Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

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This topic is covered by the following reading lists:

1. Online Marketing and Advertising
2. Mondialisation

2023

• Zweigle, Tanja & Heinl, Jacqueline, 2023. "Potenziale und Herausforderungen des Digital Selling im B2B-Kaufentscheidungsprozess: Identifikation verschiedener Vertriebsrollen unter Berücksichtigung der Zwei-System-Theorie von Kahneman," IU Discussion Papers - Marketing & Communication 1 (Februar 2023), IU International University of Applied Sciences.
• Nguyen Quang Vinh & Luc Manh Hien & Tran Duc Thanh, 2023. "The Effect of Destination Image and Perceived Value on the Loyalty of International Tourists to Cultural Heritage Tourism in Hanoi," Advances in Decision Sciences, Asia University, Taiwan, vol. 27(1), pages 87-114, March.
• Perdana, Randitya & Prasasti, Arum, 2023. "Entrepreneurial orientation, company performance, and competitive advantage in Indonesian culinary SMEs," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, vol. 7(1), pages 547-547, April.
• Chiara Farronato & Andrey Fradkin & Alexander MacKay, 2023. "Self-Preferencing at Amazon: Evidence from Search Rankings," AEA Papers and Proceedings, American Economic Association, vol. 113, pages 239-243, May.
• Iuliana Raluca Gheorghe & Victor Lorin Purcarea & Consuela Madalina Gheorghe, 2023. "Antecedents of Consumer Intentions towards E-waste Recycling. A Perspective on the Toy Industry from Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 25(62), pages 163-163, February.
• Luiela Magdalena Csorba & Florin Vaduva & Dan-Ion Ghergut, 2023. "The Electrical and Electronic Products Consumers’ Sustainable Behaviour in the Context of Consolidating Their Fundamental Rights," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 25(62), pages 1-28, February.
• Liudmyla DOROKHOVA & Andres KUUSIK & Radi DIMITROV & Kristian PENTUS & Oleksandr DOROKHOV & Mariana PETROVA, 2023. "Planning the digital marketing budget: computer modelling for decision making," Access Journal, Access Press Publishing House, vol. 4(2), pages 248-260, March.
• Radojko Lukic, 2023. "Comparative Analysis of Transport and Storage Information Systems of the European Union and Serbia Using Fuzzy LMAW and MARCOS Methods," Economy, Business & Development: An International Journal, Ss. Cyril and Methodius University in Skopje, Faculty of Economics-Skopje, vol. 4(1), pages 1-17, May.
• John T. Ayoolа & Ayokunle O. Odusina, 2023. "Comparative Analysis of Transport and Storage Information Systems of the European Union and Serbia Using Fuzzy LMAW and MARCOS Methods," Economy, Business & Development: An International Journal, Ss. Cyril and Methodius University in Skopje, Faculty of Economics-Skopje, vol. 4(1), pages 19-35, May.
• Ejup Fejza & Alban Fejza, 2023. "Analysis of the Effects of the Service Quality on Client Satisfaction in the Tourism Sector in Kosovo," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 103-115.
• Afaf KHOUILED & Florin-Alexandru LUCA & Hicham MAHDJOUBA & Sami Mohammed BENNOUNA, 2023. "The role of consumer protection associations in rationalizing consumer purchasing behavior – an example of consumer research in the state of Ouargla," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 50, pages 7-17, July.
• Alexandrina POPESCU-CRUCEANU, 2023. "Social and economic structures of population from Bukovina in interwar period," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 1, pages 27-39, July.
• Carlos Fernando Osorio-Andrade & Carlos Alberto Arango Pastrana & Augusto Rodríguez Orejuela, 2023. "Evolución de la investigación científica sobre electronic word of mouth en la industria del turismo: un análisis bibliométrico," Estudios Gerenciales, Universidad Icesi, vol. 39(166), pages 110-122, March.
• Gerson Jaquin Cristancho Triana, 2023. "Actitud e intención hacia el consumo responsable en los hogares de Bogotá," REVISTA TENDENCIAS, Universidad de Narino, vol. 24(1), pages 130-154, January.
• Amano, Tomomichi, 2023. "A Welfare Analysis of Gambling in Video Games," CEPR Discussion Papers 17939, C.E.P.R. Discussion Papers.
• Rejoice Jealous Tobias-Mamina & Eugine Tafadzwa Maziriri, 2023. "Millennial Street Food Consumption: An Integrated Theory of Reasoned Action Approach," International Review of Management and Marketing, Econjournals, vol. 13(1), pages 11-18, January.
• Li, Yuxin & Yao, Zili & Guo, Zhanfeng, 2023. "Willingness to pay and preferences for rural tourism attributes among urban residents: A discrete choice experiment in China," Economic Analysis and Policy, Elsevier, vol. 77(C), pages 460-471.
• Gayle, Philip G. & Lin, Ying, 2023. "Using demand transfer ratios to infer market impacts of new goods," Economics Letters, Elsevier, vol. 223(C).
• Garz, Marcel & Szucs, Ferenc, 2023. "Algorithmic selection and supply of political news on Facebook," Information Economics and Policy, Elsevier, vol. 62(C).
• Wioletta Wereda Agnieszka Knap-Stefaniuk, 2023. "Crowdsourcing as a Mean of Supporting Creativity in Business: An Introduction to International Research," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 190-202.
• Wioletta Wereda & Natalia Moch & Pawel Wereda, 2023. "The Customer Service and Building Safe Relationships between the Enterprise and Suppliers in VUCA Times," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 268-279.
• Mariusz Grebowiec & Piotr Pietrzak, 2023. "The Determinants of the Decision Making Process for Purchasing Fashion Products in the E-Commerce Industry in Light of Research," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 390-410.
• Anna Czaplinska, 2023. "Regional Spatial Analysis of an Ethnic Region in Terms of Resources, Potential, and Capital Marketing in the Example of the Kashubia Region (Poland)," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 464-479.
• Mohammad Mohammad & Orsolya Szigeti, 2023. "Relationship Between Attitude and Online Purchase Intention of Dairy Functional Foods in Hungary: An Extended TAM Approach," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 545-559.
• Malgorzata Koszembar-Wiklik & Marek Krannich, 2023. "Marketing in the Marketing Strategy of Cities in Poland," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 634-649.
• Konrad Biercewicz & Malgorzata Wiscicka-Fernando, 2023. "Customers' Emotions and Openness to Product Co-Creation: An Empirical Analysis Based on EEG Data," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 49-69.
• Wirania Swasty, 2023. "Color on Food Packaging as Brand Visibility and Value Creation: A Systematic Review ," GATR Journals gjbssr630, Global Academy of Training and Research (GATR) Enterprise.
• Wilhelmsson, Mats, 2023. "How Does the Presentation of Energy Performance Affect the Price of Houses? A Case Study of Detached Houses in Stockholm, Sweden," Working Paper Series 23/2, Royal Institute of Technology, Department of Real Estate and Construction Management & Banking and Finance.
• STOICA, Valentin Marius & EDU, Tudor, 2023. "Researching the Behavioral Elements of Online Video Game Players. A Detailed Analysis Using SPSS. Part III: Analysis of Video Game Users’ Behavior in Romania," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(1), pages 12-25, February.
• PURCAREA, Ioan Matei, 2023. "Measuring the Impact of E-Commerce on the Economy," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(1), pages 43-48, February.
• PURCAREA, Ioan Matei, 2023. "E-Commerce, Marketing Technology Stake, and Improved DCX," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(1), pages 30-40, February.
• Melissa Newham & Marica Valente, 2023. "The Cost of Influence:How Gifts to Physicians Shape Prescriptions and Drug Costs," Working Papers 2023-03, Faculty of Economics and Statistics, Universität Innsbruck.
• LUKIĆ Radojko, 2023. "Influence of Net Working Capital on Trade Profitability in Serbia," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 01, March.
• Federico Rossi, 2023. "Mergers with endogenous product choice: The case of the ready-to-eat cereal industry," Quantitative Marketing and Economics (QME), Springer, vol. 21(1), pages 1-64, March.
• Adam N. Smith & Jim E. Griffin, 2023. "Shrinkage priors for high-dimensional demand estimation," Quantitative Marketing and Economics (QME), Springer, vol. 21(1), pages 95-146, March.
• J.-P. Niinimäki, 2023. "Experience Goods, Umbrella Branding, and Reputation," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 62(1), pages 33-44, February.
• Hernán Toniut, 2023. "Evaluación De Las Motivaciones Utilitarias En La Compra De Calzado e Indumentaria a Través De Medios Electrónicos," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 21, pages 1-11, January-J.
• Ingrid Mariuxi Avilés Jiménez & Fabrizio Freire- Morán, 2023. "La Creación de Valor: sus Efectos en el Comportamiento del Consumidor de Tableros Eléctricos," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 21, pages 1-14, January-J.
• Iván Alberto Analuisa & Juan Antonio Jimber del Río & José Antonio Fernández Gallardo & Arnaldo Vergara-Romero, 2023. "The Value Chain of Ecuadorian Hard Yellow Corn. Challenges and Opportunities," Lecturas de Economía, Universidad de Antioquia, Departamento de Economía, issue 98, pages 231-262, January-J.
• Sarah Moshary & Bradley Shapiro & Sara Drango, 2023. "Preferences for Firearms and Their Implications for Regulation," NBER Working Papers 30934, National Bureau of Economic Research, Inc.
• Lin William Cong & Siguang Li, 2023. "A Model of Influencer Economy," NBER Working Papers 31243, National Bureau of Economic Research, Inc.
• Irina Yovcheva, 2023. "Artificial Intelligence in FMCG Retail Sector," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 101-114, March.
• Ivan Slavchev, 2023. "Consumer Trends on Bulgarian Beer Market Driven by Covid-19," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 147-160, March.
• Nadezda Dimova, 2023. "Specificity of Dynamic Changes in Offline Retail Marketing," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 79-88, March.
• Omar Salem & Marietta Kiss, 2023. "Using The Servqual Model To Assess Service Quality Of Internet Service Providers: Evidence From Jordan," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 8(1), pages 61-71, March.
• Daniel Kaimann & Clarissa Laura Maria Spiess Bru, 2023. "Sounds too Feminine? Brand Gender and The Impact on Professional Critics," Working Papers Dissertations 107, Paderborn University, Faculty of Business Administration and Economics.
• María D. Illescas-Manzano & Sergio Martínez-Puertas & Gema M. Marín-Carrillo & María B. Marín-Carrillo, 2023. "Dynamics of agglomeration and competition in the hotel industry: A geographically weighted regression analysis based on an analytical hierarchy process and geographic information systems (GIS) data," Oeconomia Copernicana, Institute of Economic Research, vol. 14(1), pages 213-252, March.
• Nguyen, Phi Dung & Huynh, Cong Minh, 2023. "Sustainable E-commerce Logistics for Customer Satisfaction: Evidence from Vietnam," MPRA Paper 115976, University Library of Munich, Germany.
• Chen, Chien-Hsun, 2023. "The Emergence of China’s Mergers and Acquisitions Market," MPRA Paper 116615, University Library of Munich, Germany.
• Corbu, Ion, 2023. "Decizia, factor determinant în procesele manageriale și în activitatea de cercetare [Decision, determining factor in managerial processes and in research activity]," MPRA Paper 117268, University Library of Munich, Germany.
• Marián Čvirik, 2023. "Perceived Price and Quality of Food of European Union Countries of Origin by Slovaks: The Influence of Ethnocentric Tendencies," Central European Business Review, Prague University of Economics and Business, vol. 2023(1), pages 97-114.
• Tarunija Chandra & Vibhuti Tripathi, 2023. "Antecedents and Mediators for Building and Integrated Research Framework towards Successful Brand Revitalisation," Central European Business Review, Prague University of Economics and Business, vol. 2023(1), pages 133-163.
• Antonio Kuzmanić & Jasmina Dlačić & Borut Milfelner, 2023. "Service Recovery Satisfaction and Commitment in the Context of Spectator Sport Industry: Study on Croatian Football Consumers," Central European Business Review, Prague University of Economics and Business, vol. 2023(2), pages 61-85.
• TANASE, George Cosmin, 2023. "The Driving Forces of M-Commerce as an Emerging Technology and Independent Ecosystem," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(1), pages 19-24, March.
• PURCAREA, Ioan Matei, 2023. "Social Commerce Ecosystem, Social Media Marketers’ New Tool ChatGPT, and E-Commerce Profitability Improvement Based on Immersive Product Imagery," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(1), pages 25-32, March.
• Bayır, Talha, 2023. "Segmentation of Social Media Platforms in Terms of Perceived Benefits: Cluster Analysis on Brand Followers," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 14(1), pages 109-121, January.
• Ozturk, Onur, 2023. "Influencer Stickiness and Determining the Relationships Among its Antecedents (Fenomen Yapışkanlığı ve Öncülleri Arasındaki İlişkilerin Belirlenmesine Yönelik Bir Araştırma)," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 14(1), pages 123-140, January.
• Gökmerdan Önder, Leyla, 2023. "Determining The Relationships Between Gamification, Consumer Engagement, Brand Loyalty and Intention to Continue Using (Oyunlaştırma, Tüketici Katılımı, Marka Sadakati ve Uygulama Kullanmaya Devam Etm," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 14(2), pages 277-288, April.
• Erdoğan, Görkem, 2023. "Determinants of Users' In-App Purchase Behavioral Intention in Mobile Applications: A Model Proposal with Extended Planned Behavior Theory (Kullanıcıların Mobil Uygulamalarda Uygulama İçi Satın Alma D," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 14(2), pages 289-301, April.
• Farinha, Carlos & Tiago, Flávio & Avelar, Sónia & Tiago, Maria Teresa, 2023. "What changes in restaurant satisfaction during Covid-19? An overview based on online reviews," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 11(1), pages 13-25.
• Vaz, Márcia & Fernandes, Paula & Ferreira, Fernanda & Alves, Maria José & Costa, Vânia & Nunes, Alcina, 2023. "The Importance-Satisfaction Matrix as a strategic tool for Termas de Chaves thermal spa priority improvements," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 11(1), pages 52-64.
• Elizabeth Kempen & Rejoice Tobias-Mamina & Mariette Strydom & Lorna Christie & Lorna Christie, 2023. "Female Consumers’ Involvement in Intentional Non-Sustainable and Unintentional Sustainable Apparel Decisions: An Emerging Market Perspective," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(16), pages 1-21.
• Daniel Dan, 2023. "Exploring the Impact of Negative Words Used in Online Feedback in Hotel Industry: A Sentiment Analysis, N-gram, and Text Network Analysis Approach," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(16), pages 39-50.
• Dawid Gajda, 2023. "Exploring the Impact of Negative Words Used in Online Feedback in Hotel Industry: A Sentiment Analysis, N-gram, and Text Network Analysis Approach," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(16), pages 51-78.
• Justina Sidlauskiene & Yannick Joye & Vilte Auruskeviciene, 2023. "AI-based chatbots in conversational commerce and their effects on product and price perceptions," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-21, December.
• A. Irimia-Diéguez & F. Velicia-Martín & M. Aguayo-Camacho, 2023. "Predicting Fintech Innovation Adoption: the Mediator Role of Social Norms and Attitudes," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 9(1), pages 1-23, December.
• Fahad Najeeb Khan & Muhammad Usman Arshad & Muhammad Munir, 2023. "Impact of e-service quality on e-loyalty of online banking customers in Pakistan during the Covid-19 pandemic: mediating role of e-satisfaction," Future Business Journal, Springer, vol. 9(1), pages 1-12, December.
• Shekhar & Debadyuti Das, 2023. "Enablers of ‘Creating Shared Value’: A Total Interpretive Structural Modeling–Polarity Approach," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 24(2), pages 291-318, June.
• Lubica Sebova & Radka Marcekova & Ivana Simockova & Kristina Pompurova, 2023. "Experience Tourism as a Smart and Sustainable Form of Tourism in the Twenty-First Century," Springer Proceedings in Business and Economics, in: Vicky Katsoni (ed.), Tourism, Travel, and Hospitality in a Smart and Sustainable World, pages 189-199, Springer.
• Lubica Sebova & Klara Chovanova & Izabela Lazurova & Adrian Svec, 2023. "Perspectives of Sustainable Tourism Development in the Region – Case Study," Springer Proceedings in Business and Economics, in: Vicky Katsoni (ed.), Tourism, Travel, and Hospitality in a Smart and Sustainable World, pages 23-38, Springer.
• Hulisi Binbasioglu & Yasemin Keskin Yilmaz & Mehmet Baris Yilmaz, 2023. "Role of Instagram Influencers on Destination Image: A Netnographic Study," Springer Proceedings in Business and Economics, in: Vicky Katsoni (ed.), Tourism, Travel, and Hospitality in a Smart and Sustainable World, pages 417-432, Springer.
• Ulviyya Rzayeva & Veronica M. Grebennikova & Oksana A. Us & Alexander A. Malkov, 2023. "The Role of Social Networks in Shaping up the Consumer Behavior of Young People," Springer Proceedings in Business and Economics, in: Vikas Kumar & Evgeny Kuzmin & Wei-Bin Zhang & Yuliya Lavrikova (ed.), Consequences of Social Transformation for Economic Theory, pages 199-212, Springer.
• Unai Arzubiaga & Alfredo De Massis & Amaia Maseda & Txomin Iturralde, 2023. "The influence of family firm image on access to financial resources in family SMEs: a signaling theory perspective," Review of Managerial Science, Springer, vol. 17(1), pages 233-258, January.
• Stephan Zielke & Deonir Toni & José Afonso Mazzon, 2023. "Cognitive, emotional and inferential paths from price perception to buying intention in an integrated brand price image model," SN Business & Economics, Springer, vol. 3(1), pages 1-25, January.
• Yueh-Shian Lee, 2023. "The Relationships among Digital Marketing, Brand Emotional Attachment and Brand Attitude," Journal of Applied Finance & Banking, SCIENPRESS Ltd, vol. 13(2), pages 1-3.
• Kristina Samašonok & Margarita Išoraitė, 2023. "The implementation of sustainable development goals through communication tools," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 10(3), pages 102-122, March.
• Jarmila Straková & Jaroslav Kollmann & Jaroslav Kollmann & Yaroslava Kostiuk & Yaroslava Kostiuk & Mykola Palinchak & Filip Černák, 2023. "Riskiness of value-creating corporate activities and their influence on strategic management of engineering companies," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 10(3), pages 383-398, March.
• Margarita Išoraitė & Irena Alperytė, 2023. "Creativity in times of war and pandemics," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 10(3), pages 399-419, March.
• Sorin Somitca & Alina Somitca & Elena Hlaciuc, 2023. "Insight into the resilience of the Romanian economy," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 10(3), pages 84-101, March.
• Alieva Arzu, 2023. "Factors of formation of customer loyalty to the baby food brand," Working Papers 0050, Moscow State University, Faculty of Economics.
• Nigar Huseynli & Gozde Kandemir & Bahman Huseynli, 2023. "Analysis of consumer behaviour variables influencing the adoption of mobile banking," Upravlenets, Ural State University of Economics, vol. 14(1), pages 60-73, March.
• Ali Tehci & Nihan Senbursa, 2023. "Internal green marketing and ship employees' behaviour: The mediating role of motivation and attitude," Upravlenets, Ural State University of Economics, vol. 14(1), pages 74-85, March.
• Marina E. Tsoy & Vladislav Yu. Shchekoldin, 2023. "MRFM-analysis for customer segmentation in the industrial equipment market," Upravlenets, Ural State University of Economics, vol. 14(2), pages 90-99, May.
• Stefan Buehler & Rachel Chen & Daniel Halbheer, 2022. "Circular Business Models: Product Design and Consumer Participation," Working Papers hal-03938305, HAL.
  • Buehler, Stefan & Chen, Rachel & Halbheer, Daniel, 2023. "Circular Business Models: Product Design and Consumer Participation," Economics Working Paper Series 2302, University of St. Gallen, School of Economics and Political Science.
• Nguyen Phuong Mai & Vo Nam D., 2023. "Exploring Organic Food Purchase Behaviors of Gen Z: An Application of TPB and MOA Model in a Transition Country," Foundations of Management, Sciendo, vol. 15(1), pages 35-50, January.
• Kozielski Robert & Wilczewska Donata, 2023. "The Use of Marketing Indicators in Poland — Towards Evidence-Based Management," Marketing of Scientific and Research Organizations, Sciendo, vol. 47(1), pages 1-16, March.
• Kozielski Robert, 2023. "Marketing in the Context of Organisational Market Resilience," Marketing of Scientific and Research Organizations, Sciendo, vol. 47(1), pages 17-30, March.
• Pluta-Olearnik Mirosława & Buda Aneta, 2023. "Corporate Social Responsibility Practices in the Energy Industry — Trends of Change," Marketing of Scientific and Research Organizations, Sciendo, vol. 47(1), pages 31-48, March.
• Brad R. Humphreys & Gary A. Wagner & John C. Whitehead & Pamela Wicker, 2023. "Willingness to pay for policies to reduce health risks from COVID‐19: Evidence from U.S. professional sports," Health Economics, John Wiley & Sons, Ltd., vol. 32(1), pages 218-231, January.
  • Brad R. Humphreys & Gary A. Wagner & John C. Whitehead & Pamela Wicker, 2022. "Willingness to pay for policies to reduce health risks from COVID-19: Evidence from U.S. professional sports," Working Papers 22-06, Department of Economics, West Virginia University.
• Jay Prag & Amanda Ishak Prag, 2023. "COVID-U:Business Lessons from a Pandemic," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13181, June.

2022

• Block, Sidney T. & Friebel, Guido & Heinz, Matthias & Zubanov, Nick, 2022. "Mystery Shopping as a Strategic Management Practice in Multi-Site Firms," IZA Discussion Papers 15599, Institute of Labor Economics (IZA).
• BARTOSOVA Simona & POLIACIKOVA Eva & MUSOVA Zdenka, 2022. "Consumers´ Perception of Responsible Companies and Using of Cause-Related Marketing in their CSR Practice," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 02, June.
• EDU Tudor & CONSTANTINESCU Raluca, 2022. "Internet of Things (IoT) as an Instrument to Improve Business and Marketing Strategies. A Literature Review," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 02, June.
• Saadet SaÄŸtaÅŸ, 2022. "The effect of social media marketing on brand equity and consumer purchasing intention," JOURNAL OF LIFE ECONOMICS, Holistence Publications, vol. 9(1), pages .21-31, February.
• Anita Rao, 2022. "Industry-funded research and bias in food science," Quantitative Marketing and Economics (QME), Springer, vol. 20(1), pages 39-67, March.
• Julian Runge & Jonathan Levav & Harikesh S. Nair, 2022. "Price promotions and “freemium” app monetization," Quantitative Marketing and Economics (QME), Springer, vol. 20(2), pages 101-139, June.
• Jessica Jumee Kim & Kenneth C. Wilbur, 2022. "Proxies for legal firearm prevalence," Quantitative Marketing and Economics (QME), Springer, vol. 20(3), pages 239-273, September.
• Ahmed Khwaja & Nathan Yang, 2022. "Quantifying the link between employee engagement, and customer satisfaction and retention in the car rental industry," Quantitative Marketing and Economics (QME), Springer, vol. 20(3), pages 275-292, September.
• Ko Wai Wai & Catherine Liston-Heyes & Weixi Liu & Gordon Liu & Marc Cowling, 2022. "Organizational capabilities and SME exports: the moderating role of external funding intentions and managerial capacity," Small Business Economics, Springer, vol. 58(1), pages 247-261, January.
• Michal Krejčí & Michaela Staňková, 2022. "The Position of Netflix in the Czech Republic Before and During the COVID-19 Pandemic," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 8(1), pages 72-83.
• Michal Pšurný & Irena Antošová & Jana Stávková, 2022. "Preferred Forms of Online Shopping by the Youth Generation," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 8(1), pages 84-95.
• Yusuf Arslan & Aykut Hamit Turan, 2022. "Consumers' Acceptance of Online Grocery Shopping in a Pandemic Situation: An Extended Technology Acceptance Model Perspective," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 8(2), pages 143-158.
• Dušan Mladenović & Visar Rrustemi & Sebastian Martin & Prateek Kalia & Rahul Chawdhary, 2022. "Effects of Sociodemographic Variables on Electronic Word of Mouth: Evidence from Emerging Economies," MUNI ECON Working Papers 2022-02, Masaryk University, revised Feb 2023.
• Florian Ederer & Weicheng Min, 2021. "Bayesian Persuasion with Lie Detection," Cowles Foundation Discussion Papers 2272, Cowles Foundation for Research in Economics, Yale University.
  • Florian Ederer & Weicheng Min, 2022. "Bayesian Persuasion with Lie Detection," NBER Working Papers 30065, National Bureau of Economic Research, Inc.
• Bart Bronnenberg & Jean-Pierre H. Dubé & Chad Syverson, 2022. "Intangible Marketing Capital," NBER Working Papers 30145, National Bureau of Economic Research, Inc.
• Smolyak, S., 2022. "New method of liquidation value estimation," Journal of the New Economic Association, New Economic Association, vol. 55(3), pages 12-27.
• Ron Berman & Aniko Oery & Xudong Zheng, 2022. "Influence or Advertise: The Role of Social Learning in Influencer Marketing," Working Papers 22-08, NET Institute.
• Sangkil Moon & Dawn Iacobucci, 2022. "Social Media Analytics and Its Applications in Marketing," Foundations and Trends(R) in Marketing, now publishers, vol. 15(4), pages 213-292, March.
• Otilia-Elena Platon, 2022. "A Marketing Experiment Regarding the Importance of Price Discounts when Booking a Vacation Abroad during Covid-19 Pandemic," Global Economic Observer, "Nicolae Titulescu" University of Bucharest, Faculty of Economic Sciences;Institute for World Economy of the Romanian Academy, vol. 10(1), pages 131-138, June.
• Nikolay Sterev & Petya Biolcheva, 2022. "Market Mechanisms for Risk Management in Energy," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 132-141, March.
• Maryna Navalna & Оlena Isaikina, 2022. "Media Communications in Digital Day," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 429-443, September.
• Xhevat Sopi & Lulzim Rashiti, 2022. "Digital Marketing in Retail Banking – Client Attitudes Analysis," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 454-472, September.
• Elena Kostadinova, 2022. "Price Promotions – the Problematic Child of Marketing," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 485-494, September.
• Georgi Kiranchev, 2022. "Ambiguous Strategy Choice in an Economic Game D(2,2) Describing a Competition," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 495-512, September.
• Olta Nexhipi & Mario Gjoni, 2022. "Service Failure, its Recovery and Client Loyalty," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 540-551, September.
• Hristo Katrandjiev, 2022. "Searching for the Roots of Contemporary Branding: Study of Cylinder Seals from the Dawn of Ancient Egypt," Godishnik na UNSS, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 15-57, September.
• Morena Boj, 2022. "Brand Effect On Consumer Preference (The Case of Olive Oil in Albania)," Godishnik na UNSS, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 165-176, December.
• Nadya Stanoeva, 2022. "Female Image in Advertising in The Eva Magazine and Eva.Bg in 2020 – A Comparative Analysis," Godishnik na UNSS, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 177-193, December.
• Mihaela Mihaylova, 2022. "The Website as a Tool of Digital Marketing," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 142-151, March.
• Tsvetelina Vladimirova, 2022. "Analysis of the Rhetorical Figures in Food and Beverage Advertising Slogans," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 99-105, December.
• Adela Laura POPA & Naiana ÈšARCÄ‚ & Simona Aurelia BODOG & Dinu-Vlad SASU, 2022. "The Notoriety Of Bibliometric Analysis In The Field Of Marketing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 2(2), pages 247-258, December.
• Zoltán SOMOSI, 2022. "The Role Of Artificial Intelligence In Content Creation And Checking Its Effectiveness In The Google Ads Advertising System," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 2(2), pages 259-270, December.
• Ulziibadrakh Zoljargal, 2022. "The Impact Of Covid-19 Pandemic On The Marketing Of The Performing Arts," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 7(special), pages 120-130, June.
• Ehireme Boaz Agbonifoh & Christopher Ihionkhan Agbonifoh, 2022. "A Comparative Analysis Of Job Satisfaction Level In Public And Private Tertiary Institutions," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 7(special), pages 51-66, June.
• Gabriel Tuoyo Kubeyinje & Samuel Obehi Omigie, 2022. "The Influence Of Service Quality Dimensions On Customer Satisfaction In The Nigerian Banking Industry," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 7(special), pages 67-76, June.
• Celine Bonnet & Zohra Bouamra-Mechemache & Gordon J Klein, 2022. "National brands in hard discounters: market expansion and bargaining power effects [Unobserved product differentiation in discrete-choice models: estimating price elasticities and welfare effects]," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 49(5), pages 1113-1145.
  • Bonnet, Céline & Bouamra-Mechemache, Zohra & Klein, Gordon, 2020. "National brands in hard discounters: Market expansion and bargaining power effects," CAWM Discussion Papers 113, University of Münster, Münster Center for Economic Policy (MEP).
• Yiquan Gu & Leonardo Madio & Carlo Reggiani, 2022. "Data brokers co-opetition [The impact of big data on firm performance: an empirical investigation]," Oxford Economic Papers, Oxford University Press, vol. 74(3), pages 820-839.
  • Yiquan Gu & Leonardo Madio & Carlo Reggiani, 2019. "Data Brokers Co-Opetition," CESifo Working Paper Series 7523, CESifo.
  • Yiquan Gu & Leonardo Madio & Carlo Reggiani, 2021. "Data Brokers Co-Opetition," Working Papers 202101, University of Liverpool, Department of Economics.
• Elena Manuela Istoc & Mihaela Adina Mateescu & Daniela Nicoleta Baleanu, 2022. "Application of the European Tourism Indicator System (ETIS) in Sibiu County," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 281-288, September.
• Raluca-Giorgiana (Popa) Chivu & Ionut-Claudiu Popa & Bianca Cristiana Voicu, 2022. "Analysis of the Trust Offered to Companies Based on the Number of Followers on Instagram," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 521-527, September.
• Vladut Faraonel & Alexandra Raluca Jelea & Mara Matcu, 2022. "Romanian Students’ Perception of Cryptocurrency," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 545-551, September.
• Alexandru Grigoras, 2022. "Helpful or not? A Review about the Role of Social Media in Higher Education Admission Campaigns," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 583-590, September.
• Mariana Juganaru & Andreea Alina Soltaniuc, 2022. "The Importance of Marketing Research in Shaping the Entrepreneurial Culture," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 613-623, September.
• Dragos Florentin Mariciuc, 2022. "Using Virtual Assistants as Relationship Marketing Instruments," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 634-641, September.
• Constantina-Alina Milos (Ilie), 2022. "Tourist Services Consumer Behavior. Specific and Perspective Elements in the Context of the Coronavirus Pandemic," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 642-650, September.
• Iulian Georgescu & Anca Antoaneta Varzaru & Madalina Georgiana Mangra, 2022. "The Role of Human Resources Management in the Internal Branding of Public Organizations," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 555-559, Decembrie.
• Iulian Georgescu & Anca Antoaneta Varzaru & Gabriel Ioan Mangra, 2022. "The Influence of Information Technologies on Public Communication Within Sports Organizations," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 560-563, Decembrie.
• Liliana Gherghina, 2022. "Study Regarding the Preferences and Attitude of Consumers for Spending Vacations in Tourist Resorts in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 574-583, Decembrie.
• Mariana Juganaru & Iulia Maria Draghici, 2022. "Changes in Terms of Buying Behavior Influenced by the Pandemic Period and the Economic Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 614-621, Decembrie.
• Constantina-Alina Milos (Ilie), 2022. "Tourism Behaviour and the Transformative Power of the Pandemic – A Post-Pandemic Perspective," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 668-678, Decembrie.
• Alina Putan, 2022. "Marketing of Health Services In Pandemic Context. Case Study Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 702-708, Decembrie.
• Adrian Serban Comanescu, 2022. "Google Business Profile or How to Create Your Identity on Google. Steps and Requirements," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 763-768, Decembrie.
• José Manuel Fernández Polanco & Ángel Herrero Crespo, 2022. "Efecto de la información mediática acerca de la acuicultura sobre la demanda de dorada de cultivo en los establecimientos detallistas," DOCFRADIS Working Papers 2201, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jan 2022.
• Diego Gómez–Carmona & César Serrano–Domínguez & Pedro Pablo Marín–Dueñas & Juan José Mier–Terán Franco, 2022. "Análisis de la eficacia publicitaria de anuncios de vino en Facebook mediante estudio con eye-tracking," DOCFRADIS Working Papers 2203, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jul 2022.
• Paula Rodríguez–Torrico & Sonia San-Martín & Rebeca San José Cabezudo, 2022. "¿Conectamos? El marketing relacional en la era del mix de canales," DOCFRADIS Working Papers 2204, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jul 2022.
• Elena Kossmann, 2022. "Fair trade consumption: An updated systematic literature review," DOCFRADIS Working Papers 2205, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jul 2022.
• Nuria Viejo Fernández, 2023. "Showroomer, ¿enemigo o aliado?," DOCFRADIS Working Papers 2301, Catedra Fundación Ramón Areces de Distribución Comercial, revised Feb 2023.
• Alba Barrero Caballero, 2023. "Comportamiento de consumo de los millennials y estrategias comunicativas en Facebook e Instagram del sector de la moda 2016-2019," DOCFRADIS Working Papers 2303, Catedra Fundación Ramón Areces de Distribución Comercial, revised Apr 2023.
• López-Rodríguez, Campo Elías & Sandoval-Escobar, Marithza, 2022. "Tendencias de investigación en branding enfocadas al adulto mayor: análisis bibliométrico y revisión sistemática de la literatura [Trends in branding research focused on the elderly: bibliometric a," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 34(1), pages 305-327, December.
• Ortigosa Hernández, Mauricio, 2022. "Indicador de confianza empresarial en el sector construcción en México a través de un sistema de inferencia difuso [C65, L74, M31]," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 34(1), pages 415-445, December.
• Bruno F. Abrantes & Klaus Grue Ostergaard, 2022. "Digital footprint wrangling: are analytics used for better or worse? A concurrent mixed methods research on the commercial (ab)use of dataveillance," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(3), pages 187-206, September.
• Radovan Savov & Xénia Szarková, 2022. "Craft beer revolution: formation of a new segment in Slovakia," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, vol. 17(1), pages 225-246, March.
• Jalil Heidary Dahooie & Mehrdad Estiri & Mahshid Janmohammadi & Edmundas Kazimieras Zavadskas & Zenonas Turskis, 2022. "A novel advertising media selection framework for online games in an intuitionistic fuzzy environment," Oeconomia Copernicana, Institute of Economic Research, vol. 13(1), pages 109-150, March.
• Dariusz Siemieniako & Pawe³ Kaliszewski, 2022. "Factors influencing structural power dynamics in buyer-supplier relationships: a power sources framework and application of the critical incident technique," Oeconomia Copernicana, Institute of Economic Research, vol. 13(1), pages 151-179, March.
• Robert Stefko & Radovan Bacik & Richard Fedorko & Maria Olearova, 2022. "Gender-generation characteristic in relation to the customer behavior and purchasing process in terms of mobile marketing," Oeconomia Copernicana, Institute of Economic Research, vol. 13(1), pages 181-223, March.
• Dan-Cristian Dabija & Veronica Câmpian & Anna-Rebeka Pop & Raluca Bãbu?, 2022. "Generating loyalty towards fast fashion stores: a cross-generational approach based on store attributes and socio-environmental responsibility," Oeconomia Copernicana, Institute of Economic Research, vol. 13(3), pages 891-934, September.
• Nguyen, Trinh Bao Trung & Huynh, Cong Minh, 2022. "Factors of Purchase Intentions toward Foreign Products: Empirical Evidence from Vietnamese Consumers’ Perspective," MPRA Paper 111563, University Library of Munich, Germany.
• Ghori, Muhammad Ashhad & Imran, Syed Monis & Pervaiz, Javeria & Aiman, Umm e Aiman, 2022. "How Motivational Factors Affect the Online Shopping Behavior: An Insight of Developing Economy Consumers," MPRA Paper 112290, University Library of Munich, Germany.
• Ali, Syed Raza & Ali, Syed Hassan & Yasir, Muhammad & Khan, Muhammed Hamza, 2022. "Investigating The Effect of Brand’s Social Media Pages On Developing Economy Consumers Purchase Intention," MPRA Paper 112325, University Library of Munich, Germany.
• Ho, Thi Thu & Huynh, Cong Minh, 2022. "Green Purchase Intention: An Investigation from Vietnamese Young Consumers," MPRA Paper 112355, University Library of Munich, Germany.
• Dam, Duy Duc & Huynh, Cong Minh, 2022. "Factors Influencing Consumers’ Purchase Intention toward Accommodation via Lodging Websites: Evidence from Binh Duong Province of Vietnam," MPRA Paper 113517, University Library of Munich, Germany.
• Niros, Meletios & Niros, Angelica, 2022. "Effective digital loyalty strategies in services during COVID-19 pandemic: does digital adoption matter?," MPRA Paper 114025, University Library of Munich, Germany.
• Niros, Meletios & Niros, Angelica & Omri, Spyridon, 2022. "Do store atmosphere and playfulness matter during the ongoing pandemic crisis?," MPRA Paper 114026, University Library of Munich, Germany.
• Niros, Meletios & Giannakis, Damian & Niros, Angelica, 2022. "Digital marketing effects on customer repurchase intentions following the pandemic. A strategic marketing analysis of customer equity dimensions," MPRA Paper 114331, University Library of Munich, Germany.
• Benchaib, Mohamed, 2022. "The strategy of developing the domestic tourism sector in Algeria in light of the Corona pandemic," MPRA Paper 114995, University Library of Munich, Germany, revised 03 Jun 2022.
• Narang, Tanya, 2022. "Attitude, Perception And Consumer Behavior Research Of Indian Consumers Towards Vertical Farming : Can Vertical Farming Offer Sustainable Solution To India’s Booming Urban Population By 2050?," MPRA Paper 115717, University Library of Munich, Germany.
• Gayle, Philip & Lin, Ying, 2022. "Using Demand Transfer Ratios to Infer Market Impacts of New Goods," MPRA Paper 115749, University Library of Munich, Germany.
• Vít Hinčica & Anna Svobodová & Hana Řezanková, 2022. "Consumer Perception of Quality of Clothing Products: A Lesson for the Business Sector Arising from Czech Evidence," Central European Business Review, Prague University of Economics and Business, vol. 2022(2), pages 101-121.
• Abbas Ali Rastgar & Ghazale Taheri & Hooshmand Bagheri Garbollagh & Omid Solati Nejad, 2022. "Antecedents and Consequences of Consumer Hope for the Brand of Hydroderm with the Moderating Role of Brand Charisma," Central European Business Review, Prague University of Economics and Business, vol. 2022(3), pages 17-38.
• Janka Kopaničová & Dagmar Klepochová & Zuzana Francová, 2022. "Use of Netnography in Contemporary Marketing Research," Central European Business Review, Prague University of Economics and Business, vol. 2022(4), pages 111-131.
• Tantri Yanuar Rahmat Syah & Patrick Christian Alimwidodo & Lovinda Lianti & Holila Hatta, 2022. "Perceived Price as Antecedent of Satisfaction and Loyalty: Learn from Fast Food Multinational Restaurants in Indonesia," Central European Business Review, Prague University of Economics and Business, vol. 2022(4), pages 63-84.
• Petra Jílková & Jana Kotěšovcová, 2022. "Determinanty výnosnosti evropského bankovního systému v letech 2012-2019 [Determinants of European Bank Profitability in 2012-2019]," Politická ekonomie, Prague University of Economics and Business, vol. 2022(5), pages 552-573.
• TANASE, George Cosmin, 2022. "The application of neuromarketing in retailing and visual merchandising," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(1), pages 36-40, April.
• PURCAREA, Ioan Matei, 2022. "Agile E-Commerce Relevance Within the Expansion of the Digital Economy and the Phygital Business Models Challenged to Ensure Continuously Improved CX," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(1), pages 41-57, April.
• TANASE, George Cosmin, 2022. "Predictive Marketing: Anticipating Market Demand with Proactive Action," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(2), pages 34-39, June.
• PURCAREA, Ioan Matei, 2022. "The Future of E-Commerce, Technology Priorities and the Challenge of Metaverse," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(2), pages 40-50, June.
• TANASE, George Cosmin, 2022. "Circular Economy in the Agri-Food Sector: Opportunities and Challenges," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(3), pages 34-40, October.
• PURCAREA, Ioan Matei, 2022. "Digital Twins, Web3, Metaverse, Value Innovation and E-Commerce retail," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(3), pages 41-47, October.
• TANASE, George Cosmin, 2022. "Consumption Reduction: A Challenge For Behaviour Change in The Future," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(4), pages 32-39, December.
• PURCAREA, Ioan Matei, 2022. "E-Commerce Personalization Wanted by the Next Generation of Shoppers. Livestreaming E-Commerce, Q-commerce, Social Commerce, and the Metaverse," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(4), pages 40-55, December.
• Ivana First Komen & Nina Grguriæ Èop, 2022. "Naturally traditional or traditionally natural – exploring the concepts natural and traditional in marketing research," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 40(1), pages 225-246.
• Truong Thi Xuan Dao & Pham Huong Trang & Tran Duc Thanh, 2022. "The Big Five personality traits and co-production behaviour of Vietnamese tourists: An extension of the theory of planned behaviour," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 40(1), pages 97-127.
• Zia-Ur-Rehman & Muhammad Razzaq Athar & M. Mohsin Shahid & Malik Muhammad Faisal & Mareum Shehzadi, 2022. "Exploring The Serial Mediation Of Mobile App Engagement And Self Brand Connection In The Relationship Between Brand Experience And Loyalty Towards Brand," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 11(2), pages 20-30, June.
• Ozturk, Abdulkadir, 2022. "The Effect of Halal Product Knowledge, Halal Awareness, Perceived Psychological Risk and Halal Product Attitude on Purchasing Intention," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 13(1), pages 127-141, January.
• Basaran, Dogan & Ozhan Dedeoglu, Ayla, 2022. "A Qualitative Study on Secret Consumption of Alcoholic Beverages: The Case of Izmir (Gizli Alkol Tüketimi Üzerine Nitel Bir Araştırma: İzmir İli Örneği)," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 13(1), pages 143-157, January.
• Ozbek, Volkan & Tahtaci, Izay, 2022. "Factors Affecting Combi Boiler Preferences of Consumers: A Study in Context of Technology Acceptance Model (Tüketicilerin Kombi Tercihlerini Etkileyen Faktörler: Teknoloji Kabul Modeli Çerçevesinde Bi," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 13(1), pages 159-178, January.
• Ozecan, Merve & Arikan, Esra, 2022. "An Integrative Model on User Satisfaction and Continuance Intention for Using M-Banking," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 13(3), pages 465-482, July.
• Rehman, Mehak, 2022. "Impact of Customers’ Attitude Towards and Behavioural Intention to Shop at Brick-and-Mortar Stores: Moderating Role of Gender," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 13(3), pages 483-503, July.
• Temizkan, Volkan, 2022. "Investigating the Effect of Consumers' Environmental Values on Green Buying Behavior," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 13(3), pages 505-521, July.
• Yasa, Yesevi Alperen & Cop, Ruziye, 2022. "Factors Building Consumer Trust in Instagram Stores and the Influence of Trust in Instagram Stores on Purchasing Intention," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 13(4), pages 687-705, October.
• Kosar, Alaiddin & Dogrul, Umit, 2022. "Mediating Roles of the Switching Costs and Attraction of Alternatives in the Value-Satisfaction-Loyalty Chain: GSM Operators Implementation (Değer-Tatmin-Sadakat Zincirinde Değiştirme Maliyetleri ve A," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 13(4), pages 707-724, October.
• Javier S. Lacárcel, Francisco, 2022. "Main Uses of Artificial Intelligence in Digital Marketing Strategies Linked to Tourism," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 10(3), pages 216-227.
• Shutaleva, Anna V. & Novgorodtseva , Anastasia N. & Ryapalova, Oksana S., 2022. "Self-presentation in Instagram: promotion of a personal brand in social networks," Economic Consultant, Roman I. Ostapenko, vol. 37(1), pages 27-40.
• Sabrina IRATEN & Fella BOUGUEDOUR & Mehdi BOUCHETARA & Messaoud ZEROUTI & Hachemi MAHMOUDI, 2022. "Factors Determining the Adoption of Online Shopping by the Algerian Consumer, CASE: Jumia Company," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 7(1), pages 33-48, February.
• Paul MUKUCHA & Divaries Cosmas JARAVAZA & Forbes MAKUDZA, 2022. "Towards Gender-Based Market Segmentation: The Differential Influence of Gender on Dining Experiences in the University Cafeteria Industry," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 7(2), pages 182-200, June.
• Muthya ISLAMIATY & Neneng Nurlaela ARIEF & Khrisna ARIYANTO, 2022. "Generation Z's Employer Branding and Their Correlation to the Intention to Apply for a Company," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 7(2), pages 212-227, June.
• Djalel Eddine YAHIAOUI & Sami MANSOURI & Hadia ZARAA & Lynda FADEL, 2022. "The Participation of Value Co-creation in the Development of Electronic Commerce," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 7(3), pages 292-309, October.
• Radojko LUKIC, 2022. "Analysis of Kosovo and Metohija Trade Performance," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 7(3), pages 379-391, October.
• Dina Rizkia RACHMAH & Ir. C. O. Budi Permadi ISKANDAR & Prawira Fajarindra BELGIAWAN, 2022. "Designing a Customer Journey Experience for Income Generation Tourism Industry, Case Study: Dusun Bambu," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 7(3), pages 392-404, October.
• Radojko Lukic, 2022. "Analysis of Productivity of Distribution Trade of Selective Countries of the European Union, Russia and Serbia Based on the OCRA Method," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 23(1), pages 65-79, March.
• Georgiana-Florina ILIE (POPA) & Lucian STANCIU-GORUN, 2022. "Revenue Management Strategies in the Hotel Industry during a Crisis," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 23(2), pages 256-263, May.
• Anton Theodor DIMITRIU & Raluca Andreea ION & Cristian George POPESCU, 2022. "Launching Organic Food Products on the Market. Case Study," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 23(2), pages 284-291, May.
• Radojko LUKIC, 2022. "Analysis of Investment Efficiency of Distribution Trade of Selective Countries of the European Union and Serbia on the Basis of Trust Method," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 23(3), pages 382-399, July.
• Radojko LUKIC, 2022. "Measurement and Analysis of the Dynamics of Financial Performance and Efficiency of Trade in Serbia Based on the DEA Super-Radial Model," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 23(5), pages 630-645, December.
• Art Shala & Xhevat Sopi, 2022. "Communication channels consumption across awareness building, information search and school choice - perspectives from the VET sector in Kosovo," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 23(1), pages 109-118, June.
• Hsin-Hsien Liu & Hsuan-Yi Chou, 2022. "Attribute specification effect on hedonic and utilitarian options," Australian Journal of Management, Australian School of Business, vol. 47(2), pages 322-341, May.
• Fazlul K Rabbanee & B Ramaseshan & Revadee Vyravene, 2022. "Effects of employee engagement on customer responses: Examining the mediating role of customer engagement," Australian Journal of Management, Australian School of Business, vol. 47(3), pages 539-557, August.
• Chijioke Nwachukwu & Hieu Minh Vu, 2022. "Service Innovation, Marketing Innovation and Customer Satisfaction: Moderating Role of Competitive Intensity," SAGE Open, , vol. 12(2), pages 21582440221, April.
• Thirarut Worapishet, 2022. "Creating Code Frame and Common Dimensions for Entrepreneurial Marketing Concept," Proceedings of Economics and Finance Conferences 12915570, International Institute of Social and Economic Sciences.
• Elizabeth Kempen & Lorna Christie, 2022. "Designing to Attract in an Emerging Market: Applying Behavioural Reasoning Theory to South African Consumer Reactions to an Ultra-High Temperature Milk Product Line Extension," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(14), pages 4-21.
• Beata Piatkowska, 2022. "Value Co-Creation on Public Social Media at Different Stages of the New Product Development Process. A Case Study of a Polish Clothes Manufacturer," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(14), pages 40-51.
• Ireneusz P. Rutkowski, 2022. "SucTheoretical and empirical research reveals that despite implementing new product development and management best practices, many projects fail with new product strategies. But what if failure rates," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(14), pages 52-61.
• Lovemore Chikazhe & cmakanyeza@unam.na, 2022. "Self-Perceived Job Performance as a Mediator of the Effects of Academic Satisfaction and Quality on Loyalty," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(15), pages 37-52.
• Izabela Kolaszewska & Agnieszka Kacprzak, 2022. "The Attitude of Children and Parents Towards Children Influencers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(15), pages 4-23.
• Miriam-Miri Retief & Bertha Jacobs & Ann-Marie Fiore, 2022. "Factors Influencing Young Consumers’ Impulse Intentions Toward Visiting Pop-Up Stores in South Africa," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(15), pages 53-68.
• Dagna Siuda, 2022. "The Role of Sustainable Consumption and Green Marketing in Consumers’ Purchase Decisions in the SMART Era," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 20(96), pages 215-235.
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• Fabian SCHMIDTKE & Patrick SIEGFRIED, 2022. "Implementation Strategies Of A Modern Showroom Concept For Retailers With A Wide Range Of Products," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 7-22, May.
• Chikaodili Peace ONUORAH & Obinna Christian OJIAKU & Moses Chigbata OLISE, 2022. "Effect Of Social Media Marketing On Customer Brand Engagement In The Banking Industry: Evidence From An Emerging Economy," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 125-140, November.
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• Daniela POPESCU & Adina DINU & Sorina GIRBOVEANU, 2022. "Entrepreneurship In The Digital Age," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 224-233, November.
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• Marina Perisic Prodan & Marta Cerovic & Ivana Ivancic, 2022. "The Impact Of Relationship Marketing On Customer Satisfaction And Loyalty In Luxury Hotels," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 31(1), pages 189-210, june.
• Marina Tomic Maksan & Margareta Jelic, 2022. "The Role Of Consumer Ethnocentrism And Habit In Potato Chip Purchases: An Extension Of Tpb," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 31(1), pages 25-47, june.
• Branka Dropulic & Zoran Krupka & Goran Vlasic, 2022. "Brand Equity In A Digital Age: Systematic Literature Review," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 31(1), pages 277-302, june.
• Natasa Kovacic & Tomislav Car & Ljubica Pilepić Stifanich, 2022. "Transport Behaviour, Perceived Experience And Smart Technology Usage Of Tourist Destination Visitors," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 31(2), pages 439-472, december.
• Ozren Rafajac, 2022. "Creation And Analysis Of Customer Experience In The Republic Of Croatia," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 31(2), pages 521-540, december.
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• Beriz Čivić & Damir Ćilimković, 2022. "Key Features Of Brand Management And Customer Behavior In The Market Of Food Products In Bosnia And Herzegovina," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 45, pages 47-61, June.
• Saliha Brajić & Aldin Brajić, 2022. "Upravljanje Konfliktima Kao Determinanta Lojalnosti Korisnika U Privatnom Zdravstvenom Sektoru (Conflict Management As Determining Factor Of User Loyalty In The Private Health Sector)," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 45, pages 63-76, June.
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• Elena, Enache & Cristian, Morozan, 2022. "Gender Discrimination Between Story And Reality - A Marketing Approach," Management Strategies Journal, Constantin Brancoveanu University, vol. 56(2), pages 176-182.
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• Pedro Barrientos-Felipa, 2022. "El concepto de tiendas de conveniencia en Perú," Revista Equidad y Desarrollo, Universidad de la Salle, vol. 34(34), pages 1-250, October.
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• Juraj Litomerický, 2022. "Music as a marketing tool to increase traffic and sales," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 17(1), pages 20-28.
• Eva Jaderná, 2022. "Retail products´ sustainability from the point of Czech consumers´ view," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 17(1), pages 29-37.
• Bernhard Alexander Krah & Andrej Miklošík, 2022. "Creating communities: A way of entering foreign markets in 2022," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 17(1), pages 38-50.
• Hana Volfová & Eliška Svobodová & Jana Pechová, 2022. "The marketing potential of personalisation of shipping packaging," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 17(2), pages 16-25.
• Marcus Diedrich, 2022. "Sustainability – integration and communication in German manufacturers," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 17(2), pages 2-15.
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• Martina Beránek, 2022. "Configurator as a tool of marketing communication and its use in achieving emissions targets," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 17(2), pages 42-52.
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• Cherouk Amr Yassin, 2022. "Only memories are captured, and only footprints are left. Understanding the perception of eco-friendly hotel and tourist buying behavior," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 17(4), pages 23-39.
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• Serap Turkyilmaz & Erkut Altindað, 2022. "Analysis of Smart Home Systems in the Context of the Internet of Things in Terms of Consumer Experience," International Review of Management and Marketing, Econjournals, vol. 12(1), pages 19-31.
• Lesley G. Benson & Tinashe TR Ndoro, 2022. "An Investigation into Online Shopping Cart Abandonment in South Africa," International Review of Management and Marketing, Econjournals, vol. 12(3), pages 26-30, May.
• Pierre Mostert & Tiaan Naude, 2022. "Exploring the Antecedents and Brand Avoidance as the Outcome, of Identity Incongruity," International Review of Management and Marketing, Econjournals, vol. 12(4), pages 10-18, July.
• Caitlin de la Roche & Tiago de Barros & Tinashe Chuchu & Brighton Nyagadza & Marike Venter de Villiers, 2022. "An Investigation on Consumer Perceptions of Email and Social Media Marketing: An Advertising Case in South Africa," International Review of Management and Marketing, Econjournals, vol. 12(4), pages 29-37, July.
• Ibrahim Zada, 2022. "The Contributions of Customer Knowledge and Artificial Intelligence to Customer Satisfaction," International Review of Management and Marketing, Econjournals, vol. 12(5), pages 1-4, September.
• Ryo Iwata & Kaoru Kuramoto & Satoshi Kumagai, 2022. "Detecting Chasms and Cracks Using Innovator Scores and Agent Interactions," International Review of Management and Marketing, Econjournals, vol. 12(6), pages 1-15, November.
• Andrew R. Kamwendo & Mandusha Maharaj, 2022. "The Preferences of Consumers When Selecting Clothing Detergent Products," International Review of Management and Marketing, Econjournals, vol. 12(6), pages 23-36, November.
• Steven Kayambazinthu Msosa, 2022. "Challenges Facing Women Cooperatives in Accessing Markets for Agricultural Products: A Systematic Literature Review," International Review of Management and Marketing, Econjournals, vol. 12(6), pages 37-43, November.
• Habiba Ben Ameur & Kaouther Saeid Ben Rached, 2022. "Impact of Consumer Empowerment on Satisfaction in an Online Brand Community: Mediating role of the Online Experience Toward the Brand," International Review of Management and Marketing, Econjournals, vol. 12(6), pages 44-54, November.
• Phethokuhle Madlala & Abigail Chivandi & Eugine Tafadzwa Maziriri, 2022. "A Consumer’s Perspective of the Clover Tropika Brand: Building Brand Extensions by Leveraging the Parent Brand’s Reputation," International Review of Management and Marketing, Econjournals, vol. 12(6), pages 77-88, November.
• Zhu, Jialiang & Wang, Zeyu, 2022. "Loss aversion in post-sale purchases of two close substitutes," Economics Letters, Elsevier, vol. 218(C).
• Borghesi, Richard & Naranjo, Andy & Ryngaert, Michael, 2022. "What are the odds? Underdog brands are consumer favorites," Economics Letters, Elsevier, vol. 221(C).
• Dichev, Ilia D. & Qian, Jingyi, 2022. "The benefits of transaction-level data: The case of NielsenIQ scanner data," Journal of Accounting and Economics, Elsevier, vol. 74(1).
• de Jong, Gerben & Behrens, Christiaan & van Herk, Hester & Verhoef, Erik, 2022. "Airfares with codeshares: (why) are consumers willing to pay more for products of foreign firms with a domestic partner?," Journal of Economic Behavior & Organization, Elsevier, vol. 193(C), pages 1-18.
• Sim, Jaeung & Park, Jea Gon & Cho, Daegon & Smith, Michael D. & Jung, Jaemin, 2022. "Bestseller lists and product discovery in the subscription-based market: Evidence from music streaming," Journal of Economic Behavior & Organization, Elsevier, vol. 194(C), pages 550-567.
• Stich, Lucas & Spann, Martin & Schmidt, Klaus M., 2022. "Paying for open access," Journal of Economic Behavior & Organization, Elsevier, vol. 200(C), pages 273-286.
  • Stich, Lucas & Spann, Martin & Schmidt, Klaus M., 2021. "Paying for Open Access," Rationality and Competition Discussion Paper Series 271, CRC TRR 190 Rationality and Competition.
• Loginova, Oksana, 2022. "Branded websites and marketplace selling: Competing during COVID-19," Journal of Economic Behavior & Organization, Elsevier, vol. 203(C), pages 577-592.
• Liu, Huan & Sese, F. Javier, 2022. "The Impact of Mobile App Adoption on Cross-buying: The Moderating Roles of Product Category Characteristics and Adoption Timing," Journal of Retailing, Elsevier, vol. 98(2), pages 241-259.
• Petit, Olivia & Javornik, Ana & Velasco, Carlos, 2022. "We Eat First with Our (Digital) Eyes: Enhancing Mental Simulation of Eating Experiences via Visual-Enabling Technologies," Journal of Retailing, Elsevier, vol. 98(2), pages 277-293.
• Bolton, Ruth N. & Gustafsson, Anders & Tarasi, Crina O. & Witell, Lars, 2022. "Managing a Global Retail Brand in Different Markets: Meta-Analyses of Customer Responses to Service Encounters," Journal of Retailing, Elsevier, vol. 98(2), pages 294-314.
• Yu, Yining & Zhou, Xinyue & Wang, Lei & Wang, Qiuzhen, 2022. "Uppercase Premium Effect: The Role of Brand Letter Case in Brand Premiumness," Journal of Retailing, Elsevier, vol. 98(2), pages 335-355.
• Cloos, Janis & Mohr, Svenja, 2022. "Acceptance of data sharing in smartphone apps from key industries of the digital transformation: A representative population survey for Germany," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
• Congiu, Luca & Moscati, Ivan, 2022. "A review of nudges: definitions, justifications, effectiveness," LSE Research Online Documents on Economics 115134, London School of Economics and Political Science, LSE Library.
• Bordian, Mariia & Gil Saura, Irene & Seric, Maja, 2022. "¿Cómo impulsa la Comunicación Integrada de Marketing la satisfacción del huésped?: una propuesta a través del conocimiento ecológico y la co-creación de valor," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Prados Peña, M.ª Belén, 2022. "Efecto moderador del ajuste de la extensión y la implicación en la relación entre la actitud hacia una marca padre patrimonial y la lealtad de la extensión. Aplicación al conjunto monumental de la Alh," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Ribeiro, Hugo & Barbosa, Belém & Moreira, António C. & Rodrigues, Ricardo, 2022. "Churn in services – A bibliometric review," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Xiaoxue Du & Xuejian Wang & Patrick Hatzenbuehler, 2022. "Digital technology in agriculture: a review of issues, applications and methodologies," China Agricultural Economic Review, Emerald Group Publishing Limited, vol. 15(1), pages 95-108, June.
• Esat Saçkes, 2022. "Effects of COVID-19 Pandemic on Tourists’ Travel Behaviour and Patterns," Contemporary Studies in Economic and Financial Analysis, in: Managing Risk and Decision Making in Times of Economic Distress, Part A, volume 108, pages 137-150, Emerald Group Publishing Limited.
• Derya Timucin Hayat & Blend Ibrahim, 2022. "Sustainable Heritage Management: A Literature Review," Contemporary Studies in Economic and Financial Analysis, in: Managing Risk and Decision Making in Times of Economic Distress, Part A, volume 108, pages 181-194, Emerald Group Publishing Limited.
• Bilge Villi, 2022. "Changing Consumer Behaviour During the Pandemic Period: The Rise of Digital Transformation," Contemporary Studies in Economic and Financial Analysis, in: Managing Risk and Decision Making in Times of Economic Distress, Part B, volume 108, pages 173-185, Emerald Group Publishing Limited.
• Şahnaz Ekşioğlu & Tülin Ural, 2022. "The Effects of Technology Readiness on Intention of Using the Mobile Payment Applications," Contemporary Studies in Economic and Financial Analysis, in: The New Digital Era: Digitalisation, Emerging Risks and Opportunities, volume 109, pages 231-250, Emerald Group Publishing Limited.
• Anastasia A. Sozinova & Olesya A. Meteleva, 2022. "Sites of States with a Dynamically Developing Socio-Political Structure and Economy: Analyzing Forms and Methods of Obtaining Competitive Advantages of Transnational (Global) Companies," Research in Economic Anthropology, in: Current Problems of the World Economy and International Trade, volume 42, pages 233-242, Emerald Group Publishing Limited.
• Beriz Čivić, 2022. "Application of DEA Method in Measuring of Market Efficiency of Banks in Bosnia and Herzegovina and Reflection of the COVID-19," International Econometric Review (IER), Econometric Research Association, vol. 14(2), pages 46-58, June.
• Bahman Huseynli & Sevar Mammadova, 2022. "Determining the Moderator Role of Brand Image on Brand Innovativeness, Consumer Hope, Customer Satisfaction and Repurchase Intentions," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 59-77.
• Bahman Huseynli & Sevar Mammadova, 2022. "Scopus Determining the Moderator Role of Brand Image on Brand Innovativeness, Consumer Hope, Customer Satisfaction and Repurchase Intentions," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 1-31,12,67..
• Khavar Alakbarli, 2022. "Country Branding in the Era of Pandemic: Possible Shifts in Country Branding Strategies and Future Perspectives," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 135-151.
• Dr. Irene Samanta & Dr. Panagiotis Kaldis & Konstantinos Papageorgiou, 2022. "Consumer’s Engagement in Social Media and Implications in Trusting e-Word of Mouth," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 12(1), pages 37-48.
• Panagiotis Kostopoulos & Christos Tzovas & Constantinos Chalevas & Nicos Sykianakis, 2022. "Alternative Banking Channels in the Greek Banking Sector," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 12(2), pages 136-168.
• Panagiotis Kostopoulos & Christos Tzovas & Constantinos Chalevas & Nicos Sykianakis, 2022. "Alternative Banking Channels in the Greek Banking Sector," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 12(2), pages 150-182.
• Aleksandra Swieboda & Jolanta Tkaczyk & Mateusz J. Kuczabski, 2022. "Purchasing Decisions and Choices of Polish Mothers of Children Aged 0-6: The Role of Providing Opinions on Products by Scientific Units," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 903-916.
• Grebowiec Mariusz, 2022. "Changes in the Process of Cooperation in Contemporary Agriculture and Directions and Dynamics of Changes on the Example of Poland," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 31-45.
• Dariusz Sobotkiewicz & Pawel Waniowski, 2022. "Changes in Relationships with Business Customers under the Influence Pandemic on the Example of a Medium-Sized Enterprise in the Paper Industry," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 376-386.
• Monika Szyda, 2022. "Marketing Communication of a Public University," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 408-419.
• Aleksander Lotko, 2022. "The Influence of the Quality of Internet Banking Services on Customer Loyalty," European Research Studies Journal, European Research Studies Journal, vol. 0(2B), pages 259-276.
• Malgorzata Lotko & Mariusz Szuster, 2022. "Electric Vehicles Market in Poland," European Research Studies Journal, European Research Studies Journal, vol. 0(2B), pages 286-297.
• Wioletta Wereda, 2022. "The Role of Modern Technologies in Functioning of Contemporary Innovative Enterprises on the Example of Poland," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 418-429.
• Krzysztof Soloducha, 2022. "Influencer Marketing as a Method of Solving the Crisis of Trust in Digital Content Marketing," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 634-645.
• Wioletta Wereda Agnieszka Knap-Stefaniuk, 2022. "Crowdsourcing as a Mean of Supporting Creativity in Business: An Introduction to International Research," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 190-202.
• Emil Velinov & Helena Cetlova & Andrea Cizku & Zdenek Bednarcik & Iryna Leroy, 2022. "Analysis of the Differences in Using Online Marketing Tools for Measuring its Effectiveness in the Segment of Small and Medium-Sized Companies in the Czech Republic," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 3-35.
• Andrzej R. Stopczynski & Marika Ziemba, 2022. "Why Do Consumers Purchase Further Financial Services? Application of the Theory of Planned Behaviour," Czech Journal of Economics and Finance (Finance a uver), Charles University Prague, Faculty of Social Sciences, vol. 72(3), pages 265-293, September.
• Richard Fedorko, 2022. "Identification of the Factors Affecting the Frequency of Online Shopping of Millennial and Post-Millennial consumers," GATR Journals jber219, Global Academy of Training and Research (GATR) Enterprise.
• Richard Fedorko, 2022. "Consumer Behavior in the Process of Buying Fashion Products: a Study of Generational Differences in Terms of Shopping Channel Preferences," GATR Journals jmmr288, Global Academy of Training and Research (GATR) Enterprise.
• Sriti Mayang Sari, 2022. "Implementation of Interior Branding in Retail Interior Design," GATR Journals jmmr289, Global Academy of Training and Research (GATR) Enterprise.
• Zulkarnain Siregar, 2022. "Resources Based View in Destination Image and Tourist Attitude Influence on Tourist Intention through Tourist Satisfaction to Visit Cultural Heritage in Indonesia," GATR Journals jmmr292, Global Academy of Training and Research (GATR) Enterprise.
• Songporn Hansanti, 2022. "Social Gratification and Second-Hand Fashion: An Exploratory Study of Luxury Brand Watches in Thailand," GATR Journals jmmr294, Global Academy of Training and Research (GATR) Enterprise.
• Tatsuya Kimura, 2022. "New Customer Satisfaction Index for the Japanese Market: From Net Promoter Score to Promoter Score Japan ," GATR Journals jmmr300, Global Academy of Training and Research (GATR) Enterprise.
• Ihil S. Baron, 2022. "Understanding the effect of cosmetics brand perception, halal label, and product composition on habitual buying behaviour through perceived price ," GATR Journals jmmr301, Global Academy of Training and Research (GATR) Enterprise.
• Nurul Labanihuda Abdull Rahman, 2022. "A Review and Bibliometric Analysis of Online Food Delivery by Using Scopus Database ," GATR Journals jmmr303, Global Academy of Training and Research (GATR) Enterprise.
• Ayanda Deliwe, 2022. "Creating consumer awareness of green products through the 6Ps of societal marketing," GATR Journals jmmr308, Global Academy of Training and Research (GATR) Enterprise.
• Florence Jacob & Virginie Pez & Pierre Volle, 2022. "Principes, modalités, apports et limites de la Design Science Research en marketing – application illustrative au pilotage des parcours clients," Post-Print hal-03481659, HAL.
• Saida Filali & Nassima Faraj, 2022. "Marketing of SMEs in the digital age: Challenges and issues," Post-Print hal-03895605, HAL.
• Bouacheria Kebir & Salhi Tarik, 2022. " [The Algerian public banks in the era of the digital transformation]," Post-Print hal-03904959, HAL.
• Stefan Buehler & Rachel Chen & Daniel Halbheer, 2022. "Circular Business Models: Product Design and Consumer Participation," Working Papers hal-03938305, HAL.
  • Buehler, Stefan & Chen, Rachel & Halbheer, Daniel, 2023. "Circular Business Models: Product Design and Consumer Participation," Economics Working Paper Series 2302, University of St. Gallen, School of Economics and Political Science.
• Funke, Michael, 2022. "Business Associations and Institutional Development of Swedish Post-War Export Advertising," SSE Working Paper Series in Economic History 2022:1, Stockholm School of Economics.
• PURCAREA, Ioan Matei, 2022. "Agile Marketing and Empowered E-Commerce," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(1), pages 15-25, March.
• HALLIER, Bernd, 2022. "From Big Volume and Big Boxes to Big Data," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(2), pages 10-15, July.
• PURCAREA, Ioan Matei, 2022. "Shaping the Future of E-Commerce in Relation with the Data Economy," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(2), pages 16-30, July.
• PURCAREA, Ioan Matei, 2022. "The Digital Transformation and e-commerce," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(2), pages 40-67, July.
• STOICA, Valentin Marius & EDU, Tudor, 2022. "Researching the behavioral elements of online video game players. A detailed analysis using SPSS. Part I: A marketing approach to the video game industry," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(3), pages 08-12, October.
• PURCAREA, Ioan Matei, 2022. "Digital Customer Engagement, CX Future and the Advance of the Metaverse-Related Activities Including in E-Commerce Retail," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(3), pages 13-21, October.
• BOTZOKAN, Nicolas Alexander & EDU, Tudor, 2022. "Location-based market positioning a company – A case study of food retailers in Romania. Part I: Literature Review," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(3), pages 28-36, October.
• STOICA, Valentin Marius & EDU, Tudor, 2022. "Researching the behavioral elements of online video game players. A detailed analysis using SPSS. Part II: Analysis of company’s marketing environment," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(4), pages 11-20, December.
• PURCAREA, Ioan Matei, 2022. "E-Commerce Development and Entering the Path to NeXT Commerce," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(4), pages 40-53, December.

2021

• Chiarelli, Andrea, 2021. "The impact of dynamic capabilities and market orientation on firm performance: a case study of higher education consulting firms," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, vol. 5(1), pages 312-312, January.
• Gimeno-Arias, Fernando, 2021. "Participation of SME distributors in the gray market: An empirical analysis of Spanish firms," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, vol. 5(2), pages 372-372, September.
• Marc Bourreau & Yutec Sun & Frank Verboven, 2021. "Market Entry, Fighting Brands, and Tacit Collusion: Evidence from the French Mobile Telecommunications Market," American Economic Review, American Economic Association, vol. 111(11), pages 3459-3499, November.
  • Marc Bourreau & Yutec Sun & Frank Verboven, 2021. "Market Entry, Fighting Brands and Tacit Collusion: Evidence from the French Mobile Telecommunications Market," Post-Print halshs-03352449, HAL.
• Wouter Dessein & Tano Santos, 2021. "Managerial Style and Attention," American Economic Journal: Microeconomics, American Economic Association, vol. 13(3), pages 372-403, August.
• Boyan Jovanovic, 2021. "Product Recalls and Firm Reputation," American Economic Journal: Microeconomics, American Economic Association, vol. 13(3), pages 404-442, August.
  • Boyan Jovanovic, 2020. "Product Recalls and Firm Reputation," NBER Working Papers 28009, National Bureau of Economic Research, Inc.
• Itay P. Fainmesser & Andrea Galeotti, 2021. "The Market for Online Influence," American Economic Journal: Microeconomics, American Economic Association, vol. 13(4), pages 332-372, November.
• Adrian Micu & Angela-Eliza Micu & Marius Geru & Alexandru Capatina & Mihaela-Carmen Muntean, 2021. "The Impact of Artificial Intelligence Use on the E-Commerce in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(56), pages 137-137, February.
• Szabolcs Nagy & Noemi Hajdu, 2021. "Consumer Acceptance of the Use of Artificial Intelligence in Online Shopping: Evidence From Hungary," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(56), pages 155-155, February.
  • Szabolcs Nagy & Noemi Hajdu, 2022. "Consumer acceptance of the use of artificial intelligence in online shopping: evidence from Hungary," Papers 2301.01277, arXiv.org.
• Corina Pelau & Irina Ene & Mihai-Ionut Pop, 2021. "The Impact of Artificial Intelligence on Consumers’ Identity and Human Skills," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(56), pages 1-33, February.
• Eliza Nichifor & Adrian Trifan & Elena Mihaela Nechifor, 2021. "Artificial Intelligence in Electronic Commerce: Basic Chatbots and Consumer Journey," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(56), pages 1-87, February.
• Theodor Purcarea & Valeriu Ioan-Franc & Stefan-Alexandru Ionescu & Ioan Matei Purcarea, 2021. "The Profound Nature of Linkage Between the Impact of the Use of Artificial Intelligence in Retail on Buying and Consumer Behavior and Consumers’ Perceptions of Artificial Intelligence on the Path to t," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(56), pages 1-9, February.
• Sabin Foltean & Bogdana Glovatchi, 2021. "Business Model Innovation for IoT Solutions: An Exploratory Study of Strategic Factors and Expected Outcomes," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(57), pages 392-392.
• Irina Maiorescu & Larisa Gabudeanu & Alexandru - Lucian Vilcea & Gabriel - Cristian Sabou & Marian Dardala, 2021. "Intrusiveness and Data Protection in Iot Solutions for Smart Homes. Amfiteatru," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(57), pages 429-429.
• Mirela CatalinaTurkes & Aurelia-Felicia Stancioiu & Codruta Adina Baltescu, 2021. "Telework During the COVID-19 Pandemic – An Approach From the Perspective of Romanian Enterprises," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(58), pages 700-700, August.
• Theoneste MANISHIMWE & Lukman RAIMI, 2021. "Impact of Entrepreneurial Marketing on Organisational Performance of Small Business Enterprises in Yola, North-East of Nigeria," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 10-21, August.
• AncuÈ›a Nicoleta REMETE & Laura BACALI & Ioan Claudiu REMETE, 2021. "Neuromarketing and Theoretical Debates about Neuroscience and its Link to Other Fields of Knowledge," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 131-143, August.
• Ancuta Nicoleta REMETE & Laura BACALI & Ioan Claudiu REMETE & Ioana Diana BAIDOC, 2021. "Election Marketing and Neuromarketing from a Politician's Perspective: A Thematic Analysis of the Content of Interviews Conducted in the Pre-Campaign During the SARS-Cov-2 Pandemic in Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 144-156, August.
• Denisa-Roxana Muntean & Ștefan Claudiu Căescu & Adrian-Ovidiu APOSTOL, 2021. "Color Perception Analysis on Consumers," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 174-181, August.
• Olga BURUKINA, 2021. "University Internal Communication in the Digital Era: Finding a Systemic Approach," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 182-192, August.
• Raluca Năstase ANYSZ & Nicolae Alexandru POP & Vlad Daniel SAVIN, 2021. "The Financial Impact of the Use of Relationship Marketing Principles in the Communication of Public Institutions," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 193-202, August.
• Laurent CARPENTIER & Aurély LAO, 2021. "Exploratory Qualitative Study of Inter-Organizational Commitment in a Specific B to B Context," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 212-221, August.
• Cristina Andreea NICOLAE & Mihai-Ioan ROȘCA, 2021. "Is Climate Change More Serious than International Terrorism? Evidence from European Countries," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 22-30, August.
• Nicolae Al. POP & Felicia A. STÄ‚NCIOIU & Lucian-Florin ONIȘOR & Cristina Andrada BABA & Raluca NÄ‚STASE ANYSZ, 2021. "Motivational Factors Enticing Young Travelers to Engage in Adventure Tourism Activities," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 222-232, August.
• Peter SCHNECKENLEITNER, 2021. "The Social Media Use of the 20 Largest Listed Austrian Companies – Effective Networking Tool or Mere Showcase Function?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 31-39, August.
• Idil ATASU & Aslıhan NASIR & Hande TURKER, 2021. "What is Important for Consumers in Wearable Medical Device (WMD) Usage Intention?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 40-48, August.
• Sandrine Sara EBENDE KOUEDI & Richard NKENE NDEME, 2021. "The Moderating Role of Perceived Risk in Building Initial Trust Towards an Unknown Brand," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 49-57, August.
• Mihai-Ioan ROȘCA & Angela MADAN & Horia BOIAN, 2021. "City Marketing – Bucharest Case Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 58-67, August.
• Olga VASILYEVA & Olga KURASOVA & Vlada MAMONTOVA, 2021. "Promotion of Technologies in the Russian Rehabilitation Equipment Market (by the example of the NEUROCHAT hardware and software complex)," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 68-76, August.
• Janina SÃœRKEN & Sören SUNDERMANN, 2021. ""Online Touchpoints Matter!" - An Empirical Analysis of Consumer-Brand Relationships in Retail Settings," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 77-87, August.
• Olga BURUKINA, 2021. "Systemic Management of Tourism Projects for Sustainable Tourism Development," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 88-98, August.
• Jerzy Grobelny & Rafal Michalski, 2021. "Hidden Markov models for visual processing of marketing leaflets," WORking papers in Management Science (WORMS) WORMS/21/08, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
• Barbu Mihai Constantin Răzvan & Tohăneanu Andrei Aurel Anton & Diaconescu Dragoş Laurenţiu & Burcea George Bogdan & Popescu Marius Cătălin & Dragomir Marian & Bratu Raducu Stefan, 2021. "Innovative Ways Of Creating And Nurturing The Fan Experience," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(49), pages 19-28, August.
• Sabin – Alexandru Babeanu & Viorel - Costin Banta & Cristian Dragos Turcan, 2021. "The Impact Of Artificial Intelligence Usage In Business," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(49), pages 5-12, August.
• Andreea-Daniela MORARU, 2021. "Residents-Tourists Relationships - The Influence Of The Socio-Demographic Characteristics On The Residents’ Attitude Toward Tourism," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 131-137, May.
• Raluca CIORNEA, 2021. "Insights Into Women’S Luxury Consumption – A Teenagers Versus Young Adults Comparison," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 7-26, May.
• Boris MILOVIC & Maksim VOJVODIC, 2021. "A Framework For The Development Of International Marketing In Sport," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 82-97, May.
• Tanzina AKHTER & MD NUR-AL-AHAD, 2021. "Influence Of Packaging Elements On The Purchase Decision-Making: A Study On The Bar Soap Users Of Dhaka City, Bangladesh," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 161-180, November.
• Christopher ZERRES, 2021. "Too Hard To Measure! Measurement Of Social Media Activities. An Objective-Based Process," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 201-211, November.
• Patrick Kunle Adeosun LADIPO & Ismail Tubosun AREBI & Olushola Solomon AKEKE & Babatunde BISIRIYU, 2021. "Effect Of Customer Service On Corporate Competitive Advantage In The Nigerian Telecoms Service Industry," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 212-229, November.
• Flaviu Doru NEAGA, 2021. "Evolutions, Trends And Options Regarding The Tourism Activity In The Covid-19 Pandemic Context. Case Study: Salaj County," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 230-239, November.
• Katalin Lőrincz & Éva Kruppa-Jakab & Renáta Szabó & János Csapó, 2021. "Green branding as a tool and future potential for destination marketing: Implications from a case study in Veszprém, Hungary," Society and Economy, Akadémiai Kiadó, Hungary, vol. 43(3), pages 253-269, September.
• Nick Chandler & Balázs Heidrich & Karina Szászvári & Richárd Kása, 2021. "Reframing market-orientation: A comparative study of the market orientation concept in the subcultures of university employees," Society and Economy, Akadémiai Kiadó, Hungary, vol. 43(3), pages 270-288, September.
• Laura MARCU & Sebastian Constantin RADULESCU, 2021. "Marketing Communication On The Launch Of A New Brand Of Electric Car. The Case Of Dacia Spring," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(23), pages 1-13.
• Andreea STRÂMBU-DIMA, 2021. "A Model Of Marketing Product In Religious Heritage Sites: Case Study For The Monastery Of Hodos-Bodrog," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(23), pages 1-10.
• Călin VEGHEÅž & LaurenÈ›iu STOENICÄ‚, 2021. "Facets Of The Marketing Communication For Promoting The Romanian Industrial Cultural Heritage," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(23), pages 1-12.
• Mihaela (Åžtefan) HINT, 2021. "Implementation Of Procedures For Delimiting Environmental Costs For Effcient Management Following The Example Of The Electrical Lighting Equipment Industry," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(23), pages 1-5.
• Samira Dedic & Adis Puska & Ermin Mujic, 2021. "The Effect Of Satisfaction Of Air Transport Services Users On Loyalty Cards In Bosnia And Herzegovina," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 30(1), pages 171-187, june.
• Ivana Pavlic & Katija Vojvodic & Barbara Puh, 2021. "Customer Satisfaction With Retail Store Attributes: Findings From The Croatian Food Retailing," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 30(1), pages 57-76, june.
• Suzana Markovic & Sanja Raspor Jankovic & Matina Gjurasic, 2021. "Does Social Network Quality Differ Between Facebook And Instagram? Application Of Snsqual Model," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 30(2), pages 493-508, december.
• Zhiwen He & Wenwu Xing & Yongxiu Chen, 2021. "Marketization, Industrial Structure Upgrading, and Energy Efficiency," Energy RESEARCH LETTERS, Asia-Pacific Applied Economics Association, vol. 2(2), pages 1-5.
• Hanna Maiboroda, 2021. "The Study Of Consumer Behavior In The Market Of Bakery Products In The Conditions Of Brand Management," Three Seas Economic Journal, Publishing house "Baltija Publishing", vol. 2(2).
• Mykhailo Oklander & Alevtyna Kudina, 2021. "Channels For Promotion Of Fashion Brands In The Online Space," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 7(2).
• Tetiana Ostapenko & Maksym Kolesnyk, 2021. "Nanoeconomics And Innovative Marketing As Factors Of Sustainable Development In Global Environment," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 7(3).
• Olena Sukach & Svitlana Kozlovska & Natalia Sushko, 2021. "Modern Management Technologies In The Hospitality Industry," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 7(3).
• Steven Kayambazinthu Msosa, 2021. "The Service Encounter In Higher Education Institutions: A Systematic Literature Review," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 7(3).
• Marta Barna & Iryna Melnyk & Steven Rostyslav Baran, 2021. "Factors Of Digitalization Of The Marketing Activity Of Tourist Enterprises Of Ukraine In The Conditions Of Global Digitalization," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 7(3).
• Оleh Karyy & Uliana Balyk & Nataliia Kara, 2021. "Tourism Territorial Branding In The Conditions Of The Covid-19 Pandemic (On The Example Of Ukraine And Poland)," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 7(4).
• Oleg Bolgar & Liudmyla Bogush, 2021. "Implementation Of The State Policy Registration Of Property Rights Using Benchmarking Methods," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 7(4).
• Iuliia Gernego & Tetiana Shkoda & Oleksandr Savych, 2021. "Implementation Of The State Policy Registration Of Property Rights Using Benchmarking Methods," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 7(4).
• Steven Kayambazinthu Msosa, 2021. "Integrating Technology And Digital Connectivity In Service Recovery Strategies To Achieve Recovery Satisfaction During The Covid-19 Pandemic: A Hybrid Approach," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 7(5).
• Yuliia Aleskerova & Volodimir Todosiichuk, 2021. "Analysis Of Economic Aspects Of Organic Beekeeping Production," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 2(1).
• Mariia Bahorka & Iryna Kadyrus, 2021. "Formation Of The Innovative Model Of Agrarian Enterprises Functioning Based On Ecologization And Steady Development," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 2(1).
• Vesselin Blagoev & Elena Shustova & Inna Mischenko, 2021. "Buyer Behaviour in the Case of Organic Agricultural Products," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 124-139.
• Mariya Georgieva & Evgeni Stanimirov, 2021. "Marketing Projections of Socially Responsible Branding on Consumer Loyalty," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 23-52.
• Riddhish N. Joshi & Yogesh C. Joshi, 2021. "An Assessment of CETSCALE in Liberalised Economy," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 3-22.
• Mariya Georgieva & Vanya Kraleva & Svilen Ivanov, 2021. "Good Practices in the Field of Corporate Social Responsibility (Comparative Analysis for Bulgaria, Romania and Serbia)," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 169-191.
• Lyubomir Lyubenov, 2021. "Positioning of Bee Products from the Ruse Region," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 192-209.
• Ellana Molchanova & Oleksandr Dluhopolskyi & Oleksandr Savych & Kateryna Kovtoniuk & Iryna Markovych, 2021. "Analysis of the Selected Entry Strategy of Blue Bottle Coffee Roaster," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 8, pages 229-242.
• Mihaela Mihailova, 2021. "Online learning from the perspective of the marketing product and its levels. An empirical example from Bulgaria," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 105-113.
• Emanuel Sanda, 2021. "Artificial Intelligence Applications And Impact On Consumers €“ With A View On Romanian Consumers’ Perceptions And Attitudes Related To Ai," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Horatiu Oliviu Buzgau & Smaranda Adina Cosma, 2021. "Assessing Competitiveness In Agribusinesses. The Case Of Holiv Ecoplant," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Marius Bota & Lavinia Lamurean, 2021. "From Inhabitant To Attendee In The Eventful City Of Cluj-Napoca: An Exploratory And Descriptive Approach," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Daniela Andreea Caraba & Smaranda Adina Cosma, 2021. "Perceptions And Attitudes Of The Stage Arts Audience On Marketing Mix Variables," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Mihai-Ioan Rosca & Angela Madan, 2021. "Modern Approach Of Artistic And Persuasive Marketing Communication," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Marija Kovačević & Goran Petković, 2021. "Uticaj Pandemije Kovid-19 U Republici Srbiji Na Kupovne Odluke Potrošača U E-Trgovini (The Impact Of E-Commerce On Consumer Decisions Caused By The Covid-19 Pandemic In The Republic Of Serbia)," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 43, pages 31-43, December.
• İbrahim Aydin, 2021. "Korku Ögesi Bulunduran Reklamlarin Markaya ve Reklamin Güvenilirligine Yönelik Tutum Üzerindeki Etkisinin Araştirilmasi," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, vol. 5(1), pages 277-304, August.
• Aysel Kurnaz, 2021. "Sosyal Medya Kullaniminin Tüketici Etnosentrizmi ve Kozmopolitlik Üzerindeki Etkisinin Incelenmesi," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, vol. 5(1), pages 399-428, August.
• Kato Takumi, 2021. "Does the “Like” Habit of Social Networking Services Lower the Psychological Barriers to Recommendation Intention in Surveys?," Business Systems Research, Sciendo, vol. 12(1), pages 216-227, May.
• Emini Adelina & Merovci Safet, 2021. "Do-it-yourself Marketing and Digital Marketing Adoption: Evidence from a Developing Country," Business Systems Research, Sciendo, vol. 12(2), pages 1-16, December.
• SERBAN COMANESCU Adrian, 2021. "Dropshipping In Romania, Opportunity Or Illusion," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 73(2), pages 98-108, May.
• CSORBA Luiela Magdalena, 2021. "The Attitude Of The Romanian Consumers Regarding The Impact Of Cell Phones On Human Health And On The Environment," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 73(3), pages 75-96, October.
• FUCIU Mircea, 2021. "The Consumer Profile Across The Generations From The Marketing Perspective," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 73(4), pages 18-27, December.
• Yosuke Uno & Akira Sonoda & Masaki Bessho, 2021. "The Economics of Privacy: A Primer Especially for Policymakers," Bank of Japan Working Paper Series 21-E-11, Bank of Japan.
• Ching Andrew T. & Horstmann Ignatius & Lim Hyunwoo, 2021. "Complementarity of Information Products," Review of Marketing Science, De Gruyter, vol. 19(1), pages 1-32, September.
• Roy Debasish, 2021. "Sales – Response Model in Marketing Revisited in the Times of Uncertainty and Global Turmoil," Review of Marketing Science, De Gruyter, vol. 19(1), pages 139-165, September.
• Sorin-George Toma & Stefan Catana, 2021. "Customer Experience: A Conceptual Overview," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 33(1), pages 28-34, May.
• Stefan Catana & Sorin-George Toma, 2021. "Retail industry - marketing strategies for the competitive business environment," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 33(1), pages 7-14, May.
• Caroline Dauenhauer & Jens K. Perret, 2021. "Determinants of Purchasing Behavior - On the Interaction of Price Anchors and the Framing of Price Changes," EIIW Discussion paper disbei299, Universitätsbibliothek Wuppertal, University Library.
• Céline Gallen & Gaëlle Pantin-Sohier & Dominique Peyrat-Guillard, 2021. "Familiarisation et diffusion de l’entomophagie en France," Innovations, De Boeck Université, vol. 0(1), pages 153-182.
• Intissar Abbes & Marwa Rahmouni, 2021. "Industrie pharmaceutique et communautés virtuelles des consommateurs : quel design pour ces nouvelles plateformes d’engagement du domaine de la santé ?," Innovations, De Boeck Université, vol. 0(3), pages 177-202.
• Xiaoyang He & Ralph Siebert, 2021. "Switching Beers? The Effects of Switching Costs on Prices and Profits in Competitive Markets," CESifo Working Paper Series 9065, CESifo.
• Verena Gruber & Ingrid Peignier & Elinora Pentcheva & Anshu Suri, 2021. "Interventions to reverse the trend towards light-duty trucks in Canada," CIRANO Project Reports 2021rp-29, CIRANO.
• Ovidiu-Aurel GHIUTA, 2021. "The Use Of Brand Components In Electoral Debates. Romanian Presidential Elections 2014," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 46, pages 31-48, July.
• Zoljargal ULZIIBADRAKH & Zoltán SZAKÁLY, 2021. "Understanding Service Marketing In Performing Arts Organizations," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 181-189, December.
• Eli Haim HANI, 2021. "The Effect Of Managerial Skill On Business Success," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 199-204, December.
• Eli Haim HANI, 2021. "The Effect Of Key Business Success Factors On Start-Up Performance," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 18, pages 117-129, December.
• Anca BUTNARIU & Florin Alexandru LUCA, 2021. "Triggers Of Born Global Companies," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 18, pages 161-169, December.
• Alexandra Giuliana ANDRONIC, 2021. "Consumer Behaviour In Purchasing Luxury Goods During Economic Crises," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 25, pages 9-14, May.
• Eli Haim HANI, 2021. "What Is Business Success?," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 27, pages 191-195, December.
• Carlos Fernando Osorio-Andrade & Edwin Arango-Espinal & Carlos Alberto Arango-Pastrana, 2021. "eWOM en los tiempos de la COVID-19: un análisis empírico de marcas colombianas en Facebook," Estudios Gerenciales, Universidad Icesi, vol. 37(158), pages 28-36, March.
• Juan Camilo Mejía & Diego De la Rosa-Salazar & Hernán Darío Huertas-Moreno, 2021. "Implicaciones de la COVID-19 sobre el marketing de servicios educativos: un estudio desde las motivaciones y estados de ánimo de universitarios en Colombia," Estudios Gerenciales, Universidad Icesi, vol. 37(158), pages 126-137, March.
• Washington Macías-Rendón & Katia Rodríguez-Morales & Holger Raúl Barriga-Medina, 2021. "COVID-19 lockdown and the satisfaction with online food delivery providers," Estudios Gerenciales, Universidad Icesi, vol. 37(159), pages 200-209, June.
• Marcelo Luiz Dias da Silva Gabriel & Sérgio Luiz do Amaral Moretti & Rejane Alexandrina Domingues Pereira do Prado & André Francisco Alcântara Fagundes, 2021. "Comportamento dos consumidores durante a pandemia de COVID-19: análise de classes latentes sobre atitudes de enfrentamento e hábitos de compra," Estudios Gerenciales, Universidad Icesi, vol. 37(159), pages 303-317, June.
• Karen L. Orengo-Serra & María Sánchez-Jauregui, 2021. "Coping with earthquakes and COVID-19: A perspective of customer relationship management," Estudios Gerenciales, Universidad Icesi, vol. 37(159), pages 318-331, June.
• Osiris María Echeverría-Ríos & José Melchor Medina-Quintero & Demian Abrego-Almazán, 2021. "La autenticidad de la marca, su efecto en la imagen y reputación de marca de productos cerveceros en México," Estudios Gerenciales, Universidad Icesi, vol. 37(160), pages 364-374, August.
• Irene Gil-Saura & Mihaela Simona Moise & María Eugenia Ruiz-Molina, 2021. "Efectos de las prácticas verdes en la lealtad: propuesta de un modelo para el entorno hotelero colombiano," Estudios Gerenciales, Universidad Icesi, vol. 37(160), pages 425-438, August.
• Rita Goncalves & Samuel Lincoln Bezerra Lins & Sibele Dias de Aquino & Luana Elayne Cunha de Souza, 2021. "O impulso da pertenca: a influencia da identidade social na compra por impulso de jovens Portugueses," Estudios Gerenciales, Universidad Icesi, vol. 37(161), pages 521-531, October.
• Eloísa Trevino & Rodolfo Treviño, 2021. "Análisis entre imagen de la tienda y satisfacción del cliente en tiendas minoristas transnacionales en el sector autoservicio," Estudios Gerenciales, Universidad Icesi, vol. 37(161), pages 556-565, October.
• Sandra Tobon & Jesús García-Madariaga, 2021. "Influencers vs the power of the crowd: A research about social influence on digital era," Estudios Gerenciales, Universidad Icesi, vol. 37(161), pages 601-609, October.
• Leslier Valenzuela-Fernández & Natacha Peñaloza-Briones & Karla Barajas-Portas & Enrique Marinao-Artigas, 2021. "Organizational innovation capabilities. Empirical evidence from B2B contexts," Estudios Gerenciales, Universidad Icesi, vol. 37(161), pages 647-656, October.
• Carmen Juliana Villamizar Jaimes & Andrés Villegas Mejía, 2021. "Análisis situacional y generación de un mapa estratégico para el incremento del mercado potencial en una institución prestadora de salud," Revista CIFE, Universidad Santo Tomás, January.
• Diana María López Celis & Mónica Eugenia Peñalosa Otero, 2021. "Relación entre la actitud ambiental y la compra de productos socialmente responsables en los consumidores de Medellín, Colombia," REVISTA TENDENCIAS, Universidad de Narino, vol. 22(1), pages 1-17, January.
• Carlos Fernando Osorio-Andrade & Augusto Rodríguez-Orejuela & Fernando Moreno-Betancourt, 2021. "Efectos de las características de videos en YouTube que aumentan su popularidad: un análisis empírico," REVISTA TENDENCIAS, Universidad de Narino, vol. 22(1), pages 18-38, January.
• Rudibel Perdigón Llanes & Hubert Viltres Sala, 2021. "Social media marketing en empresas agrícolas cubanas," REVISTA TENDENCIAS, Universidad de Narino, vol. 22(1), pages 163-179, January.
• Claudia Patricia Grisales Castro & Edwin Arbey Hernández García & Evelyn Xiomara Montenegro Cardona, 2021. "Percepción del consumidor sobre el impacto del merchandising olfativo como estrategia del marketing sensorial," REVISTA TENDENCIAS, Universidad de Narino, vol. 22(2), pages 1-25, July.
• Luis Enrique David Tenorio, 2021. "Exposición de marca personal por medio de redes sociales," REVISTA TENDENCIAS, Universidad de Narino, vol. 22(2), pages 107-129, July.
• Ernesto Batista Sánchez & Beatriz Serrano Leyva & Leudis Orlando Vega de la Cruz, 2021. "Imagen cognitiva de destinos turísticos. Una aproximación desde el destino turístico Holguín, Cuba," REVISTA TENDENCIAS, Universidad de Narino, vol. 22(2), pages 288-308, July.
• Nancy Grajales-Montoya & Ledy Gómez-Bayona & Bladimir Coronado-Ríos, 2021. "La comunicación estratégica desde el mercadeo en instituciones educativas," Revista CEA, Instituto Tecnológico Metropolitano, vol. 7(13), pages 1-21, January.
• Sergio Luque-Ortiz, 2021. "Estrategias de marketing digital utilizadas por empresas del retail deportivo," Revista CEA, Instituto Tecnológico Metropolitano, vol. 7(13), pages 1-21, January.
• Heppy Agustiana Vidyastuti, 2021. "Influence of the Services Marketing Mix and Place Branding on Tourism Destination Image," Revista CEA, Instituto Tecnológico Metropolitano, vol. 7(14), July.
• Heppy Agustiana Vidyastuti, 2021. "Influence of the Services Marketing Mix and Place Branding on Tourism Destination Image," Revista CEA, Instituto Tecnológico Metropolitano, vol. 7(14), July.
• Juan Camilo Mejía & Rafael Currás-Pérez & Carlos Manuel Córdoba-Segovia, 2021. "Influencia de la religiosidad, la norma subjetiva y la efectividad percibida del consumidor en el consumo socialmente responsable," Revista CEA, Instituto Tecnológico Metropolitano, vol. 7(14), July.
• Denisa Ewerth, Michele Girotto, 2021. "Motivaciones y barreras en la utilización de estrategias de e-marketing en pymes catalanas y el encaje del consumidor: el caso de la comarca del Alt Emporda," Revista CEA, Instituto Tecnológico Metropolitano, vol. 7(15), pages 1-34, September.
• Oscar Eduardo Ávila-Rodríguez, Silvana Janeth Correa-Henao, Laura Cristina Henao-Colorado, Héctor Alonso Monroy-Escudero, Jorge Iván Brand-Ortiz, 2021. "Determinantes de la lealtad en la relación entre la Liga Antioquena de Tenis de Campo y sus clientes," Revista CEA, Instituto Tecnológico Metropolitano, vol. 7(15), pages 1-24, September.
• María Cristina Otero-Gómez, Wilson Giraldo-Pérez, 2021. "Los consumidores y la co-creación de valor: el caso de una comunidad de marca virtual," Revista CEA, Instituto Tecnológico Metropolitano, vol. 7(15), pages 1-17, September.
• Dube, Jean-Pierre & Joo, Joonhwi, 2021. "Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry," CEPR Discussion Papers 15706, C.E.P.R. Discussion Papers.
• Huang, Yufeng, 2021. "Gains from Convenience and the Value of E-commerce," CEPR Discussion Papers 15707, C.E.P.R. Discussion Papers.
• Heski Bar-Isaac & Guillermo Caruana & Vicente Cuñat, 2023. "Targeted Product Design," American Economic Journal: Microeconomics, American Economic Association, vol. 15(2), pages 157-186, May.
  • Caruana, Guillermo & Cuñat, Vicente, 2021. "Targeted product design," CEPR Discussion Papers 15708, C.E.P.R. Discussion Papers.
• Ursu, Raluca & An, Eunkyung, 2021. "Online Advertising as Passive Search," CEPR Discussion Papers 16193, C.E.P.R. Discussion Papers.
• Rao, Justin, 2021. "Demand for Online News under Government Control: Evidence from Russia," CEPR Discussion Papers 16233, C.E.P.R. Discussion Papers.
• Darina Ňakatová, 2021. "The intention to go on holiday during a pandemic – a theoretical study," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(1), pages 11-18.
• Dana Vokounová, 2021. "Is there demand in wine events in Slovakia?," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(1), pages 19-26.
• František Olšavský, 2021. "Consumer literacy and honey fraud. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(1), pages 2-10.
• Sophie Wiesinger & Alexandra Fratrič & Margarethe Überwimmer, 2021. "Assessing stakeholders’ needs and expectations: A business transfer matchmaking-platform from a marketing perspective," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(1), pages 27-33.
• Marcus Diedrich, 2021. "How is the home office used by sales and marketing employees during and after the corona crisis?," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(1), pages 34-45.
• Eva Jaderná & Vasilii Ostin, 2021. "Certified product buying preferences under the influence of COVID-19," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(1), pages 46-54.
• Dagmar Sieglova, 2021. "Marketing topics through academic posters: An avenue to student autonomy and active citizenship," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(2), pages 12-23.
• David Aufreiter & Doris Ehrlinger & Christian Stadlmann & Margarethe Überwimmer & Anna Biedersberger & Christina Korter & Stefan Mang, 2021. "Automatic information retrievement for exporting services: First project findings from the development of an AI based export decision supporting instrument," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(2), pages 2-11.
• Margarethe Überwimmer & Pia Hautamäki & Stefan Wengler & Robert Füreder, 2021. "Sales organizations on the path of digitalization – A reflection from Germany, Finland and Austria," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(2), pages 24-29.
• Darko Pantelic & Peter Brandstaetter & Emilia F. Samuelsson, 2021. "Educating future managers for a culturally diverse workspace: Using course as a living laboratory," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(2), pages 30-41.
• Margarethe Überwimmer & Harald Hammer & Jakob Vaboschek, 2021. "Export resilience – A future key success factor for Upper Austrian B2B companies?," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(2), pages 42-51.
• Lukas Bernfried Bruns & Kevin Hümmer, 2021. "Name discrimination – selected attributes based on the German advertising practice," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(3), pages 13-20.
• Samuel Smolka & Eva Smolková & Lucia Vilčeková, 2021. "Sustainability as a factor of changing marketing strategies based on the customers´ preferences in context of different generations in Slovakia," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(3), pages 2-12.
• Maria Kmety Bartekova, 2021. "Creative industries in Slovakia and their pricing strategies as the part of their marketing mix," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(3), pages 21-30.
• Štefan Kráľ & Richard Fedorko, 2021. "Development of online shopping within B2C e-commerce in the Visegrad Four countries," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(3), pages 42-50.
• Jörg Petermann, 2021. "Development of real estate marketing – trends for the future," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(4), pages 10-19.
• Mária Oleárová & Radovan Bačík & Richard Fedorko, 2021. "Overview of current trends in mobile commerce: global perspectives," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(4), pages 2-9.
• Darina Ňakatová, 2021. "Summer 2020 and intention to travel on holiday after the pandemic outbreak: Analysis of findings of selected scientific studies," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(4), pages 20-25.
• Miroslav Reiter & Ondrej Čupka & Andrej Miklošík, 2021. "Personas creation using Google Analytics," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(4), pages 26-33.
• Yahia Mouammine & Hassan Azdimousa, 2021. "A review of neuromarketing origins as a new marketing research method," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(4), pages 34-50.
• Sellers-Rubio, Ricardo & Mas-Ruiz, Francisco & Sancho-Esper, Franco, 2021. "Reputation and Advertising of Collective Brand Members in the Wine Industry: The Moderating Role of Market Share," Journal of Wine Economics, Cambridge University Press, vol. 16(2), pages 169-188, May.
• K. Sudhir & Seung Yoon Lee & Subroto Roy, 2021. "Lookalike Targeting on Others' Journeys: Brand Versus Performance Marketing," Cowles Foundation Discussion Papers 2302, Cowles Foundation for Research in Economics, Yale University.
• K. Sudhir & Seung Yoon Lee & Subroto Roy, 2021. "Lookalike Targeting on Others' Journeys: Brand Versus Performance Marketing," Cowles Foundation Discussion Papers 2302R, Cowles Foundation for Research in Economics, Yale University, revised Jun 2022.
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• Tina Povse & Tina Vukasovic, 2021. "Challenges of adapting sales activities to the purchase behaviour of the customer of an innovative product," Journal of Innovative Business and Management, DOBA Faculty, vol. 13(2), pages 9-28.
• Matej Kalar & Tina Vukasovic, 2021. "Consumers attitudes towards the purchase intention of electric cars and their impact on the environment in Slovenia," Journal of Innovative Business and Management, DOBA Faculty, vol. 13(2), pages 29-45.
• Katarina Belanova, 2021. "Financing of small and medium –sized enterprises by bank loans compared to large companies during the coronavirus crisis," Journal of Innovative Business and Management, DOBA Faculty, vol. 13(2), pages 46-56.
• Marcia C. Santos & Rui Manuel Teixeira Santos Dias, 2021. "Financial return of crowdfunding platforms: are funding trends andsuccess rates changing in the Covid-19 era?," Journal of Innovative Business and Management, DOBA Faculty, vol. 13(2), pages 57-64.
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• Dhruba Jyoti Sen, 2021. "Ethical Issues in Marketing Communication for Real Estate in India," International Review of Management and Marketing, Econjournals, vol. 11(3), pages 13-21.
• Sorina Vasile & Lebogang Mototo & Tinashe Chuchu, 2021. "Using “Memes” as a Marketing Communication Tool in Connecting with Consumers within the Age of Digital Connectivity," International Review of Management and Marketing, Econjournals, vol. 11(3), pages 30-35.
• Ivan De Battista & Franco Curmi & Emanuel Said, 2021. "Influencing Factors Affecting Young People’s Attitude Towards Online Advertising: A Systematic Literature Review," International Review of Management and Marketing, Econjournals, vol. 11(3), pages 58-72.
• Rejoice Jealous Tobias-Mamina & Eugine Tafadzwa Maziriri, 2021. "Transition into Veganism: Drivers of Vegan Diet Consumption," International Review of Management and Marketing, Econjournals, vol. 11(4), pages 23-28.
• Sharjana Alam Shaily & Nazmun Nahar Emma, 2021. "Integration of Artificial Intelligence Marketing to Get Brand Recognition for Social Business," International Review of Management and Marketing, Econjournals, vol. 11(4), pages 29-37.
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• Tshepo Tlapana, 2021. "The Impact of Store Layout on Consumer Buying Behaviour: A Case of Convenience Stores from a Selected Township in Kwazulu Natal," International Review of Management and Marketing, Econjournals, vol. 11(5), pages 1-6.
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• Muhammad Rizal & Endang Ruswanti & Moehammad Unggul Januarko, 2021. "The Impacts of Electronic Word of Mouth on the Intention of Patients to Join “In Vitro Fertilization” Program," International Symposia in Economic Theory and Econometrics, in: Environmental, Social, and Governance Perspectives on Economic Development in Asia, volume 29, pages 189-206, Emerald Group Publishing Limited.
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• Ilona & Urbanyi-Popiolek & Magdalena & Klopott, 2021. "The Cost of Hosting a Ferry Port: Assessing Baltic Ferry Ports’ Negative Impact on Urban Areas and their Strategies to Mitigate it," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 1070-1080.
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• Barbara Wasikowska, 2021. "Consumer Neuroscience – The Application of Selected Neurobiological Methods in Consumer Research," European Research Studies Journal, European Research Studies Journal, vol. 0(2B), pages 1153-1162.
• Marzanna Katarzyna & Witek-Hajduk & Anna Grudecka, 2021. "Multi-Sided Digital Platforms’ Application in SMEs’ Fashion Brands Internet-Enabled International Marketing," European Research Studies Journal, European Research Studies Journal, vol. 0(3B), pages 739-748.
• Grebowiec Mariusz, 2021. "Consumer Determinants of Purchasing Decisions on the Dairy Products Market," European Research Studies Journal, European Research Studies Journal, vol. 0(3B), pages 981-992.
• Ewa Koreleska, 2021. "Management of Innovations in Organic Food Distribution and their Impact in Times of Covid-19 Pandemic and Electronic Economy in Poland," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 506-516.
• Joanna Holub-Iwan & Teresa Kupczyk & Grzegorz Debita & Piotr Rupa, 2021. "Leadership and Effectiveness of Incubation of Start-Ups: Research Scheme for Next Generation Stage Gate," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 797-818.
• Grazyna Rosa, 2021. "Customer Preferences with Regard to Correspondence from an Energy Company," European Research Studies Journal, European Research Studies Journal, vol. 0(4B), pages 43-55.
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• Szwacka-Mokrzycka Joanna, 2021. "Changes in Food Consumption of Polish Households in the 21st Century," European Research Studies Journal, European Research Studies Journal, vol. 0(4B), pages 686-698.
• Wioletta Wereda & Grzegorz Pokorski, 2021. "The Crucial Element of Building Safe Relations between the Enterprise and its Stakeholders: Communication through Traditional Methods and Social Media," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 511-527.
• Justyna Malysiak & Piotr Wojnarowicz, 2021. "Gord and Knights Tournament in Byczyna as an Example of History Management in Public Space – Interactive Historical Marketing and its Educational and Promotional Values," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 609-622.
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• Barbara Szymoniuk & Stanisław Skowron, 2021. "Explosions in Demand: An Analysis of Polish Customers` Insights," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 475-491.
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• Youssef El Archi & Brahim Benbba, 2021. "Adoption et utilisation des outils digitaux dans les organisations touristiques : Cas de la destination Agadir," Post-Print hal-03458377, HAL.
• Marc Bourreau & Yutec Sun & Frank Verboven, 2021. "Market Entry, Fighting Brands, and Tacit Collusion: Evidence from the French Mobile Telecommunications Market," American Economic Review, American Economic Association, vol. 111(11), pages 3459-3499, November.
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• Đurđana Ozretić Došen & Ana Buljat, 2021. "Marketing Usluga Dominikanskih Muzeja U Republici Hrvatskoj," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 72(2), pages 224-248.
• Ivana Pavlić & Katija Vojvodić & Barbara Puh, 2021. "Exploring Loyalty Of Generation X In A Retail Store Context," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 72(3), pages 431-448.
• Dubravka SinÄ ić Ćorić & Lucija Babić, 2021. "Istraå½Ivanje Prakse Hrvatskih Poduze A U Razvoju I Upravljanju Markom Poslovne Usluge," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 72(4), pages 571-596.
• Tanja Komarac & Stjepan Bešlić, 2021. "Uvid U Percepciju Muzeja I Mogućnosti Poboljšanja Usluge Muzeja: Perspektiva Studenata," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 72(3), pages 358-376.
• Johansson, Anders C. & Zhu, Zhen, 2021. "Reputational Assets and Social Media Marketing Activeness: Empirical Insights from China," Stockholm School of Economics Asia Working Paper Series 2021-53, Stockholm School of Economics, Stockholm China Economic Research Institute.
• Denis Klimanov & Olga Tretyak & Uri Goren & Timothy White, 2021. "Transformation of Value in Innovative Business Models: The Case of Pharmaceutical Market," Foresight and STI Governance (Foresight-Russia till No. 3/2015), National Research University Higher School of Economics, vol. 15(3), pages 52-65.
• PURCAREA, Ioan Matei, 2021. "Marketing 5.0, Society 5.0, Leading-Edge Technologies, New CX, and New Engagement Capacity within the Digital Transformation," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(1), pages 35-53, April.
• PURCAREA, Ioan Matei, 2021. "E-Commerce Contribution In Sustainable Development: Towards A New Era Of Safe And More Sustainable Products," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(1), pages 61-100, April.
• PURCAREA, Ioan Matei, 2021. "Digital Marketing and Ecommerce in the Digital Neo-Economy, Discovering by Learning in the New Era of Innovation, and Re-engaging the Marketing Team," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(2), pages 16-31, August.
• PURCAREA, Ioan Matei, 2021. "The Impact of Robotics on E-commerce, and the Challenge of Delivering Great CX," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(3), pages 14-39, October.
• PURCAREA, Ioan Matei, 2021. "Digital Maturity improved by Digital Marketing in Harmony with e-commerce," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(4), pages 13-24, December.
• PURCAREA, Ioan Matei, 2021. "Considerations regarding the effects of Industrie 4.0 on e-commerce," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(4), pages 34-112, December.
• Christos AMOIRADIS & Mariya STANKOVA & Efstathios VELISSARIOU & Christos Ap. LADIAS, 2021. "Sustainability Analysis Of Greece'S Promotion As A Tourism Destination," Regional Science Inquiry, Hellenic Association of Regional Scientists, vol. 0(2), pages 227-238, June.
• Karen A. Blotnicky & Amy Thurlow, 2021. "The Influence Of Public Relations And Communication Functions On Perceptions Of Organizational Success, Innovation And Reputation," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 14(1), pages 1-17.
• Alicia De la Pena De Leon & Juan Bernardo Amezcua Nunez & Juana Maria Saucedo Soto & Victoria Sofia Garcia Estrada, 2021. "Alexa: I Need Some Privacy Alexa: Necesito Privacidad," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 9(1), pages 83-93.
• Emperatriz Londono Aldana & Maria Eugenia Navas Ríos & Wilson E. Perez Rios, 2021. "Senior Citizen In Cartagena De Indias: Needs, Interests And Preferences For Clothing El Adulto Mayor En Cartagena De Indias: Necesidades, Gustos Y Preferencias Por Las Prendas De Vestir," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 14(1), pages 13-27.
• Muhammad Amiruddin Al- Farisi & Latifah Putranti & Nuraini Desty Nurmasari, 2021. "Examination Of Muslim Consumers’ Intentions To Eat At Fine Dining Restaurants," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, vol. 7(1), pages 155-180.
• Mohamad Isa Abd Jalil & Suddin Lada & Mohd Ashari Bakri & Zakiah Hassan, 2021. "Halal Cosmetics Repurchase Intention: The Role Of Marketing In Social Media," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, vol. 7(4), pages 629-650.
• Muhammad Amiruddin Al- Farisi & Latifah Putranti & Nuraini Desty Nurmasari, 2021. "Examination Of Muslim Consumers’ Intentions To Eat At Fine Dining Restaurants," Bulletin of Monetary Economics and Banking, Bank Indonesia, vol. 7(1), pages 155-180.
• Mohamad Isa Abd Jalil & Suddin Lada & Mohd Ashari Bakri & Zakiah Hassan, 2021. "Halal Cosmetics Repurchase Intention: The Role Of Marketing In Social Media," Bulletin of Monetary Economics and Banking, Bank Indonesia, vol. 7(4), pages 629-650.
• Kumari Anshu & Loveleen Gaur & Gurmeet Singh & Gurmeet Rabinder Singh, 2021. "Co-creation: Interface for Online Affective Experience and Repurchase Intention," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 20(2), pages 1-25, September.
• Kumari Anshu & Loveleen Gaur & Gurmeet Singh & Gurmeet Rabinder Singh, 2021. "Co-creation: Interface for Online Affective Experience and Repurchase Intention," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 20(2), pages 161-185, September.
• A. Arun Kumar & Ebad Ur Rahman & T. Sowmyya, 2021. "Inclination o f Indian Youth Towards Video Streaming Platforms," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 20(3), pages 233-247, December.
• Neha Rani & Dr. Anuj Goel, 2021. "Impact of Diversity Management Practices on Performance of Teachers in Higher Education Sector," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 16(1), pages 36-41, April.
• MIHĂIȚĂ Niculae & COMAN Iuliana, 2021. "Investigating the Decision Process of Artwork Acquisition Before and During the COVID Pandemic," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 02, June.
• Erkan Bil & Erkan Özdemir, 2021. "The effect of technological innovation capabilities on companies' innovation and marketing performance: A field study on Technopark companies in Turkey," JOURNAL OF LIFE ECONOMICS, Holistence Publications, vol. 8(3), pages 361-378, July.
• Nilsun Sarıyer, 2021. "Detection of consumers' cynical behaviors with netnography," JOURNAL OF LIFE ECONOMICS, Holistence Publications, vol. 8(4), pages 485-497, October.
• Khalil Israfilzade, 2021. "Conversational marketing as a framework for interaction with the customer: Development & validation of the conversational agent's usage scale," JOURNAL OF LIFE ECONOMICS, Holistence Publications, vol. 8(4), pages 533-546, October.
• Petra Jílková & Petra Králová, 2021. "Digital Consumer Behaviour and eCommerce Trends during the COVID-19 Crisis," International Advances in Economic Research, Springer;International Atlantic Economic Society, vol. 27(1), pages 83-85, February.
• Raoul Kübler & Rouven Seifert & Michael Kandziora, 2021. "Content valuation strategies for digital subscription platforms," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 45(2), pages 295-326, June.
• Nicoletta Buratti & Giorgia Profumo & Luca Persico, 2021. "The impact of market orientation on university spin-off business performance," Journal of International Entrepreneurship, Springer, vol. 19(1), pages 104-129, March.
• Dan Yavorsky & Elisabeth Honka & Keith Chen, 2021. "Consumer search in the U.S. auto industry: The role of dealership visits," Quantitative Marketing and Economics (QME), Springer, vol. 19(1), pages 1-52, March.
• Pradeep K. Chintagunta & Junhong Chu, 2021. "Geography as branding: Descriptive evidence from Taobao," Quantitative Marketing and Economics (QME), Springer, vol. 19(1), pages 53-92, March.
• Hui Li, 2021. "Are e-books a different channel? Multichannel management of digital products," Quantitative Marketing and Economics (QME), Springer, vol. 19(2), pages 179-225, June.
• Caio Waisman, 2021. "Selling mechanisms for perishable goods: An empirical analysis of an online resale market for event tickets," Quantitative Marketing and Economics (QME), Springer, vol. 19(2), pages 127-178, June.
• Wayne Taylor & Brett Hollenbeck, 2021. "Leveraging loyalty programs using competitor based targeting," Quantitative Marketing and Economics (QME), Springer, vol. 19(3), pages 417-455, December.
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• Günter J. Hitsch & Ali Hortaçsu & Xiliang Lin, 2021. "Prices and promotions in U.S. retail markets," Quantitative Marketing and Economics (QME), Springer, vol. 19(3), pages 289-368, December.
• Peter Landry, 2021. "Keywords, limited consideration, and organic product listings," Quantitative Marketing and Economics (QME), Springer, vol. 19(3), pages 505-566, December.
• Robert Donnelly & Francisco J.R. Ruiz & David Blei & Susan Athey, 2021. "Counterfactual inference for consumer choice across many product categories," Quantitative Marketing and Economics (QME), Springer, vol. 19(3), pages 369-407, December.
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• Hámori, Balázs, 2021. "A figyelem ökonómiája. A vevők meghódításának új módszerei és csatornái [Economy of attention - new methods and channels for receiving customers]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(1), pages 96-124.
• Cesar Norabuena Mendoza & Antonio Huamán Osorio & Edwin Ramirez Asis, 2021. "Modelo de Ecuaciones Estructurales (Con estimación PLS) basado en calidad de servicio y lealtad del Cliente de las Cajas Rurales Peruanas," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 18, pages 3-14, July-Dece.
• Yiquan Gu & Leonardo Madio & Carlo Reggiani, 2022. "Data brokers co-opetition [The impact of big data on firm performance: an empirical investigation]," Oxford Economic Papers, Oxford University Press, vol. 74(3), pages 820-839.
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  • Yiquan Gu & Leonardo Madio & Carlo Reggiani, 2021. "Data Brokers Co-Opetition," Working Papers 202101, University of Liverpool, Department of Economics.
• Yiquan Gu & Leonardo Madio & Carlo Reggiani, 2019. "Exclusive Data, Price Manipulation and Market Leadership," CESifo Working Paper Series 7853, CESifo.
  • Yiquan Gu & Leonardo Madio & Carlo Reggiani, 2021. "Exclusive Data, Price Manipulation and Market Leadership," Working Papers 202102, University of Liverpool, Department of Economics.
• Doina Gurita, 2021. "Brand Identity. The Echo of Mental Associations," Anuarul Universitatii „Petre Andrei” din Iasi / Year-Book „Petre Andrei” University from Iasi, Fascicula: Drept, Stiinte Economice, Stiinte Politice / Fascicle: Law, Economic Sciences, Political Scien, Editura Lumen, Department of Economics, vol. 28, pages 174-188, December.
• Doina Gurita, 2021. "Studies Regarding Placebo and Nocebo Effect in Marketing," Anuarul Universitatii „Petre Andrei” din Iasi / Year-Book „Petre Andrei” University from Iasi, Fascicula: Drept, Stiinte Economice, Stiinte Politice / Fascicle: Law, Economic Sciences, Political Scien, Editura Lumen, Department of Economics, vol. 28, pages 189-196, December.
• Svenja Mohr & Janis Cloos, 2021. "Acceptance of Data Sharing in Smartphone Apps from Key Industries of the Digital Transformation: A Representative Population Survey for Germany," MAGKS Papers on Economics 202102, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
• saeedi , fatemeh & danaei , abolfazl & zargar , seyyed mohammad, 2021. "A Stepwise Model of Customer Experience Management for Iranian ICT Sector," Journal of Money and Economy, Monetary and Banking Research Institute, Central Bank of the Islamic Republic of Iran, vol. 16(1), pages 115-134, March.
• Edward T. Vieira, Jr. & Susan Grantham & Susan D. Sampson, 2021. "Corporate Social Responsibility and Its Reporting From a Management Control System Perspective," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 19(2 (Summer), pages 127-144.
• Tamás Sikos T. & Vanda Papp & András Kovács, 2021. "Panic Buying in Hungary During Covid-19 Pandemic," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 17(01), pages 53-65.
• Bart J. Bronnenberg & Jean-Pierre H. Dubé & Joonhwi Joo, 2021. "Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry," NBER Working Papers 28618, National Bureau of Economic Research, Inc.
• Diego Aparicio & Zachary Metzman & Roberto Rigobon, 2021. "The Pricing Strategies of Online Grocery Retailers," NBER Working Papers 28639, National Bureau of Economic Research, Inc.
• Ariel Pakes & Jack R. Porter & Mark Shepard & Sophie Calder-Wang, 2021. "Unobserved Heterogeneity, State Dependence, and Health Plan Choices," NBER Working Papers 29025, National Bureau of Economic Research, Inc.
• Katherine Meckel & Bradley Shapiro, 2021. "Depression and Shopping Behavior," NBER Working Papers 29462, National Bureau of Economic Research, Inc.
• Savica Dimitrieska & Tanja Efremova, 2021. "Colors In The International Marketing," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 9(1), pages 78-86.
• Savica Dimitrieska & Tanja Efremova, 2021. "Loyalty Programs: Do Companies Really Make Consumers Loyal?," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 9(2), pages 23-32.
• Savica Dimitrieska & Tanja Efremova, 2021. "The Effectiveness Of The Influencer Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 18(1), pages 109-118.
• Dinka Zlateva, 2021. "Building Consumer Engagement Through Content Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 18(1), pages 119-127.
• Elena Stavrova & Dinka Zlateva & Lubomira Pinelova, 2021. "The Digital Transformation In The Service Of Business," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 18(1), pages 128-136.
• Milen Filipov, 2021. "Branding A City With Film Festivals," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 18(1), pages 137-143.
• Rosa‐Branca Esteves & Qihong Liu & Jie Shuai, 2022. "Behavior‐based price discrimination with nonuniform distribution of consumer preferences," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 31(2), pages 324-355, April.
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• Olena Vynogradova & Nadiia Pysar & Nina Drokina & Olga Lytvynova & Iryna Sovershenna, 2021. "Critical evaluation of the sustainabile development principles within the fashion business model components for early-stage company," Technology audit and production reserves, Socionet;Technology audit and production reserves, vol. 3(4(59)), pages 12-17.
• Alvin J. Silk & Ernst R. Berndt, 2021. "Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era," Foundations and Trends(R) in Marketing, now publishers, vol. 15(1), pages 1-85, September.
• Otilia-Elena Platon, 2021. "Sensory Marketing during COVID-19 - Creating a Multisensory Experience for Online Shopping," Global Economic Observer, "Nicolae Titulescu" University of Bucharest, Faculty of Economic Sciences;Institute for World Economy of the Romanian Academy, vol. 9(2), pages 127-132, December.
• Lyubomir Lyubenov, 2021. "A Study of the Yield of Honey in Farms from North-Eastern Bulgaria," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 640-653, December.
• Violeta Galabova, 2021. "The Electronic Market Place as a Key Business Model in Trade," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 265-278, April.
• Violeta Galabova, 2021. "The Electronic Market Place as a Key Business Model in Trade," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 265-278, April.
• Alexander Hristov, 2021. "Theoretical Foundations of the First Purchase in Marketing," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 5, pages 1-13–29, December.
• Strâmbu-Dima Andreea, 2021. "Small Agrifood Producers Reaching the Consumers: Challenges and Solutions from a Marketing Perspective," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 03, September.
• Adam Rudzewicz & Andrzej Kowalkowski, 2021. "Customer Manipulation In A Retail Outlet And The Customer'S Purchasing Decisions," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, vol. 16(2), pages 279-293, December.
• Daniel Kvíčala & Halina Starzyczná, 2021. "Loajalita zákazníků v e-commerce," Working Papers 0070, Silesian University, School of Business Administration.
• Andreia Schneider & Silvia Anghel-Vlad & Lucia Negruţ & Gheorghe Goje, 2021. "Tourists’ Motivations For Visiting Dark Tourism Sites. Case Of Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 140-150, July.
• Corneliu Benţe, 2021. "Service Quality In Insurance Companies," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 171-176, July.
• Polixenia Aurora Roman (Pareşcura), 2021. "The Role Of Telemedicine And Digitalization In The Paradigm Shift Of Medical Services In Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 378-387, July.
• Mihai Stoica, 2021. "Green Marketing Communication Strategies: An Integrative Literature Review," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 388-396, July.
• Naiana Å¢ARCÄ‚, 2021. "The Way In Which Bihor County'S Mountain Guesthouses Are Using Social Media To Attract Customers," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 30(2), pages 404-409, December.
• Adela-Laura POPA & Dinu Vlad SASU & Teodora Mihaela TARCZA, 2021. "Investigating The Importance Of Customer Lifetime Value In Modern Marketing - A Literature Review," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 30(2), pages 410-416, December.
• Miruna Diana MOZA, 2021. "Digital Promotion For Hotels Of Bä‚Ile Felix- Vã‚Rtop Resorts. Content Quality Analysis," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 30(2), pages 95-104, December.
• Ghada M Ismail & Fariz Huseynov & Pankaj K Jain & Thomas H McInish, 2021. "Brand Equity, Earnings Management, and Financial Reporting Irregularities [Measuring brand equity across products and markets]," Review of Corporate Finance Studies, Oxford University Press, vol. 10(2), pages 402-435.
• Nikolai Roussanov & Hongxun Ruan & Yanhao Wei & Stijn Van Nieuwerburgh, 2021. "Marketing Mutual Funds," Review of Financial Studies, Society for Financial Studies, vol. 34(6), pages 3045-3094.
• Ermal Haxhiaj & Bia Çera, 2021. "BlockChain (BC), Technology Notary in Data Driven Marketing (DDM) Contracts," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 108-118, August.
• Gabriela-Liliana Cioban & Mihaela Coca (Sarafescu), 2021. "Equestrian Tourism," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 255-260, August.
• Stefan Catana & Sorin-George Toma, 2021. "Marketing Mix in Healthcare Services," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 485-489, August.
• Gabriel Dinu & Loredana Dinu & Jeanina Ciurea, 2021. "The Impact of the COVID-19 Pandemic on Electronic Commerce in Resita," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 506-514, August.
• Cristina Dragomir & Simona Luize Utureanu, 2021. "Artificial Intelligence Tools for Maritime Business Development in the Algorithmic Age," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 515-522, August.
• Alexandru Grigoras, 2021. "Social Media and Public Universities. Theoretical Aspects," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 530-534, August.
• Mariana Juganaru & Ruxandra Florentina Firica, 2021. "Modern Means of Promoting Flower Sales in ConstanÈ›a," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 552-558, August.
• Nicoleta Andreea Neacsu & Anca Madar, 2021. "Quality Strategies Applied on the Market of Integrated Security Systems," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 630-636, August.
• Raluca-Giorgiana Chivu (Popa), 2021. "The Role of Marketing in Luxury Tourism: A Case Study on the Structures of Tourist Reception in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 636-645, December.
• Raluca-Giorgiana Chivu (Popa) & Bianca-Cristiana Voicu & IonuÈ›-Claudiu Popa, 2021. "Marketing Through Social Networks - Analysis of the Presence in Social Media of Romanian Consumers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 646-652, December.
• Denisa Adriana Dragoi, 2021. "Facial Coding as a Neuromarketing Technique: An Overview," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 681-687, December.
• Denisa Adriana Dragoi, 2021. "Methods, Instruments and Scales Used for Country Image Measurement: A Literature Review," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 688-698, December.
• Liliana Gherghina, 2021. "Study on the Students’ Opinion on the Educational Offer of a Bachelor’s Degree Program in Business Administration," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 717-727, December.
• Liliana Gherghina, 2021. "The Opinion of Business Administration Graduates on the Skills Acquired During Undergraduate Studies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 728-736, December.
• Catalin Gradinaru & Sorin-George Toma & Stefan-Alexandru Catana, 2021. "Marketing Simulations in Education: A Brief Overview for the Markstrat Simulator," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 737-742, December.
• Mariana Juganaru & Razvan Andronache & Ruxandra Florentina Mihutiu (Firica), 2021. "Using Digital Marketing to Study Customer Behavior," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 773-778, December.
• Mariana Juganaru & Razvan Andronache & Ruxandra Florentina Mihutiu (Firica), 2021. "Using Digital Marketing for Product Development and Communication Strategies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 779-786, December.
• Anca Madar & Nicoleta Andreea Neacsu, 2021. "What Do Consumers Know About the Relationship Between Soft Drinks and Their Health?," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 787-796, December.
• Andreea-Daniela Moraru & Margareta Ilie, 2021. "Towards Sustainability in Banking Services Development. Customer Satisfaction with Banking Services – Influences and Perspectives," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 842-848, December.
• Claudiu-Catalin Munteanu & Adina Cristea, 2021. "A Methodological Approach for the Journey through Real-Time Marketing: From Customer Journey Analytics to Personalization Engines," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 849-855, December.
• Oana Petrisor-Mateut, 2021. "The Evolution of Real Estate Markets in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 856-864, December.
• Oana Petrisor-Mateut, 2021. "The Influence of the Exchange Rate on the Real Estate Market," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 865-869, December.
• Adrian Serban Comanescu, 2021. "Post-pandemic Challenges and Evolutions for the Romanian E-Commerce Market," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 886-892, December.
• Mihai Stoica, 2021. "Green Brand Positioning as a Strategy to Guide the Green Marketing Mix: A Perspective on the Organic Food Supply Chain," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 900-910, December.
• María Alesanco Llorente & Eva Reinares Lara & Cristina Olarte-Pascual & Jorge Pelegrín Borondo, 2021. "Mobile-assisted-showroomer: modelo cognitivo–afectivo–normativo–conativo de comportamiento en la tienda física de moda," DOCFRADIS Working Papers 2101, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jan 2021.
• Alicia Izquierdo–Yusta & María Pilar Martínez–Ruiz & Héctor Hugo Pérez–Villarreal, 2021. "Studying the impact of food values, subjective norms and brand love on loyalty: findings obtained at fast food restaurants in Mexico," DOCFRADIS Working Papers 2103, Catedra Fundación Ramón Areces de Distribución Comercial, revised Mar 2021.
• Elisa Garrido–Castro & Francisco J. Torres–Ruiz & Eva M. Murgado–Armenteros, 2021. "El conocimiento del consumidor como variable clave del comportamiento. Propuesta de un modelo de gestión," DOCFRADIS Working Papers 2106, Catedra Fundación Ramón Areces de Distribución Comercial, revised Dec 2021.
• Jürgen Neumann, 2021. "When Biased Ratings Benefit the Consumer - An Economic Analysis of Online Ratings in Markets with Variety-Seeking Consumers," Working Papers Dissertations 77, Paderborn University, Faculty of Business Administration and Economics.
• Jürgen Neumann & Dominik Gutt & Dennis Kundisch, 2021. "Reviewing from a Distance: Uncovering the Negativity Bias of Psychological Distance in Online Word-of-Mouth," Working Papers Dissertations 78, Paderborn University, Faculty of Business Administration and Economics.
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• Roman Skalicky & Tomas Meluzin & Marek Zinecker, 2021. "Brand valuation: an innovative approach based on the risk difference," Oeconomia Copernicana, Institute of Economic Research, vol. 12(1), pages 159-191, March.
• He, Sherry & Hollenbeck, Brett & Proserpio, Davide, 2021. "The Market for Fake Reviews," MPRA Paper 105507, University Library of Munich, Germany.
• Ali, Mazhar & Amir, Dr.Huma & Shamsi, Dr.Aamir, 2021. "Consumer Herding Behavior in Online Buying: A Literature Review," MPRA Paper 107435, University Library of Munich, Germany.
• Ong, David, 2021. "Predicting choice-averse and choice-loving behaviors in a field experiment with actual shoppers," Journal of Economic Behavior & Organization, Elsevier, vol. 188(C), pages 46-71.
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• Giroldo, Renato & Hollenbeck, Brett, 2021. "Concentration, Retail Markups, and Countervailing Power: Evidence from Retail Lotteries," MPRA Paper 109039, University Library of Munich, Germany.
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• Jawaid, Muhammad Hassan & Karim, Emadul, 2021. "Factors Affecting Consumer Buying Behavior in E-Commerce Business during Outbreak of Covid-19: A Case Study on Top E-Commerce Websites," MPRA Paper 110476, University Library of Munich, Germany.
• Abdelmaged, Mohamed Adel Mahmoud, 2021. "Implementation of Virtual Reality in Healthcare, Entertainment, Tourism, Education, and Retail Sectors," MPRA Paper 110491, University Library of Munich, Germany.
• Khan, Shahzaib Sattar & Karim, Emadul, 2021. "“Factors Influencing Consumer Purchase Intentions in buying Honda City in Karachi, Pakistan”," MPRA Paper 110807, University Library of Munich, Germany.
• Sourav Ray & Avichai Snir & Daniel Levy, 2021. "Retail Pricing Format and Rigidity of Regular Prices," Working Paper series 21-23, Rimini Centre for Economic Analysis.
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• Sann, Marisa & Siegfried, Patrick, 2021. "Die Gelegenheiten und Bedrohungen des Omnichannels im Hinblick auf die logistischen Herausforderungen der Möbelbranche [The opportunities and threats of the Omnichannel in terms of the logistical c," MPRA Paper 111395, University Library of Munich, Germany, revised 01 Feb 2021.
• Anna Dewalska-Opitek & Magdalena Hofman-Kohlmeyer, 2021. "Players as Prosumers - How Customer Engagement in Game Modding May Benefit Computer Game Market," Central European Business Review, Prague University of Economics and Business, vol. 2021(1), pages 77-97.
• Marián Čvirik, 2021. "The Impact of Consumer Ethnocentrism and the Patriotism on Judgement for Selected Domestic Products: The Case of Slovakia," Central European Business Review, Prague University of Economics and Business, vol. 2021(3), pages 1-17.
• Adéla Langerová & Halina Starzyczná & Šárka Zapletalová, 2021. "Using the Analytical Part of CRM in Small and Medium-Sized Enterprises in the Czech Republic," Central European Business Review, Prague University of Economics and Business, vol. 2021(3), pages 67-89.
• Robert Clark & Yiran Gong, 2021. "Why Do Some New Products Fail? Evidence from the Entry and Exit of Vanilla Coke," Working Paper 1475, Economics Department, Queen's University.
• Stich, Lucas & Spann, Martin & Schmidt, Klaus M., 2022. "Paying for open access," Journal of Economic Behavior & Organization, Elsevier, vol. 200(C), pages 273-286.
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• TANASE, George Cosmin, 2021. "Global Retail Trends: Rethinking The Strategy Of Doing Business," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(4), pages 27-31, January.
• PURCAREA, Ioan Matei, 2021. "The Disrupted Retail and the Innovative Technology: Connecting Data..," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(4), pages 32-42, January.
• TANASE, George Cosmin, 2021. "The New Customer Path In The Connectivity And Digitalization Age," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(1), pages 27-31, April.
• PURCAREA, Ioan Matei, 2021. "E-Commerce Retailers’ Competition, Digital Technology and the Fast-Approaching Future of a New Standard Consisting of Cryptocurrency’s Commercial Us," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(1), pages 32-50, April.
• TANASE, George Cosmin, 2021. "Augmented Marketing: Delivering Tech-Empowered Human Interaction," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(2), pages 28-32, August.
• PURCAREA, Ioan Matei, 2021. "The Growth of E-Commerce, Disruptive Technologies and Marketers’ Conversational Strategy," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(2), pages 33-43, August.
• TANASE, George Cosmin, 2021. "The Increasing Adoption of Electric Vehicles (EVs) in The Last-Mile Delivery Operations," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(3), pages 33-37, November.
• PURCAREA, Ioan Matei, 2021. "The Effects of Industrie 4.0 on e-commerce," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(3), pages 49-172, November.
• TANASE, George Cosmin, 2021. "Global Supply Crisis: Challenges & Ways to Overcom," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(4), pages 32-37, December.
• PURCAREA, Ioan Matei, 2021. "E-commerce, Q-commerce, New Technologies and Omnichannel Consumers’ Personalized Experience," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(4), pages 38-51, December.
• Victor Danciu, 2021. "Adapting and Modernizing the Post-Covid Marketing Policy Under the Impact of Consumption Challenges," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 24(79), pages 2-21, March.
• Katarina Borisavljeviæ & Gordana Radosavljeviæ, 2021. "Application of logistics model in analysing relationship marketing in travel agencies," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 39(1), pages 87-112.
• Damir Dobriniæ & Iva Gregurec & Dunja Dobriniæ, 2021. "Examining the factors of influence on avoiding personalized ads on Facebook," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 39(2), pages 401-428.
• Abdul Rehman Tahir, 2021. "Mpact Of Green Marketing On Consumer Purchase Intention," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 10(2), pages 76-84, June.
• Aasir Ali & Nain Tara & Nosheen Nawaz & Nadim Rafi, 2021. "Exploring The Role Of Mobile Marketing As A Blessing Or Curse: A Case Study Of Pakistan," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 10(4), pages 56-63, December.
• Nirmal Ravi Kumar, Kotamraju & Chandra Babu, Suresh & Mohan Reddy Maligireddy, Jagan, 2021. "Impact of Market Reforms on Technology Adoption and Profitability: The Case of Tomato Farmers in India," Applied Economics Journal, Kasetsart University, Faculty of Economics, Center for Applied Economic Research, vol. 28(2), pages 1-20, December.
• Bulut, Cagri & Aydogan, Sefer, 2021. "Service Quality in Private Secondary Schools: Extension to EduQUAL with a case from Turkey," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 12(1), pages 145-155, January.
• Cavdar Aksoy, Nilsah & Tumer Kabadayı, Ebru & Kocak Alan, Alev & Ermehan, Coskun, 2021. "A Current Approach to Understand Customers: A Literature Review on Customer Engagement (Müşteriyi Anlamada Güncel Bir Yaklaşım: Müşteri İlginliği Üzerine Bir Literatür Taraması)," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 12(1), pages 197-217, January.
• Kose, Sirin Gizem & Ozer Cizer, Ece, 2021. "The Relationship between Experiential Marketing, Customer Satisfaction and Customer Loyalty: A Research in the Smartphone Industry (Deneyimsel Pazarlamanın Müşteri Memnuniyeti ve Müşteri Sadakati ile ," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 12(1), pages 219-232, January.
• Eren, Berrin Arzu, 2021. "Tüzel Müşterilerin Ana Bankalarına Yönelik Sadakat ve Ağızdan Ağıza Pazarlama Davranışını Belirleyen Unsurlar: Ankara Örneklemi (Factors Determining Loyalty and Word-of-Mouth Marketing Behavior of Cor," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 12(2), pages 419-442, April.
• Sayan, Zafer, 2021. "Marka İmajının Satın Alma Niyetine Etkisinde Müşteri Tatmininin Aracı Rolü: Üniversite Öğrencileri Üzerine Bir Araştırma (The Mediating Role of Customer Satisfaction in the Effect of Brand Image on Pu," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 12(2), pages 459-468, April.
• Simsek, Merve & Akin, Eyup, 2021. "An Examination of Football Fans on the Basis of Customer Loyalty and Consumer Behavior (Futbol Taraftarlığının Müşteri Sadakati ve Tüketici Davranışı Temelinde İncelenmesi)," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 12(3), pages 669-684, July.
• Yildirir, Suleyman Can, 2021. "The Effects of Social Marketing Activities on Purchasing Behaviour (Sosyal Pazarlama Faaliyetlerinin Satın Alma Davranışına Etkisi)," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 12(3), pages 685-703, July.
• Salvarli, Mustafa Seckin & Kartal, Burak, 2021. "The Role of Brand Personality in the Relationship Between Social Media Marketing Activities and Purchase Intention: A Literature Research (Sosyal Medya Pazarlama Aktiviteleri ile Satın Alma Niyeti Ara," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 12(3), pages 705-716, July.
• Akcay, Gamze & Ozdemir, Erkan, 2021. "Consumer Cynicism towards The Service Sector: A Study in terms of Demographic Characteristics (Hizmet Sektörüne Yönelik Tüketici Sinizmi: Demografik Özellikler Açısından Bir Araştırma)," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 12(4), pages 855-870, October.
• Vlados, Charis & Chatzinikolaou, Dimos, 2021. "Nation branding, in what context? Spatial competitiveness and attractiveness," DUTH Research Papers in Economics 7-2021, Democritus University of Thrace, Department of Economics.
• Gil Cordero, Eloy & Rondan Cataluña, Francisco Javier & Rey Moreno, Manuel, 2021. "Análisis regional de la marca distribuidor en compras online," INVESTIGACIONES REGIONALES - Journal of REGIONAL RESEARCH, Asociación Española de Ciencia Regional, issue 49, pages 157-169.
• Giner Sánchez, David & Celdrán Bernabeu, Marco Antonio, 2021. "El escenario Smart y sus derivadas en la estrategia de marketing online de los destinos turísticos. El caso de la Comunitat Valenciana," INVESTIGACIONES REGIONALES - Journal of REGIONAL RESEARCH, Asociación Española de Ciencia Regional, issue 51, pages 107-127.
• Novoselova, Olga, 2021. "Industrial Tourism As A Means Of “Made In China” Reputation Improvement," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 9(1), pages 61-72.
• MUNTEANU, George Marius & CREȚOIU, Raluca Ionela, 2021. "Peculiarities Of The Consumption Behaviour On The Real Estate Market In Romania In The Context Of The Covid-19 Pandemic," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 21(2), pages 217-229.
• Hikmat , KAMILOV, 2021. "The effect of brand trust, brand satisfaction and customer value on consumers' brand loyalty: in the context of Azerbaijan and foreign brands," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 21(3), pages 71-87.
• Ostapenko , Roman I., 2021. "Strategies for attracting foreign authors to a new journal," Economic Consultant, Roman I. Ostapenko, vol. 36(4), pages 26-32.
• Radygina, Evgeniya G., 2021. "Marketing relations in online advertising," Economic Consultant, Roman I. Ostapenko, vol. 36(4), pages 33-41.
• Sarimehmet, Ayse Sarimehmet & Aydin, Samet, 2021. "Branding Of Private Label Products By Product Category: A Model Suggestion For Fmcg Market," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 12(1), pages 19-31.
• Stere STAMULE, 2021. "Consumer Ethnocentrism: a Concept to Support the Increase the Economic Resilience of a Market," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 22(1), pages 28-46, January.
• Mihai C. ORZAN & Adina I. ZARA & Stefan C. CAESCU & Mihaela E. CONSTANTINESCU & Olguta A. ORZAN, 2021. "Social Media Networks as a Business Environment, During COVID-19 Crisis Tunisia and Turkey," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 22(1), pages 64-73, January.
• Andrei BADIN, 2021. "Performing Arts – How do we Survive the Pandemic?," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 22(1), pages 87-101, January.
• Gheorghe MINCULETE & Ghiță BÂRSAN & Polixenia OLAR, 2021. "Conceptual Approaches of Industry 5.0. Correlative Elements with Supply Chain Management 5.0," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 22(5), pages 622-635, December.
• Anjan Bharali & Chimun Kr. Nath, 2021. "Power of Advertising Claims for Credence Goods: Can It shape the Placebo Effect and Repurchase Decisions?," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 22(2), pages 49-67, December.
• Saad Azmat & Haiqa Ali & Kym Brown & Michael Skully, 2021. "Persuasion in Islamic finance," Australian Journal of Management, Australian School of Business, vol. 46(2), pages 272-286, May.
• Nitika Garg & Rahul Govind & Anish Nagpal, 2021. "Message framing effects on food consumption: A social marketing perspective," Australian Journal of Management, Australian School of Business, vol. 46(4), pages 690-716, November.
• Pouya Zargar & Panteha Farmanesh, 2021. "Satisfaction and Loyalty in Local Food Festival: Do Switching Barriers Matter?," SAGE Open, , vol. 11(4), pages 21582440211, October.
• Marc Möller-Boldt, 2021. "Sind konkrete Umweltslogans wirksamer als Greenwashing? Eine Experimentaluntersuchung zu Verbraucher-Schlussfolgerungen aus Werbebotschaften," IZNE Working Paper Series 21/5, International Centre for Sustainable Development (IZNE), Bonn-Rhein-Sieg University of Applied Sciences.
• Ladislav Vagner, 2021. "The impact of social marketing activities on the performance of non-profit organizations," Proceedings of Business and Management Conferences 12713396, International Institute of Social and Economic Sciences.
• Bilge Nur Öztürk, 2021. "The Environmentalist Movement in the World and Environmental Studies in the Marketing Literature," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(12), pages 37-54.
• Afsarul Islam & Nishath Anjum & Imran Ahmed, 2021. "Predicting Consumers’ Intention to Shop Online in an Emerging Market: A COVID-19 Perspective," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(12), pages 4-18.
• Klaudia Macias, 2021. "Femvertising and Its Perception by Polish Female Consumers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(12), pages 55-69.
• Anne Njonjo & Winnie Njeru & Francis Kibera & Joseph Owino, 2021. "Marketing Strategies and Export Performance of Fresh Produce Firms in Kenya," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(13), pages 37-56.
• Charlene Eksteen & Michael Humbani, 2021. "Understanding Proximity Mobile Payments Adoption in South Africa: A Perceived Risk Perspective," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(13), pages 4-21.
• Michal Scibor-Rylski, 2021. "The Effectiveness of Gamifi cation in the Online and Offline Qualitative Marketing Research," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(13), pages 57-65.
• Jaroslaw Wozniczka, 2021. "Factors Affecting Location-Based Mobile Advertising Effects: An Integrative Perspective (Czynniki roznicujace efekty reklamy mobilnej opartej na geolokalizacji odbiorcy: podejscie zintegrowane)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 19(91), pages 107-123.
• Anna Rogala, 2021. "New Concepts of Marketing Communication as the Answer to Challenges Resulting from Changes in the Area of Consumer Information Behaviors (Nowe koncepcje komunikacji marketingowej jako odpowiedz na wyz," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 19(91), pages 124-135.
• Wojciech Grzegorczyk, 2021. "Marketing Activities of Lodz Voivodeship Companies on Foreign Markets – Research Findings (Dzialania marketingowe przedsiebiorstw wojewodztwa Lodzkiego na rynkach zagranicznych – wyniki badan)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 19(91), pages 136-145.
• Wioletta Krawiec, 2021. "Managers of Cultural Institutions and Their Importance for the Activities Related to Building the City Brand – Results of Qualitative Research (Menedzerowie instytucji kultury i ich znaczenie dla dzia," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 19(91), pages 146-164.
• Malgorzata Wiscicka-Fernando, 2021. "Crowdfunding as an Internet Tool Used for Establishing Relationships With the Customer – A Concept Paper (Crowdfunding jako narzedzie do budowania relacji z klientami)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 19(91), pages 165-176.
• Bogdan Gregor & Beata Gotwald, 2021. "Perception of Artificial Intelligence by Customers of Science Centers (Percepcja sztucznej inteligencji przez klientow centrów nauki)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 19(91), pages 29-38.
• Thi Hong Ngoc Nguyen, 2021. "A Review of Customer Acceptance and Mobile Marketing (Przeglad akceptacji klientów i marketingu mobilnego)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 19(91), pages 51-64.
• Barbara Mroz-Gorgon & Michael Haenlein, 2021. "Corporate Rebranding and Its Meaning – Theory Perspective (Rebranding korporacyjny i jego znaczenie – perspektywa teoretyczna)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 19(91), pages 76-90.
• Magdalena Kowalska & Martyna Kostrzewska & Kristina Petljak, 2021. "The Significance and Evaluation of Selected Online Communication Tools – A Comparative Analysis of Young Consumers from Poland, Croatia and China (Znaczenie i ocena wybranych narz??dzi komunikacji onl," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 19(91), pages 91-106.
• Ewa Prymon-Rys & Agnieszka Galarowicz, 2021. "Buying Behaviors of Polish Consumers During the Pandemic Lockdown – Research Results (Zachowania zakupowe Polakow podczas pandemii - wyniki badan)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 19(94), pages 19-37.
• Grzegorz Maciejewski & Piotr Krowicki, 2021. "Virtual Environment as a Space of Shopping Center Customer Engagement (Srodowisko wirtualne jako przestrzen zaangazowania klienta centrum handlowego)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 19(94), pages 81-100.
• Adam Oleksiuk, 2021. "Pricing Strategies – Comparative Analysis of Non-Exporting Enterprises and of Intense Exporters Based on the Example of Polish SMEs (Strategie cenowe – analiza porownawcza nieeksportujacych przedsiebi," Research Reports, University of Warsaw, Faculty of Management, vol. 1(34), pages 5-17.
• Joanna Chlebiej, 2021. "Reklama suplementow diety a reklama leków – podobienstwa i roznice (Advertising of dietary supplements and advertising of drugs – similarieties and differences)," Research Reports, University of Warsaw, Faculty of Management, vol. 1(34), pages 75-82.
• Neviana Krasteva, 2021. "The Artificial Intelligence And Contemporary Marketing," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, vol. 20(1), pages 109-129, September.
• Alexandra Christopoulou & Panos Gialelis, 2021. "Addressing the Challenge of Customer Management for SMEs," SPOUDAI Journal of Economics and Business, SPOUDAI Journal of Economics and Business, University of Piraeus, vol. 71(3-4), pages 68-85, July-Dece.
• Adil Zahoor, 2021. "Job crafting and service recovery performance: insight from Indian retail banking," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 48(1), pages 115-126, March.
• María Rocío Bonilla Quijada & José Luis Del Olmo Arriaga & David Andreu Domingo, 2021. "Insights into user engagement on social media. Findings from two fashion retailers," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(1), pages 125-137, March.
• Thomas Schulz & Markus Böhm & Heiko Gewald & Helmut Krcmar, 2021. "Smart mobility – an analysis of potential customers’ preference structures," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(1), pages 105-124, March.
• Martin Adam & Michael Wessel & Alexander Benlian, 2021. "AI-based chatbots in customer service and their effects on user compliance," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(2), pages 427-445, June.
• Laisong Kang & Shifeng Liu & Daqing Gong & Mincong Tang, 2021. "A personalized point-of-interest recommendation system for O2O commerce," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(2), pages 253-267, June.
• Daniel Belanche & Luis V. Casaló & Carlos Flavián, 2021. "Frontline robots in tourism and hospitality: service enhancement or cost reduction?," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(3), pages 477-492, September.
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• Othman Boujena & Isabelle Ulrich & Aikaterini Manthiou & Bruno Godey, 2021. "Customer engagement and performance in social media: a managerial perspective," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(4), pages 965-987, December.
• Lea Susanne Faerber & Dennis C. Ahrholdt & Oliver Schnittka & Zeinab Rezvani, 2021. "Visitor characteristics matter: how the positive impact of visit duration on visitor satisfaction at visitor attractions is moderated," Journal of Business Economics, Springer, vol. 91(3), pages 333-351, April.
• Adnan Zogaj & Dieter K. Tscheulin & Jörg Lindenmeier & Stephan Olk, 2021. "Linking actual self-congruence, ideal self-congruence, and functional congruence to donor loyalty: the moderating role of issue involvement," Journal of Business Economics, Springer, vol. 91(3), pages 379-400, April.
• Enis Yakut & Ayse Gul Bayraktaroglu, 2021. "Consumer reactions to product recalls: the effects of intentionality, reputation, and public apology on purchase intentions," Journal of Business Economics, Springer, vol. 91(4), pages 527-564, May.
• Wujin Chu & Hyunsik Kim & Meeja Im, 2021. "Patience and the adoption of electric vehicles: an application of the dual-self model," Journal of Business Economics, Springer, vol. 91(6), pages 851-866, August.
• Björn Stöcker & Daniel Baier & Benedikt M. Brand, 2021. "New insights in online fashion retail returns from a customers’ perspective and their dynamics," Journal of Business Economics, Springer, vol. 91(8), pages 1149-1187, October.
• Debora Dhanya Amarnath & Uma Pricilda Jaidev, 2021. "Toward an integrated model of consumer reactance: a literature analysis," Management Review Quarterly, Springer, vol. 71(1), pages 41-90, February.
• Muhammad Waqas & Zalfa Laili Binti Hamzah & Noor Akma Mohd Salleh, 2021. "Customer experience: a systematic literature review and consumer culture theory-based conceptualisation," Management Review Quarterly, Springer, vol. 71(1), pages 135-176, February.
• Chen Qian & Stefan Seuring & Ralf Wagner, 2021. "Reviewing interfirm relationship quality from a supply chain management perspective," Management Review Quarterly, Springer, vol. 71(3), pages 625-650, July.
• Irene Kamenidou & Spyridon Mamalis & Ifigeneia Mylona & Evangelia Zoi Bara, 2021. "Comparing Five Generational Cohorts on Their Sustainable Food Consumption Patterns: Recommendations for Improvement Through Marketing Communication," Springer Proceedings in Business and Economics, in: Nicholas Tsounis & Aspasia Vlachvei (ed.), Advances in Longitudinal Data Methods in Applied Economic Research, pages 69-80, Springer.
• Dimitra Psefti & Ioulia Poulaki & Alkistis Papaioannou & Vicky Katsoni, 2021. "The Evolution of Online Travel Agencies in the Last Decade: E-Travel SA as an Exceptional Paradigm," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Ciná van Zyl (ed.), Culture and Tourism in a Smart, Globalized, and Sustainable World, pages 625-633, Springer.
• Antiopi Panteli & Aristotelis Kompothrekas & Constantinos Halkiopoulos & Basilis Boutsinas, 2021. "An Innovative Recommender System for Health Tourism," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Ciná van Zyl (ed.), Culture and Tourism in a Smart, Globalized, and Sustainable World, pages 649-658, Springer.
• Alexander M. Pakhalov & Liliya M. Dosaykina, 2021. "Enhancing Revisit Intention Through Emotions and Place Identity: A Case of the Local Theme Restaurant," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Ciná van Zyl (ed.), Culture and Tourism in a Smart, Globalized, and Sustainable World, pages 661-672, Springer.
• Constantinos Halkiopoulos & Maria Katsouda & Eleni Dimou & Antiopi Panteli, 2021. "Cultural and Tourism Promotion Through Digital Marketing Approaches. A Case Study of Social Media Campaigns in Greece," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Ciná van Zyl (ed.), Culture and Tourism in a Smart, Globalized, and Sustainable World, pages 695-708, Springer.
• Sandra Miranda & Patrícia Cunha & Margarida Duarte, 2021. "An integrated model of factors affecting consumer attitudes and intentions towards youtuber-generated product content," Review of Managerial Science, Springer, vol. 15(1), pages 55-73, January.
• Sonia Cruz-Ros & Diana L. Guerrero-Sánchez & Maria-Jose Miquel-Romero, 2021. "Absorptive capacity and its impact on innovation and performance: findings from SEM and fsQCA," Review of Managerial Science, Springer, vol. 15(2), pages 235-249, February.
• Harald Hruschka, 2021. "Comparing unsupervised probabilistic machine learning methods for market basket analysis," Review of Managerial Science, Springer, vol. 15(2), pages 497-527, February.
• Elif Idemen & Ayse Banu Elmadag & Mehmet Okan, 2021. "A qualitative approach to designer as a product cue: proposed conceptual model of consumers perceptions and attitudes," Review of Managerial Science, Springer, vol. 15(5), pages 1281-1309, July.
• Mauricy A. Motta-Filho, 2021. "Brand experience manual: bridging the gap between brand strategy and customer experience," Review of Managerial Science, Springer, vol. 15(5), pages 1173-1204, July.
• Jörg Henseler & Manuela Guerreiro & Nelson de Matos, 2021. "The interplay of marketing and design," Review of Managerial Science, Springer, vol. 15(5), pages 1129-1137, July.
• Katharina Dowling & Lucas Stich & Martin Spann, 2021. "An experimental analysis of overconfidence in tariff choice," Review of Managerial Science, Springer, vol. 15(8), pages 2275-2297, November.
  • Dowling, Katharina & Spann, Martin & Stich, Lucas, 2019. "An Experimental Analysis of Overconfidence in Tariff Choice," Rationality and Competition Discussion Paper Series 154, CRC TRR 190 Rationality and Competition.
• Karl Akbari & Udo Wagner, 2021. "Playing When Paying and What Happens Next: Customer Satisfaction and Word-of-Mouth Intention in Gambled Price Promotions," Schmalenbach Journal of Business Research, Springer, vol. 73(2), pages 243-271, June.
• Md. Uzir Hossain Uzir & Abu Bakar Abdul Hamid & Ishraq Jerin & Ahmad Shaharudin Abdul Latiff & Ramayah Thurasamy, 2021. "Customer satisfaction and brand loyalty to electronic home appliances in Bangladesh: the contingent role of brand trust," SN Business & Economics, Springer, vol. 1(6), pages 1-35, June.
• Sandra Yesenia Pinzón-Castro & Gonzalo Maldonado-Guzmán & Elena Patricia Mojica-Carrillo & Rubén Michael Rodríguez-González, 2021. "Open Innovation Practices, Product Development and Business Performance in Manufacturing Firms," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 11(4), pages 1-1.
• Jui-Lung Chen & Chawakorn Panyaruang, 2021. "Attitudes of Young Consumers in Chiang Mai, Thailand toward YouTube Online Video and Audio Advertising," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 11(5), pages 1-4.
• Mitch Kunce, 2021. "Quality Signal Impacts on Firm Level Production: Evidence from the Beer Industry," Business & Entrepreneurship Journal, SCIENPRESS Ltd, vol. 10(1), pages 1-2.
• Urszula Widelska & Marta Jarocka & Laima Jesevičiūtė-Ufartienė & Živilė Jezerskė, 2021. "Customer orientated leader – contribution to future research," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(3), pages 40-52, March.
• Laima Gerlitz & Christopher Meyer & Christopher Meyer & Gunnar Prause & Gunnar Prause, 2021. "Marketing and branding strategy for the South Baltic Sea Region: reinforcing regional innovation in SMEs through cross-border collaboration models in the age of transformation," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(4), pages 467-487, June.
• Jacek Woźniak & Alexandra Zbuchea, 2021. "Give or buy contexts and internet experience as a factor differentiating of readiness to provide different types of personal data in m-commerce," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(4), pages 53-67, June.
• Dominika Jakubowska, 2021. "Market differentiation potential of traditional food quality labels: consumer and producer expectation," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(1), pages 239-250, September.
• Igor Fedorko & Richard Fedorko & Beata Gavurova & Radovan Bačík, 2021. "Social media in the context of technology acceptance model," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(1), pages 519-528, September.
• Johannes A. Wiid & Michael C. Cant, 2021. "Obstacles faced by owners of township micro, small and medium enterprises to acquire funds for survival and growth (2010-2020)," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(1), pages 52-65, September.
• Olena Vartanova & Olena Kolomytseva & Victoriia Bilyk & Iryna Budnikevich & Lidiia Vasylchenko & Tetiana Burtseva, 2021. "Enterprise competitive positioning based on knowledge resources identification," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(1), pages 529-541, September.
• Pedro Pablo Marín Dueñas & Diego Gómez Carmona, 2021. "Un estudio sobre la gestión comunicativa en las cooperativas españolas [A study on communication management in Spanish cooperatives]," REVESCO: Revista de estudios cooperativos, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Escuela de Estudios Cooperativos, issue 139, pages 78538-78538.
• Snir, Avichai & Levy, Daniel, 2021. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics.
  • Avichai Snir & Daniel Levy, 2021. "If You Think 9-Ending Prices Are Low, Think Again," Journal of the Association for Consumer Research, University of Chicago Press, vol. 6(1), pages 33-47.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 94469, University Library of Munich, Germany.
  • Avichai Snir & Daniel Levy, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Paper series 19-14, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Preprints 198044, ZBW - Leibniz Information Centre for Economics.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Papers 2019-06, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low,Think Again," Working Papers 006-19 JEL Codes: M30, M3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
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• Oksana Loginova, 2021. "Branded Websites, Marketplace Selling and Price Competition," Working Papers 2106, Department of Economics, University of Missouri.
• Oksana Loginova, 2019. "Price Competition Online: Platforms vs. Branded Websites," Working Papers 1906, Department of Economics, University of Missouri.
  • Oksana Loginova, 2021. "Price Competition Online: Platforms vs. Branded Websites," Working Papers 2109, Department of Economics, University of Missouri.
• Oghenenyerhovwo R. Inoni & Ajulu P. Olannye & Charles G. E. Salami, 2021. "Consumers ethnocentric tendencies, demographic factors and domestic goods purchase decision in Nigeria," Upravlenets, Ural State University of Economics, vol. 12(2), pages 74-86, April.
• Hayriye Sengun & Adnan Kara, 2021. "Cittaslow: Umbrella branding for Turkish cities," Upravlenets, Ural State University of Economics, vol. 12(3), pages 81-90, July.
• Olga B. Yarosh & Natalya N. Kalkova & Viktor E. Reutov, 2021. "Customer emotions when making an online purchase decision: Results of neuromarketing experiments," Upravlenets, Ural State University of Economics, vol. 12(4), pages 42-58, September.
• Mohammad Hazimeh, 2021. "Defining Location Based Marketing and Identifying the Benefits of this Strategy," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 10(3), pages 122-126, December.
• Violeta Peteva, 2021. "Transformations of the Marketing mix in Conditions of the New Digital Reality," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 10(3), pages 145-156, December.
• Radostina Prodanova, 2021. "An Analysis of Hotel's Responses to Negative and Mixed Online Reviews in Varna," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 10(3), pages 33-43, December.
• Boycho Boychev, 2021. "Application Of The Benchmarking Approach In The Agricultural Sector," AGRIBUSINESS AND RURAL AREAS - ECONOMY, INNOVATION AND GROWTH 2021 CONFERENCE PROCEEDINGS, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 181-191, June.
• Zdravka Koleva, 2021. "Opportunities Of Gameworking In Interactive Online Communications Between Agricultural Producers And Consumers Of Their Products," AGRIBUSINESS AND RURAL AREAS - ECONOMY, INNOVATION AND GROWTH 2021 CONFERENCE PROCEEDINGS, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 192-201, June.
• Olufemi A. Ogunkoya & Emmanuel Y. Ogundele & Adeola E. Adetayo, 2021. "Knowledge Transfer and Business Performance: A Study of Manufacturing Organizations in Ogun State, the Federal Republic of Nigeria," Izvestiya, Varna University of Economics, issue 1, pages 86-101.
• Adeola E. Adetayo & Oludayo O. Ariyo & Adebiyi J. Abosede, 2021. "Effect of Product Attribute and Pricing Strategy on Multinational Firms Competitiveness," Izvestiya, Varna University of Economics, issue 2, pages 191-206.
• Oghenenyerhovwo Rita Inoni, 2021. "Customer Satisfaction and Repurchase Decision: Evidence from Fast Food Restaurants," Izvestiya, Varna University of Economics, issue 3, pages 309-329.
• Mukit Mohammad Mushfiqul Haque & Nabila Nusrat Jahan & Abdel-Razzaq Assim Ibrahim & Shaznin Kazi Fatema, 2021. "The Economic Influence on Consumers Buying Behavior in Islamic Countries: Evidence from the COVID-19 Economic Crisis," Economics, Sciendo, vol. 9(1), pages 179-203, June.
• Widelska Urszula & Krot Katarzyna, 2021. "Customer Orientation and Innovation – The Perspective of Top-Level Management," Folia Oeconomica Stetinensia, Sciendo, vol. 21(1), pages 161-174, June.
• Galkin Andrii & Zaytsev Vitaliy & Shyshkin Viktor & Obolentseva Larysa & Popova Yuliia, 2021. "Patterns of the Distribution of the Demand of End-Consumers among Retailers in the Zone of their Residence," Foundations of Management, Sciendo, vol. 13(1), pages 145-158, January.
• Fatoki Olawale, 2021. "Innovative Behavior and Firm Competitive Advantage: The Moderating Effect of Environmental Dynamism," Foundations of Management, Sciendo, vol. 13(1), pages 159-170, January.
• Rembielak Grażyna & Marciniak Renata, 2021. "The Value of Postgraduate Students Opinions in the Quality Management of Academic E-Learning," Foundations of Management, Sciendo, vol. 13(1), pages 183-194, January.
• Nwankwo Cosmas Anayochukwu & Kanyangale MacDonald Isaac & Abugu James Okechukwu, 2021. "The Basics of a Mobile Money-Based Financial Service: Perceptions of University Students in Nigeria," Foundations of Management, Sciendo, vol. 13(1), pages 209-218, January.
• Seretny Marek & Gaur Deepika & Sobczyk Katarzyna & Kaabour Maya, 2021. "Creating a New, Sustainable Mindset through Responsible Consumption: A Case Study of the International Chain of Sustainable Restaurants," Foundations of Management, Sciendo, vol. 13(1), pages 49-56, January.
• Seo Gang-Hoon & Itoh Munehiko & Li Zhonghui, 2021. "Strategic Communication and Competitive Advantage: Assessing CEO Letters of Global Airline Alliances," Foundations of Management, Sciendo, vol. 13(1), pages 57-72, January.
• Schneider Sandra, 2021. "Acceptance of mobile loyalty cards in the German B2C consumer goods market," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 57(1), pages 85-102, March.
• Wieczerzycki Marcin, 2021. "Power asymmetry and value creation in B2C relationship networks," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 57(2), pages 161-176, June.
• Gilal Faheem Gul & Gilal Naeem Gul & Gilal Rukhsana Gul & Gong Zhenxing & Gilal Waseem Gul & Tunio Muhammad Nawaz, 2021. "The Ties That Bind: Do Brand Attachment and Brand Passion Translate Into Consumer Purchase Intention?," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 29(1), pages 14-38, March.
• Hofman-Kohlmeyer Magdalena, 2021. "Brand-Related User-Generated Content in Simulation Video Games: Qualitative Research Among Polish Players," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 29(1), pages 61-87, March.
• Sliż Piotr & Delińska Liwia, 2021. "Measuring Customer Retention in the European Automotive Sector," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 29(3), pages 63-85, September.
• Mkedder Nadjim & Bakir Mahmut & Lachachi Abdelheq, 2021. "Investigating the Antecedents of Purchase Intention Toward Local Dairy Products: An Empirical Study Based on the SOR Model," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 29(4), pages 124-148, December.
• Sobotkiewicz Dariusz & Waniowski Paweł, 2021. "Influence of the organizational structure of Polish passenger railways on the process of communication with customers," Management, Sciendo, vol. 25(2), pages 187-205, December.
• Ludwiczak Anna, 2021. "Using customer journey mapping to improve public services: A critical analysis of the literature," Management, Sciendo, vol. 25(2), pages 22-35, December.
• Pabian Angelika M., 2021. "The Market Functioning of Polish Higher Education Institutions in the Context of the Implementation of the Concept of Social Responsibility," Marketing of Scientific and Research Organizations, Sciendo, vol. 39(1), pages 1-24, March.
• Lim Chui Seong & Hong Kay Tze & Wong Siew Chin & Yee Louisa Hew Wei, 2021. "Interaction Effect of Country of Manufacture and Brand Awareness on Malaysian Young Adults Purchase Intention of Low Involvement Product," Marketing of Scientific and Research Organizations, Sciendo, vol. 39(1), pages 67-92, March.
• Pacierz Mateusz, 2021. "Image Management with the Use of Virtual Communication in Crisis Situations Based on the Example of the CD Projekt Capital Group," Marketing of Scientific and Research Organizations, Sciendo, vol. 41(3), pages 1-20, September.
• Stachowiak-Krzyżan Magda, 2021. "Involvement of Generation Z in the Communication Activities of Clothing Brands in Social Media — The Case of Poland," Marketing of Scientific and Research Organizations, Sciendo, vol. 41(3), pages 115-136, September.
• He Tingting, 2021. "Comparing Money and Time Donation: What Do Experiments Tell Us?," Marketing of Scientific and Research Organizations, Sciendo, vol. 41(3), pages 65-94, September.
• Shulhina Liudmyla, 2021. "Methodology for Forecasting Revenues from the Sale of Innovative Products in the Domestic Tourism Market," Marketing of Scientific and Research Organizations, Sciendo, vol. 41(3), pages 95-114, September.
• Majcher Sylwia, 2021. "A Survey of Polish Consumers’ Views on Health and Nutrition Claims Made on Food Packaging," Marketing of Scientific and Research Organizations, Sciendo, vol. 42(4), pages 1-16, December.
• Ankiel Magdalena & Samotyja Urszula, 2021. "Consumer Opinions on the Causes of Food Waste — Demographic and Economic Conditions," Marketing of Scientific and Research Organizations, Sciendo, vol. 42(4), pages 75-96, December.
• Špoljarić Anja, 2021. "Managing Crisis Communication Via Social Media," Naše gospodarstvo/Our economy, Sciendo, vol. 67(1), pages 23-32, March.
• Torbarina Matia & Čop Nina Grgurić & Jelenc Lara, 2021. "Logo Shape and Color as Drivers of Change in Brand Evaluation and Recognition," Naše gospodarstvo/Our economy, Sciendo, vol. 67(1), pages 33-45, March.
• Günther Maier, 2021. "Performance in B2B Sales: An Explanation of How Channel Management and Communication Influence a Firm’s Performance," Naše gospodarstvo/Our economy, Sciendo, vol. 67(3), pages 38-48, September.
• Krupka Zoran & Dobra Andreja & Vlašić Goran, 2021. "Factors Influencing the Perception of Destination Brand Luxuriousness," Naše gospodarstvo/Our economy, Sciendo, vol. 67(4), pages 74-86, December.
• Sirkeci Kübra & Arıkan Esra, 2021. "The Infinite Wardrobe: Female Consumers’ Value Perceptions Regarding Collaborative Consumption of Apparel," South East European Journal of Economics and Business, Sciendo, vol. 16(2), pages 150-170, December.
• Rocco Sanja, 2021. "The (Positive) Design Environment as a Prerequisite of Design Orientation," South East European Journal of Economics and Business, Sciendo, vol. 16(2), pages 17-42, December.
• Alt Mónika-Anetta & Vizeli Ibolya & Săplăcan Zsuzsa, 2021. "Banking with a Chatbot – A Study on Technology Acceptance," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 66(1), pages 13-35, April.
• Ujică Alexandra & Băbuţ Raluca, 2021. "Female Stereotypes in Romanian Advertising: An Interpretative Content Analysis," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 66(2), pages 25-37, August.
• Stoica Mihai, 2021. "Green Brand Positioning for Organic Food: A Content Analysis of Corporate Websites," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 66(3), pages 57-76, December.
• Magdalena Brzozowicz, 2021. "Does the framing affect the WTP for consumption goods in realistic shopping settings?," Working Papers 2021-20, Faculty of Economic Sciences, University of Warsaw.
• Oksana Loginova, 2021. "Advance selling, competition, and brand substitutability," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 42(7), pages 1765-1781, October.
  • Oksana Loginova, 2016. "Advance Selling, Competition, and Brand Substitutability," Working Papers 1615, Department of Economics, University of Missouri, revised Jul 2018.
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• Tridib Mazumdar, 2021. "Pricing of Products & Services," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11381, February.
• Philip Kotler & Den Huan Hooi, 2021. "MarkPlus Inc:Winning the Future — Marketing and Entrepreneurship in Harmony," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11862, June.
• Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), 2021. "Social Media in Sport:Theory and Practice," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 12299, June.
• Naresh K Malhotra & James Agarwal, 2021. "Customer Relationship Marketing:Theoretical and Managerial Perspectives," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number y0022, February.
• Jochen Wirtz & Christopher Lovelock, 2021. "Services Marketing:People, Technology, Strategy," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number y0024, June.
• Naresh K Malhotra & James Agarwal, 2021. "Introduction to Customer Relationship Marketing," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 1, pages 1-20, World Scientific Publishing Co. Pte. Ltd..
• Naresh K Malhotra & James Agarwal, 2021. "Customer Relationship Marketing: Theories, Models, and Frameworks," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 2, pages 21-50, World Scientific Publishing Co. Pte. Ltd..
• Naresh K Malhotra & James Agarwal, 2021. "Building Business-to-Business (B2B) Relationships," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 3, pages 51-103, World Scientific Publishing Co. Pte. Ltd..
• Naresh K Malhotra & James Agarwal, 2021. "Building Business-to-Customer (B2C) Relationships: Purchase and Non-Purchase Behavior," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 4, pages 105-134, World Scientific Publishing Co. Pte. Ltd..
• Naresh K Malhotra & James Agarwal, 2021. "Building Employee–Customer Relationship Quality and Engagement Strategies: A Stakeholder Framework," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 5, pages 135-163, World Scientific Publishing Co. Pte. Ltd..
• Naresh K Malhotra & James Agarwal, 2021. "Customer Relationship Marketing: Analytical Models and Strategies," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 6, pages 165-196, World Scientific Publishing Co. Pte. Ltd..
• Naresh K Malhotra & James Agarwal, 2021. "Building B2C Relationships: Brand Equity and Customer–Brand Relationship," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 7, pages 197-222, World Scientific Publishing Co. Pte. Ltd..
• Naresh K Malhotra & James Agarwal, 2021. "Building B2C Relationships: Corporate Reputation and Customer–Brand Relationship," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 8, pages 223-243, World Scientific Publishing Co. Pte. Ltd..
• Naresh K Malhotra & James Agarwal, 2021. "Ethical Foundations of Customer Relationship Marketing," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 9, pages 245-272, World Scientific Publishing Co. Pte. Ltd..
• Naresh K Malhotra & James Agarwal, 2021. "Customer Relationship Marketing: Digital Marketing and Social Media," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 10, pages 273-308, World Scientific Publishing Co. Pte. Ltd..
• Naresh K Malhotra & James Agarwal, 2021. "Future of Customer Relationship Marketing: New Directions for Research," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 11, pages 309-332, World Scientific Publishing Co. Pte. Ltd..
• Christopher H. Lovelock, 2021. "Sullivan Ford Auto World," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 16, pages 548-548, World Scientific Publishing Co. Pte. Ltd..
• Lauren K. Wright, 2021. "Dr. Beckett’s Dental Office," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 17, pages 549-549, World Scientific Publishing Co. Pte. Ltd..
• Jonas Holmqvist & Jochen Wirtz & Martin P. Fritze, 2021. "Digital Luxury Services: Tradition versus Innovation in Luxury Fashion," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 18, pages 550-552, World Scientific Publishing Co. Pte. Ltd..
• Christopher S. Tang & Jochen Wirtz, 2021. "Uber’s Unintended Burdens," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 19, pages 553-558, World Scientific Publishing Co. Pte. Ltd..
• Mark Colgate, 2021. "Kiwi Experience," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 20, pages 559-559, World Scientific Publishing Co. Pte. Ltd..
• Sheryl E. Kimes, 2021. "Revenue Management at The View," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 21, pages 560-563, World Scientific Publishing Co. Pte. Ltd..
• Sheryl E. Kimes & Jochen Wirtz, 2021. "The Accra Beach Hotel: Block Booking of Capacity During a Peak Period," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 22, pages 564-564, World Scientific Publishing Co. Pte. Ltd..
• Lorelle Frazer, 2021. "Aussie Pooch Mobile," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 23, pages 565-565, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Stefanie Paluch & Werner Kunz, 2021. "Service Robots in the Frontline: How Will Aarion Bank’s Customers Respond?," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 24, pages 566-570, World Scientific Publishing Co. Pte. Ltd..
• James Heskett & Roger Hallowell, 2021. "Shouldice Hospital Limited (Abridged)," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 25, pages 571-579, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Loizos Heracleous, 2021. "Singapore Airlines: Managing Human Resources for Cost-Effective Service Excellence," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 26, pages 580-588, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Thomas Menkhoff, 2021. "National Library Board Singapore: Delivering Cost-Effective Service Excellence Through Innovation and People," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 27, pages 589-589, World Scientific Publishing Co. Pte. Ltd..
• Christopher Lovelock & Jochen Wirtz, 2021. "Menton Bank," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 28, pages 590-590, World Scientific Publishing Co. Pte. Ltd..
• Youngme Moon & John Quelch, 2021. "Starbucks: Delivering Customer Service," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 29, pages 591-605, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz, 2021. "Platform versus Pipeline Business Models: Are Airbnb and Marriot Right to Move into Each Other’s Turf?," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 30, pages 606-608, World Scientific Publishing Co. Pte. Ltd..
• Christopher H. Lovelock, 2021. "Dr. Mahalee Goes to London: Global Client Management," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 31, pages 609-609, World Scientific Publishing Co. Pte. Ltd..
• Sheryl E. Kimes & Rohit Verma & Christopher W. Hart & Jochen Wirtz, 2021. "The Royal Dining Membership Program Dilemma," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 32, pages 610-610, World Scientific Publishing Co. Pte. Ltd..
• Alexander Buoye & Luke Williams & Timothy Keiningham & Lerzan Aksoy, 2021. "What Drives Share of Streaming Video? The Launch of HBO Max," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 33, pages 611-623, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Ron Kaufman, 2021. "LUX*: Staging a Service Revolution in a Resort Chain," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 34, pages 624-639, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Introduction to Pricing," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 1, pages 1-10, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Price, Revenue, and Profits: The Basics," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 2, pages 13-26, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Effects of Price on Demand," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 3, pages 27-41, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Developing a Demand Function with Surveys and Experiments," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 4, pages 43-59, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Modeling Price Effects Using Point of Sales Data," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 5, pages 61-85, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Psychological Foundations of Pricing," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 6, pages 87-119, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "The Pricing Environment," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 7, pages 123-140, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Value-Based Strategies," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 8, pages 141-166, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Cost Considerations in Pricing," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 9, pages 167-194, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Pricing When Cost Varies Across Customers," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 10, pages 195-206, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Competitive Considerations in Pricing," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 11, pages 207-220, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Price Discrimination Strategy," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 12, pages 223-241, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Product Bundling Strategies," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 13, pages 243-252, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Establishing a Pricing Structure," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 14, pages 253-267, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Dynamic Pricing Strategies," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 15, pages 269-288, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Price Promotions," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 16, pages 289-307, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Pricing Strategies in Physical Retail," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 17, pages 309-327, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Retail Pricing on the Internet," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 18, pages 329-342, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Creating a Pricing Organization," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 19, pages 345-357, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Hermawan Kartajaya: An Entrepreneur," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 1, pages 3-20, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Hermawan Kartajaya—The Founder Of Markplus," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 2, pages 21-31, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Hk—The Father Of Indonesian Marketing," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 3, pages 33-56, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "The Three Decades Journey," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 4, pages 59-77, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Markplus Institute — Advancing Talent Competencies," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 5, pages 79-91, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Markplus Inc. — Overcoming Client Challenges," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 6, pages 93-110, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Marketeers — Marketing Meets Creativity," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 7, pages 111-122, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Markplus Tourism — Leveling Up Local Competitiveness," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 8, pages 123-128, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "The Anatomy Of Change," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 9, pages 133-145, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "4c Diamond Analysis," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 10, pages 147-156, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Positioning–Differentiation–Brand The Marketing Dna," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 11, pages 157-173, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Nine Core Elements Of Marketing Marketing Strategy–Tactic–Value," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 12, pages 175-204, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "From Fundamental Marketing To New Wave Marketing," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 13, pages 205-247, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Envisioning Markplus," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 14, pages 251-273, World Scientific Publishing Co. Pte. Ltd..
• Kevin Hull & Gashaw Abeza, 2021. "Introduction to Social Media in Sport," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 1, pages 1-28, World Scientific Publishing Co. Pte. Ltd..
• Edward Ted M. Kian & Jimmy Sanderson, 2021. "Research in Social Media and Sport," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 2, pages 29-56, World Scientific Publishing Co. Pte. Ltd..
• David Wagner, 2021. "Online Communities in Sport," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 3, pages 57-81, World Scientific Publishing Co. Pte. Ltd..
• Matthew Zimmerman & Kelsey Slater & Lauren Burch, 2021. "Social Media Use in Major Sports," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 4, pages 83-110, World Scientific Publishing Co. Pte. Ltd..
• Andrew C. Billings & Norm O’Reilly & Elisabetta Zengaro, 2021. "Social Media Use in Minor Sports," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 5, pages 111-138, World Scientific Publishing Co. Pte. Ltd..
• Jessica R. Braunstein-Minkove & Ari Kim & Norm O’Reilly, 2021. "Social Media in Sports Decision-Making," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 6, pages 139-166, World Scientific Publishing Co. Pte. Ltd..
• Yoseph Mamo & Yiran Su & Gashaw Abeza, 2021. "Social Media and Data Management in Sport," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 7, pages 167-190, World Scientific Publishing Co. Pte. Ltd..
• Rebecca Achen & Gashaw Abeza, 2021. "Social Media and Relationship Marketing in Sport," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 8, pages 191-222, World Scientific Publishing Co. Pte. Ltd..
• Matt Blaszka & Beth A. Cianfrone, 2021. "Social Media and Brand Management in Sport," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 9, pages 223-252, World Scientific Publishing Co. Pte. Ltd..
• Petros Parganas & Christos Anagnostopoulos, 2021. "Social Media and Sponsorship in Sport," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 10, pages 253-286, World Scientific Publishing Co. Pte. Ltd..
• David Cassilo, 2021. "Social Media and Sports Media," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 11, pages 287-311, World Scientific Publishing Co. Pte. Ltd..
• Melinda Weathers & Jimmy Sanderson, 2021. "Social Media, Social and Legal Issues in Sport," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 12, pages 313-344, World Scientific Publishing Co. Pte. Ltd..
• Ann Pegoraro & Evan Frederick, 2021. "Social Media and Crisis Communication in Sport," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 13, pages 345-381, World Scientific Publishing Co. Pte. Ltd..
• Jacob Bustad & Oliver Rick, 2021. "Diversity and Inclusion in Social Media and Sport," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 14, pages 383-402, World Scientific Publishing Co. Pte. Ltd..
• Rebecca M. Achen & Norm O’Reilly, 2021. "Revenue Generation and Return on Investment from Social Media in Sport," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 15, pages 403-431, World Scientific Publishing Co. Pte. Ltd..
• Jessica R. Braunstein-Minkove & Arielle Insel & Gashaw Abeza, 2021. "A Practical Guide to Social Media Management in Sport," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 16, pages 433-462, World Scientific Publishing Co. Pte. Ltd..
• Paul M. Pedersen, 2021. "Afterword," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 17, pages 463-469, World Scientific Publishing Co. Pte. Ltd..
• Petra Leonora Cvitanović, 2021. "The analysis of digital marketing tactics of selected insurance companies in Croatia," EFZG Working Papers Series 2103, Faculty of Economics and Business, University of Zagreb.
• Istrefi-Jahja, Arta & Zeqiri, Jusuf, 2021. "The Impact of Digital Marketing and Digital Transformation on Brand Promotion and Brand Positioning in Kosovo's Enterprises," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2021), Hybrid Conference, Zagreb, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Zagreb, Croatia, 9-10 September 2021, pages 244-255, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Emini, Adelina & Zeqiri, Jusuf, 2021. "The Impact of Social Media Marketing on Purchase Intention in a Transition Economy: The Mediating Role of Brand Awareness and Brand Engagement," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2021), Hybrid Conference, Zagreb, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Zagreb, Croatia, 9-10 September 2021, pages 256-266, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Avichai Snir & Daniel Levy, 2021. "If You Think 9-Ending Prices Are Low, Think Again," Journal of the Association for Consumer Research, University of Chicago Press, vol. 6(1), pages 33-47.
  • Snir, Avichai & Levy, Daniel, 2021. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 96614, University Library of Munich, Germany.
  • Avichai Snir & Daniel Levy, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Paper series 19-14, Rimini Centre for Economic Analysis.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Papers 2019-06, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low,Think Again," Working Papers 006-19 JEL Codes: M30, M3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 94469, University Library of Munich, Germany.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Preprints 198044, ZBW - Leibniz Information Centre for Economics.
• Nechoud, Lamia & Ghidouche, Faouzi & Seraphin, Hugues, 2021. "The influence of eWOM credibility on visit intention: An integrative moderated mediation model," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 54-63.
• Zeisberg, Matthias, 2021. "Verkaufsförderung im Wettbewerb - eine empirische Analyse am Beispiel von Preis-Promotions im Lebensmitteleinzelhandel," IU Discussion Papers - Marketing & Communication 1/2021, IU International University of Applied Sciences.
• Aleksandra Krajnoviæ & Ivona Vrdoljak Raguž & Antonija Perkoviæ, 2021. "Strategic and digital marketing in cultural institutions and the impact of the COVID-19 pandemic - a comparative analysis of two case studies," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 19(2), pages 257-280.
• Niyazi Gümüº & Özgür Çark, 2021. "The effect of customers’ attitudes towards chatbots on their experience and behavioral intention in Turkey," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 19(3), pages 420-436.
• Aleksandra Krajnoviæ & Ivona Vrdoljak Raguž & Antonija Perkoviæ, 2021. "Strategic and digital marketing in cultural institutions and the impact of the COVID-19 pandemic - a comparative analysis of two case studies," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 19(2), pages 257-280.
• Niyazi Gümüº & Özgür Çark, 2021. "The effect of customers’ attitudes towards chatbots on their experience and behavioral intention in Turkey," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 19(3), pages 420-436.

2020

• Cor Molenaar, 2020. "New Marketing and Competition Principles through the Adoption of Technology," World Scientific Book Chapters, in: THE END OF COMPETITION The Impact of the Network Economy, chapter 8, pages 145-159, World Scientific Publishing Co. Pte. Ltd..
• Cor Molenaar, 2020. "Opportunities for Asia Based on Characteristics and Culture," World Scientific Book Chapters, in: THE END OF COMPETITION The Impact of the Network Economy, chapter 9, pages 161-200, World Scientific Publishing Co. Pte. Ltd..
• Cor Molenaar, 2020. "Towards the Future: Join In or Disappear?," World Scientific Book Chapters, in: THE END OF COMPETITION The Impact of the Network Economy, chapter 10, pages 201-218, World Scientific Publishing Co. Pte. Ltd..
• Cor Molenaar, 2020. "Appendices," World Scientific Book Chapters, in: THE END OF COMPETITION The Impact of the Network Economy, chapter 11, pages 219-233, World Scientific Publishing Co. Pte. Ltd..
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020. "Marketing Environment in the Digital Transformation," World Scientific Book Chapters, in: MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing, chapter 1, pages 3-45, World Scientific Publishing Co. Pte. Ltd..
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020. "Upgrading Digital Marketing Strategy: Strategic Platform for Digital Marketing," World Scientific Book Chapters, in: MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing, chapter 2, pages 49-124, World Scientific Publishing Co. Pte. Ltd..
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020. "Recognize in the 4Rs: Digital Profiling and Recognition of Consumers," World Scientific Book Chapters, in: MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing, chapter 3, pages 125-161, World Scientific Publishing Co. Pte. Ltd..
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020. "Reach in the 4Rs: Coverage and Arrival of Digital Information," World Scientific Book Chapters, in: MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing, chapter 4, pages 163-203, World Scientific Publishing Co. Pte. Ltd..
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020. "Relationship in the 4Rs: Establishing a Basis for Continuous Relationship," World Scientific Book Chapters, in: MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing, chapter 5, pages 204-240, World Scientific Publishing Co. Pte. Ltd..
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020. "Return in the 4Rs: Making Deals and Profits," World Scientific Book Chapters, in: MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing, chapter 6, pages 241-262, World Scientific Publishing Co. Pte. Ltd..
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020. "Big Data Marketing Platforms: Applications of Big Data in Marketing," World Scientific Book Chapters, in: MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing, chapter 7, pages 265-292, World Scientific Publishing Co. Pte. Ltd..
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020. "Content Strategy of Digital Marketing," World Scientific Book Chapters, in: MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing, chapter 8, pages 293-316, World Scientific Publishing Co. Pte. Ltd..
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020. "Organizational Platform for Digital Marketing," World Scientific Book Chapters, in: MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing, chapter 9, pages 317-343, World Scientific Publishing Co. Pte. Ltd..
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020. "Management and Measurement of the Performance of Digital Marketing," World Scientific Book Chapters, in: MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing, chapter 10, pages 344-367, World Scientific Publishing Co. Pte. Ltd..
• Mark Harrison, 2020. "The Business Of Sponsorship — It’S The Greatest Magic In Marketing," World Scientific Book Chapters, in: WHAT SPONSORS WANT An Inspirational Guide for Event Marketers, chapter 1, pages 1-26, World Scientific Publishing Co. Pte. Ltd..
• Mark Harrison, 2020. "What Sponsors Want From You And Your Property," World Scientific Book Chapters, in: WHAT SPONSORS WANT An Inspirational Guide for Event Marketers, chapter 2, pages 27-37, World Scientific Publishing Co. Pte. Ltd..
• Mark Harrison, 2020. "To Borrow Equity — The Definition Of Sponsorship," World Scientific Book Chapters, in: WHAT SPONSORS WANT An Inspirational Guide for Event Marketers, chapter 3, pages 39-58, World Scientific Publishing Co. Pte. Ltd..
• Mark Harrison, 2020. "To Tell Stories — A Sponsor’S Tale," World Scientific Book Chapters, in: WHAT SPONSORS WANT An Inspirational Guide for Event Marketers, chapter 4, pages 59-81, World Scientific Publishing Co. Pte. Ltd..
• Mark Harrison, 2020. "To Engage Stakeholders — Activate. Activate. Activate," World Scientific Book Chapters, in: WHAT SPONSORS WANT An Inspirational Guide for Event Marketers, chapter 5, pages 83-125, World Scientific Publishing Co. Pte. Ltd..
• Mark Harrison, 2020. "To See Proof — Don’T Be Afraid Of The Truth," World Scientific Book Chapters, in: WHAT SPONSORS WANT An Inspirational Guide for Event Marketers, chapter 6, pages 127-167, World Scientific Publishing Co. Pte. Ltd..
• Mark Harrison, 2020. "To Get Promoted … Not Fired," World Scientific Book Chapters, in: WHAT SPONSORS WANT An Inspirational Guide for Event Marketers, chapter 7, pages 169-198, World Scientific Publishing Co. Pte. Ltd..
• Mark Harrison, 2020. "Building A Strategy — Planning For Success," World Scientific Book Chapters, in: WHAT SPONSORS WANT An Inspirational Guide for Event Marketers, chapter 8, pages 199-250, World Scientific Publishing Co. Pte. Ltd..
• Mark Harrison, 2020. "The Future Of Sponsorship — Is It Already Here?," World Scientific Book Chapters, in: WHAT SPONSORS WANT An Inspirational Guide for Event Marketers, chapter 9, pages 251-257, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2020. "Content Creates Consumer Experience," World Scientific Book Chapters, in: Architecting Experience A Conversion Science Handbook, chapter 1, pages 1-24, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2020. "Media Moves Markets," World Scientific Book Chapters, in: Architecting Experience A Conversion Science Handbook, chapter 2, pages 25-44, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2020. "Data is the “New Oil”: Analytics are Advanced Chemistry," World Scientific Book Chapters, in: Architecting Experience A Conversion Science Handbook, chapter 3, pages 45-70, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2020. "The Rush is on: Planning to Collect and Connect," World Scientific Book Chapters, in: Architecting Experience A Conversion Science Handbook, chapter 4, pages 71-96, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2020. "Consumer Attention: The Brass Ring on the Media-Go-Round," World Scientific Book Chapters, in: Architecting Experience A Conversion Science Handbook, chapter 5, pages 97-123, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2020. "To Mediate Should Mean to Motivate," World Scientific Book Chapters, in: Architecting Experience A Conversion Science Handbook, chapter 6, pages 125-151, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2020. "Content and Experience Makes or Breaks Conversion," World Scientific Book Chapters, in: Architecting Experience A Conversion Science Handbook, chapter 7, pages 153-171, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2020. "It’s Never Good Enough," World Scientific Book Chapters, in: Architecting Experience A Conversion Science Handbook, chapter 8, pages 173-202, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2020. "Getting Ahead of the Game," World Scientific Book Chapters, in: Architecting Experience A Conversion Science Handbook, chapter 9, pages 203-224, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2020. "Content Creates Cultural Experience," World Scientific Book Chapters, in: Architecting Experience A Conversion Science Handbook, chapter 10, pages 225-260, World Scientific Publishing Co. Pte. Ltd..
• Petra Leonora Cvitanović, 2020. "Digital Marketing Benchmarks Leveraged by Marketing Analytics Tools," EFZG Working Papers Series 2001, Faculty of Economics and Business, University of Zagreb.
• Michaela Jánská Patrícia Kollar Čeněk Celer, 2020. "Factors Influencing Purchases of Organic Food," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, vol. 23(1), pages 81-94, May.
• Celine Bonnet & Zohra Bouamra-Mechemache & Gordon J Klein, 2022. "National brands in hard discounters: market expansion and bargaining power effects [Unobserved product differentiation in discrete-choice models: estimating price elasticities and welfare effects]," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 49(5), pages 1113-1145.
  • Bonnet, Céline & Bouamra-Mechemache, Zohra & Klein, Gordon, 2020. "National brands in hard discounters: Market expansion and bargaining power effects," CAWM Discussion Papers 113, University of Münster, Münster Center for Economic Policy (MEP).
• Theissen, Erik & Zimmermann, Lukas, 2020. "Do contented customers make shareholders wealthy? Implications of intangibles for security pricing," CFR Working Papers 20-12, University of Cologne, Centre for Financial Research (CFR).
• Krajnović, Aleksandra & Perković, Antonija & Rajko, Mladen, 2020. "Digital Marketing in Cultural Institutions - Example of Cultural Institutions of the City of Zadar," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2020), Virtual Conference, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020, pages 341-352, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Garbin Praničević, Daniela, 2020. "Impact of Influencers to the Selection of Certain Products and Services," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2020), Virtual Conference, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020, pages 422-429, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Fink, Lucija, 2020. "City and Town Branding – A Case Study of the Slovenj Gradec Brand," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2020), Virtual Conference, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020, pages 430-440, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Grubor, Aleksandar & Leković, Ksenija & Tomić, Slavica, 2020. "Tourists' Recommendations: Socio-demographic Analysis," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2020), Virtual Conference, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020, pages 441-449, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020. "Not all price endings are created equal: Price points and asymmetric price rigidity," Journal of Monetary Economics, Elsevier, vol. 110(C), pages 33-49.
  • Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020. "Not all price endings are created equal: Price points and asymmetric price rigidity," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics.
  • Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," MPRA Paper 42252, University Library of Munich, Germany.
  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," Working Papers 001-19 JEL Codes: E31, L1, International School of Economics at TSU, Tbilisi, Republic of Georgia.
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• Alexandra Giuliana ANDRONIC, 2020. "Motivational Determinants In The Development Of The Decision To Purchase Mobile Phones," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 24, pages 279-286, December.
• Anca-Mihaela BUTNARIU & Florin-Alexandru LUCA, 2020. "The Role Of Marketing Activities In Reducing Risk For Construction Companies," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 24, pages 369-375, December.
• Irene Gil-Saura & Irene Sánchez-González & María Eugenia Ruiz-Molina, 2020. "Efectos del desarrollo sostenible percibido por el consumidor. Una propuesta de modelo de hipermercados en Ecuador," Estudios Gerenciales, Universidad Icesi, vol. 36(154), pages 27-42, March.
• Salvador Estrada & Héctor Cuevas-Vargas & Neftalí Parga-Montoya, 2020. "Incidencia de la innovación en marketing en el rendimiento empresarial: una aplicación basada en modelamiento con ecuaciones estructurale," Estudios Gerenciales, Universidad Icesi, vol. 36(154), pages 66-79, March.
• Irene Gil-Saura & María Gabriela Montesdeoca-Calderón & María Eugenia Ruiz-Molina, 2020. "capital de marca de los restaurantes?," Estudios Gerenciales, Universidad Icesi, vol. 36(154), pages 100-113, March.
• Charles R. Arosa-Carrera & Juan Carlos Chica-Mesa, 2020. "La innovación en el paradigma del marketing relacional," Estudios Gerenciales, Universidad Icesi, vol. 36(154), pages 114-122, March.
• Ramon Silva Leite & Sérgio Cruz Passos & Marcelo de Rezende Pinto, 2020. "Personal values and gift giving act: a proposed connection," Estudios Gerenciales, Universidad Icesi, vol. 36(155), pages 218-228, June.
• Fabiana Gama de Medeiros & Francisco José da Costa, 2020. "Proposicao de um modelo integrativo de justica para o sistema agregado de marketing turístico," Estudios Gerenciales, Universidad Icesi, vol. 36(156), pages 251-263, September.
• Ana Marcela Londono-Silva & Carlos Fernando Osorio-Andrade & Jenny Piedad Peláez-Muñoz, 2020. "Efectos del lenguaje publicitario y del destino turístico usados en páginas comerciales de Facebook sobre la generación de boca a boca electrónico," Estudios Gerenciales, Universidad Icesi, vol. 36(156), pages 264-271, September.
• Irene Gil-Saura & Milva Eileen Justavino-Castillo & María Fuentes-Blasco, 2020. "Efectos de la sostenibilidad y del valor logístico en las relaciones entre empresas de transporte marítimo," Estudios Gerenciales, Universidad Icesi, vol. 36(157), pages 377-390, December.
• Flávio Bressan & Geraldo Luciano Toledo, 2020. "Influencia da data de validade nas decisoes de compra e consumo de produtos alimentícios," Estudios Gerenciales, Universidad Icesi, vol. 36(157), pages 439-453, December.
• María Marisela Vargas-Salgado & Marisol Pastrana-Martínez & Aurora Irma Máynez-Guaderrama & Karla Gabriela Gómez-Bull, 2020. "Análisis de la satisfacción de pasajeros de aerolíneas de bajo costo mexicanas," Estudios Gerenciales, Universidad Icesi, vol. 36(157), pages 484-495, December.
• Pedro Duque-Hurtado & Veronica Samboni-Rodriguez & Mariana Castro-Garcia & Luz Alexandra Montoya-Restrepo & Ivan Alonso Montoya-Restrepo, 2020. "Neuromarketing: Its current status and research perspectives," Estudios Gerenciales, Universidad Icesi, vol. 36(157), pages 525-539, December.
• Pedro Duque-Hurtado & Adrián Toro-Cardona & Dahiana Ramírez-Ramírez & Martin Carvajal-Henao, 2020. "Marketing viral: Aplicación y tendencias," Revista Clio América, Universidad del Magdalena, vol. 14(27), pages 454-468, March.
• Jenny Mairena Herrera Rodriguez & Lina María Otálora Gómez & Oscar Mauricio Lozano Rueda, 2020. "La innovación en marketing de las empresas agroindustriales de la Provincia de Sugamuxi," REVISTA TENDENCIAS, Universidad de Narino, vol. 21(2), pages 45-62, October.
• José Armando Deaza & Néstor Fabián Díaz & Suelen Emilia Castiblanco & María Inés Barbosa, Universidad de La Salle, 2020. "International market selection models: a literature review," REVISTA TENDENCIAS, Universidad de Narino, vol. 21(2), pages 191-217, October.
• Juan Camilo Mejía & Mario Fernando Arcos Rosas, 2020. "Relacionamiento de marca: análisis de perspectivas y trascendencia en la gestión," REVISTA TENDENCIAS, Universidad de Narino, vol. 21(2), pages 242-265, October.
• Purnamaningsih Purnamaningsih; Nosica Rizkalla & Nosica Rizkalla, 2020. "El papel de la interacción parasocial en la intención de los consumidores de comprar productos de belleza," Revista CEA, Instituto Tecnológico Metropolitano, vol. 6(12), pages 1-15, July.
• Amar Nuriman Izudin; Endang Ruswanti; Moehammad Unggul Januarko & Endang Ruswanti & Moehammad Unggul Januarko, 2020. "El efecto del boca a boca electrónico en el interés de compra de los consumidores," Revista CEA, Instituto Tecnológico Metropolitano, vol. 6(12), pages 1-13, July.
• Sen Geng & Menglong Guan, 2020. "Design Your Trustworthiness," GRU Working Paper Series GRU_2020_019, City University of Hong Kong, Department of Economics and Finance, Global Research Unit.
• Zdenka Kádeková & Ingrida Košičiarová, 2020. "Publicity as a tool of PR activities within CSR concept in food enterprises in Slovakia," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(1), pages 2-14.
• Marcus Diedrich & Markus Peplinski, 2020. "The relevance of virtual showrooms for sanitary retail," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(1), pages 26-36.
• Ingrida Košičiarová & Zdenka Kádeková, 2020. "The consumer behavior of young Slovak consumers (under the age of 25) in the private label market," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(1), pages 37-48.
• Alexandra Fratrič & Michael Schmidthaler & Margarethe Überwimmer & Robert Füreder, 2020. "Service innovation across borders: Challenges and potentials of service innovation collaboration in Upper Austria and South Bohemia," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(2), pages 10-16.
• Ladislava Knihová, 2020. "Empowering customers through education-based videos in e-commerce," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(2), pages 17-27.
• Barbora Marišová & Eva Smolková, 2020. "Role of regional tourism organizations in Slovakia from their perspective," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(2), pages 2-9.
• Patrick Großpötzl & Ulrich Seiler & Margarethe Überwimmer, 2020. "Priorities when looking for servitization in the mechanical engineering industry," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(2), pages 28-39.
• Stefan Wengler & Margarethe Überwimmer & Pia Hautamäki & Gabriele Hildmann & Ulrich Vossebein & Robert Füreder, 2020. "Digital transformation in B2B sales – differences and best practices in three different European countries," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(2), pages 40-48.
• Martina Jantová & Peter Štarchoň, 2020. "Attitudes of the inhabitants of the capital of the Slovak Republic towards selected topics of advertising. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(2), pages 49-55.
• Eva Jaderná & Jana Pechová & Hana Volfová, 2020. "CSR in corona time," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(3), pages 2-21.
• Stephan Weinert & Elmar Günther & Edith Rüger-Muck & Gerhard Raab, 2020. "Artifcial intelligence in personnel selection and its influence on employer attractiveness," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(3), pages 22-35.
• Rosmeriany Nahan-Suomela, 2020. "Networking and entrepreneurial orientation in internationalization of small-and medium sized enterprises: A two case study of Ostrobothnia company in Finland," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(3), pages 36-47.
• Martina Jantová & Peter Štarchoň, 2020. "Attitudes of the inhabitants of the capital of the Slovak Republic towards selected topics of advertising. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(3), pages 48-57.
• Eva Jaderná & Hana Volfová, 2020. "Consumers´ perception of sustainable retailers," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(4), pages 13-26.
• Marcus Diedrich & Markus Peplinski, 2020. "The corona crisis as a catalyst for the digital transformation in the sanitary trade?," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(4), pages 2-12.
• Radka H. Picková & Michal Hrubý, 2020. "Purported green attitude vs. actual pro-environmental behaviour of Czech consumers," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(4), pages 27-37.
• Ivan Uher & Milena Švedová, 2020. "Neuromarketing in contemporary society," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(4), pages 38-45.
• František Olšavský, 2020. "Consumer literacy and honey fraud. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(4), pages 46-51.
• Michaela Haase & Ingrid Becker, 2020. "Resource-Making and Proto-Institutions in the German Tafel Field: Applying a Hermeneutical Context Model," Journal of Contextual Economics (JCE) – Schmollers Jahrbuch, Duncker & Humblot, Berlin, vol. 140(1), pages 31-63.
• Lyubomir Lyubenov, 2020. "Online Retail Channels for Organic Bee Products," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 1 Year 20, pages 42-67.
• Любомир Любенов, 2020. "Потребителски Онлайн Канали За Биологични Пчелни Продукти," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 1 Year 20, pages 48-74.
• Павлина Пеева, 2020. "Ефекти От Потребителското Позициониране На Предприятията За Търговия С Животозастрахователни Продукти В България," Electronic magazine "Dialogue", D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 1 Year 20, pages 52-72.
• Борислав Атанасов, 2020. "Фрагментарен Анализ На Пазара На Бързооборотни Потребителски Стоки В България," Electronic magazine "Dialogue", D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 3 Year 20, pages 62-76.
• Florent Bédécarrats & Isabelle Guérin & François Roubaud, 2020. "Controversies around RCT in Development. Epistemology, Ethics, and Politics," Working Papers DT/2020/15, DIAL (Développement, Institutions et Mondialisation).
• Marina Tuneva, 2020. "Nonprofit marketing – does strategic planning help?," Journal of Innovative Business and Management, DOBA Faculty, vol. 12(2), pages 96-104.
• Dijana Medenica Mitrovic & Milica Raicevic, 2020. "Concept of Online Customers Experience in Digital Banking," Journal of Innovative Business and Management, DOBA Faculty, vol. 12(2), pages 79-84.
• Wu, Di & Nair, Harikesh S. & Geng, Tong, 2020. "Consumption Vouchers during COVID-19: Evidence from E-commerce," Research Papers 3892, Stanford University, Graduate School of Business.
• Jesús Garcia-Guiliany & Emiro De-la-hoz-Franco & Andrés-David Rodríguez-Toscano & Juan-David De-la-Hoz-Hernández & Hugo G. Hernández-Palma, 2020. "Multiple Linear Regression Model Applied to the Projection of Electricity Demand in Colombia," International Journal of Energy Economics and Policy, Econjournals, vol. 10(1), pages 419-422.
• Vincent Didiek Wiet Aryanto & Yohan Wismantoro & Yudith Vega Paramitadevi, 2020. "The Climate Change Issue towards Behavioral Intentions: A Perspective of Social Marketing," International Journal of Energy Economics and Policy, Econjournals, vol. 10(2), pages 483-490.
• Muhammad Imran Malik & Mubashir Ahmad & Arif Hussain & Farida Saleem & Muhammad Kashif Durrani & Shabir Hyder & Saiqa Saddiqa Qureshi & Shoaib Imtiaz & Shumaila Malik, 2020. "Renewable Energy Products and Customer’s Purchase Intentions having Environmental Concern," International Journal of Energy Economics and Policy, Econjournals, vol. 10(6), pages 14-21.
• Jheison Contreras-Salinas & Fernando Lopez & Carlos A Rondon-Rodriguez & Hugo G Hernández Palma & Juan-David De-la-Hoz-Hernandez, 2020. "Analysis of Energy Consumption in Colombia Using the Holt Method," International Journal of Energy Economics and Policy, Econjournals, vol. 10(6), pages 679-683.
• Rita Zahara & Nandan Limakrisna, 2020. "The Building Image of PT. Jakarta East Industrial Park," International Review of Management and Marketing, Econjournals, vol. 10(1), pages 7-10.
• Meryem Zoghlami & Salma Ayeb & Kaouther Saied Ben Rached, 2020. "The Moderating Effect of Empowerment in the Relationship Internet Use in Health and Shared Decision-making between Patient and Doctor," International Review of Management and Marketing, Econjournals, vol. 10(1), pages 11-18.
• Vonny Susanti & Ujang Sumarwan & Megawati Simanjuntak & Eva Z Yusuf, 2020. "Rational Antecedent Framework of Brand Satisfaction in the Industrial Market: Assessing Rational Perceived Quality and Rational Perceived Value Roles," International Review of Management and Marketing, Econjournals, vol. 10(1), pages 19-26.
• Fabián Cuesta & Gabriela Paida & Irene Buele, 2020. "Influence of Olfactory and Visual Sensory Stimuli in the Perfume-Purchase Decision," International Review of Management and Marketing, Econjournals, vol. 10(1), pages 63-71.
• Muhammad Ashfaque & Syed Mohsin Ali Shah & Fahad Sultan & Haider Khalil & Arif Hussain & Muhammad Khan, 2020. "Ethical Value Propositions of Islamic Banking Products: A Phenomenological Inquiry of Relationship Managers Perspective," International Review of Management and Marketing, Econjournals, vol. 10(2), pages 8-14.
• Mahmoud El-Jafari & Raneen Yousef & Ali Jamoos, 2020. "Consumer Behavior Towards Introducing 3g Mobile In Palestine: The Case Of Bethlehem Governorate," International Review of Management and Marketing, Econjournals, vol. 10(2), pages 68-79.
• Rizka Annisa Fitri & Ririn Wulandari, 2020. "Online Purchase Intention Factors in Indonesian Millenial," International Review of Management and Marketing, Econjournals, vol. 10(3), pages 122-127.
• Patria Laksamana, 2020. "I will Always Follow You: Exploring the Role of Customer Relationship in Social Media Marketing," International Review of Management and Marketing, Econjournals, vol. 10(3), pages 22-28.
• Lie Heng & Nur Afifah, 2020. "Entrepreneurial Orientation for Enhancement of Marketing Performance," International Review of Management and Marketing, Econjournals, vol. 10(3), pages 46-53.
• Fikri Aulawi Rusmahafi & Ririn Wulandari, 2020. "The Effect of Brand Image, Service Quality, and Customer Value on Customer Satisfaction," International Review of Management and Marketing, Econjournals, vol. 10(4), pages 68-77.
• Muhammad Abrar & Rizwan Shabbir & Mohsin Bashir & Shahnawaz Saqib & Ahmed Raza, 2020. "Role of Professional Service Quality and Communication Effectiveness in Predicting Relationship Commitment among Professional-Client in Lawyer Services," International Review of Management and Marketing, Econjournals, vol. 10(4), pages 89-95.
• Le Thanh Tiep & Ngo Quang Huan & Tran Thi Thuy Hong, 2020. "Impact of Corporate Social Responsibility to Firms’ Performance in Southern Enterprises of Vietnam," International Review of Management and Marketing, Econjournals, vol. 10(4), pages 17-24.
• Muhammad Sarmad & Naeem Ahmad & Muhammad Khan & Muhammad Irfan & Hajira Atta, 2020. "Investigating the Moderating Role of Trust between Social Media Capabilities and Consumer Brand Engagement Across Textile Sector of Pakistan," International Review of Management and Marketing, Econjournals, vol. 10(4), pages 53-62.
• Zulfa Fitri Ikatrinasari & Sampik Krisning Tyas & Babay Jutika Cahyana & Purwanto Purwanto, 2020. "Development of Digital Marketing Strategy in the Education Industry," International Review of Management and Marketing, Econjournals, vol. 10(4), pages 63-67.
• Ryo Iwata & Kaoru Kuramoto & Kenyuu Matsumoto & Satoshi Kumagai, 2020. "Extracting Innovative Buyers by Scoring Using Innovator Theory," International Review of Management and Marketing, Econjournals, vol. 10(5), pages 92-102.
• Muhammad Rashid Rafiq & Rai Imtiaz Hussain & Shahbaz Hussain, 2020. "The Impact of Logo Shapes Redesign on Brand Loyalty and Repurchase Intentions through Brand Attitude," International Review of Management and Marketing, Econjournals, vol. 10(5), pages 117-126.
• Jan C. L. König, 2020. "The Never-Ending Story Teller – A Narratological Genealogy of Storytelling in Marketing and Management," International Review of Management and Marketing, Econjournals, vol. 10(5), pages 127-137.
• Muhammad Imran Hanif & Muhammad Ahsan & Muhammad Kashif Bhatti & Muhammad Sajjad Loghari, 2020. "The Effect of Electronic Customer Relationship Management on Organizational Performance with Mediating Role of Customer Satisfaction," International Review of Management and Marketing, Econjournals, vol. 10(5), pages 138-147.
• May Yee Melissa Lau, 2020. "Effects of Marketing Mix on Students’ Selection of Transnational Top-up Degrees in Hong Kong," International Review of Management and Marketing, Econjournals, vol. 10(5), pages 27-34.
• Bilson Simamora, 2020. "Modeling Goal-Directed Choice Quality: A University Context," International Review of Management and Marketing, Econjournals, vol. 10(5), pages 35-45.
• Hera Laxmi Devi Septiani & Ujang Sumarwan & Lilik Noor Yuliati & Kirbrandoko Kirbrandoko, 2020. "Understanding the Factors Driving Farmers to Adopt Peer-to-Peer Lending Sharing Economy," International Review of Management and Marketing, Econjournals, vol. 10(6), pages 13-21.
• Marcial López-Pastor & Jesús García-Madariaga & Joaquín Sánchez & Jose Figueiredo, 2020. "Demand Impact for Prices Ending with “9” and “0” in Online and Offline Consumer Goods Retail Trade Channels," International Review of Management and Marketing, Econjournals, vol. 10(6), pages 58-78.
• Taylan TUTKUNCA & Murat GULMEZ, 2020. "Pazarlama Kavramlarinin Uygulanmasinda Bilgisayar Tabanli Simulasyon Kullanimina Yonelik Bir Arastirma," Isletme ve Iktisat Calismalari Dergisi, Econjournals, vol. 8(2), pages 1-10.
• Arzu SEKER, 2020. "Cevrimici Alisveris Yapan Tuketici Davranislarina Yonelik Cevrimici Bir Arastirma," Isletme ve Iktisat Calismalari Dergisi, Econjournals, vol. 8(2), pages 11-27.
• Huynh, Toan Luu Duc & Vo, An Kim Hoang & Nguyen, Thanh Hoang Ha & Nguyen, Vy Bao Le & Ho, Nhung Ngoc Hong & Do, Nguyen Binh, 2020. "What makes us use the shared mobility model? Evidence from Vietnam," Economic Analysis and Policy, Elsevier, vol. 66(C), pages 1-13.
• Baba, Amina & Creti, Anna & Massol, Olivier, 2020. "What can be learned from the free destination option in the LNG imbroglio?," Energy Economics, Elsevier, vol. 89(C).
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• Chao, Matthew & Chapman, Jonathan, 2020. "Saving face through preference signaling and obligation avoidance," Journal of Economic Behavior & Organization, Elsevier, vol. 176(C), pages 569-581.
• Martín-Santana, Josefa D. & Reinares-Lara, Eva & Romero-Domínguez, Laura, 2020. "Modelling the role of anticipated emotions in blood donor behaviour: A cross-sectional study," Journal of Economic Psychology, Elsevier, vol. 81(C).
• Espigares-Jurado, Francisco & Muñoz-Leiva, Francisco & Correia, Marisol B. & Sousa, Carlos M.R. & Ramos, Célia M.Q. & Faísca, Luís, 2020. "Visual attention to the main image of a hotel website based on its position, type of navigation and belonging to Millennial generation: An eye tracking study," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
• Loy, Jens-Peter & Ceynowa, Christian & Kuhn, Lena, 2020. "Price recall: Brand and store type differences," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
• Ingene, Charles A. & Parry, Mark E. & Xu, Zibin, 2020. "Resale Price Maintenance: Customer Service Without Free Riding," Journal of Retailing, Elsevier, vol. 96(4), pages 563-577.
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• Gallarza, Martina G. & Gil Saura, Irene & Arteaga Moreno, Francisco, 2020. "Conceptualización y medición del valor percibido: consensos y controversias," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Álvarez González, Paula & Otero Neira, Mª Carmen, 2020. "La imagen e identificación de los clientes bancarios tras una fusión o adquisición," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Berné Manero, Carmen & Ciobanu, Andreea V. & Pedraja Iglesias, Marta, 2020. "The electronic word of mouth as a context variable in the hotel management decision-making process," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Moliner, Miguel Ángel & Fandos, Juan Carlos & Monferrer, Diego & Estrada, Marta, 2020. "Entity crisis, halo effect and loyalty," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Fuentes Blasco, Maria & Moliner Velázquez, Beatriz & Servera Francés, David & Gil Saura, Irene, 2020. "¿Cómo varían los efectos de la innovación en el comercio minorista? Un análisis por categoría de producto," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Marín García, Antonio & Gil Saura, Irene & Ruiz Molina, María Eugenia, 2020. "¿Contribuye la innovación a generar valor de marca y satisfacción en el cliente?: Evidencias en la gran distribución de alimentación," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Cachón Rodríguez, Gabriel & Prado Román, Camilo, 2020. "The identification-loyalty relationship in a university context of crisis: the moderating role of students and graduates," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Muñoz Leiva, Francisco & Rodríguez López, María Eugenia & García Martí, Bárbara, 2022. "Discovering prominent themes of the application of eye tracking technology in marketing research," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Jonas Polfuß & Dilara Sönmez, 2020. "Country-of-origin as a dynamic concept: an analysis of Chinese consumer electronics brands in Germany," Journal of Chinese Economic and Foreign Trade Studies, Emerald Group Publishing, vol. 13(3), pages 115-138, November.
• Alparslan Özmen & İlkin Yaran Ögel, 2020. "The Interaction Between Customer Experience, Satisfaction and Positive Word of Mouth: A Study on City Marketing in Afyonkarahisar," Contemporary Studies in Economic and Financial Analysis, in: Contemporary Issues in Business Economics and Finance, volume 104, pages 105-121, Emerald Group Publishing Limited.
• Sheellyana Junaedi & Jason Harjanto & William A. Barnett & Bruno S. Sergi, 2020. "Examining the Effect of Destination Awareness, Destination Image, Tourist Motivation, and Word of Mouth on Tourists’ Intention to Revisit," International Symposia in Economic Theory and Econometrics, in: Advanced Issues in the Economics of Emerging Markets, volume 27, pages 27-38, Emerald Group Publishing Limited.
• Sheellyana Junaedi & Jason Harjanto, 2020. "Examining the Effect of Destination Awareness, Destination Image, Tourist Motivation, and Word of Mouth on Tourists’ Intention to Revisit," International Symposia in Economic Theory and Econometrics, in: Advanced Issues in the Economics of Emerging Markets, volume 27, pages 27-38, Emerald Group Publishing Limited.
• Jonas Polfuß & Dilara Sönmez, 2020. "Country-of-origin as a dynamic concept: an analysis of Chinese consumer electronics brands in Germany," Journal of Chinese Economic and Foreign Trade Studies, Emerald Group Publishing Limited, vol. 13(3), pages 115-138, November.
• Schwartz-Landsman, V., 2020. "A Chasm to Cross: From Research to Practice and Back," ERIM Inaugural Address Series Research in Management EIA 2020-081-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam..
• Almas Sabir & Koauther Znaidi & Nesrine Zouaoui Rejeb, 2020. "The Impact of Personality on Scholarly Performance in the Light of Intervening Job of Scholarly Motivation," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 146-159.
• Ahmad Hanfan & Hayati Nupus & Lutfi, 2020. "Iconic Product Advantage for Improving Marketing Performance of Indonesian Small and Medium Enterprises," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 31-41.
• Steven Kayambazinthu Msosa & Nkululeko Fuyane, 2020. "Making Sense of Service Recovery in Higher Education Institutions: Exploring the Relationship between Perceived Justice and Recovery Satisfaction," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 340-352.
• Almas Sabir & Kaouther Znaidi & Mir Nimer Abdul Qayum, 2020. "Endeavor Agility on Consumption Value through Affirming an Acceptable Degree of Utilization Esteem for New Items," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 19-34.
• S.M. Shevchuk & V.V. Dobrianska & N.P. Myskovets & M.O. Kokhan & T.V. Shepel, 2020. "Marketing Aspects of Image Formation and Investment Attractiveness of Territories and Enterprises," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 229-239.
• Setyo Ferry Wibowo & Gatot Nazir Ahmad & Solekhah, 2020. "Perceived Value of Green Residence: The Role of Perceived Newness and Perceived Relative Advantage," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 443-456.
• Rawin Vongurai, 2020. "Factors Influencing Intention to Use Fitness Trackers: A Case Study on Thais’ Living in Bangkok," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 457-477.
• Paulo Duarte Silveira & Susana Galvao, 2020. "An Empirical Study on the Impact of Brand Loyalty in Remembering Slogans," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 478-487.
• Mohammed L. Ashour & Nafez N. Ali & Mahmoud S. Allan, 2020. "Corporate Social Responsibility and Competitive Advantage: Relationships and Mechanisms," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(3), pages 161-175.
• Ramiro Esqueda-Walle & Jesus Marmolejo Rodriguez & Karla Villarreal Estrada, 2020. "Digital Marketing: A Conceptual Framework, Review, and Case Study Mixed Approach," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(3), pages 256-279.
• Victoria O. Akpa & Babatunde H. Akinlabi & Priscilla T. Asikhia & Goodluck K. Nnorom, 2020. "Knowledge Management and Performance of Organizations: A Case Study of Selected Food and Beverage Firms," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(3), pages 3-18.
• Kitti Phothikitti, 2020. "Factors Influencing Intentions to Use Cardless Automatic Teller Machine (ATM)," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(3), pages 40-56.
• Bernard T. Widjaja, 2020. "How Brand Equity Changes Service Marketing: The Case of Indonesian Service Industry," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(3), pages 534-542.
• Hotman Panjaitan & Feliks Anggia B.K. Panjaitan, 2020. "Healthy Lifestyle Determines the Purchase of a Bicycle in Indonesia," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(3), pages 83-95.
• Ahmad Hashem Al-assaf & Abas Salem Rawashdeh & Feras Suliman Alshalabi, 2020. "The Impact of Intellectual Capital on the Administrative Innovation among the Employees in the Commercial Jordanian Banks," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 1073-1088.
• Sunaryo & Soegeng Wahyoedi & Achmad Sudiro & Sudjatno, 2020. "The Effect of Religiosity on the Improvement of Customer Loyalty Towards Islamic Banks," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 132-151.
• Giulio Caldarelli, 2020. "Exploiting Corporate Governance to Evaluate Blockchain Applications: A Comprehensive Framework," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 166-183.
• Ainul Mohsein Abdul-Mohsin & Hasliza Abdul Halim & Noor Hazlina Ahmad, 2020. "Determinants of Innovative Performance: The Case of an Emerging Country SMEs," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 3-19.
• Kunofiwa Tsaurai, 2020. "Determinants of Human Capital Development in Africa," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 377-391.
• Aikaterini-Apostolia Balatsou & Efstathios Dimitriadis, 2020. "Brand Name and Consumer’s Buying Intention," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 861-874.
• Khalid Mohummed Alomari & Aya Naser Yousef Maqableh & Ali A. Salah & Khaled (M.K) Ismail Alshaketheep & Ahmad Abdullah abu Jray, 2020. "Impact of Halal Digital Marketing on Consumer Behavior: Jordan’s Perspective," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 1), pages 202-215.
• Galazova S.S. & Kalieva O.M. & Luzhnova N.V. & Karelin N.V., 2020. "Opportunities and Constraints in Implementing Innovation Marketing in the Urban Passenger Traffic," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 1), pages 98-104.
• Mohammadhossein Soleimani & Mahdokht Safarpour & Javad Tahmasebi & Seyed Mohammad Mirmahdi Komejani, 2020. "The Effect of Celebrity Endorsement on Brand Reputation: Α Case Study," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 10(4), pages 68-80.
• Sanmugam Annamalah & Murali Raman & Govindan Marthandan & Aravindan Kalisri Logeswaran, 2020. "Embracing Technology and Propelling SMEs through Open Innovation Transformation," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 10(4), pages 95-122.
• Mirosław Marczak & Jacek Borzyszkowski, 2020. "Branding as an Essential Element in the Creation Process of the Image of the Brand in National Tourism Destinations," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 176-197.
• Mariola Grzybowska-Brzezińska & Dominika Kuberska & Magdalena Ankiel & Agnieszka Brelik, 2020. "Consumer’s Behavior in a Multi-Attribute Concept of a Food Product," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 526-551.
• Hilmiana & Jilmi Astina & Arief Yudo Wibowo, 2020. "Resources and Competitive Strategies to Improve the Performance of Diving Tourism Business in Indonesia," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 62-74.
• Campo Elias Lopez-Rodriguez & Gerson Jaquin Cristancho-Triana & Jenny Liliana Amaya-Tellez, 2020. "Perception and Desired Brand Personality in Organizations that Internationalize Services: The Case of the Colombian Business Environment," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 581-597.
• Magdalena Grebosz-Krawczyk, 2020. "How Nostalgia Affects Brand Equity? Consumers’ Attitudes Towards Nostalgic Generational and Transgenerational Brands," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 1019-1034.
• Anna Jakubczak & Malgorzata Gotowska, 2020. "Green Consumerism vs. Greenwashing," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 1098-1112.
• Cristina - Andrada Baba & Raluca Nastase-Anysz, 2020. "Applied Communication Methods of Relationship Marketing for Adapting the Business to the Crisis Environment," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 1246-1258.
• Vasiliy Starostin & Evgeniy Samokhodkin & Alisa Elzon, 2020. "Changing Consumer and Brand Behavior in the Early Stages of the COVID-19 Pandemic in Russia," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 531-543.
• Raluca Nastase-Anysz & Andrada Baba, 2020. "Public Sector Intervention in a Period of Crisis: Study Based on Applied Relationship Marketing Principles," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 923-935.
• Anna Jakubczak & Małgorzata Gotowska, 2020. "Green Consumerism vs. Greenwashing," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 167-181.
• Daniella Ryding & Claudia E. Henninger & Edyta Rudawska & Gianpaolo Vignali, 2020. "Extending the Consumer Style Inventory to Define Consumer Typologies for Secondhand Clothing Consumption in Poland," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 410-433.
• Pawel Dziekanski & Andrzej Pawlik & Magdalena Wronska & Urszula Karpinska, 2020. "Demographic Potential as the Basis for Spatial Differentiation of the Financial Situation Communes of Eastern Poland in 2009-2018," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 872-892.
• Zdzislaw Knecht & Janusz Materac, 2020. "Shaping the Military Units’ Image During Covid-19 Epidemic based on Military University of Land Forces Activities," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 3), pages 498-507.
• Nellyn LUTUR & Singgih SANTOSO, 2020. "Relationships between Social Media Promotion, Attention, Interest, Search, Action, and Share of Tourists in Kei Island," Expert Journal of Marketing, Sprint Investify, vol. 8(1), pages 1-8.
• Václav Kupec & Michal Lukáč & Peter Štarchoň & Gabriela Pajtinková Bartáková, 2020. "Audit of Museum Marketing Communication in the Modern Management Context," IJFS, MDPI, vol. 8(3), pages 1-13, July.
• Syed Shah Alam & Maisarah Ahmad & Yi-Hui Ho & Nor Asiah Omar & Chieh-Yu Lin, 2020. "Applying an Extended Theory of Planned Behavior to Sustainable Food Consumption," Sustainability, MDPI, vol. 12(20), pages 1-14, October.
• Ni Made Wahyuni, 2020. "An Integrative Model of Market Orientation on Innovation Performance," GATR Journals jmmr239, Global Academy of Training and Research (GATR) Enterprise.
• Elfindah Princes, 2020. "Taking Advantage of Social Conformity in Entrepreneurship," GATR Journals jmmr240, Global Academy of Training and Research (GATR) Enterprise.
• Adelina Lubis, 2020. "The Influence of Customer Relationship Management (CRM) Indicators on Customer Loyalty of Sharia Based Banking System," GATR Journals jmmr242, Global Academy of Training and Research (GATR) Enterprise.
• Juniwati, 2020. "The Role of Satisfaction in Mediating the Effect of e-Service Convenience, Security, and Trust on Repurchase Intention in the Marketplace Case study: Shopee Marketplace," GATR Journals jmmr243, Global Academy of Training and Research (GATR) Enterprise.
• Florian Ross, 2020. "A Perspective on the Application of Kapferer's Brand Identity Prism in the Branding Process of Hearing Aid Retail Companies," GATR Journals jmmr249, Global Academy of Training and Research (GATR) Enterprise.
• Md. Rizvi Khan, 2020. "Factors Influencing Users' Behavioral Intention to Reuse Mobile Financial Services in Bangladesh," GATR Journals jmmr251, Global Academy of Training and Research (GATR) Enterprise.
• Vita Briliana, 2020. "Do Millennials Believe in Food Vlogger Reviews? A Study of Food Vlogs as a Source of Information," GATR Journals jmmr252, Global Academy of Training and Research (GATR) Enterprise.
• Yeshika Alversia, 2020. "How Self-Expressive Brands Influence Brand Love and Brand Advocacy: A Study on Social Media," GATR Journals jmmr254, Global Academy of Training and Research (GATR) Enterprise.
• Aprihatiningrum Hidayati, 2020. "The Effect of Perceived Value and Satisfaction on Repeat Purchase," GATR Journals jmmr255, Global Academy of Training and Research (GATR) Enterprise.
• Premruedee Jitkuekul, 2020. "A Conjoint Analysis of Consumer Preferences for Chili Products: A Case Study on Chili Sauce," GATR Journals jmmr258, Global Academy of Training and Research (GATR) Enterprise.
• Marko Selakovic, 2020. "Typology of Business-Related Fake News Online: A Literature Review," GATR Journals jmmr259, Global Academy of Training and Research (GATR) Enterprise.
• Christina Appiah-Nimo, 2020. "Influence of Consumer Buying Orientation and Pro-environmental Values on their Willingness to Patronise Green Hotels," GATR Journals jmmr261, Global Academy of Training and Research (GATR) Enterprise.
• Timotius, 2020. "Gen Z Switching Behaviour in Indonesia Smartphone Industry," GATR Journals jmmr262, Global Academy of Training and Research (GATR) Enterprise.
• Sheresheva, Marina Y. & Polukhina, Anna N. & Oborin, Matvey S., 2020. "Marketing issues of sustainable tourism development in Russian regions," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 33-38.
  • Marina Sheresheva & Anna Polukhina & Matvey Oborin, 2020. "Marketing issues of sustainable tourism development in Russian regions," Post-Print hal-02448498, HAL.
• David Newlands & Fawaz Baddar Al Hussan, 2020. "Sourcing and Manufacturing in the Market Region," Chapters, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer (ed.), Modern Perspectives in Business Applications, IntechOpen.
  • David J. Newlands & Fawaz Baddar Alhussan, 2020. "Sourcing and Manufacturing in the Market Region," Post-Print hal-02619294, HAL.
• Baba, Amina & Creti, Anna & Massol, Olivier, 2020. "What can be learned from the free destination option in the LNG imbroglio?," Energy Economics, Elsevier, vol. 89(C).
  • Amina-Feriel Baba & Anna Creti & O. Massol, 2020. "What can be learned from the free destination option in the LNG imbroglio?," Post-Print hal-03550802, HAL.
  • Amina Baba & Anna Creti & Olivier Massol, 2020. "What can be learned from the free destination option in the LNG imbroglio ?," Post-Print hal-02955119, HAL.
  • Amina Baba & Anna Creti & Olivier Massol, 2020. "What can be learned from the free destination option in the LNG Imbroglio ?," Working Papers hal-03192881, HAL.
  • Amina Baba & Anna Cretti & Olivier Massol, 2020. "What can be learned from the free destination option in the LNG imbroglio?," Working Papers 2004, Chaire Economie du climat.
• Olivier Mesly & David W. Shanafelt & Nicolas Huck & François‐Éric Racicot, 2020. "From wheel of fortune to wheel of misfortune: Financial crises, cycles, and consumer predation," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(4), pages 1195-1212, December.
  • Olivier Mesly & David W. Shanafelt & Nicolas Huck, 2020. "From wheel of fortune to wheel of misfortune: Financial crises, cycles and consumer predation," Working Papers of BETA 2020-35, Bureau d'Economie Théorique et Appliquée, UDS, Strasbourg.
  • Olivier Mesly & David W. Shanafelt & Nicolas Huck & François-Éric Racicot, 2020. "From wheel of fortune to wheel of misfortune : Financial crises, cycles, and consumer predation," Post-Print hal-02973657, HAL.
• Baba, Amina & Creti, Anna & Massol, Olivier, 2020. "What can be learned from the free destination option in the LNG imbroglio?," Energy Economics, Elsevier, vol. 89(C).
  • Amina Baba & Anna Cretti & Olivier Massol, 2020. "What can be learned from the free destination option in the LNG imbroglio?," Working Papers 2004, Chaire Economie du climat.
  • Amina-Feriel Baba & Anna Creti & O. Massol, 2020. "What can be learned from the free destination option in the LNG imbroglio?," Post-Print hal-03550802, HAL.
  • Amina Baba & Anna Creti & Olivier Massol, 2020. "What can be learned from the free destination option in the LNG Imbroglio ?," Working Papers hal-03192881, HAL.
  • Amina Baba & Anna Creti & Olivier Massol, 2020. "What can be learned from the free destination option in the LNG imbroglio ?," Post-Print hal-02955119, HAL.
• Nedjma Bernoussi & Lucie Sirieix, 2019. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire : une approche exploratoire, par la valeur perçue et l’authenticité perçue : cas de l’huile d’oliv," Post-Print hal-02299679, HAL.
  • Nedjma Bernoussi & Lucie Sirieix, 2020. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire : une approche exploratoire, par la valeur perçue et l’authenticité perçue : cas de l’huile d’oliv," Working Papers hal-02493533, HAL.
  • Bernoussi, N. & Sirieix, L., 2020. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire. Une approche exploratoire, par la valeur perçue et l’authenticité perçue. Cas de l’huile d’olive ," Working Papers MoISA 202001, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France.
  • Bernoussi, Nedjma & Sirieix, Lucie, 2020. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire. Une approche exploratoire, par la valeur perçue et l’authenticité perçue. Cas de l’huile d’olive ," Working Papers MOISA 301227, Institut National de la recherché Agronomique (INRA), UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro, Montpellier, France.
• Baba, Amina & Creti, Anna & Massol, Olivier, 2020. "What can be learned from the free destination option in the LNG imbroglio?," Energy Economics, Elsevier, vol. 89(C).
  • Amina-Feriel Baba & Anna Creti & O. Massol, 2020. "What can be learned from the free destination option in the LNG imbroglio?," Post-Print hal-03550802, HAL.
  • Amina Baba & Anna Creti & Olivier Massol, 2020. "What can be learned from the free destination option in the LNG Imbroglio ?," Working Papers hal-03192881, HAL.
  • Amina Baba & Anna Creti & Olivier Massol, 2020. "What can be learned from the free destination option in the LNG imbroglio ?," Post-Print hal-02955119, HAL.
  • Amina Baba & Anna Cretti & Olivier Massol, 2020. "What can be learned from the free destination option in the LNG imbroglio?," Working Papers 2004, Chaire Economie du climat.
• Ana Pap, 2020. "Research Of Political Apathy In The Republic Of Croatia - Implications For Political Marketing," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 71(2), pages 109-151.
• Dina Tomšić, 2020. "Strategije Oporavka Sajamske Industrije: Postpandemijski Izazovi," Tradicionalni skup Hrvatskog društva ekonomista u Opatiji - objavljena poglavlja, in: Josip Tica & Katarina Bačić (ed.), Ekonomska politika u 2021. godini - Hrvatska poslije pandemije, volume 28, chapter 15, Hrvatsko društvo ekonomista (Croatian Society of Economists).
• Denis Bulygin & Ilya Musabirov, 2020. "How People Reflect On The Usage Of Cosmetic Virtual Goods: A Structural Topic Modeling Analysis Of R/Dota2 Discussions," HSE Working papers WP BRP 60/MAN/2020, National Research University Higher School of Economics.
• Elena Pokryshevskaya & Evgeny Antipov, 2020. "Robust Regression Discontinuity Estimates Of The Causal Effect Of The Tripadvisor’s Bubble Rating On Hotel Popularity," HSE Working papers WP BRP 63/MAN/2020, National Research University Higher School of Economics.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2020. "Adequately Managing Digital Marketing, Considering the New Consumer Behaviors Driven Including by the Daily Health News," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(1), pages 11-26, March.
• PURCAREA, Theodor, 2020. "Marketing Differentiators and the Corollary Mindset Shifts within the New Marketing," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(1), pages 36-50, March.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2020. "The Connection between Digital Marketing and Relevant Public Relations. The Brand Building Role of Digital Communication," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(2), pages 08-20, July.
• PURCAREA, Theodor, 2020. "Putting Radical Marketing into Practice Immediately, Keeping Agile and Adaptable," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(2), pages 32-43, July.
• PURCAREA, Ioan Matei, 2020. "Over Tipping Point for Digital Disruption: E-Commerce & Omni Channel Working Together Within the Acceleration of the Digitization of Customer and Supply Chain Interactions," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(3), pages 30-39, November.
• PURCAREA, Ioan Matei, 2020. "Marketing transformation under the pressure of the new technologies and emotions impact on decision making," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(4), pages 13-22, December.
• Hanna Verzilova, 2020. "Methodical Aspects of Documenting the Marketing Activities," Oblik i finansi, Institute of Accounting and Finance, issue 1, pages 28-35, March.
• Ting-Hsiang Tseng, 2020. "The Impact Of Consumer Need For Uniqueness On Country Of Origin Effects," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 14(1), pages 29-37.
• Thi Le Ha Nguyen & Keisuke Nagase, 2020. "Total Quality Management: A Mediating Factor In The Relationship Between Customer Expectations And Satisfaction," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 13(1), pages 1-13.
• Mary Beth McCabe & Richard Weaver, 2020. "A Two-Level Evaluation Of Mobile Travel Websites Using The Visitor Experience And The Brand Presentation," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 13(1), pages 23-34.
• Alicia De la Pena De Leon & Juan Bernardo Amezcua Nunez & Juana Maria Saucedo Soto & Tania Alexandra De Leon Padilla, 2020. "#9m Business Solidarity In Favor Of Women As An Action Of Social Responsibility #9m La Solidaridad Empresarial A Favor De Las Mujeres Como Accion De Responsabilidad Social," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 8(2), pages 1-10.
• Alicia De la Pena De Leon & Juan Bernardo Amezcua Nunez & Juana Maria Saucedo Soto & Ivone Carolina Gonzalez Gaona, 2020. "Impact Of Trust On The Platform And On The Host In The Airbnb Accommodation Rental Market El Impacto De La Confianza En La Plataforma Y En El Anfitrion En La Renta De Alojamiento En Airbnb," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 13(1), pages 51-62.
• David Cabral Olmos & Elisa Gonzalez de Mojica & Jesus Salvador Vivanco Florido, 2020. "The Use Of E-Marketing And Its Relation To The Success Of Micro, Small And Medium-Sized Enterprises, In The Textile Sector Of Aguascalientes: An Analysis From A Gender Perspective El Uso Del E-Marketi," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 13(2), pages 1-14.
• Imran Mehboob Shaikh & Kamaruzaman Noordin, 2020. "Acceptance Of Islamic Equity-Based Mortgage Product: An Extension Of Decomposed Theory Of Planned Behaviour," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, vol. 6(2), pages 403-418.
• Muh. Rudi Nugroho & Ahmad Syakir Kurnia & Abdul Qoyum & Fitrotul Fardila, 2020. "Acceptance Of Islamic Equity-Based Mortgage Product: An Extension Of Decomposed Theory Of Planned Behaviour," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, vol. 6(2), pages 419-438.
• Imran Mehboob Shaikh & Kamaruzaman Noordin, 2020. "Acceptance Of Islamic Equity-Based Mortgage Product: An Extension Of Decomposed Theory Of Planned Behaviour," Bulletin of Monetary Economics and Banking, Bank Indonesia, vol. 6(2), pages 403-418.
• Muh. Rudi Nugroho & Ahmad Syakir Kurnia & Abdul Qoyum & Fitrotul Fardila, 2020. "Acceptance Of Islamic Equity-Based Mortgage Product: An Extension Of Decomposed Theory Of Planned Behaviour," Bulletin of Monetary Economics and Banking, Bank Indonesia, vol. 6(2), pages 419-438.
• Florian Hoffmann & Roman Inderst & Marco Ottaviani, 2020. "Persuasion Through Selective Disclosure: Implications for Marketing, Campaigning, and Privacy Regulation," Management Science, INFORMS, vol. 66(11), pages 4958-4979, November.
  • Hoffmann, Florian & Ottaviani, Marco, 2022. "Persuasion Through Selective Disclosure: Implications for Marketing, Campaigning, and Privacy Regulation," CEPR Discussion Papers 16901, C.E.P.R. Discussion Papers.
• Matthew G. Reyes (ed.), 2020. "Consumer Behavior and Marketing," Books, IntechOpen, number 6140, January-J.
• Syed Abdul Rehman Khan & Selay Ilgaz Sumer (ed.), 2020. "Modern Perspectives in Business Applications," Books, IntechOpen, number 6303, January-J.
• Danil Dintsis (ed.), 2020. "Customer Relationship Management and IT," Books, IntechOpen, number 6353, January-J.
• Umut Ayman & Anil Kemal Kaya (ed.), 2020. "Promotion and Marketing Communications," Books, IntechOpen, number 6408, January-J.
• Leslier Valenzuela-Fernandez & Francisco Javier Villegas Pinuer, 2020. "Empowerment of the Sales Forces in 2000s," Chapters, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer (ed.), Modern Perspectives in Business Applications, IntechOpen.
• Abigail Chivandi & Michael Olorunjuwon Samuel & Mammo Muchie, 2020. "Social Media, Consumer Behavior, and Service Marketing," Chapters, in: Matthew G. Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Farruh Kushnazarov, 2020. "Consumer Life Cycle and Profiling: A Data Mining Perspective," Chapters, in: Matthew G. Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Leslier Valenzuela-Fernandez & Natacha Penaloza, 2020. "Organizational Capabilities, Value Cocreation, and Marketing Innovation: How Well Are We Prepared to Face Future Challenges?," Chapters, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer (ed.), Modern Perspectives in Business Applications, IntechOpen.
• Urska Starc Peceny & Vesna Kuralt & Jurij Urbancic & Simon Mokorel & Tomi Ilijas, 2020. "Tourism 4.0: Challenges in Marketing a Paradigm Shift," Chapters, in: Matthew G. Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Hesham Dinana, 2020. "Insight-Driven Sales Management," Chapters, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer (ed.), Modern Perspectives in Business Applications, IntechOpen.
• Alireza Ziaei-Bideh & Mahsa Namakshenas-Jahromi, 2020. "Profiling Green Consumers with Data Mining," Chapters, in: Matthew G. Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Umut Ayman & Anil Kemal Kaya & Ipek Halim, 2020. "Mobile App Marketing Communication for B2B and B2C: Ingoes as a Case Study," Chapters, in: Matthew G. Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Zul Ariff Abdul Latiff, 2020. "Lifestyle Demographic and Food Label Consumption," Chapters, in: Matthew G. Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Marlene Paula Castro Amorim & Mario Rodrigues, 2020. "Building on eWOM to Understand Service Quality in Hotel Services," Chapters, in: Matthew G. Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Nazri Nordin & Mohamed Azmi Ahmad Hassali, 2020. "STARZ-DRP: Improving Efficiency of Patient Care in Community Pharmacies," Chapters, in: Matthew G. Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Rini Astuti & M. Misbahul Amri, 2020. "Kelangenan Cars in Javanese Culture," Chapters, in: Matthew G. Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Chihiro Shimizu & Takeshi So, 2020. "Supply Management of Rental Housing Facilities: Effect of Changes in the Quality of Housing Equipment in the Tokyo Housing Rental Market," Chapters, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer (ed.), Modern Perspectives in Business Applications, IntechOpen.
• Matthew Dingee, 2020. "Unpacking the Digital Consumer Mindset," Chapters, in: Matthew G. Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Zulkaif Ahmed Saqib & Khubaib Ahmed Saqib & Jane Oh Jin, 2020. "Role of Visibility in Supply Chain Management," Chapters, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer (ed.), Modern Perspectives in Business Applications, IntechOpen.
• Syed Abdul Rehman Khan, 2020. "Introductory Chapter: Purchasing and Supply Management," Chapters, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer (ed.), Modern Perspectives in Business Applications, IntechOpen.
• Rouxelle De Villiers & Pornchanoke Tipgomut & Drew Franklin, 2020. "International Market Segmentation across Consumption and Communication Categories: Identity, Demographics, and Consumer Decisions and Online Habits," Chapters, in: Umut Ayman & Anil Kemal Kaya (ed.), Promotion and Marketing Communications, IntechOpen.
• Aykut Ekiyor & Fatih Altan, 2020. "Marketing Communication and Promotion in Health Services," Chapters, in: Umut Ayman & Anil Kemal Kaya (ed.), Promotion and Marketing Communications, IntechOpen.
• Sumitro Sarkum, 2020. "Dissecting Changes in Consumer Characteristics through Psychographics," Chapters, in: Umut Ayman & Anil Kemal Kaya (ed.), Promotion and Marketing Communications, IntechOpen.
• David Newlands & Fawaz Baddar Al Hussan, 2020. "Sourcing and Manufacturing in the Market Region," Chapters, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer (ed.), Modern Perspectives in Business Applications, IntechOpen.
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• Ilko Getov & Stefan Balkanski, 2020. "E-Detailing: Keyways for Successful Implementation of Digital Technologies in the Pharmaceutical Marketing," Chapters, in: Umut Ayman & Anil Kemal Kaya (ed.), Promotion and Marketing Communications, IntechOpen.
• Carlos Gonzalo-Penela & Noelia Jimenez-Asenjo & Diana A. Filipescu, 2020. "Cheers in UK: How Visible Are Spanish Sparkling Wines on Google.co.uk?," Chapters, in: Umut Ayman & Anil Kemal Kaya (ed.), Promotion and Marketing Communications, IntechOpen.
• Umut Ayman & Anil Kemal Kaya, 2020. "Repositioning of PR Field in Developing Countries," Chapters, in: Umut Ayman & Anil Kemal Kaya (ed.), Promotion and Marketing Communications, IntechOpen.
• Titus Chukwuemezie Okeke, 2020. "Customer Satisfaction with Online Retail Transactions," Chapters, in: Danil Dintsis (ed.), Customer Relationship Management and IT, IntechOpen.
• Arooj Rashid, 2020. "The Media Effect: Implications for Manifesting Maintainable Body Image in the Context of Global Fashion Industry," Chapters, in: Umut Ayman & Anil Kemal Kaya (ed.), Promotion and Marketing Communications, IntechOpen.
• Frantisek Pollak & Peter Dorcak & Peter Markovic, 2020. "Reputation Management," Chapters, in: Umut Ayman & Anil Kemal Kaya (ed.), Promotion and Marketing Communications, IntechOpen.
• Christoph Weiss & Johannes Keckeis & Manfred Kofler, 2020. "Qualitative Analysis of Different CRM Evaluation Models," Chapters, in: Danil Dintsis (ed.), Customer Relationship Management and IT, IntechOpen.
• Ahmad Rafiki, 2020. "Customer Relationship Management Practices in Islamic Banks," Chapters, in: Danil Dintsis (ed.), Customer Relationship Management and IT, IntechOpen.
• Joan Alcudia Morales & Marina Romeo, 2020. "Values and e-Consumer Behavior," Chapters, in: Danil Dintsis (ed.), Customer Relationship Management and IT, IntechOpen.
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• Nageswaran Vaidyanathan, 2020. "Augmented Reality in Retail: A Saks Fifth Avenue Case Study: Technology Implications to Utilitarian, Aesthetic and Enjoyment Values," Chapters, in: Danil Dintsis (ed.), Customer Relationship Management and IT, IntechOpen.
• Chandan Kumar Mishra, 2020. "Digital Marketing: Scope Opportunities and Challenges," Chapters, in: Umut Ayman & Anil Kemal Kaya (ed.), Promotion and Marketing Communications, IntechOpen.
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• Magdalena Kachniewska, 2020. "Boundary conditions for the implementation of smart management systems in tourist destinations," International Entrepreneurship Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 6(4), pages 35-50.
• ReynerPérez-Campdesuñer & Alexander Sánchez-Rodríguez & Gelmar García-Vidal & Rodobaldo Martínez-Vivar & Margarita De Miguel-Guzmán, 2020. "Influence of theStructure of Product Portfolio Performance in aSmall Business Retail," International Journal of Business and Social Research, LAR Center Press, vol. 10(1), pages 23-34, January.
• Kai Dominik Renchen, 2020. "Influencer Impact on Brand Awareness: A Mixed Method Survey in the German Fashion Segment," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 6(2), pages 138-153.
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• Aliaskarova Z. A. & Doroshko A. S., 2020. "Pr Technologies And Anti-Advertising In The Political Process: Ukranian Television'S Religious Discourse Research," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, May.
• Zaitceva A.S., 2020. "Restaurant Business: Retention Of Consumers During The Coronavirus Period," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, May.
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• Anthony Koschmann & Yi Qian, 2020. "Latent Estimation of Piracy Quality and its Effect on Revenues and Distribution: The Case of Motion Pictures," NBER Working Papers 27649, National Bureau of Economic Research, Inc.
• Bradley Shapiro & Günter J. Hitsch & Anna Tuchman, 2020. "Generalizable and Robust TV Advertising Effects," NBER Working Papers 27684, National Bureau of Economic Research, Inc.
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• Dinka Zlateva, 2020. "Digital Transformation Of Marketing Communications," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 17(1), pages 171-181.
• Dinka Zlateva, 2020. "Some Aspects Of Storytelling As A Part Of Content Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 17(2), pages 117-123.
• Ron Berman & Xudong Zheng, 2020. "Marketing with Shallow and Prudent Influencers," Working Papers 20-06, NET Institute.
• Vasylchenko Lidiya, 2020. "Analysis of consumer behavior formation models under the influence of marketing communication environment of the enterprise," Technology audit and production reserves, Socionet;Technology audit and production reserves, vol. 1(4(51)), pages 41-44.
• Valeri GAGAUZ, 2020. "Digital Marketing In The Practice Of Small And Medium Enterprises In The Republic Of Moldova," ECONOMY AND SOCIOLOGY: Theoretical and Scientifical Journal, Socionet;Complexul Editorial "INCE", issue 1, pages 64-73.
• Tan, Yee Heng & Reddy, Srinivas K., 2020. "Crowdfunding Platforms: Ecosystem and Evolution," Foundations and Trends(R) in Marketing, now publishers, vol. 14(2), pages 53-172, July.
• Chung, Doug J. & Kim, Byungyeon & Syam, Niladri B., 2020. "A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future?," Foundations and Trends(R) in Marketing, now publishers, vol. 11(1), pages 1-52, June.
• Calder, Bobby J., 2020. "Brands: An Integrated Marketing, Finance, and Societal Perspective," Foundations and Trends(R) in Marketing, now publishers, vol. 14(4), pages 237-316, November.
• Brei, Vinicius Andrade, 2020. "Machine Learning in Marketing: Overview, Learning Strategies, Applications, and Future Developments," Foundations and Trends(R) in Marketing, now publishers, vol. 14(3), pages 173-236, August.
• Luiela Magdalena Csorba, 2020. "Drugs Consumer Protection – a Socio- Economic Point of View Regarding Drugs Safety," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 262-282, June.
• Rosita Widjojo, 2020. "The Development of Digital Payment Systems in Indonesia: a Review of Go-Pay and Ovo E-Wallets," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 384-395, September.
• Georgi Kozhuharov, 2020. "Risk Management System in the Marketing of the Organization in the Conditions of Internationalization," Godishnik na UNSS, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 1-63–77, December.
• Alexander Christov, 2020. "Efficiency in Marketing Communications – Overview and Distinctions," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 140-148, September.
• Krasimir Marinov, 2020. "Impact of Marketing Synergy on the New Product Results," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 37-51, September.
• Wieslawa Kuzniar & Kazimierz Cyran, 2020. "Selected Aspects Of The Residential Property Market In The Context Of Creating A City Image (An Example From Rzeszow)," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, vol. 15(1), pages 39-52, March.
• Yuriy Robul, 2020. "Structure And Constituents Of Digital Marketing Systems," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, vol. 15(1), pages 53-62, March.
• FAUR Monica & BAN Olimpia, 2020. "Theoretical Framework About Tourism Destination Competitiveness," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 32-38, July.
• SZÉKELY Beatrix, 2020. "Effects Of Borrowed Words And Different Wordings On The Efficiency Of Marketing Communication Messages - Theoretical Background Of Future Research," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 405-415, July.
• SZIKSZAI-NÉMETH Ketrin, 2020. "Personal Branding In Team Sports Marketing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 416-424, July.
• TOADER Liviu Andrei, 2020. "Perceived Barriers To E-Commerce In Romania €“ A Consumers Perspective," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 597-607, July.
• HAŢEGAN Vasile, 2020. "Aesthetic Interferences In Organizational Communication," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 284-292, December.
• SZIKSZAI-NÉMETH Ketrin & NAGY Adrián Szilárd, 2020. "Consumer Decision Making In Influencer Marketing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 326-336, December.
• Valentina-Simona Pascalau, 2020. "Marketing Capabilities In The Digital Environment. Consequences On The Performance Of The Company," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 5(1), pages 106-115, March.
• Christopher Agbonifoh & Edith Odia, 2020. "Shoppers’ Perception Of Retail Convenience In Online Shopping In Benin City, Nigeria," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 5(1), pages 49-59, March.
• Szilvia Szabo, 2020. "Language Learners’ Behaviour At Multinational Companies," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 5(1), pages 97-105, March.
• Alum Kusumah & Cheng-Wen Lee, 2020. "Do Green Marketing And Green Brand Awareness Influence Customer Satisfaction? An Empirical Study," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 5(2), pages 31-43, September.
• Edith Onowe Odia & Simon Ayo Adekunle, 2020. "Determinants Of Customer Loyalty To Mobile Phone Brands," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 5(special), pages 44-54, June.
• David Fielding & Stephen Knowles & Kirsten Robertson, 2020. "Materialists and altruists in a charitable donation experiment," Oxford Economic Papers, Oxford University Press, vol. 72(1), pages 292-292.
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• IonuÈ›-Claudiu Popa & Alexandru Bosinceanu, 2020. "Restarting the Air Transport Industry After Covid-19 – An Economic Forecast," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 451-456, August.
• Steluta Radu & Mihaela Constandache & Liliana Nicodim, 2020. "The Impact of Flat and Mineral Water Consumption on the Quality of Life in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 479-485, August.
• Raluca-Giorgiana Chivu & Alexandru Bosînceanu & Adrian Mociu, 2020. "The Impact of Marketing Strategies on Changes in Eating Habits – An Approach from a Consumer Perspective," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 579-585, August.
• Alexandru GrigoraÈ™, 2020. "Using Social Media in Public Universities. A Research on the University of Bucharest, Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 644-650, August.
• Mariana Jugănaru, 2020. "Effects of the New Coronavirus Pandemic in Romania: Changes in Buying and Consumer Behavior," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 682-687, August.
• Anca Madar & Nicoleta Andreea NeacÈ™u, 2020. "Quality Management - a Factor for Improving Sustainability in the Automotive Industry," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 688-697, August.
• Steluta Radu & Mihaela Constandache & Anca - Cristina Stanciu, 2020. "The Trend of the Hospitality Industry and the Advantages Versus the Disadvantages of Investing in the Workforce," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 464-473, December.
• Steluta Radu & Mihaela Constandache & Anca - Cristina Stanciu, 2020. "Impact of the Soluble and Insoluble Fibers on the Human's Health," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 474-483, December.
• Alexandru Bosînceanu, 2020. "Exploring the Relationship Between Religion, Happiness, Distress and Fear Levels After the First Corona Outbreak in the Netherlands," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 595-600, December.
• Alexandru Bosînceanu, 2020. "Can Religiosity Alleviate the Fear Caused by the Coronavirus? An Analysis from the Netherlands," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 601-605, December.
• Mihaela - Gabriela Todrican (Rosca) & Monica - Ioana Toader & Adriana – Ioana Filip (Croitoru), 2020. "Sustainable Education System in the Face of the COVID-19 Pandemic," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 776-782, December.
• Alicia Izquierdo–Yusta & María Gómez–Cantó & María Pilar Martínez–Ruiz & Héctor Hugo Pérez–Villarreal, 2020. "The influence of food values on post–purchase variables at food establishments," DOCFRADIS Working Papers 2001, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jun 2020.
• Paula Rodríguez–Torrico & Sonia San–Martín & Rebeca San José Cabezudo, 2020. "Consumer behavior using multiple channels: a review," DOCFRADIS Working Papers 2002, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jul 2020.
• Jenny Patricia Amaya Vega & Mónica Gómez Suárez & Mercedes Rozano, 2020. "Estudio comparativo del efecto de los fallos en el servicio sobre el bienestar del consumidor y sus emociones," DOCFRADIS Working Papers 2003, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jul 2020.
• Carlota López Aza & Teresa Pintado Blanco & Joaquín Sánchez Herrera, 2020. "CEOs activistas: Un análisis descriptivo de los presidentes ejecutivos y sus posturas sociales y políticas," DOCFRADIS Working Papers 2004, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jul 2020.
• Vargas Rocha, Frederico Rafael & de Esteban Curiel, Javier & Moura Cunha, Luiz Rodrigo, 2020. "La relación entre la confianza y el compromiso y sus efectos en la lealtad de marca || The relationship between trust, commitment and its effects on brand loyalty," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 29(1), pages 131-151, June.
• Silvia Blasi & Benedetta Crisafulli & Silvia Rita Sedita, 2020. "Selling the circularity: Investigating the impact of circularity promotion on the performance of Italian manufacturing companies," "Marco Fanno" Working Papers 0259, Dipartimento di Scienze Economiche "Marco Fanno".
• Julia Rötzmeier-Keuper, 2020. "Consumer Vulnerability: Overview And Synthesis Of The Current State Of Knowledge And Future Service-Related Research Directions," Working Papers Dissertations 65, Paderborn University, Faculty of Business Administration and Economics.
• Julia Rötzmeier-Keuper & Nancy V. Wünderlich, 2020. "Establishing Life Meaningfulness Through Meaning-Making Activities And Practices Related To The Consumption Of Elderly Care Services," Working Papers Dissertations 66, Paderborn University, Faculty of Business Administration and Economics.
• Dominik Gutt & Jürgen Neumann & Wael Jabr & Dennis Kundisch, 2020. "The Fate of the App: Economic Implications of Updating under Reputation Resetting," Working Papers Dissertations 76, Paderborn University, Faculty of Business Administration and Economics.
• Anna Zauskova & Monika Reznickova, 2020. "SoLoMo marketing as a global tool for enhancing awareness of eco-innovations in Slovak business environment," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, vol. 15(1), pages 133-150, March.
• Mehmet Civelek & Krzysztof Gajdka & Jaroslav Svetlik & Vladimir Vavrecka, 2020. "Differences in the usage of online marketing and social media tools: evidence from Czech, Slovakian and Hungarian SMEs," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, vol. 15(3), pages 537-563, September.
• Erika Onuferova & Veronika Cabinova & Tunde Dzurov Vargova, 2020. "Analysis of modern methods for increasing and managing the financial prosperity of businesses in the context of performance: a case study of the tourism sector in Slovakia," Oeconomia Copernicana, Institute of Economic Research, vol. 11(1), pages 95-116, March.
• Anna Zadykowicz & Krzysztof J. Chmielewski & Dariusz Siemieniako, 2020. "Proactive customer orientation and joint learning capabilities in collaborative machine to machine innovation technology development: the case study of automotive equipment manufacturer," Oeconomia Copernicana, Institute of Economic Research, vol. 11(3), pages 531-547, September.
• Robert Stefko & Richard Fedorko & Radovan Bacik & Martin Rigelsky & Maria Olearova, 2020. "Effect of service quality assessment on perception of TOP hotels in terms of sentiment polarity in the Visegrad group countries," Oeconomia Copernicana, Institute of Economic Research, vol. 11(4), pages 721-742, December.
• Pakhalov, Alexander & Rozhkova, Natalia, 2020. "Escape rooms as tourist attractions: Enhancing visitors’ experience through new technologies," MPRA Paper 100678, University Library of Munich, Germany.
• Soomro, Yasir & Al-Sehli, Ahmed Nafe, 2020. "Determinants of Customer Churn: An Empirical Study Of Cellular Subscribers From Saudi Arabia," MPRA Paper 101398, University Library of Munich, Germany.
• H. R., Ganesha & Aithal, Sreeramana, 2020. "Consumer Communication Deployment Tactics: An Integrated Framework for Lifestyle Brands and Retailers in India (CCF-LS)," MPRA Paper 102550, University Library of Munich, Germany.
• H. R., Ganesha & Aithal, Sreeramana, 2020. "Exclusive Brand Outlet Expansion Framework for Lifestyle Brands in India (EBOE-LS)," MPRA Paper 102551, University Library of Munich, Germany.
• H. R., Ganesha & Aithal, Sreeramana, 2020. "Retailing Performance Evaluation Scale for Indian Brick-and-Mortar Lifestyle Retailers (LSRS-b)," MPRA Paper 102554, University Library of Munich, Germany.
• H. R., Ganesha & Aithal, Sreeramana, 2020. "Sales Personnel Attrition Control and Retention – An Integrated Framework for Lifestyle Retailers in India (RSPR-LS)," MPRA Paper 102867, University Library of Munich, Germany.
• H. R., Ganesha & Aithal, Sreeramana, 2020. "Theory of Brick-and-Mortar Retailing in India (ToR-b)," MPRA Paper 102869, University Library of Munich, Germany.
• H. R., Ganesha & Aithal, Sreeramana & P., Kirubadevi, 2020. "Changes in Consumer Perspective towards Discount at Brick-and-Mortar Stores owing to Emergence of Online Store Format in India," MPRA Paper 104023, University Library of Munich, Germany.
• H. R., Ganesha & Aithal, Sreeramana & P., Kirubadevi, 2020. "Experimental Investigation of Cannibalisation by Introducing a Global Brand Abreast Existing Indian Store Brand," MPRA Paper 104028, University Library of Munich, Germany.
• Bandara, KBTUK & Jayasundara, JMSB & Naradda Gamage, Sisira Kumara & Ekanayake, EMS & Rajapackshe, PSK & Abeyrathne, GAKNJ & Prasanna, RPIR, 2020. "Entrepreneurial Marketing & Performance of Small & Medium Enterprises in Developed and Developing Economies: A Conceptual Exploration," MPRA Paper 104341, University Library of Munich, Germany.
• Kislev, Mickey M. & Kislev, Shira, 2020. "The Market Trajectory of a Radically New Product: E-Cigarettes," MPRA Paper 104425, University Library of Munich, Germany.
• Saeed, Adeel Bin & Khalid, Humayun & Faiz, Manahil & Ali, Rida & Ali, Shayan, 2020. "How Functional and Emotional Ads Drive Smartphone Adoption: A Study of University Students of Pakistan," MPRA Paper 104468, University Library of Munich, Germany.
• Santeramo, Fabio Gaetano & Lamonaca, Emilia, 2020. "Objective risk and subjective risk: The role of information in food supply chains," MPRA Paper 104515, University Library of Munich, Germany.
• H. R., Ganesha & Aithal, Sreeramana, 2020. "Artificial Intelligence-Based Consumer Communication by Brick-and-Mortar Retailers in India Leading to Syllogistic Fallacy and Trap – Insights from an Experiment," MPRA Paper 104794, University Library of Munich, Germany.
• Bouarar, Ahmed Chemseddine & Mouloudj, kamel, 2020. "Examining Awareness level of Islamic Finance among Customers of Banks in Algeria - Exploratory Study," MPRA Paper 106634, University Library of Munich, Germany.
• S, Suresh Kumar & S R, Shehnaz & Salam, Shiny, 2020. "Resurgence of small eateries– The successful business model of online Food Apps in major cities of Kerala," MPRA Paper 109185, University Library of Munich, Germany.
• Mohsin, Ali & Karim, Emadul, 2020. "Role of Client Relationship Marketing in the Banking Sector of Pakistan," MPRA Paper 110024, University Library of Munich, Germany, revised 06 Oct 2021.
• Mohsin, Ali & Karim, Emadul, 2020. "Role of Client Relationship Marketing in the Banking Sector of Pakistan," MPRA Paper 110097, University Library of Munich, Germany.
• Deribe, Yared & Kassa, Etaferahu, 2020. "Value Creation and Sorghum-Based Products: What Synergetic Actions are Needed?," MPRA Paper 110587, University Library of Munich, Germany, revised 09 Feb 2020.
• Waqas, Zunnair, 2020. "The Effectiveness of Various Upcoming Media on Company's Sales in Karachi Market," MPRA Paper 116348, University Library of Munich, Germany.
• Gartner, Simone & Nicholson, Alexander & Christou, Eleftherios, 2020. "Tourism marketing and distribution through social media: Assessing business economic performance," MPRA Paper 99194, University Library of Munich, Germany.
• Tran Trung Vinh & Vo Thi Quynh Nga & Nguyen Phuc Nguyen, 2017. "The Causal Relationships between Components of Customer-Based Brand Equity for a Destination: Evidence from South Korean Tourists in Danang City, Vietnam," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 7(4), pages 358-367.
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• Bodo Möslein-Tröppner & Michael Stros & David Říha, 2020. "Customer Loyalty-Related Marketing Measures in Fashion Markets," Central European Business Review, Prague University of Economics and Business, vol. 2020(1), pages 43-55.
• Lubica Gajanova & Margareta Nadanyiova & George Lazaroiu, 2020. "Specifics in Brand Value Sources of Customers in the Banking Industry from the Psychographic Point of View," Central European Business Review, Prague University of Economics and Business, vol. 2020(2), pages 1-18.
• Tomáš Formánek & Radek Tahal, 2020. "Socio-Demographic Aspects Affecting Individual Stances towards Electric and Hybrid Vehicles in the Czech Republic," Central European Business Review, Prague University of Economics and Business, vol. 2020(2), pages 78-93.
• Martin Klepek, 2020. "The Role of Demographic Factors in Consumer Perception of Value from Brand Communication on Facebook," Central European Business Review, Prague University of Economics and Business, vol. 2020(3), pages 56-73.
• Maja Martinović & Valentina Pirić & Kristijan Krkač, 2020. "The Implications of Facebook in Political Marketing Campaigns in Croatia," Central European Business Review, University of Economics, Prague, vol. 2020(4).
• Maja Martinović & Valentina Pirić & Kristijan Krkač, 2020. "The Implications of Facebook in Political Marketing Campaigns in Croatia," Central European Business Review, Prague University of Economics and Business, vol. 2020(4), pages 73-95.
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• Pavlína Kozáková, 2020. "Ověření důvěry a spokojenosti zákazníků na českých slevových portálech metodou modelování strukturních rovnic [Verification of Trust and Customer Satisfaction with Czech Online Group Buying Applyin," Politická ekonomie, Prague University of Economics and Business, vol. 2020(4), pages 381-404.
• Amalia DUTU & Mihaela DIACONU & Daniela PIRVU & Olimpia OANCEA & Mihaela BRINZEA, 2020. "The Consumer Behavior Under The Pandemic Uncertainty: Analysis Of The Empirical Findings In Global Context," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 19(2), pages 31-37.
• Michael OKLANDER & Tetiana OKLANDER, 2020. "Situational Factors Of Consumer Behavior In The B2c Market," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 19(3), pages 187-196.
• TANASE, George Cosmin, 2020. "The Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-creation," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(1), pages 30-34, March.
• PURCAREA, Theodor, 2020. "Retailers under Pressure of Faster Adaptation to the New Marketing Environment," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(1), pages 35-45, March.
• TANASE, George Cosmin, 2020. "New Technologies in Marketing as Competitive Advantage," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(2), pages 28-32, July.
• PURCAREA, Ioan Matei, 2020. "Recovering From a Never Faced Economic Disruption, and Advancing on the Path to the Next Normal," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(2), pages 33-49, July.
• PURCAREA, Theodor, 2020. "Retailers’ current reflecting and learning from challenges," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(2), pages 59-75, July.
• TANASE, George Cosmin, 2020. "The ‘New Normal’ In Business: How Retailers Need To Evolve In 2020," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(3), pages 27-31, December.
• PURCAREA, Ioan Matei, 2020. "Digital transformation and the impact on e-commerce of the disruptive technologies which are the supporting structure of the Industry 4.0," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(3), pages 32-49, December.
• Mihai Diaconescu, 2020. "Some considerations regarding the new trends in marketing approaches," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 23(77), pages 2-10, September.
• Sambas Ade Kesuma & Risanty Kesuma & Abdillah Arif Nasution & Muhammad Husni Epriel, 2020. "Online Shopping Customer Behavior in Indonesia: a Survey on Accounting Students," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 23(78), pages 67-81, December,.
• Farooq Ahmad & Maqsood Ahmad & Shahida Mariam & Zunaira Mahmood & Muhammad Nawaz Qaisar, 2020. "What Wins The Customer Satisfaction, Most? An Evidence From Service Quality Perspectives In Banking Sector," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 9(4), pages 202-210, December.
• Weldemariam, Tizitaye & Ayele, Yibeltal Nigussie, 2020. "The Role of Marketing Mix Strategies on Brand Loyalty of Cable Products," Asian Business Review, Asian Business Consortium, vol. 10(2), pages 91-98.
• Arslan, Zeynep & Gokaliler, Ebru & Arslan, Serafettin, 2020. "A Literature Study on the Sustainable Corporate Brand Concept (Sürdürülebilir Kurumsal Marka Kavramı Üzerine Bir Literatür Çalışması)," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 11(1), pages 247-259, January.
• Tokgoz, Emrah, 2020. "Impact of Materialistic Values on Impulsive and Compulsive Consumption via Status Consumption: A Research on Young Consumers," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 11(1), pages 261-278, January.
• Arslan, Yusuf, 2020. "The Effect of Trust in Functional Foods on Willingness to Buy: The Moderating Role of General Health Interest (Fonksiyonel Gıdalara Yönelik Güvenin Satın Alma İsteği Üzerindeki Etkisi: Genel Sağlık İl," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 11(1), pages 279-291, January.
• Dhahak, Kaouther & Huseynov, Farid, 2020. "The Influence of Gamification on Online Consumers’ Attitude and Intention to Purchase Fast Moving Consumer Goods," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 11(3), pages 769-791, July.
• Chen, Pih-Shuw & Lee, Jia-Jan & Huang, Sheng-Ju & Lin, Che Liang, 2020. "A Study on Consumers’ Usage Behavior of the Bank’s Mobile Payment APPs in Taiwan," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 11(3), pages 793-805, July.
• Ozdemir, Erkan & Sonmezay, Mine, 2020. "The Effect of The E-Commerce Companies’ Benevolence, Integrity and Competence Characteristics on Consumers’ Perceived Trust, Purchase Intention and Attitudinal Loyalty," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 11(3), pages 807-821, July.
• Aydin, Gulnil & Celik, Sabahattin, 2020. "Suçlu Kim? İtkisel (Anlık) Satın Alma Davranışı ve Gıda İsrafı Arasındaki İlişkinin Atfetme Teorisi Perspektifinden Değerlendirilmesi (Who is guilty? Evaluation of the Relationship Between Impulsive B," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 11(3), pages 823-839, July.
• Senbabaoglu Danaci, Emine, 2020. "Kompulsif Satın Alma Eğiliminde Materyalizm ve Hedonik Tüketimin Rolü: Aktüel Ürünler Satın Alan Kadın Tüketiciler Üzerinde Bir Araştırma (The Role of Materialism and Hedonic Consumption on Compulsive," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 11(4), pages 1069-1081, October.
• Junejo, Ikramuddin & sohu, Jan Muhammad & Ali, Sumaiyah Hassan & Qureshi, Saba & Shaikh, Saeed Ahmed, 2020. "A Study of Consumer Attitude Towards Counterfeit Fashion Luxurious Products: The Mediating role of Purchase Intention," Sukkur IBA Journal of Management and Business, Sukkur IBA University, vol. 7(1), pages 1-18, Jan-June.
• Qalati, Sikandar Ali & Li, Wenyuan & Mirani, Sajid Hussain & Sohu, Jan Muhammad & Hussain, Rana Yassir & Ahmed, Naveed, 2020. "The Antecedents of Green Consumer Behavior the Mediating Role of Brand Image in the Cosmetic Industry," Sukkur IBA Journal of Management and Business, Sukkur IBA University, vol. 7(1), pages 19-39, Jan-June.
• Katper, Naveeda K & Iqbal Chaudhry, Naveed & Tunio, Muhammad Nawaz & Athar Ali, Muhammad, 2020. "Impact of Leadership Style and Organizational Culture on Organizational Commitment," Sukkur IBA Journal of Management and Business, Sukkur IBA University, vol. 7(1), pages 92-106, Jan-June.
• Maitlo, Muhammad Zahi & Gul, Rehman & Ali, Irfan, 2020. "Experiential Marketing at the Bottom of the Pyramid: Theoretical extension and analysis," Sukkur IBA Journal of Management and Business, Sukkur IBA University, vol. 7(2), pages 36-59, July-Dece.
• Abdullah, Muhammad & Katper, Naveeda & Chaudhry, Naveed Iqbal & Tunio, Muhammad Nawaz, 2020. "Impact of Workaholics on Creativity: the mediating role of Negative Mood and moderating role of Supervisor Support," Sukkur IBA Journal of Management and Business, Sukkur IBA University, vol. 7(2), pages 73-92, July-Dece.
• Almeyda, Marta & George, Babu, 2020. "Customer-Based Brand Equity For Tourist Destinations: A Comparison Of Equities Of Puerto Rico And The Us Virgin Islands," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 8(2), pages 148-172.
• Dewan, Nargis & Kim, Gwi-Gon, 2020. "Foreign Tourist Attitudes And Visit Intentions For Mountaineering Tourism In Pakistan," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 8(2), pages 173-186.
• Saura, Jose & Reyes-Menendez, Ana & Matos, Nelson & Correia, Marisol & Palos-Sanche, Pedro, 2020. "Consumer Behavior In The Digital Age," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 8(3), pages 190-196.
• Muniesa, Rocio L. & Giménez, Carmen G., 2020. "The Importance Of The Loyalty Of Fashion Brands Through Digital Marketing," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 8(3), pages 230-243.
• MAHARRAMLI, Gunel, 2020. "Impact Of Bad Digital Marketing Strategies On Companies’ Profit And Brand Image," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 20(4), pages 155-164.
• Pogorevich, Anastasia V., 2020. "Research of tools influencing the engagement of potential customers in social media as one of the ways to improve the effectiveness of SMM organisations through the example of the Instagram community ," Economic Consultant, Roman I. Ostapenko, vol. 32(4), pages 28-40.
• Novgorodtseva, Anastasia N. & Tomyuk, Olga N. & Dyachkova, Margarita A. & Piankova , Maria P., 2020. "Online marketplace: student consumer strategies," Economic Consultant, Roman I. Ostapenko, vol. 32(4), pages 41-53.
• Yaneva, Ralitsa, 2020. "Online Marketing Model For Evaluating The Effectiveness Of Companies’ Relationships With End Customers," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 11(1), pages 93-107.
• Anak Agung Ngurah Gede SADIARTHA, 2020. "Customer Retention of Mobile Phone Purchasing on Cell Phone Stores in Denpasar," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 5(1), pages 16-22, June.
• Vlad I. ROȘCA, 2020. "The Effect of Match Attendance on Team Performance in Basketball," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 21(1), pages 71-84, March.
• Pedro Mendonça da SILVA & José Freitas SANTOS, 2020. "Marketing-mix Standardization/Localization Strategy and Export Intensity: An Empirical Analysis Based on the Perceptions of Portuguese Wine Producers," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 21(2), pages 118-136, May.
• Andrei BĂDIN, 2020. "Cultural Events and Public Perception of Green Principles," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 21(5), pages 674-691, December.
• Tom Joonhwan Kim & Youjae Yi & Jongan Choi, 2020. "The boomerang effect of brand personality congruency in a product-harm crisis," Australian Journal of Management, Australian School of Business, vol. 45(4), pages 645-661, November.
• Sami Kajalo, 2020. "Market Orientation as Competitive Advantage in the Age of Corporate Social Responsibility ? An Integrative Framework," Proceedings of International Academic Conferences 10012405, International Institute of Social and Economic Sciences.
• Taisuke Ehara & Kaoru Kuramoto & Yosuke Kurihara & Toshiyuki Matsumoto & Satoshi Kumagai, 2020. "Optimization of an Information Diffusion Model of Influencer Marketing -Evaluation of Speed- and Cost-oriented Marketing based on Influencer-Market Elasticity-," Proceedings of International Academic Conferences 10012455, International Institute of Social and Economic Sciences.
• Zohreh Alizadehrad & Ekaterine Maglakelidze, 2020. "The survey of causal relationships between CSR awareness and corporate trustworthiness as well as the other dependent variables (on the example of petroleum companies operating in Georgia)," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 8(2), pages 1-24, November.
• Holly Ng & Marine Yeung & Tilo Li, 2020. "A pilot study of the Hong Kong smartphone market: How service quality affects repurchase intention via customer satisfaction and attitudinal loyalty," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 8(2), pages 93-109, November.
• MM. Andranik Muradyan, 2020. "Procedure for Assessing the Investment Attractivenessof Foreign Markets.Comparative Analysis of Former USSR Countries," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(10), pages 24-48.
• Arkadiusz Zaremba, 2020. "Conversion Attribution: What Is Missed by the Advertising Industry? The OPEC Model and Its Consequencesfor Media Mix Modeling," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(10), pages 4-23.
• Micha³ Œcibor-Rylski, 2020. "Gamifying Questions by Adding Contextin the Creative Development Marketing Research," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(10), pages 60-67.
• Dawid Gajda, 2020. "Polish Young Consumers’ AttitudesTowards Mobile Phone Brands," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(11), pages 4-15.
• Elnur Nabivi, 2020. "Implementation of Green Marketing Concept Through Social Media Activities: A Systematic Literature Review," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(11), pages 55-67.
• Magdalena Sobon, 2020. "Web-Based Communication With a Patient in Hospital Care in Szczecin – Comparative Analysis of 2014 and 2018 (Komunikacja z pacjentem z wykorzystaniem stron www w opiece szpitalnej w Szczecinie – anali," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 18(89), pages 151-169.
• Ma³gorzata Szwed, 2020. "Podejscie do bojkotow konsumenckich mlodych konsumentow pokolenia Y w Polsce i Francji (Consumer Boycotts in Perspectives of Young Consumer of Generation Y in Poland and France)," Research Reports, University of Warsaw, Faculty of Management, vol. 1(32), pages 81-93.
• Neviana Krasteva, 2020. "Research Of The Marketing Strategy Applicability Of The Swedish Lagom Concept In Bulgarian Companies," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, vol. 18(1), pages 211-229, July.
• Neviana Krasteva, 2020. "Marketing Mix And The Artificial Intelligence Technology," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, vol. 19(1), pages 77-98, December.
• D. K. Choudhury & Uma Gulati, 2020. "Product attributes based on customer’s perception and their effect on customer satisfaction: the Kano analysis of mobile brands," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 47(1), pages 49-60, March.
• Ruwan Bandara & Mario Fernando & Shahriar Akter, 2020. "Privacy concerns in E-commerce: A taxonomy and a future research agenda," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(3), pages 629-647, September.
• Kalanit Efrat & Shaked Gilboa, 2020. "Relationship approach to crowdfunding: how creators and supporters interaction enhances projects’ success," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(4), pages 899-911, December.
• Wei Liu & Zongshui Wang & Hong Zhao, 2020. "Comparative study of customer relationship management research from East Asia, North America and Europe: A bibliometric overview," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(4), pages 735-757, December.
• Vamsi Vallurupalli & Indranil Bose, 2020. "Exploring thematic composition of online reviews: A topic modeling approach," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(4), pages 791-804, December.
• Rae Yule Kim, 2020. "The influx of skeptics: an investigation of the diffusion cycle effect on online review," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(4), pages 821-835, December.
• Maren Hein & Peter Kurz & Winfried J. Steiner, 2020. "Analyzing the capabilities of the HB logit model for choice-based conjoint analysis: a simulation study," Journal of Business Economics, Springer, vol. 90(1), pages 1-36, February.
• Andrew T. Ching & Tülin Erdem & Michael P. Keane, 2020. "How much do consumers know about the quality of products? Evidence from the diaper market," The Japanese Economic Review, Springer, vol. 71(4), pages 541-569, October.
• Kohsuke Matsuoka, 2020. "Exploring the interface between management accounting and marketing: a literature review of customer accounting," Journal of Management Control: Zeitschrift für Planung und Unternehmenssteuerung, Springer, vol. 31(3), pages 157-208, September.
• Tsogas Markos-Marios & Chatzopoulou Evi & Markou Maria, 2020. "Tourism Mapping Based on Sub Destination and Special Events," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Thanasis Spyriadis (ed.), Cultural and Tourism Innovation in the Digital Era, pages 323-334, Springer.
• Angela Besana & Annamaria Esposito & Maria Cristina Vannini, 2020. "Small Towns, Cultural Heritage, … Good and Evil Queens," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Thanasis Spyriadis (ed.), Cultural and Tourism Innovation in the Digital Era, pages 89-99, Springer.
• Nicolae Al. Pop, 2020. "Contemporary Directions in the Development of Romanian Academic Marketing in Favor of Increasing the Performance of the Organization," Springer Proceedings in Business and Economics, in: Silvia L. Fotea & Ioan Ş. Fotea & Sebastian A. Văduva (ed.), Challenges and Opportunities to Develop Organizations Through Creativity, Technology and Ethics, chapter 0, pages 17-35, Springer.
• Faheem Gul Gilal & Jian Zhang & Rukhsana Gul Gilal & Naeem Gul Gilal, 2020. "Linking motivational regulation to brand passion in a moderated model of customer gender and age: an organismic integration theory perspective," Review of Managerial Science, Springer, vol. 14(1), pages 87-113, February.
• Tomasz Brzęczek, 2020. "Optimisation of product portfolio sales and their risk subject to product width and diversity," Review of Managerial Science, Springer, vol. 14(5), pages 1009-1027, October.
• Marion Garaus & Georgios Halkias, 2020. "One color fits all: product category color norms and (a)typical package colors," Review of Managerial Science, Springer, vol. 14(5), pages 1077-1099, October.
• Yu-Wei Chuang, 2020. "Why do you buy digital goods in the mobile game? The value perspective," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 10(1), pages 1-3.
• Gonzalo Maldonado-Guzmán & Sandra Yesenia Pinzón-Castro & Rubén Michael Rodríguez-González, 2020. "The Impact of Information and Communication Technology in Mexican SMEs Growth," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 10(2), pages 1-5.
• Vianney Judith Robledo Herrera & Elena Patricia Mojica Carrillo & Sofía Elba Vázquez Herrera & Fernando Rey Castillo Villar, 2020. "Influence of Experiential Marketing on Online Engagement of the Consumer in the Fashion Industry in the City of Aguascalientes," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 10(4), pages 1-8.
• Cheng-Wen Lee & Hao-Yuan Yu, 2020. "Examining Cross-Industry Collaboration in Sharing Economy Based On Social Exchange and Social Network Theories," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 10(6), pages 1-2.
• Jacek Woźniak & Wioletta Wereda, 2020. "Knowledge management significance and communication complexity in the context of innovative enterprises: case of Polish NewConnect market," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(3), pages 1963-1980, March.
• Tareq Rasul & Md. Rakibul Hoque & Md. Shamsul Arefin, 2020. "The influence of social media on female entrepreneurs: a Prisma compliant exploration," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(4), pages 3036-3047, June.
• Nuryakin Nuryakin & Tri Maryati, 2020. "Green product competitiveness and green product success. Why and how does mediating affect green innovation performance?," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(4), pages 3061-3077, June.
• Daiva Beniulytė & Beata Šeinauskienė & Aušra Rūtelionė, 2020. "Perceived influence of corporate social responsibility on consumer loyalty: the role of ethical ideology," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(1), pages 291-300, September.
• Vitally Cherenkov & Marina Sheresheva & Sergey Starov & Igor Gladkikh & Alexander Tanichev & Svetlana Berezka & Svetlana Berezka & Igor Savelev & Anastasia Yussuf, 2020. "Sustainability trends and consumer perceived risks towards private labels," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(1), pages 347-362, September.
• Victoria V. Perskaya & Bari G. Khairov & Nikolay S. Revenko & Saida M. Khairova, 2020. "Shaping a comprehensive government-supported country brand program," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(2), pages 163-181, December.
• Mohammad Fahmi Al-Zyoud, 2020. "The role of firms`s mobile applications in developing brand's equity," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(2), pages 324-340, December.
• Kiran Javaria & Omar Masood & Fernando Garcia, 2020. "Strategies to manage the risks faced by consumers in developing e-commerce," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, vol. 2(4), pages 774-783, December.
• Keane, Michael & Neal, Timothy, 2021. "Consumer panic in the COVID-19 pandemic," Journal of Econometrics, Elsevier, vol. 220(1), pages 86-105.
  • Michael Keane & Timothy Neal, 2020. "Consumer Panic in the COVID-19 Pandemic," Discussion Papers 2020-06, School of Economics, The University of New South Wales.
• Thomas-Agnan, Christine & Laurent, Thibault & Ruiz-Gazen, Anne & Nguyen, T.H.A & Chakir, Raja & Lungarska, Anna, 2020. "Spatial simultaneous autoregressive models for compositional data: Application to land use," TSE Working Papers 20-1098, Toulouse School of Economics (TSE).
  • Christine Thomas-Agnan & Thibault Laurent & Anne Ruiz-Gazen & Thi-Huong-An Nguyen & Raja Chakir & Anna Lungarska, 2021. "Spatial Simultaneous Autoregressive Models for Compositional Data: Application to Land Use [Modèles autorégressifs spatiaux simultanés pour les données compositionnelles : Application à l'utilisati," Post-Print hal-03247387, HAL.
• Thomas-Agnan, Christine & Laurent, Thibault & Ruiz-Gazen, Anne, 2020. "Covariates impacts in spatial autoregressive models for compositional data," TSE Working Papers 20-1162, Toulouse School of Economics (TSE), revised Oct 2021.
• Femi Odebiyi & Vitaliya Gontar, 2020. "User-Generated Reviews And Official Star Ratings: Can The Two Work Together In Hotel Evaluation Systems?," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 18(1), pages 37-48, May.
• Dijana Tevsic & Arnela Nanic, 2020. "Research Of Gender-Based Behavioural Differences In The Purchasing Decision-Making Process," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 18(1), pages 75-86, May.
• Olivier Mesly & David W. Shanafelt & Nicolas Huck & François‐Éric Racicot, 2020. "From wheel of fortune to wheel of misfortune: Financial crises, cycles, and consumer predation," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(4), pages 1195-1212, December.
  • Olivier Mesly & David W. Shanafelt & Nicolas Huck & François-Éric Racicot, 2020. "From wheel of fortune to wheel of misfortune : Financial crises, cycles, and consumer predation," Post-Print hal-02973657, HAL.
  • Olivier Mesly & David W. Shanafelt & Nicolas Huck, 2020. "From wheel of fortune to wheel of misfortune: Financial crises, cycles and consumer predation," Working Papers of BETA 2020-35, Bureau d'Economie Théorique et Appliquée, UDS, Strasbourg.
• Nedjma Bernoussi & Lucie Sirieix, 2019. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire : une approche exploratoire, par la valeur perçue et l’authenticité perçue : cas de l’huile d’oliv," Post-Print hal-02299679, HAL.
  • Bernoussi, N. & Sirieix, L., 2020. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire. Une approche exploratoire, par la valeur perçue et l’authenticité perçue. Cas de l’huile d’olive ," Working Papers MoISA 202001, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France.
  • Nedjma Bernoussi & Lucie Sirieix, 2020. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire : une approche exploratoire, par la valeur perçue et l’authenticité perçue : cas de l’huile d’oliv," Working Papers hal-02493533, HAL.
  • Bernoussi, Nedjma & Sirieix, Lucie, 2020. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire. Une approche exploratoire, par la valeur perçue et l’authenticité perçue. Cas de l’huile d’olive ," Working Papers MOISA 301227, Institut National de la recherché Agronomique (INRA), UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro, Montpellier, France.
• Lena Bucatariu & Babu George, 2020. "Consumer behavior and customer relationship management in mental health services," Upravlenets, Ural State University of Economics, vol. 11(3), pages 46-58, July.
• Olga B. Yarosh & Natalia N. Kalkova, 2020. "Managing consumers’ visual attention in the context of information asymmetry," Upravlenets, Ural State University of Economics, vol. 11(5), pages 97-111, November.
• Esra Ozkan Pir & Evrim Derinozlu, 2020. "The mediating role of price sensitivity in the effect of trust and loyalty to luxury brands on the brand preference," Upravlenets, Ural State University of Economics, vol. 11(6), pages 70-84, December.
• Mariya Georgieva, 2020. "About the Corporate Social Responsibility Beyond the Framework of Charity," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 9(1), pages 35-44, April.
• Violeta Peteva, 2020. "Modern Consumers and the Decision-Making Process in the Context of Digitalization," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 9(2), pages 32-42, August.
• Todor Dyankov, 2020. "Customer Experience with Tourist Brands - New Challenges After Pandemia," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 9(2), pages 53-59, August.
• Desislava Racheva, 2020. "Analyzing Different Approaches to the Relations with the Insurance Intermediaries on the Non-Life Insurance Market in Bulgaria," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 9(3), pages 117-126, December.
• Mohammad Hazimeh, 2020. "Important B2C Aspects of Location Based Marketing," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 9(3), pages 48-51, December.
• Sonia Mileva & Mariana Assenova & Emil Petrov & Veneta Gyaurova, 2020. "Opportunities And Threats Of Gamification As A Tool For Promoting Sofia As A Tourist Destination," Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 248-258, October.
• Maya Ivanova & Hristo Petrov & Stanislav Ivanov, 2020. "Independent Or Branded: The Dilemma Of Bulgarian Hoteliers," Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 289-296, October.
• Mariana Ianeva & Stiliyana Basmadzhieva, 2020. "Pr Of A Tourism Organization Under Conditions Of Crisis," Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 303-311, October.
• Todor Dyankov, 2020. "Marketing Opportunities For Managing Customer Experience With The Tourist Brand," Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 349-355, October.
• Hristomir Kutsarov, 2020. "Tourism Under Pandemic Conditions: Analysis, Ideas And Marketing Approaches For Restart," Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 415-422, October.
• Todor Krastevich, 2020. "A B2b Price Optimization Model," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 114-122.
• Desislava Racheva, 2020. "Research Of The Contracting Strength Of Insurance Brokers Operating On The Non-Insurance Market In Bulgaria," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 118-128.
• Zsolt Hajdu, 2020. "Potato Marketing Channels In Romania," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 138-150.
• Viktoriya Stancheva, 2020. "Competitive Structure Analysisof Bulgarian Aviation Industry," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 187-197.
• Violeta Peteva, 2020. "Consumer Behaviourin The Unforeseeable Future –Dialecticsand Challenges," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 198-210.
• Miglena Dushkova, 2020. "Interactions Between Consumers In The Sharingeconomy Platforms," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 221-232.
• Radina Ruseva, 2020. "Brand Destinations And European Capital Of Culture Cities As A Specific Form Of Fluid Brand," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 225-236.
• Boycho Boychev, 2020. "Influencer Marketing Platformsand Key Metrics," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 264-275.
• Irena Erbakanova, 2020. "To App Or Not To App: Using Mobile Applications In The Marketing Of Small Cities And Remote Tourism Destinations," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 280-290.
• Nina Zlateva & Lambrin Kiriakov, 2020. "Preferred Information Sourceswhen Choosing A Mobile Operator," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 287-300.
• Sofia Almeida & Yvonne Ivanescu & Ana Claudia Campos, 2020. "The Content'S Magic In A Digital Strategy For The Hotel Sector – Case Study Of The Hotel," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 291-296.
• Tsvetelina Dimitrova, 2020. "Repositioning In The Corporate Brand Imagein The Banking Area," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 346-355.
• Mohammad M. Hazimeh, 2020. "Important Aspects Of Location In Marketing," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 368-373.
• Nikolay Shterev, 2020. "Social Marketing Vs Marketingon Social Media," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 387-398.
• Evgenia Yazovskikh & Oksana Yatsenko, 2020. "Formation Of A Fitness Club Customer Loyalty Programme," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 472-479.
• Penka Goranova, 2020. "Strategic Actions In Advertising Policy," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 529-540.
• Ralitsa Yaneva, 2020. "Benefits And Challenges Of The Classification And Categorization Of Inbound Marketing Effectiveness Indicators," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 543-554.
• Bozhana Stoycheva & Svilena Ruskova, 2020. "Management Solutionsin An Emergency Situation," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 567-579.
• Nadezhda Dimova, 2020. "Specificity Of The Relationship Between Sustainable Marketing And Consumer Behavior," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 637-644.
• Borislava Cherlkezova, 2020. "Internal Marketing –Leadershipopportunities In The Covid 19 Pandemia," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 677-686.
• Boryana Serbezova & Yordan Nedev, 2020. "Guidelines For Improvement Of The Regulatory Environment Of The Municipality Of Varna To Achieve Sustainable Consumption," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 681-692.
• Dimitar Kolev & Nadezhda Kostadinova, 2020. "Digital Marketing – A Strategyfor Positioning Hotelswith Specific Target Markets," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 699-713.
• Evgeniya Tonkova, 2020. "Price Automation Modelsin B2c Markets," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 71-79.
• Mariya Georgieva, 2020. "Consumer "Sophistication" - A Manifestation Of Sustainability At Individual Consumer Behavior Level," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 727-738.
• Svilen Ivanov & Vanya Kraleva, 2020. "The Use Of Bio And Eco-Products – Motives And The Impact Of Demographics," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 748-758.
• Olufemi A. OGUNKOYA & Adeola E. ADETAYO & Hassanat A. HASSAN, 2020. "Sales Promotion Tools and Consumer Buying Behaviour in United Bank of Africa, Ogun State," Izvestiya, Varna University of Economics, issue 2, pages 123-136.
• Adedayo Emmanuel LONGE & Tolulope Oluwatosin BOLAJI & Caleb Olugbenga SOYEMI & Emmanuel Olajide ADEBAYO, 2020. "Dynamic Links Between Financial Development and Carbon Emission in Nigeria," Izvestiya, Varna University of Economics, issue 2, pages 214-229.
• Mekimah Sabri & Sayad Nawel, 2020. "The Impact of Food Safety Management System ISO 22000 on Customer Satisfaction and Loyalty, Case Study of Coca-Cola Company in Algeria," Economics and Business, Sciendo, vol. 34(1), pages 246-260, February.
• Mekimah Sabri & Sayad Nawel, 2020. "The Impact of Food Safety Management System ISO 22000 on Customer Satisfaction and Loyalty, Case Study of Coca-Cola Company in Algeria," Economics and Business, Sciendo, vol. 34(1), pages 246-260, February.
• Akpoviroro Kowo Solomon & Amos Akinbola Olufemi & Oladipo Akinrinola Olalekan & Adewale Adegbite Ganiu, 2020. "Product Branding and Consumer Loyalty in Telecommunication Industry," Economics and Culture, Sciendo, vol. 17(1), pages 94-103, June.
• Nadanyiova Margareta & Majerova Jana & Gajanova Lubica, 2020. "Online Marketing Communication Trends in Slovak Hotel Industry," Economics and Culture, Sciendo, vol. 17(2), pages 13-21, December.
• Kozak Agnieszka & Taradaniuk Andrei & Shevchenko Elvira, 2020. "Impact of Promotional Activities on Choosing a Place to Study by the Students of Pope John Paul II State School of Higher Education in Biała Podlaska," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, vol. 13(4), pages 490-503, December.
• Zaborski Artur, 2020. "The Use of the Incomplete Tetrad Method for Measuring the Similarities in Nonmetric Multidimensional Scaling," Folia Oeconomica Stetinensia, Sciendo, vol. 20(1), pages 519-530, June.
• Gazdecki Michał & Goryńska-Goldmann Elżbieta, 2020. "Consumers Engagement Toward Food Brands – The Case of Dairy Products," Folia Oeconomica Stetinensia, Sciendo, vol. 20(2), pages 134-151, December.
• Kozielski Robert & Sarna Nikodem, 2020. "The Role of Technology in Building a Competitive Advantage – Programmatic Buying and Its Impact on the Competitiveness of an Organization," Folia Oeconomica Stetinensia, Sciendo, vol. 20(2), pages 216-229, December.
• Baruk Agnieszka Izabela, 2020. "Multidimensional Aspects of Final Purchasers’ Marketing Activity in the Conditions of Dynamic Market Changes," Folia Oeconomica Stetinensia, Sciendo, vol. 20(2), pages 36-48, December.
• Witek Lucyna, 2020. "Green Marketing: The Environmentally-Friendly Attributes of Products and Decision to Purchase," Folia Oeconomica Stetinensia, Sciendo, vol. 20(2), pages 451-467, December.
• Żbikowska Agnieszka, 2020. "Cultural Differences in a Restaurant’s Communication with Unsatisfied Customers – The Case of Tripadvisor," Folia Oeconomica Stetinensia, Sciendo, vol. 20(2), pages 485-493, December.
• Dziewanowska Katarzyna & Kacprzak Agnieszka, 2020. "Value Co-Creation and Value Co-Destruction – A Case of Online Consumption," Folia Oeconomica Stetinensia, Sciendo, vol. 20(2), pages 82-94, December.
• Rizvi Wajid H & Memon Salman & Dahri Abdul Samad, 2020. "Brand Experience Clustering and Depiction of Brand Satisfaction, Brand Loyalty and Emotional Confidence," Foundations of Management, Sciendo, vol. 12(1), pages 111-124, January.
• Rizvi Wajid H & Memon Salman & Dahri Abdul Samad, 2020. "Brand Experience Clustering and Depiction of Brand Satisfaction, Brand Loyalty and Emotional Confidence," Foundations of Management, Sciendo, vol. 12(1), pages 111-124, January.
• Fatoki Olawale, 2020. "Factors Influencing the Purchase of Energy-Efficient Appliances by Young Consumers in South Africa," Foundations of Management, Sciendo, vol. 12(1), pages 151-166, January.
• Fatoki Olawale, 2020. "Factors Influencing the Purchase of Energy-Efficient Appliances by Young Consumers in South Africa," Foundations of Management, Sciendo, vol. 12(1), pages 151-166, January.
• Bednarz Joanna & Orelly Patricia, 2020. "The importance of social media on the FMCG market in Bangladesh," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 56(3), pages 230-242, September.
• Kunle Ladipo Patrick & Ganiyu Rahim Ajao & Nkechi Peace, 2020. "An investigation of brand equity dimensions and customer retention: A perspective of postpaid telecom subscribers in Lagos State, Nigeria," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 56(4), pages 339-350, December.
• Kunle Ladipo Patrick & Ganiyu Rahim Ajao & Nkechi Peace, 2020. "An investigation of brand equity dimensions and customer retention: A perspective of postpaid telecom subscribers in Lagos State, Nigeria," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 56(4), pages 339-350, December.
• Gilal Faheem Gul & Gadhi Abdul Khalique & Gilal Rukhsana Gul & Gilal Naeem Gul & Zhang Na & Gong Zhenxing, 2020. "Towards an Integrated Model of Customer Religiosity: A Self-Determination Theory Perspective," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 28(1), pages 16-37, June.
• Gilal Faheem Gul & Gadhi Abdul Khalique & Gilal Rukhsana Gul & Gilal Naeem Gul & Zhang Na & Gong Zhenxing, 2020. "Towards an Integrated Model of Customer Religiosity: A Self-Determination Theory Perspective," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 28(2), pages 16-37, June.
• Nogalski Bogdan & Niewiadomski Przemysław & Szpitter Agnieszka A., 2020. "Agility Versus Flexibility? The Perception of Business Model Maturity in Agricultural Machinery Sector Manufacturing Companies," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 28(3), pages 57-97, September.
• Lubiński Kamil, 2020. "The Study of Nostalgia-Oriented Strategy Aimed at Millennials on The Example of The Lego Group," Journal of Intercultural Management, Sciendo, vol. 12(2), pages 82-105, June.
• Rybaczewska Maria & Chesire Betty Jebet & Sparks Leigh, 2020. "YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour," Journal of Intercultural Management, Sciendo, vol. 12(3), pages 117-140, September.
• Sobotkiewicz Dariusz, 2020. "Development or decline of marketing - systematic considerations," Management, Sciendo, vol. 24(1), pages 176-192, June.
• Thao Nguyen Thi Phuong & Van Anh Nguyen, 2020. "Behavioral Intention Of Young Consumers Towards The Acceptance Of Social Media Marketing in Emerging Markets," Management, Sciendo, vol. 24(2), pages 69-93, December.
• Thao Nguyen Thi Phuong & Van Anh Nguyen, 2020. "Behavioral Intention Of Young Consumers Towards The Acceptance Of Social Media Marketing in Emerging Markets," Management, Sciendo, vol. 24(2), pages 69-93, December.
• Broeder Peter, 2020. "Culture, Privacy, and Trust in E-commerce," Marketing – from Information to Decision Journal, Sciendo, vol. 3(1), pages 14-26, June.
• Ciornea Raluca, 2020. "Is the Transition to Bioeconomy a Sustainable Solution in Fast-fashion Industry, Considering the Overconsumption? - Premises for Future Research," Marketing – from Information to Decision Journal, Sciendo, vol. 3(1), pages 27-44, June.
• Drule Alexandra M. & Băcilă Mihai F. & Souca Luiza M. & Ciornea Raluca, 2020. "Projected Destination Image: A Content Analysis of Promotional Videos for City-level Tourism Destination," Marketing – from Information to Decision Journal, Sciendo, vol. 3(1), pages 45-57, June.
• Fatoki Oluwaseyi Philip & Fatoki Toluwase Hezekiah, 2020. "Experiential Marketing: Effects on Brand, Customer and Market Experience, and Industrial Applications with Perspectives from Nigeria," Marketing – from Information to Decision Journal, Sciendo, vol. 3(1), pages 58-66, June.
• Gorynska-Goldmann Elzbieta & Gazdecki Michał, 2020. "Searching for and Perception of Information by Consumers in the Light of the Sustainable Consumption Idea — On the Example of Food Markets," Marketing of Scientific and Research Organizations, Sciendo, vol. 36(2), pages 1-18, June.
• Maciejewski Grzegorz, 2020. "Consumers Towards Sustainable Food Consumption," Marketing of Scientific and Research Organizations, Sciendo, vol. 36(2), pages 19-30, June.
• Gregor Bogdan & Gwiaździński Emilian, 2020. "Wearable Technology in the Perception of Young Consumers," Marketing of Scientific and Research Organizations, Sciendo, vol. 36(2), pages 61-76, June.
• Jasiulewicz Anna & Waśkowski Zygmunt, 2020. "Possibilities of Brand Promotion Through Lifestyle Mobile Sports Applications," Marketing of Scientific and Research Organizations, Sciendo, vol. 37(3), pages 1-16, September.
• Lupa-Wójcik Iwona, 2020. "Groups on Facebook as a Marketing Tool," Marketing of Scientific and Research Organizations, Sciendo, vol. 37(3), pages 17-32, September.
• Hadrian Piotr, 2020. "The Various Models of Marketing Audit," Marketing of Scientific and Research Organizations, Sciendo, vol. 37(3), pages 51-72, September.
• Szymański Grzegorz, 2020. "Google Ads Campaigns in Promotional Activities of Theaters," Marketing of Scientific and Research Organizations, Sciendo, vol. 37(3), pages 73-86, September.
• Balogh Zita & Mészáros Katalin, 2020. "Consumer Perceived Risk by Online Purchasing: The Experiences in Hungary," Naše gospodarstvo/Our economy, Sciendo, vol. 66(3), pages 14-21, September.
• Šimić Mirna Leko & Pap Ana, 2020. "Insights into Classic Theatre Market Segments," Naše gospodarstvo/Our economy, Sciendo, vol. 66(4), pages 50-62, December.
• Šimić Mirna Leko & Pap Ana, 2020. "Insights into Classic Theatre Market Segments," Naše gospodarstvo/Our economy, Sciendo, vol. 66(4), pages 50-62, December.
• Knošková Ľubica, 2020. "Circular Design and Consumer Involvement in Circular Economy," Studia Commercialia Bratislavensia, Sciendo, vol. 13(43), pages 25-34, March.
• Kuchta Martin, 2020. "Extent of data utilization within digital marketing processes," Studia Commercialia Bratislavensia, Sciendo, vol. 13(43), pages 35-43, March.
• Matušovičová Monika, 2020. "Sustainable fashion as a part of the circular economy concept," Studia Commercialia Bratislavensia, Sciendo, vol. 13(45), pages 215-223, September.
• Strhan Rastislav, 2020. "Research of product design consumer perception," Studia Commercialia Bratislavensia, Sciendo, vol. 13(45), pages 242-253, September.
• Mican Daniel & Sitar-Taut Dan-Andrei, 2020. "Analysis of the Factors Impacting the Online Shopping Decision-Making Process," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 65(1), pages 54-66, April.
• Dobbelstein Thomas & Mason Roger B. & Kamwendo Andrew, 2020. "Consumer Perceptions of Critical Success Factors for Small Local Consumer Brands," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 65(2), pages 65-89, August.
• Scridon Mircea-Andrei, 2020. "Internal Branding: Antecedents of Employee Attitudes, Satisfaction, and Organizational Loyalty," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 65(3), pages 27-38, December.
• Pop Mihai-Ionuț, 2020. "Scoring Model for the Detection of Fake News," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 30(1), pages 91-102, March.
• Pelău Corina & Ene Irina, 2020. "Interaction Between Consumers and Emerging forms of Artificial Intelligence: A Discriminant Analysis," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 30(2), pages 1-12, June.
• Lazăr Laura, 2020. "Gender Influence on the Perception of Celebrity Endorsement," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 30(2), pages 13-23, June.
• Onețiu Darius Daniel, 2020. "The Impact of Social Media Adoption by Companies. Digital Transformation," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 30(2), pages 83-96, June.
• Marcin Chlebus & Zuzanna Osika, 2020. "Comparison of tree-based models performance in prediction of marketing campaign results using Explainable Artificial Intelligence tools," Working Papers 2020-15, Faculty of Economic Sciences, University of Warsaw.
• Magdalena Brzozowicz & Michał Krawczyk, 2020. "Honey, Mugs and Caricatures: anchors on prices of consumer goods only hold hypothetically," Working Papers 2020-40, Faculty of Economic Sciences, University of Warsaw.
• Cor Molenaar, 2020. "The End of Competition:The Impact of the Network Economy," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11608, June.
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao, 2020. "Marketing Strategy in the Digital Age:Applying Kotler's Strategies to Digital Marketing," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11737, June.
• Mark Harrison, 2020. "What Sponsors Want:An Inspirational Guide for Event Marketers," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11789, June.
• Scot R Wheeler, 2020. "Architecting Experience:A Conversion Science Handbook," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11816, February.
• Cor Molenaar, 2020. "Introduction," World Scientific Book Chapters, in: THE END OF COMPETITION The Impact of the Network Economy, chapter 1, pages 1-6, World Scientific Publishing Co. Pte. Ltd..
• Cor Molenaar, 2020. "The Development of the Network Economy: Opportunities and Threats," World Scientific Book Chapters, in: THE END OF COMPETITION The Impact of the Network Economy, chapter 2, pages 7-31, World Scientific Publishing Co. Pte. Ltd..
• Cor Molenaar, 2020. "The New Market Conditions," World Scientific Book Chapters, in: THE END OF COMPETITION The Impact of the Network Economy, chapter 3, pages 33-50, World Scientific Publishing Co. Pte. Ltd..
• Cor Molenaar, 2020. "From Supply Chain to Network," World Scientific Book Chapters, in: THE END OF COMPETITION The Impact of the Network Economy, chapter 4, pages 51-79, World Scientific Publishing Co. Pte. Ltd..
• Cor Molenaar, 2020. "Networks Become the Competition," World Scientific Book Chapters, in: THE END OF COMPETITION The Impact of the Network Economy, chapter 5, pages 81-107, World Scientific Publishing Co. Pte. Ltd..
• Cor Molenaar, 2020. "Technology as a Basis for New Competitive Relationships," World Scientific Book Chapters, in: THE END OF COMPETITION The Impact of the Network Economy, chapter 6, pages 109-129, World Scientific Publishing Co. Pte. Ltd..
• Cor Molenaar, 2020. "It is about Customers, Not Products: A Change of Vision," World Scientific Book Chapters, in: THE END OF COMPETITION The Impact of the Network Economy, chapter 7, pages 131-144, World Scientific Publishing Co. Pte. Ltd..

2019

• Athanasios GOUNAS & Margarita ZAROGIANNI & Ourania GOUNA, 2019. "Political Marketing and Social Media in Greece of 2019," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 5(1), November.
• Konstantinos MYLONIDIS & Costas ASSIMAKOPOULOS, 2019. "Investigating Motives and Reasons for Choosing Airbnb Accommodations by Greek Consumers," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 5(1), pages 148-154, November.
• Costas ASSIMAKOPOULOS & Eugenia PAPAIOANNOY & Christos SARMANIOTIS & Maria PAVLIDOU & Paschalina CHARIZANI & Angeliki TZELEPI, 2019. "Service Quality Parameters of Greek Dynamic Pricing Platforms," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 5(1), pages 17-22, November.
• Anca UNGUREANU & Raluca CRETOIU & Ana Maria MIHALI & Raluca ZORZOLIU & Adrian UNGUREANU & Silvia RASCU-PISTOL, 2019. "The Role of Marketing in Managing Modern Organizations," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 5(1), pages 214-219, November.
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• Ioannis ANTONIADIS & Stamatis KONTSAS & Konstantinos SPINTHIROPOULOS, 2019. "Blockchain and Brand Loyalty Programs: A Short Review of Applications and Challenges," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 5(1), pages 8-16, November.
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• Fitranty Adirestuty, 2019. "Customer-Perceived Value In Creating Customer Satisfaction And Revisit Intention In Sharia Hotels," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, vol. 5(2), pages 1-20.
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• Tamgid Ahmed Chowdhury & Shahneela Naheed, 2019. "Factors Affecting Political Marketing in Rural and Urban Bangladesh: A Multi-Dimensional Approach," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 18(1), pages 97-119, June.
• Maria Helena Pestana & Artur Parreira & Wan-Chen Wang, 2019. "Bibliometric Analysis and Trends: An Application in Senior Tourism," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 18(3), pages 329-345, December.
• Chien-Wen Chen & Serhan Demirci, 2019. "Understanding Mobile Data Services’ Continuance: The Role of Enjoyment and Media Richness," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 18(3), pages 347-369, December.
• Brett Hollenbeck & Sridhar Moorthy & Davide Proserpio, 2019. "Advertising Strategy in the Presence of Reviews: An Empirical Analysis," Marketing Science, INFORMS, vol. 38(5), pages 793-811, September.
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• Alexei Parakhonyak & Nick Vikander, 2019. "Optimal Sales Schemes for Network Goods," Management Science, INFORMS, vol. 65(2), pages 819-841, February.
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• AVRAM Emanuela & HAYDAM Norbert & NEGRICEA Iliuta Costel & EDU Tudor, 2019. "Measuring the intention to return to a foreign tourism destination in the cases of two age layers of Generation Y - a logistic regression-centred approach. Evidence from Romania and South Africa," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 01, March.
• Yakup AKGÃœL & Hadi RUBACI, 2019. "Digital Customer Engagement Dimensions In Digital Transformation And A Framework Suggestion For Retail Banking," JOURNAL OF LIFE ECONOMICS, Holistence Publications, vol. 6(3), pages 239-248, July.
• Mualla AKÇADAÄž & Tuba AHISKALI BOZKURT, 2019. "Determination Of The Reasons For Prefence Of Fast Food Products: An Application On Students Of Sivas Republic University," JOURNAL OF LIFE ECONOMICS, Holistence Publications, vol. 6(4), pages 449-462, October.
• Oksana Loginova & Andrea Mantovani, 2019. "Price competition in the presence of a web aggregator," Journal of Economics, Springer, vol. 126(1), pages 43-73, January.
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• Sumitro Banerjee & Alex P. Thevaranjan, 2019. "Targeting and salesforce compensation: When sales spill over to unprofitable customers," Quantitative Marketing and Economics (QME), Springer, vol. 17(1), pages 81-104, March.
• Rex Yuxing Du & Mingyu Joo & Kenneth C. Wilbur, 2019. "Advertising and brand attitudes: Evidence from 575 brands over five years," Quantitative Marketing and Economics (QME), Springer, vol. 17(3), pages 257-323, September.
• Mirela Catalina Turkes, 2019. "The Evolution of Fertility over the Life Course. A Comparative Study between Romania and Turkey," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(1), pages 95-105, March.
• Constantinescu Liliana Aurora & Mihai Carmina Elena, 2019. "Binary Logistic Regression Analysis: The Indicators Underlying the Granting of a High Value Personal Loan," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(2), pages 193-200, June.
• Bunga Aditi & Hafizah & Iskandar Muda, 2019. "The Effect of Services, Price Discount and Brand Equity on Consumer Purchase Decisions in Go-Jek a Technology Startup Transport," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(2), pages 21-31, June.
• Mirela Catalina Turkes, 2019. "The Impact of Media Consumption on Students. A Transversal Study on the Influence of TV Effects on Education Students of Bucharest," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(2), pages 84-93, June.
• Oladipo Gbemi Olaore & O.L. Kuye, 2019. "Re-Branding: Implication, Benefits and Effects on Buying Decision Using Selected FMCG in Lagos State, Nigeria," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(3), pages 12-19, September.
• Daniel Adrian Andronescu & Andrei Buiga, 2019. "Marketing and Neurosciences - A Future Winning Tandem," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(4), pages 132-138, December.
• Andrzej Szromnik, 2019. "Market and marketing within the concept of functioning and development of cultural heritage sites," International Entrepreneurship Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 5(3), pages 79-94.
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• Md. FarhanFaruqui & Fabliha Tasnim Hride, 2019. "Influence of Shelf Space Arrangement on Buying Behavior," International Journal of Business and Social Research, LAR Center Press, vol. 9(3), pages 52-60, March.
• Gelmar García-Vidal & Alexander Sánchez-Rodríguez & Reyner Pérez-Campdesuñer & Rodobaldo Martínez-Vivar, 2019. "Consumer Preferences for Local Chocolate Consumption. Implications from Market Segmentation at Ecuador," International Journal of Business and Social Research, LAR Center Press, vol. 9(4), pages 1-12, April.
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• Adedayo A. Adepoju & Ogundunmade, Tayo P., 2019. "DYNAMIC LINEAR REGRESSION BY BAYESIAN AND BOOTSTRAPPING TECHNIQUES/Regresión lineal dinámica por técnicas bayesianas y bootstrapping," Estudios de Economia Aplicada, Estudios de Economia Aplicada, vol. 37, pages 166-181, Mayo.
• Jan Vrána & Michal Pšurný & Ondřej Dufek & Stanislav Mokrý, 2019. "Perceptual Carrying Capacity and Trade Fairs - Eye Tracking Experiment," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 5(1), pages 98-106.
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• Gelmar García-Vidal & Alexander Sánchez-Rodríguez & Reyner Pérez-Campdesuñer & Rodobaldo Martínez-Vivar, 2019. "Consumer Preferences for Local Chocolate Consumption. Implications from Market Segmentation at Ecuador," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 9(4), pages 1-12, April.
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• Roman Sidorchuk, 2019. "Geographic Information Systems In The Marketing Of Business Structures," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, March.
• Natalia A. Pashkus, 2019. "Breakthrough Positioning Of Secondary Vocational Education Institutions In The Era Of Globalization," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, October.
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• Igor V. Semenov, 2019. "The Experience Of Teaching On The Student Team Consulting Process In The Institute Of Marketing At The State University Of Management (Sum)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Boris Tokarev, 2019. "Marketing Of Innovative Startup Stages," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Svetlana P. Azarova, 2019. "Use Of Decomposition Evaluation Of Financial Product By Levels Of Multiatributive Model," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Sergey N. Andreev, 2019. "Probable Transformations Of Practice Of Marketing Activities In Russia," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Alexei Meshkov, 2019. "Objective And Subjective Approach Of Formation Of A Measure Of Quality Of Service Of Passengers Of Public Transport," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
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• Natalia Kireeva, 2019. "Promotion On Social Networks: From Testing A Hypothesis To Stable Sales (Case Study Of Online School €Œdesigner Of Academic Career†)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
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• Zhanna Musatova, 2019. "Consumer Behavior Trends’ Influence On The Development And Regulation Of The Healthy Food Market," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
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• Alina Pashina, 2019. "Microsoments In Mobile Marketing: Prospects For The Development Of Russian Tourism," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
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• Nataliya Puzina & Katunina Natalya, 2019. "Market Of Services As Object Of Marketing Research (On The Example Of Market Of Services Of Freezing And Refrigerating Warehouses Of Omsk City)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
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• Galina S. Timokhina, 2019. "At The Intersection Of Behavioral Economics And Marketing: Research Of Behavior Of Consumers Of Private Banking Services," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• Renat K. Yunisov & Anna Tsvetkova, 2019. "The Role Of Branding Of A Medical Institution In The Context Of Digitalization Of Healthcare," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• Tatiana Beregovskaya & Svetlana Grishaeva, 2019. "Analysis Of Tendencies Of Consumer Behavior Development," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
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• Maria Gulyaeva, 2019. "Territorial Marketing In The System Of Strategic Management Of The Region (On The Example Of Kostroma Region)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
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• Katamadze Davit & Abuselidze George & Katamadze Guliko & Slobodianyk Anna, 2019. "Bank Marketing Problems And Some Aspects Of Their Management," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 16(2), pages 120-130.
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• Georgi Zabunov, 2019. "Possibilities for Expanding the Use of Means-End Chains," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 360-369, September.
• Galina Mladenova, 2019. "Motives Affecting Consumer Attitudes and Consumption of Organic Foods in Bulgaria," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 641-654, December.
• Antonia Delistavrou & Irene Tilikidou, 2019. "Important Referents and Post-Materialist Values Guide Intentions to Boycott," Godishnik na UNSS, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 69-98, December.
• Krasimir Marinov, 2019. "The Strategic Orientation of Companies as a Success Factor of Product Innovation," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 39-48, September.
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• Barbara Kucharska, 2019. "Food In Retailers' Commercial Offer - Possibilities Of Building Relationships With Consumers," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, vol. 14(3), pages 313-324, September.
• TOADER Monica Ioana & FILIP (CROITORU) Adriana Ioana & GEORGESCU Diana-Nicoleta & TODRICAN (ROSCA) Mihaela Gabriela, 2019. "Know-How Present Status Of Insurances Domain From The Perspective Of Managerial Accounting," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 194-202, July.
• MUDURA Lioara Mariana & MEȘTER Liana-Eugenia & BODOG Simona-Aurelia, 2019. "The Social Economy And The Legislative Environment. Case Study: Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 286-290, July.
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• CSAPO Zsolt & PENTEK Adam & CSAPONE RISKO Tunde, 2019. "Perception And Acceptance Of Goat Cheese In Comparision With Sheep And Cow Cheese €“ An Empirical Study," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 248-260, December.
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• Adriana Manolică & Teodora Roman & Alina Ioana Roman, 2019. "Like It or Not: Facebook Advertising Triggers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 450-456, August.
• Sergiu Vlad Stan, 2019. "Sports Branding – A Complex Process," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 533-539, August.
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• CodruÈ›a Adina Băltescu, 2019. "Tourist Guide Role and Performance – Element of Visiting Experience at a Tourism Destination," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 421-425, December.
• CodruÈ›a Adina Băltescu, 2019. "An Assessment of Online Travel Shopping Among Young People," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 426-430, December.
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• Mariana Jugănaru & Ion DănuÈ› Jugănaru, 2019. "Marketing Activities in the Early Existence of Mamaia Touristic Resort," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 509-514, December.
• Adriana Manolică & Nicoleta-Roxana GheÈ›a & Eliza-Iuliana HopÈ™a, 2019. "Assertive and Non-assertive Consumer Behavior Styles in Relation with Advertising Appeals," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 519-527, December.
• Liviu Valentin Vlăducu, 2019. "Marketing Strategies in the Field of Electricity," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 607-613, December.
• Alexandra Zaif & Alina Elena Cerchia, 2019. "Integrating Online Marketing Strategies in B2B Companies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 614-620, December.
• Monica-Ioana Toader & Adriana-Ioana Filip (Croitoru) & Diana-Nicoleta Georgescu, 2019. "General Consideration Regarding the Insurance Field in the Financial Perspective," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 916-920, December.
• Sonia San-Martín & Nadia Jiménez, 2019. "¿Qué ocurre cuando viajamos en grupo? Análisis de la situación del estudio del turismo grupal," DOCFRADIS Working Papers 1901, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jan 2019.
• Samanta Pérez-Santamaría & Mercedes Martos-Partal & Álvaro Garrido Morgado, 2019. "Efecto moderador de la imagen de marca de fabricante y de distribuidor sobre el valor de marca y el precio relativo de fabricantes duales," DOCFRADIS Working Papers 1903, Catedra Fundación Ramón Areces de Distribución Comercial, revised May 2019.
• Pedro Canales Ronda & Asunción Hernández Fernández, 2019. "Actividad deportiva, hábitos alimenticios y packaging de los alimentos. Análisis exploratorio en adolescentes," DOCFRADIS Working Papers 1906, Catedra Fundación Ramón Areces de Distribución Comercial, revised Oct 2019.
• Neme-Chaves, Samir Ricardo & Rodríguez-González, Liliana Yamile, 2019. "Un análisis bibliométrico del brand equity 1991-2018 || A bibliometric analysis of brand equity 1991 - 2018," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 28(1), pages 364-380, December.
• Joachim Heinzel, 2019. "Bundling in a Distribution Channel with Retail Competition," Working Papers CIE 120, Paderborn University, CIE Center for International Economics.
• Mateusz Kaleta, 2019. "Decyzje konsumentow a zalozenia ekonomii behawioralnej [Consumer decisions and behavior economy assumptions]," Catallaxy, Institute of Economic Research, vol. 4(1), pages 5-12, June.
• Olena Derevianko, 2019. "Reputation stability vs anti-crisis sustainability: under what circumstances will innovations, media activities and CSR be in higher demand?," Oeconomia Copernicana, Institute of Economic Research, vol. 10(3), pages 511-536, September.
• Abdul Bashiru Jibril & Michael Adu Kwarteng & Christina Appiah-Nimo & Michal Pilik, 2019. "Association rule mining approach: evaluating pre-purchase risk intentions in the online second-hand goods market," Oeconomia Copernicana, Institute of Economic Research, vol. 10(4), pages 669-688, December.
• Waris, Idrees & Hameed, Irfan, 2019. "Using Extended Model of Theory of Planned Behavior to Predict Purchase Intention of Energy Efficient Home Appliances in Pakistan," MPRA Paper 109612, University Library of Munich, Germany.
• Shakeel, Sabahat & Karim, Emadul, 2019. "Consumer Buying Behavior: Organic Cosmetics versus Non-Organic Cosmetics," MPRA Paper 109973, University Library of Munich, Germany, revised 30 Sep 2021.
• Shakeel, Sabahat & Karim, Emadul, 2019. "Consumer Buying Behavior: Organic Cosmetics versus Non-Organic Cosmetics," MPRA Paper 110098, University Library of Munich, Germany.
• Išoraitė, Margarita, 2019. "The Importance of Education in Peace Marketing," MPRA Paper 91262, University Library of Munich, Germany.
• Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020. "Not all price endings are created equal: Price points and asymmetric price rigidity," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics.
  • Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020. "Not all price endings are created equal: Price points and asymmetric price rigidity," Journal of Monetary Economics, Elsevier, vol. 110(C), pages 33-49.
  • Avichai Snir & Daniel Levy & Alex Gotler & Haipeng (Allan) Chen, 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Paper series 69_12, Rimini Centre for Economic Analysis.
  • Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," MPRA Paper 91360, University Library of Munich, Germany.
  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," Working Papers 001-19 JEL Codes: E31, L1, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Daniel Levy, 2019. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Papers 2019-01, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," Working Paper series 19-02, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," MPRA Paper 42252, University Library of Munich, Germany.
  • Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2014. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," EconStor Preprints 104540, ZBW - Leibniz Information Centre for Economics.
• MITEWU KABAMBA, Alex, 2019. "Modeling and Analysis of Queuing Systems in Banks: (A Case Study of Banque Commerciale du Congo-BCDC/Mbujimayi)," MPRA Paper 92579, University Library of Munich, Germany.
• Brett Hollenbeck & Sridhar Moorthy & Davide Proserpio, 2019. "Advertising Strategy in the Presence of Reviews: An Empirical Analysis," Marketing Science, INFORMS, vol. 38(5), pages 793-811, September.
  • Hollenbeck, Brett & Moorthy, Sridhar & Proserpio, Davide, 2019. "Advertising strategy in the presence of reviews: An empirical analysis," MPRA Paper 92753, University Library of Munich, Germany.
• Niros, Meletios & Samanta, Irene & Pollalis, Yannis & Niros, Angelica, 2019. "Antecedents and Effects of App-user Satisfaction: Empirical Evidence from Greece," MPRA Paper 92772, University Library of Munich, Germany, revised 15 Feb 2019.
• Wayne Taylor & Brett Hollenbeck, 2021. "Leveraging loyalty programs using competitor based targeting," Quantitative Marketing and Economics (QME), Springer, vol. 19(3), pages 417-455, December.
  • Hollenbeck, Brett & Taylor, Wayne, 2019. "Leveraging Loyalty Programs Using Competitor Based Targeting," MPRA Paper 92900, University Library of Munich, Germany.
• Iqbal, Saira & Siddiqui, Dr. Danish Ahmed, 2019. "The impact of deceptive advertising on Customer loyalty: A case of Telecommunication industry in Karachi, Pakistan," MPRA Paper 93038, University Library of Munich, Germany, revised 07 Apr 2019.
• Li, Zhen & Yada, Katsutoshi & Zennyo, Yusuke, 2019. "Duration of Price Promotion and Retail Profit: An In-depth Study Based on Point-of-Sale Data," MPRA Paper 93047, University Library of Munich, Germany.
• Pirnar, Ige & Kurtural, Sinem & Tutuncuoglu, Melih, 2019. "Festivals and destination marketing: An application from Izmir City," MPRA Paper 93520, University Library of Munich, Germany.
• Mavragani, Eleni & Nikolaidou, Paraskevi & Theodoraki, Efi, 2019. "Traveler segmentation through Social Media for intercultural marketing purposes: The case of Halkidiki," MPRA Paper 93526, University Library of Munich, Germany.
• Chami, Maximilian & Kaminyoge, Gabriel, 2019. "Closed House of Wonders museum: Implications to the tourism of Zanzibar Stone Town, UNESCO World Heritage Site," MPRA Paper 93887, University Library of Munich, Germany.
• Chatzigeorgiou, Chryssoula & Christou, Evangelos & Simeli, Ioanna, 2019. "Confidence and loyalty for agrotourism brands: The Lesvos paradigm," MPRA Paper 93898, University Library of Munich, Germany.
• Aureli, Selena & Del Baldo, Mara, 2019. "The changing role of convention bureaus: An analysis of business models currently adopted by privately owned CBS," MPRA Paper 93996, University Library of Munich, Germany.
• Del Chiappa, Giacomo & Balboni, Bernardo, 2019. "Travellers’ choice of information sources and information channels for domestic trips," MPRA Paper 93998, University Library of Munich, Germany.
• Temperini, Valerio & Gregori, Gian Luca & Pizzichini, Lucia, 2019. "E-learning as a marketing tool for Tour Operators. The ‘Go Academy’ case study," MPRA Paper 94075, University Library of Munich, Germany.
• Daniel Levy & Andrew T. Young, 2021. "Promise, trust, and betrayal: Costs of breaching an implicit contract," Southern Economic Journal, John Wiley & Sons, vol. 87(3), pages 1031-1051, January.
  • Levy, Daniel & Young, Andrew T., 2021. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics.
  • Daniel Levy & Andrew T. Young, 2019. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Papers 005-19 JEL Codes: A14, E1, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Levy, Daniel & Young, Andrew, 2019. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," MPRA Paper 94148, University Library of Munich, Germany.
  • Daniel Levy & Andrew T. Young, 2019. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Papers 2019-04, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Andrew T. Young, 2020. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Paper series 20-26, Rimini Centre for Economic Analysis.
  • Levy, Daniel & Young, Andrew, 2020. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," MPRA Paper 104294, University Library of Munich, Germany.
  • Levy, Daniel & Young, Andrew T., 2019. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," EconStor Preprints 197001, ZBW - Leibniz Information Centre for Economics.
  • Daniel Levy & Andrew T. Young, 2019. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Paper series 19-11, Rimini Centre for Economic Analysis.
  • Daniel Levy & Andrew T. Young, 2020. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Papers 2020-07, Bar-Ilan University, Department of Economics.
• Mason, Michela Cesarina & Moretti, Andrea & Raggiotto, Francesco & Paggiaro, Adriano, 2019. "Conceptualizing triathlon sport event travelers’ behavior," MPRA Paper 94187, University Library of Munich, Germany.
• Snir, Avichai & Levy, Daniel, 2021. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics.
  • Avichai Snir & Daniel Levy, 2021. "If You Think 9-Ending Prices Are Low, Think Again," Journal of the Association for Consumer Research, University of Chicago Press, vol. 6(1), pages 33-47.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 96614, University Library of Munich, Germany.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 94469, University Library of Munich, Germany.
  • Avichai Snir & Daniel Levy, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Paper series 19-14, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Preprints 198044, ZBW - Leibniz Information Centre for Economics.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Papers 2019-06, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low,Think Again," Working Papers 006-19 JEL Codes: M30, M3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
• Grin, Mariia, 2019. "Персонал В Ресторанном Бизнесе [The personnel in restaurant business]," MPRA Paper 94490, University Library of Munich, Germany.
• Musaeva, Nazilya, 2019. "Система Отбора Найма Персонала В Сфере Ресторанного Бизнеса [The selection system of recruitment in the field of restaurant business]," MPRA Paper 94493, University Library of Munich, Germany.
• Ogai, Yulia, 2019. "Мотивация Работников Промышленного Предприятия [Motivation of workers industrial enterprises]," MPRA Paper 94496, University Library of Munich, Germany.
• Meltserik, Sofia, 2019. "Особенности формирования резюме при отсутствия опыта работы Features of formation summary with no experience [Features of formation summary with no experience]," MPRA Paper 94509, University Library of Munich, Germany.
• Soomro, Yasir Ali, 2019. "Antecedents of brand loyalty in the fashion industry of Pakistan: Moderating effect of Individual-level collectivist values," MPRA Paper 95356, University Library of Munich, Germany.
• Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," MPRA Paper 95654, University Library of Munich, Germany.
  • Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," MPRA Paper 95596, University Library of Munich, Germany.
  • Daniel Levy & Sourav Ray & Li Wang & Mark Bergen, 2019. "Pricing Better," Working Papers 008-19 JEL Codes: M31, E3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," EconStor Preprints 201843, ZBW - Leibniz Information Centre for Economics.
  • Daniel Levy & Mark Bergen, 2019. "Pricing Better," Working Papers 2019-07, Bar-Ilan University, Department of Economics.
  • Sourav Ray & Li Wang & Daniel Levy & Mark Bergen, 2019. "Pricing Better," Working Paper series 19-16, Rimini Centre for Economic Analysis.
• Sourav Ray & Li Wang & Daniel Levy & Mark Bergen, 2019. "Pricing Better," Working Paper series 19-16, Rimini Centre for Economic Analysis.
  • Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," MPRA Paper 95654, University Library of Munich, Germany.
  • Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," MPRA Paper 95596, University Library of Munich, Germany.
  • Daniel Levy & Sourav Ray & Li Wang & Mark Bergen, 2019. "Pricing Better," Working Papers 008-19 JEL Codes: M31, E3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," EconStor Preprints 201843, ZBW - Leibniz Information Centre for Economics.
  • Daniel Levy & Mark Bergen, 2019. "Pricing Better," Working Papers 2019-07, Bar-Ilan University, Department of Economics.
• Daskalopoulou, Irene F., 2019. "Culture and authenticity: regulating shadow economy to foster market growth," MPRA Paper 95805, University Library of Munich, Germany.
• Snir, Avichai & Levy, Daniel, 2021. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics.
  • Avichai Snir & Daniel Levy, 2021. "If You Think 9-Ending Prices Are Low, Think Again," Journal of the Association for Consumer Research, University of Chicago Press, vol. 6(1), pages 33-47.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 94469, University Library of Munich, Germany.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 96614, University Library of Munich, Germany.
  • Avichai Snir & Daniel Levy, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Paper series 19-14, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Preprints 198044, ZBW - Leibniz Information Centre for Economics.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Papers 2019-06, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low,Think Again," Working Papers 006-19 JEL Codes: M30, M3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
• Kadyrov, Timur & Ignatov, Dmitry I., 2019. "Attribution of Customers’ Actions Based on Machine Learning Approach," MPRA Paper 97312, University Library of Munich, Germany, revised 23 Sep 2019.
• anand, atul, 2019. "Ingredient mix with recommender systems," MPRA Paper 98215, University Library of Munich, Germany.
• Chatzigeorgiou, Chryssoula & Christou, Evangelos, 2019. "Social media in tourism marketing: Travellers’ attitudes and encounters," MPRA Paper 98793, University Library of Munich, Germany.
• Martina Korecká, 2019. "Labels Referring to Czech Origin," Acta Oeconomica Pragensia, Prague University of Economics and Business, vol. 2019(1), pages 32-49.
• Ondřej Machek & Martin Machek & Michele Stasa, 2019. "Financial performance of eponymous firms in the Czech Republic," Acta Oeconomica Pragensia, Prague University of Economics and Business, vol. 2019(2), pages 38-48.
• Jana Kliestikova & Pavol Durana & Maria Kovacova, 2019. "Naked Consumer's Mind Under Branded Dress: Case Study of Slovak Republic," Central European Business Review, Prague University of Economics and Business, vol. 2019(1), pages 15-32.
• Krystyna Jarek & Grzegorz Mazurek, 2019. "Marketing and Artificial Intelligence," Central European Business Review, Prague University of Economics and Business, vol. 2019(2), pages 46-55.
• Radka Bauerova, 2019. "Online Grocery Shopping Acceptance: The Impact on the Perception of New Technologies and Loyalty in Retailing," Central European Business Review, Prague University of Economics and Business, vol. 2019(3), pages 18-34.
• Pavel Jasek & Lenka Vrana & Lucie Sperkova & Zdenek Smutny & Marek Kobulsky, 2019. "Predictive Performance of Customer Lifetime Value Models in E-Commerce and the Use of Non-Financial Data," Prague Economic Papers, Prague University of Economics and Business, vol. 2019(6), pages 648-669.
• Amalia DUTU & Otilia OLTEANU, 2019. "The Profile Of Luxury Products Consumer: The Romanian Case," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 18(2), pages 48-59.
• Pleshcheva, Vlada & Klapper, Daniel & Dannewald, Till, 2019. "On Factors of Consumer Heterogeneity in (Mis)Valuation of Future Energy Costs: Evidence for the German Automobile Market," Rationality and Competition Discussion Paper Series 140, CRC TRR 190 Rationality and Competition.
• Pleshcheva, Vlada & Klapper, Daniel, 2019. "The Moderating Effect of Fuel Prices On the Market Value of Fuel Efficiency, Driving Intensity, and Co2 Emissions," Rationality and Competition Discussion Paper Series 141, CRC TRR 190 Rationality and Competition.
• Pleshcheva, Vlada, 2019. "Metric and Scale Effects in Consumer Preferences for Environmental Benefits," Rationality and Competition Discussion Paper Series 147, CRC TRR 190 Rationality and Competition.
• Katharina Dowling & Lucas Stich & Martin Spann, 2021. "An experimental analysis of overconfidence in tariff choice," Review of Managerial Science, Springer, vol. 15(8), pages 2275-2297, November.
  • Dowling, Katharina & Spann, Martin & Stich, Lucas, 2019. "An Experimental Analysis of Overconfidence in Tariff Choice," Rationality and Competition Discussion Paper Series 154, CRC TRR 190 Rationality and Competition.
• Guhl, Daniel & Klapper, Daniel, 2019. "Intertemporal Preferences and the Adoption Decision for Bluetooth Speakers," Rationality and Competition Discussion Paper Series 216, CRC TRR 190 Rationality and Competition.
• TANASE, George Cosmin, 2019. "The Concept of “Green Marketing”: Opportunities and Challenges," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(1), pages 32-37, March.
• PURCAREA, Theodor, 2019. "Retailers’ Current Topics in Discussion," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(1), pages 38-46, March.
• TANASE, George Cosmin, 2019. "Minimalism: A Marketing Approach of Creativity and Simplicity," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(2), pages 31-35, June.
• PURCAREA, Theodor, 2019. "Retailers’ Reinvention in Harmony with the Shopping Tendencies," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(2), pages 36-46, June.
• TANASE, George Cosmin, 2019. "The Influence of Digital Transformation on the Retailing Value Chain," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(3), pages 30-34, September.
• PURCAREA, Theodor, 2019. "Retailers’ Struggling to Adapt to the Changing Consumer," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(3), pages 35-47, September.
• TANASE, George Cosmin, 2019. "Online Product Localization: Challenges and Solutions in Global Online Marketplaces," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(4), pages 30-34, December.
• PURCAREA, Theodor, 2019. "New Technologies, Shopping Evolution, and the Next Retail Revolution," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(4), pages 35-45, December.
• Majid Esmaeilpour & Zahra Mohseni, 2019. "Effect of Customer Experiences on Consumer Purchase Intention," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 22(73), pages 19-38, September.
• Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020. "Not all price endings are created equal: Price points and asymmetric price rigidity," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics.
  • Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020. "Not all price endings are created equal: Price points and asymmetric price rigidity," Journal of Monetary Economics, Elsevier, vol. 110(C), pages 33-49.
  • Avichai Snir & Daniel Levy & Alex Gotler & Haipeng (Allan) Chen, 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Paper series 69_12, Rimini Centre for Economic Analysis.
  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," Working Paper series 19-02, Rimini Centre for Economic Analysis.
  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," Working Papers 001-19 JEL Codes: E31, L1, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Daniel Levy, 2019. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Papers 2019-01, Bar-Ilan University, Department of Economics.
  • Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," MPRA Paper 42252, University Library of Munich, Germany.
  • Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," MPRA Paper 91360, University Library of Munich, Germany.
  • Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2014. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," EconStor Preprints 104540, ZBW - Leibniz Information Centre for Economics.
• Snir, Avichai & Levy, Daniel, 2021. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics.
  • Avichai Snir & Daniel Levy, 2021. "If You Think 9-Ending Prices Are Low, Think Again," Journal of the Association for Consumer Research, University of Chicago Press, vol. 6(1), pages 33-47.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 94469, University Library of Munich, Germany.
  • Avichai Snir & Daniel Levy, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Paper series 19-14, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Preprints 198044, ZBW - Leibniz Information Centre for Economics.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Papers 2019-06, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low,Think Again," Working Papers 006-19 JEL Codes: M30, M3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 96614, University Library of Munich, Germany.
• Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," MPRA Paper 95654, University Library of Munich, Germany.
  • Sourav Ray & Li Wang & Daniel Levy & Mark Bergen, 2019. "Pricing Better," Working Paper series 19-16, Rimini Centre for Economic Analysis.
  • Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," MPRA Paper 95596, University Library of Munich, Germany.
  • Daniel Levy & Sourav Ray & Li Wang & Mark Bergen, 2019. "Pricing Better," Working Papers 008-19 JEL Codes: M31, E3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," EconStor Preprints 201843, ZBW - Leibniz Information Centre for Economics.
  • Daniel Levy & Mark Bergen, 2019. "Pricing Better," Working Papers 2019-07, Bar-Ilan University, Department of Economics.
• Sarker, Md. Omar Faruk, 2019. "Telecom Industry Brand Image and the Extended Service Marketing Ps: A Study on Private University Students of Rajshahi," American Journal of Trade and Policy, Asian Business Consortium, vol. 6(3), pages 95-100.
• Çınar, Dilaysu, 2019. "Di̇ji̇tal Ortamda Yapilan Reklam Harcamalarina Yöneli̇k Algilamalarin Tüketi̇ci̇-Marka Bağliliği Boyutlari Üzeri̇ndeki̇ Etki̇si̇," Academic Review of Humanities and Social Sciences, Bursa Teknik Üniversitesi, vol. 2(2), pages 88-108.
• Amin, Sanjida & Tarun, Md Touhiduzzaman, 2019. "Experiential Marketing and Customer Satisfaction: A Study on the Restaurant Industry of Bangladesh," Asian Business Review, Asian Business Consortium, vol. 9(2), pages 43-48.
• Baptista, Marna Sarmento & Marreiros, Cristina Galamba & Lucas, Maria Raquel, 2019. "The Quality of Customer Service and the Level of Consumer Satisfaction in Timor Leste Telecommunications," Asian Business Review, Asian Business Consortium, vol. 9(3), pages 91-100.
• Civelek, Mustafa Emre & Ertemel, Adnan Veysel, 2019. "The Role of Brand Equity and Perceived Value for Stimulating Purchase Intention in B2C e-Commerce Web Sites," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(1), pages 233-243, January.
• Ozturk, Resul & Coban, Suzan, 2019. "Political Marketing, Word of Mouth Communication and Voter Behaviours Interaction," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(1), pages 245-258, January.
• Kiygi Calli, Meltem & Kilic, Semih, 2019. "Determination of Packaging Design Factors Affecting Product Preferences by Part-Worth Conjoint Analysis: A Study on Organic Soap Products," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(1), pages 259-276, January.
• Ozturk, Bilge Nur & Akinci, Serkan, 2019. "The Impact of Advertising Content on Purchase Intention: A Moderated Mediation Model of Attitude toward the Product and Environmental Concern," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(1), pages 277-296, January.
• Dursun, Inci & Tumer Kabadayi, Ebru & Ceylan, Kutalmis Emre & Gokmen Koksal, Cansu, 2019. "Russian Consumers’ Responses to Turkish Products: Exploring the Roles of Country Image, Consumer Ethnocentrism, and Animosity," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(2), pages 499-515, April.
• Coskun, Taha & Marangoz, Mehmet, 2019. "Development of the Hedonic and Utilitarian Consumption Behavior Scale: Reliability and Validity Study," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(2), pages 517-539, April.
• Sozer, Edin Guclu, 2019. "The Effect of Message Valence on e-WoM Spread: A Moderated Mediation Analysis," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(2), pages 541-555, April.
• Ozkaya, Berkay & Deniz, Elif, 2019. "A Research on City Branding Activities: The Case of Karşıyaka/İzmir," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(2), pages 557-574, April.
• Serener, Berna, 2019. "Testing the Homogeneity of Non-Adopters of Internet Banking," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(3), pages 699-708, May.
• Arslan, Yusuf & Sututemiz, Nihal, 2019. "Exploring the Effects of Self-Image Congruity and Religiosity on Brand Equity of Grocery Stores," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(4), pages 959-972, July.
• Iscioglu, Tutku Eker, 2019. "To What Extent Company Image Improves through Cause-Related Marketing? An Evidence from Food Industry," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(4), pages 973-990, July.
• Faiz, Emel & Uludag, Gamze, 2019. "Güdülenmiş Tüketici Yenilikçiliğinin Değiştirme Maliyeti ve Algılanan Değer Üzerindeki Etkisine Yönelik Bir Model Önerisi: Akıllı Telefon Pazarı Örneği (A Model Proposal for the Effect of Motivated Co," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(4), pages 991-1004, July.
• Ozdemir, Erkan & Akcay, Gamze, 2019. "The Effect of Gender Identity on Consumers’ Impulse Buying Behavior and The Moderating Role of Biological Sex," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(5), pages 1109-1125, October.
• Raza, Muhammad & Farooghi, Reema & Shah, Saeed Abbas, 2019. "Determinants of Brand Loyalty in the Cola Industry of Pakistan: A Case Study of Pepsi Cola," Sukkur IBA Journal of Management and Business, Sukkur IBA University, vol. 6(1), pages 12-33, Jan-June.
• Abrar, Kashif, 2019. "Impact of Customerization and Customer Engagement on Brand Love with the Mediating role of Brand Performance:Evidence from Hotel Industry of Pakistan," Sukkur IBA Journal of Management and Business, Sukkur IBA University, vol. 6(1), pages 66-86, Jan-June.
• Soomro, Raheem Bux & Brohi, Noor Ahmed & Memon, Khair Muhammad & Gilal, Rehman Gul, 2019. "Measuring Customer Satisfaction When Dining at a Casual Restaurant: An Application of Kisang's Model," Sukkur IBA Journal of Management and Business, Sukkur IBA University, vol. 6(2), pages 1-23, July-Dece.
• Rashid, Kamran & Malik, Shaheer & Waseem, Maimoona, 2019. "Adoption of Reverse Logistics in Food Companies: A Case of Pakistan," Sukkur IBA Journal of Management and Business, Sukkur IBA University, vol. 6(2), pages 24-57, July-Dece.
• Kausar, Sadia, 2019. "Impact of Senior Management Support, Employees' Involvement, and Open Corporate Culture on The Motivation of Employees: An Empirical Study," Sukkur IBA Journal of Management and Business, Sukkur IBA University, vol. 6(2), pages 99-113, July-Dece.
• Herrero Crespo, Ángel & San Martín Gutiérrez, Héctor & García de los Salmones Sánchez , María del Mar, 2019. "Servicios “Smart” y valor de los destinos turísticos inteligentes: análisis desde la perspectiva de los residentes," INVESTIGACIONES REGIONALES - Journal of REGIONAL RESEARCH, Asociación Española de Ciencia Regional, issue 45, pages 77-91.
• Rojas-Lamorena, Álvaro & Alcántara-Pilar, Juan & Sánchez-Duarte, Iván & Rodríguez-López, Mª Eugenia, 2019. "The effect of spectators’ cultural values and their involvement on the attitude towards the contents of the television series," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 7(1), pages 53-66.
• Sánchez Jiménez, Miguel & Matos, Nelson & Correia, Marisol, 2019. "Evolution Of The Presence And Engagement Of Official Social Networks In Promoting Tourism In Spain," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 7(3), pages 210-225.
• Guerreiro, Cátia & Viegas, Margarida & Guerreiro, Manuela, 2019. "Social Networks And Digital Influencers: Their Role In Customer Decision Journey In Tourism," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 7(3), pages 240-260.
• GHINEA, Ciprian Adrian, 2019. "Rethinking Persuasion In Religious Symbolic Communication: A Marketing Point Of View," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 19(3), pages 101-110.
• PETRACHE (LANG), Beatrice Georgeta & ISMANĂ-ILIȘAN, Camelia Maria & CREȚOIU, Raluca, 2019. "The Opinions And Preferences Of The European Buyers On The Furniture And Furniture Accessories Market," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 19(1), pages 95-114.
• Kuchumov, Arthur V. & Tchaikovsky, Alexandra V. & Voloshinova, Marina V. & Boikova, Yulia M., 2019. "Emotional branding: the new paradigm of relationship management with customers," Economic Consultant, Roman I. Ostapenko, vol. 27(3), pages 19-26.
• Vujicic, Maja & Vujicic-Tomic, Brankica & Klaric, Mia, 2019. "Meeting Halfway — Comparison Between Cost-Based And Demand-Based Pricing Methods," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 10(2), pages 215-225.
• Da HUO & Yan CHEN & Ken HUNG & Rihui OUYANG & Baowen SUN & Yinghui CAI, 2019. "Quality Management of E-business: A Key Node Analysis of Ecological Network in Digital Economy by Using Artificial Intelligence," Journal for Economic Forecasting, Institute for Economic Forecasting, vol. 0(2), pages 166-179, June.
• Nosica RIZKALLA & PURNAMANINGSIH & Trihadi Pudiawan ERHAN, 2019. "A study of Curtailment Behaviour in the Context of University Students in Indonesia: The Role of Values and Norms," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 4(2), pages 1-13, June.
• Radojko LUKIC & Dragan VOJTESKI KLJENAK, 2019. "The Analysis of the Interest Cost of the Trading Companies in Serbia," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 4(2), pages 1-13, June.
• Ayse Nilgun BALAS & Halil Dincer KAYA, 2019. "The Impact of Global Crisis on the Subsidies PAID to Retailers and Wholesalers in Eastern European and Central Asian Countries," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 20(1), pages 14-29, March.
• Tung Moi Chiew & Christine Mathies & Paul Patterson, 2019. "The effect of humour usage on customer’s service experiences," Australian Journal of Management, Australian School of Business, vol. 44(1), pages 109-127, February.
• Nitika Garg, 2019. "Misery wants control: The roles of helplessness and choice in the sadness–consumption relationship," Australian Journal of Management, Australian School of Business, vol. 44(3), pages 407-424, August.
• Songporn Hansanti & Thanabadee Wayuwattanasiri & Daoroong Aiyadech, 2019. "MARKETING FACTORS AND BRAND EQUITY IN ON THE CONSUMER?S BUYING DECISION OF MODERN TRADE THE DOHOME IN BANGKOK AND ITS ViCINITY," Proceedings of International Academic Conferences 8710578, International Institute of Social and Economic Sciences.
• Chuenjit Changchenkit, 2019. "Customer Satisfaction towards Service Quality of Energy Complex Conference Rooms in Thailand," Proceedings of International Academic Conferences 8710675, International Institute of Social and Economic Sciences.
• Divesh Kumar, 2019. "Modelling the enablers of sustainable value co-creation at tourist destinations," Proceedings of International Academic Conferences 9010824, International Institute of Social and Economic Sciences.
• Nugzar Todua, 2019. "Attitude of Georgian Consumers to Healthy Nutrition," Proceedings of International Academic Conferences 9111297, International Institute of Social and Economic Sciences.
• Edwin Theron, 2019. "Dual commitment: Evidence from an emerging country perspective," Proceedings of International Academic Conferences 9410923, International Institute of Social and Economic Sciences.
• Ekaterine Maglakelidze & Eka Gegeshidze & Maia Veshaguri & Natia Kamushadze, 2019. "Empowering Residential Customers to Benefit from Net Metering in the Power Market of Georgia," Proceedings of International Academic Conferences 9412082, International Institute of Social and Economic Sciences.
• Yupawan Vannavanit & Sirirat Kosakarika, 2019. "Thai Customer Satisfaction in Shopee Application," Proceedings of International Academic Conferences 9712140, International Institute of Social and Economic Sciences.
• Andreas Zehetner & Daniela Zehetner, 2019. "Recruitment marketing: Do we understand what Generation Z expects from its future employers?," Proceedings of International Academic Conferences 9812299, International Institute of Social and Economic Sciences.
• Chris Pentz & Markus Filter, 2019. "?From Generation Y to Generation Wine? A Best-Worst scaling study of wine attribute importance," Proceedings of International Academic Conferences 9911552, International Institute of Social and Economic Sciences.
• Natália Matkov?íková & Miroslava Szarková, 2019. "Company tools to attract and recruit quality workforce in the labor market," Proceedings of International Academic Conferences 9912208, International Institute of Social and Economic Sciences.
• Soumaya Cheikhrouhou & Deny Bélisle, 2019. "Package Transparency, Opacity, and Windowing: An Investigation of the Canadian Food Industry Practices," Proceedings of International Academic Conferences 9912334, International Institute of Social and Economic Sciences.
• Riané Dalziel, 2019. "Influence of celebrities and salespeople on female Generation Y students? attitudes towards beauty products," Proceedings of International Academic Conferences 9912337, International Institute of Social and Economic Sciences.
• Costa Synodinos & Kirty-Lee Sharp, 2019. "Are Generation Y students brand loyal to their university? A case of attitude, commitment and trust on student brand loyalty," Proceedings of International Academic Conferences 9912358, International Institute of Social and Economic Sciences.
• Costa Synodinos, 2019. "Environmental purchase behaviour concerns of African Generation Y students in South Africa," Proceedings of International Academic Conferences 9912363, International Institute of Social and Economic Sciences.
• Zöhre Akyol & Mehmet Tokatl?, 2019. "How Banned Brands Come To Light: A Content Analysis on Stealth Marketing Cases From Turkey," Proceedings of Business and Management Conferences 8511442, International Institute of Social and Economic Sciences.
• Charitha Harshani Perera & Rajkishore Nayak & Long Thang Van Nguyen, 2019. "Role of social word-of-mouth on emotional brand attachment and brand choice intention: A study on private educational institutes in Vietnam," Proceedings of Business and Management Conferences 8611115, International Institute of Social and Economic Sciences.
• Valentina Kalygina & Anna Chernysheva, 2019. "Glocalization Strategy Of The International Companies In The Russian Fmcg Market Under The Import Substitution Policy," Proceedings of Business and Management Conferences 8612010, International Institute of Social and Economic Sciences.
• Adriana Csikósová & Katarína ?ulková & Mária Jano?ková, 2019. "Consumer behaviour in the tourism market typology," Proceedings of Business and Management Conferences 8612324, International Institute of Social and Economic Sciences.
• Edwin Theron, 2019. "When Service Recovery Goes Wrong ? The Harmful Effect On Trust," Proceedings of Business and Management Conferences 9411116, International Institute of Social and Economic Sciences.
• Pradeep Dharmadasa & Chanaka Wijewardena, 2019. "Impact of Country of Origin Effect (COE) on Consumer Purchase Intentions," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 7(1), pages 74-86, May.
• Gulcin Ipek Emeksiz, 2019. "The Possible Risks of Using Facebook in Corporate Communication," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 7(2), pages 30-42, November.
• Vjosa Fejza & Hykmete Bajrami, 2019. "Marketing Analysis in the Water Production Sector in Kosovo. Case Study ?Dea Water?," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 7(2), pages 59-79, November.
• Gulcin Ipek Emeksiz, 2019. "The Factors Which Lead Brands To Use Social Media In External Corporate Communication," International Journal of Social Sciences, International Institute of Social and Economic Sciences, vol. 8(2), pages 75-87, September.
• Madalina Balau, 2019. "Symbolic and Affective Motives, Constraints and Self-Effi cacy among Romanian Car Buyers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(9), pages 14-29.
• Lorenza Kirana & Nila A. Windasari, 2019. "Motivation and Value of Low-Cost Green Car (LCGC) Purchase Intention Across Generations," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(9), pages 30-41.
• Bianka M³odkowska, 2019. "Influencers on Instagram and YouTube and Their Impact on Consumer Behaviour," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(9), pages 4-13.
• Urszula Swierczynska-Kaczor, 2019. "Exploring the Relationship Between Viewer Experience and Movie Genre – A Study Based on Text Mining of Online Movie Reviews (Relacja pomiedzy doswiadczeniami widza a gatunkiem filmowym – badanie opart," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 17(85), pages 154-175.
• Malgorzata Pol, 2019. "Marketing Automation in B2B Services as a Necessary Form in Acquiring a Contemporary Client (Automatyzacja marketingu w uslugach B2B jako niezbedna forma pozyskiwania wspolczesnego klienta)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 17(85), pages 74-88.
• Neviana Krasteva, 2019. "Co Creation Of Value As A Trend In Contemporary Marketing," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, vol. 17(1), pages 149-168, June.
• Neviana Krasteva, 2019. "Co Creation Of Value As A Trend In Contemporary Marketing," Yearbook of St Kliment Ohridski University of Sofia, Faculty of Economics and Business Administration, St Kliment Ohridski University of Sofia, Faculty of Economics and Business Administration, vol. 17(9), pages 149-168, June.
• Luiza Emanuela Bucur & Natalia Manea & Dumitru Goldbach, 2019. "Opinions and Perceptions of Bank Managers on the Quality of Provision of Internet Banking Services," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 8(3), pages 53-59, September.
• Keith Head & Thierry Mayer, 2019. "Brands in Motion: How Frictions Shape Multinational Production," American Economic Review, American Economic Association, vol. 109(9), pages 3073-3124, September.
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• Myriam Ertz & Fabien Durif & Manon Arcand, 2019. "A conceptual perspective on collaborative consumption," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 27-41, June.
• Ping-Yu Hsu & Hong-Tsuen Lei & Shih-Hsiang Huang & Teng Hao Liao & Yao-Chung Lo & Chin-Chun Lo, 2019. "Effects of sentiment on recommendations in social network," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(2), pages 253-262, June.
• Katrine Kunst & Ravi Vatrapu, 2019. "Understanding electronic word of behavior: conceptualization of the observable digital traces of consumers’ behaviors," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(3), pages 323-336, September.
• Anita Ciunova-Shuleska & Nikolina Palamidovska-Sterjadovska, 2019. "Model of satisfaction involving affect and personality traits," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 9(4), pages 485-500, December.
• Sarah Bayer & Henner Gimpel & Serkan Sarikaya, 2019. "Bank customers’ decision-making process in choosing between ethical and conventional banking: a survey-based examination," Journal of Business Economics, Springer, vol. 89(6), pages 655-697, August.
• Claudia Symmank, 2019. "Extrinsic and intrinsic food product attributes in consumer and sensory research: literature review and quantification of the findings," Management Review Quarterly, Springer, vol. 69(1), pages 39-74, February.
• Anastasios-Ioannis Theocharidis & George Karavasilis & Vasiliki Vrana & Evangelos Kehris & Konstantinos Antoniadis, 2019. "What is Affecting Customers’ Intention to Perform Social Media Marketing Activities in the Hotel Industry?," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Marival Segarra-Oña (ed.), Smart Tourism as a Driver for Culture and Sustainability, chapter 0, pages 375-391, Springer.
• Abdelouahab El Boukhari & Rachid Oumlil & Allal Achaba, 2019. "Value Creation in Service Over the Last Two Decades: A Meta-Analysis," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Marival Segarra-Oña (ed.), Smart Tourism as a Driver for Culture and Sustainability, chapter 0, pages 103-119, Springer.
• Anja Plumeyer & Pascal Kottemann & Daniel Böger & Reinhold Decker, 2019. "Measuring brand image: a systematic review, practical guidance, and future research directions," Review of Managerial Science, Springer, vol. 13(2), pages 227-265, April.
• Martin Adam & Michael Wessel & Alexander Benlian, 2019. "Of early birds and phantoms: how sold-out discounts impact entrepreneurial success in reward-based crowdfunding," Review of Managerial Science, Springer, vol. 13(3), pages 545-560, June.
• Thomas Clauss & Peter Harengel & Marianne Hock, 2019. "The perception of value of platform-based business models in the sharing economy: determining the drivers of user loyalty," Review of Managerial Science, Springer, vol. 13(3), pages 605-634, June.
• Cayetano Medina-Molina & Manuel Rey-Moreno & J. Augusto Felício & Inmaculada Romano Paguillo, 2019. "Participation in crowdfunding among users of collaborative platforms: the role of innovativeness and social capital," Review of Managerial Science, Springer, vol. 13(3), pages 529-543, June.
• Marie-Christin Papen & Thomas Niemand & Florian U. Siems & Sascha Kraus, 2019. "The effect of stress on customer perception of the frontline employee: an experimental study," Review of Managerial Science, Springer, vol. 13(4), pages 725-747, August.
• Ahmed S. Ajina, 2019. "The perceived value of social media marketing: an empirical study of online word-of-mouth in Saudi Arabian context," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 6(3), pages 1512-1527, March.
• Nadiia Lysytsia & Maryna Martynenko & Tamara Prytychenko & Oleksandra Gron & Maryna Us, 2019. "Prospects for innovations in marketing of economic educational services in Ukraine," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 6(4), pages 1771-1783, June.
• Nadiia Lysytsia & Maryna Martynenko & Nadiia Bielikova & Oleksandra Gron & Maryna Us, 2019. "Directions of social partnership of employers and universities in the sphere of economic education in Ukraine," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(1), pages 336-352, September.
• Marcin Chrząścik, 2019. "Modelling promotion strategies in local government units with the application of structural equation modelling (SEM) with an example of Warmia and Mazury region," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(2), pages 1258-1278, December.
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• Dionisia Tzavara & Phaedra Clarke & Fotios Misopoulos, 2019. "An Investigation of the Impact of Facebook and Instagram on Consumer Buying Behaviour: The Case of Retail Fashion Consumers in Rhodes, Greece," International Journal of Business and Economic Sciences Applied Research (IJBESAR), International Hellenic University (IHU), Kavala Campus, Greece (formerly Eastern Macedonia and Thrace Institute of Technology - EMaTTech), vol. 12(2), pages 81-87, December.
• Thomas-Agnan, Christine & Morais, Joanna, 2019. "Covariates impacts in compositional models and simplicial derivatives," TSE Working Papers 19-1057, Toulouse School of Economics (TSE).
• Viktorija Grigaliunaite & Lina Pileliene, 2019. "Lithuanian Emigrants’ Satisfaction With Their Holiday In Homeland," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 17(1), pages 63-75, May.
• Ahmet Sinanagic & Beriz Civic & Alma Muratovic, 2019. "Presence Of Internet Marketing And Its Influence Of Business Success Of Companies In Bosnia And Herzegovina," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 17(1), pages 77-89, May.
• Amra Grcic & Ensar Mekic, 2019. "Predictors Of M-Continuance Intention: Case Of Users In Bosnia And Herzegovina," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 17(2), pages 27-40, November.
• Ahmad Miftah Baiquni & Asmai Ishak, 2019. "The Green Purchase Intention Of Tupperware Products: The Role Of Green Brand Positioning," Jurnal Siasat Bisnis, Universitas Islam Indonesia, Department of Management, vol. 23(1), pages 1-14, January.
• Oksana Loginova, 2019. "Price Competition Online: Platforms vs. Branded Websites," Working Papers 1906, Department of Economics, University of Missouri.
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• Marina Yu. SHERESHEVA & Svetlana O. DUNAEVA, 2019. "Networking as the basis for value proposition of transport companies in the railway transit market," Upravlenets, Ural State University of Economics, vol. 10(3), pages 47-57, July.
• Marina M. Dvoryashina & Elena V. Artemova, 2019. "Satisfaction with e-learning: Theoretical approaches and empirical measurements," Upravlenets, Ural State University of Economics, vol. 10(6), pages 42-53, December.
• Irina V. Burlakova & Dmitry A. Karkh & Lyudmila S. Ruzhanskaya, 2019. "Applying category management in procurement in manufacturing companies," Upravlenets, Ural State University of Economics, vol. 10(6), pages 54-66, December.
• Galina S. TIMOKHINA, 2019. "Behaviour of high-income consumers: Results of research of the private banking services market in Russia," Upravlenets, Ural State University of Economics, vol. 10(4), pages 85-97, September.
• Larisa M. KAPUSTINA & Evgeniya A. ZHADKO, 2019. "Brand management based on consumer perceptions of a university," Upravlenets, Ural State University of Economics, vol. 10(4), pages 98-109, September.
• Laura Meraviglia, 2019. "No Role For Conscious Consumer In The Battle Against Counterfeiting. A Socio-Cultural Approach," Rivista Internazionale di Scienze Sociali, Vita e Pensiero, Pubblicazioni dell'Universita' Cattolica del Sacro Cuore, vol. 127(3), pages 265-284.
• Laura Meraviglia, 2019. "No Role For Conscious Consumer In The Battle Against Counterfeiting. A Socio-Cultural Approach," Rivista Internazionale di Scienze Sociali, Vita e Pensiero, Pubblicazioni dell'Universita' Cattolica del Sacro Cuore, vol. 157(3), pages 265-284.
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• Desislava Racheva, 2019. "Analysis of Changes in the Regulatory Requirements for Participants in the Non-life Insurance Market in Bulgaria," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 8(2), pages 120-129, August.
• Krista Neykova, 2019. "Customer Loyalty in Retail Banking," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 8(2), pages 140-147, August.
• Penka Goranova, 2019. "Personal Sales and e-Business," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 8(2), pages 163-170, August.
• Violeta Peteva & Miglena Dushkova, 2019. "The Role of Digitalization in Consumer Protection in Bulgaria," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 8(2), pages 37-46, August.
• Boycho Boychev, 2019. "The Role and Place of the Podcast in the Digital Market," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 8(2), pages 94-99, August.
• Violeta Dimitrova, 2019. "Evolution of Retail Distribution Functions in Omnichannel Environment (Evidence from Bulgarian Retail Sector)," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 8(3), pages 101-110, December.
• Yulia Hristova, 2019. "The Second-Hand Goods Market: Trends and Challenges," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 8(3), pages 62-71, December.
• Ivanka Kamenova, 2019. "Outsourcing Industry, Construction Of Office Buildings, And The Office Market In Bulgaria - Trends And Development," INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE "CONSTRUCTION ENTREPRENEURSHIP AND REAL PROPERTY", University of Economics - Varna, issue 1, pages 142-153.
• Oghenenyerhovwo Rita Inoni & Charles Gabriel Efe Salami & Ajulu Peter Olannye, 2019. "Effects of Internal and External Factors on Organizational Buying Behaviour: A Review of Extant Literature," Izvestiya, Varna University of Economics, issue 3, pages 216-237.
• Bistra Vasileva (ed.), 2019. "Bulgarian-Chinese Forum (BCF 2018) on International Cluster Policies," Conferences of the department Marketing, Publishing house Science and Economics Varna, number 2.
• Bakır Mahmut & Akan Şahap & Durmaz Emrah, 2019. "Exploring service quality of low-cost airlines in Europe: An integrated MCDM approach," Economics and Business Review, Sciendo, vol. 5(2), pages 109-130, June.
• Skackauskiene Ilona & Vilkaite-Vaitone Neringa, 2019. "Methodological Perspective of Evaluation of Green Marketing Performance," Economics and Business, Sciendo, vol. 33(1), pages 183-191, January.
• Levens Michael, 2019. "Enhancing the Value of Lifestyle Bundles," Economics and Culture, Sciendo, vol. 16(1), pages 1-7, June.
• Jeseviciute-Ufartiene Laima, 2019. "Consumer Involvement in the Purchasing Process: Consciousness of the Choice," Economics and Culture, Sciendo, vol. 16(1), pages 126-136, June.
• Kral Pavol & Janoskova Katarina & Durana Pavol, 2019. "Linear Model for Brand Portfolio Optimization," Economics and Culture, Sciendo, vol. 16(1), pages 32-39, June.
• Durana Pavol & Kliestikova Jana & Kovacova Maria, 2019. "The Quality of Brand Products: Expected Attributes vs. Perceived Reality," Economics and Culture, Sciendo, vol. 16(1), pages 98-107, June.
• Mitrović Dijana Medenica & Simović Olivera & Raičević Milica, 2019. "Personalized Marketing in the Function of the Tourist Destination Improvement," Economics, Sciendo, vol. 7(1), pages 127-137, June.
• Gillpatrick Tom, 2019. "The Digital Transformation of Marketing: Impact on Marketing Practice & Markets," Economics, Sciendo, vol. 7(2), pages 139-156, December.
• Król Karol, 2019. "The Link Rot Phenomenon and its Influence on the Quality of the Websites of Rural Tourism Facilities in Poland," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, vol. 12(1), pages 68-79, March.
• Król Karol, 2019. "Marketing Potential of Websites of Rural Tourism Facilities in Poland," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, vol. 12(2), pages 158-172, June.
• Gralak Katarzyna, 2019. "Support for the Development of Tourism from European Funds in the Eastern Poland Region in the Years 2014-2020," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, vol. 12(3), pages 265-274, September.
• Savić Jovana & Veselinović Nevena, 2019. "Measuring Clients’ Attitudes About Banking Services Quality Using the SERVQUAL Model," Economic Themes, Sciendo, vol. 57(2), pages 201-217, June.
• Łaszkiewicz Anna, 2019. "Cooperation Between Organizations and Consumers – Motivating and Rewarding in the Process of Co-Creation," Folia Oeconomica Stetinensia, Sciendo, vol. 19(2), pages 68-80, December.
• Halkin Andrii & Bliumska-Danko Kseniia & Smihunova Olena & Dudnyk Elena & Balandina Iryna, 2019. "Investigation Influence of Store Type on Emotional State of Consumer in the Urban Purchase," Foundations of Management, Sciendo, vol. 11(1), pages 7-22, March.
• Ningrum Nonik K. & Ayem Sri, 2019. "The congruency between self and brand," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 10(1), pages 139-147, April.
• Hutami Lusia Tria Hatmanti & Kurniawan Ignatius Soni, 2019. "The Analysis of Marketing performance in Yogyakarta SMEs," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 10(3), pages 170-180, December.
• Yeo Amy Chu May & Ong Wei Seng & Kwek Choon Ling, 2019. "The antecedents influencing shoppers’ frequencies of visit and purchase intention in the shopping mall: A study on the pull factors," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 10(3), pages 53-74, December.
• Witek-Hajduk Marzanna K. & Grudecka Anna, 2019. "Country of origin from a management perspective of emerging market companies," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 55(3), pages 212-229, September.
• Wąsowicz-Zaborek Elżbieta, 2019. "Antecedents of loyalty intentions among young adult tourists: a survey," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 55(4), pages 331-345, December.
• Brzozowska-Woś Magdalena & Schivinski Bruno, 2019. "The Effect of Online Reviews on Consumer-Based Brand Equity: Case-Study of the Polish Restaurant Sector," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 27(3), pages 2-27, September.
• Eneizan Bilal Mohammad & Alsakarneh Asaad Ahmad abdelqader & AL-kharabsheh Kamel A. & AL-Abrrow Hadi & Alnoor Alhamzah, 2019. "An Investigation into the Relationship between Emotional Labor and Customer Satisfaction," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 27(4), pages 23-47, December.
• Alperytė Irena & Išoraitė Margarita, 2019. "Developing a City Brand," Journal of Intercultural Management, Sciendo, vol. 11(4), pages 1-27, December.
• Kaczorowska-Spychalska Dominika, 2019. "How chatbots influence marketing," Management, Sciendo, vol. 23(1), pages 251-270, June.
• Nikiel Sławomir, 2019. "New business models for Cultural and Creative Institutions," Management, Sciendo, vol. 23(2), pages 124-137, December.
• Hajdas Monika, 2019. "Cultural Codes and Brand Equity Relations – Exploratory Study and Research Implications," Management Sciences. Nauki o Zarządzaniu, Sciendo, vol. 24(1), pages 19-27, March.
• Muszyńska Karolina, 2019. "Criteria and Factors for the Choice of Private Label Brands by Customers of Retail Chains," Management Sciences. Nauki o Zarządzaniu, Sciendo, vol. 24(4), pages 18-23, December.
• Sulich Adam & Rutkowska Małgorzata, 2019. "Between Green and Turquoise Management Styles," Management Sciences. Nauki o Zarządzaniu, Sciendo, vol. 24(4), pages 24-31, December.
• Savciuc Oxana & Timotin Alina, 2019. "The Integration of Behavioural Change Models in Social Marketing Programs in Public Health," Marketing – from Information to Decision Journal, Sciendo, vol. 2(1), pages 30-39, June.
• Shahriar Shamsul Huq Bin & Islam Mahbub Ul & Khan Md. Fayjullah & Arafat Sayed & Rahman Saifur, 2019. "A First-Mover Lost Market Opportunity: a Case Study," Marketing – from Information to Decision Journal, Sciendo, vol. 2(1), pages 40-49, June.
• Broeder Peter & Snijder Hessel, 2019. "Colour in Online Advertising: Going for Trust, Which Blue is a Must?," Marketing – from Information to Decision Journal, Sciendo, vol. 2(1), pages 5-15, June.
• Timotin Alina, 2019. "Instruments of Developing Social Marketing in Public Health," Marketing – from Information to Decision Journal, Sciendo, vol. 2(1), pages 50-60, June.
• Moldovan Răzvan A. & Ciornea Raluca, 2019. "The Effect of Online Unpaid Reviews made by Renowned Vloggers: the Case of Smartphones," Marketing – from Information to Decision Journal, Sciendo, vol. 2(2), pages 18-34, December.
• Scridon Mircea-Andrei, 2019. "Does Emotional Value Play a Role in the Relationship between Risk and Loyalty?," Marketing – from Information to Decision Journal, Sciendo, vol. 2(2), pages 35-42, December.
• Băcilă Mihai F. & Ciornea Raluca & Drule Alexandra M. & Cohut Andreea M., 2019. "Investigation of the Attitudes Towards Celebrities Endorsed Advertisements – Audience Groups Comparison," Marketing – from Information to Decision Journal, Sciendo, vol. 2(2), pages 5-17, December.
• Baruk Agnieszka Izabela, 2019. "Associations with the University as an Employer in the Years 2016–2019 — Young Potential Employees Perspective," Marketing of Scientific and Research Organizations, Sciendo, vol. 32(2), pages 131-151, June.
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• Baruk Agnieszka Izabela, 2019. "Reasons of Polish young potential employees’ interest In a university as the employer vr perceiving its employees," Marketing of Scientific and Research Organizations, Sciendo, vol. 33(3), pages 27-51, September.
• Rocco Sanja & Selinšek Aleksandra, 2019. "The Structure of Design Orientation and its Relationship with Market Orientation," Naše gospodarstvo/Our economy, Sciendo, vol. 65(3), pages 50-62, September.
• Maček Anita & Ovin Rasto & Starc-Peceny Urška, 2019. "Smart Cities Marketing and Its Conceptual Grounds," Naše gospodarstvo/Our economy, Sciendo, vol. 65(4), pages 110-116, December.
• Jílková Petra & Králová Petra, 2019. "E-customer behaviour and cross border shopping development," Open Economics, De Gruyter, vol. 2(1), pages 109-123, January.
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• Mokoena Bakae Aubrey, 2019. "The Relationship Between Selected Market Orientation Dimensions and Organizational Performance within Universities in South Africa," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 64(3), pages 54-68, December.
• Cantaragiu Ramona, 2019. "The Impact of Gender on Food Waste at the Consumer Level," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 29(4), pages 41-57, December.
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• Catherine Prentice, 2019. "Emotional Intelligence and Marketing," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11363, June.
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• Svend Hollensen & Marc Oliver Opresnik, 2019. "Strategy Formulation in the Marketing Planning Process," World Scientific Book Chapters, in: MARKETING A Relationship Perspective, chapter 3, pages 139-202, World Scientific Publishing Co. Pte. Ltd..
• Svend Hollensen & Marc Oliver Opresnik, 2019. "Marketing Mix in the Marketing Planning Process," World Scientific Book Chapters, in: MARKETING A Relationship Perspective, chapter 4, pages 203-382, World Scientific Publishing Co. Pte. Ltd..
• Svend Hollensen & Marc Oliver Opresnik, 2019. "Implementation and Controlling in the Marketing Planning Process," World Scientific Book Chapters, in: MARKETING A Relationship Perspective, chapter 5, pages 383-477, World Scientific Publishing Co. Pte. Ltd..
• Catherine Prentice, 2019. "Emotional Intelligence And Marketing," World Scientific Book Chapters, in: EMOTIONAL INTELLIGENCE AND MARKETING, chapter 1, pages 1-12, World Scientific Publishing Co. Pte. Ltd..
• Catherine Prentice, 2019. "The Power Of Employee Influence," World Scientific Book Chapters, in: EMOTIONAL INTELLIGENCE AND MARKETING, chapter 2, pages 13-31, World Scientific Publishing Co. Pte. Ltd..
• Catherine Prentice, 2019. "Service Encounter," World Scientific Book Chapters, in: EMOTIONAL INTELLIGENCE AND MARKETING, chapter 3, pages 33-45, World Scientific Publishing Co. Pte. Ltd..
• Catherine Prentice, 2019. "Emotional Intelligence," World Scientific Book Chapters, in: EMOTIONAL INTELLIGENCE AND MARKETING, chapter 4, pages 47-84, World Scientific Publishing Co. Pte. Ltd..
• Catherine Prentice, 2019. "Emotional Intelligence And Internal Marketing," World Scientific Book Chapters, in: EMOTIONAL INTELLIGENCE AND MARKETING, chapter 5, pages 85-111, World Scientific Publishing Co. Pte. Ltd..
• Catherine Prentice, 2019. "Emotional Intelligence And Dramaturgical Marketing," World Scientific Book Chapters, in: EMOTIONAL INTELLIGENCE AND MARKETING, chapter 6, pages 113-131, World Scientific Publishing Co. Pte. Ltd..
• Catherine Prentice, 2019. "Emotional Intelligence And Relational Encounter Marketing," World Scientific Book Chapters, in: EMOTIONAL INTELLIGENCE AND MARKETING, chapter 7, pages 133-163, World Scientific Publishing Co. Pte. Ltd..
• Catherine Prentice, 2019. "Emotional Intelligence And External Marketing," World Scientific Book Chapters, in: EMOTIONAL INTELLIGENCE AND MARKETING, chapter 8, pages 165-184, World Scientific Publishing Co. Pte. Ltd..
• Catherine Prentice, 2019. "Emotional Intelligence And Impersonal Encounter Marketing," World Scientific Book Chapters, in: EMOTIONAL INTELLIGENCE AND MARKETING, chapter 9, pages 185-212, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Product-Centric Perspective: Connectivity In Product Development," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 1, pages 3-31, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Customer-Centric Perspective: Connecting With Digital Consumers," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 2, pages 33-74, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Human-Centric Perspective: Doing Good By Doing Well In The Connected World," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 3, pages 75-97, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Marketing 4.0: Moving From Traditional To Digital," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 4, pages 99-123, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Marketing Strategies For Value Exploration," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 5, pages 127-148, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Marketing Tactics For Value Engagement," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 6, pages 149-174, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Marketing Values For Excellent Execution," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 7, pages 175-210, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Asia’S Local Champions," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 8, pages 213-237, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Asia’S Regional Players: Asia Vision, Local Action," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 9, pages 239-274, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Asia’S Multinational Companies: Global Value, Regional Strategy, Local Tactic," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 10, pages 275-306, World Scientific Publishing Co. Pte. Ltd..
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• Petra Leonora Cvitanović, 2019. "Unaprjeđenje strategije konkurentskog pozicioniranja poduzeća primjenom marketinške revizije," EFZG Working Papers Series 1904, Faculty of Economics and Business, University of Zagreb.
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• Rodek, Nóra & Marton, Zsuzsanna & Ernszt, Ildikó & Birkner, Zoltán, 2019. "Are the Hungarians on the Right Track Toward Sustainable Consumption?," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019, pages 433-440, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
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• Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," MPRA Paper 95654, University Library of Munich, Germany.
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• KENAN Güllü & DIDEM Asar, 2019. "Ethical Evaluations For Virtual Entrepreneurship Applications Of Travel Agencies: A Research On Consumer Differences," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 71(1), pages 68-81, March.
• FUCIU Mircea, 2019. "The Rise Of Instagram - Evolution, Statistics, Advantages And Disatvantages," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 71(4), pages 53-63, December.
• Garrod Luke & Li Ruochen & Wilson Chris M., 2019. "Transaction Costs as a Source of Consumer Stockpiling," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 19(3), pages 1-15, July.
• Gabriela LAZAR (SOARE), 2019. "Creation And Communication Of The Brand Of An Educational Institution," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 4(3), pages 103-108.
• Ailinca Alina Georgeta, 2019. "Longer Lifetime For Products, Product Suicide Code And Sustainable Development," Management Strategies Journal, Constantin Brancoveanu University, vol. 46(4), pages 203-209.
• Oana Bocanete, 2019. "Managerial Measures To Increase The Sales Quota Using The Promotional Mix - Case Study," Management Strategies Journal, Constantin Brancoveanu University, vol. 46(4), pages 81-91.
• Oana Bocanete, 2019. "Managerial Assessment By Applying Of The Marketing Mix Regarding The Sales Stimulation - Case Study," Management Strategies Journal, Constantin Brancoveanu University, vol. 46(4), pages 92-99.
• Rossella Sorio & Béatrice Siadou-Martin, 2019. "Adoption ou rejet de l’innovation, une approche par la théorie des prospects : le cas des vins allégés en alcool," Innovations, De Boeck Université, vol. 0(1), pages 161-187.
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• John A. List & James J. Murphy & Michael K. Price & Alexander G. James, 2019. "Do Appeals to Donor Benefits Raise More Money than Appeals to Recipient Benefits? Evidence from a Natural Field Experiment with Pick.Click.Give," NBER Working Papers 26559, National Bureau of Economic Research, Inc.
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• Agus SUROSO & MAFUDI & Amber LUMBANTORUAN & Ascaryan RAFINDA, 2019. "The Impact Of Digital Marketing On Rural Products: A Case Study In Sumbang, Indonesia," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 137-142, December.
• Carmit Moshe ROZENTAL, 2019. "Factors Influencing The Marketing Of Women To Senior Managerial Positions – Proposed Qualitative Research Design," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 143-151, December.
• Corina CARA, 2019. "Dark Patterns In The Media: A Systematic Review," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 14, pages 105-113, December.
• Mihaela ŞTIR, 2019. "Business-To-Consumer E-Commerce In Romania – Evolution And Trends," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 14, pages 127-134, December.
• Adriana UNGUREANU & Emilia PASCU, 2019. "How To Persuade Customers In Selling Nanoproducts?," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 14, pages 135-141, December.
• Emanuela Maria AVRAM, 2019. "Brand Logo Perception In A Globalized Society," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 19, pages 39-46, May.
• Stefan-Alexandru CATANA, 2019. "A New Approach To Retail Marketing – Ways Of Services Marketing," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 19, pages 75-77, May.
• Renata Francisco Baldanza & Lívia Nogueira-Pellizzon, 2019. "Co-creation in conventional and collaborative businesses," Estudios Gerenciales, Universidad Icesi, vol. 35(151), pages 95-108, June.
• Fabiana Gama de Medeiros & Francisco José da Costa, 2019. "Uma proposta de visualizacao do sistema agregado de marketing turístico," Estudios Gerenciales, Universidad Icesi, vol. 35(152), pages 237-248, September.
• Gina-María Pipoli de Azambuja & Iñaki García-Arrizabalaga & Gustavo Rodríguez-Peña, 2019. "Do image and familiarity have a significant effect on purchase intention?," Estudios Gerenciales, Universidad Icesi, vol. 35(152), pages 249-258, September.
• José A. Flecha & María de los M. Santos-Corrada & Evelyn Lopez & Virgin Dones, 2019. "Millenials: las gratificaciones generadas por el uso de snapchat y su impacto en la interacción con contenidos de marca," Estudios Gerenciales, Universidad Icesi, vol. 35(152), pages 259-270, September.
• Guisell Larregui-Candelaria & Juan C. Sosa-Varela & Maribel Ortíz-Soto, 2019. "Amor hacia la marca: una perspectiva de relación continua," Estudios Gerenciales, Universidad Icesi, vol. 35(152), pages 271-282, September.
• Enrique Bianchi & Juan Manuel Bruno & Carolina Sánchez, 2019. "La influencia de pares como antecedente de la actitud y la capacidad de innovación en el comportamiento ecológico," Estudios Gerenciales, Universidad Icesi, vol. 35(152), pages 283-291, September.
• José A. Flecha & María de los M. Santos-Corrada & Sandra Mena-Candelaria, 2019. "El efecto de la autocongruencia en un sello de denominación de origen: el sello hecho en Puerto Rico," Estudios Gerenciales, Universidad Icesi, vol. 35(152), pages 292-300, September.
• Cristian-Alejandro Rubalcava de León & Yesenia Sánchez-Tovar & Mónica-Lorena Sánchez-Limón, 2019. "La conciencia de marca en redes sociales: impacto en la comunicación boca a boca," Estudios Gerenciales, Universidad Icesi, vol. 35(152), pages 313-320, September.
• Gonzalo Maldonado-Guzmán, 2019. "Exploración de la gestión de marca en las pequenas empresas de servicios de México," Estudios Gerenciales, Universidad Icesi, vol. 35(152), pages 331-342, September.
• Claudia Patricia Grisales Castro, 2019. "El marketing olfativo como posicionamiento de marcas," REVISTA TENDENCIAS, Universidad de Narino, vol. 20(2), pages 69-92, December.
• Andrea Lorena Arteaga Flórez & Diego Marcel De La Rosa Salazar, 2019. "Analisis de marketing en las tiendas y superetes de la ciudad de San Juan de Pasto," REVISTA TENDENCIAS, Universidad de Narino, vol. 20(2), pages 93-115, December.
• Iveta Broučková & Eva Jaderná & Alena Srbová, 2019. "Promotion of products in retro-designed packaging," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 14(1), pages 12-22.
• Samuel Smolka, 2019. "Characteristics of Slovak consumers generations," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 14(1), pages 2-11.
• Dana Vokounová & Janka Táborecká-Petrovičová, 2019. "Shopping styles of young generations," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 14(1), pages 34-41.
• Romana Čočková & Peter Štarchoň & Lucia Vilčeková, 2019. "The utilisation of multimedia research laboratories in practice. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 14(1), pages 42-49.
• Andreas Zehetner, 2019. "The Relationship between Emotional Intelligence and Sales Performance in a Business-to-Business Environment; with Implications for Cross-Cultural Adaptability," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 14(2), pages 10-20.
• Michael Wenzler & Sakshi Bhambhani & Michael Schmidthaler, 2019. "Readiness, Use and Enablers of Digital Customer Interaction Tools in Austria," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 14(2), pages 2-9.
• Dagmar Sieglova, 2019. "Advertisement Wars? Watch Whom You Really Offend," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 14(2), pages 21-37.
• Tomáš Peráček, 2019. "Advertising and some of its legislative restrictions in the Slovak Republic," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 14(2), pages 38-51.
• Olga Vasileva & Tamara Tarakanov, 2019. "Communication trends in formation of institutional business environment in tourism of St. Petersburg," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 14(3), pages 16-24.
• Margarethe Überwimmer & Anna Biedersberger & Doris Ehrlinger & Stefan Mang & Christian Stadlmann & David Tempelmayr, 2019. "Industrial service excellence in manufacturing companies: a neo-configurational perspective," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 14(3), pages 2-15.
• Stephan Weinert & Elmar Günther & Edith Rüger-Muck & Gerhard Raab, 2019. "The effect of company guest speakers on perceived employer attractiveness," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 14(3), pages 25-36.
• Miloš Hitka & Andrej Piňák & Silvia Lorincová, 2019. "CRM in a telecommunication company. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 14(4), pages 2-9.
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• Eva Jaderná & Radka Picková & Jana Přikrylová & Michal Hrubý, 2019. "The interest of different generations of Czech consumers in certified products and environmental organizations," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 14(4), pages 10-24.
• Miloš Hitka & Andrej Piňák & Silvia Lorincová, 2019. "CRM in a telecommunication company. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 14(3), pages 37-55.
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• František Olšavský, 2019. "Marketing of territorial unit as a unit of living space," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 14(4), pages 25-41.
• Zsolt Horbulák, 2019. "Corporate social responsibility of SME´s from view of consumers," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 14(4), pages 42-53.
• Bekkerman, Anton & Brester, Gary W., 2019. "Don't Judge a Wine by Its Closure: Price Premiums for Corks in the U.S. Wine Market," Journal of Wine Economics, Cambridge University Press, vol. 14(1), pages 3-25, February.
• Goldstein, Robin S., 2019. "Half-Blind Tasting: A Deception-Free Method for Sizing Placebo and Nocebo Responses to Price and Packaging Attributes," Journal of Wine Economics, Cambridge University Press, vol. 14(3), pages 321-331, August.
• Guofang Huang & K. Sudhir, 2019. "The Causal Effect of Service Satisfaction on Customer Loyalty," Cowles Foundation Discussion Papers 2177, Cowles Foundation for Research in Economics, Yale University.
• K. Sudhir & Hortense Fong & Subroto Roy, 2019. "Greedy or Grateful? Asking for More when Thanking Donors," Cowles Foundation Discussion Papers 2183R, Cowles Foundation for Research in Economics, Yale University, revised Mar 2021.
• Minkyung Kim & K. Sudhir & Kosuke Uetake, 2019. "A Structural Model of a Multitasking Salesforce: Multidimensional Incentives and Plan Design," Cowles Foundation Discussion Papers 2199, Cowles Foundation for Research in Economics, Yale University.
• Minkyung Kim & K. Sudhir & Kosuke Uetake, 2019. "A Structural Model of a Multitasking Salesforce: Multidimensional Incentives and Plan Design," Cowles Foundation Discussion Papers 2199R, Cowles Foundation for Research in Economics, Yale University, revised Apr 2021.
• Иван Марчевски & Венета Любенова, 2019. "Влияние На Потребителските Промоции Върху Ценността На Бранда," Scientific Research Almanac, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 27(1 Year 20), pages 279-306.
• Радослав Йорданов, 2019. "Възможности За Повишаване Качеството На Данните От Онлайн Анкети," Scientific Research Almanac, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 27(1 Year 20), pages 90-124.
• Димитър Тричков, 2019. "Пазарни Предизвикателства И Възможности Пред Телекомите В България," Almanac of PhD Students, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 15(15 Year 2), pages 445-472.
• Veneta Lyubenova, 2019. "Brand Trust As A Source Of Brand Equity," Almanac of PhD Students, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 15(15 Year 2), pages 473-487.
• Криста Нейкова, 2019. "Концептуални Основи На Лоялността," Almanac of PhD Students, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 15(15 Year 2), pages 51-77.
• Димитър Трендафилов, 2019. "Клъстери И Комуникация: Маркетингови Аспекти На Земеделската Практика В България," Electronic magazine "Dialogue", D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 112-126.
• Мария Георгиева, 2019. "Социално-Отговорният Брандинг В Контекста На Концепцията За Управление На Взаимоотношенията С Клиентите," Yearbook of D. A. Tsenov Academy of Economics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 1(1 Year 20), pages 125-154.
• Виктория Станчева, 2019. "Приложение На Математическото Моделиране При Управление На Клиентски Портфейли," Yearbook of D. A. Tsenov Academy of Economics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 1(1 Year 20), pages 155-189.
• Marina Tuneva & Dejan Andonov, 2019. "Public Relations and Their Importance in the Growth of Civil Society Organizations in Macedonia," Journal of Innovative Business and Management, DOBA Faculty, vol. 11(1).
• Milica Slijepčević & Nevenka Popović Šević & Ivana Radojević, 2019. "Limiting Aspects of Neuromarketing Research," Journal of Innovative Business and Management, DOBA Faculty, vol. 11(1).
• Mohammed Abdalrahman, 2019. "Consumer Behaviour Toward Modern Food Products and Trends," Journal of Innovative Business and Management, DOBA Faculty, vol. 11(2).
• Riyanto Efendi & Setyabudi Indartono & Sukidjo Sukidjo, 2019. "The Mediation of Economic Literacy on the Effect of Self Control on Impulsive Buying Behaviour Moderated by Peers," International Journal of Economics and Financial Issues, Econjournals, vol. 9(3), pages 98-104.
• Irina A. Firsova & Dinara G. Vasbieva & Nikolay N. Kosarenko & Maria A. Khvatova & Lev R. Klebanov, 2019. "Energy Consumption Forecasting for Power Supply Companies," International Journal of Energy Economics and Policy, Econjournals, vol. 9(1), pages 1-6.
• Gulnara M. Kvon & Alexey I. Prokopyev & Victor A. Shestak & Anna A. Larionova & Evgeniya V. Shikh, 2019. "Features of Cost Advantages from Implementation of Energy-Saving Projects," International Journal of Energy Economics and Policy, Econjournals, vol. 9(3), pages 53-58.
• Irina A. Firsova & Dinara G. Vasbieva & Aleksandr V. Litvinov & Oxana E. Chernova & Irina V. Telezhko, 2019. "Trends in the Development of the Global Energy Market," International Journal of Energy Economics and Policy, Econjournals, vol. 9(3), pages 59-65.
• Olga V. Borisova & Olga A. Kalugina & Nikolay N. Kosarenko & Aleksandr V. Grinenko & Izida I. Ishmuradova, 2019. "Assessing the Financial Stability of Electric Power Organizations," International Journal of Energy Economics and Policy, Econjournals, vol. 9(3), pages 66-76.
• Rustam Z. Mukhametshin & Nina I. Kryukova & Alexandra V. Beloborodova & Aleksandr V. Grinenko & Olga V. Popova, 2019. "Implementation of Efficient Energy Policy in Russia: Energy Consumption Monitoring and Problem Analysis," International Journal of Energy Economics and Policy, Econjournals, vol. 9(4), pages 224-232.
• Alexey I. Shinkevich & Svetlana S. Kudryavtseva & Marina V. Shinkevich & Indira G. Salimianova & Izida I. Ishmuradova, 2019. "Improving the Efficiency of Production Process Organization in the Resource Saving System of Petrochemical Enterprises," International Journal of Energy Economics and Policy, Econjournals, vol. 9(4), pages 233-239.
• Subaebasni Subaebasni & Henny Risnawaty & A.R. Arie Wicaksono, 2019. "Effect of Brand Image, the Quality and Price on Customer Satisfaction and Implications for Customer Loyalty PT Strait Liner Express in Jakarta," International Review of Management and Marketing, Econjournals, vol. 9(1), pages 90-97.
• Hossam Deraz, 2019. "Factors Contributing to Consumers’ Assessment of Advertisement Value on Social Networking Sites: A Cross-Cultural Focus Group Study," International Review of Management and Marketing, Econjournals, vol. 9(1), pages 13-25.
• Ishani Weerasinghe & B.N.F. Warnakulasooriya, 2019. "Interactions in Virtual Customer Environments (VCEs) toward Customer Relationship Management (CRM): A Study of Tourist Hotels in Sri Lanka," International Review of Management and Marketing, Econjournals, vol. 9(1), pages 44-51.
• Asep Rokhyadi Permana Saputra & Tulus Haryono & Wisnu Untoro, 2019. "Green Products Strategy Impact Of Generic Porter Strategy On Company’s Performance," International Review of Management and Marketing, Econjournals, vol. 9(1), pages 52-61.
• Fitrizal Fitrizal & Nandan Limakrisna, 2019. "Customer Value Determination and its Implications in Customer Loyalty Hotels," International Review of Management and Marketing, Econjournals, vol. 9(2), pages 18-25.
• Mahmoud Yasin & Lucía Porcu & Francisco Liébana-Cabanillas, 2019. "Determinants of Intention to Forward Online Company-generated Content via Facebook," International Review of Management and Marketing, Econjournals, vol. 9(3), pages 148-157.
• Hala M.Y. Diebes & Raed A.M. Iriqat, 2019. "Social Media as a Strategic Marketing Communication Tool in Palestinian Mobile Telecom Companies - Business to Customers Relationship Perspective," International Review of Management and Marketing, Econjournals, vol. 9(3), pages 31-40.
• Muhartini Salim & Lizar Alfansi & Effed Darta & Sularsih Anggarawati & Armelly Amin, 2019. "Indonesian Millenials Online Shopping Behavior," International Review of Management and Marketing, Econjournals, vol. 9(3), pages 41-48.
• Ahmed Suhail Ajina, 2019. "The Role of Social Media Engagement in Influencing Customer Loyalty in Saudi Banking Industry," International Review of Management and Marketing, Econjournals, vol. 9(3), pages 87-92.
• Hajar Makry & Houcine Berbou & Badia Oulhadj, 2019. "Political Marketing in Morocco: From Theories to Stereotypes, Definition and Comparison," International Review of Management and Marketing, Econjournals, vol. 9(4), pages 80-86.
• Fred A. Yamoah, 2019. "Fairtrade UK in Retrospect: From the Niche Genesis to the Revelatory Mainstreaming Marketing Strategy Era (Late 1950s - Late 2000s)," International Review of Management and Marketing, Econjournals, vol. 9(4), pages 110-120.
• Mohannad A.M. Abu Daqar & Ahmad K. A. Smoudy, 2019. "The Role of Artificial Intelligence on Enhancing Customer Experience," International Review of Management and Marketing, Econjournals, vol. 9(4), pages 22-31.
• Mohannad A. M. Abu Daqar & Ahmad K. A. Smoudy, 2019. "The Impact of Consumer Buying Behavior on Customer Relationship Management in the Banking Sector," International Review of Management and Marketing, Econjournals, vol. 9(4), pages 39-46.
• Susylo Asmalyah & Nandan Limakrisna, 2019. "Satisfaction P4GN Program of Narcotics National Agency and its Implication of Trust Students in DKI Jakarta," International Review of Management and Marketing, Econjournals, vol. 9(5), pages 66-73.
• Sabrina O. Sihombing, 2019. "Analysis of the Relationship Between Image, Social Media, and Attitude to Predict Intention to Choose: An Empirical Investigation of Presidential Election in Indonesia," International Review of Management and Marketing, Econjournals, vol. 9(5), pages 9-16.
• Freddy Marilahimbilu Mgiba, 2019. "Social Network Theory, Sigma Six, and Customer Experience Management: Common Elements that Aid Positive Sales-marketing Interface: A Review of the Literature," International Review of Management and Marketing, Econjournals, vol. 9(5), pages 165-172.
• Amged Saleh Shkeer & Zainudin Awang, 2019. "Exploring the Items for Measuring the Marketing Information System Construct: An Exploratory Factor Analysis," International Review of Management and Marketing, Econjournals, vol. 9(6), pages 87-97.
• Ufuk Cebeci & Oguzhan Ince & Hulya Turkcan, 2019. "Understanding the Intention to Use Netflix: An Extended Technology Acceptance Model Approach," International Review of Management and Marketing, Econjournals, vol. 9(6), pages 152-157.
• Hiroyasu Furukawa & Koki Matsumura & Susumu Harada, 2019. "Effect of Consumption Values on Consumer Satisfaction and Brand Commitment: Investigating Functional, Emotional, Social, and Epistemic Values in the Running Shoes Market," International Review of Management and Marketing, Econjournals, vol. 9(6), pages 158-168.
• Henny Risnawati & Hendi Eka Sumarga & Sugeng Purwanto, 2019. "The Effect of Service Quality Prices and Location of Companies to Customer Satisfaction Implications on Customer Loyalty," International Review of Management and Marketing, Econjournals, vol. 9(6), pages 38-43.
• Mette, Frederike Monika Budiner & de Matos, Celso Augusto & Rohden, Simoni F. & Ponchio, Mateus Canniatti, 2019. "Explanatory mechanisms of the decision to buy on credit: The role of materialism, impulsivity and financial knowledge," Journal of Behavioral and Experimental Finance, Elsevier, vol. 21(C), pages 15-21.
• Lestari, Diyan, 2019. "Measuring e-commerce adoption behaviour among gen-Z in Jakarta, Indonesia," Economic Analysis and Policy, Elsevier, vol. 64(C), pages 103-115.
• Ke, T. Tony & Villas-Boas, J. Miguel, 2019. "Optimal learning before choice," Journal of Economic Theory, Elsevier, vol. 180(C), pages 383-437.
• Sogn-Grundvåg, Geir & Asche, Frank & Zhang, Dengjun & Young, James A., 2019. "Eco-labels and product longevity: The case of whitefish in UK grocery retailing," Food Policy, Elsevier, vol. 88(C).
• Reynolds-McIlnay, Ryann & Morrin, Maureen, 2019. "Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation," Journal of Retailing, Elsevier, vol. 95(4), pages 128-142.
• Torres Matovelle, Pablo & Molina Molina, Gina, 2019. "Evaluation of crowding and tourist satisfaction in the practice of humpback whale - watching, the case of Puerto López - Ecuador," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Isabel Sánchez García & Rafael Curras-Perez, 2019. "Is satisfaction a necessary and sufficient condition to avoid switching? The moderating role of service type," European Journal of Management and Business Economics, Emerald Group Publishing Limited, vol. 29(1), pages 54-83, February.
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• Isabel Sánchez García & Rafael Curras-Perez, 2019. "Is satisfaction a necessary and sufficient condition to avoid switching? The moderating role of service type," European Journal of Management and Business Economics, Emerald Group Publishing Limited, vol. 29(1), pages 54-83, February.
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• Syafruddin CHAN & Cut APRILIA & Zaida Rizqi ZAINUL, 2019. "Indonesian Marine Tourism: Developing a Favorable Tourism Destination to Attract International Sailing Boats," Expert Journal of Marketing, Sprint Investify, vol. 7(1), pages 14-19.
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