Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

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This topic is covered by the following reading lists:

1. Online Marketing and Advertising
2. Mondialisation

2018

• Stavroula Tsigou & Stathis Klonaris, 2018. "Factors affecting farmers’ WTP for innovative fertilizer against soil salinity," Working Papers 2018-3, Agricultural University of Athens, Department Of Agricultural Economics.
• Andrea Essl & Frauke von Bieberstein & Michael Kosfeld & Markus Kröll, 2018. "Sales Performance and Social Preferences," CESifo Working Paper Series 7030, CESifo Group Munich.
• Essl, Andrea & Kosfeld, Michael & Kröll, Markus & Von Bieberstein, Frauke, 2018. "Sales Performance and Social Preferences," CEPR Discussion Papers 12904, C.E.P.R. Discussion Papers.
• Bronnenberg, Bart, 2018. "Innovation and Distribution: A General Equilibrium Model of Manufacturing and Retailing," CEPR Discussion Papers 13058, C.E.P.R. Discussion Papers.
• Bronnenberg, Bart & Dube, Jean-Pierre & Sanders, Robert, 2018. "Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test," CEPR Discussion Papers 13283, C.E.P.R. Discussion Papers.
• Bronnenberg, Bart & Klein, Tobias & Xu, Yan, 2018. "Consumer Time Budgets and Grocery Shopping Behavior," CEPR Discussion Papers 13302, C.E.P.R. Discussion Papers.
• Bonan, Jacopo & Battiston, Pietro & Bleck, Jaimie & LeMay-Boucher, Philippe & Pareglio, Stefano & Sarr, Bassirou & Tavoni, Massimo, 2017. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," MITP: Mitigation, Innovation and Transformation Pathways 263486, Fondazione Eni Enrico Mattei (FEEM).
  • Jacopo Bonan & Pietro Battiston & Jaimie Bleck & Philippe LeMay Boucher & Stefano Pareglio & Bassirou Sarr & Massimo Tavoni, 2018. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," Development Working Papers 431, Centro Studi Luca d'Agliano, University of Milano, revised 29 Jan 2018.
  • Jacopo Bonan & Pietro Battiston & Jaimie Bleck & Philippe LeMay-Boucher & Stefano Pareglio & Bassirou Sarr & Massimo Tavoni, 2017. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," Working Papers 2017.47, Fondazione Eni Enrico Mattei.
• Sweldens, S.T.L.R., 2018. "Puppets on a String," ERIM Inaugural Address Series Research in Management EIA-2018-073-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam..
• Liberali, G., 2018. "Learning with a purpose: the balancing acts of machine learning and individuals in the digital society," ERIM Inaugural Address Series Research in Management EIA-2018-074-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam..
• Valeria Arina Mircea & Dana SISEA, 2018. "Methods and Communication Techniques in Online Environments and Target Audience," Working papers 05, Ecological University of Bucharest, Department of Economics.
• Jasrial, 2018. "Earnings Management, Effective Tax Rate (Etr) And Book-Tax Gap (Btg)," GATR Journals afr155, Global Academy of Training and Research (GATR) Enterprise.
• Siti Haslina Md Harizan, 2018. "Motivations and Communication Effectiveness of Solar Energy Adoption among Malaysian Household Consumers," GATR Journals gjbssr513, Global Academy of Training and Research (GATR) Enterprise.
• Nanik Hariyana, 2018. "The Effect of Advertising Strategies for the Sale of Message Soap on the Decision Purchase in East Java," GATR Journals jmmr174, Global Academy of Training and Research (GATR) Enterprise.
• Evi Thelia Sari, 2018. "Gender-based Susceptibility to Interpersonal Influences in Buying Fashion Products in Surabaya, Indonesia," GATR Journals jmmr180, Global Academy of Training and Research (GATR) Enterprise.
• Firend Al. R., 2018. "Marketing Strategies of Services and Purchasing Incentives in Asia," GATR Journals jmmr187, Global Academy of Training and Research (GATR) Enterprise.
• Muhartini Salim, 2018. "Store Brand Familiarity as a Moderating Variable on the Effect of Personal Involvement on Store Brand Buying Intention," GATR Journals jmmr189, Global Academy of Training and Research (GATR) Enterprise.
• Divya Keerthika, 2018. "A Multiple Measure of Organizational Performances and its Effect on Distinctive Marketing Competencies: An Empirical Study of India and the Maldives," GATR Journals jmmr190, Global Academy of Training and Research (GATR) Enterprise.
• Ça?atan Ta?k?n & Dilek Ta?k?n & Ahmet Akif Karadamar & Onur Öztürk, 2018. "The Influence Of Trust On Social Commerce Intent Of Instagram Users," Proceedings of International Academic Conferences 6408760, International Institute of Social and Economic Sciences.
• Ça?atan Ta?k?n & Dilek Ta?k?n, 2018. "Exploring The Influence Of Demographic Characteristics On The Satisfaction Of Call Center Customers," Proceedings of International Academic Conferences 6408769, International Institute of Social and Economic Sciences.
• Supeecha Panichpathom & Yongyuth Suphotgamkul, 2018. "Using Importance-Performance Analysis (Ipa) To Evaluate Factors Affecting The Living In Elderly Condominium," Proceedings of International Academic Conferences 6508956, International Institute of Social and Economic Sciences.
• Cheng-Feng Cheng & Yi-Ju Cheng, 2018. "Exploring adoption intention in 3D printing market based on asymmetric thinking in data analysis," Proceedings of International Academic Conferences 6509009, International Institute of Social and Economic Sciences.
• M.L.Sawika Unahanandh & Teerayout Wattanasupachoke & Pimmanee Rattanawicha & Puripant Ruchikachorn, 2018. "The Study Of Brand Logo Features: Comparisons Between Fast Moving Consumer Products And Durable Products," Proceedings of International Academic Conferences 6509698, International Institute of Social and Economic Sciences.
• Nichaya Suntornpithug & Susan King, 2018. "Investigating Perceptions of U.S. Millennial Buyers Versus Non-Buyers of Green Consumer Packaged Goods (CPG) across Product Categories," Proceedings of International Academic Conferences 6509797, International Institute of Social and Economic Sciences.
• Christine De Meyer-Heydenrych & Nicole Cunningham, 2018. "Factors influencing consumers? decision about which international clothing retailer to purchase from: A South African value and image perspective," Proceedings of International Academic Conferences 6710019, International Institute of Social and Economic Sciences.
• Lucie Povolná, 2018. "Business cycle survey and B2B buying decision," Proceedings of International Academic Conferences 7009949, International Institute of Social and Economic Sciences.
• Chonlada Sajjanit & Ruth Banomyong, 2018. "Customer-oriented reverse logistics and customer satisfaction on product returns," Proceedings of International Academic Conferences 7208784, International Institute of Social and Economic Sciences.
• Songporn Hansanti & Daoroong Aiyadech & Wilawan Somsuk, 2018. "The relationship between marketing mix and buying decision process on the online shopping in Thailand," Proceedings of International Academic Conferences 7208830, International Institute of Social and Economic Sciences.
• Chuenjit Changchenkit, 2018. "The Social Media Exposure and Online Clothes Buying Behavior in Thailand," Proceedings of International Academic Conferences 7208896, International Institute of Social and Economic Sciences.
• Witchayaporn Pinyo & Thirarut Worapishet, 2018. "The Relationship between Customer Loyalty and Marketing Mix Satisfaction of Music Streaming Service," Proceedings of International Academic Conferences 7208910, International Institute of Social and Economic Sciences.
• Nadhakan Shinnaranantana, 2018. "Internet Shopping and Buying Behavior of Baby Boomers in Bangkok, Thailand," Proceedings of International Academic Conferences 7208950, International Institute of Social and Economic Sciences.
• Nadhakan Shinnaranantana, 2018. "Internet Shopping and Buying Behavior of Clothing and accessories by young single consumer in Bangkok, Thailand," Proceedings of International Academic Conferences 7309921, International Institute of Social and Economic Sciences.
• Ekaterine Maglakelidze & Maia Veshaguri & Eka Gegeshidze & Natia Kamushadze, 2018. "Assessment of Benefits Commercial Customers Can Receive from Their Demand Flexibility in the Power Market of Georgia," Proceedings of International Academic Conferences 7310089, International Institute of Social and Economic Sciences.
• Joanna Douat & Mateus Ponchio, 2018. "What influences most on anchoring willingness to pay? Consumer self-confidence and hedonic-utilitarian consumption as underlying factors for price-anchoring susceptibility," Proceedings of International Academic Conferences 7310340, International Institute of Social and Economic Sciences.
• Eduardo Fernando Terán Yépez & Luna Santos Roldán, 2018. "Toward International Market Selection: A Practical Tool To Select The Most Appropriate Export Market," Proceedings of International Academic Conferences 7508501, International Institute of Social and Economic Sciences.
• Jana Kliestikova & Anna Krizanova & Maria Kovacova, 2018. "Old McDonald's had a brand?: How traditional brands lose their breath," Proceedings of International Academic Conferences 7508681, International Institute of Social and Economic Sciences.
• Edwin Theron, 2018. "Managing commitment in the personal care service industry: the special case of hairdressing services," Proceedings of International Academic Conferences 8108961, International Institute of Social and Economic Sciences.
• Edwin Theron, 2018. "Creating An Environment Conducive For Developing Customer Commitment: Does Shock Intensity Make A Difference?," Proceedings of International Academic Conferences 8109841, International Institute of Social and Economic Sciences.
• Marko Van Deventer, 2018. "Validating a utility and trust in mobile banking scale in the South African context," Proceedings of Business and Management Conferences 6809984, International Institute of Social and Economic Sciences.
• Heleneze Lues & Marko van Deventer, 2018. "Exploring the factors that influence Generation Y students? attitudes towards university websites," Proceedings of Business and Management Conferences 6810100, International Institute of Social and Economic Sciences.
• Christine De Meyer-Heydenrych & Beate Stiehler-Mulder, 2018. "Universities As Systems: Exploring The Lecturers? Experience," Proceedings of Business and Management Conferences 6810220, International Institute of Social and Economic Sciences.
• Michal Buszko & Dorota Krupa & Malwina Chojnacka, 2018. "Bank products and services for children, youths and young adults: features, models, customization," Proceedings of Business and Management Conferences 6810238, International Institute of Social and Economic Sciences.
• Tomas Chlopcik, 2018. "Automotive industry in the Visegrad Group," Proceedings of Business and Management Conferences 7609572, International Institute of Social and Economic Sciences.
• Carmela Milano & Sandra Rothenberger, 2018. "Democratization or Vulgarization - The Impact of Facebook on Cultural Capital," Working Papers CEB 18-011, ULB -- Universite Libre de Bruxelles.
• Morais, Joanna & Thomas-Agnan, Christine & Simioni, Michel, 2018. "Impact of advertizing on brand’s market-shares in the automobile market: : a multi-channel attraction model with competition and carry-over effects," TSE Working Papers 18-878, Toulouse School of Economics (TSE).
• Catalina Martínez & Sarah Parlane, 2018. "On the Firms’ Decision to Hire Academic Scientists," Working Papers 201801, School of Economics, University College Dublin.
• Elias Tsakas & Nikolas Tsakas, 2018. "Noisy Persuasion," University of Cyprus Working Papers in Economics 11-2018, University of Cyprus Department of Economics.
• Halbheer, Daniel & Bertini, Marco & Buehler, Stefan, 2018. "Consumer Resistance," HEC Research Papers Series 1251, HEC Paris, revised 16 Feb 2018.
  • Bertini, Marco & Buehler, Stefan & Halbheer, Daniel, 2018. "Consumer Resistance," Economics Working Paper Series 1804, University of St. Gallen, School of Economics and Political Science.
• Michele Bonazzi & Andrea Pastore & Francesco Casarin, 2018. "Cultural consumption and the artistic benefit," Working Papers 09, Department of Management, Università Ca' Foscari Venezia.
• Matteo Giannasi & Francesco Casarin, 2018. "Experimental marketing and the crisis of postmodernism. Problems and perspectives," Working Papers 10, Department of Management, Università Ca' Foscari Venezia.
• Michele Bonazzi & Francesco Casarin, 2018. "The cultural omnivorousness and the consumption of performing arts," Working Papers 07, Department of Management, Università Ca' Foscari Venezia.
• Francesca Checchinato & Lala Hu, 2018. "Managing digital marketing strategies in emerging markets: The case of China," Working Papers 12, Department of Management, Università Ca' Foscari Venezia.
• Patrick Lloyd-Smith & Ewa Zawojska & Wiktor L. Adamowicz, 2018. "Moving beyond the contingent valuation versus choice experiment debate – Presentation effects in stated preference," Working Papers 2018-14, Faculty of Economic Sciences, University of Warsaw.
• Magdalena Brzozowicz, 2018. "Hypothetical bias and framing effect in the valuation of private consumer goods," Working Papers 2018-23, Faculty of Economic Sciences, University of Warsaw.
• Petra Leonora Cvitanović, 2018. "Perceived brand reliability of insurance companies as customer loyalty factor," EFZG Working Papers Series 1806, Faculty of Economics and Business, University of Zagreb.
• Gesche, Tobias, 2018. "Reference Price Shifts and Customer Antagonism: Evidence from Reviews for Online Auctions," Annual Conference 2018 (Freiburg, Breisgau): Digital Economy 181650, Verein für Socialpolitik / German Economic Association.
• Catalina Martínez & Sarah Parlane, 2018. "On the firms’ decision to hire academic scientists," Working Papers 1801, Instituto de Políticas y Bienes Públicos (IPP), CSIC.
• Essl, Andrea & von Bieberstein, Frauke & Kosfeld, Michael & Kröll, Markus, 2018. "Sales Performance and Social Preferences," IZA Discussion Papers 11505, Institute for the Study of Labor (IZA).
• Achiraya Monthathip & Winai Puttakul & Chakrit Potchanasin, 2018. "An Analysis of Optimal Attributes of Organic Shampoo," Working Papers 201801, Kasetsart University, Department of Agricultural and Resource Economics, revised Jun 2018.
• Stefano COLOMBO & Paolo GARELLA, 2018. "Self-customization and price competition," Departmental Working Papers 2018-09, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
• Jeffrey E. Harris & Mariana Gerstenblüth & Patricia Triunfo, 2018. "Smokers’ Rational Lexicographic Preferences for Cigarette Package Warnings: A Discrete Choice Experiment with Eye Tracking," NBER Working Papers 24974, National Bureau of Economic Research, Inc.
• Suzanne B. Shu & Robert Zeithammer & John W. Payne, 2018. "The Pivotal Role of Fairness: Which Consumers Like Annuities?," NBER Working Papers 25067, National Bureau of Economic Research, Inc.
• Bart Bronnenberg & Jean-Pierre H. Dubé & Robert E. Sanders, 2018. "Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test," NBER Working Papers 25214, National Bureau of Economic Research, Inc.
• Bertini, Marco & Buehler, Stefan & Halbheer, Daniel, 2018. "Consumer Resistance," Economics Working Paper Series 1804, University of St. Gallen, School of Economics and Political Science.
  • Halbheer, Daniel & Bertini, Marco & Buehler, Stefan, 2018. "Consumer Resistance," HEC Research Papers Series 1251, HEC Paris, revised 16 Feb 2018.
• Shrum, L. J. & Lowrey, Tina M. & Pogacar, Ruth, 2018. "The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework," HEC Research Papers Series 1261, HEC Paris, revised 03 May 2018.
• Gu, Yangjie & Botti, Simona & Faro, David, 2018. "Seeking and Avoiding Choice Closure to Enhance Outcome Satisfaction," HEC Research Papers Series 1274, HEC Paris.
• Rustagi, Nimish & Shrum, L. J., 2018. "Undermining the Restorative Potential of Compensatory Consumption: A Product’s Explicit Identity Connection Impedes Self-Repair," HEC Research Papers Series 1292, HEC Paris.
• Adéla Chromčáková & Halina Starzyczná, 2018. "Řízení vztahů se zákazníky CRM," Working Papers 0047, Silesian University, School of Business Administration.
• Michal Stoklasa & Eva Pitrunová, 2018. "Past and Future Research Trends of Regional Brands with Accent to Technology," Working Papers 0051, Silesian University, School of Business Administration.
• Radka Kubalová & Martin Klepek, 2018. "Aplikace behaviorální ekonomie v marketingovém mixu," Working Papers 0058, Silesian University, School of Business Administration.
• Nuria Puente Dominguez, 2018. "Análisis de la calidad de la experiencia en e-food a través de los test de usabilidad," DOCFRADIS Working Papers 1801, Catedra Fundación Ramón Areces de Distribución Comercial, revised Mar 2018.
• Claes Fornell & Paul Damien & Marcin Kacperczyk & Michel Wedel, 2018. "Does Aggregate Buyer Satisfaction affect Household Consumption Growth?," DOCFRADIS Working Papers 1802, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jun 2018.
• Consejo Editorial Colección DOCFRADIS, 2018. "Editorial - Publicación del DOCFRADIS número 50," DOCFRADIS Working Papers 1802a, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jun 2018.
• Carmen Berne Manero & María Gómez Campillo & Mercedes Marzo Navarro, 2018. "El proceso de compra de las reservas turísticas online. Variables implicadas y revisión de los modelos de medida," DOCFRADIS Working Papers 1804, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jul 2018.
• Susana Sanz Velasco & Carmen García García & Jesús Rodríguez Barroso & Estefanía Morales Crespo, 2018. "Efecto de la personalidad de tienda y el género del consumidor sobre la lealtad hacia las tiendas," DOCFRADIS Working Papers 1806, Catedra Fundación Ramón Areces de Distribución Comercial, revised Oct 2018.
• Ali, Mazhar & Ahmed, Masood, 2018. "Determinants of students’ loyalty to university: A service-based approach," MPRA Paper 84352, University Library of Munich, Germany.
• Morone, Andrea & Nemore, Francesco & Schirone, Dario Antonio, 2018. "Sales impact of servicescape's rational stimuli: a natural experiment," MPRA Paper 85042, University Library of Munich, Germany.
• Morone, Andrea & Nemore, Francesco & Schirone, Dario Antonio, 2018. "Sales impact of servicescape’s emotional and rational stimuli: a survey study," MPRA Paper 85112, University Library of Munich, Germany.
  • Morone, Andrea & Nemore, Francesco & Schirone, Dario Antonio, 2018. "Sales impact of servicescape's emotional and rational stimuli: a survey study," MPRA Paper 85043, University Library of Munich, Germany.
  • Andrea Morone & Francesco Nemore & Dario, Antonio Schirone, 2018. "Sales impact of servicescape’s emotional and rational stimuli: a survey study," EERI Research Paper Series EERI RP 2018/02, Economics and Econometrics Research Institute (EERI), Brussels.
• Radu, Emilia, 2018. "Influența surselor de informare asupra comportamentului consumatorului
  [Influence of online information sources on consumer’s behaviour]," MPRA Paper 86858, University Library of Munich, Germany.
• Goslar, Alex, 2018. "Marketing Chapter 3," MPRA Paper 87080, University Library of Munich, Germany, revised 20 Apr 2018.
• Farid, Dania Shakaib & Ali, Mazhar, 2018. "Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country," MPRA Paper 87401, University Library of Munich, Germany.
• Fotiadis, Anestis, 2018. "Modelling wedding marketing strategies: An fsQCA Analysis," MPRA Paper 88249, University Library of Munich, Germany.
• Duanmu, Jing-Lin & Bu, Maoliang & Pittman, Russell, 2018. "Does Market Competition Dampen Environmental Performance? Evidence from China," MPRA Paper 88378, University Library of Munich, Germany.
• Mensah, Ishmael & Dei Mensah, Rebecca, 2018. "Effects of Service Quality and Customer Satisfaction on Repurchase Intention in Restaurants on University of Cape Coast Campus," MPRA Paper 88449, University Library of Munich, Germany.
• Balakrishnan, VN & Mohamad Khan, Jamal Khan, 2018. "Influential Factors of Competitive Advantage Progression on SME Third-Party Logistics in Selangor Malaysia," MPRA Paper 89091, University Library of Munich, Germany.
• Khalid, Muneeba & Siddiqui, Dr.Danish Ahmed, 2018. "Impact of celebrity endorsement on consumer buying behavior towards beauty soap in Karachi city," MPRA Paper 89161, University Library of Munich, Germany, revised 17 Sep 2018.

2017

• Niros, Meletios & Pollalis, Yannis & Niros, Angelica, 2017. "Effective marketing of mobile telecom services through brand personality: Empirical evidence from Greece," MPRA Paper 76477, University Library of Munich, Germany.
• Armstrong, Mark & Chen, Yongmin, 2012. "Discount pricing," MPRA Paper 39074, University Library of Munich, Germany.
  • Armstrong, Mark & Chen, Yongmin, 2017. "Discount Pricing," MPRA Paper 76681, University Library of Munich, Germany.
  • Armstrong, Mark & Chen, Yongmin, 2013. "Discount Pricing," CEPR Discussion Papers 9327, C.E.P.R. Discussion Papers.
  • Mark Armstrong & Yongmin Chen, 2012. "Discount Pricing," Economics Series Working Papers 605, University of Oxford, Department of Economics.
• Widodo, Tri, 2017. "Multi-product and Multi-region Marketing," MPRA Paper 77441, University Library of Munich, Germany.
• Silvio John Camilleri & Denise Ellul, 2017. "Younger Customers' Outlooks when Selecting and Changing a Financial Services Provider: The Case of Maltese Students," International Journal of Financial Research, International Journal of Financial Research, Sciedu Press, vol. 8(2), pages 51-63, April.
  • Camilleri, Silvio John & Ellul, Denise, 2017. "Younger Customers' Outlooks when Selecting and Changing a Financial Services Provider: The Case of Maltese Students," MPRA Paper 77744, University Library of Munich, Germany.
• Silvio John Camilleri & Gail Grech, 2017. "The Relevance of Age Categories in explaining Internet Banking Adoption Rates and Customers' Attitudes towards the Service," Journal of Applied Finance & Banking, SCIENPRESS Ltd, vol. 7(2), pages 1-2.
  • Silvio John, Camilleri & Gail, Grech, 2017. "The Relevance of Age Categories in explaining Internet Banking Adoption Rates and Customers' Attitudes towards the Service," MPRA Paper 77745, University Library of Munich, Germany.
• Jaelani, Aan, 2017. "Event dan festival di Cirebon: Review bauran pemasaran syari’ah
  [Event and festival in Cirebon: Review of shariah marketing mix]," MPRA Paper 77862, University Library of Munich, Germany, revised 17 Mar 2017.
• Snir, Avichai & Levy, Daniel & Chen, Haipeng (Allan), 2017. "End of 9-endings, price recall, and price perceptions," Economics Letters, Elsevier, vol. 155(C), pages 157-163.
  • Snir, Avichai & Levy, Daniel & Chen, Haipeng, 2017. "End of 9-Endings, Price Recall, and Price Perceptions," EconStor Open Access Articles, ZBW - German National Library of Economics.
  • Avichai Snir & Daniel Levy & Haipeng (Allan) Chen, 2017. "End of 9-Endings, Price Recall, and Price Perceptions," Working Paper series 17-08, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel & Chen, Haipeng (Allan), 2017. "End of 9-Endings, Price Recall, and Price Perceptions," MPRA Paper 78085, University Library of Munich, Germany.
• Pashchenko, Margarita, 2017. "Факторы Конкурентоспособности Предприятия В Концепции М.Портера
  [Factors of competitiveness of the enterprise in the concept of M. Porter]," MPRA Paper 78185, University Library of Munich, Germany.
• Koshcheeva, Angelina, 2017. "Маркетинговые Преимущества Продвижения Товаров При Помощи Технологии «Гивэвей»
  [Marketing benefits of promoting products with the help of technology, “giveaway”]," MPRA Paper 78302, University Library of Munich, Germany.
• Jaelani, Aan, 2017. "Event and festival in Cirebon: Review of shariah marketing mix," MPRA Paper 78624, University Library of Munich, Germany, revised 11 Apr 2017.
• Khan, Abdullah & Ahmed, Shariq & Paul, Sameer & Alam Kazmi, Syed Hasnain, 2017. "Factors Affecting Employee Motivation Towards Employee Performance: A Study on Banking Industry of Pakistan," MPRA Paper 80930, University Library of Munich, Germany, revised 29 Jun 2017.
• Harashima, Taiji, 2017. "The Mechanism behind Product Differentiation: An Economic Model," MPRA Paper 81522, University Library of Munich, Germany.
• Moslehpour, Massoud & Lin, Yi Hsin & Nguyen, Thi Le Huyen, 2017. "Top purchase intention priorities of Vietnamese LCC passengers: Expectations and satisfaction," MPRA Paper 81635, University Library of Munich, Germany.
• Hermosilla, Manuel & Gutierrez-Navratil, Fernanda & Prieto-Rodriguez, Juan, 2017. "Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings," MPRA Paper 82040, University Library of Munich, Germany.
• Dimitrov, Mitko & Ileva, Radka & Stefanov, Tsanko, 2017. "Синергия И Конкурентоспособност На Българските Предприятия
  [Synergy and Competitiveness of Bulgarian Enterprises]," MPRA Paper 82765, University Library of Munich, Germany.
• Wijiharjono, Nuryadi, 2017. "Kajian perkembangan penelitian pemasaran film
  [Contemporary study of film marketing research]," MPRA Paper 83349, University Library of Munich, Germany, revised Aug 2017.
• Clipa, Cătălin-Ioan & Danilet, Magdalena & Clipa, Anca-Maria, 2017. "Country of origin effect and perception of Romanian consumers," MPRA Paper 83590, University Library of Munich, Germany.
• Vasiliu, Codrin Dinu & Bruma, Ioan Sebastian, 2017. "The discursive brand analysis of the accommodation units from the touristic basin of Sucevița (Bukovina Region, Romania)," MPRA Paper 85168, University Library of Munich, Germany.
• Almeyda-Ibáñez, Marta & George, Babu P., 2017. "The evolution of destination branding: A review of branding literature in tourism," MPRA Paper 87884, University Library of Munich, Germany.
• Chatzigeorgiou, Chryssoula & Simeli, Ioanna, 2017. "Perception of service quality in agrotourism accommodations: Impact on guest loyalty and re-visit intentions," MPRA Paper 87914, University Library of Munich, Germany.
• Chatzigeorgiou, Chryssoula, 2017. "Modelling the impact of social media influencers on behavioural intentions of millennials: The case of tourism in rural areas in Greece," MPRA Paper 87916, University Library of Munich, Germany.
• Mansfield, Charlie, 2017. "Travel Writing in Place Branding - A Case Study on Nantes," MPRA Paper 88017, University Library of Munich, Germany, revised 31 Dec 2017.
• Sotiriadis, Marios & Shen, Shiwei, 2017. "The contribution of partnership and branding to destination management in a globalized context: The case of the UNWTO Silk Road Programme," MPRA Paper 88145, University Library of Munich, Germany.
• Spann, Martin & Stich, Lucas & Schmidt, Klaus M., 2017. "Pay What You Want as a Pricing Model for Open Access Publishing?," Rationality and Competition Discussion Paper Series 10, CRC TRR 190 Rationality and Competition.
• Strausz, Roland, 2017. "A Theory of Crowdfunding," Rationality and Competition Discussion Paper Series 2, CRC TRR 190 Rationality and Competition.
• Krämer, Florentin & Schmidt, Klaus M. & Spann, Martin & Stich, Lucas, 2017. "Delegating pricing power to customers: Pay What You Want or Name Your Own Price?," Journal of Economic Behavior & Organization, Elsevier, vol. 136(C), pages 125-140.
  • Krämer, Florentin & Schmidt, Klaus M. & Spann, Martin & Stich, Lucas, 2015. "Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price," CEPR Discussion Papers 10605, C.E.P.R. Discussion Papers.
  • Krämer, Florentin & Schmidt, Klaus M. & Stich, Lucas, 2017. "Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price?," Rationality and Competition Discussion Paper Series 8, CRC TRR 190 Rationality and Competition.
• Snir, Avichai & Levy, Daniel & Chen, Haipeng (Allan), 2017. "End of 9-endings, price recall, and price perceptions," Economics Letters, Elsevier, vol. 155(C), pages 157-163.
  • Snir, Avichai & Levy, Daniel & Chen, Haipeng, 2017. "End of 9-Endings, Price Recall, and Price Perceptions," EconStor Open Access Articles, ZBW - German National Library of Economics.
  • Snir, Avichai & Levy, Daniel & Chen, Haipeng (Allan), 2017. "End of 9-Endings, Price Recall, and Price Perceptions," MPRA Paper 78085, University Library of Munich, Germany.
  • Avichai Snir & Daniel Levy & Haipeng (Allan) Chen, 2017. "End of 9-Endings, Price Recall, and Price Perceptions," Working Paper series 17-08, Rimini Centre for Economic Analysis.
• Francesca Magno & Fabio Cassia & Marta Ugolini, 2017. "Impact of voluntary product recalls on utilitarian and hedonic attitudes: Is it the same for all brands?," Australian Journal of Management, Australian School of Business, vol. 42(1), pages 161-174, February.
• Tania Bucic & Liem Viet Ngo & Ashish Sinha, 2017. "Improving the effectiveness of market-oriented organisation: Empirical evidence from an emerging economy," Australian Journal of Management, Australian School of Business, vol. 42(2), pages 308-327, May.
• Snir, Avichai & Levy, Daniel & Chen, Haipeng (Allan), 2017. "End of 9-endings, price recall, and price perceptions," Economics Letters, Elsevier, vol. 155(C), pages 157-163.
  • Snir, Avichai & Levy, Daniel & Chen, Haipeng, 2017. "End of 9-Endings, Price Recall, and Price Perceptions," EconStor Open Access Articles, ZBW - German National Library of Economics.
  • Avichai Snir & Daniel Levy & Haipeng (Allan) Chen, 2017. "End of 9-Endings, Price Recall, and Price Perceptions," Working Paper series 17-08, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel & Chen, Haipeng (Allan), 2017. "End of 9-Endings, Price Recall, and Price Perceptions," MPRA Paper 78085, University Library of Munich, Germany.
• Reckmann, Tobias, 2017. "Intellectual Structure and Emancipation of Word of Mouth Research: A Bibliometric Analysis of a Multidisciplinary Research Field," EconStor Preprints 179913, ZBW - German National Library of Economics.
• Yoo, Bosul & Katsumata, Sotaro & Ichikohji, Takeyasu, 2017. "A Multi-Country Comparison of User Innovation Behaviors on Smartphone Applications," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society 168553, International Telecommunications Society (ITS).
• Zegners, Dainis, 2017. "Building an Online Reputation with Free Content: Evidence from the E-book Market," Annual Conference 2017 (Vienna): Alternative Structures for Money and Banking 168293, Verein für Socialpolitik / German Economic Association.
• Dürr, Niklas S. & Engelstätter, Benjamin & Ward, Michael R., 2018. "Strategic microscheduling of movies," ZEW Discussion Papers 17-033, ZEW - Zentrum für Europäische Wirtschaftsforschung / Center for European Economic Research.
• Dunja Mestrovic, 2017. "Service quality, students' satisfaction and behavioural intentions in STEM and IC higher education institutions," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 15(1), pages 66-77.
• Aleksandar Grubor & Olja Milovanov, 2017. "Brand strategies in the era of sustainability," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 15(1), pages 78-88.
• L.Yu. Andreeva & O.Yu. Sviridov, 2017. "Experience of Greece on Recapitalization of Banks, Marketing Management and Personnel Retraining in Conditions of Economic Recession," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 390-409.
• Sutarlan SULISTIYANI, 2017. "Performance Marketing Model through Acculturation Innovation and Market Orientation in the Bakery Industry," Expert Journal of Marketing, Sprint Investify, vol. 5(1), pages 1-9.
• Bonan, Jacopo & Battiston, Pietro & Bleck, Jaimie & LeMay-Boucher, Philippe & Pareglio, Stefano & Sarr, Bassirou & Tavoni, Massimo, 2017. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," MITP: Mitigation, Innovation and Transformation Pathways 263486, Fondazione Eni Enrico Mattei (FEEM).
  • Jacopo Bonan & Pietro Battiston & Jaimie Bleck & Philippe LeMay Boucher & Stefano Pareglio & Bassirou Sarr & Massimo Tavoni, 2018. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," Development Working Papers 431, Centro Studi Luca d'Agliano, University of Milano, revised 29 Jan 2018.
  • Jacopo Bonan & Pietro Battiston & Jaimie Bleck & Philippe LeMay-Boucher & Stefano Pareglio & Bassirou Sarr & Massimo Tavoni, 2017. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," Working Papers 2017.47, Fondazione Eni Enrico Mattei.
• Puteh Mariam Ismail, 2017. "Prior Academic Performance and Passing Professional Accounting Examinations, Empirical Evidence from Malaysia," GATR Journals afr127, Global Academy of Training and Research (GATR) Enterprise.
• Laila Refiana Said, 2017. "The Competitiveness Creation Strategy of Islamic Banking," GATR Journals gjbssr465, Global Academy of Training and Research (GATR) Enterprise.
• Nur Hasanah, 2017. "Influence of Age and Education on Purchase Intention of Halal Labelled Food Among Indonesian Muslim Mothers," GATR Journals gjbssr490, Global Academy of Training and Research (GATR) Enterprise.
• Jana Kliestikova, 2017. "Greenwashing and Its Impact on Consumer Confidence – Case Study of Slovak Republic," GATR Journals jmmr122, Global Academy of Training and Research (GATR) Enterprise.
• Bunga Indah Bayunitri, 2017. "The Effectiveness of Information Architecture Design towards Brand Equity," GATR Journals jmmr126, Global Academy of Training and Research (GATR) Enterprise.
• Margareta Nadanyiova, 2017. "Green Marketing vs. Greenwashing. How to protect against Negative Impact of Greenwashing?," GATR Journals jmmr128, Global Academy of Training and Research (GATR) Enterprise.
• Zeenath Reza Khan, 2017. "Who Stole Me? Identity Theft on Social Media in the UAE," GATR Journals jmmr131, Global Academy of Training and Research (GATR) Enterprise.
• Lilik Farida, 2017. "Utilizing City Festival as an Event Marketing for Creative Industry Product (Case Study of Jember Fashion Carnaval)," GATR Journals jmmr138, Global Academy of Training and Research (GATR) Enterprise.
• Rachmat Kriyantono, 2017. "Consumers’ Internal Meaning on Complementary Co-Branding Product by Using Osgood’s Theory of Semantic Differential," GATR Journals jmmr140, Global Academy of Training and Research (GATR) Enterprise.
• Setyani Dwi Lestari, 2017. "Environmental Uncertainty and Market Orientation on Business Performance with Innovation as an Intervening Variable: A Survey of Banking Industry in Indonesia," GATR Journals jmmr141, Global Academy of Training and Research (GATR) Enterprise.
• Kharina Dwinanda Putri, 2017. "Do Web Atmospherics Affect Purchase Intention? The Role of Color and Product Display," GATR Journals jmmr143, Global Academy of Training and Research (GATR) Enterprise.
• Tjokorda Gde Raka Sukawati, 2017. "Establishing Local Wisdom Values to Develop Sustainable Competitiveness Excellence," GATR Journals jmmr154, Global Academy of Training and Research (GATR) Enterprise.
• Nanik Hariyana, 2017. "FMCG Product Endorser Advertising Variable Affect the Purchase Decisions and Brand Loyalty in the Community in the Korwil Jember," GATR Journals jmmr156, Global Academy of Training and Research (GATR) Enterprise.
• Bunga Indah Bayunitri, 2017. "Analysis of The Effect of Digital Word of Mouth (WOM) Marketing To Customer Purchase Decision," GATR Journals jmmr157, Global Academy of Training and Research (GATR) Enterprise.
• Ayuningtyas Yuli Hapsari, 2017. "Digital Video as a Promotional Media and Brand Equity of a Product That has an Influence on Consumer Buying Interest (A Research of Social Media Active Users)," GATR Journals jmmr158, Global Academy of Training and Research (GATR) Enterprise.
• Raden Agoeng Bhimasta, 2017. "Exploring Consumer Decision-making Processes Regarding the Adoption of Mobile Payments: A Qualitative Study," GATR Journals jmmr159, Global Academy of Training and Research (GATR) Enterprise.
• Syaifurrizal Wijaya Putra, 2017. "The Influence of Brand Equity and Green Marketing on Consumer's Decision to Purchase Honda Beat Series in Surabaya," GATR Journals jmmr168, Global Academy of Training and Research (GATR) Enterprise.
• Raden Lestari Garnasih, 2017. "Strengthening Research Self-Efficacy and Research Productivity through Research Culture Implementation," GATR Journals jmmr171, Global Academy of Training and Research (GATR) Enterprise.
• Khusnul Khotimah, 2017. "Experiential Marketing to Increase Net Marketing Contribution Margin (NMCM) through Customer Value," GATR Journals jmmr173, Global Academy of Training and Research (GATR) Enterprise.
• Daunfeldt, Sven-Olov & Rudholm, Niklas & Sporre, Hampus, 2017. "Effects of Brand-Fit Music on Consumer Behavior: A Field Experiment," HUI Working Papers 121, HUI Research.
• Lagin, Madelen & Daunfeldt, Sven-Olov & Rudholm, Niklas, 2017. "How does the use of in-store discount coupons affect retail revenues?," HUI Working Papers 127, HUI Research.
• Wæraas, Arild, 2017. "The external presentation of organizational identity orientation: A study of employment advertisement s 1975-2015," Working Paper Series 07-2017, Norwegian University of Life Sciences, School of Economics and Business.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2017. "Digital intelligence and digital marketing effectiveness," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(1), pages 12-17, March.
• PURCAREA, Theodor, 2017. "CMO priorities in approaching consumer decision journey, and inspiration and influence in marketing," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(1), pages 18-31, March.
• SOCA, Diana Anca, 2017. "Producers and consumers face to face with the technical advancements of the 3rd millennium," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(1), pages 32-35, March.
• Yasin Galip Gencer & Ulas Akkucuk, 2017. "Measuring Quality in Automobile Aftersales: AutoSERVQUAL Scale," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(44), pages 110-110, February.
• Nicolae Al. Pop & Corina Pelau, 2017. "Correlations within the EFQM Business Excellence Model by Applying a Factor Analysis," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(44), pages 1-28, February.
• Jacopo Bonan & Pietro Battiston & Jaimie Bleck & Philippe LeMay-Boucher & Stefano Pareglio & Bassirou Sarr & Massimo Tavoni, 2017. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," Working Papers 2017.47, Fondazione Eni Enrico Mattei.
  • Bonan, Jacopo & Battiston, Pietro & Bleck, Jaimie & LeMay-Boucher, Philippe & Pareglio, Stefano & Sarr, Bassirou & Tavoni, Massimo, 2017. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," MITP: Mitigation, Innovation and Transformation Pathways 263486, Fondazione Eni Enrico Mattei (FEEM).
  • Jacopo Bonan & Pietro Battiston & Jaimie Bleck & Philippe LeMay Boucher & Stefano Pareglio & Bassirou Sarr & Massimo Tavoni, 2018. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," Development Working Papers 431, Centro Studi Luca d'Agliano, University of Milano, revised 29 Jan 2018.
• Syrengelas, Konstantinos & Lewis, Karen Elizabeth & Grebitus, Carola & Nayga, Rodolfo M. Jr, 2017. "Consumer Preferences for Natural Beef," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 251926, Southern Agricultural Economics Association.
• Wang, Chunxiao & Florkowski, Wojciech J. & Yang, Zhenyong & Li, Yanan, 2017. "Perceptions of selected aquaculture practices: Shanghai residents’ views on water and feed quality," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 252814, Southern Agricultural Economics Association.
• Ovidiu-Ioan Moisescu, 2017. "The Moderating Effects of Demographics on the Relationship Between Perceived CSR and Brand Loyalty in the Mobile Telecom Sector," Society and Economy, Akadémiai Kiadó, Hungary, vol. 39(1), pages 109-124, March.
• Akos Nagy & Ildikó Kemény & Krisztián Szűcs & Judit Simon & Viktor Kiss, 2017. "Are Opinion Leaders More Satisfied? Results of a SEM Model about the Relationship between Opinion Leadership and Online Customer Satisfaction," Society and Economy, Akadémiai Kiadó, Hungary, vol. 39(1), pages 141-160, March.
• Oscar Claveria, 2017. "“What really matters is the economic performance: Positioning tourist destinations by means of perceptual maps," IREA Working Papers 201713, University of Barcelona, Research Institute of Applied Economics, revised Jun 2017.
  • Oscar Claveria, 2017. "“What really matters is the economic performance: Positioning tourist destinations by means of perceptual maps”," AQR Working Papers 201707, University of Barcelona, Regional Quantitative Analysis Group, revised Jul 2017.
• Eleonora Patacchini & Edoardo Rainone, 2017. "Social ties and the demand for financial services," Temi di discussione (Economic working papers) 1115, Bank of Italy, Economic Research and International Relations Area.
• BUNGHEZ Corina Larisa & STEFANESCU Vladimir, 2017. "Cultural Tourism," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 69(1), pages 29-41, April.
• Robert Lehmann & Timo Wollmershäuser, 2017. "Die Inflation kommt zurück! Immer mehr Firmen in Deutschland wollen ihre Preise anheben," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 70(05), pages 16-21, March.
• Pedro Barrientos Felipa, 2017. "Marketing + internet = e-commerce: oportunidades y desafíos," REVISTA FINANZAS Y POLÍTICA ECONÓMICA, UNIVERSIDAD CATOLICA DE COLOMBIA, vol. 9(1), pages 41-56, February.
• Anirban Chakraborty & Amit Tiwari, 2017. "Effect of Convergent Product Perception on Experiential Brand Loyalty: An Interactive Device Viewpoint," Proceedings of International Academic Conferences 4607839, International Institute of Social and Economic Sciences.
• Boonchai Hongcharu, 2017. "Rational and Emotional Messages Amid Online News Exposure of the Brand," Proceedings of International Academic Conferences 4707078, International Institute of Social and Economic Sciences.
• Babulia Mghebrishvili, 2017. "Development of Managerial and Marketing Thinking in Georgia," Proceedings of International Academic Conferences 5407766, International Institute of Social and Economic Sciences.
• Edwin Theron, 2017. "The influence of relationship shocks on customer commitment," Proceedings of International Academic Conferences 5807393, International Institute of Social and Economic Sciences.
• Ekaterine Maglakelidze & Maia Veshaguri, 2017. "Some Considerations in Respect to Customer-Centric Demand Response Market Design," Proceedings of International Academic Conferences 5808117, International Institute of Social and Economic Sciences.
• Ebru Özgür Güler & Huseyin Guler & Ceren Boruban, 2017. "The Behaviors of Elderly Travelers in Turkey: Adana Case," Proceedings of International Academic Conferences 5808153, International Institute of Social and Economic Sciences.
• Huseyin Guler & Ebru Özgür Güler & Yesim Termanoglu, 2017. "If Donor and Recipient are the Same Person? Gender Role Identity?s Effect on Self-Gifting," Proceedings of International Academic Conferences 5808154, International Institute of Social and Economic Sciences.
• Gloria Gheno, 2017. "Causal analysis in marketing: a customer satisfaction problem," Proceedings of International Academic Conferences 5808163, International Institute of Social and Economic Sciences.
• nanuli Okruashvili & Lia Metonidze, 2017. "Regional Marketing Potential, the Key Factor of Investment Development of the Region," Proceedings of International Academic Conferences 5808262, International Institute of Social and Economic Sciences.
• Nurcan Turan & Nuri Calik, 2017. "Consumers' Complaining Behavior In Terms Of Assertiveness And Discontent; A Field Study From Eskisehir, Turkey," International Journal of Social Sciences, International Institute of Social and Economic Sciences, vol. 6(1), pages 71-89, March.
• Azamat MAKSUDUNOV & Murat AVCI, 2017. "Türkiye Vatandaşlarının Kırgız ve Kırgızistan İmajına Yönelik Algıları," Sosyoekonomi Journal, Sosyoekonomi Society, issue 25.
• Zaid Yaseen Saud Al-Dulaimi & Rabeea Yaseen Saud Al-Dulaimi & Marwan Sabah Hasan Al-Tekreeti & Fedaa Abd Almajid Sabbar Al-Araji, 2017. "The Organizational Justice of the Administrative Leaders and its Impact on Employees' Career Performance (A practical study on Baghdad for Economic Sciences and of Al-Ma'mun privet university colleges," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 6(1), pages 40-54, March.
• Daniel Adrian Gardan & Mihai Andronie & Iuliana Petronela Gardan & Cristian Uta, 2017. "Social networks usage implications at the level of medical services consumption in Romania," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 6(1), pages 55-64, March.
• Kai Huotari & Juho Hamari, 2017. "A definition for gamification: anchoring gamification in the service marketing literature," Electronic Markets, Springer;IIM University of St. Gallen, vol. 27(1), pages 21-31, February.
• Harald Hruschka, 2017. "Analyzing the dependences of multi-category purchases on interactions of marketing variables," Journal of Business Economics, Springer, vol. 87(3), pages 295-313, April.
• Magdalena Bekk & Matthias Spörrle & Miriam Landes & Klaus Moser, 2017. "Traits grow important with increasing age: customer age, brand personality and loyalty," Journal of Business Economics, Springer, vol. 87(4), pages 511-531, May.
• Harald Hruschka, 2017. "Multi-category purchase incidences with marketing cross effects," Review of Managerial Science, Springer, vol. 11(2), pages 443-469, March.
• Silvio John Camilleri & Gail Grech, 2017. "The Relevance of Age Categories in explaining Internet Banking Adoption Rates and Customers' Attitudes towards the Service," Journal of Applied Finance & Banking, SCIENPRESS Ltd, vol. 7(2), pages 1-2.
  • Silvio John, Camilleri & Gail, Grech, 2017. "The Relevance of Age Categories in explaining Internet Banking Adoption Rates and Customers' Attitudes towards the Service," MPRA Paper 77745, University Library of Munich, Germany.
• Timothy J Richards & Celine Bonnet & Zohra Bouamra-Mechemache, 2018. "Complementarity and bargaining power," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 45(3), pages 297-331.
  • Bonnet, Céline & Bouamra-Mechemache, Zohra & Richards, Timothy J., 2017. "Complementarity and Bargaining Power," TSE Working Papers 16-772, Toulouse School of Economics (TSE).
• Morais, Joanna & Thomas-Agnan, Christine & Simioni, Michel, 2017. "Using compositional and Dirichlet models for market-share regression," TSE Working Papers 17-804, Toulouse School of Economics (TSE).
• Morais, Joanna & Thomas-Agnan, Christine & Simioni, Michel, 2017. "Interpreting the impact of explanatory variables in compositional models," TSE Working Papers 17-805, Toulouse School of Economics (TSE).
• Tiziano Vescovi & Charlotte Pellizzari, 2017. "Europe goes Chinese? The impact of Chinese globetrotters on European luxury shops," Working Papers 06, Department of Management, Università Ca' Foscari Venezia.
• Tatjana Mihailovic & Tiziano Vescovi & Andrea Pontiggia, 2017. "The Beauty Ideal in Chinese Luxury Cosmetics: Adaptation Strategies of Western Companies," Working Papers 07, Department of Management, Università Ca' Foscari Venezia.
• Anna Kukla-Gryz & Katarzyna Zagórska, 2017. "The strength of the anchoring effect on Pay What You Want payments: Evidence from a vignette experiment," Working Papers 2017-14, Faculty of Economic Sciences, University of Warsaw.
• Magdalena Brzozowicz & Michał Krawczyk & Przemysław Kusztelak, 2017. "Do anchors hold for real? Anchoring effect and hypothetical bias in declared WTP," Working Papers 2017-24, Faculty of Economic Sciences, University of Warsaw.
• T. Tony Ke & Baojun Jiang & Monic Sun, 2017. "Peer-to-Peer Markets with Bilateral Ratings," Working Papers 17-01, NET Institute.
• Venkatesh, Alladi & Crockett, David & Cross, Samantha & Chen, Steven, 2017. "Ethnography for Marketing and Consumer Research," Foundations and Trends(R) in Marketing, now publishers, vol. 10(2), pages 61-151, January.
• Krum Alexandrov, 2017. "Marketing – 115," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 5-12, February.
• Michal Stoklasa, 2017. "Consumer Ethnocentrism of Moravian-Silesian Region: Comparison of CETSCALE Research 2013/17," Working Papers 0037, Silesian University, School of Business Administration.
• Veronika Braciníková & Kateřina Matušínská, 2017. "Marketing Approach in Financial Services Area," Working Papers 0039, Silesian University, School of Business Administration.
• Radka Bauerová & Martin Klepek, 2017. "The Theoretical Framework for the Application of the TAM in Online Grocery Shopping," Working Papers 0044, Silesian University, School of Business Administration.
• Martin Klepek, 2017. "Faktory zákaznické angažovanosti ke značkám v prostředí sociálních sítí v ČR," Working Papers 0046, Silesian University, School of Business Administration.
• Rahim A. Ganiyu, 2017. "Customer Satisfaction And Loyalty: A Study Of Interrelationships And Effects In Nigerian Domestic Airline Industry," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 2(1), pages 7-20, March.
• Bosul Yoo & Sotaro Katsumata & Takeyasu Ichikohji, 2017. "The Impact of Customer Orientation on Quantity and Quality of User-Generated Content: A Multi-Country Case Study of Mobile Applications," Discussion Papers in Economics and Business 17-12, Osaka University, Graduate School of Economics and Osaka School of International Public Policy (OSIPP).
• Noriko Fujita, 2017. "Omission bias under risks and Japanese companies stagnation in emerging markets: Managers f information gaps between head office and local office," Discussion Papers in Economics and Business 17-24, Osaka University, Graduate School of Economics and Osaka School of International Public Policy (OSIPP).
• David Fielding & Stephen Knowles & Kirsten Robertson, 2017. "When does it matter how you ask? Cross-subject heterogeneity in framing effects in a charitable donation experiment," Working Papers 1701, University of Otago, Department of Economics, revised Jan 2017.
• Blanca García Henche, 2017. "Turismo experiencial. Los mercados de abastos de Madrid: nuevos espacios turísticos para el ocio y el turismo de experiencias," DOCFRADIS Working Papers 1701, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jan 2017.
• Cristina Calvo Porral & Jean-Pierre Lévy-Mangin, 2017. "Examining the influence of products’ quality perception in specialty retailing," DOCFRADIS Working Papers 1703, Catedra Fundación Ramón Areces de Distribución Comercial, revised Feb 2017.
• Sylviane Leca Cedolin, 2017. "El branding made in Spain: la marca España en la internacionalización de las marcas de calzado y moda," DOCFRADIS Working Papers 1706, Catedra Fundación Ramón Areces de Distribución Comercial, revised Mar 2017.
• César Sahelices Pinto & Ana Lanero Carrizo & José Luis Vázquez Burguete, 2017. "RSC y el comportamiento del consumidor en el sector textil: sus efectos sobre el proceso de decisión de compra," DOCFRADIS Working Papers 1707, Catedra Fundación Ramón Areces de Distribución Comercial, revised Nov 2017.
• Danuta Szwajca, 2017. "Corporate Reputation and Corporate Image - Empirical Analysis on the Example of Polish Banking Sector," Working Papers 126/2017, Institute of Economic Research, revised May 2017.
• Lucyna Witek, 2017. "Sustainable Consumption: Eco-labelling and its impact on consumer behavior - evidence from a study on Polish consumer," Working Papers 142/2017, Institute of Economic Research, revised May 2017.
• Beata Zatwarnicka-Madura, 2017. "Gender Roles in Marketing Communications in Real Estate Markets," Working Papers 145/2017, Institute of Economic Research, revised May 2017.
• Petra Jilkova & Pavla Kotatkova Stranska, 2017. "Multiple linear regression analyses of the performance and profitability of the Czech banking sector," Working Papers 41/2017, Institute of Economic Research, revised May 2017.
• Wioleta Kucharska & Karol Flisikowski, 2017. "The Most Valuable Global Brands and Condition of Economies: a Spatial Approach," Working Papers 53/2017, Institute of Economic Research, revised May 2017.
• Elina Bakhtieva, 2017. "B2B digital marketing strategy: A framework for assessing digital touchpoints and increasing customer loyalty," Working Papers 7/2017, Institute of Economic Research, revised May 2017.
• Wojciech Idzikowski & Igor Perechuda, 2017. "Organisation transformation in agile approach, a comparative analysis of IT and other sectors," Working Papers 89/2017, Institute of Economic Research, revised May 2017.
• Cristóbal Fernández Robin & Diego Yáñez Martínez & Paulina Santander Astorga & Jorge Cea Valencia & Ricardo Mery Medel, 2017. "Craft Beer Consumer Behavior, Comportamiento Del Consumidor De Cerveza Artesanal," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 5(1), pages 17-23.
• Rosario Cruz Solís & Juan Carlos Mandujano Contreras & María Fernanda Ramos Alegría & Concepción Reyes de la Cruz, 2017. "Market Research To Determine The Feasibility Of Implementing An English Language Teaching School In Villahermosa, Tabasco, Estudio De Mercado Para Determinar La Factibilidad De Implementar Una Escuela," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 5(1), pages 65-77.
• Berenice Luna Ponce & Jose Luis Martinez Flores & Patricia Cano-Olivos & Alejandra Aldrette-Malacara, 2017. "Conceptual Model For The Allocation Of Shelf Space In Small And Medium Enterprises, Modelo Conceptual Para La Asignacion De Espacios En Anaquel A Mipymes," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 5(3), pages 85-97.
• Eduardo Montoya Reyes & Carolina Trejo Alba & Hildelisa Karina Landeros Lorenzana & Ma Teresa Perez Llerenas & Gloria Azucena Torres de Leon & Alonso Hernández Guitron, 2017. "City Branding Assessment Indexes, An Urban Sustainability Parameter, Indices De Valoracion De La Marca Ciudad, Un Parametro De Sustentabilidad Urbana," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 5(4), pages 45-56.
• Revilla-Camacho, María-Ángeles & Cossío-Silva, Francisco-José & Palacios-Florencio, Beatriz, 2017. "Corporate Responsibility Under The Ecsi Model: An Application In The Hotel Sector Capital," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 23(1), pages 23-32.
• Oscar Claveria, 2017. "“What really matters is the economic performance: Positioning tourist destinations by means of perceptual maps”," AQR Working Papers 201707, University of Barcelona, Regional Quantitative Analysis Group, revised Jul 2017.
  • Oscar Claveria, 2017. "“What really matters is the economic performance: Positioning tourist destinations by means of perceptual maps," IREA Working Papers 201713, University of Barcelona, Research Institute of Applied Economics, revised Jun 2017.
• Bocoum, Fadima & Grimm, Michael & Hartwig, Renate & Zongo, Nathalie, 2017. "Nudging Households to Take Up Health Insurance: Evidence from a Randomized Experiment in Burkina Faso," IZA Discussion Papers 10744, Institute for the Study of Labor (IZA).
• Ryosuke Igari & Takahiro Hoshino, 2017. "Bayesian Data Combination Approach for Repeated Durations under Unobserved Missing Indicators: Application to Interpurchase-Timing in Marketing," Keio-IES Discussion Paper Series 2017-015, Institute for Economics Studies, Keio University.
• Krämer, Florentin & Schmidt, Klaus M. & Spann, Martin & Stich, Lucas, 2017. "Delegating pricing power to customers: Pay What You Want or Name Your Own Price?," Journal of Economic Behavior & Organization, Elsevier, vol. 136(C), pages 125-140.
  • Krämer, Florentin & Schmidt, Klaus M. & Spann, Martin & Stich, Lucas, 2015. "Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price," CEPR Discussion Papers 10605, C.E.P.R. Discussion Papers.
  • Krämer, Florentin & Schmidt, Klaus M. & Spann, Martin & Stich, Lucas, 2017. "Delegating pricing power to customers: Pay What You Want or Name Your Own Price?," Munich Reprints in Economics 49870, University of Munich, Department of Economics.
• Judith A. Chevalier & Yaniv Dover & Dina Mayzlin, 2017. "Channels of Impact: User Reviews when Quality is Dynamic and Managers Respond," NBER Working Papers 23299, National Bureau of Economic Research, Inc.
• Stefano DellaVigna & Matthew Gentzkow, 2017. "Uniform Pricing in US Retail Chains," NBER Working Papers 23996, National Bureau of Economic Research, Inc.
• Anna Lu, 2017. "Consumer Stockpiling and Sales Promotions," Discussion Papers of DIW Berlin 1680, DIW Berlin, German Institute for Economic Research.
• Anna Lu, 2017. "Inference of Consumer Consideration Sets," Discussion Papers of DIW Berlin 1681, DIW Berlin, German Institute for Economic Research.
• Howell, John R. & Ebbes, Peter & Liechty, John & Jenkins, Porter, 2017. "Gremlins in the Data: Identifying the Information Content of Research Subjects," HEC Research Papers Series 1223, HEC Paris.
• Stourm, Ludovic & Iyengar, Raghuram & Bradlow, Eric, 2017. "A Flexible Demand Model for Complements Using Household Production Theory," HEC Research Papers Series 1225, HEC Paris.
• Stourm, Valeria & Bradlow, Eric & Fader, Peter, 2017. "Do Stakeholder Orientation and Environmental Proactivity Impact Firm Profitability?," HEC Research Papers Series 1242, HEC Paris.
• Fayez B. Shriedeh & Noor Hasmini Abd. Ghani, 2017. "Service Quality as an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 15-19.
• Badri Abbasi, 2017. "Relationship between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 26-33.
• Sebastian Kot & Sebastian Kot & Michal Kucharski, 2017. "Real Value of Advertising Value Equivalent in Sport Sponsorship," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 34-42.
• Meyske A. Rahantoknam & Meyske A. Rahantoknam & Wellem A. Teniwut & Anna M. Ngabalin, 2017. "Loyalty or Inertia? Customer Perspective on Traditional Micro-retailing of Fisheries Commodities in Small Islands Coastal Area," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 137-144.
• Hasnizam Shaari & Intan Shafinaz Ahmad, 2017. "Brand Resonance Behavior among Online Brand Community," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 209-215.
• Ganesh Prasad Neupane, 2017. "Heuristics as an Aid to Inter-organizational Value Creation," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 238-244.
• Siti Hasnah Hassan & T. Ramayah Thurasamy & Wai Yee Lo, 2017. "E-lifestyle, Customer Satisfaction and Loyalty among Mobile Subscribers in Thailand," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 354-362.
• Gengeswari Krishnapillai & Kwok See Ying, 2017. "The Infl uence of Electronic-Word-of-Mouth on Travel Intention among Foreign Students in Malaysia: Does Gender Really Matter?," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 475-483.
• Aris Tri Haryanto & Tulus Haryono & Hunik Sri Runing Sawitri, 2017. "Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 484-491.
• Zainurin Bin Dahar & Husam A. Kokash & Fadilah Sulaiman, 2017. "Can Price Sway Children Preference? Preliminary Experiment among Malay Children," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 492-498.
• Cai, Jing & Song, Changcheng, 2017. "Do disaster experience and knowledge affect insurance take-up decisions?," Journal of Development Economics, Elsevier, vol. 124(C), pages 83-94.
• Hougaard, Jens Leth & Moreno-Ternero, Juan D. & Tvede, Mich & Østerdal, Lars Peter, 2017. "Sharing the proceeds from a hierarchical venture," Games and Economic Behavior, Elsevier, vol. 102(C), pages 98-110.
  • Hougaard, J. & Moreno-Ternero, J. & Tvede, M. & Osterdal, L., 2015. "Sharing the proceeds from a hierarchical venture," CORE Discussion Papers 2015031, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
  • Jens L. Hougaard & Juan D. Moreno-Ternero & Mich Tvede & Lars P. Osterdal, 2016. "Sharing the proceeds from a hierarchical venture," Working Papers 16.14, Universidad Pablo de Olavide, Department of Economics.
  • Hougaard, Jens Leth & Moreno-Ternero, Juan D. & Tvede, Mich & Østerdal, Lars Peter, 2015. "Sharing the proceeds from a hierarchical venture," Discussion Papers of Business and Economics 2/2015, University of Southern Denmark, Department of Business and Economics.
  • Jens Leth HOUGAARD & Juan D. MORENO-TERNERO & Mich TVEDE & Lars Peter OSTERDAL, 2017. "Sharing the proceeds from a hierarchical venture," CORE Discussion Papers RP 2828, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
• Li, Tongzhe & Bernard, John C. & Johnston, Zachary A. & Messer, Kent D. & Kaiser, Harry M., 2017. "Consumer preferences before and after a food safety scare: An experimental analysis of the 2010 egg recall," Food Policy, Elsevier, vol. 66(C), pages 25-34.
  • Li, Tongzhe & Bernard, John & Johnston, Zachary & Messer, Kent & Kaiser, Harry, 2016. "Consumer Preferences Before and After a Food Safety Scare: An Experimental Analysis of the 2010 Egg Recall," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235438, Agricultural and Applied Economics Association.
• Donkers, Bas & van Diepen, Merel & Franses, Philip Hans, 2017. "Do charities get more when they ask more often? Evidence from a unique field experiment," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 66(C), pages 58-65.
  • Donkers, A.C.D. & van Diepen, M. & Franses, Ph.H.B.F., 2010. "Do Charities Get More when They Ask More Often? Evidence from a Unique Field Experiment," ERIM Report Series Research in Management ERS-2010-015-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.

2016

• Quack, Helmut, 2016. "KÖLSCH versus ALT: Erkenntnisse aus konsumentenpsychologischen Experimenten
  [KÖLSCH versus ALT: Learnings From Consumer Psychological Experiments]," Duesseldorf Working Papers in Applied Management and Economics 34, Duesseldorf University of Applied Sciences.
• Quack, Helmut, 2016. "KÖLSCH versus ALT: Erkenntnisse aus konsumentenpsychologischen Experimenten
  [KÖLSCH versus ALT: Learnings From Consumer Psychological Experiments]," Duesseldorf Working Papers in Applied Management and Economics fobe34, Duesseldorf University of Applied Sciences.
• Harald Trabold & David W. Weaver, 2016. "Pay What You Want – Möglichkeiten und Grenzen eines alternativen Geschäftsmodells," Vierteljahrshefte zur Wirtschaftsforschung / Quarterly Journal of Economic Research, DIW Berlin, German Institute for Economic Research, vol. 85(2), pages 81-97.
• Emre Yýldýrým & Yusuf Arslan & Merve Türkmen Barutçu, 2016. "The Role Of Uncertainty Avoidance And Indulgence As Cultural Dimensions On Online Shopping Expenditure," Eurasian Business & Economics Journal, Eurasian Academy Of Sciences, vol. 4(4), pages 42-51, January.
• Vanhuele, Marc & Ataman, Berk & Pauwels, Koen & Srinivasan, Shuba, 2016. "Advertising’s Long-Term Impact on Brand Price Elasticity Across Brands and Categories," HEC Research Papers Series 1153, HEC Paris.
• Lee, Jaehoon & Shrum, L. J. & Yi, Youjae, 2016. "The Role of Cultural Communication Norms in Social Exclusion Effects," HEC Research Papers Series 1163, HEC Paris, revised 26 Nov 2016.
• Yang, Yang & Gu, Yangjie & Galak, Jeff, 2016. "When It Could Have Been Worse, It Gets Better: How Favorable Uncertainty Resolution Slows Hedonic Adaptation," HEC Research Papers Series 1171, HEC Paris.
• Gentina, Elodie & Shrum, L. J. & Lowrey, Tina M., 2016. "Coping with Loneliness Through Materialism: Strategies Matter for Adolescent Development of Unethical Behaviors," HEC Research Papers Series 1177, HEC Paris.
• Gentina, Elodie & Shrum, L. J. & Lowrey, Tina M. & Vitell, Scott J. & Rose, Gregory, 2018. "An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power, and Materialism," HEC Research Papers Series 1291, HEC Paris.
• Abdelbaset M. Alkhawaldeh & Salniza Md. Salleh & Fairol Bin Halim, 2016. "Brand Equity and Brand Loyalty: New Perspective," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 722-730.
• Altaf Hussain & Rosman Md Yusoff & Sajjad Ahmad Banoori & Anwar Khan & Muhammad Asad Khan, 2016. "Enhancing Effectiveness of Employees through Training and Development in the Health Care Department of Khyber Pakhtunkhwa Pakistan: A Literature Review," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 731-737.
• Mohammed Wamique Hisam & Shouvik Sanyal & Moinuddin Ahmad, 2016. "The Impact of Service Quality on Customer Satisfaction: A Study on Selected Retail Stores in India," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 851-856.
• Pebi Kurniawan & Iwan Sidharta, 2016. "SERVQUAL on Brand Image and Relationship Equity," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 866-871.
• Darmesh Krishanan & Aye Aye Khin & Kevin Low Lock Teng & Karuthan Chinna, 2016. "Consumers’ Perceived Interactivity and Intention to use Mobile Banking in Structural Equation Modeling," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 883-890.
• Berta Bekti Retnawati & Nuryakin, 2016. "Developing Salesperson Performance: The Role of Customer Encountering Competence Portfolio, Relational Capital and Service Excellent Customer Heterogeneity," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 891-897.
• Naili Farida & Elia Ardyan & Nuryakin, 2016. "Gender Differences in Interest in Using Electronic Money: An Application of Theory Planned Behavior," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 898-903.
• Svetlana Anatolievna Ashirova & Svetlana Valentinovna Yudina & Yevgeniya Vladimirovna Kabitova & Mouhabbat Sharifovna Garifullina & Natalia Vladimirovna Serikova, 2016. "Distorting Economic Balance and its Consequences on the Regional Market of Consulting Services," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 921-925.
• Sumit Chaturvedi & Sachin Gupta & Devendra Singh Hada, 2016. "Perceived Risk, Trust and Information Seeking Behavior as Antecedents of Online Apparel Buying Behavior in India: An Exploratory Study in Context of Rajasthan," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 935-943.
• Noor Hasmini Binti Abd Ghani & Mohammad Kashedul Wahab Tuhin, 2016. "Consumer Brand Relationships," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 950-957.
• Mohammed Sangiru Umar & Ibrahim Danjuma & Dahiru Dauda Hammawa & Sherif Ahmed Habibu, 2016. "Effects of Technological Innovation in Relationship between Green Supply Chain Management Practices and Green Performance," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 677-682.
• Mazuri Abd Ghani & Aida Othman & Nor Asmahani Ibrahim & Wan Zulqurnain Wan Ismail, 2016. "Relationship Marketing Practices and Effects on Marketing Effectiveness: An Empirical Insight from the Hotel Industry," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 1026-1033.
• Mohamed Abdellatif Abu Auf & Salniza Bt Mohamed Salleh & Rushami Zien Yusoff, 2016. "The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 1034-1038.
• Huda Hudaverdi & Yuliya Yankova, 2016. "Marketing within the Boundaries of Psychology: What Influences the Choice Whether to go for International Education?," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 1066-1073.
• Nor Azila Mohd Noor & Abdul Qadir Rahomee Ahmed Aljanabi, 2016. "Moderating Role of Absorptive Capacity between Entrepreneurial Orientation and Technological Innovation Capabilities," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 704-710.
• Dia Zeglat & Fayiz Shrafat & Ziad Al-Smadi, 2016. "The Impact of the E-Service Quality of Online Databases on Users’ Behavioral Intentions: A Perspective of Postgraduate Students," International Review of Management and Marketing, Econjournals, vol. 6(1), pages 1-10.
• Abraham Gyamfi Ababio & Emmanuel Erastus Yamoah, 2016. "Effect of Advertising on the Brand Loyalty of Cosmetic Products among College Students," International Review of Management and Marketing, Econjournals, vol. 6(1), pages 11-15.
• See Kwong Goh & Inn-Shen Tan & Cheow Sern Vincent Yeo, 2016. "Why do Urban Young Adults Share Online Video Advertisement in Malaysia?," International Review of Management and Marketing, Econjournals, vol. 6(2), pages 283-288.
• Vladimir F. Chepel & Aleksandr A. Nikitin & Mikhail P. Palyanov & Vladislav A. Ovchinnikov & Albina A. Temerbekova, 2016. "The Relevance and Problems of Entrepreneurial Competence Development in Vocational Training System," International Review of Management and Marketing, Econjournals, vol. 6(2), pages 333-338.
• Shouvik Sanyal & Mohammed Wamique Hisam, 2016. "An Analysis of the Impact of Service Quality and Passenger Satisfaction on Passenger Preferences for Airlines: A Study of the Indian Aviation Sector," International Review of Management and Marketing, Econjournals, vol. 6(2), pages 354-357.
• Alfis S. Gayazov & Gulnara F. Zamaletdinova & Artur F. Amirov & Andrey V. Kostryukov & Evgeniya I. Tikhomirova, 2016. "Modern Teaching Tendencies of Critical Thinking Forming of University Students," International Review of Management and Marketing, Econjournals, vol. 6(2), pages 358-363.
• Asad Rehman & Syed Ahsan Jamil, 2016. "Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group Demands on Brand Choice Decisions," International Review of Management and Marketing, Econjournals, vol. 6(2), pages 376-382.
• Huat Wei Huang & Ernest Cyril de Run & Ernest Cyril de Run & Hiram Ting & Hiram Ting & Huong Sung Colin Ting, 2016. "“Made In China” Products and the Implication of Ethnic Identification Strength," International Review of Management and Marketing, Econjournals, vol. 6(3), pages 631-640.
• See Kwong Goh & Nan Jiang & Pei Leng Tee, 2016. "The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention," International Review of Management and Marketing, Econjournals, vol. 6(3), pages 436-441.
• Vie Ming Tan & Farzana Quoquab & Fauziah Sh. Ahmad & Jihad Mohammad, 2016. "Effect of Self-esteem on Customer Citizenship Behaviors among International University Branch Campus Students," International Review of Management and Marketing, Econjournals, vol. 6(3), pages 467-475.
• Abdelbaset M. Alkhawaldeh & Salniza Md. Salleh & Fairol Bin Halim, 2016. "Brand Equity and Brand Loyalty: New Perspective," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 722-730.
• Altaf Hussain & Rosman Md Yusoff & Sajjad Ahmad Banoori & Anwar Khan & Muhammad Asad Khan, 2016. "Enhancing Effectiveness of Employees through Training and Development in the Health Care Department of Khyber Pakhtunkhwa Pakistan: A Literature Review," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 731-737.
• Mohammed Wamique Hisam & Shouvik Sanyal & Moinuddin Ahmad, 2016. "The Impact of Service Quality on Customer Satisfaction: A Study on Selected Retail Stores in India," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 851-856.
• Pebi Kurniawan & Iwan Sidharta, 2016. "SERVQUAL on Brand Image and Relationship Equity," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 866-871.
• Darmesh Krishanan & Aye Aye Khin & Kevin Low Lock Teng & Karuthan Chinna, 2016. "Consumers’ Perceived Interactivity and Intention to use Mobile Banking in Structural Equation Modeling," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 883-890.
• Berta Bekti Retnawati & Nuryakin, 2016. "Developing Salesperson Performance: The Role of Customer Encountering Competence Portfolio, Relational Capital and Service Excellent Customer Heterogeneity," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 891-897.
• Naili Farida & Elia Ardyan & Nuryakin, 2016. "Gender Differences in Interest in Using Electronic Money: An Application of Theory Planned Behavior," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 898-903.
• Svetlana Anatolievna Ashirova & Svetlana Valentinovna Yudina & Yevgeniya Vladimirovna Kabitova & Mouhabbat Sharifovna Garifullina & Natalia Vladimirovna Serikova, 2016. "Distorting Economic Balance and its Consequences on the Regional Market of Consulting Services," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 921-925.
• Sumit Chaturvedi & Sachin Gupta & Devendra Singh Hada, 2016. "Perceived Risk, Trust and Information Seeking Behavior as Antecedents of Online Apparel Buying Behavior in India: An Exploratory Study in Context of Rajasthan," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 935-943.
• Noor Hasmini Binti Abd Ghani & Mohammad Kashedul Wahab Tuhin, 2016. "Consumer Brand Relationships," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 950-957.
• Mohammed Sangiru Umar & Ibrahim Danjuma & Dahiru Dauda Hammawa & Sherif Ahmed Habibu, 2016. "Effects of Technological Innovation in Relationship between Green Supply Chain Management Practices and Green Performance," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 677-682.
• Mazuri Abd Ghani & Aida Othman & Nor Asmahani Ibrahim & Wan Zulqurnain Wan Ismail, 2016. "Relationship Marketing Practices and Effects on Marketing Effectiveness: An Empirical Insight from the Hotel Industry," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 1026-1033.
• Mohamed Abdellatif Abu Auf & Salniza Bt Mohamed Salleh & Rushami Zien Yusoff, 2016. "The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 1034-1038.
• Huda Hudaverdi & Yuliya Yankova, 2016. "Marketing within the Boundaries of Psychology: What Influences the Choice Whether to go for International Education?," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 1066-1073.
• Nor Azila Mohd Noor & Abdul Qadir Rahomee Ahmed Aljanabi, 2016. "Moderating Role of Absorptive Capacity between Entrepreneurial Orientation and Technological Innovation Capabilities," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 704-710.
• Daglish, Toby, 2016. "Consumer governance in electricity markets," Energy Economics, Elsevier, vol. 56(C), pages 326-337.
• Chehab, Adham & Liu, Jeanny & Xiao, Yibo, 2016. "More on intangibles: Do stockholders benefit from brand values?," Global Finance Journal, Elsevier, vol. 30(C), pages 1-9.
• Kind, Hans Jarle & Nilssen, Tore & Sørgard, Lars, 2016. "Inter-firm price coordination in a two-sided market," International Journal of Industrial Organization, Elsevier, vol. 44(C), pages 101-112.
  • Kind, Hans Jarle & Nilssen, Tore & Sørgard, Lars, 2014. "Inter-Firm Price Coordination in a Two-Sided Market," Discussion Paper Series in Economics 16/2014, Norwegian School of Economics, Department of Economics.
• Richards, Timothy J. & Liaukonyte, Jura & Streletskaya, Nadia A., 2016. "Personalized pricing and price fairness," International Journal of Industrial Organization, Elsevier, vol. 44(C), pages 138-153.
• Perrone, Helena, 2016. "Consumers' quality choices during demand peaks," International Journal of Industrial Organization, Elsevier, vol. 44(C), pages 154-162.
• Ruiz-Aliseda, Francisco, 2016. "When do switching costs make markets more or less competitive?," International Journal of Industrial Organization, Elsevier, vol. 47(C), pages 121-151.
• Grolleau, Gilles & Ibanez, Lisette & Lavoie, Nathalie, 2016. "Cause-related marketing of products with a negative externality," Journal of Business Research, Elsevier, vol. 69(10), pages 4321-4330.
  • Gilles Grolleau & Lisette Ibanez & Nathalie Lavoie, 2016. "Cause-related marketing of products with a negative externality," Post-Print hal-01376451, HAL.
  • Gilles Grolleau & Lisette Ibanez & Nathalie Lavoie, 2016. "Cause-Related Marketing of Products with a Negative Externality," Working Papers 02-16, LAMETA, Universitiy of Montpellier.
• Pinger, Pia & Ruhmer-Krell, Isabel & Schumacher, Heiner, 2016. "The compromise effect in action: Lessons from a restaurant's menu," Journal of Economic Behavior & Organization, Elsevier, vol. 128(C), pages 14-34.
  • Pinger, Pia & Ruhmer-Krell, Isabel & Schumacher, Heiner, 2016. "The Compromise Effect in Action: Lessons from a Restaurant's Menu," Annual Conference 2016 (Augsburg): Demographic Change 145883, Verein für Socialpolitik / German Economic Association.
  • Pinger, Pia & Ruhmer-Krell, Isabel & Schumacher, Heiner, 2016. "The Compromise Effect in Action: Lessons from a Restaurant's Menu," IZA Discussion Papers 9648, Institute for the Study of Labor (IZA).
• Alonso, Ricardo & Câmara, Odilon, 2016. "Bayesian persuasion with heterogeneous priors," Journal of Economic Theory, Elsevier, vol. 165(C), pages 672-706.
  • Alonso, Ricardo & Câmara, Odilon, 2016. "Bayesian persuasion with heterogeneous priors," LSE Research Online Documents on Economics 67950, London School of Economics and Political Science, LSE Library.
• Busch, Gesa & Spiller, Achim, 2016. "Farmer share and fair distribution in food chains from a consumer’s perspective," Journal of Economic Psychology, Elsevier, vol. 55(C), pages 149-158.
• Gerpott, Torsten J. & Schneider, Christina, 2016. "Buying behaviors when similar products are available under pay-what-you-want and posted price conditions: Field-experimental evidence," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 65(C), pages 135-145.
• Paula – Angela VIDRASCU, 2016. "Intellectual Capital, An Intangible Item Not Reflected In The Financial Statements Of The Organizational Structure," Internal Auditing and Risk Management, Athenaeum University of Bucharest, vol. 42(1), pages 169-177, June.
• Drichoutis, Andreas C. & Klonaris, Stathis & Papoutsi, Georgia, 2016. "Do good things come in small packages? Willingness to pay for pomegranate wine and bottle size effects," MPRA Paper 72748, University Library of Munich, Germany.
  • Andreas C. Drichoutis & Stathis Klonaris & Georgia Papoutsi, 2016. "Do good things come in small packages? Willingness to pay for pomegranate wine and bottle size effects," Working Papers 2016-2, Agricultural University of Athens, Department Of Agricultural Economics.
• Laura Catalina Timiras, 2016. "Young People'S Preferences For Romanian Agro Alimentary Goods," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue Special I.
• Tsvetelina Nedialkova-Shtereva, 2016. "Characteristic features in setting up the marketing mix, position and segments of the banking sector," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 103-119.
• Ioana-Nicoleta Abrudan, 2016. "Does Gender Really Affect Shopping Patterns?," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Zoran Bogetić & Goran Petković & Dragan Stojković, 2016. "Evolucija, Redefinisanje I Perspektive Razvoja Koncepta Menadžmenta Kategorije Proizvoda," Ekonomske ideje i praksa, Faculty of Economics, University of Belgrade, issue 20, pages 7-26, March.
• Vlade Zarić & Dragana Kovačević & Vladimir Jovanović, 2016. "Direktni Marketing Poljoprivrednih Proizvoda U Republici Srbiji – Mogućnosti I Ograničenja (Direct Marketing Of The Serbian Agricultural Products - Drawbacks And Opportunities)," Ekonomske ideje i praksa, Faculty of Economics, University of Belgrade, issue 21, pages 59-76, June.
• Saša Veljković & Djordje Kaličanin, 2016. "Improving Business Performance Through Brand Management Practice," Economic Annals, Faculty of Economics, University of Belgrade, vol. 61(208), pages 137-168, January -.
• Dragan Stojković & Stipe Lovreta & Zoran Bogetić, 2016. "Multichannel Strategy – The Dominant Approach In Modern Retailing," Economic Annals, Faculty of Economics, University of Belgrade, vol. 61(209), pages 105-128, April - J.
• Klopotan Igor & Vrhovec-Žohar Kristina & Mahič Edita, 2016. "Impact of Income on Customers' Loyalty: Are Customers with Higher Income more Loyal?," Business Systems Research, Sciendo, vol. 7(1), pages 81-88, March.
• MUNTHIU Maria-Cristiana & CETINA Iuliana, 2016. "Understanding Students' Perception, Expectations And The Need Of Innovating Educational Services In The Digital Economy Context," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 68(3), pages 103-113, December.
• FUCIU Mircea & GORSKI Hortensia & DUMITRESCU Luigi, 2016. "Online Social Networking Sites In Personal  And Professional Life - A Marketing Research," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 68(3), pages 57-73, December.
• PENTESCU Alma & CETINÄ‚ Iuliana & ORZAN Gheorghe, 2016. "Are The Romanian Healthcare Services Competitive On The International Market?," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 68(5), pages 139-148, December.
• DURALIA Oana, 2016. "Public Perception Of The Role Of Science And Innovation In Solving The Problems Experienced By Contemporary Economy," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 68(5), pages 55-63, December.
• Michaela Jánská & Petra Olšová, 2016. "Influence of segmentation factors on leaflet distribution," Acta Universitatis Bohemiae Meridionales, University of South Bohemia in Ceske Budejovice, vol. 19(1), pages 20-29.
• Simona-Silvana, MARGINEAN, 2016. "Loyalty Programs: How To Measure Customer Loyalty?," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 1(3), pages 128-136.
• Carmen, IORDACHE & Alexandrina, SÎRBU & Iuliana, CIOCHINA, 2016. "Coordinates Of Developing The Balneary Tourism," Management Strategies Journal, Constantin Brancoveanu University, vol. 31(1), pages 308-316.
• Alexandrina, SÎRBU & Carmen Maria, IORDACHE & Iuliana, CIOCHINA, 2016. "A Study On Organic Food Market Development In Romania," Management Strategies Journal, Constantin Brancoveanu University, vol. 32(2), pages 4-14.
• Amit Mittal, 2016. "The Influence Of Waiting Time Satisfaction On Customer Loyalty Towards Multi-Stage Services: Evidence From India," Management Strategies Journal, Constantin Brancoveanu University, vol. 33(3), pages 18-23.
• Roland Strausz, 2017. "A Theory of Crowdfunding: A Mechanism Design Approach with Demand Uncertainty and Moral Hazard," American Economic Review, American Economic Association, vol. 107(6), pages 1430-1476, June.
  • Roland, Strausz, 2015. "A Theory of Crowdfunding - a mechanism design approach with demand uncertainty and moral hazard," Discussion Paper Series of SFB/TR 15 Governance and the Efficiency of Economic Systems 527, Free University of Berlin, Humboldt University of Berlin, University of Bonn, University of Mannheim, University of Munich.
  • Roland Strausz, 2016. "A Theory of Crowdfunding - A Mechanism Design Approach with Demand Uncertainty and Moral Hazard," CESifo Working Paper Series 6100, CESifo Group Munich.
  • Strausz, Roland, 2016. "A Theory of Crowdfunding - a mechanism design approach with demand uncertainty and moral hazard," CEPR Discussion Papers 11222, C.E.P.R. Discussion Papers.
• Constantin SASU & Marius Sorin DANGA, 2016. "Electoral Prescribers. Who Are They?," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 37, pages 305-313, December.
• Emanuela Maria AVRAM, 2016. "The Relationship Between The University Image And Students' Willingness To Recommend It," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 115-123, December.
• Ariadna Ioana JURAVLE (GAVRA) & Constantin SASU & Loredana TEREC-VLAD, 2016. "The Destination Image Of Bucovina Among Romanian Tourists," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 139-149, December.
• Andra-Ioana ANDRONICIUC, 2016. "Using Social Media In Political Campaigns. Evidence From Romania," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 10, pages 51-57, April.
• Raluca-Mihaela SANDU, 2016. "The New Rules Of Green Marketing- A Book Review," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 11, pages 417-419, July.
• Anca BUTNARIU & Dumitru FILIPEANU, 2016. "Does Csr Enhance Market Performance For Automotive Companies?," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 12, pages 431-441, December.
• Ion Gr. IONESCU, 2016. "Some Restructuring Measures Of The Marketing Process In A Corporate Firm," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 12, pages 459-464, December.
• Mihai-Cosmin FANARU, 2016. "Online Communication In The Bricolage Market," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 12, pages 519-525, December.
• Muhammad Fahid MUQADDAS & Ishtiaq AHMAD, 2016. "Determinants Of Brand Equity: An Empirical Study Of It Industry," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 12, pages 555-560, December.
• Francisca Cecilia Encinas Orozco & Judith Cavazos Arroyo, 2016. "Influencia del engagement académico en la lealtad de estudiantes de posgrado: un abordaje a través de un modelo de ecuaciones estructurales," ESTUDIOS GERENCIALES, UNIVERSIDAD ICESI, vol. 32(140), pages 228-238, September.
• Izabelle Quezado & Verónica Peñaloza & Marianela Denegri & Ellen Campos Sousa & Victoria Aymé Barreda Parra & Felipe Gerhard, 2016. "Personalidade de marca de cursos de psicologia: um estudo em cidades do Brasil, Peru e Chile," ESTUDIOS GERENCIALES, UNIVERSIDAD ICESI, vol. 32(140), pages 239-249, September.
• Leonardo Ortegón Cortázar & Irma Chacón Páez & Ana C. Pinzón Vargas & Sandra Patricia Rojas Berrio, 2016. "Alcance y gestión de la huella de carbono como elemento dinamizador del branding por parte de empresas que implementan estas prácticas ambientales en Colombia," ESTUDIOS GERENCIALES, UNIVERSIDAD ICESI, vol. 32(140), pages 278-289, September.
• Juan Manuel González Sánchez & Luciana Carla Manfredi, 2016. "EMCEL, ¿cómo ejecutar una buena recuperación del servicio?," ESTUDIOS GERENCIALES, UNIVERSIDAD ICESI, vol. 32(140), pages 290-294, September.
• Roland Strausz, 2017. "A Theory of Crowdfunding: A Mechanism Design Approach with Demand Uncertainty and Moral Hazard," American Economic Review, American Economic Association, vol. 107(6), pages 1430-1476, June.
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  • Strausz, Roland, 2016. "A Theory of Crowdfunding - a mechanism design approach with demand uncertainty and moral hazard," CEPR Discussion Papers 11222, C.E.P.R. Discussion Papers.
  • Roland Strausz, 2016. "A Theory of Crowdfunding - A Mechanism Design Approach with Demand Uncertainty and Moral Hazard," CESifo Working Paper Series 6100, CESifo Group Munich.
• Bronnenberg, Bart & Dube, Jean-Pierre, 2016. "The Formation of Consumer Brand Preferences," CEPR Discussion Papers 11648, C.E.P.R. Discussion Papers.
• Gheorghe ORZAN & Otilia-Elena PLATON & Cristian Dragos STEFĂNESCU & Mihai ORZAN, 2016. "Conceptual Model Regarding The Influence Of Social Media Marketing Communication On Brand Trust, Brand Affect And Brand Loyalty," ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, Faculty of Economic Cybernetics, Statistics and Informatics, vol. 50(1), pages 141-156.
• Adrian MICU & Angela Eliza MICU & Kamer AIVAZ & Alexandru CAPATINA, 2016. "The Genetic Approach Of Marketing Research," ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, Faculty of Economic Cybernetics, Statistics and Informatics, vol. 50(3), pages 229-246.
• Inci VARINLI & Nur BASYAZICIOGLU, 2016. "Facebook’ta Pazarlama Uygulamalarina Yonelik Tuketici Tutumlarinin Path Analizi Ile Incelenmesi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 16(1), pages 109-119.
• Tugba KILICER & Elif BOYRAZ & Adem TUZEMEN, 2016. "Kadin, Erkek, Ya Da? Hediye Satin Alma Davranisinda Cinsiyet Kimligi Rolunun Etkisi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 16(1), pages 121-133.
• Yener GIRISKEN & Caner GIRAY, 2016. "Vodafone’un Marka Kisiligi: BesIktas Taraftari, Rakip Takim Taraftarlari ve Takim Tutmayanlarin Algilarindaki Fark Uzerine Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 16(1), pages 65-78.
• Nilay ASKIN & Ilayda IPEK, 2016. "Marka Askinin Marka Deneyimi ile Marka Sadakati Arasindaki Iliskiye Aracilik Etkisi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 16(1), pages 79-94.
• Carlos Pateiro-Rodriguez & Carlos Javier Prado-Domínguez & Jesus M. Garcia-Iglesias & Jose M. Barreiro-Viñan, 2016. "Editorial statement: Switching costs in the European postal service. Are there any solutions?," European Journal of Government and Economics, Europa Grande, vol. 5(2), pages 104-119, December.
• Alonso, Ricardo & Câmara, Odilon, 2016. "Bayesian persuasion with heterogeneous priors," Journal of Economic Theory, Elsevier, vol. 165(C), pages 672-706.
  • Alonso, Ricardo & Câmara, Odilon, 2016. "Bayesian persuasion with heterogeneous priors," LSE Research Online Documents on Economics 67950, London School of Economics and Political Science, LSE Library.
• Begiristain Zubillaga, Mirene & Landeta Rodríguez, Jon & Mediano Serrano, Lucía, 2016. "Nekazaritzako elikagai ekologikoen banaketa politika iraunkorra: adierazle sistema agroekologikoaren proposamen praktikoa," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• Iveta Simberova & Eliska Rekova, 2016. "Phenomenon of “Born Globals” in the internationalization of small and medium-sized enterprises in the Czech Republic," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 120-129.
• Hisham Ali SHATNAWI & Hamdi Jaber AL-BARAKAT, 2016. "Factors of Attracting Customers in Jordanian Consumer Markets: A Case Study of Amman Markets," Expert Journal of Business and Management, Sprint Investify, vol. 4(2), pages 94-104.
• Nuri WULANDARI, 2016. "Brand Experience in Banking Industry: Direct and Indirect Relationship to Loyalty," Expert Journal of Marketing, Sprint Investify, vol. 4(1), pages 1-9.
• Sabrina ELBACHIR & Abderrahmane CHENINI, 2016. "The Emotional States of the Consumer in Stores: The PA (Pleasure-Arousal) Adapted to the Algerian Context," Expert Journal of Marketing, Sprint Investify, vol. 4(1), pages 10-19.
• Naufal BACHRI & Abdul RAHMAN LUBIS & NURDASILA & M. Shabri ABD. MAJID, 2016. "Credibility and Consumer Behavior of Islamic Bank in Indonesia: A Literature Review," Expert Journal of Marketing, Sprint Investify, vol. 4(1), pages 20-23.
• Brano Markic & Sanja Bijaksic & Arnela Bevanda, 2016. "Customer Intelligence Analytics on Social Networks," Expert Journal of Marketing, Sprint Investify, vol. 4(1), pages 24-30.
• M.Dharma Tuah Putra NASUTION & Yossie ROSSANTY & Prana Ugiana GIO, 2016. "Does Religious Commitment Matter in the Relationship Between Brand Personality and Purchase Intention on Halal Brand? Evidence from Consumers in Indonesia," Expert Journal of Marketing, Sprint Investify, vol. 4(2), pages 31-38.
• Isaac TWENEBOAH-KODUAH & Charles ADUSEI & Charles TENKORANG, 2016. "Sales Territory Management and Distributor Performance in the Telecommunications Industry in Ghana," Expert Journal of Marketing, Sprint Investify, vol. 4(2), pages 46-59.
• Myriam ERTZ & Fabien DURIF & Manon ARCAND, 2016. "Business in the hands of consumers: A scale for measuring online resale motivations," Expert Journal of Marketing, Sprint Investify, vol. 4(2), pages 60-76.
• Giacomo Fiorani & Alessio Cavicchi & Elisabetta Croci Angelini, 2016. "Prospettive strategiche per il Made in Italy agroalimentare: un’analisi esplorativa del mercato delle macchine professionali da caffè espresso secondo le 5 forze competitive di Porter," ECONOMIA AGRO-ALIMENTARE, FrancoAngeli Editore, vol. 18(1), pages 53-71.
• Furrer, Olivier & Sudharshan, Devanathan & Tsiotsou, Rodoula H. & Liu, Ben S., 2016. "A framework for innovative service design," FSES Working Papers 476, Faculty of Economics and Social Sciences, University of Freiburg/Fribourg Switzerland.
• Haile, Mekbib G. & Algieri, Bemardina & Kalkuhl, Matthias & Gebreselassie, Samuel, 2016. "Analysis of Price Shock Transmission: Case of the Wheat-Bread Market Value Chain in Ethiopia," 2016 Fifth International Conference, September 23-26, 2016, Addis Ababa, Ethiopia 246312, African Association of Agricultural Economists (AAAE).
  • Mekbib Haile & Mekbib Haile & Mekbib Haile & Matthias Kalkuhl & Bernardina Algieri & Samuel Gebreselassié, 2016. "Analysis of Price Shock Transmission: Case of the Wheat-Bread Market Value Chain in Ethiopia," FOODSECURE Working papers 50, LEI Wageningen UR.
• Wioleta Kucharska & Len Tiu Wright, 2017. "Consumer social network brand identification and personal branding. How do social network users choose among brand sites?," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1315879-131, January.
  • Wioleta Kucharska, 2016. "Consumer Social Network Brand Identification And Personal Branding. How Do Social Network Users Choose Among Brand Sites?," GUT FME Working Paper Series A 39, Faculty of Management and Economics, Gdansk University of Technology.
• Alessandro Gandolfo, 2016. "Le banche di fronte alla sfida del social banking," Public Finance Research Papers 27, Istituto di Economia e Finanza, DIGEF, Sapienza University of Rome.
• Adriaan R. Soetevent & Tadas Bruzikas, 2016. "Risk and Loss Aversion, Price Uncertainty and the Implications for Consumer Search," Tinbergen Institute Discussion Papers 16-049/VII, Tinbergen Institute.
  • Soetevent, Adriaan R. & Bruzikas, Tadas, 2016. "Risk and Loss Aversion, Price Uncertainty and the Implications for Consumer Search," Research Report 16015-EEF, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
• Bee Li Yeo, 2016. "Assessing Customer Emotion Product Relationship and Customer Retention Towards Halal Cosmetic Products ," GATR Journals jmmr113, Global Academy of Training and Research (GATR) Enterprise.
• Burton A. Aggabao, 2016. "Service Quality of Hotels in Abu Dhabi, UAE," GATR Journals jmmr114, Global Academy of Training and Research (GATR) Enterprise.
• Sudjatno , 2016. "The Relationship Between Strategic Management, Employee Engagement on Customer Satisfaction and Customer Loyalty (Newest Empirical Approach 2013-2015): A Conceptual Model ," GATR Journals jmmr120, Global Academy of Training and Research (GATR) Enterprise.
• Grolleau, Gilles & Ibanez, Lisette & Lavoie, Nathalie, 2016. "Cause-related marketing of products with a negative externality," Journal of Business Research, Elsevier, vol. 69(10), pages 4321-4330.
  • Gilles Grolleau & Lisette Ibanez & Nathalie Lavoie, 2016. "Cause-Related Marketing of Products with a Negative Externality," Working Papers 02-16, LAMETA, Universitiy of Montpellier.
  • Gilles Grolleau & Lisette Ibanez & Nathalie Lavoie, 2016. "Cause-related marketing of products with a negative externality," Post-Print hal-01376451, HAL.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2016. "Engineering the Digital Transformation of Marketing," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(2), pages 06-14, June.
• PURCAREA, Theodor, 2016. "New Challenges for B2B Marketers," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(2), pages 15-23, June.
• SOCA, Diana, 2016. "Relational Marketing in the New Service Economy," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(2), pages 24-28, June.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2016. "Digital marketing capabilities in today's evolving digital world," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(3), pages 07-16, September.
• TANASE, Cosmin, 2016. "The Retailers’ Marketing Strategy: Adapting to the fast-evolving environment," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(3), pages 17-22, September.
• PURCAREA, Theodor, 2016. "The practice of marketing under the pressure of continuously updating the marketing capabilities platform," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(3), pages 27-41, September.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2016. "Challenges for digital marketing capabilities within the context of the main ongoing marketing management trend," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(4), pages 08-15, December.
• PURCAREA, Theodor, 2016. "A Holistic Approach of Revenue Management and its Relation to Agile Marketing. Tourist Experience in a Customer-Driven Era," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(4), pages 16-27, December.
• Petro Kutsyk & Khrystyna Skop, 2016. "Modern Management Systems of Intangible Assets of Companies," Accounting and Finance, Institute of Accounting and Finance, issue 2, pages 156-162, June.
• Lucian TĂNASĂ & Sebastian DOBOŞ & Ioan-Sebastian BRUMĂ, 2016. "Merchandizing Agri-Food Products By Means Of Short Food Supply Chains In Mureş County," Agricultural Economics and Rural Development, Institute of Agricultural Economics, vol. 13(1), pages 35-57.
• Marco Wolf & Dennis Kopf & Pia A. Albinsson, 2016. "Marketization, Nostalgia, And Social Connectedness: An Exploratory Study In Eastern Germany," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 10(2), pages 13-25.
• Lucila Zarraga Cano & Gabriela Aracelly Solis Gonzalez & Sabrina Ivonne Rodriguez Ogaz, 2016. "The Implementation Of Conjoint Analysis To Measure The Attributes Of Xcaret Park," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 10(3), pages 49-56.
• Mary Beth McCabe & Ramon Corona, 2016. "An Empirical Examination Of Facebook Use By Hispanics And Non-Hispanics," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 10(3), pages 85-91.
• Irfan Butt & Muhammad Athar Siddiqui, 2016. "Informational And Functional Export Barriers Faced By Small And Medium Enterprises In Emerging Economy," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 10(3), pages 93-103.
• K. Patrick & A. Ladipo & Solomon A. Agada, 2016. "The Effects of Brand Perception in the Purchase of “Made in Italy” and “Made in China” Fashion Products in Nigeria," Economics and Management Research Projects: An International Journal, Open Access International Journals, vol. 6(1), pages 1-8, December.
• Andrey Kataev, 2016. "Актуальные функциональные задачи маркетинговой товарной политики [Электронный ресурс] : монография / А. В. Катаев ; Харьков. гуманит. ун-т «Народная украинская академия». – Электрон. текст. дан. – Хар," ИЦ "Диалог" - учебная и научная литература. PC "Dialog" - Educational and Scientific Books, Publishing Center "Dialog", number 3, December.
• Yevheniia Yefimova, 2016. "Актуальність Асортиментної Політики У Сучасному Управлінні Підприємством Роздрібної Торгівлі
  [Actuality of assortment policy in the modern management of retail business enterprise]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 2(7(12)), pages 3.1-3.14, July.
• Kiril Kudenko, 2016. "Методи Формування Та Реалізації Асортиментної Політики Підприємств Роздрібної Торгівлі
  [Methods of forming and realization of assortment policy of retail business enterprises]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 2(7(12)), pages 3.15-3.37, July.
• Vagina Julia & Kartava Maria, 2016. "Сучасні Елементи Іміджу Підприємства Роздрібної Торгівлі
  [Modern elements of retail enterprise image]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 2(8(13)), pages 3.1-3.6, August.
• Kataev Andrey, 2016. "Релевантність Комунікацій На Місцях Продажу У Сучасній Концепції Мерчандайзингу
  [Relevance of communications at sale points in the modern concept of merchandising]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 2(8(13)), pages 3.7-3.3.14, August.
• Shymko Vlada, 2016. "Ідентифікація Релевантних Чинників Розвитку Молокопереробних Підприємств Київської Області
  [Identification of Relevant Factors of Dairy Enterprises of Kyiv Region]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 2(12(17)), pages 6.32-6.38, December.
• Gasimova Margarita, 2016. "Дослідження Факторів, Що Впливають На Споживчий Вибір
  [The Study of the Factors, Affecting Consumer Choice]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 2(12(17)), pages 6.39-6.43, December.
• Elasrag, Hussein, 2016. "Halal Industry : Key Challenges and Opportunities," MPRA Paper 69631, University Library of Munich, Germany.
• Wakamatsu, Hiroki & Miyata, Tsutom & Kamiyama, Ryutaro, 2016. "An Analysis of Introducing Unspawned Oysters in Japan Using a Contingent Valuation Method and Analytic Hierarchy Process," MPRA Paper 69680, University Library of Munich, Germany.
• Peschel, Anne & Grebitus, Carola & Steiner, Bodo & Veeman, Michele, 2016. "How does consumer knowledge affect environmentally sustainable choices? Evidence from a cross-country latent class analysis of food labels," MPRA Paper 69864, University Library of Munich, Germany.
• Wei Yan & Youwei Li & Ying Wu & Mark Palmer, 2016. "A Rising E-Channel Tide Lifts All Boats? The Impact of Manufacturer Multichannel Encroachment on Traditional Selling and Leasing," Discrete Dynamics in Nature and Society, Hindawi, vol. 2016, pages 1-18, June.
  • Yan, Wei & Li, Youwei & Wu, Ying & Palmer, Mark, 2016. "A rising e-channel tide lifts all boats? The impact of manufacturer multi-channel encroachment on traditional selling and leasing," MPRA Paper 70747, University Library of Munich, Germany.
• Medvedev, Evgeny, 2016. "Обмен Маркетологами Как Фактор Успеха Российских Предприятий На Мировом Рынке
  [Exchange marketers as a factor in the success of Russian companies in the world market]," MPRA Paper 71059, University Library of Munich, Germany.
• Abramovich, Albina, 2016. "Ценообразование Жилой Недвижимости В Г. Омске
  [Pricing residential real estate in the city of Оmsk]," MPRA Paper 71140, University Library of Munich, Germany.
• Kharchenko, Alina, 2016. "Ребрендинг, Как Одна Из Стратегий Маркетинга
  [Re-branding as one of the marketing strategies]," MPRA Paper 71159, University Library of Munich, Germany.
• Egorova, Veronika, 2016. "Особенности И Эффективные Методы Партизанского Маркетинга
  [Features and effective methods of guerrilla marketing]," MPRA Paper 71161, University Library of Munich, Germany.
• Kharchenko, Alina, 2016. "Ребрендинг, Как Одна Из Стратегий Маркетинга
  [Re-branding as one of the marketing strategies]," MPRA Paper 71169, University Library of Munich, Germany.
• Pinachyan, Varsenik, 2016. "Фримиум, Как Один Из Способов Продвижения Товара Или Услуги В Рыночных Условиях
  [Freemium, as a way of promoting a product or service to market conditions]," MPRA Paper 71179, University Library of Munich, Germany.
• Andreas C. Drichoutis & Stathis Klonaris & Georgia Papoutsi, 2016. "Do good things come in small packages? Willingness to pay for pomegranate wine and bottle size effects," Working Papers 2016-2, Agricultural University of Athens, Department Of Agricultural Economics.
  • Drichoutis, Andreas C. & Klonaris, Stathis & Papoutsi, Georgia, 2016. "Do good things come in small packages? Willingness to pay for pomegranate wine and bottle size effects," MPRA Paper 72748, University Library of Munich, Germany.
• Sorizo, Reena Beth & Densing, Filjhon & Tura, Regine & Balacy, Garnette Mae, 2016. "Characterizing Life Insurance Marketing: Clients' Perspectives," MPRA Paper 74941, University Library of Munich, Germany, revised 17 Nov 2016.
• Greiff, Matthias & Egbert, Henrik, 2016. "The Pay-What-You-Want Game and Laboratory Experiments," MPRA Paper 75222, University Library of Munich, Germany.
• Khan, Amber Yamin & Karim, Emadul & Abbas, Omair, 2016. "Identifying the Factors affecting the customer’s Buying Behavior: A case study of Men’s cosmetic Market in Karachi, Pakistan," MPRA Paper 75569, University Library of Munich, Germany, revised 15 Jun 2016.
• Revilla Hernández, Mercedes & Santana Talavera, Agustín & Parra López, Eduardo, 2016. "Effects of co-creation in a tourism destination brand image through twitter," MPRA Paper 77595, University Library of Munich, Germany, revised 21 Nov 2016.
• Metali, Dr, 2016. "اتجاهات المستهلكين الجزائريين نحو التسوق عبر الانترنت: دراسة ميدانية
  [The Attitude of the Algerian Consumers Toward Internet Shopping: An Empirical Study]," MPRA Paper 77675, University Library of Munich, Germany.
• Goslar, Alex, 2016. "Marketing Inspired Branding," MPRA Paper 84153, University Library of Munich, Germany.
• Goslar, Alex, 2016. "Marketing Communication," MPRA Paper 85185, University Library of Munich, Germany.
• David Schüller & Jan Pekárek, 2016. "Market Attractiveness Classification of European Union Countries for Establishing Logistics Centres," Acta Oeconomica Pragensia, University of Economics, Prague, vol. 2016(5), pages 3-13.
• Ly Thi Minh Pham & Hong Nga Do & Tuan Minh Phung, 2016. "The Effect of Brand Equity and Perceived Value on Customer Revisit Intention: A Study in Quick-Service Restaurants in Vietnam," Acta Oeconomica Pragensia, University of Economics, Prague, vol. 2016(5), pages 14-30.
• Radek Tahal & Václav Stříteský, 2016. "Target Audience of Live Opera Transmissions to Cinema Theatres from the Marketing Point of View," Central European Business Review, University of Economics, Prague, vol. 2016(1), pages 29-36.
• Andrea Escobar Rios, 2016. "The Impact of the Digital Revolution in the Development of Market and Communication Strategies for the Luxury Sector (Fashion Luxury)," Central European Business Review, University of Economics, Prague, vol. 2016(2), pages 17-36.
• Jean-Paul Rodrigue & Petr Kolar, 2016. "Port Regionalization and Landlocked Hinterland: The Czech Republic," Central European Business Review, University of Economics, Prague, vol. 2016(3), pages 69-77.
• Grzegorz Hajduk, 2016. "Specifics and Features of Outsourcing Marketing Communications Activity," Central European Business Review, University of Economics, Prague, vol. 2016(3), pages 78-87.
• Petr Král & Martin Machek & Tomáš Karel, 2016. "Comparative Advertising in the Czech Republic: An Empirical Study," Central European Business Review, University of Economics, Prague, vol. 2016(4), pages 34-46.
• Jitka Novotová & Jozefina Simová & Jitka Vávrová, 2016. "Online communication about accommodation facilities during the collection of customer feedback," Ekonomika a Management, University of Economics, Prague, vol. 2016(3).
• Pavlína Pawlasová, 2016. "Comparison of indicators affecting satisfaction with online group-buying purchases of Generation Y customers in the Czech Republic and Canada," Ekonomika a Management, University of Economics, Prague, vol. 2016(3).
• Marta Grossmanová & Pavol Kita & Marta Žambochová, 2016. "Segmentation of Consumers in the Context of their Space Behaviour: Case Study of Bratislava," Prague Economic Papers, University of Economics, Prague, vol. 2016(2), pages 189-202.
• Alexandar Grubor & Nikola Milićević & Nenad Djokic, 2016. "The Effect of Inventory Level on Product Availability and Sale," Prague Economic Papers, University of Economics, Prague, vol. 2016(2), pages 221-233.
• Victoria-Mihaela BRINZEA & Olimpia Elena Mihaela OANCEA, 2016. "The Label - An Essential Tool For Keeping The Consumer Informed And For Promoting Products In The Economic Area," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 15(1), pages 49-59.
• Lambros TSOURGIANNIS & Despoina CHATZIPANAGIOTOU & Loukas GEORGIOU & Kyriakos PAVLIDIS & Valentin DISLIAN, 2016. "Citizens Health Protection Behaviour Against Vector Born Diseases In Greece: The Case Of Xanthi," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 15(2), pages 29-37.
• TANASE, George Cosmin, 2016. "Improving Decisions with Marketing InformationJournal: Romanian Distribution Committee Magazine Volume 7 Issue 1," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(1), pages 18-21, April.
• PURCAREA, Anca, 2016. "Significant Behavioral Shifts among Consumers and Actions to Take Accordingly by Consumer-Goods Companies and Retailers Enabling their Real-Time Collaboration," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(1), pages 22-26, April.
• TANASE, George, 2016. "The Future of Marketing in 2016: Trends in the New Digital Age," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(2), pages 20-25, July.
• PURCAREA, Theodor, 2016. "The Challenge of a Truly Omni Channel Approach for Retailers," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(2), pages 26-31, July.
• MIHAIESCU, Nicolaie, 2016. "I hate statistics," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(2), pages 32-33, July.
• TANASE, George Cosmin, 2016. "The 6C Model of Social Media and Developing a Viral Marketing Campaign," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(3), pages 20-25, October.
• PURCAREA, Theodor, 2016. "The retail market under the pressure of the technological change," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(3), pages 26-37, October.
• TANASE, George Cosmin, 2016. "The Virtual Value Chain And Experiential Marketing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(4), pages 20-23, December.
• PURCAREA, Theodor, 2016. "Retail in the era of Omni channel marketing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(4), pages 24-30, December.
• Demir, Ayça Kangal & Yalçın, Bilal, 2016. "Determining Beverage Preferences of Young Consumers with Laddering Technique," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 7(1), pages 139-160, January.
• Kayabaşı, Aydın & Ebeoğlugil, H. Feyyaz & Özkuk, Ömür, 2016. "The Moderating Effect of Price Conscious Purchasing Style on the Relationship of Quality Conscious Purchasing Style and Consumers Confusion," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 7(2), pages 149-166, April.
• Bayrakdaroğlu, Ali & Mirgen, Çağatay, 2016. "The Impact of Brand Value on Stock Returns: A Empirical Research on the BİST," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 7(3), pages 111-123, July.
• Taşkın, Çağatan, 2016. "A Research on the Measurement of Consumer Based Brand Equity in Automobile Sector," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 7(3), pages 125-136, July.
• Başkol, Melih, 2016. "The Effects of E-Retail Service Quality on Repurchase Intention," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 7(4), pages 107-121, October.
• Ekergil, Vedat & Ersoy, Nezihe Figen, 2016. "The Role of Accounting and Marketıng in Calculating Customer Lifetime Value on Key Account Management in B2B/Industrial Markets," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 7(4), pages 159-180, October.
• Manhas , Parikshat & Manrai , Lalita & Manrai, Ajay, 2016. "Role of Tourist Destination Development in Building its Brand Image: A Conceptual Model," Journal of Economics, Finance and Administrative Science, Universidad ESAN, vol. 21(40), pages 25-29.
• Blazeska, Daliborka & Davkovska, Vladanka & Nakovski, Dejan, 2016. "Hotel Service, Assumption And Starter Of The Tourism Development," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 7(2), pages 221-233.
• Dombach, Frauke-Julia, 2016. "Qualitative Inhaltsanalyse zum Nachweis von Service Excellence Elementen innerhalb europäischer Vergabeverfahren – Die Methode und erste Ergebnisse," Zeitschrift für interdisziplinäre ökonomische Forschung, Allensbach Hochschule, issue 1, pages 44-55, April.
• Dornbach, Frauke-Julia, 2016. "Qualitative Inhaltsanalyse zum Nachweis von Service Excellence Elementen innerhalb europäischer Vergabeverfahren- Diskussion gewonnener Ergebnisse und Schlussfolgerung," Zeitschrift für interdisziplinäre ökonomische Forschung, Allensbach Hochschule, issue 2, pages 59-66, November.
• J. Freitas SANTOS & Bahareh BIDI, 2016. "Cultural Adaptation of Websites: A Comparative Study of Portuguese and Dutch Websites," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 17(2), pages 94-107, May.
• Doina I. POPESCU, 2016. "Promotional Mix and Integration of Communication into Management Policy - Case Study," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 17(5), pages 466-476, December.
• Olga Rauhut Kompaniets & Daniel Rauhut, 2016. "Why Urban And Rural Place Marketing Strategies Differ: A Theoretical Discussion," Romanian Journal of Regional Science, Romanian Regional Science Association, vol. 10(1), pages 23-42, June.
• Cernikovaite, Migle Eleonora, 2016. "Brand value impact on company economic value evaluation model," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 11(1), pages 22-31, June.
• Shyh-Ming Huang & Shyh-Rong Fang & Shih-Chieh Fang & Chao-Chin Huang, 2016. "The influences of brand benefits on brand loyalty: Intermediate mechanisms," Australian Journal of Management, Australian School of Business, vol. 41(1), pages 141-160, February.
• Mehrafshan, Nima & Goerke, Björn & Clement, Michel, 2016. "The Effect of Unexpected Chart Positions on the Firm Value of Music Labels. An Event Study of Album Success," EconStor Preprints 142161, ZBW - German National Library of Economics.
• Chowdhury, Nasif, 2016. "The Impact of Electronic Word-of-Mouth on Consumers’ Purchase Intentions in Bangladesh Telecommunication Industry," EconStor Preprints 142747, ZBW - German National Library of Economics.
• Zeiler, Vanessa, 2016. "Mobile User Experience: Der Einfluss von kognitivem Entertainment auf die Nutzung mobiler Anwendungen," Beiträge der Hochschule Pforzheim 156, Pforzheim University.
• Pinger, Pia & Ruhmer-Krell, Isabel & Schumacher, Heiner, 2016. "The compromise effect in action: Lessons from a restaurant's menu," Journal of Economic Behavior & Organization, Elsevier, vol. 128(C), pages 14-34.
  • Pinger, Pia & Ruhmer-Krell, Isabel & Schumacher, Heiner, 2016. "The Compromise Effect in Action: Lessons from a Restaurant's Menu," IZA Discussion Papers 9648, Institute for the Study of Labor (IZA).
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• Stefano DellaVigna & Ruben Durante & Brian Knight & Eliana La Ferrara, 2016. "Market-Based Lobbying: Evidence from Advertising Spending in Italy," American Economic Journal: Applied Economics, American Economic Association, vol. 8(1), pages 224-256, January.
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  • Della Vigna, Stefano & Durante, Ruben & Knight, Brian & La Ferrara, Eliana, 2014. "Market-based Lobbying: Evidence from Advertising Spending in Italy," CEPR Discussion Papers 9813, C.E.P.R. Discussion Papers.
• Alessandro Acquisti & Curtis Taylor & Liad Wagman, 2016. "The Economics of Privacy," Journal of Economic Literature, American Economic Association, vol. 54(2), pages 442-492, June.
• Rizwan Raheem Ahmed & Jolita Vveinhardt & Dalia Streimikiene & Muhammad Awais, 2016. "Mediating and Marketing Factors Influence the Prescription Behavior of Physicians: An Empirical Investigation," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(41), pages 153-153, February.
• Alina Filip & Diana Maria Vrânceanu & Bogdan Georgescu & Daniela Elena Marinescu, 2016. "Relationship Marketing Stage of Development in Romanian Banking Industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(41), pages 199-199, February.
• Andreea Fortuna ?chiopu & Ana Mihaela Padurean & Madalina Lavinia ?ala & Ana-Maria Nica, 2016. "The Influence of New Technologies on Tourism Consumption Behavior of the Millennials," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(S10), pages 829-829, November.
• Lelia Voinea & Anca Atanase & Ion Schileru, 2016. "Perceptions of the Slow Food Cultural Trend among the Youth," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(S10), pages 847-847, November.
• Liviu B. Vlad & Dragos C. Vasile & Octav-Ionut Macovei & Claudia E. Tuclea, 2016. "Determinant Factors of Green Marketing Adoption in the Hospitality Sector," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(S10), pages 862-862, November.
• Smaranda Cosma & Marius Bota & Cristina Fle?eriu & Adina Negru?a, 2016. "Some Considerations Regarding Motivations and Overall Perceptions on Film Festivals," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(S10), pages 929-929, November.
• Marius-Cristian Neacsu & Silviu Negut & Gheorghe Vlasceanu, 2016. "Place Branding – Geographical Approach. Case Study: Waterloo," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(S10), pages 944-944, November.
• Dan Mihnea Diaconescu & Remus Moraru & Gabriela Stanciulescu, 2016. "Considerations on Gastronomic Tourism as a Component of Sustainable Local Development," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(S10), pages 999-999, November.
• Mekbib Haile & Mekbib Haile & Mekbib Haile & Matthias Kalkuhl & Bernardina Algieri & Samuel Gebreselassié, 2016. "Analysis of Price Shock Transmission: Case of the Wheat-Bread Market Value Chain in Ethiopia," FOODSECURE Working papers 50, LEI Wageningen UR.
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• Li, Tongzhe & Bernard, John C. & Johnston, Zachary A. & Messer, Kent D. & Kaiser, Harry M., 2017. "Consumer preferences before and after a food safety scare: An experimental analysis of the 2010 egg recall," Food Policy, Elsevier, vol. 66(C), pages 25-34.
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• Calderón García, Haydee & Kolbe, Diana, 2017. "Capacidades dinámicas en el proceso de internacionalización de las empresas de distribución de productos agroalimentarios," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 0(Number 02), January.
• Weinrich, Ramona & Spiller, Achim, 2016. "Can a Multi-Level Label do Better than a Binary Label for Animal Welfare? A PLS-Analysis of Consumer Satisfaction," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 0(Issue 3), pages 1-30, August.
• Carpio, Carlos E. & Mathews, Leah G. & Boonsaeng, Tullaya & Perrett, Allison & Descieux, Katie, 2015. "Evaluating the Marketing Impact of a Regional Branding Program Using Contingent Valuation Methods: The Case of the Appalachian Grown™ Branding Program," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205800, Agricultural and Applied Economics Association.
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• Vega-Zamora, Manuela & Gutierrez-Salcedo, Maria & Torres-Ruiz, Francisco Jose, 2016. "Communication campaigns: effects of different messages on the willingness to purchase organic olive oil," Revista Espanola de Estudios Agrosociales y Pesqueros, Ministerio de Medio Ambiente, Rural y Marino (formerly Ministry of Agriculture), issue Number 24, pages 1-36.
• Victoria A. SEITZ & Nada M. ALDEBASI, 2016. "The Effectiveness Of Branded Mobile Apps On User’S Brand Attitudes And Purchase Intentions," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 17, pages 141-154, June.
• Adrian Nicolae CAZACU, 2016. "Systemic Approach Of The Consumer Behavior," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 118-125, May.
• Pallabi Mishra, 2016. "Can Money Buy Convenience: A Study On Income As A Motivator Of Online Shopping?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 41-56, May.
• Roxana CIOCLOV & Remus Ionu? NAGHI & Monica BOLDEA, 2016. "Complementarity Between The Functions And Instruments Of Internal Marketing And Human Resource Management," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 57-78, May.
• Ioana Nicoleta Abrudan, 2016. "Influence Factors For Store Format Choice In The Apparel And Footwear Market," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 79-90, May.
• Sabina Madalina SOMACESCU & Catalin Mihail BARBU & Tudor NISTORESCU, 2016. "Investigating The Relationship Between Organizational Communication And Organizational Culture," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 91-100, May.
• Preethi PERERA & Nalin ABEYSEKERA & Dinesh SAMARASINGHE, 2016. "Potential Association Of Private University Branding Effots With Perceptions And Attitudes Of Prospective Students: A Study In Sri Lanka," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 164-179, November.
• Catalin Mihail BARBU, 2016. "Aligning The Brand Identity And Brand Image After Rebranding," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 180-187, November.
• Luminita Stefania BODEA & Cristian DUTU, 2016. "The Consequences Of Strategic Orientation Of The Firm On Business Performance," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 188-200, November.
• Satheeka Kavisekera & Nalin Abeysekera, 2016. "Effect Of Social Media Marketing On Brand Equity Of Online Companies," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 201-216, November.
• Oana BARBULESCU & Ioan Constantin ENACHE, 2016. "Influence Factors For Leasing Market Contracts," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 217-224, November.
• Hawa JALLOW & Omkar DASTANE, 2016. "Effect Of Sales Promotion Schemes On Purchase Quantity: A Study Of Malaysian Consumers," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 299-320, November.
• Abass, OlufemiAdebowale & Oyetayo Yeside Abiodun, 2016. "Service Quality Measurement And Demand For Insurance: An Empirical Study From Nigerian Insurance Industry," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 321-335, November.
• Szabolcs Prónay & Erzsébet Hetesi, 2016. "Symbolic consumption in the case of brand communities," Society and Economy, Akadémiai Kiadó, Hungary, vol. 38(1), pages 87-102, March.
• Zita Kelemen & Péter Nagy & Ildikó Kemény, 2016. "How to Transfer a Coupon-Based Event into a Hedonic Shopping Experience? Retail Branding Implications Based on the Glamour Shopping Days," Society and Economy, Akadémiai Kiadó, Hungary, vol. 38(2), pages 219-238, June.
• Edit Bányai, 2016. "The Integration of Social Media into Corporate Processes," Society and Economy, Akadémiai Kiadó, Hungary, vol. 38(2), pages 239-259, June.
• Silvia Muhcina & Andreea-Daniela Moraru, 2016. "Educational Marketing Challenges - Universities Andgraduates' Employment. A Case Study," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(18), pages 1-2.
• Laurentiu Florentin Stoenica & Calin Petrica Veghes, 2016. "Determinants Of The Offer For Educational Services Ofthe Romanian Military Higher Education Institutions," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(18), pages 1-6.
• Laurentiu Florentin Stoenica & Calin Petrica Veghes, 2016. "Dimensions Of The Market Of Higher Educationinstitutions. The Military Higher Education System," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(18), pages 1-7.
• Ann Wallin & Amanda Spry, 2016. "The Role of Corporate Versus Product Brand Dominance in Brand Portfolio Overlap: A Pitch," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 15(2), pages 434-439, June.
• Asma A. Qureshi, 2016. "Conceptualizing Schwartz Values in University Preference Decisions: A Pitch," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 15(3), pages 612-617, September.
• Marta Makowska, 2016. "Kontrowersje zwiazane z reklamowaniem lekow. Analiza porównawcza Polski i Stanów Zjednoczonych /Controversial Advertising of Medicines. A Comparison between Poland and the United States," Annales. Ethics in Economic Life, University of Lodz, Faculty of Economics and Sociology, vol. 19(3), pages 155-168, September.
• Mark Armstrong, 2016. "Nonlinear Pricing," Annual Review of Economics, Annual Reviews, vol. 8(1), pages 583-614, October.
  • Armstrong, Mark, 2015. "Nonlinear Pricing," MPRA Paper 65779, University Library of Munich, Germany.
  • Mark Armstrong, 2015. "Nonlinear Pricing," Economics Series Working Papers 756, University of Oxford, Department of Economics.
• David Ciocodeica, 2016. "Studierea nevoii de initiere si dezvoltare a Start-Up-urilor in randul tinerilor din Romania," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 10(3), pages 23-60, September.
• Andrew T. Norman, 2016. "The Effects Of Product Fit And Brand Fit On Memory Retention For Brand Alliances: When Less Is More," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 9(1), pages 13-28.
• Mohamed M. Mostafa, 2016. "Do Consumers Recall Products’ Warning Labels? A Meta-Analysi," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 9(1), pages 81-96.
• Srikant Vadali, 2016. "The Performance Of Competitive And Lottery Incentive Schemes Vis-À-Vis Fixed Fee Incentive Schemes In Improving Conjoint Analysis," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 9(2), pages 81-100.
• Madeline Melchor Cardona & Carmen Elisa Lerma Cruz, 2016. "Purchase Decision In Neighborhood Stores And Supermarkets: Evidence Of Consumers By Socioeconomic Strata In Cali - Colombia, Decision De Compra En Tiendas Y Supermercados: Evidencias De Consumidores P," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 4(2), pages 97-107.
• Victor Jose Iguaran Manjarres & Ledis Esther Campo Rivadeneira & Belkis Xiomara Vanegas Sprockel, 2016. "Strategic Marketing Management As A Tool For Productivity In Plastic Recycling Companies In The Department Of Colombia Guajira, Gerencia Estrategica De Mercadeo Como Herramienta De Productividad En La," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 4(5), pages 65-83.
• Jose Manuel Mendez Lopez & Leticia Rodriguez Ocana & Juan Carlos Mandujano Contreras & Concepcion Reyes De La Cruz & Herminia Banda Izeta, 2016. "Yuke: Alternative Pig Feed From Cassava: Determining Its Profitability And Economic Feasibility," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 4(6), pages 53-61.
• Ramon Sebastian Acle Mena & Sandra Yesica Herrera Guzman & Jessica Yazmin Santos Diaz & Abigail Claudio Morales & Norma Angelica Santiestaban Lopez, 2016. "The Importance Of Traditional Gastronomy From Puebla And Its Relationship To The Nostalgia Consumption Of Migrants From Puebla In Los Angeles, California, Importancia De La Gastronomia Tradicional Pob," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 9(6), pages 93-104.
• Manuela EPURE & Aurelian A. BONDREA, 2016. "Doing Business in Emerging Market: Successful Strategies," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 3(1), pages 31-36, October.
• García García, Carmen & Fabero Fernández de Marcos, Marina, 2016. "Desarrollo Y Validación Inicial De Una Escala Para Evaluar La Fidelidad De Los Consumidores Hacia Las Tiendas / A Consumer Loyalty Store Scale: Development And Initial Validation," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 22(2), pages 94-100.
• Fortes, Nuno & Rita, Paulo, 2016. "Privacy Concerns And Online Purchasing Behaviour: Towards An Integrated Model /," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 22(3), pages 167-176.
• Cornel IONESCU & Adrian IONESCU & Andreea PACHI?ANU & Alexandru IONESCU, 2016. "Capacity and Capability. Consequences on Market Performance of Companies in Romania," Romanian Journal of Economics, Institute of National Economy, vol. 43(2(52)), pages 97-106, december.
• Andrew T. Ching & Robert Clark & Ignatius Horstmann & Hyunwoo Lim, 2016. "The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs," Marketing Science, INFORMS, vol. 35(1), pages 158-181, January.
  • Andrew Ching & Robert Clark & Ignatius Horstmann & Hyunwoo Lim, 2015. "The Effects of Publicity on Demand: The Case of Anti-cholesterol Drugs," Working Papers 150007, Canadian Centre for Health Economics.
• Pinger, Pia & Ruhmer-Krell, Isabel & Schumacher, Heiner, 2016. "The compromise effect in action: Lessons from a restaurant's menu," Journal of Economic Behavior & Organization, Elsevier, vol. 128(C), pages 14-34.
  • Pinger, Pia & Ruhmer-Krell, Isabel & Schumacher, Heiner, 2016. "The Compromise Effect in Action: Lessons from a Restaurant's Menu," Annual Conference 2016 (Augsburg): Demographic Change 145883, Verein für Socialpolitik / German Economic Association.
  • Pinger, Pia & Ruhmer-Krell, Isabel & Schumacher, Heiner, 2016. "The Compromise Effect in Action: Lessons from a Restaurant's Menu," IZA Discussion Papers 9648, Institute for the Study of Labor (IZA).
• Nik M. Hazrul & Ameet Pandit, 2016. "Gradual or rapid global product rollouts?: A review of concepts, propositions, and future directions," Journal of Developing Areas, Tennessee State University, College of Business, vol. 50(1), pages 389-405, January-M.
• Kulsoom Malik & Malik Muhammad Sheheryar Khan, 2016. "Islamic branding and marketing: An insight of consumer perception in Pakistan," Journal of Developing Areas, Tennessee State University, College of Business, vol. 50(5), pages 353-362.
• Syed Mazlan Syed Mat Dom & Hani Suhaila binti Ramli & Audrey Lim Li Chin & Tan Tze Fern, 2016. "Determinants of the effectiveness of celebrity endorsement in advertisement," Journal of Developing Areas, Tennessee State University, College of Business, vol. 50(5), pages 525-535.
• Chien-Wen Chen & Pei-Hsin Yu & Yi-Jing Li, 2016. "Understanding Group-Buying Websites Continuous Use Behavior: A Use and Gratifications Theory Perspective," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, vol. 12(2), pages 177-204, August.
• Laura MURESAN, 2016. "The Development Of Legal Responsibility For A Socially Responsible Behavior For Business Operators In Romania, Member State Of European Union," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 8(1), pages 120-127, March.
• Oana TUGULEA & Claudia BOBALCA, 2016. "To Buy Or Not To Buy From The Internet: Reasons To Behave In A Certain Manner In An International Online Commerce Society," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 8(2), pages 313-332, August.
• Luminita SOPRONI & Ioan HORGA, 2016. "The Eu’S Voice Beyond Its Borders: The European Union’S External Communication," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 8(3), pages 490-504, October.
• Georgia Kosmopoulou & Qihong Liu & Jie Shuai, 2016. "Customer poaching and coupon trading," Journal of Economics, Springer, vol. 118(3), pages 219-238, July.
• Isabel Abinzano & Luis Muga & Rafael Santamaria, 2016. "The Role of Investor Type in the Fee Structures of Pension Plans," Journal of Financial Services Research, Springer;Western Finance Association, vol. 50(3), pages 387-417, December.
• Desmond (Ho-Fu) Lo & Stephen W. Salant, 2016. "The strategic use of early bird discounts for dealers," Quantitative Marketing and Economics (QME), Springer, vol. 14(2), pages 97-127, June.
• Bradley T. Shapiro, 2016. "Estimating the cost of strategic entry delay in pharmaceuticals: The case of Ambien CR," Quantitative Marketing and Economics (QME), Springer, vol. 14(3), pages 201-231, September.
• Alon Eizenberg, 2016. "Estimating the impact of interacting with sales representatives on customer-specific revenue and churn behavior," Quantitative Marketing and Economics (QME), Springer, vol. 14(4), pages 325-351, December.
• Oksana Loginova, 2016. "Pricing Strategies in Advance Selling: Should a Retailer Offer a Pre-order Price Guarantee?," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 49(3), pages 465-489, November.
  • Oksana Loginova, 2013. "Pricing Strategies in Advance Selling: Should a Retailer Offer a Pre-order Price Guarantee?," Working Papers 2016-02, Department of Economics, University of Missouri, revised Feb 2016.
• Bogdanel Marian Dragut & Adina-Petruta Pavel & Gheorghe Ciobota & Dominic Perez Danielescu, 2016. "Sources Of Information And Analysis Possibilities," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 8(2), pages 35-38, June.
• Gheorghe Ciobota, 2016. "Internal Communication Marketing Role Within Organization," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 8(2), pages 59-62, June.
• Mircea Udrescu & Alina Gheorghe, 2016. "Benchmarketing - Fashionable Term Concerning Traditional Processes," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 2(2), pages 100-113, June.
• Mirela Catalina Turkes, 2016. "Evolution of Real Earnings to Residents` Deposits According to Maturity during the Period 2011-2015. Study Case Romania vs. Turkey," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 2(2), pages 32-42, June.
• Claudia Olimpia Moisa, 2016. "Alba County - Rural Tourism Destination?," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 2(4), pages 157-171, December.
• P.K.A. Ladipo & A. Ganiyu Rahim & C. Abayomi Oguntoyibo & I. Olatunji Okikiola, 2016. "Market Orientation and Business Performance: a Study of Interrelationships and Effects in a Small sized Hotels within Lagos State Metropolis," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 2(4), pages 98-119, December.
• Asmaa Bassam El MANSOURY, 2016. "Relationship between Social Network Credibility and Online Purchase Intention for Automobile Market in Egypt," Journal of Social and Administrative Sciences, KSP Journals, vol. 3(2), pages 119-127, June.
• Asmaa Bassam El MANSOURY, 2016. "A Proposed Conceptual Model for Online Car Purchase Intention," Journal of Social and Administrative Sciences, KSP Journals, vol. 3(3), pages 245-247, September.
• Grolleau, Gilles & Ibanez, Lisette & Lavoie, Nathalie, 2016. "Cause-related marketing of products with a negative externality," Journal of Business Research, Elsevier, vol. 69(10), pages 4321-4330.
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  • Gilles Grolleau & Lisette Ibanez & Nathalie Lavoie, 2016. "Cause-Related Marketing of Products with a Negative Externality," Working Papers 02-16, LAMETA, Universitiy of Montpellier.
• Matteo Foschi, 2016. "Temptation in Markets with no Commitment: Give-aways, Scare-aways and Reversals," Discussion Papers in Economics 16/12, Department of Economics, University of Leicester.
• Amy Rummel, Ph.D. & Maeghen L. MacDonald, 2016. "Identifying the Drivers of Student Retention: A Service Marketing Approach," Journal of Business, LAR Center Press, vol. 1(2), pages 1-7, May.
• Buntae Kim, 2016. "Influences of Experiential Pursuing Tendency in Experience Perception with the Moderating Role of Expertise and Demographics," Review of Social Sciences, LAR Center Press, vol. 1(10), pages 1-11, November.
• Ákos Varga & Ildikó Kemény, 2016. "Examining Young People’s Attitude toward Special Domestic Items in Hungary," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 2(2), pages 141-151, December.
• Jan Fiala & Ivica Toufarová & Stanislav Mokrý & Martin Souček, 2016. "Perception of Local Food Labelling by Generation Z: An Eye-Tracking Experiment," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 2(2), pages 152-159, December.
• Ida Ercsey, 2016. "Customer Participation: Mandatory or Voluntary Behaviour?," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 12(01), pages 27-36.
• Márton Vilmányi & Erzsébet Hetesi, 2016. "The Effect of Dynamic Relationship Capabilities on B2B Lolyalty," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 12(01), pages 79-88.
• Szabolcs Nagy, 2016. "E-commerce in Hungary: A Market Analysis," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 12(02), pages 25-32.
• István Piskóti & Katalin Nagy, 2016. "Route-Based Tourism Product Development as a Tool for Social Innovation: History Valley in the Cserehát Region," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 12(02), pages 75-86.
• István Piskóti & Katalin Nagy, 2016. "Route-Based Tourism Product Development as a Tool for Social Innovation: History Valley in the Cserehát Region," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 12(si), pages 75-86.
• Dolgikh Uliana O., 2016. "The Development Of Creative Brand Of The City (On An Example Of Tomsk)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, August.
• Efimova D.M. & Meshkov A.A. & Musatov B.V. & Evseeva D., 2016. "A Study Of Youth Values And Consumer Preferences," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, August.
• Ermakov Yuri & Ermakova Mariya, 2016. "Guerrilla Marketing In Russia (Personal Sales)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, August.
• Chirkova Elena, 2016. "Art Criticism And Analysis As Factors Affecting Artwork Pricing," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, October.
• Dolgikh Uliana O., 2016. "Architecture Construction Brand Whole," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, October.
• Ermakov Yuri & Starobinskaya Nadegda M., 2016. "Advertising As Part Of Complex Marketing Communications University," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, October.
• Francisca Cecilia Encinas Orozco & Judith Cavazos Arroyo, 2016. "Validation of the scale of citizen behavior of consumers of education services," Contaduría y Administración, Accounting and Management, vol. 61(4), pages 649-665, Octubre-D.
• Jean-Pierre H. Dubé & Zheng Fang & Nathan Fong & Xueming Luo, 2016. "Competitive Price Targeting with Smartphone Coupons," NBER Working Papers 22067, National Bureau of Economic Research, Inc.
• Jing Cai & Changcheng Song, 2016. "Do Disaster Experience and Knowledge Affect Insurance Take-up Decisions?," NBER Working Papers 22403, National Bureau of Economic Research, Inc.
• Bart J. Bronnenberg & Jean-Pierre H. Dubé, 2016. "The Formation of Consumer Brand Preferences," NBER Working Papers 22691, National Bureau of Economic Research, Inc.
• Dilyana Yaneva, 2016. "Corporate Image - A Factor For Company Development," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 4(2), pages 248-255.
• Savica Dimitrieska & Aleksandra Stankovska, 2016. "Profitability Of Children’S Market," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 4(2), pages 256-267.
• Aleksandr Yankelevich & Brady Vaughan, 2016. "Price-Match Announcements in a Consumer Search Duopoly," Southern Economic Journal, Southern Economic Association, vol. 82(4), pages 1186-1211, April.
• Pragyan Rath, 2016. "When Tom Cruise said: ?You complete me!?," Proceedings of International Academic Conferences 3505746, International Institute of Social and Economic Sciences.
• Gloria Gheno, 2016. "Mediation in log-linear model," Proceedings of International Academic Conferences 3606137, International Institute of Social and Economic Sciences.
• Babulia Mghebrishvili & EKATERINE UROTADZE, 2016. "Functions of Retailing," Proceedings of International Academic Conferences 3606245, International Institute of Social and Economic Sciences.
• Ewa Magier-?akomy & Monika Boguszewicz-Kreft & Brigita Jani?nait?, 2016. "Dimension of the Country of Origin Effect in the Perception of Medical Services in EU Countries? an International Comparison," Proceedings of International Academic Conferences 3606335, International Institute of Social and Economic Sciences.
• Neviana Krasteva, 2016. "A Methodology for Determining the Impact of the Political Environment on Marketing and Tourism," Proceedings of International Academic Conferences 4006333, International Institute of Social and Economic Sciences.
• Sabiha K?l?ç & Yusuf ?ahan, 2016. "An Experimental Study For Identifying Web Site Design Characteristics Affecting Touristic Purchase Decision," Proceedings of International Academic Conferences 4006383, International Institute of Social and Economic Sciences.
• Eunkyung Joo & Hyejin Shin & Na-Ri Hong & Insin Kim, 2016. "Identifying luxury value maximizing first class airline passengers? self enhancement," Proceedings of International Academic Conferences 4006404, International Institute of Social and Economic Sciences.
• Muhammad Adam & Mirza Tabrani, 2016. "The Impact of Market Orientation, Brand Image and Internal Marketing on Brand Orientation and Strengthening Br," Proceedings of International Academic Conferences 4106682, International Institute of Social and Economic Sciences.
• Chantal Rootman, 2016. "How social media tools influence brand image and buying behaviour in the South African food retail industry," Proceedings of Business and Management Conferences 3405542, International Institute of Social and Economic Sciences.
• Mohammad A Al-hawari, 2016. "Which Does Drive Switching Costs in Retail Banking Industry; Openness to Experience or Services Quality?," Proceedings of Business and Management Conferences 3406013, International Institute of Social and Economic Sciences.
• Robert Sa?ek & Joanna Nowakowska-Grunt & Anna Brzozowska & Judyta Kabus & Anna Wi?niewska-Sa?ek, 2016. "Management of tourist product," Proceedings of Business and Management Conferences 3406027, International Institute of Social and Economic Sciences.
• Dilber Ulas & Arcan Tuzcu & Esra Sat?c?, 2016. "Employee-Based Brand Equity: Why Ankara University, TÖMER Brand is So Strong?," Proceedings of Business and Management Conferences 3406030, International Institute of Social and Economic Sciences.
• Banu Külter Demirgüne? & Bülent Özsaçmac?, 2016. "EXPLORING THE EFFECT OF CONSUMERS? FOOD-RELATED DECISION MAKING STYLES ON NATIONAL BRAND vs. STORE BRAND CHOICE," Proceedings of Business and Management Conferences 4406888, International Institute of Social and Economic Sciences.
• islam hassouneh, 2016. "Israeli Products in the Eyes of Palestinians," Proceedings of Business and Management Conferences 4406895, International Institute of Social and Economic Sciences.
• Nurcan Turan & Nuri Calik, 2016. "Consumers' Post-Purchase Behavior In Terms Of Complaining, Assertiveness And Discontent; A Field Study From Eskisehir, Turkey," Proceedings of Economics and Finance Conferences 3205696, International Institute of Social and Economic Sciences.
• Percin Batum, 2016. "Management And Marketing Sciences? Reaction To The Networked World," Proceedings of Economics and Finance Conferences 3205699, International Institute of Social and Economic Sciences.
• Nuri Calik & Celil Koparal, 2016. "The Perceptios And Expectations Of The Customers In Terms Of Service Quality Where Service Companies And Retai," Proceedings of Economics and Finance Conferences 3205846, International Institute of Social and Economic Sciences.
• Figen Ersoy & Nuri Calik, 2016. "Consumer Innovativeness And Information Seeking Behavior As Opposed To Risk Perceptions On Purchases Of Hi-Tec," Proceedings of Economics and Finance Conferences 3205891, International Institute of Social and Economic Sciences.
• Anca Tamas, 2016. "Does the Country of Origin matters for hybrid products?," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 4(1), pages 85-104, February.
• Gloria Gheno, 2016. "Mediation in causal log-linear models," International Journal of Economic Sciences, International Institute of Social and Economic Sciences, vol. 5(3), pages 33-49, September.
• Nuri Cal?k & N. Figen Ersoy, 2016. "Consumer Risk Perceptions On The Purchases Of Shopping Goods? A Field Study In Ankara, Turkey," International Journal of Social Sciences, International Institute of Social and Economic Sciences, vol. 5(4), pages 19-43, November.
• Natalia Nehrebecka & Michał Brzozowski, 2016. "Wpływ niepewności makroekonomicznej na oszczędności przedsiębiorstw," Gospodarka Narodowa, Warsaw School of Economics, issue 5, pages 51-69.
• Karim BEN YAHIA & Soukeina TOUITI & Mourad TOUZANI, 2016. "Cultural congruency and shocking buzz campaigns: contrasting the opinions of professionals and consumers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(3), pages 20-33.
• Khandoker Mahmudur Rahman & Nor Azila Mohd Noor, 2016. "Evaluating Gaps in Consumer Behavior Research on Organic Foods: A Critical Literature Review under Bangladesh Context," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(3), pages 45-50.
• Ozlem GUZEL & Taylan DORTYOL, 2016. "Exploring the Multi-Sensory Based Memorable Tourism Experiences: A Study of Adam&Eve Hotel in Turkey," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(4), pages 28-39.
• Abdulrauf Animashaun & Tarila Iman Tunkarimu & Omkar Dastane, 2016. "Customer Perceived Value Towards Convenience Stores in Malaysia: The Influence on Customer Satisfaction, Loyalty and Retention," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(4), pages 4-27.
• Lucia Vilèeková, 2016. "Media Credibility Perception Among Millennials in Slovakia," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(4), pages 75-81.
• Teresa Taranko, 2016. "Consumer Attitudes Towards Manufacturer Brands and Own Label Brands – The Case of the Chocolate Market in Poland (Postawy konsumentow wobec marek producentow i marek wlasnych detalistow na rynku czeko," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(57), pages 119-137.
• Hanna Gorska-Warsewicz & Maksymilian Czeczotko, 2016. "Analysis of Product Strategies of Dairy Trade Brands in Biedronka and Lidl Discounters (Analiza strategii asortymentowych marek handlowych produktow mleczarskich w sieci dyskontow Biedronka i Lidl)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(57), pages 138-151.
• Mariola Grzybowska-Brzezinska & Adam Rudzewicz, 2016. "Electronic Trade in Foods from the Customer’s Perspective (Handel elektroniczny artykulami zywnosciowymi z perspektywy klienta)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(57), pages 166-175.
• Sara Supryn & Genowefa Sobczyk, 2016. "Motives and Barriers Towards Online Shopping of Clothing and Footwear in Poland (Motywy i ograniczenia e-zakupow odziezy i obuwia w Polsce)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(57), pages 176-191.
• Bogdan Gregor & Magdalena Kalinska-Kula, 2016. "Marketing Research in the Commercial Enterprise Management (Badania marketingowe w zarzadzaniu przedsiebiorstwem handlowym )," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(57), pages 42-56.
• Monika Skorek & Michal Ambroziak, 2016. "Consumerism 3.0 Trends and Their Influence on the Shape of Virtual Br and Communities: The Case of Nutella (Trendy konsumpcjonizmu 3.0 i ich wplyw na ksztaltowanie wirtualnej wspolnoty wokol marek – p," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(58), pages 13-29.
• Katarzyna Dziewanowska, 2016. "Experience in Brand Communities: The Case of Higher Education Institutions (Doswiadczenia we wspolnotach wokol marki w szkolnictwie wyzszym)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(58), pages 45-60.
• Agnieszka Wilczak, 2016. "Consumer 3.0: Specificity and Implications for Marketing in the Opinions of Managers (Konsument 3.0 – specyfika i implikacje dla marketingu w swietle opinii menedzerow)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(58), pages 61-73.
• Agnieszka Wilczak, 2016. "The Role of the Customer in the Value Creation Process Based on the 5Rs Rule (Rola konsumenta w procesie kreowania wartosci opartej na zasadzie 5R)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(58), pages 87-99.
• Bogumil Czerwinski, 2016. "The Attitudes of Elderly People Towards Traditional and Innovative Delivery Channels of Financial Services (Postawy osob starszych wobec tradycyjnych i innowacyjnych kanalow dystrybucji uslug finansow," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(59), pages 156-170.
• Sylwia Badowska & Anna Rogala, 2016. "Consumer Innovation and Senior Consumers’ Behaviour – Research Results (Konsumencka innowacyjnosci a zachowania konsumentow seniorow – wyniki badan)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(59), pages 204-223.
• Bogdan Gregor & Dominika Kaczorowska-Spychalska, 2016. "The Influence of Social Media on Consumer Behaviour in the 55+ Age Group (Wplyw social mediow na zachowania konsumenckie osob w grupie 55+)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(59), pages 224-236.
• Marcin Nowakowski & Barbara Nowakowska, 2016. "Message Strategy and Information Content of Advertising in Women’s Magazines in Poland (Strategia przekazu oraz tresc informacyjna reklam w czasopismach kobiecych w Polsce )," Research Reports, University of Warsaw, Faculty of Management, vol. 1(20), pages 123-135.
• Dongnyok Shim & Jin Gyo Kim & Jorn Altmann, 2016. "Identifying Key Drivers and Bottlenecks in the Adoption of E-Book Readers in Korea," TEMEP Discussion Papers 2016129, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Jan 2016.
• Koen Tackx & Ludo Van der Heyden & Paul Verdin, 2016. "Fairness in Strategy: A Fair Process Evaluation of Strategy Schools," Working Papers CEB 16-031, ULB -- Universite Libre de Bruxelles.
• Semra AKTAŞ POLAT & Serkan POLAT, 2016. "Turizm Perspektifinden Yabancılaşmanın Sosyo-Psikolojik Analizi: Günlük Yaşamdan Turistik Yaşama Yabancılaşma Döngüsü," Sosyoekonomi Journal, Sosyoekonomi Society, issue 24(28).
• Angelos Pantouvakis & Christos Patsiouras, 2016. "Tourists’ Selection Criteria and Motivation. Does Nationality Matter?," SPOUDAI Journal of Economics and Business, SPOUDAI Journal of Economics and Business, University of Piraeus, vol. 66(1-2), pages 22-31, January-J.
• Diogo Pinto, 2016. "What if Simulation for a Brazilian Company Regarding Marketing Budget," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 5(2), pages 31-36, June.
• Shahriar Akter & Samuel Fosso Wamba, 2016. "Big data analytics in E-commerce: a systematic review and agenda for future research," Electronic Markets, Springer;IIM University of St. Gallen, vol. 26(2), pages 173-194, May.
• Sofie Bitter & Sonja Grabner-Kräuter, 2016. "Consequences of customer engagement behavior: when negative Facebook posts have positive effects," Electronic Markets, Springer;IIM University of St. Gallen, vol. 26(3), pages 219-231, August.
• Lina Pilelienė & Viktorija Grigaliūnaitė, 2016. "Influence of print advertising layout complexity on visual attention," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 6(2), pages 237-251, August.
• Christine Bauer & Christine Strauss, 2016. "Location-based advertising on mobile devices," Management Review Quarterly, Springer;Vienna University of Economics and Business, vol. 66(3), pages 159-194, June.
• Tudor Tocila & Corina Cara, 2016. "The relation between the effects of testimonials' sources and the cognitive, affective and behavioural changes," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Eastern Macedonia and Thrace Institute of Technology (EMATTECH), Kavala, Greece, vol. 9(2), pages 59-64, June.
• Majid Esmaeilpour & Farshad Aram, 2016. "Investigating the impact of viral message appeal and message credibility on consumer attitude toward brand," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Eastern Macedonia and Thrace Institute of Technology (EMATTECH), Kavala, Greece, vol. 9(3), pages 24-33, December.
• Soetevent, Adriaan R. & Bruzikas, Tadas, 2016. "Risk and Loss Aversion, Price Uncertainty and the Implications for Consumer Search," Research Report 16015-EEF, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
  • Adriaan R. Soetevent & Tadas Bruzikas, 2016. "Risk and Loss Aversion, Price Uncertainty and the Implications for Consumer Search," Tinbergen Institute Discussion Papers 16-049/VII, Tinbergen Institute.
• Bonnet, Céline & Bouamra-Mechemache, Zohra & Klein, Gordon & Richards, Timothy J., 2016. "Strategic Obfuscation and Retail Pricing," TSE Working Papers 16-733, Toulouse School of Economics (TSE).
• Bonnet, Céline & Richards, Timothy J., 2016. "Models of Consumer Demand for Differentiated Products," TSE Working Papers 16-741, Toulouse School of Economics (TSE).
• Morais, Joanna & Simioni, Michel & Thomas-Agnan, Christine, 2016. "A tour of regression models for explaining shares," TSE Working Papers 16-742, Toulouse School of Economics (TSE).
• Eduard Cristóbal Fransi & Yolanda Montegut Salla & Mª Jesús Gómez Adillón, 2016. "Factores determinantes del uso de Internet en la comercialización del aceite de oliva. Análisis del sector en Cataluña
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• Oksana Loginova, 2016. "Advance Selling, Competition, and Brand Substitutability," Working Papers 1812, Department of Economics, University of Missouri, revised Jul 2018.
  • Oksana Loginova, 2016. "Advance Selling, Competition, and Brand Substitutability," Working Papers 1615, Department of Economics, University of Missouri, revised Jul 2018.
• Oksana Loginova & Niladri B. Syam, 2016. "Sourcing Co-Created Products: Should your Suppliers Collaborate?," Working Papers 1811, Department of Economics, University of Missouri, revised 14 Aug 2018.
  • Dinah Cohen-Vernik & Oksana Loginova & Niladri B. Syam, 2016. "Sourcing Co-Created Products: Should your Suppliers Collaborate?," Working Papers 1618, Department of Economics, University of Missouri, revised 14 Aug 2018.
• Dinah Cohen-Vernik & Oksana Loginova & Niladri B. Syam, 2016. "Sourcing Co-Created Products: Should your Suppliers Collaborate?," Working Papers 1618, Department of Economics, University of Missouri, revised 14 Aug 2018.
  • Oksana Loginova & Niladri B. Syam, 2016. "Sourcing Co-Created Products: Should your Suppliers Collaborate?," Working Papers 1811, Department of Economics, University of Missouri, revised 14 Aug 2018.
• Oksana Loginova, 2016. "Advance Selling, Competition, and Brand Substitutability," Working Papers 1615, Department of Economics, University of Missouri, revised Jul 2018.
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• Francesco Zanibellato & Umberto Rosin & Francesco Casarin, 2016. "Art experiences and eWOM: Exploring the content of museum reviews," Working Papers 15, Department of Management, Università Ca' Foscari Venezia.
• Grigaliunaite Viktorija & Pileliene Lina, 2016. "Emotional or Rational? The Determination of the Influence of Advertising Appeal on Advertising Effectiveness," Scientific Annals of Economics and Business, Sciendo, vol. 63(3), pages 391-414, November.
• Brice William David & Chu Edward & Jones Wayne, 2016. "Culture-Laden Imports: International Market Entry and Cultural Taboos," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 50(1), pages 49-62, June.
• Wieczerzycki Marcin, 2016. "The Wisdom of e-crowds: Can Masses Create Value?," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 51(1), pages 47-62, September.
• Leszczyński Dariusz, 2016. "Exploration of Key Success Factors that Influence Business Performance: The Experiences of Women Micro-entrepreneurs from Mazovia Voivodeship of Poland," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 51(1), pages 63-89, September.
• Feldmann Florence, 2016. "Factors of Success and Failure for International Retailers in Poland," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 24(3), pages 2-22, September.
• Kaushik Basu, 2018. "Markets and Manipulation: Time for a Paradigm Shift?," Journal of Economic Literature, American Economic Association, vol. 56(1), pages 185-205, March.
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• Zemin(Zachary) Zhong, 2016. "Targeted Search and Platform Design," Working Papers 16-03, NET Institute.
• Daniel Goetz, 2016. "Broadband Mergers and Dynamic Bargaining: An Application to Netflix," Working Papers 16-07, NET Institute.
• Ron Berman & Zsolt Katona, 2016. "The Impact of Curation Algorithms on Social Network Content Quality and Structure," Working Papers 16-08, NET Institute.
• Xiao Liu & Dokyun Lee & Kannan Srinivasan, 2016. "The Effect of Word of Mouth on Sales: New Answers from the Comprehensive Consumer Journey Data," Working Papers 16-09, NET Institute.
• Yong Chao & Lin Liu & Dongyuan Zhan, 2016. "Vertical Probabilistic Selling under Competition: the Role of Consumer Anticipated Regret," Working Papers 16-14, NET Institute.
• Erdem, Tülin & Swait, Joffre, 2016. "The Information-Economics Perspective on Brand Equity," Foundations and Trends(R) in Marketing, now publishers, vol. 10(1), pages 1-59, August.
• Haruvy, Ernan, 2016. "Experimental Economics in Marketing," Foundations and Trends(R) in Marketing, now publishers, vol. 9(4), pages 267-336, August.
• Lim, Stanley Frederick W. T. & Rabinovich, Elliot & Rogers, Dale S. & Lasester, Timothy M., 2016. "Last-mile Supply Network Distribution in Omni-Channel Retailing: A Configuration-Based Typology," Foundations and Trends(R) in Technology, Information and Operations Management, now publishers, vol. 10(1), pages 1-87, November.
• Pencho Ivanov, 2016. "Economic Interests - the Argument of Marketing Management," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 119-125, March.
• Hristo Katrandjiev, 2016. "Ecological Marketing, Green Marketing, Sustainable Marketing: Synonyms or an Evolution of Ideas?," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 71-82, March.
• Elena Kostadinova, 2016. "Sustainable Consumer Behavior: Literature Overview," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 224-234, June.
• Liliya Lozanova, 2016. "To Extend or Not to Extend: Advantages and Disadvantages of Brand Extension Strategy," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 500-514, December.
• Hristo Katrandzhiev, 2016. "Genesis and Evolution of Marketing as a Scientific Discipline: Analysis via Google’s tool Ngram Viewer," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 110-119, April.
• Costas Arkolakis, 2016. "A Unified Theory of Firm Selection and Growth," The Quarterly Journal of Economics, Oxford University Press, vol. 131(1), pages 89-155.
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• Pedro Bordalo & Nicola Gennaioli & Andrei Shleifer, 2016. "Competition for Attention," Review of Economic Studies, Oxford University Press, vol. 83(2), pages 481-513.
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• Codru?a Adina Bãltescu & Dana Bo?cor, 2016. "The Development of Boutique Hotels in Bra?ov City," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 274-278, July.
• Cristi Berea, 2016. "Neuro-Linguistic Programming Principles in Negotiations," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 279-283, July.
• Cãtãlin Grãdinaru & Sorin-George Toma & Paul Marinescu, 2016. "Marketing Mix in Services," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 311-314, July.
• Ion Danut Juganaru & Mariana Juganaru, 2016. "Traditional and Current Aspects Regarding Fairs and Exhibitions Organized by Constanta Chamber of Commerce," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 325-330, July.
• Mariana Juganaru & Ion Danut Juganaru, 2016. "Historical Traces and Contemporary Approaches regarding Fairs and Exhibitions, as complex Instruments in Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 331-335, July.
• Andreea-Daniela Moraru, 2016. "Challenges of Hotel Branding. An Overview of the Romanian Seaside Hotel Industry," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 336-340, July.
• Silvia Muhcina & Veronica Popovici, 2016. "Few Considerations On Brand Loyalty and Equity," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 341-344, July.
• Nicoleta Andreea Neac?u & Anca Madar, 2016. "Design and Aesthetics on Organic Cosmetics Market Case Study: Face Creams," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 355-360, July.
• Raluca-Mihaela Sandu, 2016. "Organic Agriculture in the World, European Union and Romania between 2010 -2014," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 403-408, July.
• Dana BoÈ™cor & CodruÈ›a Adina Băltescu, 2016. "The Assessment of Restaurants’ Authenticity from the Perspective of Young Population," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 302-305, February.
• Camelia Budac, 2016. "Theoretical Approaches on Successful Email Marketing Campaigns," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 306-311, February.
• Gabriel Dinu & Loredana Dinu, 2016. "The Influence of Emag Image Brand Among Resita's Online Consumers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 318-322, February.
• Silvia Muhcina & Veronica Popovici, 2016. "Few Aspects Regarding the Promotional Tools Used in the Marketing Activity of Publishing Houses," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 345-349, February.
• Nicoleta Andreea NeacÅŸu & Simona Bălăşescu, 2016. "Policies and Strategies Quality Courier Services Market Case Study DHL," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 355-360, February.
• Andreea-Daniela Moraru & Silvia Ghita-Mitrescu, 2016. "The Romanian Banking System –Key Dimensions and Visibility of CSR Practices," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 559-564, February.
• Vicente Rodríguez & Cristina Olarte-Pascual & Manuela Saco, 2016. "Aplicación de geomarketing en la optimización de una red de puntos de venta," DOCFRADIS Working Papers 1602, Catedra Fundación Ramón Areces de Distribución Comercial, revised May 2016.
• Andrea Pérez & Mª del Mar García de los Salmones, 2016. "Entender la intención de compra de los productos de comercio justo a partir de la orientación social de los consumidores y sus percepciones sobre organizaciones comercializadoras, productos y marca," DOCFRADIS Working Papers 1604, Catedra Fundación Ramón Areces de Distribución Comercial, revised Nov 2016.
• Josep-Francesc Valls Giménez & Antoni Parera Olm & Itziar Labairu-Trenchs, 2016. "El rol de la hospitalidad en la experiencia turística," DOCFRADIS Working Papers 1606, Catedra Fundación Ramón Areces de Distribución Comercial, revised Dec 2016.
• Ortigosa Hernández, Mauricio & Gil Lafuente, Anna María, 2016. "Metodología para elaborar leyes de posibilidad de retirada del cliente: una aplicación al sector del vestido || A Methodology to Elaborate Laws of Possibilities in the Retreat of a Client: An Applicat," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 22(1), pages 139-163, December.
• Domínguez Sandoval, Stella Isabel, 2016. "Procedimiento para la formulación de constructos en mercadeo // Developing Measures of Marketing Constructs," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 22(1), pages 164-189, December.
• Arboleda, Ana M. & Alonso, Julio C., 2016. "Estimación de un modelo econométrico para determinar el efecto de acciones de marketing en ventas de productos de cuidado personal en Colombia || Panel Analysis to Determine the Effect of Marketing Ac," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 22(1), pages 230-249, December.
• Hougaard, Jens Leth & Moreno-Ternero, Juan D. & Tvede, Mich & Østerdal, Lars Peter, 2017. "Sharing the proceeds from a hierarchical venture," Games and Economic Behavior, Elsevier, vol. 102(C), pages 98-110.
  • Hougaard, J. & Moreno-Ternero, J. & Tvede, M. & Osterdal, L., 2015. "Sharing the proceeds from a hierarchical venture," CORE Discussion Papers 2015031, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
  • Jens L. Hougaard & Juan D. Moreno-Ternero & Mich Tvede & Lars P. Osterdal, 2016. "Sharing the proceeds from a hierarchical venture," Working Papers 16.14, Universidad Pablo de Olavide, Department of Economics.
  • Hougaard, Jens Leth & Moreno-Ternero, Juan D. & Tvede, Mich & Østerdal, Lars Peter, 2015. "Sharing the proceeds from a hierarchical venture," Discussion Papers of Business and Economics 2/2015, University of Southern Denmark, Department of Business and Economics.
  • Jens Leth HOUGAARD & Juan D. MORENO-TERNERO & Mich TVEDE & Lars Peter OSTERDAL, 2017. "Sharing the proceeds from a hierarchical venture," CORE Discussion Papers RP 2828, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
• Mohammad Fahmi Al-Zyoud, 2016. "Determinants of emotional regulation among marketing staff in the Jordanian banking sector," Business and Economic Horizons (BEH), Prague Development Center, vol. 12(4), pages 186-198, December.
• Ronalds Skulme & Valerijs Praude, 2016. "Social Media Evaluation Metrics," Oeconomia Copernicana, Institute of Economic Research, vol. 7(1), pages 131-142, March.
• Danuta Szwajca, 2016. "Corporate Reputation And Customer Loyalty As The Measures Of Competitive Enterprise Position – Empirical Analyses On The Example Of Polish Banking Sector," Oeconomia Copernicana, Institute of Economic Research, vol. 7(1), pages 91-106, March.

2015

• Sagit Bar-Gill & Shachar Reichman, 2015. "When Online Engagement Gets in the Way of Offline Sales - A Natural Experiment," Working Papers 15-13, NET Institute.
• Iacobucci, Dawn & Popovich, Deidre L. & Bakamitsos, Georgios A. & Posavac, Steven S. & Kardes, Frank R., 2015. "Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis," Foundations and Trends(R) in Marketing, now publishers, vol. 9(2), pages 83-174, December.
• Munson, Charles L. & Jackson, Jonathan, 2015. "Quantity Discounts: An Overview and Practical Guide for Buyers and Sellers," Foundations and Trends(R) in Technology, Information and Operations Management, now publishers, vol. 8(1-2), pages 1-130, June.
• Krasimir Marinov, 2015. "Product Policy of Bulgarian Companies in Times of Economic Crisis," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 5-18, March.
• Emil Hristov, 2015. "Key Trends of Study in the Sphere of Nonprofit Marketing," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 118-129, Janyary.
• Stoica Ivona, 2015. "Regional Patterns of Consumption Credit in Foreign Currency: A Quantitative Analysis of Consumer Behaviour in Romania [Pattern-uri regionale ale creditului de consum în valută: o analiză cantitativă a," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 01, March.
• Dobrescu Andra-Ileana, Radu Anamaria-Cătălina, 2015. "Analysing the Perception of Young People Regarding the Opportunities in Developing a Business through European Funds Projects [Analizarea percepţiei tinerilor privind posibilitatea dezvoltării unei af," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 02, June.
• Vâlceanu Gabriela-Laura, 2015. "The Veterinary Labour Market, a Place Where the Demand Meets the Supply of Veterinary Medical Services [Piaţa muncii în domeniul veterinar, un loc unde cererea întâlneşte oferta de servicii medicale v," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 02, June.
• Martin Klepek & Kateřina Matušínská, 2015. "Factors influencing marketing communication perception by singles in Czech Republic," Working Papers 0025, Silesian University, School of Business Administration.
• Acatrinei Carmen, 2015. "Remarks About Online Advertising - A Qualitative Research Among Romanian Professionals," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1201-1206, July.
• Cotiu Madalina-Alexandra, 2015. "A Critical Analysis Of Patient Satisfaction With Diabetes Care," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1215-1223, July.
• Pop Nicolae Al. & Todor Mihai-Dan & Partenie Cristina-Veronica, 2015. "The Marketing Mentality Within The Organization - A Comparative Study Between Companies And Non-Profit Organizations In Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1260-1268, July.
• Popa Adela Laura, 2015. "A Classic Framework Of Online Marketing Tools," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1269-1277, July.
• Popa Adela Laura, 2015. "Understanding Students Needs For A More Effective Online Marketing In The Higher Education System," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1278-1284, July.
• Tuleu Daniela, 2015. "Antecedents Of Customer Relationship Management Capabilities," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1285-1294, July.
• Muresan (Potincu) Laura & Potincu Cristian Romeo, 2015. "Juridical And Economic Analysis Of The Corporate Social Responsibility In The Banking Management From Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 269-276, July.
• Potincu Cristian Romeo & Muresan (Potincu) Laura, 2015. "On The Utility Of Enforcing Directive 2013/34/Eu In The Field Of The Social Responsbility Of The Public Organisations," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 313-319, July.
• Marietta Kiss & Kontor Eniko & Kun Andras Istvan, 2015. "The Effect Of 'Organic' Labels On Consumer Perception Of Chocolates," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 448-457, July.
• Sparchez Nicoleta, 2015. "The Development And Diversification Of Services In The Cultural-Religious Domain By Types Of Education," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 514-521, July.
• Gabriele Hildmann & Ulrich Vossebein, 2015. "The Approach Of Systems Thinking In Strategic Marketing Controlling," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 11, pages 1159-1172.
• Atsuko Suzuki, 2015. "Pricing Process of Kimono Fabric : the Case of Naraya (the Sugimoto Family)," Discussion Papers in Economics and Business 15-29, Osaka University, Graduate School of Economics and Osaka School of International Public Policy (OSIPP).
• Popovici Veronica & Muhcina Silvia, 2015. "An Overview of Millennials’ Coming of Age. The Emergence of Generation Y and its Underlying and Consequential Socio-Economic Aspects," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 341-346, May.
• Rus Mihaela, 2015. "Explanatory Models of Consumer Behaviour from a Psychological Perspective," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 354-357, May.
• Dinu Gabriel & Dinu Loredana, 2015. "Consumer Mind - a Real Black Box," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 497-501, May.
• Juganaru Mariana & Juganaru Ion-Danut, 2015. "Sustainable Development and its Influence on the Change of Consumer’s Behaviour," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 514-518, May.
• Lãzãrescu Caius, 2015. "Postal Services Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 519-525, May.
• Luca Florin-Alexandru & Filipeanu Dumitru & Cãnãnãu Mihaela, 2015. "The Management of Institutional Communication in the Public vs. the Private Sector," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 526-531, May.
• Naghi Remus Ionuþ & Preda Gheorghe & Para Iulia, 2015. "Organizational Consequences of Internal Marketing Naghi Remus," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 560-565, May.
• Nenciu Daniela Simona & Constandache Mihaela & Stanciu Anca-Cristina, 2015. "Direct Research on Marketing concerning the Accessibility Degree of Seventeen Makeup Cosmetic Products marketed by Company X, among Customers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 581-585, May.
• Popa Adela Laura, 2015. "Dilemmas on Student's Place in Defining the Higher Education Institutions’ Marketing Strategy," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 600-604, May.
• Ma?ca Ema, 2015. "Accounting Conservatism - An Argument for Sustainable Businesses," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 815-820, May.
• Silvia Muhcina & Veronica Popovici, 2015. "Few Aspects Concerning the Marketing Particularities in Healthcare Services," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 300-305, May.
• Nicoleta Andreea Neacºu & Oana Bãrbulescu, 2015. "Quality Strategies Used by Market Leader in the Competitive Coffee Industry," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 316-321, May.
• Ioana Teodorescu & Viorel Vasile, 2015. "Landing Pages Features to Attract Customers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 360-363, May.
• Rafael Fabricio Matos Cámara & Sonia San Martín Gutiérrez, 2015. "Un modelo multidisciplinar para el estudio de la relación del consumidor español con un destino. Aplicación al caso de Mundo Maya México," DOCFRADIS Working Papers 1503, Catedra Fundación Ramón Areces de Distribución Comercial, revised Apr 2015.
• Ana R. Pertejo & Jenniina Halkoaho & Ana M. González-Fernández & Pirjo Laaksonen & Carmen R. Santos, 2015. "Análisis transcultural de los estilos de compra del consumidor: el caso de España y Finlandia," DOCFRADIS Working Papers 1504, Catedra Fundación Ramón Areces de Distribución Comercial, revised Oct 2015.
• Josep-Francesc Valls & Joan Sureda & Antoni Parera & Marçal Tarragó, 2015. "Clústeres competitivos del comercio minorista unilocalizado," DOCFRADIS Working Papers 1505, Catedra Fundación Ramón Areces de Distribución Comercial, revised Oct 2015.
• Mark Armstrong, 2016. "Nonlinear Pricing," Annual Review of Economics, Annual Reviews, vol. 8(1), pages 583-614, October.
  • Armstrong, Mark, 2015. "Nonlinear Pricing," MPRA Paper 65779, University Library of Munich, Germany.
  • Mark Armstrong, 2015. "Nonlinear Pricing," Economics Series Working Papers 756, University of Oxford, Department of Economics.
• Milichovsky, Frantisek, 2015. "Measuring Indicators for Marketing Effectiveness in Czech Companies || Indicadores para medir la eficacia del marketing en las empresas checas," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 20(1), pages 3-24, December.
• Ronalds Skulme & Valerijs Praude, 2015. "Social media evaluation metrics," Working Papers 103/2015, Institute of Economic Research, revised Apr 2015.
• Danuta Szwajca, 2015. "Corporate reputation and customer loyalty as the measures of competitive enterprise position – empirical analyses on the example of banking sector," Working Papers 113/2015, Institute of Economic Research, revised Apr 2015.
• Greg Sand & Leonidas Tsitouras & George Dimitrakopoulos & Vassilis Chatzigiannakis, 2015. "GlobaliFusion, The First Worldwide, Holistic, Information & Communication Technologies (ICT) and Big Data Aggregation Approach to Social Media Marketing," Working Papers 2/2015, Institute of Economic Research, revised Jan 2015.
• Agnieszka Bojanowska, 2015. "Model of building relationships with customers via the use of mobile devices," Working Papers 32/2015, Institute of Economic Research, revised Apr 2015.
• Malcolm J Beynon & Harry Barton, 2015. "Promethee: Technical Details And Developments, And Its Role In Performance Management," World Scientific Book Chapters,in: Quantitative Modelling in Marketing and Management, chapter 14, pages 343-361 World Scientific Publishing Co. Pte. Ltd..
• Armando B Mendes & Luís Cavique & Jorge MA Santos, 2015. "Data Mining Process Models: A Roadmap For Knowledge Discovery," World Scientific Book Chapters,in: Quantitative Modelling in Marketing and Management, chapter 15, pages 363-391 World Scientific Publishing Co. Pte. Ltd..
• Thomas Hanne & Suash Deb & Simon Fong, 2015. "Metaheuristics In Logistics," World Scientific Book Chapters,in: Quantitative Modelling in Marketing and Management, chapter 16, pages 393-422 World Scientific Publishing Co. Pte. Ltd..
• Pedro Godinho & Luiz Moutinho & Manuela Silva, 2015. "A Model For Optimising Earned Attention In Social Media Based On A Memetic Algorithm," World Scientific Book Chapters,in: Quantitative Modelling in Marketing and Management, chapter 17, pages 423-456 World Scientific Publishing Co. Pte. Ltd..
• Yan Zhuang & Hang Yang, 2015. "Stream-Based Classification For Social Network Recommendation Systems," World Scientific Book Chapters,in: Quantitative Modelling in Marketing and Management, chapter 18, pages 457-468 World Scientific Publishing Co. Pte. Ltd..
• Luís Cavique & Armando B Mendes & Jorge MA Santos, 2015. "Clique Communities In Social Networks," World Scientific Book Chapters,in: Quantitative Modelling in Marketing and Management, chapter 19, pages 469-490 World Scientific Publishing Co. Pte. Ltd..
• Iola Pinto & Margarida GMS Cardoso, 2015. "Measuring The Effects Of Marketing Actions: The Role Of Matching Methodologies," World Scientific Book Chapters,in: Quantitative Modelling in Marketing and Management, chapter 20, pages 491-506 World Scientific Publishing Co. Pte. Ltd..
• Jorge Santos & Armando B Mendes & Luís Cavique & Magdalena Kapelko, 2015. "Mathematical Programming Applied To Benchmarking In Economics And Management," World Scientific Book Chapters,in: Quantitative Modelling in Marketing and Management, chapter 21, pages 507-529 World Scientific Publishing Co. Pte. Ltd..
• Florin-Lucian ISAC & Anca-Maria IONESCU & Andrei DOBRE, 2015. "Behavioral consequences of customers’ satisfaction with banking products and services," Timisoara Journal of Economics and Business, West University of Timisoara, Romania, Faculty of Economics and Business Administration, vol. 8(2), pages 232-254, December.
• Strassl, Johann & Schicker, Günter & Grasser, Christian, 2015. "Giving ideas a chance: Systematic development of services in manufacturing industry," Weidener Diskussionspapiere 47, University of Applied Sciences Amberg-Weiden (OTH).
• Hülya Bakirtas & Ibrahim Bakirtas & Mümin Atalay Celik, 2015. "Faydaci ve Hazci Alisveris Degeri ve Tüketici Tatmininin Tüketicinin Davranissal Niyetleri Üzerindeki Etkileri," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 15(1), pages 91-98.
• Calvo Porral, Cristina & Martínez Fernández, Valentín Alejandro & Juanatey Boga, Oscar & Lévy Mangín, Jean Pierre, 2015. "Measuring the influence of customer-based store brand equity in the purchase intention," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Baillon, A., 2015. "Subjective Truths," ERIM Inaugural Address Series Research in Management EIA-2015-063-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam..
• Tomas Sadilek, 2015. "Utilization of Customer Satisfaction Measurement in Czech Tourism," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 81-96.
• Mira Rakic, Beba Rakic, 2015. "Viral Marketing," Ekonomika, Journal for Economic Theory and Practice and Social Issues 2014-04, „Ekonomika“ Society of Economists, Niš (Serbia).
• Samuel PD Anantadjaya, Irma M. Nawangwulan, Ignatia Andari Pramesty, Grace Aditya Gunawan, 2015. "Measuring Customers’ Intimacy: Evidence From Indonesian Service-Based Companies," Ekonomika, Journal for Economic Theory and Practice and Social Issues 2015-02, „Ekonomika“ Society of Economists, Niš (Serbia).
• Andriela Vitiæ-Æetkoviæ, Bojan Krstic, Ivona Jovanoviæ, 2015. "Improving The Tourist Destination Image With Intangible Cultural Heritage: Montenegro As A Case Study," Ekonomika, Journal for Economic Theory and Practice and Social Issues 2015-02, „Ekonomika“ Society of Economists, Niš (Serbia).
• Sonja Petrov, Vesna Zubac, Miroslav Milojeviæ, 2015. "Social Networks As Marketing Channels," Ekonomika, Journal for Economic Theory and Practice and Social Issues 2015-02, „Ekonomika“ Society of Economists, Niš (Serbia).
• Luis Enrique IBARRA MORALES & Jesús VELÁZQUEZ & Lourdes PARTIDA & Cinthia FRANCO, 2015. "Quality Service and Its Relation With Global Satisfaction in Fast Food Consumers. A Case Study," Expert Journal of Business and Management, Sprint Investify, vol. 3(2), pages 119-128.
• Youcef SOUAR & Keltouma MAHI & Imane AMEUR, 2015. "The Impact of Marketing Mix Elements on Customer Loyalty for an Algerian Telecommunication Company," Expert Journal of Marketing, Sprint Investify, vol. 3(1), pages 1-10.
• Hui-Hsin HUANG, 2015. "The Probability Model of Expectation Disconfirmation Process," Expert Journal of Marketing, Sprint Investify, vol. 3(1), pages 11-16.
• Simona VINEREAN & Alin OPREANA & Iuliana CETINA & Luigi DUMITRESCU, 2015. "Relationships among Hedonic and Utilitarian Factors and Exogenous and Endogenous Influences of Consumer Behavior in Tourism," Expert Journal of Marketing, Sprint Investify, vol. 3(1), pages 17-28.
• Alin OPREANA & Simona VINEREAN, 2015. "A New Development in Online Marketing: Introducing Digital Inbound Marketing," Expert Journal of Marketing, Sprint Investify, vol. 3(1), pages 29-34.
• Simona VINEREAN & Alin OPREANA, 2015. "Consumer Engagement in Online Settings: Conceptualization and Validation of Measurement Scales," Expert Journal of Marketing, Sprint Investify, vol. 3(2), pages 35-50.
• Mark ANDERSON & Peter MARTINS DA SILVA, 2015. "Evaluations of Co-Brands: A Two-Country Comparison," Expert Journal of Marketing, Sprint Investify, vol. 3(2), pages 51-61.
• Mahmoud ABDEL HAMID SALEH & Abdulrahman ALTHONAYAN & Ayman ALHABIB & Essa ALRASHEEDI & Ghafar ALQAHTANI, 2015. "Customer Satisfaction and Brand Switching Intention: A Study of Mobile Services in Saudi Arabia," Expert Journal of Marketing, Sprint Investify, vol. 3(2), pages 62-72.
• Silvio Franco & Clara Cicatiello & Emanuele Blasi & Barbara Pancino, 2015. "Le filiere corte auto-organizzate dai consumatori: il modello dei Gruppi di Acquisto Solidale," ECONOMIA AGRO-ALIMENTARE, FrancoAngeli Editore, vol. 17(2), pages 33-56.
• Karen L. Orengo-Serra, 2015. "Niche strategy and international growth: Comparing Puerto Rico and Corsica SMEs in the Specialty food industry," ECONOMIA AGRO-ALIMENTARE, FrancoAngeli Editore, vol. 17(3), pages 57-88.
• Ludovico Solima & Antonio Minguzzi, 2015. "Innovare il rapporto tra musei, visitatori ed utenti attraverso le relazioni digitali," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, vol. 2015(1), pages 41-61.
• Clara Benevolo & Elena Morchio, 2015. "La qualità della comunicazione via web per la promozione del turismo nautico," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, vol. 2015(2), pages 291-313.
• Petre Gheorghe BÂRLEA, 2015. "Academic journals of media and communication – between scientific rigor and compromise," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 43-55.
• Daniela ROVENŢA-FRUMUŞANI, 2015. "La co-construction sémio-discursive des thématiques santé en Roumanie postcommuniste," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 56-64.
• Raul Alexandru Hutu, 2015. "Technological Opportunism, Antecedent Of E-Marketing Capabilities," GUT FME Conference Publications,in: Blazej Prusak (ed.), ENTERPRISES IN UNSTABLE ECONOMY, chapter 6, pages 70-76 Faculty of Management and Economics, Gdansk University of Technology.
• Valeria De Bonis & Alessandro Gandolfo, 2015. "Predictors of gambling among university students: the role of gender, sociality and attitudes towards risk," Public Finance Research Papers 11, Istituto di Economia e Finanza, DIGEF, Sapienza University of Rome.
• Elisa Monnot & Fanny Reniou & Béatrice Parguel, 2014. "Consumer responses to elimination of overpackaging on private label products," Working Papers halshs-01076408, HAL.
  • Elisa Monnot & Fanny Reniou & Béatrice Parguel, 2015. "Consumer responses to elimination of overpackaging on private label products," Post-Print hal-01123706, HAL.
  • Elisa Monnot & Béatrice Parguel & Fanny Reniou, 2015. "Consumer responses to elimination of overpackaging on private label products," Post-Print hal-01644780, HAL.
• Christian Dianoux & Jean-Luc Herrmann & Ridha Chakroun & Sandrine Heitz-Spahn, 2015. "Comparative versus Noncomparative Sales Pitches: Impact on New Product Buying Behaviors and Moderating Role of Buyer-Seller Relationship," Post-Print hal-01370234, HAL.
• Elisa Monnot & Fanny Reniou & Béatrice Parguel, 2014. "Consumer responses to elimination of overpackaging on private label products," Working Papers halshs-01076408, HAL.
  • Elisa Monnot & Béatrice Parguel & Fanny Reniou, 2015. "Consumer responses to elimination of overpackaging on private label products," Post-Print hal-01644780, HAL.
  • Elisa Monnot & Fanny Reniou & Béatrice Parguel, 2015. "Consumer responses to elimination of overpackaging on private label products," Post-Print hal-01123706, HAL.
• Josselin Masson & Philippe Aurier, 2015. "Should It Be Told or Tasted? Impact of Sensory Versus Nonsensory Cues on the Categorization of Low-Alcohol Wines," Post-Print halshs-01288015, HAL.
• Lagin, Madelen & Gebert-Persson, Sabine, 2015. "Defining the links between retail price strategies and price tactics," HUI Working Papers 110, HUI Research.
• Mariia I. Okuneva & Dmitriy B. Potapov, 2015. "The Effectiveness of Individual Targeting Through Smartphone Application in Retail: Evidence from Field Experiment," HSE Working papers WP BRP 47/MAN/2015, National Research University Higher School of Economics.
• Olga Novikova & Dmitriy B. Potapov, 2015. "Empirical Analysis of Consumer Purchase Behavior: Interaction between State Dependence and Sensitivity to Marketing-Mix Variables," HSE Working papers WP BRP 48/MAN/2015, National Research University Higher School of Economics.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2015. "Digital Marketing, Digital Disruption, and the New Rules of Digitization," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(1), pages 11-17, March.
• SOCA, Diana, 2015. "The store of tomorrow–a symbiosis between the real and the virtual," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(1), pages 18-22, March.
• PURCAREA, Theodor, 2015. "Marketing as a center of constant improvement and change," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(1), pages 30-39, March.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2015. "Digital marketing, addressability and time, the new currency for CMOs," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(2), pages 15-20, June.
• PURCAREA, Theodor, 2015. "At the confluence of customer knowledge, delivery and engagement forming a challenging evolving delta of marketing, technology and management," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(2), pages 21-29, June.
• RATIU, Monica Paula & PURCAREA, Ioan Matei, 2015. "Digital Tourism on the Way to Digital Marketing Success," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(2), pages 30-37, June.
• PURCAREA, Theodor, 2015. "Rethinking the Business by Ensuring Marketing Transformation," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(3), pages 13-19, September.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2015. "Digital Marketer: Facing Digital Marketing Opportunities," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(3), pages 20-25, September.
• RATIU, Monica Paula & PURCAREA, Ioan Matei, 2015. "Reaching Travelers Through Digital Marketing Channels," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(3), pages 26-31, September.
• HALLIER, Marie Christin, 2015. "Healing by Art within Palliative Therapy-Medicine: A Holistic Case-Study," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(3), pages 32-41, September.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2015. "Marketers, challenged to meeting digital priorities," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(4), pages 07-14, December.
• RATIU, Monica Paula & PURCAREA, Ioan Matei, 2015. "Organizing for digital marketing success in tourism," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(4), pages 22-27, December.
• PURCAREA, Theodor, 2015. "Marketers, challenged to prove their new skills within the context of the actual trends," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(4), pages 28-35, December.
• Roland Strausz, 2015. "Crowdfunding, demand uncertainty, and moral hazard - a mechanism design approach," SFB 649 Discussion Papers SFB649DP2015-036, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
• Ali Ramezani Ghotbabadi & Setareh Feiz & Rohaizat Baharun, 2015. "Service Quality Measurements: A Review," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 5(2), pages 267-286, February.
• Caner Dincer & Banu Dincer, 2015. "Key Factors of Online Customer Satisfaction," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 5(7), pages 97-111, July.
• Yu-Ling Lin, 2015. "An Explorative Study Of Virtual Trading Games: A Means-End Chain Approach," Business Education and Accreditation, The Institute for Business and Finance Research, vol. 7(1), pages 97-106.
• Francis Petit, 2015. "Creating Executive Mba Program Value Through Deming’S New Economics Principles," Business Education and Accreditation, The Institute for Business and Finance Research, vol. 7(2), pages 59-66.
• Nicole Jonker & Mirjam Plooij & Johan Verburg, 2015. "Does a public campaign influence debit card usage? Evidence from the Netherlands," DNB Working Papers 470, Netherlands Central Bank, Research Department.
• Yang, Cathy L & Toubia, Olivier & de Jong, Martijn G, 2015. "Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments," HEC Research Papers Series 1114, HEC Paris.
• Klaudia Kurajdova & Janka Táborecka-Petrovicova, 2015. "Literature Review on Factors Influencing Milk Purchase Behaviour," International Review of Management and Marketing, Econjournals, vol. 5(1), pages 9-25.
• Melissa Li Sa Liow & Yeow Kim Chai, 2015. " Branding Orientation in the Accommodation Industry," International Review of Management and Marketing, Econjournals, vol. 5(2), pages 61-72.
• Syedah Shan E. Ahmad, 2015. " Comprehending the Marketing Strategies of Microfinance Institutions: Case of Selected Institutions within Multan District of Pakistan," International Review of Management and Marketing, Econjournals, vol. 5(3), pages 114-121.
• Munawwer Husain, 2015. "The Role of Brand Loyalty: The Case Study of Telekom Malaysia," International Review of Management and Marketing, Econjournals, vol. 5(3), pages 173-179.
• Banu Külter Demirgüneþ, 2015. "Relative Importance of Perceived Value, Satisfaction and Perceived Risk on Willingness to Pay More," International Review of Management and Marketing, Econjournals, vol. 5(4), pages 211-220.
• Li, Jia & Moul, Charles C., 2015. "Who should handle retail? Vertical contracts, customer service, and social welfare in a Chinese mobile phone market," International Journal of Industrial Organization, Elsevier, vol. 39(C), pages 29-43.
• Caulkins, Jonathan P. & Feichtinger, Gustav & Grass, Dieter & Hartl, Richard F. & Kort, Peter M. & Seidl, Andrea, 2015. "Capital stock management during a recession that freezes credit markets," Journal of Economic Behavior & Organization, Elsevier, vol. 116(C), pages 1-14.
• Grebitus, Carola & Steiner, Bodo & Veeman, Michele, 2015. "The roles of human values and generalized trust on stated preferences when food is labeled with environmental footprints: Insights from Germany," Food Policy, Elsevier, vol. 52(C), pages 84-91.
  • Grebitus, Carola & Steiner, Bodo & Veeman, Michele, 2014. "The roles of human values and generalized trust on stated preferences when food is labeled with environmental footprints: insights from Germany," MPRA Paper 64630, University Library of Munich, Germany.
• Scheibehenne, Benjamin & von Helversen, Bettina & Rieskamp, Jörg, 2015. "Different strategies for evaluating consumer products: Attribute- and exemplar-based approaches compared," Journal of Economic Psychology, Elsevier, vol. 46(C), pages 39-50.
• Mittal, Banwari, 2015. "Self-concept clarity: Exploring its role in consumer behavior," Journal of Economic Psychology, Elsevier, vol. 46(C), pages 98-110.
• Horváth, Csilla & Büttner, Oliver B. & Belei, Nina & Adıgüzel, Feray, 2015. "Balancing the balance: Self-control mechanisms and compulsive buying," Journal of Economic Psychology, Elsevier, vol. 49(C), pages 120-132.
• Kim, Chankon & Yang, Zhiyong & Lee, Hanjoon, 2015. "Parental style, parental practices, and socialization outcomes: An investigation of their linkages in the consumer socialization context," Journal of Economic Psychology, Elsevier, vol. 49(C), pages 15-33.
• Heidenreich, Sven & Kraemer, Tobias, 2015. "Passive innovation resistance: The curse of innovation? Investigating consequences for innovative consumer behavior," Journal of Economic Psychology, Elsevier, vol. 51(C), pages 134-151.
• Frank, Björn & Enkawa, Takao & Schvaneveldt, Shane J., 2015. "The role of individualism vs. collectivism in the formation of repurchase intent: A cross-industry comparison of the effects of cultural and personal values," Journal of Economic Psychology, Elsevier, vol. 51(C), pages 261-278.
• Panou, Konstantinos & Kapros, Seraphim & Polydoropoulou, Amalia, 2015. "How service bundling can increase the competitiveness of low market share transportation services," Research in Transportation Economics, Elsevier, vol. 49(C), pages 22-35.
• Schröder, Marina & Lüer, Annemarie & Sadrieh, Abdolkarim, 2015. "Pay-what-you-want or mark-off-your-own-price – A framing effect in customer-selected pricing," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 57(C), pages 200-204.
• Alex Torac, 2015. "Testarea experimentala a existentei unei influente exercitate de metrica Bounce rate asupra scorului de calitate din Google AdWords," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 9(4), pages 11-20, December.
• David Ciocodeica, 2015. "Cercetare cantitativa privind utilizarea retelelor de socializare online in randul tinerilor din Bucuresti," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 9(4), pages 21-33, December.
• Ion Vorovenci, 2015. "Premisele marketingului in Romania," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 9(4), pages 3-10, December.
• Corina Daba-Buzoianu, 2015. "Online Media Coverage Of Environmental Protest In Romania. Rosia Montana Case," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
• Alina Duduciuc, 2015. "Advertising Brands By Means Of Sounds Symbolism: The Influence Of Vowels On Perceived Brand Characteristics," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
• Ioana Olariu & Bogdan Nichifor, 2015. "A Conceptual Approach On Press Conference," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
• Monica Patrut, 2015. "Candidates In The Presidential Elections In Romania (2014): The Use Of Social Media In Political Marketing," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
• Laura Catalina Timiras, 2015. "E-Commerce National Market - Study From The Perspective Of Manifested Demand," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
• Laura Catalina Timiras & Bogdan Nichifor, 2015. "Landmarks On The Evolution Of E-Commerce In The European Union," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
• Luminita Zait, 2015. "Modeling The Process Of Assimilation And Operationalization Of The Concept Of Marketing By Romanian Local Organizations," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
• Luminita Zait, 2015. "Quantitative Research On The Concept Of Marketing Assimilation And Operationalization By Local Organizations In Practice," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
• Cristina Cirtita-Buzoianu, 2015. "Political Communication During The 2014 Presidential Campaign: Online Media Coverage," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 22.
• Iuliana Petronela Gardan & Daniel Adrian Gardan & Gheorghe Epuran, 2015. "Social Factors Influence From The Perspective Of Dental Healthcare Services Consumers’ Behavior," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 22.
• Laura Catalina Timiras, 2015. "Some Evolutions Of The Romanian It Market," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 22.
• Alexandra Zbuchea & Rares Mocanu, 2015. "Are Managers Fighting Their Marketers?," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Ovidiu I. Moisescu, 2015. "The Impact Of Perceived Csr On Customer Loyalty In The Personal Care Products Market," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Lacramioara Radomir & Ioan Plaias & Voicu-Cosmin Nistor, 2015. "Alternative Measures Of Bank Service Quality: An Extended Review," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Nezihe Figen Ersoy & Medet Yolal & Bulent Batmaz, 2015. "Cosmetic Consumption Of Metropolitan Males In A Developing Country," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Sanja Mitić, 2015. "External Relationships And Marketing Practices In Serbian Firms: The Intangible Capital Perspective," Economic Annals, Faculty of Economics, University of Belgrade, vol. 60(204), pages 75-104, January –.
• Aleksandar Grubor & Ružica Kovač Žnideršić & Dražen Marić, 2015. "C-2-C Market Relations And Word Of Mouth," Economic Annals, Faculty of Economics, University of Belgrade, vol. 60(207), pages 117-134, September.
• ȚICHINDELEAN Mihai, 2015. "Relationship Marketing - A Client Relationship Lifecycle Perspective - Theoretical Considerations On The Client Acquisition And Retention Phase," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 67(2), pages 161-175.
• TICHINDELEAN Mihai, 2015. "Relationship Marketing - A Client Relationship Lifecycle Perspective - Theoretical Considerations On The Client Regaining Phase," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 67(5), pages 116-124, September.
• BUCUR Luiza Emanuela, 2015. "Characteristics Of Online Banking Products And Services," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 67(5), pages 33-46, September.
• CAZACU Lavinia & OPRESCU Alina Elena, 2015. "Healthcare Marketing - A Relational Approach," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 67(5), pages 59-72, September.
• Oksana Loginova & Andrea Mantovani, 2015. "Information and Online Reviews," Working Papers 1505, Department of Economics, University of Missouri.
  • O. Loginova & A. Mantovani, 2015. "Information and Online Reviews," Working Papers wp996, Dipartimento Scienze Economiche, Universita' di Bologna.
• Mihaela, ASANDEI, 2015. "Focus Group Interviews About The City Brand - An Explorative Study In The City Marketing Of Pite?Ti," Management Strategies Journal, Constantin Brancoveanu University, vol. 30(4), pages 54-60.
• Henrik Egbert & Matthias Greiff & Kreshnik Xhangolli, 2015. "Pay What You Want (PWYW) pricing ex post consumption: a sales strategy for experience goods," Journal of Innovation Economics, De Boeck Université, vol. 0(1), pages 249-264.
• Andrew T. Ching & Robert Clark & Ignatius Horstmann & Hyunwoo Lim, 2016. "The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs," Marketing Science, INFORMS, vol. 35(1), pages 158-181, January.
  • Andrew Ching & Robert Clark & Ignatius Horstmann & Hyunwoo Lim, 2015. "The Effects of Publicity on Demand: The Case of Anti-cholesterol Drugs," Working Papers 150007, Canadian Centre for Health Economics.
• Paulina Solórzano Salgado & Luis Rodrigo Valencia Pérez, 2015. "Realidad aumentada como herramienta de innovación dentro del proceso de venta de las Pymes," Ravista Raites antes Panorama Administrativo Journal, Red de Investigación en Administración de la Innovación Tecnológica, Económica y Sustentable - Instituto Tecnológico de Celaya, Departamento de Ciencias Económico Administrativas, vol. 1(1), pages 45-59, july.
• Constantin SASU & Marius Sorin DANGĂ, 2015. "Voters Decide. Classical Models Of Electoral Behavior," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 33, pages 71-80, April.
• Florin-Alexandru LUCA & Dumitru FILIPEANU & Mihaela CANANAU, 2015. "Marketing And Advertising Ethics," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 34, pages 479-484, November.
• Florin-Alexandru LUCA & Constantin SASU & Geanina BUBĂSCU-MOSCALU, 2015. "Banner Ad, The Tool Of Persuasion In E-Marketing," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 34, pages 485-492, November.
• Roxana-Denisa STOENESCU & Gabriela CĂPĂȚÎNĂ, 2015. "Country-Of-Origin Effects On Purchasing Domestic Products: The Case Of Romania," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 1, pages 37-42, June.
• Ionela-Valeria POPESCU & Valerică OLTEANU & Cătălin Valeriu CURMEI, 2015. "The Role Of Nation Branding In The Development Of Entrepreneurship In Tourism," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 137-150, December.
• Emanuela Maria AVRAM, 2015. "The Importance Of Online Communication In Higher Education," Network Intelligence Studies, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 5, pages 15-21, June.
• Gabriela CĂPĂȚÎNĂ & Roxana-Denisa STOENESCU, 2015. "Marketing Programs For Green Products In Achieving Ecological Sustainability," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 7, pages 129-134, April.
• Alina-Costina LUCA & Corina Anamaria IOAN & Florin-Alexandru LUCA, 2015. "Economic Crisis Implications On Paediatric Population’S Health," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 7, pages 317-320, April.
• Ion Gr. IONESCU, 2015. "Modern Forms Of Promotion Of The Tourism Products In A Travel Agency," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 7, pages 321-328, April.
• Constantin SASU & Geanina Constanța PRAVĂȚ & Florin-Alexandru LUCA, 2015. "Ethics And Advertising," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 7, pages 513-517, April.
• Magdalena Daniela DINU (POPA), 2015. "Sustainable Agrifood Investment And Its Marketing," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 8, pages 211-216, June.
• Emanuela Maria AVRAM, 2015. "Internal And External Communication In Higher Education Institutions," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 8, pages 273-282, June.
• Alexandru Lucian MIHAI, 2015. "The Sport Marketing Management Model," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 8, pages 297-303, June.
• Raluca-Mihaela SANDU & Mihaela ABĂLĂESEI, 2015. "Social Media And The Potential Of Weblogs In Marketing," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 8, pages 305-310, June.
• Mihaela ABĂLĂESEI & Raluca-Mihaela SANDU, 2015. "Factors Inlfuencing The Adoption Of Electronic Word Of Mouth," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 9, pages 117-123, December.
• Mihaela Teodora TARCZA & Marcela Sefora (SANA) NEMTEANU, 2015. "Promoting Traditional Food Products As Healthy Diet Products," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 9, pages 29-36, December.
• Pablo Farías, 2015. "La efectividad de la publicidad oposicional," ESTUDIOS GERENCIALES, UNIVERSIDAD ICESI, January.
• Juan Carlos Bustamante, 2015. "Uso de variables mediadoras y moderadoras en la explicación de la lealtad del consumidor en ambientes de servicios," ESTUDIOS GERENCIALES, UNIVERSIDAD ICESI, vol. 31(136), pages 299-309, September.
• Ezequiel Reficco & Percy Marquina Feldman, 2015. "Impacto de la responsabilidad social empresarial en el comportamiento de compra y disposicio?n a pagar de consumidores bogotanos," ESTUDIOS GERENCIALES, UNIVERSIDAD ICESI, vol. 31(137), pages 373-382, November.
• Ana M. Arboleda & Julio C. Alonso, 2015. "El aroma al evaluar el involucramiento del consumidor con un producto y su percepcio?n de calidad," ESTUDIOS GERENCIALES, UNIVERSIDAD ICESI, vol. 31(137), pages 403-410, November.
  • Ana M. Arboleda & Julio C. Alonso, 2015. "El aroma al evaluar el involucramiento del consumidor con un producto y su percepcio?n de calidad," ESTUDIOS GERENCIALES, UNIVERSIDAD ICESI, vol. 31(137), pages 403-410, November.
• Ezequiel Reficco & Percy Marquina Feldman, 2015. "Impacto de la responsabilidad social empresarial en el comportamiento de compra y disposicio?n a pagar de consumidores bogotanos," ESTUDIOS GERENCIALES, UNIVERSIDAD ICESI, vol. 31(137), pages 373-382, November.
• Ana M. Arboleda & Julio C. Alonso, 2015. "El aroma al evaluar el involucramiento del consumidor con un producto y su percepcio?n de calidad," ESTUDIOS GERENCIALES, UNIVERSIDAD ICESI, vol. 31(137), pages 403-410, November.
  • Ana M. Arboleda & Julio C. Alonso, 2015. "El aroma al evaluar el involucramiento del consumidor con un producto y su percepcio?n de calidad," ESTUDIOS GERENCIALES, UNIVERSIDAD ICESI, vol. 31(137), pages 403-410, November.
• Juan Carlos Bustamante, 2015. "Uso de variables mediadoras y moderadoras en la explicacio?n de la lealtad del consumidor en ambientes de servicios," ESTUDIOS GERENCIALES, UNIVERSIDAD ICESI, vol. 31(136), pages 299-309, August.
• Jorge Enrique Garcés Cano, 2015. "Conexiones alienadas entre economía, marketing y globalización," REVISTA APUNTES DEL CENES, UNIVERSIDAD PEDAGOGICA Y TECNOLOGICA DE COLOMBIA, vol. 34(60), pages 41-94, December.
• Migdalia Caridad & María Isabel Castellano & María Fernanda Hernández, 2015. "Marketing experiencial para la promoción del proceso educativo a nivel de pregrado: un estudio de dos universidades privadas," REVISTA FACULTAD DE CIENCIAS ECONÓMICAS, UNIVERSIDAD MILITAR NUEVA GRANADA, vol. 23(2), pages 81-95, December.
• Jaime Baby Moreno & Juan Fernando Uribe Arango, 2015. "Análisis Competitivo por parte de los talleres de servicio automotriz, mediante el uso del valor percibido por el cliente," REVISTA AD-MINISTER, UNIVERSIDAD EAFIT, June.
• Luis Araya-Castillo & Manuel Antonio Escobar-Farfan, 2015. "Personalidad de marca de las escuelas de negocios en Chile: Propuesta de modelo," REVISTA AD-MINISTER, UNIVERSIDAD EAFIT, issue 27, pages 53-73, October.
• José Arias-Pérez & Carlos Mario Durango Yepes & Nora Teresa Millán López, 2015. "Capacidad de innovación de proceso y desempeño innovador: efecto mediador de la capacidad de innovación de producto," REVISTA AD-MINISTER, UNIVERSIDAD EAFIT, issue 27, pages 75-93, November.
• Miroslaw Bochenek, 2015. "A few remarks on the introduction of the term “marketing” into economic literature," Ekonomia i Prawo, Uniwersytet Mikolaja Kopernika, vol. 14(4), pages 401-413, December.
• Krämer, Florentin & Schmidt, Klaus M. & Spann, Martin & Stich, Lucas, 2017. "Delegating pricing power to customers: Pay What You Want or Name Your Own Price?," Journal of Economic Behavior & Organization, Elsevier, vol. 136(C), pages 125-140.
  • Krämer, Florentin & Schmidt, Klaus M. & Spann, Martin & Stich, Lucas, 2015. "Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price," CEPR Discussion Papers 10605, C.E.P.R. Discussion Papers.
  • Krämer, Florentin & Schmidt, Klaus M. & Spann, Martin & Stich, Lucas, 2017. "Delegating pricing power to customers: Pay What You Want or Name Your Own Price?," Munich Reprints in Economics 49870, University of Munich, Department of Economics.
  • Krämer, Florentin & Schmidt, Klaus M. & Stich, Lucas, 2017. "Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price?," Rationality and Competition Discussion Paper Series 8, CRC TRR 190 Rationality and Competition.
• Alazne Mujika-Alberdi & Juan-José Gibaja-Martíns & Iñaki García-Arrizabalaga, 2015. "Who is at the cutting-edge of market trends? Development of a scale for identifying “Lead-users”," Cuadernos de Economía - Spanish Journal of Economics and Finance, Asociación Cuadernos de Economía, vol. 38(107), pages 107-122, Agsoto.
• Verónica Rosendo-Ríos & Miguel Martín-Dávila, 2015. "Market orientation in the banking sector: Measuring the key role of salesperson performance," Cuadernos de Economía - Spanish Journal of Economics and Finance, Asociación Cuadernos de Economía, vol. 38(107), pages 90-95, Agosto.
• K. Sudhir & Ishani Tewari, 2015. "Long Term Effects of “Prosperity in Youth” on Consumption: Evidence from China," Cowles Foundation Discussion Papers 2025, Cowles Foundation for Research in Economics, Yale University.
• K. Sudhir & Ishani Tewari, 2015. "Long Term Effects of Experience During Youth: Evidence From Consumptions in China," Cowles Foundation Discussion Papers 2025R, Cowles Foundation for Research in Economics, Yale University, revised Mar 2016.
• Andrey Kataev, 2015. "Маркетингові Дослідження [Електронний Ресурс] : Практикум Для Студ. Спец. «Маркетинг» : В 2 Ч. / А. В. Катаєв ; Харк. Торг.-Екон. Ін-Т Київ. Нац. Торг.-Екон. Ун-Ту. – Електрон. Дані (1,46 Мб ; 3,34 Ав," ИЦ "Диалог" - учебная и научная литература. PC "Dialog" - Educational and Scientific Books, Publishing Center "Dialog", number 1, December.
• Anna Osmolovich, 2015. "Оцінка Стану Та Виявлення Актуальних Трендів Культури Споживання Товарів І Послуг Кінцевими Споживачами В Україні
  [Identification and evaluation of culture current trend consumption of goods and se," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 1(1), pages 2.1-2.8, August.
• Darina Ovcharenko, 2015. "Стан Та Перспективу Розвитку Будівельного Ринку України
  [The state and prospects of development of Ukraine building market]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 1(1), pages 2.9-2.2.20, August.
• Elena Hrebenyukova, 2015. "Сучасна Структура Комплексу Маркетингових Комунікацій
  [Modern structure of marketing communications complex]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 1(1), pages 2.28-2.33, August.
• Yulia Bezkrovnaya, 2015. "Современная Структура Методов И Методик Маркетинговых Исследований, Применяемых Мировыми И Украинскими Исследовательскими Компаниями
  [Modern structure of methods and techniques of marketing researc," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 1(1), pages 2.34-2.40, August.
• Elizaveta Klyuyeva, 2015. "Интернет-Брендинг Как Инструмент Маркетинговых Коммуникаций
  [E-branding as a kind of marketing communications]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 1(2-3), pages 2.35-2.40, September.
• Katerina Korzhenko, 2015. "Формування Лояльності Споживачів На Основі Оцінки Конкурентоспроможності Продукції
  [The consumer loyalty formation based on estimation of competitiveness of production]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 1(2-3), pages 2.57-2.66, September.
• Yuliya Pereyaslova & Elena Hrebenyukova & Elizabeth Rasskazova, 2015. "Готельні Послуги Для Гіпотоніків В Україні: Науково-Практичні Результати Економіко-Організаційного Та Маркетингового Обґрунтування
  [Hotel services for hypotonics in Ukraine: scientific-practical re," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 1(2-3), pages 3.1-3.21, September.
• Evgen Danilenko, 2015. "Теоретичні Аспекти Маркетингового Управління Поведінкою Споживачів
  [Theoretical aspects of marketing management of consumer behavior]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 1(4), pages 2.1-2.12, November.
• Dmitriy Krasilya, 2015. "Модель Маркетингового Дослідження Конкурентного Середовища
  [Marketing research model of competitive environment]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 1(4), pages 2.13-2.23, November.
• Tetyana Panasenko, 2015. "Цінова Стратегія І Стратегія Ціноутворення Організації: Термінологічна Та Змістовна Ідентифікація
  [Price strategy and pricing strategy: terms and content identification]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 1(4), pages 2.24-2.35, November.
• BOUSSIF, Torkia & ISSAOUI, Fakhri & DALY CHAKER, Najeh, 2015. "The Effects of the Teenagers (as Web Experts) in the Family Decision Making in Online Purchase Process: an Application to the Booking of Tourist Nights," MPRA Paper 61043, University Library of Munich, Germany.
• Ahmed, Jubayer, 2015. "You Are What You Consume," MPRA Paper 64806, University Library of Munich, Germany.
• Sobolevsky, Alexandr, 2015. "Реклама В Мобильных Приложениях
  [Advertising on mobile applications]," MPRA Paper 64942, University Library of Munich, Germany, revised 2015.
• Alam Kazmi, Syed Hasnain, 2015. "Brand the Pricing: Critical Critique," MPRA Paper 64984, University Library of Munich, Germany.
• Alam Kazmi, Syed Hasnain, 2015. "Developments in Promotion Strategies Review on Psychological Streams of Consumers," MPRA Paper 65424, University Library of Munich, Germany, revised 05 May 2015.
• Ramme, Iris & Heimann, Ruth, 2015. "Green packaging from a company’s perspective: Determining factors for packaging solutions in the German fruit juice industry," MPRA Paper 65632, University Library of Munich, Germany.
• Mark Armstrong, 2016. "Nonlinear Pricing," Annual Review of Economics, Annual Reviews, vol. 8(1), pages 583-614, October.
  • Mark Armstrong, 2015. "Nonlinear Pricing," Economics Series Working Papers 756, University of Oxford, Department of Economics.
  • Armstrong, Mark, 2015. "Nonlinear Pricing," MPRA Paper 65779, University Library of Munich, Germany.
• Azeez, Waheed, 2015. "Improving Customer Experience in Mental Health Service: A case Study of Ivy Willis House," MPRA Paper 65912, University Library of Munich, Germany.
• Malhotra, Deepika, 2015. "Social paradigms of the digital marketing- an Indian perspective of Social Media Marketing," MPRA Paper 66405, University Library of Munich, Germany.
• James, Waters, 2015. "Do vegetarian marketing campaigns promote a vegan diet?," MPRA Paper 66737, University Library of Munich, Germany.
• Mulaj, Isa, 2015. "What Marketing Strategy for Sacred Geometry Discoveries to Make Archaeotourism Work?," MPRA Paper 67176, University Library of Munich, Germany.
• Jalees, Tariq & Tariq, Huma & Zaman, Syed Imran & Alam Kazmi, Syed Hasnain, 2015. "Social Media in Virtual Marketing," MPRA Paper 69868, University Library of Munich, Germany, revised 10 Apr 2015.
• Hussain, Riaz & Ali, Mazhar, 2015. "Effect of Store Atmosphere on Consumer Purchase Intention," MPRA Paper 72707, University Library of Munich, Germany.
• Busthomi, Achmad Otong, 2015. "Transaksi drop shipping perspektif ekonomi syari’ah
  [Dropshipping transaction in shariah economic perspective]," MPRA Paper 76302, University Library of Munich, Germany, revised 21 May 2015.
• Václav Stříteský & Marek Stříteský, 2015. "Attitudes of Czechs towards Working Life," Acta Oeconomica Pragensia, University of Economics, Prague, vol. 2015(2), pages 40-53.
• S. M. Kamrul Islam Shaon & Md. Hasebur Rahman, 2015. "A Theoretical Review of CRM Effects on Customer Satisfaction and Loyalty," Central European Business Review, University of Economics, Prague, vol. 2015(1), pages 23-36.
• Adriana Stránská & Václav Stříteský, 2015. "Ten Rules for Dealing with Negative Contributions in Social Media," Central European Business Review, University of Economics, Prague, vol. 2015(1), pages 50-60.
• Živa Kolbl & Maja Konečnik Ruzzier & Tomaž Kolar, 2015. "Brand Revitalization: Don’t Let Your Brands Turn Into Sleepyheads," Central European Business Review, University of Economics, Prague, vol. 2015(2), pages 5-11.
• Ovidiu-Ioan Moisescu, 2015. "The Impact of Customers’ Perception of CSR on Corporate Brand Loyalty: The Case of the Romanian Mobile Telecom Industry," Central European Business Review, University of Economics, Prague, vol. 2015(2), pages 21-30.
• Markéta Lhotáková & Květa Olšanová, 2015. "Top Level Results of a Study of Czech Households´ Awareness of the Food Advertising Industry’s Self-Regulation Related to Children," Central European Business Review, University of Economics, Prague, vol. 2015(2), pages 48-59.
• Radek Tahal, 2015. "Comparison of Customer Attitudes towards Loyalty Programs in Prague and in London," Central European Business Review, University of Economics, Prague, vol. 2015(3), pages 5-12.
• Jana Filová, 2015. "Measuring Consumer Innovativeness: Identifying Innovators among Consumers of Modern Technologies," Central European Business Review, University of Economics, Prague, vol. 2015(4), pages 18-29.
• Eva Litavcová & Robert Bucki & Róbert Štefko & Petr Suchánek & Sylvia Jenčová, 2015. "Consumer’s Behaviour in East Slovakia after Euro Introduction during the Crisis," Prague Economic Papers, University of Economics, Prague, vol. 2015(3), pages 332-353.
• Logica BANICA & Victoria-Mihaela BRINZEA & Magdalena RADULESCU, 2015. "Analyzing Social Networks From The Perspective Of Marketing Decisions," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 14(3), pages 37-50.
• Bullinger, Bernadette & Treisch, Corinna, 2015. "Herding cats – Future professionals’ expectations of attractive employers," Zeitschrift fuer Personalforschung. German Journal of Research in Human Resource Management, Rainer Hampp Verlag, vol. 29(2), pages 149-180.
• Kaiser, Stephan & Kozica, Arjan & Swart, Juani & Werr, Andreas, 2015. "Human Resource Management in Professional Service Firms: Learning from a framework for research and practice," Zeitschrift fuer Personalforschung. German Journal of Research in Human Resource Management, Rainer Hampp Verlag, vol. 29(2), pages 75-101.
• PURCAREA, Theodor, 2015. "Expo Milano 2015, TUTTOFOOD 2015, and SHOP 2015," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(1), pages 18-35, March.
• TANASE, George Cosmin, 2015. "Advertising Campaign: Building Creative Ideas," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(1), pages 36-40, March.
• COC, Ruxandra, 2015. "Welcome to Carpathian Delta! Doripesco’s participation at TuttoFood, Expo Milano 2015," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(2), pages 20-35, June.
• PURCAREA, Theodor, 2015. "Road Map for the Store of the Future, World Premiere, May 4, 2015, at SHOP 2015, Expo Milano 2015," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(2), pages 36-45, June.
• TANASE, George Cosmin, 2015. "Public Relations – an Essential Communication Tool in Marketing and Media Environment," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(2), pages 46-49, June.
• GREU, Victor, 2015. "The Information Society Towards the Knowledge Based Society Driven by the Information and Communications Technologies - From the Internet of Things to the Internet of… Trees (Part 1)," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(1), pages 10-17, March.
  • GREU, Victor, 2015. "The Information Society Towards the Knowledge Based Society Driven by the Information and Communications Technologies - From the Internet of Things to the Internet of … Trees (Part 3)," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(3), pages 10-18, September.
  • GREU, Victor, 2015. "The Information Society Towards the Knowledge Based Society Driven by the Information and Communications Technologies - From the Internet of Things to the Internet of… Trees (Part 2)," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(2), pages 10-18, June.
• PURCAREA, Theodor, 2015. "Retailers: Facing the disruption of the traditional ways of doing business," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(3), pages 20-23, September.
• ROWELL, James, 2015. "Omni-Channel Retailing: the changing battleground," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(4), pages 10-17, December.
• TANASE, George Cosmin, 2015. "„Marketing the Business Online with Youtube: The Future is Now”," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(4), pages 26-29, December.
• PURCAREA, Theodor, 2015. "Challenges of the modern retail trade," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(4), pages 30-37, December.
• Teodor Dima, 2015. "Social Media Usage In European Clubs Football Industry. Is Digital Reach Better Correlated With Sports Or Financial Performane?," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 18(55), pages 117-128, March.
• Claudiu-Catalin Munteanu, 2015. "Competitive differentiation through brand extensions in the era of hyper competition," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 18(55), pages 57-70, March.
• Victor Danciu, 2015. "Successful Green Branding, a New Shift in Brand Strategy: Why and how it works," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 18(56), pages 47-64, June,.
• Raluca Hurduzeu & Florentin Gabriel Niculescu, 2015. "The Project of ‘Psychological Capitalization’ of the Romanian Wheat," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 18(57), pages 155-166, September.
• Andreea Orîndaru, 2015. "Developing Marketing Higher Education Strategies Based on Students’ Satisfaction Evolution," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 18(57), pages 167-182, September.
• Dursun, İnci & Ceylan, Kutalmış Emre & Kabadayı, Ebru Tümer, 2015. "Turkish Version of the Need for Cognitive Closure Scale: Evaluation of the Validity and Reliability," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 6(3), pages 113-128, July.
• Royo-Vela, Marcelo & Voss, Eileen, 2015. "Downward Price-Based Brand Line Extensions Effects on Luxury Brands," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 6(3), pages 145-161, July.
• Yıldız, Erkan, 2015. "The Effects of Word of Mouth Communication on The Sub Dimensions of Consumer Based Brand Equity: The Mediating Role of Brand Image," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 6(3), pages 163-181, July.
• Guerreiro, Manuela & Agapito, Dora & Pech, Matěj, 2015. "Exploring the Personality Traits of Portugal as a Tourist Destination: Perspective of the Czech Market," Journal of Spatial and Organizational Dynamics, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve, vol. 3(2), pages 114-124.
• Saraiva, Andrea & Pinto, Patrícia & Agapito, Dora, 2015. "Using Corporate Social Marketing in the Power Sector: A Case Study on Energy Efficiency," Journal of Spatial and Organizational Dynamics, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve, vol. 3(3), pages 175-192.
• Alves, Helena, 2015. "UBICOOL - From Theory to Practice," Journal of Spatial and Organizational Dynamics, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve, vol. 3(3), pages 193-203.
• Sequeira, Cláudia & Oliveira, Patrícia & Rodrigues, Ricardo & Sousa, Vanessa & Agapito, Dora, 2015. "A Social Marketing Approach for Developing a Neighborhood Network," Journal of Spatial and Organizational Dynamics, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve, vol. 3(3), pages 204-215.
• Saraiva, Andrea & Pinto, Patrícia, 2015. "Placing Social Marketing in the Practice of Corporate Social Responsibility: Focusing on Environmental Issues," Journal of Spatial and Organizational Dynamics, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve, vol. 3(3), pages 227-238.
• Daniel Adrian, GÂRDAN & Iuliana Petronela, GÂRDAN (GEANGU), 2015. "Healthcare Services Consumer Behavior In The Light Of Social Norms Influence," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 6(1), pages 19-24.
• Laketa, Marko & Sanader, Dusica & Laketa, Luka & Misic, Zvonimir, 2015. "Customer Relationship Management: Concept And Importance For Banking Sector," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 6(2), pages 241-254.
• Milenkovska, Violeta & Strezovski, Zoran & Milenkovska, Angela, 2015. "Promotion: Branding Tool For Macedonia As A Tourist Destination," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 6(2), pages 355-363.
• Dombach, Frauke-Julia, 2015. "Service Excellence als Marketingfaktor innerhalb des europäischen öffentlichen Auftragswesens – Ergebnisse eines Literatur-Reviews," Zeitschrift für interdisziplinäre ökonomische Forschung, Allensbach Hochschule, issue 2, pages 107-118, Dezember.
• Latyshova, Ludmila & Syaglova, Yulia, 2015. "Client-oriented approach: internal view," Working Papers sy1, Russian Presidential Academy of National Economy and Public Administration.
• Syaglova, Yulia, 2015. "System Analysis Of Marketing Paradigms," Working Papers sy2, Russian Presidential Academy of National Economy and Public Administration.
• Ovidiu-Aurel GHIU?Ã, 2015. "Brand Components in Electoral Debates: Presidential Elections Romania 2009," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 18(1), pages 27-48, June.
• Anamaria – Cãtãlina RADU & Andra - Ileana DOBRESCU & Maria - Cristina MITRICÃ (PÃDURE), 2015. "Distribution of Projects Financed Through the Regional Operational Programme in the Development Regions: South – Muntenia, Bucharest – Ilfov, South – Eastand North - East," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 16(2), pages 282-289, May.
• Vlad ROSCA, 2015. "Linking Human Resources with Internal Marketing in Football Management," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 16(3), pages 372-384, July.
• Cristina Raluca MANDACHE & Anamaria BOBOIA, 2015. "Research on the Pharmaceutical Market in Europe and Romania," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 16(4), pages 528-539, October.
• Felicetta IOVINO, 2015. "Relationship Marketing By Energy Companies," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 16(5), pages 558-573, December.
• Anna A. Dokukina, 2015. "Strategic-based Integration of Modern E-techniques in the Company's Operations: Experience and Prospects," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 10(2), pages 20-36, December.
• Michaela Janska, 2015. "The Influence of Communication Mixture on Seniors' Purchase Behavior," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 10(2), pages 49-57, December.
• Gheorghe Savoiu & Victor Iorga Siman & Constantin Manea, 2015. "A Brief Analysis Of Seasonality in the Romanian Car Market," Romanian Statistical Review Supplement, Romanian Statistical Review, vol. 63(7), pages 33-41, July.
• Greffion, Jérôme & Breda, Thomas, 2015. "Façonner la prescription, influencer les médecins," Revue de la Régulation - Capitalisme, institutions, pouvoirs, Association Recherche et Régulation, vol. 17.
• Izaskun Agirre & Pedro Reinares & Fred Freundlich, 2015. "Does a Democratic Management Model Enhance Performance through Market Orientation? Empirical Evidence from the Mondragon Industrial Group," Review of Radical Political Economics, Union for Radical Political Economics, vol. 47(3), pages 345-367, September.
• Argentina Velea, 2015. "Rethinking the Company’s Potential: A Real Way to Create Competitive Advantage," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, vol. 4(1), pages 14-18, April.
• Habiballah Pilehvari & Salehi Asfiji, 2015. "Analysis of administrative risk on customer confidence in e-commerce system," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, vol. 4(2), pages 11-26, August.
• Eleonora Mihaela Constantinescu & Gheorghe Marinescu, 2015. "Some Developments in Direct Marketing," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, vol. 4(2), pages 51-56, August.
• Elif Akagun Ergin & Nilay Sahin, 2015. "Consumers? Attitudes Towards Brand Extensions: An Analysis On Food And Textile Industries In Turkey," Proceedings of International Academic Conferences 1003145, International Institute of Social and Economic Sciences.
• Zeynep Birce Ergor & Elif Akagun Ergin, 2015. "The Role Of Social Media On Establishing Brand Value: A Content Analysis On Banks In Turkey," Proceedings of International Academic Conferences 1003165, International Institute of Social and Economic Sciences.
• Emily Hon Tshin Yapp & Stephen Sondoh J.R & Ruth Siganul, 2015. "Co-Production Dimensions in Medical Services," Proceedings of International Academic Conferences 1003262, International Institute of Social and Economic Sciences.
• Jhalukpreya Surujlal & Ephrem Redda, 2015. "Customer perceptions of technology-based banking services:Influence of demographic variables," Proceedings of International Academic Conferences 1003572, International Institute of Social and Economic Sciences.
• Ahu Ergen & Filiz Bozkurt, 2015. "Profiling the dietary supplement users in Turkey," Proceedings of International Academic Conferences 1003856, International Institute of Social and Economic Sciences.
• Anirban Chakraborty, 2015. "Optimal Service Recovery Strategy," Proceedings of International Academic Conferences 2503414, International Institute of Social and Economic Sciences.
• Mohammad Taleghani, 2015. "Factors affecting the electronic exchange of data through viral marketing (Case Study: E-Commerce Users in Rasht City-Northern of Iran)," Proceedings of International Academic Conferences 2504126, International Institute of Social and Economic Sciences.
• Hülya Bak?rta?, 2015. "The Effects of Materialism and Consumer Need for Uniqueness on Frugality," Proceedings of International Academic Conferences 2504133, International Institute of Social and Economic Sciences.
• Nuri Calik, 2015. "Consumer Attitudes Towards Counterfeits Of Branded Luxury Products And Their Risk Perceptions In This Context- A Field Study From Eski?Eh?R, Turkey," Proceedings of International Academic Conferences 2604139, International Institute of Social and Economic Sciences.
• Celil Koparal & Nuri Calik, 2015. "The Role Of The Consumer Demographics On Their Price Perceptions When Purchasing Shopping Goods- A Study From Eskisehir, Turkey," Proceedings of International Academic Conferences 2604349, International Institute of Social and Economic Sciences.
• Marc-Antoine Vachon, 2015. "How "Green" Are Campers? A Study of Campers' Attitudes and Behaviours," Proceedings of International Academic Conferences 2604491, International Institute of Social and Economic Sciences.
• Edwin Theron, 2015. "Rebuilding Trust In The Aftermath Of A Financial Crisis," Proceedings of International Academic Conferences 2703447, International Institute of Social and Economic Sciences.
• Abednego Okoe-Amartey, 2015. "Undergraduate Students' Perception Of Service Delivery In The Mobile Telecommunication Industry In Ghana," Proceedings of International Academic Conferences 2703997, International Institute of Social and Economic Sciences.
• Monika Harantova & Petr Svoboda, 2015. "Brand Valuation Practices of Small and Medium-Sized Enterprises in the Czech Republic," Proceedings of International Academic Conferences 2704955, International Institute of Social and Economic Sciences.
• Petr Svoboda & Monika Harantova, 2015. "Strategic Marketing in Higher Education from Alumni Perspective," Proceedings of International Academic Conferences 2704957, International Institute of Social and Economic Sciences.
• Mehmet Nejat ÖZÜPEK & Murat KOÇY???T & Murat ERDO?DU, 2015. "Measurement of the Relationship Between Service Quality and Brand Loyalty with Structural Equation Modeling: A Research on Users of Smartphone Brands," Proceedings of International Academic Conferences 2804912, International Institute of Social and Economic Sciences.
• Mehmet Erhan Summak & Ismail Ari, 2015. "The Influence Of Real-Time Marketing On Social Media Users: A Study On Users Of 'Ek?? Sözlük'," Proceedings of International Academic Conferences 2805217, International Institute of Social and Economic Sciences.
• Ersen Fazil Collu & Mehmet Erhan Summak, 2015. "Use Of Social Media For Public Relations Purposes In Tourism," Proceedings of International Academic Conferences 2805221, International Institute of Social and Economic Sciences.
• Mehmet Akif Çini & Mehmet Emin Demir, 2015. "A Survey On The Effects Of Service Quality On Customer Satisfaction And Loyalty," Proceedings of International Academic Conferences 3105160, International Institute of Social and Economic Sciences.
• Alper Selçuk SAKAR, 2015. "The Comparison Of Certain Theories Correlating Leisure Time And Recreation," Proceedings of International Academic Conferences 3105231, International Institute of Social and Economic Sciences.
• Mohammad Rahimian, 2015. "Survey to investigative the relationship between Internet marketing and increase rate of saling products and services in the Kerman provine?s SMEs," Proceedings of Business and Management Conferences 2303227, International Institute of Social and Economic Sciences.
• Neviana Krasteva, 2015. "Armed Conflict's Influence on Marketing," Proceedings of Business and Management Conferences 2304060, International Institute of Social and Economic Sciences.
• Theodore (Ted) Mitchell & Shawn Mitchell, 2015. "Teaching the Management of Marketing Profit First," Proceedings of Business and Management Conferences 2304141, International Institute of Social and Economic Sciences.
• Sevgi Ay?e Öztürk & Fatma Zeynep Özata & Feyza A?largöz, 2015. "How Foreign Branding Affect Brand Personality And Purchase Intention?," Proceedings of Business and Management Conferences 2304200, International Institute of Social and Economic Sciences.
• dilek çukul, 2015. "Fashion Marketing in Social Media: Using Instagram for Fashion Branding," Proceedings of Business and Management Conferences 2304324, International Institute of Social and Economic Sciences.
• Fatma Zeynep Özata & ?çlem Er, 2015. "Determinants Of User Satisfaction With Mobile Applications: Case Of Facebook As A Mobile App In Turkey," Proceedings of Business and Management Conferences 2304356, International Institute of Social and Economic Sciences.
• Amel GRAA & Soumia ABDELHAK & Hayat BARAKA, 2015. "The impact of Online Social Network? usage on the purchase decision process: Quantitative and Qualitative stud," Proceedings of Business and Management Conferences 3005416, International Institute of Social and Economic Sciences.
• Helena Sofia Rodrigues & Manuel Fonseca & Paulo Ribeiro Cardoso, 2015. "The perception of road safety communication campaigns: the gender influence," Proceedings of Business and Management Conferences 3005428, International Institute of Social and Economic Sciences.
• Anca Tamas, 2015. "Does the Country of Origin matters for hybrid products?," Proceedings of Business and Management Conferences 3105064, International Institute of Social and Economic Sciences.
• Patrick Szillat & Alexander Betov, 2015. "Marketing to multicultural audiences - Ethnic marketing for Turks in the German automotive and telecommunications industries," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 3(2), pages 85-95, May.
• Helena Sofia Rodrigues & Manuel José Fonseca & Paulo Ribeiro Cardoso, 2015. "The effect of drivers gender on the perception of Portuguese road safety communication campaigns," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 3(4), pages 104-123, November.
• Marcin Wieczerzycki, 2015. "Produkt cyfrowy w świetle jakościowej teorii informacji i koncepcji hylemorfizmu," Gospodarka Narodowa, Warsaw School of Economics, issue 1, pages 129-146.
• Katarzyna Dziewanowska, 2015. "Dimensions of Real and Virtual Consumer Experiences," Faculty of Management Working Paper Series 42015, University of Warsaw, Faculty of Management.
• Natalia Gmerek, 2015. "The determinants of Polish movies’ box office performance in Poland," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(1), pages 15-35.
• M. Sadiq Sohail, 2015. "Gender differences in mall shopping:a study of shopping behaviour of an emerging nation," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(1), pages 36-46.
• Agnieszka Kacprzak & Katarzyna Dziewanowska, 2015. "Does a global young consumer exist? A comparative study of South Korea and Poland," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(1), pages 47-61.
• Michael C. Handrinos & Dimitrios Folinas & Konstantinos Rotsios, 2015. "Using the SERVQUAL model to evaluate the quality of services for a farm school store," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(1), pages 62-74.
• Christine Marks & Melani Prinsloo, 2015. "Authenticity in marketing: a response to consumer resistance?," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(2), pages 15-32.
• Aleksandra Korzeniowska, 2015. "Generation Y on the e-commerce market. Comparison between Polish and South Korean young consumers’ behaviour," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(2), pages 33-48.
• Prashant Trivedi, 2015. "A conceptual model for driving green purchase among indian consumers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(2), pages 49-59.
• Marcin Gebarowski & Dariusz Siemieniako, 2015. "The trade show conversation in developing inter-organizational relationships on the example of retail Real Estate industry (Rozmowa targowa w rozwijaniu wiezi miedzyorganizacyjnych na przykladzie bran," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 13(50), pages 88-103.
• Nil Engizek & Ahmet Sekerkaya, 2015. "Is The Price Only Motivation Source To Purchase Counterfeit Luxury Products?," Journal of Academic Research in Economics, Spiru Haret University, Faculty of Accounting and Financial Management Constanta, vol. 7(1 (March)), pages 89-118.
• Pierre-Nicolas Schwab, 2015. "Online complaint handling practices: Company strategies and their effects upon post-complaint satisfaction," Working Papers CEB 15-005, ULB -- Universite Libre de Bruxelles.
• Pierre-Nicolas Schwab, 2015. "An exploratory study of collinearity effects between antecedents of post-complaint satisfaction," Working Papers CEB 15-010, ULB -- Universite Libre de Bruxelles.
• Pierre-Nicolas Schwab & Laurence Rosier & Sandra Rothenberger, 2015. "Politeness matters: The antecedents and consequences of politeness in a complaint handling setting," Working Papers CEB 15-011, ULB -- Universite Libre de Bruxelles.
• Pierre-Nicolas Schwab & Sandra Rothenberger, 2015. "Online Complaint Handling: The Effects of Politeness and Grammaticality upon Perceived Professionalism and Loyalty," Working Papers CEB 15-015, ULB -- Universite Libre de Bruxelles.
• Sandra Rothenberger, 2015. "Fairness through Transparency: The Influence of Price Transparency on Consumer Perceptions of Price Fairness," Working Papers CEB 15-008, ULB -- Universite Libre de Bruxelles.
• Leyla ÖZER & Beyza GÜLTEKİN & Sinem AYDIN, 2015. "Türkçe ve Yabancı Dilde Marka İsmi Kullanılmasının Algılanan Kalite ve Satın Alma İsteğine Etkisi," Sosyoekonomi Journal, Sosyoekonomi Society, issue 23(24).
• Semra AKTAŞ POLAT, 2015. "Turistlerin Tatil Dönemlerinde Sergiledikleri Liminoid Davranışlar," Sosyoekonomi Journal, Sosyoekonomi Society, issue 23(26).
• Zahoor Hussain Javed & Huma Huma Rao & Bader Akram & Muhammad Fayyaz Nazir, 2015. "Effect of Financial Leverage on Performance of the Firms: Empirical Evidence from Pakistan," SPOUDAI Journal of Economics and Business, SPOUDAI Journal of Economics and Business, University of Piraeus, vol. 65(1-2), pages 87-95, January-M.
• Viorica Jelev, 2015. "The Future of Education into a Digital World," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 4(4), pages 6-14, December.
• Vesna Karadzic & Radivoje Drobnjak & Manijeh Reyhani, 2015. "Opportunities and challenges in promoting youth entrepreneurship in Montenegro," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Eastern Macedonia and Thrace Institute of Technology (EMATTECH), Kavala, Greece, vol. 8(3), pages 13-20, December.
• Andrew J. Patton & Kevin Sheppard, 2015. "Good Volatility, Bad Volatility: Signed Jumps and The Persistence of Volatility," The Review of Economics and Statistics, MIT Press, vol. 97(3), pages 683-697, July.
• Roland Strausz, 2017. "A Theory of Crowdfunding: A Mechanism Design Approach with Demand Uncertainty and Moral Hazard," American Economic Review, American Economic Association, vol. 107(6), pages 1430-1476, June.
  • Roland, Strausz, 2015. "A Theory of Crowdfunding - a mechanism design approach with demand uncertainty and moral hazard," Discussion Paper Series of SFB/TR 15 Governance and the Efficiency of Economic Systems 527, Free University of Berlin, Humboldt University of Berlin, University of Bonn, University of Mannheim, University of Munich.
  • Roland Strausz, 2016. "A Theory of Crowdfunding - A Mechanism Design Approach with Demand Uncertainty and Moral Hazard," CESifo Working Paper Series 6100, CESifo Group Munich.
  • Strausz, Roland, 2016. "A Theory of Crowdfunding - a mechanism design approach with demand uncertainty and moral hazard," CEPR Discussion Papers 11222, C.E.P.R. Discussion Papers.
• Armando M. Jiménez & Hermelinda Camirra, 2015. "New trends international marketing: branding approach and its relationship with the consumer," Economía, Instituto de Investigaciones Económicas y Sociales (IIES). Facultad de Ciencias Económicas y Sociales. Universidad de Los Andes. Mérida, Venezuela, vol. 40(40), pages 171-186, July-Dece.
• O. Loginova & A. Mantovani, 2015. "Information and Online Reviews," Working Papers wp996, Dipartimento Scienze Economiche, Universita' di Bologna.
  • Oksana Loginova & Andrea Mantovani, 2015. "Information and Online Reviews," Working Papers 1505, Department of Economics, University of Missouri.
• Oksana Loginova & Andrea Mantovani, 2015. "Price Competition in the Presence of a Web Aggregator," Working Papers 1616, Department of Economics, University of Missouri, revised 17 Aug 2016.
• Costa, S. & Hérault-Fournier, C. & Sirieix, L., 2015. "Rôle de la proximité et de l’identification dans la fidélité des consommateurs au point de vente dans différents circuits de distribution," Working Papers MOISA 201504, UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro - Montpellier, France.
• Valeria Emilia Re, 2015. "Constructing cultural identities: Venezia, Venezia Nativa, Venissa," Working Papers 3, Department of Management, Università Ca' Foscari Venezia.
• Elitsa Uzunova, 2015. "A New Business Model Of Marketing Research," Izvestiya, Varna University of Economics, issue 1, pages 32-42.
• Maria Georgieva, 2015. "Marketing Effects Related To Socially Responsible Branding," Izvestiya, Varna University of Economics, issue 4, pages 56-66.
• Riteshni Tarak & Mark Kilgour, 2015. "Analyzing the Demand Characteristics of Muslim Consumers in the United Kingdom for New Zealand Halal Meat," Working Papers in Marketing 1501, University of Waikato, Department of Marketing.
• Luiz Moutinho & Kun-Huang Huarng (ed.), 2015. "Quantitative Modelling in Marketing and Management," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 9657, June.
• Wayne S DeSarbo & Sunghoon Kim, 2015. "A Review Of The Major Multidimensional Scaling Models For The Analysis Of Preference/Dominance Data In Marketing," World Scientific Book Chapters,in: Quantitative Modelling in Marketing and Management, chapter 1, pages 3-25 World Scientific Publishing Co. Pte. Ltd..
• Parikshat S Manhas & Ajay K Manrai & Lalita A Manrai & Ramjit, 2015. "Role Of Structural Equation Modelling In Theory Testing And Development," World Scientific Book Chapters,in: Quantitative Modelling in Marketing and Management, chapter 2, pages 27-42 World Scientific Publishing Co. Pte. Ltd..
• Joaquín Aldás-Manzano, 2015. "Partial Least Squares Path Modelling In Marketing And Management Research: An Annotated Application," World Scientific Book Chapters,in: Quantitative Modelling in Marketing and Management, chapter 3, pages 43-78 World Scientific Publishing Co. Pte. Ltd..
• Graeme D Hutcheson, 2015. "Statistical Model Selection," World Scientific Book Chapters,in: Quantitative Modelling in Marketing and Management, chapter 4, pages 79-101 World Scientific Publishing Co. Pte. Ltd..
• Arnaldo Coelho & Luiz Moutinho & Graeme D Hutcheson & Maria Manuela Santos Silva, 2015. "Artificial Neural Networks And Structural Equation Modelling: An Empirical Comparison To Evaluate Business Customer Loyalty," World Scientific Book Chapters,in: Quantitative Modelling in Marketing and Management, chapter 5, pages 105-137 World Scientific Publishing Co. Pte. Ltd..
• Arnaldo Coelho & Luiz Moutinho & Graeme D Hutcheson & Maria Manuela Santos Silva, 2015. "The Application Of Nn To Management Problems," World Scientific Book Chapters,in: Quantitative Modelling in Marketing and Management, chapter 6, pages 139-210 World Scientific Publishing Co. Pte. Ltd..
• Stephen Hurley & Luiz Moutinho, 2015. "Meta-Heuristics In Marketing," World Scientific Book Chapters,in: Quantitative Modelling in Marketing and Management, chapter 7, pages 211-239 World Scientific Publishing Co. Pte. Ltd..
• Yu-Lan Lee & Ming-leih Wu & Chunti Su, 2015. "Non-Parametric Test With Fuzzy Data And Its Applications In The Performance Evaluation Of Customer Capital," World Scientific Book Chapters,in: Quantitative Modelling in Marketing and Management, chapter 8, pages 241-254 World Scientific Publishing Co. Pte. Ltd..
• Berlin Wu & Mei Fen Liu, 2015. "Too Much Ado About Nothing? Fuzzy Measurement Of Job Stress For School Leaders," World Scientific Book Chapters,in: Quantitative Modelling in Marketing and Management, chapter 9, pages 255-272 World Scientific Publishing Co. Pte. Ltd..
• Yingwan Wu & Simon Fong & Suash Deb & Thomas Hanne, 2015. "Interactive Virtual Platform For Shopping Furniture Based On Unity 3d," World Scientific Book Chapters,in: Quantitative Modelling in Marketing and Management, chapter 10, pages 273-292 World Scientific Publishing Co. Pte. Ltd..
• Malcolm J Beynon & Aoife McDermott & Mary A Keating, 2015. "Qualitative Comparison Analysis: An Example Analysis Of Clinical Directorates And Resource Management," World Scientific Book Chapters,in: Quantitative Modelling in Marketing and Management, chapter 11, pages 295-308 World Scientific Publishing Co. Pte. Ltd..
• Mladen Sokele, 2015. "Growth Models," World Scientific Book Chapters,in: Quantitative Modelling in Marketing and Management, chapter 12, pages 309-321 World Scientific Publishing Co. Pte. Ltd..
• Yun Li & Luiz Moutinho & Kwaku K Opong & Yang Pang, 2015. "Bayesian Prediction With Linear Dynamic Model: Principle And Application," World Scientific Book Chapters,in: Quantitative Modelling in Marketing and Management, chapter 13, pages 323-342 World Scientific Publishing Co. Pte. Ltd..
• Jos Jansen, 2015. "A Note on Quality Disclosure and Competition," Economics Working Papers 2015-15, Department of Economics and Business Economics, Aarhus University.
• Heiko Karle & Georg Kirchsteiger & Martin Peitz, 2015. "Loss Aversion and Consumption Choice: Theory and Experimental Evidence," American Economic Journal: Microeconomics, American Economic Association, vol. 7(2), pages 101-120, May.
  • Karle, Heiko & Kirchsteiger, Georg & Peitz, Martin, 2012. "Loss Aversion and Consumption Choice: Theory and Experimental Evidence," CEPR Discussion Papers 9183, C.E.P.R. Discussion Papers.
  • Karle, Heiko & Kirchsteiger, Georg & Peitz, Martin, 2013. "Loss Aversion and Consumption Choice: Theory and Experimental Evidence," Annual Conference 2013 (Duesseldorf): Competition Policy and Regulation in a Global Economic Order 79943, Verein für Socialpolitik / German Economic Association.
• Bart J. Bronnenberg & Paul B. Ellickson, 2015. "Adolescence and the Path to Maturity in Global Retail," Journal of Economic Perspectives, American Economic Association, vol. 29(4), pages 113-134, Fall.
• Ioana-Nicoleta Abrudan & Ioan Plaias & Dan-Cristian Dabija, 2015. "The relationship among image, satisfaction and loyalty – innovative factor of competitiveness for shopping centers," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(39), pages 536-536, May.
• Mirela Octavia Sirbu & Andreea Simona Saseanu & Simona Ioana Ghita, 2015. "Consumers` perception on the use of innovative technologies in creating store atmosphere," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(39), pages 567-567, May.
• Laurentiu-Dan Anghel & Diana Maria Vrânceanu & Alina Filip & Claudia Elena Tuclea, 2015. "The impact of innovative commercial technologies on students’ behaviour of an economic university," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(39), pages 600-600, May.
• Ádám Novotny & Lóránt Dávid & Hajnalka Csáfor, 2015. "Applying RFID technology in the retail industry – benefits and concerns from the consumer’s perspective," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(39), pages 615-615, May.
• Nikola Milicevic & Aleksandar Grubor, 2015. "The effect of backroom size on retail product availability – operational and technological solutions," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(39), pages 661-661, May.
• Daniel Serbanica & Violeta Radulescu & Anca Francisca Cruceru, 2015. "The Role of Marketing Audit in Evaluation Sustainable Marketing Performance in Romanian Organizations," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(40), pages 1011-1011, August.
• Juraj Cheben & Drahoslav Lancaric & Radovan Savov & Marián Tóth, 2015. "Towards Sustainable Marketing: Strategy in Slovak Companies," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(40), pages 855-855, August.
• Catalina Sitnikov & Laura Vasilescu & Radu Ogarca & Sorin Tudor, 2015. "Matrix Model for Choosing Green Marketing Sustainable Strategic Alternatives," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(40), pages 909-909, August.
• Gheorghe Epuran & Lavinia Dovleac & Ioana Simona Ivasciuc & Bianca Tescasiu, 2015. "Sustenability and Organic Growth Marketing: an Exploratory Approach on Valorisation of Durable Development Principles in Tourism," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(40), pages 927-927, August.
• Cristian Valentin Hapenciuc & Florina Pînzaru & Elena-Madalina Vatamanescu & Pavel Stanciu, 2015. "Converging Sustainable Entrepreneurship and the Contemporary Marketing Practices. An Insight into Romanian Start-Ups," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(40), pages 938-938, August.
• Adriana Calu & Costel Negrei & Daniela Artemisa Calu & Viorel Avram, 2015. "Reporting of Non-Financial Performance Indicators – a Useful Tool for a Sustainable Marketing Strategy," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(40), pages 977-977, August.
• Marian Siminica & Liviu Craciun & Adina Dinu, 2015. "The Impact of Corporate Sustainability Strategies on the Financial Performance of Romanian Companies in the Context of Green Marketing," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(40), pages 994-994, August.
• Bogdan Georgescu, 2015. "Pricing Strategy in Services - Pricing Strategies in Transport Services," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 104-108, July.
• Maria Johann & Mihaela Constantinescu & Stefan Claudiu Caescu, 2015. "Polish Tourists’ Perceptions of Service Quality Offered by Summer Resort Hotels in Romania," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 109-114, July.
• Claudiu-Cătălin Munteanu, 2015. "Brand Extensions Differentiation: Implications for Strategy," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 115-119, July.
• Bistra Vassileva & Adriyana Miteva, 2015. "Global Brands Dynamics: Implications for Building Corporate Identity in Emerging Markets," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 120-129, July.
• Michael Sturm, 2015. "Business Development Characteristics: Findings from Literature," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 130-137, July.
• Stefan-Alexandru Catana & Victor Constantinescu, 2015. "Direct Marketing Strategy for „Coradrive” Service, Promoted by Cora Company," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 185-191, July.
• Ionela – Valeria POPESCU, 2015. "Brand: a Simple Name or a Criterion in Purchasing Decisions?," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 192-199, July.
• Razvan Zaharia & Rodica Milena Zaharia, 2015. "Psychology of Luxury Goods Consumer," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 200-208, July.
• Narcis-Alexandru Bozga, 2015. "Consumers Behavior Features Upon the Organic Products in Romania," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 209-217, July.
• Jolanta Tkaczyk, 2015. "Consumer Susceptibility to Social Influence and Tendency to Generate a Positive or Negative Message in Word of Mouth Communication," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 21-28, July.
• Carmen Balan, 2015. "Marketing Trends in the Online Retailing of Books in Romania," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 218-226, July.
• Daniel Moise, 2015. "Events Marketing 4-D Research," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 227-232, July.
• Chukwuka Ododo & Gary Mulholland & Jason Turner, 2015. "Can Discount Pricing Be A Comeptitive Brand Strategy? An Evaluation of Aldi," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 241-251, July.
• Egehan Ozkan & Dilaver Tengilimoğlu & Pelin Yilik, 2015. "The Interaction Between Organizational Silence Climate And Employees Behaviors In The Field Of Health," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 252-260, July.
• Jari Salo, 2015. "Mobile Game Advertising Recall in Pre- and Post-Game Experience," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 261-273, July.
• Daniela Gracan & Marina Barkidija, 2015. "Green Business for Green Meetings (Case Study: Opatija Kongress Hotels)," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 274-280, July.
• Camelia Kailani & Narcisa Ciobotar, 2015. "Experiential Marketing: An Efficient Tool to Leverage Marketing Communication Impact on Consumer Behaviou," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 281-287, July.
• Emilian Cristian Irimescu, 2015. "Business Development Challenges for Security Industry – The Classical Market and The New Technology Market," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 288-294, July.
• Lucian-Florin Onișor, 2015. "Marketing and Business Development between Idea, Scientific Discovery and Innovation," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 29-39, July.
• Edmir Kuazaqui, 2015. "Public Relations as an Exposure Tool for the Management," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 295-303, July.
• Dan Mitrea, 2015. "Marketing Research thought Near Filed Communication," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 322-328, July.
• Radu Ioan MOGOS, 2015. "A Multi-Agent Technology Based Platform for Marketing Communication," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 329-337, July.
• Katarzyna Rupik, 2015. "Customer Engagement Behaviour in the Fashion Industry," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 338-346, July.
• Adriana Emilia Robu (Percă-Robu), 2015. "A Phenomenological Approach of E-Commerce Websites Interactivity Dimensions: A Close Look at Experts’ Challenges," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 347-358, July.
• Luca Marinelli & Gian Luca Gregori, 2015. "New Marketing Research Models: The Potentials of The Social Network Analysis Applied to Social Media," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 393-399, July.
• Sutthipong Meeyai, 2015. "Modeling Store Patronage: A Systematic Review," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 40-48, July.
• Derek Ong Lai Teik & Terrance Chiang Tong Seng & Amanda Pung Xin-Yi, 2015. "To Buy or To Lie: Determinants of Purchase Intention of Counterfeit Fashion in Malaysia," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 49-56, July.
• Federico Guillermo Topolansky Barbe & Andrea Fujarczuk & Magdalena Maria Gonzalez Triay, 2015. "Would the Niagara Region Benefit from Specialising in Riesling?," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 57-67, July.
• Milind Fadnavis, 2015. "Redefining 'The Rich'," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 68-74, July.
• Debra Riley & Peter Martins da Silva & Sabrina Behr, 2015. "The Impact of Packaging Design on Health Product Perceptions," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 81-89, July.
• Jolita Vveinhardt & Egle Stonkute, 2015. "Corporate Social Responsibility as a Brand: Practical Activity or Social Hypocrisy?," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 9-20, July.
• Corina Larisa Bunghez, 2015. "Space Tourism Market Analysis. Current Situation and Future Trends," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 97-103, July.
• Yonezawa, Koichi & Richards, Timothy J., 2015. "Competitive Package Size Decisions," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205287, Agricultural and Applied Economics Association.
• Liaukonyte, Jura & Streletskaya, Nadia A. & Kaiser, Harry M., 2015. "Noisy Information Signals and Endogenous Preferences for Labeled Attributes," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 0(Number 2), pages 1-24, May.
  • Liaukonyte, Jura & Streletskaya, Nadia & Kaiser, Harry, 2015. "Noisy Information Signals and Endogenous Preferences for Labeled Attributes," 2015 Conference, August 9-14, 2015, Milan, Italy 211823, International Association of Agricultural Economists.
  • Liaukonyte, Jura & Streletskaya, Nadia & Kaiser, Harry M., 2015. "Noisy Information Signals and Endogenous Preferences for Labeled Attributes," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205386, Agricultural and Applied Economics Association.
• Ellison, Brenna & Kirwan, Barrett & Nepal, Atul, 2015. "Consumers' Willingness to Pay for Bioplastic Plant Containers: An Experimental Auction Approach," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205670, Agricultural and Applied Economics Association.
• Carpio, Carlos E. & Mathews, Leah G. & Boonsaeng, Tullaya & Perrett, Allison & Descieux, Katie, 2015. "Evaluating the Marketing Impact of a Regional Branding Program Using Contingent Valuation Methods: The Case of the Appalachian Grown™ Branding Program," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205800, Agricultural and Applied Economics Association.
  • Aborisade, Olumide & Carpio, Carlos E. & Mathews, Leah & Boonsaeng, Tullaya & Perrett, Allison & Descieux, Katie, 2016. "Evaluating the Marketing Impact of a Regional Branding Program Using Contingent Valuation Methods: The Case of the Appalachian Grown™ Branding Program," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas 230094, Southern Agricultural Economics Association.
• Seitz, Carolin Claudia & Roosen, Jutta, 2015. "From Global to Local? The Power of Domestic Markets," 145th Seminar, April 14-15, 2015, Parma, Italy 200158, European Association of Agricultural Economists.
• Calvo-Dopico, D., 2015. "Implantación de la trazabilidad y su relación con la calidad: marco conceptual y retos estratégicos. Aplicación al sector pesquero," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 0(Number 01).
• Dominic, Theresia & Theuvsen, Ludwig, 2015. "The Impact of External and Internal Factors on Strategic Management Practices of Agribusiness Firms in Tanzania," GlobalFood Discussion Papers 197072, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
• Dominic, Theresia & Theuvsen, Ludwig, 2015. "Agribusiness Firm Resources and Performance: The Mediating Role of Strategic Management Practices," GlobalFood Discussion Papers 200324, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
• Csatáriné Dogi, Ilona, 2015. "Fogyasztói Etnocentrizmust Befolyásoló Tényezők Vizsgálata – Szakirodalmi Áttekintés," Journal of Central European Green Innovation, Karoly Robert University College, vol. 0(Number 3), pages 1-7.
• Ifjú, Laura & Szilbek, Katalin & Verdes, Tamás, 2015. "A Sárospataki Járás Elemzése Turizmus A Fejlődés Szolgálatában," Journal of Central European Green Innovation, Karoly Robert University College, vol. 0(Number 3), pages 1-19.
• Liaukonyte, Jura & Streletskaya, Nadia A. & Kaiser, Harry M., 2015. "Noisy Information Signals and Endogenous Preferences for Labeled Attributes," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 0(Number 2), pages 1-24, May.
  • Liaukonyte, Jura & Streletskaya, Nadia & Kaiser, Harry M., 2015. "Noisy Information Signals and Endogenous Preferences for Labeled Attributes," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205386, Agricultural and Applied Economics Association.
  • Liaukonyte, Jura & Streletskaya, Nadia & Kaiser, Harry, 2015. "Noisy Information Signals and Endogenous Preferences for Labeled Attributes," 2015 Conference, August 9-14, 2015, Milan, Italy 211823, International Association of Agricultural Economists.
• Veljković, Saša & Stojanović, Žaklina & Filipović, Jelena, 2015. "Attitudes Toward Farm Animals Welfare And Consumer’S Buying Intentions - Case Of Serbia," Economics of Agriculture, Institute of Agricultural Economics, vol. 0(Number 1), pages 1-19, March.
• Dalibor, Dončić & Nenad, Perić & Radivoj, Prodanović, 2015. "Holistic Marketing In The Function Of Competitiveness Of The Apple Producers In Bosnia And Herzegovina," Economics of Agriculture, Institute of Agricultural Economics, vol. 0(Number 2), pages 1-15, June.
• Mitić, Sanja & Gligorijević, Mirjana, 2015. "Consumers’ Attitudes, Knowledge And Consumption Of Products With Nutrition And Health Claims," Economics of Agriculture, Institute of Agricultural Economics, vol. 0(Number 2), pages 1-18, June.
• Pavlović, Nataša & Medić, Sandra & Tešić, Aleksandra, 2015. "Relations, Interactions And Networks Of Cultural Tourism Stakeholders In Rural Areas Of Vojvodina," Economics of Agriculture, Institute of Agricultural Economics, vol. 0(Number 2), pages 1-15, June.
• Liaukonyte, Jura & Streletskaya, Nadia A. & Kaiser, Harry M., 2015. "Noisy Information Signals and Endogenous Preferences for Labeled Attributes," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 0(Number 2), pages 1-24, May.
  • Liaukonyte, Jura & Streletskaya, Nadia & Kaiser, Harry M., 2015. "Noisy Information Signals and Endogenous Preferences for Labeled Attributes," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205386, Agricultural and Applied Economics Association.
  • Liaukonyte, Jura & Streletskaya, Nadia & Kaiser, Harry, 2015. "Noisy Information Signals and Endogenous Preferences for Labeled Attributes," 2015 Conference, August 9-14, 2015, Milan, Italy 211823, International Association of Agricultural Economists.
• Simões, Elsa Barbosa & Santos, Ana Cristina Agulheiro & Lucas, Maria Raquel, 2015. "Qualidade Instrumental e Sensorial de Papaia Produzida em Cabo Verde, e Análise Crítica da Sua Importação," Brazilian Journal of Rural Economy and Sociology (Revista de Economia e Sociologia Rural-RESR), Sociedade Brasileira de Economia e Sociologia Rural, vol. 0(Number 4), pages 1-16, December.
• Oana TUGULEA, 2015. "Different Web Credibility Assessment As A Result Of One Year Difference In Education. A Study On The Dimensions Of Credibility Of Commercial Presentation Websites," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 16, pages 117-133, December.
• Ion Stancu, 2015. "A New Vision In Sales: Satisfying Customer Needs And Social Responsibility," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(43), pages 163-168.
• Gheorghe Meghisan & Georgeta-Madalina Meghisan, 2015. "Mobile Telecommunications Services And Mobile Health Devices," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(43), pages 123-131.
• Adina Dinu & Tudor Nistorescu, 2015. "Considerations Concerning The E-Tourism Performance In Clisura Dunarii Destination," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(43), pages 189-204.
• Natalita Maria Sperdea & Maria Magdalena Criveanu, 2015. "Particularities Of Organic Products Market In Romania," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(43), pages 63-69.
• Mihaela MANEA, 2015. "Wine Tourism In Western Moldova - To A Future Alsace?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 111-123, May.
• Erika KULCSÁR & PhD Rozalina Zsófia SIMON, 2015. "The Magic Of Dark Tourism," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 124-136, May.
• Claudia Maria CACOVEAN, 2015. "Marketing – A Way To Increase The Value Of The Performing Arts," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 137-150, May.
• Andrada IACOB, 2015. "Consequences Of Employee’S Customer Orientation In Public Services," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 169-180, May.
• Hyuk KIM, 2015. "Global Public Private Partnership: An Analogical Reasoning Model," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 188-204, May.
• Dorian-Laurentiu FLOREA, 2015. "A Theory Of Consumer’S Perceived Risk Under The Halo Effect," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 205-215, May.
• Daniela FUNDEANU, 2015. "Model Of Health Tourism Development - Spa Tourism Cluster In Romania," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 216-227, May.
• Bogdan BUDICA & Adrian Florin Budica-Iacob, 2015. "Comparative Analysis Of The Tourist Activity At The Level Of South-West Oltenia Region," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 228-235, May.
• Mandy Loh & Maisarah Ahmad & Suhaila Abdul Kadir & Syed Shah Alam, 2015. "Influence Of Customer Values And Self-Image Congruity On Customer Behavior-Based Crm Performance," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 23-44, May.
• Flaviu MEGHISAN, 2015. "Comparative Analysis Of The Tourist Activity At The Level Of South-West Oltenia Region," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 236-252, May.
• Cristina Maria BALGARADEAN & Raluca BABUT, 2015. "Young People’S Perceptions Towards Sexuality In Advertising," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 63-77, May.
• Lavinia DOVLEAC & Marius BALASESCU & Simona BALASESCU, 2015. "The Perceptions Of Romanian Young Entrepreneurs Regarding The Challenges Of An Innovative Business Environment," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 78-91, May.
• Mohammed Belal UDDIN, 2015. "Investigating The Determinants Of Student Academic Performance: A Study On Comilla University," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 259-273, November.
• Lokhman Hakim BIN OSMAN, 2015. "Network Communication Model: Propensity Of Network Inter-Connectivity Based On Types Of Network Relations," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 274-294, November.
• Mohammad MASUKUJJAMAN & Chamhuri SIWAR & Reaz MAHMUD & Syed Shah ALAM, 2015. "Banker’S Perception On Green Banking-An Empirical Study On Islamic Banks In Bangladesh," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 295-310, November.
• Ovidiu I. MOISESCU, 2015. "Development And Validation Of A Measurement Scale For Customers’ Perceptions Of Corporate Social Responsibility," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 311-332, November.
• Alexandra-Codru?a POPESCU (BÎZOI), 2015. "On The Sustainability Of Fast Fashion Supply Chains – A Comparison Between The Sustainability Of Inditex And H&M’S Supply Chains," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 333-352, November.
• Erika KULCSÁR & Emoke SZABÓ, 2015. "Is The Behaviour Of Banking Services Consumers In Miercurea Ciuc Gender Different?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 382-391, November.
• Lect. Emoke-Szidónia Feder Ph. D., 2015. "Proactive And Reactive Foreign Market Oriented International Ventures: A Comparative Analysis On Performance," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(24), pages 123-136, APRIL.
• Cuciurhan Mihaela M.D Student & Asist. Prof. Patricia Bertea Ph. D, 2015. "Search Engine Advertising: To Click Or Not To Click On Sponsored Ads," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(24), pages 85-92, APRIL.
• Zombor Berezvai, 2015. "The pricing strategies of Hungarian food retail chains during the last recession," Acta Oeconomica, Akadémiai Kiadó, Hungary, vol. 65(3), pages 393-411, September.
• Maria ALEXANDRESCU & Loredana-Aurelia ALEXANDRESCU, 2015. "Flowers in Mihai Eminescu’s poetic imagery," Alma Mater University journal, Alma Mater University jornal of Sibiu, vol. 8(1), pages 3-6, June.
• Ion DINU & Nadina FUGACIU, 2015. "Promotion techniques of a product. The promotion policy," Alma Mater University journal, Alma Mater University jornal of Sibiu, vol. 8(2), pages 60-64, July.
• Daciana NEAMTIU, 2015. "Considerations about financing agriculture in Romania. A special type of loan," Alma Mater University journal, Alma Mater University jornal of Sibiu, vol. 8(2), pages 75-80, July.
• Radu Ioan Mogos & Carmen Acatrinei, 2015. "Designing Email Marketing Campaigns - A Data Mining Approach Based On Consumer Preferences," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(17), pages 1-1.
• Claudia Olimpia Moisă, 2015. "The Importance And The Role Of Tourism In The Economic And Social Life Of Alba County," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(17), pages 1-10.
• Mihai Orzan & Anamaria Catălina Radu & Andra Iuliana Dobrescu & Maria Cristina Mitrică, 2015. "Views Of Young People On The Importance Of Marketingcommunication In Terms Of Accessing European Funds," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(17), pages 1-2.
• Silvia Maican, 2015. "The Impact Of Csr On Romanian Consumers’ Trust," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(17), pages 1-8.
• Alina-Daniela Mihalcea, 2015. "Human Resources And Marketing Mix In Oil&Gas Industry," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(17), pages 1-9.
• Ruxandra Lazea & Maria Muresan, 2015. "Romanian Legislation In The Healthcare Services Domain," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(17), pages 1-4.
• Lucian Marina, 2015. "Cultural Participation And Touristic Valorisation Ofthe Local Cultural Heritage," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(17), pages 1-5.
• Carmen Adina Pastiu & Maria Muresan, 2015. "The Analysis Of The Relationship Between Marketing Strategies And The Performance Of Small And Medium Sized Businesses In Romania," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(17), pages 1-6.
• Iulia-Maria Apostu, 2015. "Building Brand Awareness In The Medical Travel Market," International Journal for Responsible Tourism, Fundatia Amfiteatru, vol. 4(2), pages 123-135, December.
• Stanley Brunn, 2015. "Philatelic Boosterism: Tourism Stamps Of Small Island States," International Journal for Responsible Tourism, Fundatia Amfiteatru, vol. 4(2), pages 23-52, December.
• Markovic JELICA & Miskovic IVANA & Tomka DRAGICA & Djeri LUKRECIJA & Milosevic SRDJAN, 2015. "Impacts Of Green Marketing Strategies On Benefits Of Hotels: The Case From Serbia," International Journal for Responsible Tourism, Fundatia Amfiteatru, vol. 4(2), pages 7-22, December.
• Karolina Anielak, 2015. "Product placement as a way of promoting on an international scale based on a series of films about James Bond," International Economics, University of Lodz, Faculty of Economics and Sociology, issue 12, pages 217-234, December.
• Laetitia Pozniak & Perrine Ferauge, 2015. "Determinants Of Internet Corporate Social Responsibility Communication: Evidence From France," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 9(2), pages 53-63.
• Ahmet Bayraktar & Emine Erdogan, 2015. "What Makes Offline Word-Of-Mouth More Influential Than Online Word-Of-Mouth?," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 9(2), pages 95-107.
• Ahmed Tolba & Iman Seoudi & Hakim Meshreki & Mamdouh Shimy, 2015. "Effect Of Justice In Complaint Handling On Customer Loyalty: Evidence From Egypt," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 9(3), pages 1-14.
• Lucinda Parmer & John Dillard, 2015. "The Relationship Between Personality And Consumer Behavior Buying Patterns Within The Automobile Industry," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 8(1), pages 1-13.
• Brad Sago, 2015. "A Comparison Of User Perceptions And Frequency Of Use Of Social Media To Use Of Social Media," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 8(1), pages 15-29.
• Alexander Nagel & Philipp Sandner, 2015. "Evaluation Of New Generic Top Level Domains From A Brand And A Trademark Perspective," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 8(1), pages 93-112.
• Ahmed Tolba & Iman Seoudi & Hakim Meshriki & Mina AbdelShahid, 2015. "Impact Of Ethical Sales Behavior, Quality And Image On Customer Satisfaction And Loyalty: Evidence From Retail Banking In Egypt," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 8(2), pages 1-18.
• Tanti Handriana & Basu Swastha Dharmmesta & Bernardinus Maria Purwanto, 2015. "The Role Of Relationship Investment In Relationship Marketing In Nonprofit Organizations," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 8(2), pages 53-65.
• José Jesús Merlos García, 2015. "Export Inhibitors In The First Stage Of The Internationalization Process: Evidence From Mexico," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 8(2), pages 67-83.
• Jerrold Van Winter & Marilyn Liebrenz-Himes, 2015. "The Relationship Between Cultural Dimensions And International Vendor Selection Criteria," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 6(1), pages 1-12.
• Luding Tong, 2015. "The Young And The Restless: Grappling With The Young Chinese Consumer Mindset," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 6(2), pages 21-33.
• Enrique Corona Sandoval & Miguel Angel Olivares Urbina, 2015. "Technology And Business Performance: Travel Agency Case," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 6(3), pages 71-79.
• Daniel Paredes Zempual & Roberto Quintana Jaime & Lizeth Alejandra González Martinez & Viridiana Macias Vargas, 2015. "Aqua-Agricultural Production: Creation And Implementation Of A Marketing Plan Produccion Acua-Agricola: Creaciã“N E Implementacion De Un Plan De Mercadeo," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 3(4), pages 99-115.
• Omaira Cecilia Martinez Moreno & Jose Gabriel Ruiz Andrade & Ma. Cruz Lozano Ramirez & Ricardo Verjan Quinones, 2015. "Consumer Behaviour In Internet Under The Social Psychological Model Of Veblen, El Comportamiento Del Consumidor En Internet Bajo El Modelo Psicolã“Gico Social De Veblen," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 3(5), pages 101-112.
• Martin Romero Castillo, 2015. "Elements Determinants Of Urban Dynamics In Local Economic Development: The Case Of The Malls In Leon, Guanajuato, Mexico, Elementos Determinantes De La Dinamica Urbana En El Desarrollo Economico Local," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 3(5), pages 15-27.
• Cristobal Fernandez Robin & Jorge Cea Valencia & Paulina Santander & Roberto Melo Orrego, 2015. "Special Interest Tourism: Market Research Of Motivation From A Customer, Turismo De Intereses Especiales: Investigacion De Mercado Sobre Las Motivaciones Desde La Perspectiva Del Cliente," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 8(1), pages 51-68.
• Luis Enrique Ibarra Morales & Emma Vanessa Casas Medina & Erika Olivas Valdez & Karla Maria Barraza Martínez, 2015. "Sustainable Marketing As Global Positioning Strategy In The Mexican Franchise Operating In The City Of Hermosillo, Sonora,El Marketing Sustentable Como Estrategia De Posicionamiento Global En Las Fran," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 8(1), pages 93-109.
• Carmen Elisa Lerma Cruz, 2015. "Analysis Of The Marketing Experience Strategies Implemented By Chothing Brands In Two Shopping Center In Cali City, Analisis De Las Estrategias De Mercadeo De La Experiencia Implementadas Por Marcas D," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 8(6), pages 107-119.
• Hector Hugo Perez Villarreal & Mario Alberto Lagunes Perez & Sofia Elba Vazquez Herrera & Jesus Igor Heberto Barahona Torres, 2015. "Perceptions Of Customerâ´S Satisfaction In Financial Institutions: Evidence At Puebla, Mexico, Las Percepciones De La Satisfaccion Del Cliente En Las Entidades Financieras: Evidencia De Puebla, Mexico," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 8(6), pages 29-38.
• Ana Milena Alvarez Cano, 2015. "Measurement Of Perceived Quality Spectator Sports Events: Proposed Methodology, Medicion De La Calidad Percibida De Los Espectadores En Los Eventos Deportivos: Propuesta Metodologica," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 8(7), pages 13-27.
• Daniel Adrian GARDAN & Diana CRACIUNAS & Iuliana Petronela GARDAN & Madalina MILITARU, 2015. "Healthcare Staff Motivation Effects on Healthcare Services Consumers Behaviour," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 2(1), pages 104-111, December.
• Viorica JELEV, 2015. "Innovation in Communication into a Digital World," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 2(1), pages 172-179, December.
• Fehmi AZEMI & Krenar BINAKU, 2015. "Examining the Impact of Trust, Satisfaction and Service Qualityon Consumer E-Loyalty," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 2(1), pages 5-13, December.
• Miranda González, Francisco Javier & Rubio Lacoba, Sergio & Chamorro Mera, Antonio & Correia Loureiro, Sandra María, 2015. "Determinantes De La Intención De Uso De Facebook En El Proceso De Decisión De Compra / Determining Factors Of The Intended Use Of Facebook In The Purchase Decision Process," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 21(1), pages 26-34.
• Ruizalba Robledo, José Luis & Vallespín Arán; María & Pérez-Aranda, Javier, 2015. "Gestión Del Conocimiento Y Orientación Al Marketing Interno En El Desarrollo De Ventajas Competitivas En El Sector Hotelero / Knowledge Management And Internal Marketing Orientation For The Developmen," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 21(2), pages 84-92.
• Thierry Warin & Nathalie De Marcellis-Warin & William Sanger & Bertrand Nembot & Venus Hosseinali Mirza, 2015. "Corporate reputation and social media: a game theory approach," International Journal of Economics and Business Research, Inderscience Enterprises Ltd, vol. 9(1), pages 1-22.
  • Thierry Warin & Nathalie de Marcellis-Warin & William Sanger & Bertrand Nembot & Venus Hosseinali Mirza, 2013. "Corporate Reputation and Social Media: A Game Theory Approach," CIRANO Working Papers 2013s-18, CIRANO.
• Gardan Daniel Adrian & Gardan(GEANGU) Iuliana Petronela, 2015. "The importance of managerial communication in substantiation of medical services organisations marketing communication," Impact of Socio-economic and Technological Transformations at National, European and International Level (ISETT), Institute for World Economy, Romanian Academy, vol. 6.
• Bîja Suzana Monica, 2015. "A New Approach in State-Citizen Dyad," Impact of Socio-economic and Technological Transformations at National, European and International Level (ISETT), Institute for World Economy, Romanian Academy, vol. 6.
• Bîja Suzana Monica, 2015. "A new approach in state-citizen dyad," Impact of Socio-economic and Technological Transformations at National, European and International Level (ISETT), Institute for World Economy, Romanian Academy, vol. 6.
• Bija Suzana Monica, 2015. "From customer relationship management, to interaction platform between state and citizens," Impact of Socio-economic and Technological Transformations at National, European and International Level (ISETT), Institute for World Economy, Romanian Academy, vol. 7.
• Gardan(GEANGU) Iuliana Petronela & Gardan Daniel Adrian, 2015. "Romanian dental healthcare services staff motivation aimed at customers’ consumption habits modification," Impact of Socio-economic and Technological Transformations at National, European and International Level (ISETT), Institute for World Economy, Romanian Academy, vol. 7.
• Miloslava Chovancová & Christian Nedu Osakwe & Benson U. Ogbonna, 2015. "Building Strong Customer Relationships through Brand Orientation in Small Service Firms: An Empirical Investigation," Croatian Economic Survey, The Institute of Economics, Zagreb, vol. 17(1), pages 111-138, June.
• Semra DOĞAN & B.Zafer ERDOĞAN, 2015. "Güven, Memnuniyet, Alternatiflerin Çekiciliği ve Değişime Direnç Değişkenlerinin Tutumsal ve Davranışsal Marka Bağlılığı Üzerindeki Etkilerinin Türk GSM Sektöründe Karşılaştırılması," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 30(346), pages 37-64.
• Volkan YENİARAS & Halil KIYMAZ, 2015. "Subjective Life Expectancy, Materialistic Values and Saving: A Cross-National Perspective," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 30(352), pages 09-30.
• Karishma Kavita Devi & Gurmeet Singh & Rafia Naz & Kim-Shyan Fam, 2015. "Cross-Cultural Food Consumption Behavior of Consumers in Fiji," International Journal of Business and Economics, College of Business and College of Finance, Feng Chia University, Taichung, Taiwan, vol. 14(1), pages 105-126, June.
• Katharina Maria Hofer, 2015. "How Do Austrian Small and Medium-Sized Service Enterprises Internationalize? Entry Strategies into the Emerging Markets of Central and Eastern Europe and the Role of Relationships," International Journal of Business and Economics, College of Business and College of Finance, Feng Chia University, Taichung, Taiwan, vol. 14(1), pages 23-42, June.
• Noel Murray & Ajay Manrai & Lalita Manrai, 2015. "Deconstructing Financial Services Advertising in the Run Up to the Great Recession: The Case of the Live Richly Campaign," International Journal of Business and Economics, College of Business and College of Finance, Feng Chia University, Taichung, Taiwan, vol. 14(1), pages 7-22, June.
• Chien-Wen Chen, 2015. "The Effect of Technological and Psychological Factors on Users' Intentions to Continually Read e-Books," International Journal of Business and Economics, College of Business and College of Finance, Feng Chia University, Taichung, Taiwan, vol. 14(2), pages 195-220, December.
• Adrian IONESCU & Cornel IONESCU, 2015. "The relationship between the innovation orientation and organizations’ performance in Romania," Romanian Journal of Economics, Institute of National Economy, vol. 40(1(49)), pages 299-312, june.
• Ivona STOICA, 2015. "The regional consumption credit. Trends, structures and territorial relevance," Romanian Journal of Economics, Institute of National Economy, vol. 41(2(50)), pages 282-296, december.
• Ramesh Babu Kakumanu & Dr. V. Israel Raju & Dr. A. Kishore Kumar, 2015. "Impact of Family Sentiments on Indian Woman and Their Buying Behaviour," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 10(1), pages 74-85, April.
• Dr. Rakesh Kumar, 2015. "Impact of Promotional Activities, After Sale Services, Mileage and Resale Value on the Purchase Decision - A Consumer Behaviour Study in Automobile Industry," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 10(1), pages 86-95, April.
• Norizan Mat Saad & Siti Hasnah Hassan & Liew Mei Shya, 2015. "Revisiting the relationship between internal marketing and external marketing:The role of customer orientation," Journal of Developing Areas, Tennessee State University, College of Business, vol. 49(3), pages 249-262, January-M.
• Nik Mohd Hazrul Nik Hashim & Ameet Pandit & Syed Shah Alam & Rosli Abdul Manan, 2015. "Why resist? examining the impact of technological Advancement and perceived usefulness on Malaysians’ switching intentions: The moderators," Journal of Developing Areas, Tennessee State University, College of Business, vol. 49(3), pages 65-80, January-M.
• Teck Ming Tan & Hishamuddin Ismail & Rasiah Devinaga, 2015. "Malaysian Fast Food Brand Equity," Journal of Developing Areas, Tennessee State University, College of Business, vol. 49(5), pages 53-65, Special I.
• Sana Azar & Shamila Nabi Khan & Junaid Shavaid, 2015. "Familiarity with Online retailing," Journal of Developing Areas, Tennessee State University, College of Business, vol. 49(6), pages 133-144, Special I.
• Aliya Bushra*, 2015. "Consumer culture and post-purchase behavior," Journal of Developing Areas, Tennessee State University, College of Business, vol. 49(6), pages 15-24, Special I.
• Claudia BOBALCA, 2015. "The Loyal Customers’ Perception Regarding The Online Buying Process," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 7(2), pages 241-255, August.
• Anita Rao & Wesley Hartmann, 2015. "Quality vs. variety: Trading larger screens for more shows in the era of digital cinema," Quantitative Marketing and Economics (QME), Springer, vol. 13(2), pages 117-134, June.
• Randall Lewis & Dan Nguyen, 2015. "Display advertising’s competitive spillovers to consumer search," Quantitative Marketing and Economics (QME), Springer, vol. 13(2), pages 93-115, June.
  • Randall Lewis & Dan Nguyen, 2015. "Display advertising’s competitive spillovers to consumer search," Quantitative Marketing and Economics (QME), Springer, vol. 13(2), pages 93-115, June.
• Navdeep Sahni, 2015. "Effect of temporal spacing between advertising exposures: Evidence from online field experiments," Quantitative Marketing and Economics (QME), Springer, vol. 13(3), pages 203-247, September.
• Zheyin Gu & Giri Tayi, 2015. "Consumer mending and online retailer fit-uncertainty mitigating strategies," Quantitative Marketing and Economics (QME), Springer, vol. 13(3), pages 251-282, September.
• Shrihari Sridhar & Srinivasaraghavan Sriram, 2015. "Is online newspaper advertising cannibalizing print advertising?," Quantitative Marketing and Economics (QME), Springer, vol. 13(4), pages 283-318, December.
• Zsolt Katona, 2015. "Democracy in product design: Consumer participation and differentiation strategies," Quantitative Marketing and Economics (QME), Springer, vol. 13(4), pages 359-394, December.
• Andreea Ana-Maria Alexe, 2015. "The Relationship between Constituent Power And National Sovereignty. Some Theoretical Considerations," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 7(1), pages 28-32, March.
• Mirela Catalina Turkes, 2015. "Structure Evaluation of Credit to Households from Romania During 2013-2014 Using Anova: Two-Factor with Replication," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 7(2), pages 176-181, June.
• Irina Nicolau & Adina Musetescu & Cristian Stefan Craciun, 2015. "Institutions and Organisms Involved in the Study of Marketing at International Level," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 7(2), pages 96-99, June.
• Mihaela Simona Apostol & Adriana Anca Cristea & Tatiana Corina Dosescu, 2015. "Advertising of Mamaia," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 7(3), pages 119-122, September.
• Mihaela Simona Apostol & Adriana Anca Cristea & Tatiana Corina Dosescu, 2015. "New Pilgrimage Destination in Romania-the Tomb of Father Arsenie Boca at Prislop Monastery," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 7(3), pages 151-153, September.
• Mirela Catalina Turkes, 2015. "Card Payments in Romania – a Slow Transition From Cash to Card," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 7(3), pages 228-238, September.
• Ion Gr. Ionescu, 2015. "Efficient Corporate Strategies for Short and Medium Stages," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 7(4), pages 15-17, December.
• Eleonora Mihaela Constantinescu, 2015. "The internet of things. Between efficiency and privacy," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 7(4), pages 69-71, December.
• Mohammad Abasi Niko & Mohammad Hussein Askarinia & Ali Akbar Khalaf & Ehsan Namdar Joyami, 2015. "Investigating the Effect of the Relationship Marketing Tactics on Customer’s Loyalty," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 1(1), pages 5-21, March.
• Mirela Catalina Turkes, 2015. "The Influence of Strategic Alternatives on the Increasing Level Value of the Term Deposits," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 1(1), pages 82-90, March.
• Sayyed Hassan Mirhosseini Ardakani & Mohammad Shaker Ardakani & Mohammad Fotouhi Ardakani, 2015. "A Study about Customer Satisfaction of e-Service Quality of Point of Sale (POS)," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 1(2), pages 120-131, June.
• Mirela Catalina Turkes, 2015. "The Ratio Evolution Analysis of the Non-Performing Loans Obtained by the Credit Institutions in Romania during the Period 2007-2015," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 1(2), pages 151-159, June.
• Shahnaz Mohammadi & Elham Moshfegh & Ehsan Namdar Joyami, 2015. "Studying the Relationship between Personality Traits of HSE Managers and Burnout. Case Study: Industry Leaders in Karaj Road," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 1(2), pages 56-68, June.
• Srabani Roy Choudhury, 2015. "The Growing Indian Middle Class: Attracting Indian Tourists to Japan," Discussion Paper Series DP2015-13, Research Institute for Economics & Business Administration, Kobe University.
• Neulinger, Ágnes & Radó, Márta, 2015. "Családi életciklusok szerint eltérő fogyasztási minták elemzése
  [Analysis of differing consumption patterns according to household life cycles]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(4), pages 415-437.
• Jose G. VARGAS-HERNANDEZ & Rebeca Almanza JIMENEZ, 2015. "Personal Marketing Plan and Its Influence on Employability," Turkish Economic Review, KSP Journals, vol. 2(2), pages 104-110, June.
• Purva Hegde DESAI & M. Fatima DeSOUZA, 2015. "Severity and Controllability of Service Failures as Perceived by Passengers in Airline Industry," Turkish Economic Review, KSP Journals, vol. 2(3), pages 186-195, September.
• Gökhan AYDIN, 2015. "Alexander Brem & Éric Viardot (eds.), Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation," Turkish Economic Review, KSP Journals, vol. 2(3), pages 196-202, September.
• Salih YILDIZ & Emel YILDIZ, 2015. "Service Quality Evaluation of Restaurants Using The Ahp And Topsis Method," Journal of Social and Administrative Sciences, KSP Journals, vol. 2(2), pages 53-61, June.
• Cigdem BAÞFIRINCI & Zuhal ÇÝLÝNGÝR, 2015. "Anthropomorphism and Advertising Effectiveness: Moderating Roles of Product Involvement and The Type of Consumer Need," Journal of Social and Administrative Sciences, KSP Journals, vol. 2(3), pages 108-131, September.
• Tom van Bommel & Cormac O’Dwyer & Tim W. M. Zuidgeest & Fenna H. Poletiek, 2015. "When the reaper becomes a salesman: The influence of terror management on product preferences," Journal of Economic and Financial Studies (JEFS), LAR Center Press, vol. 3(5), pages 33-42, October.
• Birte Balck & Daniel Cracau, 2015. "Empirical analysis of customer motives in the shareconomy: a cross-sectoral comparison," FEMM Working Papers 150002, Otto-von-Guericke University Magdeburg, Faculty of Economics and Management.
• Jakub Berčík & Elena Horská, 2015. "Sound System and Noise as Essential Elements of Visual Merchandising in Selected Retail Chains in the Slovak Republic," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 1(1), pages 15-23, November.
• Martin Souček & Denis Drexler & Steven Van Wichelen & Stanislav Mokrý & Ondřej Dufek, 2015. "The Influence of Package Attributes on Consumer Perception Among Generation Y," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 1(1), pages 54-64, November.
• Jana Rybanská, 2015. "Selected Personality Characteristics as Predictors of Emotional Consumer Behaviour," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 1(2), pages 128-136, December.
• Jakub Berčík & Elena Horská & Johana Paluchová & Katarína Neomániová, 2015. "Using of Eye Tracker in HORECA Segment: Visual Proposal of Chosen Communication Tool on Restaurant Guests Decision," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 1(2), pages 93-103, December.
• Tina Vukasovic, 2015. "Managing Consumer-Based Brand Equity in Higher Education," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 13(1 (Spring), pages 75-90.
• István Piskóti & Katalin Nagy & László Dankó & Zoltán Szakál & László Molnár, 2015. "Identitás és márka-modellek alkalmazása hátrányos helyzetű kistérségekben," Eszak-magyarorszagi Strategiai Fuzetek, Faculty of Economics, University of Miskolc, vol. 12(2), pages 33-48.
• Betül Çal, 2015. "Reconciliation of Expectancy-Valence and Expectation-Disconfirmation Paradigms in Investment Decisions: Case of Turkish Equity Investors," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 5(1), pages 15-32, January.
• Amal R. Karunaratna & Lester W. Johnson, 2015. "Management of Exporter-Overseas Channel Intermediary Relationships," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 5(1), pages 33-46, January.
• Sidorchuk, Roman & Skorobogatykh, Irina, 2015. "Marketing evaluation of quality attributes of public transport using parametric approach: an overview of some of the results of two waves of research," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, February.
• Efimova, D. & Belyaev, A. & Vasaladze, V. & Vorontsov, E. & Kolesov, S., 2015. "Organization Of Primary Data Collection System On The Example Of The Study Of Urban Passenger Transport In Moscow," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, February.
• Sharova, I., 2015. "The Introduction Of Evaluation Systems In The Customer Service The Enterprise Sector Companies," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, February.
• Sidorchuk, Roman & Kudryashova, A., 2015. "INTELLIGENCE RESEARCH IN CONCIERGE SERVICES DOMESTIC service "Luxe"," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, February.
• Surgikova A.V., 2015. "Resource-Based Approach For The Management Of Service Company," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, May.
• Drobinin D. & Korenkova Y., 2015. "Perspectives Of Low-Cost Air Transport Development In Russia," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, May.
• Kiseleva A.A., 2015. "Analysis Of Authoritative Publications: Free Press (Russia) And The Economist (Uk)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, May.
• Péter Kalmár & Zoltán Zéman & János Lukács, 2015. "Bank controlling with a marketing attitude – applied statistics in the service of controlling," Financial and Economic Review, Magyar Nemzeti Bank (Central Bank of Hungary), vol. 14(4), pages 110-125.
• Jean-Pierre Dubé & Xueming Luo & Zheng Fang, 2015. "Self-Signaling and Prosocial Behavior: a Cause Marketing Mobile Field Experiment," NBER Working Papers 21475, National Bureau of Economic Research, Inc.
• Pires, Guilherme & Stanton, John, 2015. "Ethnic Marketing Sensitivity: Reconciling Rigorous Theory With Pragmatism," Newcastle Business School Discussion Paper Series: Research on the Frontiers of Knowledge 3, The University of Newcastle, Australia.

2014

• Raghava Rao Gundala & Hanin Khawaja, 2014. "Brand Management In Small And Medium Enterprise: Evidence From Dubai, Uae," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 8(1), pages 27-38.
• Brad Sago & Craig Hinnenkamp, 2014. "The Impact Of Significant Negative News On Consumer Behavior Towards Favorite Brands," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 8(1), pages 65-72.
• Samuel Yaw Akomea & Olav Jull Sørensen & Kweku Amponsah-Efah, 2014. "Export Drivers And Barriers: Evidence From Ghanaian Pharmaceutical Manufacturing Firms," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 8(2), pages 81-96.
• Solomon A. Keelson & Addo J. Odei, 2014. "Relationship Between Mobile Number Portability And Consumer Choice Of Active Multiple Mobile Phone Numbers In Ghana," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 8(4), pages 99-110.
• Sean M. Hennessey & Dongkoo Yun & Roberta MacDonald, 2014. "Segmenting And Profiling The Cultural Tourism Market For An Island Destination," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 7(1), pages 15-29.
• Gavin L. Fox & M. Todd Royle, 2014. "Human Capital In Service Innovation Strategy," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 7(1), pages 29-47.
• Ya-Hui Wang, 2014. "All You Can Eat: Behavioral Evidence From Taiwan," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 7(2), pages 29-37.
• Herni Justiana Astuti & Keisuke Nagase, 2014. "Patient Loyalty To Healthcare Organizations: Relationship Marketing And Satisfaction," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 7(2), pages 39-56.
• Michael Conyette, 2014. "Evidence That Travel Product Knowledge Includes Familiarity With Travel Products And Destinations," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 7(2), pages 57-67.
• Venus C. Ibarra & Charito D. Revilla, 2014. "Consumers’ Awareness On Their Eight Basic Rights: A Comparative Study Of Filipinos In The Philippines And Guam," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 7(2), pages 65-78.
• Solomon A. Keelson, 2014. "The Moderating Role Of Organizational Capabilities And Internal Marketing In Market Orientation And Business Success," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 5(1), pages 1-117.
• John E. Cicala, 2014. "The Individual And Organizational Hazards Of Loneliness On Salespeople," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 5(1), pages 27-36.
• Jerrold Van Winter, 2014. "A Qualitative Study Of International Organizational Buyer Behavior," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 5(2), pages 75-83.
• Daniel Paredes Zempual & Roberto Quintana Jaime & Lizeth Alejandra González Martinez & Zulema Edith Calderon Campas & Paul Gerardo Espinoza Mercado, 2014. "Market Research To Implement A Sustainable Backyard Acua-Agricultural Production System In The Community Of Benito Juarez, Sonora, Mexico Investigacion De Mercados Para Implementar A Traspatio Un Sist," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 2(2), pages 125-134.
• Madeline Melchor Cardona & Carmen Elisa Lerma Cruz, 2014. "Postmodernity Consumption, El Consumo En La Postmodernidad," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 7(1), pages 89-111.
• Ramon Sebastian Acle Mena & Mario Antonio Burguete Garcia, 2014. "Nostalgic Marketing And Its Relation With Consumption Of Corn Products In A Mexican Migrants Population, El Marketing Nostalgico Y Su Relacion Con El Consumo De Productos De Maiz En Los Migrantes Mexi," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 7(2), pages 31-43.
• Lucila Villa Perez & Santiago Gonzalez Velasquez & Marcela Patricia Ahumada Toscano, 2014. "Memorable Shopping Experience In Furniture Stores Of Tijuana €“ San Diego Border,Experiencia Memorable De Compra En Tiendas Muebleras De La Frontera Tijuana– San Diego," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 7(2), pages 63-76.
• Cristobal Fernandez Robin & Jorge Cea Valencia & Paulina Santander Astorga, 2014. "Influence Of The Attributes Of Commercial Environment In The Emotions, Satisfaction And Loyalty Of Chilean Consumer, Influencia De Los Atributos Del Entorno Comercial En Las Emociones, Satisfaccion Y ," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 7(3), pages 1-17.
• Brankica Todorovic, 2014. "Suspension of Managerial Decisions in Relation to the Risks in the Business," Economic Analysis, Institute of Economic Sciences, vol. 47(1-2), pages 160-172.
• Antonia DELISTAVROU & Irene TILIKIDOU, 2014. "Ethical Unconcern Scale: Construction and Validation," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 1(1), pages 104-113, December.
• Hulya CAGIRAN KENDIRLI & Gurkan ULUSOY, 2014. "Food Quality Certificates and a Research on Effect of Food Quality Certificates to Determinate Ignored Level of Buying Behavioral: A Case Study in HITIT University Feas Business Department," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 1(1), pages 60-67, December.
• Kubra Muge DALDAL & Sabiha KILIC, 2014. "Factors Affecting Mobile Taggıng Awareness; A Research on Social Media Consumers," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 1(1), pages 87-103, December.
• Veres, Zoltán & Platz, Petra & Tarján, Tamás, 2014. "Interrelaciones De Los Atributos Del Producto Y Las Preferencias Intransitivas / Relationship Between Product Attributes And Intransitive Preferences," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 20(2), pages 102-108.
• Navarro-García, Antonio & Eugenia Reyes-García, María & Acedo-González, Francisco J., 2014. "Calidad Percibida Y Satisfacción De Los Espectadores De Fútbol / Perceived Quality And Satisfaction Of Spectators Football," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 20(2), pages 87-94.
• Tuğra Nazlı AKARSU & Volkan YENİARAS, 2014. "Müslüman Dindarlık, Plansız Alışverişe Olan Yatkınlık, Fiyat-Değer Bilinci ve Alışveriş Sonrası Pişmanlık Durumu: Bir Temel Düzenleyici Model Analizi," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 29(343), pages 09-38.
• Amresh Kumar & S. L. Gupta & Nawal Kishore, 2014. "Measuring Retailer Store Image: A Scale Development Study," International Journal of Business and Economics, College of Business and College of Finance, Feng Chia University, Taichung, Taiwan, vol. 13(1), pages 25-38, June.
• Stern Neill & Gurmeet Singh & Raghuvar Dutt Pathak, 2014. "Technology and Marketing Capabilities in a Developing Economic Context: Assessing the Resource-Based View within a Boundary Condition," International Journal of Business and Economics, College of Business and College of Finance, Feng Chia University, Taichung, Taiwan, vol. 13(1), pages 75-92, June.
• Naroditskiy, Victor & Stein, Sebastian & Tonin, Mirco & Tran-Thanh, Long & Vlassopoulos, Michael & Jennings, Nicholas R., 2014. "Referral Incentives in Crowdfunding," IZA Discussion Papers 7995, Institute for the Study of Labor (IZA).
• Dr. Vijay Prakash Mishra, 2014. "Finanacial Functions and New Trends," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 9(1), pages 82-88, April.
• Dr. Archana Rani, 2014. "Role of Media in the Commercialization of Contemporary Arts," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 9(2), pages 83-87, October.
• Chiehwei Hung & Yen-Shan Chuang, 2014. "A Study on Pet Owners' Intention to Purchase Pet Insurance," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, vol. 10(2), pages 181-207, July.
• Oana Tugulea & Claudia Bobalca & Andreea Maha & Liviu-George Maha, 2014. "Using Internet And Travel Agencies In Planning A Trip. A Qualitative Approach," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 6(1), pages 181-200, March.
• Oana TUGULEA, 2014. "Discriminator Credibility Dimensions Of An Online Acquisition Website – An Analysis Of An International Construct On A Specific Romanian Target," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 6(3), pages 103-116, September.
• Claudia, 2014. "Romanian Perspective On Customer Loyalty For Direct Selling Companies," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 6(3), pages 6-16, September.
• GOMAA Ahmed & COSGROVE Elizabeth, 2014. "The Cross-Roads to Digital: Newspaper Models and the Change to an Industry," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 02, June.
• Edlira Shehu & Tim Prostka & Christina Schmidt-Stölting & Michel Clement & Eva Blömeke, 2014. "The influence of book advertising on sales in the German fiction book market," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 38(2), pages 109-130, May.
• E. Carayannis & E. Grigoroudis, 2014. "Linking innovation, productivity, and competitiveness: implications for policy and practice," The Journal of Technology Transfer, Springer, vol. 39(2), pages 199-218, April.
• Pengyuan Wang & Eric Bradlow & Edward George, 2014. "Meta-analyses using information reweighting: An application to online advertising," Quantitative Marketing and Economics (QME), Springer, vol. 12(2), pages 209-233, June.
• Juha Karvanen & Ari Rantanen & Lasse Luoma, 2014. "Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity," Quantitative Marketing and Economics (QME), Springer, vol. 12(3), pages 305-329, September.
• Jean-Pierre Dubé & Günter Hitsch & Pranav Jindal, 2014. "The Joint identification of utility and discount functions from stated choice data: An application to durable goods adoption," Quantitative Marketing and Economics (QME), Springer, vol. 12(4), pages 331-377, December.
• Mirela Catalina (Vint) Turkes, 2014. "New Promotion Price Strategies on the Banking Services Market in Romania," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(1), pages 27-29, March.
• Irina Raicu & Mirela Catalina (Vint) Turkes, 2014. "Organizational Performance Improvement by Implementing the Latest CRM Solutions," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(1), pages 84-86, March.
• Ana-Irina Nicolau & Adina Musetescu & Oana Mionel, 2014. "Stages in the Evolution of Marketing as a Discipline," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(2), pages 166-169, June.
• Constanta Aurelia Chitiba & Luigi Dumitrescu & Ana-Irina Nicolau, 2014. "A Compared Analisys of the Business Environment in the European Union and the USA from the Marketing Point of View," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(2), pages 54-57, June.
• Robert Chira, 2014. "The Role of Transport Activities in Logistics Chain," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(3), pages 17-21, September.
• Dominic Perez-Danielescu, 2014. "Marketing Strategies in the On-Line Business Era," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(3), pages 185-187, September.
• Gheorghe Ciobota, 2014. "Small and Medium Enterprises Marketing in the European Context of Economic and Social Development," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(4), pages 128-131, December.
• Raul Sorin Fantana, 2014. "Modern Strategies for a Performing Company Management," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(4), pages 186-192, December.
• Mirela Turkes & Irina Raicu & Ioan Vija, 2014. "Enhancing the Performance of Business Process in Romanian SMEs Through ERP Solutions," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(4), pages 30-32, December.
• Mirela Turkes & Emil Scarlat & Radu Ioan Vija & Irina Raicu, 2014. "Improving the Performance of Business Pprocess Modeling for Small-Medium Sized Companies," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(4), pages 72-74, December.
• Eleonora Mihaela Constantinescu, 2014. "Strategic Marketing Developments in Informational Society," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(4), pages 90-95, December.
• Hassan Raza & Muhammad Faheem, 2014. "Factors Influencing Selection of University by Working People in Pakistan," KASBIT Business Journals, Khadim Ali Shah Bukhari Institute of Technology (KASBIT), vol. 7(Special I), pages 36-54, May.
• Volker Seiler & Markus Rudolf, 2014. "Customer Satisfaction in Private Banking," Credit and Capital Markets, Credit and Capital Markets, vol. 47(3), pages 485-520.
• Eszter Barta & Dániel Mustos & Zoltán Tahi, 2014. "Szikszó gazdaságfejlesztési koncepciója," Eszak-magyarorszagi Strategiai Fuzetek, Faculty of Economics, University of Miskolc, vol. 11(1), pages 91-96.
• István Piskóti, 2014. "Innovációvezérelt desztinációmarketing - trendek és teendők," Eszak-magyarorszagi Strategiai Fuzetek, Faculty of Economics, University of Miskolc, vol. 11(2), pages 32-44.
• Karl Westhoff & Axel Schmidt, 2014. "The Decision-Oriented Interview (DOI) as a Marketing Instrument for Obtaining Information about Brands," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 4(10), pages 92-108, October.
• Rajni Goel, 2014. "Social Web Identity Established upon Trust and Reputations," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 4(11), pages 1-7, November.
• Reinhold Decker, 2014. "Real-Time Analysis of Online Product Reviews by Means of Multi-Layer Feed-Forward Neural Networks," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 4(11), pages 60-70, November.
• Oznur OZKAN-TEKTAS, 2014. "The Effects of Opportunism and Trust on Buyer-Supplier Relationship: Do Commitment Types Matter?," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 4(9), pages 14-26, September.
• Sidorchuk, R. R., 2014. "The role of small business innovation models russian economic development," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, May.
• Surgikova Anna V., 2014. "Ways of using marketing tools within publishing houses to create dynamic communication system," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, September.
• Chugunova E. A. & Ledentcova E. A., 2014. "Marketing research of the market of Perm commercial foreign language centers," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, August.
• Vorob'eva K.V. & Gromova V.A. & Kel'bakh E.I., 2014. "Advertising as the instrument of advance of goods in the market (on the example of "California" show-room)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, August.
• Guseva I.B. & Ledentcova E.A., 2014. "Promotion marketing activities in universities," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, August.
• Ledentcova E. A. & Galieva E. M., 2014. "Marketing research: global trends in the market of additional professional education," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, August.
• Maltseva N. V. & Kerzina E. A., 2014. "Factors of consumer behaviour of youth concerning educational institutions (on materials of economics department of PSU)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, August.
• Schastlivaia, D. N., 2014. "Features Of The Development Of The Brand Territory (For Example, The Formation Of The Historical And Cultural Traditions Of Delphi,As Inter-Regional Center Of Ancient Greece)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Bulina Anna O., 2014. "Adverse Selection In The Market Of Cultural Values And Ways To Overcome It," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Veselova, A. O. & Pristupina, J. V., 2014. "Mdirect Deliveries From Europe," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Gladkikh, Y. N. & Sozykina, V. P., 2014. "Modern Aspects Of The Development Of The Organizational Structure Of The University," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Gladkikh, Y. N. & Chepurnykh, E. E., 2014. "THE ROLE OF THE COMMUNICATION COMPONENT IN THE INFRASTRUCTURE OF A MODERN UNIVERSITY (for example federal state budgetary educational institution of higher professional education “Perm state national ," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Melanie Marks & Scott Wentland & Abbey O'Connor, 2014. "Marketing during a Recession: An Illustration of How Economic Principles Guide Marketing Approaches," Journal for Economic Educators, Middle Tennessee State University, Business and Economic Research Center, vol. 14(1), pages 78-96, Fall.
• Marcela-Cornelia Danu, 2014. "Dimensions Of The Market Risk," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Ioana Olariu, 2014. "An Overview On Retail Reverse Logistics," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Ioana Olariu, 2014. "Decision-Making Strategies Regarding Logistics Organization," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Dorian Pocovnicu, 2014. "Fundamental Aspects Of Communication Management, In The Case Of Public Administration," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Dorian Pocovnicu, 2014. "Public Relations In Public Administration: Role And Management, In A Socio-Political Marketing Context," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Diana Magdalena Prihoanca, 2014. "The Impact Of The Legislative Environment On The European Parliamentary Elections In Romania," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Laura ?imira?, 2014. "Insights Into Qualitative Variables Assessment In Marketing Research," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Rodica Boier, 2014. "Marketing And Innovation – A Relationship Approach," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 20.
• Rodica Boier, 2014. "Relational Mechanisms In Innovation Co-Creation," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 20.
• Alina Duduciuc & Loredana Ivan, 2014. "Brand Naming: Sound Symbolism, Brand Preference And Brand Performance," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 20.
• Eugenia Harja & Laura Catalina Timiras, 2014. "Particularities Of Consumer Behavior In The Cosmetics Market," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 20.
• Laura Catalina Timiras, 2014. "Considerations On Consumer Perceived Risk," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 20.
• Vincenzo Pacelli, 2014. "The adviser-investor relationship after the crisis," BANCARIA, Bancaria Editrice, vol. 4, pages 89-97, April.
• Oleksiy Kryvtsov & Nicolas Vincent, 2014. "On the Importance of Sales for Aggregate Price Flexibility," Staff Working Papers 14-45, Bank of Canada.
• Mihaela, ASANDEI & Andreea, GANGONE & Cristina, GANESCU, 2014. "An Analysis Of Factors Influencing The Development Of Modern Romanian Retail," Management Strategies Journal, Constantin Brancoveanu University, vol. 23(1), pages 5-12.
• Muhammad Zeeshan, ZAFAR, 2014. "Consumer Age Influence On Food Label Reading Habit," Management Strategies Journal, Constantin Brancoveanu University, vol. 25(3), pages 26-30.
• Dharmesh, MOTWANI & Devendra, SHRIMALI, 2014. "Factors Affecting Patients' Decision In Selection Of Hospital," Management Strategies Journal, Constantin Brancoveanu University, vol. 25(3), pages 5-10.
• Mihaela, ASANDEI & Elena, ENACHE, 2014. "A Study Of The Image Of Tulip Symphony - A Defining Ingredient In The Development Of The Urban Brand Of Pitesti," Management Strategies Journal, Constantin Brancoveanu University, vol. 26(4), pages 646-653.
• Denisa, COTÂRLEA & Doriana, MORAR, 2014. "General Issues Considering Brand Equity Within The Nation Branding Process," Management Strategies Journal, Constantin Brancoveanu University, vol. 26(4), pages 654-663.
• Carmen, IORDACHE & Alexandrina, SARBU, 2014. "The Analysis Of Tourist Consumer'S Perception On The Importance Of Commercial In Tourism," Management Strategies Journal, Constantin Brancoveanu University, vol. 26(4), pages 679-689.
• Andreea-Daniela, MORARU & Cristina, DUHNEA, 2014. "Customer Orientation In The Marketing Activity Of Romanian Companies," Management Strategies Journal, Constantin Brancoveanu University, vol. 26(4), pages 698-703.
• Doriana, MORAR & Denisa, COTÃŽRLEA, 2014. "Destination Branding Through Business Tourism," Management Strategies Journal, Constantin Brancoveanu University, vol. 26(4), pages 704-710.
• Silvia, MUHCINA & Andreea-Daniela, MORARU, 2014. "A Viewpoint On Economy Students' Perceptions Regarding The Promotion Process Of Tourism Products Using Online Marketing," Management Strategies Journal, Constantin Brancoveanu University, vol. 26(4), pages 718-725.
• Manuela Rozalia Gabor, 2014. "Retailer – Consumer Relationships for Durable Goods Market in Romania. A Multimethod Analysis," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, vol. 4(1), pages 67-82.
• Nikola Perovic, 2014. "Psychological Pricing in Modern Retailing: The Case of Wine Sector in Hard-Discounter Chains of Russia," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, vol. 4(1), pages 83-95.
• José P. Dapena & Ariel Scaliter, 2014. "Un protocolo simple de determinación de mercado objetivo para emprendimientos – método PEMO," CEMA Working Papers: Serie Documentos de Trabajo. 544, Universidad del CEMA.
• Ji Yan & Kun Tian & Huw D. Dixon & Saeed Heravi & Peter Morgan, 2014. "Shop Around and You Pay More," CESifo Working Paper Series 4940, CESifo Group Munich.
• Gratiela Boca & Rita Toader & Cristian Anghel & Diana Toader, 2014. "Distribution Model of Manufactured Products," Mathematical Modelling with Application in Economics 1403, Technical University of Cluj Napoca, Department of Economics and Physics.
• Corina Radulescu & Ioan Abrudan & Rita Toader & Gratiela Boca & Florina Rada Hahn, 2014. "New Trends in Competitiveness through Concentration and Specialization of Industrial Sectors. Case: Nord West Region of Romania," Mathematical Modelling with Application in Economics 1404, Technical University of Cluj Napoca, Department of Economics and Physics.
• Simona Sabou & Liliana Adela Zima & Rada Florina Hahn, 2014. "Maximizing the Efficiency of Your Marketing Costs," Mathematical Modelling with Application in Economics 1409, Technical University of Cluj Napoca, Department of Economics and Physics.
• Erjon Duka, 2014. "Nurse Scheduling Problem," Mathematical Modelling with Application in Economics 1410, Technical University of Cluj Napoca, Department of Economics and Physics.
• Rita Toader & Diana Cozma-Ighian & Cezar Toader & Izabela Pop, 2014. "Factorial econometric model for the analysis of production capacity," Mathematical Modelling with Application in Economics 1411, Technical University of Cluj Napoca, Department of Economics and Physics.
• Cezar Toader & Cristian Anghel & Cristian Vele, 2014. "Problem with the Consumer's Optimal," Mathematical Modelling with Application in Economics 1412, Technical University of Cluj Napoca, Department of Economics and Physics.
• Liliana Zima & Simona Sabou & Rita Toader & Cristian Anghel, 2014. "Model of Behavior of the Consumer," Mathematical Modelling with Application in Economics 1413, Technical University of Cluj Napoca, Department of Economics and Physics.
• Corina Anamaria IOAN & Florin-Alexandru LUCA & Constantin SASU, 2014. "Personal Marketing In Online – The Development Of Brand Through Social Media," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 30, pages 102-115, April.
• Stefan MATEI, 2014. "Analiza principalilor concurenti ai companiilor vini – viticole din zona de est a Romaniei," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 30, pages 132-137, April.
• Stefan MATEI, 2014. "Analiza mediului extern ce influenteaza activitatea companiilor viticole din zona Moldovei," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 30, pages 138-141, April.
• PhD. Mihai C.SAVIN, 2014. "Considerations on the possibility of measuring the economic and financial performance of the economic entity in accordance with corporate governance," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 30, pages 225-241, April.
• MădălinaA. COȚIU, 2014. "Customer Service Management In The Public Sector. A Marketing Perspective," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 31, pages 105-111, November.
• Ghassan SHAKHSHIR, 2014. "The Importance Of Price In The Positioning Of Food Brands In Romania," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 31, pages 141-147, November.
• Ştefan MATEI, 2014. "Marketing Implication In Wine Economy," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 31, pages 215-222, November.
• Ştefan MATEI, 2014. "Analysis Of Wine Sector: Developments And Prospects The World And In Europe," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 31, pages 223-236, November.
• Camelia PAVEL, 2014. "The Impact Of The Bon Marché On The Modern Commercial Landscape," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 31, pages 275-282, November.
• Sefora Marcela SANA, 2014. "An Empirical Research In Communication Management: The Case Of Child Adoption Services," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 31, pages 303-311, November.
• Ana Raluca CHIOSA, 2014. "Word Of Mouth – From Verbally Communication To Communication Online," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 31, pages 415-420, November.
• Corina Anamaria IOAN & Florin-Alexandru LUCA, 2014. "The Intercultural Impact Of Marketing Campaigns Of The Benetton Brand," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 31, pages 449-457, November.
• Emanuela Maria AVRAM, 2014. "The Particularities Of Services And The Importance Of Marketing In Higher Education," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 32, pages 13-20, December.
• Alina-Costina LUCA & Corina Anamaria IOAN & Florin Alexandru LUCA, 2014. "The Role Of Preventive Medicine And Marketing In Promoting Of Anti-Smoking Campaigns," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 32, pages 53-58, December.
• Alexandra E. RUSĂNEANU, 2014. "Innovative Marketing For Smes Using Social Media," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 32, pages 71-76, December.
• Patricea Elena BERTEA & Adriana ZAIŢ, 2014. "Response Styles In Cross-Cultural Research – Evidence From Historical Regions," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 1, pages 21-29, May.
• Alexandra PERJU-MITRAN & Andreea E. BUDACIA, 2014. "Video Games Contribution To Students’ Entrepreneurial Traits And Intent," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 339-346, November.
• Corina Anamaria IOAN & Florin-Alexandru LUCA, & Constantin SASU, 2014. "Personal Marketing Of Doctors In The Context Of Social Networks," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 369-376, November.
• Florin-Alexandru LUCA & Corina Anamaria IOAN & Constantin SASU, 2014. "Specificity Of Communication Doctor – Patient, Online, Through Social Networks," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 377-383, November.
• Mihaela ABĂLĂESEI, 2014. "Electronic Word Of Mouth: How Much Do We Know?," Network Intelligence Studies, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 4, pages 135-142, November.
• Dorian-Laurentiu FLOREA, 2014. "The Formation Of Consumer’S Perceived Risk And Risk Aversion In The Context Of Innovation Adoption: A Qualitative Research," Network Intelligence Studies, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 4, pages 223-232, November.
• Alexandra PERJU-MITRAN & Costel I. NEGRICEA & Tudor EDU, 2014. "Modelling The Influence Of Online Marketing Communication On Behavioural Intentions," Network Intelligence Studies, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 4, pages 245-253, November.
• Valentina Daniela N. CONSTANTIN & Roxana-Denisa G. STOENESCU, 2014. "The Impact Of Origin On Creating A Cult Brand: The Case Of Apple," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 3, pages 123-134, April.
• Corina Anamaria IOAN & Florin-Alexandru LUCA & Constantin SASU, 2014. "Personal Brand Marketing, A Necessity For The Corporate Differentiation In The Context Of The Globalization Of Society," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 3, pages 239-245, April.
• Corina Anamaria IOAN & Florin-Alexandru LUCA & Constantin SASU, 2014. "The Role Of Personal Brand In The Advocacy Activity,In Romania," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 3, pages 246-253, April.
• Cornelia D. IVAN (Trandafiroiu) & Camelia G. STOICA (Stanciu) & Violeta A. ANDREIANA (Mihaescu), 2014. "Significance Of The Liaison Between The Participants In The Customer Service Market," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 3, pages 289-295, April.
• Ionela-Valeria POPESCU, 2014. "The Importance Of The Country Brand For Tourism: Comparative Analysis Between Romania And Greece," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 3, pages 434-441, April.
• Olimpia OANCEA & Mihaela DIACONU & Amalia DUTU, 2014. "Analyzing The Consumer Profiling For Improving Efforts Of Integrated Marketing Communication," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 4, pages 101-108, July.
• Ionela – Valeria POPESCU & Valerică OLTEANU, 2014. "Luxury Tourism: Characteristics And Trends Of The Behavior Of Purchase," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 4, pages 319-324, July.
• Ana-Maria STOICA (MIHALI), 2014. "Communication In The Context Of The Negotiation Process," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 4, pages 389-394, July.
• Amalia DUTU & Bogdan GEORGESCU & Mihaela DIACONU, 2014. "The Adoption Of Market Orientation In Higher Education Institutions: Approaches, Antecedents And Consequences," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 4, pages 47-54, July.
• Ştefan MATEI, 2014. "Promotion Strategies In Wine Marketing," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 4, pages 603-614, July.
• Ştefan MATEI, 2014. "Profiling The Wine Consumer Market: Case Studies On Usa And Romania," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 4, pages 615-622, July.
• Dan MITREA, 2014. "Near Fiels Communications – From Touch To Tap Marketing," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 4, pages 623-630, July.
• Olimpia OANCEA, 2014. "The Use Of Relevant Factors For Consumers In Designing A Communicational Message," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 4, pages 639-644, July.
• Alexandru Lucian MIHAI, 2014. "Classical Media Relations And New Media Relations In Sport," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 4, pages 91-100, July.
• Emanuela Maria AVRAM, 2014. "Facebook Communication In Higher Education," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 5, pages 129-134, November.
• Gabriela CĂPĂȚÎNĂ, 2014. "The Influence Of Culture On Marketing Programs For New Products Launch," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 5, pages 175-184, November.
• Alexandra IOANID & Petruta MIHAI & Gheorghe MILITARU, 2014. "Integrating Country-Specific Culture In The Branding Strategy For Building Global Success," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 5, pages 355-358, November.
• Ionela MANIU & George C. MANIU, 2014. "Educational Marketing: Factors Influencing The Selection Of A University," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 5, pages 37-42, November.
• Florin Alexandru LUCA & Corina Anamaria IOAN, 2014. "Local Brand Development In The Context Of Regionalization And European Integration," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 5, pages 401-404, November.
• Alexandru Lucian MIHAI, 2014. "Marketing Channels And Distribution Decisions In The Sport Business Industry," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 5, pages 43-50, November.
• Ionela MANIU & George C. MANIU, 2014. "A Model Of Students’ University Decision-Making Behavior," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 5, pages 431-436, November.
• Ştefan MATEI, 2014. "The Promotional Mix In A Marketing-Oriented Winy Company," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 5, pages 449-454, November.
• Claudia- Cristina PLOSCARU & Claudiu-Cătălin MUNTEANU & Dorian-Laurenţiu FLOREA, 2014. "The Implementation Of Corporate Governance Into Brand Management," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 5, pages 527-532, November.
• Raluca-Mihaela SANDU, 2014. "Green: Marketing, Products And Consumers," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 5, pages 555-562, November.
• Roxana-Denisa G. STOENESCU, 2014. "Stereotypes In Consumers’ Product Evaluation Based On The Country-Of-Origin," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 5, pages 623-630, November.
• Marius BOIŢĂ, 2014. "Marketing Concept - Modern Vision For Tourism Development," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 6, pages 27-32, December.
• Ana Raluca CHIOSA, 2014. "Word Of Mouth On Social Media," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 6, pages 37-42, December.
• Álvaro Julio Cuadros & Victoria Eugenia Domínguez, 2014. "Customer segmentation model based on value generation for marketing strategies formulation," ESTUDIOS GERENCIALES, UNIVERSIDAD ICESI, March.
• Lina María Ceballos & Juliana Villegas Gómez, 2014. "El uso de los arquetipos en la industria de la moda en Colombia," ESTUDIOS GERENCIALES, UNIVERSIDAD ICESI, March.
• Jannett Ayup González & Esther Calderón Monge, 2014. "Señales de valor de marca de las franquicias en México. Su efecto en el crecimiento del sistema franquiciador," ESTUDIOS GERENCIALES, UNIVERSIDAD ICESI, June.
• Ana M. Arboleda, 2014. "Beneficios y perjuicios de la estrategia de imitación," ESTUDIOS GERENCIALES, UNIVERSIDAD ICESI, June.
• Enrique Marinao Artigas & Eduardo Torres Moraga & Coro Chasco, 2014. "Familiaridad con los destinos turísticos. Rol de la percepción de beneficios," ESTUDIOS GERENCIALES, UNIVERSIDAD ICESI, July.
• Sebastián Dueñas Ocampo & Jesús Perdomo Ortiz & Lida Esperanza Villa Castaño, 2014. "El concepto de consumo socialmente responsable y su medición. Una revisión de la literatura," ESTUDIOS GERENCIALES, UNIVERSIDAD ICESI, July.
• Diana Marcela Escandón Barbosa & Andrea Hurtado Ayala, 2014. "Los determinantes de la orientación exportadora y los resultados en las pymes exportadoras en Colombia," ESTUDIOS GERENCIALES, UNIVERSIDAD ICESI, November.
• Ana Maria Parente Laverde, 2014. "Country of origin effect: the case of colombian automobile consumers," REVISTA CIENCIAS ESTRATÉGICAS, UNIVERSIDAD PONTIFICIA BOLIVARIANA, December.
• Pedro Barrientos Felipa, 2014. "El desarrollo de la marca país: base para posicionarse a través de las exportaciones no tradicionales," REVISTA FINANZAS Y POLÍTICA ECONÓMICA, UNIVERSIDAD CATOLICA DE COLOMBIA, vol. 6(1), pages 115-140, April.
• Jaime Baby Moreno & Carlos Andrés Restrepo Ayala, 2014. "Análisis competitivo por parte de los fabricantes de automóviles y camionetas SUV mediante el Uso del Valor Percibido por el cliente como una herramienta para ese propósito," REVISTA AD-MINISTER, UNIVERSIDAD EAFIT, May.
• David Puerta Hernández; Natalia Serna Montoya & Natalia Serna Montoya, 2014. "Entendiendo al consumidor japonés y coreano. Tendencias de exigentes mercados en Asia," REVISTA DIGITAL MUNDO ASIA PACIFICO, UNIVERSIDAD EAFIT, vol. 3(4), pages 25-37, June.
• Ewa Jaska & Agnieszka Werenowska, 2014. "The use of social media in communication and branding," Ekonomia i Prawo, Uniwersytet Mikolaja Kopernika, vol. 13(1), pages 47-58, March.
• Miroslaw Bochenek & Joanna Pomaskow, 2014. "The use of the brand to build a competitive advantage of contemporary companies," Ekonomia i Prawo, Uniwersytet Mikolaja Kopernika, vol. 13(2), pages 285-296, June.
• Xie, Ran & Isengildina-Massa, Olga & Carpio, Carlos E., 2014. "The Biggest Bang for the Buck: Valuation of Various Components of a Regional Promotion Campaign by Participating Restaurants," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 0(Number 2), pages 1-16, May.
  • Xie, Ran & Isengildina-Massa, Olga & Carpio, Carlos E., 2014. "The Biggest Bang for the Buck: Valuation of Various Components of a Regional Promotion Campaign by Participating Restaurants," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 46(02), pages 193-208, May.
• K. Sudhir & Subroto Roy & Mathew Cherian, 2014. "Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content," Cowles Foundation Discussion Papers 1940, Cowles Foundation for Research in Economics, Yale University, revised Jan 2016.
• Navid Mojir & K. Sudhir, 2014. "Price Search Across Stores and Across Time," Cowles Foundation Discussion Papers 1942, Cowles Foundation for Research in Economics, Yale University, revised Mar 2016.
• Ulker Erdogan ARACI & Zeki Atil BULUT & Berrin ONARAN & Nilufer KOCAK, 2014. "Fark Yaratan Uygulamalar Perspektifinden Seyahat Acentelerinde Iliskisel Pazarlama Faaliyetlerini Anlamak," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 14(4), pages 559-570.
• Alonso, Ricardo & Câmara, Odilon, 2014. "Persuading skeptics and reaffirming believers," LSE Research Online Documents on Economics 58680, London School of Economics and Political Science, LSE Library.
• Pérez, Andrea & Rodríguez del Bosque, Ignacio, 2014. "Identidad, imagen y reputación de la empresa: integración de propuestas teóricas para una gestión exitosa," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Martínez, Jose A., 2014. "Una propuesta metodológica para evaluar la imagen de una ciudad a través de los mapas asociativos," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Cristóbal Fransi, Eduard & Daries Ramon, Natalia & Baldomar, Juan Pablo, 2014. "Segmentación de los e-consumidores: un estudio aplicado a partir de las perspectivas de uso de Internet," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Clemente Ricolfe, José S. & Escribá Pérez, Carmen, 2014. "Aplicando netnografía a la obtención del mapa de posicionamiento para empresas de distribución alimentaria," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Aguilar Arcos, Virginia & San Martín Gutiérrez, Sonia & Payo Hernanz, René, 2014. "La aplicación empresarial del marketing viral y el efecto boca-oreja electrónico. Opiniones de las empresas," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Martínez, Jose A., 2014. "El efecto placebo en productos artísticos; el caso de la poesía," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Aldamiz-Echevarría González de Durana, Covadonga & Aguirre García, María Soledad & Aparicio de Castro, María Gloria, 2014. "Orígenes, elementos determinantes y resultados de un exitoso proceso de colaboración entre competidores y otros agentes: el cluster de la Alta Cocina Vasca," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• García Cossío, Lourdes & Pérez Ruiz, Andrea, 2014. "Responsabilidad social empresarial, estrategia y ventaja competitiva en el sector bancario español," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• García Castro, David & Elizagarate Gutiérrez, Victoria & Letamendia Galdós, Iñaki & Kazak, Jan, 2014. "Hiriguneko garraio publiko sistemaren eragina hirien bizi kalitatearen hautematean. City marketinaren ikuspuntutik hausnarketa," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• Elizagarate Gutiérrez, Victoria, 2014. "Reseña del libro: Marketing práctico para pequeños negocios. Una guía para todos," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• Anton A Setyawan & Basu Swastha Dharmmesta & B.M Purwanto & Sahid Susilo Nugroho, 2014. "Business Relationship Framework in Emerging Market: A Preliminary Study in Indonesia," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 59-72.
• Tomas Sadilek & Premysl Prusa, 2014. "Today Situation in Online Buying of Food Products in the Czech Republic," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 75-85.
• Chia-Lin Lee, 2014. "Is Co-Branding a Double-Edged Sword for Brand Partners?," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 19-34.
• Marko Gasiæ, Vladan Ivanoviæ, Marija Stojiljkoviæ, 2014. "Strategic Marketing Of Tourist Destination," Ekonomika, Journal for Economic Theory and Practice and Social Issues 2014-02, „Ekonomika“ Society of Economists, Niš (Serbia).
• Ljubisa Stojmirović , Aleksandra Stojković , Tomislav Nikolić, 2014. "Pоlitical Маrketing – Nеgativ Campaing," Ekonomika, Journal for Economic Theory and Practice and Social Issues 2014-01, „Ekonomika“ Society of Economists, Niš (Serbia).
• Zeljko Deviæ, Nikola Curæiæ, Nikola Radivojeviæ, 2014. "Creating A Concept Marketing Communication In International Business-To-Business Market," Ekonomika, Journal for Economic Theory and Practice and Social Issues 2014-03, „Ekonomika“ Society of Economists, Niš (Serbia).
• Valeria Arina MIRCEA (BALACEANU) & Dana Gabriela SISEA, 2014. "Emphasis Use Activity Marketing In The Banking System," Post-Crisis Trends - Working papers 07, Ecological University of Bucharest, Department of Economics.
• Alexandra VINEREAN, 2014. "Market Segmentation in the Decision Making Process in Tourism," Expert Journal of Business and Management, Sprint Investify, vol. 2(1), pages 14-29.
• Alexandra VINEREAN, 2014. "Consumption Habits During the Decision Making Process in Tourism," Expert Journal of Business and Management, Sprint Investify, vol. 2(2), pages 47-53.
• Simona VINEREAN & Alin OPREANA, 2014. "Analyzing Mediators of the Customer Satisfaction - Loyalty Relation in Internet Retailing," Expert Journal of Marketing, Sprint Investify, vol. 2(1), pages 1-14.
• Hui-Hsin HUANG, 2014. "Explorative Study on the Concept of Mind Shares: Confidence, Resistance and Loyalty," Expert Journal of Marketing, Sprint Investify, vol. 2(1), pages 15-27.
• Bogdan AVRAM, 2014. "A Comparative Facebook Content Analysis between Romanian and Western European Airline Carriers," Expert Journal of Marketing, Sprint Investify, vol. 2(1), pages 28-36.
• Augustine Egwu Ndu OKO & Ohuonu Okwudiri NNANNA, 2014. "Sales Promotion in the Marketing of Telecommunication Services in Nigeria: Impact Analysis," Expert Journal of Marketing, Sprint Investify, vol. 2(1), pages 37-52.
• Alexandra VINEREAN, 2014. "Buying Intentions Influenced by Various Determinants in Tourism," Expert Journal of Marketing, Sprint Investify, vol. 2(1), pages 53-59.
• Alexandra VINEREAN, 2014. "Motivators That Intervene in the Decision Making Process in Tourism," Expert Journal of Marketing, Sprint Investify, vol. 2(2), pages 61-67.
• Jorge MONGAY, 2014. "Service Quality Measurement Using SERVQUAL. An Applied Comparative Study on Customer Perceptions and Expectations under an International Approach," Expert Journal of Marketing, Sprint Investify, vol. 2(2), pages 82-85.
• Sandro Sillani & Alessandro Esposito & Teresa Del Giudice & Francesco Caracciolo, 2014. "Le preferenze dei consumatori della provincia di Trieste per l’olio extra vergine di oliva d’alta gamma," ECONOMIA AGRO-ALIMENTARE, FrancoAngeli Editore, vol. 16(1), pages 139-155.
• Katia Laura Sidali & Achim Spiller, 2014. "Cultural property rights in the eu geographical indications’ system: Cui prodest?," ECONOMIA AGRO-ALIMENTARE, FrancoAngeli Editore, vol. 16(2), pages 97-104.
• Verena Otter & Bianca Prechtel & Ludwig Theuvsen, 2014. "The Country-of-Origin Effect for Chocolate made from Ecuadorian Cocoa: An Empirical Analysis of Consumer Perceptions," ECONOMIA AGRO-ALIMENTARE, FrancoAngeli Editore, vol. 16(3), pages 43-60.
• Enrico Scarso & Ettore Bolisani & Marco Paiola, 2014. "Il marketing nelle imprese agroalimentari del padovano: dal saper fare al saper vendere," ECONOMIA E SOCIETÀ REGIONALE, FrancoAngeli Editore, vol. 2014(2), pages 187-212.
• Michela Matarazzo & Riccardo Resciniti & Georg Schufft, 2014. "La valutazione dell’effetto "made in Europe": un’indagine empirica cross-national," ECONOMIA E POLITICA INDUSTRIALE, FrancoAngeli Editore, vol. 2014(3), pages 7-31.
• Bruno Schivinski & Dariusz Dabrowski, 2014. "The consumer-based brand equity inventory: scale construct and validation," GUT FME Working Paper Series A 22, Faculty of Management and Economics, Gdansk University of Technology.
• Moruzzi, R. & Sirieix, L., 2014. "Paradoxes of sustainable food and consumer coping strategies," Working Papers MOISA 201404, UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro - Montpellier, France.
  • Romina Moruzzi & Lucie Sirieix, 2014. "Paradoxes of sustainable food and consumer coping strategies," Post-Print hal-01594077, HAL.
• Daniel, M. & Sirieix, L., 2014. "From sustainable consumption to sustainable practices," Working Papers MOISA 201402, UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro - Montpellier, France.
  • Maud Daniel & Lucie Sirieix, 2014. "From sustainable consumption to sustainable practices," Post-Print hal-01595623, HAL.
• Le Borgne, G. & Sirieix, L. & Costa, S., 2014. "Food waste and promotions," Working Papers MOISA 201405, UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro - Montpellier, France.
  • Guillaume Le Borgne & Lucie Sirieix & Sandrine Costa-Migeon, 2014. "Food waste and promotions," Working Papers hal-01140919, HAL.
• Elisa Monnot & Fanny Reniou & Béatrice Parguel, 2014. "Consumer responses to elimination of overpackaging on private label products," Working Papers halshs-01076408, HAL.
  • Elisa Monnot & Béatrice Parguel & Fanny Reniou, 2015. "Consumer responses to elimination of overpackaging on private label products," Post-Print hal-01644780, HAL.
  • Elisa Monnot & Fanny Reniou & Béatrice Parguel, 2015. "Consumer responses to elimination of overpackaging on private label products," Post-Print hal-01123706, HAL.
• Lashgari, Maryam, 2014. "Social Media Technology Deployment in B2B: A Case Study," INDEK Working Paper Series 2014/9, Royal Institute of Technology, Department of Industrial Economics and Management.
• Kind, Hans Jarle & Nilssen, Tore & Sørgard, Lars, 2016. "Inter-firm price coordination in a two-sided market," International Journal of Industrial Organization, Elsevier, vol. 44(C), pages 101-112.
  • Kind, Hans Jarle & Nilssen, Tore & Sørgard, Lars, 2014. "Inter-Firm Price Coordination in a Two-Sided Market," Discussion Paper Series in Economics 16/2014, Norwegian School of Economics, Department of Economics.
• Albina N. Rasskazova, 2014. "From corporate market research to bank profit maximization," HSE Working papers WP BRP 16/MAN/2014, National Research University Higher School of Economics.
• Vera A. Rebiazina & Olga A. Tretyak, 2014. "The Model Of Contemporary Marketing Practices (Cmp) In The Russian Market: Evidence From Empirical Research," HSE Working papers WP BRP 21/MAN/2014, National Research University Higher School of Economics.
• Lin, Yu-Chen & Chen, Chiang-Ming, 2014. "Price And Price Dispersion On The Web: Evidence From The Online Book Industry Of Taiwan," Hitotsubashi Journal of Economics, Hitotsubashi University, vol. 55(1), pages 51-70, June.
• BEJAN, Andrei Alexandru, 2014. "A Key Challenge, Marketing Resource Management, a Holistic System," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(1), pages 44-49, March.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2014. "Digital Marketing and the Pillars of Shopper Experience," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(2), pages 09-13, June.
• ROSU, Monica, 2014. "The Importance of Non Formal Education in a Formal World," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(2), pages 24-29, June.
• PURCAREA, Theodor Valentin, 2014. "Marketing’ S Continuous Rise And Shine," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(3), pages 06-25, September.
• PURCAREA, Ioan Matei & NEGRICEA, Costel Iliuta, 2014. "Chief Marketing Officer and the Challenge of Digital Maturity," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(3), pages 28-36, September.
• SOCA, Diana, 2014. "CRM – the new business strategy in the digital age," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(3), pages 37-44, September.
• PURCAREA, Theodor, 2014. "A Review of the Different Marketing Opinions on Marketers’ Maturity and Challenges in the Second Half of 2014," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(4), pages 05-14, December.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2014. "Digital Marketing and a Better Understanding of the Consumer Mobile Journey," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(4), pages 15-21, December.
• WEGNEZ, Leon F., 2014. "The 14th International Conference of Urbanicom: "Commerce and the City"," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(4), pages 22-27, December.
• Valentina G. MAKNI, 2014. "Potential Of Earnings In Network Marketing And Some Factors Influencing Commissions Rates: Evidence From Bulgaria," Regional Science Inquiry, Hellenic Association of Regional Scientists, vol. 0(2), pages 23-31, December.
• Lirandina GOMES & Joaquim RAMOS SILVA, 2014. "SPANISH AND PORTUGUESE HOTEL NETWORKS IN BRAZIL,Evidence from the Northern Coast of Bahia," Regional Science Inquiry, Hellenic Association of Regional Scientists, vol. 0(2), pages 39-55, December.
• Maria Isabel Barreiro RIBEIRO & António José Gonçalves FERNANDES & Francisco José Lopes De Sousa DINIZ, 2014. "Qualidade Dos Serviços Farmacêuticos Na Região De Trás-Os-Montes E Alto Douro, Portugal," Investigación en Ciencia Regional, Hellenic Association of Regional Scientists, vol. 0(1), pages 41-51, Deciembre.
• Ibrahim Bozaci, 2014. "Moral Intelligence and Sustainable Consumption: A Field Research on Young Consumers," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(11), pages 306-319, November.
• Monica-Violeta Achim & Sorin-Nicolae Borlea, 2014. "Business Ethics in Financial Sector: Case of Romania," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(2), pages 146-161, February.
• Seda Yildirim, 2014. "Young Consumer’s Perception of Brand Personality for Ice Tea Brands in Turkey," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(4), pages 270-284, April.
• Mine Ucok Hughes, 2014. "A Social Media Campaign Application In A Marketing Field Experience Course," Business Education and Accreditation, The Institute for Business and Finance Research, vol. 6(1), pages 95-100.
• Zheyin (Jane) Gu & Yunchuan Liu, 2014. "Consumer Learning on Social Networks and Retailer Digital Platform Strategies Access," Working Papers 14-02, NET Institute.
• Yili Hong & Pei-yu Chen & Lorin Hitt, 2014. "Measuring Product Type with Dynamics of Online Product Review Variances: A Theoretical Model and the Empirical Applications," Working Papers 14-03, NET Institute.
• Chiu, Chi-yue & Kwan, Letty Y.-Y. & Li, Dongmei & Peng, Luluo & Peng, Siqing, 2014. "Culture and Consumer Behavior," Foundations and Trends(R) in Marketing, now publishers, vol. 7(2), pages 109-179, April.
• Morwitz, Vicki, 2014. "Consumers' Purchase Intentions and their Behavior," Foundations and Trends(R) in Marketing, now publishers, vol. 7(3), pages 181-230, November.
• van Raaij, W. Fred, 2014. "Consumer Financial Behavior," Foundations and Trends(R) in Marketing, now publishers, vol. 7(4), pages 231-351, November.
• Otilia-Elena Platon, 2014. "An Analysis of the Social Media Presence of the Brands," Global Economic Observer, "Nicolae Titulescu" University of Bucharest, Faculty of Economic Sciences;Institute for World Economy of the Romanian Academy, vol. 2(1), pages 192-201, May.
• Radko Radev, 2014. "Price Planning Process in Multi-Product Companies from Fast Moving Customer Goods Sector," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 42-51, January.
• Hristo Katrandjiev & Ivo Velinov, 2014. "Investigation of Online Visual Merchandising (OVM) Elements of Apparel Web Stores," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 84-98, January.
• Hristo Katrandjiev & Ivo Velinov, 2014. "Optimization of Online Visual Merchandising Elements (OVME) on the Basis of Consumer Preferences," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 76-88, April.
• Nikolay Vankov, 2014. "Online Resources and Tools for Digital PR," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 45-55, June.
• Radko Radev, 2014. "Product-Market Profile Research in Dairy Products Sector," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 141-186, June.
• Danciu Victor, 2014. "The Future of Sustainable Consumption: What Role for Consumers? [Viitorul consumului durabil: ce rol vor avea consumatorii?]," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 04, December.
• Kessler Ladelsky Limor, 2014. "The Effect Of Organizational Culture On It Employees Turnover Intention In Israel," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1019-1027, July.
• Ladelsky Limor, 2014. "The Effect Of Job Satisfaction On It Employees Turnover Intention In Israel," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1028-1038, July.
• Pop Nicolae Alexandru & Draghescu Florin & Palade Alexandru, 2014. "Benchmarking For The Romanian Heavy Commercial Vehicles Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1046-1056, July.
• Roman Teodora & Manolica Adriana, 2014. "The Economics Student €" The Future Businessman. From The Awareness Of Consumers' Rights To Their Enforcement," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1057-1068, July.
• Drule Alexandra & Chis Alexandru & Tomoaie Larisa, 2014. "Dark Tourism, Romania And Dracula. The Perceptions Of Potential American Tourists," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 309-319, July.
• Lacurezeanu Ramona & Chis Alexandru & Moca Mircea & Stanca Liana, 2014. "The Romanian Consumer Profiles In Processing Online Bookings," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 341-346, July.
• Shakhshir Ghassan, 2014. "Positioning Strategies Development," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 979-988, July.
• Giuca Simona-Mihaela, 2014. "Identifying Product And Price Strategies For Designing Transactional Banking Packages Addressed To Smes (Considerations)," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 989-997, July.
• Giuca Simona-Mihaela, 2014. "Post-Launching Monitoring Activities For New Transactional Banking Products Addressed To Smes (Considerations)," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 998-1004, July.
• Bodog Simona-Aurelia & Daina Lucia-Georgeta, 2014. "The Impact Of Online Environment On The Decision Of The Consumer Of Health Services," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 305-313, December.
• Goran Pajnic & Davor Bosnjakovic & Ivan Kelic, 2014. "The Potential Of Mobile Applicationsin Organization And Promotion," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 10, pages 296-303.
• Slobodan Vujic & Sasa Vujic & Aida Abduzaimovic, 2014. "Innovattive Sales Of “E@Sy Leasing“ Product In The B&H Leasing Market," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 10, pages 475-488.
• Urban Bacher & Eva Amann, 2014. "Why Banks Need A Slogan," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 10, pages 513-520.
• Sanja Krsic & Ivan Maloca & Dusan Ljustina, 2014. "Marketing Application Of Social Networks In Tourism," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 10, pages 93-105.
• Ulrich Fohl & Felicitas Meßmer, 2014. "The Influence Of Design Criteria For The Brand Personality," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 10, pages 981-999.
• Andrew T. Young & Daniel Levy, 2014. "Explicit Evidence of an Implicit Contract," Journal of Law, Economics, and Organization, Oxford University Press, vol. 30(4), pages 804-832.
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  • Andrew T. Young & Daniel Levy, 2013. "Explicit Evidence of an Implicit Contract," Working Papers 2013-06, Bar-Ilan University, Department of Economics.
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• Bunghez Corina Larisa, 2014. "Usage of Sales Promotion in the Tourism Activity," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 445-450, May.
• Dinu Gabriel & Dinu Loredana, 2014. "External Influences on Caras-Severin Voters," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 464-469, May.
• Juganaru Mariana & Juganaru Ion-Danut, 2014. "Research on How the Port May Influence the Social Life of the Community," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 486-491, May.
• Serban Comanescu Adrian, 2014. "Methods for Determining the Advertising Budget and its Distribution in Different Media," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 524-527, May.
• Stanciu Anca Cristina & Constandache Mihaela & Condrea Elena, 2014. "Trends in the Evolution of Retail Commerce," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 528-533, May.
• Zaharia Rãzvan & Zaharia Rodica Milena & Diaconu Mihaela, 2014. "The Business Environment: A Stakeholder of the University: An Exploratory Approach," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 558-563, May.
• Nenciu Daniela Simona & Constandache Mihaela & Condrea Elena, 2014. "Analysis of Tourism Offer and Traffic Manifested at Constan Analysis of Tourism Offer and Traffic Manifested at Constan Analysis of Tourism Offer and Traffic Manifested at Constan Analysis of Tourism ," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 239-243, May.
• Blagorazumnaia Olga & Muntean Vlad, 2014. "Remarking as a Tool in Online Advertising," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 281-284, May.
• Cotîrlea Denisa Adriana, 2014. "From Place Marketing to Place Branding within the Nation Branding Process: a Literature Review," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 297-302, May.
• Dan Gheorghe, 2014. "The Perspective of Goods Distribution and Logistics," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 303-308, May.
• Irina Ioana, 2014. "Elements of Novelty in Corporate Reputation Research," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 343-347, May.
• Pricop Oliver Constantin & Robu Alexandru Drago?, 2014. "Loyalty Marketing: Attracting and Retaining Customers and Workers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 373-377, May.
• Stoica (Mihali) Ana-Maria, 2014. "Marketing Specific Communication – A Support in Establishing the Connection with the Personnel of the Organization," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 393-397, May.
• Paunicã Mihai & Honu Monica-Veronica, 2014. "Crisis Influence over the Aviation Market Segment," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 566-571, May.
• Mª de las Mercedes Galán Ladero & Clementina Galera Casquet, 2014. "Marketing con causa. Evidencias prácticas desde la perspectiva del consumidor," DOCFRADIS Working Papers 1401, Catedra Fundación Ramón Areces de Distribución Comercial, revised Apr 2014.
• Nieves Losada Sánchez & Elisa Alén González & Trinidad Domínguez Vila, 2014. "Motivaciones para viajar del sector senior en España. Implicaciones en la comercialización de destinos turísticos," DOCFRADIS Working Papers 1402, Catedra Fundación Ramón Areces de Distribución Comercial, revised Apr 2014.
• Rebeca Cordero Gutiérrez & Libia Santos Requejo, 2014. "La confianza y la actitud hacia la red social como determinantes de la intención de aceptar herramientas de marketing. Diferencias según intensidad de uso de la red," DOCFRADIS Working Papers 1403, Catedra Fundación Ramón Areces de Distribución Comercial, revised Apr 2014.
• Estrella Díaz Sánchez & David Martín-Consuegra Navarro & Águeda Esteban Talaya, 2014. "Canibalización del servicio: ¿influye la distribución multicanal en la prestación incorrecta del servicio?," DOCFRADIS Working Papers 1404, Catedra Fundación Ramón Areces de Distribución Comercial, revised Apr 2014.
• Josep-Francesc Valls & Elena Petrova & Joan Sureda & Marisol Castro & Mario Raposo & Antoni Parera, 2014. "Evolución de las tipologías de consumidores ante la sensibilidad al precio 2009-2013," DOCFRADIS Working Papers 1405, Catedra Fundación Ramón Areces de Distribución Comercial, revised Sep 2014.
• Noelia Araújo Vila & José Antonio Fraiz Brea, 2014. "La distribución de productos turísticos: Influencia del sector audiovisual a la hora de elegir destino," DOCFRADIS Working Papers 1406, Catedra Fundación Ramón Areces de Distribución Comercial, revised Sep 2014.
• Gutiérrez-Villar, Belén & Montero-Simó, María José & Araque-Padilla, Rafael Ángel & Castro-González, Pilar, 2014. "Intensidad exportadora e interacción entre fortalezas del marketing mix: un análisis basado en redes neuronales artificiales || Export Intensity and Interaction between Marketing Mix: An Analysis base," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 18(1), pages 88-111, December.
• Tobias Mutter, 2014. "The Impact of Goal Achievement on User Effort," Working Papers Dissertations 18, Paderborn University, Faculty of Business Administration and Economics.
• Tobias Mutter & Dennis Kundisch, 2014. "Goals as Reference Points: Empirical Evidence from a Virtual Reward System," Working Papers Dissertations 19, Paderborn University, Faculty of Business Administration and Economics.
• Adam P. Balcerzak & Elzbieta Rogalska, 2014. "Crowding Out and Crowding in within Keynesian Framework. Do We Need Any New Empirical Research Concerning Them?," Working Papers 2/2014, Institute of Economic Research, revised May 2014.
• Claudia Isac & Codruţa Dura, 2014. "Practical aspects regarding the drawing of the procurement program within industrial companies," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 14(1), pages 129-142.
• Alessandro Gandolfo & Valeria De Bonis, 2014. "Motivations for gambling and the choice between skill and luck gambling products: an exploratory study," Discussion Papers 2014/185, Dipartimento di Economia e Management (DEM), University of Pisa, Pisa, Italy.
• Müller, Stephan & Götz, Georg, 2014. "Quality competition and entry deterrence: When to launch an extra brand," Center for European, Governance and Economic Development Research Discussion Papers 223, University of Goettingen, Department of Economics.
• Palinkas, Tami & Botzenhardt, Florian & Pätzmann, Jens U., 2014. "Brand Differentiation in German Online Job Boards," EconStor Open Access Articles, ZBW - German National Library of Economics, pages 39-48.
• Maiwald, Anna & Teichmann, Julia & Pätzmann, Jens U., 2014. "Der Wandel von Push- zu Pull-Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche," EconStor Open Access Articles, ZBW - German National Library of Economics, pages 8-16.
• Svechla, Sabrina & Fischer, Jessica & Ferdinand, Hans-Michael, 2014. "Critical Success Factors for Online-Shops of Drugstores," EconStor Open Access Articles, ZBW - German National Library of Economics, pages 17-25.
• Bíró, Szilvia & Botzenhardt, Florian & Ferdinand, Hans-Michael, 2014. "Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management," EconStor Open Access Articles, ZBW - German National Library of Economics, pages 49-56.
• Avichai Snir & Daniel Levy & Alex Gotler & Haipeng (Allan) Chen, 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Paper series 69_12, Rimini Centre for Economic Analysis.
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• Strassl, Johann & Schicker, Günter, 2014. "Wie erzielen Unternehmen herausragende Serviceleistungen mit höheren Gewinnen?," Weidener Diskussionspapiere 38, University of Applied Sciences Amberg-Weiden (OTH).
• Feicht, Robert & Grimm, Veronika & Seebauer, Michael, 2014. "An experimental study of corporate social responsibility through charitable giving in Bertrand markets," FAU Discussion Papers in Economics 03/2014, Friedrich-Alexander University Erlangen-Nuremberg, Institute for Economics.
• Kihm, Alex & Vance, Colin, 2014. "The Determinants of Equity Transmission Between the New and Used Car Markets – A Hedonic Analysis," Ruhr Economic Papers 521, RWI - Leibniz-Institut für Wirtschaftsforschung, Ruhr-University Bochum, TU Dortmund University, University of Duisburg-Essen.
• Kiefer, Stephanie, 2014. "Are riding club members willing to pay or work for an overall quality improvement?," Discussion Papers of the Institute for Organisational Economics 1/2014, University of Münster, Institute for Organisational Economics.
• Claussen, Jörg & Engelstätter, Benjamin & Ward, Michael R., 2014. "Susceptibility and influence in social media word-of-mouth," ZEW Discussion Papers 14-129, ZEW - Zentrum für Europäische Wirtschaftsforschung / Center for European Economic Research.
• Audrezet, Alice, 2014. "L'ambivalence des consommateurs : proposition d'un nouvel outil de mesure," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/14261 edited by Pinson, Christian.
• Benadjemia, Samira, 2014. "L'inhibition interculturelle et ses effets sur le comportement de consommation : le cas des jeunes Françaises d'origine maghrébine," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/14368 edited by Guiot, Denis.
• Moraux, Hélène, 2014. "Le déploiement d'une capacité d'Open Marketing dans une organisation marketing : analyse selon une approche par les ressources, les capacités et les compétences marketing," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/14480 edited by Volle, Pierre.
• Cadario, Romain, 2014. "Effets du bouche-à-oreille en ligne sur les décisions d’achat : le cas des avis de consommateurs sur plateforme Internet," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/14549 edited by Desmet, Pierre & Le Nagard, Emmanuelle.
• Casenave, Eric, 2014. "L'accountability ou l'obligation de rendre des comptes ressenties par le praticien du marketing : variable médiatrice entre antécédents personnels et réponses comportementales," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/14636 edited by Pras, Bernard.
• Noël-Bezançon, Marjolaine, 2014. "Les freins à l’achat d’occasion en ligne : le rôle des lois de la magie sympathique," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/14811 edited by Guiot, Denis & Le Nagard, Emmanuelle.
• Cloonan, Caroline, 2014. "Le lien entre satisfaction et fidélité du consommateur dans le secteur de l'habillement : impact de l'usage des marques et des soldes," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/14842 edited by Pras, Bernard.
• Dunes, Mathieu, 2014. "Le système de management de marque : médiateur de la relation entre l'orientation marché et la performance marque : Une comparaison sur la base de cinq secteurs d'activité," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/15159 edited by Pras, Bernard & Changeur, Sophie.
• Yang , Cathy & Toubia, Olivier, 2014. "A Bounded Rationality Model of Information Search and Choice in Preference Measurement," HEC Research Papers Series 1072, HEC Paris.
• Paulo Silveira & Cristina Marreiros, 2014. "Shopper Marketing: A Literature Review," International Review of Management and Marketing, Econjournals, vol. 4(1), pages 90-97.
• Aysegul ERMEC SERTOGLU & Ozlem CATLI & Sezer KORKMAZ, 2014. "Examining the Effect of Endorser Credibility on the Consumers' Buying Intentions: An Empirical Study in Turkey," International Review of Management and Marketing, Econjournals, vol. 4(1), pages 66-77.
• Fred A. Yamoah & David E. Yawson, 2014. "Assessing Supermarket Food Shopper Reaction to Horsemeat Scandal in the UK," International Review of Management and Marketing, Econjournals, vol. 4(2), pages 98-107.
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• Janka Taborecka Petrovicova & Maria Gibalova, 2014. "Measurement of Consumer Ethnocentrism of Slovak Consumers," International Review of Management and Marketing, Econjournals, vol. 4(4), pages 247-258.
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• Levent KOSAN, 2014. "Accounting for Marketing: Marketing Performance Through Financial Results," International Review of Management and Marketing, Econjournals, vol. 4(4), pages 276-283.
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• Dantas, Danilo C. & Taboubi, Sihem & Zaccour, Georges, 2014. "Which business model for e-book pricing?," Economics Letters, Elsevier, vol. 125(1), pages 126-129.
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• Azar, Ofer H., 2014. "Optimal strategy of multi-product retailers with relative thinking and reference prices," International Journal of Industrial Organization, Elsevier, vol. 37(C), pages 130-140.
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• Maruyama, Masayoshi & Yamashita, Yu, 2014. "Revenue versus incentive: Theory and empirical analysis of franchise royalties," Journal of the Japanese and International Economies, Elsevier, vol. 34(C), pages 154-161.
• Pizzi, Gabriele & Scarpi, Daniele & Marzocchi, Gian Luca, 2014. "Showing a tree to sell the forest: The impact of attribute- and alternative-based information presentation on consumers’ choices," Journal of Economic Psychology, Elsevier, vol. 42(C), pages 41-51.
• Lange, Jens & Krahé, Barbara, 2014. "The effects of information form and domain-specific knowledge on choice deferral," Journal of Economic Psychology, Elsevier, vol. 43(C), pages 92-104.
• Viglia, Giampaolo & Abrate, Graziano, 2014. "How social comparison influences reference price formation in a service context," Journal of Economic Psychology, Elsevier, vol. 45(C), pages 168-180.
• Ruiz Martín, Antonio & Rodríguez Díaz, Manuel & Ruíz San Román, José Antonio, 2014. "Measure of the mining image," Resources Policy, Elsevier, vol. 41(C), pages 23-30.
• Martina Hedda Šola, 2014. "Neuromarketing – Science And Practice," FIP - Journal of Finance and Law, Effectus - University College for Law and Finance, vol. 1(1), pages 25-34.
• Matthew Gentzkow, 2014. "Trading Dollars for Dollars: The Price of Attention Online and Offline," American Economic Review, American Economic Association, vol. 104(5), pages 481-488, May.
• Liran Einav & Jonathan Levin & Igor Popov & Neel Sundaresan, 2014. "Growth, Adoption, and Use of Mobile E-Commerce," American Economic Review, American Economic Association, vol. 104(5), pages 489-494, May.
• Dina Mayzlin & Yaniv Dover & Judith Chevalier, 2014. "Promotional Reviews: An Empirical Investigation of Online Review Manipulation," American Economic Review, American Economic Association, vol. 104(8), pages 2421-2455, August.
• Craig L. Garthwaite, 2014. "Demand Spillovers, Combative Advertising, and Celebrity Endorsements," American Economic Journal: Applied Economics, American Economic Association, vol. 6(2), pages 76-104, April.
• Ran Spiegler, 2014. "Competitive Framing," American Economic Journal: Microeconomics, American Economic Association, vol. 6(3), pages 35-58, August.
• Šárka Velcovská & Tomáš Sadílek, 2014. "The System of the Geographical Indication – Important Component of the Politics of the Consumers` Protection in European Union," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 228-228, February.
• Nicolae Al. Pop & Dan-Cristian Dabija & Ana Maria Iorga, 2014. "Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – a Global Exploratory Approach," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 1-26, February.
• Andreea Ionescu & Laurentiu-Dan Anghel & Gheorghe Jinga, 2014. "Organizations` Responsibility in Maintaining the Security of Personal Data posted Online by Romanian Consumers: an Exploratory Analysis of Facebook and Linkedin," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 273-273, February.
• Iacob Catoiu & Mihai Orzan & Octav-Ionut Macovei & Claudia Iconaru, 2014. "Modelling Users` Trust in Online Social Networks," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 289-289, February.
• Claudiu-Catalin Munteanu & Dorian-Laurentiu Florea & Andreea Pagalea, 2014. "The Effects of Faulty or Potentially Harmful Products on Brand Reputation and Social Responsibility of Business," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 1-58, February.
• Gabriela Tigu & Claudia-Elena Tuclea & Diana-Maria Vrânceanu & Dragos-Constantin Vasile, 2014. "The Social Responsibility of Retailers through the Eyes of Students of a Commerce Faculty – a Qualitative Approach," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 1-73, February.
• Carmen Balan, 2014. "Consumer Right to Information before Purchase: Research on the Romanian Online Stores for Technical Consumer Goods," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(36), pages 452-452, May.
• Bogdan Cristian Onete & Lelia Voinea & Alina Filip & Razvan Dina, 2014. "Researching the Gap between Foodstuff’s Attractiveness and Real Nutritional Profile – Prerequisite for Strengthening Nutrition Education and Consumer Rights Protection," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(36), pages 470-470, May.
• Nicolae Teodorescu & Ion Pârgaru & Aurelia-Felicia Stancioiu & Elena Matei, 2014. "Modelling the Image Research of a Tourism Destination," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(Special 8), pages 1076-1076, August.
• Irina-Virginia Dragulanescu & Gabriela Cecilia Stanciulescu & Ion Andrei & Timea-Anca Stan, 2014. "European Cultural and Touristic Heritage: Sighisoara vs. Verona," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(Special 8), pages 1160-1160, August.
• Ovidiu I. Moisescu & Oana A. Gica, 2014. "The Impact of Service Quality on Customer Behavioral Loyalty in the Case of Travel Agencies from Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(Special 8), pages 1191-1191, August.
• Gabriel Cristian Sabou & Puiu Nistoreanu & Denisa Vlad, 2014. "The Ethics of Online Touristic Counselling: A Matter of Users Satisfaction," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(Special 8), pages 1279-1279, August.
• Alexandra-Maria Drule & Irimie Emil Popa & Razvan Nistor & Alexandru Chis, 2014. "Quality of the Teaching Process and its Factors of Influence from the Perspective of Future Business Specialists," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(37), pages 827-827, August.
• Mihai-Florin Bacila & Marcel Ciprian Pop & Mircea Andrei Scridon & Raluca Ciornea, 2014. "Development of an Instrument for Measuring Student Satisfaction in Business Educational Institutions," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(37), pages 841-841, August.
• Bi, Xiang & House, Lisa & Gao, Zhifeng, 2014. "Can Nutrition and Health Information Increase Demand for Seafood among Parents? Evidence from a Choice Experiment," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 170266, Agricultural and Applied Economics Association.
• Ferrier, Peyton, 2014. "Food in Popular Literature," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 0(Issue 1), pages 1-6.
• Verbeke, Wim & Rutsaert, Pieter & Barnett, Julie & Gaspar, Rui & Marcu, Afrodita & Pieniak, Zuzanna & Seibt, Beate & Fletcher, Dave & Lima, Luisa, 2014. "Consumers’ Online Deliberation about Food-Related Risks and Benefits: The Case of Red Meat," 2014 AAEA/EAAE/CAES Joint Symposium: Social Networks, Social Media and the Economics of Food, May 29-30, 2014, Montreal, Canada 180069, Agricultural and Applied Economics Association.
• Marcos Matás, Gustavo & Hernández Espallardo, Miguel & Arcas-Lario, Narciso, 2014. "La disposición a invertir en cooperativas agroalimentarias: el papel de la heterogeneidad y el oportunismo de los socios," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 0(Number 01), pages 1-19, June.
• Otter, Verena & Prechtel, Bianca & Theuvsen, Ludwig, 2014. "Der Country-Of-Origin-Effekt In Der Wahrnehmung Deutscher Verbraucher Von Schokolade Aus Ecuadorianischem Kakao: Herkunftsangaben Als Differenzierungspotential Für Lebensmittel Aus Außereuropäischen L," GlobalFood Discussion Papers 168526, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
• Galová, Jana, 2014. "Selected Business Aspects Of The Emerging Market Of Ukraine," Journal of Central European Green Innovation, Karoly Robert University College, vol. 0(Number 1), pages 1-9.
• Ćirić, Maja & Počuča, Milan & Raičević, Vuk, 2014. "Level Of Customer Orientation And Customer Protection In Hotels In Serbia," Economics of Agriculture, Institute of Agricultural Economics, vol. 0(Number 1), pages 1-15, March.
• Salai, Suzana & Sudarević, Tomislav & Đokić, Nenad & Pupovac, Ljubomir, 2014. "Marketing Research For Choosing The Promotional Message Content For Domestic Organic Products," Economics of Agriculture, Institute of Agricultural Economics, vol. 0(Number 2), pages 1-15, June.
• Đokić, Ines & Đokić, Nenad & Pavlović, Nataša & Kovač Žnideršić, Ružica, 2014. "Promotion Of Organic Food In Serbia: Implications From Organic Food Consumers’ Profile Research," Economics of Agriculture, Institute of Agricultural Economics, vol. 0(Number 4), pages 1-13, December.
• Xie, Ran & Isengildina-Massa, Olga & Carpio, Carlos E., 2014. "The Biggest Bang for the Buck: Valuation of Various Components of a Regional Promotion Campaign by Participating Restaurants," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 46(02), pages 193-208, May.
  • Xie, Ran & Isengildina-Massa, Olga & Carpio, Carlos E., 2014. "The Biggest Bang for the Buck: Valuation of Various Components of a Regional Promotion Campaign by Participating Restaurants," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 0(Number 2), pages 1-16, May.
• Petrolia, Daniel R. & Walton, William C. & Sarah, Acquah, 2014. "A National Survey of Consumer Preferences for Branded Gulf Oysters and Risk Perceptions of Gulf Seafood," Research Reports 190586, Mississippi State University, Department of Agricultural Economics.
• Rezende, Daniel Carvalho de, 2014. "Politics in Food Markets: alternative modes of qualification and engaging," Brazilian Journal of Rural Economy and Sociology (Revista de Economia e Sociologia Rural-RESR), Sociedade Brasileira de Economia e Sociologia Rural, vol. 0(Number 2), pages 1-14, June.
• Barnes, James N. & Hood, Ken & Gallardo, Roberto, 2014. "The Economic Impact of Social Media on Small Businesses: Evidence from Three Mississippi Extension Programs," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas 162500, Southern Agricultural Economics Association.
• Salois, Matthew J. & Reilly, Amber, 2014. "Millennial Parents and the Effectiveness of Generic Advertising for 100% Orange Juice," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas 162592, Southern Agricultural Economics Association.
• Claudia BOBALCA & Daniela-Cornelia APACHITEI & Adriana MANOLICA & Teodora ROMAN, 2014. "Brand Loyalty – A Determinant Of Brand Equity," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 14, pages 63-83, December.
• Oana TUGULEA, 2014. "Does A Different Year Of Study Means Different Important Credibility Dimensions? A Study On The Dimensions Of Credibility Of Online Sales Websites," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 14, pages 31-49, December.
• Andreia Gabriela ANDREI & Adriana ZAIÞ, 2014. "Perceptions Of Warmth & Competence In Online Networking: An Experimental Analysis Of A Company Launch," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 13, pages 11-29, June.
• Adriana-Emilia ROBU, 2014. "What Determines An Appealing Website? Exploring The Role Of Design Principles In Consumer Decision Making," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 13, pages 31-45, June.
• Catalin Mihail Barbu & Sorin Tudor & Dorian Laurentiu Florea, 2014. "Managing Brand Equity Risk: Adding Exogenous Risks To An Evaluation Model," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(42), pages 123-129.
• Georgeta-Madalina Meghisan & Flaviu Meghisan, 2014. "Study On The Decision Process Of The Mobile Telecommunications Services’ Users," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(42), pages 130-137.
• Gheorghe Meghisan & Georgeta-Madalina Meghisan, 2014. "Marketing Study Regarding Internet Services Usage On Smartphones," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(42), pages 35-40.
• Omotayo OYENIYI, 2014. "Celebrity Endorsements And Product Performance: A Study Of Nigerian Consumer Markets," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 41-51, May.
• Tudor NISTORESCU & Catalin Mihail BARBU & Claudia Cristina PLOSCARU, 2014. "Brand - Product Interdependence," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 7-13, May.
• Alexandra Zbuchea, 2014. "Territorial Marketing Based On Cultural Heritage," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 135-151, November.
• Erika KULCSÁR, 2014. "Hidden Relationship Between Social Media And Interpersonal Communication," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 167-172, November.
• Evgeny KRYUKOV & Vladislav MALGIN & Irina MALGINA, 2014. "The Influence Of Hysteresis In Consumer’S Behaviour For Premium Price Evaluation," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 205-218, November.
• Bogdan ANASTASIEI & Ana Raluca CHIOSA, 2014. "Influence Of Country Of Origin On Foreign Product Evaluation," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 219-225, November.
• Roxana Valentina GÂRBEA, 2014. "Tourist Demand: An Approch For Iasi, Piatra Neamt And Vatra Dornei Cities," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 226-236, November.
• Cornelia Denisa IVAN, 2014. "The Implications Of The Environmental Marketing Factors Within The Lighting Sources And Fixtures Market," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 237-246, November.
• Silvia PUIU, 2014. "Students’ Perspective On Ethics Management Of Higher Education System Of Romania," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 247-252, November.
• Flaviu MEGHISAN, 2014. "Ethics And Commercial Communication," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 268-279, November.
• Assist. Mihaela Maracine, Ph. D & Lecturer Andreea Gangone, Ph. D, 2014. "Strategic Analysis Of The Competitive Environment On The Romanian Insurance Market," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(22), pages 154-166, APRIL.
• Lect. Erika Kulcsár Ph. D & Assist.Ec. Zsuzsa Majos, 2014. "Marketing Mix Elements In Hotel Industry. Looking For Unique Hotels," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(23), pages 79-82, November.
• Phd.Lecturer Nicoleta DOSPINESCU & Assist.Ec. Madalina LIVEDEANU, 2014. "“Word Of Mouth” And Clothing Brands - Promoting Instruments In Social Media," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(23), pages 83-94, November.
• Syed Masroor Hussain Zaidi, 2014. "Edible Oil Imports in Pakistan," South Asian Journal of Management Sciences (SAJMS), Iqra University, Iqra University, vol. 8(1), pages 1-8, Spring.
• Ágnes Neulinger & Boglárka Zsótér, 2014. "Mother-child interactions in youth purchase decisions," Society and Economy, Akadémiai Kiadó, Hungary, vol. 36(3), pages 387-406, September.
• Monica Delia DOMNICA & Leila BARDAªUC & Ioana TÃLMÃCEAN, 2014. "The importance of product characteristics with the aim of improving online marketing activity," Alma Mater University journal, Alma Mater University jornal of Sibiu, vol. 7(1), pages 26-29, April.
• Mihaela BADEA & Bogdan PÎRVULESCU, 2014. "Impact of the internet on consumers," Alma Mater University journal, Alma Mater University jornal of Sibiu, vol. 7(1), pages 77-81, April.
• Irina Elena PETRICÃ & Alina-Maria FÃRCAª & Daniela Roxana VUÞÃ, 2014. "The implementation of marketing policies in private universities of Romania," Alma Mater University journal, Alma Mater University jornal of Sibiu, vol. 7(2), pages 32-34, November.
• Ivona Stoica & Olguta Anca Orzan & Andra Dobrescu & Daniela Constantin, 2014. "User Satisfaction Of Medical Educational Services," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(16), pages 1-21.
• Ivona Stoica & Anamaria-Catalina Radu & Andra Dobrescu & Olguta Anca Orzan, 2014. "Modeling User Satisfaction Of Medical Educational Services," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(16), pages 1-22.
• Lucretia Mariana Constantinescu & Irina Tanasescu, 2014. "Online Advertising - An Informational & Communication Space For The Enterprise," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(16), pages 1-7.
• Valentina-Daniela Constantin & Otilia-Elena Platon & Gheorghe Orzan, 2014. "Brand Community Formation: A Critical Review," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-10.
• Lucretia Mariana Constantinescu & Irina Tanasescu, 2014. "A Green Marketing Vision Of The Romanian Companiespromotes A Business Sustainable Development," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-11.
• Mircea Fuciu & Luigi Dumitrescu, 2014. "Using Online Social Networking Sites For Doing Business- A Marketing Research," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-14.
• Ana Ispas & Elena-Nicoleta Untaru & Steluta Iesanu, 2014. "Identifying A Representative Souvenir For A Romaniantourist Destination. The Case Of Rupea," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-17.
• Andreea Muntean & Claudia Moisa, 2014. "The Profile Of The Tourists Who Choose Albacounty As A Tourist Destination," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-21.
• Gheorghe Orzan & Andreea-Larisa Boboc & Ioana Burghelea & Luana Diana Stupu, 2014. "A Study Of Online User‘S Behaviour Towards Facebooksocial Network," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-23.
• Carmen Adina Pastiu & Maria MureÈ™an, 2014. "The Influence Of Country Image On Product Brand In Theromanian Shoes Industry," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-25.
• Laurentiu Stoenica, 2014. "Strategic Issues Regarding The Product Policy Of Theromanian Military Higher Education Institutions," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-29.
• Ivona Stoica & Gheorghe Orzan & Andra Dobrescu & Anamaria Catalina Radu & Manoela Popescu, 2014. "Websites Comparison Analysis Of Projects Fundedfrom Regional Operational Program Destinated Tothe Regions Of Development In Romania West Central," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-30.
• Calin Veghes & Ioana Cecilia Popescu & Mihai Orzan & Carmen Acatrinei, 2014. "Mapping The Private Space Of The Romanian Consumer:Micro And Macroeconomic Implications," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-33.
• Calin Veghes, 2014. "Using The Paired Comparison Method In Improving Soccerrankings: The Case Of The Romanian First Division," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-34.
• Simona Vinerean & Iuliana Cetina & Luigi Dumitrescu, 2014. "Analyzing Internet Usage And Online Shopping Forinternational Consumers," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-35.
• Iacob Catoiu & Sabin Niculae & Anca Maria Stanculescu, 2014. "Changing Shopping Habits Of Residents Of Bucharestand Their Orientation Towards Convenience Stores," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-7.
• Umesh Ramchandra Raut & Pedro Quelhas Brito, 2014. "An analysis of brand relationship with the perceptive of customer based brand equity pyramid," FEP Working Papers 526, Universidade do Porto, Faculdade de Economia do Porto.
• Egbert, Henrik & Greiff, Matthias & Xhangolli, Kreshnik, 2014. "PWYW Pricing ex post Consumption: A Sales Strategy for Experience Goods," MPRA Paper 53376, University Library of Munich, Germany.
• Yüksekbilgili, Zeki, 2014. "The Use of Guerilla Marketing In SMEs," MPRA Paper 54385, University Library of Munich, Germany.
• Makosana, Musa, 2014. "Customers’ adoption of electronic banking: An investigation on the commercial banking industry in Zimbabwe," MPRA Paper 57351, University Library of Munich, Germany.
• Senderski, Marcin, 2014. "Concrete roads in Poland: The case for selling non-mainstream infrastructure technologies," MPRA Paper 58800, University Library of Munich, Germany.
• Arif, Imtiaz & Aslam, Wajeeha, 2014. "Students' dependence on smart phone and its effect on purchase behavior," MPRA Paper 58919, University Library of Munich, Germany.
• Khan, Sana Akbar & Qureshi, Salman Ali & Hunjra, Ahmed Imran, 2014. "CRM Implementation: A Descriptive Study of the Service Industry in Pakistan," MPRA Paper 60788, University Library of Munich, Germany.
• Kornienko, Nikita, 2014. "Привлечение Клиентов При Помощи Контекстной Рекламы
  [Attracting customers by using contextual advertising]," MPRA Paper 60811, University Library of Munich, Germany, revised 21 Dec 2014.
• Musso, Fabio, 2014. "Lo sviluppo dei mercati esteri
  [Foreign market development]," MPRA Paper 61016, University Library of Munich, Germany, revised 2014.
• Andrei, Andreia Gabriela & Adriana, Zait, 2014. "Branding insights: an interdisciplinary journey from perception to action," MPRA Paper 61114, University Library of Munich, Germany.
• Grebitus, Carola & Steiner, Bodo & Veeman, Michele, 2015. "The roles of human values and generalized trust on stated preferences when food is labeled with environmental footprints: Insights from Germany," Food Policy, Elsevier, vol. 52(C), pages 84-91.
  • Grebitus, Carola & Steiner, Bodo & Veeman, Michele, 2014. "The roles of human values and generalized trust on stated preferences when food is labeled with environmental footprints: insights from Germany," MPRA Paper 64630, University Library of Munich, Germany.
• Moisescu, Ovidiu-Ioan, 2014. "Assessing Customer Loyalty: A Literature Review," MPRA Paper 65287, University Library of Munich, Germany.
• Moisescu, Ovidiu-Ioan, 2014. "A Website-Based Analysis Regarding CSR Practices of the Top Romanian Travel Agencies," MPRA Paper 65288, University Library of Munich, Germany.
• Moisescu, Ovidiu-Ioan, 2014. "A Survey-Based Analysis Regarding CSR Practices in the Romanian Tourism Distribution Sector," MPRA Paper 65310, University Library of Munich, Germany, revised Oct 2014.
• Preikschas, Michael W. & Cabanelas, Pablo & Rüdiger, Klaus & Lampón, Jesús F., 2014. "Value Co-creation, Dynamic Capabilities and Customer Retention in Industrial Markets," MPRA Paper 65391, University Library of Munich, Germany.
• Wieland, Thomas, 2014. "Räumliches Einkaufsverhalten und Standortpolitik im Einzelhandel unter Berücksichtigung von Agglomerationseffekten: Theoretische Erklärungsansätze, modellanalytische Zugänge und eine empirisch-ökonome," MPRA Paper 77163, University Library of Munich, Germany.
• Markéta Lhotáková & Květa Olšanová, 2014. "Effectiveness of the advertising targeted to children regulation and self-regulation with focus on food industry," Acta Oeconomica Pragensia, University of Economics, Prague, vol. 2014(5), pages 54-70.
• Michael Bahles, 2014. "Home-Bias-in-Consumption Based on Different Brand Preferences in the East and the West of Germany," Central European Business Review, University of Economics, Prague, vol. 2014(1), pages 7-12.
• Radek Tahal, 2014. "Loyalty Programs in E-commerce and their Perception by the Young Adult Internet Population," Central European Business Review, University of Economics, Prague, vol. 2014(2), pages 7-13.
• Jan Rožek & Miroslav Karlíček, 2014. "Customer Lifetime Value as the 21st Century Marketing Strategy Approach," Central European Business Review, University of Economics, Prague, vol. 2014(2), pages 28-35.
• Slawomir Czarniewski, 2014. "Communicating Customer Value Based on Modern Technologies," Central European Business Review, University of Economics, Prague, vol. 2014(2), pages 36-43.
• Květa Olšanová, 2014. "Food Industry Approach to Rising Prevalence of Children Obesity in the Czech Republic," Central European Business Review, University of Economics, Prague, vol. 2014(3), pages 7-15.
• Mohammad Reza Hamidizadeh & Mohammad Reza Karimi Alavije & Morteza Rezaee, 2014. "The Effect of Perceived Business Ethics on Brand Personality Dimensions & Creation of Brand Equity in Developing Countries," Central European Business Review, University of Economics, Prague, vol. 2014(3), pages 46-53.
• Daniela Kolouchová & Jan Rožek, 2014. "Is it Possible to Improve the Relationship between Marketing and Sales?," Central European Business Review, University of Economics, Prague, vol. 2014(4), pages 30-36.
• Michael Bahles, 2014. "Diplomatic Skills Used for International Marketing Practice," Central European Business Review, University of Economics, Prague, vol. 2014(4), pages 37-42.
• Mohammad Reza Hamidizadeh & Maryam Zargaranyazd, 2014. "Analyzing International Readiness of Small and Medium-Sized Enterprises," Central European Business Review, University of Economics, Prague, vol. 2014(4), pages 43-48.
• Slawomir Czarniewski, 2014. "Challenges in the Central European Postal Markets: The Example of the Polish Post," Central European Business Review, University of Economics, Prague, vol. 2014(4), pages 20-29.
• Victoria-Mihaela BRÎNZEA & Olimpia OANCEA & Marinela BÃRBULESCU, 2014. "The Corporate Social Responsibility- An Important Aspect For Consumers," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 13(1), pages 48-54.
• Kolar, Tomaž & Zabkar, Vesna, 2014. "The effect of general consumer attitudes and personality traits on attitudes towards domestic and multinational products in the Balkan region," Journal of East European Management Studies, Rainer Hampp Verlag, vol. 19(1), pages 58-80.
• Dettmers, Jan, 2014. "Job definitions and service behaviour. An investigation among technical service employees," management revue. Socio-economic Studies, Rainer Hampp Verlag, vol. 25(4), pages 248-262.
• Tanase, George Cosmin, 2014. "Advertising Policy and Geographic Information," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 5(2), pages 17-22, June.
• PURCAREA, Theodor, 2014. "Distribution, the challenge of the super agility," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 5(3), pages 18-25, September.
• TANASE, George Cosmin, 2014. "Focusing Marketing Strategy with Segmentation," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 5(3), pages 26-29, September.
• Kazançoğlu, İpek & Dirsehan, Taşkın, 2014. "Exploring Brand Experience Dimensions for Cities and Investigating Their Effects on Loyalty to a City," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 5(1), pages 17-37, January.
• Kılıç, Serkan & Duman, Orhan & Bektaş, Emir, 2014. "Marketing Strategies of Organic Products and a Field Research on Producers," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 5(1), pages 39-65, January.
• Doğan, Volkan & Torlak, Ömer, 2014. "The Relationship Between Symbolic Money Meanings and Materialism," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 5(2), pages 1-17, April.
• Pereira, Elsa & Mascarenhas, Maria Margarida & Pires, Gustavo, 2014. "Sports Events As A Tool To Leverage The Tourism Destination Image," Spatial and Organizational Dynamics Discussion Papers 2014-4, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve.
• Denys, Vasyl & Mendes, Júlio, 2014. "Consumption Values and Destination Evaluation in Destination Decision Making," Journal of Spatial and Organizational Dynamics, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve, vol. 2(1), pages 4-22.
• Chaykina, Taisiya & Guerreiro, Manuela & Mendes, Júlio, 2014. "Destination Brand Personality of Portugal for the Russian-Speaking Market," Journal of Spatial and Organizational Dynamics, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve, vol. 2(1), pages 23-40.
• Othman, Nor’Ain & Wee, Hassnah & Hassan, Razip, 2014. "How did Malaysia Manage its Position as Top 10 World Tourist Destinations in UNWTO Ranking in 2012?," Journal of Spatial and Organizational Dynamics, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve, vol. 2(1), pages 41-50.
• Agapito, Dora & Lacerda, António, 2014. "Marketing and Brand Design of Destination Experiences: The Role of ICT," Journal of Spatial and Organizational Dynamics, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve, vol. 2(3), pages 201-216.
• Guerreiro, Manuela & Mendes, Júlio, 2014. "Experiencing the Tourist City. The European Capital of Culture in Re-designing City Routes," Journal of Spatial and Organizational Dynamics, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve, vol. 2(4), pages 288-306.
• OPRESCU, Alina Elena, 2014. "The Strategic Marketing Planning – General Framework For Customer Segmentation," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 5(1), pages 51-59.
• GÂRDAN (GEANGU), Iuliana Petronela & GÂRDAN, Daniel Adrian, 2014. "Healthcare Services Consumer’S Behavior And Sustainable Development," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 5(3), pages 9-20.
• Ana Maria, MIHALI, 2014. "The Importance Of Marketing Communication In The Touristic Negotiation," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 5(2), pages 27-34.
• Valentin-Cosmin, SARACIN & Adrian , VASILE & Ahmed , HARRATI, 2014. "An Exploratory Research Regarding Romanian Market For Halal Food," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 5(2), pages 35-46.
• Selimovic, Lejla & Pestek, Almir, 2014. "Analyzing Consumer Behavior In Online Group Buying In Bosnia And Herzegovina," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 5(1), pages 41-52.
• Gheorghe MINCULETE & Maria-Ana CHISEGA-NEGRILÃ, 2014. "Marketing Management Relational Approaches Focused on Consumer’s and Customer’s Needs and Desires," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 17(2), pages 325-346, December.
• Liviu CRÃCIUN & Cãtãlin Mihail BARBU, 2014. "The Brand as Strategic Asset of the Organization," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 15(1), pages 69-77, March.
• Ioana-Octavia BRÃTULESCU & Simona VASILACHE, 2014. "A Cluster Analysis of Senses Effects on Consumer Behavior. Lessons for Businesses," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 15(3), pages 343-359, July.
• Vasile DEAC & Aurelia STÃNESCU, 2014. "Strategic Segmentation – The Preamble of Developing a Company Strategy," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 15(4), pages 461-469, October.
• Suherna & Weksi Budiaji, 2014. "The Impact of customers' relation quality and sensing on the marketing performance for micro industries development in Banten Province, Indonesia," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 7(1), pages 147-151, June.
• Victoria Ostrovskaya & Vladislav Yurev & Olga Stepicheva & Nikolay Denisov, 2014. "Marketing of innovations as a key area of strategic management of modern enterprise," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 8(2), pages 124-131, June.
• Abdulvahap Baydas, 2014. "Customer satısfactıon ın prıvate health organızatıons: an empirical study," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 8(2), pages 43-56, June.
• Larisa Andreeva & Alina Andreeva, 2014. "Marketing strategies of development of Russian banks under the conditions of the new economic conjuncture," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 8(2), pages 5-12, June.
• Zhanna Gornostaeva & Vladimir Zhidkov, 2014. "Service technologies as factor of service and tourism companies' competitiveness," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 8(2), pages 78-86, June.
• Alexander Kihm & Colin Vance, 2014. "The Determinants of Equity Transmission Between the New and Used Car Markets – A Hedonic Analysis," Ruhr Economic Papers 0521, Rheinisch-Westfälisches Institut für Wirtschaftsforschung, Ruhr-Universität Bochum, Universität Dortmund, Universität Duisburg-Essen.
• Marzena Krawczyk, 2014. "The Use Of Marketing Indicators To Measure And Monitor The Effects Of Implementing The Concept Of User-Driven Innovation," "e-Finanse", University of Information Technology and Management, Institute of Financial Research and Analysis, vol. 9(4), pages 53-60, April.
• Исаева Н.А. & Дасько М.В., 2014. "Разработка маркетинговой стратегии для предприятий, оказывающих услуги спецтехники в Новосибирской области. Marketing strategy development for a companies providing special equipment services in Novos," Мир экономики и управления // Вестник НГУ. Cерия: Cоциально-экономические науки, Socionet;Новосибирский государственный университет, vol. 14(4), pages 157-167.
• Bahram Ranjbarian & Maryam Rehman & Azita Lari, 2014. "Attitude toward SMS advertising and derived behavioral intension, an empirical study using TPB (SEM method)," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, vol. 3(1), pages 42-59, April.
• Ourania Vitouladiti, 2014. "Combining Primary Destination Image with Acquired Experience for Effective Marketing in Tourism and Tour Operating," South-Eastern Europe Journal of Economics, Association of Economic Universities of South and Eastern Europe and the Black Sea Region, vol. 12(1), pages 107-133.
• Liliana Popescu & Amalia Badita & Mirela Mazilu, 2014. "Cultural tourism in Oltenia (Romania) ? disregarded opportunity," Proceedings of International Academic Conferences 0100968, International Institute of Social and Economic Sciences.
• Marcel Meler & Dragan Maga?, 2014. "Sustainable marketing for sustainable development," Proceedings of International Academic Conferences 0300294, International Institute of Social and Economic Sciences.
• Boonchai Hongcharu, 2014. "A Model of Social Interactivity through Internet-based Technologies: Implications for Marketing Communications," Proceedings of International Academic Conferences 0300643, International Institute of Social and Economic Sciences.
• Yolanda Jordaan, 2014. "How important is privacy concern and behaviour on Facebook?," Proceedings of International Academic Conferences 0301782, International Institute of Social and Economic Sciences.
• DISSATAT PRASERTSAKUL & Titipong Rerngrittirong, 2014. "Understanding the factors influencing soccer team identification and its impacts on team sponsors: An evidence from Thailand Premier league," Proceedings of International Academic Conferences 0702155, International Institute of Social and Economic Sciences.
• Esen ?Ah?N & Muammer Zerenler & Emel Celep, 2014. "The Effects Of Relational Marketing On The Business Performance: A Practical Study On The Authorized Auto Sales Agencies," Proceedings of International Academic Conferences 0702156, International Institute of Social and Economic Sciences.
• Andrzej Szymkowiak, 2014. "The reasons for the resignation of activity on social networking sites," Proceedings of International Academic Conferences 0702305, International Institute of Social and Economic Sciences.
• Mohammad Taleghani, 2014. "Identification of Electronic Banking Acceptance Components in Branches of Keshavarzi Bank of Guilan Province (Northern of Iran)," Proceedings of International Academic Conferences 0702706, International Institute of Social and Economic Sciences.
• Celil Koparal & Nuri Calik, 2014. "Consumer Innovativeness in Purchase of Hi-Tech Home Appliances and the Factors Influencing Consumer Behavior in Electronics Market - A Field Study from Eskisehir , Turkey," Proceedings of International Academic Conferences 0802268, International Institute of Social and Economic Sciences.
• Nurcan Turan & Nuri Calik, 2014. "Consumers´ Information Search Behavior on Wholesome Nutrition and their Attitudes towards Health Products; A Field Study from Eskisehir, Turkey," Proceedings of International Academic Conferences 0802271, International Institute of Social and Economic Sciences.
• István Kovács, 2014. "Examining the Liaison between Marketing Communication and Open Innovation, in the Scope of the Hungarian Innovation Clusters," Proceedings of International Academic Conferences 0802558, International Institute of Social and Economic Sciences.
• Tudor Niciporuc, 2014. "Comparative analysis of the engagement rate on Facebook and Google Plus social networks," Proceedings of International Academic Conferences 0902287, International Institute of Social and Economic Sciences.
• Monika Harantova & Petr Svoboda, 2014. "The Main Factors for Strategic Building of the Brand Value and Methods for Brand Valuation at the Czech Republic Market," Proceedings of International Academic Conferences 0902940, International Institute of Social and Economic Sciences.
• Petr Svoboda & Monika Harantova, 2014. "Perceived Quality of the Higher Education Institution in Relation to Building a Strong Brand from the Alumni Perspective," Proceedings of International Academic Conferences 0902941, International Institute of Social and Economic Sciences.
• Monika Maciuliene, 2014. "Linking Value Co-creation and Organizational Absorptive Capacity: Theoretical study and Conceptual model," Proceedings of International Academic Conferences 0902957, International Institute of Social and Economic Sciences.
• Neviana Krasteva, 2014. "Contemporary Economic and Social Trends and Their Impact on Marketing," Proceedings of Economics and Finance Conferences 0401600, International Institute of Social and Economic Sciences.
• Michal Szukala, 2014. "Magic Mirror of Corporation. The Significance of the Leader Autobiographical Story in the Process of Creating the Identity of the Organization (Magiczne zwierciadlo korporacji. Rola narracji biografic," Research Reports, University of Warsaw, Faculty of Management, vol. 1(17), pages 124-137.
• Hulya CAGIRAN KENDIRLI & Gurkan ULUSOY, 2014. "Food Quality Certificates and Research on Effect of Food Quality Certificates to Determinate Ignored Level of Buying Behavioral: A Case Study in Hitit University Feas Business Department," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 3(4), pages 37-46, December.
• Antonia Delistavrou & Irene Tilikidou, 2014. "Are Greeks'Unconcerned about Ethical Market Choices?," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 3(4), pages 47-58, December.
• Kubra Muge DALDAL & Sabiha KILIC, 2014. "Factors Affecting Mobile Tagging Awareness; A Research on Social Media Consumers," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 3(4), pages 69-86, December.
• Stefano DellaVigna & Ruben Durante & Brian Knight & Eliana La Ferrara, 2016. "Market-Based Lobbying: Evidence from Advertising Spending in Italy," American Economic Journal: Applied Economics, American Economic Association, vol. 8(1), pages 224-256, January.
  • Stefano DellaVigna & Ruben Durante & Brian Knight & Eliana La Ferrara, 2013. "Market-based Lobbying: Evidence from Advertising Spending in Italy," NBER Working Papers 19766, National Bureau of Economic Research, Inc.
  • Stefano DellaVigna & Ruben Durante & Eliana La Ferrara & Brian Knight, 2014. "Market-Based Lobbying: Evidence from Advertising Spending in Italy," Sciences Po publications info:hdl:2441/ismjpe8i38q, Sciences Po.
  • Stefano DellaVigna & Ruben Durante & Brian Knight & Eliana La Ferrara, 2013. "Market-based Lobbying: Evidence from Advertising Spending in Italy," Working Papers 505, IGIER (Innocenzo Gasparini Institute for Economic Research), Bocconi University.
  • Della Vigna, Stefano & Durante, Ruben & Knight, Brian & La Ferrara, Eliana, 2014. "Market-based Lobbying: Evidence from Advertising Spending in Italy," CEPR Discussion Papers 9813, C.E.P.R. Discussion Papers.
• Aurélie Bertrand & Christian Hafner, 2014. "On heterogeneous latent class models with applications to the analysis of rating scores," Computational Statistics, Springer, vol. 29(1), pages 307-330, February.
  • Aurélie Bertrand & Christian M. Hafner, 2011. "On heterogeneous latent class models with applications to the analysis of rating scores," SFB 649 Discussion Papers SFB649DP2011-062, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
• Vlad Radoias, 2017. "When Price Discrimination Fails – A Principal Agent Problem with Social Influence," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 38(2), pages 212-221, March.
  • Vlad Radoias, 2014. "When Price Discrimination Fails - A Principal Agent Problem with Social Influence," Working Papers 2014-08, Towson University, Department of Economics, revised Oct 2014.
• Alexander L. Brown & Ajalavat Viriyavipart & Xiaoyuan Wang, 2014. "Exploding Offers with Experimental Consumer Goods," Working Papers 20141006-001, Texas A&M University, Department of Economics.
• Brett Danaher & Michael D. Smith & Rahul Telang, 2014. "Piracy and Copyright Enforcement Mechanisms," Innovation Policy and the Economy, University of Chicago Press, vol. 14(1), pages 25-61.
  • Brett Danaher & Michael D. Smith & Rahul Telang, 2013. "Piracy and Copyright Enforcement Mechanisms," NBER Chapters,in: Innovation Policy and the Economy, Volume 14, pages 25-61 National Bureau of Economic Research, Inc.
  • Brett Danaher & Michael D. Smith & Rahul Telang, 2013. "Piracy and Copyright Enforcement Mechanisms," NBER Working Papers 19150, National Bureau of Economic Research, Inc.
• Oksana Loginova & X. Henry Wang & Chenhang Zeng, 2017. "Learning in Advance Selling with Heterogeneous Consumers," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 38(6), pages 765-783, September.
  • Oksana Loginova & X. Henry Wang & Chenhang Zeng, 2012. "Learning in Advance Selling with Heterogeneous Consumers," SDU Working Papers 2012-02, School of Economics, Shandong University.
  • Oksana Loginova & X. Hnery Wang & Chenhang Zeng, 2014. "Learning in Advance Selling with Heterogeneous Consumers," Working Papers 1408, Department of Economics, University of Missouri.
  • Oksana Loginova & X. Henry Wang & Chenhang Zeng, 2012. "Learning in Advance Selling with Heterogeneous Consumers," Working Papers 12-08, NET Institute, revised Sep 2012.
• Maud Daniel & Lucie Sirieix, 2014. "From sustainable consumption to sustainable practices," Post-Print hal-01595623, HAL.
  • Daniel, M. & Sirieix, L., 2014. "From sustainable consumption to sustainable practices," Working Papers MOISA 201402, UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro - Montpellier, France.
• Romina Moruzzi & Lucie Sirieix, 2014. "Paradoxes of sustainable food and consumer coping strategies," Post-Print hal-01594077, HAL.
  • Moruzzi, R. & Sirieix, L., 2014. "Paradoxes of sustainable food and consumer coping strategies," Working Papers MOISA 201404, UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro - Montpellier, France.
• Guillaume Le Borgne & Lucie Sirieix & Sandrine Costa-Migeon, 2014. "Food waste and promotions," Working Papers hal-01140919, HAL.
  • Le Borgne, G. & Sirieix, L. & Costa, S., 2014. "Food waste and promotions," Working Papers MOISA 201405, UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro - Montpellier, France.
• Gerasimenko Valentina & Ochkovskaya Marina & Rybalko Maria, 2014. "Factors Affecting a Brands Perception in Russia," Working Papers 0007, Moscow State University, Faculty of Economics.
• Marco Giarratana & Alessandra Perri, 2014. "Product and Marketing Actions in a Competitive Scenario," Working Papers 30, Department of Management, Università Ca' Foscari Venezia.
• Andrea Pontiggia & Tiziano Vescovi, 2014. "Internationalization of Middle Size Multinational Enterprises in Chinese Markets: Mirroring Back Effects," Working Papers 17, Department of Management, Università Ca' Foscari Venezia.
• Francesca Checchinato & Lala Hu & Tiziano Vescovi, 2014. "Do distributors really know the product? Approaching emerging markets through exports," Working Papers 19, Department of Management, Università Ca' Foscari Venezia.
• Svilen Ivanov, 2014. "Marketing Effectiveness Of Small Firms Investments," Izvestiya, Varna University of Economics, issue 2, pages 42-52.
• Krasimira Yancheva, 2014. "Aspects Of Improving Festival Tourism In Bulgaria," Izvestiya, Varna University of Economics, issue 4, pages 52-66.
• Senay Oguztimur & Ulun Akturan, 2014. "The Development and Change in City Branding: A Content Analysis of the Literature," ERSA conference papers ersa14p682, European Regional Science Association.
• V. Aslihan Nasir & Fahri Karakaya, 2014. "Underlying Motivations of Organic Food Purchase Intentions," Agribusiness, John Wiley & Sons, Ltd., vol. 30(3), pages 290-308, June.
• Russell S Winer & Scott A Neslin (ed.), 2014. "The History of Marketing Science," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 9128, June.
• Scott A. Neslin & Russell S. Winer, 2014. "The History of Marketing Science: Beginnings," World Scientific Book Chapters,in: THE HISTORY OF MARKETING SCIENCE, chapter 1, pages 1-15 World Scientific Publishing Co. Pte. Ltd..
• Gary J. Russell, 2014. "Brand Choice Models," World Scientific Book Chapters,in: THE HISTORY OF MARKETING SCIENCE, chapter 2, pages 19-46 World Scientific Publishing Co. Pte. Ltd..
• Vithala R. Rao, 2014. "Conjoint Analysis," World Scientific Book Chapters,in: THE HISTORY OF MARKETING SCIENCE, chapter 3, pages 47-76 World Scientific Publishing Co. Pte. Ltd..
• Eitan Muller, 2014. "Innovation Diffusion," World Scientific Book Chapters,in: THE HISTORY OF MARKETING SCIENCE, chapter 4, pages 77-97 World Scientific Publishing Co. Pte. Ltd..
• Dominique M. Hanssens, 2014. "Econometric Models," World Scientific Book Chapters,in: THE HISTORY OF MARKETING SCIENCE, chapter 5, pages 99-127 World Scientific Publishing Co. Pte. Ltd..
• Steven M. Shugan, 2014. "Market Structure Research," World Scientific Book Chapters,in: THE HISTORY OF MARKETING SCIENCE, chapter 6, pages 129-164 World Scientific Publishing Co. Pte. Ltd..
• Peter S. Fader & Bruce G. S. Hardie & Subrata Sen, 2014. "Stochastic Models of Buyer Behavior," World Scientific Book Chapters,in: THE HISTORY OF MARKETING SCIENCE, chapter 7, pages 165-205 World Scientific Publishing Co. Pte. Ltd..
• Gerard J. Tellis, 2014. "Advertising Effectiveness," World Scientific Book Chapters,in: THE HISTORY OF MARKETING SCIENCE, chapter 8, pages 209-235 World Scientific Publishing Co. Pte. Ltd..
• Tulin Erdem & Joffre Swait, 2014. "Branding and Brand Equity Models," World Scientific Book Chapters,in: THE HISTORY OF MARKETING SCIENCE, chapter 9, pages 237-260 World Scientific Publishing Co. Pte. Ltd..
• Richard Staelin & Eunkyu Lee, 2014. "Distribution Channels," World Scientific Book Chapters,in: THE HISTORY OF MARKETING SCIENCE, chapter 10, pages 261-287 World Scientific Publishing Co. Pte. Ltd..
• Scott A. Neslin, 2014. "Customer Relationship Management (CRM)," World Scientific Book Chapters,in: THE HISTORY OF MARKETING SCIENCE, chapter 11, pages 289-317 World Scientific Publishing Co. Pte. Ltd..
• Wendy W. Moe & David A. Schweidel, 2014. "Digital and Internet Marketing," World Scientific Book Chapters,in: THE HISTORY OF MARKETING SCIENCE, chapter 12, pages 319-340 World Scientific Publishing Co. Pte. Ltd..
• Donald R. Lehmann & Peter N. Golder, 2014. "New Products Research," World Scientific Book Chapters,in: THE HISTORY OF MARKETING SCIENCE, chapter 13, pages 341-370 World Scientific Publishing Co. Pte. Ltd..
• Gary L. Lilien, 2014. "Organizational Buying Behavior," World Scientific Book Chapters,in: THE HISTORY OF MARKETING SCIENCE, chapter 14, pages 371-395 World Scientific Publishing Co. Pte. Ltd..
• Russell S. Winer, 2014. "Pricing," World Scientific Book Chapters,in: THE HISTORY OF MARKETING SCIENCE, chapter 15, pages 397-426 World Scientific Publishing Co. Pte. Ltd..
• Murali K. Mantrala, 2014. "Sales Force Productivity Models," World Scientific Book Chapters,in: THE HISTORY OF MARKETING SCIENCE, chapter 16, pages 427-462 World Scientific Publishing Co. Pte. Ltd..
• Kusum L. Ailawadi & Sunil Gupta, 2014. "Sales Promotions," World Scientific Book Chapters,in: THE HISTORY OF MARKETING SCIENCE, chapter 17, pages 463-497 World Scientific Publishing Co. Pte. Ltd..

2013

• Wioleta Dryl, 2013. "Wplyw kryzysu na zachowania zakupowe polskich konsumentow dobr luksusowych. (Impact of the crisis on the purchasing behavior of Polish luxury goods consumers.)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 11(40), pages 157-170.
• Maciej Mitrega, 2013. "Czy prosumpcja w dobie kryzysu to zjawisko jednowymiarowe? Eksploracja wsrod uzytkownikow portali spolecznosciowych. (Should we treat prosumption as one-dimensional phenomenon in the time of crisis? E," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 11(40), pages 40-53.
• Leyla ÖZER & Bahar Gözde BURUL & Beyza GÜLTEKİN, 2013. "Bankacılık Sektöründe Müşteri Değerinin Marka Algıları ve Müşteri Sadakati Çerçevesinde İncelenmesi," Sosyoekonomi Journal, Sosyoekonomi Society, issue 19(19).
• Yasin ALTUNSARAY & Orhan ÜNAL, 2013. "Elektronik Haberleşme Sektöründe Rekabeti Bozucu Fiyat Uygulamaları: Yıkıcı Fiyatlandırma ve Düzenleyici Yaklaşımlar," Sosyoekonomi Journal, Sosyoekonomi Society, issue 20(20).
• Evi Plomaritou & Katerina Konsta, 2013. "Key Performance Indicators (KPIs), Shipping Marketing and Safety Orientation: The Case of Greek Tanker Shipping Companies," SPOUDAI Journal of Economics and Business, SPOUDAI Journal of Economics and Business, University of Piraeus, vol. 63(3-4), pages 83-101, July.
• Bela Muhi & Jasmina Stankovic & Dusan Jovanovic & Rade B. Bozovic, 2013. "Green Trends in the Hotel Industry - Status and Opportunities of SERBIA," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 2(1), pages 69-79, March.
• Richard Cebula, 2013. "A panel data analysis of the impacts of regional economic factors, marketing and promotions, and team performance on minor league baseball attendance," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 51(3), pages 695-710, December.
• Bart Neuts & João Romão & Peter Nijkamp & Eveline Leeuwen, 2013. "Digital destinations in the tourist sector: a path model for the impact of e-services on tourist expenditures in Amsterdam," Letters in Spatial and Resource Sciences, Springer, vol. 6(2), pages 71-80, July.
  • Bart Neuts & Joao Romao & Peter Nijkamp & Eveline van Leeuwen, 2013. "Digital Destinations in the Tourist Sector: A Path Model for the Impact of e-Services on Tourist Expenditures in Amsterdam," Tinbergen Institute Discussion Papers 13-138/VIII, Tinbergen Institute.
• Kathrin Dudenhöffer, 2013. "Why electric vehicles failed," Metrika: International Journal for Theoretical and Applied Statistics, Springer, vol. 24(2), pages 95-124, July.
• Han Lin & Ernesto Tavoletti, 2013. "The Marketing of Italian Wine Brands in China: The ‘Mainstreaming’ Approach," Transition Studies Review, Springer;Central Eastern European University Network (CEEUN), vol. 20(2), pages 221-237, October.
• Eduardo OLIVEIRA, 2013. "Digital Complexity In Destination Branding: A Preliminary Analysis To Destination Portugal," Journal of Environmental Management and Tourism, ASERS Publishing, vol. 0(2), pages 65-76, December.
• BUZILÄ‚ Nicoleta & DRAGOTÄ‚ Violeta Gianina & GORDEAN Raoul Sabin, 2013. "Private Brand Consumer Behavior in Romania," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, vol. 0, pages 102-107, May.
• CIUREL Daniel-Liviu, 2013. "The Long Tail Principle in Online Marketing," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, vol. 0, pages 126-128, May.
• DOGAN Mihaela Simona & BUZILA Nicoleta & GORDEAN Raoul, 2013. "Health Systems and Their Importance in the Europe 2020 Strategy," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, vol. 0, pages 209-212, May.
• Bart Neuts & João Romão & Peter Nijkamp & Eveline Leeuwen, 2013. "Digital destinations in the tourist sector: a path model for the impact of e-services on tourist expenditures in Amsterdam," Letters in Spatial and Resource Sciences, Springer, vol. 6(2), pages 71-80, July.
  • Bart Neuts & Joao Romao & Peter Nijkamp & Eveline van Leeuwen, 2013. "Digital Destinations in the Tourist Sector: A Path Model for the Impact of e-Services on Tourist Expenditures in Amsterdam," Tinbergen Institute Discussion Papers 13-138/VIII, Tinbergen Institute.
• Piotr Cyrek, 2013. "Scale And Scope Of Cooperation Between Food Retailers And Their Economic Condition," Oeconomia Copernicana, Polskie Towarzystwo Ekonomiczne Oddzial w Toruniu, Wydzial Nauk Ekonomicznych i Zarzadzania UMK, vol. 4(1), pages 131-145, March.
• ASHLEY R. ARSENA & TIM M. BÖTTGER & David H. Silvera, 2013. "Sleep Deprivation: The effect of sleep deprivation on imagery appeals," Working Papers 0200mkt, College of Business, University of Texas at San Antonio.
• ASHLEY R. ARSENA & David H. Silvera & MARIO PANDELAERE, 2013. "Brand trait transference: When endorsers and salespeople acquire brand personality traits," Working Papers 0201mkt, College of Business, University of Texas at San Antonio.
• David Silvera & FRANK R. KARDES & BRUCE E. PFEIFFER & ASHLEY R. ARSENA & R. JUSTIN GOSS, 2013. "Getting consumers to generate their own ad content: The impact of imagine instructions on persuasion," Working Papers 0202mkt, College of Business, University of Texas at San Antonio.
• David H. Silvera & Frank R. Kardes & Bruce E. Pfeiffer & Ashley Rae Arsena & R. Justin Goss, 2013. "Getting Consumers To Generate Their Own Ad Content: The Impact Of Imagine Instructions On Persuasion," Working Papers 0208mkt, College of Business, University of Texas at San Antonio.
• Rajesh Bhargave & Nicole Votolato Montgomery, 2013. "The Social Context of Temporal Sequences: Why First Impressions Shape Shared Experiences," Working Papers 0210mkt, College of Business, University of Texas at San Antonio.
• Oksana Loginova, 2013. "Pricing Strategies in Advance Selling: Should a Retailer Offer a Pre-order Price Guarantee?," Working Papers 2016-02, Department of Economics, University of Missouri, revised Feb 2016.
• Oksana Loginova, 2016. "Pricing Strategies in Advance Selling: Should a Retailer Offer a Pre-order Price Guarantee?," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 49(3), pages 465-489, November.
  • Oksana Loginova, 2013. "Pricing Strategies in Advance Selling: Should a Retailer Offer a Pre-order Price Guarantee?," Working Papers 2016-02, Department of Economics, University of Missouri, revised Feb 2016.
• Le Borgne, G. & Sirieix, L., 2013. "Offres promotionnelles, gaspillage alimentaire et scepticisme : une revue de littérature et proposition d’un cadre d’analyse," Working Papers MOISA 201301, UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro - Montpellier, France.
• Rauzier, C. & Cheriet, F., 2013. "Profession « caviste » : les spécificités d’un canal spécialisé et alternatif à la grande distribution," Working Papers MOISA 201303, UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro - Montpellier, France.
• Karolina ILIESKA, 2013. "Marketing Decision Support System - As A Factor For Effective Marketing Management," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), vol. 4(1), pages 21-31, January -.
• Francesca Checchinato & Cinzia Colapinto & Alice Giusto, 2013. "Advertising in a luxury fashion magazine: a comparison between Italy and China," Working Papers 5, Department of Management, Università Ca' Foscari Venezia.
• Andrea Pontiggia & Tiziano Vescovi, 2013. "When Size Does Matter. Trends of SMEs Internationalization Strategies in Chinese Economy," Working Papers 28, Department of Management, Università Ca' Foscari Venezia.
• Velina Kazandzhieva, 2013. "Customer loyalty to travel agencies in Bulgaria," Izvestiya, Varna University of Economics, issue 2, pages 65-75.
• Evgeni Stanimirov, 2013. "Positioning of Companies’ Market Offers," Izvestiya, Varna University of Economics, issue 3, pages 8-18.
• Vladimir Hristov, 2013. "The role of the marketing strategies for corporate development of Bulgarian Suppliers of Logistic Services," Izvestiya, Varna University of Economics, issue 3, pages 84-92.
• Olga Kompaniets & Daniel Rauhut, 2013. "The Place Marketing Concept of Rural Towns in Northern Sweden: What is the Unique Selling Point?," ERSA conference papers ersa13p195, European Regional Science Association.
• Schwarz, Annika & Botzenhardt, Florian & Pätzmann, Jens U., 2012. "Social Media im Recruiting," EconStor Open Access Articles, ZBW - German National Library of Economics, pages 6-12.
• Fähnle, Sabrina & Teichmann, Julia & Pätzmann, Jens U., 2012. "Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media," EconStor Open Access Articles, ZBW - German National Library of Economics, pages 13-23.
• Levy, Daniel & Snir, Avichai, 2013. "Shrinking Goods," MPRA Paper 46040, University Library of Munich, Germany.
  • Levy, Daniel & Snir, Avichai, 2013. "Shrinking Goods," EconStor Preprints 104552, ZBW - German National Library of Economics.
  • Daniel Levy & Avichai Snir, 2013. "Shrinking Goods," Working Paper series 20_13, Rimini Centre for Economic Analysis.
  • Daniel Levy & Avichai Snir, 2013. "Shrinking Goods," Emory Economics 1303, Department of Economics, Emory University (Atlanta).
• Kiefer, Stephanie, 2013. "Aufs richtige Pferd setzen! Welche Faktoren beeinflussen Zufriedenheit und Verhaltensabsichten von Mitgliedern in deutschen Reitvereinen?," Discussion Papers of the Institute for Organisational Economics 8/2013, University of Münster, Institute for Organisational Economics.
• Marco Bertini & Daniel Halbheer & Oded Koenigsberg, 2013. " Self-Serving Behavior in Price-Quality Competition," Working Papers 334, University of Zurich, Department of Business Administration (IBW).
  • Halbheer, Daniel & Bertini, Marco & Koenigsberg, Oded, 2013. "Self-Serving Behavior in Price-Quality Competition," Annual Conference 2013 (Duesseldorf): Competition Policy and Regulation in a Global Economic Order 79842, Verein für Socialpolitik / German Economic Association.
• Ejsing, Ann-Kathrine & Kaiser, Ulrich & Kongsted, Hans Christian & Laursen, Keld, 2013. "The Role of University Scientist Mobility for Industrial Innovation," IZA Discussion Papers 7470, Institute for the Study of Labor (IZA).
  • Ann-Kathrine Ejsing & Ulrich Kaiser & Hans Christian Kongsted & Keld Laursen, 2013. " The Role of University Scientist Mobility for Industrial Innovation," Working Papers 332, University of Zurich, Department of Business Administration (IBW).
• Halbheer, Daniel & Bertini, Marco & Koenigsberg, Oded, 2013. "Self-Serving Behavior in Price-Quality Competition," Annual Conference 2013 (Duesseldorf): Competition Policy and Regulation in a Global Economic Order 79842, Verein für Socialpolitik / German Economic Association.
  • Marco Bertini & Daniel Halbheer & Oded Koenigsberg, 2013. " Self-Serving Behavior in Price-Quality Competition," Working Papers 334, University of Zurich, Department of Business Administration (IBW).
• Kaiser, Ulrich & Kongsted, Hans Christian & Rønde, Thomas, 2015. "Does the mobility of R&D labor increase innovation?," Journal of Economic Behavior & Organization, Elsevier, vol. 110(C), pages 91-105.
  • Ulrich Kaiser & Hans Christian Kongsted & Thomas Ronde, 2013. " Does the Mobility of R & D Labor Increase Innovation?," Working Papers 336, University of Zurich, Department of Business Administration (IBW).
  • Kaiser, Ulrich & Kongsted, Hans Christian & Rønde, Thomas, 2014. "Does the mobility of R&D labor increase innovation?," ZEW Discussion Papers 14-115, ZEW - Zentrum für Europäische Wirtschaftsforschung / Center for European Economic Research.
• Nihan OZGUVEN, 2013. "Sosyal Pazarlama Kampanyalarina Yonelik Tutumun Musteri Memnuniyeti ve Bagliligina Etkisi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 13(1), pages 29-42.
• Yasin OZASLAN & Ramazan Pars SAHBAZ, 2013. "Satis gelistirme, tuketici tercihleri, turizm, Istanbul," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 13(1), pages 83-97.
• Sukran KARACA, 2013. "Tuketicilerin Yesil Urunlere Iliskin Tutumlarinin Incelenmesine Yonelik Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 13(1), pages 99-111.
• Tilman B?rgers & Ingemar Cox & Martin Pesendorfer & Vaclav Petricek, 2013. "Equilibrium Bids in Sponsored Search Auctions: Theory and Evidence," American Economic Journal: Microeconomics, American Economic Association, vol. 5(4), pages 163-187, November.
  • Borgers, Tilman & Cox, Ingemar & Pesendorfer, Martin & Petricek, Vaclav, 2007. "Equilibrium bids in sponsored search auctions: theory and evidence," LSE Research Online Documents on Economics 4910, London School of Economics and Political Science, LSE Library.
  • Borgers, Tilman & Cox, Ingemar & Pesendorfer, Martin & Petricek, Vaclav, 2013. "Equilibrium bids in sponsored search auctions: theory and evidence," LSE Research Online Documents on Economics 46841, London School of Economics and Political Science, LSE Library.
  • Börgers, Tilman & Cox, Ingemar & Pesendorfer, Martin & Petricek, Vaclav, 2008. "Equilibrium Bids in Sponsored Search Auctions: Theory and Evidence," MPRA Paper 29125, University Library of Munich, Germany.
• Levy, Daniel & Snir, Avichai, 2013. "Shrinking Goods," MPRA Paper 46040, University Library of Munich, Germany.
  • Daniel Levy & Avichai Snir, 2013. "Shrinking Goods," Emory Economics 1303, Department of Economics, Emory University (Atlanta).
  • Daniel Levy & Avichai Snir, 2013. "Shrinking Goods," Working Paper series 20_13, Rimini Centre for Economic Analysis.
  • Levy, Daniel & Snir, Avichai, 2013. "Shrinking Goods," EconStor Preprints 104552, ZBW - German National Library of Economics.
• Puntoni, S. & de Hooge, I.E. & Verbeke, W.J.M.I., 2013. "Advertising-induced Embarrassment," ERIM Report Series Research in Management ERS-2013-003-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Bas Donkers & Carlos J.S. Lourenco & Benedict G.C. Dellaert & Daniel G. Goldstein, 2013. "Using Preferred Outcome Distributions to estimate Value and Probability Weighting Functions in Decisions under Risk," Tinbergen Institute Discussion Papers 13-065/VII, Tinbergen Institute.
  • Donkers, A.C.D. & Lourenço, C.J.S. & Dellaert, B.G.C. & Goldstein, D.G., 2013. "Using Preferred Outcome Distributions to Estimate Value and Probability Weighting Functions in Decisions under Risk," ERIM Report Series Research in Management ERS-2013-005-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Lenoir, A.-S.I.A. & Puntoni, S. & Reed II, A. & Verlegh, P.W.J., 2013. "The Impact of Cultural Symbols and Spokesperson Identity on Attitudes and Intentions," ERIM Report Series Research in Management ERS-2013-010-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Versluis, I. & Franses, Ph.H.B.F., 2013. "Low-fat, light, and reduced in calories," ERIM Report Series Research in Management ERS-2013-014-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Fok, D., 2013. "Stay Ahead of Competition," ERIM Inaugural Address Series Research in Management EIA-2013-054-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam..
• Vinod Sharma & J. Sonwalkar & Maohar Kapse, 2013. "Consumer Purchase Behaviour for Green Products," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 50-65.
• Cristina Calvo Porral & Normand Bourgault & Domingo Calvo Dopico, 2013. "Brewing the Recipe for Beer Brand Equity," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 82-97.
• Cristina Calvo-Porral & Paulino Montes-Solla, 2013. "Drivers of Value In The Beer Market: Comparing an Imported And A National Brand," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 19-46.
• Dušan Pavlů, 2013. "Marketing and Marketing Communication in SMEs," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 113-126.
• Karel Havlíček & Pavla Břečková & Vicky Zampeta, 2013. "Quality Management as a Part of CRM," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 15-28.
• Karel Havlíček & Ondřej Roubal, 2013. "Sales Management and Sales Communication of SMEs," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 29-42.
• Pavla Břečková & Karel Havlíček, 2013. "Leaders Management and Personnel Controlling in SMEs," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 3-14.
• Valeria Arina Balaceanu, 2013. "Modern Methods And Profitable To Promote Banking Products And Services," Working papers 14, Ecological University of Bucharest, Department of Economics.
• Alin OPREANA, 2013. "Examining Online Shopping Services in Relation to Experience and Frequency of Using Internet Retailing," Expert Journal of Marketing, Sprint Investify, vol. 1(1), pages 17-27.
• Alexandra VINEREAN, 2013. "The Influence of Hedonic and Utilitarian Motivators on Likelihood to Buy a Tourism Package," Expert Journal of Marketing, Sprint Investify, vol. 1(1), pages 28-37.
• Mihai TICHINDELEAN, 2013. "Models Used for Measuring Customer Engagement," Expert Journal of Marketing, Sprint Investify, vol. 1(1), pages 38-49.
• Simona VINEREAN, 2013. "The Impact of Customer Perceptions and Satisfaction on E-Loyalty," Expert Journal of Marketing, Sprint Investify, vol. 1(1), pages 4-16.
• Dubrovski, Drago, 2013. "Marketing restructuring as a radical method for recovery from a crisis," EY International Congress on Economics I (EYC2013), October 24-25, 2013, Ankara, Turkey 17, Ekonomik Yaklasim Association.
• Daniele Porcheddu, 2013. "Come percepiamo i display incompleti nei punti vendita?," MERCATI E COMPETITIVITÀ, FrancoAngeli Editore, vol. 2013(4), pages 59-81.
• Nicoleta GRIDEANU & Ana MUNTEANU, 2013. "Negotiating The Offer Of Services," Review of General Management, Spiru Haret University, Faculty of Management Brasov, vol. 18(2), pages 98-107, November.
• Vera ULARU, 2013. "Romanian youth’s online behavior and preferences," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 4, pages 39-43.
• Natalia MILEWSKI & Damian GUZEK, 2013. "Representations about the European Union in Spanish, Polish and Romanian TV news," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 4, pages 5-10.
• A.M. Gil Lafuente & M.O. Hernández, 2013. "The Permanence Of The Client Under Uncertain Estimations," Fuzzy Economic Review, International Association for Fuzzy-set Management and Economy (SIGEF), vol. 0(2), pages 45-62, November.
• Bruno Schivinski & Dariusz Dabrowski, 2013. "The Effect Of Social-Media Communication On Consumer Perceptions Of Brands," GUT FME Working Paper Series A 12, Faculty of Management and Economics, Gdansk University of Technology.
• Bruno Schivinski & Dariusz Dabrowski, 2013. "The Impact of Brand Communication on Brand Equity Dimensions and Brand Purchase Intention Through Facebook," GUT FME Working Paper Series A 4, Faculty of Management and Economics, Gdansk University of Technology.
• Nehme Azoury & Charbel Salloum, 2013. "Brand Affect's Impact on Consumer Loyalty: Empirical Analysis
  [L'impact de l'affect de marque sur la fidélité des consommateurs: Analyse empirique]," Post-Print hal-01369203, HAL.
• Engström, Per & Forsell, Eskil, 2013. "Demand effects of consumers’ stated and revealed preferences," Working Paper Series 2013:6, Uppsala University, Department of Economics.
• Elena Panteleeva & Olga Oyner, 2013. "Corporate brand values perception gap analysis as an internal marketing management systemAssessment tool," HSE Working papers WP BRP 03/MAN/2013, National Research University Higher School of Economics.
• Elena Panteleeva & Olga Oyner, 2013. "Using CLV concept for marketing budgets allocation," HSE Working papers WP BRP 04/MAN/2013, National Research University Higher School of Economics.
• Kirill Rozhkov, 2013. "Residential satisfaction in place market segments," HSE Working papers WP BRP 06/MAN/2013, National Research University Higher School of Economics.
• Elena Pokryshevskaya & Evgeny Antipov, 2013. "Importance-performance analysis for internet stores: a system based on publicly available panel data," HSE Working papers WP BRP 08/MAN/2013, National Research University Higher School of Economics.
• Kirill Rozhkov, 2013. "Two Concepts Of Place Competition And Specificity Of Targeting In Place Marketing," HSE Working papers WP BRP 15/MAN/2014, National Research University Higher School of Economics.
• Mikhail Bokov & Anastasia Edelkina & Marina Klubova & Thomas Thurner & Natalia Velikanova & Konstantin Vishnevskiy, 2013. "Development of navigation services and Devices – evidence from a case study in Russia," HSE Working papers WP BRP 22/STI/2013, National Research University Higher School of Economics.
• Alexei Parakhonyak & Nick Vikander, 2013. "Optimal Sales Schemes for Network Goods," Discussion Papers 13-11, University of Copenhagen. Department of Economics.
  • Alexei Parakhonyak & Nick Vikander, 2013. "Optimal sales schemes for network goods," HSE Working papers WP BRP 41/EC/2013, National Research University Higher School of Economics.
• Anna Zaytseva & Olga Shuvalova & Dirk Meissner, 2013. "User innovation - empirical evidence from Russia," HSE Working papers WP BRP 08/STI/2013, National Research University Higher School of Economics.
• PERTTULA, William, 2013. "How internet marketing has changed over the years and what the future will bring," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 3(1), pages 08-12, March.
• BUDACIA, Elisabeta Andreea, 2013. "Internet advertising current situation and long-term perspective," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 3(1), pages 13-18, March.
• Suraj Kushe Shekhar & Mehaboob P K, 2013. "Marketing Strategy Formulation for the Introduction of Eukula Strato German Wood Finishes in Local Market of Emerging Indian Economy," Hyperion Economic Journal, Faculty of Economic Sciences, Hyperion University of Bucharest, Romania, vol. 1(3), pages 40-47, September.
• Yaroslava Bakharyeva, 2013. "Market Budgeting Approaches and Their Impact on Marketing Cost Efficiency Evaluation," Accounting and Finance, Institute of Accounting and Finance, issue 2, pages 123-128, June.
• Robert D. Green & Farideh A. Farazmand, 2013. "Applied Project Learning Outcomes: Differences Between United States And International Students," Business Education and Accreditation, The Institute for Business and Finance Research, vol. 5(1), pages 41-51.
• Mary Beth McCabe & Ramon Corona & Richard Weaver, 2013. "Sustainability For Hispanics In California: Do They Really Care?," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 7(2), pages 103-112.
• Lucía Sáez Vegas & Iñaki Periáñez Cañadillas, 2013. "Market Orientation In Local Government Through The Analysis Of Municipal Website Content: A Framework For Its Measurement," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 7(2), pages 47-58.
• Julián Pando García & Virginia Rincón Diez, 2013. "Sales Force’S Attitudes Toward Technology: Evidence From Spain," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 7(3), pages 89-100.
• Abdul Rahim Abu Bakar & Naif M. Al Ruwais & Abdul Rahim Othman, 2013. "Customer Net Value: A Service Gap Perspective From Saudi Arabia," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 7(4), pages 19-33.
• Rosidah Musa & Rezian-na Muhammad Kassim, 2013. "Predictors And Outcomes Of Sport Event Experiential Value: Insights From Formula One Petronas Malaysia Grand Prix," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 6(1), pages 107-120.
• Lucila Zárraga Cano & Gabriela Aracelly Solís González & Joe Holland, 2013. "Tourist Perceptions Regarding Service At Recreational Parks: Evidence From Quintana Roo, Mã‰Xico," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 6(2), pages 53-66.
• Angy Geerts, 2013. "Cluster Analysis Of Luxury Brands On The Internet," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 6(2), pages 79-92.
• Narendra Ramgulam & Koshina Raghunandan-Mohammed & Moolchand Raghunandan, 2013. "Environmental Sustainability In The 21st Century: An Assessment Of Trinidad’S Business Tourism Market," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 4(1), pages 51-61.
• Mary Beth McCabe & Ramon Corona & Richard Weaver, 2013. "A Study Of Sustainable Behaviors Among California Hispanics Regarding Transportation," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 4(2), pages 21-28.
• Oscar Hugo Pedraza Rendon & Ruben Molina Martinez & Maria Soledad Ramírez Flores, 2013. "International Marketing For Cotija Cheese,Mercadeo Internacional Del Queso Cotija," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 6(1), pages 67-74.
• Luis Enrique Ibarra Morales & Natalia Guadalupe Romero Vivar & Rosalina Jaime Meuly & Beatriz Alejandra Hurtado Bringas, 2013. "Research Of Factibility For The Commercialization Of The Blackberry In International Markets, Estudio De Factibilidad Para La Comercializacion De Zarzamora En Mercados Internacionales," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 6(2), pages 57-71.
• Esther A. Enriquez-Perez & Eduardo F. Macias-Negrete & Claudia Davila Garcia & Alberto Cardenas Valenzuela & Jose Luis Anaya Carrasco, 2013. "International Demand Of Dental Services Of Hispanos In El Paso, Texas In The City Of Juarez, Demanda Internacional De Servicios Odontologicos De Hispanos De El Paso, Texas En Ciudad Juarez," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 6(5), pages 17-28.
• Leslier Valenzuela & Francisco Villegas, 2013. "Customer Value Orientation And Organizational Performance: An Explanatory Model Proposal, Orientacion Al Valor Del Cliente Y El Desempeno Organizacional: Propuesta De Un Modelo Explicativo," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 6(7), pages 1-25.
• Belanche Gracia, Daniel & Casaló Ariño, Luis V. & Guinalíu Blasco, Miguel, 2013. "Comunicación Comercial Y Boca-Oído Electrónico En Sitios Web Corporativos: Un Análisis Desde La Perspectiva Del Marketing De Relaciones / Marketing Communications And Electronic Word-Of-Mouth On Corpo," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 19(1), pages 31-41.
• Medina Molina, Cayetano & Rufin Moreno, Ramón & Rey Moreno, Manuel, 2013. "La Adopción Del E-Gobierno En Entornos Voluntarios / The Adoption Of E-Government In Free-Media Environments," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 19(1), pages 42-52.
• Araújo Vila, Noelia & Fráiz Brea, José Antonio, 2013. "Las Series Audiovisuales Como Herramienta Promocional De Un Destino Turístico: El Caso De España / Fiction Series As A Promotional Tool For A Tourist Destination: The Case Of Spain," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 19(1), pages 8-15.
• Calvo-Porral, Cristina & Martinez-Fernández, Valentín-Alejandro & Juanatey-Boga, Oscar & Lévy-Mangín, Jean-Pierre, 2013. "What Matters To Store Brand Equity? An Approach To Spanish Large Retailing In A Downturn Context / ¿Qué Es Importante En El Valor De Las Marcas Del Distribuidor? Una Aproximación A La Gran Distribució," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 19(3), pages 136-146.
• Jelena FILIPOVIC, 2013. "The Attractiveness of Different Online Formats: Motives and Frequencies of Use," Communications & Strategies, IDATE, Com&Strat dept., vol. 1(89), pages 105-115, 1st quart.
• Florian Hoffmann & Roman Inderst & Marco Ottaviani, 2013. "Hypertargeting, Limited Attention, and Privacy: Implications for Marketing and Campaigning," Working Papers 479, IGIER (Innocenzo Gasparini Institute for Economic Research), Bocconi University.
• Stefano DellaVigna & Ruben Durante & Brian Knight & Eliana La Ferrara, 2016. "Market-Based Lobbying: Evidence from Advertising Spending in Italy," American Economic Journal: Applied Economics, American Economic Association, vol. 8(1), pages 224-256, January.
  • Stefano DellaVigna & Ruben Durante & Brian Knight & Eliana La Ferrara, 2013. "Market-based Lobbying: Evidence from Advertising Spending in Italy," NBER Working Papers 19766, National Bureau of Economic Research, Inc.
  • Stefano DellaVigna & Ruben Durante & Eliana La Ferrara & Brian Knight, 2014. "Market-Based Lobbying: Evidence from Advertising Spending in Italy," Sciences Po publications info:hdl:2441/ismjpe8i38q, Sciences Po.
  • Stefano DellaVigna & Ruben Durante & Brian Knight & Eliana La Ferrara, 2013. "Market-based Lobbying: Evidence from Advertising Spending in Italy," Working Papers 505, IGIER (Innocenzo Gasparini Institute for Economic Research), Bocconi University.
  • Della Vigna, Stefano & Durante, Ruben & Knight, Brian & La Ferrara, Eliana, 2014. "Market-based Lobbying: Evidence from Advertising Spending in Italy," CEPR Discussion Papers 9813, C.E.P.R. Discussion Papers.
• Baler BİLGİN & Kunter GÜNAŞTI, 2013. "Özellikler Arası Korelasyon Yönü ve Eksik Özellik Değeri Çıkarımlarına: Pozitif Korelasyonun Çıkarımlara Olumlu Etkisi," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 28(323), pages 33-54.
• Gülden ASUGMAN & Hayat KABASAKAL, 2013. "E-commerce Adoption in Financial Services and Textile Manufacturing Sectors," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 28(325), pages 61-84.
• Berna TARI KASNAKOĞLU, 2013. "Tüketicilerin Risk Azaltma Stratejileri," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 28(326), pages 9-40.
• Zekeriya Eren KOÇYİĞİT & Yonca ASLANBAY & Beril DURMUŞ, 2013. "Critical role of relationship for unfamiliar banking products," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 28(327), pages 105-122.
• Destan KANDEMİR & S. Sinem ATAKAN & Ceren DEMİRCİ, 2013. "İlgilenim Kavramı ve Türkçe İlgilenim Ölçeklerinin Değerlendirilmesi:Tüketici İlgilenimi, Sürekli İlgilenim ve Satın Alma Kararı İlgilenimi," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 28(331), pages 57-88.
• Roger Marshall & David Bibby & Na WoonBong, 2013. "Making Sense of Complex Marketing Decision Systems: Decision System Analysis," International Journal of Business and Economics, College of Business and College of Finance, Feng Chia University, Taichung, Taiwan, vol. 12(2), pages 121-130, December.
• Sérgio Moro & Paulo Cortez & Raul M. S. Laureano, 2013. "A data mining approach for bank telemarketing using the rminer package and r tool," Working Papers Series 2 13-06, ISCTE-IUL, Business Research Unit (BRU-IUL).
• Antonio Filippin, 2013. "The Effect of .99 Price Endings on Consumer Demand: An Example of Confounding Factors Surviving in Field Experiments," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, vol. 9(2), pages 211-229, July.
• M. Schoonmaker & E. Carayannis & P. Rau, 2013. "The role of marketing activities in the fuzzy front end of innovation: a study of the biotech industry," The Journal of Technology Transfer, Springer, vol. 38(6), pages 850-872, December.
• Juan Nicolau & María Santa-María, 2013. "Celebrity endorsers' performance on the “ground” and on the “floor”," Marketing Letters, Springer, vol. 24(2), pages 143-149, June.
• Sridhar Narayanan, 2013. "Bayesian estimation of discrete games of complete information," Quantitative Marketing and Economics (QME), Springer, vol. 11(1), pages 39-81, March.
• Sumon Datta & K. Sudhir, 2013. "Does reducing spatial differentiation increase product differentiation? Effects of zoning on retail entry and format variety," Quantitative Marketing and Economics (QME), Springer, vol. 11(1), pages 83-116, March.
• Ching-I Huang, 2013. "Intra-household effects on demand for telephone service: Empirical evidence," Quantitative Marketing and Economics (QME), Springer, vol. 11(2), pages 231-261, June.
  • Ching-I Huang, 2013. "Intra-household effects on demand for telephone service: Empirical evidence," Quantitative Marketing and Economics (QME), Springer, vol. 11(2), pages 231-261, June.
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• Brian Mittendorf & Jiwoong Shin & Dae-Hee Yoon, 2013. "Manufacturer marketing initiatives and retailer information sharing," Quantitative Marketing and Economics (QME), Springer, vol. 11(2), pages 263-287, June.
• Ying Yang & Niladri Syam & James Hess, 2013. "Thrill of victory and agony of defeat: Emotional rewards and sales force compensation," Quantitative Marketing and Economics (QME), Springer, vol. 11(4), pages 379-402, December.
• Subramanian Balachander & Bikram Ghosh, 2013. "Bayesian estimation of a simultaneous probit model using error augmentation: An application to multi-buying and churning behavior," Quantitative Marketing and Economics (QME), Springer, vol. 11(4), pages 437-458, December.
• Irina Nicolau, 2013. "The Evolution of the Marketing Concept," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(3), pages 154-156, September.
• Cristina Athu & Alexandra Moraru, 2013. "The English Noun - Loans Gender Adjustment to the Romanian Morphological System," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(3), pages 157-159, September.
• Mirela Catalina (Vint) Turkes, 2013. "Current Characteristics of the Romanian Banking Market," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(4), pages 145-149, December.
• Constantin Alexandru Stanica & Mirela Catalina (Vint) Turkes, 2013. "Customer Loyalty and Retention - New Trend on the Traditional/Virtual Market," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(4), pages 231-234, December.
• Santosh Kumar, 2013. "Identifying the Impact of Individual Differences on the Basis of Affect Intensity Measure on Consumers Response to Advertising Appeals," KASBIT MS Thesis Series, Khadim Ali Shah Bukhari Institute of Technology (KASBIT).
• Alexei Parakhonyak & Nick Vikander, 2013. "Optimal sales schemes for network goods," HSE Working papers WP BRP 41/EC/2013, National Research University Higher School of Economics.
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• Nusa Petek & Maja Konecnik Ruzzier, 2013. "Brand Identity Development and the Role of Marketing Communications: Brand Experts’ View," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 11(1 (Spring), pages 61-78.
• Christo A. Bisschoff & Hendrik P. Van Staaden & Amareza Buys, 2013. "The Effectiveness of Dual Branding in the Agricultural Sector," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 11(1 (Spring), pages 79-110.
• Iveta Korobaničová, 2013. "Marketing in Small and Medium Enterprises - A case study in Slovakia," Eszak-magyarorszagi Strategiai Fuzetek, Faculty of Economics, University of Miskolc, vol. 10(2), pages 82-89.
• Noémi Hajdú, 2013. "Strategic and Operative Marketing Controlling," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 9(01), pages 23-30.
• Enver Kutllovci, Ph.D & Venet Shala, Ph.D, 2013. "The role of strategic management on small business growth in Kosova," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 3(4), pages 87-92, April.
• Serkova, E., 2013. "Brand Of Educational Institution As A Factor Of Competitiveness," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, March.
• Fedorovih P., 2013. "Guerrilla Marketing As The Basis Of The Modern Advertising Compaign," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, March.
• Khatskelevich, A. & Tyakina, L., 2013. "Optimization By Reducing Its Assortment Categories," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, March.
• Chesnokova, M. & Kirillovskaya A., 2013. "Modern Marketing Tools In The New Economy: Experiential Marketing," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, March.
• Bulina, A., 2013. "Effects Of Adverse Selection On The Market Of Cultural Valuables," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, March.
• Kiryushkin, A., 2013. "Mechanism Of Marketing Activity Low Consulting Organization," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, March.
• Mokhnatkina, V. & Starikova, E., 2013. "Modern Tendences In The Methods Of Marketing Research Application," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, March.
• Myrzina, M. & Melekhina, A., 2013. "Product Promotion Improvement," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, March.
• Novikova, K. & Nekrasova, E., 2013. "Crm-Conseption As The Basis For A Bank’S Customer-Oriented Strategy," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, March.
• Kerzina, E. & Farahutdinova, L., 2013. "Business environment and Russian Small Business," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, July.
• Kirillov, A. & Kuznetcova, E. & Martirosian, M., 2013. "JSC “ALFA-BANK” marketing policy. problems and perspectives," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, July.
• Prokopiev, I. & Timofeeva, O., 2013. "Russian agro industrial enterprises competitiveness in the modern economy," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, July.
• Prokopiev, I. & Yasireva, E., 2013. "Food market modern tendencies," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, July.
• Chesnokova, M., 2013. "An Enterprise Competitive Strategy Definition On The Example Ofjsc “Confectory Enterprise “Permskaya," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, July.
• Bonchukova, D. & Starobinskaya, N., 2013. "Strategic marketing and competitiveness of high school," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, July.
• Bulina, A., 2013. "Information asymmetry on markets of cultural goods," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, July.
• Goldyrev, E. & Kuznetcova, E., 2013. "Innovative client-oriented technology of «Savings bank of Russia»," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, July.
• Diakonidze, M. & Pyankov, V., 2013. "Product Promotion Improvement," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, July.
• Novikova, K. & Kerzina, E. & Nekrasova, D., 2013. "The GEMBA-management role in bank culture," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, July.
• Kel'bakh, E. & Kocharyan, A., 2013. "Marketing research of the competitive strategies of the main product retail networks of Perm," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Bonchukova, D. & Starobinskaya, N., 2013. "Marketing of high school: challenges and evaluation of problems," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Chesnokova, M., 2013. "New marketing techniques: creative advertising," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Efimova, D., 2013. "Defining the range of rates to control the size of revenues," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Kirushkin, A. A., 2013. "Experimental verification of the control mechanism of marketing activities of small consulting organization," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Medvedeva, E. & Blyumina, A. & Piskunov, V., 2013. "Research of preferences of consumers of household filters for water purification by the fokus-grupp method," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Valeria De Bonis & Alessandro Gandolfo, 2013. "The Italian Model of Gambling Taxation: Fiscal Policy Guidelines for the «Sustainable Development» of an Important and Controversial Market," Economia dei Servizi, Società editrice il Mulino, issue 3, pages 239-258.
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• Brett Danaher & Michael D. Smith & Rahul Telang, 2014. "Piracy and Copyright Enforcement Mechanisms," Innovation Policy and the Economy, University of Chicago Press, vol. 14(1), pages 25-61.
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• Mano, Yukichi & Akoten, John & Yoshino, Yutaka & Sonobe, Tetsushi, 2014. "Teaching KAIZEN to small business owners: An experiment in a metalworking cluster in Nairobi," Journal of the Japanese and International Economies, Elsevier, vol. 33(C), pages 25-42.
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  • Yukichi Mano & John Akoten & Yutaka Yoshino & Tetsushi Sonobe, 2013. "Teaching KAIZEN to Small Business Owners: An Experiment in a Metalworking Cluster in Nairobi," GRIPS Discussion Papers 13-06, National Graduate Institute for Policy Studies.
• Pedro Bordalo & Nicola Gennaioli & Andrei Shleifer, 2016. "Competition for Attention," Review of Economic Studies, Oxford University Press, vol. 83(2), pages 481-513.
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• Brett Danaher & Michael D. Smith & Rahul Telang, 2014. "Piracy and Copyright Enforcement Mechanisms," Innovation Policy and the Economy, University of Chicago Press, vol. 14(1), pages 25-61.
  • Brett Danaher & Michael D. Smith & Rahul Telang, 2013. "Piracy and Copyright Enforcement Mechanisms," NBER Chapters,in: Innovation Policy and the Economy, Volume 14, pages 25-61 National Bureau of Economic Research, Inc.
  • Brett Danaher & Michael D. Smith & Rahul Telang, 2013. "Piracy and Copyright Enforcement Mechanisms," NBER Working Papers 19150, National Bureau of Economic Research, Inc.
• Yi Qian & Hui Xie, 2013. "Drive More Effective Data-Based Innovations: Enhancing the Utility of Secure Databases," NBER Working Papers 19586, National Bureau of Economic Research, Inc.
• Mirela Costencu & Claudia–Nicoleta Dobrescu, 2013. "Substantiating The Development Strategies For Tourism In Protected Areas," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
• Rodica Boier, 2013. "An Exploratory Research On Relationships With Stakeholders In Innovation," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
• Rodica Boier, 2013. "Relationship Marketing In The Innovation Processes," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
• Cristina Cîrtita-Buzoianu, 2013. "The Political Actor’S Brand In The 2012 Bacau Electoral Campaign," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
• Claudia-Nicoleta Dobrescu & Mirela Costencu, 2013. "Information Campaigns – Means Of Communication With Customers," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
• Ioana Olariu, 2013. "Conceptual Issues Regarding Reverse Logistics," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
• Ioana Olariu, 2013. "Selling, Delivery And Trade Marketing – An Operational Trident Of The Distribution System," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
• Dorian Pocovnicu & Madalina Manolache & Gheorghe Epuran, 2013. "A Framing Of Future European Parliament Elections 2014 In A Social Media Context," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
• Diana Magdalena Prihoanca, 2013. "“First Home” – A Banking Product Or A Social Product?," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
• Laura Catalina Timiras, 2013. "Influences Of The Purchasing Power Change On The Evolution Of The Agroalimetary Markets On European Union Level," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
• Hsiu-Li Liao & Su-Houn Liu & Chi-Wen Lin, 2013. "Information, Experience and Destination Marketing - The Influence of Interactivity on Tourism Website," Review of Economics & Finance, Better Advances Press, Canada, vol. 3, pages 58-69, August.
• Todor Krastevich, 2013. "Using Predictive Modeling to Improve Direct Marketing Performance," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 25-55.
• Evgeni Stanimirov & Vladimir Jechev, 2013. "Consumer Orientation as a Factor for Satisfying the Clients," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 56-89.
• Nadejda Dimova, 2013. "Brand management – catalyst in current business," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 5, pages 122-140.
• Alt Mónika Anetta, 2013. "Measuring Romanian Large FMCG Retail Chains Efficiency During the Period Economic Crisis Between 2006-2011," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Ovidiu I. Moisescu & Oana A. Gica, 2013. "The Effect Of Demographics And Travel Frequency On The Relationship Between Service Quality And Brand Loyalty In The Case Of Traditional Travel Agencies," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Azar, Ofer H., 2014. "Optimal strategy of multi-product retailers with relative thinking and reference prices," International Journal of Industrial Organization, Elsevier, vol. 37(C), pages 130-140.
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• Andrew T. Young & Daniel Levy, 2014. "Explicit Evidence of an Implicit Contract," Journal of Law, Economics, and Organization, Oxford University Press, vol. 30(4), pages 804-832.
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  • Andrew T. Young & Daniel Levy, 2013. "Explicit Evidence of an Implicit Contract," Working Papers 2013-06, Bar-Ilan University, Department of Economics.
  • Andrew T. Young & Daniel Levy, 2013. "Explicit Evidence of an Implicit Contract," Working Paper series 49_13, Rimini Centre for Economic Analysis.
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  • Young, Andrew & Levy, Daniel, 2006. "Explicit Evidence on an Implicit Contract," MPRA Paper 926, University Library of Munich, Germany.
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• Pinghan Liang, 2013. "Exit and Voice: A Game-theoretic Analysis of Customer Complaint Management," Pacific Economic Review, Wiley Blackwell, vol. 18(2), pages 177-207, May.
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• Chenhang Zeng, 2013. "Optimal Advance Selling Strategy under Price Commitment," Pacific Economic Review, Wiley Blackwell, vol. 18(2), pages 233-258, May.
  • Chenhang Zeng, 2012. "Optimal Advance Selling Strategy under Price Commitment," SDU Working Papers 2012-03, School of Economics, Shandong University.
• VINEREAN Simona & CETINA Iuliana & DUMITRESCU Luigi & TICHINDELEAN Mihai, 2013. "Modelling Employee Engagement In Relation To Csr Practices And Employee Satisfaction," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 65(1), pages 21-37.
• VINEREAN Alexandra, 2013. "Consumer Behavior In Tourism And The Influencing Factors Of The Decision Making Process," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 65(2), pages 186-198.
• VINEREAN Alexandra, 2013. "Correlation Analysis For Tourism Hedonic And Utilitarian Motivators In The Decision Making Processâ," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 65(3), pages 82-93.
• RADULESCU Violeta & VOSLOBAN Raluca Ioana & STOICA Ivona, 2013. "Leading Employees Through Change - The Role Of Internal Marketing," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 65(3), pages 94-103.
• VINEREAN Alexandra, 2013. "Premises Of Gastronomic Tourism," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 65(4), pages 21-32.
• František Milichovský, 2013. "New Tools for Effective Marketing Communications," Acta Universitatis Bohemiae Meridionales, University of South Bohemia in Ceske Budejovice, vol. 16(1), pages 35-43.
• L. Lambertini, 2013. "Coordinating Static and Dynamic Supply Chains with Advertising through Two-Part Tariffs," Working Papers wp874, Dipartimento Scienze Economiche, Universita' di Bologna.
• Nicolae Razvan DECUSEARA, 2013. "Using The General Electric / Mckinsey Matrix In The Process Of Selecting The Central And East European Markets," Management Strategies Journal, Constantin Brancoveanu University, vol. 19(1), pages 59-66.
• Elena, ENACHE & Cristian, MOROZAN, 2013. "Communication Through Websites Achieved By The City Halls Of Pitesti, Braila And Râmnicu-Vâlcea," Management Strategies Journal, Constantin Brancoveanu University, vol. 21(3), pages 33-40.
• Carmen-Maria, IORDACHE & Alexandrina, SÎRBU, 2013. "Customer Loyalty - The Guaranteed Success Of An Organization On The Market," Management Strategies Journal, Constantin Brancoveanu University, vol. 22(4), pages 41-48.
• Mihaela, ASANDEI & Andreea-Daniela, GANGONE, 2013. "The Symphony Of Tulips In The Post-Accession Strategy Of The City Of Pitesti," Management Strategies Journal, Constantin Brancoveanu University, vol. 22(Special), pages 383-389.
• Razvan-Nicolae, DECUSEARA & Sorin-Daniel, MANOLE, 2013. "The Marketing Of Cooperative Societies," Management Strategies Journal, Constantin Brancoveanu University, vol. 22(Special), pages 411-419.
• Elena, ENACHE & Manuela-Rozalia, GABOR & Cristian, MOROZAN, 2013. "Considerations About Dental Tourism Development And Its Specific Marketing In Romania," Management Strategies Journal, Constantin Brancoveanu University, vol. 22(Special), pages 420-426.
• Andreea-Daniela, GANGONE & Mihaela, ASANDEI, 2013. "The Map Of Sustainable European Retail," Management Strategies Journal, Constantin Brancoveanu University, vol. 22(Special), pages 427-435.
• Adina, MOISE-TITEI & Daniel, MOISE, 2013. "The Benefits Of Using Trainings In Organizations As A Way Of Communicating With The Stakeholders," Management Strategies Journal, Constantin Brancoveanu University, vol. 22(Special), pages 446-449.
• Carmen-Gabriela, SECARA, 2013. "Strategies Of Brand Creation Through Communication. Romanian Brands," Management Strategies Journal, Constantin Brancoveanu University, vol. 22(Special), pages 457-462.
• Miroslava Zamykalová & Soňa Gullová, 2013. "Nové Trendy Na Vybraných Asijských Trzích," Medzinarodne vztahy (Journal of International Relations), Ekonomická univerzita, Fakulta medzinárodných vzÅ¥ahov, vol. 11(2), pages 39-52.
• Jana Majerová, 2013. "Vybrané Právne Aspekty Franchisingu V Obchodných Vzťahoch," Medzinarodne vztahy (Journal of International Relations), Ekonomická univerzita, Fakulta medzinárodných vzÅ¥ahov, vol. 11(4), pages 78-96.
• Rui Fragoso, 2013. "Planning Marketing Channels: Case of the Olive Oil Agribusiness in Portugal," CEFAGE-UE Working Papers 2013_07, University of Evora, CEFAGE-UE (Portugal).
• Thierry Warin & Nathalie De Marcellis-Warin & William Sanger & Bertrand Nembot & Venus Hosseinali Mirza, 2015. "Corporate reputation and social media: a game theory approach," International Journal of Economics and Business Research, Inderscience Enterprises Ltd, vol. 9(1), pages 1-22.
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• Ștefan MATEI, 2013. "Managementul Strategic Al Resurselor Umane În Companiile Viticole Mici Şi Mijlocii," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 27, pages 108-114, February.
• Corina AnaMaria IOAN & Florin Alexandru LUCA & Constantin SASU, 2013. "The Specificity Of Personal Brand. Literature Review," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 29, pages 165-170, October.
• Corina AnaMaria IOAN & Florin Alexandru LUCA & Constantin SASU, 2013. "Personal Brand – From Theory To Practice In Contemporary Society. Literature Review," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 29, pages 171-182, October.
• Ion Gr. IONESCU, 2013. "Hypermarket's adapting at the financial crisis conditions," Management Intercultural, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 29, pages 201-207, October.
• Petyo BOSHNAKOV & Georgi MARINOV, 2013. "A Comparative Study Of Demand For Local And Foreign Wines In Bulgaria," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 5-10, November.
• Silvia-Mihaela PAVEL, 2013. "Advertising and Wine Language: Considerations on New Consumption Patterns," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 49-57, November.
• Alina LAZOC & Dina Maria LUȚ, 2013. "Evaluating Skills And Challenges As Antecedents Of Compelling Online Information-Seeking Experiences," Network Intelligence Studies, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 1, pages 61-67, July.
• Ștefan MATEI, 2013. "Conceptual Clarification Of Strategic Human Resource Management And The Way It Is Implemented," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 1, pages 182-191, June.
• Stefan MATEI, 2013. "Strategies To Promote Wine Products On Foreign Markets Through The Network Distribution Of Goods," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 1, pages 363-373, June.
• Alexandru Lucian MIHAI, 2013. "Sport Marketing Mix Strategies," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 1, pages 298-303, June.
• Liliana Adela ZIMA, 2013. "Brand Management At General Motor’S Europe," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 1, pages 236-244, June.
• Ion Gr. IONESCU, 2013. "Hypermarket's adapting at the financial crisis conditions," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 137-142, October.
• Alexandru Lucian MIHAI, 2013. "Sport Promotion Strategies," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 180-185, October.
• Matei ȘTEFAN, 2013. "Conceptual clarification of planning and strategic thinking in human resource management," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 174-179, October.
• Silvio Borrero & Ana Bolena Escobar & Aura María Cortés & Luis Carlos Maya, 2013. "Poor and distressed, but happy: situational and cultural moderators of the relationship between wealth and happiness," ESTUDIOS GERENCIALES, UNIVERSIDAD ICESI, March.
• Edgar Sanabria Torres & Carlos Orlando Parra Penagos, 2013. "Caracterización del comprador sogamoseño en súper e hipermercados," ESTUDIOS GERENCIALES, UNIVERSIDAD ICESI, March.
• María de Fátima León & María Virginia Baptista, 2013. "Estrategias de lealtad de clientes en la banca universal," ESTUDIOS GERENCIALES, UNIVERSIDAD ICESI, June.
• Mónica Rengifo Mera & Luciana Manfredi, 2013. "Carvajal marca la diferencia: nuevo posicionamiento de marca como símbolo de transformación organizacional," ESTUDIOS GERENCIALES, UNIVERSIDAD ICESI, June.
• Pedro Julián Ramírez Angulo & Edison Jair Duque Oliva, 2013. "Involucramiento de producto y lealtad de marca para productos de consumo masivo en Bogotá D.C," ESTUDIOS GERENCIALES, UNIVERSIDAD ICESI, September.
• Claudia Marcela Correa Malagón & Edison Jair Duque Oliva, 2013. "Evaluación del concepto de valor para el consumidor en el marketing y el diseño. Una revisión conceptual," REVISTA CRITERIO LIBRE, UNIVERSIDAD LIBRE - SEDE PRINCIPAL, January.
• Jaime Waldo Carvajal Pedraza & Edgar Enrique Zapata Guerrero, 2013. "Análisis de percepciones de consumidores de bebidas alcohólicas - productos cerveceros," REVISTA CRITERIO LIBRE, UNIVERSIDAD LIBRE - SEDE PRINCIPAL, January.
• Jaqueline Medina Valencia & Edisonn Jair Duque Oliva, 2013. "Marcas del distribuidor: evolución y caracterización del concepto," REVISTA CRITERIO LIBRE, UNIVERSIDAD LIBRE - SEDE PRINCIPAL, June.
• José Gabriel Carvajal Orozco & José Hernán Parra & Julián Andrés Valencia García, 2013. "Derechos humanos en las organizaciones de Manizales: una evaluación de eventos de vulneración en los empleados," REVISTA CRITERIO LIBRE, UNIVERSIDAD LIBRE - SEDE PRINCIPAL, June.
• José Manuel Villamarín García & Julián Ramírez Angulo, 2013. "Comunicaciones de mercadeo en relaciones industriales," REVISTA CRITERIO LIBRE, UNIVERSIDAD LIBRE - SEDE PRINCIPAL, June.
• Leonardo Ortegón Cortázar, 2013. "Relación entre valor de marca y las ventas. Un estudio aplicado en compañías agroquímicas. Correlación entre valor de marca y valor de ventas," REVISTA CIENCIAS ESTRATÉGICAS, UNIVERSIDAD PONTIFICIA BOLIVARIANA, January.
• Verónica Henao Posada, 2013. "Internacionalización e Internet: Nueva mirada al Marketing Internacional," REVISTA AD-MINISTER, UNIVERSIDAD EAFIT, March.
• Collart, Alba J. & Palma, Marco A. & Carpio, Carlos E., 2013. "Consumer Response to Point of Purchase Advertising for Local Brands," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 0(Number 2), pages 1-14, May.
  • Collart, Alba J. & Palma, Marco A. & Carpio, Carlos E., 2013. "Consumer Response to Point of Purchase Advertising for Local Brands," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 45(02), pages 229-242, May.
• Zsolt Katona, 2013. "Competing for Influencers in a Social Network," Working Papers 13-06, NET Institute.
• Mano, Yukichi & Akoten, John & Yoshino, Yutaka & Sonobe, Tetsushi, 2014. "Teaching KAIZEN to small business owners: An experiment in a metalworking cluster in Nairobi," Journal of the Japanese and International Economies, Elsevier, vol. 33(C), pages 25-42.
  • Yukichi Mano & John Akoten & Yutaka Yoshino & Tetsushi Sonobe, 2013. "Teaching KAIZEN to Small Business Owners: An Experiment in a Metalworking Cluster in Nairobi," NBER Chapters,in: Experiments for Development: Achievements and New Directions National Bureau of Economic Research, Inc.
  • Yukichi Mano & John Akoten & Yutaka Yoshino & Tetsushi Sonobe, 2013. "Teaching KAIZEN to Small Business Owners: An Experiment in a Metalworking Cluster in Nairobi," GRIPS Discussion Papers 13-06, National Graduate Institute for Policy Studies.
• I. Kotliarov., 2013. "How Can Farmers Get Access to Customers?," VOPROSY ECONOMIKI, N.P. Redaktsiya zhurnala "Voprosy Economiki", vol. 3.
• Mirela-Cristina Voicu, 2013. "Characteristics Of The Consumer Preferences Research Process," Global Economic Observer, "Nicolae Titulescu" University of Bucharest, Faculty of Economic Sciences;Institute for World Economy of the Romanian Academy, vol. 1(1), pages 126-134, May.
• Michael P. Keane & Nada Wasi, 2013. "The Structure of Consumer Taste Heterogeneity in Revealed vs. Stated Preference Data," Economics Papers 2013-W10, Economics Group, Nuffield College, University of Oxford.
• Krasimir Marinov, 2013. "Measuring Results of New Product Development," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 106-117, September.
• Galina Mladenova, 2013. "Marketing Strategies of Companies in Bulgaria in Times of Economic Crisis," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 13-23, September.
• Todor Krastevich, 2013. "Predicting Consumer Choices Through Analysis of Interactions in Social Networks," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 24-40, September.
• Vesselin Blagoev & Michael Minkov, 2013. "Should we take into account national culture as we develop our marketing product policy?," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 5-12, September.
• Tatyana Netseva-Porcheva, 2013. "Application of the Price Discrimination in Marketing," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 51-63, September.
• Pencho Ivanov, 2013. "Marketing as Management Concept," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 64-73, September.
• Nikolay Vankov, 2013. "The strategic dimensions of Political Marketing," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 74-80, September.
• Roman Cristina Teodora & Vasilache Silviu, 2013. "Factors And Reasons That Can Make Users To Increase The Usage Of Smartphone Services," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1625-1634, July.
• Bente Florina, 2013. "The Public Servants Perceptions Regarding Communication Within Local Public Administration," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1713-1722, July.
• Herțanu Andreea & Axenia Bianca Boitor, 2013. "The Impact Of Marketing Experiments On The Relationship Between Software Producers And Their Retailers," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1723-1732, July.
• Gordan Camelia & Pop Marius Dorel, 2013. "Incorporating Market Orientation In Higher Education Institutions," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1743-1752, July.
• Gurau Calin, 2013. "Factors Influencing Customers' Behaviour Towards Trusted Service Providers: An Investigation Of Four Service Settings," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1753-1764, July.
• Jurca Maria Alina & Plăiaș Ioan, 2013. "Schema Congruity - A Basis For Evaluating Ambient Advertising Effectiveness," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1765-1774, July.
• Maxim Alexandru, 2013. "Methodological Considerations Regarding The Segmentation Of Household Energy Consumers," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1775-1785, July.
• Namolosu Simona Mihaela, 2013. "Segmentation Of Sme Portfolio In Banking System," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1786-1796, July.
• OLAHUT Meda Roxana & PLAIAS Ioan, 2013. "The Effects Of Ambient Scent On Consumer Behavior: A Review Of The Literature," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1797-1806, July.
• Pop Nicolae Alexandru & Draghescu Florin & Rosca Vlad, 2013. "Global Competition And Romania'S National Competitive Advantage," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1807-1814, July.
• Săniuţă Adina & Roman Mihaela & Petrişoaia Carmen & Pop Nicolae Al., 2013. "Innovation, Customer Attachment Source In Retail Services Empirical Research In Diy Retail," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1815-1826, July.
• VEGHES Calin & ORZAN Mihai & ACATRINEI Carmen & DUGULAN Diana, 2013. "Private Information Revealed By Romanian Facebook Users - An Exploratory Assessment," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1827-1834, July.
• Vierasu Timotei, 2013. "How Much Can We Trust Public Opinion Polls?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1835-1844, July.
• Drule Alexandra-Maria & Chiº Alexandru & Dunca Adina-Georgeta, 2013. "Exploratory Research Regarding Romanians’ Perception About The Regional Brand “Maramureª”," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 776-785, July.
• Lacurezeanu Ramona & Stanca Liana & Chis Alexandru, 2013. "Approaches To Analyze The Quality Of Romanian Tourism Web Sites," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 786-796, July.
• Ravar Anamaria Sidonia & Mahika Cristina, 2013. "What Motivates Cultural Tourists? An Analysis Of Bucharest Inhabitants’ Motivation To Visit The Centre Region," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 825-834, July.
• Bente Corneliu, 2013. "Service Quality: A Case Study Of Banca Romaneasca," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 421-429, December.
• Bente Corneliu, 2013. "The Quality Of Banking Services - A Basic Premise Of A Bank Sustainability," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 430-439, December.
• Neamtu Florentina, 2013. "The Need Of Rethinking The Public Administration System In The Context Of The Growing Power Of The Civil Society," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 587-594, December.
• Neamtu Florentina, 2013. "Stakeholders, The Determinant Factors In Development And Operationalization Of E-Governance In Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 595-604, December.
• Gordan Camelia & Pop Marius Dorel, 2013. "Mission Statements In Higher Education: Context Analysis And Research Agenda," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 653-663, December.
• Liliana Adela Zima, 2013. "Marketing Requirements For Develop A Brand In Automotive Industry," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 664-671, December.
• Mone Sorina-Diana & Pop Marius-Dorel & Racolta-Paina Nicoleta-Dorina, 2013. "Marketing Performance In Romanian Small And Medium-Sized Enterprises - A Qualitative Study," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 672-680, December.
• Oana Maria Secara & Dinu Vlad Sasu, 2013. "The Impact Of Globalization In The Industry Of Cosmetics," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 681-691, December.
• Branimir Dukic & Jelena Stanisic & Nenad Stanisic, 2013. "Crm As A Key To Business Success Of E-Commerce," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 9, pages 139-152.
• Mane Medic & Mladen Pancic & Sasa Ilic, 2013. "Quality Management In The Function Of Public Transport," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 9, pages 273-284.
• Erik Ruzic & Sanja Dolenec, 2013. "Internal Marketing Philosophy: The Case Of The Croatian Banks," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 9, pages 527-538.
• Thomas Cleff & Silvia Dörr & Andrew Vicknair & Nadine Walter, 2013. "Brand Experience – How It Relates To Brand Personality, Consumer Satisfaction And Consumer Loyalty. An Empirical Analysis Of The Adidas Brand," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 9, pages 731-754.
• Miroslav Skoro, 2013. "The Role Of Marketing In The Evolution Of The Music Industry," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 9, pages 781-790.
• Martina Bris Alic & Alen Alic & Josip Zuparic, 2013. "Advertising Within The Branding Process Of The Croatian Wood Industry," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 9, pages 93-104.
• Stanciu Anca Cristina & Constandache Mihaela & Racoceanu Cristina, 2013. "The Importance of Commercial Services in the Trade Activity," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1003-1008, May.
• Sudacevschi Mihaela, 2013. "Issues of Marketing Strategies in the Banking Industry," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1018-1022, May.
• Dinculescu Elena – Silvia & Antonescu Mirela Eugeni, 2013. "The CRM a Solution for the Banks Management," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 304-307, May.
• Asandei Mihaela & Gangone Andreea-Daniela, 2013. "The Hypermarket – A Solution to Develop the Romanian Retail," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 690-695, May.
• Balabanits Anzhelika & Minakova Iryna, 2013. "Improvement of the Marketing Interaction based on Information Technologies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 696-701, May.
• Ciceo Andreea & Ionescu Andreea, 2013. "A Critical Review of Service Quality," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 736-740, May.
• Ciorasteanu Gianina & Mihailescu Mariana, 2013. "Online Marketing for Small Strategic Thinking Farmers in Organic Farming," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 752-756, May.
• Dinu Gabriel, 2013. "Models of Voter Behavior," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 768-771, May.
• Ioan Corina AnaMaria & Luca Florin Alexandru & Sasu Constantin, 2013. "Social Networks – Challenge and Oportunity in the Development of Personal Brand Marketing Strategies in the Virtual Environment," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 800-805, May.
• Ionescu Andreea & Ciceo Andreea Teodora, 2013. "Particularities of the Marketing Communication Strategy through Social Media," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 806-809, May.
• Isachi Silvia Elena & Chi?iga Georgiana, 2013. "The Importance of Marketing Activities during the Economic Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 820-824, May.
• Luca Florin Alexandru & Ioan Corina AnaMaria & Sasu Constantin, 2013. "Implementation and Development of the ”Employer Branding Management” Concept on the Romanian Labor Market in the Current Economic and Social Context," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 848-854, May.
• Morozan Cristian & Enache Elena, 2013. "Brand Communication For Youth," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 874-879, May.
• Morozan Cristian & Enache Elena, 2013. "Online Performance Through the Affiliate Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 880-884, May.
• Muhcina Silvia & Moraru Andreea – Daniela & Fronea Ciprian Mihail, 2013. "Image and Identity in the Academic Field," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 885-888, May.
• Olteanu Laura, 2013. "Dynamics of Tourist Accommodation Possibilities in Romania Under the Impact of Economic Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 923-928, May.
• Olteanu Laura, 2013. "Consumer Preferences for Products and Tourism Services in Romania Between 2008-2011," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 929-934, May.
• Oncioiu Ionica, 2013. "An Empirical Study of Consumer Behavior in the Cuban Mobile Phone Market," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 935-940, May.
• Sãlãgean Liana – Ramona, 2013. "Marketing Policies, Promotion and Communication on Pharmaceutical Market in Romania and European Union," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 984-988, May.
• Slavova Milanka, 2013. "Integrating Internal Branding in Marketing Strategy," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 989-998, May.
• Balaceanu Valeria Arina & Sisea Dana - Gabriela, 2013. "Directions and Ways of Improving the Quality Assurance System Banking in RomaniaAbstract:Increasing the competitiveness of organizations by promoting quality, is a specific and constant concern of the," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 365-369, May.
• Platon Otilia-Elena, 2013. "The Role of Social Media Marketing in Strengthening the Brand ImageAbstract:The presence of companies on Social Media has become a widespread phenomenon, both globally and also in our country. By usin," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 466-470, May.
• Amparo Baviera-Puig & Juan Buitrago-Vera & José Enrique Rodríguez-Barrio, 2013. "Un modelo de geomarketing para la localización de supermercados: diseño y aplicación práctica," DOCFRADIS Working Papers 1301, Catedra Fundación Ramón Areces de Distribución Comercial, revised Mar 2013.
• Jana Prodanova & Sonia San Martín Gutiérrez, 2013. "Todos los compradores Online de billetes de transporte no son iguales," DOCFRADIS Working Papers 1302, Catedra Fundación Ramón Areces de Distribución Comercial, revised Mar 2013.
• F. Javier de la Ballina Ballina & Rodolfo Vázquez Casielles, 2013. "Regulación de horarios comerciales, aumento de grandes formatos de distribución e implicaciones económicas: evidencias en el sector de la Distribución Comercial española," DOCFRADIS Working Papers 1303, Catedra Fundación Ramón Areces de Distribución Comercial, revised Mar 2013.
• Santiago González Hernando & Víctor Iglesias Argüelles & Celina González Mieres, 2013. "¿Cómo afectan las prescripciones de terceras partes a las evaluaciones del consumidor y a la prima de precio del producto?," DOCFRADIS Working Papers 1304, Catedra Fundación Ramón Areces de Distribución Comercial, revised Dec 2013.
• Gemma García Ferrer & Carmen García García, 2013. "Construcción y validación inicial de una escala para medir la personalidad de los establecimientos comerciales," DOCFRADIS Working Papers 1305, Catedra Fundación Ramón Areces de Distribución Comercial, revised Mar 2013.
• María del Carmen Alarcón del Amo & Andrés Cúneo Zúñiga & Pilar López Belbeze, 2013. "Compra de marcas de distribuidor y estilos de vida: una segmentación latente de los consumidores," DOCFRADIS Working Papers 1307, Catedra Fundación Ramón Areces de Distribución Comercial, revised Dec 2013.
• D. T. Vergura, 2013. "Recreational Gamblers’ Perspective Of Gambling: An Exploratory Study," Economics Department Working Papers 2013-MK01, Department of Economics, Parma University (Italy).
• D. T. Vergura, 2013. "Credenze: I Dadi Truccati Del Gioco D’Azzardo," Economics Department Working Papers 2013-MK02, Department of Economics, Parma University (Italy).
• D. T. Vergura & S. Latusi, 2013. "La Mobilità Del Consumatore Tra Formati Distributivi Nel Settore Dell’Abbigliamento: Un’Indagine Empirica," Economics Department Working Papers 2013-MK03, Department of Economics, Parma University (Italy).
• Paula Bajdor, 2013. "Cause Related Marketing As One Of The Sustainable Marketing’S Dimensions – The Essence And Practical Examples," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 7(1), pages 89-100, June.
• Piotr Cyrek, 2013. "Scale And Scope Of Cooperation Between Food Retailers And Their Economic Condition," Oeconomia Copernicana, Institute of Economic Research, vol. 4(1), pages 131-145, March.
• Andreea Botoș & Nicolae Teodorescu & Ion Pârgaru & Aurelia-Felicia Stăncioiu & Anamaria-Cătălina Radu, 2013. "Souvenirs - Factor Influencing the Tourism Activity. Case Study: Opinions of Young People on Souvenirs," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 13(1), pages 15-34.
• Valeria De Bonis & Alessandro Gandolfo, 2013. "The Italian Model of Gambling Taxation: Fiscal Policy Guidelines for the «Sustainable Development» of an Important and Controversial Market," Economia dei Servizi, Società editrice il Mulino, issue 3, pages 239-258.
  • Alessandro Gandolfo & Valeria De Bonis, 2013. "The Italian model of gambling taxation: fiscal policy guidelines for the "sustainable development" of an important and controversial market," Discussion Papers 2013/173, Dipartimento di Economia e Management (DEM), University of Pisa, Pisa, Italy.
• Gabriella Lovász, 2013. "Externalities in Connection with a Community Garden," Proceedings of FIKUSZ '13,in: Pál Michelberger (ed.), Proceedings of FIKUSZ '13, pages 123-132 Óbuda University, Keleti Faculty of Business and Management.
• Gergely Krisztián Horváth, 2013. "Information Security Management for SMEs:Implementating and Operating a Business Continuity Management System (BCMS) Using PDCA Cycle," Proceedings of FIKUSZ '13,in: Pál Michelberger (ed.), Proceedings of FIKUSZ '13, pages 133-141 Óbuda University, Keleti Faculty of Business and Management.
• Gábor Fazekas, 2013. "The Relationship between the Maritime Transport and the Chinese FDI," Proceedings of FIKUSZ '13,in: Pál Michelberger (ed.), Proceedings of FIKUSZ '13, pages 19-32 Óbuda University, Keleti Faculty of Business and Management.
• Katalin Kovács, 2013. "Organizational Innovation through Living Labs for Optimizing the Energy Usage of Blocks of Flats," Proceedings of FIKUSZ '13,in: Pál Michelberger (ed.), Proceedings of FIKUSZ '13, pages 33-44 Óbuda University, Keleti Faculty of Business and Management.
• Péter Németh & Eszter Jakopánecz & Mária Törõcsik, 2013. "Gender Attitudes about Traditional and Renewable Energy Resources," Proceedings of FIKUSZ '13,in: Pál Michelberger (ed.), Proceedings of FIKUSZ '13, pages 45-54 Óbuda University, Keleti Faculty of Business and Management.
• Yulia Platonova, 2013. "Is the Concept of Sustainable Development a Contemporary Ideology?," Proceedings of FIKUSZ '13,in: Pál Michelberger (ed.), Proceedings of FIKUSZ '13, pages 55-66 Óbuda University, Keleti Faculty of Business and Management.
• Alex Pasquini & Emidio Galie, 2013. "COBIT 5 and the Process Capability Model. Improvements Provided for IT Governance Process," Proceedings of FIKUSZ '13,in: Pál Michelberger (ed.), Proceedings of FIKUSZ '13, pages 67-76 Óbuda University, Keleti Faculty of Business and Management.
• Ildikó Marosi, 2013. "Innovation Goals and Practices among Hungarian Small and Medium Enterprises," Proceedings of FIKUSZ '13,in: Pál Michelberger (ed.), Proceedings of FIKUSZ '13, pages 7-18 Óbuda University, Keleti Faculty of Business and Management.
• Attila Kovács, 2013. "New Ways for Companies to Develop Effective Lobbying Strategies in the European Parliament A case study in the field of the Common Agricultural Policy," Proceedings of FIKUSZ '13,in: Pál Michelberger (ed.), Proceedings of FIKUSZ '13, pages 77-96 Óbuda University, Keleti Faculty of Business and Management.
• Viktória Szoboszlai, 2013. "Current Shifts in Corporate Learning Meet'Enabler Competencies'," Proceedings of FIKUSZ '13,in: Pál Michelberger (ed.), Proceedings of FIKUSZ '13, pages 97-108 Óbuda University, Keleti Faculty of Business and Management.
• Tatiana M. C. Monteiro & Maria do Rosário A. Moreira & Paulo S. A. Sousa, 2013. "Relationship between Firm Size and Export Performance: An Exploratory Analysis," Economics and Management Research Projects: An International Journal, Open Access International Journals, vol. 3(1), pages 9-23, December.
• Meena Rambocas & João Gama, 2013. "Marketing Research: The Role Of Sentiment Analysis," FEP Working Papers 489, Universidade do Porto, Faculdade de Economia do Porto.
• Bercea, Monica Diana, 2013. "Quantitative versus qualitative in neuromarketing research," MPRA Paper 44134, University Library of Munich, Germany.
• Pinghan Liang, 2013. "Exit and Voice: A Game-theoretic Analysis of Customer Complaint Management," Pacific Economic Review, Wiley Blackwell, vol. 18(2), pages 177-207, May.
  • Liang, Pinghan, 2013. "Exit and voice: a game-theoretic analysis of customer complaint management," MPRA Paper 45268, University Library of Munich, Germany.
• Abdur Raheem, Syed & Akber, Fahad & Hashmi, Umair, 2013. "Aspects and Importance of Digital Media in Pakistan," MPRA Paper 46435, University Library of Munich, Germany.
• Cai, Jing & Song, Changcheng, 2013. "Do Hypothetical Experiences Affect Real Financial Decisions? Evidence from Insurance Take-up," MPRA Paper 46862, University Library of Munich, Germany.
• Singh, K.M. & Singh, R.K.P. & Jha, A.K. & Kumar, Abhay & Kumar, Anjani & Meena, M.S., 2013. "Feed and Fodder Value Chains in Bihar: Some Empirical Evidences," MPRA Paper 48651, University Library of Munich, Germany, revised 27 Jul 2013.
• Andrew T. Young & Daniel Levy, 2014. "Explicit Evidence of an Implicit Contract," Journal of Law, Economics, and Organization, Oxford University Press, vol. 30(4), pages 804-832.
  • Andrew T. Young & Daniel Levy, 2005. "Explicit Evidence on an Implicit Contract," Emory Economics 0519, Department of Economics, Emory University (Atlanta).
  • Young, Andrew & Levy, Daniel, 2013. "Explicit Evidence of an Implicit Contract," MPRA Paper 49174, University Library of Munich, Germany.
  • Andrew T. Young & Daniel Levy, 2013. "Explicit Evidence of an Implicit Contract," Working Paper series 49_13, Rimini Centre for Economic Analysis.
  • Andrew T. Young & Daniel Levy, 2013. "Explicit Evidence of an Implicit Contract," Working Papers 001-13, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Andrew T. Young & Daniel Levy, 2013. "Explicit Evidence of an Implicit Contract," Working Papers 2013-06, Bar-Ilan University, Department of Economics.
  • Young, Andrew & Levy, Daniel, 2006. "Explicit Evidence on an Implicit Contract," MPRA Paper 926, University Library of Munich, Germany.
  • Andrew T. Young & Daniel Levy, 2013. "Explicit Evidence of an Implicit Contract," Emory Economics 1309, Department of Economics, Emory University (Atlanta).
  • Andrew Young & Daniel Levy, 2005. "Explicit Evidence on an Implicit Contract," Macroeconomics 0506008, University Library of Munich, Germany, revised 24 Jan 2006.
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  • Andrew T. Young & Daniel Levy, 2005. "Explicit Evidence on an Implicit Contract," Working Papers 2005-04, Bar-Ilan University, Department of Economics.
  • Andrew T. Young & Daniel Levy, 2010. "Explicit Evidence on an Implicit Contract," Working Papers 10-07, Department of Economics, West Virginia University.
• Levy, Daniel, 2013. "Discussion of "Local News Online: Aggregators, Geo-Targeting and the Market for Local News" by George, L. and C. Hogendorn," MPRA Paper 50584, University Library of Munich, Germany.
• Oliveira, Eduardo, 2013. "The digital complexity in destination branding: the case of Portugal as tourism destination," MPRA Paper 52680, University Library of Munich, Germany, revised 03 Jan 2014.
• Omar, Emi Normalina & Jaafar, Harlina Suzana & Osman, Muhamad Rahimi & Nasruddin, Faisol, 2013. "Halalan Toyyiban Supply Chain The New Insights in Sustainable Supply Chain Management," MPRA Paper 52756, University Library of Munich, Germany, revised 2013.
• Bonev, Pavlin, 2013. "Бизнес Моделиране В Електронната Търговия
  [E-Commerce Business Modeling]," MPRA Paper 52916, University Library of Munich, Germany.
• Siddique, Muhammad & Hayat, Khizer & Akbar, Irfan & Cheema, Khaliq Ur Rehman, 2013. "Impediments Of Green Marketing In Pakistan," MPRA Paper 53196, University Library of Munich, Germany.
• Shafiq, Yasir & Shafique, Imran & Din, Muhammad Saadat & Cheema, Khaliq Ur Rehman, 2013. "Impact of Service quality on customer satisfaction: a study of hotel industry of Faisalabad, Pakistan," MPRA Paper 53198, University Library of Munich, Germany.
• Cheema, Khaliq Ur Rehman & Imtiaz, Nasir & Shafiq, Yasir, 2013. "Empirical Study of Consumer Ethics: A Comparative Study of Two Firms of Faisalabad, Pakistan," MPRA Paper 53199, University Library of Munich, Germany.
• Cambell-Kim, Deborah, 2013. "Lighthouse's Strategic Dilemmas," MPRA Paper 53350, University Library of Munich, Germany.
• Hairov, Bari, 2013. "Трансформация Логистического И Маркетингового Подходов
  [Transformation logistical and marketing approach]," MPRA Paper 59199, University Library of Munich, Germany.
• Raza, Ali & Karim, Emadul & abbas, omair & Sultan, Prof. Dr. Shair & Hasan, Syed Waqarul, 2013. "Effect of Branded Components on Consumer Perception of Quality and Brand Preference," MPRA Paper 75463, University Library of Munich, Germany, revised 07 Dec 2016.
• Jiří Sedláček, 2013. "Price Dispersion on the Internet: Empirical Comparison of Several Commodities from the Czech Republic," Central European Business Review, University of Economics, Prague, vol. 2013(1), pages 35-42.
• Ivan Tomek & Václav Stříteský & Radek Tahal, 2013. "Segmentation of Czech Consumers Based on the Attitudes Towards Money," Central European Business Review, University of Economics, Prague, vol. 2013(2), pages 19-24.
• Ilya Bolotov, 2013. "Analysis of the Retail Trade and Automotive Industry in the Russian Federation," Central European Business Review, University of Economics, Prague, vol. 2013(3), pages 7-14.
• Petr Král, 2013. "Could there be a luxury brand originating from the Czech Republic? The case of the Czech watchmaker Prim," Central European Business Review, University of Economics, Prague, vol. 2013(3), pages 15-21.
• Karel Havlicek & Pavla Breckova, 2013. "Significance and Differences of Marketing and Sales Controlling," Central European Business Review, University of Economics, Prague, vol. 2013(3), pages 36-42.
• Květa Olšanová, 2013. "Food Marketing to Children - Introduction to Ethical Issues," Central European Business Review, University of Economics, Prague, vol. 2013(3), pages 43-50.
• Martin Konečný & Daniela Kolouchová, 2013. "The Importance of Brand on B2B Markets: Expert Interviews with Hilti AG Managers," Central European Business Review, University of Economics, Prague, vol. 2013(4), pages 24-29.
• Martin Machek, 2013. "Brand Architecture as the Key Element of the Strategic Brand Management," Ekonomika a Management, University of Economics, Prague, vol. 2013(1), pages 66-75.
• TANASE, George Cosmin, 2013. "Organization And Planning Of Global Marketing Operations," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 4(1), pages 13-17, March.
• PURCAREA, Theodor, 2013. "Editorial: The Capital City of Romania, Bucharest, a Proper Place for Sharing Ideas on Competition Policy and Creating Shared Value within the Strong Commitment of Promoting the Competition Culture," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 4(2), pages 06-11, July.
• ROWELL, James, 2013. "Omni-Channel Retailing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 4(2), pages 12-15, July.
• TANASE, George Cosmin, 2013. "Implementing and Adapting Services Marketing to the Companys Structure, Systems and Culture," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 4(2), pages 22-25, July.
• TANASE, George Cosmin, 2013. "Global Product Policy Decisions: Developing New Products For Global Markets," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 4(3), pages 12-17, September.
• MIHAIESCU, Nicolaie, 2013. "It happens in Romania too," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 4(3), pages 18-21, September.
• ALBU, Tudorita, 2013. "A Key Message about the Richness of Our Country Brand: The Fantastic in the Works of Our Great Romanian Classics," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 4(3), pages 22-30, September.
• PURCAREA, Irina, 2013. "The Conferences Corner: European Conference on Social Media 2014, Brighton, UK Mini Track on Social Media and Innovation at ECSM 2014," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 4(3), pages 31-35, September.
• TANASE, George Cosmin, 2013. "The Customer Interaction Process: Managing Customer, the Service Encounter and Service Recovery," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 4(4), pages 12-17, December.
• Leonardo Bursztyn & Florian Ederer & Bruno Ferman & Noam Yuchtman, 2012. "Understanding Peer Effects in Financial Decisions: Evidence from a Field Experiment," NBER Working Papers 18241, National Bureau of Economic Research, Inc.
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• Victor Danciu, 2013. "Consumers’ Empowerement for a New Marketing Paradigm," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 16(49), pages 27-46, September.
• Levy, Daniel & Snir, Avichai, 2013. "Shrinking Goods," MPRA Paper 46040, University Library of Munich, Germany.
  • Daniel Levy & Avichai Snir, 2013. "Shrinking Goods," Working Paper series 20_13, Rimini Centre for Economic Analysis.
  • Levy, Daniel & Snir, Avichai, 2013. "Shrinking Goods," EconStor Preprints 104552, ZBW - German National Library of Economics.
  • Daniel Levy & Avichai Snir, 2013. "Shrinking Goods," Emory Economics 1303, Department of Economics, Emory University (Atlanta).
• Eleftherios Zacharias, 2013. "Strategic Positioning of Goods in a Market with a Niche," Working Paper series 36_13, Rimini Centre for Economic Analysis.
• Andrew T. Young & Daniel Levy, 2014. "Explicit Evidence of an Implicit Contract," Journal of Law, Economics, and Organization, Oxford University Press, vol. 30(4), pages 804-832.
  • Andrew T. Young & Daniel Levy, 2005. "Explicit Evidence on an Implicit Contract," Emory Economics 0519, Department of Economics, Emory University (Atlanta).
  • Andrew T. Young & Daniel Levy, 2013. "Explicit Evidence of an Implicit Contract," Working Paper series 49_13, Rimini Centre for Economic Analysis.
  • Andrew T. Young & Daniel Levy, 2013. "Explicit Evidence of an Implicit Contract," Working Papers 001-13, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Andrew T. Young & Daniel Levy, 2013. "Explicit Evidence of an Implicit Contract," Working Papers 2013-06, Bar-Ilan University, Department of Economics.
  • Young, Andrew & Levy, Daniel, 2006. "Explicit Evidence on an Implicit Contract," MPRA Paper 926, University Library of Munich, Germany.
  • Young, Andrew & Levy, Daniel, 2013. "Explicit Evidence of an Implicit Contract," MPRA Paper 49174, University Library of Munich, Germany.
  • Andrew T. Young & Daniel Levy, 2013. "Explicit Evidence of an Implicit Contract," Emory Economics 1309, Department of Economics, Emory University (Atlanta).
  • Andrew Young & Daniel Levy, 2005. "Explicit Evidence on an Implicit Contract," Macroeconomics 0506008, University Library of Munich, Germany, revised 24 Jan 2006.
  • Andrew T. Young & Daniel Levy, 2011. "Explicit Evidence on an Implicit Contract," Working Papers 2011-17, Bar-Ilan University, Department of Economics.
  • Andrew T. Young & Daniel Levy, 2005. "Explicit Evidence on an Implicit Contract," Working Papers 2005-04, Bar-Ilan University, Department of Economics.
  • Andrew T. Young & Daniel Levy, 2010. "Explicit Evidence on an Implicit Contract," Working Papers 10-07, Department of Economics, West Virginia University.
• Kantoglu , Baris & Torkul, Orhan & Altunisik, Remzi, 2013. "A Study on the Factors Affecting Student’s Satisfaction in E-learning: A Model Proposition," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 4(1), pages 121-121, January.
• Onaran, Berrin & Bulut, Zeki Atil & Ozmen, Alparslan, 2013. "A Study to Investigate the Effect of Customer Value on Customer Satisfaction, Brand Loyalty and Customer Relationship Management Performance," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 4(2), pages 1-37, April.
• Kangal, Ayça, 2013. "Means – End Chain Theory and Laddering Technique: Applications in Consumer Behavior Research," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 4(2), pages 1-55, April.
• Ozbek, Volkan & Ozer, Gokhan & Aydin, Kenan, 2013. "Evaluation of Business Administration Students’ Religiosity Levels and Ethical Intentions in the Context of Marketing Ethics," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 4(3), pages 111-111, July.
• Onaran, Berrin & Uyar, Ahmet & Avan, Ali, 2013. "Consumer Perceptions of Education-Based Corporate Social Responsibility Campaigns," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 4(3), pages 131-131, July.
• GARDAN, Daniel & GEANGU, Iuliana Petronela, 2013. "Peculiarities Of Marketing Communications In Cultural Marketing," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 4(3), pages 77-83.
• Fiedler, Martin, 2013. "Critical Considerations towards Contactless Payment Processes in the Retail Industry," Zeitschrift für interdisziplinäre ökonomische Forschung, Allensbach Hochschule, issue 1, pages 56-60, September.
• von Block-Schlesier, Benjamin, 2013. "Supervision, Controll and Reglementation of Multinational Enterprises in a Globalised World," Zeitschrift für interdisziplinäre ökonomische Forschung, Allensbach Hochschule, issue 1, pages 65-71, July.
• Da Huo, 2013. "Cluster Analysis of Market Potential in Emerging Markets: A Dynamic Research based on Markov Chain," Journal for Economic Forecasting, Institute for Economic Forecasting, vol. 0(4), pages 218-231, December.
• Doina I. POPESCU, 2013. "International Strategy Configuration," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(1), pages 116-126, March.
• Gheorghe JINGA, 2013. "Highly Applicable Management Methods regarding Physical Education in an University Environment," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(3), pages 438-449, July.
• Cezar CALUSCHI, 2013. "Improving a Car Dealership’s Communications through the Comunicom Direct Active Communication System," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(3), pages 473-481, July.
• Vlad ROSCA, 2013. "Systemic Relationship Marketing: Co-creating Sports Brand Equity with Fans and Other Stakeholders," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(3), pages 490-499, July.
• Trung QUANG DINH & Hilmar ?ór HILMARSSON, 2013. "Managing Entry or Expansion: Is Vietnam a Feasible Market for Advanced Food Processing Solution Providers?," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(4), pages 567-584, October.
• José de Freitas SANTOS & Pedro Bruno Mendonça da SILVA, 2013. "Participate (or not) in International Trade Fairs? Decision Factors of Portuguese Managers," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(5), pages 689-703, December.
• Olga Rauhut Kompaniets & Daniel Rauhut, 2013. "Place Marketing And Rural Municipalities In Northern Sweden: A Content Analysis Of Municipal Homepages," Romanian Journal of Regional Science, Romanian Regional Science Association, vol. 7(2), pages 11-36, DECEMBER.
• Vladimira Jurisova, 2013. "Affiliate marketing in the context of online marketing," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 5(1), pages 106-111, June.
• Daniela Kollarova & Magdalena Ungerova, 2013. "Quality in schools," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 5(1), pages 112-120, June.
• Renata Miklencicova & Bronislava Capkovicova, 2013. "Evaluation of performance and efficiency of the CRM," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 5(1), pages 144-151, June.
• Migle Eleonora Cernikovaite, 2013. "Brand value co-creation factors: stakeholder approach," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 6(2), pages 32-40, December.
• Cristian GHENA, 2013. "Marketingul in jurnalismul sportiv actual," Romanian Statistical Review Supplement, Romanian Statistical Review, vol. 61(1), pages 242-244, March.
• Anca-Mihaela TEAU, 2013. "Sales Force Motivation and Compensation," Romanian Statistical Review Supplement, Romanian Statistical Review, vol. 61(1), pages 44-50, March.
• Svetlana BRADUTAN, 2013. "Analytical Methods for the Analysis of Managerial Risk in the Marketing," Romanian Statistical Review Supplement, Romanian Statistical Review, vol. 61(2), pages 101-105, May.
• Andrei BUIGA & Raluca DRAGOESCU & Zoica NICOLA, 2013. "Brand Management in Business to Business Markets - Particularities of Business to Business Markets, Branding and Brand Equity -," Romanian Statistical Review Supplement, Romanian Statistical Review, vol. 61(2), pages 200-204, May.
• Constantin CODERIE & Dan NASTASE, 2013. "SME Branding," Romanian Statistical Review Supplement, Romanian Statistical Review, vol. 61(2), pages 219-223, May.
• Passos, Gisèle, 2013. "La vengeance du consommateur insatisfait sur Internet et l'effet sur les attitudes des autres consommateurs," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/11827 edited by Le Nagard, Emmanuelle.
• Vo, Quang Tri, 2013. "Déterminant du comportement de recommandation d'un site web," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/13162 edited by Desmet, Pierre.
• Partouche-Sebban, Judith, 2013. "Entre prévention et promotion : l’impact de la saillance de mortalité sur le cadrage situationnel en consommation et sur les préférences produits," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/13365 edited by Guiot, Denis.
• De Kerviler, Gwarlann, 2013. "La fidélité prototypique : une approche de la fidélité perçue par l'auto-catégorisation," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/13650 edited by Volle, Pierre.
• Oana BĂRBULESCU SEITAN & Cristina BALTEANU, 2013. "Strategies Adopted by Romanian Banks to Reduce the Payment Incidents," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 1, pages 35-44.
• Gu, Yangjie & Botti, Simona & Faro, David, 2013. "Turning the Page: The Impact of Choice Closure on Satisfaction," HEC Research Papers Series 1173, HEC Paris, revised 19 Oct 2016.
• Mongi Gharsellaoui, 2013. "Subprime Crisis and Financial Contagion: Evidence from Tunisia," International Journal of Economics and Financial Issues, Econjournals, vol. 3(1), pages 153-162.
• Karan Singh Thagunna & Garima Khanal, 2013. "Dimensions Affecting the Purchasing Behavior of Nepalese Women," International Review of Management and Marketing, Econjournals, vol. 3(1), pages 10-19.
• Majid M. Goaill & Selvan Perumal & Nor Azila M. Noor, 2013. "The Moderating Effect of Strength of Manufacturer's Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model," International Review of Management and Marketing, Econjournals, vol. 3(3), pages 93-101.
• Sharmin Attaran & Bilge Gokhan Celik, 2013. "Analytic Hierarchy Process: An Application in Green Building Market Research," International Review of Management and Marketing, Econjournals, vol. 3(3), pages 122-133.
• Remziye Terkan, 2013. "Effective Marketing At Education: Importance of Communication Materials," International Review of Management and Marketing, Econjournals, vol. 3(4), pages 146-152.
• Volkan Dogan & Behçet Yalýn Özkar, 2013. "Investigation of Brand Name-Country of Origin Preference in Four Different Product Groups with Respect to Conspicuous Consumption Tendency," International Review of Management and Marketing, Econjournals, vol. 3(4), pages 190-203.
• Harmsen - van Hout, Marjolein J.W. & Herings, P. Jean-Jacques & Dellaert, Benedict G.C., 2013. "Communication network formation with link specificity and value transferability," European Journal of Operational Research, Elsevier, vol. 229(1), pages 199-211.
  • Harmsen - van Hout, Marjolein J.W. & Herings, P. Jean-Jacques & Dellaert, Benedict G.C., 2010. "Communication Network Formation with Link Specificity and Value Transferability," FCN Working Papers 15/2010, E.ON Energy Research Center, Future Energy Consumer Needs and Behavior (FCN), revised Mar 2011.
  • Harmsen-van Hout Marjolein J.W. & Herings P. Jean-Jacques & Dellaert Benedict G.C., 2011. "Communication network formation with link specificity and value transferability," Research Memorandum 022, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
• Kiesel, Kristin & Villas-Boas, Sofia B., 2013. "Can information costs affect consumer choice? Nutritional labels in a supermarket experiment," International Journal of Industrial Organization, Elsevier, vol. 31(2), pages 153-163.
  • Kiesel, Kristin & Villas-Boas, Sofia Berto, 2010. "Can Information Costs Affect Consumer Choice?—Nutritional Labels in a Supermarket Experiment—," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116433, European Association of Agricultural Economists.
• Mathur, Sameer & Sinitsyn, Maxim, 2013. "Price promotions in emerging markets," International Journal of Industrial Organization, Elsevier, vol. 31(5), pages 404-416.
• Larkin, Yelena, 2013. "Brand perception, cash flow stability, and financial policy," Journal of Financial Economics, Elsevier, vol. 110(1), pages 232-253.
• Van Horen, Femke & Pieters, Rik, 2013. "Preference reversal for copycat brands: Uncertainty makes imitation feel good," Journal of Economic Psychology, Elsevier, vol. 37(C), pages 54-64.
• Liu, Hsin-Hsien, 2013. "How promotional frames affect upgrade intentions," Journal of Economic Psychology, Elsevier, vol. 39(C), pages 237-248.
• Azar, Ofer H., 2013. "Competitive strategy when consumers are affected by reference prices," Journal of Economic Psychology, Elsevier, vol. 39(C), pages 327-340.
• Cheng, Yin-Hui & Yen, HsiuJu Rebecca & Chuang, Shih-Chieh & Chang, Chia-Jung, 2013. "Product option framing under the influence of a promotion versus prevention focus," Journal of Economic Psychology, Elsevier, vol. 39(C), pages 402-413.
• Ellickson, Paul B. & Grieco, Paul L.E., 2013. "Wal-Mart and the geography of grocery retailing," Journal of Urban Economics, Elsevier, vol. 75(C), pages 1-14.
• Yijuan Chen & Xiaojing Ma & Qiang Pan, 2013. "Word-of-Mouth in Movies with Platform Release: Theory and Evidence," ANU Working Papers in Economics and Econometrics 2013-608, Australian National University, College of Business and Economics, School of Economics.
• Tilman B?rgers & Ingemar Cox & Martin Pesendorfer & Vaclav Petricek, 2013. "Equilibrium Bids in Sponsored Search Auctions: Theory and Evidence," American Economic Journal: Microeconomics, American Economic Association, vol. 5(4), pages 163-187, November.
  • Borgers, Tilman & Cox, Ingemar & Pesendorfer, Martin & Petricek, Vaclav, 2007. "Equilibrium bids in sponsored search auctions: theory and evidence," LSE Research Online Documents on Economics 4910, London School of Economics and Political Science, LSE Library.
  • Borgers, Tilman & Cox, Ingemar & Pesendorfer, Martin & Petricek, Vaclav, 2013. "Equilibrium bids in sponsored search auctions: theory and evidence," LSE Research Online Documents on Economics 46841, London School of Economics and Political Science, LSE Library.
  • Börgers, Tilman & Cox, Ingemar & Pesendorfer, Martin & Petricek, Vaclav, 2008. "Equilibrium Bids in Sponsored Search Auctions: Theory and Evidence," MPRA Paper 29125, University Library of Munich, Germany.
• Woradee Jongadsayakul, 2013. "Product Return Behavior of Modern Retail Consumers," Applied Economics Journal, Kasetsart University, Faculty of Economics, Center for Applied Economic Research, vol. 20(1), pages 47-61, June.
• Channarong Chaiphat, 2013. "Response of Economic Variables in ASEAN-5 to U.S. Economic Growth," Applied Economics Journal, Kasetsart University, Faculty of Economics, Center for Applied Economic Research, vol. 20(1), pages 62-79, June.
• Ionel Dumitru & Ştefan Claudiu Căescu, 2013. "The Supply Chain, a Strategic Marketing Approach," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(33), pages 116-127, February.
• Angela Tarabella & Lelia Voinea, 2013. "Advantages and Limitations of the Front-of-Package (FOP) Labeling Systems in Guiding the Consumers’ Healthy Food Choice," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(33), pages 198-209, February.
• Cătălina Chirica, 2013. "Relationship Marketing - Best Practice in the Banking Sector," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(33), pages 288-300, February.
• Sonja Markova & Tatjana Petkovska-Mirčevska, 2013. "Social Media and Supply Chain," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(33), pages 89-102, February.
• Nicu Marcu & Georgeta-Mădălina Meghişan, 2013. "Some hypotheses regarding the mobile telecommunications services marketing and consumers rights from Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(34), pages 358-368, June.
• Murat Hakan Altintas & Bahar F. Kurtulmusoglu & Hans Ruediger Kaufmann & Serkan Kilic, 2013. "Consumer boycotts of foreign products: a metric model," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(34), pages 485-504, June.
• Călin Petrică Vegheş & Ionel Dumitru & Ioana Cecilia Popescu & Mihai Cristian Orzan, 2013. "Marketing faculty of Bucharest Economic Studies University: historic landmarks, present and future developments," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(34), pages 544-558, June.
• Dan-Cristian Dabija & Raluca Babut, 2013. "An approach to sustainable development from tourists` perspective. Empirical evidence in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 617-633, November.
• Cristian Bogdan Onete & Razvan Dina & Denisa Elena Vlad, 2013. "Social media in the development of sustainable business," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 659-670, November.
• Ioana Cecilia Popescu & Ionel Dumitru & Calin Veghes & Camelia Kailani, 2013. "Marketing communication as a vector of the Romanian small businesses sustainable development," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 671-686, November.
• Joshi, Satish & Miller, Steven R. & Abdulkadri, Abdullahi O. & Batie, Sandra S., 2013. "The Future of Michigan Agriculture Environmental Assurance Program (MAEAP)," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 149699, Agricultural and Applied Economics Association.
• Salois, Matthew & Reilly, Amber, 2013. "Assessing the Effectiveness of Generic Advertising for 100% Orange Juice," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150019, Agricultural and Applied Economics Association.
• Lewis, Karen E. & Grebitus, Carola, 2013. "Consumers’ Attitudes towards Country of Origin Labeling for Sugar," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150162, Agricultural and Applied Economics Association.
• Grebitus, Carola & Dumortier, Jerome, 2013. "How much of the error term is explained by psychometric variables? The example of organic produce demand," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150193, Agricultural and Applied Economics Association.
• Hovhannisyan, Vardges & Bozic, Marin, 2013. "Own And Cross Pass-Through In A Structural Framework," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150993, Agricultural and Applied Economics Association.
• Sudarević, Tomislav & Vlahović, Branislav & Å urjanović, Ivan, 2013. "The Attitudes Toward Application Of Viral Marketing In The Food Industry In Serbia," Estey Centre Journal of International Law and Trade Policy, Estey Centre for Law and Economics in International Trade, vol. 60(2).
• Gálné Czékus, Ildikó, 2013. "Fogyasztói Vélemények Az Egri Borvidék És Az Egri Bikavér Vonatkozásában," Acta Carolus Robertus, Karoly Robert University College, vol. 0(Number 2), pages 1-11.
• Mesaros, Ines & Dokic, Nenad & Penic, Mirjana, 2013. "Measuring The Communication Effects Of Sales Promotion In A Food Company," Economics of Agriculture, Institute of Agricultural Economics, vol. 0(Number 1), pages 1-16, March.
• Sudarević, Tomislav & Vlahović, Branislav & Šurjanović, Ivan, 2013. "The Attitudes Toward Application Of Viral Marketing In The Food Industry In Serbia," Economics of Agriculture, Institute of Agricultural Economics, vol. 0(Number 2), pages 1-14, July.
• Vega-Zamora, Manuela & Parras-Rosa, Manuel & Murgado-Armenteros, Eva María & Torres-Ruiz, Francisco José, 2013. "A Powerful Word: The Influence of the Term 'Organic' on Perceptions and Beliefs Concerning Food," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 0(Issue 4), pages 1-26, November.
• Guina, Fernanda de Tavares Canto & Giraldi, Janaina de Moura Engracia, 2013. "The Evaluation of Brazilian Beef in Europe: Consumers, Importers and Exporters’ Perspectives," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 0(Issue 4), pages 1-22, November.
• Collart, Alba J. & Palma, Marco A. & Carpio, Carlos E., 2013. "Consumer Response to Point of Purchase Advertising for Local Brands," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 45(02), pages 229-242, May.
  • Collart, Alba J. & Palma, Marco A. & Carpio, Carlos E., 2013. "Consumer Response to Point of Purchase Advertising for Local Brands," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 0(Number 2), pages 1-14, May.
• Pandit, Mahesh & Paudel, Krishna P. & Hinson, Roger A., 2013. "Market Channel Analysis of Ornamental Plants using Clustering Procedures," 2013 Annual Meeting, February 2-5, 2013, Orlando, Florida 143067, Southern Agricultural Economics Association.
• Barnes, James N. & Coatney, Kalyn, 2013. "Social Advertising Using Facebook: Some Experimental Results Using Duck Dynasty Ads to Promote Rural Tourism in Mississippi," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas 162531, Southern Agricultural Economics Association.
• Alexandru Maxim, 2013. "The Impact Of The Changes In The Romanian Electricity Markets On The Household Consumer," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 11, pages 92-109, June.
• Adriana-Emilia ROBU, 2013. "An Assessment Of E-Commerce Websites Through A Mouse Tracking Investigation," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 12, pages 107-119, June.
• Roxana Dumitriu, 2013. "Brand Policy Instruments:Contributions To Brandequity," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(41), pages 166-173.
• Claudia BOBALCA, 2013. "Study Of Customers’ Loyalty: Dimensions And Facets," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 104-114, May.
• Carmen IORDACHE, 2013. "Shapes And Tourism Development Strategies Of Urban Area," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 115-122, May.
• Alina MOROSANU, 2013. "Empirical Study Of Different Factors Effects On Articles Publication Regarding Survey Interviewer Characteristics Using Multilevel Regression Model," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 141-156, May.
• Lavinia DOVLEAC & Marius BALASESCU, 2013. "Particularities Of Marketing Decisions For Innovative Companies From High-Tech Industry," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 157-172, May.
• Tudor NISTORESCU & Catalin Mihail BARBU & Roxana DUMITRIU, 2013. "Trademark Vs Brand: A Conceptual Approach," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 29-37, May.
• Elena BERTEA & Adriana ZAIT, 2013. "Scale Validity In Exploratory Stages Of Research," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 38-46, May.
• Adina Constantinescu & Tudor NISTORESCU, 2013. "The Online Communication Mix For Tourism Destinations Study Case On Romanian Tourism Destinations," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 58-70, May.
• Shahriar AZIZI & Shahram Jamali KAPAK, 2013. "Factors Affecting Overall Brand Equity: The Case Of Shahrvand Chain Store," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 91-103, May.
• Christel de LASSUS & Maria MERCANTI-GUERIN, 2013. "I Buy Your Product When I Feel I Know You: Using Blog Disclosure To Influence Consumers," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 209-224, November.
• Ovidiu I. MOISESCU, 2013. "An Empirical Investigation Of The Relationship Between Demographics And The Usage And Perceived Credibility Of Sources Of Information On Accommodation Providers," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 225-236, November.
• Timothy J. CRADER & Stephen M. BROWN, 2013. "Team Selling And Customer Satisfaction In The Mission Critical Sector: A Case Study Of Eyp Mission Critical Facilities Inc," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 248-254, November.
• Corina Paula TARTA, 2013. "The Perception Of Young Romanians On Experiential Marketing," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 311-321, November.
• Tudor NISTORESCU & Catalin Mihail BARBU & Roxana Ioana DUMITRIU, 2013. "Study Concerning Customers’ Loyalty In The Auto Market," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 332-339, November.
• Assist. Dr.N.Udaya Bhaskar & Assist.P. Uma Mahesari Devi PhD Student & Assist.Dr. K.Aparna & Prof.B. Raja Shekhar, 2013. "Critical Factors Of Apparel Retail Service Quality-A Case Study Of Select State In India," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(21), pages 157-167, NOVEMBER.
• Lect. Steliana Busuioceanu, Ph.D., 2013. "Characteristic Features Of The Marketing In The Accounting Profession," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(21), pages 65-74, NOVEMBER.
• Nic S. Terblanche, 2013. "The influence of value on loyalty in the supermarket industry," Acta Oeconomica, Akadémiai Kiadó, Hungary, vol. 63(2), pages 185-200, June.
• Monica Delia DOMNICA, 2013. "Study regarding the distribution of goods through Internet services in Romania," Alma Mater University journal, Alma Mater University jornal of Sibiu, vol. 6(1), pages 22-25, March.
• Iacob Catoiu & Mihai Èšichindelean & Simona Vinerean, 2013. "Using Discriminant Analysis In Relationship Marketing," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(15), pages 1-36.
• Claudia Moisa & Andreea Muntean, 2013. "The Opinion Of Public Authorities Regarding Toursim Development In Alba County," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(15), pages 1-37.
• Andreea Muntean & Carmen Pastiu & Silvia Maican, 2013. "Cultural Marketing Implications On Alba County Development," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(15), pages 1-38.
• Carmen Adina Pastiu, 2013. "Green Purchase Intentions Of Romanian Consumers," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(15), pages 1-39.
• Janetta Sirbu, 2013. "Tourist Services Consumer Satisfaction (Cruises)," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(15), pages 1-40.
• Calin Veghes & Mihai Orzan & Carmen Acatrinei & Diana Dugulan, 2013. "Exploring Privacy-Related Aspects Of The Consumers' Direct Approach," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(15), pages 1-41.
• Raluca Eftimie, 2013. "Is It Important To Have Well Trained Employees? A Study On Managers’ Behavior Regarding The Importance Of Continuing Education Among Organizational Human Resources," International Journal for Human Capital Development, Fundatia Amfiteatru, vol. 1(1), pages 7-11, January.
• Ana Maria Savu, 2013. "Human Capital: The Determining Factor Of Contemporary Society’S Dynamism," International Journal for Human Capital Development, Fundatia Amfiteatru, vol. 1(1), pages 12-19.
• Haram Taksun & Edith Perez & Raluca Eftimie, 2013. "Investigating Human Reaction To The Requirements Of Knowledge Based Economy. A Study Regarding The Individual Behavior To Continuous Education," International Journal for Human Capital Development, Fundatia Amfiteatru, vol. 1(1), pages 20-26, January.
• Ph.D. Dragos Dinca & Ph.D. Catalin Dumitrica, 2013. "Rural marketing to the aid of local development. Case study - Jilava commune, Ilfov county, Romania," International Journal for Public Management and Politic Development, Fundatia Amfiteatru, vol. 1(1), pages 44-62, May.
• Donruetai Kovathanakul, 2013. "Roi - Kaen - San - Sin destination branding. The challenge of responsible tourism in Thailand for AEC," International Journal for Responsible Tourism, Fundatia Amfiteatru, vol. 2(2), pages 41-54, May.
• Manoela Popescu & Luminita Cecilia Crenicean, 2013. "Considerations regarding the approach of responsible tourism communication from the perspective in the context of globalization," International Journal for Responsible Tourism, Fundatia Amfiteatru, vol. 2(2), pages 55-63, May.
• Alexandra Crina Chiriac, 2013. "Education, training or information?," International Journal for Responsible Tourism, Fundatia Amfiteatru, vol. 2(3), pages 17-23, June.
• Nicolae Bulz, 2013. "On the pilgrimage pattern related to Dumitru Staniloae and Arsenie Boca. Prislop Monastery (e-)site. Does science - religion- phylosophy - art - management relation matter?," International Journal for Responsible Tourism, Fundatia Amfiteatru, vol. 2(3), pages 24-34, June.
• Cordell W. Riley, 2013. "Trouble in paradise - is gaming the way forward?," International Journal for Responsible Tourism, Fundatia Amfiteatru, vol. 2(3), pages 35-44, June.
• Silviu Negut & Marius Cristian Neacsu, 2013. "Tourism, expression of freedom in the global era," International Journal for Responsible Tourism, Fundatia Amfiteatru, vol. 2(3), pages 45-53, June.
• Yusuf Volkan Topuz & Nazlı Aksit, 2013. "The Effect of Marketing Expenses on Stock Returns: The Case of ISE Food Industry," Anadolu University Journal of Social Sciences, Anadolu University, vol. 13(1), pages 53-60, March.
• Erdal Arli, 2013. "Effect of Relationship Marketing Applications on Re-Purchasing Intention, Advising Intention and Satisfaction in Marina Management," Anadolu University Journal of Social Sciences, Anadolu University, vol. 13(1), pages 61-76, March.
• Hasan Huseyin Ceylan & Erhan Genc & Isil Erem, 2013. "Evaluating The Factors Affecting The Internet Banking Adoption Of Consumers Using Structural Equation Model," Anadolu University Journal of Social Sciences, Anadolu University, vol. 13(3), pages 143-154, September.

2012

• Lukasz A. Drozd & Jaromir B. Nosal, 2012. "Understanding International Prices: Customers as Capital," American Economic Review, American Economic Association, vol. 102(1), pages 364-395, February.
  • Jaromir B. Nosal & Lukasz A. Drozd, 2007. "Understanding International Prices: Customers as Capital," 2007 Meeting Papers 755, Society for Economic Dynamics.
  • Jaromir B. Nosal & Lukasz A. Drozd, 2010. "Understanding International Prices: Customers as Capital," 2010 Meeting Papers 1027, Society for Economic Dynamics.
  • Lukasz A. Drozd & Jaromir B. Nosal, 2008. "Understanding international prices: customers as capital," Staff Report 411, Federal Reserve Bank of Minneapolis.
• Bart J. Bronnenberg & Jean-Pierre H. Dube & Matthew Gentzkow, 2012. "The Evolution of Brand Preferences: Evidence from Consumer Migration," American Economic Review, American Economic Association, vol. 102(6), pages 2472-2508, October.
  • Bart J. Bronnenberg & Jean-Pierre H. Dube & Matthew Gentzkow, 2010. "The Evolution of Brand Preferences: Evidence from Consumer Migration," NBER Working Papers 16267, National Bureau of Economic Research, Inc.
• Richard Friberg & Erik Grönqvist, 2012. "Do Expert Reviews Affect the Demand for Wine?," American Economic Journal: Applied Economics, American Economic Association, vol. 4(1), pages 193-211, January.
• Andrea Pozzi, 2012. "Shopping Cost and Brand Exploration in Online Grocery," American Economic Journal: Microeconomics, American Economic Association, vol. 4(3), pages 96-120, August.
  • Andrea Pozzi, 2009. "Shopping Cost and Brand Exploration in Online Grocery," Working Papers 09-10, NET Institute, revised Sep 2009.
• Jacinta Moreira & Maria Jose Silva & Jorge Simões & Gastão Sousa, 2012. "Drivers of Marketing Innovation in Portuguese Firms," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(31), pages 195-206, February.
• Umit Alniacik & Cengiz Yilmaz, 2012. "The Effectiveness of Green Advertising: Influences of Claim Specificity, Product’s Environmental Relevance and Consumers’ Pro-environmental Orientation," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(31), pages 207-222, February.
• Maria Ioncică & Eva-Cristina Petrescu & Diana Ioncică, 2012. "Transports and Consumers’ Ecological Behaviour," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(31), pages 70-83, February.
• Dan Popescu & Alina Ciocârlan-Chitucea & Alexandra Steriu & Cristina State, 2012. "Change Management – Condition of Organizational Sustainability in IT&C Small and Medium-Sized Enterprises," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(32), pages 333-348, June.
• Nicolae Al Pop & Mihaela Roman & Adina Săniuţă & Carmen Petrişoaia, 2012. "Relationship Marketing, Engine of Sustainable Development and Organisational Change in the Romanian Business Environment," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(32), pages 349-364, June.
• Eva-Cristina Petrescu & Diana-Eugenia Ioncică, 2012. "Perception of Private and Public Medical Services In Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(Special N), pages 653-664, November.
• Ana-Claudia Ţapardel & Florin-Alexandru Alexe, 2012. "Strategic Directions for the Bucharest Strategy and City Brand," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(Special N), pages 720-737, November.
• Carmen Balan & Mirela-Patricia Zegreanu, 2012. "Insights into the Development of the Market of Mobile Marketing Services in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(Special N), pages 786-801, November.
• Alina Filip & Lelia Voinea, 2012. "Understanding the Processes of Customer Acquisition, Customer Retention and Customer Relationship Development," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 2(2), pages 62-67, April.
• Mihaela Constantinescu, 2012. "The Relationship between the Quality of Life Concept and Social Marketing Development," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 2(2), pages 75-80, April.
• Raluca Ciornea & Marius Dorel Pop & Mihai Florin Bacila, 2012. "Segmenting Luxury Market Based on the Type of the Luxury Consumed. Empirical Study on Young Female Luxury Consumers," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 2(3), pages 143-152, July.
• Carmen Acatrinei & Teodora Viviana Puiu, 2012. "The Loyalty Card: Issues in Evaluating Loyalty Program Effectiveness," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 2(3), pages 153-164, July.
• Florin Tudor Ionescu & Mihai Ioan Roºca, 2012. "Strategic Planning of the Eco Product Portfolio," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 2(3), pages 173-178, July.
• Pandit, Mahesh & Paudel, Krishna P. & Hinson, Roger A., 2012. "Intensity of Integrated Pest Management (IPM) Practices Adoption by U.S. Nursery Crop Producers," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 124942, Agricultural and Applied Economics Association.
• Bakos, Izabella Mária & Tamus, Antalné, 2012. "A Magyar És A Partiumi Középiskolások Élelmiszerfogyasztói Szokásainak Összehasonlító Vizsgálata, Primer Kutatás Alapján," Acta Carolus Robertus, Karoly Robert University College, vol. 0(Number 2), pages 1-8.
• Akaichi, Faiçal & Nayga, Rodolfo M., Jr. & Gil, Jose Maria, 2012. "Effect of Price-Discount Distribution in Multi-Unit Price Promotions on Sales Value and retailers’ revenue: Evidence from Multi-Unit Auctions," 2012 Conference, August 18-24, 2012, Foz do Iguacu, Brazil 126487, International Association of Agricultural Economists.
• Babovic, Jovan & Raicevic, Vuk & Caric, Marko, 2012. "Benchmarking As A Function Of Competitiveness And Efficiency In Business," Economics of Agriculture, Institute of Agricultural Economics, vol. 0(Number 1), pages 1-13, April.
• Stojanovic, Zaklina & Gligorijevic, Mirjana & Rakonjac Antic, Tatjana, 2013. "The Role Of The Marketing Mix In The Improvement Of Agricultural Insurance," Economics of Agriculture, Institute of Agricultural Economics, vol. 0(Number 4), pages 1-12, January.
• Hinson, Roger A. & Paudel, Krishna P. & Velástegui, Marco, 2012. "Understanding Ornamental Plant Market Shares to Rewholesaler, Retailer, and Landscaper Channels," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 44(02), pages 173-189, May.
  • Hinson, Roger A. & Paudel, Krishna P. & Velastegui, Marco, 2012. "Understanding Ornamental Plant Market Shares to Rewholesaler, Retailer, and Landscaper Channels," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 0(Number 2), pages 1-17, May.
• Martinez, Laura Martinez-Carrasco & Bauza, Margarita Brugarolas & Poveda, Africa & Ferrer, Dolores & Fresquet, Enrique, 2012. "Disposicion a pagar por tomates mejorados geneticamente. Aplicacion de una subasta experimental," Revista Espanola de Estudios Agrosociales y Pesqueros, Ministerio de Medio Ambiente, Rural y Marino (formerly Ministry of Agriculture), issue Number 23, pages 1-28.
• Claudia ICONARU, 2012. "Modeling The Key Role Of Overall Satisfaction With The Online Buying Process In Determinig Behavioral Loyalty Intentions," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 9, pages 75-92, June.
• Gheorghe Meghisan & Adriana Lazarescu & Georgeta-Madalina Meghisan, 2012. "Marketing Study Regarding The Consumption Behaviortowards Kaufland Hypermarkets," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(40), pages 45-50.
• Ion Stancu & Adriana Lazarescu & Flaviu Meghisan, 2012. "A New Vision On Sales," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(40), pages 5-9.
• Roxana DUMITRIU, 2012. "The Role Of Branding In Marketing Strategy," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 125-132, May.
• Mohammed Belal Uddin & Bilkis Akhter, 2012. "Customer Satisfaction In Mobile Phone Services In Bangladesh: A Survey Research," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 20-36, May.
• Tudor NISTORESCU & Catalin Mihail BARBU & Valentin STANCIU, 2012. "Profile Analysis Of The Employees Of Commercial Banks In Romania," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 37-52, May.
• Shpëtim ÇERRI, 2012. "Measuring Consumer-Based Brand Equity - Evidence From Albanian Banking Sector," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 7-19, May.
• Raluca BABUT COMIATI, 2012. "Romanian Consumers’ Attitude Towards Tv Commercials," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 233-248, November.
• Cristinel CONSTANTIN, 2012. "Coordinates Of Postal Services Market In Romania," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 261-272, November.
• Oana Barbulescu (Seitan) Transilvania University of Brasov & Cristina Balteanu Babes Bolyai University of Cluj - Napoca, 2012. "Qualitative Marketing Research Regarding The Impact Of The Romanian Legal Framework On The Activity Of Leasing Companies," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(14), pages 1-24.
• Iacob Catoiu & Daniel Adrian Gardan & Iuliana Petronela Geangu, 2012. "Customer Loyalty - Specific Features Of Retail Activity In Bucharest," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(14), pages 1-25.
• Iacob Catoiu & Mihai Tichindelean, 2012. "Relationship Marketing - Theoretical Consideration," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(14), pages 1-31.
• Shpetim Cerri, 2012. "Assessing The Quality Of Higher Education Services Using A Modified Servqual Scale," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(14), pages 1-32.
• Larisa Loredana Dragolea & Denisa Adriana Cotirlea, 2012. "One Step Closer To City Branding Through Culture: Consumer Preferences For Cultural Tourism Services In Alba Iulia - Customization On National Museum Of Unification," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(14), pages 1-33.
• Ana -Lucia Ristea & Constanta Popescu & Delia Mioara Popescu, 2012. "The Place Of Strategic Marketing In The Preoccupations Of The Small And Medium Enterprises From Dambovita County," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(14), pages 1-35.
• Calin Veghes & Mihai Orzan & Carmen Acatrinei & Diana Dugulan, 2012. "Privacy Literacy: What Is And How It Can Be Measured?," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(14), pages 1-36.
• Ana Maria Savu, 2012. "The risk of social mirage human resources needs to support natural resource," International Journal for Responsible Tourism, Fundatia Amfiteatru, vol. 1(1), pages 17-23, October.
• George Bouros, 2012. "Wildlife - watching tourism of Romania and its impact on species and habitats," International Journal for Responsible Tourism, Fundatia Amfiteatru, vol. 1(1), pages 23-28, October.
• Elena - Manuela Istoc, 2012. "Urban cultural tourism and sustainable development," International Journal for Responsible Tourism, Fundatia Amfiteatru, vol. 1(1), pages 38-57, October.
• Ana Florina Fecioru, 2012. "Driving values and visual identity in the process of developing the tourism brand destination for Danube Delta," International Journal for Responsible Tourism, Fundatia Amfiteatru, vol. 1(1), pages 57-66, October.
• Nicolae Neacsu, 2012. "Protection and conservation of tourism potential. Essential conditions for a sustainable and responsible development of tourism," International Journal for Responsible Tourism, Fundatia Amfiteatru, vol. 1(1), pages 7-17, October.
• Mutlu Uygun & Eyup Akin, 2012. "Examining Consumers’ Evaluations Of The Brands’ Functional, Symbolic, And Experiential Benefits," Anadolu University Journal of Social Sciences, Anadolu University, vol. 12(2), pages 107-122, June.
• Cevahir Uzkurt & Rukiye Sen, 2012. "The Effects of Organizational Culture and Organizational Innovation on Marketing Innovation: A Research on Carbonated Beverage Industry," Anadolu University Journal of Social Sciences, Anadolu University, vol. 12(3), pages 27-50, September.
• Harun Sonmez, 2012. "Determination of the Criteria Preferred in Entering Private Pension System by Analytical Hierarchy Process," Anadolu University Journal of Social Sciences, Anadolu University, vol. 12(3), pages 83-92, September.
• Mihai Ioan Rosca & Florin Tudor Ionescu, 2012. "Utilizarea planificarii strategice orientata spre piata in vederea introducerii produselor ecologice romanesti pe piete Europene," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 6(1), pages 17-27, June.
• Mihai Orzan & Octav Ionut Macovei, 2012. "Criterii de evaluare a eficientei comunicarii de marketing prin intermediul blogosferei," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 6(1), pages 2-16, June.
• Corina Serban, 2012. "Impactul mediului online asupra programelor de prevenire a abandonului scolar: Un studiu privind problema educatiei in familiile din Romania," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 6(1), pages 28-48, June.
• Adelina Eugenia Ivanov, 2012. "Comunicarea integrata de marketing, sursa a crearii avantajului competitiv," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 6(1), pages 49-58, June.
• Irina Iosub & Gheorghe Orzan, 2012. "Semnificatia mesajelor comunicationele difuzate prin intermediul Blogosferei," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 6(1), pages 59-65, June.
• Andra-Madalina Platon, 2012. "Evaluarea caracteristicilor tehnice si estetice in alegerea Ultrabook-urilor," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 6(1), pages 66-81, June.
• Adina Zara, 2012. "Using Neuromarketing for Understanding Consumer Behavior Online," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 6(1), pages 82-91, June.
• Denisa Andreea Niculae, 2012. "Factori de influenta pe piata romaneasca a bunurilor de larg consum," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 6(1), pages 92-105, June.
• Krum Alexandrov, 2012. "110 Years of Marketing," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 121-127.
• Alt Mónika Anetta & Pál Zsuzsa & Seer László, 2012. "Using The Theory Of Technology Acceptance Model To Explain Teenagers' Adoption Of Smartphones In Transylvania," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Vicky Katsoni & Maria Venetsanopoulou, 2012. "Use of Tourism Distribution Channels and Marketing Segmentation Strategies," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Aydin Alptekinoglu & Alex Grasas, 2012. "When to Carry Eccentric Products? Optimal Retail Assortment under Consumer Returns," Working Papers 680, Barcelona Graduate School of Economics.
• Domazet Anto & Sendić Rusmir & Alić Adi, 2012. "Convergence analysis of household expenditures using the absolute β-convergence method," Business Systems Research, Sciendo, vol. 3(1), pages 23-29, June.
• Chauhan Rajneesh & Dwivedi Rajeev & Sherry Arun, 2012. "Critical success factors for offshoring of enterprise resource planning (ERP) implementations," Business Systems Research, Sciendo, vol. 3(1), pages 4-13, June.
• DUMITRESCU Luigi & TICHINDELEAN Mihai & VINEREAN Simona, 2012. "Discovering Social Media Behavior Patterns In Order To Improve The Marketing Strategy In The Current Chaotic Environment," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 151-156.
  • DUMITRESCU Luigi & TICHINDELEAN Mihai & VINEREAN Simona, 2012. "Discovering Social Media Behavior Patterns In Order To Improve The Marketing Strategy In The Current Chaotic Environment," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 65(6), pages 24-35.
• DUMITRESCU Luigi & TICHINDELEAN Mihai & VINEREAN Simona, 2012. "Discovering Social Media Behavior Patterns In Order To Improve The Marketing Strategy In The Current Chaotic Environment," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 65(6), pages 24-35.
  • DUMITRESCU Luigi & TICHINDELEAN Mihai & VINEREAN Simona, 2012. "Discovering Social Media Behavior Patterns In Order To Improve The Marketing Strategy In The Current Chaotic Environment," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 151-156.
• Jiří Nožička & Stanislava Grosová, 2012. "Measuring of Market Orientation on Sample of Small and Medium Innovative Enterprises," Acta Universitatis Bohemiae Meridionales, University of South Bohemia in Ceske Budejovice, vol. 15(1), pages 31-42.
• Daniela Frejková & Vladimír Chalupský, 2012. "Connections between Customer Relationship Management and Market Orientation," Acta Universitatis Bohemiae Meridionales, University of South Bohemia in Ceske Budejovice, vol. 15(1), pages 55-64.
• Markéta Lhotáková & Petr Král & Yana Shamina & Maria Tisovsky, 2012. "Analysis of Media Coverage of the Czech Republic and its Potential Impact on Perception of Czech Republic," Acta Universitatis Bohemiae Meridionales, University of South Bohemia in Ceske Budejovice, vol. 15(2), pages 41-54.
• Gavin Lees & Torgier Watnee, 2012. "What happens to a Radio Station’s Share and Cumulative Audience When a New Radio Station Enters the Marketplace?," Acta Universitatis Bohemiae Meridionales, University of South Bohemia in Ceske Budejovice, vol. 15(2), pages 55-60.
• Cristian MOROZAN, 2012. "Digital Marketing Influence On The Formation Of Brand Communities," Management Strategies Journal, Constantin Brancoveanu University, vol. 15(1), pages 37-43.
• Maurizio LANFRANCHI & Carlo GIANETTO, 2012. "Survey On The Consumption Of Wine In Sicily," Management Strategies Journal, Constantin Brancoveanu University, vol. 15(1), pages 5-14.
• Maria-Roxana DOROBANTU, 2012. "Touristic Village In Valcea - Promoter Of Etnofolklore Tourism In Romania," Management Strategies Journal, Constantin Brancoveanu University, vol. 15(1), pages 60-68.
• Maurizio LANFRANCHI & Carlo GIANETTO & Ionela-Carmen PIRNEA, 2012. "Brief Analysis Of A Survey On The Consumption Of Energy Drinks In Italy," Management Strategies Journal, Constantin Brancoveanu University, vol. 17(3), pages 15-20.
• Carmen-Maria IORDACHE, 2012. "Coordinates Of The Development Of Tourism In Urban Area," Management Strategies Journal, Constantin Brancoveanu University, vol. 17(3), pages 5-9.
• Djamchid Assadi & Arvind Ashta, 2012. "Brand Value Building in Online Social Lending Startups," Journal of Innovation Economics, De Boeck Université, vol. 0(1), pages 139-161.
• Levine, David I. & Cotterman, Carolyn, 2012. "What Impedes Efficient Adoption of Products? Evidence from Randomized Variation in Sales Offers for Improved Cookstoves in Uganda," Institute for Research on Labor and Employment, Working Paper Series qt7qk8m53w, Institute of Industrial Relations, UC Berkeley.
• Raúl Calixto Flores & Augusto César Rojas Aparicio, 2012. "La sustentabilidad en la formación de los economistas," Ravista Raites antes Panorama Administrativo Journal, Red de Investigación en Administración de la Innovación Tecnológica, Económica y Sustentable - Instituto Tecnológico de Celaya, Departamento de Ciencias Económico Administrativas, vol. 6(10), pages 21-38, Enero - J.
• Simon Wey & Christian Jaag & Helmut Dietl & Urs Trinkner, 2012. "Technology and Market Structure in the Defender Model," Working Papers 0036, Swiss Economics.
• Orakanya Kanjanatarakul & Komsan Suriya, 2012. "Comparison of sales forecasting models for an innovative agro-industrial product: Bass model versus logistic function," The Empirical Econometrics and Quantitative Economics Letters, Faculty of Economics, Chiang Mai University, vol. 1(4), pages 89-106, December.
• Mersid Poturak, 2012. "Marketing Factors Influencing Bankselection In Bosnia And Herzegovina," Journal Articles, Center For Economic Analyses, pages 5-16, December.
• Andrés Machado Quevedo & Alejandro Pérez Londoño & Andrés Ramírez Hassan, 2012. "Venta cruzada en los fondos de pensiones colombianos: una aproximación mediante análisis de supervivencia," ESTUDIOS GERENCIALES, UNIVERSIDAD ICESI, June.
  • Andrés Machado Quevedo & Andrés Ramírez Hassan, 2011. "Venta cruzada en los fondos de pensiones colombianos: una aproximación mediante análisis de supervivencia," DOCUMENTOS DE TRABAJO CIEF 010611, UNIVERSIDAD EAFIT.
• Marta Frasquet Deltoro & Alejandro Mollá Descals & María Eugenia Ruiz Molina, 2012. "Factores determinantes y consecuencias de la adopción del comercio electrónico B2C: una comparativa internacional," ESTUDIOS GERENCIALES, UNIVERSIDAD ICESI, June.
• Madeline Melchor Cardona & Juan José Bravo, 2012. "Service quality perceptions in higher education institutions: the case of a colombian university," ESTUDIOS GERENCIALES, UNIVERSIDAD ICESI, December.
• Ignacio Gómez Roldán & Rafael Guillermo Ricardo Bray, 2012. "Cultura organizacional: aproximación sectorial en Bogotá," REVISTA FACULTAD DE CIENCIAS ECONÓMICAS, UNIVERSIDAD MILITAR NUEVA GRANADA, December.
• Nelcy Rocío Escobar Moreno, 2012. "Las comunicaciones integradas de marketing (CIM) como pilar de la estrategia de marketing verde y sus implicaciones en la gestión ambiental," REVISTA FACULTAD DE CIENCIAS ECONÓMICAS, UNIVERSIDAD MILITAR NUEVA GRANADA, December.
• Pedro Barrientos Felipa, 2012. "Efecto de la carretera Interoceánica en el comercio internacional de Perú y Brasil," REVISTA FINANZAS Y POLÍTICA ECONÓMICA, UNIVERSIDAD CATOLICA DE COLOMBIA, vol. 4(2), pages 25-50, December.
• Luís Ángel Meneses Cerón & Ronald Alejandro Macuacé Otero, 2012. "Contagio financiero entre economías: un análisis exploratorio a través de la econometría. Caso Colombia - Estados Unidos," REVISTA FINANZAS Y POLÍTICA ECONÓMICA, UNIVERSIDAD CATOLICA DE COLOMBIA, vol. 4(2), pages 51-62, December.
• María Isabel Serrano Montiel & Emmanuel Borgucci & Jhon Jairo Sánchez Oquendo, 2012. "Crédito de instituciones públicas municipales y regionales a las microempresas y empresas de la economía solidaria del estado Zulia, Venezuela, 00-09," REVISTA FINANZAS Y POLÍTICA ECONÓMICA, UNIVERSIDAD CATOLICA DE COLOMBIA, vol. 4(2), pages 63-82, December.
• Yessica González Londoño & Mauricio Zuluaga Carmona & Cecilia Maya Ochoa, 2012. "Enfoque de opciones reales para la valoración financiera de marcas," REVISTA AD-MINISTER, UNIVERSIDAD EAFIT, October.
• Verónica Piedrahíta & Lina María Ceballos Ochoa & Mauricio Bejarano, 2012. "La moda y el comportamiento adolescente urbano en centros comerciales de Medellín," REVISTA AD-MINISTER, UNIVERSIDAD EAFIT, May.
• Paolo Enria, 2012. "Local identity and food and wine communication as a lever for place marketing," CERIS Working Paper 201208, Institute for Economic Research on Firms and Growth - Moncalieri (TO) ITALY -NOW- Research Institute on Sustainable Economic Growth - Moncalieri (TO) ITALY.
• Hinson, Roger A. & Paudel, Krishna P. & Velastegui, Marco, 2012. "Understanding Ornamental Plant Market Shares to Rewholesaler, Retailer, and Landscaper Channels," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 0(Number 2), pages 1-17, May.
  • Hinson, Roger A. & Paudel, Krishna P. & Velástegui, Marco, 2012. "Understanding Ornamental Plant Market Shares to Rewholesaler, Retailer, and Landscaper Channels," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 44(02), pages 173-189, May.
• Volkan OZBEK & Umit ALNIACIK & Fatih KOC, 2012. "The Impact of Unfair Business Practices on Bank Customers: An Experimental Study," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 12(1), pages 23-30.
• Ayla OZHAN DEDEOGLU & Ipek KAZANCOGLU, 2012. "Consumer Guilt: A Model of Its Antecedents and Consequences," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 12(1), pages 9-22.
• Samson, Alain & Voyer, Benjamin G., 2012. "Two minds, three ways: dual system and dual process models in consumer psychology," LSE Research Online Documents on Economics 47252, London School of Economics and Political Science, LSE Library.
• Rosa Díaz, Isabel María & Rondán Cataluña, Francisco Javier, 2012. "Determinantes y consecuencias de la efectividad de las promociones basadas en precios," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Beristain Oñederra, José Juan & Mediano Serrano, Lucía & Mitxeo Grajirena, Jone & Villalba Merlo, Francisco Javier, 2012. "Marcas y redes de generación de valor en el sector ovino del País Vasco," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Gázquez Abad, Juan Carlos & Martínez López, Francisco J. & Barrales Molina, Vanesa, 2012. "Las indicaciones de origen protegidas como elemento de diferenciación de los productos agroalimentarios: el caso del jamón en España," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Avichai Snir & Daniel Levy & Alex Gotler & Haipeng (Allan) Chen, 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Paper series 69_12, Rimini Centre for Economic Analysis.
  • Avichai Snir & Daniel Levy & Alex Gotler & Haipeng (Allen) Chen, 2012. "Not All Price Endings are Created Equal: Price Points and Asymmetric Price Rigidity," Emory Economics 1206, Department of Economics, Emory University (Atlanta).
  • Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2014. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," EconStor Preprints 104540, ZBW - German National Library of Economics.
  • Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," MPRA Paper 42252, University Library of Munich, Germany.
• L. Tsourgiannis & M. Warren & A. Karasavvoglou & J. Eddison, 2012. "Marketing Strategies for the Primary Sector: An Empirical Study," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 147-178.
• Vincenzina Caputo & Maurizio Canavari & Jr. Rodolfo M. Nayga, 2012. "Valutazione delle preferenze di consumatori campani per un sistema di etichettatura generico sulle "food miles"," ECONOMIA AGRO-ALIMENTARE, FrancoAngeli Editore, vol. 14(1), pages 99-115.
• Stefania Chironi & Marzia Ingrassia & Filippo Sgroi, 2012. "Studio di alcuni aspetti della domanda di arance bionde mediante la Cluster Analysis. Il Caso delle arance di Ribera dop e possibili strategie di mercato," ECONOMIA AGRO-ALIMENTARE, FrancoAngeli Editore, vol. 14(1), pages 217-233.
• Elena Caniglia & Vera Teresa Foti & Giuseppe Timpanaro, 2012. "Analisi del comportamento del consumatore di acqua minerale in Sicilia," ECONOMIA AGRO-ALIMENTARE, FrancoAngeli Editore, vol. 14(2), pages 153-180.
• Filippo Sgroi & Marzia Ingrassia & Riccardo Testa, 2012. "The behaviour of non consumers of organic food: suggestions on marketing strategies to attract new market segments," RIVISTA DI ECONOMIA AGRARIA, FrancoAngeli Editore, vol. 0(3), pages 47-63.
• Gokhan Caliskan, 2012. "Incidence of Guerrilla Marketing Practices in Small and Medium Sized Turkish Exporters," European Journal of Economic and Political Studies, Fatih University, vol. 5(1), pages 23-34.
• Judith MCINTOSH WHITE, 2012. "Sabotaging public engagement with science: Missing scientific principles in newspaper stories about the Wakefield MMR-Autism controversy," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 3-4, pages 79-93.
• Martín Egozcue & Sébastien Massoni & Wing-Keung Wong & Ri?ardas Zitikis, 2012. "Integration-segregation decisions under general value functions: "Create your own bundle — choose 1, 2, or all 3!"," Documents de travail du Centre d'Economie de la Sorbonne 12057, Université Panthéon-Sorbonne (Paris 1), Centre d'Economie de la Sorbonne.
  • Martín Egozcue & Sébastien Massoni & Wing-Keung Wong & Ričardas Zitikis, 2012. "Integration-segregation decisions under general value functions : "Create your own bundle -- choose 1, 2, or all 3 !"," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) halshs-00747008, HAL.
• Elisa Monnot & Fanny Reniou, 2012. "Les suremballages : des emballages superflus pour les consommateurs ?," Post-Print hal-01123727, HAL.
• Béatrice Parguel & Audrey Bonnemaizon & Elisa Monnot & Fabrice Larceneux & Fanny Reniou & Florence Benoît-Moreau, 2012. "Entre permanence et (r)évolution : les finalités sociétales de la recherche française en marketing," Post-Print halshs-00755751, HAL.
• Junge, Martin & Severgnini, Battista & Sørensen, Anders, 2012. "Product-Marketing Innovation, Skills, and Firm Productivity," Working Papers 01-2012, Copenhagen Business School, Department of Economics.
• Kirill Rozhkov, 2012. "Segmentation of inhabitants in place marketing: the case of karelian towns," HSE Working papers WP BRP 02/MAN/2012, National Research University Higher School of Economics.
• DALOTA, Marius Dan, 2012. "Considerations Concerning Implementation Of Knowledge Management In Small And Medium Enterprises," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(1), pages 06-11, May.
• PAPUC, Mihai & SMEDESCU, Ion, 2012. "He Scientific Content Of Management Marketing And Marketing Management," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(1), pages 12-15, May.
• ROSCA, Constantin, 2012. "Laudatio," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(1), pages 16-18, May.
• MOLDOVAN, Mihaela, 2012. "Rethinking The Prevention Innovation In The Hispanic Culture," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(1), pages 25-33, May.
• EDU, Tudor & NEGRICEA, Costel, 2012. "Identifying Marketing Approaches Used In The Romanian Mandatory Car Insurance Market - A Marketing Research -," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(2), pages 29-40, June.
• AVRAM, Emanuela Maria, 2012. "Higher Education Student Choice Influencing Factors," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(2), pages 59-64, June.
• BUDACIA, Andreea, 2012. "Advertising Through Television," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(2), pages 65-70, June.
• SOCA, Diana, 2012. "The Focus Of Companies On Clients A Major Trend In The Current Business Environment," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(2), pages 71-75, June.
• STOICA, Ivona & DUMITRU, Nicoleta Rossela, 2012. "Food Responsibility - A National Challenge. Case Study - Implementation Of A Social Campaign In Bucharest Schools," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(2), pages 83-89, June.
• CODITA, Roxana, 2012. "Multinational Companies And Sustainability Practices Beyond Headquarters Evidence From Foreign Subsidiaries In The Romanian Food And Beverages Industry," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(3), pages 6-26, September.
• BARAGAN, Laura-Georgeta, 2012. "The Buying Behavior Of Organizations," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(3), pages 40-44, September.
• DUMITRU, Nicoleta Rossela & STOICA, Ivona, 2012. "Internal Communication - A Prerequisite For Organizational Effectiveness," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(3), pages 45-50, September.
• BELTRAMO, Riccardo & MARGARITA, Sergio, 2012. "The Scatol8 For Sustainability: An Update On The Remote Sensing System Of Environmental, Landscape And Management Variables," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(4), pages 06-18, September.
• MIRONESCU, Alexandra & STEPIEN, Sebastian, 2012. "Relationship Marketing Communication Case Study: Communication Between Managers And Employees," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(4), pages 33-37, September.
• BUSUIOC, Marian Florin & BUDACIA, Andreea, 2012. "The Quality System Major Key In The Touristic Services," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(4), pages 43-47, September.
• NEAGOE, Cristina, 2012. "Impact Of The Rational Type Factors On Client Satisfaction On The Romanian Insurances Market," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(3), pages 27-33, September.
• Nadja Silberhorn & Lutz Hildebrandt, 2012. "Does umbrella branding really work? Investigating cross-category brand loyalty," SFB 649 Discussion Papers SFB649DP2012-028, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
• Sven Tischer & Lutz Hildebrandt, 2012. "Brand equity – how is it affected by critical incidents and what moderates the effect," SFB 649 Discussion Papers SFB649DP2012-062, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
• Sven Tischer, 2012. "Measuring the impact of critical incidents on brand personality," SFB 649 Discussion Papers SFB649DP2012-064, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
• Hussien Ahmad Al-Tarawneh, 2012. "The Value Added of Public Private Partnership. General Overview," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 2(1), pages 1-10, January.
• Robert D. Green & Farideh A. Farazmand, 2012. "Experiential Learning: The Internship And Live-Case Study Relationship," Business Education and Accreditation, The Institute for Business and Finance Research, vol. 4(1), pages 13-23.
• Abeer A. Mahrous & Wael Kortam, 2012. "Students’ Evaluation For Market Orientation: Evidence From Egyptian Business Schools," Business Education and Accreditation, The Institute for Business and Finance Research, vol. 4(1), pages 87-99.
• Alexander Leischnig & Anja Geigenmüller & Margit Enke, 2012. "Brands You Can Rely on! An empirical Investigation of Brand Credibility in Services," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 64(1), pages 44-58, January.
• Jan Drengner & Steffen Jahn & Hansjörg Gaus, 2012. "Creating Loyalty in CoLLective Hedonic Services: The RoLe of Satisfaction and Psychological Sense of Community," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 64(1), pages 59-76, January.
• Alexander Rühle & Franziska Völckner & Henrik Sattler & Claudia Hatje, 2012. "Attitude-Based Versus Choice-Behavior-Based Success of Brand Extensions," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 64(2), pages 125-140, April.
• Jan H. Schumann & Nancy V. Wünderlich & Marcus S. Zimmer, 2012. "Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 64(2), pages 141-165, April.
• Florian Kraus & Thomas Rajab & Jan Wieseke, 2012. "Should Firms Encourage Salespeople to Promote House Brands in Customer Interaction? An Empirical Investigation of Financial Out-comes and Customer Response," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 64(4), pages 331-363, October.
• Anna Decewicz, 2012. "Modelowanie CLV przy użyciu łańcucha Markowa – wykorzystanie danych panelowych," Collegium of Economic Analysis Annals, Warsaw School of Economics, Collegium of Economic Analysis, issue 27, pages 13-26.
• Marek Drzazga, 2012. "Marketing communication of retail trade companies in Poland. The results of research conducted by means of expert method (Komunikacja marketingowa detalicznych przedsiebiorstw handlowych w Polsce. Wyn," Research Reports, University of Warsaw, Faculty of Management, vol. 1(14-15), pages 128-139.
• Chenhang Zeng, 2013. "Optimal Advance Selling Strategy under Price Commitment," Pacific Economic Review, Wiley Blackwell, vol. 18(2), pages 233-258, May.
  • Chenhang Zeng, 2012. "Optimal Advance Selling Strategy under Price Commitment," SDU Working Papers 2012-03, School of Economics, Shandong University.
• Milena Ilic, Magistra & Branislav Radnovic & Zoran D. Zivkovic, 2012. "Socialy Responsible Marketing - Yesterday And Today," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 1(3), pages 59-73, Decembre.
• Bebeşelea Mihaela, 2012. "Empirical Study On The Perception Of The Economic Entities On The Taxation In Romania," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 2(3), pages 1-1, June.
• Ioana Bianca CHI?U, 2012. "The Real Impact Of Projects Financed Through European Social Fund – Sectoral Operational Programme For Human Resources Development - Over Target Audience," Journal of Applied Economic Sciences Quarterly, ASERS Publishing, vol. 0(4), pages 366-372, December.
• Ioana Bianca CHI?U & Alina Simona TECAU, 2012. "Consultancy Services In Marketing And Management - Growth Factor Of Competitiveness For Small And Medium Enterprises," Journal of Applied Economic Sciences Quarterly, ASERS Publishing, vol. 0(4), pages 373-379, December.
• Cristinel CONSTANTIN, 2012. "The Necessity Of Marketing Strategies In Higher Education Institutions," Journal of Applied Economic Sciences Quarterly, ASERS Publishing, vol. 0(4), pages 391-396, December.
• Shpëtim ÇERRI, 2012. "The Impact Of The Quality Of Logistics Activities On Customer Commitment, Loyalty And Firm'S Performance," Journal of Advanced Research in Management, ASERS Publishing, vol. 0(2), pages 79-88, December.
• Zouhour JARRAYA CHAARI & Didier LECLERE, 2012. "The Configurations Of Control In The Network Outsourcing," Journal of Advanced Research in Management, ASERS Publishing, vol. 0(2), pages 117-128, December.
• Marius Boiţă & Gheorghe Grigorescu & Emilia Constantin & Eduard Ajtay, 2012. "Air Transport Vector In The Economic Context Of Globalization," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, vol. 0, pages 139-145, November.
• Mihaela Simona Dogan, 2012. "Direct Marketing – An Efficient Communication Tool," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, vol. 0, pages 399-403, November.
• Mihaela Simona Dogan, 2012. "Other Tools For Growth And Jobs Of Europe 2020 Strategy," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, vol. 0, pages 404-406, November.
• Constanta Enea & Constantin Enea & Gheorghe Grigorescu, 2012. "Management Tourism Sector In Targu Jiu," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, vol. 0, pages 500-507, November.
• Constanta Enea & Constantin Enea & Gabriel Sanda, 2012. "Strands Of Integration National Performance Of Tourism In Oltenia," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, vol. 0, pages 508-513, November.
• Irina Nicolau, 2012. "New Developments In Marketing Theory And Practice," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, vol. 0, pages 76-81, November.
• Mihaela Simona DOGAN, 2012. "The role of the Europe 2020 strategy concerning economic growth in health," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, vol. 0, pages 440-445, May.
• Claudia-Nicoleta DOBRESCU & Mirela COSTENCU, 2012. "Considerations concerning the role of the marketing specialist in the tourism organization," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, vol. 0, pages 686-689, May.
• Cristina SANDU, 2012. "The implications of buying habits and usage within marketing -the psychology of the buyer’s behavior," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, vol. 0, pages 76-79, May.
• Engin Deniz Eris & Omur Neczan Timurcanday Ozmen, 2012. "The Effect of Market Orientation, Learning Orientation and Innovativeness on Firm Performance: A Research from Turkish Logistics Sector," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Eastern Macedonia and Thrace Institute of Technology (EMATTECH), Kavala, Greece, vol. 5(1), pages 77-108, April.
• Bert de Bruijn & Philip Hans Franses, 2012. "Managing Sales Forecasters," Tinbergen Institute Discussion Papers 12-131/III, Tinbergen Institute.
• Caspar G. Chorus & Benedict G. C. Dellaert, 2012. "Travel Choice Inertia: The Joint Role of Risk Aversion and Learning," Journal of Transport Economics and Policy, University of Bath, vol. 46(1), pages 139-155, January.
  • Chorus, C.G. & Dellaert, B.G.C., 2010. "Travel Choice Inertia: The Joint Role of Risk Aversion and Learning," ERIM Report Series Research in Management ERS-2010-040-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• L. J. Shrum & Jaehoon Lee, 2012. "Cultural Differences in Response to Social Exclusion Two experiments tested the hypothesis that subtly different types of social exclusion (being ignored vs. being rejected) produce very different con," Working Papers 0001, College of Business, University of Texas at San Antonio.
• Tina M. Lowrey & Ann Kronrod, 2012. "Phonetic Similarity in Brand Name Innovation," Working Papers 0019, College of Business, University of Texas at San Antonio.
• TINA M. Ashok K. Lalwani & David H. Silvera & Kent B. Monroe, 2012. "Price Promotion (In)consistency and Consumers’ Brand Evaluations: The Role of Reference Prices," Working Papers 0022, College of Business, University of Texas at San Antonio.
• Mustafa Sinanagic & Beriz Civic & Alma Kamaric, 2012. "Institutional Marketing Communications In Role Of Attracting Foreign Direct Investments To Bosnia And Herzegovina," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 10(1), pages 47-62.
• Veeva Mathew & Sam Thomas & Joseph I Injodey, 2012. "Direct And Indirect Effect Of Brand Credibility, Brand Commitment And Loyalty Intentions On Brand Equity," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 10(2), pages 73-82.
• Domergue, M. (éd.) & Couderc, J.P. (éd.) & Rivière-Giordano, G. (éd.) & Maurel, C. (éd.), 2012. "Dynamiques des entreprises agroalimentaires (EAA) du Languedoc-Roussillon : évolutions 1998-2010," Research serial MOISA, UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro - Montpellier, France, number 201208, December.
• Claudio Giachetti & Gianluca Marchi & Riccardo Corradini, 2012. "UsersÕ ability to anticipate incremental and radical innovation in online communities: The role of product knowledge and willingness to participate in the community life," Working Papers 15, Department of Management, Università Ca' Foscari Venezia.
• Cinzia Colapinto & Elena Sartori & Marco Tolotti, 2012. "A two-stage model for diffusion of innovations," Working Papers 16, Department of Management, Università Ca' Foscari Venezia.
• Evgeni Stanimirov & Borislava Cherkezova, 2012. "Analysis Of Staff And Customer Satisfaction," Izvestiya, Varna University of Economics, issue 2, pages 21-35.
• Hrisina Hristova, 2012. "The Transition To Customer Focused Approach In Corporate Banking," Izvestiya, Varna University of Economics, issue 2, pages 99-109.
• Stoyan Marinov, 2012. "Management Decisions In The Context Of Bulgaria’s Lifecycle As A Coastal Tourist Destination," Izvestiya, Varna University of Economics, issue 4, pages 7-16.
• Krasimira Yancheva, 2012. "Assessing The Potential Of Bulgarian Folklore For The Realization Of Cultural Tourist Travel," Izvestiya, Varna University of Economics, issue 4, pages 99-109.
• George Tesar & Jan Bodin, 2012. "Marketing Management in Geographically Remote Industrial Clusters:Implications for Business-to-Consumer Marketing," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 8340, June.
• Luiz Moutinho & Kun-Huang Huarng (ed.), 2012. "Quantitative Modelling in Marketing and Management," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 8503, June.
• Sergiu BARBU & Ilie CRISTESCU, 2012. "The Context of Modern Branding Emergence," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, vol. 5(17), pages 153-166.
• Liviu-Gabriel CABĂU, 2012. "The Productivity Paradox, Myth or Reality?," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, vol. 5(17), pages 180-189.
• Cristian DUTU, 2012. "The influence of relationship marketing drivers on marketing and business performance," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, vol. 5(18), pages 205-220.
• Corina PELAU, 2012. "The influence of the income on the cognitive and emotional reactions of the consumer," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, vol. 5(18), pages 221-235.
• Anca Maria CONSTANTIN, 2012. "The antecedents of e-satisfaction and e-loyalty," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, vol. 5(18), pages 236-252.
• Simona-Mihaela TRIF, 2012. "Antecedents and consequences of relationship quality. A case study of banking sector in Romania," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, vol. 5(18), pages 253-271.
• Woisetschläger, David & Backhaus, Christof & Dreisbach, Jan & Schnöring, Marc, 2012. "Sponsoringstudie 2012 – Wie die Sponsoren der Fußball-Bundesliga von der Stärke der Vereinsmarken profitieren können," EconStor Preprints 70791, ZBW - German National Library of Economics.
• Schmidt, Romy, 2012. "Die Wahrnehmung der Winter-Destination Tirol der Zielgruppe 'junge Leute' in Mecklenburg-Vorpommern," Wismar Discussion Papers 02/2012, Hochschule Wismar, Wismar Business School.
• Sulk, Ingolf & Klotz, Michael, 2012. "Einsatz von eGuides auf der Marienburg in Malbork (Polen): Erhebung und Analyse einer Best Practice," SIMAT Arbeitspapiere 04-12-021, Fachhochschule Stralsund, Stralsund Information Management Team (SIMAT).
• Kiefer, Stephanie, 2012. "Untersuchung von Indikatoren zur Qualitätsmessung von Reitschulen in Deutschland," Discussion Papers of the Institute for Organisational Economics 4/2012, University of Münster, Institute for Organisational Economics.
• Bylon Abeeku Bamfo, 2012. "Consumer Attitude Toward Products Made In Ghana," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 6(1), pages 39-46.
• Perunjodi Naidoo & Prabha Ramseook-Munhurrun, 2012. "The Brand Image Of A Small Island Destination: The Case Of Mauritius," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 6(1), pages 55-64.
• Ghazi A. Al-Weshah & Khalid Al-Zubi, 2012. "E-Business Enablers And Barriers: Empirical Study Of Smes In Jordanian Communication Sector," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 6(3), pages 1-15.
• Manuela del S. Camacho Gómez & Cecilia García-Muñoz Aparicio & María del Carmen Ancona Alcocer, 2012. "Usumacinta Canyon State Park: Social Tourism Alternative," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 6(3), pages 115-126.
• Samar M. Baqer, 2012. "True Green Consumers: An Investigation Of Consumers’ Genuine Willingness To Share Environmental Responsibility," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 6(3), pages 37-48.
• Vanaja Menon Vadakepat & Faisal Al Khateeb, 2012. "Globalizing Rural Markets: Evidence From Handmade Traditional Product Markets," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 6(4), pages 35-43.
• María de la Paz Toldos Romero, 2012. "Dimensions Of Brand Personality In Mexico," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 6(5), pages 35-47.
• Mei-Lien Li & Robert D. Green & Farideh A. Farazmand & Erika Grodzki, 2012. "Customer Loyalty: Influences On Three Types Of Retail Stores’ Shoppers," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 5(1), pages 1-19.
• Somkiat Mansumitrchai & Candy Chiu, 2012. "Adoptation Of Internet Banking In Uae: Factors Underlying Adoption Characteristics," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 5(1), pages 103-115.
• John Hadjimarcou, 2012. "AN INVESTIGATION OF INFORMATIONAL VERSUS EMOTIONAL ADVERTISING APPEALS DURING LIFE TRANSITIONS Abstract: The traditional family life cycle model explains the consumption behavior of individuals and ho," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 5(1), pages 55-65.
• Yingtao Shen & Shenyu Li & Michelle DeMoss, 2012. "The Effect Of Quantitative Electronic Word Of Mouth On Consumer Perceived Product Quality," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 5(2), pages 19-29.
• Jungki Lee, 2012. "Components Of Medical Service Users’ Dissatisfaction: A Perceived Control Perspective," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 5(2), pages 53-63..
• Shilpa Iyanna & Carmela Bosangit & Amrul Asraf Mohd-Any, 2012. "Value Evaluation Of Customer Experience Using Consumer Generated Content," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 5(2), pages 89-102.
• Prabha Ramseook-Munhurrun, 2012. "Perceived Service Quality In Restaurant Services: Evidence From Mauritius," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 5(3), pages 1-14.
• Michael Conyette, 2012. "A Framework Explaining How Consumers Plan And Book Travel Online," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 5(3), pages 57-67.
• Bingqing Yin & Susie Pryor, 2012. "Beauty In The Age Of Marketing," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 3(1), pages 119-132.
• Mohammed Al-Habib, 2012. "Establishing Strategic Sales Organizations In Emerging Markets: The Case Of Saudi Arabia," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 3(2), pages 39-44.
• Zoltan Veres & Laszló Sajtos, 2012. "Project Competence And Perceived Risk, Competencias Y Gestion De Riesgos De Los Actores De Proyectos," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 5(4), pages 51-62.
• Norma Leticia Vizcarra Vizcarra & Virginia Guadalupe Lopez Torres & Dora Rocío Guerrero Munoz, 2012. "Competitive Intelligence In Business In The City Of Tijuana,La Inteligencia Competitiva En Las Empresas De La Ciudad De Tijuana B.C," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 5(5), pages 121-129.
• Khan Shahzad, 2012. "Determinants of Brand Equity and Its Causes & Consequences," Economic Analysis, Institute of Economic Sciences, vol. 45(3-4), pages 60-66.
• de Obesso Grijalvo, Ana María & San Martín Gutiérrez, Sonia & Jiménez Torres, Nadia H., 2012. "El Papel De La Reputación, El Boca-Oreja, La Confianza Y La Incertidumbre En La Contratación De Un Banco / The Role Of Reputation, Word-Of-Mouth, Trust And Uncertainty When Contracting A Bank," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 18(3), pages 190-199.
• Moritz GODEL & Annabel LITCHFIELD & Iris MANTOVANI, 2012. "The Value of Personal Information: Evidence from Empirical Economic studies," Communications & Strategies, IDATE, Com&Strat dept., vol. 1(88), pages 41-60, 4th quart.
• Ayla ÖZHAN DEDEOĞLU & Keti VENTURA, 2012. "Analysis of consumer responses to health threat of genetically modified foods: A pilot study," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 27(313), pages 35-56.
• Yuri Peers & Dennis Fok & Philip Hans Franses, 2012. "Modeling Seasonality in New Product Diffusion," Marketing Science, INFORMS, vol. 31(2), pages 351-364, March.
  • Peers, Y. & Fok, D. & Franses, Ph.H.B.F., 2010. "Modeling Seasonality in New Product Diffusion," ERIM Report Series Research in Management ERS-2010-029-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Joan Calzada & Tommaso M. Valletti, 2012. "Intertemporal Movie Distribution: Versioning When Customers Can Buy Both Versions," Marketing Science, INFORMS, vol. 31(4), pages 649-667, July.
  • Joan Calzada & Tommaso M. Valletti, 2011. "Intertemporal Movie Distribution: Versioning when customers can buy both versions," CEIS Research Paper 198, Tor Vergata University, CEIS, revised 20 Jun 2011.
  • Calzada, Joan & Valletti, Tommaso, 2011. "Intertemporal movie distribution: Versioning when customers can buy both versions," CEPR Discussion Papers 8279, C.E.P.R. Discussion Papers.
• Raccanello, Kristiano & Romero-García, David Arturo, 2012. "Prácticas predatorias y crédito al consumidor," eseconomía, Escuela Superior de Economía, Instituto Politécnico Nacional, vol. 0(36), pages 7-43, cuarto tr.
• Dr. P. K. Agarwal & Pradeep Kumar & Swati Gupta, 2012. "Changing Face of Movie Marketing in India-A Case Study," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 7(1), pages 57-63, April.
• S. Praveen Kumar, 2012. "International Marketing - A Conceptual Framework," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 7(1), pages 71-76, April.
• Dr. Ashutosh Nigam, 2012. "Modeling Relationship between Experiential Marketing, Experiential Value and Purchase Intensions in Organized Quick Service Chain Restaurants Shoppers Using Structural Equation Modeling Approach," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 7(2), pages 18-25, October.
• Natalia Remesovski, 2012. "The Imperatives Of Quality Services In Condition Of European Integration," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 4(1), pages 88-93, March.
• Mizuno, Junko, 2012. "Technology network for machine tools in Vietnam," IDE Discussion Papers 336, Institute of Developing Economies, Japan External Trade Organization(JETRO).
• Thorsten Hennig-Thurau & André Marchand & Barbara Hiller, 2012. "The relationship between reviewer judgments and motion picture success: re-analysis and extension," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 36(3), pages 249-283, August.
• Paul Ellickson & Sanjog Misra, 2012. "Enriching interactions: Incorporating outcome data into static discrete games," Quantitative Marketing and Economics (QME), Springer, vol. 10(1), pages 1-26, March.
• Sridhar Narayanan & Puneet Manchanda, 2012. "An empirical analysis of individual level casino gambling behavior," Quantitative Marketing and Economics (QME), Springer, vol. 10(1), pages 27-62, March.
• Andrew Ching & Susumu Imai & Masakazu Ishihara & Neelam Jain, 2012. "A practitioner’s guide to Bayesian estimation of discrete choice dynamic programming models," Quantitative Marketing and Economics (QME), Springer, vol. 10(2), pages 151-196, June.
  • Andrew Ching & Susumu Imai & Masakazu Ishihara & Neelam Jain, 2009. "A Practitioner's Guide to Bayesian Estimation of Discrete Choice Dynamic Programming Models," Working Papers 1201, Queen's University, Department of Economics.
• Oliver Rutz & Randolph Bucklin, 2012. "Does banner advertising affect browsing for brands? clickstream choice model says yes, for some," Quantitative Marketing and Economics (QME), Springer, vol. 10(2), pages 231-257, June.
• Jeanine Miklós-Thal, 2012. "Linking reputations through umbrella branding," Quantitative Marketing and Economics (QME), Springer, vol. 10(3), pages 335-374, September.
• Lynd Bacon & Peter Lenk, 2012. "Augmenting discrete-choice data to identify common preference scales for inter-subject analyses," Quantitative Marketing and Economics (QME), Springer, vol. 10(4), pages 453-474, December.
• Masayoshi Maruyama & Yu Yamashita, 2012. "Franchise Fees and Royalties: Theory and Empirical Results," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 40(3), pages 167-189, May.
• Mehrdad Salehi, 2012. "Differences of “Traditional Marketing” in Opposition to “Electronic Marketing”," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 4(1-2), pages 21-24, March-Jun.
• Reza Babazdeh & Jafar Razmi & Reza Ghodsi, 2012. "Supply Chain Network Design Problem for a New Market Opportunity in an Agile Manufacturing System," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 4(1-2), pages 53-62, March-Jun.
• Zaharia Valentina & Dogaru Mirela & Dogaru Mirela, 2012. "Management Career in Education," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 4(1-2), pages 86-90, March-Jun.
• Muhammad Zubair & Abdul Kabeer Kazi & Emadul Karim & Mohammad Qutubuddin Siddiqui, 2012. "A Study to Observe Factors of Internal Marketing and its Impact on Employees’ Job Satisfaction: Evidence from Karachi Pharmaceutical Industry," KASBIT Business Journals, Khadim Ali Shah Bukhari Institute of Technology (KASBIT), vol. 5, pages 40-47, December.
• Sven Christian Berger & Bernd Skiera, 2012. "Elektronische Kreditmarktplätze: Funktionsweise, Gestaltung und Erkenntnisstand bei dieser Form des „Peer-to-Peer Lending“," Credit and Capital Markets, Credit and Capital Markets, vol. 45(3), pages 289-311.
• Marie-Claude PICHERY & Françoise BENSA, 2012. "Œnotourisme et vente directe à la propriété," LEG - Document de travail - Economie 2012-02, LEG, Laboratoire d'Economie et de Gestion, CNRS, Université de Bourgogne.
• Sana Sadaf & Khalid Riaz, 2012. "Does Access to Modern Marketing Channels Improve Dairy Enterprises’ Efficiency? A Case Study of Punjab, Pakistan," Lahore Journal of Economics, Department of Economics, The Lahore School of Economics, vol. 17(1), pages 63-82, Jan-June.
• Kevin Glazebrook & Joern Meissner & Jochen Schurr, 2012. "How big should my store be? On the interplay between shelf-space, demand learning and assortment decisions," Working Papers MRG/0021, Department of Management Science, Lancaster University, revised Dec 2012.
• Calabuig Moreno, Ferran & Crespo Hervás, Josep & Mundina Gómez, Javier, 2012. "Efecto del coste percibido, la calidad de servicio y la satisfacción sobre las intenciones futuras del espectador/Effect of Perceived Cost, Service Quality and Satisfaction on Future Intentions of Spe," Estudios de Economía Aplicada, Estudios de Economía Aplicada, vol. 30, pages 619-636, Agosto.
• Baños, José & Pujol, Francesc & Rodríguez, Plácido, 2012. "El impacto del Campeonato del Mundo de Patinaje de Velocidad en Gijón/Measuring the Impact of the World Speed Skating Championship in Gijon," Estudios de Economía Aplicada, Estudios de Economía Aplicada, vol. 30, pages 703-732, Agosto.
• Díaz Donate, Mónica & Bernabéu Cañete, Rodolfo, 2012. "Consumer attitudes to organic foods. A Spanish case study/Actitud del consumidor hacia los alimentos orgánicos. Estudio del caso español," Estudios de Economía Aplicada, Estudios de Economía Aplicada, vol. 30, pages 755(20)-755, Agosto.
• Tomaž Kolar & Vesna Zabkar & Nenad Brkic & Ismir Omeragic, 2012. "Exploring Consumer Reactions to the Recession in Slovenia and Bosnia and Herzegovina," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 10(2 (Summer), pages 121-144.
• Zotov, Viktor, 2012. "Modern advertising of educational services in the education system," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, March.
• Sidorchuk, Roman, 2012. "The state and public support for small enterprise (SME) in Russia," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, June.
• Zotov, Viktor, 2012. "Due to extreme personal significance of the choice of educational path, personal contacts in the communications regarding the educational services have a very big importance. The fact that the level a," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, June.
• Sidorchuk, Roman, 2012. "Impact of marketing on the lifecycle of small businesses in Russia," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Sidorchuk, Roman, 2012. "The role of the education system in the business. Review Kaufman Josh "The Personal MBA"," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Martín Egozcue & Sébastien Massoni & Wing-Keung Wong & Ričardas Zitikis, 2012. "Integration-segregation decisions under general value functions : "Create your own bundle -- choose 1, 2, or all 3 !"," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) halshs-00747008, HAL.
  • Martín Egozcue & Sébastien Massoni & Wing-Keung Wong & Ri?ardas Zitikis, 2012. "Integration-segregation decisions under general value functions: "Create your own bundle — choose 1, 2, or all 3!"," Documents de travail du Centre d'Economie de la Sorbonne 12057, Université Panthéon-Sorbonne (Paris 1), Centre d'Economie de la Sorbonne.
• Alessandra Tzannis, 2012. "Acute Pain Service: A New Service of the Humanitas Mater Domini. Pain Management and Listening to the Patient for an Outcome of Quality," Economia dei Servizi, Società editrice il Mulino, issue 2, pages 329-344.
• Leonardo Bursztyn & Florian Ederer & Bruno Ferman & Noam Yuchtman, 2012. "Understanding Peer Effects in Financial Decisions: Evidence from a Field Experiment," NBER Working Papers 18241, National Bureau of Economic Research, Inc.
  • Noam Yuchtman & Florian Ederer & Bruno Ferman & Leonardo Bursztyn, 2013. "Understanding Peer Effects in Financial Decisions: Evidence from a Field Experiment," 2013 Meeting Papers 222, Society for Economic Dynamics.
• Jean-Pierre H. Dube & Günter J. Hitsch & Pranav Jindal, 2012. "The Joint Identification of Utility and Discount Functions From Stated Choice Data: An Application to Durable Goods Adoption," NBER Working Papers 18393, National Bureau of Economic Research, Inc.
• Charfi, Ahmed Anis, 2012. "L’expérience d’immersion en ligne dans les environnements marchands de réalité virtuelle," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/9785 edited by Volle, Pierre.
• Damien Collard, 2012. "Les enquêtes client mystère:un dispositif de gestion au service des transformations organisationnelles ou comment réorganiser l'entreprise «au nom du client» - The Mystery shopping: a management mecha," Working Papers CREGO 1120603, Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations.
• Shahriar Azizi & Fateme Ghytasivand & Sina Fakharmanesh, 2012. "Impact of Brand Orientation, Internal Marketing and Job Satisfaction on the Internal Brand Equity: The Case of Iranian’s Food and Pharmaceutical Companies," International Review of Management and Marketing, Econjournals, vol. 2(2), pages 122-129.
• Morteza Jamalzadeh & Navid Behravan & Roozbeh Masoudi, 2012. "An Empirical Study of Email-Based Advertisement and its Influence on Consumers’ Attitude," International Review of Management and Marketing, Econjournals, vol. 2(3), pages 130-138.
• Raj Kumar Gautam, 2012. "Internet Marketing Usage by Small Indian Entrepreneurs:An Exploratory Study of Punjab," International Review of Management and Marketing, Econjournals, vol. 2(1), pages 43-51.
• Pierre Rostan & Alexandra Rostan, 2012. "Assessing the Predictive Power of Customer Satisfaction for Financial and Market Performances: Price-to-Earnings Ratio is a Better Predictor Overall," International Review of Management and Marketing, Econjournals, vol. 2(1), pages 59-74.
• Chutinon Putthiwanit, 2012. "Investigating Consumer Insight by Using Completion Techniques: A Case Study of a Motorcycle Accessory Shop in Thailand," International Review of Management and Marketing, Econjournals, vol. 2(2), pages 92-98.
• Abdul Alem Mohammed & Basri bin Rashid, 2012. "Customer Relationship Management (CRM) in Hotel Industry: A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities and Hotel Performance," International Review of Management and Marketing, Econjournals, vol. 2(4), pages 220-230.
• Huang, Jikun & Wu, Yunhua & Yang, Zhijian & Rozelle, Scott & Fabiosa, Jacinto & Dong, Fengxia, 2012. "Marketing China's milk: A case study of the sales activity of dairy farmers in greater Beijing," China Economic Review, Elsevier, vol. 23(3), pages 675-689.
• Cohen, Mark A. & Vandenbergh, Michael P., 2012. "The potential role of carbon labeling in a green economy," Energy Economics, Elsevier, vol. 34(S1), pages 53-63.
  • Cohen, Mark A. & Vandenbergh, Michael P., 2012. "The Potential Role of Carbon Labeling in a Green Economy," Discussion Papers dp-12-09, Resources For the Future.
• Rennhoff, Adam D. & Wilbur, Kenneth C., 2012. "Local media ownership and media quality," Information Economics and Policy, Elsevier, vol. 24(3), pages 231-242.
• Rockenbach, Bettina & Sadrieh, Abdolkarim, 2012. "Sharing information," Journal of Economic Behavior & Organization, Elsevier, vol. 81(2), pages 689-698.
  • Bettina Rockenbach & Abdolkarim Sadrieh, 2009. "Sharing Information," FEMM Working Papers 09029, Otto-von-Guericke University Magdeburg, Faculty of Economics and Management.
• Bhatt, Meghana A., 2012. "Evaluation and associations: A neural-network model of advertising and consumer choice," Journal of Economic Behavior & Organization, Elsevier, vol. 82(1), pages 236-255.
• Chuang, Shih-Chieh & Cheng, Yin-Hui & Hsu, Chun-Ting, 2012. "The influence of suggestions of reference groups in the compromise effect," Journal of Economic Psychology, Elsevier, vol. 33(3), pages 554-565.
• Newman, George E. & Jeremy Shen, Y., 2012. "The counterintuitive effects of thank-you gifts on charitable giving," Journal of Economic Psychology, Elsevier, vol. 33(5), pages 973-983.
• Azar, Ofer H., 2012. "What affects customer success when bargaining for a new car? Some empirical evidence," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 41(1), pages 26-30.
• Oksana Loginova & X. Henry Wang & Chenhang Zeng, 2017. "Learning in Advance Selling with Heterogeneous Consumers," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 38(6), pages 765-783, September.
  • Oksana Loginova & X. Henry Wang & Chenhang Zeng, 2012. "Learning in Advance Selling with Heterogeneous Consumers," SDU Working Papers 2012-02, School of Economics, Shandong University.
  • Oksana Loginova & X. Henry Wang & Chenhang Zeng, 2012. "Learning in Advance Selling with Heterogeneous Consumers," Working Papers 12-08, NET Institute, revised Sep 2012.
  • Oksana Loginova & X. Hnery Wang & Chenhang Zeng, 2014. "Learning in Advance Selling with Heterogeneous Consumers," Working Papers 1408, Department of Economics, University of Missouri.
• Nicola Lacetera & Mario Macis & Angelo Mele, 2012. "Viral altruism? A natural field experiment of social contagion in on-line networks," Working Papers 12-16, NET Institute.
• Joan Calzada & Guillem Ordóñez, 2012. "Competition in the news industry: fighting aggregators with versions and links," Working Papers 12-22, NET Institute.
• I. Lipsits., 2012. "Culture Transformation and Changing Consumption Patterns," VOPROSY ECONOMIKI, N.P. Redaktsiya zhurnala "Voprosy Economiki", vol. 8.
• Krug, Kersti & Weinberg, Charles B., 2012. "Mission • Money • Merit: Using the Portfolio Approach to Drive Nonprofit Performance," Foundations and Trends(R) in Marketing, now publishers, vol. 6(3–4), pages 151-326, December.
• Olteanu Valerica & Curmei Catalin Valeriu, 2012. "Considerations Regarding The Use Of Modern Management Methods In Planning The Marketing Activity Within The Small And Medium-Sized Enterprises," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1072-1078, July.
• Barbu Andreea Mihaela, 2012. "Analysis Of Marketing Tools And Activities Within Educational Services Organizations, In Order To Increase Their Efficiency," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1106-1111, July.
• Bacila Mihai-Florin & Radulescu Adrian & Marar Liviu Ioan, 2012. "Prepaid Telecom Customers Segmentation Using The K-Mean Algorithm," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1112-1118, July.
• Ciceo Andreea, 2012. "Attending Live Performing Arts Experiences. Why And How Is The Decision Taken?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1119-1126, July.
• Ciornea Raluca & Pop Marius Dorel & Bacila Mihai Florin & Drule Alexandra Maria, 2012. "How Far Would You Go For Luxury? An Exploratory Study Among Romanian Female Students That Consume Luxury," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1127-1133, July.
• Constantinescu-Dobra Anca, 2012. "Is The Website Marketing Strategy Correlated With The Companies Outcomes? Evidence From Romanian It Industry," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1134-1140, July.
• Dugulan Diana & Popescu Ioana Cecilia & Veghes Calin, 2012. "An Assessment Of The Relationships Between The Cultural Heritage, Travel & Tourism, And Sustainable Development In The Central And Eastern European Countries," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1141-1147, July.
• Ioanas Elisabeta & Aldea Roxana, 2012. "An Exploratory Research Over The Chinese Products On The Romanian Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1148-1153, July.
• Lazoc Alina, 2012. "Developing And Proposing A Conceptual Model Of The Flow Experience During Online Information Search," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1154-1160, July.
• Lancranjan Andrei, 2012. "Barter-Based Trade - The Engine Of The Economic Recession," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1161-1165, July.
• Marcu Nicu & Meghisan Georgeta-Madalina, 2012. "ROMANIAN MOBILE TELECOMMUNICATIONS CLIENTSâ€(tm) CONSUMPTION BEHAVIOUR WITHIN THE CURRENT ECONOMIC-FINANCIAL CRISIS," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1166-1171, July.
• Onisor Lucian-Florin, 2012. "Marketing And Innovation: Young People'S Attitude Towards New Products," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1179-1186, July.
• Pal Zsuzsa, 2012. "The Interdependecy Of Ecological And Health Issues In The Choice Of Organic Foods," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1187-1192, July.
• Petrisoaia Carmen & Nicolae Al. Pop, 2012. "Investigating The Relationship Between Perceived Sacrifice And B To B Customer Satisfaction In The Insurance Industry," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1193-1199, July.
• Nicolae Al. Pop & Saniuta Adina & Roman Mihaela, 2012. "Perception And Communication Of Innovation In Retail Trade (Case Study Applied To Bricolage Products)," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1200-1208, July.
• Rosca Mihai Ioan & Tanase Laura Daniela & Morar Mihai Gelu, 2012. "Small Farmers From Rural Areas Attitude On Organic Food," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1209-1214, July.
• Tanase Laura Daniela & Rosca Mihai Ioan & JURCOANE ALEXANDRA, 2012. "The Perception On Ecological Products - A Research On The Urban Consumer," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1215-1220, July.
• Tarcza Teodora, 2012. "A Theoretical Spotlight Over The Romanian Agricultural Products," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1221-1227, July.
• Veghes Calin & Orzan Mihai & Acatrinei Carmen & Dugulan Diana, 2012. "Attitudes Of The Consumers Regarding Their Personal Data: What Has Changed Under The Recent Years?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1228-1234, July.
• Stofor Ovidiu-Ilie, 2012. "Information Technologies In Insurance Sales Support," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1236-1242, July.
• Prada Sorin & Goje Gheorghe, 2012. "Commercial Indicators Used In The Relationship Of The Shopping Mall Management And Retail Tenants Management," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1269-1275, July.
• Ban Olimpia, 2012. "The Construction Of Importance-Performance Grid In Tourist Services Research Without The Direct Determination Of The Attributes Importance," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 474-480, July.
• Popescu Dan & Ciocarlan Chitucea Alina & State Cristna & Petrus Catalin, 2012. "Criteria And Factors Used By Managers Implementing The Knowledge-Based Management In Tourism Smes," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 294-301, December.
• Vlad Miranda Petronella & Corina Rusu, 2012. "Survey On The Use And The Interest Of Individuals In Online Stores," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 355-363, December.
• Barbu Andreea Mihaela & Ionescu Florin Tudor, 2012. "Conceptual Model Of Marketing Strategic Planning Specific To Public Organizations," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 795-800, December.
• Caescu Stefan Claudiu & Constantinescu Mihaela & Ploesteanu Mara Gabriela, 2012. "Strategic Marketing And Quality Of Life," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 801-806, December.
• Constantinescu Mihaela & Caescu Stefan Claudiu & Ploesteanu Mara Gabriela, 2012. "Strategic Marketing Planning In Sports- A Perspective Of Quality Of Life Improvement," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 807-812, December.
• Dabija Dan-Cristian & Babut Raluca, 2012. "Empirical Research On The Impact Of Location And Service On The Retail Brand Image," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 813-819, December.
• Enache Elena & Morozan Cristian & Purice Suzana, 2012. "Visual Pollution: A New Axiological Dimension Of Marketing?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 820-826, December.
• Gurau Calin, 2012. "Solving Customer Complaints: A Study Of Multiple Commercial Settings," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 827-833, December.
• Lazoc Alina & Caraivan Luiza, 2012. "Elaborating A Measurement Instrument For The Flow Experience During Online Information Search," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 841-847, December.
• Meleanca Raluca-Cristina, 2012. "New Approaches To Customer Base Segmentation For Small And Medium-Sized Enterprises," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 848-854, December.
• Pop Ciprian-Marcel & Dabija Dan-Cristian, 2012. "Romanian Customer-Based Empirical Research On Ambiance In Retailing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 861-867, December.
• Savescu Roxana Florenta, 2012. "Marketing Activity In Romanian Microcredit Organizations," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 868-873, December.
• Savescu Roxana Florenta, 2012. "Recommendations Regarding The Institutionalization Of Marketing Research Activity In Romanian Microcredit Organizations," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 874-880, December.
• Bente Corneliu, 2012. "Concepts Of Service Quality Measurement In Banks," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 889-894, December.
• Bente Corneliu, 2012. "Applying The Servqual Method In Banks," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 895-900, December.
• Moise –Þiþei Adina & Moise Daniel & Cruceru Anca-Francisca, 2012. "Communication through Events and Sales Forces Adopted by Competitors in the European Space," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1041-1044, May.
• Andreea Daniela Moraru, 2012. "Marketing Tourism Services in Romania. The Opportunities and Challenges of the Current Context," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1045-1048, May.
• Silvia Muhcina & Brailoiu Liviu, 2012. "Strategic Marketing in Tourism," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1049-1051, May.
• Pariza - Manea Natalia, 2012. "Relationship Marketing in Educational Services," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1076-1079, May.
• Petruºcã Claudia Ioana, 2012. "An Estimation of the Influence of Relational Factors on Loyalty," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1080-1085, May.
• Ni?u Valentin Ionu?, 2012. "Romania’s Activity in Community Trademark Registration," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 251-255, May.
• Anamaria Baranov & Mihaela Funaru, 2012. "E-mail Marketing for Customer Orientation," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 800-803, May.
• Anamaria Baranov & Liliana-Aurora Constantinescu, 2012. "Factors for Creating Online Customer Loyalty," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 804-807, May.
• Barbu Andreea Mihaela, 2012. "Typology and Characteristics of Strategic Planning," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 808-813, May.
• Caruntu Andreea Laura, 2012. "Overview on Tourist Destination," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 843-846, May.
• Nicolae Damu & Adrian Ionescu & Mihai Niculae Sabin, 2012. "Main Challenges in Generating Loyalty Among TV Viewers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 880-884, May.
• Dinu Gabriel & Dinu Loredana, 2012. "New Research in Handling Consumer Behaviour," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 891-894, May.
• Elena Enache & Gianina Ciorãºteanu & Cristian Morozan, 2012. "Research of the Training Needs and Requirements for the Competences and Skills in Tourism in the Counties of Braila and Constanta," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 921-926, May.
• Ghencea Daniel-Petru & Asandei Mihaela & Micuda Ion-Dan, 2012. "Attitudes in Romanian Firms’ Organizational Behavior Regarding Government Environmental Programs," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 949-954, May.
• Ionescu Gr. Ion, 2012. "Competitive Strategies of Economic Enterprises," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 436-438, Decembre.
• Stanciu Anca Cristina & Constandache Mihaela & Mitran Paula Cornelia, 2012. "The Impact of Social Networks on Commerce Development," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 525-529, Decembre.
• Brandabur Raluca Ecaterina & Aldea Roxana - Elena, 2012. "Perception Of E-learning Among University Students," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 632-636, Decembre.
• Cabãu Liviu-Gabriel, 2012. "The Concept of Customer Relationship Management A Critical Review of Literature," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 637-642, Decembre.
• Cotîrlea Denisa Adriana, 2012. "Destination Branding and Rural Tourism: How to Generate Tourist Flows in Mountain Area - the Case of Arie?eni, Alba County," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 662-667, Decembre.
• Cruceru Anca Francisca & Radulescu Violeta, 2012. "Competition Analysis and its Role in the Adoption of Marketing Strategies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 668-672, Decembre.
• Dumitriu Roxana Ioana, 2012. "Brand Image Perception: Case-study at Volkswagen AG," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 713-717, Decembre.
• Ionescu Gr. Ion, 2012. "Firm’s Price Strategies Typology," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 757-761, Decembre.
• Iordache Maria Carmen, 2012. "The Loyalty - Marketing Tool For Hotel Organizations," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 766-771, Decembre.
• Meghisan Flaviu, 2012. "Marketing vs. Fashion Trend – Between Myth and Reality," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 801-805, Decembre.
• Morozan Cristian & Enache Elena, 2012. "Research Regarding the Access to Open Educational Resources in the Informational Society," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 824-829, Decembre.
• Neacºu Nicoleta Andreea, 2012. "Labeling in Food Industries – a Marketing Strategy," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 841-843, Decembre.
• Nenciu Daniela Simona, 2012. "Marketing strategies for Tourism Development in Harghita County," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 844-848, Decembre.
• Nica Ana-Maria, 2012. "The Young Generation’s Perspective on Ecological Behavior and Education," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 849-854, Decembre.
• Pavel Camelia, 2012. "Romania's Tourism Brand – a Critical Analysis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 894-899, Decembre.
• Petriºoaia Carmen & Pop Nicolae Al., 2012. "Observing Insurance Companies’ Customer Complaint Management in the Online Environment," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 900-903, Decembre.
• Barbu Andreea Mihaela & Cetinã, Iuliana & Orzan, Gheorghe, 2012. "Perceptions and Preferences of Cultural Services Consumers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(3), pages 1-40, Decembre.
• Cãruntu Andreea Laura & Caruntu Constantin, 2012. "Highlights on the Concepts of Promised Services, Delivered Services and Customer’s Expectations," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(3), pages 1-42, Decembre.
• Danile? Magdalena & Mihai Olesia & Chersan Corina, 2012. "The Metaphorical Representation of Economic Crisis in the NBR Speeches," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(3), pages 1-43, Decembre.
• Moise-Þiþei Adina & Moise Daniel, 2012. "Antisocial and Prosocial Effects of Media Content," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(3), pages 1-49, Decembre.
• Muhcina Silvia, 2012. "Brand and Marketing Communication," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(3), pages 1-50, Decembre.
• Pagalea Andreea & Munteanu Catalin, 2012. "A Model for Assessing the Influence of Lifestyle on Brand Equity," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(3), pages 1-51, Decembre.
• Ines Küster Boluda & Natalia Vila López & Asunción Hernández Fernández, 2012. "Estrategia publicitaria del minorista en las redes sociales. Factores que motivan