Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

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This topic is covered by the following reading lists:

1. Online Marketing and Advertising
2. Mondialisation

2021

• Chiarelli, Andrea, 2021. "The impact of dynamic capabilities and market orientation on firm performance: a case study of higher education consulting firms," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, vol. 5(1), pages 312-312, January.
• Adrian Micu & Angela-Eliza Micu & Marius Geru & Alexandru Capatina & Mihaela-Carmen Muntean, 2021. "The Impact of Artificial Intelligence Use on the E-Commerce in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(56), pages 137-137, February.
• Szabolcs Nagy & Noemi Hajdu, 2021. "Consumer Acceptance of the Use of Artificial Intelligence in Online Shopping: Evidence From Hungary," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(56), pages 155-155, February.
• Corina Pelau & Irina Ene & Mihai-Ionut Pop, 2021. "The Impact of Artificial Intelligence on Consumers’ Identity and Human Skills," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(56), pages 1-33, February.
• Eliza Nichifor & Adrian Trifan & Elena Mihaela Nechifor, 2021. "Artificial Intelligence in Electronic Commerce: Basic Chatbots and Consumer Journey," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(56), pages 1-87, February.
• Theodor Purcarea & Valeriu Ioan-Franc & Stefan-Alexandru Ionescu & Ioan Matei Purcarea, 2021. "The Profound Nature of Linkage Between the Impact of the Use of Artificial Intelligence in Retail on Buying and Consumer Behavior and Consumers’ Perceptions of Artificial Intelligence on the Path to t," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(56), pages 1-9, February.
• Jerzy Grobelny & Rafal Michalski, 2021. "Hidden Markov models for visual processing of marketing leaflets," WORking papers in Management Science (WORMS) WORMS/21/08, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
• Vesselin Blagoev & Elena Shustova & Inna Mischenko, 2021. "Buyer Behaviour in the Case of Organic Agricultural Products," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 124-139.
• Mihaela Mihailova, 2021. "Online learning from the perspective of the marketing product and its levels. An empirical example from Bulgaria," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 105-113.
• Céline Gallen & Gaëlle Pantin-Sohier & Dominique Peyrat-Guillard, 2021. "Familiarisation et diffusion de l’entomophagie en France," Innovations, De Boeck Université, vol. 0(1), pages 153-182.
• Randheer Kokku, 2021. "Omni and Multi-Channel: Relationship with Utilitarian/Hedonic Benefits, Shopping Value and Channel Patronage," International Review of Management and Marketing, Econjournals, vol. 11(2), pages 11-22.
• Onur TÜRKER, 2021. "Alýcý Davranýþý Okulunun Düþüncelerine Yönelik Güncel Yaklaþýmlar: Bir Literatür Analizi," Isletme ve Iktisat Calismalari Dergisi, Econjournals, vol. 9(1), pages 12-27.
• Keane, Michael & Neal, Timothy, 2021. "Consumer panic in the COVID-19 pandemic," Journal of Econometrics, Elsevier, vol. 220(1), pages 86-105.
  • Michael Keane & Timothy Neal, 2020. "Consumer Panic in the COVID-19 Pandemic," Discussion Papers 2020-06, School of Economics, The University of New South Wales.
• Keane, Michael & Ketcham, Jonathan & Kuminoff, Nicolai & Neal, Timothy, 2021. "Evaluating consumers’ choices of Medicare Part D plans: A study in behavioral welfare economics," Journal of Econometrics, Elsevier, vol. 222(1), pages 107-140.
  • Michael P. Keane & Jonathan D. Ketcham & Nicolai V. Kuminoff & Timothy Neal, 2019. "Evaluating Consumers' Choices of Medicare Part D Plans: A Study in Behavioral Welfare Economics," NBER Working Papers 25652, National Bureau of Economic Research, Inc.
• Chung, Kim-Sau & Liu, Erica Meixiazi & Lo, Melody, 2021. "Selling to consumers who cannot detect small differences," Journal of Economic Theory, Elsevier, vol. 192(C).
• Daunfeldt, Sven-Olov & Moradi, Jasmine & Rudholm, Niklas & Öberg, Christina, 2021. "Effects of employees’ opportunities to influence in-store music on sales: Evidence from a field experiment," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
• Sánchez Torres, Javier A. & Varón Sandoval, Alexander & Arroyo Cañada, Francisco Javier & Rojas Berrio, Sandra, 2021. "Exploring the factors affecting the use of C2C in Colombia," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Lorente Páramo, Ángel José & Hernández García, Ángel & Chaparro Peláez, Julián, 2021. "Modelling e-mail marketing effectiveness – An approach based on the theory of hierarchy-of-effects," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Sarmiento Guede, José Ramón & De Esteban Curiel, Javier & Antonovica, Arta, 2021. "Increase the influence of the travel video bloggers by using Youtube to sell trips indirectly through relationship marketing and service quality online," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• María Alesanco Llorente & Eva Reinares Lara & Cristina Olarte-Pascual & Jorge Pelegrín Borondo, 2021. "Mobile-assisted-showroomer: modelo cognitivo–afectivo–normativo–conativo de comportamiento en la tienda física de moda," DOCFRADIS Working Papers 2101, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jan 2021.
• Alicia Izquierdo–Yusta & María Pilar Martínez–Ruiz & Héctor Hugo Pérez–Villarreal, 2021. "Studying the impact of food values, subjective norms and brand love on loyalty: findings obtained at fast food restaurants in Mexico," DOCFRADIS Working Papers 2103, Catedra Fundación Ramón Areces de Distribución Comercial, revised Mar 2021.
• He, Sherry & Hollenbeck, Brett & Proserpio, Davide, 2021. "The Market for Fake Reviews," MPRA Paper 105507, University Library of Munich, Germany.
• Ali, Mazhar & Amir, Dr.Huma & Shamsi, Dr.Aamir, 2021. "Consumer Herding Behavior in Online Buying: A Literature Review," MPRA Paper 107435, University Library of Munich, Germany.
• Anna Dewalska–Opitek & Magdalena Hofman–Kohlmeyer, 2021. "Players as Prosumers – How Customer Engagement in Game Modding May Benefit Computer Game Market," Central European Business Review, Prague University of Economics and Business, vol. 2021(1), pages 77-97.
• TANASE, George Cosmin, 2021. "Global Retail Trends: Rethinking The Strategy Of Doing Business," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(4), pages 27-31, January.
• PURCAREA, Ioan Matei, 2021. "The Disrupted Retail and the Innovative Technology: Connecting Data..," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(4), pages 32-42, January.
• TANASE, George Cosmin, 2021. "The New Customer Path In The Connectivity And Digitalization Age," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(1), pages 27-31, April.
• PURCAREA, Ioan Matei, 2021. "E-Commerce Retailers’ Competition, Digital Technology and the Fast-Approaching Future of a New Standard Consisting of Cryptocurrency’s Commercial Us," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(1), pages 32-50, April.
• Bulut, Cagri & Aydogan, Sefer, 2021. "Service Quality in Private Secondary Schools: Extension to EduQUAL with a case from Turkey," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 12(1), pages 145-155, January.
• Cavdar Aksoy, Nilsah & Tumer Kabadayı, Ebru & Kocak Alan, Alev & Ermehan, Coskun, 2021. "A Current Approach to Understand Customers: A Literature Review on Customer Engagement (Müşteriyi Anlamada Güncel Bir Yaklaşım: Müşteri İlginliği Üzerine Bir Literatür Taraması)," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 12(1), pages 197-217, January.
• Kose, Sirin Gizem & Ozer Cizer, Ece, 2021. "The Relationship between Experiential Marketing, Customer Satisfaction and Customer Loyalty: A Research in the Smartphone Industry (Deneyimsel Pazarlamanın Müşteri Memnuniyeti ve Müşteri Sadakati ile ," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 12(1), pages 219-232, January.
• Eren, Berrin Arzu, 2021. "Tüzel Müşterilerin Ana Bankalarına Yönelik Sadakat ve Ağızdan Ağıza Pazarlama Davranışını Belirleyen Unsurlar: Ankara Örneklemi (Factors Determining Loyalty and Word-of-Mouth Marketing Behavior of Cor," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 12(2), pages 419-442, April.
• Sayan, Zafer, 2021. "Marka İmajının Satın Alma Niyetine Etkisinde Müşteri Tatmininin Aracı Rolü: Üniversite Öğrencileri Üzerine Bir Araştırma (The Mediating Role of Customer Satisfaction in the Effect of Brand Image on Pu," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 12(2), pages 459-468, April.
• Gil Cordero, Eloy & Rondan Cataluña, Francisco Javier & Rey Moreno, Manuel, 2021. "Análisis regional de la marca distribuidor en compras online," INVESTIGACIONES REGIONALES - Journal of REGIONAL RESEARCH, Asociación Española de Ciencia Regional, issue 49, pages 157-169.
• Novoselova, Olga, 2021. "Industrial Tourism As A Means Of “Made In China” Reputation Improvement," Journal of Spatial and Organizational Dynamics, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 9(1), pages 61-72.
• Nexhit Shala & Myrvete Badivuku-Pantina, 2021. "The Impact of the Vocational Secondary Education in Kosovo’s Economic Development in 2002-2017," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 118-135.
• Atallah Alhosban & Issa Altarawneh, 2021. "The Role of Management and Teamwork in Helping the Internal Auditor to Cope with IT Environment," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 159-167.
• Huynh Thi Thu Suong & Tieu Van Trang, 2021. "Adoption of Supply Chain Model to Improve Terminal Device Distribution at Mobifone: Evidence from Vietnam," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 3-18.
• Wioletta Wereda & Grzegorz Pokorski, 2021. "The Crucial Element of Building Safe Relations between the Enterprise and its Stakeholders: Communication through Traditional Methods and Social Media," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 511-527.
• Justyna Malysiak & Piotr Wojnarowicz, 2021. "Gord and Knights Tournament in Byczyna as an Example of History Management in Public Space – Interactive Historical Marketing and its Educational and Promotional Values," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 609-622.
• Mustika Sufiati Purwanegara, 2021. "Stakeholders' Participatory Framework in Rice Agribusiness," GATR Journals jber200, Global Academy of Training and Research (GATR) Enterprise.
• Runato A. Basañes, 2021. "Work Engagement of Public Elementary School Teachers and Organizational Support," GATR Journals jmmr263, Global Academy of Training and Research (GATR) Enterprise.
• Premruedee Jitkuekul, 2021. "Factors affecting Brand Loyalty on Green Product Consumption," GATR Journals jmmr264, Global Academy of Training and Research (GATR) Enterprise.
• Richard Fedorko, 2021. "ROPO and Reverse ROPO Effect in Gender-Generation Characteristics," GATR Journals jmmr265, Global Academy of Training and Research (GATR) Enterprise.
• Ing. Ludovít Nastišin, 2021. "Brand Engagement in the Light of Post Content Type on the Facebook Platform in the Selected Industry," GATR Journals jmmr266, Global Academy of Training and Research (GATR) Enterprise.
• Shelley B Beck, 2021. "Assessing SME Perceptions of Using Green Social Media Marketing," GATR Journals jmmr269, Global Academy of Training and Research (GATR) Enterprise.
• Fairuz Chowdhury, 2021. "The Impact of Culture on Impulse Buying Behavior in Bangladesh," GATR Journals jmmr270, Global Academy of Training and Research (GATR) Enterprise.
• Wenny Pebrianti, 2021. "Online Relationship Marketing and Customer Loyalty Based on Signalling Theory," GATR Journals jmmr271, Global Academy of Training and Research (GATR) Enterprise.
• PURCAREA, Ioan Matei, 2021. "Marketing 5.0, Society 5.0, Leading-Edge Technologies, New CX, and New Engagement Capacity within the Digital Transformation," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(1), pages 35-53, April.
• PURCAREA, Ioan Matei, 2021. "E-Commerce Contribution In Sustainable Development: Towards A New Era Of Safe And More Sustainable Products," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(1), pages 61-100, April.
• Lea Susanne Faerber & Dennis C. Ahrholdt & Oliver Schnittka & Zeinab Rezvani, 2021. "Visitor characteristics matter: how the positive impact of visit duration on visitor satisfaction at visitor attractions is moderated," Journal of Business Economics, Springer, vol. 91(3), pages 333-351, April.
• Adnan Zogaj & Dieter K. Tscheulin & Jörg Lindenmeier & Stephan Olk, 2021. "Linking actual self-congruence, ideal self-congruence, and functional congruence to donor loyalty: the moderating role of issue involvement," Journal of Business Economics, Springer, vol. 91(3), pages 379-400, April.
• Debora Dhanya Amarnath & Uma Pricilda Jaidev, 2021. "Toward an integrated model of consumer reactance: a literature analysis," Management Review Quarterly, Springer, vol. 71(1), pages 41-90, February.
• Muhammad Waqas & Zalfa Laili Binti Hamzah & Noor Akma Mohd Salleh, 2021. "Customer experience: a systematic literature review and consumer culture theory-based conceptualisation," Management Review Quarterly, Springer, vol. 71(1), pages 135-176, February.
• Sandra Miranda & Patrícia Cunha & Margarida Duarte, 2021. "An integrated model of factors affecting consumer attitudes and intentions towards youtuber-generated product content," Review of Managerial Science, Springer, vol. 15(1), pages 55-73, January.
• Sonia Cruz-Ros & Diana L. Guerrero-Sánchez & Maria-Jose Miquel-Romero, 2021. "Absorptive capacity and its impact on innovation and performance: findings from SEM and fsQCA," Review of Managerial Science, Springer, vol. 15(2), pages 235-249, February.
• Harald Hruschka, 2021. "Comparing unsupervised probabilistic machine learning methods for market basket analysis," Review of Managerial Science, Springer, vol. 15(2), pages 497-527, February.
• Urszula Widelska & Marta Jarocka & Laima Jesevičiūtė-Ufartienė & Živilė Jezerskė, 2021. "Customer orientated leader – contribution to future research," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(3), pages 40-52, March.
• Snir, Avichai & Levy, Daniel, 2021. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics.
  • Avichai Snir & Daniel Levy, 2021. "If You Think 9-Ending Prices Are Low, Think Again," Journal of the Association for Consumer Research, University of Chicago Press, vol. 6(1), pages 33-47.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 94469, University Library of Munich, Germany.
  • Avichai Snir & Daniel Levy, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Paper series 19-14, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Preprints 198044, ZBW - Leibniz Information Centre for Economics.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Papers 2019-06, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low,Think Again," Working Papers 006-19 JEL Codes: M30, M3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 96614, University Library of Munich, Germany.
• Tridib Mazumdar, 2021. "Pricing of Products & Services," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11381, February.
• Naresh K Malhotra & James Agarwal, 2021. "Customer Relationship Marketing:Theoretical and Managerial Perspectives," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number y0022, February.
• Naresh K Malhotra & James Agarwal, 2021. "Introduction to Customer Relationship Marketing," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 1, pages 1-20, World Scientific Publishing Co. Pte. Ltd..
• Naresh K Malhotra & James Agarwal, 2021. "Customer Relationship Marketing: Theories, Models, and Frameworks," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 2, pages 21-50, World Scientific Publishing Co. Pte. Ltd..
• Naresh K Malhotra & James Agarwal, 2021. "Building Business-to-Business (B2B) Relationships," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 3, pages 51-103, World Scientific Publishing Co. Pte. Ltd..
• Naresh K Malhotra & James Agarwal, 2021. "Building Business-to-Customer (B2C) Relationships: Purchase and Non-Purchase Behavior," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 4, pages 105-134, World Scientific Publishing Co. Pte. Ltd..
• Naresh K Malhotra & James Agarwal, 2021. "Building Employee–Customer Relationship Quality and Engagement Strategies: A Stakeholder Framework," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 5, pages 135-163, World Scientific Publishing Co. Pte. Ltd..
• Naresh K Malhotra & James Agarwal, 2021. "Customer Relationship Marketing: Analytical Models and Strategies," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 6, pages 165-196, World Scientific Publishing Co. Pte. Ltd..
• Naresh K Malhotra & James Agarwal, 2021. "Building B2C Relationships: Brand Equity and Customer–Brand Relationship," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 7, pages 197-222, World Scientific Publishing Co. Pte. Ltd..
• Naresh K Malhotra & James Agarwal, 2021. "Building B2C Relationships: Corporate Reputation and Customer–Brand Relationship," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 8, pages 223-243, World Scientific Publishing Co. Pte. Ltd..
• Naresh K Malhotra & James Agarwal, 2021. "Ethical Foundations of Customer Relationship Marketing," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 9, pages 245-272, World Scientific Publishing Co. Pte. Ltd..
• Naresh K Malhotra & James Agarwal, 2021. "Customer Relationship Marketing: Digital Marketing and Social Media," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 10, pages 273-308, World Scientific Publishing Co. Pte. Ltd..
• Naresh K Malhotra & James Agarwal, 2021. "Future of Customer Relationship Marketing: New Directions for Research," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 11, pages 309-332, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Introduction to Pricing," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 1, pages 1-10, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Price, Revenue, and Profits: The Basics," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 2, pages 13-26, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Effects of Price on Demand," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 3, pages 27-41, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Developing a Demand Function with Surveys and Experiments," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 4, pages 43-59, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Modeling Price Effects Using Point of Sales Data," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 5, pages 61-85, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Psychological Foundations of Pricing," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 6, pages 87-119, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "The Pricing Environment," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 7, pages 123-140, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Value-Based Strategies," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 8, pages 141-166, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Cost Considerations in Pricing," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 9, pages 167-194, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Pricing When Cost Varies Across Customers," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 10, pages 195-206, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Competitive Considerations in Pricing," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 11, pages 207-220, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Price Discrimination Strategy," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 12, pages 223-241, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Product Bundling Strategies," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 13, pages 243-252, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Establishing a Pricing Structure," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 14, pages 253-267, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Dynamic Pricing Strategies," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 15, pages 269-288, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Price Promotions," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 16, pages 289-307, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Pricing Strategies in Physical Retail," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 17, pages 309-327, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Retail Pricing on the Internet," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 18, pages 329-342, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Creating a Pricing Organization," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 19, pages 345-357, World Scientific Publishing Co. Pte. Ltd..
• Petra Leonora Cvitanović, 2021. "The analysis of digital marketing tactics of selected insurance companies in Croatia," EFZG Working Papers Series 2103, Faculty of Economics and Business, University of Zagreb.
• Avichai Snir & Daniel Levy, 2021. "If You Think 9-Ending Prices Are Low, Think Again," Journal of the Association for Consumer Research, University of Chicago Press, vol. 6(1), pages 33-47.
  • Snir, Avichai & Levy, Daniel, 2021. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 94469, University Library of Munich, Germany.
  • Avichai Snir & Daniel Levy, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Paper series 19-14, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Preprints 198044, ZBW - Leibniz Information Centre for Economics.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Papers 2019-06, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low,Think Again," Working Papers 006-19 JEL Codes: M30, M3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 96614, University Library of Munich, Germany.
• Nechoud, Lamia & Ghidouche, Faouzi & Seraphin, Hugues, 2021. "The influence of eWOM credibility on visit intention: An integrative moderated mediation model," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics, pages 54-63.
• Alexandra Giuliana ANDRONIC, 2021. "Consumer Behaviour In Purchasing Luxury Goods During Economic Crises," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 25, pages 9-14, May.
• Carlos Fernando Osorio-Andrade & Edwin Arango-Espinal & Carlos Alberto Arango-Pastrana, 2021. "eWOM en los tiempos de la COVID-19: un análisis empírico de marcas colombianas en Facebook," Estudios Gerenciales, Universidad Icesi, vol. 37(158), pages 28-36, March.
• Juan Camilo Mejía & Diego De la Rosa-Salazar & Hernán Darío Huertas-Moreno, 2021. "Implicaciones de la COVID-19 sobre el marketing de servicios educativos: un estudio desde las motivaciones y estados de ánimo de universitarios en Colombia," Estudios Gerenciales, Universidad Icesi, vol. 37(158), pages 126-137, March.
• Carmen Juliana Villamizar Jaimes & Andrés Villegas Mejía, 2021. "Análisis situacional y generación de un mapa estratégico para el incremento del mercado potencial en una institución prestadora de salud," Revista CIFE, Universidad Santo Tomás, January.
• Diana María López Celis & Mónica Eugenia Peñalosa Otero, 2021. "Relación entre la actitud ambiental y la compra de productos socialmente responsables en los consumidores de Medellín, Colombia," REVISTA TENDENCIAS, Universidad de Nariño, vol. 22(1), pages 1-17, January.
• Carlos Fernando Osorio-Andrade & Augusto Rodríguez-Orejuela & Fernando Moreno-Betancourt, 2021. "Efectos de las características de videos en YouTube que aumentan su popularidad: un análisis empírico," REVISTA TENDENCIAS, Universidad de Nariño, vol. 22(1), pages 18-38, January.
• Rudibel Perdigón Llanes & Hubert Viltres Sala, 2021. "Social media marketing en empresas agrícolas cubanas," REVISTA TENDENCIAS, Universidad de Nariño, vol. 22(1), pages 163-179, January.
• Bronnenberg, Bart & Dube, Jean-Pierre & Joo, Joonhwi, 2021. "Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry," CEPR Discussion Papers 15706, C.E.P.R. Discussion Papers.
• Bronnenberg, Bart & Huang, Yufeng, 2021. "Gains from Convenience and the Value of E-commerce," CEPR Discussion Papers 15707, C.E.P.R. Discussion Papers.
• Bar-Isaac, Heski & Caruana, Guillermo & Cuñat, Vicente, 2021. "Targeted product design," CEPR Discussion Papers 15708, C.E.P.R. Discussion Papers.
• Тодор Кръстевич, 2021. "Моделиране На Вероятностния Избор При Покупка," Scientific Research Almanac, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 29(1 Year 20), pages 5-47.
• Nicoletta Buratti & Giorgia Profumo & Luca Persico, 2021. "The impact of market orientation on university spin-off business performance," Journal of International Entrepreneurship, Springer, vol. 19(1), pages 104-129, March.
• Dan Yavorsky & Elisabeth Honka & Keith Chen, 2021. "Consumer search in the U.S. auto industry: The role of dealership visits," Quantitative Marketing and Economics (QME), Springer, vol. 19(1), pages 1-52, March.
• Pradeep K. Chintagunta & Junhong Chu, 2021. "Geography as branding: Descriptive evidence from Taobao," Quantitative Marketing and Economics (QME), Springer, vol. 19(1), pages 53-92, March.
• Hámori, Balázs, 2021. "A figyelem ökonómiája. A vevők meghódításának új módszerei és csatornái [Economy of attention - new methods and channels for receiving customers]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(1), pages 96-124.
• Yiquan Gu & Leonardo Madio & Carlo Reggiani, 2019. "Data brokers co-opetition," CESifo Working Paper Series 7523, CESifo.
  • Yiquan Gu & Leonardo Madio & Carlo Reggiani, 2021. "Data Brokers Co-Opetition," Working Papers 202101, University of Liverpool, Department of Economics.
• Yiquan Gu & Leonardo Madio & Carlo Reggiani, 2019. "Exclusive Data, Price Manipulation and Market Leadership," CESifo Working Paper Series 7853, CESifo.
  • Yiquan Gu & Leonardo Madio & Carlo Reggiani, 2021. "Exclusive Data, Price Manipulation and Market Leadership," Working Papers 202102, University of Liverpool, Department of Economics.
• Svenja Mohr & Janis Cloos, 2021. "Acceptance of Data Sharing in Smartphone Apps from Key Industries of the Digital Transformation: A Representative Population Survey for Germany," MAGKS Papers on Economics 202102, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
• Bart J. Bronnenberg & Jean-Pierre H. Dubé & Joonhwi Joo, 2021. "Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry," NBER Working Papers 28618, National Bureau of Economic Research, Inc.
• Diego Aparicio & Zachary Metzman & Roberto Rigobon, 2021. "The Pricing Strategies of Online Grocery Retailers," NBER Working Papers 28639, National Bureau of Economic Research, Inc.

2020

• Aliaskarova Z. A. & Doroshko A. S., 2020. "Pr Technologies And Anti-Advertising In The Political Process: Ukranian Television'S Religious Discourse Research," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, May.
• Zaitceva A.S., 2020. "Restaurant Business: Retention Of Consumers During The Coronavirus Period," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, May.
• Markin I.M. & Stukalova A.A., 2020. "Netnographic Analysis Of Client Experience Of Users Of Railway Stations In Moscow," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, May.
• Anthony Koschmann & Yi Qian, 2020. "Latent Estimation of Piracy Quality and its Effect on Revenues and Distribution: The Case of Motion Pictures," NBER Working Papers 27649, National Bureau of Economic Research, Inc.
• Bradley Shapiro & Günter J. Hitsch & Anna Tuchman, 2020. "Generalizable and Robust TV Advertising Effects," NBER Working Papers 27684, National Bureau of Economic Research, Inc.
• Hveckovics, N., 2020. "Return on brand indicator as one of branding efficiency evaluation tools," Journal of the New Economic Association, New Economic Association, vol. 45(1), pages 132-150.
• Ron Berman & Xudong Zheng, 2020. "Marketing with Shallow and Prudent Influencers," Working Papers 20-06, NET Institute.
• Vasylchenko Lidiya, 2020. "Analysis of consumer behavior formation models under the influence of marketing communication environment of the enterprise," Technology audit and production reserves, Socionet;Technology audit and production reserves, vol. 1(4(51)), pages 41-44.
• Valeri GAGAUZ, 2020. "Digital Marketing In The Practice Of Small And Medium Enterprises In The Republic Of Moldova," ECONOMY AND SOCIOLOGY: Theoretical and Scientifical Journal, Socionet;Complexul Editorial "INCE", issue 1, pages 64-73.
• Tan, Yee Heng & Reddy, Srinivas K., 2020. "Crowdfunding Platforms: Ecosystem and Evolution," Foundations and Trends(R) in Marketing, now publishers, vol. 14(2), pages 53-172, July.
• Chung, Doug J. & Kim, Byungyeon & Syam, Niladri B., 2020. "A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future?," Foundations and Trends(R) in Marketing, now publishers, vol. 11(1), pages 1-52, June.
• Calder, Bobby J., 2020. "Brands: An Integrated Marketing, Finance, and Societal Perspective," Foundations and Trends(R) in Marketing, now publishers, vol. 14(4), pages 237-316, November.
• Brei, Vinicius Andrade, 2020. "Machine Learning in Marketing: Overview, Learning Strategies, Applications, and Future Developments," Foundations and Trends(R) in Marketing, now publishers, vol. 14(3), pages 173-236, August.
• Luiela Magdalena Csorba, 2020. "Drugs Consumer Protection – a Socio- Economic Point of View Regarding Drugs Safety," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 262-282, June.
• Rosita Widjojo, 2020. "The Development of Digital Payment Systems in Indonesia: a Review of Go-Pay and Ovo E-Wallets," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 384-395, September.
• Georgi Kozhuharov, 2020. "Risk Management System in the Marketing of the Organization in the Conditions of Internationalization," Godishnik na UNSS, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 1-63–77, December.
• Alexander Christov, 2020. "Efficiency in Marketing Communications – Overview and Distinctions," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 140-148, September.
• Krasimir Marinov, 2020. "Impact of Marketing Synergy on the New Product Results," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 37-51, September.
• Wieslawa Kuzniar & Kazimierz Cyran, 2020. "Selected Aspects Of The Residential Property Market In The Context Of Creating A City Image (An Example From Rzeszow)," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, vol. 15(1), pages 39-52, March.
• Yuriy Robul, 2020. "Structure And Constituents Of Digital Marketing Systems," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, vol. 15(1), pages 53-62, March.
• FAUR Monica & BAN Olimpia, 2020. "Theoretical Framework About Tourism Destination Competitiveness," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 32-38, July.
• SZÉKELY Beatrix, 2020. "Effects Of Borrowed Words And Different Wordings On The Efficiency Of Marketing Communication Messages - Theoretical Background Of Future Research," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 405-415, July.
• SZIKSZAI-NÉMETH Ketrin, 2020. "Personal Branding In Team Sports Marketing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 416-424, July.
• TOADER Liviu Andrei, 2020. "Perceived Barriers To E-Commerce In Romania €“ A Consumers Perspective," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 597-607, July.
• HAŢEGAN Vasile, 2020. "Aesthetic Interferences In Organizational Communication," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 284-292, December.
• SZIKSZAI-NÉMETH Ketrin & NAGY Adrián Szilárd, 2020. "Consumer Decision Making In Influencer Marketing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 326-336, December.
• Valentina-Simona Pascalau, 2020. "Marketing Capabilities In The Digital Environment. Consequences On The Performance Of The Company," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 5(1), pages 106-115, March.
• Christopher Agbonifoh & Edith Odia, 2020. "Shoppers’ Perception Of Retail Convenience In Online Shopping In Benin City, Nigeria," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 5(1), pages 49-59, March.
• Szilvia Szabo, 2020. "Language Learners’ Behaviour At Multinational Companies," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 5(1), pages 97-105, March.
• Alum Kusumah & Cheng-Wen Lee, 2020. "Do Green Marketing And Green Brand Awareness Influence Customer Satisfaction? An Empirical Study," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 5(2), pages 31-43, September.
• Edith Onowe Odia & Simon Ayo Adekunle, 2020. "Determinants Of Customer Loyalty To Mobile Phone Brands," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 5(special), pages 44-54, June.
• David Fielding & Stephen Knowles & Kirsten Robertson, 2020. "Materialists and altruists in a charitable donation experiment," Oxford Economic Papers, Oxford University Press, vol. 72(1), pages 292-292.
  • David Fielding & Stephen Knowles & Kirsten Robertson, 2020. "Materialists and altruists in a charitable donation experiment," Oxford Economic Papers, Oxford University Press, vol. 72(1), pages 216-234.
• David Fielding & Stephen Knowles & Kirsten Robertson, 2020. "Materialists and altruists in a charitable donation experiment," Oxford Economic Papers, Oxford University Press, vol. 72(1), pages 216-234.
  • David Fielding & Stephen Knowles & Kirsten Robertson, 2020. "Materialists and altruists in a charitable donation experiment," Oxford Economic Papers, Oxford University Press, vol. 72(1), pages 292-292.
• D. K. Choudhury & Uma Gulati, 2020. "Product attributes based on customer’s perception and their effect on customer satisfaction: the Kano analysis of mobile brands," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 47(1), pages 49-60, March.
• Ruwan Bandara & Mario Fernando & Shahriar Akter, 2020. "Privacy concerns in E-commerce: A taxonomy and a future research agenda," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(3), pages 629-647, September.
• Kalanit Efrat & Shaked Gilboa, 2020. "Relationship approach to crowdfunding: how creators and supporters interaction enhances projects’ success," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(4), pages 899-911, December.
• Wei Liu & Zongshui Wang & Hong Zhao, 2020. "Comparative study of customer relationship management research from East Asia, North America and Europe: A bibliometric overview," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(4), pages 735-757, December.
• Vamsi Vallurupalli & Indranil Bose, 2020. "Exploring thematic composition of online reviews: A topic modeling approach," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(4), pages 791-804, December.
• Rae Yule Kim, 2020. "The influx of skeptics: an investigation of the diffusion cycle effect on online review," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(4), pages 821-835, December.
• Maren Hein & Peter Kurz & Winfried J. Steiner, 2020. "Analyzing the capabilities of the HB logit model for choice-based conjoint analysis: a simulation study," Journal of Business Economics, Springer, vol. 90(1), pages 1-36, February.
• Andrew T. Ching & Tülin Erdem & Michael P. Keane, 2020. "How much do consumers know about the quality of products? Evidence from the diaper market," The Japanese Economic Review, Springer, vol. 71(4), pages 541-569, October.
• Kohsuke Matsuoka, 2020. "Exploring the interface between management accounting and marketing: a literature review of customer accounting," Journal of Management Control: Zeitschrift für Planung und Unternehmenssteuerung, Springer, vol. 31(3), pages 157-208, September.
• Tsogas Markos-Marios & Chatzopoulou Evi & Markou Maria, 2020. "Tourism Mapping Based on Sub Destination and Special Events," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Thanasis Spyriadis (ed.), Cultural and Tourism Innovation in the Digital Era, pages 323-334, Springer.
• Angela Besana & Annamaria Esposito & Maria Cristina Vannini, 2020. "Small Towns, Cultural Heritage, … Good and Evil Queens," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Thanasis Spyriadis (ed.), Cultural and Tourism Innovation in the Digital Era, pages 89-99, Springer.
• Nicolae Al. Pop, 2020. "Contemporary Directions in the Development of Romanian Academic Marketing in Favor of Increasing the Performance of the Organization," Springer Proceedings in Business and Economics, in: Silvia L. Fotea & Ioan Ş. Fotea & Sebastian A. Văduva (ed.), Challenges and Opportunities to Develop Organizations Through Creativity, Technology and Ethics, chapter 0, pages 17-35, Springer.
• Faheem Gul Gilal & Jian Zhang & Rukhsana Gul Gilal & Naeem Gul Gilal, 2020. "Linking motivational regulation to brand passion in a moderated model of customer gender and age: an organismic integration theory perspective," Review of Managerial Science, Springer, vol. 14(1), pages 87-113, February.
• Tomasz Brzęczek, 2020. "Optimisation of product portfolio sales and their risk subject to product width and diversity," Review of Managerial Science, Springer, vol. 14(5), pages 1009-1027, October.
• Marion Garaus & Georgios Halkias, 2020. "One color fits all: product category color norms and (a)typical package colors," Review of Managerial Science, Springer, vol. 14(5), pages 1077-1099, October.
• Yu-Wei Chuang, 2020. "Why do you buy digital goods in the mobile game? The value perspective," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 10(1), pages 1-3.
• Gonzalo Maldonado-Guzmán & Sandra Yesenia Pinzón-Castro & Rubén Michael Rodríguez-González, 2020. "The Impact of Information and Communication Technology in Mexican SMEs Growth," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 10(2), pages 1-5.
• Vianney Judith Robledo Herrera & Elena Patricia Mojica Carrillo & Sofía Elba Vázquez Herrera & Fernando Rey Castillo Villar, 2020. "Influence of Experiential Marketing on Online Engagement of the Consumer in the Fashion Industry in the City of Aguascalientes," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 10(4), pages 1-8.
• Cheng-Wen Lee & Hao-Yuan Yu, 2020. "Examining Cross-Industry Collaboration in Sharing Economy Based On Social Exchange and Social Network Theories," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 10(6), pages 1-2.
• Jacek Woźniak & Wioletta Wereda, 2020. "Knowledge management significance and communication complexity in the context of innovative enterprises: case of Polish NewConnect market," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(3), pages 1963-1980, March.
• Tareq Rasul & Md. Rakibul Hoque & Md. Shamsul Arefin, 2020. "The influence of social media on female entrepreneurs: a Prisma compliant exploration," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(4), pages 3036-3047, June.
• Nuryakin Nuryakin & Tri Maryati, 2020. "Green product competitiveness and green product success. Why and how does mediating affect green innovation performance?," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(4), pages 3061-3077, June.
• Daiva Beniulytė & Beata Šeinauskienė & Aušra Rūtelionė, 2020. "Perceived influence of corporate social responsibility on consumer loyalty: the role of ethical ideology," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(1), pages 291-300, September.
• Vitally Cherenkov & Marina Sheresheva & Sergey Starov & Igor Gladkikh & Alexander Tanichev & Svetlana Berezka & Svetlana Berezka & Igor Savelev & Anastasia Yussuf, 2020. "Sustainability trends and consumer perceived risks towards private labels," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(1), pages 347-362, September.
• Victoria V. Perskaya & Bari G. Khairov & Nikolay S. Revenko & Saida M. Khairova, 2020. "Shaping a comprehensive government-supported country brand program," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(2), pages 163-181, December.
• Mohammad Fahmi Al-Zyoud, 2020. "The role of firms`s mobile applications in developing brand's equity," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(2), pages 324-340, December.
• Kiran Javaria & Omar Masood & Fernando Garcia, 2020. "Strategies to manage the risks faced by consumers in developing e-commerce," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, vol. 2(4), pages 774-783, December.
• Keane, Michael & Neal, Timothy, 2021. "Consumer panic in the COVID-19 pandemic," Journal of Econometrics, Elsevier, vol. 220(1), pages 86-105.
  • Michael Keane & Timothy Neal, 2020. "Consumer Panic in the COVID-19 Pandemic," Discussion Papers 2020-06, School of Economics, The University of New South Wales.
• Thomas-Agnan, Christine & Laurent, Thibault & Ruiz-Gazen, Anne & Nguyen, T.H.A & Chakir, Raja & Lungarska, Anna, 2020. "Spatial simultaneous autoregressive models for compositional data: Application to land use," TSE Working Papers 20-1098, Toulouse School of Economics (TSE).
• Thomas-Agnan, Christine & Laurent, Thibault & Ruiz-Gazen, Anne, 2020. "Covariates impacts in spatial autoregressive models for compositional data," TSE Working Papers 20-1162, Toulouse School of Economics (TSE).
• Femi Odebiyi & Vitaliya Gontar, 2020. "User-Generated Reviews And Official Star Ratings: Can The Two Work Together In Hotel Evaluation Systems?," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 18(1), pages 37-48, May.
• Dijana Tevsic & Arnela Nanic, 2020. "Research Of Gender-Based Behavioural Differences In The Purchasing Decision-Making Process," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 18(1), pages 75-86, May.
• Olivier Mesly & David W. Shanafelt & Nicolas Huck, 2020. "From wheel of fortune to wheel of misfortune: Financial crises, cycles and consumer predation," Working Papers of BETA 2020-35, Bureau d'Economie Théorique et Appliquée, UDS, Strasbourg.
• Nedjma Bernoussi & Lucie Sirieix, 2019. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire : une approche exploratoire, par la valeur perçue et l’authenticité perçue : cas de l’huile d’oliv," Post-Print hal-02299679, HAL.
  • Bernoussi, N. & Sirieix, L., 2020. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire. Une approche exploratoire, par la valeur perçue et l’authenticité perçue. Cas de l’huile d’olive ," Working Papers MoISA 202001, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France.
  • Nedjma Bernoussi & Lucie Sirieix, 2020. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire : une approche exploratoire, par la valeur perçue et l’authenticité perçue : cas de l’huile d’oliv," Working Papers hal-02493533, HAL.
  • Bernoussi, Nedjma & Sirieix, Lucie, 2020. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire. Une approche exploratoire, par la valeur perçue et l’authenticité perçue. Cas de l’huile d’olive ," Working Papers MOISA 301227, Institut National de la recherché Agronomique (INRA), UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro, Montpellier, France.
• Lena Bucatariu & Babu George, 2020. "Consumer behavior and customer relationship management in mental health services," Upravlenets, Ural State University of Economics, vol. 11(3), pages 46-58, July.
• Mariya Georgieva, 2020. "About the Corporate Social Responsibility Beyond the Framework of Charity," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 9(1), pages 35-44, April.
• Violeta Peteva, 2020. "Modern Consumers and the Decision-Making Process in the Context of Digitalization," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 9(2), pages 32-42, August.
• Todor Dyankov, 2020. "Customer Experience with Tourist Brands - New Challenges After Pandemia," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 9(2), pages 53-59, August.
• Desislava Racheva, 2020. "Analyzing Different Approaches to the Relations with the Insurance Intermediaries on the Non-Life Insurance Market in Bulgaria," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 9(3), pages 117-126, December.
• Mohammad Hazimeh, 2020. "Important B2C Aspects of Location Based Marketing," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 9(3), pages 48-51, December.
• Todor Krastevich, 2020. "A B2b Price Optimization Model," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 114-122.
• Desislava Racheva, 2020. "Research Of The Contracting Strength Of Insurance Brokers Operating On The Non-Insurance Market In Bulgaria," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 118-128.
• Zsolt Hajdu, 2020. "Potato Marketing Channels In Romania," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 138-150.
• Viktoriya Stancheva, 2020. "Competitive Structure Analysisof Bulgarian Aviation Industry," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 187-197.
• Violeta Peteva, 2020. "Consumer Behaviourin The Unforeseeable Future –Dialecticsand Challenges," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 198-210.
• Miglena Dushkova, 2020. "Interactions Between Consumers In The Sharingeconomy Platforms," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 221-232.
• Radina Ruseva, 2020. "Brand Destinations And European Capital Of Culture Cities As A Specific Form Of Fluid Brand," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 225-236.
• Boycho Boychev, 2020. "Influencer Marketing Platformsand Key Metrics," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 264-275.
• Irena Erbakanova, 2020. "To App Or Not To App: Using Mobile Applications In The Marketing Of Small Cities And Remote Tourism Destinations," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 280-290.
• Nina Zlateva & Lambrin Kiriakov, 2020. "Preferred Information Sourceswhen Choosing A Mobile Operator," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 287-300.
• Sofia Almeida & Yvonne Ivanescu & Ana Claudia Campos, 2020. "The Content'S Magic In A Digital Strategy For The Hotel Sector – Case Study Of The Hotel," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 291-296.
• Tsvetelina Dimitrova, 2020. "Repositioning In The Corporate Brand Imagein The Banking Area," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 346-355.
• Mohammad M. Hazimeh, 2020. "Important Aspects Of Location In Marketing," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 368-373.
• Nikolay Shterev, 2020. "Social Marketing Vs Marketingon Social Media," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 387-398.
• Evgenia Yazovskikh & Oksana Yatsenko, 2020. "Formation Of A Fitness Club Customer Loyalty Programme," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 472-479.
• Penka Goranova, 2020. "Strategic Actions In Advertising Policy," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 529-540.
• Ralitsa Yaneva, 2020. "Benefits And Challenges Of The Classification And Categorization Of Inbound Marketing Effectiveness Indicators," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 543-554.
• Bozhana Stoycheva & Svilena Ruskova, 2020. "Management Solutionsin An Emergency Situation," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 567-579.
• Nadezhda Dimova, 2020. "Specificity Of The Relationship Between Sustainable Marketing And Consumer Behavior," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 637-644.
• Borislava Cherlkezova, 2020. "Internal Marketing –Leadershipopportunities In The Covid 19 Pandemia," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 677-686.
• Boryana Serbezova & Yordan Nedev, 2020. "Guidelines For Improvement Of The Regulatory Environment Of The Municipality Of Varna To Achieve Sustainable Consumption," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 681-692.
• Dimitar Kolev & Nadezhda Kostadinova, 2020. "Digital Marketing – A Strategyfor Positioning Hotelswith Specific Target Markets," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 699-713.
• Evgeniya Tonkova, 2020. "Price Automation Modelsin B2c Markets," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 71-79.
• Mariya Georgieva, 2020. "Consumer "Sophistication" - A Manifestation Of Sustainability At Individual Consumer Behavior Level," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 727-738.
• Svilen Ivanov & Vanya Kraleva, 2020. "The Use Of Bio And Eco-Products – Motives And The Impact Of Demographics," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 748-758.
• Olufemi A. OGUNKOYA & Adeola E. ADETAYO & Hassanat A. HASSAN, 2020. "Sales Promotion Tools and Consumer Buying Behaviour in United Bank of Africa, Ogun State," Izvestiya, Varna University of Economics, issue 2, pages 123-136.
• Adedayo Emmanuel LONGE & Tolulope Oluwatosin BOLAJI & Caleb Olugbenga SOYEMI & Emmanuel Olajide ADEBAYO, 2020. "Dynamic Links Between Financial Development and Carbon Emission in Nigeria," Izvestiya, Varna University of Economics, issue 2, pages 214-229.
• Mekimah Sabri & Sayad Nawel, 2020. "The Impact of Food Safety Management System ISO 22000 on Customer Satisfaction and Loyalty, Case Study of Coca-Cola Company in Algeria," Economics and Business, Sciendo, vol. 34(1), pages 246-260, February.
• Akpoviroro Kowo Solomon & Amos Akinbola Olufemi & Oladipo Akinrinola Olalekan & Adewale Adegbite Ganiu, 2020. "Product Branding and Consumer Loyalty in Telecommunication Industry," Economics and Culture, Sciendo, vol. 17(1), pages 94-103, June.
• Nadanyiova Margareta & Majerova Jana & Gajanova Lubica, 2020. "Online Marketing Communication Trends in Slovak Hotel Industry," Economics and Culture, Sciendo, vol. 17(2), pages 13-21, December.
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• Fatoki Olawale, 2020. "Factors Influencing the Purchase of Energy-Efficient Appliances by Young Consumers in South Africa," Foundations of Management, Sciendo, vol. 12(1), pages 151-166, January.
• Bednarz Joanna & Orelly Patricia, 2020. "The importance of social media on the FMCG market in Bangladesh," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 56(3), pages 230-242, September.
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• Thao Nguyen Thi Phuong & Van Anh Nguyen, 2020. "Behavioral Intention Of Young Consumers Towards The Acceptance Of Social Media Marketing in Emerging Markets," Management, Sciendo, vol. 24(2), pages 69-93, December.
• Gorynska-Goldmann Elzbieta & Gazdecki Michał, 2020. "Searching for and Perception of Information by Consumers in the Light of the Sustainable Consumption Idea — On the Example of Food Markets," Marketing of Scientific and Research Organizations, Sciendo, vol. 36(2), pages 1-18, June.
• Maciejewski Grzegorz, 2020. "Consumers Towards Sustainable Food Consumption," Marketing of Scientific and Research Organizations, Sciendo, vol. 36(2), pages 19-30, June.
• Gregor Bogdan & Gwiaździński Emilian, 2020. "Wearable Technology in the Perception of Young Consumers," Marketing of Scientific and Research Organizations, Sciendo, vol. 36(2), pages 61-76, June.
• Jasiulewicz Anna & Waśkowski Zygmunt, 2020. "Possibilities of Brand Promotion Through Lifestyle Mobile Sports Applications," Marketing of Scientific and Research Organizations, Sciendo, vol. 37(3), pages 1-16, September.
• Lupa-Wójcik Iwona, 2020. "Groups on Facebook as a Marketing Tool," Marketing of Scientific and Research Organizations, Sciendo, vol. 37(3), pages 17-32, September.
• Hadrian Piotr, 2020. "The Various Models of Marketing Audit," Marketing of Scientific and Research Organizations, Sciendo, vol. 37(3), pages 51-72, September.
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• Šimić Mirna Leko & Pap Ana, 2020. "Insights into Classic Theatre Market Segments," Naše gospodarstvo/Our economy, Sciendo, vol. 66(4), pages 50-62, December.
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• Scridon Mircea-Andrei, 2020. "Internal Branding: Antecedents of Employee Attitudes, Satisfaction, and Organizational Loyalty," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 65(3), pages 27-38, December.
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• Onețiu Darius Daniel, 2020. "The Impact of Social Media Adoption by Companies. Digital Transformation," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 30(2), pages 83-96, June.
• Marcin Chlebus & Zuzanna Osika, 2020. "Comparison of tree-based models performance in prediction of marketing campaign results using Explainable Artificial Intelligence tools," Working Papers 2020-15, Faculty of Economic Sciences, University of Warsaw.
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• Cor Molenaar, 2020. "The End of Competition:The Impact of the Network Economy," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11608, October.
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao, 2020. "Marketing Strategy in the Digital Age:Applying Kotler's Strategies to Digital Marketing," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11737, October.
• Mark Harrison, 2020. "What Sponsors Want:An Inspirational Guide for Event Marketers," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11789, October.
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• Vincent Didiek Wiet Aryanto & Yohan Wismantoro & Yudith Vega Paramitadevi, 2020. "The Climate Change Issue towards Behavioral Intentions: A Perspective of Social Marketing," International Journal of Energy Economics and Policy, Econjournals, vol. 10(2), pages 483-490.
• Muhammad Imran Malik & Mubashir Ahmad & Arif Hussain & Farida Saleem & Muhammad Kashif Durrani & Shabir Hyder & Saiqa Saddiqa Qureshi & Shoaib Imtiaz & Shumaila Malik, 2020. "Renewable Energy Products and Customer’s Purchase Intentions having Environmental Concern," International Journal of Energy Economics and Policy, Econjournals, vol. 10(6), pages 14-21.
• Jheison Contreras-Salinas & Fernando Lopez & Carlos A Rondon-Rodriguez & Hugo G Hernández Palma & Juan-David De-la-Hoz-Hernandez, 2020. "Analysis of Energy Consumption in Colombia Using the Holt Method," International Journal of Energy Economics and Policy, Econjournals, vol. 10(6), pages 679-683.
• Rita Zahara & Nandan Limakrisna, 2020. "The Building Image of PT. Jakarta East Industrial Park," International Review of Management and Marketing, Econjournals, vol. 10(1), pages 7-10.
• Meryem Zoghlami & Salma Ayeb & Kaouther Saied Ben Rached, 2020. "The Moderating Effect of Empowerment in the Relationship Internet Use in Health and Shared Decision-making between Patient and Doctor," International Review of Management and Marketing, Econjournals, vol. 10(1), pages 11-18.
• Vonny Susanti & Ujang Sumarwan & Megawati Simanjuntak & Eva Z Yusuf, 2020. "Rational Antecedent Framework of Brand Satisfaction in the Industrial Market: Assessing Rational Perceived Quality and Rational Perceived Value Roles," International Review of Management and Marketing, Econjournals, vol. 10(1), pages 19-26.
• Fabián Cuesta & Gabriela Paida & Irene Buele, 2020. "Influence of Olfactory and Visual Sensory Stimuli in the Perfume-Purchase Decision," International Review of Management and Marketing, Econjournals, vol. 10(1), pages 63-71.
• Muhammad Ashfaque & Syed Mohsin Ali Shah & Fahad Sultan & Haider Khalil & Arif Hussain & Muhammad Khan, 2020. "Ethical Value Propositions of Islamic Banking Products: A Phenomenological Inquiry of Relationship Managers Perspective," International Review of Management and Marketing, Econjournals, vol. 10(2), pages 8-14.
• Mahmoud El-Jafari & Raneen Yousef & Ali Jamoos, 2020. "Consumer Behavior Towards Introducing 3g Mobile In Palestine: The Case Of Bethlehem Governorate," International Review of Management and Marketing, Econjournals, vol. 10(2), pages 68-79.
• Rizka Annisa Fitri & Ririn Wulandari, 2020. "Online Purchase Intention Factors in Indonesian Millenial," International Review of Management and Marketing, Econjournals, vol. 10(3), pages 122-127.
• Patria Laksamana, 2020. "I will Always Follow You: Exploring the Role of Customer Relationship in Social Media Marketing," International Review of Management and Marketing, Econjournals, vol. 10(3), pages 22-28.
• Lie Heng & Nur Afifah, 2020. "Entrepreneurial Orientation for Enhancement of Marketing Performance," International Review of Management and Marketing, Econjournals, vol. 10(3), pages 46-53.
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• Muhammad Abrar & Rizwan Shabbir & Mohsin Bashir & Shahnawaz Saqib & Ahmed Raza, 2020. "Role of Professional Service Quality and Communication Effectiveness in Predicting Relationship Commitment among Professional-Client in Lawyer Services," International Review of Management and Marketing, Econjournals, vol. 10(4), pages 89-95.
• Le Thanh Tiep & Ngo Quang Huan & Tran Thi Thuy Hong, 2020. "Impact of Corporate Social Responsibility to Firms’ Performance in Southern Enterprises of Vietnam," International Review of Management and Marketing, Econjournals, vol. 10(4), pages 17-24.
• Muhammad Sarmad & Naeem Ahmad & Muhammad Khan & Muhammad Irfan & Hajira Atta, 2020. "Investigating the Moderating Role of Trust between Social Media Capabilities and Consumer Brand Engagement Across Textile Sector of Pakistan," International Review of Management and Marketing, Econjournals, vol. 10(4), pages 53-62.
• Zulfa Fitri Ikatrinasari & Sampik Krisning Tyas & Babay Jutika Cahyana & Purwanto Purwanto, 2020. "Development of Digital Marketing Strategy in the Education Industry," International Review of Management and Marketing, Econjournals, vol. 10(4), pages 63-67.
• Ryo Iwata & Kaoru Kuramoto & Kenyuu Matsumoto & Satoshi Kumagai, 2020. "Extracting Innovative Buyers by Scoring Using Innovator Theory," International Review of Management and Marketing, Econjournals, vol. 10(5), pages 92-102.
• Muhammad Rashid Rafiq & Rai Imtiaz Hussain & Shahbaz Hussain, 2020. "The Impact of Logo Shapes Redesign on Brand Loyalty and Repurchase Intentions through Brand Attitude," International Review of Management and Marketing, Econjournals, vol. 10(5), pages 117-126.
• Jan C. L. König, 2020. "The Never-Ending Story Teller – A Narratological Genealogy of Storytelling in Marketing and Management," International Review of Management and Marketing, Econjournals, vol. 10(5), pages 127-137.
• Muhammad Imran Hanif & Muhammad Ahsan & Muhammad Kashif Bhatti & Muhammad Sajjad Loghari, 2020. "The Effect of Electronic Customer Relationship Management on Organizational Performance with Mediating Role of Customer Satisfaction," International Review of Management and Marketing, Econjournals, vol. 10(5), pages 138-147.
• May Yee Melissa Lau, 2020. "Effects of Marketing Mix on Students’ Selection of Transnational Top-up Degrees in Hong Kong," International Review of Management and Marketing, Econjournals, vol. 10(5), pages 27-34.
• Bilson Simamora, 2020. "Modeling Goal-Directed Choice Quality: A University Context," International Review of Management and Marketing, Econjournals, vol. 10(5), pages 35-45.
• Hera Laxmi Devi Septiani & Ujang Sumarwan & Lilik Noor Yuliati & Kirbrandoko Kirbrandoko, 2020. "Understanding the Factors Driving Farmers to Adopt Peer-to-Peer Lending Sharing Economy," International Review of Management and Marketing, Econjournals, vol. 10(6), pages 13-21.
• Marcial López-Pastor & Jesús García-Madariaga & Joaquín Sánchez & Jose Figueiredo, 2020. "Demand Impact for Prices Ending with “9” and “0” in Online and Offline Consumer Goods Retail Trade Channels," International Review of Management and Marketing, Econjournals, vol. 10(6), pages 58-78.
• Taylan TUTKUNCA & Murat GULMEZ, 2020. "Pazarlama Kavramlarinin Uygulanmasinda Bilgisayar Tabanli Simulasyon Kullanimina Yonelik Bir Arastirma," Isletme ve Iktisat Calismalari Dergisi, Econjournals, vol. 8(2), pages 1-10.
• Arzu SEKER, 2020. "Cevrimici Alisveris Yapan Tuketici Davranislarina Yonelik Cevrimici Bir Arastirma," Isletme ve Iktisat Calismalari Dergisi, Econjournals, vol. 8(2), pages 11-27.
• Huynh, Toan Luu Duc & Vo, An Kim Hoang & Nguyen, Thanh Hoang Ha & Nguyen, Vy Bao Le & Ho, Nhung Ngoc Hong & Do, Nguyen Binh, 2020. "What makes us use the shared mobility model? Evidence from Vietnam," Economic Analysis and Policy, Elsevier, vol. 66(C), pages 1-13.
• Baba, Amina & Creti, Anna & Massol, Olivier, 2020. "What can be learned from the free destination option in the LNG imbroglio?," Energy Economics, Elsevier, vol. 89(C).
• Chao, Matthew & Chapman, Jonathan, 2020. "Saving face through preference signaling and obligation avoidance," Journal of Economic Behavior & Organization, Elsevier, vol. 176(C), pages 569-581.
• Martín-Santana, Josefa D. & Reinares-Lara, Eva & Romero-Domínguez, Laura, 2020. "Modelling the role of anticipated emotions in blood donor behaviour: A cross-sectional study," Journal of Economic Psychology, Elsevier, vol. 81(C).
• Espigares-Jurado, Francisco & Muñoz-Leiva, Francisco & Correia, Marisol B. & Sousa, Carlos M.R. & Ramos, Célia M.Q. & Faísca, Luís, 2020. "Visual attention to the main image of a hotel website based on its position, type of navigation and belonging to Millennial generation: An eye tracking study," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
• Loy, Jens-Peter & Ceynowa, Christian & Kuhn, Lena, 2020. "Price recall: Brand and store type differences," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
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• Álvarez González, Paula & Otero Neira, Mª Carmen, 2020. "La imagen e identificación de los clientes bancarios tras una fusión o adquisición," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Berné Manero, Carmen & Ciobanu, Andreea V. & Pedraja Iglesias, Marta, 2020. "The electronic word of mouth as a context variable in the hotel management decision-making process," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Moliner, Miguel Ángel & Fandos, Juan Carlos & Monferrer, Diego & Estrada, Marta, 2020. "Entity crisis, halo effect and loyalty," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Fuentes Blasco, Maria & Moliner Velázquez, Beatriz & Servera Francés, David & Gil Saura, Irene, 2020. "¿Cómo varían los efectos de la innovación en el comercio minorista? Un análisis por categoría de producto," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Marín García, Antonio & Gil Saura, Irene & Ruiz Molina, María Eugenia, 2020. "¿Contribuye la innovación a generar valor de marca y satisfacción en el cliente?: Evidencias en la gran distribución de alimentación," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Cachón Rodríguez, Gabriel & Prado Román, Camilo, 2020. "The identification-loyalty relationship in a university context of crisis: the moderating role of students and graduates," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
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• Abdelhalim Ammar Gherbi, 2020. "The Role of Bancatakaful in Developing and Protecting the Islamic Financial Industry دور التّأميـن التّكافلـي المصرفـي في تطوير الصّناعة الماليّة الإسلاميّة وحمايتها," Journal of King Abdulaziz University: Islamic Economics, King Abdulaziz University, Islamic Economics Institute., vol. 33(3), pages 3-40, October.
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• Iuliana Cetina & Silvia Elena Cristache & Georgeta Narcisa Ciobotar & Andrei Badin, 2020. "Large-Scale Cultural Events: An Argument for Strengthening Ecological Awarenes," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(53), pages 239-239, February.
• Dacinia Crina Petrescu & Florina Bran & Carmen Valentina Radulescu & Ruxandra Malina Petrescu-Mag, 2020. "Green Procurement through Forest Stewardship Council (FSC) Certification in the Private Sector. Perceptions and Willingness to Buy of Private Companies from Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(53), pages 1-42, February.
• Nicolae Al. Pop & Steluta Todea & Cristina-Veronica Partenie & Cristina Ott, 2020. "Stakeholders’ Perception Regarding Sustainable Universities," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(54), pages 330-330, April.
• Alina Simona Tecau & Cristinel Petrisor Constantin & Radu Constantin Lixandroiu & Ioana Bianca Chitu & Gabriel Bratucu, 2020. "Impact of the COVID-19 Crisis on Heavy Work Investment in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(Special 1), pages 1049-1049, November.
• Stefanie Jensen & Martin Ohlwein, 2020. "The Impact of Brand Nostalgia on Purchase Intention among Gen Y," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 111-121, August.
• Andreea Elena Strătilă (Irimia) & Mihai MehedinÈ›u, 2020. "The Impact of COVID-19 Pandemic on Romanian Modern Grocery Retailers," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 122-131, August.
• Mark Maritz & Jason-Leigh Byrne & Robertson Simon, 2020. "An Investigation into the use of the Marketing Mix in the Food and Beverage Industry in Grahamstown, South Africa: An Exploratory Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 156-167, August.
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• Madalina Cotiu & Adrian Sabou & Anca Constantinescu-Dobra, 2020. "Supporting the Decision-Making Process of High-school Students in Choosing their University Track. A Raspberry Pi Case Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 214-219, August.
• Laura Raluca Åžtefan, 2020. "Branding in Higher Education," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 231-236, August.
• David-Florin Ciocodeică & Raluca-Giorgiana Chivu & IonuÈ›-Claudiu Popa & Adrian Mociu, 2020. "Studying the Evolution of Business in the field of Nutrition using Instruments Specific to Online Social Networks in the Context of the New Covid-19," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 237-244, August.
• IonuÈ›-Claudiu Popa & Adrian IonuÈ› MoÈ™escu & Raluca Giorgiana Chivu, 2020. "The impact of Online Platforms on Reducing the Shortage of Staff in the Air Transport Industry: An Entrepreneurial Approach," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 245-251, August.
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• Adrian IonuÈ› MOȘESCU & Raluca Giorgiana CHIVU & Ștefan-Claudiu CÄ‚ESCU & IonuÈ›-Claudiu POPA & Florina BOTEZATU, 2020. "Using Big Data in Marketing and Advertising: A Case Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 259-264, August.
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• Florina BOTEZATU & Paul COSMOVICI & Ștefan-Claudiu CÄ‚ESCU & Maria Daniela FRAÈšILÄ‚ & Alina ALECU, 2020. "The Effects of Viral Marketing, Including Fake News, in Elections Campaigns," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 274-279, August.
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• Ana Pap, 2020. "Research Of Political Apathy In The Republic Of Croatia - Implications For Political Marketing," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 71(2), pages 109-151.
• Dina Tomšić, 2020. "Strategije Oporavka Sajamske Industrije: Postpandemijski Izazovi," Tradicionalni skup Hrvatskog društva ekonomista u Opatiji - objavljena poglavlja, in: Josip Tica & Katarina Bačić (ed.), Ekonomska politika u 2021. godini - Hrvatska poslije pandemije, volume 28, chapter 15, Hrvatsko društvo ekonomista (Croatian Society of Economists).
• Denis Bulygin & Ilya Musabirov, 2020. "How People Reflect On The Usage Of Cosmetic Virtual Goods: A Structural Topic Modeling Analysis Of R/Dota2 Discussions," HSE Working papers WP BRP 60/MAN/2020, National Research University Higher School of Economics.
• Elena Pokryshevskaya & Evgeny Antipov, 2020. "Robust Regression Discontinuity Estimates Of The Causal Effect Of The Tripadvisor’s Bubble Rating On Hotel Popularity," HSE Working papers WP BRP 63/MAN/2020, National Research University Higher School of Economics.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2020. "Adequately Managing Digital Marketing, Considering the New Consumer Behaviors Driven Including by the Daily Health News," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(1), pages 11-26, March.
• PURCAREA, Theodor, 2020. "Marketing Differentiators and the Corollary Mindset Shifts within the New Marketing," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(1), pages 36-50, March.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2020. "The Connection between Digital Marketing and Relevant Public Relations. The Brand Building Role of Digital Communication," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(2), pages 08-20, July.
• PURCAREA, Theodor, 2020. "Putting Radical Marketing into Practice Immediately, Keeping Agile and Adaptable," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(2), pages 32-43, July.
• PURCAREA, Ioan Matei, 2020. "Over Tipping Point for Digital Disruption: E-Commerce & Omni Channel Working Together Within the Acceleration of the Digitization of Customer and Supply Chain Interactions," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(3), pages 30-39, November.
• PURCAREA, Ioan Matei, 2020. "Marketing transformation under the pressure of the new technologies and emotions impact on decision making," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(4), pages 13-22, December.
• Hanna Verzilova, 2020. "Methodical Aspects of Documenting the Marketing Activities," Accounting and Finance, Institute of Accounting and Finance, issue 1, pages 28-35, March.
• Ting-Hsiang Tseng, 2020. "The Impact Of Consumer Need For Uniqueness On Country Of Origin Effects," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 14(1), pages 29-37.
• Thi Le Ha Nguyen & Keisuke Nagase, 2020. "Total Quality Management: A Mediating Factor In The Relationship Between Customer Expectations And Satisfaction," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 13(1), pages 1-13.
• Mary Beth McCabe & Richard Weaver, 2020. "A Two-Level Evaluation Of Mobile Travel Websites Using The Visitor Experience And The Brand Presentation," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 13(1), pages 23-34.
• IonuÈ›-Claudiu Popa & Alexandru Bosinceanu, 2020. "Restarting the Air Transport Industry After Covid-19 – An Economic Forecast," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 451-456, August.
• Steluta Radu & Mihaela Constandache & Liliana Nicodim, 2020. "The Impact of Flat and Mineral Water Consumption on the Quality of Life in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 479-485, August.
• Raluca-Giorgiana Chivu & Alexandru Bosînceanu & Adrian Mociu, 2020. "The Impact of Marketing Strategies on Changes in Eating Habits – An Approach from a Consumer Perspective," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 579-585, August.
• Alexandru GrigoraÈ™, 2020. "Using Social Media in Public Universities. A Research on the University of Bucharest, Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 644-650, August.
• Mariana Jugănaru, 2020. "Effects of the New Coronavirus Pandemic in Romania: Changes in Buying and Consumer Behavior," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 682-687, August.
• Anca Madar & Nicoleta Andreea NeacÈ™u, 2020. "Quality Management - a Factor for Improving Sustainability in the Automotive Industry," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 688-697, August.
• Steluta Radu & Mihaela Constandache & Anca - Cristina Stanciu, 2020. "The Trend of the Hospitality Industry and the Advantages Versus the Disadvantages of Investing in the Workforce," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 464-473, December.
• Steluta Radu & Mihaela Constandache & Anca - Cristina Stanciu, 2020. "Impact of the Soluble and Insoluble Fibers on the Human's Health," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 474-483, December.
• Alexandru Bosînceanu, 2020. "Exploring the Relationship Between Religion, Happiness, Distress and Fear Levels After the First Corona Outbreak in the Netherlands," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 595-600, December.
• Alexandru Bosînceanu, 2020. "Can Religiosity Alleviate the Fear Caused by the Coronavirus? An Analysis from the Netherlands," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 601-605, December.
• Mihaela - Gabriela Todrican (Rosca) & Monica - Ioana Toader & Adriana – Ioana Filip (Croitoru), 2020. "Sustainable Education System in the Face of the COVID-19 Pandemic," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 776-782, December.
• Alicia Izquierdo–Yusta & María Gómez–Cantó & María Pilar Martínez–Ruiz & Héctor Hugo Pérez–Villarreal, 2020. "The influence of food values on post–purchase variables at food establishments," DOCFRADIS Working Papers 2001, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jun 2020.
• Paula Rodríguez–Torrico & Sonia San–Martín & Rebeca San José Cabezudo, 2020. "Consumer behavior using multiple channels: a review," DOCFRADIS Working Papers 2002, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jul 2020.
• Jenny Patricia Amaya Vega & Mónica Gómez Suárez & Mercedes Rozano, 2020. "Estudio comparativo del efecto de los fallos en el servicio sobre el bienestar del consumidor y sus emociones," DOCFRADIS Working Papers 2003, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jul 2020.
• Carlota López Aza & Teresa Pintado Blanco & Joaquín Sánchez Herrera, 2020. "CEOs activistas: Un análisis descriptivo de los presidentes ejecutivos y sus posturas sociales y políticas," DOCFRADIS Working Papers 2004, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jul 2020.
• Vargas Rocha, Frederico Rafael & de Esteban Curiel, Javier & Moura Cunha, Luiz Rodrigo, 2020. "La relación entre la confianza y el compromiso y sus efectos en la lealtad de marca || The relationship between trust, commitment and its effects on brand loyalty," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 29(1), pages 131-151, June.
• Silvia Blasi & Benedetta Crisafulli & Silvia Rita Sedita, 2020. "Selling the circularity: Investigating the impact of circularity promotion on the performance of Italian manufacturing companies," "Marco Fanno" Working Papers 0259, Dipartimento di Scienze Economiche "Marco Fanno".
• Julia Rötzmeier-Keuper, 2020. "Consumer Vulnerability: Overview And Synthesis Of The Current State Of Knowledge And Future Service-Related Research Directions," Working Papers Dissertations 65, Paderborn University, Faculty of Business Administration and Economics.
• Julia Rötzmeier-Keuper & Nancy V. Wünderlich, 2020. "Establishing Life Meaningfulness Through Meaning-Making Activities And Practices Related To The Consumption Of Elderly Care Services," Working Papers Dissertations 66, Paderborn University, Faculty of Business Administration and Economics.
• Anna Zauskova & Monika Reznickova, 2020. "SoLoMo marketing as a global tool for enhancing awareness of eco-innovations in Slovak business environment," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, vol. 15(1), pages 133-150, March.
• Mehmet Civelek & Krzysztof Gajdka & Jaroslav Svetlik & Vladimir Vavrecka, 2020. "Differences in the usage of online marketing and social media tools: evidence from Czech, Slovakian and Hungarian SMEs," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, vol. 15(3), pages 537-563, September.
• Erika Onuferova & Veronika Cabinova & Tunde Dzurov Vargova, 2020. "Analysis of modern methods for increasing and managing the financial prosperity of businesses in the context of performance: a case study of the tourism sector in Slovakia," Oeconomia Copernicana, Institute of Economic Research, vol. 11(1), pages 95-116, March.
• Anna Zadykowicz & Krzysztof J. Chmielewski & Dariusz Siemieniako, 2020. "Proactive customer orientation and joint learning capabilities in collaborative machine to machine innovation technology development: the case study of automotive equipment manufacturer," Oeconomia Copernicana, Institute of Economic Research, vol. 11(3), pages 531-547, September.
• Robert Stefko & Richard Fedorko & Radovan Bacik & Martin Rigelsky & Maria Olearova, 2020. "Effect of service quality assessment on perception of TOP hotels in terms of sentiment polarity in the Visegrad group countries," Oeconomia Copernicana, Institute of Economic Research, vol. 11(4), pages 721-742, December.
• Pakhalov, Alexander & Rozhkova, Natalia, 2020. "Escape rooms as tourist attractions: Enhancing visitors’ experience through new technologies," MPRA Paper 100678, University Library of Munich, Germany.
• Soomro, Yasir & Al-Sehli, Ahmed Nafe, 2020. "Determinants of Customer Churn: An Empirical Study Of Cellular Subscribers From Saudi Arabia," MPRA Paper 101398, University Library of Munich, Germany.
• H. R., Ganesha & Aithal, Sreeramana, 2020. "Consumer Communication Deployment Tactics: An Integrated Framework for Lifestyle Brands and Retailers in India (CCF-LS)," MPRA Paper 102550, University Library of Munich, Germany.
• H. R., Ganesha & Aithal, Sreeramana, 2020. "Exclusive Brand Outlet Expansion Framework for Lifestyle Brands in India (EBOE-LS)," MPRA Paper 102551, University Library of Munich, Germany.
• H. R., Ganesha & Aithal, Sreeramana, 2020. "Retailing Performance Evaluation Scale for Indian Brick-and-Mortar Lifestyle Retailers (LSRS-b)," MPRA Paper 102554, University Library of Munich, Germany.
• H. R., Ganesha & Aithal, Sreeramana, 2020. "Sales Personnel Attrition Control and Retention – An Integrated Framework for Lifestyle Retailers in India (RSPR-LS)," MPRA Paper 102867, University Library of Munich, Germany.
• H. R., Ganesha & Aithal, Sreeramana, 2020. "Theory of Brick-and-Mortar Retailing in India (ToR-b)," MPRA Paper 102869, University Library of Munich, Germany.
• H. R., Ganesha & Aithal, Sreeramana & P., Kirubadevi, 2020. "Changes in Consumer Perspective towards Discount at Brick-and-Mortar Stores owing to Emergence of Online Store Format in India," MPRA Paper 104023, University Library of Munich, Germany.
• H. R., Ganesha & Aithal, Sreeramana & P., Kirubadevi, 2020. "Experimental Investigation of Cannibalisation by Introducing a Global Brand Abreast Existing Indian Store Brand," MPRA Paper 104028, University Library of Munich, Germany.
• Bandara, KBTUK & Jayasundara, JMSB & Naradda Gamage, Sisira Kumara & Ekanayake, EMS & Rajapackshe, PSK & Abeyrathne, GAKNJ & Prasanna, RPIR, 2020. "Entrepreneurial Marketing & Performance of Small & Medium Enterprises in Developed and Developing Economies: A Conceptual Exploration," MPRA Paper 104341, University Library of Munich, Germany.
• Kislev, Mickey M. & Kislev, Shira, 2020. "The Market Trajectory of a Radically New Product: E-Cigarettes," MPRA Paper 104425, University Library of Munich, Germany.
• Saeed, Adeel Bin & Khalid, Humayun & Faiz, Manahil & Ali, Rida & Ali, Shayan, 2020. "How Functional and Emotional Ads Drive Smartphone Adoption: A Study of University Students of Pakistan," MPRA Paper 104468, University Library of Munich, Germany.
• Santeramo, Fabio Gaetano & Lamonaca, Emilia, 2020. "Objective risk and subjective risk: The role of information in food supply chains," MPRA Paper 104515, University Library of Munich, Germany.
• H. R., Ganesha & Aithal, Sreeramana, 2020. "Artificial Intelligence-Based Consumer Communication by Brick-and-Mortar Retailers in India Leading to Syllogistic Fallacy and Trap – Insights from an Experiment," MPRA Paper 104794, University Library of Munich, Germany.
• Bouarar, Ahmed Chemseddine & Mouloudj, kamel, 2020. "Examining Awareness level of Islamic Finance among Customers of Banks in Algeria - Exploratory Study," MPRA Paper 106634, University Library of Munich, Germany.
• Gartner, Simone & Nicholson, Alexander & Christou, Eleftherios, 2020. "Tourism marketing and distribution through social media: Assessing business economic performance," MPRA Paper 99194, University Library of Munich, Germany.
• Tran Trung Vinh & Vo Thi Quynh Nga & Nguyen Phuc Nguyen, 2017. "The Causal Relationships between Components of Customer-Based Brand Equity for a Destination: Evidence from South Korean Tourists in Danang City, Vietnam," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 7(4), pages 358-367, April.
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• Bodo Möslein-Tröppner & Michael Stros & David Říha, 2020. "Customer Loyalty-Related Marketing Measures in Fashion Markets," Central European Business Review, Prague University of Economics and Business, vol. 2020(1), pages 43-55.
• Lubica Gajanova & Margareta Nadanyiova & George Lazaroiu, 2020. "Specifics in Brand Value Sources of Customers in the Banking Industry from the Psychographic Point of View," Central European Business Review, Prague University of Economics and Business, vol. 2020(2), pages 1-18.
• Tomáš Formánek & Radek Tahal, 2020. "Socio-Demographic Aspects Affecting Individual Stances towards Electric and Hybrid Vehicles in the Czech Republic," Central European Business Review, Prague University of Economics and Business, vol. 2020(2), pages 78-93.
• Martin Klepek, 2020. "The Role of Demographic Factors in Consumer Perception of Value from Brand Communication on Facebook," Central European Business Review, Prague University of Economics and Business, vol. 2020(3), pages 56-73.
• Maja Martinović & Valentina Pirić & Kristijan Krkač, 2020. "The Implications of Facebook in Political Marketing Campaigns in Croatia," Central European Business Review, University of Economics, Prague, vol. 2020(4).
• Maja Martinović & Valentina Pirić & Kristijan Krkač, 2020. "The Implications of Facebook in Political Marketing Campaigns in Croatia," Central European Business Review, Prague University of Economics and Business, vol. 2020(4), pages 73-95.
• Květa Olšanová & Gina Cook & Petr Král & Ondřej Vilikus & Marija Zlatić, 2020. "Exploration of Opportunities for Development of CEE Domestic Luxury Brands: Case of the Czech Republic," Central European Business Review, Prague University of Economics and Business, vol. 2020(4), pages 59-72.
• Pavlína Kozáková, 2020. "Ověření důvěry a spokojenosti zákazníků na českých slevových portálech metodou modelování strukturních rovnic [Verification of Trust and Customer Satisfaction with Czech Online Group Buying Applyin," Politická ekonomie, Prague University of Economics and Business, vol. 2020(4), pages 381-404.
• Amalia DUTU & Mihaela DIACONU & Daniela PIRVU & Olimpia OANCEA & Mihaela BRINZEA, 2020. "The Consumer Behavior Under The Pandemic Uncertainty: Analysis Of The Empirical Findings In Global Context," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 19(2), pages 31-37.
• TANASE, George Cosmin, 2020. "The Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-creation," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(1), pages 30-34, March.
• PURCAREA, Theodor, 2020. "Retailers under Pressure of Faster Adaptation to the New Marketing Environment," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(1), pages 35-45, March.
• TANASE, George Cosmin, 2020. "New Technologies in Marketing as Competitive Advantage," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(2), pages 28-32, July.
• PURCAREA, Ioan Matei, 2020. "Recovering From a Never Faced Economic Disruption, and Advancing on the Path to the Next Normal," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(2), pages 33-49, July.
• PURCAREA, Theodor, 2020. "Retailers’ current reflecting and learning from challenges," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(2), pages 59-75, July.
• TANASE, George Cosmin, 2020. "The ‘New Normal’ In Business: How Retailers Need To Evolve In 2020," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(3), pages 27-31, December.
• PURCAREA, Ioan Matei, 2020. "Digital transformation and the impact on e-commerce of the disruptive technologies which are the supporting structure of the Industry 4.0," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(3), pages 32-49, December.
• Mihai Diaconescu, 2020. "Some considerations regarding the new trends in marketing approaches," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 23(77), pages 2-10, September.
• Sambas Ade Kesuma & Risanty Kesuma & Abdillah Arif Nasution & Muhammad Husni Epriel, 2020. "Online Shopping Customer Behavior in Indonesia: a Survey on Accounting Students," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 23(78), pages 67-81, December,.
• Weldemariam, Tizitaye & Ayele, Yibeltal Nigussie, 2020. "The Role of Marketing Mix Strategies on Brand Loyalty of Cable Products," Asian Business Review, Asian Business Consortium, vol. 10(2), pages 91-98.
• Arslan, Zeynep & Gokaliler, Ebru & Arslan, Serafettin, 2020. "A Literature Study on the Sustainable Corporate Brand Concept (Sürdürülebilir Kurumsal Marka Kavramı Üzerine Bir Literatür Çalışması)," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 11(1), pages 247-259, January.
• Tokgoz, Emrah, 2020. "Impact of Materialistic Values on Impulsive and Compulsive Consumption via Status Consumption: A Research on Young Consumers," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 11(1), pages 261-278, January.
• Arslan, Yusuf, 2020. "The Effect of Trust in Functional Foods on Willingness to Buy: The Moderating Role of General Health Interest (Fonksiyonel Gıdalara Yönelik Güvenin Satın Alma İsteği Üzerindeki Etkisi: Genel Sağlık İl," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 11(1), pages 279-291, January.
• Dhahak, Kaouther & Huseynov, Farid, 2020. "The Influence of Gamification on Online Consumers’ Attitude and Intention to Purchase Fast Moving Consumer Goods," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 11(3), pages 769-791, July.
• Chen, Pih-Shuw & Lee, Jia-Jan & Huang, Sheng-Ju & Lin, Che Liang, 2020. "A Study on Consumers’ Usage Behavior of the Bank’s Mobile Payment APPs in Taiwan," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 11(3), pages 793-805, July.
• Ozdemir, Erkan & Sonmezay, Mine, 2020. "The Effect of The E-Commerce Companies’ Benevolence, Integrity and Competence Characteristics on Consumers’ Perceived Trust, Purchase Intention and Attitudinal Loyalty," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 11(3), pages 807-821, July.
• Aydin, Gulnil & Celik, Sabahattin, 2020. "Suçlu Kim? İtkisel (Anlık) Satın Alma Davranışı ve Gıda İsrafı Arasındaki İlişkinin Atfetme Teorisi Perspektifinden Değerlendirilmesi (Who is guilty? Evaluation of the Relationship Between Impulsive B," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 11(3), pages 823-839, July.
• Senbabaoglu Danaci, Emine, 2020. "Kompulsif Satın Alma Eğiliminde Materyalizm ve Hedonik Tüketimin Rolü: Aktüel Ürünler Satın Alan Kadın Tüketiciler Üzerinde Bir Araştırma (The Role of Materialism and Hedonic Consumption on Compulsive," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 11(4), pages 1069-1081, October.
• Junejo, Ikramuddin & sohu, Jan Muhammad & Ali, Sumaiyah Hassan & Qureshi, Saba & Shaikh, Saeed Ahmed, 2020. "A Study of Consumer Attitude Towards Counterfeit Fashion Luxurious Products: The Mediating role of Purchase Intention," Sukkur IBA Journal of Management and Business, Sukkur IBA University, vol. 7(1), pages 1-18, Jan-June.
• Qalati, Sikandar Ali & Li, Wenyuan & Mirani, Sajid Hussain & Sohu, Jan Muhammad & Hussain, Rana Yassir & Ahmed, Naveed, 2020. "The Antecedents of Green Consumer Behavior the Mediating Role of Brand Image in the Cosmetic Industry," Sukkur IBA Journal of Management and Business, Sukkur IBA University, vol. 7(1), pages 19-39, Jan-June.
• Katper, Naveeda K & Iqbal Chaudhry, Naveed & Tunio, Muhammad Nawaz & Athar Ali, Muhammad, 2020. "Impact of Leadership Style and Organizational Culture on Organizational Commitment," Sukkur IBA Journal of Management and Business, Sukkur IBA University, vol. 7(1), pages 92-106, Jan-June.
• Maitlo, Muhammad Zahi & Gul, Rehman & Ali, Irfan, 2020. "Experiential Marketing at the Bottom of the Pyramid: Theoretical extension and analysis," Sukkur IBA Journal of Management and Business, Sukkur IBA University, vol. 7(2), pages 36-59, July-Dece.
• Abdullah, Muhammad & Katper, Naveeda & Chaudhry, Naveed Iqbal & Tunio, Muhammad Nawaz, 2020. "Impact of Workaholics on Creativity: the mediating role of Negative Mood and moderating role of Supervisor Support," Sukkur IBA Journal of Management and Business, Sukkur IBA University, vol. 7(2), pages 73-92, July-Dece.
• Almeyda, Marta & George, Babu, 2020. "Customer-Based Brand Equity For Tourist Destinations: A Comparison Of Equities Of Puerto Rico And The Us Virgin Islands," Journal of Spatial and Organizational Dynamics, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 8(2), pages 148-172.
• Dewan, Nargis & Kim, Gwi-Gon, 2020. "Foreign Tourist Attitudes And Visit Intentions For Mountaineering Tourism In Pakistan," Journal of Spatial and Organizational Dynamics, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 8(2), pages 173-186.
• Saura, Jose & Reyes-Menendez, Ana & Matos, Nelson & Correia, Marisol & Palos-Sanche, Pedro, 2020. "Consumer Behavior In The Digital Age," Journal of Spatial and Organizational Dynamics, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 8(3), pages 190-196.
• Muniesa, Rocio L. & Giménez, Carmen G., 2020. "The Importance Of The Loyalty Of Fashion Brands Through Digital Marketing," Journal of Spatial and Organizational Dynamics, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 8(3), pages 230-243.
• MAHARRAMLI, Gunel, 2020. "Impact Of Bad Digital Marketing Strategies On Companies’ Profit And Brand Image," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 20(4), pages 155-164.
• Pogorevich, Anastasia V., 2020. "Research of tools influencing the engagement of potential customers in social media as one of the ways to improve the effectiveness of SMM organisations through the example of the Instagram community ," Economic Consultant, Roman I. Ostapenko, vol. 32(4), pages 28-40.
• Novgorodtseva, Anastasia N. & Tomyuk, Olga N. & Dyachkova, Margarita A. & Piankova , Maria P., 2020. "Online marketplace: student consumer strategies," Economic Consultant, Roman I. Ostapenko, vol. 32(4), pages 41-53.
• Yaneva, Ralitsa, 2020. "Online Marketing Model For Evaluating The Effectiveness Of Companies’ Relationships With End Customers," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 11(1), pages 93-107.
• Anak Agung Ngurah Gede SADIARTHA, 2020. "Customer Retention of Mobile Phone Purchasing on Cell Phone Stores in Denpasar," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 5(1), pages 16-22, June.
• Tom Joonhwan Kim & Youjae Yi & Jongan Choi, 2020. "The boomerang effect of brand personality congruency in a product-harm crisis," Australian Journal of Management, Australian School of Business, vol. 45(4), pages 645-661, November.
• Sami Kajalo, 2020. "Market Orientation as Competitive Advantage in the Age of Corporate Social Responsibility ? An Integrative Framework," Proceedings of International Academic Conferences 10012405, International Institute of Social and Economic Sciences.
• Taisuke Ehara & Kaoru Kuramoto & Yosuke Kurihara & Toshiyuki Matsumoto & Satoshi Kumagai, 2020. "Optimization of an Information Diffusion Model of Influencer Marketing -Evaluation of Speed- and Cost-oriented Marketing based on Influencer-Market Elasticity-," Proceedings of International Academic Conferences 10012455, International Institute of Social and Economic Sciences.
• Zohreh Alizadehrad & Ekaterine Maglakelidze, 2020. "The survey of causal relationships between CSR awareness and corporate trustworthiness as well as the other dependent variables (on the example of petroleum companies operating in Georgia)," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 8(2), pages 1-24, November.
• Holly Ng & Marine Yeung & Tilo Li, 2020. "A pilot study of the Hong Kong smartphone market: How service quality affects repurchase intention via customer satisfaction and attitudinal loyalty," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 8(2), pages 93-109, November.
• Neviana Krasteva, 2020. "Research Of The Marketing Strategy Applicability Of The Swedish Lagom Concept In Bulgarian Companies," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, vol. 18(1), pages 211-229, July.
• Neviana Krasteva, 2020. "Marketing Mix And The Artificial Intelligence Technology," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, vol. 19(1), pages 77-98, December.
• Alicia De la Pena De Leon & Juan Bernardo Amezcua Nunez & Juana Maria Saucedo Soto & Tania Alexandra De Leon Padilla, 2020. "#9m Business Solidarity In Favor Of Women As An Action Of Social Responsibility #9m La Solidaridad Empresarial A Favor De Las Mujeres Como Accion De Responsabilidad Social," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 8(2), pages 1-10.
• Alicia De la Pena De Leon & Juan Bernardo Amezcua Nunez & Juana Maria Saucedo Soto & Ivone Carolina Gonzalez Gaona, 2020. "Impact Of Trust On The Platform And On The Host In The Airbnb Accommodation Rental Market El Impacto De La Confianza En La Plataforma Y En El Anfitrion En La Renta De Alojamiento En Airbnb," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 13(1), pages 51-62.
• Matthew Reyes (ed.), 2020. "Consumer Behavior and Marketing," Books, IntechOpen, number 6140, April.
• Syed Abdul Rehman Khan & Selay Ilgaz Sumer (ed.), 2020. "Modern Perspectives in Business Applications," Books, IntechOpen, number 6303, April.
• Danil Dintsis (ed.), 2020. "Customer Relationship Management and IT," Books, IntechOpen, number 6353, April.
• Umut Ayman & Anil Kemal Kaya (ed.), 2020. "Promotion and Marketing Communications," Books, IntechOpen, number 6408, April.
• Leslier Valenzuela-Fernandez & Francisco Javier Villegas Pinuer, 2020. "Empowerment of the Sales Forces in 2000s," Chapters, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer (ed.), Modern Perspectives in Business Applications, IntechOpen.
• Abigail Chivandi & Michael Olorunjuwon Samuel & Mammo Muchie, 2020. "Social Media, Consumer Behavior, and Service Marketing," Chapters, in: Matthew Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Farruh Kushnazarov, 2020. "Consumer Life Cycle and Profiling: A Data Mining Perspective," Chapters, in: Matthew Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Leslier Valenzuela-Fernandez & Natacha Penaloza, 2020. "Organizational Capabilities, Value Cocreation, and Marketing Innovation: How Well Are We Prepared to Face Future Challenges?," Chapters, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer (ed.), Modern Perspectives in Business Applications, IntechOpen.
• Urska Starc Peceny & Vesna Kuralt & Jurij Urbancic & Simon Mokorel & Tomi Ilijas, 2020. "Tourism 4.0: Challenges in Marketing a Paradigm Shift," Chapters, in: Matthew Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Hesham Dinana, 2020. "Insight-Driven Sales Management," Chapters, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer (ed.), Modern Perspectives in Business Applications, IntechOpen.
• Alireza Ziaei-Bideh & Mahsa Namakshenas-Jahromi, 2020. "Profiling Green Consumers with Data Mining," Chapters, in: Matthew Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Umut Ayman & Anil Kemal Kaya & Ipek Halim, 2020. "Mobile App Marketing Communication for B2B and B2C: Ingoes as a Case Study," Chapters, in: Matthew Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Zul Ariff Abdul Latiff, 2020. "Lifestyle Demographic and Food Label Consumption," Chapters, in: Matthew Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Marlene Amorim & Mario Rodrigues, 2020. "Building on eWOM to Understand Service Quality in Hotel Services," Chapters, in: Matthew Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Nazri Nordin & Mohamed Azmi Ahmad Hassali, 2020. "STARZ-DRP: Improving Efficiency of Patient Care in Community Pharmacies," Chapters, in: Matthew Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Rini Astuti & M. Misbahul Amri, 2020. "Kelangenan Cars in Javanese Culture," Chapters, in: Matthew Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Chihiro Shimizu & Takeshi So, 2020. "Supply Management of Rental Housing Facilities: Effect of Changes in the Quality of Housing Equipment in the Tokyo Housing Rental Market," Chapters, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer (ed.), Modern Perspectives in Business Applications, IntechOpen.
• Matthew Dingee, 2020. "Unpacking the Digital Consumer Mindset," Chapters, in: Matthew Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Zulkaif Ahmed Saqib & Khubaib Ahmed Saqib & Jane Oh Jin, 2020. "Role of Visibility in Supply Chain Management," Chapters, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer (ed.), Modern Perspectives in Business Applications, IntechOpen.
• Syed Abdul Rehman Khan, 2020. "Introductory Chapter: Purchasing and Supply Management," Chapters, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer (ed.), Modern Perspectives in Business Applications, IntechOpen.
• Rouxelle De Villiers & Pornchanoke Tipgomut & Drew Franklin, 2020. "International Market Segmentation across Consumption and Communication Categories: Identity, Demographics, and Consumer Decisions and Online Habits," Chapters, in: Umut Ayman & Anil Kemal Kaya (ed.), Promotion and Marketing Communications, IntechOpen.
• Aykut Ekiyor & Fatih Altan, 2020. "Marketing Communication and Promotion in Health Services," Chapters, in: Umut Ayman & Anil Kemal Kaya (ed.), Promotion and Marketing Communications, IntechOpen.
• Sumitro Sarkum, 2020. "Dissecting Changes in Consumer Characteristics through Psychographics," Chapters, in: Umut Ayman & Anil Kemal Kaya (ed.), Promotion and Marketing Communications, IntechOpen.
• David Newlands & Fawaz Baddar Al Hussan, 2020. "Sourcing and Manufacturing in the Market Region," Chapters, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer (ed.), Modern Perspectives in Business Applications, IntechOpen.
  • David J. Newlands & Fawaz Baddar Al Hussan, 2020. "Sourcing and Manufacturing in the Market Region," Post-Print hal-02619294, HAL.
• Ilko Getov & Stefan Balkanski, 2020. "E-Detailing: Keyways for Successful Implementation of Digital Technologies in the Pharmaceutical Marketing," Chapters, in: Umut Ayman & Anil Kemal Kaya (ed.), Promotion and Marketing Communications, IntechOpen.
• Carlos Gonzalo-Penela & Noelia Jimenez-Asenjo & Diana A. Filipescu, 2020. "Cheers in UK: How Visible Are Spanish Sparkling Wines on Google.co.uk?," Chapters, in: Umut Ayman & Anil Kemal Kaya (ed.), Promotion and Marketing Communications, IntechOpen.
• Umut Ayman & Anil Kemal Kaya, 2020. "Repositioning of PR Field in Developing Countries," Chapters, in: Umut Ayman & Anil Kemal Kaya (ed.), Promotion and Marketing Communications, IntechOpen.
• Titus Okeke, 2020. "Customer Satisfaction with Online Retail Transactions," Chapters, in: Danil Dintsis (ed.), Customer Relationship Management and IT, IntechOpen.
• Arooj Rashid, 2020. "The Media Effect: Implications for Manifesting Maintainable Body Image in the Context of Global Fashion Industry," Chapters, in: Umut Ayman & Anil Kemal Kaya (ed.), Promotion and Marketing Communications, IntechOpen.
• Frantisek Pollak & Peter Dorcak & Peter Markovic, 2020. "Reputation Management," Chapters, in: Umut Ayman & Anil Kemal Kaya (ed.), Promotion and Marketing Communications, IntechOpen.
• Christoph Weiss & Johannes Keckeis & Manfred Kofler, 2020. "Qualitative Analysis of Different CRM Evaluation Models," Chapters, in: Danil Dintsis (ed.), Customer Relationship Management and IT, IntechOpen.
• Ahmad Rafiki, 2020. "Customer Relationship Management Practices in Islamic Banks," Chapters, in: Danil Dintsis (ed.), Customer Relationship Management and IT, IntechOpen.
• Joan Alcudia Morales & Marina Romeo, 2020. "Values and e-Consumer Behavior," Chapters, in: Danil Dintsis (ed.), Customer Relationship Management and IT, IntechOpen.
• Bhanu Prakash Nunna, 2020. "A New Paradigm in Customer Relationship Management," Chapters, in: Danil Dintsis (ed.), Customer Relationship Management and IT, IntechOpen.
• Nageswaran Vaidyanathan, 2020. "Augmented Reality in Retail: A Saks Fifth Avenue Case Study: Technology Implications to Utilitarian, Aesthetic and Enjoyment Values," Chapters, in: Danil Dintsis (ed.), Customer Relationship Management and IT, IntechOpen.
• Chandan Kumar Mishra, 2020. "Digital Marketing: Scope Opportunities and Challenges," Chapters, in: Umut Ayman & Anil Kemal Kaya (ed.), Promotion and Marketing Communications, IntechOpen.
• Selay Ilgaz Sumer, 2020. "Prologue: Marketing in the Modern Age," Chapters, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer (ed.), Modern Perspectives in Business Applications, IntechOpen.
• Danil Dintsis, 2020. "Introductory Chapter: Customer Satisfaction Alignment with "On the Edge" IT Tools," Chapters, in: Danil Dintsis (ed.), Customer Relationship Management and IT, IntechOpen.
• Pugatch, Todd & Wilson, Nicholas, 2020. "Nudging Demand for Academic Support Services: Experimental and Structural Evidence from Higher Education," GLO Discussion Paper Series 675, Global Labor Organization (GLO).
  • Pugatch, Todd & Wilson, Nicholas, 2020. "Nudging Demand for Academic Support Services: Experimental and Structural Evidence from Higher Education," IZA Discussion Papers 13732, Institute of Labor Economics (IZA).
• Dung Phuong Hoang and Thong Huy Vu, 2020. "Debit Card Usage as a Rational Choice: The Moderating Effect of Cash Habit," Journal of Economic Development, Chung-Ang Unviersity, Department of Economics, vol. 45(1), pages 159-183, March.
• Bajram ÒªUPI & ShemsiMORINA, 2020. "The Influential Power And The Importance Of Music In Advertising And Marketing," JOURNAL OF LIFE ECONOMICS, Rating Academy, vol. 7(1), pages 17-28, January.
• Khalil ISRAFILZADE & Najaf BABAYEV, 2020. "Millennial Versus Non-Millennial Users: Context Of Customer Engagement Levels On Instagram Stories (Extended Version)," JOURNAL OF LIFE ECONOMICS, Rating Academy, vol. 7(2), pages .135-150, April.
• Jikhan Jeong, 2020. "Identifying Consumer Preferences from User- and Crowd-Generated Digital Footprints on Amazon.com by Leveraging Machine Learning and Natural Language Processing," 2020 Papers pje208, Job Market Papers.
• Han Yuan, 2020. "Competing for Time: A Study of Mobile Applications," 2020 Papers pyu309, Job Market Papers.
• Michael Cant, 2020. "Legal Factors Affecting the Establishment of Township SMMEs in South Africa: Are They Killing Small Businesses?," Journal of Private Enterprise, The Association of Private Enterprise Education, vol. 35(Winter 20), pages 61-70.
• Anak Agung Ngurah Gede Sadiartha, 2020. "Personal Sales, Brand Image, Mouth Words On Decisions To Buy Honda Brand Spare Parts," Junior Scientific Researcher, SC Research Publishing SRL, vol. 6(1), pages 92-101, May.
• Franz Hackl & Rudolf Winter-Ebmer, 2020. "Customer reactions to a webshop’s service quality," Empirica, Springer;Austrian Institute for Economic Research;Austrian Economic Association, vol. 47(4), pages 699-731, November.
• Paweł Kossecki & Stefan Kossecki, 2020. "Application of Multivariate Statistical Analysis for Valuation of Copyrights in the Hotel Industry," International Advances in Economic Research, Springer;International Atlantic Economic Society, vol. 26(1), pages 103-117, February.
• Maxim Sinitsyn, 2020. "Evaluating horizontal mergers in the presence of price promotions," Quantitative Marketing and Economics (QME), Springer, vol. 18(1), pages 39-60, March.
• Aditya Jain & Sanjog Misra & Nils Rudi, 2020. "The Effect of Sales Assistance on Purchase Decisions: An analysis using retail video data," Quantitative Marketing and Economics (QME), Springer, vol. 18(3), pages 273-303, September.
• Max J. Pachali & Peter Kurz & Thomas Otter, 2020. "How to generalize from a hierarchical model?," Quantitative Marketing and Economics (QME), Springer, vol. 18(4), pages 343-380, December.
• Pinar Yildirim & Yanhao Wei & Christophe Bulte & Joy Lu, 2020. "Social network design for inducing effort," Quantitative Marketing and Economics (QME), Springer, vol. 18(4), pages 381-417, December.
• Hyowon Kim & Dong Soo Kim & Greg M. Allenby, 2020. "Benefit Formation and Enhancement," Quantitative Marketing and Economics (QME), Springer, vol. 18(4), pages 419-468, December.
• Fernando Antonio Monteiro Christoph D’Andrea, 2020. "Strategic marketing & Austrian economics: The foundations of resource-advantage theory," The Review of Austrian Economics, Springer;Society for the Development of Austrian Economics, vol. 33(4), pages 481-501, December.
• Oksana Loginova & Niladri B. Syam, 2020. "Sourcing Co-Created Products: Should Your Suppliers Collaborate on Cost Reductions?," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 56(2), pages 329-355, March.
• Timothy J. Richards & Gordon J. Klein & Celine Bonnet & Zohra Bouamra-Mechemache, 2020. "Strategic Obfuscation and Retail Pricing," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 57(4), pages 859-889, December.
  • Bonnet, Céline & Bouamra-Mechemache, Zohra & Klein, Gordon & Richards, Timothy J., 2016. "Strategic Obfuscation and Retail Pricing," TSE Working Papers 16-733, Toulouse School of Economics (TSE).
  • Zohra Bouamra & Timothy Richards & Gordon Klein & Céline Bonnet & Zohra Bouamra-Mechemache, 2020. "Strategic Obfuscation and Retail Pricing," Post-Print hal-02902690, HAL.
  • Richards, Timothy J. & Klein, Gordon & Bonnet, Celine & Bouamra-Mechemache, Zohra, 2017. "Strategic Obfuscation and Retail Pricing," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258021, Agricultural and Applied Economics Association.
• Satoshi Nakano & Ryo Kato & Makito Takeuchi & Takahiro Hoshino, 2020. "Efficiency and resistance to extinction of lottery-based incentives in human: Survey response behavior in 12-week real-world field experiment," Keio-IES Discussion Paper Series 2020-020, Institute for Economics Studies, Keio University.
• Magdalena Kachniewska, 2020. "Boundary conditions for the implementation of smart management systems in tourist destinations," International Entrepreneurship Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 6(4), pages 35-50.
• ReynerPérez-Campdesuñer & Alexander Sánchez-Rodríguez & Gelmar García-Vidal & Rodobaldo Martínez-Vivar & Margarita De Miguel-Guzmán, 2020. "Influence of theStructure of Product Portfolio Performance in aSmall Business Retail," International Journal of Business and Social Research, LAR Center Press, vol. 10(1), pages 23-34, January.
• Bonan, Jacopo & Battiston, Pietro & Bleck, Jaimie & LeMay-Boucher, Philippe & Pareglio, Stefano & Sarr, Bassirou & Tavoni, Massimo, 2017. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," MITP: Mitigation, Innovation and Transformation Pathways 263486, Fondazione Eni Enrico Mattei (FEEM).
  • Jacopo Bonan & Pietro Battiston & Jaimie Bleck & Philippe LeMay-Boucher & Stefano Pareglio & Bassirou Sarr & Massimo Tavoni, 2020. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," Working Papers 442, University of Milano-Bicocca, Department of Economics, revised May 2020.
  • Jacopo Bonan & Pietro Battiston & Jaimie Bleck & Philippe LeMay Boucher & Stefano Pareglio & Bassirou Sarr & Massimo Tavoni, 2018. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," Development Working Papers 431, Centro Studi Luca d'Agliano, University of Milano.
  • Jacopo Bonan & Pietro Battiston & Jaimie Bleck & Philippe LeMay-Boucher & Stefano Pareglio & Bassirou Sarr & Massimo Tavoni, 2017. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," Working Papers 2017.47, Fondazione Eni Enrico Mattei.
• ReynerPérez-Campdesuñer & Alexander Sánchez-Rodríguez & Gelmar García-Vidal & Rodobaldo Martínez-Vivar & Margarita De Miguel-Guzmán, 2020. "Influence of theStructure of Product Portfolio Performance in aSmall Business Retail," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 10(1), pages 23-34, January.
• Cor Molenaar, 2020. "Introduction," World Scientific Book Chapters, in: THE END OF COMPETITION The Impact of the Network Economy, chapter 1, pages 1-6, World Scientific Publishing Co. Pte. Ltd..
• Cor Molenaar, 2020. "The Development of the Network Economy: Opportunities and Threats," World Scientific Book Chapters, in: THE END OF COMPETITION The Impact of the Network Economy, chapter 2, pages 7-31, World Scientific Publishing Co. Pte. Ltd..
• Cor Molenaar, 2020. "The New Market Conditions," World Scientific Book Chapters, in: THE END OF COMPETITION The Impact of the Network Economy, chapter 3, pages 33-50, World Scientific Publishing Co. Pte. Ltd..
• Cor Molenaar, 2020. "From Supply Chain to Network," World Scientific Book Chapters, in: THE END OF COMPETITION The Impact of the Network Economy, chapter 4, pages 51-79, World Scientific Publishing Co. Pte. Ltd..
• Cor Molenaar, 2020. "Networks Become the Competition," World Scientific Book Chapters, in: THE END OF COMPETITION The Impact of the Network Economy, chapter 5, pages 81-107, World Scientific Publishing Co. Pte. Ltd..
• Cor Molenaar, 2020. "Technology as a Basis for New Competitive Relationships," World Scientific Book Chapters, in: THE END OF COMPETITION The Impact of the Network Economy, chapter 6, pages 109-129, World Scientific Publishing Co. Pte. Ltd..
• Cor Molenaar, 2020. "It is about Customers, Not Products: A Change of Vision," World Scientific Book Chapters, in: THE END OF COMPETITION The Impact of the Network Economy, chapter 7, pages 131-144, World Scientific Publishing Co. Pte. Ltd..
• Cor Molenaar, 2020. "New Marketing and Competition Principles through the Adoption of Technology," World Scientific Book Chapters, in: THE END OF COMPETITION The Impact of the Network Economy, chapter 8, pages 145-159, World Scientific Publishing Co. Pte. Ltd..
• Cor Molenaar, 2020. "Opportunities for Asia Based on Characteristics and Culture," World Scientific Book Chapters, in: THE END OF COMPETITION The Impact of the Network Economy, chapter 9, pages 161-200, World Scientific Publishing Co. Pte. Ltd..
• Cor Molenaar, 2020. "Towards the Future: Join In or Disappear?," World Scientific Book Chapters, in: THE END OF COMPETITION The Impact of the Network Economy, chapter 10, pages 201-218, World Scientific Publishing Co. Pte. Ltd..
• Cor Molenaar, 2020. "Appendices," World Scientific Book Chapters, in: THE END OF COMPETITION The Impact of the Network Economy, chapter 11, pages 219-233, World Scientific Publishing Co. Pte. Ltd..
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020. "Marketing Environment in the Digital Transformation," World Scientific Book Chapters, in: MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing, chapter 1, pages 3-45, World Scientific Publishing Co. Pte. Ltd..
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020. "Upgrading Digital Marketing Strategy: Strategic Platform for Digital Marketing," World Scientific Book Chapters, in: MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing, chapter 2, pages 49-124, World Scientific Publishing Co. Pte. Ltd..
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020. "Recognize in the 4Rs: Digital Profiling and Recognition of Consumers," World Scientific Book Chapters, in: MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing, chapter 3, pages 125-161, World Scientific Publishing Co. Pte. Ltd..
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020. "Reach in the 4Rs: Coverage and Arrival of Digital Information," World Scientific Book Chapters, in: MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing, chapter 4, pages 163-203, World Scientific Publishing Co. Pte. Ltd..
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020. "Relationship in the 4Rs: Establishing a Basis for Continuous Relationship," World Scientific Book Chapters, in: MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing, chapter 5, pages 204-240, World Scientific Publishing Co. Pte. Ltd..
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020. "Return in the 4Rs: Making Deals and Profits," World Scientific Book Chapters, in: MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing, chapter 6, pages 241-262, World Scientific Publishing Co. Pte. Ltd..
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020. "Big Data Marketing Platforms: Applications of Big Data in Marketing," World Scientific Book Chapters, in: MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing, chapter 7, pages 265-292, World Scientific Publishing Co. Pte. Ltd..
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020. "Content Strategy of Digital Marketing," World Scientific Book Chapters, in: MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing, chapter 8, pages 293-316, World Scientific Publishing Co. Pte. Ltd..
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020. "Organizational Platform for Digital Marketing," World Scientific Book Chapters, in: MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing, chapter 9, pages 317-343, World Scientific Publishing Co. Pte. Ltd..
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020. "Management and Measurement of the Performance of Digital Marketing," World Scientific Book Chapters, in: MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing, chapter 10, pages 344-367, World Scientific Publishing Co. Pte. Ltd..
• Mark Harrison, 2020. "The Business Of Sponsorship — It’S The Greatest Magic In Marketing," World Scientific Book Chapters, in: WHAT SPONSORS WANT An Inspirational Guide for Event Marketers, chapter 1, pages 1-26, World Scientific Publishing Co. Pte. Ltd..
• Mark Harrison, 2020. "What Sponsors Want From You And Your Property," World Scientific Book Chapters, in: WHAT SPONSORS WANT An Inspirational Guide for Event Marketers, chapter 2, pages 27-37, World Scientific Publishing Co. Pte. Ltd..
• Mark Harrison, 2020. "To Borrow Equity — The Definition Of Sponsorship," World Scientific Book Chapters, in: WHAT SPONSORS WANT An Inspirational Guide for Event Marketers, chapter 3, pages 39-58, World Scientific Publishing Co. Pte. Ltd..
• Mark Harrison, 2020. "To Tell Stories — A Sponsor’S Tale," World Scientific Book Chapters, in: WHAT SPONSORS WANT An Inspirational Guide for Event Marketers, chapter 4, pages 59-81, World Scientific Publishing Co. Pte. Ltd..
• Mark Harrison, 2020. "To Engage Stakeholders — Activate. Activate. Activate," World Scientific Book Chapters, in: WHAT SPONSORS WANT An Inspirational Guide for Event Marketers, chapter 5, pages 83-125, World Scientific Publishing Co. Pte. Ltd..
• Mark Harrison, 2020. "To See Proof — Don’T Be Afraid Of The Truth," World Scientific Book Chapters, in: WHAT SPONSORS WANT An Inspirational Guide for Event Marketers, chapter 6, pages 127-167, World Scientific Publishing Co. Pte. Ltd..
• Mark Harrison, 2020. "To Get Promoted … Not Fired," World Scientific Book Chapters, in: WHAT SPONSORS WANT An Inspirational Guide for Event Marketers, chapter 7, pages 169-198, World Scientific Publishing Co. Pte. Ltd..
• Mark Harrison, 2020. "Building A Strategy — Planning For Success," World Scientific Book Chapters, in: WHAT SPONSORS WANT An Inspirational Guide for Event Marketers, chapter 8, pages 199-250, World Scientific Publishing Co. Pte. Ltd..
• Mark Harrison, 2020. "The Future Of Sponsorship — Is It Already Here?," World Scientific Book Chapters, in: WHAT SPONSORS WANT An Inspirational Guide for Event Marketers, chapter 9, pages 251-257, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2020. "Content Creates Consumer Experience," World Scientific Book Chapters, in: Architecting Experience A Conversion Science Handbook, chapter 1, pages 1-24, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2020. "Media Moves Markets," World Scientific Book Chapters, in: Architecting Experience A Conversion Science Handbook, chapter 2, pages 25-44, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2020. "Data is the “New Oil”: Analytics are Advanced Chemistry," World Scientific Book Chapters, in: Architecting Experience A Conversion Science Handbook, chapter 3, pages 45-70, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2020. "The Rush is on: Planning to Collect and Connect," World Scientific Book Chapters, in: Architecting Experience A Conversion Science Handbook, chapter 4, pages 71-96, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2020. "Consumer Attention: The Brass Ring on the Media-Go-Round," World Scientific Book Chapters, in: Architecting Experience A Conversion Science Handbook, chapter 5, pages 97-123, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2020. "To Mediate Should Mean to Motivate," World Scientific Book Chapters, in: Architecting Experience A Conversion Science Handbook, chapter 6, pages 125-151, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2020. "Content and Experience Makes or Breaks Conversion," World Scientific Book Chapters, in: Architecting Experience A Conversion Science Handbook, chapter 7, pages 153-171, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2020. "It’s Never Good Enough," World Scientific Book Chapters, in: Architecting Experience A Conversion Science Handbook, chapter 8, pages 173-202, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2020. "Getting Ahead of the Game," World Scientific Book Chapters, in: Architecting Experience A Conversion Science Handbook, chapter 9, pages 203-224, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2020. "Content Creates Cultural Experience," World Scientific Book Chapters, in: Architecting Experience A Conversion Science Handbook, chapter 10, pages 225-260, World Scientific Publishing Co. Pte. Ltd..
• Petra Leonora Cvitanović, 2020. "Digital Marketing Benchmarks Leveraged by Marketing Analytics Tools," EFZG Working Papers Series 2001, Faculty of Economics and Business, University of Zagreb.
• Michaela Jánská Patrícia Kollar Čeněk Celer, 2020. "Factors Influencing Purchases of Organic Food," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, vol. 23(1), pages 81-94, May.
• Bonnet, Céline & Bouamra-Mechemache, Zohra & Klein, Gordon, 2020. "National brands in hard discounters: Market expansion and bargaining power effects," CAWM Discussion Papers 113, University of Münster, Center of Applied Economic Research Münster (CAWM).
• Theissen, Erik & Zimmermann, Lukas, 2020. "Do contented customers make shareholders wealthy? Implications of intangibles for security pricing," CFR Working Papers 20-12, University of Cologne, Centre for Financial Research (CFR).
• Krajnović, Aleksandra & Perković, Antonija & Rajko, Mladen, 2020. "Digital Marketing in Cultural Institutions - Example of Cultural Institutions of the City of Zadar," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2020), Virtual Conference, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020, pages 341-352, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Garbin Praničević, Daniela, 2020. "Impact of Influencers to the Selection of Certain Products and Services," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2020), Virtual Conference, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020, pages 422-429, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Fink, Lucija, 2020. "City and Town Branding – A Case Study of the Slovenj Gradec Brand," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2020), Virtual Conference, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020, pages 430-440, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Grubor, Aleksandar & Leković, Ksenija & Tomić, Slavica, 2020. "Tourists' Recommendations: Socio-demographic Analysis," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2020), Virtual Conference, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020, pages 441-449, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020. "Not all price endings are created equal: Price points and asymmetric price rigidity," Journal of Monetary Economics, Elsevier, vol. 110(C), pages 33-49.
  • Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020. "Not all price endings are created equal: Price points and asymmetric price rigidity," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics.
  • Avichai Snir & Daniel Levy & Alex Gotler & Haipeng (Allan) Chen, 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Paper series 69_12, Rimini Centre for Economic Analysis.
  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," Working Papers 001-19 JEL Codes: E31, L1, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Daniel Levy, 2019. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Papers 2019-01, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," Working Paper series 19-02, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," MPRA Paper 42252, University Library of Munich, Germany.
  • Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," MPRA Paper 91360, University Library of Munich, Germany.
  • Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2014. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," EconStor Preprints 104540, ZBW - Leibniz Information Centre for Economics.
• Sheresheva, Marina Y. & Polukhina, Anna N. & Oborin, Matvey S., 2020. "Marketing issues of sustainable tourism development in Russian regions," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics, pages 33-38.
  • Marina Sheresheva & Anna Polukhina & Matvey Oborin, 2020. "Marketing issues of sustainable tourism development in Russian regions," Post-Print hal-02448498, HAL.
• Pakhalov, Alexander & Rozhkova, Natalia, 2020. "Escape rooms as tourist attractions: Enhancing visitors’ experience through new technologies," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics, pages 45-50.
• Broeder, Peter & Gkogka, Anna, 2020. "The cultural impact of navigation design in global e-commerce," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics, pages 46-53.
• Erdem, Mehmet & Hasanzadeh, Saeed & Bai, Billy, 2020. "One October tragedy in Las Vegas: An overview of tourists' perceptions," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics, pages 59-63.
• Stadtmann, Georg & Tosun, Aynur Dilan & Pierdzioch, Christian, 2020. "Are female skins sold for a lower price? Evidence from the Fortnite game," Discussion Papers 420, European University Viadrina Frankfurt (Oder), Department of Business Administration and Economics.
• Pugatch, Todd & Wilson, Nicholas, 2020. "Nudging Demand for Academic Support Services: Experimental and Structural Evidence from Higher Education," IZA Discussion Papers 13732, Institute of Labor Economics (IZA).
  • Pugatch, Todd & Wilson, Nicholas, 2020. "Nudging Demand for Academic Support Services: Experimental and Structural Evidence from Higher Education," GLO Discussion Paper Series 675, Global Labor Organization (GLO).
• Graser, Laura & Nirschl, Marco, 2020. "Steigerung der Kundenzufriedenheit durch Gestaltung von Artikeldetailseiten am Beispiel von WITT WEIDEN," Weidener Diskussionspapiere 75, University of Applied Sciences Amberg-Weiden (OTH).
• Hastenteufel, Jessica & Kiszka, Sabrina, 2020. "Die Bedeutung von Kundenerwartungen für das Fortbestehen von Kreditinstituten - Das klägliche Scheitern des aktuellen Betreuungsansatzes," IUBH Discussion Papers - Business & Management 1/2020, IUBH University of Applied Sciences.
• Lucas, Christian, 2020. "Das Marketing-House-Konzept - ein Denkmodell zum integrierten Verständnis des Marketing-Konzepts," IUBH Discussion Papers - Marketing 1/2020, IUBH University of Applied Sciences.
• Eckhardt, Ralph & Schulke, Arne, 2020. "Genug von Meetings? Warum Flieger mit 4 Team Facilitations mehr erreichen," IUBH Discussion Papers - Transport & Logistik 3/2019, IUBH University of Applied Sciences.
• Zsuzsanna Marton & Ildikó Ernszt & Nóra Rodek & Tivadar Máhr, 2020. "Hope and responsibility vested in younger generations: the case of Hungary," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 18(2B), pages 286-298.
• Stanisław Ślusarczyk, 2020. "Use of the Marketing Information System in the enterprise as a basis for efficient management (on the example of the SME sector in the Subcarpathian Voivodeship)," Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie / The Malopolska School of Economics in Tarnow Research Papers Collection, Malopolska School of Economics in Tarnow, vol. 46(2), pages 133-145, June.
• Martyna Kostrzewska, 2020. "Social media in the context of marketing innovations—based on own research among service companies from Szczecin," Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie / The Malopolska School of Economics in Tarnow Research Papers Collection, Malopolska School of Economics in Tarnow, vol. 47(3), pages 117-131, September.
• Janusz Ząbek, 2020. "Competitive advantage of the car brand in the light of qualitative price quantification: Analysis based on the example of the selected impact area," Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie / The Malopolska School of Economics in Tarnow Research Papers Collection, Malopolska School of Economics in Tarnow, vol. 48(4), pages 77-93, December.
• Vicentiu Cosmin VLAD & Florin-Alexandru LUCA, 2020. "Esg Marketing Model: A New Paradigm To Understand The Impact," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 22, pages 85-89, May.
• Omar SALEM, 2020. "Social Media Marketing In Higher Education Institutions," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 23, pages 191-196, August.
• Alexandra Giuliana ANDRONIC, 2020. "Motivational Determinants In The Development Of The Decision To Purchase Mobile Phones," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 24, pages 279-286, December.
• Anca-Mihaela BUTNARIU & Florin-Alexandru LUCA, 2020. "The Role Of Marketing Activities In Reducing Risk For Construction Companies," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 24, pages 369-375, December.
• Irene Gil-Saura & Irene Sánchez-González & María Eugenia Ruiz-Molina, 2020. "Efectos del desarrollo sostenible percibido por el consumidor. Una propuesta de modelo de hipermercados en Ecuador," Estudios Gerenciales, Universidad Icesi, vol. 36(154), pages 27-42, March.
• Salvador Estrada & Héctor Cuevas-Vargas & Neftalí Parga-Montoya, 2020. "Incidencia de la innovación en marketing en el rendimiento empresarial: una aplicación basada en modelamiento con ecuaciones estructurale," Estudios Gerenciales, Universidad Icesi, vol. 36(154), pages 66-79, March.
• Irene Gil-Saura & María Gabriela Montesdeoca-Calderón & María Eugenia Ruiz-Molina, 2020. "capital de marca de los restaurantes?," Estudios Gerenciales, Universidad Icesi, vol. 36(154), pages 100-113, March.
• Charles R. Arosa-Carrera & Juan Carlos Chica-Mesa, 2020. "La innovación en el paradigma del marketing relacional," Estudios Gerenciales, Universidad Icesi, vol. 36(154), pages 114-122, March.
• Ramon Silva Leite & Sérgio Cruz Passos & Marcelo de Rezende Pinto, 2020. "Personal values and gift giving act: a proposed connection," Estudios Gerenciales, Universidad Icesi, vol. 36(155), pages 218-228, June.
• Fabiana Gama de Medeiros & Francisco José da Costa, 2020. "Proposição de um modelo integrativo de justiça para o sistema agregado de marketing turístico," Estudios Gerenciales, Universidad Icesi, vol. 36(156), pages 251-263, September.
• Ana Marcela Londoño-Silva & Carlos Fernando Osorio-Andrade & Jenny Piedad Peláez-Muñoz, 2020. "Efectos del lenguaje publicitario y del destino turístico usados en páginas comerciales de Facebook sobre la generación de boca a boca electrónico," Estudios Gerenciales, Universidad Icesi, vol. 36(156), pages 264-271, September.
• Irene Gil-Saura & Milva Eileen Justavino-Castillo & María Fuentes-Blasco, 2020. "Efectos de la sostenibilidad y del valor logístico en las relaciones entre empresas de transporte marítimo," Estudios Gerenciales, Universidad Icesi, vol. 36(157), pages 377-390, December.
• Flávio Bressan & Geraldo Luciano Toledo, 2020. "Influência da data de validade nas decisões de compra e consumo de produtos alimentícios," Estudios Gerenciales, Universidad Icesi, vol. 36(157), pages 439-453, December.
• María Marisela Vargas-Salgado & Marisol Pastrana-Martínez & Aurora Irma Máynez-Guaderrama & Karla Gabriela Gómez-Bull, 2020. "Análisis de la satisfacción de pasajeros de aerolíneas de bajo costo mexicanas," Estudios Gerenciales, Universidad Icesi, vol. 36(157), pages 484-495, December.
• Pedro Duque-Hurtado & Veronica Samboni-Rodriguez & Mariana Castro-Garcia & Luz Alexandra Montoya-Restrepo & Ivan Alonso Montoya-Restrepo, 2020. "Neuromarketing: Its current status and research perspectives," Estudios Gerenciales, Universidad Icesi, vol. 36(157), pages 525-539, December.
• Jenny Mairena Herrera Rodriguez & Lina María Otálora Gómez & Oscar Mauricio Lozano Rueda, 2020. "La innovación en marketing de las empresas agroindustriales de la Provincia de Sugamuxi," REVISTA TENDENCIAS, Universidad de Nariño, vol. 21(2), pages 45-62, October.
• José Armando Deaza & Néstor Fabián Díaz & Suelen Emilia Castiblanco & María Inés Barbosa, Universidad de La Salle, 2020. "International market selection models: a literature review," REVISTA TENDENCIAS, Universidad de Nariño, vol. 21(2), pages 191-217, October.
• Juan Camilo Mejía & Mario Fernando Arcos Rosas, 2020. "Relacionamiento de marca: análisis de perspectivas y trascendencia en la gestión," REVISTA TENDENCIAS, Universidad de Nariño, vol. 21(2), pages 242-265, October.
• Sen Geng & Menglong Guan, 2020. "Design Your Trustworthiness," GRU Working Paper Series GRU_2020_019, City University of Hong Kong, Department of Economics and Finance, Global Research Unit.
• Lyubomir Lyubenov, 2020. "Online Retail Channels for Organic Bee Products," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 1 Year 20, pages 42-67.
• Любомир Любенов, 2020. "Потребителски Онлайн Канали За Биологични Пчелни Продукти," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 1 Year 20, pages 48-74.
• Павлина Пеева, 2020. "Ефекти От Потребителското Позициониране На Предприятията За Търговия С Животозастрахователни Продукти В България," Electronic magazine "Dialogue", D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 1 Year 20, pages 52-72.
• Борислав Атанасов, 2020. "Фрагментарен Анализ На Пазара На Бързооборотни Потребителски Стоки В България," Electronic magazine "Dialogue", D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 3 Year 20, pages 62-76.

2019

• Emanuela Maria AVRAM, 2019. "Brand Logo Perception In A Globalized Society," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 19, pages 39-46, May.
• Stefan-Alexandru CATANA, 2019. "A New Approach To Retail Marketing – Ways Of Services Marketing," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 19, pages 75-77, May.
• Renata Francisco Baldanza & Lívia Nogueira-Pellizzon, 2019. "Co-creation in conventional and collaborative businesses," Estudios Gerenciales, Universidad Icesi, vol. 35(151), pages 95-108, June.
• Fabiana Gama de Medeiros & Francisco José da Costa, 2019. "Uma proposta de visualização do sistema agregado de marketing turístico," Estudios Gerenciales, Universidad Icesi, vol. 35(152), pages 237-248, September.
• Gina-María Pipoli de Azambuja & Iñaki García-Arrizabalaga & Gustavo Rodríguez-Peña, 2019. "Do image and familiarity have a significant effect on purchase intention?," Estudios Gerenciales, Universidad Icesi, vol. 35(152), pages 249-258, September.
• José A. Flecha & María de los M. Santos-Corrada & Evelyn Lopez & Virgin Dones, 2019. "Millenials: las gratificaciones generadas por el uso de snapchat y su impacto en la interacción con contenidos de marca," Estudios Gerenciales, Universidad Icesi, vol. 35(152), pages 259-270, September.
• Guisell Larregui-Candelaria & Juan C. Sosa-Varela & Maribel Ortíz-Soto, 2019. "Amor hacia la marca: una perspectiva de relación continua," Estudios Gerenciales, Universidad Icesi, vol. 35(152), pages 271-282, September.
• Enrique Bianchi & Juan Manuel Bruno & Carolina Sánchez, 2019. "La influencia de pares como antecedente de la actitud y la capacidad de innovación en el comportamiento ecológico," Estudios Gerenciales, Universidad Icesi, vol. 35(152), pages 283-291, September.
• José A. Flecha & María de los M. Santos-Corrada & Sandra Mena-Candelaria, 2019. "El efecto de la autocongruencia en un sello de denominación de origen: el sello hecho en Puerto Rico," Estudios Gerenciales, Universidad Icesi, vol. 35(152), pages 292-300, September.
• Cristian-Alejandro Rubalcava de León & Yesenia Sánchez-Tovar & Mónica-Lorena Sánchez-Limón, 2019. "La conciencia de marca en redes sociales: impacto en la comunicación boca a boca," Estudios Gerenciales, Universidad Icesi, vol. 35(152), pages 313-320, September.
• Gonzalo Maldonado-Guzmán, 2019. "Exploración de la gestión de marca en las pequeñas empresas de servicios de México," Estudios Gerenciales, Universidad Icesi, vol. 35(152), pages 331-342, September.
• Claudia Patricia Grisales Castro, 2019. "El marketing olfativo como posicionamiento de marcas," REVISTA TENDENCIAS, Universidad de Nariño, vol. 20(2), pages 69-92, December.
• Andrea Lorena Arteaga Flórez & Diego Marcel De La Rosa Salazar, 2019. "Analisis de marketing en las tiendas y superetes de la ciudad de San Juan de Pasto," REVISTA TENDENCIAS, Universidad de Nariño, vol. 20(2), pages 93-115, December.
• Bekkerman, Anton & Brester, Gary W., 2019. "Don't Judge a Wine by Its Closure: Price Premiums for Corks in the U.S. Wine Market," Journal of Wine Economics, Cambridge University Press, vol. 14(1), pages 3-25, February.
• Goldstein, Robin S., 2019. "Half-Blind Tasting: A Deception-Free Method for Sizing Placebo and Nocebo Responses to Price and Packaging Attributes," Journal of Wine Economics, Cambridge University Press, vol. 14(3), pages 321-331, August.
• Guofang Huang & K. Sudhir, 2019. "The Causal Effect of Service Satisfaction on Customer Loyalty," Cowles Foundation Discussion Papers 2177, Cowles Foundation for Research in Economics, Yale University.
• Minkyung Kim & K. Sudhir & Kosuke Uetake, 2019. "A Structural Model of a Multitasking Salesforce: Multidimensional Incentives and Plan Design," Cowles Foundation Discussion Papers 2199, Cowles Foundation for Research in Economics, Yale University.
• Minkyung Kim & K. Sudhir & Kosuke Uetake, 2019. "A Structural Model of a Multitasking Salesforce: Multidimensional Incentives and Plan Design," Cowles Foundation Discussion Papers 2199R, Cowles Foundation for Research in Economics, Yale University, revised Apr 2021.
• Иван Марчевски & Венета Любенова, 2019. "Влияние На Потребителските Промоции Върху Ценността На Бранда," Scientific Research Almanac, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 27(1 Year 20), pages 279-306.
• Радослав Йорданов, 2019. "Възможности За Повишаване Качеството На Данните От Онлайн Анкети," Scientific Research Almanac, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 27(1 Year 20), pages 90-124.
• Димитър Тричков, 2019. "Пазарни Предизвикателства И Възможности Пред Телекомите В България," Almanac of PhD Students, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 15(15 Year 2), pages 445-472.
• Veneta Lyubenova, 2019. "Brand Trust As A Source Of Brand Equity," Almanac of PhD Students, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 15(15 Year 2), pages 473-487.
• Криста Нейкова, 2019. "Концептуални Основи На Лоялността," Almanac of PhD Students, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 15(15 Year 2), pages 51-77.
• Димитър Трендафилов, 2019. "Клъстери И Комуникация: Маркетингови Аспекти На Земеделската Практика В България," Electronic magazine "Dialogue", D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 112-126.
• Мария Георгиева, 2019. "Социално-Отговорният Брандинг В Контекста На Концепцията За Управление На Взаимоотношенията С Клиентите," Yearbook of D. A. Tsenov Academy of Economics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 1(1 Year 20), pages 125-154.
• Виктория Станчева, 2019. "Приложение На Математическото Моделиране При Управление На Клиентски Портфейли," Yearbook of D. A. Tsenov Academy of Economics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 1(1 Year 20), pages 155-189.
• Adriana Ștefan (Matei), 2019. "Development of Romanian Balneo Tourism," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 316-320, August.
• Adriana Manolică & Teodora Roman & Alina Ioana Roman, 2019. "Like It or Not: Facebook Advertising Triggers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 450-456, August.
• Sergiu Vlad Stan, 2019. "Sports Branding – A Complex Process," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 533-539, August.
• Elda Marzai (Abliz), 2019. "Customers’ Perception about Bancassurance in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 310-315, December.
• CodruÈ›a Adina Băltescu, 2019. "Tourist Guide Role and Performance – Element of Visiting Experience at a Tourism Destination," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 421-425, December.
• CodruÈ›a Adina Băltescu, 2019. "An Assessment of Online Travel Shopping Among Young People," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 426-430, December.
• Raluca-Giorgiana Chivu & Otilia-Elena Platon, 2019. "Identification of the Reasons for Buying and Consuming BIO Products by the Romanian Consumers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 447-453, December.
• Mariana Jugănaru & Ion DănuÈ› Jugănaru, 2019. "Marketing Activities in the Early Existence of Mamaia Touristic Resort," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 509-514, December.
• Adriana Manolică & Nicoleta-Roxana GheÈ›a & Eliza-Iuliana HopÈ™a, 2019. "Assertive and Non-assertive Consumer Behavior Styles in Relation with Advertising Appeals," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 519-527, December.
• Liviu Valentin Vlăducu, 2019. "Marketing Strategies in the Field of Electricity," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 607-613, December.
• Alexandra Zaif & Alina Elena Cerchia, 2019. "Integrating Online Marketing Strategies in B2B Companies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 614-620, December.
• Monica-Ioana Toader & Adriana-Ioana Filip (Croitoru) & Diana-Nicoleta Georgescu, 2019. "General Consideration Regarding the Insurance Field in the Financial Perspective," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 916-920, December.
• Sonia San-Martín & Nadia Jiménez, 2019. "¿Qué ocurre cuando viajamos en grupo? Análisis de la situación del estudio del turismo grupal," DOCFRADIS Working Papers 1901, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jan 2019.
• Samanta Pérez-Santamaría & Mercedes Martos-Partal & Álvaro Garrido Morgado, 2019. "Efecto moderador de la imagen de marca de fabricante y de distribuidor sobre el valor de marca y el precio relativo de fabricantes duales," DOCFRADIS Working Papers 1903, Catedra Fundación Ramón Areces de Distribución Comercial, revised May 2019.
• Pedro Canales Ronda & Asunción Hernández Fernández, 2019. "Actividad deportiva, hábitos alimenticios y packaging de los alimentos. Análisis exploratorio en adolescentes," DOCFRADIS Working Papers 1906, Catedra Fundación Ramón Areces de Distribución Comercial, revised Oct 2019.
• Neme-Chaves, Samir Ricardo & Rodríguez-González, Liliana Yamile, 2019. "Un análisis bibliométrico del brand equity 1991-2018 || A bibliometric analysis of brand equity 1991 - 2018," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 28(1), pages 364-380, December.
• Joachim Heinzel, 2019. "Bundling in a Distribution Channel with Retail Competition," Working Papers CIE 120, Paderborn University, CIE Center for International Economics.
• Mateusz Kaleta, 2019. "Decyzje konsumentow a zalozenia ekonomii behawioralnej [Consumer decisions and behavior economy assumptions]," Catallaxy, Institute of Economic Research, vol. 4(1), pages 5-12, June.
• Olena Derevianko, 2019. "Reputation stability vs anti-crisis sustainability: under what circumstances will innovations, media activities and CSR be in higher demand?," Oeconomia Copernicana, Institute of Economic Research, vol. 10(3), pages 511-536, September.
• Abdul Bashiru Jibril & Michael Adu Kwarteng & Christina Appiah-Nimo & Michal Pilik, 2019. "Association rule mining approach: evaluating pre-purchase risk intentions in the online second-hand goods market," Oeconomia Copernicana, Institute of Economic Research, vol. 10(4), pages 669-688, December.
• Išoraitė, Margarita, 2019. "The Importance of Education in Peace Marketing," MPRA Paper 91262, University Library of Munich, Germany.
• Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020. "Not all price endings are created equal: Price points and asymmetric price rigidity," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics.
  • Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020. "Not all price endings are created equal: Price points and asymmetric price rigidity," Journal of Monetary Economics, Elsevier, vol. 110(C), pages 33-49.
  • Avichai Snir & Daniel Levy & Alex Gotler & Haipeng (Allan) Chen, 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Paper series 69_12, Rimini Centre for Economic Analysis.
  • Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," MPRA Paper 91360, University Library of Munich, Germany.
  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," Working Papers 001-19 JEL Codes: E31, L1, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Daniel Levy, 2019. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Papers 2019-01, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," Working Paper series 19-02, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," MPRA Paper 42252, University Library of Munich, Germany.
  • Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2014. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," EconStor Preprints 104540, ZBW - Leibniz Information Centre for Economics.
• MITEWU KABAMBA, Alex, 2019. "Modeling and Analysis of Queuing Systems in Banks: (A Case Study of Banque Commerciale du Congo-BCDC/Mbujimayi)," MPRA Paper 92579, University Library of Munich, Germany.
• Brett Hollenbeck & Sridhar Moorthy & Davide Proserpio, 2019. "Advertising Strategy in the Presence of Reviews: An Empirical Analysis," Marketing Science, INFORMS, vol. 38(5), pages 793-811, September.
  • Hollenbeck, Brett & Moorthy, Sridhar & Proserpio, Davide, 2019. "Advertising strategy in the presence of reviews: An empirical analysis," MPRA Paper 92753, University Library of Munich, Germany.
• Niros, Meletios & Samanta, Irene & Pollalis, Yannis & Niros, Angelica, 2019. "Antecedents and Effects of App-user Satisfaction: Empirical Evidence from Greece," MPRA Paper 92772, University Library of Munich, Germany, revised 15 Feb 2019.
• Hollenbeck, Brett & Taylor, Wayne, 2019. "Leveraging Loyalty Programs Using Competitor Based Targeting," MPRA Paper 92900, University Library of Munich, Germany.
• Iqbal, Saira & Siddiqui, Dr. Danish Ahmed, 2019. "The impact of deceptive advertising on Customer loyalty: A case of Telecommunication industry in Karachi, Pakistan," MPRA Paper 93038, University Library of Munich, Germany, revised 07 Apr 2019.
• Li, Zhen & Yada, Katsutoshi & Zennyo, Yusuke, 2019. "Duration of Price Promotion and Retail Profit: An In-depth Study Based on Point-of-Sale Data," MPRA Paper 93047, University Library of Munich, Germany.
• Pirnar, Ige & Kurtural, Sinem & Tutuncuoglu, Melih, 2019. "Festivals and destination marketing: An application from Izmir City," MPRA Paper 93520, University Library of Munich, Germany.
• Mavragani, Eleni & Nikolaidou, Paraskevi & Theodoraki, Efi, 2019. "Traveler segmentation through Social Media for intercultural marketing purposes: The case of Halkidiki," MPRA Paper 93526, University Library of Munich, Germany.
• Chami, Maximilian & Kaminyoge, Gabriel, 2019. "Closed House of Wonders museum: Implications to the tourism of Zanzibar Stone Town, UNESCO World Heritage Site," MPRA Paper 93887, University Library of Munich, Germany.
• Chatzigeorgiou, Chryssoula & Christou, Evangelos & Simeli, Ioanna, 2019. "Confidence and loyalty for agrotourism brands: The Lesvos paradigm," MPRA Paper 93898, University Library of Munich, Germany.
• Aureli, Selena & Del Baldo, Mara, 2019. "The changing role of convention bureaus: An analysis of business models currently adopted by privately owned CBS," MPRA Paper 93996, University Library of Munich, Germany.
• Del Chiappa, Giacomo & Balboni, Bernardo, 2019. "Travellers’ choice of information sources and information channels for domestic trips," MPRA Paper 93998, University Library of Munich, Germany.
• Temperini, Valerio & Gregori, Gian Luca & Pizzichini, Lucia, 2019. "E-learning as a marketing tool for Tour Operators. The ‘Go Academy’ case study," MPRA Paper 94075, University Library of Munich, Germany.
• Daniel Levy & Andrew T. Young, 2021. "Promise, trust, and betrayal: Costs of breaching an implicit contract," Southern Economic Journal, John Wiley & Sons, vol. 87(3), pages 1031-1051, January.
  • Levy, Daniel & Young, Andrew T., 2021. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics.
  • Daniel Levy & Andrew T. Young, 2019. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Papers 005-19 JEL Codes: A14, E1, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Levy, Daniel & Young, Andrew, 2019. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," MPRA Paper 94148, University Library of Munich, Germany.
  • Daniel Levy & Andrew T. Young, 2019. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Papers 2019-04, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Andrew T. Young, 2020. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Paper series 20-26, Rimini Centre for Economic Analysis.
  • Levy, Daniel & Young, Andrew, 2020. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," MPRA Paper 104294, University Library of Munich, Germany.
  • Levy, Daniel & Young, Andrew T., 2019. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," EconStor Preprints 197001, ZBW - Leibniz Information Centre for Economics.
  • Daniel Levy & Andrew T. Young, 2019. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Paper series 19-11, Rimini Centre for Economic Analysis.
  • Daniel Levy & Andrew T. Young, 2020. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Papers 2020-07, Bar-Ilan University, Department of Economics.
• Mason, Michela Cesarina & Moretti, Andrea & Raggiotto, Francesco & Paggiaro, Adriano, 2019. "Conceptualizing triathlon sport event travelers’ behavior," MPRA Paper 94187, University Library of Munich, Germany.
• Snir, Avichai & Levy, Daniel, 2021. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics.
  • Avichai Snir & Daniel Levy, 2021. "If You Think 9-Ending Prices Are Low, Think Again," Journal of the Association for Consumer Research, University of Chicago Press, vol. 6(1), pages 33-47.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 96614, University Library of Munich, Germany.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 94469, University Library of Munich, Germany.
  • Avichai Snir & Daniel Levy, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Paper series 19-14, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Preprints 198044, ZBW - Leibniz Information Centre for Economics.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Papers 2019-06, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low,Think Again," Working Papers 006-19 JEL Codes: M30, M3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
• Grin, Mariia, 2019. "Персонал В Ресторанном Бизнесе [The personnel in restaurant business]," MPRA Paper 94490, University Library of Munich, Germany.
• Musaeva, Nazilya, 2019. "Система Отбора Найма Персонала В Сфере Ресторанного Бизнеса [The selection system of recruitment in the field of restaurant business]," MPRA Paper 94493, University Library of Munich, Germany.
• Ogai, Yulia, 2019. "Мотивация Работников Промышленного Предприятия [Motivation of workers industrial enterprises]," MPRA Paper 94496, University Library of Munich, Germany.
• Meltserik, Sofia, 2019. "Особенности формирования резюме при отсутствия опыта работы Features of formation summary with no experience [Features of formation summary with no experience]," MPRA Paper 94509, University Library of Munich, Germany.
• Soomro, Yasir Ali, 2019. "Antecedents of brand loyalty in the fashion industry of Pakistan: Moderating effect of Individual-level collectivist values," MPRA Paper 95356, University Library of Munich, Germany.
• Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," MPRA Paper 95654, University Library of Munich, Germany.
  • Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," MPRA Paper 95596, University Library of Munich, Germany.
  • Daniel Levy & Sourav Ray & Li Wang & Mark Bergen, 2019. "Pricing Better," Working Papers 008-19 JEL Codes: M31, E3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," EconStor Preprints 201843, ZBW - Leibniz Information Centre for Economics.
  • Daniel Levy & Mark Bergen, 2019. "Pricing Better," Working Papers 2019-07, Bar-Ilan University, Department of Economics.
  • Sourav Ray & Li Wang & Daniel Levy & Mark Bergen, 2019. "Pricing Better," Working Paper series 19-16, Rimini Centre for Economic Analysis.
• Sourav Ray & Li Wang & Daniel Levy & Mark Bergen, 2019. "Pricing Better," Working Paper series 19-16, Rimini Centre for Economic Analysis.
  • Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," MPRA Paper 95654, University Library of Munich, Germany.
  • Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," MPRA Paper 95596, University Library of Munich, Germany.
  • Daniel Levy & Sourav Ray & Li Wang & Mark Bergen, 2019. "Pricing Better," Working Papers 008-19 JEL Codes: M31, E3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," EconStor Preprints 201843, ZBW - Leibniz Information Centre for Economics.
  • Daniel Levy & Mark Bergen, 2019. "Pricing Better," Working Papers 2019-07, Bar-Ilan University, Department of Economics.
• Daskalopoulou, Irene F., 2019. "Culture and authenticity: regulating shadow economy to foster market growth," MPRA Paper 95805, University Library of Munich, Germany.
• Snir, Avichai & Levy, Daniel, 2021. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics.
  • Avichai Snir & Daniel Levy, 2021. "If You Think 9-Ending Prices Are Low, Think Again," Journal of the Association for Consumer Research, University of Chicago Press, vol. 6(1), pages 33-47.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 94469, University Library of Munich, Germany.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 96614, University Library of Munich, Germany.
  • Avichai Snir & Daniel Levy, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Paper series 19-14, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Preprints 198044, ZBW - Leibniz Information Centre for Economics.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Papers 2019-06, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low,Think Again," Working Papers 006-19 JEL Codes: M30, M3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
• Kadyrov, Timur & Ignatov, Dmitry I., 2019. "Attribution of Customers’ Actions Based on Machine Learning Approach," MPRA Paper 97312, University Library of Munich, Germany, revised 23 Sep 2019.
• anand, atul, 2019. "Ingredient mix with recommender systems," MPRA Paper 98215, University Library of Munich, Germany.
• Chatzigeorgiou, Chryssoula & Christou, Evangelos, 2019. "Social media in tourism marketing: Travellers’ attitudes and encounters," MPRA Paper 98793, University Library of Munich, Germany.
• Martina Korecká, 2019. "Labels Referring to Czech Origin," Acta Oeconomica Pragensia, Prague University of Economics and Business, vol. 2019(1), pages 32-49.
• Ondřej Machek & Martin Machek & Michele Stasa, 2019. "Financial performance of eponymous firms in the Czech Republic," Acta Oeconomica Pragensia, Prague University of Economics and Business, vol. 2019(2), pages 38-48.
• Marina Tuneva & Dejan Andonov, 2019. "Public Relations and Their Importance in the Growth of Civil Society Organizations in Macedonia," Journal of Innovative Business and Management, DOBA Faculty, vol. 11(1).
• Milica Slijepčević & Nevenka Popović Šević & Ivana Radojević, 2019. "Limiting Aspects of Neuromarketing Research," Journal of Innovative Business and Management, DOBA Faculty, vol. 11(1).
• Mohammed Abdalrahman, 2019. "Consumer Behaviour Toward Modern Food Products and Trends," Journal of Innovative Business and Management, DOBA Faculty, vol. 11(2).
• Riyanto Efendi & Setyabudi Indartono & Sukidjo Sukidjo, 2019. "The Mediation of Economic Literacy on the Effect of Self Control on Impulsive Buying Behaviour Moderated by Peers," International Journal of Economics and Financial Issues, Econjournals, vol. 9(3), pages 98-104.
• Irina A. Firsova & Dinara G. Vasbieva & Nikolay N. Kosarenko & Maria A. Khvatova & Lev R. Klebanov, 2019. "Energy Consumption Forecasting for Power Supply Companies," International Journal of Energy Economics and Policy, Econjournals, vol. 9(1), pages 1-6.
• Gulnara M. Kvon & Alexey I. Prokopyev & Victor A. Shestak & Anna A. Larionova & Evgeniya V. Shikh, 2019. "Features of Cost Advantages from Implementation of Energy-Saving Projects," International Journal of Energy Economics and Policy, Econjournals, vol. 9(3), pages 53-58.
• Irina A. Firsova & Dinara G. Vasbieva & Aleksandr V. Litvinov & Oxana E. Chernova & Irina V. Telezhko, 2019. "Trends in the Development of the Global Energy Market," International Journal of Energy Economics and Policy, Econjournals, vol. 9(3), pages 59-65.
• Olga V. Borisova & Olga A. Kalugina & Nikolay N. Kosarenko & Aleksandr V. Grinenko & Izida I. Ishmuradova, 2019. "Assessing the Financial Stability of Electric Power Organizations," International Journal of Energy Economics and Policy, Econjournals, vol. 9(3), pages 66-76.
• Rustam Z. Mukhametshin & Nina I. Kryukova & Alexandra V. Beloborodova & Aleksandr V. Grinenko & Olga V. Popova, 2019. "Implementation of Efficient Energy Policy in Russia: Energy Consumption Monitoring and Problem Analysis," International Journal of Energy Economics and Policy, Econjournals, vol. 9(4), pages 224-232.
• Alexey I. Shinkevich & Svetlana S. Kudryavtseva & Marina V. Shinkevich & Indira G. Salimianova & Izida I. Ishmuradova, 2019. "Improving the Efficiency of Production Process Organization in the Resource Saving System of Petrochemical Enterprises," International Journal of Energy Economics and Policy, Econjournals, vol. 9(4), pages 233-239.
• Subaebasni Subaebasni & Henny Risnawaty & A.R. Arie Wicaksono, 2019. "Effect of Brand Image, the Quality and Price on Customer Satisfaction and Implications for Customer Loyalty PT Strait Liner Express in Jakarta," International Review of Management and Marketing, Econjournals, vol. 9(1), pages 90-97.
• Hossam Deraz, 2019. "Factors Contributing to Consumers’ Assessment of Advertisement Value on Social Networking Sites: A Cross-Cultural Focus Group Study," International Review of Management and Marketing, Econjournals, vol. 9(1), pages 13-25.
• Ishani Weerasinghe & B.N.F. Warnakulasooriya, 2019. "Interactions in Virtual Customer Environments (VCEs) toward Customer Relationship Management (CRM): A Study of Tourist Hotels in Sri Lanka," International Review of Management and Marketing, Econjournals, vol. 9(1), pages 44-51.
• Asep Rokhyadi Permana Saputra & Tulus Haryono & Wisnu Untoro, 2019. "Green Products Strategy Impact Of Generic Porter Strategy On Company’s Performance," International Review of Management and Marketing, Econjournals, vol. 9(1), pages 52-61.
• Fitrizal Fitrizal & Nandan Limakrisna, 2019. "Customer Value Determination and its Implications in Customer Loyalty Hotels," International Review of Management and Marketing, Econjournals, vol. 9(2), pages 18-25.
• Mahmoud Yasin & Lucía Porcu & Francisco Liébana-Cabanillas, 2019. "Determinants of Intention to Forward Online Company-generated Content via Facebook," International Review of Management and Marketing, Econjournals, vol. 9(3), pages 148-157.
• Hala M.Y. Diebes & Raed A.M. Iriqat, 2019. "Social Media as a Strategic Marketing Communication Tool in Palestinian Mobile Telecom Companies - Business to Customers Relationship Perspective," International Review of Management and Marketing, Econjournals, vol. 9(3), pages 31-40.
• Muhartini Salim & Lizar Alfansi & Effed Darta & Sularsih Anggarawati & Armelly Amin, 2019. "Indonesian Millenials Online Shopping Behavior," International Review of Management and Marketing, Econjournals, vol. 9(3), pages 41-48.
• Ahmed Suhail Ajina, 2019. "The Role of Social Media Engagement in Influencing Customer Loyalty in Saudi Banking Industry," International Review of Management and Marketing, Econjournals, vol. 9(3), pages 87-92.
• Hajar Makry & Houcine Berbou & Badia Oulhadj, 2019. "Political Marketing in Morocco: From Theories to Stereotypes, Definition and Comparison," International Review of Management and Marketing, Econjournals, vol. 9(4), pages 80-86.
• Fred A. Yamoah, 2019. "Fairtrade UK in Retrospect: From the Niche Genesis to the Revelatory Mainstreaming Marketing Strategy Era (Late 1950s - Late 2000s)," International Review of Management and Marketing, Econjournals, vol. 9(4), pages 110-120.
• Mohannad A.M. Abu Daqar & Ahmad K. A. Smoudy, 2019. "The Role of Artificial Intelligence on Enhancing Customer Experience," International Review of Management and Marketing, Econjournals, vol. 9(4), pages 22-31.
• Mohannad A. M. Abu Daqar & Ahmad K. A. Smoudy, 2019. "The Impact of Consumer Buying Behavior on Customer Relationship Management in the Banking Sector," International Review of Management and Marketing, Econjournals, vol. 9(4), pages 39-46.
• Susylo Asmalyah & Nandan Limakrisna, 2019. "Satisfaction P4GN Program of Narcotics National Agency and its Implication of Trust Students in DKI Jakarta," International Review of Management and Marketing, Econjournals, vol. 9(5), pages 66-73.
• Sabrina O. Sihombing, 2019. "Analysis of the Relationship Between Image, Social Media, and Attitude to Predict Intention to Choose: An Empirical Investigation of Presidential Election in Indonesia," International Review of Management and Marketing, Econjournals, vol. 9(5), pages 9-16.
• Freddy Marilahimbilu Mgiba, 2019. "Social Network Theory, Sigma Six, and Customer Experience Management: Common Elements that Aid Positive Sales-marketing Interface: A Review of the Literature," International Review of Management and Marketing, Econjournals, vol. 9(5), pages 165-172.
• Amged Saleh Shkeer & Zainudin Awang, 2019. "Exploring the Items for Measuring the Marketing Information System Construct: An Exploratory Factor Analysis," International Review of Management and Marketing, Econjournals, vol. 9(6), pages 87-97.
• Ufuk Cebeci & Oguzhan Ince & Hulya Turkcan, 2019. "Understanding the Intention to Use Netflix: An Extended Technology Acceptance Model Approach," International Review of Management and Marketing, Econjournals, vol. 9(6), pages 152-157.
• Hiroyasu Furukawa & Koki Matsumura & Susumu Harada, 2019. "Effect of Consumption Values on Consumer Satisfaction and Brand Commitment: Investigating Functional, Emotional, Social, and Epistemic Values in the Running Shoes Market," International Review of Management and Marketing, Econjournals, vol. 9(6), pages 158-168.
• Henny Risnawati & Hendi Eka Sumarga & Sugeng Purwanto, 2019. "The Effect of Service Quality Prices and Location of Companies to Customer Satisfaction Implications on Customer Loyalty," International Review of Management and Marketing, Econjournals, vol. 9(6), pages 38-43.
• Mette, Frederike Monika Budiner & de Matos, Celso Augusto & Rohden, Simoni F. & Ponchio, Mateus Canniatti, 2019. "Explanatory mechanisms of the decision to buy on credit: The role of materialism, impulsivity and financial knowledge," Journal of Behavioral and Experimental Finance, Elsevier, vol. 21(C), pages 15-21.
• Lestari, Diyan, 2019. "Measuring e-commerce adoption behaviour among gen-Z in Jakarta, Indonesia," Economic Analysis and Policy, Elsevier, vol. 64(C), pages 103-115.
• Ke, T. Tony & Villas-Boas, J. Miguel, 2019. "Optimal learning before choice," Journal of Economic Theory, Elsevier, vol. 180(C), pages 383-437.
• Sogn-Grundvåg, Geir & Asche, Frank & Zhang, Dengjun & Young, James A., 2019. "Eco-labels and product longevity: The case of whitefish in UK grocery retailing," Food Policy, Elsevier, vol. 88(C).
• Reynolds-McIlnay, Ryann & Morrin, Maureen, 2019. "Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation," Journal of Retailing, Elsevier, vol. 95(4), pages 128-142.
• Torres Matovelle, Pablo & Molina Molina, Gina, 2019. "Evaluation of crowding and tourist satisfaction in the practice of humpback whale - watching, the case of Puerto López - Ecuador," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Estefanía Palazuelos & Ángel Herrero Crespo & Javier Montoya del Corte, 2019. "Auditing and credit granting to SMEs: an integrative perceptual model," Managerial Auditing Journal, Emerald Group Publishing, vol. 35(1), pages 152-174, January.
• Lukman Raimi & AbdulGaniyu Omobolaji Adelopo & Hassan Yusuf, 2019. "Corporate social responsibility and sustainable management of solid wastes and effluents in Lagos megacity Nigeria," Social Responsibility Journal, Emerald Group Publishing, vol. 15(6), pages 742-761, September.
• Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020. "Not all price endings are created equal: Price points and asymmetric price rigidity," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics.
  • Avichai Snir & Daniel Levy & Alex Gotler & Haipeng (Allan) Chen, 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Paper series 69_12, Rimini Centre for Economic Analysis.
  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not All Price Endings are Created Equal: Price Points and Asymmetric Price Rigidity," Emory Economics 1901, Department of Economics, Emory University (Atlanta).
  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," Working Papers 001-19 JEL Codes: E31, L1, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Daniel Levy, 2019. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Papers 2019-01, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," Working Paper series 19-02, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," MPRA Paper 42252, University Library of Munich, Germany.
  • Avichai Snir & Daniel Levy & Alex Gotler & Haipeng (Allen) Chen, 2012. "Not All Price Endings are Created Equal: Price Points and Asymmetric Price Rigidity," Emory Economics 1206, Department of Economics, Emory University (Atlanta).
  • Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," MPRA Paper 91360, University Library of Munich, Germany.
  • Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2014. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," EconStor Preprints 104540, ZBW - Leibniz Information Centre for Economics.
• M.K. Gusev, 2019. "The Problem Of Preserving Positive Image And Reputation Of The Franchising Network," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, March.
• Boris V. Musatov, 2019. "Planning Costs On Marketing And Evaluation Of Their Results In Russian Companies," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, March.
• Roman Sidorchuk, 2019. "Geographic Information Systems In The Marketing Of Business Structures," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, March.
• Natalia A. Pashkus, 2019. "Breakthrough Positioning Of Secondary Vocational Education Institutions In The Era Of Globalization," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, October.
• Ksenia V. Brezgina & Ekaterina A. Antineskul & Alena V. Popova, 2019. "Features Of Marketing Of Relations With Clients Of Automobile Dealers," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, October.
• Igor V. Semenov, 2019. "The Experience Of Teaching On The Student Team Consulting Process In The Institute Of Marketing At The State University Of Management (Sum)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Boris Tokarev, 2019. "Marketing Of Innovative Startup Stages," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Svetlana P. Azarova, 2019. "Use Of Decomposition Evaluation Of Financial Product By Levels Of Multiatributive Model," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Sergey N. Andreev, 2019. "Probable Transformations Of Practice Of Marketing Activities In Russia," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Alexei Meshkov, 2019. "Objective And Subjective Approach Of Formation Of A Measure Of Quality Of Service Of Passengers Of Public Transport," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Maisa E. Seifullaeva, 2019. "Features Of The Promotion Of Umbrella Brands In Russia And Abroad," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Venera A. Kaderova, 2019. "Promotion Of Culture-Bias Products Value Via Digital Marketing Tools," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• N.V. Kalenskaya, 2019. "Prospective Directions Of Marketing Activities: Results Of The Survey Of Senior Executives," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• Natalia Kireeva, 2019. "Promotion On Social Networks: From Testing A Hypothesis To Stable Sales (Case Study Of Online School €Œdesigner Of Academic Career†)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• Georgy M. Mishulin & Alexander V. Gubin, 2019. "The Approach To The Establishment Of Modern Criteria For Assessing The Client Orientation Of The Bank," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• Zhanna Musatova, 2019. "Consumer Behavior Trends’ Influence On The Development And Regulation Of The Healthy Food Market," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• Anton Osipov & Irina I.Skorobogatykh, 2019. "Complex Value Proposition (Kcp), Formed Taking Into Account The Cross-Cultural Experience Of The Purchaser In The Theory And Practice Of Marketing On The Residential Real Estate Market," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• Alina Pashina, 2019. "Microsoments In Mobile Marketing: Prospects For The Development Of Russian Tourism," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• Olga Popova, 2019. "Ðœðžðžð¡ As An Educational Organization Digital Marketing Tool," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• Nataliya Puzina & Katunina Natalya, 2019. "Market Of Services As Object Of Marketing Research (On The Example Of Market Of Services Of Freezing And Refrigerating Warehouses Of Omsk City)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• Tatyana V. Sidorovskaya & Olga A.Volovik, 2019. "Research Of Consumer Preferences Of Youth In The Regional Tourism," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• Sergey V. Mkhitaryan & Roman R. Sidorchuk & Timur A. Tultaev, 2019. "Evaluation Of The Attitude Of Moscow Drivers Of Personal Car To The Basic Values," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• I. M. Sinyaeva, 2019. "Digital Marketing Model As An Element Of Collaboration For Innovation Promotion," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• Anastasiya A. Stukalova & Irina B. Stukalova, 2019. "Competitiveness And Criteria For Selection Of Educational Programs," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• Galina S. Timokhina, 2019. "At The Intersection Of Behavioral Economics And Marketing: Research Of Behavior Of Consumers Of Private Banking Services," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• Renat K. Yunisov & Anna Tsvetkova, 2019. "The Role Of Branding Of A Medical Institution In The Context Of Digitalization Of Healthcare," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• Tatiana Beregovskaya & Svetlana Grishaeva, 2019. "Analysis Of Tendencies Of Consumer Behavior Development," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
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• Mihaela ŞTIR, 2019. "Business-To-Consumer E-Commerce In Romania – Evolution And Trends," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 14, pages 127-134, December.
• Adriana UNGUREANU & Emilia PASCU, 2019. "How To Persuade Customers In Selling Nanoproducts?," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 14, pages 135-141, December.
• Catherine Prentice, 2019. "Emotional Intelligence And Marketing," World Scientific Book Chapters, in: EMOTIONAL INTELLIGENCE AND MARKETING, chapter 1, pages 1-12, World Scientific Publishing Co. Pte. Ltd..
• Catherine Prentice, 2019. "The Power Of Employee Influence," World Scientific Book Chapters, in: EMOTIONAL INTELLIGENCE AND MARKETING, chapter 2, pages 13-31, World Scientific Publishing Co. Pte. Ltd..
• Catherine Prentice, 2019. "Service Encounter," World Scientific Book Chapters, in: EMOTIONAL INTELLIGENCE AND MARKETING, chapter 3, pages 33-45, World Scientific Publishing Co. Pte. Ltd..
• Catherine Prentice, 2019. "Emotional Intelligence," World Scientific Book Chapters, in: EMOTIONAL INTELLIGENCE AND MARKETING, chapter 4, pages 47-84, World Scientific Publishing Co. Pte. Ltd..
• Catherine Prentice, 2019. "Emotional Intelligence And Internal Marketing," World Scientific Book Chapters, in: EMOTIONAL INTELLIGENCE AND MARKETING, chapter 5, pages 85-111, World Scientific Publishing Co. Pte. Ltd..
• Catherine Prentice, 2019. "Emotional Intelligence And Dramaturgical Marketing," World Scientific Book Chapters, in: EMOTIONAL INTELLIGENCE AND MARKETING, chapter 6, pages 113-131, World Scientific Publishing Co. Pte. Ltd..
• Catherine Prentice, 2019. "Emotional Intelligence And Relational Encounter Marketing," World Scientific Book Chapters, in: EMOTIONAL INTELLIGENCE AND MARKETING, chapter 7, pages 133-163, World Scientific Publishing Co. Pte. Ltd..
• Catherine Prentice, 2019. "Emotional Intelligence And External Marketing," World Scientific Book Chapters, in: EMOTIONAL INTELLIGENCE AND MARKETING, chapter 8, pages 165-184, World Scientific Publishing Co. Pte. Ltd..
• Catherine Prentice, 2019. "Emotional Intelligence And Impersonal Encounter Marketing," World Scientific Book Chapters, in: EMOTIONAL INTELLIGENCE AND MARKETING, chapter 9, pages 185-212, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Product-Centric Perspective: Connectivity In Product Development," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 1, pages 3-31, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Customer-Centric Perspective: Connecting With Digital Consumers," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 2, pages 33-74, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Human-Centric Perspective: Doing Good By Doing Well In The Connected World," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 3, pages 75-97, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Marketing 4.0: Moving From Traditional To Digital," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 4, pages 99-123, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Marketing Strategies For Value Exploration," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 5, pages 127-148, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Marketing Tactics For Value Engagement," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 6, pages 149-174, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Marketing Values For Excellent Execution," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 7, pages 175-210, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Asia’S Local Champions," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 8, pages 213-237, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Asia’S Regional Players: Asia Vision, Local Action," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 9, pages 239-274, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Asia’S Multinational Companies: Global Value, Regional Strategy, Local Tactic," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 10, pages 275-306, World Scientific Publishing Co. Pte. Ltd..
• Petra Leonora Cvitanović, 2019. "Navigating new marketing technologies, channels and metrics," EFZG Working Papers Series 1902, Faculty of Economics and Business, University of Zagreb.
• Petra Leonora Cvitanović, 2019. "Unaprjeđenje strategije konkurentskog pozicioniranja poduzeća primjenom marketinške revizije," EFZG Working Papers Series 1904, Faculty of Economics and Business, University of Zagreb.
• Ružica Brečić & Anđela Morović, 2019. "Analiza stavova roditelja o zdravoj hrani i prehrani djece," EFZG Working Papers Series 1906, Faculty of Economics and Business, University of Zagreb.
• Meštrović, Ines Sosa & Knežević, Blaženka & Falat, Martina, 2019. "What Influences Decision Making in Online Purchasing of Books in Generation X and Y?," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019, pages 367-375, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Rodek, Nóra & Marton, Zsuzsanna & Ernszt, Ildikó & Birkner, Zoltán, 2019. "Are the Hungarians on the Right Track Toward Sustainable Consumption?," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019, pages 433-440, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Marton, Zsuzsanna & Ernszt, Ildikó & Rodek, Nora & Máhr, Tivadar, 2019. "Change in Responsible Consumer Behaviour Through Generations?," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019, pages 467-475, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Lamberz, Julia & Litfin, Thorsten & Teckert, Özlem & Meeh-Bunse, Gunther, 2019. "How Does the Attitude to Sustainable Food Influence the Perception of Customers at the Point of Sale? - an Eye-Tracking Study," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019, pages 476-483, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Marcikic Horvat, Aleksandra & Pejanović, Radovan & Ćirić, Zoran & Ćirić, Bojana & Sedlak, Otilija & Grubić-Nešić, Leposava, 2019. "The Development of the Employer Brand in the Labour Market," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019, pages 484-492, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Grubor, Aleksandar & Leković, Ksenija & Tomić, Slavica, 2019. "Tourists’ Recommendations: WOM Becomes Digital," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019, pages 493-501, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Chatzigeorgiou, Chryssoula & Christou, Evangelos & Simeli, Ioanna, 2019. "Confidence and loyalty for agrotourism brands: The Lesvos paradigm," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics, pages 151-166.
• Snir, Avichai & Levy, Daniel, 2021. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics.
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  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 94469, University Library of Munich, Germany.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Preprints 198044, ZBW - Leibniz Information Centre for Economics.
  • Avichai Snir & Daniel Levy, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Paper series 19-14, Rimini Centre for Economic Analysis.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Papers 2019-06, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low,Think Again," Working Papers 006-19 JEL Codes: M30, M3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 96614, University Library of Munich, Germany.
• Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," MPRA Paper 95654, University Library of Munich, Germany.
  • Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," EconStor Preprints 201843, ZBW - Leibniz Information Centre for Economics.
  • Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," MPRA Paper 95596, University Library of Munich, Germany.
  • Daniel Levy & Sourav Ray & Li Wang & Mark Bergen, 2019. "Pricing Better," Working Papers 008-19 JEL Codes: M31, E3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Daniel Levy & Mark Bergen, 2019. "Pricing Better," Working Papers 2019-07, Bar-Ilan University, Department of Economics.
  • Sourav Ray & Li Wang & Daniel Levy & Mark Bergen, 2019. "Pricing Better," Working Paper series 19-16, Rimini Centre for Economic Analysis.
• Brützel, Christoph & Schulke, Arne, 2019. "A look at Airline Management as Event Management: About the challenging task of trying to run a profitable Airline," IUBH Discussion Papers - Transport & Logistik 1/2019, IUBH University of Applied Sciences.
• Eckhardt, Ralph & Schulke, Arne, 2019. "Had it with meetings? In aviation, more gets done with four Team Facilitations," IUBH Discussion Papers - Transport & Logistik 3/2019e, IUBH University of Applied Sciences.
• Michał Kozioł & Anna Karaś & Paweł Bełzowski, 2019. "The use of IT tools and social media in customer relationship management," Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie / The Malopolska School of Economics in Tarnow Research Papers Collection, Malopolska School of Economics in Tarnow, vol. 44(4), pages 105-120, December.
• Jana Kliestikova & Pavol Durana & Maria Kovacova, 2019. "Naked Consumer's Mind Under Branded Dress: Case Study of Slovak Republic," Central European Business Review, Prague University of Economics and Business, vol. 2019(1), pages 15-32.
• Krystyna Jarek & Grzegorz Mazurek, 2019. "Marketing and Artificial Intelligence," Central European Business Review, Prague University of Economics and Business, vol. 2019(2), pages 46-55.
• Radka Bauerova, 2019. "Online Grocery Shopping Acceptance: The Impact on the Perception of New Technologies and Loyalty in Retailing," Central European Business Review, Prague University of Economics and Business, vol. 2019(3), pages 18-34.
• Pavel Jasek & Lenka Vrana & Lucie Sperkova & Zdenek Smutny & Marek Kobulsky, 2019. "Predictive Performance of Customer Lifetime Value Models in E-Commerce and the Use of Non-Financial Data," Prague Economic Papers, Prague University of Economics and Business, vol. 2019(6), pages 648-669.
• Amalia DUTU & Otilia OLTEANU, 2019. "The Profile Of Luxury Products Consumer: The Romanian Case," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 18(2), pages 48-59.
• Pleshcheva, Vlada & Klapper, Daniel & Dannewald, Till, 2019. "On Factors of Consumer Heterogeneity in (Mis)Valuation of Future Energy Costs: Evidence for the German Automobile Market," Rationality and Competition Discussion Paper Series 140, CRC TRR 190 Rationality and Competition.
• Pleshcheva, Vlada & Klapper, Daniel, 2019. "The Moderating Effect of Fuel Prices On the Market Value of Fuel Efficiency, Driving Intensity, and Co2 Emissions," Rationality and Competition Discussion Paper Series 141, CRC TRR 190 Rationality and Competition.
• Pleshcheva, Vlada, 2019. "Metric and Scale Effects in Consumer Preferences for Environmental Benefits," Rationality and Competition Discussion Paper Series 147, CRC TRR 190 Rationality and Competition.
• Guhl, Daniel & Klapper, Daniel, 2019. "Intertemporal Preferences and the Adoption Decision for Bluetooth Speakers," Rationality and Competition Discussion Paper Series 216, CRC TRR 190 Rationality and Competition.
• TANASE, George Cosmin, 2019. "The Concept of “Green Marketing”: Opportunities and Challenges," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(1), pages 32-37, March.
• PURCAREA, Theodor, 2019. "Retailers’ Current Topics in Discussion," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(1), pages 38-46, March.
• TANASE, George Cosmin, 2019. "Minimalism: A Marketing Approach of Creativity and Simplicity," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(2), pages 31-35, June.
• PURCAREA, Theodor, 2019. "Retailers’ Reinvention in Harmony with the Shopping Tendencies," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(2), pages 36-46, June.
• TANASE, George Cosmin, 2019. "The Influence of Digital Transformation on the Retailing Value Chain," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(3), pages 30-34, September.
• PURCAREA, Theodor, 2019. "Retailers’ Struggling to Adapt to the Changing Consumer," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(3), pages 35-47, September.
• TANASE, George Cosmin, 2019. "Online Product Localization: Challenges and Solutions in Global Online Marketplaces," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(4), pages 30-34, December.
• PURCAREA, Theodor, 2019. "New Technologies, Shopping Evolution, and the Next Retail Revolution," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(4), pages 35-45, December.
• Majid Esmaeilpour & Zahra Mohseni, 2019. "Effect of Customer Experiences on Consumer Purchase Intention," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 22(73), pages 19-38, September.
• Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020. "Not all price endings are created equal: Price points and asymmetric price rigidity," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics.
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  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," Working Papers 001-19 JEL Codes: E31, L1, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Daniel Levy, 2019. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Papers 2019-01, Bar-Ilan University, Department of Economics.
  • Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," MPRA Paper 42252, University Library of Munich, Germany.
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• Snir, Avichai & Levy, Daniel, 2021. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics.
  • Avichai Snir & Daniel Levy, 2021. "If You Think 9-Ending Prices Are Low, Think Again," Journal of the Association for Consumer Research, University of Chicago Press, vol. 6(1), pages 33-47.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 94469, University Library of Munich, Germany.
  • Avichai Snir & Daniel Levy, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Paper series 19-14, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Preprints 198044, ZBW - Leibniz Information Centre for Economics.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Papers 2019-06, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low,Think Again," Working Papers 006-19 JEL Codes: M30, M3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 96614, University Library of Munich, Germany.
• Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," MPRA Paper 95654, University Library of Munich, Germany.
  • Sourav Ray & Li Wang & Daniel Levy & Mark Bergen, 2019. "Pricing Better," Working Paper series 19-16, Rimini Centre for Economic Analysis.
  • Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," MPRA Paper 95596, University Library of Munich, Germany.
  • Daniel Levy & Sourav Ray & Li Wang & Mark Bergen, 2019. "Pricing Better," Working Papers 008-19 JEL Codes: M31, E3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," EconStor Preprints 201843, ZBW - Leibniz Information Centre for Economics.
  • Daniel Levy & Mark Bergen, 2019. "Pricing Better," Working Papers 2019-07, Bar-Ilan University, Department of Economics.
• Çınar, Dilaysu, 2019. "Di̇ji̇tal Ortamda Yapilan Reklam Harcamalarina Yöneli̇k Algilamalarin Tüketi̇ci̇-Marka Bağliliği Boyutlari Üzeri̇ndeki̇ Etki̇si̇," Academic Review of Humanities and Social Sciences, Bursa Teknik Üniversitesi, vol. 2(2), pages 88-108.
• Amin, Sanjida & Tarun, Md Touhiduzzaman, 2019. "Experiential Marketing and Customer Satisfaction: A Study on the Restaurant Industry of Bangladesh," Asian Business Review, Asian Business Consortium, vol. 9(2), pages 43-48.
• Baptista, Marna Sarmento & Marreiros, Cristina Galamba & Lucas, Maria Raquel, 2019. "The Quality of Customer Service and the Level of Consumer Satisfaction in Timor Leste Telecommunications," Asian Business Review, Asian Business Consortium, vol. 9(3), pages 91-100.
• Civelek, Mustafa Emre & Ertemel, Adnan Veysel, 2019. "The Role of Brand Equity and Perceived Value for Stimulating Purchase Intention in B2C e-Commerce Web Sites," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(1), pages 233-243, January.
• Ozturk, Resul & Coban, Suzan, 2019. "Political Marketing, Word of Mouth Communication and Voter Behaviours Interaction," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(1), pages 245-258, January.
• Kiygi Calli, Meltem & Kilic, Semih, 2019. "Determination of Packaging Design Factors Affecting Product Preferences by Part-Worth Conjoint Analysis: A Study on Organic Soap Products," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(1), pages 259-276, January.
• Ozturk, Bilge Nur & Akinci, Serkan, 2019. "The Impact of Advertising Content on Purchase Intention: A Moderated Mediation Model of Attitude toward the Product and Environmental Concern," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(1), pages 277-296, January.
• Dursun, Inci & Tumer Kabadayi, Ebru & Ceylan, Kutalmis Emre & Gokmen Koksal, Cansu, 2019. "Russian Consumers’ Responses to Turkish Products: Exploring the Roles of Country Image, Consumer Ethnocentrism, and Animosity," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(2), pages 499-515, April.
• Coskun, Taha & Marangoz, Mehmet, 2019. "Development of the Hedonic and Utilitarian Consumption Behavior Scale: Reliability and Validity Study," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(2), pages 517-539, April.
• Sozer, Edin Guclu, 2019. "The Effect of Message Valence on e-WoM Spread: A Moderated Mediation Analysis," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(2), pages 541-555, April.
• Ozkaya, Berkay & Deniz, Elif, 2019. "A Research on City Branding Activities: The Case of Karşıyaka/İzmir," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(2), pages 557-574, April.
• Serener, Berna, 2019. "Testing the Homogeneity of Non-Adopters of Internet Banking," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(3), pages 699-708, May.
• Arslan, Yusuf & Sututemiz, Nihal, 2019. "Exploring the Effects of Self-Image Congruity and Religiosity on Brand Equity of Grocery Stores," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(4), pages 959-972, July.
• Iscioglu, Tutku Eker, 2019. "To What Extent Company Image Improves through Cause-Related Marketing? An Evidence from Food Industry," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(4), pages 973-990, July.
• Faiz, Emel & Uludag, Gamze, 2019. "Güdülenmiş Tüketici Yenilikçiliğinin Değiştirme Maliyeti ve Algılanan Değer Üzerindeki Etkisine Yönelik Bir Model Önerisi: Akıllı Telefon Pazarı Örneği (A Model Proposal for the Effect of Motivated Co," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(4), pages 991-1004, July.
• Ozdemir, Erkan & Akcay, Gamze, 2019. "The Effect of Gender Identity on Consumers’ Impulse Buying Behavior and The Moderating Role of Biological Sex," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(5), pages 1109-1125, October.
• Raza, Muhammad & Farooghi, Reema & Shah, Saeed Abbas, 2019. "Determinants of Brand Loyalty in the Cola Industry of Pakistan: A Case Study of Pepsi Cola," Sukkur IBA Journal of Management and Business, Sukkur IBA University, vol. 6(1), pages 12-33, Jan-June.
• Abrar, Kashif, 2019. "Impact of Customerization and Customer Engagement on Brand Love with the Mediating role of Brand Performance:Evidence from Hotel Industry of Pakistan," Sukkur IBA Journal of Management and Business, Sukkur IBA University, vol. 6(1), pages 66-86, Jan-June.
• Soomro, Raheem Bux & Brohi, Noor Ahmed & Memon, Khair Muhammad & Gilal, Rehman Gul, 2019. "Measuring Customer Satisfaction When Dining at a Casual Restaurant: An Application of Kisang's Model," Sukkur IBA Journal of Management and Business, Sukkur IBA University, vol. 6(2), pages 1-23, July-Dece.
• Rashid, Kamran & Malik, Shaheer & Waseem, Maimoona, 2019. "Adoption of Reverse Logistics in Food Companies: A Case of Pakistan," Sukkur IBA Journal of Management and Business, Sukkur IBA University, vol. 6(2), pages 24-57, July-Dece.
• Kausar, Sadia, 2019. "Impact of Senior Management Support, Employees' Involvement, and Open Corporate Culture on The Motivation of Employees: An Empirical Study," Sukkur IBA Journal of Management and Business, Sukkur IBA University, vol. 6(2), pages 99-113, July-Dece.
• Herrero Crespo, Ángel & San Martín Gutiérrez, Héctor & García de los Salmones Sánchez , María del Mar, 2019. "Servicios “Smart” y valor de los destinos turísticos inteligentes: análisis desde la perspectiva de los residentes," INVESTIGACIONES REGIONALES - Journal of REGIONAL RESEARCH, Asociación Española de Ciencia Regional, issue 45, pages 77-91.
• Rojas-Lamorena, Álvaro & Alcántara-Pilar, Juan & Sánchez-Duarte, Iván & Rodríguez-López, Mª Eugenia, 2019. "The effect of spectators’ cultural values and their involvement on the attitude towards the contents of the television series," Journal of Spatial and Organizational Dynamics, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 7(1), pages 53-66.
• Sánchez Jiménez, Miguel & Matos, Nelson & Correia, Marisol, 2019. "Evolution Of The Presence And Engagement Of Official Social Networks In Promoting Tourism In Spain," Journal of Spatial and Organizational Dynamics, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 7(3), pages 210-225.
• Guerreiro, Cátia & Viegas, Margarida & Guerreiro, Manuela, 2019. "Social Networks And Digital Influencers: Their Role In Customer Decision Journey In Tourism," Journal of Spatial and Organizational Dynamics, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 7(3), pages 240-260.
• GHINEA, Ciprian Adrian, 2019. "Rethinking Persuasion In Religious Symbolic Communication: A Marketing Point Of View," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 19(3), pages 101-110.
• PETRACHE (LANG), Beatrice Georgeta & ISMANĂ-ILIȘAN, Camelia Maria & CREȚOIU, Raluca, 2019. "The Opinions And Preferences Of The European Buyers On The Furniture And Furniture Accessories Market," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 19(1), pages 95-114.
• Kuchumov, Arthur V. & Tchaikovsky, Alexandra V. & Voloshinova, Marina V. & Boikova, Yulia M., 2019. "Emotional branding: the new paradigm of relationship management with customers," Economic Consultant, Roman I. Ostapenko, vol. 27(3), pages 19-26.
• Vujicic, Maja & Vujicic-Tomic, Brankica & Klaric, Mia, 2019. "Meeting Halfway — Comparison Between Cost-Based And Demand-Based Pricing Methods," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 10(2), pages 215-225.
• Da HUO & Yan CHEN & Ken HUNG & Rihui OUYANG & Baowen SUN & Yinghui CAI, 2019. "Quality Management of E-business: A Key Node Analysis of Ecological Network in Digital Economy by Using Artificial Intelligence," Journal for Economic Forecasting, Institute for Economic Forecasting, vol. 0(2), pages 166-179, June.
• Nosica RIZKALLA & PURNAMANINGSIH & Trihadi Pudiawan ERHAN, 2019. "A study of Curtailment Behaviour in the Context of University Students in Indonesia: The Role of Values and Norms," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 4(2), pages 1-13, June.
• Radojko LUKIC & Dragan VOJTESKI KLJENAK, 2019. "The Analysis of the Interest Cost of the Trading Companies in Serbia," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 4(2), pages 1-13, June.
• Tung Moi Chiew & Christine Mathies & Paul Patterson, 2019. "The effect of humour usage on customer’s service experiences," Australian Journal of Management, Australian School of Business, vol. 44(1), pages 109-127, February.
• Nitika Garg, 2019. "Misery wants control: The roles of helplessness and choice in the sadness–consumption relationship," Australian Journal of Management, Australian School of Business, vol. 44(3), pages 407-424, August.
• Songporn Hansanti & Thanabadee Wayuwattanasiri & Daoroong Aiyadech, 2019. "MARKETING FACTORS AND BRAND EQUITY IN ON THE CONSUMER?S BUYING DECISION OF MODERN TRADE THE DOHOME IN BANGKOK AND ITS ViCINITY," Proceedings of International Academic Conferences 8710578, International Institute of Social and Economic Sciences.
• Chuenjit Changchenkit, 2019. "Customer Satisfaction towards Service Quality of Energy Complex Conference Rooms in Thailand," Proceedings of International Academic Conferences 8710675, International Institute of Social and Economic Sciences.
• Divesh Kumar, 2019. "Modelling the enablers of sustainable value co-creation at tourist destinations," Proceedings of International Academic Conferences 9010824, International Institute of Social and Economic Sciences.
• Nugzar Todua, 2019. "Attitude of Georgian Consumers to Healthy Nutrition," Proceedings of International Academic Conferences 9111297, International Institute of Social and Economic Sciences.
• Edwin Theron, 2019. "Dual commitment: Evidence from an emerging country perspective," Proceedings of International Academic Conferences 9410923, International Institute of Social and Economic Sciences.
• Ekaterine Maglakelidze & Eka Gegeshidze & Maia Veshaguri & Natia Kamushadze, 2019. "Empowering Residential Customers to Benefit from Net Metering in the Power Market of Georgia," Proceedings of International Academic Conferences 9412082, International Institute of Social and Economic Sciences.
• Yupawan Vannavanit & Sirirat Kosakarika, 2019. "Thai Customer Satisfaction in Shopee Application," Proceedings of International Academic Conferences 9712140, International Institute of Social and Economic Sciences.
• Andreas Zehetner & Daniela Zehetner, 2019. "Recruitment marketing: Do we understand what Generation Z expects from its future employers?," Proceedings of International Academic Conferences 9812299, International Institute of Social and Economic Sciences.
• Chris Pentz & Markus Filter, 2019. "?From Generation Y to Generation Wine? A Best-Worst scaling study of wine attribute importance," Proceedings of International Academic Conferences 9911552, International Institute of Social and Economic Sciences.
• Natália Matkov?íková & Miroslava Szarková, 2019. "Company tools to attract and recruit quality workforce in the labor market," Proceedings of International Academic Conferences 9912208, International Institute of Social and Economic Sciences.
• Soumaya Cheikhrouhou & Deny Bélisle, 2019. "Package Transparency, Opacity, and Windowing: An Investigation of the Canadian Food Industry Practices," Proceedings of International Academic Conferences 9912334, International Institute of Social and Economic Sciences.
• Riané Dalziel, 2019. "Influence of celebrities and salespeople on female Generation Y students? attitudes towards beauty products," Proceedings of International Academic Conferences 9912337, International Institute of Social and Economic Sciences.
• Costa Synodinos & Kirty-Lee Sharp, 2019. "Are Generation Y students brand loyal to their university? A case of attitude, commitment and trust on student brand loyalty," Proceedings of International Academic Conferences 9912358, International Institute of Social and Economic Sciences.
• Costa Synodinos, 2019. "Environmental purchase behaviour concerns of African Generation Y students in South Africa," Proceedings of International Academic Conferences 9912363, International Institute of Social and Economic Sciences.
• Zöhre Akyol & Mehmet Tokatl?, 2019. "How Banned Brands Come To Light: A Content Analysis on Stealth Marketing Cases From Turkey," Proceedings of Business and Management Conferences 8511442, International Institute of Social and Economic Sciences.
• Charitha Harshani Perera & Rajkishore Nayak & Long Thang Van Nguyen, 2019. "Role of social word-of-mouth on emotional brand attachment and brand choice intention: A study on private educational institutes in Vietnam," Proceedings of Business and Management Conferences 8611115, International Institute of Social and Economic Sciences.
• Valentina Kalygina & Anna Chernysheva, 2019. "Glocalization Strategy Of The International Companies In The Russian Fmcg Market Under The Import Substitution Policy," Proceedings of Business and Management Conferences 8612010, International Institute of Social and Economic Sciences.
• Adriana Csikósová & Katarína ?ulková & Mária Jano?ková, 2019. "Consumer behaviour in the tourism market typology," Proceedings of Business and Management Conferences 8612324, International Institute of Social and Economic Sciences.
• Edwin Theron, 2019. "When Service Recovery Goes Wrong ? The Harmful Effect On Trust," Proceedings of Business and Management Conferences 9411116, International Institute of Social and Economic Sciences.
• Dharmadasa pradeep & Wjiewardena Chanka, 2019. "Impact of Country of Origin Effect (COE) on Consumer Purchase Intentions," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 7(1), pages 74-86, May.
• Gulcin Ipek Emeksiz, 2019. "The Possible Risks of Using Facebook in Corporate Communication," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 7(2), pages 30-42, November.
• Vjosa Fejza & Hykmete Bajrami, 2019. "Marketing Analysis in the Water Production Sector in Kosovo. Case Study ?Dea Water?," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 7(2), pages 59-79, November.
• Gulcin Ipek Emeksiz, 2019. "The Factors Which Lead Brands To Use Social Media In External Corporate Communication," International Journal of Social Sciences, International Institute of Social and Economic Sciences, vol. 8(2), pages 75-87, September.
• Neviana Krasteva, 2019. "Co Creation Of Value As A Trend In Contemporary Marketing," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, vol. 17(1), pages 149-168, June.
• Neviana Krasteva, 2019. "Co Creation Of Value As A Trend In Contemporary Marketing," Yearbook of St Kliment Ohridski University of Sofia, Faculty of Economics and Business Administration, St Kliment Ohridski University of Sofia, Faculty of Economics and Business Administration, vol. 17(9), pages 149-168, June.
• Pedro Pablo Dorantes Torres & Mayanyn Larrañaga Moreno & Maria Teresa Ortega Flores, 2019. "Service Quality In Company Providing Educational Services: A Case Study Calidad En El Servicio De Empresa Que Ofrece Servicios Educativos: Caso De Estudio," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 7(3), pages 73-85.
• Mario Antonio Burguete Garcia & Enrique Dario Romero y Cejudo & Ramon Sebastian Acle Mena & Maria Luisa Valverde Sierra, 2019. "Impulse Of Strategic Planning In Marketing Processes Of The Manufacturing Industry Of Puebla, Mexico El Impulso De La Planeacion Estrategica En El Proceso De Marketing De La Industria Manufacturera De," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 12(1), pages 1-19.
• Enrique Dario Romero y Cejudo & Mario Antonio Burguete Garcia & Ramon Sebastian Acle Mena, 2019. "Marketing Processes And Quality Attributes Of Products And Services From The Manufacturing Industry Of Puebla, Mexico El Proceso De Marketing En La Mejora De Los Atributos De Calidad De Los Productos ," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 12(2), pages 23-40.
• Juana Maria Saucedo Soto & Juan Bernardo Amezcua Nunez & Alicia de la Pena de Leon & Judith Esmeralda Zuniga Martinez, 2019. "Virtual Gym, An Innovative Solution Los Gimnasios Virtuales, Una Opcion Innovadora," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 12(2), pages 79-85.
• Athanasios GOUNAS & Margarita ZAROGIANNI & Ourania GOUNA, 2019. "Political Marketing and Social Media in Greece of 2019," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 5(1), November.
• Konstantinos MYLONIDIS & Costas ASSIMAKOPOULOS, 2019. "Investigating Motives and Reasons for Choosing Airbnb Accommodations by Greek Consumers," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 5(1), pages 148-154, November.
• Costas ASSIMAKOPOULOS & Eugenia PAPAIOANNOY & Christos SARMANIOTIS & Maria PAVLIDOU & Paschalina CHARIZANI & Angeliki TZELEPI, 2019. "Service Quality Parameters of Greek Dynamic Pricing Platforms," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 5(1), pages 17-22, November.
• Anca UNGUREANU & Raluca CRETOIU & Ana Maria MIHALI & Raluca ZORZOLIU & Adrian UNGUREANU & Silvia RASCU-PISTOL, 2019. "The Role of Marketing in Managing Modern Organizations," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 5(1), pages 214-219, November.
• Styliani XANTHAKOU & Ioannis ANTONIADIS, 2019. "Consumers' Classification based on theirs behavior in the Social Media Platforms of Fashion Companies," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 5(1), pages 228-235, November.
• Ioannis ANTONIADIS & Stamatis KONTSAS & Konstantinos SPINTHIROPOULOS, 2019. "Blockchain and Brand Loyalty Programs: A Short Review of Applications and Challenges," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 5(1), pages 8-16, November.
• Elfira Maya Adiba, 2019. "Consumer Purchasing Behavior Of Halal Cosmetics: A Study On Generations X And Y," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, vol. 5(1), pages 1-24, February.
• Abrista Devi & Irman Firmansyah, 2019. "Developing Halal Travel And Halal Tourism To Promote Economic Growth: A Confirmatory Analysis," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, vol. 5(1), pages 1-22, February.
• Fitranty Adirestuty, 2019. "Customer-Perceived Value In Creating Customer Satisfaction And Revisit Intention In Sharia Hotels," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, vol. 5(2), pages 1-20.
• Braun, Robert, 2019. "Artificial Intelligence: Socio-Political Challenges of Delegating Human Decision-Making to Machines," IHS Working Paper Series 6, Institute for Advanced Studies.
• Tamgid Ahmed Chowdhury & Shahneela Naheed, 2019. "Factors Affecting Political Marketing in Rural and Urban Bangladesh: A Multi-Dimensional Approach," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 18(1), pages 97-119, June.
• Brett Hollenbeck & Sridhar Moorthy & Davide Proserpio, 2019. "Advertising Strategy in the Presence of Reviews: An Empirical Analysis," Marketing Science, INFORMS, vol. 38(5), pages 793-811, September.
  • Hollenbeck, Brett & Moorthy, Sridhar & Proserpio, Davide, 2019. "Advertising strategy in the presence of reviews: An empirical analysis," MPRA Paper 92753, University Library of Munich, Germany.
• AVRAM Emanuela & HAYDAM Norbert & NEGRICEA Iliuta Costel & EDU Tudor, 2019. "Measuring the intention to return to a foreign tourism destination in the cases of two age layers of Generation Y - a logistic regression-centred approach. Evidence from Romania and South Africa," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 01, March.
• Yakup AKGÃœL & Hadi RUBACI, 2019. "Digital Customer Engagement Dimensions In Digital Transformation And A Framework Suggestion For Retail Banking," JOURNAL OF LIFE ECONOMICS, Rating Academy, vol. 6(3), pages 239-248, July.
• Mualla AKÇADAÄž & Tuba AHISKALI BOZKURT, 2019. "Determination Of The Reasons For Prefence Of Fast Food Products: An Application On Students Of Sivas Republic University," JOURNAL OF LIFE ECONOMICS, Rating Academy, vol. 6(4), pages 449-462, October.
• Oksana Loginova & Andrea Mantovani, 2019. "Price competition in the presence of a web aggregator," Journal of Economics, Springer, vol. 126(1), pages 43-73, January.
  • Oksana Loginova & Andrea Mantovani, 2016. "Price Competition in the Presence of a Web Aggregator," Working Papers 1616, Department of Economics, University of Missouri.
• Chiara Marzocchi & Fumi Kitagawa & Mabel Sánchez-Barrioluengo, 2019. "Evolving missions and university entrepreneurship: academic spin-offs and graduate start-ups in the entrepreneurial society," The Journal of Technology Transfer, Springer, vol. 44(1), pages 167-188, February.
• Sumitro Banerjee & Alex P. Thevaranjan, 2019. "Targeting and salesforce compensation: When sales spill over to unprofitable customers," Quantitative Marketing and Economics (QME), Springer, vol. 17(1), pages 81-104, March.
• Rex Yuxing Du & Mingyu Joo & Kenneth C. Wilbur, 2019. "Advertising and brand attitudes: Evidence from 575 brands over five years," Quantitative Marketing and Economics (QME), Springer, vol. 17(3), pages 257-323, September.
• Mirela Catalina Turkes, 2019. "The Evolution of Fertility over the Life Course. A Comparative Study between Romania and Turkey," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(1), pages 95-105, March.
• Constantinescu Liliana Aurora & Mihai Carmina Elena, 2019. "Binary Logistic Regression Analysis: The Indicators Underlying the Granting of a High Value Personal Loan," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(2), pages 193-200, June.
• Bunga Aditi & Hafizah & Iskandar Muda, 2019. "The Effect of Services, Price Discount and Brand Equity on Consumer Purchase Decisions in Go-Jek a Technology Startup Transport," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(2), pages 21-31, June.
• Mirela Catalina Turkes, 2019. "The Impact of Media Consumption on Students. A Transversal Study on the Influence of TV Effects on Education Students of Bucharest," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(2), pages 84-93, June.
• Oladipo Gbemi Olaore & O.L. Kuye, 2019. "Re-Branding: Implication, Benefits and Effects on Buying Decision Using Selected FMCG in Lagos State, Nigeria," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(3), pages 12-19, September.
• Daniel Adrian Andronescu & Andrei Buiga, 2019. "Marketing and Neurosciences - A Future Winning Tandem," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(4), pages 132-138, December.
• Andrzej Szromnik, 2019. "Market and marketing within the concept of functioning and development of cultural heritage sites," International Entrepreneurship Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 5(3), pages 79-94.
• Mitev, Ariel & Bauer, András & Gáti, Mirkó, 2019. "A személyes értékesítők hálózatépítési tevékenysége [Networking activities of salespersons]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(1), pages 95-113.
• Md. FarhanFaruqui & Fabliha Tasnim Hride, 2019. "Influence of Shelf Space Arrangement on Buying Behavior," International Journal of Business and Social Research, LAR Center Press, vol. 9(3), pages 52-60, March.
• Gelmar García-Vidal & Alexander Sánchez-Rodríguez & Reyner Pérez-Campdesuñer & Rodobaldo Martínez-Vivar, 2019. "Consumer Preferences for Local Chocolate Consumption. Implications from Market Segmentation at Ecuador," International Journal of Business and Social Research, LAR Center Press, vol. 9(4), pages 1-12, April.
• Illescas-Manzano, María & Sánchez Pérez, M. & Martinez-Puertas, Sergio, 2019. "Why pricing hotel can have differences according to the country in which it is found?/¿POR QUÉ LOS PRECIOS DE LOS HOTELES PUEDEN TENER DIFERENCIAS SEGÚN EL PAÍS EN EL QUE SE ENCUENTREN?," Estudios de Economia Aplicada, Estudios de Economia Aplicada, vol. 37, pages 122-137, Enero.
• Adedayo A. Adepoju & Ogundunmade, Tayo P., 2019. "DYNAMIC LINEAR REGRESSION BY BAYESIAN AND BOOTSTRAPPING TECHNIQUES/Regresión lineal dinámica por técnicas bayesianas y bootstrapping," Estudios de Economia Aplicada, Estudios de Economia Aplicada, vol. 37, pages 166-181, Mayo.
• Jan Vrána & Michal Pšurný & Ondřej Dufek & Stanislav Mokrý, 2019. "Perceptual Carrying Capacity and Trade Fairs – Eye Tracking Experiment," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 5(1), pages 98-106, August.
• Josef Vodak & Lucia Cakanova & Miroslav Pekar & Martin Novysedlak, 2019. "Who is Influencer and How to Choose the Right One to Improve Brand Reputation?," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 17(2 (Summer), pages 149-162.
• Josef Vodak & Lucia Cakanova & Miroslav Pekar & Martin Novysedlak, 2019. "Influencer Marketing as a Modern Phenomenon in Reputation Management," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 17(3 (Fall)), pages 211-220.
• Nina Angelovska & Sasho Josimovski & Lidija Pulevska Ivanovska, 2019. "Drivers that Impact the Merchants’ Repeat Intention for Group Deal Promotions," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 17(3 (Fall)), pages 221-238.
• Md. FarhanFaruqui & Fabliha Tasnim Hride, 2019. "Influence of Shelf Space Arrangement on Buying Behavior," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 9(3), pages 52-60, March.
• Gelmar García-Vidal & Alexander Sánchez-Rodríguez & Reyner Pérez-Campdesuñer & Rodobaldo Martínez-Vivar, 2019. "Consumer Preferences for Local Chocolate Consumption. Implications from Market Segmentation at Ecuador," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 9(4), pages 1-12, April.

2018

• Lorena Mariano Gutierrez & Hector Hugo Perez Villarreal & Judith Cavazos Arroyo & Maria del Rocío Gpe. Morales Salgado, 2018. "An Examination Of Second Life Users Of Hispanic Speech Through A Values And Lifestyle Psychographic Study, Acercamiento A Los Usuarios De Second Life De Habla Hispana A Traves De Un Estudio Psicografi," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 6(1), pages 67-75.
• Emperatriz Londono Aldana & Maria Eugenia Navas Rios, 2018. "Ara Stores Impact On Retail Markets: Evidence From Cartagena, Colombia Tiendas Ara Impacto En El Mercado Del Retail: Caso Cartagena De Indias, Colombia," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 6(7), pages 1-13.
• Elizabeth Adriana Santamaria Mendoza & Elias Eduardo Gutierrez Alva, 2018. "Marketing To Incentivize Sales Of A Small Trading Company In Almoloya De Juarez Mexico Marketing Para Incentivar Las Ventas De Una Pequena Empresa Comercializadora En Almoloya De Juarez, Mexico," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 6(7), pages 53-65.
• Omar Ernesto Teran Varela & Enrique Espinosa Ayala & Ofelia Marquez Molina & Pedro Abel Hernandez Garcia & Edgar Isaac, Ruiz Gonzalez & Mariana Vergara Burgos & Mara Patricia Lara Sanchez, 2018. "Inbound Marketing As A Competitive Strategy For Retail Trade Of Msmes In The Municipality Of Juchitepec, State Of Mexico Inbound Marketing Como Estrategia Competitiva Para El Comercio Detallista De La," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 6(7), pages 87-97.
• Alicia De la Pena De Leon & Juan Bernardo Amezcua Nunez & Juana Maria Saucedo Soto & Alicia Hernandez Bonilla & Mara Patricia Sauceda Prado, 2018. "Altruistic And Participative Profiles Of Mexican Millennials In Difficult Times Altruista Y Participativo: Perfil Del Millennial Mexicano En Tiempos Dificiles," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 11(2), pages 1-12.
• Mario Antonio Burguete Garcia & Ramon Sebastian Acle Mena & Yazmin Hernandez Chavez & Gerardo Hernandez Chavez, 2018. "Causality Between Strategic Administration And Customer`S Service In The Garment Industry In Puebla, Mexico La Causalidad Entre La Administracion Estrategica Y El Servicio Al Cliente En La Industria D," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 11(2), pages 25-39.
• Mario Antonio Burguete Garcia & Enrique Dario Romero y Cejudo & Ramon Sebastian Acle Mena & Norma Angelica Santiesteban Lopez, 2018. "The Innovation And Its Influence On Customer Service In The Garment Industry Of Puebla, Mexico La Innovacion Y Su Influencia En El Servicio Al Cliente En La Industria Del Vestido De Puebla, Mexico," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 11(4), pages 21-37.
• Beriz Civic, 2018. "Development Level of Brand Management at Banks in Bosnia and Herzegovina," International Business Research, Canadian Center of Science and Education, vol. 11(1), pages 66-73, January.
• Amado, Alexandra & Cortez, Paulo & Rita, Paulo & Moro, Sérgio, 2018. "Research Trends On Big Data In Marketing: A Text Mining And Topic Modeling Based Literature Analysis," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 24(1), pages 1-7.
• Lafuente-Ruiz-de-Sabando, Amaia & Zorrilla, Pilar & Forcada, Javier, 2018. "A Review Of Higher Education Image And Reputation Literature: Knowledge Gaps And A Research Agenda," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 24(1), pages 8-16.
• Nicolas Alarcón, Carolina & Urrutia Sepúlveda, Angélica & Valenzuela-Fernández, Leslier & Gil-Lafuente, Jaime, 2018. "Systematic Mapping On Social Media And Its Relation To Business," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 24(2), pages 104-113.
• Viginia Câmpeanu, 2018. "Fabulous Growth Of Wine Imports In China. Eu - The Main Supplier," Euroinfo, Institute for World Economy, Romanian Academy, vol. 2(5), pages 51-58, May.
• Laddawan Lekmat & Christopher Selvarajah & Chandana Hewege, 2018. "Relationship between Market Orientation, Entrepreneurial Orientation, and Firm Performance in Thai SMEs: The Mediating Role of Marketing Capabilities," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 17(3), pages 213-237, December.
• Manuel Hermosilla & Fernanda Gutiérrez-Navratil & Juan Prieto-Rodríguez, 2018. "Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings," Marketing Science, INFORMS, vol. 37(3), pages 356-381, May.
  • Hermosilla, Manuel & Gutierrez-Navratil, Fernanda & Prieto-Rodriguez, Juan, 2017. "Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings," MPRA Paper 82040, University Library of Munich, Germany.
• Catalina Martínez & Sarah Parlane, 2018. "On the firms’ decision to hire academic scientists," Working Papers 1801, Instituto de Políticas y Bienes Públicos (IPP), CSIC.
  • Catalina Martínez & Sarah Parlane, 2020. "On the Firms’ Decision to Hire Academic Scientists," Working Papers 201801, School of Economics, University College Dublin.
• Gokhan Egilmez (ed.), 2018. "Agricultural Value Chain," Books, IntechOpen, number 4892, April.
• Sonyel Oflazoglu (ed.), 2018. "Marketing," Books, IntechOpen, number 5108, April.
• Razvan Udroiu & Paul Bere (ed.), 2018. "Product Lifecycle Management - Terminology and Applications," Books, IntechOpen, number 5365, April.
• Essl, Andrea & Kosfeld, Michael & Kröll, Markus & Von Bieberstein, Frauke, 2018. "Sales Performance and Social Preferences," CEPR Discussion Papers 12904, C.E.P.R. Discussion Papers.
  • Essl, Andrea & von Bieberstein, Frauke & Kosfeld, Michael & Kröll, Markus, 2018. "Sales Performance and Social Preferences," IZA Discussion Papers 11505, Institute of Labor Economics (IZA).
• Yakup AKGÃœL & AyÅŸe AKYOL, 2018. "An Evaluation Of Cause-Related Marketing And A Scale Development Application," JOURNAL OF LIFE ECONOMICS, Rating Academy, vol. 5(1), pages 1-24, January.
• Mustafa PORTAKALCI & Esra AYDIN KILIÇ, 2018. "The Role Of Consumer'S Educational Status In Purshasing Decisions: In The Context Of Food And Cosmetic Advertising," JOURNAL OF LIFE ECONOMICS, Rating Academy, vol. 5(1), pages 43-58, January.
• Esra AYDIN KILIÇ & Mustafa PORTAKALCI, 2018. "The Impact Of Consumer Innovativeness As A Competative Instrument On Buying Habits," JOURNAL OF LIFE ECONOMICS, Rating Academy, vol. 5(1), pages 95-108, January.
• Nihan TOMRÄ°S KÜÇÜN & Can YAMAN & Sezen GÃœNGÖR & Sertaç EROÄžLU, 2018. "Biometric Analysis Of Stress Levels Of Digital Natives And Digital Immigrants Within Online Shopping Processes," JOURNAL OF LIFE ECONOMICS, Rating Academy, vol. 5(4), pages 177-190, October.
• Can YAMAN & Nihan TOMRÄ°S KÜÇÜN & Sezen GÃœNGÖR & Sertaç EROÄžLU, 2018. "The Contextual Effect And Measurement Of Attention To Advertisements Via Eye Tracking Method," JOURNAL OF LIFE ECONOMICS, Rating Academy, vol. 5(4), pages 221-232, October.
• Sugito & Arlina Nurbaity Lubis & Endang Sulistya Rini & Yeni Absah, 2018. "Influence Of Reference Group Indicators To The Image Of Modern Retail (Case In Indonesia)," Junior Scientific Researcher, SC Research Publishing SRL, vol. 4(2), pages 67-79, November.
• Darren Filson & James H. Havlicek, 2018. "The performance of global film franchises: installment effects and extension decisions," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 42(3), pages 447-467, August.
• Prashant Das & Patrick Smith & Paul Gallimore, 2018. "Pricing Extreme Attributes in Commercial Real Estate: the Case of Hotel Transactions," The Journal of Real Estate Finance and Economics, Springer, vol. 57(2), pages 264-296, August.
• Zouhaïer M’Chirgui & Wadid Lamine & Sarfraz Mian & Alain Fayolle, 2018. "University technology commercialization through new venture projects: an assessment of the French regional incubator program," The Journal of Technology Transfer, Springer, vol. 43(5), pages 1142-1160, October.
• Kirthi Kalyanam & John McAteer & Jonathan Marek & James Hodges & Lifeng Lin, 2018. "Cross channel effects of search engine advertising on brick & mortar retail sales: Meta analysis of large scale field experiments on Google.com," Quantitative Marketing and Economics (QME), Springer, vol. 16(1), pages 1-42, March.
• Anna E. Tuchman & Harikesh S. Nair & Pedro M. Gardete, 2018. "Television ad-skipping, consumption complementarities and the consumer demand for advertising," Quantitative Marketing and Economics (QME), Springer, vol. 16(2), pages 111-174, June.
• Yuxin Chen & Ozge Turut, 2018. "Entry deterrence/accommodation with imperfect strategic thinking capability," Quantitative Marketing and Economics (QME), Springer, vol. 16(2), pages 175-207, June.
• Muhammad Shahid Shams & Murtaza Masood Niazi, 2018. "Fostering Faculty Engagement in Public Sector Universities : A Proposed Conceptual Model," Kardan Journal of Economics and Management Sciences, Kardan University, Department of Economics, vol. 1(2), April.
• Dr. Pramod Matolia & Abdul Khaliq Shinwari, 2018. "Effects of Interaction Quality of Passenger Experience at Kabul International Airport Afghanistan," Kardan Journal of Economics and Management Sciences, Kardan University, Department of Economics, vol. 1(2), pages 6-7, April.
• Achiraya Monthathip & Winai Puttakul & Chakrit Potchanasin, 2018. "An Analysis of Optimal Attributes of Organic Shampoo," Working Papers 201801, Kasetsart University, Department of Agricultural and Resource Economics, revised Jun 2018.
• Ryosuke Igari & Takahiro Hoshino, 2018. "A Bayesian Gamma Frailty Model Using the Sum of Independent Random Variables: Application of the Estimation of an Interpurchase Timing Model," Keio-IES Discussion Paper Series 2018-021, Institute for Economics Studies, Keio University.
• April Sabdi Marbun & Sukaria Sinulingga & Iskandarini, 2018. "Analysis of Influence of Quality of Service and Quality of Products on Loyalty of Members with Member Satisfaction as Intervening Variable in Loan and Save Cooperative Nasari Branch Office of Medan," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 4(3), pages 106-121, September.
• Mark Azavedo & John Walsh, 2018. "How important is Food at Farmers’ Markets? Evidence from Bardon Farmers’ Market, Brisbane, Queensland, Australia," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 4(3), pages 32-39, September.
• Bello Taofik Abidemi & Fairol Bin Halim & Ahmad Alshauibi, 2018. "Moderating Role of Environmental Dynamism on the Relationship between Service Marketing Mix, Marketing Orientation and Microfinance Performance: A Conceptual Model," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 4(3), pages 40-46, September.
• Raluca-Giorgiana Chivu & Ivona Stoica, 2018. "Online Advertising Impact in the Bio Products Decision Purchase Process," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 4(3), pages 47-52, September.
• Bogdanel Dragut, 2018. "Quantification Satisfaction Airline Passengers," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 4(3), pages 70-75, September.
• Rizky Putra & Winda Ardiani, 2018. "Effect of Communication Process on Customer Satisfaction in Improving Customer's Retention," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 4(3), pages 87-95, September.
• Hardi Mulyono & Syafrizal Helmi Situmorang, 2018. "e-CRM and Loyalty: A Mediation Effect of Customer Experience and Satisfaction in Online Transportation of Indonesia," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 4(3), pages 96-105, September.
• Zoltán Huszár & Péter Várnagy & Iván Zádori & Zsolt Nemeskéri & Balázs Pankász, 2018. "Tolerance and Sensitivity in the Context of Civic Education: Results of an Empirical Survey," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 4(4), pages 127-133, December.
• Tarján, Tamás & Veres, Zoltán, 2018. "Szekvenciális fogyasztói termékválasztás döntési kontinuuma [The decision-making continuum of sequential consumer-product choices]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(5), pages 525-550.
• Susan (Sixue) Jia & Fei Li, 2018. "Customer value co-creation in KIBS firms’ new service development: Patterns and antecedents," International Journal of Business and Social Research, LAR Center Press, vol. 8(1), pages 19-28, January.
• Fernández Jardón, Carlos Mª, 2018. "Motivaciones de compra en consumidores de productos de comercio justo/Motivations of Purchase in Consumers of Fair Trade Products," Estudios de Economia Aplicada, Estudios de Economia Aplicada, vol. 36, pages 579-602, Mayo.
• Muhammad Ishtiaq Ishaq, 2018. "Testing Sustainable Consumption Behavior in Italy and Pakistan," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 4(1), pages 93-104, July.
• Matej Rus & Maja Konecnik Ruzzier & Mitja Ruzzier, 2018. "Startup Branding: Empirical Evidence among Slovenian Startups," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 16(1 (Spring), pages 79-94.
• Petra Leonora Cvitanovic, 2018. "Navigating New Marketing Technologies, Channels and Metrics," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 16(4 (Winter), pages 379-400.
• Szabolcs Nagy & Csilla Konyha Molnárné, 2018. "The Effects of Hofstede's Cultural Dimensions on Pro-Environmental Behaviour: How Culture Influences Environmentally Conscious Behaviour," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 14(01), pages 27-36.
• Stefano COLOMBO & Paolo GARELLA, 2018. "Self-customization and price competition," Departmental Working Papers 2018-09, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
• Susan (Sixue) Jia & Fei Li, 2018. "Customer value co-creation in KIBS firms’ new service development: Patterns and antecedents," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 8(1), pages 19-28, January.
• Belem Barbosa & Dolores Silva & Claudia Amaral Santos & Sandra Filipe, 2018. "On Using Guerrilla In Business-To-Business Communication: The Managers’ Views," CBU International Conference Proceedings, ISE Research Institute, vol. 6(0), pages 10-15, September.
• Sandra Filipe & Claudia Amaral Santos & Belem Barbosa, 2018. "Tourists’ Motivations And Obstacles For Choosing Glamping: An Exploratory Study," CBU International Conference Proceedings, ISE Research Institute, vol. 6(0), pages 113-119, September.
• Elina Gaitniece, 2018. "Digital Marketing Performance Evaluation Methods," CBU International Conference Proceedings, ISE Research Institute, vol. 6(0), pages 135-140, September.
• Magdalena Hofman-Kohlmeyer Hofman-Kohlmeyer, 2018. "Determinants Of Effective Product Placement In Computer Games – Literature Review," CBU International Conference Proceedings, ISE Research Institute, vol. 6(0), pages 181-186, September.
• Dominika Hoštáková, 2018. "Identification Of The Requirements Of Customers Of The Postal Company On The Spatial Availability Of Access And Contact Points Of The Public Postal Network," CBU International Conference Proceedings, ISE Research Institute, vol. 6(0), pages 187-192, September.
• Nataliya G. Larkina & Georgi V. Ovcharenko & Alexei V. Tagaev, 2018. "Evolution Of The Theoretical Foundations For Marketing In The Context Of The New Economy Formation," CBU International Conference Proceedings, ISE Research Institute, vol. 6(0), pages 288-295, September.
• Daina Šķiltere & Santa Bormane, 2018. "The Influence Of Integrated Marketing Communications On The Demand Of Sustainable Products At Latvian Food Retail Chains," CBU International Conference Proceedings, ISE Research Institute, vol. 6(0), pages 441-447, September.
• Santa Bormane, 2018. "Price As An Integrated Marketing Communication Tool In Promoting The Consumption Of Sustainable Products," CBU International Conference Proceedings, ISE Research Institute, vol. 6(0), pages 62-68, September.
• Regina Lenart-Gansiniec, 2018. "Methodological Challenges of Research on Crowdsourcing," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 4(4), pages 107-126.
• Emily Oster, 2018. "Diabetes and Diet: Purchasing Behavior Change in Response to Health Information," American Economic Journal: Applied Economics, American Economic Association, vol. 10(4), pages 308-348, October.
• Thomas Demuynck & Christian Seel, 2018. "Revealed Preference with Limited Consideration," American Economic Journal: Microeconomics, American Economic Association, vol. 10(1), pages 102-131, February.
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• Ambarish Chandra & Mara Lederman, 2018. "Revisiting the Relationship between Competition and Price Discrimination," American Economic Journal: Microeconomics, American Economic Association, vol. 10(2), pages 190-224, May.
• Sander Heinsalu, 2018. "Dynamic Noisy Signaling," American Economic Journal: Microeconomics, American Economic Association, vol. 10(2), pages 225-249, May.
• Kaushik Basu, 2018. "Markets and Manipulation: Time for a Paradigm Shift?," Journal of Economic Literature, American Economic Association, vol. 56(1), pages 185-205, March.
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• Darius N. Lakdawalla, 2018. "Economics of the Pharmaceutical Industry," Journal of Economic Literature, American Economic Association, vol. 56(2), pages 397-449, June.
• Daniel Adrian Gârdan & Mihai Andronie & Iuliana Petronela Gârdan & Irina Elena Andronie & Mariana Iatagan & Iulian Hurloiu, 2018. "Bioeconomy Development and Using of Intellectual Capital for the Creation of Competitive Advantages by SMEs in the Field of Biotechnology," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(49), pages 647-647, August.
• Nenad Djokic & Aleksandar Grubor & Nikola Milicevic & Viktorija Petrov, 2018. "New Market Segmentation Knowledge in the Function of Bioeconomy Development in Serbia," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(49), pages 700-700, August.
• Rodica Pamfilie & Adina-Gabriela Croitoru, 2018. "Better Brand Management Through Design Thinking," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(S12), pages 1029-1029, November.
• Stanislava Pachrová & Eva Janoušková & Jitka Ryšková, 2018. "Disparities in Tourism Demand of UNESCO Destinations," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(S12), pages 1040-1040, November.
• Marius-Cristian Neacsu & Silviu Negut & Gheorghe Vlasceanu, 2018. "The Impact of Geopolitical Risks on Tourism," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(S12), pages 870-870, November.
• Smaranda Cosma & Konstantina Zerva & Marius Bota & Cristina Fle?eriu, 2018. "A Study On the Romanians’ Profile Among Leisure Activities," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(S12), pages 920-920, November.
• Alina Badulescu & Daniel Badulescu & Ramona Simu?, 2018. "The Complex Relationship between International Tourism Demand and Economic Growth: An Analysis on Central and Eastern European Economies," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(S12), pages 935-935, November.
• TarczydÅ‚o Beata, 2018. "Video Productions in Marketing Communication for Brand. Case Study," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 16-22, July.
• Boboc Andreea Larisa & Moise Daniel, 2018. "Instruments Used for Marketing Experiments," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 23-29, July.
• Ursoiu Alexandru - Bogdan, 2018. "Patient Satisfaction Focused Healthcare – The Importance of Adapting the Marketing Mix to the Orientations in the National Healthcare Systems," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 30-36, July.
• Georgescu Bogdan & Moise Daniel & Cruceru Anca Francisca, 2018. "Total Quality Management from the Perspective of Organizational Culture," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 37-42, July.
• Merlă Vladimir, 2018. "Political Participation Amongst the Young in the European Union," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 43-49, July.
• Surianu Iulia, 2018. "A Preliminary Study on the Potential of Femvertising in Romania," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 50-56, July.
• Iovu Oana-Bianca, 2018. "The Attitude of Young People in Bucharest Regarding Taboo Topics in Advertising," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 57-67, July.
• Sturm Michael & Böhm Markus & Krcmar Helmut, 2018. "Comparison of Business Development Processes: A Literature Review Defining Structural Elements and Influential Factors," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 6-15, July.
• Negru Mădălina, 2018. "The Role of Marketing Communication for Creating the Ryanair’s Image, from Consumers Perspectives," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 79-84, July.
• Stoenescu Alexandra-Oana, 2018. "The Impact of Unconventional Marketing Communications," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 85-94, July.
• Lazarescu-Thois Laura, 2018. "Market Research About the Attitude Towards Romanian Cinema," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 95-105, July.
• Dumitru (Boboc) Andreea - Larisa & Moise Daniel, 2018. "Marketing Study: Online Purchase Trends Regarding Smart Devices," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(2), pages 106-114, December.
• Barbu Andreea Mihaela & Florescu Margareta Stela & CIOCODEICÄ‚ David, 2018. "Needs and Solutions at the Basis of the Successful Academic Research Process - A Qualitative Analysis," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(2), pages 132-139, December.
• Bălan Carmen, 2018. "Blockchain: China’s Leading E-commerce Players Innovate in Traceability," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(2), pages 14-32, December.
• Bălan Carmen, 2018. "The Impact of Conversational Agents on Humans in Services: Research Questions and Hypotheses," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(2), pages 33-55, December.
• Jinga Gheorghe & Voinea Andreea, 2018. "Student Behavior as a Sport Consumer," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(2), pages 69-76, December.
• Baba Cristina Andrada & Stăncioiu Aurelia Felicia, 2018. "Considerations Regarding Applicable Marketing Strategies in the Adventure Tourism, from a Youth Perspective," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(2), pages 77-83, December.
• VonÈ›ea Andreea-Angela, 2018. "Determinants of the Individuals’ Willingness to Support Nonprofit Organizations – An Integrative Theoretical Perspective," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(2), pages 84-91, December.
• VIANU Yardena & CONSTANTINESCU Mihaela & CÄ‚ESCU Ștefan-Claudiu, 2018. "Building a Brand in the Romanian Music Industry," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(2), pages 92-98, December.
• VonÈ›ea Andreea-Angela, 2018. "Marketing Science as Approached into a Nonprofit Context," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(2), pages 99-105, December.
• Andreea Larisa BOBOC & Daniel MOISE, 2018. "Instruments Used for Marketing Experiments," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 129-136, November.
• Andriani KUSUMAWATI, 2018. "Exploring Millennials’ Decision-Making Behavior of Higher Education Institution: The Implication of University Social Media Marketing," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 137-148, November.
• Adrian MICU & Alexandru CAPATINA & Angela-Eliza MICU, 2018. "Exploring Artificial Intelligence Techniques’ Applicability in Social Media Marketing," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 156-165, November.
• Maria Cristiana MARTINI & Giovanna GALLI & Marcello TEDESCHI, 2018. "Brand Extension Acceptability in Food and Beverage Product Categories," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 166-175, November.
• Marcello TEDESCHI & Maria Cristiana MARTINI & Giovanna GALLI, 2018. "Collective Brands and Intention to Buy: A Preliminary Study on Wine Consumption," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 176-184, November.
• Giovanna GALLI & Marcello TEDESCHI & Maria Cristiana MARTINI, 2018. "The Frame Effect Revisited: Is Trust able to Transform People from Risk Averse to Risk Taker?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 185-191, November.
• Mariana PEREIRA & Luis HOR-MEYLL, 2018. "Nostalgia of Memorable Experiences and the Revisit to Tourism Locations," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 210-220, November.
• Irma SHYLE, 2018. "Purchasing Decisions and Consumer Behavior in BoP- Albanian Reality," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 24-33, November.
• Plamena PALAMAROVA, 2018. "Comparative Study in Digital Marketing Trends in Adventure Tourism: Bulgaria, Estonia, Ireland and Scotland," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 242-251, November.
• Bistra VASSILEVA, 2018. "Global Marketing Strategies of Innovative Clusters: Creating Self-sustained Ecosystems," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 252-262, November.
• Yardena VIANU & Mihaela CONSTANTINESCU & Ștefan-Claudiu CĂESCU, 2018. "The Analysis of the Importance of Branding Elements in the Romanian Music Industry," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 263-272, November.
• Tsvetelina DIMITROVA, 2018. "Corporate Image of Banks: Comparative Study in Bulgaria and Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 273-281, November.
• Hanna KOMULAINEN, 2018. "Customer’s Perspective on Customer Data Usage in Mobile Banking Context," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 34-44, November.
• Yana BALASHOVA-KOSTADINOVA, 2018. "Comparative Advantages of Territories – the Residents’ View," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 55-68, November.
• Kamila SŁUPIŃSKA & Anna SZWAJLIK, 2018. "Developing Activities in Social Media and their Functions Illustrated with an Example of Companies from the ICT Sector," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 69-78, November.
• Noama ABBAS & Kenan WASSOUF, 2018. "The Influence of the Rehabilited Servicespace on the Customers’ Response," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 9-23, November.
• Hande B. TURKER & V. Aslihan NASIR & Ulas Can ERGUNEY & Cagla SENOL, 2018. "Factors Determining the Adoption of Sharing Economy Models in the Travel Context," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 94-104, November.
• Kamila Pilch, 2018. "Image building for non-governmental organizations," Ekonomia Społeczna/Social Economy, Collegium of Economy and Public Administration, vol. 2, pages 90-97.
• Agnieszka Parkitna, & Jerzy Tutaj & Anna M. Kamińska, 2018. "The role of measuring the efficiency of marketing e-tool brand management," WORking papers in Management Science (WORMS) WORMS/18/05, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
• Anna Borkowska & Anna Dobrowolska & Jagoda Mrzyglocka-Chojnacka & Radoslaw Rynca, 2018. "Evaluation of student satisfaction and service quality: case study of university education in Poland," WORking papers in Management Science (WORMS) WORMS/18/06, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
• Zbigniew Malara & Radoslaw Rynca & Yasmin Ziaeian, 2018. "Marketing model of a university: assessment of the concept and suggestion for implementation," WORking papers in Management Science (WORMS) WORMS/18/07, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
• Rafal Michalski, 2018. "Information presentation compatibility in a simple digital control panel design: eye-tracking study," WORking papers in Management Science (WORMS) WORMS/18/10, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
• Adriana MANOLICÄ‚ & CORINA-ELENA MITITIUC & Teodora ROMAN, 2018. "Negative Brand Names," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 21, pages 31-44, June.
• Sunday Stephen AJEMUNIGBOHUN & Sulaiman Ademola ORESHILE & Noah Gbenga ALLI, 2018. "Internal Marketing, Salesforce Performance And Service Delivery: Empirical Evidence From The Nigerian Insurance Industry," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(46), pages 146-155, November.
• Barbu Mihai Constantin Răzvan & Popescu Marius Cătălin, 2018. "The Associations Of Sport Brand “Universitatea Craiova”," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(46), pages 87-94, December.
• Barbu Mihai Constantin Răzvan & Bratu Răducu Stefan, 2018. "Ethical Values Against Agresivity And Violence In Sport," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(46), pages 95-104, December.
• Adrian Nicolae CAZACU, 2018. "The Informational Contribution Of Varied Influences On The Decision In The Anime Culture E-Marketing," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 30-46, May.
• Mark AZAVEDO & John WALSH, 2018. "Artisanal Food Production And Marketing In The Perth Area Of Western Australia: Some Preliminary Indications Of Difficulties With Classical Economics And Supply Chain Theory," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 47-57, May.
• Daniela TULEU, 2018. "Consequences Of Social Media Technologies Adoption On Crm Capabilities And Firm Performance," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 89-97, May.
• Mihaela-Simona SUBTIRELU & Adina TURCU-STIOLICA & Florin-Ananu VREJU & Johny NEAMTU, 2018. "The Study On The Medical Adherence Of Patients To Rheumatoid Arthritis Treatment," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 98-106, May.
• Erika KULCSÁR & Judit Tímea INCZE & Gabriella TAMÁS, 2018. "The Relationship Between Physical Reality And Augmented/Virtual Reality In Tourism: The Quest For Special Restaurants," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 140-150, November.
• Ogochukwu Augustine ISIMOYA & Sunday Stephen AJEMUNIGBOHUN & Mustapha Tosin BALOGUN, 2018. "Customers’ Satisfaction Of Electronic Payment Systems In The Purchase Of Insurance Products In Nigeria," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 180-191, November.
• Nathalie Gardès, 2018. "Développement et validation d’une échelle de mesure de la compétence relationnelle du dirigeant et analyse de son impact sur l’accompagnement financier - Development and validation of manager’s relati," Revue Finance Contrôle Stratégie, revues.org, vol. 21(1), pages 1-32, March.
• Milica Slijepčević & Milica Kostić & Ivana Radojević, 2018. "Modern model of integrated corporate communication," Journal of Innovative Business and Management, DOBA Faculty, vol. 10(1).
• Nada Serajnik Sraka, 2018. "Sporocila za javnost: od tradicionalnega k digitalnemu," Journal of Innovative Business and Management, DOBA Faculty, vol. 10(1).
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• Shrum, L. J. & Lowrey, Tina M. & Pogacar, Ruth, 2018. "The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework," HEC Research Papers Series 1261, HEC Paris, revised 03 May 2018.
• Gu, Yangjie & Botti, Simona & Faro, David, 2018. "Seeking and Avoiding Choice Closure to Enhance Outcome Satisfaction," HEC Research Papers Series 1274, HEC Paris.
• Rustagi, Nimish & Shrum, L. J., 2018. "Undermining the Restorative Potential of Compensatory Consumption: A Product’s Explicit Identity Connection Impedes Self-Repair," HEC Research Papers Series 1292, HEC Paris.
• Irina A. Firsova & Dinara G. Vasbieva & Andrey V. Losyakov & Viktoriia S. Arhipova & Andrey A. Pavlushin, 2018. "Development of “Active Consumer” Concept on Energy Market," International Journal of Energy Economics and Policy, Econjournals, vol. 8(3), pages 8-13.
• Irina Firsova & Dinara Vasbieva & Alexey I. Prokopyev & Evgeniy S. Zykin & Valentin V. Matvienko, 2018. "Development of Consumers' Behavior Business Model on Energy Market," International Journal of Energy Economics and Policy, Econjournals, vol. 8(4), pages 227-233.
• Gulnara M. Kvon & Alexey I. Prokopyev & Victor A. Shestak & Svetlana A. Ivanova & Konstantin V. Vodenko, 2018. "Energy Saving Projects as Energy Security Factors," International Journal of Energy Economics and Policy, Econjournals, vol. 8(6), pages 155-160.
• Surachman Surjaatmadja & Daruendra Purnawan, 2018. "Store Image, Service Quality, and Familiarity on Purchase Intention of Private Label Brand In Indonesia," International Review of Management and Marketing, Econjournals, vol. 8(1), pages 79-85.
• Patria Laksamana, 2018. "Impact of Social Media Marketing on Purchase Intention and Brand Loyalty: Evidence from Indonesia’s Banking Industry," International Review of Management and Marketing, Econjournals, vol. 8(1), pages 13-18.
• Suharto Suharto & Iwan Kurniawan Subagja, 2018. "The Influence of Market Orientation and Entrepreneurial Orientation to Competitive Advantage through Business Innovation: Study on Batik Trusmi Cirebon West Java Province Indonesia," International Review of Management and Marketing, Econjournals, vol. 8(1), pages 19-27.
• Nittaya Wongtada, 2018. "Can the Unconscious Mind be Persuaded? An Overview with Marketing Implications," International Review of Management and Marketing, Econjournals, vol. 8(1), pages 36-44.
• Nandan Limakrisna, 2018. "Model of Consumer Decision Making: An Empirical Study at Credit Card Customer In Jakarta," International Review of Management and Marketing, Econjournals, vol. 8(1), pages 55-57.
• Abdullah Muksin & Ruwaida Ruwaida & Zainal Arifin & Aniza Nur Madyanti & Safri Safri, 2018. "Determinants of Customer’s Equity: An Empirical Studies on BPRS Customers in Ex Banyumas Residency Central Java," International Review of Management and Marketing, Econjournals, vol. 8(2), pages 81-89.
• Mahmood A. Husain Mahmood & Eric E. Mang'unyi, 2018. "The Meanings of “Good Service Quality”: Insights from a Private University Brand in the Kingdom of Bahrain," International Review of Management and Marketing, Econjournals, vol. 8(2), pages 96-101.
• Zainal Abidin, 2018. "Marketing Efficiency of Economically Important Marine Fish in Malang Regency of East Java, Indonesia," International Review of Management and Marketing, Econjournals, vol. 8(3), pages 14-18.
• Noor Sembiring, 2018. "Determinants of Competitive Advantage and Institution Image," International Review of Management and Marketing, Econjournals, vol. 8(3), pages 45-50.
• Tubagus Agus Khoironi & Hidayat Syah & Parlindungan Dongoran, 2018. "Product Quality, Brand Image and Pricing to Improve Satisfaction Impact on Customer Loyalty," International Review of Management and Marketing, Econjournals, vol. 8(3), pages 51-58.
• María Cristina Otero Gómez & Wilson Giraldo Pérez, 2018. "Effects of Brand Love and Brand Equity on Repurchase Intentions of Young Consumers," International Review of Management and Marketing, Econjournals, vol. 8(4), pages 7-13.
• Rahayu Lestari & Lisa Amelia & Alvin Hizrian, 2018. "Determinants Customer Satisfaction and Implications of Interest in Buying Repeated Types of Buyers in Food Vendors Street Vendors (PMKL) in Tangerang Selatan-Banten," International Review of Management and Marketing, Econjournals, vol. 8(4), pages 24-31.
• Budovich Lidia Sergeevna, 2018. "Experiential Marketing as a Basis for Modern Communications with Consumers," International Review of Management and Marketing, Econjournals, vol. 8(5), pages 79-85.
• Yanti Pasmawati & Alva Edy Tontowi & Budi Hartono & Titis Wijayanto, 2018. "Determination of Favourite Market for 3D-Printer Product Based Online Platform," International Review of Management and Marketing, Econjournals, vol. 8(5), pages 18-23.
• Achmad Mulyana & Sugeng Prayetno, 2018. "Determinants of Customer Satisfaction And it’s Implication on Customer Loyalty of Budget Hotel in DKI Jakarta," International Review of Management and Marketing, Econjournals, vol. 8(6), pages 1-7.
• Samuel Afriyie & Jianguo Duo & Kingsley Appiah & Abdul-Aziz Ibn Musah, 2018. "The Nexus between Types of Innovation and Marketing Performance of SME in an Emerging Economy," International Review of Management and Marketing, Econjournals, vol. 8(6), pages 78-92.
• Hossam Deraz, 2018. "Users’ Assessment of the Value of Advertisements on Social Networking Sites: A conceptual Study," International Review of Management and Marketing, Econjournals, vol. 8(6), pages 32-40.
• Kharis Kurnianto & Setyo Aji Nugroho & Jati Tri Priyambodo, 2018. "Influence of Products, Premium Pricing, and Service processes On Customer Satisfaction of Pt Asuransi Jiwa Taspen 2014-2018 Period," International Review of Management and Marketing, Econjournals, vol. 8(6), pages 62-66.
• Tulin URAL & Cilem Eda HALLUMOÐLU, 2018. "Tüketim Deðerlerinin Gösteriþçi Tüketim Eðilimi ve Satýn Alma Niyeti Üzerindeki Etkileri: Hatay Örneði," Isletme ve Iktisat Calismalari Dergisi, Econjournals, vol. 6(4), pages 48-60.
• Printezis, Iryna & Grebitus, Carola, 2018. "Marketing Channels for Local Food," Ecological Economics, Elsevier, vol. 152(C), pages 161-171.
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• Javorcik, Beata & Sawada, Naotaka, 2018. "The ISO 9000 certification: Little pain, big gain?," European Economic Review, Elsevier, vol. 105(C), pages 103-114.
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• González-Maestre, Miguel & Granero, Lluís M., 2018. "Competition with targeted product design: Price, variety, and welfare," International Journal of Industrial Organization, Elsevier, vol. 59(C), pages 406-428.
• Rey-Moreno, Manuel & Felício, José Augusto & Medina-Molina, Cayetano & Rufín, Ramón, 2018. "Facilitator and inhibitor factors: Adopting e-government in a dual model," Journal of Business Research, Elsevier, vol. 88(C), pages 542-549.
• Engström, Per & Forsell, Eskil, 2018. "Demand effects of consumers’ stated and revealed preferences," Journal of Economic Behavior & Organization, Elsevier, vol. 150(C), pages 43-61.
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• Xiong, Xiling & Guo, Siyuan & Gu, Li & Huang, Rong & Zhou, Xinyue, 2018. "Reciprocity anxiety: Individual differences in feeling discomfort in reciprocity situations," Journal of Economic Psychology, Elsevier, vol. 67(C), pages 149-161.
• Morone, Andrea & Nemore, Francesco & Schirone, Dario Antonio, 2018. "Sales impact of servicescape's rational stimuli: A natural experiment," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 256-262.
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• Richards, Timothy J. & Hamilton, Stephen F. & Yonezawa, Koichi, 2018. "Retail Market Power in a Shopping Basket Model of Supermarket Competition," Journal of Retailing, Elsevier, vol. 94(3), pages 328-342.
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• Lozancic Tomislav, 2018. "Društvene mreže i ekonomija zahvalnosti," FIP - Journal of Finance and Law, Effectus - University College for Law and Finance, vol. 6(1), pages 91-105.
• Ruiz de Sabando, Amaia Lafuente & Forcada Sainz, Francisco Javier & Zorrilla Calvo, María Pilar, 2018. "The marketing orientation as a university management philosophy: a framework to guide its application," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Rojas Lamorena, Álvaro J. & Alcántara Pilar, Juan Miguel & Rodríguez López, Mª Eugenia, 2018. "Sexo, violencia y estereotipos en el brand equity de una serie. El caso de Juego de Tronos," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Lafuente Ruiz de Sabando, Amaia & Forcada Sainz, Francisco Javier & Zorrilla Calvo, María Pilar, 2018. "The university image: a model of overall image and stakeholder perspectives," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• V. A. Bondarenko & E. V. Pisareva, 2018. "Justifying Companies’ Marketing Models for a Winning Business Strategy," Contemporary Studies in Economic and Financial Analysis, in: Simon Grima & Eleftherios Thalassinos (ed.), Contemporary Issues in Business and Financial Management in Eastern Europe, volume 100, pages 41-48, Emerald Publishing Ltd.
• Teodora Mihaela TARCZA & Marcela NEMȚEANU SEFORA, 2018. "Free Word Association For Romanian Traditional Food Products," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 17, pages 211-219, September.
• Suzanne Mawson, 2018. "Customer perceived value in high growth firms," Revista Cuadernos de Economía, Universidad Nacional de Colombia -FCE - CID, vol. 37(75), pages 755-778, December.
• Jose L. Wakabayashi Muroya & Jessica N. Alzamora Ruiz & Carlos A. Guerrero Medina, 2018. "La influencia de los objetivos de compra en la efectividad de las acciones de trade marketing dentro de los supermercados," Estudios Gerenciales, Universidad Icesi, vol. 34(146), pages 42-51, February.
• Germán Castellanos Ordoñez, 2018. "Distrinox, ¿cómo crecer rentablemente?," Estudios Gerenciales, Universidad Icesi, vol. 34(146), pages 114-122, February.
• Nelsio Rodrigues de Abreu & Janine Silva Nascimento Cunha & João Agnaldo do Nascimento, 2018. "Materialism and its influence on the subjective quality of life of Brazilian adolescents," Estudios Gerenciales, Universidad Icesi, vol. 34(148), pages 251-261, October.
• Carlos Mario Londoño Toro, 2018. "Caracterización de los negocios barriales en los barrios del borde oriental de la comuna 10 de Medellín," Revista CIFE, Universidad Santo Tomás, vol. 20(33), pages 95-116, July.
• Pedro Barrientos Felipa, 2018. "La agricultura peruana y su capacidad de competir en el mercado internacional," Revista Equidad y Desarrollo, Universidad de la Salle, issue 32, pages 143-179, July.
• Andrzej Limanski & Zanna Poplawska & Ireneusz Drabik, 2018. "Marketing information system and risk reduction in managing a company on foreign markets," Ekonomia i Prawo, Uniwersytet Mikolaja Kopernika, vol. 17(1), pages 43-55, March.
• Beta Zatwarnicka-Madura, 2018. "Gender roles and online marketing communications in real estate markets," Ekonomia i Prawo, Uniwersytet Mikolaja Kopernika, vol. 17(4), pages 459-469, December.
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• Bronnenberg, Bart, 2018. "Innovation and Distribution: A General Equilibrium Model of Manufacturing and Retailing," CEPR Discussion Papers 13058, C.E.P.R. Discussion Papers.
• Bronnenberg, Bart & Dube, Jean-Pierre & Sanders, Robert, 2018. "Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test," CEPR Discussion Papers 13283, C.E.P.R. Discussion Papers.
• Bronnenberg, Bart & Klein, Tobias & Xu, Yan, 2018. "Consumer Time Budgets and Grocery Shopping Behavior," CEPR Discussion Papers 13302, C.E.P.R. Discussion Papers.
• Bonan, Jacopo & Battiston, Pietro & Bleck, Jaimie & LeMay-Boucher, Philippe & Pareglio, Stefano & Sarr, Bassirou & Tavoni, Massimo, 2017. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," MITP: Mitigation, Innovation and Transformation Pathways 263486, Fondazione Eni Enrico Mattei (FEEM).
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• Rossetto, Luca & Gastaldello, Giulia, 2018. "The Loyalty Structure of Sparkling Wine Brands in Italy," Journal of Wine Economics, Cambridge University Press, vol. 13(4), pages 409-418, November.
• Димитър Тричков, 2018. "Оценка И Анализ На Пазарния Потенциал За Дигитални Финансови Услуги В Субсахарна Африка," Almanac of PhD Students, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 14(14 Year 2), pages 162-178.
• Венета Любенова, 2018. "Концептуализиране Ценността На Бранда," Almanac of PhD Students, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 14(14 Year 2), pages 5-25.
• Борислав Атанасов, 2018. "Предоставяне На Потребителска Ценност Чрез Цената," Electronic magazine "Dialogue", D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 28-41.
• Дарина Павлова, 2018. "Приложни Аспекти На Клиентоцентричните Бизнес Модели," Yearbook of D. A. Tsenov Academy of Economics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 1(1 Year 20), pages 245-274.
• Jugănaru Mariana, 2018. "A Method for Shaping the Tourism Profile of the EU Countries According to the Structure of Tourist Expenditures in 2016," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 177-181, July.
• Stanciu Anca Cristina & Condrea Elena, 2018. "The Quality of Luxury versus the Luxury of Quality," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 260-263, July.
• Dinu Gabriel & Dinu Loredana, 2018. "The Influence of Social Groups on Consumer Behavior Online in the Resita City Population," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 289-292, July.
• Jugănaru Ion DănuÈ›, 2018. "Using the Factor Analysis Method to Shape the Tourist Profile of Several European Countries by the Age Group of Tourists," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 303-308, July.
• Jugănaru Ion DănuÈ›, 2018. "Analysis on the Distribution of Resident Tourists from 29 European Countries, by Age Groups, in 2016, using the Factor Analysis Method," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 309-314, July.
• Jugănaru Mariana, 2018. "Comparative Study on the Distribution of the Categories of Expenditures Made by Resident Tourists in the EU Countries in 2016," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 315-319, July.
• Vladimir Merlă, 2018. "A Decade of Active Political Marketing on Social Media," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 326-330, July.
• Vladimir Merlă, 2018. "Political Marketing’s Influence on Intra-Party Democracy," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 331-335, July.
• Negoiță Olivia Doina & Purcărea Anca Alexandra & Popescu Mirona Ana-Maria, 2018. "Predictors of Companies Preferences for Adopting a Proposed Marketing Strategy," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 348-352, July.
• Negoiță Olivia Doina & Purcărea Anca Alexandra & Popescu Mirona Ana-Maria, 2018. "A Model for Relational Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 353-357, July.
• Popovici Veronica & Muhcină Silvia & Popovici Alina Lavinia, 2018. "Traditional versus Online Marketing for B2B Organizations: Where the Line Blurs," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 382-387, July.
• Zaif Alexandra & Alina Elena Cerchia, 2018. "The Influence of Brand Awareness and Other Dimensions of Brand Equity in Consumer`s Behaviour: The „Affordable Luxury†Strategy," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 422-427, July.
• Vladimir Merlă, 2018. "Political Parties in the Global Context," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 162-166, December.
• Băltescu CodruÈ›a Adina & BoÈ™cor Dana, 2018. "M-Devices` Use For Purchasing Tourism Products by the Young Generation," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 194-198, December.
• Iancu Eugenia & Burciu Aurel, 2018. "The Evolution of International Electronic Business," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 27-31, December.
• Manolică Adriana & Roman Teodora & Cojocaru Francesca, 2018. "Green by Choice: Is Becoming a Vegetarian a Green Statement?," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 483-488, December.
• Sorescu Florin, 2018. "Current Trends in Shipping and Port Marketing Research," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 53-58, December.
• Nuria Puente Dominguez, 2018. "Análisis de la calidad de la experiencia en e-food a través de los test de usabilidad," DOCFRADIS Working Papers 1801, Catedra Fundación Ramón Areces de Distribución Comercial, revised Mar 2018.
• Claes Fornell & Paul Damien & Marcin Kacperczyk & Michel Wedel, 2018. "Does Aggregate Buyer Satisfaction affect Household Consumption Growth?," DOCFRADIS Working Papers 1802, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jun 2018.
• Consejo Editorial Colección DOCFRADIS, 2018. "Editorial - Publicación del DOCFRADIS número 50," DOCFRADIS Working Papers 1802a, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jun 2018.
• Carmen Berne Manero & María Gómez Campillo & Mercedes Marzo Navarro, 2018. "El proceso de compra de las reservas turísticas online. Variables implicadas y revisión de los modelos de medida," DOCFRADIS Working Papers 1804, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jul 2018.
• Susana Sanz Velasco & Carmen García García & Jesús Rodríguez Barroso & Estefanía Morales Crespo, 2018. "Efecto de la personalidad de tienda y el género del consumidor sobre la lealtad hacia las tiendas," DOCFRADIS Working Papers 1806, Catedra Fundación Ramón Areces de Distribución Comercial, revised Oct 2018.
• Ramírez-Hurtado, José M. & Quattrociocchi, Bernardino, 2018. "Multi-Sectoral Analysis of Strategic Groups in Franchising: A Study in Italy || Análisis multisectorial de grupos estratégicos en franquicias: un estudio en Italia," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 25(1), pages 318-334, Junio.
• Ho Dinh Phi & Long Phan Thanh & Bang Nguyen Viet, 2018. "Effects of service quality on customer satisfaction and customer loyalty: A case of 4- and 5-star hotels in Ho Chi Minh City, Vietnam," Business and Economic Horizons (BEH), Prague Development Center, vol. 14(3), pages 437-450, June.
• Sonthaya Sampaothong, 2018. "Brand loyalty for domestic and global brands: A case of Thai fast-moving consumer goods," Business and Economic Horizons (BEH), Prague Development Center, vol. 14(3), pages 615-625, June.
• Dominik Gutt, 2018. "In the Eye of the Beholder? Empirically Decomposing Different Economic Implications of the Online Rating Variance," Working Papers Dissertations 40, Paderborn University, Faculty of Business Administration and Economics.
• Dominik Gutt & Philipp Herrmann & Mohammad S. Rahman, 2018. "Crowd-Driven Competitive Intelligence: Understanding the Relationship Between Local Market Competition and Online Rating Distributions," Working Papers Dissertations 41, Paderborn University, Faculty of Business Administration and Economics.
• Jürgen Neumann & Dominik Gutt & Dennis Kundisch, 2018. "A Homeowner’s Guide to Airbnb: Theory and Empirical Evidence for Optimal Pricing Conditional on Online Ratings," Working Papers Dissertations 43, Paderborn University, Faculty of Business Administration and Economics.
• Jürgen Neumann & Dominik Gutt & Dennis Kundisch, 2018. "The Traveling Reviewer Problem – Exploring the Relationship between Offline Locations and Online Rating Behavior," Working Papers Dissertations 44, Paderborn University, Faculty of Business Administration and Economics.
• Karol Flisikowski & Wioleta Kucharska, 2018. "The condition of economies. Do most valuable global brands matter?," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, vol. 13(2), pages 251-264, June.
• Eva Tomaskova & Lucie Kanovska & Josef Bednar, 2018. "Synergy of interfunctional cooperation and services in companies producing electrical equipment and electronic components in the Czech Republic: pilot study," Oeconomia Copernicana, Institute of Economic Research, vol. 9(3), pages 441-459, September.
• Wojciech Idzikowski & Igor Perechuda, 2018. "Agile approach in a transforming organization, a descriptive study of chosen Polish companies with rapid revenue growth," Oeconomia Copernicana, Institute of Economic Research, vol. 9(3), pages 461-475, September.
• Danuta Szwajca, 2018. "Relationship between corporate image and corporate reputation in Polish banking sector," Oeconomia Copernicana, Institute of Economic Research, vol. 9(3), pages 493-509, September.
• Gul'nara Chernobaeva & Zhanna Nurmaganbetova, 2018. "Маркетинговое Сопровождение Социальных Проектов На Рынке Услуг Физической Культуры И Спорта [Marketing Support of Social Projects in the Market of Physical Education and Sports]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 4(9), pages 2020-2024, September.
• Ali, Mazhar & Ahmed, Masood, 2018. "Determinants of students’ loyalty to university: A service-based approach," MPRA Paper 84352, University Library of Munich, Germany.
• Morone, Andrea & Nemore, Francesco & Schirone, Dario Antonio, 2018. "Sales impact of servicescape's rational stimuli: A natural experiment," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 256-262.
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• Morone, Andrea & Nemore, Francesco & Schirone, Dario Antonio, 2018. "Sales impact of servicescape’s emotional and rational stimuli: a survey study," MPRA Paper 85112, University Library of Munich, Germany.
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• Radu, Emilia, 2018. "Influența surselor de informare asupra comportamentului consumatorului [Influence of online information sources on consumer’s behaviour]," MPRA Paper 86858, University Library of Munich, Germany.
• Goslar, Alex, 2018. "Marketing Chapter 3," MPRA Paper 87080, University Library of Munich, Germany, revised 20 Apr 2018.
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• Fotiadis, Anestis, 2018. "Modelling wedding marketing strategies: An fsQCA Analysis," MPRA Paper 88249, University Library of Munich, Germany.
• Jing‐Lin Duanmu & Maoliang Bu & Russell Pittman, 2018. "Does market competition dampen environmental performance? Evidence from China," Strategic Management Journal, Wiley Blackwell, vol. 39(11), pages 3006-3030, November.
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• Mensah, Ishmael & Dei Mensah, Rebecca, 2018. "Effects of Service Quality and Customer Satisfaction on Repurchase Intention in Restaurants on University of Cape Coast Campus," MPRA Paper 88449, University Library of Munich, Germany.
• Balakrishnan, VN & Mohamad Khan, Jamal Khan, 2018. "Influential Factors of Competitive Advantage Progression on SME Third-Party Logistics in Selangor Malaysia," MPRA Paper 89091, University Library of Munich, Germany.
• Khalid, Muneeba & Siddiqui, Dr.Danish Ahmed, 2018. "Impact of celebrity endorsement on consumer buying behavior towards beauty soap in Karachi city," MPRA Paper 89161, University Library of Munich, Germany, revised 17 Sep 2018.
• Yuksekbilgili, Zeki, 2018. "Sport eFANgelism Demographics," MPRA Paper 91249, University Library of Munich, Germany.
• Ahsina, Khalifa & Ettahir, Noura & Moussalih, Abdellah, 2018. "Le city branding comme moteur de développement pour le Maroc ? Cas de la ville de Dakhla [City branding as a development engine for Morocco? Case of the city of Dakhla]," MPRA Paper 91260, University Library of Munich, Germany, revised 26 Mar 2018.
• Soomro, Yasir Ali, 2018. "Does subliminal advertisement affect consumer behavior? An exploratory comparative analysis between marketing and non-marketing professionals," MPRA Paper 92124, University Library of Munich, Germany.
• Amin, Mat & Hamdan, Hamdan & Yani, Ahmad, 2018. "Pengaruh Kualitas Layanan, Kebijakan Harga Dan Promosi Terhadap Keputusan Konsumen Serta Dampaknya Pada Kepuasan Konsumen [The Effect Of Service Quality, Price And Promotion Policy On Consumer Deci," MPRA Paper 92158, University Library of Munich, Germany.
• Jaelani, Ali Musthohir & Juhari, Juhari, 2018. "Pengaruh Atribut Produk, Promosi Dan Kesadaran Merek Terhadap Keputusan Pembelian Sepeda Motor Honda Pcx [The Effect Of Product, Promotion, And Brand Awareness Attractions On Honda Pcx Motorcycle D," MPRA Paper 92161, University Library of Munich, Germany.
• Sugito, Sugito & Lubis, Arlina Nurbaity & Rini, Endang Sulistya & Absah, Yeni, 2018. "Influence of reference group indicators to the image of modern retail (case in Indonesia)," MPRA Paper 92356, University Library of Munich, Germany.
• Syahputra, S, 2018. "Impact Of Sales Management Control Strategy On Sales Perfomance In Life Insurance Sector," MPRA Paper 92764, University Library of Munich, Germany.
• Pelau, Corina & Ene, Irina, 2018. "Consumers’ perception on human-like artificial intelligence devices," MPRA Paper 94617, University Library of Munich, Germany.
• Alam Kazmi, Syed Hasnain & Zaman, Syed Imran & Wahab, Abdul & Yan, Kou, 2018. "Rise of Digital Media to Triumph Brand Loyalty," MPRA Paper 96033, University Library of Munich, Germany.
• Christou, Evangelos & Chatzigeorgiou, Chryssoula & Simeli, Ioanna, 2018. "Destination branding and visitor loyalty: The case of agrotourism," MPRA Paper 98791, University Library of Munich, Germany.
• Antoniadis, Konstantinos & Grougiou, Vasiliki & Zafiropoulos, Kostas & Vrana, Vasiliki & Theocharidis, Anastasios Ioannis, 2018. "The use of Facebook and Twitter by DMOs in Europe," MPRA Paper 98936, University Library of Munich, Germany.
• Soulidou, Afroditi K. & Karavasilis, George I. & Vrana, Vasiliki G. & Kehris, Evangelos C. & Theocharidis, Anastasios-Ioannis T. & Azaria, Alberto H., 2018. "Factors affecting hotel selection: Greek customers' perception," MPRA Paper 98937, University Library of Munich, Germany.
• Papageorgiou, Panagiotis & Papagianni, Efthimia, 2018. "Cultural diplomacy and its contribution to management of tourism destination image and identity," MPRA Paper 99031, University Library of Munich, Germany, revised 07 Feb 2020.
• Vitouladiti, Ourania & Ntaka, Alexandra & Sarantakou, Efthymia, 2018. "Evaluating Athens as a city-break destination: A marketing management approach in tourism and travel," MPRA Paper 99033, University Library of Munich, Germany.
• Dimitiradis, Efstathios D. & Kamenidou, Irene & Mamalis, Spyridon & Bara, Evangelia - Zoi, 2018. "The mediating effect of environmental policy on the relationship between satisfaction and loyalty in the hotel industry," MPRA Paper 99409, University Library of Munich, Germany.
• Otakar Nemec & Zuzana Wroblowska, 2018. "Requirements for applicants for the position of “product manager” in the USA," ACTA VSFS, University of Finance and Administration, vol. 12(2), pages 125-139.
• Sweldens, S., 2018. "Puppets on a String," ERIM Inaugural Address Series Research in Management EIA-2018-073-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam..
• Liberali, G., 2018. "Learning with a purpose: the balancing acts of machine learning and individuals in the digital society," ERIM Inaugural Address Series Research in Management EIA-2018-074-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam..
• Paulo Duarte Silveira & Susana Galvão & Paulo Bogas, 2018. "The Influence of Customer Retention Time on Slogan Recall and Recognition: An Empirical Study," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 3-13.
• M.N. Pevzner & P.A.Petryakov & I.A. Donina & N.A. Shaydorova, 2018. "Internet Marketing as a Diversity Management Tool in Education," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 496-505.
• Vaclav Kupec, 2018. "Risk Audit of Marketing Communication," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 125-132.
• Rizal Edy Halim, 2018. "The Economic Impact of Relationship Bonding Tactics: A Research Agenda," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 65-81.
• Tatiana Skryl & Marina Gregoric & Valentina Dugi, 2018. "Culinary Trends in the Republic of Croatia as Part of Gastro Tourism Development," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 465-475.
• M.N. Pevzner & P.A.Petryakov & I.A. Donina & N.A. Shaydorova, 2018. "Internet Marketing as a Diversity Management Tool in Education," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 496-505.
• Lucie Kanovska & Eva Tomaskova, 2018. "The Impact of Service Offering on Business Performance in Electrical Engineering Companies," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 92-108.
• Natalia V. Koshel, 2018. "More than Supervision: Identifying Opportunistic Bank Behavior through Marketing Tools," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 144-157.
• Pokul V.O. & Voronina L.A. & Malkova E.M., 2018. "Content Generation in Social Media Based on Consumer Behavior," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 923-935.
• Valeria Arina Mircea & Dana SISEA, 2018. "Methods and Communication Techniques in Online Environments and Target Audience," Working papers 05, Ecological University of Bucharest, Department of Economics.
• Regina Rovelia KAMBEY & Fulgentius Danardana MURWANI & Heri PRATIKTO, 2018. "Determinants of Export Performance of Indonesian Coconut Companies," Expert Journal of Business and Management, Sprint Investify, vol. 6(1), pages 49-60.
• Kwaku AHENKORA & Fosu ADARKWA, 2018. "Local Consumers’ Purchase Intention toward Ghanaian Chocolate Brand," Expert Journal of Business and Management, Sprint Investify, vol. 6(2), pages 101-109.
• Bogdan AVRAM, 2018. "The Route Development Strategies of Romanian Airports: A Key Challenge in Modern Aviation," Expert Journal of Business and Management, Sprint Investify, vol. 6(2), pages 110-126.
• Ibrahim DANJUMA & Faiza Abubakar BAWURO & Mary Augustine VASSUMU & Sharif Ahmed HABIBU, 2018. "The Service Quality Scale Debate: A Tri-Instrument Perspective for Higher Education Institutions," Expert Journal of Business and Management, Sprint Investify, vol. 6(2), pages 127-133.
• Yesita Windi WUISAN & Fulgentius Danardana MURWANI & SUHARTO S.M., 2018. "Export Competitiveness of Minahasa Cultural House Production in North Sulawesi," Expert Journal of Marketing, Sprint Investify, vol. 6(1), pages 1-6.
• Mihaela ȘTIR, 2018. "Product Quality Evaluation in Physical Stores versus Online Stores," Expert Journal of Marketing, Sprint Investify, vol. 6(1), pages 7-13.
• Abdullah Mohammed ALHIDARI & Omar H. Alkadhi, 2018. "Keep Them In: How to Drive Dental Consumers’ Loyalty in the Modern Era?," Expert Journal of Marketing, Sprint Investify, vol. 6(2), pages 106-114.
• Kurnia ASNI & NASIR & Mukhlis YUNUS & NURDASILA, 2018. "Service Quality of Internet Banking from an Indonesian Perspective," Expert Journal of Marketing, Sprint Investify, vol. 6(2), pages 45-51.
• HERYANTO & Evo RAMADHONI, 2018. "Marketing Strategy for Rahn Products and Transactions at an Indonesian Bank," Expert Journal of Marketing, Sprint Investify, vol. 6(2), pages 52-64.
• Nikolaos TZIORAS, 2018. "The Role of Environmental Management in Tourism Marketing Development as a Means of Destination Promotion," Expert Journal of Marketing, Sprint Investify, vol. 6(2), pages 65-73.
• Nikolaos TZIORAS, 2018. "The Internet as an Important Tool in the Tourism Industry and its Use in Customer Service," Expert Journal of Marketing, Sprint Investify, vol. 6(2), pages 74-80.
• Brian BARNARD, 2018. "Benefit as a Medium for Value Creation and Innovation," Expert Journal of Marketing, Sprint Investify, vol. 6(2), pages 81-94.
• RADIMAN & Ade GUNAWAN & Sri Fitri WAHYUNI & JUFRIZEN, 2018. "The Effect of Marketing Mix, Service Quality, Islamic Values and Institutional Image on Students’ Satisfaction and Loyalty," Expert Journal of Marketing, Sprint Investify, vol. 6(2), pages 95-105.
• Sergio Rivaroli & Martin K. Hingley & Roberta Spadoni, 2018. "The motivation behind drinking craft beer in Italian brew pubs: a case study," ECONOMIA AGRO-ALIMENTARE, FrancoAngeli Editore, vol. 20(3), pages 425-443.
• Fabio Iraldo, 2018. "Green Marketing: How can a Product’s Environmental Footprint be effectively communicated to consumers? A case study with Carlsberg beer," ECONOMICS AND POLICY OF ENERGY AND THE ENVIRONMENT, FrancoAngeli Editore, vol. 0(2), pages 167-186.
• Jasrial, 2018. "Earnings Management, Effective Tax Rate (Etr) And Book-Tax Gap (Btg)," GATR Journals afr155, Global Academy of Training and Research (GATR) Enterprise.
• Siti Haslina Md Harizan, 2018. "Motivations and Communication Effectiveness of Solar Energy Adoption among Malaysian Household Consumers," GATR Journals gjbssr513, Global Academy of Training and Research (GATR) Enterprise.
• Vita Briliana, 2018. "The Effect of Emotional Branding on Word-Of-Mouth: Evidence from Indonesia," GATR Journals gjbssr521, Global Academy of Training and Research (GATR) Enterprise.
• Nanik Hariyana, 2018. "The Effect of Advertising Strategies for the Sale of Message Soap on the Decision Purchase in East Java," GATR Journals jmmr174, Global Academy of Training and Research (GATR) Enterprise.
• Evi Thelia Sari, 2018. "Gender-based Susceptibility to Interpersonal Influences in Buying Fashion Products in Surabaya, Indonesia," GATR Journals jmmr180, Global Academy of Training and Research (GATR) Enterprise.
• Firend Al. R., 2018. "Marketing Strategies of Services and Purchasing Incentives in Asia," GATR Journals jmmr187, Global Academy of Training and Research (GATR) Enterprise.
• Muhartini Salim, 2018. "Store Brand Familiarity as a Moderating Variable on the Effect of Personal Involvement on Store Brand Buying Intention," GATR Journals jmmr189, Global Academy of Training and Research (GATR) Enterprise.
• Divya Keerthika, 2018. "A Multiple Measure of Organizational Performances and its Effect on Distinctive Marketing Competencies: An Empirical Study of India and the Maldives," GATR Journals jmmr190, Global Academy of Training and Research (GATR) Enterprise.
• Jackaria Nazneen Carrim, 2018. "The Mediating Role of Actual Self-Congruity on the Relationship between Religion and Store Loyalty: A Case of Mauritius," GATR Journals jmmr196, Global Academy of Training and Research (GATR) Enterprise.
• Dr. K. M. Ashifa, 2018. "Behavior Analysis Matrix for Women Soap Opera Viewers: A Structural Analysis," GATR Journals jmmr200, Global Academy of Training and Research (GATR) Enterprise.
• Mirela Mihić & Ivan-Damir Anić & Ivana Kursan Milaković, 2018. "Time Spent Shopping And Consumer Clothing Purchasing Behaviour," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 69(2), pages 89-105.
• Nikša Alfirević & Jurica Pavičić & Ljiljana Najev Čačija, 2018. "Internal Marketing Orientation Model For Evaluation And Improvement Of School Board Activities In The Republic Of Croatia: Initial Empirical Verification," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 69(5), pages 475-511.
• KILNER, Andrew, 2018. "Excessive offer of services & production/import of goods," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(1), pages 08-10, March.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2018. "Digital Marketers and the Challenge of Optimizing Omni channel CX," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(1), pages 11-17, March.
• PURCAREA, Theodor, 2018. "Developing Marketing Capabilities by Mapping Customer Journey and Employer Journey, Considering the Blurring of Boundaries between Marketing, Technology and Management," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(1), pages 22-44, March.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2018. "Digital Marketers challenged to create excellence in accordance with the expectations of digitally savvy customers," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(2), pages 07-15, June.
• PURCAREA, Theodor, 2018. "CMOs’ strategic empowerment by effectively managing customer feedback," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(2), pages 17-25, June.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2018. "Digital marketers challenged to drive results within the connected world," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(3), pages 08-13, September.
• PURCAREA, Theodor, 2018. "New Challenges for CMOs while Embarking on the Growth Journey," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(3), pages 16-25, September.
• PURCAREA, Ioan Matei, 2018. "Digital marketers are going beyond the traditional DX metrics," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(4), pages 11-18, December.
• PURCAREA, Theodor, 2018. "An increase of marketers’ focus on insight and action, adequately approaching the marketing stack," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(4), pages 23-32, December.
• Vicky KATSONI & Panagiota DIONYSOPOULOU, 2018. "Visual Communication And Icts For The Application Of Value Co-Creation Strategies In Hotels' Websites In Athens, Greece," Regional Science Inquiry, Hellenic Association of Regional Scientists, vol. 0(1), pages 77-89, June.
• Manuel CUADRADO-GARCIA & Nela FILIMON & Juan D. MONTORO-PONS, 2018. "Picturing Spanish Filmgoers: Motives, Barriers And Film Theatres," Regional Science Inquiry, Hellenic Association of Regional Scientists, vol. 0(2), pages 45-60, July.
• Lucian TANASĂ & Ioan-Sebastian BRUMĂ & Sebastian DOBOŞ, 2018. "An Assessment Of The Development Potential Of Short Food Supply Chains In The Iaşi County," Agricultural Economics and Rural Development, Institute of Agricultural Economics, vol. 15(1), pages 125-141.
• Mary Beth McCabe & Richard Weaver, 2018. "Marketing Effectiveness Of Educational Services On Websites," Business Education and Accreditation, The Institute for Business and Finance Research, vol. 10(1), pages 49-58.
• Rana Sabra, 2018. "Institutional Factors Influencing Lebanese Students’ Decision-Making Process In Choosing A Business School," Business Education and Accreditation, The Institute for Business and Finance Research, vol. 10(1), pages 73-88.
• Hsiang-Ming Lee & Tsai Chen & Ya-Hui Hsu & Yu-Chi Wu, 2018. "Effect Of Complementary Product Fit And Brand Awareness On Brand Attitude After M&As: Word Of Mouth As A Moderator," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 12(1), pages 51-67.
• Mary Beth McCabe & Richard Weaver, 2018. "Social Media Marketing Strategies For Educational Programs," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 12(2), pages 53-62.
• Isabel Morteo, 2018. "Influencers As Enhancers Of The Value Cocreation Experience," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 12(2), pages 91-100.
• I.M. Markin, 2018. "Developing brand of the city by creating medium-level city sights," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, April.
• Antineskul Ekaterina A. & Yasireva Anna A. & Spitsyna Elizaveta, 2018. "Marketing Of The Bread Department Of The Local Retail Network," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, April.
• Kersina Evgenia & Khachikyan Elina, 2018. "Features Of Promotion Of A Construction Company In The Market Of Housing Construction In Perm," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, April.
• Tatiana V. Kotsofana, 2018. "The Driving Forces Of Inflation And The Mechanisms For Their Implementation In The Russian Economy," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, April.
• M.K. Gusev, 2018. "Risks Of Formation And Management Of The Business Reputation And Image Of The Organization: Evaluation Of The Topic’S Study," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, June.
• Zabelina Maria A. & Ivashkova N.I., 2018. "Strategic And Tactical Marketing In Digital Economy," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, June.
• Ivanova Alisa Y. & Belov Evgeny I., 2018. "Geographical Aspect Of Optimization Of Retail Business Of Gas Stations And Marketing Policy Of Vertically Integrated Oil Companies," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, June.
• Novikova K. V. & Pyankov V.V. & Zhikina N.A., 2018. "Specifics Of Price Policy Of The Companies In The Market Of Ready Food," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, June.
• Glazkova Ol'ga, 2018. "Marketing Channels For The Distribution Of Pharmaceutical Products," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, June.
• Artoym E. Kovalenko & Irina Y. Okolnishnikova & Victor M. Katochkov, 2018. "Transformation Of Information Flows In Internet Marketing Activities Of Small Businesses," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Ekaterina S. Kusova, 2018. "Art In Brand Space," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Chirkova Elena, 2018. "Aspects Of Using The Marketing Mix In The Sphere Of Preschool Education," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Roman Sidorchuk, 2018. "Analysis Of The International Experience Of Product Selection For Use In The Process Of Forming A Consumer Price Index," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• Tiziano Bursi & Giovanna Galli, 2018. "Approccio al mercato cinese del turismo (Approaching the Chinese tourism market)," Department of Economics 0135, University of Modena and Reggio E., Faculty of Economics "Marco Biagi".
• Tiziano Bursi & Giovanna Galli & Sara Scaccaglia, 2018. "Argo Tractors: un caso di reshoring di successo (Argo Tractors: a successful reshoring case)," Department of Economics 0137, University of Modena and Reggio E., Faculty of Economics "Marco Biagi".
• David Chaplin & Ken Brown & John Harris, 2018. "The Power of Self-Promotion: Twitter Followers and Guaranteed Purses in Professional Boxing," Journal of Economic Insight (formerly the Journal of Economics (MVEA)), Missouri Valley Economic Association, vol. 44(2), pages 23-40.
• Nuryakin & Vincent Didiek Wiet Aryanto & Mulyo Budi Setiawan, 2018. "Mediating effect of value creation in the relationship between relational capabilities on business performance," Contaduría y Administración, Accounting and Management, vol. 63(1), pages 33-34, Enero - M.
• Bernardo Amezcua & Arturo Briseño & Teresa Ríos & Edgardo Ayala, 2018. "La disposición a pagar más por productos vinculados a la RSE: evidencia de un análisis conjunto en México," Contaduría y Administración, Accounting and Management, vol. 63(2), pages 211-232, Abril-Jun.
• Bernardo Amezcua & Arturo Briseño & Teresa Ríos & Edgardo Ayala, 2018. "The willingness to pay for cause related products: Empirical evidence from a conjoint analysis in Mexico," Contaduría y Administración, Accounting and Management, vol. 63(2), pages 233-254, Abril-Jun.
• José Luis Zapata Sánchez & Judith Cavazos Arroyo & Yésica Mayett Moreno, 2018. "Adquisición y la transferencia de conocimiento tácito de mercadotecnia en pequeños y medianos hoteles," Contaduría y Administración, Accounting and Management, vol. 63(2), pages 269-288, Abril-Jun.
• Jorge Vera & Andrea Trujillo, 2018. "Assessing the effect of service quality over user satisfaction in public health institutions in Mexico," Contaduría y Administración, Accounting and Management, vol. 63(2), pages 28-51, Abril-Jun.
• José Luis Zapata Sánchez & Judith Cavazos Arroyo & Yésica Mayett Moreno, 2018. "Acquisition and transfer of tacit knowledge of marketing in small and medium hotels," Contaduría y Administración, Accounting and Management, vol. 63(2), pages 289-308, Abril-Jun.
• Jorge Vera & Andrea Trujillo, 2018. "El efecto de la calidad del servicio en la satisfacción del derechohabiente en instituciones públicas de salud en México," Contaduría y Administración, Accounting and Management, vol. 63(2), pages 5-27, Abril-Jun.
• Jeffrey E. Harris & Mariana Gerstenblüth & Patricia Triunfo, 2018. "Smokers’ Rational Lexicographic Preferences for Cigarette Package Warnings: A Discrete Choice Experiment with Eye Tracking," NBER Working Papers 24974, National Bureau of Economic Research, Inc.
• Suzanne B. Shu & Robert Zeithammer & John W. Payne, 2018. "The Pivotal Role of Fairness: Which Consumers Like Annuities?," NBER Working Papers 25067, National Bureau of Economic Research, Inc.
• Bart Bronnenberg & Jean-Pierre H. Dubé & Robert E. Sanders, 2018. "Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test," NBER Working Papers 25214, National Bureau of Economic Research, Inc.
• Savica Dimitrieska & Elizabeta Stamevska & Aleksandra Stankovska, 2018. "Brand Name – Theory And Practice," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 6(1), pages 148-153.
• Tanja Krsteva, 2018. "The New Rules Of Green Marketing," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 6(2), pages 293-297.
• Savica Dimitrieska & Aleksandra Stankovska & Tanja Efremova, 2018. "Artificial Intelligence And Marketing," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 6(2), pages 298-304.
• Savica Dimitrieska & Tanja Efremova & Aleksandra Stankovska, 2018. "The Role Of Trademarks In Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 14(1), pages 174-180.
• Dessislava Kostova-Pickett, 2018. "Price With Confidentiality," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 14(1), pages 194-200.
• Tina Rönnberg, 2018. "Digitalisation From Connected To Digital Consumer," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 14(1), pages 46-58.
• Vyara Kyurova, 2018. "Relationship Marketing Of Hotel Business," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 14(2), pages 170-176.
• Tanja Krsteva, 2018. "Green Marketing Strategies," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 14(2), pages 177-181.
• Savica Dimitrieska & Aleksandra Stankovska & Tanja Efremova, 2018. "The Fourth Industrial Revolution €“ Advantages And Disadvantages," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 14(2), pages 182-187.
• Tatiana GUTIUM, 2018. "Classification Of The Competitiveness’ Factors And New Approaches To Assessing The Competitiveness," ECONOMY AND SOCIOLOGY: Theoretical and Scientifical Journal, Socionet;Complexul Editorial "INCE", issue 2, pages 65-74.
• Rouziès, Dominique & Onyemah, Vincent, 2018. "Sales Force Compensation: Trends and Research Opportunities," Foundations and Trends(R) in Marketing, now publishers, vol. 11(3), pages 143-214, November.
• Pauwels, Koen H., 2018. "Modeling Dynamic Relations Among Marketing and Performance Metrics," Foundations and Trends(R) in Marketing, now publishers, vol. 11(4), pages 215-301, November.
• Beke, Frank T. & Eggers, Felix & Verhoef, Peter C., 2018. "Consumer Informational Privacy: Current Knowledge and Research Directions," Foundations and Trends(R) in Marketing, now publishers, vol. 11(1), pages 1-71, July.
• Liu, Huan & Lobschat, Lara & Verhoef, Peter C., 2018. "Multichannel Retailing: A Review and Research Agenda," Foundations and Trends(R) in Marketing, now publishers, vol. 12(1), pages 1-79, December.
• Helms McCarty, Sara & Diette, Timothy M. & Holloway, Betsy Bugg, 2018. "How Low Can You Go? An Investigation into Matching Gifts in Fundraising," Review of Behavioral Economics, now publishers, vol. 5(1), pages 23-37, March.
• Luiela Magdalena Csorba & Valentin Burca & Sergiu Rusu, 2018. "The Controversial Behavior Of Romanian Consumers Regarding The Safety Of Flu Shot Immunization," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 86-112, March.
• Hector Gerardo Toledo Rosillo & Violena Hubenova Nencheva, 2018. "Contemporary Marketing Practices in Mexico," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 239-249, June.
• Luiela Magdalena Csorba, 2018. "Dietary Supplements Consumer Protection in a Global Market," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 549-565, December.
• Mihaela Mihaylova, 2018. "Direct Marketing and its Associated Approaches," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 107-113, April.
• Lukáš Kakalejč & Jozef Bucko & Paulo A. A. Resende & Martina Ferencova, 2018. "Multichannel Marketing Attribution Using Markov Chains," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 7(1), pages 49-60, February.
• Avinash Pawar, 2018. "Study on Employer Branding in IT Companies: The Indian Scenario," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 7(3), pages 162-171, September.
• Perju-Mitran Alexandra, 2018. "Level of Education Influences in Modelling Social Media Marketing Message Reactions," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 01-2.
• Perju-Mitran Alexandra, 2018. "Level of Education Influences in Modelling Social Media Marketing Message Reactions," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 01, March.
• Adéla Chromčáková & Halina Starzyczná, 2018. "Řízení vztahů se zákazníky CRM," Working Papers 0047, Silesian University, School of Business Administration.
• Michal Stoklasa & Eva Pitrunová, 2018. "Past and Future Research Trends of Regional Brands with Accent to Technology," Working Papers 0051, Silesian University, School of Business Administration.
• Radka Kubalová & Martin Klepek, 2018. "Aplikace behaviorální ekonomie v marketingovém mixu," Working Papers 0058, Silesian University, School of Business Administration.
• Nela Steliac & Dumitru Steliac, 2018. "Who Destroys Our Spiritual Christmas?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 132-141, July.
• Olimpia Ban & Luminita Seres, 2018. "Positioning The Offer Of Four Stars Hotel From Felix Spa Between Balneo And Wellness Tourism," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 15-24, July.
• Corneliu Bente, 2018. "Customer Satisfatction With Bank Services," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 155-161, July.
• Ana Valentina Ruse & Maria Adelina Cristea & Victor-George Constantinescu, 2018. "Too Much Drug Advertising? A Qualitative Perspective Of Romanian Pharmaceutical Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 479-486, July.
• Claudiu CHIRIAC & Gheorghe HURDUZEU & Andreea-Alexandra CHIRIAC (ROSCA) & Ioana-Coralia ZAVERA, 2018. "Mobile Payments And Emerging Technologies," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 129-139, December.
• Claudiu Chiriac & Gheorghe Hurduzeu & Andreea-Alexandra Chiriac (Rosca) & Ioana-Coralia Zavera, 2018. "Mobile Payments And Major Shifts In Consumer Behaviour," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 3(1), pages 76-83, March.
• Timothy J Richards & Celine Bonnet & Zohra Bouamra-Mechemache, 2018. "Complementarity and bargaining power," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 45(3), pages 297-331.
  • Bonnet, Céline & Bouamra-Mechemache, Zohra & Richards, Timothy J., 2017. "Complementarity and Bargaining Power," TSE Working Papers 16-772, Toulouse School of Economics (TSE).
  • Richards, Timothy J. & Bonnet, Celine & Bouamra-Mechemache, Zohra, 2017. "Complementarity and Bargaining Power," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258022, Agricultural and Applied Economics Association.
• Carmela Milano & Sandra Rothenberger, 2018. "Democratization or Vulgarization - The Impact of Facebook on Cultural Capital," Working Papers CEB 18-011, ULB -- Universite Libre de Bruxelles.
• Rocsana Bucea-Manea-Tonis & Elena Gurgu, 2018. "Common Mistakes in Social Media. A Case Study on a Non-Profit Company," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 7(3), pages 32-48, September.
• Pravesh Kumar Padamwar & Jagrook Dawra & Vinay Kumar Kalakbandi, 2018. "Range effect on extremeness aversion," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 45(4), pages 345-355, December.
• Benedikt Berger, 2018. "Commerce-oriented revenue models for content providers: an experimental study of commerciality’s effect on credibility," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(1), pages 93-109, February.
• Harry Bouwman & Jukka Heikkilä & Marikka Heikkilä & Carlo Leopold & Timber Haaker, 2018. "Achieving agility using business model stress testing," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(2), pages 149-162, May.
• Joel Mero (Järvinen), 2018. "The effects of two-way communication and chat service usage on consumer attitudes in the e-commerce retailing sector," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(2), pages 205-217, May.
• Konstantin Hopf & Mariya Sodenkamp & Thorsten Staake, 2018. "Enhancing energy efficiency in the residential sector with smart meter data analytics," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(4), pages 453-473, November.
• Massoud Moslehpour & Wing-Keung Wong & Yi Hsin Lin & Thi Huyen Nguyen, 2018. "Top purchase intention priorities of Vietnamese low cost carrier passengers: expectations and satisfaction," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 8(4), pages 371-389, December.
• Mohammad Nurunnabi & Yazeed Alfakhri & Demah H. Alfakhri, 2018. "Consumer perceptions and corporate social responsibility: what we know so far," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(2), pages 161-187, June.
• Christoph Laubert & Ingmar Geiger, 2018. "Disentangling complexity: how negotiators identify and handle issue-based complexity in business-to-business negotiation," Journal of Business Economics, Springer, vol. 88(9), pages 1061-1103, December.
• Hitoshi Hayakawa & Susumu Imai & Kazuko Nakata, 2018. "Empirical Analysis of Brands: A Survey," The Japanese Economic Review, Springer, vol. 69(3), pages 324-339, September.
• Andrew T. Ching & Masakazu Ishihara, 2018. "Identification of Dynamic Models of Rewards Programme," The Japanese Economic Review, Japanese Economic Association, vol. 69(3), pages 306-323, September.
  • Andrew T. Ching & Masakazu Ishihara, 2018. "Identification of Dynamic Models of Rewards Programme," The Japanese Economic Review, Springer, vol. 69(3), pages 306-323, September.
• Matthew Osborne, 2018. "Frequency Versus Depth: How Changing the Temporal Process of Promotions Impacts Demand for a Storable Good," The Japanese Economic Review, Springer, vol. 69(3), pages 258-283, September.
• Kazuko Kano, 2018. "Consumer Inventory and Demand for Storable Goods: New Evidence from a Consumer Survey," The Japanese Economic Review, Springer, vol. 69(3), pages 284-305, September.
• Mohamed El Hafid & Hasnaa El Assri & Aziz Sair, 2018. "Moroccan Gastronomy as a Key Factor of Tourism Attractiveness in Morocco," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Kathy Velander (ed.), Innovative Approaches to Tourism and Leisure, pages 323-338, Springer.
• Alexios-Patapios Kontis & Sofoklis Skoultsos, 2018. "Enhancing Hospitality Services Through the Engagement of Visitors in Local Gastronomy Experiences: A Marketing Perspective from the Supply-Side," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Kathy Velander (ed.), Innovative Approaches to Tourism and Leisure, pages 339-349, Springer.
• Cristina Fleşeriu & Smaranda Adina Cosma & Marius Bota, 2018. "Cluj-Napoca European Youth Capital: Why to Attend a Major Event," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Kathy Velander (ed.), Innovative Approaches to Tourism and Leisure, pages 89-99, Springer.
• Matthias Ecker-Ehrhardt, 2018. "Self-legitimation in the face of politicization: Why international organizations centralized public communication," The Review of International Organizations, Springer, vol. 13(4), pages 519-546, December.
• Franck Cochoy, 2018. "“Making people buy and eat differently”: lessons from the modernisation of small independent grocery stores in the early twentieth century," Review of Agricultural, Food and Environmental Studies, Springer, vol. 99(1), pages 15-35, June.
• Amin Ansary & Nik M. Hazrul Nik Hashim, 2018. "Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth," Review of Managerial Science, Springer, vol. 12(4), pages 969-1002, October.
• Peter Kenning & Christian Thorun & Lasse Meißner, 2018. "Der Markt für „gute Arbeit“ — eine empirische Analyse [The Market for “Good Labour” — an Empirical Analysis]," Wirtschaftsdienst, Springer;ZBW - Leibniz Information Centre for Economics, vol. 98(6), pages 428-432, June.
• Tadas Limba & Mindaugas Kiškis & Gintarė Gulevičiūtė & Andrius Stasiukynas & Tomas Plėta & Ieva Juozapavičiūtė, 2018. "Model based on qualitative criteria for internet marketing development," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 5(3), pages 618-633, March.
• Vladimír Kubeš & Jan Rančák, 2018. "Sustainability of organization performance via management techniques," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 5(4), pages 1031-1042, June.
• Joanna Morais & Christine Thomas-Agnan & Michel Simioni, 2018. "Using compositional and Dirichlet models for market share regression," Journal of Applied Statistics, Taylor & Francis Journals, vol. 45(9), pages 1670-1689, July.
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• Gerben de Jong & Christiaan Behrens & Hester van Herk & Erik (E.T.) Verhoef, 2018. "Airfares with codeshares: (why) are consumers willing to pay more for products of foreign firms with a domestic partner?," Tinbergen Institute Discussion Papers 18-077/VIII, Tinbergen Institute, revised 28 Feb 2021.
• Morais, Joanna & Thomas-Agnan, Christine & Simioni, Michel, 2018. "Impact of advertizing on brand’s market-shares in the automobile market:: a multi-channel attraction model with competition and carry-over effects," TSE Working Papers 18-878, Toulouse School of Economics (TSE).
• Catalina Martínez & Sarah Parlane, 2018. "On the firms’ decision to hire academic scientists," Working Papers 1801, Instituto de Políticas y Bienes Públicos (IPP), CSIC.
  • Catalina Martínez & Sarah Parlane, 2020. "On the Firms’ Decision to Hire Academic Scientists," Working Papers 201801, School of Economics, University College Dublin.
• Elias Tsakas & Nikolas Tsakas, 2018. "Noisy Persuasion," University of Cyprus Working Papers in Economics 11-2018, University of Cyprus Department of Economics.
• Jeffrey E. Harris & Mariana Gerstenblüth & Patricia Triunfo, 2018. "Smokers’ Rational Lexicographic Preferences for Cigarette Package Warnings: A Discrete Choice Experiment with Eye Tracking," Documentos de Trabajo (working papers) 0218, Department of Economics - dECON.
• Natalya Yu. Vlasova & Yelena S. Kulikova, 2018. "Place Marketing in Conditions of the Forming Digital Economy," Journal of New Economy, Ural State University of Economics, vol. 19(3), pages 69-81, June.
• Natalya B. IZAKOVA, 2018. "Measuring Relationship Marketing Productivity in the Industrial Market," Upravlenets, Ural State University of Economics, vol. 9(5), pages 74-84, October.
• Halbheer, Daniel & Bertini, Marco & Buehler, Stefan, 2018. "Consumer Resistance," HEC Research Papers Series 1251, HEC Paris, revised 16 Feb 2018.
  • Bertini, Marco & Buehler, Stefan & Halbheer, Daniel, 2018. "Consumer Resistance," Economics Working Paper Series 1804, University of St. Gallen, School of Economics and Political Science.
• Michele Bonazzi & Andrea Pastore & Francesco Casarin, 2018. "Cultural consumption and the artistic benefit," Working Papers 09, Department of Management, Università Ca' Foscari Venezia.
• Matteo Giannasi & Francesco Casarin, 2018. "Experimental marketing and the crisis of postmodernism. Problems and perspectives," Working Papers 10, Department of Management, Università Ca' Foscari Venezia.
• Michele Bonazzi & Francesco Casarin, 2018. "The cultural omnivorousness and the consumption of performing arts," Working Papers 11, Department of Management, Università Ca' Foscari Venezia.
• Francesca Checchinato & Lala Hu, 2018. "Managing digital marketing strategies in emerging markets: The case of China," Working Papers 12, Department of Management, Università Ca' Foscari Venezia.
• Tsanko Stefanov, 2018. "Marketing Research on Strategic Management of a Hotel Complex," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 7(1), pages 102-105, October.
• Boycho Boychev, 2018. "Promotion, Personal Sales and Encouragement of Sales - the Main Catalysts of Modern Business," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 7(1), pages 106-114, October.
• Atanaska Reshetkova, 2018. "Òhe Omni-Channel Marketing After the Entry into Force of The General Data Protection Regulation," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 7(1), pages 115-120, October.
• Elitsa Gramatikova, 2018. "Challenges to Digital Marketing in Multi-Screen Environment," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 7(1), pages 56-65, October.
• Violeta Peteva Laskova, 2018. "Strategic Aspects of Consumer Behaviour and Basic Paradigms in Consumer Behaviour Study," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 7(1), pages 78-86, October.
• Penka Goranova, 2018. "Consumer Attitudes in Omni-Channel Marketing," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 7(3), pages 196-202, December.
• Radina Momchilova, 2018. "The Professionalism of Bank Staff as a Key Factor in Customer Migration in Retail Banking," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 7(3), pages 25-36, December.
• Selvet Niyazieva, 2018. "Methods and Metrics for Measuring Happiness," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 7(3), pages 59-70, December.
• Nuryakin & PA Retno Widowati & Fatmawati Indah, 2018. "Network Advantage: Mediating Effect on Business Performance," Scientific Annals of Economics and Business, Sciendo, vol. 65(4), pages 443-457, December.
• Hornyák Andrea, 2018. "Components of Financial Literacy of Young People," Acta Universitatis Sapientiae, Economics and Business, Sciendo, vol. 6(1), pages 5-19, December.
• Brzozowicz Magdalena, 2018. "Hypothetical bias and framing effect in the valuation of private consumer goods," Central European Economic Journal, Sciendo, vol. 5(1), pages 260-269, January.
• Brzozowicz Magdalena, 2018. "Hypothetical bias and framing effect in the valuation of private consumer goods," Central European Economic Journal, Sciendo, vol. 5(52), pages 260-269, January.
• Pásková Martina & Zelenka Josef & Hruška Jan, 2018. "YouTube as an Airlines Marketing Tool," Czech Journal of Tourism, Sciendo, vol. 7(1), pages 45-69, June.
• Doucek Jan & Zelenka Josef, 2018. "New Trends in Geoproducts Development: Železné Hory National Geopark Case Study," Czech Journal of Tourism, Sciendo, vol. 7(2), pages 179-195, December.
• Kicova Eva & Kral Pavol & Janoskova Katarína, 2018. "Proposal for Brand’s Communication Strategy Developed on Customer Segmentation Based on Psychological Factors and Decision-Making Speed in Purchasing: Case of the Automotive Industry," Economics and Culture, Sciendo, vol. 15(1), pages 5-14, June.
• Nadanyiova Margareta & Kliestikova Jana & Kolencik Juraj, 2018. "Sensory Marketing from the Perspective of a Support Tool for Building Brand Value," Economics and Culture, Sciendo, vol. 15(1), pages 96-104, June.
• Gluhović Nikola, 2018. "Factors Influencing the Selection of Retail Chains with Large Purchasing in Bosnia and Herzegovina," Economic Themes, Sciendo, vol. 56(1), pages 35-56, April.
• Zimonjić Velida, 2018. "Examination of Satisfaction Level of Bank Service Customers Using Servqual Model," Economic Themes, Sciendo, vol. 56(4), pages 475-486, December.
• Ene Andreea Bianca, 2018. "Distance Education in Romanian Higher Education," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 9(1), pages 65-70, May.
• Grigorescu Adriana, 2018. "Public Services between the Citizen’s Need and the Possibilities of the Administration," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 9(2), pages 23-34, August.
• Korneta Piotr, 2018. "Net Promoter Score, Growth, and Profitability of Transportation Companies," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 54(2), pages 136-148, June.
• Stępień Beata, 2018. "Snobbish Bandwagoners: Ambiguity of Luxury Goods’ Perception," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 26(1), pages 79-99, March.
• Bartosik-Purgat Małgorzata, 2018. "International Contexts of Social Media and e-WoM Communication in the Customer Decision-Making Process," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 26(2), pages 16-33, June.
• Kowalczuk Jessica, 2018. "The Evolvement of Online Consumer Behavior: The ROPO and Reverse ROPO Effect in Poland and Germany," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 26(3), pages 14-29, September.
• Baran Radosław, 2018. "Characteristics of Cosmetics Brands by Country of Origin According to the Opinion of Polish Consumers," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 26(3), pages 2-13, September.
• Kolomiiets Olga & Krzyżanowska Magdalena & Mazurek Grzegorz, 2018. "Customer Disposition to Value Co-Creation Activities. The Case of the Clothing Industry," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 26(3), pages 30-48, September.
• Soni Sanjay & Govender Krishna, 2018. "The Relationship between Service Quality Dimensions and Brand Equity: Higher Education Students’ Perceptions," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 26(3), pages 71-87, September.
• Kakitek Agata, 2018. "Application of Aaker’s Brand Personality Scale on Human Brands in Surf Sports," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 26(4), pages 11-31, December.
• Hermawan Asep & Yusran Husna Leila & Nugrahanti Asri, 2018. "Exploring the Antecedents and Consequents of Student Experience in Higher Education Settings," Journal of Intercultural Management, Sciendo, vol. 10(1), pages 63-82, March.
• Stępień Beata & Lima Ana Pinto & Hinner Michael, 2018. "Are Millennials a Global Cohort? Evidence from the Luxury Goods Sector," Journal of Intercultural Management, Sciendo, vol. 10(2), pages 139-158, June.
• Poissonnier Hugues, 2018. "Emotional Skills: an Essential Axis of Pedagogical Innovation in the Training of Buyers/Managers of External Resources," Journal of Intercultural Management, Sciendo, vol. 10(3), pages 25-46, September.
• Chui Margaret S. M., 2018. "To Explore the Effectiveness of Digital and Experiential Marketing in Attracting Customer Participation in the Hong Kong Wine and Dine Festival," Nang Yan Business Journal, Sciendo, vol. 6(1), pages 21-46, June.
• Purevdorj Tuul & Silva Susana Costa e, 2018. "What Mongolia Produces that the World Should Know About? Consumers’ Information Processing Mechanisms," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 63(1), pages 73-89, April.
• e Silva Susana Costa & Monteiro Adriana & Duarte Paulo, 2018. "Insights on Consumer Online Purchase Decisions of Women’s Footwear," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 63(2), pages 49-66, August.
• Pelau Corina & Chinie Alexandra Catalina, 2018. "Clusters of Tourism Consumers in Romania," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 28(1), pages 17-34, March.
• Patrick Lloyd-Smith & Ewa Zawojska & Wiktor Adamowicz, 2020. "Moving beyond the Contingent Valuation versus Choice Experiment Debate: Presentation Effects in Stated Preference," Land Economics, University of Wisconsin Press, vol. 96(1), pages 1-24.
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• Magdalena Brzozowicz, 2018. "Hypothetical bias and framing effect in the valuation of private consumer goods," Working Papers 2018-23, Faculty of Economic Sciences, University of Warsaw.
• Dominique M Hanssens, 2018. "Long-Term Impact of Marketing:A Compendium," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 10704, October.
• Michael Kamins, 2018. "Marketing Manipulation:A Consumer's Survival Manual," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 10839, October.
• Wijnand Jongen, 2018. "The End of Online Shopping:The Future of New Retail in an Always Connected World," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11106, October.
• Květa Olšanová & Gina Gook & Marija Zlatić, 2018. "Influence of Luxury Companies’ Corporate Social Responsibility Activities on Consumer Purchase Intention: Development of a Theoretical Framework," Central European Business Review, Prague University of Economics and Business, vol. 2018(3), pages 1-25.
• Dina Lončarić & Marina Perišić Prodan & Lidija Bagarić, 2018. "The Relationship Between Tourism Experience Co-Creation, Life Satisfaction and Behavioural Intentions," Central European Business Review, Prague University of Economics and Business, vol. 2018(4), pages 1-14.
• Katarzyna Żyminkowska, 2018. "Hedonic and Utilitarian Drivers of Customer Engagement," Central European Business Review, Prague University of Economics and Business, vol. 2018(4), pages 15-33.
• Ladislav Tyll & Mohit Srivastava & Florián Brezina, 2018. "An Overview of German Centers of Corporate Dominance and Motives for Corporate Headquarters Relocation," Central European Business Review, Prague University of Economics and Business, vol. 2018(4), pages 61-79.
• TANASE, George Cosmin, 2018. "Artificial Intelligence: Optimizing the Experience of Digital Marketing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(1), pages 24-28, March.
• PURCAREA, Theodor, 2018. "Conversational Commerce, New Marketing Tactics, CX, Loyalty and Emotions," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(1), pages 30-39, March.
• TANASE, George Cosmin, 2018. "Responding to Customer Behaviour in Real Time: From Campaign Management to Marketing Automation," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(2), pages 25-29, June.
• PURCAREA, Theodor, 2018. "Retail digital marketing strategies," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(2), pages 30-40, June.
• TANASE, George Cosmin, 2018. "Retail Therapy as a Behavioral Act of the Modern Consumer," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(3), pages 29-33, September.
• PURCAREA, Theodor, 2018. "The Future of Retail Impacted by the Smart Phygital Era," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(3), pages 34-46, September.
• TANASE, George Cosmin, 2018. "The Visual Design Influence on Customer Perceptions of Online Assortments," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(4), pages 26-30, December.
• PURCAREA, Theodor, 2018. "Driving Competitive Advantage for Supply Chains by Delivering Relevant and Personal Customer Engagement," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(4), pages 31-44, December.
• Srđan Šapić & Milan Kocić & Jovana Filipović, 2018. "Brand and consumer characteristics as drivers of behaviour towards global and local brands," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics, vol. 36(2), pages 619-645.
• Gümüş, Rojan, 2018. "Marketing Practices in Health Sector: A Literature Review," Bulletin of Economic Theory and Analysis, BETA Journals, vol. 3(4), pages 217-235, December.
• Kurtoglu, Ramazan & Ozboluk, Tugba, 2018. "An Investigation on University Students’ Emoji Usage and Their Attitudes Toward Brands Using Emoji," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 9(3), pages 697-713, July.
• Avcilar, Mutlu Yuksel & Kulter Demirgunes, Banu & Yenilmez, Gulhan, 2018. "The Effects of In-App Mobile Ads Types on The Attitude Towards and Acceptance of Ads," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 9(4), pages 923-943, October.
• Ozsacmaci, Bulent, 2018. "The Mediation Effect of Green Marketing Activities on Green Brand Awareness and Consumer Purchase Intention," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 9(4), pages 945-960, October.
• Waseem, Hafsa & Sultana, Sobia, 2018. "The Role of Visual Merchandising in Impulse Buying Behavior: An exploration from the lens of young adult consumers," Sukkur IBA Journal of Management and Business, Sukkur IBA University, vol. 5(1), pages 85-99, Jan-June.
• Shaikh, Imran Mehboob & Noordin, Kamaruzaman & Alsharief, Ahmed, 2018. "Factors Influencing Customers’ Acceptance Towards Diminishing Partnership Home Financing: A Study of Pakistan," Islamic Economic Studies, The Islamic Research and Training Institute (IRTI), vol. 26, pages 63-86.
• Carrillo, Miriam & Gonzalez-Sparks, Alicia & U. Salcedo, Nestor, 2018. "Social power of preadolescent children on influence in their mothers’ purchasing behavior Initial study in Peruvian toy stores," Journal of Economics, Finance and Administrative Science, Universidad ESAN, vol. 23(45), pages 150-166.
• Baptista, Nuno & Matos, Nelson, 2018. "Analysing Destination Image From A Consumer Behaviour Perspective," Journal of Spatial and Organizational Dynamics, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 6(3), pages 226-236.
• Antunes, Nuno & Ramos, Célia & Sousa, Carlos, 2018. "Who Are The Tourists Sharing Content On Social Media? Behaviour And Characteristics," Journal of Spatial and Organizational Dynamics, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 6(3), pages 237-257.
• Palos-Sanchez, Pedro & Saura, Jose Ramon & Reyes-Menendez, Ana & Esquivel, Ivonne Vásquez, 2018. "Users Acceptance Of Location-Based Marketing Apps In Tourism Sector: An Exploratory Analysis," Journal of Spatial and Organizational Dynamics, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 6(3), pages 258-270.
• Gonçalves, Joana & Guerreiro, Manuela & Mendes, Júlio & Pereira, Luís, 2018. "Events Brand Personality: Insights From Music Festivals In Portugal," Journal of Spatial and Organizational Dynamics, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 6(3), pages 326-343.
• Mihaela Eleonora CONSTANTINESCU & Cristina BALACEANU & Valentina ZAHARIA & Gheorghe MARINESCU, 2018. "Marketing Between Big Data and Behavioral Sciences," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, vol. 1(1), pages 437-441, April.
• Mersid POTURAK & Merve TURKYILMAZ, 2018. "The Impact of eWOM in Social Media on Consumer Purchase Decisions: A Comparative Study between Romanian and Bosnian Consumers," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 3(2), pages 138-160, December.
• Gheorghe MINCULETE & Polixenia OLAR, 2018. "Functional Approaches to Scor Model in the Supply Chain Management Processes (Part I)," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 19(2), pages 136-144, May.
• Radojko LUKIC, 2018. "The Analysis of the Operative Profit Margin of Trade Companies in Serbia," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 19(5), pages 458-475, December.
• Chi-Lin Yang & Tsai-Yin Lin & Chien-Wei Chen & Min-Hsien Chiang, 2018. "Information and timing of new product preannouncement and firm value," Australian Journal of Management, Australian School of Business, vol. 43(1), pages 111-131, February.
• Daniela Varvaruc & Mirela Stoican & Adina Camarda, 2018. "The importance of cross-border regions and trends in tourism development in the Danube-Cris-Mures-Tisa EuroregionSystems to manage the efficiency of public transport of people through indicators and r," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, vol. 7(1), pages 1-10, April.
• Mirela Stoican & Daniela Varvaruc & Adina Camarda, 2018. "The Romanian rural tourism. Actuality and perspectives in the context of innovation economy," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, vol. 7(2), pages 1-9, August.
• Ça?atan Ta?k?n & Dilek Ta?k?n & Ahmet Akif Karadamar & Onur Öztürk, 2018. "The Influence Of Trust On Social Commerce Intent Of Instagram Users," Proceedings of International Academic Conferences 6408760, International Institute of Social and Economic Sciences.
• Ça?atan Ta?k?n & Dilek Ta?k?n, 2018. "Exploring The Influence Of Demographic Characteristics On The Satisfaction Of Call Center Customers," Proceedings of International Academic Conferences 6408769, International Institute of Social and Economic Sciences.
• Supeecha Panichpathom & Yongyuth Suphotgamkul, 2018. "Using Importance-Performance Analysis (Ipa) To Evaluate Factors Affecting The Living In Elderly Condominium," Proceedings of International Academic Conferences 6508956, International Institute of Social and Economic Sciences.
• Cheng-Feng Cheng & Yi-Ju Cheng, 2018. "Exploring adoption intention in 3D printing market based on asymmetric thinking in data analysis," Proceedings of International Academic Conferences 6509009, International Institute of Social and Economic Sciences.
• M.L.Sawika Unahanandh & Teerayout Wattanasupachoke & Pimmanee Rattanawicha & Puripant Ruchikachorn, 2018. "The Study Of Brand Logo Features: Comparisons Between Fast Moving Consumer Products And Durable Products," Proceedings of International Academic Conferences 6509698, International Institute of Social and Economic Sciences.
• Nichaya Suntornpithug & Susan King, 2018. "Investigating Perceptions of U.S. Millennial Buyers Versus Non-Buyers of Green Consumer Packaged Goods (CPG) across Product Categories," Proceedings of International Academic Conferences 6509797, International Institute of Social and Economic Sciences.
• Christine De Meyer-Heydenrych & Nicole Cunningham, 2018. "Factors influencing consumers? decision about which international clothing retailer to purchase from: A South African value and image perspective," Proceedings of International Academic Conferences 6710019, International Institute of Social and Economic Sciences.
• Lucie Povolná, 2018. "Business cycle survey and B2B buying decision," Proceedings of International Academic Conferences 7009949, International Institute of Social and Economic Sciences.
• Chonlada Sajjanit & Ruth Banomyong, 2018. "Customer-oriented reverse logistics and customer satisfaction on product returns," Proceedings of International Academic Conferences 7208784, International Institute of Social and Economic Sciences.
• Songporn Hansanti & Daoroong Aiyadech & Wilawan Somsuk, 2018. "The relationship between marketing mix and buying decision process on the online shopping in Thailand," Proceedings of International Academic Conferences 7208830, International Institute of Social and Economic Sciences.
• Chuenjit Changchenkit, 2018. "The Social Media Exposure and Online Clothes Buying Behavior in Thailand," Proceedings of International Academic Conferences 7208896, International Institute of Social and Economic Sciences.
• Witchayaporn Pinyo & Thirarut Worapishet, 2018. "The Relationship between Customer Loyalty and Marketing Mix Satisfaction of Music Streaming Service," Proceedings of International Academic Conferences 7208910, International Institute of Social and Economic Sciences.
• Nadhakan Shinnaranantana, 2018. "Internet Shopping and Buying Behavior of Baby Boomers in Bangkok, Thailand," Proceedings of International Academic Conferences 7208950, International Institute of Social and Economic Sciences.
• Nadhakan Shinnaranantana, 2018. "Internet Shopping and Buying Behavior of Clothing and accessories by young single consumer in Bangkok, Thailand," Proceedings of International Academic Conferences 7309921, International Institute of Social and Economic Sciences.
• Ekaterine Maglakelidze & Maia Veshaguri & Eka Gegeshidze & Natia Kamushadze, 2018. "Assessment of Benefits Commercial Customers Can Receive from Their Demand Flexibility in the Power Market of Georgia," Proceedings of International Academic Conferences 7310089, International Institute of Social and Economic Sciences.
• Joanna Douat & Mateus Ponchio, 2018. "What influences most on anchoring willingness to pay? Consumer self-confidence and hedonic-utilitarian consumption as underlying factors for price-anchoring susceptibility," Proceedings of International Academic Conferences 7310340, International Institute of Social and Economic Sciences.
• Eduardo Fernando Terán Yépez & Luna Santos Roldán, 2018. "Toward International Market Selection: A Practical Tool To Select The Most Appropriate Export Market," Proceedings of International Academic Conferences 7508501, International Institute of Social and Economic Sciences.
• Jana Kliestikova & Anna Krizanova & Maria Kovacova, 2018. "Old McDonald's had a brand?: How traditional brands lose their breath," Proceedings of International Academic Conferences 7508681, International Institute of Social and Economic Sciences.
• Edwin Theron, 2018. "Managing commitment in the personal care service industry: the special case of hairdressing services," Proceedings of International Academic Conferences 8108961, International Institute of Social and Economic Sciences.
• Edwin Theron, 2018. "Creating An Environment Conducive For Developing Customer Commitment: Does Shock Intensity Make A Difference?," Proceedings of International Academic Conferences 8109841, International Institute of Social and Economic Sciences.
• Marko Van Deventer, 2018. "Validating a utility and trust in mobile banking scale in the South African context," Proceedings of Business and Management Conferences 6809984, International Institute of Social and Economic Sciences.
• Heleneze Lues & Marko van Deventer, 2018. "Exploring the factors that influence Generation Y students? attitudes towards university websites," Proceedings of Business and Management Conferences 6810100, International Institute of Social and Economic Sciences.
• Christine De Meyer-Heydenrych & Beate Stiehler-Mulder, 2018. "Universities As Systems: Exploring The Lecturers? Experience," Proceedings of Business and Management Conferences 6810220, International Institute of Social and Economic Sciences.
• Michal Buszko & Dorota Krupa & Malwina Chojnacka, 2018. "Bank products and services for children, youths and young adults: features, models, customization," Proceedings of Business and Management Conferences 6810238, International Institute of Social and Economic Sciences.
• Tomas Chlopcik, 2018. "Automotive industry in the Visegrad Group," Proceedings of Business and Management Conferences 7609572, International Institute of Social and Economic Sciences.
• Vjosa Fejza & Hykmete Bajrami & Ramiz Livoreka, 2018. "Customer Behavior in Commercial Banks of Kosovo," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 6(2), pages 17-35, November.
• Borsali Awicha Amina & Benhabib Abderrezak, 2018. "Nostalgia and Culture: The Relationship Between Indicators of Acculturation and Nostalgia," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(7), pages 28-47.
• Peter Misiani Mwencha & Stephen Makau Muathe, 2018. "Customers’ Perceptions as an Antecedent of Satisfaction with Online Retailing Services," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(7), pages 4-27.
• Grace Shalini A/P Radhakrishnan & Abdul Basit & Zubair Hassan, 2018. "The Impact of Social Media Usage on Employee and Organization Performance: A Study on Social Media Tools Used by an IT Multinational in Malaysia," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(7), pages 48-65.
• Versavel Tecleab Haile, 2018. "Gender as a Factor in the Physician and Patient Interaction: From the Service Quality Perspective," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(8), pages 21-32.
• Bogdan Anastasiei & Ana Raluca Chiosa, 2018. "Antecedents of Word-of-Mouth Communication and Purchase Intention on Facebook," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(8), pages 33-45.
• Andranik Muradyan, 2018. "Assessment of the Attractiveness of Foreign Markets– A Case Study. Comparison of Armenia and Poland," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(8), pages 4-20.
• Per Kristav & Izabelle Bäckström & Axel Nordin & Anders Warell & Olaf Diegel, 2018. "A common assumption in product value literature is that authenticity is what contemporary consumers value the most. However, as this paper illustrates, the meaning of authenticity is unclear, and the ," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(8), pages 46-65.
• Katarzyna Dziewanowska & Rose Quan & Alison Pearce, 2018. "Innovation and the Education of Managers in Technical Universities (Innowacje a ksztalcenie menedzerów w uczelniach technicznych)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 16(77), pages 43-62.
• Neviana Krasteva, 2018. "Is There A Global Consumer," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, vol. 15(1), pages 59-74, June.
• Ágnes Zsóka & Éva Vajkai, 2018. "Corporate sustainability reporting: scrutinising the requirements of comparability, transparency and reflection of sustainability performance," Society and Economy, Akadémiai Kiadó, Hungary, vol. 40(1), pages 19-44, March.
• Alexandra G. PRICOP & Gheorghe ORZAN, 2018. "Big Data: The Ubiquitous Data That Organizations Need To Leverage Nowadays," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(20), pages 1-1.
• Aneta ONISZCZUK-JASTRZABEK & Joanna BEDNARZ & Tomasz CZUBA & Piotr Oskar CZECHOWSKI, 2018. "Building Insurance Brand Image In The Sme Sector In Poland - An Empirical Study," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(20), pages 1-2.
• Kerstin Klein, 2018. "Behavioral Effects of Nonconscious Mimicry and Social Intentions: A Reverse Engineered Pitch," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 17(2), pages 301-307, June.
• Luis Felipe Landa Lizarralde, 2018. "The fallacy of the Joseph Schumpeter hypothesis," The Anáhuac Journal, Universidad Anáhuac México. Facultad de economía y negocios., vol. 18(2), pages 41-54, December.
• Carlos Gabriel Colín Flores, 2018. "Price promotions and their relation to consumer purchasing decisions," The Anáhuac Journal, Universidad Anáhuac México. Facultad de economía y negocios., vol. 18(2), pages 55-79, December.
• Amir Heiman & Lutz Hildebrandt, 2018. "Marketing as a Risk Management Mechanism with Applications in Agriculture, Resources, and Food Management," Annual Review of Resource Economics, Annual Reviews, vol. 10(1), pages 253-277, October.
• Szabolcs Nagy, 2016. "E-commerce in Hungary: A Market Analysis," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 12(02), pages 25-32.
  • Szabolcs Nagy, 2018. "E-commerce in Hungary: A Market Analysis," Papers 1812.11488, arXiv.org.
• S Islam & TN Nahar & J Begum & M Khatun & MI Hossain, 2018. "Marketing and Financial Analysis of Milk Production- A Value Chain Perspective," Asian Development Policy Review, Asian Economic and Social Society, vol. 6(1), pages 32-40, March.
• Md. Alamgir Hossain & Md. Shakhawat Hossain & Nusrat Jahan, 2018. "Predicting Continuance Usage Intention of Mobile Payment: An Experimental Study of Bangladeshi Customers," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 8(4), pages 487-498, April.
• Stavroula Tsigou & Stathis Klonaris, 2018. "Factors affecting farmers’ WTP for innovative fertilizer against soil salinity," Working Papers 2018-3, Agricultural University of Athens, Department Of Agricultural Economics.
• Ioana Ancu?a Iancu & Alexandru-Mircea Nedelea, 2018. "Consumer Confidence from Cluj-Napoca Metropolitan Area, in the Food Labeling System," The Audit Financiar journal, Chamber of Financial Auditors of Romania, vol. 20(47), pages 116-116, February.
• Gheorghe Epuran & Gabriel Bratucu & Oana Barbulescu & Nicoleta Andreea Neacsu & Anca Madar, 2018. "Food Safety and Sustainability ? An Exploratory Approach at the Level of the Romanian Wine Production Companies," The Audit Financiar journal, Chamber of Financial Auditors of Romania, vol. 20(47), pages 151-151, February.
• Šárka Velcovská, 2018. "Generation Y’s Perception of Product Origin and its Labelling in the Context of Food Quality and Safety," The Audit Financiar journal, Chamber of Financial Auditors of Romania, vol. 20(47), pages 1-46, February.
• Noémi Hajdú & Katalin Lipták & Zsuzsa Saplacan, 2018. "Comparative Analysis of Baby Food Labelling in Hungary and in Romania: Consumers’ Perspective," The Audit Financiar journal, Chamber of Financial Auditors of Romania, vol. 20(47), pages 1-62, February.
• Dacinia Crina Petrescu & Ruxandra Malina Petrescu-Mag & Florina Bran & Carmen Valentina Radulescu, 2018. "Consumer Food Security and Labeling Intervention on Food Products through Public Policies in Romania," The Audit Financiar journal, Chamber of Financial Auditors of Romania, vol. 20(47), pages 1-99, February.
• Maksym Sitnicki, 2018. "Franchising Model Of Commercialization Of Scientific Libraries' Services At Research Universities," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 4(2).
• Olena Bobalo, 2018. "Analysis Of Crisis Level In Regions Of Ukraine," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 4(3).
• Valentyn Halunko & Kseniia Kurkova & Vitalii Oksin, 2018. "Methods Of Assessing The Efficiency Of Internet Marketing Communications," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 4(4).
• Sergyi Smerichevskyi & Tetiana Kniazieva & Atia Walid, 2018. "Assessment Of Marketing Activity Management In Territorial Units: Theoretical-Methodological Approach," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 4(4).
• Vanya Kraleva & Ivaila Dimitrova, 2018. "Legal Competence and Consumer Behaviour," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 22-36.
• Teofana Valentinova Dimitrova & Kiril Desev, 2018. "Strategic Analysis through the Combination of SWOT, AHP and TOWS (A Case Study on the Neurological Ward in the MHAT “Saint Panteleymon” – Plovdiv)," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 67-90.
• Zdravka Koleva, 2018. "Maintaining and retaining user interest in selling applications for mobile gaming," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 83-97.
• Aurelian Sofica & Smaranda Cosma, 2018. "Extended Marketing Mix (7ps) And Hrm Recruiting. How To Sell A Job," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Ioana Maria Tripon, 2018. "Competitiveness In Tourism: A Theoretical Outlook," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Remus Ionut Naghi & Gheorghen Preda & Anca Cristina Dragomir, 2018. "The Relationship Between Internal Market Orientation And Employee Job Satisfaction: The Case Of The Romanian Banking Sector," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Davut Karaman, 2018. "Hizmet Sektorunde Iliskisel Pazarlamanın Onemi: Teorik Bir Arastırma," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, vol. 2(1), pages 23-40, August.
• Lamberz Julia & Litfin Thorsten & Teckert Özlem & Meeh-Bunse Gunther, 2018. "Still Searching or Have You Found It Already? – Usability and Web Design of an Educational Website," Business Systems Research, Sciendo, vol. 9(1), pages 19-30, March.
• Andrew T. Ching & Masakazu Ishihara, 2018. "Identification of Dynamic Models of Rewards Programme," The Japanese Economic Review, Springer, vol. 69(3), pages 306-323, September.
  • Andrew T. Ching & Masakazu Ishihara, 2018. "Identification of Dynamic Models of Rewards Programme," The Japanese Economic Review, Japanese Economic Association, vol. 69(3), pages 306-323, September.
• Jing‐Lin Duanmu & Maoliang Bu & Russell Pittman, 2018. "Does market competition dampen environmental performance? Evidence from China," Strategic Management Journal, Wiley Blackwell, vol. 39(11), pages 3006-3030, November.
  • Duanmu, Jing-Lin & Bu, Maoliang & Pittman, Russell, 2018. "Does Market Competition Dampen Environmental Performance? Evidence from China," MPRA Paper 88378, University Library of Munich, Germany.
• DURALIA Oana, 2018. "Peculiarities Of The Healthcare Services Consumer Behavior In Romania," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 70(4), pages 34-45, September.
• Ciprian-Marcel POP & Eniko Elisabeta BODEA, 2018. "Data Mining And Big Data Processing For Marketing," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 70(4), pages 94-104, September.
• FUCIU Mircea & DUMITRESCU Luigi, 2018. "On Internal Marketing - Concept, Models, Advantages And Disadvantages," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 70(5), pages 53-64, November.
• Drivas Kyriakos, 2018. "The Contribution of Marketing and Branding Efforts in Food Exports: Evidence from Panel Data," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 16(2), pages 1-7, November.
• Kinga (LÁZÁR) KÁDÁR, 2018. "Marketing Strategies And Policies For Developing Tourism In The Centre Region," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 3(2), pages 58-64.
• Sorin-George TOMA & Catalin GRADINARU, 2018. "The Marketing Mix In A Luxury Hotel Chain," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 3(2), pages 84-90.
• Kinga (LÁZÁR) KÁDÁR, 2018. "Quantitative Marketing Research Regarding The Promotional Impact On The Behaviour Of The Consumers Of Touristic Services In The County Of Covasna," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 3(3), pages 149-154.
• Réka (DOMBI) BARABÁS, 2018. "Bank Marketing Environment. Pest Analysis For The Romanian Bank System," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 3(3), pages 192-197.
• Laurence Attuel-Mendes & Mihaela Bonescu & Silsa Raymond, 2018. "Modèle d’affaires de l’equity crowdfunding en France en 2016 : un état des lieux," Innovations, De Boeck Université, vol. 0(2), pages 89-116.
• Essl, Andrea & Kosfeld, Michael & Kröll, Markus & Von Bieberstein, Frauke, 2018. "Sales Performance and Social Preferences," CEPR Discussion Papers 12904, C.E.P.R. Discussion Papers.
  • Andrea Essl & Frauke von Bieberstein & Michael Kosfeld & Markus Kröll, 2018. "Sales Performance and Social Preferences," CESifo Working Paper Series 7030, CESifo.
  • Essl, Andrea & von Bieberstein, Frauke & Kosfeld, Michael & Kröll, Markus, 2018. "Sales Performance and Social Preferences," IZA Discussion Papers 11505, Institute of Labor Economics (IZA).
• Florin-Alexandru LUCA & Vicentiu Cosmin VLAD, 2018. "Foreign Fighters Phenomenon In The European Union," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 40, pages 17-21, June.
• Vicentiu Cosmin VLAD & Florin-Alexandru LUCA, 2018. "Brand Attraction: Operative Digital Marketing Strategies And Tactical Applications For The Recruitment Of Potential Foreign Fighters In Governmental Organizations," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 40, pages 39-43, June.
• Mariana Lucia BUCUR-SABO & Florin Alexandru LUCA, 2018. "In Memoriam: Professor Petre Mâlcomete, Founder Of Romanian Marketing," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 40, pages 51-55, June.
• Shivam SAKSHI & Pető KÁROLY, 2018. "Overview Of Indian Fast Moving Consumer Goods Sector, Focus On Rural India," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 1, pages 53-58, July.
• Constantin SASU & Marius Sorin DANGA, 2018. "A Unified Theory On The Action Of Political Prescribers. A Research Proposal," Law, Society & Organisations, Romanian Foundation for Business Intelligence, Editorial Department, issue 4 (1/2018, pages 23-31, June.
• Ana Raluca CHIOSA & Bogdan ANASTASIEI, 2018. "What Takes Consumers To Develop Brand Advocacy On Facebook," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 12, pages 131-140, December.
• Sefora Marcela NEMTEANU & Teodora Mihaela TARCZA, 2018. "Internal Marketing In Volunteer’S Management. A Quantitative Study In Romanian Non-Profit Sector," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 12, pages 77-83, December.
• Dominique M. Hanssens, 2018. "Market Response, Competitive Behavior, and Time-Series Analysis," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 1, pages 1-40, World Scientific Publishing Co. Pte. Ltd..
• Gregory S. Carpenter & Lee G. Cooper & Dominique M. Hanssens & David F. Midgley, 2018. "Modeling Asymmetric Competition," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 2, pages 41-74, World Scientific Publishing Co. Pte. Ltd..
• Keiko Powers & Dominique M. Hanssens & Yih-Ing Hser & M. Douglas Anglin, 2018. "Measuring the Long-Term Effects of Public Policy: The Case of Narcotics Use and Property Crime," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 3, pages 75-105, World Scientific Publishing Co. Pte. Ltd..
• Marnik G. Dekimpe & Dominique M. Hanssens, 2018. "The Persistence of Marketing Effects on Sales," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 4, pages 107-142, World Scientific Publishing Co. Pte. Ltd..
• Marnik G. Dekimpe & Dominique M. Hanssens, 2018. "Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 5, pages 143-186, World Scientific Publishing Co. Pte. Ltd..
• Vincent R. Nijs & Marnik G. Dekimpe & Jan-Benedict E.M. Steenkamps & Dominique M. Hanssens, 2018. "The Category-Demand Effects of Price Promotions," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 6, pages 187-233, World Scientific Publishing Co. Pte. Ltd..
• Koen Pauwels & Dominique M. Hanssens & S. Siddarth, 2018. "The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 7, pages 235-286, World Scientific Publishing Co. Pte. Ltd..
• Koen Pauwels & Jorge Silva-Risso & Shuba Srinivasan & Dominique M. Hanssens, 2018. "New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 8, pages 287-324, World Scientific Publishing Co. Pte. Ltd..
• Jan-Benedict E. M. Steenkamp & Vincent R. Nijs & Dominique M. Hanssens & Marnik G. Dekimpe, 2018. "Competitive Reactions to Advertising and Promotion Attacks," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 9, pages 325-372, World Scientific Publishing Co. Pte. Ltd..
• Koen Pauwels & Dominique M. Hanssens, 2018. "Performance Regimes and Marketing Policy Shifts," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 10, pages 373-426, World Scientific Publishing Co. Pte. Ltd..
• Julian Villanueva & Shijin Yoo & Dominique M. Hanssens, 2018. "The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 11, pages 427-459, World Scientific Publishing Co. Pte. Ltd..
• Shuba Srinivasan & Dominique M. Hanssens, 2018. "Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 12, pages 461-519, World Scientific Publishing Co. Pte. Ltd..
• Amit Joshi & Dominique M. Hanssens, 2018. "The Direct and Indirect Effects of Advertising Spending on Firm Value," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 13, pages 521-556, World Scientific Publishing Co. Pte. Ltd..
• Dominique M. Hanssens & Koen H. Pauwels & Shuba Srinivasan & Marc Vanhuele & Gokhan Yildirim, 2018. "Consumer Attitude Metrics for Guiding Marketing Mix Decisions," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 14, pages 557-600, World Scientific Publishing Co. Pte. Ltd..
• Dominique M. Hanssens & Fang Wang & Xiao-Ping Zhang, 2018. "Performance Growth and Opportunistic Marketing Spending," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 15, pages 601-633, World Scientific Publishing Co. Pte. Ltd..
• Michael Kamins, 2018. "The Impact of the Marketing Environment," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 1, pages 1-14, World Scientific Publishing Co. Pte. Ltd..
• Michael Kamins, 2018. "System I Processing," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 2, pages 15-23, World Scientific Publishing Co. Pte. Ltd..
• Michael Kamins, 2018. "Cognitive Biases and System II Processing," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 3, pages 25-55, World Scientific Publishing Co. Pte. Ltd..
• Michael Kamins, 2018. "Social Biases," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 4, pages 57-67, World Scientific Publishing Co. Pte. Ltd..
• Michael Kamins, 2018. "Memory Biases," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 5, pages 69-83, World Scientific Publishing Co. Pte. Ltd..
• Michael Kamins, 2018. "The Problem of Inertia," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 6, pages 85-92, World Scientific Publishing Co. Pte. Ltd..
• Michael Kamins, 2018. "Price and Its Influence Upon Choice," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 7, pages 93-108, World Scientific Publishing Co. Pte. Ltd..
• Michael Kamins, 2018. "Deceptive Products: Consumer Confusion, Secondary Meaning and Dilution," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 8, pages 109-121, World Scientific Publishing Co. Pte. Ltd..
• Michael Kamins, 2018. "Marketing Manipulation by the Drug Companies is Enough to Make You Sick!," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 9, pages 123-138, World Scientific Publishing Co. Pte. Ltd..
• Michael Kamins, 2018. "Selling Tactics That Have the Potential to Deceive," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 10, pages 139-150, World Scientific Publishing Co. Pte. Ltd..
• Michael Kamins, 2018. "Deceptive Advertising and Promotional Techniques," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 11, pages 151-174, World Scientific Publishing Co. Pte. Ltd..
• Michael Kamins, 2018. "Political Advertising and Deception," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 12, pages 175-189, World Scientific Publishing Co. Pte. Ltd..
• Michael Kamins, 2018. "Manipulative Marketing Research from Questionnaire Design to Results," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 13, pages 191-207, World Scientific Publishing Co. Pte. Ltd..
• Michael Kamins, 2018. "Winning Strategies for Online Purchases (eBay, Priceline and StubHub)," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 14, pages 209-224, World Scientific Publishing Co. Pte. Ltd..
• Michael Kamins, 2018. "Wrapping It All Up," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 15, pages 225-232, World Scientific Publishing Co. Pte. Ltd..
• Wijnand Jongen, 2018. "Introduction," World Scientific Book Chapters, in: THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD, chapter 1, pages 6-8, World Scientific Publishing Co. Pte. Ltd..
• Wijnand Jongen, 2018. "The onlification of society," World Scientific Book Chapters, in: THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD, chapter 2, pages 10-24, World Scientific Publishing Co. Pte. Ltd..
• Wijnand Jongen, 2018. "Onlife retail in the smart economy," World Scientific Book Chapters, in: THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD, chapter 3, pages 26-48, World Scientific Publishing Co. Pte. Ltd..
• Wijnand Jongen, 2018. "Consumers in the sharing economy," World Scientific Book Chapters, in: THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD, chapter 4, pages 50-67, World Scientific Publishing Co. Pte. Ltd..
• Wijnand Jongen, 2018. "Sustainable shopping in the circular economy," World Scientific Book Chapters, in: THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD, chapter 5, pages 68-88, World Scientific Publishing Co. Pte. Ltd..
• Wijnand Jongen, 2018. "Winner takes all in the platform economy," World Scientific Book Chapters, in: THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD, chapter 6, pages 90-111, World Scientific Publishing Co. Pte. Ltd..
• Wijnand Jongen, 2018. "Power to the onlife consumer," World Scientific Book Chapters, in: THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD, chapter 7, pages 112-128, World Scientific Publishing Co. Pte. Ltd..
• Wijnand Jongen, 2018. "Orientation: the N=1 effect," World Scientific Book Chapters, in: THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD, chapter 8, pages 130-142, World Scientific Publishing Co. Pte. Ltd..
• Wijnand Jongen, 2018. "Selection: new paradigm of choice," World Scientific Book Chapters, in: THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD, chapter 9, pages 144-159, World Scientific Publishing Co. Pte. Ltd..
• Wijnand Jongen, 2018. "How to pay: no-click buying in the blockchain," World Scientific Book Chapters, in: THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD, chapter 10, pages 160-179, World Scientific Publishing Co. Pte. Ltd..
• Wijnand Jongen, 2018. "Delivery: the last mile dilemma," World Scientific Book Chapters, in: THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD, chapter 11, pages 180-200, World Scientific Publishing Co. Pte. Ltd..
• Wijnand Jongen, 2018. "Customer care: customer service becomes customer intimacy," World Scientific Book Chapters, in: THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD, chapter 12, pages 202-215, World Scientific Publishing Co. Pte. Ltd..
• Wijnand Jongen, 2018. "New business models," World Scientific Book Chapters, in: THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD, chapter 13, pages 216-235, World Scientific Publishing Co. Pte. Ltd..
• Wijnand Jongen, 2018. "Work and study in onlife retail," World Scientific Book Chapters, in: THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD, chapter 14, pages 236-253, World Scientific Publishing Co. Pte. Ltd..
• Wijnand Jongen, 2018. "The rise of the network society," World Scientific Book Chapters, in: THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD, chapter 15, pages 254-266, World Scientific Publishing Co. Pte. Ltd..
• Petra Leonora Cvitanović, 2018. "Perceived brand reliability of insurance companies as customer loyalty factor," EFZG Working Papers Series 1806, Faculty of Economics and Business, University of Zagreb.
• Merima Èinjareviæ Emir Agiæ Almir Peštek, 2018. "When Consumers are in Doubt, You Better Watch Out! The Moderating Role of consumer Skepticism and Subjective Knowledge in the Context of Organic Food Consumption," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, vol. 21(SCI), pages 1-14, December.
• Myslivcová, Světlana, 2018. "Innovative Human Resource Management," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2018), Split, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018, pages 212-218, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Stefańska, Magdalena & Knezevic, Blazenka & Stojkovic, Dragan, 2018. "Mobile Commerce and Consumers' Online Purchase Orientation in Poland, Croatia and Serbia," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2018), Split, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018, pages 276-285, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Cvitanović, Petra Leonora, 2018. "New Technologies in Marketing as Competitive Advantage," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2018), Split, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018, pages 294-302, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Grubor, Aleksandar & Jakša, Olja, 2018. "Social Media Marketing: Engaging with Consumers in Digital Era," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2018), Split, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018, pages 356-363, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Shakaib Farid, Dania & Ali, Mazhar, 2018. "Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics, pages 31-43.
  • Farid, Dania Shakaib & Ali, Mazhar, 2018. "Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country," MPRA Paper 87401, University Library of Munich, Germany.
• Ivan Djuric & Linde Gotz & Miranda Svanidze & Thomas Glauben & Ivan Djuric & Linde Gotz & Miranda Svanidze & Thomas Glauben, 2018. "Agricultural Market Integration in the Commonwealth of Independent States: What Are the Main Driving Forces and Challenges?," Chapters, in: Gokhan Egilmez (ed.), Agricultural Value Chain, IntechOpen.
  • Djuric, Ivan & Götz, Linde & Svanidze, Miranda & Glauben, Thomas, 2018. "Agricultural Market Integration in the Commonwealth of Independent States: What Are the Main Driving Forces and Challenges?," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics, pages 139-160.
• Sheeraz, Muhammad & Qadeer, Faisal & Masood, Mirha & Hameed, Imran, 2018. "Self-Congruence Facets and Emotional Brand Attachment: The Role of Product Involvement and Product Type," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics, pages 598-616.
• Schmallowsky, Katrin & Feuerhake, Christian, 2018. "Empirische Studie zum Messeverhalten von kleinen und mittleren Unternehmen in Mecklenburg-Vorpommern," Wismar Discussion Papers 05/2018, Hochschule Wismar, Wismar Business School.
• Hilgers-Sekowsky, Julia & Oral, Cansu & Schuster, Gabriele, 2018. "Trendstudie 2018: Lese- und Schreibverhalten der Generationen X, Y, Z," IUBH Discussion Papers - Marketing 1/2018, IUBH University of Applied Sciences.
• Engels, Barbara, 2018. "Datenschutzpräferenzen von Jugendlichen in Deutschland: Ergebnisse einer Schülerbefragung [The privacy preferences of young people in Germany: Results of a survey of school students]," IW-Trends – Vierteljahresschrift zur empirischen Wirtschaftsforschung, Institut der deutschen Wirtschaft (IW) / German Economic Institute, vol. 45(2), pages 3-26.
• Gesche, Tobias, 2018. "Reference Price Shifts and Customer Antagonism: Evidence from Reviews for Online Auctions," VfS Annual Conference 2018 (Freiburg, Breisgau): Digital Economy 181650, Verein für Socialpolitik / German Economic Association.
• Aleksandar Grubor & Olja Jaksa, 2018. "Internet Marketing as a Business Necessity," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 16(2), pages 265-274.

2017

• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Technology As The Primary Driver," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 1, pages 5-22, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Political–Legal, Economy, And Social Culture As The Main Drivers," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 2, pages 23-34, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Market As The Ultimate Driver," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 3, pages 35-53, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Product-Centric Perspective: Connectivity In Product Development," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 4, pages 65-83, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Customer-Centric Perspective: Connecting With The Digital Consumer," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 5, pages 85-100, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Human-Centric Perspective: Doing Good By Doing Well In The Connected World," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 6, pages 101-114, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Being Strategy: From Positioning To Confirmation," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 7, pages 123-136, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Core Tactic: From Differentiation To Codification," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 8, pages 137-152, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Value Indicator: From Brand To Character," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 9, pages 153-167, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Marketing Strategy For Value Exploration," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 10, pages 175-190, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Marketing Tactic For Value Engagement," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 11, pages 191-211, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Marketing Value With Values," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 12, pages 213-229, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Asia’S Local Champions," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 13, pages 237-250, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Asia’S Regional Players: Asia Vision, Local Actions," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 14, pages 251-270, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Asia’S Multinational Companies: Global Value, Regional Strategy, Local Tactics," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 15, pages 271-285, World Scientific Publishing Co. Pte. Ltd..
• Goran Vlašiæ Emanuel Tutek, 2017. "Drivers of Customer Centricity: Role of Environmental-level, Organization-level and Department-level Variables," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, vol. 20(2), pages 1-10, November.
• Litfin, Thorsten & Teckert, Özlem & Lamberz, Julia, 2017. "The Choice of Color, Topic and Toys: An Empirical Study of Gender Roles," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2017), Dubrovnik, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Dubrovnik, Croatia, 7-9 September 2017, pages 58-65, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Grubor, Aleksandar & Milovanov, Olja, 2017. "The Many Faces of Internet Marketing," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2017), Dubrovnik, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Dubrovnik, Croatia, 7-9 September 2017, pages 412-417, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Lamberz, Julia & Litfin, Thorsten & Meeh-Bunse, Gunther & Özlem, Teckert, 2017. "User-Friendly Website Design: A Combined Eye-Tracking Study," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2017), Dubrovnik, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Dubrovnik, Croatia, 7-9 September 2017, pages 459-466, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Chatzigeorgiou, Chryssoula & Christou, Evangelos & Simeli, Ioanna, 2017. "Delegate satisfaction from conference service quality and its impact on future behavioural intentions," EconStor Conference Papers 215864, ZBW - Leibniz Information Centre for Economics.
• Snir, Avichai & Levy, Daniel & Chen, Haipeng (Allan), 2017. "End of 9-endings, price recall, and price perceptions," Economics Letters, Elsevier, vol. 155(C), pages 157-163.
  • Snir, Avichai & Levy, Daniel & Chen, Haipeng, 2017. "End of 9-Endings, Price Recall, and Price Perceptions," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics, pages 157-163.
  • Avichai Snir & Daniel Levy & Haipeng (Allan) Chen, 2017. "End of 9-Endings, Price Recall, and Price Perceptions," Working Paper series 17-08, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel & Chen, Haipeng (Allan), 2017. "End of 9-Endings, Price Recall, and Price Perceptions," MPRA Paper 78085, University Library of Munich, Germany.
  • Avichai Snir & Daniel Levy & Haipeng Allan Chen, 2017. "End of 9-endings, price recall, and price perceptions," Post-Print hal-02387743, HAL.
• Sheeraz, Muhammad & Tanweer, Mariam & Khan, Kanwal Iqbal & Mahmood, Shahid, 2017. "Strengthening Consumer Brand Relationships through Consumer Engagement: Online Brand Communities in Landscape of Social Media," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics, pages 593-607.
• Reckmann, Tobias, 2017. "Intellectual Structure and Emancipation of Word of Mouth Research: A Bibliometric Analysis of a Multidisciplinary Research Field," EconStor Preprints 179913, ZBW - Leibniz Information Centre for Economics.
• Yoo, Bosul & Katsumata, Sotaro & Ichikohji, Takeyasu, 2017. "A Multi-Country Comparison of User Innovation Behaviors on Smartphone Applications," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society 168553, International Telecommunications Society (ITS).
• Zegners, Dainis, 2017. "Building an Online Reputation with Free Content: Evidence from the E-book Market," VfS Annual Conference 2017 (Vienna): Alternative Structures for Money and Banking 168293, Verein für Socialpolitik / German Economic Association.
• Dürr, Niklas S. & Engelstätter, Benjamin & Ward, Michael R., 2018. "Strategic microscheduling of movies," ZEW Discussion Papers 17-033, ZEW - Leibniz Centre for European Economic Research.
• Dunja Mestrovic, 2017. "Service quality, students' satisfaction and behavioural intentions in STEM and IC higher education institutions," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 15(1), pages 66-77.
• Aleksandar Grubor & Olja Milovanov, 2017. "Brand strategies in the era of sustainability," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 15(1), pages 78-88.
• Leszek Kozioł & Janusz Ząbek, 2017. "The concept of improvement of the product quality in the regulations on counteracting unfair market practices," Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie / The Malopolska School of Economics in Tarnow Research Papers Collection, Malopolska School of Economics in Tarnow, vol. 33(1), pages 55-69, March.
• Maksymilian Czeczotko & Anna Kudlińska-Chylak & Paulina Danielak & Hanna Górska-Warsewicz, 2017. "Brand perception versus the economic situation of consumers," Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie / The Malopolska School of Economics in Tarnow Research Papers Collection, Malopolska School of Economics in Tarnow, vol. 34(2), pages 47-58, June.
• Ermakov Yuri & Ermakova Mariya Y., 2017. "Marketing Orientation Activity Of The Modern Russian University," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, February.
• Ermakov Yuri & Starobinskaya Nadegda M., 2017. "Creative Advertising: The Concept, Strategy Implementation," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, February.
• Pogorilyak B.I., 2017. "Prerequisites For The Implementation Of The Frame Model In Marketing Planning," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, June.
• Ermakov Yuri & Kirillov Anatoly, 2017. "Partisan Marketing: Essence, Concepts And Features," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, June.
• Andreev S.N. & Dolgova M.V. & Yevseyeva J., 2017. "Desk Research Of The Market Of Components For Industrial Products," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Cerf, Moran & Garcia-Garcia, Manuel (ed.), 2017. "Consumer Neuroscience," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262036592, February.
• Jorge Vera & Andrea Trujillo, 2017. "Searching most influential variables to brand loyalty measurements: An exploratory study," Contaduría y Administración, Accounting and Management, vol. 62(2), pages 28-29, Abril-Jun.
• Rogelio Puente Díaz & Judith Cavazos Arroyo, 2017. "Material values: A study of some antecedents and consequences," Contaduría y Administración, Accounting and Management, vol. 62(4), pages 1214-1227, Octubre-D.
• Judith A. Chevalier & Yaniv Dover & Dina Mayzlin, 2017. "Channels of Impact: User Reviews when Quality is Dynamic and Managers Respond," NBER Working Papers 23299, National Bureau of Economic Research, Inc.
• Stefano DellaVigna & Matthew Gentzkow, 2019. "Uniform Pricing in U.S. Retail Chains," The Quarterly Journal of Economics, Oxford University Press, vol. 134(4), pages 2011-2084.
  • Stefano DellaVigna & Matthew Gentzkow, 2017. "Uniform Pricing in US Retail Chains," NBER Working Papers 23996, National Bureau of Economic Research, Inc.
• Yulia Nedelcheva, 2017. "Modern Urbanization And Its Impact On The Marketing Of Real Estates," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 5(1), pages 57-65.
• Savica Dimitrieska & Aleksandra Stankovska & Kyriakos Iliou, 2017. "Contemporary Ways To Promote A New Product," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 5(2), pages 51-60.
• Savica Dimitrieska & Aleksandra Stankovska & Tanja Efremova, 2017. "The Application Of Decision Rules When Buying A Middle-Class Automobile," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 13(1), pages 181-190.
• T. Tony Ke & Baojun Jiang & Monic Sun, 2017. "Peer-to-Peer Markets with Bilateral Ratings," Working Papers 17-01, NET Institute.
• Popov Oleksandr & Serdyukov Konstantin, 2017. "Estimation of structural organization of corporate relations at forming of corporation development strategy," Technology audit and production reserves, 4(36) 2017, Socionet;Technology audit and production reserves, vol. 4(5(36)), pages 44-49.
• Solodova Olga & Golubyonkova Olena, 2017. "Research of factors that influence the trademark policy of an enterprise," Technology audit and production reserves, 6(38) 2017, Socionet;Technology audit and production reserves, vol. 6(4(38)), pages 34-39.
• Lisun Yanina, 2017. "Investigation of relationship marketing in the franchising activity of trade companies," Technology audit and production reserves, 5(37) 2017, Socionet;Technology audit and production reserves, vol. 5(4(37)), pages 13-19.
• Dligach Andrii, 2017. "Development of marketing strategies in system-reflexive marketing," Technology audit and production reserves, 5(37) 2017, Socionet;Technology audit and production reserves, vol. 5(4(37)), pages 34-40.
• Venkatesh, Alladi & Crockett, David & Cross, Samantha & Chen, Steven, 2017. "Ethnography for Marketing and Consumer Research," Foundations and Trends(R) in Marketing, now publishers, vol. 10(2), pages 61-151, January.
• Torelli, Carlos J. & Rodas, Maria A. & Stoner, Jennifer L., 2017. "The Cultural Meaning of Brands," Foundations and Trends(R) in Marketing, now publishers, vol. 10(3), pages 153-214, May.
• Foutz, Natasha Zhang, 2017. "Entertainment Marketing," Foundations and Trends(R) in Marketing, now publishers, vol. 10(4), pages 215-333, October.
• Mahdavi, Mojtaba & Olsen, Tava Lennon, 2017. "Designing Effective Supply Chains in Strategic Alignment with Demand Characteristics and Market Requirements," Foundations and Trends(R) in Technology, Information and Operations Management, now publishers, vol. 10(2), pages 89-208, June.
• Hristo Katrandjiev & Antonia Delistavrou & Irene Tilikidou, 2017. "Understanding Ethical Consumption: Types and Antecedents," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 612-633, December.
• Krum Alexandrov, 2017. "Marketing – 115," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 5-12, February.
• Nikolay Shterev & Dariel Ignatov, 2017. "Marketing Organization of Services," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 104-112, October.
• Roşca Vlad I., 2017. "Hitting the Post: A Statistical Analysis on Declining Attendance Figures in the Romanian Liga 1 Football Championship (2014/2015)," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 02, June.
• Perju-Mitran Alexandra, 2017. "Professional and Unprofessional Use of Social Media Differences in Modelling Social Media Marketing Message Reactions," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 04, December.
• Michal Stoklasa, 2017. "Consumer Ethnocentrism of Moravian-Silesian Region: Comparison of CETSCALE Research 2013/17," Working Papers 0037, Silesian University, School of Business Administration.
• Veronika Braciníková & Kateřina Matušínská, 2017. "Marketing Approach in Financial Services Area," Working Papers 0039, Silesian University, School of Business Administration.
• Radka Bauerová & Martin Klepek, 2017. "The Theoretical Framework for the Application of the TAM in Online Grocery Shopping," Working Papers 0044, Silesian University, School of Business Administration.
• Martin Klepek, 2017. "Faktory zákaznické angažovanosti ke značkám v prostředí sociálních sítí v ČR," Working Papers 0046, Silesian University, School of Business Administration.
• Balogh Peter & Nagy Richard, 2017. "A Case Study Of An Alternate Source Of Protein: What Do The Consumers Think About Entomophagy?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 731-737, July.
• Anca Constantinescu-Dobra & Madalina-Alexandra Cotiu, 2017. "Difeferences In Candidates Information Needs When Choosing The Faculty To Attend In The Technical Field," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 779-788, July.
• Ioana Ancuta Iancu, 2017. "Online Trading Platforms. A Situation Analysis Of 2016," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 789-795, July.
• Ghassan Shakhshir, 2017. "The Effect Of Merchandising On Food Products In The Romanian Retail Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 841-852, July.
• Claudia Stoian (Bobalca) & Magdalena Danilet, 2017. "Customer Satisfaction And Trust - Are They Related With Buying Frequency And The Length Of The Relation?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 853-860, July.
• Ariana Emanuela Tal, 2017. "The Impact Of Social Media On The Relationship Between Businesses And Customers," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 861-868, July.
• Oana Tugulea & Claudia Stoian (Bobalca), 2017. "Is Income Correlated To Assessment Of Credibility Dimensions Of Commercial Websites?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 869-876, July.
• Anca Constantinescu-Dobra & Veronica Maier, 2017. "Student Segmentation For Online Dentistry," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 388-396, December.
• Rahim A. Ganiyu, 2017. "Customer Satisfaction And Loyalty: A Study Of Interrelationships And Effects In Nigerian Domestic Airline Industry," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 2(1), pages 7-20, March.
• Joseph Edewor Agbadudu & Simon Ayo Adekunle, 2017. "Distribution Channel Intensity Among Table Water Producers In Nigeria," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 2(2), pages 56-66, September.
• Bosul Yoo & Sotaro Katsumata & Takeyasu Ichikohji, 2017. "The Impact of Customer Orientation on Quantity and Quality of User-Generated Content: A Multi-Country Case Study of Mobile Applications," Discussion Papers in Economics and Business 17-12, Osaka University, Graduate School of Economics.
• Noriko Fujita, 2017. "Omission bias under risks and Japanese companies stagnation in emerging markets: Managers f information gaps between head office and local office," Discussion Papers in Economics and Business 17-24, Osaka University, Graduate School of Economics.
• David Fielding & Stephen Knowles & Kirsten Robertson, 2017. "When does it matter how you ask? Cross-subject heterogeneity in framing effects in a charitable donation experiment," Working Papers 1701, University of Otago, Department of Economics, revised Jan 2017.
• Fanny Reniou & Aurélien Rouquet & Jean-Baptiste Suquet & Dilip Subramanian, 2017. "Réclamations « déviantes » des clients : Quelles réponses pour les organisations? - Managing « deviant » customer complaints : what answer can organisations adopt?," Revue Finance Contrôle Stratégie, revues.org, vol. 20(3), pages 81-101, September.
• Anna Lu, 2017. "Consumer Stockpiling and Sales Promotions," Discussion Papers of DIW Berlin 1680, DIW Berlin, German Institute for Economic Research.
• Anna Lu, 2017. "Inference of Consumer Consideration Sets," Discussion Papers of DIW Berlin 1681, DIW Berlin, German Institute for Economic Research.
• Howell, John R. & Ebbes, Peter & Liechty, John & Jenkins, Porter, 2017. "Gremlins in the Data: Identifying the Information Content of Research Subjects," HEC Research Papers Series 1223, HEC Paris.
• Stourm, Ludovic & Iyengar, Raghuram & Bradlow, Eric, 2017. "A Flexible Demand Model for Complements Using Household Production Theory," HEC Research Papers Series 1225, HEC Paris.
• Stourm, Valeria & Bradlow, Eric & Fader, Peter, 2017. "Do Stakeholder Orientation and Environmental Proactivity Impact Firm Profitability?," HEC Research Papers Series 1242, HEC Paris.
• Tuba Parlar & Songul Kakilli Acaravci, 2017. "Using Data Mining Techniques for Detecting the Important Features of the Bank Direct Marketing Data," International Journal of Economics and Financial Issues, Econjournals, vol. 7(2), pages 692-696.
• Moujan Shahriarpour & Akbar Alam Tabriz, 2017. "The Importance of Green Supply Chain Management and Its Role in Marketing Management," International Journal of Economics and Financial Issues, Econjournals, vol. 7(3), pages 265-269.
• Fayez B. Shriedeh & Noor Hasmini Abd. Ghani, 2017. "Service Quality as an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 15-19.
• Badri Abbasi, 2017. "Relationship between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 26-33.
• Sebastian Kot & Sebastian Kot & Michal Kucharski, 2017. "Real Value of Advertising Value Equivalent in Sport Sponsorship," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 34-42.
• Meyske A. Rahantoknam & Meyske A. Rahantoknam & Wellem A. Teniwut & Anna M. Ngabalin, 2017. "Loyalty or Inertia? Customer Perspective on Traditional Micro-retailing of Fisheries Commodities in Small Islands Coastal Area," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 137-144.
• Hasnizam Shaari & Intan Shafinaz Ahmad, 2017. "Brand Resonance Behavior among Online Brand Community," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 209-215.
• Ganesh Prasad Neupane, 2017. "Heuristics as an Aid to Inter-organizational Value Creation," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 238-244.
• Siti Hasnah Hassan & T. Ramayah Thurasamy & Wai Yee Lo, 2017. "E-lifestyle, Customer Satisfaction and Loyalty among Mobile Subscribers in Thailand," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 354-362.
• Gengeswari Krishnapillai & Kwok See Ying, 2017. "The Infl uence of Electronic-Word-of-Mouth on Travel Intention among Foreign Students in Malaysia: Does Gender Really Matter?," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 475-483.
• Aris Tri Haryanto & Tulus Haryono & Hunik Sri Runing Sawitri, 2017. "Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 484-491.
• Zainurin Bin Dahar & Husam A. Kokash & Fadilah Sulaiman, 2017. "Can Price Sway Children Preference? Preliminary Experiment among Malay Children," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 492-498.
• Bidyut Jyoti Gogoi, 2017. "Effect of Store Design on Perceived Crowding and Impulse Buying Behavior," International Review of Management and Marketing, Econjournals, vol. 7(2), pages 180-186.
• Liga Surydana, 2017. "Service Quality, Customer Value and Patient Satisfaction on Public Hospital in Bandung District, Indonesia," International Review of Management and Marketing, Econjournals, vol. 7(2), pages 187-192.
• Dinmukhamed Kelesbayev & Kuatbek Kalykulov & Yermek Yertayev & Altynay Turlybekova & Akhmet Kamalov, 2017. "Expressions Creating Confusion among Elements of Promotion Mix: Sales Promotion," International Review of Management and Marketing, Econjournals, vol. 7(2), pages 193-196.
• Amer Al Shishany & Radwan Kharabsheh & Waed Elnsour & Jackson Adams, 2017. "The Future of Group Decision Support System Supported Meetings: Perceiving the Value and the Need for Competitive Strategies," International Review of Management and Marketing, Econjournals, vol. 7(2), pages 263-271.
• Hatice Aydýn & Cemal Zehir, 2017. "What Type Relationship Do We Have with Our Brands? Is the Name of this Relationship Brand Romance?," International Review of Management and Marketing, Econjournals, vol. 7(2), pages 272-283.
• Katarina Gubiniova & Gabriela Pajtinková Bartáková, 2017. "Deceptive Practices Used in Contemporary Marketing Communication and their Evaluation from Customer Perspective in Slovak Republic," International Review of Management and Marketing, Econjournals, vol. 7(2), pages 300-307.
• Mohammad Zulfeequar Alam, 2017. "Exploring Shopper Insights of Social Media Use in Saudi Arabia," International Review of Management and Marketing, Econjournals, vol. 7(2), pages 326-333.
• Gholamreza Barshan & Alireza Elahi & Najaf Aghaei, 2017. "Impact of Service Quality on Satisfaction, Loyalty and Intention to Revisit of Sport Customers: The Case Study of Swimming Pools in Alborz Province," International Review of Management and Marketing, Econjournals, vol. 7(2), pages 334-339.
• Samer M. Al-Mohammad, 2017. "The Impact of Social Websites Over Jordanian Students’ Intentions of Active Political Participation: An Application of Theory of Planned Behavior," International Review of Management and Marketing, Econjournals, vol. 7(3), pages 1-16.
• Safura M. Kallier, 2017. "The Influence of Real-time Marketing Campaigns of Retailers on Consumer Purchase Behavior," International Review of Management and Marketing, Econjournals, vol. 7(3), pages 126-133.
• Carla Hapsari & Jol Stoffers & Agus Gunawan, 2017. "The Influence of Perceived Cultural and Business Distance on International Marketing Strategy Decisions; A Case Study of Telkom Indonesia International," International Review of Management and Marketing, Econjournals, vol. 7(3), pages 238-245.
• Feliks Anggia & Ubud Salim & Sunaryo Sunaryo & Solimun Solimun, 2017. "Moderation of Personal Relations on Sustainable Competitive Advantages, Customer Relationship Management, and Marketing Performance: Study on small scale business of Leather Products Marketers in East," International Review of Management and Marketing, Econjournals, vol. 7(4), pages 74-82.
• Hotman Panjaitan & Djunaedi Djunaedi, 2017. "Product Advantage, Customer Relationship Marketing, and Service Quality on Customer Satisfaction of Bank Syariah Mandiri in Surabaya," International Review of Management and Marketing, Econjournals, vol. 7(4), pages 122-130.
• Bambang Suratman & Yoyok Soesatyo & Raya Sulistyowati & Waspodo Tjipto Subroto, 2017. "Development Model and Small Medium Industry Strategy in Gerbang Kertosusilo Indonesia," International Review of Management and Marketing, Econjournals, vol. 7(4), pages 171-179.
• Mohammad Nayef Alsarayreh & Kafa Hmoud Abdallah Al Nawaiseh & Mohammad Sultan Majed Mahasneh & Mohammed Abdul Razzaq Abu Rumman, 2017. "Medical Tourism and Its Role in Marketing Jordan Abroad," International Review of Management and Marketing, Econjournals, vol. 7(4), pages 180-185.
• Umbas Krisnanto, 2017. "Purchase Behavior of Rare Products: The Case of Vespa in Indonesia," International Review of Management and Marketing, Econjournals, vol. 7(4), pages 26-33.
• Hotman Panjaitan & Nur Laely, 2017. "The Role of Relationship Marketing, and Satisfaction As Variable Mediation: Study at Bank BPR UMKM East Java in Surabaya," International Review of Management and Marketing, Econjournals, vol. 7(5), pages 105-112.
• Ehsan Ajamhasani & Vahid Sanavi Garousianb, 2017. "Investigation and Selection of Overseas Suppliers with Emphasis on Risk Indicators in Iran," International Review of Management and Marketing, Econjournals, vol. 7(5), pages 124-130.
• Nasim Khoshbahar Azar & Hormoz Mehrani, 2017. "The Effect of Relationship Marketing Orientation on Brand Equity (Case Study: Privileged Branches of Sepah Bank in Tehran)," International Review of Management and Marketing, Econjournals, vol. 7(5), pages 153-163.
• Sulistiyani Sutarlan, 2017. "Technical Innovation Model in Improving Marketing Performance," International Review of Management and Marketing, Econjournals, vol. 7(5), pages 171-177.
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• R. Abdul Maqin & Nevi Hendri, 2017. "Comparative Analysis: The Effect of Macro and Micro Environment on Marketing Strategy and Marketing Performance of Small Medium Enterprises (Survey on Group of Small Medium Enterprises of Food and Non," International Review of Management and Marketing, Econjournals, vol. 7(5), pages 70-76.
• Onur ÇELÝK, 2017. "Mobil Telefon Satýn Alýmlarýnda Hedonik Tüketim: Adana Örneði," Isletme ve Iktisat Calismalari Dergisi, Econjournals, vol. 5(1), pages 21-27.
• Murat AKIN & Murat TOKSARI, 2017. "Sanal Maðazacýlýkta E-Hizmet Kalitesinin E-Sadakate Etkisi," Isletme ve Iktisat Calismalari Dergisi, Econjournals, vol. 5(1), pages 48-59.
• Deniz ZEREN & Nilüfer GÖKDAÐLI, 2017. "Marka Prestiji ve Marka Kredibilitesinin Satýn Alma Niyeti Üzerindeki Etkisi," Isletme ve Iktisat Calismalari Dergisi, Econjournals, vol. 5(2), pages 91-102.
• Semir Ölmez & Hanifi Murat Mutlu, 2017. "Ýliþki Kalitesi Deðiþkenlerinin Lojistik Performansý Üzerine Etkileri," Isletme ve Iktisat Calismalari Dergisi, Econjournals, vol. 5(4), pages 79-90.
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• Gutiérrez Flórez, Lorena Estefania & Correa Escobar, Maria Isabel & Henao Restrepo, Andrés & Arango Botero, Diana & Valencia Arias, Alejandro, 2017. "Influence of social networks on the purchase decisions of university students," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Otegui Castillo, Josu, 2017. "La realidad virtual y la realidad aumentada en el proceso de marketing," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• Miguel Angel Olivares Urbina & Enrique Corona Sandoval & María Fernanda Gutiérrez Velarde, 2017. "Strategy And Longevity In Business: Hotel Avenida, Cancun, Mexico Case Study," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 8(1), pages 67-77.
• Cristóbal Fernández Robin & Diego Yáñez Martínez & Paulina Santander Astorga & Jorge Cea Valencia & Ricardo Mery Medel, 2017. "Craft Beer Consumer Behavior, Comportamiento Del Consumidor De Cerveza Artesanal," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 5(1), pages 17-23.
• Rosario Cruz Solís & Juan Carlos Mandujano Contreras & María Fernanda Ramos Alegría & Concepción Reyes de la Cruz, 2017. "Market Research To Determine The Feasibility Of Implementing An English Language Teaching School In Villahermosa, Tabasco, Estudio De Mercado Para Determinar La Factibilidad De Implementar Una Escuela," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 5(1), pages 65-77.
• Berenice Luna Ponce & Jose Luis Martinez Flores & Patricia Cano-Olivos & Alejandra Aldrette-Malacara, 2017. "Conceptual Model For The Allocation Of Shelf Space In Small And Medium Enterprises, Modelo Conceptual Para La Asignacion De Espacios En Anaquel A Mipymes," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 5(3), pages 85-97.
• Eduardo Montoya Reyes & Carolina Trejo Alba & Hildelisa Karina Landeros Lorenzana & Ma Teresa Perez Llerenas & Gloria Azucena Torres de Leon & Alonso Hernández Guitron, 2017. "City Branding Assessment Indexes, An Urban Sustainability Parameter, Indices De Valoracion De La Marca Ciudad, Un Parametro De Sustentabilidad Urbana," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 5(4), pages 45-56.
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• Natalia MANEA, 2017. "Ways to Improve the Quality of Higher Education by Studying Perceptions of the Teachers," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 4(1), pages 252-257, November.
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• Katarina Durdenic, 2017. "Crowdfunding - Croatian legal perspective and comparison to other sources of financing," Public Sector Economics, Institute of Public Finance, vol. 41(2), pages 259-287.
• Oscar Claveria, 2017. "“What really matters is the economic performance: Positioning tourist destinations by means of perceptual maps”," AQR Working Papers 201707, University of Barcelona, Regional Quantitative Analysis Group, revised Jul 2017.
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• Bocoum, Fadima & Grimm, Michael & Hartwig, Renate & Zongo, Nathalie, 2017. "Nudging Households to Take Up Health Insurance: Evidence from a Randomized Experiment in Burkina Faso," IZA Discussion Papers 10744, Institute of Labor Economics (IZA).
• Dr. Monika Garg, 2017. "Implication of Efficient Market Hypothesis for Investment Decisions," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 12(2), pages 135-141, October.
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• Hsiu-Hua Chang, 2017. "Consumer Socially Sustainable Consumption: The Perspective toward Corporate Social Responsibility, Perceived Value, and Brand Loyalty," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, vol. 13(2), pages 167-191, August.
• Wen-Kuo Chen & Dong-Shang Chang & Chun-Cheng Chen, 2017. "The Role of Utilitarian and Hedonic Values on Users' Continued Usage and Purchase Intention in a Social Commerce Environment," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, vol. 13(2), pages 193-220, August.
• Truong Hoang Anh Tho & Chih-Hung Wang & Ya-Yun Tang, 2017. "Exploring the Effect of TV Sponsorship on Sponsor Brand Commitment in an Emerging Economy," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, vol. 13(2), pages 221-239, August.
• Magdalena DANILET & Olesia MIHAI & Anca Maria CLIPA, 2017. "EU's metaphorical representation in the Moldovan economic press," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 9(2), pages 97-111, August.
• Silvio John Camilleri & Denise Ellul, 2017. "Younger Customers' Outlooks when Selecting and Changing a Financial Services Provider: The Case of Maltese Students," International Journal of Financial Research, International Journal of Financial Research, Sciedu Press, vol. 8(2), pages 51-63, April.
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• Agárdi, Irma & Berezvai, Zombor & Alt, Mónika-Anetta, 2017. "A nemzetközi diverzifikáció, az innováció és a teljesítmény kapcsolata az európai élelmiszer-kiskereskedelemben [International diversification and the innovation activity and performance of leading," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(7), pages 805-822.
• Tao-Hung LIN, 2017. "Service innovation, perceived values, and post-purchase behavior," Turkish Economic Review, KSP Journals, vol. 4(3), pages 301-307, September.
• Tao-Hung LIN, 2017. "Service innovation, experience marketing, and post-purchase behavior: The case of Team working in a direct marketing organization," Journal of Social and Administrative Sciences, KSP Journals, vol. 4(3), pages 273-282, September.
• Krämer, Florentin & Schmidt, Klaus M. & Spann, Martin & Stich, Lucas, 2017. "Delegating pricing power to customers," Munich Reprints in Economics 49870, University of Munich, Department of Economics.
• Sarah Magnotta, 2017. "A Conceptual Framework of A Customer’s Perception of Retail Salesperson Opportunism," International Journal of Business and Social Research, LAR Center Press, vol. 7(11), pages 1-8, November.
• Stephen Banahene, 2017. "The Impact of Brand Personality and Students’ Self-Concept on Brand Engagement," International Journal of Business and Social Research, LAR Center Press, vol. 7(8), pages 12-25, August.
• Malgorzata Bartosik-Purgat & Oxana Filipchuk & Michael B. Hinner, 2017. "Communication and Consumer Activities of Social Networking Sites Users: Cases from Germany, Poland and Russia," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 15(4 (Winter), pages 341-363.
• Sarah Magnotta, 2017. "A Conceptual Framework of A Customer’s Perception of Retail Salesperson Opportunism," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 7(11), pages 1-8, November.
• Stephen Banahene, 2017. "The Impact of Brand Personality and Students’ Self-Concept on Brand Engagement," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 7(8), pages 12-25, August.
• Savica Dimitrieska & Ljiljana Koneska & Kostadinka Gavazova Kozareva & Jasna Teofilovska, 2017. "The Power Of Private Brands," CBU International Conference Proceedings, ISE Research Institute, vol. 5(0), pages 114-119, September.
• Elina Gaitniece, 2017. "Online Recommendation Systems’ Usage By Companies In Baltic Countries," CBU International Conference Proceedings, ISE Research Institute, vol. 5(0), pages 128-131, September.
• Carmen Balan, 2017. "Nike On Instagram: Themes Of Branded Content And Their Engagement Power," CBU International Conference Proceedings, ISE Research Institute, vol. 5(0), pages 13-18, September.
• Magdalena Hofman-Kohlmeyer, 2017. "Customer Engagement With A Brand In The Context Of Social Media," CBU International Conference Proceedings, ISE Research Institute, vol. 5(0), pages 172-177, September.
• Martin Hudák & Radovan Madleňák & Veronika Brezániová, 2017. "The Impact Of Advertisement On Consumer’S Perception," CBU International Conference Proceedings, ISE Research Institute, vol. 5(0), pages 187-191, September.
• Dragomir Popov & Femi Odebiyi, 2017. "Pricing Models In A Captive Market: A Case Study Of Lcc Dormitories," CBU International Conference Proceedings, ISE Research Institute, vol. 5(0), pages 389-395, September.
• Vyara Kyurova & Dilyana Yaneva, 2017. "Research On The Impact Of The Corporate Image On The Competitiveness Of Interior Design Enterprises," CBU International Conference Proceedings, ISE Research Institute, vol. 5(0), pages 495-498, September.
• Ludmila Bahmane, 2017. "A Turbulent Business Environment As A Criteria Of Optimal Strategy To Enter International Markets," CBU International Conference Proceedings, ISE Research Institute, vol. 5(0), pages 6-12, September.
• Etienne Gagnon & David López-Salido & Jason Sockin, 2017. "The Cyclicality of Sales, Regular, and Effective Prices: Business Cycle and Policy Implications: Comment," American Economic Review, American Economic Association, vol. 107(10), pages 3229-3242, October.
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• Jake Bowers & Nathaniel Higgins & Dean Karlan & Sarah Tulman & Jonathan Zinman, 2017. "Challenges to Replication and Iteration in Field Experiments: Evidence from Two Direct Mail Shots," American Economic Review, American Economic Association, vol. 107(5), pages 462-465, May.
• Leemore Dafny & Christopher Ody & Matt Schmitt, 2017. "When Discounts Raise Costs: The Effect of Copay Coupons on Generic Utilization," American Economic Journal: Economic Policy, American Economic Association, vol. 9(2), pages 91-123, May.
  • Leemore Dafny & Christopher Ody & Matthew Schmitt, 2016. "When Discounts Raise Costs: The Effect of Copay Coupons on Generic Utilization," NBER Working Papers 22745, National Bureau of Economic Research, Inc.
• Ali Hortaçsu & Seyed Ali Madanizadeh & Steven L. Puller, 2017. "Power to Choose? An Analysis of Consumer Inertia in the Residential Electricity Market," American Economic Journal: Economic Policy, American Economic Association, vol. 9(4), pages 192-226, November.
  • Ali Hortaçsu & Seyed Ali Madanizadeh & Steven L. Puller, 2015. "Power to Choose? An Analysis of Consumer Inertia in the Residential Electricity Market," NBER Working Papers 20988, National Bureau of Economic Research, Inc.
• Gabriel Bratucu & Alexandra Palade (Zamfirache) & Anca Madar & Nicoleta Andreea Neacsu, 2017. "Competition on the University Educational Services Market in Romania and the Protection of Students’ Rights and Interests," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(45), pages 414-414, May.
• Gheorghe Epura & Bianca Tesca?iu & Raluca Dania Todor & Karin-Andreea Sasu, 2017. "Responsible Consumption – Source of Competitive Advantages and Solution for Tourist Protection," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(45), pages 447-447, May.
• Norbert Haydam & Theodor Purcarea & Tudor Edu & Iliuta Costel Negricea, 2017. "Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(45), pages 528-528, May.
• Yasin Galip Gencer & Ulas Akkucuk, 2017. "Measuring Quality in Automobile Aftersales: AutoSERVQUAL Scale," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(44), pages 110-110, February.
• Nicolae Al. Pop & Corina Pelau, 2017. "Correlations within the EFQM Business Excellence Model by Applying a Factor Analysis," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(44), pages 1-28, February.
• Joanna Korpus, 2017. "Rebranding in the Banking Industry Following Mergers and Acquisitions on the Polish Market," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 107-114, July.
• Beata Tarczydło, 2017. "Neuromarketing Research and its Application in Marketing Activities. Some Examples," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 115-120, July.
• Jadwiga Stobiecka, 2017. "Typology of Polish Consumers in Regard to their Sustainable Behaviour," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 121-130, July.
• Kamel Ben Youssef & Massimo Caiazzo & Natahlie Savary, 2017. "How Does Color Strategy Create the Social Value: A Multi-Case Study Approach," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 15-30, July.
• Krzysztof Błoński, 2017. "Generational Segmentation in Selected European Countries - Analysis of Secondary Data," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 163-171, July.
• Ulvi Cenap Topçu, 2017. "Girding for Prestige: A Study on Conspicuous Consumption, Social Status Display and Materialism," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 184-191, July.
• Zaki Bhaya & Zaid Al-Dulaimi & Basim Jassmy, 2017. "Financial and Non-Financial Measures for Measuring Marketing Perfor-mance: A Theoritical Review," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 192-203, July.
• Bistra Vassileva, 2017. "Agile Marketing Strategies: How to Transform the Customer-Brand Dynamics in Services," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 204-213, July.
• Emel Demir Askeroğlu, 2017. "A Study on the Effects of Digital Life and Instagram Celebrities on Life Styles of Youth as a Popular Cultural Element," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 214-220, July.
• Maria Johann, 2017. "Cross-cultural Differences in Tourism Product Preferences," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 31-40, July.
• Yana Balashova-Kostadinova, 2017. "Comparative Advantages Related to a Municipality – the Experts View," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 41-52, July.
• Manuela Ivanova, 2017. "Identifying Areas of Information Asymmetry on Foods Labels," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 60-67, July.
• Evgeniya Tonkova, 2017. "Applied Aspects of Automated Pricing in B2C Marketing," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 68-73, July.
• Antoniya Boykova, 2017. "Collaboration between Consumers and Companies in Generating Ideas for Product Development," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 74-82, July.
• Yuanfei Guo & Mary FitzPatrick & Roy Larke, 2017. "Use of Digital Technologies in Consumer Fitness Practices: Insights from Service-Dominant Logic," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 8-14, July.
• Polixenia Aurora Roman (Parescura), 2017. "Consumer Behaviour Characteristics in Optometry and Optical Dispensing Sector," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 83-89, July.
• Vanya Kraleva, 2017. "Understanding Voluntary Simplifiers in Bulgaria," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 90-96, July.
• Malte Behrmann, 2017. "Digital Revolutions affecting Distribution within the Games Sector," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 116-123, October.
• Bistra Vassileva & Yordan Ivanov, 2017. "“3G” Business Model for Marketing 4.0: Implications for Circular Economy," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 124-134, October.
• Anca Francisca Cruceru & Daniel Moise, 2017. "Marketing Capabilities and Selling Capabilities. Implementing a Framework Guide for a Business Performance," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 135-141, October.
• Mihai Ioan Rosca & Laura Daniela Tănase, 2017. "Profile Evolution Analysis of the Persons with a Healthy Lifestyle," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 152-163, October.
• Sarah Fakhir, 2017. "The Moderating Factors of Click on Intrusive Online Advertising," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 164-170, October.
• Pensri, Jaroenwanit & Supot Deboonmee & Uraiporn Kattiyapornpong, 2017. "The Development of Innovative Product Concept: A Case of Organic Rice in Thailand," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 171-180, October.
• Ricardo Correia & Jorge Lengler, 2017. "Competences and Managerial Profile as Drivers of Hotel Internationalization: Implications on Firm´s Internationalization Strategy Pattern," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 181-193, October.
• Marcello Tedeschi & Giovanna Galli & Maria Cristiana Martini, 2017. "On and Off-line Purchase Intention: the Role of Brand Trust as Moderator of Risk Perception," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 194-203, October.
• Evgeniya Tonkova, 2017. "Specific Applications of Weather-Based Marketing," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 204-209, October.
• Anne Maria Stefani, 2017. "The Brand Effect - Living the Brand in Negotiations," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 210-215, October.
• Philipp Hübner, 2017. "Why Do Customers Use Smartphones for Shopping in Omnichannel Environments? Proposition and Testing the Factor Structure of Items for Customer–Smartphone Structural Equation Model (PLS-SEM)," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 22-29, October.
• Evgeniya Tonkova & Sevdalina Hristova & Dancho Petrov, 2017. "Marketing Approaches to Attract Investments in Municipalities," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 222-229, October.
• Plamena Palamarova, 2017. "Assessment of Communication Effects: Cultural Events in Varna, Bulgaria," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 230-239, October.
• Andreea Pachițanu, 2017. "Social Media Instruments’ Evolution and Importance for the Marketing Communications Mix - An International Social Media Experts Analysis," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 240-248, October.
• Cristiana Sangiorzan & Mihaela Constantinescu, 2017. "Experiential Marketing and Advertising Efficiency – a Marketing Experiment," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 249-257, October.
• Ionel Dumitru & Narcisa Ciobotar & Silvia Elena Cristache & Florica Georgeta Rotaru, 2017. "The Effects of Smoking on the Health of the Urban Population," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 258-271, October.
• Manuela Pilato & Hugues Séraphin & Claudio Bellia & Ștefan Căescu, 2017. "Challenging the Negative Image of Destinations at Pre-visit Stage Using Food and Food Events as an Educational Tool: The Case of Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 35-45, October.
• Bistra Vassileva, 2017. "Marketing Strategies for Responsible Tourism: Challenges and Opportunities," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 46-56, October.
• Carmen Bălan, 2017. "Modern Retailers: How Intense, Engaging and Differentiating Is Their Communication on Facebook?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 67-76, October.
• Andriani Kusumawati, 2017. "Consumer Attitudes toward Online Behavioural Advertising: The Social Media Involvement," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 88-94, October.
• Krisztina Bence, 2017. "Commodities Produced by Religious Communities on the Food Market: Competitive Advantage or Ruining Reputation?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 95-104, October.
• Agnieszka Chomiuk & Katarzyna Gabryelewicz, 2017. "Efficiency of social enterprises in meeting social and business goals," Ekonomia Społeczna/Social Economy, Collegium of Economy and Public Administration, vol. 1, pages 72-83.
• Timothy J. Richards & Gordon J. Klein & Celine Bonnet & Zohra Bouamra-Mechemache, 2020. "Strategic Obfuscation and Retail Pricing," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 57(4), pages 859-889, December.
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• Timothy J Richards & Celine Bonnet & Zohra Bouamra-Mechemache, 2018. "Complementarity and bargaining power," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 45(3), pages 297-331.
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• Richards, Timothy J. & Hamilton, Stephen F. & Yonezawa, Koichi, 2018. "Retail Market Power in a Shopping Basket Model of Supermarket Competition," Journal of Retailing, Elsevier, vol. 94(3), pages 328-342.
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  • Richards, Timothy J. & Hamilton, Stephen F., 2017. "Retail Market Power in a Shopping Basket Model of Supermarket Competition," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258092, Agricultural and Applied Economics Association.
  • Richards, Timothy & Hamilton, Stephen, 2016. "Retail Market Power in a Shopping Basket Model of Supermarket Competition," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235801, Agricultural and Applied Economics Association.
• Jacopo Bonan & Pietro Battiston & Jaimie Bleck & Philippe LeMay-Boucher & Stefano Pareglio & Bassirou Sarr & Massimo Tavoni, 2017. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," Working Papers 2017.47, Fondazione Eni Enrico Mattei.
  • Bonan, Jacopo & Battiston, Pietro & Bleck, Jaimie & LeMay-Boucher, Philippe & Pareglio, Stefano & Sarr, Bassirou & Tavoni, Massimo, 2017. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," MITP: Mitigation, Innovation and Transformation Pathways 263486, Fondazione Eni Enrico Mattei (FEEM).
  • Jacopo Bonan & Pietro Battiston & Jaimie Bleck & Philippe LeMay Boucher & Stefano Pareglio & Bassirou Sarr & Massimo Tavoni, 2018. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," Development Working Papers 431, Centro Studi Luca d'Agliano, University of Milano.
  • Jacopo Bonan & Pietro Battiston & Jaimie Bleck & Philippe LeMay-Boucher & Stefano Pareglio & Bassirou Sarr & Massimo Tavoni, 2020. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," Working Papers 442, University of Milano-Bicocca, Department of Economics, revised May 2020.
• Syrengelas, Konstantinos & Lewis, Karen Elizabeth & Grebitus, Carola & Nayga, Rodolfo M. Jr, 2017. "Consumer Preferences for Natural Beef," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 251926, Southern Agricultural Economics Association.
• Wang, Chunxiao & Florkowski, Wojciech J. & Yang, Zhenyong & Li, Yanan, 2017. "Perceptions of selected aquaculture practices: Shanghai residents’ views on water and feed quality," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 252814, Southern Agricultural Economics Association.
• Magdalena Danilet & Claudia Stoian (Bobâlca), 2017. "Using Zmet For Investigating The Role Of Social Media In The Employment Process," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 19, pages 9-32, June.
• Ana Raluca Chiosa & Bogdan Anastasiei, 2017. "Negative Word-Of-Mouth: Exploring The Impact Of Adverse Messages On Consumers’ Reactions On Facebook," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 20, pages 157-173, December.
• Oana TUGULEA & Claudia STOIAN (BOBALCA), 2017. "Credibility Of Websites Through Facets And Dimensions," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 115-123, May.
• Erika KULCSÁR & Sándor TÉGLÁS, 2017. "In The Maze Of E-Commerce. Online Trade Defining Variables In Romania," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 124-138, May.
• Pranav KUMAR & Sany Sanuri Mohd. MOKHTAR, 2017. "Female Shoppers’ Outlook Of Firms’ Fairness In Marketing Communications And Distribution Channels," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 40-60, May.
• Figen SEVINÇ & Tülay GÜZEL, 2017. "Sustainable Yacht Tourism Practices," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 61-76, May.
• Florian Lukas SEIZER, 2017. "The Influence Of Line Extension Strategies By Premium Brands On Brand Equity: Cultural Differences Between Germany And Thailand," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 77-105, May.
• ROCHMULYANI & Widji ASTUTI & Junianto Tjahyo SUDARSONO, 2017. "Hedonic Value As Mediating Affects On Store Atmosphere And References Groups On Impulse Buying At Department Stores," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 34-47, November.
• Canan ERYIGIT & Serife KAZANCI SUNAOGLU, 2017. "The Effects Of Perceived Brand Globalness And Local Iconness On Brand Prestige And Perceived Quality: The Role Of Consumers’ Cultural Identity," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 7-21, November.
• L.Yu. Andreeva & O.Yu. Sviridov, 2017. "Experience of Greece on Recapitalization of Banks, Marketing Management and Personnel Retraining in Conditions of Economic Recession," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 390-409.
• Guzelbaeva Gulshat Talgatovna & Novikov Dmitry Sergeevich & Astafieva Liliya Kabirovna, 2017. "Correlation of Logistics and Marketing Functions in Modern Russia," European Research Studies Journal, European Research Studies Journal, vol. 0(2A), pages 140-149.
• Maira Turysbekovna Davletova & Nazym Satbekovna Dulatbekova & Galim Gabdulsanovich Sadykov, 2017. "Current State and Prospects for Development of Internet Advertising in Kazakhstan," European Research Studies Journal, European Research Studies Journal, vol. 0(2A), pages 380-407.
• Nina Vladimirovna Kuznetsova & Liliya Muhametovna Rahimova & Vasilya Minsalihovna Gafurova & Dmitry Borisovich Simakov & Ekaterina Georgievna Zinovyeva & Larisa Andreevna Ivanova, 2017. "External Environment as a Factor of Ensuring the Competitiveness of Organizations in the Regional Market of Medical Services," European Research Studies Journal, European Research Studies Journal, vol. 0(4A), pages 308-322.
• Sandra EBERT, 2017. "Consumer Psychology Insights and their Use for Operational Book Marketing," Expert Journal of Business and Management, Sprint Investify, vol. 5(2), pages 91-97.
• Sutarlan SULISTIYANI, 2017. "Performance Marketing Model through Acculturation Innovation and Market Orientation in the Bakery Industry," Expert Journal of Marketing, Sprint Investify, vol. 5(1), pages 1-9.
• Marius Sebastian RÜCKER, 2017. "A Critical Evaluation of the Influence of Creative Thinking on Marketing Creativity," Expert Journal of Marketing, Sprint Investify, vol. 5(1), pages 10-16.
• Umbas KRISNANTO, 2017. "Empirical Study on the Relationships of Internet Banking Quality, Customer Value, and Customer Satisfaction," Expert Journal of Marketing, Sprint Investify, vol. 5(1), pages 17-27.
• Simona VINEREAN, 2017. "Importance of Strategic Social Media Marketing," Expert Journal of Marketing, Sprint Investify, vol. 5(2), pages 28-35.
• S. Priyadharsini & G. Kathiravan & M. Thirunavukkarasu & W. Ganpat & D. Saravanakumar, 2017. "Ordered Probit Analysis of Consumers’ Preferences for Milk and Meat Quality Attributes in the Emerging Cities of Southern India," Expert Journal of Marketing, Sprint Investify, vol. 5(2), pages 37-43.
• Oana DURALIA, 2017. "Culinary Tourism. A New Trend on the Tourism Market," Expert Journal of Marketing, Sprint Investify, vol. 5(2), pages 66-71.
• IKRAMUDDIN & Muhammad ADAM & Hizir SOFYAN & FAISAL, 2017. "The Relationship of Perceived Value, Service Quality, Brand Trust, and Brand Loyalty. A Literature Review," Expert Journal of Marketing, Sprint Investify, vol. 5(2), pages 72-77.
• Simona VINEREAN, 2017. "Content Marketing Strategy. Definition, Objectives and Tactics," Expert Journal of Marketing, Sprint Investify, vol. 5(2), pages 92-98.
• Daniel Eberhard, 2017. "Translating means-end research into advertising strategy using the meccas model," ECONOMIA AGRO-ALIMENTARE, FrancoAngeli Editore, vol. 19(3), pages 333-356.
• Piermichele La Sala & Raffaele Silvestri & Emilia Lamonaca & Nicola Faccilongo, 2017. "Le capacità relazionali quali risorse critiche per la creazione di valore nella filiera vitivinicola lucana," ECONOMIA AGRO-ALIMENTARE, FrancoAngeli Editore, vol. 19(3), pages 383-398.
• Bonan, Jacopo & Battiston, Pietro & Bleck, Jaimie & LeMay-Boucher, Philippe & Pareglio, Stefano & Sarr, Bassirou & Tavoni, Massimo, 2017. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," MITP: Mitigation, Innovation and Transformation Pathways 263486, Fondazione Eni Enrico Mattei (FEEM).
  • Jacopo Bonan & Pietro Battiston & Jaimie Bleck & Philippe LeMay Boucher & Stefano Pareglio & Bassirou Sarr & Massimo Tavoni, 2018. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," Development Working Papers 431, Centro Studi Luca d'Agliano, University of Milano.
  • Jacopo Bonan & Pietro Battiston & Jaimie Bleck & Philippe LeMay-Boucher & Stefano Pareglio & Bassirou Sarr & Massimo Tavoni, 2017. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," Working Papers 2017.47, Fondazione Eni Enrico Mattei.
  • Jacopo Bonan & Pietro Battiston & Jaimie Bleck & Philippe LeMay-Boucher & Stefano Pareglio & Bassirou Sarr & Massimo Tavoni, 2020. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," Working Papers 442, University of Milano-Bicocca, Department of Economics, revised May 2020.
• Puteh Mariam Ismail, 2017. "Prior Academic Performance and Passing Professional Accounting Examinations, Empirical Evidence from Malaysia," GATR Journals afr127, Global Academy of Training and Research (GATR) Enterprise.
• Laila Refiana Said, 2017. "The Competitiveness Creation Strategy of Islamic Banking," GATR Journals gjbssr465, Global Academy of Training and Research (GATR) Enterprise.
• Nur Hasanah, 2017. "Influence of Age and Education on Purchase Intention of Halal Labelled Food Among Indonesian Muslim Mothers," GATR Journals gjbssr490, Global Academy of Training and Research (GATR) Enterprise.
• Jana Kliestikova, 2017. "Greenwashing and Its Impact on Consumer Confidence – Case Study of Slovak Republic," GATR Journals jmmr122, Global Academy of Training and Research (GATR) Enterprise.
• Bunga Indah Bayunitri, 2017. "The Effectiveness of Information Architecture Design towards Brand Equity," GATR Journals jmmr126, Global Academy of Training and Research (GATR) Enterprise.
• Margareta Nadanyiova, 2017. "Green Marketing vs. Greenwashing. How to protect against Negative Impact of Greenwashing?," GATR Journals jmmr128, Global Academy of Training and Research (GATR) Enterprise.
• Zeenath Reza Khan, 2017. "Who Stole Me? Identity Theft on Social Media in the UAE," GATR Journals jmmr131, Global Academy of Training and Research (GATR) Enterprise.
• Lilik Farida, 2017. "Utilizing City Festival as an Event Marketing for Creative Industry Product (Case Study of Jember Fashion Carnaval)," GATR Journals jmmr138, Global Academy of Training and Research (GATR) Enterprise.
• Rachmat Kriyantono, 2017. "Consumers’ Internal Meaning on Complementary Co-Branding Product by Using Osgood’s Theory of Semantic Differential," GATR Journals jmmr140, Global Academy of Training and Research (GATR) Enterprise.
• Setyani Dwi Lestari, 2017. "Environmental Uncertainty and Market Orientation on Business Performance with Innovation as an Intervening Variable: A Survey of Banking Industry in Indonesia," GATR Journals jmmr141, Global Academy of Training and Research (GATR) Enterprise.
• Kharina Dwinanda Putri, 2017. "Do Web Atmospherics Affect Purchase Intention? The Role of Color and Product Display," GATR Journals jmmr143, Global Academy of Training and Research (GATR) Enterprise.
• Tjokorda Gde Raka Sukawati, 2017. "Establishing Local Wisdom Values to Develop Sustainable Competitiveness Excellence," GATR Journals jmmr154, Global Academy of Training and Research (GATR) Enterprise.
• Nanik Hariyana, 2017. "FMCG Product Endorser Advertising Variable Affect the Purchase Decisions and Brand Loyalty in the Community in the Korwil Jember," GATR Journals jmmr156, Global Academy of Training and Research (GATR) Enterprise.
• Bunga Indah Bayunitri, 2017. "Analysis of The Effect of Digital Word of Mouth (WOM) Marketing To Customer Purchase Decision," GATR Journals jmmr157, Global Academy of Training and Research (GATR) Enterprise.
• Ayuningtyas Yuli Hapsari, 2017. "Digital Video as a Promotional Media and Brand Equity of a Product That has an Influence on Consumer Buying Interest (A Research of Social Media Active Users)," GATR Journals jmmr158, Global Academy of Training and Research (GATR) Enterprise.
• Raden Agoeng Bhimasta, 2017. "Exploring Consumer Decision-making Processes Regarding the Adoption of Mobile Payments: A Qualitative Study," GATR Journals jmmr159, Global Academy of Training and Research (GATR) Enterprise.
• Syaifurrizal Wijaya Putra, 2017. "The Influence of Brand Equity and Green Marketing on Consumer's Decision to Purchase Honda Beat Series in Surabaya," GATR Journals jmmr168, Global Academy of Training and Research (GATR) Enterprise.
• Raden Lestari Garnasih, 2017. "Strengthening Research Self-Efficacy and Research Productivity through Research Culture Implementation," GATR Journals jmmr171, Global Academy of Training and Research (GATR) Enterprise.
• Khusnul Khotimah, 2017. "Experiential Marketing to Increase Net Marketing Contribution Margin (NMCM) through Customer Value," GATR Journals jmmr173, Global Academy of Training and Research (GATR) Enterprise.
• Snir, Avichai & Levy, Daniel & Chen, Haipeng (Allan), 2017. "End of 9-endings, price recall, and price perceptions," Economics Letters, Elsevier, vol. 155(C), pages 157-163.
  • Snir, Avichai & Levy, Daniel & Chen, Haipeng, 2017. "End of 9-Endings, Price Recall, and Price Perceptions," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics, pages 157-163.
  • Avichai Snir & Daniel Levy & Haipeng (Allan) Chen, 2017. "End of 9-Endings, Price Recall, and Price Perceptions," Working Paper series 17-08, Rimini Centre for Economic Analysis.
  • Avichai Snir & Daniel Levy & Haipeng Allan Chen, 2017. "End of 9-endings, price recall, and price perceptions," Post-Print hal-02387743, HAL.
  • Snir, Avichai & Levy, Daniel & Chen, Haipeng (Allan), 2017. "End of 9-Endings, Price Recall, and Price Perceptions," MPRA Paper 78085, University Library of Munich, Germany.
• Daunfeldt, Sven-Olov & Rudholm, Niklas & Sporre, Hampus, 2017. "Effects of Brand-Fit Music on Consumer Behavior: A Field Experiment," HUI Working Papers 121, HUI Research.
• Lagin, Madelen & Daunfeldt, Sven-Olov & Rudholm, Niklas, 2017. "How does the use of in-store discount coupons affect retail revenues?," HUI Working Papers 127, HUI Research.
• Wæraas, Arild, 2017. "The external presentation of organizational identity orientation: A study of employment advertisement s 1975-2015," Working Paper Series 07-2017, Norwegian University of Life Sciences, School of Economics and Business.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2017. "Digital intelligence and digital marketing effectiveness," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(1), pages 12-17, March.
• PURCAREA, Theodor, 2017. "CMO priorities in approaching consumer decision journey, and inspiration and influence in marketing," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(1), pages 18-31, March.
• SOCA, Diana Anca, 2017. "Producers and consumers face to face with the technical advancements of the 3rd millennium," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(1), pages 32-35, March.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2017. "Digital marketing challenged by delivering value in the flux business environment," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(2), pages 07-13, June.
• PURCAREA, Theodor, 2017. "Marketing’s progress beyond its heritage functions: New Marketing, New CMO, and the Revenue Potential," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(2), pages 18-28, June.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2017. "Building a Path toward Digital Marketing Maturity. The impact of digital marketing in healthcare," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(3), pages 07-21, September.
• PURCAREA, Theodor, 2017. "Marketing’s Renaissance by Committing to Improve CX," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(3), pages 30-47, September.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2017. "Digital Marketers at the Intersection of Digital Transformation with CX," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(4), pages 20-26, December.
• PURCAREA, Theodor, 2017. "CMOs at the confluence of AI, CX, and Growth," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(4), pages 37-48, December.
• Vyacheslav Naberukhin, 2017. "State of Accounting and Analytical Support for the Commercialization of Intellectual Property in Agricultural Sphere," Accounting and Finance, Institute of Accounting and Finance, issue 3, pages 46-51, September.
• Mariya Chik, 2017. "Legal and Regulatory Aspects of the Recognition and Accounting of Intangible Assets," Accounting and Finance, Institute of Accounting and Finance, issue 3, pages 59-65, September.
• Giorgia Nigri & Laura Michelini & Cecilia Grieco, 2017. "Social Impact And Online Communication In B-Corps," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 11(3), pages 87-104.
• Suman Prosad Saha, 2017. "The Influence Of Manufacturer Attitude, Brand Strength And Profits On Distributors’ Overall Satisfaction: Evidence From Bangladesh," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 10(1), pages 45-56.
• Dheeraj Sharma & Shaheen Borna & Jennifer P. Bott, 2017. "Consumers’ Expectations Of Sales Events: How Satisfied Are Consumer With Shopping During Sales Events?," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 10(1), pages 57-68.
• Germán Castellanos Ordoñez & Daniel Solano Arboleda, 2017. "Metaanálisis de la relación entre la orientación al mercado y los resultados de la empresa," Estudios Gerenciales, Universidad Icesi, vol. 33(142), pages 87-94, March.
• Julián Mateo Sánchez Estepa & Diana L. Araque Jaimes & Ana Fernanda Uribe R., 2017. "Relación entre marketing interno y compromiso organizacional en Centros de Desarrollo Tecnológico colombianos," Estudios Gerenciales, Universidad Icesi, vol. 33(142), pages 95-101, March.
• Guillén León, 2017. "Evaluation of the perception and application of social responsibility practices in micro, small and medium companies in Barranquilla. An analysis from the theory of Stakeholders," Estudios Gerenciales, Universidad Icesi, vol. 33(144), pages 261-270, August.
• Samuel David Cepeda Palacio, 2017. "Análisis evaluativo a los procesos de marketing en la internacionalización de las pequeñas y medianas empresas de alimentos de Medellín," Estudios Gerenciales, Universidad Icesi, vol. 33(144), pages 271-280, August.
• Karen L. Orengo Serra, 2017. "Factores que el fabricante/distribuidor toma en consideración para la comercialización de alimentos especiales en mercados foráneos," Estudios Gerenciales, Universidad Icesi, vol. 33(144), pages 281-291, August.
• Ana M. Arboleda & Julio C. Alonso & Andrés Felipe Rivera Triviño & Denys Yohana Mora & Rubilma Tarazona & Pablo José Ordo?nez-Morales, 2017. "Técnicas de investigación cualitativa de mercados aplicadas al consumidor de fruta en fresco," Estudios Gerenciales, Universidad Icesi, vol. 33(145), pages 412-420, November.
• Campo Elías López Rodríguez & Belkyz Adriana Moreno Luengas & Édgar Lombana Díaz, 2017. "Tendencias de consumo y de la distribución en el mercado de las arepas de maíz en la ciudad de Bogotá D.C," Revista CIFE, Universidad Santo Tomás, vol. 19(30), pages 149-172, July.
• Iván Fernando Castro del Río Ceballos, 2017. "Marketing, estrategia y supervivencia: etología de la seducción," Revista CIFE, Universidad Santo Tomás, vol. 19(31), pages 157-175, December.
• Pedro Barrientos Felipa, 2017. "Marketing + internet = e-commerce: oportunidades y desafíos," Revista Finanzas y Politica Economica, Universidad Católica de Colombia, vol. 9(1), pages 41-56, February.
• Campo Elías López Rodríguez & Julio Alberto Perea Sandoval, 2017. "El gerente de marca como protagonista de las organizaciones en Colombia," Revista Equidad y Desarrollo, Universidad de la Salle, issue 28, pages 259-278, July.
• Carlos Manuel Córdoba Segovia & David Felipe Moreno Moncayo, 2017. "La importancia de una buena estrategia de fijación de precios como herramienta de penetración de mercados," REVISTA TENDENCIAS, Universidad de Nariño, vol. 18(2), pages 58-68, November.
• Drichoutis, Andreas C. & Klonaris, Stathis & Papoutsi, Georgia S., 2017. "Do Good Things Come in Small Packages? Bottle Size Effects on Willingness to Pay for Pomegranate Wine and Grape Wine," Journal of Wine Economics, Cambridge University Press, vol. 12(1), pages 84-104, February.
• Canziani, Bonnie & Byrd, Erick T., 2017. "Exploring the Influence of Regional Brand Equity in an Emerging Wine Sector," Journal of Wine Economics, Cambridge University Press, vol. 12(4), pages 370-377, November.
• Kelley, Kathleen M. & Zelinskie, Jennifer & Centinari, Michela & Gardner, Denise M. & Govindasamy, Ramu & Hyde, Jeffrey & Rickard, Bradley & Storchmann, Karl, 2017. "Consumer Preferences for Sustainable Wine Attributes: A Conjoint Analysis," Journal of Wine Economics, Cambridge University Press, vol. 12(4), pages 416-425, November.
• Anamaria-Cătălina RADU & Mihai-Cristian ORZAN & Sebastian CEPTUREANU & Ivona STOICA, 2017. "User Satisfaction Regarding Healthcare Education Services Conducted within EU Funded Projects," ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, Faculty of Economic Cybernetics, Statistics and Informatics, vol. 51(1), pages 89-102.
• Ruxandra-Irina POPESCU & Răzvan-Andrei CORBOS & Mihaela COMĂNESCU & Ovidiu-Iulian BUNEA, 2017. "Ecological Marketing –Strategic Option for Business Development in Bucharest," ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, Faculty of Economic Cybernetics, Statistics and Informatics, vol. 51(2), pages 67-83.
• Пенка Горанова & Ева Цветанова & Евгени Тодоров & Живка Тананеева & Стелиана Василева, 2017. "Приложение На Маркетинга На Дестинацията В Контекста На Устойчивото Интегрирано Градско Развитие (По Примера На Гр. Плевен)," Scientific Research Almanac, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 24(1 Year 20), pages 121-148.
• Teofana Dimitrova, 2017. "Evaluating The Strategic Position Of An Organisation Through Space Analysis," Economic Archive, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 3 Year 20, pages 19-32.
• Теофана Димитрова, 2017. "Оценка На Стратегическата Позиция На Организацията Посредством Space Анализ," Economic Archive, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 3 Year 20, pages 21-35.
• Velin Stanev, 2017. "Historical Periodization Of Advertising – Problems And Intentions," Economic Archive, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 3 Year 20, pages 33-45.
• Aivaz Kamer Ainur & Jugănaru Mariana & Jugănaru Ion Dănut, 2017. "Analyzing Seasonality and Forecasting the Number of Tourists’ Overnight Stays in Constanta Municipality," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 265-270, June.
• Iancu Eugenia, 2017. "Website - Tool of Marketing Strategy?," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 302-306, June.
• Jugănaru Mariana & Jugănaru Ion Dănut & Aivaz Kamer Ainur, 2017. "Analyzing the Concentration of Overnight Stays in Constanta City, over the Period 2010-2016," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 307-312, June.
• Muhcina Silvia & Popovici Veronica, 2017. "Few Marketing Tools to Communicate and Promote the Vaccination Campaigns," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 330-335, June.
• NeacÈ™u Nicoleta Andreea & Madar Anca, 2017. "The Importance of Promoting a Rural Touristic Destination: The Case of RacoÅŸ Village," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 340-344, June.
• Iancu Eugenia & Colomeischi Tudor, 2017. "Macroeconomic Diagnosis and Prediction Through Software," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 222-225, December.
• Băltescu CodruÈ›a Adina, 2017. "The Travel Agency Website – Factor for Business Success," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 371-375, December.
• Dinu Gabriel & Dinu Loredana, 2017. "The Attitude of Service Consumers Regarding Tourist Advertising in Mountain Banat," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 393-397, December.
• Dinu Loredana & Dinu Gabriel, 2017. "Tourism Promotion - Primary Element in Mountain Banat," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 398-401, December.
• Muhcină Silvia, 2017. "The Public Urban Transport and The Tourism Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 430-434, December.
• Blanca García Henche, 2017. "Turismo experiencial. Los mercados de abastos de Madrid: nuevos espacios turísticos para el ocio y el turismo de experiencias," DOCFRADIS Working Papers 1701, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jan 2017.
• Cristina Calvo Porral & Jean-Pierre Lévy-Mangin, 2017. "Examining the influence of products’ quality perception in specialty retailing," DOCFRADIS Working Papers 1703, Catedra Fundación Ramón Areces de Distribución Comercial, revised Feb 2017.
• Sylviane Leca Cedolin, 2017. "El branding made in Spain: la marca España en la internacionalización de las marcas de calzado y moda," DOCFRADIS Working Papers 1706, Catedra Fundación Ramón Areces de Distribución Comercial, revised Mar 2017.
• César Sahelices Pinto & Ana Lanero Carrizo & José Luis Vázquez Burguete, 2017. "RSC y el comportamiento del consumidor en el sector textil: sus efectos sobre el proceso de decisión de compra," DOCFRADIS Working Papers 1707, Catedra Fundación Ramón Areces de Distribución Comercial, revised Nov 2017.
• Puris Sornsaruht, & Sudaporn Sawmong,, 2017. "Antecedents of Thai Select restaurant brand loyalty in the United Kingdom," Business and Economic Horizons (BEH), Prague Development Center, vol. 13(4), pages 478-495, October.
• Katarina Janoskova & Anna Krizanova, 2017. "Comparison Of Selected Internationally Recognized Brand Valuation Methods," Oeconomia Copernicana, Institute of Economic Research, vol. 8(1), pages 99-110, March.
• Viktorija Grigaliunaite & Lina Pileliene, 2017. "Attitude Toward Smoking: The Effect Of Negative Smoking-Related Pictures," Oeconomia Copernicana, Institute of Economic Research, vol. 8(2), pages 317-328, June.
• Michal Kucharski & Sebastian Kot, 2017. "Cost of recognisability of a sponsor’s brand achieved through TV broadcasts," Oeconomia Copernicana, Institute of Economic Research, vol. 8(3), pages 447-461, September.
• Elina Bakhtieva, 2017. "B2B digital marketing strategy: a framework for assessing digital touchpoints and increasing customer loyalty based on Austrian heating, ventilation and air conditioning industry companies," Oeconomia Copernicana, Institute of Economic Research, vol. 8(3), pages 463-478, September.
• Lina Pileliene & Viktorija Grigaliunaite, 2017. "Colour temperature in advertising and its impact on consumer purchase intentions," Oeconomia Copernicana, Institute of Economic Research, vol. 8(4), pages 657-669, December.
• Malgorzata Bartosik-Purgat, 2018. "Country of origin as a determinant of young Europeans` buying attitudes — marketing implications," Oeconomia Copernicana, Institute of Economic Research, vol. 9(1), pages 123-142, March.
• Danuta Szwajca, 2017. "Corporate Reputation and Corporate Image - Empirical Analysis on the Example of Polish Banking Sector," Working Papers 126/2017, Institute of Economic Research, revised May 2017.
• Lucyna Witek, 2017. "Sustainable Consumption: Eco-labelling and its impact on consumer behavior - evidence from a study on Polish consumer," Working Papers 142/2017, Institute of Economic Research, revised May 2017.
• Beata Zatwarnicka-Madura, 2017. "Gender Roles in Marketing Communications in Real Estate Markets," Working Papers 145/2017, Institute of Economic Research, revised May 2017.
• Petra Jilkova & Pavla Kotatkova Stranska, 2017. "Multiple linear regression analyses of the performance and profitability of the Czech banking sector," Working Papers 41/2017, Institute of Economic Research, revised May 2017.
• Wioleta Kucharska & Karol Flisikowski, 2017. "The Most Valuable Global Brands and Condition of Economies: a Spatial Approach," Working Papers 53/2017, Institute of Economic Research, revised May 2017.
• Elina Bakhtieva, 2017. "B2B digital marketing strategy: A framework for assessing digital touchpoints and increasing customer loyalty," Working Papers 7/2017, Institute of Economic Research, revised May 2017.
• Wojciech Idzikowski & Igor Perechuda, 2017. "Organisation transformation in agile approach, a comparative analysis of IT and other sectors," Working Papers 89/2017, Institute of Economic Research, revised May 2017.
• Fazal Akbar & Abdul Razak Bin Omar & Fazli Wadood & Rosmaini Bin Tasmin, 2017. "The Effect of Marketing Strategies Construct on Firm Performance: Results from Pilot Survey," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 3(4(21)), pages 5.1-5.7, April.
• Darina Kalinichenko, 2017. "Публічний Маркетинг З Орієнтацією На Потреби Суспільства [Public Marketing with a Focus on the Needs of Society]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 3(11(28)), pages 4021-4024, November.
• Oksana Babiieva, 2017. "Особливості Маркетингової Діяльності В Інтернет [Features of Marketing Activities on the Internet]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 3(12(29)), pages 4001-4006, December.
• Albina Basova, 2017. "Основні Підходи До Використання Концепції Маркетингу Довіри На Підприємствах Торгівлі [The Main Approaches to Using the Concept of Trust-Based Marketing in Trade Enterprises]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 3(12(29)), pages 4023-4029, December.
• Niros, Meletios & Pollalis, Yannis & Niros, Angelica, 2017. "Effective marketing of mobile telecom services through brand personality: Empirical evidence from Greece," MPRA Paper 76477, University Library of Munich, Germany.
• Mark Armstrong & Yongmin Chen, 2020. "Discount Pricing," Economic Inquiry, Western Economic Association International, vol. 58(4), pages 1614-1627, October.
  • Armstrong, Mark & Chen, Yongmin, 2012. "Discount pricing," MPRA Paper 39074, University Library of Munich, Germany.
  • Armstrong, Mark & Chen, Yongmin, 2017. "Discount Pricing," MPRA Paper 76681, University Library of Munich, Germany.
  • Armstrong, Mark & Chen, Yongmin, 2013. "Discount Pricing," CEPR Discussion Papers 9327, C.E.P.R. Discussion Papers.
  • Mark Armstrong & Yongmin Chen, 2012. "Discount Pricing," Economics Series Working Papers 605, University of Oxford, Department of Economics.
• Tri WIDODO, 2017. "Multi Product and Multi Region Marketing," Journal of Advanced Research in Management, ASERS Publishing, vol. 8(1), pages 61-85.
  • Widodo, Tri, 2017. "Multi-product and Multi-region Marketing," MPRA Paper 77441, University Library of Munich, Germany.
• Silvio John Camilleri & Denise Ellul, 2017. "Younger Customers' Outlooks when Selecting and Changing a Financial Services Provider: The Case of Maltese Students," International Journal of Financial Research, International Journal of Financial Research, Sciedu Press, vol. 8(2), pages 51-63, April.
  • Camilleri, Silvio John & Ellul, Denise, 2017. "Younger Customers' Outlooks when Selecting and Changing a Financial Services Provider: The Case of Maltese Students," MPRA Paper 77744, University Library of Munich, Germany.
• Silvio John Camilleri & Gail Grech, 2017. "The Relevance of Age Categories in explaining Internet Banking Adoption Rates and Customers' Attitudes towards the Service," Journal of Applied Finance & Banking, SCIENPRESS Ltd, vol. 7(2), pages 1-2.
  • Silvio John, Camilleri & Gail, Grech, 2017. "The Relevance of Age Categories in explaining Internet Banking Adoption Rates and Customers' Attitudes towards the Service," MPRA Paper 77745, University Library of Munich, Germany.
• Jaelani, Aan, 2017. "Event dan festival di Cirebon: Review bauran pemasaran syari’ah [Event and festival in Cirebon: Review of shariah marketing mix]," MPRA Paper 77862, University Library of Munich, Germany, revised 17 Mar 2017.
• Snir, Avichai & Levy, Daniel & Chen, Haipeng (Allan), 2017. "End of 9-endings, price recall, and price perceptions," Economics Letters, Elsevier, vol. 155(C), pages 157-163.
  • Snir, Avichai & Levy, Daniel & Chen, Haipeng, 2017. "End of 9-Endings, Price Recall, and Price Perceptions," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics, pages 157-163.
  • Avichai Snir & Daniel Levy & Haipeng (Allan) Chen, 2017. "End of 9-Endings, Price Recall, and Price Perceptions," Working Paper series 17-08, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel & Chen, Haipeng (Allan), 2017. "End of 9-Endings, Price Recall, and Price Perceptions," MPRA Paper 78085, University Library of Munich, Germany.
  • Avichai Snir & Daniel Levy & Haipeng Allan Chen, 2017. "End of 9-endings, price recall, and price perceptions," Post-Print hal-02387743, HAL.
• Pashchenko, Margarita, 2017. "Факторы Конкурентоспособности Предприятия В Концепции М.Портера [Factors of competitiveness of the enterprise in the concept of M. Porter]," MPRA Paper 78185, University Library of Munich, Germany.
• Koshcheeva, Angelina, 2017. "Маркетинговые Преимущества Продвижения Товаров При Помощи Технологии «Гивэвей» [Marketing benefits of promoting products with the help of technology, “giveaway”]," MPRA Paper 78302, University Library of Munich, Germany.
• Jaelani, Aan, 2017. "Event and festival in Cirebon: Review of shariah marketing mix," MPRA Paper 78624, University Library of Munich, Germany, revised 11 Apr 2017.
• Khan, Abdullah & Ahmed, Shariq & Paul, Sameer & Alam Kazmi, Syed Hasnain, 2017. "Factors Affecting Employee Motivation Towards Employee Performance: A Study on Banking Industry of Pakistan," MPRA Paper 80930, University Library of Munich, Germany, revised 29 Jun 2017.
• Taiji HARASHIMA, 2017. "The Mechanism behind Product Differentiation An Economic Model," Journal of Advanced Research in Management, ASERS Publishing, vol. 8(2), pages 95-111.
  • Harashima, Taiji, 2017. "The Mechanism behind Product Differentiation: An Economic Model," MPRA Paper 81522, University Library of Munich, Germany.
• Moslehpour, Massoud & Lin, Yi Hsin & Nguyen, Thi Le Huyen, 2017. "Top purchase intention priorities of Vietnamese LCC passengers: Expectations and satisfaction," MPRA Paper 81635, University Library of Munich, Germany.
• Manuel Hermosilla & Fernanda Gutiérrez-Navratil & Juan Prieto-Rodríguez, 2018. "Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings," Marketing Science, INFORMS, vol. 37(3), pages 356-381, May.
  • Hermosilla, Manuel & Gutierrez-Navratil, Fernanda & Prieto-Rodriguez, Juan, 2017. "Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings," MPRA Paper 82040, University Library of Munich, Germany.
• Dimitrov, Mitko & Ileva, Radka & Stefanov, Tsanko, 2017. "Синергия И Конкурентоспособност На Българските Предприятия [Synergy and Competitiveness of Bulgarian Enterprises]," MPRA Paper 82765, University Library of Munich, Germany.
• Wijiharjono, Nuryadi, 2017. "Kajian perkembangan penelitian pemasaran film [Contemporary study of film marketing research]," MPRA Paper 83349, University Library of Munich, Germany, revised Aug 2017.
• Cătălin-Ioan CLIPA & Magdalena DANILEȚ & Anca-Maria CLIPA, 2017. "Country Of Origin Effect And Perception Of Romanian Consumers," Junior Scientific Researcher, SC Research Publishing SRL, vol. 3(1), pages 19-29, May.
  • Clipa, Cătălin-Ioan & Danilet, Magdalena & Clipa, Anca-Maria, 2017. "Country of origin effect and perception of Romanian consumers," MPRA Paper 83590, University Library of Munich, Germany.
• Vasiliu, Codrin Dinu & Bruma, Ioan Sebastian, 2017. "The discursive brand analysis of the accommodation units from the touristic basin of Sucevița (Bukovina Region, Romania)," MPRA Paper 85168, University Library of Munich, Germany.
• Almeyda-Ibáñez, Marta & George, Babu P., 2017. "The evolution of destination branding: A review of branding literature in tourism," MPRA Paper 87884, University Library of Munich, Germany.
• Chatzigeorgiou, Chryssoula & Simeli, Ioanna, 2017. "Perception of service quality in agrotourism accommodations: Impact on guest loyalty and re-visit intentions," MPRA Paper 87914, University Library of Munich, Germany.
• Chatzigeorgiou, Chryssoula, 2017. "Modelling the impact of social media influencers on behavioural intentions of millennials: The case of tourism in rural areas in Greece," MPRA Paper 87916, University Library of Munich, Germany.
• Mansfield, Charlie, 2017. "Travel Writing in Place Branding - A Case Study on Nantes," MPRA Paper 88017, University Library of Munich, Germany, revised 31 Dec 2017.
• Sotiriadis, Marios & Shen, Shiwei, 2017. "The contribution of partnership and branding to destination management in a globalized context: The case of the UNWTO Silk Road Programme," MPRA Paper 88145, University Library of Munich, Germany.
• Chenini, Abderrahim & Touaiti, Mustapha, 2017. "Building Destination Loyalty Using Tourist Satisfaction and Destination Image: A Holistic Conceptual Framework," MPRA Paper 90639, University Library of Munich, Germany, revised 16 May 2018.
• Khan, Kamran & Hameed, Irfan, 2017. "The mediation of customer satisfaction and moderation of Price: Evidence from the generation Y users of cell phones," MPRA Paper 91773, University Library of Munich, Germany.
• Chatzigeorgiou, Chryssoula & Christou, Evangelos & Simeli, Ioanna, 2017. "Delegate satisfaction from conference service quality and its impact on future behavioural intentions," MPRA Paper 93933, University Library of Munich, Germany.
• Mohanraj, Prasanna, 2017. "Film-Induced Tourism Model - A Qualitative Research Study," MPRA Paper 94172, University Library of Munich, Germany.
• Ovidiu-Ioan Moisescu, 2017. "The Moderating Effects of Demographics on the Relationship Between Perceived CSR and Brand Loyalty in the Mobile Telecom Sector," Society and Economy, Akadémiai Kiadó, Hungary, vol. 39(1), pages 109-124, March.
• Akos Nagy & Ildikó Kemény & Krisztián Szűcs & Judit Simon & Viktor Kiss, 2017. "Are Opinion Leaders More Satisfied? Results of a SEM Model about the Relationship between Opinion Leadership and Online Customer Satisfaction," Society and Economy, Akadémiai Kiadó, Hungary, vol. 39(1), pages 141-160, March.
• Mircea Fuciu & Luigi Dumitrescu, 2017. "The Consumer Confidence Report - A Tool For Developing Marketing Strategies Designed For The Online Environment," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(19), pages 1-3.
• Charlane Wong, 2017. "How Did They Make It? An Examination of Online Personal Branding: A Pitch," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 16(3), pages 413-420, September.
• Diana Córdova Búa, 2017. "Analysis of quality, satisfaction, loyalty and security in the hiring of online services for pet care," The Anáhuac Journal, Universidad Anáhuac México. Facultad de economía y negocios., vol. 17(2), pages 11-27, December.
• Karla Barajas-Portas & Julieta Mercado González & Esteban Salinas Mercado & Pável Reyes Mercado, 2017. "Study on the phenomenon of selfies in social networks and their implications for marketing," The Anáhuac Journal, Universidad Anáhuac México. Facultad de economía y negocios., vol. 17(2), pages 93-116, December.
• Bart J. Bronnenberg & Jean-Pierre Dubé, 2017. "The Formation of Consumer Brand Preferences," Annual Review of Economics, Annual Reviews, vol. 9(1), pages 353-382, September.
• Oscar Claveria, 2017. "“What really matters is the economic performance: Positioning tourist destinations by means of perceptual maps," IREA Working Papers 201713, University of Barcelona, Research Institute of Applied Economics, revised Jun 2017.
  • Oscar Claveria, 2017. "“What really matters is the economic performance: Positioning tourist destinations by means of perceptual maps”," AQR Working Papers 201707, University of Barcelona, Regional Quantitative Analysis Group, revised Jul 2017.
• Raluca-Georgiana Chivu & David-Florin Ciocodeica, 2017. "Cercetare privind perceptia studentilor fata de activitatea promotionala pe piata serviciilor de taximetrie," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 11(2), pages 11-22, June.
• Andreea-Gabriela Dumitru, 2017. "Impactul publicitatii contextuale asupra blogosferei," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 11(2), pages 23-45, June.
• Raluca-Georgiana Chivu & David-Florin Ciocodeica, 2017. "Influenta mijloacelor de publicitate asupra comportamentului de consum," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 11(1), pages 3-16, February.
• Nicoleta Alice Cucu, 2017. "Promovarea evenimentelor in mediul online," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 11(2), pages 46-58, June.
• Eduard-Gabriel Ceptureanu, 2017. "Responsabilitatea sociala in IMM-urile romanesti," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 11(2), pages 59-80, June.
• Tran Trung Vinh & Vo Thi Quynh Nga & Nguyen Phuc Nguyen, 2017. "The Causal Relationships between Components of Customer-Based Brand Equity for a Destination: Evidence from South Korean Tourists in Danang City, Vietnam," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 7(4), pages 358-367, April.
  • Tran, Trung Vinh & Vo Thi, Quynh Nga & Nguyen, Phuc Nguyen, 2020. "The causal relationships between components of customer-based brand equity for a destination: Evidence from South Korean tourists in Danang city, Vietnam," MPRA Paper 99807, University Library of Munich, Germany.
• Yuliia Zaloznova & Nataliia Trushkina, 2017. "Methodical Support Of Improving The Organization Of Marketing Activity Of The Coal-Mining Enterprises Of Ukraine," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 3(1).
• Oksana Bulkot & Lidia Pashchuk, 2017. "Managing Economic Effectiveness Of Marketing In Transnational Companies," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 3(2).
• Maryna Mavrina, 2017. "The Concept Of Reflexive Management Of Consumer Demand," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 3(3).
• Mariya Bagorka, 2017. "Methodological Instruments For Forming The Marketing Strategy Of Agricultural Production Ecologization," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 3(4).
• Yuliia Shapoval, 2017. "The Marketing Role In Improving The Competitiveness Of The Region," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 3(4).
• Volodymyr Tkachenko, 2017. "Formation Of Marketing Management System Of The Enterprise," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 3(5).
• Olena Brintseva & Oksana Hutsalenko & Sergii Dmitruk, 2017. "The Role Of Socially Responsible Marketing In The Reproduction Of The Human Capital And Reduction Of Its Fiktivization Processes," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 3(5).
• Tsvetelina Nedialkova-Shtereva, 2017. "Development of the Promotion Policy of the Bulgarian Banks," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 1, pages 90-116.
• Vladimir Sashov Zhechev & Evgeni Stanimirov, 2017. "Image Effects of the Extension of Niche Class F Vehicles in Bulgaria," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 132-171.
• Eleonora Patacchini & Edoardo Rainone, 2017. "Social Ties and the Demand for Financial Services," Journal of Financial Services Research, Springer;Western Finance Association, vol. 52(1), pages 35-88, October.
  • Eleonora Patacchini & Edoardo Rainone, 2017. "Social ties and the demand for financial services," Temi di discussione (Economic working papers) 1115, Bank of Italy, Economic Research and International Relations Area.
• Slobodan Aćimović & Veljko Mijušković & Ivan Stevanović, 2017. "The Role Of Lead-Time Concept In Managing The Fashion Supply Chains (Uloga Lead-Time Koncepta U Upravljanju Lanaca Snabdevanja U Modnoj Industriji)," Ekonomske ideje i praksa, Faculty of Economics, University of Belgrade, issue 27, pages 41-54, December.
• BUNGHEZ Corina Larisa & STEFANESCU Vladimir, 2017. "Cultural Tourism," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 69(1), pages 29-41, April.
• PENTESCU Alma & CETINA Iuliana & OPRESCU Alina Elena, 2017. "Rehabilitation Services In Romania - Are We On The Right Track?," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 69(3), pages 78-84, August.
• DUMITRESCU Luigi & TICHINDELEAN Mihai & BECA Monica Teodora, 2017. "An Analysis Of The Marketing Scientific Research In Romania," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 69(5), pages 35-44, December.
• CIORA Radu Adrian & SIMION Carmen Mihaela, 2017. "Sailing Through Business Information," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 69(6), pages 26-30, December.
• Andreea-Daniela GANGONE & Mihaela ASANDEI, 2017. "Sustainability Marketing In Romania'S Retail Sector," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 2(2), pages 33-63.
• Kinga (LÁZÁR) KÁDÁR, 2017. "Development Strategies For Spa Tourism, In The Centre Region," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 2(3), pages 205-218.
• Catalin GRADINARU & Sorin-George TOMA, 2017. "The Extended Marketing Mix: The Case Of El Celler De Can Roca," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 2(3), pages 219-227.
• Catalin GRADINARU & Sorin-George TOMA, 2017. "Performance In Services Marketing. The Case Of Two Of The World'S Best Restaurants," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 2(4), pages 99-109.
• Elena, Enache & Cristian, Morozan, 2017. "Micro Moments Marketing - Tendencies In The Brands Marketing," Management Strategies Journal, Constantin Brancoveanu University, vol. 35(1), pages 304-310.
• Andreea-Daniela, Gangone & Mihaela, Asandei, 2017. "Impact Of Green Marketing Practices On National Competitiveness In The European Union," Management Strategies Journal, Constantin Brancoveanu University, vol. 36(2), pages 6-14.
• Margaréta Nadányiová, 2017. "Zmyslový Marketing Ako Nástroj Budovania Značky Na Medzinárodnom Trhu," Medzinarodne vztahy (Journal of International Relations), Ekonomická univerzita, Fakulta medzinárodných vzťahov, vol. 15(4), pages 371-389.
• Robert Lehmann & Timo Wollmershäuser, 2017. "Die Inflation kommt zurück! Immer mehr Firmen in Deutschland wollen ihre Preise anheben," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 70(05), pages 16-21, March.
• Domenico CONSOLI, 2017. "The Use of Social Media and E-Commerce: a Winning Strategy for Small Businesses," North Economic Review, Technical University of Cluj Napoca, Department of Economics and Physics, vol. 1(1), pages 109-119, October.
• Daniela Stelu?a U?Ã & Augustin MITU, 2017. "A Model of Consumer’s Attitude Towards Durable Goods," North Economic Review, Technical University of Cluj Napoca, Department of Economics and Physics, vol. 1(1), pages 222-230, October.
• Ioana Ancuţa IANCU, 2017. "Development And Competitiveness Between Financial Investments Services Companies (1995-2016)," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 39, pages 149-154, December.
• Ioana Ancuţa IANCU & Veronica MAIER, 2017. "Assesing Technical Universities’ Websites. Romania Vs. Bulgaria," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 13, pages 165-172, May.
• Andra-Ioana ANDRONICIUC, 2017. "Online Campaigning In The 2016 Usa Elections - A Comparative Approach," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 13, pages 29-34, May.
• Emanuela Maria AVRAM, 2017. "New Forms Of Interaction In Higher Education," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 15, pages 427-436, December.
• Azamat MAKSUDUNOV & Murat AVCI, 2017. "Türkiye Vatandaşlarının Kırgız ve Kırgızistan İmajına Yönelik Algıları," Sosyoekonomi Journal, Sosyoekonomi Society, issue 25(31).
• Zaid Yaseen Saud Al-Dulaimi & Rabeea Yaseen Saud Al-Dulaimi & Marwan Sabah Hasan Al-Tekreeti & Fedaa Abd Almajid Sabbar Al-Araji, 2017. "The Organizational Justice of the Administrative Leaders and its Impact on Employees' Career Performance (A practical study on Baghdad for Economic Sciences and of Al-Ma'mun privet university colleges," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 6(1), pages 40-54, March.
• Daniel Adrian Gardan & Mihai Andronie & Iuliana Petronela Gardan & Cristian Uta, 2017. "Social networks usage implications at the level of medical services consumption in Romania," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 6(1), pages 55-64, March.
• Florian Schreiber, 2017. "Identification of customer groups in the German term life market: a benefit segmentation," Annals of Operations Research, Springer, vol. 254(1), pages 365-399, July.
• Yulia I. Dubova & Tatiana A. Dugina & Ivan S. Korabelnikov & Zhanna Gornostaeva & Ekaterina Alekhina, 2017. "Institutional Traps as Barriers for Development of Regions’ Marketing Activities," Contributions to Economics, in: Elena G. Popkova (ed.), Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management, pages 219-225, Springer.
• Yulia I. Dubova & Tatiana V. Koryakina & Irina Chimonina & Aleksei V. Bogoviz & Yulia V. Ragulina, 2017. "Institutionalization of Successful Practices of Place Marketing Within Russian–European Cooperation," Contributions to Economics, in: Elena G. Popkova (ed.), Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management, pages 255-260, Springer.
• Amastasia A. Sozinova & Olga V. Fokina & Raisa A. Shchinova, 2017. "Marketing Tools for Increasing Company’s Reorganization Effectiveness," Contributions to Economics, in: Elena G. Popkova (ed.), Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management, pages 315-320, Springer.
• Elena G. Popkova & Lilia Poluyufta & Yulia Beshanova & Larisa V. Popova & Elena Kolesnikova, 2017. "Innovations as a Basis for Marketing Strategies of Russian Oil Companies in the Conditions of Oil Prices Reduction," Contributions to Economics, in: Elena G. Popkova (ed.), Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management, pages 449-455, Springer.
• Maria A. Troyanskaya & Vladislav I. Ostrovskiy & Tatiana N. Litvinova & Yana S. Matkovskaya & Aleksei V. Bogoviz, 2017. "Possibilities and Perspectives for Activation of Sales in the Agricultural Machinery Market Within Sectorial Development of Russian and European Economies," Contributions to Economics, in: Elena G. Popkova (ed.), Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management, pages 473-480, Springer.
• Natalia N. Kataeva & Irina V. Marakulina & Marina A. Sanovich & Anastasia A. Sozinova & Natalia Vasilyuk, 2017. "Transformation of Approach to Market Segmentation Within Crisis Management of Global Entrepreneurship," Contributions to Economics, in: Elena G. Popkova (ed.), Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management, pages 491-496, Springer.
• Zhanna V. Gornostaeva & Olga Y. Malinina & Ramila R. Kadukova & Sergey L. Vasenev, 2017. "Marketing Model of the Global Crisis Management in Countries with Transitional Economy," Contributions to Economics, in: Elena G. Popkova (ed.), Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management, pages 497-503, Springer.
• Elena Patsyuk & Svetlana Karpusova & Olga Surkova, 2017. "Marketing Tools of Joint Crises Fighting in Socioeconomic Sphere of Russia and Europe," Contributions to Economics, in: Elena G. Popkova (ed.), Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management, pages 605-611, Springer.
• Zhanna V. Gornostaeva & Ekaterina S. Alekhina & Yulia S. Chernysheva, 2017. "Marketing Mechanisms of Overcoming the Barriers of Interaction and Cooperation of Russia and Europe," Contributions to Economics, in: Elena G. Popkova (ed.), Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management, pages 621-627, Springer.
• Kai Huotari & Juho Hamari, 2017. "A definition for gamification: anchoring gamification in the service marketing literature," Electronic Markets, Springer;IIM University of St. Gallen, vol. 27(1), pages 21-31, February.
• Ricardo Buettner, 2017. "Predicting user behavior in electronic markets based on personality-mining in large online social networks," Electronic Markets, Springer;IIM University of St. Gallen, vol. 27(3), pages 247-265, August.
• Christopher P. Furner & Robert A. Zinko, 2017. "The influence of information overload on the development of trust and purchase intention based on online product reviews in a mobile vs. web environment: an empirical investigation," Electronic Markets, Springer;IIM University of St. Gallen, vol. 27(3), pages 211-224, August.
• Gianfranco Walsh & Daniel Brylla, 2017. "Do product returns hurt relational outcomes? some evidence from online retailing," Electronic Markets, Springer;IIM University of St. Gallen, vol. 27(4), pages 329-339, November.
• Gianfranco Walsh & Michael Möhring, 2017. "Effectiveness of product return-prevention instruments: Empirical evidence," Electronic Markets, Springer;IIM University of St. Gallen, vol. 27(4), pages 341-350, November.
• Angela Besana & Annamaria Esposito, 2017. "Tourism curricula, entrepreneurial engagement and stakeholders’ satisfaction: economics and relationship marketing of universities," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 7(3), pages 375-388, December.
• Graham White & Natalia Vila, 2017. "Entrepreneurial Orientation’s effect on marketing strategies and success: implications for US firms entering Cuba," International Entrepreneurship and Management Journal, Springer, vol. 13(2), pages 501-523, June.
• Harald Hruschka, 2017. "Analyzing the dependences of multi-category purchases on interactions of marketing variables," Journal of Business Economics, Springer, vol. 87(3), pages 295-313, April.
• Magdalena Bekk & Matthias Spörrle & Miriam Landes & Klaus Moser, 2017. "Traits grow important with increasing age: customer age, brand personality and loyalty," Journal of Business Economics, Springer, vol. 87(4), pages 511-531, May.
• Nicole Koschate-Fischer & Katharina Wüllner, 2017. "New developments in behavioral pricing research," Journal of Business Economics, Springer, vol. 87(6), pages 809-875, August.
• Oliver Schnittka & Marius Johnen & Franziska Völckner & Henrik Sattler & Isabel Victoria Villeda & Kathrin Urban, 2017. "The impact of different fit dimensions on spillover effects in brand alliances," Journal of Business Economics, Springer, vol. 87(7), pages 899-925, October.
• Oliver Schnittka & Alexander Himme & Dominik Papies & David Pellenwessel, 2017. "Are sponsors blamed for edging off? Consumer reactions to sponsorship terminations," Journal of Business Economics, Springer, vol. 87(7), pages 943-984, October.
• Philipp Simbrunner & Bodo B. Schlegelmilch, 2017. "Moral licensing: a culture-moderated meta-analysis," Management Review Quarterly, Springer, vol. 67(4), pages 201-225, August.
• Harald Hruschka, 2017. "Multi-category purchase incidences with marketing cross effects," Review of Managerial Science, Springer, vol. 11(2), pages 443-469, March.
• Sheng-Wuu Joe & Yuan-Hui Tsai & Chieh-Peng Lin & Hwa-Chun Ma & Chou-Kang Chiu, 2017. "Assessing perceived value: moderating effects of susceptibility to brand prestige and susceptibility to normative influence," Review of Managerial Science, Springer, vol. 11(3), pages 717-735, July.
• Johannes Voester & Bjoern Ivens & Alexander Leischnig, 2017. "Partitioned pricing: review of the literature and directions for further research," Review of Managerial Science, Springer, vol. 11(4), pages 879-931, October.
• Anja Buerke & Tammo Straatmann & Nick Lin-Hi & Karsten Müller, 2017. "Consumer awareness and sustainability-focused value orientation as motivating factors of responsible consumer behavior," Review of Managerial Science, Springer, vol. 11(4), pages 959-991, October.
• Mahfuzur Rahman & Mohamed Albaity & Billah Maruf, 2017. "The Role of Religiosity on the Relationship Between Materialism and Fashion Clothing Consumption Among Malaysian Generation Y Consumers," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 132(2), pages 757-783, June.
• Silvio John Camilleri & Gail Grech, 2017. "The Relevance of Age Categories in explaining Internet Banking Adoption Rates and Customers' Attitudes towards the Service," Journal of Applied Finance & Banking, SCIENPRESS Ltd, vol. 7(2), pages 1-2.
  • Silvio John, Camilleri & Gail, Grech, 2017. "The Relevance of Age Categories in explaining Internet Banking Adoption Rates and Customers' Attitudes towards the Service," MPRA Paper 77745, University Library of Munich, Germany.
• Tri WIDODO, 2017. "Multi Product and Multi Region Marketing," Journal of Advanced Research in Management, ASERS Publishing, vol. 8(1), pages 61-85.
  • Widodo, Tri, 2017. "Multi-product and Multi-region Marketing," MPRA Paper 77441, University Library of Munich, Germany.
• Taiji HARASHIMA, 2017. "The Mechanism behind Product Differentiation An Economic Model," Journal of Advanced Research in Management, ASERS Publishing, vol. 8(2), pages 95-111.
  • Harashima, Taiji, 2017. "The Mechanism behind Product Differentiation: An Economic Model," MPRA Paper 81522, University Library of Munich, Germany.
• Christian Otter & Christian Watzl & Daniel Schwarz & Pamela Priess, 2017. "Towards sustainable logistics: study of alternative delivery facets," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 4(4), pages 460-476, June.
• Wioleta Kucharska & Len Tiu Wright, 2017. "Consumer social network brand identification and personal branding. How do social network users choose among brand sites?," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1315879-131, January.
  • Wioleta Kucharska, 2016. "Consumer Social Network Brand Identification And Personal Branding. How Do Social Network Users Choose Among Brand Sites?," GUT FME Working Paper Series A 39, Faculty of Management and Economics, Gdansk University of Technology.
• Stela Cazacu, 2017. "Moldovan Perception of Greece as a Tourism Destination," International Journal of Business and Economic Sciences Applied Research (IJBESAR), International Hellenic University (IHU), Kavala Campus, Greece (formerly Eastern Macedonia and Thrace Institute of Technology - EMaTTech), vol. 10(2), pages 48-59, June.
• Majid Esmaeilpour & Amrollah Sayadi & Mahnaz Mirzaei, 2017. "Investigating the Impact of Service Quality Dimensions on Reputation and Brand Trust," International Journal of Business and Economic Sciences Applied Research (IJBESAR), International Hellenic University (IHU), Kavala Campus, Greece (formerly Eastern Macedonia and Thrace Institute of Technology - EMaTTech), vol. 10(3), pages 7-17, September.
• Timothy J Richards & Celine Bonnet & Zohra Bouamra-Mechemache, 2018. "Complementarity and bargaining power," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 45(3), pages 297-331.
  • Richards, Timothy J. & Bonnet, Celine & Bouamra-Mechemache, Zohra, 2017. "Complementarity and Bargaining Power," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258022, Agricultural and Applied Economics Association.
  • Bonnet, Céline & Bouamra-Mechemache, Zohra & Richards, Timothy J., 2017. "Complementarity and Bargaining Power," TSE Working Papers 16-772, Toulouse School of Economics (TSE).
• Joanna Morais & Christine Thomas-Agnan & Michel Simioni, 2018. "Using compositional and Dirichlet models for market share regression," Journal of Applied Statistics, Taylor & Francis Journals, vol. 45(9), pages 1670-1689, July.
  • Morais, Joanna & Thomas-Agnan, Christine & Simioni, Michel, 2017. "Using compositional and Dirichlet models for market-share regression," TSE Working Papers 17-804, Toulouse School of Economics (TSE).
• Morais, Joanna & Thomas-Agnan, Christine & Simioni, Michel, 2017. "Interpreting the impact of explanatory variables in compositional models," TSE Working Papers 17-805, Toulouse School of Economics (TSE).
• Eduard Cristóbal Fransi & Yolanda Montegut Salla & Natalia Daries Ramon, 2017. "Cooperativismo 2.0: presencia en Internet y desarrollo del comercio electrónico en las cooperativas oleícolas de Cataluña [Cooperativism 2.0: internet presence and e-commerce development in the oli," REVESCO: Revista de estudios cooperativos, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Escuela de Estudios Cooperativos, issue 124, pages 47-73.
• Tiziano Vescovi & Charlotte Pellizzari, 2017. "Europe goes Chinese? The impact of Chinese globetrotters on European luxury shops," Working Papers 06, Department of Management, Università Ca' Foscari Venezia.
• Tatjana Mihailovic & Tiziano Vescovi & Andrea Pontiggia, 2017. "The Beauty Ideal in Chinese Luxury Cosmetics: Adaptation Strategies of Western Companies," Working Papers 07, Department of Management, Università Ca' Foscari Venezia.
• Evgeni Stanimirov, 2017. "Customer Relationship Management in the Field of Business Services," Izvestiya, Varna University of Economics, issue 4, pages 329-344.
• Oghenenyerhovwo Rita Inoni, 2017. "Impact of Product Attributes and Advertisement on Consumer Buying Behaviour of Instant Noodles," Izvestiya, Varna University of Economics, issue 4, pages 393-413.
• Rizkallah Elias G. & Seitz Victoria, 2017. "Understanding Student Motivation: A Key to Retention in Higher Education," Scientific Annals of Economics and Business, Sciendo, vol. 64(1), pages 45-57, March.
• Moisescu Ovidiu-Ioan, 2017. "From CSR to Customer Loyalty: An Empirical Investigation in the Retail Banking Industry of a Developing Country," Scientific Annals of Economics and Business, Sciendo, vol. 64(3), pages 307-323, October.
• Pilelienė Lina & Grigaliūnaitė Viktorija, 2017. "Relationship between Spokesperson’s Gender and Advertising Color Temperature in a Framework of Advertising Effectiveness," Scientific Annals of Economics and Business, Sciendo, vol. 64(s1), pages 1-13, December.
• Klepek Martin, 2017. "Systematic Analysis of the Current Academic Research on Social Media Marketing," Scientific Annals of Economics and Business, Sciendo, vol. 64(s1), pages 15-27, December.
• Sudzina František, 2017. "Attitude and Loyalty to Two Brands of Beer of the Same Producer," Scientific Annals of Economics and Business, Sciendo, vol. 64(s1), pages 57-69, December.
• Kukla-Gryz Anna & Zagórska Katarzyna, 2017. "The effects of individual internal versus external reference prices on consumer decisions for pay-what-you-want payments," Central European Economic Journal, Sciendo, vol. 4(51), pages 1-17, December.
• Kliestikova Jana & Kovacova Maria, 2017. "By Disobedience to Success: When Brand Value should be Measured in a Different Way than how the Theory Recommends," Economics and Culture, Sciendo, vol. 14(2), pages 33-43, December.
• Rihtaršič Tanja & Rihtaršič Matjaž, 2017. "Model of Consumer Behaviour - Feminine Hygiene," Economics, Sciendo, vol. 5(1), pages 125-136, June.
• Treľová Silvia & Olšavský František, 2017. "Employee Satisfaction with Training Opportunities and its Relation to Internal Marketing," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 8(2), pages 7-16, August.
• Radu Anamaria-Cătălina & Pricop Alexandra & Tita Raluca Florentina & Popescu Mioara, 2017. "Online marketing. A ground to exploit and grow the accessing of European funds," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 8(3), pages 33-40, December.
• Popescu Mioara, 2017. "Modelling prediction of unemployment statistics using web technologies," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 8(3), pages 55-60, December.
• Stępień Beata, 2017. "In Search of Apprehending Customers’ Value Perception," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 53(1), pages 99-117, March.
• Brice William D. & Chu Edward & Brice Anastasiya, 2017. "Culture-Based Rejection of Taboo-Infringing Imports," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 53(3), pages 67-81, September.
• Dębski Maciej & Krawczyk Adriana, 2017. "Competitiveness of Family Tourist Micro-Enterprises as an Element of Tourist Destination Product," Journal of Intercultural Management, Sciendo, vol. 9(4), pages 59-76, December.
• Lewandowska Anna & Witczak Joanna & Kurczewski Przemysław, 2017. "Green marketing today – a mix of trust, consumer participation and life cycle thinking," Management, Sciendo, vol. 21(2), pages 28-48, December.
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