My JEL codes
Follow this JEL code
Research classified by Journal of Economic Literature (JEL) codes
Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing
This topic is covered by the following reading lists:
2025
- Fauzi, Egi Afriansyah & Suroso, Edy, 2025. "Pengaruh Costumer Experince Management dan Harga terhadap Loyalitas Konsumen Briana Bakery Tasikmalaya," Jurnal Bisnis Mahasiswa, Aksara Indo Rajawali, vol. 5(1), pages 26-37, January.
- María J. Quero & Montserrat Díaz-Méndez & Jose L. Ruiz-Alba, 2025. "How does innovation emerge in open platform ecosystems?," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-15, December.
- Han Yan & Rui Wang & Jin Qin, 2025. "Design factors of the tag-based review summarization system: Perspective of the consumers’ intention to use," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-17, December.
- Martin Haupt & Jan Freidank & Alexander Haas, 2025. "Consumer responses to human-AI collaboration at organizational frontlines: strategies to escape algorithm aversion in content creation," Review of Managerial Science, Springer, vol. 19(2), pages 377-413, February.
- Chun-Chien Lin & Kadek Sandita Nugraha & Yi-Jung Hsu, 2025. "The Effect of Sustainable Development Goals on Customer Satisfaction, Customer Loyalty and the Role of Brand Image in Green Hotels," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 15(1), pages 1-7.
- Cheng-Wen Lee & Romi Ilham & Yuan-Chao Chi, 2025. "Digital Dependence: Online Game Addiction to Mobile App Purchase Intention Feature," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 15(2), pages 1-3.
- Carballa-Smichowski, Bruno & Lefouili, Yassine & Mantovani, Andrea & Reggiani, Carlo, 2025. "Data Sharing or Analytics Sharing?," TSE Working Papers 25-1615, Toulouse School of Economics (TSE).
- Beknazar-Yuzbashev, George & Ichiba, Sota & Stalinski, Mateusz, 2025. "To the Depths of the Sunk Cost : Experiments Revisiting the Elusive Effect," The Warwick Economics Research Paper Series (TWERPS) 1544, University of Warwick, Department of Economics.
- Snir, Avichai & Levy, Daniel & Levy, Dudi & Chen, Haipeng (Allan), 2025.
"Price Gouging or Market Forces? Fairness Perceptions of Price Hikes during the Pandemic,"
EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 0.
- Snir, Avichai & Levy, Daniel & Levy, Dudi & Chen, Haipeng (Allan), 2024. "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes during the Pandemic," MPRA Paper 123071, University Library of Munich, Germany.
- Milagros C. Bales & Karen Luz P. Yap & Fatima T. Baliña & Leomarich F. Casinillo, 2025. "Interaction and problems in the abaca industry in Region VIII, Philippines," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 15(1), pages 3-19.
- Hoa Le Thai Nguyen & Thi Thi Cam Tang, 2025. "The impact of online review on fresh food purchase intention via mobile applications: An approach of ELM theory," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 15(2), pages 128-151.
- Tuan Van Pham & My Ha Nguyen & Linh Khanh Nguyen & Yen Phi Hoang & Thu Hoai Tran & Linh Ngoc Khanh Hoang, 2025. "The impact of Firm Generated Content (FGC) and User Generated Content (UGC) on the intention to use telehealth services," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 15(2), pages 37-50.
- Minh Thi Hong Le & Hieu Ngoc Minh Pham & Ly Thi Truc Nguyen & Thuy Thi Xuan Le & Suong Thi Mai Nguyen, 2025. "Augmenting TikTok shop adoption: The mediating role of KOCs in live streaming, video content, and AI recommendations," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 15(2), pages 85-104.
- Fabian Herweg & Daniel Müller & Asri Özgümüs & Fabio Römeis, 2025. "Context-Dependent Risk Preferences and Decoy Effects," CESifo Working Paper Series 11611, CESifo.
- Beknazar-Yuzbashev, George & Ichiba, Sota & Stalinski, Mateusz, 2025. "To the Depths of the Sunk Cost: Experiments Revisiting the Elusive Effect," CAGE Online Working Paper Series 746, Competitive Advantage in the Global Economy (CAGE).
- Sun, Zhonghua & Wei, Wei, 2025. "Green technology innovation and corporate brand competitiveness: an analysis based on the role of environmental policy," Finance Research Letters, Elsevier, vol. 71(C).
- Kim, Jungkeun & Cho, Areum & Lee, Daniel Chaein & Park, Jooyoung & Kim, Aekyoung & Jhang, Jihoon & Kim, Changju, 2025. "Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: the role of perceived authenticity," LSE Research Online Documents on Economics 126230, London School of Economics and Political Science, LSE Library.
- Nguyen, Tan Phat & Huynh, Cong Minh, 2025. "Customer Satisfaction in Home Delivery Service in Vietnam: The Impact of Service Quality, Perceived Value, and the Mediating Role of Trust," MPRA Paper 123201, University Library of Munich, Germany.
- Adesina, Toheeb, 2025. "AI Agents in the Advertising Industry," MPRA Paper 123413, University Library of Munich, Germany.
2024
- Abdurrakhim Saktyadi & Dodie Tricahyono, 2024. "Examining Customer Behavior Influences on MyPertamina App Adoption: A UTAUT2 Model Study in South Banten Gas Stations," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 113-131.
- Naveen Kumar R & Janani M & John William A & Pavithra R & Maharajan T, 2024. "Turbo Remarketing by E-Commerce Start-ups: Converting Abandoned Carts into Sales," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 18-36.
- Geetha & C.J., 2024. "Enhancing Customer Relationships Through Social Media by Transitioning from Traditional to Social CRM," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(3), pages 112-120.
- Awol Hussien Aman & Nebiyu Esayas, 2024. "The Effects of Practices and Challenges of Advertisements, Sponsorships, and Mechanisms on Efficient Revenue Generation of Oromia Radio and Television Organization," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 14(3), pages 105-118.
- Abelitha Jovanka & Kinkin Yuliaty Subarsa Putri, 2024. "Analysis of Generation Z's Consumer Behavior Towards Purchasing Beauty Products," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 14(3), pages 96-104.
- Dr. K. Vijayakumar & G.P. Ralesh, 2024. "Cross-Selling's Constraints and Solutions in Banking Industry," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 14(4), pages 3-12.
- Nguyen Loi, 2024. "Sustainable Banking Development Model and Recommendations for Vietnam," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 14(4), pages 58-66.
- Leszek Gracz, 2024. "The Factors For Choosing An Online Seller: Insights from a TAM-Based Study of Polish Online Consumers," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 331-340.
- Wojciech Grzegorczyk, 2024. "The Selected Aspects of a Company's Pricing Policy in Foreign Markets," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 422-433.
- Stefan Trzcielinski & Ines Mongiat-Leveque & Dominique Besson, 2024. "The Impact of the Perception of Relational Loyalty on Purchasing Sustainable Products – Pilot Study," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 519-540.
- Aron-Axel Wadlewski, 2024. "Key Motives and Reasons Determining the Start of MLM Activities in the Perspective of Polish Entrepreneurs," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 321-333.
- Agnieszka Izabela Baruk, 2024. "Purchasers’ Benefits of Co-Creating Marketing Offers Versus Offeror Country of Origin," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 375-393.
- Wioletta Wereda & Patrcyja Bryczek-Wrobel, 2024. "The Integration of Digital Marketing Solutions with Industry 4.0 in Enterprises in Poland – Aspects of Management and Security," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 649-660.
- Wioletta Wereda & Natalia Moch & Radoslaw Korneć, 2024. "Urban Resilience and ICT Solutions in Management of Polish Cities," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 1083-1091.
- Beata Gotwald & Bogdan Gregod & Marlena Kowalczyk, 2024. "Parental Perspectives on Sharenting: Attitudes, Privacy Concerns, and Children's Digital Footprint," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 1242-1250.
- Rodrigo Censi & Sandro Vieira Soares & Ivone Junges & Gabriel Oscar Cremona Parma & Rafael Tezza & Jose Baltazar Salgueirinho Osorio de Andrade Guerra, 2024. "Analysis οf the Relationship between Perceived Service Performance and Students' Socioeconomic and Demographic Characteristics: A Study of a Private Technical School," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 437-459.
- Grebowiec Mariusz & Pietrzak Piotr, 2024. "The Role of the Incentive System in the Process of Reducing Stress Levels in the Workplace," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 652-676.
- Iwona Lupa-Wojcik, 2024. "Students' Willingness to Pay for Access to ChatGPT," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 730-745.
- Anna Czaplinska, 2024. "The Image of a Large City in the Opinion of Foreigners: The Case of Szczecin, Poland," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 878-887.
- Tomasz Siudek & Aldona Zawojska, 2024. "Banking Products and Services as Crucial Drivers of Bank Competitiveness Within the Financial Market: A Review Approach," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 974-1007.
- Alina Rydzewska & Danuta Szwajca, 2024. "Cutting-Edge Digital Tools in the Area of Marketing Communication and Sales Used by SMEs versus Economic Results- Evidence from Poland," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 109-134.
- Konrad Hryniewicz & Barbara Marciszewska & Aleksandra Grobelna & Tomasz Studzieniecki & Marzena Wanagos, 2024. "Advertisements: The Congruity Effect with the Communion-Self and Pursuit-Self," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 1122-1149.
- Pawel Glodek & Grzegorz Dadas, 2024. "Estimating the Population Size of Academic Spin-Offs: Challenges and Opportunities," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 1166-1184.
- Radoslaw Luft & Katarzyna Kalinowska & Adam Weinert, 2024. "The Role of AI in Company's Image Management," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 1216-1226.
- Lukasz Wojtowicz & Katarzyna Kalinowska & Adam Weinert, 2024. "The Determinants of Harnessing AI in Shaping Company’s Image," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 1288-1300.
- Sebastian Zupok, 2024. "Contemporary Tools for Creating Customer Value," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 545-559.
- Tomasz Siudek & Aldona Zawojska, 2024. "A Theoretical Model of Customer Acceptance and Use of Electronic Banking as a Distribution Channel for Banking Products and Services," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 866-889.
- Pawel Rymarczyk & Cezary Figura & Lukasz Wojciechowski & Kamila Cwik & Piotr Stalinski, 2024. "Evaluating the Effectiveness of Advertising Campaigns in the Fast-Food Industry Using an Analytical Engine," European Research Studies Journal, European Research Studies Journal, vol. 0(Special A), pages 126-136.
- Mariusz Mazurek & Konrad Gauda & Sylwia Skrzypek-Ahmed & Artem Artiukov & Piotr Stalinski, 2024. "Collection Life Cycle Analysis: Enhancing Market Strategies through Advanced Data Analytics," European Research Studies Journal, European Research Studies Journal, vol. 0(Special A), pages 14-24.
- Bartosz Przysucha & Pawel Kaleta & Artur Dmowski & Jacek Piwkowski & Piotr Czarnecki & Tomasz Cieplak, 2024. "Product Knowledge Graphs - Creating a Knowledge System for Customer Support," European Research Studies Journal, European Research Studies Journal, vol. 0(Special A), pages 150-159.
- Tomasz Smutek & Marcin Marczuk & Michal Jarmul & Ewelina Jurczak & Damian Pliszczuk, 2024. "Chatbot to Support the Customer Service Process," European Research Studies Journal, European Research Studies Journal, vol. 0(Special A), pages 160-168.
- Michal Maj & Artur Dmowski & Ryszard Nowak & Tadeusz Medzelowski & Tomasz Cieplak, 2024. "Enhancing Customer Service in Shopping Malls with an Advanced Chatbot-Integrated Concierge Device," European Research Studies Journal, European Research Studies Journal, vol. 0(Special A), pages 169-178.
- Anna Szymczak-Ronikier, 2024. "Assessing Passenger Loyalty Programs in the Airline Industry: A Comparative Analysis of Value Delivery and Customer Perceptions at Polish Regional Airports," European Research Studies Journal, European Research Studies Journal, vol. 0(Special A), pages 494-509.
- Joanna Majchrzak & Agnieszka Kretkowska & Laura Zielinska & Magdalena Hryb, 2024. "The Relationship Between Sustainable Logistics and Customer Experience - The Study of the Current Situation," European Research Studies Journal, European Research Studies Journal, vol. 0(Special A), pages 548-563.
- Piotr Ogonowski & Bartlomiej Piwowarski, 2024. "Psychophysiological Consumer Responses to Product Packaging Design: Insights for Strategic Marketing," European Research Studies Journal, European Research Studies Journal, vol. 0(Special A), pages 778-798.
- Anna Szwajlik, 2024. "The Importance of Affect in the Purchasing Behavior of Business to Business," European Research Studies Journal, European Research Studies Journal, vol. 0(Special A), pages 799-809.
- Tomasz Smutek & Marcin Kowalski & Olena Ivashko & Robert Chmura & Justyna Sokolowska-Wozniak, 2024. "A Graph-Based Recommendation System Leveraging Cosine Similarity for Enhanced Marketing Decisions," European Research Studies Journal, European Research Studies Journal, vol. 0(Special A), pages 83-93.
- Bartosz Przysucha & Magdalena Halas & Cezary Figura & Natalia Rak & Pawel Barwiak & Adam Hernas, 2024. "Exploring and Analyzing YouTube Communities through Data Mining and Knowledge Graphs," European Research Studies Journal, European Research Studies Journal, vol. 0(Special A), pages 94-102.
- Michal Kaczmarczyk, 2024. "Quality Competitions Based on Models of Organizational Excellence: An Italian Quality Award Case Study," European Research Studies Journal, European Research Studies Journal, vol. 0(Special B), pages 184-196.
- Damian Pliszczuk & Michal Maj & Patryk Marek & Weronika Wilczewska & Tomasz Cieplak & Tomasz Rymarczyk, 2024. "The Effect of the Context Length of Large Language Models on the Quality of Extracted Information in Polish in the Process of Project Management," European Research Studies Journal, European Research Studies Journal, vol. 0(Special B), pages 414-425.
- Michal Maj & Damian Pliszczuk & Patryk Marek & Weronika Wilczewska & Bartosz Przysucha & Tomasz Rymarczyk, 2024. "Optimizing Customer Support Using Text2SQL to Query Natural Language Databases," European Research Studies Journal, European Research Studies Journal, vol. 0(Special B), pages 426-438.
- Joanna Wyrwisz, 2024. "Reasons of Cancel Brand in Opinion of Consumer of Different Generations," European Research Studies Journal, European Research Studies Journal, vol. 0(Special B), pages 439-455.
- Anna Dewalska-Opitek & Katarzyna Bilinska & Marek Cierpial-Wolan & Aleksander Ostenda & Joanna Kubicka & Maria Zralek, 2024. "The Application of Web Scrapping Method to Evaluate the Customers’ Inclination to Share the Online Word-of-Mouth in Hotel Sector: The European Perspective," European Research Studies Journal, European Research Studies Journal, vol. 0(Special B), pages 72-96.
- Adrianna Mateja & Patryk Wlekly, 2024. "Determinants of Choosing an Online Cosmetics Store: An Eye-Tracking Study on the Impact of Website Aesthetics on Purchase Decisions," European Research Studies Journal, European Research Studies Journal, vol. 0(Special B), pages 826-847.
- Mariola Michalowska, 2024. "Packaging as a Tool for Influencing Consumers in the Food Products Market," European Research Studies Journal, European Research Studies Journal, vol. 0(Special B), pages 932-946.
- Davide Azzolini & Nicola Doppio & Luca Mion & Iunio Quarto Russo & Alessio Tomelleri, 2024. "Enhancing SMEs’ Digital Innovation Capabilities: Experimental Evidence from a User Experience Design Challenge," FBK-IRVAPP Working Papers 2024-01, Research Institute for the Evaluation of Public Policies (IRVAPP), Bruno Kessler Foundation.
- Antonina Levashenko & Maria Girich & Ivan Ermokhin & Olga Magomedova & Tatiana Malinina, 2024. "EU vs large platforms, regulation of data brokers, post-quantum cryptography for cybersecurity," Digital monitoring, Gaidar Institute for Economic Policy, issue 8, pages 1-9, August.
- Antonina Levashenko & Maria Girich & Ivan Ermokhin & Olga Magomedova & Tatiana Malinina, 2024. "EU vs large platforms, regulation of data brokers, post-quantum cryptography for cybersecurity," Digital monitoring (In Russian), Gaidar Institute for Economic Policy, issue 8, pages 1-9, August.
- Heny Hendrayati, 2024. "Enhancing Women Entrepreneurs' Competitiveness in the Livestreaming Age," GATR Journals jber251, Global Academy of Training and Research (GATR) Enterprise.
- Canitgia Tambariki, 2024. "Drivers of banking consumers' cybersecurity behavior: Applying the extended protection motivation theory ," GATR Journals jmmr327, Global Academy of Training and Research (GATR) Enterprise.
- Thi-Minh-Ngoc Luu, 2024. "What Motivates Generation Z in Vietnam to Purchase Organic Food? An Application of Extended Theory of Planned Behaviour," GATR Journals jmmr328, Global Academy of Training and Research (GATR) Enterprise.
- Zurina Ismail, 2024. "Accelerating Brand Value: The Role of CSR in Shaping Automotive Brand Reputation and Consumer Preferences," GATR Journals jmmr334, Global Academy of Training and Research (GATR) Enterprise.
- Laila Refiana Said, 2024. "Exploring Online Impulse Purchase Behaviour in Marketplaces: Clicks and Compulsions ," GATR Journals jmmr337, Global Academy of Training and Research (GATR) Enterprise.
- Muhartini Salim, 2024. "Analyzing the Impact of Customer Trust on Customer Satisfaction on the Tokopedia E-Commerce Platform Using a Multidimensional Approach ," GATR Journals jmmr340, Global Academy of Training and Research (GATR) Enterprise.
- Yuhanis Bin Ibrahim, 2024. "Brand Visual Identity Design for Tea Beverages: Case Study of CHAGEE and Tealive ," GATR Journals jmmr342, Global Academy of Training and Research (GATR) Enterprise.
- Samir Labiad & Saida Marso, 2024. "Understanding consumer behaviour and preferences for organic food products in developing markets: A theoretical framework Comprendre le comportement de consommateur à l'égard des produits issus de l'a," Post-Print hal-04510478, HAL.
- Hafsa Lemsieh & Ibtissam Abarar, 2024. "Artificial Intelligence: A Technological Tool to Manipulate the Psychology and Behavior of Consumers: Theoretical research," Post-Print hal-04629533, HAL.
- Nayla Nainia & Yasmina El Fethouni, 2024. "Tourism engineering for a Moroccan sports destination in Casablanca: The case of Raja Club Athletic as a brand label," Post-Print hal-04704542, HAL.
- Timo Mueller-Tribbensee & Klaus M. Miller & Bernd Skiera, 2024.
"Paying for Privacy: Pay-or-Tracking Walls,"
Papers
2403.03610, arXiv.org.
- Timo Müller-Tribbensee & Klaus Miller & Bernd Skiera, 2024. "Paying for Privacy: Pay-or-Tracking Walls," Working Papers hal-04759155, HAL.
- Müller-Tribbensee, Timo & Miller, Klaus M. & Skiera, Bernd, 2024. "Paying for Privacy: Pay-or-Tracking Walls," HEC Research Papers Series 1514, HEC Paris.
- Tihomir Vranešević & Ana Pušić & Miroslav Mandić, 2024. "Advancing Brand Origin Concept Through The Reverse Country Of Origin Effect: The Case Of Generation Z," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 75(1), pages 32-61.
- Kawsar Ahmmed & Ariel Zoltán Mitev, 2024. "The Impact Of Supplier Flexibility, Dependence, And Trust On Behavioral Loyalty In The Retail Superstore: The Evidence From A Developing Country," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 75(1), pages 86-114.
- Segerlind, Carin & Eriksson, Kent & Hermansson, Cecilia, 2024. "Long-term impact of increasing customer satisfaction on bank revenue," Working Paper Series 24/9, Royal Institute of Technology, Department of Real Estate and Construction Management & Banking and Finance.
- MAGNO, Dominic Elena & EDU, Tudor, 2024. "The influence of social media on contemporary consumer behavior: Part III, Research Findings and Discussion," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 14(1), pages 09-16, March.
- PURCAREA, Ioan Matei, 2024. "Challenges for Modern Marketing and E-Commerce Merchandising," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 14(1), pages 17-23, March.
- MAGNO, Dominic Elena & EDU, Tudor, 2024. "The influence of social media on contemporary consumer behavior: Part IV, Research Conclusions," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 14(2), pages 17-20, June.
- PURCAREA, Ioan Matei, 2024. "Redefining Marketing While Advancing on the Path to AI Innovation, Better Assessing AI Model Performance," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 14(2), pages 21-28, June.
- PURCAREA, Ioan Matei, 2024. "Ensuring digital marketing performance improvement, making difference between today’s and tomorrow’s marketing function," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 14(3), pages 11-17, August.
- TALPEANU, Andra Elena & EDU, Tudor, 2024. "Marketing positioning for medical optics – S.C. Dayane GT Impex S.R.L.: Part II, Marketing positioning. Theoretical-methodological aspects," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 14(4), pages 09-13, December.
- PURCAREA, Ioan Matei, 2024. "Marketing at the Crossroad: Digital Workforce Focused on AI Integration, Leveraging E-Commerce Personalization," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 14(4), pages 14-21, December.
- Ivan Lutsii & Oleksandr Lutsii, 2024. "Factors Affecting Marketing Communications in Wartime," Oblik i finansi, Institute of Accounting and Finance, issue 3, pages 112-119, September.
- Margaryta Ambarchian & Ivan Berezkin, 2024. "Car Brands in a Competitive Environment: How Are They Building Their Value Creation Processes?," Oblik i finansi, Institute of Accounting and Finance, issue 3, pages 50-56, September.
- Hendra Riofita, 2024. "AUGMENTING ISLAMIC DIGITAL PAYMENT EFFECTON MUSLIM CUSTOMER PURCHASE DECISION ON MICRO, SMALL AND MEDIUM ENTERPRISES’ (MSMEs) PRODUCTS," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, vol. 10(4), pages 735-758, November.
- Zaza GIGAURI, 2024. "Marketing and social influence of fashion on clothing purchase behavior of consumers," Romanian Journal of Economics, Institute of National Economy, vol. 58(1(67)), pages 30-44, June.
- Richard Briesch & Ernan Haruvy & Glenn B. Voss & Zannie Giraud Voss, 2024. "The countervailing effects of spatial competition in the performing arts: examining local versus traded market performance," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 48(4), pages 527-574, December.
- Belém Barbosa & José Ramón Saura & Dag Bennett, 2024. "How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses," The Journal of Technology Transfer, Springer, vol. 49(1), pages 69-103, February.
- Yan Yan & Nicholas Resnick, 2024. "A high-performance turnkey system for customer lifetime value prediction in retail brands," Quantitative Marketing and Economics (QME), Springer, vol. 22(2), pages 169-192, June.
- Edward J. Fox & Hristina Pulgar & John H. Semple, 2024. "Testing a theory of strategic multi-product choice," Quantitative Marketing and Economics (QME), Springer, vol. 22(3), pages 257-289, September.
- Mina Ameri & Elisabeth Honka & Ying Xie, 2024. "Watching intensity and media franchise engagement," Quantitative Marketing and Economics (QME), Springer, vol. 22(3), pages 291-356, September.
- Alejandra Montalvan Aratia & Jazmin Cristhel Chirapa Romero, 2024. "Valor de marca y la decisión de compra de los clientes de la marca Master Belle, Lima- Perú 2021," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 23, pages 1-14, January- .
- Lisa Hofmann & Yaser Al-Dhabyani & Erdal Arslan, 2024. "Towards a Metaverse Shopping Revolution: A Mixed-Method Study on Factors Influencing Consumers' Intentions to Adopt Metaverse as Shopping Marketplace," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 10(2), pages 129-155.
- Taimoor Khan Mahsud & Mahwish J. Khan, 2024. "Examining the Impact of Organizational and Customers' Operant Resources on Word-of-Mouth in Preventative Healthcare Service: A Comprehensive Analysis on Children Immunization," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 10(2), pages 185-204.
- Itzhak Mashiah, 2024. "Strategic Media Messaging of Startups and Entrepreneurs Before Initial Public Offering (IPO)," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 10(2), pages 205-224.
- Błażej Lepczyński & Piotr Pisarewicz, 2024. "Skuteczność sankcji gospodarczych na przykładzie studium kondycji finansowej rosyjskiego sektora bankowego. Kontekst wojny z Ukrainą," Bank i Kredyt, Narodowy Bank Polski, vol. 55(3), pages 287-312.
- Nils Wernerfelt & Anna Tuchman & Bradley Shapiro & Robert Moakler, 2024. "Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta," NBER Working Papers 32765, National Bureau of Economic Research, Inc.
- Savica Dimitrieska & Andrijana Bojadzievska Danevska & Elena Parnardzieva Stanoevska, 2024. "Lateral marketing – a source of entrepreneurial innovations," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 12(1), pages 107-114.
- Yinka C. OJELEYE & Abdullahi H. MUSTAPHA, 2024. "Digital financial literacy and the performance of female entrepreneurs in Nigeria," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 21(1), pages 118-138.
- Savica Dimitrieska, 2024. "The death of traditional advertising," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 21(1), pages 172-179.
- Vladimir Karadzhov & Dinka Zlateva, 2024. "Digital marketing strategies for Black Friday and Christmas," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 21(1), pages 180-198.
- Oghenenyerhovwo R. Inoni, 2024. "Predictors of customer satisfaction in fast food restaurants," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 21(1), pages 199-213.
- Mehdi Amara & Mehdi Bouchetara & Djahida Boudebza & Lyazid Mezaach, 2024. "The impact of transportation service quality on customer satisfaction according to French and European standard 13816. A field study of a sample of travelers from the national railway transport compan," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 21(1), pages 214-247.
- Shunto J. Kobayashi & Garrett A. Johnson & Zhengrong Gu, 2024. "Privacy-Enhanced versus Traditional Retargeting: Ad Effectiveness in an Industry-Wide Field Experiment," Working Papers 24-06, NET Institute.
- Ilian Minkov, 2024. "Significance of the Online Publicized Corporate Culture of Industrial Enterprises in Bulgaria (Beer Manufacturers)," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 490-507, September.
- Dora Marinova, 2024. "Food in a Polycrisis: Can Tourism Help for a Sustainability Transition?," Godishnik na UNSS, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 43-55, December.
- Mariana Murzova, 2024. "Opportunities for Increasing Brand Equity by Managing Its Social Media Communications," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 119–130-1, December.
- Pawel Merlo, 2024. "Role Of Large-Format Shops In The Food Retail Market In Poland During The Covid-19 Pandemic," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, vol. 19(1), pages 17-29, June.
- Alexandra SZEKERES & Ivett BARTA & Gergő TÖMÖRI, 2024. "The Role Of Financial Performance In Difference Of Two Manufacturer’S Brand Value," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 33(1), pages 345-353, July.
- Roxana Diana BEJAN, 2024. "How Did The E-Commerce For Beauty Industry Develop In Korea Compared To Romania?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 33(1), pages 488-496, July.
- Iuliana OBREJA & Adriana MANOLICĂ, 2024. "Beyond The Hashtag: Exploring The Multifaceted World Of Bookstagram," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 33(1), pages 578-586, July.
- Grigore FUSU, 2024. "Advertising Messages For A Financial Service Provider: Creation And Analysis Of The Effectiveness," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 9(1), pages 156-164, March.
- Jackline Akoth ODERO & Robert K.W. EGESSA & Kelvin Mogere MACHUKI, 2024. "Competitor Orientation And Innovation: Kenyan Deposit Taking Sacco Experience," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 9(1), pages 9-18, March.
- Marina Covalenco (Dobrovolschi), 2024. "Health Tourism Industry: Segmentation, Differentiation and Communication," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 418-425, August.
- Nicoleta Cristache & Oana Pricopoaia & Sabin Murariu, 2024. "The Implications of Marketing Strategies in Promoting Sustainability in the Beauty Industry," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 426-433, August.
- Nicoleta Andreea Neacsu & Anca Popescu, 2024. "Quality Strategies and Sustainability Measures in Romanian Spa Tourism," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 460-466, August.
- Iuliana Obreja & Adriana Manolica, 2024. "Mapping the Evolution of Book Influencers: A Bibliometric Journey," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 476-482, August.
- Anca Popescu & Nicoleta Andreea Neacsu, 2024. "QR Code Menus: Exploring the Role of QR Codes in Enhancing Operational Efficiency and Customer Engagement in Restaurants and Cafes," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 483-490, August.
- María De Los Ángeles Crespo López & Carmen García García, 2024. "Papel mediador de la personalidad de la tienda en la relación entre la autocongruencia y las manifestaciones de lealtad," DOCFRADIS Working Papers 2401, Catedra Fundación Ramón Areces de Distribución Comercial, revised Dec 2023.
- María Fernanda García Zamarreño & Santiago González Hernando, 2024. "Motivations for purchasing and satisfaction from sports team merchandise among young fans: a case study of Real Sporting de Gijón," DOCFRADIS Working Papers 2402, Catedra Fundación Ramón Areces de Distribución Comercial, revised Mar 2024.
- E. Sophia Valenzuela-G. & Óscar González-Benito & Álvaro Garrido-Morgado, 2024. "¡Sonido activado! ¿Cómo influyen los estímulos auditivos en el engagement del consumidor?," DOCFRADIS Working Papers 2403, Catedra Fundación Ramón Areces de Distribución Comercial, revised Apr 2024.
- Laura Fernández Méndez & Nuria Viejo Fernández, 2024. "El funcionamiento interno de una empresa omnicanal: una revisión sistemática de la literatura," DOCFRADIS Working Papers 2405, Catedra Fundación Ramón Areces de Distribución Comercial, revised May 2024.
- Oliver Torres-Reynoso & Jesús García-Madariaga & María Carmen Rodríguez-Santos, 2024. "Análisis del valor medioambiental percibido en contextos de búsqueda de opinión y congruencia informacional," DOCFRADIS Working Papers 2406, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jun 2024.
- Patricia Criado Azofra & Sonia San Martín Gutiérrez, 2024. "Virtual bodies, real decisions? Embodiment, social interaction and immersion in a virtual reality context," DOCFRADIS Working Papers 2407, Catedra Fundación Ramón Areces de Distribución Comercial, revised Nov 2024.
- Emerson Wagner Mainardes & Julio Simão Santos, 2024. "The Effects on Corporate Reputation of Corporate Social Irresponsibility, Philanthropy, and Customer Value Orientation," Corporate Reputation Review, Palgrave Macmillan, vol. 27(4), pages 299-314, November.
- Yener Kandogan, 2024. "A comprehensive multi-country study of country-of-origin effects using actual product ownerships," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(3), pages 624-638, September.
- Olivier Mesly & Hareesh Mavoori, 2024. "Mapping borrowers’ and lenders’ interactions according to their dark financial profiles," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(4), pages 1090-1104, December.
- Isabel Kittyma Disse, 2024. "Gamification as a Multichannel Marketing Instrument: A Systematic Literature Review and Future Research Agenda," Working Papers Dissertations 117, Paderborn University, Faculty of Business Administration and Economics.
- Janina Seutter, 2024. "The origination of online reviews in B2B markets: A qualitative study of the underlying motives of review writers," Working Papers Dissertations 118, Paderborn University, Faculty of Business Administration and Economics.
- Martin Poniatowski & Janina Seutter & Sunghan Ryu & Dennis Kundisch, 2024. "When to ask for a review: An empirical analysis of online review request timing for different product types," Working Papers Dissertations 119, Paderborn University, Faculty of Business Administration and Economics.
- Janina Seutter & Jürgen Neumann, 2024. "Reviewing the simple things – How ease of evaluation affects online rating behavior," Working Papers Dissertations 120, Paderborn University, Faculty of Business Administration and Economics.
- Nguyen, Luan-Thanh, 2024. "Factors Affecting Service Quality and Satisfaction Customers Use of Mobile Commerce in Ho Chi Minh," MPRA Paper 119906, University Library of Munich, Germany, revised 10 Jan 2024.
- Kannou, Ahmed, 2024. "Les Facteurs Clés de Succès d'une Substitution d’Enseignes [The Key Success Factors of Brand Substitution]," MPRA Paper 120234, University Library of Munich, Germany.
- Kannou, Ahmed, 2024. "Les Antécédents de la Résistance des Consommateurs à la Stratégie de Changement d’Enseignes : Preuves Issues d'un Contexte Tunisien [The History of Consumer Resistance to the Brand Switching Strate," MPRA Paper 120273, University Library of Munich, Germany.
- Huynh, Cong Minh & Nguyen, Phan Kim Han, 2024. "Factors Influencing Customers’ Loyalty: An Empirical Study for the Milk Industry in Vietnam," MPRA Paper 120346, University Library of Munich, Germany.
- Doron Sayag & Avichai Snir & Daniel Levy, 2024.
"Small Price Changes, Sales Volume, and Menu Cost,"
Papers
2403.07166, arXiv.org.
- Sayag, Doron & Snir, Avichai & Levy, Daniel, 2024. "Small Price Changes, Sales Volume, and Menu Cost," MPRA Paper 120419, University Library of Munich, Germany.
- Sayag, Doron & Snir, Avichai & Levy, Daniel, 2024. "Small Price Changes, Sales Volume, and Menu Cost," EconStor Preprints 285116, ZBW - Leibniz Information Centre for Economics.
- Doron Sayag & Avichai Snir & Daniel Levy, 2024. "Small Price Changes, Sales Volume, and Menu Cost," Working Paper series 24-02, Rimini Centre for Economic Analysis.
- Avichai Snir & Daniel Levy & Dudi Levy & Haipeng Allan Chen, 2024.
"Price Gouging or Market Forces? Fairness Perceptions of Price Hikes in the Pandemic,"
Working Paper series
24-03, Rimini Centre for Economic Analysis.
- Snir, Avichai & Levy, Daniel & Levy, Dudi & Chen, Haipeng (Allan), 2024. "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes in the Pandemic," MPRA Paper 120425, University Library of Munich, Germany.
- Snir. Avichai & Levy, Daniel & Levy, Dudi & Chen, Haipeng Allan, 2024. "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes in the Pandemic," EconStor Preprints 285120, ZBW - Leibniz Information Centre for Economics.
- Avichai Snir & Daniel Levy & Dudi Levy & Haipeng Allan Chen, 2024. "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes in the Pandemic," Papers 2403.07617, arXiv.org.
- Ologunebi, John & Taiwo, Ebenezer, 2024. "Personalized ad Content and Individual User Preference: A boost for Conversion Rates in the UK E-commerce Business," MPRA Paper 120595, University Library of Munich, Germany.
- Sokolov, Yuri I., 2024. "Bridging the Risk Management Gap: Adopting the Factor Endogenous Behaviour Aggregation (FEBA) Approach Beyond Banking," MPRA Paper 121188, University Library of Munich, Germany.
- Yeboah, Abraham & Asuamah Yeboah, Samuel & Mogre, Diana, 2024. "Unveiling the Power of Corporate Citizenship: A Deep Dive into Brand Confidence, Loyalty, Green Innovation, and Sustainable Buying Intentions," MPRA Paper 122394, University Library of Munich, Germany, revised 18 Sep 2024.
- Cherkashin, Alexander & Sakhadzhi, Vladislav & Guliev, Ruslan & Bolshunova, Elena, 2024. "Practical Methods for Predicting Customer Retention," MPRA Paper 122400, University Library of Munich, Germany.
- Черкашин, Александр & Сахаджи, Владислав & Гулиев, Руслан & Большунова, Елена, 2024. "Практические Методы Прогнозирования Сохранения Клиентской Базы (Перевод На Русский Язык) [Practical Methods for Predicting Customer Retention]," MPRA Paper 122483, University Library of Munich, Germany.
- Harashima, Taiji, 2024. "Economic Utility Obtained from “Sense of Play”: Marketing in Evolution toward “Play-Oriented Economies”," MPRA Paper 122815, University Library of Munich, Germany.
- Snir, Avichai & Levy, Daniel & Levy, Dudi & Chen, Haipeng (Allan), 2025.
"Price Gouging or Market Forces? Fairness Perceptions of Price Hikes during the Pandemic,"
EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 0.
- Snir, Avichai & Levy, Daniel & Levy, Dudi & Chen, Haipeng (Allan), 2024. "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes during the Pandemic," MPRA Paper 123071, University Library of Munich, Germany.
- Ologunebi, John & Taiwo, Ebenezer & All, Kazeem, 2024. "Digital Consumer Behavior in E-commerce: A Study of Amazon and Temu's Customer Purchase Decision-Making Processes in the UK and the USA," MPRA Paper 123096, University Library of Munich, Germany.
- Katiaj, Pavlina & Farmakis, Timoleon & koukopoulos, Anastasios & Lounis, Starvros, 2024. "Storytelling in TikTok: A Path to Engagement," MPRA Paper 123280, University Library of Munich, Germany.
- Martin Hála & Radka MacGregor Pelikánová & Filip Rubáček, 2024. "Negative Determinants of CSR Support by Generation Z in Central Europe: Gender-Sensitive Impacts of Infodemic in 'COVID-19' Era," Central European Business Review, Prague University of Economics and Business, vol. 2024(2), pages 89-115.
- Pavel Pelech & Jaroslava Dědková, 2024. "The Stranger Factor: How Familiarity Influences Sharing Behaviour across Generations," Central European Business Review, Prague University of Economics and Business, vol. 2024(3), pages 49-73.
- Ana Čuić Tanković & Marina Perišić Prodan, 2024. "Digital Natives' Attitudes towards Blockchain Technology Usage," Central European Business Review, Prague University of Economics and Business, vol. 2024(3), pages 75-93.
- Aleksy Kwilinski & Oleksii Lyulyov & Tetyana Pimonenko & Denys Pudryk, 2024. "Global Image of Countries and Immigration Flows," Central European Business Review, Prague University of Economics and Business, vol. 2024(4), pages 83-101.
- Veronika Kopřivová & Radka Bauerová, 2024. "Fear of Missing out and Its Impact on Consumer Decision Making in Relation to Product Purchases in the Metaverse," Central European Business Review, Prague University of Economics and Business, vol. 2024(4), pages 21-37.
- Burhanudin Burhanudin & Firsta Diva Septianti, 2024. "Social Media Word of Mouth and Masstige Purchase Behaviour," Central European Business Review, Prague University of Economics and Business, vol. 2024(5), pages 71-94.
- Angga Febrian & Nabila Az-Zahra Najwa Amrizal & Rafika Indi Qut Ratuain, 2024. "The Role Of Artificial Intelligence: Increasing Ecommerce Purchase Intentions In Indonesia," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 23(1), pages 9-14.
- Savvakis C. Savvides, 2024. "The Integrated Financial Model and the use of Growth Patterns in Monte Carlo simulation Risk Analysis," Development Discussion Papers 2024-03, JDI Executive Programs.
- Steffen Jahn & Daniel Guhl & Ainslee Erhard, 2024. "Substitution Patterns and Price Response for Plant-Based Meat Alternatives," Rationality and Competition Discussion Paper Series 509, CRC TRR 190 Rationality and Competition.
- TANASE, George Cosmin, 2024. "The Integration of Emotional Intelligence into AI Marketing: Connecting Brands with Consumers," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 15(1), pages 29-37, March.
- PURCAREA, Ioan Matei, 2024. "A Shift in Retail Perspective Considering Customers’ Three-Dimensionality," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 15(1), pages 38-44, March.
- TANASE, George Cosmin, 2024. "Personal Brand Management through Social Networks in the Virtual Age of the 21st Century Individualism," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 15(2), pages 28-33, June.
- PURCAREA, Ioan Matei, 2024. "Phigital Retail Under Pressure to Streamlining Shoppers’ Path to Purchase Based on AI Integration," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 15(2), pages 34-40, June.
- TANASE, George Cosmin, 2024. "Understand AI Driven Marketing Capabilities: Empowering Customer Experience and Deliver Value with Intelligent Tools and Technologies," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 15(3), pages 26-32, September.
- PURCAREA, Ioan Matei, 2024. "Brand and CX Management Challenged to Comprehend the Phygital Customers’ Journey: Blending Brand and CX Governance," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 15(3), pages 33-41, September.
- TANASE, George Cosmin, 2024. "The Social Impact of Emerging Metaverse Business Models as Continuously Evolving and Innovative Environments," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 15(4), pages 36-40, December.
- PURCAREA, Ioan Matei, 2024. "Marketers’ Socio-Technical Perspective Approach of the Phygital Retail Complex System," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 15(4), pages 41-47, December.
- Iuliana Obreja, 2024. "Bookstagram Tours: Redefining Social Media Marketing in the Publishing Industry in Romania," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 27(87), pages 24-32, March.
- Andreea Strătilă (Irimia), 2024. "What Links Retail to Modernity? The Future of Retail - Romanian Case Study A combined Analysis of Consumer Perceptions and AI Insights," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 27(87), pages 81-99, March.
- Dunja Meštroviæ & Lidija Bagariæ & Sonja Brleèiæ Valèiæ, 2024. "Exploring the relationship between sustainable marketing and the performance of a higher education institution," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 42(1), pages 123-147.
- Juraj Rašiæ & Boris Crnkoviæ & Marija Ham, 2024. "The influence of personal motives and personal norm on purchasing sustainable products," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 42(1), pages 167-196.
- Maja Martinoviæ & Ivana Èolak & Zoran Barac, 2024. "Exploring customer preferences to drive successful food supplement placement in Croatia," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 42(1), pages 197-217.
- Doron Sayag & Avichai Snir & Daniel Levy, 2024.
"Small Price Changes, Sales Volume, and Menu Cost,"
Papers
2403.07166, arXiv.org.
- Doron Sayag & Avichai Snir & Daniel Levy, 2024. "Small Price Changes, Sales Volume, and Menu Cost," Working Paper series 24-02, Rimini Centre for Economic Analysis.
- Sayag, Doron & Snir, Avichai & Levy, Daniel, 2024. "Small Price Changes, Sales Volume, and Menu Cost," EconStor Preprints 285116, ZBW - Leibniz Information Centre for Economics.
- Sayag, Doron & Snir, Avichai & Levy, Daniel, 2024. "Small Price Changes, Sales Volume, and Menu Cost," MPRA Paper 120419, University Library of Munich, Germany.
- Snir. Avichai & Levy, Daniel & Levy, Dudi & Chen, Haipeng Allan, 2024.
"Price Gouging or Market Forces? Fairness Perceptions of Price Hikes in the Pandemic,"
EconStor Preprints
285120, ZBW - Leibniz Information Centre for Economics.
- Avichai Snir & Daniel Levy & Dudi Levy & Haipeng Allan Chen, 2024. "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes in the Pandemic," Working Paper series 24-03, Rimini Centre for Economic Analysis.
- Avichai Snir & Daniel Levy & Dudi Levy & Haipeng Allan Chen, 2024. "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes in the Pandemic," Papers 2403.07617, arXiv.org.
- Snir, Avichai & Levy, Daniel & Levy, Dudi & Chen, Haipeng (Allan), 2024. "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes in the Pandemic," MPRA Paper 120425, University Library of Munich, Germany.
- Rhazaoui, Yasmine & Sözer, Edin Güçlü & Civelek, Mustafa Emre & Ertemel, Adnan Veysel, 2024. "The Mediator Role of Brand Image in the Effect of Product Knowledge on Brand Loyalty: A Study on Mobile Phone Brands," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 15(3), pages 211-227, July.
- Sargın, Sinem, 2024. "Antecedents and Consequences of Consumers' Attitudes Towards Artificial Intelligence in Social Media," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 15(3), pages 229-256, July.
- Yılmazel, Sefa Emre, 2024. "The Effect of Restaurant Shows on The Consumers’ Behaviors," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 15(3), pages 257-275, July.
- Akgün, Ali Alper & Kortunay, Nevin, 2024. "Sürdürülebilir Tüketim Ölçeğinin Türkçeye Uyarlanması: Geçerlik ve Güvenirlik Çalışması (Adaptation of Sustainable Consumption Scale to Turkish: The Study of Validity and Reliability)," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 15(4), pages 419-433, October.
- Mulyaningtyas, Dian & Hutasoit, Ribka Juwita & Syafrina, Mia & Mulyana, Andi Erna, 2024. "Perbandingan Pengaruh Time saving, Money Saving, Pendapatan dan Kemudahan Penggunaan Terhadap Keputusan Menggunakan Online Food Delivery Services pada Aplikasi Grab-Food dan Go-Food," Jurnal Bisnis Mahasiswa, Aksara Indo Rajawali, vol. 4(3), pages 237-261, July.
- Zainuri, Muhammad & Pristiyono, Pristiyono & Halim, Abd., 2024. "Strategi Bauran Pemasaran Terhadap Keputusan Pembelian Studi Kasus UMKM Kabupaten Bengkalis-Riau," Jurnal Bisnis Mahasiswa, Aksara Indo Rajawali, vol. 4(4), pages 497-504, October.
- Floričić, Tamara & Pavia, Nadia & Kacun, Tara, 2024. "The Importance of the Quality and Sustainability Labels in the Perception of the Luxury Hotel Industry," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 12(3), pages 279-297.
- Wahyuni, Dewi & Nasution, Ade Parlaungan & Hutagaol, Anita Sri Rejeki, 2024. "The Discounts, Free Shipping, Trust and Consumer Assessment Ratings on Product Purchasing Decisions on The Shopee Application," Social Sciences Insights Journal, MID Publisher International, vol. 2(1), pages 1-13, April.
- Hermawati, Dewi & Pristiyono, Pristiyono & Hutagaol, Anita Sri Rejeki, 2024. "D & Dimsum Marketing Analysis of Purchasing Decisions and Word of Mouth," Social Sciences Insights Journal, MID Publisher International, vol. 2(1), pages 14-25, April.
- Elena BOSTANICA & Ingrid-Georgeta APOSTOL & Mihai PRELIPCEAN & Elena GOGA & Mihai Cristian ORZAN, 2024. "Hedonic and Utilitarian Motivations of Social AR Filters Usage," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, vol. 6(1), pages 1004-1013, August.
- Diana E. DRAGHICI & Mihaela CONSTANTINESCU, 2024. "Understanding Consumer Behaviour in the Digital Era: A Literature Review," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, vol. 6(1), pages 1014-1024, August.
- Catalina Elena FRA?ILA & Georgiana GRIGORE & Mihai Ioan RO?CA, 2024. "Green Deal Era: Exploring Environmental Attitudes and Ecological Behaviour," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, vol. 6(1), pages 1025-1039, August.
- Elena GOGA & Mihai Cristian ORZAN & Camelia GOGA & Claudia Cristina (BIZON) STAN & Danut TRIFU, 2024. "The Application and Efficiency of Neuromarketing Tools in Marketing Research: A Comprehensive Review and Future Research Agenda," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, vol. 6(1), pages 1040-1049, August.
- Alina-Andrea MIRON & Florin-Tudor IONESCU & Anca Ioana BLAGA & Oana MOGO?, 2024. "Navigating Online Success: Assessing the Impact of Google and Meta Ads on a Family-Owned Pharmacy Chain in Romania," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, vol. 6(1), pages 1050-1061, August.
- Ana TODOROVA & Svilena RUSKOVA, 2024. "Empathy in Marketing: A Customer-Oriented Approach based on Authenticity," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, vol. 6(1), pages 1076-1085, August.
- Katica RADOSAVLJEVIC & Simona Roxana PATARLAGEANU & Branko MIHAILOVIC & Mirela MITRAŠEVIC, 2024. "Marketing Channels as a Factor of Sustainable Agribusiness," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, vol. 6(1), pages 39-48, August.
- Dinh Van HOANG & Le Van TUNG & Nguyen Thanh TUNG, 2024. "Factors Influencing Customers' Green Purchase Intention: The Role of Perceived Environmental Responsibility and Health Consciousness," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, vol. 6(1), pages 59-70, August.
- Lumini?a NICOLESCU & Alexandra BARBU, 2024. "Mega Events and Their Impact on Country Image: A Comprehensive Bibliometric Analysis," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, vol. 6(1), pages 822-835, August.
- Maxim CETULEAN & Marta STOIAN, 2024. "The Evolution of Business Communication in the Digital Age," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, vol. 6(1), pages 836-848, August.
- Octavia ALBU & Iulia CIUREA & Ruxandra DU?A & Francesco BELLINI, 2024. "Emerging Trends and Impacts: A Bibliographic Analysis of Generative AI in Marketing," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, vol. 6(1), pages 972-984, August.
- ?tefan-Ionu? ANGHEL & Florin Alexandru STAN, 2024. "Social Media and Online Shopping: Exploring Interactions and Implications in the Digital Environment," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, vol. 6(1), pages 985-993, August.
- Ingrid Georgeta APOSTOL & Mihai PRELIPCEAN & Elena BOSTANICA & Maria-Cristiana MUNTHIU, 2024. "A Data-Driven Approach: Assessing the Relevance of AI Algorithms in Tailoring Personalised Content for Social Media Users," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, vol. 6(1), pages 994-1003, August.
- Leila MOHAMMED EL HADJ & Djalel Eddine YAHIAOUI & Abir SAYAH, 2024. "Proposal of a Customer Satisfaction Index Model (Part of the Antecedents) Adopted to the Algerian Context," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 9(1), pages 41-60, February.
- Andrei DUMITRESCU, 2024. "Assessment of Adequacy of Product Appearance Attributes to the Design Objective," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 9(3), pages 427-438, October.
- Radojko LUKIC, 2024. "Comparative Analysis of Trade Performance between the European Union and Serbia using AHP-DNMA Method," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 9(3), pages 453-469, October.
- Ion-Dănut LIXANDRU & Daniel Nicolae MĂIȚĂ & Darko SHULESKI, 2024. "Conative Dimension of Attitude: An Investigation on Student Influencing Stimuli in Decision-Making Processes," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 9(3), pages 556-571, October.
- Luca Congiu & Enrico Botta & Mariangela Zoli, 2024. "Biases and Nudges in the Circular Economy: A Review," CEIS Research Paper 583, Tor Vergata University, CEIS, revised 03 Oct 2024.
- Katariina Juusola & Abdelmounaim Lahrech, 2024. "Modeling transitions in nation brand equity: An empirical assessment of the nation equity power grid," Australian Journal of Management, Australian School of Business, vol. 49(2), pages 249-271, May.
- Qing Yao & Yixuan Han & Defeng Yang, 2024. "Should online reviews include pictures? The impact of fit between product type and online review presentation format," Australian Journal of Management, Australian School of Business, vol. 49(3), pages 509-527, August.
- Coloma à lvarez SantamarÃa & Consuelo Riaño Gil & AgustÃn V. Ruiz Vega, 2024. "The Power of Social Commerce: Understanding the Role of Social Word-of-Mouth Behaviors and Flow Experience on Social Media Users’ Purchase Intention," SAGE Open, , vol. 14(3), pages 21582440241, September.
- López-Rodríguez, Campo Elías & Rodríguez-Calderón, Luisa Fernanda, 2024. "Acceptance and Use of Technology: The Influence on Consumption in the Colombian Banking Sector," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., vol. 33(3), pages 1-20.
- Setiawan, Andi & Sukresna, I Made, 2024. "Exploring Marketing Maneuverability's Role in Linking Entrepreneurial Orientation and Marketing Performance," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., vol. 33(3), pages 1-23.
- Catalán, Sara & Marchan, Julia, 2024. "Fostering customer engagement behaviour with gamified loyalty programmes: a study from the “value get, value give” perspective," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., vol. 33(3), pages 1-20.
- ELI COHEN & Tomer Levy, 2024. "Improving Sales and Profitability for Small Businesses: A study of ?boutique wineries?," Proceedings of International Academic Conferences 14816402, International Institute of Social and Economic Sciences.
- Nosakhare Friday Uwaifo & Toluwa Ohidua, 2024. "Circular Economy: An Exploration Of Its Concept, Schools Of Thought, Drivers And Strategies," Journal of Academic Research in Economics, Spiru Haret University, Faculty of Accounting and Financial Management Constanta, vol. 16(2 (July)), pages 417-427.
- Neviana Krasteva & Aleksey Potebnia, 2024. "Coping With Information Overload As Consumers And As Marketers," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, vol. 23(1), pages 153-177, June.
- Beyza GÜLTEKİN & Kadir YAĞIZ & Leyla ŞENTÜRK-ÖZER, 2024. "Examining Fitness Centre Members' Perceived Risk, Attitude, and Behavioural Intentions in the Context of Brand Equity during the COVID-19 Pandemic," Sosyoekonomi Journal, Sosyoekonomi Society, issue 32(60).
- Elizaveta Fainshtein & Valentina Chkoniya & Mariantonietta Fiore & Elena Serova, 2024. "An innovation potential and organizational performance: an integrative role of company’s dynamic capabilities," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 12(1), pages 1-24, December.
- Khadija Shams & Alexander Kadow, 2024. "Determinants of consumer satisfaction with green e-marketing of international fast foods chains using service quality dimensions and happiness approach: a case study from urban Pakistan," Asia-Pacific Journal of Regional Science, Springer, vol. 8(3), pages 833-857, September.
- Magdalena Stefańska & Iwona Olejnik, 2024. "Retailers’ social impact perspective–discrepancies between theory and practice," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 51(3), pages 355-368, September.
- Myounggu Lee & Hye-jin Kim, 2024. "Exploring determinants of digital music success in South Korea," Electronic Commerce Research, Springer, vol. 24(3), pages 1659-1680, September.
- Adrian Waltenrath, 2024. "Consumers’ ambiguous perceptions of advertising disclosures in influencer marketing: Disentangling the effects on current and future social media engagement," Electronic Markets, Springer;IIM University of St. Gallen, vol. 34(1), pages 1-24, December.
- Yufeng Zou & Yicheng Zhang & Xianghua Lu, 2024. "The effects of similarity in supplier referral programs on peer-to-peer platforms: From the coopetition perspective," Electronic Markets, Springer;IIM University of St. Gallen, vol. 34(1), pages 1-19, December.
- Abdullah A. M. AlSokkar & Effie L.-C. Law & Dmaithan A. AlMajali & Jassim A. Al-Gasawneh & Mohammad Alshinwan, 2024. "An Indexed Approach for Expectation-Confirmation Theory: A Trust-based model," Electronic Markets, Springer;IIM University of St. Gallen, vol. 34(1), pages 1-17, December.
- Ishani Patharia Chopra & Charles Jebarajakirthy & Tanu Jain & Haroon Iqbal Maseeh, 2024. "Electronic shopping cart abandonment: What do we know and where should we be heading?," Electronic Markets, Springer;IIM University of St. Gallen, vol. 34(1), pages 1-30, December.
- Chong Guan & Ding Ding & Jing Ren & Jiancang Guo, 2024. "Unveiling the aesthetic “wow factor”: The role of aesthetic incongruity and image quality in NFT art valuation with computer vision," Electronic Markets, Springer;IIM University of St. Gallen, vol. 34(1), pages 1-16, December.
- Jiaqi Wang & Peng Zou & Bo Yu, 2024. "How online exposure to nature affects customer engagement: Evidence from Sina Weibo," Electronic Markets, Springer;IIM University of St. Gallen, vol. 34(1), pages 1-17, December.
- Gloria Berenguer-Contri & Irene Gil-Saura & María-Eugenia Ruiz-Molina & Roberto Gil & Israel Juma-Michilena, 2024. "How to generate economic satisfaction in b2b contexts? The role of value co-creation and relationship quality," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 51(1), pages 189-209, March.
- Behrooz Shahmoradi & Nejla Ould Daoud Ellili, 2024. "Bibliometric review of research on economic complexity: current trends, developments, and future research directions," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 51(4), pages 859-891, December.
- Belén Bande & Takuma Kimura & Pilar Fernández-Ferrín & Sandra Castro-González & Abhishek Goel, 2024. "Are self-sacrificing employees liked by their supervisor?," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 14(1), pages 257-284, March.
- Harald Hruschka, 2024. "Endogeneity of marketing variables in multicategory choice models," Journal of Business Economics, Springer, vol. 94(4), pages 639-657, May.
- Hashem Aghazadeh & Hossein Maleki, 2024. "Stages of Buyer–Supplier Relationship Evolution Concerning the Future of Relationships: A Systematic Review," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(2), pages 5679-5708, June.
- Shrutika Mishra & A R Tripathi & R S Singh & Priyanshu Mishra, 2024. "Comparative Analysis of Digital Business Models," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(2), pages 6666-6705, June.
- João M. Lopes & Sofia Gomes & Ivo Rodrigues, 2024. "Playing the gamification and co-creation game: a bibliometric literature review," Management Review Quarterly, Springer, vol. 74(1), pages 353-376, February.
- Josef Welzmueller & Sascha L. Schmidt, 2024. "Consumer identification: an interdisciplinary review of the marketing and sport management literature and future research agenda," Management Review Quarterly, Springer, vol. 74(1), pages 439-485, February.
- K. Pooja & Pallavi Upadhyaya, 2024. "What makes an online review credible? A systematic review of the literature and future research directions," Management Review Quarterly, Springer, vol. 74(2), pages 627-659, June.
- K. Uttam & T. Rahul, 2024. "Consumer behavior from the lens of Bottom of the Pyramid: literature review and future agenda," Management Review Quarterly, Springer, vol. 74(4), pages 2183-2213, December.
- Andreea-Angela Șeulean, 2024. "Approaching Certain Fundraising Methods and a Revised Theory of Planned Behavior in an Experimental Framework," Springer Proceedings in Business and Economics, in: Adina Letiția Negrușa & Monica Maria Coroş (ed.), Sustainable Approaches and Business Challenges in Times of Crisis, chapter 0, pages 247-266, Springer.
- Constantinos Halkiopoulos & Giorgos Igoumenakis & Alexandra Theodoropoulou, 2024. "Evaluation of Hotel Services Utilizing Digital Marketing Strategies in Less Developed Countries Within the Hospitality Industry," Springer Proceedings in Business and Economics, in: Vicky Katsoni & George Cassar (ed.), Recent Advancements in Tourism Business, Technology and Social Sciences, pages 323-346, Springer.
- Fernando Toro Sánchez, 2024. "Analysis of Facial Expression in Videos Promoting Tourist Destinations," Springer Proceedings in Business and Economics, in: Vicky Katsoni & George Cassar (ed.), Recent Advancements in Tourism Business, Technology and Social Sciences, pages 347-358, Springer.
- Ioanna Giannoukou & Ioannis Papanikolaou & Constantinos Halkiopoulos, 2024. "Hotel Business Strategic Marketing Development in the Digital Era," Springer Proceedings in Business and Economics, in: Vicky Katsoni & George Cassar (ed.), Recent Advancements in Tourism Business, Technology and Social Sciences, pages 375-403, Springer.
- Smiljana Pivčević & Ljiljana Najev Čačija & Ante Budimir Bekan, 2024. "Linking Destination Attributes and Overall Satisfaction in a Cultural UNESCO World Heritage Site Destination," Springer Proceedings in Business and Economics, in: Vicky Katsoni & George Cassar (ed.), Recent Advancements in Tourism Business, Technology and Social Sciences, pages 405-418, Springer.
- Giorgos Igoumenakis & Alexandra Theodoropoulou & Constantinos Halkiopoulos, 2024. "Tourism and Developing Countries. Conditions and Prospects for Tourism Development," Springer Proceedings in Business and Economics, in: Vicky Katsoni & George Cassar (ed.), Recent Advancements in Tourism Business, Technology and Social Sciences, pages 721-748, Springer.
- Spyridon Mamalis & Irene Kamenidou & Glykeria Fourkioti, 2024. "Winery Features Considered Significant for Visiting Choice," Springer Proceedings in Business and Economics, in: Vicky Katsoni & George Cassar (ed.), Recent Advancements in Tourism Business, Technology and Social Sciences, pages 891-900, Springer.
- Irene Kamenidou & Aikaterini Stavrianea & Spyridon Mamalis, 2024. "Male Cohort Differences Based on Religious Memorable Tourism Experiences," Springer Proceedings in Business and Economics, in: Vicky Katsoni & George Cassar (ed.), Recent Advancements in Tourism Business, Technology and Social Sciences, pages 1001-1011, Springer.
- Nikolaos Papamitsakis & Maria Argyropoulou & Evi Chatzopoulou, 2024. "Tell Me Where You Are From and I Will Tell You How Much You Get: The Role of Internal Marketing in the Tourism Industry," Springer Proceedings in Business and Economics, in: Vicky Katsoni & George Cassar (ed.), Recent Advancements in Tourism Business, Technology and Social Sciences, pages 275-284, Springer.
- Andrei Ungureanu, 2024. "A Micro Economic Analysis of the Romanian Online Advertising Market—Toward More Fair Value Sharing?," Springer Proceedings in Business and Economics, in: Maria Mavri & Patricia Ikouta Mazza & Anastasios Karasavvoglou & Persefoni Polychronidou (ed.), Economic Growth, Prosperity and Sustainability in the Economies of the Balkans and Eastern European Countries, pages 169-188, Springer.
- Udo Wagner & Karl Akbari, 2024. "Refining the freeloading and no purchase behavior in pay as you wish pricing," Review of Managerial Science, Springer, vol. 18(6), pages 1769-1799, June.
- Sanjoy Kumar Roy & Amena Khatun, 2024. "Influencing factors for ready-to-cook food purchase intentions: a two-stage approach," SN Business & Economics, Springer, vol. 4(1), pages 1-31, January.
- Kristian Barnes & Katia Vione & Yasuhiro Kotera, 2024. "Effective leadership practice among senior leaders working from home and in the hybrid workplace across COVID-19," SN Business & Economics, Springer, vol. 4(5), pages 1-23, May.
- Chun-Chien Lin & Qassem Nourine, 2024. "Entrepreneurial Dynamics: Investigating the Success Factors in Start-Ups and Franchises in Egypt," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 14(4), pages 1-4.
- Victor Manuel Molina-Morejón & Gonzalo Maldonado-Guzmán & Raumundo Juárez-del Toro, 2024. "The Effects of Brand orientation on Mexican SMEs Business Performance," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 14(5), pages 1-12.
- Joshua C. Chang & Munkhsoyol Bayardalai, 2024. "A Sustainability Perspective-The Influence of Green Marketing on Mongolian Consumer Attitudes," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 14(6), pages 1-10.
- Margarita Išoraitė & Irena Alperytė, 2024. "Sustainable communication as a marketing element," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 11(3), pages 211-226, March.
- Alena Srbová & Eva Jaderná, 2024. "Sustainable products and their perception by Czech consumers," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 11(4), pages 120-134, June.
- Małgorzata Łęgowik-Małolepsza & Jaroslav Kollmann & Jaroslav Kollmann & Daniel Chamrada & Daniel Chamrada, 2024. "Eco-marketing and the competitive strategy of enterprises – review of the research results of energy companies," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 11(4), pages 135-153, June.
- Kristína Korená & Petra Pártlová & David Vyšín & Vít Kluger & Michal Ruschak, 2024. "Impacts of economic crises on e-commerce in Czech Republic," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 11(4), pages 188-204, June.
- Michal Varmus & Pavol Boško & Roman Adámik & Ivan Greguška, 2024. "Sports management in the context of sustainability," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 12(1), pages 240-252, September.
- Lukas Dargel & Christine Thomas-Agnan, 2024.
"The link between multiplicative competitive interaction models and compositional data regression with a total,"
Journal of Applied Statistics, Taylor & Francis Journals, vol. 51(14), pages 2929-2960, October.
- Dargel, Lukas & Thomas-Agnan, Christine, 2023. "The link between multiplicative competitive interaction models and compositional data regression with a total," TSE Working Papers 23-1455, Toulouse School of Economics (TSE).
- Klein, Tobias & Bronnenberg, Bart & Xu, Yan, 2018.
"Consumer Time Budgets and Grocery Shopping Behavior,"
CEPR Discussion Papers
13302, C.E.P.R. Discussion Papers.
- Bronnenberg, B.J.J.A.M. & Klein, Tobias & Xu, Yan, 2024. "Consumer time budgets and grocery shopping behavior," Other publications TiSEM 7728854d-d0f0-468a-84bb-9, Tilburg University, School of Economics and Management.
- Olga A. Kusraeva, 2024. "Nation brand: A systems approach to the creation and management," Journal of New Economy, Ural State University of Economics, vol. 25(2), pages 27-44, July.
- Lyudmila V. Klimenko & Daria D. Krivosheeva-Medyantseva, 2024. "Winemaking in Southern Russia: Barriers to development and positioning strategies," Upravlenets, Ural State University of Economics, vol. 15(1), pages 97-111, March.
- Natalia N. Kalkova, 2024. "Gender impact on consumer perception of packaging colour based on neuromarketing algorithms," Upravlenets, Ural State University of Economics, vol. 15(2), pages 108-123, May.
- Vladimir V. Syropyatov & Igor A. Arenkov, 2024. "Impact of customer service on brand value and efficiency of a company’s marketing funnel," Upravlenets, Ural State University of Economics, vol. 15(2), pages 96-107, May.
- Viktoriya V. Fokina & Aleksandr M. Pakhalov, 2024. "Online shopping behaviour of the elderly: The role of individual characteristics, perceived benefits and risks," Upravlenets, Ural State University of Economics, vol. 15(3), pages 20-37, July.
- Oksana U. Yuldasheva & Irina O. Trushnikova & Veronika G. Shubaeva, 2024. "Shopping value and mall attributes: Generational and gender differences among Russian customers," Upravlenets, Ural State University of Economics, vol. 15(3), pages 3-19, July.
- S. Cavusoglu1 & K. Dag2, 2024. "Brand experience and consumer inspiration: The mediating role of openness to experience," Upravlenets, Ural State University of Economics, vol. 15(3), pages 38-56, July.
- Olga B. Yarosh & Zinaida A. Zhavoronkova, 2024. "Customer perception of souvenir clothing ethnic ornaments: Results of using neuromarketing technologies and artificial intelligence," Upravlenets, Ural State University of Economics, vol. 15(3), pages 57-70, July.
- Larisa M. Kapustina & Natalya B. Izakova & Anastasya S. Mikolenko, 2024. "Marketing research and brand management in the margarine market," Upravlenets, Ural State University of Economics, vol. 15(3), pages 71-84, July.
- Svetlana S. Aleksanova & Marina Yu. Sheresheva & Lilia A. Valitova & Konstantin N. Aleksanov & Junzhi Deng, 2024. "Factors in consumer choice of Russian retail chains’ private labels: The role of green attributes," Upravlenets, Ural State University of Economics, vol. 15(3), pages 85-98, July.
- Mir Kanan Mansurzada & Bahman Huseynli, 2024. "Determinants of consumer buying decisions: Evidence from Azerbaijani coffee shop market," Upravlenets, Ural State University of Economics, vol. 15(4), pages 81-91, September.
- Todd Pugatch & Nicholas Wilson, 2024.
"Nudging Demand for Academic Support Services: Experimental and Structural Evidence from Higher Education,"
Journal of Human Resources, University of Wisconsin Press, vol. 59(5), pages 1637-1682.
- Pugatch, Todd & Wilson, Nicholas, 2020. "Nudging Demand for Academic Support Services: Experimental and Structural Evidence from Higher Education," IZA Discussion Papers 13732, Institute of Labor Economics (IZA).
- Pugatch, Todd & Wilson, Nicholas, 2020. "Nudging Demand for Academic Support Services: Experimental and Structural Evidence from Higher Education," GLO Discussion Paper Series 675, Global Labor Organization (GLO).
- Boyana Boyanova, 2024. "Brand Management In The Agricultural Sector," Conference of the Department of Agricultural Economics, at the University of Economics - Varna, Publishing house "Science and Economics" Varna, issue 1, pages 273-280.
- Vladimir Zhechev, 2024. "A dive into the marketing trends of 2024: insights to unlocking potential," Business & Management Compass, University of Economics Varna, issue 1, pages 54-65.
- Kristian Nikolov & Ivo Kostov, 2024. "Opportunities of the MLS Systems for Developing the Real Estate Business (Based on the Example of California Regional Multiple Listing Service)," Stroitelno predpriemachestvo i nedvizhima sobstvenost = Construction Entrepreneurship and Real Property, University of Economics Varna, issue 2, pages 64-79.
- Hinčica Vít & Řezanková Hana & Macias Klaudia & Schulzová Marie, 2024. "Perception of Natural Cosmetics Among Central European Consumers," Central European Economic Journal, Sciendo, vol. 11(58), pages 233-251.
- Reicher Regina Zsuzsánna & Pecze Krisztina & Kádár Beáta, 2024. "Methodological Issues in the Study of Place Marketing in Small Villages," Economics and Culture, Sciendo, vol. 21(1), pages 177-184.
- Leonaviciute Agne & Seinauskiene Beata & Mascinskiene Jurate & Jeseviciute-Ufartiene Laima, 2024. "Brands as Humans: How Brand Virtuousness Relates to Brand Authenticity and Brand Attachment," Economics and Culture, Sciendo, vol. 21(2), pages 150-161.
- Kulikov Daniil & Kuzmina-Merlino Irina & Bodet Guillaume, 2024. "Digital Tools in Strategic Global Sports Brand Management," Economics and Culture, Sciendo, vol. 21(2), pages 225-237.
- Ateljević Andrijana Mrkaić & Mitrović Goran & Božičković Siniša & Stanimirović Vladimir & Subotić Slobodan, 2024. "An Innovative Approach to Measuring the Tourism Competitiveness of Bosnia and Herzegovina Using the Integrated (Dwyer & Kim) Model," Economics, Sciendo, vol. 12(3), pages 189-205.
- Indriastuti Herning & Hidayati Tetra & Asnawati & Martiyanti Dwi & Ayu Astried Rusty Febri & Putit Lennora, 2024. "How Real-Time Interactivity Influences Impulse Buying Behaviour in Generation Z’s During Live Streaming Shopping: The Mediating Role of Perceived Enjoyment," Economics, Sciendo, vol. 12(3), pages 279-291.
- Kanimozhi G. & Sengottuvel C., 2024. "Customer Value and Sustainable Choice Behaviour in Social Commerce," Economics, Sciendo, vol. 12(3), pages 75-94.
- Ikášová Tereza & Klepek Martin, 2024. "The impact of website performance on business sales," Financial Internet Quarterly (formerly e-Finanse), Sciendo, vol. 20(1), pages 81-91, March.
- Widyastuti Widyastuti, 2024. "Value Co-Creation In E-Commerce Platforms: The Role Of Personality Traits And Trust," Folia Oeconomica Stetinensia, Sciendo, vol. 24(2), pages 371-388.
- NWANKWO Cosmas Anayochukwu & KANYANGALE MacDonald Isaac, 2024. "Achieving Survival of Social Enterprise Through Entrepreneurial Marketing: An Empirical Analysis of Nigeria," Foundations of Management, Sciendo, vol. 16(1), pages 259-272.
- ZELMA Emil, 2024. "Overview of Attempts to Measure The Gig Economy with Considering The Role of Data in Making Managerial Decisions," Foundations of Management, Sciendo, vol. 16(1), pages 359-378.
- Kita Pavol & Maciejewski Grzegorz & Žambochová Marta & Križan František, 2024. "Geomarketing as an important element of a food retailer’s business model: A managerial view," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 60(1), pages 46-58, March.
- Witek-Hajduk Marzanna K. & Grudecka Anna, 2024. "Do entrepreneurial and digital orientations impact e-marketing adoption? The COVID-19 pandemic context," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 60(3), pages 211-226.
- Mustafa Paksoy H. & Durmaz Yakup & Dilek Özbezek B. & Çopuroğlu Filiz, 2024. "The mediating role of organizational commitment in the relationship between internal marketing and job performance: Application in Turkiye," Journal of Economics and Management, Sciendo, vol. 46(1), pages 111-142, January.
- Świerczyńska-Kaczor Urszula, 2024. "Empirical insights into traditional and AI-enhanced interactive narratives based on children’s fables," Journal of Economics and Management, Sciendo, vol. 46(1), pages 25-54, January.
- Hermanto Hermanto & Astuti Widji & Sugito Pudjo & Triatmanto Boge, 2024. "Can green attitude complement the influence of green marketing on green purchase intention for fast food products?," Journal of Economics and Management, Sciendo, vol. 46(1), pages 584-612.
- Boussad Nait Ibrahim & Meriem Nouala, 2024. "Boosting Financial Service Quality: The Power of Innovation Strategy in Algerian Context," Journal of Intercultural Management, Sciendo, vol. 16(2), pages 5-38.
- Udom Aniediabasi James, 2024. "Service Quality and Customer Patronage of Telecommunication Products in Akwa Ibom State, Nigeria," Journal of Social and Economic Statistics, Sciendo, vol. 13(1), pages 29-52.
- Strzębicki Dariusz, 2024. "The Role of ‘About Us’ Pages in Online Food Stores," Marketing of Scientific and Research Organizations, Sciendo, vol. 51(1), pages 53-68, March.
- Jarosławska-Sobór Sylwia, 2024. "Gender Equality Plan for Building Employer Branding of a Research Institution," Marketing of Scientific and Research Organizations, Sciendo, vol. 51(1), pages 69-86, March.
- Biercewicz Konrad & Włodarczyk Katarzyna & Wiścicka-Fernando Małgorzata, 2024. "Studying Consumer Emotions and Purchase Preferences in a Virtual Reality Environment: A Bibliometric Analysis," Marketing of Scientific and Research Organizations, Sciendo, vol. 52(2), pages 105-128.
- Redler Joern & Morschheuser Petra, 2024. "Three Root Causes for the Impasse in Reputation Measurement for Higher Education Institutions," Marketing of Scientific and Research Organizations, Sciendo, vol. 52(2), pages 26-45.
- Walaszczyk Ludmiła, 2024. "Prestige in Partnership: A Case Study in Leveraging University Excellence to Elevate Brand Success," Marketing of Scientific and Research Organizations, Sciendo, vol. 52(2), pages 88-104.
- Michalak Szymon & Bartkowiak Paweł & Stachowiak-Krzyżan Magda, 2024. "Using Structural Equation Modeling to Explore the Influence of Environmental Concern on the Willingness to Pay for Green Energy and Green Products – the Case of Poland," Marketing of Scientific and Research Organizations, Sciendo, vol. 53(3), pages 1-24.
- Pacut Mirosław, 2024. "Polish Gen-Z Consumers’ Attitudes to Corporate Social Responsibility (CSR)," Marketing of Scientific and Research Organizations, Sciendo, vol. 53(3), pages 80-97.
- Widelska Urszula, 2024. "Factors Determining Promotional and Image-Building Activities of Vocational Schools," Marketing of Scientific and Research Organizations, Sciendo, vol. 54(4), pages 110-132.
- Pluta-Olearnik Mirosława & Hasiak Alisa, 2024. "The Use of Video Marketing in the Communication Strategy of Business Universities," Marketing of Scientific and Research Organizations, Sciendo, vol. 54(4), pages 49-64.
- Sojkin Bogdan & Bartkowiak Paweł & Michalak Szymon, 2024. "The Relationship between the Reorganization of Higher Education Institutions' Operations in Poland During the COVID-19 Pandemic and Student Loyalty," Marketing of Scientific and Research Organizations, Sciendo, vol. 54(4), pages 65-91.
- Ankiel Magdalena & Kuczyńska Anna, 2024. "Satisfaction of Consumers Using Innovative Aesthetic Medicine Services in Poland," Marketing of Scientific and Research Organizations, Sciendo, vol. 54(4), pages 91-109.
- Zaviša Žilvinas, 2024. "The Role of Reusable Packaging Implementation Toward More Sustainable Supply Chain," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, vol. 46(2), pages 190-201.
- Peša Anita & Valčić Marko & Smokrović Ana Maria & Laura Izabela, 2024. "Overview of the Use of Eye-Tracking Technology for Monitoring Consumer Views," Naše gospodarstvo/Our economy, Sciendo, vol. 70(1), pages 61-70, March.
- Pelech Pavel & Dědková Jaroslava, 2024. "An Examination of Generational Differences in the Sharing Economy: Understanding the Motivations of Idle Asset Owners and Their Impact on Peer-to-Peer Platform Management," Organizacija, Sciendo, vol. 57(4), pages 319-332.
- Telilani Ghozlan & Boutedja Djamel, 2024. "The Impact of Inbound Marketing on Digital Consumer Behavior in Algeria," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 69(1), pages 37-53.
- Ștefan Maria-Cristina & Ionescu Luiza & Andreiana Violeta-Andreea, 2024. "Romanian Tourism Branding Model," Valahian Journal of Economic Studies, Sciendo, vol. 15(1), pages 73-86.
- Mazurkiewicz-Pizło Anna, 2024. "Peculiarities of Polish Wine Consumers: Implications for Wine Business Management," Zagadnienia Ekonomiki Rolnej / Problems of Agricultural Economics, Sciendo, vol. 378(1), pages 93-116, March.
- Mazurkiewicz-Pizło Anna, 2024. "Peculiarities of Polish Wine Consumers: Implications for Wine Business Management," Zagadnienia Ekonomiki Rolnej / Problems of Agricultural Economics, Sciendo, vol. 378(1), pages 93-116.
- Rajh Sunčana Piri & Rajh Edo & Horvat Sandra, 2024. "Developing a Typology of Heritage Site Visitors: A Consumer Styles Inventory Approach," Zagreb International Review of Economics and Business, Sciendo, vol. 27(1), pages 231-252.
- Richard T. Carson & W. Michael Hanemann & Dohyeong Kim & Hanna Shin & Dale Whittington, 2024. "The Attitude–Behavior Dichotomy In The Time Of Covid-19: An Exploration Using Generalized Structural Equation Modeling," The Singapore Economic Review (SER), World Scientific Publishing Co. Pte. Ltd., vol. 69(04), pages 1571-1599, June.
- Nadav Goldschmidt, 2024. "Customer Xperience Leadership:A Blueprint to Maximize Performance," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13077, August.
- David I Gilliland, 2024. "The Control of Business Relationships:How Social Control Theory Explains Interactions Among Organizations," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13639, August.
- Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le (ed.), 2024. "Emerging and Evolving Business and Management Issues in Vietnam:Research and Practice," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13673, August.
- Chezy Ofir (ed.), 2024. "New Directions in Behavioral Pricing," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13814, August.
- Donald R Lehmann & Scott Sanderude, 2024. "Marketing Driven Revenue Growth:A Guide to Organic Growth," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13940, August.
- Chezy Ofir & Nadav Goldschmidt, 2024. "Introduction: The 4D Xperience Model," World Scientific Book Chapters, in: Customer Xperience Leadership A Blueprint to Maximize Performance, chapter 1, pages 1-7, World Scientific Publishing Co. Pte. Ltd..
- Chezy Ofir & Nadav Goldschmidt, 2024. "What is Customer Xperience?," World Scientific Book Chapters, in: Customer Xperience Leadership A Blueprint to Maximize Performance, chapter 2, pages 11-23, World Scientific Publishing Co. Pte. Ltd..
- Chezy Ofir & Nadav Goldschmidt, 2024. "Why Invest in Customer Xperience?," World Scientific Book Chapters, in: Customer Xperience Leadership A Blueprint to Maximize Performance, chapter 3, pages 25-33, World Scientific Publishing Co. Pte. Ltd..
- Chezy Ofir & Nadav Goldschmidt, 2024. "What Do Customers Want?," World Scientific Book Chapters, in: Customer Xperience Leadership A Blueprint to Maximize Performance, chapter 4, pages 35-49, World Scientific Publishing Co. Pte. Ltd..
- Chezy Ofir & Nadav Goldschmidt, 2024. "Customer-First Vision & Strategy," World Scientific Book Chapters, in: Customer Xperience Leadership A Blueprint to Maximize Performance, chapter 5, pages 53-65, World Scientific Publishing Co. Pte. Ltd..
- Chezy Ofir & Nadav Goldschmidt, 2024. "A Customer-Obsessed Culture," World Scientific Book Chapters, in: Customer Xperience Leadership A Blueprint to Maximize Performance, chapter 6, pages 67-79, World Scientific Publishing Co. Pte. Ltd..
- Chezy Ofir & Nadav Goldschmidt, 2024. "Service-Oriented Organizational Structure and Processes," World Scientific Book Chapters, in: Customer Xperience Leadership A Blueprint to Maximize Performance, chapter 7, pages 81-95, World Scientific Publishing Co. Pte. Ltd..
- Chezy Ofir & Nadav Goldschmidt, 2024. "The Digital Service Transformation," World Scientific Book Chapters, in: Customer Xperience Leadership A Blueprint to Maximize Performance, chapter 8, pages 97-115, World Scientific Publishing Co. Pte. Ltd..
- Chezy Ofir & Nadav Goldschmidt, 2024. "Service Managerial Leadership," World Scientific Book Chapters, in: Customer Xperience Leadership A Blueprint to Maximize Performance, chapter 9, pages 117-130, World Scientific Publishing Co. Pte. Ltd..
- Chezy Ofir & Nadav Goldschmidt, 2024. "A Customer-Focused Human Resources (HR)," World Scientific Book Chapters, in: Customer Xperience Leadership A Blueprint to Maximize Performance, chapter 10, pages 131-159, World Scientific Publishing Co. Pte. Ltd..
- Chezy Ofir & Nadav Goldschmidt, 2024. "Autonomous Xperience: Technology Serving People," World Scientific Book Chapters, in: Customer Xperience Leadership A Blueprint to Maximize Performance, chapter 11, pages 163-180, World Scientific Publishing Co. Pte. Ltd..
- Chezy Ofir & Nadav Goldschmidt, 2024. "Human Xperience: People Serving People," World Scientific Book Chapters, in: Customer Xperience Leadership A Blueprint to Maximize Performance, chapter 12, pages 181-198, World Scientific Publishing Co. Pte. Ltd..
- Chezy Ofir & Nadav Goldschmidt, 2024. "Xperience Measurement Program," World Scientific Book Chapters, in: Customer Xperience Leadership A Blueprint to Maximize Performance, chapter 13, pages 201-225, World Scientific Publishing Co. Pte. Ltd..
- Chezy Ofir & Nadav Goldschmidt, 2024. "Intelligent Customer Analytics," World Scientific Book Chapters, in: Customer Xperience Leadership A Blueprint to Maximize Performance, chapter 14, pages 227-251, World Scientific Publishing Co. Pte. Ltd..
- Chezy Ofir & Nadav Goldschmidt, 2024. "The Future of Customer Xperience Leadership," World Scientific Book Chapters, in: Customer Xperience Leadership A Blueprint to Maximize Performance, chapter 15, pages 253-258, World Scientific Publishing Co. Pte. Ltd..
- Thanh Dinh Su & Luc Phan Tan & Thu-Hang Le & Angelina Nhat Hanh Le, 2024. "Strategic Management under the Context of Environmental Uncertainty," World Scientific Book Chapters, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le (ed.), Emerging and Evolving Business and Management Issues in Vietnam Research and Practice, chapter 1, pages 1-42, World Scientific Publishing Co. Pte. Ltd..
- Tien Minh Dinh & Le Oanh, Vu Lan & Mai Dong Tran, 2024. "Marketing and Advertising: Shifting from Conventional to Digital Marketing," World Scientific Book Chapters, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le (ed.), Emerging and Evolving Business and Management Issues in Vietnam Research and Practice, chapter 2, pages 43-86, World Scientific Publishing Co. Pte. Ltd..
- Quoc Phan Tan & Bang Nguyen-Viet, 2024. "Cultural Intelligence and Job Performance of Employees in FDI Enterprises: The Mediating Role of Work Engagement," World Scientific Book Chapters, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le (ed.), Emerging and Evolving Business and Management Issues in Vietnam Research and Practice, chapter 3, pages 87-112, World Scientific Publishing Co. Pte. Ltd..
- Mai Duc Nghia, 2024. "Determinants and Measurement of Financial Information Quality — An Empirical Review," World Scientific Book Chapters, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le (ed.), Emerging and Evolving Business and Management Issues in Vietnam Research and Practice, chapter 4, pages 113-136, World Scientific Publishing Co. Pte. Ltd..
- Minh T. H. Le & Nhi P. P. Nguyen, 2024. "The Impact of Extrinsic Motivation on Prosumption: Digital Service Brands," World Scientific Book Chapters, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le (ed.), Emerging and Evolving Business and Management Issues in Vietnam Research and Practice, chapter 5, pages 137-158, World Scientific Publishing Co. Pte. Ltd..
- Vo Thi Ngọc Thuy & Linh Ho Thi My & Thi Hong Minh Truong & Thanh-Binh Phung, 2024. "Tourism Destination Management Model in the Transitional Economy," World Scientific Book Chapters, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le (ed.), Emerging and Evolving Business and Management Issues in Vietnam Research and Practice, chapter 6, pages 159-192, World Scientific Publishing Co. Pte. Ltd..
- Dong Phong Nguyen & Huong Ho Xuan & Truong Thi Hoang Oanh & Vo Kim Nhan & Angelina Nhat Hanh Le, 2024. "Immersive Technologies: A Critical Success Factor for Modern Retailers," World Scientific Book Chapters, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le (ed.), Emerging and Evolving Business and Management Issues in Vietnam Research and Practice, chapter 7, pages 193-240, World Scientific Publishing Co. Pte. Ltd..
- Phan Dinh Manh & Le Tran Thi Huynh, 2024. "The Impact of Leaders’ Curiosity on the Intention to Introduce IoT-Based Products: The Case of Vietnam," World Scientific Book Chapters, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le (ed.), Emerging and Evolving Business and Management Issues in Vietnam Research and Practice, chapter 8, pages 241-282, World Scientific Publishing Co. Pte. Ltd..
- Thi Thuy Hang Le & Luu Duc Toan Huynh, 2024. "Market Orientation of Public Organizations in a Transitional Economy," World Scientific Book Chapters, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le (ed.), Emerging and Evolving Business and Management Issues in Vietnam Research and Practice, chapter 9, pages 283-313, World Scientific Publishing Co. Pte. Ltd..
- Quang Hai Nguyen, 2024. "The Role of Social Investment in Information, Communication, Science, and Technology on the Productivity Growth of Enterprises in Vietnam," World Scientific Book Chapters, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le (ed.), Emerging and Evolving Business and Management Issues in Vietnam Research and Practice, chapter 10, pages 315-334, World Scientific Publishing Co. Pte. Ltd..
- Thuy Chung Phan & Dao Quynh Dam Nguyen & Lam Van Le & Kurniawan Saefullah, 2024. "Factors Affecting Retail Investors’ Intentions to Use Financial Robo-Advisors in the Middle of COVID-19 in Vietnam," World Scientific Book Chapters, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le (ed.), Emerging and Evolving Business and Management Issues in Vietnam Research and Practice, chapter 11, pages 335-368, World Scientific Publishing Co. Pte. Ltd..
- Hoai Trong Nguyen & Ba-Linh Tran, 2024. "New Managerialism in Vietnamese Higher Education: Internationalization from Vietnamese University Leaders’ Perspective," World Scientific Book Chapters, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le (ed.), Emerging and Evolving Business and Management Issues in Vietnam Research and Practice, chapter 12, pages 369-397, World Scientific Publishing Co. Pte. Ltd..
- Thuy Chung Phan & Thai Thi Van Anh & Hien Thu Phan & Lam Van Le & Trang Minh Thai Phung, 2024. "Digital Literacy, Financial Literacy, and Financial Management Behavior: Empirical Evidence from Vietnam," World Scientific Book Chapters, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le (ed.), Emerging and Evolving Business and Management Issues in Vietnam Research and Practice, chapter 13, pages 399-432, World Scientific Publishing Co. Pte. Ltd..
- Priya Raghubir, 2024. "Valuing New Currencies: A Framework for Future Research," World Scientific Book Chapters, in: Chezy Ofir (ed.), New Directions in Behavioral Pricing, chapter 1, pages 1-28, World Scientific Publishing Co. Pte. Ltd..
- Manoj Thomas & Arnaud Monnier, 2024. "Affective Price Evaluations: How Pain, Pleasure, and Metacognitive Feeling Influence Price Evaluations," World Scientific Book Chapters, in: Chezy Ofir (ed.), New Directions in Behavioral Pricing, chapter 2, pages 29-50, World Scientific Publishing Co. Pte. Ltd..
- Lisa E. Bolton & Haipeng (Allan) Chen, 2024. "Behavioral Pricing and Price Fairness," World Scientific Book Chapters, in: Chezy Ofir (ed.), New Directions in Behavioral Pricing, chapter 3, pages 51-78, World Scientific Publishing Co. Pte. Ltd..
- Kent B. Monroe, 2024. "Communicating Price Changes and Price Differences," World Scientific Book Chapters, in: Chezy Ofir (ed.), New Directions in Behavioral Pricing, chapter 4, pages 79-115, World Scientific Publishing Co. Pte. Ltd..
- Lucas Stich & Martin Spann, 2024. "Buyer Behavior in Pay-What-You-Want Pricing," World Scientific Book Chapters, in: Chezy Ofir (ed.), New Directions in Behavioral Pricing, chapter 5, pages 117-141, World Scientific Publishing Co. Pte. Ltd..
- Ajay T. Abraham & Rebecca W. Hamilton, 2024. "How Does Partitioning Prices Influence Consumer Responses?," World Scientific Book Chapters, in: Chezy Ofir (ed.), New Directions in Behavioral Pricing, chapter 6, pages 143-166, World Scientific Publishing Co. Pte. Ltd..
- Aner Sela, 2024. "Crossing the Efficiency Frontier: A Framework for Understanding Consumers’ Responses to Bargains," World Scientific Book Chapters, in: Chezy Ofir (ed.), New Directions in Behavioral Pricing, chapter 7, pages 167-181, World Scientific Publishing Co. Pte. Ltd..
- Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024. "Introduction," World Scientific Book Chapters, in: Marketing Driven Revenue Growth A Guide to Organic Growth, chapter 1, pages 1-10, World Scientific Publishing Co. Pte. Ltd..
- Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024. "Anticipating Demand and Forecasting Sales," World Scientific Book Chapters, in: Marketing Driven Revenue Growth A Guide to Organic Growth, chapter 2, pages 11-23, World Scientific Publishing Co. Pte. Ltd..
- Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024. "Generating Growth Ideas," World Scientific Book Chapters, in: Marketing Driven Revenue Growth A Guide to Organic Growth, chapter 3, pages 25-51, World Scientific Publishing Co. Pte. Ltd..
- Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024. "Anticipating and Influencing Response to Innovations," World Scientific Book Chapters, in: Marketing Driven Revenue Growth A Guide to Organic Growth, chapter 4, pages 53-63, World Scientific Publishing Co. Pte. Ltd..
- Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024. "Brand-Driven Growth," World Scientific Book Chapters, in: Marketing Driven Revenue Growth A Guide to Organic Growth, chapter 5, pages 65-80, World Scientific Publishing Co. Pte. Ltd..
- Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024. "Customer-Based Growth," World Scientific Book Chapters, in: Marketing Driven Revenue Growth A Guide to Organic Growth, chapter 6, pages 81-108, World Scientific Publishing Co. Pte. Ltd..
- Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024. "Evaluating and Selecting Growth Options," World Scientific Book Chapters, in: Marketing Driven Revenue Growth A Guide to Organic Growth, chapter 7, pages 109-127, World Scientific Publishing Co. Pte. Ltd..
- Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024. "Implementing Growth Ideas and Defending Against Competitors," World Scientific Book Chapters, in: Marketing Driven Revenue Growth A Guide to Organic Growth, chapter 8, pages 129-152, World Scientific Publishing Co. Pte. Ltd..
- Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024. "Summary," World Scientific Book Chapters, in: Marketing Driven Revenue Growth A Guide to Organic Growth, chapter 9, pages 153-173, World Scientific Publishing Co. Pte. Ltd..
- Doron Sayag & Avichai Snir & Daniel Levy, 2024.
"Small Price Changes, Sales Volume, and Menu Cost,"
Papers
2403.07166, arXiv.org.
- Sayag, Doron & Snir, Avichai & Levy, Daniel, 2024. "Small Price Changes, Sales Volume, and Menu Cost," EconStor Preprints 285116, ZBW - Leibniz Information Centre for Economics.
- Doron Sayag & Avichai Snir & Daniel Levy, 2024. "Small Price Changes, Sales Volume, and Menu Cost," Working Paper series 24-02, Rimini Centre for Economic Analysis.
- Sayag, Doron & Snir, Avichai & Levy, Daniel, 2024. "Small Price Changes, Sales Volume, and Menu Cost," MPRA Paper 120419, University Library of Munich, Germany.
- Avichai Snir & Daniel Levy & Dudi Levy & Haipeng Allan Chen, 2024.
"Price Gouging or Market Forces? Fairness Perceptions of Price Hikes in the Pandemic,"
Working Paper series
24-03, Rimini Centre for Economic Analysis.
- Snir. Avichai & Levy, Daniel & Levy, Dudi & Chen, Haipeng Allan, 2024. "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes in the Pandemic," EconStor Preprints 285120, ZBW - Leibniz Information Centre for Economics.
- Snir, Avichai & Levy, Daniel & Levy, Dudi & Chen, Haipeng (Allan), 2024. "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes in the Pandemic," MPRA Paper 120425, University Library of Munich, Germany.
- Avichai Snir & Daniel Levy & Dudi Levy & Haipeng Allan Chen, 2024. "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes in the Pandemic," Papers 2403.07617, arXiv.org.
- Zweigle, Tanja & Ehrenfried, Fabienne, 2024. "Die Welt der New-Adult-Buchreihen: Erfolgsfaktoren eines wachsenden Büchergenres bei jungen Zielgruppen," IU Discussion Papers - Marketing & Communication 1 (April 2024), IU International University of Applied Sciences.
- Moura, Francisco Tigre & Hattula, Cansu, 2024. "Sustainable consumption and hedonic event experiences: A conceptual framework and future research agenda," IU Discussion Papers - Marketing & Communication 2 (Juni 2024), IU International University of Applied Sciences.
- Jansen, Thomas & Moura, Francisco Tigre, 2024. "WOM, eWOM and WOMachine: The evolution of consumer recommendations through a systematic review of 194 studies," IU Discussion Papers - Marketing & Communication 3 (Juni 2024), IU International University of Applied Sciences.
- Nußbaum, Chiara & Potthoff, Jennifer, 2024. "Influencer - Macht, Marketing und Manipulation: Eine verhaltensethische Analyse der Akteure im Social Media," IW-Reports 43/2024, Institut der deutschen Wirtschaft (IW) / German Economic Institute.
- Nesterenko, Galyna, 2024. "Employer Branding deutscher Arbeitgeber zur Gewinnung hochqualifizierter Geflüchteter aus der Ukraine," wifin Working Paper Series 17/2024, RheinMain University of Applied Sciences, Wiesbaden Institute of Finance and Insurance (wifin).
- Ruža Iva Jurišic & Krešimir Dabo & Matilda Kolic Stanic, 2024. "The Myth of Influencers: Does Generation Z really Trust Them?," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 22(4), pages 378-400.
- Mario Fraculj & Sara Brkanic & Diana Plantic Tadic, 2024. "The Integrated Marketing Communication in Croatian Companies," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 22(4), pages 401-414.
- Željka Marcinko Trkulja & Dinko Primorac & Ivana Martincevic, 2024. "Consumer Engagement with Sports Clubs on Social Media: Impact of Demographic Factors and Loyalty," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 22(4), pages 478-496.
- Noelia Debbie Magne Andia & María Cecilia Lenis Abastoflor, 2024. "Análisis de la presencia del sector agrícola quinuero en los buscadores locales de Bolivia," Development Research Working Paper Series 04/2024, Institute for Advanced Development Studies.
- Dong Wei & Brett Green, 2024. "(Reverse) Price Discrimination with Information Design," American Economic Journal: Microeconomics, American Economic Association, vol. 16(2), pages 267-295, May.
- Samuel G. Goldberg & Garrett A. Johnson & Scott K. Shriver, 2024. "Regulating Privacy Online: An Economic Evaluation of the GDPR," American Economic Journal: Economic Policy, American Economic Association, vol. 16(1), pages 325-358, February.
- Rodney Duffett & Rodica Milena Zaharia & Tudor Edu & Raluca Constantinescu & Costel Negricea, 2024. "Exploring the Antecedents of Artificial Intelligence Products’ Usage. The Case of Business Students," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(65), pages 106-106, February.
- Ines Djokic & Nikola Milicevic & Nenad Djokic & Borka Malcic & Branimir Kalas, 2024. "Students’ Perceptions of the Use of Artificial Intelligence in Educational Service," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(65), pages 294-294, February.
- Lelia Voinea & Dorin Vicentiu Popescu & Teodor Mihai Negrea & Razvan Dina, 2024. "Cultured Meat – From Scientific Challenge to Consumer Acceptance as Sustainable Food Source," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(65), pages 346-346, February.
- Dumitru Miron & Raluca Ecaterina Brandabur & Daniel Nicolae Maita & Flavius Cosmin Darie & Dumitru Goldbach & Ion-Danu? Lixandru, 2024. "The Influence of Contexts in the Process of Choosing a University Product," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(66), pages 665-665, Aprilie.
- Mirela Catalina Turkes & Aurelia-Felicia Stancioiu & Cristian-Silviu Banacu, 2024. "The Intention to Use ChatGPT in Office Work in Romania: Between Utility and Hedonic Motivation," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(67), pages 783-783, August.
- Vaida Mardosaite & Edmundas Jasinskas & Giedrius Romeika, 2024. "The Transformation of Digital Innovative Services in Retail Trade Due to the COVID-19 Pandemic: A Systematic Review," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(67), pages 885-885, August.
- Erik Jansto & Juraj Cheben & Peter Sed k & Radovan Savov, 2024. "Influence of Labelling Features on Purchase Decisions: Exploratory Study into the Generation Z Beverage Consumption Patterns," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(67), pages 927-927, August.
- Oana Pricopoaia & Irina Susanu & Sofia David & Florina Oana Virlanuta, 2024. "Applying Digital Marketing Strategies to Promote Tourist Areas in Romania in the Digital Era," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(Special 1), pages 1082-1082, November.
- Delia Popescu & Ionut-Andrei Militaru & Daniel Bulin & Valentin Nita & Iuliana Pop & Cristina Ioana Balint (Curutiu), 2024. "Virtual Front and Educational Impact: Virtual Reality Effects in War Tourism," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(Special 1), pages 1160-1160, November.
- Elvira Saez-Gonzalez & Juan Carlos Gazquez-Abad, 2024. "Could Assortment Rationalisation Help Reduce Food Waste in Grocery Stores?," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(Special 1), pages 1292-1292, November.
- Jose Luis Ruiz-Real & Juan Uribe-Toril & Maria del Mar Martin-Garcia, 2024. "How Do Different Product Categories Involve the Retailer s Assortment Management Strategies? The Case of the US," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(Special 1), pages 1311-1311, November.
- Andriati FITRININGRUM & Seika PARAMUDITA, 2024. "Middle-Class Customer’s Attribute Impacts on Purchasing Eco-Friendly Products Decision," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 18-28, March.
- Laura Daniela ROȘCA & Iulia CURIC, 2024. "Sustainable Fashion Consumer Behavior – a Qualitative Research on the Romanian Market," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 29-39, March.
- Oana-Cristina MOGOȘ, 2024. "Using CSR to Create the Employer Identity: Case Study of Romanian Companies," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 40-46, March.
- MarÃa Aránzazu SULÉ-ALONSO & Inés BARBETA-MARTà NEZ & Rosana FUENTES-FERNà NDEZ, 2024. "What do Female Consumers Think about Sustainable Packaging?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 9-17, March.
- Oana-Cristina MOGOȘ, 2024. "Corporate Social Responsibility in the Age of Artificial Intelligence," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(2), pages 21-30, June.
- Vasiliki LEMONIDOU & George SPAIS, 2024. "Consumer Self-Identity, Emotions, Ethical Beliefs, and Authenticity about Ethical Purchasing of Consumer Goods for a Circular Economy Model," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(2), pages 31-50, June.
- Athanasios KARAGIOUMLEZIS & George SPAIS, 2024. "Validating a Proposed Model on the Factors that Influence Consumers' Unique Phygital and Memorable Shopping Experiences in Phygital Retail Outlets," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(2), pages 51-72, June.
- Roland GOLDBERG, 2024. "Exploring Motivational Drivers for Shopping at Physical Fashion Retail Stores: Evidence from South Africa," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(2), pages 7-20, June.
- Brîndușa Mariana BEJAN & Ciprian Marcel POP, 2024. "Egocentrism Among Generation Z: The Influence on Sustainable Behavior," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(2), pages 73-88, June.
- Oana-Cristina MOGOȘ, 2024. "Employer branding on the Building Materials Market in Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(3), pages 20-27, September.
- Attia Abdelkader Ali, 2024. "Banking Service Recovery Strategies: Enhancing Relationship Quality And Behavioral Intentions," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 33, pages 227-239, June.
- Guy Waizel & Adriana Zaièš, 2024. "Potential Effects Of Advanced Cyberattacks On Cybersecurity Software Buyers’ Behaviour," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 33, pages 43-61, June.
- Mariana JUGANARU & Felicia RUSU & Daniela POPESCU, 2024. "Study On The Impact Of The Market Situation On The Economic Results Of A Company Specialized In The Sale Of Jewelry," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 29-38, May.
- Mariana JUGANARU & Amina FERAT & Felicia RUSU & Sorina-Raula Girboveanu, 2024. "Examining The Purchasing Behaviour Of Specific Medical Services Within A Private Physiotherapy Clinic," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 151-163, November.
- Merfat ALARDAWI, 2024. "Exploring Challenges And Opportunities For Saudi Podcasters: A Qualitative Study," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 164-178, November.
- Dorothea Wahyu ARIANI, 2024. "Purchase Intention Of Young People’S Fashion Products," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 193-209, November.
- Mohamed Salum KILINDO & Nasibu Rajabu MRAMBA, 2024. "Evaluating The Effectiveness Of Customer Complaint Responses On Nmb Mkononi Satisfaction: A Case Study Of Nmb Bank Plc In Dodoma City, Tanzania," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 210-224, November.
- Quang Linh HUYNH & Van Kha NGUYEN, 2024. "Human resource management on the efficiency of adopting marketing strategies: a study in Vietnam," Access Journal, Access Press Publishing House, vol. 5(3), pages 459-477, July.
- Liudmyla DOROKHOVA & Silvia BELOEVA & Nataliya VENELINOVA & Oleksandr DOROKHOV, 2024. "Consumer service modeling: the study of buyer’s queues in pharmacies," Access Journal, Access Press Publishing House, vol. 5(3), pages 511-525, July.
- Saranchana Asanprakit & Tanpat Kraiwanit, 2024. "Multiplier transformation of E-commerce to S-commerce in emerging economy," R-Economy, Ural Federal University, Graduate School of Economics and Management, vol. 10(1), pages 55-73.
- Hera Octavian Dumitru, 2024. "Algorithmic Creativity: Evolution And Marketing Perspectives," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(26), pages 1-12.
- Müller-Tribbensee, Timo & Miller, Klaus M. & Skiera, Bernd, 2024.
"Paying for Privacy: Pay-or-Tracking Walls,"
HEC Research Papers Series
1514, HEC Paris.
- Timo Mueller-Tribbensee & Klaus M. Miller & Bernd Skiera, 2024. "Paying for Privacy: Pay-or-Tracking Walls," Papers 2403.03610, arXiv.org.
- Timo Müller-Tribbensee & Klaus Miller & Bernd Skiera, 2024. "Paying for Privacy: Pay-or-Tracking Walls," Working Papers hal-04759155, HAL.
- Sayag, Doron & Snir, Avichai & Levy, Daniel, 2024.
"Small Price Changes, Sales Volume, and Menu Cost,"
MPRA Paper
120419, University Library of Munich, Germany.
- Doron Sayag & Avichai Snir & Daniel Levy, 2024. "Small Price Changes, Sales Volume, and Menu Cost," Papers 2403.07166, arXiv.org.
- Sayag, Doron & Snir, Avichai & Levy, Daniel, 2024. "Small Price Changes, Sales Volume, and Menu Cost," EconStor Preprints 285116, ZBW - Leibniz Information Centre for Economics.
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- Snir, Avichai & Levy, Daniel & Levy, Dudi & Chen, Haipeng (Allan), 2024. "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes in the Pandemic," MPRA Paper 120425, University Library of Munich, Germany.
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- Iva Gregurec & Miroslav Mandic & Jelena Bakic, 2024. "The Role Of Educational Content Marketing €“ Case Study Analysis Of Ict Companies," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 33(1), pages 113-133, june.
- Zeljka Mesic & Marija Mavracic & Lucija Blaskovic & Marina Tomic Maksan, 2024. "Impact Of The Work Model On Food Consumer Behaviour During The Covid -19 Pandemic," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 33(1), pages 177-196, june.
- Lana Vinko & Irena Konecki & Ksenija Vukovic, 2024. "Comparison Of The Activities Of Commercial And Social Entrepreneurs On Facebook," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 33(1), pages 327-345, june.
- Tringe Krasniqi & Besnik A Krasniqi & Liridon Kryeziu & Saranda Lajqi & Mirsim Ismajli & Donika Bytyçi, 2024. "Entrepreneurial Orientation, Networking And Firm Growth: Evidence From A Transition Economy," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 33(2), pages 351-376, December.
- Matea Matic Sosic & Katija Vojvodic & Tea Brajkovic, 2024. "User Activities On Social Media: Application Of Smma Measurement Scale," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 33(2), pages 467-482, December.
- Pavel Pelech & Jaroslava Dedkova, 2024. "How To Support P2p Business In The Sharing Economy: Understand Generational Differences In Customer Motivations In Driving Demand For Idle Assets," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 33(2), pages 483-500, December.
- Diana Plantic Tadic & Mihaela Ivancic & Maja Dawidowsky Mamic, 2024. "Customers' Percepcion And Attitudes Toward Minimalism Concept In Advertising," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 33(2), pages 605-623, December.
- Mariia Bahorka & Volodymyr Pysarenko, 2024. "Modern Approaches To The Implementation Of A Marketing System For Anti-Crisis Management Of Agricultural Enterprises," Three Seas Economic Journal, Publishing house "Baltija Publishing", vol. 5(1).
- Inna Tomashuk & Olena Dzhedzhula & Olena Koval, 2024. "Organisation Of Marketing Activities In Agricultural Enterprises," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 10(1).
- Kisieliauskas Justinas & Shamsi Basha Anas & Rackauskas Mantautas, 2024. "Chat Marketing'S Impact On Customer Support Satisfaction In Financial Startups," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 10(2).
- Iryna Kalenyuk & Viktoriia Riashchenko & Iryna Uninets, 2024. "Smart Marketing And Global Logistics Networks," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 10(2).
- Faruk Ahmeti & Hykmete Bajrami, 2024. "Exploring the Impact of Technology Acceptance Model Constructs on Consumer Behavior in SMEs: with A focus on E-Marketing Strategies," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 1, pages 66-88.
- Karolus Karni Lando & Achmad Sudiro & Wahdiyat Moko & Nur Khusniyah Indrawati, 2024. "The Effect of Service Quality on Recertification. Mediated by Customer Satisfaction and Relationship Commitment," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 160-179.
- Shqiprim Jashari & Nail Reshidi, 2024. "The Impact of Social Media on the Performance Indicators (Product Development, Market Development and Customer Loyalty) in the Gastronomy Sector," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 36-52.
- Yulia Hristova & Michal Stojanov, 2024. "Income Elasticity and Trends in Second-Hand Goods Sales," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 7, pages 119-141.
- Julie Holendova & David Svoboda & Neven Seric, 2024. "The impact of chatbots on the buying behaviors of Generation Z toward brands," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, vol. 27(3), pages 201-214, September.
- Martin Klepek & Lukas Toth, 2024. "Till death do us part. Do customers cheat on brands?," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, vol. 27(3), pages 215-227, September.
- Vojtech Beran & Jaroslava Dedkova, 2024. "Attitudes of manufacturers toward the value attributes of regional product brands," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, vol. 27(4), pages 176-191, December.
- Ludvik Eger & Liuba Turchyn, 2024. "Customer engagement in Facebook brand communities: A case study from automotive in the Czech Republic," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, vol. 27(4), pages 192-210, December.
- Suzana Djukic & Jelena Stankovic, 2024. "The influence of the Big Five, WOM communication and satisfaction on consumer loyalty in the Republic of Serbia," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, vol. 27(4), pages 211-229, December.
- Ana Tomić Osmanović & Alma Muratović & Beriz Čivić, 2024. "Zastupljenost Programa Razvoja Karijere Zaposlenika U Internom Marketingu Kod Banaka Na Tržištu Bosne I Hercegovine (Representation Of Employee Career Development Programs In Internal Marketing At Ban," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 52, pages 51-73, March.
- Saliha Brajić & Aldin Brajić, 2024. "Gep Analiza Implementacije Marketing Odnosa S Kupcima Preduzeća Turističke Privrede – Pristup Različitih Uzoraka (Gap Analysis Of Customer Marketing Relationship Implementation Of Tourism Businesses -," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 53, pages 63-77, June.
- Dejan Tešić, 2024. "Uticaj Faktora Ambijenta Na Ponašanje Kupaca U Maloprodaji (The Influence Of Ambient Factors On The Behaviour Of Shoppers In Retail Facilities)," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 55, pages 27-43, September.
- Murat Fatih Tuna & Yasin Görmez, 2024. "Evrişimsel Sinir Ağları Tabanlı Derin Öğrenme Yöntemiyle Müşteri Şikayetlerinin Sınıflandırılması," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, vol. 8(1), pages 31-46, June.
- Zeynep KORKUTATA & Tuğba YILDIZ, 2024. "Üniversite Öğrencilerinin Yeşil Ürünleri Satın Almaya Yönelik Tutumlarının Çevre Bilgileri, Tüketim Değerleri ve Reklama Duyarlılıkları Kapsamında Araştırılması," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, vol. 8(2), pages 147-163, December.
- Jugović Tijana & Maričić Milica, 2024. "How did Hotels Measure Performance during Covid-19? Insights from Central and Eastern Europe," Business Systems Research, Sciendo, vol. 15(1), pages 201-225.
- Silva Francisco Javier Varona & Aguilera Nolberto Cruz & Hernández Jorge Raúl Ávilas & Pino Maira Rosario Moreno & Gačnik Maja Borlinič, 2024. "Integrated Communications Management in Organisations: Bibliometric Insight into Past and Future," Business Systems Research, Sciendo, vol. 15(1), pages 226-252.
- Trkulja Željka Marčinko & Primorac Dinko & Martinčević Ivana, 2024. "The Influence of Consumer Motivation on Engagement with Sports Club Social Media: An Intrinsic and Extrinsic Analysis," Business Systems Research, Sciendo, vol. 15(1), pages 91-109.
- Oksana Karpenko & Yevhenii Matviichuk, 2024. "Marketing tools for ensuring the competitiveness of an enterprise in the context of digital transformation," Economic Synergy, Higher Educational Institution Academician Yuriy Bugay International Scientific & Technical University, issue 1, pages 31-43.
- Phuong Nguyen Hong Huynh & Tin Trung Hoang & Huynh Thi Thuy Phan & Quynh Le Nhu Nguyen, 2024. "The customers’ perception of privacy in the retail industry when adopting digital transformation," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 14(2), pages 143-159.
- Ordona Alona & Minoza Joemar & Paglinawan Johnrel & Zosa Leo & Bejasa Rechie, 2024. "Web-based E-retailing system for CTU food innovation centers: Design, acceptability, and functionality," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 14(2), pages 23-44.
- Xuan Thi Thanh Le & Uyen Bao Ly, 2024. "Employing netnography approach to describe brand image from customers’ perspectives - The case of The Cocoon Original Vietnam," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 14(2), pages 64-78.
- Phuong Hoang Lam & Thanh Thi Bui & Mai Thi Tuyet Vo & Lan Thi Ngoc Tran, 2024. "Determinants of electronic word of mouth in the restaurant industry: An evidence from Vietnam," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 14(2), pages 79-92.
- Tri Minh Ha & Thanh Thi Huong Nguyen & Do Giang Nguyen & Hoai Thi Tran, 2024. "Strengthening information-seeking behavior toward international destinations among young travelers in Vietnam after the pandemic," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 14(3), pages 18-43.
- Oanh Thi Hoang Truong & Tien Trung Nguyen & Truc Thanh Vo, 2024. "A bibliometric review of service innovation: Constituting research themes," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 14(3), pages 77-93.
- Khanh Thi Ngoc Nguyen & Ngoc Thi Nhu Truong, 2024. "Exploring digital marketing strategies in small-sized enterprises in Vietnam," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 14(4), pages 112-128.
- Nhi Pham Phuong Nguyen & Trang Thanh Bui & An Quang Ha, 2024. "The role of brand anthropomorphism in building brand attachment: The experiment research on beverage brands," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 14(4), pages 20-40.
- Anh Ngoc Nguyen & Duc Hong Vo, 2024. "Building a brand name for universities: A case study of Ho Chi Minh City Open University," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 14(4), pages 41-54.
- Duyen Thi Le Chau & Hiep Minh Phuoc & Canh Minh Nguyen & Liem Thanh Nguyen & Nhu Thi Huynh Tran, 2024. "Corporate culture - externally committed values: The case study of DHG joint stock company on the Vietnam stock exchange," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 14(4), pages 75-88.
- Van Vu Dung Phan & Anh Ngoc Hoang Bach, 2024. "Exploring social media trends over the past decade (2010-2022): A bibliometric approach," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 14(4), pages 89-98.
- Hoàng Thị Phương Thảo & Trần Nguyễn Hồng Hải, 2024. "Tác động của tiếp thị video ngắn đến dự định mua trực tuyến hàng thời trang của thế hệ Y và Z," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(10), pages 22-36.
- Nguyễn Thanh An & Nguyễn Hải Quang & Lữ Phi Nga, 2024. "Tiếp thị liên quan đến nguyên nhân: Đánh giá dựa trên kỹ thuật phân tích kết nối thư mục," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(10), pages 37-56.
- Nguyễn Văn Tuấn, 2024. "Tác động của chất lượng mối quan hệ giữa khách hàng và doanh nghiệp đến hành vi công dân của khách hàng: Một nghiên cứu trong ngành dịch vụ bán lẻ hàng tiêu dùng ở Việt Nam," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(10), pages 57-70.
- Nguyễn Anh Minh Thư & Mạch Khả Nhi & Đào Kim Huyền & Bùi Ngọc Tuấn Anh, 2024. "Phân tích các yếu tố tác động đến thái độ và ý định mua sản phẩm xanh của người tiêu dùng tại Thành phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(10), pages 71-87.
- Nguyễn Thị Hồng Phụng, 2024. "Sự hiện diện xã hội, tính giải trí, khuyến mại và hành vi mua sắm ngẫu hứng: Vai trò trung gian của trải nghiệm dòng chảy," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(10), pages 88-105.
- Nguyễn Hải Quang, 2024. "Vai trò của văn hóa thích ứng trong ảnh hưởng của chất lượng dịch vụ Internet cáp quang đến sự hài lòng và lòng trung thành của khách hàng tại Thành phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(11), pages 3-16.
- Nguyễn Văn Tuấn & Trương Minh Chương, 2024. "Ý định tiếp tục sử dụng bệnh án điện tử của bác sĩ: Tiếp cận theo mô hình SOR," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(11), pages 50-63.
- Nguyễn Huỳnh Anh Thư & Lê Chiêu Anh Thư & Nguyễn Khánh Gia Mỹ & Nguyễn Vũ Minh Thư & Đỗ Lê Anh Thư & Bùi Ngọc Tuấn Anh, 2024. "Tác động của sự xác nhận lên ý định mua lặp lại dịch vụ xem phim trực tuyến: Trường hợp GenZ," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(11), pages 64-78.
- Phan Ngọc Yến & Nguyễn Thị Bích Trâm, 2024. "Ảnh hưởng của các yếu tố đến lòng trung thành khách hàng mua sắm mỹ phẩm trực tuyến trên Shopee - Vai trò trung gian của yếu tố niềm tin," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(11), pages 79-99.
- Nguyễn Thị Bảo Châu & Nguyễn Minh Cảnh, 2024. "Tác động của marketing nội dung số đến quyết định mua của gen Z thông qua vai trò trung gian của hứng thú mua: Trường hợp mua dịch vụ giáo dục tiếng Anh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(12), pages 106-122.
- Nguyễn Viết Bằng & Giang Châu Đại, 2024. "Các yếu tố tác động đến hành vi gửi tiền boa (tip) của khách hàng: Vai trò điều tiết của không khí nhà hàng," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(12), pages 19-33.
- Nguyễn Thanh Minh, 2024. "Thuộc tính bán lẻ của kênh bán lẻ online: Nghiên cứu ở Việt Nam," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(2), pages 35-45.
- Nguyễn Hoàng Lan & Bùi Thị Ngọc Bé, 2024. "Các yếu tố ảnh hưởng đến ý định mua hàng thiết bị điện gia dụng tốt cho sức khỏe người tiêu dùng - Một nghiên cứu tại Thành phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(2), pages 86-100.
- Ngô Thị Lan & Nguyễn Thị Hoài Bắc & Nguyễn Quế Chi & Nguyễn Phương Duy & Đào Thu Huyền, 2024. "Tác động của marketing bởi người ảnh hưởng đến ý định mua mỹ phẩm trực tuyến của người tiêu dùng Thành phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(4), pages 112-126.
- Nguyễn Hoàng Sinh & Lương Đình Hiển, 2024. "Chất lượng dịch vụ sau bán hàng ảnh hưởng đến lòng trung thành thông qua sự hài lòng của khách hàng: Trường hợp Head Honda tỉnh Đồng Nai," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(4), pages 58-76.
- Mai Hoài Phương & Nguyễn Thị Phương Linh & Lâm Ngọc Linh & Nguyễn Thị Ngọc Nhi & Bùi Ngọc Tuấn Anh, 2024. "Tác động của UGC lên ý định mua hàng công nghệ của gen Z," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(4), pages 93-111.
- Hồ Thị Minh Nguyên & Thẩm Thị Tú Uyên & Đinh Hoàn Hảo & Phạm Thị Minh Hòa & Phạm Nguyễn Hiền Phương & Hồ Trung Thành, 2024. "Mô hình khám phá ý kiến khách hàng về ứng dụng IoT tại các cửa hàng bán lẻ dựa trên phương pháp phân tích quan điểm và máy học kết hợp," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(6), pages 3-17.
- Cao Quốc Việt & Tô Lê Minh Thanh, 2024. "Tiền tố và hậu tố của ý định mua hàng đa kênh: Trường hợp nghiên cứu tại Thành phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(6), pages 33-48.
- Trương Minh Ký, 2024. "Mối quan hệ giữa trải nghiệm thương hiệu điểm đến trực tuyến và sự tin cậy thương hiệu đến ý định của du khách hướng tới điểm đến du lịch tại các tỉnh Duyên hải Nam Trung Bộ Việt Nam," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(6), pages 49-64.
- Bùi Thị Thảo Hiền, 2024. "Các yếu tố ảnh hưởng đến kết quả hoạt động bên nhận quyền trong ngành F&B," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(6), pages 65-81.
- Lê Nam Hải & Trần Thị Thu Hằng, 2024. "Đồng tạo sinh giá trị, chất lượng cảm nhận và giá cả cảm nhận của khách hàng trong lĩnh vực khách sạn tại Thành phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(6), pages 82-96.
- Nguyễn Văn Tuấn, 2024. "Tương tác của khách hàng với các đối tác đồng tạo sinh giá trị trong mạng lưới dịch vụ và giá trị cảm nhận: Nghiên cứu trường hợp bệnh nhân trong dịch vụ y tế," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(8), pages 37-49.
- Phạm Ngọc Hương Quỳnh & Nguyễn Văn Phương, 2024. "Yếu tố tác động đến quyết định mua nhà chung cư của người dân ngoại tỉnh đến sống và làm việc tại Hà Nội," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(9), pages 20-34.
- FUSU Grigore, 2024. "Art Photography: The Economic Impact Of Photography Consumption In Romania," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 76(1), pages 28-33, March.
- DURALIA Oana, 2024. "The Impact Of Overtourism On The Sustainable Development Strategy Of Tourist Destinations," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 76(3), pages 21-36, September.
- FUCIU Mircea & ȘERBAN (SIMS) Anca, 2024. "Some Considerations About The Change In Consumer Behaviour Of The Last Decade," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 76(3), pages 84-91, September.
- Turunç Ömer & Karayalçın Cem, 2024. "Bridging Brand Parity with Insights Regarding Consumer Behavior," Economics - The Open-Access, Open-Assessment Journal, De Gruyter, vol. 18(1), pages 1-10, January.
- Kumar Satinder & Malhotra Dipti, 2024. "Allurement of Augmented Reality on Behavioral Intention: Delineating the Role of Visual Appeal and Arousal Using Information System Success Model," Review of Marketing Science, De Gruyter, vol. 22(1), pages 169-192.
- Anna Kerkhof, 2024. "Werbung und Themenvielfalt auf YouTube," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 77(04), pages 38-42, April.
- Ayat Sami ODEIBAT, 2024. "The impacts of artificial intelligence on the future of marketing and customer behaviour," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, vol. 0(1), pages 19-34, July.
- Zoljargal ULZIIBADRAKH & Zoltán SZAKÁLY, 2024. "Exploring attendance by demographics in the case of Mongolian performing arts organizations," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, vol. 0(1), pages 35-52, July.
- Otero Gómez, María Cristina & Pérez, Wilson Giraldo & Gutiérrez Barriga, Luis Alejandro, 2024. "Análisis de la responsabilidad social empresarial en la respuesta afectiva de los usuarios de Bancolombia," Revista Tendencias, Universidad de Narino, vol. 25(1), pages 33-51, January.
- Gómez Bayona, Ledy & Vélez Bernal, Olga Inés & Grajales Montoya, Nancy Estela & Barrientos Cuellar, Oswaldo, 2024. "Estrategias de mercadeo en pequeñas y medianas empresas de familia para ser competitivas en Colombia," Revista Tendencias, Universidad de Narino, vol. 25(1), pages 244-268, January.
- Andrade Navia, Juan Manuel & Sánchez Liévano, Juan José & Ramírez Plazas, Elías, 2024. "Motivación y satisfacción de los turistas que visitan el desierto de la Tatacoa – Colombia," Revista Tendencias, Universidad de Narino, vol. 25(2), pages 113-142, July.
- Giraldo, Carlos & Giraldo, Iader & Losada-Otálora, Mauricio & Peña-García, Nathalie, 2024. "Determinantes de la adopción de un sistema de pagos instantáneos en América Latina," Documentos de trabajo 21167, FLAR.
- Marit Hinnosaar & Toomas Hinnosaar, 2024.
"Influencer Cartels,"
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2405.10231, arXiv.org, revised Nov 2024.
- Hinnosaar, Marit & Hinnosaar, Toomas, 2024. "Influencer Cartels," CEPR Discussion Papers 19079, C.E.P.R. Discussion Papers.
- Mariangela Barraco, 2024. "Characteristics of research on green marketing. Theoretical study," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 19(1), pages 15-25.
- Maria Jewdaly L. Costales, 2024. "Green marketing and its impact on consumer buying behavior in city of Muntinlupa, Philippines. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 19(1), pages 2-14.
- Assia Guedjali & Riad Benghebrid, 2024. "The use of smartphones among young people," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 19(1), pages 26-38.
- Nabil Boumesbah & Moussa Chenini, 2024. "Interaction between cognitive process and social dynamics in shaping individual analyzing of online reviews. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 19(1), pages 39-49.
- Hana Volfova & Anna Janku & Miroslav Landa & Natalie Rausova, 2024. "The website through Gen Z's eyes: Key insights and important elements for effective online PR promotion of universities," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 19(2), pages 14-23.
- Nabil Boumesbah & Moussa Chenini, 2024. "Interaction between cognitive process and social dynamics in shaping individual analyzing of online reviews. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 19(2), pages 2-13.
- Hanane Meslem, 2024. "The landscape of digital inbound marketing tools adoption by Algerian firms," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 19(2), pages 24-38.
- Sylia Berboucha & Hocine Ifourah & Naima Ayad, 2024. "Motivations for the commitment of Algerian companies to social responsibility: An analytical study of a number of agri-food companies," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 19(2), pages 39-57.
- Darko Pantelic, 2024. "(Re)designing an International Marketing course: Engaging a diverse classroom in real-client projects," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 19(3), pages 18-31.
- Hsunchi Chu, 2024. "Structuring live stream commerce: A study on classification, framework development, and future research agendas," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 19(3), pages 2-17.
- Ouardia Laoudj & Yasmine Krim & Mehdi Bouchetara, 2024. "Fostering innovation in Algerian artisanal crafts: The impact of cluster development in Constantine and Batna," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 19(3), pages 32-50.
- Chems Eddine Boukhedimi & Mevlüde Feyza Ataş, 2024. "Measurement of women attitude toward the consumption of organic foods in Turkiye & Algeria," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 19(3), pages 51-59.
- Karina Burgdorff Porsborg Jensen & Camilla Valbak-Andersen & Lars Funck Kristensen, 2024. "Co-creating sales management curricula with practitioners – insights on competencies for future sales managers. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 19(4), pages 17-24.
- Meriem Mechta & Kamel Mouloudj & Ahmed Chemseddine Bouarar & Liudmіla Bovsh & Alla Rasulova, 2024. "Customers' intentions to adopt digital health services: An extended TAM," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 19(4), pages 2-16.
- Sarah Victoria Mohr & Stefan Wengler & Joachim Riedl & Wolfgang Bichler-Riedl & Marcin Czaban, 2024. "Hypothetical constructs of consumer behavior as predictors of pro-environmental behavior. An empirical study based on smartphones," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 19(4), pages 25-44.
- Zahra Belhamri & Imene Belboula, 2024. "The impact of perceived anthropomorphism of the conversational agent (CA) on social presence, flow, and users' behavioral intention," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 19(4), pages 45-59.
- Ataman, Berk & Pauwels, Koen & Srinivasan, Shuba & Vanhuele, Marc, 2024. "Advertising's Impact on Brand Price Elasticity," HEC Research Papers Series 1500, HEC Paris.
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- Jerath, Kinshuk & Miller, Klaus M., 2024. "Consumers’ Perceived Privacy Violations in Online Advertising," HEC Research Papers Series 1524, HEC Paris.
- Athey, Susan & Byambadalai, Undral & Cersosimo, Matias & Koutout, Kristine & Nath, Shanjukta, 2024. "The Heterogeneous Impact of Changes in Default Gift Amounts on Fundraising," Research Papers 4190, Stanford University, Graduate School of Business.
- Jean Damascene Mvunabandi & Bomi Nomala & Lawrence Gadzikwa, 2024. "Marketing mix Framework as a Tool to Enhance Women’s Business Viability in Limpopo-South Africa," International Review of Management and Marketing, Econjournals, vol. 14(1), pages 11-19, January.
- Leyla Juma Pongwe & Josephine Churk, 2024. "Social Media Marketing Platforms and Sales Revenue in Tanzania Telecommunication Company Limited," International Review of Management and Marketing, Econjournals, vol. 14(1), pages 31-38, January.
- Sahli Afef, 2024. "State of the Art: Authenticity and Influencer Marketing," International Review of Management and Marketing, Econjournals, vol. 14(1), pages 39-47, January.
- Neo Ligaraba, 2024. "Engaging Consumer Senses: The Role of Interactive Brand Experiences in Brand Building," International Review of Management and Marketing, Econjournals, vol. 14(2), pages 1-6, March.
- Jorge Bullemore, 2024. "Unveiling the Shadow: Theorizing the Impact of Narcissistic Leadership on Sales Teams," International Review of Management and Marketing, Econjournals, vol. 14(3), pages 1-4, May.
- Aditya Halim Perdana Kusuma Putra, 2024. "Learning from the Past Bridging Digital and Physical Markets: A Guidelines for Future Research Agenda of Online-to-Offline (O2O) Marketing Strategy," International Review of Management and Marketing, Econjournals, vol. 14(3), pages 82-96, May.
- Citra Shahnia & Dudi Permana & Sri Harini & Endri Endri & Mutia Wahyuningsih, 2024. "The Effect of Halal Awareness, Halal Certification, and Social Servicecafe on Purchase Intention in Indonesia: The Mediating Role of Attitude," International Review of Management and Marketing, Econjournals, vol. 14(3), pages 97-104, May.
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- Bilson Simamora & Syanne Emmanuella Xzyfanequo, 2024. "Investigating the Features of Sales Promotions: Conceptualization and Empirical Evidence," International Review of Management and Marketing, Econjournals, vol. 14(3), pages 5-17, May.
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- Yavisha Ramnarain & Krishna K. Govender & Sanjay Soni, 2024. "Exploring Millennial Consumers’ Behaviour in Social Commerce," International Review of Management and Marketing, Econjournals, vol. 14(4), pages 122-131, July.
- Rinka Apsari & Daniel Tumpal Hamonangan Aruan, 2024. "Examining Factors Influencing Consumers’ Participation in Social Media Contests," International Review of Management and Marketing, Econjournals, vol. 14(4), pages 152-160, July.
- Aditya Halim Perdana Kusuma Putra & Siti Mariam & Moh. Tafsir & Novita Rosanti, 2024. "Deciphering the Green Marketing Puzzle: Understanding the Interplay of Green Marketing Strategic Orientation, Attitude towards Green Marketing, Brand Integrity, and Purchase Intention," International Review of Management and Marketing, Econjournals, vol. 14(4), pages 210-229, July.
- Kirsty-Lee Sharp & Heleneze Lues & Rita Klonaridis & Marko Van Deventer & Re-an Müller & Ephrem Redda, 2024. "Factors Influencing Consumers’ Attitudes towards Digital Communications within the South African Banking Industry," International Review of Management and Marketing, Econjournals, vol. 14(4), pages 19-28, July.
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- Parul Asati & Sandeep Raghuwanshi & Anil Vashisht & Deepa Muley & Vikas Kumar Khare, 2024. "Exploring the Green Energy: Factors Influencing Battery Electric Vehicles Adoption in Madhya Pradesh Region," International Review of Management and Marketing, Econjournals, vol. 14(5), pages 151-157, September.
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- Maja Martinovic, 2024. "The API Model of Strategic and Tactical Marketing Thinking for Management Education," International Review of Management and Marketing, Econjournals, vol. 14(6), pages 87-98, October.
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- Muhamammad Ikhlash & Khori Rahma Linda, 2024. "The Effect of Risk Perception and Online Trust on Purchase Intention in E-Commerce," International Review of Management and Marketing, Econjournals, vol. 14(6), pages 109-118, October.
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- Ahmad Mansour & Hind Al-Ahmed & Anan Deek & Khaled Alshaketheep & Mohammad Al-Ma'aitah & Bara Asfour & Muhammad Alshurideh, 2024. "Developing Green Marketing Strategies: A Comprehensive Analysis of Consumer Behaviour and Business Practices," International Review of Management and Marketing, Econjournals, vol. 14(6), pages 206-212, October.
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- Yossie Rossanty & Endang Sulistya Rini & Beby Karina Fawzeea Sembiring & Amlys Syahputra Silalahi, 2024. "Social Media Marketing and Consumer Brand Engagement: Elevating Luxury Perfume Brand Equity," International Review of Management and Marketing, Econjournals, vol. 14(6), pages 239-254, October.
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- Rajni Bala, 2024. "Achieving Sustainable Development Goals by Sustainable Marketing Practices: An Integrated Approach to Environmental, Social, and Economic Sustainability," Contemporary Studies in Economic and Financial Analysis, in: Sustainable Development Goals: The Impact of Sustainability Measures on Wellbeing, volume 113, pages 147-165, Emerald Group Publishing Limited.
- Nancy Gupta & Meenakshi Gandhi & Ipshita Bansal, 2024. "Investigating the Influence of Gandhian Values on Sustainable Consumption Behaviour," Contemporary Studies in Economic and Financial Analysis, in: Sustainable Development Goals: The Impact of Sustainability Measures on Wellbeing, volume 113, pages 1-20, Emerald Group Publishing Limited.
- Vera Rebiazina & Elena Sharko & Svetlana Berezka, 2024. "The impact of relationship marketing practices on companies’ market and financial performance in emerging markets," Journal of Economics, Finance and Administrative Science, Emerald Group Publishing Limited, vol. 29(57), pages 186-204, February.
- Allan Pérez-Orozco & Juan Carlos Leiva & Ronald Mora-Esquivel, 2024. "The mediating role of marketing management in the relationship between online presence and product innovation among SMEs," Journal of Economics, Finance and Administrative Science, Emerald Group Publishing Limited, vol. 29(58), pages 246-262, April.
2023
- Nguyen Quang Vinh & Luc Manh Hien & Tran Duc Thanh, 2023. "The Effect of Destination Image and Perceived Value on the Loyalty of International Tourists to Cultural Heritage Tourism in Hanoi," Advances in Decision Sciences, Asia University, Taiwan, vol. 27(1), pages 87-114, March.
- Xiuqun Chen & Shun-Chi Yu & Xuemei Sun & Dan Wang, 2023. "Investigating the Influence of Brand Communication and Brand Trust on Customer Commitment: An Examination from the Perspective of Customer Perception," Advances in Decision Sciences, Asia University, Taiwan, vol. 27(2), pages 166-195, June.
- Khondaker Sazzadul Karim & Mohammad Ekramol Islam & Abdullah Mohammed Ibrahim & Shin-Hung Pan & Md. Mominur Rahman, 2023. "Online Marketing Trends and Purchasing Intent Advances in Customer Satisfaction through PLS-SEM and ANN Approach," Advances in Decision Sciences, Asia University, Taiwan, vol. 27(4), pages 24-54, December.
- Veda Varsha Reddy B & Sathish A.S, 2023. "Creating Connections Through Characters: A Study of Brand Mascots and Their Influence on Consumer Purchase Intentions," Advances in Decision Sciences, Asia University, Taiwan, vol. 27(4), pages 72-89, December.
- Perdana, Randitya & Prasasti, Arum, 2023. "Entrepreneurial orientation, company performance, and competitive advantage in Indonesian culinary SMEs," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, vol. 7(1), pages 547-547, April.
- Chiara Farronato & Andrey Fradkin & Alexander MacKay, 2023.
"Self-Preferencing at Amazon: Evidence from Search Rankings,"
AEA Papers and Proceedings, American Economic Association, vol. 113, pages 239-243, May.
- Chiara Farronato & Andrey Fradkin & Alexander MacKay, 2023. "Self-Preferencing at Amazon: Evidence from Search Rankings," NBER Working Papers 30894, National Bureau of Economic Research, Inc.
- Ecaterina ȘIȘCAN, 2023. "Key Factors In Selecting Economic Higher Education Institution: Republic Of Moldova Case Study," Eastern European Journal for Regional Studies (EEJRS), Center for Studies in European Integration (CSEI), Academy of Economic Studies of Moldova (ASEM), vol. 9(1), pages 77-85, June.
- Iuliana Raluca Gheorghe & Victor Lorin Purcarea & Consuela Madalina Gheorghe, 2023. "Antecedents of Consumer Intentions towards E-waste Recycling. A Perspective on the Toy Industry from Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 25(62), pages 163-163, February.
- Luiela Magdalena Csorba & Florin Vaduva & Dan-Ion Ghergut, 2023. "The Electrical and Electronic Products Consumers’ Sustainable Behaviour in the Context of Consolidating Their Fundamental Rights," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 25(62), pages 1-28, February.
- Corina Pelau & Valentina Ghinea & Bogdan Hrib, 2023. "Social Image in the Online Environment Sustainable Motive for Book Sales During the Pandemic," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 25(S17), pages 1081-1081, November.
- Carmen Acatrinei & Laura Daniela Roșca (Tănase) & Oana-Maria Secară & Traian Alexandru Năstase, 2023. "Investigating Stakeholder Requirements for Designing an Effective Online Research Community Platform," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 17-25, April.
- Cristina Radu & Mihaela Constantinescu & Alexandru Ion Olteanu, 2023. "Using the Right Content on Social Media to Enhance Consumer Engagement," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 26-38, April.
- Diana-Elena Drăghici & Andreea Orîndaru & Mihaela Constantinescu & Alina Zelezneac, 2023. "Revolutionizing Marketing Research Through AI: comprehensive review of the past, present, and future," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 39-45, April.
- Natasha Nagel & Monica M. Popa Sârghie, 2023. "The Influence of Life Events on Young Consumers’ Compulsive Shopping Tendencies," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(2), pages 30-39, July.
- Pingjun Jiang, 2023. "Discovering Efficient Keywords – An Exploratory Study on Comparing the Use of ChatGPT and Other Third-party Tools," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(2), pages 40-45, July.
- Douglas Chiguvi & Thuso Sepepe, 2023. "An Assessment of Customer Perceptions Towards Product Packaging Design Changes: Insights from the Botswana Fast-Moving Consumer Goods Business," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(2), pages 46-55, July.
- Dumitru Goldbach & Mădălina Vișan & Valeria Oana Paraschiv & Ionel Dumitru, 2023. "Digitalization of Public Services and the Services Quality Perception," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(2), pages 9-17, July.
- Elena BOSTĂNICĂ & Ştefan-Claudiu CĂESCU & Călin-Petrică VEGHEŞ & Olguţa-Anca ORZAN, 2023. "Understanding User Motivations for Engaging with Augmented Reality Filters on Social Media: An Exploratory Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(3), pages 37-44, September.
- Haekal Adha AL-GIFFARI & Nafisa MAYUKH, 2023. "Transparency and Complexity: Comparative Critical Review of Mixed Methods Approaches in Marketing Research," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(3), pages 45-55, September.
- Mihai Prelipcean & Carmen Acatrinei & Iasmina Gradinescu & Andrei Cânda, 2023. "The Impact of Blockchain Technology on Marketing through Social Media," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 46-54, April.
- Georgiana RUSU & Mihai-Cristian ORZAN & Petre Sorin SAVIN & Elena GOGA & Mihai PRELIPCEAN, 2023. "The Role of Integrated Communication Strategies with Social Media in Creating and Nurturing Relationships with New Brands: A Consumer Behavior Perspective," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(3), pages 56-63, September.
- Farai NYIKA & Mphokhethwa NDOU, 2023. "Investigating Customer Perceptions of Using Internet Services Providers’ Websites to Access Internet Services in Tembisa Township," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(4), pages 18-26, December.
- Evann Keith TABASA & Marvin CRUZ, 2023. "Consumer Preferences for Internal Combustion Subcompact Sedan Cars in General Santos City, Philippines," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(4), pages 27-37, December.
- Iasmina-Iulia GRĂDINESCU & Elena GOGA & Mihai PRELIPCEAN & Cristian GHEORGHE & Olguța Anca ORZAN, 2023. "Controversy, and Ethical Challenges: ChatGPT and Its Impact on Customer Experience and Marketing. A Study of Professionals’ Perception towards this Emerging Trend," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(4), pages 38-42, December.
- Marco PESTANA & Johannes CRONJE, 2023. "Computer-Simulated Environments in the Commercial Sector: Enhancing Customer Experience through 3D Spherical Image Technology," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(4), pages 8-17, December.
- Hela DIOUANI & Amel GRAA & Khadidja BECHELAGHEM, 2023. "Digital Marketing Adoption Factors In Algerian Small And Medium Enterprises: A Tam Approach," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 134-150, May.
- Mihai STOICA, 2023. "Organic Food Positioning: How Do Companies Want Their Brand To Be Perceived By Consumers?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 61-93, May.
- Russell KAMPANI & Pierre MOSTERT & Michelle Caroline VAN DER MERWE, 2023. "Trust And Economic Satisfaction As Antecedents, And Loyalty As Outcome, Of Small Business Customers’ Cooperation And Coordination In Banking Relationships," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 7-24, May.
- Ancuta REMETE & Laura BACALI & Marcel Ciprian POP & Brindusa Mariana BEJAN & Monica BOGDAN & Andrei PICOS, 2023. "Dental Services – To Fear Or Not To Fear? The Effect Of Music On Pain Perceptions," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 94-109, May.
- Liudmyla DOROKHOVA & Andres KUUSIK & Radi DIMITROV & Kristian PENTUS & Oleksandr DOROKHOV & Mariana PETROVA, 2023. "Planning the digital marketing budget: computer modelling for decision making," Access Journal, Access Press Publishing House, vol. 4(2), pages 248-260, March.
- Francesca DI VIRGILIO & Radi DIMITROV & Liudmyla DOROKHOVA & Oleksii YERMOLENKO & Oleksandr DOROKHOV & Mariana PETROVA, 2023. "Innovation factors for high and middle-income countries in the innovation management context," Access Journal, Access Press Publishing House, vol. 4(3), pages 434-452, July.
- Shimelis Zewdie WERKE & Biniam Getnet AGAZU, 2023. "A systematic review of social media marketing during and after Covid-19 pandemic," Access Journal, Access Press Publishing House, vol. 4(3), pages 453-467, July.
- Kristian PENTUS, 2023. "A systematic review of food product conjoint analysis research," Access Journal, Access Press Publishing House, vol. 4(3), pages 480-502, July.
- Andrei DUMITRESCU, 2023. "Perceived Importance Of Product Aesthetics For Consumers," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(25), pages 1-14.
- COZMA Anghel-Tudorel, 2023. "Driving Towards Sustainability: Understanding The Dynamicsofelectricandplug-Inhybridvehicleadoption In Romania," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(25), pages 1-20.
- Xin Song, 2023. "Digital marketing vs. Luxury research: A Bibliometric Analysis," The Anahuac Journal, Business and Economics School. Anahuac University (Mexico)., vol. 23(1), pages 110-137, June.
- Ekaterina, 2023. "The impact of customer and entrepreneur-oriented marketing on business performance: an empirical evidence of SMEs in Russia," The Anahuac Journal, Business and Economics School. Anahuac University (Mexico)., vol. 23(1), pages 40-61, June.
- Ekaterina Panarina, 2023. "The impact of customer and entrepreneur-oriented marketing on business performance: an empirical evidence of SMEs in Russia," The Anahuac Journal, Business and Economics School. Anahuac University (Mexico)., vol. 23(1), pages 40-61, June.
- Radojko Lukic, 2023. "Comparative Analysis of Transport and Storage Information Systems of the European Union and Serbia Using Fuzzy LMAW and MARCOS Methods," Economy, Business & Development: An International Journal, Ss. Cyril and Methodius University in Skopje, Faculty of Economics-Skopje, vol. 4(1), pages 1-17, May.
- John T. Ayoolа & Ayokunle O. Odusina, 2023. "Comparative Analysis of Transport and Storage Information Systems of the European Union and Serbia Using Fuzzy LMAW and MARCOS Methods," Economy, Business & Development: An International Journal, Ss. Cyril and Methodius University in Skopje, Faculty of Economics-Skopje, vol. 4(1), pages 19-35, May.
- Mario Pepur & Goran Dedic & Duje Rogulj, 2023. "Influence Of Fan Identification And Perceived Group Norms On Fans' Purchasing Intentions Towards Current And Former Football Club Sponsor," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 32(1), pages 219-239, june.
- Nives Milinovic & Ivana First Komen, 2023. "Perceived Safety Of Natural Food Products: Influence Of Different Packaging Cues," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 32(2), pages 375-390, december.
- Irena Pandza Bajs & Marina Tomas, 2023. "The Role Of Demographic And Socioeconomic Characteristics Of Generation Y Employees In The Perception Of The Effectiveness Of Personal Branding Factors, Career Satisfaction And Employability," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 32(2), pages 409-431, december.
- Ridwan Ari Saputra & Jamaludin Khalid, 2023. "Effect Of Product Quality, Perceived Price And Accessibility On Customer Satisfaction: An Empirical Study In Indonesian Restaurants," SMBJ: Strategic Management Business Journal, UPMI Management, vol. 3(01), pages 143-152.
- Wahyu Agus Triono & Jamaludin Khalid, 2023. "Influence Of Service Quality, Brand Image And Accessibility On Hotel Customer Satisfaction In Indonesia," SMBJ: Strategic Management Business Journal, UPMI Management, vol. 3(01), pages 153-164.
- Rahmat Hidayat & Sutrisna Sutrisna & Nandan Limakrisna, 2023. "Effect Of Price And Ewom Toward Customer Value And The Implication To Custumer Loyalty In Kings’ Coffee Store," SMBJ: Strategic Management Business Journal, UPMI Management, vol. 3(01), pages 165-173.
- Qeisha Amaliah Pynasthika & Andriansyah & Prihatin Lumbanraja, 2023. "Mediating Role Of Work Motivation On The Influence Of Career Development On Startup Employee Performance In Indonesia In The Era Of Industrial Revolution 4.0," SMBJ: Strategic Management Business Journal, UPMI Management, vol. 3(02).
- Tito Wira Eka Suryawijaya & Diana Aqmala, 2023. "Transforming Consumer Experience Through The Application Of Augmented Optimization Marketing In Retail Marketing Strategy," SMBJ: Strategic Management Business Journal, UPMI Management, vol. 3(02), pages 211-224.
- Denfinal & Wilhelmus Harry Susilo, 2023. "Relationship Between The Factors To Purchasing Decision: Evidence Study On Property Business," SMBJ: Strategic Management Business Journal, UPMI Management, vol. 3(02), pages 225-233.
- Valerii Bondarenko & Bogdana Vyshnivska, 2023. "Promotional Marketing As A Method Of Increasing Sales," Three Seas Economic Journal, Publishing house "Baltija Publishing", vol. 4(2).
- Mariia Bahorka & Liudmila Kvasova & Nataliy Yurchenko, 2023. "Comprehensive Marketing System As A Basis For Increasing The Competitiveness Of Trade Enterprises In Modern Conditions Of Doing Business," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", vol. 4(1).
- Mariia Bahorka & Liudmila Kvasova & Inna Abramovych, 2023. "Comprehensive Analytical Assessment Of Marketing Activities Of Enterprises As A Basis For Making Anti-Crisis Management Decisions," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", vol. 4(3).
- Luidmyla Kvasova & Larysa Kurbatska & Artur Balkovyj, 2023. "Development Of A Digital Marketing Strategy For A Ukrainian Agricultural Berry Company In International Markets," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", vol. 4(3).
- Luidmyla Kvasova & Larysa Kurbatska & Vladislav Bolovin, 2023. "Features Of Strategy Formation Of Ukrainian Companies On International Markets," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", vol. 4(3).
- Luidmyla Kvasova & Larysa Kurbatska & Nikita Bolovin, 2023. "Features Of Image Formation Of Ukrainian Companies On International Markets," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", vol. 4(3).
- Maia Seturi, 2023. "About The Importance And Benefits Of Event Marketing," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", vol. 4(4).
- Vitalii Smilyanets, 2023. "Functional Model Of The Management System For The Development Of Innovative Potential Of Airline Companies On The Basis Of Marketing Concept," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", vol. 4(4).
- Svitlana Kovalchuk & Iryna Perevozova & Dmytro Kobets, 2023. "Effectiveness Of Branding Of Intercompany Cooperation In The Context Of Economy Digitalisation," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 9(3).
- Justinas Kisieliauskas & Evelina Sineviciute, 2023. "Colour Psychology Potential In Lithuanian Advertising," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 9(4).
- Ahmed H. Alsharif & Lina Pileliene, 2023. "A Bibliometric Analysis Of Human Hormones In Consumer Neuroscience And Human Behavior Research: Trends And Insights With Implications For Marketing," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 9(5).
- Mariia Bahorka & Liudmila Kvasova & Nataliy Yurchenko, 2023. "Comprehensive Marketing System As A Basis For Increasing The Competitiveness Of Trade Enterprises In Modern Conditions Of Doing Business," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 4(1).
- Ejup Fejza & Alban Fejza, 2023. "Analysis of the Effects of the Service Quality on Client Satisfaction in the Tourism Sector in Kosovo," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 103-115.
- Reem Abou Khouzam, 2023. "The Role of Integrated Marketing Strategies on Hotel Performance during COVID-19 in Lebanon," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 674-686.
- Radka Bauerova & Halina Starzyczna & Šárka Zapletalova, 2023. "Who Are Online Grocery Shoppers?," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, vol. 26(1), pages 186-205, March.
- Robert Stefko & Beata Gavurova & Maria Olearova & Radovan Bacik & Lubomir Nebesky, 2023. "Extended model of mobile shopping acceptance: An empirical study of consumer behaviour," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, vol. 26(4), pages 148-166, December.
- Erika KULCSAR & Janos LAZAR, 2023. "Why Brad Pitt?," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
- Bilge BAYKAL & Sukru CINAR, 2023. "Factors Affecting Brand Loyalty in Turkish Participation Banking Sector," Journal of BRSA Banking and Financial Markets, Banking Regulation and Supervision Agency, vol. 17(1), pages 65-105.
- Leo Sveikauskas & Rachel Soloveichik & Corby Garner & Peter B. Meyer & James Bessen & Mathew Russell, 2023. "Marketing, Other Intangibles, and Output Growth in 61 United States Industries," BEA Papers 0122, Bureau of Economic Analysis.
- Leo Sveikauskas & Rachel Soloveichik & Corby Garner & Peter B. Meyer & James Bessen & Mathew Russell, 2023. "Marketing, Other Intangibles, and Output Growth in 61 United States Industries," BEA Working Papers 0216, Bureau of Economic Analysis.
- Alma Muratović & Amerlina Muratović & Erna Herić, 2023. "Foreign Direct Investment As A Determinant Of Marketing Planning In Bosnian And Herzegovinian Enterprises," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 50, pages 39-57, September.
- Yusuf USAL & Sezen BOZYİĞİT, 2023. "Kültürel Kimlik ve Tüketici Etnosentrizminin Müşteri Tatmini, Müşteri Katılımı ve Tekrar Satın Alma Niyeti Üzerindeki Etkisinin Cinsiyet Bağlamında İncelenmesi," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, vol. 7(1), pages 241-258, June.
- Melike HALİFEOĞLU, 2023. "Endüstriyel Pazarlarda Algılanan Hizmet Kalitesi, Güven ve Memnuniyet Üzerine Bir Araştırma," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, vol. 7(2), pages 11-30, December.
- Sesar Vesna & Hunjet Anica & Martinčević Ivana, 2023. "Generation Z Purchase Intentions: Does Sponsorship Disclosure Matter?," Business Systems Research, Sciendo, vol. 14(2), pages 158-172, December.
- Hasani Vjollca Visoka & Zeqiri Jusuf & Todorovik Teodora & Jaziri Dhouha & Toska Asdren, 2023. "Digital Content Marketing and EWOM: A Mediational Serial Approach," Business Systems Research, Sciendo, vol. 14(2), pages 24-43, December.
- Palić Mirko & Kozina Zrinka & Tutek Natalia, 2023. "Shaping Startup Culture in Croatia: The Role of Internal Marketing in Fostering Growth," Business Systems Research, Sciendo, vol. 14(2), pages 44-60, December.
- Ray, Sourav & Snir, Avichai & Levy, Daniel, 2023.
"Retail Pricing Format and Rigidity of Regular Prices,"
EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 1-1.
- Sourav Ray & Avichai Snir & Daniel Levy, 2023. "Retail pricing format and rigidity of regular prices," Economica, London School of Economics and Political Science, vol. 90(360), pages 1173-1203, October.
- Ray, Sourav & Snir, Avichai & Levy, Daniel, 2021. "Retail Pricing Format and Rigidity of Regular Prices," EconStor Preprints 246817, ZBW - Leibniz Information Centre for Economics.
- Avichai Snir & Daniel Levy, 2023. "Retail Pricing Format and Rigidity of Regular Prices," Working Papers 2023-04, Bar-Ilan University, Department of Economics.
- Sourav Ray & Avichai Snir & Daniel Levy, 2023. "Retail Pricing Format and Rigidity of Regular Prices," Working Paper series 23-10, Rimini Centre for Economic Analysis.
- Sourav Ray & Avichai Snir & Daniel Levy, 2023. "Retail Pricing Format and Rigidity of Regular Prices," Papers 2306.17309, arXiv.org.
- Ray, Sourav & Snir, Avichai & Levy, Daniel, 2023. "Retail pricing format and rigidity of regular prices," MPRA Paper 117784, University Library of Munich, Germany, revised 29 Apr 2023.
- Ray, Sourav & Snir, Avichai & Levy, Daniel, 2021. "Retail Pricing Format and Rigidity of Regular Prices," MPRA Paper 110818, University Library of Munich, Germany.
- Daniel Levy & Avichai Snir & Sourav Ray, 2021. "Retail Pricing Format and Rigidity of Regular Prices," Working Papers 2021-02, Bar-Ilan University, Department of Economics.
- Sourav Ray & Avichai Snir & Daniel Levy, 2021. "Retail Pricing Format and Rigidity of Regular Prices," Working Paper series 21-23, Rimini Centre for Economic Analysis.
- Nguyen Minh Ha & Le Quoc Phong & Tran Kiem Viet Thang & Huynh Luong Tam & Tran Hai Dang & Nguyen Thi Mai Hoa, 2023. "Mediating role of corporate reputation in the relationship between corporate social responsibility and repurchase intention: A case study of McDonald’s fast food restaurant chain," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 13(2), pages 19-38.
- Bui Thi Nhi & Tran The Nam & Nguyen Thi Thuy & Nguyen Kieu Oanh & Le Thi Thanh Trang, 2023. "Effects of customer perceived value, brand experience on brand attachment, brand satisfaction, and word-of-mouth," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 13(2), pages 39-53.
- Le Thi Thanh Xuan & Pham Do Quang Trung, 2023. "Exploring customers’ values from subscribing to a streaming service - The case of Netflix," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 13(2), pages 54-68.
- Nguyen Phan Quynh Huong & Ha Minh Tri, 2023. "Religiosity to green purchase under emotional and greenwashing factors," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 13(2), pages 97-113.
- Văn Đức Chí Vũ & Nguyễn Viết Bằng, 2023. "Ảnh hưởng của chiến lược tiếp thị 4Ps xanh đến quyết định mua sản phẩm xanh: Nghiên cứu thực nghiệm tại Việt Nam," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 18(1), pages 160-172.
- Nguyễn Thị Hồng Nguyệt, 2023. "Ảnh hưởng của mối quan tâm sức khỏe đến quyết định lựa chọn hình thức mua sắm trực tuyến trong mùa dịch bệnh Covid-19," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 18(1), pages 79-91.
- Nguyễn Hoàng Sinh & Nguyễn Minh Hiền, 2023. "Sự chứng thực của người nổi tiếng tác động lên thái độ và ý định mua hàng của người tiêu dùng: Vai trò trung gian của tương tác xã hội," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 18(1), pages 92-108.
- Lê Nguyễn Bình Minh & Võ Hoàng Yến & Phạm Quân Đạt, 2023. "Tác động của người ảnh hưởng đến ý định mua của giới trẻ (gen Z) trong lĩnh vực thời trang tại Thành phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 18(5), pages 100-114.
- Nguyễn Ngọc Hiền & Trần Thị Kim Luyến, 2023. "Ảnh hưởng của chất lượng mối quan hệ giữa sinh viên và giảng viên đến sự gắn kết thương hiệu trường đại học, sự hài lòng và lòng trung thành của sinh viên," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 18(5), pages 115-126.
- Lê Xuân Cù, 2023. "Nghiên cứu các yếu tố ảnh hưởng đến ý định sử dụng chatbot của khách hàng: Góc nhìn tại Việt Nam," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 18(5), pages 32-46.
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- FUCIU Mircea, 2023. "Employees' Satisfaction - The Key To A Succesful Internal Marketing Strategy," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 75(3), pages 42-46, October.
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- Nataliia Parkhomenko, 2023. "Process of developing the international city branding strategy: Case study city of Kharkiv," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 18(1), pages 2-15.
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- Mukhriddin Kilichov & František Olšavský, 2023. "Sustainable tourism development: Insights from accommodation facilities in Bukhara along the silk road," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 18(2), pages 12-25.
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- Emel Yarimoglu & Iremsu Cebisli & Ali Riza Levent & Talha Tesik & Melisa Ozan, 2023. "A descriptive study on Turkish young consumers’ soft drink buying behaviors," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 18(3), pages 25-35.
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- Maria Jewdaly L. Costales, 2023. "Green marketing and its impact on consumer buying behavior in city of Muntinlupa, Philippines. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 18(4), pages 48-53.
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- Danie Ferreira, 2023. "Marketing Political Parties: Political Branding Elements and Voters' Preference: A Hypothesised Model ," GATR Journals jmmr320, Global Academy of Training and Research (GATR) Enterprise.
- Nouha Anka Idrissi & Rachid Smouni, 2023. "The use of social media as a form of strategic communication by political parties in Morocco: A theoretical study [Recours aux médias sociaux comme forme de communication stratégique des partis pol," Post-Print hal-04138939, HAL.
- Arroud Warda & Laib Siham, 2023. "Consumer Protection Mechanisms from Information Pollution in the Digital Environment," Post-Print hal-04183387, HAL.
- Taoufiq Dadouch & Bouchra Bennani & Malika Haoucha, 2023. "Consumer Acceptance of Mobile Shopping Apps, From Basic Apps to AI-Conversational Apps: A Literature Review," Post-Print hal-04194657, HAL.
- Thibault Laurent & Christine Thomas-Agnan & Anne Ruiz-Gazen, 2023.
"Covariates impacts in spatial autoregressive models for compositional data,"
Journal of Spatial Econometrics, Springer, vol. 4(1), pages 1-23, December.
- Thomas-Agnan, Christine & Laurent, Thibault & Ruiz-Gazen, Anne, 2020. "Covariates impacts in spatial autoregressive models for compositional data," TSE Working Papers 20-1162, Toulouse School of Economics (TSE), revised Oct 2021.
- Thibault Laurent & Christine Thomas-Agnan & Anne Ruiz-Gazen, 2023. "Covariates impacts in spatial autoregressive models for compositional data," Post-Print hal-04215280, HAL.
- Abdelhalim Lachache, 2023. "Artificial Intelligence and Competitive Advantage in Algerian Companies: The Need to Understand the Relationship," Post-Print halshs-04510993, HAL.
- Sihem Guidoum & Elkhansaa Saadi, 2023. "Mobile payment Application Quality and customer Loyalty: A Structural Equation Modeling Approach –BARIDI MOB case study-," Post-Print halshs-04521359, HAL.
- Helena Šlogar & Ivo Andrijanić, 2023. "The Impact Of Innovativeness, Entrepreneurial, Market, And Learning Orientation On Business Performance," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 74(1), pages 3-33.
- Dina Lončarić & Jasmina Dlačić & Marina Perišić Prodan, 2023. "Potrošačke Navike Domaćih Turista U Hrvatskoj: Motivacija, Namjere Ponašanja I Sukreiranje Turističkog Iskustva," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 74(2), pages 173-207.
- Barbara Buljat Raymond, 2023. "Proširena Stvarnost Kao Sredstvo Prookolišne Komunikacije: Kvalitativno Istraživanje O Ranoj Prihvaćenosti Tehnologije," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 74(2), pages 275-299.
- Wilhelmsson, Mats, 2023. "How Does the Presentation of Energy Performance Affect the Price of Houses? A Case Study of Detached Houses in Stockholm, Sweden," Working Paper Series 23/2, Royal Institute of Technology, Department of Real Estate and Construction Management & Banking and Finance.
- STOICA, Valentin Marius & EDU, Tudor, 2023. "Researching the Behavioral Elements of Online Video Game Players. A Detailed Analysis Using SPSS. Part III: Analysis of Video Game Users’ Behavior in Romania," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(1), pages 12-25, February.
- PURCAREA, Ioan Matei, 2023. "E-Commerce, Marketing Technology Stake, and Improved DCX," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(1), pages 30-40, February.
- PURCAREA, Ioan Matei, 2023. "Measuring the Impact of E-Commerce on the Economy," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(1), pages 43-48, February.
- PURCAREA, Ioan Matei, 2023. "E-Commerce Business Under Pressure To Grow," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(2), pages 24-30, July.
- STOICA, Valentin Marius & EDU, Tudor, 2023. "Researching the behavioral elements of online video game players. A detailed analysis using SPSS. Part IV: Research Conclusions and Recommendations," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(2), pages 31-33, July.
- STANTON, John L & BAGLIONE, Stephen & SALNIKOVA, Ekaterina, 2023. "The Effect of Positive and Negative Nutrition/Health Advertising Label Claims on Intention to Buy," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(2), pages 9-23, July.
- MAGNO, Dominic Elena & EDU, Tudor, 2023. "The influence of social media on contemporary consumer behavior: Part I, Introduction and Literature Review," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(3), pages 11-36, September.
- PURCAREA, Ioan Matei, 2023. "E-Commerce, Marketing Technology Stake, and Improved DCX," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(1), pages 30-40, February.
- PURCAREA, Ioan Matei, 2023. "E-Commerce, E-Fulfillment, Last Mile Delivery and CX," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(3), pages 37-46, September.
- MAGNO, Dominic Elena & EDU, Tudor, 2023. "The influence of social media on contemporary consumer behavior: Part II, Research Methodology," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(4), pages 09-13, December.
- PURCAREA, Ioan Matei, 2023. "E-Commerce Personalization and Digital Merchandising Strategy," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(4), pages 14-22, December.
- Andrea Aramayo & Jhanira Rodriguez, 2023. "Explorando oportunidades de crecimiento para las pymes turísticas en Bolivia: lecciones de 34 casos de estudio," Boletín de Inteligencia Turística - BIT 13-23, Universidad Privada Boliviana.
- Viktoriia Pidhurska & Yaroslava Larina, 2023. "Consumer Behaviour Study in the Brand Management System," Oblik i finansi, Institute of Accounting and Finance, issue 2, pages 140-146, June.
- Claudiu-Cătălin MUNTEANU, 2023. "The Usefulness of Branding in Agricultural Marketing," Agricultural Economics and Rural Development, Institute of Agricultural Economics, vol. 20(2), pages 209-224.
- Yu-Chi Wu & Yi-Feng Yang & Cheng-Se Hsu, 2023. "Relationship Between Innovative Leadership And Employee Service Innovation Behavior," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 17(1), pages 17-24.
- Cheng-Se Hsu, 2023. "Relationships Among Marketing Mix, Customer Satisfaction And Customer Loyalty: Evidence From Taiwan," The International Journal of Business and Finance Research, The Institute for Business and Finance Research, vol. 17(1), pages 61-70.
- Imran Mehboob Shaikh & Hanudin Amin & Kamaruzaman Noordin & Junaid Mehboob Shaikh, 2023. "Islamic Bank Customers’ Adoption Of Digital Banking Services: Extending Diffusion Theory Of Innovation," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, vol. 9(1), pages 57-70, March.
- Ismi Tazlia & Dety Nurfadilah & Sasotya Pratama, 2023. "Purchase Intention Of Halal Local Beauty Brand During Covid-19: The Role Of Influencers’ Credibility And Halal Awareness," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, vol. 9(3), pages 397-418, September.
- Md.Nazmul HOSSAIN & MHM Imrul KABIR & Salma AKTER, 2023. "The rivalry between Traditional Market and Social Commerce Market and a brief study of consumer tendency:An empirical evidence," Romanian Journal of Economics, Institute of National Economy, vol. 56(1(65)), pages 64-87, July.
- Newham, Melissa & Valente, Marica, 2024.
"The cost of influence: How gifts to physicians shape prescriptions and drug costs,"
Journal of Health Economics, Elsevier, vol. 95(C).
- Melissa Newham & Marica Valente, 2022. "The Cost of Influence: How Gifts to Physicians Shape Prescriptions and Drug Costs," Papers 2203.01778, arXiv.org, revised Apr 2023.
- Melissa Newham & Marica Valente, 2023. "The Cost of Influence:How Gifts to Physicians Shape Prescriptions and Drug Costs," Working Papers 2023-03, Faculty of Economics and Statistics, Universität Innsbruck.
- Tugcenur Ekinci Furtana & Hasan Ozkazanc, 2023. "The Effect of Trust in Social Media and E-Commerce Companies on Consumer Decision," Journal of Economic Policy Researches, Istanbul University, Faculty of Economics, vol. 10(2), pages 605-628, July.
- Umut Ayman (ed.), 2023. "A New Era of Consumer Behavior - In and Beyond the Pandemic," Books, IntechOpen, number 7889, January-J.
- Zinggara Hidayat, 2023. "Gadgets Are Always in the Hands of Consumers: The Triggers for Impulsive Buying Behavior," Chapters, in: Umut Ayman (ed.), A New Era of Consumer Behavior - In and Beyond the Pandemic, IntechOpen.
- Ondrej Roubal, 2023. "Consumer Culture and Abundance of Choices: Having More, Feeling Blue," Chapters, in: Umut Ayman (ed.), A New Era of Consumer Behavior - In and Beyond the Pandemic, IntechOpen.
- Jia Li & Patrick Fisher, 2023. "Consumers' Curbside Pickup and Home Delivery Shopping Behavior in the Post-Pandemic Era," Chapters, in: Umut Ayman (ed.), A New Era of Consumer Behavior - In and Beyond the Pandemic, IntechOpen.
- Krishna Moorthy & Te Nian Ci & Aufa Amalina Kamarudin & Normala S. Govindarajo & Loh Chun Ting, 2023. "Upsurge of Online Shopping in Malaysia during COVID-19 Pandemic," Chapters, in: Umut Ayman (ed.), A New Era of Consumer Behavior - In and Beyond the Pandemic, IntechOpen.
- Titus Chukwuemezie Chukwuemezie Okeke, 2023. "Antecedents and Consequences of Customer Engagement Behaviour in the Hospitality Industry: A Moderated Mediation," Chapters, in: Umut Ayman (ed.), A New Era of Consumer Behavior - In and Beyond the Pandemic, IntechOpen.
- Hiroko Oe & Yasuyuki Yamaoka, 2023. "Discussion of Purchasing Virtual Digital Nature and Tourism," Chapters, in: Umut Ayman (ed.), A New Era of Consumer Behavior - In and Beyond the Pandemic, IntechOpen.
- Carlos A. Trujillo, 2023. "The Future of Sustainable Consumption after the Pandemic, Optimism or Pessimism?," Chapters, in: Umut Ayman (ed.), A New Era of Consumer Behavior - In and Beyond the Pandemic, IntechOpen.
- Sankhani Hemachandra & Nora Sharkasi, 2023. "The Acceleration of Digital Maturity during the COVID-19 Pandemic in the Retail Industry in Sri Lanka," Chapters, in: Umut Ayman (ed.), A New Era of Consumer Behavior - In and Beyond the Pandemic, IntechOpen.
- Sien Chen, 2023. "A Federated Learning-Based Civil Aviation Passenger Value Analysis Method and MaaS Construction Considerations in the Epidemic Background," Chapters, in: Umut Ayman (ed.), A New Era of Consumer Behavior - In and Beyond the Pandemic, IntechOpen.
- Glen Farrelly & Mihail Cocosila & Houda Trabelsi, 2023. "A Consumer Behavior Perspective of Adopting Mobile Contact Tracing Apps in a Public Health Crisis: Lessons from ABTraceTogether for COVID-19 Pandemic," Chapters, in: Umut Ayman (ed.), A New Era of Consumer Behavior - In and Beyond the Pandemic, IntechOpen.
- Jeremy Millard, 2023. "The Geo-Demographics of European Consumers' Food Behaviour in the New Age of Disruption," Chapters, in: Umut Ayman (ed.), A New Era of Consumer Behavior - In and Beyond the Pandemic, IntechOpen.
- Vincenzo Senatore & Emanuele di Prisco, 2023. "The Alternative Disputes Resolution System in the European Union: Consumer Protection in Cross-Border Disputes," Chapters, in: Umut Ayman (ed.), A New Era of Consumer Behavior - In and Beyond the Pandemic, IntechOpen.
- LUKIĆ Radojko, 2023. "Influence of Net Working Capital on Trade Profitability in Serbia," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 01, March.
- Laurens Defau & Alexander Zauner, 2023. "Personalized subject lines in email marketing," Marketing Letters, Springer, vol. 34(4), pages 727-733, December.
- Federico Rossi, 2023. "Mergers with endogenous product choice: The case of the ready-to-eat cereal industry," Quantitative Marketing and Economics (QME), Springer, vol. 21(1), pages 1-64, March.
- Adam N. Smith & Jim E. Griffin, 2023. "Shrinkage priors for high-dimensional demand estimation," Quantitative Marketing and Economics (QME), Springer, vol. 21(1), pages 95-146, March.
- J.-P. Niinimäki, 2023. "Experience Goods, Umbrella Branding, and Reputation," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 62(1), pages 33-44, February.
- Hernán Toniut, 2023. "Evaluación De Las Motivaciones Utilitarias En La Compra De Calzado e Indumentaria a Través De Medios Electrónicos," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 21, pages 1-11, January-J.
- Ingrid Mariuxi Avilés Jiménez & Fabrizio Freire- Morán, 2023. "La Creación de Valor: sus Efectos en el Comportamiento del Consumidor de Tableros Eléctricos," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 21, pages 1-14, January-J.
- Iván Alberto Analuisa & Juan Antonio Jimber del Río & José Antonio Fernández Gallardo & Arnaldo Vergara-Romero, 2023. "The Value Chain of Ecuadorian Hard Yellow Corn. Challenges and Opportunities," Lecturas de Economía, Universidad de Antioquia, Departamento de Economía, issue 98, pages 231-262, January-J.
- Karolina Tučková & Tereza Balcarová, 2023. "Cause-Related Marketing as a Corporate Social Responsibility Initiative: Consumer Perceptions of the Campaign," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 9(2), pages 186-204.
- Maria Torocsik & Laszlo Csoka & Peter Nemeth & Agnes Neulinger, 2023. "Changes in the Attitudes of Hungarian Shoppers in Times of Crisis," Financial and Economic Review, Magyar Nemzeti Bank (Central Bank of Hungary), vol. 22(4), pages 82-106.
- Sarah Moshary & Bradley Shapiro & Sara Drango, 2023. "Preferences for Firearms and Their Implications for Regulation," NBER Working Papers 30934, National Bureau of Economic Research, Inc.
- Lin William Cong & Siguang Li, 2023. "A Model of Influencer Economy," NBER Working Papers 31243, National Bureau of Economic Research, Inc.
- Sihan Fang & Hyeokkoo Eric Kwon & Tian Lu & Yingjie Zhang, 2023. "Mobile Effects on Two-Sided Financial Decisions: Evidence from Field Experiments on Peer-to-Peer Lending Platforms," Working Papers 23-01, NET Institute.
- Xintong Han & Jan Victor Dee & Shaojia Wang, 2023. "Transforming Rural Trade: The Impact of Government-Initiated E-commerce Platform on Local Specialty Sales," Working Papers 23-03, NET Institute.
- Tong Guo & Boya Xu & Daniel Yi Xu, 2023. "Social Media Publicity and New Product Entry via Entrepreneurs," Working Papers 23-06, NET Institute.
- Hristo Ivanov Katrandjiev, 2023. "Genesis of Branding: Methodological Framework for Studying Ancient Egyptian Cylinder Seals (3000 BC - 2150 BC)," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 235-255, June.
- Luiela Magdalena Csorba & Luiela Magdalena Csorba, Valentin Burca, 2023. "The Romanian Consumers’ Perception Regarding the Immunization against the Coronavirus," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 585-611, September.
- Elena Kostadinova & Emil Hristov, 2023. "Marketing in the Context of Small Non-Profit Organisations," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 879-895, December.
- Irina Yovcheva, 2023. "Artificial Intelligence in FMCG Retail Sector," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 101-114, March.
- Ivan Slavchev, 2023. "Consumer Trends on Bulgarian Beer Market Driven by Covid-19," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 147-160, March.
- Nadezda Dimova, 2023. "Specificity of Dynamic Changes in Offline Retail Marketing," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 79-88, March.
- Bich Ho & Dora Marinova, 2023. "Environmental Sustainability and Its Impact on Brand Loyalty of Vietnamese in Vietnam and Australia," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 27-40, June.
- Violeta Galabova & Velichka Zlatkova, 2023. "Key Changes in The Customer Journey as a Result of Digitization in Trade," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 41-52, June.
- Mariyana Kateva, 2023. "Woven Wraps Test Tours as Part of Experiential Marketing," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 79-90, June.
- Adam Rudzewicz, 2023. "Effects Of Marketing Communication Of A Small Service Company On Instagram," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, vol. 18(2), pages 115-125, December.
- Pawel Merlo, 2023. "Impulsive Behaviour Of Customers In Large-Format Grocery Shops In Poland - A Case Study," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, vol. 18(2), pages 141-156, December.
- Jacek Michalak & Mateusz Stypinski, 2023. "Methods Of Manipulation Used In Advertising," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, vol. 18(2), pages 195-206, December.
- Tereza Ikášová, 2023. "Faktory ovlivňující chování návštěvníků na webových stránkách," Working Papers 0074, Silesian University, School of Business Administration.
- A K M Zakaria, 2023. "A study of the challenges and opportunities in marketing and customer relationship management for microfinance institutions serving refugee entrepreneurs in Europe," Working Papers 0075, Silesian University, School of Business Administration.
- Dinu Vlad SASU & Adela Laura POPA & Naiana Nicoleta TARCA, 2023. "Aspects Regarding The Influence Of Mass Media On The Human Psychic System Of The Young Consumer From A Marketing Perspective," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 32(2), pages 265-274, December.
- Omar Salem & Marietta Kiss, 2023. "Using The Servqual Model To Assess Service Quality Of Internet Service Providers: Evidence From Jordan," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 8(1), pages 61-71, March.
- Adriana Ioana Filip (Croitoru) & Monica Ioana Toader, 2023. "Researching Local Community Satisfaction in Mihai Viteazu Village," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 107-112, August.
- Ingrid Georgeta Apostol & Giulia Elena Zaharia, 2023. "Consumer Perception Research on Online Influencer Marketing: A Review of Key Findings and Implication," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 554-558, August.
- Elena Bostanica & Elena Goga & Mihai Orzan, 2023. "Exploring Barriers to Adoption of AR filters on Social Media," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 570-576, August.
- Elena Manuela Istoc & Mihaela Adina Mateescu & Daniela Nicoleta Baleanu, 2023. "Marketing of Tourism Destinations in the Post-Covid Era – Challenges of the New Normal," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 641-647, August.
- Ion Danut Juganaru, 2023. "Recent Evolutions and Trends in the Trade Fairs and Exhibitions Industry, before and after the COVID-19 Pandemic. The ROMEXPO Company’s Case (Romania)," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 648-658, August.
- Mariana Juganaru & Daniela Popescu & Sorina Girboveanu, 2023. "The impact of Intelligent Virtual Assistants on Buying Behavior," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 659-667, August.
- Mariana Juganaru & Daniela Popescu & Felicia Balta Rusu, 2023. "Investigating Jewellery Buying Behaviour During the Pandemic," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 668-677, August.
- Constantina-Alina Milos (Ilie) & Andreea-Daniela Moraru, 2023. "The Impact of Major Crises on the Behaviour of the Consumer of Tourism Services - A Perspective on the Impact of the Covid-19 Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 696-702, August.
- Nicoleta Andreea Neacsu & Adriana Tulbure, 2023. "Marketing Strategies Applied on the Romanian Pharmaceutical Market," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 723-730, August.
- Iuliana Obreja, 2023. "Influencer’s Authenticity from the Perspective of Generation Z Consumers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 742-749, August.
- Sorin-George Toma, 2023. "The Evolution of the World’s Most Valuable Brands in the Period 2018-2023," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 815-821, August.
- Adriana Tulbure & Nicoleta Andreea Neacsu, 2023. "Study on Visual Identity Elements Used in the Coffee Market in the Digital Age," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 829-837, August.
- Giulia-Elena Zaharia & Ingrid Georgeta Apostol, 2023. "Research Based on Secondary Data into the Influence of Colours on the Online Consumer’s Behaviour," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 849-858, August.
- Raluca-Giorgiana Chivu (Popa) & Ionut-Claudiu Popa, 2023. "Unveiling the Power of Social Media: Innovative Strategies and SOCMINT Insights in Modern Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 411-417, December.
- Gabriel Dinu & Loredana Dinu, 2023. "The Influence of Social Groups on the Voting Behavior of the Resita Voter," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 437-441, December.
- Loredana Dinu & Gabriel Dinu & Jeanina-Biliana Ciurea, 2023. "Analysis of Consumer Perception Regarding the Quality of Services Offered by Casa Ecologica Guesthouse," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 442-452, December.
- Liliana Gherghina, 2023. "The Identification of the Preference, Motivation, Attitude and Satisfaction of Consumers towards Resorts from the Semenic Tourist Area," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 459-469, December.
- Adrian Serban Comanescu, 2023. "Google Ads, Meta, TikTok, which Is the Best Way of Paid Promotion?," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 562-568, December.
- Coloma Álvarez Santamaría & Consuelo Riaño Gil & Agustín V. Ruiz Vega & Arkaitz Bañuelos Campo, 2023. "Influencer Marketing: Impulsores de la interacción para-social y del flow," DOCFRADIS Working Papers 2305, Catedra Fundación Ramón Areces de Distribución Comercial, revised May 2023.
- Armstrong, Mark & John, Vickers, 2023.
"Multibrand price dispersion,"
MPRA Paper
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- Mark Armstrong & John Vickers, 2023. "Multibrand Price Dispersion," Economics Series Working Papers 1029, University of Oxford, Department of Economics.
- Marisol Valencia Cárdenas & Liliana Cárdenas Cano & María Eugenia Jiménez Ruiz & Luder Estefanny Velandia Estrada & Mayerlin Roldán Sepúlveda, 2023. "Condiciones de Omnicanalidad en un Sector Empresarial de Colombia [Omnichannel Conditions in a Business Sector in Colombia]," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 36(1), pages 1-24, December.
- Omar Boubker & Abdellah Aatar, 2023. "El efecto de la satisfacción y el apego a la marca en la fidelidad del consumidor. Aplicación de la técnica PLS-SEM [The effect of satisfaction and brand attachment on consumer loyalty. Application," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 36(1), pages 1-19, December.
- Bruno F. Abrantes & Rana Basit Ali, 2023. "Perception of brand globalness and localness: the role of brand competence in stereotype-building and value consciousness," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(4), pages 722-737, December.
- Daniel Kaimann & Clarissa Laura Maria Spiess Bru, 2023. "Sounds too Feminine? Brand Gender and The Impact on Professional Critics," Working Papers Dissertations 107, Paderborn University, Faculty of Business Administration and Economics.
- María D. Illescas-Manzano & Sergio Martínez-Puertas & Gema M. Marín-Carrillo & María B. Marín-Carrillo, 2023. "Dynamics of agglomeration and competition in the hotel industry: A geographically weighted regression analysis based on an analytical hierarchy process and geographic information systems (GIS) data," Oeconomia Copernicana, Institute of Economic Research, vol. 14(1), pages 213-252, March.
- Nguyen, Phi Dung & Huynh, Cong Minh, 2023. "Sustainable E-commerce Logistics for Customer Satisfaction: Evidence from Vietnam," MPRA Paper 115976, University Library of Munich, Germany.
- Chen, Chien-Hsun, 2023. "The Emergence of China’s Mergers and Acquisitions Market," MPRA Paper 116615, University Library of Munich, Germany.
- Corbu, Ion, 2023. "Decizia, factor determinant în procesele manageriale și în activitatea de cercetare [Decision, determining factor in managerial processes and in research activity]," MPRA Paper 117268, University Library of Munich, Germany.
- Phan, The Vinh & Huynh, Cong Minh, 2023. "The Effect of Logistics Services Quality on Consumer Satisfaction in Fresh Food E-Commerce: Evidence from the South of Vietnam," MPRA Paper 117627, University Library of Munich, Germany, revised 14 Jun 2023.
- Georgieva, Daniela & Popova-Terziyska, Radostina, 2023. "Modern marketing communications in the forest sector as a factor to increase the added value in terms of COVID-19," MPRA Paper 117685, University Library of Munich, Germany, revised 2023.
- Ray, Sourav & Snir, Avichai & Levy, Daniel, 2023.
"Retail Pricing Format and Rigidity of Regular Prices,"
EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 1-1.
- Sourav Ray & Avichai Snir & Daniel Levy, 2023. "Retail pricing format and rigidity of regular prices," Economica, London School of Economics and Political Science, vol. 90(360), pages 1173-1203, October.
- Sourav Ray & Avichai Snir & Daniel Levy, 2021. "Retail Pricing Format and Rigidity of Regular Prices," Working Paper series 21-23, Rimini Centre for Economic Analysis.
- Ray, Sourav & Snir, Avichai & Levy, Daniel, 2023. "Retail pricing format and rigidity of regular prices," MPRA Paper 117784, University Library of Munich, Germany, revised 29 Apr 2023.
- Avichai Snir & Daniel Levy, 2023. "Retail Pricing Format and Rigidity of Regular Prices," Working Papers 2023-04, Bar-Ilan University, Department of Economics.
- Sourav Ray & Avichai Snir & Daniel Levy, 2023. "Retail Pricing Format and Rigidity of Regular Prices," Working Paper series 23-10, Rimini Centre for Economic Analysis.
- Ray, Sourav & Snir, Avichai & Levy, Daniel, 2021. "Retail Pricing Format and Rigidity of Regular Prices," EconStor Preprints 246817, ZBW - Leibniz Information Centre for Economics.
- Ray, Sourav & Snir, Avichai & Levy, Daniel, 2021. "Retail Pricing Format and Rigidity of Regular Prices," MPRA Paper 110818, University Library of Munich, Germany.
- Sourav Ray & Avichai Snir & Daniel Levy, 2023. "Retail Pricing Format and Rigidity of Regular Prices," Papers 2306.17309, arXiv.org.
- Daniel Levy & Avichai Snir & Sourav Ray, 2021. "Retail Pricing Format and Rigidity of Regular Prices," Working Papers 2021-02, Bar-Ilan University, Department of Economics.
- Ologunebi, John & Taiwo, Ebenezer, 2023. "Digital Marketing Strategies, plan and implementations: A case study of Jumia Group and ASDA Uk," MPRA Paper 118771, University Library of Munich, Germany.
- Ologunebi, John & Taiwo, Ebenezer, 2023. "The Importance of SEO and SEM in improving brand visibility in E-commerce industry; A study of Decathlon, Amazon and ASOS," MPRA Paper 119205, University Library of Munich, Germany.
- Luttmann, Alexander & Ladd, Daniel, 2023. "Loyalty rewards and redemption behavior: Stylized facts for the U.S. airline industry," MPRA Paper 119214, University Library of Munich, Germany.
- Mark Armstrong & John Vickers, 2023.
"Multibrand Price Dispersion,"
Economics Series Working Papers
1029, University of Oxford, Department of Economics.
- Armstrong, Mark & John, Vickers, 2023. "Multibrand price dispersion," MPRA Paper 119322, University Library of Munich, Germany.
- Ologunebi, John, 2023. "The marketing strategy to increase Gen Z and Millennials' usability of Asda's website: A case study of ASDA Uk," MPRA Paper 119417, University Library of Munich, Germany.
- Dang, Son-Hoang & Nguyen, Luan-Thanh, 2023. "What drives customer loyalty in social commerce sector? PLS-SEM approach," MPRA Paper 119509, University Library of Munich, Germany, revised 15 Oct 2023.
- Rodriguez, Fabrizio, 2023. "On Salesforce Compensation with Inventory Considerations," MPRA Paper 119514, University Library of Munich, Germany.
- Koukopoulos, Anastasios & Lounis, Stavros & Farmakis, Timoleon & Vrechopoulos, Adam & Doukidis, Georgios, 2023. "D&C for EU Funded Projects: Towards an Integrated Omnichannel Dissemination and Communication Framework," MPRA Paper 121108, University Library of Munich, Germany.
- Marián Čvirik, 2023. "Perceived Price and Quality of Food of European Union Countries of Origin by Slovaks: The Influence of Ethnocentric Tendencies," Central European Business Review, Prague University of Economics and Business, vol. 2023(1), pages 97-114.
- Tarunija Chandra & Vibhuti Tripathi, 2023. "Antecedents and Mediators for Building and Integrated Research Framework towards Successful Brand Revitalisation," Central European Business Review, Prague University of Economics and Business, vol. 2023(1), pages 133-163.
- Antonio Kuzmanić & Jasmina Dlačić & Borut Milfelner, 2023. "Service Recovery Satisfaction and Commitment in the Context of Spectator Sport Industry: Study on Croatian Football Consumers," Central European Business Review, Prague University of Economics and Business, vol. 2023(2), pages 61-85.
- Janka Kopaničová & Dana Vokounová, 2023. "Cultural Differences in Coping with Changes in the External Environment: A Case of Behavioural Segmentation of Senior Consumers Based on Their Reaction to the COVID-19 Pandemic," Central European Business Review, Prague University of Economics and Business, vol. 2023(3), pages 21-46.
- Pavel Pelech, 2023. "Marketing Perspectives on Supply and Demand in the Sharing Economy: Who Are the Target Generations?," Central European Business Review, Prague University of Economics and Business, vol. 2023(3), pages 81-101.
- Olimpia Elena Mihaela OANCEA, 2023. "Understanding Consumer Behaviour In A Digital Age," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 22(2), pages 35-42.
- Mareike Sachse & Sebastian Oetzel & Daniel Klapper, 2023. "I'll Try That, Too - A Field Experiment in Retailing on the Effect of Variety During Display Promotions," Rationality and Competition Discussion Paper Series 404, CRC TRR 190 Rationality and Competition.
- TANASE, George Cosmin, 2023. "The Driving Forces of M-Commerce as an Emerging Technology and Independent Ecosystem," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(1), pages 19-24, March.
- PURCAREA, Ioan Matei, 2023. "Social Commerce Ecosystem, Social Media Marketers New Tool ChatGPT, and E-Commerce Profitability Improvement Based on Immersive Product Imagery," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(1), pages 25-32, March.
- TANASE, George Cosmin, 2023. "The Usage of Information Technology Tools for Social Network Analysis," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(2), pages 26-31, July.
- PURCAREA, Ioan Matei, 2023. "For Nearly a Decade of Advocacy for E-Commerce and M-Commerce," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(2), pages 32-36, July.
- TANASE, George Cosmin, 2023. "Social Robots in Organizational Contexts: The Role of Culture and Future Research Need," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(3), pages 25-32, August.
- PURCAREA, Ioan Matei, 2023. "The Paradigm Shift in E-Commerce Within the Context of the New AI Space Race," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(3), pages 33-39, August.
- TANASE, George Cosmin, 2023. "The Role and Impact of Online Community from Corporate Marketing Perspective," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(4), pages 27-41, December.
- PURCAREA, Ioan Matei, 2023. "Successful E-Commerce Interaction, and the Multidirectional Impact of E-Commerce," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(4), pages 42-50, December.
- Mario Pepur & Goran Dediæ & Bepo Žura, 2023. "Segmentation of football fans based on evangelistic behaviour: Empirical evidence from Croatia," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 41(1), pages 249-269.
- Karolina Perèiæ & Milica Slijepèeviæ & Pedja Ašanin Gole, 2023. "Factors influencing the purchase of fashion products before and during the COVID-19 pandemic: the example of Serbia," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 41(1), pages 65-89.
- Zührem Yaman & Onur Köksal, 2023. "Validity and reliability of consumer attitude toward online shopping scale," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 41(1), pages 91-112.
- Maja Martinoviæ & Zoran Barac & Valentina Piriæ, 2023. "Attitudes and behaviors of the young generations in the context of the sharing economy concept in Croatia," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 41(2), pages 521-548.
- Ray, Sourav & Snir, Avichai & Levy, Daniel, 2023.
"Retail Pricing Format and Rigidity of Regular Prices,"
EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 1-1.
- Sourav Ray & Avichai Snir & Daniel Levy, 2023. "Retail pricing format and rigidity of regular prices," Economica, London School of Economics and Political Science, vol. 90(360), pages 1173-1203, October.
- Ray, Sourav & Snir, Avichai & Levy, Daniel, 2021. "Retail Pricing Format and Rigidity of Regular Prices," EconStor Preprints 246817, ZBW - Leibniz Information Centre for Economics.
- Sourav Ray & Avichai Snir & Daniel Levy, 2023. "Retail Pricing Format and Rigidity of Regular Prices," Working Paper series 23-10, Rimini Centre for Economic Analysis.
- Sourav Ray & Avichai Snir & Daniel Levy, 2023. "Retail Pricing Format and Rigidity of Regular Prices," Papers 2306.17309, arXiv.org.
- Avichai Snir & Daniel Levy, 2023. "Retail Pricing Format and Rigidity of Regular Prices," Working Papers 2023-04, Bar-Ilan University, Department of Economics.
- Ray, Sourav & Snir, Avichai & Levy, Daniel, 2023. "Retail pricing format and rigidity of regular prices," MPRA Paper 117784, University Library of Munich, Germany, revised 29 Apr 2023.
- Ray, Sourav & Snir, Avichai & Levy, Daniel, 2021. "Retail Pricing Format and Rigidity of Regular Prices," MPRA Paper 110818, University Library of Munich, Germany.
- Daniel Levy & Avichai Snir & Sourav Ray, 2021. "Retail Pricing Format and Rigidity of Regular Prices," Working Papers 2021-02, Bar-Ilan University, Department of Economics.
- Sourav Ray & Avichai Snir & Daniel Levy, 2021. "Retail Pricing Format and Rigidity of Regular Prices," Working Paper series 21-23, Rimini Centre for Economic Analysis.
- Bayır, Talha, 2023. "Segmentation of Social Media Platforms in Terms of Perceived Benefits: Cluster Analysis on Brand Followers," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 14(1), pages 109-121, January.
- Ozturk, Onur, 2023. "Influencer Stickiness and Determining the Relationships Among its Antecedents (Fenomen Yapışkanlığı ve Öncülleri Arasındaki İlişkilerin Belirlenmesine Yönelik Bir Araştırma)," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 14(1), pages 123-140, January.
- Gökmerdan Önder, Leyla, 2023. "Determining The Relationships Between Gamification, Consumer Engagement, Brand Loyalty and Intention to Continue Using (Oyunlaştırma, Tüketici Katılımı, Marka Sadakati ve Uygulama Kullanmaya Devam Etm," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 14(2), pages 277-288, April.
- Erdoğan, Görkem, 2023. "Determinants of Users' In-App Purchase Behavioral Intention in Mobile Applications: A Model Proposal with Extended Planned Behavior Theory (Kullanıcıların Mobil Uygulamalarda Uygulama İçi Satın Alma D," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 14(2), pages 289-301, April.
- Alkaç Özdemir, Gülsen, 2023. "Factors Affecting the Adoption of Mobile Banking Applications: A Research on Young Consumers (Mobil Bankacılık Uygulamalarının Benimsemesini Etkileyen Faktörler: Genç Tüketiciler Üzerinde Bir Araştırm," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 14(3), pages 389-408, July.
- Göktaş, Bora, 2023. "The Effect of Ethnocentric Consumer Behaviors on Brand Evangelism, Brand Loyalty and Brand Commitment about Domestic and National Brands (Yerli ve Milli Markalar Konusunda Tüketicilerin Etnosentrik Eğ," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 14(3), pages 409-432, July.
- Yüksel, Doğuş, 2023. "Color Selection in Brand Management: Color Clustering Model (Marka Yönetiminde Renk Seçimi: Renk Kümeleme Modeli)," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 14(3), pages 433-444, July.
- Köksal Araç , Selin, 2023. "Creative Message Strategies Used in the Digital Advertisements: A Content Analysis in the Context of the Six-Segment Message Strategy Wheel (Dijital Reklamlarda Başvurulan Yaratıcı Mesaj Stratejile," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 14(4), pages 541-556, October.
- Farinha, Carlos & Tiago, Flávio & Avelar, Sónia & Tiago, Maria Teresa, 2023. "What changes in restaurant satisfaction during Covid-19? An overview based on online reviews," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 11(1), pages 13-25.
- Vaz, Márcia & Fernandes, Paula & Ferreira, Fernanda & Alves, Maria José & Costa, Vânia & Nunes, Alcina, 2023. "The Importance-Satisfaction Matrix as a strategic tool for Termas de Chaves thermal spa priority improvements," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 11(1), pages 52-64.
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- Villada-Alzate, José, 2023. "El marketing digital y su incidencia en la estrategia empresarial de las organizaciones: una mirada teórico-contextual," Revista Económica, Centro de Investigaciones Sociales y Económicas, Universidad Nacional de Loja, vol. 11(2), pages 18-24, Diciembre.
- Carrión Hidalgo, Alex Rolando & Cruz Pérez, Yudemir, 2023. "El ecoturismo a nivel local y el aprovechamiento del recurso vegetación," Revista Latinoamericana de Desarrollo Economico, Carrera de Economía de la Universidad Católica Boliviana (UCB) "San Pablo", issue 40, pages 45-77, Noviembre.
- Bakator, Mihalj & Vukoja, Marija & Manestar, Dino, 2023. "Achieving Competitiveness With Marketing 5.0 In New Business Conditions," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 14(1), pages 63-73.
- Mucunska Palevska, Valentina & Gramatnikovski, Sashko & Milenkovska Klimoska, Angela, 2023. "The Influence Of The Promotional Mix With The Application Of Integrated Marketing Instruments In The Implementation Of Corporate Branding Strategies In Function Of Competitive Positioning Of The Brand," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 14(1), pages 74-86.
- Milenkovska Klimoska, Angela & Trajkov, Viktorija, 2023. "The Importance Of Small Hotels In Tourism Industry Development," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 14(1), pages 108-121.
- Tatiana A. Berkutova (Беркутова, Татьяна) & Olga V. Mishchenkova (Мищенкова, Ольга) & Boris A. Yakimovich (Якимович, Борис), 2023. "Diagnostic Model in Change Management at the Enterprise [Модель Диагностики В Управлении Изменениями На Предприятии]," Science outpost (OrelSIET bulletin till No. 4(62) / 2022), Russian Presidential Academy of National Economy and Public Administration, issue 1(63), pages 29-35.
- Tatiana A. Berkutova (Беркутова, Татьяна) & Maxim M. Gorokhov (Горохов, Максим) & Boris A. Yakimovich (Якимович, Борис), 2023. "Diagnostic Methods of Marketing Activities of the Enterprises [Методика Диагностики Маркетинговой Деятельности Предприятий]," Science outpost (OrelSIET bulletin till No. 4(62) / 2022), Russian Presidential Academy of National Economy and Public Administration, issue 2(64), pages 22-29.
- Nataliya V. Кlochkova (Клочкова, Наталия) & Svetlana Yu. Lisova (Лисова, Светлана), 2023. "Actual Issues of Improving Financial Literacy of the Population [Актуальные Вопросы Повышения Финансовой Грамотности Населения]," Science outpost (OrelSIET bulletin till No. 4(62) / 2022), Russian Presidential Academy of National Economy and Public Administration, issue 4(66), pages 32-40.
- Radojko LUKIĆ, 2023. "Measurement and Analysis of Dynamics of Financial Performance and Efficiency of Trade in Serbia Using Iftopsis and Topsis Methods," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 8(2), pages 201-219, June.
- Barbu Lucia – Nicoleta & Orzan Mihai Cristian & Ciocodeica David Florin & Orzan Olguta Anca, 2023. "The Impact of the COVID-19 Pandemic on Social Media Promotion Strategies of Companies in Romania - Theoretical Aspects," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 24(5), pages 736-744, December.
- Anikó Tompos & Jawad Abu Khair, 2023. "The Impact of Social Media Relationships on e-WOM in Syria and Hungary," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 25(1), pages 52-65, June.
- Nino Papashvili & András Kovács, 2023. "Identifying the clothing shopping attitudes and preferences of Hungarian consumers within the context of omni-channel retailing," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 26(1), pages 120-131, December.
- Lola Kurnia Pitaloka & Grace Natalia Marpaung & Syam Widia, 2023. "The Eco-Beauty Movement: A Deep Dive into Millennial Green Cosmetic Purchase," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 26(1), pages 141-152, December.
- Mangirdas Morkūnas & Marija Kotryna Grišmanauskaite˙, 2023. "What Really Drives Loyalty in the Fast-Moving Consumer Goods Market?," IIM Kozhikode Society & Management Review, , vol. 12(2), pages 197-212, July.
- Fan Fan, 2023. "Brand, Quality, and CSR: Which Management Strategy Achieves High Financial Performance for Agricultural Small-Medium Enterprises?," SAGE Open, , vol. 13(4), pages 21582440231, December.
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- Moreira, Francisco & Pereira, Inês & Duarte Santos, José & Botelho Pires, Paulo, 2023. "Sports celebrity endorsement impact on purchase intention," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., vol. 32(3), pages 1-21.
- Yacob, Syahmardi & Sulistiyo, Urip & Marzal, Jefri & Perdana Siregar, Ade & Mukminin, Amirul, 2023. "An Investigation of Entrepreneurial Orientation, Social Media Adoption and E-commerce on MSME Business Performance: An Empirical Study in Indonesia," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., vol. 32(3), pages 1-24.
- Santiago Torner, Carlos, 2023. "Ethical leadership and benevolent climate. The mediating effect of creative self-efficacy and the moderator of continuance commitment," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., vol. 32(3), pages 1-29.
- Elizabeth Kempen & Rejoice Tobias-Mamina & Mariette Strydom & Lorna Christie & Lorna Christie, 2023. "Female Consumers’ Involvement in Intentional Non-Sustainable and Unintentional Sustainable Apparel Decisions: An Emerging Market Perspective," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(16), pages 1-21.
- Daniel Dan, 2023. "Exploring the Impact of Negative Words Used in Online Feedback in Hotel Industry: A Sentiment Analysis, N-gram, and Text Network Analysis Approach," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(16), pages 39-50.
- Dawid Gajda, 2023. "Exploring the Impact of Negative Words Used in Online Feedback in Hotel Industry: A Sentiment Analysis, N-gram, and Text Network Analysis Approach," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(16), pages 51-78.
- Gül EKİNCİ & Fatma Gül BİLGİNER-ÖZSAATÇİ, 2023. "Bibliometric Analysis of Publications in Artificial Intelligence and Marketing," Sosyoekonomi Journal, Sosyoekonomi Society, issue 31(56).
- Shuvam Chatterjee & Pawel Bryla, 2023. "Mapping consumers’ semi-conscious decisions with the use of ZMET in a retail market setup," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 50(2), pages 221-232, June.
- Justina Sidlauskiene & Yannick Joye & Vilte Auruskeviciene, 2023. "AI-based chatbots in conversational commerce and their effects on product and price perceptions," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-21, December.
- Michel Muschkiet & Tobias Wulfert & Robert Woroch & Gero Strobel & Leonardo Banh, 2023. "Unleashing the digital building bricks," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-22, December.
- Leonie Kuen & Daniel Westmattelmann & Maike Bruckes & Gerhard Schewe, 2023. "Who earns trust in online environments? A meta-analysis of trust in technology and trust in provider for technology acceptance," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-24, December.
- Martin Haupt & Anna Rozumowski & Jan Freidank & Alexander Haas, 2023. "Seeking empathy or suggesting a solution? Effects of chatbot messages on service failure recovery," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-22, December.
- Mei-Ju Chen, 2023. "Antecedents and outcomes of virtual presence in online shopping: A perspective of SOR (Stimulus-Organism-Response) paradigm," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-25, December.
- Zulal Isler & Meltem Kiygi-Calli & Maryam Oraiby, 2023. "Babbling through social media: A cross-country study mapping out social networks using eWOM intentions," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-20, December.
- A. Irimia-Diéguez & F. Velicia-Martín & M. Aguayo-Camacho, 2023. "Predicting Fintech Innovation Adoption: the Mediator Role of Social Norms and Attitudes," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 9(1), pages 1-23, December.
- Fahad Najeeb Khan & Muhammad Usman Arshad & Muhammad Munir, 2023. "Impact of e-service quality on e-loyalty of online banking customers in Pakistan during the Covid-19 pandemic: mediating role of e-satisfaction," Future Business Journal, Springer, vol. 9(1), pages 1-12, December.
- Ubais Parayil Iqbal & V. K. Hamza & Lenin Kumar Nooney & Shajeer Sainudeen, 2023. "Exploring the determinants of destination satisfaction: a multidimensional approach," Future Business Journal, Springer, vol. 9(1), pages 1-14, December.
- Pamela Liana & Jan-Erik Jaensson & Goodluck Mmari, 2023. "Service quality dimensions as predictors of customer loyalty in mobile payment services: moderating effect of gender," Future Business Journal, Springer, vol. 9(1), pages 1-15, December.
- Shekhar & Debadyuti Das, 2023. "Enablers of ‘Creating Shared Value’: A Total Interpretive Structural Modeling–Polarity Approach," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 24(2), pages 291-318, June.
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"Covariates impacts in spatial autoregressive models for compositional data,"
Journal of Spatial Econometrics, Springer, vol. 4(1), pages 1-23, December.
- Thomas-Agnan, Christine & Laurent, Thibault & Ruiz-Gazen, Anne, 2020. "Covariates impacts in spatial autoregressive models for compositional data," TSE Working Papers 20-1162, Toulouse School of Economics (TSE), revised Oct 2021.
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- Lukas Wolf & Martina Steul-Fischer, 2023. "Factors of customers’ channel choice in an omnichannel environment: a systematic literature review," Management Review Quarterly, Springer, vol. 73(4), pages 1579-1630, December.
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- Lubica Sebova & Radka Marcekova & Ivana Simockova & Kristina Pompurova, 2023. "Experience Tourism as a Smart and Sustainable Form of Tourism in the Twenty-First Century," Springer Proceedings in Business and Economics, in: Vicky Katsoni (ed.), Tourism, Travel, and Hospitality in a Smart and Sustainable World, pages 189-199, Springer.
- Lubica Sebova & Klara Chovanova & Izabela Lazurova & Adrian Svec, 2023. "Perspectives of Sustainable Tourism Development in the Region – Case Study," Springer Proceedings in Business and Economics, in: Vicky Katsoni (ed.), Tourism, Travel, and Hospitality in a Smart and Sustainable World, pages 23-38, Springer.
- Hulisi Binbasioglu & Yasemin Keskin Yilmaz & Mehmet Baris Yilmaz, 2023. "Role of Instagram Influencers on Destination Image: A Netnographic Study," Springer Proceedings in Business and Economics, in: Vicky Katsoni (ed.), Tourism, Travel, and Hospitality in a Smart and Sustainable World, pages 417-432, Springer.
- Ulviyya Rzayeva & Veronica M. Grebennikova & Oksana A. Us & Alexander A. Malkov, 2023. "The Role of Social Networks in Shaping up the Consumer Behavior of Young People," Springer Proceedings in Business and Economics, in: Vikas Kumar & Evgeny Kuzmin & Wei-Bin Zhang & Yuliya Lavrikova (ed.), Consequences of Social Transformation for Economic Theory, pages 199-212, Springer.
- Unai Arzubiaga & Alfredo De Massis & Amaia Maseda & Txomin Iturralde, 2023. "The influence of family firm image on access to financial resources in family SMEs: a signaling theory perspective," Review of Managerial Science, Springer, vol. 17(1), pages 233-258, January.
- Hidetaka Oshima & Shinichi Yamaguchi, 2023. "The impact of user-generated content authorization on demand in the game industry," SN Business & Economics, Springer, vol. 3(11), pages 1-26, November.
- Stephan Zielke & Deonir Toni & José Afonso Mazzon, 2023. "Cognitive, emotional and inferential paths from price perception to buying intention in an integrated brand price image model," SN Business & Economics, Springer, vol. 3(1), pages 1-25, January.
- Gonzalo Maldonado-Guzmán & VÃctor Manuel Molina-Morejón & Raymundo Juárez-del Toro, 2023. "Brand Management Measurement in Mexican Small Firms: Empirical Evidence," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 13(5), pages 1-7.
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- Jarmila Straková & Jaroslav Kollmann & Jaroslav Kollmann & Yaroslava Kostiuk & Yaroslava Kostiuk & Mykola Palinchak & Filip Černák, 2023. "Riskiness of value-creating corporate activities and their influence on strategic management of engineering companies," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 10(3), pages 383-398, March.
- Margarita Išoraitė & Irena Alperytė, 2023. "Creativity in times of war and pandemics," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 10(3), pages 399-419, March.
- Sorin Somitca & Alina Somitca & Elena Hlaciuc, 2023. "Insight into the resilience of the Romanian economy," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 10(3), pages 84-101, March.
- Alena Srbová & Nikola Sagapova, 2023. "Fairtrade products in retail chains: Case study in the Czech Republic," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 10(4), pages 105-117, June.
- Michael C. Cant & Cornelius Bothma, 2023. "Fashion retail strategies in-store design and planning: the case of South Africa," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 10(4), pages 408-427, June.
- Michal Varmus & Milan Kubina & Martin Mičiak & Pavol Boško & Ivan Greguška, 2023. "More sustainable sports organizations' operation as a result of fan involvement into the processes of decision-making and community building," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 11(1), pages 10-38, September.
- Tom Gräsner & Roland Vogt, 2023. "Integrated Acceptance Model for On-demand Car Functions: exploring determinants of drivers' acceptance," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 11(1), pages 132-163, September.
- Radim Dušek, 2023. "Building a career in marketing communication in a sustainable development era: which key competencies are required?," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 11(2), pages 10-22, December.
- Eva Jaderná & Alena Srbová, 2023. "Differences in sustainable nutrition behaviour of different generations of Czech consumers," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 11(2), pages 23-36, December.
- Petr Kučera & Daniela Cmuntová, 2023. "Design and implementation of a CRM system to optimize business processes of a trading company," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 11(2), pages 363-380, December.
- Ivan Dimitrov & Nadezhda Koprinkova-Noncheva & Adile Dimitrova, 2023. "Key factors and conditions for implementing the drop-shipping method as an alternative to traditional supply chain," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 11(2), pages 498-515, December.
- Margarita Išoraitė & Nikolaj Ambrusevič, 2023. "Peculiarities of sensory marketing," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 11(2), pages 67-78, December.
- Lukas Dargel & Christine Thomas-Agnan, 2024.
"The link between multiplicative competitive interaction models and compositional data regression with a total,"
Journal of Applied Statistics, Taylor & Francis Journals, vol. 51(14), pages 2929-2960, October.
- Dargel, Lukas & Thomas-Agnan, Christine, 2023. "The link between multiplicative competitive interaction models and compositional data regression with a total," TSE Working Papers 23-1455, Toulouse School of Economics (TSE).
- Martha E. Theron & Michael C. Cant & Johannes A. Wiid, 2023. "Corporate Social Responsibility In The South African Retail Sector: Are Employees Aware Of What Their Employers Are Doing?," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 21(1), pages 41-52, May.
- Alieva Arzu, 2023. "Factors of formation of customer loyalty to the baby food brand," Working Papers 0050, Moscow State University, Faculty of Economics.
- Nigar Huseynli & Gozde Kandemir & Bahman Huseynli, 2023. "Analysis of consumer behaviour variables influencing the adoption of mobile banking," Upravlenets, Ural State University of Economics, vol. 14(1), pages 60-73, March.
- Ali Tehci & Nihan Senbursa, 2023. "Internal green marketing and ship employees' behaviour: The mediating role of motivation and attitude," Upravlenets, Ural State University of Economics, vol. 14(1), pages 74-85, March.
- Marina E. Tsoy & Vladislav Yu. Shchekoldin, 2023. "MRFM-analysis for customer segmentation in the industrial equipment market," Upravlenets, Ural State University of Economics, vol. 14(2), pages 90-99, May.
- Yagmur Kerse, 2023. "Effect of customer-company fit on customer tolerance: The moderating role of gender difference," Upravlenets, Ural State University of Economics, vol. 14(6), pages 19-32, December.
- Buehler, Stefan & Chen, Rachel R. & Halbheer, Daniel, 2022.
"Circular Business Models: Product Design and Consumer Participation,"
HEC Research Papers Series
1465, HEC Paris.
- Buehler, Stefan & Chen, Rachel & Halbheer, Daniel, 2023. "Circular Business Models: Product Design and Consumer Participation," Economics Working Paper Series 2302, University of St. Gallen, School of Economics and Political Science.
- Bühler, Stefan & Chen, Rachel & Halbheer, Daniel, 2023. "Circular Business Models: Product Design and Consumer Participation," VfS Annual Conference 2023 (Regensburg): Growth and the "sociale Frage" 277576, Verein für Socialpolitik / German Economic Association.
- Stefan Buehler & Rachel Chen & Daniel Halbheer, 2022. "Circular Business Models: Product Design and Consumer Participation," Working Papers hal-03938305, HAL.
- Nadezhda Dimova, 2023. "The Challenges To The Communication Strategy In The Introduction Of Sustainable Product Innovations In The Conditions Of Digitalization," Conferences of the department "Economics and Management of Trade", Publishing house "Science and Economics" Varna, issue 1, pages 143-148.
- Bilyana Ivanova, 2023. "Innovative Pricing Models In The Era Of Digitalization As A Source Of Competitive Advantage," Conferences of the department "Economics and Management of Trade", Publishing house "Science and Economics" Varna, issue 1, pages 188-195.
- Borislav Atanasov, 2023. "Some Aspects Of The Impact Of Mobile Applications On Consumers’ Lives," Conferences of the department "Economics and Management of Trade", Publishing house "Science and Economics" Varna, issue 1, pages 230-237.
- Violeta Peteva, 2023. "Consumer Experience And The New Technologies In Retailing," Conferences of the department "Economics and Management of Trade", Publishing house "Science and Economics" Varna, issue 1, pages 280-287.
- Dancho Danchev, 2023. "Conceptual Frame Of Consumer Experience Strategy In Retailing," Conferences of the department "Economics and Management of Trade", Publishing house "Science and Economics" Varna, issue 1, pages 34-46.
- Ivelina IVANOVA-KADIRI, 2023. "Decoding the DNA of Customer Relationships: the Role of Marketing Diagnostics in the Digital Age," Business & Management Compass, University of Economics Varna, issue 2, pages 101-109.
- Calvin Y. OJELEYE & Abdullahi H. MUSTAPHA & Salisu UMAR & Mutiu BAKARE, 2023. "Brand Image, Customer Satisfaction and Consumer Purchase Intentions in the Banking Sector of Nigeria: Can Service Quality Strengthen the Relationship," Business & Management Compass, University of Economics Varna, issue 2, pages 110-124.
- Ivelina Bayode Olusanya BABATUNDE & Idris Adegboyega ONIKOYI & Bolanle M. SANUSI & Abosede OJEWANDE, 2023. "Building Effective Marketing Partners: a Tactical Tool to Achieve Customer Retention in the Face of Strong Competitors," Business & Management Compass, University of Economics Varna, issue 3, pages 171-181.
- Zaborski Artur & Pełka Marcin, 2023. "The Unfolding Analysis for Symbolic Objects Based on the Example of the External Car Advertisement Evaluation," Econometrics. Advances in Applied Data Analysis, Sciendo, vol. 27(4), pages 15-28, December.
- Wallusch Jacek, 2023. "Pricing and data science: The tale of two accidentally parallel transitions," Economics and Business Review, Sciendo, vol. 9(2), pages 115-132, April.
- Kreicbergs Toms, 2023. "The Analysis of Masculinity in Advertising: A Qualitative Study Based on Consumer Perceptions," Economics and Business, Sciendo, vol. 37(1), pages 135-151, January.
- Boudechiche Yasmine & Bouchareb Abdelouahab, 2023. "Consumer Practices at the Junction of the Digital Era and COVID 19 in Ali Mendjeli New Town, Constantine, Algeria," Economics and Business, Sciendo, vol. 37(1), pages 152-171, January.
- Nadanyiova Margareta & Sujanska Lucia, 2023. "The Impact of Influencer Marketing on the Decision-Making Process of Generation Z," Economics and Culture, Sciendo, vol. 20(1), pages 68-76, June.
- Beresecká Janka & Hudáková Monika & Svetlíková Veronika & Vicianová Jana Hroncová & Hronec Štefan, 2023. "Use of Movable Cultural Heritage Through Libraries in Slovakia," Economics and Culture, Sciendo, vol. 20(2), pages 1-11, December.
- Grantina Elina & Budanceva Jelena, 2023. "Incorporating Art Events Into Marketing Activities - Good Practice By European Zoos," Economics and Culture, Sciendo, vol. 20(2), pages 12-31, December.
- Rohanaraj Thangarasa Tiburtrious Andrew, 2023. "The Purchase Behaviour Towards Consumer Goods During Economic Crisis – A Middle Eastern Perspective," Economics, Sciendo, vol. 11(1), pages 85-106, June.
- Ke Binbin & Wel Che Aniza Che, 2023. "Research on the Analysis and Impact of Internet Celebrity Economy on Consumers’ Irrational Buying Behavior in the Big Data Environment," Economics, Sciendo, vol. 11(s1), pages 109-120, December.
- Krzyżewski Remigiusz, 2023. "Is Marketing a Science or an Instrumental and Sociotechnical Method of Shaping the Activities of Market, Public Non-Market and Political Organisations?," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, vol. 16(2), pages 330-341, June.
- Herawati Andry & Sarwani Sarwani & Sri Lestari Damajanti & Listyawati Liling & Raharja Alda, 2023. "Sequential Explanatory Approach: Digital Marketing Implementation Acceleration Programme that Supports the Marketing Performance of Msme Actors," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, vol. 16(4), pages 567-597, December.
- Singh Abhey & Kiran & Sihag Shakuntla, 2023. "Changing Pattern of Prices and Arrivals of Agricultural Commodities Through e-NAM: A Case Study of Sirsa Apmc in Haryana," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, vol. 16(4), pages 694-707, December.
- Lacković Stjepan & Baralić Marina & Šporčić Mateja, 2023. "A Comparative Analysis of the Corporate Ideologies of Banks Operating in the Republic of Croatia," Folia Oeconomica Stetinensia, Sciendo, vol. 23(1), pages 124-143, June.
- Fatoki Olawale, 2023. "Participative Leadership and Employee Job Satisfaction: The Mediating Effects of Psychological Empowerment and Work Engagement," Foundations of Management, Sciendo, vol. 15(1), pages 161-176, January.
- Nguyen Phuong Mai & Vo Nam D., 2023. "Exploring Organic Food Purchase Behaviors of Gen Z: An Application of TPB and MOA Model in a Transition Country," Foundations of Management, Sciendo, vol. 15(1), pages 35-50, January.
- Kolwas Szymon & Domański Jarosław, 2023. "Axiological and Praxeological Dimensions of Marketing Communication Effectiveness – A Conceptual Framework," Foundations of Management, Sciendo, vol. 15(1), pages 79-88, January.
- Nwankwo Cosmas Anayochukwu & Kanyangale MacDonald Isaac, 2023. "Critical Understanding of Existing Entrepreneurial Marketing Models: 2002 – 2022," Foundations of Management, Sciendo, vol. 15(1), pages 89-100, January.
- Witek-Hajduk Marzanna Katarzyna & Grudecka Anna, 2023. "Ways to neutralize the country-of-origin effect in the emerging market firms international branding," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 59(1), pages 46-56, March.
- Santiago Joanna Krywalski, 2023. "The progression in employer branding and employee-based brand equity: Scholar API-based systematic literature review," Journal of Economics and Management, Sciendo, vol. 45(1), pages 237-289, January.
- Santiago Joanna Krywalski & Su Xiaolin, 2023. "Can a Vlogger Help to Build Brand Awareness? The Impact of Vloggers on Customers’ Attitude towards Brand Advertisement and Purchase Intention," Journal of Intercultural Management, Sciendo, vol. 15(1), pages 4-40, March.
- Ignatowski Grzegorz & Stopczyński Bartłomiej & Sułkowski Łukasz, 2023. "Familiness in Building the Brand Image of Family Businesses through Social Media," Journal of Intercultural Management, Sciendo, vol. 15(4), pages 105-146, December.
- Sułkowski Łukasz & Ignatowski Grzegorz & Seliga Robert & Trębska Joanna, 2023. "A Perspective on the Use of Advertising Tools in the Catholic Church in Poland," Journal of Intercultural Management, Sciendo, vol. 15(4), pages 178-199, December.
- Kiczmachowska Ewa E. & de Pourbaix Paweł & Jemielniak Dariusz, 2023. "Price Differentiation in Online and Offline Retail: An Empirical Study of Current Practices," Marketing of Scientific and Research Organizations, Sciendo, vol. 48(2), pages 1-16, June.
- Błoński Krzysztof, 2023. "Analysis of Citations and Co-Citations of the Term ‘Word of Mouth’ Based on Publications in the Field of Social Sciences," Marketing of Scientific and Research Organizations, Sciendo, vol. 48(2), pages 111-133, June.
- Mruk-Tomczak Dobrosława & Jerzyk Ewa, 2023. "Crowdfunding for University Projects Based on GOuep.pl," Marketing of Scientific and Research Organizations, Sciendo, vol. 48(2), pages 17-40, June.
- Macalik Joanna, 2023. "Personal Brand — Instructions of Use. Do Young Professionals Want and Need to be Taught Personal Branding?," Marketing of Scientific and Research Organizations, Sciendo, vol. 48(2), pages 41-60, June.
- Dziewanowska Katarzyna & Kacprzak Agnieszka, 2023. "The Influence of Engagement in Value Co-Creation on E-Learning Experience and Student Satisfaction: An Empirical Study," Marketing of Scientific and Research Organizations, Sciendo, vol. 48(2), pages 61-80, June.
- Kozielski Robert & Wilczewska Donata, 2023. "The Use of Marketing Indicators in Poland — Towards Evidence-Based Management," Marketing of Scientific and Research Organizations, Sciendo, vol. 47(1), pages 1-16, March.
- Kozielski Robert, 2023. "Marketing in the Context of Organisational Market Resilience," Marketing of Scientific and Research Organizations, Sciendo, vol. 47(1), pages 17-30, March.
- Pluta-Olearnik Mirosława & Buda Aneta, 2023. "Corporate Social Responsibility Practices in the Energy Industry — Trends of Change," Marketing of Scientific and Research Organizations, Sciendo, vol. 47(1), pages 31-48, March.
- Nwankwo Cosmas Anayochukwu & Kanyangale MacDonald Isaac, 2023. "Customer Experience Management: Analysis of Customer Retention in Restaurants in Anambra State, Nigeria," Marketing of Scientific and Research Organizations, Sciendo, vol. 49(3), pages 1-26, September.
- Czerska Iwona, 2023. "Digital Transformation in Health Care and Its Marketing Dimension," Marketing of Scientific and Research Organizations, Sciendo, vol. 49(3), pages 27-46, September.
- Mousli Liza & Larras Chafika & Bouchetara Mehdi & Iraten Sabrina, 2023. "Personal and Social Skills’ Impact on Marketing Effectiveness," Marketing of Scientific and Research Organizations, Sciendo, vol. 50(4), pages 137-164, December.
- Gregor Bogdan & Gwiaździński Emilian, 2023. "Techno-Paranoia, Techno-Fear and Narcissism as Determinants of Consumer Trust in Wearables," Marketing of Scientific and Research Organizations, Sciendo, vol. 50(4), pages 21-42, December.
- Golik-Górecka Grażyna, 2023. "Web Analytics – The Dominant Problem of Marketing Automation and Sales Funnel," Marketing of Scientific and Research Organizations, Sciendo, vol. 50(4), pages 73-92, December.
- Diouani Hela & Bechelaghem Khadidja & Graa Amel, 2023. "Young Women’s Attitude Towards Counterfeiting Cosmetics: An Empirical Study," Marketing of Scientific and Research Organizations, Sciendo, vol. 50(4), pages 93-114, December.
- Mishra Punit Kumar, 2023. "Serving Rural Market Via E-Commerce: A Study for Consumer Durables," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, vol. 45(2), pages 142-151, June.
- Konyev Anna & Dolgalova Olena & Yeshchenko Maryna, 2023. "Peculiarities of the Management of Housing and Public Utilities Under VUCA-Reality Conditions," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, vol. 45(2), pages 202-212, June.
- Lozhachevska Olena & Taranenko Artem & Raikovska Inna & Pleskach Oleksandr & Kupchyshyna Olga & Shatskaya Zorina & Puzyryova Polina, 2023. "Financial Strategy of Management for Marketing and Communication Design in Smart Economy Conditions," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, vol. 45(4), pages 314-333, December.
- Krupka Zoran, 2023. "Exploring the Influence of Sensory Marketing on Brand Perception," Naše gospodarstvo/Our economy, Sciendo, vol. 69(3), pages 45-55, September.
- Cellmer Radosław, 2023. "Local Amenities – Spatial Modelling of Market Potential Based on Open Data," Real Estate Management and Valuation, Sciendo, vol. 31(4), pages 57-64, December.
- Užar Dubravka & Filipović Jelena, 2023. "Understanding Consumers’ Intention to Purchase GI Cheeses Based on the SEM-Logit Model," South East European Journal of Economics and Business, Sciendo, vol. 18(2), pages 87-96, December.
- Brad R. Humphreys & Gary A. Wagner & John C. Whitehead & Pamela Wicker, 2023.
"Willingness to pay for policies to reduce health risks from COVID‐19: Evidence from U.S. professional sports,"
Health Economics, John Wiley & Sons, Ltd., vol. 32(1), pages 218-231, January.
- Brad R. Humphreys & Gary A. Wagner & John C. Whitehead & Pamela Wicker, 2022. "Willingness to pay for policies to reduce health risks from COVID-19: Evidence from U.S. professional sports," Working Papers 22-06, Department of Economics, West Virginia University.
- Jay Prag & Amanda Ishak Prag, 2023. "COVID-U:Business Lessons from a Pandemic," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13181, August.
- Robert J Thomas, 2023. "Finding Wisdom in Brand Tragedies:Managing Threats to Brand Equity," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13196, August.
- Russell S Winer & Scott A Neslin (ed.), 2023. "The History of Marketing Science," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13305, August.
- David M Boje (ed.), 2023. "A World Scientific Encyclopedia of Business Storytelling:Set 1: Corporate and Business Strategies of Business Storytelling(A 5-Volume Set)Volume 1: Business Storytelling in EntrepreneurshipVolume 2: H," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13336, August.
- Neeta Lachmandas-Sakellariou, 2023. "Stay Relevant to Stay Profitable:Service Transformation Strategies to Grow Your Customers in Unprecedented Times," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13352, August.
- Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), 2023. "Beyond the Dark Arts:Advancing Marketing and Communication Theory and Practice," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13403, August.
- Howard Pong Yuen Lam, 2023. "Marketing Research with R and Python," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13446, August.
- David M Boje (ed.), 2023. "A World Scientific Encyclopedia of Business Storytelling:Set 2: Methodologies and Big Data Analysis of Business Storytelling(A 5-Volume Set)Volume 1: Business True StorytellingVolume 2: Business Story," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13531, August.
- Ashok Charan, 2023. "The Marketing Analytics Practitioner's Guide:In 4 VolumesVolume 1: Brand and ConsumerVolume 2: Product, Advertising, Packaging, Biometrics, Price and PromotionVolume 3: Digital MarketingVolume 4: Reta," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number ac055, August.
- Chezy Ofir & Robert J Thomas, 2023. "Signposts for Brand Tragedies," World Scientific Book Chapters, in: Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity, chapter 1, pages 1-16, World Scientific Publishing Co. Pte. Ltd..
- Chezy Ofir & Robert J Thomas, 2023. "Technology Myopia," World Scientific Book Chapters, in: Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity, chapter 2, pages 17-37, World Scientific Publishing Co. Pte. Ltd..
- Chezy Ofir & Robert J Thomas, 2023. "Ruptured Loyalties," World Scientific Book Chapters, in: Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity, chapter 3, pages 39-57, World Scientific Publishing Co. Pte. Ltd..
- Chezy Ofir & Robert J Thomas, 2023. "Bruising Viral Spirals," World Scientific Book Chapters, in: Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity, chapter 4, pages 59-79, World Scientific Publishing Co. Pte. Ltd..
- Chezy Ofir & Robert J Thomas, 2023. "Catastrophes," World Scientific Book Chapters, in: Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity, chapter 5, pages 81-103, World Scientific Publishing Co. Pte. Ltd..
- Chezy Ofir & Robert J Thomas, 2023. "Leadership Lost," World Scientific Book Chapters, in: Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity, chapter 6, pages 105-126, World Scientific Publishing Co. Pte. Ltd..
- Chezy Ofir & Robert J Thomas, 2023. "Psychic Prisons," World Scientific Book Chapters, in: Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity, chapter 7, pages 127-143, World Scientific Publishing Co. Pte. Ltd..
- Chezy Ofir & Robert J Thomas, 2023. "How Leaders Can Manage Threats to Brand Equity," World Scientific Book Chapters, in: Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity, chapter 8, pages 145-163, World Scientific Publishing Co. Pte. Ltd..
- Scott A. Neslin & Russell S. Winer, 2023. "The History of Marketing Science: Beginnings," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 1, pages 1-17, World Scientific Publishing Co. Pte. Ltd..
- Gary J. Russell, 2023. "Brand Choice Models," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 2, pages 21-48, World Scientific Publishing Co. Pte. Ltd..
- Vithala R. Rao, 2023. "Conjoint Analysis," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 3, pages 49-88, World Scientific Publishing Co. Pte. Ltd..
- Eitan Muller & Renana Peres, 2023. "Innovation Diffusion," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 4, pages 89-116, World Scientific Publishing Co. Pte. Ltd..
- Dominique M. Hanssens & Marnik G. Dekimpe, 2023. "Econometric Models," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 5, pages 117-151, World Scientific Publishing Co. Pte. Ltd..
- Steven M. Shugan, 2023. "Market Structure," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 6, pages 153-198, World Scientific Publishing Co. Pte. Ltd..
- Peter S. Fader & Bruce G. S. Hardie & Subrata Sen, 2023. "Stochastic Models of Buyer Behavior," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 7, pages 199-251, World Scientific Publishing Co. Pte. Ltd..
- Dominik Papies & Peter Ebbes & Elea McDonnell Feit, 2023. "Endogeneity and Causal Inference in Marketing," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 8, pages 253-300, World Scientific Publishing Co. Pte. Ltd..
- P. K. Kannan & Liye Ma, 2023. "AI and Machine Learning," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 9, pages 301-334, World Scientific Publishing Co. Pte. Ltd..
- Yiting Deng & Anja Lambrecht & Catherine Tucker, 2023. "Field Experiments," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 10, pages 335-362, World Scientific Publishing Co. Pte. Ltd..
- Gerard J. Tellis, 2023. "Advertising Effectiveness," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 11, pages 365-408, World Scientific Publishing Co. Pte. Ltd..
- Tülin Erdem & Joffre Swait, 2023.
"Branding and Brand Equity Models,"
World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 12, pages 409-433,
World Scientific Publishing Co. Pte. Ltd..
- Tulin Erdem & Joffre Swait, 2014. "Branding and Brand Equity Models," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 9, pages 237-260, World Scientific Publishing Co. Pte. Ltd..
- Eunkyu Lee & Richard Staelin, 2023. "Distribution Channels," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 13, pages 435-470, World Scientific Publishing Co. Pte. Ltd..
- Scott A. Neslin, 2023. "Customer Relationship Management (CRM)," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 14, pages 471-500, World Scientific Publishing Co. Pte. Ltd..
- Wendy W. Moe & David A. Schweidel, 2023. "The Internet as a Social Medium," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 15, pages 501-521, World Scientific Publishing Co. Pte. Ltd..
- Peter J. Danaher & Andrew T. Stephen, 2023. "Internet Marketing," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 16, pages 523-550, World Scientific Publishing Co. Pte. Ltd..
- Tingting Fan & Peter N. Golder & Donald R. Lehmann, 2023. "New Products Research," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 17, pages 551-593, World Scientific Publishing Co. Pte. Ltd..
- Roland T. Rust & Ming-Hui Huang, 2023. "Service Marketing Models," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 18, pages 595-622, World Scientific Publishing Co. Pte. Ltd..
- Gary L. Lilien, 2023. "Models of Organizational Buying Behavior," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 19, pages 623-648, World Scientific Publishing Co. Pte. Ltd..
- Russell S. Winer, 2023. "Pricing," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 20, pages 649-678, World Scientific Publishing Co. Pte. Ltd..
- Murali K. Mantrala, 2023. "Sales Force Productivity Models," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 21, pages 679-719, World Scientific Publishing Co. Pte. Ltd..
- Karen Gedenk & Kusum L. Ailawadi & Sunil Gupta, 2023. "Sales Promotions," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 22, pages 721-759, World Scientific Publishing Co. Pte. Ltd..
- Michel Wedel & Wayne S. DeSarbo, 2023. "Market Segmentation," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 23, pages 761-800, World Scientific Publishing Co. Pte. Ltd..
- Linda Brennan & Michaela Jackson & Krzysztof Kubacki & Lukas Parker & Divya Garg & Ella Chorazy, 2023. "Beyond the Dark Arts: Advancing Marketing and Communication Theory and Practice," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 1, pages 1-9, World Scientific Publishing Co. Pte. Ltd..
- Stephan Dahl & Jeff French, 2023. "Frameworks for Socially Responsible Marketing and Ethical Communication," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 2, pages 13-33, World Scientific Publishing Co. Pte. Ltd..
- Nicole “Nikki” Lemire-Garlic, 2023. "Emerging Technologies, Social Marketing and Ethics," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 3, pages 35-53, World Scientific Publishing Co. Pte. Ltd..
- Anne Gregory, 2023. "Metrics, Measurement and Impacts in Public Relations: Ethical Issues in a Changing Context," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 4, pages 55-77, World Scientific Publishing Co. Pte. Ltd..
- Dang Nguyen & Michaela Jackson, 2023. "Technology to the Rescue? Considerations for Behaviour Change Practitioners," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 5, pages 79-95, World Scientific Publishing Co. Pte. Ltd..
- Peter Jones, 2023. "Corporate Social Responsibility and the Sustainable Development Goals: The UK’s Four Largest Retailers," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 6, pages 97-121, World Scientific Publishing Co. Pte. Ltd..
- Jon Hewitt & Lukas Parker & Grace McQuilten & Rimi Khan, 2023. "Sustainability Chic and the Future of Fashion Marketing," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 7, pages 125-147, World Scientific Publishing Co. Pte. Ltd..
- Lukas Parker & Rob Cover & Charlotte Young & Katia Ostapets, 2023. "Culture and Health Communication: Engaging Social Media Influencers to Reach Culturally and Linguistically Diverse Communities," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 8, pages 149-166, World Scientific Publishing Co. Pte. Ltd..
- Krzysztof Kubacki & Natalia Szablewska & Dariusz Siemieniako & Linda Brennan, 2023. "Vulnerable Communities and Behaviour Change: A Case of Modern Slavery in Supply Chains," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 9, pages 167-190, World Scientific Publishing Co. Pte. Ltd..
- Sommer Kapitan, 2023. "Outrage and Activism," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 10, pages 191-208, World Scientific Publishing Co. Pte. Ltd..
- Preeya Daya & Mlenga Jere, 2023. "Communication for Diversity and Inclusion: A South African Perspective," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 11, pages 209-226, World Scientific Publishing Co. Pte. Ltd..
- David Micallef & Lukas Parker & Linda Brennan, 2023. "More than Just a Game: The Challenge of Changing Emerging Adult Behaviour by Marketing to Gamers," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 12, pages 229-247, World Scientific Publishing Co. Pte. Ltd..
- Michaela Jackson & Michael Mehmet, 2023. "Social Media and Upstream Social Marketing," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 13, pages 249-266, World Scientific Publishing Co. Pte. Ltd..
- Annika Molenaar & Eva L. Jenkins & Linda Brennan & Dickson Lukose & Melissa Adamski & Tracy A. McCaffrey, 2023. "Social Media Messaging for Health," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 14, pages 267-290, World Scientific Publishing Co. Pte. Ltd..
- Colleen E. Mills & Sussie C. Morrish, 2023. "Responding Responsibly to Crisis and Disaster: The Communication Challenges," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 15, pages 291-313, World Scientific Publishing Co. Pte. Ltd..
- Sourav Ray & Avichai Snir & Daniel Levy, 2023.
"Retail pricing format and rigidity of regular prices,"
Economica, London School of Economics and Political Science, vol. 90(360), pages 1173-1203, October.
- Ray, Sourav & Snir, Avichai & Levy, Daniel, 2023. "Retail Pricing Format and Rigidity of Regular Prices," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 1-1.
- Sourav Ray & Avichai Snir & Daniel Levy, 2021. "Retail Pricing Format and Rigidity of Regular Prices," Working Paper series 21-23, Rimini Centre for Economic Analysis.
- Sourav Ray & Avichai Snir & Daniel Levy, 2023. "Retail Pricing Format and Rigidity of Regular Prices," Working Paper series 23-10, Rimini Centre for Economic Analysis.
- Ray, Sourav & Snir, Avichai & Levy, Daniel, 2021. "Retail Pricing Format and Rigidity of Regular Prices," MPRA Paper 110818, University Library of Munich, Germany.
- Daniel Levy & Avichai Snir & Sourav Ray, 2021. "Retail Pricing Format and Rigidity of Regular Prices," Working Papers 2021-02, Bar-Ilan University, Department of Economics.
- Sourav Ray & Avichai Snir & Daniel Levy, 2023. "Retail Pricing Format and Rigidity of Regular Prices," Papers 2306.17309, arXiv.org.
- Avichai Snir & Daniel Levy, 2023. "Retail Pricing Format and Rigidity of Regular Prices," Working Papers 2023-04, Bar-Ilan University, Department of Economics.
- Ray, Sourav & Snir, Avichai & Levy, Daniel, 2023. "Retail pricing format and rigidity of regular prices," MPRA Paper 117784, University Library of Munich, Germany, revised 29 Apr 2023.
- Ray, Sourav & Snir, Avichai & Levy, Daniel, 2021. "Retail Pricing Format and Rigidity of Regular Prices," EconStor Preprints 246817, ZBW - Leibniz Information Centre for Economics.
- Lee, Joseph Lok-Man & Lau, Chammy Yan-Lam & Wong, Charlaine Wai-Ga, 2023. "Reexamining brand loyalty and brand awareness with social media marketing: A collectivist country perspective," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 9(2), pages 3-10.
- Zweigle, Tanja & Heinl, Jacqueline, 2023. "Potenziale und Herausforderungen des Digital Selling im B2B-Kaufentscheidungsprozess: Identifikation verschiedener Vertriebsrollen unter Berücksichtigung der Zwei-System-Theorie von Kahneman," IU Discussion Papers - Marketing & Communication 1 (Februar 2023), IU International University of Applied Sciences.
- Vogel, Henrik, 2023. "The influences of attitude toward responsible fashion consumption and environmental concern on Gen Z's CSR-driven fashion brand choice intention: Empirical evidence from Germany," IU Discussion Papers - Marketing & Communication 3 (November 2023), IU International University of Applied Sciences.
- Yusuf Öcel & Ismail Durak, 2023. "Examining the Relationship between Sensory Branding, Brand Awareness and Preference after a Blind Tasting Test: An Application on Tea Brands," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 21(1), pages 97-113.
2022
- Vít Hinčica & Anna Svobodová & Hana Řezanková, 2022. "Consumer Perception of Quality of Clothing Products: A Lesson for the Business Sector Arising from Czech Evidence," Central European Business Review, Prague University of Economics and Business, vol. 2022(2), pages 101-121.
- Abbas Ali Rastgar & Ghazale Taheri & Hooshmand Bagheri Garbollagh & Omid Solatinejad, 2022. "Antecedents and Consequences of Consumer Hope for the Brand of Hydroderm with the Moderating Role of Brand Charisma," Central European Business Review, Prague University of Economics and Business, vol. 2022(3), pages 17-38.
- Janka Kopaničová & Dagmar Klepochová & Zuzana Francová, 2022. "Use of Netnography in Contemporary Marketing Research," Central European Business Review, Prague University of Economics and Business, vol. 2022(4), pages 111-131.
- Tantri Yanuar Rahmat Syah & Patrick Christian Alimwidodo & Lovinda Lianti & Holila Hatta, 2022. "Perceived Price as Antecedent of Satisfaction and Loyalty: Learn from Fast Food Multinational Restaurants in Indonesia," Central European Business Review, Prague University of Economics and Business, vol. 2022(4), pages 63-84.
- Petra Jílková & Jana Kotěšovcová, 2022. "Determinanty výnosnosti evropského bankovního systému v letech 2012-2019 [Determinants of European Bank Profitability in 2012-2019]," Politická ekonomie, Prague University of Economics and Business, vol. 2022(5), pages 552-573.
- TANASE, George Cosmin, 2022. "The application of neuromarketing in retailing and visual merchandising," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(1), pages 36-40, April.
- PURCAREA, Ioan Matei, 2022. "Agile E-Commerce Relevance Within the Expansion of the Digital Economy and the Phygital Business Models Challenged to Ensure Continuously Improved CX," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(1), pages 41-57, April.
- TANASE, George Cosmin, 2022. "Predictive Marketing: Anticipating Market Demand with Proactive Action," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(2), pages 34-39, June.
- PURCAREA, Ioan Matei, 2022. "The Future of E-Commerce, Technology Priorities and the Challenge of Metaverse," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(2), pages 40-50, June.
- TANASE, George Cosmin, 2022. "Circular Economy in the Agri-Food Sector: Opportunities and Challenges," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(3), pages 34-40, October.
- PURCAREA, Ioan Matei, 2022. "Digital Twins, Web3, Metaverse, Value Innovation and E-Commerce retail," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(3), pages 41-47, October.
- TANASE, George Cosmin, 2022. "Consumption Reduction: A Challenge For Behaviour Change in The Future," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(4), pages 32-39, December.
- PURCAREA, Ioan Matei, 2022. "E-Commerce Personalization Wanted by the Next Generation of Shoppers. Livestreaming E-Commerce, Q-commerce, Social Commerce, and the Metaverse," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(4), pages 40-55, December.
- Ivana First Komen & Nina Grguriæ Èop, 2022. "Naturally traditional or traditionally natural – exploring the concepts natural and traditional in marketing research," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 40(1), pages 225-246.
- Truong Thi Xuan Dao & Pham Huong Trang & Tran Duc Thanh, 2022. "The Big Five personality traits and co-production behaviour of Vietnamese tourists: An extension of the theory of planned behaviour," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 40(1), pages 97-127.
- Zia-Ur-Rehman & Muhammad Razzaq Athar & M. Mohsin Shahid & Malik Muhammad Faisal & Mareum Shehzadi, 2022. "Exploring The Serial Mediation Of Mobile App Engagement And Self Brand Connection In The Relationship Between Brand Experience And Loyalty Towards Brand," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 11(2), pages 20-30, June.
- Ozturk, Abdulkadir, 2022. "The Effect of Halal Product Knowledge, Halal Awareness, Perceived Psychological Risk and Halal Product Attitude on Purchasing Intention," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 13(1), pages 127-141, January.
- Basaran, Dogan & Ozhan Dedeoglu, Ayla, 2022. "A Qualitative Study on Secret Consumption of Alcoholic Beverages: The Case of Izmir (Gizli Alkol Tüketimi Üzerine Nitel Bir Araştırma: İzmir İli Örneği)," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 13(1), pages 143-157, January.
- Ozbek, Volkan & Tahtaci, Izay, 2022. "Factors Affecting Combi Boiler Preferences of Consumers: A Study in Context of Technology Acceptance Model (Tüketicilerin Kombi Tercihlerini Etkileyen Faktörler: Teknoloji Kabul Modeli Çerçevesinde Bi," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 13(1), pages 159-178, January.
- Ozecan, Merve & Arikan, Esra, 2022. "An Integrative Model on User Satisfaction and Continuance Intention for Using M-Banking," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 13(3), pages 465-482, July.
- Rehman, Mehak, 2022. "Impact of Customers’ Attitude Towards and Behavioural Intention to Shop at Brick-and-Mortar Stores: Moderating Role of Gender," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 13(3), pages 483-503, July.
- Temizkan, Volkan, 2022. "Investigating the Effect of Consumers' Environmental Values on Green Buying Behavior," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 13(3), pages 505-521, July.
- Yasa, Yesevi Alperen & Cop, Ruziye, 2022. "Factors Building Consumer Trust in Instagram Stores and the Influence of Trust in Instagram Stores on Purchasing Intention," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 13(4), pages 687-705, October.
- Kosar, Alaiddin & Dogrul, Umit, 2022. "Mediating Roles of the Switching Costs and Attraction of Alternatives in the Value-Satisfaction-Loyalty Chain: GSM Operators Implementation (Değer-Tatmin-Sadakat Zincirinde Değiştirme Maliyetleri ve A," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 13(4), pages 707-724, October.
- Alfarizi, Muhammad & Sari, Rini Kurnia, 2022. "Indonesian Muslim Consumers' Perspectives and Behavior on Intentions to Use Islamic Financial Products Post-Covid-19," EkBis: Jurnal Ekonomi dan Bisnis, UIN Sunan Kalijaga Yogyakarta, vol. 6(1), pages 30-43, June.
- Javier S. Lacárcel, Francisco, 2022. "Main Uses of Artificial Intelligence in Digital Marketing Strategies Linked to Tourism," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 10(3), pages 216-227.
- Shutaleva, Anna V. & Novgorodtseva , Anastasia N. & Ryapalova, Oksana S., 2022. "Self-presentation in Instagram: promotion of a personal brand in social networks," Economic Consultant, Roman I. Ostapenko, vol. 37(1), pages 27-40.
- Yulia M. Elfimova (Елфимова, Юлия), 2022. "The Role of Marketing Technologies in the Development of Russian’s Rural Tourism [Роль Маркетинговых Технологий В Развитии Сельского Туризма В России]," Science outpost (OrelSIET bulletin till No. 4(62) / 2022), Russian Presidential Academy of National Economy and Public Administration, issue 4(62), pages 4-10.
- Sabrina IRATEN & Fella BOUGUEDOUR & Mehdi BOUCHETARA & Messaoud ZEROUTI & Hachemi MAHMOUDI, 2022. "Factors Determining the Adoption of Online Shopping by the Algerian Consumer, CASE: Jumia Company," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 7(1), pages 33-48, February.
- Paul MUKUCHA & Divaries Cosmas JARAVAZA & Forbes MAKUDZA, 2022. "Towards Gender-Based Market Segmentation: The Differential Influence of Gender on Dining Experiences in the University Cafeteria Industry," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 7(2), pages 182-200, June.
- Muthya ISLAMIATY & Neneng Nurlaela ARIEF & Khrisna ARIYANTO, 2022. "Generation Z's Employer Branding and Their Correlation to the Intention to Apply for a Company," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 7(2), pages 212-227, June.
- Djalel Eddine YAHIAOUI & Sami MANSOURI & Hadia ZARAA & Lynda FADEL, 2022. "The Participation of Value Co-creation in the Development of Electronic Commerce," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 7(3), pages 292-309, October.
- Radojko LUKIC, 2022. "Analysis of Kosovo and Metohija Trade Performance," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 7(3), pages 379-391, October.
- Dina Rizkia RACHMAH & Ir. C. O. Budi Permadi ISKANDAR & Prawira Fajarindra BELGIAWAN, 2022. "Designing a Customer Journey Experience for Income Generation Tourism Industry, Case Study: Dusun Bambu," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 7(3), pages 392-404, October.
- Radojko Lukic, 2022. "Analysis of Productivity of Distribution Trade of Selective Countries of the European Union, Russia and Serbia Based on the OCRA Method," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 23(1), pages 65-79, March.
- Georgiana-Florina ILIE (POPA) & Lucian STANCIU-GORUN, 2022. "Revenue Management Strategies in the Hotel Industry during a Crisis," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 23(2), pages 256-263, May.
- Anton Theodor DIMITRIU & Raluca Andreea ION & Cristian George POPESCU, 2022. "Launching Organic Food Products on the Market. Case Study," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 23(2), pages 284-291, May.
- Radojko LUKIC, 2022. "Analysis of Investment Efficiency of Distribution Trade of Selective Countries of the European Union and Serbia on the Basis of Trust Method," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 23(3), pages 382-399, July.
- Radojko LUKIC, 2022. "Measurement and Analysis of the Dynamics of Financial Performance and Efficiency of Trade in Serbia Based on the DEA Super-Radial Model," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 23(5), pages 630-645, December.
- Art Shala & Xhevat Sopi, 2022. "Communication channels consumption across awareness building, information search and school choice - perspectives from the VET sector in Kosovo," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 23(1), pages 109-118, June.
- Hsin-Hsien Liu & Hsuan-Yi Chou, 2022. "Attribute specification effect on hedonic and utilitarian options," Australian Journal of Management, Australian School of Business, vol. 47(2), pages 322-341, May.
- Fazlul K Rabbanee & B Ramaseshan & Revadee Vyravene, 2022. "Effects of employee engagement on customer responses: Examining the mediating role of customer engagement," Australian Journal of Management, Australian School of Business, vol. 47(3), pages 539-557, August.
- Chijioke Nwachukwu & Hieu Minh Vu, 2022. "Service Innovation, Marketing Innovation and Customer Satisfaction: Moderating Role of Competitive Intensity," SAGE Open, , vol. 12(2), pages 21582440221, April.
- Thirarut Worapishet, 2022. "Creating Code Frame and Common Dimensions for Entrepreneurial Marketing Concept," Proceedings of Economics and Finance Conferences 12915570, International Institute of Social and Economic Sciences.
- Ekaterine Maglakelidze & Eka Gegeshidze & Nino Jgamadze & Irakli Malaguradze & Maia Veshaguri, 2022. "Assessing Benefits from Demand Response (DR) Program in the Different Climatic Zones of Georgia on the Example of Residential PV Installations," Proceedings of Economics and Finance Conferences 13315656, International Institute of Social and Economic Sciences.
- O?uz Ku? & Charmaine Du Plessis, 2022. "Exploring the relationship between dimensions of branded content and interactivity on twitter: a data-driven content marketing approach," Proceedings of Economics and Finance Conferences 13315662, International Institute of Social and Economic Sciences.
- Elizabeth Kempen & Lorna Christie, 2022. "Designing to Attract in an Emerging Market: Applying Behavioural Reasoning Theory to South African Consumer Reactions to an Ultra-High Temperature Milk Product Line Extension," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(14), pages 4-21.
- Beata Piatkowska, 2022. "Value Co-Creation on Public Social Media at Different Stages of the New Product Development Process. A Case Study of a Polish Clothes Manufacturer," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(14), pages 40-51.
- Ireneusz P. Rutkowski, 2022. "SucTheoretical and empirical research reveals that despite implementing new product development and management best practices, many projects fail with new product strategies. But what if failure rates," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(14), pages 52-61.
- Lovemore Chikazhe & cmakanyeza@unam.na, 2022. "Self-Perceived Job Performance as a Mediator of the Effects of Academic Satisfaction and Quality on Loyalty," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(15), pages 37-52.
- Izabela Kolaszewska & Agnieszka Kacprzak, 2022. "The Attitude of Children and Parents Towards Children Influencers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(15), pages 4-23.
- Miriam-Miri Retief & Bertha Jacobs & Ann-Marie Fiore, 2022. "Factors Influencing Young Consumers’ Impulse Intentions Toward Visiting Pop-Up Stores in South Africa," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(15), pages 53-68.
- Dagna Siuda, 2022. "The Role of Sustainable Consumption and Green Marketing in Consumers’ Purchase Decisions in the SMART Era," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 20(96), pages 215-235.
- Wojciech Grzegorczyk, 2022. "Hyper-Personalization as a Customer Relationship Management Tool in a SMART Organization," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 20(97), pages 109-126.
- Jakub Szczepkowski, 2022. "Marketing relacji w pracy brokera innowacji (Relationship Marketing in the Work of an Innovation Broker)," Research Reports, University of Warsaw, Faculty of Management, vol. 2(37), pages 48-56.
- Vincent Mabillard & Jan Mattijs, 2022. "Digitization And Co-Production Of Healthcare: Toward A Research Agenda," Working Papers CEB 21-021, ULB -- Universite Libre de Bruxelles.
- Wenqing Zhang & Liangliang Liu, 2022. "How consumers’ adopting intentions towards eco-friendly smart home services are shaped? An extended technology acceptance model," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 68(2), pages 307-330, April.
- Xiumei Ma & Yongqiang Sun & Xitong Guo & Kee-hung Lai & Doug Vogel, 2022. "Understanding users’ negative responses to recommendation algorithms in short-video platforms: a perspective based on the Stressor-Strain-Outcome (SSO) framework," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(1), pages 41-58, March.
- Mohammad Alamgir Hossain & Shahriar Akter & Shams Rahman, 2022. "Customer behavior of online group buying: an investigation using the transaction cost economics theory perspective," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1447-1461, September.
- Andreas J. Steur & Fabian Fritzsche & Mischa Seiter, 2022. "It’s all about the text: An experimental investigation of inconsistent reviews on restaurant booking platforms," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1187-1220, September.
- Aashish Argade & Arnab Kumar Laha & Anand Kumar Jaiswal, 2022. "Electronic marketplaces under conditions of oligopsony and relational marketing – an empirical exploration of electronic agricultural markets in India," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1541-1554, September.
- Chong Guan & Yu-Chen Hung & Wenting Liu, 2022. "Cultural differences in hospitality service evaluations: mining insights of user generated content," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1061-1081, September.
- Nicole Bulawa & Frank Jacob, 2022. "More than a snapshot: dynamic value-in-use emergence in e-services," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(4), pages 2471-2489, December.
- Nika Meyer (née Mozafari) & Melanie Schwede & Maik Hammerschmidt & Welf Hermann Weiger, 2022. "Users taking the blame? How service failure, recovery, and robot design affect user attributions and retention," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(4), pages 2491-2505, December.
- Emanuele Giovannetti & Mohsen Hamoudia, 2022. "The interaction between direct and indirect network externalities in the early diffusion of mobile social networking," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 12(4), pages 617-642, December.
- Devika Rani Sharma & Smitha Girija & Pratima Merugu, 2022. "Mediating Role of Perceived Health Risk on Customer Experience and Customer Satisfaction: Evidence from the Airline Industry in India During COVID-19," International Journal of Global Business and Competitiveness, Springer, vol. 17(1), pages 31-45, December.
- Faraz Sadeghvaziri & Mohammad Azimi, 2022. "Employer brand identification: investigating the concept of employer brand identification in the military context," Journal of Business Economics, Springer, vol. 92(1), pages 1-26, January.
- Filipe Sengo Furtado & Thomas Reutterer & Nadine Schröder, 2022. "The carrot and the stick in online reviews: determinants of un-/helpfulness voting choices," Journal of Business Economics, Springer, vol. 92(4), pages 565-590, May.
- Lydia Simon & Jost Adler, 2022. "Worth the effort? Comparison of different MCMC algorithms for estimating the Pareto/NBD model," Journal of Business Economics, Springer, vol. 92(4), pages 707-733, May.
- Daniel Baier & Björn Stöcker, 2022. "Profit uplift modeling for direct marketing campaigns: approaches and applications for online shops," Journal of Business Economics, Springer, vol. 92(4), pages 645-673, May.
- Philipp Aschersleben & Winfried J. Steiner, 2022. "A semiparametric approach to estimating reference price effects in sales response models," Journal of Business Economics, Springer, vol. 92(4), pages 591-643, May.
- Andreas Falke & Harald Hruschka, 2022. "Analyzing browsing across websites by machine learning methods," Journal of Business Economics, Springer, vol. 92(5), pages 829-852, July.
- Andreas Falke & Nadine Schröder & Claudia Hofmann, 2022. "The influence of values in sustainable consumption among millennials," Journal of Business Economics, Springer, vol. 92(6), pages 899-928, August.
- Lukas Isenberg & Susanne Kreiter & Roland Helm & Christian Schmitz, 2022. "Marketing control in international headquarters-subsidiary working relationships of industrial goods firms: the role of environmental context," Journal of Business Economics, Springer, vol. 92(6), pages 1035-1064, August.
- Atsuo Utaka, 2022. "Clearance sales and new product introduction," The Japanese Economic Review, Springer, vol. 73(3), pages 539-554, July.
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- Horia Mihălcescu, 2022. "The Need and Future of Digitalization in Romania - a Delphi Method Research," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 108-112, November.
- Florina Botezatu & Ștefan-Claudiu Căescu & Mihai-Cristian Orzan & Daniela Marinica & Alkadour Abdullah, 2022. "A Survey of MarTech Adoption and Impact during the COVID crisis," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 113-119, November.
- Bounefla Alia & Bounefla Mohamed Ali, 2022. "Optimal Distribution Management of a Milk Sector," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 120-125, November.
- Horia Mihalcescu & Ana-Maria Dumitrache (Bajan) & Gheorghe Orzan, 2022. "Impact of Digitization and Big Data on Romanian Companies - a Qualitative Research," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 126-132, November.
- Josephine Ie Lyn Chan, 2022. "Factors Driving Customer Satisfaction for Shopee Malaysia," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 133-140, November.
- Emem Akaninyene Sampson & Samuel Etuk & Nfawa Erasmus Usani, 2022. "Service Quality and Patient Satisfaction in Public Hospitals in Akwa Ibom State, Nigeria," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 141-150, November.
- Lucia Nicoleta Barbu & Mihai Cristian Orzan & Andrei Canda, 2022. "Efficiency of Online Advertising Strategies on Romanian Social Networking Websites," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 151-159, November.
- Salim Moussa, 2022. "Issues About Marketing Journals’ Special Issues," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 160-170, November.
- Irene Muraru & Mary Mwanzia, 2022. "Effect of Complaints Handling by Consumer Federation of Kenya on Consumer Protection in Commercial Banks of Kenya," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 171-180, November.
- Cristina-Andreea Nicolae & Mihai-Ioan RoÅŸca, 2022. "Understanding the Green Purchasing Behaviour of Millennials Living in Bucharest," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 18-26, November.
- Paul Cosmovici & Daniela Marinică & Alexandru Ion Olteanu, 2022. "The Manipulation of Images, as Personal Data, by Facebook – a Case Study for Ethical Approach," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 181-188, November.
- Daniela Ioniță & Andreea Orîndaru & Marian Bratu, 2022. "CRM Software Adoption by Small Enterprises," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 189-199, November.
- Monica M. Popa Sârghie & John Pracejus, 2022. "Consumer Perspectives on Fairtrade Prices," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 27-36, November.
- Malina-Simona Mihalcea & Mihaela Constantinescu & Alexandru Ion Olteanu, 2022. "Marketing Campaign for Sports Clubs. Case study: Archery Club Saga," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 37-50, November.
- IonuÈ›-Robert Alexandru & Mihaela Constantinescu & Teodor Brahadiru, 2022. "Using Marketing Research in Identifying the Best Marketing Consulting Services for Young Entrepreneurs," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 51-60, November.
- Maria Orzaru & Mihaela Constantinescu & Adrian Apostol, 2022. "Understanding the Consumer of Books in the Digital Era," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 61-70, November.
- Angela Madan & Mihai-Ioan Roșca & Adrian Apostol, 2022. "A Holistic Concept based on Modern Influential Techniques of Integrated Marketing Communication: A Country Image Model," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 71-90, November.
- Elena Bostănică & Mihai Cristian Orzan & Traian Năstase, 2022. "An Empirical Study of Augmented Reality (AR) Technologies Used for Tourism Marketing and Improved Travel Experience," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 91-99, November.
- Ceylan Bozpolat, 2022. "Finansal Ürünlerde Ortak Markalama: Ortak Markalı Kredi Kartları Üzerine Bir Çalışma," Journal of Research in Economics, Politics & Finance, Ersan ERSOY, vol. 7(2), pages 407-425.
- Sabin – Alexandru Babeanu & Viorel - Costin Banta & Cristian Dragos Turcan, 2022. "General Framework Of Innovative Business Model In Industry 4.0 For Automotive Clients," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(50), pages 5-12, April.
- Sabin – Alexandru Băbeanu & Viorel - Costin Banța & Claudia Mihaela RĂPAN & Cristian Dragoș Țurcan, 2022. "General Elements Of Market Analysis For Customer Selection Criteria Using Existing Automotive Sales Databases," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(50), pages 23-30, December.
- Pinaki DASGUPTA & Arnab DEB, 2022. "Service Pricing Challenges On Shared Platform: Uber India Vs Didi Chuxing," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 23-33, May.
- Mustapha Tosin BALOGUN & Olubusola Temiloluwa OYEKUNLE & Usman Moyosore TIJANI, 2022. "Brand Personality And Culture: The Role Of Rotary Club In A Continuously Diverse Society," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 34-42, May.
- Fabian SCHMIDTKE & Patrick SIEGFRIED, 2022. "Implementation Strategies Of A Modern Showroom Concept For Retailers With A Wide Range Of Products," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 7-22, May.
- Chikaodili Peace ONUORAH & Obinna Christian OJIAKU & Moses Chigbata OLISE, 2022. "Effect Of Social Media Marketing On Customer Brand Engagement In The Banking Industry: Evidence From An Emerging Economy," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 125-140, November.
- Marilia (Maria) KOUNTOURIDOU & Dino DOMIC, 2022. "A Grounded Theory Investigation Of The Influence Of A ‘Positive Visualisation Course’ In Brand Identity On First-Year Students’ Perceptions," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 159-171, November.
- Alexandru BOSINCEANU & Ion-Danut LIXANDRU, 2022. "Religion, Life And Financial Satisfaction In Times Of Pandemic. An Analysis From The Netherlands," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 172-180, November.
- Daniela POPESCU & Adina DINU & Sorina GIRBOVEANU, 2022. "Entrepreneurship In The Digital Age," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 224-233, November.
- Luz MarÃa Moyano Castolo & RocÃo Mendoza Castillo & Edgar Faugier Fuentes & Karla Barajas Portas, 2022. "Women executives job performance in the tourism industry: the use of social media and digital competences," The Anahuac Journal, Business and Economics School. Anahuac University (Mexico)., vol. 22(1), pages 118-150, June.
- Esteban Salinas-Mercado & Julieta Mercado González & Karla Barajas Portas, 2022. "Life-gambling: Metaphor Elicitation in Consumers during the COVID-19 Pandemic," The Anahuac Journal, Business and Economics School. Anahuac University (Mexico)., vol. 22(1), pages 12-35, June.
- Mónica Guadalupe González Urbán, 2022. "Recognizing customer journey mapping as key to generating accurate, innovative, and customer-focused marketing strategies in Mexico," The Anahuac Journal, Business and Economics School. Anahuac University (Mexico)., vol. 22(1), pages 98-117, June.
- Anita Ciunova-Shuleska & Nikolina Palamidovska-Sterjadovska & Irena Bogoevska-Gavrilova, 2022. "The Role of Social Capital in Contributing to Lifestyle Brand-Related Content on Social Media," Economy, Business & Development: An International Journal, Ss. Cyril and Methodius University in Skopje, Faculty of Economics-Skopje, vol. 3(1), pages 29-43, May.
- Ilian Minkov, 2022. "Characteristics Of Corporate Culture Published On The Internet In The Modern Business Environment," HR and Technologies, Creative Space Association, issue 1, pages 18-29.
- Newham, Melissa & Valente, Marica, 2024.
"The cost of influence: How gifts to physicians shape prescriptions and drug costs,"
Journal of Health Economics, Elsevier, vol. 95(C).
- Melissa Newham & Marica Valente, 2022. "The Cost of Influence: How Gifts to Physicians Shape Prescriptions and Drug Costs," Papers 2203.01778, arXiv.org, revised Apr 2023.
- Melissa Newham & Marica Valente, 2023. "The Cost of Influence:How Gifts to Physicians Shape Prescriptions and Drug Costs," Working Papers 2023-03, Faculty of Economics and Statistics, Universität Innsbruck.
- Szabolcs Nagy & Noemi Hajdu, 2021.
"Consumer Acceptance of the Use of Artificial Intelligence in Online Shopping: Evidence From Hungary,"
The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(56), pages 155-155, February.
- Szabolcs Nagy & Noemi Hajdu, 2022. "Consumer acceptance of the use of artificial intelligence in online shopping: evidence from Hungary," Papers 2301.01277, arXiv.org.
- Szabolcs Nagy & Csilla Konyha Molnárné, 2018.
"The Effects of Hofstede's Cultural Dimensions on Pro-Environmental Behaviour: How Culture Influences Environmentally Conscious Behaviour,"
Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 14(01), pages 27-36.
- Szabolcs Nagy & Csilla Konyha Molnarne, 2022. "The Effects of Hofstede's Cultural Dimensions on Pro-Environmental Behaviour: How Culture Influences Environmentally Conscious Behaviour," Papers 2301.04609, arXiv.org.
- Sanja Mlivoncic, 2022. "The Role Of The Internet In Pharmacists' Communication And As A Source Of Health Information," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 31(1), pages 125-139, june.
- Marina Perisic Prodan & Marta Cerovic & Ivana Ivancic, 2022. "The Impact Of Relationship Marketing On Customer Satisfaction And Loyalty In Luxury Hotels," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 31(1), pages 189-210, june.
- Marina Tomic Maksan & Margareta Jelic, 2022. "The Role Of Consumer Ethnocentrism And Habit In Potato Chip Purchases: An Extension Of Tpb," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 31(1), pages 25-47, june.
- Branka Dropulic & Zoran Krupka & Goran Vlasic, 2022. "Brand Equity In A Digital Age: Systematic Literature Review," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 31(1), pages 277-302, june.
- Natasa Kovacic & Tomislav Car & Ljubica Pilepić Stifanich, 2022. "Transport Behaviour, Perceived Experience And Smart Technology Usage Of Tourist Destination Visitors," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 31(2), pages 439-472, december.
- Ozren Rafajac, 2022. "Creation And Analysis Of Customer Experience In The Republic Of Croatia," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 31(2), pages 521-540, december.
- Amel Kosovac & Elvedin Grabovica & Adisa Medic & Aida Kalem, 2022. "Proposal Of Crm Conceptual Model/Framework To Optimise Relations Among Stakeholders Of Higher Education," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 31(2), pages 665-685, december.
- Hanna Shevchuk, 2022. "Development And Implementation Of A Rational Marketing Structure Of Production Enterprises," Three Seas Economic Journal, Publishing house "Baltija Publishing", vol. 3(1).
- Tetiana Yanchuk & Olga Fedchenko, 2022. "Use Of Neuromarketing Tools During The Pandemic," Three Seas Economic Journal, Publishing house "Baltija Publishing", vol. 3(2).
- Mariia Bahorka & Tetiana Ustik & Liudmila Kvasova, 2022. "The Place Of Marketing Activities In The Crisis Management System," Three Seas Economic Journal, Publishing house "Baltija Publishing", vol. 3(3).
- Bogdana Vyshnivska, 2022. "Product Image In The Enterprise’S Marketing Product Policy," Three Seas Economic Journal, Publishing house "Baltija Publishing", vol. 3(4).
- Viktoriia Rudevska, 2022. "Customer Orientation Of The Bank As The Basis Of The Customer-Oriented Business Model Of The Bank," Three Seas Economic Journal, Publishing house "Baltija Publishing", vol. 3(4).
- Mariia Bahorka & Larysa Kurbatska & Liudmila Kvasova, 2022. "Marketing Reserves To Increase The Competitiveness Of The Enterprise In Modern Conditions," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", vol. 3(1).
- Lina PilelienÄ— & Ahmed H. Alsharif & Ibrahim Bader Alharbi, 2022. "Scientometric Analysis Of Scientific Literature On Neuromarketing Tools In Advertising," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 8(5).
- Tetiana Shkoda & Oleksandr Savych, 2022. "Transformation Of Marketing In Wartime And Postwar," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 8(5).
- Oleg Bolgar & Igor Kovbas, 2022. "State Registration In The Mechanism Of Administrative And Legal Regulation," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 8(2).
- Mariia Bahorka & Larysa Kurbatska & Liudmila Kvasova, 2022. "Marketing Reserves To Increase The Competitiveness Of The Enterprise In Modern Conditions," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 3(1).
- Ventsislava Nikolova-Minkova, 2022. "Bulgarian and Foreign Trademark Activity in Bulgaria and Bulgarian Trademark Activity Abroad for the Period 2000-2019," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 173-196.
- Anghel Tudorel Cozma & Smaranda Adina Cosma & Madalina Valeanu, 2022. "Work Place Influence On Purchase Behavior Of Pet Food Products In The Pandemic Period," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
- Horatiu Vasile BORZA & Ionut Calin CAZAN & Smaranda Adina COSMA, 2022. "Adaptive Facebook Communication Of Orthodox Entities In Covid-19 Context," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
- Erika KULCSAR & Cristina SCRIDON, 2022. "Human Resources As The Main Vector Of Communication: The Case Of Mobexpert Group," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
- Brindusa Mariana BEJAN, 2022. "The Role Of Self-Esteem In The Buying Decision Process. A Theoretical Approach," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
- Ioana Maria DUMITRU & Smaranda Adina COSMA, 2022. "A Measurement Of Rural Tourism Destinations’ Competitiveness," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
- Lazar Čolić & Ivana Prica, 2022. "Uloga Regulacionog Stanja Na Ponašanje Potrošača (The Role Of The Regulatory State On Consumer Behavior)," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 45, pages 1-13, June.
- Beriz Čivić & Damir Ćilimković, 2022. "Key Features Of Brand Management And Customer Behavior In The Market Of Food Products In Bosnia And Herzegovina," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 45, pages 47-61, June.
- Saliha Brajić & Aldin Brajić, 2022. "Upravljanje Konfliktima Kao Determinanta Lojalnosti Korisnika U Privatnom Zdravstvenom Sektoru (Conflict Management As Determining Factor Of User Loyalty In The Private Health Sector)," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 45, pages 63-76, June.
- Bulut DÜLEK, 2022. "Teknoloji Kabul Modeli Çerçevesinde Tüketicilerin Kripto Para Kullanım Niyetlerinin İncelenmesi," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, vol. 6(1), pages 313-334, August.
- Mehmet POLAT, 2022. "Bireylerin Hedonik ve Faydacı Tüketim Eğilimlerinin Ekonomik Kazanım Düzeyleri Üzerindeki Etkisi Kamu Personeli Üzerine Ampirik Bir Uygulama," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, vol. 6(2), pages 381-412, December.
- İlay TİLKİ & Bilgehan BOZKURT & Murat AKTAN & Ahmet KOÇAK, 2022. "Türkiye’nin Ülke İmajı ile Genel Ürün İmajının Yerli Otomobil TOGG’un Algılanan Ürün İmajına ve Satın Alma Niyetine Etkisi," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, vol. 6(2), pages 91-126, December.
- Vukasović Tina, 2022. "Applying Model of Brand Equity in Higher Education Marketing Context," Business Systems Research, Sciendo, vol. 13(1), pages 156-168, June.
- Rosa‐Branca Esteves & Qihong Liu & Jie Shuai, 2022.
"Behavior‐based price discrimination with nonuniform distribution of consumer preferences,"
Journal of Economics & Management Strategy, Wiley Blackwell, vol. 31(2), pages 324-355, April.
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- Rosa-Branca Esteves & Qihong Liu & Jie Shuai, 2021. "Behavior-Based Price Discrimination with Non-Uniform Distribution of Consumer Preferences," NIPE Working Papers 04/2021, NIPE - Universidade do Minho.
- GOLDBACH Dumitru & SARBU Madalin-Nicolae & MATEUT Oana, 2022. "The Perceived Quality Of Services Provided On Industrial Park Platforms," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 74(1), pages 75-84, August.
- STOENICA Laurentiu, 2022. "Intentions And Motivations To Revisit Natural Heritage Sites," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 74(3), pages 108-120, October.
- UNGUREANU Andrei & POPESCU Doris-Louise, 2022. "Online Advertising - History, Evolution, And Challenges," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 74(3), pages 121-130, October.
- Ruma Pal & Pulkit Trivedi, 2022. "Perception of Consumers Towards Online Buying During COVID-19 Pandemic Era," Acta Universitatis Bohemiae Meridionales, University of South Bohemia in Ceske Budejovice, vol. 25(2), pages 67-79.
- Kim Byung-Cheol, 2022. "Monopolistic Screening Under Mental Accounting: Applications to Loan Markets with Collateral," Review of Network Economics, De Gruyter, vol. 21(3), pages 111-142, October.
- Valeri GAGAUZ, 2022. "Erp System Implementation In The Small And Medium Enterprises: Evidence From The Republic Of Moldova," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 7(4), pages 154-161.
- Boita Marius & Paiusan Luminita, 2022. "The Fiscal Implications Regarding The Granting Of Gift Vouchers Within The Marketing Actions," Management Strategies Journal, Constantin Brancoveanu University, vol. 55(1), pages 5-12.
- Elena, Enache & Cristian, Morozan, 2022. "Gender Discrimination Between Story And Reality - A Marketing Approach," Management Strategies Journal, Constantin Brancoveanu University, vol. 56(2), pages 176-182.
- Ioan Matei, Purcarea, 2022. "Disruptive Technologies And E-Commerce For A Lean Transition To The Post-Pandemic World," Management Strategies Journal, Constantin Brancoveanu University, vol. 56(2), pages 211-218.
- Stefan-Alexandru CATANA & Sorin-George TOMA, 2022. "Basics Of Marketing Simulations ? Markstrat Simulator," Management Strategies Journal, Constantin Brancoveanu University, vol. 56(2), pages 224-229.
- Sophie Balech, 2022. "Une application du modèle ELM ( Elaboration Likelihood Model ) au partage d’information sur Twitter : étude du rôle de la forme du message et du profil de l’émetteur," Innovations, De Boeck Université, vol. 0(3), pages 129-161.
- Julia Levine & Stephan Seiler, 2022. "Identifying State Dependence in Brand Choice: Evidence from Hurricanes," CESifo Working Paper Series 9889, CESifo.
- Elena-Lavinia (PĂTRAȘCU) CIUCULESCU & Florin-Alexandru LUCA, 2022. "Milestones In The Evolution Of Cultural Marketing And Current Challenges," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 48, pages 17-22, July.
- Elena-Lavinia (PĂTRAȘCU) CIUCULESCU & Florin-Alexandru LUCA, 2022. "How Can Cultural Strategies And Place Attachment Shape City Branding?," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 1, pages 37-44, July.
- Eli Haim HANI, 2022. "The Effect Of Managers' Values On Business Success," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 28, pages 62-68, May.
- Irene Gil-Saura & Giovanny Lenin Haro-Sosa & Beatriz Moliner-Velázquez, 2022. "Motivaciones, compromiso y adopción del e-WOM en restaurantes," Estudios Gerenciales, Universidad Icesi, vol. 38(162), pages 17-31, March.
- Madelyn Mendoza-Moreira & Beatriz Moliner-Velázquez, 2022. "Efectos de las consultas boca a boca en redes sociales en la compra de cosméticos en Ecuador," Estudios Gerenciales, Universidad Icesi, vol. 38(164), pages 358-369, September.
- Marisol Valencia Cárdenas & Mayerlin Roldán Sepúlveda & Diego Alejandro López Cadavid & Jorge Anibal Restrepo Morales & Juan Gabriel Vanegas López, 2022. "Omnicanalidad como estrategia competitiva: una revisión conceptual y dimensional," Estudios Gerenciales, Universidad Icesi, vol. 38(164), pages 370-384, September.
- J. Patricia Munoz-Chávez & Asdrúbal López-Chau & David Valle-Cruz, 2022. "Percepción de la calidad en restaurantes: un análisis mixto con redes neuronales," Estudios Gerenciales, Universidad Icesi, vol. 38(165), pages 449-463, November.
- Sadoth Giraldo Acosta & Judith Cavazos Arroyo & Yésica Mayett Moreno & Cecilia Isabel Calderón Valencia, 2022. "Factores que influyen en la intención de compra física y en línea de adultos mayores en supermercados," Estudios Gerenciales, Universidad Icesi, vol. 38(165), pages 479-492, November.
- Mónica Franco-Ángel & Mariam Rabih Awad Urbano, 2022. "An Analysis of Marketing Strategy in Small-and-Medium-sized Colombian Enterprises," Estudios Gerenciales, Universidad Icesi, vol. 38(165), pages 493-506, November.
- Hermes Castro Fajardo & Lina María Otálora Gómez & Fernando Chavarro Miranda, 2022. "Análisis y evaluación de mercados internacionales de la miel natural," Apuntes del Cenes, Universidad Pedagógica y Tecnológica de Colombia, vol. 41(74), pages 201-240, July.
- Analuisa, Iván Alberto & Jimber del Río, Juan & Fernández Gallardo, José Antonio & Vergara Romero, Arnaldo, 2022. "La cadena de valor del maíz amarillo duro ecuatoriano. Retos y oportunidades," Revista Lecturas de Economía, Universidad de Antioquia, CIE, issue No. 98, pages 221-252, March.
- Pedro Barrientos-Felipa, 2022. "El concepto de tiendas de conveniencia en Perú," Revista Equidad y Desarrollo, Universidad de la Salle, vol. 34(34), pages 1-250, October.
- Cruz Tarrillo, Jose Joel & Haro Zea, Karla Liliana & Soria Quijaite, Juan Jesús, 2022. "Revisión sistemática: situación actual de la personalidad de marca para el posicionamiento estratégico," Revista Tendencias, Universidad de Narino, vol. 23(1), pages 315-340, January.
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"Persuasion Through Selective Disclosure: Implications for Marketing, Campaigning, and Privacy Regulation,"
Management Science, INFORMS, vol. 66(11), pages 4958-4979, November.
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"Marketing Investment and Intangible Brand Capital,"
Journal of Economic Perspectives, American Economic Association, vol. 36(3), pages 53-74, Summer.
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- Juraj Litomerický, 2022. "Music as a marketing tool to increase traffic and sales," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 17(1), pages 20-28.
- Eva Jaderná, 2022. "Retail products´ sustainability from the point of Czech consumers´ view," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 17(1), pages 29-37.
- Bernhard Alexander Krah & Andrej Miklošík, 2022. "Creating communities: A way of entering foreign markets in 2022," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 17(1), pages 38-50.
- Hana Volfová & Eliška Svobodová & Jana Pechová, 2022. "The marketing potential of personalisation of shipping packaging," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 17(2), pages 16-25.
- Marcus Diedrich, 2022. "Sustainability – integration and communication in German manufacturers," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 17(2), pages 2-15.
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- Ahmed Khwaja & Nathan Yang, 2022. "Quantifying the link between employee engagement, and customer satisfaction and retention in the car rental industry," Quantitative Marketing and Economics (QME), Springer, vol. 20(3), pages 275-292, September.
- Ko Wai Wai & Catherine Liston-Heyes & Weixi Liu & Gordon Liu & Marc Cowling, 2022. "Organizational capabilities and SME exports: the moderating role of external funding intentions and managerial capacity," Small Business Economics, Springer, vol. 58(1), pages 247-261, January.
- Robert Lisowski & Mariola Mamcarczyk & Anita Proszowska & Mariano Soler-Porta, 2022. "Pro-environmental attitudes and behaviours of young adults in shaping the market offer in the international dimension," International Entrepreneurship Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 8(4), pages 57-69.
- Michal Krejčí & Michaela Staňková, 2022. "The Position of Netflix in the Czech Republic Before and During the COVID-19 Pandemic," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 8(1), pages 72-83.
- Michal Pšurný & Irena Antošová & Jana Stávková, 2022. "Preferred Forms of Online Shopping by the Youth Generation," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 8(1), pages 84-95.
- Yusuf Arslan & Aykut Hamit Turan, 2022. "Consumers' Acceptance of Online Grocery Shopping in a Pandemic Situation: An Extended Technology Acceptance Model Perspective," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 8(2), pages 143-158.
- Dušan Mladenović & Visar Rrustemi & Sebastian Martin & Prateek Kalia & Rahul Chawdhary, 2022. "Effects of Sociodemographic Variables on Electronic Word of Mouth: Evidence from Emerging Economies," MUNI ECON Working Papers 2022-02, Masaryk University, revised Feb 2023.
- Florian Ederer & Weicheng Min, 2021.
"Bayesian Persuasion with Lie Detection,"
Cowles Foundation Discussion Papers
2272, Cowles Foundation for Research in Economics, Yale University.
- Florian Ederer & Weicheng Min, 2022. "Bayesian Persuasion with Lie Detection," NBER Working Papers 30065, National Bureau of Economic Research, Inc.
- Bart Bronnenberg & Jean-Pierre H. Dubé & Chad Syverson, 2022. "Intangible Marketing Capital," NBER Working Papers 30145, National Bureau of Economic Research, Inc.
- Smolyak, S., 2022. "New method of liquidation value estimation," Journal of the New Economic Association, New Economic Association, vol. 55(3), pages 12-27.
- Savica Dimitrieska & Tanja Efremova, 2022. "Problems In The Promotion Of Honey And Bee Products," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 10(1), pages 19-27.
- Savica Dimitrieska & Andrijana Bojadzievska Danevska & Elena Parnardzieva Stanoevska, 2022. "Customers’ Satisfaction From E-Banking: The Case Of The North Macedonia," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 19(1), pages 96-106.
- Ron Berman & Aniko Oery & Xudong Zheng, 2022. "Influence or Advertise: The Role of Social Learning in Influencer Marketing," Working Papers 22-08, NET Institute.
- Sangkil Moon & Dawn Iacobucci, 2022. "Social Media Analytics and Its Applications in Marketing," Foundations and Trends(R) in Marketing, now publishers, vol. 15(4), pages 213-292, March.
- Otilia-Elena Platon, 2022. "A Marketing Experiment Regarding the Importance of Price Discounts when Booking a Vacation Abroad during Covid-19 Pandemic," Global Economic Observer, "Nicolae Titulescu" University of Bucharest, Faculty of Economic Sciences;Institute for World Economy of the Romanian Academy, vol. 10(1), pages 131-138, June.
- Nikolay Sterev & Petya Biolcheva, 2022. "Market Mechanisms for Risk Management in Energy," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 132-141, March.
- Maryna Navalna & Оlena Isaikina, 2022. "Media Communications in Digital Day," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 429-443, September.
- Xhevat Sopi & Lulzim Rashiti, 2022. "Digital Marketing in Retail Banking – Client Attitudes Analysis," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 454-472, September.
- Elena Kostadinova, 2022. "Price Promotions – the Problematic Child of Marketing," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 485-494, September.
- Georgi Kiranchev, 2022. "Ambiguous Strategy Choice in an Economic Game D(2,2) Describing a Competition," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 495-512, September.
- Olta Nexhipi & Mario Gjoni, 2022. "Service Failure, its Recovery and Client Loyalty," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 540-551, September.
- Hristo Katrandjiev, 2022. "Searching for the Roots of Contemporary Branding: Study of Cylinder Seals from the Dawn of Ancient Egypt," Godishnik na UNSS, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 15-57, September.
- Morena Boj, 2022. "Brand Effect On Consumer Preference (The Case of Olive Oil in Albania)," Godishnik na UNSS, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 165-176, December.
- Nadya Stanoeva, 2022. "Female Image in Advertising in The Eva Magazine and Eva.Bg in 2020 – A Comparative Analysis," Godishnik na UNSS, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 177-193, December.
- Mihaela Mihaylova, 2022. "The Website as a Tool of Digital Marketing," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 142-151, March.
- Tsvetelina Vladimirova, 2022. "Analysis of the Rhetorical Figures in Food and Beverage Advertising Slogans," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 99-105, December.
- Anna Rutkowska, 2022. "Modern Neuroimaging Methods In Contemporary Neuroeconomics And Neuromanagement," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, vol. 17(2), pages 247-263, December.
- Adela Laura POPA & Naiana ÈšARCÄ‚ & Simona Aurelia BODOG & Dinu-Vlad SASU, 2022. "The Notoriety Of Bibliometric Analysis In The Field Of Marketing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 2(2), pages 247-258, December.
- Zoltán SOMOSI, 2022. "The Role Of Artificial Intelligence In Content Creation And Checking Its Effectiveness In The Google Ads Advertising System," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 2(2), pages 259-270, December.
- Ulziibadrakh Zoljargal, 2022. "The Impact Of Covid-19 Pandemic On The Marketing Of The Performing Arts," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 7(special), pages 120-130, June.
- Ehireme Boaz Agbonifoh & Christopher Ihionkhan Agbonifoh, 2022. "A Comparative Analysis Of Job Satisfaction Level In Public And Private Tertiary Institutions," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 7(special), pages 51-66, June.
- Gabriel Tuoyo Kubeyinje & Samuel Obehi Omigie, 2022. "The Influence Of Service Quality Dimensions On Customer Satisfaction In The Nigerian Banking Industry," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 7(special), pages 67-76, June.
- Celine Bonnet & Zohra Bouamra-Mechemache & Gordon J Klein, 2022.
"National brands in hard discounters: market expansion and bargaining power effects,"
European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 49(5), pages 1113-1145.
- Bonnet, Céline & Bouamra-Mechemache, Zohra & Klein, Gordon, 2020. "National brands in hard discounters: Market expansion and bargaining power effects," CAWM Discussion Papers 113, University of Münster, Münster Center for Economic Policy (MEP).
- Yiquan Gu & Leonardo Madio & Carlo Reggiani, 2022.
"Data brokers co-opetition [The impact of big data on firm performance: an empirical investigation],"
Oxford Economic Papers, Oxford University Press, vol. 74(3), pages 820-839.
- Yiquan Gu & Leonardo Madio & Carlo Reggiani, 2019. "Data Brokers Co-Opetition," CESifo Working Paper Series 7523, CESifo.
- Yiquan Gu & Leonardo Madio & Carlo Reggiani, 2021. "Data Brokers Co-Opetition," Working Papers 202101, University of Liverpool, Department of Economics.
- Elena Manuela Istoc & Mihaela Adina Mateescu & Daniela Nicoleta Baleanu, 2022. "Application of the European Tourism Indicator System (ETIS) in Sibiu County," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 281-288, September.
- Raluca-Giorgiana (Popa) Chivu & Ionut-Claudiu Popa & Bianca Cristiana Voicu, 2022. "Analysis of the Trust Offered to Companies Based on the Number of Followers on Instagram," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 521-527, September.
- Vladut Faraonel & Alexandra Raluca Jelea & Mara Matcu, 2022. "Romanian Students’ Perception of Cryptocurrency," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 545-551, September.
- Alexandru Grigoras, 2022. "Helpful or not? A Review about the Role of Social Media in Higher Education Admission Campaigns," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 583-590, September.
- Mariana Juganaru & Andreea Alina Soltaniuc, 2022. "The Importance of Marketing Research in Shaping the Entrepreneurial Culture," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 613-623, September.
- Dragos Florentin Mariciuc, 2022. "Using Virtual Assistants as Relationship Marketing Instruments," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 634-641, September.
- Constantina-Alina Milos (Ilie), 2022. "Tourist Services Consumer Behavior. Specific and Perspective Elements in the Context of the Coronavirus Pandemic," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 642-650, September.
- Iulian Georgescu & Anca Antoaneta Vărzaru & Mădălina Georgiana Mangra, 2022. "The Role of Human Resources Management in the Internal Branding of Public Organizations," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 555-559, Decembrie.
- Iulian Georgescu & Anca Antoaneta Vărzaru & Mădălina Georgiana Mangra, 2022. "The Influence of Information Technologies on Public Communication Within Sports Organizations," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 560-563, Decembrie.
- Liliana Gherghina, 2022. "Study Regarding the Preferences and Attitude of Consumers for Spending Vacations in Tourist Resorts in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 574-583, Decembrie.
- Mariana Jugănaru & Iulia Maria Drăghici, 2022. "Changes in Terms of Buying Behavior Influenced by the Pandemic Period and the Economic Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 614-621, Decembrie.
- Constantina-Alina Miloş (Ilie), 2022. "Tourism Behaviour and the Transformative Power of the Pandemic – A Post-Pandemic Perspective," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 668-678, Decembrie.
- Alina Puțan, 2022. "Marketing of Health Services In Pandemic Context. Case Study Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 702-708, Decembrie.
- Adrian Şerban Comănescu, 2022. "Google Business Profile or How to Create Your Identity on Google. Steps and Requirements," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 763-768, Decembrie.
- José Manuel Fernández Polanco & Ángel Herrero Crespo, 2022. "Efecto de la información mediática acerca de la acuicultura sobre la demanda de dorada de cultivo en los establecimientos detallistas," DOCFRADIS Working Papers 2201, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jan 2022.
- Diego Gómez–Carmona & César Serrano–Domínguez & Pedro Pablo Marín–Dueñas & Juan José Mier–Terán Franco, 2022. "Análisis de la eficacia publicitaria de anuncios de vino en Facebook mediante estudio con eye-tracking," DOCFRADIS Working Papers 2203, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jul 2022.
- Paula Rodríguez–Torrico & Sonia San-Martín & Rebeca San José Cabezudo, 2022. "¿Conectamos? El marketing relacional en la era del mix de canales," DOCFRADIS Working Papers 2204, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jul 2022.
- Elena Kossmann, 2022. "Fair trade consumption: An updated systematic literature review," DOCFRADIS Working Papers 2205, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jul 2022.
- Nuria Viejo Fernández, 2023. "Showroomer, ¿enemigo o aliado?," DOCFRADIS Working Papers 2301, Catedra Fundación Ramón Areces de Distribución Comercial, revised Feb 2023.
- Alba Barrero Caballero, 2023. "Comportamiento de consumo de los millennials y estrategias comunicativas en Facebook e Instagram del sector de la moda 2016-2019," DOCFRADIS Working Papers 2303, Catedra Fundación Ramón Areces de Distribución Comercial, revised Apr 2023.
- López-Rodríguez, Campo Elías & Sandoval-Escobar, Marithza, 2022. "Tendencias de investigación en branding enfocadas al adulto mayor: análisis bibliométrico y revisión sistemática de la literatura [Trends in branding research focused on the elderly: bibliometric a," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 34(1), pages 305-327, December.
- Ortigosa Hernández, Mauricio, 2022. "Indicador de confianza empresarial en el sector construcción en México a través de un sistema de inferencia difuso [C65, L74, M31]," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 34(1), pages 415-445, December.
- Bruno F. Abrantes & Klaus Grue Ostergaard, 2022. "Digital footprint wrangling: are analytics used for better or worse? A concurrent mixed methods research on the commercial (ab)use of dataveillance," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(3), pages 187-206, September.
- Radovan Savov & Xénia Szarková, 2022. "Craft beer revolution: formation of a new segment in Slovakia," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, vol. 17(1), pages 225-246, March.
- Jalil Heidary Dahooie & Mehrdad Estiri & Mahshid Janmohammadi & Edmundas Kazimieras Zavadskas & Zenonas Turskis, 2022. "A novel advertising media selection framework for online games in an intuitionistic fuzzy environment," Oeconomia Copernicana, Institute of Economic Research, vol. 13(1), pages 109-150, March.
- Dariusz Siemieniako & Pawe³ Kaliszewski, 2022. "Factors influencing structural power dynamics in buyer-supplier relationships: a power sources framework and application of the critical incident technique," Oeconomia Copernicana, Institute of Economic Research, vol. 13(1), pages 151-179, March.
- Robert Stefko & Radovan Bacik & Richard Fedorko & Maria Olearova, 2022. "Gender-generation characteristic in relation to the customer behavior and purchasing process in terms of mobile marketing," Oeconomia Copernicana, Institute of Economic Research, vol. 13(1), pages 181-223, March.
- Dan-Cristian Dabija & Veronica Câmpian & Anna-Rebeka Pop & Raluca Bãbu?, 2022. "Generating loyalty towards fast fashion stores: a cross-generational approach based on store attributes and socio-environmental responsibility," Oeconomia Copernicana, Institute of Economic Research, vol. 13(3), pages 891-934, September.
- Nguyen, Trinh Bao Trung & Huynh, Cong Minh, 2022. "Factors of Purchase Intentions toward Foreign Products: Empirical Evidence from Vietnamese Consumers’ Perspective," MPRA Paper 111563, University Library of Munich, Germany.
- Ghori, Muhammad Ashhad & Imran, Syed Monis & Pervaiz, Javeria & Aiman, Umm e Aiman, 2022. "How Motivational Factors Affect the Online Shopping Behavior: An Insight of Developing Economy Consumers," MPRA Paper 112290, University Library of Munich, Germany.
- Ali, Syed Raza & Ali, Syed Hassan & Yasir, Muhammad & Khan, Muhammed Hamza, 2022. "Investigating The Effect of Brand’s Social Media Pages On Developing Economy Consumers Purchase Intention," MPRA Paper 112325, University Library of Munich, Germany.
- Ho, Thi Thu & Huynh, Cong Minh, 2022. "Green Purchase Intention: An Investigation from Vietnamese Young Consumers," MPRA Paper 112355, University Library of Munich, Germany.
- Dam, Duy Duc & Huynh, Cong Minh, 2022. "Factors Influencing Consumers’ Purchase Intention toward Accommodation via Lodging Websites: Evidence from Binh Duong Province of Vietnam," MPRA Paper 113517, University Library of Munich, Germany.
- Niros, Meletios & Niros, Angelica, 2022. "Effective digital loyalty strategies in services during COVID-19 pandemic: does digital adoption matter?," MPRA Paper 114025, University Library of Munich, Germany.
- Niros, Meletios & Niros, Angelica & Omri, Spyridon, 2022. "Do store atmosphere and playfulness matter during the ongoing pandemic crisis?," MPRA Paper 114026, University Library of Munich, Germany.
- Niros, Meletios & Giannakis, Damian & Niros, Angelica, 2022. "Digital marketing effects on customer repurchase intentions following the pandemic. A strategic marketing analysis of customer equity dimensions," MPRA Paper 114331, University Library of Munich, Germany.
- Benchaib, Mohamed, 2022. "The strategy of developing the domestic tourism sector in Algeria in light of the Corona pandemic," MPRA Paper 114995, University Library of Munich, Germany, revised 03 Jun 2022.
- Narang, Tanya, 2022. "Attitude, Perception And Consumer Behavior Research Of Indian Consumers Towards Vertical Farming : Can Vertical Farming Offer Sustainable Solution To India’s Booming Urban Population By 2050?," MPRA Paper 115717, University Library of Munich, Germany.
- Gayle, Philip G. & Lin, Ying, 2023.
"Using demand transfer ratios to infer market impacts of new goods,"
Economics Letters, Elsevier, vol. 223(C).
- Gayle, Philip & Lin, Ying, 2022. "Using Demand Transfer Ratios to Infer Market Impacts of New Goods," MPRA Paper 115749, University Library of Munich, Germany.
- Efrat, Alon, 2022. "A significant improvement was found in the Emotional stability following the training. Participating in the training changed the way people associate personality traits with Interaction management," MPRA Paper 118558, University Library of Munich, Germany.
- Barcs, Cristian & Pop, Izabela Luiza & Toader, Cezar & Ighian, Diana, 2022. "Drop-Shipping – A Business Model Without Holding Inventory: A Case Study of Online Store," MPRA Paper 118638, University Library of Munich, Germany.
- Li, Jianpei & Zhang, Wanzhu, 2022. "Behavior-based pricing and signaling of product quality," MPRA Paper 120263, University Library of Munich, Germany, revised 03 Jan 2023.
- Gallarza, Martina G. & Sánchez-Fernández, Raquel & Arteaga-Moreno, Francisco & Del Chiappa, Giacomo, 2022. "Active and reactive value dimensions: a dynamic-based perspective in the hotel sector," MPRA Paper 123171, University Library of Munich, Germany.
- Serrano-Arcos, M. Mar & Sánchez-Fernández, Raquel & Pérez-Mesa, Juan Carlos & Riefler, Petra, 2022. "Understanding the origin and evolution of affinity as a multidisciplinary concept: a conceptual approach to consumer affinity," MPRA Paper 123223, University Library of Munich, Germany.
2021
- Nexhit Shala & Myrvete Badivuku-Pantina, 2021. "The Impact of the Vocational Secondary Education in Kosovo’s Economic Development in 2002-2017," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 118-135.
- Atallah Alhosban & Issa Altarawneh, 2021. "The Role of Management and Teamwork in Helping the Internal Auditor to Cope with IT Environment," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 159-167.
- Huynh Thi Thu Suong & Tieu Van Trang, 2021. "Adoption of Supply Chain Model to Improve Terminal Device Distribution at Mobifone: Evidence from Vietnam," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 3-18.
- Ernani Hadiyati & Ferdian Hendrasto, 2021. "Entrepreneurial Marketing Strategy of Micro, Small and Medium Enterprises in Pandemic Covid-19 Era," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 178-191.
- Rehmat Karim & Normah Abdul Latip & Azizan Marzuki & Sajjad Haider & Memoona Nelofar & Faqeer Muhammad, 2021. "The Impact of 4Ps Marketing Mix in Tourism Development in the Mountain Areas: A Case Study," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 231-245.
- Nindyta Aisyah Dwityas & Rizki Briandana & Rohana Mijan & Richard & Diah Wardhani, 2021. "eWOM and Decision Making on the Use of e-Wallet Application By Indonesian Customers," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 181-193.
- Karolina Bielawska & Magdalena Grebosz-Krawczyk, 2021. "Consumers’ Choice Behaviour Toward Green Clothing," European Research Studies Journal, European Research Studies Journal, vol. 0(2 - Part ), pages 238-256.
- Barbara Wasikowska, 2021. "Consumer Neuroscience – The Application of Selected Neurobiological Methods in Consumer Research," European Research Studies Journal, European Research Studies Journal, vol. 0(2 - Part ), pages 1153-1162.
- Ilona & Urbanyi-Popiolek & Magdalena & Klopott, 2021. "The Cost of Hosting a Ferry Port: Assessing Baltic Ferry Ports’ Negative Impact on Urban Areas and their Strategies to Mitigate it," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 1070-1080.
- Karolina Bielawska & Magdalena Grebosz-Krawczyk, 2021. "Consumers’ Choice Behaviour Toward Green Clothing," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 238-256.
- Barbara Wasikowska, 2021. "Consumer Neuroscience – The Application of Selected Neurobiological Methods in Consumer Research," European Research Studies Journal, European Research Studies Journal, vol. 0(2B), pages 1153-1162.
- Marzanna Katarzyna & Witek-Hajduk & Anna Grudecka, 2021. "Multi-Sided Digital Platforms’ Application in SMEs’ Fashion Brands Internet-Enabled International Marketing," European Research Studies Journal, European Research Studies Journal, vol. 0(3 - Part ), pages 739-748.
- Grebowiec Mariusz, 2021. "Consumer Determinants of Purchasing Decisions on the Dairy Products Market," European Research Studies Journal, European Research Studies Journal, vol. 0(3 - Part ), pages 981-992.
- Marzanna Katarzyna & Witek-Hajduk & Anna Grudecka, 2021. "Multi-Sided Digital Platforms’ Application in SMEs’ Fashion Brands Internet-Enabled International Marketing," European Research Studies Journal, European Research Studies Journal, vol. 0(3B), pages 739-748.
- Grebowiec Mariusz, 2021. "Consumer Determinants of Purchasing Decisions on the Dairy Products Market," European Research Studies Journal, European Research Studies Journal, vol. 0(3B), pages 981-992.
- Ewa Koreleska, 2021. "Management of Innovations in Organic Food Distribution and their Impact in Times of Covid-19 Pandemic and Electronic Economy in Poland," European Research Studies Journal, European Research Studies Journal, vol. 0(4 - Part ), pages 506-516.
- Joanna Holub-Iwan & Teresa Kupczyk & Grzegorz Debita & Piotr Rupa, 2021. "Leadership and Effectiveness of Incubation of Start-Ups: Research Scheme for Next Generation Stage Gate," European Research Studies Journal, European Research Studies Journal, vol. 0(4 - Part ), pages 797-818.
- Grazyna Rosa, 2021. "Customer Preferences with Regard to Correspondence from an Energy Company," European Research Studies Journal, European Research Studies Journal, vol. 0(4 - Part ), pages 43-55.
- Witek-Hajduk & Marzanna Katarzyna & Grudecka & Anna, 2021. "“Made-In” Label, Socio-Demographic Characteristics and Income as Moderators of the Brand Types in Terms of the Country-of-Brand-Origin Impact on Consumers` Purchase Intentions," European Research Studies Journal, European Research Studies Journal, vol. 0(4 - Part ), pages 634-646.
- Szwacka-Mokrzycka Joanna, 2021. "Changes in Food Consumption of Polish Households in the 21st Century," European Research Studies Journal, European Research Studies Journal, vol. 0(4 - Part ), pages 686-698.
- Ewa Koreleska, 2021. "Management of Innovations in Organic Food Distribution and their Impact in Times of Covid-19 Pandemic and Electronic Economy in Poland," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 506-516.
- Joanna Holub-Iwan & Teresa Kupczyk & Grzegorz Debita & Piotr Rupa, 2021. "Leadership and Effectiveness of Incubation of Start-Ups: Research Scheme for Next Generation Stage Gate," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 797-818.
- Grazyna Rosa, 2021. "Customer Preferences with Regard to Correspondence from an Energy Company," European Research Studies Journal, European Research Studies Journal, vol. 0(4B), pages 43-55.
- Witek-Hajduk & Marzanna Katarzyna & Grudecka & Anna, 2021. "“Made-In” Label, Socio-Demographic Characteristics and Income as Moderators of the Brand Types in Terms of the Country-of-Brand-Origin Impact on Consumers` Purchase Intentions," European Research Studies Journal, European Research Studies Journal, vol. 0(4B), pages 634-646.
- Szwacka-Mokrzycka Joanna, 2021. "Changes in Food Consumption of Polish Households in the 21st Century," European Research Studies Journal, European Research Studies Journal, vol. 0(4B), pages 686-698.
- Wioletta Wereda & Grzegorz Pokorski, 2021. "The Crucial Element of Building Safe Relations between the Enterprise and its Stakeholders: Communication through Traditional Methods and Social Media," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 511-527.
- Justyna Malysiak & Piotr Wojnarowicz, 2021. "Gord and Knights Tournament in Byczyna as an Example of History Management in Public Space – Interactive Historical Marketing and its Educational and Promotional Values," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 609-622.
- Magdalena Rzemieniak & Joanna Wyrwisz & Katarzyn Toborek, 2021. "The Relationship between Consumers‘ Characteristics and the Expectations towards a Brand‘s Value," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 264-277.
- Olha Fedirko & Tetiana Zatonatska & Tomasz Wolowiec & Stanislaw Skowron, 2021. "Data Science and Marketing in E-Commerce Amid COVID-19 Pandemic," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 3-16.
- Joanna Wyrwisz & Jacek Dziwulski, 2021. "Sustainability as a Brand Power Factor in the Women's and Men's Assessment," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 357-367.
- Karolina Werner-Lewandowsk & Piotr Lubinski & Jolanta Sloniec, 2021. "The Effect of Covid-19 on Consumer Behavior in Poland - Preliminary Research Results," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 405-416.
- Barbara Szymoniuk & Stanisław Skowron, 2021. "Explosions in Demand: An Analysis of Polish Customers` Insights," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 475-491.
- Agnieszka Walczak-Skałecka & Elena Mieszajkina, 2021. "The Influence of Start-up Capital on Building a Personal Brand," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 706-715.
- Agnieszka Bojanowska & Barbara Buraczynska & Anna Zelazna, 2021. "Customers’ Perception and Company-Customer Relationship," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 87-98.
- Wioletta Wereda & Grzegorz Pokorski, 2021. "The Crucial Element of Building Safe Relations between the Enterprise and its Stakeholders: Communication through Traditional Methods and Social Media," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 511-527.
- Justyna Malysiak & Piotr Wojnarowicz, 2021. "Gord and Knights Tournament in Byczyna as an Example of History Management in Public Space – Interactive Historical Marketing and its Educational and Promotional Values," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 609-622.
- Karolina Ertmanska, 2021. "Sustainable Consumption Among Youth Consumers," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 203-219.
- Adam Rudzewicz & Anna Strychalska-Rudzewicz, 2021. "The Influence of Brand Trust on Consumer Loyalty," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 454-470.
- Andrzej Dudek & Daria Jaremen & Izabela Michalska-Dudek & Marek Walesiak, 2021. "Analysis of Changes in Shopping Behaviour of Package Holidays Purchasers Caused by the COVID-19 Pandemic," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 691-707.
- Zdzislawa Dacko-Pikiewicz & Jacek Wodz & Karolina Walancik-Ryba & Wojciech Pikiewicz, 2021. "Remote Education during the COVID-19 Pandemic," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 112-126.
- Lukasz Wroblewski & Marek Walancik, 2021. "The Relationship Between the Inhabitants of the City Divided by the Border with Polish and Czech Cultural Institutions in the Context of Cultural Education," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 127-142.
- Grzegorz Ciechanowski, 2021. "Building the Public Image of a Leader: The Case of Politicians Visiting Polish Military Contingents," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 162-172.
- Marek Walancik & Janusz Morbitzer, 2021. "Symbols of Multiculturalism in the Public Space of a Border Town," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 960-970.
- Magdalena Rzemieniak & Joanna Wyrwisz & Katarzyn Toborek, 2021. "The Relationship between Consumers‘ Characteristics and the Expectations towards a Brand‘s Value," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 264-277.
- Olha Fedirko & Tetiana Zatonatska & Tomasz Wolowiec & Stanislaw Skowron, 2021. "Data Science and Marketing in E-Commerce Amid COVID-19 Pandemic," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 3-16.
- Joanna Wyrwisz & Jacek Dziwulski, 2021. "Sustainability as a Brand Power Factor in the Women's and Men's Assessment," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 357-367.
- Karolina Werner-Lewandowsk & Piotr Lubinski & Jolanta Sloniec, 2021. "The Effect of Covid-19 on Consumer Behavior in Poland - Preliminary Research Results," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 405-416.
- Barbara Szymoniuk & Stanisław Skowron, 2021. "Explosions in Demand: An Analysis of Polish Customers` Insights," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 475-491.
- Agnieszka Walczak-Skałecka & Elena Mieszajkina, 2021. "The Influence of Start-up Capital on Building a Personal Brand," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 706-715.
- Agnieszka Bojanowska & Barbara Buraczynska & Anna Zelazna, 2021. "Customers’ Perception and Company-Customer Relationship," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 87-98.
- Karolina Ertmanska, 2021. "Sustainable Consumption Among Youth Consumers," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 3), pages 203-219.
- Adam Rudzewicz & Anna Strychalska-Rudzewicz, 2021. "The Influence of Brand Trust on Consumer Loyalty," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 3), pages 454-470.
- Andrzej Dudek & Daria Jaremen & Izabela Michalska-Dudek & Marek Walesiak, 2021. "Analysis of Changes in Shopping Behaviour of Package Holidays Purchasers Caused by the COVID-19 Pandemic," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 3), pages 691-707.
- Zdzislawa Dacko-Pikiewicz & Jacek Wodz & Karolina Walancik-Ryba & Wojciech Pikiewicz, 2021. "Remote Education during the COVID-19 Pandemic," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 4), pages 112-126.
- Lukasz Wroblewski & Marek Walancik, 2021. "The Relationship Between the Inhabitants of the City Divided by the Border with Polish and Czech Cultural Institutions in the Context of Cultural Education," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 4), pages 127-142.
- Grzegorz Ciechanowski, 2021. "Building the Public Image of a Leader: The Case of Politicians Visiting Polish Military Contingents," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 4), pages 162-172.
- Marek Walancik & Janusz Morbitzer, 2021. "Symbols of Multiculturalism in the Public Space of a Border Town," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 4), pages 960-970.
- Erwin Schlögl, 2021. "Prerequisites for Customer Orientation," European Journal of Multidisciplinary Studies Articles, Revistia Research and Publishing, vol. 2, September.
- Enrico Parisio & Fabio Mongelli, 2021. "Place identity design nel quartiere San Lorenzo a Roma," ECONOMIA E SOCIET? REGIONALE, FrancoAngeli Editore, vol. 0(3), pages 103-117.
- Alexey A. Artemiev, 2021. "The Flow of Dividends to the Seller: Customs Valuation Methodology," Finansovyj žhurnal — Financial Journal, Financial Research Institute, Moscow 125375, Russia, issue 3, pages 104-115, June.
- Muhammad Tanveer & Harsandaldeep Kaur & George Thomas & Haider Mahmood & Mandakini Paruthi & Zhang Yu, 2021.
"Mobile Phone Buying Decisions among Young Adults: An Empirical Study of Influencing Factors,"
Sustainability, MDPI, vol. 13(19), pages 1-18, September.
- Tanveer, Muhammad & Kaur, Harsandaldeep & Paruthi, Mandakini & Thomas, George & Mahmood, Haider, 2021. "Mobile Phone Buying Decisions Among Young Adults: An Empirical Study of Influencing Factors," MPRA Paper 109251, University Library of Munich, Germany.
- Marco Antonio RÃos Ponce & MarÃa Elena Castro Rivera & Juan Francisco à lvarez Valencia, 2021. "¿Can Corporate Social Responsibility Influence Consumer Behavior?," Economia Coyuntural,Revista de temas de perspectivas y coyuntura, Instituto de Investigaciones Economicas y Sociales 'Jose Ortiz Mercado' (IIES-JOM), Facultad de Ciencias Economicas, Administrativas y Financieras, Universidad Autonoma Gabriel Rene Moreno, vol. 6(2), pages 59-90.
- KL Sharp, 2021. "Students' Attitudes towards the Use of a Virtual Learning Environment with the Presence of Advertisements: Pilot Study," GATR Journals gjbssr594, Global Academy of Training and Research (GATR) Enterprise.
- Kirsty-Lee Sharp, 2021. "A Pilot Study of Brand Loyalty in Generation Y of Technical and Vocational Education Training Colleges," GATR Journals gjbssr603, Global Academy of Training and Research (GATR) Enterprise.
- Mustika Sufiati Purwanegara, 2021. "Stakeholders' Participatory Framework in Rice Agribusiness," GATR Journals jber200, Global Academy of Training and Research (GATR) Enterprise.
- DIF Aicha, 2021. "Co-Creation Strategy, New Challenges in Entrepreneurship Education," GATR Journals jber205, Global Academy of Training and Research (GATR) Enterprise.
- Runato A. Basa�es, 2021. "Work Engagement of Public Elementary School Teachers and Organizational Support," GATR Journals jmmr263, Global Academy of Training and Research (GATR) Enterprise.
- Premruedee Jitkuekul, 2021. "Factors affecting Brand Loyalty on Green Product Consumption," GATR Journals jmmr264, Global Academy of Training and Research (GATR) Enterprise.
- Richard Fedorko, 2021. "ROPO and Reverse ROPO Effect in Gender-Generation Characteristics," GATR Journals jmmr265, Global Academy of Training and Research (GATR) Enterprise.
- Ing. Ludov�t Nasti�in, 2021. "Brand Engagement in the Light of Post Content Type on the Facebook Platform in the Selected Industry," GATR Journals jmmr266, Global Academy of Training and Research (GATR) Enterprise.
- Shelley B Beck, 2021. "Assessing SME Perceptions of Using Green Social Media Marketing," GATR Journals jmmr269, Global Academy of Training and Research (GATR) Enterprise.
- Fairuz Chowdhury, 2021. "The Impact of Culture on Impulse Buying Behavior in Bangladesh," GATR Journals jmmr270, Global Academy of Training and Research (GATR) Enterprise.
- Wenny Pebrianti, 2021. "Online Relationship Marketing and Customer Loyalty Based on Signalling Theory," GATR Journals jmmr271, Global Academy of Training and Research (GATR) Enterprise.
- Kurniawati, 2021. "The Determinant of Positive eWOM Intention: Perspective Social Media Users," GATR Journals jmmr277, Global Academy of Training and Research (GATR) Enterprise.
- ADAMOU HADJI Mohamadou, 2021. "Cameroonian Consumers' Attitude towards Tv Advertising Form and Content," GATR Journals jmmr279, Global Academy of Training and Research (GATR) Enterprise.
- Sook Fern Yeo, 2021. "COVID-19: Online Fashion Purchase Intention among Millennials," GATR Journals jmmr280, Global Academy of Training and Research (GATR) Enterprise.
- Costa Synodinos, 2021. "Generation Y students' purchase behaviour toward organic foods in South Africa," GATR Journals jmmr282, Global Academy of Training and Research (GATR) Enterprise.
- Richard Fedorko, 2021. "Gender Differences in the Perception of Selected Aspectsof Social Media as Part of Ecommerce Activities during a Pandemic," GATR Journals jmmr286, Global Academy of Training and Research (GATR) Enterprise.
- Thomas-Agnan, Christine & Laurent, Thibault & Ruiz-Gazen, Anne & Nguyen, T.H.A & Chakir, Raja & Lungarska, Anna, 2020.
"Spatial simultaneous autoregressive models for compositional data: Application to land use,"
TSE Working Papers
20-1098, Toulouse School of Economics (TSE).
- Christine Thomas-Agnan & Thibault Laurent & Anne Ruiz-Gazen & Thi-Huong-An Nguyen & Raja Chakir & Anna Lungarska, 2021. "Spatial Simultaneous Autoregressive Models for Compositional Data: Application to Land Use [Modèles autorégressifs spatiaux simultanés pour les données compositionnelles : Application à l'utilisati," Post-Print hal-03247387, HAL.
- Youssef El Archi & Brahim Benbba, 2021. "Adoption et utilisation des outils digitaux dans les organisations touristiques : Cas de la destination Agadir," Post-Print hal-03458377, HAL.
- Marc Bourreau & Yutec Sun & Frank Verboven, 2021.
"Market Entry, Fighting Brands, and Tacit Collusion: Evidence from the French Mobile Telecommunications Market,"
American Economic Review, American Economic Association, vol. 111(11), pages 3459-3499, November.
- Marc Bourreau & Yutec Sun & Frank Verboven, 2021. "Market Entry, Fighting Brands and Tacit Collusion: Evidence from the French Mobile Telecommunications Market," Post-Print halshs-03352449, HAL.
- Schmitt, Julia & Miller, Klaus M. & Skiera, Bernd, 2021.
"The Impact of Privacy Laws on Online User Behavior,"
HEC Research Papers Series
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- Julia Schmitt & Klaus Miller & Bernd Skiera, 2021. "The Impact of Privacy Laws on Online User Behavior," Working Papers hal-03857505, HAL.
- Julia Schmitt & Klaus M. Miller & Bernd Skiera, 2021. "The Impact of Privacy Laws on Online User Behavior," Papers 2101.11366, arXiv.org, revised Oct 2021.
- Đurđana Ozretić Došen & Ana Buljat, 2021. "Marketing Usluga Dominikanskih Muzeja U Republici Hrvatskoj," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 72(2), pages 224-248.
- Ivana Pavlić & Katija Vojvodić & Barbara Puh, 2021. "Exploring Loyalty Of Generation X In A Retail Store Context," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 72(3), pages 431-448.
- Dubravka SinÄ ić Ćorić & Lucija Babić, 2021. "Istraå½Ivanje Prakse Hrvatskih Poduze A U Razvoju I Upravljanju Markom Poslovne Usluge," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 72(4), pages 571-596.
- Tanja Komarac & Stjepan Bešlić, 2021. "Uvid U Percepciju Muzeja I Mogućnosti Poboljšanja Usluge Muzeja: Perspektiva Studenata," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 72(3), pages 358-376.
- Johansson, Anders C. & Zhu, Zhen, 2021. "Reputational Assets and Social Media Marketing Activeness: Empirical Insights from China," Stockholm School of Economics Asia Working Paper Series 2021-53, Stockholm School of Economics, Stockholm China Economic Research Institute.
- Denis Klimanov & Olga Tretyak & Uri Goren & Timothy White, 2021. "Transformation of Value in Innovative Business Models: The Case of Pharmaceutical Market," Foresight and STI Governance (Foresight-Russia till No. 3/2015), National Research University Higher School of Economics, vol. 15(3), pages 52-65.
- PURCAREA, Ioan Matei, 2021. "Marketing 5.0, Society 5.0, Leading-Edge Technologies, New CX, and New Engagement Capacity within the Digital Transformation," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(1), pages 35-53, April.
- PURCAREA, Ioan Matei, 2021. "E-Commerce Contribution In Sustainable Development: Towards A New Era Of Safe And More Sustainable Products," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(1), pages 61-100, April.
- PURCAREA, Ioan Matei, 2021. "Digital Marketing and Ecommerce in the Digital Neo-Economy, Discovering by Learning in the New Era of Innovation, and Re-engaging the Marketing Team," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(2), pages 16-31, August.
- PURCAREA, Ioan Matei, 2021. "The Impact of Robotics on E-commerce, and the Challenge of Delivering Great CX," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(3), pages 14-39, October.
- PURCAREA, Ioan Matei, 2021. "Digital Maturity improved by Digital Marketing in Harmony with e-commerce," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(4), pages 13-24, December.
- PURCAREA, Ioan Matei, 2021. "Considerations regarding the effects of Industrie 4.0 on e-commerce," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(4), pages 34-112, December.
- Christos AMOIRADIS & Mariya STANKOVA & Efstathios VELISSARIOU & Christos Ap. LADIAS, 2021. "Sustainability Analysis Of Greece'S Promotion As A Tourism Destination," Regional Science Inquiry, Hellenic Association of Regional Scientists, vol. 0(2), pages 227-238, June.
- Karen A. Blotnicky & Amy Thurlow, 2021. "The Influence Of Public Relations And Communication Functions On Perceptions Of Organizational Success, Innovation And Reputation," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 14(1), pages 1-17.
- Alicia De la Pena De Leon & Juan Bernardo Amezcua Nunez & Juana Maria Saucedo Soto & Victoria Sofia Garcia Estrada, 2021. "Alexa: I Need Some Privacy Alexa: Necesito Privacidad," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 9(1), pages 83-93.
- Emperatriz Londono Aldana & Maria Eugenia Navas RÃos & Wilson E. Perez Rios, 2021. "Senior Citizen In Cartagena De Indias: Needs, Interests And Preferences For Clothing El Adulto Mayor En Cartagena De Indias: Necesidades, Gustos Y Preferencias Por Las Prendas De Vestir," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 14(1), pages 13-27.
- Muhammad Amiruddin Al- Farisi & Latifah Putranti & Nuraini Desty Nurmasari, 2021. "Examination Of Muslim Consumers’ Intentions To Eat At Fine Dining Restaurants," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, vol. 7(1), pages 155-180, February.
- Mohamad Isa Abd Jalil & Suddin Lada & Mohd Ashari Bakri & Zakiah Hassan, 2021. "Halal Cosmetics Repurchase Intention: The Role Of Marketing In Social Media," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, vol. 7(4), pages 629-650, November.
- Muhammad Amiruddin Al- Farisi & Latifah Putranti & Nuraini Desty Nurmasari, 2021. "Examination Of Muslim Consumers’ Intentions To Eat At Fine Dining Restaurants," Bulletin of Monetary Economics and Banking, Bank Indonesia, vol. 7(1), pages 155-180.
- Mohamad Isa Abd Jalil & Suddin Lada & Mohd Ashari Bakri & Zakiah Hassan, 2021. "Halal Cosmetics Repurchase Intention: The Role Of Marketing In Social Media," Bulletin of Monetary Economics and Banking, Bank Indonesia, vol. 7(4), pages 629-650.
- Kumari Anshu & Loveleen Gaur & Gurmeet Singh & Gurmeet Rabinder Singh, 2021. "Co-creation: Interface for Online Affective Experience and Repurchase Intention," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 20(2), pages 1-25, September.
- Kumari Anshu & Loveleen Gaur & Gurmeet Singh & Gurmeet Rabinder Singh, 2021. "Co-creation: Interface for Online Affective Experience and Repurchase Intention," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 20(2), pages 161-185, September.
- A. Arun Kumar & Ebad Ur Rahman & T. Sowmyya, 2021. "Inclination o f Indian Youth Towards Video Streaming Platforms," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 20(3), pages 233-247, December.
- Neha Rani & Dr. Anuj Goel, 2021. "Impact of Diversity Management Practices on Performance of Teachers in Higher Education Sector," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 16(1), pages 36-41, April.
- MIHĂIȚĂ Niculae & COMAN Iuliana, 2021. "Investigating the Decision Process of Artwork Acquisition Before and During the COVID Pandemic," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 02, June.
- Erkan Bil & Erkan Özdemir, 2021. "The effect of technological innovation capabilities on companies' innovation and marketing performance: A field study on Technopark companies in Turkey," JOURNAL OF LIFE ECONOMICS, Holistence Publications, vol. 8(3), pages 361-378, July.
- Nilsun Sarıyer, 2021. "Detection of consumers' cynical behaviors with netnography," JOURNAL OF LIFE ECONOMICS, Holistence Publications, vol. 8(4), pages 485-497, October.
- Khalil Israfilzade, 2021. "Conversational marketing as a framework for interaction with the customer: Development & validation of the conversational agent's usage scale," JOURNAL OF LIFE ECONOMICS, Holistence Publications, vol. 8(4), pages 533-546, October.
- Petra Jílková & Petra Králová, 2021. "Digital Consumer Behaviour and eCommerce Trends during the COVID-19 Crisis," International Advances in Economic Research, Springer;International Atlantic Economic Society, vol. 27(1), pages 83-85, February.
- Raoul Kübler & Rouven Seifert & Michael Kandziora, 2021. "Content valuation strategies for digital subscription platforms," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 45(2), pages 295-326, June.
- Nicoletta Buratti & Giorgia Profumo & Luca Persico, 2021. "The impact of market orientation on university spin-off business performance," Journal of International Entrepreneurship, Springer, vol. 19(1), pages 104-129, March.
- Dan Yavorsky & Elisabeth Honka & Keith Chen, 2021. "Consumer search in the U.S. auto industry: The role of dealership visits," Quantitative Marketing and Economics (QME), Springer, vol. 19(1), pages 1-52, March.
- Pradeep K. Chintagunta & Junhong Chu, 2021. "Geography as branding: Descriptive evidence from Taobao," Quantitative Marketing and Economics (QME), Springer, vol. 19(1), pages 53-92, March.
- Hui Li, 2021. "Are e-books a different channel? Multichannel management of digital products," Quantitative Marketing and Economics (QME), Springer, vol. 19(2), pages 179-225, June.
- Caio Waisman, 2021. "Selling mechanisms for perishable goods: An empirical analysis of an online resale market for event tickets," Quantitative Marketing and Economics (QME), Springer, vol. 19(2), pages 127-178, June.
- Wayne Taylor & Brett Hollenbeck, 2021.
"Leveraging loyalty programs using competitor based targeting,"
Quantitative Marketing and Economics (QME), Springer, vol. 19(3), pages 417-455, December.
- Hollenbeck, Brett & Taylor, Wayne, 2019. "Leveraging Loyalty Programs Using Competitor Based Targeting," MPRA Paper 92900, University Library of Munich, Germany.
- Günter J. Hitsch & Ali Hortaçsu & Xiliang Lin, 2021. "Prices and promotions in U.S. retail markets," Quantitative Marketing and Economics (QME), Springer, vol. 19(3), pages 289-368, December.
- Peter Landry, 2021. "Keywords, limited consideration, and organic product listings," Quantitative Marketing and Economics (QME), Springer, vol. 19(3), pages 505-566, December.
- Robert Donnelly & Francisco J.R. Ruiz & David Blei & Susan Athey, 2021.
"Counterfactual inference for consumer choice across many product categories,"
Quantitative Marketing and Economics (QME), Springer, vol. 19(3), pages 369-407, December.
- Rob Donnelly & Francisco R. Ruiz & David Blei & Susan Athey, 2019. "Counterfactual Inference for Consumer Choice Across Many Product Categories," Papers 1906.02635, arXiv.org, revised Aug 2023.
- Hámori, Balázs, 2021. "A figyelem ökonómiája. A vevők meghódításának új módszerei és csatornái [Economy of attention - new methods and channels for receiving customers]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(1), pages 96-124.
- Cesar Norabuena Mendoza & Antonio Huamán Osorio & Edwin Ramirez Asis, 2021. "Modelo de Ecuaciones Estructurales (Con estimación PLS) basado en calidad de servicio y lealtad del Cliente de las Cajas Rurales Peruanas," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 18, pages 3-14, July-Dece.
- Yiquan Gu & Leonardo Madio & Carlo Reggiani, 2022.
"Data brokers co-opetition [The impact of big data on firm performance: an empirical investigation],"
Oxford Economic Papers, Oxford University Press, vol. 74(3), pages 820-839.
- Yiquan Gu & Leonardo Madio & Carlo Reggiani, 2019. "Data Brokers Co-Opetition," CESifo Working Paper Series 7523, CESifo.
- Yiquan Gu & Leonardo Madio & Carlo Reggiani, 2021. "Data Brokers Co-Opetition," Working Papers 202101, University of Liverpool, Department of Economics.
- Yiquan Gu & Leonardo Madio & Carlo Reggiani, 2019.
"Exclusive Data, Price Manipulation and Market Leadership,"
CESifo Working Paper Series
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- Yiquan Gu & Leonardo Madio & Carlo Reggiani, 2021. "Exclusive Data, Price Manipulation and Market Leadership," Working Papers 202102, University of Liverpool, Department of Economics.
- Doina Gurita, 2021. "Brand Identity. The Echo of Mental Associations," Anuarul Universitatii „Petre Andrei” din Iasi / Year-Book „Petre Andrei” University from Iasi, Fascicula: Drept, Stiinte Economice, Stiinte Politice / Fascicle: Law, Economic Sciences, Political Scien, Editura Lumen, Department of Economics, vol. 28, pages 174-188, December.
- Doina Gurita, 2021. "Studies Regarding Placebo and Nocebo Effect in Marketing," Anuarul Universitatii „Petre Andrei” din Iasi / Year-Book „Petre Andrei” University from Iasi, Fascicula: Drept, Stiinte Economice, Stiinte Politice / Fascicle: Law, Economic Sciences, Political Scien, Editura Lumen, Department of Economics, vol. 28, pages 189-196, December.
- Cloos, Janis & Mohr, Svenja, 2022.
"Acceptance of data sharing in smartphone apps from key industries of the digital transformation: A representative population survey for Germany,"
Technological Forecasting and Social Change, Elsevier, vol. 176(C).
- Svenja Mohr & Janis Cloos, 2021. "Acceptance of Data Sharing in Smartphone Apps from Key Industries of the Digital Transformation: A Representative Population Survey for Germany," MAGKS Papers on Economics 202102, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
- saeedi , fatemeh & danaei , abolfazl & zargar , seyyed mohammad, 2021. "A Stepwise Model of Customer Experience Management for Iranian ICT Sector," Journal of Money and Economy, Monetary and Banking Research Institute, Central Bank of the Islamic Republic of Iran, vol. 16(1), pages 115-134, March.
- Edward T. Vieira, Jr. & Susan Grantham & Susan D. Sampson, 2021. "Corporate Social Responsibility and Its Reporting From a Management Control System Perspective," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 19(2 (Summer), pages 127-144.
- Tamás Sikos T. & Vanda Papp & András Kovács, 2021. "Panic Buying in Hungary During Covid-19 Pandemic," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 17(01), pages 53-65.
- Bart J. Bronnenberg & Jean-Pierre H. Dubé & Joonhwi Joo, 2021. "Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry," NBER Working Papers 28618, National Bureau of Economic Research, Inc.
- Diego Aparicio & Zachary Metzman & Roberto Rigobon, 2021. "The Pricing Strategies of Online Grocery Retailers," NBER Working Papers 28639, National Bureau of Economic Research, Inc.
- Ariel Pakes & Jack R. Porter & Mark Shepard & Sophie Calder-Wang, 2021. "Unobserved Heterogeneity, State Dependence, and Health Plan Choices," NBER Working Papers 29025, National Bureau of Economic Research, Inc.
- Katherine Meckel & Bradley Shapiro, 2021. "Depression and Shopping Behavior," NBER Working Papers 29462, National Bureau of Economic Research, Inc.
- Savica Dimitrieska & Tanja Efremova, 2021. "Colors In The International Marketing," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 9(1), pages 78-86.
- Savica Dimitrieska & Tanja Efremova, 2021. "Loyalty Programs: Do Companies Really Make Consumers Loyal?," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 9(2), pages 23-32.
- Savica Dimitrieska & Tanja Efremova, 2021. "The Effectiveness Of The Influencer Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 18(1), pages 109-118.
- Dinka Zlateva, 2021. "Building Consumer Engagement Through Content Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 18(1), pages 119-127.
- Elena Stavrova & Dinka Zlateva & Lubomira Pinelova, 2021. "The Digital Transformation In The Service Of Business," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 18(1), pages 128-136.
- Milen Filipov, 2021. "Branding A City With Film Festivals," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 18(1), pages 137-143.
- Rosa‐Branca Esteves & Qihong Liu & Jie Shuai, 2022.
"Behavior‐based price discrimination with nonuniform distribution of consumer preferences,"
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"The Market for Fake Reviews,"
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"Mobile Phone Buying Decisions among Young Adults: An Empirical Study of Influencing Factors,"
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- Sarimehmet, Ayse Sarimehmet & Aydin, Samet, 2021. "Branding Of Private Label Products By Product Category: A Model Suggestion For Fmcg Market," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 12(1), pages 19-31.
- Stere STAMULE, 2021. "Consumer Ethnocentrism: a Concept to Support the Increase the Economic Resilience of a Market," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 22(1), pages 28-46, January.
- Mihai C. ORZAN & Adina I. ZARA & Stefan C. CAESCU & Mihaela E. CONSTANTINESCU & Olguta A. ORZAN, 2021. "Social Media Networks as a Business Environment, During COVID-19 Crisis Tunisia and Turkey," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 22(1), pages 64-73, January.
- Andrei BADIN, 2021. "Performing Arts – How do we Survive the Pandemic?," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 22(1), pages 87-101, January.
- Gheorghe MINCULETE & Ghiță BÂRSAN & Polixenia OLAR, 2021. "Conceptual Approaches of Industry 5.0. Correlative Elements with Supply Chain Management 5.0," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 22(5), pages 622-635, December.
- Anjan Bharali & Chimun Kr. Nath, 2021. "Power of Advertising Claims for Credence Goods: Can It shape the Placebo Effect and Repurchase Decisions?," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 22(2), pages 49-67, December.
- Saad Azmat & Haiqa Ali & Kym Brown & Michael Skully, 2021. "Persuasion in Islamic finance," Australian Journal of Management, Australian School of Business, vol. 46(2), pages 272-286, May.
- Nitika Garg & Rahul Govind & Anish Nagpal, 2021. "Message framing effects on food consumption: A social marketing perspective," Australian Journal of Management, Australian School of Business, vol. 46(4), pages 690-716, November.
- Pouya Zargar & Panteha Farmanesh, 2021. "Satisfaction and Loyalty in Local Food Festival: Do Switching Barriers Matter?," SAGE Open, , vol. 11(4), pages 21582440211, October.
- Marc Möller-Boldt, 2021. "Sind konkrete Umweltslogans wirksamer als Greenwashing? Eine Experimentaluntersuchung zu Verbraucher-Schlussfolgerungen aus Werbebotschaften," IZNE Working Paper Series 21/5, International Centre for Sustainable Development (IZNE), Bonn-Rhein-Sieg University of Applied Sciences.
- Ladislav Vagner, 2021. "The impact of social marketing activities on the performance of non-profit organizations," Proceedings of Business and Management Conferences 12713396, International Institute of Social and Economic Sciences.
- Bilge Nur Öztürk, 2021. "The Environmentalist Movement in the World and Environmental Studies in the Marketing Literature," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(12), pages 37-54.
- Afsarul Islam & Nishath Anjum & Imran Ahmed, 2021. "Predicting Consumers’ Intention to Shop Online in an Emerging Market: A COVID-19 Perspective," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(12), pages 4-18.
- Klaudia Macias, 2021. "Femvertising and Its Perception by Polish Female Consumers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(12), pages 55-69.
- Anne Njonjo & Winnie Njeru & Francis Kibera & Joseph Owino, 2021. "Marketing Strategies and Export Performance of Fresh Produce Firms in Kenya," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(13), pages 37-56.
- Charlene Eksteen & Michael Humbani, 2021. "Understanding Proximity Mobile Payments Adoption in South Africa: A Perceived Risk Perspective," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(13), pages 4-21.
- Michal Scibor-Rylski, 2021. "The Effectiveness of Gamifi cation in the Online and Offline Qualitative Marketing Research," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(13), pages 57-65.
- Jaroslaw Wozniczka, 2021. "Factors Affecting Location-Based Mobile Advertising Effects: An Integrative Perspective (Czynniki roznicujace efekty reklamy mobilnej opartej na geolokalizacji odbiorcy: podejscie zintegrowane)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 19(91), pages 107-123.
- Anna Rogala, 2021. "New Concepts of Marketing Communication as the Answer to Challenges Resulting from Changes in the Area of Consumer Information Behaviors (Nowe koncepcje komunikacji marketingowej jako odpowiedz na wyz," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 19(91), pages 124-135.
- Wojciech Grzegorczyk, 2021. "Marketing Activities of Lodz Voivodeship Companies on Foreign Markets – Research Findings (Dzialania marketingowe przedsiebiorstw wojewodztwa Lodzkiego na rynkach zagranicznych – wyniki badan)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 19(91), pages 136-145.
- Wioletta Krawiec, 2021. "Managers of Cultural Institutions and Their Importance for the Activities Related to Building the City Brand – Results of Qualitative Research (Menedzerowie instytucji kultury i ich znaczenie dla dzia," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 19(91), pages 146-164.
- Malgorzata Wiscicka-Fernando, 2021. "Crowdfunding as an Internet Tool Used for Establishing Relationships With the Customer – A Concept Paper (Crowdfunding jako narzedzie do budowania relacji z klientami)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 19(91), pages 165-176.
- Bogdan Gregor & Beata Gotwald, 2021. "Perception of Artificial Intelligence by Customers of Science Centers (Percepcja sztucznej inteligencji przez klientow centrów nauki)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 19(91), pages 29-38.
- Thi Hong Ngoc Nguyen, 2021. "A Review of Customer Acceptance and Mobile Marketing (Przeglad akceptacji klientów i marketingu mobilnego)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 19(91), pages 51-64.
- Barbara Mroz-Gorgon & Michael Haenlein, 2021. "Corporate Rebranding and Its Meaning – Theory Perspective (Rebranding korporacyjny i jego znaczenie – perspektywa teoretyczna)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 19(91), pages 76-90.
- Magdalena Kowalska & Martyna Kostrzewska & Kristina Petljak, 2021. "The Significance and Evaluation of Selected Online Communication Tools – A Comparative Analysis of Young Consumers from Poland, Croatia and China (Znaczenie i ocena wybranych narz??dzi komunikacji onl," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 19(91), pages 91-106.
- Ewa Prymon-Rys & Agnieszka Galarowicz, 2021. "Buying Behaviors of Polish Consumers During the Pandemic Lockdown – Research Results (Zachowania zakupowe Polakow podczas pandemii - wyniki badan)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 19(94), pages 19-37.
- Grzegorz Maciejewski & Piotr Krowicki, 2021. "Virtual Environment as a Space of Shopping Center Customer Engagement (Srodowisko wirtualne jako przestrzen zaangazowania klienta centrum handlowego)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 19(94), pages 81-100.
- Adam Oleksiuk, 2021. "Pricing Strategies – Comparative Analysis of Non-Exporting Enterprises and of Intense Exporters Based on the Example of Polish SMEs (Strategie cenowe – analiza porownawcza nieeksportujacych przedsiebi," Research Reports, University of Warsaw, Faculty of Management, vol. 1(34), pages 5-17.
- Joanna Chlebiej, 2021. "Reklama suplementow diety a reklama leków – podobienstwa i roznice (Advertising of dietary supplements and advertising of drugs – similarieties and differences)," Research Reports, University of Warsaw, Faculty of Management, vol. 1(34), pages 75-82.
- Neviana Krasteva, 2021. "The Artificial Intelligence And Contemporary Marketing," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, vol. 20(1), pages 109-129, September.
- Alexandra Christopoulou & Panos Gialelis, 2021. "Addressing the Challenge of Customer Management for SMEs," SPOUDAI Journal of Economics and Business, SPOUDAI Journal of Economics and Business, University of Piraeus, vol. 71(3-4), pages 68-85, July-Dece.
- Adil Zahoor, 2021. "Job crafting and service recovery performance: insight from Indian retail banking," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 48(1), pages 115-126, March.
- María Rocío Bonilla Quijada & José Luis Del Olmo Arriaga & David Andreu Domingo, 2021. "Insights into user engagement on social media. Findings from two fashion retailers," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(1), pages 125-137, March.
- Thomas Schulz & Markus Böhm & Heiko Gewald & Helmut Krcmar, 2021. "Smart mobility – an analysis of potential customers’ preference structures," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(1), pages 105-124, March.
- Martin Adam & Michael Wessel & Alexander Benlian, 2021. "AI-based chatbots in customer service and their effects on user compliance," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(2), pages 427-445, June.
- Laisong Kang & Shifeng Liu & Daqing Gong & Mincong Tang, 2021. "A personalized point-of-interest recommendation system for O2O commerce," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(2), pages 253-267, June.
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- Urvashi Tandon & Amit Mittal & Sridhar Manohar, 2021. "Examining the impact of intangible product features and e-commerce institutional mechanics on consumer trust and repurchase intention," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(4), pages 945-964, December.
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- Lea Susanne Faerber & Dennis C. Ahrholdt & Oliver Schnittka & Zeinab Rezvani, 2021. "Visitor characteristics matter: how the positive impact of visit duration on visitor satisfaction at visitor attractions is moderated," Journal of Business Economics, Springer, vol. 91(3), pages 333-351, April.
- Adnan Zogaj & Dieter K. Tscheulin & Jörg Lindenmeier & Stephan Olk, 2021. "Linking actual self-congruence, ideal self-congruence, and functional congruence to donor loyalty: the moderating role of issue involvement," Journal of Business Economics, Springer, vol. 91(3), pages 379-400, April.
- Enis Yakut & Ayse Gul Bayraktaroglu, 2021. "Consumer reactions to product recalls: the effects of intentionality, reputation, and public apology on purchase intentions," Journal of Business Economics, Springer, vol. 91(4), pages 527-564, May.
- Wujin Chu & Hyunsik Kim & Meeja Im, 2021. "Patience and the adoption of electric vehicles: an application of the dual-self model," Journal of Business Economics, Springer, vol. 91(6), pages 851-866, August.
- Björn Stöcker & Daniel Baier & Benedikt M. Brand, 2021. "New insights in online fashion retail returns from a customers’ perspective and their dynamics," Journal of Business Economics, Springer, vol. 91(8), pages 1149-1187, October.
- Debora Dhanya Amarnath & Uma Pricilda Jaidev, 2021. "Toward an integrated model of consumer reactance: a literature analysis," Management Review Quarterly, Springer, vol. 71(1), pages 41-90, February.
- Muhammad Waqas & Zalfa Laili Binti Hamzah & Noor Akma Mohd Salleh, 2021. "Customer experience: a systematic literature review and consumer culture theory-based conceptualisation," Management Review Quarterly, Springer, vol. 71(1), pages 135-176, February.
- Chen Qian & Stefan Seuring & Ralf Wagner, 2021. "Reviewing interfirm relationship quality from a supply chain management perspective," Management Review Quarterly, Springer, vol. 71(3), pages 625-650, July.
- Irene Kamenidou & Spyridon Mamalis & Ifigeneia Mylona & Evangelia Zoi Bara, 2021. "Comparing Five Generational Cohorts on Their Sustainable Food Consumption Patterns: Recommendations for Improvement Through Marketing Communication," Springer Proceedings in Business and Economics, in: Nicholas Tsounis & Aspasia Vlachvei (ed.), Advances in Longitudinal Data Methods in Applied Economic Research, pages 69-80, Springer.
- Dimitra Psefti & Ioulia Poulaki & Alkistis Papaioannou & Vicky Katsoni, 2021. "The Evolution of Online Travel Agencies in the Last Decade: E-Travel SA as an Exceptional Paradigm," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Ciná van Zyl (ed.), Culture and Tourism in a Smart, Globalized, and Sustainable World, pages 625-633, Springer.
- Antiopi Panteli & Aristotelis Kompothrekas & Constantinos Halkiopoulos & Basilis Boutsinas, 2021. "An Innovative Recommender System for Health Tourism," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Ciná van Zyl (ed.), Culture and Tourism in a Smart, Globalized, and Sustainable World, pages 649-658, Springer.
- Alexander M. Pakhalov & Liliya M. Dosaykina, 2021. "Enhancing Revisit Intention Through Emotions and Place Identity: A Case of the Local Theme Restaurant," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Ciná van Zyl (ed.), Culture and Tourism in a Smart, Globalized, and Sustainable World, pages 661-672, Springer.
- Constantinos Halkiopoulos & Maria Katsouda & Eleni Dimou & Antiopi Panteli, 2021. "Cultural and Tourism Promotion Through Digital Marketing Approaches. A Case Study of Social Media Campaigns in Greece," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Ciná van Zyl (ed.), Culture and Tourism in a Smart, Globalized, and Sustainable World, pages 695-708, Springer.
- Sandra Miranda & Patrícia Cunha & Margarida Duarte, 2021. "An integrated model of factors affecting consumer attitudes and intentions towards youtuber-generated product content," Review of Managerial Science, Springer, vol. 15(1), pages 55-73, January.
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- Harald Hruschka, 2021. "Comparing unsupervised probabilistic machine learning methods for market basket analysis," Review of Managerial Science, Springer, vol. 15(2), pages 497-527, February.
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- Mauricy A. Motta-Filho, 2021. "Brand experience manual: bridging the gap between brand strategy and customer experience," Review of Managerial Science, Springer, vol. 15(5), pages 1173-1204, July.
- Jörg Henseler & Manuela Guerreiro & Nelson de Matos, 2021. "The interplay of marketing and design," Review of Managerial Science, Springer, vol. 15(5), pages 1129-1137, July.
- Katharina Dowling & Lucas Stich & Martin Spann, 2021.
"An experimental analysis of overconfidence in tariff choice,"
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- Karl Akbari & Udo Wagner, 2021. "Playing When Paying and What Happens Next: Customer Satisfaction and Word-of-Mouth Intention in Gambled Price Promotions," Schmalenbach Journal of Business Research, Springer, vol. 73(2), pages 243-271, June.
- Md. Uzir Hossain Uzir & Abu Bakar Abdul Hamid & Ishraq Jerin & Ahmad Shaharudin Abdul Latiff & Ramayah Thurasamy, 2021. "Customer satisfaction and brand loyalty to electronic home appliances in Bangladesh: the contingent role of brand trust," SN Business & Economics, Springer, vol. 1(6), pages 1-35, June.
- Sandra Yesenia Pinzón-Castro & Gonzalo Maldonado-Guzmán & Elena Patricia Mojica-Carrillo & Rubén Michael RodrÃguez-González, 2021. "Open Innovation Practices, Product Development and Business Performance in Manufacturing Firms," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 11(4), pages 1-1.
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- Urszula Widelska & Marta Jarocka & Laima Jesevičiūtė-Ufartienė & Živilė Jezerskė, 2021. "Customer orientated leader – contribution to future research," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(3), pages 40-52, March.
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- Dominika Jakubowska, 2021. "Market differentiation potential of traditional food quality labels: consumer and producer expectation," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(1), pages 239-250, September.
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"If You Think 9-Ending Prices Are Low, Think Again,"
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- Avichai Snir & Daniel Levy, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Paper series 19-14, Rimini Centre for Economic Analysis.
- Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Preprints 198044, ZBW - Leibniz Information Centre for Economics.
- Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Papers 2019-06, Bar-Ilan University, Department of Economics.
- Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low,Think Again," Working Papers 006-19 JEL Codes: M30, M3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
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- Hayriye Sengun & Adnan Kara, 2021. "Cittaslow: Umbrella branding for Turkish cities," Upravlenets, Ural State University of Economics, vol. 12(3), pages 81-90, July.
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- Boycho Boychev, 2021. "Application Of The Benchmarking Approach In The Agricultural Sector," AGRIBUSINESS AND RURAL AREAS - ECONOMY, INNOVATION AND GROWTH 2021 CONFERENCE PROCEEDINGS, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 181-191, June.
- Zdravka Koleva, 2021. "Opportunities Of Gameworking In Interactive Online Communications Between Agricultural Producers And Consumers Of Their Products," AGRIBUSINESS AND RURAL AREAS - ECONOMY, INNOVATION AND GROWTH 2021 CONFERENCE PROCEEDINGS, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 192-201, June.
- Olufemi A. Ogunkoya & Emmanuel Y. Ogundele & Adeola E. Adetayo, 2021. "Knowledge Transfer and Business Performance: A Study of Manufacturing Organizations in Ogun State, the Federal Republic of Nigeria," Business & Management Compass, University of Economics Varna, issue 1, pages 86-101.
- Adeola E. Adetayo & Oludayo O. Ariyo & Adebiyi J. Abosede, 2021. "Effect of Product Attribute and Pricing Strategy on Multinational Firms Competitiveness," Business & Management Compass, University of Economics Varna, issue 2, pages 191-206.
- Oghenenyerhovwo Rita Inoni, 2021. "Customer Satisfaction and Repurchase Decision: Evidence from Fast Food Restaurants," Business & Management Compass, University of Economics Varna, issue 3, pages 309-329.
- Mukit Mohammad Mushfiqul Haque & Nabila Nusrat Jahan & Abdel-Razzaq Assim Ibrahim & Shaznin Kazi Fatema, 2021. "The Economic Influence on Consumers Buying Behavior in Islamic Countries: Evidence from the COVID-19 Economic Crisis," Economics, Sciendo, vol. 9(1), pages 179-203, June.
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- Fatoki Olawale, 2021. "Innovative Behavior and Firm Competitive Advantage: The Moderating Effect of Environmental Dynamism," Foundations of Management, Sciendo, vol. 13(1), pages 159-170, January.
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- Schneider Sandra, 2021. "Acceptance of mobile loyalty cards in the German B2C consumer goods market," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 57(1), pages 85-102, March.
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- Mkedder Nadjim & Bakir Mahmut & Lachachi Abdelheq, 2021. "Investigating the Antecedents of Purchase Intention Toward Local Dairy Products: An Empirical Study Based on the SOR Model," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 29(4), pages 124-148, December.
- Sobotkiewicz Dariusz & Waniowski Paweł, 2021. "Influence of the organizational structure of Polish passenger railways on the process of communication with customers," Management, Sciendo, vol. 25(2), pages 187-205, December.
- Ludwiczak Anna, 2021. "Using customer journey mapping to improve public services: A critical analysis of the literature," Management, Sciendo, vol. 25(2), pages 22-35, December.
- Pabian Angelika M., 2021. "The Market Functioning of Polish Higher Education Institutions in the Context of the Implementation of the Concept of Social Responsibility," Marketing of Scientific and Research Organizations, Sciendo, vol. 39(1), pages 1-24, March.
- Lim Chui Seong & Hong Kay Tze & Wong Siew Chin & Yee Louisa Hew Wei, 2021. "Interaction Effect of Country of Manufacture and Brand Awareness on Malaysian Young Adults Purchase Intention of Low Involvement Product," Marketing of Scientific and Research Organizations, Sciendo, vol. 39(1), pages 67-92, March.
- Pacierz Mateusz, 2021. "Image Management with the Use of Virtual Communication in Crisis Situations Based on the Example of the CD Projekt Capital Group," Marketing of Scientific and Research Organizations, Sciendo, vol. 41(3), pages 1-20, September.
- Stachowiak-Krzyżan Magda, 2021. "Involvement of Generation Z in the Communication Activities of Clothing Brands in Social Media — The Case of Poland," Marketing of Scientific and Research Organizations, Sciendo, vol. 41(3), pages 115-136, September.
- He Tingting, 2021. "Comparing Money and Time Donation: What Do Experiments Tell Us?," Marketing of Scientific and Research Organizations, Sciendo, vol. 41(3), pages 65-94, September.
- Shulhina Liudmyla, 2021. "Methodology for Forecasting Revenues from the Sale of Innovative Products in the Domestic Tourism Market," Marketing of Scientific and Research Organizations, Sciendo, vol. 41(3), pages 95-114, September.
- Majcher Sylwia, 2021. "A Survey of Polish Consumers’ Views on Health and Nutrition Claims Made on Food Packaging," Marketing of Scientific and Research Organizations, Sciendo, vol. 42(4), pages 1-16, December.
- Ankiel Magdalena & Samotyja Urszula, 2021. "Consumer Opinions on the Causes of Food Waste — Demographic and Economic Conditions," Marketing of Scientific and Research Organizations, Sciendo, vol. 42(4), pages 75-96, December.
- Kyguoliene Asta & Zikiene Kristina, 2021. "Impact of Brand Equity on Purchase Intentions Buying Food Products in Lithuania," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, vol. 43(3), pages 373-382, September.
- Špoljarić Anja, 2021. "Managing Crisis Communication Via Social Media," Naše gospodarstvo/Our economy, Sciendo, vol. 67(1), pages 23-32, March.
- Torbarina Matia & Čop Nina Grgurić & Jelenc Lara, 2021. "Logo Shape and Color as Drivers of Change in Brand Evaluation and Recognition," Naše gospodarstvo/Our economy, Sciendo, vol. 67(1), pages 33-45, March.
- Günther Maier, 2021. "Performance in B2B Sales: An Explanation of How Channel Management and Communication Influence a Firm’s Performance," Naše gospodarstvo/Our economy, Sciendo, vol. 67(3), pages 38-48, September.
- Krupka Zoran & Dobra Andreja & Vlašić Goran, 2021. "Factors Influencing the Perception of Destination Brand Luxuriousness," Naše gospodarstvo/Our economy, Sciendo, vol. 67(4), pages 74-86, December.
- Sirkeci Kübra & Arıkan Esra, 2021. "The Infinite Wardrobe: Female Consumers’ Value Perceptions Regarding Collaborative Consumption of Apparel," South East European Journal of Economics and Business, Sciendo, vol. 16(2), pages 150-170, December.
- Rocco Sanja, 2021. "The (Positive) Design Environment as a Prerequisite of Design Orientation," South East European Journal of Economics and Business, Sciendo, vol. 16(2), pages 17-42, December.
- Alt Mónika-Anetta & Vizeli Ibolya & Săplăcan Zsuzsa, 2021. "Banking with a Chatbot – A Study on Technology Acceptance," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 66(1), pages 13-35, April.
- Ujică Alexandra & Băbuţ Raluca, 2021. "Female Stereotypes in Romanian Advertising: An Interpretative Content Analysis," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 66(2), pages 25-37, August.
- Stoica Mihai, 2021. "Green Brand Positioning for Organic Food: A Content Analysis of Corporate Websites," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 66(3), pages 57-76, December.
- Ćorić Dubravka Sinčić, 2021. "Factors Influencing Organisational Buying Decisions in the Manufacturing Industry: Are Products and Services Procurement Different?," Zagreb International Review of Economics and Business, Sciendo, vol. 24(1), pages 99-111.
- Magdalena Brzozowicz, 2021. "Does the framing affect the WTP for consumption goods in realistic shopping settings?," Working Papers 2021-20, Faculty of Economic Sciences, University of Warsaw.
- Oksana Loginova, 2021.
"Advance selling, competition, and brand substitutability,"
Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 42(7), pages 1765-1781, October.
- Oksana Loginova, 2016. "Advance Selling, Competition, and Brand Substitutability," Working Papers 1615, Department of Economics, University of Missouri, revised Jul 2018.
- Oksana Loginova, 2018. "Advance Selling, Competition, and Brand Substitutability," Working Papers 1812, Department of Economics, University of Missouri.
- Levy, Daniel & Young, Andrew T., 2021.
"Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract,"
EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue forthcomi.
- Daniel Levy & Andrew T. Young, 2021. "Promise, trust, and betrayal: Costs of breaching an implicit contract," Southern Economic Journal, John Wiley & Sons, vol. 87(3), pages 1031-1051, January.
- Levy, Daniel & Young, Andrew, 2019. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," MPRA Paper 94148, University Library of Munich, Germany.
- Daniel Levy & Andrew T. Young, 2019. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Papers 2019-04, Bar-Ilan University, Department of Economics.
- Daniel Levy & Andrew T. Young, 2020. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Paper series 20-26, Rimini Centre for Economic Analysis.
- Levy, Daniel & Young, Andrew, 2020. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," MPRA Paper 104294, University Library of Munich, Germany.
- Levy, Daniel & Young, Andrew T., 2019. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," EconStor Preprints 197001, ZBW - Leibniz Information Centre for Economics.
- Daniel Levy & Andrew T. Young, 2019. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Paper series 19-11, Rimini Centre for Economic Analysis.
- Daniel Levy & Andrew T. Young, 2019. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Papers 005-19 JEL Codes: A14, E1, International School of Economics at TSU, Tbilisi, Republic of Georgia.
- Daniel Levy & Andrew T. Young, 2020. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Papers 2020-07, Bar-Ilan University, Department of Economics.
- Tridib Mazumdar, 2021. "Pricing of Products & Services," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11381, February.
- Philip Kotler & Den Huan Hooi, 2021. "MarkPlus Inc:Winning the Future — Marketing and Entrepreneurship in Harmony," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11862, August.
- Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), 2021. "Social Media in Sport:Theory and Practice," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 12299, August.
- Naresh K Malhotra & James Agarwal, 2021. "Customer Relationship Marketing:Theoretical and Managerial Perspectives," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number y0022, February.
- Jochen Wirtz & Christopher Lovelock, 2021. "Services Marketing:People, Technology, Strategy," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number y0024, August.
- Naresh K Malhotra & James Agarwal, 2021. "Introduction to Customer Relationship Marketing," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 1, pages 1-20, World Scientific Publishing Co. Pte. Ltd..
- Naresh K Malhotra & James Agarwal, 2021. "Customer Relationship Marketing: Theories, Models, and Frameworks," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 2, pages 21-50, World Scientific Publishing Co. Pte. Ltd..
- Naresh K Malhotra & James Agarwal, 2021. "Building Business-to-Business (B2B) Relationships," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 3, pages 51-103, World Scientific Publishing Co. Pte. Ltd..
- Naresh K Malhotra & James Agarwal, 2021. "Building Business-to-Customer (B2C) Relationships: Purchase and Non-Purchase Behavior," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 4, pages 105-134, World Scientific Publishing Co. Pte. Ltd..
- Naresh K Malhotra & James Agarwal, 2021. "Building Employee–Customer Relationship Quality and Engagement Strategies: A Stakeholder Framework," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 5, pages 135-163, World Scientific Publishing Co. Pte. Ltd..
- Naresh K Malhotra & James Agarwal, 2021. "Customer Relationship Marketing: Analytical Models and Strategies," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 6, pages 165-196, World Scientific Publishing Co. Pte. Ltd..
- Naresh K Malhotra & James Agarwal, 2021. "Building B2C Relationships: Brand Equity and Customer–Brand Relationship," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 7, pages 197-222, World Scientific Publishing Co. Pte. Ltd..
- Naresh K Malhotra & James Agarwal, 2021. "Building B2C Relationships: Corporate Reputation and Customer–Brand Relationship," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 8, pages 223-243, World Scientific Publishing Co. Pte. Ltd..
- Naresh K Malhotra & James Agarwal, 2021. "Ethical Foundations of Customer Relationship Marketing," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 9, pages 245-272, World Scientific Publishing Co. Pte. Ltd..
- Naresh K Malhotra & James Agarwal, 2021. "Customer Relationship Marketing: Digital Marketing and Social Media," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 10, pages 273-308, World Scientific Publishing Co. Pte. Ltd..
- Naresh K Malhotra & James Agarwal, 2021. "Future of Customer Relationship Marketing: New Directions for Research," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 11, pages 309-332, World Scientific Publishing Co. Pte. Ltd..
- Christopher H. Lovelock, 2021. "Sullivan Ford Auto World," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 16, pages 548-548, World Scientific Publishing Co. Pte. Ltd..
- Lauren K. Wright, 2021. "Dr. Beckett’s Dental Office," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 17, pages 549-549, World Scientific Publishing Co. Pte. Ltd..
- Jonas Holmqvist & Jochen Wirtz & Martin P. Fritze, 2021. "Digital Luxury Services: Tradition versus Innovation in Luxury Fashion," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 18, pages 550-552, World Scientific Publishing Co. Pte. Ltd..
- Christopher S. Tang & Jochen Wirtz, 2021. "Uber’s Unintended Burdens," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 19, pages 553-558, World Scientific Publishing Co. Pte. Ltd..
- Mark Colgate, 2021. "Kiwi Experience," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 20, pages 559-559, World Scientific Publishing Co. Pte. Ltd..
- Sheryl E. Kimes, 2021. "Revenue Management at The View," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 21, pages 560-563, World Scientific Publishing Co. Pte. Ltd..
- Sheryl E. Kimes & Jochen Wirtz, 2021. "The Accra Beach Hotel: Block Booking of Capacity During a Peak Period," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 22, pages 564-564, World Scientific Publishing Co. Pte. Ltd..
- Lorelle Frazer, 2021. "Aussie Pooch Mobile," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 23, pages 565-565, World Scientific Publishing Co. Pte. Ltd..
- Jochen Wirtz & Stefanie Paluch & Werner Kunz, 2021. "Service Robots in the Frontline: How Will Aarion Bank’s Customers Respond?," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 24, pages 566-570, World Scientific Publishing Co. Pte. Ltd..
- James Heskett & Roger Hallowell, 2021. "Shouldice Hospital Limited (Abridged)," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 25, pages 571-579, World Scientific Publishing Co. Pte. Ltd..
- Jochen Wirtz & Loizos Heracleous, 2021. "Singapore Airlines: Managing Human Resources for Cost-Effective Service Excellence," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 26, pages 580-588, World Scientific Publishing Co. Pte. Ltd..
- Jochen Wirtz & Thomas Menkhoff, 2021. "National Library Board Singapore: Delivering Cost-Effective Service Excellence Through Innovation and People," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 27, pages 589-589, World Scientific Publishing Co. Pte. Ltd..
- Christopher Lovelock & Jochen Wirtz, 2021. "Menton Bank," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 28, pages 590-590, World Scientific Publishing Co. Pte. Ltd..
- Youngme Moon & John Quelch, 2021. "Starbucks: Delivering Customer Service," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 29, pages 591-605, World Scientific Publishing Co. Pte. Ltd..
- Jochen Wirtz, 2021. "Platform versus Pipeline Business Models: Are Airbnb and Marriot Right to Move into Each Other’s Turf?," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 30, pages 606-608, World Scientific Publishing Co. Pte. Ltd..
- Christopher H. Lovelock, 2021. "Dr. Mahalee Goes to London: Global Client Management," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 31, pages 609-609, World Scientific Publishing Co. Pte. Ltd..
- Sheryl E. Kimes & Rohit Verma & Christopher W. Hart & Jochen Wirtz, 2021. "The Royal Dining Membership Program Dilemma," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 32, pages 610-610, World Scientific Publishing Co. Pte. Ltd..
- Alexander Buoye & Luke Williams & Timothy Keiningham & Lerzan Aksoy, 2021. "What Drives Share of Streaming Video? The Launch of HBO Max," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 33, pages 611-623, World Scientific Publishing Co. Pte. Ltd..
- Jochen Wirtz & Ron Kaufman, 2021. "LUX*: Staging a Service Revolution in a Resort Chain," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 34, pages 624-639, World Scientific Publishing Co. Pte. Ltd..
- Tridib Mazumdar, 2021. "Introduction to Pricing," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 1, pages 1-10, World Scientific Publishing Co. Pte. Ltd..
- Tridib Mazumdar, 2021. "Price, Revenue, and Profits: The Basics," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 2, pages 13-26, World Scientific Publishing Co. Pte. Ltd..
- Tridib Mazumdar, 2021. "Effects of Price on Demand," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 3, pages 27-41, World Scientific Publishing Co. Pte. Ltd..
- Tridib Mazumdar, 2021. "Developing a Demand Function with Surveys and Experiments," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 4, pages 43-59, World Scientific Publishing Co. Pte. Ltd..
- Tridib Mazumdar, 2021. "Modeling Price Effects Using Point of Sales Data," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 5, pages 61-85, World Scientific Publishing Co. Pte. Ltd..
- Tridib Mazumdar, 2021. "Psychological Foundations of Pricing," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 6, pages 87-119, World Scientific Publishing Co. Pte. Ltd..
- Tridib Mazumdar, 2021. "The Pricing Environment," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 7, pages 123-140, World Scientific Publishing Co. Pte. Ltd..
- Tridib Mazumdar, 2021. "Value-Based Strategies," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 8, pages 141-166, World Scientific Publishing Co. Pte. Ltd..
- Tridib Mazumdar, 2021. "Cost Considerations in Pricing," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 9, pages 167-194, World Scientific Publishing Co. Pte. Ltd..
- Tridib Mazumdar, 2021. "Pricing When Cost Varies Across Customers," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 10, pages 195-206, World Scientific Publishing Co. Pte. Ltd..
- Tridib Mazumdar, 2021. "Competitive Considerations in Pricing," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 11, pages 207-220, World Scientific Publishing Co. Pte. Ltd..
- Tridib Mazumdar, 2021. "Price Discrimination Strategy," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 12, pages 223-241, World Scientific Publishing Co. Pte. Ltd..
- Tridib Mazumdar, 2021. "Product Bundling Strategies," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 13, pages 243-252, World Scientific Publishing Co. Pte. Ltd..
- Tridib Mazumdar, 2021. "Establishing a Pricing Structure," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 14, pages 253-267, World Scientific Publishing Co. Pte. Ltd..
- Tridib Mazumdar, 2021. "Dynamic Pricing Strategies," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 15, pages 269-288, World Scientific Publishing Co. Pte. Ltd..
- Tridib Mazumdar, 2021. "Price Promotions," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 16, pages 289-307, World Scientific Publishing Co. Pte. Ltd..
- Tridib Mazumdar, 2021. "Pricing Strategies in Physical Retail," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 17, pages 309-327, World Scientific Publishing Co. Pte. Ltd..
- Tridib Mazumdar, 2021. "Retail Pricing on the Internet," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 18, pages 329-342, World Scientific Publishing Co. Pte. Ltd..
- Tridib Mazumdar, 2021. "Creating a Pricing Organization," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 19, pages 345-357, World Scientific Publishing Co. Pte. Ltd..
- Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Hermawan Kartajaya: An Entrepreneur," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 1, pages 3-20, World Scientific Publishing Co. Pte. Ltd..
- Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Hermawan Kartajaya—The Founder Of Markplus," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 2, pages 21-31, World Scientific Publishing Co. Pte. Ltd..
- Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Hk—The Father Of Indonesian Marketing," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 3, pages 33-56, World Scientific Publishing Co. Pte. Ltd..
- Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "The Three Decades Journey," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 4, pages 59-77, World Scientific Publishing Co. Pte. Ltd..
- Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Markplus Institute — Advancing Talent Competencies," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 5, pages 79-91, World Scientific Publishing Co. Pte. Ltd..
- Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Markplus Inc. — Overcoming Client Challenges," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 6, pages 93-110, World Scientific Publishing Co. Pte. Ltd..
- Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Marketeers — Marketing Meets Creativity," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 7, pages 111-122, World Scientific Publishing Co. Pte. Ltd..
- Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Markplus Tourism — Leveling Up Local Competitiveness," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 8, pages 123-128, World Scientific Publishing Co. Pte. Ltd..
- Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "The Anatomy Of Change," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 9, pages 133-145, World Scientific Publishing Co. Pte. Ltd..
- Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "4c Diamond Analysis," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 10, pages 147-156, World Scientific Publishing Co. Pte. Ltd..
- Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Positioning–Differentiation–Brand The Marketing Dna," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 11, pages 157-173, World Scientific Publishing Co. Pte. Ltd..
- Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Nine Core Elements Of Marketing Marketing Strategy–Tactic–Value," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 12, pages 175-204, World Scientific Publishing Co. Pte. Ltd..
- Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "From Fundamental Marketing To New Wave Marketing," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 13, pages 205-247, World Scientific Publishing Co. Pte. Ltd..
- Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Envisioning Markplus," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 14, pages 251-273, World Scientific Publishing Co. Pte. Ltd..
- Kevin Hull & Gashaw Abeza, 2021. "Introduction to Social Media in Sport," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 1, pages 1-28, World Scientific Publishing Co. Pte. Ltd..
- Edward Ted M. Kian & Jimmy Sanderson, 2021. "Research in Social Media and Sport," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 2, pages 29-56, World Scientific Publishing Co. Pte. Ltd..
- David Wagner, 2021. "Online Communities in Sport," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 3, pages 57-81, World Scientific Publishing Co. Pte. Ltd..
- Matthew Zimmerman & Kelsey Slater & Lauren Burch, 2021. "Social Media Use in Major Sports," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 4, pages 83-110, World Scientific Publishing Co. Pte. Ltd..
- Andrew C. Billings & Norm O’Reilly & Elisabetta Zengaro, 2021. "Social Media Use in Minor Sports," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 5, pages 111-138, World Scientific Publishing Co. Pte. Ltd..
- Jessica R. Braunstein-Minkove & Ari Kim & Norm O’Reilly, 2021. "Social Media in Sports Decision-Making," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 6, pages 139-166, World Scientific Publishing Co. Pte. Ltd..
- Yoseph Mamo & Yiran Su & Gashaw Abeza, 2021. "Social Media and Data Management in Sport," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 7, pages 167-190, World Scientific Publishing Co. Pte. Ltd..
- Rebecca Achen & Gashaw Abeza, 2021. "Social Media and Relationship Marketing in Sport," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 8, pages 191-222, World Scientific Publishing Co. Pte. Ltd..
- Matt Blaszka & Beth A. Cianfrone, 2021. "Social Media and Brand Management in Sport," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 9, pages 223-252, World Scientific Publishing Co. Pte. Ltd..
- Petros Parganas & Christos Anagnostopoulos, 2021. "Social Media and Sponsorship in Sport," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 10, pages 253-286, World Scientific Publishing Co. Pte. Ltd..
- David Cassilo, 2021. "Social Media and Sports Media," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 11, pages 287-311, World Scientific Publishing Co. Pte. Ltd..
- Melinda Weathers & Jimmy Sanderson, 2021. "Social Media, Social and Legal Issues in Sport," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 12, pages 313-344, World Scientific Publishing Co. Pte. Ltd..
- Ann Pegoraro & Evan Frederick, 2021. "Social Media and Crisis Communication in Sport," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 13, pages 345-381, World Scientific Publishing Co. Pte. Ltd..
- Jacob Bustad & Oliver Rick, 2021. "Diversity and Inclusion in Social Media and Sport," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 14, pages 383-402, World Scientific Publishing Co. Pte. Ltd..
- Rebecca M. Achen & Norm O’Reilly, 2021. "Revenue Generation and Return on Investment from Social Media in Sport," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 15, pages 403-431, World Scientific Publishing Co. Pte. Ltd..
- Jessica R. Braunstein-Minkove & Arielle Insel & Gashaw Abeza, 2021. "A Practical Guide to Social Media Management in Sport," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 16, pages 433-462, World Scientific Publishing Co. Pte. Ltd..
- Paul M. Pedersen, 2021. "Afterword," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 17, pages 463-469, World Scientific Publishing Co. Pte. Ltd..
- Petra Leonora Cvitanović, 2021. "The analysis of digital marketing tactics of selected insurance companies in Croatia," EFZG Working Papers Series 2103, Faculty of Economics and Business, University of Zagreb.
- Istrefi-Jahja, Arta & Zeqiri, Jusuf, 2021. "The Impact of Digital Marketing and Digital Transformation on Brand Promotion and Brand Positioning in Kosovo's Enterprises," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2021), Hybrid Conference, Zagreb, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Zagreb, Croatia, 9-10 September 2021, pages 244-255, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
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"If You Think 9-Ending Prices Are Low, Think Again,"
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- Nechoud, Lamia & Ghidouche, Faouzi & Seraphin, Hugues, 2021. "The influence of eWOM credibility on visit intention: An integrative moderated mediation model," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 7(1), pages 54-63.
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- Aleksandra Krajnoviæ & Ivona Vrdoljak Raguž & Antonija Perkoviæ, 2021. "Strategic and digital marketing in cultural institutions and the impact of the COVID-19 pandemic - a comparative analysis of two case studies," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 19(2), pages 257-280.
- Niyazi Gümüº & Özgür Çark, 2021. "The effect of customers’ attitudes towards chatbots on their experience and behavioral intention in Turkey," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 19(3), pages 420-436.
- Aleksandra Krajnoviæ & Ivona Vrdoljak Raguž & Antonija Perkoviæ, 2021. "Strategic and digital marketing in cultural institutions and the impact of the COVID-19 pandemic - a comparative analysis of two case studies," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 19(2), pages 257-280.
- Niyazi Gümüº & Özgür Çark, 2021. "The effect of customers’ attitudes towards chatbots on their experience and behavioral intention in Turkey," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 19(3), pages 420-436.
- Chiarelli, Andrea, 2021. "The impact of dynamic capabilities and market orientation on firm performance: a case study of higher education consulting firms," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, vol. 5(1), pages 312-312, January.
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"Market Entry, Fighting Brands, and Tacit Collusion: Evidence from the French Mobile Telecommunications Market,"
American Economic Review, American Economic Association, vol. 111(11), pages 3459-3499, November.
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- Wouter Dessein & Tano Santos, 2021. "Managerial Style and Attention," American Economic Journal: Microeconomics, American Economic Association, vol. 13(3), pages 372-403, August.
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"Product Recalls and Firm Reputation,"
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- Itay P. Fainmesser & Andrea Galeotti, 2021. "The Market for Online Influence," American Economic Journal: Microeconomics, American Economic Association, vol. 13(4), pages 332-372, November.
- Adrian Micu & Angela-Eliza Micu & Marius Geru & Alexandru Capatina & Mihaela-Carmen Muntean, 2021. "The Impact of Artificial Intelligence Use on the E-Commerce in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(56), pages 137-137, February.
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"Consumer Acceptance of the Use of Artificial Intelligence in Online Shopping: Evidence From Hungary,"
The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(56), pages 155-155, February.
- Szabolcs Nagy & Noemi Hajdu, 2022. "Consumer acceptance of the use of artificial intelligence in online shopping: evidence from Hungary," Papers 2301.01277, arXiv.org.
- Corina Pelau & Irina Ene & Mihai-Ionut Pop, 2021. "The Impact of Artificial Intelligence on Consumers’ Identity and Human Skills," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(56), pages 1-33, February.
- Eliza Nichifor & Adrian Trifan & Elena Mihaela Nechifor, 2021. "Artificial Intelligence in Electronic Commerce: Basic Chatbots and Consumer Journey," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(56), pages 1-87, February.
- Theodor Purcarea & Valeriu Ioan-Franc & Stefan-Alexandru Ionescu & Ioan Matei Purcarea, 2021. "The Profound Nature of Linkage Between the Impact of the Use of Artificial Intelligence in Retail on Buying and Consumer Behavior and Consumers’ Perceptions of Artificial Intelligence on the Path to t," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(56), pages 1-9, February.
- Sabin Foltean & Bogdana Glovatchi, 2021. "Business Model Innovation for IoT Solutions: An Exploratory Study of Strategic Factors and Expected Outcomes," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(57), pages 392-392.
- Irina Maiorescu & Larisa Gabudeanu & Alexandru - Lucian Vilcea & Gabriel - Cristian Sabou & Marian Dardala, 2021. "Intrusiveness and Data Protection in Iot Solutions for Smart Homes. Amfiteatru," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(57), pages 429-429.
- Mirela CatalinaTurkes & Aurelia-Felicia Stancioiu & Codruta Adina Baltescu, 2021. "Telework During the COVID-19 Pandemic – An Approach From the Perspective of Romanian Enterprises," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(58), pages 700-700, August.
- Theoneste MANISHIMWE & Lukman RAIMI, 2021. "Impact of Entrepreneurial Marketing on Organisational Performance of Small Business Enterprises in Yola, North-East of Nigeria," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 10-21, August.
- Ancuța Nicoleta REMETE & Laura BACALI & Ioan Claudiu REMETE, 2021. "Neuromarketing and Theoretical Debates about Neuroscience and its Link to Other Fields of Knowledge," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 131-143, August.
- Ancuta Nicoleta REMETE & Laura BACALI & Ioan Claudiu REMETE & Ioana Diana BAIDOC, 2021. "Election Marketing and Neuromarketing from a Politician's Perspective: A Thematic Analysis of the Content of Interviews Conducted in the Pre-Campaign During the SARS-Cov-2 Pandemic in Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 144-156, August.
- Denisa-Roxana Muntean & Ștefan Claudiu Căescu & Adrian-Ovidiu APOSTOL, 2021. "Color Perception Analysis on Consumers," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 174-181, August.
- Olga BURUKINA, 2021. "University Internal Communication in the Digital Era: Finding a Systemic Approach," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 182-192, August.
- Raluca Năstase ANYSZ & Nicolae Alexandru POP & Vlad Daniel SAVIN, 2021. "The Financial Impact of the Use of Relationship Marketing Principles in the Communication of Public Institutions," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 193-202, August.
- Laurent CARPENTIER & Aurély LAO, 2021. "Exploratory Qualitative Study of Inter-Organizational Commitment in a Specific B to B Context," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 212-221, August.
- Cristina Andreea NICOLAE & Mihai-Ioan ROȘCA, 2021. "Is Climate Change More Serious than International Terrorism? Evidence from European Countries," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 22-30, August.
- Nicolae Al. POP & Felicia A. STĂNCIOIU & Lucian-Florin ONIȘOR & Cristina Andrada BABA & Raluca NĂSTASE ANYSZ, 2021. "Motivational Factors Enticing Young Travelers to Engage in Adventure Tourism Activities," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 222-232, August.
- Peter SCHNECKENLEITNER, 2021. "The Social Media Use of the 20 Largest Listed Austrian Companies – Effective Networking Tool or Mere Showcase Function?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 31-39, August.
- Idil ATASU & Aslıhan NASIR & Hande TURKER, 2021. "What is Important for Consumers in Wearable Medical Device (WMD) Usage Intention?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 40-48, August.
- Sandrine Sara EBENDE KOUEDI & Richard NKENE NDEME, 2021. "The Moderating Role of Perceived Risk in Building Initial Trust Towards an Unknown Brand," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 49-57, August.
- Mihai-Ioan ROȘCA & Angela MADAN & Horia BOIAN, 2021. "City Marketing – Bucharest Case Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 58-67, August.
- Olga VASILYEVA & Olga KURASOVA & Vlada MAMONTOVA, 2021. "Promotion of Technologies in the Russian Rehabilitation Equipment Market (by the example of the NEUROCHAT hardware and software complex)," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 68-76, August.
- Janina SÜRKEN & Sören SUNDERMANN, 2021. ""Online Touchpoints Matter!" - An Empirical Analysis of Consumer-Brand Relationships in Retail Settings," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 77-87, August.
- Olga BURUKINA, 2021. "Systemic Management of Tourism Projects for Sustainable Tourism Development," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 88-98, August.
- Jerzy Grobelny & Rafal Michalski, 2021. "Hidden Markov models for visual processing of marketing leaflets," WORking papers in Management Science (WORMS) WORMS/21/08, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
- Eulália Santos & Ana Diogo & Vanessa Ratten & Fernando Oliveira Tavares & Mihaela Onofrei & Bogdan-Narcis Firtescu & Paula-Andreea Terinte, 2021. "Impact of motivations to buy and offer gifts in consumerism at Christmas," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 68(3), pages 361-378, September.
- Barbu Mihai Constantin Răzvan & Tohăneanu Andrei Aurel Anton & Diaconescu Dragoş Laurenţiu & Burcea George Bogdan & Popescu Marius Cătălin & Dragomir Marian & Bratu Raducu Stefan, 2021. "Innovative Ways Of Creating And Nurturing The Fan Experience," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(49), pages 19-28, August.
- Sabin – Alexandru Babeanu & Viorel - Costin Banta & Cristian Dragos Turcan, 2021. "The Impact Of Artificial Intelligence Usage In Business," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(49), pages 5-12, August.
- Andreea-Daniela MORARU, 2021. "Residents-Tourists Relationships - The Influence Of The Socio-Demographic Characteristics On The Residents’ Attitude Toward Tourism," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 131-137, May.
- Raluca CIORNEA, 2021. "Insights Into Women’S Luxury Consumption – A Teenagers Versus Young Adults Comparison," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 7-26, May.
- Boris MILOVIC & Maksim VOJVODIC, 2021. "A Framework For The Development Of International Marketing In Sport," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 82-97, May.
- Tanzina AKHTER & MD NUR-AL-AHAD, 2021. "Influence Of Packaging Elements On The Purchase Decision-Making: A Study On The Bar Soap Users Of Dhaka City, Bangladesh," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 161-180, November.
- Christopher ZERRES, 2021. "Too Hard To Measure! Measurement Of Social Media Activities. An Objective-Based Process," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 201-211, November.
- Patrick Kunle Adeosun LADIPO & Ismail Tubosun AREBI & Olushola Solomon AKEKE & Babatunde BISIRIYU, 2021. "Effect Of Customer Service On Corporate Competitive Advantage In The Nigerian Telecoms Service Industry," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 212-229, November.
- Flaviu Doru NEAGA, 2021. "Evolutions, Trends And Options Regarding The Tourism Activity In The Covid-19 Pandemic Context. Case Study: Salaj County," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 230-239, November.
- Katalin Lőrincz & Éva Kruppa-Jakab & Renáta Szabó & János Csapó, 2021. "Green branding as a tool and future potential for destination marketing: Implications from a case study in Veszprém, Hungary," Society and Economy, Akadémiai Kiadó, Hungary, vol. 43(3), pages 253-269, September.
- Nick Chandler & Balázs Heidrich & Karina Szászvári & Richárd Kása, 2021. "Reframing market-orientation: A comparative study of the market orientation concept in the subcultures of university employees," Society and Economy, Akadémiai Kiadó, Hungary, vol. 43(3), pages 270-288, September.
- Laura MARCU & Sebastian Constantin RADULESCU, 2021. "Marketing Communication On The Launch Of A New Brand Of Electric Car. The Case Of Dacia Spring," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(23), pages 1-13.
- Andreea STRÂMBU-DIMA, 2021. "A Model Of Marketing Product In Religious Heritage Sites: Case Study For The Monastery Of Hodos-Bodrog," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(23), pages 1-10.
- Călin VEGHEŞ & Laurențiu STOENICĂ, 2021. "Facets Of The Marketing Communication For Promoting The Romanian Industrial Cultural Heritage," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(23), pages 1-12.
- Mihaela (Åžtefan) HINT, 2021. "Implementation Of Procedures For Delimiting Environmental Costs For Effcient Management Following The Example Of The Electrical Lighting Equipment Industry," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(23), pages 1-5.
- Schmitt, Julia & Miller, Klaus M. & Skiera, Bernd, 2021.
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- Julia Schmitt & Klaus M. Miller & Bernd Skiera, 2021. "The Impact of Privacy Laws on Online User Behavior," Papers 2101.11366, arXiv.org, revised Oct 2021.
- Julia Schmitt & Klaus Miller & Bernd Skiera, 2021. "The Impact of Privacy Laws on Online User Behavior," Working Papers hal-03857505, HAL.
- Samira Dedic & Adis Puska & Ermin Mujic, 2021. "The Effect Of Satisfaction Of Air Transport Services Users On Loyalty Cards In Bosnia And Herzegovina," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 30(1), pages 171-187, june.
- Ivana Pavlic & Katija Vojvodic & Barbara Puh, 2021. "Customer Satisfaction With Retail Store Attributes: Findings From The Croatian Food Retailing," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 30(1), pages 57-76, june.
- Suzana Markovic & Sanja Raspor Jankovic & Matina Gjurasic, 2021. "Does Social Network Quality Differ Between Facebook And Instagram? Application Of Snsqual Model," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 30(2), pages 493-508, december.
- Zhiwen He & Wenwu Xing & Yongxiu Chen, 2021. "Marketization, Industrial Structure Upgrading, and Energy Efficiency," Energy RESEARCH LETTERS, Asia-Pacific Applied Economics Association, vol. 2(2), pages 1-5.
- Hanna Maiboroda, 2021. "The Study Of Consumer Behavior In The Market Of Bakery Products In The Conditions Of Brand Management," Three Seas Economic Journal, Publishing house "Baltija Publishing", vol. 2(2).
- Yuliia Aleskerova & Volodimir Todosiichuk, 2021. "Analysis Of Economic Aspects Of Organic Beekeeping Production," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", vol. 2(1).
- Mariia Bahorka & Iryna Kadyrus, 2021. "Formation Of The Innovative Model Of Agrarian Enterprises Functioning Based On Ecologization And Steady Development," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", vol. 2(1).
- Hanna Maiboroda & Anastasiia Marchuk, 2021. "Development Of Ukrainian Enterprises In Crisis Economy In Brand Management System," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", vol. 2(2).
- Mykhailo Oklander & Alevtyna Kudina, 2021. "Channels For Promotion Of Fashion Brands In The Online Space," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 7(2).
- Tetiana Ostapenko & Maksym Kolesnyk, 2021. "Nanoeconomics And Innovative Marketing As Factors Of Sustainable Development In Global Environment," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 7(3).
- Olena Sukach & Svitlana Kozlovska & Natalia Sushko, 2021. "Modern Management Technologies In The Hospitality Industry," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 7(3).
- Steven Kayambazinthu Msosa, 2021. "The Service Encounter In Higher Education Institutions: A Systematic Literature Review," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 7(3).
- Marta Barna & Iryna Melnyk & Steven Rostyslav Baran, 2021. "Factors Of Digitalization Of The Marketing Activity Of Tourist Enterprises Of Ukraine In The Conditions Of Global Digitalization," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 7(3).
- Оleh Karyy & Uliana Balyk & Nataliia Kara, 2021. "Tourism Territorial Branding In The Conditions Of The Covid-19 Pandemic (On The Example Of Ukraine And Poland)," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 7(4).
- Oleg Bolgar & Liudmyla Bogush, 2021. "Implementation Of The State Policy Registration Of Property Rights Using Benchmarking Methods," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 7(4).
- Iuliia Gernego & Tetiana Shkoda & Oleksandr Savych, 2021. "Implementation Of The State Policy Registration Of Property Rights Using Benchmarking Methods," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 7(4).
- Steven Kayambazinthu Msosa, 2021. "Integrating Technology And Digital Connectivity In Service Recovery Strategies To Achieve Recovery Satisfaction During The Covid-19 Pandemic: A Hybrid Approach," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 7(5).
- Yuliia Aleskerova & Volodimir Todosiichuk, 2021. "Analysis Of Economic Aspects Of Organic Beekeeping Production," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 2(1).
- Mariia Bahorka & Iryna Kadyrus, 2021. "Formation Of The Innovative Model Of Agrarian Enterprises Functioning Based On Ecologization And Steady Development," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 2(1).
- Hanna Maiboroda & Anastasiia Marchuk, 2021. "Development Of Ukrainian Enterprises In Crisis Economy In Brand Management System," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 2(2).
- Vesselin Blagoev & Elena Shustova & Inna Mischenko, 2021. "Buyer Behaviour in the Case of Organic Agricultural Products," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 124-139.
- Mariya Georgieva & Evgeni Stanimirov, 2021. "Marketing Projections of Socially Responsible Branding on Consumer Loyalty," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 23-52.
- Riddhish N. Joshi & Yogesh C. Joshi, 2021. "An Assessment of CETSCALE in Liberalised Economy," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 3-22.
- Mariya Georgieva & Vanya Kraleva & Svilen Ivanov, 2021. "Good Practices in the Field of Corporate Social Responsibility (Comparative Analysis for Bulgaria, Romania and Serbia)," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 169-191.
- Lyubomir Lyubenov, 2021. "Positioning of Bee Products from the Ruse Region," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 192-209.
- Ellana Molchanova & Oleksandr Dluhopolskyi & Oleksandr Savych & Kateryna Kovtoniuk & Iryna Markovych, 2021. "Analysis of the Selected Entry Strategy of Blue Bottle Coffee Roaster," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 8, pages 229-242.
- Mihaela Mihailova, 2021. "Online learning from the perspective of the marketing product and its levels. An empirical example from Bulgaria," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 105-113.
- Emanuel Sanda, 2021. "Artificial Intelligence Applications And Impact On Consumers €“ With A View On Romanian Consumers’ Perceptions And Attitudes Related To Ai," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
- Horatiu Oliviu Buzgau & Smaranda Adina Cosma, 2021. "Assessing Competitiveness In Agribusinesses. The Case Of Holiv Ecoplant," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
- Marius Bota & Lavinia Lamurean, 2021. "From Inhabitant To Attendee In The Eventful City Of Cluj-Napoca: An Exploratory And Descriptive Approach," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
- Daniela Andreea Caraba & Smaranda Adina Cosma, 2021. "Perceptions And Attitudes Of The Stage Arts Audience On Marketing Mix Variables," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
- Mihai-Ioan Rosca & Angela Madan, 2021. "Modern Approach Of Artistic And Persuasive Marketing Communication," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
- Marija Kovačević & Goran Petković, 2021. "Uticaj Pandemije Kovid-19 U Republici Srbiji Na Kupovne Odluke Potrošača U E-Trgovini (The Impact Of E-Commerce On Consumer Decisions Caused By The Covid-19 Pandemic In The Republic Of Serbia)," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 43, pages 31-43, December.
- İbrahim Aydin, 2021. "Korku Ögesi Bulunduran Reklamlarin Markaya ve Reklamin Güvenilirligine Yönelik Tutum Üzerindeki Etkisinin Araştirilmasi," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, vol. 5(1), pages 277-304, August.
- Aysel Kurnaz, 2021. "Sosyal Medya Kullaniminin Tüketici Etnosentrizmi ve Kozmopolitlik Üzerindeki Etkisinin Incelenmesi," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, vol. 5(1), pages 399-428, August.
- Kato Takumi, 2021. "Does the “Like” Habit of Social Networking Services Lower the Psychological Barriers to Recommendation Intention in Surveys?," Business Systems Research, Sciendo, vol. 12(1), pages 216-227, May.
- Emini Adelina & Merovci Safet, 2021. "Do-it-yourself Marketing and Digital Marketing Adoption: Evidence from a Developing Country," Business Systems Research, Sciendo, vol. 12(2), pages 1-16, December.
- Halyna Samiilenko, 2021. "Theoretical fundamentals of formation and implementation of creative marketing in the conditions of creative economy," Economic Synergy, Higher Educational Institution Academician Yuriy Bugay International Scientific & Technical University, issue 1, pages 45-55.
- Veronika Khudolei, 2021. "The social media impact on business development," Economic Synergy, Higher Educational Institution Academician Yuriy Bugay International Scientific & Technical University, issue 2, pages 5-15.
- SERBAN COMANESCU Adrian, 2021. "Dropshipping In Romania, Opportunity Or Illusion," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 73(2), pages 98-108, May.
- CSORBA Luiela Magdalena, 2021. "The Attitude Of The Romanian Consumers Regarding The Impact Of Cell Phones On Human Health And On The Environment," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 73(3), pages 75-96, October.
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- Chung, Kim-Sau & Liu, Erica Meixiazi & Lo, Melody, 2021. "Selling to consumers who cannot detect small differences," Journal of Economic Theory, Elsevier, vol. 192(C).
- Daunfeldt, Sven-Olov & Moradi, Jasmine & Rudholm, Niklas & Öberg, Christina, 2021. "Effects of employees’ opportunities to influence in-store music on sales: Evidence from a field experiment," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
- Campo, Katia & Lamey, Lien & Breugelmans, Els & Melis, Kristina, 2021. "Going Online for Groceries: Drivers of Category-Level Share of Wallet Expansion," Journal of Retailing, Elsevier, vol. 97(2), pages 154-172.
- Wu, Xiaoyue & Jin, Liyin & Xu, Qian, 2021. "Expertise Makes Perfect: How the Variance of a Reviewer's Historical Ratings Influences the Persuasiveness of Online Reviews," Journal of Retailing, Elsevier, vol. 97(2), pages 238-250.
- Carter, Kealy & Jayachandran, Satish & Murdock, Mitchel R., 2021. "Building A Sustainable Shelf: The Role of Firm Sustainability Reputation," Journal of Retailing, Elsevier, vol. 97(4), pages 507-522.
- Xie, Guangming & Lü, Kevin & Gupta, Suraksha & Jiang, Yushi & Shi, Li, 2021. "How Dispersive Opinions Affect Consumer Decisions: Endowment Effect Guides Attributional Inferences," Journal of Retailing, Elsevier, vol. 97(4), pages 621-638.
- El Kihal, Siham & Nurullayev, Namig & Schulze, Christian & Skiera, Bernd, 2021. "A Comparison of Return Rate Calculation Methods: Evidence from 16 Retailers," Journal of Retailing, Elsevier, vol. 97(4), pages 676-696.
- Hirche, Martin & Farris, Paul W. & Greenacre, Luke & Quan, Yiran & Wei, Susan, 2021. "Predicting Under- and Overperforming SKUs within the Distribution–Market Share Relationship," Journal of Retailing, Elsevier, vol. 97(4), pages 697-714.
- von Mutius, Bernhard & Huchzermeier, Arnd, 2021. "Customized Targeting Strategies for Category Coupons to Maximize CLV and Minimize Cost," Journal of Retailing, Elsevier, vol. 97(4), pages 764-779.
- Munoz, Claudia & Laniado, Henry, 2021. "Airline choice model for international round-trip flights: The role of travelers’ satisfaction and personality traits," Research in Transportation Economics, Elsevier, vol. 90(C).
- Sulser, Pascal A., 2021. "Pay-per-minute pricing: A field experiment comparing traditional and participative pricing mechanisms," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 92(C).
- Bonan, Jacopo & Battiston, Pietro & Bleck, Jaimie & LeMay-Boucher, Philippe & Pareglio, Stefano & Sarr, Bassirou & Tavoni, Massimo, 2021.
"Social interaction and technology adoption: Experimental evidence from improved cookstoves in Mali,"
World Development, Elsevier, vol. 144(C).
- Bonan, Jacopo & Battiston, Pietro & Bleck, Jaimie & LeMay-Boucher, Philippe & Pareglio, Stefano & Sarr, Bassirou & Tavoni, Massimo, 2017. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," MITP: Mitigation, Innovation and Transformation Pathways 263486, Fondazione Eni Enrico Mattei (FEEM).
- Jacopo Bonan & Pietro Battiston & Jaimie Bleck & Philippe LeMay-Boucher & Stefano Pareglio & Bassirou Sarr & Massimo Tavoni, 2020. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," Working Papers 442, University of Milano-Bicocca, Department of Economics, revised May 2020.
- Jacopo Bonan & Pietro Battiston & Jaimie Bleck & Philippe LeMay Boucher & Stefano Pareglio & Bassirou Sarr & Massimo Tavoni, 2018. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," Development Working Papers 431, Centro Studi Luca d'Agliano, University of Milano.
- Jacopo Bonan & Pietro Battiston & Jaimie Bleck & Philippe LeMay-Boucher & Stefano Pareglio & Bassirou Sarr & Massimo Tavoni, 2017. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," Working Papers 2017.47, Fondazione Eni Enrico Mattei.
- Pavlovskaia, Elena Fauquet-Alekhine- & Alekhine, Philippe Fauquet-, 2021. "Consumer vs producer misperception: the case of French wine," LSE Research Online Documents on Economics 124272, London School of Economics and Political Science, LSE Library.
- Sánchez Torres, Javier A. & Varón Sandoval, Alexander & Arroyo Cañada, Francisco Javier & Rojas Berrio, Sandra, 2021. "Exploring the factors affecting the use of C2C in Colombia," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
- Lorente Páramo, Ángel José & Hernández García, Ángel & Chaparro Peláez, Julián, 2021. "Modelling e-mail marketing effectiveness – An approach based on the theory of hierarchy-of-effects," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
- Sarmiento Guede, José Ramón & De Esteban Curiel, Javier & Antonovica, Arta, 2021. "Increase the influence of the travel video bloggers by using Youtube to sell trips indirectly through relationship marketing and service quality online," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
- Derya Timucin Hayat & Blend Ibrahim, 2021. "Effects of Perceived Stakeholder Conflict Factors on Guests’ Outcomes: Evidence from Kyrenian Hotels in North Cyprus," Contemporary Studies in Economic and Financial Analysis, in: Contemporary Issues in Social Science, volume 106, pages 17-31, Emerald Group Publishing Limited.
- Sima Nart & Abdülkadir Öztürk, 2021. "Circular Economy from the Point of Consumption Relations: Consumer’s Role in Maintaining Circular Process," Contemporary Studies in Economic and Financial Analysis, in: Contemporary Issues in Social Science, volume 106, pages 67-79, Emerald Group Publishing Limited.
- Bilge Villi, 2021. "The Influence of Covid-19 on Consumers’ Perceptions of Uncertainty and Risk," Contemporary Studies in Economic and Financial Analysis, in: Contemporary Issues in Social Science, volume 106, pages 135-148, Emerald Group Publishing Limited.
- Alicia Blanco-González & Cristina Del-Castillo-Feito & Giorgia Miotto, 2021. "The influence of business ethics and community outreach on faculty engagement: the mediating effect of legitimacy in higher education," European Journal of Management and Business Economics, Emerald Group Publishing Limited, vol. 30(3), pages 281-298, April.
- Alicia Blanco-González & Cristina Del-Castillo-Feito & Giorgia Miotto, 2021. "The influence of business ethics and community outreach on faculty engagement: the mediating effect of legitimacy in higher education," European Journal of Management and Business Economics, Emerald Group Publishing Limited, vol. 30(3), pages 281-298, April.
- Muhammad Rizal & Endang Ruswanti & Moehammad Unggul Januarko & William A. Barnett & Bruno S. Sergi, 2021. "The Impacts of Electronic Word of Mouth on the Intention of Patients to Join “In Vitro Fertilization” Program," International Symposia in Economic Theory and Econometrics, in: Environmental, Social, and Governance Perspectives on Economic Development in Asia, volume 29, pages 189-206, Emerald Group Publishing Limited.
- Dani Dagustani & Gatot Iwan Kurniawan & Heppy Agustiana Vidyastuti & Rediawan Miharja & William A. Barnett & Bruno S. Sergi, 2021. "Model of Increasing Tourists Revisit Intention: Utilizing the Environment as an Ecotourism Area," International Symposia in Economic Theory and Econometrics, in: Environmental, Social, and Governance Perspectives on Economic Development in Asia, volume 29, pages 207-219, Emerald Group Publishing Limited.
- Muhammad Rizal & Endang Ruswanti & Moehammad Unggul Januarko, 2021. "The Impacts of Electronic Word of Mouth on the Intention of Patients to Join “In Vitro Fertilization” Program," International Symposia in Economic Theory and Econometrics, in: Environmental, Social, and Governance Perspectives on Economic Development in Asia, volume 29, pages 189-206, Emerald Group Publishing Limited.
- Dani Dagustani & Gatot Iwan Kurniawan & Heppy Agustiana Vidyastuti & Rediawan Miharja, 2021. "Model of Increasing Tourists Revisit Intention: Utilizing the Environment as an Ecotourism Area," International Symposia in Economic Theory and Econometrics, in: Environmental, Social, and Governance Perspectives on Economic Development in Asia, volume 29, pages 207-219, Emerald Group Publishing Limited.
- Květa Olšanová & Andrea Escobar Ríos & Gina Cook & Petr Král & Marija Zlatić, 2021. "Impact of the awareness of brand-related CSR activities on purchase intention for luxury brands," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 18(3), pages 597-618, May.
2020
- Abdelhalim Ammar Gherbi, 2020. "The Role of Bancatakāful in Developing and Protecting the Islamic Financial Industry دور التّأميـن التّكافلـي المصرفـي في تطوير الصّناعة الماليّة الإسلاميّة وحمايتها," Journal of King Abdulaziz University: Islamic Economics, King Abdulaziz University, Islamic Economics Institute., vol. 33(3), pages 3-40, October.
- Usama Haroon & Muhammad Hassan Chaudhary & Muhammad Aamir Shahzad & Muhammad Adnan Khan & Nimra Nisar, 2020. "Vegetable Prices Possess Seasonal Volatility: A Case Study of Lahore, Punjab, Pakistan," Journal of Economic Impact, Science Impact Publishers, vol. 2(2), pages 62-71.
- Evan Sadler, 2020. "Diffusion Games," American Economic Review, American Economic Association, vol. 110(1), pages 225-270, January.
- Shota Ichihashi, 2020.
"Online Privacy and Information Disclosure by Consumers,"
American Economic Review, American Economic Association, vol. 110(2), pages 569-595, February.
- Shota Ichihashi, 2019. "Online Privacy and Information Disclosure by Consumers," Staff Working Papers 19-22, Bank of Canada.
- Itay P. Fainmesser & Andrea Galeotti, 2020. "Pricing Network Effects: Competition," American Economic Journal: Microeconomics, American Economic Association, vol. 12(3), pages 1-32, August.
- Prashant Bharadwaj & Tavneet Suri, 2020. "Improving Financial Inclusion through Digital Savings and Credit," AEA Papers and Proceedings, American Economic Association, vol. 110, pages 584-588, May.
- Iuliana Cetina & Silvia Elena Cristache & Georgeta Narcisa Ciobotar & Andrei Badin, 2020. "Large-Scale Cultural Events: An Argument for Strengthening Ecological Awarenes," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(53), pages 239-239, February.
- Dacinia Crina Petrescu & Florina Bran & Carmen Valentina Radulescu & Ruxandra Malina Petrescu-Mag, 2020. "Green Procurement through Forest Stewardship Council (FSC) Certification in the Private Sector. Perceptions and Willingness to Buy of Private Companies from Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(53), pages 1-42, February.
- Nicolae Al. Pop & Steluta Todea & Cristina-Veronica Partenie & Cristina Ott, 2020. "Stakeholders’ Perception Regarding Sustainable Universities," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(54), pages 330-330, April.
- Alina Simona Tecau & Cristinel Petrisor Constantin & Radu Constantin Lixandroiu & Ioana Bianca Chitu & Gabriel Bratucu, 2020. "Impact of the COVID-19 Crisis on Heavy Work Investment in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(Special 1), pages 1049-1049, November.
- Stefanie Jensen & Martin Ohlwein, 2020. "The Impact of Brand Nostalgia on Purchase Intention among Gen Y," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 111-121, August.
- Andreea Elena Strătilă (Irimia) & Mihai Mehedințu, 2020. "The Impact of COVID-19 Pandemic on Romanian Modern Grocery Retailers," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 122-131, August.
- Mark Maritz & Jason-Leigh Byrne & Robertson Simon, 2020. "An Investigation into the use of the Marketing Mix in the Food and Beverage Industry in Grahamstown, South Africa: An Exploratory Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 156-167, August.
- Mark Maritz & Ophelie Staub & Robyn Van Bergen, 2020. "An Investigation into the factors influencing the Purchasing Behaviour of Smartphones among University Students in South Africa," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 168-181, August.
- GEN LI & Amir Homayounfard & Maged A A Ali, 2020. "Exploring the Influence of Green Transparency on the Purchase Intention of Green Products," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 182-193, August.
- GEN LI & Amir Homayounfard & Maged A A Ali, 2020. "Exploring the Influence of Green Transparency Improvement on the Trust Repair after Greenwashing," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 194-206, August.
- Mădălina-Alexandra Coțiu & Anca Constantinescu-Dobra, 2020. "Developing an Entrepreneurial Mindset among Engineering Students. A Comparative Analysis of Entrepreneurship Curriculum in Romanian Technical Universities," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 207-213, August.
- Madalina Cotiu & Adrian Sabou & Anca Constantinescu-Dobra, 2020. "Supporting the Decision-Making Process of High-school Students in Choosing their University Track. A Raspberry Pi Case Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 214-219, August.
- Laura Raluca Åžtefan, 2020. "Branding in Higher Education," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 231-236, August.
- David-Florin Ciocodeică & Raluca-Giorgiana Chivu & Ionuț-Claudiu Popa & Adrian Mociu, 2020. "Studying the Evolution of Business in the field of Nutrition using Instruments Specific to Online Social Networks in the Context of the New Covid-19," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 237-244, August.
- Ionuț-Claudiu Popa & Adrian Ionuț Moșescu & Raluca Giorgiana Chivu, 2020. "The impact of Online Platforms on Reducing the Shortage of Staff in the Air Transport Industry: An Entrepreneurial Approach," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 245-251, August.
- Raluca Giorgiana Chivu & David-Florin Ciocodeică & Adrian Mociu, 2020. "The Influence of the Cultural Factor in Eating Habits: An International Marketing Case Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 252-258, August.
- Adrian Ionuț MOȘESCU & Raluca Giorgiana CHIVU & Ștefan-Claudiu CĂESCU & Ionuț-Claudiu POPA & Florina BOTEZATU, 2020. "Using Big Data in Marketing and Advertising: A Case Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 259-264, August.
- Maria Daniela FRAÈšILÄ‚ & Paul COSMOVICI, 2020. "The Implications of Ethics and Responsibility in Public Management," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 265-273, August.
- Florina BOTEZATU & Paul COSMOVICI & Ștefan-Claudiu CĂESCU & Maria Daniela FRAȚILĂ & Alina ALECU, 2020. "The Effects of Viral Marketing, Including Fake News, in Elections Campaigns," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 274-279, August.
- Andreea Orîndaru & Mihaela Constantinescu & Daniela Ioniță & Ștefan-Claudiu Căescu & Florina Botezatu, 2020. "Assessing Corporate Clients’ Expectations on Relationship Building with a Digital Marketing Agency – A Qualitative Approach," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 319-326, August.
- Abdollah Mohammadparast Tabas & Hanna Komulainen, 2020. "The Role of Entrepreneurial Ecosystem in the Internationalisation of High Growth SMEs in Health Technology Business," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 32-42, August.
- Laura Daniela Roșca (Tănase), 2020. "Transformation in Consumers’ Cehaviours and Attitudes Toward Services in Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 327-342, August.
- Aura Colan & Tincuèša Vrabie & Geanina Colan & Nicoleta Cristache, 2020. "Communication Strategy aimed at Strengthening the Presence of Training Providers on the Labor Market of the South-East Region," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 43-53, August.
- Andrey Kostov, 2020. "Influence of Computer Games as an Advertising Medium on Brand Associations," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 54-60, August.
- Alina Popa & Raluca-Ecaterina Brandabur, 2020. "Evolution of Integrated Marketing Communication Research through Latent Dirichlet Allocation (LDA) Analysis," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 61-70, August.
- Amadea Ruxandra Agapie & Gabriela Sîrbu, 2020. "Young Consumers Demand Sustainable and Social Responsible Luxury," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 71-81, August.
- Alexandra Hutanu & Patricea-Elena Bertea, 2020. "Do You Still Love Facebook? Understanding Users’ Perceptions Through a Novel Qualitative Method," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 82-92, August.
- Nedjma Bernoussi & Lucie Sirieix, 2019.
"L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire : une approche exploratoire, par la valeur perçue et l’authenticité perçue : cas de l’huile d’oliv,"
Post-Print
hal-02299679, HAL.
- Bernoussi, Nedjma & Sirieix, Lucie, 2020. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire. Une approche exploratoire, par la valeur perçue et l’authenticité perçue. Cas de l’huile d’olive ," Working Papers MOISA 301227, Institut National de la recherché Agronomique (INRA), UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro, Montpellier, France.
- Bernoussi, N. & Sirieix, L., 2020. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire. Une approche exploratoire, par la valeur perçue et l’authenticité perçue. Cas de l’huile d’olive ," Working Papers MoISA 202001, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France.
- Nedjma Bernoussi & Lucie Sirieix, 2020. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire : une approche exploratoire, par la valeur perçue et l’authenticité perçue : cas de l’huile d’oliv," Working Papers hal-02493533, HAL.
- Jerzy Grobelny & Rafal Michalski, 2020. "Investigating human visual behavior by hidden Markov models in the design of marketing information," WORking papers in Management Science (WORMS) WORMS/20/09, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
- Rafal Michalski & Joanna Koszela-Kulinska, 2020. "Eye-tracking examination of the anthropological race, gender and verbal-pictorial relative positions on ergonomics of visual information presentation," WORking papers in Management Science (WORMS) WORMS/20/10, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
- Rafal Michalski, 2020. "The role of virtual package shapes in digital product presentation," WORking papers in Management Science (WORMS) WORMS/20/18, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
- Rafal Michalski & Jerzy Grobelny & Anna Bezdzietna, 2020. "Column versus tabular layout of paragraphs in message conveyance: visual processing study based on eye-tracking data," WORking papers in Management Science (WORMS) WORMS/20/19, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
- Jerzy Grobelny & Rafal Michalski, 2020. "Similarity assessment in the design of graphic marketing messages: the case of drain cleaner packaging," WORking papers in Management Science (WORMS) WORMS/20/20, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
- Jeffrey Yi-Lin Forrest & Zaiwu Gong & Edward Scott & Gerardo Eloy Soto Ruiz, 2020. "Market-Sensing Capabilities, Profitability Within Stagnant Industries And Crafting Of Customer Value Propositions," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 26, pages 53-76, December.
- Corina P. Tarţa & Ioan Plăiaş & Luis F. Martinez & Luisa M. Martinez, 2020. "The Role of Car Aesthetics on Consumers’ Decisions: An Example from Romania," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 67(1), pages 33-43, March.
- Bruno Duarte Abreu Freitas & Ruth Sofia Contreras-Espinosa & Pedro à lvaro Pereira Correia, 2020. "How Sponsors Should Bring Relevant-Added Value to Esports," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 67(3), pages 363-387, September.
- Amélia Maria Pinto da Cunha Brandão & Pedro Dourado & Luis Palma Martos, 2020. "See Now, Buy Now Model: A Passport to Fashion Brand Equity," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 67(4), pages 33-55, December.
- Bruno Duarte Abreu Freitas & Ruth Sofia Contreras-Espinosa & Pedro à lvaro Pereira Correia, 2020. "Sponsoring Esports to Improve Brand Image," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 67(4), pages 495-515, December.
- Amélia Maria Pinto da Cunha Brandão & Pedro Dourado & Luis Palma Martos, 2020. "See Now, Buy Now Model: A Passport to Fashion Brand Equity," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 67(si), pages 33-55, December.
- Raghav Agarwal & Yamini Gera & Ankit Amar & Mary Rani Thomas, 2020. "Generation Z preference on reusable food container on subscription basis," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 11(2), pages 53-62, May.
- Tünde SZABÓ & Mónika FOSZTÓ, 2020. "A Museum Management Issue: The Implications Of Becoming More Consumer Oriented By Following The Trends," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 40-56, May.
- Cuneyd Ikbal SARIOGLU, 2020. "Customer Citizenship Behavior: Scale Development And Validation," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 57-72, May.
- Nosica RIZKALLA & Deyna Dwitama SETIADI, 2020. "Appraising The Influence Of Theory Of Consumption Values On Environmentally-Friendly Product Purchase Intention In Indonesia," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 7-25, May.
- Mihai STOICA, 2020. "Green Brand: An Integrated Conceptual Framework," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 117-134, November.
- Flaviu Doru NEAGA, 2020. "Research Regarding The Perception Of The Inhabitants Of Salaj County Concerning The Regional Touristic Developement," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 162-180, November.
- Elisabete SILVA & Hugo SOARES & José Duarte SANTOS & Fernando ALMEIDA, 2020. "THE ROLE OF SOCIAL MEDIA IN PORTUGUESE SMEs," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 99-116, November.
- Daniel Adrian GÂRDAN & Iacob CĂTOIU & Iuliana Petronela GÂRDAN & Andrei BORANGIU, 2020. "The Mobile Media Communication And The Doctor-Patient Relationship In The Case Of Children Ent Disorders," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(22), pages 1-3.
- Muhammad Taqi, "undated". "Development Of Brand Hate Through Electronic Marketing," Review of Socio - Economic Perspectives 202070, Reviewsep.
- Mehak Rehman & Haroon Iqbal Maseeh, 2020. "Impact of Youtube Advertising on Purchase Intention: A Pitch," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 19(4), pages 805-811, December.
- Mirza Ashfaq Ahmed & Riffat Zulfiqar & Muhammad Anwar ul Haq & Noreena Kausar & Shaista Khalid, 2020. "Customer Purchase Intentions toward Islamic Banking Products in Pakistan: A Study of Religiosity-Based Marketing," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 10(10), pages 1187-1202, October.
- Nusrat Jahan & Md. Alamgir Hossain & Yuantao Fang, 2020. "Multiple Mediating Effects on the Quality of and Loyalty to Banking Services," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 10(11), pages 1248-1258, November.
- Maxim Koldyshev, 2020. "Industrial (B2b) Marketing Of Glass Companies: Mobile Applications As A Sales Promotion Tool," Three Seas Economic Journal, Publishing house "Baltija Publishing", vol. 1(3).
- Olha Kovalchuk, 2020. "Branding As An Effective Marketing Strategy For The Competitiveness Of The Dairy Industry," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", vol. 1(2).
- Yevheniia Polishchuk & Anna Kornyliuk & Alla Ivashchenko, 2020. "Investor Relations Tools For Business In Smart Specialization Strategy," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 6(4).
- Olha Kovalchuk, 2020. "Branding As An Effective Marketing Strategy For The Competitiveness Of The Dairy Industry," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 1(2).
- Teofana Dimitrova & Lyubomir Stoychev & Kiril Desev, 2020. "Marketing Communication Practices in Bulgarian Higher Education," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 1, pages 92-113.
- Erika Kulcsar & Blanka Balazs & Norbert Badi & Csilla-Tima Beder & Ottilia Opra & Brigitta Szabo & Nora Szabo, 2020. "Strengths And Weaknesses Of (Inter)National Brands: Ikea, L’Orã‰Al, Starbucks And Ford, Based On The Opinion Of Consumers," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
- Bradley Shapiro & Günter J. Hitsch & Anna Tuchman, 2020. "Generalizable and Robust TV Advertising Effects," Working Papers 2020-111, Becker Friedman Institute for Research In Economics.
- M. Emin YAÞAR & Abdulvahap BAYDAÞ & Þenol ÇELÝK, 2020. "Determination of Factors Affecting the Preferences of Youth for Purchasing New Products: Application of Confirmatory Factor Analysis," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, vol. 4(1), pages 195-225, August.
- Mehmet GÜVEN & Mesut ASLAN, 2020. "Bilgi Teknolojilerinin Çalýsanlarýn Performansýna ve Motivasyonuna Etkisi: TRB1 Bölgesindeki KOBI’lerde Bir Uygulama," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, vol. 4(1), pages 35-54, August.
- Lamberz Julia & Litfin Thorsten & Teckert Özlem & Meeh-Bunse Gunther, 2020. "Is there a Link between Sustainability, Perception and Buying Decision at the Point of Sale?," Business Systems Research, Sciendo, vol. 11(3), pages 1-13, November.
- Lamberz Julia & Litfin Thorsten & Teckert Özlem & Meeh-Bunse Gunther, 2020. "Is there a Link between Sustainability, Perception and Buying Decision at the Point of Sale?," Business Systems Research, Sciendo, vol. 11(3), pages 1-13, November.
- Mark Armstrong & Yongmin Chen, 2020.
"Discount Pricing,"
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"From wheel of fortune to wheel of misfortune: Financial crises, cycles, and consumer predation,"
Journal of Consumer Affairs, Wiley Blackwell, vol. 54(4), pages 1195-1212, December.
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- FUCIU Mircea, 2020. "Changes In The Organization'S Marketing Activity In Light Of The Sars-Cov-2 Pandemic," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 72(2), pages 27-35, July.
- FUCIU Mircea, 2020. "Effects Of The Online On The Exogenous Influence Factors Of Consumer Behaviour," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 72(4), pages 35-47, December.
- Jan Salamoun, 2020. "Characteristics of Companies involved in the Fairtrade Platform," Economics Working Papers 2020-03, University of South Bohemia in Ceske Budejovice, Faculty of Economics.
- Liviu CIUCAN-RUSU & Mihai TIMUS & Iulia Elena VARGA, 2020. "The Importance Of Marketing Research For The Sustainability Of Medical Services," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 5(2), pages 133-141.
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Energy Economics, Elsevier, vol. 89(C).
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- László SEER, 2020. "Toward A Threshold Model Of Consumer Autonomy For Human-Smart System Interactions: A Qualitative Study," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 15, pages 57-69, June.
- Ketrin SZIKSZAI-NÉMETH, 2020. "Influencer Marketing – Persuasion Of The Followers," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 16, pages 119-124, December.
- Vicentiu Cosmin VLAD & Florin-Alexandru LUCA, 2020. "Delivering Sustainability - Green Marketing Evolution," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 16, pages 169-179, December.
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- Omar SALEM, 2020. "Social Media Marketing In Higher Education Institutions," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 23, pages 191-196, August.
- Alexandra Giuliana ANDRONIC, 2020. "Motivational Determinants In The Development Of The Decision To Purchase Mobile Phones," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 24, pages 279-286, December.
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- Alexandra Fratrič & Michael Schmidthaler & Margarethe Überwimmer & Robert Füreder, 2020. "Service innovation across borders: Challenges and potentials of service innovation collaboration in Upper Austria and South Bohemia," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(2), pages 10-16.
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- František Olšavský, 2020. "Consumer literacy and honey fraud. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(4), pages 46-51.
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- Rita Zahara & Nandan Limakrisna, 2020. "The Building Image of PT. Jakarta East Industrial Park," International Review of Management and Marketing, Econjournals, vol. 10(1), pages 7-10.
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- Vonny Susanti & Ujang Sumarwan & Megawati Simanjuntak & Eva Z Yusuf, 2020. "Rational Antecedent Framework of Brand Satisfaction in the Industrial Market: Assessing Rational Perceived Quality and Rational Perceived Value Roles," International Review of Management and Marketing, Econjournals, vol. 10(1), pages 19-26.
- Fabián Cuesta & Gabriela Paida & Irene Buele, 2020. "Influence of Olfactory and Visual Sensory Stimuli in the Perfume-Purchase Decision," International Review of Management and Marketing, Econjournals, vol. 10(1), pages 63-71.
- Muhammad Ashfaque & Syed Mohsin Ali Shah & Fahad Sultan & Haider Khalil & Arif Hussain & Muhammad Khan, 2020. "Ethical Value Propositions of Islamic Banking Products: A Phenomenological Inquiry of Relationship Managers Perspective," International Review of Management and Marketing, Econjournals, vol. 10(2), pages 8-14.
- Mahmoud El-Jafari & Raneen Yousef & Ali Jamoos, 2020. "Consumer Behavior Towards Introducing 3g Mobile In Palestine: The Case Of Bethlehem Governorate," International Review of Management and Marketing, Econjournals, vol. 10(2), pages 68-79.
- Rizka Annisa Fitri & Ririn Wulandari, 2020. "Online Purchase Intention Factors in Indonesian Millenial," International Review of Management and Marketing, Econjournals, vol. 10(3), pages 122-127.
- Patria Laksamana, 2020. "I will Always Follow You: Exploring the Role of Customer Relationship in Social Media Marketing," International Review of Management and Marketing, Econjournals, vol. 10(3), pages 22-28.
- Lie Heng & Nur Afifah, 2020. "Entrepreneurial Orientation for Enhancement of Marketing Performance," International Review of Management and Marketing, Econjournals, vol. 10(3), pages 46-53.
- Fikri Aulawi Rusmahafi & Ririn Wulandari, 2020. "The Effect of Brand Image, Service Quality, and Customer Value on Customer Satisfaction," International Review of Management and Marketing, Econjournals, vol. 10(4), pages 68-77.
- Muhammad Abrar & Rizwan Shabbir & Mohsin Bashir & Shahnawaz Saqib & Ahmed Raza, 2020. "Role of Professional Service Quality and Communication Effectiveness in Predicting Relationship Commitment among Professional-Client in Lawyer Services," International Review of Management and Marketing, Econjournals, vol. 10(4), pages 89-95.
- Le Thanh Tiep & Ngo Quang Huan & Tran Thi Thuy Hong, 2020. "Impact of Corporate Social Responsibility to Firms’ Performance in Southern Enterprises of Vietnam," International Review of Management and Marketing, Econjournals, vol. 10(4), pages 17-24.
- Muhammad Sarmad & Naeem Ahmad & Muhammad Khan & Muhammad Irfan & Hajira Atta, 2020. "Investigating the Moderating Role of Trust between Social Media Capabilities and Consumer Brand Engagement Across Textile Sector of Pakistan," International Review of Management and Marketing, Econjournals, vol. 10(4), pages 53-62.
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- Ryo Iwata & Kaoru Kuramoto & Kenyuu Matsumoto & Satoshi Kumagai, 2020. "Extracting Innovative Buyers by Scoring Using Innovator Theory," International Review of Management and Marketing, Econjournals, vol. 10(5), pages 92-102.
- Muhammad Rashid Rafiq & Rai Imtiaz Hussain & Shahbaz Hussain, 2020. "The Impact of Logo Shapes Redesign on Brand Loyalty and Repurchase Intentions through Brand Attitude," International Review of Management and Marketing, Econjournals, vol. 10(5), pages 117-126.
- Jan C. L. König, 2020. "The Never-Ending Story Teller – A Narratological Genealogy of Storytelling in Marketing and Management," International Review of Management and Marketing, Econjournals, vol. 10(5), pages 127-137.
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- May Yee Melissa Lau, 2020. "Effects of Marketing Mix on Students’ Selection of Transnational Top-up Degrees in Hong Kong," International Review of Management and Marketing, Econjournals, vol. 10(5), pages 27-34.
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- Ahmad Hashem Al-assaf & Abas Salem Rawashdeh & Feras Suliman Alshalabi, 2020. "The Impact of Intellectual Capital on the Administrative Innovation among the Employees in the Commercial Jordanian Banks," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 1073-1088.
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