEREAN

2014 Is Co-Branding a Double-Edged Sword for Brand Partners?
by Chia-Lin Lee

2014 Today Situation in Online Buying of Food Products in the Czech Republic
by Tomas Sadilek & Premysl Prusa

2014 Business Relationship Framework in Emerging Market: A Preliminary Study in Indonesia
by Anton A Setyawan & Basu Swastha Dharmmesta & B.M Purwanto & Sahid Susilo Nugroho

2014 Fark Yaratan Uygulamalar Perspektifinden Seyahat Acentelerinde Iliskisel Pazarlama Faaliyetlerini Anlamak
by Ulker Erdogan ARACI & Zeki Atil BULUT & Berrin ONARAN & Nilufer KOCAK

2014 Neuromarketing – Science And Practice
by Martina Hedda Šola

2014 How social comparison influences reference price formation in a service context
by Viglia, Giampaolo & Abrate, Graziano

2014 The effects of information form and domain-specific knowledge on choice deferral
by Lange, Jens & Krahé, Barbara

2014 Showing a tree to sell the forest: The impact of attribute- and alternative-based information presentation on consumers’ choices
by Pizzi, Gabriele & Scarpi, Daniele & Marzocchi, Gian Luca

2014 Revenue versus incentive: Theory and empirical analysis of franchise royalties
by Maruyama, Masayoshi & Yamashita, Yu

2014 Optimal strategy of multi-product retailers with relative thinking and reference prices
by Azar, Ofer H.

2014 Statistical properties of consideration sets
by Carson, Richard T. & Louviere, Jordan J.

2014 Which business model for e-book pricing?
by Dantas, Danilo C. & Taboubi, Sihem & Zaccour, Georges

2014 Environmental policy when pollutive consumption is sensitive to advertising: Norms versus status
by Gsottbauer, Elisabeth & van den Bergh, Jeroen C.J.M.

2014 Accounting for Marketing: Marketing Performance Through Financial Results
by Levent KOSAN

2014 Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature
by Abdullah Malik & Bushan D. Sudhakar

2014 Measurement of Consumer Ethnocentrism of Slovak Consumers
by Janka Taborecka Petrovicova & Maria Gibalova

2014 Importance of Creative Advertising and Marketing According to University Students’ Perspective
by Remziye Terkan

2014 Assessing Supermarket Food Shopper Reaction to Horsemeat Scandal in the UK
by Fred A. Yamoah & David E. Yawson

2014 Examining the Effect of Endorser Credibility on the Consumers' Buying Intentions: An Empirical Study in Turkey
by Aysegul ERMEC SERTOGLU & Ozlem CATLI & Sezer KORKMAZ

2014 Shopper Marketing: A Literature Review
by Paulo Silveira & Cristina Marreiros

2014 Pomembna znanja in sposobnosti, ki odlikujejo uspešnega tržnika
by Tina Vukasović

2014 Dejavniki marketinške kulture in zadovoljstvo udeležencev organizacij – trgovinska dejavnost
by Ivan Ropar & Melita Moretti

2014 The use of the brand to build a competitive advantage of contemporary companies
by Miroslaw Bochenek & Joanna Pomaskow

2014 The use of social media in communication and branding
by Ewa Jaska & Agnieszka Werenowska

2014 Entendiendo al consumidor japonés y coreano. Tendencias de exigentes mercados en Asia
by David Puerta Hernández; Natalia Serna Montoya & Natalia Serna Montoya

2014 Análisis competitivo por parte de los fabricantes de automóviles y camionetas SUV mediante el Uso del Valor Percibido por el cliente como una herramienta para ese propósito
by Jaime Baby Moreno & Carlos Andrés Restrepo Ayala

2014 El desarrollo de la marca país: base para posicionarse a través de las exportaciones no tradicionales
by Pedro Barrientos Felipa

2014 Country of origin effect: the case of colombian automobile consumers
by Ana Maria Parente Laverde

2014 Los determinantes de la orientación exportadora y los resultados en las pymes exportadoras en Colombia
by Diana Marcela Escandón Barbosa & Andrea Hurtado Ayala

2014 El concepto de consumo socialmente responsable y su medición. Una revisión de la literatura
by Sebastián Dueñas Ocampo & Jesús Perdomo Ortiz & Lida Esperanza Villa Castaño

2014 Familiaridad con los destinos turísticos. Rol de la percepción de beneficios
by Enrique Marinao Artigas & Eduardo Torres Moraga & Coro Chasco

2014 Beneficios y perjuicios de la estrategia de imitación
by Ana M. Arboleda

2014 Señales de valor de marca de las franquicias en México. Su efecto en el crecimiento del sistema franquiciador
by Jannett Ayup González & Esther Calderón Monge

2014 El uso de los arquetipos en la industria de la moda en Colombia
by Lina María Ceballos & Juliana Villegas Gómez

2014 Customer segmentation model based on value generation for marketing strategies formulation
by Álvaro Julio Cuadros & Victoria Eugenia Domínguez

2014 Word Of Mouth On Social Media
by Ana Raluca CHIOSA

2014 Marketing Concept - Modern Vision For Tourism Development
by Marius BOIŢĂ

2014 Stereotypes In Consumers’ Product Evaluation Based On The Country-Of-Origin
by Roxana-Denisa G. STOENESCU

2014 Green: Marketing, Products And Consumers
by Raluca-Mihaela SANDU

2014 The Implementation Of Corporate Governance Into Brand Management
by Claudia- Cristina PLOSCARU & Claudiu-Cătălin MUNTEANU & Dorian-Laurenţiu FLOREA

2014 The Promotional Mix In A Marketing-Oriented Winy Company
by Ştefan MATEI

2014 A Model Of Students’ University Decision-Making Behavior
by Ionela MANIU & George C. MANIU

2014 Marketing Channels And Distribution Decisions In The Sport Business Industry
by Alexandru Lucian MIHAI

2014 Local Brand Development In The Context Of Regionalization And European Integration
by Florin Alexandru LUCA & Corina Anamaria IOAN

2014 Educational Marketing: Factors Influencing The Selection Of A University
by Ionela MANIU & George C. MANIU

2014 Integrating Country-Specific Culture In The Branding Strategy For Building Global Success
by Alexandra IOANID & Petruta MIHAI & Gheorghe MILITARU

2014 The Influence Of Culture On Marketing Programs For New Products Launch
by Gabriela CĂPĂȚÎNĂ

2014 Facebook Communication In Higher Education
by Emanuela Maria AVRAM

2014 Classical Media Relations And New Media Relations In Sport
by Alexandru Lucian MIHAI

2014 The Use Of Relevant Factors For Consumers In Designing A Communicational Message
by Olimpia OANCEA

2014 Near Fiels Communications – From Touch To Tap Marketing
by Dan MITREA

2014 Profiling The Wine Consumer Market: Case Studies On Usa And Romania
by Ştefan MATEI

2014 Promotion Strategies In Wine Marketing
by Ştefan MATEI

2014 The Adoption Of Market Orientation In Higher Education Institutions: Approaches, Antecedents And Consequences
by Amalia DUTU & Bogdan GEORGESCU & Mihaela DIACONU

2014 Communication In The Context Of The Negotiation Process
by Ana-Maria STOICA (MIHALI)

2014 Luxury Tourism: Characteristics And Trends Of The Behavior Of Purchase
by Ionela – Valeria POPESCU & Valerică OLTEANU

2014 Analyzing The Consumer Profiling For Improving Efforts Of Integrated Marketing Communication
by Olimpia OANCEA & Mihaela DIACONU & Amalia DUTU

2014 The Importance Of The Country Brand For Tourism: Comparative Analysis Between Romania And Greece
by Ionela-Valeria POPESCU

2014 Significance Of The Liaison Between The Participants In The Customer Service Market
by Cornelia D. IVAN (Trandafiroiu) & Camelia G. STOICA (Stanciu) & Violeta A. ANDREIANA (Mihaescu)

2014 The Role Of Personal Brand In The Advocacy Activity,In Romania
by Corina Anamaria IOAN & Florin-Alexandru LUCA & Constantin SASU

2014 Personal Brand Marketing, A Necessity For The Corporate Differentiation In The Context Of The Globalization Of Society
by Corina Anamaria IOAN & Florin-Alexandru LUCA & Constantin SASU

2014 The Impact Of Origin On Creating A Cult Brand: The Case Of Apple
by Valentina Daniela N. CONSTANTIN & Roxana-Denisa G. STOENESCU

2014 Modelling The Influence Of Online Marketing Communication On Behavioural Intentions
by Alexandra PERJU-MITRAN & Costel I. NEGRICEA & Tudor EDU

2014 The Formation Of Consumer’S Perceived Risk And Risk Aversion In The Context Of Innovation Adoption: A Qualitative Research
by Dorian-Laurentiu FLOREA

2014 Electronic Word Of Mouth: How Much Do We Know?
by Mihaela ABĂLĂESEI

2014 Specificity Of Communication Doctor – Patient, Online, Through Social Networks
by Florin-Alexandru LUCA & Corina Anamaria IOAN & Constantin SASU

2014 Personal Marketing Of Doctors In The Context Of Social Networks
by Corina Anamaria IOAN & Florin-Alexandru LUCA, & Constantin SASU

2014 Video Games Contribution To Students’ Entrepreneurial Traits And Intent
by Alexandra PERJU-MITRAN & Andreea E. BUDACIA

2014 Response Styles In Cross-Cultural Research – Evidence From Historical Regions
by Patricea Elena BERTEA & Adriana ZAIŢ

2014 Innovative Marketing For Smes Using Social Media
by Alexandra E. RUSĂNEANU

2014 The Role Of Preventive Medicine And Marketing In Promoting Of Anti-Smoking Campaigns
by Alina-Costina LUCA & Corina Anamaria IOAN & Florin Alexandru LUCA

2014 The Particularities Of Services And The Importance Of Marketing In Higher Education
by Emanuela Maria AVRAM

2014 The Intercultural Impact Of Marketing Campaigns Of The Benetton Brand
by Corina Anamaria IOAN & Florin-Alexandru LUCA

2014 Word Of Mouth – From Verbally Communication To Communication Online
by Ana Raluca CHIOSA

2014 An Empirical Research In Communication Management: The Case Of Child Adoption Services
by Sefora Marcela SANA

2014 The Impact Of The Bon Marché On The Modern Commercial Landscape
by Camelia PAVEL

2014 Analysis Of Wine Sector: Developments And Prospects The World And In Europe
by Ştefan MATEI

2014 Marketing Implication In Wine Economy
by Ştefan MATEI

2014 The Importance Of Price In The Positioning Of Food Brands In Romania
by Ghassan SHAKHSHIR

2014 Customer Service Management In The Public Sector. A Marketing Perspective
by MădălinaA. COȚIU

2014 Considerations on the possibility of measuring the economic and financial performance of the economic entity in accordance with corporate governance
by PhD. Mihai C.SAVIN

2014 Analiza mediului extern ce influenteaza activitatea companiilor viticole din zona Moldovei
by Stefan MATEI

2014 Analiza principalilor concurenti ai companiilor vini – viticole din zona de est a Romaniei
by Stefan MATEI

2014 Personal Marketing In Online – The Development Of Brand Through Social Media
by Corina Anamaria IOAN & Florin-Alexandru LUCA & Constantin SASU

2014 Psychological Pricing in Modern Retailing: The Case of Wine Sector in Hard-Discounter Chains of Russia
by Nikola Perovic

2014 Retailer – Consumer Relationships for Durable Goods Market in Romania. A Multimethod Analysis
by Manuela Rozalia Gabor

2014 A Viewpoint On Economy Students' Perceptions Regarding The Promotion Process Of Tourism Products Using Online Marketing
by Silvia, MUHCINA & Andreea-Daniela, MORARU

2014 Destination Branding Through Business Tourism
by Doriana, MORAR & Denisa, COTÃŽRLEA

2014 Customer Orientation In The Marketing Activity Of Romanian Companies
by Andreea-Daniela, MORARU & Cristina, DUHNEA

2014 The Analysis Of Tourist Consumer'S Perception On The Importance Of Commercial In Tourism
by Carmen, IORDACHE & Alexandrina, SARBU

2014 General Issues Considering Brand Equity Within The Nation Branding Process
by Denisa, COTÂRLEA & Doriana, MORAR

2014 A Study Of The Image Of Tulip Symphony - A Defining Ingredient In The Development Of The Urban Brand Of Pitesti
by Mihaela, ASANDEI & Elena, ENACHE

2014 Factors Affecting Patients' Decision In Selection Of Hospital
by Dharmesh, MOTWANI & Devendra, SHRIMALI

2014 Consumer Age Influence On Food Label Reading Habit
by Muhammad Zeeshan, ZAFAR

2014 An Analysis Of Factors Influencing The Development Of Modern Romanian Retail
by Mihaela, ASANDEI & Andreea, GANGONE & Cristina, GANESCU

2014 The adviser-investor relationship after the crisis
by Vincenzo Pacelli

2014 Considerations On Consumer Perceived Risk
by Laura Catalina Timiras

2014 Particularities Of Consumer Behavior In The Cosmetics Market
by Eugenia Harja & Laura Catalina Timiras

2014 Brand Naming: Sound Symbolism, Brand Preference And Brand Performance
by Alina Duduciuc & Loredana Ivan

2014 Relational Mechanisms In Innovation Co-Creation
by Rodica Boier

2014 Marketing And Innovation – A Relationship Approach
by Rodica Boier

2014 Insights Into Qualitative Variables Assessment In Marketing Research
by Laura ?imira?

2014 The Impact Of The Legislative Environment On The European Parliamentary Elections In Romania
by Diana Magdalena Prihoanca

2014 Public Relations In Public Administration: Role And Management, In A Socio-Political Marketing Context
by Dorian Pocovnicu

2014 Fundamental Aspects Of Communication Management, In The Case Of Public Administration
by Dorian Pocovnicu

2014 Decision-Making Strategies Regarding Logistics Organization
by Ioana Olariu

2014 An Overview On Retail Reverse Logistics
by Ioana Olariu

2014 Dimensions Of The Market Risk
by Marcela-Cornelia Danu

2014 Changing Shopping Habits Of Residents Of Bucharestand Their Orientation Towards Convenience Stores
by Iacob Catoiu & Sabin Niculae & Anca Maria Stanculescu

2014 Analyzing Internet Usage And Online Shopping Forinternational Consumers
by Simona Vinerean & Iuliana Cetina & Luigi Dumitrescu

2014 Using The Paired Comparison Method In Improving Soccerrankings: The Case Of The Romanian First Division
by Calin Veghes

2014 Mapping The Private Space Of The Romanian Consumer:Micro And Macroeconomic Implications
by Calin Veghes & Ioana Cecilia Popescu & Mihai Orzan & Carmen Acatrinei

2014 Websites Comparison Analysis Of Projects Fundedfrom Regional Operational Program Destinated Tothe Regions Of Development In Romania West Central
by Ivona Stoica & Gheorghe Orzan & Andra Dobrescu & Anamaria Catalina Radu & Manoela Popescu

2014 Strategic Issues Regarding The Product Policy Of Theromanian Military Higher Education Institutions
by Laurentiu Stoenica

2014 The Influence Of Country Image On Product Brand In Theromanian Shoes Industry
by Carmen Adina Pastiu & Maria MureÈ™an

2014 A Study Of Online User‘S Behaviour Towards Facebooksocial Network
by Gheorghe Orzan & Andreea-Larisa Boboc & Ioana Burghelea & Luana Diana Stupu

2014 The Profile Of The Tourists Who Choose Albacounty As A Tourist Destination
by Andreea Muntean & Claudia Moisa

2014 Identifying A Representative Souvenir For A Romaniantourist Destination. The Case Of Rupea
by Ana Ispas & Elena-Nicoleta Untaru & Steluta Iesanu

2014 Using Online Social Networking Sites For Doing Business- A Marketing Research
by Mircea Fuciu & Luigi Dumitrescu

2014 A Green Marketing Vision Of The Romanian Companiespromotes A Business Sustainable Development
by Lucretia Mariana Constantinescu & Irina Tanasescu

2014 Brand Community Formation: A Critical Review
by Valentina-Daniela Constantin & Otilia-Elena Platon & Gheorghe Orzan

2014 Online Advertising - An Informational & Communication Space For The Enterprise
by Lucretia Mariana Constantinescu & Irina Tanasescu

2014 Modeling User Satisfaction Of Medical Educational Services
by Ivona Stoica & Anamaria-Catalina Radu & Andra Dobrescu & Olguta Anca Orzan

2014 User Satisfaction Of Medical Educational Services
by Ivona Stoica & Olguta Anca Orzan & Andra Dobrescu & Daniela Constantin

2014 The implementation of marketing policies in private universities of Romania
by Irina Elena PETRICÃ & Alina-Maria FÃRCAª & Daniela Roxana VUÞÃ

2014 Impact of the internet on consumers
by Mihaela BADEA & Bogdan PÎRVULESCU

2014 The importance of product characteristics with the aim of improving online marketing activity
by Monica Delia DOMNICA & Leila BARDAªUC & Ioana TÃLMÃCEAN

2014 Mother-child interactions in youth purchase decisions
by Ágnes Neulinger & Boglárka Zsótér

2014 Edible Oil Imports in Pakistan
by Syed Masroor Hussain Zaidi

2014 “Word Of Mouth” And Clothing Brands - Promoting Instruments In Social Media
by Phd.Lecturer Nicoleta DOSPINESCU & Assist.Ec. Madalina LIVEDEANU

2014 Marketing Mix Elements In Hotel Industry. Looking For Unique Hotels
by Lect. Erika Kulcsár Ph. D & Assist.Ec. Zsuzsa Majos

2014 Strategic Analysis Of The Competitive Environment On The Romanian Insurance Market
by Assist. Mihaela Maracine, Ph. D & Lecturer Andreea Gangone, Ph. D

2014 Ethics And Commercial Communication
by Flaviu MEGHISAN

2014 Students’ Perspective On Ethics Management Of Higher Education System Of Romania
by Silvia PUIU

2014 The Implications Of The Environmental Marketing Factors Within The Lighting Sources And Fixtures Market
by Cornelia Denisa IVAN

2014 Tourist Demand: An Approch For Iasi, Piatra Neamt And Vatra Dornei Cities
by Roxana Valentina GÂRBEA

2014 Influence Of Country Of Origin On Foreign Product Evaluation
by Bogdan ANASTASIEI & Ana Raluca CHIOSA

2014 The Influence Of Hysteresis In Consumer’S Behaviour For Premium Price Evaluation
by Evgeny KRYUKOV & Vladislav MALGIN & Irina MALGINA

2014 Hidden Relationship Between Social Media And Interpersonal Communication
by Erika KULCSÁR

2014 Territorial Marketing Based On Cultural Heritage
by Alexandra Zbuchea

2014 Brand - Product Interdependence
by Tudor NISTORESCU & Catalin Mihail BARBU & Claudia Cristina PLOSCARU

2014 Celebrity Endorsements And Product Performance: A Study Of Nigerian Consumer Markets
by Omotayo OYENIYI

2014 Marketing Study Regarding Internet Services Usage On Smartphones
by Gheorghe Meghisan & Georgeta-Madalina Meghisan

2014 Study On The Decision Process Of The Mobile Telecommunications Services’ Users
by Georgeta-Madalina Meghisan & Flaviu Meghisan

2014 Managing Brand Equity Risk: Adding Exogenous Risks To An Evaluation Model
by Catalin Mihail Barbu & Sorin Tudor & Dorian Laurentiu Florea

2014 What Determines An Appealing Website? Exploring The Role Of Design Principles In Consumer Decision Making
by Adriana-Emilia ROBU

2014 Perceptions Of Warmth & Competence In Online Networking: An Experimental Analysis Of A Company Launch
by Andreia Gabriela ANDREI & Adriana ZAIÞ

2014 Does A Different Year Of Study Means Different Important Credibility Dimensions? A Study On The Dimensions Of Credibility Of Online Sales Websites
by Oana TUGULEA

2014 Brand Loyalty – A Determinant Of Brand Equity
by Claudia BOBALCA & Daniela-Cornelia APACHITEI & Adriana MANOLICA & Teodora ROMAN

2014 Development of an Instrument for Measuring Student Satisfaction in Business Educational Institutions
by Mihai-Florin Bacila & Marcel Ciprian Pop & Mircea Andrei Scridon & Raluca Ciornea

2014 Quality of the Teaching Process and its Factors of Influence from the Perspective of Future Business Specialists
by Alexandra-Maria Drule & Irimie Emil Popa & Razvan Nistor & Alexandru Chis

2014 The Ethics of Online Touristic Counselling: A Matter of Users Satisfaction
by Gabriel Cristian Sabou & Puiu Nistoreanu & Denisa Vlad

2014 The Impact of Service Quality on Customer Behavioral Loyalty in the Case of Travel Agencies from Romania
by Ovidiu I. Moisescu & Oana A. Gica

2014 European Cultural and Touristic Heritage: Sighisoara vs. Verona
by Irina-Virginia Dragulanescu & Gabriela Cecilia Stanciulescu & Ion Andrei & Timea-Anca Stan

2014 Modelling the Image Research of a Tourism Destination
by Nicolae Teodorescu & Ion Pârgaru & Aurelia-Felicia Stancioiu & Elena Matei

2014 Researching the Gap between Foodstuff’s Attractiveness and Real Nutritional Profile – Prerequisite for Strengthening Nutrition Education and Consumer Rights Protection
by Bogdan Cristian Onete & Lelia Voinea & Alina Filip & Razvan Dina

2014 Consumer Right to Information before Purchase: Research on the Romanian Online Stores for Technical Consumer Goods
by Carmen Balan

2014 The Social Responsibility of Retailers through the Eyes of Students of a Commerce Faculty – a Qualitative Approach
by Gabriela Tigu & Claudia-Elena Tuclea & Diana-Maria Vrânceanu & Dragos-Constantin Vasile

2014 The Effects of Faulty or Potentially Harmful Products on Brand Reputation and Social Responsibility of Business
by Claudiu-Catalin Munteanu & Dorian-Laurentiu Florea & Andreea Pagalea

2014 Modelling Users` Trust in Online Social Networks
by Iacob Catoiu & Mihai Orzan & Octav-Ionut Macovei & Claudia Iconaru

2014 Organizations` Responsibility in Maintaining the Security of Personal Data posted Online by Romanian Consumers: an Exploratory Analysis of Facebook and Linkedin
by Andreea Ionescu & Laurentiu-Dan Anghel & Gheorghe Jinga

2014 Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – a Global Exploratory Approach
by Nicolae Al. Pop & Dan-Cristian Dabija & Ana Maria Iorga

2014 The System of the Geographical Indication – Important Component of the Politics of the Consumers` Protection in European Union
by Šárka Velcovská & Tomáš Sadílek

2014 Competitive Framing
by Ran Spiegler

2014 Demand Spillovers, Combative Advertising, and Celebrity Endorsements
by Craig L. Garthwaite

2014 Promotional Reviews: An Empirical Investigation of Online Review Manipulation
by Dina Mayzlin & Yaniv Dover & Judith Chevalier

2014 Growth, Adoption, and Use of Mobile E-Commerce
by Liran Einav & Jonathan Levin & Igor Popov & Neel Sundaresan

2014 Trading Dollars for Dollars: The Price of Attention Online and Offline
by Matthew Gentzkow

2014-12 Orígenes, elementos determinantes y resultados de un exitoso proceso de colaboración entre competidores y otros agentes: el cluster de la Alta Cocina Vasca
by Aldamiz-Echevarría González de Durana, Covadonga & Aguirre García, María Soledad & Aparicio de Castro, María Gloria

2014-12-30 Reseña del libro: Marketing práctico para pequeños negocios. Una guía para todos
by Elizagarate Gutiérrez, Victoria

2014-12-30 Hiriguneko garraio publiko sistemaren eragina hirien bizi kalitatearen hautematean. City marketinaren ikuspuntutik hausnarketa
by García Castro, David & Elizagarate Gutiérrez, Victoria & Letamendia Galdós, Iñaki & Kazak, Jan

2014-12-30 Responsabilidad social empresarial, estrategia y ventaja competitiva en el sector bancario español
by García Cossío, Lourdes & Pérez Ruiz, Andrea

2014-05 El efecto placebo en productos artísticos; el caso de la poesía
by Martínez, Jose A.

2014-05 La aplicación empresarial del marketing viral y el efecto boca-oreja electrónico. Opiniones de las empresas
by Aguilar Arcos, Virginia & San Martín Gutiérrez, Sonia & Payo Hernanz, René

2014-05 Aplicando netnografía a la obtención del mapa de posicionamiento para empresas de distribución alimentaria
by Clemente Ricolfe, José S. & Escribá Pérez, Carmen

2014-05 Segmentación de los e-consumidores: un estudio aplicado a partir de las perspectivas de uso de Internet
by Cristóbal Fransi, Eduard & Daries Ramon, Natalia & Baldomar, Juan Pablo

2014-05 Una propuesta metodológica para evaluar la imagen de una ciudad a través de los mapas asociativos
by Martínez, Jose A.

2014-05 Identidad, imagen y reputación de la empresa: integración de propuestas teóricas para una gestión exitosa
by Pérez, Andrea & Rodríguez del Bosque, Ignacio

2014-01 Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management
by Bíró, Szilvia & Botzenhardt, Florian & Ferdinand, Hans-Michael

2014-01 Critical Success Factors for Online-Shops of Drugstores
by Svechla, Sabrina & Fischer, Jessica & Ferdinand, Hans-Michael

2014-01 Der Wandel von Push- zu Pull- Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche
by Maiwald, Anna & Teichmann, Julia & Pätzmann, Jens

2014-01 Brand Differentiation in German Online Job Boards
by Palinkas, Tami & Botzenhardt, Florian & Pätzmann, Jens

2013 Credenze: I Dadi Truccati Del Gioco D’Azzardo
by D. T. Vergura

2013 Recreational Gamblers’ Perspective Of Gambling: An Exploratory Study
by D. T. Vergura

2013 Supervision, Controll and Reglementation of Multinational Enterprises in a Globalised World
by von Block-Schlesier, Benjamin

2013 Critical Considerations towards Contactless Payment Processes in the Retail Industry
by Fiedler, Martin

2013 How Can Farmers Get Access to Customers?
by I. Kotliarov.

2013 İlgilenim Kavramı ve Türkçe İlgilenim Ölçeklerinin Değerlendirilmesi:Tüketici İlgilenimi, Sürekli İlgilenim ve Satın Alma Kararı İlgilenimi
by Destan KANDEMİR & S. Sinem ATAKAN & Ceren DEMİRCİ

2013 Critical role of relationship for unfamiliar banking products
by Zekeriya Eren KOÇYİĞİT & Yonca ASLANBAY & Beril DURMUŞ

2013 Tüketicilerin Risk Azaltma Stratejileri
by Berna TARI KASNAKOĞLU

2013 E-commerce Adoption in Financial Services and Textile Manufacturing Sectors
by Gülden ASUGMAN & Hayat KABASAKAL

2013 Özellikler Arası Korelasyon Yönü ve Eksik Özellik Değeri Çıkarımlarına: Pozitif Korelasyonun Çıkarımlara Olumlu Etkisi
by Baler BİLGİN & Kunter GÜNAŞTI

2013 The Permanence Of The Client Under Uncertain Estimations
by A.M. Gil Lafuente & M.O. Hernández

2013 Self-Serving Behavior in Price-Quality Competition
by Marco Bertini & Daniel Halbheer & Oded Koenigsberg

2013 The Role of University Scientist Mobility for Industrial Innovation
by Ann-Kathrine Ejsing & Ulrich Kaiser & Hans Christian Kongsted & Keld Laursen

2013 Self-Serving Behavior in Price-Quality Competition
by Halbheer, Daniel & Bertini, Marco & Koenigsberg, Oded

2013 Aufs richtige Pferd setzen! Welche Faktoren beeinflussen Zufriedenheit und Verhaltensabsichten von Mitgliedern in deutschen Reitvereinen?
by Kiefer, Stephanie

2013 Shrinking Goods
by Levy, Daniel & Snir, Avichai

2013 The Place Marketing Concept of Rural Towns in Northern Sweden: What is the Unique Selling Point?
by Olga Kompaniets & Daniel Rauhut

2013 When Size Does Matter. Trends of SMEs Internationalization Strategies in Chinese Economy
by Andrea Pontiggia & Tiziano Vescovi

2013 Advertising in a luxury fashion magazine: a comparison between Italy and China
by Francesca Checchinato & Cinzia Colapinto & Alice Giusto

2013 Profession « caviste » : les spécificités d’un canal spécialisé et alternatif à la grande distribution
by Rauzier, C. & Cheriet, F.

2013 Offres promotionnelles, gaspillage alimentaire et scepticisme : une revue de littérature et proposition d’un cadre d’analyse
by Le Borgne, G. & Sirieix, L.

2013 Pricing Strategies in Advance Selling: Should a Retailer Offer a Pre-order Price Guarantee?
by Oksana Loginova

2013 Digital Destinations in the Tourist Sector: A Path Model for the Impact of e-Services on Tourist Expenditures in Amsterdam
by Bart Neuts & Joao Romao & Peter Nijkamp & Eveline van Leeuwen

2013 Explicit Evidence of an Implicit Contract
by Andrew T. Young & Daniel Levy

2013 Strategic Positioning of Goods in a Market with a Niche
by Eleftherios Zacharias

2013 Shrinking Goods
by Daniel Levy & Avichai Snir

2013 Effect of Branded Components on Consumer Perception of Quality and Brand Preference
by Raza, Ali & Karim, Emadul & abbas, omair & Sultan, Prof. Dr. Shair & Hasan, Syed Waqarul

2013 Трансформация Логистического И Маркетингового Подходов
by Hairov, Bari

2013 Lighthouse's Strategic Dilemmas
by Cambell-Kim, Deborah

2013 Empirical Study of Consumer Ethics: A Comparative Study of Two Firms of Faisalabad, Pakistan
by Cheema, Khaliq Ur Rehman & Imtiaz, Nasir & Shafiq, Yasir

2013 Impact of Service quality on customer satisfaction: a study of hotel industry of Faisalabad, Pakistan
by Shafiq, Yasir & Shafique, Imran & Din, Muhammad Saadat & Cheema, Khaliq Ur Rehman

2013 Impediments Of Green Marketing In Pakistan
by Siddique, Muhammad & Hayat, Khizer & Akbar, Irfan & Cheema, Khaliq Ur Rehman

2013 Бизнес Моделиране В Електронната Търговия
by Bonev, Pavlin

2013 Halalan Toyyiban Supply Chain The New Insights in Sustainable Supply Chain Management
by Omar, Emi Normalina & Jaafar, Harlina Suzana & Osman, Muhamad Rahimi & Nasruddin, Faisol

2013 The digital complexity in destination branding: the case of Portugal as tourism destination
by Oliveira, Eduardo

2013 Discussion of "Local News Online: Aggregators, Geo-Targeting and the Market for Local News" by George, L. and C. Hogendorn
by Levy, Daniel

2013 Explicit Evidence of an Implicit Contract
by Young, Andrew & Levy, Daniel

2013 Feed and Fodder Value Chains in Bihar: Some Empirical Evidences
by Singh, K.M. & Singh, R.K.P. & Jha, A.K. & Kumar, Abhay & Kumar, Anjani & Meena, M.S.

2013 Do Hypothetical Experiences Affect Real Financial Decisions? Evidence from Insurance Take-up
by Cai, Jing & Song, Changcheng

2013 Aspects and Importance of Digital Media in Pakistan
by Abdur Raheem, Syed & Akber, Fahad & Hashmi, Umair

2013 Exit and voice: a game-theoretic analysis of customer complaint management
by Liang, Pinghan

2013 Quantitative versus qualitative in neuromarketing research
by Bercea, Monica Diana

2013 Marketing Research: The Role Of Sentiment Analysis
by Meena Rambocas & João Gama

2013 The Italian model of gambling taxation: fiscal policy guidelines for the "sustainable development" of an important and controversial market
by Alessandro Gandolfo & Valeria De Bonis

2013 La Mobilità Del Consumatore Tra Formati Distributivi Nel Settore Dell’Abbigliamento: Un’Indagine Empirica
by D. T. Vergura & S. Latusi

2013 Compra de marcas de distribuidor y estilos de vida: una segmentación latente de los consumidores
by María del Carmen Alarcón del Amo & Andrés Cúneo Zúñiga & Pilar López Belbeze

2013 Construcción y validación inicial de una escala para medir la personalidad de los establecimientos comerciales
by Gemma García Ferrer & Carmen García García

2013 ¿Cómo afectan las prescripciones de terceras partes a las evaluaciones del consumidor y a la prima de precio del producto?
by Santiago González Hernando & Víctor Iglesias Argüelles & Celina González Mieres

2013 Regulación de horarios comerciales, aumento de grandes formatos de distribución e implicaciones económicas: evidencias en el sector de la Distribución Comercial española
by F. Javier de la Ballina Ballina & Rodolfo Vázquez Casielles

2013 Todos los compradores Online de billetes de transporte no son iguales
by Jana Prodanova & Sonia San Martín Gutiérrez

2013 Un modelo de geomarketing para la localización de supermercados: diseño y aplicación práctica
by Amparo Baviera-Puig & Juan Buitrago-Vera & José Enrique Rodríguez-Barrio

2013 The Structure of Consumer Taste Heterogeneity in Revealed vs. Stated Preference Data
by Michael P. Keane & Nada Wasi

2013 Competing for Influencers in a Social Network
by Zsolt Katona

2013 Drive More Effective Data-Based Innovations: Enhancing the Utility of Secure Databases
by Yi Qian & Hui Xie

2013 Piracy and Copyright Enforcement Mechanisms
by Brett Danaher & Michael D. Smith & Rahul Telang

2013 Competition for Attention
by Pedro Bordalo & Nicola Gennaioli & Andrei Shleifer

2013 Optimal Sales Schemes for Network Goods
by Alexei Parakhonyak & Nick Vikander

2013 A data mining approach for bank telemarketing using the rminer package and r tool
by Sérgio Moro & Paulo Cortez & Raul M. S. Laureano

2013 User innovation - empirical evidence from Russia
by Anna Zaytseva & Olga Shuvalova & Dirk Meissner

2013 Optimal sales schemes for network goods
by Alexei Parakhonyak & Nick Vikander

2013 Development of navigation services and Devices – evidence from a case study in Russia
by Mikhail Bokov & Anastasia Edelkina & Marina Klubova & Thomas Thurner & Natalia Velikanova & Konstantin Vishnevskiy

2013 Two Concepts Of Place Competition And Specificity Of Targeting In Place Marketing
by Kirill Rozhkov

2013 Importance-performance analysis for internet stores: a system based on publicly available panel data
by Elena Pokryshevskaya & Evgeny Antipov

2013 Residential satisfaction in place market segments
by Kirill Rozhkov

2013 Using CLV concept for marketing budgets allocation
by Elena Panteleeva & Olga Oyner

2013 Corporate brand values perception gap analysis as an internal marketing management systemAssessment tool
by Elena Panteleeva & Olga Oyner

2013 Demand effects of consumers’ stated and revealed preferences
by Engström, Per & Forsell, Eskil

2013 The Impact of Brand Communication on Brand Equity Dimensions and Brand Purchase Intention Through Facebook
by Bruno Schivinski & Dariusz Dabrowski

2013 The Effect Of Social-Media Communication On Consumer Perceptions Of Brands
by Bruno Schivinski & Dariusz Dabrowski

2013 Marketing restructuring as a radical method for recovery from a crisis
by Dubrovski, Drago

2013 Modern Methods And Profitable To Promote Banking Products And Services
by Valeria Arina Balaceanu

2013 Stay Ahead of Competition
by Fok, D.

2013 Low-fat, light, and reduced in calories
by Versluis, I. & Franses, Ph.H.B.F.

2013 The Impact of Cultural Symbols and Spokesperson Identity on Attitudes and Intentions
by Lenoir, A.-S.I.A. & Puntoni, S. & Reed II, A. & Verlegh, P.W.J.

2013 Using Preferred Outcome Distributions to Estimate Value and Probability Weighting Functions in Decisions under Risk
by Donkers, A.C.D. & Lourenço, C.J.S. & Dellaert, B.G.C. & Goldstein, D.G.

2013 Advertising-induced Embarrassment
by Puntoni, S. & de Hooge, I.E. & Verbeke, W.J.M.I.

2013 Equilibrium bids in sponsored search auctions: theory and evidence
by Tilman Borgers & Ingemar Cox & Martin Pesendorfer & Vaclav Petricek

2013 Corporate Reputation and Social Media: A Game Theory Approach
by Thierry Warin & Nathalie de Marcellis-Warin & William Sanger & Bertrand Nembot & Venus Hosseinali Mirza

2013 Planning Marketing Channels: Case of the Olive Oil Agribusiness in Portugal
by Rui Fragoso

2013 Coordinating Static and Dynamic Supply Chains with Advertising through Two-Part Tariffs
by L. Lambertini

2013 Explicit Evidence of an Implicit Contract
by Andrew T. Young & Daniel Levy

2013 Optimal Strategy Of Multi-Product Retailers With Relative Thinking And Reference Prices
by Ofer H. Azar

2013 Word-of-Mouth in Movies with Platform Release: Theory and Evidence
by Yijuan Chen & Xiaojing Ma & Qiang Pan

2013 Current Shifts in Corporate Learning Meet'Enabler Competencies'
by Viktória Szoboszlai

2013 New Ways for Companies to Develop Effective Lobbying Strategies in the European Parliament A case study in the field of the Common Agricultural Policy
by Attila Kovács

2013 Innovation Goals and Practices among Hungarian Small and Medium Enterprises
by Ildikó Marosi

2013 COBIT 5 and the Process Capability Model. Improvements Provided for IT Governance Process
by Alex Pasquini & Emidio Galie

2013 Is the Concept of Sustainable Development a Contemporary Ideology?
by Yulia Platonova

2013 Gender Attitudes about Traditional and Renewable Energy Resources
by Péter Németh & Eszter Jakopánecz & Mária Törõcsik

2013 Organizational Innovation through Living Labs for Optimizing the Energy Usage of Blocks of Flats
by Katalin Kovács

2013 The Relationship between the Maritime Transport and the Chinese FDI
by Gábor Fazekas

2013 Information Security Management for SMEs:Implementating and Operating a Business Continuity Management System (BCMS) Using PDCA Cycle
by Gergely Krisztián Horváth

2013 Externalities in Connection with a Community Garden
by Gabriella Lovász

2013 La fidélité prototypique : une approche de la fidélité perçue par l'auto-catégorisation
by De Kerviler, Gwarlann

2013 Entre prévention et promotion : l’impact de la saillance de mortalité sur le cadrage situationnel en consommation et sur les préférences produits
by Partouche-Sebban, Judith

2013 Déterminant du comportement de recommandation d'un site web
by Vo, Quang Tri

2013 La vengeance du consommateur insatisfait sur Internet et l'effet sur les attitudes des autres consommateurs
by Passos, Gisèle

2013 Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media
by Fähnle, Sabrina & Teichmann, Julia & Pätzmann, Jens

2013 Social Media im Recruiting
by Schwarz, Annika & Botzenhardt, Florian & Pätzmann, Jens U.

2013 The role of the marketing strategies for corporate development of Bulgarian Suppliers of Logistic Services
by Vladimir Hristov

2013 Positioning of Companies’ Market Offers
by Evgeni Stanimirov

2013 Customer loyalty to travel agencies in Bulgaria
by Velina Kazandzhieva

2013 Health Systems and Their Importance in the Europe 2020 Strategy
by DOGAN Mihaela Simona & BUZILA Nicoleta & GORDEAN Raoul

2013 The Long Tail Principle in Online Marketing
by CIUREL Daniel-Liviu

2013 Private Brand Consumer Behavior in Romania
by BUZILÄ‚ Nicoleta & DRAGOTÄ‚ Violeta Gianina & GORDEAN Raoul Sabin

2013 Digital Complexity In Destination Branding: A Preliminary Analysis To Destination Portugal
by Eduardo OLIVEIRA

2013 Green Trends in the Hotel Industry - Status and Opportunities of SERBIA
by Bela Muhi & Jasmina Stankovic & Dusan Jovanovic & Rade B. Bozovic

2013 Key Performance Indicators (KPIs), Shipping Marketing and Safety Orientation: The Case of Greek Tanker Shipping Companies
by Evi Plomaritou & Katerina Konsta

2013 Elektronik Haberleşme Sektöründe Rekabeti Bozucu Fiyat Uygulamaları: Yıkıcı Fiyatlandırma ve Düzenleyici Yaklaşımlar
by Yasin ALTUNSARAY & Orhan ÜNAL

2013 Bankacılık Sektöründe Müşteri Değerinin Marka Algıları ve Müşteri Sadakati Çerçevesinde İncelenmesi
by Leyla ÖZER & Bahar Gözde BURUL & Beyza GÜLTEKİN

2013 Czy prosumpcja w dobie kryzysu to zjawisko jednowymiarowe? Eksploracja wsrod uzytkownikow portali spolecznosciowych. (Should we treat prosumption as one-dimensional phenomenon in the time of crisis? Exploration among users of community portals.)
by Maciej Mitrega

2013 Wplyw kryzysu na zachowania zakupowe polskich konsumentow dobr luksusowych. (Impact of the crisis on the purchasing behavior of Polish luxury goods consumers.)
by Wioleta Dryl

2013 SME Branding
by Constantin CODERIE & Dan NASTASE

2013 Brand Management in Business to Business Markets - Particularities of Business to Business Markets, Branding and Brand Equity -
by Andrei BUIGA & Raluca DRAGOESCU & Zoica NICOLA

2013 Analytical Methods for the Analysis of Managerial Risk in the Marketing
by Svetlana BRADUTAN

2013 Sales Force Motivation and Compensation
by Anca-Mihaela TEAU

2013 Marketingul in jurnalismul sportiv actual
by Cristian GHENA

2013 Brand value co-creation factors: stakeholder approach
by Migle Eleonora Cernikovaite

2013 Evaluation of performance and efficiency of the CRM
by Renata Miklencicova & Bronislava Capkovicova

2013 Quality in schools
by Daniela Kollarova & Magdalena Ungerova

2013 Affiliate marketing in the context of online marketing
by Vladimira Jurisova

2013 Place Marketing And Rural Municipalities In Northern Sweden: A Content Analysis Of Municipal Homepages
by Olga Rauhut Kompaniets & Daniel Rauhut

2013 Participate (or not) in International Trade Fairs? Decision Factors of Portuguese Managers
by José de Freitas SANTOS & Pedro Bruno Mendonça da SILVA

2013 Managing Entry or Expansion: Is Vietnam a Feasible Market for Advanced Food Processing Solution Providers?
by Trung QUANG DINH & Hilmar ?ór HILMARSSON

2013 Systemic Relationship Marketing: Co-creating Sports Brand Equity with Fans and Other Stakeholders
by Vlad ROSCA

2013 Improving a Car Dealership’s Communications through the Comunicom Direct Active Communication System
by Cezar CALUSCHI

2013 Highly Applicable Management Methods regarding Physical Education in an University Environment
by Gheorghe JINGA

2013 International Strategy Configuration
by Doina I. POPESCU

2013 Cluster Analysis of Market Potential in Emerging Markets: A Dynamic Research based on Markov Chain
by Da Huo

2013 Peculiarities Of Marketing Communications In Cultural Marketing
by GARDAN, Daniel & GEANGU, Iuliana Petronela

2013 Consumer Perceptions of Education-Based Corporate Social Responsibility Campaigns
by Onaran, Berrin & Uyar, Ahmet & Avan, Ali

2013 Evaluation of Business Administration Students’ Religiosity Levels and Ethical Intentions in the Context of Marketing Ethics
by Ozbek, Volkan & Ozer, Gokhan & Aydin, Kenan

2013 Means – End Chain Theory and Laddering Technique: Applications in Consumer Behavior Research
by Kangal, Ayça

2013 A Study to Investigate the Effect of Customer Value on Customer Satisfaction, Brand Loyalty and Customer Relationship Management Performance
by Onaran, Berrin & Bulut, Zeki Atil & Ozmen, Alparslan

2013 A Study on the Factors Affecting Student’s Satisfaction in E-learning: A Model Proposition
by Kantoglu , Baris & Torkul, Orhan & Altunisik, Remzi

2013 Consumers’ Empowerement for a New Marketing Paradigm
by Victor Danciu

2013 The Customer Interaction Process: Managing Customer, the Service Encounter and Service Recovery
by TANASE, George Cosmin

2013 The Conferences Corner: European Conference on Social Media 2014, Brighton, UK Mini Track on Social Media and Innovation at ECSM 2014
by PURCAREA, Irina

2013 A Key Message about the Richness of Our Country Brand: The Fantastic in the Works of Our Great Romanian Classics
by ALBU, Tudorita

2013 It happens in Romania too
by MIHAIESCU, Nicolaie

2013 Global Product Policy Decisions: Developing New Products For Global Markets
by TANASE, George Cosmin

2013 Implementing and Adapting Services Marketing to the Companys Structure, Systems and Culture
by TANASE, George Cosmin

2013 Omni-Channel Retailing
by ROWELL, James

2013 Organization And Planning Of Global Marketing Operations
by TANASE, George Cosmin

2013 Brand Architecture as the Key Element of the Strategic Brand Management
by Martin Machek

2013 The Importance of Brand on B2B Markets: Expert Interviews with Hilti AG Managers
by Martin Konečný & Daniela Kolouchová

2013 Food Marketing to Children - Introduction to Ethical Issues
by Květa Olšanová

2013 Significance and Differences of Marketing and Sales Controlling
by Karel Havlicek & Pavla Breckova

2013 Could there be a luxury brand originating from the Czech Republic? The case of the Czech watchmaker Prim
by Petr Král

2013 Analysis of the Retail Trade and Automotive Industry in the Russian Federation
by Ilya Bolotov

2013 Segmentation of Czech Consumers Based on the Attitudes Towards Money
by Ivan Tomek & Václav Stříteský & Radek Tahal

2013 Price Dispersion on the Internet: Empirical Comparison of Several Commodities from the Czech Republic
by Jiří Sedláček

2013 Relationship between Firm Size and Export Performance: An Exploratory Analysis
by Tatiana M. C. Monteiro & Maria do Rosário A. Moreira & Paulo S. A. Sousa

2013 Souvenirs - Factor Influencing the Tourism Activity. Case Study: Opinions of Young People on Souvenirs
by Andreea Botoș & Nicolae Teodorescu & Ion Pârgaru & Aurelia-Felicia Stăncioiu & Anamaria-Cătălina Radu

2013 Scale And Scope Of Cooperation Between Food Retailers And Their Economic Condition
by Piotr Cyrek

2013 Integrating Internal Branding in Marketing Strategy
by Slavova Milanka

2013 Marketing Policies, Promotion and Communication on Pharmaceutical Market in Romania and European Union
by Sãlãgean Liana – Ramona

2013 An Empirical Study of Consumer Behavior in the Cuban Mobile Phone Market
by Oncioiu Ionica

2013 Consumer Preferences for Products and Tourism Services in Romania Between 2008-2011
by Olteanu Laura

2013 Dynamics of Tourist Accommodation Possibilities in Romania Under the Impact of Economic Crisis
by Olteanu Laura

2013 Image and Identity in the Academic Field
by Muhcina Silvia & Moraru Andreea – Daniela & Fronea Ciprian Mihail

2013 Online Performance Through the Affiliate Marketing
by Morozan Cristian & Enache Elena

2013 Brand Communication For Youth
by Morozan Cristian & Enache Elena

2013 Implementation and Development of the ”Employer Branding Management” Concept on the Romanian Labor Market in the Current Economic and Social Context
by Luca Florin Alexandru & Ioan Corina AnaMaria & Sasu Constantin

2013 The Importance of Marketing Activities during the Economic Crisis
by Isachi Silvia Elena & Chi?iga Georgiana

2013 Particularities of the Marketing Communication Strategy through Social Media
by Ionescu Andreea & Ciceo Andreea Teodora

2013 Social Networks – Challenge and Oportunity in the Development of Personal Brand Marketing Strategies in the Virtual Environment
by Ioan Corina AnaMaria & Luca Florin Alexandru & Sasu Constantin

2013 Models of Voter Behavior
by Dinu Gabriel

2013 Online Marketing for Small Strategic Thinking Farmers in Organic Farming
by Ciorasteanu Gianina & Mihailescu Mariana

2013 A Critical Review of Service Quality
by Ciceo Andreea & Ionescu Andreea

2013 Improvement of the Marketing Interaction based on Information Technologies
by Balabanits Anzhelika & Minakova Iryna

2013 The Hypermarket – A Solution to Develop the Romanian Retail
by Asandei Mihaela & Gangone Andreea-Daniela

2013 The CRM a Solution for the Banks Management
by Dinculescu Elena – Silvia & Antonescu Mirela Eugeni

2013 Issues of Marketing Strategies in the Banking Industry
by Sudacevschi Mihaela

2013 The Importance of Commercial Services in the Trade Activity
by Stanciu Anca Cristina & Constandache Mihaela & Racoceanu Cristina

2013 The Role of Social Media Marketing in Strengthening the Brand ImageAbstract:The presence of companies on Social Media has become a widespread phenomenon, both globally and also in our country. By using these new marketing communication tools, companies have the opportunity to establish and maintain contact with a large number of consumers, and listen to their opinions. Also, Social Media offers various possibilities to connect brands to consumers. But beyond the simple popularization of the brand among a large audience, the marketing actions should serve to consolidating the brand equity. Building a successful brand is a goal pursued by any company, but it requires constant attention to every interaction and experience with the consumers. The marketing communication strategy on Social Media must take into account the general impression and the impact it generates on the brand image
by Platon Otilia-Elena

2013 Directions and Ways of Improving the Quality Assurance System Banking in RomaniaAbstract:Increasing the competitiveness of organizations by promoting quality, is a specific and constant concern of the European Union, thus creating, legislative and institutional framework for achieving this goal. This concern is focused on promoting an ambitious policy on qualitythat facilitates increased competitiveness of EU Member States. National model of quality that exists in Romania is based on the philosophy of continuous improvement related to clear values. The last decade and a half has been for the banking system for a period of radical change, which aimed not only upgrading, creating appropriate legal and institutional framework and a diversified banking products and services, and the assimilation of the acquis communautaire and alignment policies, strategies and practices of the European Union. In the present study identified ways and means to improve the quality assurance system of banking services in Romania
by Balaceanu Valeria Arina & Sisea Dana - Gabriela

2013 Advertising Within The Branding Process Of The Croatian Wood Industry
by Martina Bris Alic & Alen Alic & Josip Zuparic

2013 The Role Of Marketing In The Evolution Of The Music Industry
by Miroslav Skoro

2013 Brand Experience – How It Relates To Brand Personality, Consumer Satisfaction And Consumer Loyalty. An Empirical Analysis Of The Adidas Brand
by Thomas Cleff & Silvia Dörr & Andrew Vicknair & Nadine Walter

2013 Internal Marketing Philosophy: The Case Of The Croatian Banks
by Erik Ruzic & Sanja Dolenec

2013 Quality Management In The Function Of Public Transport
by Mane Medic & Mladen Pancic & Sasa Ilic

2013 Crm As A Key To Business Success Of E-Commerce
by Branimir Dukic & Jelena Stanisic & Nenad Stanisic

2013 The Impact Of Globalization In The Industry Of Cosmetics
by OANA MARIA SECARA & DINU VLAD SASU

2013 Marketing Performance In Romanian Small And Medium-Sized Enterprises - A Qualitative Study
by Mone Sorina-Diana & Pop Marius-Dorel & Racolta-Paina Nicoleta-Dorina

2013 Marketing Requirements For Develop A Brand In Automotive Industry
by Liliana Adela Zima

2013 Mission Statements In Higher Education: Context Analysis And Research Agenda
by Gordan Camelia & Pop Marius Dorel

2013 Stakeholders, The Determinant Factors In Development And Operationalization Of E-Governance In Romania
by NEAMTU FLORENTINA

2013 The Need Of Rethinking The Public Administration System In The Context Of The Growing Power Of The Civil Society
by NEAMTU FLORENTINA

2013 The Quality Of Banking Services - A Basic Premise Of A Bank Sustainability
by BENTE CORNELIU

2013 Service Quality: A Case Study Of Banca Romaneasca
by BENTE CORNELIU

2013 What Motivates Cultural Tourists? An Analysis Of Bucharest Inhabitants’ Motivation To Visit The Centre Region
by Ravar Anamaria Sidonia & Mahika Cristina & &

2013 Approaches To Analyze The Quality Of Romanian Tourism Web Sites
by Lacurezeanu Ramona & Stanca Liana & Chis Alexandru &

2013 Exploratory Research Regarding Romanians’ Perception About The Regional Brand “Maramureª”
by Drule Alexandra-Maria & Chiº Alexandru & Dunca Adina-Georgeta &

2013 How Much Can We Trust Public Opinion Polls?
by Vierasu Timotei & & &

2013 Private Information Revealed By Romanian Facebook Users - An Exploratory Assessment
by VEGHES Calin & ORZAN Mihai & ACATRINEI Carmen & DUGULAN Diana

2013 Innovation, Customer Attachment Source In Retail Services Empirical Research In Diy Retail
by Săniuţă Adina & Roman Mihaela & Petrişoaia Carmen & Pop Nicolae Al.

2013 Global Competition And Romania'S National Competitive Advantage
by Pop Nicolae Alexandru & Draghescu Florin & Rosca Vlad &

2013 The Effects Of Ambient Scent On Consumer Behavior: A Review Of The Literature
by OLAHUT Meda Roxana & PLAIAS Ioan & &

2013 Segmentation Of Sme Portfolio In Banking System
by Namolosu Simona Mihaela & & &

2013 Methodological Considerations Regarding The Segmentation Of Household Energy Consumers
by Maxim Alexandru & & &

2013 Schema Congruity - A Basis For Evaluating Ambient Advertising Effectiveness
by Jurca Maria Alina & Plăiaș Ioan & &

2013 Factors Influencing Customers' Behaviour Towards Trusted Service Providers: An Investigation Of Four Service Settings
by Gurau Calin & & &

2013 Incorporating Market Orientation In Higher Education Institutions
by Gordan Camelia & Pop Marius Dorel & &

2013 The Impact Of Marketing Experiments On The Relationship Between Software Producers And Their Retailers
by HERȚANU ANDREEA & AXENIA BIANCA BOITOR & &

2013 The Public Servants Perceptions Regarding Communication Within Local Public Administration
by BENTE FLORINA & & &

2013 Factors And Reasons That Can Make Users To Increase The Usage Of Smartphone Services
by Roman Cristina Teodora & Vasilache Silviu & &

2013 The strategic dimensions of Political Marketing
by Nikolay Vankov

2013 Marketing as Management Concept
by Pencho Ivanov

2013 Application of the Price Discrimination in Marketing
by Tatyana Netseva-Porcheva

2013 Should we take into account national culture as we develop our marketing product policy?
by Vesselin Blagoev & Michael Minkov

2013 Predicting Consumer Choices Through Analysis of Interactions in Social Networks
by Todor Krastevich

2013 Marketing Strategies of Companies in Bulgaria in Times of Economic Crisis
by Galina Mladenova

2013 Measuring Results of New Product Development
by Krasimir Marinov

2013 Characteristics Of The Consumer Preferences Research Process
by Mirela-Cristina Voicu

2013 Research of preferences of consumers of household filters for water purification by the fokus-grupp method
by Medvedeva, E. & Blyumina, A. & Piskunov, V.

2013 Experimental verification of the control mechanism of marketing activities of small consulting organization
by Kirushkin, A. A.

2013 Defining the range of rates to control the size of revenues
by Efimova, D.

2013 New marketing techniques: creative advertising
by Chesnokova, M.

2013 Marketing of high school: challenges and evaluation of problems
by Bonchukova, D. & Starobinskaya, N.

2013 Marketing research of the competitive strategies of the main product retail networks of Perm
by Kel'bakh, E. & Kocharyan, A.

2013 The GEMBA-management role in bank culture
by Novikova, K. & Kerzina, E. & Nekrasova, D.

2013 Product Promotion Improvement
by Diakonidze, M. & Pyankov, V.

2013 Innovative client-oriented technology of «Savings bank of Russia»
by Goldyrev, E. & Kuznetcova, E.

2013 Information asymmetry on markets of cultural goods
by Bulina, A.

2013 Strategic marketing and competitiveness of high school
by Bonchukova, D. & Starobinskaya, N.

2013 An Enterprise Competitive Strategy Definition On The Example Ofjsc “Confectory Enterprise “Permskaya
by Chesnokova, M.

2013 Food market modern tendencies
by Prokopiev, I. & Yasireva, E.

2013 Russian agro industrial enterprises competitiveness in the modern economy
by Prokopiev, I. & Timofeeva, O.

2013 JSC “ALFA-BANK” marketing policy. problems and perspectives
by Kirillov, A. & Kuznetcova, E. & Martirosian, M.

2013 Business environment and Russian Small Business
by Kerzina, E. & Farahutdinova, L.

2013 Crm-Conseption As The Basis For A Bank’S Customer-Oriented Strategy
by Novikova, K. & Nekrasova, E.

2013 Product Promotion Improvement
by Myrzina, M. & Melekhina, A.

2013 Modern Tendences In The Methods Of Marketing Research Application
by Mokhnatkina, V. & Starikova, E.

2013 Mechanism Of Marketing Activity Low Consulting Organization
by Kiryushkin, A.

2013 Effects Of Adverse Selection On The Market Of Cultural Valuables
by Bulina, A.

2013 Modern Marketing Tools In The New Economy: Experiential Marketing
by Chesnokova, M. & Kirillovskaya A.

2013 Optimization By Reducing Its Assortment Categories
by Khatskelevich, A. & Tyakina, L.

2013 Guerrilla Marketing As The Basis Of The Modern Advertising Compaign
by Fedorovih P.

2013 Brand Of Educational Institution As A Factor Of Competitiveness
by Serkova, E.

2013 Strategic and Operative Marketing Controlling
by Noémi Hajdú

2013 Marketing in Small and Medium Enterprises - A case study in Slovakia
by Iveta Korobaničová

2013 The Effectiveness of Dual Branding in the Agricultural Sector
by Christo A. Bisschoff & Hendrik P. Van Staaden & Amareza Buys

2013 Brand Identity Development and the Role of Marketing Communications: Brand Experts’ View
by Nusa Petek & Maja Konecnik Ruzzier

2013 Identifying the Impact of Individual Differences on the Basis of Affect Intensity Measure on Consumers Response to Advertising Appeals
by Santosh Kumar

2013 Customer Loyalty and Retention - New Trend on the Traditional/Virtual Market
by Constantin Alexandru Stanica & Mirela Catalina (Vint) Turkes

2013 Current Characteristics of the Romanian Banking Market
by Mirela Catalina (Vint) Turkes

2013 The English Noun - Loans Gender Adjustment to the Romanian Morphological System
by Cristina Athu & Alexandra Moraru

2013 The Evolution of the Marketing Concept
by Irina Nicolau

2013 The Effect of .99 Price Endings on Consumer Demand: An Example of Confounding Factors Surviving in Field Experiments
by Antonio Filippin

2013 Making Sense of Complex Marketing Decision Systems: Decision System Analysis
by Roger Marshall & David Bibby & Na WoonBong

2013 The Attractiveness of Different Online Formats: Motives and Frequencies of Use
by Jelena FILIPOVIC

2013 What Matters To Store Brand Equity? An Approach To Spanish Large Retailing In A Downturn Context / ¿Qué Es Importante En El Valor De Las Marcas Del Distribuidor? Una Aproximación A La Gran Distribución Espa˜Nola En Un Contexto De Crisis
by Calvo-Porral, Cristina & Martinez-Fernández, Valentín-Alejandro & Juanatey-Boga, Oscar & Lévy-Mangín, Jean-Pierre

2013 Las Series Audiovisuales Como Herramienta Promocional De Un Destino Turístico: El Caso De España / Fiction Series As A Promotional Tool For A Tourist Destination: The Case Of Spain
by Araújo Vila, Noelia & Fráiz Brea, José Antonio

2013 La Adopción Del E-Gobierno En Entornos Voluntarios / The Adoption Of E-Government In Free-Media Environments
by Medina Molina, Cayetano & Rufin Moreno, Ramón & Rey Moreno, Manuel

2013 Comunicación Comercial Y Boca-Oído Electrónico En Sitios Web Corporativos: Un Análisis Desde La Perspectiva Del Marketing De Relaciones / Marketing Communications And Electronic Word-Of-Mouth On Corporative Websites: An Approach From A Relationship Marketing Perspective
by Belanche Gracia, Daniel & Casaló Ariño, Luis V. & Guinalíu Blasco, Miguel

2013 Customer Value Orientation And Organizational Performance: An Explanatory Model Proposal, Orientacion Al Valor Del Cliente Y El Desempeno Organizacional: Propuesta De Un Modelo Explicativo
by Leslier Valenzuela & Francisco Villegas

2013 International Demand Of Dental Services Of Hispanos In El Paso, Texas In The City Of Juarez, Demanda Internacional De Servicios Odontologicos De Hispanos De El Paso, Texas En Ciudad Juarez
by Esther A. Enriquez-Perez & Eduardo F. Macias-Negrete & Claudia Davila Garcia & Alberto Cardenas Valenzuela & Jose Luis Anaya Carrasco

2013 Research Of Factibility For The Commercialization Of The Blackberry In International Markets, Estudio De Factibilidad Para La Comercializacion De Zarzamora En Mercados Internacionales
by Luis Enrique Ibarra Morales & Natalia Guadalupe Romero Vivar & Rosalina Jaime Meuly & Beatriz Alejandra Hurtado Bringas

2013 International Marketing For Cotija Cheese,Mercadeo Internacional Del Queso Cotija
by Oscar Hugo Pedraza Rendon & Ruben Molina Martinez & Maria Soledad RamÃrez Flores

2013 A Study Of Sustainable Behaviors Among California Hispanics Regarding Transportation
by Mary Beth McCabe & Ramon Corona & Richard Weaver

2013 Environmental Sustainability In The 21st Century: An Assessment Of Trinidadâ€™S Business Tourism Market
by Narendra Ramgulam & Koshina Raghunandan-Mohammed & Moolchand Raghunandan

2013 Cluster Analysis Of Luxury Brands On The Internet
by Angy Geerts

2013 Tourist Perceptions Regarding Service At Recreational Parks: Evidence From Quintana Roo, Mã‰Xico
by Lucila ZÃ¡rraga Cano & Gabriela Aracelly SolÃs GonzÃ¡lez & Joe Holland

2013 Predictors And Outcomes Of Sport Event Experiential Value: Insights From Formula One Petronas Malaysia Grand Prix
by Rosidah Musa & Rezian-na Muhammad Kassim

2013 Customer Net Value: A Service Gap Perspective From Saudi Arabia
by Abdul Rahim Abu Bakar & Naif M. Al Ruwais & Abdul Rahim Othman

2013 Sales Forceâ€™S Attitudes Toward Technology: Evidence From Spain
by JuliÃ¡n Pando GarcÃa & Virginia RincÃ³n Diez

2013 Market Orientation In Local Government Through The Analysis Of Municipal Website Content: A Framework For Its Measurement
by LucÃa SÃ¡ez Vegas & IÃ±aki PeriÃ¡Ã±ez CaÃ±adillas

2013 Sustainability For Hispanics In California: Do They Really Care?
by Mary Beth McCabe & Ramon Corona & Richard Weaver

2013 Applied Project Learning Outcomes: Differences Between United States And International Students
by Robert D. Green & Farideh A. Farazmand

2013 Market Budgeting Approaches and Their Impact on Marketing Cost Efficiency Evaluation
by Yaroslava Bakharyeva

2013 Marketing Strategy Formulation for the Introduction of Eukula Strato German Wood Finishes in Local Market of Emerging Indian Economy
by Suraj Kushe Shekhar & Mehaboob P K

2013 Internet advertising current situation and long-term perspective
by BUDACIA, Elisabeta Andreea

2013 How internet marketing has changed over the years and what the future will bring
by PERTTULA, William

2013 Representations about the European Union in Spanish, Polish and Romanian TV news
by Natalia MILEWSKI & Damian GUZEK

2013 Romanian youth’s online behavior and preferences
by Vera ULARU

2013 Negotiating The Offer Of Services
by Nicoleta GRIDEANU & Ana MUNTEANU

2013 Come percepiamo i display incompleti nei punti vendita?
by Daniele Porcheddu

2013 The Impact of Customer Perceptions and Satisfaction on E-Loyalty
by Simona VINEREAN

2013 Models Used for Measuring Customer Engagement
by Mihai TICHINDELEAN

2013 The Influence of Hedonic and Utilitarian Motivators on Likelihood to Buy a Tourism Package
by Alexandra VINEREAN

2013 Examining Online Shopping Services in Relation to Experience and Frequency of Using Internet Retailing
by Alin OPREANA

2013 Leaders Management and Personnel Controlling in SMEs
by Pavla Břečková & Karel Havlíček

2013 Sales Management and Sales Communication of SMEs
by Karel Havlíček & Ondřej Roubal

2013 Quality Management as a Part of CRM
by Karel Havlíček & Pavla Břečková & Vicky Zampeta

2013 Marketing and Marketing Communication in SMEs
by Dušan Pavlů

2013 Drivers of Value In The Beer Market: Comparing an Imported And A National Brand
by Cristina Calvo-Porral & Paulino Montes-Solla

2013 Brewing the Recipe for Beer Brand Equity
by Cristina Calvo Porral & Normand Bourgault & Domingo Calvo Dopico

2013 Consumer Purchase Behaviour for Green Products
by Vinod Sharma & J. Sonwalkar & Maohar Kapse

2013 Tuketicilerin Yesil Urunlere Iliskin Tutumlarinin Incelenmesine Yonelik Bir Arastirma
by Sukran KARACA

2013 Satis gelistirme, tuketici tercihleri, turizm, Istanbul
by Yasin OZASLAN & Ramazan Pars SAHBAZ

2013 Sosyal Pazarlama Kampanyalarina Yonelik Tutumun Musteri Memnuniyeti ve Bagliligina Etkisi
by Nihan OZGUVEN

2013 Wal-Mart and the geography of grocery retailing
by Ellickson, Paul B. & Grieco, Paul L.E.

2013 Product option framing under the influence of a promotion versus prevention focus
by Cheng, Yin-Hui & Yen, HsiuJu Rebecca & Chuang, Shih-Chieh & Chang, Chia-Jung

2013 Competitive strategy when consumers are affected by reference prices
by Azar, Ofer H.

2013 How promotional frames affect upgrade intentions
by Liu, Hsin-Hsien

2013 Preference reversal for copycat brands: Uncertainty makes imitation feel good
by Van Horen, Femke & Pieters, Rik

2013 Brand perception, cash flow stability, and financial policy
by Larkin, Yelena

2013 Price promotions in emerging markets
by Mathur, Sameer & Sinitsyn, Maxim

2013 Can information costs affect consumer choice? Nutritional labels in a supermarket experiment
by Kiesel, Kristin & Villas-Boas, Sofia B.

2013 Investigation of Brand Name-Country of Origin Preference in Four Different Product Groups with Respect to Conspicuous Consumption Tendency
by Volkan Dogan & Behçet Yalýn Özkar

2013 Effective Marketing At Education: Importance of Communication Materials
by Remziye Terkan

2013 Analytic Hierarchy Process: An Application in Green Building Market Research
by Sharmin Attaran & Bilge Gokhan Celik

2013 The Moderating Effect of Strength of Manufacturer's Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model
by Majid M. Goaill & Selvan Perumal & Nor Azila M. Noor

2013 Dimensions Affecting the Purchasing Behavior of Nepalese Women
by Karan Singh Thagunna & Garima Khanal

2013 Subprime Crisis and Financial Contagion: Evidence from Tunisia
by Mongi Gharsellaoui

2013 Strategies Adopted by Romanian Banks to Reduce the Payment Incidents
by Oana BĂRBULESCU SEITAN & Cristina BALTEANU

2013 Internacionalización e Internet: Nueva mirada al Marketing Internacional
by Verónica Henao Posada

2013 Relación entre valor de marca y las ventas. Un estudio aplicado en compañías agroquímicas. Correlación entre valor de marca y valor de ventas
by Leonardo Ortegón Cortázar

2013 Comunicaciones de mercadeo en relaciones industriales
by JOSÉ MANUEL VILLAMARÍN GARCÍA & JULIÁN RAMÍREZ ANGULO

2013 Marcas del distribuidor: evolución y caracterización del concepto
by JAQUELINE MEDINA VALENCIA & EDISONN JAIR DUQUE OLIVA

2013 Análisis de percepciones de consumidores de bebidas alcohólicas - productos cerveceros
by Jaime Waldo Carvajal Pedraza & Edgar Enrique Zapata Guerrero

2013 Evaluación del concepto de valor para el consumidor en el marketing y el diseño. Una revisión conceptual
by Claudia Marcela Correa Malagón & Edison Jair Duque Oliva

2013 Involucramiento de producto y lealtad de marca para productos de consumo masivo en Bogotá D.C
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2013 Carvajal marca la diferencia: nuevo posicionamiento de marca como símbolo de transformación organizacional
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2013 Estrategias de lealtad de clientes en la banca universal
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2013 Caracterización del comprador sogamoseño en súper e hipermercados
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2013 Poor and distressed, but happy: situational and cultural moderators of the relationship between wealth and happiness
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2013 Conceptual clarification of planning and strategic thinking in human resource management
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2013 Sport Promotion Strategies
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2013 Hypermarket's adapting at the financial crisis conditions
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2013 Brand Management At General Motor’S Europe
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2013 Sport Marketing Mix Strategies
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2013 Strategies To Promote Wine Products On Foreign Markets Through The Network Distribution Of Goods
by Stefan MATEI

2013 Conceptual Clarification Of Strategic Human Resource Management And The Way It Is Implemented
by Ștefan MATEI

2013 Evaluating Skills And Challenges As Antecedents Of Compelling Online Information-Seeking Experiences
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2013 Advertising and Wine Language: Considerations on New Consumption Patterns
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2013 A Comparative Study Of Demand For Local And Foreign Wines In Bulgaria
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2013 Hypermarket's adapting at the financial crisis conditions
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2013 The Specificity Of Personal Brand. Literature Review
by Corina AnaMaria IOAN & Florin Alexandru LUCA & Constantin SASU

2013 Personal Brand – From Theory To Practice In Contemporary Society. Literature Review
by Corina AnaMaria IOAN & Florin Alexandru LUCA & Constantin SASU

2013 Managementul Strategic Al Resurselor Umane În Companiile Viticole Mici Şi Mijlocii
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2013 Vybrané Právne Aspekty Franchisingu V Obchodných Vzťahoch
by Jana Majerová

2013 Nové Trendy Na Vybraných Asijských Trzích
by Miroslava Zamykalová & Soňa Gullová

2013 Strategies Of Brand Creation Through Communication. Romanian Brands
by Carmen-Gabriela, SECARA

2013 The Benefits Of Using Trainings In Organizations As A Way Of Communicating With The Stakeholders
by Adina, MOISE-TITEI & Daniel, MOISE

2013 The Map Of Sustainable European Retail
by Andreea-Daniela, GANGONE & Mihaela, ASANDEI

2013 Considerations About Dental Tourism Development And Its Specific Marketing In Romania
by Elena, ENACHE & Manuela-Rozalia, GABOR & Cristian, MOROZAN

2013 The Marketing Of Cooperative Societies
by Razvan-Nicolae, DECUSEARA & Sorin-Daniel, MANOLE

2013 The Symphony Of Tulips In The Post-Accession Strategy Of The City Of Pitesti
by Mihaela, ASANDEI & Andreea-Daniela, GANGONE

2013 Customer Loyalty - The Guaranteed Success Of An Organization On The Market
by Carmen-Maria, IORDACHE & Alexandrina, SÎRBU

2013 Communication Through Websites Achieved By The City Halls Of Pitesti, Braila And Râmnicu-Vâlcea
by Elena, ENACHE & Cristian, MOROZAN

2013 Using The General Electric / Mckinsey Matrix In The Process Of Selecting The Central And East European Markets
by Nicolae Razvan DECUSEARA

2013 New Tools for Effective Marketing Communications
by František Milichovský

2013 Premises Of Gastronomic Tourism
by VINEREAN Alexandra

2013 Correlation Analysis For Tourism Hedonic And Utilitarian Motivators In The Decision Making Processâ
by VINEREAN Alexandra

2013 Consumer Behavior In Tourism And The Influencing Factors Of The Decision Making Process
by VINEREAN Alexandra

2013 Modelling Employee Engagement In Relation To Csr Practices And Employee Satisfaction
by VINEREAN Simona & CETINA Iuliana & DUMITRESCU Luigi & TICHINDELEAN Mihai

2013 The Effect Of Demographics And Travel Frequency On The Relationship Between Service Quality And Brand Loyalty In The Case Of Traditional Travel Agencies
by OVIDIU I. MOISESCU & OANA A. GICA

2013 Measuring Romanian Large FMCG Retail Chains Efficiency During the Period Economic Crisis Between 2006-2011
by ALT MÓNIKA ANETTA

2013 Brand management – catalyst in current business
by Nadejda Dimova

2013 Consumer Orientation as a Factor for Satisfying the Clients
by Evgeni Stanimirov & Vladimir Jechev

2013 Using Predictive Modeling to Improve Direct Marketing Performance
by Todor Krastevich

2013 Information, Experience and Destination Marketing - The Influence of Interactivity on Tourism Website
by Hsiu-Li Liao & Su-Houn Liu & Chi-Wen Lin

2013 Influences Of The Purchasing Power Change On The Evolution Of The Agroalimetary Markets On European Union Level
by Laura Catalina Timiras

2013 “First Home” – A Banking Product Or A Social Product?
by Diana Magdalena Prihoanca

2013 A Framing Of Future European Parliament Elections 2014 In A Social Media Context
by Dorian Pocovnicu & Madalina Manolache & Gheorghe Epuran

2013 Selling, Delivery And Trade Marketing – An Operational Trident Of The Distribution System
by Ioana Olariu

2013 Conceptual Issues Regarding Reverse Logistics
by Ioana Olariu

2013 Information Campaigns – Means Of Communication With Customers
by Claudia-Nicoleta Dobrescu & Mirela Costencu

2013 The Political Actor’S Brand In The 2012 Bacau Electoral Campaign
by Cristina Cîrtita-Buzoianu

2013 Relationship Marketing In The Innovation Processes
by Rodica Boier

2013 An Exploratory Research On Relationships With Stakeholders In Innovation
by Rodica Boier

2013 Substantiating The Development Strategies For Tourism In Protected Areas
by Mirela Costencu & Claudia–Nicoleta Dobrescu

2013 Evaluating The Factors Affecting The Internet Banking Adoption Of Consumers Using Structural Equation Model
by Hasan Huseyin Ceylan & Erhan Genc & Isil Erem

2013 Effect of Relationship Marketing Applications on Re-Purchasing Intention, Advising Intention and Satisfaction in Marina Management
by Erdal Arli

2013 The Effect of Marketing Expenses on Stock Returns: The Case of ISE Food Industry
by Yusuf Volkan Topuz & Nazlı Aksit

2013 Tourism, expression of freedom in the global era
by Silviu Negut & Marius Cristian Neacsu

2013 Trouble in paradise - is gaming the way forward?
by Cordell W. Riley

2013 On the pilgrimage pattern related to Dumitru Staniloae and Arsenie Boca. Prislop Monastery (e-)site. Does science - religion- phylosophy - art - management relation matter?
by Nicolae Bulz

2013 Education, training or information?
by Alexandra Crina Chiriac

2013 Considerations regarding the approach of responsible tourism communication from the perspective in the context of globalization
by Manoela Popescu & Luminita Cecilia Crenicean

2013 Roi - Kaen - San - Sin destination branding. The challenge of responsible tourism in Thailand for AEC
by Donruetai Kovathanakul

2013 Rural marketing to the aid of local development. Case study - Jilava commune, Ilfov county, Romania
by Ph.D. Dragos Dinca & Ph.D. Catalin Dumitrica

2013 Investigating Human Reaction To The Requirements Of Knowledge Based Economy. A Study Regarding The Individual Behavior To Continuous Education
by Haram Taksun & Edith Perez & Raluca Eftimie

2013 Human Capital: The Determining Factor Of Contemporary Society’S Dynamism
by Ana Maria Savu

2013 Is It Important To Have Well Trained Employees? A Study On Managers’ Behavior Regarding The Importance Of Continuing Education Among Organizational Human Resources
by Raluca Eftimie

2013 Exploring Privacy-Related Aspects Of The Consumers' Direct Approach
by Calin Veghes & Mihai Orzan & Carmen Acatrinei & Diana Dugulan

2013 Tourist Services Consumer Satisfaction (Cruises)
by Janetta Sirbu

2013 Green Purchase Intentions Of Romanian Consumers
by Carmen Adina Pastiu

2013 Cultural Marketing Implications On Alba County Development
by Andreea Muntean & Carmen Pastiu & Silvia Maican

2013 The Opinion Of Public Authorities Regarding Toursim Development In Alba County
by Claudia Moisa & Andreea Muntean

2013 Using Discriminant Analysis In Relationship Marketing
by Iacob Catoiu & Mihai Èšichindelean & Simona Vinerean

2013 Study regarding the distribution of goods through Internet services in Romania
by Monica Delia DOMNICA

2013 The influence of value on loyalty in the supermarket industry
by Nic S. Terblanche

2013 Characteristic Features Of The Marketing In The Accounting Profession
by Lect. Steliana Busuioceanu, Ph.D.

2013 Critical Factors Of Apparel Retail Service Quality-A Case Study Of Select State In India
by Assist. Dr.N.Udaya Bhaskar & Assist.P. Uma Mahesari Devi PhD Student & Assist.Dr. K.Aparna & Prof.B. Raja Shekhar

2013 Study Concerning Customers’ Loyalty In The Auto Market
by Tudor NISTORESCU & Catalin Mihail BARBU & Roxana Ioana DUMITRIU

2013 The Perception Of Young Romanians On Experiential Marketing
by Corina Paula TARTA

2013 Team Selling And Customer Satisfaction In The Mission Critical Sector: A Case Study Of Eyp Mission Critical Facilities Inc
by Timothy J. CRADER & Stephen M. BROWN

2013 An Empirical Investigation Of The Relationship Between Demographics And The Usage And Perceived Credibility Of Sources Of Information On Accommodation Providers
by Ovidiu I. MOISESCU

2013 I Buy Your Product When I Feel I Know You: Using Blog Disclosure To Influence Consumers
by Christel de LASSUS & Maria MERCANTI-GUERIN

2013 Factors Affecting Overall Brand Equity: The Case Of Shahrvand Chain Store
by Shahriar AZIZI & Shahram Jamali KAPAK

2013 The Online Communication Mix For Tourism Destinations Study Case On Romanian Tourism Destinations
by Adina Constantinescu & Tudor NISTORESCU

2013 Scale Validity In Exploratory Stages Of Research
by Elena BERTEA & Adriana ZAIT

2013 Trademark Vs Brand: A Conceptual Approach
by Tudor NISTORESCU & Catalin Mihail BARBU & Roxana DUMITRIU

2013 Particularities Of Marketing Decisions For Innovative Companies From High-Tech Industry
by Lavinia DOVLEAC & Marius BALASESCU

2013 Empirical Study Of Different Factors Effects On Articles Publication Regarding Survey Interviewer Characteristics Using Multilevel Regression Model
by Alina MOROSANU

2013 Shapes And Tourism Development Strategies Of Urban Area
by Carmen IORDACHE

2013 Study Of Customers’ Loyalty: Dimensions And Facets
by Claudia BOBALCA

2013 Brand Policy Instruments:Contributions To Brandequity
by Roxana Dumitriu

2013 An Assessment Of E-Commerce Websites Through A Mouse Tracking Investigation
by Adriana-Emilia ROBU

2013 The Impact Of The Changes In The Romanian Electricity Markets On The Household Consumer
by Alexandru Maxim

2013 Marketing communication as a vector of the Romanian small businesses sustainable development
by Ioana Cecilia Popescu & Ionel Dumitru & Calin Veghes & Camelia Kailani

2013 Social media in the development of sustainable business
by Cristian Bogdan Onete & Razvan Dina & Denisa Elena Vlad

2013 An approach to sustainable development from tourists` perspective. Empirical evidence in Romania
by Dan-Cristian Dabija & Raluca Babut

2013 Marketing faculty of Bucharest Economic Studies University: historic landmarks, present and future developments
by Călin Petrică Vegheş & Ionel Dumitru & Ioana Cecilia Popescu & Mihai Cristian Orzan

2013 Consumer boycotts of foreign products: a metric model
by Murat Hakan Altintas & Bahar F. Kurtulmusoglu & Hans Ruediger Kaufmann & Serkan Kilic

2013 Some hypotheses regarding the mobile telecommunications services marketing and consumers rights from Romania
by Nicu Marcu & Georgeta-Mădălina Meghişan

2013 Social Media and Supply Chain
by Sonja Markova & Tatjana Petkovska-Mirčevska

2013 Relationship Marketing - Best Practice in the Banking Sector
by Cătălina Chirica

2013 Advantages and Limitations of the Front-of-Package (FOP) Labeling Systems in Guiding the Consumers’ Healthy Food Choice
by Angela Tarabella & Lelia Voinea

2013 The Supply Chain, a Strategic Marketing Approach
by Ionel Dumitru & Ştefan Claudiu Căescu

2013 Response of Economic Variables in ASEAN-5 to U.S. Economic Growth
by Channarong Chaiphat

2013 Product Return Behavior of Modern Retail Consumers
by Woradee Jongadsayakul

2013 Equilibrium Bids in Sponsored Search Auctions: Theory and Evidence
by Tilman B?rgers & Ingemar Cox & Martin Pesendorfer & Vaclav Petricek

2012 Technology and Market Structure in the Defender Model
by Simon Wey & Christian Jaag & Helmut Dietl & Urs Trinkner

2012 Una herramienta para el diagnóstico y seguimiento de la imagen de ciudades
by Gustavo Riesco Lind

2012 Culture Transformation and Changing Consumption Patterns
by I. Lipsits.

2012 Elektronische Kreditmarktplätze: Funktionsweise, Gestaltung und Erkenntnisstand bei dieser Form des „Peer-to-Peer Lending“
by Sven Christian Berger & Bernd Skiera

2012 Analysis of consumer responses to health threat of genetically modified foods: A pilot study
by Ayla ÖZHAN DEDEOĞLU & Keti VENTURA

2012 Incidence of Guerrilla Marketing Practices in Small and Medium Sized Turkish Exporters
by Gokhan Caliskan

2012 Untersuchung von Indikatoren zur Qualitätsmessung von Reitschulen in Deutschland
by Kiefer, Stephanie

2012 Einsatz von eGuides auf der Marienburg in Malbork (Polen): Erhebung und Analyse einer Best Practice
by Sulk, Ingolf & Klotz, Michael

2012 Die Wahrnehmung der Winter-Destination Tirol der Zielgruppe 'junge Leute' in Mecklenburg-Vorpommern
by Schmidt, Romy

2012 Sponsoringstudie 2012 – Wie die Sponsoren der Fußball-Bundesliga von der Stärke der Vereinsmarken profitieren können
by Woisetschläger, David & Backhaus, Christof & Dreisbach, Jan & Schnöring, Marc

2012 A two-stage model for diffusion of innovations
by Cinzia Colapinto & Elena Sartori & Marco Tolotti

2012 UsersÕ ability to anticipate incremental and radical innovation in online communities: The role of product knowledge and willingness to participate in the community life
by Claudio Giachetti & Gianluca Marchi & Riccardo Corradini

2012 Managing Sales Forecasters
by Bert de Bruijn & Philip Hans Franses

2012 Optimal Advance Selling Strategy under Price Commitment
by Chenhang Zeng

2012 The Effect of Marketing Spending on Sales in the Premium Car Segment: New Evidence from Germany
by Crespo Cuaresma, Jesus & Stöckl, Matthias

2012 Segmenting Graduate Consumers of Higher Education in Tourism: An Extension of the ECSI Model
by Eurico, Sofia & Valle, Patrícia & Silva, João Albino & Marques, Catarina

2012 Marketing the Destination Experience
by Campos, Ana Cláudia

2012 Sensory Marketing and Tourist Experiences
by Agapito, Dora & Valle, Patrícia & Mendes, Julio

2012 Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity
by Avichai Snir & Daniel Levy & Alex Gotler & Haipeng (Allan) Chen

2012 The Potential Role of Carbon Labeling in a Green Economy
by Cohen, Mark A. & Vandenbergh, Michael P.

2012 Impact Of Employee Motivation On Customer Satisfaction: Study Of Airline Industry In Pakistan
by Ahmed, Muhammad Bilal & Wasey, Ejaz & Jhanndir, Saif Ullah

2012 Концепция «4р» И Планирование Маркетинга В Кратком И Ясном Изложении
by Kaluzhsky, Mikhail

2012 Товарная Политика В Маркетинге
by Kaluzhsky, Mikhail

2012 Четыре Вида Продвижения Товара В Маркетинге
by Kaluzhsky, Mikhail

2012 Consumer Buying Behaviour; A Factor of Compulsive Buying Prejudiced by Windowsill Placement
by Hameed, Irfan & Soomro, Yasir

2012 Consumer evaluation of brand extension: Pakistani Context
by Soomro, Yasir & Abbas, Sana & Hameed, Irfan & Shakoor, Rehan

2012 What is the Meaning of Quality?
by Elshaer, Ibrahim

2012 A Functional Approach to Understand Consumer Behavior while Selecting Coffee Parlor
by Soomro, Yasir & Hameed, Irfan & Hameed, Imran

2012 The referral backfire effect: The identity-threatening nature of referral failure
by Claus, Bart & Geyskens, Kelly & Millet, Kobe & Dewitte, Siegfried

2012 Significance of Internet Marketing in Promoting Consumer Goods in Subcontinent
by Soomro, Yasir & Hameed, Irfan & Butt, Atif & Shakoor, Rehan

2012 Customer Satisfaction, Perceived Service Quality and Mediating Role of Perceived Value
by Malik, Saif Ullah

2012 Community-based Social Marketing, Additional Instrument of Traditional Public Policies’ Instruments: Case study – Controlling Air Pollution in Romania
by Matei, Ani & Dogaru, Tatiana-Camelia

2012 The Impact of Innovation on Customer Satisfaction and Brand loyalty: A Study of the Students of Faisalabad
by Naveed, Tahir & Akhtar, Irum & Cheema, Khaliq Ur Rehman

2012 Stress management policy analysis: a preventative approach
by Islam, Jamal & Mohajan, Haradhan & Datta, Rajib

2012 Guest Editorial Preface. Special Issue on Retailer-Consumer Relationships
by Musso, Fabio

2012 Il ruolo dei consorzi per la valorizzazione del Made in Italy nel mercato indiano
by Francioni, Barbara & Musso, Fabio & Pagano, Alessandro

2012 How Do Smaller Firms Select Foreign Markets?
by Musso, Fabio & Francioni, Barbara

2012 Consumers recall and recognition for brand symbols
by Subhani, Muhammad Imtiaz & Hasan, Syed Akif & Osman, Ms. Amber

2012 Do consumers buy bread and diamond with the same attachment?
by Subhani, Muhammad Imtiaz & Hasan, Syed Akif & Osman, Ms. Amber

2012 Stratégies marketing pour PME sous-traitantes dans l’horlogerie
by Courvoisier, François & Calmelet, Laurence

2012 Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity
by Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan)

2012 Advertising value of mobile marketing through acceptance among youth in Karachi
by Syed Akbar, Suleman & Azam, Rehan & Muhammad, Danish

2012 Business Owners’ Preferences in Marketing Practices and their Impact on Firm Performance
by Ghouri, AM & Saleem, F & Malik, A

2012 The Relationship between Internal Satisfaction and External Satisfaction amongst Hotel Customers in Malaysia
by Yunus, NKY

2012 A proven model for achieving localized food security and farmers benefit protection
by Khan, Reza Ahmed/Md.

2012 La Gestione Dello Scaffale Oli Nella Moderna Distribuzione: Le Potenzialita’ Del Visual Marketing Per Il Posizionamento A Scaffale
by Marchini, Andrea & Diotallevi, Francesco & Angiolini, Gianluca & Pampanini, Rossella

2012 The economic crisis, an opportunity for retailers in Romania
by Dabija, Dan-Cristian & Alt, Monika Anetta

2012 Contributing to sustainable tourism models. The feasibility study of the Craik’s ecovillage in Scotland
by Cannas, Rita

2012 Marketing in smes: the role of entrepreneurial sensemaking
by Bettiol, M & Di Maria, E & Finotto, Vladi

2012 Creating A Dealer Level Integrated Marketing Model: A Grounded Theory Approach
by W.Scott Downey

2012 Precio Versus Calidad en la compra de marca de distribuidor: Efecto moderador del posicionamiento del distribuidor
by Óscar González Benito & Mercedes Martos-Partal

2012 El nuevo líder de opinión en la web 2.0
by César Sahelices Pinto & Carmen Rodríguez Santos

2012 El efecto de compartir las emociones asociadas a episodios de consumo
by Inés López López

2012 Estrategia publicitaria del minorista en las redes sociales. Factores que motivan las compras en la web 2.0
by Ines Küster Boluda & Natalia Vila López & Asunción Hernández Fernández

2012 Competition in the news industry: fighting aggregators with versions and links
by Joan Calzada & Guillem Ordóñez

2012 Viral altruism? A natural field experiment of social contagion in on-line networks
by Nicola Lacetera & Mario Macis & Angelo Mele

2012 Learning in Advance Selling with Heterogeneous Consumers
by Oksana Loginova & X. Henry Wang & Chenhang Zeng

2012 The Joint Identification of Utility and Discount Functions From Stated Choice Data: An Application to Durable Goods Adoption
by Jean-Pierre H. Dube & Günter J. Hitsch & Pranav Jindal

2012 Understanding Peer Effects in Financial Decisions: Evidence from a Field Experiment
by Leonardo Bursztyn & Florian Ederer & Bruno Ferman & Noam Yuchtman

2012 Integration-segregation decisions under general value functions: "Create your own bundle — choose 1, 2, or all 3!"
by Martín Egozcue & Sébastien Massoni & Wing-Keung Wong & Ri?ardas Zitikis

2012 How big should my store be? On the interplay between shelf-space, demand learning and assortment decisions
by Kevin Glazebrook & Joern Meissner & Jochen Schurr

2012 Œnotourisme et vente directe à la propriété
by Marie-Claude PICHERY & Françoise BENSA

2012 Technology network for machine tools in Vietnam
by Mizuno, Junko

2012 Measuring the impact of critical incidents on brand personality
by Sven Tischer & & &

2012 Brand equity â€“ how is it affected by critical incidents and what moderates the effect
by Sven Tischer & Lutz Hildebrandt & &

2012 Does umbrella branding really work? Investigating cross-category brand loyalty
by Nadja Silberhorn & Lutz Hildebrandt &

2012 Segmentation of inhabitants in place marketing: the case of karelian towns
by Kirill Rozhkov

2012 Product-Marketing Innovation, Skills, and Firm Productivity
by Junge, Martin & Severgnini, Battista & Sørensen, Anders

2012 Two minds, three ways: dual system and dual process models in consumer psychology
by Alain Samson & Benjamin G. Voyer

2012 Les enquêtes client mystère:un dispositif de gestion au service des transformations organisationnelles ou comment réorganiser l'entreprise «au nom du client» - The Mystery shopping: a management mechanism in order to support organizational changes or how to reorganize the company “in the name of the customer”
by Damien Collard

2012 Local identity and food and wine communication as a lever for place marketing
by Paolo Enria

2012 When to Carry Eccentric Products? Optimal Retail Assortment under Consumer Returns
by Aydin Alptekinoglu & Alex Grasas

2012 Inflation Targeting and Behavioural Economics: Introduction
by Martina Vránková

2012 Dealing with the Challenges of Capital Inflows: The case of Romania
by Diana Sadoveanu

2012 Attitudes of female pupils and students toward technology higher education programmes
by Valéria Szekeres & Erzsébet Takács & Lilla Vicsek & Beáta Nagy

2012 Workforce Movement: Romania and the European Union
by Diana Mihaela Pociovalisteanu

2012 Study for nothing? Literature overview of labour market opportunities for individuals with tertiary education
by Kornélia Lazányi

2012 Exploring Audiences’ Behavior in the Theatre Land
by Andreea Ciceo

2012 Labour mediation and dilemmas of mediators
by Gabriella Lovász

2012 Styrol emission reduction during the processing of unsaturated polyester
by Mihály Hegedûs

2012 How Kournikova can help to steal data?
by Keszthelyi András

2012 Competitive Website Evaluation in Higher Education
by György Losonczi

2012 Internalization of Ecological Problems – Is This the Right Method?
by Melinda Majláth & Timur kHrotko,

2012 Investors Trust and PVGO
by Richard Szabó

2012 Marketing-controlling in the service sector
by Ferenc Katona

2012 Identification losses in the FMCG1 sector in the light of the European and global researches
by Justyna Lewandowska

2012 Quantitative Modelling in Marketing and Management
by

2012 Marketing Management in Geographically Remote Industrial Clusters:Implications for Business-to-Consumer Marketing
by George Tesar & Jan Bodin

2012 Dynamiques des entreprises agroalimentaires (EAA) du Languedoc-Roussillon : évolutions 1998-2010
by Domergue, M. (éd.) & Couderc, J.P. (éd.) & Rivière-Giordano, G. (éd.) & Maurel, C. (éd.)

2012 L’expérience d’immersion en ligne dans les environnements marchands de réalité virtuelle
by Charfi, Ahmed Anis

2012 Antecedents and consequences of relationship quality. A case study of banking sector in Romania
by Simona-Mihaela TRIF

2012 The antecedents of e-satisfaction and e-loyalty
by Anca Maria CONSTANTIN

2012 The influence of the income on the cognitive and emotional reactions of the consumer
by Corina PELAU

2012 The influence of relationship marketing drivers on marketing and business performance
by Cristian DUTU

2012 The Productivity Paradox, Myth or Reality?
by Liviu-Gabriel CABĂU

2012 The Context of Modern Branding Emergence
by Sergiu BARBU & Ilie CRISTESCU

2012 Assessing The Potential Of Bulgarian Folklore For The Realization Of Cultural Tourist Travel
by Krasimira Yancheva

2012 Management Decisions In The Context Of Bulgaria’s Lifecycle As A Coastal Tourist Destination
by Stoyan Marinov

2012 The Transition To Customer Focused Approach In Corporate Banking
by Hrisina Hristova

2012 Analysis Of Staff And Customer Satisfaction
by Evgeni Stanimirov & Borislava Cherkezova

2012 Direct And Indirect Effect Of Brand Credibility, Brand Commitment And Loyalty Intentions On Brand Equity
by Veeva Mathew & Sam Thomas & Joseph I Injodey

2012 Institutional Marketing Communications In Role Of Attracting Foreign Direct Investments To Bosnia And Herzegovina
by Mustafa Sinanagic & Beriz Civic & Alma Kamaric

2012 The Effect of Market Orientation, Learning Orientation and Innovativeness on Firm Performance: A Research from Turkish Logistics Sector
by Engin Deniz Eris & Omur Neczan Timurcanday Ozmen

2012 The implications of buying habits and usage within marketing -the psychology of the buyer’s behavior
by Cristina SANDU

2012 Considerations concerning the role of the marketing specialist in the tourism organization
by Claudia-Nicoleta DOBRESCU & Mirela COSTENCU

2012 The role of the Europe 2020 strategy concerning economic growth in health
by Mihaela Simona DOGAN

2012 New Developments In Marketing Theory And Practice
by IRINA NICOLAU

2012 Strands Of Integration National Performance Of Tourism In Oltenia
by CONSTANTA ENEA & CONSTANTIN ENEA & GABRIEL SANDA

2012 Management Tourism Sector In Targu Jiu
by CONSTANTA ENEA & CONSTANTIN ENEA & GHEORGHE GRIGORESCU

2012 Other Tools For Growth And Jobs Of Europe 2020 Strategy
by MIHAELA SIMONA DOGAN

2012 Direct Marketing – An Efficient Communication Tool
by MIHAELA SIMONA DOGAN

2012 Air Transport Vector In The Economic Context Of Globalization
by MARIUS BOIŢĂ & GHEORGHE GRIGORESCU & EMILIA CONSTANTIN & EDUARD AJTAY

2012 The Configurations Of Control In The Network Outsourcing
by Zouhour JARRAYA CHAARI & Didier LECLERE

2012 The Impact Of The Quality Of Logistics Activities On Customer Commitment, Loyalty And Firm'S Performance
by Shpëtim ÇERRI

2012 The Necessity Of Marketing Strategies In Higher Education Institutions
by Cristinel CONSTANTIN

2012 Consultancy Services In Marketing And Management - Growth Factor Of Competitiveness For Small And Medium Enterprises
by Ioana Bianca CHI?U & Alina Simona TECAU

2012 The Real Impact Of Projects Financed Through European Social Fund – Sectoral Operational Programme For Human Resources Development - Over Target Audience
by Ioana Bianca CHI?U

2012 Empirical Study On The Perception Of The Economic Entities On The Taxation In Romania
by Bebeşelea Mihaela

2012 Socialy Responsible Marketing - Yesterday And Today
by Milena Ilic, Magistra & Branislav Radnovic & Zoran D. Zivkovic

2012 Marketing communication of retail trade companies in Poland. The results of research conducted by means of expert method (Komunikacja marketingowa detalicznych przedsiebiorstw handlowych w Polsce. Wyniki badan prowadzonych metoda ocen ekspertow)
by Marek Drzazga

2012 Modelowanie CLV przy użyciu łańcucha Markowa – wykorzystanie danych panelowych
by Anna Decewicz

2012 Should Firms Encourage Salespeople to Promote House Brands in Customer Interaction? An Empirical Investigation of Financial Out-comes and Customer Response
by Florian Kraus & Thomas Rajab & Jan Wieseke

2012 Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments
by Jan H. Schumann & Nancy V. Wünderlich & Marcus S. Zimmer

2012 Attitude-Based Versus Choice-Behavior-Based Success of Brand Extensions
by Alexander Rühle & Franziska Völckner & Henrik Sattler & Claudia Hatje

2012 Creating Loyalty in CoLLective Hedonic Services: The RoLe of Satisfaction and Psychological Sense of Community
by Jan Drengner & Steffen Jahn & Hansjörg Gaus

2012 Brands You Can Rely on! An empirical Investigation of Brand Credibility in Services
by Alexander Leischnig & Anja Geigenmüller & Margit Enke

2012 Employee Satisfaction Measurement – Part of Internal Marketing
by Luigi DUMITRESCU & Iuliana CETINA & Alma PENTESCU

2012 The Impact Of Organizing 2012 Uefa Europe League Final Upon City Branding And International Promotion Of Bucharest City
by Florin-Alexandru ALEXE & Ana-Claudia ?APARDEL & Lucian GHINEA

2012 On Innovation: A Theoretical Approach on the Challenges of Utilities Marketing
by Florina PÎNZARU

2012 The Impact Of Using The Internet In Promoting Romanian Industry
by PASTIU, Carmen Adina

2012 Approaches For Conceptualizing Customer Satisfaction And Perceived Service Quality
by MUNTHIU, Maria-Cristiana & CETINA, Iuliana

2012 A Research On The Internet Product Purchasing Behavior Of Public Employees
by Yayar, Rustu & Sadaklioglu, Humeyra

2012 The Market Share Impact of the Fit between Market Leadership Efforts and Overall Strategic Aggressiveness
by P. Pleshko, Larry & A. Heiens , Richard

2012 Consumers’ Awareness, Acceptance and Attitudes towards Functional Foods: A Research in Izmır City
by Hacioglu , Gungor & Kurt, Gizem

2012 Flour Supplier Selection in a Bread Factory With Fuzzy Analytic Hierarchy Process
by Avci Ozturk, Burcu & Baskaya, Zehra

2012 The Green Marketing at Work: The Push-Pull Effects of the Green Communication Strategies
by Victor Danciu

2012 The role of promotional strategies for small and medium- sized entreprises in sustainable marketing
by Ioana Cecilia Popescu & Diana Maria Vrânceanu & Mihai Ioan Roșca

2012 The influence of graduates professional experience over general business perception
by Ionel Dumitru & Anca Francisca Cruceru & Ştefan Claudiu Căescu

2012 Relationship marketing with the supply chain a prerequisite for business sustainability
by Laurenţiu-Dan Anghel & Mihaela Constantinescu & Ștefan Claudiu Căescu

2012 Marketing utility and implementation with public services organizations a qualitative study on Romanian market
by Andreea Mihaela Barbu

2012 Marketing meets ethics – with the sample of an Austrian chocolate factory
by Adrienn Woerle

2012 Are marketing strategies implemented by SME’s in the Republic of Macedonia ?
by Nexhbi Veseli & Brikend Aziri & Teuta Veseli

2012 Institutional isomorphism among nonprofits in cause marketing partnerships
by Edgar Alan N. Rayo

2012 Consumer Attitudinal Insights about Social Media Advertising: A South Asian Perspective
by Imran Anwar Mir

2012 Modeling the impact of normative beliefs in the context of online buying: Direct and moderating effects
by Iconaru Claudia

2012 The Confluence of Culture and Social Media in Changing Service Expectations
by TANASE, George Cosmin

2012 Health Value for Sustainable Development, a Real Challenge
by PURCAREA, Theodor Purcarea

2012 More than a happy coincidence: Twentieth Anniversary of Valahia University of Targoviste, and Supply Chain Management for Efficient Consumer Response Conference 2012, organized by ECR Department of Valahia University of Targoviste
by PURCAREA, Theodor Valentin

2012 Social Media: At the crossroads of efficient marketing and ethics
by GOGA, Traian & VARLAN, Filip

2012 The Expansion of Online Retailing as a Supplementary Shopping Channel for Customers
by TANASE, George Cosmin

2012 Der Einfluss von Rekrutiererverhaltensweisen auf den Bewerber: Ein mediierter Prozess (The Influence of Recruiter Behavior on Job Seekers: A Mediated Model)
by Eberz, Lisa-Marie & Baum, Matthias & Kabst, Ruediger

2012 Konsumentenverantwortung in der Wirtschaftsethik – Ein Beitrag aus Sicht der Lebensstilforschung (Consumer responsibility in business ethics. A lifestyle centered approach)
by Schmidt, Imke & Seele, Peter

2012 Student Satisfaction, Resultant Of Marketing Orientation Of University Under Current Conditions
by Mihaela DIACONU & Florentina DINESCU

2012 Marketing Policies Through The Internet: The Case Of Skiing Centers In Greece
by Georgios TSEKOUROPOULOS & Zacharoula ANDREOPOULOU & Christiana KOLIOUSKA & Theodoros KOUTROUMANIDIS & Christos BATZIOS & Panagiotis LEFAKIS

2012 Understanding Seniors in the Context of an Aging European Population as a Modifier for Further Brand Management: Case of the Czech Republic
by Květa Olšanová

2012 Private-Label Share during the Current Economic Slowdown: Investigation from the Czech, Slovak, Hungarian and Polish Markets
by Karel Týra & Miroslav Karlíček

2012 Scaling Consumers' Purchase Involvement: A New Approach
by Joerg Kraigher-Krainer

2012 Innovation Management in Logistics as an Important Determinant of a Company´s Competitiveness
by Mária Dzurová & Andrej Miklošík

2012 An Analysis of Media Perception of the Czech Republic in Selected Foreign Media in 2010-2011
by Petr Král & Markéta Lhotáková & Maria Tisovski & Yana Shamina

2012 Price on the Organic Food Market
by George Atanasoaie

2012 Post-Hoc Segmentation Using Marketing Research
by Cristinel Constantin

2012 Communication by Event - The Efficiency of Seminaries as a Way to Inform and to Train
by Ioana Bianca Chitu & Alina Simona Tecău

2012 The Role of Product Audit Policy in Increasing Organizational Performance
by Violeta Rădulescu & Anca Francisca Cruceru

2012 The Analysis of The Braşov Consumer Behavior Regarding The Use of The Leasing Services
by Oana Bărbulescu (Şeitan) & Cristina Bălteanu

2012 Qualitative Marketing Research Regarding The Impact of The Crisis on The Activity of The Leasing Companies
by Cristina Bălteanu & Oana Bărbulescu (Şeitan)

2012 Using Social Media by Micro Enterprises – Case Study for Understanding Motivation, Practice and Expectations
by Melinda Majláth

2012 A Model for Assessing the Influence of Lifestyle on Brand Equity
by Pagalea Andreea & Munteanu Catalin

2012 Brand and Marketing Communication
by Muhcina Silvia

2012 Antisocial and Prosocial Effects of Media Content
by Moise-Þiþei Adina & Moise Daniel

2012 The Metaphorical Representation of Economic Crisis in the NBR Speeches
by Danile? Magdalena & Mihai Olesia & Chersan Corina

2012 Highlights on the Concepts of Promised Services, Delivered Services and Customer’s Expectations
by Cãruntu Andreea Laura & Caruntu Constantin

2012 Perceptions and Preferences of Cultural Services Consumers
by Barbu Andreea Mihaela & Cetinã, Iuliana & Orzan, Gheorghe

2012 Observing Insurance Companies’ Customer Complaint Management in the Online Environment
by Petriºoaia Carmen & Pop Nicolae Al.

2012 Romania's Tourism Brand – a Critical Analysis
by Pavel Camelia

2012 The Young Generation’s Perspective on Ecological Behavior and Education
by Nica Ana-Maria

2012 Marketing strategies for Tourism Development in Harghita County
by Nenciu Daniela Simona

2012 Labeling in Food Industries – a Marketing Strategy
by Neacºu Nicoleta Andreea

2012 Research Regarding the Access to Open Educational Resources in the Informational Society
by Morozan Cristian & Enache Elena

2012 Marketing vs. Fashion Trend – Between Myth and Reality
by Meghisan Flaviu

2012 The Loyalty - Marketing Tool For Hotel Organizations
by Iordache Maria Carmen

2012 Firm’s Price Strategies Typology
by Ionescu Gr. Ion

2012 Brand Image Perception: Case-study at Volkswagen AG
by Dumitriu Roxana Ioana

2012 Competition Analysis and its Role in the Adoption of Marketing Strategies
by Cruceru Anca Francisca & Radulescu Violeta

2012 Destination Branding and Rural Tourism: How to Generate Tourist Flows in Mountain Area - the Case of Arie?eni, Alba County
by Cotîrlea Denisa Adriana

2012 The Concept of Customer Relationship Management A Critical Review of Literature
by Cabãu Liviu-Gabriel

2012 Perception Of E-learning Among University Students
by Brandabur Raluca Ecaterina & Aldea Roxana - Elena

2012 The Impact of Social Networks on Commerce Development
by Stanciu Anca Cristina & Constandache Mihaela & Mitran Paula Cornelia

2012 Competitive Strategies of Economic Enterprises
by Ionescu Gr. Ion

2012 Attitudes in Romanian Firms’ Organizational Behavior Regarding Government Environmental Programs
by Ghencea Daniel-Petru & Asandei Mihaela & Micuda Ion-Dan

2012 Research of the Training Needs and Requirements for the Competences and Skills in Tourism in the Counties of Braila and Constanta
by Elena Enache & Gianina Ciorãºteanu & Cristian Morozan

2012 New Research in Handling Consumer Behaviour
by Dinu Gabriel & Dinu Loredana

2012 Main Challenges in Generating Loyalty Among TV Viewers
by Nicolae Damu & Adrian Ionescu & Mihai Niculae Sabin

2012 Overview on Tourist Destination
by Caruntu Andreea Laura

2012 Typology and Characteristics of Strategic Planning
by Barbu Andreea Mihaela

2012 Factors for Creating Online Customer Loyalty
by Anamaria Baranov & Liliana-Aurora Constantinescu

2012 E-mail Marketing for Customer Orientation
by Anamaria Baranov & Mihaela Funaru

2012 Romania’s Activity in Community Trademark Registration
by Ni?u Valentin Ionu?

2012 An Estimation of the Influence of Relational Factors on Loyalty
by Petruºcã Claudia Ioana

2012 Relationship Marketing in Educational Services
by Pariza - Manea Natalia

2012 Strategic Marketing in Tourism
by Silvia Muhcina & Brailoiu Liviu

2012 Marketing Tourism Services in Romania. The Opportunities and Challenges of the Current Context
by Andreea Daniela Moraru

2012 Communication through Events and Sales Forces Adopted by Competitors in the European Space
by Moise –Þiþei Adina & Moise Daniel & Cruceru Anca-Francisca

2012 Applying The Servqual Method In Banks
by Bente Corneliu

2012 Concepts Of Service Quality Measurement In Banks
by Bente Corneliu

2012 Recommendations Regarding The Institutionalization Of Marketing Research Activity In Romanian Microcredit Organizations
by Savescu Roxana Florenta

2012 Marketing Activity In Romanian Microcredit Organizations
by Savescu Roxana Florenta

2012 Romanian Customer-Based Empirical Research On Ambiance In Retailing
by Pop Ciprian-Marcel & Dabija Dan-Cristian

2012 New Approaches To Customer Base Segmentation For Small And Medium-Sized Enterprises
by Meleanca Raluca-Cristina

2012 Elaborating A Measurement Instrument For The Flow Experience During Online Information Search
by Lazoc Alina & Caraivan Luiza

2012 Solving Customer Complaints: A Study Of Multiple Commercial Settings
by Gurau Calin

2012 Visual Pollution: A New Axiological Dimension Of Marketing?
by Enache Elena & Morozan Cristian & Purice Suzana

2012 Empirical Research On The Impact Of Location And Service On The Retail Brand Image
by Dabija Dan-Cristian & Babut Raluca

2012 Strategic Marketing Planning In Sports- A Perspective Of Quality Of Life Improvement
by Constantinescu Mihaela & Caescu Stefan Claudiu & Ploesteanu Mara Gabriela

2012 Strategic Marketing And Quality Of Life
by Caescu Stefan Claudiu & Constantinescu Mihaela & Ploesteanu Mara Gabriela

2012 Conceptual Model Of Marketing Strategic Planning Specific To Public Organizations
by Barbu Andreea Mihaela & Ionescu Florin Tudor

2012 Survey On The Use And The Interest Of Individuals In Online Stores
by Vlad Miranda Petronella & Corina Rusu

2012 Criteria And Factors Used By Managers Implementing The Knowledge-Based Management In Tourism Smes
by Popescu Dan & Ciocarlan Chitucea Alina & State Cristna & Petrus Catalin

2012 The Construction Of Importance-Performance Grid In Tourist Services Research Without The Direct Determination Of The Attributes Importance
by Ban Olimpia

2012 Commercial Indicators Used In The Relationship Of The Shopping Mall Management And Retail Tenants Management
by Prada Sorin & Goje Gheorghe

2012 Information Technologies In Insurance Sales Support
by Stofor Ovidiu-Ilie

2012 Attitudes Of The Consumers Regarding Their Personal Data: What Has Changed Under The Recent Years?
by Veghes Calin & Orzan Mihai & Acatrinei Carmen & Dugulan Diana

2012 A Theoretical Spotlight Over The Romanian Agricultural Products
by Tarcza Teodora

2012 The Perception On Ecological Products - A Research On The Urban Consumer
by Tanase Laura Daniela & Rosca Mihai Ioan & JURCOANE ALEXANDRA

2012 Small Farmers From Rural Areas Attitude On Organic Food
by Rosca Mihai Ioan & Tanase Laura Daniela & Morar Mihai Gelu

2012 Perception And Communication Of Innovation In Retail Trade (Case Study Applied To Bricolage Products)
by Nicolae Al. Pop & Saniuta Adina & Roman Mihaela

2012 Investigating The Relationship Between Perceived Sacrifice And B To B Customer Satisfaction In The Insurance Industry
by Petrisoaia Carmen & Nicolae Al. Pop

2012 The Interdependecy Of Ecological And Health Issues In The Choice Of Organic Foods
by Pal Zsuzsa

2012 Marketing And Innovation: Young People'S Attitude Towards New Products
by Onisor Lucian-Florin

2012 ROMANIAN MOBILE TELECOMMUNICATIONS CLIENTSâ€(tm) CONSUMPTION BEHAVIOUR WITHIN THE CURRENT ECONOMIC-FINANCIAL CRISIS
by Marcu Nicu & Meghisan Georgeta-Madalina

2012 Barter-Based Trade - The Engine Of The Economic Recession
by Lancranjan Andrei

2012 Developing And Proposing A Conceptual Model Of The Flow Experience During Online Information Search
by Lazoc Alina

2012 An Exploratory Research Over The Chinese Products On The Romanian Market
by Ioanas Elisabeta & Aldea Roxana

2012 An Assessment Of The Relationships Between The Cultural Heritage, Travel & Tourism, And Sustainable Development In The Central And Eastern European Countries
by Dugulan Diana & Popescu Ioana Cecilia & Veghes Calin

2012 Is The Website Marketing Strategy Correlated With The Companies Outcomes? Evidence From Romanian It Industry
by Constantinescu-Dobra Anca

2012 How Far Would You Go For Luxury? An Exploratory Study Among Romanian Female Students That Consume Luxury
by CIORNEA RALUCA & POP MARIUS DOREL & BACILA MIHAI FLORIN & DRULE ALEXANDRA MARIA

2012 Attending Live Performing Arts Experiences. Why And How Is The Decision Taken?
by Ciceo Andreea

2012 Prepaid Telecom Customers Segmentation Using The K-Mean Algorithm
by Bacila Mihai-Florin & Radulescu Adrian & Marar Liviu Ioan

2012 Analysis Of Marketing Tools And Activities Within Educational Services Organizations, In Order To Increase Their Efficiency
by Barbu Andreea Mihaela

2012 Considerations Regarding The Use Of Modern Management Methods In Planning The Marketing Activity Within The Small And Medium-Sized Enterprises
by Olteanu Valerica & Curmei Catalin Valeriu

2012 Mission • Money • Merit: Using the Portfolio Approach to Drive Nonprofit Performance
by Krug, Kersti & Weinberg, Charles B.

2012 The role of the education system in the business. Review Kaufman Josh "The Personal MBA"
by Sidorchuk, Roman

2012 Impact of marketing on the lifecycle of small businesses in Russia
by Sidorchuk, Roman

2012 Due to extreme personal significance of the choice of educational path, personal contacts in the communications regarding the educational services have a very big importance. The fact that the level and quality of education can be a long time to determine the identity card of a particular social group significantly raises the importance of methods of "public relations". However, in the field of education the state is to perform very specific functions that are essentially unattainable by other entities in need of a scale. It is the creation, maintenance and strengthening of decent public opinion ("public relations"), a positive image of social institutions of education, including both the public and employers in the community
by Zotov, Viktor

2012 The state and public support for small enterprise (SME) in Russia
by Sidorchuk, Roman

2012 Modern advertising of educational services in the education system
by Zotov, Viktor

2012 Exploring Consumer Reactions to the Recession in Slovenia and Bosnia and Herzegovina
by Tomaž Kolar & Vesna Zabkar & Nenad Brkic & Ismir Omeragic

2012 Consumer attitudes to organic foods. A Spanish case study/Actitud del consumidor hacia los alimentos orgánicos. Estudio del caso español
by DÍAZ DONATE, MÓNICA & BERNABÉU CAÑETE, RODOLFO

2012 El impacto del Campeonato del Mundo de Patinaje de Velocidad en Gijón/Measuring the Impact of the World Speed Skating Championship in Gijon
by BAÑOS, JOSÉ & PUJOL, FRANCESC & RODRÍGUEZ, PLÁCIDO

2012 Efecto del coste percibido, la calidad de servicio y la satisfacción sobre las intenciones futuras del espectador/Effect of Perceived Cost, Service Quality and Satisfaction on Future Intentions of Spectators
by CALABUIG MORENO, FERRAN & CRESPO HERVÁS, JOSEP & MUNDINA GÓMEZ, JAVIER

2012 Does Access to Modern Marketing Channels Improve Dairy Enterprises’ Efficiency? A Case Study of Punjab, Pakistan
by Sana Sadaf & Khalid Riaz

2012 A Study to Observe Factors of Internal Marketing and its Impact on Employees’ Job Satisfaction: Evidence from Karachi Pharmaceutical Industry
by Muhammad Zubair & Abdul Kabeer Kazi & Emadul Karim & Mohammad Qutubuddin Siddiqui

2012 Management Career in Education
by Zaharia Valentina & Dogaru Mirela & Dogaru Mirela

2012 Supply Chain Network Design Problem for a New Market Opportunity in an Agile Manufacturing System
by Reza Babazdeh & Jafar Razmi & Reza Ghodsi

2012 Differences of “Traditional Marketing” in Opposition to “Electronic Marketing”
by Mehrdad Salehi

2012 The Imperatives Of Quality Services In Condition Of European Integration
by Natalia Remesovski

2012 Modeling Relationship between Experiential Marketing, Experiential Value and Purchase Intensions in Organized Quick Service Chain Restaurants Shoppers Using Structural Equation Modeling Approach
by Dr. Ashutosh Nigam

2012 International Marketing - A Conceptual Framework
by S. Praveen Kumar

2012 Changing Face of Movie Marketing in India-A Case Study
by Dr. P. K. Agarwal & Pradeep Kumar & Swati Gupta

2012 Prácticas predatorias y crédito al consumidor
by Raccanello, Kristiano & Romero-García, David Arturo

2012 The Value of Personal Information: Evidence from Empirical Economic studies
by Moritz GODEL & Annabel LITCHFIELD & Iris MANTOVANI

2012 El Papel De La Reputación, El Boca-Oreja, La Confianza Y La Incertidumbre En La Contratación De Un Banco / The Role Of Reputation, Word-Of-Mouth, Trust And Uncertainty When Contracting A Bank
by de Obesso Grijalvo, Ana María & San Martín Gutiérrez, Sonia & Jiménez Torres, Nadia H.

2012 Determinants of Brand Equity and Its Causes & Consequences
by Khan Shahzad

2012 Competitive Intelligence In Business In The City Of Tijuana,La Inteligencia Competitiva En Las Empresas De La Ciudad De Tijuana B.C
by Norma Leticia Vizcarra Vizcarra & Virginia Guadalupe Lopez Torres & Dora RocÃo Guerrero Munoz

2012 Project Competence And Perceived Risk, Competencias Y Gestion De Riesgos De Los Actores De Proyectos
by Zoltan Veres & LaszlÃ³ Sajtos

2012 Establishing Strategic Sales Organizations In Emerging Markets: The Case Of Saudi Arabia
by Mohammed Al-Habib

2012 Beauty In The Age Of Marketing
by Bingqing Yin & Susie Pryor

2012 A Framework Explaining How Consumers Plan And Book Travel Online
by Michael Conyette

2012 Perceived Service Quality In Restaurant Services: Evidence From Mauritius
by Prabha Ramseook-Munhurrun

2012 Value Evaluation Of Customer Experience Using Consumer Generated Content
by Shilpa Iyanna & Carmela Bosangit & Amrul Asraf Mohd-Any

2012 Components Of Medical Service Usersâ€™ Dissatisfaction: A Perceived Control Perspective
by Jungki Lee

2012 The Effect Of Quantitative Electronic Word Of Mouth On Consumer Perceived Product Quality
by Yingtao Shen & Shenyu Li & Michelle DeMoss

2012 AN INVESTIGATION OF INFORMATIONAL VERSUS EMOTIONAL ADVERTISING APPEALS DURING LIFE TRANSITIONS Abstract: The traditional family life cycle model explains the consumption behavior of individuals and households during a set of temporal periods in consumersâ€™ lives. Yet, these seemingly distinct periods in oneâ€™s life may overlook times at which considerable consumer activity takes place, whether it deals with increasing product awareness, trial, evaluation, and/or purchase. In a study of consumption behavior issues related to primary life changes or transitions, we examined emotional and informational advertising appeals using expectant mothers as our subject population. The findings suggest that expectant mothers view informational appeals more favorably than emotional appeals. Implications of the studyâ€™s results for researchers and practitioners are provided
by John Hadjimarcou

2012 Adoptation Of Internet Banking In Uae: Factors Underlying Adoption Characteristics
by Somkiat Mansumitrchai & Candy Chiu

2012 Customer Loyalty: Influences On Three Types Of Retail Storesâ€™ Shoppers
by Mei-Lien Li & Robert D. Green & Farideh A. Farazmand & Erika Grodzki

2012 Dimensions Of Brand Personality In Mexico
by MarÃa de la Paz Toldos Romero

2012 Globalizing Rural Markets: Evidence From Handmade Traditional Product Markets
by Vanaja Menon Vadakepat & Faisal Al Khateeb

2012 True Green Consumers: An Investigation Of Consumersâ€™ Genuine Willingness To Share Environmental Responsibility
by Samar M. Baqer

2012 Usumacinta Canyon State Park: Social Tourism Alternative
by Manuela del S. Camacho GÃ³mez & Cecilia GarcÃa-MuÃ±oz Aparicio & MarÃa del Carmen Ancona Alcocer

2012 E-Business Enablers And Barriers: Empirical Study Of Smes In Jordanian Communication Sector
by Ghazi A. Al-Weshah & Khalid Al-Zubi

2012 The Brand Image Of A Small Island Destination: The Case Of Mauritius
by Perunjodi Naidoo & Prabha Ramseook-Munhurrun

2012 Consumer Attitude Toward Products Made In Ghana
by Bylon Abeeku Bamfo

2012 Studentsâ€™ Evaluation For Market Orientation: Evidence From Egyptian Business Schools
by Abeer A. Mahrous & Wael Kortam

2012 Experiential Learning: The Internship And Live-Case Study Relationship
by Robert D. Green & Farideh A. Farazmand

2012 The Value Added of Public Private Partnership. General Overview
by Hussien Ahmad Al-Tarawneh

2012 Impact Of The Rational Type Factors On Client Satisfaction On The Romanian Insurances Market
by NEAGOE, Cristina

2012 The Quality System Major Key In The Touristic Services
by BUSUIOC, Marian Florin & BUDACIA, Andreea

2012 Relationship Marketing Communication Case Study: Communication Between Managers And Employees
by MIRONESCU, Alexandra & STEPIEN, Sebastian

2012 The Scatol8 For Sustainability: An Update On The Remote Sensing System Of Environmental, Landscape And Management Variables
by BELTRAMO, Riccardo & MARGARITA, Sergio

2012 Internal Communication - A Prerequisite For Organizational Effectiveness
by DUMITRU, Nicoleta Rossela & STOICA, Ivona

2012 The Buying Behavior Of Organizations
by BARAGAN, Laura-Georgeta

2012 Multinational Companies And Sustainability Practices Beyond Headquarters Evidence From Foreign Subsidiaries In The Romanian Food And Beverages Industry
by CODITA, Roxana

2012 Food Responsibility - A National Challenge. Case Study - Implementation Of A Social Campaign In Bucharest Schools
by STOICA, Ivona & DUMITRU, Nicoleta Rossela

2012 The Focus Of Companies On Clients A Major Trend In The Current Business Environment
by SOCA, Diana

2012 Advertising Through Television
by BUDACIA, Andreea

2012 Higher Education Student Choice Influencing Factors
by AVRAM, Emanuela Maria

2012 Identifying Marketing Approaches Used In The Romanian Mandatory Car Insurance Market - A Marketing Research -
by EDU, Tudor & NEGRICEA, Costel

2012 Rethinking The Prevention Innovation In The Hispanic Culture
by MOLDOVAN, Mihaela

2012 Laudatio
by ROSCA, Constantin

2012 He Scientific Content Of Management Marketing And Marketing Management
by PAPUC, Mihai & SMEDESCU, Ion

2012 Considerations Concerning Implementation Of Knowledge Management In Small And Medium Enterprises
by DALOTA, Marius Dan

2012 Sabotaging public engagement with science: Missing scientific principles in newspaper stories about the Wakefield MMR-Autism controversy
by Judith MCINTOSH WHITE

2012 The behaviour of non consumers of organic food: suggestions on marketing strategies to attract new market segments
by Filippo Sgroi & Marzia Ingrassia & Riccardo Testa

2012 Analisi del comportamento del consumatore di acqua minerale in Sicilia
by Elena Caniglia & Vera Teresa Foti & Giuseppe Timpanaro

2012 Studio di alcuni aspetti della domanda di arance bionde mediante la Cluster Analysis. Il Caso delle arance di Ribera dop e possibili strategie di mercato
by Stefania Chironi & Marzia Ingrassia & Filippo Sgroi

2012 Valutazione delle preferenze di consumatori campani per un sistema di etichettatura generico sulle "food miles"
by Vincenzina Caputo & Maurizio Canavari & Jr. Rodolfo M. Nayga

2012 Marketing Strategies for the Primary Sector: An Empirical Study
by L. Tsourgiannis & M. Warren & A. Karasavvoglou & J. Eddison

2012 Las indicaciones de origen protegidas como elemento de diferenciación de los productos agroalimentarios: el caso del jamón en España
by Gázquez Abad, Juan Carlos & Martínez López, Francisco J. & Barrales Molina, Vanesa

2012 Marcas y redes de generación de valor en el sector ovino del País Vasco
by Beristain Oñederra, José Juan & Mediano Serrano, Lucía & Mitxeo Grajirena, Jone & Villalba Merlo, Francisco Javier

2012 Determinantes y consecuencias de la efectividad de las promociones basadas en precios
by Rosa Díaz, Isabel María & Rondán Cataluña, Francisco Javier

2012 Consumer Guilt: A Model of Its Antecedents and Consequences
by Ayla OZHAN DEDEOGLU & Ipek KAZANCOGLU

2012 The Impact of Unfair Business Practices on Bank Customers: An Experimental Study
by Volkan OZBEK & Umit ALNIACIK & Fatih KOC

2012 What affects customer success when bargaining for a new car? Some empirical evidence
by Azar, Ofer H.

2012 The counterintuitive effects of thank-you gifts on charitable giving
by Newman, George E. & Jeremy Shen, Y.

2012 The influence of suggestions of reference groups in the compromise effect
by Chuang, Shih-Chieh & Cheng, Yin-Hui & Hsu, Chun-Ting

2012 Evaluation and associations: A neural-network model of advertising and consumer choice
by Bhatt, Meghana A.

2012 Sharing information
by Rockenbach, Bettina & Sadrieh, Abdolkarim

2012 Local media ownership and media quality
by Rennhoff, Adam D. & Wilbur, Kenneth C.

2012 The potential role of carbon labeling in a green economy
by Cohen, Mark A. & Vandenbergh, Michael P.

2012 Marketing China's milk: A case study of the sales activity of dairy farmers in greater Beijing
by Huang, Jikun & Wu, Yunhua & Yang, Zhijian & Rozelle, Scott & Fabiosa, Jacinto & Dong, Fengxia

2012 Customer Relationship Management (CRM) in Hotel Industry: A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities and Hotel Performance
by Abdul Alem Mohammed & Basri bin Rashid

2012 Investigating Consumer Insight by Using Completion Techniques: A Case Study of a Motorcycle Accessory Shop in Thailand
by Chutinon Putthiwanit

2012 Assessing the Predictive Power of Customer Satisfaction for Financial and Market Performances: Price-to-Earnings Ratio is a Better Predictor Overall
by Pierre Rostan & Alexandra Rostan

2012 Internet Marketing Usage by Small Indian Entrepreneurs:An Exploratory Study of Punjab
by Raj Kumar Gautam

2012 An Empirical Study of Email-Based Advertisement and its Influence on Consumers’ Attitude
by Morteza Jamalzadeh & Navid Behravan & Roozbeh Masoudi

2012 Impact of Brand Orientation, Internal Marketing and Job Satisfaction on the Internal Brand Equity: The Case of Iranian’s Food and Pharmaceutical Companies
by Shahriar Azizi & Fateme Ghytasivand & Sina Fakharmanesh

2012 La moda y el comportamiento adolescente urbano en centros comerciales de Medellín
by Verónica Piedrahíta & Lina María Ceballos Ochoa & Mauricio Bejarano

2012 Enfoque de opciones reales para la valoración financiera de marcas
by Yessica González Londoño & Mauricio Zuluaga Carmona & Cecilia Maya Ochoa

2012 Efecto de la carretera Interoceánica en el comercio internacional de Perú y Brasil
by Pedro Barrientos Felipa

2012 Las comunicaciones integradas de marketing (CIM) como pilar de la estrategia de marketing verde y sus implicaciones en la gestión ambiental
by Nelcy Rocío Escobar Moreno

2012 Cultura organizacional: aproximación sectorial en Bogotá
by Ignacio Gómez Roldán & Rafael Guillermo Ricardo Bray

2012 Service quality perceptions in higher education institutions: the case of a colombian university
by Madeline Melchor Cardona & Juan José Bravo

2012 Factores determinantes y consecuencias de la adopción del comercio electrónico B2C: una comparativa internacional
by Marta Frasquet Deltoro & Alejandro Mollá Descals & María Eugenia Ruiz Molina

2012 Venta cruzada en los fondos de pensiones colombianos: una aproximación mediante análisis de supervivencia
by Andrés Machado Quevedo & Alejandro Pérez Londoño & Andrés Ramírez Hassan

2012 Marketing Factors Influencing Bankselection In Bosnia And Herzegovina
by Mersid Poturak

2012 Comparison of sales forecasting models for an innovative agro-industrial product: Bass model versus logistic function
by Orakanya Kanjanatarakul & Komsan Suriya

2012 La sustentabilidad en la formación de los economistas
by Raúl Calixto Flores & Augusto César Rojas Aparicio

2012 Brand Value Building in Online Social Lending Startups
by Djamchid Assadi & Arvind Ashta

2012 Coordinates Of The Development Of Tourism In Urban Area
by Carmen-Maria IORDACHE

2012 Brief Analysis Of A Survey On The Consumption Of Energy Drinks In Italy
by Maurizio LANFRANCHI & Carlo GIANETTO & Ionela-Carmen PIRNEA

2012 Touristic Village In Valcea - Promoter Of Etnofolklore Tourism In Romania
by Maria-Roxana DOROBANTU

2012 Survey On The Consumption Of Wine In Sicily
by Maurizio LANFRANCHI & Carlo GIANETTO

2012 Digital Marketing Influence On The Formation Of Brand Communities
by Cristian MOROZAN

2012 What happens to a Radio Station’s Share and Cumulative Audience When a New Radio Station Enters the Marketplace?
by Gavin Lees & Torgier Watnee

2012 Analysis of Media Coverage of the Czech Republic and its Potential Impact on Perception of Czech Republic
by Markéta Lhotáková & Petr Král & Yana Shamina & Maria Tisovsky

2012 Connections between Customer Relationship Management and Market Orientation
by Daniela Frejková & Vladimír Chalupský

2012 Measuring of Market Orientation on Sample of Small and Medium Innovative Enterprises
by Jiří Nožička & Stanislava Grosová

2012 Discovering Social Media Behavior Patterns In Order To Improve The Marketing Strategy In The Current Chaotic Environment
by DUMITRESCU Luigi & TICHINDELEAN Mihai & VINEREAN Simona

2012 Use of Tourism Distribution Channels and Marketing Segmentation Strategies
by Vicky Katsoni & Maria Venetsanopoulou

2012 Using The Theory Of Technology Acceptance Model To Explain Teenagers' Adoption Of Smartphones In Transylvania
by ALT MÓNIKA ANETTA & PÁL ZSUZSA & SEER LÁSZLÓ

2012 110 Years of Marketing
by Krum Alexandrov

2012 Factori de influenta pe piata romaneasca a bunurilor de larg consum
by Denisa Andreea Niculae

2012 Using Neuromarketing for Understanding Consumer Behavior Online
by Adina Zara

2012 Evaluarea caracteristicilor tehnice si estetice in alegerea Ultrabook-urilor
by Andra-Madalina Platon

2012 Semnificatia mesajelor comunicationele difuzate prin intermediul Blogosferei
by Irina Iosub & Gheorghe Orzan

2012 Comunicarea integrata de marketing, sursa a crearii avantajului competitiv
by Adelina Eugenia Ivanov

2012 Impactul mediului online asupra programelor de prevenire a abandonului scolar: Un studiu privind problema educatiei in familiile din Romania
by Corina Serban

2012 Criterii de evaluare a eficientei comunicarii de marketing prin intermediul blogosferei
by Mihai Orzan & Octav Ionut Macovei

2012 Utilizarea planificarii strategice orientata spre piata in vederea introducerii produselor ecologice romanesti pe piete Europene
by Mihai Ioan Rosca & Florin Tudor Ionescu

2012 Determination of the Criteria Preferred in Entering Private Pension System by Analytical Hierarchy Process
by Harun Sonmez

2012 The Effects of Organizational Culture and Organizational Innovation on Marketing Innovation: A Research on Carbonated Beverage Industry
by Cevahir Uzkurt & Rukiye Sen

2012 Examining Consumers’ Evaluations Of The Brands’ Functional, Symbolic, And Experiential Benefits
by Mutlu Uygun & Eyup Akin

2012 Protection and conservation of tourism potential. Essential conditions for a sustainable and responsible development of tourism
by Nicolae Neacsu

2012 Driving values and visual identity in the process of developing the tourism brand destination for Danube Delta
by Ana Florina Fecioru

2012 Urban cultural tourism and sustainable development
by Elena - Manuela Istoc

2012 Wildlife - watching tourism of Romania and its impact on species and habitats
by George Bouros

2012 The risk of social mirage human resources needs to support natural resource
by Ana Maria Savu

2012 Privacy Literacy: What Is And How It Can Be Measured?
by Calin Veghes & Mihai Orzan & Carmen Acatrinei & Diana Dugulan

2012 The Place Of Strategic Marketing In The Preoccupations Of The Small And Medium Enterprises From Dambovita County
by Ana -Lucia Ristea & Constanta Popescu & Delia Mioara Popescu

2012 One Step Closer To City Branding Through Culture: Consumer Preferences For Cultural Tourism Services In Alba Iulia - Customization On National Museum Of Unification
by Larisa Loredana Dragolea & Denisa Adriana Cotirlea

2012 Assessing The Quality Of Higher Education Services Using A Modified Servqual Scale
by Shpetim Cerri

2012 Relationship Marketing - Theoretical Consideration
by Iacob Catoiu & Mihai Tichindelean

2012 Customer Loyalty - Specific Features Of Retail Activity In Bucharest
by Iacob Catoiu & Daniel Adrian Gardan & Iuliana Petronela Geangu

2012 Qualitative Marketing Research Regarding The Impact Of The Romanian Legal Framework On The Activity Of Leasing Companies
by Oana Barbulescu (Seitan) Transilvania University of Brasov & Cristina Balteanu Babes Bolyai University of Cluj - Napoca

2012 Coordinates Of Postal Services Market In Romania
by Cristinel CONSTANTIN

2012 Romanian Consumers’ Attitude Towards Tv Commercials
by Raluca BABUT COMIATI

2012 Measuring Consumer-Based Brand Equity - Evidence From Albanian Banking Sector
by Shpëtim ÇERRI

2012 Profile Analysis Of The Employees Of Commercial Banks In Romania
by Tudor NISTORESCU & Catalin Mihail BARBU & Valentin STANCIU

2012 Customer Satisfaction In Mobile Phone Services In Bangladesh: A Survey Research
by Mohammed Belal Uddin & Bilkis Akhter

2012 The Role Of Branding In Marketing Strategy
by Roxana DUMITRIU

2012 A New Vision On Sales
by Ion Stancu & Adriana Lazarescu & Flaviu Meghisan

2012 Marketing Study Regarding The Consumption Behaviortowards Kaufland Hypermarkets
by Gheorghe Meghisan & Adriana Lazarescu & Georgeta-Madalina Meghisan

2012 Modeling The Key Role Of Overall Satisfaction With The Online Buying Process In Determinig Behavioral Loyalty Intentions
by Claudia ICONARU

2012 Strategic Planning of the Eco Product Portfolio
by Florin Tudor Ionescu & Mihai Ioan Roºca

2012 The Loyalty Card: Issues in Evaluating Loyalty Program Effectiveness
by Carmen Acatrinei & Teodora Viviana Puiu

2012 Segmenting Luxury Market Based on the Type of the Luxury Consumed. Empirical Study on Young Female Luxury Consumers
by Raluca Ciornea & Marius Dorel Pop & Mihai Florin Bacila

2012 The Relationship between the Quality of Life Concept and Social Marketing Development
by Mihaela Constantinescu

2012 Understanding the Processes of Customer Acquisition, Customer Retention and Customer Relationship Development
by Alina Filip & Lelia Voinea

2012 Insights into the Development of the Market of Mobile Marketing Services in Romania
by Carmen Balan & Mirela-Patricia Zegreanu

2012 Strategic Directions for the Bucharest Strategy and City Brand
by Ana-Claudia Ţapardel & Florin-Alexandru Alexe

2012 Perception of Private and Public Medical Services In Romania
by Eva-Cristina Petrescu & Diana-Eugenia Ioncică

2012 Relationship Marketing, Engine of Sustainable Development and Organisational Change in the Romanian Business Environment
by Nicolae Al Pop & Mihaela Roman & Adina Săniuţă & Carmen Petrişoaia

2012 Change Management – Condition of Organizational Sustainability in IT&C Small and Medium-Sized Enterprises
by Dan Popescu & Alina Ciocârlan-Chitucea & Alexandra Steriu & Cristina State

2012 Transports and Consumers’ Ecological Behaviour
by Maria Ioncică & Eva-Cristina Petrescu & Diana Ioncică

2012 The Effectiveness of Green Advertising: Influences of Claim Specificity, Product’s Environmental Relevance and Consumers’ Pro-environmental Orientation
by Umit Alniacik & Cengiz Yilmaz

2012 Drivers of Marketing Innovation in Portuguese Firms
by Jacinta Moreira & Maria Jose Silva & Jorge Simões & Gastão Sousa

2012 Shopping Cost and Brand Exploration in Online Grocery
by Andrea Pozzi

2012 Do Expert Reviews Affect the Demand for Wine?
by Richard Friberg & Erik Grönqvist

2011 Frequently Asked Questions (FAQ) on Valuation of Business Intangible Assets
by Sorin V. STAN

2011 Ein Ansatz zur Bestimmung kundenindividueller Finanzierungslösungen am Beispiel gekoppelter Absatz- und Finanzierungsgeschäfte
by Julia Wiesent

2011 Mobil hizmet inovasyonlarının kabulü
by Serap ÇABUK & Deniz ZEREN

2011 Pazar bilgisi yönetiminin inovasyon yeniliği üzerindeki etkisi
by Destan KANDEMİR & Esra F. GENÇTÜRK & Özlem Tuba KOÇ

2011 Service quality, satisfaction, reputation and perceived value as the antecedents of behavioral intentions: A cross-national investigation in mobile communication services
by Öznur ÖZKAN TEKTAŞ

2011 Sanal topluluklarda marka kaçınması davranışı
by Melike DEMİRBAĞ KAPLAN & Deniz ATİK & Nilgün GÜRKAYNAK

2011 The Forgotten Effects Model In A Crm Strategy
by Gil Lafuente, A.M. & Luis Bassa, C.

2011 eGuides in kulturellen Einrichtungen: Deutschsprachige Museums-Apps
by Ahlfeldt, Andreas

2011 High correlation between net promoter score and the development of consumers' willingness to pay (Empirical evidence from European mobile markets)
by Jeanjean, François

2011 Erfolgsfaktoren für eine produktive Zusammenarbeit zwischen Marketing und Vertrieb: Bestandsaufnahme, Trends, Lösungsmöglichkeiten und Grenzen der Einflussnahme
by Kirsch, Alexander & Stoyke, Thorsten S.

2011 Marketing und Vertrieb als erfolgsrelevante Faktoren eines Unternehmens
by Lamine, Slim & Rohrer, Roland & Ruland, Moritz & Werner, Holger

2011 Reversibilität und Irreversibilität: Mathematische Untersuchungen zum Zeitverhalten des Produktlebenszyklus
by Herold, Jörg & Ahrens, Bernd

2011 Zeitvarianz und Zeitinvarianz - mathematische Untersuchungen zum Zeitverhalten des Produktlebenszyklus
by Herold, Jörg & Polzin, Kerstin

2011 Revisiting the Use of Customer Information for CRM
by Reimer, Kerstin & Becker, Jan U.

2011 An international review of cultural consumption research
by Francesco Casarin & Anna Moretti

2011 Advertising exposures for a seasonal good in a segmented market
by Daniela Favaretto & Luca Grosset & Bruno Viscolani

2011 When to carry eccentric products? Optimal retail assortment under consumer returns
by Aydm Alptekinoglu & Alex Grasas León

2011 An enhanced concave program relaxation for choice network revenue management
by Joern Meissner & Arne Strauss & Kalyan Talluri

2011 La prise en compte de la durabilité dans les stratégies marketing des PME : apports et limites
by Aurier, P. & Masson, J. & Siadou-Martin, B. & Sirieix, L.

2011 How do consumers react in front of individual and combined sustainable food labels? A UK focus group study
by Sirieix, L. & Delanchy, M. & Remaud, H. & Zepedad, L.

2011 Advance Selling in the Presence of Experienced Consumers
by Oksana Loginova & X. Hnery Wang & Chenhang Zeng

2011 Modern Approuch Regarding Online Marketing Through Facebook And Twitter
by Gheorghe MINCULETE & Maria -Ana CHISEGA-NEGRILA

2011 The Sea as a Connection between Residents and Tourists in Coastal Destinations: A Case in Algarve
by Agapito, Dora & Mendes, Julio & Valle, Patricia

2011 Перспективные Формы Продвижения Товаров В Условиях Мирового Экономического Кризиса
by Kaluzhsky, Mikhail

2011 Функционализация Анализа Рынка В Маркетинге
by Kaluzhsky, Mikhail

2011 Дропшиппинг – Революционная Форма Продвижения Товара В Условиях Мирового Экономического Кризиса
by Kaluzhsky, Mikhail

2011 The potato value chain in Bihar: An assessment and policy implications
by Minten, Bart & Reardon, Thomas & Singh, K.M. & Sutradhar, Rajib

2011 Branding in food retail of high value crops in Asia: Case of Makhana from Bihar (India)
by Minten, Bart & Singh, K.M. & Sutradhar, Rajib

2011 The rapid emergence of branding in food retail in Asia: Insights from Bihar (India)
by Minten, Bart & Singh, K.M. & Sutradhar, Rajib

2011 Branding in food retail of high value crops in Asia: Case of Makhana from Bihar (India)
by Minten, Bart & Singh, K.M. & Sutradhar, Rajib

2011 Využitie informačných technológií pri strategickom rozhodovaní
by Zagorsek, Branislav

2011 Green marketing is a sustainable marketing system in the twenty first century
by Mohajan, Haradhan

2011 Aspects of green marketing: a prospect for Bangladesh
by Mohajan, Haradhan

2011 The world economic crisis – key moment for redefining the borders of financial communication
by Soproni, Luminita

2011 Du musée au parc d’attractions : opportunités et risques de l’éduvertissement
by Courvoisier, François & Balloffet, Pierre & Lagier, Joëlle

2011 Profiling student smokers:a behavioral approach
by Theofanides, Faidon & Makri, Vasiliki & Mavroeidis, Vasileios & Iliopoulos, Dimitrios

2011 Collection and marketing of non-timber forest products by the Chepang community in Chitwan district of Nepal
by Piya, Luni & Maharjan, Keshav Lall & Joshi, Niraj Prakash & Dangol, Dharma Raj

2011 Improving the quality of human resources by implementation of internal marketing
by Ioan, Done & Ivana, Domazet

2011 A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan
by Subhani, Muhammad Imtiaz & Osman, Ms. Amber

2011 Economic models of consumer protection policies
by Armstrong, Mark

2011 Relationship between Various Employee Performance Recognition Techniques and Customer Satisfaction: Evidence from the Restaurant Industry of Pakistan
by Hasan, Syed Akif & Subhani, Muhammad Imtiaz

2011 Measuring Customer Delight: A Model for Banking Industry
by Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Raheem, Saquib

2011 Exploring consumer’s insights in a unique Thai language course characteristics: the application of conjoint analysis technique
by Putthiwanit, Chutinon & Vogler, Denis Marcel & Zhu, Jingling & Kincart, Andrew

2011 Buyer success and failure in bargaining and its consequences
by Putthiwanit, Chutinon & Ho, Shu-Hsun

2011 May I continue or should I stop? the effects of regulatory focus and message framings on video game players’ self-control
by Ho, Shu-Hsun & Putthiwanit, Chutinon & Lin, Chia-Yin

2011 Simulating tourists' behaviour using multi-agent modelling
by Corniglion, Sébastien & Turnois, Nadine

2011 Customer driven marketing strategy of LIC international in Bahrain: a product specific study
by Pillai, Rajasekharan & Rao, M S & Thampy, Jaik & Peter, Jerrin

2011 The product life cycle of durable goods
by Kaldasch, Joachim

2011 Mavens and their potential role in the diffusion of marketing information
by Mailu, Stephen & Rutto, Jamin & Njuguna, Esther

2011 New product development in business to business marketing - a relational perspective
by Filip, Alina

2011 Managing international business: case of Poland (chapter 4)
by Wach, Krzysztof

2011 Knowledge marketing and development in the new knowledge-based economy
by Matei, Ani & Matei, Lucica

2011 European regulation of the market of services and national transposition
by Matei, Lucica & Matei, Ani

2011 The comeback of the Swiss watch industry on the world market: a business history of the Swatch Group (1983-2010)
by Donzé, Pierre-Yves

2011 Consumer’s perceptions regarding Dacia cars prices, insights and lessons to be learned
by Cruceru, Gheorghe & Micuda, Dan

2011 Present challenges and future opportunities for Dacia cars on the Romanian automobile market
by Cruceru, Gheorghe & Micuda, Dan

2011 Paying for prominence
by Armstrong, Mark & Zhou, Jidong

2011 Design, effectiveness and role of visual merchandising in creating customer appeal
by Pillai, Rajasekharan & Iqbal, Azmiya & Umer, Habiba & Maqbool, Aisha & Sunil, Namrata

2011 Corporate Social Responsibility on the International Area.Present Developments in Romania and Bulgaria
by Matei, Ani & Tuca, Mihaela

2011 Dairy value chain management in Bulgaria
by Bachev, Hrabrin

2011 Shrinking Goods and Sticky Prices: Theory and Evidence
by Snir, Avichai & Levy, Daniel

2011 Responsabilitatea Socială Corporativă (CSR) - un concept în continuă evoluție
by Bradu, Cosmina Paula

2011 Se așteaptă consumatorii ca organizațiile să fie responsabile din punct de vedere social?
by Bradu, Cosmina Paula

2011 Group Norms and Consumer Behaviour
by Pillai, Rajasekharan & Rajan, Jainey S. & Variyamveettil, Sunitha & Mathew, Dhanu E. & Nath, Subodh S.

2011 Il gioco pubblico in Italia fra tradizione e innovazione: aspetti economici e di marketing
by Alessandro Gandolfo & Valeria De Bonis

2011 From Controlled to Loose Co-Production: Benefits Distribution Between Firms and Consumers
by Eleonora Di Maria & Marco Paiola

2011 La venta por teléfono móvil desde el punto de vista de las empresas españolas
by Sonia San Martín Gutiérrez & Mateo Carpio Mateos

2011 Impact of online sales promotion type on internet user recall
by Salvador del Barrio García & Esmeralda Crespo Almendros

2011 Antecedentes de la lealtad a las marcas de distribuidor: diferencias entre grandes y pequeños compradores
by Mónica Gómez Suárez & Javier Oubiña Barbolla & Natalia Rubio Benito

2011 The moderating effect of uncertainty avoidance on overall perceived value of the online purchasing process
by Carmen María Sabiote Ortiz & Dolores María Frías Jamilena & J. Alberto Castañeda García

2011 Características de los folletos publicitarios como elemento de la estrategia publicitaria del minorista: aspectos que determinan la propensión del consumidor a utilizarlos
by Juan Carlos Gázquez Abad & Francisco J. Martínez López & Juan Antonio Mondéjar Jiménez

2011 How e-wom contributes to new product adoption. Testing competitive communication strategies
by María Sicilia & Manuela López

2011 Consecuencias de la colaboración entre fabricante y distribuidor: un estudio empírico en el sector de alimentación y bebidas
by Rodolfo Vázquez Casielles & Víctor Iglesias Argüelles & Concepción Varela-Neira

2011 Inferring Evoked and Consideration Set from Scanner Data
by Wirawan Dony Dahana & Nozomi Nakajima

2011 Inferring Consideration Set from Scanner Data
by Wirawan Dony Dahana & Nozomi Nakajima

2011 Upgrading or Downgrading? \ Framing Effects in Online Shopping Environments \
by Nozomi NAKAJIMA

2011 The Comeback of the Swiss Watch Industry on the World Market: A Business History of the Swatch Group (1983-2010)
by Pierre-Yves DONZÉ

2011 Optimal Consumer Network Structure Formation under Network Effects: Seeds Controllability and Visibility
by Yifan Dou & Marius Florin Niculescu & Dongjun Wu

2011 Relationship Marketing: The Mediating Role of Customer Experiences
by Terry Najja Kakeeto-Aelen & Jan C. van Dalen & H. Jaap van den Herik & Bartel A. Van de Walle

2011 An Enhanced Concave Program Relaxation for Choice Network Revenue Management
by Joern Meissner & Arne Strauss & Kalyan Talluri

2011 Consumer Preferences for Less Packaging: A Stated Preference Study
by Keiko Yamaguchi & Kenji Takeuchi

2011 Modern Retailers in Transition Economies: The Case of Vietnam
by Masayoshi Maruyama & Le Viet Trung

2011 When being wasteful appears better than feeling wasteful
by Ro'i Zultan & Maya Bar-Hillel & Nitsan Guy

2011 Is Self-Sufficiency for Womens Collegiate Athletics a Hoop Dream?: Willingness to Pay for Mens and Womens Basketball Tickets
by Rosas, Juan (Francisco) & Orazem, Peter

2011 Implications of Revenue Model for Social Networking Sites and Beyond
by Pinaki Dasgupta

2011 Linking corporate reputation and shareholder value using the publication of reputation rankings
by Sven Tischer & Lutz Hildebrandt

2011 On heterogeneous latent class models with applications to the analysis of rating scores
by AurÃ©lie Bertrand & Christian M. Hafner

2011 The impact of context and promotion on consumer responses and preferences in out-of-stock situations
by Nicole Wiebach & Jana L. Diels

2011 Customer Reactions in Out-of-Stock Situations â€“ Do promotion-induced phantom positions alleviate the similarity substitution hypothesis?
by Jana Luisa Diels & Nicole Wiebach

2011 The context effect in the choice of earthquake insurance contracts in Japan
by SATO, Motohiro & SAITO, Makoto

2011 Motivational Factors that influence the Acceptance of Microblogging Social Networks: The µBAM Model
by Francisco Rejón-Guardia & Juán Sánchez-Fernández & Francisco Muñoz-Leiva

2011 Knowledge Sharing in Non-Knowledge Intensive Organizations: When Social Networks do not Matter?
by van der Capellen, J. & Koppius, O.R. & Dittrich, K.

2011 The Global Entry of New Pharmaceuticals: A Joint Investigation of Launch Window and Price
by Verniers, I.W.J. & Stremersch, S. & Croux, C.

2011 The Bright Side and Dark Side of Embedded Ties In Business-to-Business Innovation
by Noordhoff, C.S. & Kyriakopoulos, K. & Moorman, C. & Pauwels, P. & Dellaert, B.G.C.

2011 Nonmetric Unfolding of Marketing Data: Degeneracy and Stability
by van de Velden, M. & de Beuckelaer, A. & Groenen, P.J.F. & Busing, F.M.T.A.

2011 Communication Controlling of Digital Signage : Perception, Usage and Effects of Digital Point-of-Sale Media
by Sven Pagel & Alexander Juergens & Janina Guenther & Katrin Mollekopf

2011 Intertemporal movie distribution: Versioning when customers can buy both versions
by Calzada, Joan & Valletti, Tommaso

2011 Venta cruzada en los fondos de pensiones colombianos: una aproximación mediante análisis de supervivencia
by Andrés Machado Quevedo & Andrés Ramírez Hassan

2011 Measurement of consumers wine related knowledge
by Georges Giraud & Cléo Tebby & Corinne Amblard

2011 Kundenerfahrung als Forschungsgegenstand im Marketing - Konzeptionalisierung, Operationalisierung und empirische Befunde
by Manfred Bruhn & Matthias Mayer-Vorfelder

2011 An Enhanced Concave Program Relaxation for Choice Network Revenue Management
by Joern Meissner & Arne Strauss & Kalyan Talluri

2011 Costumer reactions to real out-of-stocks
by Helm, Roland & Hegenbart, Thomas

2011 The motivation structure of electronic word-of-mouth: Effects of personality on the generation of online articulations
by Helm, Roland & Moeller, Michael

2011 Not all that glitters is gold - not all that foreign currency what it seems?
by Kíra Martin

2011 Not all that glitters is gold - not all that foreign currency what it seems?
by Éva Gulyás

2011 The rise of product placement in Hungary
by Árpád Papp-Váry PhD

2011 Accounting Aspects of Pricing and Transfer Pricing Decisions
by Tünde Veres

2011 Stock Exchanges - situations and future,specialized on the Budapest Stock Exchange Trading System Future
by Richard Szabó

2011 Possibilities for data management and online business at Small and Midsized Businesses
by Richard Galli

2011 Password strength and memorability
by András Keszthelyi

2011 There is Life in Junk too
by Zoltán Török

2011 Renaming as a tool of city-branding
by Árpád Papp-Váry PhD

2011 Burnout of students at Óbuda University
by Kornélia Lazányi

2011 Erfolg der Handels-Betriebsformen im internationalen Vergleich - Ein kundenpräferenzbasierter Erklärungsansatz am Beispiel des Lebensmitteleinzelhandels in Deutschland und Frankreich
by Bosshammer, Hendrik

2011 Le rôle de la culpabilité dans le marketing de la collecte de fonds : influence sur le don des particuliers
by Chédotal, Camille

2011 Téléprésence, nouvelles sociabilités et stratégies identitaires dans l’expérience de consommation en ligne
by Reineri-Brial, Bérangère

2011 A Study Of The Relations Between Satisfaction, Loyalty And Commitment Of Personnel
by Evgeni Stanimirov

2011 Marketing of the Balkans as à tourist destination for cultural tourism
by Stoyan Marinov

2011 Conceptual guidelines for improving the offering to organizational customers
by Borislava Cherkezova

2011 New Challenges in Marketing of Consulting Business
by Cristina Dacu & Diana Udroiu & Florentina Varban

2011 Ethnocentrism And Animosity In Consumer Behavior In Bosnia And Herzegovina And Implication For Companies
by Nenad Brkic & Miralem Corbo & Denis Berberovic

2011 Integrated Marketing Communication and Brand Management: the Case Study of Fiat 500
by Simonetta Pattuglia

2011 Characteristics Of Marketing And Investment With Special Emphasis In Tourism
by Fatos UKAJ & Fetije UKAJ

2011 Marketing Pricing Strategies Used By The Branches Of Chain Stores
by Róbert Štefko & Jaroslava Gburová & Jana Jurková

2011 Tüketici Etnosentrizmi ve Yabancı Ürün Satın Alma Niyeti: Türkiye ve Suriye Üzerine Karşılaştırmalı Analiz
by H. Murat MUTLU & Abdüllatif ÇEVİKER & Zeynep ÇİRKİN

2011 Delimitations Of The Overall Performance Of The Enterprises That Are Quoted On The Capital Market
by CLAUDIA NICOLETA GUNI

2011 The Impact Of Customer Relationship Marketing On Costumers' Image For Jordanian Five Star Hotels
by TAREQ N. HASHEM

2011 Uncovering and Treating Unobserved Heterogeneity with FIMIX-PLS: Which Model Selection Criterion Provides an Appropriate Number of Segments?
by Marko Sarstedt & Jan-Michael Becker & Christian M. Ringle & Manfred Schwaiger

2011 Research on opinions and attitudes of bookseller and increasing retail sales in the sales of books, through staff training
by Hristina Mihaleva

2011 Marketing Decision Support Systems and the New Economic Challenges
by Rocsana Bucea-Manea-Tonis & Radu Bucea-Manea-Tonis

2011 Human Resources Professional Development within the Knowledge-Based Economy Organizations
by Dan POPESCU & Iulia CHIVU & Alina CIOCARLAN-CHITUCEA & Alexandra STERIU & Georgel CALIN

2011 The Impact of Family Members and Friends Habits on Youths Smoking Behaviour: Consequences for Social Marketing
by Anne AIDLA & Maaja VADI

2011 Successful Strategic Practices in Building Malaysia’s Country Brand
by Ruxandra Irina POPESCU & Razvan-Andrei CORBOS

2011 Competition as an Effective Tool in Developing Social Marketing Programs: Driving Behavior Change through Online Activities
by Corina SERBAN

2011 Marketing Strategic Planning – A Modern Approach Within Public Institutions’ Management
by ANDREEA MIHAELA BARBU

2011 Strategic Business Unit – The Central Element Of The Business Portfolio Strategic Planning Process
by FLORIN TUDOR IONESCU

2011 Discriminant Analysis of the Abilities of Public Marketing Specialists
by Grigorescu, Adriana & Bob, Constantin

2011 New Perspectives In Relationship Marketing Conceptualization
by GÂRDAN, Daniel Adrian

2011 Particularities Of Dental Medical Services And Consumers In The Context Of Globalization
by GEANGU, Petronela Iuliana & CREłOIU, Raluca & GÂRDAN, Daniel Adrian

2011 Csr – A Marketing Tool?
by MIHALACHE, Silvia-Ştefania

2011 The Power Of The Message – The Key To Success In Social Marketing Campaign An Analysis Of Social Marketing In Romania
by EPURE, Manuela & DINU, Cristina

2011 Evaluation of Salesperson Candidate’s with Fuzzy TOPSIS
by Baskaya, Zehra & Ozturk, Burcu

2011 Young Consumers’ Perspectives of Website Visualization: A Gender Perspective
by Ozdemir, Erkan & Kilic, Serkan

2011 Consumers’ Life Style, Social Identity and Consumption Practices in the Context of Communities of Practice
by Dedeoglu, Ayla Ozhan & Ustundagli, Elif

2011 Food Retailers’ Objectives of Developing Private Label Products and their Perspectives to Private Label Products
by Kilic, Serkan

2011 Dynamics of market orientation in Croatian economy
by Bruno Grbac & Ivana First

2011 Penalties National Championships
by MIHAIESCU, Nicolaie

2011 The Paradigm of Customer Relationship Management in the Fast Moving Consumer Goods (FMCG) Retail Industry
by TANASE, George Cosmin

2011 The Retailers' Merchandise Mix Planning and the Process of Category Management
by TANASE, George Cosmin

2011 Marketing Contra to the Trend: Back to basic
by STANTON, John L. & WILEY, James B. & WIRTH, Ferdiand

2011 Marketing Approach in the Management of Higher Education Institutions
by Mihaela DIACONU & Amalia PANDELICÃ

2011 Improvement Axons for Ardas Cultural Festival in Evros, Greece, based on attendees perceptions
by Irene Kamenidou & Spyridon Mamalis & George Kokkinis & Christina Intze

2011 The Management of Innovation Process from Market Orientation Perspective in Automotive Industry
by Amalia PANDELICÃ & Mihaela DIACONU

2011 Sport Facilities in the Czech Republic and Promotion at the Facebook
by Jindřich Beneš & Jiří Kotáb

2011 Actual Challenges of Marketing and Their Implications for the Czech Academic Sphere
by Miroslav Karlíček & Zuzana Chytková & Milan Postler

2011 An overview of the theory of Microeconomics (consumer behaviour and market structures) in fast food marketing
by Emmanuel Selase Asamoah & Miloslava Chovancová

2011 Quality Management System in the Tourist Information Centre Sector
by Monika Palatková

2011 Consumer Behavior in Spa Tourism in the Czech Republic
by Lena Mlejnková

2011 Analysis of Marketing Mix on Cosmetics Products Case Study: Avon Company
by Alexandra Palade

2011 Marketing Management as a Key Element for Implementing Change within Organizations
by Liana Marcu & Alina-Teodora Ciuhureanu & Nicolae Balteș

2011 Considerations Regarding the Design of Specific Tourism Products for the Tourism Destination Romania
by Monica Paula Rațiu & Aurelia-Felicia Stăncioiu & Anca-Daniela Vlădoi & Nicolae Teodorescu

2011 Qualitative Marketing Research Regarding the Multichannel Distribution
by Cătălin Nicolae Bulgărea

2011 The Evolution and the Future Role of the Branch in Distribution of the Banking Products and Services
by Cătălin Nicolae Bulgărea

2011 The Use of Ranking Sampling Method within Marketing Research
by Codruța Dura & Imola Drigă

2011 The Evolution of Marketing Methods in a Tourism Association from Romania
by Maria Stoian

2011 Service Quality In Online Marketing: Customers Centric Analysis
by P. DURKASREE & M. RAMESH

2011 Customer Oriented Organisations
by Pau Adriana

2011 The Effect of the Economic Crisis on the Value of Global Brands
by Munteanu Claudiu-Cãtãlin

2011 From Viral Marketing to Social CRM
by Berþa Dora-Anca

2011 Tendencies Shaping Consumer Behaviour in the Present Context
by Moraru Andreea Daniela

2011 Fundamental Theories on Consumer Behaviour: An Overview of the Influences Impacting Consumer Behaviour
by Moraru Andreea Daniela

2011 Bukovina - A Romanian Brand Taking Shape
by Micu Adrian & Susanu Irina & Cristache Nicoleta

2011 Community Trade Mark – Strategic Marketing Instrument
by Juganaru Mariana & Juganaru Ion Danut

2011 Business Strategy in Banking Economy, in References with Marketing
by Ionescu Gr. Ion

2011 Business Portfolio Strategic Planning Process – A Pertinent Marketing Solution for the Worldwide Companies Facing the Global Economic Crisis
by Ionescu Florin Tudor

2011 Keep It Formative, Stupid! Brand-Related Model
by Ichim Cosmin & Dumea Andrei-Cosmin

2011 Romanian Consumers Habits regarding Dental Hygiene
by Cetinã Iuliana & Gârdan Daniel Adrian & Geangu Iuliana Petronela

2011 The Quantitative-Qualitative Controversy in Marketing Research
by Brunello Adrian & Petruºcã Claudia-Ioana

2011 The Development of a Multi-Item Scale to Measure Brand Equity
by Brunello Adrian

2011 Influence Factors on the Value of Reliability Estimators in Marketing Research
by Ursachi George Marian

2011 The Impact of Digital Economy for a Sustainable Rural Environment
by ªerbu Rãzvan

2011 The Commercial Influence of Quality
by Stanciu Anca & Constandache Mihaela

2011 The Insurance Market and the Crisis
by Petrescu Eva-Cristina & Ioncicã Diana & Bicãjanu Vasile

2011 Methods of Forecasting the Market Evolution Case Study on the Romanian Insurance Market
by Ioncica Maria & Petrescu Eva-Cristina & Petrescu Marian

2011 Eco-Marketing - a 3rd Millennium Premise for the Commercial Practice and Business Pattern Development
by Grec Aurica & Rosu Alexandra

2011 Goods Distribution and Logistics in the Current Economic and Financial Crisis
by Dan Gheorghe

2011 Marketing Strategies in Tourism
by Cristea Doina

2011 The Marketing vs. R&D Dilemma in the Romanian Soft Drinks Industry and Implications on Consumer Health
by Chiru Codrin

2011 Brands and Brand Equity
by Brunello Adrian

2011 Influence Factors on the Value of Reliability Estimators in Marketing Research
by Ursachi George Marian & Ursachi (Horodnic) Ioana Alexandra

2011 Tax Compliance Behaviour
by ªtefura Gabriela

2011 Morale and Ethics in Taxpayer Behaviour
by ªtefura Gabriela

2011 Consumer Behavior Determined by Social Classes
by ªerban Comãnescu Adrian & Muhcinã Silvia

2011 Communication Potential of Fidelity Cards
by Stoica Ana-Maria

2011 Considerations about Retailing Trends
by Stanciu Anca & Condrea Elena

2011 Customers’ Perceptions Regarding Channel Innovation in the Retail Banking Sector: a study on Internet Banking in Romania
by Roºu Anca Maria

2011 The Persuasive Communication in Marketing Strategies
by Purice Suzana & ªerban Monica

2011 Brand Loyalty- a Valuable Asset
by Petruºcã Claudia-Ioana & Brunello Adrian

2011 Insurance as a Social Protection Instrument – Direct Research on the Romanian Market
by Petrescu Marian & Ioncicã Diana & Petrescu Eva-Cristina

2011 From Internal Marketing to Human Resource Marketing. A Conceptual Framework of the Human Resources Marketing
by Neagu Olimpia

2011 Eco-tourism on the Black Sea Coast
by Muhcinã Silvia & ªerban Comãnescu Adrian & Gruescu Ramona

2011 Principles and Evolutions of the Internet Marketing
by Morozan Cristian & Enache Elena & Ciorãºteanu Gianina

2011 Attracting Customer Banking and Quality Assurance Services and Banking Products
by Balaceanu Valeria Arina

2011 Sales Management in Small Business
by Moraru Camelia & Popovici Norina & Strambeanu George

2011 Innovation Typologies in the Financial Services Sector: Limits and Implications
by Micuda Dan & Asandei Mihaela

2011 The Importance of the Service Delivery Process in Achieving High Customer Satisfaction in Banking Services Industry
by Asandei Mihaela & Micuda Dan

2011 The Brand Equity Of Touristic Destinations - The Meaning Of The Value
by Ban Olimpia & Popa Luminita & Silaghi Simona

2011 A Qualitative Research Regarding The Marketing Communication Tools Used In The Online Environment
by POP Nicolae Al. & ACATRINEI Carmen

2011 Can Marketing Support The Implementation Of Effective Egovernment? Analysis Of The Single Point Of Access Portal For Romanian Electronic Public Services
by Velicu Bogdan Calin

2011 A Marketing View Over The Role Of The Public Authorities In The Protection Of The Consumers' Private Space
by Veghes Calin & Acatrinei Carmen & Dugulan Diana & Palade Marius

2011 The Saving And Investing Consumer Behavior Analyses On The Romanian Financial Market
by Tanase (Rosca) Laura Daniela

2011 The Fortified Churches From Transylvania - How Well Are They Known By The Romanian Citizens?
by Serb Silvana Valentina

2011 Adoption Of E-Banking In Romania: An Exploratory Study
by Rosu Anca Maria

2011 The Importance Of Environmental Protection In Csr Policy
by Rosca Mihai Ioan

2011 European Policies For The Stimulation Of The Development Of Small And Middle Size Entreprises
by Pop (Bandi) Ramona

2011 The Competitive Positionig Of The Sme'S On The Market
by Pop (Bandi) Ramona

2011 Competences Acquired By Graduates Through Marketing Higher Education - Findings From The Employers' Perspective
by Plaias Ioan & Pop Ciprian Marcel & Dabija Dan Cristian & Babut Raluca

2011 Portfolio Analysis - A Basic Instrument In Strategic Planning. Case Study On The Romanian Insurance Market
by Petrescu Marian & Petrescu Eva Cristina & Ioncica Diana & Bicajanu Vasile

2011 Consumer Behavior On The Fruits And Vegetables Market
by Istudor Nicolae & Pelau Corina

2011 Study On Retail Brand Awareness In Retail
by Dabija Dan Cristian & Abrudan Ioana Nicoleta

2011 Internal Environment Analysis Techniques
by Caescu Stefan Claudiu & Popescu Andrei & Ploesteanu Mara Gabriela

2011 Human Resources Motivation - A Challenge For Smes Economic Performances
by POPESCU Dan & CHIVU Iulia & CIOCARLAN-CHITUCEA Alina & POPESCU Daniela-Oana

2011 The Adoption/Adaptation Of The "Supply Chain" Concept In Romanian
by Butilca Delia - Alexandra & Crisan Emil Lucian & Salanta Irina - Iulia & Ilies Liviu

2011 The Impact Of The 21st Century Food Marketing On Children'S Behaviour
by Tarcza Teodora Mihaela & Olar Ana - Elena

2011 Investigating The Patient Satisfaction Within Romanian Public And Private Hospitals
by Popa Adela Laura & Rosca Remus Dorel & Mihoc Florin

2011 Development Of The E-Government Market In The European Union: An Analysis Of The Supply Versus Demand Sides
by Palade Marius & Veghes Calin

2011 Product Portfolio Analysis - Arthur D. Little Matrix
by Ionescu Florin Tudor & Curmei Catalin Valeriu

2011 Educational Inovation And Consumer Behaviour. A Study Of Students' Perceptions On The Use Of E-Learning In Class
by Eftimie Raluca Cristina & Avram Emanuela & Tufan Adriana

2011 The Premises Of Strategic Marketing Planning Implementation Within Small And Medium Sized Enterprises
by Curmei Catalin Valeriu & Ionescu Florin Tudor & Popescu Andrei

2011 The Evaluation Of Educational Services Quality By The Students Of The Faculty Of Economical Sciences "Dimitrie Cantemir" Cluj-Napoca
by Rusu Corina & Vlad Miranda-Petronella

2011 The Invisible Hands of Inter-industry Links
by Georgi Kiranchev

2011 Areas of social and economic policy in the food of the region (on materials of the Perm region)
by Radosteva, Elvira

2011 Marketing strategies of subjects meat industry of perm region in the Russian accession to WTO
by Kerzina, Eugenia & Yasureva, Ekaterina

2011 Features pricing in the marketing of educational services
by Zotov, Viktor

2011 Problems of marketing in small innovative enterprises
by Sidorchuk, Roman

2011 Relationship marketing and life-cycle of small enterprise (SME)
by Sidorchuk, Roman

2011 The Importance of Brand Liking and Brand Trust in Consumer Decision Making: Insights from Bulgarian and Hungarian Consumers During the Global Economic Crisis
by James E. Haefner & Zsuzsa Deli-Gray & Al Rosenbloom

2011 The Impact of Crisis Sales Promotions on Branded and Unbranded Toys
by Danijel Bratina

2011 Post-Crisis Sports Marketing Business Model Shifts
by Michael M. Goldman

2011 Trust in Transactional and Relationship Marketing: Implications in a Post-CrisisWorld
by David Starr-Glass

2011 Market Orientation and Degree of Novelty
by Mateja Bodlaj

2011 Certain Aspects of Providing Customer Satisfaction: Research Results from Serbia
by Dejan Dordevic & Dragan Cockalo & Zvonko Sajfert & Milan Nikolic

2011 Business Startups: Cultural-Economic Controversy
by Nejat Erk & Sinan Fikret Erk

2011 Los precios de referencia en la evaluación online del servicio hotelero/Reference Prices in Online Assessment of Hotel Services
by CAMPO MARTÍNEZ, SARA & YAGÜE GUILLÉN, MARÍA JESÚS

2011 The Impact of Bank Governance on Bank Performance in Pakistan
by Abid A. Burki & Shabbir Ahmad

2011 Prospects for Cooperative Marketing among Surgical Instrument Producers in Pakistan
by Theresa Thompson Chaudhry

2011 Mixing Social Into Social Media: On-Line Networking Is Transforming The Way Of Business All Over The Globe
by Adriana Manolica

2011 INFLUENCIA DE LOS COMPORTAMIENTOS RELACIONALES DEL VENDEDOR INDIVIDUAL SOBRE LA SATISFACCIÓN, CONFIANZA Y LEALTAD DEL COMPRADOR EN UN CONTEXTO DE PYMES INDUSTRIALES / INFLUENCE OF INDIVIDUAL BEHAVIOR ON SELLER'S RELATIONAL SATISFACTION, TRUST AND LOYALTY OF THE BUYER IN THE CONTEXT OF INDUSTRIAL SMEs
by Martín Castejón, Pedro Juan & Román Nicolás, Sergio & Fernández-Sabiote, Estela

2011 Análisis De Los Hoteles De Alta Categoría De Croacia Desde El Enfoque Hotel-Huésped / Analysis Of High-Quality Hotels Of Croatia From The Hotel-Guest Approach
by Šeric, Maja & Gil Saura, Irene

2011 La Innovación Centrada En El Cliente Utilizando El Modelo De Inferencias En Una Estrategia Crm / Customer Centered Strategic Innovation Using The Inference Model In A Crm Strategy
by Gil-Lafuente, Anna Mª & Luis-Bassa, Carolina

2011 La Gestión Del Supermercado Virtual: Tipificación Del Comportamiento Del Cliente Online / Virtual Supermarket'S Management: Analysis Of The Online Customer Behaviour
by Cristóbal Fransi, Eduard & Marimon Viadiu, Frederic

2011 El Papel Moderador De La Cultura En La Generacion De Satisfacción Y Lealtad / The Moderating Role Of Culture In Generating Satisfaction And Loyalty
by Medina Molina, Cayetano & Rufín Moreno, Ramón & Rey Moreno, Manuel

2011 General Characteristics, Role and Importance of International Marketing Information System
by Vedran Stanetic

2011 La Gerencia De Portafolio De Tarjetas De Credito En Colombia
by Santiago Garcia Carvajal & Fernando Aleman Ramirez

2011 The Impact Of Business Name Changes In Branding And Customers' Perception: The Cases Of Almacenes Vivero Y Almacenes Ley Name Change To Almacenes Exito-Cartagena,Percepcion Del Cambio De Marca Cuando El Producto Es El Establecimiento Comercial: Caso Sustitucion De Almacenes Vivero Y Almacenes Ley Por Almacenes Ã‰Xito- Cartagena De Indias Colombia
by Emperatriz Londono Aldana & MaiÃa Eugenia Navas Rios

2011 Grey Marketing A Cause For Analysis Of Price And Distribution Chain Deficiencies
by Igor Pustylnick

2011 Residentsâ€™ Attitudes Toward Perceived Tourism Benefits
by Prabha Ramseook-Munhurrun & Perunjodi Naidoo

2011 Factors That Impact Customer Satisfaction: Evidence From The Thailand Mobile Cellular Network Industry
by Orose Leelakulthanit & Boonchai Hongcharu

2011 Investigating The Determinants And Outcomes Of Market Orientation: Evidence From Bangladesh Banks
by Mostaque Ahmed Zebal & Ali Quazi

2011 An Assessment Of Visitor Satisfaction With Nature-Based Tourism Attractions
by Perunjodi Naidoo & Prabha Ramseook-Munhurrun & Premita Seegoolam

2011 Development Of Marketing Orientation In Small And Medium-Sized Enterprises Evidence From Eastern Europe
by Andrzej Kobylanski & Radoslaw Szulc

2011 Differences In Tourism Image Among Cruise Passengers Across The Taiwan Straits
by Chiang-Chuan Lu & Ruey-Feng Chen

2011 Evidence On Internet Communication Management Strategies For Luxury Brands
by Angy Geerts & Nathalie Veg-Sala

2011 Consumer Personality-Product Image Congruence: Evidence From Taiwan
by Yu-Chi Wu & Chin-Shih Tsai & Chia-Yun Lo

2011 Determinants Of Internet Corporate Social Responsibility Communication
by Laetitia Pozniak & Perrine Ferauge & Laurent Arnone & Angy Geerts

2011 Evidence On The Content Of Physician Websites
by Maria H. Sanchez & Peter M. Sanchez

2011 The Influence Of Brand Personality Evidence From India
by Sangeeta Trott

2011 Total Quality Management Adoption In A Public Hospital: Evidence From Mauritius
by Prabha Ramseook-Munhurrun & Vedmani Munhurrun & Arkrasunsingh Panchoo

2011 Marketing The Hotel Sector In Economic Crisis Evidence From Mauritius
by Perunjodi Naidoo & Prabha Ramseook-Munhurrun & Ashwin K. Seetaram

2011 Do Female Consumers Have Higher Ethical Perceptions Of Marketing?
by Robert D. Green & Ghensy Antoine

2011 Foreign Trade In The Context Of Globalization
by STIOCA, Ivona & DUMITRU, Nicoleta Rossela

2011 Brand Building An Essential Marketing Action
by SOCA, Diana

2011 Coordinates Of Banking Services Quality Management
by EDU, Tudor & NEGRICEA, Costel & DUMITRU, Nicoleta Rossela

2011 Effective Marketing Policy Guidelines For Romanian Internet Service Providers
by EDU, Tudor & NEGRICEA, Costel & DUMITRU, Nicoleta Rossela

2011 Conceptual Aspects Regarding The Specifics Of Marketing Strategies In The Audiovisual Field
by BUDACIA, Andreea

2011 Holistic Marketing Management And Social Media
by PERTTULA, William

2011 Corporate Social Initiatives, Another Face For Companies
by VALCEANU, Gabriela

2011 Relationship Marketing Communication Case Study: Strengthening Of The Relations With The Shareholders Through Mafrketing Communication
by NEAGOE, Cristina

2011 Customer Relationship Management - A Major Element Of The Companys Business Strategy
by DUMITRU, Nicoleta Rossela & STIOCA, Ivona & NEGRICEA, Costel

2011 Online Instruments In Quantitative Marketing Research
by STOICA, Ivona

2011 The Role Of The External Factors In Anticipating And Explaining The Behavior Of The E-Learning Platforms Users
by EFTIMIE, Raluca Cristina

2011 Advertising To The Older Consumer Becomes More Important
by Stanton, John L.

2011 The Importance Of Brand Equity In The Era Of Plurivalent Relations
by NEAGOE, Cristina

2011 Quality Management In Higher Education Institutions
by AVRAM, Emanuela Maria & AVRAM, Remus Marian

2011 He Strategic Marketing Plan- An Essential Tool For All Small And Medium Enterprises (Sme)
by NEGRICEA, Costel & DUMITRU, Nicoleta & EDU, Tudor

2011 Mutations In The Preferences Of Romanian Population For Foreign Brand Products
by PAPUC, Mihai

2011 Motivation And Performance At S.C. Tasmania – Optimal Performance
by Marian POPESCU* & Emilia POPESCU

2011 Politiche di valorizzazione nella filiera vitivinicola
by Vasco Boatto & Luigi Galletto & Luca Rossetto

2011 La mappa di percezione del pesce azzurro. Un’analisi esplorativa degli attributi di prodotto
by Anna Gaviglio & Alberto Pirani & Pedol Martina Licitra & Eugenio Demartini

2011 Marketing Management and Marketing Contrilling of SMEs
by Karel Havlícek

2011 "Carolina Herrera" Internationalization Strategy: Democratic Luxury or Maximum Exclusiveness?
by Domingo Calvo Dopico & Cristina Calvo Porral

2011 Creación y desarrollo de marca ciudad. Análisis de los registros de marca de las principales ciudades españolas
by Sáez Vegas, Lucía & Mediano Serrano, Lucía & Elizagarate Gutiérrez, Victoria

2011 Aplicación de la Lógica Dominante del servicio (LDS) en el sector turístico: el marketing interno como antecedente de la cultura de co-creación de innovaciones con clientes y empleados
by García Rodríguez, Nuria & Álvarez Álvarez, Begoña & Santos Vijande, M.ª Leticia

2011 Determinantes de la intención del consumidor de ir a un destino turístico. Aplicación al caso de "Mundo Maya-México"
by San Martín Gutiérrez, Sonia & Matos Cámara, Rafael Fabricio

2011 Onem-Performans Analizi: Destinasyon Yonetimine Dair Bir Ornek
by Tahir ALBAYRAK & Meltem CABER

2011 Kruvaziyer Turizminde Turistlerin Tavsiye Niyetlerinde Destinasyon Imajinin Etkisi
by Eda Atilgan INAN & Serkan AKINCI & Aslihan KIYMALIOGLU & M. Savas AKYUREK

2011 Marka Kisiligi Algisi ile Etnosentrik Egilimler Arasindaki Iliski: LEVIS ve MAVI JEANS Uzerine Bir Uygulama
by Duygu Gungor OZCELIK & Omer TORLAK

2011 Tuketicilerin Seyahat Acentalarina Iliskin Etik Algilari ve Niyetlerini Belirlemeye Yonelik Bir Arastirma
by Volkan OZBEK & Mehmet Emin AKKILIC & Mehmet Oguzhan ILBAN

2011 Risk Algisinin Marka Sadakatine Etkisi: Cep Telefonlari Kategorisinde Bir Uygulama
by Mehmet Ozer DEMIR

2011 Tuketicilerin Sosyo-Demografik Ozelliklerinin Hedonik Tuketim ve Gonullu Sade Yasam Tarzlari Acisindan Degerlendirilmesi
by Engin Ozgul

2011 Markalarin Cevre Dostu Uygulamalarinin Tuketicinin Marka Tercihi Uzerindeki Etkisi
by Ilke Kardes

2011 Bosnian Immigrants’ Acculturation To Consumer Culture Experienced in Izmir
by Ayla Ozhan Dedeoglu & Elif Ustundagli

2011 “Lucky” numbers, unlucky consumers
by Yang, Zili

2011 Regret, disappointment and the endowment effect
by Martinez, Luis F. & Zeelenberg, Marcel & Rijsman, John B.

2011 The abstractness of luxury
by Hansen, Jochim & Wänke, Michaela

2011 Taiwanese Consumers’ Internet Decision-Making Styles: The Role of Perceptions of the Internet
by Hung-Ming Lin

2011 Investigating the Moderating Role of Corporate Image in the Relationship between Perceived Justice and Recovery Satisfaction: Evidence from Indian Aviation Industry
by Vikas Gautam

2011 An Empirical Investigation into the Construct of Higher Education Service Quality
by Jaroslav Dado & Janka Taborecka Petrovicova & Dejan Riznic & Tamara Rajic

2011 Should I Take It or Should I Not? Exploration of Students’ Course Choice as a Product
by Goknil N. Kocak & N. Serdar Sever

2011 Zukunft der öffentlichen Personalwirtschaft: mehr Kooperation, besseres Marketing
by Volker Halsch

2011 Development of a Web Marketing Plan for an e-Book – Challenges and Opportunities
by Alexandru CAPATINA & Mourad TOUZANI

2011 Generadores de valor para clientes de productos industriales. Caso: laminado doblecapa de polipropileno biorientado (PPBO) metalizado, para empaque de alimentos
by Jaime Baby Moreno & Juan Gonzalo Londoño Jaramillo & Lux Stella Cabrera Viveros & Hernán Lozano

2011 Evaluación de impacto aplicada a un proyecto de mercadeo social
by Luisa J. Garcia

2011 Revisión conceptual de la lealtad en servicios hoteleros
by Martha Aurora Escamilla Santamaría & Edison Jair Duque Oliva

2011 Conceptos estratégicos para agencias de relaciones públicas en Colombia
by Claudia Gómez Ramírez

2011 Intercambio y mercado en el pensamiento de max weber
by John Trujillo Trujillo & Nelson Álvarez Marín

2011 Intercambio y mercado en el pensamiento crítico de Pierre Bourdieu
by John Trujillo Trujillo & Nelson Álvarez Marín

2011 Medición de la orientación al mercado de las empresas del sector artesanal en Boyacá y su incidencia en los resultados empresariales
by Sonia Yajqueline Mateus Riveros & Edison Jair Duque Oliva

2011 Marcas de experiencia: Marcando la diferencia
by Estela Fernández Sabiote & María Elena Delgado Ballester

2011 Propuesta metodológica para medir la calidad del servicio de consulta externa en medicina general
by Mauricio Losada Otálora & Augusto Rodríguez Orejuela & Miguel Hernández Espallardo

2011 Perspectivas Teóricas Usadas Para El Estudio De La Responsabilidad Social Empresarial: Una Clasificación En Base A Su Racionalidad
by ALEJANDRO ALVARADO HERRERA & ENRIQUE BIGNÉ ALCAÑIZ & RAFAEL CURRÁS PÉREZ

2011 The Comparative Analysis Regarding The Services Offered By The International Hotel Chains From Romania
by CRISTINA FLESERIU

2011 Strategic Marketing Management: Status and Development of the Contemporary Bulgarian Companies
by Radka Ileva

2011 Caracteristicile responsabilitatii sociale corporative: De la etica si transparenta la performanta
by Ionela Adelina Barbu & Gabriela Chirea & Loredana Constantinescu

2011 Perceptia consumatorilor asupra publicitatii online
by Daniela Olaru

2011 Dezvoltarea coeficientilor importantei dimensiunilor reputatiei corporative pentru piata jocurilor de noroc din Romania
by Alina Popa

2011 Cercetarea motivelor de cumparare a telefoanelor mobile marca Apple in Romania
by Valentina Daniela Constantin

2011 Lansarea pe piata a noilor produse: Influenta marcii asupra deciziei de cumparare
by Anca Adochitei & Laura Caruntu & Elena Milici

2011 Castigarea unui avantaj competitiv prin pozitionarea in motoarele de cautare: O analiza a tehnicilor de optimizare in motoarele de cautare utilizate de comerciantii online
by Claudia Iconaru & Octav Ionut Macovei & Ivona Stoica

2011 Specificul mesajelor comunicationale transmise de catre companiile internationale prin intermediul blogosferei
by Gheorghe Orzan & Irina Iosub

2011 Mixului de marketing in sectorul bancar
by Iuliana Cetina

2011 Paradoxul alimentatiei fast – food: libertate si imperialism cultural
by Lelia Voinea

2011 Influenta pretului asupra preferintelor consumatorilor pe piata detergentilor din Romania
by Alina Florentina Stan

2011 Influenta retelei sociale Facebook asupra notorietatii marcilor in mediul online
by Danut Ciocarlan & Rafaela Moroe & Anisia Dragomir

2011 Online Social Networks and the Consumer Brain
by Adina Zara

2011 Internetul, suport al comunicarii integrate de marketing
by Adelina Eugenia Ivanov

2011 Principalii vectori ai adoptiei comertului electronic pentru minimizarea efectului crizei europene: O analiza a politicilor nationale
by Claudia Iconaru & Octav Ionut Macovei

2011 Planificarea activitatilor de marketing in cadrul organizatiilor nonprofit: Proiectarea unui program de marketing social in mediul online
by Corina Serban

2011 Scenariile multiple – Instrument de analiza si planificare strategica a portofoliului de produse
by Florin Tudor Ionescu

2011 Un model conceptual al utilizarii blogurilor in comunicarea integrata de marketing
by Gheorghe Orzan & Calin Veghes & Mihai Orzan

2011 Dimensiunile planificarii in cazul unei intreprinderi
by Florin Tudor Ionescu

2011 Cuvinte cheie in promovarea vanzarilor: Economisiti, Gratis, Castigati, Dati
by Gyorgy Izolda

2011 Principii teoretice in dezvoltarea si implementarea chestionarelor ca instrumente de sondare a pietei
by Mihaela Constantinescu

2011 Strategii pentru cresterea calitatii serviciilor de transport aerian in contextul crizei globale
by Bogdan Georgescu & Mihai Orzan & Daniel Moise

2011 Analiza factorilor de influenta a activitatii organizatiilor prestatoare de servicii publice, din perspectiva cresterii competitivitatii
by Andreea Mihaela Barbu

2011 Comportamentul de cumparare organizational
by Stefan Claudiu Caescu

2011 Implementarea tehnicilor de promovare a vanzarilor – orientare strategic competitiva a intreprinderilor bucurestene
by Anca Francisca Cruceru

2011 Perspective in conceptualizarea si implementarea managementului relatiilor cu clientii
by Alina Filip

2011 Orientarea catre client a institutiilor administratiei publice: o evaluare in cazul Ministerului Administratiei si Internelor
by Marius Palade

2011 Efectul placebo al marcilor
by Olivia Rusu

2011 Finantarea intreprinderilor mici si mijlocii din Romania - obiective si implicatii asupra procesului decizional in management-marketing
by Cristian Filip

2011 Dilemele Internet Banking: Studiu asupra non-utilizatorilor absoluti si relativi
by Madalina Fuica

2011 Etica in publicitate: o cercetare asupra perceptiei consumatorilor
by Diana Tuica

2011 Planificarea si nivelurile ierarhice de adoptare a deciziilor strategice in cadrul unei intreprinderi
by Florin Tudor Ionescu

2011 Caracteristicile pietei serviciilor publice si influenta acestora asupra eficientei sectorului public
by Andreea Mihaela Barbu

2011 Tehnici de analiza a mediului concurential
by Stefan Caescu

2011 Perceptia studentilor despre calitatea serviciilor de invatamant superior
by Alina Olteanu

2011 Principii si scoli de gandire in marketingul relational
by Alina Filip

2011 Evolutia conceptului de calitate a vietii si implicatiile acesteia asupra strategiei de marketing a companiilor
by Mihaela Constantinescu

2011 Strategic Orientations Enriching The Effect Of Market Orientation On Company Performance: Literature-Based Holistic Model Proposal
by Resul Usta

2011 2008 Global Economic Crisis And The Construction Sector: A Field Research From Marketing Perspective
by Erkan Ozdemir & Serkan Kilic

2011 Conference Preference Criteria Of Faculty Members
by Nazmi Kozak & Deniz Karagoz Yuncu

2011 The Marketing Of The Local Communities As A Tool For Supporting Their Sustainable Development
by Calin Veghes & Diana Dugulan & Ioana Cecilia Popescu

2011 Analysis And Understanding Of Key Marketing Concepts Marketing Activities Organized Within The Footwear Industry Companies
by Carmen Adina Pastiu

2011 Research Regarding The Satisfaction Of Bank Services Consumers At Cec Bank S.A
by Andreea Muntean & Filimon Stremtan

2011 A P.E.S.T. Analyse Of The Marketing Environment Of The Romanian Sme Sector During The Last Financial Crisis Years
by Mariana Lucretia Constantinescu & Andreea Cojoaca (Panagoret)

2011 Development And Diversification Of Services - An Approach At Tourism Services Level In Romania
by Andreea Daniela Moraru

2011 Consumer behaviour and lifestyle patterns of Hungarian students with regard to environmental awareness
by Zsuzsanna Marjainé Szerényi & Zsóka Ágnes & Széchy Anna

2011 Bank selection factors in the banking industry: An empirical investigation from potential customers in Northern Cyprus
by S. T. Katircioglu & S. Fethi & D. Unlucan & I. Dalci

2011 Factors Affecting Consumer Attention in Billboards Advertising
by Javed Hussain & Rizwan Khan Nizamani

2011 A Study on the Association between Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan
by Muhammad Imtiaz Subhani & Amber Osman

2011 Murfatlar Brand Personality
by Alex Gavrilescu

2011 Assessment Of Service Quality In Apparel Retailing-A Study Of Three Select Cities
by N.Udaya Bhaskar & B.Raja Shekhar

2011 Aspects Regarding The Marketing Environment Of Retailers
by Dan Cristian Dabija

2011 Impact Of Service Quality On Customer Satisfaction: Evidences From The Restaurant Industry In Pakistan
by Ubedullah Amjad Ali SHAIKH & Naveed Ur Rehman KHAN

2011 Brand Loyalty Of Female Consumers - Study Carried In Sfântu Gheorghe And The Surrounding Areas
by Erika KULCSÁR & Szende BARTIS

2011 Museums, Marketing, Tourism And Urban Development. The British Museum – A Successful Model For Romanian Museums
by Razvan-Andrei CORBOS & Ruxandra Irina POPESCU

2011 Study Of Wines Positioning On The Romanian Market
by Alex GAVRILESCU

2011 Using Branding To Attract, Recruit, And Retain Talented Staff
by Nicoleta Valentina FLOREA

2011 Non-Functional Shopping Motives Among Iranian Consumers
by Shahriar AZIZI & Amir SHARIFFAR

2011 Determining Consumers’ Propensity To Buy Romanian Products
by Liviu CRACIUN & Catalin Mihail BARBU

2011 E-Banking: A Case Study Of Askari Commercial Bank Pakistan
by Muhammad Shakil AHMAD & Shahid RASHID & Muhammad Tahir MASOOD & Ehtesham UL MUJEEB

2011 Strategic Influence Of Promotional Mix On Organisation Sale Turnover In The Face Of Strong Competitors
by Adebisi SUNDAY & Babatunde BAYODE

2011 Does Brand Extension Impact Parent Brand: A Case Of Johnson, Uk
by Muhammad Shakil AHMAD & Ehtesham ul MUJEEB & Amir RAJPUT

2011 Consumer Panacea Over Internet Usage In Pakistan
by Bilal AFSAR & Jawaria Andleeb QURESHI & Asim REHMAN & Rehmat Ullah BANGASH

2011 Perceived Risk, Price And Online Travel Agencies: Does Price Always Matter?
by Patricea Elena BERTEA & Ovidiu I. MOISESCU

2011 Cultural Adaptation Of Products
by Catalin Mihail BARBU

2011 Purchasing Decision On Crisis Conditions
by Ion Stancu Ph. D

2011 The Role Of The Orientation Towards Innovation Within Organisation
by Adriana Pau Ph. D Student

2011 The Strategy Of The Orange Mobile Telecommunications Provider Towards Its Employees
by Prof. Gheorghe Meghisan Ph. D & Georgeta-Madalina Meghisan Ph. D

2011 Confusing Borders Between Marketing And Reality
by Lect. Flaviu Meghisan Ph. D & Georgeta-Madalina Meghisan Ph. D

2011 A Managerial Perspective On International Marketing Research
by Constantin Sasu

2011 The Importance Of Negotiation And Sales Techniques On Insurance Market
by Nicoleta Dospinescu

2011 Contact – The Client - Organization Synapsis
by Adriana Manolică & Teodora Cristina Roman & Ioana Grasu

2011 The Impact Of Recession On Social Marketing Activities : An Analysis Of Non-Profit Organizations Performance In The Context Of A Fluctuating European Economy
by Corina SERBAN

2011 The Degree Of Financial Education At The Romanian People
by Laura Daniela TANASE (ROSCA)

2011 Loyalty Programs. Role, Structure and Potential Benefits
by Alina Filip

2011 The Specifics of the Sport Product and Their Implications within the Marketing Activity
by Mihaela Constantinescu

2011 Boston Consulting Group II – A Business Portfolio Analysis Matrix
by Florin Tudor Ionescu

2011 Public Sector Marketing: Importance and Characteristics
by Andreea Barbu

2011 Analyzing the Main Changes in New Consumer Buying Behavior during Economic Crisis
by Lelia Voinea & Alina Filip

2011 Estimating the Importance of Social Media in Consumers’ Education and Information Using New Techniques
by Cristian Bogdan Onete & Razvan Dina & Remus Negoi

2011 The Development of Touristic Services through Individual and Organizational Learning. Study Case: Romania and Spain
by Dan Popescu & Iulia Chivu & Alina Ciocarlan-Chitucea & Daniela-Oana Popescu

2011 Exploratory Research on the Organizational Learning in Small Enterprises and Implications for the Economic Higher Education
by Carmen Bălan & Daniela Ioniţă

2011 Employers’ Perception Of Competences Acquired Through Academic Marketing Training In Knowledge Based Economy
by Ioan Plăiaş & Ciprian-Marcel Pop & Raluca Băbuţ & Dan Cristian Dabija

2011 Developing a Conceptual Model Based on the Correlations Between Marketing Higher Education and Knowledge Based Economy
by Răzvan Zaharia & Emanuela Maria Avram & Raluca Cristina Eftimie

2011 Professor C. Florescu – Founder of the Marketing School from Bucharest
by Nicolae Al. Pop

2011 Corporate Social Responsibility in the Context of Financial Crisis: A Comparison between Romania and Lithuania
by Rodica Milena Zaharia & Dainora Grundey

2011 Partnership in Social Marketing Programs. Socially Responsible Companies and Non-Profit Organizations’ Engagement in Solving Society’s Problems
by Corina Şerban

2011 Can Warranties Substitute for Reputations?
by James W. Roberts

2011-2012 Specific elements of communication on agri-food products resulting from EU legislation
by Laura Timiras

2011-2012 Implications of the main mathematical methods on marketing decision making process
by Ioana Olariu

2011-2012 Integration of mathematical models in marketing theory and practice
by Ioana Olariu

2011-2012 Preliminary aspects of a qualitative research projection
by Simona Haidau

2010 Producteurs, nÃ©gociants, cavistes et grandes chaÃ®nes. Quelles stratÃ©gies prix pour rÃ©pondre Ã la crise?
by JoÃ«lle Brouard

2010 The Definition of a Price
by Damien Wilson & Anthony Spawton

2010 Methoden der Karteninhaber-Echtheitserkennung bei Finanztransaktionen
by Ewald Judt & Monika Koller

2010 Eine integrative Analyse der Treiber der Kundenbindung bei Banken – Systematisierung und empirische Befunde
by Manfred Bruhn & Dominik Georgi

2010 Kommunikationsqualität in Kundeninteraktionen – Bestandsaufnahme, Operationalisierung und empirische Befunde im Private Banking
by Manfred Bruhn & Karsten Hadwich & Astrid Frommeyer

2010 Brand elevation in supply chains
by Öznur YURT & Melike D. KAPLAN & Işık Özge YUMURTACI & Tunçdan BALTACIOĞLU

2010 Targeted advertising in magazine markets
by Chandra, Ambarish & Kaiser, Ulrich

2010 Merger profitability in industries with brand portfolios and loyal customers
by Konrad, Kai A.

2010 Der Einfluss der Wirtschaftskrise auf das Kaufverhalten - eine empirische Analyse im B2C-Bereich
by Roos, Melanie & Gassert, Anna

2010 How global are global brands? An empirical brand equity analysis
by Cleff, Thomas & Fischer, Lena & Sepúlveda, César & Walter, Nadine

2010 Cloud Computing: New Business Opportunities for Telecommunications Companies?
by Koehler, Philip & Kraemer, Jan & Anandasivam, Arun

2010 Risikomanagement unter Marketinggesichtspunkten
by Bielefeldt, Jonas

2010 Zufall und Notwendigkeit: Untersuchungen zur mathematischen Modellierung des Produktlebenszyklus
by Herold, Jörg & Völker, Lutz

2010 Marketinška dimenzija društveno odgovornog poslovanja
by Dragana-Meggy Hubak

2010 Istraživanje o konzumaciji meda za potrebe prodaje u pčelarstvu
by Josipa Špoljarić

2010 Application of epsilon method to modeling expectations in construction
by Natalia Nehrebecka & Sylwia Grudkowska

2010 Preliminary Studies on a Variant of TSP for Servicing Printers and Copiers
by Daniela Favaretto & Paola Pellegrini

2010 Network revenue management with product-specific no-shows
by Sumit Kunnumkal & Kalyan Talluri & Huseyin Topaloglu

2010 A randomized concave programming method for choice network revenue management
by Kalyan Talluri

2010 Implementing TURF analysis through binary linear programming
by Daniel Serra

2010 Apports de la méthode "Best Worst" à l'analyse interculturelle des critères de choix des consommateurs : cas de l'huile d'olive
by Dekhili, S. & Cohen, E. & Sirieix, L.

2010 Defining the nonprofit sectors in Japan and England & Wales: A comparative assessment of common versus civil law
by Rosario Laratta & Chris Mason

2010 Communication Network Formation with Link Specificity and Value Transferability
by Harmsen - van Hout, Marjolein J.W. & Herings, P. Jean-Jacques & Dellaert, Benedict G.C.

2010 The Structure of Online Consumer Communication Networks
by Harmsen - van Hout, Marjolein J.W. & Herings, P. Jean-Jacques & Dellaert, Benedict G.C.

2010 Мировой Экономический Кризис И Маркетинговая Деятельность В России
by Kaluzhsky, Mikhail

2010 Motivations for Using Social Networking Sites: The Case of Romania
by Andrei, Andreia Gabriela & Iosub, Daniela & Iacob, Amalasunta

2010 Perceived Purchase Risk in the Technological Goods Purchase Context: An Instrument Development and Validation
by Salehudin, Imam

2010 The benefit of cold storages: Evidence from Bihar
by Minten, Bart & Reardon, Thomas & Singh, K.M. & Sutradhar, Rajib

2010 The makhana value chain and the fast emergence of branding in food retail: Evidence from Bihar (India)
by Minten, Bart & Singh, K.M. & Sutradhar, Rajib

2010 Marketing impact of halal labeling toward Indonesian muslim consumer’s behavioral intention
by Salehudin, Imam & Luthfi, Bagus Adi

2010 The structuring of components of the net domestic product according to the innovation criterion
by Kozmenko, Serhiy & Vasil’yeva, Tetyana & Leonov, Serhiy

2010 Determinant factors in reputation of wines:analysis of wine production in Central Italy
by Bailet, Isabelle & Diotallevi, Francesco & Marchini, Andrea

2010 What Drives the Choice of Third Party Logistics Provider?
by Anderson, Edward & Coltman, Tim & Devinney, Timothy M. & Keating, Byron W.

2010 Business relationships in China: Lessons about deep trust
by Kriz, Anton & Keating, Byron W.

2010 The marketing spirit from the perspective of moral values
by Dumea, Andrei Cosmin & Mariciuc, Dragos Florentin

2010 Marketing 2.0: A new marketing strategy
by Consoli, Domenico & Musso, Fabio

2010 Correlating car sales and credit availability on the Romanian market
by Cruceru, Gheorghe & Micuda, Dan

2010 Accounting for latent classes in movie box office modeling
by Antipov, Evgeny & Pokryshevskaya, Elena

2010 Coyuntura económica y variación en la valoración financiera de una marca
by Pérez Mantecón, María & Barajas, Angel

2010 'Mavenism' and 'innovativeness' among small ruminant keepers in Kenys'a Isiolo and Marsabit Districts
by Mailu, S.K

2010 Mediating effects of broadband consumers’ behavior in India
by G, Thiagarajan & Nakkeeran, Senthilkumar & Arockiasamy, Arulraj

2010 Bundling revisited: substitute products and inter-firm discounts
by Armstrong, Mark

2010 Tools to keep brands on the market
by Doval, E & Doval, O

2010 Experiential marketing, customer satisfaction, behavioral intention: timezone game center surabaya
by Rahardja, Christina & Anandya, Dudi

2010 Romanian public marketing in terms of necessity, collaboration and mix
by Grigorescu, Adriana

2010 Proceedings“Regulation and Best Practices in Public and Nonprofit Marketing”
by Matei, Lucica & Dinu, Teodora

2010 Study on Agrarian Contracts in Bulgaria
by Bachev, Hrabrin

2010 Integrated Approach of the Citizen’s Role in Relation to the Public Services
by Matei, Lucica & Matei, Ani

2010 Marketing Concept as a Tool for Development of Tourism in Kosovo
by Ukaj, Fatos

2010 The Role of Search Engine Optimization in Search Rankings
by Berman, Ron & Katona, Zsolt

2010 Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol
by Scott K. Shriver

2010 Is Oprah Contagious? Identifying Demand Spillovers in Product Networks
by Eyal Carmi & Gal OEstreicher-Singer & Arun Sundararajan

2010 Estimating Network Effects in a Dynamic Environment
by Gautam Gowrisankaran & Minsoo Park & Marc Rysman

2010 Persuasion and empathy in salesperson-customer interactions
by Julio J. Rotemberg

2010 Do Yellow Price Tags Matter To Consumers? The Relationship Between The Presentation Of The Price And The Reference Price
by Tanel Mehine

2010 99 cent: Price Points in E-Commerce
by Franz Hackl & Michael E. Kummer & Rudolf Winter-Ebmer

2010 Contribution of individual to collective brands
by Francisco Mas Ruiz & Juan Luis Nicolau Gonzálbez

2010 The Impact of Corporate Rebranding on the Firm's Market Value
by Maria Rosa Borges & Ana Sofia Branca

2010 Context Effects as Customer Reaction on Delisting of Brands
by Nicole Wiebach & Lutz Hildebrandt

2010 地震保険加入行動におけるコンテクスト効果について
by 佐藤, 主光 & 齊藤, 誠

2010 Does Shelf-Labeling of Organic Foods Increase Sales? Results from a Natural Experiment
by Daunfeldt, Sven-Olov & Rudholm, Niklas

2010 To Aggregate or Not to Aggregate: Should decisions and models have the same frequency?
by Kiygi Calli, M. & Weverbergh, M. & Franses, Ph.H.B.F.

2010 Consumer Acceptance of Recommendations by Interactive Decision Aids: The Joint Role of Temporal Distance and Concrete vs. Abstract Communications
by Koehler, C.F. & Breugelmans, E. & Dellaert, B.G.C.

2010 Travel Choice Inertia: The Joint Role of Risk Aversion and Learning
by Chorus, C.G. & Dellaert, B.G.C.

2010 Drivers of Sales Performance: A Contemporary Meta-Analysis
by Verbeke, W.J.M.I. & Dietz, H.M.S. & Verwaal, E.

2010 Modeling Seasonality in New Product Diffusion
by Peers, Y. & Fok, D. & Franses, Ph.H.B.F.

2010 Finding the Influentials that Drive the Diffusion of New Technologies
by Hernández-Mireles, C.

2010 The Launch Timing of New and Dominant Multigeneration Technologies
by Hernández-Mireles, C. & Franses, Ph.H.B.F.

2010 Random Coefficient Logit Model for Large Datasets
by Hernández-Mireles, C. & Fok, D.

2010 Do Charities Get More when They Ask More Often? Evidence from a Unique Field Experiment
by Donkers, A.C.D. & van Diepen, M. & Franses, Ph.H.B.F.

2010 Perceptual maps: the good, the bad and the ugly
by Gower, J.C. & Groenen, P.J.F. & van de Velden, M. & Vines, K.

2010 Deviation Among Technology Reviews: An Informative Enrichment of Technology Evolution Theory for Marketing
by Sood, A. & Stremersch, S.

2010 Coexistence and Conflicts between Shopping Malls and Street Markets in Growing Cities: Analysis of Shoppers’ Behavior
by Rajagopal

2010 Orchestration of the Marketing Strategy under Competitive Dynamics
by Rajagopal

2010 Consumer Culture and Purchase Intentions towards Fashion Apparel
by Rajagopal

2010 Does marketing and sales integration always pay off? evidence from a social capital perspective
by Rouziès, Dominique & Hulland, John & Barclay, Donald W

2010 Buyer Market Power and Vertically Differentiated Retailers
by Shinn-Shyr Wang & Christian Rojas & Nathalie Lavoie

2010 Development Uncorked: Reputation Acquisition in the New Market for Chilean Wines in the UK
by Macchiavello, Rocco

2010 El fútbol como mercancía simbólica
by Augusto Velásquez Forero

2010 La orientación al mercado y el enfoque relacional: efectos en la innovación y el éxito del textil español
by Inés Küster & Natalia Vila

2010 A New Model for Designing a Product Line Using TURF Analysis
by Daniel Serra

2010 Variable Selection for Market Basket Analysis
by Dippold, Katrin & Hruschka, Harald

2010 GAINING MOMENTUM:Managing the Diffusion of Innovations
by

2010 THE NATIONAL BASKETBALL ASSOCIATION:Business, Organization and Strategy
by Frank P Jozsa

2010 L’influence de l’ordre des mots sur l’impact des messages publicitaires : une exploration des effets de la loi du second lourd
by Mérigot, Philippe

2010 Functional Food Marketing - The Hungarian Market Case
by Nagy, Szabolcs

2010 Design Challenges for Innovation Management on Agro-Food Sector
by Gianita BLEOJU

2010 Internationalization of Large Retailers and Cross-Cultural Determinants – The Singular Trajectory of Carrefour in Romania
by Francois CASSIERE & Gilles PACHE

2010 Cross-Functional Processes in Customer Relationship Management
by Cristian DUTU

2010 Thoughts on the Chameleon Consumer and the Chaotic Marketing
by Costinel DOBRE

2010 Purchasing Modalities and Consumption of Wines in Romania: A Segmentation Proposal
by Francois FULCONIS & Jean-Laurent VIVIANI

2010 The Renaissance of Word-of-Mouth Marketing: A 'New' Standard in Twenty-First Century Marketing Management?!
by Norbert H. Meiners & Ulf Schwarting & Bernd Seeberger

2010 Cities Competition, Place Marketing And Economic Development In South Europe: The Barcelona Case As Fdi Destination
by Theodore METAXAS

2010 International Tourism Market Segmentation Based on Consumer Behavior
by Luigi DUMITRESCU & Simona VINEREAN

2010 Conceptions on Services within Traditional Society and Knowledge-Based Society
by Andreea ZAMFIR & Ion PLUMB

2010 Brand Management Nowadays
by Silvia Delia OLARU & Elena GURGU

2010 Sales Organization And Functionality In Companies On The Industrial Market In Bosnia And Herzegovina
by Kenan SPAHO

2010 Rural buyers' perception about mosquito repellants
by D. MEHTA & Anand GARG & Naveen K. MEHTA

2010 Framing Influence on Fairness Perceptions of Differential Prices
by Catoiu, Iacob & Vranceanu, Diana Maria & Tatu, Cristian

2010 Advertising Industry - Trends, Opportunities And Challenges With Special Emphasis Of Chinese Tourism
by Dzidrov, Misko

2010 Marketing And Management Implementation On Megatrends In Modern Tourism
by Bakic, Ognjen & Hrabrovski-Tomic, Eva & Muhi, Bela & Kovacevic, Jelena

2010 Research On Behaviors Of Government'S Tourism Marketing
by Quian, Shan

2010 Relationship Marketing In The Tourist Services Sector
by Cosic, Maja & Djuric, Milenko D.

2010 Improving The Distribution Of Bulgarian Seaside Holiday Hotels
by Marinov, Stoyan & Kazandzhieva, Velina

2010 The Role Of Strategic Planning In Relationship Marketing
by BONDREA , Aurelian A. & GÂRDAN , Daniel Adrian & GEANGU , Iuliana Petronela

2010 Metaphorical Conceptualizations Of Marketing
by BURCEA, Raluca Gabriela

2010 How The Marketing Research Affects The Improvement In The Dental Doctor-Patient Relation
by GEANGU, Petronela Iuliana & GÂRDAN, Daniel Adrian & CETINĂ, Iuliana & GURGU, Elena

2010 Specifics Of The Marketing Audit In The Financial-Banking Sector
by CECCO , Corrado De & CETINĂ, Iuliana & RĂDULESCU, Violeta & DRĂGHICI, Mircea

2010 Brand Management In Media Crisis
by IONESCU, Adrian

2010 Dancing With The Pharmaceutical Industry – Medical Practice Between Ethics And Business
by CRĂCIUNAŞ, Sorin & CRĂCIUNAŞ, Diana

2010 Mobile Marketing Future Trends
by CĂTOIU, Iacob & GÂRDAN, Daniel Adrian & GÂRDAN, Doru Lucian

2010 Development of Food Retailing and Factors Affecting the Competition in Food Retailing
by Kilic, Serkan & Senol, Gokhan

2010 Measurement of Consumer Based Brand Equity Using Structural Equation Modeling and A Research in Durable Consumer Goods Sector
by Taskin, Cagatan & Akat, Omer

2010 A Content Analysis of Factors Affecting New Product Development Process
by Atılgan-İnan, Eda & Büyükküpçü, Aslıhan & Akıncı, Serkan

2010 Customer Satisfaction for Cellular Phones in Pakistan: A Case Study of Mobilink
by Hafeez, Shakir & Hasnu, SAF

2010 Factors Determinants the Choice of Mobile Service Providers: Structural Equation Modeling Approach on Bangladeshi Consumers
by Haque , Ahasanul & Rahman, Sabbir & Rahman , Mahbubur

2010 Discourses of Motherhood and Consumption Practices of Turkish Mothers
by Özhan Dedeoğlu, Ayla

2010 The Relationship among Push Factors, Information Search and Satisfaction in Holiday Purchasing Process: A Survey on Domestic Tourists
by Sen Demir, Sirvan

2010 The Brand Identity: A Strategic Shift for Success
by Victor Danciu

2010 The Marketing Philosophy and Challenges for the New Millennium
by Dainora GRUNDEY

2010 Main differences in Body Image (BI) perception between American and Chinese consumers: selected research results
by Dagmar Skokanová

2010 Word-of-Mouth Marketing: An Integrated Model
by Miroslav Karlíček & Ivan Tomek & Miroslav Křížek

2010 Analysis of Selected Aspects of the Marketing Research Market in Practice (The Czech Republic)
by Libuše Laschoberová

2010 The Role And Implications Of Telemarketing In Media. Case Study: Transilvania Expres Daily Publication Of Brasov
by Cristina Gherman & Mihaela Marcu

2010 E-Commerce With Online Payment Through Bank Card
by Oana Şeitan & Cristina Gherman & Cătălin Nicolae Bulgărea

2010 Study On Organic Food Products In Romania
by Cecilia Irina Răbonţu & Amalia Venera Todoruţ

2010 Poiana Braşov Resort Positioning On The Romanian Mountain Tourism Market
by Codruţa-Adina Băltescu

2010 Statistical Landmarks And Practical Issues Regarding The Use Of Simple Random Sampling In Market Researches
by Codruţa Dura & Imola Drigă & Dorina Niţă

2010 The Globalization Of The Banking And Financial Crisis On International Level
by Mirela Catalina Turkes (Vint)

2010 Strategies Of Value Proposition On The Internet
by TYMOTEUSZ DOLIGALSKI

2010 Problems encountered by tourists
by Madhavi Chockalingam & A. Auroubindo Ganesh

2010 Private label development in the Republic of Serbia
by Jelena Koncar & Goran Vukmirovic & Zita Petrovic Katai

2010 Interconnected firms’ relationships as a source of a competitive advantage
by Iga Rudawska

2010 Marketing in the Economic Crisis
by Brunello Adrian & Petrusca Claudia-Ioana

2010 Corporate Social Responsibility Concept in Marketing Activity of a Large Company
by Wereda Wioletta

2010 Role of Loyalty Management in a Polish Company
by Wereda Wioletta

2010 The Marketing Environment in Tourism
by Muhcina Silvia

2010 The Importance of Entertainment in Promotional Strategies of Romanian Seaside Tourism Enterprises
by Moraru Andreea

2010 The Influences of Ethics and Responsibility in Marketing on the Lifestyle
by Micu Adrian & Cristache Nicoleta & Susanu Irinia

2010 Planning Marketing Activity during Periods of Crisis
by Iordache Maria Carmen & Ciochina Iuliana

2010 Marketing Strategy - The Axiology of the Strategy Valorification of Marketing
by Ionescu Gr. Ion

2010 “4P” Versus “STAP”Adapting Modalities in the Medical System
by Dumitru Graziella Corina & Bâtca Viorel & Irimescu Alina Mihaela

2010 C-Marketing through IT&C
by Caraivan Mitrut Corneliu & Mares Valerica & Mares Marius Daniel

2010 The Trademark and Its Dismemberments
by Constantin Anechitoae & Cornel Grigorut

2010 Analysis of the Segmentation Strategy – the Case of Elpreco Company
by Meghisan Gheorghe & Meghisan Georgeta-Madalina & Dan Caprioara

2010 Gaining Customers` Trust In Online Stores
by Anamaria Severin-Humelnicu

2010 Data Equivalence in International Marketing Research
by Rusu Sabina Mihaela

2010 The Role of Change in Higher Education an Empirical Research
by Popescu Maria-Lavinia

2010 Purchasing Decision Process in the Context of the Economic Crisis in Romania
by Magdalena Platis

2010 Market Strategies Regarding the Integration and Confrontation of Small and Medium Enterprises with the Exigency of the Competitive Market
by Pîndiche Elena & IonitaRoxana

2010 Conflicts in the Distribution Circuits
by Silvia MUHCINA & Adrian SERBAN COMANESCU

2010 Is the Behaviour of Tourism Services Consumers Different According to Gender? Quantitative Research in the Centre Development Region
by Erika KULCSÁR

2010 Marketing Research – Tool within the Leonardo da Vinci Program
by Mariana Juganaru & Andreea Moraru

2010 Trademark vs. Brand, emblem or logo
by Cornel Grigorut & Constantin Anechitoae

2010 Romanian Public Marketing in Terms of Necessity,Collaboration and Mix
by Adriana Grigorescu, & Alina Elena Blalia,

2010 Customer Relationship Management
by Conf. univ. dr. Enache Elena & Asist. univ. drd. Marin Carmen & Conf. univ. dr. Vechiu Camelia

2010 MARKETING IN CONTEMPORARY ENVIRONMENT - TRADITIONAL Vs. VALUE-ADDED MARKETING
by Duro Horvat & Natasa Trojak

2010 Relationship Between Environmental Concern And Green Purchasing Behavior
by Kasim Tatic & Merima Cinjarevic

2010 The Provincialism Of Global Brands An Empirical Analysis Of Brand Equity Differences In Mexico And Germany
by Thomas Cleff & Lena Fischer & Nadine Walter

2010 Brandsphere: Expected Value Vs Cognition Value
by Dinko Jukic & Bozica Dunkovic

2010 Prioritized Actions For Marketing Improvement: A Tool For Small Business Marketing Programmes
by Nikola Rovis

2010 Google Tools Implementation Into The Promotion Of Web Solutions
by Milan Puvaca & Dinko Roso

2010 Branding Impact On The Economic Development Of Cities And Counties - Example Branding City Of Ilok
by Mane Medic & Mario Banozic & Mladen Pancic

2010 How To Transform Small And Medium Enterprises (Smes) Into Learning Organizations
by POPESCU DAN & CHIVU IULIA & CIOCÂRLAN-CHITUCEA ALINA & POPESCU DANIELA OANA

2010 Guest Services Quality Assesment In Tourism, Using An Attributes Scale
by BAN OLIMPIA & POPA LUMINITA

2010 Concept And Evolution Of Bank Marketing
by Turkes (Vînt) Mirela Catalina

2010 Some Aspects Of The Role Of Visual Identity In The Successful Implementation Of The Promotional Strategy
by Tarcza Teodora Mihaela

2010 Accessible Tourism – The Ignored Opportunity
by Souca Maria Luiza

2010 Marketing Predictions In Anti-Drug Social Programs: Use Of Causal Methods In The Study And Prevention Of Drug Abuse
by Serban Corina

2010 Aspects Regarding The Dificult Process Of Building A Romanian Tourism Brand
by Sasu Dinu Vlad & Bagaian Nicula Iulia Andrea

2010 Improving Communication Between Doctors And Patients
by Radoviciu Ruxandra & Stremtan Filimon

2010 The Role Of Marketing In The Education'S Process
by Platis Magdalena & Baban Eleonora Gabriela

2010 Pricing Strategy Used As A Tool For Building Customer Satisfaction In The Retail Sector
by Paul Marinescu & Niculae Sabin Mihai & Toma Sorin

2010 The Impact Of The Economic Crisis Upon Romanian Consumer Behaviour
by Niculae Sabin Mihai & Balint (Platon) Paul & Toma Sorin

2010 Direct Sales In The Context Of Romania'S Ue Integration
by Gherman Cristina

2010 Focus-Group And Its Impact In The Questionnaire Of Marketing Research On The Romanian Car Market
by CRUCERU Gheorghe & SAVOIU Gheorghe & MANEA Constantin

2010 Les Valeurs De Marché Des Managers Roumains
by Constantinescu-Dobra Anca

2010 Distribution Of Banking Products And Services
by BULGAREA CATALIN NICOLAE

2010 The Management Of The Optimal Conditions Of Storage - Transport - Trading Of The Food Products
by Sperdea Natalita Maria & Mazilu Mirela Elena & Marinescu Roxana

2010 Attitudes Of The Consumers Regarding The Processing And Employment Of Their Personal Data
by Veghes Calin & Pantea Carmen & Balan Diana & Rusescu Marius

2010 The Factors That Influence The Romanian Banking Market During Post-Accession Period
by Turkes (Vînt) Mirela Catalina

2010 Marketing Communication In Online Social Programs: Ohanian Model Of Source Credibility
by Serban Corina

2010 Customer Satisfaction Regarding Bank’S Distribution Channels – The Atm Network
by Scridon Mircea Andrei & Radomir Lacramioara & Maniu Andreea Ioana & Zaharie Monica Maria

2010 Building Patient Loyalty Using Online Tools
by Popa Adela Laura & Vladoi Anca Daniela

2010 Relationship Marketing Research Tailored To Support Sales Management. Case Study: An International Express Logistics Company In Romania
by Pop Nicolae Alexandru & Mihoc Florin & Fotea Ioan Stefan

2010 Les Particularites Du Processus Decisionnel Dâ€™Achat Sur Le Marche Dâ€™Assurances
by PETRESCU MARIAN & IONCICA MARIA & PETRESCU EVA-CRISTINA & IONCICA DIANA

2010 Email Marketing Campaigns: The Easiest Path From Organizations To Consumers – An Exploratory Assessment
by Pantea Carmen & Pop Nicolae Al.

2010 Market Orientation: A Holistic Approch Of The Implementation Process
by Pandelica Amalia & Pandelica Ionut & Jianu Eugenia

2010 Insurance Consultants Attitude Towards Relationship Marketing Elements
by Grigoras Elena & Stofor Ovidiu

2010 Ten Mistakes at the Usage of the SWOT-Analysis in the Strategic Marketing Planning in the Healthcare Institutions
by Alexander Valkov

2010 Segmentation of Consumers According to Their Attachment to the Brand and Their Propensity to Switch to Competing Brands (Conceptual and Methodological Framework)
by Simeon Jelev

2010 Role of marketing in the establishment of collaborative parties to leasing transactions in the market for engineering products
by Chupryakova, Alena & Pototskaya, Anna

2010 Using the «price of indifference» to assess the competitiveness of hotels (on the example of San Felipe Hotel 4 *, Sol Puerto Playa 4 *, Sol Tenerife 4 *, Tenerife Playa 4 *, Tenerife Princess 4 * - Tenerife, Spain)
by Kosarinskaya, Irina

2010 Analysis of pricing hotels with price of indifference (example hotels La Plantacion 5 *, Mediterranean Palace 5 *, Regency Country Club 5 *, Roca Nivaria 5 *, Royal Garden Villas 5 * - Tenerife, Spain)
by Golubnik, Andrew

2010 Determination of competitive hotels by price indifference (for example, hotel Alborada, Bonanza, California, Maravilla, MaliaLa Paz - Tenerife, Spain)
by Suleymanova, Elena

2010 Marketing channels and control the distribution of products in the meat industry
by Sidorchuk, Roman

2010 Review of the Moscow market of salted salmon
by Sidorchuk, Roman

2010 Sprats in the Moscow market of canned fish
by Sidorchuk, Roman

2010 Virtual market meat
by Sidorchuk, Roman

2010 Corporate WEB-site, as the strategy of the company on the Internet
by Sidorchuk, Roman

2010 Review of Moscow wholesale market of delicious sausages imported in 2002
by Sidorchuk, Roman

2010 Review of the Moscow wholesale market for imported meat products for the second half of 2001
by Sidorchuk, Roman

2010 Moscow wholesale market meat delicacies and sausages in late 1999 and early 2000
by Sidorchuk, Roman

2010 Marketing and key success factors in wholesale trade
by Sidorchuk, Roman

2010 Moscow wholesale market portioned cuts meat delicacies
by Sidorchuk, Roman

2010 Moscow wholesale market meat delicacies (the market of portioned cuts)
by Sidorchuk, Roman

2010 Review the Moscow wholesale market meat delicacies and sausages
by Sidorchuk, Roman

2010 Moscow wholesale market of imported smoked sausages
by Sidorchuk, Roman

2010 Moscow wholesale market meat delicacies in 2003
by Sidorchuk, Roman

2010 Review the Moscow wholesale market meat delicacies imported
by Sidorchuk, Roman

2010 Review the Moscow wholesale market meat delicacies
by Sidorchuk, Roman

2010 Review the Moscow market of raw sausages produced in Russia
by Sidorchuk, Roman

2010 Review of Moscow wholesale market for imported meat products in 2002
by Sidorchuk, Roman

2010 Review the Moscow wholesale market fish sticks with simulation of different flavors
by Sidorchuk, Roman

2010 Virtual market meat
by Sidorchuk, Roman

2010 Corporate WEB-site, as a strategy of the company on the Internet
by Sidorchuk, Roman

2010 Features and market prospects for meat market
by Sidorchuk, Roman & Dmitry Frolov

2010 At the Moscow market of frozen vegetables and fruits need new strategies
by Sidorchuk, Roman

2010 Moscow wholesale market meat delicacies and sausages in late 1999 and early 2000
by Sidorchuk, Roman

2010 Pharmaceutical Market(ing): Theory and Reality
by Stevan Vasiljev & Darko Pantelic

2010 Development, Validity and Reliability of Perceived Service Quality in Retail Banking and its Relationship With Perceived Value and Customer Satisfaction
by Aleksandra Pisnik Korda & Boris Snoj

2010 Merger Profitability in Industries with Brand Portfolios and Loyal Customers
by Kai A.Konrad

2010 Product or Brand? How Interrelationship between Customer Satisfaction and Customer Loyalty Work
by MARTISIUTE Sandra & VILUTYTE Gabriele & GRUNDEY Dainora

2010 Product Research Centers: Marketing Of Developed Products, Comercializacion De Productos De Centros De Investigacion
by Carmen Castrejon Mata

2010 Oferta Y Competitividad Turistica Del Poblado De Popotla Y Su Impacto En El Desarrollo Local
by Omaira Cecilia Martinez Moreno & Jose Gabriel Ruiz Andrade & Maria Guadalupe Velazquez Romero

2010 Las Expectativas De Los Turistas Cuando Contratan Los Servicios De Los Guias De Turistas: Un Enfoque Cualitativo
by Lucila Zarraga Cano & Enrique Corona Sandoval

2010 La Satisfaccion De Los Empleados De Las Operadoras Turisticas En La Ciudad De Cancun: Un Estudio Para Incrementar Su Competitividad
by Lucila Zarraga Cano & Victor Manuel Molina Morejon & Enrique Corona Sandoval

2010 Neuroeconomia y Turismo en Tiempos de Crisis
by Francisco J. Guemez Ricalde & Jose L. Zapta Sanchez & Rene Andreas Forster Hojer

2010 What Executives Can Learn from U2: An Exploratory Study
by Francis Petit

2010 Touristsâ€™ Perspective Of The Brand Image Of Mauritius
by Perunjodi Naidoo & Prabha Ramseook-Munhurrun & Ramesh Durbarry

2010 Is The Treasure Hunt Strategy Working For Costco?
by Ramon Corona & Nelson Altamirano

2010 Retail Store Image: A Study Of The Cyprus Clothing Industry
by Raghava Rao Gundala

2010 Adoption Of Internet Banking: Evidence From France
by Carlos R. Sanchez Sanchez & Jean-Baptiste Gallie

2010 Measuring Service Quality And Customer Satisfaction: An Empirical Study In The Senior-Care Organizations In Rural Areas Of Central Taiwan
by Chan-Chien Chiu & Wei-Chiang Chen & Hsing-Yun Chang

2010 Spousal Purchasing Behavior As An Influence On Brand Equity
by Robert D. Green & Hui-Chu Chen

2010 Service Quality In The Public Service
by Prabha Ramseook-Munhurrun & Soolakshna D. Lukea-Bhiwajee & Perunjodi Naidoo

2010 Consumer Penalty Evaluation: Differences Between Cooperative And Rebellious Customers
by Young Sally K. Kim

2010 Opinion Leaders And Their Influence On Consumer Purchasing Behavior In Saudi Arabia
by Hussein Abdulla El-Omari & H. Martin Shane

2010 We-Commerce: Evidence On A New Virtual Commerce Platform
by Andreas Klein & Parimal Bhagat

2010 Multidimensional Performance Measurement In Islamic Banking
by Ehab K. A. Mohamed

2010 Company Managed Virtual Communities In Global Brand Strategy
by Laurent Arnone & Olivier Colot & MÃ©lanie Croquet & Angy Geerts & Laetitia Pozniak

2010 An Empirical Investigation Of Internet Banking In Taiwan
by Hsin Hsin Chang & Mohamad Rizal Bin Abdul Hamid

2010 Evidence On The Marketing Approaches Targeting Gay And Lesbian Consumers
by Susan Baxter

2010 Tourist Satisfaction With Mauritius As A Holiday Destination
by Perunjodi Naidoo & Prabha Ramseook-Munhurrun & Jeynakshi Ladsawut

2010 Disparities Between Services Demanded And Services Received In Taiwanese Restaurants
by Jui-Kuei Chen & I-Shuo Chen

2010 Measuring Service Quality: Perceptions Of Employees
by Prabha Ramseook-Munhurrun & Perunjodi Naidoo & Soolakshna Desai Lukea-Bhiwajee

2010 Optimal Pricing Of Executive Mba Programs
by Francis Petit

2010 Creating Lifelong Learning Through Service-Learning
by Farideh A. Farazmand & Robert D. Green & Philip Miller

2010 Les dérives du siècle et les raisons d’espérer
by Loïc HERVOUET

2010 Une figure de « l’individu-créateur » comme accompagnement des mutations du marché promotionnel cinématographique : le cas du « club 300 » d’Allociné
by Manuel DUPUY-SALLE

2010 Particularities Of Life Insurance Purchasing Process
by Nicoleta GRIDEANU & Ilie-Mircea BARBU

2010 Il fenomeno del non consumo: analisi delle componenti negative del procedimento di scelta
by Anna Gaviglio & Alberto Pirani

2010 La comunicazione: un valido strumento per la competitività delle aziende vinicole
by Stefania Chironi & Marzia Ingrassia

2010 The Relative Effectiveness of Celebrity Endorsement for Print Advertisement
by Irene Roozen & Christel Claeys

2010 Towards a Theory for Professional Communications. Discourse and Communication Elements in Contemporary Marketing and PR Strategies
by Haase, Fee-Alexandra

2010 Aproximación empírica a la orientación al mercado desde la perspectiva de las ciudades españolas
by Elizagarate Gutiérrez, Victoria & Mediano Serrano, Lucía & Sáez Vegas, Lucía

2010 Los programas de fidelización como plataforma de venta directa: clasificación de los titulares según la redención de billetes aéreos
by Ponzoa Casado, José Manuel & Reinares Lara, Pedro

2010 Análisis de la satisfacción máxima del consumidor en establecimientos de alimentación: la influencia del folleto publicitario
by Martínez Ruiz, María Pilar & Jiménez Zarco, Ana Isabel & Izquierdo Yusta, Alicia

2010 Los determinantes de la confianza del comprador online. Comparación con el caso de subasta
by San Martín Gutiérrez, Sonia & Camarero Izquierdo, Carmen

2010 Análisis de los factores determinantes del uso de mensajes SMS para participar en programas de televisión
by Ruiz Mafé, Carla & Sanz Blas, Silvia & Tavera, Juan Fernando

2010 Importancia de la marca paraguas y el made in en la competitividad internacional del granito
by García Rodríguez, M.ª José & Gómez Fraiz, José Santiago & Martínez Senra, Ana Isabel

2010 Otel Isletmelerinin Pazarlanmasinda Seyahat Acentalarinin Rolü: Otel Isletmeleri Tarafindan Bir Degerlendirme
by Oktay EMIR

2010 Özgüven Duygusu Marka Bagliligini Gercekten Artirir mi?
by Murat AKYILDIZ

2010 Izleyicilerin Yerel Televizyon Tercihleri Ve Demografik Özellikler Itibari ile Algisal Farkliliklari
by Kenan GÜLLÜ & Mustafa KACUR

2010 Otel Isletmelerinin Internet Tabanli Musteri Iliskilerinde “E-Posta Yonetimi” ve Turkiye’deki Otel Isletmeleri Uzerine Bir Arastirma
by Mehmet Aksarayli & Isil Ozgen

2010 The Role of Interpretation and Recontextualization in the Adoption of Marketing Management Concepts: The Cases of Market Orientation and CRM
by Ayla Ozhan Dedeoglu

2010 The Impact of Ethical Perceptions of Small and Medium Sized Enterprises (SMEs) on Their Bank Satisfaction and Subsequent Word of Mouth: Case of Northern Cyprus
by Okan Veli SAFAKLI

2010 Hedef Pazar Bolumlendirmesine Yonelik Bir Uygulama: 16-29 Yas Grubu Genc Kesimin Sac Jolesi Ambalajina Yonelik Egilimlerine Gore Gruplandirilmasi
by Ahmet SEKERKAYA & Nihan CIRAK

2010 E-Customer Satisfaction in the E-Tailing Industry: An Empirical Survey for Turkish E-Customers
by Suleyman Barutcu

2010 The Role of Salesperson motivation in Driving Company Performance
by Jorge Pérez Rubio Aguilar

2010 Microlending: Is There Demand for Such Loans in Germany?
by Alexander S. Kritikos & Christoph Kneiding

2010 The Relation between the Consumer’s Knowledge and the Browsing Behavior
by Rym BOUZAABIA & Imene SALEM

2010 Integration Perspectives of the Communication Management within Organizations’ Policy
by Nicoleta Cristache & Irina Susanu & Adrian Micu & Angela Eliza Micu

2010 Relevant Results of Fish Consumer Benefits and Food Safety
by Gianita BLEOJU & Aida VASILE

2010 Global Value Chains and Local Cluster Development: A Perspective on Domestic Small Enterprises in the 3D-Animation Industry in Colombia
by Sascha Fuerst

2010 Analysis of the stimuli of londoners fashion-oriented impulse buying behaviour
by Silvia M. Ceballos

2010 Los precios forward sobre electricidad. ¿Determinados racionalmente por los agentes del mercado colombiano?
by Gloria Stella Salazar Marín & Javier Pantoja

2010 Estética Y Ambientación De Los Supermercados De La Ciudad De Cartagena
by EMPERATRÍZ LONDOÑO ALDANA & JULIO JOSÉ SERPA & MIGDONIA DUNCAN ORTEGA & STEPHANIE OCHOA

2010 Asepsia En Los Supermercados De La Ciudad De Cartagena
by EMPERATRIZ LONDOÑO ALDANA & YURAINY VILLERO FORTICH & ARLYN CERVANTES ALONSO & KATIANA PÉREZ GONZÁLEZ

2010 APLICACIÓN DE UN ESTUDIO DE MERCADO PARA EL LANZAMENTO DE UN NUEVO PRODUCTO POMM-E" Polvo compacto con extracto de manzana y vitamina E"
by CECILIA MOLINA NAGLES & JOHANNA BURGOS M & JOYCE MARTÍNEZ J & JUAN SILVERA T

2010 El marketing del partido político en el gobierno
by Pedro Barrientos Felipa

2010 Caso De Estudio: Re-Lanzamiento Del Toyota Corolla
by JOSÉ LUIS SAAVEDRA TORRES

2010 The Happiness-To-Consumption Ratio: An Alternative Approach In The Quest For Happiness
by SILVIO BORRERO CALDAS

2010 El Caso De La Administración Del Tiempo En Los Estudiantes De La Universidad Icesi: Una Guía A Través De Una Investigación Cualitativa
by ANA MARÍA ARBOLEDA ARANGO & DIEGO GABRIEL ENRIQUEZ RODRÍGUEZ & ALEXANDRA GONZÁLEZ DELGADO

2010 Benchmarking Elements For Cluj-Napoca Hotel Industry
by ALEXANDRA URCAN & SMARANDA ADINA COSMA

2010 An Empirical Investigation Of Romania'S Country Brand As Tourism Destination
by OVIDIU IOAN MOISESCU

2010 Investigating The Perceived Service Quality In Croatian Restaurant Industry Using Dineserv Model
by SUZANA MARKOVIC & SANJA RASPOR

2010 Effective Management of Medical Centers
by Alexander Valkov

2010 Customer loyalty and retail banks, backing on demand trends
by Anna Omarini

2010 Multi-dimensional Understanding of the “Product” in the Marketing Decision Process
by Rodica Boier

2010 Market orientation – a pertinent solution in reevaluating traditional marketing
by Luminita Zait & Laura Timiras & Bogdan Nichifor

2010 The Great Depression and the current crisis: brand-related attitudes
by Cosmin Ichim

2010 Brand Leadership in the contemporary economy
by Andreia-Gabriela Andrei & Monica Elena Talaba

2010 Urban Marketing and its Impact over the Touristic Attractiveness of the Cities – A Conceptual Approach
by Elena Lidia Alexa

2010 Investitiile in infrastructura: O perspectiva logistica
by Anca Monica Puia

2010 Planificarea strategica in marketing management. Nivelurile planificarii strategice
by Stefan Caescu

2010 Magazinul online: Strategii si tehnici de marketing in perioada de criza economica
by Alexandru Dan Gheorghe & Alin Raul Gogescu & Ion Duminica

2010 Segmentarea pietei – activitate definitorie a marketingului relational. Studiu de caz: sectorul bancar de retail
by Alina Filip

2010 Analiza comparativa intre sinergia in comunicarea integrata de marketing si sinergia la nivelul fuziunii si achizitiilor
by Ana Roxana Matei

2010 Continutul si importanta serviciilor publice in contextul socio-economic
by Andreea Mihaela Barbu

2010 Continutul si rolul planificarii in stiinta marketingului
by Florin Tudor Ionescu

2010 Studiul factorilor ce determina adoptia unor retele sociale online de catre utilizatorii romani
by Mihai Orzan

2010 Caracteristici demografice ale blogosferei din Romania
by Gheorghe Orzan & Florin Tudor Ionescu & Alin Angheluta

2010 Aspecte definitorii privind sistemele de management al calitatii in intreprinderile mici si mijlocii
by Bogdan Nistoreanu & Cristian Filip & Bogdan Georgescu

2010 Dinamica pietei internationale: Influenta integrarii Romaniei in U.E. asupra activitatii de import a inreprinderilor romanesti mici si mijlocii
by Mihaela Grigorica & Isa Elis & Andreea Ionescu

2010 Posibile modele pentru responsabilizarea sociala a companiilor in Romania: Intreprinderile comunitare
by Alexandru Vladimir Bujan

2010 Un altfel de consumator: Studiu asupra obiceiurilor asociate produselor ecologice
by Raluca Ecaterina Brandabur & Laura Daniela Tanase

2010 Dileme etice in marketingul modern
by Nicolae Constantin Nitulescu

2010 Cercetari de marketing privind evaluarea decalajelor de perceptie asupra sigurantei alimentare existente intre industria si piata produselor de panificatie din Romania
by Iacob Catoiu & Olimpia Oancea & Amalia Pandelica

2010 Strategii de incorporare a targurilor si expozitiilor virtuale in politicile de marketing organizationale
by Elena Stoica & Valeriu Rosu

2010 Orientarea catre piata a institutiilor administratiei publice: o evaluare in cazul ministerului administratiei si internelor
by Marius Palade

2010 Determining Consumer Choice Criteria In Bank Selection: A Research In Bursa
by Cagatan Taskin & Omer Akat & Zuheyla Erol

2010 A Study On The Food Retailersâ€™ Environmental Sensitivity
by Serap Cabuk & Hilal Inan & Hatice Dogan Sudas

2010 Environmental Claims And Advertisement Effectiveness: An Experimental Study On Print Advertisements
by Umit AlnÄ±acÄ±k & Cengiz Yilmaz & Esra AlnÄ±acÄ±k

2010 Service Quality Of Members Of Accounting Profession: The Relationship Between Servis Quality To Costumer Satisfaction Eskä°Åžehä°R Application
by Kerim Banar & Vedat Ekergil

2010 Social Networking Sites As A Type Of Virtual Communities Â€“ Processing As A Marketing Communication Channel
by Erkan Akar

2010 Aspects Of The Youth Travel Demand
by Claudia Olimpia Moisa

2010 Blog Marketing Â€“ A Relevent Instrument Of The Marketing Policy
by Stremtan Filimon & Achim Moise Ioan & Radu Lucian Alexandru & Radoviciu Ruxandra

2010 STUDY REGARDING THE POSITIONING OF TRANSILVANIA BANK IN THE RANK SMEs FROM ALBA IULIA
by Iulia Iuga & Ruxandra Radoviciu

2010 Cultural Heritage, Natural Resources And Competitiveness Of The Travel And Tourism Industry In Central And Eastern European Countries
by Diana Dugulan & Virgil Balaure & Ioana Cecilia Popescu & Calin Veghes

2010 Romanian Consumer Perception Towards Mobile Marketing Campaigns
by Iacob Catoiu & Daniel Adrian Gardan

2010 The Distinctiveness Of The Youth Travel Product
by Claudia Olimpia Moisa

2010 Study On Decision –Making In The Family (Quantitative Marketing Research Conducted In Sfantu Gheorghe And Surrounding Areas)
by Assist. Erika Kulcsár Ph. D Student & Ec. Zsuzsánna Bokor

2010 Overview On Using Advanced Management Methods
by Assoc. Prof. Ph.D Edelhauser Eduard & Lect. Ph.D Dobre-Baron Oana

2010 Perceived Risk And Consumer Protection Strategies
by Ph.D Student Patricea Elena Bertea

2010 The Bivariate Analysis Between The Variables That Define The Investigated Tourist Population In The Center Development Region And The Other Important Tourist Variables
by Assist. Ph.D Kulcsár Erika

2010 Is There Any Difference Between The Attitude Of Romanian Tourists As Compared To The Foreign Ones?
by Erika KULCSÁR

2010 A Study On Customer Relationship Management In Consumer Markets: Grandiosity/ Reality?
by Ashish GUPTA

2010 Comparative Aspects Regarding Consumption And Consumers In European Countries
by Cristina LEOVARIDIS

2010 Consumer Decision-Making Styles And Young-Adult Consumers: An Indian Exploration
by Anubhav Anand MISHRA

2010 Determinants Of Consumer Preferences In Addis Ababa Restaurants
by Dejene Mamo BEKANA

2010 Determinants Of Customer Loyalty And Proposing A Customer Loyalty Model For The Banking Sector Of Pakistan
by Afsar BILAL

2010 The Internationalization Of Business As An Option In The Marketing Strategy Of The Entrepreneur
by Eugen BURDUS & Cristina ALPOPI

2010 A Comparative Study Of The Relationship Between Brand Loyalty And Market Share Among Durable And Non-Durable Products
by Ovidiu I. MOISESCU & Andrej BERTONCELJ

2010 Tendencies Regarding The Demand For Retailers’ Products And Services
by Assist. Silvia Puiu Ph. D Student

2010 Customer Loyalty - The Major Goal Of Customer Relationship Management
by Assoc. Prof. Adriana Scriosteanu Ph. D. & Prof. Daniela Popescu Ph. D.

2010 Marketing Communications As A Strategic Function Of Marketing
by Olimpia Oancea Ph.D Student & Victoria-Mihaela Brînzea Ph.D Student

2010 Quality And Performance In Academic Education From The Perspective Of Strategic Marketing
by Emanuela Maria Avram PhD candidate in Marketing & Cristina Neagoe PhD candidate in Marketing & Remus Marian Avram PhD candidate in Economics

2010 The Role Of Culture In U.S. Regarding Consumer Behavior
by Daniela Adriana Bălan, Ph. D & Lect. Loredana Popescu, Ph. D Student

2010 How To Manage A Public Relations Crisis
by Assoc. Prof. Sorina-Raula Gîrboveanu Ph.D & Silvia-Mihaela Pavel Ph.D Student

2010 Advertising Communication During Crisis
by Silvia-Mihaela Pavel Ph. D Student

2010 Promoting Private Equity Funds
by Phd. Student . Ioana Radu & Phd. Student. Mihaela Funaru

2010 Analysis Of Business Promotion Systems Implementation Within Exporting Romanian Companies
by Lect. Laura Dindire Ph. D & Lect. Cristina Gănescu Ph. D

2010 Emerging Risks In Bank Credit Activity In Terms Of Financial Banking Marketing
by Emanuela Maria Avram & Iulia Furdui & Ioana Preda

2010 Considerations On Social Marketing In Romania
by Prof. Filimon Stremţan Ph.D & Assist. Silvia-Ştefania Mihalache Author-Workplace-Name:“1 Decembrie 1918” University of Alba Iulia Faculty of Science Alba Iulia, Romania

2010 Rfid And Information Systems In Commerce
by Prof. Valentin Litoiu Ph. D & Student Vlad Litoiu & Student Mircea Litoiu

2010 Techniques Used In Search Engine Marketing
by Assoc. Prof. Liviu Ion Ciora Ph. D & Lect. Ion Buligiu Ph. D

2010 The End-Customer’S Perception About The Electronic Product Code (Epc) At A Retailer
by Consuelo García de la Torre

2010 Empirical Study On Influence Of Extraversion On Consumer Passion And Brand Evangelism With Word-Of-Mouth Communication
by Pradeep KAUTISH

2010 Agenda For Marketing Excellence In The Deregulated Petroleum Down-Stream Sector
by Oluseye Olaleke Ogunnaike & Rowland E.K Worlu

2010 Vertical Aliances between Retail and Manufacturer Companies in the Fashion Industry
by Bernhard Swoboda & Nicolae Al. Pop & Dan Cristian Dabija

2010 Alternative Dispute Resolution through Mediation in Romanian Retail Banking
by Carmen Bălan

2010 Research on Consumers’ Self-Protection through a Healthy Diet
by Nicolae Istudor & Raluca Andreea Ion & Irina Elena Petrescu

2010 An Ontological-based Model for Competences in Sustainable Development Projects: a Case Study for Project’s Commercial Activities
by Constanţa-Nicoleta Bodea & Cetin Elmas & Ana Tănăsescu & Maria Dascălu

2010 Setting Fair Prices – Fundamental Principle Of Sustainable Marketing
by Iacob Cătoiu & Diana Maria Vrânceanu & Alina Filip

2010 Quality Disclosure and Certification: Theory and Practice
by David Dranove & Ginger Zhe Jin

2010 The Effects of Pharmaceutical Marketing and Promotion on Adverse Drug Events and Regulation
by Guy David & Sara Markowitz & Seth Richards-Shubik

2010 A Greater Price for a Greater Good? Evidence That Consumers Pay More for Charity-Linked Products
by Daniel W. Elfenbein & Brian McManus

2009 The Ethical Dimension of the Romanian Scientific Research for Sustainable Development
by Mihai Covaci, Aurel Ardelean, Aurel Pisoschi, Alexandru T. Bogdan, Valentin Pau & Covaci, Brindusa

2009 Assisting Finance Decision Through Leasing
by Covaci, Brindusa

2009 Internet-Banking in Global Rural Area and Agribusiness Based on Bioeconomy for Sustainable Development of Agrifood Green Power in Forecasting the Periods 2020-2050-2100
by Covaci, Brindusa & Amalia-Geanina Strateanu, Brindusa Covaci, Alexandru T. Bogdan, Denis L. Diaconescu, Violeta Simion, Dan Tepus, Sorin Chelmu, Doru Gabor

2009 Power asymmetries in the wine chain - Implications for the management of the chain
by Jon Hanf & Erik Schweickert & Vera Belaya

2009 In the wake of the financial crisis: rebuilding the image of the finance industry through trust
by James, Erika Hayes

2009 Criteria and Indexes for Evaluation of the Competitive Power of the Goods
by Velina Baleva

2009 Müşteri gereksinimlerinin müşteri ilişkileri yönetimine aktarılması: Modern kalite fonksiyon göçerimi uygulaması
by Özge ÖZGEN & Banu ATREK & Sumeyra DUMAN KURT

2009 Tüketicilerin internetten alışverişe karşı tutumlarında etkili faktörler
by Süleyman DÜNDAR & Durmuş YÖRÜK

2009 Tarımsal kooperatif - bayi ilişkileri ve lojistik yeteneğin ara değişken olarak bayi performansına etkisi
by Necdet BİLGİN & Ramazan KAYNAK

2009 Misselling through agents
by Inderst, Roman & Ottaviani, Marco

2009 Misselling (financial) products: The limits for internal compliance
by Inderst, Roman

2009 Non-Price Determinants of Automotive Demand: Restyling Matters Most
by Oleg Korenok & George E. Hoffer & Edward L. Millner

2009 The Strategic Role of Marketing Communication in he SME: the Case of Fornari SpA
by Marco Cioppi & Andrea Buratti

2009 Proving the performance of a new revenue management system
by Kalyan Talluri & Fernando Castejon & Begoña Codina & Juan Magaz

2009 Costly search and design
by Heski Bar-Isaac & Guillermo Caruana & Vicente Cuñat

2009 Intangible assets and competitiveness in Spain: an approach based on trademark registration data in Catalonia (1850-1946)
by Sáiz, Patricio & Fernández, Paloma

2009 An agent-based model of product competition: network structure and coexistence under different information regimes
by Giovanni Pegoretti & Francesco Rentocchini & Giuseppe Vittucci Marzetti

2009 Determinants Of Demand For Different Types Of Investment Goods
by John J. Heim

2009 Innovative Public Service Delivery: How to assess the new relationship between public agencies and society?
by Carvalho, Cláudia & Brito, Carlos

2009 New Forms of Public Service Delivery – are they really valuable?
by Carvalho, Cláudia & Brito, Carlos

2009 Halal Literacy: A Concept Exploration and Measurement Validation
by Salehudin, Imam

2009 Placing Romania in the European and International Market: The Role of Image in building a Nation Identity
by Soproni, Luminita & Stoica, Alina & Drinda, Roxana

2009 Patterns of social influence in social networking sites – a design perspective
by Iosub, Daniela & Andrei, Andreia Gabriela & Iacob, Amalasunta

2009 Foreign markets entry mode decision for SMEs. Key factors and role of industrial districts
by Musso, Fabio & Francioni, Barbara

2009 Old and new approaches to marketing. The quest of their epistemological roots
by Volpato, Giuseppe & Stocchetti, Andrea

2009 Drivers of consumer behaviour-the economic crisis in our every day's life
by Epure, Manuela & Vasilescu, Ruxandra Eleonora

2009 استخدام تقنيات الذكاء الصنعي لاختيار أمثل نظام إداة علاقات مع الزبائن ملائم لاحتياجات شركة ما
by Amroush, Fadi

2009 Role of placement in determination of service quality measurement of higher education in India
by Nakkeeran, Senthil kumar & Arockiasamy, Arulraj

2009 بناء نظام تقييمي للبرمجيات باستخدام تقنيات الاستدلال على الحالات السابقة Cbr
by Amroush, Fadi & Alkhoder, A.Baderddeen

2009 Răspunsul administraţiei publice la cerinţele cetăţenilor în contextul crizei economice
by Grigorescu, Adriana

2009 Renewal marketing management in public and business organizations
by Grigorescu, Adriana

2009 Public marketing in supporting the tourist destinations
by Grigorescu, Adriana & Balalia, Alina Elena

2009 Marketing Capability, Strategy and Business Performance in Emerging Markets of Pakistan
by Afzal, Sarwat

2009 Effects of television advertising on children: with special reference to pakistani urban children
by Abideen, Zain Ul & Salaria, Rashid M.

2009 Applying CHAID for logistic regression diagnostics and classification accuracy improvement
by Antipov, Evgeny & Pokryshevskaya, Elena

2009 A Study On The Association Between Brand Awareness And Consumer/Brand Loyalty For The Packaged Milk Industry In Pakistan
by Subhani, Muhammad Imtiaz & Osman, Ms.Amber

2009 How Fragrant are perfumes? A Micro Perspective from Middle East
by Pillai, Rajasekharan & Babu, Febina & Hameed, Hana & Rajan, Remya & Vijay, Shiji

2009 Предпринимательство И Маркетинг
by Sidorchuk, Roman

2009 Spotřební družstevnictví a jeho pozice ve vnitřním obchodě ČR po roce 1989
by Starzyczná, Halina

2009 Strategiile de patrundere pe pietele externe si importanta managementului bazat pe cunostinte in conditiile actualei crize economice globale
by Parpandel, Denisa Elena & Stanciulescu, Cecilia Gabriela & Rizea, Ionela Carmen

2009 Marketing strategies used in crisis - study case
by Nistorescu, Tudor & Puiu, Silvia

2009 Branding Ghana
by Ofori, Eunice

2009 Strategic Coopetition of Global Brands: A Game Theory Approach to ‘Nike + iPod Sport Kit’ Co-branding
by Rodrigues, Flávio & Souza, Victória & Leitão, João

2009 Tourism Marketing: A Service Marketing perspective
by Kannan, Srinivasan

2009 Applied arts and design in museums: USA and Milan experience
by Besana, Angela

2009 Social Ties and User Generated Content: Evidence from an Online Social Network
by Reto Hoffstetter & Harikesh Nair & Scott Shriver & Klaus Miller

2009 Reputation, Altruism, and the Benefits of Seller Charity in an Online Marketplace
by Daniel Elfenbein & Raymond Fisman & Brian McManus

2009 State Dependence and Alternative Explanations for Consumer Inertia
by Jean-Pierre Dubé & Günter J. Hitsch & Peter E. Rossi

2009 Sharing Information
by Bettina Rockenbach & Abdolkarim Sadrieh

2009 Tuning an Online Shop: Consumer Reactions to E-tailers' Service Quality
by Franz Hackl & Bernhard Weiss & Rudolf Winter-Ebmer

2009 Demand Side Analysis of Microlending Markets in Germany
by Kritikos, Alexander S. & Kneiding, Christoph & Germelmann, Claas Christian

2009 Inferências acerca de uma eventual relação entre relações públicas e tecnologias de informação e comunicação
by Sandra Pereira

2009 Is cross-category brand loyalty determined by risk aversion?
by Nadja Silberhorn & Lutz Hildebrandt

2009 When Does the Price Affect the Taste? Results from a Wine Experiment
by Almenberg, Johan & Dreber, Anna

2009 Celebrities and Shoes on the Female Brain: The Neural Correlates of Product Evaluation in the Context of Fame
by Stallen, M. & Smidts, A. & Rijpkema, M. & Smit, G. & Klucharev, V. & Fernandez, G.

2009 A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth
by van der Lans, R.J.A. & van Bruggen, G.H. & Eliashberg, J. & Wierenga, B.

2009 An Empirical Comparison of Dissimilarity Measures for Recommender Systems
by Kagie, M. & van Wezel, M.C. & Groenen, P.J.F.

2009 Determination of Attribute Weights for Recommender Systems Based on Product Popularity
by Kagie, M. & van Wezel, M.C. & Groenen, P.J.F.

2009 Embedding the Organizational Culture Profile into Schwartz’s Universal Value Theory using Multidimensional Scaling with Regional Restrictions
by Borg, I. & Groenen, P.J.F. & Jehn, K.A. & Bilsky, W. & Schwartz, S.H.

2009 Map Based Visualization of Product Catalogs
by Kagie, M. & van Wezel, M.C. & Groenen, P.J.F.

2009 What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment
by Marianne Bertrand & Sendhil Mullainathan & Dean Karlan & Eldar Shafir & Jonathan Zinman

2009 Street Markets Influencing Consumer Behavior in Urban Habitat
by Rajagopal

2009 Conational Drivers Influencing Brand Preference among Consumers
by Rajagopal

2009 Determinants of Shopping Behavior of Urban Consumers
by Rajagopal

2009 Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance
by Rajagopal

2009 Growing Shopping Malls and Behavior of Urban Shoppers
by Rajagopal

2009 What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment
by Bertrand, Marianne & Karlan, Dean & Mullainathan, Sendhil & Shafir, Eldar & Zinman, Jonathan

2009 Is marketing becoming a dirty word? A longitudinal study of public perceptions of marketing
by Dalsace, Frédéric & Markovitch, Dmitri

2009 Demand Side Analysis of Microlending Markets in Germany
by Alexander S. Kritikos & Christoph Kneiding & Claas Christian Germelmann

2009 L’audience et l’influence d’une revue mesurées à travers Internet:une application à Finance Contrôle Stratégie
by Gérard Charreaux

2009 La Venta Relacional: Una Aplicación En Tiendas De Electrodomésticos Minoristas
by INÉS KÜSTER BOLUDA & WALTER MIGUEL COSTA

2009 Product Pricing when Demand Follows a Rule of Thumb
by Christina Matzke & Benedikt Wirth

2009 Does Relative Thinking Exist In Real-World Situations? A Field Experiment With Bagels And Cream Cheese
by Ofer Azar

2009 Modeling and Evaluating Open Innovation as Communicative Influence
by Jouni Similä & Mikko Järvilehto & Kari Leppälä & Harri Haapasalo & Pasi Kuvaja

2009 Ordinary Users and Creativity: Fostering Radical or Incremental Innovation?
by Peter R. Magnusson & Per Kristensson & Christiane Hipp

2009 Bridging the Innovation Gap: From Leading-Edge Users to Mass Market
by Salah Hassan & Philippe Duverger

2009 User Innovation and European Manufacturing Industries: Scenarios, Roadmaps and Policy Recommendations
by Philine Warnke & Karl-Heinz Leitner & François Jégou & Wolfram Rhomberg

2009 Simulation Models to Demonstrate Mass Customization Strategies
by Fazleena Bardurdeen & Haritha Metta & Brandon Stump

2009 Towards a Mass-Customized, Full Surround Simulation of Concert-Theater Effects When Listening to Music Presented on a Pair of Earphones
by Richard H. Y. So & John Au & K. L. Leung

2009 Mass Customization in the Ophthalmic Lens Industry: Progressive Addition Lenses for Your Visual Map
by Begoña Mateo & Rosa Porcar-Seder & José Salvador Solaz & José David Garrido-Jaén & Juan Carlos Dürsteler & Antonia Giménez & Carmen Prieto

2009 Opportunities and Challenges of Furniture Manufacturers Implementing Mass Customization
by Torsten Lihra & Urs Buehlmann & Robert Beauregard

2009 The State of the Art of Mass Customization Practices in Finnish Technology Industries: Results from a Multiple-Case Study
by Marko Mäkipää & Lea Ahoniemi & Markus Mertanen & Matti Sievänen & Linnea Peltonen & Mikko Ruohonen

2009 Customization in Building Design and Construction: A Contribution to Sustainability
by Amir E. Piroozfar (Poorang) & Olga Popovic Larsen & Hasim Altan

2009 Mass Custom Design for Sustainable Housing Development
by Masa Noguchi & Karim Hadjri

2009 Customizing Building Envelopes: Retrospects and Prospects of Customization in the Building Industry
by Amir E. Piroozfar (Poorang) & Olga Popovic Larsen

2009 A Case Study in Personalized Digitally Printed Clothing
by Philip Delamore & Jennifer Bougourd

2009 Customized Garment Creation with Computer-Aided Design Technology
by Jing-Jing Fang & Chia-Hsin Tien

2009 Developing Considerate Design: Meeting Individual Fashion and Clothing Needs Within a Framework of Sustainability
by Sandy Black & Claudia M Eckert

2009 Discard “one size fits all” Labels! Proposal for New Size and Body Shape Labels to Achieve Mass Customization in the Apparel Industry
by Marie-Eve Faust & Serge Carrier

2009 RFID Diffusion in Apparel Retail: How Consumer Interest and Knowledge Lead to Acceptance
by Sanchit Tiwari & Suzanne Loker

2009 Virtual Fit of Apparel on the Internet: Current Technology and Future Needs
by Susan Ashdown & Emily Calhoun & Lindsay Lyman-Clarke

2009 A Mass of Customizers: The WordPress Software Ecosystem
by Andrew Watson

2009 Mass Customization for Individualized Life-long Learning: Needs, Design, and Implementation
by Hermann Klinger & Alexander Benz

2009 One Size Fits All, Made-to-Measure, and Bespoke Tailoring: Challenges in Building an Attractive Service Portfolio
by Hans Björkman

2009 Emotional Design Techniques in the Personalization of Services
by Ximena Hernandez & R. Lahuerta & M. J. Such & J. Navarro & A. López & C. Soler & S. Redondo

2009 Unraveling the Service Innovation Dilemma: The Promise of Network Embeddedness
by Ikenna S. Uzuegbunam & Satish Nambisan & Manli Chen

2009 Mass Customization in Wireless Communication Services: Individual Services and Tariffs
by Hong Chen & L-F Pau

2009 How to Master the Challenges of Service Mass Customization – A Persona-Based Approach
by Michael Haas & Werner H. Kunz

2009 Introduction and Overview
by Frank Piller & Mitchell Tseng

2009 Customization of Consumer Goods: First Steps to Fully Customizable Fashionable Ladies' Shoes
by Marc van der Zande & Sjors Bergmans & Nico Kamperman & Bart van de Vorst

2009 RepRap: The Replicating Rapid Prototyper: Maximizing Customizability by Breeding the Means of Production
by Ed Sells & Sebastien Bailard & Zach Smith & Adrian Bowyer & Vik Olliver

2009 e-Manufacturing – Making Extreme Mass Customization Real by Laser-Sintering
by Christof Stotko & Andy Snow

2009 Extreme Customization: Rapid Manufacturing Products that Enhance the Consumer
by Christopher Tuck & Min-Huey Ong & Helen Wagner & Richard Hague

2009 Procurement Mechanisms for Customized Products
by Songlin Chen & Mitchell Tseng

2009 A Prioritization Algorithm for Configuration Scheduling in a Mass Customization Environment
by Ashok Kumar & Frank T. Piller

2009 Mass Customization of Responsive Automated Assembly Cells
by Ulrich Berger & Sarfraz Ul Haque Minhas & Ralf Kretzschmann & Veronica Vargas

2009 Overcoming Configuration Process Complexity of Highly Customizable Components
by Erik Oestreich & Tobias Teich

2009 An Agility Reference Model for the Manufacturing Enterprise: The Example of the Furniture Industry
by Riadh Azouzi & Sophie D'Amours & Robert Beauregard

2009 Change Prediction for Mass Customized Products: A Product Model View
by René Keller & Claudia M. Eckert & P. John Clarkson

2009 Knowledge Based Configurable Product Platform Models
by Hans Johannesson & Stellan Gedell

2009 Market-Based Strategic Platform Design for a Product Family Using a Bayesian Game
by Seung Ki Moon & Timothy W. Simpson & Soundar R. T. Kumara

2009 Product Family Modeling: Working With Multiple Abstraction Levels
by Kaj A. Jørgensen

2009 Towards a Knowledge Support System for Product Family Design
by Seung Ki Moon & Xiaomeng Chang & Janis Terpenny & Timothy W. Simpson & Soundar R. T. Kumara

2009 Bundling, Mass Customization and Competition under Consumption Uncertainty
by Luca Petruzzellis & Ernesto Somma

2009 Modularity as a Base for Efficient Life Event Cycle Management
by Florian Siems & Dominik Walcher

2009 E-Customization: Research and Applications from the Cognitive Learning Theory
by Muhammad Aljukhadar

2009 Sneakerheads and Custom Kicks: Insights into Symbolic Mass Customization
by Michael Giebelhausen & Stephanie Lawson

2009 Why Consumers Are Willing to Pay for Mass Customized Products: Dissociating Product and Experiential Value
by Aurelie Merle & Jean-Louis Chandon & Elyette Roux

2009 The Co-Design Experience: Conceptual Models and Design Tools for Mass Customization
by Kate Herd & Andy Bardill & Mehmet Karamanoglu

2009 Typology of Potential Benefits of Mass Customization Offerings for Customers: An Exploratory Study of the Customer Perspective
by Hans H. Bauer & Anja Düll & Dennis W. Jeffery

2009 Before Pine and Dell: Mass Customization in Urban Design, Architecture, Linguistics, and Food
by William Mitchell & Ryan Chin

2009 Is the Best Product a Unique Product? Exploring Alternatives to Mass Customization with the Online Community of Threadless
by Adam Fletcher

2009 Beyond Mass Customization: Exploring the Features of a New Paradigm
by Nicola Morelli & Louise Møller Nielsen

2009 Operationalizing Mass Customization – A Conceptual Model Based on Recent Studies in Furniture Manufacturing
by Emmanuel T Kodzi Jr. & Rado Gazo

2009 Media Market Inertia: A Potential Threat to Success of Mass Customization
by Detlef Schoder & Johannes Putzke & Kai Fischbach

2009 How to Implement a Mass Customization Strategy: Guidelines for Manufacturing Companies
by Erlend Alfnes & Lars Skjelstad

2009 From Mass Production to Mass Customization: Hindrance Factors, Structural Inertia and Transition Hazard
by Fabrizio Salvador & Manus Johnny Rungtusanatham

2009 Introduction: Mass Customization Thinking: Moving from Pilot Stage to an Established Business Strategy
by Frank Piller & Mitchell Tseng

2009 Interrelation between advertising efficiency and corporate sales
by Ferenc KATONA

2009 Mobile phone usage and device selection of university students
by Attila Endre SIMAY

2009 Handbook of Research in Mass Customization and Personalization:(In 2 Volumes)
by

2009 La experiencia de hacer la cocina
by Marcombes, G. & Sirieix, L. & Contreras, J.

2009 L’influence de la communication promotionnelle sur le capital de la marque : le cas de la communication promotionnelle en prospectus en grande consommation
by Parguel, Béatrice

2009 Opérations participatives des marques : pourquoi et comment faire participer les consommateurs ? De la compréhension des opérations participatives et des motivations des consommateurs à s’y engager à l’analyse de leurs effets sur la marque
by Reniou, Fanny

2009 Alliance de marques et création de valeur : une approche interorganisationnelle - Application aux marchés du commerce équitable et de l’alimentation santé
by Coulibaly, Mantiaba

2009 Techniques And Instruments Of Quality Management Used By The Commercial Banks Worldwide
by Dobran, Ruxandra Diana

2009 Los componentes de la imagen de la nación como base para formulación de la identidad competitiva: el caso del Perú
by Gina Pipoli de Azambuja & Juan Alejandro Flores Castro

2009 Kırgızistan’da GSM Operatörleri Müşterilerinin Fiyat Algılamalarına Yönelik Bir Araştırma
by Kenan ÖZDEN & Kutay OKTAY

2009 Slotting Allowances and Manufacturers’ Retail Sales Effort
by Øystein Foros & Hans Jarle Kind & Jan Yngve Sand

2009 Beyond Just Being Dissatisfied: How Angry and Helpless Customers React to Failures When Using Self-Service Technologies
by Katja Gelbrich

2009 Urban aesthetics: emergence and development
by Liviu Bogdan Vlad

2009 New Era, New Criteria for City Imaging
by Kaveh FATTAHI & Hidetsugu KOBAYASHI

2009 The Role of Internet in Marketing Strategies
by Ramin Bashir KHODAPARASTI

2009 Marketing environment of public service organizations
by ALEXANDRU Gheorghe

2009 The importance planning of public relations in tourist organizations’ communication
by IORDACHE Maria Carmen

2009 Substantiating the managerial decision regarding the introduction of an investment process in a rent a car company
by URSACESCU Minodora

2009 Successful brands or key to any company's success
by POPESCU Ruxandra Irina

2009 Using marketing in Romanian libraries Study case: The Romanian National Library
by Ruxandra Irina POPESCU,

2009 The Importance Of Finance And Banking Marketing In The Present Conditions
by Pistol, Gheroghe

2009 Role Of Marketing In Improving Didactic Activity Quality In Higher Education
by Gardan, Adrian Daniel & Geangu, Iuliana Petronela & Andriesei, Ioana & Gica, Ecaterina

2009 Relationship marketing – o solutie pentru sistemul bancar românesc?
by Catalina Rusu

2009 The Concept of Structured and Restricted Marketing as a Form of Response to the Current Global Crisis. The Impact of Structured and Restricted Marketing on the Car Market
by Gheorghe Savoiu & Gheorghe Cruceru & Constantin Manea

2009 The Relationship Marketing Era for the Romanian Banking Institutions: Could It Bring Something Different
by Victor Danciu

2009 Efecte ale crizei financiare mondiale în sectorul logistic si auto
by Mihaela Belu & Ramona Tartavulea

2009 Establishing and restructuring marketing channels: An exploratory study of a Taiwanese company in Russia
by Wen-Shinn Low & Soo-May Cheng

2009 Satisfaction Drivers in Retail Banking: Comparison of Partial Least Squares and Covariance Based Methods
by Monika Oleksiak

2009 Value Creation in E-business
by Pavla Maříková

2009 Identification of a Target Consumer in Process Of Positioning - Theoretical and Practical Aspects
by Markéta Lhotáková & Anna Klosová

2009 Ethnic marketing possibilities and its ethics issues
by ANNAMARIA SAS, & AGOTA KOZMA

2009 Model of Vertical Marketing System in Retail Distribution
by Dario Dunkovic

2009 New Approaches to the Modern Retail Management
by Zdenko Segetlija

2009 Mark vs. Brand - Term and Controversies
by Mane Medic & Igor Medic & Mladen Pancic

2009 It Solutions For The Management Of Geo-Business
by MARES Marius Daniel & MARES Valerica & ILINCUTA Lucian - Dorel

2009 Social Networking: Reasons To Join And Things Done By The Romanian Consumers - An Exploratory Assessment
by Veghes Calin & Pantea Carmen

2009 A Holistic Approach Of Relationship Marketing In Launching Luxury New Products
by Pop Nicolae Al. & Fotea Ioan S. & Mihoc Florin & Pop Liviu N.

2009 Neuromarketing – Getting Inside The Customer’S Mind
by Pop Ciprian-Marcel & Radomir Lacramioara & Maniu Andreea Ioana & Zaharie Monica Maria

2009 Particularities Of The Marketing Activity In The Insurance Industry
by Petrescu Eva-Cristina & Pop Nicolae Al.

2009 Consumers’ Reaction And Organizational Response In Crisis Context
by Pandelica Amalia & Pandelica Ionut

2009 The Influence Of Market Type And Demographics On Brand Loyalty: A Study Among Urban Romanian Consumers
by Moisescu Ovidiu Ioan

2009 The Main Characteristics Of Supply And Demand On The Romanian Insurance Market
by Ioncica Maria & Petrescu Eva Cristina & Ioncica Diana & Petrescu Marian

2009 Strategies For Increasing Marketing Flexibility: An Application Of The Service Dominant Logic
by Gurau Calin

2009 Communication Et Relations Publiques Dans L’Union Européenne
by Amalancei Brindusa-Mariana & Manole Victor & Epuran Gheorghe

2009 The Life Cycle Of Shopping Centers And Possible Revitalization Strategies
by Abrudan Ioana N. & Dabija Dan Cristian

2009 Performance Particularities Within The National Public Television Services
by Budacia Elisabeta Andreea & Avram Emanuela Maria & Perju Alexandra

2009 Elicitation of Positioning Ideas Via Studying Cognitive Unconscious Through Generation and Analysis of Metaphors
by Simeon Jelev

2009 A Strategic Household Purchase: Consumer House Buying Behavior
by Mateja Kos Koklic & Irena Vida

2009 Specificities of Online Concept in Comparision with a Classic Concept of Marketing Research
by Hasan Hanic & Beriz Civic

2009 Revisiting Consumer Environmental Responsibility: A Five Nation Cross-Cultural Analysis And Comparison Of Consumer Ecological Opinions And Behaviors
by Cameron Montgomery & George Stone

2009 Marketing Mix And Branding: Competitive Hypermarket Strategies
by Hui-Chu Chen & Robert D. Green

2009 Image Transfer In Corporate Event Sponsorship: Assessing The Impact Of Team Identification And Event-Sponsor Fit
by Kevin P. Gwinner & Brian V. Larson & Scott R. Swanson

2009 Organized Retailing In India- An Empirical Study Of Appropriate Formats And Expected Trends
by B.B. Goyal & Meghna Aggarwal

2009 The Impact Of Brand Personality On Brand Preference And Loyalty: Empirical Evidence From Malaysia
by Bamini KPD.Balakrishnan & Samuel Lee & Azlinda Shazneem Md.Shuaib & Najihah Hanisah Marmaya

2009 Il consumo etico dei prodotti alimentari biologici: il ruolo delle norme morali
by Gianluigi Guido & Piermario Tedeschi & M. Irene Prete & Laura Franceschini & Carolina Buffa

2009 Marketing for Pro-Poor Development: Deriving Opportunities for Development from the Marketing Literature
by Paul T.M. Ingenbleek & Aad van Tilburg

2009 Turismo Accesible: Importancia de la Accesibilidad para el Sector Turístico
by Fernández Alles, María Teresa

2009 El valor de las marcas de distribuidor y sus antecedentes: el caso de las marcas de cadena
by Beristain Oñederra, José Juan

2009 Evolución y tendencias de la marca de distribuidor en los mercados de gran consumo: el caso de España
by Martínez Ruiz, María Pilar & Jiménez Zarco, Ana Isabel

2009 Caso práctico: La Planificación Estratégica del Museo Guggenheim Bilbao desde una perspectiva de Marketing
by Periáñez Cañadillas, Iñaki & Quintana Daza, Miguel Ángel

2009 Marcas de distribuidor: análisis del espacio en el lineal por categorías y enseñas
by Gómez Suárez, Mónica & Rozano Suplet, Mercedes

2009 La percepción de la calidad en el sector de la mensajería urgente
by Martínez García, Jose Antonio & Martínez Caro, Laura

2009 Konaklama Isletmelerinde Dis Kaynak Kullanimi (Outsourcing) Uygulamalari Üzerine Bir Degerlendirme
by Aydin CEVIRGEN

2009 Türk Özel Ilgi Gezginleri Sansasyon Arama Özelligi Sergilemekte Midir?
by Abdullah TANRISEVDI

2009 Turistlerin Satin Alma Kararlarindaki Kültürel Farkliliklar: Türk - Alman Karsilastirmasi
by Nuray Selma ÖZDIPCINER

2009 Termal Turizmin Gelismesini Etkileyen Sorunlari Belirlemeye Yönelik Gönen’de Bir Arastirma
by Mehmet Oguzhan ILBAN & Mehmet KASLI

2009 Fonksiyonel Gida Ürünlerine Yönelik Tüketici Tutumlarini Belirleme Üzerine Bir Arastirma
by Pinar ÖZKAN ÖZDEMIR & Secil FETTAHLIOGLU & Mert TOPOYAN

2009 Avrupa Birligi Pazarinin Kuru Incir Icin Bolumlenmesi: Ornek Olay Analizi
by Bilge Akyol

2009 Pazar Oryantasyonu Boyutlarinin Firma Performansina Etkileri
by Cagri Bulut & Cengiz Yilmaz & Lutfihak Alpkan

2009 Tuketici Etnosentrizmi ve Davranis Niyetleri Arasindaki Farkliligin Belirlenmesinde CETSCALE Olcegi
by Murat Akin & Recep Cicek & Esen Gurbuz & M. Emin Inal

2009 Internet Reklamciligi ve Internet Reklami Olcumlenmesi Uzerine Bir Uygulama
by Ipek Altinbasak & Eyup Sinan Karaca

2009 Tuketicilerin Satin Alma Davranisinda Cevre Bilincinin Etkileri
by Burcu Aracioglu & Rezan Tatlidil

2009 Mikrokredite: Bedarf auch in Deutschland
by Alexander S. Kritikos & Christoph Kneiding

2009 L’articulation ABC-CRM au service d’une gestion du couple coût-valeur:le cas d’une entreprise de micronutrition
by Zouhair Djerbi

2009 L’audience et l’influence d’une revue mesurées à travers Internet:une application à Finance Contrôle Stratégie
by Gérard Charreaux

2009 Promotion Strategy Specific to Organizations Participating in “Back to School” Program
by Irina SUSANU & Nicoleta CRISTACHE & Sofia DAVID & Liljana ELMAZI & Alexandru NEDELEA

2009 Brand Loyalty- Impact of Cognitive and Affective Variables
by Mourad TOUZANI & Azza TEMESSEK

2009 El marketing en el perú y la globalización
by Pedro Barrientos Felipa

2009 La Actitud Del Consumidor Según La Percepción De Justicia Organizacional
by ANA MARÍA ARBOLEDA ARANGO

2009 Más Que Tácticas Para Sobrevivir
by ANA MARÍA ARBOLEDA ARANGO & CLAUDIA VIVIANA RODRÍGUEZ & JUAN PABLO VALENCIA

2009 Efectos De La Comunicación Integrada De Marketing A Través De La Consistencia Estratégica: Una Propuesta Teórica Y Metodológica
by MARÍA ÁNGELES NAVARRO BAILÓN & MARÍA SICILIA PIÑERO & ELENA DELGADO BALLESTER

2009 Cost Quality Management
by Vitanova Gordana & Tatjana Spaseska

2009 THE CHALLENGES OF SMEs IN MODERN MARKETING
by OANA PREDA & IULIA FURDUI

2009 Romanian Tourist Brand
by SMARANDA ADINA COSMA

2009 Internet Users - Statistical Picture, Comparisons And Trends
by MIHAELA TUTUNEA

2009 Agricultural Direct Marketing And Rural Development
by RADULY ISTVAN & PARTENIE DUMBRAVA

2009 Marketing Strategies Of Private Label Products And A Field Research On Retail Food Enterprises In Bursa
by Serkan KÄ±lÄ±c

2009 A Research Which Analyzes The Factors Effecting Consumer Consciousness About Consumer Rights From The Point Of Consumers Who Live In Mersin
by AyÅŸe Sahin & Ozlem Kor

2009 Investigating The Effects Of Environmental Sensitivity And Environmental Behavior On Ecological Product Buying Behavior Through Structural Equation Modeling
by Veysel Yilmaz & H. Eray Celik & Ceren Yagizer

2009 Dimensions Of Perceived Service Quality In Exhibition Room Of Art Galleries
by Mehpare Togay Argan

2009 Companies With Market Positioning Brands
by Ruxandra Radoviciu & Filimon Stremtan

2009 The Brand: One Of The Universityâ€™S Most Valuable Asset
by Andreea Muntean & Lucia Cabulea & Dan Danuletiu

2009 Marketing On The Construction Market In A Economic Crisis
by Cristina Dinu

2009 Viral Marketing In The Internet. Characteristics Of An Effective Virus
by Joanna A. Kwiatkowska

2009 Development Directions For The Tourism Offer Of The Alba Iulia Fortress. Qualitative Assessments
by Lucian Marina & Andreea Muntean & Claudiu Stefani

2009 Study Concerning The Honey Qualities In Transylvania Region
by Maria Popa & Mihaela Vica & Roxana Axinte & Mirel Glevitzky & Simona Varvara

2009 Culture - Major Determinant Of The European Consumer Behavior
by Lucretia Mariana Constantinescu & Ioana Raluca Goldbach & Gratiela Gavrila

2009 Fundamental Aspects Regarding Youth And Their Decision To Practice Tourism
by Rodica Minciu & Claudia Olimpia Moisa

2009 Emotions That Influence Purchase Decisions And Their Electronic Processing
by Domenico Consoli

2009 European Union Consumersâ€™ Views On The Protection Of Their Personal Data: An Exploratory Assessment
by Calin Veghes & Carmen Pantea & Diana Balan & Bogdan Lalu

2009 Travel And Tourism Competitiveness Of The Worldâ€™S Top Tourism Destinations: An Exploratory Assessment
by Diana Balan & Virgil Balaure & Calin Veghes

2009 The Identification Of The Romanian Companiesâ€™ Marketing Needs And Means Of Communication - A Marketing Research -
by Iacob Catoiu & Tudor Edu

2009 The Impact of Packaging Characteristics on Consumer Brand Preference
by Syed Akif Hasan & Muhammad Zeeshan Khan

2009 Retail Marketing Instruments – An Analytic Approach
by Assist. Ph.D Student Dan Cristian Dabija & Assist. Ph.D Student Ioana N. Abrudan & Lect. Ph.D Alt Monika Anetta

2009 Marketing Evolution: E-Marketing - Qualitative And Quantitative Research Techniques
by Assoc. Prof. Ph.D Ciora Liviu Ion & Assoc. Prof. Ph.D Popa Sorin & Lect. Ph.D. Buligiu Ion

2009 Unemployment Issues In Baraolt Region
by Assist. Ph.D Kulcsár Erika & Economist Süto Gábor

2009 The Beer Brands On The Macedonian Market: How Are They Perceived?
by Assist. Prof. Ph.D Anita Ciunova-Suleska

2009 Human resources management in advertising agency
by Cristina Leovaridis

2009 The brand – an increasing factor of a tourist destination’s competitiveness
by Maria Carmen Iordache & Iuliana Cebuc & Laura Panoiu

2009 The banking marketing in sustainability conditions
by Jenica POPESCU & Dorina POANTA

2009 Guidelines Of Tourism Growth In Urban Areas
by Associate Professor Ph.D. Carmen Iordache

2009 Strategic Orientations In Retail Industry During Economic Crises
by Professor Dr. Tudor Nistorescu & Junior Assistant PhD Student Silvia Puiu

2009 Opinions On Some Specific Aspects Of The Price Strategy In Services
by Carmen PUIU, Marieta & STANCIU, Mdlina MANGRA

2009 Social Psychology And Marketing: The Consumption Game. Understanding Marketing And Consumer Behavior Through Game Theory
by Catalina BUTNARU

2009 Some Aspects of the Economic Crisis
by Horst Todt

2009 Customer Contribution to improving Service Quality in the Hospitality Industry
by Dragos Constantin Vasile

2009 Considerations Regarding Quality Management in Services as a Marketing Instrument for Increasing Customers’ Satisfaction in Tourism Products
by Nicolae Teodorescu & Aurelia–Felicia Stancioiu & Augustin Mitu

2009 Major Change in the Quality Management of the Qualitative Market Research
by Carmen Balan

2009 Study regarding Customer Perception of Healthcare Service Quality in Romanian Clinics, Based on their Profile
by Cornelia Prejmerean & Simona Vasilache

2009 Customer Loyalty and its Determinants in a Banking Services Environment
by Alina Filip & Laurentiu-Dan Anghel

2009 The marketer-a complex specialist, a man of concept, decision and action
by Nicolae Al. Pop & Anca-Daniela Vl?doi

2009 Marketing competencies of trade personnel
by Iacob C?toiu & C?lin Veghe?

2009 Moral Hazard and Customer Loyalty Programs
by Leonardo J. Basso & Matthew T. Clements & Thomas W. Ross

2009 How Large Are Non-Budget-Constraint Effects of Prices on Demand?
by Ori Heffetz & Moses Shayo

2009 The Relative Performance of Real Estate Marketing Platforms: MLS versus FSBOMadison.com
by Igal Hendel & Aviv Nevo & François Ortalo-Magné

2009 Misselling through Agents
by Roman Inderst & Marco Ottaviani

2008 The Value of Analogical Reasoning for the Design of Creative Sales Promotion Campaigns: A Case-Based Reasoning Approach
by Althuizen, N.A.P. & Wierenga, B.

2008 Zopa.com — innovation in the u.K. financial services industry
by Anderson, Jamie & Kupp, Martin

2008 Ortak pazarlama stratejisi ile yeni ürün geliştirme: Ceyhan yöresel turizm destinasyonları örneği
by Mehmet Cihan YAVUZ

2008 Tedarik zinciri ağ tasarımı ve bir uygulama
by Ahmet Serhat ULUDAĞ & İsmail EROL

2008 15-19 yas grubundaki tüketiciler alısveriş merkezlerini nasıl algılıyor?: Izmir ilinde bir uygulama
by Burcu İLTER & Özge ÖZGEN & Bilge AYKOL

2008 Tarımsal kooperatiflerin rekabet stratejileri üzerinde girişimci firma kültürü ve pazar odaklılık değişkenlerinin etkisi
by Ramazan KAYNAK & Necdet BİLGİN

2008 Qualitätsmanagement: Eine Aufgabe des Controllings, des Marketings oder des Risikomanagements?
by Wrede, Florian

2008 Modelling smoothly the joint effect of several advertising media on sales in a homogeneous market
by Annamaria Sorato & Bruno Viscolani

2008 Place Marketing, Governance and Tourism Development. Or How to Design the Perfect Regional Tourist Board?
by Jan van der Borg

2008 Hybrid consumption paths in the attribute space: A model and application with scanner data
by Sergi Jiménez-Martín & Antonio Ladrón de Guevara

2008 Experimentation with Strategy and the Evolution of Dynamic Capability in the Indian Pharmaceutical Sector
by Athreye, Suma & Kale, Dinar & Ramani, Shyama V.

2008 Consumer Perception of Vegetables Resulting From Conventional Field or Greenhouse Agricultural Methods
by Sirieix, L. & Salançon, A. & Rodriguez, C.

2008 The Changing Impact of Product Design for a Company
by Tuomo Kâ€°ssi

2008 Market Segmentation: The Role of Opaque Travel Agencies
by Dmitry Shapiro & Xianwen Shi

2008 Consumers and their transformation tales
by Pilar Rojas Gaviria

2008 Payment Card Rewards Programs and Consumer Payment Choice
by Ching, Andrew & Hayashi, Fumiko

2008 Social Interaction, Observational Learning, and Privacy: the "Do Not Call" Registry
by Khim Yong, Goh & Kai-Lung, Hui & I.P.L., Png

2008 Perceived corporate credibility as the emergent property of corporate reputation’s transmission process
by Balboni, Bernardo

2008 The notion of “SERVICES” in modern economy
by Ciochina, Iuliana & Iordache, Carmen & Panoiu, Laura & Decuseara, Razvan

2008 Marketing and the law: defending single color trademarks
by Keating, Byron W. & Coltman, Tim

2008 Managing product life-cycle in the auto industry: evaluating carmakers effectiveness
by Volpato, Giuseppe & Stocchetti, Andrea

2008 استخدام الجولات الافتراضية في التعريف عن الآثار
by Amroush, Fadi

2008 Virtual marketing in virtual enterprises
by Ale Ebrahim, Nader & Fattahi, Hamaid Ali & Golnam, Arash

2008 The brand equity: evidence on marketing investment
by Davcik, Nebojsa

2008 Using Artificial intelligence to select the optimal E-CRM Based business needs
by Amroush, Fadi & Baderddeen, Alkhoder & Yusef, Talal

2008 Moving to E-CRM in Arab world to increase profit, AqsaCRM a case study of Building an Arabic E-CRM
by Amroush, Fadi & Alkhoder, A.Baderddeen & Yusef, Talal

2008 National policies and public marketing for cultural tourism destination
by Grigorescu, Adriana

2008 Boosting Total Relationship Marketing
by Aykut, Arslan

2008 How Fragrant are perfumes? A Micro Perspective from Middle East
by Pillai, K R & Hamid, Hana & Rajan, Remya & Vijay, Shiji & Babu, Febina

2008 Маркетинговый Аспект Формирования Оптимального Промышленного Ассортимента Товара Для Малого Бизнеса
by Sidorchuk, Roman

2008 Некоторые Проблемы Малого Бизнеса
by Sidorchuk, Roman

2008 Особенности Маркетинга Малого Бизнеса В Мясной Индустрии
by Sidorchuk, Roman

2008 Fishy Gifts: Bribing with Shame and Guilt
by Ong, David

2008 Marca comercial y D.O. Ribeiro: una primera aproximación a su valoración económica
by Gómez Conde, Jacobo & Barajas, Angel

2008 Territorial marketing in the Czech Republic: a trial – and – error process
by Sucháček, Jan

2008 Factors Influencing Students' Learning at KASB Institute of Technology
by Riaz, Kashif & Hussainy, Syed Karamatullah & Khalil, Hamza & Herani, Gobind M.

2008 Advertising Styles’ Impact on Attention in Pakistan
by Hussain, Syed Karamatullah & Riaz, Kashif & Kazi, Abdul Kabeer & Herani, Gobind M.

2008 Message on a Bottle: Colours and Shapes in Wine Labels
by de Mello, Luiz & Pires Gonçalves, Ricardo

2008 Holiday Price Rigidity and Cost of Price Adjustment
by Levy, Daniel & Müller, Georg & Chen, Haipeng (Allan) & Bergen, Mark & Dutta, Shantanu

2008 Political Marketing: A Conceptual framework
by Menon, Sudha Venu

2008 An analysis of the role of liking on the memorial response to advertising
by Sergio, Brasini & Marzia, Freo & Giorgio, Tassinari

2008 A systematic analysis of the preference change in co-branding
by Lee, Chia-Lin & Decker, Reinhold

2008 Keeping Luxury Inaccessible
by Ward, David & Chiari, Claudia

2008 Consumer Behavior: Product Characteristics and Quality Perception
by Pires Gonçalves, Ricardo

2008 E-business Development Key Areas
by Suchánek, Petr

2008 Linking Reputations: The Signaling and Feedback Effects of Umbrella Branding
by Miklos-Thal, Jeanine

2008 A new theorem for optimizing the advertising budget
by Wright, Malcolm

2008 A Relationship Approach to Brand Equity
by Carlos Brito

2008 How is the relationship significance brought about? A critical realist approach
by Filipe J. Sousa & Luís M. de Castro

2008 Relationship Marketing: From Its Origins to the Current Streams of Research
by Carlos Brito

2008 Determining the Number of Market Segments Using an Experimental Design
by Ana Oliveira-Brochado & Francisco Vitorino Martins

2008 A Dynamic Model of Sponsored Search Advertising
by Song Yao & Carl F. Mela

2008 Introduction of Software Products and Services Through "Public" Beta Launches
by Amit Mehra & Gireesh Shrimali

2008 Ripensare le relazioni tra marketing e brand tra obiettivi multidimensionali e misure complesse: verso una business ecology
by Luciano PILOTTI

2008 Methodological overview of Rasch model and application in customer satisfaction survey data
by Francesca DE BATTISTI & Giovanna NICOLINI & Silvia SALINI

2008 The negative effects of failed service recoveries
by Ana B. Casado & Juan Luis Nicolau & Francisco Mas Ruiz

2008 Un análisis bayesiano de la variación temporal del escenario de compra de los hogares
by Carmen Berné Manero & Manuel Salvador Figueras & Noemí Martínez Caraballo & Pilar Gargallo Valero

2008 Search Costs and Medicare Plan Choice
by Ian McCarthy & Rusty Tchernis

2008 A Brand Specific Investigation of International Cost Shock Threats on Price and Margin with a Manufacturer-Wholesaler-Retailer Model
by Till Dannewald & Lutz Hildebrandt

2008 Measuring changes in preferences and perception due to the entry of a new brand with choice data
by Lutz Hildebrandt & Lea Kalweit

2008 Gruppenvergleiche bei hypothetischen Konstrukten – Die Prüfung der Übereinstimmung von Messmodellen mit der Strukturgleichungsmethodik
by Dirk Temme & Lutz Hildebrandt

2008 Using Agency Theory in Understanding Switching Behavior in B2B Service Industries “I”
by Ehab M. Abou Aish & Wael A. Kortam & Salah S. Hassan

2008 The Importance of Character Education for Tweens as Consumers
by Noha El-Bassiouny & Ahmed Taher & Ehab M. Abou Aish

2008 Legacy effects in radical innovation: A study of European Internet banking
by Erik H. Schlie & Jaideep C. Prabhu & Rajesh K. Chandy

2008 One Analogy Can Hide Another: Physics and Biology in Alchian’s “Economic Natural Selection”
by Levallois, C.

2008 Projected Destination Images on African Websites: Upgrading Branding Opportunities in the Global Tourism Value Chain
by van Wijk, J.C.A.C. & Go, F.M. & Govers, R.

2008 Measuring Productivity Change without Neoclassical Assumptions: A Conceptual Analysis
by Balk, B.M.

2008 The Strategic Determinants of Tardy Entry: Is Timeliness Next to Godliness?
by Berchicci, L. & King, A.A. & Tucci, C.L.

2008 Modeling Global Spill-Over of New Product Takeoff
by van Everdingen, Y.M. & Fok, D. & Stremersch, S.

2008 The Moderating Roles of Relationship Quality and Dependency in Retailers’ New Product Adoption Decisions
by van Everdingen, Y.M. & Sloot, L.M. & Verhoef, P.C.

2008 The Emotional Information Processing System is Risk Averse: Ego-Depletion and Investment Behavior
by de Langhe, B. & Sweldens, S.T.L.R. & van Osselaer, S.M.J. & Tuk, M.A.

2008 Gender Identity Salience and Perceived Vulnerability to Breast Cancer
by Sweldens, S.T.L.R. & Puntoni, S. & Tavassoli, N.T.

2008 Evaluative Conditioning 2.0: Referential versus Intrinsic Learning of Affective Value
by Sweldens, S.T.L.R. & van Osselaer, S.M.J. & Janiszewski, C.

2008 Interpersonal Relationships Moderate the Effect of Faces on Person Judgments
by Tuk, M.A. & Verlegh, P.W.J. & Smidts, A. & Wigboldus, D.H.J.

2008 Sales and Sincerity: The Role of Relational Framing in Word-of-Mouth Marketing
by Tuk, M.A. & Verlegh, P.W.J. & Smidts, A. & Wigboldus, D.H.J.

2008 Cross-National Logo Evaluation Analysis: An Individual Level Approach
by van der Lans, R.J.A. & Cote, J.A. & Cole, C.A. & Leong, S.M. & Smidts, A. & Henderson, P.W. & Bluemelhuber, C. & Bottomley, P.A. & Doyle, J.R. & Fedorikhin, A.S. & Janakiraman, M. & Ramaseshan, B. & Schmitt, B.H.

2008 Including Item Characteristics in the Probabilistic Latent Semantic Analysis Model for Collaborative Filtering
by Kagie, M. & van der Loos, M.J.H.M. & van Wezel, M.C.

2008 Situation-Based Shifts in Consumer Web Site Benefit Salience: The Joint Role of Affect and Cognition
by Wendel, S. & Dellaert, B.G.C.

2008 Moderating Factors of Immediate, Dynamic, and Long-run Cross-Price Effects
by Horváth, C. & Fok, D.

2008 The Triggers, Timing and Speed of New Product Price Landings
by Hernández-Mireles, C. & Fok, D. & Franses, Ph.H.B.F.

2008 Brain Mechanisms of Persuasion: How "Expert Power" Modulates Memory and Attitudes
by Klucharev, V. & Smidts, A. & Fernández, G.

2008 Does Irritation Induced by Charitable Direct Mailings Reduce Donations?
by van Diepen, M. & Donkers, A.C.D. & Franses, Ph.H.B.F.

2008 Path Dependencies and the Long-term Effects of Routinized Marketing Decisions
by Farris, P.W. & Verbeke, W.J.M.I. & Dickson, P.M. & van Nierop, J.E.M.

2008 When Intelligence is (Dys)Functional for Achieving Sales Performance
by Verbeke, W.J.M.I. & Belschak, F.D. & Bakker, A.B. & Dietz, H.M.S.

2008 Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes
by Stremersch, S. & Lemmens, A.

2008 The Effect of Superstar Software on Hardware Sales in System Markets
by Binken, J.L.G. & Stremersch, S.

2008 Choosing Attribute Weights for Item Dissimilarity using Clikstream Data with an Application to a Product Catalog Map
by Kagie, M. & van Wezel, M.C. & Groenen, P.J.F.

2008 Modeling the Effectiveness of Hourly Direct-Response Radio Commercials
by Kiygi Calli, M. & Weverbergh, M. & Franses, Ph.H.B.F.

2008 Shopping Context and Consumers' Mental Representation of Complex Shopping Trip Decision Problems
by Dellaert, B.G.C. & Arentze, T.A. & Timmermans, H.J.P.

2008 An Evolutionary Framework for Determining Heterogeneous Strategies in Multi-Agent Marketplaces
by Babanov, A. & Ketter, W. & Gini, M.

2008 Experts' Stated Behavior
by Boulaksil, Y. & Franses, Ph.H.B.F.

2008 Bridging Sales and Services Quality Functions in Retailing of High Technology Consumer Products
by Rajagopal

2008 Point of Sales Promotions and Buying Stimulation in Retail Stores
by Rajagopal

2008 Effects of Customer Services Efficiency and Market Effectiveness on Dealer Performance
by Rajagopal

2008 Time Sharing at Leisure Facility Centres: Analysis of Sales Performance Indicators
by Rajagopal

2008 Sport et éthique: enjeux et outils pour le marketing sportif - Sport and ethics: stakes and tools for marketing of sport
by Emmanuel Bayle & Samuel Mercier

2008 Actitud de los propietarios de mypimes de comercio hacia la negociación con proveedores: un análisis de clúster
by Emperatriz Londoño Aldana & María Eugenia Navas Ríos

2008 Corporate Brand Building at Shell-Mex Ltd in the Interwar Period
by Michael Heller

2008 Turning Trade Marks into Brands: how Advertising Agencies Created Brands in the Global Market Place, 1900-1930
by Stefan Schwarzkopf

2008 Quality, Safety And Consumer Behaviour Towards Organic Food In Germany And Portugal
by Maria Raquel Ventura Lucas & Kerstin Röhrich & Cristina Marreiros & Rui Fragoso & Robert Kabbert & Ana Maria Clara & Ines Martins & Sascha Böhm

2008 Solution-Focused Selling
by Dominic Hofstetter

2008 Change Management – Wandlungsprozesse erfolgreich planen und umsetzen
by Claus Steinle & Bernd Eggers & Friedel Ahlers

2008 La première rencontre mémorable entre un consommateur et une marque
by Benoît-Moreau, Florence

2008 Integrarea Managementului Calităţii, Creativităţii Şi Inovaţiei În Sistemul Bancar Românesc
by Dobran, Ruxandra Diana

2008 Relationship selling-application in household appliances retail stores in Santa Fe, Argentina
by Walter Miguel Costa & Inés Küster

2008 Modeling Joint Purchases with a Multivariate MNL Approach
by Yasemin Boztuğ & Lutz Hildebrandt

2008 Co-branding: The Stae of the Art
by Bernd Helmig & Jan-Alexander Huber & Peter S. H. Leeflang

2008 Modeling Competitive Reaction Effects
by Peter S. H. Leeflang

2008 The Way to Victory-Using Military Strategies in Business Situations
by Bogdan Cernat-Gruici

2008 Experiental Marketing vs. Traditional Marketing: Creating Rational and Emotional Liaisons with Consumers
by Dainora Grundey

2008 Logistica - factor de competitivitate
by Mihaela Gabriela Belu

2008 New Web Application Technologies for Global Decision Support in Sales and Marketing - Guidelines for Model Builders
by Mihai Calciu & Dan Somnea

2008 Reddito e capitale nelle società di calcio: la massima serie italiana 1998-2007
by Mario Nicoliello

2008 Il marketing nella gestione di uno stadio moderno
by Stefano Giudice

2008 Impact of private label development across retail formats: Evidences from the Italian dairy market
by Paolo Sckokai & Claudio Soregaroli

2008 Between Intelligence and Espionage in the Contemporary Business Environment
by Oana - Antonia Colibasanu

2008 Marketing and RFID
by Bohumír Štědroň & Václav Malý

2008 Le Marche Mondial Du Vin Et Les Nouvelles Orientations Du Marketing
by Epuran Gheorghe

2008 A Marketing Strategy On Photovoltaic Market
by Coita Dorin Cristian

2008 Marketing Databases - The Shortest Way To Client'S Heart
by Popa Adela Laura & Sasu Dinu Vlad

2008 Qualitative Research Methods: A Comparison Between Focus-Group And In-Depth Interview
by Zaharia Rodica Milena & Grundey Dainora & Stancu Alin

2008 Identifying The Needs For Information Of The Organizations From Bucharest, Muntenia And Oltenia Regions
by Zaharia Razvan & Rosca Mihai Ioan & Anghel Laurentiu

2008 Corporate Social Responsibility In Romania
by Serbanica Daniel & Militaru Gheorghe & Georgescu Bogdan

2008 The Romanian Consumer And Online Marketing – An Exploratory Research Approach
by Pantea Carmen & Veghes Calin

2008 Qualitative Marketing Research Through Usability Testing
by Orzan Mihai & Orzan Gheorghe & Stanculescu Anca-Maria

2008 The Impact of Ad Characteristics on Adolescents’ Attitudes Towards Antismoking Ads
by Domen Bajde & Irena Vida

2008 Advertising Styles’ Impact on Attention in Pakistan
by Kashif Riaz & Syed Karamatullah Hussainy & Abdul Kabeer Kazi & Gobind M. Herani

2008 Relationships of Atmosphere and Perceived Service to Patronage Intention
by Jer-Yan Lin

2008 Store Choice in the Emerging Indian Apparel Retail Market: an Empirical Analysis
by Amit Mittal & Ruchi Mittal

2008 The Applicability Of Benfordâ€™S Law To The Buying Behavior Of Foreign Military Sales Customers
by Charley Tichenor & Bobby Davis

2008 Psychological Pricing. Private vs. Professional Vendors
by T. Van Caneghem

2008 Desarrollo de nuevos productos: caso Grupo «Industrias Alimentarias de Navarra»
by Rábade Herrero, Luis Arturo & Alfaro Tanco, José Antonio

2008 Sporda Sponsorlugun Tuketicilerin Satinalma Niyetine Yansimasi
by Murat Akyildiz & Mehmet Marangoz

2008 Consumers’ Attitudes Towards Mobile Marketing and Mobile Commerce in Consumer Markets
by Suleyman Barutcu

2008 La influencia de la comunicación comercial en el proceso decisional jerárquico: una evaluación empírica en el contexto educativo
by Gema Martínez Navarro & Jaime Rivera-Camino

2008 Las P´s de Mercadeo. Algunas precisiones
by Jaime Baby Moreno & Juan Gonzalo Londoño J.

2008 Gestión Empresarial Orientada Al Valor Del Cliente Como Fuente De Ventaja Competitiva. Propuesta De Un Modelo Explicativo
by LESLIER VALENZUELA & EDUARDO TORRES

2008 Dimensionalidad De La Responsabilidad Social Empresarial Percibida Y Sus Efectos Sobre La Imagen Y La Reputación: Una Aproximación Desde El Modelo De
by ALEJANDRO ALVARADO HERRERA & MARÍA WALESSKA SCHLESINGER DÍAZ

2008 La Gestión De Marca Con Orientación Al Mercado. Una Perspectiva Desde Los Franquiciados
by MA. ESTHER CALDERÓN MONGE & JANNETT AYUP GONZÁLEZ

2008 Caen Los Pantaloncillos
by ANA MARÍA ARBOLEDA ARANGO & ELSA MARÍA COELLO C. & GLORIA MARÍ¬A CUEVAS S. & LINA MARCELA GÓMEZ M.

2008 Lanzamiento De Supermercados Cheap En Venezuela
by OSCAR A. COLMENARES D. & JOSÉ LUIS SAAVEDRA

2008 Competition for exclusive customers: comparing equilibrium and welfare under one-part and two-part pricing
by James D. Reitzes & Glenn A. Woroch

2008 The Neo-Schumpeterian Model of Economic Development in the Basque Country: The role of Social Economy
by Baleren Bakaikoa Azurmendi & Amaia Agirre Aramburu & Anjel Errasti Amozarrain

2008 Bestimmungsfaktoren der Unterschiede einzelbetrieblicher Exportaktivitäten in Ost- und Westdeutschland
by Sabine Engelmann & Michaela Fuchs

2008 Corporate Strategic Branding:How Country And Corporate Brands Come Together
by Bojan Ðorđević

2008 The Market Chain Of Fruit Production In Serbia – A Case Study Of Raspberry And Sour Cherry Cultivation
by Katica Radosavljević

2008 Consumers Products And Services Value Perception
by Nichifor Bogdan & Barin Ioana

2008 Marketing Communication In The Internet
by Duhalm Simona

2008 Acost-Benefit Approach In Developmentofservice Loyalty- An Application In The Banking Sector
by Fikret Cankaya & Zuhal Cilingir

2008 The Attitudes Towards Creditcard Usage: The Case Ofeskisehir Osmangazi Universityeconomic And Administrative Sciences Facultystudents
by Nuray Girginer & Arzum E.Celik & Nurullah Uckun

2008 Movie Tourism: The Role Ofmovies In Destination Marketing
by Hakan Yilmaz & Medet Yolal

2008 Planning A Strategy For Keeping The Customers
by Ruxandra Radoviciu

2008 From The Primacy Of Production To That Of The Market - A Tendency In The Theory And Practice Of The Development Of Marketing At The Level Of Organization
by Adriana Ionescu

2008 Solutions For Test Of Suprem Penetration Ability Of Competitors On International Markets
by Iuliana Cenar

2008 Keeping And Encouraging New Business
by Ruxandra Radoviciu & Iulia Iuga

2008 Changes And Entails On Romanian Retail Market
by Sorin Prada

2008 New Methodologies And Tendencies In Qualitative Marketing Research
by Arcadie Hinescu & Ionela Gavrila-Paven

2008 Measuring Quality Of The Services Provided By The Commercial Web Sites
by Filimon Stremtan & Andreea Muntean

2008 Nation Brands And Tourist Destinations Â€“ An Exploratory Analysis Of Romania In The Context Of Central And Eastern Europe Markets
by Virgil Balaure & Calin Veghes

2008 Consumer Identity And Implications For The Brand
by Raluca Mihalcea & Iacob Catoiu

2008 The Image Of Company, Essential Factor In Developing The Market Strategies
by Florin Radu Pintea & Janetta Sirbu & Boris Samochis

2008 Conceptual Aspects Regarding the Specifics of Marketing Strategies in the Audiovisual Domain
by Elisabeta Andreea BUDACIA

2008 Particularities of the Communication Activities within the Modern Enterprise with a Study Case at SC DEDEMAN SRL
by Daniel GHERASIM & Adrian GHERASIM

2008 Direct Marketing Product-Market Strategies
by Sorina-Raula GIRBOVEANU

2008 The Politics and Remunerations’ Mix
by Mihai VARZARU

2008 The romanian tourism industry in the enlarged community
by Ramona GRUESCU & Roxana NANU & Danut Tiberius EPURE

2008 Aspects concerning the elaboration of the questionnaires used in the marketing research
by Nicolae TEODORESCU & Aurelia-Felicia STANCIOIU & Carmen PUIU

2008 The effects of the lack of coordination within the supply chain
by Carmen Balan

2008 A LSCM approach to the Romanian pharmaceuticals market
by Mihaela Cornelia Prejmerean & Simona Vasilache

2008 Actualities in logistics and transport
by Simona Dordea & Liliana Nicodim

2008 Distribution- the synergetic process in establishing the value
by Monica Aureliana Petcu & Iulia David Sobolevschi

2008 Logistics and Supply Chain Management in Tourism
by Silvia Muhcina & Veronica Popovici

2008 The Impact Of Deontologic Code From The Health Services Area On The Promotional Activities
by Ileana Raducanu

2008 Ethical Responsibility Of Firm’S Marketing Activity
by Alexandru Nedelea

2008 Contextual Inference in Markets: On the Informational Content of Product Lines
by Emir Kamenica

2008(XVIII) Consequences Of A Shift In The Power Balance For The Market Of Services
by Frits van den BERG

2007 The effects of uncertainty avoidance on brand performance: Marketing creativity, product innovation and the brand duration
by Marco S. Giarratana & Anna Torres

2007 Strategic Advertisement with Externalities: A New Dynamic Approach
by Reinoud Joosten

2007 Cybermarketing
by Gheorghe Orzan

2007 Disintermediation durch Mikroanleihen
by Andreas Horsch & Stefan Sturm

2007 En uygun fiyatlandırma stratejisinin grup karar vermeli analitik hiyerarşi süreci ile değerlendirilmesi: Türkiye Otomotiv Sektörü için bir uygulama
by Nuray GİRGİNER & Zeynep ÇAVDAR

2007 Perakendeci markaların önlenemez yükselişi ve tekstil sektörü için alternatif çıkış önerileri
by Ahmet BARDAKÇI & Hakan SARITAŞ & Hakan AYGÖREN

2007 Self servis uygulamalarda teknolojinin algılanan özelliklerinin müşteri memnuniyeti üzerine etkisi
by Gülnil AYDIN

2007 Why does context matter? Attraction effects and binary comparisons
by Wolfgang R. Kï¿½hler

2007 Vom klassischen Produktgeschäft zum Lösungsgeschäft: Implikationen für eine Neugestaltung des Vergütungssystems im Vertrieb
by Nippa, Michael & Wienhold, Doreen & Piezonka, Sascha

2007 Neuroökonomie und Neuromarketing: Neurale Korrelate strategischer Entscheidungen
by Hain, Cornelia & Lehmann-Waffenschmidt, Marco & Kenning, Peter

2007 Asymmetric Price Adjustment in the Small
by Levy, Daniel C. & Chen, Haipeng (Allan) & Ray, Sourav & Bergen, Mark

2007 Determinantes del Comportamiento Variado del Consumidor en el Escenario de Compra
by Carmen Berné Manero & Noemí Martínez Caraballo

2007 Advertising and production of a seasonal good for a heterogeneous market: from total segment separability to real media
by Daniela Favaretto & Bruno Viscolani

2007 A leverage theory of reputation building with co-branding: Complementarity in reputation building
by Jay Pil Choi & Doh-Shin Jeon

2007 Ownership structure, customer satisfaction and brand equity
by Anna Torres & Josep A. Tribó

2007 How Do Consumers Make Choices? A Summary of Evidence from Marketing and Psychology
by Babutsidze, Zakaria

2007 Le design est-il comestible ?
by Gallen, C. & Sirieix, L.

2007 Comparing Organic Urban Consumers in Developing and Developed Countries: First Results in Brazil and France
by Sirieix, L. & Santiago de Abreu, L. & Aico Watanabe, M. & Kledal, P.R.

2007 Consumers and Food Miles
by Sirieix, L. & Grolleau, G. & Schaer, B.

2007 Les effets des labels " bio " et " commerce équitable " sur le consentement à payer des chocolats
by Tagbata, D. & Sirieix, L.

2007 De l’attitude vis-a-vis de la communication à la marque consommée : la marque Dove (the attitude towards communication on brand consumption: the Dove’s brand case)
by Pierre Ghewy

2007 The real thing: a profile of the coca cola company
by Hartogh, Matthew

2007 A model of university choice: an exploratory approach
by Raposo, Mário & Alves, Helena

2007 The Effects of Detailing on Prescribing Decisions under Two-Sided Learning
by Ching, Andrew & Ishihara, Masakazu

2007 The Price Consideration Model of Brand Choice
by Ching, Andrew & Erdem, Tulin & Keane, Michael

2007 The effect of relative thinking on firm strategy and market outcomes: A location differentiation model with endogenous transportation costs
by Azar, Ofer H.

2007 The Taylor Effect on the Performances of the Red Devils’ Football Brand
by Leitão, João

2007 Discussion of "Inflation and Relative Price Asymmetry" by Ratfai, A
by Levy, Daniel

2007 Coordonatele auditului in marketingul financiar-bancar - situatia din Romania
by Dura, Codruta & Driga, Imola

2007 A conceptual analysis of brand evaluation
by Moisescu, Ovidiu Ioan

2007 Chłonność rynku lokalnego a rozwój małych i średnich przedsiębiorstw w świetle badań empirycznych
by Wach, Krzysztof

2007 Discussion of "Lumpy Price Adjustments: A Microeconometric Analysis" by Dhyne, et al. (2007)
by Levy, Daniel

2007 CSR and Social Marketing: What is the desired role for Universities in fostering Public Policies?
by Leitão, João & Silva, Maria José

2007 The marketing importance of European funded project
by Grigorescu, Adriana

2007 Where in the world is the market? : The income distribution approach to understanding consumer demand in emerging countries
by Canback, Staffan & D'Agnese, Frank

2007 Word of Mouth and Taste Matching: A Theory of the Long Tail
by Andres Hervas-Drane

2007 Stuck in the Adoption Funnel: The Effect of Delays in the Adoption Process on Ultimate Adoption
by Anja Lambrecht & Katja Seim & Catherine Tucker

2007 The Impact of Online Information on the Purchase of Certified Used Cars
by Vandana Ramachandran & Siva Viswanathan & Sanjay Gosain

2007 Deriving the Pricing Power of Product Features by Mining Consumer Reviews
by Nikolay Archak & Anindya Ghose & Panagiotis G. Ipeirotis

2007 An Empirical Analysis of Search Engine Advertising: Sponsored Search and Cross-Selling in Electronic Markets
by Anindya Ghose & Sha Yang

2007 Customer Infomation Sharing: Strategic Incentives and New Implications
by Byung-Cheol Kim & Jay Pil Choi

2007 Blockbuster Culture's Next Rise or Fall: The Impact of Recommender Systems on Sales Diversity
by Daniel Fleder & Kartik Hosanagar

2007 Metodi quantitativi di rilevazione dell’impatto della comunicazione nelle strategie di marketing
by Matteo FINI & Patrizio GREGORI

2007 Metodi quantitativi di valutazione e monitoraggio dei rapporti con la clientela. Strategie di marketing e modelli di customer equity
by Matteo FINI & Patrizio GREGORI

2007 Strategie di marketing e metodi quantitativi di valutazione economica del marchio
by Matteo FINI & Patrizio GREGORI

2007 Modellselektion in Finite Mixture PLS-Modellen
by Sarstedt, Marko & Salcher, André

2007 Evaluating the Effectiveness of GMS Economic Corridors: Why is There More Focus on the Bangkok-Hanoi Road than the East-West Corridor?
by Ishida, Masami

2007 An Open Mind Wants More: Opinion Strength and the Desire for Genetically Modified Food Labeling Policy
by Sonja Radas & Mario Teisl

2007 Integrating latent variables in discrete choice models – How higher-order values and attitudes determine consumer choice
by Dirk Temme & Marcel Paulssen & Till Dannewald

2007 Long-Term Orientation In Family And Non-Family Firms: A Bayesian Analysis
by Jörn Hendrich Block & Andreas Thams

2007 Estimation with the Nested Logit Model: Specifications and Software Particularities
by Nadja Silberhorn & Yasemin Boztug & Lutz Hildebrandt

2007 Perfect and Dynamic Segmentation via the Internet
by Matthias Huehn

2007 Ambiguity aversion and the power of established brands
by A. V. Muthukrishnan & Luc Wathieu

2007 Indirect Network Effects in New Product Growth
by Stremersch, S. & Tellis, G.J. & Franses, Ph.H.B.F. & Binken, J.L.G.

2007 Marketing Communication Drivers of Adoption Timing of a New E-Service among Existing Customers
by Prins, R. & Verhoef, P.C.

2007 Longitudinal Study on the Performance of U.S. Pharmaceutical Firms: The Increasing Role of Marketing
by Pattikawa, L.H.

2007 India: a Case of Fragile Wireless Service and Technology Adoption?
by Pau, L-F. & Motiwalla, J.

2007 The Role of National Culture in Advertising’s Sensitivity to Business Cycles: An Investigation Across All Continents
by Deleersnyder, B. & Dekimpe, M.G. & Steenkamp, J-B.E.M. & Leeflang, P.S.H.

2007 A Manager's Perspective on Combining Expert and Model-based Forecasts
by Franses, Ph.H.B.F. & Legerstee, R.

2007 Peer Influence in Network Markets: An Empirical Investigation
by Block, J.H. & Koellinger, Ph.D.

2007 The Debate on Influencing Doctors’ Decisions: Are Drug Characteristics the Missing Link?
by Venkataraman, S. & Stremersch, S.

2007 Identifying Unknown Response Styles: A Latent-Class Bilinear Multinomial Logit Model
by van Rosmalen, J.M. & van Herk, H. & Groenen, P.J.F.

2007 How Will Online Affiliate Marketing Networks Impact Search Engine Rankings?
by Janssen, D. & van Heck, H.W.G.M.

2007 Demand-Driven Scheduling of Movies in a Multiplex
by Eliashberg, J. & Hegie, Q. & Ho, J. & Huisman, D. & Miller, S.J. & Swami, S. & Weinberg, C.B. & Wierenga, B.

2007 Outsourcing Salespeople in Building Arousal towards Retail Buying
by Rajagopal

2007 Arousal and Merriment as Decision Drivers among Young Consumers
by Rajagopal

2007 Emerging Perspectives on Self Service Technologies in Retail Banking
by Rajagopal & Ananya Rajagopal

2007 Optimizing Franchisee Sales and Business Performance in Retail Food Sector
by Rajagopal

2007 Administration of Sales Force Tasks under Field Conditions
by Rajagopal

2007 Dynamics of Buyer-Supplier Co-dependency for Optimizing Functional Efficiency
by Rajagopal

2007 Brand Metrics: A Tool to Measure Performance
by Rajagopal & Rajagopal, Amritanshu

2007 New Product Introduction and Seasonality Effect in Food Products Retailing
by Rajagopal

2007 Decision making and brand choice by older consumers
by Laurent, Gilles

2007 The Effect of Expertise on the Relation between Implicit and Explicit Attitude Measures:An formation Availability/Accessibility Perspective
by Czellar, Sandor & Luna, David

2007 To be or not to be consistent in brand logo changes?
by Czellar, Sandor & Kocher, Bruno

2007 The State of Marketing in Leading MNCÃ¢â‚¬â„¢s and their Local Competitors in Pakistan : Findings of a Baseline Survey
by Irfan Amir & Farrah Arif

2007 Imagen y posicionamiento de las tiendas de barrio en Colombia aplicando el análisis factorial de correspondencias - AFC -
by Emperatriz Londoño Aldana

2007 Economics for marketing revisited
by Ana Isabel Costa & Cesaltina Pires

2007 Competition Policy Implications of Electronic Business-to-Business Marketplaces: Issues for Marketers
by Andrew Pressey & John K. Ashton

2007 The Regulatory Perception of the Marketing Function: an Interpretation of UK Competition Authority Investigations 1950-2005
by John K. Ashton & Andrew Pressey

2007 Vertical integration or specialisation: producing and commercialising cotton goods (1815-1913)
by Marc Prat Sabartes

2007 The Process of Marketing Segmentation Strategy Selection
by Ionel Dumitru

2007 Pozitioning Strategies Used in Strategic Marketing
by Ionel Dumitru

2007 Une approche non verbale de l’identité musicale de la marque : influence du « timbre » et du « tempo » sur l’image de marque évoquée
by Goudey, Alain

2007 Nonlinear Effects in Brand Choice Models: Comparing Heterogeneous Latent Class To Homogeneous Nonlinear Models
by Marion Schindler & Bernhard Baumgartner & Harald Hruschka

2007 Characteristics and Behaviors Types of Bank’s Clients and the Negotiation Tactics Adjusting (part II)
by Carmen-Loredana TOPALA

2007 Share of wallet in Australian retail banking an empirical study with implications for practice and research
by Baumann, Chris & Elliott, Gregory & Burton, Suzan

2007 How to design customer-centric processes in the banking industry
by Heckl, Diana & Moormann, Jürgen

2007 Applied Financial Marketing - Myth Versus Reality
by Shojai, Shahin & Badcock, Julian & De Fursac Gash , Alex

2007 The logic of the brand
by Arvidsson, Adam

2007 Teoría de la incertidumbre aplicada al valor del cliente en situaciones contractuales con intervalos de confianza = The Uncertainty Theory assignment in the Customer Lifetime Valuation (CLV) for contractual settings with security intervals
by Gil Lafuente, Anna M. & Ortigosa, Mauricio & Merigó, José M.

2007 Regulating Damage Clauses in (Labor) Contracts
by Gerd Muehlheusser

2007 Trust and Commitment in Professional Service Marketing Relationships in Business-to-Business Markets
by Barbara Cater

2007 Measuring the Impacts of Organizational Responses: Case of Northern Cyprus Hotels
by Erdogan Haktan Ekiz & Huseyin Arasli

2007 Determinants of Consumer Willingness to Purchase Non-Deceptive Counterfeit Products and the European Union
by Irena Vida

2007 The Impact of the Quality Management System ISO 9000 on Customer Satisfaction of Slovenian Companies
by Franka Piskar

2007 "Dupla vagy semmi". Duplikációbecslés szimulációs módszerekkel
by Benedek, Gábor

2007 Testing Servqual Dimensions on the Commercial Bank Sector of Northern Cyprus
by Okan Veli Safakli

2007 Factors Affecting the Innovation Process in the Cypriot Food and Beverage Industry
by Efstathiades A. & Boustras G. & Bratskas R. & Michaelides A.

2007 Aproximación teórica de la lealtad de marca: enfoques y valoraciones
by Colmenares, Oscar A. & Saavedra, José L.

2007 Gestión de la calidad en servicios: una revisión desde la perspectiva del management
by Serrano Bedia, Ana Mª & López Fernández, Concepción & García Piqueres, Gema

2007 Las barreras a la integración interfuncional y su relación con el rendimiento de los nuevos productos en las empresas innovadoras españolas
by Varela González, José Antonio & Bande Vilela, Belén & Río Araújo, Mª Luisa del & Fernández Ferrín, Pilar

2007 Gida Urunleri Satin Alma Davranisinda Ambalajin Rolu
by Fusun Gokalp

2007 Tuketicilere Yonelik Satis Gelistirmenin Artan Onemi, Uygulanabilirligi ve Izlenecek Stratejilerin Isletmeler Acisindan Degerlendirilmesi
by Ali Gulcubuk

2007 Uluslararasi Pazarlarda Turk Marinalarinin Cekiciligi ve Pazarlama Stratejileri
by Engin Deniz Eris

2007 Hizmet Sektorunde Iliski Pazarlamasi: Butik Oteller ve 5 Yildizli Oteller Uzerine Karsilastirmali Bir Arastirma
by Basak Karakas & Bulent Bircan & Osman Gok

2007 Sosyal Pazarlama: Engeller ve Oneriler
by Gul Bayraktaroglu & Burcu Ilter

2007 Impacto del mercadeo social en organizaciones de servicios
by Carlos Andrés Aristizabal Botero

2007 Cláusulas sociales y mercados tutelados: herramientas para la competitividad de las empresas de inserción
by Maite Ruiz Roqueñi & José Luis Retolaza Ávalos & Aitziber Mugarra Elorriaga

2007 La gestión de la comunicación como elemento generador de transparencia en las organizaciones no lucrativas
by José Mª Herranz de la Casa

2007 Colaboración de los compradores de las cooperativas agroalimentarias: factores explicativos y efectos sobre el desempeño de la relación
by Narciso Arcas Lario & Miguel Hernández Espallardo

2007 La importancia de Innovar
by Eduardo Ruiz Tellez

2007 Las Relaciones Fabricante Distribuidor Como Elementosb Ásicos De Competitividad: Evaluación De Tres Factores Moderadores. Análisis Empírico En El Caso Del Cluster Cerámico Español
by Patricia B, Márquez Rodríguez

2007 Relationship Marketing In Digital Economy
by Bojan Đorđević

2007 Strategic framework for CRM implementation
by Elena Georgieva & Maria Kehayova

2007 The Chinese Approach to the Relationship Marketing (GUANXI)
by Dancho Danchev

2007 Strategic Solutions for Combining of Marketing Mix Elements
by Petar Bantchev

2007 Sisteme inteligente pentru asistarea deciziilor in marketing bazate pe modele
by Gheorghe Orzan & Traian Surcel

2007 Responsabilitatea sociala a companiilor romanesti – un pas catre dezvoltarea durabila
by Alin Stancu & Mihai Orzan

2007 Particularitati ale auditului de marketing si analiza SWOT in sectorul financiar – bancar
by Alina Filip

2007 Comunicarea de marketing – o analiza din perspectiva evolutiei opticii de marketing
by Ioana Popescu

2007 Strategia de marketing in spatiul virtual
by Gheorghe Orzan

2007 Asocierea de imagine intre companie si sportiv – element de diferentiere in comunicarea de marketing
by Mihaela Constantinescu

2007 Continutul si caracteristicile produselor si serviciilor finaciar-bancare
by Alina Filip

2007 The Effect Of Personal Values On Consumersâ€™ Inclination To Adoptinnovations
by Cevahir Uzkurt

2007 Brand Commitmentas Acomponentofbrand Equity- Aresearch Concerning Coke
by Ridvan Karalar & Hakan Kiraci

2007 AResearch on the Attitudes and Behaviors of University Students About Family Businesses As a Employee Candidate and Consumer
by F.Bahar Ozdogan

2007 Development of a Scale forMeasuring Consumer Behaviorin Store Choice
by Veysel Yilmaz & Cengiz Aktas & H.Eray Celik

2007 Relationship between Store Characteristics and Store Choice
by Syed Akif Hasan & Hammad Ur Rehman

2007 A Comparative Analysis Regarding Brand Name Strategies
by Moisescu Ovidiu Ioan & Gica Oana Adriana

2007 An Analysis Of The Brand Loyalty Based Consumer Typology
by Moisescu Ovidiu Ioan & Gica Oana Adriana

2007 Clients’ Attitude In Relation With The Bank - Behavioral Studies
by Cristea Mirela & Tufan Ekrem

2007 Some Aspects About Direct Marketing In Insurance
by Mitu Narcis Eduard

2007 How Retailing Has Changed? What Marketing Did For This Change?
by Rodica Erdei

2007 Is the price right? Pricing for long term profitability
by Andrea Erika NyArAdi

2007 Strategic university management and marketing)
by Constantin Bratianu & Nicolae Al. Pop

2007 The analysis of the need for SQAM services in Romania
by Dinu Vasile & Laurentiu Tachiciu

2007 Multi Level Marketing Integration Process Management
by Nicola Yankov

2007 Development And Problems Of The Tourism In Bulgaria
by Vania Kuzdova Banabakova

2007 The Impact Of E-Commerce On The Supply Chain B2b In Ireland
by George Onofrei & Alexandru Nedelea

2007 The Role Of Marketing In Sme’S Development In Republic Macedonia
by Tatiana Mirchevska & Vladimir Mirchevski

2007 Techniques of comparative analysis regarding commercial websites
by Angela Eliza Micu & Adrian Micu

2007 The impact of information technology on the Romanian markets and e-commerce
by Claudia-Elena Tuclea

2007 New style in comunication: consumer-generated media
by Mihai Teodor Negrea

2006 Marketing Information Systems
by Gheorghe Orzan

2006 Dış kaynaklardan yararlanma’nın bir modeli olarak bayilik sisteminde sözleşme ve kontrol değişkenlerinin güven ve bağlılığa olan etkileri ve bayilerin işbirliğini artırma arzusu
by Mehmet BEYTUR & Serkan AYDIN

2006 Pazarlama ve ürün tasarımı performansının finansal performans üzerindeki etkileri: İmalat sektöründe bir uygulama
by Ayşe Tansel ÇETİN & Gökhan ÖZER & Mevlüt KARAKAYA

2006 Überwindung betriebswirtschaftlicher Defizite im Innoregio-Netzwerk Kunststoffzentrum Westmecklenburg
by Neunteufel, Herbert & Rössel, Gottfried & Sassenberg, Uwe & Laske, Michael & Kipura, Janine & Brüning, Andreas

2006 Is there a Market for Microlending in Industrialized Countries?
by Kritikos, Alexander S. & Kneiding, Christoph & Germelmann, Claas Christian

2006 Segmentation model with respect to the difference in means
by Marcin Owczarczuk

2006 Perceived risk and trust associated with purchasing at Electronic Marketplaces
by Verhagen, Tibert & Meents, Selmar & Tan, Yao-Hua

2006 Are Americans' musical preferences more omnivores today?
by Jordi López-Sintas & Anna Torres & Konstantina Zerva

2006 Perceptual mapping of practical ethics along the value chain: A multiple correspondence analysis with industry and cultural indices as supplementary variables
by Antonio Ladrón de Guevara & Anna Torres & Josep A. Tribó

2006 Place de l'origine dans la qualité et dimensions de l'image : perceptions des experts Français et Tunisiens, cas de l'huile d'olive
by Dekhili, S. & D'Hauteville, F.

2006 A New Multivariate Product Growth Model
by H.P. Boswijk & D. Fok & P.-H. Franses

2006 Comportement de l’individu questionne le cas du consommateur (Response behavior of the human subject the consumer case)
by Valerius M. Ciuca

2006 La banalisation du luxe (Democratization of luxury) Abstract : La plupart des achats pratiqués sont effectués par des clients occasionnels, ce qui a conduit les entreprises à s’adapter par une nouvelle stratégie. En effet, suite à l’intensification de la concurrence et à la concentration du secteur qui engendrent une contrainte de rentabilité immédiate, mais aussi en raison des impératifs nouveaux du marché, les maisons de luxe se voient obligées d’élargir leur offre afin d’ajouter à une clientèle dite traditionnelle une clientèle plus vaste. Dès lors, le secteur du luxe est progressivement passé d’une logique d’offre où seul un nombre restreint de personnes était ciblé, à une politique d’offre où des professionnels du marketing étudient la demande du marché afin d’orienter la production des biens vers un marché de masse. La banalisation est une problématique capitale et décisive car les maisons de luxe doivent préserver leur image de marque tout en élargissant leur clientèle : elles s’efforcent de créer et de pérenniser leurs marques, sans jamais oublier qu’une marque ne peut pas s’associer à n’importe quel objet, sous peine de menacer l’ensemble de ses représentations. Par conséquent, chaque nouveau produit présente un risque pour la gamme toute entière, d’où le risque d’une erreur stratégique par le choix de la banalisation. Le danger est de voir la clientèle aisée se tourner vers d’autres grands noms pratiquant toujours cet esprit d’élitisme qui caractérise le « luxe ». The luxury market is no longer reserved for an elite as its evolution over the last fifteen years clearly indicates. Luxury goods companies have been forced to adapt and resort to new strategies to take into account the fact that most purchases are now made by occasional clients. The keen competition and the on-going concentration in that sector – with the resulting short term profitability constraints - together with the new market conditions, have forced luxury goods companies to broaden their offer so as to add new customers to their traditional base. As a consequence, the luxury market has progressively moved away from an offer-driven logic – targeting a small number of people – in favor of an offer-based policy with marketing professionals studying market demand so as to direct the production of goods towards mass production. The democratization of luxury constitutes a major challenge for those companies which must preserve their image while broadening their customer base: they now strive to create and perpetuate their brand image, without ever forgetting that a brand cannot be associated to just any object, as this might constitute a threat to all its brand representations. Thus every new product constitutes a real threat to the whole range and there is a risk of making a strategic mistake by appealing to the mass market; and there is also a clear danger of seeing affluent customers turn to other great names that still foster this ‘elite spirit’ that characterizes « luxury »
by Eric Vernier & Pierre Ghewy

2006 Econymic Information Design
by Nedobity, Wolfgang

2006 Advertising in Duopoly Market
by Situngkir, Hokky

2006 A Conceptual Analysis of Brand Loyalty As Core Dimension of Brand Equity
by Moisescu, Ovidiu I.

2006 Конкурентоспособность В Маркетинге
by Kaluzhsky, Mikhail

2006 Cross-border Identity in Building a Regional Brand: the Northern Transylvania Region
by Soproni, Luminita

2006 Strategii de diferentiere pentru produsele de presa generaliste
by Radu, Raluca Nicoleta

2006 Market Effects of Generic Entry: The Role of Physicians and of Non-Bioequivalent Competitors
by Gonzalez, Jorge & Sismeiro, Catarina & Dutta, Shantanu & Stern, Philip

2006 Aspects regarding rebranding strategies - A conceptual and practical approach
by Moisescu, Ovidiu Ioan

2006 Product-line variety and innovation along product life-cycle in car market: are carmakers’ policies really effective?
by Volpato, Giuseppe & Stocchetti, Andrea

2006 Process of the European integration effects on the marketing activity
by Grigorescu, Adriana

2006 Marketing mix and TQM - compelmetary philosophies of companies sustainable development
by Grigorescu, Adriana & Bob, Constantin

2006 Public and private affairs marketing in rural tourism development
by Grigorescu, Adriana

2006 Asymmetric Price Adjustment in the Small
by Levy, Daniel & Chen, Haipeng (Allan) & Ray, Sourav & Bergen, Mark

2006 Segmentation for path models and unobserved heterogeneity: The finite mixture partial least squares approach
by Ringle, Christian M.

2006 Of the significance of business relationships
by Filipe J. Sousa & Luís M. de Castro

2006 Examining the segment retention problem for the “Group Satellite” case
by Ana Oliveira-Brochado & F. Vitorino Martins

2006 Coarse Thinking and Persuasion
by Sendhil Mullainathan & Joshua Schwartzstein & Andrei Shleifer

2006 Does Price Matter in Charitable Giving? Evidence From a Large-Scale Natural Field Experiment
by Dean Karlan & John A. List

2006 Alliances between competitors and consumer information
by Paolo Giorgio GARELLA & Martin PEITZ

2006 Sample- and segment-size specific Model Selection in Mixture Regression Analysis
by Sarstedt, Marko

2006 Exploring the Nature of Loss Aversion
by Johnson, Eric J. & Gächter, Simon & Herrmann, Andreas

2006 Exploring the Nature of Loss Aversion
by Eric J. Johnson & Simon Gächter & Andreas Herrmann

2006 Explaining Satisfaction In Double Deviation Scenarios: The Effects Of Anger And Distributive Justice
by Ana B. Casado & Francisco J. Mas & Hans Kasper

2006 PLS Path Modeling – A Software Review
by Dirk Temme & Henning Kreis & Lutz Hildebrandt

2006 Formative Measurement Models in Covariance Structure Analysis: Specification and Identification
by Dirk Temme & Lutz Hildebrandt

2006 Probleme der Validierung mit Strukturgleichungsmodellen
by Lutz Hildebrandt & Dirk Temme

2006 Estimation with the Nested Logit Model: Specifications and Software Particularities
by Nadja Silberhorn & Yasemin Boztug & Lutz Hildebrandt

2006 A Combined Approach for Segment-Specific Analysis of Market Basket Data
by Yasemin Boztug & Thomas Reutterer

2006 Does Price Matter in Charitable Giving? Evidence from a Large-Scale Natural Field Experiment
by Dean Karlan & John A. List

2006 Changes in the Importance of Bank Attributes Provoked by a Financial Crisis: A Dynamic Analysis of the Uruguayan Case
by Nora Lado & Anna Torres & Oscar Licandro

2006 Environmental Practices and Relational Marketing in the Spanish Automotive Sector: Success Determinants for the Reverse Logistics Programs
by Ma José Álvarez Gil & Nora Lado & Pascual Berrone & F. Javier Husillos

2006 Do Loyalty Programs Really Enhance Behavioral Loyalty? An Empirical Analysis Accounting for Self-Selecting Members
by Leenheer, J. & van Heerde, H.J. & Bijmolt, T.H.A. & Smidts, A.

2006 “Emotional” versus “Emotioneel”: Advertising Language and Emotional Appraisal
by Puntoni, S.

2006 The Quest for Citations: Drivers of Article Impact
by Stremersch, S. & Verniers, I.W.J. & Verhoef, P.C.

2006 Multidimensional Scaling with Regional Restrictions for Facet Theory: An Application to Levi's Political Protest Data
by Groenen, P.J.F. & van der Lans, A.

2006 Time-Series Models in Marketing
by Dekimpe, M.G. & Franses, Ph.H.B.F. & Hanssens, D.M. & Naik, P.

2006 Dynamic and Competitive Effects of Direct Mailings
by van Diepen, M. & Donkers, A.C.D. & Franses, Ph.H.B.F.

2006 Categorization by Groups
by Hamilton, R.W. & Puntoni, S. & Tavassoli, N.T.

2006 Moving in Social Circles – Social Circle Membership and Performance Implications
by Verbeke, W.J.M.I. & Wuyts, S.H.K.

2006 Polysemy in Advertising
by Puntoni, S. & Schroeder, J.E. & Ritson, M.

2006 How Feedback Can Improve Managerial Evaluations of Model-based Marketing Decision Support Systems
by Kayande, U. & de Bruyn, A. & Lilien, G.L. & Rangaswamy, A. & van Bruggen, G.H.

2006 When Should Nintendo Launch its Wii? Insights From a Bivariate Successive Generation Model
by Franses, Ph.H.B.F. & Hernández-Mireles, C.

2006 Modeling Brand Extension as a Real Option: How Expectation, Competition and Financial Constraints Drive the Timing of Extensions
by Pattikawa, L.H.

2006 Institutional Forecasting: The Performance of Thin Virtual Stock Markets
by van Bruggen, G.H. & Spann, M. & Lilien, G.L. & Skiera, B.

2006 Irritation Due to Direct Mailings from Charities
by van Diepen, M. & Donkers, A.C.D. & Franses, Ph.H.B.F.

2006 Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact On Optimizing Shelf Arrangements
by van Nierop, J.E.M. & Fok, D. & Franses, Ph.H.B.F.

2006 Architecting Brands: Managerial Process and Control for Emerging Enterprises
by Rajagopal

2006 Leisure Shopping Behavior and Recreational Retailing:A Symbiotic Analysis of Marketplace Strategy and Consumer Response
by Rajagopal

2006 Analysis of Effective Control Practices in Sales Management: A Comparative Study in Developing Countries
by Rajagopal

2006 Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis
by Rajagopal

2006 Ambiance Factors, Emotions, and Web User Behaviour:a Model Integrating and Affective and Symbolical Approach
by Lambert, Brice

2006 Supermarket Pricing Strategies
by Ellickson, Paul & Misra, Sanjog

2006 Holiday Non-Price Rigidity and Cost of Adjustment
by Georg Muller & Mark Bergen & Shantanu Dutta & Daniel Levy

2006 The Anatomy of a Price Cut: Discovering Organizational Sources of the Costs of Price Adjustment
by Mark J. Zbaracki & Mark Bergen & Daniel Levy

2006 Marketing Communication Strategies Focused on High School Graduates. Case Study: The Faculty of Marketing of the Academy of Economic Studies from Bucharest
by Carmen Balan

2006 Erorile datorate operatorului de interviu in cadrul sondajelor / Survey errors generated by interviewers
by Carmen Balan

2006 Utilizarea observarii bazate pe echipamente in cercetarile de marketing / Mechanical observation in marketing research
by Carmen Balan

2006 Sistemul informational logistic: componente si macroprocese / Logistic Information System: Components and Macro-Processes
by Carmen Balan

2006 Solutiile informatice de management al depozitelor pe piata solutiilor operationale pentru lantul de aprovizionare-livrare / Warehouse Management Systems on the Supply Chain Execution Market
by Carmen Balan

2006 Customer and Supplier Involvement in New Service Development
by Frank Hull & Bo Edvardsson & Chris Storey

2006 Service Innovation, User Involvement, and Intellectual Property Management
by Christiane Hipp & Cornelius Herstatt

2006 Customer-Oriented Service Engineering As a Success Factor — Findings of Case Studies of Customer Integration in the Service Development Process
by Rainer Nägele

2006 Video-Based Methodology: Capturing Real-Time Perceptions of Customer Processes
by Per Echeverri

2006 How to Better Learn from Users
by Hans Björkman

2006 Service Encounter Analysis Based on Customer Retrospection
by Per Echeverri

2006 Customer Involvement — Lessons Learned: A Study of Three Customer Involvement Projects at Volvo Cars
by Fredrik Dahlsten

2006 Learning from Experiments Involving Users in Service Innovation
by Peter R. Magnusson

2006 Managing Ideas That Are Unthinkable in Advance: A Matter of How and Where You Ask
by Per Kristensson

2006 New Service Development: Learning from and with Customers
by Bodil Sandén & Jonas Matthing & Bo Edvardsson

2006 Customer-to-Customer Interaction in Service Development: A Many-to-Many Approach
by Evert Gummesson

2006 Customers as Co-Innovators: An Initial Exploration of Its Strategic Importance
by Ulf Mannervik & Rafael Ramirez

2006 The Role of the Customer in the Development Process
by Bodil Sandén & Anders Gustafsson & Lars Witell

2006 Process of Customer Interaction in New Service Development
by Ian Alam

2006 Introduction
by The Editors

2006 Involving Customers in New Service Development
by

2006 Dynamiques des Entreprises Agroalimentaires (EAA) du Languedoc-Roussillon : évolutions 1998-2003. Programme de recherche PSDR 2001-2006 financé par l'Inra et la Région Languedoc-Roussillon
by

2006 The Impact of Business to Consumer E-Commerce on Organizational Structure, Brand Architecture, IT Stucture, and their Interrelations
by Andreas Strebinger & Horst Treiblmaier

2006 Are the Vickrey Auction and the BDM Mechanism Really Incentive Compatible? - Empirical Results and Optimal Bidding Strategies in Cases of Uncertain Willingness-to-pay
by Klaus Peter Kaas & Heidrun Ruprecht

2006 Competitiveness of Slovenia as a Tourist Destination
by Doris Gomezelj Omerzel

2006 The Influence of Previous Visitation on Customer's Evaluation of a Tourism Destination
by Maja Konecnik & Mitja Ruzzier

2006 Internal Marketing and Schools: The Slovenian Case Study
by Vinko Logaj & Anita Trnavcevic

2006 Utilización del Análisis Conjunto para el estudio de las preferencias de los franquiciadores sobre el perfil de franquiciado/Using Conjoint Analysis to research franchisors’ preferences on franchisee profile
by RAMÍREZ HURTADO, J.M. & GUERRERO CASAS, F.M. & RONDÁN CATALUÑA, F.J.

2006 Foreign Product Perceptions and Country of Origin Analysis across Black Sea:Studies on Azerbaijan, Bulgaria, Georgia, Russia and Turkey
by Ali Rıza Apil

2006 High School Girls’ Shopping Mall Experiences, Perceptions and Expectations: A Qualitative Study
by Burcu Ilter TABAK & Ozge OZGEN & Bilge AYKOL

2006 Construyendo marcas. El futuro es de quienes construyen marcas de renombre
by Eduardo Ruíz Tellez & Carmen Alarcon Romano

2006 Tourist Destination Cluj-Napoca, Romania
by SMARANDA ADINA COSMA

2006 Specifics of the Communication Policy of the Banks in Bulgaria
by Boyana Boyanova

2006 Marketing Approach in the Activity of Pension Insurance Companies
by Silvia Panteleeva-Iordanova

2006 An Application Of ConsumerPreferences Via Conjoint Analysis: How To Choose AHome PC
by Harun Sonmez

2006 Buying Behaviour Of International Shopping Center Consumers- An Application In Bursa
by Omer Akat & Cagatan Taskâ€ºn & Aysun Ozdemir

2006 Marketing Problems of Tourism Certifacated Hotel Managements- AField Survey in Balâ€ºkesirProvince
by Bedriye Tuncsiper & Mehmet Oguzhan â€¹lban

2006 Suveranitatea Consumatorului – Criteriu Al Bunastarii In Reformularea Misesiana A Teoriei Monopolului Si Limitele Acestuia
by Costea Elena-Diana

2006 Marca – Definitie Si Semnificatii
by Moisescu Ovidiu Ioan

2006 What We, Belgian’S, Consider To Be Marketing
by Pieter Billiau & Pieter Vandenberghe

2006 Aesthetics Confers Value To The Firm
by Gheorghe Meghisan & Flaviu Meghisan

2006 Defining Aspects Of Setting The Price According To The Customer And The Competition
by Adrian MICU

2006 Distribution, Market Stage And Stage Of Connection With The Customer
by Cristinel – Sandu POPESCU

2006 The Strategic Importance Of After-Sales Services For The Insurance Of Growth In Customer-Value-Oriented Management: An Observation Of Small- And Medium-Sized Industrial Goods Manufacturers
by Tim Bendig & Tobias Irion & Nora Oettgen

2006 The Role Of Information For Global Marketing - Educational And Practical Aspects
by Tatjana Petkovska Mirchevska

2006 Management Of Tourist Companies On The Modern Tourist Market
by Slobodan Cerovic

2006 Some Basic Skills For Successful Personal Sales
by Vanya Kuzdova Banabakova

2005 Tenure Dependence in Consumer-Firm Relationships: An Empirical Analysis of Consumer Departures from Automobile Insurance Firms
by Mark Israel

2005 Kundenintegration bei Finanzdienstleistungen
by Enke, Margit & Poznanski, Steffi

2005 Aufbau von Vertrauen in Dienstleistungsinteraktionen durch Instrumente der Kommunikationspolitik - dargestellt am Beispiel der Beratung kleiner und mittlerer Unternehmen -
by Enke, Margit & Greschuchna, Larissa

2005 Shattering the Myth of Costless Price Changes: Emerging Perspectives on Dynamic Pricing
by Mark Bergen & Mark Ritson & Shantanu Dutta & Daniel Levy & Mark Zbaracki

2005 Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Analysis
by Rajagopal

2005 The Magnitude of Menu Costs: Direct Evidence from Large U.S. Supermarket Chains
by Daniel Levy & Mark Bergen & Shantanu Dutta & Robert Venable

2005 Asymmetric Wholesale Pricing: Theory and Evidence
by Sourav Ray & Haipeng Chen & Mark Bergen & Daniel Levy

2005 Private Label Price Rigidity during Holiday Periods
by Georg Müller & Mark Bergen & Shantanu Dutta & Daniel Levy

2005 Price Adjustment at Multiproduct Retailers
by Daniel Levy & Shantanu Dutta & Mark Bergen & Robert Venable

2005 Marketing as an entrance barrier into the fashion market
by Pedro Cosme Costa Vieira

2005 Marketing Higher Education: Students’ Service Expectations
by Mario Raposo & Helena Alves

2005 La Medición De La Satisfacción En La Enseñanza Universitaria: El Ejemplo De La Universidade Da Beira Interior
by Helena Alves & Mário Raposo

2005 The Advertising Push And The Brand Image Of The Marketing Degrees In Portugal
by Joao Leitao & Ricardo Gouveia Rodrigues & Paulo Duarte

2005 Multi-attribute Analysis of Confidence, Convenience and Price Functions of Customers of Financial Services Firms: a GLS Systems Model
by Ananth Rao

2005 Measuring Customer Value Gaps: An Empirical Study in Mexican Retail Market
by Rajagopal

2005 Measuring Customer Value and Market Dynamics for New Products of a Firm:An Analytical Construct for Gaining Competitive Advantage
by Rajagopal

2005 The importance of website content in online purchasing across different types of products
by Verhagen, Tibert & Boter, Jaap

2005 Satisfaction in choice as a function of the number of alternatives: When "goods satiate" but "bads escalate"
by Elena Reutskaja & Robin Hogarth

2005 Beyond Promotion-Based Store Switching : Antecedents and Consequences of Systematic Multiple-Store Shopping
by Gijsbrechts, E. & Campo, K. & Nisol, P.

2005 Some aspects regarding brand extension
by Moisescu, Ovidiu Ioan

2005 The concept of brand equity - A comparative approach
by Moisescu, Ovidiu Ioan

2005 Relationship significance: is it sufficiently explained?
by Filipe J. Sousa & Luís M. de Castro

2005 Social networks and choice of mobile phone operator
by Daniel Birke & G. M. Peter Swann

2005 How the Internet Lowers Prices: Evidence from Matched Survey and Auto Transaction Data
by Florian Zettelmeyer & Fiona Scott Morton & Jorge Silva-Risso

2005 Demand Forecasting: Evidence-based Methods
by J. Scott Armstrong & Kesten C. Green

2005 Competitor-oriented Objectives: The Myth of Market Share
by Kesten C. Green & J. Scott Armstrong

2005 La Market Basket Analysis nell'e-commerce
by Marilena TUCCI

2005 Gestire il cliente con il CRM e la Business Intelligence: tra storia e dati
by Cinzia COLAPINTO

2005 Promotions And Attendance in Minor League Baseball
by Lorna Gifis & Paul Sommers

2005 Local Competition and Impact of Entry by a Dominant Retailer
by Ting Zhu & Vishal Singh & Anthony J. Dukes

2005 An empirical test of theories of price valuation using a semiparametric approach, reference prices, and accounting for heterogeneity
by Yasemin Boztug & Lutz Hildebrandt

2005 A Market Basket Analysis Conducted with a Multivariate Logit Model
by Yasemin Boztug & Lutz Hildebrandt

2005 A two state model for noise-induced resonance in bistable systems with delay
by Markus Fischer & Peter Imkeller

2005 The Impact of Macroeconomic Uncertainty onNon-Financial Firms’ Demandf or Liquidity
by Christopher F Baum, & Mustafa Caglayan & Neslihan Ozkan & Oleksandr Talavera

2005 In search of an audience..
by Stremersch, S.

2005 “Surprise Gift” Purchases of Small Electric Appliances: A Pilot Study
by Vanhamme, J. & de Bont, C.J.P.M.

2005 Why “They” never can be as good as “Us”: How other organizations must be worse off on essential features
by van Rekom, J. & van Nierop, A.E.

2005 The Impact of Business-Cycle Fluctuations on Private-Label Share
by Lamey, L. & Deleersnyder, B. & Dekimpe, M.G. & Steenkamp, J-B.E.M.

2005 Win-Win Strategies at Discount Stores
by Deleersnyder, B. & Dekimpe, M.G. & Steenkamp, J-B.E.M. & Koll, O.

2005 When are CRM Systems Successful? The Perspective of the User and of the Organization
by van Bruggen, G.H. & Wierenga, B.

2005 A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes
by Fok, D. & Paap, R. & Horváth, C. & Franses, Ph.H.B.F.

2005 Why Consumers Buy Lottery Tickets When the Sun Goes Down on Them. The Depleting Nature of Weather-Induced Bad Moods
by Bruyneel, S. & Dewitte, S. & Franses, Ph.H.B.F. & Dekimpe, M.G.

2005 Managing Product-Harm Crises
by van Heerde, H.J. & Helsen, K. & Dekimpe, M.G.

2005 The European Consumer: United In Diversity?
by Lemmens, A. & Croux, C. & Dekimpe, M.G.

2005 Assessing Customer Evaluation and Revenue Consequences of Component Sharing Across Brands in the Vertical Product Line
by Verhoef, P.C. & Pauwels, K.H.

2005 Collective Consuming: Consumers as Subcontractors on Electronic Markets
by Dolfsma, W.A.

2005 Intra- and Inter-Channel Competition in Local-Service Sectors
by Cleeren, K. & Dekimpe, M.G. & Verboven, F.

2005 Una proposta di marketing territoriale: una possibile griglia di analisi delle risorse
by Gian Franco Corio

2005 Un’analisi teorica sul marketing territoriale. Presentazione di un caso studio. Il “consorzio per la tutela dell’Asti”
by Maria Marenna

2005 Asymmetric Wholesale Pricing: Theory and Evidence
by Sourav Ray & Haipeng (Allan) Chen & Mark Bergen & Daniel Levy

2005 Private Label Price Rigidity during Holiday Periods
by Georg Müller & Mark Bergen & Shantanu Dutta & Daniel Levy

2005 International Marketing Standardization and Financial Performance of Mobile Net-work Operators – An Empirical Analysis
by Torsten J. Gerpott & Nejc M. Jakopin

2005 Actual trends in International marketing (selected problems)
by Hana Machková

2005 Estimating Function Approach to a Time-Dependent Recovery Model for Survival Rates in a Business District
by Yunn-Kuang Chu & Jeryan Lin

2005 The Product Life Cycle and the Real Option of Waiting
by Oscar Gutiérrez

2005 Türkiye’de Hazir Giyim ve Konfeksiyon Endüstrisinde Uygulanan Uluslararasi Pazarlara Giris Stratejileri:Sorunlar ve Cözüm Yollari
by Nazan GUNAY

2005 Tüketim Kültüründe Beden Güzelligi ve Yemek Yeme Arzulari: Kadinlarin Tüketim Pratiklerine Yansimasi
by Ayla Özhan DEDEOGLU & Ipek SAVASCI

2005 Intensité concurrentielle entre lignes de produits rivales:un éclairage par la théorie de la concurrence multimarchés
by Abdelmajid Amine & Faouzi Bensebaa

2005 Promotion Strategies And Their Efficiency In The Case Of Branding Transylvania As A Tourist Destination
by SMARANDA COSMA & MONICA MARIA COROS

2005 Market Strategy and Competitiveness of Bulgarian Companies
by Radka Ileva

2005 Sales Forecasting Using Artificial Neural Networks
by Marusia Ivanova

2005 Market Strategy and Competitiveness of Bulgarian Companies
by Radka Ileva

2005 Organizational Service Orientation (OSO) Level Of The Firms Worked In The Service SectorAnd Sectoral Comparision
by Husniye Ors

2005 Effects of ConsumerSatisfaction and Needs on Brand Loyalty- Aplication on the Cigarette Brand
by Veysel Yilmaz

2005 The Interface Ofthe Marketing And Financialproblems Of Smalland Medium Sâ€¹Zed Businesses In Eskisehir
by Omer Torlak & Nurullah Uckun

2005 Nivelul De Servire A Clientilor Din Perspectica Logisticii
by Alexandru CONSTANGIOARA & Mirela BUCUREAN & Ada-Mirela TOMESCU & Madela ABRUDAN

2005 Abordarea Produsului Mobila Prin Prisma Comportamentului Consumatorului
by Gheorghe MEGHISAN

2005 Assessment of Marketing Policies Impact on Sustainable Development of Urban Communities
by Gabriela Cecilia Stanciulescu

2005 Mutations in the Distribution Structure at the International Level
by Ana-Lucia Ristea & Valeriu Ioan-Franc

2004 Who owns the customer? Who owns the data?
by MacDonald, Keith & Mark Dynes, Mark Dynes

2004 Fuzzy Association Rules For Estimating Consumer Behaviour Models And Their Its Application To Explaining Trust In Internet Shopping
by Casillas, J. & Martínez-López, F. J. & Martínez, F. J.

2004 Personalistische Aktiengesellschaft
by Otte, Jana

2004 Probleme und Möglichkeiten zur Bestimmung der Promotioneffizienz bei konsumentengerichteten Promotions
by Wilhelm, Anette

2004 Umfrage zur Analyse der Kunden des Tourismuszentrum Mecklenburgische Ostseeküste GmbH
by Gutteck, Thomas

2004 A Super Efficiency Model for Product Evaluation
by Matthias Staat & Maik Hammerschmidt

2004 Asymmetric Price Adjustment "in the Small:" An Implication of Rational Inattention
by Daniel Levy & Haipeng Allan Chen & Sourav Ray & Mark Bergen

2004 Heterogeneity in Price Rigidity: Evidence from a Case Study Using Micro-Level Data
by Daniel Levy & Shantanu Dutta & Mark Bergen

2004 Managerial and Customer Costs of Price Adjustment: Direct Evidence from Industrial Markets
by Mark Zbaracki & Mark Ritson & Daniel Levy & Shantanu Dutta & Mark Bergen

2004 Holiday Price Rigidity and Cost of Price Adjustment
by Daniel Levy & Georg Muller & Shantanu Dutta & Mark Bergen

2004 Price Flexibility in Channels of Distribution: Evidence from Scanner Data
by Shantanu Dutta & Mark Bergen & Daniel Levy

2004 "The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959
by Daniel Levy & Andrew Young

2004 The joint effects of customer profitability reports and sales support diversity in effective customer pricing
by Eddy Cardinaels & Filip Roodhooft & Luk Warlop & Gustaaf Van Herck

2004 Modeling Health Insurance Choices in “Competitive” Markets
by Keane, Michael

2004 Product Configuration Systems: State of the Art, Conceptualization and Extensions
by Blecker, Thorsten & Abdelkafi, Nizar & Kreutler, Gerold & Friedrich, Gerhard

2004 Discussion of "The Pricing Behavior of Firms in the Euro Area: New Survey Evidence," by Fabiani, S., et al. (2004)
by Levy, Daniel

2004 The Neuroscience of Consumer Decision-Making
by Pirouz, Dante

2004 The Real Thing: Nominal Price Rigidity of the Nickel Coke, 1886–1959
by Levy, Daniel & Young, Andrew

2004 The strategic relevance of business relationships: a preliminary assessment
by Filipe J. Sousa & Luis M. de Castro

2004 Monopoly Pricing under Demand Uncertainty: Final Sales versus Introductory Offers
by Volker Nocke & Martin Peitz

2004 On the Simple Economics of Advertising, Marketing, and Product Design
by David P. Myatt & Justin P. Johnson

2004 L'influence de la durée d'engagement et du vécu dans les décisions d'assurance : deux études expérimentales
by Thomas Papon

2004 The effect of precommitment and past-experience on insurance choices : an experimental study
by Thomas Papon

2004 A Comparative Empirical Study on Common Methods for Measuring Preferences
by Roland Helm & Michael Steiner & Armin Scholl & Laura Manthey

2004 How Brand Names Affect the Price Setting of Carmakers Producing Twin Cars?
by Nora LADO & Omar LICANDRO & Francisco PÉREZ

2004 Of Rats and Brands: A Learning-and-Memory Perspective on Consumer Decisions
by van Osselaer, S.M.J.

2004 Competition:an inspirational marketing tool
by Waarts, E.

2004 Understanding the Impact of Brand Delistings on Assortment Evaluations and Store Switching and Complaining Intentions
by Sloot, L.M. & Verhoef, P.C.

2004 Decomposing Granger Causality over the Spectrum
by Lemmens, A. & Croux, C. & Dekimpe, M.G.

2004 Marketing Models and the Lucas Critique
by van Heerde, H.J. & Dekimpe, M.G. & Putsis, W.P.

2004 Understanding Brand and Dealer Retention in the New Car Market: The Moderating Role of Brand Type
by Verhoef, P.C. & Langerak, F. & Donkers, A.C.D.

2004 How To Seize a Window of Opportunity: The Entry Strategy of Retail Firms into Transition Economies
by Gielens, K. & Dekimpe, M.G.

2004 Channel Power in Multi-Channel Environments
by Dekimpe, M.G. & Skiera, B.

2004 Advertising effects on awareness, consideration and brand choice using tracking data
by Franses, Ph.H.B.F. & Vriens, M.

2004 On The Predictive Content Of Production Surveys: A Pan-European Study
by Lemmens, A. & Croux, C. & Dekimpe, M.G.

2004 Coping with Sales Call Anxiety and Its Effects on Protective Actions
by Belschak, F.D. & Verbeke, W.J.M.I. & Bagozzi, R.P.

2004 The Adaptive Consequences of Pride in Personal Selling
by Verbeke, W.J.M.I. & Belschak, F.D. & Bagozzi, R.P.

2004 Account Managers Creation of Social Capital: Communal and Instrumental Investments and Performance Implications
by Verbeke, W.J.M.I. & Belschak, F.D. & Wuyts, S.H.K. & Bagozzi, R.P.

2004 Analyzing the effects of past prices on reference price formation
by van Oest, R.D. & Paap, R.

2004 Adaptive Learning Models of Consumer Behaviour
by Ed Hopkins

2004 Dynamic modeling of web purchase behavior and e-mailing impact by Petri net
by BALAGUE, Christine & LEE, Janghyuk

2004 How Internal Transaction costs drive compensation schemes
by ROUZIES, Dominique & ANDERSON, Erin & COUGHLAN, Anne T.

2004 Using projective techniques to further understanding of the RAPM-PEU relationship : evidence from the experience of marketing and sales managers
by LÖNING, Hélène & BESSON, Madeleine & MENDOZA, Carla

2004 "The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959
by Daniel Levy & Andrew T. Young

2004 Asymmetric Price Adjustment in the Small: An Implication of Rational Inattention
by Daniel Levy & Haipeng (Allan) Chen & Sourav Ray & Mark Bergen

2004 Environmentally Conscious Marketing
by Nagy, Szabolcs

2004 Delivering Services via Internet: New Distribution Channel for Traditional Services
by Durdana Ozretic Dosen & Vatroslav Skare

2004 Drivers Of Team Performance: What Do We Know And What Have We Still To Learn?
by Ruth Stock

2004 Assessing The Effectiveness Of Sport Sponsorships – An Empirical Examination
by Reinhard Grohs & Udo Wagner & Sabine Vsetecka

2004 Components And Parameters Of Corporate Reputation – An Empirical Study
by Manfred Schwaiger

2004 SMEs' Choice of Foreign Market Entry Mode: A Normative Approach
by Reinhold Decker & Xuemin Zhao

2004 Marketina erronka berriei erantzunez: balio sorkuntza
by Beristain Oñederra, José Juan

2004 Superando los límites medioambientales de la empresa: Un estudio experimental del efecto del posicionamiento ecológico en la actitud hacia la marca
by Hartmann, Patrick & Forcada Sainz, Francisco Javier & Apaolaza Ibáñez, Vanesa

2004 Pazarlamada Elektronik Posta Kullanimi
by Mert Uydaci

2004 New Product Introductions and Price Markups
by Kostas Axarloglou & Demetrios Tsapralis

2004 Sales Budgets Elaboration in Bulgarian Industrial Enterprises
by Milena Angelova

2004 Evaluation of the Railway Passangersâ€™Satisfaction and an Application
by Kemal Poyraz & Ercan Taskin & Hakan Kara

2004 ConsumersãAttitudes Toward Sales Promotions Andperceived Benefits
by Mine Oyman

2004 Relatia Formare-Competente-Performante In Management
by Teodora ROMAN

2004 Comunicare Verbala Si Nonverbala
by Sorina GIRBOVEANU

2004 Imaginea Complexului Comercial "Eliana Mall" In Randul Populatiei Municipiului Brasov, In Varsta De Peste 14 Ani
by Gabriel BRATUCU & Tiberiu FORIS

2003 Should you set up your own Sales Force or should you outsource it? Pitfalls in the standard analysis
by DALSACE, Frédéric & ROSS Jr., William T. & ANDERSON, Erin

2003 Custumer Loyalty In Services: An Approximation By Means Of Fuzzy Logic
by Setó, Dolors & Barberà, M.Glòria

2003 Kulturell bedingtes Investorenverhalten: Ausgewählte Probleme des Kommunikations- und Informationsprozesses der Investor relations
by Enke, Margit & Reimann, Martin

2003 Das Marketingniveau in der Kunststoffbranche Westmecklenburgs
by Neunteufel, Herbert & Rössel, Gottfried & Sassenberg, Uwe

2003 The Effect of Word of Mouth on Sales: Online Book Reviews
by Dina Mayzlin & Judith A. Chevalier

2003 Value Based Benchmarking and Market Partitioning
by H. H. Bauer & M. Staat & M. Hammerschmidt

2003 Internet As A New Tool In The Firm Strategy Of The Bulgarian Export Oriented Enterprises
by Ivan Martchevski & Veneta Bojinova & Dragomir Iliev

2003 The Value of Online Information Privacy: An Empirical Investigation
by Il-Horn Hann & Kai-Lung Hui & Tom S. Lee & I.P.L. Png

2003 Functional online store attributes: towards a classification of CDSS content
by Verhagen, Tibert & Ham, Erik van den & Creemers, Marcel

2003 The persistence of abnormal returns at industry and firm levels
by Juan Carlos Bou & Albert Satorra

2003 Generalized canonical correlation analysis of matrices with different row and column orders
by Michel Van de Velden & Tammo Bijmolt

2003 Is 3/4 of the Sales Promotion Bump Due to Brand Switching? No it is 1/3
by van Heerde, H.J. & Gupta, S. & Wittink, D.R.

2003 Country and Consumer Segmentation : Multi-Level Latent Class Analysis of Financial Product Ownership
by Bijmolt, T.H.A. & Paas, L.J. & Vermunt, J.K.

2003 Which Brands gain Share from which Brands? Inference from Store-Level Scanner Data
by Rutger van Oest & Philip Hans Franses

2003 Monopoly Pricing under Demand Uncertainty: Final Sales versus Introductory ffers
by Volker Nocke & Martin Peitz

2003 Veranderende Datasets Binnen de Marketing: Puur Zegen of Ook een Bron van Frustratie?
by Dekimpe, M.G.

2003 Purchasing complex services on the Internet; An analysis of mortgage loan acquisitions
by Vroomen, B.L.K. & Donkers, A.C.D. & Verhoef, P.C. & Franses, Ph.H.B.F.

2003 The Effectiveness of Case-Based Reasoning: An Application in Sales Promotions
by Althuizen, N.A.P. & Wierenga, B.

2003 Confidence Intervals for Cronbach's Coefficient Alpha Values
by Koning, A.J. & Franses, Ph.H.B.F.

2003 Weathering Tight Economic Times: The Sales Evolution Of Consumer Durables Over The Business Cycle
by Deleersnyder, B. & Dekimpe, M.G. & Sarvary, M. & Parker, P.M.

2003 Modeling Dynamic Effects of the Marketing Mix on Market Shares
by Fok, D. & Paap, R. & Franses, Ph.H.B.F.

2003 On the Bass diffusion theory, empirical models and out-of-sample forecasting
by Franses, Ph.H.B.F.

2003 Predicting Customer Lifetime Value in Multi-Service Industries
by Donkers, A.C.D. & Verhoef, P.C. & de Jong, M.G.

2003 Differentiated Bayesian Conjoint Choice Designs
by Sándor, Z. & Wedel, M.

2003 Mystery Shopping: In-depth measurement of customer satisfaction
by Hesselink, M. & van der Wiele, A.

2003 A multi-country study of the adoption of ERP systems
by van Everdingen, Y.M. & Waarts, E.

2003 Surprise... Surprise..., An Empirical Investigation on How Surprise is Connected to Customer Satisfaction
by Vanhamme, J.

2003 The Effect of Members' Satisfaction with a Virtual Community on Member Participation
by Langerak, F. & Verhoef, P.C. & Verlegh, P.W.J. & de Valck, K.

2003 Reference-based transitions in short-run price elasticity
by Pauwels, K.H. & Franses, Ph.H.B.F. & Srinivasan, S.

2003 Explaining Choice and Share of Category Requirements of Biologic Meat
by Verhoef, P.C. & Vlagsma-Brangule, K.

2003 Forecasting the international diffusion of innovations: An adaptive estimation approach
by van Everdingen, Y.M. & Aghina, W.B.

2003 Persistence Modeling for Assessing Marketing Strategy Performance
by Dekimpe, M.G. & Hanssens, D.M.

2003 Measuring Short- and Long-run Promotional Effectiveness on Scanner Data Using Persistence Modeling
by Dekimpe, M.G. & Hanssens, D.M. & Nijs, V.R. & Steenkamp, J-B.E.M.

2003 Deriving dynamic marketing effectiveness from econometric time series models
by Horváth, C. & Franses, Ph.H.B.F.

2003 Effectiveness of Brokering within Account Management Organizations
by Dekker, D.J. & Stokman, F. & Franses, Ph.H.B.F.

2003 Contagion and heterogeneity in new product diffusion: An emperical test
by van den Bulte, C. & Stremersch, S.

2003 Which brands gain share from which brands? Inference from store-level scanner data
by van Oest, R.D. & Franses, Ph.H.B.F.

2003 Path Dependence in Personal Selling : A Meso-Analysis of Vertical Integration
by Frédéric, DALSACE & Erin, ANDERSON & William T., ROSS, Jr.

2003 Engineering Hedonic Attributes to Generate Perceptions of Luxury:Consumer Perception of an Everyday Sound
by Gilles, LAURENT & Thierry, LAGEAT & Sandor, CZELLAR

2003 Shattering the Myth of Costless Price Changes: Emerging Perspectives on Dynamic Pricing
by Mark Bergen & Shantanu Dutta & Daniel Levy & Mark Ritson & Mark Zbaracki

2003 The Impact of EU Legislation on the Marketing of Goods and Services in the European Union
by Simon A. Mercado

2003 Measuring Changes In Brand Choice Behavior
by Bernhard Baumgartner

2003 Advertising Intensity and R&D Intensity: Differences across Industries and Their Impact on Firm's Performance
by Trina Larsen Andras & Srini S. Srinivasan

2003 ‘The influence of the Brand name to Brand’s success’
by Dr. Vassilis Angelis & Dr. Irini Rigopoulou

2003 Delimitación del Marketing con Causa o Marketing Social Corporativo mediante el análisis de empresas que realizan acciones de responsabilidad social
by Ramos e Silva, João Augusto & Periáñez Cañadillas, Iñaki

2003 Ege Universitesi Ogrencilerinin Tekstil Urunlerinin Markalari Hakkindaki Gorusleri Uzerine Bir Arastirma
by Turan Atilgan

2003 Pazarlama Arastirmalari Kapsaminda Yasanan Teknoloji-Tabanli Degisim
by Keti Ventura

2003 Analytic Hierarchy Process As a Managerial Decision Tool in The Evaluation of New Product Ideas
by Kaan Yaralioglu & Haluk Koksal

2003 Stratégies compétitives, contrôle des vendeurs et performance de la force de vente
by Pierre-Antoine Sprimont

2003 Valorisation stratégique par contextes de valeur:le cas des introductions sur le Nouveau marché
by Salim Chahine & Jean-Pierre Mathieu

2003 Marketing Strategies and Tools on the Market of Balkan Countries
by Tsvetanka Indzhova

2003 On marketing paradigms and marketing space in the changing firms
by Julia Uzunova

2003 Free Standing Insertas An Effective Mediain Sales Promoti- On And Astudyon The Hyper/Supermarketcustomers
by Mehmet Tâ€ºglâ€º & Serdar Pirtini

2002 Using Online Conversations to Study Word of Mouth Communication
by Dina Mayzlin & David Godes

2002 How Promotions Work: SCAN*PRO-Based Evolutionary Model Building
by Peter S.H. Leeflang & Harald J. van Heerde & Dick Wittink

2002 Structural Analysis of Competitive Behavior: New Empirical Industrial Organization Methods in Marketing
by K. Sudhir & Vrinda Kadiyali & Vithala R. Rao

2002 Product Variety under Brand Influence: An Empirical Investigation of Personal Computer Demand
by Kai-Lung HUI

2002 Adaptive Multidimensional Scaling : The Spatial Representation of Brand Consideration and Dissimilarity Judgments
by Bijmolt, T.H.A. & Wedel, M. & DeSarbo, W.S.

2002 Do Loyalty Programs Enhance Behavioral Loyalty : An Empirical Analysis Accounting for Program Design and Competitive Effects
by Leenheer, J. & Bijmolt, T.H.A. & van Heerde, H.J. & Smidts, A.

2002 A Joint Framework for Category Purchase and Consumption Behavior
by Rutger van Oest & Richard Paap & Philip Hans Franses

2002 Kijken in het brein: Over de mogelijkheden van neuromarketing
by Smidts, A.

2002 Direct Mailing Decisions for a Dutch Fundraiser
by Jonker, J-J. & Piersma, N. & Potharst, R.

2002 Eliciting Expert Knowledge for Fuzzy Evaluation of Agricultural Production Systems
by Cornelissen, A.M.G. & van den Berg, J.H. & Koops, W.J. & Kaymak, U.

2002 The impact of brand and category characteristics on consumer stock-out reactions
by Sloot, L.M. & Verhoef, P.C. & Franses, Ph.H.B.F.

2002 Service Processes as a Sequence of Events
by Verhoef, P.C. & Antonides, G. & de Hoog, A.N.

2002 What is the Predictive Power of Market Orientation?
by Langerak, F.

2002 Building Stronger Channel Relationships Through Information Sharing
by Smit, W. & van Bruggen, G.H. & Wierenga, B.

2002 Further Thoughts on CRM
by Verhoef, P.C. & Langerak, F.

2002 The Theoretical Underpinnings of Customer Asset Management
by Bolton, R.N. & Lemo, K.N. & Verhoef, P.C.

2002 Sales Models For Many Items Using Attribute Data
by van Nierop, J.E.M. & Fok, D. & Franses, Ph.H.B.F.

2002 How The Impact Of Integration Of Marketing And R&D Differs Depending On A Firm?s Resources And Its Strategic Scope
by Leenders, M.A.A.M. & Wierenga, B.

2002 The Econometrics Of The Bass Diffusion Model
by Boswijk, H.P. & Franses, Ph.H.B.F.

2002 The Effects of Self-Reinforcing Mechanisms on Firm Performance
by den Hartigh, E. & Langerak, F. & Commandeur, H.R.

2002 Modeling Generational Transitions from Aggregate Data
by Franses, Ph.H.B.F. & Stremersch, S.

2002 Cognitive and Affective Consequences of Two Types of Incongruent Advertising
by Loef, J. & Verlegh, P.W.J.

2002 Means-End Relations
by van Rekom, J. & Wierenga, B.

2002 Dynamic Effects of Trust and Cognitive Social Structures on Information Transfer Relationships
by Dekker, D.J. & Krackhardt, D. & Franses, Ph.H.B.F.

2002 Estimated Parameters Do Not Get the "Wrong Sign" Due To Collinearity Across Included Variables
by Franses, Ph.H.B.F. & Heij, C.

2002 Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion
by Steenkamp, J-B.E.M. & Nijs, V.R. & Hanssens, D.M. & Dekimpe, M.G.

2002 The Joint Effect of Relationship Perceptions, Loyalty Program and Direct Mailing on Customer Share Development
by Verhoef, P.C.

2002 The Shape of Utility Functions and Organizational Behavior
by Pennings, J.M.E. & Smidts, A.

2002 How Cannibalistic is the Internet Channel?
by Deleersnyder, B. & Geyskens, I. & Gielens, K. & Dekimpe, M.G.

2002 Do Promotions Benefit Manufacturers, Retailers or Both?
by Srinivasan, S. & Pauwels, K.H. & Hanssens, D.M. & Dekimpe, M.G.

2002 Evaluating Direct Marketing Campaigns: recent findings and future research topics
by Jonker, J-J. & Franses, Ph.H.B.F. & Piersma, N.

2002 The Role of Schema Salience in Ad Processing and Evaluation
by Loef, J. & Antonides, G. & van Raaij, W.F.

2002 Suboptimality of Sales Promotions and Improvement Through Channel Coordination
by Wierenga, B. & Soethoudt, H.

2002 Direct Mailing Decisions for a Dutch Fundraiser
by Jonker, J-J. & Piersma, N. & Potharst, R.

2002 Cycle of a single company's involvement in an export consortium, The
by Renart, Lluis G.

2002 The Role of Embeddedness in Marketing Channel Relationships
by Enrique Bigne & Andreu Blesa & Maria Ripolles

2002 Is There Relationship between Firm Size and Profitability?
by Darko Tipuric

2002 Information Networks As A Safeguard From Opportunism In Industrial Supplier-Buyer Relationships
by Heribert Gierl & Silke Bambauer

2002 Capturing Customer Heterogeneity Using A Finite Mixture Pls Approach
by Carsten Hahn & Michael D. Johnson & Andreas Herrmann & Frank Huber

2002 How Promotions Work: Scan Pro-Based Evolutionary Model Building
by Harald J. van Heerde & Peter S. H. Leeflang & Dick R. Wittink

2002 A szövetkezeti vertikális integráció fejlődése az élelmiszer-gazdaságban
by Szabó G., Gábor

2002 Incidencia del nuevo consumidor turístico en la estrategia de marketing
by Mediano Serrano, Lucía

2002 El efecto del posicionamiento en la lealtad del cliente: Un análisis empírico para el caso de Iberdrola
by Hartmann, Patrick & Apaolaza Ibáñez, Vanesa & Forcada Sainz, Francisco Javier

2002 La gestión de calidad y el marketing interno como factores de competitividad en empresas de servicios: El caso de empresas vascas de servicios con gestión avanzada
by Aguirre García, María Soledad & Aparicio de Castro, María Gloria

2002 La promoción de ventas en los mercados de consumo: Propuesta de un nuevo enfoque de gestión promocional
by Villaba Merlo, Francisco Javier & Periáñez Cañadillas, Iñaki

2002 Turkiye'de Islenmis Ithal Gida Urunleri Pazarlamasý
by Ece Nuket ONDOGAN

2002 Dondurulmus Hazir Yemek Satin Alan Tuketicilerin Ozelliklerini Belirlemeye Yonelik Arastirma
by Cenk Arsun YUKSEL

2002 The Conception "Euro-Marketing" and Recommendations to the Bulgarian Exporters
by Antoaneta Vassileva

2002-01 El valor de marca: perspectivas de análisis y criterios de estimación
by Del Río Lanza, Ana Belén & Vázquez Casielles, Rodolfo & Iglesias Argüelles, Víctor

2002-01 Un caso de marketing turístico: el agroturismo en el País Vasco
by Mediano Serrano, Lucía

2002-01 La investigación comercial como instrumento básico para el conocimiento de las actitudes del electorado: un estudio empírico en la Universidad del País Vasco
by Periáñez Cañadillas, Iñaki & Pando García, Julián

2001 L'orientation vers le marche dans le secteur du Private Banking
by Denis, J.M. & Graber, S.

2001 Un modele integrateur du capital-client de la marque: une perspective psycho-cognitive
by Czellar, S. & Denis, J.E.

2001 Orientation vers le marche, performance et activites de recherche marketing
by Denis, J.-E. & Czellar, S. & Graber, S.

2001 Coping with cultural differences in international market research
by Ramrattan, Lall & Zimmerman, Alan & Szenberg, Michael

2001 Investigating New Product Diffusion across Products and Countries
by K. Sudhir & Andrew S. Ainslie & Debabrata Talukdar

2001 Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer
by K. Sudhir & Vrinda Kadiyali & Vithala R. Rao

2001 Competitive Pricing Behavior in the US Auto Market: A Structural Analysis
by K. Sudhir

2001 Dynamic Analysis of a Competitive Marketing System
by Dick Wittink & Csilla Horvath & Peter S.H. Leeflang

2001 The Brand Switching Fraction of Promotion Effects: Unit Sales Versus Elasticity Decompositions
by Dick Wittink & Sachin Gupta & Harald J. van Heerde

2001 Flexible Decomposition of Sales Promotion Effects Using Store-Level Scanner Data
by Dick Wittink & Peter S.H. Leeflang & Harald J. van Heerde

2001 On cost-informed pricing and customer value: a resource-advantage perspective on industrial innovation pricing practices
by Ingenbleek, Paul & Debruyne, Marion & Frambach, Ruud T.

2001 Measuring and assessing online store image: a study of two online bookshops in the Benelux
by Heijden, Hans van der & Verhagen, Tibert

2001 Electronic commerce, consumer search and reailing cost reduction
by Cristina Mazón & Pedro Pereira

2001 Optimal Effort in Consumer Choice : Theory and Experimental Evidence for Binary Choice
by Conlon, B.J. & Dellaert, B.G.C. & van Soest, A.H.O.

2001 Complexity and Accuracy in Consumer Choice : The Double Benefits of Being the Consistently Better Brand
by Conlon, B.J. & Dellaert, B.G.C. & van Soest, A.H.O.

2001 Market prospects of meat and meat products in Russia
by Sidorchuk, Roman

2001 Customer Oriented Product Development? An exploratory study of four Swedish SME’s
by Ekström, Karin M. & Karlsson, MariAnne

2001 The Residual: On Monitoring and Benchmarking Firms, Industries, and Economies with respect to Productivity
by Balk, B.M.

2001 Changing Perceptions and Changing Behavior in Customer Relationships
by Verhoef, P.C. & Franses, Ph.H.B.F. & Donkers, A.C.D.

2001 How and Why Decision Models Influence Marketing Resource Allocations
by Lilien, G.L. & Rangaswamy, A. & Starke, K. & van Bruggen, G.H.

2001 Buying High Tech Products
by Wuyts, S.H.K. & Stremersch, S. & Franses, Ph.H.B.F.

2001 Econometric Analysis of the Market Share Attraction Model
by Fok, D. & Franses, Ph.H.B.F. & Paap, R.

2001 The Effectiveness of Different Mechanisms for Integrating Marketing and R&D
by Leenders, M.A.A.M. & Wierenga, B.

2001 Intra-Firm Adoption Decisions
by van Everdingen, Y.M. & Wierenga, B.

2001 Neural Networks for Target Selection in Direct Marketing
by Potharst, R. & Kaymak, U. & Pijls, W.H.L.M.

2001 Modeling Consideration Sets and Brand Choice Using Artificial Neural Networks
by Vroomen, B.L.K. & Franses, Ph.H.B.F. & van Nierop, J.E.M.

2001 Customs-Related Transaction Costs, Firm Size and International Trade Intensity
by Verwaal, E. & Donkers, A.C.D.

2001 Firm Size and Export Intensity
by Verwaal, E. & Donkers, A.C.D.

2001 Modeling Potentially Time-Varying Effects of Promotions on Sales
by Franses, Ph.H.B.F. & Paap, R. & Sijthoff, Ph.A.

2001 Predicting Customer Potential Value: an application in the insurance industry
by Verhoef, P.C. & Donkers, A.C.D.

2001 Deriving Target Selection Rules from Endogenously Selected Samples
by Donkers, A.C.D. & Jonker, J-J. & Franses, Ph.H.B.F. & Paap, R.

2001 Using Selective Sampling for Binary Choice Models to Reduce Survey Costs
by Donkers, A.C.D. & Franses, Ph.H.B.F. & Verhoef, P.C.

2001 The Effectiveness of Advertising Matching Purchase Motivation
by Loef, J. & Antonides, G. & van Raaij, W.F.

2001 Competitiveness of Family Businesses
by Leenders, M.A.A.M. & Waarts, E.

2001 Incorporating Responsiveness to Marketing Efforts When Modeling Brand Choice
by Fok, D. & Franses, Ph.H.B.F. & Paap, R.

2001 The Impact of Channel Function Performance on Buyer-Seller Relationships in Marketing Channels
by van Bruggen, G.H. & Kacker, M. & Nieuwlaat, C.

2001 Aggregation Methods in International Comparisons
by Balk, B.M.

2001 An Equilibrium-Correction Model for Dynamic Network Data
by Dekker, D.J. & Franses, Ph.H.B.F. & Krackhardt, D.

2001 Anchor Stores
by Hideo Konishi & Michael Sandfort

2001 Brand Valuation And Control: An Empirical Study
by Thomas Günther & Catharina Kriegbaum-Kling

2001 Experiments In Competitive Product Positioning : Actual Behavior Compared To Nash Solutions
by Ulf G. Marks & Sönke Albers

2001 An Artificial Neural Net Attraction Model (Annam) To Analyze Market Share Effects Of Marketing Instruments
by Harald Hruschka

2001 Valoracion De Atributos De Profesionales Universitarios
by JESSICA CORIA & PABLO MARSHALL

2001 Positive Feedback Effects Of Brand Extensions: Expanding Brand Meaning And The Range Of Extendibility
by SANDRA J. MILBERG

2001 Modularitás és változatossági hozadék
by Szabó, Katalin & Kocsis, Éva

2001 Wo steht der elektronische Handel in Deutschland?
by Hans Schedl

2001 Der elektronische Handel - Potentiale für Unternehmen
by Arnold Picot & Dominik K. Heger & Rahild Neuburger

2001 Internet. Marché électronique ou réseaux commerciaux ?
by Michel Gensollen

2001 Marketing Evaluations for Serving the Buyers on the Consumer Market
by Petar Banchev

2001 Political Marketing: Nature and Characteristics
by Georgi Manolov

2000 Caracteristiques et performance des hotels et des hotels-motels
by Levesque, G. & Little, D.

2000 Visits to the Client when Tendering for Consulting Contracts: Sourcing Information or Influencing the Client?
by Svensson, R.

2000 Qui a gagne la Coupe du Monde 1998? Determinants et importance de l'association durable des sponsors a l'evenement
by Nanopoulos, P. & Walliser, B.

2000 L'age d'une marque: facteur cle de succes ou handicap? (typologie des marques centenaires)
by Olivaud, M. & Wachowiak, A.

2000 The influence of business strategy on new product activity : the mediating role of market orientation
by Frambach, Ruud T. & Prabhu, Jaideep & Verhallen, Theo M.M.

2000 Does size matter? : disentangling consumers' bundling preferences
by Agarwal, Manoj K. & Frambach, Ruud T. & Stremersch, Stefan

2000 E-Tam : a revision of the Technology Acceptance Model to explain website revisits
by Heijden, Hans van der

2000 The quasi-judicial role of large retailers: An efficiency hypothesis of their relation with suppliers
by Benito Arruñada

2000 The Influence of Marketing Journals : A Citation Analysis of the Discipline and its Sub-areas
by Baumgartner, H. & Pieters, R.

2000 Assortment Variety : Attribute versus Product-Based
by van Herpen, H.W.I. & Pieters, R.

2000 Market Analysis and Competitiveness in Project Appraisal
by Savvides, Savvakis C.

2000 Economie distrettuali e canali di distribuzione all’estero. Varietà di percorsi delle imprese pesaresi del mobile
by Musso, Fabio

2000 Visits to the Client when Tendering for Consulting Contracts: Sourcing Information or Influencing the Client?
by Svensson, Roger

2000 Customer Familiarity and its Effects on Expectations, Performance Perceptions, and Satisfaction: A Longitudinal Study
by Lundberg, Elisabeth & Rzasnicki, Valérie & Söderlund, Magnus

2000 Customer Familiarity and its Effects on Satisfaction and Dissatisfaction
by Söderlund, Magnus & Gunnarsson, Jonas

2000 Sensemaking from Actions
by van Rekom, J. & van Riel, C.B.M. & Wierenga, B.

2000 Fuzzy Modeling of Client Preference in Data-Rich Marketing Environments
by Setnes, M. & Kaymak, U.

2000 A Managerial Perspective on the Logic of Increasing Returns
by den Hartigh, E. & Langerak, F. & Commandeur, H.R.

2000 Modeling Unobserved Consideration Sets for Household Panel Data
by van Nierop, J.E.M. & Paap, R. & Bronnenberg, B. & Franses, Ph.H.B.F.

2000 Broker Positions in Task-Specific Knowledge Networks
by Dekker, D.J. & Stokman, F. & Franses, Ph.H.B.F.

2000 Consumer Perception and Evaluation of Waiting Time
by Antonides, G. & Verhoef, P.C.

2000 The Powerful Triangle of Marketing Data, Managerial Judgment, and Marketing Management Support Systems
by van Bruggen, G.H. & Smidts, A. & Wierenga, B.

2000 Informants in Organizational Marketing Research
by van Bruggen, G.H. & Lilien, G.L. & Kacker, M.

2000 The Effect of Relational Constructs on Relationship Performance
by Verhoef, P.C. & Franses, Ph.H.B.F. & Hoekstra, J.C.

2000 Forecasting Market Shares from Models for Sales
by Fok, D. & Franses, Ph.H.B.F.

2000 The impact of employee communication and perceived external prestige on organizational identification
by Smidts, A. & van Riel, C.B.M. & Pruyn, A.Th.H.

2000 A benefit congruency framework of sales promotion effectiveness
by LAURENT, Gilles & CHANDON, Pierre & WANSINK, Brian

2000 Difusion De Internet En Chile
by PABLO MARSHALL

2000 La relación entre las cooperativas agrarias de primer y segundo grado desde la perspectiva del marketing de relaciones y redes: propuesta de un modelo para su estudio
by Narciso Arcas Lario & Miguel Hernández Espallardo & José Luis Munuera Alemán

1999 Peut-on parler de marketing dans la tres petite entreprise?
by Pacitto, J.C. & Tordjman, F.

1999 Comment piloter la fonctions marketing dans les entreprises? Implications pour le secteur du private banking
by Denis, J.-E.

1999 The Optimal Face Value of a Discount Coupon
by Ben-Zion, U. & Hibshoosh, A. & Spiegel, U.

1999 Advertising Rates, Audience Composition, and Competition in the Network Television Industry
by Goettler, R.

1999 The Role of Wholesalers in International Distribution: Transaction Cost Effects
by Todorova, Tamara & Iliev, Ivan

1999 Intermodal freight terminals : marketing channels and transport networks
by Wiegmans, Bart & Nijkamp, Peter & Masurel, Enno

1999 Optimalisasi Fungsi Lelang Sebagai Skema Penjualan Yang Efektif
by Nizar, Muhammad Afdi

1999 Relazioni di canale e strategie di acquisto delle imprese commerciali. Potere e stabilità nella grande distribuzione britannica
by Musso, Fabio

1999 Using Genetics Based Machine Learning to find Strategies for Product Placement in a dynamic Market
by Fent, Thomas

1999 Adaptive agents in the House of Quality
by Fent, Thomas

1999 Direktmarknadsföring i Sverige - en studie av vad som produceras, i vilken omfattning och av hur många
by Hjalmarson, Hanna & Wahlund, Richard

1999 The Conference Market in 'Beauty on Water' - A Cognitive Perspective on Competition
by Liljenberg, Anders

1999 Marketing of Professional and Financial Services in Croatia
by Durdana Ozretic Dosen & Tanja Kesic & Jozo Previsic

1999 What's in a Name? Reputation as a Tradeable Asset
by Steven Tadelis

1998 Marketing or marketing: The Role and Organisation of the Marketing Function in Europe?
by Evans, J.

1998 Perceptions des roles familiaux dans les processus decisionnels des consommateurs camerounais
by Sigue, S.P. & Duhaime, C.P.

1998 Les pratiques de recherche marketing des entreprises europeennes?
by Denis, J.-E. & Czellar, S.

1998 La recherche marketing dans les entreprises suisses: Le cas des unites d'affaires
by Denis, J.-E. & Zwick, J.-C. & Czellar, S.

1998 La recherche marketing dans les entreprises suisses
by Denis, J.-E. & Zwick, J.-C. & Czellar, S.

1998 Le commerce electronique, une voie de developpement pour les activites de service
by Monnoyer-Longe, M.-C.

1998 Lyfe-cycle effects on household expenditures: A latent-variable approach
by Eva Ventura & Albert Satorra

1998 Mixed Tree and Spatial Representation of Dissimilarity Judgments
by Wedel, M. & Bijmolt, T.H.A.

1998 How Tolerable is Delay? Consumers' Evaluations of Internet Web Sites After Waiting
by Dellaert, B.G.C. & Kahn, B.

1998 Consumer Choice of Modularized Products : A Conjoint Choice Experiment Approach
by</

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