Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M31: Marketing

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This topic is covered by the following reading lists:

1. Online Marketing and Advertising
2. Mondialisation

2025

• TANASE, George Cosmin, 2025. "Augmenting Human Resource Management with Artificial Intelligence: From Sustainability to Neuroscience Insights," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 16(1), pages 31-38, March.
• PURCAREA, Ioan Matei, 2025. "CMOs’ Opportunities’ Assessment Within the Rise of Phygital Marketing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 16(1), pages 39-44, March.
• TANASE, George Cosmin, 2025. "European Grocery Retail Seeking for Growth in a Challenging and Dynamic Environment," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 16(2), pages 27-33, June.
• PURCAREA, Ioan Matei, 2025. "E-Commerce and Agentic AI," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 16(2), pages 34-43, June.
• Daniel Levy & Haipeng (Allan) Chen & Sourav Ray & Elliot Charette & Xiao Ling & Weihong Zhao & Mark Bergen & Avichai Snir, 2025. "Asymmetric price adjustment over the business cycle," Working Paper series 25-05, Rimini Centre for Economic Analysis.
• Ganz, Federico & Varela , Gonzalo & Taniguchi, Kiyoshi, 2025. "Estimating Asian Economies’ Missing Exports," ADB Economics Working Paper Series 784, Asian Development Bank.
• Tuygun Toklu, Arzu, 2025. "The Impact of Event Marketing on Cities with Tourism Destination Potential: A Research on City Residents (Etkinlik Pazarlamasının Turizm Destinasyonu Potansiyeli Olan Şehirlere Etkisi: Şehir Sakinleri," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 16(2), pages 227-242, April.
• Fauzi, Egi Afriansyah & Suroso, Edy, 2025. "Pengaruh Costumer Experince Management dan Harga terhadap Loyalitas Konsumen Briana Bakery Tasikmalaya," Jurnal Bisnis Mahasiswa, Aksara Indo Rajawali, vol. 5(1), pages 26-37, January.
• Ghozlan TELILANI & Djamel BOUTELDJA, 2025. "The Impact of Digital Marketing Tools on the E-Reputation of Startups in Algeria," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 10(1), pages 165-179, February.
• Assia BRAHIMI & Djamila KADRI, 2025. "The Impact of Electronic Advertising on Consumer Purchasing Behaviour in Algeria," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 10(1), pages 189-204, February.
• Souhil GUEMMAZ, 2025. "Financing of Businesses and Households in Algeria: The Management of Institution-Customer Relationship," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 10(1), pages 205-220, February.
• Ines BENATIA & Nabila ABID, 2025. "The Determinants of Organisations’ Performance in the Algerian Mobile Telecommunications Market," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 10(1), pages 272-286, February.
• Hakima SOUKI & Sabrina BOUKELLAL & Mohand CHITI, 2025. "Marketing and Innovation Process in Agri-Food Companies: Analysis via the Stage-Gate Model," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 10(2), pages 306-323, June.
• Paul MUKUCHA & Divaries Cosmas JARAVAZA & Philip DANGAISO & Forbes MAKUDZA, 2025. "The Role of Gender Matching in Personal Selling of Embarrassing Products: An Empirical Study in Zimbabwean Fashion Boutiques," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 10(2), pages 431-447, June.
• Radojko LUKIC, 2025. "Application of Fuzzy SIWEC and Rough MABAC Methods in the Evaluation of Trade Performance Dynamics in Serbia," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 10(2), pages 448-456, June.
• Harish Kumar & Madhushree Nanda Agarwal, 2025. "Filtering the reality: Exploring the dark and bright sides of augmented reality–based filters on social media," Australian Journal of Management, Australian School of Business, vol. 50(1), pages 152-172, February.
• Ritu Srivastava & Parul Gupta & Harish Kumar & Nikhita Tuli, 2025. "Digital customer engagement: A systematic literature review and research agenda," Australian Journal of Management, Australian School of Business, vol. 50(1), pages 220-245, February.
• Anupama Ambika & Hyunju Shin & Varsha Jain, 2025. "Immersive technologies and consumer behavior: A systematic review of two decades of research," Australian Journal of Management, Australian School of Business, vol. 50(1), pages 55-79, February.
• Vu Hiep Hoang & Quoc Dung Ngo, 2025. "Embracing the Digital Frontier: Unveiling the Moderating Role of Personal Innovativeness on University Choice Decisions in Vietnam," SAGE Open, , vol. 15(1), pages 21582440251, March.
• T. M. Wanigapura & T. P. S. R. Guruge & I. V. Kuruppu & P. C. Abeysiriwardana, 2025. "Diversified impact of electronic word-of-mouth (eWOM) on consumer communities: a developing country perspective," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 52(1), pages 37-53, March.
• María J. Quero & Montserrat Díaz-Méndez & Jose L. Ruiz-Alba, 2025. "How does innovation emerge in open platform ecosystems?," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-15, December.
• Han Yan & Rui Wang & Jin Qin, 2025. "Design factors of the tag-based review summarization system: Perspective of the consumers’ intention to use," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-17, December.
• Alireza Zolfaghari & Simon Somogyi & Kimberly Thomas-Francois & Maryamsadat Hashemi Fesharaki, 2025. "Beyond technology: Multidimensional consumption values in phygital retailing; a mixed method approach," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-30, December.
• Kathrin Figl & Aliaksei Miniukovich & Christiane Ernst & Christiane Lehrer, 2025. "The danger of not being typical: The positive effect of webpage prototypicality on users’ attitudes," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-22, December.
• Pascal Penava & Ricardo Buettner, 2025. "A novel subject-independent deep learning approach for user behavior prediction in electronic markets based on electroencephalographic data," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-20, December.
• Chunhua Ju & Qi Guo & Hui Jiang & Yong Wang, 2025. "Does platform dependence always reduce the fairness perception of seller?," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-25, December.
• Ezlika M. Ghazali & Dilip S. Mutum & Jia Jia Cheah, 2025. "Dining with robots: An integrated perspective on functional, emotional and relational dimensions of customer experience," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-29, December.
• Maaike Ven & Lieve Doucé & Kim Willems & Felitsa Rademakers & Malaika Brengman & Philippine Loupiac, 2025. "Augmenting the reality of decision-making: Comparing and combining product experiences’ influence on choice difficulty and mental imagery," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-25, December.
• Suraj Kushe Shekhar & Pulidindi Venugopal, 2025. "Social marketing and consumer behavior: a bibliometric analysis," Future Business Journal, Springer, vol. 11(1), pages 1-22, December.
• Mariya Ali & Asad Ahmad & Sadaf Siraj & Dag Øivind Madsen, 2025. "A preliminary analysis of the impact of advertising appeals on sustainable apparel purchase behaviour," Future Business Journal, Springer, vol. 11(1), pages 1-13, December.
• Preyal Sanghvi & Pratima Shukla & Varimna Singh & Reshmi Menon, 2025. "Green Buying Behavior: A Shift Towards Sustainable Development," International Journal of Global Business and Competitiveness, Springer, vol. 20(1), pages 42-52, June.
• Luca Congiu & Ivan Moscati & Matteo Scacchi, 2025. "Digital Nudging and Cookie Rejection: An Experiment," Italian Economic Journal: A Continuation of Rivista Italiana degli Economisti and Giornale degli Economisti, Springer;Società Italiana degli Economisti (Italian Economic Association), vol. 11(1), pages 431-458, March.
• Laura Kerpel & Anneleen Kerckhove, 2025. "Advocating beyond call of duty: a review of employee advocacy and a call for research," Management Review Quarterly, Springer, vol. 75(1), pages 249-288, February.
• Gary Eckstein & Anup Shrestha & Anne-Marie Sassenberg & Yogesh K. Dwivedi, 2025. "Marketing agility in volatile, uncertain, complex and ambiguous (VUCA) contexts: a systematic literature review and future research agenda," Management Review Quarterly, Springer, vol. 75(1), pages 323-351, February.
• Fakhra Malik Mushtaq & Ezlika M. Ghazali & Zalfa Laili Hamzah, 2025. "Brand hate: a systematic literature review and future perspectives," Management Review Quarterly, Springer, vol. 75(2), pages 1077-1110, June.
• Parul Chhibber & Hardeep Chahal & Rahul Pratap Singh Kaurav, 2025. "Is brand commitment the missing link in the internal branding and brand citizenship behaviours relationship in services sector: a meta-analysis," Management Review Quarterly, Springer, vol. 75(2), pages 1259-1310, June.
• Khleef Alkhawaldeh & Reem Suwan & Mais Qadri, 2025. "The influence of customer value on sustainable green purchasing decision: the mediating role of customer attitudes and behavior," OPSEARCH, Springer;Operational Research Society of India, vol. 62(2), pages 643-660, June.
• Laszlo Alexandru Gyori & Flavia Dana Oltean & Manuela Rozalia Gabor, 2025. "Exploring the Domains of Consumer Perceived Ethicality in Developing Countries. Comparative Qualitative Research on Romania and China," Springer Proceedings in Business and Economics, in: Adina Letiția Negrușa & Monica Maria Coroş & Mark Anthony Camilleri (ed.), Sustainable and Resilient Businesses in the Global Economy, pages 199-214, Springer.
• Constantine Demiris & Lorena Elezi & Joanna Kyritsi & Nikos Adamopoulos, 2025. "Reimagining Tourism in the Post-covid Era: Insights from Milos Island's Tourism Workforce," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Carlos Costa (ed.), Innovation and Creativity in Tourism, Business and Social Sciences, pages 3-32, Springer.
• Konstantinos Giotopoulos & Dimitrios Papadopoulos, 2025. "Digital Transformation in the Global Tourism Ecosystem: Consumer Attitudes and Business Adaptation," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Carlos Costa (ed.), Innovation and Creativity in Tourism, Business and Social Sciences, pages 259-298, Springer.
• Yannis C. Stamatiou & Hera Antonopoulou & Constantinos Halkiopoulos, 2025. "Secure and Privacy-Preserving Applications: Enhancing User Experience and Trust in the Tourism Industry," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Carlos Costa (ed.), Innovation and Creativity in Tourism, Business and Social Sciences, pages 299-320, Springer.
• Leonidas Theodorakopoulos & Alexandra Theodoropoulou & Ioanna Kalliampakou & Panagiotis Velissaris & Constantinos Halkiopoulos, 2025. "Revolutionizing Tourism Marketing: Big Data Analytics and Machine Learning for Predictive Accuracy," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Carlos Costa (ed.), Innovation and Creativity in Tourism, Business and Social Sciences, pages 321-349, Springer.
• Georgios Igoumenakis & Ioanna Giannoukou, 2025. "Enhancing Tourism Business Competitiveness Through Digital Marketing Tools: A Case Study on Effective Strategies and Technologies," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Carlos Costa (ed.), Innovation and Creativity in Tourism, Business and Social Sciences, pages 351-373, Springer.
• Spiridoula Tsoukala & Ioanna Kalliampakou & Alexandra Theodoropoulou & Ioanna Giannoukou, 2025. "Digital Engagement in Cultural Institutions: Enhancing Visitor Experience Through Innovative Technologies," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Carlos Costa (ed.), Innovation and Creativity in Tourism, Business and Social Sciences, pages 375-412, Springer.
• Leonidas Theodorakopoulos & Alexandra Theodoropoulou & Aristeidis Bakalis, 2025. "Utilizing Big Data for Improved Targeting and Personalization for Digital Marketing Purposes in the Tourism Industry: A Comprehensive Review," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Carlos Costa (ed.), Innovation and Creativity in Tourism, Business and Social Sciences, pages 429-470, Springer.
• Ioanna Giannoukou & Antonia Kougia, 2025. "Innovative Digital Strategies in Crisis Management for Tourism Enterprises: Enhancing Resilience and Sustainable Growth in the Digital Era," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Carlos Costa (ed.), Innovation and Creativity in Tourism, Business and Social Sciences, pages 47-87, Springer.
• Christos Sarigiannidis & Constantinos Halkiopoulos & Basilis Boutsinas, 2025. "Innovative Pathways to Sustainable Tourism in Greece: Leveraging Open Environmental Accounting and Business Ecosystems," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Carlos Costa (ed.), Innovation and Creativity in Tourism, Business and Social Sciences, pages 741-767, Springer.
• Evgenia Gkintoni & Georgios Telonis & Constantinos Halkiopoulos & Basilis Boutsinas, 2025. "Next-Gen Wellness: AI, MBCT, and Data-Driven Marketing Transforming Health Tourism," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Carlos Costa (ed.), Innovation and Creativity in Tourism, Business and Social Sciences, pages 819-855, Springer.
• Georgios Heliades & Evgenia Gkintoni & Gerasimos Panas & Constantinos Halkiopoulos & Basilis Boutsinas, 2025. "AI-Enhanced Cognitive Wellness: Integrating NcBT and Human–Computer Interaction in Global Health Tourism," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Carlos Costa (ed.), Innovation and Creativity in Tourism, Business and Social Sciences, pages 857-894, Springer.
• Aspasia Patroni & Grigoria Vogka & Constantinos Halkiopoulos & Hera Antonopoulou, 2025. "Emerging Trends and Digital Strategies in Medical Tourism: Enhancing Health and Wellness Tourism in the Modern Era," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Carlos Costa (ed.), Innovation and Creativity in Tourism, Business and Social Sciences, pages 895-922, Springer.
• Evgenia Gkintoni & Georgios Telonis & Anastasios Tsimakis & Constantinos Halkiopoulos & Basilis Boutsinas, 2025. "Integrating AI-Powered Personalization via Neurobiologically Informed DBT in Smart Wellness Resorts," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Carlos Costa (ed.), Innovation and Creativity in Tourism, Business and Social Sciences, pages 923-953, Springer.
• Leonidas Theodorakopoulos & Ioanna Kalliampakou & Amalia Ntantou & Constantinos Halkiopoulos, 2025. "Leveraging Machine Learning for Sustainable Hotel Management: Predicting Booking Cancellations to Optimize Operations," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Carlos Costa (ed.), Innovation and Creativity in Tourism, Business and Social Sciences, pages 135-178, Springer.
• Georgios A. Deirmentzoglou & Eirini Vlassi & Katerina Maronou, 2025. "The Role of Search Engine Optimization Awareness in Decision-Making: Applying the Technology Acceptance Model to Online Travel Agencies," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Carlos Costa (ed.), Innovation and Creativity in Tourism, Business and Social Sciences, pages 485-493, Springer.
• Nerantzaki Alexandra & Tsourela Maria & Paschaloudis Dimitris, 2025. "Expectations’ Impact on Satisfaction from Social Media and Websites Purchases for Online Travel Agencies," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Carlos Costa (ed.), Innovation and Creativity in Tourism, Business and Social Sciences, pages 495-505, Springer.
• Leonidas Theodorakopoulos & Alexandra Theodoropoulou & Constantinos Halkiopoulos, 2025. "Big Data and Business Intelligence in Tourism: Analyzing Trends and Enhancing Customer Satisfaction Through Online Review Analytics," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Carlos Costa (ed.), Innovation and Creativity in Tourism, Business and Social Sciences, pages 507-536, Springer.
• Alexander Pakhalov & Iza Dombrovski, 2025. "How Do Small Hotel Owners Influence the Guest Experience? A Netnographic Study in Kamena Vourla, Greece," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Carlos Costa (ed.), Innovation and Creativity in Tourism, Business and Social Sciences, pages 587-596, Springer.
• Athina Nella & Dimitrios P. Stergiou, 2025. "ChatGPT as a Sentiment Analysis Tool: An Assessment Based on Negative Reviews of High-End UK Restaurants," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Carlos Costa (ed.), Innovation and Creativity in Tourism, Business and Social Sciences, pages 61-80, Springer.
• Martin Haupt & Jan Freidank & Alexander Haas, 2025. "Consumer responses to human-AI collaboration at organizational frontlines: strategies to escape algorithm aversion in content creation," Review of Managerial Science, Springer, vol. 19(2), pages 377-413, February.
• Sandra Tobon & Carmen Abril, 2025. "Game on: curbing impulse buying and returns in apparel e-tailers," Review of Managerial Science, Springer, vol. 19(6), pages 1783-1817, June.
• Chun-Chien Lin & Kadek Sandita Nugraha & Yi-Jung Hsu, 2025. "The Effect of Sustainable Development Goals on Customer Satisfaction, Customer Loyalty and the Role of Brand Image in Green Hotels," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 15(1), pages 1-7.
• Cheng-Wen Lee & Romi Ilham & Yuan-Chao Chi, 2025. "Digital Dependence: Online Game Addiction to Mobile App Purchase Intention Feature," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 15(2), pages 1-3.
• Alfonso Martín-Rodríguez & Gonzalo Maldonado-Guzmán & María del Carmen Baustista-Sánchez, 2025. "Entrepreneurial and Market Orientations Effects in Mexican Small Business Performance," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 15(2), pages 1-5.
• Cheng-Wen Lee & Yu-Ting Jhou, 2025. "Understanding Self-Disclosure in Social Networking Sites: The Influence of Trust and Perceived Privacy Risk," Journal of Applied Finance & Banking, SCIENPRESS Ltd, vol. 15(1), pages 1-6.
• Nikolaj Ambrusevič & Margarita Išoraitė, 2025. "User experience journey map: theoretical and practical aspects," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 12(3), pages 205-215, March.
• Margarita Išoraitė & Daiva Aktas, 2025. "Sensory marketing for promoting more sustainable purchasing behaviour," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 12(3), pages 34-43, March.
• Chaudhry Kashif Mahmood & Harcharanjit Singh & Tayyiba Khalil & Tayyiba Khalil & Faisal Aftab & Hina Khan & Imran Manzoor & Kashif Ahmed Abdulhayee, 2025. "Influencer marketing: impact of authenticity on customer purchase intentions," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 12(4), pages 25-42, June.
• Mamdouh Zaki Ahmed Ewis & Shereen Aly Hussien Aly Abdou, 2025. "Content marketing, brand awareness, and customer loyalty in emerging market," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 12(4), pages 43-73, June.
• Gintarė Gulevičiūtė & Margarita Išoraitė, 2025. "User experience design in the context of experiential marketing," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 12(4), pages 87-95, June.
• Andiswa Purity Khumalo & Nosihle Rolana Raula & Steven Kayambazinthu Msosa, 2025. "Customer perception of green marketing in the South African retail sector," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, vol. 7(1), pages 83-92, March.
• Sergey Turlo & Matteo Fina & Johannes Kasinger & Arash Laghaie & Thomas Otter, 2025. "Discrete choice in marketing through the lens of rational inattention," Quantitative Marketing and Economics (QME), Springer, vol. 23(1), pages 45-104, March.
  • Turlo, Sergey & Fina, Matteo & Kasinger, Johannes & Laghaie, Arash & Otter, Thomas, 2025. "Discrete choice in marketing through the lens of rational inattention," Other publications TiSEM 24894409-70a9-4920-9d3c-b, Tilburg University, School of Economics and Management.
• Bruno Carballa Smichowski & Yassine Lefouili & Andrea Mantovani & Carlo Reggiani, 2025. "Data Sharing or Analytics Sharing ?," Working Papers hal-04956937, HAL.
  • Carballa-Smichowski, Bruno & Lefouili, Yassine & Mantovani, Andrea & Reggiani, Carlo, 2025. "Data Sharing or Analytics Sharing?," TSE Working Papers 25-1615, Toulouse School of Economics (TSE).
• Alfdool Sabri Mahmoud & Teruel-Serrano María Dolores & Alonso-Monasterio Pau, 2025. "The Brand Image Influence on the Relationship Between Social Media Advertising and Sustainable Tourism Practices in Petra (Jordan)," Economics, Sciendo, vol. 13(1), pages 25-44.
• Toni Nagian & Goh Thomas Sumarsan & Edward Yusuf Ronny & Calen, 2025. "Supply Chain Sustainability and Financial Performance: The Role of E-Commerce, Digital Banking and Digital Marketing of SMEs," Economics, Sciendo, vol. 13(1), pages 487-507.
• Waghmare Ganesh & Dash Pranati & Jogalekar Jaee & Killedar Murshaduddin & Rao Mvk Srinivasa & Biswas Mitrajit, 2025. "Corporate Social Responsibility: Economic Impacts on Consumer Loyalty and Brand Value in the Digital Era," Economics, Sciendo, vol. 13(2), pages 507-527.
• Badowska Sylwia & Grottel Monika & Pangsy-Kania Sylwia, 2025. "Motives for and Against Engagement in Charity by Older Adults. Empirical Evidence from Poland," Folia Oeconomica Stetinensia, Sciendo, vol. 25(1), pages 22-47.
• Rutkowski Ireneusz P., 2025. "Stevens’ measurement scales in marketing research – A continuation of discussion on whether researchers can ignore the Likert scale’s limitations as an ordinal scale," Marketing of Scientific and Research Organizations, Sciendo, vol. 55(1), pages 39-55.
• Strzębicki Dariusz, 2025. "Consumer Engagement on Facebook: The Role of Comments in Travel Agency Brand Interactions in Poland," Marketing of Scientific and Research Organizations, Sciendo, vol. 55(1), pages 56-68.
• Błoński Krzysztof & Witek Jolanta, 2025. "Marketing of higher education institutions: Research themes and their shifting relevance over time," Marketing of Scientific and Research Organizations, Sciendo, vol. 55(1), pages 69-89.
• Iršič Matjaž & Gjergjek Tomaž, 2025. "The Influence of Benefits and Trust on Consumers’ Attitudes towards Artificial Intelligence: The Moderating Role of Threats," Organizacija, Sciendo, vol. 58(2), pages 138-157.
• Khan Tahsina & Khaled Amin Md. & Nahar Rezbin & Ramayah Thurasamy & Hassan Farheen, 2025. "Employees’ Brand Knowledge for Heightening Brand Endorsement in the Service Industry," Zagreb International Review of Economics and Business, Sciendo, vol. 28(1), pages 75-102.
• Beknazar-Yuzbashev, George & Ichiba, Sota & Stalinski, Mateusz, 2025. "To the Depths of the Sunk Cost : Experiments Revisiting the Elusive Effect," The Warwick Economics Research Paper Series (TWERPS) 1544, University of Warwick, Department of Economics.
• Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), 2025. "Market Dynamics and Strategies in a Post-Crisis World:Navigating a World in Flux," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13811.
• Nimmy Lovely George & M. Rakesh Krishnan, 2025. "COVID-19 Panic Buying Behaviour: Individual Differences among Consumers," World Scientific Book Chapters, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux, chapter 1, pages 1-21, World Scientific Publishing Co. Pte. Ltd..
• Shaply Abdul Kareem & D. Yuvaraj & S. Aswini Priya & Pulidindi Venugopal & S. Anjani Devi, 2025. "Purchase Intention and Satisfaction of FMCG Shoppers: Empirical Analysis from a Post-COVID-19 Outlook," World Scientific Book Chapters, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux, chapter 2, pages 23-39, World Scientific Publishing Co. Pte. Ltd..
• N. Muhammed Sajid & Meera Peethambaran & K. Jiyas, 2025. "Predicting Visit Intention after COVID-19 Using Theory of Planned Behaviour," World Scientific Book Chapters, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux, chapter 3, pages 41-53, World Scientific Publishing Co. Pte. Ltd..
• Kritika Mahensaria & Supriyo Patra, 2025. "A Study on Consumer Behaviour towards Digital Food App Services in India," World Scientific Book Chapters, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux, chapter 4, pages 55-65, World Scientific Publishing Co. Pte. Ltd..
• Mallika Srivastava & Mudita Sinha & Biranchi Narayan Swar, 2025. "Consumers’ Online Shopping Behaviour: A Post-COVID-19 Analysis in India," World Scientific Book Chapters, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux, chapter 5, pages 67-72, World Scientific Publishing Co. Pte. Ltd..
• Tania Chauhan, 2025. "Substantial Changes in Consumer Buying Behaviour in the Post-COVID-19 World," World Scientific Book Chapters, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux, chapter 6, pages 73-77, World Scientific Publishing Co. Pte. Ltd..
• Reetika Jain, 2025. "A Study of Disruptions in Consumer Behaviour and Marketing Strategies in Response to the Pandemic in India," World Scientific Book Chapters, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux, chapter 7, pages 79-85, World Scientific Publishing Co. Pte. Ltd..
• Jyoti & Sarvesh Kumar, 2025. "A Narrative of Needs Assessment through Psychobiography of COVID-19 Patient by Observing Moment of Truth," World Scientific Book Chapters, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux, chapter 8, pages 87-96, World Scientific Publishing Co. Pte. Ltd..
• Jahanvi & Meenakshi Sharma, 2025. "Digital Migration and Survival of Fashion Industry Post New Normal," World Scientific Book Chapters, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux, chapter 9, pages 97-112, World Scientific Publishing Co. Pte. Ltd..
• Rahul Khandelwal, 2025. "Rural Healthcare: Recovery and Resilience through Digital Health Entrepreneurial Foresight in Developing Countries Post-COVID-19," World Scientific Book Chapters, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux, chapter 10, pages 113-127, World Scientific Publishing Co. Pte. Ltd..
• Rachna Bansal & Prabhat Mittal & Priti Verma, 2025. "Impact of Social Media during COVID-19 Using Binary Logistic Model," World Scientific Book Chapters, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux, chapter 11, pages 129-138, World Scientific Publishing Co. Pte. Ltd..
• G. V. Sobha & P. Sridevi, 2025. "Digital Transformation for Recovery, Resilience, and Adaptation Post-COVID-19 in India," World Scientific Book Chapters, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux, chapter 12, pages 139-161, World Scientific Publishing Co. Pte. Ltd..
• Dawn Jose & E. Sulaiman Ebrahimkunju, 2025. "COVID-19: A Blessing in Disguise for Social Commerce in India," World Scientific Book Chapters, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux, chapter 13, pages 163-172, World Scientific Publishing Co. Pte. Ltd..
• Harshvardhan N. Bhavsar, 2025. "Purchasing Criteria of Wealthy Single Urbanites with Respect to Mobile Phone Accessories: A Post-COVID-19 Study," World Scientific Book Chapters, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux, chapter 14, pages 173-181, World Scientific Publishing Co. Pte. Ltd..
• Ruchika Dawar & Sonika Siwach & Sapna Sehrawat, 2025. "Indian Teens’ Buying Behaviour towards E-Commerce," World Scientific Book Chapters, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux, chapter 15, pages 183-199, World Scientific Publishing Co. Pte. Ltd..
• Chahat Jain & Pallavi Joshi Kapooria & Saurabh Singh, 2025. "Revamping Hospitality and Tourism: A Review of Service Quality Perceptions Post-COVID-19," World Scientific Book Chapters, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux, chapter 16, pages 201-212, World Scientific Publishing Co. Pte. Ltd..
• Pavnesh Kumar & Ravindra Kumar, 2025. "Sustainable Development through Green Marketing: Application and Its Environmental Importance," World Scientific Book Chapters, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux, chapter 17, pages 213-226, World Scientific Publishing Co. Pte. Ltd..
• Tanuj Mathur, 2025. "Effect of Subjective and Objective Knowledge on Consumers’ Willingness to Purchase Health Insurance during COVID-19 Pandemic," World Scientific Book Chapters, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux, chapter 18, pages 227-237, World Scientific Publishing Co. Pte. Ltd..
• Subhodeep Mukherjee & Chittipaka Venkataiah & Manish Mohan Baral & Sharad Chandra Srivastava, 2025. "Modelling Challenges Faced by the Retail Sector in the COVID-19 Outbreak," World Scientific Book Chapters, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux, chapter 19, pages 239-257, World Scientific Publishing Co. Pte. Ltd..
• Preeti Mehra & Tanvirul Islam Mahim, 2025. "Pioneering Digital Marketing: How Service Sector Companies in Bangladesh are Re-redesigning Their Marketing Strengths," World Scientific Book Chapters, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux, chapter 20, pages 259-273, World Scientific Publishing Co. Pte. Ltd..
• Sukhpreet Kaur & Deepa Guleria & Gurvinder Kaur, 2025. "Enhancing Resilience in Times of COVID-19 Crisis: Evidence from Indian Hotel Industry," World Scientific Book Chapters, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux, chapter 21, pages 275-286, World Scientific Publishing Co. Pte. Ltd..
• Rohit Bhuvaneshwar Mishra & Hongbing Jiang, 2025. "Clustering and Topic Modelling of Business Research Trends during COVID-19," World Scientific Book Chapters, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux, chapter 22, pages 287-314, World Scientific Publishing Co. Pte. Ltd..
• Shatrughna Ojha & Vandana Dubey & Claire Buisson, 2025. "Resilience of Street Food Vendors of Lucknow during COVID-19 Pandemic," World Scientific Book Chapters, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux, chapter 23, pages 315-330, World Scientific Publishing Co. Pte. Ltd..
• Saloni Devi & Garima Kohli, 2025. "Exploring the Impact of Organizational Culture on Employee Performance," World Scientific Book Chapters, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux, chapter 24, pages 331-351, World Scientific Publishing Co. Pte. Ltd..
• Pooja Deshmukh, 2025. "Mindfulness Practices and Their Essentiality for Teachers," World Scientific Book Chapters, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux, chapter 25, pages 353-360, World Scientific Publishing Co. Pte. Ltd..
• Rizwana Rafiq & Mir Insha Farooq, 2025. "Women Faculty and Increased Working Hours due to COVID-19 in Higher Educational Institutions: An Empirical Analysis," World Scientific Book Chapters, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux, chapter 26, pages 361-368, World Scientific Publishing Co. Pte. Ltd..
• Mrinal Keshri & Yash Kumar, 2025. "Analyzing Business and Functional Areas of ‘Didi Ki Rasoi’: A JEEViKA Initiative," World Scientific Book Chapters, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux, chapter 27, pages 369-410, World Scientific Publishing Co. Pte. Ltd..
• Ashutosh Dubey & Arif Khan, 2025. "A Digital Transformation Toolkit to Formulate CXO Office Strategy Overcoming Disruptions, Including the COVID-19 Pandemic," World Scientific Book Chapters, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux, chapter 28, pages 411-423, World Scientific Publishing Co. Pte. Ltd..
• Puneett Bhatnagr & Anupama Rajesh & Richa Misra, 2025. "Impact of Online Reputation on Neobank Adoption during COVID-19," World Scientific Book Chapters, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux, chapter 29, pages 425-450, World Scientific Publishing Co. Pte. Ltd..
• Shyam Sundar Panigrahi, 2025. "Technological Developments and Innovations to Drive the Post-COVID-19 World Economy," World Scientific Book Chapters, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux, chapter 30, pages 451-460, World Scientific Publishing Co. Pte. Ltd..
• Supriya Singh & Alka Lalhall, 2025. "Agri-Tech Start-ups in India: Present Status and Future Scope in Reference to COVID-19," World Scientific Book Chapters, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux, chapter 31, pages 461-478, World Scientific Publishing Co. Pte. Ltd..
• Palić, Mirko & Najdanović, Zoran & Tutek, Natalia, 2025. "Implications between Financial Literacy and Credit Card use among Retirees in Bosnia and Herzegovina," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2024), Hybrid Conference, Dubrovnik, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Dubrovnik, Croatia, 5-7 September, 2024, pages 96-104, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Snir, Avichai & Levy, Daniel & Levy, Dudi & Chen, Haipeng (Allan), 2025. "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes during the Pandemic," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 0.
  • Avichai Snir & Daniel Levy & Dudi Levy & Haipeng Allan Chen, 2024. "Price Gauging or Market Forces? Fairness Perceptions of Price Hikes during the Pandemic," Economics Bulletin, AccessEcon, vol. 44(4), pages 1291-1325.
  • Snir, Avichai & Levy, Daniel & Levy, Dudi & Chen, Haipeng (Allan), 2024. "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes during the Pandemic," MPRA Paper 123071, University Library of Munich, Germany.
  • Avichai Snir & Daniel Levy & Dudi Levy & Haipeng Allan Chen, 2025. "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes during the Pandemic," Post-Print hal-04854450, HAL.
• Levy, Daniel & Chen, Haipeng (Allan) & Ray, Sourav & Charette, Elliot & Ling, Xiao & Zhao, Weihong & Bergen, Mark & Snir, Avichai, 2025. "Asymmetric price adjustment over the business cycle," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 0, pages 112450-1124.
• Küffmann, Karin & Meickmann, Lena & Veith, Tobias, 2025. "Digitalisierung für eine besucherorientierte Innenstadt," EconStor Research Reports 319782, ZBW - Leibniz Information Centre for Economics.
• Vogel, Henrik & Schmitt, Sophie, 2025. "Die unterschätzte Macht der Schrift: Untersuchung des Einflusses von Schriftarten auf Anzeigenwahrnehmung, Markeneinstellung und Kaufverhalten," IU Discussion Papers - Marketing & Communication 1 (Februar 2025), IU International University of Applied Sciences.
• Joyal, Aaron & Bartlo, Carol, 2025. "Influence of need for affiliation on small business customer loyalty," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, vol. 9(1), pages 739-739, June.
• Amanda Starc & Thomas G. Wollmann, 2025. "Does Entry Remedy Collusion? Evidence from the Generic Prescription Drug Cartel," American Economic Review, American Economic Association, vol. 115(5), pages 1400-1438, May.
• Matthias Rodemeier, 2025. "Buy Baits and Consumer Sophistication: Field Evidence from Instant Rebates," American Economic Journal: Economic Policy, American Economic Association, vol. 17(2), pages 30-59, May.
• Claudiu Coman & Ecaterina Coman & Teodor Florin Cilan, 2025. "Emerging Trends in Food Consumer Behaviour," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 27(69), pages 398-398, April.
• Peter Sedík & Marian Cvirik & Cristina Bianca Pocol & Titanilla Oravecz, 2025. "Factors Influencing Honey Choice in Slovakia and Hungary: A Comparative Study," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 27(69), pages 431-431, April.
• Sarka Velcovska & Vendula Prokopova, 2025. "A Segmentation Study on How Czech Consumers Make Household Food Purchases," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 27(69), pages 555-555, April.
• Shakeel Ahmad & Xue Chaogai & Sayed Kifayat Shah & Jozsef Popp & Angel Acevedo-Duque, 2025. "Analysing Consumer Adoption Intentions of Drone-enabled Food Delivery Services: The Moderating Role of Uncertainty Avoidance," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 27(69), pages 606-606, April.
• Bohdan CHERNIAVSKYI, 2025. "Innovative Use of Floating Solar Panels in Remediation: A Product with a Multiplicative Effect for Ukraine's Environmental Restoration," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 13-24, March.
• Marilena Ionica RÄ‚DULICÄ‚, 2025. "Assessing the Marketing Performance of Financial-Banking Organizations, a Prerequisite for Increasing Competitiveness," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 25-35, March.
• Roland GOLDBERG & Clarise MOSTERT, 2025. "Factors Influencing Consumer Value and Attractiveness in Physical Shopping Centers: Evidence from the Western Cape, South Africa," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 36-48, March.
• Kamran ALLAHVERDIYEV, 2025. "Leveraging AI for Enhancing Sustainable Marketing and Consumer Experience in E-Commerce," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 49-59, March.
• Ștefan-Alexandru CATANÄ‚ & Cătălin GRÄ‚DINARU & Andreea BARBU & Georgeta IONESCU & Magdalena STOIAN (CIOBANU), 2025. "Personality Traits and Outcomes in a Simulated Marketing Environment," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 6-12, March.
• Yasser BAESHEN, 2025. "Adoption of Ride-Hailing Apps in the Shared Economy: Extending UTAUT2 with mediating variables," Access Journal, Access Press Publishing House, vol. 6(2), pages 249-269, April.
• Ganna LIKHONOSOVA & Mansur MAMANAZAROV & Rustem ADILCHAEV & Abdusamat MAMANAZAROV, 2025. "Socio-economic development management: marketing the use of reserves and potentials," Access Journal, Access Press Publishing House, vol. 6(2), pages 319-335, April.
• Purboyo PURBOYO & Laila Refiana SAID & Muhammad Riza FIRDAUS & Prihatini Ade MAYVITA, 2025. "A systematic literature review on live-streaming commerce: trends, consumer behavior, and business implications," Access Journal, Access Press Publishing House, vol. 6(2), pages 437-451, April.
• Ika Febrilia & Andi Muhammad Sadat & Anizah Zainuddin & Meta Bara Berutu & Destria Kurnianti, 2025. "Do You Feel Better When Buying More? The Moderating Effect of Consumer Mood on the Urge To Buy Impulsively," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 113-128.
• Yayuk Sriayudha & Johannes & Ade Octavia & Tona Aurora Lubis, 2025. "Exploring the Role of Consumer Attitudes in Mediating the Influence of Knowledge, Values, Subjective Norms, and Behavioral Control on the Purchase of Eco-Friendly Products," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 163-178.
• Moch Rizal & Lela Nurlaela Wati & Alfina Putri Andita & Rita Yuni Mulyantii, 2025. "The Role of Positive Emotions in Mediation the Influence of Fashion Involvement, Shopping Lifestyle on E-Impulse Buying (Empirical Evidence in Generation X, Y, Z)," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 181-208.
• Roymon Panjaitan & Naili Farida & Farida Indriani, 2025. "Entrepreneurial Creativity and Business Innovation Performance: The Role of Competitivenes Mechanism Protection and Competitive Intensity," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 59-79.
• Guruh T. Hariyadi & Purwanto Purwanto & Rizal Isnanto, 2025. "Green Consumer Profile Analysis: Insights from Digital Market Clustering," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 5, pages 27-47.
• Lulzim Rashiti & Shqiprim Jashari & Hristo Ivanov Katrandjiev, 2025. "The Impact of Promotional Activities on Consumer Behavior: A Case Study of the Beverage Industry in Kosovo," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 125-140.
• Totok Haryanto & Budhi Haryanto, 2025. "How Do YouTube Ads Shape Consumer Decisions? (Empirical Study on Gen-Z)," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 87-106.
• Michaela Janska & Marta Zambochova & Bara Fialova, 2025. "Identification of consumers willing to buy green products – A case study in the Czech Republic," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, vol. 28(1), pages 208-220, March.
• Xulong Wang & Chenyu Fu & Feng Leng, 2025. "Do inconsistent online reviews reduce sales for merchants on the platform? Evidence from China," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, vol. 28(2), pages 192-207, June.
• Kalemaj Eleni, 2025. "Influencing E-commerce Performance in European Transition Economies: An Urgent Call for Digital Marketing," Business Systems Research, Sciendo, vol. 16(1), pages 255-284.
• Milagros C. Bales & Karen Luz P. Yap & Fatima T. Baliña & Leomarich F. Casinillo, 2025. "Interaction and problems in the abaca industry in Region VIII, Philippines," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 15(1), pages 3-19.
• Hoa Le Thai Nguyen & Thi Thi Cam Tang, 2025. "The impact of online review on fresh food purchase intention via mobile applications: An approach of Elaboration Likelihood Model (ELM) theory," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 15(2), pages 128-151.
• Tuan Van Pham & My Ha Nguyen & Linh Khanh Nguyen & Yen Phi Hoang & Thu Hoai Tran & Linh Ngoc Khanh Hoang, 2025. "The impact of Firm Generated Content (FGC) and User Generated Content (UGC) on the intention to use telehealth services," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 15(2), pages 37-50.
• Minh Thi Hong Le & Hieu Ngoc Minh Pham & Ly Thi Truc Nguyen & Thuy Thi Xuan Le & Suong Thi Mai Nguyen, 2025. "Augmenting TikTok shop adoption: The mediating role of Key Opinion Consumers (KOCs) in live streaming, video content, and Artificial Intelligence (AI) recommendations," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 15(2), pages 85-104.
• Oanh Thi Thuy Thai & Tho Alang, 2025. "Greenwash and green purchase intentions among Vietnamese consumers: The mediating roles of green skepticism, environmental concern and knowledge," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 15(4), pages 109-135.
• Hien Nguyen Trong Ton, 2025. "Analyzing public perceptions of street food in Ho Chi Minh City from a management perspective using data analytics and netnography approaches," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 15(4), pages 150-161.
• Mary Flor Silvestre Namoca & James Garcia Esguerra, 2025. "Clients’ criteria for dental services selection and assessment of service quality and satisfaction in Cebu, Philippines," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 15(4), pages 3-17.
• Nhung Thi Hoai Duong & Minh Quang Ta, 2025. "Investigating online purchase intention of Gen Z on TikTok live stream shopping," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 15(4), pages 71-89.
• Chung Thi Du, 2025. "Factors influencing luxury wine consumption behavior among Vietnamese consumers," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 15(4), pages 90-108.
• Ngô Thị Lan & Nguyễn Thị Huyền Ngân & Nguyễn Thị Thanh Ngân & Nguyễn Thị Ngọc Hiệp, 2025. "Tác động của marketing dựa trên giác quan đến tài sản thương hiệu và ý định quay trở lại của khách hàng ở các chuỗi nhà hàng buffet tại Thành phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 20(2), pages 105-120.
• Nguyễn Đức Hiếu & Trần Ái Cầm & Nguyễn Viết Bằng & Võ Đức Duy, 2025. "Trò chơi hóa và ý định khởi nghiệp kỹ thuật số của sinh viên tại Thành phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 20(2), pages 36-50.
• Nguyễn Lê Thái Hòa, 2025. "Vai trò của xu hướng mua sắm điều tiết các nhân tố thúc đẩy và cản trở lên hành vi mua lại thực phẩm hữu cơ," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 20(2), pages 68-85.
• Nguyễn Hữu Khôi, 2025. "Ảnh hưởng của chất lượng tương tác đến ý định tiếp tục sử dụng thương mại livestreaming: Vai trò của giá trị cảm nhận," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 20(4), pages 16-28.
• Nguyễn Thị Khánh Thảo & Trần Huỳnh Tấn Sang & Lý Phước Sang & Đặng Thanh Tài & Bùi Ngọc Tuấn Anh, 2025. "Ảnh hưởng của truyền miệng trực tuyến và tiếp thị mạng xã hội đến ý định mua hàng," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 20(4), pages 29-45.
• Nguyễn Thị Phương Thảo & Nguyễn Đoàn Bảo Uyên & Bạch Văn Lượng & Nguyễn Văn Anh, 2025. "Ảnh hưởng của định hướng tiếp thị xanh đến hành vi khách hàng - Một nghiên cứu trong lĩnh vực bất động sản tại Việt Nam," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 20(6), pages 21-36.
• Trương Thị Hoàng Oanh & Võ Thị Như Ý & Đào Hồng Huệ & Trần Ngọc Hân & Phan Ngọc Trinh, 2025. "Vai trò yếu tố trung gian tuần tự của kiến thức và thái độ ảnh hưởng đến tiêu dùng thực phẩm hữu cơ: Góc nhìn mô hình SOR," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 20(6), pages 37-51.
• Bùi Ngọc Tuấn Anh & Nguyễn Thiên Thy & Cao Thị Lan Anh & Phạm Ngọc Hải Yến & Nguyễn Dương Danh & Trần Viết Hải, 2025. "Sự chấp nhận công nghệ AI trong bán lẻ: Trường hợp thế hệ Z và thế hệ Y," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 20(6), pages 52-67.
• Saurabh Singh & Imran Ahmad, 2025. "Innovating Insurance Services: Enhancing Perceived Value and Customer Satisfaction through Service Innovation," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, vol. 28(1), pages 55-71.
• Peter Achim & Bojia Li & Lily Ling Yang, 2025. "Endorsements and Referrals: Product Recommendations in Bilateral Trade," CRC TR 224 Discussion Paper Series crctr224_2025_657, University of Bonn and University of Mannheim, Germany.
• Fabian Herweg & Daniel Müller & Asri Özgümüs & Fabio Römeis, 2025. "Context-Dependent Risk Preferences and Decoy Effects," CESifo Working Paper Series 11611, CESifo.
• Przemyslaw Jeziorski & Dingzhe Leng & Stephan Seiler, 2025. "Causal Inference with Endogenous Price Response," CESifo Working Paper Series 11898, CESifo.
• Zhengrong Gu & Garrett A. Johnson & Shunto J. Kobayashi, 2025. "Can Privacy Technologies Replace Cookies? Ad Revenue in a Field Experiment," CESifo Working Paper Series 11931, CESifo.
• Beknazar-Yuzbashev, George & Ichiba, Sota & Stalinski, Mateusz, 2025. "To the Depths of the Sunk Cost: Experiments Revisiting the Elusive Effect," CAGE Online Working Paper Series 746, Competitive Advantage in the Global Economy (CAGE).
• Hicham MAHDJOUBA & Afaf KHOUILED, 2025. "Analysis of the Determinants of Individuals’ Decision-Making in Choosing Health Tourism Services in Thermal Spa Hotels," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 54, pages 7-17, July.
• Kata FÖLDI & Róbert Sándor SZŰCS & Katalin VARGÁNÉ CSOBÁN, 2025. "Bibliographic Cluster Analysis and Qualitative Research of Male Consumer Trend Groups in Hungary," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, vol. 0(1), pages 41-53, July.
• Andrei UNGUREANU, 2025. "The Soundtrack of a Generation: a Systematic Literature Review on the Influence of Ambient Music on Generation Z Consumers," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, vol. 0(38), pages 107-111, September.
• Jacint JUHASZ, 2025. "Machine Learning-Driven Customer Segmentation: A Behavior-Based Approach for F&B Providers," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, vol. 0(39), pages 169-176, December.
• Congiu, Luca & Botta, Enrico & Zoli, Mariangela, 2025. "Biases and nudges in the circular economy: A review," Ecological Economics, Elsevier, vol. 233(C).
  • Luca Congiu & Enrico Botta & Mariangela Zoli, 2024. "Biases and Nudges in the Circular Economy: A Review," CEIS Research Paper 583, Tor Vergata University, CEIS, revised 03 Oct 2024.
• Sun, Zhonghua & Wei, Wei, 2025. "Green technology innovation and corporate brand competitiveness: an analysis based on the role of environmental policy," Finance Research Letters, Elsevier, vol. 71(C).
• Chenarides, Lauren & Richards, Timothy J. & Rutledge, Zachariah & Pender, John, 2025. "Dollar store impact on local labor markets and retail activity," Food Policy, Elsevier, vol. 132(C).
• Kim, Jungkeun & Cho, Areum & Lee, Daniel Chaein & Park, Jooyoung & Kim, Aekyoung & Jhang, Jihoon & Kim, Changju, 2025. "Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: the role of perceived authenticity," LSE Research Online Documents on Economics 126230, London School of Economics and Political Science, LSE Library.
• Krisztina Taralik & Zsolt Molnár & Tamás Kozák, 2025. "Should I buy domestic food? What influences Hungarian customers in this matter?," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 21(6), pages 1319-1334, April.
• K. Vijayakumar & P. G. Rajesh, 2025. "Cross-Selling's Constraints and Solutions in the Banking Industry," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 108-117.
• Retno Santi Sumardi & Anuar Shah Bali Mahomed & Yuhanis Abdul Aziz, 2025. "Innovative Strategy for Muslim-Friendly Hotels (MFH): Responding to Challenges By Prioritizing Islamic Attributes," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 60-91.
• Anna Mazurkiewicz-Pizlo, 2025. "Virtual Influencers (VIs) As Marketing Communication Tools," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 472-492.
• Ewa Szkudlarek & Maciej Debski & Aleksandra Gradowska, 2025. "Pro-Environmental Initiatives in the Hospitality Sector as a Driver of Brand Loyalty Among Generation Z," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 610-621.
• Monika Piatkowska & Joanna Banbula, 2025. "From Consumption to Creation: Motivations Influencing Handball Fans' Social Media," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 79-99.
• Mariusz Grebowiec, 2025. "Social Marketing and Its Tools in the Process of Creating Consumer Purchasing Decisions," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 127-149.
• Renata Krajewska & Ewa Ferensztajn-Galardos & Grazyna Olszewska, 2025. "Modern Logistical Solutions in Polish E-Commerce: Economic Drivers and a Case Study Analysis," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 207-220.
• Jolanta Tarapata & Janusz Kostecki, 2025. "Responsible Activities of the Company/Brand and their Impact on Its Positive Image in the Opinion of Generation Z Consumers," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 406-423.
• Mohammad Noorizzuddin Nooh, 2025. "The Impact of Service Quality on University Students' Satisfaction towards Islamic Banks," GATR Journals jmmr346, Global Academy of Training and Research (GATR) Enterprise.
• Carballa-Smichowski, Bruno & Lefouili, Yassine & Mantovani, Andrea & Reggiani, Carlo, 2025. "Data Sharing or Analytics Sharing?," TSE Working Papers 25-1615, Toulouse School of Economics (TSE).
  • Bruno Carballa Smichowski & Yassine Lefouili & Andrea Mantovani & Carlo Reggiani, 2025. "Data Sharing or Analytics Sharing ?," Working Papers hal-04956937, HAL.
• TALPEANU, Andra Elena & EDU, Tudor, 2025. "Marketing positioning for medical optics – S.C. Dayane GT Impex S.R.L.: Part III, Description of the Company," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 15(1), pages 08-18, February.
• PURCAREA, Ioan Matei, 2025. "The AI-Augmented Marketers’ Advancement and the Best Way to Address B2C and B2B Marketers’ Skill Gaps," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 15(1), pages 19-25, February.
• TALPEANU, Andra Elena & EDU, Tudor, 2025. "Marketing positioning for medical optics – Dayane GT Impex S.R.L.: Part IV, Analytical presentation of the research approach," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 15(2), pages 08-18, May.
• PURCAREA, Ioan Matei, 2025. "AI Digital Marketing Department and ABM, ABX, and Account-Driven GTM Strategies," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 15(2), pages 19-25, May.
• VIJAYAKUMAR Anandhu & DAVIDOVA Jelena, 2025. "Factors Influencing Human-Centric Innovation Hubs for Effective Digital Marketing of Eco-Friendly Products," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 01, March.
• Sergey Turlo & Matteo Fina & Johannes Kasinger & Arash Laghaie & Thomas Otter, 2025. "Discrete choice in marketing through the lens of rational inattention," Quantitative Marketing and Economics (QME), Springer, vol. 23(1), pages 45-104, March.
  • Turlo, Sergey & Fina, Matteo & Kasinger, Johannes & Laghaie, Arash & Otter, Thomas, 2025. "Discrete choice in marketing through the lens of rational inattention," Other publications TiSEM 24894409-70a9-4920-9d3c-b, Tilburg University, School of Economics and Management.
• Katherine Meckel & Bradley T. Shapiro, 2025. "Depression and grocery shopping behavior," Quantitative Marketing and Economics (QME), Springer, vol. 23(2), pages 291-317, June.
• Masahiro Honda, 2025. "A Systematic Review of Shrinkflation in Retail Markets," Keio-IES Discussion Paper Series DP2025-007, Institute for Economics Studies, Keio University.
• Anastasia Litina & Georgios Mavropoulos & Skerdilajda Zanaj, 2025. "Leading Ladies, Lagging Ratings? Gender Bias in Evaluations of Movies," DEM Discussion Paper Series 25-12, Department of Economics at the University of Luxembourg.
• Savica Dimitrieska & Andrijana Bojadzievska Danevska & Elena Parnardzieva Stanoevska, 2025. "Search Engine Optimization – boosting online visibility for creative entrepreneurs," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 13(1), pages 1-15.
• Vladimir Zhechev & Maria-Yoana Gercheva, 2025. "The Viral Effect on Brand Image in Fashion TikTok," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 31-49, March.
• Sita Dewi Kusumaningrum, 2025. "Heuristics And Emotions In Tourist Destination Selection: A Review And Research Directions," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 10(1), pages 66-82, March.
• Esther Manzano Rivero & à ngel Francisco Villarejo-Ramos, 2025. "e-WOM como instrumento de comunicación online en el sector de la restauración. Un análisis comparado mediante los comentarios de TripAdvisor," DOCFRADIS Working Papers 2504, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jun 2025.
• Nguyen, Tan Phat & Huynh, Cong Minh, 2025. "Customer Satisfaction in Home Delivery Service in Vietnam: The Impact of Service Quality, Perceived Value, and the Mediating Role of Trust," MPRA Paper 123201, University Library of Munich, Germany.
• Adesina, Toheeb, 2025. "AI Agents in the Advertising Industry," MPRA Paper 123413, University Library of Munich, Germany.
• Ozili, Peterson K, 2025. "Digital markets: formative components, regulation, challenges and insights from the EU Digital Markets Act," MPRA Paper 123813, University Library of Munich, Germany.
• Tran, Thi Phuong Linh & Huynh, Cong Minh, 2025. "The Nexus between Post-Purchase Service Experiences in Online Shopping, Customer Satisfaction, and Customer Retention: An Evidence from Binh Duong Province of Vietnam," MPRA Paper 124078, University Library of Munich, Germany.
• Daniel Levy & Haipeng & Chen & Sourav Ray & Elliot Charette & Xiao Ling & Weihong Zhao & Mark Bergen & Avichai Snir, 2025. "Asymmetric price adjustment over the business cycle," Papers 2506.10640, arXiv.org.
  • Levy, Daniel & Chen, Haipeng (Allan) & Ray, Sourav & Charette, Elliot & Ling, Xiao & Zhao, Weihong & Bergen, Mark & Snir, Avichai, 2025. "Asymmetric Price Adjustment over the Business Cycle," MPRA Paper 124999, University Library of Munich, Germany.
  • Daniel Levy & Haipeng (Allan) Chen & Sourav Ray & Elliot Charette & Xiao Ling & Weihong Zhao & Mark Bergen & Avichai Snir, 2025. "Asymmetric price adjustment over the business cycle," Working Paper series 25-05, Rimini Centre for Economic Analysis.
• Levy, Daniel & Chen, Haipeng (Allan) & Ray, Sourav & Charette, Elliot & Ling, Xiao & Zhao, Weihong & Bergen, Mark & Snir, Avichai, 2025. "Asymmetric Price Adjustment over the Business Cycle," MPRA Paper 125129, University Library of Munich, Germany.
• Paulo Botelho Pires & Fabiana Oliveira de Sousa & José Duarte Santos, 2025. "Identifying Positioning Axes for Building Brand Equity in Cork Fashion Products," Central European Business Review, Prague University of Economics and Business, vol. 2025(1), pages 19-55.

2024

• Abdurrakhim Saktyadi & Dodie Tricahyono, 2024. "Examining Customer Behavior Influences on MyPertamina App Adoption: A UTAUT2 Model Study in South Banten Gas Stations," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 113-131.
• Naveen Kumar R & Janani M & John William A & Pavithra R & Maharajan T, 2024. "Turbo Remarketing by E-Commerce Start-ups: Converting Abandoned Carts into Sales," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 18-36.
• Geetha & C.J., 2024. "Enhancing Customer Relationships Through Social Media by Transitioning from Traditional to Social CRM," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(3), pages 112-120.
• Awol Hussien Aman & Nebiyu Esayas, 2024. "The Effects of Practices and Challenges of Advertisements, Sponsorships, and Mechanisms on Efficient Revenue Generation of Oromia Radio and Television Organization," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 14(3), pages 105-118.
• Abelitha Jovanka & Kinkin Yuliaty Subarsa Putri, 2024. "Analysis of Generation Z's Consumer Behavior Towards Purchasing Beauty Products," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 14(3), pages 96-104.
• Dr. K. Vijayakumar & G.P. Ralesh, 2024. "Cross-Selling's Constraints and Solutions in Banking Industry," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 14(4), pages 3-12.
• Nguyen Loi, 2024. "Sustainable Banking Development Model and Recommendations for Vietnam," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 14(4), pages 58-66.
• Leszek Gracz, 2024. "The Factors For Choosing An Online Seller: Insights from a TAM-Based Study of Polish Online Consumers," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 331-340.
• Wojciech Grzegorczyk, 2024. "The Selected Aspects of a Company's Pricing Policy in Foreign Markets," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 422-433.
• Stefan Trzcielinski & Ines Mongiat-Leveque & Dominique Besson, 2024. "The Impact of the Perception of Relational Loyalty on Purchasing Sustainable Products – Pilot Study," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 519-540.
• Aron-Axel Wadlewski, 2024. "Key Motives and Reasons Determining the Start of MLM Activities in the Perspective of Polish Entrepreneurs," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 321-333.
• Agnieszka Izabela Baruk, 2024. "Purchasers’ Benefits of Co-Creating Marketing Offers Versus Offeror Country of Origin," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 375-393.
• Wioletta Wereda & Patrcyja Bryczek-Wrobel, 2024. "The Integration of Digital Marketing Solutions with Industry 4.0 in Enterprises in Poland – Aspects of Management and Security," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 649-660.
• Wioletta Wereda & Natalia Moch & Radoslaw Korneć, 2024. "Urban Resilience and ICT Solutions in Management of Polish Cities," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 1083-1091.
• Beata Gotwald & Bogdan Gregod & Marlena Kowalczyk, 2024. "Parental Perspectives on Sharenting: Attitudes, Privacy Concerns, and Children's Digital Footprint," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 1242-1250.
• Rodrigo Censi & Sandro Vieira Soares & Ivone Junges & Gabriel Oscar Cremona Parma & Rafael Tezza & Jose Baltazar Salgueirinho Osorio de Andrade Guerra, 2024. "Analysis οf the Relationship between Perceived Service Performance and Students' Socioeconomic and Demographic Characteristics: A Study of a Private Technical School," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 437-459.
• Grebowiec Mariusz & Pietrzak Piotr, 2024. "The Role of the Incentive System in the Process of Reducing Stress Levels in the Workplace," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 652-676.
• Iwona Lupa-Wojcik, 2024. "Students' Willingness to Pay for Access to ChatGPT," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 730-745.
• Anna Czaplinska, 2024. "The Image of a Large City in the Opinion of Foreigners: The Case of Szczecin, Poland," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 878-887.
• Tomasz Siudek & Aldona Zawojska, 2024. "Banking Products and Services as Crucial Drivers of Bank Competitiveness Within the Financial Market: A Review Approach," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 974-1007.
• Alina Rydzewska & Danuta Szwajca, 2024. "Cutting-Edge Digital Tools in the Area of Marketing Communication and Sales Used by SMEs versus Economic Results- Evidence from Poland," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 109-134.
• Konrad Hryniewicz & Barbara Marciszewska & Aleksandra Grobelna & Tomasz Studzieniecki & Marzena Wanagos, 2024. "Advertisements: The Congruity Effect with the Communion-Self and Pursuit-Self," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 1122-1149.
• Pawel Glodek & Grzegorz Dadas, 2024. "Estimating the Population Size of Academic Spin-Offs: Challenges and Opportunities," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 1166-1184.
• Radoslaw Luft & Katarzyna Kalinowska & Adam Weinert, 2024. "The Role of AI in Company's Image Management," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 1216-1226.
• Lukasz Wojtowicz & Katarzyna Kalinowska & Adam Weinert, 2024. "The Determinants of Harnessing AI in Shaping Company’s Image," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 1288-1300.
• Sebastian Zupok, 2024. "Contemporary Tools for Creating Customer Value," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 545-559.
• Tomasz Siudek & Aldona Zawojska, 2024. "A Theoretical Model of Customer Acceptance and Use of Electronic Banking as a Distribution Channel for Banking Products and Services," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 866-889.
• Pawel Rymarczyk & Cezary Figura & Lukasz Wojciechowski & Kamila Cwik & Piotr Stalinski, 2024. "Evaluating the Effectiveness of Advertising Campaigns in the Fast-Food Industry Using an Analytical Engine," European Research Studies Journal, European Research Studies Journal, vol. 0(Special A), pages 126-136.
• Mariusz Mazurek & Konrad Gauda & Sylwia Skrzypek-Ahmed & Artem Artiukov & Piotr Stalinski, 2024. "Collection Life Cycle Analysis: Enhancing Market Strategies through Advanced Data Analytics," European Research Studies Journal, European Research Studies Journal, vol. 0(Special A), pages 14-24.
• Bartosz Przysucha & Pawel Kaleta & Artur Dmowski & Jacek Piwkowski & Piotr Czarnecki & Tomasz Cieplak, 2024. "Product Knowledge Graphs - Creating a Knowledge System for Customer Support," European Research Studies Journal, European Research Studies Journal, vol. 0(Special A), pages 150-159.
• Tomasz Smutek & Marcin Marczuk & Michal Jarmul & Ewelina Jurczak & Damian Pliszczuk, 2024. "Chatbot to Support the Customer Service Process," European Research Studies Journal, European Research Studies Journal, vol. 0(Special A), pages 160-168.
• Michal Maj & Artur Dmowski & Ryszard Nowak & Tadeusz Medzelowski & Tomasz Cieplak, 2024. "Enhancing Customer Service in Shopping Malls with an Advanced Chatbot-Integrated Concierge Device," European Research Studies Journal, European Research Studies Journal, vol. 0(Special A), pages 169-178.
• Anna Szymczak-Ronikier, 2024. "Assessing Passenger Loyalty Programs in the Airline Industry: A Comparative Analysis of Value Delivery and Customer Perceptions at Polish Regional Airports," European Research Studies Journal, European Research Studies Journal, vol. 0(Special A), pages 494-509.
• Joanna Majchrzak & Agnieszka Kretkowska & Laura Zielinska & Magdalena Hryb, 2024. "The Relationship Between Sustainable Logistics and Customer Experience - The Study of the Current Situation," European Research Studies Journal, European Research Studies Journal, vol. 0(Special A), pages 548-563.
• Piotr Ogonowski & Bartlomiej Piwowarski, 2024. "Psychophysiological Consumer Responses to Product Packaging Design: Insights for Strategic Marketing," European Research Studies Journal, European Research Studies Journal, vol. 0(Special A), pages 778-798.
• Anna Szwajlik, 2024. "The Importance of Affect in the Purchasing Behavior of Business to Business," European Research Studies Journal, European Research Studies Journal, vol. 0(Special A), pages 799-809.
• Tomasz Smutek & Marcin Kowalski & Olena Ivashko & Robert Chmura & Justyna Sokolowska-Wozniak, 2024. "A Graph-Based Recommendation System Leveraging Cosine Similarity for Enhanced Marketing Decisions," European Research Studies Journal, European Research Studies Journal, vol. 0(Special A), pages 83-93.
• Bartosz Przysucha & Magdalena Halas & Cezary Figura & Natalia Rak & Pawel Barwiak & Adam Hernas, 2024. "Exploring and Analyzing YouTube Communities through Data Mining and Knowledge Graphs," European Research Studies Journal, European Research Studies Journal, vol. 0(Special A), pages 94-102.
• Michal Kaczmarczyk, 2024. "Quality Competitions Based on Models of Organizational Excellence: An Italian Quality Award Case Study," European Research Studies Journal, European Research Studies Journal, vol. 0(Special B), pages 184-196.
• Damian Pliszczuk & Michal Maj & Patryk Marek & Weronika Wilczewska & Tomasz Cieplak & Tomasz Rymarczyk, 2024. "The Effect of the Context Length of Large Language Models on the Quality of Extracted Information in Polish in the Process of Project Management," European Research Studies Journal, European Research Studies Journal, vol. 0(Special B), pages 414-425.
• Michal Maj & Damian Pliszczuk & Patryk Marek & Weronika Wilczewska & Bartosz Przysucha & Tomasz Rymarczyk, 2024. "Optimizing Customer Support Using Text2SQL to Query Natural Language Databases," European Research Studies Journal, European Research Studies Journal, vol. 0(Special B), pages 426-438.
• Joanna Wyrwisz, 2024. "Reasons of Cancel Brand in Opinion of Consumer of Different Generations," European Research Studies Journal, European Research Studies Journal, vol. 0(Special B), pages 439-455.
• Anna Dewalska-Opitek & Katarzyna Bilinska & Marek Cierpial-Wolan & Aleksander Ostenda & Joanna Kubicka & Maria Zralek, 2024. "The Application of Web Scrapping Method to Evaluate the Customers’ Inclination to Share the Online Word-of-Mouth in Hotel Sector: The European Perspective," European Research Studies Journal, European Research Studies Journal, vol. 0(Special B), pages 72-96.
• Adrianna Mateja & Patryk Wlekly, 2024. "Determinants of Choosing an Online Cosmetics Store: An Eye-Tracking Study on the Impact of Website Aesthetics on Purchase Decisions," European Research Studies Journal, European Research Studies Journal, vol. 0(Special B), pages 826-847.
• Mariola Michalowska, 2024. "Packaging as a Tool for Influencing Consumers in the Food Products Market," European Research Studies Journal, European Research Studies Journal, vol. 0(Special B), pages 932-946.
• Davide Azzolini & Nicola Doppio & Luca Mion & Iunio Quarto Russo & Alessio Tomelleri, 2024. "Enhancing SMEs’ Digital Innovation Capabilities: Experimental Evidence from a User Experience Design Challenge," FBK-IRVAPP Working Papers 2024-01, Research Institute for the Evaluation of Public Policies (IRVAPP), Bruno Kessler Foundation.
• Antonina Levashenko & Maria Girich & Ivan Ermokhin & Olga Magomedova & Tatiana Malinina, 2024. "EU vs large platforms, regulation of data brokers, post-quantum cryptography for cybersecurity," Digital monitoring, Gaidar Institute for Economic Policy, issue 8, pages 1-9, August.
• Antonina Levashenko & Maria Girich & Ivan Ermokhin & Olga Magomedova & Tatiana Malinina, 2024. "EU vs large platforms, regulation of data brokers, post-quantum cryptography for cybersecurity," Digital monitoring (In Russian), Gaidar Institute for Economic Policy, issue 8, pages 1-9, August.
• Heny Hendrayati, 2024. "Enhancing Women Entrepreneurs' Competitiveness in the Livestreaming Age," GATR Journals jber251, Global Academy of Training and Research (GATR) Enterprise.
• Canitgia Tambariki, 2024. "Drivers of banking consumers' cybersecurity behavior: Applying the extended protection motivation theory ," GATR Journals jmmr327, Global Academy of Training and Research (GATR) Enterprise.
• Thi-Minh-Ngoc Luu, 2024. "What Motivates Generation Z in Vietnam to Purchase Organic Food? An Application of Extended Theory of Planned Behaviour," GATR Journals jmmr328, Global Academy of Training and Research (GATR) Enterprise.
• Zurina Ismail, 2024. "Accelerating Brand Value: The Role of CSR in Shaping Automotive Brand Reputation and Consumer Preferences," GATR Journals jmmr334, Global Academy of Training and Research (GATR) Enterprise.
• Laila Refiana Said, 2024. "Exploring Online Impulse Purchase Behaviour in Marketplaces: Clicks and Compulsions ," GATR Journals jmmr337, Global Academy of Training and Research (GATR) Enterprise.
• Muhartini Salim, 2024. "Analyzing the Impact of Customer Trust on Customer Satisfaction on the Tokopedia E-Commerce Platform Using a Multidimensional Approach ," GATR Journals jmmr340, Global Academy of Training and Research (GATR) Enterprise.
• Yuhanis Bin Ibrahim, 2024. "Brand Visual Identity Design for Tea Beverages: Case Study of CHAGEE and Tealive ," GATR Journals jmmr342, Global Academy of Training and Research (GATR) Enterprise.
• Aurélie Ringeval-Deluze, 2024. "The environmental strategies of champagne producers – Motivation for and barriers to transition and certification [Les stratégies environnementales des producteurs de champagne - Motivation et frei," Post-Print hal-04384564, HAL.
• Samir Labiad & Saida Marso, 2024. "Understanding consumer behaviour and preferences for organic food products in developing markets: A theoretical framework Comprendre le comportement de consommateur à l'égard des produits issus de l'a," Post-Print hal-04510478, HAL.
• Hafsa Lemsieh & Ibtissam Abarar, 2024. "Artificial Intelligence: A Technological Tool to Manipulate the Psychology and Behavior of Consumers: Theoretical research," Post-Print hal-04629533, HAL.
• Nayla Nainia & Yasmina El Fethouni, 2024. "Tourism engineering for a Moroccan sports destination in Casablanca: The case of Raja Club Athletic as a brand label," Post-Print hal-04704542, HAL.
• Latifa Ayoubi, 2024. "The Role of Brand Identification in Building Customer Relationships: A Case Study of French Banks," Post-Print hal-04787056, HAL.
• Timo Mueller-Tribbensee & Klaus M. Miller & Bernd Skiera, 2024. "Paying for Privacy: Pay-or-Tracking Walls," Papers 2403.03610, arXiv.org.
  • Timo Müller-Tribbensee & Klaus Miller & Bernd Skiera, 2024. "Paying for Privacy: Pay-or-Tracking Walls," Working Papers hal-04759155, HAL.
  • Müller-Tribbensee, Timo & Miller, Klaus M. & Skiera, Bernd, 2024. "Paying for Privacy: Pay-or-Tracking Walls," HEC Research Papers Series 1514, HEC Paris.
• Tihomir Vranešević & Ana Pušić & Miroslav Mandić, 2024. "Advancing Brand Origin Concept Through The Reverse Country Of Origin Effect: The Case Of Generation Z," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 75(1), pages 32-61.
• Kawsar Ahmmed & Ariel Zoltán Mitev, 2024. "The Impact Of Supplier Flexibility, Dependence, And Trust On Behavioral Loyalty In The Retail Superstore: The Evidence From A Developing Country," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 75(1), pages 86-114.
• Segerlind, Carin & Eriksson, Kent & Hermansson, Cecilia, 2024. "Long-term impact of increasing customer satisfaction on bank revenue," Working Paper Series 24/9, Royal Institute of Technology, Department of Real Estate and Construction Management & Banking and Finance.
• MAGNO, Dominic Elena & EDU, Tudor, 2024. "The influence of social media on contemporary consumer behavior: Part III, Research Findings and Discussion," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 14(1), pages 09-16, March.
• PURCAREA, Ioan Matei, 2024. "Challenges for Modern Marketing and E-Commerce Merchandising," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 14(1), pages 17-23, March.
• MAGNO, Dominic Elena & EDU, Tudor, 2024. "The influence of social media on contemporary consumer behavior: Part IV, Research Conclusions," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 14(2), pages 17-20, June.
• PURCAREA, Ioan Matei, 2024. "Redefining Marketing While Advancing on the Path to AI Innovation, Better Assessing AI Model Performance," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 14(2), pages 21-28, June.
• PURCAREA, Ioan Matei, 2024. "Ensuring digital marketing performance improvement, making difference between today’s and tomorrow’s marketing function," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 14(3), pages 11-17, August.
• TALPEANU, Andra Elena & EDU, Tudor, 2024. "Marketing positioning for medical optics – S.C. Dayane GT Impex S.R.L.: Part II, Marketing positioning. Theoretical-methodological aspects," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 14(4), pages 09-13, December.
• PURCAREA, Ioan Matei, 2024. "Marketing at the Crossroad: Digital Workforce Focused on AI Integration, Leveraging E-Commerce Personalization," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 14(4), pages 14-21, December.
• Ivan Lutsii & Oleksandr Lutsii, 2024. "Factors Affecting Marketing Communications in Wartime," Oblik i finansi, Institute of Accounting and Finance, issue 3, pages 112-119, September.
• Margaryta Ambarchian & Ivan Berezkin, 2024. "Car Brands in a Competitive Environment: How Are They Building Their Value Creation Processes?," Oblik i finansi, Institute of Accounting and Finance, issue 3, pages 50-56, September.
• Claudiu-Cătălin MUNTEANU, 2024. "Consequences of maximum markup regulation in the supply and distribution chain for agri-food products," Agricultural Economics and Rural Development, Institute of Agricultural Economics, vol. 21(2), pages 253-263.
• Hendra Riofita, 2024. "AUGMENTING ISLAMIC DIGITAL PAYMENT EFFECTON MUSLIM CUSTOMER PURCHASE DECISION ON MICRO, SMALL AND MEDIUM ENTERPRISES’ (MSMEs) PRODUCTS," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, vol. 10(4), pages 735-758, November.
• Zaza GIGAURI, 2024. "Marketing and social influence of fashion on clothing purchase behavior of consumers," Romanian Journal of Economics, Institute of National Economy, vol. 58(1(67)), pages 30-44, June.
• Richard Briesch & Ernan Haruvy & Glenn B. Voss & Zannie Giraud Voss, 2024. "The countervailing effects of spatial competition in the performing arts: examining local versus traded market performance," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 48(4), pages 527-574, December.
• Belém Barbosa & José Ramón Saura & Dag Bennett, 2024. "How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses," The Journal of Technology Transfer, Springer, vol. 49(1), pages 69-103, February.
• Yan Yan & Nicholas Resnick, 2024. "A high-performance turnkey system for customer lifetime value prediction in retail brands," Quantitative Marketing and Economics (QME), Springer, vol. 22(2), pages 169-192, June.
• Edward J. Fox & Hristina Pulgar & John H. Semple, 2024. "Testing a theory of strategic multi-product choice," Quantitative Marketing and Economics (QME), Springer, vol. 22(3), pages 257-289, September.
• Mina Ameri & Elisabeth Honka & Ying Xie, 2024. "Watching intensity and media franchise engagement," Quantitative Marketing and Economics (QME), Springer, vol. 22(3), pages 291-356, September.
• Alejandra Montalvan Aratia & Jazmin Cristhel Chirapa Romero, 2024. "Valor de marca y la decisión de compra de los clientes de la marca Master Belle, Lima- Perú 2021," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 23, pages 1-14, January- .
• Lisa Hofmann & Yaser Al-Dhabyani & Erdal Arslan, 2024. "Towards a Metaverse Shopping Revolution: A Mixed-Method Study on Factors Influencing Consumers' Intentions to Adopt Metaverse as Shopping Marketplace," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 10(2), pages 129-155.
• Taimoor Khan Mahsud & Mahwish J. Khan, 2024. "Examining the Impact of Organizational and Customers' Operant Resources on Word-of-Mouth in Preventative Healthcare Service: A Comprehensive Analysis on Children Immunization," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 10(2), pages 185-204.
• Itzhak Mashiah, 2024. "Strategic Media Messaging of Startups and Entrepreneurs Before Initial Public Offering (IPO)," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 10(2), pages 205-224.
• Błażej Lepczyński & Piotr Pisarewicz, 2024. "Skuteczność sankcji gospodarczych na przykładzie studium kondycji finansowej rosyjskiego sektora bankowego. Kontekst wojny z Ukrainą," Bank i Kredyt, Narodowy Bank Polski, vol. 55(3), pages 287-312.
• Nils Wernerfelt & Anna Tuchman & Bradley Shapiro & Robert Moakler, 2024. "Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta," NBER Working Papers 32765, National Bureau of Economic Research, Inc.
• Savica Dimitrieska & Andrijana Bojadzievska Danevska & Elena Parnardzieva Stanoevska, 2024. "Lateral marketing – a source of entrepreneurial innovations," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 12(1), pages 107-114.
• Savica Dimitrieska, 2024. "The power of customer loyalty and its measurement," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 12(2), pages 102-119.
• Yinka C. OJELEYE & Abdullahi H. MUSTAPHA, 2024. "Digital financial literacy and the performance of female entrepreneurs in Nigeria," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 21(1), pages 118-138.
• Savica Dimitrieska, 2024. "The death of traditional advertising," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 21(1), pages 172-179.
• Vladimir Karadzhov & Dinka Zlateva, 2024. "Digital marketing strategies for Black Friday and Christmas," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 21(1), pages 180-198.
• Oghenenyerhovwo R. Inoni, 2024. "Predictors of customer satisfaction in fast food restaurants," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 21(1), pages 199-213.
• Mehdi Amara & Mehdi Bouchetara & Djahida Boudebza & Lyazid Mezaach, 2024. "The impact of transportation service quality on customer satisfaction according to French and European standard 13816. A field study of a sample of travelers from the national railway transport compan," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 21(1), pages 214-247.
• Shunto J. Kobayashi & Garrett A. Johnson & Zhengrong Gu, 2024. "Privacy-Enhanced versus Traditional Retargeting: Ad Effectiveness in an Industry-Wide Field Experiment," Working Papers 24-06, NET Institute.
• Ilian Minkov, 2024. "Significance of the Online Publicized Corporate Culture of Industrial Enterprises in Bulgaria (Beer Manufacturers)," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 490-507, September.
• Dora Marinova, 2024. "Food in a Polycrisis: Can Tourism Help for a Sustainability Transition?," Godishnik na UNSS, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 43-55, December.
• Mariana Murzova, 2024. "Opportunities for Increasing Brand Equity by Managing Its Social Media Communications," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 119–130-1, December.
• Pawel Merlo, 2024. "Role Of Large-Format Shops In The Food Retail Market In Poland During The Covid-19 Pandemic," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, vol. 19(1), pages 17-29, June.
• Maria BARBUL & Irina BOJESCU & Miruna NICULESCU, 2024. "Exploring Generational Differences In Attitudes Toward Human-Like Robots," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 33(2), pages 295-306, December.
• Oana Maria SECARĂ & Carmen ACATRINEI, 2024. "Qualitative Research On The Role And Impact Of Marketing Activity For Creating A Higher Standard Of Life," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 33(2), pages 351-359, December.
• Flavia HERLE, 2024. "The Effects Of Social Media Content Characteristics On Consumer Engagement – A Systematic Literature Review," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 33(2), pages 373-383, December.
• Alexandra SZEKERES & Ivett BARTA & Gergő TÖMÖRI, 2024. "The Role Of Financial Performance In Difference Of Two Manufacturer’S Brand Value," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 33(1), pages 345-353, July.
• Roxana Diana BEJAN, 2024. "How Did The E-Commerce For Beauty Industry Develop In Korea Compared To Romania?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 33(1), pages 488-496, July.
• Iuliana OBREJA & Adriana MANOLICĂ, 2024. "Beyond The Hashtag: Exploring The Multifaceted World Of Bookstagram," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 33(1), pages 578-586, July.
• Grigore FUSU, 2024. "Advertising Messages For A Financial Service Provider: Creation And Analysis Of The Effectiveness," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 9(1), pages 156-164, March.
• Jackline Akoth ODERO & Robert K.W. EGESSA & Kelvin Mogere MACHUKI, 2024. "Competitor Orientation And Innovation: Kenyan Deposit Taking Sacco Experience," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 9(1), pages 9-18, March.
• Gabriel Tuoyo Kubeyinje & Samuel Obehi Omigie, 2024. "Relationship Between Sustainable Development And Manufacturing Firms Performance In Edo State, Nigeria," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 9(2), pages 47-56, September.
• Marina Covalenco (Dobrovolschi), 2024. "Health Tourism Industry: Segmentation, Differentiation and Communication," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 418-425, August.
• Nicoleta Cristache & Oana Pricopoaia & Sabin Murariu, 2024. "The Implications of Marketing Strategies in Promoting Sustainability in the Beauty Industry," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 426-433, August.
• Nicoleta Andreea Neacsu & Anca Popescu, 2024. "Quality Strategies and Sustainability Measures in Romanian Spa Tourism," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 460-466, August.
• Iuliana Obreja & Adriana Manolica, 2024. "Mapping the Evolution of Book Influencers: A Bibliometric Journey," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 476-482, August.
• Anca Popescu & Nicoleta Andreea Neacsu, 2024. "QR Code Menus: Exploring the Role of QR Codes in Enhancing Operational Efficiency and Customer Engagement in Restaurants and Cafes," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 483-490, August.
• Ionut Tanase & Lucia Nicoleta Barbu & Georgiana Rusu, 2024. "The Role of .ro Domains in Strengthening Digital Identity and Local Branding in Romania: Insights from Registrants Perceptions," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 312-316, December.
• Ionela-Lidia Beldean, 2024. "The Mobile Revolution: Understanding the Impact of Mobile Apps on Consumer Behavior," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 355-358, December.
• Denisa Adriana Dragoi, 2024. "Cognitive Systems in Branding: Linking Neuromarketing, Emotions, and Subliminal Persuasion to Customer Choices through the IMPACT Method," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 378-386, December.
• Alexandra Popa & Corina Aurora Barbu & Alina-Elena Ionascu, 2024. "Sustainability as a Determinant Factor in the Purchasing Decision," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 416-424, December.
• Alexandra Popa & Corina Aurora Barbu & Adrian Serban-Comanescu, 2024. "Integrating Artificial Intelligence into Companies' Marketing Strategies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 425-433, December.
• Ionut Tanase & Lucia Nicoleta Barbu & Elena Florentina Grejdan, 2024. "Online Reviews in Romania: Motivations, Perceptions, and the Impact of the J-Shaped Distribution on Consumer Behavior," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 450-454, December.
• María De Los à ngeles Crespo López & Carmen García García, 2024. "Papel mediador de la personalidad de la tienda en la relación entre la autocongruencia y las manifestaciones de lealtad," DOCFRADIS Working Papers 2401, Catedra Fundación Ramón Areces de Distribución Comercial, revised Dec 2023.
• María Fernanda García Zamarreño & Santiago González Hernando, 2024. "Motivations for purchasing and satisfaction from sports team merchandise among young fans: a case study of Real Sporting de Gijón," DOCFRADIS Working Papers 2402, Catedra Fundación Ramón Areces de Distribución Comercial, revised Mar 2024.
• E. Sophia Valenzuela-G. & Óscar González-Benito & à lvaro Garrido-Morgado, 2024. "¡Sonido activado! ¿Cómo influyen los estímulos auditivos en el engagement del consumidor?," DOCFRADIS Working Papers 2403, Catedra Fundación Ramón Areces de Distribución Comercial, revised Apr 2024.
• Laura Fernández Méndez & Nuria Viejo Fernández, 2024. "El funcionamiento interno de una empresa omnicanal: una revisión sistemática de la literatura," DOCFRADIS Working Papers 2405, Catedra Fundación Ramón Areces de Distribución Comercial, revised May 2024.
• Oliver Torres-Reynoso & Jesús García-Madariaga & María Carmen Rodríguez-Santos, 2024. "Análisis del valor medioambiental percibido en contextos de búsqueda de opinión y congruencia informacional," DOCFRADIS Working Papers 2406, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jun 2024.
• Patricia Criado Azofra & Sonia San Martín Gutiérrez, 2024. "Virtual bodies, real decisions? Embodiment, social interaction and immersion in a virtual reality context," DOCFRADIS Working Papers 2407, Catedra Fundación Ramón Areces de Distribución Comercial, revised Nov 2024.
• Emerson Wagner Mainardes & Julio Simão Santos, 2024. "The Effects on Corporate Reputation of Corporate Social Irresponsibility, Philanthropy, and Customer Value Orientation," Corporate Reputation Review, Palgrave Macmillan, vol. 27(4), pages 299-314, November.
• Yener Kandogan, 2024. "A comprehensive multi-country study of country-of-origin effects using actual product ownerships," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(3), pages 624-638, September.
• Olivier Mesly & Hareesh Mavoori, 2024. "Mapping borrowers’ and lenders’ interactions according to their dark financial profiles," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(4), pages 1090-1104, December.
• Isabel Kittyma Disse, 2024. "Gamification as a Multichannel Marketing Instrument: A Systematic Literature Review and Future Research Agenda," Working Papers Dissertations 117, Paderborn University, Faculty of Business Administration and Economics.
• Janina Seutter, 2024. "The origination of online reviews in B2B markets: A qualitative study of the underlying motives of review writers," Working Papers Dissertations 118, Paderborn University, Faculty of Business Administration and Economics.
• Martin Poniatowski & Janina Seutter & Sunghan Ryu & Dennis Kundisch, 2024. "When to ask for a review: An empirical analysis of online review request timing for different product types," Working Papers Dissertations 119, Paderborn University, Faculty of Business Administration and Economics.
• Janina Seutter & Jürgen Neumann, 2024. "Reviewing the simple things – How ease of evaluation affects online rating behavior," Working Papers Dissertations 120, Paderborn University, Faculty of Business Administration and Economics.
• Nguyen, Luan-Thanh, 2024. "Factors Affecting Service Quality and Satisfaction Customers Use of Mobile Commerce in Ho Chi Minh," MPRA Paper 119906, University Library of Munich, Germany, revised 10 Jan 2024.
• Kannou, Ahmed, 2024. "Les Facteurs Clés de Succès d'une Substitution d’Enseignes [The Key Success Factors of Brand Substitution]," MPRA Paper 120234, University Library of Munich, Germany.
• Kannou, Ahmed, 2024. "Les Antécédents de la Résistance des Consommateurs à la Stratégie de Changement d’Enseignes : Preuves Issues d'un Contexte Tunisien [The History of Consumer Resistance to the Brand Switching Strate," MPRA Paper 120273, University Library of Munich, Germany.
• Huynh, Cong Minh & Nguyen, Phan Kim Han, 2024. "Factors Influencing Customers’ Loyalty: An Empirical Study for the Milk Industry in Vietnam," MPRA Paper 120346, University Library of Munich, Germany.
• Doron Sayag & Avichai Snir & Daniel Levy, 2024. "Small Price Changes, Sales Volume, and Menu Cost," Papers 2403.07166, arXiv.org.
  • Sayag, Doron & Snir, Avichai & Levy, Daniel, 2024. "Small Price Changes, Sales Volume, and Menu Cost," MPRA Paper 120419, University Library of Munich, Germany.
  • Sayag, Doron & Snir, Avichai & Levy, Daniel, 2024. "Small Price Changes, Sales Volume, and Menu Cost," EconStor Preprints 285116, ZBW - Leibniz Information Centre for Economics.
  • Doron Sayag & Avichai Snir & Daniel Levy, 2024. "Small Price Changes, Sales Volume, and Menu Cost," Working Paper series 24-02, Rimini Centre for Economic Analysis.
• Avichai Snir & Daniel Levy & Dudi Levy & Haipeng Allan Chen, 2024. "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes in the Pandemic," Working Paper series 24-03, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel & Levy, Dudi & Chen, Haipeng (Allan), 2024. "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes in the Pandemic," MPRA Paper 120425, University Library of Munich, Germany.
  • Snir. Avichai & Levy, Daniel & Levy, Dudi & Chen, Haipeng Allan, 2024. "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes in the Pandemic," EconStor Preprints 285120, ZBW - Leibniz Information Centre for Economics.
  • Avichai Snir & Daniel Levy & Dudi Levy & Haipeng Allan Chen, 2024. "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes in the Pandemic," Papers 2403.07617, arXiv.org.
• Ologunebi, John & Taiwo, Ebenezer, 2024. "Personalized ad Content and Individual User Preference: A boost for Conversion Rates in the UK E-commerce Business," MPRA Paper 120595, University Library of Munich, Germany.
• Sokolov, Yuri I., 2024. "Bridging the Risk Management Gap: Adopting the Factor Endogenous Behaviour Aggregation (FEBA) Approach Beyond Banking," MPRA Paper 121188, University Library of Munich, Germany.
• Yeboah, Abraham & Asuamah Yeboah, Samuel & Mogre, Diana, 2024. "Unveiling the Power of Corporate Citizenship: A Deep Dive into Brand Confidence, Loyalty, Green Innovation, and Sustainable Buying Intentions," MPRA Paper 122394, University Library of Munich, Germany, revised 18 Sep 2024.
• Cherkashin, Alexander & Sakhadzhi, Vladislav & Guliev, Ruslan & Bolshunova, Elena, 2024. "Practical Methods for Predicting Customer Retention," MPRA Paper 122400, University Library of Munich, Germany.
• Черкашин, Александр & Сахаджи, Владислав & Гулиев, Руслан & Большунова, Елена, 2024. "Практические Методы Прогнозирования Сохранения Клиентской Базы (Перевод На Русский Язык) [Practical Methods for Predicting Customer Retention]," MPRA Paper 122483, University Library of Munich, Germany.
• Harashima, Taiji, 2024. "Economic Utility Obtained from “Sense of Play”: Marketing in Evolution toward “Play-Oriented Economies”," MPRA Paper 122815, University Library of Munich, Germany.
• Snir, Avichai & Levy, Daniel & Levy, Dudi & Chen, Haipeng (Allan), 2025. "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes during the Pandemic," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 0.
  • Avichai Snir & Daniel Levy & Dudi Levy & Haipeng Allan Chen, 2024. "Price Gauging or Market Forces? Fairness Perceptions of Price Hikes during the Pandemic," Economics Bulletin, AccessEcon, vol. 44(4), pages 1291-1325.
  • Snir, Avichai & Levy, Daniel & Levy, Dudi & Chen, Haipeng (Allan), 2024. "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes during the Pandemic," MPRA Paper 123071, University Library of Munich, Germany.
  • Avichai Snir & Daniel Levy & Dudi Levy & Haipeng Allan Chen, 2025. "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes during the Pandemic," Post-Print hal-04854450, HAL.
• Ologunebi, John & Taiwo, Ebenezer & All, Kazeem, 2024. "Digital Consumer Behavior in E-commerce: A Study of Amazon and Temu's Customer Purchase Decision-Making Processes in the UK and the USA," MPRA Paper 123096, University Library of Munich, Germany.
• Serrano-Arcos, M. Mar & Sánchez-Fernández, Raquel & Pérez-Mesa, Juan Carlos, 2024. "Consumer affinity as a key factor to mitigate reluctance to buy foreign products: The moderating role of organic and induced image to counteract negative communication campaigns and image crises," MPRA Paper 123272, University Library of Munich, Germany.
• Katiaj, Pavlina & Farmakis, Timoleon & koukopoulos, Anastasios & Lounis, Starvros, 2024. "Storytelling in TikTok: A Path to Engagement," MPRA Paper 123280, University Library of Munich, Germany.
• Martin Hála & Radka MacGregor Pelikánová & Filip Rubáček, 2024. "Negative Determinants of CSR Support by Generation Z in Central Europe: Gender-Sensitive Impacts of Infodemic in 'COVID-19' Era," Central European Business Review, Prague University of Economics and Business, vol. 2024(2), pages 89-115.
• Pavel Pelech & Jaroslava Dědková, 2024. "The Stranger Factor: How Familiarity Influences Sharing Behaviour across Generations," Central European Business Review, Prague University of Economics and Business, vol. 2024(3), pages 49-73.
• Ana Čuić Tanković & Marina Perišić Prodan, 2024. "Digital Natives' Attitudes towards Blockchain Technology Usage," Central European Business Review, Prague University of Economics and Business, vol. 2024(3), pages 75-93.
• Aleksy Kwilinski & Oleksii Lyulyov & Tetyana Pimonenko & Denys Pudryk, 2024. "Global Image of Countries and Immigration Flows," Central European Business Review, Prague University of Economics and Business, vol. 2024(4), pages 83-101.
• Veronika Kopřivová & Radka Bauerová, 2024. "Fear of Missing out and Its Impact on Consumer Decision Making in Relation to Product Purchases in the Metaverse," Central European Business Review, Prague University of Economics and Business, vol. 2024(4), pages 21-37.
• Burhanudin Burhanudin & Firsta Diva Septianti, 2024. "Social Media Word of Mouth and Masstige Purchase Behaviour," Central European Business Review, Prague University of Economics and Business, vol. 2024(5), pages 71-94.
• Angga Febrian & Nabila Az-Zahra Najwa Amrizal & Rafika Indi Qut Ratuain, 2024. "The Role Of Artificial Intelligence: Increasing Ecommerce Purchase Intentions In Indonesia," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 23(1), pages 9-14.
• Nicoleta ISAC & Medina JAKUPAJ & Ava VATANDOOST, 2024. "Neuroscience Integration In Marketing: Leveraging Biosensors For Consumer Insights And Enhanced Customer Interactions," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 23(2), pages 21-30.
• Savvakis C. Savvides, 2024. "The Integrated Financial Model and the use of Growth Patterns in Monte Carlo simulation Risk Analysis," Development Discussion Papers 2024-03, JDI Executive Programs.
• Steffen Jahn & Daniel Guhl & Ainslee Erhard, 2024. "Substitution Patterns and Price Response for Plant-Based Meat Alternatives," Rationality and Competition Discussion Paper Series 509, CRC TRR 190 Rationality and Competition.
• TANASE, George Cosmin, 2024. "The Integration of Emotional Intelligence into AI Marketing: Connecting Brands with Consumers," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 15(1), pages 29-37, March.
• PURCAREA, Ioan Matei, 2024. "A Shift in Retail Perspective Considering Customers’ Three-Dimensionality," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 15(1), pages 38-44, March.
• TANASE, George Cosmin, 2024. "Personal Brand Management through Social Networks in the Virtual Age of the 21st Century Individualism," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 15(2), pages 28-33, June.
• PURCAREA, Ioan Matei, 2024. "Phigital Retail Under Pressure to Streamlining Shoppers’ Path to Purchase Based on AI Integration," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 15(2), pages 34-40, June.
• TANASE, George Cosmin, 2024. "Understand AI Driven Marketing Capabilities: Empowering Customer Experience and Deliver Value with Intelligent Tools and Technologies," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 15(3), pages 26-32, September.
• PURCAREA, Ioan Matei, 2024. "Brand and CX Management Challenged to Comprehend the Phygital Customers’ Journey: Blending Brand and CX Governance," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 15(3), pages 33-41, September.
• TANASE, George Cosmin, 2024. "The Social Impact of Emerging Metaverse Business Models as Continuously Evolving and Innovative Environments," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 15(4), pages 36-40, December.
• PURCAREA, Ioan Matei, 2024. "Marketers’ Socio-Technical Perspective Approach of the Phygital Retail Complex System," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 15(4), pages 41-47, December.
• Iuliana Obreja, 2024. "Bookstagram Tours: Redefining Social Media Marketing in the Publishing Industry in Romania," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 27(87), pages 24-32, March.
• Andreea Strătilă (Irimia), 2024. "What Links Retail to Modernity? The Future of Retail - Romanian Case Study A combined Analysis of Consumer Perceptions and AI Insights," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 27(87), pages 81-99, March.
• Dunja Meštroviæ & Lidija Bagariæ & Sonja Brleèiæ Valèiæ, 2024. "Exploring the relationship between sustainable marketing and the performance of a higher education institution," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 42(1), pages 123-147.
• Juraj Rašiæ & Boris Crnkoviæ & Marija Ham, 2024. "The influence of personal motives and personal norm on purchasing sustainable products," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 42(1), pages 167-196.
• Maja Martinoviæ & Ivana Èolak & Zoran Barac, 2024. "Exploring customer preferences to drive successful food supplement placement in Croatia," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 42(1), pages 197-217.
• Doron Sayag & Avichai Snir & Daniel Levy, 2024. "Small Price Changes, Sales Volume, and Menu Cost," Papers 2403.07166, arXiv.org.
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• Elena BOSTANICA & Ingrid-Georgeta APOSTOL & Mihai PRELIPCEAN & Elena GOGA & Mihai Cristian ORZAN, 2024. "Hedonic and Utilitarian Motivations of Social AR Filters Usage," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, vol. 6(1), pages 1004-1013, August.
• Diana E. DRAGHICI & Mihaela CONSTANTINESCU, 2024. "Understanding Consumer Behaviour in the Digital Era: A Literature Review," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, vol. 6(1), pages 1014-1024, August.
• Catalina Elena FRA?ILA & Georgiana GRIGORE & Mihai Ioan RO?CA, 2024. "Green Deal Era: Exploring Environmental Attitudes and Ecological Behaviour," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, vol. 6(1), pages 1025-1039, August.
• Elena GOGA & Mihai Cristian ORZAN & Camelia GOGA & Claudia Cristina (BIZON) STAN & Danut TRIFU, 2024. "The Application and Efficiency of Neuromarketing Tools in Marketing Research: A Comprehensive Review and Future Research Agenda," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, vol. 6(1), pages 1040-1049, August.
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• Ana TODOROVA & Svilena RUSKOVA, 2024. "Empathy in Marketing: A Customer-Oriented Approach based on Authenticity," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, vol. 6(1), pages 1076-1085, August.
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• López-Rodríguez, Campo Elías & Rodríguez-Calderón, Luisa Fernanda, 2024. "Acceptance and Use of Technology: The Influence on Consumption in the Colombian Banking Sector," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., vol. 33(3), pages 1-20.
• Setiawan, Andi & Sukresna, I Made, 2024. "Exploring Marketing Maneuverability's Role in Linking Entrepreneurial Orientation and Marketing Performance," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., vol. 33(3), pages 1-23.
• Catalán, Sara & Marchan, Julia, 2024. "Fostering customer engagement behaviour with gamified loyalty programmes: a study from the “value get, value give” perspective," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., vol. 33(3), pages 1-20.
• ELI COHEN & Tomer Levy, 2024. "Improving Sales and Profitability for Small Businesses: A study of ?boutique wineries?," Proceedings of International Academic Conferences 14816402, International Institute of Social and Economic Sciences.
• Nosakhare Friday Uwaifo & Toluwa Ohidua, 2024. "Circular Economy: An Exploration Of Its Concept, Schools Of Thought, Drivers And Strategies," Journal of Academic Research in Economics, Spiru Haret University, Faculty of Accounting and Financial Management Constanta, vol. 16(2 (July)), pages 417-427.
• Neviana Krasteva & Aleksey Potebnia, 2024. "Coping With Information Overload As Consumers And As Marketers," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, vol. 23(1), pages 153-177, June.
• Beyza GÜLTEKİN & Kadir YAĞIZ & Leyla ŞENTÜRK-ÖZER, 2024. "Examining Fitness Centre Members' Perceived Risk, Attitude, and Behavioural Intentions in the Context of Brand Equity during the COVID-19 Pandemic," Sosyoekonomi Journal, Sosyoekonomi Society, issue 32(60).
• Elizaveta Fainshtein & Valentina Chkoniya & Mariantonietta Fiore & Elena Serova, 2024. "An innovation potential and organizational performance: an integrative role of company’s dynamic capabilities," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 12(1), pages 1-24, December.
• Khadija Shams & Alexander Kadow, 2024. "Determinants of consumer satisfaction with green e-marketing of international fast foods chains using service quality dimensions and happiness approach: a case study from urban Pakistan," Asia-Pacific Journal of Regional Science, Springer, vol. 8(3), pages 833-857, September.
• Magdalena Stefańska & Iwona Olejnik, 2024. "Retailers’ social impact perspective–discrepancies between theory and practice," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 51(3), pages 355-368, September.
• Myounggu Lee & Hye-jin Kim, 2024. "Exploring determinants of digital music success in South Korea," Electronic Commerce Research, Springer, vol. 24(3), pages 1659-1680, September.
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• Chong Guan & Ding Ding & Jing Ren & Jiancang Guo, 2024. "Unveiling the aesthetic “wow factor”: The role of aesthetic incongruity and image quality in NFT art valuation with computer vision," Electronic Markets, Springer;IIM University of St. Gallen, vol. 34(1), pages 1-16, December.
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• Smiljana Pivčević & Ljiljana Najev Čačija & Ante Budimir Bekan, 2024. "Linking Destination Attributes and Overall Satisfaction in a Cultural UNESCO World Heritage Site Destination," Springer Proceedings in Business and Economics, in: Vicky Katsoni & George Cassar (ed.), Recent Advancements in Tourism Business, Technology and Social Sciences, pages 405-418, Springer.
• Giorgos Igoumenakis & Alexandra Theodoropoulou & Constantinos Halkiopoulos, 2024. "Tourism and Developing Countries. Conditions and Prospects for Tourism Development," Springer Proceedings in Business and Economics, in: Vicky Katsoni & George Cassar (ed.), Recent Advancements in Tourism Business, Technology and Social Sciences, pages 721-748, Springer.
• Spyridon Mamalis & Irene Kamenidou & Glykeria Fourkioti, 2024. "Winery Features Considered Significant for Visiting Choice," Springer Proceedings in Business and Economics, in: Vicky Katsoni & George Cassar (ed.), Recent Advancements in Tourism Business, Technology and Social Sciences, pages 891-900, Springer.
• Irene Kamenidou & Aikaterini Stavrianea & Spyridon Mamalis, 2024. "Male Cohort Differences Based on Religious Memorable Tourism Experiences," Springer Proceedings in Business and Economics, in: Vicky Katsoni & George Cassar (ed.), Recent Advancements in Tourism Business, Technology and Social Sciences, pages 1001-1011, Springer.
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• Andrei Ungureanu, 2024. "A Micro Economic Analysis of the Romanian Online Advertising Market—Toward More Fair Value Sharing?," Springer Proceedings in Business and Economics, in: Maria Mavri & Patricia Ikouta Mazza & Anastasios Karasavvoglou & Persefoni Polychronidou (ed.), Economic Growth, Prosperity and Sustainability in the Economies of the Balkans and Eastern European Countries, pages 169-188, Springer.
• Udo Wagner & Karl Akbari, 2024. "Refining the freeloading and no purchase behavior in pay as you wish pricing," Review of Managerial Science, Springer, vol. 18(6), pages 1769-1799, June.
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• Kristian Barnes & Katia Vione & Yasuhiro Kotera, 2024. "Effective leadership practice among senior leaders working from home and in the hybrid workplace across COVID-19," SN Business & Economics, Springer, vol. 4(5), pages 1-23, May.
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• Alena Srbová & Eva Jaderná, 2024. "Sustainable products and their perception by Czech consumers," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 11(4), pages 120-134, June.
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• Larisa M. Kapustina & Natalya B. Izakova & Anastasya S. Mikolenko, 2024. "Marketing research and brand management in the margarine market," Upravlenets, Ural State University of Economics, vol. 15(3), pages 71-84, July.
• Svetlana S. Aleksanova & Marina Yu. Sheresheva & Lilia A. Valitova & Konstantin N. Aleksanov & Junzhi Deng, 2024. "Factors in consumer choice of Russian retail chains’ private labels: The role of green attributes," Upravlenets, Ural State University of Economics, vol. 15(3), pages 85-98, July.
• Mir Kanan Mansurzada & Bahman Huseynli, 2024. "Determinants of consumer buying decisions: Evidence from Azerbaijani coffee shop market," Upravlenets, Ural State University of Economics, vol. 15(4), pages 81-91, September.
• Aliya A. Gataullina & Alina F. Garyaeva & Alina A. Zyabbarova, 2024. "A methodology for assessing and managing university awareness in the digital environment: A case of Russia’s federal districts," Upravlenets, Ural State University of Economics, vol. 15(6), pages 30-47, December.
• Acar Kara T & Orman F, 2024. "Research trends in digital marketing and data-driven marketing: A bibliometric analysis," Upravlenets, Ural State University of Economics, vol. 15(6), pages 48-59, December.
• Todd Pugatch & Nicholas Wilson, 2024. "Nudging Demand for Academic Support Services: Experimental and Structural Evidence from Higher Education," Journal of Human Resources, University of Wisconsin Press, vol. 59(5), pages 1637-1682.
  • Pugatch, Todd & Wilson, Nicholas, 2020. "Nudging Demand for Academic Support Services: Experimental and Structural Evidence from Higher Education," IZA Discussion Papers 13732, Institute of Labor Economics (IZA).
  • Pugatch, Todd & Wilson, Nicholas, 2020. "Nudging Demand for Academic Support Services: Experimental and Structural Evidence from Higher Education," GLO Discussion Paper Series 675, Global Labor Organization (GLO).
• Boyana Boyanova, 2024. "Brand Management In The Agricultural Sector," Conference of the Department of Agricultural Economics, at the University of Economics - Varna, Publishing house "Science and Economics" Varna, issue 1, pages 273-280.
• Vladimir Zhechev, 2024. "A dive into the marketing trends of 2024: insights to unlocking potential," Business & Management Compass, University of Economics Varna, issue 1, pages 54-65.
• Kristian Nikolov & Ivo Kostov, 2024. "Opportunities of the MLS Systems for Developing the Real Estate Business (Based on the Example of California Regional Multiple Listing Service)," Stroitelno predpriemachestvo i nedvizhima sobstvenost = Construction Entrepreneurship and Real Property, University of Economics Varna, issue 2, pages 64-79.
• Hinčica Vít & Řezanková Hana & Macias Klaudia & Schulzová Marie, 2024. "Perception of Natural Cosmetics Among Central European Consumers," Central European Economic Journal, Sciendo, vol. 11(58), pages 233-251.
• Reicher Regina Zsuzsánna & Pecze Krisztina & Kádár Beáta, 2024. "Methodological Issues in the Study of Place Marketing in Small Villages," Economics and Culture, Sciendo, vol. 21(1), pages 177-184.
• Leonaviciute Agne & Seinauskiene Beata & Mascinskiene Jurate & Jeseviciute-Ufartiene Laima, 2024. "Brands as Humans: How Brand Virtuousness Relates to Brand Authenticity and Brand Attachment," Economics and Culture, Sciendo, vol. 21(2), pages 150-161.
• Kulikov Daniil & Kuzmina-Merlino Irina & Bodet Guillaume, 2024. "Digital Tools in Strategic Global Sports Brand Management," Economics and Culture, Sciendo, vol. 21(2), pages 225-237.
• Ateljević Andrijana Mrkaić & Mitrović Goran & Božičković Siniša & Stanimirović Vladimir & Subotić Slobodan, 2024. "An Innovative Approach to Measuring the Tourism Competitiveness of Bosnia and Herzegovina Using the Integrated (Dwyer & Kim) Model," Economics, Sciendo, vol. 12(3), pages 189-205.
• Indriastuti Herning & Hidayati Tetra & Asnawati & Martiyanti Dwi & Ayu Astried Rusty Febri & Putit Lennora, 2024. "How Real-Time Interactivity Influences Impulse Buying Behaviour in Generation Z’s During Live Streaming Shopping: The Mediating Role of Perceived Enjoyment," Economics, Sciendo, vol. 12(3), pages 279-291.
• Kanimozhi G. & Sengottuvel C., 2024. "Customer Value and Sustainable Choice Behaviour in Social Commerce," Economics, Sciendo, vol. 12(3), pages 75-94.
• Ikášová Tereza & Klepek Martin, 2024. "The impact of website performance on business sales," Financial Internet Quarterly (formerly e-Finanse), Sciendo, vol. 20(1), pages 81-91, March.
• Widyastuti Widyastuti, 2024. "Value Co-Creation In E-Commerce Platforms: The Role Of Personality Traits And Trust," Folia Oeconomica Stetinensia, Sciendo, vol. 24(2), pages 371-388.
• NWANKWO Cosmas Anayochukwu & KANYANGALE MacDonald Isaac, 2024. "Achieving Survival of Social Enterprise Through Entrepreneurial Marketing: An Empirical Analysis of Nigeria," Foundations of Management, Sciendo, vol. 16(1), pages 259-272.
• ZELMA Emil, 2024. "Overview of Attempts to Measure The Gig Economy with Considering The Role of Data in Making Managerial Decisions," Foundations of Management, Sciendo, vol. 16(1), pages 359-378.
• Kita Pavol & Maciejewski Grzegorz & Žambochová Marta & Križan František, 2024. "Geomarketing as an important element of a food retailer’s business model: A managerial view," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 60(1), pages 46-58, March.
• Witek-Hajduk Marzanna K. & Grudecka Anna, 2024. "Do entrepreneurial and digital orientations impact e-marketing adoption? The COVID-19 pandemic context," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 60(3), pages 211-226.
• Mustafa Paksoy H. & Durmaz Yakup & Dilek Özbezek B. & Çopuroğlu Filiz, 2024. "The mediating role of organizational commitment in the relationship between internal marketing and job performance: Application in Turkiye," Journal of Economics and Management, Sciendo, vol. 46(1), pages 111-142, January.
• Świerczyńska-Kaczor Urszula, 2024. "Empirical insights into traditional and AI-enhanced interactive narratives based on children’s fables," Journal of Economics and Management, Sciendo, vol. 46(1), pages 25-54, January.
• Hermanto Hermanto & Astuti Widji & Sugito Pudjo & Triatmanto Boge, 2024. "Can green attitude complement the influence of green marketing on green purchase intention for fast food products?," Journal of Economics and Management, Sciendo, vol. 46(1), pages 584-612.
• Boussad Nait Ibrahim & Meriem Nouala, 2024. "Boosting Financial Service Quality: The Power of Innovation Strategy in Algerian Context," Journal of Intercultural Management, Sciendo, vol. 16(2), pages 5-38.
• Udom Aniediabasi James, 2024. "Service Quality and Customer Patronage of Telecommunication Products in Akwa Ibom State, Nigeria," Journal of Social and Economic Statistics, Sciendo, vol. 13(1), pages 29-52.
• Strzębicki Dariusz, 2024. "The Role of ‘About Us’ Pages in Online Food Stores," Marketing of Scientific and Research Organizations, Sciendo, vol. 51(1), pages 53-68, March.
• Jarosławska-Sobór Sylwia, 2024. "Gender Equality Plan for Building Employer Branding of a Research Institution," Marketing of Scientific and Research Organizations, Sciendo, vol. 51(1), pages 69-86, March.
• Biercewicz Konrad & Włodarczyk Katarzyna & Wiścicka-Fernando Małgorzata, 2024. "Studying Consumer Emotions and Purchase Preferences in a Virtual Reality Environment: A Bibliometric Analysis," Marketing of Scientific and Research Organizations, Sciendo, vol. 52(2), pages 105-128.
• Redler Joern & Morschheuser Petra, 2024. "Three Root Causes for the Impasse in Reputation Measurement for Higher Education Institutions," Marketing of Scientific and Research Organizations, Sciendo, vol. 52(2), pages 26-45.
• Walaszczyk Ludmiła, 2024. "Prestige in Partnership: A Case Study in Leveraging University Excellence to Elevate Brand Success," Marketing of Scientific and Research Organizations, Sciendo, vol. 52(2), pages 88-104.
• Michalak Szymon & Bartkowiak Paweł & Stachowiak-Krzyżan Magda, 2024. "Using Structural Equation Modeling to Explore the Influence of Environmental Concern on the Willingness to Pay for Green Energy and Green Products – the Case of Poland," Marketing of Scientific and Research Organizations, Sciendo, vol. 53(3), pages 1-24.
• Pacut Mirosław, 2024. "Polish Gen-Z Consumers’ Attitudes to Corporate Social Responsibility (CSR)," Marketing of Scientific and Research Organizations, Sciendo, vol. 53(3), pages 80-97.
• Widelska Urszula, 2024. "Factors Determining Promotional and Image-Building Activities of Vocational Schools," Marketing of Scientific and Research Organizations, Sciendo, vol. 54(4), pages 110-132.
• Pluta-Olearnik Mirosława & Hasiak Alisa, 2024. "The Use of Video Marketing in the Communication Strategy of Business Universities," Marketing of Scientific and Research Organizations, Sciendo, vol. 54(4), pages 49-64.
• Sojkin Bogdan & Bartkowiak Paweł & Michalak Szymon, 2024. "The Relationship between the Reorganization of Higher Education Institutions' Operations in Poland During the COVID-19 Pandemic and Student Loyalty," Marketing of Scientific and Research Organizations, Sciendo, vol. 54(4), pages 65-91.
• Ankiel Magdalena & Kuczyńska Anna, 2024. "Satisfaction of Consumers Using Innovative Aesthetic Medicine Services in Poland," Marketing of Scientific and Research Organizations, Sciendo, vol. 54(4), pages 91-109.
• Zaviša Žilvinas, 2024. "The Role of Reusable Packaging Implementation Toward More Sustainable Supply Chain," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, vol. 46(2), pages 190-201.
• Peša Anita & Valčić Marko & Smokrović Ana Maria & Laura Izabela, 2024. "Overview of the Use of Eye-Tracking Technology for Monitoring Consumer Views," Naše gospodarstvo/Our economy, Sciendo, vol. 70(1), pages 61-70, March.
• Pelech Pavel & Dědková Jaroslava, 2024. "An Examination of Generational Differences in the Sharing Economy: Understanding the Motivations of Idle Asset Owners and Their Impact on Peer-to-Peer Platform Management," Organizacija, Sciendo, vol. 57(4), pages 319-332.
• Telilani Ghozlan & Boutedja Djamel, 2024. "The Impact of Inbound Marketing on Digital Consumer Behavior in Algeria," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 69(1), pages 37-53.
• Ștefan Maria-Cristina & Ionescu Luiza & Andreiana Violeta-Andreea, 2024. "Romanian Tourism Branding Model," Valahian Journal of Economic Studies, Sciendo, vol. 15(1), pages 73-86.
• Purcărea Ioan-Matei, 2024. "Digital Marketing and E-Commerce in AI Era," Valahian Journal of Economic Studies, Sciendo, vol. 15(2), pages 43-58.
• Kandzija Vinko & Marcu Laura & Cucui Gabriel, 2024. "Event Promotion of Tourist Destinations using Local Ethnical Particularities," Valahian Journal of Economic Studies, Sciendo, vol. 15(2), pages 67-80.
• Mazurkiewicz-Pizło Anna, 2024. "Peculiarities of Polish Wine Consumers: Implications for Wine Business Management," Zagadnienia Ekonomiki Rolnej / Problems of Agricultural Economics, Sciendo, vol. 378(1), pages 93-116, March.
• Mazurkiewicz-Pizło Anna, 2024. "Peculiarities of Polish Wine Consumers: Implications for Wine Business Management," Zagadnienia Ekonomiki Rolnej / Problems of Agricultural Economics, Sciendo, vol. 378(1), pages 93-116.
• Rajh Sunčana Piri & Rajh Edo & Horvat Sandra, 2024. "Developing a Typology of Heritage Site Visitors: A Consumer Styles Inventory Approach," Zagreb International Review of Economics and Business, Sciendo, vol. 27(1), pages 231-252.
• Richard T. Carson & W. Michael Hanemann & Dohyeong Kim & Hanna Shin & Dale Whittington, 2024. "The Attitude–Behavior Dichotomy In The Time Of Covid-19: An Exploration Using Generalized Structural Equation Modeling," The Singapore Economic Review (SER), World Scientific Publishing Co. Pte. Ltd., vol. 69(04), pages 1571-1599, June.
• Nadav Goldschmidt, 2024. "Customer Xperience Leadership:A Blueprint to Maximize Performance," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13077.
• David I Gilliland, 2024. "The Control of Business Relationships:How Social Control Theory Explains Interactions Among Organizations," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13639.
• Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le (ed.), 2024. "Emerging and Evolving Business and Management Issues in Vietnam:Research and Practice," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13673.
• Chezy Ofir (ed.), 2024. "New Directions in Behavioral Pricing," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13814.
• Donald R Lehmann & Scott Sanderude, 2024. "Marketing Driven Revenue Growth:A Guide to Organic Growth," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13940.
• Chezy Ofir & Nadav Goldschmidt, 2024. "Introduction: The 4D Xperience Model," World Scientific Book Chapters, in: Customer Xperience Leadership A Blueprint to Maximize Performance, chapter 1, pages 1-7, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Nadav Goldschmidt, 2024. "What is Customer Xperience?," World Scientific Book Chapters, in: Customer Xperience Leadership A Blueprint to Maximize Performance, chapter 2, pages 11-23, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Nadav Goldschmidt, 2024. "Why Invest in Customer Xperience?," World Scientific Book Chapters, in: Customer Xperience Leadership A Blueprint to Maximize Performance, chapter 3, pages 25-33, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Nadav Goldschmidt, 2024. "What Do Customers Want?," World Scientific Book Chapters, in: Customer Xperience Leadership A Blueprint to Maximize Performance, chapter 4, pages 35-49, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Nadav Goldschmidt, 2024. "Customer-First Vision & Strategy," World Scientific Book Chapters, in: Customer Xperience Leadership A Blueprint to Maximize Performance, chapter 5, pages 53-65, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Nadav Goldschmidt, 2024. "A Customer-Obsessed Culture," World Scientific Book Chapters, in: Customer Xperience Leadership A Blueprint to Maximize Performance, chapter 6, pages 67-79, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Nadav Goldschmidt, 2024. "Service-Oriented Organizational Structure and Processes," World Scientific Book Chapters, in: Customer Xperience Leadership A Blueprint to Maximize Performance, chapter 7, pages 81-95, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Nadav Goldschmidt, 2024. "The Digital Service Transformation," World Scientific Book Chapters, in: Customer Xperience Leadership A Blueprint to Maximize Performance, chapter 8, pages 97-115, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Nadav Goldschmidt, 2024. "Service Managerial Leadership," World Scientific Book Chapters, in: Customer Xperience Leadership A Blueprint to Maximize Performance, chapter 9, pages 117-130, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Nadav Goldschmidt, 2024. "A Customer-Focused Human Resources (HR)," World Scientific Book Chapters, in: Customer Xperience Leadership A Blueprint to Maximize Performance, chapter 10, pages 131-159, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Nadav Goldschmidt, 2024. "Autonomous Xperience: Technology Serving People," World Scientific Book Chapters, in: Customer Xperience Leadership A Blueprint to Maximize Performance, chapter 11, pages 163-180, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Nadav Goldschmidt, 2024. "Human Xperience: People Serving People," World Scientific Book Chapters, in: Customer Xperience Leadership A Blueprint to Maximize Performance, chapter 12, pages 181-198, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Nadav Goldschmidt, 2024. "Xperience Measurement Program," World Scientific Book Chapters, in: Customer Xperience Leadership A Blueprint to Maximize Performance, chapter 13, pages 201-225, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Nadav Goldschmidt, 2024. "Intelligent Customer Analytics," World Scientific Book Chapters, in: Customer Xperience Leadership A Blueprint to Maximize Performance, chapter 14, pages 227-251, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Nadav Goldschmidt, 2024. "The Future of Customer Xperience Leadership," World Scientific Book Chapters, in: Customer Xperience Leadership A Blueprint to Maximize Performance, chapter 15, pages 253-258, World Scientific Publishing Co. Pte. Ltd..
• Thanh Dinh Su & Luc Phan Tan & Thu-Hang Le & Angelina Nhat Hanh Le, 2024. "Strategic Management under the Context of Environmental Uncertainty," World Scientific Book Chapters, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le (ed.), Emerging and Evolving Business and Management Issues in Vietnam Research and Practice, chapter 1, pages 1-42, World Scientific Publishing Co. Pte. Ltd..
• Tien Minh Dinh & Le Oanh, Vu Lan & Mai Dong Tran, 2024. "Marketing and Advertising: Shifting from Conventional to Digital Marketing," World Scientific Book Chapters, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le (ed.), Emerging and Evolving Business and Management Issues in Vietnam Research and Practice, chapter 2, pages 43-86, World Scientific Publishing Co. Pte. Ltd..
• Quoc Phan Tan & Bang Nguyen-Viet, 2024. "Cultural Intelligence and Job Performance of Employees in FDI Enterprises: The Mediating Role of Work Engagement," World Scientific Book Chapters, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le (ed.), Emerging and Evolving Business and Management Issues in Vietnam Research and Practice, chapter 3, pages 87-112, World Scientific Publishing Co. Pte. Ltd..
• Mai Duc Nghia, 2024. "Determinants and Measurement of Financial Information Quality — An Empirical Review," World Scientific Book Chapters, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le (ed.), Emerging and Evolving Business and Management Issues in Vietnam Research and Practice, chapter 4, pages 113-136, World Scientific Publishing Co. Pte. Ltd..
• Minh T. H. Le & Nhi P. P. Nguyen, 2024. "The Impact of Extrinsic Motivation on Prosumption: Digital Service Brands," World Scientific Book Chapters, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le (ed.), Emerging and Evolving Business and Management Issues in Vietnam Research and Practice, chapter 5, pages 137-158, World Scientific Publishing Co. Pte. Ltd..
• Vo Thi Ngọc Thuy & Linh Ho Thi My & Thi Hong Minh Truong & Thanh-Binh Phung, 2024. "Tourism Destination Management Model in the Transitional Economy," World Scientific Book Chapters, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le (ed.), Emerging and Evolving Business and Management Issues in Vietnam Research and Practice, chapter 6, pages 159-192, World Scientific Publishing Co. Pte. Ltd..
• Dong Phong Nguyen & Huong Ho Xuan & Truong Thi Hoang Oanh & Vo Kim Nhan & Angelina Nhat Hanh Le, 2024. "Immersive Technologies: A Critical Success Factor for Modern Retailers," World Scientific Book Chapters, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le (ed.), Emerging and Evolving Business and Management Issues in Vietnam Research and Practice, chapter 7, pages 193-240, World Scientific Publishing Co. Pte. Ltd..
• Phan Dinh Manh & Le Tran Thi Huynh, 2024. "The Impact of Leaders’ Curiosity on the Intention to Introduce IoT-Based Products: The Case of Vietnam," World Scientific Book Chapters, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le (ed.), Emerging and Evolving Business and Management Issues in Vietnam Research and Practice, chapter 8, pages 241-282, World Scientific Publishing Co. Pte. Ltd..
• Thi Thuy Hang Le & Luu Duc Toan Huynh, 2024. "Market Orientation of Public Organizations in a Transitional Economy," World Scientific Book Chapters, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le (ed.), Emerging and Evolving Business and Management Issues in Vietnam Research and Practice, chapter 9, pages 283-313, World Scientific Publishing Co. Pte. Ltd..
• Quang Hai Nguyen, 2024. "The Role of Social Investment in Information, Communication, Science, and Technology on the Productivity Growth of Enterprises in Vietnam," World Scientific Book Chapters, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le (ed.), Emerging and Evolving Business and Management Issues in Vietnam Research and Practice, chapter 10, pages 315-334, World Scientific Publishing Co. Pte. Ltd..
• Thuy Chung Phan & Dao Quynh Dam Nguyen & Lam Van Le & Kurniawan Saefullah, 2024. "Factors Affecting Retail Investors’ Intentions to Use Financial Robo-Advisors in the Middle of COVID-19 in Vietnam," World Scientific Book Chapters, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le (ed.), Emerging and Evolving Business and Management Issues in Vietnam Research and Practice, chapter 11, pages 335-368, World Scientific Publishing Co. Pte. Ltd..
• Hoai Trong Nguyen & Ba-Linh Tran, 2024. "New Managerialism in Vietnamese Higher Education: Internationalization from Vietnamese University Leaders’ Perspective," World Scientific Book Chapters, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le (ed.), Emerging and Evolving Business and Management Issues in Vietnam Research and Practice, chapter 12, pages 369-397, World Scientific Publishing Co. Pte. Ltd..
• Thuy Chung Phan & Thai Thi Van Anh & Hien Thu Phan & Lam Van Le & Trang Minh Thai Phung, 2024. "Digital Literacy, Financial Literacy, and Financial Management Behavior: Empirical Evidence from Vietnam," World Scientific Book Chapters, in: Hoai Trong Nguyen & Thanh Dinh Su & Toan Luu Duc Huynh & Angelina Nhat-Hanh Le (ed.), Emerging and Evolving Business and Management Issues in Vietnam Research and Practice, chapter 13, pages 399-432, World Scientific Publishing Co. Pte. Ltd..
• Priya Raghubir, 2024. "Valuing New Currencies: A Framework for Future Research," World Scientific Book Chapters, in: Chezy Ofir (ed.), New Directions in Behavioral Pricing, chapter 1, pages 1-28, World Scientific Publishing Co. Pte. Ltd..
• Manoj Thomas & Arnaud Monnier, 2024. "Affective Price Evaluations: How Pain, Pleasure, and Metacognitive Feeling Influence Price Evaluations," World Scientific Book Chapters, in: Chezy Ofir (ed.), New Directions in Behavioral Pricing, chapter 2, pages 29-50, World Scientific Publishing Co. Pte. Ltd..
• Lisa E. Bolton & Haipeng (Allan) Chen, 2024. "Behavioral Pricing and Price Fairness," World Scientific Book Chapters, in: Chezy Ofir (ed.), New Directions in Behavioral Pricing, chapter 3, pages 51-78, World Scientific Publishing Co. Pte. Ltd..
• Kent B. Monroe, 2024. "Communicating Price Changes and Price Differences," World Scientific Book Chapters, in: Chezy Ofir (ed.), New Directions in Behavioral Pricing, chapter 4, pages 79-115, World Scientific Publishing Co. Pte. Ltd..
• Lucas Stich & Martin Spann, 2024. "Buyer Behavior in Pay-What-You-Want Pricing," World Scientific Book Chapters, in: Chezy Ofir (ed.), New Directions in Behavioral Pricing, chapter 5, pages 117-141, World Scientific Publishing Co. Pte. Ltd..
• Ajay T. Abraham & Rebecca W. Hamilton, 2024. "How Does Partitioning Prices Influence Consumer Responses?," World Scientific Book Chapters, in: Chezy Ofir (ed.), New Directions in Behavioral Pricing, chapter 6, pages 143-166, World Scientific Publishing Co. Pte. Ltd..
• Aner Sela, 2024. "Crossing the Efficiency Frontier: A Framework for Understanding Consumers’ Responses to Bargains," World Scientific Book Chapters, in: Chezy Ofir (ed.), New Directions in Behavioral Pricing, chapter 7, pages 167-181, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024. "Introduction," World Scientific Book Chapters, in: Marketing Driven Revenue Growth A Guide to Organic Growth, chapter 1, pages 1-10, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024. "Anticipating Demand and Forecasting Sales," World Scientific Book Chapters, in: Marketing Driven Revenue Growth A Guide to Organic Growth, chapter 2, pages 11-23, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024. "Generating Growth Ideas," World Scientific Book Chapters, in: Marketing Driven Revenue Growth A Guide to Organic Growth, chapter 3, pages 25-51, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024. "Anticipating and Influencing Response to Innovations," World Scientific Book Chapters, in: Marketing Driven Revenue Growth A Guide to Organic Growth, chapter 4, pages 53-63, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024. "Brand-Driven Growth," World Scientific Book Chapters, in: Marketing Driven Revenue Growth A Guide to Organic Growth, chapter 5, pages 65-80, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024. "Customer-Based Growth," World Scientific Book Chapters, in: Marketing Driven Revenue Growth A Guide to Organic Growth, chapter 6, pages 81-108, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024. "Evaluating and Selecting Growth Options," World Scientific Book Chapters, in: Marketing Driven Revenue Growth A Guide to Organic Growth, chapter 7, pages 109-127, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024. "Implementing Growth Ideas and Defending Against Competitors," World Scientific Book Chapters, in: Marketing Driven Revenue Growth A Guide to Organic Growth, chapter 8, pages 129-152, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024. "Summary," World Scientific Book Chapters, in: Marketing Driven Revenue Growth A Guide to Organic Growth, chapter 9, pages 153-173, World Scientific Publishing Co. Pte. Ltd..
• Doron Sayag & Avichai Snir & Daniel Levy, 2024. "Small Price Changes, Sales Volume, and Menu Cost," Papers 2403.07166, arXiv.org.
  • Sayag, Doron & Snir, Avichai & Levy, Daniel, 2024. "Small Price Changes, Sales Volume, and Menu Cost," EconStor Preprints 285116, ZBW - Leibniz Information Centre for Economics.
  • Doron Sayag & Avichai Snir & Daniel Levy, 2024. "Small Price Changes, Sales Volume, and Menu Cost," Working Paper series 24-02, Rimini Centre for Economic Analysis.
  • Sayag, Doron & Snir, Avichai & Levy, Daniel, 2024. "Small Price Changes, Sales Volume, and Menu Cost," MPRA Paper 120419, University Library of Munich, Germany.
• Avichai Snir & Daniel Levy & Dudi Levy & Haipeng Allan Chen, 2024. "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes in the Pandemic," Working Paper series 24-03, Rimini Centre for Economic Analysis.
  • Snir. Avichai & Levy, Daniel & Levy, Dudi & Chen, Haipeng Allan, 2024. "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes in the Pandemic," EconStor Preprints 285120, ZBW - Leibniz Information Centre for Economics.
  • Snir, Avichai & Levy, Daniel & Levy, Dudi & Chen, Haipeng (Allan), 2024. "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes in the Pandemic," MPRA Paper 120425, University Library of Munich, Germany.
  • Avichai Snir & Daniel Levy & Dudi Levy & Haipeng Allan Chen, 2024. "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes in the Pandemic," Papers 2403.07617, arXiv.org.
• Zweigle, Tanja & Ehrenfried, Fabienne, 2024. "Die Welt der New-Adult-Buchreihen: Erfolgsfaktoren eines wachsenden Büchergenres bei jungen Zielgruppen," IU Discussion Papers - Marketing & Communication 1 (April 2024), IU International University of Applied Sciences.
• Moura, Francisco Tigre & Hattula, Cansu, 2024. "Sustainable consumption and hedonic event experiences: A conceptual framework and future research agenda," IU Discussion Papers - Marketing & Communication 2 (Juni 2024), IU International University of Applied Sciences.
• Jansen, Thomas & Moura, Francisco Tigre, 2024. "WOM, eWOM and WOMachine: The evolution of consumer recommendations through a systematic review of 194 studies," IU Discussion Papers - Marketing & Communication 3 (Juni 2024), IU International University of Applied Sciences.
• Nußbaum, Chiara & Potthoff, Jennifer, 2024. "Influencer - Macht, Marketing und Manipulation: Eine verhaltensethische Analyse der Akteure im Social Media," IW-Reports 43/2024, Institut der deutschen Wirtschaft (IW) / German Economic Institute.
• Nesterenko, Galyna, 2024. "Employer Branding deutscher Arbeitgeber zur Gewinnung hochqualifizierter Geflüchteter aus der Ukraine," wifin Working Paper Series 17/2024, RheinMain University of Applied Sciences, Wiesbaden Institute of Finance and Insurance (wifin).
• Ruža Iva Jurišic & Krešimir Dabo & Matilda Kolic Stanic, 2024. "The Myth of Influencers: Does Generation Z really Trust Them?," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 22(4), pages 378-400.
• Mario Fraculj & Sara Brkanic & Diana Plantic Tadic, 2024. "The Integrated Marketing Communication in Croatian Companies," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 22(4), pages 401-414.
• Željka Marcinko Trkulja & Dinko Primorac & Ivana Martincevic, 2024. "Consumer Engagement with Sports Clubs on Social Media: Impact of Demographic Factors and Loyalty," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 22(4), pages 478-496.
• Abdulaziz Sezer & Abdulvahap Baydas, 2024. "Marketing Ethics and Customer Loyalty: The Serial Mediating Role of Relationship Quality and the Moderating Role of Voluntary Simplicity," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 22(5), pages 548-585.
• Niyazi Gümüs & Senay Duyar, 2024. "Examination of the Impact of Trust in Influencers and Perceived Content Quality on Brand Awareness, Consumer Interaction, and Purchase Intent: The Case of Türkiye," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 22(5), pages 596-611.
• Serkan Demirel & Zahraa Alfuraiji, 2024. "The Mediating Role of Financial Literacy in the Impact of New Generation Branch Applications on Customer Satisfaction in Banking," Journal of Finance Letters (Maliye ve Finans Yazıları), Maliye ve Finans Yazıları Yayıncılık Ltd. Şti., vol. 39(121), pages 189-216, April.
• Noelia Debbie Magne Andia & María Cecilia Lenis Abastoflor, 2024. "Análisis de la presencia del sector agrícola quinuero en los buscadores locales de Bolivia," Development Research Working Paper Series 04/2024, Institute for Advanced Development Studies.
• Dong Wei & Brett Green, 2024. "(Reverse) Price Discrimination with Information Design," American Economic Journal: Microeconomics, American Economic Association, vol. 16(2), pages 267-295, May.
• Samuel G. Goldberg & Garrett A. Johnson & Scott K. Shriver, 2024. "Regulating Privacy Online: An Economic Evaluation of the GDPR," American Economic Journal: Economic Policy, American Economic Association, vol. 16(1), pages 325-358, February.
• Rodney Duffett & Rodica Milena Zaharia & Tudor Edu & Raluca Constantinescu & Costel Negricea, 2024. "Exploring the Antecedents of Artificial Intelligence Products’ Usage. The Case of Business Students," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(65), pages 106-106, February.
• Ines Djokic & Nikola Milicevic & Nenad Djokic & Borka Malcic & Branimir Kalas, 2024. "Students’ Perceptions of the Use of Artificial Intelligence in Educational Service," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(65), pages 294-294, February.
• Lelia Voinea & Dorin Vicentiu Popescu & Teodor Mihai Negrea & Razvan Dina, 2024. "Cultured Meat – From Scientific Challenge to Consumer Acceptance as Sustainable Food Source," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(65), pages 346-346, February.
• Dumitru Miron & Raluca Ecaterina Brandabur & Daniel Nicolae Maita & Flavius Cosmin Darie & Dumitru Goldbach & Ion-Danu? Lixandru, 2024. "The Influence of Contexts in the Process of Choosing a University Product," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(66), pages 665-665, Aprilie.
• Mirela Catalina Turkes & Aurelia-Felicia Stancioiu & Cristian-Silviu Banacu, 2024. "The Intention to Use ChatGPT in Office Work in Romania: Between Utility and Hedonic Motivation," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(67), pages 783-783, August.
• Vaida Mardosaite & Edmundas Jasinskas & Giedrius Romeika, 2024. "The Transformation of Digital Innovative Services in Retail Trade Due to the COVID-19 Pandemic: A Systematic Review," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(67), pages 885-885, August.
• Erik Jansto & Juraj Cheben & Peter Sed k & Radovan Savov, 2024. "Influence of Labelling Features on Purchase Decisions: Exploratory Study into the Generation Z Beverage Consumption Patterns," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(67), pages 927-927, August.
• Oana Pricopoaia & Irina Susanu & Sofia David & Florina Oana Virlanuta, 2024. "Applying Digital Marketing Strategies to Promote Tourist Areas in Romania in the Digital Era," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(Special 1), pages 1082-1082, November.
• Delia Popescu & Ionut-Andrei Militaru & Daniel Bulin & Valentin Nita & Iuliana Pop & Cristina Ioana Balint (Curutiu), 2024. "Virtual Front and Educational Impact: Virtual Reality Effects in War Tourism," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(Special 1), pages 1160-1160, November.
• Elvira Saez-Gonzalez & Juan Carlos Gazquez-Abad, 2024. "Could Assortment Rationalisation Help Reduce Food Waste in Grocery Stores?," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(Special 1), pages 1292-1292, November.
• Jose Luis Ruiz-Real & Juan Uribe-Toril & Maria del Mar Martin-Garcia, 2024. "How Do Different Product Categories Involve the Retailer s Assortment Management Strategies? The Case of the US," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(Special 1), pages 1311-1311, November.
• Andriati FITRININGRUM & Seika PARAMUDITA, 2024. "Middle-Class Customer’s Attribute Impacts on Purchasing Eco-Friendly Products Decision," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 18-28, March.
• Laura Daniela ROȘCA & Iulia CURIC, 2024. "Sustainable Fashion Consumer Behavior – a Qualitative Research on the Romanian Market," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 29-39, March.
• Oana-Cristina MOGOȘ, 2024. "Using CSR to Create the Employer Identity: Case Study of Romanian Companies," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 40-46, March.
• Denisa-Roxana BOTEA-MUNTEAN & Daniela MARINICÄ‚ & Adrian IonuÈ› MOȘESCU & BrînduÈ™a BÃŽRSAN & Daniela Maria STANCIU (FRÄ‚ÈšILÄ‚) & Paul COSMOVICI & Ștefan-Claudiu CÄ‚ESCU, 2024. "Trend Analysis: How Consumer Demand is Changing Marketing Practices," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 47-59, March.
• María Aránzazu SULÉ-ALONSO & Inés BARBETA-MARTà NEZ & Rosana FUENTES-FERNà NDEZ, 2024. "What do Female Consumers Think about Sustainable Packaging?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 9-17, March.
• Oana-Cristina MOGOȘ, 2024. "Corporate Social Responsibility in the Age of Artificial Intelligence," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(2), pages 21-30, June.
• Vasiliki LEMONIDOU & George SPAIS, 2024. "Consumer Self-Identity, Emotions, Ethical Beliefs, and Authenticity about Ethical Purchasing of Consumer Goods for a Circular Economy Model," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(2), pages 31-50, June.
• Athanasios KARAGIOUMLEZIS & George SPAIS, 2024. "Validating a Proposed Model on the Factors that Influence Consumers' Unique Phygital and Memorable Shopping Experiences in Phygital Retail Outlets," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(2), pages 51-72, June.
• Roland GOLDBERG, 2024. "Exploring Motivational Drivers for Shopping at Physical Fashion Retail Stores: Evidence from South Africa," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(2), pages 7-20, June.
• BrînduÈ™a Mariana BEJAN & Ciprian Marcel POP, 2024. "Egocentrism Among Generation Z: The Influence on Sustainable Behavior," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(2), pages 73-88, June.
• Oana-Cristina MOGOȘ, 2024. "Employer branding on the Building Materials Market in Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(3), pages 20-27, September.
• DănuÈ› TRIFU, 2024. "Ethics in Consumer Neuroscience: A Non-Exhaustive Presentation," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(3), pages 54-64, September.
• Clement NANGPIIRE & Théophile Bindeouè NASSÈ & Samuel Koffi SOGAH, 2024. "Climate Change and Organizational Performance: The Mediating Role of Supply Chain Engagement," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(4), pages 16-32, December.
• Adrian IonuÈ› MOȘESCU & Denisa-Roxana BOTEA-MUNTEAN & Daniela MARINICÄ‚ & BrînduÈ™a BÃŽRSAN & Daniela Maria STANCIU (FRÄ‚ÈšILÄ‚) & Paul COSMOVICI & Ștefan-Claudiu CÄ‚ESCU, 2024. "Using Big Data in Consumer Behavior Analysis: A Case Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(4), pages 33-38, December.
• Dalia POLEAC & Georgeta IONESCU, 2024. "Resistance and Adaptation: How Senior Professionals in Advertising Relate to AI," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(4), pages 39-52, December.
• Mariana-Alina CRUCEANÄ‚ & Mihaela CONSTANTINESCU & Laura-Daniela ROȘCA, 2024. "Navigating Consumer Minds: A Neuromarketing Perspective on Employer Branding in the IT Industry using Eye-Tracking," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(4), pages 53-63, December.
• Ariana-Mihaela STÄ‚NESCU & Nicolae Razvan CIOBANU & Anca Francisca CRUCERU, 2024. "The Influence of Integrated Communication in Digital Marketing," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(4), pages 6-15, December.
• Attia Abdelkader Ali, 2024. "Banking Service Recovery Strategies: Enhancing Relationship Quality And Behavioral Intentions," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 33, pages 227-239, June.
• Guy Waizel & Adriana Zaièš, 2024. "Potential Effects Of Advanced Cyberattacks On Cybersecurity Software Buyers’ Behaviour," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 33, pages 43-61, June.
• Mariana JUGANARU & Felicia RUSU & Daniela POPESCU, 2024. "Study On The Impact Of The Market Situation On The Economic Results Of A Company Specialized In The Sale Of Jewelry," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 29-38, May.
• Mariana JUGANARU & Amina FERAT & Felicia RUSU & Sorina-Raula Girboveanu, 2024. "Examining The Purchasing Behaviour Of Specific Medical Services Within A Private Physiotherapy Clinic," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 151-163, November.
• Merfat ALARDAWI, 2024. "Exploring Challenges And Opportunities For Saudi Podcasters: A Qualitative Study," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 164-178, November.
• Dorothea Wahyu ARIANI, 2024. "Purchase Intention Of Young People’S Fashion Products," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 193-209, November.
• Mohamed Salum KILINDO & Nasibu Rajabu MRAMBA, 2024. "Evaluating The Effectiveness Of Customer Complaint Responses On Nmb Mkononi Satisfaction: A Case Study Of Nmb Bank Plc In Dodoma City, Tanzania," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 210-224, November.
• Quang Linh HUYNH & Van Kha NGUYEN, 2024. "Human resource management on the efficiency of adopting marketing strategies: a study in Vietnam," Access Journal, Access Press Publishing House, vol. 5(3), pages 459-477, July.
• Liudmyla DOROKHOVA & Silvia BELOEVA & Nataliya VENELINOVA & Oleksandr DOROKHOV, 2024. "Consumer service modeling: the study of buyer’s queues in pharmacies," Access Journal, Access Press Publishing House, vol. 5(3), pages 511-525, July.
• Saranchana Asanprakit & Tanpat Kraiwanit, 2024. "Multiplier transformation of E-commerce to S-commerce in emerging economy," R-Economy, Ural Federal University, Graduate School of Economics and Management, vol. 10(1), pages 55-73.
• Hera Octavian Dumitru, 2024. "Algorithmic Creativity: Evolution And Marketing Perspectives," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(26), pages 1-12.
• Irena Bogoevska-Gavrilova & Anita Ciunova-Shuleska, 2024. "Decoding Source Credibility: How it Influences Trust in Informative Brand-Related Content and Customer Purchase Intentions," Proceedings of the 5th International Conference "Economic and Business Trends Shaping the Future" 2024 002, Faculty of Economics-Skopje, Ss Cyril and Methodius University in Skopje.
• Snezana Ristevska-Jovanovska & Ivona Serafimovska & Irena Bogoevska-Gavrilova, 2024. "The Impact Of Attitudes Toward Green Advertising On Brand Image And Consumer Purchase Intentions," Proceedings of the 5th International Conference "Economic and Business Trends Shaping the Future" 2024 003, Faculty of Economics-Skopje, Ss Cyril and Methodius University in Skopje.
• Snezana Ristevska-Jovanovska & Ezeni Brzovska & Irena Bogoevska-Gavrilova, 2024. "Experience Economy In Cultural Institutions: Arousal To Customer Loyalty," Proceedings of the 5th International Conference "Economic and Business Trends Shaping the Future" 2024 004, Faculty of Economics-Skopje, Ss Cyril and Methodius University in Skopje.
• Todor Tocev & Marina Trpeska, 2024. "Research Trends And Developments In Management Accounting: A Bibliometric Analysis," Proceedings of the 5th International Conference "Economic and Business Trends Shaping the Future" 2024 007, Faculty of Economics-Skopje, Ss Cyril and Methodius University in Skopje.
• Sasho Nefovski & Tatjana Petkovska Mirchevska & Ezeni Brzovska, 2024. "Consumer Awareness of Food Waste Reduction - A Systematic Literature Review Following the Prisma Statement," Proceedings of the 5th International Conference "Economic and Business Trends Shaping the Future" 2024 001, Faculty of Economics-Skopje, Ss Cyril and Methodius University in Skopje.
• Müller-Tribbensee, Timo & Miller, Klaus M. & Skiera, Bernd, 2024. "Paying for Privacy: Pay-or-Tracking Walls," HEC Research Papers Series 1514, HEC Paris.
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• Sayag, Doron & Snir, Avichai & Levy, Daniel, 2024. "Small Price Changes, Sales Volume, and Menu Cost," MPRA Paper 120419, University Library of Munich, Germany.
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  • Sayag, Doron & Snir, Avichai & Levy, Daniel, 2024. "Small Price Changes, Sales Volume, and Menu Cost," EconStor Preprints 285116, ZBW - Leibniz Information Centre for Economics.
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• Snir. Avichai & Levy, Daniel & Levy, Dudi & Chen, Haipeng Allan, 2024. "Price Gouging or Market Forces? Fairness Perceptions of Price Hikes in the Pandemic," EconStor Preprints 285120, ZBW - Leibniz Information Centre for Economics.
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• Hinnosaar, Marit & Hinnosaar, Toomas, 2024. "Influencer Cartels," CEPR Discussion Papers 19079, C.E.P.R. Discussion Papers.
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• Iva Gregurec & Miroslav Mandic & Jelena Bakic, 2024. "The Role Of Educational Content Marketing €“ Case Study Analysis Of Ict Companies," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 33(1), pages 113-133, june.
• Zeljka Mesic & Marija Mavracic & Lucija Blaskovic & Marina Tomic Maksan, 2024. "Impact Of The Work Model On Food Consumer Behaviour During The Covid -19 Pandemic," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 33(1), pages 177-196, june.
• Lana Vinko & Irena Konecki & Ksenija Vukovic, 2024. "Comparison Of The Activities Of Commercial And Social Entrepreneurs On Facebook," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 33(1), pages 327-345, june.
• Tringe Krasniqi & Besnik A Krasniqi & Liridon Kryeziu & Saranda Lajqi & Mirsim Ismajli & Donika Bytyçi, 2024. "Entrepreneurial Orientation, Networking And Firm Growth: Evidence From A Transition Economy," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 33(2), pages 351-376, December.
• Matea Matic Sosic & Katija Vojvodic & Tea Brajkovic, 2024. "User Activities On Social Media: Application Of Smma Measurement Scale," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 33(2), pages 467-482, December.
• Pavel Pelech & Jaroslava Dedkova, 2024. "How To Support P2p Business In The Sharing Economy: Understand Generational Differences In Customer Motivations In Driving Demand For Idle Assets," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 33(2), pages 483-500, December.
• Diana Plantic Tadic & Mihaela Ivancic & Maja Dawidowsky Mamic, 2024. "Customers' Percepcion And Attitudes Toward Minimalism Concept In Advertising," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 33(2), pages 605-623, December.
• Selami Yildirim, 2024. "How are the competition and market entry strategies developed in healthcare institutions," The Scientific-Analytical Journal "Economic Reforms", Center for Analysis of Economic Reforms and Communication of the Republic of Azerbaijan, vol. 2024(1), pages 121-130, June.
• Galandar Mammadli, 2024. "The Interrelationship of Price Discrimination, Inferred Motives, Price Fairness Perception, and Switching Costs in Shaping Consumer Behavior," The Scientific-Analytical Journal "Economic Reforms", Center for Analysis of Economic Reforms and Communication of the Republic of Azerbaijan, vol. 2024(2), pages 140-156, December.
• Mariia Bahorka & Volodymyr Pysarenko, 2024. "Modern Approaches To The Implementation Of A Marketing System For Anti-Crisis Management Of Agricultural Enterprises," Three Seas Economic Journal, Publishing house "Baltija Publishing", vol. 5(1).
• Inna Tomashuk & Olena Dzhedzhula & Olena Koval, 2024. "Organisation Of Marketing Activities In Agricultural Enterprises," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 10(1).
• Kisieliauskas Justinas & Shamsi Basha Anas & Rackauskas Mantautas, 2024. "Chat Marketing'S Impact On Customer Support Satisfaction In Financial Startups," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 10(2).
• Iryna Kalenyuk & Viktoriia Riashchenko & Iryna Uninets, 2024. "Smart Marketing And Global Logistics Networks," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 10(2).
• Faruk Ahmeti & Hykmete Bajrami, 2024. "Exploring the Impact of Technology Acceptance Model Constructs on Consumer Behavior in SMEs: with A focus on E-Marketing Strategies," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 1, pages 66-88.
• Karolus Karni Lando & Achmad Sudiro & Wahdiyat Moko & Nur Khusniyah Indrawati, 2024. "The Effect of Service Quality on Recertification. Mediated by Customer Satisfaction and Relationship Commitment," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 160-179.
• Shqiprim Jashari & Nail Reshidi, 2024. "The Impact of Social Media on the Performance Indicators (Product Development, Market Development and Customer Loyalty) in the Gastronomy Sector," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 36-52.
• Yulia Hristova & Michal Stojanov, 2024. "Income Elasticity and Trends in Second-Hand Goods Sales," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 7, pages 119-141.
• Julie Holendova & David Svoboda & Neven Seric, 2024. "The impact of chatbots on the buying behaviors of Generation Z toward brands," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, vol. 27(3), pages 201-214, September.
• Martin Klepek & Lukas Toth, 2024. "Till death do us part. Do customers cheat on brands?," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, vol. 27(3), pages 215-227, September.
• Vojtech Beran & Jaroslava Dedkova, 2024. "Attitudes of manufacturers toward the value attributes of regional product brands," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, vol. 27(4), pages 176-191, December.
• Ludvik Eger & Liuba Turchyn, 2024. "Customer engagement in Facebook brand communities: A case study from automotive in the Czech Republic," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, vol. 27(4), pages 192-210, December.
• Suzana Djukic & Jelena Stankovic, 2024. "The influence of the Big Five, WOM communication and satisfaction on consumer loyalty in the Republic of Serbia," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, vol. 27(4), pages 211-229, December.
• Ana Tomić Osmanović & Alma Muratović & Beriz Čivić, 2024. "Zastupljenost Programa Razvoja Karijere Zaposlenika U Internom Marketingu Kod Banaka Na Tržištu Bosne I Hercegovine (Representation Of Employee Career Development Programs In Internal Marketing At Ban," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 52, pages 51-73, March.
• Saliha Brajić & Aldin Brajić, 2024. "Gep Analiza Implementacije Marketing Odnosa S Kupcima Preduzeća Turističke Privrede – Pristup Različitih Uzoraka (Gap Analysis Of Customer Marketing Relationship Implementation Of Tourism Businesses -," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 53, pages 63-77, June.
• Dejan Tešić, 2024. "Uticaj Faktora Ambijenta Na Ponašanje Kupaca U Maloprodaji (The Influence Of Ambient Factors On The Behaviour Of Shoppers In Retail Facilities)," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 55, pages 27-43, September.
• Murat Fatih Tuna & Yasin Görmez, 2024. "Evrişimsel Sinir Ağları Tabanlı Derin Öğrenme Yöntemiyle Müşteri Şikayetlerinin Sınıflandırılması," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, vol. 8(1), pages 31-46, June.
• Zeynep KORKUTATA & Tuğba YILDIZ, 2024. "Üniversite Öğrencilerinin Yeşil Ürünleri Satın Almaya Yönelik Tutumlarının Çevre Bilgileri, Tüketim Değerleri ve Reklama Duyarlılıkları Kapsamında Araştırılması," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, vol. 8(2), pages 147-163, December.
• Jugović Tijana & Maričić Milica, 2024. "How did Hotels Measure Performance during Covid-19? Insights from Central and Eastern Europe," Business Systems Research, Sciendo, vol. 15(1), pages 201-225.
• Silva Francisco Javier Varona & Aguilera Nolberto Cruz & Hernández Jorge Raúl Ávilas & Pino Maira Rosario Moreno & Gačnik Maja Borlinič, 2024. "Integrated Communications Management in Organisations: Bibliometric Insight into Past and Future," Business Systems Research, Sciendo, vol. 15(1), pages 226-252.
• Trkulja Željka Marčinko & Primorac Dinko & Martinčević Ivana, 2024. "The Influence of Consumer Motivation on Engagement with Sports Club Social Media: An Intrinsic and Extrinsic Analysis," Business Systems Research, Sciendo, vol. 15(1), pages 91-109.
• Oksana Karpenko & Yevhenii Matviichuk, 2024. "Marketing tools for ensuring the competitiveness of an enterprise in the context of digital transformation," Economic Synergy, Higher Educational Institution Academician Yuriy Bugay International Scientific & Technical University, issue 1, pages 31-43.
• Phuong Nguyen Hong Huynh & Tin Trung Hoang & Huynh Thi Thuy Phan & Quynh Le Nhu Nguyen, 2024. "The customers’ perception of privacy in the retail industry when adopting digital transformation," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 14(2), pages 143-159.
• Ordona Alona & Minoza Joemar & Paglinawan Johnrel & Zosa Leo & Bejasa Rechie, 2024. "Web-based E-retailing system for CTU food innovation centers: Design, acceptability, and functionality," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 14(2), pages 23-44.
• Xuan Thi Thanh Le & Uyen Bao Ly, 2024. "Employing netnography approach to describe brand image from customers’ perspectives - The case of The Cocoon Original Vietnam," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 14(2), pages 64-78.
• Phuong Hoang Lam & Thanh Thi Bui & Mai Thi Tuyet Vo & Lan Thi Ngoc Tran, 2024. "Determinants of electronic word of mouth in the restaurant industry: An evidence from Vietnam," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 14(2), pages 79-92.
• Tri Minh Ha & Thanh Thi Huong Nguyen & Do Giang Nguyen & Hoai Thi Tran, 2024. "Strengthening information-seeking behavior toward international destinations among young travelers in Vietnam after the pandemic," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 14(3), pages 18-43.
• Oanh Thi Hoang Truong & Tien Trung Nguyen & Truc Thanh Vo, 2024. "A bibliometric review of service innovation: Constituting research themes," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 14(3), pages 77-93.
• Khanh Thi Ngoc Nguyen & Ngoc Thi Nhu Truong, 2024. "Exploring digital marketing strategies in small-sized enterprises in Vietnam," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 14(4), pages 112-128.
• Nhi Pham Phuong Nguyen & Trang Thanh Bui & An Quang Ha, 2024. "The role of brand anthropomorphism in building brand attachment: The experiment research on beverage brands," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 14(4), pages 20-40.
• Anh Ngoc Nguyen & Duc Hong Vo, 2024. "Building a brand name for universities: A case study of Ho Chi Minh City Open University," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 14(4), pages 41-54.
• Duyen Thi Le Chau & Hiep Minh Phuoc & Canh Minh Nguyen & Liem Thanh Nguyen & Nhu Thi Huynh Tran, 2024. "Corporate culture - externally committed values: The case study of DHG joint stock company on the Vietnam stock exchange," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 14(4), pages 75-88.
• Van Vu Dung Phan & Anh Ngoc Hoang Bach, 2024. "Exploring social media trends over the past decade (2010-2022): A bibliometric approach," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 14(4), pages 89-98.
• Hoàng Thị Phương Thảo & Trần Nguyễn Hồng Hải, 2024. "Tác động của tiếp thị video ngắn đến dự định mua trực tuyến hàng thời trang của thế hệ Y và Z," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(10), pages 22-36.
• Nguyễn Thanh An & Nguyễn Hải Quang & Lữ Phi Nga, 2024. "Tiếp thị liên quan đến nguyên nhân: Đánh giá dựa trên kỹ thuật phân tích kết nối thư mục," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(10), pages 37-56.
• Nguyễn Văn Tuấn, 2024. "Tác động của chất lượng mối quan hệ giữa khách hàng và doanh nghiệp đến hành vi công dân của khách hàng: Một nghiên cứu trong ngành dịch vụ bán lẻ hàng tiêu dùng ở Việt Nam," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(10), pages 57-70.
• Nguyễn Anh Minh Thư & Mạch Khả Nhi & Đào Kim Huyền & Bùi Ngọc Tuấn Anh, 2024. "Phân tích các yếu tố tác động đến thái độ và ý định mua sản phẩm xanh của người tiêu dùng tại Thành phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(10), pages 71-87.
• Nguyễn Thị Hồng Phụng, 2024. "Sự hiện diện xã hội, tính giải trí, khuyến mại và hành vi mua sắm ngẫu hứng: Vai trò trung gian của trải nghiệm dòng chảy," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(10), pages 88-105.
• Nguyễn Hải Quang, 2024. "Vai trò của văn hóa thích ứng trong ảnh hưởng của chất lượng dịch vụ Internet cáp quang đến sự hài lòng và lòng trung thành của khách hàng tại Thành phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(11), pages 3-16.
• Nguyễn Văn Tuấn & Trương Minh Chương, 2024. "Ý định tiếp tục sử dụng bệnh án điện tử của bác sĩ: Tiếp cận theo mô hình SOR," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(11), pages 50-63.
• Nguyễn Huỳnh Anh Thư & Lê Chiêu Anh Thư & Nguyễn Khánh Gia Mỹ & Nguyễn Vũ Minh Thư & Đỗ Lê Anh Thư & Bùi Ngọc Tuấn Anh, 2024. "Tác động của sự xác nhận lên ý định mua lặp lại dịch vụ xem phim trực tuyến: Trường hợp GenZ," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(11), pages 64-78.
• Phan Ngọc Yến & Nguyễn Thị Bích Trâm, 2024. "Ảnh hưởng của các yếu tố đến lòng trung thành khách hàng mua sắm mỹ phẩm trực tuyến trên Shopee - Vai trò trung gian của yếu tố niềm tin," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(11), pages 79-99.
• Nguyễn Thị Bảo Châu & Nguyễn Minh Cảnh, 2024. "Tác động của marketing nội dung số đến quyết định mua của gen Z thông qua vai trò trung gian của hứng thú mua: Trường hợp mua dịch vụ giáo dục tiếng Anh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(12), pages 106-122.
• Nguyễn Viết Bằng & Giang Châu Đại, 2024. "Các yếu tố tác động đến hành vi gửi tiền boa (tip) của khách hàng: Vai trò điều tiết của không khí nhà hàng," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(12), pages 19-33.
• Nguyễn Thanh Minh, 2024. "Thuộc tính bán lẻ của kênh bán lẻ online: Nghiên cứu ở Việt Nam," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(2), pages 35-45.
• Nguyễn Hoàng Lan & Bùi Thị Ngọc Bé, 2024. "Các yếu tố ảnh hưởng đến ý định mua hàng thiết bị điện gia dụng tốt cho sức khỏe người tiêu dùng - Một nghiên cứu tại Thành phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(2), pages 86-100.
• Ngô Thị Lan & Nguyễn Thị Hoài Bắc & Nguyễn Quế Chi & Nguyễn Phương Duy & Đào Thu Huyền, 2024. "Tác động của marketing bởi người ảnh hưởng đến ý định mua mỹ phẩm trực tuyến của người tiêu dùng Thành phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(4), pages 112-126.
• Nguyễn Hoàng Sinh & Lương Đình Hiển, 2024. "Chất lượng dịch vụ sau bán hàng ảnh hưởng đến lòng trung thành thông qua sự hài lòng của khách hàng: Trường hợp Head Honda tỉnh Đồng Nai," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(4), pages 58-76.
• Mai Hoài Phương & Nguyễn Thị Phương Linh & Lâm Ngọc Linh & Nguyễn Thị Ngọc Nhi & Bùi Ngọc Tuấn Anh, 2024. "Tác động của UGC lên ý định mua hàng công nghệ của gen Z," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(4), pages 93-111.
• Hồ Thị Minh Nguyên & Thẩm Thị Tú Uyên & Đinh Hoàn Hảo & Phạm Thị Minh Hòa & Phạm Nguyễn Hiền Phương & Hồ Trung Thành, 2024. "Mô hình khám phá ý kiến khách hàng về ứng dụng IoT tại các cửa hàng bán lẻ dựa trên phương pháp phân tích quan điểm và máy học kết hợp," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(6), pages 3-17.
• Cao Quốc Việt & Tô Lê Minh Thanh, 2024. "Tiền tố và hậu tố của ý định mua hàng đa kênh: Trường hợp nghiên cứu tại Thành phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(6), pages 33-48.
• Trương Minh Ký, 2024. "Mối quan hệ giữa trải nghiệm thương hiệu điểm đến trực tuyến và sự tin cậy thương hiệu đến ý định của du khách hướng tới điểm đến du lịch tại các tỉnh Duyên hải Nam Trung Bộ Việt Nam," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(6), pages 49-64.
• Bùi Thị Thảo Hiền, 2024. "Các yếu tố ảnh hưởng đến kết quả hoạt động bên nhận quyền trong ngành F&B," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(6), pages 65-81.
• Lê Nam Hải & Trần Thị Thu Hằng, 2024. "Đồng tạo sinh giá trị, chất lượng cảm nhận và giá cả cảm nhận của khách hàng trong lĩnh vực khách sạn tại Thành phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(6), pages 82-96.
• Nguyễn Văn Tuấn, 2024. "Tương tác của khách hàng với các đối tác đồng tạo sinh giá trị trong mạng lưới dịch vụ và giá trị cảm nhận: Nghiên cứu trường hợp bệnh nhân trong dịch vụ y tế," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(8), pages 37-49.
• Phạm Ngọc Hương Quỳnh & Nguyễn Văn Phương, 2024. "Yếu tố tác động đến quyết định mua nhà chung cư của người dân ngoại tỉnh đến sống và làm việc tại Hà Nội," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 19(9), pages 20-34.
• Leo Sveikauskas & Rachel Soloveichik & Corby Garner & Peter B. Meyer & James Bessen & Matthew Russell, 2024. "Marketing, Other Intangibles, and Output Growth in 61 United States Industries," Review of Income and Wealth, International Association for Research in Income and Wealth, vol. 70(4), pages 1190-1215, December.
  • Leo Sveikauskas & Rachel Soloveichik & Corby Garner & Peter B. Meyer & James Bessen & Mathew Russell, 2023. "Marketing, Other Intangibles, and Output Growth in 61 United States Industries," BEA Papers 0122, Bureau of Economic Analysis.
• FUSU Grigore, 2024. "Art Photography: The Economic Impact Of Photography Consumption In Romania," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 76(1), pages 28-33, March.
• DURALIA Oana, 2024. "The Impact Of Overtourism On The Sustainable Development Strategy Of Tourist Destinations," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 76(3), pages 21-36, September.
• FUCIU Mircea & SERBAN (SIMS) Anca, 2024. "Some Considerations About The Change In Consumer Behaviour Of The Last Decade," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 76(3), pages 84-91, September.
• IVANOV Svilen & NEDEV Yordan & SERBEZOVA Boryana, 2024. "Green Cities - An Intersection Between Municipal Strategies And Sustainable Household Behavior," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 76(4), pages 22-37, December.
• NECHITA Maria-Manuela & ASANDULUI Mircea & TURTUREAN Ciprian, 2024. "Determinants Of Accessing A Term Deposit In A Marketing Campaign - Analysis On A Marketing Campaign At A Portuguese Bank," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 76(4), pages 48-68, December.
• Turunç Ömer & Karayalçın Cem, 2024. "Bridging Brand Parity with Insights Regarding Consumer Behavior," Economics - The Open-Access, Open-Assessment Journal, De Gruyter, vol. 18(1), pages 1-10, January.
• Kumar Satinder & Malhotra Dipti, 2024. "Allurement of Augmented Reality on Behavioral Intention: Delineating the Role of Visual Appeal and Arousal Using Information System Success Model," Review of Marketing Science, De Gruyter, vol. 22(1), pages 169-192.
• Anna Kerkhof, 2024. "Werbung und Themenvielfalt auf YouTube," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 77(04), pages 38-42, April.
• Ayat Sami ODEIBAT, 2024. "The impacts of artificial intelligence on the future of marketing and customer behaviour," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, vol. 0(1), pages 19-34, July.
• Zoljargal ULZIIBADRAKH & Zoltán SZAKÁLY, 2024. "Exploring attendance by demographics in the case of Mongolian performing arts organizations," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, vol. 0(1), pages 35-52, July.
• Otero Gómez, María Cristina & Pérez, Wilson Giraldo & Gutiérrez Barriga, Luis Alejandro, 2024. "Análisis de la responsabilidad social empresarial en la respuesta afectiva de los usuarios de Bancolombia," Revista Tendencias, Universidad de Narino, vol. 25(1), pages 33-51, January.
• Gómez Bayona, Ledy & Vélez Bernal, Olga Inés & Grajales Montoya, Nancy Estela & Barrientos Cuellar, Oswaldo, 2024. "Estrategias de mercadeo en pequeñas y medianas empresas de familia para ser competitivas en Colombia," Revista Tendencias, Universidad de Narino, vol. 25(1), pages 244-268, January.
• Andrade Navia, Juan Manuel & Sánchez Liévano, Juan José & Ramírez Plazas, Elías, 2024. "Motivación y satisfacción de los turistas que visitan el desierto de la Tatacoa – Colombia," Revista Tendencias, Universidad de Narino, vol. 25(2), pages 113-142, July.
• Giraldo, Carlos & Giraldo, Iader & Losada-Otálora, Mauricio & Peña-García, Nathalie, 2024. "Determinantes de la adopción de un sistema de pagos instantáneos en América Latina," Documentos de trabajo 21167, FLAR.
• Marit Hinnosaar & Toomas Hinnosaar, 2024. "Influencer Cartels," Papers 2405.10231, arXiv.org, revised Nov 2024.
  • Hinnosaar, Marit & Hinnosaar, Toomas, 2024. "Influencer Cartels," CEPR Discussion Papers 19079, C.E.P.R. Discussion Papers.
• Mariangela Barraco, 2024. "Characteristics of research on green marketing. Theoretical study," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 19(1), pages 15-25.
• Maria Jewdaly L. Costales, 2024. "Green marketing and its impact on consumer buying behavior in city of Muntinlupa, Philippines. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 19(1), pages 2-14.
• Assia Guedjali & Riad Benghebrid, 2024. "The use of smartphones among young people," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 19(1), pages 26-38.
• Nabil Boumesbah & Moussa Chenini, 2024. "Interaction between cognitive process and social dynamics in shaping individual analyzing of online reviews. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 19(1), pages 39-49.
• Hana Volfova & Anna Janku & Miroslav Landa & Natalie Rausova, 2024. "The website through Gen Z's eyes: Key insights and important elements for effective online PR promotion of universities," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 19(2), pages 14-23.
• Nabil Boumesbah & Moussa Chenini, 2024. "Interaction between cognitive process and social dynamics in shaping individual analyzing of online reviews. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 19(2), pages 2-13.
• Hanane Meslem, 2024. "The landscape of digital inbound marketing tools adoption by Algerian firms," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 19(2), pages 24-38.
• Sylia Berboucha & Hocine Ifourah & Naima Ayad, 2024. "Motivations for the commitment of Algerian companies to social responsibility: An analytical study of a number of agri-food companies," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 19(2), pages 39-57.
• Darko Pantelic, 2024. "(Re)designing an International Marketing course: Engaging a diverse classroom in real-client projects," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 19(3), pages 18-31.
• Hsunchi Chu, 2024. "Structuring live stream commerce: A study on classification, framework development, and future research agendas," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 19(3), pages 2-17.
• Ouardia Laoudj & Yasmine Krim & Mehdi Bouchetara, 2024. "Fostering innovation in Algerian artisanal crafts: The impact of cluster development in Constantine and Batna," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 19(3), pages 32-50.
• Chems Eddine Boukhedimi & Mevlüde Feyza Ataş, 2024. "Measurement of women attitude toward the consumption of organic foods in Turkiye & Algeria," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 19(3), pages 51-59.
• Karina Burgdorff Porsborg Jensen & Camilla Valbak-Andersen & Lars Funck Kristensen, 2024. "Co-creating sales management curricula with practitioners – insights on competencies for future sales managers. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 19(4), pages 17-24.
• Meriem Mechta & Kamel Mouloudj & Ahmed Chemseddine Bouarar & Liudmіla Bovsh & Alla Rasulova, 2024. "Customers' intentions to adopt digital health services: An extended TAM," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 19(4), pages 2-16.
• Sarah Victoria Mohr & Stefan Wengler & Joachim Riedl & Wolfgang Bichler-Riedl & Marcin Czaban, 2024. "Hypothetical constructs of consumer behavior as predictors of pro-environmental behavior. An empirical study based on smartphones," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 19(4), pages 25-44.
• Zahra Belhamri & Imene Belboula, 2024. "The impact of perceived anthropomorphism of the conversational agent (CA) on social presence, flow, and users' behavioral intention," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 19(4), pages 45-59.
• Ataman, Berk & Pauwels, Koen & Srinivasan, Shuba & Vanhuele, Marc, 2024. "Advertising's Impact on Brand Price Elasticity," HEC Research Papers Series 1500, HEC Paris.
• Timo Mueller-Tribbensee & Klaus M. Miller & Bernd Skiera, 2024. "Paying for Privacy: Pay-or-Tracking Walls," Papers 2403.03610, arXiv.org.
  • Müller-Tribbensee, Timo & Miller, Klaus M. & Skiera, Bernd, 2024. "Paying for Privacy: Pay-or-Tracking Walls," HEC Research Papers Series 1514, HEC Paris.
  • Timo Müller-Tribbensee & Klaus Miller & Bernd Skiera, 2024. "Paying for Privacy: Pay-or-Tracking Walls," Working Papers hal-04759155, HAL.
• Jerath, Kinshuk & Miller, Klaus M., 2024. "Consumers’ Perceived Privacy Violations in Online Advertising," HEC Research Papers Series 1524, HEC Paris.
• Athey, Susan & Byambadalai, Undral & Cersosimo, Matias & Koutout, Kristine & Nath, Shanjukta, 2024. "The Heterogeneous Impact of Changes in Default Gift Amounts on Fundraising," Research Papers 4190, Stanford University, Graduate School of Business.
• Jean Damascene Mvunabandi & Bomi Nomala & Lawrence Gadzikwa, 2024. "Marketing mix Framework as a Tool to Enhance Women’s Business Viability in Limpopo-South Africa," International Review of Management and Marketing, Econjournals, vol. 14(1), pages 11-19, January.
• Leyla Juma Pongwe & Josephine Churk, 2024. "Social Media Marketing Platforms and Sales Revenue in Tanzania Telecommunication Company Limited," International Review of Management and Marketing, Econjournals, vol. 14(1), pages 31-38, January.
• Sahli Afef, 2024. "State of the Art: Authenticity and Influencer Marketing," International Review of Management and Marketing, Econjournals, vol. 14(1), pages 39-47, January.
• Neo Ligaraba, 2024. "Engaging Consumer Senses: The Role of Interactive Brand Experiences in Brand Building," International Review of Management and Marketing, Econjournals, vol. 14(2), pages 1-6, March.
• Jorge Bullemore, 2024. "Unveiling the Shadow: Theorizing the Impact of Narcissistic Leadership on Sales Teams," International Review of Management and Marketing, Econjournals, vol. 14(3), pages 1-4, May.
• Aditya Halim Perdana Kusuma Putra, 2024. "Learning from the Past Bridging Digital and Physical Markets: A Guidelines for Future Research Agenda of Online-to-Offline (O2O) Marketing Strategy," International Review of Management and Marketing, Econjournals, vol. 14(3), pages 82-96, May.
• Citra Shahnia & Dudi Permana & Sri Harini & Endri Endri & Mutia Wahyuningsih, 2024. "The Effect of Halal Awareness, Halal Certification, and Social Servicecafe on Purchase Intention in Indonesia: The Mediating Role of Attitude," International Review of Management and Marketing, Econjournals, vol. 14(3), pages 97-104, May.
• Freddy Marilahimbilu Mgiba & Thozama Mxotwa, 2024. "Communicating Banking Cyber-security Measures, Customer Ethical Concerns, Experience, and Loyalty Intentions: A Developing Economy’s Perspective," International Review of Management and Marketing, Econjournals, vol. 14(3), pages 123-135, May.
• Bilson Simamora & Syanne Emmanuella Xzyfanequo, 2024. "Investigating the Features of Sales Promotions: Conceptualization and Empirical Evidence," International Review of Management and Marketing, Econjournals, vol. 14(3), pages 5-17, May.
• Ashraf H. Salah & Amro Alzghoul, 2024. "Assessing the Moderating Role of Customer Orientation on the Impact of Business Intelligence Tools on Digital Marketing Strategy Optimization," International Review of Management and Marketing, Econjournals, vol. 14(3), pages 18-25, May.
• Yavisha Ramnarain & Krishna K. Govender & Sanjay Soni, 2024. "Exploring Millennial Consumers’ Behaviour in Social Commerce," International Review of Management and Marketing, Econjournals, vol. 14(4), pages 122-131, July.
• Rinka Apsari & Daniel Tumpal Hamonangan Aruan, 2024. "Examining Factors Influencing Consumers’ Participation in Social Media Contests," International Review of Management and Marketing, Econjournals, vol. 14(4), pages 152-160, July.
• Aditya Halim Perdana Kusuma Putra & Siti Mariam & Moh. Tafsir & Novita Rosanti, 2024. "Deciphering the Green Marketing Puzzle: Understanding the Interplay of Green Marketing Strategic Orientation, Attitude towards Green Marketing, Brand Integrity, and Purchase Intention," International Review of Management and Marketing, Econjournals, vol. 14(4), pages 210-229, July.
• Kirsty-Lee Sharp & Heleneze Lues & Rita Klonaridis & Marko Van Deventer & Re-an Müller & Ephrem Redda, 2024. "Factors Influencing Consumers’ Attitudes towards Digital Communications within the South African Banking Industry," International Review of Management and Marketing, Econjournals, vol. 14(4), pages 19-28, July.
• Olha Semenda & Yuliia Sokolova & Olena Korovina & Oleksandra Bratko & Iryna Polishchuk, 2024. "Using Social Media Analysis to Improve E-commerce Marketing Strategies," International Review of Management and Marketing, Econjournals, vol. 14(4), pages 61-71, July.
• Thanuset Chokpiriyawat & Kampanat Siriyota, 2024. "Bridging Emotional Intelligence: Applications in Psychology through the Schutte Emotional Intelligence Scale (SEIS) in Thai Private Hospital Customers," International Review of Management and Marketing, Econjournals, vol. 14(5), pages 107-112, September.
• Chuan Zheng & Munirah Khamarudin & Azanin Ahmad, 2024. "Mapping the Landscape of Brand Equity Research: A Bibliometric Analysis of SCOPUS Data (1993-2023)," International Review of Management and Marketing, Econjournals, vol. 14(5), pages 113-125, September.
• Parul Asati & Sandeep Raghuwanshi & Anil Vashisht & Deepa Muley & Vikas Kumar Khare, 2024. "Exploring the Green Energy: Factors Influencing Battery Electric Vehicles Adoption in Madhya Pradesh Region," International Review of Management and Marketing, Econjournals, vol. 14(5), pages 151-157, September.
• Premendra Sahu & Shailja Bakshi & Menka Sharma & Nikita Dholkia & Sindura Bhargav & Suresh Kumar Pattanayak & Suchitra Rathi, 2024. "The Role of Online Reviews and Trust in the Adoption of E-Commerce for Online Vestment Transactions," International Review of Management and Marketing, Econjournals, vol. 14(5), pages 10-17, September.
• Enrico Aziezy & Akbar Pahlevi & Andhi Johan Suzana & Dian Safitri P.K. & Mayla Surveyandini & Sodik Dwi Purnomo, 2024. "Why is Beauty Youtuber so Popular?," International Review of Management and Marketing, Econjournals, vol. 14(5), pages 193-204, September.
• Neiba Neiba & N. Tejmani Singh, 2024. "Effect of Green Marketing, Green Consumption Values and Green Marketing Approaches on Organic Purchase Intention: Evidence from the Manipur," International Review of Management and Marketing, Econjournals, vol. 14(5), pages 18-31, September.
• Mosie C. C. Molate & Collins C. Ngwakwe & Nebbel K. Motubatse, 2024. "Analysis of the Relationship between Corporate Branding and Sales Revenue during COVID 19 Pandemic," International Review of Management and Marketing, Econjournals, vol. 14(5), pages 48-52, September.
• Maja Martinovic, 2024. "The API Model of Strategic and Tactical Marketing Thinking for Management Education," International Review of Management and Marketing, Econjournals, vol. 14(6), pages 87-98, October.
• Ian M. Herzing, 2024. "Exploring the Relationship Between Business Strategy and Project Management Tools and Techniques: A Case Study in the Marketing Industry," International Review of Management and Marketing, Econjournals, vol. 14(6), pages 99-108, October.
• Muhamammad Ikhlash & Khori Rahma Linda, 2024. "The Effect of Risk Perception and Online Trust on Purchase Intention in E-Commerce," International Review of Management and Marketing, Econjournals, vol. 14(6), pages 109-118, October.
• Mehmet Ozan Karahan, 2024. "The Role of Perceived Value and Satisfaction in Shaping Customer Citizenship Behavior: Evidence from Turkey," International Review of Management and Marketing, Econjournals, vol. 14(6), pages 9-18, October.
• Ahmad Mansour & Hind Al-Ahmed & Anan Deek & Khaled Alshaketheep & Mohammad Al-Ma'aitah & Bara Asfour & Muhammad Alshurideh, 2024. "Developing Green Marketing Strategies: A Comprehensive Analysis of Consumer Behaviour and Business Practices," International Review of Management and Marketing, Econjournals, vol. 14(6), pages 206-212, October.
• Phuong Mai Nguyen & Huong-Linh Le & Nguyen-Nhu-Y Ho & Rez Alexis Dela Cruz & Luu Ly Tran & Vu Phuong Anh Do, 2024. "Impact of Ethical Marketing Practices and Health Consciousness on Cosmetics Consumer Attitude and Purchase Intention: Evidence from Vietnam," International Review of Management and Marketing, Econjournals, vol. 14(6), pages 229-238, October.
• Yossie Rossanty & Endang Sulistya Rini & Beby Karina Fawzeea Sembiring & Amlys Syahputra Silalahi, 2024. "Social Media Marketing and Consumer Brand Engagement: Elevating Luxury Perfume Brand Equity," International Review of Management and Marketing, Econjournals, vol. 14(6), pages 239-254, October.
• Barween Al Kurdi & Aram Nawaiseh & Muhammad Alshurideh & Hind Al-Ahmed & Khalid Al-Sulaiti & Yaser Allozi & Haitham M. Alzoubi & Gouher Ahmed & Khaled Alshaketheep, 2024. "Investigating the Main Factors Affecting Doing More Business with Existing Customers in Light of Customer Experience: An Empirical Study in the Malls," International Review of Management and Marketing, Econjournals, vol. 14(6), pages 301-306, October.
• Ridwaan Asmal & Marlini Moodley, 2024. "Brand Image as a Strategic Lever for Mergers and Acquisitions in the Financial Services Sector in South Africa," International Review of Management and Marketing, Econjournals, vol. 14(6), pages 346-354, October.
• Abdallah Abusalma & Khaleel Ibrahim Al-Daoud & Suleiman Ibrahim Mohammad & Asokan Vasudevan, 2024. "Elevating Customer Satisfaction: The Crucial Role of Electronic Service Quality in Today’s Digital Landscape," International Review of Management and Marketing, Econjournals, vol. 14(6), pages 372-377, October.
• Ronny H. Walean & Helena Pongoh & Deske Mandagi, 2024. "Integrating Brand Gestalt and Customer Loyalty in Telecommunication Sector: The Mediating Role of Customer Satisfaction," International Review of Management and Marketing, Econjournals, vol. 14(6), pages 409-423, October.
• Suyanto Suyanto & Widarto Rachbini & Harimurti Wulandjani & Aully Grashinta & Emi Rahmawati, 2024. "Indonesian E-Commerce: Examining E-CRM, Browsing, Satisfaction and Loyalty," International Review of Management and Marketing, Econjournals, vol. 14(6), pages 37-45, October.
• Lukas Vartiak & Martina Chrancokova & Miriam Garbarova & Juraj Fabus, 2024. "Responsible Email Marketing in Higher Education," International Review of Management and Marketing, Econjournals, vol. 14(6), pages 55-60, October.
• Xenia Negrea, 2024. "Communication Management at International Shakespeare Festival Craiova. Cross-cutting perspectives," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 11(2), pages 354-360, December.
• Yu, Li & Lyu, Zhuoyang & Duan, Hao, 2024. "Plugging the gap: Debt pressure and the rise of forfeiture revenues in local governments," Finance Research Letters, Elsevier, vol. 61(C).
• Delbono, Flavio & Reggiani, Carlo & Sandrini, Luca, 2024. "Strategic data sales with partial segment profiling," Information Economics and Policy, Elsevier, vol. 68(C).
• Clark, Robert & Gong, Yiran, 2024. "Why do some new products fail? Evidence from the entry and exit of Vanilla Coke," International Journal of Industrial Organization, Elsevier, vol. 97(C).
• Blijlevens, Janneke & Chuah, Swee-Hoon & Neelim, Ananta & Prasch, Johanna E. & Skali, Ahmed, 2024. "Not all about the money: Service quality information improves consumer decision-making," Journal of Economic Behavior & Organization, Elsevier, vol. 228(C).
• Cong, Lin William & Li, Siguang, 2024. "Influencer marketing and product competition," Journal of Economic Theory, Elsevier, vol. 220(C).
• Newham, Melissa & Valente, Marica, 2024. "The cost of influence: How gifts to physicians shape prescriptions and drug costs," Journal of Health Economics, Elsevier, vol. 95(C).
  • Melissa Newham & Marica Valente, 2022. "The Cost of Influence: How Gifts to Physicians Shape Prescriptions and Drug Costs," Papers 2203.01778, arXiv.org, revised Apr 2023.
  • Melissa Newham & Marica Valente, 2023. "The Cost of Influence:How Gifts to Physicians Shape Prescriptions and Drug Costs," Working Papers 2023-03, Faculty of Economics and Statistics, Universität Innsbruck.
• Kita, Pavol & ÄŒvirik, Marián, 2024. "Retailer processes centred on the food market as the main determinate of business models in the context of retail size," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
• Ogawa, Hiromasa, 2024. "Expert’s reputation concern and consumer information," Mathematical Social Sciences, Elsevier, vol. 131(C), pages 80-92.
• Knotek, Edward S., 2024. "The roles of price points and menu costs in price rigidity," Journal of Monetary Economics, Elsevier, vol. 145(C).
  • Edward S. Knotek, 2010. "The roles of price points and menu costs in price rigidity," Research Working Paper RWP 10-18, Federal Reserve Bank of Kansas City.
  • Edward S. Knotek, 2019. "The Roles of Price Points and Menu Costs in Price Rigidity," Working Papers 19-23, Federal Reserve Bank of Cleveland.
  • Edward Knotek II, 2016. "The Roles of Price Points and Menu Costs in Price Rigidity," 2016 Meeting Papers 1563, Society for Economic Dynamics.
• Jin, Ziniu, 2024. "Feeling bored, seeking more? The assimilation and contrast effect of environmental monotony on variety seeking behavior," International Review of Economics & Finance, Elsevier, vol. 93(PA), pages 148-161.
• Xu, Lina & Meng, Zhiqing, 2024. "The role of membership fees in online retail market competition," Research in International Business and Finance, Elsevier, vol. 67(PA).
• Chagas, B.T. & Jesus, D. & Palma-dos-Reis, A., 2024. "Blockchain's value proposition for online gambling: The operators' perspective," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
• Seok, Junhee & Kim, Yanghee & Oh, Yun Kyung, 2024. "How ESG shapes firm value: The mediating role of customer satisfaction," Technological Forecasting and Social Change, Elsevier, vol. 208(C).
• Ahsan Siraj & Yongming Zhu & Shilpa Taneja & Ehtisham Ali & Jiaxin Guo & Xihui Chen, 2024. "Executing marketing through a gender lens: a consumer purchase decision-making study in an emerging economy," Arab Gulf Journal of Scientific Research, Emerald Group Publishing Limited, vol. 42(4), pages 1982-2000, March.
• Kritika Gupta & Navjit Singh, 2024. "A Systematic Review of Literature on Greenwashing," Contemporary Studies in Economic and Financial Analysis, in: Sustainability Development through Green Economics, volume 114, pages 75-90, Emerald Group Publishing Limited.
• Prachi Gupta & Shivangi Shukla Bhavsar, 2024. "Pixels to Planet: A Global Perspective on Sustainability Across Different Industries," Contemporary Studies in Economic and Financial Analysis, in: Sustainability Development through Green Economics, volume 114, pages 243-268, Emerald Group Publishing Limited.
• Aamer Al Aflak & Priya Vij, 2024. "Going Green: The Effects of Moral Obligation and Social Media on Green Purchase Intention," Contemporary Studies in Economic and Financial Analysis, in: Sustainability Development through Green Economics, volume 114, pages 289-304, Emerald Group Publishing Limited.
• Rajni Bala, 2024. "Achieving Sustainable Development Goals by Sustainable Marketing Practices: An Integrated Approach to Environmental, Social, and Economic Sustainability," Contemporary Studies in Economic and Financial Analysis, in: Sustainable Development Goals: The Impact of Sustainability Measures on Wellbeing, volume 113, pages 147-165, Emerald Group Publishing Limited.
• Nancy Gupta & Meenakshi Gandhi & Ipshita Bansal, 2024. "Investigating the Influence of Gandhian Values on Sustainable Consumption Behaviour," Contemporary Studies in Economic and Financial Analysis, in: Sustainable Development Goals: The Impact of Sustainability Measures on Wellbeing, volume 113, pages 1-20, Emerald Group Publishing Limited.
• Vera Rebiazina & Elena Sharko & Svetlana Berezka, 2024. "The impact of relationship marketing practices on companies’ market and financial performance in emerging markets," Journal of Economics, Finance and Administrative Science, Emerald Group Publishing Limited, vol. 29(57), pages 186-204, February.
• Allan Pérez-Orozco & Juan Carlos Leiva & Ronald Mora-Esquivel, 2024. "The mediating role of marketing management in the relationship between online presence and product innovation among SMEs," Journal of Economics, Finance and Administrative Science, Emerald Group Publishing Limited, vol. 29(58), pages 246-262, April.

2023

• Nguyen Quang Vinh & Luc Manh Hien & Tran Duc Thanh, 2023. "The Effect of Destination Image and Perceived Value on the Loyalty of International Tourists to Cultural Heritage Tourism in Hanoi," Advances in Decision Sciences, Asia University, Taiwan, vol. 27(1), pages 87-114, March.
• Xiuqun Chen & Shun-Chi Yu & Xuemei Sun & Dan Wang, 2023. "Investigating the Influence of Brand Communication and Brand Trust on Customer Commitment: An Examination from the Perspective of Customer Perception," Advances in Decision Sciences, Asia University, Taiwan, vol. 27(2), pages 166-195, June.
• Khondaker Sazzadul Karim & Mohammad Ekramol Islam & Abdullah Mohammed Ibrahim & Shin-Hung Pan & Md. Mominur Rahman, 2023. "Online Marketing Trends and Purchasing Intent Advances in Customer Satisfaction through PLS-SEM and ANN Approach," Advances in Decision Sciences, Asia University, Taiwan, vol. 27(4), pages 24-54, December.
• Veda Varsha Reddy B & Sathish A.S, 2023. "Creating Connections Through Characters: A Study of Brand Mascots and Their Influence on Consumer Purchase Intentions," Advances in Decision Sciences, Asia University, Taiwan, vol. 27(4), pages 72-89, December.
• Perdana, Randitya & Prasasti, Arum, 2023. "Entrepreneurial orientation, company performance, and competitive advantage in Indonesian culinary SMEs," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, vol. 7(1), pages 547-547, April.
• Chiara Farronato & Andrey Fradkin & Alexander MacKay, 2023. "Self-Preferencing at Amazon: Evidence from Search Rankings," AEA Papers and Proceedings, American Economic Association, vol. 113, pages 239-243, May.
  • Chiara Farronato & Andrey Fradkin & Alexander MacKay, 2023. "Self-Preferencing at Amazon: Evidence from Search Rankings," NBER Working Papers 30894, National Bureau of Economic Research, Inc.
• Ecaterina ȘIȘCAN, 2023. "Key Factors In Selecting Economic Higher Education Institution: Republic Of Moldova Case Study," Eastern European Journal for Regional Studies (EEJRS), Center for Studies in European Integration (CSEI), Academy of Economic Studies of Moldova (ASEM), vol. 9(1), pages 77-85, June.
• Iuliana Raluca Gheorghe & Victor Lorin Purcarea & Consuela Madalina Gheorghe, 2023. "Antecedents of Consumer Intentions towards E-waste Recycling. A Perspective on the Toy Industry from Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 25(62), pages 163-163, February.
• Luiela Magdalena Csorba & Florin Vaduva & Dan-Ion Ghergut, 2023. "The Electrical and Electronic Products Consumers’ Sustainable Behaviour in the Context of Consolidating Their Fundamental Rights," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 25(62), pages 1-28, February.
• Corina Pelau & Valentina Ghinea & Bogdan Hrib, 2023. "Social Image in the Online Environment Sustainable Motive for Book Sales During the Pandemic," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 25(S17), pages 1081-1081, November.
• Carmen Acatrinei & Laura Daniela RoÈ™ca (Tănase) & Oana-Maria Secară & Traian Alexandru Năstase, 2023. "Investigating Stakeholder Requirements for Designing an Effective Online Research Community Platform," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 17-25, April.
• Cristina Radu & Mihaela Constantinescu & Alexandru Ion Olteanu, 2023. "Using the Right Content on Social Media to Enhance Consumer Engagement," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 26-38, April.
• Diana-Elena Drăghici & Andreea Orîndaru & Mihaela Constantinescu & Alina Zelezneac, 2023. "Revolutionizing Marketing Research Through AI: comprehensive review of the past, present, and future," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 39-45, April.
• Natasha Nagel & Monica M. Popa Sârghie, 2023. "The Influence of Life Events on Young Consumers’ Compulsive Shopping Tendencies," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(2), pages 30-39, July.
• Pingjun Jiang, 2023. "Discovering Efficient Keywords – An Exploratory Study on Comparing the Use of ChatGPT and Other Third-party Tools," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(2), pages 40-45, July.
• Douglas Chiguvi & Thuso Sepepe, 2023. "An Assessment of Customer Perceptions Towards Product Packaging Design Changes: Insights from the Botswana Fast-Moving Consumer Goods Business," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(2), pages 46-55, July.
• Dumitru Goldbach & Mădălina ViÈ™an & Valeria Oana Paraschiv & Ionel Dumitru, 2023. "Digitalization of Public Services and the Services Quality Perception," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(2), pages 9-17, July.
• Elena BOSTÄ‚NICÄ‚ & Åžtefan-Claudiu CÄ‚ESCU & Călin-Petrică VEGHEÅž & OlguÅ£a-Anca ORZAN, 2023. "Understanding User Motivations for Engaging with Augmented Reality Filters on Social Media: An Exploratory Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(3), pages 37-44, September.
• Haekal Adha AL-GIFFARI & Nafisa MAYUKH, 2023. "Transparency and Complexity: Comparative Critical Review of Mixed Methods Approaches in Marketing Research," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(3), pages 45-55, September.
• Mihai Prelipcean & Carmen Acatrinei & Iasmina Gradinescu & Andrei Cânda, 2023. "The Impact of Blockchain Technology on Marketing through Social Media," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 46-54, April.
• Georgiana RUSU & Mihai-Cristian ORZAN & Petre Sorin SAVIN & Elena GOGA & Mihai PRELIPCEAN, 2023. "The Role of Integrated Communication Strategies with Social Media in Creating and Nurturing Relationships with New Brands: A Consumer Behavior Perspective," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(3), pages 56-63, September.
• Farai NYIKA & Mphokhethwa NDOU, 2023. "Investigating Customer Perceptions of Using Internet Services Providers’ Websites to Access Internet Services in Tembisa Township," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(4), pages 18-26, December.
• Evann Keith TABASA & Marvin CRUZ, 2023. "Consumer Preferences for Internal Combustion Subcompact Sedan Cars in General Santos City, Philippines," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(4), pages 27-37, December.
• Iasmina-Iulia GRÄ‚DINESCU & Elena GOGA & Mihai PRELIPCEAN & Cristian GHEORGHE & OlguÈ›a Anca ORZAN, 2023. "Controversy, and Ethical Challenges: ChatGPT and Its Impact on Customer Experience and Marketing. A Study of Professionals’ Perception towards this Emerging Trend," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(4), pages 38-42, December.
• Marco PESTANA & Johannes CRONJE, 2023. "Computer-Simulated Environments in the Commercial Sector: Enhancing Customer Experience through 3D Spherical Image Technology," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(4), pages 8-17, December.
• Hela DIOUANI & Amel GRAA & Khadidja BECHELAGHEM, 2023. "Digital Marketing Adoption Factors In Algerian Small And Medium Enterprises: A Tam Approach," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 134-150, May.
• Mihai STOICA, 2023. "Organic Food Positioning: How Do Companies Want Their Brand To Be Perceived By Consumers?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 61-93, May.
• Russell KAMPANI & Pierre MOSTERT & Michelle Caroline VAN DER MERWE, 2023. "Trust And Economic Satisfaction As Antecedents, And Loyalty As Outcome, Of Small Business Customers’ Cooperation And Coordination In Banking Relationships," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 7-24, May.
• Ancuta REMETE & Laura BACALI & Marcel Ciprian POP & Brindusa Mariana BEJAN & Monica BOGDAN & Andrei PICOS, 2023. "Dental Services – To Fear Or Not To Fear? The Effect Of Music On Pain Perceptions," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 94-109, May.
• Liudmyla DOROKHOVA & Andres KUUSIK & Radi DIMITROV & Kristian PENTUS & Oleksandr DOROKHOV & Mariana PETROVA, 2023. "Planning the digital marketing budget: computer modelling for decision making," Access Journal, Access Press Publishing House, vol. 4(2), pages 248-260, March.
• Francesca DI VIRGILIO & Radi DIMITROV & Liudmyla DOROKHOVA & Oleksii YERMOLENKO & Oleksandr DOROKHOV & Mariana PETROVA, 2023. "Innovation factors for high and middle-income countries in the innovation management context," Access Journal, Access Press Publishing House, vol. 4(3), pages 434-452, July.
• Shimelis Zewdie WERKE & Biniam Getnet AGAZU, 2023. "A systematic review of social media marketing during and after Covid-19 pandemic," Access Journal, Access Press Publishing House, vol. 4(3), pages 453-467, July.
• Kristian PENTUS, 2023. "A systematic review of food product conjoint analysis research," Access Journal, Access Press Publishing House, vol. 4(3), pages 480-502, July.
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• Luidmyla Kvasova & Larysa Kurbatska & Vladislav Bolovin, 2023. "Features Of Strategy Formation Of Ukrainian Companies On International Markets," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", vol. 4(3).
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• Maia Seturi, 2023. "About The Importance And Benefits Of Event Marketing," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", vol. 4(4).
• Vitalii Smilyanets, 2023. "Functional Model Of The Management System For The Development Of Innovative Potential Of Airline Companies On The Basis Of Marketing Concept," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", vol. 4(4).
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• Ahmed H. Alsharif & Lina Pileliene, 2023. "A Bibliometric Analysis Of Human Hormones In Consumer Neuroscience And Human Behavior Research: Trends And Insights With Implications For Marketing," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 9(5).
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• Reem Abou Khouzam, 2023. "The Role of Integrated Marketing Strategies on Hotel Performance during COVID-19 in Lebanon," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 674-686.
• Radka Bauerova & Halina Starzyczna & Šárka Zapletalova, 2023. "Who Are Online Grocery Shoppers?," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, vol. 26(1), pages 186-205, March.
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• Erika KULCSAR & Janos LAZAR, 2023. "Why Brad Pitt?," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
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• Alma Muratović & Amerlina Muratović & Erna Herić, 2023. "Foreign Direct Investment As A Determinant Of Marketing Planning In Bosnian And Herzegovinian Enterprises," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 50, pages 39-57, September.
• Yusuf USAL & Sezen BOZYİĞİT, 2023. "Kültürel Kimlik ve Tüketici Etnosentrizminin Müşteri Tatmini, Müşteri Katılımı ve Tekrar Satın Alma Niyeti Üzerindeki Etkisinin Cinsiyet Bağlamında İncelenmesi," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, vol. 7(1), pages 241-258, June.
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• Palić Mirko & Kozina Zrinka & Tutek Natalia, 2023. "Shaping Startup Culture in Croatia: The Role of Internal Marketing in Fostering Growth," Business Systems Research, Sciendo, vol. 14(2), pages 44-60, December.
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• Nguyen Phan Quynh Huong & Ha Minh Tri, 2023. "Religiosity to green purchase under emotional and greenwashing factors," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 13(2), pages 97-113.
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• Lê Nguyễn Bình Minh & Võ Hoàng Yến & Phạm Quân Đạt, 2023. "Tác động của người ảnh hưởng đến ý định mua của giới trẻ (gen Z) trong lĩnh vực thời trang tại Thành phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 18(5), pages 100-114.
• Nguyễn Ngọc Hiền & Trần Thị Kim Luyến, 2023. "Ảnh hưởng của chất lượng mối quan hệ giữa sinh viên và giảng viên đến sự gắn kết thương hiệu trường đại học, sự hài lòng và lòng trung thành của sinh viên," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 18(5), pages 115-126.
• Lê Xuân Cù, 2023. "Nghiên cứu các yếu tố ảnh hưởng đến ý định sử dụng chatbot của khách hàng: Góc nhìn tại Việt Nam," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 18(5), pages 32-46.
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• Hà Nam Khánh Giao, 2023. "Tác động của chất lượng dịch vụ, giá cả hợp lý và môi trường nhà hàng đến lòng trung thành khách hàng trong ngành ẩm thực tại Thành phồ Hồ Chí Minh sau đại dịch Covid-19," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 18(5), pages 5-19.
• Huỳnh Nhựt Phương & Nguyễn Thúy An & Khưu Ngọc Huyền, 2023. "Ứng dụng mô hình SOR nghiên cứu các yếu tố ảnh hưởng hành vi né tránh quảng cáo của người dùng Youtube tại thành phố Cần Thơ," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 18(5), pages 72-83.
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• FUCIU Mircea, 2023. "Employees' Satisfaction - The Key To A Succesful Internal Marketing Strategy," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 75(3), pages 42-46, October.
• DURALIA Oana, 2023. "Consumer Behavior And Sustainable Marketing," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 75(4), pages 29-37, December.
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• Petr Janeček & Olga Martinčíková Sojková & Lukáš Pichlík, 2023. "Visitor Satisfaction with Cultural Attractions in Destinations of the Karlovy Vary Region," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, vol. 26(3), pages 1-12.
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• Kinga LAZAR, 2023. "Tourism In The Central Region After Two Years Of The Pandemic," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 8(1), pages 128-136.
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• Daniel Boldureanu & Gabriela Boldureanu & Mihaela Mihai, 2023. "Analysis Of The Marketing Mix In A Medical Center," Management Strategies Journal, Constantin Brancoveanu University, vol. 60(2), pages 173-178.
• Andreea Fortuna Schiopu & Ana-Maria Nica & Ana Mihaela Pădurean & Madalina-Lavinia Tala, 2023. "Generation Z Vs. Generation Y: Different From Or Similar? A Comparison Of Centennials And Millennials Regarding The Use Of Social Media For Travel Purposes," Cactus - The tourism journal for research, education, culture and soul, Bucharest University of Economic Studies, vol. 5(1), pages 20-35.
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• Radu Gogolan & Cristina Veith, 2023. "Innovation Over Price: Understanding Generation Z’s Preferences in the Smartphone Market," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 37(1), pages 37-51, May.
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• Mária Bohdalová & Miriama Křížková, 2023. "Short-term and seasonal time series models for online marketing campaigns," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 18(1), pages 16-26.
• Nataliia Parkhomenko, 2023. "Process of developing the international city branding strategy: Case study city of Kharkiv," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 18(1), pages 2-15.
• Firuz Kurbanov, 2023. "A study of the consumer behavior as the key to expanding the museum audience," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 18(1), pages 27-35.
• Ayesha Zafar & Musa Mazhar & Yahya Sultan Ijaz, 2023. "Application of marketing principles for HEIs: A perspective of Pakistani universities," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 18(1), pages 36-55.
• Mukhriddin Kilichov & František Olšavský, 2023. "Sustainable tourism development: Insights from accommodation facilities in Bukhara along the silk road," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 18(2), pages 12-25.
• Matouš Haicl, 2023. "Brand seduction as a tool for brand's success: Conceptualizing the term," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 18(2), pages 2-11.
• Meenakshi Handa & Ronika Bhalla, 2023. "Marketing strategies in response to tough times – lessons from India during a global crisis," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 18(2), pages 26-39.
• Lucia Kočišová & Peter Štarchoň, 2023. "The role of marketing metrics in social media: A comprehensive analysis," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 18(2), pages 40-49.
• Monika Březinová, 2023. "Factors affecting the communication mix of small businesses in the selected industry," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 18(3), pages 17-24.
• Joachim Riedl & Stefan Wengler & Marcin Adam Czaban & Simon Benjamin Steudtel, 2023. "Sexism in advertisements – a cross-cultural analysis," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 18(3), pages 2-16.
• Emel Yarimoglu & Iremsu Cebisli & Ali Riza Levent & Talha Tesik & Melisa Ozan, 2023. "A descriptive study on Turkish young consumers’ soft drink buying behaviors," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 18(3), pages 25-35.
• Lamia El Mokretar & Mélia Adman, 2023. "Developing a growth marketing approach to B2B customer retention: Case Algeria," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 18(3), pages 36-46.
• Vasilii Ostin, 2023. "Maximizing business potential: The symbiotic relationship between employee training and business success," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 18(3), pages 47-55.
• Nelson B. Guillen Jr., 2023. "Leveraging beauty pageants for brand exposure: An analysis of sponsorships and advertising opportunities in Philippine pageantry," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 18(4), pages 14-28.
• Theodore Tarnanidis, 2023. "Understanding reference points to make purchase decisions: overview, phases, and time-features," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 18(4), pages 2-13.
• Yahia Mouammine & Hassan Azdimousa, 2023. "An overview of ethical issues in neuromarketing: Discussion and possible solutions," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 18(4), pages 29-47.
• Maria Jewdaly L. Costales, 2023. "Green marketing and its impact on consumer buying behavior in city of Muntinlupa, Philippines. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 18(4), pages 48-53.
• Lulzim Rashiti & Art Shala & Xhevat Sopi, 2023. "Digital Marketing In Retail Banking – Analysis Of Managers’ Attitudes," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 23-46.
• Milena Angelova, 2023. "Human Resource Marketing – How To Win The War For Talents," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 47-63.
• Ivan Marchevski & Krista Neykova, 2023. "The Consumer Choice Of Tourism Products - Sustainable Criteria For Market Segmentation," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 5-22.
• Imran Ali & Mohammad Naushad, 2023. "Determinants of Green Energy Technology Purchase Intention: An Analytical Study," International Journal of Energy Economics and Policy, Econjournals, vol. 13(4), pages 375-382, July.
• Sabbar Dahham Sabbar & Hani Amer Musa & Abdul Rahman Kadir & Mursalim Nohong & Arifuddin Manan & Musran Munizu & Anas Iswanto Anwar, 2023. "The Role of Green Marketing and Promotion of Green Energy Bonds to Reduce Carbon Emissions in Indonesia," International Journal of Energy Economics and Policy, Econjournals, vol. 13(5), pages 73-82, September.
• Rejoice Jealous Tobias-Mamina & Eugine Tafadzwa Maziriri, 2023. "Millennial Street Food Consumption: An Integrated Theory of Reasoned Action Approach," International Review of Management and Marketing, Econjournals, vol. 13(1), pages 11-18, January.
• Caesarilla Maggie Zavira & Dyah Ismoyowati & Henry Yuliando, 2023. "Satisfaction and Loyalty of Korean Restaurant Consumers Based on Consumer Value and Knowledge," International Review of Management and Marketing, Econjournals, vol. 13(2), pages 28-35, March.
• Marlini Moodley & Dipolelo Fungile & Farai Nyika & Winiswa Mavutha, 2023. "Understanding Marketing Communications Strategies During and Post Covid 19: A South African Perspective," International Review of Management and Marketing, Econjournals, vol. 13(2), pages 36-46, March.
• Sutisna Sutisna & Tata Rustandi, 2023. "Brand Name Language: Is it True That Foreign Brand Names are More Qualified, Luxurious and Modern?," International Review of Management and Marketing, Econjournals, vol. 13(3), pages 9-15, May.
• Fathor AS & Fatimatul Fatmariyah, 2023. "Exploration of Salt Farmers’ E-Marketing Strategy: A Lesson from Madura Island, Indonesia," International Review of Management and Marketing, Econjournals, vol. 13(3), pages 25-32, May.
• Siyasanga Mgoduka & Shalen Heeralal, 2023. "Investigating the Influence of a Product-Harm Crisis on Consumer Buying Behaviour: A Focus on the Listeriosis Crisis," International Review of Management and Marketing, Econjournals, vol. 13(4), pages 14-22, July.
• Ephrem Habtemichael Redda & Marko Van Deventer, 2023. "Retail Banking Service Quality and Customer Loyalty: The Role of Trust and Commitment as Mediators," International Review of Management and Marketing, Econjournals, vol. 13(5), pages 18-25, September.
• Marlini Moodley & Sershan Naidoo, 2023. "Factors Contributing to Online or In-store Shopping among Academics from a Private Higher Education Institution in South Africa," International Review of Management and Marketing, Econjournals, vol. 13(6), pages 19-28, November.
• Li, Yuxin & Yao, Zili & Guo, Zhanfeng, 2023. "Willingness to pay and preferences for rural tourism attributes among urban residents: A discrete choice experiment in China," Economic Analysis and Policy, Elsevier, vol. 77(C), pages 460-471.
• Ulph, Alistair & Panzone, Luca & Hilton, Denis, 2023. "Do rational people sometimes act irrationally? A dynamic self-regulation model of sustainable consumer behavior," Economic Modelling, Elsevier, vol. 126(C).
• Gayle, Philip G. & Lin, Ying, 2023. "Using demand transfer ratios to infer market impacts of new goods," Economics Letters, Elsevier, vol. 223(C).
  • Gayle, Philip & Lin, Ying, 2022. "Using Demand Transfer Ratios to Infer Market Impacts of New Goods," MPRA Paper 115749, University Library of Munich, Germany.
• Kassas, Bachir & Cao, Xiang & Gao, Zhifeng & House, Lisa A. & Guan, Zhengfei, 2023. "Consumer preferences for country of origin labeling: Bridging the gap between research estimates and real-world behavior," Journal of choice modelling, Elsevier, vol. 48(C).
• Geng, Sen & Guan, Menglong, 2023. "Trustworthy by design," Games and Economic Behavior, Elsevier, vol. 141(C), pages 70-87.
• Garz, Marcel & Szucs, Ferenc, 2023. "Algorithmic selection and supply of political news on Facebook," Information Economics and Policy, Elsevier, vol. 62(C).
• Li, Tongxia & Lu, Chun & Routledge, James, 2023. "Brand capital on debt maturity structure," Journal of Contemporary Accounting and Economics, Elsevier, vol. 19(3).
• Wei, Jiping & Zhou, Jing & Cheng, Zhangfan, 2023. "Role of E-marketing of mineral products in achieving sustainability," Resources Policy, Elsevier, vol. 86(PA).
• Fanny Reniou & Elisa Monnot, 2023. "Consumer Discipline: A Safeguard to Maintain Sustainable Consumption Patterns," THEMA Working Papers 2023-19, THEMA (THéorie Economique, Modélisation et Applications), Université de Cergy-Pontoise.
• Elisa Monnot & Fanny Reniou & Sarah Lasri, 2023. "Packaging-free products: when retailers and consumers (re/mis) appropriate the packaging functions," THEMA Working Papers 2023-20, THEMA (THéorie Economique, Modélisation et Applications), Université de Cergy-Pontoise.
• Marzanna Katarzyna Witek-Hajduk & Anna Grudecka, 2023. "Reasons for ignoring versus paying attention to country of origin among consumers of durable goods brands," Central European Management Journal, Emerald Group Publishing Limited, vol. 31(2), pages 274-288, April.
• Linas Pupelis & Beata Šeinauskienė, 2023. "Effect of consumer self-discrepancy on materialism and impulse buying: the role of subjective well-being," Central European Management Journal, Emerald Group Publishing Limited, vol. 31(2), pages 222-240, April.
• Tinashe Musasa & Tshepo Tlapana, 2023. "Assessing the significance of retail service quality on shopping frequency: an adaptation of retail service quality (RSQS) model," European Journal of Management Studies, Emerald Group Publishing Limited, vol. 28(2), pages 135-147, May.
• Nice Chukwuma-Ume & Chukwuma Otum Ume, 2023. "Status of agribusiness enterprises in Nigeria: evidence from World Bank Enterprise Survey data," Journal of Agribusiness in Developing and Emerging Economies, Emerald Group Publishing Limited, vol. 15(2), pages 445-467, July.
• Vera Butkouskaya & Olga Oyner & Sergey Kazakov, 2023. "The impact of omnichannel integrated marketing communications (IMC) on product and retail service satisfaction," Journal of Economics, Finance and Administrative Science, Emerald Group Publishing Limited, vol. 28(56), pages 319-334, May.
• Christos Ntais & Jean Suvatjis & Yioula Melanthiou, 2023. "Medical Cannabis Brand Architecture: Establishing its Roots in Pharmaceutical Marketing," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 165-189.
• Saurav Kumar, 2023. "Red Ocean Strategy: A Literature Review," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 91-100.
• Edward Markwei Martey & Isaac Toryni & Patricia Cretsil, 2023. "The Role of Education Level in the Buying of Halal Food among Ghanaian Millennials," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 13(2), pages 65-85.
• Wioletta Wereda Agnieszka Knap-Stefaniuk, 2023. "Crowdsourcing as a Mean of Supporting Creativity in Business: An Introduction to International Research," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 190-202.
• Wioletta Wereda & Natalia Moch & Pawel Wereda, 2023. "The Customer Service and Building Safe Relationships between the Enterprise and Suppliers in VUCA Times," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 268-279.
• Mariusz Grebowiec & Piotr Pietrzak, 2023. "The Determinants of the Decision Making Process for Purchasing Fashion Products in the E-Commerce Industry in Light of Research," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 390-410.
• Anna Czaplinska, 2023. "Regional Spatial Analysis of an Ethnic Region in Terms of Resources, Potential, and Capital Marketing in the Example of the Kashubia Region (Poland)," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 464-479.
• Mohammad Mohammad & Orsolya Szigeti, 2023. "Relationship Between Attitude and Online Purchase Intention of Dairy Functional Foods in Hungary: An Extended TAM Approach," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 545-559.
• Malgorzata Koszembar-Wiklik & Marek Krannich, 2023. "Marketing in the Marketing Strategy of Cities in Poland," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 634-649.
• Wojciech Grzegorczyk, 2023. "Specific Forms of Payment as a Factor in the Pricing Policy of Polish Companies in Foreign Markets," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 269-282.
• Wojciech Grzegorczyk, 2023. "Specific Forms of Payment as a Factor in the Pricing Policy of Polish Companies in Foreign Markets," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 348-361.
• Beata Gotwald, 2023. "Implications of Pocket Money on Young Clients’ Shopping Decisions– International Comparison," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 410-420.
• Konrad Biercewicz & Malgorzata Wiscicka-Fernando, 2023. "Customers' Emotions and Openness to Product Co-Creation: An Empirical Analysis Based on EEG Data," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 49-69.
• Tomasz Noga & Milena Le Viet-Blaszczyk, 2023. "The Role of Selected Themes and Formats in Social Media Marketing Communication of CSR Activities," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 562-576.
• Monika Pettersen-Sobczyk, 2023. "Social Media Influencer Marketing in the Food Industry: A Spatial Distribution of Research," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 246-260.
• Barbara Marciszewska & Wiktoria Szydlowska, 2023. "Promotion on the Internet: The Impact on the Consumer and Its Effects – Selected Examples," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 690-703.
• Leszek Gracz, 2023. "Differences in Online Shopping Risk Perception Between Urban and Rural Consumers in Poland," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 729-739.
• Izabela Ostrowska, 2023. "Desired Image of the Place of Residence as Perceived by Residents of the Municipality," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 16-26.
• Marcinkowska Elzbieta & Sawicka Joanna, 2023. "Corporate Social Responsibility as a Factor Influencing Purchasing Decisions of Consumers in Central and Eastern Europe," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 281-299.
• Monika Pettersen-Sobczyk, 2023. "Influencer Marketing in the Promotion of Cities and Regions," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 35-43.
• Monika Pettersen-Sobczyk, 2023. "Social Media Influencer Marketing in the Promotion of Tourist Destinations," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 585-594.
• Mariusz Wozniakowski & Agnieszka Piotrowska-Piatek & Wiktor Krasa, 2023. "Developing the Driver-Employer Relationship in Terms of Internal Public Relations Activities," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 779-792.
• Leszek Gracz, 2023. "The Use of Mobile Applications for Purchasing Tickets for Public Transportation in Poland," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 86-95.
• Mauro Capestro & Greta Chiavegato, 2023. "Il consumo dei beni di lusso nel contesto della sharing economy: un caso di studio italiano," ECONOMIA E SOCIET? REGIONALE, FrancoAngeli Editore, vol. 2023(1), pages 53-70.
• Ilindena Sotirofski, 2023. "Turning employees into brand ambassadors: a qualitative study of four companies in Durres and Tirana," Journal of Financial Studies, Institute of Financial Studies, vol. 14(8), pages 192-203, May.
• Ilindena Sotirofski, 2023. "Turning employees into brand ambassadors: a qualitative study of four companies in Durres and Tirana," Journal of Financial Studies, Institute of Financial Studies, vol. 8(14), pages 192-203, May.
• Wirania Swasty, 2023. "Color on Food Packaging as Brand Visibility and Value Creation: A Systematic Review ," GATR Journals gjbssr630, Global Academy of Training and Research (GATR) Enterprise.
• Vladimir Valerevich Syropyatov, 2023. "Leveraging Customer Service Support to Enhance Brand Value and Corporate Performance: Evidence from the Fintech Industry ," GATR Journals jfbr217, Global Academy of Training and Research (GATR) Enterprise.
• Rina Suthia Hayu, 2023. "The Effect of Overall E-Service Quality in Marketing to Online Customer Satisfaction after Covid-19 ," GATR Journals jmmr315, Global Academy of Training and Research (GATR) Enterprise.
• Rahinah Ibrahim, 2023. "Tailoring Marketing to Young Chinese Car Buyers: Leveraging Automotive Cultural Experiences and Behavioral Personalities ," GATR Journals jmmr319, Global Academy of Training and Research (GATR) Enterprise.
• Danie Ferreira, 2023. "Marketing Political Parties: Political Branding Elements and Voters' Preference: A Hypothesised Model ," GATR Journals jmmr320, Global Academy of Training and Research (GATR) Enterprise.
• Nouha Anka Idrissi & Rachid Smouni, 2023. "The use of social media as a form of strategic communication by political parties in Morocco: A theoretical study [Recours aux médias sociaux comme forme de communication stratégique des partis pol," Post-Print hal-04138939, HAL.
• Arroud Warda & Laib Siham, 2023. "Consumer Protection Mechanisms from Information Pollution in the Digital Environment," Post-Print hal-04183387, HAL.
• Taoufiq Dadouch & Bouchra Bennani & Malika Haoucha, 2023. "Consumer Acceptance of Mobile Shopping Apps, From Basic Apps to AI-Conversational Apps: A Literature Review," Post-Print hal-04194657, HAL.
• Thibault Laurent & Christine Thomas-Agnan & Anne Ruiz-Gazen, 2023. "Covariates impacts in spatial autoregressive models for compositional data," Journal of Spatial Econometrics, Springer, vol. 4(1), pages 1-23, December.
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  • Thibault Laurent & Christine Thomas-Agnan & Anne Ruiz-Gazen, 2023. "Covariates impacts in spatial autoregressive models for compositional data," Post-Print hal-04215280, HAL.
• Abdelhalim Lachache, 2023. "Artificial Intelligence and Competitive Advantage in Algerian Companies: The Need to Understand the Relationship," Post-Print halshs-04510993, HAL.
• Sihem Guidoum & Elkhansaa Saadi, 2023. "Mobile payment Application Quality and customer Loyalty: A Structural Equation Modeling Approach –BARIDI MOB case study-," Post-Print halshs-04521359, HAL.
• Helena Šlogar & Ivo Andrijanić, 2023. "The Impact Of Innovativeness, Entrepreneurial, Market, And Learning Orientation On Business Performance," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 74(1), pages 3-33.
• Dina Lončarić & Jasmina Dlačić & Marina Perišić Prodan, 2023. "Potrošačke Navike Domaćih Turista U Hrvatskoj: Motivacija, Namjere Ponašanja I Sukreiranje Turističkog Iskustva," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 74(2), pages 173-207.
• Barbara Buljat Raymond, 2023. "Proširena Stvarnost Kao Sredstvo Prookolišne Komunikacije: Kvalitativno Istraživanje O Ranoj Prihvaćenosti Tehnologije," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 74(2), pages 275-299.
• Wilhelmsson, Mats, 2023. "How Does the Presentation of Energy Performance Affect the Price of Houses? A Case Study of Detached Houses in Stockholm, Sweden," Working Paper Series 23/2, Royal Institute of Technology, Department of Real Estate and Construction Management & Banking and Finance.
• STOICA, Valentin Marius & EDU, Tudor, 2023. "Researching the Behavioral Elements of Online Video Game Players. A Detailed Analysis Using SPSS. Part III: Analysis of Video Game Users’ Behavior in Romania," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(1), pages 12-25, February.
• PURCAREA, Ioan Matei, 2023. "E-Commerce, Marketing Technology Stake, and Improved DCX," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(1), pages 30-40, February.
• PURCAREA, Ioan Matei, 2023. "Measuring the Impact of E-Commerce on the Economy," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(1), pages 43-48, February.
• PURCAREA, Ioan Matei, 2023. "E-Commerce Business Under Pressure To Grow," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(2), pages 24-30, July.
• STOICA, Valentin Marius & EDU, Tudor, 2023. "Researching the behavioral elements of online video game players. A detailed analysis using SPSS. Part IV: Research Conclusions and Recommendations," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(2), pages 31-33, July.
• STANTON, John L & BAGLIONE, Stephen & SALNIKOVA, Ekaterina, 2023. "The Effect of Positive and Negative Nutrition/Health Advertising Label Claims on Intention to Buy," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(2), pages 9-23, July.
• MAGNO, Dominic Elena & EDU, Tudor, 2023. "The influence of social media on contemporary consumer behavior: Part I, Introduction and Literature Review," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(3), pages 11-36, September.
• PURCAREA, Ioan Matei, 2023. "E-Commerce, Marketing Technology Stake, and Improved DCX," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(1), pages 30-40, February.
• PURCAREA, Ioan Matei, 2023. "E-Commerce, E-Fulfillment, Last Mile Delivery and CX," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(3), pages 37-46, September.
• MAGNO, Dominic Elena & EDU, Tudor, 2023. "The influence of social media on contemporary consumer behavior: Part II, Research Methodology," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(4), pages 09-13, December.
• PURCAREA, Ioan Matei, 2023. "E-Commerce Personalization and Digital Merchandising Strategy," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 13(4), pages 14-22, December.
• Andrea Aramayo & Jhanira Rodriguez, 2023. "Explorando oportunidades de crecimiento para las pymes turísticas en Bolivia: lecciones de 34 casos de estudio," Boletín de Inteligencia Turística - BIT 13-23, Universidad Privada Boliviana.
• Viktoriia Pidhurska & Yaroslava Larina, 2023. "Consumer Behaviour Study in the Brand Management System," Oblik i finansi, Institute of Accounting and Finance, issue 2, pages 140-146, June.
• Claudiu-Cătălin MUNTEANU, 2023. "The Usefulness of Branding in Agricultural Marketing," Agricultural Economics and Rural Development, Institute of Agricultural Economics, vol. 20(2), pages 209-224.
• Yu-Chi Wu & Yi-Feng Yang & Cheng-Se Hsu, 2023. "Relationship Between Innovative Leadership And Employee Service Innovation Behavior," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 17(1), pages 17-24.
• Cheng-Se Hsu, 2023. "Relationships Among Marketing Mix, Customer Satisfaction And Customer Loyalty: Evidence From Taiwan," The International Journal of Business and Finance Research, The Institute for Business and Finance Research, vol. 17(1), pages 61-70.
• Imran Mehboob Shaikh & Hanudin Amin & Kamaruzaman Noordin & Junaid Mehboob Shaikh, 2023. "Islamic Bank Customers’ Adoption Of Digital Banking Services: Extending Diffusion Theory Of Innovation," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, vol. 9(1), pages 57-70, March.
• Ismi Tazlia & Dety Nurfadilah & Sasotya Pratama, 2023. "Purchase Intention Of Halal Local Beauty Brand During Covid-19: The Role Of Influencers’ Credibility And Halal Awareness," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, vol. 9(3), pages 397-418, September.
• Md.Nazmul HOSSAIN & MHM Imrul KABIR & Salma AKTER, 2023. "The rivalry between Traditional Market and Social Commerce Market and a brief study of consumer tendency:An empirical evidence," Romanian Journal of Economics, Institute of National Economy, vol. 56(1(65)), pages 64-87, July.
• Newham, Melissa & Valente, Marica, 2024. "The cost of influence: How gifts to physicians shape prescriptions and drug costs," Journal of Health Economics, Elsevier, vol. 95(C).
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• Tugcenur Ekinci Furtana & Hasan Ozkazanc, 2023. "The Effect of Trust in Social Media and E-Commerce Companies on Consumer Decision," Journal of Economic Policy Researches, Istanbul University, Faculty of Economics, vol. 10(2), pages 605-628, July.
• Umut Ayman (ed.), 2023. "A New Era of Consumer Behavior - In and Beyond the Pandemic," Books, IntechOpen, number 7889, January-J.
• Zinggara Hidayat, 2023. "Gadgets Are Always in the Hands of Consumers: The Triggers for Impulsive Buying Behavior," Chapters, in: Umut Ayman (ed.), A New Era of Consumer Behavior - In and Beyond the Pandemic, IntechOpen.
• Ondrej Roubal, 2023. "Consumer Culture and Abundance of Choices: Having More, Feeling Blue," Chapters, in: Umut Ayman (ed.), A New Era of Consumer Behavior - In and Beyond the Pandemic, IntechOpen.
• Jia Li & Patrick Fisher, 2023. "Consumers' Curbside Pickup and Home Delivery Shopping Behavior in the Post-Pandemic Era," Chapters, in: Umut Ayman (ed.), A New Era of Consumer Behavior - In and Beyond the Pandemic, IntechOpen.
• Krishna Moorthy & Te Nian Ci & Aufa Amalina Kamarudin & Normala S. Govindarajo & Loh Chun Ting, 2023. "Upsurge of Online Shopping in Malaysia during COVID-19 Pandemic," Chapters, in: Umut Ayman (ed.), A New Era of Consumer Behavior - In and Beyond the Pandemic, IntechOpen.
• Titus Chukwuemezie Chukwuemezie Okeke, 2023. "Antecedents and Consequences of Customer Engagement Behaviour in the Hospitality Industry: A Moderated Mediation," Chapters, in: Umut Ayman (ed.), A New Era of Consumer Behavior - In and Beyond the Pandemic, IntechOpen.
• Hiroko Oe & Yasuyuki Yamaoka, 2023. "Discussion of Purchasing Virtual Digital Nature and Tourism," Chapters, in: Umut Ayman (ed.), A New Era of Consumer Behavior - In and Beyond the Pandemic, IntechOpen.
• Carlos A. Trujillo, 2023. "The Future of Sustainable Consumption after the Pandemic, Optimism or Pessimism?," Chapters, in: Umut Ayman (ed.), A New Era of Consumer Behavior - In and Beyond the Pandemic, IntechOpen.
• Sankhani Hemachandra & Nora Sharkasi, 2023. "The Acceleration of Digital Maturity during the COVID-19 Pandemic in the Retail Industry in Sri Lanka," Chapters, in: Umut Ayman (ed.), A New Era of Consumer Behavior - In and Beyond the Pandemic, IntechOpen.
• Sien Chen, 2023. "A Federated Learning-Based Civil Aviation Passenger Value Analysis Method and MaaS Construction Considerations in the Epidemic Background," Chapters, in: Umut Ayman (ed.), A New Era of Consumer Behavior - In and Beyond the Pandemic, IntechOpen.
• Glen Farrelly & Mihail Cocosila & Houda Trabelsi, 2023. "A Consumer Behavior Perspective of Adopting Mobile Contact Tracing Apps in a Public Health Crisis: Lessons from ABTraceTogether for COVID-19 Pandemic," Chapters, in: Umut Ayman (ed.), A New Era of Consumer Behavior - In and Beyond the Pandemic, IntechOpen.
• Jeremy Millard, 2023. "The Geo-Demographics of European Consumers' Food Behaviour in the New Age of Disruption," Chapters, in: Umut Ayman (ed.), A New Era of Consumer Behavior - In and Beyond the Pandemic, IntechOpen.
• Vincenzo Senatore & Emanuele di Prisco, 2023. "The Alternative Disputes Resolution System in the European Union: Consumer Protection in Cross-Border Disputes," Chapters, in: Umut Ayman (ed.), A New Era of Consumer Behavior - In and Beyond the Pandemic, IntechOpen.
• LUKIĆ Radojko, 2023. "Influence of Net Working Capital on Trade Profitability in Serbia," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 01, March.
• Laurens Defau & Alexander Zauner, 2023. "Personalized subject lines in email marketing," Marketing Letters, Springer, vol. 34(4), pages 727-733, December.
• Federico Rossi, 2023. "Mergers with endogenous product choice: The case of the ready-to-eat cereal industry," Quantitative Marketing and Economics (QME), Springer, vol. 21(1), pages 1-64, March.
• Adam N. Smith & Jim E. Griffin, 2023. "Shrinkage priors for high-dimensional demand estimation," Quantitative Marketing and Economics (QME), Springer, vol. 21(1), pages 95-146, March.
• J.-P. Niinimäki, 2023. "Experience Goods, Umbrella Branding, and Reputation," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 62(1), pages 33-44, February.
• Hernán Toniut, 2023. "Evaluación De Las Motivaciones Utilitarias En La Compra De Calzado e Indumentaria a Través De Medios Electrónicos," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 21, pages 1-11, January-J.
• Ingrid Mariuxi Avilés Jiménez & Fabrizio Freire- Morán, 2023. "La Creación de Valor: sus Efectos en el Comportamiento del Consumidor de Tableros Eléctricos," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 21, pages 1-14, January-J.
• Iván Alberto Analuisa & Juan Antonio Jimber del Río & José Antonio Fernández Gallardo & Arnaldo Vergara-Romero, 2023. "The Value Chain of Ecuadorian Hard Yellow Corn. Challenges and Opportunities," Lecturas de Economía, Universidad de Antioquia, Departamento de Economía, issue 98, pages 231-262, January-J.
• Karolina Tučková & Tereza Balcarová, 2023. "Cause-Related Marketing as a Corporate Social Responsibility Initiative: Consumer Perceptions of the Campaign," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 9(2), pages 186-204.
• Maria Torocsik & Laszlo Csoka & Peter Nemeth & Agnes Neulinger, 2023. "Changes in the Attitudes of Hungarian Shoppers in Times of Crisis," Financial and Economic Review, Magyar Nemzeti Bank (Central Bank of Hungary), vol. 22(4), pages 82-106.
• Sarah Moshary & Bradley Shapiro & Sara Drango, 2023. "Preferences for Firearms and Their Implications for Regulation," NBER Working Papers 30934, National Bureau of Economic Research, Inc.
• Lin William Cong & Siguang Li, 2023. "A Model of Influencer Economy," NBER Working Papers 31243, National Bureau of Economic Research, Inc.
• Savica Dimitrieska & Andrijana Bojadzievska-Danevska & Elena Parnardzieva Stanoevska, 2023. "Brands In The Metaverse," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 11(2), pages 31-42.
• Sihan Fang & Hyeokkoo Eric Kwon & Tian Lu & Yingjie Zhang, 2023. "Mobile Effects on Two-Sided Financial Decisions: Evidence from Field Experiments on Peer-to-Peer Lending Platforms," Working Papers 23-01, NET Institute.
• Xintong Han & Jan Victor Dee & Shaojia Wang, 2023. "Transforming Rural Trade: The Impact of Government-Initiated E-commerce Platform on Local Specialty Sales," Working Papers 23-03, NET Institute.
• Tong Guo & Boya Xu & Daniel Yi Xu, 2023. "Social Media Publicity and New Product Entry via Entrepreneurs," Working Papers 23-06, NET Institute.
• Hristo Ivanov Katrandjiev, 2023. "Genesis of Branding: Methodological Framework for Studying Ancient Egyptian Cylinder Seals (3000 BC - 2150 BC)," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 235-255, June.
• Luiela Magdalena Csorba & Luiela Magdalena Csorba, Valentin Burca, 2023. "The Romanian Consumers’ Perception Regarding the Immunization against the Coronavirus," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 585-611, September.
• Elena Kostadinova & Emil Hristov, 2023. "Marketing in the Context of Small Non-Profit Organisations," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 879-895, December.
• Irina Yovcheva, 2023. "Artificial Intelligence in FMCG Retail Sector," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 101-114, March.
• Ivan Slavchev, 2023. "Consumer Trends on Bulgarian Beer Market Driven by Covid-19," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 147-160, March.
• Nadezda Dimova, 2023. "Specificity of Dynamic Changes in Offline Retail Marketing," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 79-88, March.
• Bich Ho & Dora Marinova, 2023. "Environmental Sustainability and Its Impact on Brand Loyalty of Vietnamese in Vietnam and Australia," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 27-40, June.
• Violeta Galabova & Velichka Zlatkova, 2023. "Key Changes in The Customer Journey as a Result of Digitization in Trade," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 41-52, June.
• Mariyana Kateva, 2023. "Woven Wraps Test Tours as Part of Experiential Marketing," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 79-90, June.
• Adam Rudzewicz, 2023. "Effects Of Marketing Communication Of A Small Service Company On Instagram," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, vol. 18(2), pages 115-125, December.
• Pawel Merlo, 2023. "Impulsive Behaviour Of Customers In Large-Format Grocery Shops In Poland - A Case Study," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, vol. 18(2), pages 141-156, December.
• Jacek Michalak & Mateusz Stypinski, 2023. "Methods Of Manipulation Used In Advertising," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, vol. 18(2), pages 195-206, December.
• Tereza Ikášová, 2023. "Faktory ovlivňující chování návštěvníků na webových stránkách," Working Papers 0074, Silesian University, School of Business Administration.
• A K M Zakaria, 2023. "A study of the challenges and opportunities in marketing and customer relationship management for microfinance institutions serving refugee entrepreneurs in Europe," Working Papers 0075, Silesian University, School of Business Administration.
• Dinu Vlad SASU & Adela Laura POPA & Naiana Nicoleta TARCA, 2023. "Aspects Regarding The Influence Of Mass Media On The Human Psychic System Of The Young Consumer From A Marketing Perspective," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 32(2), pages 265-274, December.
• Omar Salem & Marietta Kiss, 2023. "Using The Servqual Model To Assess Service Quality Of Internet Service Providers: Evidence From Jordan," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 8(1), pages 61-71, March.
• Adriana Ioana Filip (Croitoru) & Monica Ioana Toader, 2023. "Researching Local Community Satisfaction in Mihai Viteazu Village," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 107-112, August.
• Ingrid Georgeta Apostol & Giulia Elena Zaharia, 2023. "Consumer Perception Research on Online Influencer Marketing: A Review of Key Findings and Implication," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 554-558, August.
• Elena Bostanica & Elena Goga & Mihai Orzan, 2023. "Exploring Barriers to Adoption of AR filters on Social Media," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 570-576, August.
• Elena Manuela Istoc & Mihaela Adina Mateescu & Daniela Nicoleta Baleanu, 2023. "Marketing of Tourism Destinations in the Post-Covid Era – Challenges of the New Normal," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 641-647, August.
• Ion Danut Juganaru, 2023. "Recent Evolutions and Trends in the Trade Fairs and Exhibitions Industry, before and after the COVID-19 Pandemic. The ROMEXPO Company’s Case (Romania)," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 648-658, August.
• Mariana Juganaru & Daniela Popescu & Sorina Girboveanu, 2023. "The impact of Intelligent Virtual Assistants on Buying Behavior," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 659-667, August.
• Mariana Juganaru & Daniela Popescu & Felicia Balta Rusu, 2023. "Investigating Jewellery Buying Behaviour During the Pandemic," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 668-677, August.
• Constantina-Alina Milos (Ilie) & Andreea-Daniela Moraru, 2023. "The Impact of Major Crises on the Behaviour of the Consumer of Tourism Services - A Perspective on the Impact of the Covid-19 Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 696-702, August.
• Nicoleta Andreea Neacsu & Adriana Tulbure, 2023. "Marketing Strategies Applied on the Romanian Pharmaceutical Market," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 723-730, August.
• Iuliana Obreja, 2023. "Influencer’s Authenticity from the Perspective of Generation Z Consumers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 742-749, August.
• Sorin-George Toma, 2023. "The Evolution of the World’s Most Valuable Brands in the Period 2018-2023," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 815-821, August.
• Adriana Tulbure & Nicoleta Andreea Neacsu, 2023. "Study on Visual Identity Elements Used in the Coffee Market in the Digital Age," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 829-837, August.
• Giulia-Elena Zaharia & Ingrid Georgeta Apostol, 2023. "Research Based on Secondary Data into the Influence of Colours on the Online Consumer’s Behaviour," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 849-858, August.
• Raluca-Giorgiana Chivu (Popa) & Ionut-Claudiu Popa, 2023. "Unveiling the Power of Social Media: Innovative Strategies and SOCMINT Insights in Modern Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 411-417, December.
• Gabriel Dinu & Loredana Dinu, 2023. "The Influence of Social Groups on the Voting Behavior of the Resita Voter," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 437-441, December.
• Loredana Dinu & Gabriel Dinu & Jeanina-Biliana Ciurea, 2023. "Analysis of Consumer Perception Regarding the Quality of Services Offered by Casa Ecologica Guesthouse," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 442-452, December.
• Liliana Gherghina, 2023. "The Identification of the Preference, Motivation, Attitude and Satisfaction of Consumers towards Resorts from the Semenic Tourist Area," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 459-469, December.
• Adrian Serban Comanescu, 2023. "Google Ads, Meta, TikTok, which Is the Best Way of Paid Promotion?," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 562-568, December.
• Coloma à lvarez Santamaría & Consuelo Riaño Gil & Agustín V. Ruiz Vega & Arkaitz Bañuelos Campo, 2023. "Influencer Marketing: Impulsores de la interacción para-social y del flow," DOCFRADIS Working Papers 2305, Catedra Fundación Ramón Areces de Distribución Comercial, revised May 2023.
• Armstrong, Mark & John, Vickers, 2023. "Multibrand price dispersion," MPRA Paper 119322, University Library of Munich, Germany.
  • Mark Armstrong & John Vickers, 2023. "Multibrand Price Dispersion," Economics Series Working Papers 1029, University of Oxford, Department of Economics.
• Marisol Valencia Cárdenas & Liliana Cárdenas Cano & María Eugenia Jiménez Ruiz & Luder Estefanny Velandia Estrada & Mayerlin Roldán Sepúlveda, 2023. "Condiciones de Omnicanalidad en un Sector Empresarial de Colombia [Omnichannel Conditions in a Business Sector in Colombia]," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 36(1), pages 1-24, December.
• Omar Boubker & Abdellah Aatar, 2023. "El efecto de la satisfacción y el apego a la marca en la fidelidad del consumidor. Aplicación de la técnica PLS-SEM [The effect of satisfaction and brand attachment on consumer loyalty. Application," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 36(1), pages 1-19, December.
• Bruno F. Abrantes & Rana Basit Ali, 2023. "Perception of brand globalness and localness: the role of brand competence in stereotype-building and value consciousness," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(4), pages 722-737, December.
• Daniel Kaimann & Clarissa Laura Maria Spiess Bru, 2023. "Sounds too Feminine? Brand Gender and The Impact on Professional Critics," Working Papers Dissertations 107, Paderborn University, Faculty of Business Administration and Economics.
• María D. Illescas-Manzano & Sergio Martínez-Puertas & Gema M. Marín-Carrillo & María B. Marín-Carrillo, 2023. "Dynamics of agglomeration and competition in the hotel industry: A geographically weighted regression analysis based on an analytical hierarchy process and geographic information systems (GIS) data," Oeconomia Copernicana, Institute of Economic Research, vol. 14(1), pages 213-252, March.
• Nguyen, Phi Dung & Huynh, Cong Minh, 2023. "Sustainable E-commerce Logistics for Customer Satisfaction: Evidence from Vietnam," MPRA Paper 115976, University Library of Munich, Germany.
• Chen, Chien-Hsun, 2023. "The Emergence of China’s Mergers and Acquisitions Market," MPRA Paper 116615, University Library of Munich, Germany.
• Corbu, Ion, 2023. "Decizia, factor determinant în procesele manageriale și în activitatea de cercetare [Decision, determining factor in managerial processes and in research activity]," MPRA Paper 117268, University Library of Munich, Germany.
• Phan, The Vinh & Huynh, Cong Minh, 2023. "The Effect of Logistics Services Quality on Consumer Satisfaction in Fresh Food E-Commerce: Evidence from the South of Vietnam," MPRA Paper 117627, University Library of Munich, Germany, revised 14 Jun 2023.
• Georgieva, Daniela & Popova-Terziyska, Radostina, 2023. "Modern marketing communications in the forest sector as a factor to increase the added value in terms of COVID-19," MPRA Paper 117685, University Library of Munich, Germany, revised 2023.
• Ray, Sourav & Snir, Avichai & Levy, Daniel, 2023. "Retail Pricing Format and Rigidity of Regular Prices," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 1-1.
  • Sourav Ray & Avichai Snir & Daniel Levy, 2023. "Retail pricing format and rigidity of regular prices," Economica, London School of Economics and Political Science, vol. 90(360), pages 1173-1203, October.
  • Sourav Ray & Avichai Snir & Daniel Levy, 2021. "Retail Pricing Format and Rigidity of Regular Prices," Working Paper series 21-23, Rimini Centre for Economic Analysis.
  • Ray, Sourav & Snir, Avichai & Levy, Daniel, 2023. "Retail pricing format and rigidity of regular prices," MPRA Paper 117784, University Library of Munich, Germany, revised 29 Apr 2023.
  • Sourav Ray & Avichai Snir & Daniel Levy, 2023. "Retail Pricing Format and Rigidity of Regular Prices," Working Paper series 23-10, Rimini Centre for Economic Analysis.
  • Ray, Sourav & Snir, Avichai & Levy, Daniel, 2021. "Retail Pricing Format and Rigidity of Regular Prices," MPRA Paper 110818, University Library of Munich, Germany.
  • Daniel Levy & Avichai Snir & Sourav Ray, 2021. "Retail Pricing Format and Rigidity of Regular Prices," Working Papers 2021-02, Bar-Ilan University, Department of Economics.
  • Sourav Ray & Avichai Snir & Daniel Levy, 2023. "Retail Pricing Format and Rigidity of Regular Prices," Papers 2306.17309, arXiv.org.
  • Avichai Snir & Daniel Levy, 2023. "Retail Pricing Format and Rigidity of Regular Prices," Working Papers 2023-04, Bar-Ilan University, Department of Economics.
  • Ray, Sourav & Snir, Avichai & Levy, Daniel, 2021. "Retail Pricing Format and Rigidity of Regular Prices," EconStor Preprints 246817, ZBW - Leibniz Information Centre for Economics.
• Ologunebi, John & Taiwo, Ebenezer, 2023. "Digital Marketing Strategies, plan and implementations: A case study of Jumia Group and ASDA Uk," MPRA Paper 118771, University Library of Munich, Germany.
• Ologunebi, John & Taiwo, Ebenezer, 2023. "The Importance of SEO and SEM in improving brand visibility in E-commerce industry; A study of Decathlon, Amazon and ASOS," MPRA Paper 119205, University Library of Munich, Germany.
• Luttmann, Alexander & Ladd, Daniel, 2023. "Loyalty rewards and redemption behavior: Stylized facts for the U.S. airline industry," MPRA Paper 119214, University Library of Munich, Germany.
• Mark Armstrong & John Vickers, 2023. "Multibrand Price Dispersion," Economics Series Working Papers 1029, University of Oxford, Department of Economics.
  • Armstrong, Mark & John, Vickers, 2023. "Multibrand price dispersion," MPRA Paper 119322, University Library of Munich, Germany.
• Ologunebi, John, 2023. "The marketing strategy to increase Gen Z and Millennials' usability of Asda's website: A case study of ASDA Uk," MPRA Paper 119417, University Library of Munich, Germany.
• Dang, Son-Hoang & Nguyen, Luan-Thanh, 2023. "What drives customer loyalty in social commerce sector? PLS-SEM approach," MPRA Paper 119509, University Library of Munich, Germany, revised 15 Oct 2023.
• Rodriguez, Fabrizio, 2023. "On Salesforce Compensation with Inventory Considerations," MPRA Paper 119514, University Library of Munich, Germany.
• Koukopoulos, Anastasios & Lounis, Stavros & Farmakis, Timoleon & Vrechopoulos, Adam & Doukidis, Georgios, 2023. "D&C for EU Funded Projects: Towards an Integrated Omnichannel Dissemination and Communication Framework," MPRA Paper 121108, University Library of Munich, Germany.
• Marián Čvirik, 2023. "Perceived Price and Quality of Food of European Union Countries of Origin by Slovaks: The Influence of Ethnocentric Tendencies," Central European Business Review, Prague University of Economics and Business, vol. 2023(1), pages 97-114.
• Tarunija Chandra & Vibhuti Tripathi, 2023. "Antecedents and Mediators for Building and Integrated Research Framework towards Successful Brand Revitalisation," Central European Business Review, Prague University of Economics and Business, vol. 2023(1), pages 133-163.
• Antonio Kuzmanić & Jasmina Dlačić & Borut Milfelner, 2023. "Service Recovery Satisfaction and Commitment in the Context of Spectator Sport Industry: Study on Croatian Football Consumers," Central European Business Review, Prague University of Economics and Business, vol. 2023(2), pages 61-85.
• Janka Kopaničová & Dana Vokounová, 2023. "Cultural Differences in Coping with Changes in the External Environment: A Case of Behavioural Segmentation of Senior Consumers Based on Their Reaction to the COVID-19 Pandemic," Central European Business Review, Prague University of Economics and Business, vol. 2023(3), pages 21-46.
• Pavel Pelech, 2023. "Marketing Perspectives on Supply and Demand in the Sharing Economy: Who Are the Target Generations?," Central European Business Review, Prague University of Economics and Business, vol. 2023(3), pages 81-101.
• Olimpia Elena Mihaela OANCEA, 2023. "Understanding Consumer Behaviour In A Digital Age," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 22(2), pages 35-42.
• Mareike Sachse & Sebastian Oetzel & Daniel Klapper, 2023. "I'll Try That, Too - A Field Experiment in Retailing on the Effect of Variety During Display Promotions," Rationality and Competition Discussion Paper Series 404, CRC TRR 190 Rationality and Competition.
• TANASE, George Cosmin, 2023. "The Driving Forces of M-Commerce as an Emerging Technology and Independent Ecosystem," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(1), pages 19-24, March.
• PURCAREA, Ioan Matei, 2023. "Social Commerce Ecosystem, Social Media Marketers New Tool ChatGPT, and E-Commerce Profitability Improvement Based on Immersive Product Imagery," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(1), pages 25-32, March.
• TANASE, George Cosmin, 2023. "The Usage of Information Technology Tools for Social Network Analysis," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(2), pages 26-31, July.
• PURCAREA, Ioan Matei, 2023. "For Nearly a Decade of Advocacy for E-Commerce and M-Commerce," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(2), pages 32-36, July.
• TANASE, George Cosmin, 2023. "Social Robots in Organizational Contexts: The Role of Culture and Future Research Need," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(3), pages 25-32, August.
• PURCAREA, Ioan Matei, 2023. "The Paradigm Shift in E-Commerce Within the Context of the New AI Space Race," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(3), pages 33-39, August.
• TANASE, George Cosmin, 2023. "The Role and Impact of Online Community from Corporate Marketing Perspective," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(4), pages 27-41, December.
• PURCAREA, Ioan Matei, 2023. "Successful E-Commerce Interaction, and the Multidirectional Impact of E-Commerce," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 14(4), pages 42-50, December.
• Mario Pepur & Goran Dediæ & Bepo Žura, 2023. "Segmentation of football fans based on evangelistic behaviour: Empirical evidence from Croatia," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 41(1), pages 249-269.
• Karolina Perèiæ & Milica Slijepèeviæ & Pedja Ašanin Gole, 2023. "Factors influencing the purchase of fashion products before and during the COVID-19 pandemic: the example of Serbia," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 41(1), pages 65-89.
• Zührem Yaman & Onur Köksal, 2023. "Validity and reliability of consumer attitude toward online shopping scale," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 41(1), pages 91-112.
• Maja Martinoviæ & Zoran Barac & Valentina Piriæ, 2023. "Attitudes and behaviors of the young generations in the context of the sharing economy concept in Croatia," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 41(2), pages 521-548.
• Ray, Sourav & Snir, Avichai & Levy, Daniel, 2023. "Retail Pricing Format and Rigidity of Regular Prices," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 1-1.
  • Sourav Ray & Avichai Snir & Daniel Levy, 2023. "Retail pricing format and rigidity of regular prices," Economica, London School of Economics and Political Science, vol. 90(360), pages 1173-1203, October.
  • Sourav Ray & Avichai Snir & Daniel Levy, 2021. "Retail Pricing Format and Rigidity of Regular Prices," Working Paper series 21-23, Rimini Centre for Economic Analysis.
  • Sourav Ray & Avichai Snir & Daniel Levy, 2023. "Retail Pricing Format and Rigidity of Regular Prices," Working Paper series 23-10, Rimini Centre for Economic Analysis.
  • Ray, Sourav & Snir, Avichai & Levy, Daniel, 2021. "Retail Pricing Format and Rigidity of Regular Prices," MPRA Paper 110818, University Library of Munich, Germany.
  • Daniel Levy & Avichai Snir & Sourav Ray, 2021. "Retail Pricing Format and Rigidity of Regular Prices," Working Papers 2021-02, Bar-Ilan University, Department of Economics.
  • Sourav Ray & Avichai Snir & Daniel Levy, 2023. "Retail Pricing Format and Rigidity of Regular Prices," Papers 2306.17309, arXiv.org.
  • Avichai Snir & Daniel Levy, 2023. "Retail Pricing Format and Rigidity of Regular Prices," Working Papers 2023-04, Bar-Ilan University, Department of Economics.
  • Ray, Sourav & Snir, Avichai & Levy, Daniel, 2023. "Retail pricing format and rigidity of regular prices," MPRA Paper 117784, University Library of Munich, Germany, revised 29 Apr 2023.
  • Ray, Sourav & Snir, Avichai & Levy, Daniel, 2021. "Retail Pricing Format and Rigidity of Regular Prices," EconStor Preprints 246817, ZBW - Leibniz Information Centre for Economics.
• Bayır, Talha, 2023. "Segmentation of Social Media Platforms in Terms of Perceived Benefits: Cluster Analysis on Brand Followers," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 14(1), pages 109-121, January.
• Ozturk, Onur, 2023. "Influencer Stickiness and Determining the Relationships Among its Antecedents (Fenomen Yapışkanlığı ve Öncülleri Arasındaki İlişkilerin Belirlenmesine Yönelik Bir Araştırma)," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 14(1), pages 123-140, January.
• Gökmerdan Önder, Leyla, 2023. "Determining The Relationships Between Gamification, Consumer Engagement, Brand Loyalty and Intention to Continue Using (Oyunlaştırma, Tüketici Katılımı, Marka Sadakati ve Uygulama Kullanmaya Devam Etm," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 14(2), pages 277-288, April.
• Erdoğan, Görkem, 2023. "Determinants of Users' In-App Purchase Behavioral Intention in Mobile Applications: A Model Proposal with Extended Planned Behavior Theory (Kullanıcıların Mobil Uygulamalarda Uygulama İçi Satın Alma D," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 14(2), pages 289-301, April.
• Alkaç Özdemir, Gülsen, 2023. "Factors Affecting the Adoption of Mobile Banking Applications: A Research on Young Consumers (Mobil Bankacılık Uygulamalarının Benimsemesini Etkileyen Faktörler: Genç Tüketiciler Üzerinde Bir Araştırm," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 14(3), pages 389-408, July.
• Göktaş, Bora, 2023. "The Effect of Ethnocentric Consumer Behaviors on Brand Evangelism, Brand Loyalty and Brand Commitment about Domestic and National Brands (Yerli ve Milli Markalar Konusunda Tüketicilerin Etnosentrik Eğ," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 14(3), pages 409-432, July.
• Yüksel, Doğuş, 2023. "Color Selection in Brand Management: Color Clustering Model (Marka Yönetiminde Renk Seçimi: Renk Kümeleme Modeli)," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 14(3), pages 433-444, July.
• Köksal Araç , Selin, 2023. "Creative Message Strategies Used in the Digital Advertisements: A Content Analysis in the Context of the Six-Segment Message Strategy Wheel (Dijital Reklamlarda BaÅŸvurulan Yaratıcı Mesaj Stratejile," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 14(4), pages 541-556, October.
• Farinha, Carlos & Tiago, Flávio & Avelar, Sónia & Tiago, Maria Teresa, 2023. "What changes in restaurant satisfaction during Covid-19? An overview based on online reviews," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 11(1), pages 13-25.
• Vaz, Márcia & Fernandes, Paula & Ferreira, Fernanda & Alves, Maria José & Costa, Vânia & Nunes, Alcina, 2023. "The Importance-Satisfaction Matrix as a strategic tool for Termas de Chaves thermal spa priority improvements," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 11(1), pages 52-64.
• Toniatti, Clarisse & Guerreiro, Manuela & Viana, Carla & Pereira, Luís N., 2023. "Emerging Branding Trends in the Post-COVID World," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 11(2), pages 100-114.
• Villada-Alzate, José, 2023. "El marketing digital y su incidencia en la estrategia empresarial de las organizaciones: una mirada teórico-contextual," Revista Económica, Centro de Investigaciones Sociales y Económicas, Universidad Nacional de Loja, vol. 11(2), pages 18-24, Diciembre.
• Carrión Hidalgo, Alex Rolando & Cruz Pérez, Yudemir, 2023. "El ecoturismo a nivel local y el aprovechamiento del recurso vegetación," Revista Latinoamericana de Desarrollo Economico, Carrera de Economía de la Universidad Católica Boliviana (UCB) "San Pablo", issue 40, pages 45-77, Noviembre.
• Bakator, Mihalj & Vukoja, Marija & Manestar, Dino, 2023. "Achieving Competitiveness With Marketing 5.0 In New Business Conditions," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 14(1), pages 63-73.
• Mucunska Palevska, Valentina & Gramatnikovski, Sashko & Milenkovska Klimoska, Angela, 2023. "The Influence Of The Promotional Mix With The Application Of Integrated Marketing Instruments In The Implementation Of Corporate Branding Strategies In Function Of Competitive Positioning Of The Brand," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 14(1), pages 74-86.
• Milenkovska Klimoska, Angela & Trajkov, Viktorija, 2023. "The Importance Of Small Hotels In Tourism Industry Development," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 14(1), pages 108-121.
• Berkutova, Tatiana (Беркутова, Татьяна) & Mishchenkova, Olga (Мищенкова, Ольга) & Yakimovich, Boris (Якимович, Борис), 2023. "Diagnostic model in change management at the enterpise [Модель Диагностики В Управлении Изменениями На Предприятии]," Science outpost (OrelSIET bulletin till No. 4(62) / 2022), Russian Presidential Academy of National Economy and Public Administration, issue 1, pages 29-35.
• Tatiana A. Berkutova (Беркутова, Татьяна) & Maxim M. Gorokhov (Горохов, Максим) & Boris A. Yakimovich (Якимович, Борис), 2023. "Diagnostic Methods of Marketing Activities of the Enterprises [Методика Диагностики Маркетинговой Деятельности Предприятий]," Science outpost (OrelSIET bulletin till No. 4(62) / 2022), Russian Presidential Academy of National Economy and Public Administration, issue 2(64), pages 22-29.
• Nataliya V. Кlochkova (Клочкова, Наталия) & Svetlana Yu. Lisova (Лисова, Светлана), 2023. "Actual Issues of Improving Financial Literacy of the Population [Актуальные Вопросы Повышения Финансовой Грамотности Населения]," Science outpost (OrelSIET bulletin till No. 4(62) / 2022), Russian Presidential Academy of National Economy and Public Administration, issue 4(66), pages 32-40.
• Radojko LUKIĆ, 2023. "Measurement and Analysis of Dynamics of Financial Performance and Efficiency of Trade in Serbia Using Iftopsis and Topsis Methods," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 8(2), pages 201-219, June.
• Barbu Lucia – Nicoleta & Orzan Mihai Cristian & Ciocodeica David Florin & Orzan Olguta Anca, 2023. "The Impact of the COVID-19 Pandemic on Social Media Promotion Strategies of Companies in Romania - Theoretical Aspects," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 24(5), pages 736-744, December.
• Anikó Tompos & Jawad Abu Khair, 2023. "The Impact of Social Media Relationships on e-WOM in Syria and Hungary," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 25(1), pages 52-65, June.
• Nino Papashvili & András Kovács, 2023. "Identifying the clothing shopping attitudes and preferences of Hungarian consumers within the context of omni-channel retailing," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 26(1), pages 120-131, December.
• Lola Kurnia Pitaloka & Grace Natalia Marpaung & Syam Widia, 2023. "The Eco-Beauty Movement: A Deep Dive into Millennial Green Cosmetic Purchase," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 26(1), pages 141-152, December.
• Mangirdas MorkÅ«nas & Marija Kotryna GriÅ¡manauskaiteË™, 2023. "What Really Drives Loyalty in the Fast-Moving Consumer Goods Market?," IIM Kozhikode Society & Management Review, , vol. 12(2), pages 197-212, July.
• Fan Fan, 2023. "Brand, Quality, and CSR: Which Management Strategy Achieves High Financial Performance for Agricultural Small-Medium Enterprises?," SAGE Open, , vol. 13(4), pages 21582440231, December.
• Shah Alam, Syed & Makmor, Nurkhalida & Masukujjaman, Mohammad & Khan Mohamed Makhbul, Zafir & Helmi Ali, Mohd & Al Mamun, Abdullah, 2023. "Integrating the social support theory and technology acceptance model of social commerce websites," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., vol. 32(2), pages 1-24.
• Moreira, Francisco & Pereira, Inês & Duarte Santos, José & Botelho Pires, Paulo, 2023. "Sports celebrity endorsement impact on purchase intention," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., vol. 32(3), pages 1-21.
• Yacob, Syahmardi & Sulistiyo, Urip & Marzal, Jefri & Perdana Siregar, Ade & Mukminin, Amirul, 2023. "An Investigation of Entrepreneurial Orientation, Social Media Adoption and E-commerce on MSME Business Performance: An Empirical Study in Indonesia," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., vol. 32(3), pages 1-24.
• Santiago Torner, Carlos, 2023. "Ethical leadership and benevolent climate. The mediating effect of creative self-efficacy and the moderator of continuance commitment," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., vol. 32(3), pages 1-29.
• Magdalena Grebosz-Krawczyk, 2023. "Perceived Brand Authenticity as the Answer to Global Crises," European Management Studies, University of Warsaw, Faculty of Management, vol. 21(101), pages 4-17.
• Daria Ho³odnik, 2023. "Collaborative Performances of Wine Tourism Destinations in the Northern Rhone Valley," European Management Studies, University of Warsaw, Faculty of Management, vol. 21(102), pages 30-48.
• Mateusz Kiljanczyk & Agnieszka Kacprzak, 2023. "From Humor to Strategy: An Experimental Survey on Internet Memes in Social Media Marketing," European Management Studies, University of Warsaw, Faculty of Management, vol. 21(102), pages 4-29.
• Elizabeth Kempen & Rejoice Tobias-Mamina & Mariette Strydom & Lorna Christie & Lorna Christie, 2023. "Female Consumers’ Involvement in Intentional Non-Sustainable and Unintentional Sustainable Apparel Decisions: An Emerging Market Perspective," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(16), pages 1-21.
• Daniel Dan, 2023. "Exploring the Impact of Negative Words Used in Online Feedback in Hotel Industry: A Sentiment Analysis, N-gram, and Text Network Analysis Approach," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(16), pages 39-50.
• Dawid Gajda, 2023. "Exploring the Impact of Negative Words Used in Online Feedback in Hotel Industry: A Sentiment Analysis, N-gram, and Text Network Analysis Approach," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(16), pages 51-78.
• Gül EKİNCİ & Fatma Gül BİLGİNER-ÖZSAATÇİ, 2023. "Bibliometric Analysis of Publications in Artificial Intelligence and Marketing," Sosyoekonomi Journal, Sosyoekonomi Society, issue 31(56).
• Shuvam Chatterjee & Pawel Bryla, 2023. "Mapping consumers’ semi-conscious decisions with the use of ZMET in a retail market setup," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 50(2), pages 221-232, June.
• Justina Sidlauskiene & Yannick Joye & Vilte Auruskeviciene, 2023. "AI-based chatbots in conversational commerce and their effects on product and price perceptions," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-21, December.
• Michel Muschkiet & Tobias Wulfert & Robert Woroch & Gero Strobel & Leonardo Banh, 2023. "Unleashing the digital building bricks," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-22, December.
• Leonie Kuen & Daniel Westmattelmann & Maike Bruckes & Gerhard Schewe, 2023. "Who earns trust in online environments? A meta-analysis of trust in technology and trust in provider for technology acceptance," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-24, December.
• Martin Haupt & Anna Rozumowski & Jan Freidank & Alexander Haas, 2023. "Seeking empathy or suggesting a solution? Effects of chatbot messages on service failure recovery," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-22, December.
• Mei-Ju Chen, 2023. "Antecedents and outcomes of virtual presence in online shopping: A perspective of SOR (Stimulus-Organism-Response) paradigm," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-25, December.
• Zulal Isler & Meltem Kiygi-Calli & Maryam Oraiby, 2023. "Babbling through social media: A cross-country study mapping out social networks using eWOM intentions," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-20, December.
• A. Irimia-Diéguez & F. Velicia-Martín & M. Aguayo-Camacho, 2023. "Predicting Fintech Innovation Adoption: the Mediator Role of Social Norms and Attitudes," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 9(1), pages 1-23, December.
• Fahad Najeeb Khan & Muhammad Usman Arshad & Muhammad Munir, 2023. "Impact of e-service quality on e-loyalty of online banking customers in Pakistan during the Covid-19 pandemic: mediating role of e-satisfaction," Future Business Journal, Springer, vol. 9(1), pages 1-12, December.
• Ubais Parayil Iqbal & V. K. Hamza & Lenin Kumar Nooney & Shajeer Sainudeen, 2023. "Exploring the determinants of destination satisfaction: a multidimensional approach," Future Business Journal, Springer, vol. 9(1), pages 1-14, December.
• Pamela Liana & Jan-Erik Jaensson & Goodluck Mmari, 2023. "Service quality dimensions as predictors of customer loyalty in mobile payment services: moderating effect of gender," Future Business Journal, Springer, vol. 9(1), pages 1-15, December.
• Shekhar & Debadyuti Das, 2023. "Enablers of ‘Creating Shared Value’: A Total Interpretive Structural Modeling–Polarity Approach," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 24(2), pages 291-318, June.
• Thibault Laurent & Christine Thomas-Agnan & Anne Ruiz-Gazen, 2023. "Covariates impacts in spatial autoregressive models for compositional data," Journal of Spatial Econometrics, Springer, vol. 4(1), pages 1-23, December.
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• Lukas Wolf & Martina Steul-Fischer, 2023. "Factors of customers’ channel choice in an omnichannel environment: a systematic literature review," Management Review Quarterly, Springer, vol. 73(4), pages 1579-1630, December.
• K. Kumaraswamy & N. Ch. Bhatracharyulu, 2023. "Statistical brand switching model: an Hidden Markov approach," OPSEARCH, Springer;Operational Research Society of India, vol. 60(2), pages 942-950, June.
• Lubica Sebova & Radka Marcekova & Ivana Simockova & Kristina Pompurova, 2023. "Experience Tourism as a Smart and Sustainable Form of Tourism in the Twenty-First Century," Springer Proceedings in Business and Economics, in: Vicky Katsoni (ed.), Tourism, Travel, and Hospitality in a Smart and Sustainable World, pages 189-199, Springer.
• Lubica Sebova & Klara Chovanova & Izabela Lazurova & Adrian Svec, 2023. "Perspectives of Sustainable Tourism Development in the Region – Case Study," Springer Proceedings in Business and Economics, in: Vicky Katsoni (ed.), Tourism, Travel, and Hospitality in a Smart and Sustainable World, pages 23-38, Springer.
• Hulisi Binbasioglu & Yasemin Keskin Yilmaz & Mehmet Baris Yilmaz, 2023. "Role of Instagram Influencers on Destination Image: A Netnographic Study," Springer Proceedings in Business and Economics, in: Vicky Katsoni (ed.), Tourism, Travel, and Hospitality in a Smart and Sustainable World, pages 417-432, Springer.
• Ulviyya Rzayeva & Veronica M. Grebennikova & Oksana A. Us & Alexander A. Malkov, 2023. "The Role of Social Networks in Shaping up the Consumer Behavior of Young People," Springer Proceedings in Business and Economics, in: Vikas Kumar & Evgeny Kuzmin & Wei-Bin Zhang & Yuliya Lavrikova (ed.), Consequences of Social Transformation for Economic Theory, pages 199-212, Springer.
• Unai Arzubiaga & Alfredo De Massis & Amaia Maseda & Txomin Iturralde, 2023. "The influence of family firm image on access to financial resources in family SMEs: a signaling theory perspective," Review of Managerial Science, Springer, vol. 17(1), pages 233-258, January.
• Hidetaka Oshima & Shinichi Yamaguchi, 2023. "The impact of user-generated content authorization on demand in the game industry," SN Business & Economics, Springer, vol. 3(11), pages 1-26, November.
• Stephan Zielke & Deonir Toni & José Afonso Mazzon, 2023. "Cognitive, emotional and inferential paths from price perception to buying intention in an integrated brand price image model," SN Business & Economics, Springer, vol. 3(1), pages 1-25, January.
• Gonzalo Maldonado-Guzmán & Víctor Manuel Molina-Morejón & Raymundo Juárez-del Toro, 2023. "Brand Management Measurement in Mexican Small Firms: Empirical Evidence," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 13(5), pages 1-7.
• Yueh-Shian Lee, 2023. "The Relationships among Digital Marketing, Brand Emotional Attachment and Brand Attitude," Journal of Applied Finance & Banking, SCIENPRESS Ltd, vol. 13(2), pages 1-3.
• Kristina Samašonok & Margarita Išoraitė, 2023. "The implementation of sustainable development goals through communication tools," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 10(3), pages 102-122, March.
• Jarmila Straková & Jaroslav Kollmann & Jaroslav Kollmann & Yaroslava Kostiuk & Yaroslava Kostiuk & Mykola Palinchak & Filip Černák, 2023. "Riskiness of value-creating corporate activities and their influence on strategic management of engineering companies," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 10(3), pages 383-398, March.
• Margarita Išoraitė & Irena Alperytė, 2023. "Creativity in times of war and pandemics," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 10(3), pages 399-419, March.
• Sorin Somitca & Alina Somitca & Elena Hlaciuc, 2023. "Insight into the resilience of the Romanian economy," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 10(3), pages 84-101, March.
• Alena Srbová & Nikola Sagapova, 2023. "Fairtrade products in retail chains: Case study in the Czech Republic," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 10(4), pages 105-117, June.
• Michael C. Cant & Cornelius Bothma, 2023. "Fashion retail strategies in-store design and planning: the case of South Africa," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 10(4), pages 408-427, June.
• Michal Varmus & Milan Kubina & Martin Mičiak & Pavol Boško & Ivan Greguška, 2023. "More sustainable sports organizations' operation as a result of fan involvement into the processes of decision-making and community building," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 11(1), pages 10-38, September.
• Tom Gräsner & Roland Vogt, 2023. "Integrated Acceptance Model for On-demand Car Functions: exploring determinants of drivers' acceptance," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 11(1), pages 132-163, September.
• Radim Dušek, 2023. "Building a career in marketing communication in a sustainable development era: which key competencies are required?," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 11(2), pages 10-22, December.
• Eva Jaderná & Alena Srbová, 2023. "Differences in sustainable nutrition behaviour of different generations of Czech consumers," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 11(2), pages 23-36, December.
• Petr Kučera & Daniela Cmuntová, 2023. "Design and implementation of a CRM system to optimize business processes of a trading company," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 11(2), pages 363-380, December.
• Ivan Dimitrov & Nadezhda Koprinkova-Noncheva & Adile Dimitrova, 2023. "Key factors and conditions for implementing the drop-shipping method as an alternative to traditional supply chain," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 11(2), pages 498-515, December.
• Margarita Išoraitė & Nikolaj Ambrusevič, 2023. "Peculiarities of sensory marketing," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 11(2), pages 67-78, December.
• Lukas Dargel & Christine Thomas-Agnan, 2024. "The link between multiplicative competitive interaction models and compositional data regression with a total," Journal of Applied Statistics, Taylor & Francis Journals, vol. 51(14), pages 2929-2960, October.
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• Martha E. Theron & Michael C. Cant & Johannes A. Wiid, 2023. "Corporate Social Responsibility In The South African Retail Sector: Are Employees Aware Of What Their Employers Are Doing?," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 21(1), pages 41-52, May.
• Alieva Arzu, 2023. "Factors of formation of customer loyalty to the baby food brand," Working Papers 0050, Moscow State University, Faculty of Economics.
• Nigar Huseynli & Gozde Kandemir & Bahman Huseynli, 2023. "Analysis of consumer behaviour variables influencing the adoption of mobile banking," Upravlenets, Ural State University of Economics, vol. 14(1), pages 60-73, March.
• Ali Tehci & Nihan Senbursa, 2023. "Internal green marketing and ship employees' behaviour: The mediating role of motivation and attitude," Upravlenets, Ural State University of Economics, vol. 14(1), pages 74-85, March.
• Marina E. Tsoy & Vladislav Yu. Shchekoldin, 2023. "MRFM-analysis for customer segmentation in the industrial equipment market," Upravlenets, Ural State University of Economics, vol. 14(2), pages 90-99, May.
• Yagmur Kerse, 2023. "Effect of customer-company fit on customer tolerance: The moderating role of gender difference," Upravlenets, Ural State University of Economics, vol. 14(6), pages 19-32, December.
• Buehler, Stefan & Chen, Rachel R. & Halbheer, Daniel, 2022. "Circular Business Models: Product Design and Consumer Participation," HEC Research Papers Series 1465, HEC Paris.
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• Nadezhda Dimova, 2023. "The Challenges To The Communication Strategy In The Introduction Of Sustainable Product Innovations In The Conditions Of Digitalization," Conferences of the department "Economics and Management of Trade", Publishing house "Science and Economics" Varna, issue 1, pages 143-148.
• Bilyana Ivanova, 2023. "Innovative Pricing Models In The Era Of Digitalization As A Source Of Competitive Advantage," Conferences of the department "Economics and Management of Trade", Publishing house "Science and Economics" Varna, issue 1, pages 188-195.
• Borislav Atanasov, 2023. "Some Aspects Of The Impact Of Mobile Applications On Consumers’ Lives," Conferences of the department "Economics and Management of Trade", Publishing house "Science and Economics" Varna, issue 1, pages 230-237.
• Violeta Peteva, 2023. "Consumer Experience And The New Technologies In Retailing," Conferences of the department "Economics and Management of Trade", Publishing house "Science and Economics" Varna, issue 1, pages 280-287.
• Dancho Danchev, 2023. "Conceptual Frame Of Consumer Experience Strategy In Retailing," Conferences of the department "Economics and Management of Trade", Publishing house "Science and Economics" Varna, issue 1, pages 34-46.
• Ivelina IVANOVA-KADIRI, 2023. "Decoding the DNA of Customer Relationships: the Role of Marketing Diagnostics in the Digital Age," Business & Management Compass, University of Economics Varna, issue 2, pages 101-109.
• Calvin Y. OJELEYE & Abdullahi H. MUSTAPHA & Salisu UMAR & Mutiu BAKARE, 2023. "Brand Image, Customer Satisfaction and Consumer Purchase Intentions in the Banking Sector of Nigeria: Can Service Quality Strengthen the Relationship," Business & Management Compass, University of Economics Varna, issue 2, pages 110-124.
• Ivelina Bayode Olusanya BABATUNDE & Idris Adegboyega ONIKOYI & Bolanle M. SANUSI & Abosede OJEWANDE, 2023. "Building Effective Marketing Partners: a Tactical Tool to Achieve Customer Retention in the Face of Strong Competitors," Business & Management Compass, University of Economics Varna, issue 3, pages 171-181.
• Zaborski Artur & Pełka Marcin, 2023. "The Unfolding Analysis for Symbolic Objects Based on the Example of the External Car Advertisement Evaluation," Econometrics. Advances in Applied Data Analysis, Sciendo, vol. 27(4), pages 15-28, December.
• Wallusch Jacek, 2023. "Pricing and data science: The tale of two accidentally parallel transitions," Economics and Business Review, Sciendo, vol. 9(2), pages 115-132, April.
• Kreicbergs Toms, 2023. "The Analysis of Masculinity in Advertising: A Qualitative Study Based on Consumer Perceptions," Economics and Business, Sciendo, vol. 37(1), pages 135-151, January.
• Boudechiche Yasmine & Bouchareb Abdelouahab, 2023. "Consumer Practices at the Junction of the Digital Era and COVID 19 in Ali Mendjeli New Town, Constantine, Algeria," Economics and Business, Sciendo, vol. 37(1), pages 152-171, January.
• Nadanyiova Margareta & Sujanska Lucia, 2023. "The Impact of Influencer Marketing on the Decision-Making Process of Generation Z," Economics and Culture, Sciendo, vol. 20(1), pages 68-76, June.
• Beresecká Janka & Hudáková Monika & Svetlíková Veronika & Vicianová Jana Hroncová & Hronec Štefan, 2023. "Use of Movable Cultural Heritage Through Libraries in Slovakia," Economics and Culture, Sciendo, vol. 20(2), pages 1-11, December.
• Grantina Elina & Budanceva Jelena, 2023. "Incorporating Art Events Into Marketing Activities - Good Practice By European Zoos," Economics and Culture, Sciendo, vol. 20(2), pages 12-31, December.
• Rohanaraj Thangarasa Tiburtrious Andrew, 2023. "The Purchase Behaviour Towards Consumer Goods During Economic Crisis – A Middle Eastern Perspective," Economics, Sciendo, vol. 11(1), pages 85-106, June.
• Ke Binbin & Wel Che Aniza Che, 2023. "Research on the Analysis and Impact of Internet Celebrity Economy on Consumers’ Irrational Buying Behavior in the Big Data Environment," Economics, Sciendo, vol. 11(s1), pages 109-120, December.
• Krzyżewski Remigiusz, 2023. "Is Marketing a Science or an Instrumental and Sociotechnical Method of Shaping the Activities of Market, Public Non-Market and Political Organisations?," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, vol. 16(2), pages 330-341, June.
• Herawati Andry & Sarwani Sarwani & Sri Lestari Damajanti & Listyawati Liling & Raharja Alda, 2023. "Sequential Explanatory Approach: Digital Marketing Implementation Acceleration Programme that Supports the Marketing Performance of Msme Actors," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, vol. 16(4), pages 567-597, December.
• Singh Abhey & Kiran & Sihag Shakuntla, 2023. "Changing Pattern of Prices and Arrivals of Agricultural Commodities Through e-NAM: A Case Study of Sirsa Apmc in Haryana," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, vol. 16(4), pages 694-707, December.
• Lacković Stjepan & Baralić Marina & Šporčić Mateja, 2023. "A Comparative Analysis of the Corporate Ideologies of Banks Operating in the Republic of Croatia," Folia Oeconomica Stetinensia, Sciendo, vol. 23(1), pages 124-143, June.
• Fatoki Olawale, 2023. "Participative Leadership and Employee Job Satisfaction: The Mediating Effects of Psychological Empowerment and Work Engagement," Foundations of Management, Sciendo, vol. 15(1), pages 161-176, January.
• Nguyen Phuong Mai & Vo Nam D., 2023. "Exploring Organic Food Purchase Behaviors of Gen Z: An Application of TPB and MOA Model in a Transition Country," Foundations of Management, Sciendo, vol. 15(1), pages 35-50, January.
• Kolwas Szymon & Domański Jarosław, 2023. "Axiological and Praxeological Dimensions of Marketing Communication Effectiveness – A Conceptual Framework," Foundations of Management, Sciendo, vol. 15(1), pages 79-88, January.
• Nwankwo Cosmas Anayochukwu & Kanyangale MacDonald Isaac, 2023. "Critical Understanding of Existing Entrepreneurial Marketing Models: 2002 – 2022," Foundations of Management, Sciendo, vol. 15(1), pages 89-100, January.
• Witek-Hajduk Marzanna Katarzyna & Grudecka Anna, 2023. "Ways to neutralize the country-of-origin effect in the emerging market firms international branding," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 59(1), pages 46-56, March.
• Santiago Joanna Krywalski, 2023. "The progression in employer branding and employee-based brand equity: Scholar API-based systematic literature review," Journal of Economics and Management, Sciendo, vol. 45(1), pages 237-289, January.
• Santiago Joanna Krywalski & Su Xiaolin, 2023. "Can a Vlogger Help to Build Brand Awareness? The Impact of Vloggers on Customers’ Attitude towards Brand Advertisement and Purchase Intention," Journal of Intercultural Management, Sciendo, vol. 15(1), pages 4-40, March.
• Ignatowski Grzegorz & Stopczyński Bartłomiej & Sułkowski Łukasz, 2023. "Familiness in Building the Brand Image of Family Businesses through Social Media," Journal of Intercultural Management, Sciendo, vol. 15(4), pages 105-146, December.
• Sułkowski Łukasz & Ignatowski Grzegorz & Seliga Robert & Trębska Joanna, 2023. "A Perspective on the Use of Advertising Tools in the Catholic Church in Poland," Journal of Intercultural Management, Sciendo, vol. 15(4), pages 178-199, December.
• Kiczmachowska Ewa E. & de Pourbaix Paweł & Jemielniak Dariusz, 2023. "Price Differentiation in Online and Offline Retail: An Empirical Study of Current Practices," Marketing of Scientific and Research Organizations, Sciendo, vol. 48(2), pages 1-16, June.
• Błoński Krzysztof, 2023. "Analysis of Citations and Co-Citations of the Term ‘Word of Mouth’ Based on Publications in the Field of Social Sciences," Marketing of Scientific and Research Organizations, Sciendo, vol. 48(2), pages 111-133, June.
• Mruk-Tomczak Dobrosława & Jerzyk Ewa, 2023. "Crowdfunding for University Projects Based on GOuep.pl," Marketing of Scientific and Research Organizations, Sciendo, vol. 48(2), pages 17-40, June.
• Macalik Joanna, 2023. "Personal Brand — Instructions of Use. Do Young Professionals Want and Need to be Taught Personal Branding?," Marketing of Scientific and Research Organizations, Sciendo, vol. 48(2), pages 41-60, June.
• Dziewanowska Katarzyna & Kacprzak Agnieszka, 2023. "The Influence of Engagement in Value Co-Creation on E-Learning Experience and Student Satisfaction: An Empirical Study," Marketing of Scientific and Research Organizations, Sciendo, vol. 48(2), pages 61-80, June.
• Kozielski Robert & Wilczewska Donata, 2023. "The Use of Marketing Indicators in Poland — Towards Evidence-Based Management," Marketing of Scientific and Research Organizations, Sciendo, vol. 47(1), pages 1-16, March.
• Kozielski Robert, 2023. "Marketing in the Context of Organisational Market Resilience," Marketing of Scientific and Research Organizations, Sciendo, vol. 47(1), pages 17-30, March.
• Pluta-Olearnik Mirosława & Buda Aneta, 2023. "Corporate Social Responsibility Practices in the Energy Industry — Trends of Change," Marketing of Scientific and Research Organizations, Sciendo, vol. 47(1), pages 31-48, March.
• Nwankwo Cosmas Anayochukwu & Kanyangale MacDonald Isaac, 2023. "Customer Experience Management: Analysis of Customer Retention in Restaurants in Anambra State, Nigeria," Marketing of Scientific and Research Organizations, Sciendo, vol. 49(3), pages 1-26, September.
• Czerska Iwona, 2023. "Digital Transformation in Health Care and Its Marketing Dimension," Marketing of Scientific and Research Organizations, Sciendo, vol. 49(3), pages 27-46, September.
• Mousli Liza & Larras Chafika & Bouchetara Mehdi & Iraten Sabrina, 2023. "Personal and Social Skills’ Impact on Marketing Effectiveness," Marketing of Scientific and Research Organizations, Sciendo, vol. 50(4), pages 137-164, December.
• Gregor Bogdan & Gwiaździński Emilian, 2023. "Techno-Paranoia, Techno-Fear and Narcissism as Determinants of Consumer Trust in Wearables," Marketing of Scientific and Research Organizations, Sciendo, vol. 50(4), pages 21-42, December.
• Golik-Górecka Grażyna, 2023. "Web Analytics – The Dominant Problem of Marketing Automation and Sales Funnel," Marketing of Scientific and Research Organizations, Sciendo, vol. 50(4), pages 73-92, December.
• Diouani Hela & Bechelaghem Khadidja & Graa Amel, 2023. "Young Women’s Attitude Towards Counterfeiting Cosmetics: An Empirical Study," Marketing of Scientific and Research Organizations, Sciendo, vol. 50(4), pages 93-114, December.
• Mishra Punit Kumar, 2023. "Serving Rural Market Via E-Commerce: A Study for Consumer Durables," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, vol. 45(2), pages 142-151, June.
• Konyev Anna & Dolgalova Olena & Yeshchenko Maryna, 2023. "Peculiarities of the Management of Housing and Public Utilities Under VUCA-Reality Conditions," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, vol. 45(2), pages 202-212, June.
• Lozhachevska Olena & Taranenko Artem & Raikovska Inna & Pleskach Oleksandr & Kupchyshyna Olga & Shatskaya Zorina & Puzyryova Polina, 2023. "Financial Strategy of Management for Marketing and Communication Design in Smart Economy Conditions," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, vol. 45(4), pages 314-333, December.
• Krupka Zoran, 2023. "Exploring the Influence of Sensory Marketing on Brand Perception," Naše gospodarstvo/Our economy, Sciendo, vol. 69(3), pages 45-55, September.
• Cellmer Radosław, 2023. "Local Amenities – Spatial Modelling of Market Potential Based on Open Data," Real Estate Management and Valuation, Sciendo, vol. 31(4), pages 57-64, December.
• Užar Dubravka & Filipović Jelena, 2023. "Understanding Consumers’ Intention to Purchase GI Cheeses Based on the SEM-Logit Model," South East European Journal of Economics and Business, Sciendo, vol. 18(2), pages 87-96, December.
• Brad R. Humphreys & Gary A. Wagner & John C. Whitehead & Pamela Wicker, 2023. "Willingness to pay for policies to reduce health risks from COVID‐19: Evidence from U.S. professional sports," Health Economics, John Wiley & Sons, Ltd., vol. 32(1), pages 218-231, January.
  • Brad R. Humphreys & Gary A. Wagner & John C. Whitehead & Pamela Wicker, 2022. "Willingness to pay for policies to reduce health risks from COVID-19: Evidence from U.S. professional sports," Working Papers 22-06, Department of Economics, West Virginia University.
• Jay Prag & Amanda Ishak Prag, 2023. "COVID-U:Business Lessons from a Pandemic," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13181.
• Robert J Thomas, 2023. "Finding Wisdom in Brand Tragedies:Managing Threats to Brand Equity," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13196.
• Russell S Winer & Scott A Neslin (ed.), 2023. "The History of Marketing Science," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13305.
• David M Boje (ed.), 2023. "A World Scientific Encyclopedia of Business Storytelling:Set 1: Corporate and Business Strategies of Business Storytelling(A 5-Volume Set)Volume 1: Business Storytelling in EntrepreneurshipVolume 2: H," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13336.
• Neeta Lachmandas-Sakellariou, 2023. "Stay Relevant to Stay Profitable:Service Transformation Strategies to Grow Your Customers in Unprecedented Times," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13352.
• Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), 2023. "Beyond the Dark Arts:Advancing Marketing and Communication Theory and Practice," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13403.
• Howard Pong Yuen Lam, 2023. "Marketing Research with R and Python," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13446.
• David M Boje (ed.), 2023. "A World Scientific Encyclopedia of Business Storytelling:Set 2: Methodologies and Big Data Analysis of Business Storytelling(A 5-Volume Set)Volume 1: Business True StorytellingVolume 2: Business Story," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13531.
• Ashok Charan, 2023. "The Marketing Analytics Practitioner's Guide:In 4 VolumesVolume 1: Brand and ConsumerVolume 2: Product, Advertising, Packaging, Biometrics, Price and PromotionVolume 3: Digital MarketingVolume 4: Reta," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number ac055.
• Chezy Ofir & Robert J Thomas, 2023. "Signposts for Brand Tragedies," World Scientific Book Chapters, in: Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity, chapter 1, pages 1-16, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Robert J Thomas, 2023. "Technology Myopia," World Scientific Book Chapters, in: Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity, chapter 2, pages 17-37, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Robert J Thomas, 2023. "Ruptured Loyalties," World Scientific Book Chapters, in: Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity, chapter 3, pages 39-57, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Robert J Thomas, 2023. "Bruising Viral Spirals," World Scientific Book Chapters, in: Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity, chapter 4, pages 59-79, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Robert J Thomas, 2023. "Catastrophes," World Scientific Book Chapters, in: Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity, chapter 5, pages 81-103, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Robert J Thomas, 2023. "Leadership Lost," World Scientific Book Chapters, in: Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity, chapter 6, pages 105-126, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Robert J Thomas, 2023. "Psychic Prisons," World Scientific Book Chapters, in: Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity, chapter 7, pages 127-143, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Robert J Thomas, 2023. "How Leaders Can Manage Threats to Brand Equity," World Scientific Book Chapters, in: Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity, chapter 8, pages 145-163, World Scientific Publishing Co. Pte. Ltd..
• Scott A. Neslin & Russell S. Winer, 2023. "The History of Marketing Science: Beginnings," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 1, pages 1-17, World Scientific Publishing Co. Pte. Ltd..
• Gary J. Russell, 2023. "Brand Choice Models," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 2, pages 21-48, World Scientific Publishing Co. Pte. Ltd..
• Vithala R. Rao, 2023. "Conjoint Analysis," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 3, pages 49-88, World Scientific Publishing Co. Pte. Ltd..
• Eitan Muller & Renana Peres, 2023. "Innovation Diffusion," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 4, pages 89-116, World Scientific Publishing Co. Pte. Ltd..
• Dominique M. Hanssens & Marnik G. Dekimpe, 2023. "Econometric Models," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 5, pages 117-151, World Scientific Publishing Co. Pte. Ltd..
• Steven M. Shugan, 2023. "Market Structure," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 6, pages 153-198, World Scientific Publishing Co. Pte. Ltd..
• Peter S. Fader & Bruce G. S. Hardie & Subrata Sen, 2023. "Stochastic Models of Buyer Behavior," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 7, pages 199-251, World Scientific Publishing Co. Pte. Ltd..
• Dominik Papies & Peter Ebbes & Elea McDonnell Feit, 2023. "Endogeneity and Causal Inference in Marketing," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 8, pages 253-300, World Scientific Publishing Co. Pte. Ltd..
• P. K. Kannan & Liye Ma, 2023. "AI and Machine Learning," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 9, pages 301-334, World Scientific Publishing Co. Pte. Ltd..
• Yiting Deng & Anja Lambrecht & Catherine Tucker, 2023. "Field Experiments," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 10, pages 335-362, World Scientific Publishing Co. Pte. Ltd..
• Gerard J. Tellis, 2023. "Advertising Effectiveness," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 11, pages 365-408, World Scientific Publishing Co. Pte. Ltd..
• Tülin Erdem & Joffre Swait, 2023. "Branding and Brand Equity Models," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 12, pages 409-433, World Scientific Publishing Co. Pte. Ltd..
  • Tulin Erdem & Joffre Swait, 2014. "Branding and Brand Equity Models," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 9, pages 237-260, World Scientific Publishing Co. Pte. Ltd..
• Eunkyu Lee & Richard Staelin, 2023. "Distribution Channels," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 13, pages 435-470, World Scientific Publishing Co. Pte. Ltd..
• Scott A. Neslin, 2023. "Customer Relationship Management (CRM)," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 14, pages 471-500, World Scientific Publishing Co. Pte. Ltd..
• Wendy W. Moe & David A. Schweidel, 2023. "The Internet as a Social Medium," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 15, pages 501-521, World Scientific Publishing Co. Pte. Ltd..
• Peter J. Danaher & Andrew T. Stephen, 2023. "Internet Marketing," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 16, pages 523-550, World Scientific Publishing Co. Pte. Ltd..
• Tingting Fan & Peter N. Golder & Donald R. Lehmann, 2023. "New Products Research," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 17, pages 551-593, World Scientific Publishing Co. Pte. Ltd..
• Roland T. Rust & Ming-Hui Huang, 2023. "Service Marketing Models," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 18, pages 595-622, World Scientific Publishing Co. Pte. Ltd..
• Gary L. Lilien, 2023. "Models of Organizational Buying Behavior," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 19, pages 623-648, World Scientific Publishing Co. Pte. Ltd..
• Russell S. Winer, 2023. "Pricing," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 20, pages 649-678, World Scientific Publishing Co. Pte. Ltd..
• Murali K. Mantrala, 2023. "Sales Force Productivity Models," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 21, pages 679-719, World Scientific Publishing Co. Pte. Ltd..
• Karen Gedenk & Kusum L. Ailawadi & Sunil Gupta, 2023. "Sales Promotions," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 22, pages 721-759, World Scientific Publishing Co. Pte. Ltd..
• Michel Wedel & Wayne S. DeSarbo, 2023. "Market Segmentation," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 23, pages 761-800, World Scientific Publishing Co. Pte. Ltd..
• Linda Brennan & Michaela Jackson & Krzysztof Kubacki & Lukas Parker & Divya Garg & Ella Chorazy, 2023. "Beyond the Dark Arts: Advancing Marketing and Communication Theory and Practice," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 1, pages 1-9, World Scientific Publishing Co. Pte. Ltd..
• Stephan Dahl & Jeff French, 2023. "Frameworks for Socially Responsible Marketing and Ethical Communication," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 2, pages 13-33, World Scientific Publishing Co. Pte. Ltd..
• Nicole “Nikki” Lemire-Garlic, 2023. "Emerging Technologies, Social Marketing and Ethics," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 3, pages 35-53, World Scientific Publishing Co. Pte. Ltd..
• Anne Gregory, 2023. "Metrics, Measurement and Impacts in Public Relations: Ethical Issues in a Changing Context," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 4, pages 55-77, World Scientific Publishing Co. Pte. Ltd..
• Dang Nguyen & Michaela Jackson, 2023. "Technology to the Rescue? Considerations for Behaviour Change Practitioners," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 5, pages 79-95, World Scientific Publishing Co. Pte. Ltd..
• Peter Jones, 2023. "Corporate Social Responsibility and the Sustainable Development Goals: The UK’s Four Largest Retailers," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 6, pages 97-121, World Scientific Publishing Co. Pte. Ltd..
• Jon Hewitt & Lukas Parker & Grace McQuilten & Rimi Khan, 2023. "Sustainability Chic and the Future of Fashion Marketing," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 7, pages 125-147, World Scientific Publishing Co. Pte. Ltd..
• Lukas Parker & Rob Cover & Charlotte Young & Katia Ostapets, 2023. "Culture and Health Communication: Engaging Social Media Influencers to Reach Culturally and Linguistically Diverse Communities," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 8, pages 149-166, World Scientific Publishing Co. Pte. Ltd..
• Krzysztof Kubacki & Natalia Szablewska & Dariusz Siemieniako & Linda Brennan, 2023. "Vulnerable Communities and Behaviour Change: A Case of Modern Slavery in Supply Chains," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 9, pages 167-190, World Scientific Publishing Co. Pte. Ltd..
• Sommer Kapitan, 2023. "Outrage and Activism," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 10, pages 191-208, World Scientific Publishing Co. Pte. Ltd..
• Preeya Daya & Mlenga Jere, 2023. "Communication for Diversity and Inclusion: A South African Perspective," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 11, pages 209-226, World Scientific Publishing Co. Pte. Ltd..
• David Micallef & Lukas Parker & Linda Brennan, 2023. "More than Just a Game: The Challenge of Changing Emerging Adult Behaviour by Marketing to Gamers," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 12, pages 229-247, World Scientific Publishing Co. Pte. Ltd..
• Michaela Jackson & Michael Mehmet, 2023. "Social Media and Upstream Social Marketing," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 13, pages 249-266, World Scientific Publishing Co. Pte. Ltd..
• Annika Molenaar & Eva L. Jenkins & Linda Brennan & Dickson Lukose & Melissa Adamski & Tracy A. McCaffrey, 2023. "Social Media Messaging for Health," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 14, pages 267-290, World Scientific Publishing Co. Pte. Ltd..
• Colleen E. Mills & Sussie C. Morrish, 2023. "Responding Responsibly to Crisis and Disaster: The Communication Challenges," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 15, pages 291-313, World Scientific Publishing Co. Pte. Ltd..
• Sourav Ray & Avichai Snir & Daniel Levy, 2023. "Retail pricing format and rigidity of regular prices," Economica, London School of Economics and Political Science, vol. 90(360), pages 1173-1203, October.
  • Ray, Sourav & Snir, Avichai & Levy, Daniel, 2023. "Retail Pricing Format and Rigidity of Regular Prices," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 1-1.
  • Sourav Ray & Avichai Snir & Daniel Levy, 2021. "Retail Pricing Format and Rigidity of Regular Prices," Working Paper series 21-23, Rimini Centre for Economic Analysis.
  • Sourav Ray & Avichai Snir & Daniel Levy, 2023. "Retail Pricing Format and Rigidity of Regular Prices," Working Paper series 23-10, Rimini Centre for Economic Analysis.
  • Ray, Sourav & Snir, Avichai & Levy, Daniel, 2021. "Retail Pricing Format and Rigidity of Regular Prices," MPRA Paper 110818, University Library of Munich, Germany.
  • Daniel Levy & Avichai Snir & Sourav Ray, 2021. "Retail Pricing Format and Rigidity of Regular Prices," Working Papers 2021-02, Bar-Ilan University, Department of Economics.
  • Sourav Ray & Avichai Snir & Daniel Levy, 2023. "Retail Pricing Format and Rigidity of Regular Prices," Papers 2306.17309, arXiv.org.
  • Avichai Snir & Daniel Levy, 2023. "Retail Pricing Format and Rigidity of Regular Prices," Working Papers 2023-04, Bar-Ilan University, Department of Economics.
  • Ray, Sourav & Snir, Avichai & Levy, Daniel, 2023. "Retail pricing format and rigidity of regular prices," MPRA Paper 117784, University Library of Munich, Germany, revised 29 Apr 2023.
  • Ray, Sourav & Snir, Avichai & Levy, Daniel, 2021. "Retail Pricing Format and Rigidity of Regular Prices," EconStor Preprints 246817, ZBW - Leibniz Information Centre for Economics.
• Lee, Joseph Lok-Man & Lau, Chammy Yan-Lam & Wong, Charlaine Wai-Ga, 2023. "Reexamining brand loyalty and brand awareness with social media marketing: A collectivist country perspective," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 9(2), pages 3-10.
• Zweigle, Tanja & Heinl, Jacqueline, 2023. "Potenziale und Herausforderungen des Digital Selling im B2B-Kaufentscheidungsprozess: Identifikation verschiedener Vertriebsrollen unter Berücksichtigung der Zwei-System-Theorie von Kahneman," IU Discussion Papers - Marketing & Communication 1 (Februar 2023), IU International University of Applied Sciences.
• Vogel, Henrik, 2023. "The influences of attitude toward responsible fashion consumption and environmental concern on Gen Z's CSR-driven fashion brand choice intention: Empirical evidence from Germany," IU Discussion Papers - Marketing & Communication 3 (November 2023), IU International University of Applied Sciences.
• Yusuf Öcel & Ismail Durak, 2023. "Examining the Relationship between Sensory Branding, Brand Awareness and Preference after a Blind Tasting Test: An Application on Tea Brands," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 21(1), pages 97-113.

2022

• TANASE, George Cosmin, 2022. "The application of neuromarketing in retailing and visual merchandising," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(1), pages 36-40, April.
• PURCAREA, Ioan Matei, 2022. "Agile E-Commerce Relevance Within the Expansion of the Digital Economy and the Phygital Business Models Challenged to Ensure Continuously Improved CX," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(1), pages 41-57, April.
• TANASE, George Cosmin, 2022. "Predictive Marketing: Anticipating Market Demand with Proactive Action," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(2), pages 34-39, June.
• PURCAREA, Ioan Matei, 2022. "The Future of E-Commerce, Technology Priorities and the Challenge of Metaverse," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(2), pages 40-50, June.
• TANASE, George Cosmin, 2022. "Circular Economy in the Agri-Food Sector: Opportunities and Challenges," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(3), pages 34-40, October.
• PURCAREA, Ioan Matei, 2022. "Digital Twins, Web3, Metaverse, Value Innovation and E-Commerce retail," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(3), pages 41-47, October.
• TANASE, George Cosmin, 2022. "Consumption Reduction: A Challenge For Behaviour Change in The Future," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(4), pages 32-39, December.
• PURCAREA, Ioan Matei, 2022. "E-Commerce Personalization Wanted by the Next Generation of Shoppers. Livestreaming E-Commerce, Q-commerce, Social Commerce, and the Metaverse," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 13(4), pages 40-55, December.
• Ivana First Komen & Nina Grguriæ Èop, 2022. "Naturally traditional or traditionally natural – exploring the concepts natural and traditional in marketing research," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 40(1), pages 225-246.
• Truong Thi Xuan Dao & Pham Huong Trang & Tran Duc Thanh, 2022. "The Big Five personality traits and co-production behaviour of Vietnamese tourists: An extension of the theory of planned behaviour," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 40(1), pages 97-127.
• Zia-Ur-Rehman & Muhammad Razzaq Athar & M. Mohsin Shahid & Malik Muhammad Faisal & Mareum Shehzadi, 2022. "Exploring The Serial Mediation Of Mobile App Engagement And Self Brand Connection In The Relationship Between Brand Experience And Loyalty Towards Brand," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 11(2), pages 20-30, June.
• Ozturk, Abdulkadir, 2022. "The Effect of Halal Product Knowledge, Halal Awareness, Perceived Psychological Risk and Halal Product Attitude on Purchasing Intention," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 13(1), pages 127-141, January.
• Basaran, Dogan & Ozhan Dedeoglu, Ayla, 2022. "A Qualitative Study on Secret Consumption of Alcoholic Beverages: The Case of Izmir (Gizli Alkol Tüketimi Üzerine Nitel Bir Araştırma: İzmir İli Örneği)," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 13(1), pages 143-157, January.
• Ozbek, Volkan & Tahtaci, Izay, 2022. "Factors Affecting Combi Boiler Preferences of Consumers: A Study in Context of Technology Acceptance Model (Tüketicilerin Kombi Tercihlerini Etkileyen Faktörler: Teknoloji Kabul Modeli Çerçevesinde Bi," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 13(1), pages 159-178, January.
• Ozecan, Merve & Arikan, Esra, 2022. "An Integrative Model on User Satisfaction and Continuance Intention for Using M-Banking," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 13(3), pages 465-482, July.
• Rehman, Mehak, 2022. "Impact of Customers’ Attitude Towards and Behavioural Intention to Shop at Brick-and-Mortar Stores: Moderating Role of Gender," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 13(3), pages 483-503, July.
• Temizkan, Volkan, 2022. "Investigating the Effect of Consumers' Environmental Values on Green Buying Behavior," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 13(3), pages 505-521, July.
• Yasa, Yesevi Alperen & Cop, Ruziye, 2022. "Factors Building Consumer Trust in Instagram Stores and the Influence of Trust in Instagram Stores on Purchasing Intention," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 13(4), pages 687-705, October.
• Kosar, Alaiddin & Dogrul, Umit, 2022. "Mediating Roles of the Switching Costs and Attraction of Alternatives in the Value-Satisfaction-Loyalty Chain: GSM Operators Implementation (Değer-Tatmin-Sadakat Zincirinde Değiştirme Maliyetleri ve A," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 13(4), pages 707-724, October.
• Alfarizi, Muhammad & Sari, Rini Kurnia, 2022. "Indonesian Muslim Consumers' Perspectives and Behavior on Intentions to Use Islamic Financial Products Post-Covid-19," EkBis: Jurnal Ekonomi dan Bisnis, UIN Sunan Kalijaga Yogyakarta, vol. 6(1), pages 30-43, June.
• Javier S. Lacárcel, Francisco, 2022. "Main Uses of Artificial Intelligence in Digital Marketing Strategies Linked to Tourism," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 10(3), pages 216-227.
• Shutaleva, Anna V. & Novgorodtseva , Anastasia N. & Ryapalova, Oksana S., 2022. "Self-presentation in Instagram: promotion of a personal brand in social networks," Economic Consultant, Scientific and Educational Initiative LLC, vol. 37(1), pages 27-40.
• Kolosova, Olga G., 2022. "Features of digital marketing to promote educational products," Economic Consultant, Scientific and Educational Initiative LLC, vol. 3(3), pages 24-32.
• Yulia M. Elfimova (Елфимова, Юлия), 2022. "The Role of Marketing Technologies in the Development of Russian’s Rural Tourism [Роль Маркетинговых Технологий В Развитии Сельского Туризма В России]," Science outpost (OrelSIET bulletin till No. 4(62) / 2022), Russian Presidential Academy of National Economy and Public Administration, issue 4(62), pages 4-10.
• Sabrina IRATEN & Fella BOUGUEDOUR & Mehdi BOUCHETARA & Messaoud ZEROUTI & Hachemi MAHMOUDI, 2022. "Factors Determining the Adoption of Online Shopping by the Algerian Consumer, CASE: Jumia Company," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 7(1), pages 33-48, February.
• Paul MUKUCHA & Divaries Cosmas JARAVAZA & Forbes MAKUDZA, 2022. "Towards Gender-Based Market Segmentation: The Differential Influence of Gender on Dining Experiences in the University Cafeteria Industry," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 7(2), pages 182-200, June.
• Muthya ISLAMIATY & Neneng Nurlaela ARIEF & Khrisna ARIYANTO, 2022. "Generation Z's Employer Branding and Their Correlation to the Intention to Apply for a Company," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 7(2), pages 212-227, June.
• Djalel Eddine YAHIAOUI & Sami MANSOURI & Hadia ZARAA & Lynda FADEL, 2022. "The Participation of Value Co-creation in the Development of Electronic Commerce," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 7(3), pages 292-309, October.
• Radojko LUKIC, 2022. "Analysis of Kosovo and Metohija Trade Performance," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 7(3), pages 379-391, October.
• Dina Rizkia RACHMAH & Ir. C. O. Budi Permadi ISKANDAR & Prawira Fajarindra BELGIAWAN, 2022. "Designing a Customer Journey Experience for Income Generation Tourism Industry, Case Study: Dusun Bambu," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 7(3), pages 392-404, October.
• Radojko Lukic, 2022. "Analysis of Productivity of Distribution Trade of Selective Countries of the European Union, Russia and Serbia Based on the OCRA Method," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 23(1), pages 65-79, March.
• Georgiana-Florina ILIE (POPA) & Lucian STANCIU-GORUN, 2022. "Revenue Management Strategies in the Hotel Industry during a Crisis," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 23(2), pages 256-263, May.
• Anton Theodor DIMITRIU & Raluca Andreea ION & Cristian George POPESCU, 2022. "Launching Organic Food Products on the Market. Case Study," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 23(2), pages 284-291, May.
• Radojko LUKIC, 2022. "Analysis of Investment Efficiency of Distribution Trade of Selective Countries of the European Union and Serbia on the Basis of Trust Method," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 23(3), pages 382-399, July.
• Radojko LUKIC, 2022. "Measurement and Analysis of the Dynamics of Financial Performance and Efficiency of Trade in Serbia Based on the DEA Super-Radial Model," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 23(5), pages 630-645, December.
• Art Shala & Xhevat Sopi, 2022. "Communication channels consumption across awareness building, information search and school choice - perspectives from the VET sector in Kosovo," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 23(1), pages 109-118, June.
• Hsin-Hsien Liu & Hsuan-Yi Chou, 2022. "Attribute specification effect on hedonic and utilitarian options," Australian Journal of Management, Australian School of Business, vol. 47(2), pages 322-341, May.
• Fazlul K Rabbanee & B Ramaseshan & Revadee Vyravene, 2022. "Effects of employee engagement on customer responses: Examining the mediating role of customer engagement," Australian Journal of Management, Australian School of Business, vol. 47(3), pages 539-557, August.
• Chijioke Nwachukwu & Hieu Minh Vu, 2022. "Service Innovation, Marketing Innovation and Customer Satisfaction: Moderating Role of Competitive Intensity," SAGE Open, , vol. 12(2), pages 21582440221, April.
• Thirarut Worapishet, 2022. "Creating Code Frame and Common Dimensions for Entrepreneurial Marketing Concept," Proceedings of Economics and Finance Conferences 12915570, International Institute of Social and Economic Sciences.
• Ekaterine Maglakelidze & Eka Gegeshidze & Nino Jgamadze & Irakli Malaguradze & Maia Veshaguri, 2022. "Assessing Benefits from Demand Response (DR) Program in the Different Climatic Zones of Georgia on the Example of Residential PV Installations," Proceedings of Economics and Finance Conferences 13315656, International Institute of Social and Economic Sciences.
• O?uz Ku? & Charmaine Du Plessis, 2022. "Exploring the relationship between dimensions of branded content and interactivity on twitter: a data-driven content marketing approach," Proceedings of Economics and Finance Conferences 13315662, International Institute of Social and Economic Sciences.
• Elizabeth Kempen & Lorna Christie, 2022. "Designing to Attract in an Emerging Market: Applying Behavioural Reasoning Theory to South African Consumer Reactions to an Ultra-High Temperature Milk Product Line Extension," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(14), pages 4-21.
• Beata Piatkowska, 2022. "Value Co-Creation on Public Social Media at Different Stages of the New Product Development Process. A Case Study of a Polish Clothes Manufacturer," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(14), pages 40-51.
• Ireneusz P. Rutkowski, 2022. "SucTheoretical and empirical research reveals that despite implementing new product development and management best practices, many projects fail with new product strategies. But what if failure rates," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(14), pages 52-61.
• Lovemore Chikazhe & cmakanyeza@unam.na, 2022. "Self-Perceived Job Performance as a Mediator of the Effects of Academic Satisfaction and Quality on Loyalty," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(15), pages 37-52.
• Izabela Kolaszewska & Agnieszka Kacprzak, 2022. "The Attitude of Children and Parents Towards Children Influencers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(15), pages 4-23.
• Miriam-Miri Retief & Bertha Jacobs & Ann-Marie Fiore, 2022. "Factors Influencing Young Consumers’ Impulse Intentions Toward Visiting Pop-Up Stores in South Africa," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(15), pages 53-68.
• Dagna Siuda, 2022. "The Role of Sustainable Consumption and Green Marketing in Consumers’ Purchase Decisions in the SMART Era," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 20(96), pages 215-235.
• Wojciech Grzegorczyk, 2022. "Hyper-Personalization as a Customer Relationship Management Tool in a SMART Organization," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 20(97), pages 109-126.
• Jakub Szczepkowski, 2022. "Marketing relacji w pracy brokera innowacji (Relationship Marketing in the Work of an Innovation Broker)," Research Reports, University of Warsaw, Faculty of Management, vol. 2(37), pages 48-56.
• Vincent Mabillard & Jan Mattijs, 2022. "Digitization And Co-Production Of Healthcare: Toward A Research Agenda," Working Papers CEB 21-021, ULB -- Universite Libre de Bruxelles.
• Wenqing Zhang & Liangliang Liu, 2022. "How consumers’ adopting intentions towards eco-friendly smart home services are shaped? An extended technology acceptance model," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 68(2), pages 307-330, April.
• Xiumei Ma & Yongqiang Sun & Xitong Guo & Kee-hung Lai & Doug Vogel, 2022. "Understanding users’ negative responses to recommendation algorithms in short-video platforms: a perspective based on the Stressor-Strain-Outcome (SSO) framework," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(1), pages 41-58, March.
• Mohammad Alamgir Hossain & Shahriar Akter & Shams Rahman, 2022. "Customer behavior of online group buying: an investigation using the transaction cost economics theory perspective," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1447-1461, September.
• Andreas J. Steur & Fabian Fritzsche & Mischa Seiter, 2022. "It’s all about the text: An experimental investigation of inconsistent reviews on restaurant booking platforms," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1187-1220, September.
• Aashish Argade & Arnab Kumar Laha & Anand Kumar Jaiswal, 2022. "Electronic marketplaces under conditions of oligopsony and relational marketing – an empirical exploration of electronic agricultural markets in India," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1541-1554, September.
• Chong Guan & Yu-Chen Hung & Wenting Liu, 2022. "Cultural differences in hospitality service evaluations: mining insights of user generated content," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1061-1081, September.
• Nicole Bulawa & Frank Jacob, 2022. "More than a snapshot: dynamic value-in-use emergence in e-services," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(4), pages 2471-2489, December.
• Nika Meyer (née Mozafari) & Melanie Schwede & Maik Hammerschmidt & Welf Hermann Weiger, 2022. "Users taking the blame? How service failure, recovery, and robot design affect user attributions and retention," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(4), pages 2491-2505, December.
• Emanuele Giovannetti & Mohsen Hamoudia, 2022. "The interaction between direct and indirect network externalities in the early diffusion of mobile social networking," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 12(4), pages 617-642, December.
• Devika Rani Sharma & Smitha Girija & Pratima Merugu, 2022. "Mediating Role of Perceived Health Risk on Customer Experience and Customer Satisfaction: Evidence from the Airline Industry in India During COVID-19," International Journal of Global Business and Competitiveness, Springer, vol. 17(1), pages 31-45, December.
• Faraz Sadeghvaziri & Mohammad Azimi, 2022. "Employer brand identification: investigating the concept of employer brand identification in the military context," Journal of Business Economics, Springer, vol. 92(1), pages 1-26, January.
• Filipe Sengo Furtado & Thomas Reutterer & Nadine Schröder, 2022. "The carrot and the stick in online reviews: determinants of un-/helpfulness voting choices," Journal of Business Economics, Springer, vol. 92(4), pages 565-590, May.
• Lydia Simon & Jost Adler, 2022. "Worth the effort? Comparison of different MCMC algorithms for estimating the Pareto/NBD model," Journal of Business Economics, Springer, vol. 92(4), pages 707-733, May.
• Daniel Baier & Björn Stöcker, 2022. "Profit uplift modeling for direct marketing campaigns: approaches and applications for online shops," Journal of Business Economics, Springer, vol. 92(4), pages 645-673, May.
• Philipp Aschersleben & Winfried J. Steiner, 2022. "A semiparametric approach to estimating reference price effects in sales response models," Journal of Business Economics, Springer, vol. 92(4), pages 591-643, May.
• Andreas Falke & Harald Hruschka, 2022. "Analyzing browsing across websites by machine learning methods," Journal of Business Economics, Springer, vol. 92(5), pages 829-852, July.
• Andreas Falke & Nadine Schröder & Claudia Hofmann, 2022. "The influence of values in sustainable consumption among millennials," Journal of Business Economics, Springer, vol. 92(6), pages 899-928, August.
• Lukas Isenberg & Susanne Kreiter & Roland Helm & Christian Schmitz, 2022. "Marketing control in international headquarters-subsidiary working relationships of industrial goods firms: the role of environmental context," Journal of Business Economics, Springer, vol. 92(6), pages 1035-1064, August.
• Atsuo Utaka, 2022. "Clearance sales and new product introduction," The Japanese Economic Review, Springer, vol. 73(3), pages 539-554, July.
• Qiuyi Huang & Xiaoping Zheng & Mengjie Zhang & Xiaoshuan Zhang, 2022. "Agent-based modeling of the word-of-mouth effect on promoting brand-name agricultural products," Journal of Economic Interaction and Coordination, Springer;Society for Economic Science with Heterogeneous Interacting Agents, vol. 17(3), pages 875-896, July.
• Faruk Bhuiyan & Kevin Baird & Rahat Munir, 2022. "The associations between management control systems, market orientation and CSR use," Journal of Management Control: Zeitschrift für Planung und Unternehmenssteuerung, Springer, vol. 33(1), pages 27-79, March.
• Constantinos Halkiopoulos & Dimitris Papadopoulos, 2022. "Computational Methods for Evaluating Web Technologies and Digital Marketing Techniques in the Hospitality Industry," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Andreea Claudia Şerban (ed.), Transcending Borders in Tourism Through Innovation and Cultural Heritage, pages 387-406, Springer.
• Anna Zarkada & Vassiliki Markaki, 2022. "Paused Renaissance: Factors Affecting the Athens Byzantine and Christian Museum Branding," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Andreea Claudia Şerban (ed.), Transcending Borders in Tourism Through Innovation and Cultural Heritage, pages 627-635, Springer.
• Olga V. Anton & Alexander M. Pakhalov, 2022. "Lock Me Again: The Influence of Escape Room Experiences on Visitors’ Loyalty Intentions," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Andreea Claudia Şerban (ed.), Transcending Borders in Tourism Through Innovation and Cultural Heritage, pages 913-925, Springer.
• Fernando Toro Sánchez, 2022. "Comparison of Memorable Tourist Experiences Based on Collections of Reviews from Trip Advisor: Acropolis of Athens and Royal Alcazar of Seville," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Andreea Claudia Şerban (ed.), Transcending Borders in Tourism Through Innovation and Cultural Heritage, pages 943-960, Springer.
• Evangelia Ganou & George Karavasilis & Vasiliki Vrana & Evangelos Kehris, 2022. "Online Food Ordering and Delivery Applications: An Empirical Study of the Factors Affecting Intention to Reuse," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Andreea Claudia Şerban (ed.), Transcending Borders in Tourism Through Innovation and Cultural Heritage, pages 961-975, Springer.
• Irene Kamenidou & Spyridon Mamalis & Evangelia-Zoi Bara & Ifigeneia Mylona & Stavros Pavlidis, 2022. "Segmenting the Generation Z Cohort Based on Evaluation of Hotel’s Environmental Policy," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Andreea Claudia Şerban (ed.), Transcending Borders in Tourism Through Innovation and Cultural Heritage, pages 119-132, Springer.
• Tomasz Sikora & Ewa Baranowska-Prokop, 2022. "Strategic Agility and Economic Environment’s Friendliness-Hostility in Explaining Performance of Polish SMEs in the Phase of COVID-19 Pandemic," Springer Proceedings in Business and Economics, in: Nicholas Tsounis & Aspasia Vlachvei (ed.), Advances in Quantitative Economic Research, chapter 0, pages 477-496, Springer.
• Julián Chaparro-Peláez & Ángel Hernández-García & Ángel-José Lorente-Páramo, 2022. "May I have your attention, please? An investigation on opening effectiveness in e-mail marketing," Review of Managerial Science, Springer, vol. 16(7), pages 2261-2284, October.
• Erika Graf & Denise Zessinger, 2022. "Alexa, know your limits: developing a framework for the accepted and desired degree of product smartness for digital voice assistants," SN Business & Economics, Springer, vol. 2(6), pages 1-33, June.
• Dung Phuong Hoang & Ngoc Thang Doan & Thi Hong Hai Nguyen, 2022. "An expanded model of bank reputation in the context of the Covid-19 crisis: a vietnamese contribution," SN Business & Economics, Springer, vol. 2(7), pages 1-28, July.
• Jui-Lung Chen & Siriwat Prommetta, 2022. "A Discussion on University Students’ Online Shopping Behaviors Amid the COVID-19 Pandemic," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 12(3), pages 1-1.
• David Salvador Garcia Gonzalez & Gonzalo Maldonado Guzmán & Luis Enrique Valdez Juárez & María del Carmen Martínez Serna, 2022. "Experiential, Entertainment, and Aesthetics Marketing in Cultural Brand Positioning: an Empirical Study in Aguascalientes, Mexico," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 12(6), pages 1-3.
• Osama Wagdi & Amal Seddik Afify & Atef Fathi Habib, 2022. "The impact of social media marketing activities on green consumption intention: evidence from emerging countries," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 10(1), pages 158-174, September.
• Dalia Antinienė & Rosita Lekavičienė & Aušra Rūtelionė & Beata Šeinauskienė, 2022. "Emotional intelligence training as an intervention to diminish consumer materialism," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 10(1), pages 328-343, September.
• Mária Oleárová & Beata Gavurova & Radovan Bačík & Katarina Pavlinska, 2022. "Differences between webrooming and showrooming in terms of selected consumer perception factor," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 10(1), pages 378-394, September.
• Margarita Išoraitė & Irena Alperytė, 2022. "How Blue Ocean Strategy helps innovate social inclusion," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 10(2), pages 239-254, December.
• Dainius Genys & Aušra Pažėraitė, 2022. "Mapping Lithuanian transition towards sustainable energy: sociological account on a waste-to-energy case," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 10(2), pages 527-543, December.
• Mohammad Naquibur Rahman, 2022. "Managing new product launch & development in the dynamic emerging market: A case study of Saudi Arabia," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(3), pages 317-329, March.
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• Erna Grcic-Residovic & Ensar Mekic, 2022. "The Influence Of Instagram Likes On Consumer Attitude And Purchase Intention Of E-Commerce Users In Bosnia And Herzegovina," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 20(1), pages 3-16, May.
• Claudio Arias Salazar & Adys Jordan Pantoja, 2022. "Las cooperativas agropecuarias en Cuba. La negociación y contratación de sus producciones con las empresas estatales [The agricultural cooperatives in Cuba. The negotiation and contracting of their," REVESCO: Revista de estudios cooperativos, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Escuela de Estudios Cooperativos, issue 141, pages 81817-81817.
• Olga B. Yarosh & Natalya N. Kalkova, 2022. "Scent marketing: The asymmetry of consumer perception of traditional regional products," Upravlenets, Ural State University of Economics, vol. 13(3), pages 67-79, July.
• Ali Tehci, 2022. "Academic service quality, student role and WOM communication in higher education," Upravlenets, Ural State University of Economics, vol. 13(5), pages 102-113, November.
• Radostina Prodanova, 2022. "Comparative Analysis of the Online Reputation of Class A and Class B Accommodation in Burgas," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 11(1), pages 120-129, April.
• Galina Ilieva, 2022. "The Impact of Social Media on the Destination Image Formation and Tourist Behavior," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 11(1), pages 58-66, April.
• Evgeniya Tonkova, 2022. "Distribution of Electronic Books - Models and Practices," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 11(2), pages 13-20, August.
• Violeta Peteva, 2022. "Consumer Experience and its Rethinking in the Digital World," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 11(2), pages 149-160, August.
• Todor Dyankov, 2022. "Attitudes of Future Professionals in Tourism to Change the Image of Destination Bulgaria," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 11(3), pages 153-160, December.
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• Ilian Minkov, 2022. "Manifestations Of Corporate Culture Published On The Internet Of The Construction Companies In The Varna Region," INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE "CONSTRUCTION ENTREPRENEURSHIP AND REAL PROPERTY", University of Economics - Varna, issue 1, pages 97-104.
• Teofana DIMITROVA & Trayan YOSIFOV, 2022. "Marketing Ethics on the Market of Mobile and Banking Services in Bulgaria," Business & Management Compass, University of Economics Varna, issue 3-4, pages 134-153.
• Abideen Olayinka SHODIYA & Joseph Olushola OJENIKE, 2022. "Customers` Service Skills and Customers Loyalty: Evidence from Selected Deposit Money Banks," Business & Management Compass, University of Economics Varna, issue 3-4, pages 169-192.
• Dancho Danchev, 2022. "Evolutionary Analysis Of Formal Definitions Of Marketing," An Annual Book of University of Economics - Varna, University of Economics - Varna, vol. 92(1), pages 5-72, January.
• Panwar Tapish & Khan Kalim, 2022. "SAFE: The New-Age Service Marketing Mix for the New-Age Internet-Based Services," Acta Universitatis Sapientiae, Economics and Business, Sciendo, vol. 10(1), pages 106-132, September.
• Msosa Steven Kayambazinthu, 2022. "The Impact of Corporate Social Investment on Customer Loyalty in the Gaming Industry," Business Ethics and Leadership, Sciendo, vol. 6(4), pages 38-48, December.
• Faganel Armand & Streicher Anton, 2022. "Social Marketing as a Tool for a Sustainable Municipal Waste Management," Economics and Culture, Sciendo, vol. 19(1), pages 87-97, June.
• Zatonatska Tetiana & Dluhopolskyi Oleksandr & Artyukh Tatiana & Tymchenko Kateryna, 2022. "Forecasting the Behavior of Target Segments to Activate Advertising Tools: Case of Mobile Operator Vodafone Ukraine," Economics, Sciendo, vol. 10(1), pages 87-104, June.
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• Beriz Čivić & Damir Ćilimković, 2022. "Key Features Of Brand Management And Customer Behavior In The Market Of Food Products In Bosnia And Herzegovina," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 45, pages 47-61, June.
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• Cherouk Amr Yassin, 2022. "Only memories are captured, and only footprints are left. Understanding the perception of eco-friendly hotel and tourist buying behavior," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 17(4), pages 23-39.
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• Krzysztof Soloducha, 2022. "Influencer Marketing as a Method of Solving the Crisis of Trust in Digital Content Marketing," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 634-645.
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• Zulkarnain Siregar, 2022. "Resources Based View in Destination Image and Tourist Attitude Influence on Tourist Intention through Tourist Satisfaction to Visit Cultural Heritage in Indonesia," GATR Journals jmmr292, Global Academy of Training and Research (GATR) Enterprise.
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• Nurul Labanihuda Abdull Rahman, 2022. "A Review and Bibliometric Analysis of Online Food Delivery by Using Scopus Database ," GATR Journals jmmr303, Global Academy of Training and Research (GATR) Enterprise.
• Ayanda Deliwe, 2022. "Creating consumer awareness of green products through the 6Ps of societal marketing," GATR Journals jmmr308, Global Academy of Training and Research (GATR) Enterprise.
• Florence Jacob & Virginie Pez & Pierre Volle, 2022. "Principes, modalités, apports et limites de la Design Science Research en marketing – application illustrative au pilotage des parcours clients," Post-Print hal-03481659, HAL.
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• Frantisek Pollak & Peter Markovic, 2022. "Internet Marketing," Chapters, in: Frantisek Pollak & Peter Markovic (ed.), Brand Management, IntechOpen.
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• Munyaradzi Mutsikiwa, 2022. "Perspective Chapter: The Transition from Offline to Online Marketing Strategies to Build Brand Equity," Chapters, in: Frantisek Pollak & Peter Markovic (ed.), Brand Management, IntechOpen.
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• Frantisek Pollak & Peter Markovic, 2022. "Introductory Chapter: Brand Management as Part of Corporate Identity," Chapters, in: Frantisek Pollak & Peter Markovic (ed.), Brand Management, IntechOpen.
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• BARTOSOVA Simona & POLIACIKOVA Eva & MUSOVA Zdenka, 2022. "Consumers´ Perception of Responsible Companies and Using of Cause-Related Marketing in their CSR Practice," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 02, June.
• EDU Tudor & CONSTANTINESCU Raluca, 2022. "Internet of Things (IoT) as an Instrument to Improve Business and Marketing Strategies. A Literature Review," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 02, June.
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• Jessica Jumee Kim & Kenneth C. Wilbur, 2022. "Proxies for legal firearm prevalence," Quantitative Marketing and Economics (QME), Springer, vol. 20(3), pages 239-273, September.
• Ahmed Khwaja & Nathan Yang, 2022. "Quantifying the link between employee engagement, and customer satisfaction and retention in the car rental industry," Quantitative Marketing and Economics (QME), Springer, vol. 20(3), pages 275-292, September.
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• Michal Pšurný & Irena Antošová & Jana Stávková, 2022. "Preferred Forms of Online Shopping by the Youth Generation," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 8(1), pages 84-95.
• Yusuf Arslan & Aykut Hamit Turan, 2022. "Consumers' Acceptance of Online Grocery Shopping in a Pandemic Situation: An Extended Technology Acceptance Model Perspective," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 8(2), pages 143-158.
• Dušan Mladenović & Visar Rrustemi & Sebastian Martin & Prateek Kalia & Rahul Chawdhary, 2022. "Effects of Sociodemographic Variables on Electronic Word of Mouth: Evidence from Emerging Economies," MUNI ECON Working Papers 2022-02, Masaryk University, revised Feb 2023.
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• Kateryna Kutsenko, 2022. "The Bases For The Development Of A Strategic Marketing Toolkit For An Industrial Enterprise," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 10(2), pages 54-61.
• Savica Dimitrieska & Andrijana Bojadzievska Danevska & Elena Parnardzieva Stanoevska, 2022. "Customers’ Satisfaction From E-Banking: The Case Of The North Macedonia," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 19(1), pages 96-106.
• Milen Filipov & Dinka Zlateva, 2022. "Promotion Strategies Of Electronic Nicotine Delivery Systems: An Overview," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 19(2), pages 40-47.
• Savica Dimitrieska & Tanja Efremova, 2022. "Problems Of The Generational Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 19(2), pages 48-56.
• Mustapha H. Abdullahi & Ojeleye Y. Calvin & Umar Salisu, 2022. "Social Media And Consumer Purchase Intentions In Telecomunications Sector Of Nigeria: Moderating Role Of Brand Love," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 19(2), pages 57-74.
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• Nikolay Sterev & Petya Biolcheva, 2022. "Market Mechanisms for Risk Management in Energy," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 132-141, March.
• Maryna Navalna & Оlena Isaikina, 2022. "Media Communications in Digital Day," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 429-443, September.
• Xhevat Sopi & Lulzim Rashiti, 2022. "Digital Marketing in Retail Banking – Client Attitudes Analysis," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 454-472, September.
• Elena Kostadinova, 2022. "Price Promotions – the Problematic Child of Marketing," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 485-494, September.
• Georgi Kiranchev, 2022. "Ambiguous Strategy Choice in an Economic Game D(2,2) Describing a Competition," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 495-512, September.
• Olta Nexhipi & Mario Gjoni, 2022. "Service Failure, its Recovery and Client Loyalty," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 540-551, September.
• Hristo Katrandjiev, 2022. "Searching for the Roots of Contemporary Branding: Study of Cylinder Seals from the Dawn of Ancient Egypt," Godishnik na UNSS, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 15-57, September.
• Morena Boj, 2022. "Brand Effect On Consumer Preference (The Case of Olive Oil in Albania)," Godishnik na UNSS, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 165-176, December.
• Nadya Stanoeva, 2022. "Female Image in Advertising in The Eva Magazine and Eva.Bg in 2020 – A Comparative Analysis," Godishnik na UNSS, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 177-193, December.
• Mihaela Mihaylova, 2022. "The Website as a Tool of Digital Marketing," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 142-151, March.
• Tsvetelina Vladimirova, 2022. "Analysis of the Rhetorical Figures in Food and Beverage Advertising Slogans," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 99-105, December.
• Anna Rutkowska, 2022. "Modern Neuroimaging Methods In Contemporary Neuroeconomics And Neuromanagement," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, vol. 17(2), pages 247-263, December.
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• Ehireme Boaz Agbonifoh & Christopher Ihionkhan Agbonifoh, 2022. "A Comparative Analysis Of Job Satisfaction Level In Public And Private Tertiary Institutions," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 7(special), pages 51-66, June.
• Gabriel Tuoyo Kubeyinje & Samuel Obehi Omigie, 2022. "The Influence Of Service Quality Dimensions On Customer Satisfaction In The Nigerian Banking Industry," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 7(special), pages 67-76, June.
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• Dragos Florentin Mariciuc, 2022. "Using Virtual Assistants as Relationship Marketing Instruments," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 634-641, September.
• Constantina-Alina Milos (Ilie), 2022. "Tourist Services Consumer Behavior. Specific and Perspective Elements in the Context of the Coronavirus Pandemic," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 642-650, September.
• Iulian Georgescu & Anca Antoaneta Vărzaru & Mădălina Georgiana Mangra, 2022. "The Role of Human Resources Management in the Internal Branding of Public Organizations," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 555-559, Decembrie.
• Iulian Georgescu & Anca Antoaneta Vărzaru & Mădălina Georgiana Mangra, 2022. "The Influence of Information Technologies on Public Communication Within Sports Organizations," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 560-563, Decembrie.
• Liliana Gherghina, 2022. "Study Regarding the Preferences and Attitude of Consumers for Spending Vacations in Tourist Resorts in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 574-583, Decembrie.
• Mariana Jugănaru & Iulia Maria Drăghici, 2022. "Changes in Terms of Buying Behavior Influenced by the Pandemic Period and the Economic Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 614-621, Decembrie.
• Constantina-Alina MiloÅŸ (Ilie), 2022. "Tourism Behaviour and the Transformative Power of the Pandemic – A Post-Pandemic Perspective," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 668-678, Decembrie.
• Alina PuÈ›an, 2022. "Marketing of Health Services In Pandemic Context. Case Study Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 702-708, Decembrie.
• Adrian Åžerban Comănescu, 2022. "Google Business Profile or How to Create Your Identity on Google. Steps and Requirements," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 763-768, Decembrie.
• José Manuel Fernández Polanco & à ngel Herrero Crespo, 2022. "Efecto de la información mediática acerca de la acuicultura sobre la demanda de dorada de cultivo en los establecimientos detallistas," DOCFRADIS Working Papers 2201, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jan 2022.
• Diego Gómez–Carmona & César Serrano–Domínguez & Pedro Pablo Marín–Dueñas & Juan José Mier–Terán Franco, 2022. "Análisis de la eficacia publicitaria de anuncios de vino en Facebook mediante estudio con eye-tracking," DOCFRADIS Working Papers 2203, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jul 2022.
• Paula Rodríguez–Torrico & Sonia San-Martín & Rebeca San José Cabezudo, 2022. "¿Conectamos? El marketing relacional en la era del mix de canales," DOCFRADIS Working Papers 2204, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jul 2022.
• Elena Kossmann, 2022. "Fair trade consumption: An updated systematic literature review," DOCFRADIS Working Papers 2205, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jul 2022.
• Nuria Viejo Fernández, 2023. "Showroomer, ¿enemigo o aliado?," DOCFRADIS Working Papers 2301, Catedra Fundación Ramón Areces de Distribución Comercial, revised Feb 2023.
• Alba Barrero Caballero, 2023. "Comportamiento de consumo de los millennials y estrategias comunicativas en Facebook e Instagram del sector de la moda 2016-2019," DOCFRADIS Working Papers 2303, Catedra Fundación Ramón Areces de Distribución Comercial, revised Apr 2023.
• López-Rodríguez, Campo Elías & Sandoval-Escobar, Marithza, 2022. "Tendencias de investigación en branding enfocadas al adulto mayor: análisis bibliométrico y revisión sistemática de la literatura [Trends in branding research focused on the elderly: bibliometric a," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 34(1), pages 305-327, December.
• Ortigosa Hernández, Mauricio, 2022. "Indicador de confianza empresarial en el sector construcción en México a través de un sistema de inferencia difuso [C65, L74, M31]," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 34(1), pages 415-445, December.
• Bruno F. Abrantes & Klaus Grue Ostergaard, 2022. "Digital footprint wrangling: are analytics used for better or worse? A concurrent mixed methods research on the commercial (ab)use of dataveillance," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(3), pages 187-206, September.
• Radovan Savov & Xénia Szarková, 2022. "Craft beer revolution: formation of a new segment in Slovakia," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, vol. 17(1), pages 225-246, March.
• Jalil Heidary Dahooie & Mehrdad Estiri & Mahshid Janmohammadi & Edmundas Kazimieras Zavadskas & Zenonas Turskis, 2022. "A novel advertising media selection framework for online games in an intuitionistic fuzzy environment," Oeconomia Copernicana, Institute of Economic Research, vol. 13(1), pages 109-150, March.
• Dariusz Siemieniako & Pawe³ Kaliszewski, 2022. "Factors influencing structural power dynamics in buyer-supplier relationships: a power sources framework and application of the critical incident technique," Oeconomia Copernicana, Institute of Economic Research, vol. 13(1), pages 151-179, March.
• Robert Stefko & Radovan Bacik & Richard Fedorko & Maria Olearova, 2022. "Gender-generation characteristic in relation to the customer behavior and purchasing process in terms of mobile marketing," Oeconomia Copernicana, Institute of Economic Research, vol. 13(1), pages 181-223, March.
• Dan-Cristian Dabija & Veronica Câmpian & Anna-Rebeka Pop & Raluca Bãbu?, 2022. "Generating loyalty towards fast fashion stores: a cross-generational approach based on store attributes and socio-environmental responsibility," Oeconomia Copernicana, Institute of Economic Research, vol. 13(3), pages 891-934, September.
• Nguyen, Trinh Bao Trung & Huynh, Cong Minh, 2022. "Factors of Purchase Intentions toward Foreign Products: Empirical Evidence from Vietnamese Consumers’ Perspective," MPRA Paper 111563, University Library of Munich, Germany.
• Ghori, Muhammad Ashhad & Imran, Syed Monis & Pervaiz, Javeria & Aiman, Umm e Aiman, 2022. "How Motivational Factors Affect the Online Shopping Behavior: An Insight of Developing Economy Consumers," MPRA Paper 112290, University Library of Munich, Germany.
• Ali, Syed Raza & Ali, Syed Hassan & Yasir, Muhammad & Khan, Muhammed Hamza, 2022. "Investigating The Effect of Brand’s Social Media Pages On Developing Economy Consumers Purchase Intention," MPRA Paper 112325, University Library of Munich, Germany.
• Ho, Thi Thu & Huynh, Cong Minh, 2022. "Green Purchase Intention: An Investigation from Vietnamese Young Consumers," MPRA Paper 112355, University Library of Munich, Germany.
• Dam, Duy Duc & Huynh, Cong Minh, 2022. "Factors Influencing Consumers’ Purchase Intention toward Accommodation via Lodging Websites: Evidence from Binh Duong Province of Vietnam," MPRA Paper 113517, University Library of Munich, Germany.
• Niros, Meletios & Niros, Angelica, 2022. "Effective digital loyalty strategies in services during COVID-19 pandemic: does digital adoption matter?," MPRA Paper 114025, University Library of Munich, Germany.
• Niros, Meletios & Niros, Angelica & Omri, Spyridon, 2022. "Do store atmosphere and playfulness matter during the ongoing pandemic crisis?," MPRA Paper 114026, University Library of Munich, Germany.
• Niros, Meletios & Giannakis, Damian & Niros, Angelica, 2022. "Digital marketing effects on customer repurchase intentions following the pandemic. A strategic marketing analysis of customer equity dimensions," MPRA Paper 114331, University Library of Munich, Germany.
• Benchaib, Mohamed, 2022. "The strategy of developing the domestic tourism sector in Algeria in light of the Corona pandemic," MPRA Paper 114995, University Library of Munich, Germany, revised 03 Jun 2022.
• Narang, Tanya, 2022. "Attitude, Perception And Consumer Behavior Research Of Indian Consumers Towards Vertical Farming : Can Vertical Farming Offer Sustainable Solution To India’s Booming Urban Population By 2050?," MPRA Paper 115717, University Library of Munich, Germany.
• Gayle, Philip G. & Lin, Ying, 2023. "Using demand transfer ratios to infer market impacts of new goods," Economics Letters, Elsevier, vol. 223(C).
  • Gayle, Philip & Lin, Ying, 2022. "Using Demand Transfer Ratios to Infer Market Impacts of New Goods," MPRA Paper 115749, University Library of Munich, Germany.
• Efrat, Alon, 2022. "A significant improvement was found in the Emotional stability following the training. Participating in the training changed the way people associate personality traits with Interaction management," MPRA Paper 118558, University Library of Munich, Germany.
• Barcs, Cristian & Pop, Izabela Luiza & Toader, Cezar & Ighian, Diana, 2022. "Drop-Shipping – A Business Model Without Holding Inventory: A Case Study of Online Store," MPRA Paper 118638, University Library of Munich, Germany.
• Li, Jianpei & Zhang, Wanzhu, 2022. "Behavior-based pricing and signaling of product quality," MPRA Paper 120263, University Library of Munich, Germany, revised 03 Jan 2023.
• Gallarza, Martina G. & Sánchez-Fernández, Raquel & Arteaga-Moreno, Francisco & Del Chiappa, Giacomo, 2022. "Active and reactive value dimensions: a dynamic-based perspective in the hotel sector," MPRA Paper 123171, University Library of Munich, Germany.
• Serrano-Arcos, M. Mar & Sánchez-Fernández, Raquel & Pérez-Mesa, Juan Carlos & Riefler, Petra, 2022. "Understanding the origin and evolution of affinity as a multidisciplinary concept: a conceptual approach to consumer affinity," MPRA Paper 123223, University Library of Munich, Germany.
• Vít Hinčica & Anna Svobodová & Hana Řezanková, 2022. "Consumer Perception of Quality of Clothing Products: A Lesson for the Business Sector Arising from Czech Evidence," Central European Business Review, Prague University of Economics and Business, vol. 2022(2), pages 101-121.
• Abbas Ali Rastgar & Ghazale Taheri & Hooshmand Bagheri Garbollagh & Omid Solatinejad, 2022. "Antecedents and Consequences of Consumer Hope for the Brand of Hydroderm with the Moderating Role of Brand Charisma," Central European Business Review, Prague University of Economics and Business, vol. 2022(3), pages 17-38.
• Janka Kopaničová & Dagmar Klepochová & Zuzana Francová, 2022. "Use of Netnography in Contemporary Marketing Research," Central European Business Review, Prague University of Economics and Business, vol. 2022(4), pages 111-131.
• Tantri Yanuar Rahmat Syah & Patrick Christian Alimwidodo & Lovinda Lianti & Holila Hatta, 2022. "Perceived Price as Antecedent of Satisfaction and Loyalty: Learn from Fast Food Multinational Restaurants in Indonesia," Central European Business Review, Prague University of Economics and Business, vol. 2022(4), pages 63-84.
• Petra Jílková & Jana Kotěšovcová, 2022. "Determinanty výnosnosti evropského bankovního systému v letech 2012-2019 [Determinants of European Bank Profitability in 2012-2019]," Politická ekonomie, Prague University of Economics and Business, vol. 2022(5), pages 552-573.

2021

• Nexhit Shala & Myrvete Badivuku-Pantina, 2021. "The Impact of the Vocational Secondary Education in Kosovo’s Economic Development in 2002-2017," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 118-135.
• Atallah Alhosban & Issa Altarawneh, 2021. "The Role of Management and Teamwork in Helping the Internal Auditor to Cope with IT Environment," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 159-167.
• Huynh Thi Thu Suong & Tieu Van Trang, 2021. "Adoption of Supply Chain Model to Improve Terminal Device Distribution at Mobifone: Evidence from Vietnam," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 3-18.
• Ernani Hadiyati & Ferdian Hendrasto, 2021. "Entrepreneurial Marketing Strategy of Micro, Small and Medium Enterprises in Pandemic Covid-19 Era," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 178-191.
• Rehmat Karim & Normah Abdul Latip & Azizan Marzuki & Sajjad Haider & Memoona Nelofar & Faqeer Muhammad, 2021. "The Impact of 4Ps Marketing Mix in Tourism Development in the Mountain Areas: A Case Study," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 231-245.
• Nindyta Aisyah Dwityas & Rizki Briandana & Rohana Mijan & Richard & Diah Wardhani, 2021. "eWOM and Decision Making on the Use of e-Wallet Application By Indonesian Customers," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 181-193.
• Karolina Bielawska & Magdalena Grebosz-Krawczyk, 2021. "Consumers’ Choice Behaviour Toward Green Clothing," European Research Studies Journal, European Research Studies Journal, vol. 0(2 - Part ), pages 238-256.
• Barbara Wasikowska, 2021. "Consumer Neuroscience – The Application of Selected Neurobiological Methods in Consumer Research," European Research Studies Journal, European Research Studies Journal, vol. 0(2 - Part ), pages 1153-1162.
• Ilona & Urbanyi-Popiolek & Magdalena & Klopott, 2021. "The Cost of Hosting a Ferry Port: Assessing Baltic Ferry Ports’ Negative Impact on Urban Areas and their Strategies to Mitigate it," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 1070-1080.
• Karolina Bielawska & Magdalena Grebosz-Krawczyk, 2021. "Consumers’ Choice Behaviour Toward Green Clothing," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 238-256.
• Barbara Wasikowska, 2021. "Consumer Neuroscience – The Application of Selected Neurobiological Methods in Consumer Research," European Research Studies Journal, European Research Studies Journal, vol. 0(2B), pages 1153-1162.
• Marzanna Katarzyna & Witek-Hajduk & Anna Grudecka, 2021. "Multi-Sided Digital Platforms’ Application in SMEs’ Fashion Brands Internet-Enabled International Marketing," European Research Studies Journal, European Research Studies Journal, vol. 0(3 - Part ), pages 739-748.
• Grebowiec Mariusz, 2021. "Consumer Determinants of Purchasing Decisions on the Dairy Products Market," European Research Studies Journal, European Research Studies Journal, vol. 0(3 - Part ), pages 981-992.
• Marzanna Katarzyna & Witek-Hajduk & Anna Grudecka, 2021. "Multi-Sided Digital Platforms’ Application in SMEs’ Fashion Brands Internet-Enabled International Marketing," European Research Studies Journal, European Research Studies Journal, vol. 0(3B), pages 739-748.
• Grebowiec Mariusz, 2021. "Consumer Determinants of Purchasing Decisions on the Dairy Products Market," European Research Studies Journal, European Research Studies Journal, vol. 0(3B), pages 981-992.
• Ewa Koreleska, 2021. "Management of Innovations in Organic Food Distribution and their Impact in Times of Covid-19 Pandemic and Electronic Economy in Poland," European Research Studies Journal, European Research Studies Journal, vol. 0(4 - Part ), pages 506-516.
• Joanna Holub-Iwan & Teresa Kupczyk & Grzegorz Debita & Piotr Rupa, 2021. "Leadership and Effectiveness of Incubation of Start-Ups: Research Scheme for Next Generation Stage Gate," European Research Studies Journal, European Research Studies Journal, vol. 0(4 - Part ), pages 797-818.
• Grazyna Rosa, 2021. "Customer Preferences with Regard to Correspondence from an Energy Company," European Research Studies Journal, European Research Studies Journal, vol. 0(4 - Part ), pages 43-55.
• Witek-Hajduk & Marzanna Katarzyna & Grudecka & Anna, 2021. "“Made-In” Label, Socio-Demographic Characteristics and Income as Moderators of the Brand Types in Terms of the Country-of-Brand-Origin Impact on Consumers` Purchase Intentions," European Research Studies Journal, European Research Studies Journal, vol. 0(4 - Part ), pages 634-646.
• Szwacka-Mokrzycka Joanna, 2021. "Changes in Food Consumption of Polish Households in the 21st Century," European Research Studies Journal, European Research Studies Journal, vol. 0(4 - Part ), pages 686-698.
• Ewa Koreleska, 2021. "Management of Innovations in Organic Food Distribution and their Impact in Times of Covid-19 Pandemic and Electronic Economy in Poland," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 506-516.
• Joanna Holub-Iwan & Teresa Kupczyk & Grzegorz Debita & Piotr Rupa, 2021. "Leadership and Effectiveness of Incubation of Start-Ups: Research Scheme for Next Generation Stage Gate," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 797-818.
• Grazyna Rosa, 2021. "Customer Preferences with Regard to Correspondence from an Energy Company," European Research Studies Journal, European Research Studies Journal, vol. 0(4B), pages 43-55.
• Witek-Hajduk & Marzanna Katarzyna & Grudecka & Anna, 2021. "“Made-In” Label, Socio-Demographic Characteristics and Income as Moderators of the Brand Types in Terms of the Country-of-Brand-Origin Impact on Consumers` Purchase Intentions," European Research Studies Journal, European Research Studies Journal, vol. 0(4B), pages 634-646.
• Szwacka-Mokrzycka Joanna, 2021. "Changes in Food Consumption of Polish Households in the 21st Century," European Research Studies Journal, European Research Studies Journal, vol. 0(4B), pages 686-698.
• Wioletta Wereda & Grzegorz Pokorski, 2021. "The Crucial Element of Building Safe Relations between the Enterprise and its Stakeholders: Communication through Traditional Methods and Social Media," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 511-527.
• Justyna Malysiak & Piotr Wojnarowicz, 2021. "Gord and Knights Tournament in Byczyna as an Example of History Management in Public Space – Interactive Historical Marketing and its Educational and Promotional Values," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 609-622.
• Magdalena Rzemieniak & Joanna Wyrwisz & Katarzyn Toborek, 2021. "The Relationship between Consumers‘ Characteristics and the Expectations towards a Brand‘s Value," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 264-277.
• Olha Fedirko & Tetiana Zatonatska & Tomasz Wolowiec & Stanislaw Skowron, 2021. "Data Science and Marketing in E-Commerce Amid COVID-19 Pandemic," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 3-16.
• Joanna Wyrwisz & Jacek Dziwulski, 2021. "Sustainability as a Brand Power Factor in the Women's and Men's Assessment," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 357-367.
• Karolina Werner-Lewandowsk & Piotr Lubinski & Jolanta Sloniec, 2021. "The Effect of Covid-19 on Consumer Behavior in Poland - Preliminary Research Results," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 405-416.
• Barbara Szymoniuk & Stanisław Skowron, 2021. "Explosions in Demand: An Analysis of Polish Customers` Insights," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 475-491.
• Agnieszka Walczak-Skałecka & Elena Mieszajkina, 2021. "The Influence of Start-up Capital on Building a Personal Brand," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 706-715.
• Agnieszka Bojanowska & Barbara Buraczynska & Anna Zelazna, 2021. "Customers’ Perception and Company-Customer Relationship," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 87-98.
• Wioletta Wereda & Grzegorz Pokorski, 2021. "The Crucial Element of Building Safe Relations between the Enterprise and its Stakeholders: Communication through Traditional Methods and Social Media," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 511-527.
• Justyna Malysiak & Piotr Wojnarowicz, 2021. "Gord and Knights Tournament in Byczyna as an Example of History Management in Public Space – Interactive Historical Marketing and its Educational and Promotional Values," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 609-622.
• Karolina Ertmanska, 2021. "Sustainable Consumption Among Youth Consumers," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 203-219.
• Adam Rudzewicz & Anna Strychalska-Rudzewicz, 2021. "The Influence of Brand Trust on Consumer Loyalty," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 454-470.
• Andrzej Dudek & Daria Jaremen & Izabela Michalska-Dudek & Marek Walesiak, 2021. "Analysis of Changes in Shopping Behaviour of Package Holidays Purchasers Caused by the COVID-19 Pandemic," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 691-707.
• Zdzislawa Dacko-Pikiewicz & Jacek Wodz & Karolina Walancik-Ryba & Wojciech Pikiewicz, 2021. "Remote Education during the COVID-19 Pandemic," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 112-126.
• Lukasz Wroblewski & Marek Walancik, 2021. "The Relationship Between the Inhabitants of the City Divided by the Border with Polish and Czech Cultural Institutions in the Context of Cultural Education," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 127-142.
• Grzegorz Ciechanowski, 2021. "Building the Public Image of a Leader: The Case of Politicians Visiting Polish Military Contingents," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 162-172.
• Marek Walancik & Janusz Morbitzer, 2021. "Symbols of Multiculturalism in the Public Space of a Border Town," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 960-970.
• Magdalena Rzemieniak & Joanna Wyrwisz & Katarzyn Toborek, 2021. "The Relationship between Consumers‘ Characteristics and the Expectations towards a Brand‘s Value," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 264-277.
• Olha Fedirko & Tetiana Zatonatska & Tomasz Wolowiec & Stanislaw Skowron, 2021. "Data Science and Marketing in E-Commerce Amid COVID-19 Pandemic," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 3-16.
• Joanna Wyrwisz & Jacek Dziwulski, 2021. "Sustainability as a Brand Power Factor in the Women's and Men's Assessment," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 357-367.
• Karolina Werner-Lewandowsk & Piotr Lubinski & Jolanta Sloniec, 2021. "The Effect of Covid-19 on Consumer Behavior in Poland - Preliminary Research Results," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 405-416.
• Barbara Szymoniuk & Stanisław Skowron, 2021. "Explosions in Demand: An Analysis of Polish Customers` Insights," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 475-491.
• Agnieszka Walczak-Skałecka & Elena Mieszajkina, 2021. "The Influence of Start-up Capital on Building a Personal Brand," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 706-715.
• Agnieszka Bojanowska & Barbara Buraczynska & Anna Zelazna, 2021. "Customers’ Perception and Company-Customer Relationship," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 87-98.
• Karolina Ertmanska, 2021. "Sustainable Consumption Among Youth Consumers," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 3), pages 203-219.
• Adam Rudzewicz & Anna Strychalska-Rudzewicz, 2021. "The Influence of Brand Trust on Consumer Loyalty," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 3), pages 454-470.
• Andrzej Dudek & Daria Jaremen & Izabela Michalska-Dudek & Marek Walesiak, 2021. "Analysis of Changes in Shopping Behaviour of Package Holidays Purchasers Caused by the COVID-19 Pandemic," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 3), pages 691-707.
• Zdzislawa Dacko-Pikiewicz & Jacek Wodz & Karolina Walancik-Ryba & Wojciech Pikiewicz, 2021. "Remote Education during the COVID-19 Pandemic," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 4), pages 112-126.
• Lukasz Wroblewski & Marek Walancik, 2021. "The Relationship Between the Inhabitants of the City Divided by the Border with Polish and Czech Cultural Institutions in the Context of Cultural Education," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 4), pages 127-142.
• Grzegorz Ciechanowski, 2021. "Building the Public Image of a Leader: The Case of Politicians Visiting Polish Military Contingents," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 4), pages 162-172.
• Marek Walancik & Janusz Morbitzer, 2021. "Symbols of Multiculturalism in the Public Space of a Border Town," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 4), pages 960-970.
• Hazan Güler, 2017. "Political Opposition in Turkey: An Analysis of the Oppositionist Styles of Necip Fazil Kisakurek and Nazim Hikmet Ran," European Journal of Multidisciplinary Studies Articles, Revistia Research and Publishing, vol. 2, ejms_v2_i.
• Enrico Parisio & Fabio Mongelli, 2021. "Place identity design nel quartiere San Lorenzo a Roma," ECONOMIA E SOCIET? REGIONALE, FrancoAngeli Editore, vol. 0(3), pages 103-117.
• Alexey A. Artemiev, 2021. "The Flow of Dividends to the Seller: Customs Valuation Methodology," Finansovyj žhurnal — Financial Journal, Financial Research Institute, Moscow 125375, Russia, issue 3, pages 104-115, June.
• Muhammad Tanveer & Harsandaldeep Kaur & George Thomas & Haider Mahmood & Mandakini Paruthi & Zhang Yu, 2021. "Mobile Phone Buying Decisions among Young Adults: An Empirical Study of Influencing Factors," Sustainability, MDPI, vol. 13(19), pages 1-18, September.
  • Tanveer, Muhammad & Kaur, Harsandaldeep & Paruthi, Mandakini & Thomas, George & Mahmood, Haider, 2021. "Mobile Phone Buying Decisions Among Young Adults: An Empirical Study of Influencing Factors," MPRA Paper 109251, University Library of Munich, Germany.
• Marco Antonio Ríos Ponce & María Elena Castro Rivera & Juan Francisco à lvarez Valencia, 2021. "¿Can Corporate Social Responsibility Influence Consumer Behavior?," Economia Coyuntural,Revista de temas de perspectivas y coyuntura, Instituto de Investigaciones Economicas y Sociales 'Jose Ortiz Mercado' (IIES-JOM), Facultad de Ciencias Economicas, Administrativas y Financieras, Universidad Autonoma Gabriel Rene Moreno, vol. 6(2), pages 59-90.
• KL Sharp, 2021. "Students' Attitudes towards the Use of a Virtual Learning Environment with the Presence of Advertisements: Pilot Study," GATR Journals gjbssr594, Global Academy of Training and Research (GATR) Enterprise.
• Kirsty-Lee Sharp, 2021. "A Pilot Study of Brand Loyalty in Generation Y of Technical and Vocational Education Training Colleges," GATR Journals gjbssr603, Global Academy of Training and Research (GATR) Enterprise.
• Mustika Sufiati Purwanegara, 2021. "Stakeholders' Participatory Framework in Rice Agribusiness," GATR Journals jber200, Global Academy of Training and Research (GATR) Enterprise.
• DIF Aicha, 2021. "Co-Creation Strategy, New Challenges in Entrepreneurship Education," GATR Journals jber205, Global Academy of Training and Research (GATR) Enterprise.
• Runato A. Basa�es, 2021. "Work Engagement of Public Elementary School Teachers and Organizational Support," GATR Journals jmmr263, Global Academy of Training and Research (GATR) Enterprise.
• Premruedee Jitkuekul, 2021. "Factors affecting Brand Loyalty on Green Product Consumption," GATR Journals jmmr264, Global Academy of Training and Research (GATR) Enterprise.
• Richard Fedorko, 2021. "ROPO and Reverse ROPO Effect in Gender-Generation Characteristics," GATR Journals jmmr265, Global Academy of Training and Research (GATR) Enterprise.
• Ing. Ludov�t Nasti�in, 2021. "Brand Engagement in the Light of Post Content Type on the Facebook Platform in the Selected Industry," GATR Journals jmmr266, Global Academy of Training and Research (GATR) Enterprise.
• Shelley B Beck, 2021. "Assessing SME Perceptions of Using Green Social Media Marketing," GATR Journals jmmr269, Global Academy of Training and Research (GATR) Enterprise.
• Fairuz Chowdhury, 2021. "The Impact of Culture on Impulse Buying Behavior in Bangladesh," GATR Journals jmmr270, Global Academy of Training and Research (GATR) Enterprise.
• Wenny Pebrianti, 2021. "Online Relationship Marketing and Customer Loyalty Based on Signalling Theory," GATR Journals jmmr271, Global Academy of Training and Research (GATR) Enterprise.
• Kurniawati, 2021. "The Determinant of Positive eWOM Intention: Perspective Social Media Users," GATR Journals jmmr277, Global Academy of Training and Research (GATR) Enterprise.
• ADAMOU HADJI Mohamadou, 2021. "Cameroonian Consumers' Attitude towards Tv Advertising Form and Content," GATR Journals jmmr279, Global Academy of Training and Research (GATR) Enterprise.
• Sook Fern Yeo, 2021. "COVID-19: Online Fashion Purchase Intention among Millennials," GATR Journals jmmr280, Global Academy of Training and Research (GATR) Enterprise.
• Costa Synodinos, 2021. "Generation Y students' purchase behaviour toward organic foods in South Africa," GATR Journals jmmr282, Global Academy of Training and Research (GATR) Enterprise.
• Richard Fedorko, 2021. "Gender Differences in the Perception of Selected Aspectsof Social Media as Part of Ecommerce Activities during a Pandemic," GATR Journals jmmr286, Global Academy of Training and Research (GATR) Enterprise.
• Thomas-Agnan, Christine & Laurent, Thibault & Ruiz-Gazen, Anne & Nguyen, T.H.A & Chakir, Raja & Lungarska, Anna, 2020. "Spatial simultaneous autoregressive models for compositional data: Application to land use," TSE Working Papers 20-1098, Toulouse School of Economics (TSE).
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• Youssef El Archi & Brahim Benbba, 2021. "Adoption et utilisation des outils digitaux dans les organisations touristiques : Cas de la destination Agadir," Post-Print hal-03458377, HAL.
• Marc Bourreau & Yutec Sun & Frank Verboven, 2021. "Market Entry, Fighting Brands, and Tacit Collusion: Evidence from the French Mobile Telecommunications Market," American Economic Review, American Economic Association, vol. 111(11), pages 3459-3499, November.
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• Đurđana Ozretić Došen & Ana Buljat, 2021. "Marketing Usluga Dominikanskih Muzeja U Republici Hrvatskoj," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 72(2), pages 224-248.
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• Johansson, Anders C. & Zhu, Zhen, 2021. "Reputational Assets and Social Media Marketing Activeness: Empirical Insights from China," Stockholm School of Economics Asia Working Paper Series 2021-53, Stockholm School of Economics, Stockholm China Economic Research Institute.
• Denis Klimanov & Olga Tretyak & Uri Goren & Timothy White, 2021. "Transformation of Value in Innovative Business Models: The Case of Pharmaceutical Market," Foresight and STI Governance (Foresight-Russia till No. 3/2015), National Research University Higher School of Economics, vol. 15(3), pages 52-65.
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• PURCAREA, Ioan Matei, 2021. "E-Commerce Contribution In Sustainable Development: Towards A New Era Of Safe And More Sustainable Products," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(1), pages 61-100, April.
• PURCAREA, Ioan Matei, 2021. "Digital Marketing and Ecommerce in the Digital Neo-Economy, Discovering by Learning in the New Era of Innovation, and Re-engaging the Marketing Team," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(2), pages 16-31, August.
• PURCAREA, Ioan Matei, 2021. "The Impact of Robotics on E-commerce, and the Challenge of Delivering Great CX," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(3), pages 14-39, October.
• PURCAREA, Ioan Matei, 2021. "Digital Maturity improved by Digital Marketing in Harmony with e-commerce," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(4), pages 13-24, December.
• PURCAREA, Ioan Matei, 2021. "Considerations regarding the effects of Industrie 4.0 on e-commerce," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(4), pages 34-112, December.
• Christos AMOIRADIS & Mariya STANKOVA & Efstathios VELISSARIOU & Christos Ap. LADIAS, 2021. "Sustainability Analysis Of Greece'S Promotion As A Tourism Destination," Regional Science Inquiry, Hellenic Association of Regional Scientists, vol. 0(2), pages 227-238, June.
• Karen A. Blotnicky & Amy Thurlow, 2021. "The Influence Of Public Relations And Communication Functions On Perceptions Of Organizational Success, Innovation And Reputation," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 14(1), pages 1-17.
• Alicia De la Pena De Leon & Juan Bernardo Amezcua Nunez & Juana Maria Saucedo Soto & Victoria Sofia Garcia Estrada, 2021. "Alexa: I Need Some Privacy Alexa: Necesito Privacidad," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 9(1), pages 83-93.
• Emperatriz Londono Aldana & Maria Eugenia Navas Ríos & Wilson E. Perez Rios, 2021. "Senior Citizen In Cartagena De Indias: Needs, Interests And Preferences For Clothing El Adulto Mayor En Cartagena De Indias: Necesidades, Gustos Y Preferencias Por Las Prendas De Vestir," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 14(1), pages 13-27.
• Muhammad Amiruddin Al- Farisi & Latifah Putranti & Nuraini Desty Nurmasari, 2021. "Examination Of Muslim Consumers’ Intentions To Eat At Fine Dining Restaurants," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, vol. 7(1), pages 155-180, February.
• Mohamad Isa Abd Jalil & Suddin Lada & Mohd Ashari Bakri & Zakiah Hassan, 2021. "Halal Cosmetics Repurchase Intention: The Role Of Marketing In Social Media," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, vol. 7(4), pages 629-650, November.
• Muhammad Amiruddin Al- Farisi & Latifah Putranti & Nuraini Desty Nurmasari, 2021. "Examination Of Muslim Consumers’ Intentions To Eat At Fine Dining Restaurants," Bulletin of Monetary Economics and Banking, Bank Indonesia, vol. 7(1), pages 155-180.
• Mohamad Isa Abd Jalil & Suddin Lada & Mohd Ashari Bakri & Zakiah Hassan, 2021. "Halal Cosmetics Repurchase Intention: The Role Of Marketing In Social Media," Bulletin of Monetary Economics and Banking, Bank Indonesia, vol. 7(4), pages 629-650.
• Kumari Anshu & Loveleen Gaur & Gurmeet Singh & Gurmeet Rabinder Singh, 2021. "Co-creation: Interface for Online Affective Experience and Repurchase Intention," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 20(2), pages 1-25, September.
• Kumari Anshu & Loveleen Gaur & Gurmeet Singh & Gurmeet Rabinder Singh, 2021. "Co-creation: Interface for Online Affective Experience and Repurchase Intention," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 20(2), pages 161-185, September.
• A. Arun Kumar & Ebad Ur Rahman & T. Sowmyya, 2021. "Inclination o f Indian Youth Towards Video Streaming Platforms," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 20(3), pages 233-247, December.
• Neha Rani & Dr. Anuj Goel, 2021. "Impact of Diversity Management Practices on Performance of Teachers in Higher Education Sector," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 16(1), pages 36-41, April.
• MIHĂIȚĂ Niculae & COMAN Iuliana, 2021. "Investigating the Decision Process of Artwork Acquisition Before and During the COVID Pandemic," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 02, June.
• Erkan Bil & Erkan Özdemir, 2021. "The effect of technological innovation capabilities on companies' innovation and marketing performance: A field study on Technopark companies in Turkey," JOURNAL OF LIFE ECONOMICS, Holistence Publications, vol. 8(3), pages 361-378, July.
• Nilsun Sarıyer, 2021. "Detection of consumers' cynical behaviors with netnography," JOURNAL OF LIFE ECONOMICS, Holistence Publications, vol. 8(4), pages 485-497, October.
• Khalil Israfilzade, 2021. "Conversational marketing as a framework for interaction with the customer: Development & validation of the conversational agent's usage scale," JOURNAL OF LIFE ECONOMICS, Holistence Publications, vol. 8(4), pages 533-546, October.
• Petra Jílková & Petra Králová, 2021. "Digital Consumer Behaviour and eCommerce Trends during the COVID-19 Crisis," International Advances in Economic Research, Springer;International Atlantic Economic Society, vol. 27(1), pages 83-85, February.
• Raoul Kübler & Rouven Seifert & Michael Kandziora, 2021. "Content valuation strategies for digital subscription platforms," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 45(2), pages 295-326, June.
• Nicoletta Buratti & Giorgia Profumo & Luca Persico, 2021. "The impact of market orientation on university spin-off business performance," Journal of International Entrepreneurship, Springer, vol. 19(1), pages 104-129, March.
• Dan Yavorsky & Elisabeth Honka & Keith Chen, 2021. "Consumer search in the U.S. auto industry: The role of dealership visits," Quantitative Marketing and Economics (QME), Springer, vol. 19(1), pages 1-52, March.
• Pradeep K. Chintagunta & Junhong Chu, 2021. "Geography as branding: Descriptive evidence from Taobao," Quantitative Marketing and Economics (QME), Springer, vol. 19(1), pages 53-92, March.
• Hui Li, 2021. "Are e-books a different channel? Multichannel management of digital products," Quantitative Marketing and Economics (QME), Springer, vol. 19(2), pages 179-225, June.
• Caio Waisman, 2021. "Selling mechanisms for perishable goods: An empirical analysis of an online resale market for event tickets," Quantitative Marketing and Economics (QME), Springer, vol. 19(2), pages 127-178, June.
• Wayne Taylor & Brett Hollenbeck, 2021. "Leveraging loyalty programs using competitor based targeting," Quantitative Marketing and Economics (QME), Springer, vol. 19(3), pages 417-455, December.
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• Günter J. Hitsch & Ali Hortaçsu & Xiliang Lin, 2021. "Prices and promotions in U.S. retail markets," Quantitative Marketing and Economics (QME), Springer, vol. 19(3), pages 289-368, December.
• Peter Landry, 2021. "Keywords, limited consideration, and organic product listings," Quantitative Marketing and Economics (QME), Springer, vol. 19(3), pages 505-566, December.
• Robert Donnelly & Francisco J.R. Ruiz & David Blei & Susan Athey, 2021. "Counterfactual inference for consumer choice across many product categories," Quantitative Marketing and Economics (QME), Springer, vol. 19(3), pages 369-407, December.
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• Hámori, Balázs, 2021. "A figyelem ökonómiája. A vevők meghódításának új módszerei és csatornái [Economy of attention - new methods and channels for receiving customers]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(1), pages 96-124.
• Cesar Norabuena Mendoza & Antonio Huamán Osorio & Edwin Ramirez Asis, 2021. "Modelo de Ecuaciones Estructurales (Con estimación PLS) basado en calidad de servicio y lealtad del Cliente de las Cajas Rurales Peruanas," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 18, pages 3-14, July-Dece.
• Yiquan Gu & Leonardo Madio & Carlo Reggiani, 2022. "Data brokers co-opetition [The impact of big data on firm performance: an empirical investigation]," Oxford Economic Papers, Oxford University Press, vol. 74(3), pages 820-839.
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• Doina Gurita, 2021. "Brand Identity. The Echo of Mental Associations," Anuarul Universitatii „Petre Andrei” din Iasi / Year-Book „Petre Andrei” University from Iasi, Fascicula: Drept, Stiinte Economice, Stiinte Politice / Fascicle: Law, Economic Sciences, Political Scien, Editura Lumen, Department of Economics, vol. 28, pages 174-188, December.
• Doina Gurita, 2021. "Studies Regarding Placebo and Nocebo Effect in Marketing," Anuarul Universitatii „Petre Andrei” din Iasi / Year-Book „Petre Andrei” University from Iasi, Fascicula: Drept, Stiinte Economice, Stiinte Politice / Fascicle: Law, Economic Sciences, Political Scien, Editura Lumen, Department of Economics, vol. 28, pages 189-196, December.
• Cloos, Janis & Mohr, Svenja, 2022. "Acceptance of data sharing in smartphone apps from key industries of the digital transformation: A representative population survey for Germany," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
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• saeedi , fatemeh & danaei , abolfazl & zargar , seyyed mohammad, 2021. "A Stepwise Model of Customer Experience Management for Iranian ICT Sector," Journal of Money and Economy, Monetary and Banking Research Institute, Central Bank of the Islamic Republic of Iran, vol. 16(1), pages 115-134, March.
• Edward T. Vieira, Jr. & Susan Grantham & Susan D. Sampson, 2021. "Corporate Social Responsibility and Its Reporting From a Management Control System Perspective," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 19(2 (Summer), pages 127-144.
• Tamás Sikos T. & Vanda Papp & András Kovács, 2021. "Panic Buying in Hungary During Covid-19 Pandemic," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 17(01), pages 53-65.
• Bart J. Bronnenberg & Jean-Pierre H. Dubé & Joonhwi Joo, 2021. "Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry," NBER Working Papers 28618, National Bureau of Economic Research, Inc.
• Diego Aparicio & Zachary Metzman & Roberto Rigobon, 2021. "The Pricing Strategies of Online Grocery Retailers," NBER Working Papers 28639, National Bureau of Economic Research, Inc.
• Ariel Pakes & Jack R. Porter & Mark Shepard & Sophie Calder-Wang, 2021. "Unobserved Heterogeneity, State Dependence, and Health Plan Choices," NBER Working Papers 29025, National Bureau of Economic Research, Inc.
• Katherine Meckel & Bradley Shapiro, 2021. "Depression and Shopping Behavior," NBER Working Papers 29462, National Bureau of Economic Research, Inc.
• Savica Dimitrieska & Tanja Efremova, 2021. "Colors In The International Marketing," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 9(1), pages 78-86.
• Savica Dimitrieska & Tanja Efremova, 2021. "Loyalty Programs: Do Companies Really Make Consumers Loyal?," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 9(2), pages 23-32.
• Savica Dimitrieska & Tanja Efremova, 2021. "The Effectiveness Of The Influencer Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 18(1), pages 109-118.
• Dinka Zlateva, 2021. "Building Consumer Engagement Through Content Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 18(1), pages 119-127.
• Elena Stavrova & Dinka Zlateva & Lubomira Pinelova, 2021. "The Digital Transformation In The Service Of Business," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 18(1), pages 128-136.
• Milen Filipov, 2021. "Branding A City With Film Festivals," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 18(1), pages 137-143.
• Rosa‐Branca Esteves & Qihong Liu & Jie Shuai, 2022. "Behavior‐based price discrimination with nonuniform distribution of consumer preferences," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 31(2), pages 324-355, April.
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• Olena Vynogradova & Nadiia Pysar & Nina Drokina & Olga Lytvynova & Iryna Sovershenna, 2021. "Critical evaluation of the sustainabile development principles within the fashion business model components for early-stage company," Technology audit and production reserves, Socionet;Technology audit and production reserves, vol. 3(4(59)), pages 12-17.
• Alvin J. Silk & Ernst R. Berndt, 2021. "Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era," Foundations and Trends(R) in Marketing, now publishers, vol. 15(1), pages 1-85, September.
• Otilia-Elena Platon, 2021. "Sensory Marketing during COVID-19 - Creating a Multisensory Experience for Online Shopping," Global Economic Observer, "Nicolae Titulescu" University of Bucharest, Faculty of Economic Sciences;Institute for World Economy of the Romanian Academy, vol. 9(2), pages 127-132, December.
• Lyubomir Lyubenov, 2021. "A Study of the Yield of Honey in Farms from North-Eastern Bulgaria," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 640-653, December.
• Violeta Galabova, 2021. "The Electronic Market Place as a Key Business Model in Trade," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 265-278, April.
• Violeta Galabova, 2021. "The Electronic Market Place as a Key Business Model in Trade," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 265-278, April.
• Alexander Hristov, 2021. "Theoretical Foundations of the First Purchase in Marketing," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 5, pages 1-13–29, December.
• Strâmbu-Dima Andreea, 2021. "Small Agrifood Producers Reaching the Consumers: Challenges and Solutions from a Marketing Perspective," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 03, September.
• Adam Rudzewicz & Andrzej Kowalkowski, 2021. "Customer Manipulation In A Retail Outlet And The Customer'S Purchasing Decisions," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, vol. 16(2), pages 279-293, December.
• Daniel Kvíčala & Halina Starzyczná, 2021. "Loajalita zákazníků v e-commerce," Working Papers 0070, Silesian University, School of Business Administration.
• Andreia Schneider & Silvia Anghel-Vlad & Lucia Negruţ & Gheorghe Goje, 2021. "Tourists’ Motivations For Visiting Dark Tourism Sites. Case Of Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 140-150, July.
• Corneliu Benţe, 2021. "Service Quality In Insurance Companies," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 171-176, July.
• Polixenia Aurora Roman (Pareşcura), 2021. "The Role Of Telemedicine And Digitalization In The Paradigm Shift Of Medical Services In Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 378-387, July.
• Mihai Stoica, 2021. "Green Marketing Communication Strategies: An Integrative Literature Review," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 388-396, July.
• Naiana Å¢ARCÄ‚, 2021. "The Way In Which Bihor County'S Mountain Guesthouses Are Using Social Media To Attract Customers," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 30(2), pages 404-409, December.
• Adela-Laura POPA & Dinu Vlad SASU & Teodora Mihaela TARCZA, 2021. "Investigating The Importance Of Customer Lifetime Value In Modern Marketing - A Literature Review," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 30(2), pages 410-416, December.
• Miruna Diana MOZA, 2021. "Digital Promotion For Hotels Of Bä‚Ile Felix- Vã‚Rtop Resorts. Content Quality Analysis," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 30(2), pages 95-104, December.
• Ghada M Ismail & Fariz Huseynov & Pankaj K Jain & Thomas H McInish, 2021. "Brand Equity, Earnings Management, and Financial Reporting Irregularities [Measuring brand equity across products and markets]," The Review of Corporate Finance Studies, Society for Financial Studies, vol. 10(2), pages 402-435.
• Nikolai Roussanov & Hongxun Ruan & Yanhao Wei & Stijn Van Nieuwerburgh, 2021. "Marketing Mutual Funds," The Review of Financial Studies, Society for Financial Studies, vol. 34(6), pages 3045-3094.
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• Ermal Haxhiaj & Bia Çera, 2021. "BlockChain (BC), Technology Notary in Data Driven Marketing (DDM) Contracts," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 108-118, August.
• Gabriela-Liliana Cioban & Mihaela Coca (Sarafescu), 2021. "Equestrian Tourism," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 255-260, August.
• Stefan Catana & Sorin-George Toma, 2021. "Marketing Mix in Healthcare Services," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 485-489, August.
• Gabriel Dinu & Loredana Dinu & Jeanina Ciurea, 2021. "The Impact of the COVID-19 Pandemic on Electronic Commerce in Resita," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 506-514, August.
• Cristina Dragomir & Simona Luize Utureanu, 2021. "Artificial Intelligence Tools for Maritime Business Development in the Algorithmic Age," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 515-522, August.
• Alexandru Grigoras, 2021. "Social Media and Public Universities. Theoretical Aspects," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 530-534, August.
• Mariana Juganaru & Ruxandra Florentina Firica, 2021. "Modern Means of Promoting Flower Sales in ConstanÈ›a," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 552-558, August.
• Nicoleta Andreea Neacsu & Anca Madar, 2021. "Quality Strategies Applied on the Market of Integrated Security Systems," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 630-636, August.
• Raluca-Giorgiana Chivu (Popa), 2021. "The Role of Marketing in Luxury Tourism: A Case Study on the Structures of Tourist Reception in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 636-645, December.
• Raluca-Giorgiana Chivu (Popa) & Bianca-Cristiana Voicu & IonuÈ›-Claudiu Popa, 2021. "Marketing Through Social Networks - Analysis of the Presence in Social Media of Romanian Consumers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 646-652, December.
• Denisa Adriana Dragoi, 2021. "Facial Coding as a Neuromarketing Technique: An Overview," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 681-687, December.
• Denisa Adriana Dragoi, 2021. "Methods, Instruments and Scales Used for Country Image Measurement: A Literature Review," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 688-698, December.
• Liliana Gherghina, 2021. "Study on the Students’ Opinion on the Educational Offer of a Bachelor’s Degree Program in Business Administration," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 717-727, December.
• Liliana Gherghina, 2021. "The Opinion of Business Administration Graduates on the Skills Acquired During Undergraduate Studies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 728-736, December.
• Catalin Gradinaru & Sorin-George Toma & Stefan-Alexandru Catana, 2021. "Marketing Simulations in Education: A Brief Overview for the Markstrat Simulator," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 737-742, December.
• Mariana Juganaru & Razvan Andronache & Ruxandra Florentina Mihutiu (Firica), 2021. "Using Digital Marketing to Study Customer Behavior," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 773-778, December.
• Mariana Juganaru & Razvan Andronache & Ruxandra Florentina Mihutiu (Firica), 2021. "Using Digital Marketing for Product Development and Communication Strategies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 779-786, December.
• Anca Madar & Nicoleta Andreea Neacsu, 2021. "What Do Consumers Know About the Relationship Between Soft Drinks and Their Health?," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 787-796, December.
• Andreea-Daniela Moraru & Margareta Ilie, 2021. "Towards Sustainability in Banking Services Development. Customer Satisfaction with Banking Services – Influences and Perspectives," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 842-848, December.
• Claudiu-Catalin Munteanu & Adina Cristea, 2021. "A Methodological Approach for the Journey through Real-Time Marketing: From Customer Journey Analytics to Personalization Engines," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 849-855, December.
• Oana Petrisor-Mateut, 2021. "The Evolution of Real Estate Markets in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 856-864, December.
• Oana Petrisor-Mateut, 2021. "The Influence of the Exchange Rate on the Real Estate Market," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 865-869, December.
• Adrian Serban Comanescu, 2021. "Post-pandemic Challenges and Evolutions for the Romanian E-Commerce Market," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 886-892, December.
• Mihai Stoica, 2021. "Green Brand Positioning as a Strategy to Guide the Green Marketing Mix: A Perspective on the Organic Food Supply Chain," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 900-910, December.
• María Alesanco Llorente & Eva Reinares Lara & Cristina Olarte-Pascual & Jorge Pelegrín Borondo, 2021. "Mobile-assisted-showroomer: modelo cognitivo–afectivo–normativo–conativo de comportamiento en la tienda física de moda," DOCFRADIS Working Papers 2101, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jan 2021.
• Alicia Izquierdo–Yusta & María Pilar Martínez–Ruiz & Héctor Hugo Pérez–Villarreal, 2021. "Studying the impact of food values, subjective norms and brand love on loyalty: findings obtained at fast food restaurants in Mexico," DOCFRADIS Working Papers 2103, Catedra Fundación Ramón Areces de Distribución Comercial, revised Mar 2021.
• Elisa Garrido–Castro & Francisco J. Torres–Ruiz & Eva M. Murgado–Armenteros, 2021. "El conocimiento del consumidor como variable clave del comportamiento. Propuesta de un modelo de gestión," DOCFRADIS Working Papers 2106, Catedra Fundación Ramón Areces de Distribución Comercial, revised Dec 2021.
• Jürgen Neumann, 2021. "When Biased Ratings Benefit the Consumer - An Economic Analysis of Online Ratings in Markets with Variety-Seeking Consumers," Working Papers Dissertations 77, Paderborn University, Faculty of Business Administration and Economics.
• Jürgen Neumann & Dominik Gutt & Dennis Kundisch, 2021. "Reviewing from a Distance: Uncovering the Negativity Bias of Psychological Distance in Online Word-of-Mouth," Working Papers Dissertations 78, Paderborn University, Faculty of Business Administration and Economics.
• Otto Bartok & Vratislav Kozák & Radka Bauerová, 2021. "Online grocery shopping: the customers´ perspective in the Czech Republic," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, vol. 16(3), pages 679-695, September.
• Roman Skalicky & Tomas Meluzin & Marek Zinecker, 2021. "Brand valuation: an innovative approach based on the risk difference," Oeconomia Copernicana, Institute of Economic Research, vol. 12(1), pages 159-191, March.
• Sherry He & Brett Hollenbeck & Davide Proserpio, 2022. "The Market for Fake Reviews," Marketing Science, INFORMS, vol. 41(5), pages 896-921, September.
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• Ali, Mazhar & Amir, Dr.Huma & Shamsi, Dr.Aamir, 2021. "Consumer Herding Behavior in Online Buying: A Literature Review," MPRA Paper 107435, University Library of Munich, Germany.
• Ong, David, 2021. "Predicting choice-averse and choice-loving behaviors in a field experiment with actual shoppers," Journal of Economic Behavior & Organization, Elsevier, vol. 188(C), pages 46-71.
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• Giroldo, Renato & Hollenbeck, Brett, 2021. "Concentration, Retail Markups, and Countervailing Power: Evidence from Retail Lotteries," MPRA Paper 109039, University Library of Munich, Germany.
• Muhammad Tanveer & Harsandaldeep Kaur & George Thomas & Haider Mahmood & Mandakini Paruthi & Zhang Yu, 2021. "Mobile Phone Buying Decisions among Young Adults: An Empirical Study of Influencing Factors," Sustainability, MDPI, vol. 13(19), pages 1-18, September.
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• Jawaid, Muhammad Hassan & Karim, Emadul, 2021. "Factors Affecting Consumer Buying Behavior in E-Commerce Business during Outbreak of Covid-19: A Case Study on Top E-Commerce Websites," MPRA Paper 110476, University Library of Munich, Germany.
• Abdelmaged, Mohamed Adel Mahmoud, 2021. "Implementation of Virtual Reality in Healthcare, Entertainment, Tourism, Education, and Retail Sectors," MPRA Paper 110491, University Library of Munich, Germany.
• Khan, Shahzaib Sattar & Karim, Emadul, 2021. "“Factors Influencing Consumer Purchase Intentions in buying Honda City in Karachi, Pakistan”," MPRA Paper 110807, University Library of Munich, Germany.
• Ray, Sourav & Snir, Avichai & Levy, Daniel, 2023. "Retail Pricing Format and Rigidity of Regular Prices," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 1-1.
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• Sann, Marisa & Siegfried, Patrick, 2021. "Die Gelegenheiten und Bedrohungen des Omnichannels im Hinblick auf die logistischen Herausforderungen der Möbelbranche [The opportunities and threats of the Omnichannel in terms of the logistical c," MPRA Paper 111395, University Library of Munich, Germany, revised 01 Feb 2021.
• Efrat, Alon, 2021. "The interrelationship amid characteristics of flexibility and bargaining style with the perceived value gained amongst negotiators in the Hi-Tech business sector," MPRA Paper 118537, University Library of Munich, Germany.
• Sánchez-Fernández, Raquel & Jiménez-Castillo, David, 2021. "How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value," MPRA Paper 123159, University Library of Munich, Germany.
• Anna Dewalska-Opitek & Magdalena Hofman-Kohlmeyer, 2021. "Players as Prosumers - How Customer Engagement in Game Modding May Benefit Computer Game Market," Central European Business Review, Prague University of Economics and Business, vol. 2021(1), pages 77-97.
• Marián Čvirik, 2021. "The Impact of Consumer Ethnocentrism and the Patriotism on Judgement for Selected Domestic Products: The Case of Slovakia," Central European Business Review, Prague University of Economics and Business, vol. 2021(3), pages 1-17.
• Adéla Langerová & Halina Starzyczná & Šárka Zapletalová, 2021. "Using the Analytical Part of CRM in Small and Medium-Sized Enterprises in the Czech Republic," Central European Business Review, Prague University of Economics and Business, vol. 2021(3), pages 67-89.
• Robert Clark & Yiran Gong, 2021. "Why Do Some New Products Fail? Evidence from the Entry and Exit of Vanilla Coke," Working Paper 1475, Economics Department, Queen's University.
• Stich, Lucas & Spann, Martin & Schmidt, Klaus M., 2022. "Paying for open access," Journal of Economic Behavior & Organization, Elsevier, vol. 200(C), pages 273-286.
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• TANASE, George Cosmin, 2021. "Global Retail Trends: Rethinking The Strategy Of Doing Business," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(4), pages 27-31, January.
• PURCAREA, Ioan Matei, 2021. "The Disrupted Retail and the Innovative Technology: Connecting Data..," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(4), pages 32-42, January.
• TANASE, George Cosmin, 2021. "The New Customer Path In The Connectivity And Digitalization Age," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(1), pages 27-31, April.
• PURCAREA, Ioan Matei, 2021. "E-Commerce Retailers Competition, Digital Technology and the Fast-Approaching Future of a New Standard Consisting of Cryptocurrency s Commercial Us," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(1), pages 32-50, April.
• TANASE, George Cosmin, 2021. "Augmented Marketing: Delivering Tech-Empowered Human Interaction," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(2), pages 28-32, August.
• PURCAREA, Ioan Matei, 2021. "The Growth of E-Commerce, Disruptive Technologies and Marketers Conversational Strategy," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(2), pages 33-43, August.
• TANASE, George Cosmin, 2021. "The Increasing Adoption of Electric Vehicles (EVs) in The Last-Mile Delivery Operations," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(3), pages 33-37, November.
• PURCAREA, Ioan Matei, 2021. "The Effects of Industrie 4.0 on e-commerce," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(3), pages 49-172, November.
• TANASE, George Cosmin, 2021. "Global Supply Crisis: Challenges & Ways to Overcom," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(4), pages 32-37, December.
• PURCAREA, Ioan Matei, 2021. "E-commerce, Q-commerce, New Technologies and Omnichannel Consumers Personalized Experience," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(4), pages 38-51, December.
• Victor Danciu, 2021. "Adapting and Modernizing the Post-Covid Marketing Policy Under the Impact of Consumption Challenges," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 24(79), pages 2-21, March.
• Katarina Borisavljeviæ & Gordana Radosavljeviæ, 2021. "Application of logistics model in analysing relationship marketing in travel agencies," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 39(1), pages 87-112.
• Damir Dobriniæ & Iva Gregurec & Dunja Dobriniæ, 2021. "Examining the factors of influence on avoiding personalized ads on Facebook," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 39(2), pages 401-428.
• Abdul Rehman Tahir, 2021. "Mpact Of Green Marketing On Consumer Purchase Intention," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 10(2), pages 76-84, June.
• Aasir Ali & Nain Tara & Nosheen Nawaz & Nadim Rafi, 2021. "Exploring The Role Of Mobile Marketing As A Blessing Or Curse: A Case Study Of Pakistan," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 10(4), pages 56-63, December.
• Nirmal Ravi Kumar, Kotamraju & Chandra Babu, Suresh & Mohan Reddy Maligireddy, Jagan, 2021. "Impact of Market Reforms on Technology Adoption and Profitability: The Case of Tomato Farmers in India," Asian Journal of Applied Economics/ Applied Economics Journal, Kasetsart University, Faculty of Economics, Center for Applied Economic Research, vol. 28(2), pages 1-20, December.
• Bulut, Cagri & Aydogan, Sefer, 2021. "Service Quality in Private Secondary Schools: Extension to EduQUAL with a case from Turkey," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 12(1), pages 145-155, January.
• Cavdar Aksoy, Nilsah & Tumer Kabadayı, Ebru & Kocak Alan, Alev & Ermehan, Coskun, 2021. "A Current Approach to Understand Customers: A Literature Review on Customer Engagement (Müşteriyi Anlamada Güncel Bir Yaklaşım: Müşteri İlginliği Üzerine Bir Literatür Taraması)," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 12(1), pages 197-217, January.
• Kose, Sirin Gizem & Ozer Cizer, Ece, 2021. "The Relationship between Experiential Marketing, Customer Satisfaction and Customer Loyalty: A Research in the Smartphone Industry (Deneyimsel Pazarlamanın Müşteri Memnuniyeti ve Müşteri Sadakati ile ," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 12(1), pages 219-232, January.
• Eren, Berrin Arzu, 2021. "Tüzel Müşterilerin Ana Bankalarına Yönelik Sadakat ve Ağızdan Ağıza Pazarlama Davranışını Belirleyen Unsurlar: Ankara Örneklemi (Factors Determining Loyalty and Word-of-Mouth Marketing Behavior of Cor," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 12(2), pages 419-442, April.
• Sayan, Zafer, 2021. "Marka İmajının Satın Alma Niyetine Etkisinde Müşteri Tatmininin Aracı Rolü: Üniversite Öğrencileri Üzerine Bir Araştırma (The Mediating Role of Customer Satisfaction in the Effect of Brand Image on Pu," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 12(2), pages 459-468, April.
• Simsek, Merve & Akin, Eyup, 2021. "An Examination of Football Fans on the Basis of Customer Loyalty and Consumer Behavior (Futbol Taraftarlığının Müşteri Sadakati ve Tüketici Davranışı Temelinde İncelenmesi)," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 12(3), pages 669-684, July.
• Yildirir, Suleyman Can, 2021. "The Effects of Social Marketing Activities on Purchasing Behaviour (Sosyal Pazarlama Faaliyetlerinin Satın Alma Davranışına Etkisi)," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 12(3), pages 685-703, July.
• Salvarli, Mustafa Seckin & Kartal, Burak, 2021. "The Role of Brand Personality in the Relationship Between Social Media Marketing Activities and Purchase Intention: A Literature Research (Sosyal Medya Pazarlama Aktiviteleri ile Satın Alma Niyeti Ara," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 12(3), pages 705-716, July.
• Akcay, Gamze & Ozdemir, Erkan, 2021. "Consumer Cynicism towards The Service Sector: A Study in terms of Demographic Characteristics (Hizmet Sektörüne Yönelik Tüketici Sinizmi: Demografik Özellikler Açısından Bir Araştırma)," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 12(4), pages 855-870, October.
• Vlados, Charis & Chatzinikolaou, Dimos, 2021. "Nation branding, in what context? Spatial competitiveness and attractiveness," DUTH Research Papers in Economics 7-2021, Democritus University of Thrace, Department of Economics.
• Gil Cordero, Eloy & Rondan Cataluña, Francisco Javier & Rey Moreno, Manuel, 2021. "Análisis regional de la marca distribuidor en compras online," INVESTIGACIONES REGIONALES - Journal of REGIONAL RESEARCH, Asociación Española de Ciencia Regional, issue 49, pages 157-169.
• Giner Sánchez, David & Celdrán Bernabeu, Marco Antonio, 2021. "El escenario Smart y sus derivadas en la estrategia de marketing online de los destinos turísticos. El caso de la Comunitat Valenciana," INVESTIGACIONES REGIONALES - Journal of REGIONAL RESEARCH, Asociación Española de Ciencia Regional, issue 51, pages 107-127.
• Novoselova, Olga, 2021. "Industrial Tourism As A Means Of “Made In China” Reputation Improvement," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 9(1), pages 61-72.
• MUNTEANU, George Marius & CREȚOIU, Raluca Ionela, 2021. "Peculiarities Of The Consumption Behaviour On The Real Estate Market In Romania In The Context Of The Covid-19 Pandemic," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 21(2), pages 217-229.
• Hikmat , KAMILOV, 2021. "The effect of brand trust, brand satisfaction and customer value on consumers' brand loyalty: in the context of Azerbaijan and foreign brands," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 21(3), pages 71-87.
• Ostapenko , Roman I., 2021. "Strategies for attracting foreign authors to a new journal," Economic Consultant, Scientific and Educational Initiative LLC, vol. 36(4), pages 26-32.
• Radygina, Evgeniya G., 2021. "Marketing relations in online advertising," Economic Consultant, Scientific and Educational Initiative LLC, vol. 36(4), pages 33-41.
• Sarimehmet, Ayse Sarimehmet & Aydin, Samet, 2021. "Branding Of Private Label Products By Product Category: A Model Suggestion For Fmcg Market," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 12(1), pages 19-31.
• Stere STAMULE, 2021. "Consumer Ethnocentrism: a Concept to Support the Increase the Economic Resilience of a Market," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 22(1), pages 28-46, January.
• Mihai C. ORZAN & Adina I. ZARA & Stefan C. CAESCU & Mihaela E. CONSTANTINESCU & Olguta A. ORZAN, 2021. "Social Media Networks as a Business Environment, During COVID-19 Crisis Tunisia and Turkey," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 22(1), pages 64-73, January.
• Andrei BADIN, 2021. "Performing Arts – How do we Survive the Pandemic?," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 22(1), pages 87-101, January.
• Gheorghe MINCULETE & Ghiță BÂRSAN & Polixenia OLAR, 2021. "Conceptual Approaches of Industry 5.0. Correlative Elements with Supply Chain Management 5.0," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 22(5), pages 622-635, December.
• Anjan Bharali & Chimun Kr. Nath, 2021. "Power of Advertising Claims for Credence Goods: Can It shape the Placebo Effect and Repurchase Decisions?," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 22(2), pages 49-67, December.
• Saad Azmat & Haiqa Ali & Kym Brown & Michael Skully, 2021. "Persuasion in Islamic finance," Australian Journal of Management, Australian School of Business, vol. 46(2), pages 272-286, May.
• Nitika Garg & Rahul Govind & Anish Nagpal, 2021. "Message framing effects on food consumption: A social marketing perspective," Australian Journal of Management, Australian School of Business, vol. 46(4), pages 690-716, November.
• Pouya Zargar & Panteha Farmanesh, 2021. "Satisfaction and Loyalty in Local Food Festival: Do Switching Barriers Matter?," SAGE Open, , vol. 11(4), pages 21582440211, October.
• Marc Möller-Boldt, 2021. "Sind konkrete Umweltslogans wirksamer als Greenwashing? Eine Experimentaluntersuchung zu Verbraucher-Schlussfolgerungen aus Werbebotschaften," IZNE Working Paper Series 21/5, International Centre for Sustainable Development (IZNE), Bonn-Rhein-Sieg University of Applied Sciences.
• Ladislav Vagner, 2021. "The impact of social marketing activities on the performance of non-profit organizations," Proceedings of Business and Management Conferences 12713396, International Institute of Social and Economic Sciences.
• Bilge Nur Öztürk, 2021. "The Environmentalist Movement in the World and Environmental Studies in the Marketing Literature," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(12), pages 37-54.
• Afsarul Islam & Nishath Anjum & Imran Ahmed, 2021. "Predicting Consumers’ Intention to Shop Online in an Emerging Market: A COVID-19 Perspective," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(12), pages 4-18.
• Klaudia Macias, 2021. "Femvertising and Its Perception by Polish Female Consumers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(12), pages 55-69.
• Anne Njonjo & Winnie Njeru & Francis Kibera & Joseph Owino, 2021. "Marketing Strategies and Export Performance of Fresh Produce Firms in Kenya," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(13), pages 37-56.
• Charlene Eksteen & Michael Humbani, 2021. "Understanding Proximity Mobile Payments Adoption in South Africa: A Perceived Risk Perspective," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(13), pages 4-21.
• Michal Scibor-Rylski, 2021. "The Effectiveness of Gamifi cation in the Online and Offline Qualitative Marketing Research," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(13), pages 57-65.
• Jaroslaw Wozniczka, 2021. "Factors Affecting Location-Based Mobile Advertising Effects: An Integrative Perspective (Czynniki roznicujace efekty reklamy mobilnej opartej na geolokalizacji odbiorcy: podejscie zintegrowane)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 19(91), pages 107-123.
• Anna Rogala, 2021. "New Concepts of Marketing Communication as the Answer to Challenges Resulting from Changes in the Area of Consumer Information Behaviors (Nowe koncepcje komunikacji marketingowej jako odpowiedz na wyz," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 19(91), pages 124-135.
• Wojciech Grzegorczyk, 2021. "Marketing Activities of Lodz Voivodeship Companies on Foreign Markets – Research Findings (Dzialania marketingowe przedsiebiorstw wojewodztwa Lodzkiego na rynkach zagranicznych – wyniki badan)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 19(91), pages 136-145.
• Wioletta Krawiec, 2021. "Managers of Cultural Institutions and Their Importance for the Activities Related to Building the City Brand – Results of Qualitative Research (Menedzerowie instytucji kultury i ich znaczenie dla dzia," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 19(91), pages 146-164.
• Malgorzata Wiscicka-Fernando, 2021. "Crowdfunding as an Internet Tool Used for Establishing Relationships With the Customer – A Concept Paper (Crowdfunding jako narzedzie do budowania relacji z klientami)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 19(91), pages 165-176.
• Bogdan Gregor & Beata Gotwald, 2021. "Perception of Artificial Intelligence by Customers of Science Centers (Percepcja sztucznej inteligencji przez klientow centrów nauki)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 19(91), pages 29-38.
• Thi Hong Ngoc Nguyen, 2021. "A Review of Customer Acceptance and Mobile Marketing (Przeglad akceptacji klientów i marketingu mobilnego)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 19(91), pages 51-64.
• Barbara Mroz-Gorgon & Michael Haenlein, 2021. "Corporate Rebranding and Its Meaning – Theory Perspective (Rebranding korporacyjny i jego znaczenie – perspektywa teoretyczna)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 19(91), pages 76-90.
• Magdalena Kowalska & Martyna Kostrzewska & Kristina Petljak, 2021. "The Significance and Evaluation of Selected Online Communication Tools – A Comparative Analysis of Young Consumers from Poland, Croatia and China (Znaczenie i ocena wybranych narz??dzi komunikacji onl," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 19(91), pages 91-106.
• Ewa Prymon-Rys & Agnieszka Galarowicz, 2021. "Buying Behaviors of Polish Consumers During the Pandemic Lockdown – Research Results (Zachowania zakupowe Polakow podczas pandemii - wyniki badan)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 19(94), pages 19-37.
• Grzegorz Maciejewski & Piotr Krowicki, 2021. "Virtual Environment as a Space of Shopping Center Customer Engagement (Srodowisko wirtualne jako przestrzen zaangazowania klienta centrum handlowego)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 19(94), pages 81-100.
• Adam Oleksiuk, 2021. "Pricing Strategies – Comparative Analysis of Non-Exporting Enterprises and of Intense Exporters Based on the Example of Polish SMEs (Strategie cenowe – analiza porownawcza nieeksportujacych przedsiebi," Research Reports, University of Warsaw, Faculty of Management, vol. 1(34), pages 5-17.
• Joanna Chlebiej, 2021. "Reklama suplementow diety a reklama leków – podobienstwa i roznice (Advertising of dietary supplements and advertising of drugs – similarieties and differences)," Research Reports, University of Warsaw, Faculty of Management, vol. 1(34), pages 75-82.
• Neviana Krasteva, 2021. "The Artificial Intelligence And Contemporary Marketing," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, vol. 20(1), pages 109-129, September.
• Alexandra Christopoulou & Panos Gialelis, 2021. "Addressing the Challenge of Customer Management for SMEs," SPOUDAI Journal of Economics and Business, SPOUDAI Journal of Economics and Business, University of Piraeus, vol. 71(3-4), pages 68-85, July-Dece.
• Adil Zahoor, 2021. "Job crafting and service recovery performance: insight from Indian retail banking," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 48(1), pages 115-126, March.
• María Rocío Bonilla Quijada & José Luis Del Olmo Arriaga & David Andreu Domingo, 2021. "Insights into user engagement on social media. Findings from two fashion retailers," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(1), pages 125-137, March.
• Thomas Schulz & Markus Böhm & Heiko Gewald & Helmut Krcmar, 2021. "Smart mobility – an analysis of potential customers’ preference structures," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(1), pages 105-124, March.
• Martin Adam & Michael Wessel & Alexander Benlian, 2021. "AI-based chatbots in customer service and their effects on user compliance," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(2), pages 427-445, June.
• Laisong Kang & Shifeng Liu & Daqing Gong & Mincong Tang, 2021. "A personalized point-of-interest recommendation system for O2O commerce," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(2), pages 253-267, June.
• Daniel Belanche & Luis V. Casaló & Carlos Flavián, 2021. "Frontline robots in tourism and hospitality: service enhancement or cost reduction?," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(3), pages 477-492, September.
• Urvashi Tandon & Amit Mittal & Sridhar Manohar, 2021. "Examining the impact of intangible product features and e-commerce institutional mechanics on consumer trust and repurchase intention," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(4), pages 945-964, December.
• Othman Boujena & Isabelle Ulrich & Aikaterini Manthiou & Bruno Godey, 2021. "Customer engagement and performance in social media: a managerial perspective," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(4), pages 965-987, December.
• Lea Susanne Faerber & Dennis C. Ahrholdt & Oliver Schnittka & Zeinab Rezvani, 2021. "Visitor characteristics matter: how the positive impact of visit duration on visitor satisfaction at visitor attractions is moderated," Journal of Business Economics, Springer, vol. 91(3), pages 333-351, April.
• Adnan Zogaj & Dieter K. Tscheulin & Jörg Lindenmeier & Stephan Olk, 2021. "Linking actual self-congruence, ideal self-congruence, and functional congruence to donor loyalty: the moderating role of issue involvement," Journal of Business Economics, Springer, vol. 91(3), pages 379-400, April.
• Enis Yakut & Ayse Gul Bayraktaroglu, 2021. "Consumer reactions to product recalls: the effects of intentionality, reputation, and public apology on purchase intentions," Journal of Business Economics, Springer, vol. 91(4), pages 527-564, May.
• Wujin Chu & Hyunsik Kim & Meeja Im, 2021. "Patience and the adoption of electric vehicles: an application of the dual-self model," Journal of Business Economics, Springer, vol. 91(6), pages 851-866, August.
• Björn Stöcker & Daniel Baier & Benedikt M. Brand, 2021. "New insights in online fashion retail returns from a customers’ perspective and their dynamics," Journal of Business Economics, Springer, vol. 91(8), pages 1149-1187, October.
• Debora Dhanya Amarnath & Uma Pricilda Jaidev, 2021. "Toward an integrated model of consumer reactance: a literature analysis," Management Review Quarterly, Springer, vol. 71(1), pages 41-90, February.
• Muhammad Waqas & Zalfa Laili Binti Hamzah & Noor Akma Mohd Salleh, 2021. "Customer experience: a systematic literature review and consumer culture theory-based conceptualisation," Management Review Quarterly, Springer, vol. 71(1), pages 135-176, February.
• Chen Qian & Stefan Seuring & Ralf Wagner, 2021. "Reviewing interfirm relationship quality from a supply chain management perspective," Management Review Quarterly, Springer, vol. 71(3), pages 625-650, July.
• Irene Kamenidou & Spyridon Mamalis & Ifigeneia Mylona & Evangelia Zoi Bara, 2021. "Comparing Five Generational Cohorts on Their Sustainable Food Consumption Patterns: Recommendations for Improvement Through Marketing Communication," Springer Proceedings in Business and Economics, in: Nicholas Tsounis & Aspasia Vlachvei (ed.), Advances in Longitudinal Data Methods in Applied Economic Research, pages 69-80, Springer.
• Dimitra Psefti & Ioulia Poulaki & Alkistis Papaioannou & Vicky Katsoni, 2021. "The Evolution of Online Travel Agencies in the Last Decade: E-Travel SA as an Exceptional Paradigm," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Ciná van Zyl (ed.), Culture and Tourism in a Smart, Globalized, and Sustainable World, pages 625-633, Springer.
• Antiopi Panteli & Aristotelis Kompothrekas & Constantinos Halkiopoulos & Basilis Boutsinas, 2021. "An Innovative Recommender System for Health Tourism," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Ciná van Zyl (ed.), Culture and Tourism in a Smart, Globalized, and Sustainable World, pages 649-658, Springer.
• Alexander M. Pakhalov & Liliya M. Dosaykina, 2021. "Enhancing Revisit Intention Through Emotions and Place Identity: A Case of the Local Theme Restaurant," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Ciná van Zyl (ed.), Culture and Tourism in a Smart, Globalized, and Sustainable World, pages 661-672, Springer.
• Constantinos Halkiopoulos & Maria Katsouda & Eleni Dimou & Antiopi Panteli, 2021. "Cultural and Tourism Promotion Through Digital Marketing Approaches. A Case Study of Social Media Campaigns in Greece," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Ciná van Zyl (ed.), Culture and Tourism in a Smart, Globalized, and Sustainable World, pages 695-708, Springer.
• Sandra Miranda & Patrícia Cunha & Margarida Duarte, 2021. "An integrated model of factors affecting consumer attitudes and intentions towards youtuber-generated product content," Review of Managerial Science, Springer, vol. 15(1), pages 55-73, January.
• Sonia Cruz-Ros & Diana L. Guerrero-Sánchez & Maria-Jose Miquel-Romero, 2021. "Absorptive capacity and its impact on innovation and performance: findings from SEM and fsQCA," Review of Managerial Science, Springer, vol. 15(2), pages 235-249, February.
• Harald Hruschka, 2021. "Comparing unsupervised probabilistic machine learning methods for market basket analysis," Review of Managerial Science, Springer, vol. 15(2), pages 497-527, February.
• Elif Idemen & Ayse Banu Elmadag & Mehmet Okan, 2021. "A qualitative approach to designer as a product cue: proposed conceptual model of consumers perceptions and attitudes," Review of Managerial Science, Springer, vol. 15(5), pages 1281-1309, July.
• Mauricy A. Motta-Filho, 2021. "Brand experience manual: bridging the gap between brand strategy and customer experience," Review of Managerial Science, Springer, vol. 15(5), pages 1173-1204, July.
• Jörg Henseler & Manuela Guerreiro & Nelson de Matos, 2021. "The interplay of marketing and design," Review of Managerial Science, Springer, vol. 15(5), pages 1129-1137, July.
• Katharina Dowling & Lucas Stich & Martin Spann, 2021. "An experimental analysis of overconfidence in tariff choice," Review of Managerial Science, Springer, vol. 15(8), pages 2275-2297, November.
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• Karl Akbari & Udo Wagner, 2021. "Playing When Paying and What Happens Next: Customer Satisfaction and Word-of-Mouth Intention in Gambled Price Promotions," Schmalenbach Journal of Business Research, Springer, vol. 73(2), pages 243-271, June.
• Md. Uzir Hossain Uzir & Abu Bakar Abdul Hamid & Ishraq Jerin & Ahmad Shaharudin Abdul Latiff & Ramayah Thurasamy, 2021. "Customer satisfaction and brand loyalty to electronic home appliances in Bangladesh: the contingent role of brand trust," SN Business & Economics, Springer, vol. 1(6), pages 1-35, June.
• Sandra Yesenia Pinzón-Castro & Gonzalo Maldonado-Guzmán & Elena Patricia Mojica-Carrillo & Rubén Michael Rodríguez-González, 2021. "Open Innovation Practices, Product Development and Business Performance in Manufacturing Firms," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 11(4), pages 1-1.
• Jui-Lung Chen & Chawakorn Panyaruang, 2021. "Attitudes of Young Consumers in Chiang Mai, Thailand toward YouTube Online Video and Audio Advertising," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 11(5), pages 1-4.
• Mitch Kunce, 2021. "Quality Signal Impacts on Firm Level Production: Evidence from the Beer Industry," Business & Entrepreneurship Journal, SCIENPRESS Ltd, vol. 10(1), pages 1-2.
• Urszula Widelska & Marta Jarocka & Laima Jesevičiūtė-Ufartienė & Živilė Jezerskė, 2021. "Customer orientated leader – contribution to future research," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(3), pages 40-52, March.
• Laima Gerlitz & Christopher Meyer & Christopher Meyer & Gunnar Prause & Gunnar Prause, 2021. "Marketing and branding strategy for the South Baltic Sea Region: reinforcing regional innovation in SMEs through cross-border collaboration models in the age of transformation," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(4), pages 467-487, June.
• Jacek Woźniak & Alexandra Zbuchea, 2021. "Give or buy contexts and internet experience as a factor differentiating of readiness to provide different types of personal data in m-commerce," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(4), pages 53-67, June.
• Dominika Jakubowska, 2021. "Market differentiation potential of traditional food quality labels: consumer and producer expectation," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(1), pages 239-250, September.
• Igor Fedorko & Richard Fedorko & Beata Gavurova & Radovan Bačík, 2021. "Social media in the context of technology acceptance model," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(1), pages 519-528, September.
• Johannes A. Wiid & Michael C. Cant, 2021. "Obstacles faced by owners of township micro, small and medium enterprises to acquire funds for survival and growth (2010-2020)," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(1), pages 52-65, September.
• Olena Vartanova & Olena Kolomytseva & Victoriia Bilyk & Iryna Budnikevich & Lidiia Vasylchenko & Tetiana Burtseva, 2021. "Enterprise competitive positioning based on knowledge resources identification," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(1), pages 529-541, September.
• Pedro Pablo Marín Dueñas & Diego Gómez Carmona, 2021. "Un estudio sobre la gestión comunicativa en las cooperativas españolas [A study on communication management in Spanish cooperatives]," REVESCO: Revista de estudios cooperativos, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Escuela de Estudios Cooperativos, issue 139, pages 78538-78538.
• Snir, Avichai & Levy, Daniel, 2021. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6(1 (Forthc).
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• Oksana Loginova, 2021. "Branded Websites, Marketplace Selling and Price Competition," Working Papers 2106, Department of Economics, University of Missouri.
• Oksana Loginova, 2019. "Price Competition Online: Platforms vs. Branded Websites," Working Papers 1906, Department of Economics, University of Missouri.
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• Oghenenyerhovwo R. Inoni & Ajulu P. Olannye & Charles G. E. Salami, 2021. "Consumers ethnocentric tendencies, demographic factors and domestic goods purchase decision in Nigeria," Upravlenets, Ural State University of Economics, vol. 12(2), pages 74-86, April.
• Hayriye Sengun & Adnan Kara, 2021. "Cittaslow: Umbrella branding for Turkish cities," Upravlenets, Ural State University of Economics, vol. 12(3), pages 81-90, July.
• Olga B. Yarosh & Natalya N. Kalkova & Viktor E. Reutov, 2021. "Customer emotions when making an online purchase decision: Results of neuromarketing experiments," Upravlenets, Ural State University of Economics, vol. 12(4), pages 42-58, September.
• Mohammad Hazimeh, 2021. "Defining Location Based Marketing and Identifying the Benefits of this Strategy," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 10(3), pages 122-126, December.
• Violeta Peteva, 2021. "Transformations of the Marketing mix in Conditions of the New Digital Reality," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 10(3), pages 145-156, December.
• Radostina Prodanova, 2021. "An Analysis of Hotel's Responses to Negative and Mixed Online Reviews in Varna," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 10(3), pages 33-43, December.
• Boycho Boychev, 2021. "Application Of The Benchmarking Approach In The Agricultural Sector," AGRIBUSINESS AND RURAL AREAS - ECONOMY, INNOVATION AND GROWTH 2021 CONFERENCE PROCEEDINGS, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 181-191, June.
• Zdravka Koleva, 2021. "Opportunities Of Gameworking In Interactive Online Communications Between Agricultural Producers And Consumers Of Their Products," AGRIBUSINESS AND RURAL AREAS - ECONOMY, INNOVATION AND GROWTH 2021 CONFERENCE PROCEEDINGS, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 192-201, June.
• Olufemi A. Ogunkoya & Emmanuel Y. Ogundele & Adeola E. Adetayo, 2021. "Knowledge Transfer and Business Performance: A Study of Manufacturing Organizations in Ogun State, the Federal Republic of Nigeria," Business & Management Compass, University of Economics Varna, issue 1, pages 86-101.
• Adeola E. Adetayo & Oludayo O. Ariyo & Adebiyi J. Abosede, 2021. "Effect of Product Attribute and Pricing Strategy on Multinational Firms Competitiveness," Business & Management Compass, University of Economics Varna, issue 2, pages 191-206.
• Oghenenyerhovwo Rita Inoni, 2021. "Customer Satisfaction and Repurchase Decision: Evidence from Fast Food Restaurants," Business & Management Compass, University of Economics Varna, issue 3, pages 309-329.
• Mukit Mohammad Mushfiqul Haque & Nabila Nusrat Jahan & Abdel-Razzaq Assim Ibrahim & Shaznin Kazi Fatema, 2021. "The Economic Influence on Consumers Buying Behavior in Islamic Countries: Evidence from the COVID-19 Economic Crisis," Economics, Sciendo, vol. 9(1), pages 179-203, June.
• Widelska Urszula & Krot Katarzyna, 2021. "Customer Orientation and Innovation – The Perspective of Top-Level Management," Folia Oeconomica Stetinensia, Sciendo, vol. 21(1), pages 161-174, June.
• Galkin Andrii & Zaytsev Vitaliy & Shyshkin Viktor & Obolentseva Larysa & Popova Yuliia, 2021. "Patterns of the Distribution of the Demand of End-Consumers among Retailers in the Zone of their Residence," Foundations of Management, Sciendo, vol. 13(1), pages 145-158, January.
• Fatoki Olawale, 2021. "Innovative Behavior and Firm Competitive Advantage: The Moderating Effect of Environmental Dynamism," Foundations of Management, Sciendo, vol. 13(1), pages 159-170, January.
• Rembielak Grażyna & Marciniak Renata, 2021. "The Value of Postgraduate Students Opinions in the Quality Management of Academic E-Learning," Foundations of Management, Sciendo, vol. 13(1), pages 183-194, January.
• Nwankwo Cosmas Anayochukwu & Kanyangale MacDonald Isaac & Abugu James Okechukwu, 2021. "The Basics of a Mobile Money-Based Financial Service: Perceptions of University Students in Nigeria," Foundations of Management, Sciendo, vol. 13(1), pages 209-218, January.
• Seretny Marek & Gaur Deepika & Sobczyk Katarzyna & Kaabour Maya, 2021. "Creating a New, Sustainable Mindset through Responsible Consumption: A Case Study of the International Chain of Sustainable Restaurants," Foundations of Management, Sciendo, vol. 13(1), pages 49-56, January.
• Seo Gang-Hoon & Itoh Munehiko & Li Zhonghui, 2021. "Strategic Communication and Competitive Advantage: Assessing CEO Letters of Global Airline Alliances," Foundations of Management, Sciendo, vol. 13(1), pages 57-72, January.
• Schneider Sandra, 2021. "Acceptance of mobile loyalty cards in the German B2C consumer goods market," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 57(1), pages 85-102, March.
• Wieczerzycki Marcin, 2021. "Power asymmetry and value creation in B2C relationship networks," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 57(2), pages 161-176, June.
• Gilal Faheem Gul & Gilal Naeem Gul & Gilal Rukhsana Gul & Gong Zhenxing & Gilal Waseem Gul & Tunio Muhammad Nawaz, 2021. "The Ties That Bind: Do Brand Attachment and Brand Passion Translate Into Consumer Purchase Intention?," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 29(1), pages 14-38, March.
• Hofman-Kohlmeyer Magdalena, 2021. "Brand-Related User-Generated Content in Simulation Video Games: Qualitative Research Among Polish Players," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 29(1), pages 61-87, March.
• Sliż Piotr & Delińska Liwia, 2021. "Measuring Customer Retention in the European Automotive Sector," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 29(3), pages 63-85, September.
• Mkedder Nadjim & Bakir Mahmut & Lachachi Abdelheq, 2021. "Investigating the Antecedents of Purchase Intention Toward Local Dairy Products: An Empirical Study Based on the SOR Model," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 29(4), pages 124-148, December.
• Sobotkiewicz Dariusz & Waniowski Paweł, 2021. "Influence of the organizational structure of Polish passenger railways on the process of communication with customers," Management, Sciendo, vol. 25(2), pages 187-205, December.
• Ludwiczak Anna, 2021. "Using customer journey mapping to improve public services: A critical analysis of the literature," Management, Sciendo, vol. 25(2), pages 22-35, December.
• Pabian Angelika M., 2021. "The Market Functioning of Polish Higher Education Institutions in the Context of the Implementation of the Concept of Social Responsibility," Marketing of Scientific and Research Organizations, Sciendo, vol. 39(1), pages 1-24, March.
• Lim Chui Seong & Hong Kay Tze & Wong Siew Chin & Yee Louisa Hew Wei, 2021. "Interaction Effect of Country of Manufacture and Brand Awareness on Malaysian Young Adults Purchase Intention of Low Involvement Product," Marketing of Scientific and Research Organizations, Sciendo, vol. 39(1), pages 67-92, March.
• Pacierz Mateusz, 2021. "Image Management with the Use of Virtual Communication in Crisis Situations Based on the Example of the CD Projekt Capital Group," Marketing of Scientific and Research Organizations, Sciendo, vol. 41(3), pages 1-20, September.
• Stachowiak-Krzyżan Magda, 2021. "Involvement of Generation Z in the Communication Activities of Clothing Brands in Social Media — The Case of Poland," Marketing of Scientific and Research Organizations, Sciendo, vol. 41(3), pages 115-136, September.
• He Tingting, 2021. "Comparing Money and Time Donation: What Do Experiments Tell Us?," Marketing of Scientific and Research Organizations, Sciendo, vol. 41(3), pages 65-94, September.
• Shulhina Liudmyla, 2021. "Methodology for Forecasting Revenues from the Sale of Innovative Products in the Domestic Tourism Market," Marketing of Scientific and Research Organizations, Sciendo, vol. 41(3), pages 95-114, September.
• Majcher Sylwia, 2021. "A Survey of Polish Consumers’ Views on Health and Nutrition Claims Made on Food Packaging," Marketing of Scientific and Research Organizations, Sciendo, vol. 42(4), pages 1-16, December.
• Ankiel Magdalena & Samotyja Urszula, 2021. "Consumer Opinions on the Causes of Food Waste — Demographic and Economic Conditions," Marketing of Scientific and Research Organizations, Sciendo, vol. 42(4), pages 75-96, December.
• Kyguoliene Asta & Zikiene Kristina, 2021. "Impact of Brand Equity on Purchase Intentions Buying Food Products in Lithuania," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, vol. 43(3), pages 373-382, September.
• Špoljarić Anja, 2021. "Managing Crisis Communication Via Social Media," Naše gospodarstvo/Our economy, Sciendo, vol. 67(1), pages 23-32, March.
• Torbarina Matia & Čop Nina Grgurić & Jelenc Lara, 2021. "Logo Shape and Color as Drivers of Change in Brand Evaluation and Recognition," Naše gospodarstvo/Our economy, Sciendo, vol. 67(1), pages 33-45, March.
• Günther Maier, 2021. "Performance in B2B Sales: An Explanation of How Channel Management and Communication Influence a Firm’s Performance," Naše gospodarstvo/Our economy, Sciendo, vol. 67(3), pages 38-48, September.
• Krupka Zoran & Dobra Andreja & Vlašić Goran, 2021. "Factors Influencing the Perception of Destination Brand Luxuriousness," Naše gospodarstvo/Our economy, Sciendo, vol. 67(4), pages 74-86, December.
• Sirkeci Kübra & Arıkan Esra, 2021. "The Infinite Wardrobe: Female Consumers’ Value Perceptions Regarding Collaborative Consumption of Apparel," South East European Journal of Economics and Business, Sciendo, vol. 16(2), pages 150-170, December.
• Rocco Sanja, 2021. "The (Positive) Design Environment as a Prerequisite of Design Orientation," South East European Journal of Economics and Business, Sciendo, vol. 16(2), pages 17-42, December.
• Alt Mónika-Anetta & Vizeli Ibolya & Săplăcan Zsuzsa, 2021. "Banking with a Chatbot – A Study on Technology Acceptance," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 66(1), pages 13-35, April.
• Ujică Alexandra & Băbuţ Raluca, 2021. "Female Stereotypes in Romanian Advertising: An Interpretative Content Analysis," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 66(2), pages 25-37, August.
• Stoica Mihai, 2021. "Green Brand Positioning for Organic Food: A Content Analysis of Corporate Websites," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 66(3), pages 57-76, December.
• Ćorić Dubravka Sinčić, 2021. "Factors Influencing Organisational Buying Decisions in the Manufacturing Industry: Are Products and Services Procurement Different?," Zagreb International Review of Economics and Business, Sciendo, vol. 24(1), pages 99-111.
• Magdalena Brzozowicz, 2021. "Does the framing affect the WTP for consumption goods in realistic shopping settings?," Working Papers 2021-20, Faculty of Economic Sciences, University of Warsaw.
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• Philip Kotler & Den Huan Hooi, 2021. "MarkPlus Inc:Winning the Future — Marketing and Entrepreneurship in Harmony," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11862.
• Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), 2021. "Social Media in Sport:Theory and Practice," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 12299.
• Naresh K Malhotra & James Agarwal, 2021. "Customer Relationship Marketing:Theoretical and Managerial Perspectives," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number y0022, February.
• Jochen Wirtz & Christopher Lovelock, 2021. "Services Marketing:People, Technology, Strategy," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number y0024.
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• Naresh K Malhotra & James Agarwal, 2021. "Customer Relationship Marketing: Theories, Models, and Frameworks," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 2, pages 21-50, World Scientific Publishing Co. Pte. Ltd..
• Naresh K Malhotra & James Agarwal, 2021. "Building Business-to-Business (B2B) Relationships," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 3, pages 51-103, World Scientific Publishing Co. Pte. Ltd..
• Naresh K Malhotra & James Agarwal, 2021. "Building Business-to-Customer (B2C) Relationships: Purchase and Non-Purchase Behavior," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 4, pages 105-134, World Scientific Publishing Co. Pte. Ltd..
• Naresh K Malhotra & James Agarwal, 2021. "Building Employee–Customer Relationship Quality and Engagement Strategies: A Stakeholder Framework," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 5, pages 135-163, World Scientific Publishing Co. Pte. Ltd..
• Naresh K Malhotra & James Agarwal, 2021. "Customer Relationship Marketing: Analytical Models and Strategies," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 6, pages 165-196, World Scientific Publishing Co. Pte. Ltd..
• Naresh K Malhotra & James Agarwal, 2021. "Building B2C Relationships: Brand Equity and Customer–Brand Relationship," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 7, pages 197-222, World Scientific Publishing Co. Pte. Ltd..
• Naresh K Malhotra & James Agarwal, 2021. "Building B2C Relationships: Corporate Reputation and Customer–Brand Relationship," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 8, pages 223-243, World Scientific Publishing Co. Pte. Ltd..
• Naresh K Malhotra & James Agarwal, 2021. "Ethical Foundations of Customer Relationship Marketing," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 9, pages 245-272, World Scientific Publishing Co. Pte. Ltd..
• Naresh K Malhotra & James Agarwal, 2021. "Customer Relationship Marketing: Digital Marketing and Social Media," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 10, pages 273-308, World Scientific Publishing Co. Pte. Ltd..
• Naresh K Malhotra & James Agarwal, 2021. "Future of Customer Relationship Marketing: New Directions for Research," World Scientific Book Chapters, in: CUSTOMER RELATIONSHIP MARKETING Theoretical and Managerial Perspectives, chapter 11, pages 309-332, World Scientific Publishing Co. Pte. Ltd..
• Christopher H. Lovelock, 2021. "Sullivan Ford Auto World," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 16, pages 548-548, World Scientific Publishing Co. Pte. Ltd..
• Lauren K. Wright, 2021. "Dr. Beckett’s Dental Office," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 17, pages 549-549, World Scientific Publishing Co. Pte. Ltd..
• Jonas Holmqvist & Jochen Wirtz & Martin P. Fritze, 2021. "Digital Luxury Services: Tradition versus Innovation in Luxury Fashion," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 18, pages 550-552, World Scientific Publishing Co. Pte. Ltd..
• Christopher S. Tang & Jochen Wirtz, 2021. "Uber’s Unintended Burdens," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 19, pages 553-558, World Scientific Publishing Co. Pte. Ltd..
• Mark Colgate, 2021. "Kiwi Experience," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 20, pages 559-559, World Scientific Publishing Co. Pte. Ltd..
• Sheryl E. Kimes, 2021. "Revenue Management at The View," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 21, pages 560-563, World Scientific Publishing Co. Pte. Ltd..
• Sheryl E. Kimes & Jochen Wirtz, 2021. "The Accra Beach Hotel: Block Booking of Capacity During a Peak Period," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 22, pages 564-564, World Scientific Publishing Co. Pte. Ltd..
• Lorelle Frazer, 2021. "Aussie Pooch Mobile," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 23, pages 565-565, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Stefanie Paluch & Werner Kunz, 2021. "Service Robots in the Frontline: How Will Aarion Bank’s Customers Respond?," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 24, pages 566-570, World Scientific Publishing Co. Pte. Ltd..
• James Heskett & Roger Hallowell, 2021. "Shouldice Hospital Limited (Abridged)," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 25, pages 571-579, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Loizos Heracleous, 2021. "Singapore Airlines: Managing Human Resources for Cost-Effective Service Excellence," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 26, pages 580-588, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Thomas Menkhoff, 2021. "National Library Board Singapore: Delivering Cost-Effective Service Excellence Through Innovation and People," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 27, pages 589-589, World Scientific Publishing Co. Pte. Ltd..
• Christopher Lovelock & Jochen Wirtz, 2021. "Menton Bank," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 28, pages 590-590, World Scientific Publishing Co. Pte. Ltd..
• Youngme Moon & John Quelch, 2021. "Starbucks: Delivering Customer Service," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 29, pages 591-605, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz, 2021. "Platform versus Pipeline Business Models: Are Airbnb and Marriot Right to Move into Each Other’s Turf?," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 30, pages 606-608, World Scientific Publishing Co. Pte. Ltd..
• Christopher H. Lovelock, 2021. "Dr. Mahalee Goes to London: Global Client Management," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 31, pages 609-609, World Scientific Publishing Co. Pte. Ltd..
• Sheryl E. Kimes & Rohit Verma & Christopher W. Hart & Jochen Wirtz, 2021. "The Royal Dining Membership Program Dilemma," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 32, pages 610-610, World Scientific Publishing Co. Pte. Ltd..
• Alexander Buoye & Luke Williams & Timothy Keiningham & Lerzan Aksoy, 2021. "What Drives Share of Streaming Video? The Launch of HBO Max," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 33, pages 611-623, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Ron Kaufman, 2021. "LUX*: Staging a Service Revolution in a Resort Chain," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 34, pages 624-639, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Introduction to Pricing," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 1, pages 1-10, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Price, Revenue, and Profits: The Basics," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 2, pages 13-26, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Effects of Price on Demand," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 3, pages 27-41, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Developing a Demand Function with Surveys and Experiments," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 4, pages 43-59, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Modeling Price Effects Using Point of Sales Data," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 5, pages 61-85, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Psychological Foundations of Pricing," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 6, pages 87-119, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "The Pricing Environment," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 7, pages 123-140, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Value-Based Strategies," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 8, pages 141-166, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Cost Considerations in Pricing," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 9, pages 167-194, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Pricing When Cost Varies Across Customers," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 10, pages 195-206, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Competitive Considerations in Pricing," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 11, pages 207-220, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Price Discrimination Strategy," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 12, pages 223-241, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Product Bundling Strategies," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 13, pages 243-252, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Establishing a Pricing Structure," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 14, pages 253-267, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Dynamic Pricing Strategies," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 15, pages 269-288, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Price Promotions," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 16, pages 289-307, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Pricing Strategies in Physical Retail," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 17, pages 309-327, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Retail Pricing on the Internet," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 18, pages 329-342, World Scientific Publishing Co. Pte. Ltd..
• Tridib Mazumdar, 2021. "Creating a Pricing Organization," World Scientific Book Chapters, in: PRICING OF PRODUCTS & SERVICES, chapter 19, pages 345-357, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Hermawan Kartajaya: An Entrepreneur," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 1, pages 3-20, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Hermawan Kartajaya—The Founder Of Markplus," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 2, pages 21-31, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Hk—The Father Of Indonesian Marketing," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 3, pages 33-56, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "The Three Decades Journey," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 4, pages 59-77, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Markplus Institute — Advancing Talent Competencies," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 5, pages 79-91, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Markplus Inc. — Overcoming Client Challenges," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 6, pages 93-110, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Marketeers — Marketing Meets Creativity," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 7, pages 111-122, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Markplus Tourism — Leveling Up Local Competitiveness," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 8, pages 123-128, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "The Anatomy Of Change," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 9, pages 133-145, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "4c Diamond Analysis," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 10, pages 147-156, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Positioning–Differentiation–Brand The Marketing Dna," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 11, pages 157-173, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Nine Core Elements Of Marketing Marketing Strategy–Tactic–Value," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 12, pages 175-204, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "From Fundamental Marketing To New Wave Marketing," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 13, pages 205-247, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Envisioning Markplus," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 14, pages 251-273, World Scientific Publishing Co. Pte. Ltd..
• Kevin Hull & Gashaw Abeza, 2021. "Introduction to Social Media in Sport," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 1, pages 1-28, World Scientific Publishing Co. Pte. Ltd..
• Edward Ted M. Kian & Jimmy Sanderson, 2021. "Research in Social Media and Sport," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 2, pages 29-56, World Scientific Publishing Co. Pte. Ltd..
• David Wagner, 2021. "Online Communities in Sport," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 3, pages 57-81, World Scientific Publishing Co. Pte. Ltd..
• Matthew Zimmerman & Kelsey Slater & Lauren Burch, 2021. "Social Media Use in Major Sports," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 4, pages 83-110, World Scientific Publishing Co. Pte. Ltd..
• Andrew C. Billings & Norm O’Reilly & Elisabetta Zengaro, 2021. "Social Media Use in Minor Sports," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 5, pages 111-138, World Scientific Publishing Co. Pte. Ltd..
• Jessica R. Braunstein-Minkove & Ari Kim & Norm O’Reilly, 2021. "Social Media in Sports Decision-Making," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 6, pages 139-166, World Scientific Publishing Co. Pte. Ltd..
• Yoseph Mamo & Yiran Su & Gashaw Abeza, 2021. "Social Media and Data Management in Sport," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 7, pages 167-190, World Scientific Publishing Co. Pte. Ltd..
• Rebecca Achen & Gashaw Abeza, 2021. "Social Media and Relationship Marketing in Sport," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 8, pages 191-222, World Scientific Publishing Co. Pte. Ltd..
• Matt Blaszka & Beth A. Cianfrone, 2021. "Social Media and Brand Management in Sport," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 9, pages 223-252, World Scientific Publishing Co. Pte. Ltd..
• Petros Parganas & Christos Anagnostopoulos, 2021. "Social Media and Sponsorship in Sport," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 10, pages 253-286, World Scientific Publishing Co. Pte. Ltd..
• David Cassilo, 2021. "Social Media and Sports Media," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 11, pages 287-311, World Scientific Publishing Co. Pte. Ltd..
• Melinda Weathers & Jimmy Sanderson, 2021. "Social Media, Social and Legal Issues in Sport," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 12, pages 313-344, World Scientific Publishing Co. Pte. Ltd..
• Ann Pegoraro & Evan Frederick, 2021. "Social Media and Crisis Communication in Sport," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 13, pages 345-381, World Scientific Publishing Co. Pte. Ltd..
• Jacob Bustad & Oliver Rick, 2021. "Diversity and Inclusion in Social Media and Sport," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 14, pages 383-402, World Scientific Publishing Co. Pte. Ltd..
• Rebecca M. Achen & Norm O’Reilly, 2021. "Revenue Generation and Return on Investment from Social Media in Sport," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 15, pages 403-431, World Scientific Publishing Co. Pte. Ltd..
• Jessica R. Braunstein-Minkove & Arielle Insel & Gashaw Abeza, 2021. "A Practical Guide to Social Media Management in Sport," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 16, pages 433-462, World Scientific Publishing Co. Pte. Ltd..
• Paul M. Pedersen, 2021. "Afterword," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 17, pages 463-469, World Scientific Publishing Co. Pte. Ltd..
• Petra Leonora Cvitanović, 2021. "The analysis of digital marketing tactics of selected insurance companies in Croatia," EFZG Working Papers Series 2103, Faculty of Economics and Business, University of Zagreb.
• Istrefi-Jahja, Arta & Zeqiri, Jusuf, 2021. "The Impact of Digital Marketing and Digital Transformation on Brand Promotion and Brand Positioning in Kosovo's Enterprises," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2021), Hybrid Conference, Zagreb, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Zagreb, Croatia, 9-10 September 2021, pages 244-255, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Emini, Adelina & Zeqiri, Jusuf, 2021. "The Impact of Social Media Marketing on Purchase Intention in a Transition Economy: The Mediating Role of Brand Awareness and Brand Engagement," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2021), Hybrid Conference, Zagreb, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Zagreb, Croatia, 9-10 September 2021, pages 256-266, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Avichai Snir & Daniel Levy, 2021. "If You Think 9-Ending Prices Are Low, Think Again," Journal of the Association for Consumer Research, University of Chicago Press, vol. 6(1), pages 33-47.
  • Snir, Avichai & Levy, Daniel, 2021. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6(1 (Forthc).
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 94469, University Library of Munich, Germany.
  • Avichai Snir & Daniel Levy, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Paper series 19-14, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Preprints 198044, ZBW - Leibniz Information Centre for Economics.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Papers 2019-06, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low,Think Again," Working Papers 006-19 JEL Codes: M30, M3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 96614, University Library of Munich, Germany.
• Nechoud, Lamia & Ghidouche, Faouzi & Seraphin, Hugues, 2021. "The influence of eWOM credibility on visit intention: An integrative moderated mediation model," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 7(1), pages 54-63.
• Zeisberg, Matthias, 2021. "Verkaufsförderung im Wettbewerb - eine empirische Analyse am Beispiel von Preis-Promotions im Lebensmitteleinzelhandel," IU Discussion Papers - Marketing & Communication 1/2021, IU International University of Applied Sciences.
• Aleksandra Krajnoviæ & Ivona Vrdoljak Raguž & Antonija Perkoviæ, 2021. "Strategic and digital marketing in cultural institutions and the impact of the COVID-19 pandemic - a comparative analysis of two case studies," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 19(2), pages 257-280.
• Niyazi Gümüº & Özgür Çark, 2021. "The effect of customers’ attitudes towards chatbots on their experience and behavioral intention in Turkey," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 19(3), pages 420-436.
• Aleksandra Krajnoviæ & Ivona Vrdoljak Raguž & Antonija Perkoviæ, 2021. "Strategic and digital marketing in cultural institutions and the impact of the COVID-19 pandemic - a comparative analysis of two case studies," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 19(2), pages 257-280.
• Niyazi Gümüº & Özgür Çark, 2021. "The effect of customers’ attitudes towards chatbots on their experience and behavioral intention in Turkey," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 19(3), pages 420-436.
• Chiarelli, Andrea, 2021. "The impact of dynamic capabilities and market orientation on firm performance: a case study of higher education consulting firms," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, vol. 5(1), pages 312-312, January.
• Gimeno-Arias, Fernando, 2021. "Participation of SME distributors in the gray market: An empirical analysis of Spanish firms," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, vol. 5(2), pages 372-372, September.
• Marc Bourreau & Yutec Sun & Frank Verboven, 2021. "Market Entry, Fighting Brands, and Tacit Collusion: Evidence from the French Mobile Telecommunications Market," American Economic Review, American Economic Association, vol. 111(11), pages 3459-3499, November.
  • Marc Bourreau & Yutec Sun & Frank Verboven, 2021. "Market Entry, Fighting Brands and Tacit Collusion: Evidence from the French Mobile Telecommunications Market," Post-Print halshs-03352449, HAL.
• Wouter Dessein & Tano Santos, 2021. "Managerial Style and Attention," American Economic Journal: Microeconomics, American Economic Association, vol. 13(3), pages 372-403, August.
• Boyan Jovanovic, 2021. "Product Recalls and Firm Reputation," American Economic Journal: Microeconomics, American Economic Association, vol. 13(3), pages 404-442, August.
  • Boyan Jovanovic, 2020. "Product Recalls and Firm Reputation," NBER Working Papers 28009, National Bureau of Economic Research, Inc.
• Itay P. Fainmesser & Andrea Galeotti, 2021. "The Market for Online Influence," American Economic Journal: Microeconomics, American Economic Association, vol. 13(4), pages 332-372, November.
• Adrian Micu & Angela-Eliza Micu & Marius Geru & Alexandru Capatina & Mihaela-Carmen Muntean, 2021. "The Impact of Artificial Intelligence Use on the E-Commerce in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(56), pages 137-137, February.
• Szabolcs Nagy & Noemi Hajdu, 2021. "Consumer Acceptance of the Use of Artificial Intelligence in Online Shopping: Evidence From Hungary," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(56), pages 155-155, February.
  • Szabolcs Nagy & Noemi Hajdu, 2022. "Consumer acceptance of the use of artificial intelligence in online shopping: evidence from Hungary," Papers 2301.01277, arXiv.org.
• Corina Pelau & Irina Ene & Mihai-Ionut Pop, 2021. "The Impact of Artificial Intelligence on Consumers’ Identity and Human Skills," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(56), pages 1-33, February.
• Eliza Nichifor & Adrian Trifan & Elena Mihaela Nechifor, 2021. "Artificial Intelligence in Electronic Commerce: Basic Chatbots and Consumer Journey," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(56), pages 1-87, February.
• Theodor Purcarea & Valeriu Ioan-Franc & Stefan-Alexandru Ionescu & Ioan Matei Purcarea, 2021. "The Profound Nature of Linkage Between the Impact of the Use of Artificial Intelligence in Retail on Buying and Consumer Behavior and Consumers’ Perceptions of Artificial Intelligence on the Path to t," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(56), pages 1-9, February.
• Sabin Foltean & Bogdana Glovatchi, 2021. "Business Model Innovation for IoT Solutions: An Exploratory Study of Strategic Factors and Expected Outcomes," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(57), pages 392-392.
• Irina Maiorescu & Larisa Gabudeanu & Alexandru - Lucian Vilcea & Gabriel - Cristian Sabou & Marian Dardala, 2021. "Intrusiveness and Data Protection in Iot Solutions for Smart Homes. Amfiteatru," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(57), pages 429-429.
• Mirela CatalinaTurkes & Aurelia-Felicia Stancioiu & Codruta Adina Baltescu, 2021. "Telework During the COVID-19 Pandemic – An Approach From the Perspective of Romanian Enterprises," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(58), pages 700-700, August.
• Theoneste MANISHIMWE & Lukman RAIMI, 2021. "Impact of Entrepreneurial Marketing on Organisational Performance of Small Business Enterprises in Yola, North-East of Nigeria," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 10-21, August.
• AncuÈ›a Nicoleta REMETE & Laura BACALI & Ioan Claudiu REMETE, 2021. "Neuromarketing and Theoretical Debates about Neuroscience and its Link to Other Fields of Knowledge," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 131-143, August.
• Ancuta Nicoleta REMETE & Laura BACALI & Ioan Claudiu REMETE & Ioana Diana BAIDOC, 2021. "Election Marketing and Neuromarketing from a Politician's Perspective: A Thematic Analysis of the Content of Interviews Conducted in the Pre-Campaign During the SARS-Cov-2 Pandemic in Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 144-156, August.
• Denisa-Roxana Muntean & Ștefan Claudiu Căescu & Adrian-Ovidiu APOSTOL, 2021. "Color Perception Analysis on Consumers," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 174-181, August.
• Olga BURUKINA, 2021. "University Internal Communication in the Digital Era: Finding a Systemic Approach," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 182-192, August.
• Raluca Năstase ANYSZ & Nicolae Alexandru POP & Vlad Daniel SAVIN, 2021. "The Financial Impact of the Use of Relationship Marketing Principles in the Communication of Public Institutions," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 193-202, August.
• Laurent CARPENTIER & Aurély LAO, 2021. "Exploratory Qualitative Study of Inter-Organizational Commitment in a Specific B to B Context," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 212-221, August.
• Cristina Andreea NICOLAE & Mihai-Ioan ROȘCA, 2021. "Is Climate Change More Serious than International Terrorism? Evidence from European Countries," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 22-30, August.
• Nicolae Al. POP & Felicia A. STÄ‚NCIOIU & Lucian-Florin ONIȘOR & Cristina Andrada BABA & Raluca NÄ‚STASE ANYSZ, 2021. "Motivational Factors Enticing Young Travelers to Engage in Adventure Tourism Activities," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 222-232, August.
• Peter SCHNECKENLEITNER, 2021. "The Social Media Use of the 20 Largest Listed Austrian Companies – Effective Networking Tool or Mere Showcase Function?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 31-39, August.
• Idil ATASU & Aslıhan NASIR & Hande TURKER, 2021. "What is Important for Consumers in Wearable Medical Device (WMD) Usage Intention?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 40-48, August.
• Sandrine Sara EBENDE KOUEDI & Richard NKENE NDEME, 2021. "The Moderating Role of Perceived Risk in Building Initial Trust Towards an Unknown Brand," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 49-57, August.
• Mihai-Ioan ROȘCA & Angela MADAN & Horia BOIAN, 2021. "City Marketing – Bucharest Case Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 58-67, August.
• Olga VASILYEVA & Olga KURASOVA & Vlada MAMONTOVA, 2021. "Promotion of Technologies in the Russian Rehabilitation Equipment Market (by the example of the NEUROCHAT hardware and software complex)," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 68-76, August.
• Janina SÃœRKEN & Sören SUNDERMANN, 2021. ""Online Touchpoints Matter!" - An Empirical Analysis of Consumer-Brand Relationships in Retail Settings," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 77-87, August.
• Olga BURUKINA, 2021. "Systemic Management of Tourism Projects for Sustainable Tourism Development," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 88-98, August.
• Jerzy Grobelny & Rafal Michalski, 2021. "Hidden Markov models for visual processing of marketing leaflets," WORking papers in Management Science (WORMS) WORMS/21/08, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
• Eulália Santos & Ana Diogo & Vanessa Ratten & Fernando Oliveira Tavares & Mihaela Onofrei & Bogdan-Narcis Firtescu & Paula-Andreea Terinte, 2021. "Impact of motivations to buy and offer gifts in consumerism at Christmas," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 68(3), pages 361-378, September.
• Barbu Mihai Constantin Răzvan & Tohăneanu Andrei Aurel Anton & Diaconescu Dragoş Laurenţiu & Burcea George Bogdan & Popescu Marius Cătălin & Dragomir Marian & Bratu Raducu Stefan, 2021. "Innovative Ways Of Creating And Nurturing The Fan Experience," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(49), pages 19-28, August.
• Sabin – Alexandru Babeanu & Viorel - Costin Banta & Cristian Dragos Turcan, 2021. "The Impact Of Artificial Intelligence Usage In Business," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(49), pages 5-12, August.
• Andreea-Daniela MORARU, 2021. "Residents-Tourists Relationships - The Influence Of The Socio-Demographic Characteristics On The Residents’ Attitude Toward Tourism," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 131-137, May.
• Raluca CIORNEA, 2021. "Insights Into Women’S Luxury Consumption – A Teenagers Versus Young Adults Comparison," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 7-26, May.
• Boris MILOVIC & Maksim VOJVODIC, 2021. "A Framework For The Development Of International Marketing In Sport," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 82-97, May.
• Tanzina AKHTER & MD NUR-AL-AHAD, 2021. "Influence Of Packaging Elements On The Purchase Decision-Making: A Study On The Bar Soap Users Of Dhaka City, Bangladesh," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 161-180, November.
• Christopher ZERRES, 2021. "Too Hard To Measure! Measurement Of Social Media Activities. An Objective-Based Process," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 201-211, November.
• Patrick Kunle Adeosun LADIPO & Ismail Tubosun AREBI & Olushola Solomon AKEKE & Babatunde BISIRIYU, 2021. "Effect Of Customer Service On Corporate Competitive Advantage In The Nigerian Telecoms Service Industry," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 212-229, November.
• Flaviu Doru NEAGA, 2021. "Evolutions, Trends And Options Regarding The Tourism Activity In The Covid-19 Pandemic Context. Case Study: Salaj County," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 230-239, November.
• Katalin Lőrincz & Éva Kruppa-Jakab & Renáta Szabó & János Csapó, 2021. "Green branding as a tool and future potential for destination marketing: Implications from a case study in Veszprém, Hungary," Society and Economy, Akadémiai Kiadó, Hungary, vol. 43(3), pages 253-269, September.
• Nick Chandler & Balázs Heidrich & Karina Szászvári & Richárd Kása, 2021. "Reframing market-orientation: A comparative study of the market orientation concept in the subcultures of university employees," Society and Economy, Akadémiai Kiadó, Hungary, vol. 43(3), pages 270-288, September.
• Laura MARCU & Sebastian Constantin RADULESCU, 2021. "Marketing Communication On The Launch Of A New Brand Of Electric Car. The Case Of Dacia Spring," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(23), pages 1-13.
• Andreea STRÂMBU-DIMA, 2021. "A Model Of Marketing Product In Religious Heritage Sites: Case Study For The Monastery Of Hodos-Bodrog," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(23), pages 1-10.
• Călin VEGHEÅž & LaurenÈ›iu STOENICÄ‚, 2021. "Facets Of The Marketing Communication For Promoting The Romanian Industrial Cultural Heritage," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(23), pages 1-12.
• Mihaela (Åžtefan) HINT, 2021. "Implementation Of Procedures For Delimiting Environmental Costs For Effcient Management Following The Example Of The Electrical Lighting Equipment Industry," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(23), pages 1-5.
• Schmitt, Julia & Miller, Klaus M. & Skiera, Bernd, 2021. "The Impact of Privacy Laws on Online User Behavior," HEC Research Papers Series 1437, HEC Paris.
  • Julia Schmitt & Klaus M. Miller & Bernd Skiera, 2021. "The Impact of Privacy Laws on Online User Behavior," Papers 2101.11366, arXiv.org, revised Oct 2021.
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• Samira Dedic & Adis Puska & Ermin Mujic, 2021. "The Effect Of Satisfaction Of Air Transport Services Users On Loyalty Cards In Bosnia And Herzegovina," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 30(1), pages 171-187, june.
• Ivana Pavlic & Katija Vojvodic & Barbara Puh, 2021. "Customer Satisfaction With Retail Store Attributes: Findings From The Croatian Food Retailing," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 30(1), pages 57-76, june.
• Suzana Markovic & Sanja Raspor Jankovic & Matina Gjurasic, 2021. "Does Social Network Quality Differ Between Facebook And Instagram? Application Of Snsqual Model," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 30(2), pages 493-508, december.
• Zhiwen He & Wenwu Xing & Yongxiu Chen, 2021. "Marketization, Industrial Structure Upgrading, and Energy Efficiency," Energy RESEARCH LETTERS, Asia-Pacific Applied Economics Association, vol. 2(2), pages 1-5.
• Hanna Maiboroda, 2021. "The Study Of Consumer Behavior In The Market Of Bakery Products In The Conditions Of Brand Management," Three Seas Economic Journal, Publishing house "Baltija Publishing", vol. 2(2).
• Yuliia Aleskerova & Volodimir Todosiichuk, 2021. "Analysis Of Economic Aspects Of Organic Beekeeping Production," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", vol. 2(1).
• Mariia Bahorka & Iryna Kadyrus, 2021. "Formation Of The Innovative Model Of Agrarian Enterprises Functioning Based On Ecologization And Steady Development," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", vol. 2(1).
• Hanna Maiboroda & Anastasiia Marchuk, 2021. "Development Of Ukrainian Enterprises In Crisis Economy In Brand Management System," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", vol. 2(2).
• Mykhailo Oklander & Alevtyna Kudina, 2021. "Channels For Promotion Of Fashion Brands In The Online Space," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 7(2).
• Tetiana Ostapenko & Maksym Kolesnyk, 2021. "Nanoeconomics And Innovative Marketing As Factors Of Sustainable Development In Global Environment," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 7(3).
• Olena Sukach & Svitlana Kozlovska & Natalia Sushko, 2021. "Modern Management Technologies In The Hospitality Industry," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 7(3).
• Steven Kayambazinthu Msosa, 2021. "The Service Encounter In Higher Education Institutions: A Systematic Literature Review," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 7(3).
• Marta Barna & Iryna Melnyk & Steven Rostyslav Baran, 2021. "Factors Of Digitalization Of The Marketing Activity Of Tourist Enterprises Of Ukraine In The Conditions Of Global Digitalization," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 7(3).
• Оleh Karyy & Uliana Balyk & Nataliia Kara, 2021. "Tourism Territorial Branding In The Conditions Of The Covid-19 Pandemic (On The Example Of Ukraine And Poland)," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 7(4).
• Oleg Bolgar & Liudmyla Bogush, 2021. "Implementation Of The State Policy Registration Of Property Rights Using Benchmarking Methods," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 7(4).
• Iuliia Gernego & Tetiana Shkoda & Oleksandr Savych, 2021. "Implementation Of The State Policy Registration Of Property Rights Using Benchmarking Methods," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 7(4).
• Steven Kayambazinthu Msosa, 2021. "Integrating Technology And Digital Connectivity In Service Recovery Strategies To Achieve Recovery Satisfaction During The Covid-19 Pandemic: A Hybrid Approach," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 7(5).
• Yuliia Aleskerova & Volodimir Todosiichuk, 2021. "Analysis Of Economic Aspects Of Organic Beekeeping Production," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 2(1).
• Mariia Bahorka & Iryna Kadyrus, 2021. "Formation Of The Innovative Model Of Agrarian Enterprises Functioning Based On Ecologization And Steady Development," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 2(1).
• Hanna Maiboroda & Anastasiia Marchuk, 2021. "Development Of Ukrainian Enterprises In Crisis Economy In Brand Management System," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 2(2).
• Vesselin Blagoev & Elena Shustova & Inna Mischenko, 2021. "Buyer Behaviour in the Case of Organic Agricultural Products," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 124-139.
• Mariya Georgieva & Evgeni Stanimirov, 2021. "Marketing Projections of Socially Responsible Branding on Consumer Loyalty," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 23-52.
• Riddhish N. Joshi & Yogesh C. Joshi, 2021. "An Assessment of CETSCALE in Liberalised Economy," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 3-22.
• Mariya Georgieva & Vanya Kraleva & Svilen Ivanov, 2021. "Good Practices in the Field of Corporate Social Responsibility (Comparative Analysis for Bulgaria, Romania and Serbia)," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 169-191.
• Lyubomir Lyubenov, 2021. "Positioning of Bee Products from the Ruse Region," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 192-209.
• Ellana Molchanova & Oleksandr Dluhopolskyi & Oleksandr Savych & Kateryna Kovtoniuk & Iryna Markovych, 2021. "Analysis of the Selected Entry Strategy of Blue Bottle Coffee Roaster," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 8, pages 229-242.
• Mihaela Mihailova, 2021. "Online learning from the perspective of the marketing product and its levels. An empirical example from Bulgaria," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 105-113.
• Emanuel Sanda, 2021. "Artificial Intelligence Applications And Impact On Consumers €“ With A View On Romanian Consumers’ Perceptions And Attitudes Related To Ai," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Horatiu Oliviu Buzgau & Smaranda Adina Cosma, 2021. "Assessing Competitiveness In Agribusinesses. The Case Of Holiv Ecoplant," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Marius Bota & Lavinia Lamurean, 2021. "From Inhabitant To Attendee In The Eventful City Of Cluj-Napoca: An Exploratory And Descriptive Approach," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Daniela Andreea Caraba & Smaranda Adina Cosma, 2021. "Perceptions And Attitudes Of The Stage Arts Audience On Marketing Mix Variables," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Mihai-Ioan Rosca & Angela Madan, 2021. "Modern Approach Of Artistic And Persuasive Marketing Communication," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Marija Kovačević & Goran Petković, 2021. "Uticaj Pandemije Kovid-19 U Republici Srbiji Na Kupovne Odluke Potrošača U E-Trgovini (The Impact Of E-Commerce On Consumer Decisions Caused By The Covid-19 Pandemic In The Republic Of Serbia)," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 43, pages 31-43, December.
• İbrahim Aydin, 2021. "Korku Ögesi Bulunduran Reklamlarin Markaya ve Reklamin Güvenilirligine Yönelik Tutum Üzerindeki Etkisinin Araştirilmasi," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, vol. 5(1), pages 277-304, August.
• Aysel Kurnaz, 2021. "Sosyal Medya Kullaniminin Tüketici Etnosentrizmi ve Kozmopolitlik Üzerindeki Etkisinin Incelenmesi," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, vol. 5(1), pages 399-428, August.
• Kato Takumi, 2021. "Does the “Like” Habit of Social Networking Services Lower the Psychological Barriers to Recommendation Intention in Surveys?," Business Systems Research, Sciendo, vol. 12(1), pages 216-227, May.
• Emini Adelina & Merovci Safet, 2021. "Do-it-yourself Marketing and Digital Marketing Adoption: Evidence from a Developing Country," Business Systems Research, Sciendo, vol. 12(2), pages 1-16, December.
• Halyna Samiilenko, 2021. "Theoretical fundamentals of formation and implementation of creative marketing in the conditions of creative economy," Economic Synergy, Higher Educational Institution Academician Yuriy Bugay International Scientific & Technical University, issue 1, pages 45-55.
• Veronika Khudolei, 2021. "The social media impact on business development," Economic Synergy, Higher Educational Institution Academician Yuriy Bugay International Scientific & Technical University, issue 2, pages 5-15.
• SERBAN COMANESCU Adrian, 2021. "Dropshipping In Romania, Opportunity Or Illusion," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 73(2), pages 98-108, May.
• CSORBA Luiela Magdalena, 2021. "The Attitude Of The Romanian Consumers Regarding The Impact Of Cell Phones On Human Health And On The Environment," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 73(3), pages 75-96, October.
• FUCIU Mircea, 2021. "The Consumer Profile Across The Generations From The Marketing Perspective," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 73(4), pages 18-27, December.
• Asmat Ara Shaikh & Nadeem Merchantvali & M. Z. Shaikh & C. R. Chavan, 2021. "Building Online Shopping Model for Sustainability of E-Commerce Industry through Empirical Study," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, vol. 24(3), pages 135-162.
• Asmat Ara Shaikh & Amir Nasir Patel & M. Z. Shaikh & C. R. Chavan, 2021. "SLRA: Challenges faced by SMEs in the adoption of E-commerce and sustainability in Industry 4.0," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, vol. 24(3), pages 15-38.
• Gautam S. Bapat & Nishu Ayedee & Ravikumar M. Chitnis, 2021. "The Influence of Web Adverts on Student Decision-Making Process for University Enrollments," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, vol. 24(3), pages 163-176.
• Atharva Dange & Kavitha R Gowda & V R Srinidhi & D. Halaswamy, 2021. "Analysing the Attitude of Social Media Users towards Ephemeral Marketing as a Digital Marketing Tool," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, vol. 24(3), pages 77-94.
• Yosuke Uno & Akira Sonoda & Masaki Bessho, 2021. "The Economics of Privacy: A Primer Especially for Policymakers," Bank of Japan Working Paper Series 21-E-11, Bank of Japan.
• Ching Andrew T. & Horstmann Ignatius & Lim Hyunwoo, 2021. "Complementarity of Information Products," Review of Marketing Science, De Gruyter, vol. 19(1), pages 1-32, September.
• Roy Debasish, 2021. "Sales – Response Model in Marketing Revisited in the Times of Uncertainty and Global Turmoil," Review of Marketing Science, De Gruyter, vol. 19(1), pages 139-165, September.
• Loredana Maria PAUNESCU, 2021. "The Correlation Between External Stimulation And The Decision To Choose A Supply Of Wide Product Consumption By Consumers," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 6(2), pages 116-121.
• Sorin-George Toma & Stefan Catana, 2021. "Customer Experience: A Conceptual Overview," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 33(1), pages 28-34, May.
• Stefan Catana & Sorin-George Toma, 2021. "Retail industry - marketing strategies for the competitive business environment," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 33(1), pages 7-14, May.
• Caroline Dauenhauer & Jens K. Perret, 2021. "Determinants of Purchasing Behavior - On the Interaction of Price Anchors and the Framing of Price Changes," EIIW Discussion paper disbei299, Universitätsbibliothek Wuppertal, University Library.
• Céline Gallen & Gaëlle Pantin-Sohier & Dominique Peyrat-Guillard, 2021. "Familiarisation et diffusion de l’entomophagie en France," Innovations, De Boeck Université, vol. 0(1), pages 153-182.
• Intissar Abbes & Marwa Rahmouni, 2021. "Industrie pharmaceutique et communautés virtuelles des consommateurs : quel design pour ces nouvelles plateformes d’engagement du domaine de la santé ?," Innovations, De Boeck Université, vol. 0(3), pages 177-202.
• Xiaoyang He & Ralph Siebert, 2021. "Switching Beers? The Effects of Switching Costs on Prices and Profits in Competitive Markets," CESifo Working Paper Series 9065, CESifo.
• Verena Gruber & Ingrid Peignier & Elinora Pentcheva & Anshu Suri, 2021. "Interventions to reverse the trend towards light-duty trucks in Canada," CIRANO Project Reports 2021rp-29, CIRANO.
• Ovidiu-Aurel GHIUTA, 2021. "The Use Of Brand Components In Electoral Debates. Romanian Presidential Elections 2014," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 46, pages 31-48, July.
• Zoljargal ULZIIBADRAKH & Zoltán SZAKÁLY, 2021. "Understanding Service Marketing In Performing Arts Organizations," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 181-189, December.
• Eli Haim HANI, 2021. "The Effect Of Managerial Skill On Business Success," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 199-204, December.
• Eli Haim HANI, 2021. "The Effect Of Key Business Success Factors On Start-Up Performance," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 18, pages 117-129, December.
• Anca BUTNARIU & Florin Alexandru LUCA, 2021. "Triggers Of Born Global Companies," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 18, pages 161-169, December.
• Alexandra Giuliana ANDRONIC, 2021. "Consumer Behaviour In Purchasing Luxury Goods During Economic Crises," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 25, pages 9-14, May.
• Eli Haim HANI, 2021. "What Is Business Success?," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 27, pages 191-195, December.
• Carlos Fernando Osorio-Andrade & Edwin Arango-Espinal & Carlos Alberto Arango-Pastrana, 2021. "eWOM en los tiempos de la COVID-19: un análisis empírico de marcas colombianas en Facebook," Estudios Gerenciales, Universidad Icesi, vol. 37(158), pages 28-36, March.
• Juan Camilo Mejía & Diego De la Rosa-Salazar & Hernán Darío Huertas-Moreno, 2021. "Implicaciones de la COVID-19 sobre el marketing de servicios educativos: un estudio desde las motivaciones y estados de ánimo de universitarios en Colombia," Estudios Gerenciales, Universidad Icesi, vol. 37(158), pages 126-137, March.
• Washington Macías-Rendón & Katia Rodríguez-Morales & Holger Raúl Barriga-Medina, 2021. "COVID-19 lockdown and the satisfaction with online food delivery providers," Estudios Gerenciales, Universidad Icesi, vol. 37(159), pages 200-209, June.
• Marcelo Luiz Dias da Silva Gabriel & Sérgio Luiz do Amaral Moretti & Rejane Alexandrina Domingues Pereira do Prado & André Francisco Alcântara Fagundes, 2021. "Comportamento dos consumidores durante a pandemia de COVID-19: análise de classes latentes sobre atitudes de enfrentamento e hábitos de compra," Estudios Gerenciales, Universidad Icesi, vol. 37(159), pages 303-317, June.
• Karen L. Orengo-Serra & María Sánchez-Jauregui, 2021. "Coping with earthquakes and COVID-19: A perspective of customer relationship management," Estudios Gerenciales, Universidad Icesi, vol. 37(159), pages 318-331, June.
• Osiris María Echeverría-Ríos & José Melchor Medina-Quintero & Demian Abrego-Almazán, 2021. "La autenticidad de la marca, su efecto en la imagen y reputación de marca de productos cerveceros en México," Estudios Gerenciales, Universidad Icesi, vol. 37(160), pages 364-374, August.
• Irene Gil-Saura & Mihaela Simona Moise & María Eugenia Ruiz-Molina, 2021. "Efectos de las prácticas verdes en la lealtad: propuesta de un modelo para el entorno hotelero colombiano," Estudios Gerenciales, Universidad Icesi, vol. 37(160), pages 425-438, August.
• Rita Goncalves & Samuel Lincoln Bezerra Lins & Sibele Dias de Aquino & Luana Elayne Cunha de Souza, 2021. "O impulso da pertenca: a influencia da identidade social na compra por impulso de jovens Portugueses," Estudios Gerenciales, Universidad Icesi, vol. 37(161), pages 521-531, October.
• Eloísa Trevino & Rodolfo Treviño, 2021. "Análisis entre imagen de la tienda y satisfacción del cliente en tiendas minoristas transnacionales en el sector autoservicio," Estudios Gerenciales, Universidad Icesi, vol. 37(161), pages 556-565, October.
• Sandra Tobon & Jesús García-Madariaga, 2021. "Influencers vs the power of the crowd: A research about social influence on digital era," Estudios Gerenciales, Universidad Icesi, vol. 37(161), pages 601-609, October.
• Leslier Valenzuela-Fernández & Natacha Peñaloza-Briones & Karla Barajas-Portas & Enrique Marinao-Artigas, 2021. "Organizational innovation capabilities. Empirical evidence from B2B contexts," Estudios Gerenciales, Universidad Icesi, vol. 37(161), pages 647-656, October.
• Carmen Juliana Villamizar Jaimes & Andrés Villegas Mejía, 2021. "Análisis situacional y generación de un mapa estratégico para el incremento del mercado potencial en una institución prestadora de salud," Revista CIFE, Universidad Santo Tomás, January.
• López Celis, Diana María & Peñalosa Otero, Mónica Eugenia, 2021. "Relación entre la actitud ambiental y la compra de productos socialmente responsables en los consumidores de Medellín, Colombia," Revista Tendencias, Universidad de Narino, vol. 22(1), pages 1-17, January.
• Osorio-Andrade, Carlos Fernando & Rodríguez-Orejuela, Augusto & Moreno-Betancourt, Fernando, 2021. "Efectos de las características de videos en YouTube que aumentan su popularidad: un análisis empírico," Revista Tendencias, Universidad de Narino, vol. 22(1), pages 18-38, January.
• Llanes, Rudibel Perdigón & Sala, Hubert Viltres, 2021. "Social media marketing en empresas agrícolas cubanas," Revista Tendencias, Universidad de Narino, vol. 22(1), pages 163-179, January.
• Castro, Claudia Patricia Grisales & Garcia, Edwin Arbey Hernandez & Cardona, Evelyn Xiomara Montenegro, 2021. "Percepción del consumidor sobre el impacto del merchandising olfativo como estrategia del marketing sensorial," Revista Tendencias, Universidad de Narino, vol. 22(2), pages 1-25, July.
• Tenorio, Luis Enrique David, 2021. "Exposición de marca personal por medio de redes sociales," Revista Tendencias, Universidad de Narino, vol. 22(2), pages 107-129, July.
• Sánchez, Ernesto Batista & Leyva, Beatriz Serrano & Cruz, Leudis Orlando Vega de la, 2021. "Imagen cognitiva de destinos turísticos. Una aproximación desde el destino turístico Holguín, Cuba," Revista Tendencias, Universidad de Narino, vol. 22(2), pages 288-308, July.
• Nancy Grajales-Montoya & Ledy Gómez-Bayona & Bladimir Coronado-Ríos, 2021. "La comunicación estratégica desde el mercadeo en instituciones educativas," Revista CEA, Instituto Tecnológico Metropolitano, vol. 7(13), pages 1-21, January.
• Sergio Luque-Ortiz, 2021. "Estrategias de marketing digital utilizadas por empresas del retail deportivo," Revista CEA, Instituto Tecnológico Metropolitano, vol. 7(13), pages 1-21, January.
• Heppy Agustiana Vidyastuti, 2021. "Influence of the Services Marketing Mix and Place Branding on Tourism Destination Image," Revista CEA, Instituto Tecnológico Metropolitano, vol. 7(14), July.
• Heppy Agustiana Vidyastuti, 2021. "Influence of the Services Marketing Mix and Place Branding on Tourism Destination Image," Revista CEA, Instituto Tecnológico Metropolitano, vol. 7(14), July.
• Juan Camilo Mejía & Rafael Currás-Pérez & Carlos Manuel Córdoba-Segovia, 2021. "Influencia de la religiosidad, la norma subjetiva y la efectividad percibida del consumidor en el consumo socialmente responsable," Revista CEA, Instituto Tecnológico Metropolitano, vol. 7(14), July.
• Denisa Ewerth, Michele Girotto, 2021. "Motivaciones y barreras en la utilización de estrategias de e-marketing en pymes catalanas y el encaje del consumidor: el caso de la comarca del Alt Emporda," Revista CEA, Instituto Tecnológico Metropolitano, vol. 7(15), pages 1-34, September.
• Oscar Eduardo Ávila-Rodríguez, Silvana Janeth Correa-Henao, Laura Cristina Henao-Colorado, Héctor Alonso Monroy-Escudero, Jorge Iván Brand-Ortiz, 2021. "Determinantes de la lealtad en la relación entre la Liga Antioquena de Tenis de Campo y sus clientes," Revista CEA, Instituto Tecnológico Metropolitano, vol. 7(15), pages 1-24, September.
• María Cristina Otero-Gómez, Wilson Giraldo-Pérez, 2021. "Los consumidores y la co-creación de valor: el caso de una comunidad de marca virtual," Revista CEA, Instituto Tecnológico Metropolitano, vol. 7(15), pages 1-17, September.
• Bronnenberg, Bart & Dube, Jean-Pierre & Joo, Joonhwi, 2021. "Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry," CEPR Discussion Papers 15706, C.E.P.R. Discussion Papers.
• Bronnenberg, Bart & Huang, Yufeng, 2021. "Gains from Convenience and the Value of E-commerce," CEPR Discussion Papers 15707, C.E.P.R. Discussion Papers.
• Heski Bar-Isaac & Guillermo Caruana & Vicente Cuñat, 2023. "Targeted Product Design," American Economic Journal: Microeconomics, American Economic Association, vol. 15(2), pages 157-186, May.
  • Bar-Isaac, Heski & Caruana, Guillermo & Cuñat, Vicente, 2021. "Targeted product design," CEPR Discussion Papers 15708, C.E.P.R. Discussion Papers.
  • Bar-Isaac, Heski & Caruana, Guillermo & Cuñat, Vicente, 2023. "Targeted product design," LSE Research Online Documents on Economics 113517, London School of Economics and Political Science, LSE Library.
• Ursu, Raluca & An, Eunkyung, 2021. "Online Advertising as Passive Search," CEPR Discussion Papers 16193, C.E.P.R. Discussion Papers.
• Rao, Justin, 2021. "Demand for Online News under Government Control: Evidence from Russia," CEPR Discussion Papers 16233, C.E.P.R. Discussion Papers.
• Darina Ňakatová, 2021. "The intention to go on holiday during a pandemic – a theoretical study," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(1), pages 11-18.
• Dana Vokounová, 2021. "Is there demand in wine events in Slovakia?," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(1), pages 19-26.
• František Olšavský, 2021. "Consumer literacy and honey fraud. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(1), pages 2-10.
• Sophie Wiesinger & Alexandra Fratrič & Margarethe Überwimmer, 2021. "Assessing stakeholders’ needs and expectations: A business transfer matchmaking-platform from a marketing perspective," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(1), pages 27-33.
• Marcus Diedrich, 2021. "How is the home office used by sales and marketing employees during and after the corona crisis?," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(1), pages 34-45.
• Eva Jaderná & Vasilii Ostin, 2021. "Certified product buying preferences under the influence of COVID-19," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(1), pages 46-54.
• Dagmar Sieglova, 2021. "Marketing topics through academic posters: An avenue to student autonomy and active citizenship," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(2), pages 12-23.
• David Aufreiter & Doris Ehrlinger & Christian Stadlmann & Margarethe Überwimmer & Anna Biedersberger & Christina Korter & Stefan Mang, 2021. "Automatic information retrievement for exporting services: First project findings from the development of an AI based export decision supporting instrument," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(2), pages 2-11.
• Margarethe Überwimmer & Pia Hautamäki & Stefan Wengler & Robert Füreder, 2021. "Sales organizations on the path of digitalization – A reflection from Germany, Finland and Austria," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(2), pages 24-29.
• Darko Pantelic & Peter Brandstaetter & Emilia F. Samuelsson, 2021. "Educating future managers for a culturally diverse workspace: Using course as a living laboratory," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(2), pages 30-41.
• Margarethe Überwimmer & Harald Hammer & Jakob Vaboschek, 2021. "Export resilience – A future key success factor for Upper Austrian B2B companies?," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(2), pages 42-51.
• Lukas Bernfried Bruns & Kevin Hümmer, 2021. "Name discrimination – selected attributes based on the German advertising practice," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(3), pages 13-20.
• Samuel Smolka & Eva Smolková & Lucia Vilčeková, 2021. "Sustainability as a factor of changing marketing strategies based on the customers´ preferences in context of different generations in Slovakia," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(3), pages 2-12.
• Maria Kmety Bartekova, 2021. "Creative industries in Slovakia and their pricing strategies as the part of their marketing mix," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(3), pages 21-30.
• Štefan Kráľ & Richard Fedorko, 2021. "Development of online shopping within B2C e-commerce in the Visegrad Four countries," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(3), pages 42-50.
• Jörg Petermann, 2021. "Development of real estate marketing – trends for the future," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(4), pages 10-19.
• Mária Oleárová & Radovan Bačík & Richard Fedorko, 2021. "Overview of current trends in mobile commerce: global perspectives," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(4), pages 2-9.
• Darina Ňakatová, 2021. "Summer 2020 and intention to travel on holiday after the pandemic outbreak: Analysis of findings of selected scientific studies," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(4), pages 20-25.
• Miroslav Reiter & Ondrej Čupka & Andrej Miklošík, 2021. "Personas creation using Google Analytics," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(4), pages 26-33.
• Yahia Mouammine & Hassan Azdimousa, 2021. "A review of neuromarketing origins as a new marketing research method," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(4), pages 34-50.
• Sellers-Rubio, Ricardo & Mas-Ruiz, Francisco & Sancho-Esper, Franco, 2021. "Reputation and Advertising of Collective Brand Members in the Wine Industry: The Moderating Role of Market Share," Journal of Wine Economics, Cambridge University Press, vol. 16(2), pages 169-188, May.
• K. Sudhir & Seung Yoon Lee & Subroto Roy, 2021. "Lookalike Targeting on Others' Journeys: Brand Versus Performance Marketing," Cowles Foundation Discussion Papers 2302, Cowles Foundation for Research in Economics, Yale University.
• K. Sudhir & Seung Yoon Lee & Subroto Roy, 2021. "Lookalike Targeting on Others' Journeys: Brand Versus Performance Marketing," Cowles Foundation Discussion Papers 2302R, Cowles Foundation for Research in Economics, Yale University, revised Jun 2022.
• Тодор Кръстевич, 2021. "Моделиране На Вероятностния Избор При Покупка," Scientific Research Almanac, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 29(1 Year 20), pages 5-47.
• Lyubomir Lyubenov, 2021. "Strategic Marketing Relations In The Beekeeping Sector In Ruse District," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 4 Year 20, pages 78-94.
• Любомир Любенов, 2021. "Стратегическиte маркетинг взаимоотношения в сектор пчеларство в област Русе," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 4 Year 20, pages 88-107.
• Надежда Димова, 2021. "Приложение На Принципите На Устойчивостта В Бизнес Логистиката При Обслужване На Корпоративни Клиенти," Yearbook of D. A. Tsenov Academy of Economics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 1(1 Year 20), pages 109-132.
• Senka Sekularac Ivosevic, 2021. "Envisioning Marketing in a Digital Technology-Driven Maritime Business," Journal of Innovative Business and Management, DOBA Faculty, vol. 13(1), pages 22-28.
• Tina Povse & Tina Vukasovic, 2021. "Challenges of adapting sales activities to the purchase behaviour of the customer of an innovative product," Journal of Innovative Business and Management, DOBA Faculty, vol. 13(2), pages 9-28.
• Matej Kalar & Tina Vukasovic, 2021. "Consumers attitudes towards the purchase intention of electric cars and their impact on the environment in Slovenia," Journal of Innovative Business and Management, DOBA Faculty, vol. 13(2), pages 29-45.
• Katarina Belanova, 2021. "Financing of small and medium –sized enterprises by bank loans compared to large companies during the coronavirus crisis," Journal of Innovative Business and Management, DOBA Faculty, vol. 13(2), pages 46-56.
• Marcia C. Santos & Rui Manuel Teixeira Santos Dias, 2021. "Financial return of crowdfunding platforms: are funding trends andsuccess rates changing in the Covid-19 era?," Journal of Innovative Business and Management, DOBA Faculty, vol. 13(2), pages 57-64.
• Julia Schmitt & Klaus Miller & Bernd Skiera, 2021. "The Impact of Privacy Laws on Online User Behavior," Working Papers hal-03857505, HAL.
  • Schmitt, Julia & Miller, Klaus M. & Skiera, Bernd, 2021. "The Impact of Privacy Laws on Online User Behavior," HEC Research Papers Series 1437, HEC Paris.
  • Julia Schmitt & Klaus M. Miller & Bernd Skiera, 2021. "The Impact of Privacy Laws on Online User Behavior," Papers 2101.11366, arXiv.org, revised Oct 2021.
• Li, Xitong & Grahl, Jörn & Hinz, Oliver, 2021. "How Do Recommender Systems Lead to Consumer Purchases? A Causal Mediation Analysis of a Field Experiment," HEC Research Papers Series 1442, HEC Paris.
• Randheer Kokku, 2021. "Omni and Multi-Channel: Relationship with Utilitarian/Hedonic Benefits, Shopping Value and Channel Patronage," International Review of Management and Marketing, Econjournals, vol. 11(2), pages 11-22.
• Dhruba Jyoti Sen, 2021. "Ethical Issues in Marketing Communication for Real Estate in India," International Review of Management and Marketing, Econjournals, vol. 11(3), pages 13-21.
• Sorina Vasile & Lebogang Mototo & Tinashe Chuchu, 2021. "Using “Memes” as a Marketing Communication Tool in Connecting with Consumers within the Age of Digital Connectivity," International Review of Management and Marketing, Econjournals, vol. 11(3), pages 30-35.
• Ivan De Battista & Franco Curmi & Emanuel Said, 2021. "Influencing Factors Affecting Young People’s Attitude Towards Online Advertising: A Systematic Literature Review," International Review of Management and Marketing, Econjournals, vol. 11(3), pages 58-72.
• Rejoice Jealous Tobias-Mamina & Eugine Tafadzwa Maziriri, 2021. "Transition into Veganism: Drivers of Vegan Diet Consumption," International Review of Management and Marketing, Econjournals, vol. 11(4), pages 23-28.
• Sharjana Alam Shaily & Nazmun Nahar Emma, 2021. "Integration of Artificial Intelligence Marketing to Get Brand Recognition for Social Business," International Review of Management and Marketing, Econjournals, vol. 11(4), pages 29-37.
• Tinashe Chuchu, 2021. "The South Africa 2010 FIFA World Cup: A Look Back: Perceptions of its Impact on Tourism in South Africa," International Review of Management and Marketing, Econjournals, vol. 11(4), pages 49-58.
• Tshepo Tlapana, 2021. "The Impact of Store Layout on Consumer Buying Behaviour: A Case of Convenience Stores from a Selected Township in Kwazulu Natal," International Review of Management and Marketing, Econjournals, vol. 11(5), pages 1-6.
• Ronal Aprianto & Muhartini Salim & Sardiyo Sardiyo, 2021. "Religious Belief on Online Buying Intention of Muslim Clothing in Indonesia," International Review of Management and Marketing, Econjournals, vol. 11(5), pages 7-11.
• Peter Ansu-Mensah & Monica Ansu-Mensah & Desmond Kuupiel, 2021. "What Evidence Exists on Individuals’ Sustainable Consumption Practices in Africa? A Scoping Review Protocol," International Review of Management and Marketing, Econjournals, vol. 11(5), pages 12-17.
• Michael Humbani, 2021. "Understanding Perceived Risks in Proximity Mobile Payment Adoption in South Africa and the Mediating Effect of Perceived Value," International Review of Management and Marketing, Econjournals, vol. 11(6), pages 10-20.
• Onur TÜRKER, 2021. "Alýcý Davranýþý Okulunun Düþüncelerine Yönelik Güncel Yaklaþýmlar: Bir Literatür Analizi," Isletme ve Iktisat Calismalari Dergisi, Econjournals, vol. 9(1), pages 12-27.
• Aybike Tuba ÖZDEN, 2021. "Covid-19 Pandemisi Döneminde Hastanelerde Hizmet Kalitesi Üzerine Bir Araþtýrma," Isletme ve Iktisat Calismalari Dergisi, Econjournals, vol. 9(2), pages 42-66.
• Canan YILMAZ UZ, 2022. "Alisveris Motivasyonunun Havaalanlarindaki Anlik Satin Alma Davranisi Uzerine Etkisi," Isletme ve Iktisat Calismalari Dergisi, Econjournals, vol. 10(1), pages 18-34.
• Takahashi, Ryo, 2021. "How to stimulate environmentally friendly consumption: Evidence from a nationwide social experiment in Japan to promote eco-friendly coffee," Ecological Economics, Elsevier, vol. 186(C).
• Keane, Michael & Neal, Timothy, 2021. "Consumer panic in the COVID-19 pandemic," Journal of Econometrics, Elsevier, vol. 220(1), pages 86-105.
  • Michael Keane & Timothy Neal, 2020. "Consumer Panic in the COVID-19 Pandemic," Discussion Papers 2020-06, School of Economics, The University of New South Wales.
• Keane, Michael & Ketcham, Jonathan & Kuminoff, Nicolai & Neal, Timothy, 2021. "Evaluating consumers’ choices of Medicare Part D plans: A study in behavioral welfare economics," Journal of Econometrics, Elsevier, vol. 222(1), pages 107-140.
  • Michael P. Keane & Jonathan D. Ketcham & Nicolai V. Kuminoff & Timothy Neal, 2019. "Evaluating Consumers' Choices of Medicare Part D Plans: A Study in Behavioral Welfare Economics," NBER Working Papers 25652, National Bureau of Economic Research, Inc.
• Huang, Yuxuan & Yang, Shenggang & Zhu, Qi, 2021. "Brand equity and the Covid-19 stock market crash: Evidence from U.S. listed firms," Finance Research Letters, Elsevier, vol. 43(C).
• Tsakas, Elias & Tsakas, Nikolas, 2021. "Noisy persuasion," Games and Economic Behavior, Elsevier, vol. 130(C), pages 44-61.
  • Elias Tsakas & Nikolas Tsakas, 2018. "Noisy Persuasion," University of Cyprus Working Papers in Economics 11-2018, University of Cyprus Department of Economics.
• Ong, David, 2021. "Predicting choice-averse and choice-loving behaviors in a field experiment with actual shoppers," Journal of Economic Behavior & Organization, Elsevier, vol. 188(C), pages 46-71.
  • Ong, David, 2021. "Predicting choice-averse and choice-loving behaviors in a field experiment with actual shoppers," MPRA Paper 108384, University Library of Munich, Germany.
• Gerlach, Johannes M. & Lutz, Julia K.T., 2021. "Digital financial advice solutions – Evidence on factors affecting the future usage intention and the moderating effect of experience," Journal of Economics and Business, Elsevier, vol. 117(C).
• Chung, Kim-Sau & Liu, Erica Meixiazi & Lo, Melody, 2021. "Selling to consumers who cannot detect small differences," Journal of Economic Theory, Elsevier, vol. 192(C).
• Daunfeldt, Sven-Olov & Moradi, Jasmine & Rudholm, Niklas & Öberg, Christina, 2021. "Effects of employees’ opportunities to influence in-store music on sales: Evidence from a field experiment," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
• Campo, Katia & Lamey, Lien & Breugelmans, Els & Melis, Kristina, 2021. "Going Online for Groceries: Drivers of Category-Level Share of Wallet Expansion," Journal of Retailing, Elsevier, vol. 97(2), pages 154-172.
• Wu, Xiaoyue & Jin, Liyin & Xu, Qian, 2021. "Expertise Makes Perfect: How the Variance of a Reviewer's Historical Ratings Influences the Persuasiveness of Online Reviews," Journal of Retailing, Elsevier, vol. 97(2), pages 238-250.
• Carter, Kealy & Jayachandran, Satish & Murdock, Mitchel R., 2021. "Building A Sustainable Shelf: The Role of Firm Sustainability Reputation," Journal of Retailing, Elsevier, vol. 97(4), pages 507-522.
• Xie, Guangming & Lü, Kevin & Gupta, Suraksha & Jiang, Yushi & Shi, Li, 2021. "How Dispersive Opinions Affect Consumer Decisions: Endowment Effect Guides Attributional Inferences," Journal of Retailing, Elsevier, vol. 97(4), pages 621-638.
• El Kihal, Siham & Nurullayev, Namig & Schulze, Christian & Skiera, Bernd, 2021. "A Comparison of Return Rate Calculation Methods: Evidence from 16 Retailers," Journal of Retailing, Elsevier, vol. 97(4), pages 676-696.
• Hirche, Martin & Farris, Paul W. & Greenacre, Luke & Quan, Yiran & Wei, Susan, 2021. "Predicting Under- and Overperforming SKUs within the Distribution–Market Share Relationship," Journal of Retailing, Elsevier, vol. 97(4), pages 697-714.
• von Mutius, Bernhard & Huchzermeier, Arnd, 2021. "Customized Targeting Strategies for Category Coupons to Maximize CLV and Minimize Cost," Journal of Retailing, Elsevier, vol. 97(4), pages 764-779.
• Munoz, Claudia & Laniado, Henry, 2021. "Airline choice model for international round-trip flights: The role of travelers’ satisfaction and personality traits," Research in Transportation Economics, Elsevier, vol. 90(C).
• Sulser, Pascal A., 2021. "Pay-per-minute pricing: A field experiment comparing traditional and participative pricing mechanisms," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 92(C).
• Bonan, Jacopo & Battiston, Pietro & Bleck, Jaimie & LeMay-Boucher, Philippe & Pareglio, Stefano & Sarr, Bassirou & Tavoni, Massimo, 2021. "Social interaction and technology adoption: Experimental evidence from improved cookstoves in Mali," World Development, Elsevier, vol. 144(C).
  • Bonan, Jacopo & Battiston, Pietro & Bleck, Jaimie & LeMay-Boucher, Philippe & Pareglio, Stefano & Sarr, Bassirou & Tavoni, Massimo, 2017. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," MITP: Mitigation, Innovation and Transformation Pathways 263486, Fondazione Eni Enrico Mattei (FEEM).
  • Jacopo Bonan & Pietro Battiston & Jaimie Bleck & Philippe LeMay-Boucher & Stefano Pareglio & Bassirou Sarr & Massimo Tavoni, 2020. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," Working Papers 442, University of Milano-Bicocca, Department of Economics, revised May 2020.
  • Jacopo Bonan & Pietro Battiston & Jaimie Bleck & Philippe LeMay Boucher & Stefano Pareglio & Bassirou Sarr & Massimo Tavoni, 2018. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," Development Working Papers 431, Centro Studi Luca d'Agliano, University of Milano.
  • Jacopo Bonan & Pietro Battiston & Jaimie Bleck & Philippe LeMay-Boucher & Stefano Pareglio & Bassirou Sarr & Massimo Tavoni, 2017. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," Working Papers 2017.47, Fondazione Eni Enrico Mattei.
• Pavlovskaia, Elena Fauquet-Alekhine- & Alekhine, Philippe Fauquet-, 2021. "Consumer vs producer misperception: the case of French wine," LSE Research Online Documents on Economics 124272, London School of Economics and Political Science, LSE Library.
• Sánchez Torres, Javier A. & Varón Sandoval, Alexander & Arroyo Cañada, Francisco Javier & Rojas Berrio, Sandra, 2021. "Exploring the factors affecting the use of C2C in Colombia," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Lorente Páramo, Ángel José & Hernández García, Ángel & Chaparro Peláez, Julián, 2021. "Modelling e-mail marketing effectiveness – An approach based on the theory of hierarchy-of-effects," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Sarmiento Guede, José Ramón & De Esteban Curiel, Javier & Antonovica, Arta, 2021. "Increase the influence of the travel video bloggers by using Youtube to sell trips indirectly through relationship marketing and service quality online," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Derya Timucin Hayat & Blend Ibrahim, 2021. "Effects of Perceived Stakeholder Conflict Factors on Guests’ Outcomes: Evidence from Kyrenian Hotels in North Cyprus," Contemporary Studies in Economic and Financial Analysis, in: Contemporary Issues in Social Science, volume 106, pages 17-31, Emerald Group Publishing Limited.
• Sima Nart & Abdülkadir Öztürk, 2021. "Circular Economy from the Point of Consumption Relations: Consumer’s Role in Maintaining Circular Process," Contemporary Studies in Economic and Financial Analysis, in: Contemporary Issues in Social Science, volume 106, pages 67-79, Emerald Group Publishing Limited.
• Bilge Villi, 2021. "The Influence of Covid-19 on Consumers’ Perceptions of Uncertainty and Risk," Contemporary Studies in Economic and Financial Analysis, in: Contemporary Issues in Social Science, volume 106, pages 135-148, Emerald Group Publishing Limited.
• Alicia Blanco-González & Cristina Del-Castillo-Feito & Giorgia Miotto, 2021. "The influence of business ethics and community outreach on faculty engagement: the mediating effect of legitimacy in higher education," European Journal of Management and Business Economics, Emerald Group Publishing Limited, vol. 30(3), pages 281-298, April.
• Alicia Blanco-González & Cristina Del-Castillo-Feito & Giorgia Miotto, 2021. "The influence of business ethics and community outreach on faculty engagement: the mediating effect of legitimacy in higher education," European Journal of Management and Business Economics, Emerald Group Publishing Limited, vol. 30(3), pages 281-298, April.
• Muhammad Rizal & Endang Ruswanti & Moehammad Unggul Januarko & William A. Barnett & Bruno S. Sergi, 2021. "The Impacts of Electronic Word of Mouth on the Intention of Patients to Join “In Vitro Fertilization” Program," International Symposia in Economic Theory and Econometrics, in: Environmental, Social, and Governance Perspectives on Economic Development in Asia, volume 29, pages 189-206, Emerald Group Publishing Limited.
• Dani Dagustani & Gatot Iwan Kurniawan & Heppy Agustiana Vidyastuti & Rediawan Miharja & William A. Barnett & Bruno S. Sergi, 2021. "Model of Increasing Tourists Revisit Intention: Utilizing the Environment as an Ecotourism Area," International Symposia in Economic Theory and Econometrics, in: Environmental, Social, and Governance Perspectives on Economic Development in Asia, volume 29, pages 207-219, Emerald Group Publishing Limited.
• Muhammad Rizal & Endang Ruswanti & Moehammad Unggul Januarko, 2021. "The Impacts of Electronic Word of Mouth on the Intention of Patients to Join “In Vitro Fertilization” Program," International Symposia in Economic Theory and Econometrics, in: Environmental, Social, and Governance Perspectives on Economic Development in Asia, volume 29, pages 189-206, Emerald Group Publishing Limited.
• Dani Dagustani & Gatot Iwan Kurniawan & Heppy Agustiana Vidyastuti & Rediawan Miharja, 2021. "Model of Increasing Tourists Revisit Intention: Utilizing the Environment as an Ecotourism Area," International Symposia in Economic Theory and Econometrics, in: Environmental, Social, and Governance Perspectives on Economic Development in Asia, volume 29, pages 207-219, Emerald Group Publishing Limited.
• Květa Olšanová & Andrea Escobar Ríos & Gina Cook & Petr Král & Marija Zlatić, 2021. "Impact of the awareness of brand-related CSR activities on purchase intention for luxury brands," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 18(3), pages 597-618, May.

2020

• Valeri GAGAUZ, 2020. "Digital Marketing In The Practice Of Small And Medium Enterprises In The Republic Of Moldova," Economy and Sociology, The Journal Economy and Sociology, issue 1, pages 64-73.
• Abdelhalim Ammar Gherbi, 2020. "The Role of Bancatakāful in Developing and Protecting the Islamic Financial Industry دور التّأميـن التّكافلـي المصرفـي في تطوير الصّناعة الماليّة الإسلاميّة وحمايتها," Journal of King Abdulaziz University: Islamic Economics, King Abdulaziz University, Islamic Economics Institute., vol. 33(3), pages 3-40, October.
• Usama Haroon & Muhammad Hassan Chaudhary & Muhammad Aamir Shahzad & Muhammad Adnan Khan & Nimra Nisar, 2020. "Vegetable Prices Possess Seasonal Volatility: A Case Study of Lahore, Punjab, Pakistan," Journal of Economic Impact, Science Impact Publishers, vol. 2(2), pages 62-71.
• Evan Sadler, 2020. "Diffusion Games," American Economic Review, American Economic Association, vol. 110(1), pages 225-270, January.
• Shota Ichihashi, 2020. "Online Privacy and Information Disclosure by Consumers," American Economic Review, American Economic Association, vol. 110(2), pages 569-595, February.
  • Shota Ichihashi, 2019. "Online Privacy and Information Disclosure by Consumers," Staff Working Papers 19-22, Bank of Canada.
• Itay P. Fainmesser & Andrea Galeotti, 2020. "Pricing Network Effects: Competition," American Economic Journal: Microeconomics, American Economic Association, vol. 12(3), pages 1-32, August.
• Prashant Bharadwaj & Tavneet Suri, 2020. "Improving Financial Inclusion through Digital Savings and Credit," AEA Papers and Proceedings, American Economic Association, vol. 110, pages 584-588, May.
• Iuliana Cetina & Silvia Elena Cristache & Georgeta Narcisa Ciobotar & Andrei Badin, 2020. "Large-Scale Cultural Events: An Argument for Strengthening Ecological Awarenes," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(53), pages 239-239, February.
• Dacinia Crina Petrescu & Florina Bran & Carmen Valentina Radulescu & Ruxandra Malina Petrescu-Mag, 2020. "Green Procurement through Forest Stewardship Council (FSC) Certification in the Private Sector. Perceptions and Willingness to Buy of Private Companies from Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(53), pages 1-42, February.
• Nicolae Al. Pop & Steluta Todea & Cristina-Veronica Partenie & Cristina Ott, 2020. "Stakeholders’ Perception Regarding Sustainable Universities," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(54), pages 330-330, April.
• Alina Simona Tecau & Cristinel Petrisor Constantin & Radu Constantin Lixandroiu & Ioana Bianca Chitu & Gabriel Bratucu, 2020. "Impact of the COVID-19 Crisis on Heavy Work Investment in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(Special 1), pages 1049-1049, November.
• Stefanie Jensen & Martin Ohlwein, 2020. "The Impact of Brand Nostalgia on Purchase Intention among Gen Y," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 111-121, August.
• Andreea Elena Strătilă (Irimia) & Mihai MehedinÈ›u, 2020. "The Impact of COVID-19 Pandemic on Romanian Modern Grocery Retailers," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 122-131, August.
• Mark Maritz & Jason-Leigh Byrne & Robertson Simon, 2020. "An Investigation into the use of the Marketing Mix in the Food and Beverage Industry in Grahamstown, South Africa: An Exploratory Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 156-167, August.
• Mark Maritz & Ophelie Staub & Robyn Van Bergen, 2020. "An Investigation into the factors influencing the Purchasing Behaviour of Smartphones among University Students in South Africa," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 168-181, August.
• GEN LI & Amir Homayounfard & Maged A A Ali, 2020. "Exploring the Influence of Green Transparency on the Purchase Intention of Green Products," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 182-193, August.
• GEN LI & Amir Homayounfard & Maged A A Ali, 2020. "Exploring the Influence of Green Transparency Improvement on the Trust Repair after Greenwashing," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 194-206, August.
• Mădălina-Alexandra CoÈ›iu & Anca Constantinescu-Dobra, 2020. "Developing an Entrepreneurial Mindset among Engineering Students. A Comparative Analysis of Entrepreneurship Curriculum in Romanian Technical Universities," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 207-213, August.
• Madalina Cotiu & Adrian Sabou & Anca Constantinescu-Dobra, 2020. "Supporting the Decision-Making Process of High-school Students in Choosing their University Track. A Raspberry Pi Case Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 214-219, August.
• Laura Raluca Åžtefan, 2020. "Branding in Higher Education," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 231-236, August.
• David-Florin Ciocodeică & Raluca-Giorgiana Chivu & IonuÈ›-Claudiu Popa & Adrian Mociu, 2020. "Studying the Evolution of Business in the field of Nutrition using Instruments Specific to Online Social Networks in the Context of the New Covid-19," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 237-244, August.
• IonuÈ›-Claudiu Popa & Adrian IonuÈ› MoÈ™escu & Raluca Giorgiana Chivu, 2020. "The impact of Online Platforms on Reducing the Shortage of Staff in the Air Transport Industry: An Entrepreneurial Approach," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 245-251, August.
• Raluca Giorgiana Chivu & David-Florin Ciocodeică & Adrian Mociu, 2020. "The Influence of the Cultural Factor in Eating Habits: An International Marketing Case Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 252-258, August.
• Adrian IonuÈ› MOȘESCU & Raluca Giorgiana CHIVU & Ștefan-Claudiu CÄ‚ESCU & IonuÈ›-Claudiu POPA & Florina BOTEZATU, 2020. "Using Big Data in Marketing and Advertising: A Case Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 259-264, August.
• Maria Daniela FRAÈšILÄ‚ & Paul COSMOVICI, 2020. "The Implications of Ethics and Responsibility in Public Management," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 265-273, August.
• Florina BOTEZATU & Paul COSMOVICI & Ștefan-Claudiu CÄ‚ESCU & Maria Daniela FRAÈšILÄ‚ & Alina ALECU, 2020. "The Effects of Viral Marketing, Including Fake News, in Elections Campaigns," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 274-279, August.
• Andreea Orîndaru & Mihaela Constantinescu & Daniela Ioniță & Ștefan-Claudiu Căescu & Florina Botezatu, 2020. "Assessing Corporate Clients’ Expectations on Relationship Building with a Digital Marketing Agency – A Qualitative Approach," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 319-326, August.
• Abdollah Mohammadparast Tabas & Hanna Komulainen, 2020. "The Role of Entrepreneurial Ecosystem in the Internationalisation of High Growth SMEs in Health Technology Business," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 32-42, August.
• Laura Daniela RoÈ™ca (Tănase), 2020. "Transformation in Consumers’ Cehaviours and Attitudes Toward Services in Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 327-342, August.
• Aura Colan & Tincuèša Vrabie & Geanina Colan & Nicoleta Cristache, 2020. "Communication Strategy aimed at Strengthening the Presence of Training Providers on the Labor Market of the South-East Region," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 43-53, August.
• Andrey Kostov, 2020. "Influence of Computer Games as an Advertising Medium on Brand Associations," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 54-60, August.
• Alina Popa & Raluca-Ecaterina Brandabur, 2020. "Evolution of Integrated Marketing Communication Research through Latent Dirichlet Allocation (LDA) Analysis," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 61-70, August.
• Amadea Ruxandra Agapie & Gabriela Sîrbu, 2020. "Young Consumers Demand Sustainable and Social Responsible Luxury," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 71-81, August.
• Alexandra Hutanu & Patricea-Elena Bertea, 2020. "Do You Still Love Facebook? Understanding Users’ Perceptions Through a Novel Qualitative Method," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 82-92, August.
• Nedjma Bernoussi & Lucie Sirieix, 2019. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire : une approche exploratoire, par la valeur perçue et l’authenticité perçue : cas de l’huile d’oliv," Post-Print hal-02299679, HAL.
  • Bernoussi, Nedjma & Sirieix, Lucie, 2020. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire. Une approche exploratoire, par la valeur perçue et l’authenticité perçue. Cas de l’huile d’olive ," Working Papers MOISA 301227, Institut National de la recherché Agronomique (INRA), UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro, Montpellier, France.
  • Bernoussi, N. & Sirieix, L., 2020. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire. Une approche exploratoire, par la valeur perçue et l’authenticité perçue. Cas de l’huile d’olive ," Working Papers MoISA 202001, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France.
  • Nedjma Bernoussi & Lucie Sirieix, 2020. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire : une approche exploratoire, par la valeur perçue et l’authenticité perçue : cas de l’huile d’oliv," Working Papers hal-02493533, HAL.
• Jerzy Grobelny & Rafal Michalski, 2020. "Investigating human visual behavior by hidden Markov models in the design of marketing information," WORking papers in Management Science (WORMS) WORMS/20/09, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
• Rafal Michalski & Joanna Koszela-Kulinska, 2020. "Eye-tracking examination of the anthropological race, gender and verbal-pictorial relative positions on ergonomics of visual information presentation," WORking papers in Management Science (WORMS) WORMS/20/10, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
• Rafal Michalski, 2020. "The role of virtual package shapes in digital product presentation," WORking papers in Management Science (WORMS) WORMS/20/18, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
• Rafal Michalski & Jerzy Grobelny & Anna Bezdzietna, 2020. "Column versus tabular layout of paragraphs in message conveyance: visual processing study based on eye-tracking data," WORking papers in Management Science (WORMS) WORMS/20/19, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
• Jerzy Grobelny & Rafal Michalski, 2020. "Similarity assessment in the design of graphic marketing messages: the case of drain cleaner packaging," WORking papers in Management Science (WORMS) WORMS/20/20, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
• Jeffrey Yi-Lin Forrest & Zaiwu Gong & Edward Scott & Gerardo Eloy Soto Ruiz, 2020. "Market-Sensing Capabilities, Profitability Within Stagnant Industries And Crafting Of Customer Value Propositions," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 26, pages 53-76, December.
• Corina P. TarÅ£a & Ioan PlăiaÅŸ & Luis F. Martinez & Luisa M. Martinez, 2020. "The Role of Car Aesthetics on Consumers’ Decisions: An Example from Romania," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 67(1), pages 33-43, March.
• Bruno Duarte Abreu Freitas & Ruth Sofia Contreras-Espinosa & Pedro à lvaro Pereira Correia, 2020. "How Sponsors Should Bring Relevant-Added Value to Esports," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 67(3), pages 363-387, September.
• Amélia Maria Pinto da Cunha Brandão & Pedro Dourado & Luis Palma Martos, 2020. "See Now, Buy Now Model: A Passport to Fashion Brand Equity," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 67(4), pages 33-55, December.
• Bruno Duarte Abreu Freitas & Ruth Sofia Contreras-Espinosa & Pedro à lvaro Pereira Correia, 2020. "Sponsoring Esports to Improve Brand Image," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 67(4), pages 495-515, December.
• Amélia Maria Pinto da Cunha Brandão & Pedro Dourado & Luis Palma Martos, 2020. "See Now, Buy Now Model: A Passport to Fashion Brand Equity," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 67(si), pages 33-55, December.
• Raghav Agarwal & Yamini Gera & Ankit Amar & Mary Rani Thomas, 2020. "Generation Z preference on reusable food container on subscription basis," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 11(2), pages 53-62, May.
• Tünde SZABÓ & Mónika FOSZTÓ, 2020. "A Museum Management Issue: The Implications Of Becoming More Consumer Oriented By Following The Trends," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 40-56, May.
• Cuneyd Ikbal SARIOGLU, 2020. "Customer Citizenship Behavior: Scale Development And Validation," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 57-72, May.
• Nosica RIZKALLA & Deyna Dwitama SETIADI, 2020. "Appraising The Influence Of Theory Of Consumption Values On Environmentally-Friendly Product Purchase Intention In Indonesia," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 7-25, May.
• Mihai STOICA, 2020. "Green Brand: An Integrated Conceptual Framework," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 117-134, November.
• Flaviu Doru NEAGA, 2020. "Research Regarding The Perception Of The Inhabitants Of Salaj County Concerning The Regional Touristic Developement," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 162-180, November.
• Elisabete SILVA & Hugo SOARES & José Duarte SANTOS & Fernando ALMEIDA, 2020. "THE ROLE OF SOCIAL MEDIA IN PORTUGUESE SMEs," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 99-116, November.
• Daniel Adrian GÂRDAN & Iacob CĂTOIU & Iuliana Petronela GÂRDAN & Andrei BORANGIU, 2020. "The Mobile Media Communication And The Doctor-Patient Relationship In The Case Of Children Ent Disorders," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(22), pages 1-3.
• Muhammad Taqi, "undated". "Development Of Brand Hate Through Electronic Marketing," Review of Socio - Economic Perspectives 202070, Reviewsep.
• Mehak Rehman & Haroon Iqbal Maseeh, 2020. "Impact of Youtube Advertising on Purchase Intention: A Pitch," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 19(4), pages 805-811, December.
• Mirza Ashfaq Ahmed & Riffat Zulfiqar & Muhammad Anwar ul Haq & Noreena Kausar & Shaista Khalid, 2020. "Customer Purchase Intentions toward Islamic Banking Products in Pakistan: A Study of Religiosity-Based Marketing," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 10(10), pages 1187-1202, October.
• Nusrat Jahan & Md. Alamgir Hossain & Yuantao Fang, 2020. "Multiple Mediating Effects on the Quality of and Loyalty to Banking Services," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 10(11), pages 1248-1258, November.
• Maxim Koldyshev, 2020. "Industrial (B2b) Marketing Of Glass Companies: Mobile Applications As A Sales Promotion Tool," Three Seas Economic Journal, Publishing house "Baltija Publishing", vol. 1(3).
• Olha Kovalchuk, 2020. "Branding As An Effective Marketing Strategy For The Competitiveness Of The Dairy Industry," Green, Blue & Digital Economy Journal, Publishing house "Baltija Publishing", vol. 1(2).
• Yevheniia Polishchuk & Anna Kornyliuk & Alla Ivashchenko, 2020. "Investor Relations Tools For Business In Smart Specialization Strategy," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 6(4).
• Olha Kovalchuk, 2020. "Branding As An Effective Marketing Strategy For The Competitiveness Of The Dairy Industry," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 1(2).
• Teofana Dimitrova & Lyubomir Stoychev & Kiril Desev, 2020. "Marketing Communication Practices in Bulgarian Higher Education," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 1, pages 92-113.
• Erika Kulcsar & Blanka Balazs & Norbert Badi & Csilla-Tima Beder & Ottilia Opra & Brigitta Szabo & Nora Szabo, 2020. "Strengths And Weaknesses Of (Inter)National Brands: Ikea, L’Orã‰Al, Starbucks And Ford, Based On The Opinion Of Consumers," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Bradley Shapiro & Günter J. Hitsch & Anna Tuchman, 2020. "Generalizable and Robust TV Advertising Effects," Working Papers 2020-111, Becker Friedman Institute for Research In Economics.
• M. Emin YAÞAR & Abdulvahap BAYDAÞ & Þenol ÇELÝK, 2020. "Determination of Factors Affecting the Preferences of Youth for Purchasing New Products: Application of Confirmatory Factor Analysis," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, vol. 4(1), pages 195-225, August.
• Mehmet GÜVEN & Mesut ASLAN, 2020. "Bilgi Teknolojilerinin Çalýsanlarýn Performansýna ve Motivasyonuna Etkisi: TRB1 Bölgesindeki KOBI’lerde Bir Uygulama," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, vol. 4(1), pages 35-54, August.
• Lamberz Julia & Litfin Thorsten & Teckert Özlem & Meeh-Bunse Gunther, 2020. "Is there a Link between Sustainability, Perception and Buying Decision at the Point of Sale?," Business Systems Research, Sciendo, vol. 11(3), pages 1-13, November.
• Lamberz Julia & Litfin Thorsten & Teckert Özlem & Meeh-Bunse Gunther, 2020. "Is there a Link between Sustainability, Perception and Buying Decision at the Point of Sale?," Business Systems Research, Sciendo, vol. 11(3), pages 1-13, November.
• Mark Armstrong & Yongmin Chen, 2020. "Discount Pricing," Economic Inquiry, Western Economic Association International, vol. 58(4), pages 1614-1627, October.
  • Armstrong, Mark & Chen, Yongmin, 2012. "Discount pricing," MPRA Paper 39074, University Library of Munich, Germany.
  • Armstrong, Mark & Chen, Yongmin, 2013. "Discount Pricing," CEPR Discussion Papers 9327, C.E.P.R. Discussion Papers.
  • Armstrong, Mark & Chen, Yongmin, 2017. "Discount Pricing," MPRA Paper 76681, University Library of Munich, Germany.
  • Mark Armstrong & Yongmin Chen, 2012. "Discount Pricing," Economics Series Working Papers 605, University of Oxford, Department of Economics.
• Olivier Mesly & David W. Shanafelt & Nicolas Huck & François‐Éric Racicot, 2020. "From wheel of fortune to wheel of misfortune: Financial crises, cycles, and consumer predation," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(4), pages 1195-1212, December.
  • Olivier Mesly & David W. Shanafelt & Nicolas Huck & François-Éric Racicot, 2020. "From wheel of fortune to wheel of misfortune : Financial crises, cycles, and consumer predation," Post-Print hal-02973657, HAL.
  • Olivier Mesly & David W. Shanafelt & Nicolas Huck, 2020. "From wheel of fortune to wheel of misfortune: Financial crises, cycles and consumer predation," Working Papers of BETA 2020-35, Bureau d'Economie Théorique et Appliquée, UDS, Strasbourg.
• FUCIU Mircea, 2020. "Changes In The Organization'S Marketing Activity In Light Of The Sars-Cov-2 Pandemic," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 72(2), pages 27-35, July.
• FUCIU Mircea, 2020. "Effects Of The Online On The Exogenous Influence Factors Of Consumer Behaviour," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 72(4), pages 35-47, December.
• Jan Šalamoun, 2020. "Characteristics of Companies involved in the Fairtrade Platform," Economics Working Papers 2020-03, University of South Bohemia in Ceske Budejovice, Faculty of Economics, revised 18 Sep 2020.
• Liviu CIUCAN-RUSU & Mihai TIMUS & Iulia Elena VARGA, 2020. "The Importance Of Marketing Research For The Sustainability Of Medical Services," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 5(2), pages 133-141.
• Baba, Amina & Creti, Anna & Massol, Olivier, 2020. "What can be learned from the free destination option in the LNG imbroglio?," Energy Economics, Elsevier, vol. 89(C).
  • Amina Baba & Anna Creti & Olivier Massol, 2020. "What can be learned from the free destination option in the LNG imbroglio ?," Post-Print hal-02955119, HAL.
  • Amina Baba & Anna Cretti & Olivier Massol, 2020. "What can be learned from the free destination option in the LNG imbroglio?," Working Papers 2004, Chaire Economie du climat.
  • Amina Baba & Anna Creti & Olivier Massol, 2020. "What can be learned from the free destination option in the LNG Imbroglio ?," Working Papers hal-03192881, HAL.
• László SEER, 2020. "Toward A Threshold Model Of Consumer Autonomy For Human-Smart System Interactions: A Qualitative Study," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 15, pages 57-69, June.
• Ketrin SZIKSZAI-NÉMETH, 2020. "Influencer Marketing – Persuasion Of The Followers," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 16, pages 119-124, December.
• Vicentiu Cosmin VLAD & Florin-Alexandru LUCA, 2020. "Delivering Sustainability - Green Marketing Evolution," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 16, pages 169-179, December.
• Vicentiu Cosmin VLAD & Florin-Alexandru LUCA, 2020. "Esg Marketing Model: A New Paradigm To Understand The Impact," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 22, pages 85-89, May.
• Omar SALEM, 2020. "Social Media Marketing In Higher Education Institutions," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 23, pages 191-196, August.
• Alexandra Giuliana ANDRONIC, 2020. "Motivational Determinants In The Development Of The Decision To Purchase Mobile Phones," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 24, pages 279-286, December.
• Anca-Mihaela BUTNARIU & Florin-Alexandru LUCA, 2020. "The Role Of Marketing Activities In Reducing Risk For Construction Companies," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 24, pages 369-375, December.
• Irene Gil-Saura & Irene Sánchez-González & María Eugenia Ruiz-Molina, 2020. "Efectos del desarrollo sostenible percibido por el consumidor. Una propuesta de modelo de hipermercados en Ecuador," Estudios Gerenciales, Universidad Icesi, vol. 36(154), pages 27-42, March.
• Salvador Estrada & Héctor Cuevas-Vargas & Neftalí Parga-Montoya, 2020. "Incidencia de la innovación en marketing en el rendimiento empresarial: una aplicación basada en modelamiento con ecuaciones estructurale," Estudios Gerenciales, Universidad Icesi, vol. 36(154), pages 66-79, March.
• Irene Gil-Saura & María Gabriela Montesdeoca-Calderón & María Eugenia Ruiz-Molina, 2020. "capital de marca de los restaurantes?," Estudios Gerenciales, Universidad Icesi, vol. 36(154), pages 100-113, March.
• Charles R. Arosa-Carrera & Juan Carlos Chica-Mesa, 2020. "La innovación en el paradigma del marketing relacional," Estudios Gerenciales, Universidad Icesi, vol. 36(154), pages 114-122, March.
• Ramon Silva Leite & Sérgio Cruz Passos & Marcelo de Rezende Pinto, 2020. "Personal values and gift giving act: a proposed connection," Estudios Gerenciales, Universidad Icesi, vol. 36(155), pages 218-228, June.
• Fabiana Gama de Medeiros & Francisco José da Costa, 2020. "Proposicao de um modelo integrativo de justica para o sistema agregado de marketing turístico," Estudios Gerenciales, Universidad Icesi, vol. 36(156), pages 251-263, September.
• Ana Marcela Londono-Silva & Carlos Fernando Osorio-Andrade & Jenny Piedad Peláez-Muñoz, 2020. "Efectos del lenguaje publicitario y del destino turístico usados en páginas comerciales de Facebook sobre la generación de boca a boca electrónico," Estudios Gerenciales, Universidad Icesi, vol. 36(156), pages 264-271, September.
• Irene Gil-Saura & Milva Eileen Justavino-Castillo & María Fuentes-Blasco, 2020. "Efectos de la sostenibilidad y del valor logístico en las relaciones entre empresas de transporte marítimo," Estudios Gerenciales, Universidad Icesi, vol. 36(157), pages 377-390, December.
• Flávio Bressan & Geraldo Luciano Toledo, 2020. "Influencia da data de validade nas decisoes de compra e consumo de produtos alimentícios," Estudios Gerenciales, Universidad Icesi, vol. 36(157), pages 439-453, December.
• María Marisela Vargas-Salgado & Marisol Pastrana-Martínez & Aurora Irma Máynez-Guaderrama & Karla Gabriela Gómez-Bull, 2020. "Análisis de la satisfacción de pasajeros de aerolíneas de bajo costo mexicanas," Estudios Gerenciales, Universidad Icesi, vol. 36(157), pages 484-495, December.
• Pedro Duque-Hurtado & Veronica Samboni-Rodriguez & Mariana Castro-Garcia & Luz Alexandra Montoya-Restrepo & Ivan Alonso Montoya-Restrepo, 2020. "Neuromarketing: Its current status and research perspectives," Estudios Gerenciales, Universidad Icesi, vol. 36(157), pages 525-539, December.
• Pedro Duque-Hurtado & Adrián Toro-Cardona & Dahiana Ramírez-Ramírez & Martin Carvajal-Henao, 2020. "Marketing viral: Aplicación y tendencias," Revista Clio América, Universidad del Magdalena, vol. 14(27), pages 454-468, March.
• Rodriguez, Jenny Mairena Herrera & Gómez, Lina María Otálora & Rueda, Oscar Mauricio Lozano, 2020. "La innovación en marketing de las empresas agroindustriales de la Provincia de Sugamuxi," Revista Tendencias, Universidad de Narino, vol. 21(2), pages 45-62, July.
• Deaza, José Armando & Díaz, Néstor Fabián & Castiblanco, Suelen Emilia & María Inés Barbosa, Universidad de La Salle, 2020. "International market selection models: a literature review," Revista Tendencias, Universidad de Narino, vol. 21(2), pages 191-217, July.
• Mejía, Juan Camilo & Rosas, Mario Fernando Arcos, 2020. "Relacionamiento de marca: análisis de perspectivas y trascendencia en la gestión," Revista Tendencias, Universidad de Narino, vol. 21(2), pages 242-265, July.
• Purnamaningsih Purnamaningsih; Nosica Rizkalla & Nosica Rizkalla, 2020. "El papel de la interacción parasocial en la intención de los consumidores de comprar productos de belleza," Revista CEA, Instituto Tecnológico Metropolitano, vol. 6(12), pages 1-15, July.
• Amar Nuriman Izudin; Endang Ruswanti; Moehammad Unggul Januarko & Endang Ruswanti & Moehammad Unggul Januarko, 2020. "El efecto del boca a boca electrónico en el interés de compra de los consumidores," Revista CEA, Instituto Tecnológico Metropolitano, vol. 6(12), pages 1-13, July.
• Sen Geng & Menglong Guan, 2020. "Design Your Trustworthiness," GRU Working Paper Series GRU_2020_019, City University of Hong Kong, Department of Economics and Finance, Global Research Unit.
• Zdenka Kádeková & Ingrida Košičiarová, 2020. "Publicity as a tool of PR activities within CSR concept in food enterprises in Slovakia," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(1), pages 2-14.
• Marcus Diedrich & Markus Peplinski, 2020. "The relevance of virtual showrooms for sanitary retail," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(1), pages 26-36.
• Ingrida Košičiarová & Zdenka Kádeková, 2020. "The consumer behavior of young Slovak consumers (under the age of 25) in the private label market," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(1), pages 37-48.
• Alexandra Fratrič & Michael Schmidthaler & Margarethe Überwimmer & Robert Füreder, 2020. "Service innovation across borders: Challenges and potentials of service innovation collaboration in Upper Austria and South Bohemia," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(2), pages 10-16.
• Ladislava Knihová, 2020. "Empowering customers through education-based videos in e-commerce," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(2), pages 17-27.
• Barbora Marišová & Eva Smolková, 2020. "Role of regional tourism organizations in Slovakia from their perspective," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(2), pages 2-9.
• Patrick Großpötzl & Ulrich Seiler & Margarethe Überwimmer, 2020. "Priorities when looking for servitization in the mechanical engineering industry," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(2), pages 28-39.
• Stefan Wengler & Margarethe Überwimmer & Pia Hautamäki & Gabriele Hildmann & Ulrich Vossebein & Robert Füreder, 2020. "Digital transformation in B2B sales – differences and best practices in three different European countries," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(2), pages 40-48.
• Martina Jantová & Peter Štarchoň, 2020. "Attitudes of the inhabitants of the capital of the Slovak Republic towards selected topics of advertising. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(2), pages 49-55.
• Eva Jaderná & Jana Pechová & Hana Volfová, 2020. "CSR in corona time," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(3), pages 2-21.
• Stephan Weinert & Elmar Günther & Edith Rüger-Muck & Gerhard Raab, 2020. "Artifcial intelligence in personnel selection and its influence on employer attractiveness," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(3), pages 22-35.
• Rosmeriany Nahan-Suomela, 2020. "Networking and entrepreneurial orientation in internationalization of small-and medium sized enterprises: A two case study of Ostrobothnia company in Finland," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(3), pages 36-47.
• Martina Jantová & Peter Štarchoň, 2020. "Attitudes of the inhabitants of the capital of the Slovak Republic towards selected topics of advertising. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(3), pages 48-57.
• Eva Jaderná & Hana Volfová, 2020. "Consumers´ perception of sustainable retailers," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(4), pages 13-26.
• Marcus Diedrich & Markus Peplinski, 2020. "The corona crisis as a catalyst for the digital transformation in the sanitary trade?," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(4), pages 2-12.
• Radka H. Picková & Michal Hrubý, 2020. "Purported green attitude vs. actual pro-environmental behaviour of Czech consumers," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(4), pages 27-37.
• Ivan Uher & Milena Švedová, 2020. "Neuromarketing in contemporary society," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(4), pages 38-45.
• František Olšavský, 2020. "Consumer literacy and honey fraud. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 15(4), pages 46-51.
• Michaela Haase & Ingrid Becker, 2020. "Resource-Making and Proto-Institutions in the German Tafel Field: Applying a Hermeneutical Context Model," Journal of Contextual Economics (JCE) – Schmollers Jahrbuch, Duncker & Humblot, Berlin, vol. 140(1), pages 31-63.
• Lyubomir Lyubenov, 2020. "Online Retail Channels for Organic Bee Products," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 1 Year 20, pages 42-67.
• Любомир Любенов, 2020. "Потребителски Онлайн Канали За Биологични Пчелни Продукти," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 1 Year 20, pages 48-74.
• Павлина Пеева, 2020. "Ефекти От Потребителското Позициониране На Предприятията За Търговия С Животозастрахователни Продукти В България," Electronic magazine "Dialogue", D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 1 Year 20, pages 52-72.
• Борислав Атанасов, 2020. "Фрагментарен Анализ На Пазара На Бързооборотни Потребителски Стоки В България," Electronic magazine "Dialogue", D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 3 Year 20, pages 62-76.
• Florent Bédécarrats & Isabelle Guérin & François Roubaud, 2020. "Controversies around RCT in Development. Epistemology, Ethics, and Politics," Working Papers DT/2020/15, DIAL (Développement, Institutions et Mondialisation).
• Marina Tuneva, 2020. "Nonprofit marketing – does strategic planning help?," Journal of Innovative Business and Management, DOBA Faculty, vol. 12(2), pages 96-104.
• Dijana Medenica Mitrovic & Milica Raicevic, 2020. "Concept of Online Customers Experience in Digital Banking," Journal of Innovative Business and Management, DOBA Faculty, vol. 12(2), pages 79-84.
• Scekic, Ana & Atalay, Selin & Yang, Cathy L. & Ebbes, Peter, 2020. "Target Search in Product Displays: A Visual Crowding Perspective," HEC Research Papers Series 1370, HEC Paris.
• Lei, Yanzhe (Murray) & Miao, Sentao & Momot, Ruslan, 2020. "Privacy-Preserving Personalized Revenue Management," HEC Research Papers Series 1391, HEC Paris.
• Wu, Di & Nair, Harikesh S. & Geng, Tong, 2020. "Consumption Vouchers during COVID-19: Evidence from E-commerce," Research Papers 3892, Stanford University, Graduate School of Business.
• Jes s Garcia-Guiliany & Emiro De-la-hoz-Franco & Andr s-David Rodr guez-Toscano & Juan-David De-la-Hoz-Hern ndez & Hugo G. Hern ndez-Palma, 2020. "Multiple Linear Regression Model Applied to the Projection of Electricity Demand in Colombia," International Journal of Energy Economics and Policy, Econjournals, vol. 10(1), pages 419-422.
• Vincent Didiek Wiet Aryanto & Yohan Wismantoro & Yudith Vega Paramitadevi, 2020. "The Climate Change Issue towards Behavioral Intentions: A Perspective of Social Marketing," International Journal of Energy Economics and Policy, Econjournals, vol. 10(2), pages 483-490.
• Muhammad Imran Malik & Mubashir Ahmad & Arif Hussain & Farida Saleem & Muhammad Kashif Durrani & Shabir Hyder & Saiqa Saddiqa Qureshi & Shoaib Imtiaz & Shumaila Malik, 2020. "Renewable Energy Products and Customer s Purchase Intentions having Environmental Concern," International Journal of Energy Economics and Policy, Econjournals, vol. 10(6), pages 14-21.
• Jheison Contreras-Salinas & Fernando Lopez & Carlos A Rondon-Rodriguez & Hugo G Hern ndez Palma & Juan-David De-la-Hoz-Hernandez, 2020. "Analysis of Energy Consumption in Colombia Using the Holt Method," International Journal of Energy Economics and Policy, Econjournals, vol. 10(6), pages 679-683.
• Rita Zahara & Nandan Limakrisna, 2020. "The Building Image of PT. Jakarta East Industrial Park," International Review of Management and Marketing, Econjournals, vol. 10(1), pages 7-10.
• Meryem Zoghlami & Salma Ayeb & Kaouther Saied Ben Rached, 2020. "The Moderating Effect of Empowerment in the Relationship Internet Use in Health and Shared Decision-making between Patient and Doctor," International Review of Management and Marketing, Econjournals, vol. 10(1), pages 11-18.
• Vonny Susanti & Ujang Sumarwan & Megawati Simanjuntak & Eva Z Yusuf, 2020. "Rational Antecedent Framework of Brand Satisfaction in the Industrial Market: Assessing Rational Perceived Quality and Rational Perceived Value Roles," International Review of Management and Marketing, Econjournals, vol. 10(1), pages 19-26.
• Fabián Cuesta & Gabriela Paida & Irene Buele, 2020. "Influence of Olfactory and Visual Sensory Stimuli in the Perfume-Purchase Decision," International Review of Management and Marketing, Econjournals, vol. 10(1), pages 63-71.
• Muhammad Ashfaque & Syed Mohsin Ali Shah & Fahad Sultan & Haider Khalil & Arif Hussain & Muhammad Khan, 2020. "Ethical Value Propositions of Islamic Banking Products: A Phenomenological Inquiry of Relationship Managers Perspective," International Review of Management and Marketing, Econjournals, vol. 10(2), pages 8-14.
• Mahmoud El-Jafari & Raneen Yousef & Ali Jamoos, 2020. "Consumer Behavior Towards Introducing 3g Mobile In Palestine: The Case Of Bethlehem Governorate," International Review of Management and Marketing, Econjournals, vol. 10(2), pages 68-79.
• Rizka Annisa Fitri & Ririn Wulandari, 2020. "Online Purchase Intention Factors in Indonesian Millenial," International Review of Management and Marketing, Econjournals, vol. 10(3), pages 122-127.
• Patria Laksamana, 2020. "I will Always Follow You: Exploring the Role of Customer Relationship in Social Media Marketing," International Review of Management and Marketing, Econjournals, vol. 10(3), pages 22-28.
• Lie Heng & Nur Afifah, 2020. "Entrepreneurial Orientation for Enhancement of Marketing Performance," International Review of Management and Marketing, Econjournals, vol. 10(3), pages 46-53.
• Fikri Aulawi Rusmahafi & Ririn Wulandari, 2020. "The Effect of Brand Image, Service Quality, and Customer Value on Customer Satisfaction," International Review of Management and Marketing, Econjournals, vol. 10(4), pages 68-77.
• Muhammad Abrar & Rizwan Shabbir & Mohsin Bashir & Shahnawaz Saqib & Ahmed Raza, 2020. "Role of Professional Service Quality and Communication Effectiveness in Predicting Relationship Commitment among Professional-Client in Lawyer Services," International Review of Management and Marketing, Econjournals, vol. 10(4), pages 89-95.
• Le Thanh Tiep & Ngo Quang Huan & Tran Thi Thuy Hong, 2020. "Impact of Corporate Social Responsibility to Firms’ Performance in Southern Enterprises of Vietnam," International Review of Management and Marketing, Econjournals, vol. 10(4), pages 17-24.
• Muhammad Sarmad & Naeem Ahmad & Muhammad Khan & Muhammad Irfan & Hajira Atta, 2020. "Investigating the Moderating Role of Trust between Social Media Capabilities and Consumer Brand Engagement Across Textile Sector of Pakistan," International Review of Management and Marketing, Econjournals, vol. 10(4), pages 53-62.
• Zulfa Fitri Ikatrinasari & Sampik Krisning Tyas & Babay Jutika Cahyana & Purwanto Purwanto, 2020. "Development of Digital Marketing Strategy in the Education Industry," International Review of Management and Marketing, Econjournals, vol. 10(4), pages 63-67.
• Ryo Iwata & Kaoru Kuramoto & Kenyuu Matsumoto & Satoshi Kumagai, 2020. "Extracting Innovative Buyers by Scoring Using Innovator Theory," International Review of Management and Marketing, Econjournals, vol. 10(5), pages 92-102.
• Muhammad Rashid Rafiq & Rai Imtiaz Hussain & Shahbaz Hussain, 2020. "The Impact of Logo Shapes Redesign on Brand Loyalty and Repurchase Intentions through Brand Attitude," International Review of Management and Marketing, Econjournals, vol. 10(5), pages 117-126.
• Jan C. L. König, 2020. "The Never-Ending Story Teller – A Narratological Genealogy of Storytelling in Marketing and Management," International Review of Management and Marketing, Econjournals, vol. 10(5), pages 127-137.
• Muhammad Imran Hanif & Muhammad Ahsan & Muhammad Kashif Bhatti & Muhammad Sajjad Loghari, 2020. "The Effect of Electronic Customer Relationship Management on Organizational Performance with Mediating Role of Customer Satisfaction," International Review of Management and Marketing, Econjournals, vol. 10(5), pages 138-147.
• May Yee Melissa Lau, 2020. "Effects of Marketing Mix on Students’ Selection of Transnational Top-up Degrees in Hong Kong," International Review of Management and Marketing, Econjournals, vol. 10(5), pages 27-34.
• Bilson Simamora, 2020. "Modeling Goal-Directed Choice Quality: A University Context," International Review of Management and Marketing, Econjournals, vol. 10(5), pages 35-45.
• Hera Laxmi Devi Septiani & Ujang Sumarwan & Lilik Noor Yuliati & Kirbrandoko Kirbrandoko, 2020. "Understanding the Factors Driving Farmers to Adopt Peer-to-Peer Lending Sharing Economy," International Review of Management and Marketing, Econjournals, vol. 10(6), pages 13-21.
• Marcial López-Pastor & Jesús García-Madariaga & Joaquín Sánchez & Jose Figueiredo, 2020. "Demand Impact for Prices Ending with “9” and “0” in Online and Offline Consumer Goods Retail Trade Channels," International Review of Management and Marketing, Econjournals, vol. 10(6), pages 58-78.
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• Espigares-Jurado, Francisco & Muñoz-Leiva, Francisco & Correia, Marisol B. & Sousa, Carlos M.R. & Ramos, Célia M.Q. & Faísca, Luís, 2020. "Visual attention to the main image of a hotel website based on its position, type of navigation and belonging to Millennial generation: An eye tracking study," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
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• Álvarez González, Paula & Otero Neira, Mª Carmen, 2020. "La imagen e identificación de los clientes bancarios tras una fusión o adquisición," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Berné Manero, Carmen & Ciobanu, Andreea V. & Pedraja Iglesias, Marta, 2020. "The electronic word of mouth as a context variable in the hotel management decision-making process," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Moliner, Miguel Ángel & Fandos, Juan Carlos & Monferrer, Diego & Estrada, Marta, 2020. "Entity crisis, halo effect and loyalty," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Fuentes Blasco, Maria & Moliner Velázquez, Beatriz & Servera Francés, David & Gil Saura, Irene, 2020. "¿Cómo varían los efectos de la innovación en el comercio minorista? Un análisis por categoría de producto," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Marín García, Antonio & Gil Saura, Irene & Ruiz Molina, María Eugenia, 2020. "¿Contribuye la innovación a generar valor de marca y satisfacción en el cliente?: Evidencias en la gran distribución de alimentación," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Cachón Rodríguez, Gabriel & Prado Román, Camilo, 2020. "The identification-loyalty relationship in a university context of crisis: the moderating role of students and graduates," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Muñoz Leiva, Francisco & Rodríguez López, María Eugenia & García Martí, Bárbara, 2022. "Discovering prominent themes of the application of eye tracking technology in marketing research," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Jonas Polfuß & Dilara Sönmez, 2020. "Country-of-origin as a dynamic concept: an analysis of Chinese consumer electronics brands in Germany," Journal of Chinese Economic and Foreign Trade Studies, Emerald Group Publishing, vol. 13(3), pages 115-138, November.
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• Sheellyana Junaedi & Jason Harjanto, 2020. "Examining the Effect of Destination Awareness, Destination Image, Tourist Motivation, and Word of Mouth on Tourists’ Intention to Revisit," International Symposia in Economic Theory and Econometrics, in: Advanced Issues in the Economics of Emerging Markets, volume 27, pages 27-38, Emerald Group Publishing Limited.
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• Ahmad Hanfan & Hayati Nupus & Lutfi, 2020. "Iconic Product Advantage for Improving Marketing Performance of Indonesian Small and Medium Enterprises," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 31-41.
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• Almas Sabir & Kaouther Znaidi & Mir Nimer Abdul Qayum, 2020. "Endeavor Agility on Consumption Value through Affirming an Acceptable Degree of Utilization Esteem for New Items," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 19-34.
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• Rawin Vongurai, 2020. "Factors Influencing Intention to Use Fitness Trackers: A Case Study on Thais’ Living in Bangkok," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 457-477.
• Paulo Duarte Silveira & Susana Galvao, 2020. "An Empirical Study on the Impact of Brand Loyalty in Remembering Slogans," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 478-487.
• Mohammed L. Ashour & Nafez N. Ali & Mahmoud S. Allan, 2020. "Corporate Social Responsibility and Competitive Advantage: Relationships and Mechanisms," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(3), pages 161-175.
• Ramiro Esqueda-Walle & Jesus Marmolejo Rodriguez & Karla Villarreal Estrada, 2020. "Digital Marketing: A Conceptual Framework, Review, and Case Study Mixed Approach," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(3), pages 256-279.
• Victoria O. Akpa & Babatunde H. Akinlabi & Priscilla T. Asikhia & Goodluck K. Nnorom, 2020. "Knowledge Management and Performance of Organizations: A Case Study of Selected Food and Beverage Firms," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(3), pages 3-18.
• Kitti Phothikitti, 2020. "Factors Influencing Intentions to Use Cardless Automatic Teller Machine (ATM)," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(3), pages 40-56.
• Bernard T. Widjaja, 2020. "How Brand Equity Changes Service Marketing: The Case of Indonesian Service Industry," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(3), pages 534-542.
• Hotman Panjaitan & Feliks Anggia B.K. Panjaitan, 2020. "Healthy Lifestyle Determines the Purchase of a Bicycle in Indonesia," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(3), pages 83-95.
• Ahmad Hashem Al-assaf & Abas Salem Rawashdeh & Feras Suliman Alshalabi, 2020. "The Impact of Intellectual Capital on the Administrative Innovation among the Employees in the Commercial Jordanian Banks," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 1073-1088.
• Sunaryo & Soegeng Wahyoedi & Achmad Sudiro & Sudjatno, 2020. "The Effect of Religiosity on the Improvement of Customer Loyalty Towards Islamic Banks," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 132-151.
• Giulio Caldarelli, 2020. "Exploiting Corporate Governance to Evaluate Blockchain Applications: A Comprehensive Framework," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 166-183.
• Ainul Mohsein Abdul-Mohsin & Hasliza Abdul Halim & Noor Hazlina Ahmad, 2020. "Determinants of Innovative Performance: The Case of an Emerging Country SMEs," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 3-19.
• Kunofiwa Tsaurai, 2020. "Determinants of Human Capital Development in Africa," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 377-391.
• Aikaterini-Apostolia Balatsou & Efstathios Dimitriadis, 2020. "Brand Name and Consumer’s Buying Intention," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 861-874.
• Khalid Mohummed Alomari & Aya Naser Yousef Maqableh & Ali A. Salah & Khaled (M.K) Ismail Alshaketheep & Ahmad Abdullah abu Jray, 2020. "Impact of Halal Digital Marketing on Consumer Behavior: Jordan’s Perspective," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 1), pages 202-215.
• Galazova S.S. & Kalieva O.M. & Luzhnova N.V. & Karelin N.V., 2020. "Opportunities and Constraints in Implementing Innovation Marketing in the Urban Passenger Traffic," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 1), pages 98-104.
• Mohammadhossein Soleimani & Mahdokht Safarpour & Javad Tahmasebi & Seyed Mohammad Mirmahdi Komejani, 2020. "The Effect of Celebrity Endorsement on Brand Reputation: Α Case Study," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 10(4), pages 68-80.
• Sanmugam Annamalah & Murali Raman & Govindan Marthandan & Aravindan Kalisri Logeswaran, 2020. "Embracing Technology and Propelling SMEs through Open Innovation Transformation," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 10(4), pages 95-122.
• Mirosław Marczak & Jacek Borzyszkowski, 2020. "Branding as an Essential Element in the Creation Process of the Image of the Brand in National Tourism Destinations," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 176-197.
• Mariola Grzybowska-Brzezińska & Dominika Kuberska & Magdalena Ankiel & Agnieszka Brelik, 2020. "Consumer’s Behavior in a Multi-Attribute Concept of a Food Product," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 526-551.
• Hilmiana & Jilmi Astina & Arief Yudo Wibowo, 2020. "Resources and Competitive Strategies to Improve the Performance of Diving Tourism Business in Indonesia," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 62-74.
• Campo Elias Lopez-Rodriguez & Gerson Jaquin Cristancho-Triana & Jenny Liliana Amaya-Tellez, 2020. "Perception and Desired Brand Personality in Organizations that Internationalize Services: The Case of the Colombian Business Environment," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 581-597.
• Magdalena Grebosz-Krawczyk, 2020. "How Nostalgia Affects Brand Equity? Consumers’ Attitudes Towards Nostalgic Generational and Transgenerational Brands," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 1019-1034.
• Anna Jakubczak & Malgorzata Gotowska, 2020. "Green Consumerism vs. Greenwashing," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 1098-1112.
• Cristina - Andrada Baba & Raluca Nastase-Anysz, 2020. "Applied Communication Methods of Relationship Marketing for Adapting the Business to the Crisis Environment," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 1246-1258.
• Vasiliy Starostin & Evgeniy Samokhodkin & Alisa Elzon, 2020. "Changing Consumer and Brand Behavior in the Early Stages of the COVID-19 Pandemic in Russia," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 531-543.
• Raluca Nastase-Anysz & Andrada Baba, 2020. "Public Sector Intervention in a Period of Crisis: Study Based on Applied Relationship Marketing Principles," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 923-935.
• Anna Jakubczak & Małgorzata Gotowska, 2020. "Green Consumerism vs. Greenwashing," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 167-181.
• Daniella Ryding & Claudia E. Henninger & Edyta Rudawska & Gianpaolo Vignali, 2020. "Extending the Consumer Style Inventory to Define Consumer Typologies for Secondhand Clothing Consumption in Poland," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 410-433.
• Pawel Dziekanski & Andrzej Pawlik & Magdalena Wronska & Urszula Karpinska, 2020. "Demographic Potential as the Basis for Spatial Differentiation of the Financial Situation Communes of Eastern Poland in 2009-2018," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 872-892.
• Zdzislaw Knecht & Janusz Materac, 2020. "Shaping the Military Units’ Image During Covid-19 Epidemic based on Military University of Land Forces Activities," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 3), pages 498-507.
• Nellyn LUTUR & Singgih SANTOSO, 2020. "Relationships between Social Media Promotion, Attention, Interest, Search, Action, and Share of Tourists in Kei Island," Expert Journal of Marketing, Sprint Investify, vol. 8(1), pages 1-8.
• Václav Kupec & Michal Lukáč & Peter Štarchoň & Gabriela Pajtinková Bartáková, 2020. "Audit of Museum Marketing Communication in the Modern Management Context," IJFS, MDPI, vol. 8(3), pages 1-13, July.
• Syed Shah Alam & Maisarah Ahmad & Yi-Hui Ho & Nor Asiah Omar & Chieh-Yu Lin, 2020. "Applying an Extended Theory of Planned Behavior to Sustainable Food Consumption," Sustainability, MDPI, vol. 12(20), pages 1-14, October.
• Ni Made Wahyuni, 2020. "An Integrative Model of Market Orientation on Innovation Performance," GATR Journals jmmr239, Global Academy of Training and Research (GATR) Enterprise.
• Elfindah Princes, 2020. "Taking Advantage of Social Conformity in Entrepreneurship," GATR Journals jmmr240, Global Academy of Training and Research (GATR) Enterprise.
• Adelina Lubis, 2020. "The Influence of Customer Relationship Management (CRM) Indicators on Customer Loyalty of Sharia Based Banking System," GATR Journals jmmr242, Global Academy of Training and Research (GATR) Enterprise.
• Juniwati, 2020. "The Role of Satisfaction in Mediating the Effect of e-Service Convenience, Security, and Trust on Repurchase Intention in the Marketplace Case study: Shopee Marketplace," GATR Journals jmmr243, Global Academy of Training and Research (GATR) Enterprise.
• Florian Ross, 2020. "A Perspective on the Application of Kapferer's Brand Identity Prism in the Branding Process of Hearing Aid Retail Companies," GATR Journals jmmr249, Global Academy of Training and Research (GATR) Enterprise.
• Md. Rizvi Khan, 2020. "Factors Influencing Users' Behavioral Intention to Reuse Mobile Financial Services in Bangladesh," GATR Journals jmmr251, Global Academy of Training and Research (GATR) Enterprise.
• Vita Briliana, 2020. "Do Millennials Believe in Food Vlogger Reviews? A Study of Food Vlogs as a Source of Information," GATR Journals jmmr252, Global Academy of Training and Research (GATR) Enterprise.
• Yeshika Alversia, 2020. "How Self-Expressive Brands Influence Brand Love and Brand Advocacy: A Study on Social Media," GATR Journals jmmr254, Global Academy of Training and Research (GATR) Enterprise.
• Aprihatiningrum Hidayati, 2020. "The Effect of Perceived Value and Satisfaction on Repeat Purchase," GATR Journals jmmr255, Global Academy of Training and Research (GATR) Enterprise.
• Premruedee Jitkuekul, 2020. "A Conjoint Analysis of Consumer Preferences for Chili Products: A Case Study on Chili Sauce," GATR Journals jmmr258, Global Academy of Training and Research (GATR) Enterprise.
• Marko Selakovic, 2020. "Typology of Business-Related Fake News Online: A Literature Review," GATR Journals jmmr259, Global Academy of Training and Research (GATR) Enterprise.
• Christina Appiah-Nimo, 2020. "Influence of Consumer Buying Orientation and Pro-environmental Values on their Willingness to Patronise Green Hotels," GATR Journals jmmr261, Global Academy of Training and Research (GATR) Enterprise.
• Timotius, 2020. "Gen Z Switching Behaviour in Indonesia Smartphone Industry," GATR Journals jmmr262, Global Academy of Training and Research (GATR) Enterprise.
• Sheresheva, Marina Y. & Polukhina, Anna N. & Oborin, Matvey S., 2020. "Marketing issues of sustainable tourism development in Russian regions," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6(1), pages 33-38.
  • Marina Sheresheva & Anna N Polukhina & Matvey Oborin, 2020. "Marketing issues of sustainable tourism development in Russian regions," Post-Print hal-02448498, HAL.
• David Newlands & Fawaz Baddar Al Hussan, 2020. "Sourcing and Manufacturing in the Market Region," Chapters, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer (ed.), Modern Perspectives in Business Applications, IntechOpen.
  • David J. Newlands & Fawaz Baddar Alhussan, 2020. "Sourcing and Manufacturing in the Market Region," Post-Print hal-02619294, HAL.
• Baba, Amina & Creti, Anna & Massol, Olivier, 2020. "What can be learned from the free destination option in the LNG imbroglio?," Energy Economics, Elsevier, vol. 89(C).
  • Amina Baba & Anna Cretti & Olivier Massol, 2020. "What can be learned from the free destination option in the LNG imbroglio?," Working Papers 2004, Chaire Economie du climat.
  • Amina Baba & Anna Creti & Olivier Massol, 2020. "What can be learned from the free destination option in the LNG imbroglio ?," Post-Print hal-02955119, HAL.
  • Amina Baba & Anna Creti & Olivier Massol, 2020. "What can be learned from the free destination option in the LNG Imbroglio ?," Working Papers hal-03192881, HAL.
• Olivier Mesly & David W. Shanafelt & Nicolas Huck & François‐Éric Racicot, 2020. "From wheel of fortune to wheel of misfortune: Financial crises, cycles, and consumer predation," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(4), pages 1195-1212, December.
  • Olivier Mesly & David W. Shanafelt & Nicolas Huck, 2020. "From wheel of fortune to wheel of misfortune: Financial crises, cycles and consumer predation," Working Papers of BETA 2020-35, Bureau d'Economie Théorique et Appliquée, UDS, Strasbourg.
  • Olivier Mesly & David W. Shanafelt & Nicolas Huck & François-Éric Racicot, 2020. "From wheel of fortune to wheel of misfortune : Financial crises, cycles, and consumer predation," Post-Print hal-02973657, HAL.
• Céline Gallen & Gaëlle Pantin-Sohier & Dominique Peyrat-Guillard, 2020. "Familiarisation et diffusion de l’entomophagie en France," Post-Print hal-03252794, HAL.
• Baba, Amina & Creti, Anna & Massol, Olivier, 2020. "What can be learned from the free destination option in the LNG imbroglio?," Energy Economics, Elsevier, vol. 89(C).
  • Amina Baba & Anna Cretti & Olivier Massol, 2020. "What can be learned from the free destination option in the LNG imbroglio?," Working Papers 2004, Chaire Economie du climat.
  • Amina-Feriel Baba & Anna Creti & O. Massol, 2020. "What can be learned from the free destination option in the LNG imbroglio?," Post-Print hal-03550802, HAL.
  • Amina Baba & Anna Creti & Olivier Massol, 2020. "What can be learned from the free destination option in the LNG Imbroglio ?," Working Papers hal-03192881, HAL.
  • Amina Baba & Anna Creti & Olivier Massol, 2020. "What can be learned from the free destination option in the LNG imbroglio ?," Post-Print hal-02955119, HAL.
• Nedjma Bernoussi & Lucie Sirieix, 2019. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire : une approche exploratoire, par la valeur perçue et l’authenticité perçue : cas de l’huile d’oliv," Post-Print hal-02299679, HAL.
  • Nedjma Bernoussi & Lucie Sirieix, 2020. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire : une approche exploratoire, par la valeur perçue et l’authenticité perçue : cas de l’huile d’oliv," Working Papers hal-02493533, HAL.
  • Bernoussi, N. & Sirieix, L., 2020. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire. Une approche exploratoire, par la valeur perçue et l’authenticité perçue. Cas de l’huile d’olive ," Working Papers MoISA 202001, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France.
  • Bernoussi, Nedjma & Sirieix, Lucie, 2020. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire. Une approche exploratoire, par la valeur perçue et l’authenticité perçue. Cas de l’huile d’olive ," Working Papers MOISA 301227, Institut National de la recherché Agronomique (INRA), UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro, Montpellier, France.
• Baba, Amina & Creti, Anna & Massol, Olivier, 2020. "What can be learned from the free destination option in the LNG imbroglio?," Energy Economics, Elsevier, vol. 89(C).
  • Amina Baba & Anna Cretti & Olivier Massol, 2020. "What can be learned from the free destination option in the LNG imbroglio?," Working Papers 2004, Chaire Economie du climat.
  • Amina Baba & Anna Creti & Olivier Massol, 2020. "What can be learned from the free destination option in the LNG Imbroglio ?," Working Papers hal-03192881, HAL.
  • Amina Baba & Anna Creti & Olivier Massol, 2020. "What can be learned from the free destination option in the LNG imbroglio ?," Post-Print hal-02955119, HAL.
• Ana Pap, 2020. "Research Of Political Apathy In The Republic Of Croatia - Implications For Political Marketing," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 71(2), pages 109-151.
• Dina Tomšić, 2020. "Strategije Oporavka Sajamske Industrije: Postpandemijski Izazovi," Tradicionalni skup Hrvatskog društva ekonomista u Opatiji - objavljena poglavlja, in: Josip Tica & Katarina Bačić (ed.), Ekonomska politika u 2021. godini - Hrvatska poslije pandemije, volume 28, chapter 15, Hrvatsko društvo ekonomista (Croatian Society of Economists).
• Denis Bulygin & Ilya Musabirov, 2020. "How People Reflect On The Usage Of Cosmetic Virtual Goods: A Structural Topic Modeling Analysis Of R/Dota2 Discussions," HSE Working papers WP BRP 60/MAN/2020, National Research University Higher School of Economics.
• Elena Pokryshevskaya & Evgeny Antipov, 2020. "Robust Regression Discontinuity Estimates Of The Causal Effect Of The Tripadvisor’s Bubble Rating On Hotel Popularity," HSE Working papers WP BRP 63/MAN/2020, National Research University Higher School of Economics.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2020. "Adequately Managing Digital Marketing, Considering the New Consumer Behaviors Driven Including by the Daily Health News," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(1), pages 11-26, March.
• PURCAREA, Theodor, 2020. "Marketing Differentiators and the Corollary Mindset Shifts within the New Marketing," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(1), pages 36-50, March.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2020. "The Connection between Digital Marketing and Relevant Public Relations. The Brand Building Role of Digital Communication," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(2), pages 08-20, July.
• PURCAREA, Theodor, 2020. "Putting Radical Marketing into Practice Immediately, Keeping Agile and Adaptable," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(2), pages 32-43, July.
• PURCAREA, Ioan Matei, 2020. "Over Tipping Point for Digital Disruption: E-Commerce & Omni Channel Working Together Within the Acceleration of the Digitization of Customer and Supply Chain Interactions," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(3), pages 30-39, November.
• PURCAREA, Ioan Matei, 2020. "Marketing transformation under the pressure of the new technologies and emotions impact on decision making," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(4), pages 13-22, December.
• Hanna Verzilova, 2020. "Methodical Aspects of Documenting the Marketing Activities," Oblik i finansi, Institute of Accounting and Finance, issue 1, pages 28-35, March.
• Ting-Hsiang Tseng, 2020. "The Impact Of Consumer Need For Uniqueness On Country Of Origin Effects," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 14(1), pages 29-37.
• Thi Le Ha Nguyen & Keisuke Nagase, 2020. "Total Quality Management: A Mediating Factor In The Relationship Between Customer Expectations And Satisfaction," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 13(1), pages 1-13.
• Mary Beth McCabe & Richard Weaver, 2020. "A Two-Level Evaluation Of Mobile Travel Websites Using The Visitor Experience And The Brand Presentation," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 13(1), pages 23-34.
• Alicia De la Pena De Leon & Juan Bernardo Amezcua Nunez & Juana Maria Saucedo Soto & Tania Alexandra De Leon Padilla, 2020. "#9m Business Solidarity In Favor Of Women As An Action Of Social Responsibility #9m La Solidaridad Empresarial A Favor De Las Mujeres Como Accion De Responsabilidad Social," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 8(2), pages 1-10.
• Alicia De la Pena De Leon & Juan Bernardo Amezcua Nunez & Juana Maria Saucedo Soto & Ivone Carolina Gonzalez Gaona, 2020. "Impact Of Trust On The Platform And On The Host In The Airbnb Accommodation Rental Market El Impacto De La Confianza En La Plataforma Y En El Anfitrion En La Renta De Alojamiento En Airbnb," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 13(1), pages 51-62.
• David Cabral Olmos & Elisa Gonzalez de Mojica & Jesus Salvador Vivanco Florido, 2020. "The Use Of E-Marketing And Its Relation To The Success Of Micro, Small And Medium-Sized Enterprises, In The Textile Sector Of Aguascalientes: An Analysis From A Gender Perspective El Uso Del E-Marketi," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 13(2), pages 1-14.
• Imran Mehboob Shaikh & Kamaruzaman Noordin, 2020. "Acceptance Of Islamic Equity-Based Mortgage Product: An Extension Of Decomposed Theory Of Planned Behaviour," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, vol. 6(2), pages 403-418, May.
• Muh. Rudi Nugroho & Ahmad Syakir Kurnia & Abdul Qoyum & Fitrotul Fardila, 2020. "Acceptance Of Islamic Equity-Based Mortgage Product: An Extension Of Decomposed Theory Of Planned Behaviour," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, vol. 6(2), pages 419-438, May.
• Imran Mehboob Shaikh & Kamaruzaman Noordin, 2020. "Acceptance Of Islamic Equity-Based Mortgage Product: An Extension Of Decomposed Theory Of Planned Behaviour," Bulletin of Monetary Economics and Banking, Bank Indonesia, vol. 6(2), pages 403-418.
• Muh. Rudi Nugroho & Ahmad Syakir Kurnia & Abdul Qoyum & Fitrotul Fardila, 2020. "Acceptance Of Islamic Equity-Based Mortgage Product: An Extension Of Decomposed Theory Of Planned Behaviour," Bulletin of Monetary Economics and Banking, Bank Indonesia, vol. 6(2), pages 419-438.
• Florian Hoffmann & Roman Inderst & Marco Ottaviani, 2020. "Persuasion Through Selective Disclosure: Implications for Marketing, Campaigning, and Privacy Regulation," Management Science, INFORMS, vol. 66(11), pages 4958-4979, November.
  • Hoffmann, Florian & Inderst, Roman & Ottaviani, Marco, 2022. "Persuasion Through Selective Disclosure: Implications for Marketing, Campaigning, and Privacy Regulation," CEPR Discussion Papers 16901, C.E.P.R. Discussion Papers.
• Matthew G. Reyes (ed.), 2020. "Consumer Behavior and Marketing," Books, IntechOpen, number 6140, January-J.
• Syed Abdul Rehman Khan & Selay Ilgaz Sumer (ed.), 2020. "Modern Perspectives in Business Applications," Books, IntechOpen, number 6303, January-J.
• Danil Dintsis (ed.), 2020. "Customer Relationship Management and IT," Books, IntechOpen, number 6353, January-J.
• Umut Ayman & Anil Kemal Kaya (ed.), 2020. "Promotion and Marketing Communications," Books, IntechOpen, number 6408, January-J.
• Leslier Valenzuela-Fernandez & Francisco Javier Villegas Pinuer, 2020. "Empowerment of the Sales Forces in 2000s," Chapters, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer (ed.), Modern Perspectives in Business Applications, IntechOpen.
• Abigail Chivandi & Michael Olorunjuwon Samuel & Mammo Muchie, 2020. "Social Media, Consumer Behavior, and Service Marketing," Chapters, in: Matthew G. Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Farruh Kushnazarov, 2020. "Consumer Life Cycle and Profiling: A Data Mining Perspective," Chapters, in: Matthew G. Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Leslier Valenzuela-Fernandez & Natacha Penaloza, 2020. "Organizational Capabilities, Value Cocreation, and Marketing Innovation: How Well Are We Prepared to Face Future Challenges?," Chapters, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer (ed.), Modern Perspectives in Business Applications, IntechOpen.
• Urska Starc Peceny & Vesna Kuralt & Jurij Urbancic & Simon Mokorel & Tomi Ilijas, 2020. "Tourism 4.0: Challenges in Marketing a Paradigm Shift," Chapters, in: Matthew G. Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Hesham Dinana, 2020. "Insight-Driven Sales Management," Chapters, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer (ed.), Modern Perspectives in Business Applications, IntechOpen.
• Alireza Ziaei-Bideh & Mahsa Namakshenas-Jahromi, 2020. "Profiling Green Consumers with Data Mining," Chapters, in: Matthew G. Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Umut Ayman & Anil Kemal Kaya & Ipek Halim, 2020. "Mobile App Marketing Communication for B2B and B2C: Ingoes as a Case Study," Chapters, in: Matthew G. Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Zul Ariff Abdul Latiff, 2020. "Lifestyle Demographic and Food Label Consumption," Chapters, in: Matthew G. Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Marlene Paula Castro Amorim & Mario Rodrigues, 2020. "Building on eWOM to Understand Service Quality in Hotel Services," Chapters, in: Matthew G. Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Nazri Nordin & Mohamed Azmi Ahmad Hassali, 2020. "STARZ-DRP: Improving Efficiency of Patient Care in Community Pharmacies," Chapters, in: Matthew G. Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Rini Astuti & M. Misbahul Amri, 2020. "Kelangenan Cars in Javanese Culture," Chapters, in: Matthew G. Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Chihiro Shimizu & Takeshi So, 2020. "Supply Management of Rental Housing Facilities: Effect of Changes in the Quality of Housing Equipment in the Tokyo Housing Rental Market," Chapters, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer (ed.), Modern Perspectives in Business Applications, IntechOpen.
• Matthew Dingee, 2020. "Unpacking the Digital Consumer Mindset," Chapters, in: Matthew G. Reyes (ed.), Consumer Behavior and Marketing, IntechOpen.
• Zulkaif Ahmed Saqib & Khubaib Ahmed Saqib & Jane Oh Jin, 2020. "Role of Visibility in Supply Chain Management," Chapters, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer (ed.), Modern Perspectives in Business Applications, IntechOpen.
• Syed Abdul Rehman Khan, 2020. "Introductory Chapter: Purchasing and Supply Management," Chapters, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer (ed.), Modern Perspectives in Business Applications, IntechOpen.
• Rouxelle De Villiers & Pornchanoke Tipgomut & Drew Franklin, 2020. "International Market Segmentation across Consumption and Communication Categories: Identity, Demographics, and Consumer Decisions and Online Habits," Chapters, in: Umut Ayman & Anil Kemal Kaya (ed.), Promotion and Marketing Communications, IntechOpen.
• Aykut Ekiyor & Fatih Altan, 2020. "Marketing Communication and Promotion in Health Services," Chapters, in: Umut Ayman & Anil Kemal Kaya (ed.), Promotion and Marketing Communications, IntechOpen.
• Sumitro Sarkum, 2020. "Dissecting Changes in Consumer Characteristics through Psychographics," Chapters, in: Umut Ayman & Anil Kemal Kaya (ed.), Promotion and Marketing Communications, IntechOpen.
• David Newlands & Fawaz Baddar Al Hussan, 2020. "Sourcing and Manufacturing in the Market Region," Chapters, in: Syed Abdul Rehman Khan & Selay Ilgaz Sumer (ed.), Modern Perspectives in Business Applications, IntechOpen.
  • David J. Newlands & Fawaz Baddar Alhussan, 2020. "Sourcing and Manufacturing in the Market Region," Post-Print hal-02619294, HAL.
• Ilko Getov & Stefan Balkanski, 2020. "E-Detailing: Keyways for Successful Implementation of Digital Technologies in the Pharmaceutical Marketing," Chapters, in: Umut Ayman & Anil Kemal Kaya (ed.), Promotion and Marketing Communications, IntechOpen.
• Carlos Gonzalo-Penela & Noelia Jimenez-Asenjo & Diana A. Filipescu, 2020. "Cheers in UK: How Visible Are Spanish Sparkling Wines on Google.co.uk?," Chapters, in: Umut Ayman & Anil Kemal Kaya (ed.), Promotion and Marketing Communications, IntechOpen.
• Umut Ayman & Anil Kemal Kaya, 2020. "Repositioning of PR Field in Developing Countries," Chapters, in: Umut Ayman & Anil Kemal Kaya (ed.), Promotion and Marketing Communications, IntechOpen.
• Titus Chukwuemezie Chukwuemezie Okeke, 2020. "Customer Satisfaction with Online Retail Transactions," Chapters, in: Danil Dintsis (ed.), Customer Relationship Management and IT, IntechOpen.
• Arooj Rashid, 2020. "The Media Effect: Implications for Manifesting Maintainable Body Image in the Context of Global Fashion Industry," Chapters, in: Umut Ayman & Anil Kemal Kaya (ed.), Promotion and Marketing Communications, IntechOpen.
• Frantisek Pollak & Peter Dorcak & Peter Markovic, 2020. "Reputation Management," Chapters, in: Umut Ayman & Anil Kemal Kaya (ed.), Promotion and Marketing Communications, IntechOpen.
• Christoph Weiss & Johannes Keckeis & Manfred Kofler, 2020. "Qualitative Analysis of Different CRM Evaluation Models," Chapters, in: Danil Dintsis (ed.), Customer Relationship Management and IT, IntechOpen.
• Ahmad Rafiki, 2020. "Customer Relationship Management Practices in Islamic Banks," Chapters, in: Danil Dintsis (ed.), Customer Relationship Management and IT, IntechOpen.
• Joan Alcudia Morales & Marina Romeo, 2020. "Values and e-Consumer Behavior," Chapters, in: Danil Dintsis (ed.), Customer Relationship Management and IT, IntechOpen.
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• Nageswaran Vaidyanathan, 2020. "Augmented Reality in Retail: A Saks Fifth Avenue Case Study: Technology Implications to Utilitarian, Aesthetic and Enjoyment Values," Chapters, in: Danil Dintsis (ed.), Customer Relationship Management and IT, IntechOpen.
• Chandan Kumar Mishra, 2020. "Digital Marketing: Scope Opportunities and Challenges," Chapters, in: Umut Ayman & Anil Kemal Kaya (ed.), Promotion and Marketing Communications, IntechOpen.
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• Kai Dominik Renchen, 2020. "Influencer Impact on Brand Awareness: A Mixed Method Survey in the German Fashion Segment," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 6(2), pages 138-153.
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• Aliaskarova Z. A. & Doroshko A. S., 2020. "Pr Technologies And Anti-Advertising In The Political Process: Ukranian Television'S Religious Discourse Research," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, May.
• Zaitceva A.S., 2020. "Restaurant Business: Retention Of Consumers During The Coronavirus Period," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, May.
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• Bradley Shapiro & Günter J. Hitsch & Anna Tuchman, 2020. "Generalizable and Robust TV Advertising Effects," NBER Working Papers 27684, National Bureau of Economic Research, Inc.
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• Dinka Zlateva, 2020. "Digital Transformation Of Marketing Communications," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 17(1), pages 171-181.
• Dinka Zlateva, 2020. "Some Aspects Of Storytelling As A Part Of Content Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 17(2), pages 117-123.
• Ron Berman & Xudong Zheng, 2020. "Marketing with Shallow and Prudent Influencers," Working Papers 20-06, NET Institute.
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• Valeri GAGAUZ, 2020. "Digital Marketing In The Practice Of Small And Medium Enterprises In The Republic Of Moldova," ECONOMY AND SOCIOLOGY: Theoretical and Scientifical Journal, Socionet;Complexul Editorial "INCE", issue 1, pages 64-73.
• Tan, Yee Heng & Reddy, Srinivas K., 2020. "Crowdfunding Platforms: Ecosystem and Evolution," Foundations and Trends(R) in Marketing, now publishers, vol. 14(2), pages 53-172, July.
• Chung, Doug J. & Kim, Byungyeon & Syam, Niladri B., 2020. "A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future?," Foundations and Trends(R) in Marketing, now publishers, vol. 11(1), pages 1-52, June.
• Calder, Bobby J., 2020. "Brands: An Integrated Marketing, Finance, and Societal Perspective," Foundations and Trends(R) in Marketing, now publishers, vol. 14(4), pages 237-316, November.
• Brei, Vinicius Andrade, 2020. "Machine Learning in Marketing: Overview, Learning Strategies, Applications, and Future Developments," Foundations and Trends(R) in Marketing, now publishers, vol. 14(3), pages 173-236, August.
• Luiela Magdalena Csorba, 2020. "Drugs Consumer Protection – a Socio- Economic Point of View Regarding Drugs Safety," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 262-282, June.
• Rosita Widjojo, 2020. "The Development of Digital Payment Systems in Indonesia: a Review of Go-Pay and Ovo E-Wallets," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 384-395, September.
• Georgi Kozhuharov, 2020. "Risk Management System in the Marketing of the Organization in the Conditions of Internationalization," Godishnik na UNSS, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 1-63–77, December.
• Alexander Christov, 2020. "Efficiency in Marketing Communications – Overview and Distinctions," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 140-148, September.
• Krasimir Marinov, 2020. "Impact of Marketing Synergy on the New Product Results," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 37-51, September.
• Wieslawa Kuzniar & Kazimierz Cyran, 2020. "Selected Aspects Of The Residential Property Market In The Context Of Creating A City Image (An Example From Rzeszow)," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, vol. 15(1), pages 39-52, March.
• Yuriy Robul, 2020. "Structure And Constituents Of Digital Marketing Systems," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, vol. 15(1), pages 53-62, March.
• FAUR Monica & BAN Olimpia, 2020. "Theoretical Framework About Tourism Destination Competitiveness," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 32-38, July.
• SZÉKELY Beatrix, 2020. "Effects Of Borrowed Words And Different Wordings On The Efficiency Of Marketing Communication Messages - Theoretical Background Of Future Research," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 405-415, July.
• SZIKSZAI-NÉMETH Ketrin, 2020. "Personal Branding In Team Sports Marketing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 416-424, July.
• TOADER Liviu Andrei, 2020. "Perceived Barriers To E-Commerce In Romania €“ A Consumers Perspective," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 597-607, July.
• HAŢEGAN Vasile, 2020. "Aesthetic Interferences In Organizational Communication," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 284-292, December.
• SZIKSZAI-NÉMETH Ketrin & NAGY Adrián Szilárd, 2020. "Consumer Decision Making In Influencer Marketing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 326-336, December.
• Valentina-Simona Pascalau, 2020. "Marketing Capabilities In The Digital Environment. Consequences On The Performance Of The Company," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 5(1), pages 106-115, March.
• Christopher Agbonifoh & Edith Odia, 2020. "Shoppers’ Perception Of Retail Convenience In Online Shopping In Benin City, Nigeria," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 5(1), pages 49-59, March.
• Szilvia Szabo, 2020. "Language Learners’ Behaviour At Multinational Companies," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 5(1), pages 97-105, March.
• Alum Kusumah & Cheng-Wen Lee, 2020. "Do Green Marketing And Green Brand Awareness Influence Customer Satisfaction? An Empirical Study," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 5(2), pages 31-43, September.
• Edith Onowe Odia & Simon Ayo Adekunle, 2020. "Determinants Of Customer Loyalty To Mobile Phone Brands," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 5(special), pages 44-54, June.
• David Fielding & Stephen Knowles & Kirsten Robertson, 2020. "Materialists and altruists in a charitable donation experiment," Oxford Economic Papers, Oxford University Press, vol. 72(1), pages 292-292.
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• IonuÈ›-Claudiu Popa & Alexandru Bosinceanu, 2020. "Restarting the Air Transport Industry After Covid-19 – An Economic Forecast," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 451-456, August.
• Steluta Radu & Mihaela Constandache & Liliana Nicodim, 2020. "The Impact of Flat and Mineral Water Consumption on the Quality of Life in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 479-485, August.
• Raluca-Giorgiana Chivu & Alexandru Bosînceanu & Adrian Mociu, 2020. "The Impact of Marketing Strategies on Changes in Eating Habits – An Approach from a Consumer Perspective," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 579-585, August.
• Alexandru GrigoraÈ™, 2020. "Using Social Media in Public Universities. A Research on the University of Bucharest, Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 644-650, August.
• Mariana Jugănaru, 2020. "Effects of the New Coronavirus Pandemic in Romania: Changes in Buying and Consumer Behavior," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 682-687, August.
• Anca Madar & Nicoleta Andreea NeacÈ™u, 2020. "Quality Management - a Factor for Improving Sustainability in the Automotive Industry," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 688-697, August.
• Steluta Radu & Mihaela Constandache & Anca - Cristina Stanciu, 2020. "The Trend of the Hospitality Industry and the Advantages Versus the Disadvantages of Investing in the Workforce," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 464-473, December.
• Steluta Radu & Mihaela Constandache & Anca - Cristina Stanciu, 2020. "Impact of the Soluble and Insoluble Fibers on the Human's Health," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 474-483, December.
• Alexandru Bosînceanu, 2020. "Exploring the Relationship Between Religion, Happiness, Distress and Fear Levels After the First Corona Outbreak in the Netherlands," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 595-600, December.
• Alexandru Bosînceanu, 2020. "Can Religiosity Alleviate the Fear Caused by the Coronavirus? An Analysis from the Netherlands," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 601-605, December.
• Mihaela - Gabriela Todrican (Rosca) & Monica - Ioana Toader & Adriana – Ioana Filip (Croitoru), 2020. "Sustainable Education System in the Face of the COVID-19 Pandemic," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 776-782, December.
• Alicia Izquierdo–Yusta & María Gómez–Cantó & María Pilar Martínez–Ruiz & Héctor Hugo Pérez–Villarreal, 2020. "The influence of food values on post–purchase variables at food establishments," DOCFRADIS Working Papers 2001, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jun 2020.
• Paula Rodríguez–Torrico & Sonia San–Martín & Rebeca San José Cabezudo, 2020. "Consumer behavior using multiple channels: a review," DOCFRADIS Working Papers 2002, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jul 2020.
• Jenny Patricia Amaya Vega & Mónica Gómez Suárez & Mercedes Rozano, 2020. "Estudio comparativo del efecto de los fallos en el servicio sobre el bienestar del consumidor y sus emociones," DOCFRADIS Working Papers 2003, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jul 2020.
• Carlota López Aza & Teresa Pintado Blanco & Joaquín Sánchez Herrera, 2020. "CEOs activistas: Un análisis descriptivo de los presidentes ejecutivos y sus posturas sociales y políticas," DOCFRADIS Working Papers 2004, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jul 2020.
• Vargas Rocha, Frederico Rafael & de Esteban Curiel, Javier & Moura Cunha, Luiz Rodrigo, 2020. "La relación entre la confianza y el compromiso y sus efectos en la lealtad de marca || The relationship between trust, commitment and its effects on brand loyalty," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 29(1), pages 131-151, June.
• Silvia Blasi & Benedetta Crisafulli & Silvia Rita Sedita, 2020. "Selling the circularity: Investigating the impact of circularity promotion on the performance of Italian manufacturing companies," "Marco Fanno" Working Papers 0259, Dipartimento di Scienze Economiche "Marco Fanno".
• Julia Rötzmeier-Keuper, 2020. "Consumer Vulnerability: Overview And Synthesis Of The Current State Of Knowledge And Future Service-Related Research Directions," Working Papers Dissertations 65, Paderborn University, Faculty of Business Administration and Economics.
• Julia Rötzmeier-Keuper & Nancy V. Wünderlich, 2020. "Establishing Life Meaningfulness Through Meaning-Making Activities And Practices Related To The Consumption Of Elderly Care Services," Working Papers Dissertations 66, Paderborn University, Faculty of Business Administration and Economics.
• Dominik Gutt & Jürgen Neumann & Wael Jabr & Dennis Kundisch, 2020. "The Fate of the App: Economic Implications of Updating under Reputation Resetting," Working Papers Dissertations 76, Paderborn University, Faculty of Business Administration and Economics.
• Anna Zauskova & Monika Reznickova, 2020. "SoLoMo marketing as a global tool for enhancing awareness of eco-innovations in Slovak business environment," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, vol. 15(1), pages 133-150, March.
• Mehmet Civelek & Krzysztof Gajdka & Jaroslav Svetlik & Vladimir Vavrecka, 2020. "Differences in the usage of online marketing and social media tools: evidence from Czech, Slovakian and Hungarian SMEs," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, vol. 15(3), pages 537-563, September.
• Erika Onuferova & Veronika Cabinova & Tunde Dzurov Vargova, 2020. "Analysis of modern methods for increasing and managing the financial prosperity of businesses in the context of performance: a case study of the tourism sector in Slovakia," Oeconomia Copernicana, Institute of Economic Research, vol. 11(1), pages 95-116, March.
• Anna Zadykowicz & Krzysztof J. Chmielewski & Dariusz Siemieniako, 2020. "Proactive customer orientation and joint learning capabilities in collaborative machine to machine innovation technology development: the case study of automotive equipment manufacturer," Oeconomia Copernicana, Institute of Economic Research, vol. 11(3), pages 531-547, September.
• Robert Stefko & Richard Fedorko & Radovan Bacik & Martin Rigelsky & Maria Olearova, 2020. "Effect of service quality assessment on perception of TOP hotels in terms of sentiment polarity in the Visegrad group countries," Oeconomia Copernicana, Institute of Economic Research, vol. 11(4), pages 721-742, December.
• Pakhalov, Alexander & Rozhkova, Natalia, 2020. "Escape rooms as tourist attractions: Enhancing visitors’ experience through new technologies," MPRA Paper 100678, University Library of Munich, Germany.
• Soomro, Yasir & Al-Sehli, Ahmed Nafe, 2020. "Determinants of Customer Churn: An Empirical Study Of Cellular Subscribers From Saudi Arabia," MPRA Paper 101398, University Library of Munich, Germany.
• H. R., Ganesha & Aithal, Sreeramana, 2020. "Consumer Communication Deployment Tactics: An Integrated Framework for Lifestyle Brands and Retailers in India (CCF-LS)," MPRA Paper 102550, University Library of Munich, Germany.
• H. R., Ganesha & Aithal, Sreeramana, 2020. "Exclusive Brand Outlet Expansion Framework for Lifestyle Brands in India (EBOE-LS)," MPRA Paper 102551, University Library of Munich, Germany.
• H. R., Ganesha & Aithal, Sreeramana, 2020. "Retailing Performance Evaluation Scale for Indian Brick-and-Mortar Lifestyle Retailers (LSRS-b)," MPRA Paper 102554, University Library of Munich, Germany.
• H. R., Ganesha & Aithal, Sreeramana, 2020. "Sales Personnel Attrition Control and Retention – An Integrated Framework for Lifestyle Retailers in India (RSPR-LS)," MPRA Paper 102867, University Library of Munich, Germany.
• H. R., Ganesha & Aithal, Sreeramana, 2020. "Theory of Brick-and-Mortar Retailing in India (ToR-b)," MPRA Paper 102869, University Library of Munich, Germany.
• H. R., Ganesha & Aithal, Sreeramana & P., Kirubadevi, 2020. "Changes in Consumer Perspective towards Discount at Brick-and-Mortar Stores owing to Emergence of Online Store Format in India," MPRA Paper 104023, University Library of Munich, Germany.
• H. R., Ganesha & Aithal, Sreeramana & P., Kirubadevi, 2020. "Experimental Investigation of Cannibalisation by Introducing a Global Brand Abreast Existing Indian Store Brand," MPRA Paper 104028, University Library of Munich, Germany.
• Bandara, KBTUK & Jayasundara, JMSB & Naradda Gamage, Sisira Kumara & Ekanayake, EMS & Rajapackshe, PSK & Abeyrathne, GAKNJ & Prasanna, RPIR, 2020. "Entrepreneurial Marketing & Performance of Small & Medium Enterprises in Developed and Developing Economies: A Conceptual Exploration," MPRA Paper 104341, University Library of Munich, Germany.
• Kislev, Mickey M. & Kislev, Shira, 2020. "The Market Trajectory of a Radically New Product: E-Cigarettes," MPRA Paper 104425, University Library of Munich, Germany.
• Saeed, Adeel Bin & Khalid, Humayun & Faiz, Manahil & Ali, Rida & Ali, Shayan, 2020. "How Functional and Emotional Ads Drive Smartphone Adoption: A Study of University Students of Pakistan," MPRA Paper 104468, University Library of Munich, Germany.
• Santeramo, Fabio Gaetano & Lamonaca, Emilia, 2020. "Objective risk and subjective risk: The role of information in food supply chains," MPRA Paper 104515, University Library of Munich, Germany.
• H. R., Ganesha & Aithal, Sreeramana, 2020. "Artificial Intelligence-Based Consumer Communication by Brick-and-Mortar Retailers in India Leading to Syllogistic Fallacy and Trap – Insights from an Experiment," MPRA Paper 104794, University Library of Munich, Germany.
• Bouarar, Ahmed Chemseddine & Mouloudj, kamel, 2020. "Examining Awareness level of Islamic Finance among Customers of Banks in Algeria - Exploratory Study," MPRA Paper 106634, University Library of Munich, Germany.
• S, Suresh Kumar & S R, Shehnaz & Salam, Shiny, 2020. "Resurgence of small eateries– The successful business model of online Food Apps in major cities of Kerala," MPRA Paper 109185, University Library of Munich, Germany.
• Mohsin, Ali & Karim, Emadul, 2020. "Role of Client Relationship Marketing in the Banking Sector of Pakistan," MPRA Paper 110024, University Library of Munich, Germany, revised 06 Oct 2021.
• Mohsin, Ali & Karim, Emadul, 2020. "Role of Client Relationship Marketing in the Banking Sector of Pakistan," MPRA Paper 110097, University Library of Munich, Germany.
• Deribe, Yared & Kassa, Etaferahu, 2020. "Value Creation and Sorghum-Based Products: What Synergetic Actions are Needed?," MPRA Paper 110587, University Library of Munich, Germany, revised 09 Feb 2020.
• Osti, Davide, 2020. "Valutazione marchio FRB [FRB's trademark valuation]," MPRA Paper 115964, University Library of Munich, Germany.
• Waqas, Zunnair, 2020. "The Effectiveness of Various Upcoming Media on Company's Sales in Karachi Market," MPRA Paper 116348, University Library of Munich, Germany.
• Suárez Vázquez, Ana & Dub, Li & del Río Lanza, Ana Belén, 2020. "Word of mouth: How upward social comparisons influence the sharing of consumption experiences," MPRA Paper 120089, University Library of Munich, Germany.
• Sánchez-Fernández, Raquel & Gallarza, Martina G. & Arteaga, Francisco, 2020. "Adding dynamicity to consumer value dimensions: An exploratory approach to intrinsic values and value outcomes in the hotel industry," MPRA Paper 123156, University Library of Munich, Germany.
• Gartner, Simone & Nicholson, Alexander & Christou, Eleftherios, 2020. "Tourism marketing and distribution through social media: Assessing business economic performance," MPRA Paper 99194, University Library of Munich, Germany.
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• Bodo Möslein-Tröppner & Michael Stros & David Říha, 2020. "Customer Loyalty-Related Marketing Measures in Fashion Markets," Central European Business Review, Prague University of Economics and Business, vol. 2020(1), pages 43-55.
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• Martin Klepek, 2020. "The Role of Demographic Factors in Consumer Perception of Value from Brand Communication on Facebook," Central European Business Review, Prague University of Economics and Business, vol. 2020(3), pages 56-73.
• Maja Martinović & Valentina Pirić & Kristijan Krkač, 2020. "The Implications of Facebook in Political Marketing Campaigns in Croatia," Central European Business Review, University of Economics, Prague, vol. 2020(4).
• Maja Martinović & Valentina Pirić & Kristijan Krkač, 2020. "The Implications of Facebook in Political Marketing Campaigns in Croatia," Central European Business Review, Prague University of Economics and Business, vol. 2020(4), pages 73-95.
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• Michael OKLANDER & Tetiana OKLANDER, 2020. "Situational Factors Of Consumer Behavior In The B2c Market," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 19(3), pages 187-196.
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• PURCAREA, Ioan Matei, 2020. "Recovering From a Never Faced Economic Disruption, and Advancing on the Path to the Next Normal," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(2), pages 33-49, July.
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• TANASE, George Cosmin, 2020. "The New Normal In Business: How Retailers Need To Evolve In 2020," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(3), pages 27-31, December.
• PURCAREA, Ioan Matei, 2020. "Digital transformation and the impact on e-commerce of the disruptive technologies which are the supporting structure of the Industry 4.0," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(3), pages 32-49, December.
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• Arslan, Zeynep & Gokaliler, Ebru & Arslan, Serafettin, 2020. "A Literature Study on the Sustainable Corporate Brand Concept (Sürdürülebilir Kurumsal Marka Kavramı Üzerine Bir Literatür Çalışması)," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 11(1), pages 247-259, January.
• Tokgoz, Emrah, 2020. "Impact of Materialistic Values on Impulsive and Compulsive Consumption via Status Consumption: A Research on Young Consumers," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 11(1), pages 261-278, January.
• Arslan, Yusuf, 2020. "The Effect of Trust in Functional Foods on Willingness to Buy: The Moderating Role of General Health Interest (Fonksiyonel Gıdalara Yönelik Güvenin Satın Alma İsteği Üzerindeki Etkisi: Genel Sağlık İl," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 11(1), pages 279-291, January.
• Dhahak, Kaouther & Huseynov, Farid, 2020. "The Influence of Gamification on Online Consumers’ Attitude and Intention to Purchase Fast Moving Consumer Goods," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 11(3), pages 769-791, July.
• Chen, Pih-Shuw & Lee, Jia-Jan & Huang, Sheng-Ju & Lin, Che Liang, 2020. "A Study on Consumers’ Usage Behavior of the Bank’s Mobile Payment APPs in Taiwan," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 11(3), pages 793-805, July.
• Ozdemir, Erkan & Sonmezay, Mine, 2020. "The Effect of The E-Commerce Companies’ Benevolence, Integrity and Competence Characteristics on Consumers’ Perceived Trust, Purchase Intention and Attitudinal Loyalty," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 11(3), pages 807-821, July.
• Aydin, Gulnil & Celik, Sabahattin, 2020. "Suçlu Kim? İtkisel (Anlık) Satın Alma Davranışı ve Gıda İsrafı Arasındaki İlişkinin Atfetme Teorisi Perspektifinden Değerlendirilmesi (Who is guilty? Evaluation of the Relationship Between Impulsive B," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 11(3), pages 823-839, July.
• Senbabaoglu Danaci, Emine, 2020. "Kompulsif Satın Alma Eğiliminde Materyalizm ve Hedonik Tüketimin Rolü: Aktüel Ürünler Satın Alan Kadın Tüketiciler Üzerinde Bir Araştırma (The Role of Materialism and Hedonic Consumption on Compulsive," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 11(4), pages 1069-1081, October.
• Junejo, Ikramuddin & sohu, Jan Muhammad & Ali, Sumaiyah Hassan & Qureshi, Saba & Shaikh, Saeed Ahmed, 2020. "A Study of Consumer Attitude Towards Counterfeit Fashion Luxurious Products: The Mediating role of Purchase Intention," Sukkur IBA Journal of Management and Business, Sukkur IBA University, vol. 7(1), pages 1-18, Jan-June.
• Qalati, Sikandar Ali & Li, Wenyuan & Mirani, Sajid Hussain & Sohu, Jan Muhammad & Hussain, Rana Yassir & Ahmed, Naveed, 2020. "The Antecedents of Green Consumer Behavior the Mediating Role of Brand Image in the Cosmetic Industry," Sukkur IBA Journal of Management and Business, Sukkur IBA University, vol. 7(1), pages 19-39, Jan-June.
• Katper, Naveeda K & Iqbal Chaudhry, Naveed & Tunio, Muhammad Nawaz & Athar Ali, Muhammad, 2020. "Impact of Leadership Style and Organizational Culture on Organizational Commitment," Sukkur IBA Journal of Management and Business, Sukkur IBA University, vol. 7(1), pages 92-106, Jan-June.
• Maitlo, Muhammad Zahi & Gul, Rehman & Ali, Irfan, 2020. "Experiential Marketing at the Bottom of the Pyramid: Theoretical extension and analysis," Sukkur IBA Journal of Management and Business, Sukkur IBA University, vol. 7(2), pages 36-59, July-Dece.
• Abdullah, Muhammad & Katper, Naveeda & Chaudhry, Naveed Iqbal & Tunio, Muhammad Nawaz, 2020. "Impact of Workaholics on Creativity: the mediating role of Negative Mood and moderating role of Supervisor Support," Sukkur IBA Journal of Management and Business, Sukkur IBA University, vol. 7(2), pages 73-92, July-Dece.
• Almeyda, Marta & George, Babu, 2020. "Customer-Based Brand Equity For Tourist Destinations: A Comparison Of Equities Of Puerto Rico And The Us Virgin Islands," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 8(2), pages 148-172.
• Dewan, Nargis & Kim, Gwi-Gon, 2020. "Foreign Tourist Attitudes And Visit Intentions For Mountaineering Tourism In Pakistan," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 8(2), pages 173-186.
• Saura, Jose & Reyes-Menendez, Ana & Matos, Nelson & Correia, Marisol & Palos-Sanche, Pedro, 2020. "Consumer Behavior In The Digital Age," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 8(3), pages 190-196.
• Muniesa, Rocio L. & Giménez, Carmen G., 2020. "The Importance Of The Loyalty Of Fashion Brands Through Digital Marketing," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 8(3), pages 230-243.
• MAHARRAMLI, Gunel, 2020. "Impact Of Bad Digital Marketing Strategies On Companies’ Profit And Brand Image," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 20(4), pages 155-164.
• Pogorevich, Anastasia V., 2020. "Research of tools influencing the engagement of potential customers in social media as one of the ways to improve the effectiveness of SMM organisations through the example of the Instagram community ," Economic Consultant, Scientific and Educational Initiative LLC, vol. 32(4), pages 28-40.
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• Yaneva, Ralitsa, 2020. "Online Marketing Model For Evaluating The Effectiveness Of Companies’ Relationships With End Customers," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 11(1), pages 93-107.
• Anak Agung Ngurah Gede SADIARTHA, 2020. "Customer Retention of Mobile Phone Purchasing on Cell Phone Stores in Denpasar," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 5(1), pages 16-22, June.
• Vlad I. ROȘCA, 2020. "The Effect of Match Attendance on Team Performance in Basketball," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 21(1), pages 71-84, March.
• Pedro Mendonça da SILVA & José Freitas SANTOS, 2020. "Marketing-mix Standardization/Localization Strategy and Export Intensity: An Empirical Analysis Based on the Perceptions of Portuguese Wine Producers," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 21(2), pages 118-136, May.
• Andrei BĂDIN, 2020. "Cultural Events and Public Perception of Green Principles," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 21(5), pages 674-691, December.
• Tom Joonhwan Kim & Youjae Yi & Jongan Choi, 2020. "The boomerang effect of brand personality congruency in a product-harm crisis," Australian Journal of Management, Australian School of Business, vol. 45(4), pages 645-661, November.
• Sami Kajalo, 2020. "Market Orientation as Competitive Advantage in the Age of Corporate Social Responsibility ? An Integrative Framework," Proceedings of International Academic Conferences 10012405, International Institute of Social and Economic Sciences.
• Taisuke Ehara & Kaoru Kuramoto & Yosuke Kurihara & Toshiyuki Matsumoto & Satoshi Kumagai, 2020. "Optimization of an Information Diffusion Model of Influencer Marketing -Evaluation of Speed- and Cost-oriented Marketing based on Influencer-Market Elasticity-," Proceedings of International Academic Conferences 10012455, International Institute of Social and Economic Sciences.
• Zohreh Alizadehrad & Ekaterine Maglakelidze, 2020. "The survey of causal relationships between CSR awareness and corporate trustworthiness as well as the other dependent variables (on the example of petroleum companies operating in Georgia)," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 8(2), pages 1-24, November.
• Holly Ng & Marine Yeung & Tilo Li, 2020. "A pilot study of the Hong Kong smartphone market: How service quality affects repurchase intention via customer satisfaction and attitudinal loyalty," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 8(2), pages 93-109, November.
• MM. Andranik Muradyan, 2020. "Procedure for Assessing the Investment Attractivenessof Foreign Markets.Comparative Analysis of Former USSR Countries," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(10), pages 24-48.
• Arkadiusz Zaremba, 2020. "Conversion Attribution: What Is Missed by the Advertising Industry? The OPEC Model and Its Consequencesfor Media Mix Modeling," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(10), pages 4-23.
• Micha³ Œcibor-Rylski, 2020. "Gamifying Questions by Adding Contextin the Creative Development Marketing Research," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(10), pages 60-67.
• Dawid Gajda, 2020. "Polish Young Consumers’ AttitudesTowards Mobile Phone Brands," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(11), pages 4-15.
• Elnur Nabivi, 2020. "Implementation of Green Marketing Concept Through Social Media Activities: A Systematic Literature Review," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(11), pages 55-67.
• Magdalena Sobon, 2020. "Web-Based Communication With a Patient in Hospital Care in Szczecin – Comparative Analysis of 2014 and 2018 (Komunikacja z pacjentem z wykorzystaniem stron www w opiece szpitalnej w Szczecinie – anali," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 18(89), pages 151-169.
• Ma³gorzata Szwed, 2020. "Podejscie do bojkotow konsumenckich mlodych konsumentow pokolenia Y w Polsce i Francji (Consumer Boycotts in Perspectives of Young Consumer of Generation Y in Poland and France)," Research Reports, University of Warsaw, Faculty of Management, vol. 1(32), pages 81-93.
• Neviana Krasteva, 2020. "Research Of The Marketing Strategy Applicability Of The Swedish Lagom Concept In Bulgarian Companies," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, vol. 18(1), pages 211-229, July.
• Neviana Krasteva, 2020. "Marketing Mix And The Artificial Intelligence Technology," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, vol. 19(1), pages 77-98, December.
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• Kalanit Efrat & Shaked Gilboa, 2020. "Relationship approach to crowdfunding: how creators and supporters interaction enhances projects’ success," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(4), pages 899-911, December.
• Wei Liu & Zongshui Wang & Hong Zhao, 2020. "Comparative study of customer relationship management research from East Asia, North America and Europe: A bibliometric overview," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(4), pages 735-757, December.
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• Rae Yule Kim, 2020. "The influx of skeptics: an investigation of the diffusion cycle effect on online review," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(4), pages 821-835, December.
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• Andrew T. Ching & Tülin Erdem & Michael P. Keane, 2020. "How much do consumers know about the quality of products? Evidence from the diaper market," The Japanese Economic Review, Springer, vol. 71(4), pages 541-569, October.
• Kohsuke Matsuoka, 2020. "Exploring the interface between management accounting and marketing: a literature review of customer accounting," Journal of Management Control: Zeitschrift für Planung und Unternehmenssteuerung, Springer, vol. 31(3), pages 157-208, September.
• Tsogas Markos-Marios & Chatzopoulou Evi & Markou Maria, 2020. "Tourism Mapping Based on Sub Destination and Special Events," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Thanasis Spyriadis (ed.), Cultural and Tourism Innovation in the Digital Era, pages 323-334, Springer.
• Angela Besana & Annamaria Esposito & Maria Cristina Vannini, 2020. "Small Towns, Cultural Heritage, … Good and Evil Queens," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Thanasis Spyriadis (ed.), Cultural and Tourism Innovation in the Digital Era, pages 89-99, Springer.
• Nicolae Al. Pop, 2020. "Contemporary Directions in the Development of Romanian Academic Marketing in Favor of Increasing the Performance of the Organization," Springer Proceedings in Business and Economics, in: Silvia L. Fotea & Ioan Ş. Fotea & Sebastian A. Văduva (ed.), Challenges and Opportunities to Develop Organizations Through Creativity, Technology and Ethics, chapter 0, pages 17-35, Springer.
• Faheem Gul Gilal & Jian Zhang & Rukhsana Gul Gilal & Naeem Gul Gilal, 2020. "Linking motivational regulation to brand passion in a moderated model of customer gender and age: an organismic integration theory perspective," Review of Managerial Science, Springer, vol. 14(1), pages 87-113, February.
• Tomasz Brzęczek, 2020. "Optimisation of product portfolio sales and their risk subject to product width and diversity," Review of Managerial Science, Springer, vol. 14(5), pages 1009-1027, October.
• Marion Garaus & Georgios Halkias, 2020. "One color fits all: product category color norms and (a)typical package colors," Review of Managerial Science, Springer, vol. 14(5), pages 1077-1099, October.
• Yu-Wei Chuang, 2020. "Why do you buy digital goods in the mobile game? The value perspective," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 10(1), pages 1-3.
• Gonzalo Maldonado-Guzmán & Sandra Yesenia Pinzón-Castro & Rubén Michael Rodríguez-González, 2020. "The Impact of Information and Communication Technology in Mexican SMEs Growth," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 10(2), pages 1-5.
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• Nuryakin Nuryakin & Tri Maryati, 2020. "Green product competitiveness and green product success. Why and how does mediating affect green innovation performance?," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(4), pages 3061-3077, June.
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• Mohammad Fahmi Al-Zyoud, 2020. "The role of firms`s mobile applications in developing brand's equity," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(2), pages 324-340, December.
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  • Thomas-Agnan, Christine & Laurent, Thibault & Ruiz-Gazen, Anne, 2020. "Covariates impacts in spatial autoregressive models for compositional data," TSE Working Papers 20-1162, Toulouse School of Economics (TSE), revised Oct 2021.
  • Thibault Laurent & Christine Thomas-Agnan & Anne Ruiz-Gazen, 2023. "Covariates impacts in spatial autoregressive models for compositional data," Post-Print hal-04215280, HAL.
• Femi Odebiyi & Vitaliya Gontar, 2020. "User-Generated Reviews And Official Star Ratings: Can The Two Work Together In Hotel Evaluation Systems?," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 18(1), pages 37-48, May.
• Dijana Tevsic & Arnela Nanic, 2020. "Research Of Gender-Based Behavioural Differences In The Purchasing Decision-Making Process," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 18(1), pages 75-86, May.
• Olivier Mesly & David W. Shanafelt & Nicolas Huck & François‐Éric Racicot, 2020. "From wheel of fortune to wheel of misfortune: Financial crises, cycles, and consumer predation," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(4), pages 1195-1212, December.
  • Olivier Mesly & David W. Shanafelt & Nicolas Huck & François-Éric Racicot, 2020. "From wheel of fortune to wheel of misfortune : Financial crises, cycles, and consumer predation," Post-Print hal-02973657, HAL.
  • Olivier Mesly & David W. Shanafelt & Nicolas Huck, 2020. "From wheel of fortune to wheel of misfortune: Financial crises, cycles and consumer predation," Working Papers of BETA 2020-35, Bureau d'Economie Théorique et Appliquée, UDS, Strasbourg.
• Nedjma Bernoussi & Lucie Sirieix, 2019. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire : une approche exploratoire, par la valeur perçue et l’authenticité perçue : cas de l’huile d’oliv," Post-Print hal-02299679, HAL.
  • Bernoussi, N. & Sirieix, L., 2020. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire. Une approche exploratoire, par la valeur perçue et l’authenticité perçue. Cas de l’huile d’olive ," Working Papers MoISA 202001, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France.
  • Nedjma Bernoussi & Lucie Sirieix, 2020. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire : une approche exploratoire, par la valeur perçue et l’authenticité perçue : cas de l’huile d’oliv," Working Papers hal-02493533, HAL.
  • Bernoussi, Nedjma & Sirieix, Lucie, 2020. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire. Une approche exploratoire, par la valeur perçue et l’authenticité perçue. Cas de l’huile d’olive ," Working Papers MOISA 301227, Institut National de la recherché Agronomique (INRA), UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro, Montpellier, France.
• Lena Bucatariu & Babu George, 2020. "Consumer behavior and customer relationship management in mental health services," Upravlenets, Ural State University of Economics, vol. 11(3), pages 46-58, July.
• Olga B. Yarosh & Natalia N. Kalkova, 2020. "Managing consumers’ visual attention in the context of information asymmetry," Upravlenets, Ural State University of Economics, vol. 11(5), pages 97-111, November.
• Esra Ozkan Pir & Evrim Derinozlu, 2020. "The mediating role of price sensitivity in the effect of trust and loyalty to luxury brands on the brand preference," Upravlenets, Ural State University of Economics, vol. 11(6), pages 70-84, December.
• Mariya Georgieva, 2020. "About the Corporate Social Responsibility Beyond the Framework of Charity," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 9(1), pages 35-44, April.
• Violeta Peteva, 2020. "Modern Consumers and the Decision-Making Process in the Context of Digitalization," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 9(2), pages 32-42, August.
• Todor Dyankov, 2020. "Customer Experience with Tourist Brands - New Challenges After Pandemia," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 9(2), pages 53-59, August.
• Desislava Racheva, 2020. "Analyzing Different Approaches to the Relations with the Insurance Intermediaries on the Non-Life Insurance Market in Bulgaria," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 9(3), pages 117-126, December.
• Mohammad Hazimeh, 2020. "Important B2C Aspects of Location Based Marketing," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 9(3), pages 48-51, December.
• Sonia Mileva & Mariana Assenova & Emil Petrov & Veneta Gyaurova, 2020. "Opportunities And Threats Of Gamification As A Tool For Promoting Sofia As A Tourist Destination," Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 248-258, October.
• Maya Ivanova & Hristo Petrov & Stanislav Ivanov, 2020. "Independent Or Branded: The Dilemma Of Bulgarian Hoteliers," Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 289-296, October.
• Mariana Ianeva & Stiliyana Basmadzhieva, 2020. "Pr Of A Tourism Organization Under Conditions Of Crisis," Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 303-311, October.
• Todor Dyankov, 2020. "Marketing Opportunities For Managing Customer Experience With The Tourist Brand," Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 349-355, October.
• Hristomir Kutsarov, 2020. "Tourism Under Pandemic Conditions: Analysis, Ideas And Marketing Approaches For Restart," Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 415-422, October.
• Todor Krastevich, 2020. "A B2b Price Optimization Model," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 114-122.
• Desislava Racheva, 2020. "Research Of The Contracting Strength Of Insurance Brokers Operating On The Non-Insurance Market In Bulgaria," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 118-128.
• Zsolt Hajdu, 2020. "Potato Marketing Channels In Romania," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 138-150.
• Viktoriya Stancheva, 2020. "Competitive Structure Analysisof Bulgarian Aviation Industry," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 187-197.
• Violeta Peteva, 2020. "Consumer Behaviourin The Unforeseeable Future –Dialecticsand Challenges," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 198-210.
• Miglena Dushkova, 2020. "Interactions Between Consumers In The Sharingeconomy Platforms," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 221-232.
• Radina Ruseva, 2020. "Brand Destinations And European Capital Of Culture Cities As A Specific Form Of Fluid Brand," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 225-236.
• Boycho Boychev, 2020. "Influencer Marketing Platformsand Key Metrics," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 264-275.
• Irena Erbakanova, 2020. "To App Or Not To App: Using Mobile Applications In The Marketing Of Small Cities And Remote Tourism Destinations," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 280-290.
• Nina Zlateva & Lambrin Kiriakov, 2020. "Preferred Information Sourceswhen Choosing A Mobile Operator," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 287-300.
• Sofia Almeida & Yvonne Ivanescu & Ana Claudia Campos, 2020. "The Content'S Magic In A Digital Strategy For The Hotel Sector Case Study Of The Hotel," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 291-296.
• Tsvetelina Dimitrova, 2020. "Repositioning In The Corporate Brand Imagein The Banking Area," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 346-355.
• Mohammad M. Hazimeh, 2020. "Important Aspects Of Location In Marketing," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 368-373.
• Nikolay Shterev, 2020. "Social Marketing Vs Marketingon Social Media," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 387-398.
• Evgenia Yazovskikh & Oksana Yatsenko, 2020. "Formation Of A Fitness Club Customer Loyalty Programme," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 472-479.
• Penka Goranova, 2020. "Strategic Actions In Advertising Policy," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 529-540.
• Ralitsa Yaneva, 2020. "Benefits And Challenges Of The Classification And Categorization Of Inbound Marketing Effectiveness Indicators," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 543-554.
• Bozhana Stoycheva & Svilena Ruskova, 2020. "Management Solutionsin An Emergency Situation," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 567-579.
• Nadezhda Dimova, 2020. "Specificity Of The Relationship Between Sustainable Marketing And Consumer Behavior," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 637-644.
• Borislava Cherlkezova, 2020. "Internal Marketing –Leadershipopportunities In The Covid 19 Pandemia," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 677-686.
• Boryana Serbezova & Yordan Nedev, 2020. "Guidelines For Improvement Of The Regulatory Environment Of The Municipality Of Varna To Achieve Sustainable Consumption," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 681-692.
• Dimitar Kolev & Nadezhda Kostadinova, 2020. "Digital Marketing – A Strategyfor Positioning Hotelswith Specific Target Markets," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 699-713.
• Evgeniya Tonkova, 2020. "Price Automation Modelsin B2c Markets," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 71-79.
• Mariya Georgieva, 2020. "Consumer "Sophistication" - A Manifestation Of Sustainability At Individual Consumer Behavior Level," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 727-738.
• Svilen Ivanov & Vanya Kraleva, 2020. "The Use Of Bio And Eco-Products – Motives And The Impact Of Demographics," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 748-758.
• Radina Ruseva, 2020. "Brand Destinations And European Capital Of Culture Cities As A Specific Form Of Fluid Brand," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 225-236.
• Nadezhda Dimova, 2020. "Specificity Of The Relationship Between Sustainable Marketing And Consumer Behavior," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 637-644.
• Boryana Serbezova & Yordan Nedev, 2020. "Guidelines For Improvement Of The Regulatory Environment Of The Municipality Of Varna To Achieve Sustainable Consumption," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 681-692.
• Mariya Georgieva, 2020. "Consumer "Sophistication" - A Manifestation Of Sustainability At Individual Consumer Behavior Level," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 727-738.
• Svilen Ivanov & Vanya Kraleva, 2020. "The Use Of Bio And Eco-Products Motives And The Impact Of Demographics," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 748-758.
• Todor Krastevich, 2020. "A B2b Price Optimization Model," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 114-122.
• Zsolt Hajdu, 2020. "Potato Marketing Channels In Romania," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 138-150.
• Viktoriya Stancheva, 2020. "Competitive Structure Analysisof Bulgarian Aviation Industry," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 187-197.
• Violeta Peteva, 2020. "Consumer Behaviourin The Unforeseeable Future –Dialecticsand Challenges," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 198-210.
• Miglena Dushkova, 2020. "Interactions Between Consumers In The Sharingeconomy Platforms," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 221-232.
• Boycho Boychev, 2020. "Influencer Marketing Platformsand Key Metrics," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 264-275.
• Nina Zlateva & Lambrin Kiriakov, 2020. "Preferred Information Sourceswhen Choosing A Mobile Operator," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 287-300.
• Tsvetelina Dimitrova, 2020. "Repositioning In The Corporate Brand Imagein The Banking Area," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 346-355.
• Mohammad M. Hazimeh, 2020. "Important Aspects Of Location In Marketing," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 368-373.
• Nikolay Shterev, 2020. "Social Marketing Vs Marketingon Social Media," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 387-398.
• Penka Goranova, 2020. "Strategic Actions In Advertising Policy," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 529-540.
• Bozhana Stoycheva & Svilena Ruskova, 2020. "Management Solutionsin An Emergency Situation," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 567-579.
• Borislava Cherlkezova, 2020. "Internal Marketing –Leadershipopportunities In The Covid 19 Pandemia," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 677-686.
• Dimitar Kolev & Nadezhda Kostadinova, 2020. "Digital Marketing – A Strategyfor Positioning Hotelswith Specific Target Markets," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 699-713.
• Evgeniya Tonkova, 2020. "Price Automation Modelsin B2c Markets," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 71-79.
• Desislava Racheva, 2020. "Research Of The Contracting Strength Of Insurance Brokers Operating On The Non-Insurance Market In Bulgaria," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 118-128.
• Evgenia Yazovskikh & Oksana Yatsenko, 2020. "Formation Of A Fitness Club Customer Loyalty Programme," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 472-479.
• Olufemi A. OGUNKOYA & Adeola E. ADETAYO & Hassanat A. HASSAN, 2020. "Sales Promotion Tools and Consumer Buying Behaviour in United Bank of Africa, Ogun State," Business & Management Compass, University of Economics Varna, issue 2, pages 123-136.
• Adedayo Emmanuel LONGE & Tolulope Oluwatosin BOLAJI & Caleb Olugbenga SOYEMI & Emmanuel Olajide ADEBAYO, 2020. "Dynamic Links Between Financial Development and Carbon Emission in Nigeria," Business & Management Compass, University of Economics Varna, issue 2, pages 214-229.
• Mekimah Sabri & Sayad Nawel, 2020. "The Impact of Food Safety Management System ISO 22000 on Customer Satisfaction and Loyalty, Case Study of Coca-Cola Company in Algeria," Economics and Business, Sciendo, vol. 34(1), pages 246-260, February.
• Mekimah Sabri & Sayad Nawel, 2020. "The Impact of Food Safety Management System ISO 22000 on Customer Satisfaction and Loyalty, Case Study of Coca-Cola Company in Algeria," Economics and Business, Sciendo, vol. 34(1), pages 246-260, February.
• Akpoviroro Kowo Solomon & Amos Akinbola Olufemi & Oladipo Akinrinola Olalekan & Adewale Adegbite Ganiu, 2020. "Product Branding and Consumer Loyalty in Telecommunication Industry," Economics and Culture, Sciendo, vol. 17(1), pages 94-103, June.
• Nadanyiova Margareta & Majerova Jana & Gajanova Lubica, 2020. "Online Marketing Communication Trends in Slovak Hotel Industry," Economics and Culture, Sciendo, vol. 17(2), pages 13-21, December.
• Kozak Agnieszka & Taradaniuk Andrei & Shevchenko Elvira, 2020. "Impact of Promotional Activities on Choosing a Place to Study by the Students of Pope John Paul II State School of Higher Education in Biała Podlaska," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, vol. 13(4), pages 490-503, December.
• Zaborski Artur, 2020. "The Use of the Incomplete Tetrad Method for Measuring the Similarities in Nonmetric Multidimensional Scaling," Folia Oeconomica Stetinensia, Sciendo, vol. 20(1), pages 519-530, June.
• Gazdecki Michał & Goryńska-Goldmann Elżbieta, 2020. "Consumers Engagement Toward Food Brands – The Case of Dairy Products," Folia Oeconomica Stetinensia, Sciendo, vol. 20(2), pages 134-151, December.
• Kozielski Robert & Sarna Nikodem, 2020. "The Role of Technology in Building a Competitive Advantage – Programmatic Buying and Its Impact on the Competitiveness of an Organization," Folia Oeconomica Stetinensia, Sciendo, vol. 20(2), pages 216-229, December.
• Baruk Agnieszka Izabela, 2020. "Multidimensional Aspects of Final Purchasers’ Marketing Activity in the Conditions of Dynamic Market Changes," Folia Oeconomica Stetinensia, Sciendo, vol. 20(2), pages 36-48, December.
• Witek Lucyna, 2020. "Green Marketing: The Environmentally-Friendly Attributes of Products and Decision to Purchase," Folia Oeconomica Stetinensia, Sciendo, vol. 20(2), pages 451-467, December.
• Żbikowska Agnieszka, 2020. "Cultural Differences in a Restaurant’s Communication with Unsatisfied Customers – The Case of Tripadvisor," Folia Oeconomica Stetinensia, Sciendo, vol. 20(2), pages 485-493, December.
• Dziewanowska Katarzyna & Kacprzak Agnieszka, 2020. "Value Co-Creation and Value Co-Destruction – A Case of Online Consumption," Folia Oeconomica Stetinensia, Sciendo, vol. 20(2), pages 82-94, December.
• Rizvi Wajid H & Memon Salman & Dahri Abdul Samad, 2020. "Brand Experience Clustering and Depiction of Brand Satisfaction, Brand Loyalty and Emotional Confidence," Foundations of Management, Sciendo, vol. 12(1), pages 111-124, January.
• Rizvi Wajid H & Memon Salman & Dahri Abdul Samad, 2020. "Brand Experience Clustering and Depiction of Brand Satisfaction, Brand Loyalty and Emotional Confidence," Foundations of Management, Sciendo, vol. 12(1), pages 111-124, January.
• Fatoki Olawale, 2020. "Factors Influencing the Purchase of Energy-Efficient Appliances by Young Consumers in South Africa," Foundations of Management, Sciendo, vol. 12(1), pages 151-166, January.
• Fatoki Olawale, 2020. "Factors Influencing the Purchase of Energy-Efficient Appliances by Young Consumers in South Africa," Foundations of Management, Sciendo, vol. 12(1), pages 151-166, January.
• Halkin Andrii, 2020. "Assessing the Utility of Retailer Based on Generalized Costs of End-Consumers," Foundations of Management, Sciendo, vol. 12(1), pages 31-42, January.
• Bednarz Joanna & Orelly Patricia, 2020. "The importance of social media on the FMCG market in Bangladesh," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 56(3), pages 230-242, September.
• Kunle Ladipo Patrick & Ganiyu Rahim Ajao & Nkechi Peace, 2020. "An investigation of brand equity dimensions and customer retention: A perspective of postpaid telecom subscribers in Lagos State, Nigeria," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 56(4), pages 339-350, December.
• Kunle Ladipo Patrick & Ganiyu Rahim Ajao & Nkechi Peace, 2020. "An investigation of brand equity dimensions and customer retention: A perspective of postpaid telecom subscribers in Lagos State, Nigeria," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 56(4), pages 339-350, December.
• Gilal Faheem Gul & Gadhi Abdul Khalique & Gilal Rukhsana Gul & Gilal Naeem Gul & Zhang Na & Gong Zhenxing, 2020. "Towards an Integrated Model of Customer Religiosity: A Self-Determination Theory Perspective," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 28(1), pages 16-37, June.
• Gilal Faheem Gul & Gadhi Abdul Khalique & Gilal Rukhsana Gul & Gilal Naeem Gul & Zhang Na & Gong Zhenxing, 2020. "Towards an Integrated Model of Customer Religiosity: A Self-Determination Theory Perspective," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 28(2), pages 16-37, June.
• Nogalski Bogdan & Niewiadomski Przemysław & Szpitter Agnieszka A., 2020. "Agility Versus Flexibility? The Perception of Business Model Maturity in Agricultural Machinery Sector Manufacturing Companies," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 28(3), pages 57-97, September.
• Lubiński Kamil, 2020. "The Study of Nostalgia-Oriented Strategy Aimed at Millennials on The Example of The Lego Group," Journal of Intercultural Management, Sciendo, vol. 12(2), pages 82-105, June.
• Rybaczewska Maria & Chesire Betty Jebet & Sparks Leigh, 2020. "YouTube Vloggers as Brand Influencers on Consumer Purchase Behaviour," Journal of Intercultural Management, Sciendo, vol. 12(3), pages 117-140, September.
• Sobotkiewicz Dariusz, 2020. "Development or decline of marketing - systematic considerations," Management, Sciendo, vol. 24(1), pages 176-192, June.
• Thao Nguyen Thi Phuong & Van Anh Nguyen, 2020. "Behavioral Intention Of Young Consumers Towards The Acceptance Of Social Media Marketing in Emerging Markets," Management, Sciendo, vol. 24(2), pages 69-93, December.
• Thao Nguyen Thi Phuong & Van Anh Nguyen, 2020. "Behavioral Intention Of Young Consumers Towards The Acceptance Of Social Media Marketing in Emerging Markets," Management, Sciendo, vol. 24(2), pages 69-93, December.
• Broeder Peter, 2020. "Culture, Privacy, and Trust in E-commerce," Marketing – from Information to Decision Journal, Sciendo, vol. 3(1), pages 14-26, June.
• Ciornea Raluca, 2020. "Is the Transition to Bioeconomy a Sustainable Solution in Fast-fashion Industry, Considering the Overconsumption? - Premises for Future Research," Marketing – from Information to Decision Journal, Sciendo, vol. 3(1), pages 27-44, June.
• Drule Alexandra M. & Băcilă Mihai F. & Souca Luiza M. & Ciornea Raluca, 2020. "Projected Destination Image: A Content Analysis of Promotional Videos for City-level Tourism Destination," Marketing – from Information to Decision Journal, Sciendo, vol. 3(1), pages 45-57, June.
• Fatoki Oluwaseyi Philip & Fatoki Toluwase Hezekiah, 2020. "Experiential Marketing: Effects on Brand, Customer and Market Experience, and Industrial Applications with Perspectives from Nigeria," Marketing – from Information to Decision Journal, Sciendo, vol. 3(1), pages 58-66, June.
• Gorynska-Goldmann Elzbieta & Gazdecki Michał, 2020. "Searching for and Perception of Information by Consumers in the Light of the Sustainable Consumption Idea — On the Example of Food Markets," Marketing of Scientific and Research Organizations, Sciendo, vol. 36(2), pages 1-18, June.
• Maciejewski Grzegorz, 2020. "Consumers Towards Sustainable Food Consumption," Marketing of Scientific and Research Organizations, Sciendo, vol. 36(2), pages 19-30, June.
• Gregor Bogdan & Gwiaździński Emilian, 2020. "Wearable Technology in the Perception of Young Consumers," Marketing of Scientific and Research Organizations, Sciendo, vol. 36(2), pages 61-76, June.
• Jasiulewicz Anna & Waśkowski Zygmunt, 2020. "Possibilities of Brand Promotion Through Lifestyle Mobile Sports Applications," Marketing of Scientific and Research Organizations, Sciendo, vol. 37(3), pages 1-16, September.
• Lupa-Wójcik Iwona, 2020. "Groups on Facebook as a Marketing Tool," Marketing of Scientific and Research Organizations, Sciendo, vol. 37(3), pages 17-32, September.
• Hadrian Piotr, 2020. "The Various Models of Marketing Audit," Marketing of Scientific and Research Organizations, Sciendo, vol. 37(3), pages 51-72, September.
• Szymański Grzegorz, 2020. "Google Ads Campaigns in Promotional Activities of Theaters," Marketing of Scientific and Research Organizations, Sciendo, vol. 37(3), pages 73-86, September.
• Balogh Zita & Mészáros Katalin, 2020. "Consumer Perceived Risk by Online Purchasing: The Experiences in Hungary," Naše gospodarstvo/Our economy, Sciendo, vol. 66(3), pages 14-21, September.
• Šimić Mirna Leko & Pap Ana, 2020. "Insights into Classic Theatre Market Segments," Naše gospodarstvo/Our economy, Sciendo, vol. 66(4), pages 50-62, December.
• Šimić Mirna Leko & Pap Ana, 2020. "Insights into Classic Theatre Market Segments," Naše gospodarstvo/Our economy, Sciendo, vol. 66(4), pages 50-62, December.
• Knošková Ľubica, 2020. "Circular Design and Consumer Involvement in Circular Economy," Studia Commercialia Bratislavensia, Sciendo, vol. 13(43), pages 25-34, March.
• Kuchta Martin, 2020. "Extent of data utilization within digital marketing processes," Studia Commercialia Bratislavensia, Sciendo, vol. 13(43), pages 35-43, March.
• Matušovičová Monika, 2020. "Sustainable fashion as a part of the circular economy concept," Studia Commercialia Bratislavensia, Sciendo, vol. 13(45), pages 215-223, September.
• Strhan Rastislav, 2020. "Research of product design consumer perception," Studia Commercialia Bratislavensia, Sciendo, vol. 13(45), pages 242-253, September.
• Mican Daniel & Sitar-Taut Dan-Andrei, 2020. "Analysis of the Factors Impacting the Online Shopping Decision-Making Process," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 65(1), pages 54-66, April.
• Dobbelstein Thomas & Mason Roger B. & Kamwendo Andrew, 2020. "Consumer Perceptions of Critical Success Factors for Small Local Consumer Brands," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 65(2), pages 65-89, August.
• Scridon Mircea-Andrei, 2020. "Internal Branding: Antecedents of Employee Attitudes, Satisfaction, and Organizational Loyalty," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 65(3), pages 27-38, December.
• Pop Mihai-Ionuț, 2020. "Scoring Model for the Detection of Fake News," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 30(1), pages 91-102, March.
• Pelău Corina & Ene Irina, 2020. "Interaction Between Consumers and Emerging forms of Artificial Intelligence: A Discriminant Analysis," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 30(2), pages 1-12, June.
• Lazăr Laura, 2020. "Gender Influence on the Perception of Celebrity Endorsement," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 30(2), pages 13-23, June.
• Onețiu Darius Daniel, 2020. "The Impact of Social Media Adoption by Companies. Digital Transformation," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 30(2), pages 83-96, June.
• Marcin Chlebus & Zuzanna Osika, 2020. "Comparison of tree-based models performance in prediction of marketing campaign results using Explainable Artificial Intelligence tools," Working Papers 2020-15, Faculty of Economic Sciences, University of Warsaw.
• Magdalena Brzozowicz & Michał Krawczyk, 2020. "Honey, Mugs and Caricatures: anchors on prices of consumer goods only hold hypothetically," Working Papers 2020-40, Faculty of Economic Sciences, University of Warsaw.
• Cor Molenaar, 2020. "The End of Competition:The Impact of the Network Economy," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11608.
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao, 2020. "Marketing Strategy in the Digital Age:Applying Kotler's Strategies to Digital Marketing," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11737.
• Mark Harrison, 2020. "What Sponsors Want:An Inspirational Guide for Event Marketers," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11789.
• Scot R Wheeler, 2020. "Architecting Experience:A Conversion Science Handbook," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11816, February.
• Cor Molenaar, 2020. "Introduction," World Scientific Book Chapters, in: THE END OF COMPETITION The Impact of the Network Economy, chapter 1, pages 1-6, World Scientific Publishing Co. Pte. Ltd..
• Cor Molenaar, 2020. "The Development of the Network Economy: Opportunities and Threats," World Scientific Book Chapters, in: THE END OF COMPETITION The Impact of the Network Economy, chapter 2, pages 7-31, World Scientific Publishing Co. Pte. Ltd..
• Cor Molenaar, 2020. "The New Market Conditions," World Scientific Book Chapters, in: THE END OF COMPETITION The Impact of the Network Economy, chapter 3, pages 33-50, World Scientific Publishing Co. Pte. Ltd..
• Cor Molenaar, 2020. "From Supply Chain to Network," World Scientific Book Chapters, in: THE END OF COMPETITION The Impact of the Network Economy, chapter 4, pages 51-79, World Scientific Publishing Co. Pte. Ltd..
• Cor Molenaar, 2020. "Networks Become the Competition," World Scientific Book Chapters, in: THE END OF COMPETITION The Impact of the Network Economy, chapter 5, pages 81-107, World Scientific Publishing Co. Pte. Ltd..
• Cor Molenaar, 2020. "Technology as a Basis for New Competitive Relationships," World Scientific Book Chapters, in: THE END OF COMPETITION The Impact of the Network Economy, chapter 6, pages 109-129, World Scientific Publishing Co. Pte. Ltd..
• Cor Molenaar, 2020. "It is about Customers, Not Products: A Change of Vision," World Scientific Book Chapters, in: THE END OF COMPETITION The Impact of the Network Economy, chapter 7, pages 131-144, World Scientific Publishing Co. Pte. Ltd..
• Cor Molenaar, 2020. "New Marketing and Competition Principles through the Adoption of Technology," World Scientific Book Chapters, in: THE END OF COMPETITION The Impact of the Network Economy, chapter 8, pages 145-159, World Scientific Publishing Co. Pte. Ltd..
• Cor Molenaar, 2020. "Opportunities for Asia Based on Characteristics and Culture," World Scientific Book Chapters, in: THE END OF COMPETITION The Impact of the Network Economy, chapter 9, pages 161-200, World Scientific Publishing Co. Pte. Ltd..
• Cor Molenaar, 2020. "Towards the Future: Join In or Disappear?," World Scientific Book Chapters, in: THE END OF COMPETITION The Impact of the Network Economy, chapter 10, pages 201-218, World Scientific Publishing Co. Pte. Ltd..
• Cor Molenaar, 2020. "Appendices," World Scientific Book Chapters, in: THE END OF COMPETITION The Impact of the Network Economy, chapter 11, pages 219-233, World Scientific Publishing Co. Pte. Ltd..
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020. "Marketing Environment in the Digital Transformation," World Scientific Book Chapters, in: MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing, chapter 1, pages 3-45, World Scientific Publishing Co. Pte. Ltd..
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020. "Upgrading Digital Marketing Strategy: Strategic Platform for Digital Marketing," World Scientific Book Chapters, in: MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing, chapter 2, pages 49-124, World Scientific Publishing Co. Pte. Ltd..
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020. "Recognize in the 4Rs: Digital Profiling and Recognition of Consumers," World Scientific Book Chapters, in: MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing, chapter 3, pages 125-161, World Scientific Publishing Co. Pte. Ltd..
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020. "Reach in the 4Rs: Coverage and Arrival of Digital Information," World Scientific Book Chapters, in: MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing, chapter 4, pages 163-203, World Scientific Publishing Co. Pte. Ltd..
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020. "Relationship in the 4Rs: Establishing a Basis for Continuous Relationship," World Scientific Book Chapters, in: MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing, chapter 5, pages 204-240, World Scientific Publishing Co. Pte. Ltd..
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020. "Return in the 4Rs: Making Deals and Profits," World Scientific Book Chapters, in: MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing, chapter 6, pages 241-262, World Scientific Publishing Co. Pte. Ltd..
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020. "Big Data Marketing Platforms: Applications of Big Data in Marketing," World Scientific Book Chapters, in: MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing, chapter 7, pages 265-292, World Scientific Publishing Co. Pte. Ltd..
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020. "Content Strategy of Digital Marketing," World Scientific Book Chapters, in: MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing, chapter 8, pages 293-316, World Scientific Publishing Co. Pte. Ltd..
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020. "Organizational Platform for Digital Marketing," World Scientific Book Chapters, in: MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing, chapter 9, pages 317-343, World Scientific Publishing Co. Pte. Ltd..
• Milton Kotler & Tiger Cao & Sam Wang & Collen Qiao & Yuheng Zhang, 2020. "Management and Measurement of the Performance of Digital Marketing," World Scientific Book Chapters, in: MARKETING STRATEGY IN THE DIGITAL AGE Applying Kotler’s Strategies to Digital Marketing, chapter 10, pages 344-367, World Scientific Publishing Co. Pte. Ltd..
• Mark Harrison, 2020. "The Business Of Sponsorship — It’S The Greatest Magic In Marketing," World Scientific Book Chapters, in: WHAT SPONSORS WANT An Inspirational Guide for Event Marketers, chapter 1, pages 1-26, World Scientific Publishing Co. Pte. Ltd..
• Mark Harrison, 2020. "What Sponsors Want From You And Your Property," World Scientific Book Chapters, in: WHAT SPONSORS WANT An Inspirational Guide for Event Marketers, chapter 2, pages 27-37, World Scientific Publishing Co. Pte. Ltd..
• Mark Harrison, 2020. "To Borrow Equity — The Definition Of Sponsorship," World Scientific Book Chapters, in: WHAT SPONSORS WANT An Inspirational Guide for Event Marketers, chapter 3, pages 39-58, World Scientific Publishing Co. Pte. Ltd..
• Mark Harrison, 2020. "To Tell Stories — A Sponsor’S Tale," World Scientific Book Chapters, in: WHAT SPONSORS WANT An Inspirational Guide for Event Marketers, chapter 4, pages 59-81, World Scientific Publishing Co. Pte. Ltd..
• Mark Harrison, 2020. "To Engage Stakeholders — Activate. Activate. Activate," World Scientific Book Chapters, in: WHAT SPONSORS WANT An Inspirational Guide for Event Marketers, chapter 5, pages 83-125, World Scientific Publishing Co. Pte. Ltd..
• Mark Harrison, 2020. "To See Proof — Don’T Be Afraid Of The Truth," World Scientific Book Chapters, in: WHAT SPONSORS WANT An Inspirational Guide for Event Marketers, chapter 6, pages 127-167, World Scientific Publishing Co. Pte. Ltd..
• Mark Harrison, 2020. "To Get Promoted … Not Fired," World Scientific Book Chapters, in: WHAT SPONSORS WANT An Inspirational Guide for Event Marketers, chapter 7, pages 169-198, World Scientific Publishing Co. Pte. Ltd..
• Mark Harrison, 2020. "Building A Strategy — Planning For Success," World Scientific Book Chapters, in: WHAT SPONSORS WANT An Inspirational Guide for Event Marketers, chapter 8, pages 199-250, World Scientific Publishing Co. Pte. Ltd..
• Mark Harrison, 2020. "The Future Of Sponsorship — Is It Already Here?," World Scientific Book Chapters, in: WHAT SPONSORS WANT An Inspirational Guide for Event Marketers, chapter 9, pages 251-257, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2020. "Content Creates Consumer Experience," World Scientific Book Chapters, in: Architecting Experience A Conversion Science Handbook, chapter 1, pages 1-24, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2020. "Media Moves Markets," World Scientific Book Chapters, in: Architecting Experience A Conversion Science Handbook, chapter 2, pages 25-44, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2020. "Data is the “New Oil”: Analytics are Advanced Chemistry," World Scientific Book Chapters, in: Architecting Experience A Conversion Science Handbook, chapter 3, pages 45-70, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2020. "The Rush is on: Planning to Collect and Connect," World Scientific Book Chapters, in: Architecting Experience A Conversion Science Handbook, chapter 4, pages 71-96, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2020. "Consumer Attention: The Brass Ring on the Media-Go-Round," World Scientific Book Chapters, in: Architecting Experience A Conversion Science Handbook, chapter 5, pages 97-123, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2020. "To Mediate Should Mean to Motivate," World Scientific Book Chapters, in: Architecting Experience A Conversion Science Handbook, chapter 6, pages 125-151, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2020. "Content and Experience Makes or Breaks Conversion," World Scientific Book Chapters, in: Architecting Experience A Conversion Science Handbook, chapter 7, pages 153-171, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2020. "It’s Never Good Enough," World Scientific Book Chapters, in: Architecting Experience A Conversion Science Handbook, chapter 8, pages 173-202, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2020. "Getting Ahead of the Game," World Scientific Book Chapters, in: Architecting Experience A Conversion Science Handbook, chapter 9, pages 203-224, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2020. "Content Creates Cultural Experience," World Scientific Book Chapters, in: Architecting Experience A Conversion Science Handbook, chapter 10, pages 225-260, World Scientific Publishing Co. Pte. Ltd..
• Petra Leonora Cvitanović, 2020. "Digital Marketing Benchmarks Leveraged by Marketing Analytics Tools," EFZG Working Papers Series 2001, Faculty of Economics and Business, University of Zagreb.
• Michaela Jánská Patrícia Kollar Čeněk Celer, 2020. "Factors Influencing Purchases of Organic Food," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, vol. 23(1), pages 81-94, May.
• Celine Bonnet & Zohra Bouamra-Mechemache & Gordon J Klein, 2022. "National brands in hard discounters: market expansion and bargaining power effects," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 49(5), pages 1113-1145.
  • Bonnet, Céline & Bouamra-Mechemache, Zohra & Klein, Gordon, 2020. "National brands in hard discounters: Market expansion and bargaining power effects," CAWM Discussion Papers 113, University of Münster, Münster Center for Economic Policy (MEP).
• Theissen, Erik & Zimmermann, Lukas, 2020. "Do contented customers make shareholders wealthy? Implications of intangibles for security pricing," CFR Working Papers 20-12, University of Cologne, Centre for Financial Research (CFR).
• Krajnović, Aleksandra & Perković, Antonija & Rajko, Mladen, 2020. "Digital Marketing in Cultural Institutions - Example of Cultural Institutions of the City of Zadar," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2020), Virtual Conference, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020, pages 341-352, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Garbin Praničević, Daniela, 2020. "Impact of Influencers to the Selection of Certain Products and Services," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2020), Virtual Conference, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020, pages 422-429, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Fink, Lucija, 2020. "City and Town Branding – A Case Study of the Slovenj Gradec Brand," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2020), Virtual Conference, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020, pages 430-440, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Grubor, Aleksandar & Leković, Ksenija & Tomić, Slavica, 2020. "Tourists' Recommendations: Socio-demographic Analysis," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2020), Virtual Conference, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020, pages 441-449, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020. "Not all price endings are created equal: Price points and asymmetric price rigidity," Journal of Monetary Economics, Elsevier, vol. 110(C), pages 33-49.
  • Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020. "Not all price endings are created equal: Price points and asymmetric price rigidity," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue forthcomi.
  • Avichai Snir & Daniel Levy & Alex Gotler & Haipeng (Allan) Chen, 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Paper series 69_12, Rimini Centre for Economic Analysis.
  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," Working Papers 001-19 JEL Codes: E31, L1, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Daniel Levy, 2019. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Papers 2019-01, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," Working Paper series 19-02, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," MPRA Paper 42252, University Library of Munich, Germany.
  • Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," MPRA Paper 91360, University Library of Munich, Germany.
  • Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2014. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," EconStor Preprints 104540, ZBW - Leibniz Information Centre for Economics.
• Sheresheva, Marina Y. & Polukhina, Anna N. & Oborin, Matvey S., 2020. "Marketing issues of sustainable tourism development in Russian regions," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6(1), pages 33-38.
  • Marina Sheresheva & Anna N Polukhina & Matvey Oborin, 2020. "Marketing issues of sustainable tourism development in Russian regions," Post-Print hal-02448498, HAL.
• Pakhalov, Alexander & Rozhkova, Natalia, 2020. "Escape rooms as tourist attractions: Enhancing visitors’ experience through new technologies," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6(2), pages 45-50.
• Broeder, Peter & Gkogka, Anna, 2020. "The cultural impact of navigation design in global e-commerce," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6(3), pages 46-53.
• Erdem, Mehmet & Hasanzadeh, Saeed & Bai, Billy, 2020. "One October tragedy in Las Vegas: An overview of tourists' perceptions," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6(3), pages 59-63.
• Stadtmann, Georg & Tosun, Aynur Dilan & Pierdzioch, Christian, 2020. "Are female skins sold for a lower price? Evidence from the Fortnite game," Discussion Papers 420, European University Viadrina Frankfurt (Oder), Department of Business Administration and Economics.
• Todd Pugatch & Nicholas Wilson, 2024. "Nudging Demand for Academic Support Services: Experimental and Structural Evidence from Higher Education," Journal of Human Resources, University of Wisconsin Press, vol. 59(5), pages 1637-1682.
  • Pugatch, Todd & Wilson, Nicholas, 2020. "Nudging Demand for Academic Support Services: Experimental and Structural Evidence from Higher Education," IZA Discussion Papers 13732, Institute of Labor Economics (IZA).
  • Pugatch, Todd & Wilson, Nicholas, 2020. "Nudging Demand for Academic Support Services: Experimental and Structural Evidence from Higher Education," GLO Discussion Paper Series 675, Global Labor Organization (GLO).
• Graser, Laura & Nirschl, Marco, 2020. "Steigerung der Kundenzufriedenheit durch Gestaltung von Artikeldetailseiten am Beispiel von WITT WEIDEN," Weidener Diskussionspapiere 75, University of Applied Sciences Amberg-Weiden (OTH).
• Hastenteufel, Jessica & Kiszka, Sabrina, 2020. "Die Bedeutung von Kundenerwartungen für das Fortbestehen von Kreditinstituten - Das klägliche Scheitern des aktuellen Betreuungsansatzes," IU Discussion Papers - Business & Management 1/2020, IU International University of Applied Sciences.
• Lucas, Christian, 2020. "Das Marketing-House-Konzept - ein Denkmodell zum integrierten Verständnis des Marketing-Konzepts," IU Discussion Papers - Marketing & Communication 1/2020, IU International University of Applied Sciences.
• Eckhardt, Ralph & Schulke, Arne, 2020. "Genug von Meetings? Warum Flieger mit 4 Team Facilitations mehr erreichen," IU Discussion Papers - Transport & Logistics 3/2019, IU International University of Applied Sciences.
• Zsuzsanna Marton & Ildikó Ernszt & Nóra Rodek & Tivadar Máhr, 2020. "Hope and responsibility vested in younger generations: the case of Hungary," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 18(2B), pages 286-298.
• Stanisław Ślusarczyk, 2020. "Use of the Marketing Information System in the enterprise as a basis for efficient management (on the example of the SME sector in the Subcarpathian Voivodeship)," Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie / The Malopolska School of Economics in Tarnow Research Papers Collection, Malopolska School of Economics in Tarnow, vol. 46(2), pages 133-145, June.
• Martyna Kostrzewska, 2020. "Social media in the context of marketing innovations—based on own research among service companies from Szczecin," Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie / The Malopolska School of Economics in Tarnow Research Papers Collection, Malopolska School of Economics in Tarnow, vol. 47(3), pages 117-131, September.
• Janusz Ząbek, 2020. "Competitive advantage of the car brand in the light of qualitative price quantification: Analysis based on the example of the selected impact area," Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie / The Malopolska School of Economics in Tarnow Research Papers Collection, Malopolska School of Economics in Tarnow, vol. 48(4), pages 77-93, December.

2019

• Amalia DUTU & Otilia OLTEANU, 2019. "The Profile Of Luxury Products Consumer: The Romanian Case," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 18(2), pages 48-59.
• Pleshcheva, Vlada & Klapper, Daniel & Dannewald, Till, 2019. "On Factors of Consumer Heterogeneity in (Mis)Valuation of Future Energy Costs: Evidence for the German Automobile Market," Rationality and Competition Discussion Paper Series 140, CRC TRR 190 Rationality and Competition.
• Pleshcheva, Vlada & Klapper, Daniel, 2019. "The Moderating Effect of Fuel Prices On the Market Value of Fuel Efficiency, Driving Intensity, and Co2 Emissions," Rationality and Competition Discussion Paper Series 141, CRC TRR 190 Rationality and Competition.
• Pleshcheva, Vlada, 2019. "Metric and Scale Effects in Consumer Preferences for Environmental Benefits," Rationality and Competition Discussion Paper Series 147, CRC TRR 190 Rationality and Competition.
• Katharina Dowling & Lucas Stich & Martin Spann, 2021. "An experimental analysis of overconfidence in tariff choice," Review of Managerial Science, Springer, vol. 15(8), pages 2275-2297, November.
  • Dowling, Katharina & Spann, Martin & Stich, Lucas, 2019. "An Experimental Analysis of Overconfidence in Tariff Choice," Rationality and Competition Discussion Paper Series 154, CRC TRR 190 Rationality and Competition.
• Guhl, Daniel & Klapper, Daniel, 2019. "Intertemporal Preferences and the Adoption Decision for Bluetooth Speakers," Rationality and Competition Discussion Paper Series 216, CRC TRR 190 Rationality and Competition.
• TANASE, George Cosmin, 2019. "The Concept of Green Marketing : Opportunities and Challenges," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(1), pages 32-37, March.
• PURCAREA, Theodor, 2019. "Retailers Current Topics in Discussion," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(1), pages 38-46, March.
• TANASE, George Cosmin, 2019. "Minimalism: A Marketing Approach of Creativity and Simplicity," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(2), pages 31-35, June.
• PURCAREA, Theodor, 2019. "Retailers Reinvention in Harmony with the Shopping Tendencies," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(2), pages 36-46, June.
• TANASE, George Cosmin, 2019. "The Influence of Digital Transformation on the Retailing Value Chain," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(3), pages 30-34, September.
• PURCAREA, Theodor, 2019. "Retailers Struggling to Adapt to the Changing Consumer," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(3), pages 35-47, September.
• TANASE, George Cosmin, 2019. "Online Product Localization: Challenges and Solutions in Global Online Marketplaces," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(4), pages 30-34, December.
• PURCAREA, Theodor, 2019. "New Technologies, Shopping Evolution, and the Next Retail Revolution," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(4), pages 35-45, December.
• Majid Esmaeilpour & Zahra Mohseni, 2019. "Effect of Customer Experiences on Consumer Purchase Intention," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 22(73), pages 19-38, September.
• Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020. "Not all price endings are created equal: Price points and asymmetric price rigidity," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue forthcomi.
  • Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020. "Not all price endings are created equal: Price points and asymmetric price rigidity," Journal of Monetary Economics, Elsevier, vol. 110(C), pages 33-49.
  • Avichai Snir & Daniel Levy & Alex Gotler & Haipeng (Allan) Chen, 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Paper series 69_12, Rimini Centre for Economic Analysis.
  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," Working Paper series 19-02, Rimini Centre for Economic Analysis.
  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," Working Papers 001-19 JEL Codes: E31, L1, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Daniel Levy, 2019. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Papers 2019-01, Bar-Ilan University, Department of Economics.
  • Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," MPRA Paper 42252, University Library of Munich, Germany.
  • Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," MPRA Paper 91360, University Library of Munich, Germany.
  • Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2014. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," EconStor Preprints 104540, ZBW - Leibniz Information Centre for Economics.
• Snir, Avichai & Levy, Daniel, 2021. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6(1 (Forthc).
  • Avichai Snir & Daniel Levy, 2021. "If You Think 9-Ending Prices Are Low, Think Again," Journal of the Association for Consumer Research, University of Chicago Press, vol. 6(1), pages 33-47.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 94469, University Library of Munich, Germany.
  • Avichai Snir & Daniel Levy, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Paper series 19-14, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Preprints 198044, ZBW - Leibniz Information Centre for Economics.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Papers 2019-06, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low,Think Again," Working Papers 006-19 JEL Codes: M30, M3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 96614, University Library of Munich, Germany.
• Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," MPRA Paper 95654, University Library of Munich, Germany.
  • Sourav Ray & Li Wang & Daniel Levy & Mark Bergen, 2019. "Pricing Better," Working Paper series 19-16, Rimini Centre for Economic Analysis.
  • Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," MPRA Paper 95596, University Library of Munich, Germany.
  • Daniel Levy & Sourav Ray & Li Wang & Mark Bergen, 2019. "Pricing Better," Working Papers 008-19 JEL Codes: M31, E3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," EconStor Preprints 201843, ZBW - Leibniz Information Centre for Economics.
  • Daniel Levy & Mark Bergen, 2019. "Pricing Better," Working Papers 2019-07, Bar-Ilan University, Department of Economics.
• Sarker, Md. Omar Faruk, 2019. "Telecom Industry Brand Image and the Extended Service Marketing Ps: A Study on Private University Students of Rajshahi," American Journal of Trade and Policy, Asian Business Consortium, vol. 6(3), pages 95-100.
• Çınar, Dilaysu, 2019. "Di̇ji̇tal Ortamda Yapilan Reklam Harcamalarina Yöneli̇k Algilamalarin Tüketi̇ci̇-Marka Bağliliği Boyutlari Üzeri̇ndeki̇ Etki̇si̇," Academic Review of Humanities and Social Sciences, Bursa Teknik Üniversitesi, vol. 2(2), pages 88-108.
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• Civelek, Mustafa Emre & Ertemel, Adnan Veysel, 2019. "The Role of Brand Equity and Perceived Value for Stimulating Purchase Intention in B2C e-Commerce Web Sites," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(1), pages 233-243, January.
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• Kiygi Calli, Meltem & Kilic, Semih, 2019. "Determination of Packaging Design Factors Affecting Product Preferences by Part-Worth Conjoint Analysis: A Study on Organic Soap Products," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(1), pages 259-276, January.
• Ozturk, Bilge Nur & Akinci, Serkan, 2019. "The Impact of Advertising Content on Purchase Intention: A Moderated Mediation Model of Attitude toward the Product and Environmental Concern," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(1), pages 277-296, January.
• Dursun, Inci & Tumer Kabadayi, Ebru & Ceylan, Kutalmis Emre & Gokmen Koksal, Cansu, 2019. "Russian Consumers’ Responses to Turkish Products: Exploring the Roles of Country Image, Consumer Ethnocentrism, and Animosity," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(2), pages 499-515, April.
• Coskun, Taha & Marangoz, Mehmet, 2019. "Development of the Hedonic and Utilitarian Consumption Behavior Scale: Reliability and Validity Study," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(2), pages 517-539, April.
• Sozer, Edin Guclu, 2019. "The Effect of Message Valence on e-WoM Spread: A Moderated Mediation Analysis," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(2), pages 541-555, April.
• Ozkaya, Berkay & Deniz, Elif, 2019. "A Research on City Branding Activities: The Case of Karşıyaka/İzmir," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(2), pages 557-574, April.
• Serener, Berna, 2019. "Testing the Homogeneity of Non-Adopters of Internet Banking," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(3), pages 699-708, May.
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• Iscioglu, Tutku Eker, 2019. "To What Extent Company Image Improves through Cause-Related Marketing? An Evidence from Food Industry," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(4), pages 973-990, July.
• Faiz, Emel & Uludag, Gamze, 2019. "Güdülenmiş Tüketici Yenilikçiliğinin Değiştirme Maliyeti ve Algılanan Değer Üzerindeki Etkisine Yönelik Bir Model Önerisi: Akıllı Telefon Pazarı Örneği (A Model Proposal for the Effect of Motivated Co," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(4), pages 991-1004, July.
• Ozdemir, Erkan & Akcay, Gamze, 2019. "The Effect of Gender Identity on Consumers’ Impulse Buying Behavior and The Moderating Role of Biological Sex," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 10(5), pages 1109-1125, October.
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• Abrar, Kashif, 2019. "Impact of Customerization and Customer Engagement on Brand Love with the Mediating role of Brand Performance:Evidence from Hotel Industry of Pakistan," Sukkur IBA Journal of Management and Business, Sukkur IBA University, vol. 6(1), pages 66-86, Jan-June.
• Soomro, Raheem Bux & Brohi, Noor Ahmed & Memon, Khair Muhammad & Gilal, Rehman Gul, 2019. "Measuring Customer Satisfaction When Dining at a Casual Restaurant: An Application of Kisang's Model," Sukkur IBA Journal of Management and Business, Sukkur IBA University, vol. 6(2), pages 1-23, July-Dece.
• Rashid, Kamran & Malik, Shaheer & Waseem, Maimoona, 2019. "Adoption of Reverse Logistics in Food Companies: A Case of Pakistan," Sukkur IBA Journal of Management and Business, Sukkur IBA University, vol. 6(2), pages 24-57, July-Dece.
• Kausar, Sadia, 2019. "Impact of Senior Management Support, Employees' Involvement, and Open Corporate Culture on The Motivation of Employees: An Empirical Study," Sukkur IBA Journal of Management and Business, Sukkur IBA University, vol. 6(2), pages 99-113, July-Dece.
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• Rojas-Lamorena, Álvaro & Alcántara-Pilar, Juan & Sánchez-Duarte, Iván & Rodríguez-López, Mª Eugenia, 2019. "The effect of spectators’ cultural values and their involvement on the attitude towards the contents of the television series," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 7(1), pages 53-66.
• Sánchez Jiménez, Miguel & Matos, Nelson & Correia, Marisol, 2019. "Evolution Of The Presence And Engagement Of Official Social Networks In Promoting Tourism In Spain," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 7(3), pages 210-225.
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• PETRACHE (LANG), Beatrice Georgeta & ISMANĂ-ILIȘAN, Camelia Maria & CREȚOIU, Raluca, 2019. "The Opinions And Preferences Of The European Buyers On The Furniture And Furniture Accessories Market," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 19(1), pages 95-114.
• Kuchumov, Arthur V. & Tchaikovsky, Alexandra V. & Voloshinova, Marina V. & Boikova, Yulia M., 2019. "Emotional branding: the new paradigm of relationship management with customers," Economic Consultant, Scientific and Educational Initiative LLC, vol. 27(3), pages 19-26.
• Vujicic, Maja & Vujicic-Tomic, Brankica & Klaric, Mia, 2019. "Meeting Halfway — Comparison Between Cost-Based And Demand-Based Pricing Methods," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 10(2), pages 215-225.
• Da HUO & Yan CHEN & Ken HUNG & Rihui OUYANG & Baowen SUN & Yinghui CAI, 2019. "Quality Management of E-business: A Key Node Analysis of Ecological Network in Digital Economy by Using Artificial Intelligence," Journal for Economic Forecasting, Institute for Economic Forecasting, vol. 0(2), pages 166-179, June.
• Nosica RIZKALLA & PURNAMANINGSIH & Trihadi Pudiawan ERHAN, 2019. "A study of Curtailment Behaviour in the Context of University Students in Indonesia: The Role of Values and Norms," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 4(2), pages 1-13, June.
• Radojko LUKIC & Dragan VOJTESKI KLJENAK, 2019. "The Analysis of the Interest Cost of the Trading Companies in Serbia," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 4(2), pages 1-13, June.
• Ayse Nilgun BALAS & Halil Dincer KAYA, 2019. "The Impact of Global Crisis on the Subsidies PAID to Retailers and Wholesalers in Eastern European and Central Asian Countries," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 20(1), pages 14-29, March.
• Tung Moi Chiew & Christine Mathies & Paul Patterson, 2019. "The effect of humour usage on customer’s service experiences," Australian Journal of Management, Australian School of Business, vol. 44(1), pages 109-127, February.
• Nitika Garg, 2019. "Misery wants control: The roles of helplessness and choice in the sadness–consumption relationship," Australian Journal of Management, Australian School of Business, vol. 44(3), pages 407-424, August.
• Songporn Hansanti & Thanabadee Wayuwattanasiri & Daoroong Aiyadech, 2019. "MARKETING FACTORS AND BRAND EQUITY IN ON THE CONSUMER?S BUYING DECISION OF MODERN TRADE THE DOHOME IN BANGKOK AND ITS ViCINITY," Proceedings of International Academic Conferences 8710578, International Institute of Social and Economic Sciences.
• Chuenjit Changchenkit, 2019. "Customer Satisfaction towards Service Quality of Energy Complex Conference Rooms in Thailand," Proceedings of International Academic Conferences 8710675, International Institute of Social and Economic Sciences.
• Divesh Kumar, 2019. "Modelling the enablers of sustainable value co-creation at tourist destinations," Proceedings of International Academic Conferences 9010824, International Institute of Social and Economic Sciences.
• Nugzar Todua, 2019. "Attitude of Georgian Consumers to Healthy Nutrition," Proceedings of International Academic Conferences 9111297, International Institute of Social and Economic Sciences.
• Edwin Theron, 2019. "Dual commitment: Evidence from an emerging country perspective," Proceedings of International Academic Conferences 9410923, International Institute of Social and Economic Sciences.
• Ekaterine Maglakelidze & Eka Gegeshidze & Maia Veshaguri & Natia Kamushadze, 2019. "Empowering Residential Customers to Benefit from Net Metering in the Power Market of Georgia," Proceedings of International Academic Conferences 9412082, International Institute of Social and Economic Sciences.
• Yupawan Vannavanit & Sirirat Kosakarika, 2019. "Thai Customer Satisfaction in Shopee Application," Proceedings of International Academic Conferences 9712140, International Institute of Social and Economic Sciences.
• Andreas Zehetner & Daniela Zehetner, 2019. "Recruitment marketing: Do we understand what Generation Z expects from its future employers?," Proceedings of International Academic Conferences 9812299, International Institute of Social and Economic Sciences.
• Chris Pentz & Markus Filter, 2019. "?From Generation Y to Generation Wine? A Best-Worst scaling study of wine attribute importance," Proceedings of International Academic Conferences 9911552, International Institute of Social and Economic Sciences.
• Natália Matkov?íková & Miroslava Szarková, 2019. "Company tools to attract and recruit quality workforce in the labor market," Proceedings of International Academic Conferences 9912208, International Institute of Social and Economic Sciences.
• Soumaya Cheikhrouhou & Deny Bélisle, 2019. "Package Transparency, Opacity, and Windowing: An Investigation of the Canadian Food Industry Practices," Proceedings of International Academic Conferences 9912334, International Institute of Social and Economic Sciences.
• Riané Dalziel, 2019. "Influence of celebrities and salespeople on female Generation Y students? attitudes towards beauty products," Proceedings of International Academic Conferences 9912337, International Institute of Social and Economic Sciences.
• Costa Synodinos & Kirty-Lee Sharp, 2019. "Are Generation Y students brand loyal to their university? A case of attitude, commitment and trust on student brand loyalty," Proceedings of International Academic Conferences 9912358, International Institute of Social and Economic Sciences.
• Costa Synodinos, 2019. "Environmental purchase behaviour concerns of African Generation Y students in South Africa," Proceedings of International Academic Conferences 9912363, International Institute of Social and Economic Sciences.
• Zöhre Akyol & Mehmet Tokatl?, 2019. "How Banned Brands Come To Light: A Content Analysis on Stealth Marketing Cases From Turkey," Proceedings of Business and Management Conferences 8511442, International Institute of Social and Economic Sciences.
• Charitha Harshani Perera & Rajkishore Nayak & Long Thang Van Nguyen, 2019. "Role of social word-of-mouth on emotional brand attachment and brand choice intention: A study on private educational institutes in Vietnam," Proceedings of Business and Management Conferences 8611115, International Institute of Social and Economic Sciences.
• Valentina Kalygina & Anna Chernysheva, 2019. "Glocalization Strategy Of The International Companies In The Russian Fmcg Market Under The Import Substitution Policy," Proceedings of Business and Management Conferences 8612010, International Institute of Social and Economic Sciences.
• Adriana Csikósová & Katarína ?ulková & Mária Jano?ková, 2019. "Consumer behaviour in the tourism market typology," Proceedings of Business and Management Conferences 8612324, International Institute of Social and Economic Sciences.
• Edwin Theron, 2019. "When Service Recovery Goes Wrong ? The Harmful Effect On Trust," Proceedings of Business and Management Conferences 9411116, International Institute of Social and Economic Sciences.
• Pradeep Dharmadasa & Chanaka Wijewardena, 2019. "Impact of Country of Origin Effect (COE) on Consumer Purchase Intentions," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 7(1), pages 74-86, May.
• Gulcin Ipek Emeksiz, 2019. "The Possible Risks of Using Facebook in Corporate Communication," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 7(2), pages 30-42, November.
• Vjosa Fejza & Hykmete Bajrami, 2019. "Marketing Analysis in the Water Production Sector in Kosovo. Case Study ?Dea Water?," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 7(2), pages 59-79, November.
• Gulcin Ipek Emeksiz, 2019. "The Factors Which Lead Brands To Use Social Media In External Corporate Communication," International Journal of Social Sciences, International Institute of Social and Economic Sciences, vol. 8(2), pages 75-87, September.
• Madalina Balau, 2019. "Symbolic and Affective Motives, Constraints and Self-Effi cacy among Romanian Car Buyers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(9), pages 14-29.
• Lorenza Kirana & Nila A. Windasari, 2019. "Motivation and Value of Low-Cost Green Car (LCGC) Purchase Intention Across Generations," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(9), pages 30-41.
• Bianka M³odkowska, 2019. "Influencers on Instagram and YouTube and Their Impact on Consumer Behaviour," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(9), pages 4-13.
• Urszula Swierczynska-Kaczor, 2019. "Exploring the Relationship Between Viewer Experience and Movie Genre – A Study Based on Text Mining of Online Movie Reviews (Relacja pomiedzy doswiadczeniami widza a gatunkiem filmowym – badanie opart," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 17(85), pages 154-175.
• Malgorzata Pol, 2019. "Marketing Automation in B2B Services as a Necessary Form in Acquiring a Contemporary Client (Automatyzacja marketingu w uslugach B2B jako niezbedna forma pozyskiwania wspolczesnego klienta)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 17(85), pages 74-88.
• Neviana Krasteva, 2019. "Co Creation Of Value As A Trend In Contemporary Marketing," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, vol. 17(1), pages 149-168, June.
• Neviana Krasteva, 2019. "Co Creation Of Value As A Trend In Contemporary Marketing," Yearbook of St Kliment Ohridski University of Sofia, Faculty of Economics and Business Administration, St Kliment Ohridski University of Sofia, Faculty of Economics and Business Administration, vol. 17(9), pages 149-168, June.
• Luiza Emanuela Bucur & Natalia Manea & Dumitru Goldbach, 2019. "Opinions and Perceptions of Bank Managers on the Quality of Provision of Internet Banking Services," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 8(3), pages 53-59, September.
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• Claudia Symmank, 2019. "Extrinsic and intrinsic food product attributes in consumer and sensory research: literature review and quantification of the findings," Management Review Quarterly, Springer, vol. 69(1), pages 39-74, February.
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• Abdelouahab El Boukhari & Rachid Oumlil & Allal Achaba, 2019. "Value Creation in Service Over the Last Two Decades: A Meta-Analysis," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Marival Segarra-Oña (ed.), Smart Tourism as a Driver for Culture and Sustainability, chapter 0, pages 103-119, Springer.
• Anja Plumeyer & Pascal Kottemann & Daniel Böger & Reinhold Decker, 2019. "Measuring brand image: a systematic review, practical guidance, and future research directions," Review of Managerial Science, Springer, vol. 13(2), pages 227-265, April.
• Martin Adam & Michael Wessel & Alexander Benlian, 2019. "Of early birds and phantoms: how sold-out discounts impact entrepreneurial success in reward-based crowdfunding," Review of Managerial Science, Springer, vol. 13(3), pages 545-560, June.
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• Thomas-Agnan, Christine & Morais, Joanna, 2019. "Covariates impacts in compositional models and simplicial derivatives," TSE Working Papers 19-1057, Toulouse School of Economics (TSE).
• Viktorija Grigaliunaite & Lina Pileliene, 2019. "Lithuanian Emigrants’ Satisfaction With Their Holiday In Homeland," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 17(1), pages 63-75, May.
• Ahmet Sinanagic & Beriz Civic & Alma Muratovic, 2019. "Presence Of Internet Marketing And Its Influence Of Business Success Of Companies In Bosnia And Herzegovina," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 17(1), pages 77-89, May.
• Amra Grcic & Ensar Mekic, 2019. "Predictors Of M-Continuance Intention: Case Of Users In Bosnia And Herzegovina," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 17(2), pages 27-40, November.
• Ahmad Miftah Baiquni & Asmai Ishak, 2019. "The Green Purchase Intention Of Tupperware Products: The Role Of Green Brand Positioning," Jurnal Siasat Bisnis, Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia, vol. 23(1), pages 1-14, January.
• Oksana Loginova, 2019. "Price Competition Online: Platforms vs. Branded Websites," Working Papers 1906, Department of Economics, University of Missouri.
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• Marina Yu. SHERESHEVA & Svetlana O. DUNAEVA, 2019. "Networking as the basis for value proposition of transport companies in the railway transit market," Upravlenets, Ural State University of Economics, vol. 10(3), pages 47-57, July.
• Marina M. Dvoryashina & Elena V. Artemova, 2019. "Satisfaction with e-learning: Theoretical approaches and empirical measurements," Upravlenets, Ural State University of Economics, vol. 10(6), pages 42-53, December.
• Irina V. Burlakova & Dmitry A. Karkh & Lyudmila S. Ruzhanskaya, 2019. "Applying category management in procurement in manufacturing companies," Upravlenets, Ural State University of Economics, vol. 10(6), pages 54-66, December.
• Galina S. TIMOKHINA, 2019. "Behaviour of high-income consumers: Results of research of the private banking services market in Russia," Upravlenets, Ural State University of Economics, vol. 10(4), pages 85-97, September.
• Larisa M. KAPUSTINA & Evgeniya A. ZHADKO, 2019. "Brand management based on consumer perceptions of a university," Upravlenets, Ural State University of Economics, vol. 10(4), pages 98-109, September.
• Laura Meraviglia, 2019. "No Role For Conscious Consumer In The Battle Against Counterfeiting. A Socio-Cultural Approach," Rivista Internazionale di Scienze Sociali, Vita e Pensiero, Pubblicazioni dell'Universita' Cattolica del Sacro Cuore, vol. 127(3), pages 265-284.
• Laura Meraviglia, 2019. "No Role For Conscious Consumer In The Battle Against Counterfeiting. A Socio-Cultural Approach," Rivista Internazionale di Scienze Sociali, Vita e Pensiero, Pubblicazioni dell'Universita' Cattolica del Sacro Cuore, vol. 157(3), pages 265-284.
• Tsanko Stefanov, 2019. "Major Influences on Business Purchases," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 8(1), pages 104-109, April.
• Desislava Racheva, 2019. "Analysis of Changes in the Regulatory Requirements for Participants in the Non-life Insurance Market in Bulgaria," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 8(2), pages 120-129, August.
• Krista Neykova, 2019. "Customer Loyalty in Retail Banking," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 8(2), pages 140-147, August.
• Penka Goranova, 2019. "Personal Sales and e-Business," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 8(2), pages 163-170, August.
• Violeta Peteva & Miglena Dushkova, 2019. "The Role of Digitalization in Consumer Protection in Bulgaria," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 8(2), pages 37-46, August.
• Boycho Boychev, 2019. "The Role and Place of the Podcast in the Digital Market," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 8(2), pages 94-99, August.
• Violeta Dimitrova, 2019. "Evolution of Retail Distribution Functions in Omnichannel Environment (Evidence from Bulgarian Retail Sector)," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 8(3), pages 101-110, December.
• Yulia Hristova, 2019. "The Second-Hand Goods Market: Trends and Challenges," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 8(3), pages 62-71, December.
• Ivanka Kamenova, 2019. "Outsourcing Industry, Construction Of Office Buildings, And The Office Market In Bulgaria - Trends And Development," INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE "CONSTRUCTION ENTREPRENEURSHIP AND REAL PROPERTY", University of Economics - Varna, issue 1, pages 142-153.
• Oghenenyerhovwo Rita Inoni & Charles Gabriel Efe Salami & Ajulu Peter Olannye, 2019. "Effects of Internal and External Factors on Organizational Buying Behaviour: A Review of Extant Literature," Business & Management Compass, University of Economics Varna, issue 3, pages 216-237.
• Bistra Vasileva (ed.), 2019. "Bulgarian-Chinese Forum (BCF 2018) on International Cluster Policies," Conferences of the department Marketing, Publishing house Science and Economics Varna, number 2.
• Bakır Mahmut & Akan Şahap & Durmaz Emrah, 2019. "Exploring service quality of low-cost airlines in Europe: An integrated MCDM approach," Economics and Business Review, Sciendo, vol. 5(2), pages 109-130, June.
• Skackauskiene Ilona & Vilkaite-Vaitone Neringa, 2019. "Methodological Perspective of Evaluation of Green Marketing Performance," Economics and Business, Sciendo, vol. 33(1), pages 183-191, January.
• Levens Michael, 2019. "Enhancing the Value of Lifestyle Bundles," Economics and Culture, Sciendo, vol. 16(1), pages 1-7, June.
• Jeseviciute-Ufartiene Laima, 2019. "Consumer Involvement in the Purchasing Process: Consciousness of the Choice," Economics and Culture, Sciendo, vol. 16(1), pages 126-136, June.
• Kral Pavol & Janoskova Katarina & Durana Pavol, 2019. "Linear Model for Brand Portfolio Optimization," Economics and Culture, Sciendo, vol. 16(1), pages 32-39, June.
• Durana Pavol & Kliestikova Jana & Kovacova Maria, 2019. "The Quality of Brand Products: Expected Attributes vs. Perceived Reality," Economics and Culture, Sciendo, vol. 16(1), pages 98-107, June.
• Mitrović Dijana Medenica & Simović Olivera & Raičević Milica, 2019. "Personalized Marketing in the Function of the Tourist Destination Improvement," Economics, Sciendo, vol. 7(1), pages 127-137, June.
• Gillpatrick Tom, 2019. "The Digital Transformation of Marketing: Impact on Marketing Practice & Markets," Economics, Sciendo, vol. 7(2), pages 139-156, December.
• Król Karol, 2019. "The Link Rot Phenomenon and its Influence on the Quality of the Websites of Rural Tourism Facilities in Poland," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, vol. 12(1), pages 68-79, March.
• Król Karol, 2019. "Marketing Potential of Websites of Rural Tourism Facilities in Poland," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, vol. 12(2), pages 158-172, June.
• Gralak Katarzyna, 2019. "Support for the Development of Tourism from European Funds in the Eastern Poland Region in the Years 2014-2020," Economic and Regional Studies / Studia Ekonomiczne i Regionalne, Sciendo, vol. 12(3), pages 265-274, September.
• Savić Jovana & Veselinović Nevena, 2019. "Measuring Clients’ Attitudes About Banking Services Quality Using the SERVQUAL Model," Economic Themes, Sciendo, vol. 57(2), pages 201-217, June.
• Łaszkiewicz Anna, 2019. "Cooperation Between Organizations and Consumers – Motivating and Rewarding in the Process of Co-Creation," Folia Oeconomica Stetinensia, Sciendo, vol. 19(2), pages 68-80, December.
• Halkin Andrii & Bliumska-Danko Kseniia & Smihunova Olena & Dudnyk Elena & Balandina Iryna, 2019. "Investigation Influence of Store Type on Emotional State of Consumer in the Urban Purchase," Foundations of Management, Sciendo, vol. 11(1), pages 7-22, March.
• Ningrum Nonik K. & Ayem Sri, 2019. "The congruency between self and brand," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 10(1), pages 139-147, April.
• Hutami Lusia Tria Hatmanti & Kurniawan Ignatius Soni, 2019. "The Analysis of Marketing performance in Yogyakarta SMEs," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 10(3), pages 170-180, December.
• Yeo Amy Chu May & Ong Wei Seng & Kwek Choon Ling, 2019. "The antecedents influencing shoppers’ frequencies of visit and purchase intention in the shopping mall: A study on the pull factors," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 10(3), pages 53-74, December.
• Witek-Hajduk Marzanna K. & Grudecka Anna, 2019. "Country of origin from a management perspective of emerging market companies," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 55(3), pages 212-229, September.
• Wąsowicz-Zaborek Elżbieta, 2019. "Antecedents of loyalty intentions among young adult tourists: a survey," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 55(4), pages 331-345, December.
• Bąska Mateusz & Dudycz Helena & Pondel Maciej, 2019. "Identification of advanced data analysis in marketing: A systematic literature review," Journal of Economics and Management, Sciendo, vol. 35(1), pages 18-39, March.
• Brzozowska-Woś Magdalena & Schivinski Bruno, 2019. "The Effect of Online Reviews on Consumer-Based Brand Equity: Case-Study of the Polish Restaurant Sector," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 27(3), pages 2-27, September.
• Eneizan Bilal Mohammad & Alsakarneh Asaad Ahmad abdelqader & AL-kharabsheh Kamel A. & AL-Abrrow Hadi & Alnoor Alhamzah, 2019. "An Investigation into the Relationship between Emotional Labor and Customer Satisfaction," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 27(4), pages 23-47, December.
• Alperytė Irena & Išoraitė Margarita, 2019. "Developing a City Brand," Journal of Intercultural Management, Sciendo, vol. 11(4), pages 1-27, December.
• Kaczorowska-Spychalska Dominika, 2019. "How chatbots influence marketing," Management, Sciendo, vol. 23(1), pages 251-270, June.
• Nikiel Sławomir, 2019. "New business models for Cultural and Creative Institutions," Management, Sciendo, vol. 23(2), pages 124-137, December.
• Hajdas Monika, 2019. "Cultural Codes and Brand Equity Relations – Exploratory Study and Research Implications," Management Sciences. Nauki o Zarządzaniu, Sciendo, vol. 24(1), pages 19-27, March.
• Muszyńska Karolina, 2019. "Criteria and Factors for the Choice of Private Label Brands by Customers of Retail Chains," Management Sciences. Nauki o Zarządzaniu, Sciendo, vol. 24(4), pages 18-23, December.
• Sulich Adam & Rutkowska Małgorzata, 2019. "Between Green and Turquoise Management Styles," Management Sciences. Nauki o Zarządzaniu, Sciendo, vol. 24(4), pages 24-31, December.
• Savciuc Oxana & Timotin Alina, 2019. "The Integration of Behavioural Change Models in Social Marketing Programs in Public Health," Marketing – from Information to Decision Journal, Sciendo, vol. 2(1), pages 30-39, June.
• Shahriar Shamsul Huq Bin & Islam Mahbub Ul & Khan Md. Fayjullah & Arafat Sayed & Rahman Saifur, 2019. "A First-Mover Lost Market Opportunity: a Case Study," Marketing – from Information to Decision Journal, Sciendo, vol. 2(1), pages 40-49, June.
• Broeder Peter & Snijder Hessel, 2019. "Colour in Online Advertising: Going for Trust, Which Blue is a Must?," Marketing – from Information to Decision Journal, Sciendo, vol. 2(1), pages 5-15, June.
• Timotin Alina, 2019. "Instruments of Developing Social Marketing in Public Health," Marketing – from Information to Decision Journal, Sciendo, vol. 2(1), pages 50-60, June.
• Moldovan Răzvan A. & Ciornea Raluca, 2019. "The Effect of Online Unpaid Reviews made by Renowned Vloggers: the Case of Smartphones," Marketing – from Information to Decision Journal, Sciendo, vol. 2(2), pages 18-34, December.
• Scridon Mircea-Andrei, 2019. "Does Emotional Value Play a Role in the Relationship between Risk and Loyalty?," Marketing – from Information to Decision Journal, Sciendo, vol. 2(2), pages 35-42, December.
• Băcilă Mihai F. & Ciornea Raluca & Drule Alexandra M. & Cohut Andreea M., 2019. "Investigation of the Attitudes Towards Celebrities Endorsed Advertisements – Audience Groups Comparison," Marketing – from Information to Decision Journal, Sciendo, vol. 2(2), pages 5-17, December.
• Baruk Agnieszka Izabela, 2019. "Associations with the University as an Employer in the Years 2016–2019 — Young Potential Employees Perspective," Marketing of Scientific and Research Organizations, Sciendo, vol. 32(2), pages 131-151, June.
• Baruk Agnieszka Izabela & Goliszek Anna, 2019. "The Reasons of Lack of Polish Young Potential Employees’ Interest in Universities as Employers in the Context of Perception of People Working in These Organizations," Marketing of Scientific and Research Organizations, Sciendo, vol. 32(2), pages 207-229, June.
• Baruk Agnieszka Izabela, 2019. "Reasons of Polish young potential employees’ interest In a university as the employer vr perceiving its employees," Marketing of Scientific and Research Organizations, Sciendo, vol. 33(3), pages 27-51, September.
• Rocco Sanja & Selinšek Aleksandra, 2019. "The Structure of Design Orientation and its Relationship with Market Orientation," Naše gospodarstvo/Our economy, Sciendo, vol. 65(3), pages 50-62, September.
• Maček Anita & Ovin Rasto & Starc-Peceny Urška, 2019. "Smart Cities Marketing and Its Conceptual Grounds," Naše gospodarstvo/Our economy, Sciendo, vol. 65(4), pages 110-116, December.
• Jílková Petra & Králová Petra, 2019. "E-customer behaviour and cross border shopping development," Open Economics, De Gruyter, vol. 2(1), pages 109-123, January.
• Švecová Jana & Odehnalová Pavla, 2019. "The determinants of consumer behaviour of students from Brno when purchasing organic food," Review of Economic Perspectives, Sciendo, vol. 19(1), pages 49-64, March.
• Andrii Galkin & Popova Yuliia & Bodnaruk Oksana & Zaika Yuliia & Chuprina Elena & Denys Shapovalenko & Oleg Kolonataievskyi, 2019. "Attractiveness Modeling of Retail on Emotional Fatigue of Consumers," South East European Journal of Economics and Business, Sciendo, vol. 14(2), pages 106-116, December.
• Knošková Ľubica & Garasová Petra, 2019. "The Economic Impact of Consumer Purchases in Fast Fashion Stores," Studia Commercialia Bratislavensia, Sciendo, vol. 12(41), pages 58-70, June.
• Castanheira Bruna Monteiro & Costa E Silva Susana & Martins Carla Carvalho, 2019. "What Do Managers Think About the Success Potential of CRM Campaigns?," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 64(2), pages 33-52, August.
• Mokoena Bakae Aubrey, 2019. "The Relationship Between Selected Market Orientation Dimensions and Organizational Performance within Universities in South Africa," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 64(3), pages 54-68, December.
• Cantaragiu Ramona, 2019. "The Impact of Gender on Food Waste at the Consumer Level," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 29(4), pages 41-57, December.
• Ryo Takahashi, 2019. "How to stimulate environmentally friendly consumption: Evidence from a nationwide social experiment to promote eco-friendly coffee," Working Papers 1917, Waseda University, Faculty of Political Science and Economics.
• Alfred Stiassny & Agnes Somosi & Krisztina Kolos, 2019. "Enhancing customer retention in case of service elimination? An empirical investigation in telecommunications," Department of Economics Working Papers wuwp283, Vienna University of Economics and Business, Department of Economics.
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2019. "Asian Competitors:Marketing for Competitiveness in the Age of Digital Consumers," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11135.
• Catherine Prentice, 2019. "Emotional Intelligence and Marketing," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11363.
• Svend Hollensen & Marc Oliver Opresnik, 2019. "Marketing:A Relationship Perspective," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number y0020, February.
• Svend Hollensen & Marc Oliver Opresnik, 2019. "Fundamentals of Relationship Marketing," World Scientific Book Chapters, in: MARKETING A Relationship Perspective, chapter 1, pages 1-42, World Scientific Publishing Co. Pte. Ltd..
• Svend Hollensen & Marc Oliver Opresnik, 2019. "Situational Analysis in the Marketing Planning Process," World Scientific Book Chapters, in: MARKETING A Relationship Perspective, chapter 2, pages 43-138, World Scientific Publishing Co. Pte. Ltd..
• Svend Hollensen & Marc Oliver Opresnik, 2019. "Strategy Formulation in the Marketing Planning Process," World Scientific Book Chapters, in: MARKETING A Relationship Perspective, chapter 3, pages 139-202, World Scientific Publishing Co. Pte. Ltd..
• Svend Hollensen & Marc Oliver Opresnik, 2019. "Marketing Mix in the Marketing Planning Process," World Scientific Book Chapters, in: MARKETING A Relationship Perspective, chapter 4, pages 203-382, World Scientific Publishing Co. Pte. Ltd..
• Svend Hollensen & Marc Oliver Opresnik, 2019. "Implementation and Controlling in the Marketing Planning Process," World Scientific Book Chapters, in: MARKETING A Relationship Perspective, chapter 5, pages 383-477, World Scientific Publishing Co. Pte. Ltd..
• Catherine Prentice, 2019. "Emotional Intelligence And Marketing," World Scientific Book Chapters, in: EMOTIONAL INTELLIGENCE AND MARKETING, chapter 1, pages 1-12, World Scientific Publishing Co. Pte. Ltd..
• Catherine Prentice, 2019. "The Power Of Employee Influence," World Scientific Book Chapters, in: EMOTIONAL INTELLIGENCE AND MARKETING, chapter 2, pages 13-31, World Scientific Publishing Co. Pte. Ltd..
• Catherine Prentice, 2019. "Service Encounter," World Scientific Book Chapters, in: EMOTIONAL INTELLIGENCE AND MARKETING, chapter 3, pages 33-45, World Scientific Publishing Co. Pte. Ltd..
• Catherine Prentice, 2019. "Emotional Intelligence," World Scientific Book Chapters, in: EMOTIONAL INTELLIGENCE AND MARKETING, chapter 4, pages 47-84, World Scientific Publishing Co. Pte. Ltd..
• Catherine Prentice, 2019. "Emotional Intelligence And Internal Marketing," World Scientific Book Chapters, in: EMOTIONAL INTELLIGENCE AND MARKETING, chapter 5, pages 85-111, World Scientific Publishing Co. Pte. Ltd..
• Catherine Prentice, 2019. "Emotional Intelligence And Dramaturgical Marketing," World Scientific Book Chapters, in: EMOTIONAL INTELLIGENCE AND MARKETING, chapter 6, pages 113-131, World Scientific Publishing Co. Pte. Ltd..
• Catherine Prentice, 2019. "Emotional Intelligence And Relational Encounter Marketing," World Scientific Book Chapters, in: EMOTIONAL INTELLIGENCE AND MARKETING, chapter 7, pages 133-163, World Scientific Publishing Co. Pte. Ltd..
• Catherine Prentice, 2019. "Emotional Intelligence And External Marketing," World Scientific Book Chapters, in: EMOTIONAL INTELLIGENCE AND MARKETING, chapter 8, pages 165-184, World Scientific Publishing Co. Pte. Ltd..
• Catherine Prentice, 2019. "Emotional Intelligence And Impersonal Encounter Marketing," World Scientific Book Chapters, in: EMOTIONAL INTELLIGENCE AND MARKETING, chapter 9, pages 185-212, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Product-Centric Perspective: Connectivity In Product Development," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 1, pages 3-31, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Customer-Centric Perspective: Connecting With Digital Consumers," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 2, pages 33-74, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Human-Centric Perspective: Doing Good By Doing Well In The Connected World," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 3, pages 75-97, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Marketing 4.0: Moving From Traditional To Digital," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 4, pages 99-123, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Marketing Strategies For Value Exploration," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 5, pages 127-148, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Marketing Tactics For Value Engagement," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 6, pages 149-174, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Marketing Values For Excellent Execution," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 7, pages 175-210, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Asia’S Local Champions," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 8, pages 213-237, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Asia’S Regional Players: Asia Vision, Local Action," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 9, pages 239-274, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Asia’S Multinational Companies: Global Value, Regional Strategy, Local Tactic," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 10, pages 275-306, World Scientific Publishing Co. Pte. Ltd..
• Petra Leonora Cvitanović, 2019. "Navigating new marketing technologies, channels and metrics," EFZG Working Papers Series 1902, Faculty of Economics and Business, University of Zagreb.
• Petra Leonora Cvitanović, 2019. "Unaprjeđenje strategije konkurentskog pozicioniranja poduzeća primjenom marketinške revizije," EFZG Working Papers Series 1904, Faculty of Economics and Business, University of Zagreb.
• Ružica Brečić & Anđela Morović, 2019. "Analiza stavova roditelja o zdravoj hrani i prehrani djece," EFZG Working Papers Series 1906, Faculty of Economics and Business, University of Zagreb.
• Meštrović, Ines Sosa & Knežević, Blaženka & Falat, Martina, 2019. "What Influences Decision Making in Online Purchasing of Books in Generation X and Y?," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019, pages 367-375, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Rodek, Nóra & Marton, Zsuzsanna & Ernszt, Ildikó & Birkner, Zoltán, 2019. "Are the Hungarians on the Right Track Toward Sustainable Consumption?," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019, pages 433-440, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Marton, Zsuzsanna & Ernszt, Ildikó & Rodek, Nora & Máhr, Tivadar, 2019. "Change in Responsible Consumer Behaviour Through Generations?," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019, pages 467-475, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Lamberz, Julia & Litfin, Thorsten & Teckert, Özlem & Meeh-Bunse, Gunther, 2019. "How Does the Attitude to Sustainable Food Influence the Perception of Customers at the Point of Sale? - an Eye-Tracking Study," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019, pages 476-483, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
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• Norbazilah Sakri & Norzaidahwati Zaidin & Mohd Auzae Arshad & Faruk Muhammad, 2019. "From Experience To Influence: Positive Contribution Of Electronic Word†Of†Mouth (Ewom) Towards Dermags Product," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Muhamad Syakir Shukor & Zuraidah Sulaiman & Thoo Ai Chin & Adaviah Masod, 2019. "Effect Of Cynicism Towards Environmentally Responsible Purchase Behaviour Of Energy Efficient Vehicle Among Malaysian Consumers," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Lassaad Ghachem & Costinel Dobre & Reza Etemad-Sajadi & Anca Milovan-Ciuta, 2019. "The Impact Of Cultural Dimensions On The Perceived Risk Of Online Shopping," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Erika Kulcsar & Claudia-Izabela Crenganes, 2019. "The End Product Of The Imagine Dragons’ And Lady Gaga’S Music, Or The Nature Of Marketing Mix In The Music Industry," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
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• Daniel Levy & Sourav Ray & Li Wang & Mark Bergen, 2019. "Pricing Better," Working Papers 008-19 JEL Codes: M31, E3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
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• KENAN Güllü & DIDEM Asar, 2019. "Ethical Evaluations For Virtual Entrepreneurship Applications Of Travel Agencies: A Research On Consumer Differences," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 71(1), pages 68-81, March.
• FUCIU Mircea, 2019. "The Rise Of Instagram - Evolution, Statistics, Advantages And Disatvantages," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 71(4), pages 53-63, December.
• Garrod Luke & Li Ruochen & Wilson Chris M., 2019. "Transaction Costs as a Source of Consumer Stockpiling," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 19(3), pages 1-15, July.
• Gabriela LAZAR (SOARE), 2019. "Creation And Communication Of The Brand Of An Educational Institution," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 4(3), pages 103-108.
• Ailinca Alina Georgeta, 2019. "Longer Lifetime For Products, Product Suicide Code And Sustainable Development," Management Strategies Journal, Constantin Brancoveanu University, vol. 46(4), pages 203-209.
• Oana Bocanete, 2019. "Managerial Measures To Increase The Sales Quota Using The Promotional Mix - Case Study," Management Strategies Journal, Constantin Brancoveanu University, vol. 46(4), pages 81-91.
• Oana Bocanete, 2019. "Managerial Assessment By Applying Of The Marketing Mix Regarding The Sales Stimulation - Case Study," Management Strategies Journal, Constantin Brancoveanu University, vol. 46(4), pages 92-99.
• Rossella Sorio & Béatrice Siadou-Martin, 2019. "Adoption ou rejet de l’innovation, une approche par la théorie des prospects : le cas des vins allégés en alcool," Innovations, De Boeck Université, vol. 0(1), pages 161-187.
• Yiquan Gu & Leonardo Madio & Carlo Reggiani, 2022. "Data brokers co-opetition [The impact of big data on firm performance: an empirical investigation]," Oxford Economic Papers, Oxford University Press, vol. 74(3), pages 820-839.
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• Yiquan Gu & Leonardo Madio & Carlo Reggiani, 2019. "Exclusive Data, Price Manipulation and Market Leadership," CESifo Working Paper Series 7853, CESifo.
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• Alistair Ulph & Luca Panzone & Denis Hilton, 2019. "A Note on Moral Licensing and Foot-In-The-Door Effect," CESifo Working Paper Series 7857, CESifo.
• John A. List & James J. Murphy & Michael K. Price & Alexander G. James, 2019. "Do Appeals to Donor Benefits Raise More Money than Appeals to Recipient Benefits? Evidence from a Natural Field Experiment with Pick.Click.Give," NBER Working Papers 26559, National Bureau of Economic Research, Inc.
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• Agus SUROSO & MAFUDI & Amber LUMBANTORUAN & Ascaryan RAFINDA, 2019. "The Impact Of Digital Marketing On Rural Products: A Case Study In Sumbang, Indonesia," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 137-142, December.
• Carmit Moshe ROZENTAL, 2019. "Factors Influencing The Marketing Of Women To Senior Managerial Positions – Proposed Qualitative Research Design," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 143-151, December.
• Corina CARA, 2019. "Dark Patterns In The Media: A Systematic Review," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 14, pages 105-113, December.
• Mihaela ŞTIR, 2019. "Business-To-Consumer E-Commerce In Romania – Evolution And Trends," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 14, pages 127-134, December.
• Adriana UNGUREANU & Emilia PASCU, 2019. "How To Persuade Customers In Selling Nanoproducts?," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 14, pages 135-141, December.
• Emanuela Maria AVRAM, 2019. "Brand Logo Perception In A Globalized Society," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 19, pages 39-46, May.
• Stefan-Alexandru CATANA, 2019. "A New Approach To Retail Marketing – Ways Of Services Marketing," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 19, pages 75-77, May.
• Renata Francisco Baldanza & Lívia Nogueira-Pellizzon, 2019. "Co-creation in conventional and collaborative businesses," Estudios Gerenciales, Universidad Icesi, vol. 35(151), pages 95-108, June.
• Fabiana Gama de Medeiros & Francisco José da Costa, 2019. "Uma proposta de visualizacao do sistema agregado de marketing turístico," Estudios Gerenciales, Universidad Icesi, vol. 35(152), pages 237-248, September.
• Gina-María Pipoli de Azambuja & Iñaki García-Arrizabalaga & Gustavo Rodríguez-Peña, 2019. "Do image and familiarity have a significant effect on purchase intention?," Estudios Gerenciales, Universidad Icesi, vol. 35(152), pages 249-258, September.
• José A. Flecha & María de los M. Santos-Corrada & Evelyn Lopez & Virgin Dones, 2019. "Millenials: las gratificaciones generadas por el uso de snapchat y su impacto en la interacción con contenidos de marca," Estudios Gerenciales, Universidad Icesi, vol. 35(152), pages 259-270, September.
• Guisell Larregui-Candelaria & Juan C. Sosa-Varela & Maribel Ortíz-Soto, 2019. "Amor hacia la marca: una perspectiva de relación continua," Estudios Gerenciales, Universidad Icesi, vol. 35(152), pages 271-282, September.
• Enrique Bianchi & Juan Manuel Bruno & Carolina Sánchez, 2019. "La influencia de pares como antecedente de la actitud y la capacidad de innovación en el comportamiento ecológico," Estudios Gerenciales, Universidad Icesi, vol. 35(152), pages 283-291, September.
• José A. Flecha & María de los M. Santos-Corrada & Sandra Mena-Candelaria, 2019. "El efecto de la autocongruencia en un sello de denominación de origen: el sello hecho en Puerto Rico," Estudios Gerenciales, Universidad Icesi, vol. 35(152), pages 292-300, September.
• Cristian-Alejandro Rubalcava de León & Yesenia Sánchez-Tovar & Mónica-Lorena Sánchez-Limón, 2019. "La conciencia de marca en redes sociales: impacto en la comunicación boca a boca," Estudios Gerenciales, Universidad Icesi, vol. 35(152), pages 313-320, September.
• Gonzalo Maldonado-Guzmán, 2019. "Exploración de la gestión de marca en las pequenas empresas de servicios de México," Estudios Gerenciales, Universidad Icesi, vol. 35(152), pages 331-342, September.
• Grisales Castro, Claudia Patricia, 2019. "El marketing olfativo como posicionamiento de marcas," Revista Tendencias, Universidad de Narino, vol. 20(2), pages 69-92, July.
• Flórez, Andrea Lorena Arteaga & Salazar, Diego Marcel De La Rosa, 2019. "Analisis de marketing en las tiendas y superetes de la ciudad de San Juan de Pasto," Revista Tendencias, Universidad de Narino, vol. 20(2), pages 93-115, July.
• Iveta Broučková & Eva Jaderná & Alena Srbová, 2019. "Promotion of products in retro-designed packaging," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 14(1), pages 12-22.
• Samuel Smolka, 2019. "Characteristics of Slovak consumers generations," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 14(1), pages 2-11.
• Dana Vokounová & Janka Táborecká-Petrovičová, 2019. "Shopping styles of young generations," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 14(1), pages 34-41.
• Romana Čočková & Peter Štarchoň & Lucia Vilčeková, 2019. "The utilisation of multimedia research laboratories in practice. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 14(1), pages 42-49.
• Andreas Zehetner, 2019. "The Relationship between Emotional Intelligence and Sales Performance in a Business-to-Business Environment; with Implications for Cross-Cultural Adaptability," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 14(2), pages 10-20.
• Michael Wenzler & Sakshi Bhambhani & Michael Schmidthaler, 2019. "Readiness, Use and Enablers of Digital Customer Interaction Tools in Austria," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 14(2), pages 2-9.
• Dagmar Sieglova, 2019. "Advertisement Wars? Watch Whom You Really Offend," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 14(2), pages 21-37.
• Tomáš Peráček, 2019. "Advertising and some of its legislative restrictions in the Slovak Republic," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 14(2), pages 38-51.
• Olga Vasileva & Tamara Tarakanov, 2019. "Communication trends in formation of institutional business environment in tourism of St. Petersburg," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 14(3), pages 16-24.
• Margarethe Überwimmer & Anna Biedersberger & Doris Ehrlinger & Stefan Mang & Christian Stadlmann & David Tempelmayr, 2019. "Industrial service excellence in manufacturing companies: a neo-configurational perspective," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 14(3), pages 2-15.
• Stephan Weinert & Elmar Günther & Edith Rüger-Muck & Gerhard Raab, 2019. "The effect of company guest speakers on perceived employer attractiveness," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 14(3), pages 25-36.
• Miloš Hitka & Andrej Piňák & Silvia Lorincová, 2019. "CRM in a telecommunication company. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 14(4), pages 2-9.
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• Eva Jaderná & Radka Picková & Jana Přikrylová & Michal Hrubý, 2019. "The interest of different generations of Czech consumers in certified products and environmental organizations," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 14(4), pages 10-24.
• Miloš Hitka & Andrej Piňák & Silvia Lorincová, 2019. "CRM in a telecommunication company. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 14(3), pages 37-55.
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• František Olšavský, 2019. "Marketing of territorial unit as a unit of living space," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 14(4), pages 25-41.
• Zsolt Horbulák, 2019. "Corporate social responsibility of SME´s from view of consumers," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 14(4), pages 42-53.
• Bekkerman, Anton & Brester, Gary W., 2019. "Don't Judge a Wine by Its Closure: Price Premiums for Corks in the U.S. Wine Market," Journal of Wine Economics, Cambridge University Press, vol. 14(1), pages 3-25, February.
• Goldstein, Robin S., 2019. "Half-Blind Tasting: A Deception-Free Method for Sizing Placebo and Nocebo Responses to Price and Packaging Attributes," Journal of Wine Economics, Cambridge University Press, vol. 14(3), pages 321-331, August.
• Guofang Huang & K. Sudhir, 2019. "The Causal Effect of Service Satisfaction on Customer Loyalty," Cowles Foundation Discussion Papers 2177, Cowles Foundation for Research in Economics, Yale University.
• K. Sudhir & Hortense Fong & Subroto Roy, 2019. "Greedy or Grateful? Asking for More when Thanking Donors," Cowles Foundation Discussion Papers 2183R, Cowles Foundation for Research in Economics, Yale University, revised Mar 2021.
• Minkyung Kim & K. Sudhir & Kosuke Uetake, 2019. "A Structural Model of a Multitasking Salesforce: Multidimensional Incentives and Plan Design," Cowles Foundation Discussion Papers 2199, Cowles Foundation for Research in Economics, Yale University.
• Minkyung Kim & K. Sudhir & Kosuke Uetake, 2019. "A Structural Model of a Multitasking Salesforce: Multidimensional Incentives and Plan Design," Cowles Foundation Discussion Papers 2199R, Cowles Foundation for Research in Economics, Yale University, revised Apr 2021.
• Иван Марчевски & Венета Любенова, 2019. "Влияние На Потребителските Промоции Върху Ценността На Бранда," Scientific Research Almanac, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 27(1 Year 20), pages 279-306.
• Радослав Йорданов, 2019. "Възможности За Повишаване Качеството На Данните От Онлайн Анкети," Scientific Research Almanac, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 27(1 Year 20), pages 90-124.
• Димитър Тричков, 2019. "Пазарни Предизвикателства И Възможности Пред Телекомите В България," Almanac of PhD Students, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 15(15 Year 2), pages 445-472.
• Veneta Lyubenova, 2019. "Brand Trust As A Source Of Brand Equity," Almanac of PhD Students, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 15(15 Year 2), pages 473-487.
• Криста Нейкова, 2019. "Концептуални Основи На Лоялността," Almanac of PhD Students, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 15(15 Year 2), pages 51-77.
• Димитър Трендафилов, 2019. "Клъстери И Комуникация: Маркетингови Аспекти На Земеделската Практика В България," Electronic magazine "Dialogue", D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 112-126.
• Мария Георгиева, 2019. "Социално-Отговорният Брандинг В Контекста На Концепцията За Управление На Взаимоотношенията С Клиентите," Yearbook of D. A. Tsenov Academy of Economics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 1(1 Year 20), pages 125-154.
• Виктория Станчева, 2019. "Приложение На Математическото Моделиране При Управление На Клиентски Портфейли," Yearbook of D. A. Tsenov Academy of Economics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 1(1 Year 20), pages 155-189.
• Marina Tuneva & Dejan Andonov, 2019. "Public Relations and Their Importance in the Growth of Civil Society Organizations in Macedonia," Journal of Innovative Business and Management, DOBA Faculty, vol. 11(1).
• Milica Slijepčević & Nevenka Popović Šević & Ivana Radojević, 2019. "Limiting Aspects of Neuromarketing Research," Journal of Innovative Business and Management, DOBA Faculty, vol. 11(1).
• Mohammed Abdalrahman, 2019. "Consumer Behaviour Toward Modern Food Products and Trends," Journal of Innovative Business and Management, DOBA Faculty, vol. 11(2).
• Ebbes, Peter & Germann, Frank & Grewal, Rajdeep, 2019. "Marketing Department Power and Board Interlocks," HEC Research Papers Series 1330, HEC Paris.
• Riyanto Efendi & Setyabudi Indartono & Sukidjo Sukidjo, 2019. "The Mediation of Economic Literacy on the Effect of Self Control on Impulsive Buying Behaviour Moderated by Peers," International Journal of Economics and Financial Issues, Econjournals, vol. 9(3), pages 98-104.
• Irina A. Firsova & Dinara G. Vasbieva & Nikolay N. Kosarenko & Maria A. Khvatova & Lev R. Klebanov, 2019. "Energy Consumption Forecasting for Power Supply Companies," International Journal of Energy Economics and Policy, Econjournals, vol. 9(1), pages 1-6.
• Gulnara M. Kvon & Alexey I. Prokopyev & Victor A. Shestak & Anna A. Larionova & Evgeniya V. Shikh, 2019. "Features of Cost Advantages from Implementation of Energy-Saving Projects," International Journal of Energy Economics and Policy, Econjournals, vol. 9(3), pages 53-58.
• Irina A. Firsova & Dinara G. Vasbieva & Aleksandr V. Litvinov & Oxana E. Chernova & Irina V. Telezhko, 2019. "Trends in the Development of the Global Energy Market," International Journal of Energy Economics and Policy, Econjournals, vol. 9(3), pages 59-65.
• Olga V. Borisova & Olga A. Kalugina & Nikolay N. Kosarenko & Aleksandr V. Grinenko & Izida I. Ishmuradova, 2019. "Assessing the Financial Stability of Electric Power Organizations," International Journal of Energy Economics and Policy, Econjournals, vol. 9(3), pages 66-76.
• Rustam Z. Mukhametshin & Nina I. Kryukova & Alexandra V. Beloborodova & Aleksandr V. Grinenko & Olga V. Popova, 2019. "Implementation of Efficient Energy Policy in Russia: Energy Consumption Monitoring and Problem Analysis," International Journal of Energy Economics and Policy, Econjournals, vol. 9(4), pages 224-232.
• Alexey I. Shinkevich & Svetlana S. Kudryavtseva & Marina V. Shinkevich & Indira G. Salimianova & Izida I. Ishmuradova, 2019. "Improving the Efficiency of Production Process Organization in the Resource Saving System of Petrochemical Enterprises," International Journal of Energy Economics and Policy, Econjournals, vol. 9(4), pages 233-239.
• Subaebasni Subaebasni & Henny Risnawaty & A.R. Arie Wicaksono, 2019. "Effect of Brand Image, the Quality and Price on Customer Satisfaction and Implications for Customer Loyalty PT Strait Liner Express in Jakarta," International Review of Management and Marketing, Econjournals, vol. 9(1), pages 90-97.
• Hossam Deraz, 2019. "Factors Contributing to Consumers’ Assessment of Advertisement Value on Social Networking Sites: A Cross-Cultural Focus Group Study," International Review of Management and Marketing, Econjournals, vol. 9(1), pages 13-25.
• Ishani Weerasinghe & B.N.F. Warnakulasooriya, 2019. "Interactions in Virtual Customer Environments (VCEs) toward Customer Relationship Management (CRM): A Study of Tourist Hotels in Sri Lanka," International Review of Management and Marketing, Econjournals, vol. 9(1), pages 44-51.
• Asep Rokhyadi Permana Saputra & Tulus Haryono & Wisnu Untoro, 2019. "Green Products Strategy Impact Of Generic Porter Strategy On Company’s Performance," International Review of Management and Marketing, Econjournals, vol. 9(1), pages 52-61.
• Fitrizal Fitrizal & Nandan Limakrisna, 2019. "Customer Value Determination and its Implications in Customer Loyalty Hotels," International Review of Management and Marketing, Econjournals, vol. 9(2), pages 18-25.
• Mahmoud Yasin & Lucía Porcu & Francisco Liébana-Cabanillas, 2019. "Determinants of Intention to Forward Online Company-generated Content via Facebook," International Review of Management and Marketing, Econjournals, vol. 9(3), pages 148-157.
• Hala M.Y. Diebes & Raed A.M. Iriqat, 2019. "Social Media as a Strategic Marketing Communication Tool in Palestinian Mobile Telecom Companies - Business to Customers Relationship Perspective," International Review of Management and Marketing, Econjournals, vol. 9(3), pages 31-40.
• Muhartini Salim & Lizar Alfansi & Effed Darta & Sularsih Anggarawati & Armelly Amin, 2019. "Indonesian Millenials Online Shopping Behavior," International Review of Management and Marketing, Econjournals, vol. 9(3), pages 41-48.
• Ahmed Suhail Ajina, 2019. "The Role of Social Media Engagement in Influencing Customer Loyalty in Saudi Banking Industry," International Review of Management and Marketing, Econjournals, vol. 9(3), pages 87-92.
• Hajar Makry & Houcine Berbou & Badia Oulhadj, 2019. "Political Marketing in Morocco: From Theories to Stereotypes, Definition and Comparison," International Review of Management and Marketing, Econjournals, vol. 9(4), pages 80-86.
• Fred A. Yamoah, 2019. "Fairtrade UK in Retrospect: From the Niche Genesis to the Revelatory Mainstreaming Marketing Strategy Era (Late 1950s - Late 2000s)," International Review of Management and Marketing, Econjournals, vol. 9(4), pages 110-120.
• Mohannad A.M. Abu Daqar & Ahmad K. A. Smoudy, 2019. "The Role of Artificial Intelligence on Enhancing Customer Experience," International Review of Management and Marketing, Econjournals, vol. 9(4), pages 22-31.
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• Tamgid Ahmed Chowdhury & Shahneela Naheed, 2019. "Factors Affecting Political Marketing in Rural and Urban Bangladesh: A Multi-Dimensional Approach," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 18(1), pages 97-119, June.
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• Constantinescu Liliana Aurora & Mihai Carmina Elena, 2019. "Binary Logistic Regression Analysis: The Indicators Underlying the Granting of a High Value Personal Loan," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(2), pages 193-200, June.
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• Oladipo Gbemi Olaore & O.L. Kuye, 2019. "Re-Branding: Implication, Benefits and Effects on Buying Decision Using Selected FMCG in Lagos State, Nigeria," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(3), pages 12-19, September.
• Daniel Adrian Andronescu & Andrei Buiga, 2019. "Marketing and Neurosciences - A Future Winning Tandem," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(4), pages 132-138, December.
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• Igor V. Semenov, 2019. "The Experience Of Teaching On The Student Team Consulting Process In The Institute Of Marketing At The State University Of Management (Sum)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
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• Barbara Kucharska, 2019. "Food In Retailers' Commercial Offer - Possibilities Of Building Relationships With Consumers," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, vol. 14(3), pages 313-324, September.
• TOADER Monica Ioana & FILIP (CROITORU) Adriana Ioana & GEORGESCU Diana-Nicoleta & TODRICAN (ROSCA) Mihaela Gabriela, 2019. "Know-How Present Status Of Insurances Domain From The Perspective Of Managerial Accounting," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 194-202, July.
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• Sergiu Vlad Stan, 2019. "Sports Branding – A Complex Process," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 533-539, August.
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• Liviu Valentin Vlăducu, 2019. "Marketing Strategies in the Field of Electricity," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 607-613, December.
• Alexandra Zaif & Alina Elena Cerchia, 2019. "Integrating Online Marketing Strategies in B2B Companies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 614-620, December.
• Monica-Ioana Toader & Adriana-Ioana Filip (Croitoru) & Diana-Nicoleta Georgescu, 2019. "General Consideration Regarding the Insurance Field in the Financial Perspective," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 916-920, December.
• Sonia San-Martín & Nadia Jiménez, 2019. "¿Qué ocurre cuando viajamos en grupo? Análisis de la situación del estudio del turismo grupal," DOCFRADIS Working Papers 1901, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jan 2019.
• Samanta Pérez-Santamaría & Mercedes Martos-Partal & à lvaro Garrido Morgado, 2019. "Efecto moderador de la imagen de marca de fabricante y de distribuidor sobre el valor de marca y el precio relativo de fabricantes duales," DOCFRADIS Working Papers 1903, Catedra Fundación Ramón Areces de Distribución Comercial, revised May 2019.
• Pedro Canales Ronda & Asunción Hernández Fernández, 2019. "Actividad deportiva, hábitos alimenticios y packaging de los alimentos. Análisis exploratorio en adolescentes," DOCFRADIS Working Papers 1906, Catedra Fundación Ramón Areces de Distribución Comercial, revised Oct 2019.
• Neme-Chaves, Samir Ricardo & Rodríguez-González, Liliana Yamile, 2019. "Un análisis bibliométrico del brand equity 1991-2018 || A bibliometric analysis of brand equity 1991 - 2018," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 28(1), pages 364-380, December.
• Joachim Heinzel, 2019. "Bundling in a Distribution Channel with Retail Competition," Working Papers CIE 120, Paderborn University, CIE Center for International Economics.
• Mateusz Kaleta, 2019. "Decyzje konsumentow a zalozenia ekonomii behawioralnej [Consumer decisions and behavior economy assumptions]," Catallaxy, Institute of Economic Research, vol. 4(1), pages 5-12, June.
• Olena Derevianko, 2019. "Reputation stability vs anti-crisis sustainability: under what circumstances will innovations, media activities and CSR be in higher demand?," Oeconomia Copernicana, Institute of Economic Research, vol. 10(3), pages 511-536, September.
• Abdul Bashiru Jibril & Michael Adu Kwarteng & Christina Appiah-Nimo & Michal Pilik, 2019. "Association rule mining approach: evaluating pre-purchase risk intentions in the online second-hand goods market," Oeconomia Copernicana, Institute of Economic Research, vol. 10(4), pages 669-688, December.
• Waris, Idrees & Hameed, Irfan, 2019. "Using Extended Model of Theory of Planned Behavior to Predict Purchase Intention of Energy Efficient Home Appliances in Pakistan," MPRA Paper 109612, University Library of Munich, Germany.
• Shakeel, Sabahat & Karim, Emadul, 2019. "Consumer Buying Behavior: Organic Cosmetics versus Non-Organic Cosmetics," MPRA Paper 109973, University Library of Munich, Germany, revised 30 Sep 2021.
• Shakeel, Sabahat & Karim, Emadul, 2019. "Consumer Buying Behavior: Organic Cosmetics versus Non-Organic Cosmetics," MPRA Paper 110098, University Library of Munich, Germany.
• Jiménez-Castillo, David & Sánchez Fernández, Raquel, 2019. "The role of digital influencers in brand recommendation: examining their impact on engagement, expected value and purchase intention," MPRA Paper 123129, University Library of Munich, Germany.
• Sánchez Fernández, Raquel & Iniesta-Bonillo, M. Ángeles & Cervera-Taulet, Amparo, 2019. "Exploring the concept of perceived sustainability at tourist destinations: a market segmentation approach," MPRA Paper 123151, University Library of Munich, Germany.
• Išoraitė, Margarita, 2019. "The Importance of Education in Peace Marketing," MPRA Paper 91262, University Library of Munich, Germany.
• Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020. "Not all price endings are created equal: Price points and asymmetric price rigidity," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue forthcomi.
  • Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020. "Not all price endings are created equal: Price points and asymmetric price rigidity," Journal of Monetary Economics, Elsevier, vol. 110(C), pages 33-49.
  • Avichai Snir & Daniel Levy & Alex Gotler & Haipeng (Allan) Chen, 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Paper series 69_12, Rimini Centre for Economic Analysis.
  • Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," MPRA Paper 91360, University Library of Munich, Germany.
  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," Working Papers 001-19 JEL Codes: E31, L1, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Daniel Levy, 2019. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Papers 2019-01, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," Working Paper series 19-02, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," MPRA Paper 42252, University Library of Munich, Germany.
  • Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2014. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," EconStor Preprints 104540, ZBW - Leibniz Information Centre for Economics.
• MITEWU KABAMBA, Alex, 2019. "Modeling and Analysis of Queuing Systems in Banks: (A Case Study of Banque Commerciale du Congo-BCDC/Mbujimayi)," MPRA Paper 92579, University Library of Munich, Germany.
• Brett Hollenbeck & Sridhar Moorthy & Davide Proserpio, 2019. "Advertising Strategy in the Presence of Reviews: An Empirical Analysis," Marketing Science, INFORMS, vol. 38(5), pages 793-811, September.
  • Hollenbeck, Brett & Moorthy, Sridhar & Proserpio, Davide, 2019. "Advertising strategy in the presence of reviews: An empirical analysis," MPRA Paper 92753, University Library of Munich, Germany.
• Niros, Meletios & Samanta, Irene & Pollalis, Yannis & Niros, Angelica, 2019. "Antecedents and Effects of App-user Satisfaction: Empirical Evidence from Greece," MPRA Paper 92772, University Library of Munich, Germany, revised 15 Feb 2019.
• Wayne Taylor & Brett Hollenbeck, 2021. "Leveraging loyalty programs using competitor based targeting," Quantitative Marketing and Economics (QME), Springer, vol. 19(3), pages 417-455, December.
  • Hollenbeck, Brett & Taylor, Wayne, 2019. "Leveraging Loyalty Programs Using Competitor Based Targeting," MPRA Paper 92900, University Library of Munich, Germany.
• Iqbal, Saira & Siddiqui, Dr. Danish Ahmed, 2019. "The impact of deceptive advertising on Customer loyalty: A case of Telecommunication industry in Karachi, Pakistan," MPRA Paper 93038, University Library of Munich, Germany, revised 07 Apr 2019.
• Li, Zhen & Yada, Katsutoshi & Zennyo, Yusuke, 2019. "Duration of Price Promotion and Retail Profit: An In-depth Study Based on Point-of-Sale Data," MPRA Paper 93047, University Library of Munich, Germany.
• Pirnar, Ige & Kurtural, Sinem & Tutuncuoglu, Melih, 2019. "Festivals and destination marketing: An application from Izmir City," MPRA Paper 93520, University Library of Munich, Germany.
• Mavragani, Eleni & Nikolaidou, Paraskevi & Theodoraki, Efi, 2019. "Traveler segmentation through Social Media for intercultural marketing purposes: The case of Halkidiki," MPRA Paper 93526, University Library of Munich, Germany.
• Chami, Maximilian & Kaminyoge, Gabriel, 2019. "Closed House of Wonders museum: Implications to the tourism of Zanzibar Stone Town, UNESCO World Heritage Site," MPRA Paper 93887, University Library of Munich, Germany.
• Chatzigeorgiou, Chryssoula & Christou, Evangelos & Simeli, Ioanna, 2019. "Confidence and loyalty for agrotourism brands: The Lesvos paradigm," MPRA Paper 93898, University Library of Munich, Germany.
• Aureli, Selena & Del Baldo, Mara, 2019. "The changing role of convention bureaus: An analysis of business models currently adopted by privately owned CBS," MPRA Paper 93996, University Library of Munich, Germany.
• Del Chiappa, Giacomo & Balboni, Bernardo, 2019. "Travellers’ choice of information sources and information channels for domestic trips," MPRA Paper 93998, University Library of Munich, Germany.
• Temperini, Valerio & Gregori, Gian Luca & Pizzichini, Lucia, 2019. "E-learning as a marketing tool for Tour Operators. The ‘Go Academy’ case study," MPRA Paper 94075, University Library of Munich, Germany.
• Daniel Levy & Andrew T. Young, 2021. "Promise, trust, and betrayal: Costs of breaching an implicit contract," Southern Economic Journal, John Wiley & Sons, vol. 87(3), pages 1031-1051, January.
  • Levy, Daniel & Young, Andrew T., 2021. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue forthcomi.
  • Daniel Levy & Andrew T. Young, 2019. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Papers 005-19 JEL Codes: A14, E1, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Levy, Daniel & Young, Andrew, 2019. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," MPRA Paper 94148, University Library of Munich, Germany.
  • Daniel Levy & Andrew T. Young, 2019. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Papers 2019-04, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Andrew T. Young, 2020. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Paper series 20-26, Rimini Centre for Economic Analysis.
  • Levy, Daniel & Young, Andrew, 2020. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," MPRA Paper 104294, University Library of Munich, Germany.
  • Levy, Daniel & Young, Andrew T., 2019. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," EconStor Preprints 197001, ZBW - Leibniz Information Centre for Economics.
  • Daniel Levy & Andrew T. Young, 2019. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Paper series 19-11, Rimini Centre for Economic Analysis.
  • Daniel Levy & Andrew T. Young, 2020. "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Papers 2020-07, Bar-Ilan University, Department of Economics.
• Mason, Michela Cesarina & Moretti, Andrea & Raggiotto, Francesco & Paggiaro, Adriano, 2019. "Conceptualizing triathlon sport event travelers’ behavior," MPRA Paper 94187, University Library of Munich, Germany.
• Snir, Avichai & Levy, Daniel, 2021. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6(1 (Forthc).
  • Avichai Snir & Daniel Levy, 2021. "If You Think 9-Ending Prices Are Low, Think Again," Journal of the Association for Consumer Research, University of Chicago Press, vol. 6(1), pages 33-47.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 96614, University Library of Munich, Germany.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 94469, University Library of Munich, Germany.
  • Avichai Snir & Daniel Levy, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Paper series 19-14, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Preprints 198044, ZBW - Leibniz Information Centre for Economics.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Papers 2019-06, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low,Think Again," Working Papers 006-19 JEL Codes: M30, M3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
• Grin, Mariia, 2019. "Персонал В Ресторанном Бизнесе [The personnel in restaurant business]," MPRA Paper 94490, University Library of Munich, Germany.
• Musaeva, Nazilya, 2019. "Система Отбора Найма Персонала В Сфере Ресторанного Бизнеса [The selection system of recruitment in the field of restaurant business]," MPRA Paper 94493, University Library of Munich, Germany.
• Ogai, Yulia, 2019. "Мотивация Работников Промышленного Предприятия [Motivation of workers industrial enterprises]," MPRA Paper 94496, University Library of Munich, Germany.
• Meltserik, Sofia, 2019. "Особенности формирования резюме при отсутствия опыта работы Features of formation summary with no experience [Features of formation summary with no experience]," MPRA Paper 94509, University Library of Munich, Germany.
• Soomro, Yasir Ali, 2019. "Antecedents of brand loyalty in the fashion industry of Pakistan: Moderating effect of Individual-level collectivist values," MPRA Paper 95356, University Library of Munich, Germany.
• Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," MPRA Paper 95654, University Library of Munich, Germany.
  • Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," MPRA Paper 95596, University Library of Munich, Germany.
  • Daniel Levy & Sourav Ray & Li Wang & Mark Bergen, 2019. "Pricing Better," Working Papers 008-19 JEL Codes: M31, E3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," EconStor Preprints 201843, ZBW - Leibniz Information Centre for Economics.
  • Daniel Levy & Mark Bergen, 2019. "Pricing Better," Working Papers 2019-07, Bar-Ilan University, Department of Economics.
  • Sourav Ray & Li Wang & Daniel Levy & Mark Bergen, 2019. "Pricing Better," Working Paper series 19-16, Rimini Centre for Economic Analysis.
• Sourav Ray & Li Wang & Daniel Levy & Mark Bergen, 2019. "Pricing Better," Working Paper series 19-16, Rimini Centre for Economic Analysis.
  • Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," MPRA Paper 95654, University Library of Munich, Germany.
  • Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," MPRA Paper 95596, University Library of Munich, Germany.
  • Daniel Levy & Sourav Ray & Li Wang & Mark Bergen, 2019. "Pricing Better," Working Papers 008-19 JEL Codes: M31, E3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," EconStor Preprints 201843, ZBW - Leibniz Information Centre for Economics.
  • Daniel Levy & Mark Bergen, 2019. "Pricing Better," Working Papers 2019-07, Bar-Ilan University, Department of Economics.
• Daskalopoulou, Irene F., 2019. "Culture and authenticity: regulating shadow economy to foster market growth," MPRA Paper 95805, University Library of Munich, Germany.
• Snir, Avichai & Levy, Daniel, 2021. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6(1 (Forthc).
  • Avichai Snir & Daniel Levy, 2021. "If You Think 9-Ending Prices Are Low, Think Again," Journal of the Association for Consumer Research, University of Chicago Press, vol. 6(1), pages 33-47.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 94469, University Library of Munich, Germany.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper 96614, University Library of Munich, Germany.
  • Avichai Snir & Daniel Levy, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Paper series 19-14, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel, 2019. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Preprints 198044, ZBW - Leibniz Information Centre for Economics.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low, Think Again," Working Papers 2019-06, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Avichai Snir, 2019. "If You Think 9-Ending Prices Are Low,Think Again," Working Papers 006-19 JEL Codes: M30, M3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
• Kadyrov, Timur & Ignatov, Dmitry I., 2019. "Attribution of Customers’ Actions Based on Machine Learning Approach," MPRA Paper 97312, University Library of Munich, Germany, revised 23 Sep 2019.
• anand, atul, 2019. "Ingredient mix with recommender systems," MPRA Paper 98215, University Library of Munich, Germany.
• Chatzigeorgiou, Chryssoula & Christou, Evangelos, 2019. "Social media in tourism marketing: Travellers’ attitudes and encounters," MPRA Paper 98793, University Library of Munich, Germany.
• Martina Korecká, 2019. "Labels Referring to Czech Origin," Acta Oeconomica Pragensia, Prague University of Economics and Business, vol. 2019(1), pages 32-49.
• Ondřej Machek & Martin Machek & Michele Stasa, 2019. "Financial performance of eponymous firms in the Czech Republic," Acta Oeconomica Pragensia, Prague University of Economics and Business, vol. 2019(2), pages 38-48.
• Jana Kliestikova & Pavol Durana & Maria Kovacova, 2019. "Naked Consumer's Mind Under Branded Dress: Case Study of Slovak Republic," Central European Business Review, Prague University of Economics and Business, vol. 2019(1), pages 15-32.
• Krystyna Jarek & Grzegorz Mazurek, 2019. "Marketing and Artificial Intelligence," Central European Business Review, Prague University of Economics and Business, vol. 2019(2), pages 46-55.
• Radka Bauerova, 2019. "Online Grocery Shopping Acceptance: The Impact on the Perception of New Technologies and Loyalty in Retailing," Central European Business Review, Prague University of Economics and Business, vol. 2019(3), pages 18-34.
• Pavel Jasek & Lenka Vrana & Lucie Sperkova & Zdenek Smutny & Marek Kobulsky, 2019. "Predictive Performance of Customer Lifetime Value Models in E-Commerce and the Use of Non-Financial Data," Prague Economic Papers, Prague University of Economics and Business, vol. 2019(6), pages 648-669.

2018

• Sweldens, S., 2018. "Puppets on a String," ERIM Inaugural Address Series Research in Management EIA-2018-073-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam..
• Liberali, G., 2018. "Learning with a purpose: the balancing acts of machine learning and individuals in the digital society," ERIM Inaugural Address Series Research in Management EIA-2018-074-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam..
• Paulo Duarte Silveira & Susana Galvão & Paulo Bogas, 2018. "The Influence of Customer Retention Time on Slogan Recall and Recognition: An Empirical Study," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 3-13.
• M.N. Pevzner & P.A.Petryakov & I.A. Donina & N.A. Shaydorova, 2018. "Internet Marketing as a Diversity Management Tool in Education," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 496-505.
• Vaclav Kupec, 2018. "Risk Audit of Marketing Communication," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 125-132.
• Rizal Edy Halim, 2018. "The Economic Impact of Relationship Bonding Tactics: A Research Agenda," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 65-81.
• Tatiana Skryl & Marina Gregoric & Valentina Dugi, 2018. "Culinary Trends in the Republic of Croatia as Part of Gastro Tourism Development," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 465-475.
• M.N. Pevzner & P.A.Petryakov & I.A. Donina & N.A. Shaydorova, 2018. "Internet Marketing as a Diversity Management Tool in Education," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 496-505.
• Lucie Kanovska & Eva Tomaskova, 2018. "The Impact of Service Offering on Business Performance in Electrical Engineering Companies," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 92-108.
• Natalia V. Koshel, 2018. "More than Supervision: Identifying Opportunistic Bank Behavior through Marketing Tools," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 144-157.
• Pokul V.O. & Voronina L.A. & Malkova E.M., 2018. "Content Generation in Social Media Based on Consumer Behavior," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 923-935.
• Valeria Arina Mircea & Dana SISEA, 2018. "Methods and Communication Techniques in Online Environments and Target Audience," Working papers 05, Ecological University of Bucharest, Department of Economics.
• Regina Rovelia KAMBEY & Fulgentius Danardana MURWANI & Heri PRATIKTO, 2018. "Determinants of Export Performance of Indonesian Coconut Companies," Expert Journal of Business and Management, Sprint Investify, vol. 6(1), pages 49-60.
• Kwaku AHENKORA & Fosu ADARKWA, 2018. "Local Consumers’ Purchase Intention toward Ghanaian Chocolate Brand," Expert Journal of Business and Management, Sprint Investify, vol. 6(2), pages 101-109.
• Bogdan AVRAM, 2018. "The Route Development Strategies of Romanian Airports: A Key Challenge in Modern Aviation," Expert Journal of Business and Management, Sprint Investify, vol. 6(2), pages 110-126.
• Ibrahim DANJUMA & Faiza Abubakar BAWURO & Mary Augustine VASSUMU & Sharif Ahmed HABIBU, 2018. "The Service Quality Scale Debate: A Tri-Instrument Perspective for Higher Education Institutions," Expert Journal of Business and Management, Sprint Investify, vol. 6(2), pages 127-133.
• Yesita Windi WUISAN & Fulgentius Danardana MURWANI & SUHARTO S.M., 2018. "Export Competitiveness of Minahasa Cultural House Production in North Sulawesi," Expert Journal of Marketing, Sprint Investify, vol. 6(1), pages 1-6.
• Mihaela ȘTIR, 2018. "Product Quality Evaluation in Physical Stores versus Online Stores," Expert Journal of Marketing, Sprint Investify, vol. 6(1), pages 7-13.
• Abdullah Mohammed ALHIDARI & Omar H. Alkadhi, 2018. "Keep Them In: How to Drive Dental Consumers’ Loyalty in the Modern Era?," Expert Journal of Marketing, Sprint Investify, vol. 6(2), pages 106-114.
• Kurnia ASNI & NASIR & Mukhlis YUNUS & NURDASILA, 2018. "Service Quality of Internet Banking from an Indonesian Perspective," Expert Journal of Marketing, Sprint Investify, vol. 6(2), pages 45-51.
• HERYANTO & Evo RAMADHONI, 2018. "Marketing Strategy for Rahn Products and Transactions at an Indonesian Bank," Expert Journal of Marketing, Sprint Investify, vol. 6(2), pages 52-64.
• Nikolaos TZIORAS, 2018. "The Role of Environmental Management in Tourism Marketing Development as a Means of Destination Promotion," Expert Journal of Marketing, Sprint Investify, vol. 6(2), pages 65-73.
• Nikolaos TZIORAS, 2018. "The Internet as an Important Tool in the Tourism Industry and its Use in Customer Service," Expert Journal of Marketing, Sprint Investify, vol. 6(2), pages 74-80.
• Brian BARNARD, 2018. "Benefit as a Medium for Value Creation and Innovation," Expert Journal of Marketing, Sprint Investify, vol. 6(2), pages 81-94.
• RADIMAN & Ade GUNAWAN & Sri Fitri WAHYUNI & JUFRIZEN, 2018. "The Effect of Marketing Mix, Service Quality, Islamic Values and Institutional Image on Students’ Satisfaction and Loyalty," Expert Journal of Marketing, Sprint Investify, vol. 6(2), pages 95-105.
• Sergio Rivaroli & Martin K. Hingley & Roberta Spadoni, 2018. "The motivation behind drinking craft beer in Italian brew pubs: a case study," Economia agro-alimentare, FrancoAngeli Editore, vol. 20(3), pages 425-443.
• Fabio Iraldo, 2018. "Green Marketing: How can a Product?s Environmental Footprint be effectively communicated to consumers? A case study with Carlsberg beer," ECONOMICS AND POLICY OF ENERGY AND THE ENVIRONMENT, FrancoAngeli Editore, vol. 0(2), pages 167-186.
• Jasrial, 2018. "Earnings Management, Effective Tax Rate (Etr) And Book-Tax Gap (Btg)," GATR Journals afr155, Global Academy of Training and Research (GATR) Enterprise.
• Siti Haslina Md Harizan, 2018. "Motivations and Communication Effectiveness of Solar Energy Adoption among Malaysian Household Consumers," GATR Journals gjbssr513, Global Academy of Training and Research (GATR) Enterprise.
• Vita Briliana, 2018. "The Effect of Emotional Branding on Word-Of-Mouth: Evidence from Indonesia," GATR Journals gjbssr521, Global Academy of Training and Research (GATR) Enterprise.
• Nanik Hariyana, 2018. "The Effect of Advertising Strategies for the Sale of Message Soap on the Decision Purchase in East Java," GATR Journals jmmr174, Global Academy of Training and Research (GATR) Enterprise.
• Evi Thelia Sari, 2018. "Gender-based Susceptibility to Interpersonal Influences in Buying Fashion Products in Surabaya, Indonesia," GATR Journals jmmr180, Global Academy of Training and Research (GATR) Enterprise.
• Firend Al. R., 2018. "Marketing Strategies of Services and Purchasing Incentives in Asia," GATR Journals jmmr187, Global Academy of Training and Research (GATR) Enterprise.
• Muhartini Salim, 2018. "Store Brand Familiarity as a Moderating Variable on the Effect of Personal Involvement on Store Brand Buying Intention," GATR Journals jmmr189, Global Academy of Training and Research (GATR) Enterprise.
• Divya Keerthika, 2018. "A Multiple Measure of Organizational Performances and its Effect on Distinctive Marketing Competencies: An Empirical Study of India and the Maldives," GATR Journals jmmr190, Global Academy of Training and Research (GATR) Enterprise.
• Jackaria Nazneen Carrim, 2018. "The Mediating Role of Actual Self-Congruity on the Relationship between Religion and Store Loyalty: A Case of Mauritius," GATR Journals jmmr196, Global Academy of Training and Research (GATR) Enterprise.
• Dr. K. M. Ashifa, 2018. "Behavior Analysis Matrix for Women Soap Opera Viewers: A Structural Analysis," GATR Journals jmmr200, Global Academy of Training and Research (GATR) Enterprise.
• Mirela Mihić & Ivan-Damir Anić & Ivana Kursan Milaković, 2018. "Time Spent Shopping And Consumer Clothing Purchasing Behaviour," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 69(2), pages 89-105.
• Nikša Alfirević & Jurica Pavičić & Ljiljana Najev Čačija, 2018. "Internal Marketing Orientation Model For Evaluation And Improvement Of School Board Activities In The Republic Of Croatia: Initial Empirical Verification," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 69(5), pages 475-511.
• KILNER, Andrew, 2018. "Excessive offer of services & production/import of goods," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(1), pages 08-10, March.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2018. "Digital Marketers and the Challenge of Optimizing Omni channel CX," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(1), pages 11-17, March.
• PURCAREA, Theodor, 2018. "Developing Marketing Capabilities by Mapping Customer Journey and Employer Journey, Considering the Blurring of Boundaries between Marketing, Technology and Management," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(1), pages 22-44, March.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2018. "Digital Marketers challenged to create excellence in accordance with the expectations of digitally savvy customers," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(2), pages 07-15, June.
• PURCAREA, Theodor, 2018. "CMOs’ strategic empowerment by effectively managing customer feedback," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(2), pages 17-25, June.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2018. "Digital marketers challenged to drive results within the connected world," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(3), pages 08-13, September.
• PURCAREA, Theodor, 2018. "New Challenges for CMOs while Embarking on the Growth Journey," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(3), pages 16-25, September.
• PURCAREA, Ioan Matei, 2018. "Digital marketers are going beyond the traditional DX metrics," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(4), pages 11-18, December.
• PURCAREA, Theodor, 2018. "An increase of marketers’ focus on insight and action, adequately approaching the marketing stack," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(4), pages 23-32, December.
• Vicky KATSONI & Panagiota DIONYSOPOULOU, 2018. "Visual Communication And Icts For The Application Of Value Co-Creation Strategies In Hotels' Websites In Athens, Greece," Regional Science Inquiry, Hellenic Association of Regional Scientists, vol. 0(1), pages 77-89, June.
• Manuel CUADRADO-GARCIA & Nela FILIMON & Juan D. MONTORO-PONS, 2018. "Picturing Spanish Filmgoers: Motives, Barriers And Film Theatres," Regional Science Inquiry, Hellenic Association of Regional Scientists, vol. 0(2), pages 45-60, July.
• Lucian TANASĂ & Ioan-Sebastian BRUMĂ & Sebastian DOBOŞ, 2018. "An Assessment Of The Development Potential Of Short Food Supply Chains In The Iaşi County," Agricultural Economics and Rural Development, Institute of Agricultural Economics, vol. 15(1), pages 125-141.
• Mary Beth McCabe & Richard Weaver, 2018. "Marketing Effectiveness Of Educational Services On Websites," Business Education and Accreditation, The Institute for Business and Finance Research, vol. 10(1), pages 49-58.
• Rana Sabra, 2018. "Institutional Factors Influencing Lebanese Students’ Decision-Making Process In Choosing A Business School," Business Education and Accreditation, The Institute for Business and Finance Research, vol. 10(1), pages 73-88.
• Hsiang-Ming Lee & Tsai Chen & Ya-Hui Hsu & Yu-Chi Wu, 2018. "Effect Of Complementary Product Fit And Brand Awareness On Brand Attitude After M&As: Word Of Mouth As A Moderator," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 12(1), pages 51-67.
• Mary Beth McCabe & Richard Weaver, 2018. "Social Media Marketing Strategies For Educational Programs," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 12(2), pages 53-62.
• Isabel Morteo, 2018. "Influencers As Enhancers Of The Value Cocreation Experience," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 12(2), pages 91-100.
• Lorena Mariano Gutierrez & Hector Hugo Perez Villarreal & Judith Cavazos Arroyo & Maria del Rocío Gpe. Morales Salgado, 2018. "An Examination Of Second Life Users Of Hispanic Speech Through A Values And Lifestyle Psychographic Study, Acercamiento A Los Usuarios De Second Life De Habla Hispana A Traves De Un Estudio Psicografi," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 6(1), pages 67-75.
• Emperatriz Londono Aldana & Maria Eugenia Navas Rios, 2018. "Ara Stores Impact On Retail Markets: Evidence From Cartagena, Colombia Tiendas Ara Impacto En El Mercado Del Retail: Caso Cartagena De Indias, Colombia," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 6(7), pages 1-13.
• Elizabeth Adriana Santamaria Mendoza & Elias Eduardo Gutierrez Alva, 2018. "Marketing To Incentivize Sales Of A Small Trading Company In Almoloya De Juarez Mexico Marketing Para Incentivar Las Ventas De Una Pequena Empresa Comercializadora En Almoloya De Juarez, Mexico," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 6(7), pages 53-65.
• Omar Ernesto Teran Varela & Enrique Espinosa Ayala & Ofelia Marquez Molina & Pedro Abel Hernandez Garcia & Edgar Isaac, Ruiz Gonzalez & Mariana Vergara Burgos & Mara Patricia Lara Sanchez, 2018. "Inbound Marketing As A Competitive Strategy For Retail Trade Of Msmes In The Municipality Of Juchitepec, State Of Mexico Inbound Marketing Como Estrategia Competitiva Para El Comercio Detallista De La," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 6(7), pages 87-97.
• Alicia De la Pena De Leon & Juan Bernardo Amezcua Nunez & Juana Maria Saucedo Soto & Alicia Hernandez Bonilla & Mara Patricia Sauceda Prado, 2018. "Altruistic And Participative Profiles Of Mexican Millennials In Difficult Times Altruista Y Participativo: Perfil Del Millennial Mexicano En Tiempos Dificiles," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 11(2), pages 1-12.
• Mario Antonio Burguete Garcia & Ramon Sebastian Acle Mena & Yazmin Hernandez Chavez & Gerardo Hernandez Chavez, 2018. "Causality Between Strategic Administration And Customer`S Service In The Garment Industry In Puebla, Mexico La Causalidad Entre La Administracion Estrategica Y El Servicio Al Cliente En La Industria D," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 11(2), pages 25-39.
• Mario Antonio Burguete Garcia & Enrique Dario Romero y Cejudo & Ramon Sebastian Acle Mena & Norma Angelica Santiesteban Lopez, 2018. "The Innovation And Its Influence On Customer Service In The Garment Industry Of Puebla, Mexico La Innovacion Y Su Influencia En El Servicio Al Cliente En La Industria Del Vestido De Puebla, Mexico," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 11(4), pages 21-37.
• Beriz Civic, 2018. "Development Level of Brand Management at Banks in Bosnia and Herzegovina," International Business Research, Canadian Center of Science and Education, vol. 11(1), pages 66-73, January.
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• Lafuente-Ruiz-de-Sabando, Amaia & Zorrilla, Pilar & Forcada, Javier, 2018. "A Review Of Higher Education Image And Reputation Literature: Knowledge Gaps And A Research Agenda," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 24(1), pages 8-16.
• Nicolas Alarcón, Carolina & Urrutia Sepúlveda, Angélica & Valenzuela-Fernández, Leslier & Gil-Lafuente, Jaime, 2018. "Systematic Mapping On Social Media And Its Relation To Business," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 24(2), pages 104-113.
• Viginia Câmpeanu, 2018. "Fabulous Growth Of Wine Imports In China. Eu - The Main Supplier," Euroinfo, Institute for World Economy, Romanian Academy, vol. 2(5), pages 51-58, May.
• Laddawan Lekmat & Christopher Selvarajah & Chandana Hewege, 2018. "Relationship between Market Orientation, Entrepreneurial Orientation, and Firm Performance in Thai SMEs: The Mediating Role of Marketing Capabilities," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 17(3), pages 213-237, December.
• Manuel Hermosilla & Fernanda Gutiérrez-Navratil & Juan Prieto-Rodríguez, 2018. "Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings," Marketing Science, INFORMS, vol. 37(3), pages 356-381, May.
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• Judith A. Chevalier & Yaniv Dover & Dina MayzlinDina Mayzlin, 2018. "Channels of Impact: User Reviews When Quality Is Dynamic and Managers Respond," Marketing Science, INFORMS, vol. 37(5), pages 688-709, September.
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• Catalina Martínez & Sarah Parlane, 2018. "On the firms’ decision to hire academic scientists," Working Papers 1801, Instituto de Políticas y Bienes Públicos (IPP), CSIC.
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• Gokhan Egilmez (ed.), 2018. "Agricultural Value Chain," Books, IntechOpen, number 4892, January-J.
• Sonyel Oflazoglu Dora (ed.), 2018. "Marketing," Books, IntechOpen, number 5108, January-J.
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• Mustafa PORTAKALCI & Esra AYDIN KILIÇ, 2018. "The Role Of Consumer'S Educational Status In Purshasing Decisions: In The Context Of Food And Cosmetic Advertising," JOURNAL OF LIFE ECONOMICS, Holistence Publications, vol. 5(1), pages 43-58, January.
• Esra AYDIN KILIÇ & Mustafa PORTAKALCI, 2018. "The Impact Of Consumer Innovativeness As A Competative Instrument On Buying Habits," JOURNAL OF LIFE ECONOMICS, Holistence Publications, vol. 5(1), pages 95-108, January.
• Nihan TOMRÄ°S KÜÇÜN & Can YAMAN & Sezen GÃœNGÖR & Sertaç EROÄžLU, 2018. "Biometric Analysis Of Stress Levels Of Digital Natives And Digital Immigrants Within Online Shopping Processes," JOURNAL OF LIFE ECONOMICS, Holistence Publications, vol. 5(4), pages 177-190, October.
• Can YAMAN & Nihan TOMRÄ°S KÜÇÜN & Sezen GÃœNGÖR & Sertaç EROÄžLU, 2018. "The Contextual Effect And Measurement Of Attention To Advertisements Via Eye Tracking Method," JOURNAL OF LIFE ECONOMICS, Holistence Publications, vol. 5(4), pages 221-232, October.
• Sugito & Arlina Nurbaity Lubis & Endang Sulistya Rini & Yeni Absah, 2018. "Influence Of Reference Group Indicators To The Image Of Modern Retail (Case In Indonesia)," Junior Scientific Researcher, SC Research Publishing SRL, vol. 4(2), pages 67-79, November.
• Darren Filson & James H. Havlicek, 2018. "The performance of global film franchises: installment effects and extension decisions," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 42(3), pages 447-467, August.
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• Kirthi Kalyanam & John McAteer & Jonathan Marek & James Hodges & Lifeng Lin, 2018. "Cross channel effects of search engine advertising on brick & mortar retail sales: Meta analysis of large scale field experiments on Google.com," Quantitative Marketing and Economics (QME), Springer, vol. 16(1), pages 1-42, March.
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• Muhammad Shahid Shams & Murtaza Masood Niazi, 2018. "Fostering Faculty Engagement in Public Sector Universities : A Proposed Conceptual Model," Kardan Journal of Economics and Management Sciences, Kardan University, Department of Economics, vol. 1(2), April.
• Dr. Pramod Matolia & Abdul Khaliq Shinwari, 2018. "Effects of Interaction Quality of Passenger Experience at Kabul International Airport Afghanistan," Kardan Journal of Economics and Management Sciences, Kardan University, Department of Economics, vol. 1(2), pages 6-7, April.
• Achiraya Monthathip & Winai Puttakul & Chakrit Potchanasin, 2018. "An Analysis of Optimal Attributes of Organic Shampoo," Working Papers 201801, Kasetsart University, Department of Agricultural and Resource Economics, revised Jun 2018.
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• April Sabdi Marbun & Sukaria Sinulingga & Iskandarini, 2018. "Analysis of Influence of Quality of Service and Quality of Products on Loyalty of Members with Member Satisfaction as Intervening Variable in Loan and Save Cooperative Nasari Branch Office of Medan," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 4(3), pages 106-121, September.
• Mark Azavedo & John Walsh, 2018. "How important is Food at Farmers’ Markets? Evidence from Bardon Farmers’ Market, Brisbane, Queensland, Australia," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 4(3), pages 32-39, September.
• Bello Taofik Abidemi & Fairol Bin Halim & Ahmad Alshauibi, 2018. "Moderating Role of Environmental Dynamism on the Relationship between Service Marketing Mix, Marketing Orientation and Microfinance Performance: A Conceptual Model," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 4(3), pages 40-46, September.
• Raluca-Giorgiana Chivu & Ivona Stoica, 2018. "Online Advertising Impact in the Bio Products Decision Purchase Process," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 4(3), pages 47-52, September.
• Bogdanel Dragut, 2018. "Quantification Satisfaction Airline Passengers," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 4(3), pages 70-75, September.
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• Hardi Mulyono & Syafrizal Helmi Situmorang, 2018. "e-CRM and Loyalty: A Mediation Effect of Customer Experience and Satisfaction in Online Transportation of Indonesia," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 4(3), pages 96-105, September.
• Zoltán Huszár & Péter Várnagy & Iván Zádori & Zsolt Nemeskéri & Balázs Pankász, 2018. "Tolerance and Sensitivity in the Context of Civic Education: Results of an Empirical Survey," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 4(4), pages 127-133, December.
• Tarján, Tamás & Veres, Zoltán, 2018. "Szekvenciális fogyasztói termékválasztás döntési kontinuuma [The decision-making continuum of sequential consumer-product choices]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(5), pages 525-550.
• Fernando Rogelio Simonato, 2018. "La Innovación en el área comercial a través de la gestión de las experiencias," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 11, pages 63-80, January-J.
• Susan (Sixue) Jia & Fei Li, 2018. "Customer value co-creation in KIBS firms’ new service development: Patterns and antecedents," International Journal of Business and Social Research, LAR Center Press, vol. 8(1), pages 19-28, January.
• Fernández Jardón, Carlos Mª, 2018. "Motivaciones de compra en consumidores de productos de comercio justo/Motivations of Purchase in Consumers of Fair Trade Products," Estudios de Economia Aplicada, Estudios de Economia Aplicada, vol. 36, pages 579-602, Mayo.
• Muhammad Ishtiaq Ishaq, 2018. "Testing Sustainable Consumption Behavior in Italy and Pakistan," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 4(1), pages 93-104.
• Matej Rus & Maja Konecnik Ruzzier & Mitja Ruzzier, 2018. "Startup Branding: Empirical Evidence among Slovenian Startups," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 16(1 (Spring), pages 79-94.
• Petra Leonora Cvitanovic, 2018. "Navigating New Marketing Technologies, Channels and Metrics," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 16(4 (Winter), pages 379-400.
• Szabolcs Nagy & Csilla Konyha Molnárné, 2018. "The Effects of Hofstede's Cultural Dimensions on Pro-Environmental Behaviour: How Culture Influences Environmentally Conscious Behaviour," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 14(01), pages 27-36.
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• Stefano COLOMBO & Paolo GARELLA, 2018. "Self-customization and price competition," Departmental Working Papers 2018-09, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
• Susan (Sixue) Jia & Fei Li, 2018. "Customer value co-creation in KIBS firms’ new service development: Patterns and antecedents," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 8(1), pages 19-28, January.
• I.M. Markin, 2018. "Developing brand of the city by creating medium-level city sights," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, April.
• Antineskul Ekaterina A. & Yasireva Anna A. & Spitsyna Elizaveta, 2018. "Marketing Of The Bread Department Of The Local Retail Network," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, April.
• Kersina Evgenia & Khachikyan Elina, 2018. "Features Of Promotion Of A Construction Company In The Market Of Housing Construction In Perm," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, April.
• Tatiana V. Kotsofana, 2018. "The Driving Forces Of Inflation And The Mechanisms For Their Implementation In The Russian Economy," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, April.
• M.K. Gusev, 2018. "Risks Of Formation And Management Of The Business Reputation And Image Of The Organization: Evaluation Of The Topic’S Study," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, June.
• Zabelina Maria A. & Ivashkova N.I., 2018. "Strategic And Tactical Marketing In Digital Economy," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, June.
• Ivanova Alisa Y. & Belov Evgeny I., 2018. "Geographical Aspect Of Optimization Of Retail Business Of Gas Stations And Marketing Policy Of Vertically Integrated Oil Companies," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, June.
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• Glazkova Ol'ga, 2018. "Marketing Channels For The Distribution Of Pharmaceutical Products," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, June.
• Artoym E. Kovalenko & Irina Y. Okolnishnikova & Victor M. Katochkov, 2018. "Transformation Of Information Flows In Internet Marketing Activities Of Small Businesses," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Ekaterina S. Kusova, 2018. "Art In Brand Space," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Chirkova Elena, 2018. "Aspects Of Using The Marketing Mix In The Sphere Of Preschool Education," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
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• Tiziano Bursi & Giovanna Galli & Sara Scaccaglia, 2018. "Argo Tractors: un caso di reshoring di successo (Argo Tractors: a successful reshoring case)," Department of Economics 0137, University of Modena and Reggio E., Faculty of Economics "Marco Biagi".
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• Bernardo Amezcua & Arturo Briseño & Teresa Ríos & Edgardo Ayala, 2018. "La disposición a pagar más por productos vinculados a la RSE: evidencia de un análisis conjunto en México," Contaduría y Administración, Accounting and Management, vol. 63(2), pages 211-232, Abril-Jun.
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• José Luis Zapata Sánchez & Judith Cavazos Arroyo & Yésica Mayett Moreno, 2018. "Adquisición y la transferencia de conocimiento tácito de mercadotecnia en pequeños y medianos hoteles," Contaduría y Administración, Accounting and Management, vol. 63(2), pages 269-288, Abril-Jun.
• Jorge Vera & Andrea Trujillo, 2018. "Assessing the effect of service quality over user satisfaction in public health institutions in Mexico," Contaduría y Administración, Accounting and Management, vol. 63(2), pages 28-51, Abril-Jun.
• José Luis Zapata Sánchez & Judith Cavazos Arroyo & Yésica Mayett Moreno, 2018. "Acquisition and transfer of tacit knowledge of marketing in small and medium hotels," Contaduría y Administración, Accounting and Management, vol. 63(2), pages 289-308, Abril-Jun.
• Jorge Vera & Andrea Trujillo, 2018. "El efecto de la calidad del servicio en la satisfacción del derechohabiente en instituciones públicas de salud en México," Contaduría y Administración, Accounting and Management, vol. 63(2), pages 5-27, Abril-Jun.
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• Suzanne B. Shu & Robert Zeithammer & John W. Payne, 2018. "The Pivotal Role of Fairness: Which Consumers Like Annuities?," NBER Working Papers 25067, National Bureau of Economic Research, Inc.
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• Savica Dimitrieska & Elizabeta Stamevska & Aleksandra Stankovska, 2018. "Brand Name – Theory And Practice," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 6(1), pages 148-153.
• Tanja Krsteva, 2018. "The New Rules Of Green Marketing," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 6(2), pages 293-297.
• Savica Dimitrieska & Aleksandra Stankovska & Tanja Efremova, 2018. "Artificial Intelligence And Marketing," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 6(2), pages 298-304.
• Savica Dimitrieska & Tanja Efremova & Aleksandra Stankovska, 2018. "The Role Of Trademarks In Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 14(1), pages 174-180.
• Dessislava Kostova-Pickett, 2018. "Price With Confidentiality," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 14(1), pages 194-200.
• Tina Rönnberg, 2018. "Digitalisation From Connected To Digital Consumer," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 14(1), pages 46-58.
• Vyara Kyurova, 2018. "Relationship Marketing Of Hotel Business," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 14(2), pages 170-176.
• Tanja Krsteva, 2018. "Green Marketing Strategies," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 14(2), pages 177-181.
• Savica Dimitrieska & Aleksandra Stankovska & Tanja Efremova, 2018. "The Fourth Industrial Revolution €“ Advantages And Disadvantages," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 14(2), pages 182-187.
• Tatiana GUTIUM, 2018. "Classification Of The Competitiveness’ Factors And New Approaches To Assessing The Competitiveness," ECONOMY AND SOCIOLOGY: Theoretical and Scientifical Journal, Socionet;Complexul Editorial "INCE", issue 2, pages 65-74.
• Rouziès, Dominique & Onyemah, Vincent, 2018. "Sales Force Compensation: Trends and Research Opportunities," Foundations and Trends(R) in Marketing, now publishers, vol. 11(3), pages 143-214, November.
• Pauwels, Koen H., 2018. "Modeling Dynamic Relations Among Marketing and Performance Metrics," Foundations and Trends(R) in Marketing, now publishers, vol. 11(4), pages 215-301, November.
• Beke, Frank T. & Eggers, Felix & Verhoef, Peter C., 2018. "Consumer Informational Privacy: Current Knowledge and Research Directions," Foundations and Trends(R) in Marketing, now publishers, vol. 11(1), pages 1-71, July.
• Liu, Huan & Lobschat, Lara & Verhoef, Peter C., 2018. "Multichannel Retailing: A Review and Research Agenda," Foundations and Trends(R) in Marketing, now publishers, vol. 12(1), pages 1-79, December.
• Helms McCarty, Sara & Diette, Timothy M. & Holloway, Betsy Bugg, 2018. "How Low Can You Go? An Investigation into Matching Gifts in Fundraising," Review of Behavioral Economics, now publishers, vol. 5(1), pages 23-37, March.
• Luiela Magdalena Csorba & Valentin Burca & Sergiu Rusu, 2018. "The Controversial Behavior Of Romanian Consumers Regarding The Safety Of Flu Shot Immunization," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 86-112, March.
• Hector Gerardo Toledo Rosillo & Violena Hubenova Nencheva, 2018. "Contemporary Marketing Practices in Mexico," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 239-249, June.
• Luiela Magdalena Csorba, 2018. "Dietary Supplements Consumer Protection in a Global Market," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 549-565, December.
• Mihaela Mihaylova, 2018. "Direct Marketing and its Associated Approaches," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 107-113, April.
• Lukáš Kakalejč & Jozef Bucko & Paulo A. A. Resende & Martina Ferencova, 2018. "Multichannel Marketing Attribution Using Markov Chains," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 7(1), pages 49-60, February.
• Avinash Pawar, 2018. "Study on Employer Branding in IT Companies: The Indian Scenario," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 7(3), pages 162-171, September.
• Perju-Mitran Alexandra, 2018. "Level of Education Influences in Modelling Social Media Marketing Message Reactions," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 01-2.
• Perju-Mitran Alexandra, 2018. "Level of Education Influences in Modelling Social Media Marketing Message Reactions," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 01, March.
• Adéla Chromčáková & Halina Starzyczná, 2018. "Řízení vztahů se zákazníky CRM," Working Papers 0047, Silesian University, School of Business Administration.
• Michal Stoklasa & Eva Pitrunová, 2018. "Past and Future Research Trends of Regional Brands with Accent to Technology," Working Papers 0051, Silesian University, School of Business Administration.
• Radka Kubalová & Martin Klepek, 2018. "Aplikace behaviorální ekonomie v marketingovém mixu," Working Papers 0058, Silesian University, School of Business Administration.
• Nela Steliac & Dumitru Steliac, 2018. "Who Destroys Our Spiritual Christmas?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 132-141, July.
• Olimpia Ban & Luminita Seres, 2018. "Positioning The Offer Of Four Stars Hotel From Felix Spa Between Balneo And Wellness Tourism," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 15-24, July.
• Corneliu Bente, 2018. "Customer Satisfatction With Bank Services," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 155-161, July.
• Ana Valentina Ruse & Maria Adelina Cristea & Victor-George Constantinescu, 2018. "Too Much Drug Advertising? A Qualitative Perspective Of Romanian Pharmaceutical Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 479-486, July.
• Claudiu CHIRIAC & Gheorghe HURDUZEU & Andreea-Alexandra CHIRIAC (ROSCA) & Ioana-Coralia ZAVERA, 2018. "Mobile Payments And Emerging Technologies," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 129-139, December.
• Claudiu Chiriac & Gheorghe Hurduzeu & Andreea-Alexandra Chiriac (Rosca) & Ioana-Coralia Zavera, 2018. "Mobile Payments And Major Shifts In Consumer Behaviour," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 3(1), pages 76-83, March.
• Timothy J Richards & Celine Bonnet & Zohra Bouamra-Mechemache, 2018. "Complementarity and bargaining power," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 45(3), pages 297-331.
  • Bonnet, Céline & Bouamra-Mechemache, Zohra & Richards, Timothy J., 2017. "Complementarity and Bargaining Power," TSE Working Papers 16-772, Toulouse School of Economics (TSE).
  • Richards, Timothy J. & Bonnet, Celine & Bouamra-Mechemache, Zohra, 2017. "Complementarity and Bargaining Power," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258022, Agricultural and Applied Economics Association.
• Jugănaru Mariana, 2018. "A Method for Shaping the Tourism Profile of the EU Countries According to the Structure of Tourist Expenditures in 2016," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 177-181, July.
• Stanciu Anca Cristina & Condrea Elena, 2018. "The Quality of Luxury versus the Luxury of Quality," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 260-263, July.
• Dinu Gabriel & Dinu Loredana, 2018. "The Influence of Social Groups on Consumer Behavior Online in the Resita City Population," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 289-292, July.
• Jugănaru Ion DănuÈ›, 2018. "Using the Factor Analysis Method to Shape the Tourist Profile of Several European Countries by the Age Group of Tourists," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 303-308, July.
• Jugănaru Ion DănuÈ›, 2018. "Analysis on the Distribution of Resident Tourists from 29 European Countries, by Age Groups, in 2016, using the Factor Analysis Method," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 309-314, July.
• Jugănaru Mariana, 2018. "Comparative Study on the Distribution of the Categories of Expenditures Made by Resident Tourists in the EU Countries in 2016," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 315-319, July.
• Merlă Vladimir, 2018. "A Decade of Active Political Marketing on Social Media," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 326-330, July.
• Merlă Vladimir, 2018. "Political Marketing’s Influence on Intra-Party Democracy," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 331-335, July.
• Negoiță Olivia Doina & Purcărea Anca Alexandra & Popescu Mirona Ana-Maria, 2018. "Predictors of Companies Preferences for Adopting a Proposed Marketing Strategy," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 348-352, July.
• Negoiță Olivia Doina & Purcărea Anca Alexandra & Popescu Mirona Ana-Maria, 2018. "A Model for Relational Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 353-357, July.
• Popovici Veronica & Muhcină Silvia & Popovici Alina Lavinia, 2018. "Traditional versus Online Marketing for B2B Organizations: Where the Line Blurs," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 382-387, July.
• Zaif Alexandra & Alina Elena Cerchia, 2018. "The Influence of Brand Awareness and Other Dimensions of Brand Equity in Consumer`s Behaviour: The „Affordable Luxury†Strategy," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 422-427, July.
• Vladimir Merlă, 2018. "Political Parties in the Global Context," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 162-166, December.
• Băltescu CodruÈ›a Adina & BoÈ™cor Dana, 2018. "M-Devices` Use For Purchasing Tourism Products by the Young Generation," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 194-198, December.
• Iancu Eugenia & Burciu Aurel, 2018. "The Evolution of International Electronic Business," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 27-31, December.
• Manolică Adriana & Roman Teodora & Cojocaru Francesca, 2018. "Green by Choice: Is Becoming a Vegetarian a Green Statement?," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 483-488, December.
• Sorescu Florin, 2018. "Current Trends in Shipping and Port Marketing Research," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 53-58, December.
• Nuria Puente Dominguez, 2018. "Análisis de la calidad de la experiencia en e-food a través de los test de usabilidad," DOCFRADIS Working Papers 1801, Catedra Fundación Ramón Areces de Distribución Comercial, revised Mar 2018.
• Claes Fornell & Paul Damien & Marcin Kacperczyk & Michel Wedel, 2018. "Does Aggregate Buyer Satisfaction affect Household Consumption Growth?," DOCFRADIS Working Papers 1802, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jun 2018.
• Consejo Editorial Colección DOCFRADIS, 2018. "Editorial - Publicación del DOCFRADIS número 50," DOCFRADIS Working Papers 1802a, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jun 2018.
• Carmen Berne Manero & María Gómez Campillo & Mercedes Marzo Navarro, 2018. "El proceso de compra de las reservas turísticas online. Variables implicadas y revisión de los modelos de medida," DOCFRADIS Working Papers 1804, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jul 2018.
• Susana Sanz Velasco & Carmen García García & Jesús Rodríguez Barroso & Estefanía Morales Crespo, 2018. "Efecto de la personalidad de tienda y el género del consumidor sobre la lealtad hacia las tiendas," DOCFRADIS Working Papers 1806, Catedra Fundación Ramón Areces de Distribución Comercial, revised Oct 2018.
• Ramírez-Hurtado, José M. & Quattrociocchi, Bernardino, 2018. "Multi-Sectoral Analysis of Strategic Groups in Franchising: A Study in Italy || Análisis multisectorial de grupos estratégicos en franquicias: un estudio en Italia," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 25(1), pages 318-334, Junio.
• Ho Dinh Phi & Long Phan Thanh & Bang Nguyen Viet, 2018. "Effects of service quality on customer satisfaction and customer loyalty: A case of 4- and 5-star hotels in Ho Chi Minh City, Vietnam," Business and Economic Horizons (BEH), Prague Development Center, vol. 14(3), pages 437-450, June.
• Sonthaya Sampaothong, 2018. "Brand loyalty for domestic and global brands: A case of Thai fast-moving consumer goods," Business and Economic Horizons (BEH), Prague Development Center, vol. 14(3), pages 615-625, June.
• Dominik Gutt, 2018. "In the Eye of the Beholder? Empirically Decomposing Different Economic Implications of the Online Rating Variance," Working Papers Dissertations 40, Paderborn University, Faculty of Business Administration and Economics.
• Dominik Gutt & Philipp Herrmann & Mohammad S. Rahman, 2018. "Crowd-Driven Competitive Intelligence: Understanding the Relationship Between Local Market Competition and Online Rating Distributions," Working Papers Dissertations 41, Paderborn University, Faculty of Business Administration and Economics.
• Jürgen Neumann & Dominik Gutt & Dennis Kundisch, 2018. "A Homeowner’s Guide to Airbnb: Theory and Empirical Evidence for Optimal Pricing Conditional on Online Ratings," Working Papers Dissertations 43, Paderborn University, Faculty of Business Administration and Economics.
• Jürgen Neumann & Dominik Gutt & Dennis Kundisch, 2018. "The Traveling Reviewer Problem – Exploring the Relationship between Offline Locations and Online Rating Behavior," Working Papers Dissertations 44, Paderborn University, Faculty of Business Administration and Economics.
• Karol Flisikowski & Wioleta Kucharska, 2018. "The condition of economies. Do most valuable global brands matter?," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, vol. 13(2), pages 251-264, June.
• Eva Tomaskova & Lucie Kanovska & Josef Bednar, 2018. "Synergy of interfunctional cooperation and services in companies producing electrical equipment and electronic components in the Czech Republic: pilot study," Oeconomia Copernicana, Institute of Economic Research, vol. 9(3), pages 441-459, September.
• Wojciech Idzikowski & Igor Perechuda, 2018. "Agile approach in a transforming organization, a descriptive study of chosen Polish companies with rapid revenue growth," Oeconomia Copernicana, Institute of Economic Research, vol. 9(3), pages 461-475, September.
• Danuta Szwajca, 2018. "Relationship between corporate image and corporate reputation in Polish banking sector," Oeconomia Copernicana, Institute of Economic Research, vol. 9(3), pages 493-509, September.
• Elżbieta Karaś, 2018. "The Online Consumers’ Recommendations," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 18(1), pages 103-112.
• Szilárd Székely & Adriana Benedek & Lucian-Ionel Cioca, 2018. "Quality Supplier Response to Industrial Procurement Behaviour on the South East European Metal Distribution Market," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 18(1), pages 239-248.
• Codruţa Dura, 2018. "Completely Randomized Design of a Marketing Experiment," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 18(1), pages 67-76.
• Anca Jarmila Guţă, 2018. "The Importance of Value Analysis in Establishment of Market Performances of a Product," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 18(1), pages 85-94.
• Cristian Ilioni, 2018. "Management System in Performance Sport," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 18(1), pages 95-102.
• Gul'nara Chernobaeva & Zhanna Nurmaganbetova, 2018. "Маркетинговое Сопровождение Социальных Проектов На Рынке Услуг Физической Культуры И Спорта [Marketing Support of Social Projects in the Market of Physical Education and Sports]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 4(9), pages 2020-2024, September.
• Kekezi, Ana, 2018. "Cool media approach to enhance domestic tourism in developing countries. (Albania)," MPRA Paper 121331, University Library of Munich, Germany.
• Ali, Mazhar & Ahmed, Masood, 2018. "Determinants of students’ loyalty to university: A service-based approach," MPRA Paper 84352, University Library of Munich, Germany.
• Morone, Andrea & Nemore, Francesco & Schirone, Dario Antonio, 2018. "Sales impact of servicescape's rational stimuli: A natural experiment," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 256-262.
  • Morone, Andrea & Nemore, Francesco & Schirone, Dario Antonio, 2018. "Sales impact of servicescape's rational stimuli: a natural experiment," MPRA Paper 85042, University Library of Munich, Germany.
• Morone, Andrea & Nemore, Francesco & Schirone, Dario Antonio, 2018. "Sales impact of servicescape’s emotional and rational stimuli: a survey study," MPRA Paper 85112, University Library of Munich, Germany.
  • Morone, Andrea & Nemore, Francesco & Schirone, Dario Antonio, 2018. "Sales impact of servicescape's emotional and rational stimuli: a survey study," MPRA Paper 85043, University Library of Munich, Germany.
  • Andrea Morone & Francesco Nemore & Dario, Antonio Schirone, 2018. "Sales impact of servicescape’s emotional and rational stimuli: a survey study," EERI Research Paper Series EERI RP 2018/02, Economics and Econometrics Research Institute (EERI), Brussels.
• Radu, Emilia, 2018. "Influența surselor de informare asupra comportamentului consumatorului [Influence of online information sources on consumer’s behaviour]," MPRA Paper 86858, University Library of Munich, Germany.
• Goslar, Alex, 2018. "Marketing Chapter 3," MPRA Paper 87080, University Library of Munich, Germany, revised 20 Apr 2018.
• Shakaib Farid, Dania & Ali, Mazhar, 2018. "Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 5(1), pages 31-43.
  • Farid, Dania Shakaib & Ali, Mazhar, 2018. "Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country," MPRA Paper 87401, University Library of Munich, Germany.
• Fotiadis, Anestis, 2018. "Modelling wedding marketing strategies: An fsQCA Analysis," MPRA Paper 88249, University Library of Munich, Germany.
• Jing‐Lin Duanmu & Maoliang Bu & Russell Pittman, 2018. "Does market competition dampen environmental performance? Evidence from China," Strategic Management Journal, Wiley Blackwell, vol. 39(11), pages 3006-3030, November.
  • Duanmu, Jing-Lin & Bu, Maoliang & Pittman, Russell, 2018. "Does Market Competition Dampen Environmental Performance? Evidence from China," MPRA Paper 88378, University Library of Munich, Germany.
• Mensah, Ishmael & Dei Mensah, Rebecca, 2018. "Effects of Service Quality and Customer Satisfaction on Repurchase Intention in Restaurants on University of Cape Coast Campus," MPRA Paper 88449, University Library of Munich, Germany.
• Balakrishnan, VN & Mohamad Khan, Jamal Khan, 2018. "Influential Factors of Competitive Advantage Progression on SME Third-Party Logistics in Selangor Malaysia," MPRA Paper 89091, University Library of Munich, Germany.
• Khalid, Muneeba & Siddiqui, Dr.Danish Ahmed, 2018. "Impact of celebrity endorsement on consumer buying behavior towards beauty soap in Karachi city," MPRA Paper 89161, University Library of Munich, Germany, revised 17 Sep 2018.
• Yuksekbilgili, Zeki, 2018. "Sport eFANgelism Demographics," MPRA Paper 91249, University Library of Munich, Germany.
• Ahsina, Khalifa & Ettahir, Noura & Moussalih, Abdellah, 2018. "Le city branding comme moteur de développement pour le Maroc ? Cas de la ville de Dakhla [City branding as a development engine for Morocco? Case of the city of Dakhla]," MPRA Paper 91260, University Library of Munich, Germany, revised 26 Mar 2018.
• Soomro, Yasir Ali, 2018. "Does subliminal advertisement affect consumer behavior? An exploratory comparative analysis between marketing and non-marketing professionals," MPRA Paper 92124, University Library of Munich, Germany.
• Amin, Mat & Hamdan, Hamdan & Yani, Ahmad, 2018. "Pengaruh Kualitas Layanan, Kebijakan Harga Dan Promosi Terhadap Keputusan Konsumen Serta Dampaknya Pada Kepuasan Konsumen [The Effect Of Service Quality, Price And Promotion Policy On Consumer Deci," MPRA Paper 92158, University Library of Munich, Germany.
• Jaelani, Ali Musthohir & Juhari, Juhari, 2018. "Pengaruh Atribut Produk, Promosi Dan Kesadaran Merek Terhadap Keputusan Pembelian Sepeda Motor Honda Pcx [The Effect Of Product, Promotion, And Brand Awareness Attractions On Honda Pcx Motorcycle D," MPRA Paper 92161, University Library of Munich, Germany.
• Sugito, Sugito & Lubis, Arlina Nurbaity & Rini, Endang Sulistya & Absah, Yeni, 2018. "Influence of reference group indicators to the image of modern retail (case in Indonesia)," MPRA Paper 92356, University Library of Munich, Germany.
• Syahputra, S, 2018. "Impact Of Sales Management Control Strategy On Sales Perfomance In Life Insurance Sector," MPRA Paper 92764, University Library of Munich, Germany.
• Pelau, Corina & Ene, Irina, 2018. "Consumers’ perception on human-like artificial intelligence devices," MPRA Paper 94617, University Library of Munich, Germany.
• Alam Kazmi, Syed Hasnain & Zaman, Syed Imran & Wahab, Abdul & Yan, Kou, 2018. "Rise of Digital Media to Triumph Brand Loyalty," MPRA Paper 96033, University Library of Munich, Germany.
• Christou, Evangelos & Chatzigeorgiou, Chryssoula & Simeli, Ioanna, 2018. "Destination branding and visitor loyalty: The case of agrotourism," MPRA Paper 98791, University Library of Munich, Germany.
• Antoniadis, Konstantinos & Grougiou, Vasiliki & Zafiropoulos, Kostas & Vrana, Vasiliki & Theocharidis, Anastasios Ioannis, 2018. "The use of Facebook and Twitter by DMOs in Europe," MPRA Paper 98936, University Library of Munich, Germany.
• Soulidou, Afroditi K. & Karavasilis, George I. & Vrana, Vasiliki G. & Kehris, Evangelos C. & Theocharidis, Anastasios-Ioannis T. & Azaria, Alberto H., 2018. "Factors affecting hotel selection: Greek customers' perception," MPRA Paper 98937, University Library of Munich, Germany.
• Papageorgiou, Panagiotis & Papagianni, Efthimia, 2018. "Cultural diplomacy and its contribution to management of tourism destination image and identity," MPRA Paper 99031, University Library of Munich, Germany, revised 07 Feb 2020.
• Vitouladiti, Ourania & Ntaka, Alexandra & Sarantakou, Efthymia, 2018. "Evaluating Athens as a city-break destination: A marketing management approach in tourism and travel," MPRA Paper 99033, University Library of Munich, Germany.
• Dimitiradis, Efstathios D. & Kamenidou, Irene & Mamalis, Spyridon & Bara, Evangelia - Zoi, 2018. "The mediating effect of environmental policy on the relationship between satisfaction and loyalty in the hotel industry," MPRA Paper 99409, University Library of Munich, Germany.
• Otakar Nemec & Zuzana Wroblowska, 2018. "Requirements for applicants for the position of “product manager” in the USA," ACTA VSFS, University of Finance and Administration, vol. 12(2), pages 125-139.
• Květa Olšanová & Gina Gook & Marija Zlatić, 2018. "Influence of Luxury Companies' Corporate Social Responsibility Activities on Consumer Purchase Intention: Development of a Theoretical Framework," Central European Business Review, Prague University of Economics and Business, vol. 2018(3), pages 1-25.
• Dina Lončarić & Marina Perišić Prodan & Lidija Bagarić, 2018. "The Relationship Between Tourism Experience Co-Creation, Life Satisfaction and Behavioural Intentions," Central European Business Review, Prague University of Economics and Business, vol. 2018(4), pages 1-14.
• Katarzyna Żyminkowska, 2018. "Hedonic and Utilitarian Drivers of Customer Engagement," Central European Business Review, Prague University of Economics and Business, vol. 2018(4), pages 15-33.
• Ladislav Tyll & Mohit Srivastava & Florián Brezina, 2018. "An Overview of German Centers of Corporate Dominance and Motives for Corporate Headquarters Relocation," Central European Business Review, Prague University of Economics and Business, vol. 2018(4), pages 61-79.
• TANASE, George Cosmin, 2018. "Artificial Intelligence: Optimizing the Experience of Digital Marketing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(1), pages 24-28, March.
• PURCAREA, Theodor, 2018. "Conversational Commerce, New Marketing Tactics, CX, Loyalty and Emotions," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(1), pages 30-39, March.
• TANASE, George Cosmin, 2018. "Responding to Customer Behaviour in Real Time: From Campaign Management to Marketing Automation," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(2), pages 25-29, June.
• PURCAREA, Theodor, 2018. "Retail digital marketing strategies," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(2), pages 30-40, June.
• TANASE, George Cosmin, 2018. "Retail Therapy as a Behavioral Act of the Modern Consumer," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(3), pages 29-33, September.
• PURCAREA, Theodor, 2018. "The Future of Retail Impacted by the Smart Phygital Era," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(3), pages 34-46, September.
• TANASE, George Cosmin, 2018. "The Visual Design Influence on Customer Perceptions of Online Assortments," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(4), pages 26-30, December.
• PURCAREA, Theodor, 2018. "Driving Competitive Advantage for Supply Chains by Delivering Relevant and Personal Customer Engagement," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(4), pages 31-44, December.
• Srðan Šapiæ & Milan Kociæ & Jovana Filipoviæ, 2018. "Brand and consumer characteristics as drivers of behaviour towards global and local brands," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 36(2), pages 619-645.
• Khandakar, Md. Shariful Alam & Bhuiyan, Md. Rakib Uddin & Siddika, Humaira, 2018. "Customers’ Expectation towards Online Marketing: A Study on Some Economic Zone in Bangladesh," American Journal of Trade and Policy, Asian Business Consortium, vol. 5(1), pages 7-14.
• Gümüş, Rojan, 2018. "Marketing Practices in Health Sector: A Literature Review," Bulletin of Economic Theory and Analysis, BETA Journals, vol. 3(4), pages 217-235, December.
• Kurtoglu, Ramazan & Ozboluk, Tugba, 2018. "An Investigation on University Students’ Emoji Usage and Their Attitudes Toward Brands Using Emoji," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 9(3), pages 697-713, July.
• Avcilar, Mutlu Yuksel & Kulter Demirgunes, Banu & Yenilmez, Gulhan, 2018. "The Effects of In-App Mobile Ads Types on The Attitude Towards and Acceptance of Ads," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 9(4), pages 923-943, October.
• Ozsacmaci, Bulent, 2018. "The Mediation Effect of Green Marketing Activities on Green Brand Awareness and Consumer Purchase Intention," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 9(4), pages 945-960, October.
• Subhan, Muhamad, 2018. "Strategi Pemasaran Syari’ah pada BMT Al-Amanah dalam Meningkatkan Modal dan Penyaluran Pembiayaan," EkBis: Jurnal Ekonomi dan Bisnis, UIN Sunan Kalijaga Yogyakarta, vol. 2(1), pages 96-113, April.
• Waseem, Hafsa & Sultana, Sobia, 2018. "The Role of Visual Merchandising in Impulse Buying Behavior: An exploration from the lens of young adult consumers," Sukkur IBA Journal of Management and Business, Sukkur IBA University, vol. 5(1), pages 85-99, Jan-June.
• Shaikh, Imran Mehboob & Noordin, Kamaruzaman & Alsharief, Ahmed, 2018. "Factors Influencing Customers’ Acceptance Towards Diminishing Partnership Home Financing: A Study of Pakistan," Islamic Economic Studies, The Islamic Research and Training Institute (IRTI), vol. 26, pages 63-86.
• Carrillo, Miriam & Gonzalez-Sparks, Alicia & U. Salcedo, Nestor, 2018. "Social power of preadolescent children on influence in their mothers’ purchasing behavior Initial study in Peruvian toy stores," Journal of Economics, Finance and Administrative Science, Universidad ESAN, vol. 23(45), pages 150-166.
• Baptista, Nuno & Matos, Nelson, 2018. "Analysing Destination Image From A Consumer Behaviour Perspective," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 6(3), pages 226-236.
• Antunes, Nuno & Ramos, Célia & Sousa, Carlos, 2018. "Who Are The Tourists Sharing Content On Social Media? Behaviour And Characteristics," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 6(3), pages 237-257.
• Palos-Sanchez, Pedro & Saura, Jose Ramon & Reyes-Menendez, Ana & Esquivel, Ivonne Vásquez, 2018. "Users Acceptance Of Location-Based Marketing Apps In Tourism Sector: An Exploratory Analysis," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 6(3), pages 258-270.
• Gonçalves, Joana & Guerreiro, Manuela & Mendes, Júlio & Pereira, Luís, 2018. "Events Brand Personality: Insights From Music Festivals In Portugal," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 6(3), pages 326-343.
• Mihaela Eleonora CONSTANTINESCU & Cristina BALACEANU & Valentina ZAHARIA & Gheorghe MARINESCU, 2018. "Marketing Between Big Data and Behavioral Sciences," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, vol. 1(1), pages 437-441, April.
• Mersid POTURAK & Merve TURKYILMAZ, 2018. "The Impact of eWOM in Social Media on Consumer Purchase Decisions: A Comparative Study between Romanian and Bosnian Consumers," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 3(2), pages 138-160, December.
• Pavol KRAL & Katarina JANOSKOVA & Tomas KLIESTIK, 2018. "Key Determinants Of The Public Transport User’S Satisfaction," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, vol. 2018(31), pages 36-51, December.
• Ruxandra-Irina POPESCU & Razvan-Andrei CORBO? & Ovidiu-Iulian BUNEA, 2018. "Selling Cultural Organizations – A Case Study On Client’S Perception Of The Cultural Activity Of The Calea Victoriei Foundation," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, vol. 2018(31), pages 81-96, December.
• Gheorghe MINCULETE & Polixenia OLAR, 2018. "Functional Approaches to Scor Model in the Supply Chain Management Processes (Part I)," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 19(2), pages 136-144, May.
• Radojko LUKIC, 2018. "The Analysis of the Operative Profit Margin of Trade Companies in Serbia," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 19(5), pages 458-475, December.
• Chi-Lin Yang & Tsai-Yin Lin & Chien-Wei Chen & Min-Hsien Chiang, 2018. "Information and timing of new product preannouncement and firm value," Australian Journal of Management, Australian School of Business, vol. 43(1), pages 111-131, February.
• Daniela Varvaruc & Mirela Stoican & Adina Camarda, 2018. "The importance of cross-border regions and trends in tourism development in the Danube-Cris-Mures-Tisa EuroregionSystems to manage the efficiency of public transport of people through indicators and r," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, vol. 7(1), pages 1-10, April.
• Mirela Stoican & Daniela Varvaruc & Adina Camarda, 2018. "The Romanian rural tourism. Actuality and perspectives in the context of innovation economy," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, vol. 7(2), pages 1-9, August.
• Ça?atan Ta?k?n & Dilek Ta?k?n & Ahmet Akif Karadamar & Onur Öztürk, 2018. "The Influence Of Trust On Social Commerce Intent Of Instagram Users," Proceedings of International Academic Conferences 6408760, International Institute of Social and Economic Sciences.
• Ça?atan Ta?k?n & Dilek Ta?k?n, 2018. "Exploring The Influence Of Demographic Characteristics On The Satisfaction Of Call Center Customers," Proceedings of International Academic Conferences 6408769, International Institute of Social and Economic Sciences.
• Supeecha Panichpathom & Yongyuth Suphotgamkul, 2018. "Using Importance-Performance Analysis (Ipa) To Evaluate Factors Affecting The Living In Elderly Condominium," Proceedings of International Academic Conferences 6508956, International Institute of Social and Economic Sciences.
• Cheng-Feng Cheng & Yi-Ju Cheng, 2018. "Exploring adoption intention in 3D printing market based on asymmetric thinking in data analysis," Proceedings of International Academic Conferences 6509009, International Institute of Social and Economic Sciences.
• M.L.Sawika Unahanandh & Teerayout Wattanasupachoke & Pimmanee Rattanawicha & Puripant Ruchikachorn, 2018. "The Study Of Brand Logo Features: Comparisons Between Fast Moving Consumer Products And Durable Products," Proceedings of International Academic Conferences 6509698, International Institute of Social and Economic Sciences.
• Nichaya Suntornpithug & Susan King, 2018. "Investigating Perceptions of U.S. Millennial Buyers Versus Non-Buyers of Green Consumer Packaged Goods (CPG) across Product Categories," Proceedings of International Academic Conferences 6509797, International Institute of Social and Economic Sciences.
• Christine De Meyer-Heydenrych & Nicole Cunningham, 2018. "Factors influencing consumers? decision about which international clothing retailer to purchase from: A South African value and image perspective," Proceedings of International Academic Conferences 6710019, International Institute of Social and Economic Sciences.
• Lucie Povolná, 2018. "Business cycle survey and B2B buying decision," Proceedings of International Academic Conferences 7009949, International Institute of Social and Economic Sciences.
• Chonlada Sajjanit & Ruth Banomyong, 2018. "Customer-oriented reverse logistics and customer satisfaction on product returns," Proceedings of International Academic Conferences 7208784, International Institute of Social and Economic Sciences.
• Songporn Hansanti & Daoroong Aiyadech & Wilawan Somsuk, 2018. "The relationship between marketing mix and buying decision process on the online shopping in Thailand," Proceedings of International Academic Conferences 7208830, International Institute of Social and Economic Sciences.
• Chuenjit Changchenkit, 2018. "The Social Media Exposure and Online Clothes Buying Behavior in Thailand," Proceedings of International Academic Conferences 7208896, International Institute of Social and Economic Sciences.
• Witchayaporn Pinyo & Thirarut Worapishet, 2018. "The Relationship between Customer Loyalty and Marketing Mix Satisfaction of Music Streaming Service," Proceedings of International Academic Conferences 7208910, International Institute of Social and Economic Sciences.
• Nadhakan Shinnaranantana, 2018. "Internet Shopping and Buying Behavior of Baby Boomers in Bangkok, Thailand," Proceedings of International Academic Conferences 7208950, International Institute of Social and Economic Sciences.
• Nadhakan Shinnaranantana, 2018. "Internet Shopping and Buying Behavior of Clothing and accessories by young single consumer in Bangkok, Thailand," Proceedings of International Academic Conferences 7309921, International Institute of Social and Economic Sciences.
• Ekaterine Maglakelidze & Maia Veshaguri & Eka Gegeshidze & Natia Kamushadze, 2018. "Assessment of Benefits Commercial Customers Can Receive from Their Demand Flexibility in the Power Market of Georgia," Proceedings of International Academic Conferences 7310089, International Institute of Social and Economic Sciences.
• Joanna Douat & Mateus Ponchio, 2018. "What influences most on anchoring willingness to pay? Consumer self-confidence and hedonic-utilitarian consumption as underlying factors for price-anchoring susceptibility," Proceedings of International Academic Conferences 7310340, International Institute of Social and Economic Sciences.
• Eduardo Fernando Terán Yépez & Luna Santos Roldán, 2018. "Toward International Market Selection: A Practical Tool To Select The Most Appropriate Export Market," Proceedings of International Academic Conferences 7508501, International Institute of Social and Economic Sciences.
• Jana Kliestikova & Anna Krizanova & Maria Kovacova, 2018. "Old McDonald's had a brand?: How traditional brands lose their breath," Proceedings of International Academic Conferences 7508681, International Institute of Social and Economic Sciences.
• Edwin Theron, 2018. "Managing commitment in the personal care service industry: the special case of hairdressing services," Proceedings of International Academic Conferences 8108961, International Institute of Social and Economic Sciences.
• Edwin Theron, 2018. "Creating An Environment Conducive For Developing Customer Commitment: Does Shock Intensity Make A Difference?," Proceedings of International Academic Conferences 8109841, International Institute of Social and Economic Sciences.
• Marko Van Deventer, 2018. "Validating a utility and trust in mobile banking scale in the South African context," Proceedings of Business and Management Conferences 6809984, International Institute of Social and Economic Sciences.
• Heleneze Lues & Marko van Deventer, 2018. "Exploring the factors that influence Generation Y students? attitudes towards university websites," Proceedings of Business and Management Conferences 6810100, International Institute of Social and Economic Sciences.
• Christine De Meyer-Heydenrych & Beate Stiehler-Mulder, 2018. "Universities As Systems: Exploring The Lecturers? Experience," Proceedings of Business and Management Conferences 6810220, International Institute of Social and Economic Sciences.
• Michal Buszko & Dorota Krupa & Malwina Chojnacka, 2018. "Bank products and services for children, youths and young adults: features, models, customization," Proceedings of Business and Management Conferences 6810238, International Institute of Social and Economic Sciences.
• Tomas Chlopcik, 2018. "Automotive industry in the Visegrad Group," Proceedings of Business and Management Conferences 7609572, International Institute of Social and Economic Sciences.
• Vjosa Fejza & Hykmete Bajrami & Ramiz Livoreka, 2018. "Customer Behavior in Commercial Banks of Kosovo," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 6(2), pages 17-35, November.
• Borsali Awicha Amina & Benhabib Abderrezak, 2018. "Nostalgia and Culture: The Relationship Between Indicators of Acculturation and Nostalgia," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(7), pages 28-47.
• Peter Misiani Mwencha & Stephen Makau Muathe, 2018. "Customers’ Perceptions as an Antecedent of Satisfaction with Online Retailing Services," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(7), pages 4-27.
• Grace Shalini A/P Radhakrishnan & Abdul Basit & Zubair Hassan, 2018. "The Impact of Social Media Usage on Employee and Organization Performance: A Study on Social Media Tools Used by an IT Multinational in Malaysia," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(7), pages 48-65.
• Versavel Tecleab Haile, 2018. "Gender as a Factor in the Physician and Patient Interaction: From the Service Quality Perspective," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(8), pages 21-32.
• Bogdan Anastasiei & Ana Raluca Chiosa, 2018. "Antecedents of Word-of-Mouth Communication and Purchase Intention on Facebook," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(8), pages 33-45.
• Andranik Muradyan, 2018. "Assessment of the Attractiveness of Foreign Markets– A Case Study. Comparison of Armenia and Poland," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(8), pages 4-20.
• Per Kristav & Izabelle Bäckström & Axel Nordin & Anders Warell & Olaf Diegel, 2018. "A common assumption in product value literature is that authenticity is what contemporary consumers value the most. However, as this paper illustrates, the meaning of authenticity is unclear, and the ," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(8), pages 46-65.
• Katarzyna Dziewanowska & Rose Quan & Alison Pearce, 2018. "Innovation and the Education of Managers in Technical Universities (Innowacje a ksztalcenie menedzerów w uczelniach technicznych)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 16(77), pages 43-62.
• Timo Airaksinen, 2018. "The Entrepreneur and the Customers: a Quiet Conflict (Przedsiebiorca i klient: ukryty konflikt)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 16(80), pages 52-67.
• Yumei Yang & Davide Secchi & Fabian Homberg, 2018. "Triggers and Damages of Organizational Defensive Routines (Przyczyny i negatywne skutki stosowania praktyk obronnych w organizacjach)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 16(80), pages 85-103.
• Barbara Drapala, 2018. "Creative Corporate Communication in Social Media – How to Effectively Build Relations and Receive High Quality Resumes From Younger Generations (Kreatywna komunikacja korporacyjna w mediach spolecznos," Research Reports, University of Warsaw, Faculty of Management, vol. 2(29), pages 131-146.
• Neviana Krasteva, 2018. "Is There A Global Consumer," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, vol. 15(1), pages 59-74, June.
• Carmela Milano & Sandra Rothenberger, 2018. "Democratization or Vulgarization - The Impact of Facebook on Cultural Capital," Working Papers CEB 18-011, ULB -- Universite Libre de Bruxelles.
• Rocsana Bucea-Manea-Tonis & Elena Gurgu, 2018. "Common Mistakes in Social Media. A Case Study on a Non-Profit Company," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 7(3), pages 32-48, September.
• Pravesh Kumar Padamwar & Jagrook Dawra & Vinay Kumar Kalakbandi, 2018. "Range effect on extremeness aversion," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 45(4), pages 345-355, December.
• Benedikt Berger, 2018. "Commerce-oriented revenue models for content providers: an experimental study of commerciality’s effect on credibility," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(1), pages 93-109, February.
• Harry Bouwman & Jukka Heikkilä & Marikka Heikkilä & Carlo Leopold & Timber Haaker, 2018. "Achieving agility using business model stress testing," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(2), pages 149-162, May.
• Joel Mero (Järvinen), 2018. "The effects of two-way communication and chat service usage on consumer attitudes in the e-commerce retailing sector," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(2), pages 205-217, May.
• Konstantin Hopf & Mariya Sodenkamp & Thorsten Staake, 2018. "Enhancing energy efficiency in the residential sector with smart meter data analytics," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(4), pages 453-473, November.
• Massoud Moslehpour & Wing-Keung Wong & Yi Hsin Lin & Thi Huyen Nguyen, 2018. "Top purchase intention priorities of Vietnamese low cost carrier passengers: expectations and satisfaction," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 8(4), pages 371-389, December.
• Mohammad Nurunnabi & Yazeed Alfakhri & Demah H. Alfakhri, 2018. "Consumer perceptions and corporate social responsibility: what we know so far," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(2), pages 161-187, June.
• Christoph Laubert & Ingmar Geiger, 2018. "Disentangling complexity: how negotiators identify and handle issue-based complexity in business-to-business negotiation," Journal of Business Economics, Springer, vol. 88(9), pages 1061-1103, December.
• Hitoshi Hayakawa & Susumu Imai & Kazuko Nakata, 2018. "Empirical Analysis of Brands: A Survey," The Japanese Economic Review, Springer, vol. 69(3), pages 324-339, September.
• Andrew T. Ching & Masakazu Ishihara, 2018. "Identification of Dynamic Models of Rewards Programme," The Japanese Economic Review, Japanese Economic Association, vol. 69(3), pages 306-323, September.
  • Andrew T. Ching & Masakazu Ishihara, 2018. "Identification of Dynamic Models of Rewards Programme," The Japanese Economic Review, Springer, vol. 69(3), pages 306-323, September.
• Matthew Osborne, 2018. "Frequency Versus Depth: How Changing the Temporal Process of Promotions Impacts Demand for a Storable Good," The Japanese Economic Review, Springer, vol. 69(3), pages 258-283, September.
• Kazuko Kano, 2018. "Consumer Inventory and Demand for Storable Goods: New Evidence from a Consumer Survey," The Japanese Economic Review, Japanese Economic Association, vol. 69(3), pages 284-305, September.
  • Kazuko Kano, 2018. "Consumer Inventory and Demand for Storable Goods: New Evidence from a Consumer Survey," The Japanese Economic Review, Springer, vol. 69(3), pages 284-305, September.
• Mohamed El Hafid & Hasnaa El Assri & Aziz Sair, 2018. "Moroccan Gastronomy as a Key Factor of Tourism Attractiveness in Morocco," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Kathy Velander (ed.), Innovative Approaches to Tourism and Leisure, pages 323-338, Springer.
• Alexios-Patapios Kontis & Sofoklis Skoultsos, 2018. "Enhancing Hospitality Services Through the Engagement of Visitors in Local Gastronomy Experiences: A Marketing Perspective from the Supply-Side," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Kathy Velander (ed.), Innovative Approaches to Tourism and Leisure, pages 339-349, Springer.
• Cristina Fleşeriu & Smaranda Adina Cosma & Marius Bota, 2018. "Cluj-Napoca European Youth Capital: Why to Attend a Major Event," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Kathy Velander (ed.), Innovative Approaches to Tourism and Leisure, pages 89-99, Springer.
• Matthias Ecker-Ehrhardt, 2018. "Self-legitimation in the face of politicization: Why international organizations centralized public communication," The Review of International Organizations, Springer, vol. 13(4), pages 519-546, December.
• Franck Cochoy, 2018. "“Making people buy and eat differently”: lessons from the modernisation of small independent grocery stores in the early twentieth century," Review of Agricultural, Food and Environmental Studies, Springer, vol. 99(1), pages 15-35, June.
• Amin Ansary & Nik M. Hazrul Nik Hashim, 2018. "Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth," Review of Managerial Science, Springer, vol. 12(4), pages 969-1002, October.
• Peter Kenning & Christian Thorun & Lasse Meißner, 2018. "Der Markt für „gute Arbeit“ — eine empirische Analyse [The Market for “Good Labour” — an Empirical Analysis]," Wirtschaftsdienst, Springer;ZBW - Leibniz Information Centre for Economics, vol. 98(6), pages 428-432, June.
• Tadas Limba & Mindaugas Kiškis & Gintarė Gulevičiūtė & Andrius Stasiukynas & Tomas Plėta & Ieva Juozapavičiūtė, 2018. "Model based on qualitative criteria for internet marketing development," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 5(3), pages 618-633, March.
• Vladimír Kubeš & Jan Rančák, 2018. "Sustainability of organization performance via management techniques," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 5(4), pages 1031-1042, June.
• Joanna Morais & Christine Thomas-Agnan & Michel Simioni, 2018. "Using compositional and Dirichlet models for market share regression," Journal of Applied Statistics, Taylor & Francis Journals, vol. 45(9), pages 1670-1689, July.
  • Morais, Joanna & Thomas-Agnan, Christine & Simioni, Michel, 2017. "Using compositional and Dirichlet models for market-share regression," TSE Working Papers 17-804, Toulouse School of Economics (TSE).
• Gerben de Jong & Christiaan Behrens & Hester van Herk & Erik (E.T.) Verhoef, 2018. "Airfares with codeshares: (why) are consumers willing to pay more for products of foreign firms with a domestic partner?," Tinbergen Institute Discussion Papers 18-077/VIII, Tinbergen Institute, revised 28 Feb 2021.
• Morais, Joanna & Thomas-Agnan, Christine & Simioni, Michel, 2018. "Impact of advertizing on brand’s market-shares in the automobile market:: a multi-channel attraction model with competition and carry-over effects," TSE Working Papers 18-878, Toulouse School of Economics (TSE).
• Catalina Martínez & Sarah Parlane, 2018. "On the firms’ decision to hire academic scientists," Working Papers 1801, Instituto de Políticas y Bienes Públicos (IPP), CSIC.
  • Catalina Martínez & Sarah Parlane, 2020. "On the Firms’ Decision to Hire Academic Scientists," Working Papers 201801, School of Economics, University College Dublin.
• Tsakas, Elias & Tsakas, Nikolas, 2021. "Noisy persuasion," Games and Economic Behavior, Elsevier, vol. 130(C), pages 44-61.
  • Elias Tsakas & Nikolas Tsakas, 2018. "Noisy Persuasion," University of Cyprus Working Papers in Economics 11-2018, University of Cyprus Department of Economics.
• Jeffrey E. Harris & Mariana Gerstenblüth & Patricia Triunfo, 2018. "Smokers’ Rational Lexicographic Preferences for Cigarette Package Warnings: A Discrete Choice Experiment with Eye Tracking," Documentos de Trabajo (working papers) 0218, Department of Economics - dECON.
• Natalya Yu. Vlasova & Yelena S. Kulikova, 2018. "Place Marketing in Conditions of the Forming Digital Economy," Journal of New Economy, Ural State University of Economics, vol. 19(3), pages 69-81, June.
• Natalya B. IZAKOVA, 2018. "Measuring Relationship Marketing Productivity in the Industrial Market," Upravlenets, Ural State University of Economics, vol. 9(5), pages 74-84, October.
• Halbheer, Daniel & Bertini, Marco & Buehler, Stefan, 2018. "Consumer Resistance," HEC Research Papers Series 1251, HEC Paris, revised 16 Feb 2018.
  • Bertini, Marco & Buehler, Stefan & Halbheer, Daniel, 2018. "Consumer Resistance," Economics Working Paper Series 1804, University of St. Gallen, School of Economics and Political Science.
• Michele Bonazzi & Andrea Pastore & Francesco Casarin, 2018. "Cultural consumption and the artistic benefit," Working Papers 09, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
• Matteo Giannasi & Francesco Casarin, 2018. "Experimental marketing and the crisis of postmodernism. Problems and perspectives," Working Papers 10, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
• Michele Bonazzi & Francesco Casarin, 2018. "The cultural omnivorousness and the consumption of performing arts," Working Papers 11, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
• Francesca Checchinato & Lala Hu, 2018. "Managing digital marketing strategies in emerging markets: The case of China," Working Papers 12, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
• Tsanko Stefanov, 2018. "Marketing Research on Strategic Management of a Hotel Complex," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 7(1), pages 102-105, October.
• Boycho Boychev, 2018. "Promotion, Personal Sales and Encouragement of Sales - the Main Catalysts of Modern Business," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 7(1), pages 106-114, October.
• Atanaska Reshetkova, 2018. "Òhe Omni-Channel Marketing After the Entry into Force of The General Data Protection Regulation," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 7(1), pages 115-120, October.
• Elitsa Gramatikova, 2018. "Challenges to Digital Marketing in Multi-Screen Environment," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 7(1), pages 56-65, October.
• Violeta Peteva Laskova, 2018. "Strategic Aspects of Consumer Behaviour and Basic Paradigms in Consumer Behaviour Study," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 7(1), pages 78-86, October.
• Penka Goranova, 2018. "Consumer Attitudes in Omni-Channel Marketing," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 7(3), pages 196-202, December.
• Radina Momchilova, 2018. "The Professionalism of Bank Staff as a Key Factor in Customer Migration in Retail Banking," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 7(3), pages 25-36, December.
• Selvet Niyazieva, 2018. "Methods and Metrics for Measuring Happiness," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 7(3), pages 59-70, December.
• Nuryakin & PA Retno Widowati & Fatmawati Indah, 2018. "Network Advantage: Mediating Effect on Business Performance," Scientific Annals of Economics and Business, Sciendo, vol. 65(4), pages 443-457, December.
• Kazlauskienė Asta, 2018. "Industry Specifics and Consumers’ Reactions to Business Crises," Acta Universitatis Sapientiae, Economics and Business, Sciendo, vol. 32(1), pages 5-20, December.
• Hornyák Andrea, 2018. "Components of Financial Literacy of Young People," Acta Universitatis Sapientiae, Economics and Business, Sciendo, vol. 6(1), pages 5-19.
• Brzozowicz Magdalena, 2018. "Hypothetical bias and framing effect in the valuation of private consumer goods," Central European Economic Journal, Sciendo, vol. 5(1), pages 260-269, January.
• Brzozowicz Magdalena, 2018. "Hypothetical bias and framing effect in the valuation of private consumer goods," Central European Economic Journal, Sciendo, vol. 5(52), pages 260-269, January.
• Pásková Martina & Hruška Jan & Zelenka Josef, 2018. "YouTube as an Airlines Marketing Tool," Czech Journal of Tourism, Sciendo, vol. 7(1), pages 45-69, June.
• Doucek Jan & Zelenka Josef, 2018. "New Trends in Geoproducts Development: Železné Hory National Geopark Case Study," Czech Journal of Tourism, Sciendo, vol. 7(2), pages 179-195, December.
• Kicova Eva & Kral Pavol & Janoskova Katarína, 2018. "Proposal for Brand’s Communication Strategy Developed on Customer Segmentation Based on Psychological Factors and Decision-Making Speed in Purchasing: Case of the Automotive Industry," Economics and Culture, Sciendo, vol. 15(1), pages 5-14, June.
• Nadanyiova Margareta & Kliestikova Jana & Kolencik Juraj, 2018. "Sensory Marketing from the Perspective of a Support Tool for Building Brand Value," Economics and Culture, Sciendo, vol. 15(1), pages 96-104, June.
• Gluhović Nikola, 2018. "Factors Influencing the Selection of Retail Chains with Large Purchasing in Bosnia and Herzegovina," Economic Themes, Sciendo, vol. 56(1), pages 35-56, April.
• Zimonjić Velida, 2018. "Examination of Satisfaction Level of Bank Service Customers Using Servqual Model," Economic Themes, Sciendo, vol. 56(4), pages 475-486, December.
• Ene Andreea Bianca, 2018. "Distance Education in Romanian Higher Education," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 9(1), pages 65-70, May.
• Grigorescu Adriana, 2018. "Public Services between the Citizen’s Need and the Possibilities of the Administration," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 9(2), pages 23-34, August.
• Garczarek-Bąk Urszula, 2018. "Explicit and Implicit Factors That Determine Private Labels’ Possible Purchase: Eyetracking and EEG Research," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 54(1), pages 36-49, March.
• Korneta Piotr, 2018. "Net promoter score, growth, and profitability of transportation companies," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 54(2), pages 136-148, June.
• Stępień Beata, 2018. "Snobbish Bandwagoners: Ambiguity of Luxury Goods’ Perception," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 26(1), pages 79-99, March.
• Bartosik-Purgat Małgorzata, 2018. "International Contexts of Social Media and e-WoM Communication in the Customer Decision-Making Process," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 26(2), pages 16-33, June.
• Kowalczuk Jessica, 2018. "The Evolvement of Online Consumer Behavior: The ROPO and Reverse ROPO Effect in Poland and Germany," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 26(3), pages 14-29, September.
• Baran Radosław, 2018. "Characteristics of Cosmetics Brands by Country of Origin According to the Opinion of Polish Consumers," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 26(3), pages 2-13, September.
• Kolomiiets Olga & Krzyżanowska Magdalena & Mazurek Grzegorz, 2018. "Customer Disposition to Value Co-Creation Activities. The Case of the Clothing Industry," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 26(3), pages 30-48, September.
• Soni Sanjay & Govender Krishna, 2018. "The Relationship between Service Quality Dimensions and Brand Equity: Higher Education Students’ Perceptions," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 26(3), pages 71-87, September.
• Kakitek Agata, 2018. "Application of Aaker’s Brand Personality Scale on Human Brands in Surf Sports," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 26(4), pages 11-31, December.
• Hermawan Asep & Yusran Husna Leila & Nugrahanti Asri, 2018. "Exploring the Antecedents and Consequents of Student Experience in Higher Education Settings," Journal of Intercultural Management, Sciendo, vol. 10(1), pages 63-82, March.
• Stępień Beata & Lima Ana Pinto & Hinner Michael, 2018. "Are Millennials a Global Cohort? Evidence from the Luxury Goods Sector," Journal of Intercultural Management, Sciendo, vol. 10(2), pages 139-158, June.
• Poissonnier Hugues, 2018. "Emotional Skills: an Essential Axis of Pedagogical Innovation in the Training of Buyers/Managers of External Resources," Journal of Intercultural Management, Sciendo, vol. 10(3), pages 25-46, September.
• Chui Margaret S. M., 2018. "To Explore the Effectiveness of Digital and Experiential Marketing in Attracting Customer Participation in the Hong Kong Wine and Dine Festival," Nang Yan Business Journal, Sciendo, vol. 6(1), pages 21-46, June.
• Purevdorj Tuul & Silva Susana Costa e, 2018. "What Mongolia Produces that the World Should Know About? Consumers’ Information Processing Mechanisms," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 63(1), pages 73-89, April.
• e Silva Susana Costa & Monteiro Adriana & Duarte Paulo, 2018. "Insights on Consumer Online Purchase Decisions of Women’s Footwear," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 63(2), pages 49-66, August.
• Pelau Corina & Chinie Alexandra Catalina, 2018. "Clusters of Tourism Consumers in Romania," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 28(1), pages 17-34, March.
• Patrick Lloyd-Smith & Ewa Zawojska & Wiktor Adamowicz, 2020. "Moving beyond the Contingent Valuation versus Choice Experiment Debate: Presentation Effects in Stated Preference," Land Economics, University of Wisconsin Press, vol. 96(1), pages 1-24.
  • Patrick Lloyd-Smith & Ewa Zawojska & Wiktor L. Adamowicz, 2018. "Moving beyond the contingent valuation versus choice experiment debate – Presentation effects in stated preference," Working Papers 2018-14, Faculty of Economic Sciences, University of Warsaw.
• Magdalena Brzozowicz, 2018. "Hypothetical bias and framing effect in the valuation of private consumer goods," Working Papers 2018-23, Faculty of Economic Sciences, University of Warsaw.
• Dominique M Hanssens, 2018. "Long-Term Impact of Marketing:A Compendium," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 10704.
• Michael Kamins, 2018. "Marketing Manipulation:A Consumer's Survival Manual," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 10839.
• Wijnand Jongen, 2018. "The End of Online Shopping:The Future of New Retail in an Always Connected World," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11106.
• Dominique M. Hanssens, 2018. "Market Response, Competitive Behavior, and Time-Series Analysis," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 1, pages 1-40, World Scientific Publishing Co. Pte. Ltd..
• Gregory S. Carpenter & Lee G. Cooper & Dominique M. Hanssens & David F. Midgley, 2018. "Modeling Asymmetric Competition," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 2, pages 41-74, World Scientific Publishing Co. Pte. Ltd..
• Keiko Powers & Dominique M. Hanssens & Yih-Ing Hser & M. Douglas Anglin, 2018. "Measuring the Long-Term Effects of Public Policy: The Case of Narcotics Use and Property Crime," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 3, pages 75-105, World Scientific Publishing Co. Pte. Ltd..
• Marnik G. Dekimpe & Dominique M. Hanssens, 2018. "The Persistence of Marketing Effects on Sales," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 4, pages 107-142, World Scientific Publishing Co. Pte. Ltd..
• Marnik G. Dekimpe & Dominique M. Hanssens, 2018. "Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 5, pages 143-186, World Scientific Publishing Co. Pte. Ltd..
• Vincent R. Nijs & Marnik G. Dekimpe & Jan-Benedict E.M. Steenkamps & Dominique M. Hanssens, 2018. "The Category-Demand Effects of Price Promotions," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 6, pages 187-233, World Scientific Publishing Co. Pte. Ltd..
• Koen Pauwels & Dominique M. Hanssens & S. Siddarth, 2018. "The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 7, pages 235-286, World Scientific Publishing Co. Pte. Ltd..
• Koen Pauwels & Jorge Silva-Risso & Shuba Srinivasan & Dominique M. Hanssens, 2018. "New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 8, pages 287-324, World Scientific Publishing Co. Pte. Ltd..
• Jan-Benedict E. M. Steenkamp & Vincent R. Nijs & Dominique M. Hanssens & Marnik G. Dekimpe, 2018. "Competitive Reactions to Advertising and Promotion Attacks," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 9, pages 325-372, World Scientific Publishing Co. Pte. Ltd..
• Koen Pauwels & Dominique M. Hanssens, 2018. "Performance Regimes and Marketing Policy Shifts," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 10, pages 373-426, World Scientific Publishing Co. Pte. Ltd..
• Julian Villanueva & Shijin Yoo & Dominique M. Hanssens, 2018. "The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 11, pages 427-459, World Scientific Publishing Co. Pte. Ltd..
• Shuba Srinivasan & Dominique M. Hanssens, 2018. "Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 12, pages 461-519, World Scientific Publishing Co. Pte. Ltd..
• Amit Joshi & Dominique M. Hanssens, 2018. "The Direct and Indirect Effects of Advertising Spending on Firm Value," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 13, pages 521-556, World Scientific Publishing Co. Pte. Ltd..
• Dominique M. Hanssens & Koen H. Pauwels & Shuba Srinivasan & Marc Vanhuele & Gokhan Yildirim, 2018. "Consumer Attitude Metrics for Guiding Marketing Mix Decisions," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 14, pages 557-600, World Scientific Publishing Co. Pte. Ltd..
• Dominique M. Hanssens & Fang Wang & Xiao-Ping Zhang, 2018. "Performance Growth and Opportunistic Marketing Spending," World Scientific Book Chapters, in: LONG-TERM IMPACT OF MARKETING A Compendium, chapter 15, pages 601-633, World Scientific Publishing Co. Pte. Ltd..
• Michael Kamins, 2018. "The Impact of the Marketing Environment," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 1, pages 1-14, World Scientific Publishing Co. Pte. Ltd..
• Michael Kamins, 2018. "System I Processing," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 2, pages 15-23, World Scientific Publishing Co. Pte. Ltd..
• Michael Kamins, 2018. "Cognitive Biases and System II Processing," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 3, pages 25-55, World Scientific Publishing Co. Pte. Ltd..
• Michael Kamins, 2018. "Social Biases," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 4, pages 57-67, World Scientific Publishing Co. Pte. Ltd..
• Michael Kamins, 2018. "Memory Biases," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 5, pages 69-83, World Scientific Publishing Co. Pte. Ltd..
• Michael Kamins, 2018. "The Problem of Inertia," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 6, pages 85-92, World Scientific Publishing Co. Pte. Ltd..
• Michael Kamins, 2018. "Price and Its Influence Upon Choice," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 7, pages 93-108, World Scientific Publishing Co. Pte. Ltd..
• Michael Kamins, 2018. "Deceptive Products: Consumer Confusion, Secondary Meaning and Dilution," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 8, pages 109-121, World Scientific Publishing Co. Pte. Ltd..
• Michael Kamins, 2018. "Marketing Manipulation by the Drug Companies is Enough to Make You Sick!," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 9, pages 123-138, World Scientific Publishing Co. Pte. Ltd..
• Michael Kamins, 2018. "Selling Tactics That Have the Potential to Deceive," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 10, pages 139-150, World Scientific Publishing Co. Pte. Ltd..
• Michael Kamins, 2018. "Deceptive Advertising and Promotional Techniques," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 11, pages 151-174, World Scientific Publishing Co. Pte. Ltd..
• Michael Kamins, 2018. "Political Advertising and Deception," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 12, pages 175-189, World Scientific Publishing Co. Pte. Ltd..
• Michael Kamins, 2018. "Manipulative Marketing Research from Questionnaire Design to Results," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 13, pages 191-207, World Scientific Publishing Co. Pte. Ltd..
• Michael Kamins, 2018. "Winning Strategies for Online Purchases (eBay, Priceline and StubHub)," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 14, pages 209-224, World Scientific Publishing Co. Pte. Ltd..
• Michael Kamins, 2018. "Wrapping It All Up," World Scientific Book Chapters, in: Marketing Manipulation A Consumer’s Survival Manual, chapter 15, pages 225-232, World Scientific Publishing Co. Pte. Ltd..
• Wijnand Jongen, 2018. "Introduction," World Scientific Book Chapters, in: THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD, chapter 1, pages 6-8, World Scientific Publishing Co. Pte. Ltd..
• Wijnand Jongen, 2018. "The onlification of society," World Scientific Book Chapters, in: THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD, chapter 2, pages 10-24, World Scientific Publishing Co. Pte. Ltd..
• Wijnand Jongen, 2018. "Onlife retail in the smart economy," World Scientific Book Chapters, in: THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD, chapter 3, pages 26-48, World Scientific Publishing Co. Pte. Ltd..
• Wijnand Jongen, 2018. "Consumers in the sharing economy," World Scientific Book Chapters, in: THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD, chapter 4, pages 50-67, World Scientific Publishing Co. Pte. Ltd..
• Wijnand Jongen, 2018. "Sustainable shopping in the circular economy," World Scientific Book Chapters, in: THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD, chapter 5, pages 68-88, World Scientific Publishing Co. Pte. Ltd..
• Wijnand Jongen, 2018. "Winner takes all in the platform economy," World Scientific Book Chapters, in: THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD, chapter 6, pages 90-111, World Scientific Publishing Co. Pte. Ltd..
• Wijnand Jongen, 2018. "Power to the onlife consumer," World Scientific Book Chapters, in: THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD, chapter 7, pages 112-128, World Scientific Publishing Co. Pte. Ltd..
• Wijnand Jongen, 2018. "Orientation: the N=1 effect," World Scientific Book Chapters, in: THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD, chapter 8, pages 130-142, World Scientific Publishing Co. Pte. Ltd..
• Wijnand Jongen, 2018. "Selection: new paradigm of choice," World Scientific Book Chapters, in: THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD, chapter 9, pages 144-159, World Scientific Publishing Co. Pte. Ltd..
• Wijnand Jongen, 2018. "How to pay: no-click buying in the blockchain," World Scientific Book Chapters, in: THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD, chapter 10, pages 160-179, World Scientific Publishing Co. Pte. Ltd..
• Wijnand Jongen, 2018. "Delivery: the last mile dilemma," World Scientific Book Chapters, in: THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD, chapter 11, pages 180-200, World Scientific Publishing Co. Pte. Ltd..
• Wijnand Jongen, 2018. "Customer care: customer service becomes customer intimacy," World Scientific Book Chapters, in: THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD, chapter 12, pages 202-215, World Scientific Publishing Co. Pte. Ltd..
• Wijnand Jongen, 2018. "New business models," World Scientific Book Chapters, in: THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD, chapter 13, pages 216-235, World Scientific Publishing Co. Pte. Ltd..
• Wijnand Jongen, 2018. "Work and study in onlife retail," World Scientific Book Chapters, in: THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD, chapter 14, pages 236-253, World Scientific Publishing Co. Pte. Ltd..
• Wijnand Jongen, 2018. "The rise of the network society," World Scientific Book Chapters, in: THE END OF ONLINE SHOPPING THE FUTURE OF NEW RETAIL IN AN ALWAYS CONNECTED WORLD, chapter 15, pages 254-266, World Scientific Publishing Co. Pte. Ltd..
• Petra Leonora Cvitanović, 2018. "Perceived brand reliability of insurance companies as customer loyalty factor," EFZG Working Papers Series 1806, Faculty of Economics and Business, University of Zagreb.
• Merima Èinjareviæ Emir Agiæ Almir Peštek, 2018. "When Consumers are in Doubt, You Better Watch Out! The Moderating Role of consumer Skepticism and Subjective Knowledge in the Context of Organic Food Consumption," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, vol. 21(SCI), pages 1-14, December.
• Myslivcová, Světlana, 2018. "Innovative Human Resource Management," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2018), Split, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018, pages 212-218, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Stefańska, Magdalena & Knezevic, Blazenka & Stojkovic, Dragan, 2018. "Mobile Commerce and Consumers' Online Purchase Orientation in Poland, Croatia and Serbia," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2018), Split, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018, pages 276-285, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Cvitanović, Petra Leonora, 2018. "New Technologies in Marketing as Competitive Advantage," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2018), Split, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018, pages 294-302, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Grubor, Aleksandar & Jakša, Olja, 2018. "Social Media Marketing: Engaging with Consumers in Digital Era," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2018), Split, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018, pages 356-363, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Shakaib Farid, Dania & Ali, Mazhar, 2018. "Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 5(1), pages 31-43.
  • Farid, Dania Shakaib & Ali, Mazhar, 2018. "Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country," MPRA Paper 87401, University Library of Munich, Germany.
• Ivan Djuric & Linde Gotz & Miranda Svanidze & Thomas Glauben, 2018. "Agricultural Market Integration in the Commonwealth of Independent States: What Are the Main Driving Forces and Challenges?," Chapters, in: Gokhan Egilmez (ed.), Agricultural Value Chain, IntechOpen.
  • Djuric, Ivan & Götz, Linde & Svanidze, Miranda & Glauben, Thomas, 2018. "Agricultural Market Integration in the Commonwealth of Independent States: What Are the Main Driving Forces and Challenges?," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 139-160.
• Sheeraz, Muhammad & Qadeer, Faisal & Masood, Mirha & Hameed, Imran, 2018. "Self-Congruence Facets and Emotional Brand Attachment: The Role of Product Involvement and Product Type," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 12(2), pages 598-616.
• Schmallowsky, Katrin & Feuerhake, Christian, 2018. "Empirische Studie zum Messeverhalten von kleinen und mittleren Unternehmen in Mecklenburg-Vorpommern," Wismar Discussion Papers 05/2018, Hochschule Wismar, Wismar Business School.
• Hilgers-Sekowsky, Julia & Oral, Cansu & Schuster, Gabriele, 2018. "Trendstudie 2018: Lese- und Schreibverhalten der Generationen X, Y, Z," IU Discussion Papers - Marketing & Communication 1/2018, IU International University of Applied Sciences.
• Engels, Barbara, 2018. "Datenschutzpräferenzen von Jugendlichen in Deutschland: Ergebnisse einer Schülerbefragung [The privacy preferences of young people in Germany: Results of a survey of school students]," IW-Trends – Vierteljahresschrift zur empirischen Wirtschaftsforschung, Institut der deutschen Wirtschaft (IW) / German Economic Institute, vol. 45(2), pages 3-26.
• Gesche, Tobias, 2018. "Reference Price Shifts and Customer Antagonism: Evidence from Reviews for Online Auctions," VfS Annual Conference 2018 (Freiburg, Breisgau): Digital Economy 181650, Verein für Socialpolitik / German Economic Association.
• Aleksandar Grubor & Olja Jaksa, 2018. "Internet Marketing as a Business Necessity," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 16(2), pages 265-274.
• Belem Barbosa & Dolores Silva & Claudia Amaral Santos & Sandra Filipe, 2018. "On Using Guerrilla In Business-To-Business Communication: The Managers’ Views," CBU International Conference Proceedings, ISE Research Institute, vol. 6(0), pages 10-15, September.
• Sandra Filipe & Claudia Amaral Santos & Belem Barbosa, 2018. "Tourists’ Motivations And Obstacles For Choosing Glamping: An Exploratory Study," CBU International Conference Proceedings, ISE Research Institute, vol. 6(0), pages 113-119, September.
• Elina Gaitniece, 2018. "Digital Marketing Performance Evaluation Methods," CBU International Conference Proceedings, ISE Research Institute, vol. 6(0), pages 135-140, September.
• Magdalena Hofman-Kohlmeyer Hofman-Kohlmeyer, 2018. "Determinants Of Effective Product Placement In Computer Games – Literature Review," CBU International Conference Proceedings, ISE Research Institute, vol. 6(0), pages 181-186, September.
• Dominika Hoštáková, 2018. "Identification Of The Requirements Of Customers Of The Postal Company On The Spatial Availability Of Access And Contact Points Of The Public Postal Network," CBU International Conference Proceedings, ISE Research Institute, vol. 6(0), pages 187-192, September.
• Nataliya G. Larkina & Georgi V. Ovcharenko & Alexei V. Tagaev, 2018. "Evolution Of The Theoretical Foundations For Marketing In The Context Of The New Economy Formation," CBU International Conference Proceedings, ISE Research Institute, vol. 6(0), pages 288-295, September.
• Daina Šķiltere & Santa Bormane, 2018. "The Influence Of Integrated Marketing Communications On The Demand Of Sustainable Products At Latvian Food Retail Chains," CBU International Conference Proceedings, ISE Research Institute, vol. 6(0), pages 441-447, September.
• Santa Bormane, 2018. "Price As An Integrated Marketing Communication Tool In Promoting The Consumption Of Sustainable Products," CBU International Conference Proceedings, ISE Research Institute, vol. 6(0), pages 62-68, September.
• Regina Lenart-Gansiniec, 2018. "Methodological Challenges of Research on Crowdsourcing," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 4(4), pages 107-126.
• Tatiana GUTIUM, 2018. "Classification Of The Competitiveness’ Factors And New Approaches To Assessing The Competitiveness," Economy and Sociology, The Journal Economy and Sociology, issue 2, pages 65-74.
• Emily Oster, 2018. "Diabetes and Diet: Purchasing Behavior Change in Response to Health Information," American Economic Journal: Applied Economics, American Economic Association, vol. 10(4), pages 308-348, October.
• Thomas Demuynck & Christian Seel, 2018. "Revealed Preference with Limited Consideration," American Economic Journal: Microeconomics, American Economic Association, vol. 10(1), pages 102-131, February.
  • Demuynck, T. & Seel, C., 2014. "Revealed preference with limited consideration," Research Memorandum 036, Maastricht University, Graduate School of Business and Economics (GSBE).
  • Thomas Demuynck & Christian Seel, 2018. "Revealed preference with limited consideration," ULB Institutional Repository 2013/251989, ULB -- Universite Libre de Bruxelles.
• Ambarish Chandra & Mara Lederman, 2018. "Revisiting the Relationship between Competition and Price Discrimination," American Economic Journal: Microeconomics, American Economic Association, vol. 10(2), pages 190-224, May.
• Sander Heinsalu, 2018. "Dynamic Noisy Signaling," American Economic Journal: Microeconomics, American Economic Association, vol. 10(2), pages 225-249, May.
• Kaushik Basu, 2018. "Markets and Manipulation: Time for a Paradigm Shift?," Journal of Economic Literature, American Economic Association, vol. 56(1), pages 185-205, March.
  • Basu,Kaushik, 2016. "Markets and manipulation : time for a paradigm shift ?," Policy Research Working Paper Series 7653, The World Bank.
• Darius N. Lakdawalla, 2018. "Economics of the Pharmaceutical Industry," Journal of Economic Literature, American Economic Association, vol. 56(2), pages 397-449, June.
• Daniel Adrian Gârdan & Mihai Andronie & Iuliana Petronela Gârdan & Irina Elena Andronie & Mariana Iatagan & Iulian Hurloiu, 2018. "Bioeconomy Development and Using of Intellectual Capital for the Creation of Competitive Advantages by SMEs in the Field of Biotechnology," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(49), pages 647-647, August.
• Nenad Djokic & Aleksandar Grubor & Nikola Milicevic & Viktorija Petrov, 2018. "New Market Segmentation Knowledge in the Function of Bioeconomy Development in Serbia," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(49), pages 700-700, August.
• Rodica Pamfilie & Adina-Gabriela Croitoru, 2018. "Better Brand Management Through Design Thinking," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(S12), pages 1029-1029, November.
• Stanislava Pachrová & Eva Janoušková & Jitka Ryšková, 2018. "Disparities in Tourism Demand of UNESCO Destinations," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(S12), pages 1040-1040, November.
• Marius-Cristian Neacsu & Silviu Negut & Gheorghe Vlasceanu, 2018. "The Impact of Geopolitical Risks on Tourism," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(S12), pages 870-870, November.
• Smaranda Cosma & Konstantina Zerva & Marius Bota & Cristina Fle?eriu, 2018. "A Study On the Romanians’ Profile Among Leisure Activities," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(S12), pages 920-920, November.
• Alina Badulescu & Daniel Badulescu & Ramona Simu?, 2018. "The Complex Relationship between International Tourism Demand and Economic Growth: An Analysis on Central and Eastern European Economies," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(S12), pages 935-935, November.
• TarczydÅ‚o Beata, 2018. "Video Productions in Marketing Communication for Brand. Case Study," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 16-22, July.
• Andreea Larisa BOBOC & Daniel MOISE, 2018. "Instruments Used for Marketing Experiments," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 129-136, November.
  • Boboc Andreea Larisa & Moise Daniel, 2018. "Instruments Used for Marketing Experiments," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 23-29, July.
• Ursoiu Alexandru - Bogdan, 2018. "Patient Satisfaction Focused Healthcare – The Importance of Adapting the Marketing Mix to the Orientations in the National Healthcare Systems," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 30-36, July.
• Georgescu Bogdan & Moise Daniel & Cruceru Anca Francisca, 2018. "Total Quality Management from the Perspective of Organizational Culture," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 37-42, July.
• Merlă Vladimir, 2018. "Political Participation Amongst the Young in the European Union," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 43-49, July.
• Surianu Iulia, 2018. "A Preliminary Study on the Potential of Femvertising in Romania," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 50-56, July.
• Iovu Oana-Bianca, 2018. "The Attitude of Young People in Bucharest Regarding Taboo Topics in Advertising," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 57-67, July.
• Sturm Michael & Böhm Markus & Krcmar Helmut, 2018. "Comparison of Business Development Processes: A Literature Review Defining Structural Elements and Influential Factors," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 6-15, July.
• Negru Mădălina, 2018. "The Role of Marketing Communication for Creating the Ryanair’s Image, from Consumers Perspectives," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 79-84, July.
• Stoenescu Alexandra-Oana, 2018. "The Impact of Unconventional Marketing Communications," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 85-94, July.
• Lazarescu-Thois Laura, 2018. "Market Research About the Attitude Towards Romanian Cinema," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 95-105, July.
• Dumitru (Boboc) Andreea - Larisa & Moise Daniel, 2018. "Marketing Study: Online Purchase Trends Regarding Smart Devices," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(2), pages 106-114, December.
• Barbu Andreea Mihaela & Florescu Margareta Stela & CIOCODEICÄ‚ David, 2018. "Needs and Solutions at the Basis of the Successful Academic Research Process - A Qualitative Analysis," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(2), pages 132-139, December.
• Bălan Carmen, 2018. "Blockchain: China’s Leading E-commerce Players Innovate in Traceability," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(2), pages 14-32, December.
• Bălan Carmen, 2018. "The Impact of Conversational Agents on Humans in Services: Research Questions and Hypotheses," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(2), pages 33-55, December.
• Jinga Gheorghe & Voinea Andreea, 2018. "Student Behavior as a Sport Consumer," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(2), pages 69-76, December.
• Baba Cristina Andrada & Stăncioiu Aurelia Felicia, 2018. "Considerations Regarding Applicable Marketing Strategies in the Adventure Tourism, from a Youth Perspective," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(2), pages 77-83, December.
• VonÈ›ea Andreea-Angela, 2018. "Determinants of the Individuals’ Willingness to Support Nonprofit Organizations – An Integrative Theoretical Perspective," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(2), pages 84-91, December.
• VIANU Yardena & CONSTANTINESCU Mihaela & CÄ‚ESCU Ștefan-Claudiu, 2018. "Building a Brand in the Romanian Music Industry," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(2), pages 92-98, December.
• VonÈ›ea Andreea-Angela, 2018. "Marketing Science as Approached into a Nonprofit Context," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(2), pages 99-105, December.
• Boboc Andreea Larisa & Moise Daniel, 2018. "Instruments Used for Marketing Experiments," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 23-29, July.
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• Andriani KUSUMAWATI, 2018. "Exploring Millennials’ Decision-Making Behavior of Higher Education Institution: The Implication of University Social Media Marketing," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 137-148, November.
• Adrian MICU & Alexandru CAPATINA & Angela-Eliza MICU, 2018. "Exploring Artificial Intelligence Techniques’ Applicability in Social Media Marketing," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 156-165, November.
• Maria Cristiana MARTINI & Giovanna GALLI & Marcello TEDESCHI, 2018. "Brand Extension Acceptability in Food and Beverage Product Categories," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 166-175, November.
• Marcello TEDESCHI & Maria Cristiana MARTINI & Giovanna GALLI, 2018. "Collective Brands and Intention to Buy: A Preliminary Study on Wine Consumption," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 176-184, November.
• Giovanna GALLI & Marcello TEDESCHI & Maria Cristiana MARTINI, 2018. "The Frame Effect Revisited: Is Trust able to Transform People from Risk Averse to Risk Taker?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 185-191, November.
• Mariana PEREIRA & Luis HOR-MEYLL, 2018. "Nostalgia of Memorable Experiences and the Revisit to Tourism Locations," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 210-220, November.
• Irma SHYLE, 2018. "Purchasing Decisions and Consumer Behavior in BoP- Albanian Reality," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 24-33, November.
• Plamena PALAMAROVA, 2018. "Comparative Study in Digital Marketing Trends in Adventure Tourism: Bulgaria, Estonia, Ireland and Scotland," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 242-251, November.
• Bistra VASSILEVA, 2018. "Global Marketing Strategies of Innovative Clusters: Creating Self-sustained Ecosystems," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 252-262, November.
• Yardena VIANU & Mihaela CONSTANTINESCU & Ștefan-Claudiu CĂESCU, 2018. "The Analysis of the Importance of Branding Elements in the Romanian Music Industry," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 263-272, November.
• Tsvetelina DIMITROVA, 2018. "Corporate Image of Banks: Comparative Study in Bulgaria and Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 273-281, November.
• Hanna KOMULAINEN, 2018. "Customer’s Perspective on Customer Data Usage in Mobile Banking Context," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 34-44, November.
• Yana BALASHOVA-KOSTADINOVA, 2018. "Comparative Advantages of Territories – the Residents’ View," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 55-68, November.
• Kamila SŁUPIŃSKA & Anna SZWAJLIK, 2018. "Developing Activities in Social Media and their Functions Illustrated with an Example of Companies from the ICT Sector," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 69-78, November.
• Noama ABBAS & Kenan WASSOUF, 2018. "The Influence of the Rehabilited Servicespace on the Customers’ Response," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 9-23, November.
• Hande B. TURKER & V. Aslihan NASIR & Ulas Can ERGUNEY & Cagla SENOL, 2018. "Factors Determining the Adoption of Sharing Economy Models in the Travel Context," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 94-104, November.
• Kamila Pilch, 2018. "Image building for non-governmental organizations," Ekonomia Społeczna/Social Economy, Collegium of Economy and Public Administration, vol. 2, pages 90-97.
• Agnieszka Parkitna, & Jerzy Tutaj & Anna M. Kamińska, 2018. "The role of measuring the efficiency of marketing e-tool brand management," WORking papers in Management Science (WORMS) WORMS/18/05, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
• Anna Borkowska & Anna Dobrowolska & Jagoda Mrzyglocka-Chojnacka & Radoslaw Rynca, 2018. "Evaluation of student satisfaction and service quality: case study of university education in Poland," WORking papers in Management Science (WORMS) WORMS/18/06, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
• Zbigniew Malara & Radoslaw Rynca & Yasmin Ziaeian, 2018. "Marketing model of a university: assessment of the concept and suggestion for implementation," WORking papers in Management Science (WORMS) WORMS/18/07, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
• Rafal Michalski & Marta Staniow, 2018. "Subjective preferences towards various conditions of self-administered questionnaires: AHP and conjoint analyses," WORking papers in Management Science (WORMS) WORMS/18/08, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
• Adriana MANOLICÄ‚ & CORINA-ELENA MITITIUC & Teodora ROMAN, 2018. "Negative Brand Names," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 21, pages 31-44, June.
• Nuryakin Nuryakin & Retno Widowati PA & Indah Fatmawati, 2018. "Network Advantage: Mediating Effect on Business Performance," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 65(4), pages 443-457, December.
• Sunday Stephen AJEMUNIGBOHUN & Sulaiman Ademola ORESHILE & Noah Gbenga ALLI, 2018. "Internal Marketing, Salesforce Performance And Service Delivery: Empirical Evidence From The Nigerian Insurance Industry," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(46), pages 146-155, November.
• Barbu Mihai Constantin Răzvan & Popescu Marius Cătălin, 2018. "The Associations Of Sport Brand “Universitatea Craiova”," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(46), pages 87-94, December.
• Barbu Mihai Constantin Răzvan & Bratu Răducu Stefan, 2018. "Ethical Values Against Agresivity And Violence In Sport," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(46), pages 95-104, December.
• Adrian Nicolae CAZACU, 2018. "The Informational Contribution Of Varied Influences On The Decision In The Anime Culture E-Marketing," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 30-46, May.
• Mark AZAVEDO & John WALSH, 2018. "Artisanal Food Production And Marketing In The Perth Area Of Western Australia: Some Preliminary Indications Of Difficulties With Classical Economics And Supply Chain Theory," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 47-57, May.
• Daniela TULEU, 2018. "Consequences Of Social Media Technologies Adoption On Crm Capabilities And Firm Performance," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 89-97, May.
• Mihaela-Simona SUBTIRELU & Adina TURCU-STIOLICA & Florin-Ananu VREJU & Johny NEAMTU, 2018. "The Study On The Medical Adherence Of Patients To Rheumatoid Arthritis Treatment," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 98-106, May.
• Erika KULCSÁR & Judit Tímea INCZE & Gabriella TAMÁS, 2018. "The Relationship Between Physical Reality And Augmented/Virtual Reality In Tourism: The Quest For Special Restaurants," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 140-150, November.
• Ogochukwu Augustine ISIMOYA & Sunday Stephen AJEMUNIGBOHUN & Mustapha Tosin BALOGUN, 2018. "Customers’ Satisfaction Of Electronic Payment Systems In The Purchase Of Insurance Products In Nigeria," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 180-191, November.
• Ágnes Zsóka & Éva Vajkai, 2018. "Corporate sustainability reporting: scrutinising the requirements of comparability, transparency and reflection of sustainability performance," Society and Economy, Akadémiai Kiadó, Hungary, vol. 40(1), pages 19-44, March.
• Alexandra G. PRICOP & Gheorghe ORZAN, 2018. "Big Data: The Ubiquitous Data That Organizations Need To Leverage Nowadays," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(20), pages 1-1.
• Aneta ONISZCZUK-JASTRZABEK & Joanna BEDNARZ & Tomasz CZUBA & Piotr Oskar CZECHOWSKI, 2018. "Building Insurance Brand Image In The Sme Sector In Poland - An Empirical Study," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(20), pages 1-2.
• Kerstin Klein, 2018. "Behavioral Effects of Nonconscious Mimicry and Social Intentions: A Reverse Engineered Pitch," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 17(2), pages 301-307, June.
• Silvia Cacho Elizondo & José Domingo Lázaro Álvarez, 2018. "Digital transformation of network marketing, multilevel and direct sales businesses. The impact of new tools and digital platforms," The Anahuac Journal, Business and Economics School. Anahuac University (Mexico)., vol. 18(2), pages 11-39, December.
• Carlos Gabriel Colín Flores, 2018. "Price promotions and their relation to consumer purchasing decisions," The Anahuac Journal, Business and Economics School. Anahuac University (Mexico)., vol. 18(2), pages 55-79, December.
• Amir Heiman & Lutz Hildebrandt, 2018. "Marketing as a Risk Management Mechanism with Applications in Agriculture, Resources, and Food Management," Annual Review of Resource Economics, Annual Reviews, vol. 10(1), pages 253-277, October.
• Szabolcs Nagy, 2016. "E-commerce in Hungary: A Market Analysis," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 12(02), pages 25-32.
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• S Islam & TN Nahar & J Begum & M Khatun & MI Hossain, 2018. "Marketing and Financial Analysis of Milk Production- A Value Chain Perspective," Asian Development Policy Review, Asian Economic and Social Society, vol. 6(1), pages 32-40, March.
• Md. Alamgir Hossain & Md. Shakhawat Hossain & Nusrat Jahan, 2018. "Predicting Continuance Usage Intention of Mobile Payment: An Experimental Study of Bangladeshi Customers," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 8(4), pages 487-498, April.
• Stavroula Tsigou & Stathis Klonaris, 2018. "Factors affecting farmers’ WTP for innovative fertilizer against soil salinity," Working Papers 2018-3, Agricultural University of Athens, Department Of Agricultural Economics.
• Ioana Ancu?a Iancu & Alexandru-Mircea Nedelea, 2018. "Consumer Confidence from Cluj-Napoca Metropolitan Area, in the Food Labeling System," The Audit Financiar journal, Chamber of Financial Auditors of Romania, vol. 20(47), pages 116-116, February.
• Gheorghe Epuran & Gabriel Bratucu & Oana Barbulescu & Nicoleta Andreea Neacsu & Anca Madar, 2018. "Food Safety and Sustainability ? An Exploratory Approach at the Level of the Romanian Wine Production Companies," The Audit Financiar journal, Chamber of Financial Auditors of Romania, vol. 20(47), pages 151-151, February.
• Šárka Velcovská, 2018. "Generation Y’s Perception of Product Origin and its Labelling in the Context of Food Quality and Safety," The Audit Financiar journal, Chamber of Financial Auditors of Romania, vol. 20(47), pages 1-46, February.
• Noémi Hajdú & Katalin Lipták & Zsuzsa Saplacan, 2018. "Comparative Analysis of Baby Food Labelling in Hungary and in Romania: Consumers’ Perspective," The Audit Financiar journal, Chamber of Financial Auditors of Romania, vol. 20(47), pages 1-62, February.
• Dacinia Crina Petrescu & Ruxandra Malina Petrescu-Mag & Florina Bran & Carmen Valentina Radulescu, 2018. "Consumer Food Security and Labeling Intervention on Food Products through Public Policies in Romania," The Audit Financiar journal, Chamber of Financial Auditors of Romania, vol. 20(47), pages 1-99, February.
• Dina Loncaric & Jasmina Dlacic & Andrijana Kos Kavran, 2018. "Improving Quality Of Life Through Co-Creating Tourist Experience €“ What Does Experience Marketing Have To Do With It?," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 27(1), pages 103-121, june.
• Marija Cutura, 2018. "Stakeholder Marketing: Towards Better Understanding Of Social Responsibility In Marketing," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 27(1), pages 141-156, june.
• Matina Gjurasic & Dina Loncaric, 2018. "Internal Market Orientation And Organizational Citizenship Behaviour In The Hospitality Industry €“ A Literature Review," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 27(1), pages 157-176, june.
• Drago Ruzic & Antun Bilos & Filip Radulovic, 2018. "Preliminary Study Of Personal Marketing In The Digital Environment: Attributes And Perception Of Internet Users In Croatia," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 27(1), pages 209-229, june.
• Jelena Franjkovic & Davor Dujak & Marta Botkuljak, 2018. "Pricing Challenges In The Multichannel Retailing," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 27(1), pages 55-76, june.
• Mirna Leko Simic & Sofija Turjak, 2018. "Croatian Students And Alcohol Consumption €“ Implications For Social Marketing," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 27(1), pages 77-101, june.
• Maksym Sitnicki, 2018. "Franchising Model Of Commercialization Of Scientific Libraries' Services At Research Universities," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 4(2).
• Olena Bobalo, 2018. "Analysis Of Crisis Level In Regions Of Ukraine," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 4(3).
• Valentyn Halunko & Kseniia Kurkova & Vitalii Oksin, 2018. "Methods Of Assessing The Efficiency Of Internet Marketing Communications," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 4(4).
• Sergyi Smerichevskyi & Tetiana Kniazieva & Atia Walid, 2018. "Assessment Of Marketing Activity Management In Territorial Units: Theoretical-Methodological Approach," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 4(4).
• Vanya Kraleva & Ivaila Dimitrova, 2018. "Legal Competence and Consumer Behaviour," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 22-36.
• Teofana Valentinova Dimitrova & Kiril Desev, 2018. "Strategic Analysis through the Combination of SWOT, AHP and TOWS (A Case Study on the Neurological Ward in the MHAT “Saint Panteleymon” – Plovdiv)," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 67-90.
• Zdravka Koleva, 2018. "Maintaining and retaining user interest in selling applications for mobile gaming," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 83-97.
• Aurelian Sofica & Smaranda Cosma, 2018. "Extended Marketing Mix (7ps) And Hrm Recruiting. How To Sell A Job," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Ioana Maria Tripon, 2018. "Competitiveness In Tourism: A Theoretical Outlook," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Remus Ionut Naghi & Gheorghen Preda & Anca Cristina Dragomir, 2018. "The Relationship Between Internal Market Orientation And Employee Job Satisfaction: The Case Of The Romanian Banking Sector," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Davut Karaman, 2018. "Hizmet Sektorunde Iliskisel Pazarlamanın Onemi: Teorik Bir Arastırma," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, vol. 2(1), pages 23-40, August.
• Lamberz Julia & Litfin Thorsten & Teckert Özlem & Meeh-Bunse Gunther, 2018. "Still Searching or Have You Found It Already? – Usability and Web Design of an Educational Website," Business Systems Research, Sciendo, vol. 9(1), pages 19-30, March.
• Kazuko Kano, 2018. "Consumer Inventory and Demand for Storable Goods: New Evidence from a Consumer Survey," The Japanese Economic Review, Springer, vol. 69(3), pages 284-305, September.
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• Andrew T. Ching & Masakazu Ishihara, 2018. "Identification of Dynamic Models of Rewards Programme," The Japanese Economic Review, Springer, vol. 69(3), pages 306-323, September.
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• Jing‐Lin Duanmu & Maoliang Bu & Russell Pittman, 2018. "Does market competition dampen environmental performance? Evidence from China," Strategic Management Journal, Wiley Blackwell, vol. 39(11), pages 3006-3030, November.
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• DURALIA Oana, 2018. "Peculiarities Of The Healthcare Services Consumer Behavior In Romania," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 70(4), pages 34-45, September.
• Ciprian-Marcel POP & Eniko Elisabeta BODEA, 2018. "Data Mining And Big Data Processing For Marketing," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 70(4), pages 94-104, September.
• FUCIU Mircea & DUMITRESCU Luigi, 2018. "On Internal Marketing - Concept, Models, Advantages And Disadvantages," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 70(5), pages 53-64, November.
• Drivas Kyriakos, 2018. "The Contribution of Marketing and Branding Efforts in Food Exports: Evidence from Panel Data," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 16(2), pages 1-7, November.
• Kinga (LÁZÁR) KÁDÁR, 2018. "Marketing Strategies And Policies For Developing Tourism In The Centre Region," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 3(2), pages 58-64.
• Sorin-George TOMA & Catalin GRADINARU, 2018. "The Marketing Mix In A Luxury Hotel Chain," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 3(2), pages 84-90.
• Kinga (LÁZÁR) KÁDÁR, 2018. "Quantitative Marketing Research Regarding The Promotional Impact On The Behaviour Of The Consumers Of Touristic Services In The County Of Covasna," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 3(3), pages 149-154.
• Réka (DOMBI) BARABÁS, 2018. "Bank Marketing Environment. Pest Analysis For The Romanian Bank System," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 3(3), pages 192-197.
• Laurence Attuel-Mendes & Mihaela Bonescu & Silsa Raymond, 2018. "Modèle d’affaires de l’equity crowdfunding en France en 2016 : un état des lieux," Innovations, De Boeck Université, vol. 0(2), pages 89-116.
• Kosfeld, Michael & Essl, Andrea & Von Bieberstein, Frauke & Kröll, Markus, 2018. "Sales Performance and Social Preferences," CEPR Discussion Papers 12904, C.E.P.R. Discussion Papers.
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• Florin-Alexandru LUCA & Vicentiu Cosmin VLAD, 2018. "Foreign Fighters Phenomenon In The European Union," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 40, pages 17-21, June.
• Vicentiu Cosmin VLAD & Florin-Alexandru LUCA, 2018. "Brand Attraction: Operative Digital Marketing Strategies And Tactical Applications For The Recruitment Of Potential Foreign Fighters In Governmental Organizations," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 40, pages 39-43, June.
• Mariana Lucia BUCUR-SABO & Florin Alexandru LUCA, 2018. "In Memoriam: Professor Petre Mâlcomete, Founder Of Romanian Marketing," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 40, pages 51-55, June.
• Shivam SAKSHI & Pető KÁROLY, 2018. "Overview Of Indian Fast Moving Consumer Goods Sector, Focus On Rural India," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 1, pages 53-58, July.
• Constantin SASU & Marius Sorin DANGA, 2018. "A Unified Theory On The Action Of Political Prescribers. A Research Proposal," Law, Society & Organisations, Romanian Foundation for Business Intelligence, Editorial Department, issue 4 (1/2018, pages 23-31, June.
• Ana Raluca CHIOSA & Bogdan ANASTASIEI, 2018. "What Takes Consumers To Develop Brand Advocacy On Facebook," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 12, pages 131-140, December.
• Sefora Marcela NEMTEANU & Teodora Mihaela TARCZA, 2018. "Internal Marketing In Volunteer’S Management. A Quantitative Study In Romanian Non-Profit Sector," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 12, pages 77-83, December.
• Teodora Mihaela TARCZA & Marcela NEMȚEANU SEFORA, 2018. "Free Word Association For Romanian Traditional Food Products," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 17, pages 211-219, September.
• Suzanne Mawson, 2018. "Customer perceived value in high growth firms," Revista Cuadernos de Economia, Universidad Nacional de Colombia, FCE, CID, vol. 37(75), pages 755-778, December.
• Jose L. Wakabayashi Muroya & Jessica N. Alzamora Ruiz & Carlos A. Guerrero Medina, 2018. "La influencia de los objetivos de compra en la efectividad de las acciones de trade marketing dentro de los supermercados," Estudios Gerenciales, Universidad Icesi, vol. 34(146), pages 42-51, February.
• Germán Castellanos Ordonez, 2018. "Distrinox, ¿cómo crecer rentablemente?," Estudios Gerenciales, Universidad Icesi, vol. 34(146), pages 114-122, February.
• Nelsio Rodrigues de Abreu & Janine Silva Nascimento Cunha & João Agnaldo do Nascimento, 2018. "Materialism and its influence on the subjective quality of life of Brazilian adolescents," Estudios Gerenciales, Universidad Icesi, vol. 34(148), pages 251-261, October.
• Carlos Mario Londono Toro, 2018. "Caracterización de los negocios barriales en los barrios del borde oriental de la comuna 10 de Medellín," Revista CIFE, Universidad Santo Tomás, vol. 20(33), pages 95-116, July.
• Pedro Barrientos Felipa, 2018. "La agricultura peruana y su capacidad de competir en el mercado internacional," Revista Equidad y Desarrollo, Universidad de la Salle, issue 32, pages 143-179, July.
• Jhon Jairo García Rengifo, 2018. "El crecimiento de las Bacrim: una amenaza para el estado colombiano," Revista Perspectivas en Inteligencia, Escuela de Inteligencia y Contrainteligencia Bg. Ricardo Charry Solano, vol. 10(19), pages 35-42, December.
• Andrzej Limanski & Zanna Poplawska & Ireneusz Drabik, 2018. "Marketing information system and risk reduction in managing a company on foreign markets," Ekonomia i Prawo, Uniwersytet Mikolaja Kopernika, vol. 17(1), pages 43-55, March.
• Beta Zatwarnicka-Madura, 2018. "Gender roles and online marketing communications in real estate markets," Ekonomia i Prawo, Uniwersytet Mikolaja Kopernika, vol. 17(4), pages 459-469, December.
• Andrea Essl & Frauke von Bieberstein & Michael Kosfeld & Markus Kröll, 2018. "Sales Performance and Social Preferences," CESifo Working Paper Series 7030, CESifo.
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• Bonan, Jacopo & Battiston, Pietro & Bleck, Jaimie & LeMay-Boucher, Philippe & Pareglio, Stefano & Sarr, Bassirou & Tavoni, Massimo, 2021. "Social interaction and technology adoption: Experimental evidence from improved cookstoves in Mali," World Development, Elsevier, vol. 144(C).
  • Bonan, Jacopo & Battiston, Pietro & Bleck, Jaimie & LeMay-Boucher, Philippe & Pareglio, Stefano & Sarr, Bassirou & Tavoni, Massimo, 2017. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," MITP: Mitigation, Innovation and Transformation Pathways 263486, Fondazione Eni Enrico Mattei (FEEM).
  • Jacopo Bonan & Pietro Battiston & Jaimie Bleck & Philippe LeMay-Boucher & Stefano Pareglio & Bassirou Sarr & Massimo Tavoni, 2020. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," Working Papers 442, University of Milano-Bicocca, Department of Economics, revised May 2020.
  • Jacopo Bonan & Pietro Battiston & Jaimie Bleck & Philippe LeMay Boucher & Stefano Pareglio & Bassirou Sarr & Massimo Tavoni, 2018. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," Development Working Papers 431, Centro Studi Luca d'Agliano, University of Milano.
  • Jacopo Bonan & Pietro Battiston & Jaimie Bleck & Philippe LeMay-Boucher & Stefano Pareglio & Bassirou Sarr & Massimo Tavoni, 2017. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," Working Papers 2017.47, Fondazione Eni Enrico Mattei.
• Dana Vokounová & Silvia Hanková, 2018. "Comparison of Slovak and Arabic culture II. Happiness, freedom, trust, religion," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 13(1), pages 12-20.
• Eva Jaderná & Jana Přikrylová, 2018. "Green Solutions in Automotive Industry," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 13(1), pages 2-11.
• Eva Smolková & Samuel Smolka, 2018. "Changes in marketing communication in political marketing in the Slovak Republic in recent years," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 13(2), pages 13-24.
• Vanda Lieskovská & Katarína Petrovčíková, 2018. "Integrated marketing communication: Example on the selected retailer," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 13(2), pages 2-12.
• Dana Vokounová & Silvia Hanková, 2018. "Comparison of Slovak and Arabic culture III. Opinions about life," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 13(2), pages 25-33.
• Alexandra Fratrič & Margarethe Überwimmer & Robert Füreder, 2018. "Service Innovation Processes in SMEs in Upper Austria," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 13(2), pages 34-44.
• Lucia Kočišová & Tomáš Pikulík & Martin Šeliga & Peter Štarchoň, 2018. "Impact of GDPR on Banks in Slovakia – Marketing Approach. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 13(2), pages 45-53.
• Michael Stros & David Říha & Bodo Möslein-Tröppner, 2018. "The Role of Gender in Salesperson Perception," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 13(3), pages 11-23.
• Katarína Gubíniová & Gabriela P. Bartáková & Lenka Sloviaková, 2018. "Practices used in current marketing communication and comparison of their evaluation from the point of view of customers in the Slovak Republic and abroad," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 13(3), pages 24-39.
• Lucia Kočišová & Tomáš Pikulík & Peter Štarchoň & Martin Šeliga, 2018. "Impact of GDPR on Banks in Slovakia – Marketing Approach. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 13(3), pages 40-51.
• Barbara Némethová, 2018. "Evaluation of Eastern-Central European Citizen’s Decision-Making Style – a Comparative Study. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 13(3), pages 52-58.
• Barbara Némethová, 2018. "Evaluation of Eastern-Central European Citizen’s Decision-Making Style – a Comparative Study. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 13(4), pages 2-20.
• Petronela Klačanská & Lucia Kohnová, 2018. "Specifics of online behavior of Generation Z," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 13(4), pages 21-28.
• Zoltán Rózsa, 2018. "Gender and Generation Differences in University Students’ Word-of-Mouth Willingness," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 13(4), pages 29-35.
• Romana Čočková & Peter Štarchoň & Lucia Vilčeková, 2018. "The utilisation of multimedia research laboratories in practice. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 13(4), pages 36-42.
• Peter Veselý, 2018. "GDPR Issues from a Marketing Perspective," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 13(4), pages 43-55.
• Rossetto, Luca & Gastaldello, Giulia, 2018. "The Loyalty Structure of Sparkling Wine Brands in Italy," Journal of Wine Economics, Cambridge University Press, vol. 13(4), pages 409-418, November.
• Димитър Тричков, 2018. "Оценка И Анализ На Пазарния Потенциал За Дигитални Финансови Услуги В Субсахарна Африка," Almanac of PhD Students, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 14(14 Year 2), pages 162-178.
• Венета Любенова, 2018. "Концептуализиране Ценността На Бранда," Almanac of PhD Students, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 14(14 Year 2), pages 5-25.
• Борислав Атанасов, 2018. "Предоставяне На Потребителска Ценност Чрез Цената," Electronic magazine "Dialogue", D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 28-41.
• Дарина Павлова, 2018. "Приложни Аспекти На Клиентоцентричните Бизнес Модели," Yearbook of D. A. Tsenov Academy of Economics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 1(1 Year 20), pages 245-274.
• Nathalie Gardès, 2018. "Développement et validation d’une échelle de mesure de la compétence relationnelle du dirigeant et analyse de son impact sur l’accompagnement financier - Development and validation of manager’s relati," Revue Finance Contrôle Stratégie, revues.org, vol. 21(1), pages 1-32, March.
• Milica Slijepčević & Milica Kostić & Ivana Radojević, 2018. "Modern model of integrated corporate communication," Journal of Innovative Business and Management, DOBA Faculty, vol. 10(1).
• Nada Serajnik Sraka, 2018. "Sporocila za javnost: od tradicionalnega k digitalnemu," Journal of Innovative Business and Management, DOBA Faculty, vol. 10(1).
• Guillard, Valérie & Le Nagard, Emmanuelle, 2018. "L'impact de l'obsolescence perçue des biens durables sur la décision de remplacement et la destinée de l'objet remplacé," ESSEC Working Papers WP1801, ESSEC Research Center, ESSEC Business School.
• Bertini, Marco & Buehler, Stefan & Halbheer, Daniel, 2018. "Consumer Resistance," Economics Working Paper Series 1804, University of St. Gallen, School of Economics and Political Science.
  • Halbheer, Daniel & Bertini, Marco & Buehler, Stefan, 2018. "Consumer Resistance," HEC Research Papers Series 1251, HEC Paris, revised 16 Feb 2018.
• Shrum, L. J. & Lowrey, Tina M. & Pogacar, Ruth, 2018. "The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework," HEC Research Papers Series 1261, HEC Paris, revised 03 May 2018.
• Gu, Yangjie & Botti, Simona & Faro, David, 2018. "Seeking and Avoiding Choice Closure to Enhance Outcome Satisfaction," HEC Research Papers Series 1274, HEC Paris.
• Rustagi, Nimish & Shrum, L. J., 2018. "Undermining the Restorative Potential of Compensatory Consumption: A Product’s Explicit Identity Connection Impedes Self-Repair," HEC Research Papers Series 1292, HEC Paris.
• Irina A. Firsova & Dinara G. Vasbieva & Andrey V. Losyakov & Viktoriia S. Arhipova & Andrey A. Pavlushin, 2018. "Development of Active Consumer Concept on Energy Market," International Journal of Energy Economics and Policy, Econjournals, vol. 8(3), pages 8-13.
• Irina Firsova & Dinara Vasbieva & Alexey I. Prokopyev & Evgeniy S. Zykin & Valentin V. Matvienko, 2018. "Development of Consumers' Behavior Business Model on Energy Market," International Journal of Energy Economics and Policy, Econjournals, vol. 8(4), pages 227-233.
• Gulnara M. Kvon & Alexey I. Prokopyev & Victor A. Shestak & Svetlana A. Ivanova & Konstantin V. Vodenko, 2018. "Energy Saving Projects as Energy Security Factors," International Journal of Energy Economics and Policy, Econjournals, vol. 8(6), pages 155-160.
• Surachman Surjaatmadja & Daruendra Purnawan, 2018. "Store Image, Service Quality, and Familiarity on Purchase Intention of Private Label Brand In Indonesia," International Review of Management and Marketing, Econjournals, vol. 8(1), pages 79-85.
• Patria Laksamana, 2018. "Impact of Social Media Marketing on Purchase Intention and Brand Loyalty: Evidence from Indonesia’s Banking Industry," International Review of Management and Marketing, Econjournals, vol. 8(1), pages 13-18.
• Suharto Suharto & Iwan Kurniawan Subagja, 2018. "The Influence of Market Orientation and Entrepreneurial Orientation to Competitive Advantage through Business Innovation: Study on Batik Trusmi Cirebon West Java Province Indonesia," International Review of Management and Marketing, Econjournals, vol. 8(1), pages 19-27.
• Nittaya Wongtada, 2018. "Can the Unconscious Mind be Persuaded? An Overview with Marketing Implications," International Review of Management and Marketing, Econjournals, vol. 8(1), pages 36-44.
• Nandan Limakrisna, 2018. "Model of Consumer Decision Making: An Empirical Study at Credit Card Customer In Jakarta," International Review of Management and Marketing, Econjournals, vol. 8(1), pages 55-57.
• Abdullah Muksin & Ruwaida Ruwaida & Zainal Arifin & Aniza Nur Madyanti & Safri Safri, 2018. "Determinants of Customer’s Equity: An Empirical Studies on BPRS Customers in Ex Banyumas Residency Central Java," International Review of Management and Marketing, Econjournals, vol. 8(2), pages 81-89.
• Mahmood A. Husain Mahmood & Eric E. Mang'unyi, 2018. "The Meanings of “Good Service Quality”: Insights from a Private University Brand in the Kingdom of Bahrain," International Review of Management and Marketing, Econjournals, vol. 8(2), pages 96-101.
• Zainal Abidin, 2018. "Marketing Efficiency of Economically Important Marine Fish in Malang Regency of East Java, Indonesia," International Review of Management and Marketing, Econjournals, vol. 8(3), pages 14-18.
• Noor Sembiring, 2018. "Determinants of Competitive Advantage and Institution Image," International Review of Management and Marketing, Econjournals, vol. 8(3), pages 45-50.
• Tubagus Agus Khoironi & Hidayat Syah & Parlindungan Dongoran, 2018. "Product Quality, Brand Image and Pricing to Improve Satisfaction Impact on Customer Loyalty," International Review of Management and Marketing, Econjournals, vol. 8(3), pages 51-58.
• María Cristina Otero Gómez & Wilson Giraldo Pérez, 2018. "Effects of Brand Love and Brand Equity on Repurchase Intentions of Young Consumers," International Review of Management and Marketing, Econjournals, vol. 8(4), pages 7-13.
• Rahayu Lestari & Lisa Amelia & Alvin Hizrian, 2018. "Determinants Customer Satisfaction and Implications of Interest in Buying Repeated Types of Buyers in Food Vendors Street Vendors (PMKL) in Tangerang Selatan-Banten," International Review of Management and Marketing, Econjournals, vol. 8(4), pages 24-31.
• Budovich Lidia Sergeevna, 2018. "Experiential Marketing as a Basis for Modern Communications with Consumers," International Review of Management and Marketing, Econjournals, vol. 8(5), pages 79-85.
• Yanti Pasmawati & Alva Edy Tontowi & Budi Hartono & Titis Wijayanto, 2018. "Determination of Favourite Market for 3D-Printer Product Based Online Platform," International Review of Management and Marketing, Econjournals, vol. 8(5), pages 18-23.
• Achmad Mulyana & Sugeng Prayetno, 2018. "Determinants of Customer Satisfaction And it’s Implication on Customer Loyalty of Budget Hotel in DKI Jakarta," International Review of Management and Marketing, Econjournals, vol. 8(6), pages 1-7.
• Samuel Afriyie & Jianguo Duo & Kingsley Appiah & Abdul-Aziz Ibn Musah, 2018. "The Nexus between Types of Innovation and Marketing Performance of SME in an Emerging Economy," International Review of Management and Marketing, Econjournals, vol. 8(6), pages 78-92.
• Hossam Deraz, 2018. "Users’ Assessment of the Value of Advertisements on Social Networking Sites: A conceptual Study," International Review of Management and Marketing, Econjournals, vol. 8(6), pages 32-40.
• Kharis Kurnianto & Setyo Aji Nugroho & Jati Tri Priyambodo, 2018. "Influence of Products, Premium Pricing, and Service processes On Customer Satisfaction of Pt Asuransi Jiwa Taspen 2014-2018 Period," International Review of Management and Marketing, Econjournals, vol. 8(6), pages 62-66.
• Tulin URAL & Cilem Eda HALLUMOÐLU, 2018. "Tüketim Deðerlerinin Gösteriþçi Tüketim Eðilimi ve Satýn Alma Niyeti Üzerindeki Etkileri: Hatay Örneði," Isletme ve Iktisat Calismalari Dergisi, Econjournals, vol. 6(4), pages 48-60.
• Igari, Ryosuke & Hoshino, Takahiro, 2018. "A Bayesian data combination approach for repeated durations under unobserved missing indicators: Application to interpurchase-timing in marketing," Computational Statistics & Data Analysis, Elsevier, vol. 126(C), pages 150-166.
  • Ryosuke Igari & Takahiro Hoshino, 2017. "Bayesian Data Combination Approach for Repeated Durations under Unobserved Missing Indicators: Application to Interpurchase-Timing in Marketing," Keio-IES Discussion Paper Series 2017-015, Institute for Economics Studies, Keio University.
• Printezis, Iryna & Grebitus, Carola, 2018. "Marketing Channels for Local Food," Ecological Economics, Elsevier, vol. 152(C), pages 161-171.
• Brown, Alexander L. & Viriyavipart, Ajalavat & Wang, Xiaoyuan, 2018. "Search deterrence in experimental consumer goods markets," European Economic Review, Elsevier, vol. 104(C), pages 167-184.
• Javorcik, Beata & Sawada, Naotaka, 2018. "The ISO 9000 certification: Little pain, big gain?," European Economic Review, Elsevier, vol. 105(C), pages 103-114.
• Richter, Laura-Lucia & Pollitt, Michael G., 2018. "Which smart electricity service contracts will consumers accept? The demand for compensation in a platform market," Energy Economics, Elsevier, vol. 72(C), pages 436-450.
  • Laura-Lucia Richter & Michael G. Pollitt, 2016. "Which Smart Electricity Service Contracts Will Consumers Accept? The demand for compensation in a platform market," Cambridge Working Papers in Economics 1632, Faculty of Economics, University of Cambridge.
  • Laura-Lucia Richter & Michael G. Pollitt, 2016. "Which Smart Electricity Services Contracts Will Consumers Accept? The demand for compensation in a platform market," Working Papers EPRG 1616, Energy Policy Research Group, Cambridge Judge Business School, University of Cambridge.
• González-Maestre, Miguel & Granero, Lluís M., 2018. "Competition with targeted product design: Price, variety, and welfare," International Journal of Industrial Organization, Elsevier, vol. 59(C), pages 406-428.
• Rey-Moreno, Manuel & Felício, José Augusto & Medina-Molina, Cayetano & Rufín, Ramón, 2018. "Facilitator and inhibitor factors: Adopting e-government in a dual model," Journal of Business Research, Elsevier, vol. 88(C), pages 542-549.
• Engström, Per & Forsell, Eskil, 2018. "Demand effects of consumers’ stated and revealed preferences," Journal of Economic Behavior & Organization, Elsevier, vol. 150(C), pages 43-61.
  • Engström, Per & Forsell, Eskil, 2013. "Demand effects of consumers’ stated and revealed preferences," Working Paper Series 2013:6, Uppsala University, Department of Economics.
• Li, Shengwu & Yu, Ning Neil, 2018. "Context-dependent choice as explained by foraging theory," Journal of Economic Theory, Elsevier, vol. 175(C), pages 159-177.
• Xiong, Xiling & Guo, Siyuan & Gu, Li & Huang, Rong & Zhou, Xinyue, 2018. "Reciprocity anxiety: Individual differences in feeling discomfort in reciprocity situations," Journal of Economic Psychology, Elsevier, vol. 67(C), pages 149-161.
• Morone, Andrea & Nemore, Francesco & Schirone, Dario Antonio, 2018. "Sales impact of servicescape's rational stimuli: A natural experiment," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 256-262.
  • Morone, Andrea & Nemore, Francesco & Schirone, Dario Antonio, 2018. "Sales impact of servicescape's rational stimuli: a natural experiment," MPRA Paper 85042, University Library of Munich, Germany.
• Esmark Jones, Carol L. & Barney, Christian & Farmer, Adam, 2018. "Appreciating Anonymity: An Exploration of Embarrassing Products and the Power of Blending In," Journal of Retailing, Elsevier, vol. 94(2), pages 186-202.
• Richards, Timothy J. & Hamilton, Stephen F. & Yonezawa, Koichi, 2018. "Retail Market Power in a Shopping Basket Model of Supermarket Competition," Journal of Retailing, Elsevier, vol. 94(3), pages 328-342.
  • Timothy Richards & Stephen Hamilton & Koichi Yonezawa, 2015. "Retail Market Power in a Shopping Basket Model of Supermarket Competition," Working Papers 1503, California Polytechnic State University, Department of Economics.
  • Richards, Timothy & Hamilton, Stephen, 2016. "Retail Market Power in a Shopping Basket Model of Supermarket Competition," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235801, Agricultural and Applied Economics Association.
  • Richards, Timothy J. & Hamilton, Stephen F., 2017. "Retail Market Power in a Shopping Basket Model of Supermarket Competition," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258092, Agricultural and Applied Economics Association.
• Lozancic Tomislav, 2018. "Društvene mreže i ekonomija zahvalnosti," FIP - Journal of Finance and Law, Effectus - University College for Law and Finance, vol. 6(1), pages 91-105.
• Ruiz de Sabando, Amaia Lafuente & Forcada Sainz, Francisco Javier & Zorrilla Calvo, María Pilar, 2018. "The marketing orientation as a university management philosophy: a framework to guide its application," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Rojas Lamorena, Álvaro J. & Alcántara Pilar, Juan Miguel & Rodríguez López, María Eugenia, 2018. "Sexo, violencia y estereotipos en el brand equity de una serie. El caso de Juego de Tronos," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Lafuente Ruiz de Sabando, Amaia & Forcada Sainz, Francisco Javier & Zorrilla Calvo, María Pilar, 2018. "The university image: a model of overall image and stakeholder perspectives," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• V. A. Bondarenko & E. V. Pisareva, 2018. "Justifying Companies’ Marketing Models for a Winning Business Strategy," Contemporary Studies in Economic and Financial Analysis, in: Contemporary Issues in Business and Financial Management in Eastern Europe, volume 100, pages 41-48, Emerald Group Publishing Limited.
• Aida Galiano & Vicente Rodríguez & Manuela Saco, 2018. "Analysis of the behaviour of the clients assisted and sales variables in the different phases of the product life cycle," European Journal of Management and Business Economics, Emerald Group Publishing Limited, vol. 27(3), pages 266-284, March.
• Aida Galiano & Vicente Rodríguez & Manuela Saco, 2018. "Analysis of the behaviour of the clients assisted and sales variables in the different phases of the product life cycle," European Journal of Management and Business Economics, Emerald Group Publishing Limited, vol. 27(3), pages 266-284, March.
• Nguyen Dong Phong & Nguyen Huu Khoi & Angelina Nhat-Hanh Le, 2018. "Factors affecting mobile shopping: a Vietnamese perspective," Journal of Asian Business and Economic Studies, Emerald Group Publishing Limited, vol. 25(2), pages 186-205, September.

2017

• Savica Dimitrieska & Ljiljana Koneska & Kostadinka Gavazova Kozareva & Jasna Teofilovska, 2017. "The Power Of Private Brands," CBU International Conference Proceedings, ISE Research Institute, vol. 5(0), pages 114-119, September.
• Elina Gaitniece, 2017. "Online Recommendation Systems’ Usage By Companies In Baltic Countries," CBU International Conference Proceedings, ISE Research Institute, vol. 5(0), pages 128-131, September.
• Carmen Balan, 2017. "Nike On Instagram: Themes Of Branded Content And Their Engagement Power," CBU International Conference Proceedings, ISE Research Institute, vol. 5(0), pages 13-18, September.
• Magdalena Hofman-Kohlmeyer, 2017. "Customer Engagement With A Brand In The Context Of Social Media," CBU International Conference Proceedings, ISE Research Institute, vol. 5(0), pages 172-177, September.
• Martin Hudák & Radovan Madleňák & Veronika Brezániová, 2017. "The Impact Of Advertisement On Consumer’S Perception," CBU International Conference Proceedings, ISE Research Institute, vol. 5(0), pages 187-191, September.
• Dragomir Popov & Femi Odebiyi, 2017. "Pricing Models In A Captive Market: A Case Study Of Lcc Dormitories," CBU International Conference Proceedings, ISE Research Institute, vol. 5(0), pages 389-395, September.
• Vyara Kyurova & Dilyana Yaneva, 2017. "Research On The Impact Of The Corporate Image On The Competitiveness Of Interior Design Enterprises," CBU International Conference Proceedings, ISE Research Institute, vol. 5(0), pages 495-498, September.
• Ludmila Bahmane, 2017. "A Turbulent Business Environment As A Criteria Of Optimal Strategy To Enter International Markets," CBU International Conference Proceedings, ISE Research Institute, vol. 5(0), pages 6-12, September.
• Etienne Gagnon & David López-Salido & Jason Sockin, 2017. "The Cyclicality of Sales, Regular, and Effective Prices: Business Cycle and Policy Implications: Comment," American Economic Review, American Economic Association, vol. 107(10), pages 3229-3242, October.
  • López-Salido, J David & Gagnon, Etienne & Sockin, Jason, 2015. "The Cyclicality of Sales, Regular and Effective Prices: Comment," CEPR Discussion Papers 10726, C.E.P.R. Discussion Papers.
• Jake Bowers & Nathaniel Higgins & Dean Karlan & Sarah Tulman & Jonathan Zinman, 2017. "Challenges to Replication and Iteration in Field Experiments: Evidence from Two Direct Mail Shots," American Economic Review, American Economic Association, vol. 107(5), pages 462-465, May.
• Leemore Dafny & Christopher Ody & Matt Schmitt, 2017. "When Discounts Raise Costs: The Effect of Copay Coupons on Generic Utilization," American Economic Journal: Economic Policy, American Economic Association, vol. 9(2), pages 91-123, May.
  • Leemore Dafny & Christopher Ody & Matthew Schmitt, 2016. "When Discounts Raise Costs: The Effect of Copay Coupons on Generic Utilization," NBER Working Papers 22745, National Bureau of Economic Research, Inc.
• Ali Hortaçsu & Seyed Ali Madanizadeh & Steven L. Puller, 2017. "Power to Choose? An Analysis of Consumer Inertia in the Residential Electricity Market," American Economic Journal: Economic Policy, American Economic Association, vol. 9(4), pages 192-226, November.
  • Ali Hortaçsu & Seyed Ali Madanizadeh & Steven L. Puller, 2015. "Power to Choose? An Analysis of Consumer Inertia in the Residential Electricity Market," NBER Working Papers 20988, National Bureau of Economic Research, Inc.
• Gabriel Bratucu & Alexandra Palade (Zamfirache) & Anca Madar & Nicoleta Andreea Neacsu, 2017. "Competition on the University Educational Services Market in Romania and the Protection of Students’ Rights and Interests," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(45), pages 414-414, May.
• Gheorghe Epura & Bianca Tesca?iu & Raluca Dania Todor & Karin-Andreea Sasu, 2017. "Responsible Consumption – Source of Competitive Advantages and Solution for Tourist Protection," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(45), pages 447-447, May.
• Norbert Haydam & Theodor Purcarea & Tudor Edu & Iliuta Costel Negricea, 2017. "Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(45), pages 528-528, May.
• Yasin Galip Gencer & Ulas Akkucuk, 2017. "Measuring Quality in Automobile Aftersales: AutoSERVQUAL Scale," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(44), pages 110-110, February.
• Nicolae Al. Pop & Corina Pelau, 2017. "Correlations within the EFQM Business Excellence Model by Applying a Factor Analysis," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(44), pages 1-28, February.
• Joanna Korpus, 2017. "Rebranding in the Banking Industry Following Mergers and Acquisitions on the Polish Market," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 107-114, July.
• Beata Tarczydło, 2017. "Neuromarketing Research and its Application in Marketing Activities. Some Examples," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 115-120, July.
• Jadwiga Stobiecka, 2017. "Typology of Polish Consumers in Regard to their Sustainable Behaviour," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 121-130, July.
• Kamel Ben Youssef & Massimo Caiazzo & Natahlie Savary, 2017. "How Does Color Strategy Create the Social Value: A Multi-Case Study Approach," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 15-30, July.
• Krzysztof Błoński, 2017. "Generational Segmentation in Selected European Countries - Analysis of Secondary Data," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 163-171, July.
• Ulvi Cenap Topçu, 2017. "Girding for Prestige: A Study on Conspicuous Consumption, Social Status Display and Materialism," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 184-191, July.
• Zaki Bhaya & Zaid Al-Dulaimi & Basim Jassmy, 2017. "Financial and Non-Financial Measures for Measuring Marketing Perfor-mance: A Theoritical Review," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 192-203, July.
• Bistra Vassileva, 2017. "Agile Marketing Strategies: How to Transform the Customer-Brand Dynamics in Services," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 204-213, July.
• Emel Demir Askeroğlu, 2017. "A Study on the Effects of Digital Life and Instagram Celebrities on Life Styles of Youth as a Popular Cultural Element," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 214-220, July.
• Maria Johann, 2017. "Cross-cultural Differences in Tourism Product Preferences," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 31-40, July.
• Yana Balashova-Kostadinova, 2017. "Comparative Advantages Related to a Municipality – the Experts View," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 41-52, July.
• Manuela Ivanova, 2017. "Identifying Areas of Information Asymmetry on Foods Labels," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 60-67, July.
• Evgeniya Tonkova, 2017. "Applied Aspects of Automated Pricing in B2C Marketing," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 68-73, July.
• Antoniya Boykova, 2017. "Collaboration between Consumers and Companies in Generating Ideas for Product Development," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 74-82, July.
• Yuanfei Guo & Mary FitzPatrick & Roy Larke, 2017. "Use of Digital Technologies in Consumer Fitness Practices: Insights from Service-Dominant Logic," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 8-14, July.
• Polixenia Aurora Roman (Parescura), 2017. "Consumer Behaviour Characteristics in Optometry and Optical Dispensing Sector," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 83-89, July.
• Vanya Kraleva, 2017. "Understanding Voluntary Simplifiers in Bulgaria," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 90-96, July.
• Malte Behrmann, 2017. "Digital Revolutions affecting Distribution within the Games Sector," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 116-123, October.
• Bistra Vassileva & Yordan Ivanov, 2017. "“3G” Business Model for Marketing 4.0: Implications for Circular Economy," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 124-134, October.
• Anca Francisca Cruceru & Daniel Moise, 2017. "Marketing Capabilities and Selling Capabilities. Implementing a Framework Guide for a Business Performance," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 135-141, October.
• Mihai Ioan Rosca & Laura Daniela Tănase, 2017. "Profile Evolution Analysis of the Persons with a Healthy Lifestyle," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 152-163, October.
• Sarah Fakhir, 2017. "The Moderating Factors of Click on Intrusive Online Advertising," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 164-170, October.
• Pensri, Jaroenwanit & Supot Deboonmee & Uraiporn Kattiyapornpong, 2017. "The Development of Innovative Product Concept: A Case of Organic Rice in Thailand," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 171-180, October.
• Ricardo Correia & Jorge Lengler, 2017. "Competences and Managerial Profile as Drivers of Hotel Internationalization: Implications on Firm´s Internationalization Strategy Pattern," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 181-193, October.
• Marcello Tedeschi & Giovanna Galli & Maria Cristiana Martini, 2017. "On and Off-line Purchase Intention: the Role of Brand Trust as Moderator of Risk Perception," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 194-203, October.
• Evgeniya Tonkova, 2017. "Specific Applications of Weather-Based Marketing," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 204-209, October.
• Anne Maria Stefani, 2017. "The Brand Effect - Living the Brand in Negotiations," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 210-215, October.
• Philipp Hübner, 2017. "Why Do Customers Use Smartphones for Shopping in Omnichannel Environments? Proposition and Testing the Factor Structure of Items for Customer–Smartphone Structural Equation Model (PLS-SEM)," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 22-29, October.
• Evgeniya Tonkova & Sevdalina Hristova & Dancho Petrov, 2017. "Marketing Approaches to Attract Investments in Municipalities," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 222-229, October.
• Plamena Palamarova, 2017. "Assessment of Communication Effects: Cultural Events in Varna, Bulgaria," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 230-239, October.
• Andreea Pachițanu, 2017. "Social Media Instruments’ Evolution and Importance for the Marketing Communications Mix - An International Social Media Experts Analysis," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 240-248, October.
• Cristiana Sangiorzan & Mihaela Constantinescu, 2017. "Experiential Marketing and Advertising Efficiency – a Marketing Experiment," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 249-257, October.
• Ionel Dumitru & Narcisa Ciobotar & Silvia Elena Cristache & Florica Georgeta Rotaru, 2017. "The Effects of Smoking on the Health of the Urban Population," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 258-271, October.
• Manuela Pilato & Hugues Séraphin & Claudio Bellia & Ștefan Căescu, 2017. "Challenging the Negative Image of Destinations at Pre-visit Stage Using Food and Food Events as an Educational Tool: The Case of Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 35-45, October.
• Bistra Vassileva, 2017. "Marketing Strategies for Responsible Tourism: Challenges and Opportunities," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 46-56, October.
• Carmen Bălan, 2017. "Modern Retailers: How Intense, Engaging and Differentiating Is Their Communication on Facebook?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 67-76, October.
• Andriani Kusumawati, 2017. "Consumer Attitudes toward Online Behavioural Advertising: The Social Media Involvement," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 88-94, October.
• Krisztina Bence, 2017. "Commodities Produced by Religious Communities on the Food Market: Competitive Advantage or Ruining Reputation?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 95-104, October.
• Agnieszka Chomiuk & Katarzyna Gabryelewicz, 2017. "Efficiency of social enterprises in meeting social and business goals," Ekonomia Społeczna/Social Economy, Collegium of Economy and Public Administration, vol. 1, pages 72-83.
• Timothy J. Richards & Gordon J. Klein & Celine Bonnet & Zohra Bouamra-Mechemache, 2020. "Strategic Obfuscation and Retail Pricing," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 57(4), pages 859-889, December.
  • Bonnet, Céline & Bouamra-Mechemache, Zohra & Klein, Gordon & Richards, Timothy J., 2016. "Strategic Obfuscation and Retail Pricing," TSE Working Papers 16-733, Toulouse School of Economics (TSE).
  • Richards, Timothy J. & Klein, Gordon & Bonnet, Celine & Bouamra-Mechemache, Zohra, 2017. "Strategic Obfuscation and Retail Pricing," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258021, Agricultural and Applied Economics Association.
  • Zohra Bouamra & Timothy Richards & Gordon Klein & Céline Bonnet & Zohra Bouamra-Mechemache, 2020. "Strategic Obfuscation and Retail Pricing," Post-Print hal-02902690, HAL.
• Timothy J Richards & Celine Bonnet & Zohra Bouamra-Mechemache, 2018. "Complementarity and bargaining power," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 45(3), pages 297-331.
  • Bonnet, Céline & Bouamra-Mechemache, Zohra & Richards, Timothy J., 2017. "Complementarity and Bargaining Power," TSE Working Papers 16-772, Toulouse School of Economics (TSE).
  • Richards, Timothy J. & Bonnet, Celine & Bouamra-Mechemache, Zohra, 2017. "Complementarity and Bargaining Power," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258022, Agricultural and Applied Economics Association.
• Richards, Timothy J. & Hamilton, Stephen F. & Yonezawa, Koichi, 2018. "Retail Market Power in a Shopping Basket Model of Supermarket Competition," Journal of Retailing, Elsevier, vol. 94(3), pages 328-342.
  • Timothy Richards & Stephen Hamilton & Koichi Yonezawa, 2015. "Retail Market Power in a Shopping Basket Model of Supermarket Competition," Working Papers 1503, California Polytechnic State University, Department of Economics.
  • Richards, Timothy J. & Hamilton, Stephen F., 2017. "Retail Market Power in a Shopping Basket Model of Supermarket Competition," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258092, Agricultural and Applied Economics Association.
  • Richards, Timothy & Hamilton, Stephen, 2016. "Retail Market Power in a Shopping Basket Model of Supermarket Competition," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235801, Agricultural and Applied Economics Association.
• Bonan, Jacopo & Battiston, Pietro & Bleck, Jaimie & LeMay-Boucher, Philippe & Pareglio, Stefano & Sarr, Bassirou & Tavoni, Massimo, 2021. "Social interaction and technology adoption: Experimental evidence from improved cookstoves in Mali," World Development, Elsevier, vol. 144(C).
  • Jacopo Bonan & Pietro Battiston & Jaimie Bleck & Philippe LeMay-Boucher & Stefano Pareglio & Bassirou Sarr & Massimo Tavoni, 2017. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," Working Papers 2017.47, Fondazione Eni Enrico Mattei.
  • Bonan, Jacopo & Battiston, Pietro & Bleck, Jaimie & LeMay-Boucher, Philippe & Pareglio, Stefano & Sarr, Bassirou & Tavoni, Massimo, 2017. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," MITP: Mitigation, Innovation and Transformation Pathways 263486, Fondazione Eni Enrico Mattei (FEEM).
  • Jacopo Bonan & Pietro Battiston & Jaimie Bleck & Philippe LeMay Boucher & Stefano Pareglio & Bassirou Sarr & Massimo Tavoni, 2018. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," Development Working Papers 431, Centro Studi Luca d'Agliano, University of Milano.
  • Jacopo Bonan & Pietro Battiston & Jaimie Bleck & Philippe LeMay-Boucher & Stefano Pareglio & Bassirou Sarr & Massimo Tavoni, 2020. "Social Interaction and Technology Adoption: Experimental Evidence from Improved Cookstoves in Mali," Working Papers 442, University of Milano-Bicocca, Department of Economics, revised May 2020.
• Syrengelas, Konstantinos & Lewis, Karen Elizabeth & Grebitus, Carola & Nayga, Rodolfo M. Jr, 2017. "Consumer Preferences for Natural Beef," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 251926, Southern Agricultural Economics Association.
• Wang, Chunxiao & Florkowski, Wojciech J. & Yang, Zhenyong & Li, Yanan, 2017. "Perceptions of selected aquaculture practices: Shanghai residents’ views on water and feed quality," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 252814, Southern Agricultural Economics Association.
• Magdalena Danilet & Claudia Stoian (Bobâlca), 2017. "Using Zmet For Investigating The Role Of Social Media In The Employment Process," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 19, pages 9-32, June.
• Ana Raluca Chiosa & Bogdan Anastasiei, 2017. "Negative Word-Of-Mouth: Exploring The Impact Of Adverse Messages On Consumers’ Reactions On Facebook," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 20, pages 157-173, December.
• Elias G. RIZKALLAH & Victoria Ann SEITZ, 2017. "Understanding Student Motivation: A Key To Retention In Higher Education," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 64(1), pages 45-57, March.
• Ovidiu-Ioan MOISESCU, 2017. "From Csr To Customer Loyalty: An Empirical Investigation In The Retail Banking Industry Of A Developing Country," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 64(3), pages 307-323, September.
• Lina PilelienÄ— & Viktorija GrigaliÅ«naitÄ—, 2017. "Relationship between Spokesperson’s Gender and Advertising Color Temperature in a Framework of Advertising Effectiveness," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 64(4), pages 1-13, December.
• Martin Klepek, 2017. "Systematic Analysis of the Current Academic Research on Social Media Marketing," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 64(4), pages 15-27, December.
• FrantiÅ¡ek Sudzina, 2017. "Attitude and Loyalty to Two Brands of Beer of the Same Producer," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 64(4), pages 57-69, December.
• Lina PilelienÄ— & Viktorija GrigaliÅ«naitÄ—, 2017. "Relationship between Spokesperson’s Gender and Advertising Color Temperature in a Framework of Advertising Effectiveness," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 64(si), pages 1-13, December.
• Martin Klepek, 2017. "Systematic Analysis of the Current Academic Research on Social Media Marketing," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 64(si), pages 15-27, December.
• FrantiÅ¡ek Sudzina, 2017. "Attitude and Loyalty to Two Brands of Beer of the Same Producer," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 64(si), pages 57-69, December.
• Oana TUGULEA & Claudia STOIAN (BOBALCA), 2017. "Credibility Of Websites Through Facets And Dimensions," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 115-123, May.
• Erika KULCSÁR & Sándor TÉGLÁS, 2017. "In The Maze Of E-Commerce. Online Trade Defining Variables In Romania," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 124-138, May.
• Pranav KUMAR & Sany Sanuri Mohd. MOKHTAR, 2017. "Female Shoppers’ Outlook Of Firms’ Fairness In Marketing Communications And Distribution Channels," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 40-60, May.
• Figen SEVINÇ & Tülay GÜZEL, 2017. "Sustainable Yacht Tourism Practices," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 61-76, May.
• Florian Lukas SEIZER, 2017. "The Influence Of Line Extension Strategies By Premium Brands On Brand Equity: Cultural Differences Between Germany And Thailand," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 77-105, May.
• ROCHMULYANI & Widji ASTUTI & Junianto Tjahyo SUDARSONO, 2017. "Hedonic Value As Mediating Affects On Store Atmosphere And References Groups On Impulse Buying At Department Stores," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 34-47, November.
• Canan ERYIGIT & Serife KAZANCI SUNAOGLU, 2017. "The Effects Of Perceived Brand Globalness And Local Iconness On Brand Prestige And Perceived Quality: The Role Of Consumers’ Cultural Identity," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 7-21, November.
• Ovidiu-Ioan Moisescu, 2017. "The Moderating Effects of Demographics on the Relationship Between Perceived CSR and Brand Loyalty in the Mobile Telecom Sector," Society and Economy, Akadémiai Kiadó, Hungary, vol. 39(1), pages 109-124, March.
• Akos Nagy & Ildikó Kemény & Krisztián Szűcs & Judit Simon & Viktor Kiss, 2017. "Are Opinion Leaders More Satisfied? Results of a SEM Model about the Relationship between Opinion Leadership and Online Customer Satisfaction," Society and Economy, Akadémiai Kiadó, Hungary, vol. 39(1), pages 141-160, March.
• Mircea Fuciu & Luigi Dumitrescu, 2017. "The Consumer Confidence Report - A Tool For Developing Marketing Strategies Designed For The Online Environment," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(19), pages 1-3.
• Charlane Wong, 2017. "How Did They Make It? An Examination of Online Personal Branding: A Pitch," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 16(3), pages 413-420, September.
• Diana Córdova Búa, 2017. "Analysis of quality, satisfaction, loyalty and security in the hiring of online services for pet care," The Anahuac Journal, Business and Economics School. Anahuac University (Mexico)., vol. 17(2), pages 11-27, December.
• Karla Barajas-Portas & Julieta Mercado González & Esteban Salinas Mercado & Pável Reyes Mercado, 2017. "Study on the phenomenon of selfies in social networks and their implications for marketing," The Anahuac Journal, Business and Economics School. Anahuac University (Mexico)., vol. 17(2), pages 93-116, December.
• Bart J. Bronnenberg & Jean-Pierre Dubé, 2017. "The Formation of Consumer Brand Preferences," Annual Review of Economics, Annual Reviews, vol. 9(1), pages 353-382, September.
• Oscar Claveria, 2017. "“What really matters is the economic performance: Positioning tourist destinations by means of perceptual maps," IREA Working Papers 201713, University of Barcelona, Research Institute of Applied Economics, revised Jun 2017.
  • Oscar Claveria, 2017. "“What really matters is the economic performance: Positioning tourist destinations by means of perceptual maps”," AQR Working Papers 201707, University of Barcelona, Regional Quantitative Analysis Group, revised Jul 2017.
• Raluca-Georgiana Chivu & David-Florin Ciocodeica, 2017. "Cercetare privind perceptia studentilor fata de activitatea promotionala pe piata serviciilor de taximetrie," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 11(2), pages 11-22, June.
• Andreea-Gabriela Dumitru, 2017. "Impactul publicitatii contextuale asupra blogosferei," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 11(2), pages 23-45, June.
• Raluca-Georgiana Chivu & David-Florin Ciocodeica, 2017. "Influenta mijloacelor de publicitate asupra comportamentului de consum," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 11(1), pages 3-16, February.
• Nicoleta Alice Cucu, 2017. "Promovarea evenimentelor in mediul online," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 11(2), pages 46-58, June.
• Eduard-Gabriel Ceptureanu, 2017. "Responsabilitatea sociala in IMM-urile romanesti," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 11(2), pages 59-80, June.
• Tran Trung Vinh & Vo Thi Quynh Nga & Nguyen Phuc Nguyen, 2017. "The Causal Relationships between Components of Customer-Based Brand Equity for a Destination: Evidence from South Korean Tourists in Danang City, Vietnam," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 7(4), pages 358-367, April.
  • Tran, Trung Vinh & Vo Thi, Quynh Nga & Nguyen, Phuc Nguyen, 2020. "The causal relationships between components of customer-based brand equity for a destination: Evidence from South Korean tourists in Danang city, Vietnam," MPRA Paper 99807, University Library of Munich, Germany.
• Tran Trung Vinh & Vo Thi Quynh Nga & Nguyen Phuc Nguyen, 2017. "The Causal Relationships between Components of Customer-Based Brand Equity for a Destination: Evidence from South Korean Tourists in Danang City, Vietnam," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 7(4), pages 358-367.
  • Tran, Trung Vinh & Vo Thi, Quynh Nga & Nguyen, Phuc Nguyen, 2020. "The causal relationships between components of customer-based brand equity for a destination: Evidence from South Korean tourists in Danang city, Vietnam," MPRA Paper 99807, University Library of Munich, Germany.
• Besim Agusaj & Vanda Bazdan & Djina Lujak, 2017. "The Relationship Between Online Rating, Hotel Star Category And Room Pricing Power," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 26(1), pages 189-204, june.
• Ivana Stulec & Kristina Petljak & Jelena Rakaric, 2017. "The Impact Of Consumer Demographics On Consumer Decision-Making Process," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 26(1), pages 381-403, june.
• Jelena Franjkovic & Martina Ferencic & Davor Dujak, 2017. "Marketing Opportunities Of Retail Ready Packaging – The Case Of Croatian Food Manufacturers," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 26(1), pages 85-106, june.
• Erik Ruzic & Dragan Benazic & Sanja Dolenec, 2017. "Examination Of The Relationship Between Effective Communication, Salespeople`S Satisfaction With Their Manager And Customer Relationship Development," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 26(2), pages 501-516, december.
• Marija Martinovic & Ivana Pavlic & Meri Suman Tolic, 2017. "Measurement Of Local Public Services’ Quality Using Servqual: The Case Of Dubrovnik," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 26(2), pages 593-610, december.
• Yuliia Zaloznova & Nataliia Trushkina, 2017. "Methodical Support Of Improving The Organization Of Marketing Activity Of The Coal-Mining Enterprises Of Ukraine," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 3(1).
• Oksana Bulkot & Lidia Pashchuk, 2017. "Managing Economic Effectiveness Of Marketing In Transnational Companies," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 3(2).
• Maryna Mavrina, 2017. "The Concept Of Reflexive Management Of Consumer Demand," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 3(3).
• Mariya Bagorka, 2017. "Methodological Instruments For Forming The Marketing Strategy Of Agricultural Production Ecologization," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 3(4).
• Yuliia Shapoval, 2017. "The Marketing Role In Improving The Competitiveness Of The Region," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 3(4).
• Volodymyr Tkachenko, 2017. "Formation Of Marketing Management System Of The Enterprise," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 3(5).
• Olena Brintseva & Oksana Hutsalenko & Sergii Dmitruk, 2017. "The Role Of Socially Responsible Marketing In The Reproduction Of The Human Capital And Reduction Of Its Fiktivization Processes," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 3(5).
• Tsvetelina Nedialkova-Shtereva, 2017. "Development of the Promotion Policy of the Bulgarian Banks," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 1, pages 90-116.
• Vladimir Sashov Zhechev & Evgeni Stanimirov, 2017. "Image Effects of the Extension of Niche Class F Vehicles in Bulgaria," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 132-171.
• Eleonora Patacchini & Edoardo Rainone, 2017. "Social Ties and the Demand for Financial Services," Journal of Financial Services Research, Springer;Western Finance Association, vol. 52(1), pages 35-88, October.
  • Eleonora Patacchini & Edoardo Rainone, 2017. "Social ties and the demand for financial services," Temi di discussione (Economic working papers) 1115, Bank of Italy, Economic Research and International Relations Area.
• Slobodan Aćimović & Veljko Mijušković & Ivan Stevanović, 2017. "The Role Of Lead-Time Concept In Managing The Fashion Supply Chains (Uloga Lead-Time Koncepta U Upravljanju Lanaca Snabdevanja U Modnoj Industriji)," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 27, pages 41-54, December.
• BUNGHEZ Corina Larisa & STEFANESCU Vladimir, 2017. "Cultural Tourism," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 69(1), pages 29-41, April.
• PENTESCU Alma & CETINA Iuliana & OPRESCU Alina Elena, 2017. "Rehabilitation Services In Romania - Are We On The Right Track?," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 69(3), pages 78-84, August.
• DUMITRESCU Luigi & TICHINDELEAN Mihai & BECA Monica Teodora, 2017. "An Analysis Of The Marketing Scientific Research In Romania," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 69(5), pages 35-44, December.
• CIORA Radu Adrian & SIMION Carmen Mihaela, 2017. "Sailing Through Business Information," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 69(6), pages 26-30, December.
• Andreea-Daniela GANGONE & Mihaela ASANDEI, 2017. "Sustainability Marketing In Romania'S Retail Sector," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 2(2), pages 33-63.
• Kinga (LÁZÁR) KÁDÁR, 2017. "Development Strategies For Spa Tourism, In The Centre Region," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 2(3), pages 205-218.
• Catalin GRADINARU & Sorin-George TOMA, 2017. "The Extended Marketing Mix: The Case Of El Celler De Can Roca," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 2(3), pages 219-227.
• Catalin GRADINARU & Sorin-George TOMA, 2017. "Performance In Services Marketing. The Case Of Two Of The World'S Best Restaurants," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 2(4), pages 99-109.
• Elena, Enache & Cristian, Morozan, 2017. "Micro Moments Marketing - Tendencies In The Brands Marketing," Management Strategies Journal, Constantin Brancoveanu University, vol. 35(1), pages 304-310.
• Andreea-Daniela, Gangone & Mihaela, Asandei, 2017. "Impact Of Green Marketing Practices On National Competitiveness In The European Union," Management Strategies Journal, Constantin Brancoveanu University, vol. 36(2), pages 6-14.
• Margaréta Nadányiová, 2017. "Zmyslový Marketing Ako Nástroj Budovania Značky Na Medzinárodnom Trhu," Medzinarodne vztahy (Journal of International Relations), Ekonomická univerzita, Fakulta medzinárodných vzťahov, vol. 15(4), pages 371-389.
• Robert Lehmann & Timo Wollmershäuser, 2017. "Die Inflation kommt zurück! Immer mehr Firmen in Deutschland wollen ihre Preise anheben," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 70(05), pages 16-21, March.
• Domenico CONSOLI, 2017. "The Use of Social Media and E-Commerce: a Winning Strategy for Small Businesses," North Economic Review, Technical University of Cluj Napoca, Department of Economics and Physics, vol. 1(1), pages 109-119, October.
• Daniela Stelu?a U?Ã & Augustin MITU, 2017. "A Model of Consumer’s Attitude Towards Durable Goods," North Economic Review, Technical University of Cluj Napoca, Department of Economics and Physics, vol. 1(1), pages 222-230, October.
• Ioana Ancuţa IANCU, 2017. "Development And Competitiveness Between Financial Investments Services Companies (1995-2016)," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 39, pages 149-154, December.
• Ioana Ancuţa IANCU & Veronica MAIER, 2017. "Assesing Technical Universities’ Websites. Romania Vs. Bulgaria," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 13, pages 165-172, May.
• Andra-Ioana ANDRONICIUC, 2017. "Online Campaigning In The 2016 Usa Elections - A Comparative Approach," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 13, pages 29-34, May.
• Emanuela Maria AVRAM, 2017. "New Forms Of Interaction In Higher Education," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 15, pages 427-436, December.
• Germán Castellanos Ordonez & Daniel Solano Arboleda, 2017. "Metaanálisis de la relación entre la orientación al mercado y los resultados de la empresa," Estudios Gerenciales, Universidad Icesi, vol. 33(142), pages 87-94, March.
• Julián Mateo Sánchez Estepa & Diana L. Araque Jaimes & Ana Fernanda Uribe R., 2017. "Relación entre marketing interno y compromiso organizacional en Centros de Desarrollo Tecnológico colombianos," Estudios Gerenciales, Universidad Icesi, vol. 33(142), pages 95-101, March.
• Guillén León, 2017. "Evaluation of the perception and application of social responsibility practices in micro, small and medium companies in Barranquilla. An analysis from the theory of Stakeholders," Estudios Gerenciales, Universidad Icesi, vol. 33(144), pages 261-270, August.
• Samuel David Cepeda Palacio, 2017. "Análisis evaluativo a los procesos de marketing en la internacionalización de las pequenas y medianas empresas de alimentos de Medellín," Estudios Gerenciales, Universidad Icesi, vol. 33(144), pages 271-280, August.
• Karen L. Orengo Serra, 2017. "Factores que el fabricante/distribuidor toma en consideración para la comercialización de alimentos especiales en mercados foráneos," Estudios Gerenciales, Universidad Icesi, vol. 33(144), pages 281-291, August.
• Ana M. Arboleda & Julio C. Alonso & Andrés Felipe Rivera Triviño & Denys Yohana Mora & Rubilma Tarazona & Pablo José Ordo?nez-Morales, 2017. "Técnicas de investigación cualitativa de mercados aplicadas al consumidor de fruta en fresco," Estudios Gerenciales, Universidad Icesi, vol. 33(145), pages 412-420, November.
• Campo Elías López Rodríguez & Belkyz Adriana Moreno Luengas & Édgar Lombana Díaz, 2017. "Tendencias de consumo y de la distribución en el mercado de las arepas de maíz en la ciudad de Bogotá D.C," Revista CIFE, Universidad Santo Tomás, vol. 19(30), pages 149-172, July.
• Iván Fernando Castro del Río Ceballos, 2017. "Marketing, estrategia y supervivencia: etología de la seducción," Revista CIFE, Universidad Santo Tomás, vol. 19(31), pages 157-175, December.
• Pedro Barrientos Felipa, 2017. "Marketing + internet = e-commerce: oportunidades y desafíos," Revista Finanzas y Politica Economica, Universidad Católica de Colombia, vol. 9(1), pages 41-56, February.
• Campo Elías López Rodríguez & Julio Alberto Perea Sandoval, 2017. "El gerente de marca como protagonista de las organizaciones en Colombia," Revista Equidad y Desarrollo, Universidad de la Salle, issue 28, pages 259-278, July.
• Segovia, Carlos Manuel Córdoba & Moncayo, David Felipe Moreno, 2017. "La importancia de una buena estrategia de fijación de precios como herramienta de penetración de mercados," Revista Tendencias, Universidad de Narino, vol. 18(2), pages 58-68, July.
• Marcel Kajan, 2017. "Ongoing trends in European and Central European chemical distribution," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 12(1), pages 10-17.
• Gabriela Roszyk-Kowalska & Piotr Małż, 2017. "The brand of the National Forest Holding “State Forests”," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 12(1), pages 18-26.
• Marcus Diedrich, 2017. "Adapting a corporate culture to the changing circumstances – cultural change through social media," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 12(1), pages 2-10.
• Vanda Lieskovská & Silvia Megyesiová, 2017. "Shopping centers and experiential marketing," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 12(1), pages 27-34.
• Monika Harantová & Marie Hesková, 2017. "Valuation practice of trademarks in the Czech Republic," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 12(1), pages 35-40.
• Peter Rafaj & Ľubomíra Strážovská, 2017. "Survey of selected marketing aspects in functional urban regions of Slovakia," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 12(1), pages 41-50.
• Samuel Smolka & Eva Smolková, 2017. "Marketing of politics and its influence on electoral behavior," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 12(2), pages 12-22.
• Marcus Diedrich, 2017. "Study: The use of social media for service delivery: How do end-users use customer service 2.0?," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 12(2), pages 2-11.
• Erika Dudáš Pajerská, 2017. "Theoretical view on “food deserts” and on the future of food retailing," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 12(2), pages 23-33.
• Zuzana Kupková, 2017. "The process of corporate design creation – marketer vs. graphic designer," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 12(2), pages 34-42.
• Helena Horáková & Marie Švarcová & Lukáš Volf, 2017. "Marketing planning process – reflection on the complex of activities that affect all aspects of business life," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 12(2), pages 43-53.
• Jörg Kraigher-Krainer & Margarethe Überwimmer & Yasel Costa & Andreas Zehetner, 2017. "Study: The hidden impact of word-of-mouth: A system dynamics approach," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 12(3), pages 17-26.
• Margarethe Überwimmer & Robert Füreder & Christina Roitinger, 2017. "Creating value for the customer with industrial services: Selling industrial services is not a matter of price," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 12(3), pages 2-16.
• Dagmar Sieglova, 2017. "The power of compliments: A socio-linguistic view into social advertisement," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 12(3), pages 36-46.
• Eva Jaderná & Martina Beránek, 2017. "Code of conduct in retail," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 12(3), pages 47-54.
• Eva Jaderná & Iveta Broučková & Alena Srbová, 2017. "Differences of perception of modern and retro-designed packaging of traditional products," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 12(4), pages 2-9.
• Zuzana Wroblowská, 2017. "Requirements for product and brand managers in the context of knowledge management in the recruiting adverts," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 12(4), pages 21-32.
• Silvia Hanková & Dana Vokounová, 2017. "Comparison of Slovak and Arabic culture I. Life values," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 12(4), pages 33-41.
• Eva Jaderná & Martina Beránek, 2017. "Project method of teaching of Marketing at university," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 12(4), pages 42-50.
• Drichoutis, Andreas C. & Klonaris, Stathis & Papoutsi, Georgia S., 2017. "Do Good Things Come in Small Packages? Bottle Size Effects on Willingness to Pay for Pomegranate Wine and Grape Wine," Journal of Wine Economics, Cambridge University Press, vol. 12(1), pages 84-104, February.
• Canziani, Bonnie & Byrd, Erick T., 2017. "Exploring the Influence of Regional Brand Equity in an Emerging Wine Sector," Journal of Wine Economics, Cambridge University Press, vol. 12(4), pages 370-377, November.
• Kelley, Kathleen M. & Zelinskie, Jennifer & Centinari, Michela & Gardner, Denise M. & Govindasamy, Ramu & Hyde, Jeffrey & Rickard, Bradley & Storchmann, Karl, 2017. "Consumer Preferences for Sustainable Wine Attributes: A Conjoint Analysis," Journal of Wine Economics, Cambridge University Press, vol. 12(4), pages 416-425, November.
• Anamaria-Cătălina RADU & Mihai-Cristian ORZAN & Sebastian CEPTUREANU & Ivona STOICA, 2017. "User Satisfaction Regarding Healthcare Education Services Conducted within EU Funded Projects," ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, Faculty of Economic Cybernetics, Statistics and Informatics, vol. 51(1), pages 89-102.
• Ruxandra-Irina POPESCU & Răzvan-Andrei CORBOS & Mihaela COMĂNESCU & Ovidiu-Iulian BUNEA, 2017. "Ecological Marketing –Strategic Option for Business Development in Bucharest," ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, Faculty of Economic Cybernetics, Statistics and Informatics, vol. 51(2), pages 67-83.
• Пенка Горанова & Ева Цветанова & Евгени Тодоров & Живка Тананеева & Стелиана Василева, 2017. "Приложение На Маркетинга На Дестинацията В Контекста На Устойчивото Интегрирано Градско Развитие (По Примера На Гр. Плевен)," Scientific Research Almanac, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 24(1 Year 20), pages 121-148.
• Teofana Dimitrova, 2017. "Evaluating The Strategic Position Of An Organisation Through Space Analysis," Economic Archive, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 3 Year 20, pages 19-32.
• Теофана Димитрова, 2017. "Оценка На Стратегическата Позиция На Организацията Посредством Space Анализ," Economic Archive, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 3 Year 20, pages 21-35.
• Велин Станев, 2017. "Историческото Периодизиране На Рекламата – Проблеми И Интенции," Economic Archive, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 3 Year 20, pages 33-45.
• Fanny Reniou & Aurélien Rouquet & Jean-Baptiste Suquet & Dilip Subramanian, 2017. "Réclamations « déviantes » des clients : Quelles réponses pour les organisations? - Managing « deviant » customer complaints : what answer can organisations adopt?," Revue Finance Contrôle Stratégie, revues.org, vol. 20(3), pages 81-101, September.
• Anna Lu, 2017. "Consumer Stockpiling and Sales Promotions," Discussion Papers of DIW Berlin 1680, DIW Berlin, German Institute for Economic Research.
• Anna Lu, 2017. "Inference of Consumer Consideration Sets," Discussion Papers of DIW Berlin 1681, DIW Berlin, German Institute for Economic Research.
• Howell, John R. & Ebbes, Peter & Liechty, John & Jenkins, Porter, 2017. "Gremlins in the Data: Identifying the Information Content of Research Subjects," HEC Research Papers Series 1223, HEC Paris.
• Stourm, Ludovic & Iyengar, Raghuram & Bradlow, Eric, 2017. "A Flexible Demand Model for Complements Using Household Production Theory," HEC Research Papers Series 1225, HEC Paris.
• Stourm, Valeria & Bradlow, Eric & Fader, Peter, 2017. "Do Stakeholder Orientation and Environmental Proactivity Impact Firm Profitability?," HEC Research Papers Series 1242, HEC Paris.
• Tuba Parlar & Songul Kakilli Acaravci, 2017. "Using Data Mining Techniques for Detecting the Important Features of the Bank Direct Marketing Data," International Journal of Economics and Financial Issues, Econjournals, vol. 7(2), pages 692-696.
• Moujan Shahriarpour & Akbar Alam Tabriz, 2017. "The Importance of Green Supply Chain Management and Its Role in Marketing Management," International Journal of Economics and Financial Issues, Econjournals, vol. 7(3), pages 265-269.
• Fayez B. Shriedeh & Noor Hasmini Abd. Ghani, 2017. "Service Quality as an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 15-19.
• Badri Abbasi, 2017. "Relationship between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 26-33.
• Sebastian Kot & Sebastian Kot & Michal Kucharski, 2017. "Real Value of Advertising Value Equivalent in Sport Sponsorship," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 34-42.
• Meyske A. Rahantoknam & Meyske A. Rahantoknam & Wellem A. Teniwut & Anna M. Ngabalin, 2017. "Loyalty or Inertia? Customer Perspective on Traditional Micro-retailing of Fisheries Commodities in Small Islands Coastal Area," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 137-144.
• Hasnizam Shaari & Intan Shafinaz Ahmad, 2017. "Brand Resonance Behavior among Online Brand Community," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 209-215.
• Ganesh Prasad Neupane, 2017. "Heuristics as an Aid to Inter-organizational Value Creation," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 238-244.
• Siti Hasnah Hassan & T. Ramayah Thurasamy & Wai Yee Lo, 2017. "E-lifestyle, Customer Satisfaction and Loyalty among Mobile Subscribers in Thailand," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 354-362.
• Gengeswari Krishnapillai & Kwok See Ying, 2017. "The Infl uence of Electronic-Word-of-Mouth on Travel Intention among Foreign Students in Malaysia: Does Gender Really Matter?," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 475-483.
• Aris Tri Haryanto & Tulus Haryono & Hunik Sri Runing Sawitri, 2017. "Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 484-491.
• Zainurin Bin Dahar & Husam A. Kokash & Fadilah Sulaiman, 2017. "Can Price Sway Children Preference? Preliminary Experiment among Malay Children," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 492-498.
• Bidyut Jyoti Gogoi, 2017. "Effect of Store Design on Perceived Crowding and Impulse Buying Behavior," International Review of Management and Marketing, Econjournals, vol. 7(2), pages 180-186.
• Liga Surydana, 2017. "Service Quality, Customer Value and Patient Satisfaction on Public Hospital in Bandung District, Indonesia," International Review of Management and Marketing, Econjournals, vol. 7(2), pages 187-192.
• Dinmukhamed Kelesbayev & Kuatbek Kalykulov & Yermek Yertayev & Altynay Turlybekova & Akhmet Kamalov, 2017. "Expressions Creating Confusion among Elements of Promotion Mix: Sales Promotion," International Review of Management and Marketing, Econjournals, vol. 7(2), pages 193-196.
• Amer Al Shishany & Radwan Kharabsheh & Waed Elnsour & Jackson Adams, 2017. "The Future of Group Decision Support System Supported Meetings: Perceiving the Value and the Need for Competitive Strategies," International Review of Management and Marketing, Econjournals, vol. 7(2), pages 263-271.
• Hatice Aydýn & Cemal Zehir, 2017. "What Type Relationship Do We Have with Our Brands? Is the Name of this Relationship Brand Romance?," International Review of Management and Marketing, Econjournals, vol. 7(2), pages 272-283.
• Katarina Gubiniova & Gabriela Pajtinková Bartáková, 2017. "Deceptive Practices Used in Contemporary Marketing Communication and their Evaluation from Customer Perspective in Slovak Republic," International Review of Management and Marketing, Econjournals, vol. 7(2), pages 300-307.
• Mohammad Zulfeequar Alam, 2017. "Exploring Shopper Insights of Social Media Use in Saudi Arabia," International Review of Management and Marketing, Econjournals, vol. 7(2), pages 326-333.
• Gholamreza Barshan & Alireza Elahi & Najaf Aghaei, 2017. "Impact of Service Quality on Satisfaction, Loyalty and Intention to Revisit of Sport Customers: The Case Study of Swimming Pools in Alborz Province," International Review of Management and Marketing, Econjournals, vol. 7(2), pages 334-339.
• Samer M. Al-Mohammad, 2017. "The Impact of Social Websites Over Jordanian Students’ Intentions of Active Political Participation: An Application of Theory of Planned Behavior," International Review of Management and Marketing, Econjournals, vol. 7(3), pages 1-16.
• Safura M. Kallier, 2017. "The Influence of Real-time Marketing Campaigns of Retailers on Consumer Purchase Behavior," International Review of Management and Marketing, Econjournals, vol. 7(3), pages 126-133.
• Carla Hapsari & Jol Stoffers & Agus Gunawan, 2017. "The Influence of Perceived Cultural and Business Distance on International Marketing Strategy Decisions; A Case Study of Telkom Indonesia International," International Review of Management and Marketing, Econjournals, vol. 7(3), pages 238-245.
• Feliks Anggia & Ubud Salim & Sunaryo Sunaryo & Solimun Solimun, 2017. "Moderation of Personal Relations on Sustainable Competitive Advantages, Customer Relationship Management, and Marketing Performance: Study on small scale business of Leather Products Marketers in East," International Review of Management and Marketing, Econjournals, vol. 7(4), pages 74-82.
• Hotman Panjaitan & Djunaedi Djunaedi, 2017. "Product Advantage, Customer Relationship Marketing, and Service Quality on Customer Satisfaction of Bank Syariah Mandiri in Surabaya," International Review of Management and Marketing, Econjournals, vol. 7(4), pages 122-130.
• Bambang Suratman & Yoyok Soesatyo & Raya Sulistyowati & Waspodo Tjipto Subroto, 2017. "Development Model and Small Medium Industry Strategy in Gerbang Kertosusilo Indonesia," International Review of Management and Marketing, Econjournals, vol. 7(4), pages 171-179.
• Mohammad Nayef Alsarayreh & Kafa Hmoud Abdallah Al Nawaiseh & Mohammad Sultan Majed Mahasneh & Mohammed Abdul Razzaq Abu Rumman, 2017. "Medical Tourism and Its Role in Marketing Jordan Abroad," International Review of Management and Marketing, Econjournals, vol. 7(4), pages 180-185.
• Umbas Krisnanto, 2017. "Purchase Behavior of Rare Products: The Case of Vespa in Indonesia," International Review of Management and Marketing, Econjournals, vol. 7(4), pages 26-33.
• Hotman Panjaitan & Nur Laely, 2017. "The Role of Relationship Marketing, and Satisfaction As Variable Mediation: Study at Bank BPR UMKM East Java in Surabaya," International Review of Management and Marketing, Econjournals, vol. 7(5), pages 105-112.
• Ehsan Ajamhasani & Vahid Sanavi Garousianb, 2017. "Investigation and Selection of Overseas Suppliers with Emphasis on Risk Indicators in Iran," International Review of Management and Marketing, Econjournals, vol. 7(5), pages 124-130.
• Nasim Khoshbahar Azar & Hormoz Mehrani, 2017. "The Effect of Relationship Marketing Orientation on Brand Equity (Case Study: Privileged Branches of Sepah Bank in Tehran)," International Review of Management and Marketing, Econjournals, vol. 7(5), pages 153-163.
• Sulistiyani Sutarlan, 2017. "Technical Innovation Model in Improving Marketing Performance," International Review of Management and Marketing, Econjournals, vol. 7(5), pages 171-177.
• Saeed M.Z.A. Tarabieh, 2017. "The Synergistic Impact of Social Media and Traditional Media on Purchase Decisions: The Mediating Role of Brand Loyalty," International Review of Management and Marketing, Econjournals, vol. 7(5), pages 51-62.
• R. Abdul Maqin & Nevi Hendri, 2017. "Comparative Analysis: The Effect of Macro and Micro Environment on Marketing Strategy and Marketing Performance of Small Medium Enterprises (Survey on Group of Small Medium Enterprises of Food and Non," International Review of Management and Marketing, Econjournals, vol. 7(5), pages 70-76.
• Onur ÇELÝK, 2017. "Mobil Telefon Satýn Alýmlarýnda Hedonik Tüketim: Adana Örneði," Isletme ve Iktisat Calismalari Dergisi, Econjournals, vol. 5(1), pages 21-27.
• Murat AKIN & Murat TOKSARI, 2017. "Sanal Maðazacýlýkta E-Hizmet Kalitesinin E-Sadakate Etkisi," Isletme ve Iktisat Calismalari Dergisi, Econjournals, vol. 5(1), pages 48-59.
• Deniz ZEREN & Nilüfer GÖKDAÐLI, 2017. "Marka Prestiji ve Marka Kredibilitesinin Satýn Alma Niyeti Üzerindeki Etkisi," Isletme ve Iktisat Calismalari Dergisi, Econjournals, vol. 5(2), pages 91-102.
• Semir Ölmez & Hanifi Murat Mutlu, 2017. "Ýliþki Kalitesi Deðiþkenlerinin Lojistik Performansý Üzerine Etkileri," Isletme ve Iktisat Calismalari Dergisi, Econjournals, vol. 5(4), pages 79-90.
• Cai, Jing & Song, Changcheng, 2017. "Do disaster experience and knowledge affect insurance take-up decisions?," Journal of Development Economics, Elsevier, vol. 124(C), pages 83-94.
• Snir, Avichai & Levy, Daniel & Chen, Haipeng, 2017. "End of 9-Endings, Price Recall, and Price Perceptions," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 155, pages 157-163.
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• Hougaard, Jens Leth & Moreno-Ternero, Juan D. & Tvede, Mich & Østerdal, Lars Peter, 2017. "Sharing the proceeds from a hierarchical venture," Games and Economic Behavior, Elsevier, vol. 102(C), pages 98-110.
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• Krämer, Florentin & Schmidt, Klaus M. & Spann, Martin & Stich, Lucas, 2017. "Delegating pricing power to customers: Pay What You Want or Name Your Own Price?," Journal of Economic Behavior & Organization, Elsevier, vol. 136(C), pages 125-140.
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• Li, Tongzhe & Bernard, John C. & Johnston, Zachary A. & Messer, Kent D. & Kaiser, Harry M., 2017. "Consumer preferences before and after a food safety scare: An experimental analysis of the 2010 egg recall," Food Policy, Elsevier, vol. 66(C), pages 25-34.
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• Selin Atalay, A. & Onur Bodur, H. & Bressoud, Etienne, 2017. "When and How Multitasking Impacts Consumer Shopping Decisions," Journal of Retailing, Elsevier, vol. 93(2), pages 187-200.
• Park, Chang Hee, 2017. "Online Purchase Paths and Conversion Dynamics across Multiple Websites," Journal of Retailing, Elsevier, vol. 93(3), pages 253-265.
• Andrés Martínez, María-Encarnación & Alfaro Navarro, José-Luis & Trinquecoste, Jean-François, 2017. "The effect of destination type and travel period on the behavior of the price of airline tickets," Research in Transportation Economics, Elsevier, vol. 62(C), pages 37-43.
• Donkers, Bas & van Diepen, Merel & Franses, Philip Hans, 2017. "Do charities get more when they ask more often? Evidence from a unique field experiment," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 66(C), pages 58-65.
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• Brida, Juan Gabriel & Tokarchuk, Oksana, 2017. "Tourists' spending and adherence to shopping plans: The case of the christmas market in Merano, Italy," Tourism Management, Elsevier, vol. 61(C), pages 55-62.
• Marín García, Antonio & Gil Saura, Irene, 2017. "Innovar en el comercio minorista: influencia de las TIC y sus efectos en la satisfacción del cliente," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Gutiérrez Flórez, Lorena Estefania & Correa Escobar, Maria Isabel & Henao Restrepo, Andrés & Arango Botero, Diana & Valencia Arias, Alejandro, 2017. "Influence of social networks on the purchase decisions of university students," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Otegui Castillo, Josu, 2017. "La realidad virtual y la realidad aumentada en el proceso de marketing," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• Leonardo Ortegón-Cortázar & Marcelo Royo-Vela, 2017. "Attraction factors of shopping centers," European Journal of Management and Business Economics, Emerald Group Publishing Limited, vol. 26(2), pages 199-219, July.
• Vicente Rodríguez & Cristina Olarte-Pascual & Manuela Saco, 2017. "Application of geographical information systems for the optimal location of a commercial network," European Journal of Management and Business Economics, Emerald Group Publishing Limited, vol. 26(2), pages 220-237, July.
• Arnaldo Mario Litterio & Esteban Alberto Nantes & Juan Manuel Larrosa & Liliana Julia Gómez, 2017. "Marketing and social networks: a criterion for detecting opinion leaders," European Journal of Management and Business Economics, Emerald Group Publishing Limited, vol. 26(3), pages 347-366, October.
• Leonardo Ortegón-Cortázar & Marcelo Royo-Vela, 2017. "Attraction factors of shopping centers," European Journal of Management and Business Economics, Emerald Group Publishing Limited, vol. 26(2), pages 199-219, July.
• Vicente Rodríguez & Cristina Olarte-Pascual & Manuela Saco, 2017. "Application of geographical information systems for the optimal location of a commercial network," European Journal of Management and Business Economics, Emerald Group Publishing Limited, vol. 26(2), pages 220-237, July.
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• Nina Vladimirovna Kuznetsova & Liliya Muhametovna Rahimova & Vasilya Minsalihovna Gafurova & Dmitry Borisovich Simakov & Ekaterina Georgievna Zinovyeva & Larisa Andreevna Ivanova, 2017. "External Environment as a Factor of Ensuring the Competitiveness of Organizations in the Regional Market of Medical Services," European Research Studies Journal, European Research Studies Journal, vol. 0(4A), pages 308-322.
• Sandra EBERT, 2017. "Consumer Psychology Insights and their Use for Operational Book Marketing," Expert Journal of Business and Management, Sprint Investify, vol. 5(2), pages 91-97.
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• Marius Sebastian RÜCKER, 2017. "A Critical Evaluation of the Influence of Creative Thinking on Marketing Creativity," Expert Journal of Marketing, Sprint Investify, vol. 5(1), pages 10-16.
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• Simona VINEREAN, 2017. "Importance of Strategic Social Media Marketing," Expert Journal of Marketing, Sprint Investify, vol. 5(2), pages 28-35.
• S. Priyadharsini & G. Kathiravan & M. Thirunavukkarasu & W. Ganpat & D. Saravanakumar, 2017. "Ordered Probit Analysis of Consumers’ Preferences for Milk and Meat Quality Attributes in the Emerging Cities of Southern India," Expert Journal of Marketing, Sprint Investify, vol. 5(2), pages 37-43.
• Oana DURALIA, 2017. "Culinary Tourism. A New Trend on the Tourism Market," Expert Journal of Marketing, Sprint Investify, vol. 5(2), pages 66-71.
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• Simona VINEREAN, 2017. "Content Marketing Strategy. Definition, Objectives and Tactics," Expert Journal of Marketing, Sprint Investify, vol. 5(2), pages 92-98.
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• Puteh Mariam Ismail, 2017. "Prior Academic Performance and Passing Professional Accounting Examinations, Empirical Evidence from Malaysia," GATR Journals afr127, Global Academy of Training and Research (GATR) Enterprise.
• Laila Refiana Said, 2017. "The Competitiveness Creation Strategy of Islamic Banking," GATR Journals gjbssr465, Global Academy of Training and Research (GATR) Enterprise.
• Nur Hasanah, 2017. "Influence of Age and Education on Purchase Intention of Halal Labelled Food Among Indonesian Muslim Mothers," GATR Journals gjbssr490, Global Academy of Training and Research (GATR) Enterprise.
• Jana Kliestikova, 2017. "Greenwashing and Its Impact on Consumer Confidence � Case Study of Slovak Republic," GATR Journals jmmr122, Global Academy of Training and Research (GATR) Enterprise.
• Bunga Indah Bayunitri, 2017. "The Effectiveness of Information Architecture Design towards Brand Equity," GATR Journals jmmr126, Global Academy of Training and Research (GATR) Enterprise.
• Margareta Nadanyiova, 2017. "Green Marketing vs. Greenwashing. How to protect against Negative Impact of Greenwashing?," GATR Journals jmmr128, Global Academy of Training and Research (GATR) Enterprise.
• Zeenath Reza Khan, 2017. "Who Stole Me? Identity Theft on Social Media in the UAE," GATR Journals jmmr131, Global Academy of Training and Research (GATR) Enterprise.
• Lilik Farida, 2017. "Utilizing City Festival as an Event Marketing for Creative Industry Product (Case Study of Jember Fashion Carnaval)," GATR Journals jmmr138, Global Academy of Training and Research (GATR) Enterprise.
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• Kharina Dwinanda Putri, 2017. "Do Web Atmospherics Affect Purchase Intention? The Role of Color and Product Display," GATR Journals jmmr143, Global Academy of Training and Research (GATR) Enterprise.
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• Bunga Indah Bayunitri, 2017. "Analysis of The Effect of Digital Word of Mouth (WOM) Marketing To Customer Purchase Decision," GATR Journals jmmr157, Global Academy of Training and Research (GATR) Enterprise.
• Ayuningtyas Yuli Hapsari, 2017. "Digital Video as a Promotional Media and Brand Equity of a Product That has an Influence on Consumer Buying Interest (A Research of Social Media Active Users)," GATR Journals jmmr158, Global Academy of Training and Research (GATR) Enterprise.
• Raden Agoeng Bhimasta, 2017. "Exploring Consumer Decision-making Processes Regarding the Adoption of Mobile Payments: A Qualitative Study," GATR Journals jmmr159, Global Academy of Training and Research (GATR) Enterprise.
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• Snir, Avichai & Levy, Daniel & Chen, Haipeng (Allan), 2017. "End of 9-endings, price recall, and price perceptions," Economics Letters, Elsevier, vol. 155(C), pages 157-163.
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• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2017. "Digital intelligence and digital marketing effectiveness," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(1), pages 12-17, March.
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• Dheeraj Sharma & Shaheen Borna & Jennifer P. Bott, 2017. "Consumers’ Expectations Of Sales Events: How Satisfied Are Consumer With Shopping During Sales Events?," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 10(1), pages 57-68.
• Miguel Angel Olivares Urbina & Enrique Corona Sandoval & María Fernanda Gutiérrez Velarde, 2017. "Strategy And Longevity In Business: Hotel Avenida, Cancun, Mexico Case Study," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 8(1), pages 67-77.
• Cristóbal Fernández Robin & Diego Yáñez Martínez & Paulina Santander Astorga & Jorge Cea Valencia & Ricardo Mery Medel, 2017. "Craft Beer Consumer Behavior, Comportamiento Del Consumidor De Cerveza Artesanal," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 5(1), pages 17-23.
• Rosario Cruz Solís & Juan Carlos Mandujano Contreras & María Fernanda Ramos Alegría & Concepción Reyes de la Cruz, 2017. "Market Research To Determine The Feasibility Of Implementing An English Language Teaching School In Villahermosa, Tabasco, Estudio De Mercado Para Determinar La Factibilidad De Implementar Una Escuela," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 5(1), pages 65-77.
• Berenice Luna Ponce & Jose Luis Martinez Flores & Patricia Cano-Olivos & Alejandra Aldrette-Malacara, 2017. "Conceptual Model For The Allocation Of Shelf Space In Small And Medium Enterprises, Modelo Conceptual Para La Asignacion De Espacios En Anaquel A Mipymes," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 5(3), pages 85-97.
• Eduardo Montoya Reyes & Carolina Trejo Alba & Hildelisa Karina Landeros Lorenzana & Ma Teresa Perez Llerenas & Gloria Azucena Torres de Leon & Alonso Hernández Guitron, 2017. "City Branding Assessment Indexes, An Urban Sustainability Parameter, Indices De Valoracion De La Marca Ciudad, Un Parametro De Sustentabilidad Urbana," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 5(4), pages 45-56.
• Jose Julio Carpio Mendoza, 2017. "Innovation In Shopping Centers And Its Impact On Regional Development , La Innovacion En Los Centros Comerciales Y Su Impacto En El Desarrollo Regional," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 5(8), pages 51-61.
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• Robert DRAGOMIR & Mihai ANDRONIE, 2017. "Strategies in digital marketing," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 4(1), pages 127-135, November.
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• Natalia MANEA, 2017. "Ways to Improve the Quality of Higher Education by Studying Perceptions of the Teachers," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 4(1), pages 252-257, November.
• MANEA Natalia & PURCARU Mihaela, 2017. "Mapping Educational Marketing," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 4(1), pages 258-262, November.
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• Pham Thi Minh Ly & Le Tuan Loc, 2017. "The Relationship between Brand Experience, Brand Personality and Customer Loyalty," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 16(2), pages 109-126, December.
• Katarina Durdenic, 2017. "Crowdfunding - Croatian legal perspective and comparison to other sources of financing," Public Sector Economics, Institute of Public Finance, vol. 41(2), pages 259-287.
• Oscar Claveria, 2017. "“What really matters is the economic performance: Positioning tourist destinations by means of perceptual maps”," AQR Working Papers 201707, University of Barcelona, Regional Quantitative Analysis Group, revised Jul 2017.
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• Dr. Monika Garg, 2017. "Implication of Efficient Market Hypothesis for Investment Decisions," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 12(2), pages 135-141, October.
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• Hsiu-Hua Chang, 2017. "Consumer Socially Sustainable Consumption: The Perspective toward Corporate Social Responsibility, Perceived Value, and Brand Loyalty," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, vol. 13(2), pages 167-191, August.
• Wen-Kuo Chen & Dong-Shang Chang & Chun-Cheng Chen, 2017. "The Role of Utilitarian and Hedonic Values on Users' Continued Usage and Purchase Intention in a Social Commerce Environment," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, vol. 13(2), pages 193-220, August.
• Truong Hoang Anh Tho & Chih-Hung Wang & Ya-Yun Tang, 2017. "Exploring the Effect of TV Sponsorship on Sponsor Brand Commitment in an Emerging Economy," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, vol. 13(2), pages 221-239, August.
• Magdalena DANILET & Olesia MIHAI & Anca Maria CLIPA, 2017. "EU's metaphorical representation in the Moldovan economic press," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 9(2), pages 97-111, August.
• Silvio John Camilleri & Denise Ellul, 2017. "Younger Customers' Outlooks when Selecting and Changing a Financial Services Provider: The Case of Maltese Students," International Journal of Financial Research, International Journal of Financial Research, Sciedu Press, vol. 8(2), pages 51-63, April.
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• Dimitrios Belias & George Aspridis & Labros Sdrolias & Efstathios Velissariou & Dimitrios Kyriakou & Athanasios Koustelios & Labros Vasiliadis, 2017. "The use of social media as a tool for acquiring knowledge and collaborative environment in Tourism - The Case of Greece," Tourism Research Institute, Journal of Tourism Research, vol. 16(1), pages 106-116, June.
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• Stephan Seiler & Song Yao, 2017. "The impact of advertising along the conversion funnel," Quantitative Marketing and Economics (QME), Springer, vol. 15(3), pages 241-278, September.
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• Malgorzata Bartosik-Purgat & Oxana Filipchuk & Michael B. Hinner, 2017. "Communication and Consumer Activities of Social Networking Sites Users: Cases from Germany, Poland and Russia," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 15(4 (Winter), pages 341-363.
• Sarah Magnotta, 2017. "A Conceptual Framework of A Customer’s Perception of Retail Salesperson Opportunism," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 7(11), pages 1-8, November.
• Stephen Banahene, 2017. "The Impact of Brand Personality and Students’ Self-Concept on Brand Engagement," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 7(8), pages 12-25, August.
• Ermakov Yuri & Ermakova Mariya Y., 2017. "Marketing Orientation Activity Of The Modern Russian University," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, February.
• Ermakov Yuri & Starobinskaya Nadegda M., 2017. "Creative Advertising: The Concept, Strategy Implementation," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, February.
• Pogorilyak B.I., 2017. "Prerequisites For The Implementation Of The Frame Model In Marketing Planning," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, June.
• Ermakov Yuri & Kirillov Anatoly, 2017. "Partisan Marketing: Essence, Concepts And Features," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, June.
• Andreev S.N. & Dolgova M.V. & Yevseyeva J., 2017. "Desk Research Of The Market Of Components For Industrial Products," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Cerf, Moran & Garcia-Garcia, Manuel (ed.), 2017. "Consumer Neuroscience," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262036592, December.
• Jorge Vera & Andrea Trujillo, 2017. "Searching most influential variables to brand loyalty measurements: An exploratory study," Contaduría y Administración, Accounting and Management, vol. 62(2), pages 28-29, Abril-Jun.
• Rogelio Puente Díaz & Judith Cavazos Arroyo, 2017. "Material values: A study of some antecedents and consequences," Contaduría y Administración, Accounting and Management, vol. 62(4), pages 1214-1227, Octubre-D.
• Judith A. Chevalier & Yaniv Dover & Dina MayzlinDina Mayzlin, 2018. "Channels of Impact: User Reviews When Quality Is Dynamic and Managers Respond," Marketing Science, INFORMS, vol. 37(5), pages 688-709, September.
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• Stefano DellaVigna & Matthew Gentzkow, 2019. "Uniform Pricing in U.S. Retail Chains," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 134(4), pages 2011-2084.
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• Yulia Nedelcheva, 2017. "Modern Urbanization And Its Impact On The Marketing Of Real Estates," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 5(1), pages 57-65.
• Savica Dimitrieska & Aleksandra Stankovska & Kyriakos Iliou, 2017. "Contemporary Ways To Promote A New Product," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 5(2), pages 51-60.
• Savica Dimitrieska & Aleksandra Stankovska & Tanja Efremova, 2017. "The Application Of Decision Rules When Buying A Middle-Class Automobile," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 13(1), pages 181-190.
• T. Tony Ke & Baojun Jiang & Monic Sun, 2017. "Peer-to-Peer Markets with Bilateral Ratings," Working Papers 17-01, NET Institute.
• Popov Oleksandr & Serdyukov Konstantin, 2017. "Estimation of structural organization of corporate relations at forming of corporation development strategy," Technology audit and production reserves, 4(36) 2017, Socionet;Technology audit and production reserves, vol. 4(5(36)), pages 44-49.
• Solodova Olga & Golubyonkova Olena, 2017. "Research of factors that influence the trademark policy of an enterprise," Technology audit and production reserves, 6(38) 2017, Socionet;Technology audit and production reserves, vol. 6(4(38)), pages 34-39.
• Lisun Yanina, 2017. "Investigation of relationship marketing in the franchising activity of trade companies," Technology audit and production reserves, 5(37) 2017, Socionet;Technology audit and production reserves, vol. 5(4(37)), pages 13-19.
• Dligach Andrii, 2017. "Development of marketing strategies in system-reflexive marketing," Technology audit and production reserves, 5(37) 2017, Socionet;Technology audit and production reserves, vol. 5(4(37)), pages 34-40.
• Venkatesh, Alladi & Crockett, David & Cross, Samantha & Chen, Steven, 2017. "Ethnography for Marketing and Consumer Research," Foundations and Trends(R) in Marketing, now publishers, vol. 10(2), pages 61-151, January.
• Torelli, Carlos J. & Rodas, Maria A. & Stoner, Jennifer L., 2017. "The Cultural Meaning of Brands," Foundations and Trends(R) in Marketing, now publishers, vol. 10(3), pages 153-214, May.
• Foutz, Natasha Zhang, 2017. "Entertainment Marketing," Foundations and Trends(R) in Marketing, now publishers, vol. 10(4), pages 215-333, October.
• Mahdavi, Mojtaba & Olsen, Tava Lennon, 2017. "Designing Effective Supply Chains in Strategic Alignment with Demand Characteristics and Market Requirements," Foundations and Trends(R) in Technology, Information and Operations Management, now publishers, vol. 10(2), pages 89-208, June.
• Hristo Katrandjiev & Antonia Delistavrou & Irene Tilikidou, 2017. "Understanding Ethical Consumption: Types and Antecedents," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 612-633, December.
• Krum Alexandrov, 2017. "Marketing – 115," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 5-12, February.
• Nikolay Shterev & Dariel Ignatov, 2017. "Marketing Organization of Services," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 104-112, October.
• Roşca Vlad I., 2017. "Hitting the Post: A Statistical Analysis on Declining Attendance Figures in the Romanian Liga 1 Football Championship (2014/2015)," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 02, June.
• Perju-Mitran Alexandra, 2017. "Professional and Unprofessional Use of Social Media Differences in Modelling Social Media Marketing Message Reactions," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 04, December.
• Michal Stoklasa, 2017. "Consumer Ethnocentrism of Moravian-Silesian Region: Comparison of CETSCALE Research 2013/17," Working Papers 0037, Silesian University, School of Business Administration.
• Veronika Braciníková & Kateřina Matušínská, 2017. "Marketing Approach in Financial Services Area," Working Papers 0039, Silesian University, School of Business Administration.
• Radka Bauerová & Martin Klepek, 2017. "The Theoretical Framework for the Application of the TAM in Online Grocery Shopping," Working Papers 0044, Silesian University, School of Business Administration.
• Martin Klepek, 2017. "Faktory zákaznické angažovanosti ke značkám v prostředí sociálních sítí v ČR," Working Papers 0046, Silesian University, School of Business Administration.
• Balogh Peter & Nagy Richard, 2017. "A Case Study Of An Alternate Source Of Protein: What Do The Consumers Think About Entomophagy?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 731-737, July.
• Anca Constantinescu-Dobra & Madalina-Alexandra Cotiu, 2017. "Difeferences In Candidates Information Needs When Choosing The Faculty To Attend In The Technical Field," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 779-788, July.
• Ioana Ancuta Iancu, 2017. "Online Trading Platforms. A Situation Analysis Of 2016," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 789-795, July.
• Ghassan Shakhshir, 2017. "The Effect Of Merchandising On Food Products In The Romanian Retail Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 841-852, July.
• Claudia Stoian (Bobalca) & Magdalena Danilet, 2017. "Customer Satisfaction And Trust - Are They Related With Buying Frequency And The Length Of The Relation?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 853-860, July.
• Ariana Emanuela Tal, 2017. "The Impact Of Social Media On The Relationship Between Businesses And Customers," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 861-868, July.
• Oana Tugulea & Claudia Stoian (Bobalca), 2017. "Is Income Correlated To Assessment Of Credibility Dimensions Of Commercial Websites?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 869-876, July.
• Anca Constantinescu-Dobra & Veronica Maier, 2017. "Student Segmentation For Online Dentistry," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 388-396, December.
• Rahim A. Ganiyu, 2017. "Customer Satisfaction And Loyalty: A Study Of Interrelationships And Effects In Nigerian Domestic Airline Industry," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 2(1), pages 7-20, March.
• Joseph Edewor Agbadudu & Simon Ayo Adekunle, 2017. "Distribution Channel Intensity Among Table Water Producers In Nigeria," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 2(2), pages 56-66, September.
• Bosul Yoo & Sotaro Katsumata & Takeyasu Ichikohji, 2017. "The Impact of Customer Orientation on Quantity and Quality of User-Generated Content: A Multi-Country Case Study of Mobile Applications," Discussion Papers in Economics and Business 17-12, Osaka University, Graduate School of Economics.
• Noriko Fujita, 2017. "Omission bias under risks and Japanese companies stagnation in emerging markets: Managers f information gaps between head office and local office," Discussion Papers in Economics and Business 17-24, Osaka University, Graduate School of Economics.
• David Fielding & Stephen Knowles & Kirsten Robertson, 2017. "When does it matter how you ask? Cross-subject heterogeneity in framing effects in a charitable donation experiment," Working Papers 1701, University of Otago, Department of Economics, revised Jan 2017.
• Aivaz Kamer Ainur & Jugănaru Mariana & Jugănaru Ion Dănut, 2017. "Analyzing Seasonality and Forecasting the Number of Tourists’ Overnight Stays in Constanta Municipality," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 265-270, June.
• Iancu Eugenia, 2017. "Website - Tool of Marketing Strategy?," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 302-306, June.
• Jugănaru Mariana & Jugănaru Ion Dănut & Aivaz Kamer Ainur, 2017. "Analyzing the Concentration of Overnight Stays in Constanta City, over the Period 2010-2016," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 307-312, June.
• Muhcina Silvia & Popovici Veronica, 2017. "Few Marketing Tools to Communicate and Promote the Vaccination Campaigns," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 330-335, June.
• NeacÈ™u Nicoleta Andreea & Madar Anca, 2017. "The Importance of Promoting a Rural Touristic Destination: The Case of RacoÅŸ Village," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 340-344, June.
• Iancu Eugenia & Colomeischi Tudor, 2017. "Macroeconomic Diagnosis and Prediction Through Software," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 222-225, December.
• Băltescu CodruÈ›a Adina, 2017. "The Travel Agency Website – Factor for Business Success," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 371-375, December.
• Dinu Gabriel & Dinu Loredana, 2017. "The Attitude of Service Consumers Regarding Tourist Advertising in Mountain Banat," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 393-397, December.
• Dinu Loredana & Dinu Gabriel, 2017. "Tourism Promotion - Primary Element in Mountain Banat," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 398-401, December.
• Muhcină Silvia, 2017. "The Public Urban Transport and The Tourism Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 430-434, December.
• Blanca García Henche, 2017. "Turismo experiencial. Los mercados de abastos de Madrid: nuevos espacios turísticos para el ocio y el turismo de experiencias," DOCFRADIS Working Papers 1701, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jan 2017.
• Cristina Calvo Porral & Jean-Pierre Lévy-Mangin, 2017. "Examining the influence of products’ quality perception in specialty retailing," DOCFRADIS Working Papers 1703, Catedra Fundación Ramón Areces de Distribución Comercial, revised Feb 2017.
• Sylviane Leca Cedolin, 2017. "El branding made in Spain: la marca España en la internacionalización de las marcas de calzado y moda," DOCFRADIS Working Papers 1706, Catedra Fundación Ramón Areces de Distribución Comercial, revised Mar 2017.
• César Sahelices Pinto & Ana Lanero Carrizo & José Luis Vázquez Burguete, 2017. "RSC y el comportamiento del consumidor en el sector textil: sus efectos sobre el proceso de decisión de compra," DOCFRADIS Working Papers 1707, Catedra Fundación Ramón Areces de Distribución Comercial, revised Nov 2017.
• Puris Sornsaruht, & Sudaporn Sawmong,, 2017. "Antecedents of Thai Select restaurant brand loyalty in the United Kingdom," Business and Economic Horizons (BEH), Prague Development Center, vol. 13(4), pages 478-495, October.
• Katarina Janoskova & Anna Krizanova, 2017. "Comparison Of Selected Internationally Recognized Brand Valuation Methods," Oeconomia Copernicana, Institute of Economic Research, vol. 8(1), pages 99-110, March.
• Viktorija Grigaliunaite & Lina Pileliene, 2017. "Attitude Toward Smoking: The Effect Of Negative Smoking-Related Pictures," Oeconomia Copernicana, Institute of Economic Research, vol. 8(2), pages 317-328, June.
• Michal Kucharski & Sebastian Kot, 2017. "Cost of recognisability of a sponsor’s brand achieved through TV broadcasts," Oeconomia Copernicana, Institute of Economic Research, vol. 8(3), pages 447-461, September.
• Elina Bakhtieva, 2017. "B2B digital marketing strategy: a framework for assessing digital touchpoints and increasing customer loyalty based on Austrian heating, ventilation and air conditioning industry companies," Oeconomia Copernicana, Institute of Economic Research, vol. 8(3), pages 463-478, September.
• Lina Pileliene & Viktorija Grigaliunaite, 2017. "Colour temperature in advertising and its impact on consumer purchase intentions," Oeconomia Copernicana, Institute of Economic Research, vol. 8(4), pages 657-669, December.
• Malgorzata Bartosik-Purgat, 2018. "Country of origin as a determinant of young Europeans` buying attitudes — marketing implications," Oeconomia Copernicana, Institute of Economic Research, vol. 9(1), pages 123-142, March.
• Danuta Szwajca, 2017. "Corporate Reputation and Corporate Image - Empirical Analysis on the Example of Polish Banking Sector," Working Papers 126/2017, Institute of Economic Research, revised May 2017.
• Lucyna Witek, 2017. "Sustainable Consumption: Eco-labelling and its impact on consumer behavior - evidence from a study on Polish consumer," Working Papers 142/2017, Institute of Economic Research, revised May 2017.
• Beata Zatwarnicka-Madura, 2017. "Gender Roles in Marketing Communications in Real Estate Markets," Working Papers 145/2017, Institute of Economic Research, revised May 2017.
• Petra Jilkova & Pavla Kotatkova Stranska, 2017. "Multiple linear regression analyses of the performance and profitability of the Czech banking sector," Working Papers 41/2017, Institute of Economic Research, revised May 2017.
• Wioleta Kucharska & Karol Flisikowski, 2017. "The Most Valuable Global Brands and Condition of Economies: a Spatial Approach," Working Papers 53/2017, Institute of Economic Research, revised May 2017.
• Elina Bakhtieva, 2017. "B2B digital marketing strategy: A framework for assessing digital touchpoints and increasing customer loyalty," Working Papers 7/2017, Institute of Economic Research, revised May 2017.
• Wojciech Idzikowski & Igor Perechuda, 2017. "Organisation transformation in agile approach, a comparative analysis of IT and other sectors," Working Papers 89/2017, Institute of Economic Research, revised May 2017.
• Cristian Ilioni, 2017. "Human Resources Management Particularities in Sporting Performance Games," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 17(1), pages 115-122.
• Monica Delia Domnica, 2017. "Promoting Research on Consumer Behaviour with Reference to the Influence of Advertising on Food Purchasing," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 17(1), pages 75-90.
• Codruţa Dura & Imola Drigă, 2017. "Application of Chi Square Test in Marketing Research," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 17(2), pages 79-90.
• Fazal Akbar & Abdul Razak Bin Omar & Fazli Wadood & Rosmaini Bin Tasmin, 2017. "The Effect of Marketing Strategies Construct on Firm Performance: Results from Pilot Survey," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 3(4(21)), pages 5.1-5.7, April.
• Darina Kalinichenko, 2017. "Публічний Маркетинг З Орієнтацією На Потреби Суспільства [Public Marketing with a Focus on the Needs of Society]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 3(11(28)), pages 4021-4024, November.
• Oksana Babiieva, 2017. "Особливості Маркетингової Діяльності В Інтернет [Features of Marketing Activities on the Internet]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 3(12(29)), pages 4001-4006, December.
• Albina Basova, 2017. "Основні Підходи До Використання Концепції Маркетингу Довіри На Підприємствах Торгівлі [The Main Approaches to Using the Concept of Trust-Based Marketing in Trade Enterprises]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 3(12(29)), pages 4023-4029, December.
• Niros, Meletios & Pollalis, Yannis & Niros, Angelica, 2017. "Effective marketing of mobile telecom services through brand personality: Empirical evidence from Greece," MPRA Paper 76477, University Library of Munich, Germany.
• Mark Armstrong & Yongmin Chen, 2020. "Discount Pricing," Economic Inquiry, Western Economic Association International, vol. 58(4), pages 1614-1627, October.
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• Tri WIDODO, 2017. "Multi Product and Multi Region Marketing," Journal of Advanced Research in Management, ASERS Publishing, vol. 8(1), pages 61-85.
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• Silvio John Camilleri & Denise Ellul, 2017. "Younger Customers' Outlooks when Selecting and Changing a Financial Services Provider: The Case of Maltese Students," International Journal of Financial Research, International Journal of Financial Research, Sciedu Press, vol. 8(2), pages 51-63, April.
  • Camilleri, Silvio John & Ellul, Denise, 2017. "Younger Customers' Outlooks when Selecting and Changing a Financial Services Provider: The Case of Maltese Students," MPRA Paper 77744, University Library of Munich, Germany.
• Silvio John Camilleri & Gail Grech, 2017. "The Relevance of Age Categories in explaining Internet Banking Adoption Rates and Customers' Attitudes towards the Service," Journal of Applied Finance & Banking, SCIENPRESS Ltd, vol. 7(2), pages 1-2.
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• Jaelani, Aan, 2017. "Event dan festival di Cirebon: Review bauran pemasaran syari’ah [Event and festival in Cirebon: Review of shariah marketing mix]," MPRA Paper 77862, University Library of Munich, Germany, revised 17 Mar 2017.
• Snir, Avichai & Levy, Daniel & Chen, Haipeng (Allan), 2017. "End of 9-endings, price recall, and price perceptions," Economics Letters, Elsevier, vol. 155(C), pages 157-163.
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  • Avichai Snir & Daniel Levy & Haipeng Allan Chen, 2017. "End of 9-endings, price recall, and price perceptions," Post-Print hal-02387743, HAL.
• Pashchenko, Margarita, 2017. "Факторы Конкурентоспособности Предприятия В Концепции М.Портера [Factors of competitiveness of the enterprise in the concept of M. Porter]," MPRA Paper 78185, University Library of Munich, Germany.
• Koshcheeva, Angelina, 2017. "Маркетинговые Преимущества Продвижения Товаров При Помощи Технологии «Гивэвей» [Marketing benefits of promoting products with the help of technology, “giveaway”]," MPRA Paper 78302, University Library of Munich, Germany.
• Jaelani, Aan, 2017. "Event and festival in Cirebon: Review of shariah marketing mix," MPRA Paper 78624, University Library of Munich, Germany, revised 11 Apr 2017.
• Khan, Abdullah & Ahmed, Shariq & Paul, Sameer & Alam Kazmi, Syed Hasnain, 2017. "Factors Affecting Employee Motivation Towards Employee Performance: A Study on Banking Industry of Pakistan," MPRA Paper 80930, University Library of Munich, Germany, revised 29 Jun 2017.
• Taiji HARASHIMA, 2017. "The Mechanism behind Product Differentiation An Economic Model," Journal of Advanced Research in Management, ASERS Publishing, vol. 8(2), pages 95-111.
  • Harashima, Taiji, 2017. "The Mechanism behind Product Differentiation: An Economic Model," MPRA Paper 81522, University Library of Munich, Germany.
• Moslehpour, Massoud & Lin, Yi Hsin & Nguyen, Thi Le Huyen, 2017. "Top purchase intention priorities of Vietnamese LCC passengers: Expectations and satisfaction," MPRA Paper 81635, University Library of Munich, Germany.
• Manuel Hermosilla & Fernanda Gutiérrez-Navratil & Juan Prieto-Rodríguez, 2018. "Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings," Marketing Science, INFORMS, vol. 37(3), pages 356-381, May.
  • Hermosilla, Manuel & Gutierrez-Navratil, Fernanda & Prieto-Rodriguez, Juan, 2017. "Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings," MPRA Paper 82040, University Library of Munich, Germany.
• Dimitrov, Mitko & Ileva, Radka & Stefanov, Tsanko, 2017. "Синергия И Конкурентоспособност На Българските Предприятия [Synergy and Competitiveness of Bulgarian Enterprises]," MPRA Paper 82765, University Library of Munich, Germany.
• Wijiharjono, Nuryadi, 2017. "Kajian perkembangan penelitian pemasaran film [Contemporary study of film marketing research]," MPRA Paper 83349, University Library of Munich, Germany, revised Aug 2017.
• Cătălin-Ioan CLIPA & Magdalena DANILEȚ & Anca-Maria CLIPA, 2017. "Country Of Origin Effect And Perception Of Romanian Consumers," Junior Scientific Researcher, SC Research Publishing SRL, vol. 3(1), pages 19-29, May.
  • Clipa, Cătălin-Ioan & Danilet, Magdalena & Clipa, Anca-Maria, 2017. "Country of origin effect and perception of Romanian consumers," MPRA Paper 83590, University Library of Munich, Germany.
• Vasiliu, Codrin Dinu & Bruma, Ioan Sebastian, 2017. "The discursive brand analysis of the accommodation units from the touristic basin of Sucevița (Bukovina Region, Romania)," MPRA Paper 85168, University Library of Munich, Germany.
• Almeyda-Ibáñez, Marta & George, Babu P., 2017. "The evolution of destination branding: A review of branding literature in tourism," MPRA Paper 87884, University Library of Munich, Germany.
• Chatzigeorgiou, Chryssoula & Simeli, Ioanna, 2017. "Perception of service quality in agrotourism accommodations: Impact on guest loyalty and re-visit intentions," MPRA Paper 87914, University Library of Munich, Germany.
• Chatzigeorgiou, Chryssoula, 2017. "Modelling the impact of social media influencers on behavioural intentions of millennials: The case of tourism in rural areas in Greece," MPRA Paper 87916, University Library of Munich, Germany.
• Mansfield, Charlie, 2017. "Travel Writing in Place Branding - A Case Study on Nantes," MPRA Paper 88017, University Library of Munich, Germany, revised 31 Dec 2017.
• Sotiriadis, Marios & Shen, Shiwei, 2017. "The contribution of partnership and branding to destination management in a globalized context: The case of the UNWTO Silk Road Programme," MPRA Paper 88145, University Library of Munich, Germany.
• Chenini, Abderrahim & Touaiti, Mustapha, 2017. "Building Destination Loyalty Using Tourist Satisfaction and Destination Image: A Holistic Conceptual Framework," MPRA Paper 90639, University Library of Munich, Germany, revised 16 May 2018.
• Khan, Kamran & Hameed, Irfan, 2017. "The mediation of customer satisfaction and moderation of Price: Evidence from the generation Y users of cell phones," MPRA Paper 91773, University Library of Munich, Germany.
• Chatzigeorgiou, Chryssoula & Christou, Evangelos & Simeli, Ioanna, 2017. "Delegate satisfaction from conference service quality and its impact on future behavioural intentions," MPRA Paper 93933, University Library of Munich, Germany.
• Mohanraj, Prasanna, 2017. "Film-Induced Tourism Model - A Qualitative Research Study," MPRA Paper 94172, University Library of Munich, Germany.
• David Říha & Timothy Heinze & Michael Stros, 2017. "Intercultural Variations in Personal Sales Factors in the Czech and U.S. Automotive Markets: Practical Implications for Marketing," Central European Business Review, Prague University of Economics and Business, vol. 2017(1), pages 26-47.
• Michael Bahles & Gina Cook, 2017. "Car Motivations in the Young Target Group: An International Perspective," Central European Business Review, Prague University of Economics and Business, vol. 2017(3), pages 3-15.
• Kamila Mikolajová & Květa Olšanová, 2017. "How to Engage Children into the World of Traditional Car Brands? Exploration of Specific Touchpoints between Future Buyers in the Car Industry and Established Brands," Central European Business Review, Prague University of Economics and Business, vol. 2017(3), pages 27-40.
• Michael Neubert, 2017. "International Pricing Strategies for Born-Global Firms," Central European Business Review, Prague University of Economics and Business, vol. 2017(3), pages 41-50.
• Viktorija Grigaliūnaitė & Lina Pilelienė, 2017. "Consumer Attention Online: How to be Visible?," Central European Business Review, Prague University of Economics and Business, vol. 2017(4), pages 30-44.
• Spann, Martin & Stich, Lucas & Schmidt, Klaus M., 2017. "Pay What You Want as a Pricing Model for Open Access Publishing?," Rationality and Competition Discussion Paper Series 10, CRC TRR 190 Rationality and Competition.
• Strausz, Roland, 2017. "A Theory of Crowdfunding," Rationality and Competition Discussion Paper Series 2, CRC TRR 190 Rationality and Competition.
• Krämer, Florentin & Schmidt, Klaus M. & Spann, Martin & Stich, Lucas, 2017. "Delegating pricing power to customers: Pay What You Want or Name Your Own Price?," Journal of Economic Behavior & Organization, Elsevier, vol. 136(C), pages 125-140.
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• TANASE, George Cosmin, 2017. "Customer Benefit as a Determinant of Repeat Purchasing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(1), pages 20-23, March.
• PURCAREA, Theodor, 2017. "Retail revolution and the always connected consumers," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(1), pages 24-30, March.
• TANASE, George Cosmin, 2017. "Managing the Brand and Communication in Social Media," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(2), pages 20-22, June.
• PURCAREA, Theodor, 2017. "Distribution and the New Retail Imperative," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(2), pages 24-28, June.
• TANASE, George Cosmin, 2017. "Vertical Brand Portfolio Management: The Planning Process," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(3), pages 26-29, September.
• PURCAREA, Theodor, 2017. "Competing in today s challenging retail environment," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(3), pages 30-35, September.
• TANASE, George Cosmin, 2017. "Trends Driving the Future of the Retail Industry for the Next Decade," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(4), pages 24-28, December.
• PURCAREA, Theodor, 2017. "Competing, Connecting, and Winning in Today s Distribution and Merchandising," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(4), pages 30-39, December.
• Snir, Avichai & Levy, Daniel & Chen, Haipeng (Allan), 2017. "End of 9-endings, price recall, and price perceptions," Economics Letters, Elsevier, vol. 155(C), pages 157-163.
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• Yamin, Ahmad Bin, 2017. "Impact of Digital Marketing as a Tool of Marketing Communication: A Behavioral Perspective on Consumers of Bangladesh," American Journal of Trade and Policy, Asian Business Consortium, vol. 4(3), pages 117-122.
• Hasan, Md. Kamrul & Khalequzzaman, K. M., 2017. "Marketing Efficiency and Value Chain Analysis: The Case of Garlic Crop in Bangladesh," American Journal of Trade and Policy, Asian Business Consortium, vol. 4(1), pages 7-18.
• Narcı, Muhammed Talha, 2017. "Consumer Behavior and Social Media Marketing: A Research on University Student," Bulletin of Economic Theory and Analysis, BETA Journals, vol. 2(3), pages 279-307, July-Sept.
• Yetkin Özbük, Raife Meltem & Aydın Ünal, Duygu, 2017. "Advergames Aiming Children in Turkey: A Content Analysis of 65 Advergames," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 8(1), pages 115-130, January.
• Lujja, Abubakar & Özata, F. Zeynep, 2017. "The Consequences of Consumer Engagement in Social Networking Sites," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 8(2), pages 275-291, April.
• Taşkın, Çağatan & Koç, Erdoğan & Boz, Hakan, 2017. "Perceptual Image of Conflict-Ridden Destinations: An EEG and Eye Tracker Analysis," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 8(3), pages 533-553, July.
• Bulut, Elif & Erdoğan, Evrim & Şardağ Karabulut, Melek, 2017. "An Investigation of SMEs’ Perspective on Social Media Promotion Effect through the Correspondence Analysis," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 8(3), pages 591-610, July.
• Özdemir, Erkan & Altıntaş, M. Hakan & Kılıç, Serkan, 2017. "The Effects of the Degree of Internationalization on Export Performance: A Research on Exporters in Turkey," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 8(3), pages 611-626, July.
• Slivar, Iva & Bayer, Ramazan Ufuk, 2017. "Online Referrals Categorization and Performance of the Hospitality Industry: The Case of International Hotel Brands in Europe," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 8(4), pages 835-847, October.
• Maitlo, Muhammad Zahid & Jugwani, Neelam & Gilal, Rehman Gul, 2017. "The Model of Customer Experience and Purchase Intention in Online Environment," Sukkur IBA Journal of Management and Business, Sukkur IBA University, vol. 4(1), pages 1-17, January -.
• Novik, Veranika & Pinto, Patrícia & Guerreiro, Manuela, 2017. "Analysis Of The Attachment-Aversion Model Of Consumer-Brand Relationships In A Different Cultural Background," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 5(3), pages 278-295.
• Ramos, Célia & Casado-Molina, Ana & Peláez, José, 2017. "Measuring Air And Terrestrial Transport Company Reputation: Tourism Intangibles Expressed In The Digital Environment," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 5(4), pages 443-462.
• Alsini, Ibrahim, 2017. "Investigating Effects Of Perceived Service Quality On Overall Service Quality And Customer Satisfaction: Case Of Saudi Airlines," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 5(4), pages 463-470.
• DELISTAVROU, Antonia & Katrandjiev, Hristo & TILIKIDOU, Irene, 2017. "Ethical Consumers In Greece: Who Are They?," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 17(3), pages 45-67.
• MANEA, Natalia & PURCARU, Mihaela, 2017. "The Evolution Of Educational Marketing," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 17(4), pages 37-45.
• Lasinger Siladjev, Jasna, 2017. "Promotional Activities For The Purpose Of Improving The Offer Of Travel Agencies In Primorje-Gorski Kotar County–Croatia," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 8(2), pages 195-208.
• Hromková, Michaela & Keketiová, Jana & Eidenmüller, Thorsten, 2017. "Marketing strategies in NGO´s in Slovakia," Zeitschrift für interdisziplinäre ökonomische Forschung, Allensbach Hochschule, issue 01, pages 4-12, June.
• Rose, Karl, 2017. "Paradigmenwechsel der Discount – Vertriebsformen im Lebensmittel – Einzelhandel Dritter Teil einer Tetralogie," Zeitschrift für interdisziplinäre ökonomische Forschung, Allensbach Hochschule, issue 01, pages 13-21, June.
• Rose, Karl, 2017. "Zukunftsperspektiven für den Lebensmittel – Discountvertrieb Vierter Teil einer Tetralogie," Zeitschrift für interdisziplinäre ökonomische Forschung, Allensbach Hochschule, issue 1, pages 43-54, June.
• Wiedenhöfer, Dirk & Keppler, Sonja, 2017. "Informationsquellen und Erwartungserfüllung im Rahmen der Krankenhauswahl bei Patienten mit Hüft- und Knie-TP in der Schweiz," Zeitschrift für interdisziplinäre ökonomische Forschung, Allensbach Hochschule, issue 1, pages 115-119, June.
• Basim Abbas Kraidy JASSMY & Cristian-Silviu BANACU & Zaki Muhammad Abbas BHAYA, 2017. "Strategic Orientation for Improving Financial Performance: Case Study in Al-Qadissiya Governorate Banking," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 2(1), pages 147-164, June.
• Alexandru CAPATINA & George Cristian SCHIN & Dumitru RUSU, 2017. "Increasing Academic Brand Awareness through Virtual Reality," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 18(2), pages 171-182, May.
• Vlad I. RO?CA, 2017. "Using Internal Marketing Communications to Improve HRM in Service-Based Sports Organizations," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 18(4), pages 406-420, October.
• Gheorghe ORZAN & Raluca-Florentina TITA & Raluca-Giorgiana CHIVU & Stefan-Ilie OANTA & Cristian Ionut COMAN, 2017. "The Influence of the Marketing Communication on Consumer Behavior," Romanian Statistical Review Supplement, Romanian Statistical Review, vol. 65(2), pages 164-173, February.
• Mugurel POPOVICI, 2017. "International Marketing And Global Marketing – Delimitation, Comparisons And Strategic Approaches," Romanian Statistical Review Supplement, Romanian Statistical Review, vol. 65(8), pages 74-79, August.
• Francesca Magno & Fabio Cassia & Marta Ugolini, 2017. "Impact of voluntary product recalls on utilitarian and hedonic attitudes: Is it the same for all brands?," Australian Journal of Management, Australian School of Business, vol. 42(1), pages 161-174, February.
• Tania Bucic & Liem Viet Ngo & Ashish Sinha, 2017. "Improving the effectiveness of market-oriented organisation: Empirical evidence from an emerging economy," Australian Journal of Management, Australian School of Business, vol. 42(2), pages 308-327, May.
• Cheng Wang & Jennifer Harris & Paul G Patterson, 2017. "Modeling the habit of self-service technology usage," Australian Journal of Management, Australian School of Business, vol. 42(3), pages 462-481, August.
• Revti-Raman Sharma & Farhana T Newaz & Kim-Shyan Fam, 2017. "Muslim religiosity, generational cohorts and buying behaviour of Islamic financial products," Australian Journal of Management, Australian School of Business, vol. 42(3), pages 482-501, August.
• Gabriel Brătucu & Ioana Bianca Chițu & Mădălina Ștefan, 2017. "Measuring The Level Of Tourist Satisfaction. Case Study Brasov County," Journal of Smart Economic Growth, , vol. 2(2), pages 35-45, May.
• Gheorghița Dincă & Diana Foris & Timea Demeter, 2017. "Identifying Brașov County’S Touristic Visitors’ Profile Using European Tourism Indicators System," Journal of Smart Economic Growth, , vol. 2(2), pages 71-81, May.
• Anirban Chakraborty & Amit Tiwari, 2017. "Effect of Convergent Product Perception on Experiential Brand Loyalty: An Interactive Device Viewpoint," Proceedings of International Academic Conferences 4607839, International Institute of Social and Economic Sciences.
• Boonchai Hongcharu, 2017. "Rational and Emotional Messages Amid Online News Exposure of the Brand," Proceedings of International Academic Conferences 4707078, International Institute of Social and Economic Sciences.
• Maria Misankova & Jana Kliestikova & Anna Krizanova, 2017. "Some Remarks to Specifics of Brand Valuation in Slovakia," Proceedings of International Academic Conferences 5107681, International Institute of Social and Economic Sciences.
• Babulia Mghebrishvili, 2017. "Development of Managerial and Marketing Thinking in Georgia," Proceedings of International Academic Conferences 5407766, International Institute of Social and Economic Sciences.
• Edwin Theron, 2017. "The influence of relationship shocks on customer commitment," Proceedings of International Academic Conferences 5807393, International Institute of Social and Economic Sciences.
• Ekaterine Maglakelidze & Maia Veshaguri, 2017. "Some Considerations in Respect to Customer-Centric Demand Response Market Design," Proceedings of International Academic Conferences 5808117, International Institute of Social and Economic Sciences.
• Ebru Özgür Güler & Huseyin Guler & Ceren Boruban, 2017. "The Behaviors of Elderly Travelers in Turkey: Adana Case," Proceedings of International Academic Conferences 5808153, International Institute of Social and Economic Sciences.
• Huseyin Guler & Ebru Özgür Güler & Yesim Termanoglu, 2017. "If Donor and Recipient are the Same Person? Gender Role Identity?s Effect on Self-Gifting," Proceedings of International Academic Conferences 5808154, International Institute of Social and Economic Sciences.
• Gloria Gheno, 2017. "Causal analysis in marketing: a customer satisfaction problem," Proceedings of International Academic Conferences 5808163, International Institute of Social and Economic Sciences.
• nanuli Okruashvili & Lia Metonidze, 2017. "Regional Marketing Potential, the Key Factor of Investment Development of the Region," Proceedings of International Academic Conferences 5808262, International Institute of Social and Economic Sciences.
• Teo Poh Chuin & Mohamad Osman, 2017. "The Impacts of Worldmindedness and Nationalism on Students? Attitude and Purchase Intention towards Portable Consumer Electronics: A Cross-National Study," Proceedings of Business and Management Conferences 5607145, International Institute of Social and Economic Sciences.
• Teo Poh Chuin & Osman Mohamad, 2017. "Brand Origin Recognition Accuracy (Bora) And Its Antecedents: A Case In Malaysia," Proceedings of Business and Management Conferences 5607146, International Institute of Social and Economic Sciences.
• Somnath Chakrabarti, 2017. "An Exploratory Study for Understanding the Drivers of Display Advertising Spend in USA," Proceedings of Business and Management Conferences 5607601, International Institute of Social and Economic Sciences.
• Charmaine Du Plessis, 2017. "Towards A More Universal Understanding Of Content Marketing: The Contribution Of Academic Research," Proceedings of Business and Management Conferences 5607983, International Institute of Social and Economic Sciences.
• Nurcan Turan & Nuri Calik, 2017. "Consumers' Complaining Behavior In Terms Of Assertiveness And Discontent; A Field Study From Eskisehir, Turkey," International Journal of Social Sciences, International Institute of Social and Economic Sciences, vol. 6(1), pages 71-89, March.
• Marzanna K. Witek-Hajduk & Andrzej Sznajder, 2017. "Sojusze marketingowe między detalistami i producentami dóbr konsumpcyjnych trwałego użytku," Gospodarka Narodowa. The Polish Journal of Economics, Warsaw School of Economics, issue 4, pages 83-98.
• Norlia Ahmad, 2017. "Quality Attribute and Customer Satisfaction: Using Kano’s Model to Prioritize What Matters Most to Customers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(5), pages 15-28.
• Zubair Hassan, 2017. "Impact of Social, Epistemic and Conditional Values on Customer Satisfaction and Loyalty in Automobile Industry: A Structural Equation Modelling," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(5), pages 29-44.
• Volkan Yakin & Ayºe Idil Kacar & Canan Ay, 2017. "Sharing Economy: Why the Turkish consumers use Airbnb?," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(6), pages 25-36.
• Hanna Lewicka, 2017. "Viral Marketing – the case of Turkey," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(6), pages 37-53.
• Oznur Ozkan Tektas & Canan Eryigit & Ozge Tayfur Ekmekci, 2017. "Does Thinking Style Affect the Impacts of Satisfaction and Reputation on Repurchase Intention? A Cross-National Comparison," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(6), pages 4-24.
• Iga Rudawska, 2017. "Towards More Integrated Health Care – The Review of the International Experience," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 15(69), pages 130-145.
• Azamat MAKSUDUNOV & Murat AVCI, 2017. "Türkiye Vatandaşlarının Kırgız ve Kırgızistan İmajına Yönelik Algıları," Sosyoekonomi Journal, Sosyoekonomi Society, issue 25(31).
• Zaid Yaseen Saud Al-Dulaimi & Rabeea Yaseen Saud Al-Dulaimi & Marwan Sabah Hasan Al-Tekreeti & Fedaa Abd Almajid Sabbar Al-Araji, 2017. "The Organizational Justice of the Administrative Leaders and its Impact on Employees' Career Performance (A practical study on Baghdad for Economic Sciences and of Al-Ma'mun privet university colleges," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 6(1), pages 40-54, March.
• Daniel Adrian Gardan & Mihai Andronie & Iuliana Petronela Gardan & Cristian Uta, 2017. "Social networks usage implications at the level of medical services consumption in Romania," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 6(1), pages 55-64, March.
• Florian Schreiber, 2017. "Identification of customer groups in the German term life market: a benefit segmentation," Annals of Operations Research, Springer, vol. 254(1), pages 365-399, July.
• Yulia I. Dubova & Tatiana A. Dugina & Ivan S. Korabelnikov & Zhanna Gornostaeva & Ekaterina Alekhina, 2017. "Institutional Traps as Barriers for Development of Regions’ Marketing Activities," Contributions to Economics, in: Elena G. Popkova (ed.), Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management, pages 219-225, Springer.
• Yulia I. Dubova & Tatiana V. Koryakina & Irina Chimonina & Aleksei V. Bogoviz & Yulia V. Ragulina, 2017. "Institutionalization of Successful Practices of Place Marketing Within Russian–European Cooperation," Contributions to Economics, in: Elena G. Popkova (ed.), Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management, pages 255-260, Springer.
• Amastasia A. Sozinova & Olga V. Fokina & Raisa A. Shchinova, 2017. "Marketing Tools for Increasing Company’s Reorganization Effectiveness," Contributions to Economics, in: Elena G. Popkova (ed.), Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management, pages 315-320, Springer.
• Elena G. Popkova & Lilia Poluyufta & Yulia Beshanova & Larisa V. Popova & Elena Kolesnikova, 2017. "Innovations as a Basis for Marketing Strategies of Russian Oil Companies in the Conditions of Oil Prices Reduction," Contributions to Economics, in: Elena G. Popkova (ed.), Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management, pages 449-455, Springer.
• Maria A. Troyanskaya & Vladislav I. Ostrovskiy & Tatiana N. Litvinova & Yana S. Matkovskaya & Aleksei V. Bogoviz, 2017. "Possibilities and Perspectives for Activation of Sales in the Agricultural Machinery Market Within Sectorial Development of Russian and European Economies," Contributions to Economics, in: Elena G. Popkova (ed.), Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management, pages 473-480, Springer.
• Natalia N. Kataeva & Irina V. Marakulina & Marina A. Sanovich & Anastasia A. Sozinova & Natalia Vasilyuk, 2017. "Transformation of Approach to Market Segmentation Within Crisis Management of Global Entrepreneurship," Contributions to Economics, in: Elena G. Popkova (ed.), Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management, pages 491-496, Springer.
• Zhanna V. Gornostaeva & Olga Y. Malinina & Ramila R. Kadukova & Sergey L. Vasenev, 2017. "Marketing Model of the Global Crisis Management in Countries with Transitional Economy," Contributions to Economics, in: Elena G. Popkova (ed.), Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management, pages 497-503, Springer.
• Elena Patsyuk & Svetlana Karpusova & Olga Surkova, 2017. "Marketing Tools of Joint Crises Fighting in Socioeconomic Sphere of Russia and Europe," Contributions to Economics, in: Elena G. Popkova (ed.), Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management, pages 605-611, Springer.
• Zhanna V. Gornostaeva & Ekaterina S. Alekhina & Yulia S. Chernysheva, 2017. "Marketing Mechanisms of Overcoming the Barriers of Interaction and Cooperation of Russia and Europe," Contributions to Economics, in: Elena G. Popkova (ed.), Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management, pages 621-627, Springer.
• Kai Huotari & Juho Hamari, 2017. "A definition for gamification: anchoring gamification in the service marketing literature," Electronic Markets, Springer;IIM University of St. Gallen, vol. 27(1), pages 21-31, February.
• Ricardo Buettner, 2017. "Predicting user behavior in electronic markets based on personality-mining in large online social networks," Electronic Markets, Springer;IIM University of St. Gallen, vol. 27(3), pages 247-265, August.
• Christopher P. Furner & Robert A. Zinko, 2017. "The influence of information overload on the development of trust and purchase intention based on online product reviews in a mobile vs. web environment: an empirical investigation," Electronic Markets, Springer;IIM University of St. Gallen, vol. 27(3), pages 211-224, August.
• Gianfranco Walsh & Daniel Brylla, 2017. "Do product returns hurt relational outcomes? some evidence from online retailing," Electronic Markets, Springer;IIM University of St. Gallen, vol. 27(4), pages 329-339, November.
• Gianfranco Walsh & Michael Möhring, 2017. "Effectiveness of product return-prevention instruments: Empirical evidence," Electronic Markets, Springer;IIM University of St. Gallen, vol. 27(4), pages 341-350, November.
• Angela Besana & Annamaria Esposito, 2017. "Tourism curricula, entrepreneurial engagement and stakeholders’ satisfaction: economics and relationship marketing of universities," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 7(3), pages 375-388, December.
• Graham White & Natalia Vila, 2017. "Entrepreneurial Orientation’s effect on marketing strategies and success: implications for US firms entering Cuba," International Entrepreneurship and Management Journal, Springer, vol. 13(2), pages 501-523, June.
• Harald Hruschka, 2017. "Analyzing the dependences of multi-category purchases on interactions of marketing variables," Journal of Business Economics, Springer, vol. 87(3), pages 295-313, April.
• Magdalena Bekk & Matthias Spörrle & Miriam Landes & Klaus Moser, 2017. "Traits grow important with increasing age: customer age, brand personality and loyalty," Journal of Business Economics, Springer, vol. 87(4), pages 511-531, May.
• Nicole Koschate-Fischer & Katharina Wüllner, 2017. "New developments in behavioral pricing research," Journal of Business Economics, Springer, vol. 87(6), pages 809-875, August.
• Oliver Schnittka & Marius Johnen & Franziska Völckner & Henrik Sattler & Isabel Victoria Villeda & Kathrin Urban, 2017. "The impact of different fit dimensions on spillover effects in brand alliances," Journal of Business Economics, Springer, vol. 87(7), pages 899-925, October.
• Oliver Schnittka & Alexander Himme & Dominik Papies & David Pellenwessel, 2017. "Are sponsors blamed for edging off? Consumer reactions to sponsorship terminations," Journal of Business Economics, Springer, vol. 87(7), pages 943-984, October.
• Philipp Simbrunner & Bodo B. Schlegelmilch, 2017. "Moral licensing: a culture-moderated meta-analysis," Management Review Quarterly, Springer, vol. 67(4), pages 201-225, August.
• Harald Hruschka, 2017. "Multi-category purchase incidences with marketing cross effects," Review of Managerial Science, Springer, vol. 11(2), pages 443-469, March.
• Sheng-Wuu Joe & Yuan-Hui Tsai & Chieh-Peng Lin & Hwa-Chun Ma & Chou-Kang Chiu, 2017. "Assessing perceived value: moderating effects of susceptibility to brand prestige and susceptibility to normative influence," Review of Managerial Science, Springer, vol. 11(3), pages 717-735, July.
• Johannes Voester & Bjoern Ivens & Alexander Leischnig, 2017. "Partitioned pricing: review of the literature and directions for further research," Review of Managerial Science, Springer, vol. 11(4), pages 879-931, October.
• Anja Buerke & Tammo Straatmann & Nick Lin-Hi & Karsten Müller, 2017. "Consumer awareness and sustainability-focused value orientation as motivating factors of responsible consumer behavior," Review of Managerial Science, Springer, vol. 11(4), pages 959-991, October.
• Mahfuzur Rahman & Mohamed Albaity & Billah Maruf, 2017. "The Role of Religiosity on the Relationship Between Materialism and Fashion Clothing Consumption Among Malaysian Generation Y Consumers," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 132(2), pages 757-783, June.
• Silvio John Camilleri & Gail Grech, 2017. "The Relevance of Age Categories in explaining Internet Banking Adoption Rates and Customers' Attitudes towards the Service," Journal of Applied Finance & Banking, SCIENPRESS Ltd, vol. 7(2), pages 1-2.
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• Tri WIDODO, 2017. "Multi Product and Multi Region Marketing," Journal of Advanced Research in Management, ASERS Publishing, vol. 8(1), pages 61-85.
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• Taiji HARASHIMA, 2017. "The Mechanism behind Product Differentiation An Economic Model," Journal of Advanced Research in Management, ASERS Publishing, vol. 8(2), pages 95-111.
  • Harashima, Taiji, 2017. "The Mechanism behind Product Differentiation: An Economic Model," MPRA Paper 81522, University Library of Munich, Germany.
• Christian Otter & Christian Watzl & Daniel Schwarz & Pamela Priess, 2017. "Towards sustainable logistics: study of alternative delivery facets," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 4(4), pages 460-476, June.
• Wioleta Kucharska, 2017. "Consumer social network brand identification and personal branding. How do social network users choose among brand sites?," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1315879-131, January.
  • Wioleta Kucharska, 2016. "Consumer Social Network Brand Identification And Personal Branding. How Do Social Network Users Choose Among Brand Sites?," GUT FME Working Paper Series A 39, Faculty of Management and Economics, Gdansk University of Technology.
• Stela Cazacu, 2017. "Moldovan Perception of Greece as a Tourism Destination," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, vol. 10(2), pages 48-59, June.
• Majid Esmaeilpour & Amrollah Sayadi & Mahnaz Mirzaei, 2017. "Investigating the Impact of Service Quality Dimensions on Reputation and Brand Trust," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, vol. 10(3), pages 7-17, September.
• Timothy J Richards & Celine Bonnet & Zohra Bouamra-Mechemache, 2018. "Complementarity and bargaining power," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 45(3), pages 297-331.
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• Joanna Morais & Christine Thomas-Agnan & Michel Simioni, 2018. "Using compositional and Dirichlet models for market share regression," Journal of Applied Statistics, Taylor & Francis Journals, vol. 45(9), pages 1670-1689, July.
  • Morais, Joanna & Thomas-Agnan, Christine & Simioni, Michel, 2017. "Using compositional and Dirichlet models for market-share regression," TSE Working Papers 17-804, Toulouse School of Economics (TSE).
• Morais, Joanna & Thomas-Agnan, Christine & Simioni, Michel, 2017. "Interpreting the impact of explanatory variables in compositional models," TSE Working Papers 17-805, Toulouse School of Economics (TSE).
• Eduard Cristóbal Fransi & Yolanda Montegut Salla & Natalia Daries Ramon, 2017. "Cooperativismo 2.0: presencia en Internet y desarrollo del comercio electrónico en las cooperativas oleícolas de Cataluña [Cooperativism 2.0: internet presence and e-commerce development in the oli," REVESCO: Revista de estudios cooperativos, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Escuela de Estudios Cooperativos, issue 124, pages 47-73.
• Tiziano Vescovi & Charlotte Pellizzari, 2017. "Europe goes Chinese? The impact of Chinese globetrotters on European luxury shops," Working Papers 06, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
• Tatjana Mihailovic & Tiziano Vescovi & Andrea Pontiggia, 2017. "The Beauty Ideal in Chinese Luxury Cosmetics: Adaptation Strategies of Western Companies," Working Papers 07, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
• Evgeni Stanimirov, 2017. "Customer Relationship Management in the Field of Business Services," Business & Management Compass, University of Economics Varna, issue 4, pages 329-344.
• Oghenenyerhovwo Rita Inoni, 2017. "Impact of Product Attributes and Advertisement on Consumer Buying Behaviour of Instant Noodles," Business & Management Compass, University of Economics Varna, issue 4, pages 393-413.
• Rizkallah Elias G. & Seitz Victoria, 2017. "Understanding Student Motivation: A Key to Retention in Higher Education," Scientific Annals of Economics and Business, Sciendo, vol. 64(1), pages 45-57, March.
• Moisescu Ovidiu-Ioan, 2017. "From CSR to Customer Loyalty: An Empirical Investigation in the Retail Banking Industry of a Developing Country," Scientific Annals of Economics and Business, Sciendo, vol. 64(3), pages 307-323, October.
• Pilelienė Lina & Grigaliūnaitė Viktorija, 2017. "Relationship between Spokesperson’s Gender and Advertising Color Temperature in a Framework of Advertising Effectiveness," Scientific Annals of Economics and Business, Sciendo, vol. 64(s1), pages 1-13, December.
• Klepek Martin, 2017. "Systematic Analysis of the Current Academic Research on Social Media Marketing," Scientific Annals of Economics and Business, Sciendo, vol. 64(s1), pages 15-27, December.
• Sudzina František, 2017. "Attitude and Loyalty to Two Brands of Beer of the Same Producer," Scientific Annals of Economics and Business, Sciendo, vol. 64(s1), pages 57-69, December.
• Kukla-Gryz Anna & Zagórska Katarzyna, 2017. "The effects of individual internal versus external reference prices on consumer decisions for pay-what-you-want payments," Central European Economic Journal, Sciendo, vol. 4(51), pages 1-17, December.
• Kliestikova Jana & Kovacova Maria, 2017. "By Disobedience to Success: When Brand Value should be Measured in a Different Way than how the Theory Recommends," Economics and Culture, Sciendo, vol. 14(2), pages 33-43, December.
• Rihtaršič Tanja & Rihtaršič Matjaž, 2017. "Model of Consumer Behaviour - Feminine Hygiene," Economics, Sciendo, vol. 5(1), pages 125-136, June.
• Dyhdalewicz Anna & Widelska Urszula, 2017. "Accouting and marketing dimensions of innovations," Financial Internet Quarterly (formerly e-Finanse), Sciendo, vol. 13(2), pages 1-13, December.
• Treľová Silvia & Olšavský František, 2017. "Employee Satisfaction with Training Opportunities and its Relation to Internal Marketing," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 8(2), pages 7-16, August.
• Radu Anamaria-Cătălina & Pricop Alexandra & Tita Raluca Florentina & Popescu Mioara, 2017. "Online marketing. A ground to exploit and grow the accessing of European funds," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 8(3), pages 33-40, December.
• Popescu Mioara, 2017. "Modelling prediction of unemployment statistics using web technologies," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 8(3), pages 55-60, December.
• Stępień Beata, 2017. "In Search of Apprehending Customers’ Value Perception," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 53(1), pages 99-117, March.
• Brice William D. & Chu Edward & Brice Anastasiya, 2017. "Culture-Based Rejection of Taboo-Infringing Imports," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 53(3), pages 67-81, September.
• Dębski Maciej & Krawczyk Adriana, 2017. "Competitiveness of Family Tourist Micro-Enterprises as an Element of Tourist Destination Product," Journal of Intercultural Management, Sciendo, vol. 9(4), pages 59-76, December.
• Lewandowska Anna & Witczak Joanna & Kurczewski Przemysław, 2017. "Green marketing today – a mix of trust, consumer participation and life cycle thinking," Management, Sciendo, vol. 21(2), pages 28-48, December.
• Kaczorowska-Spychalska Dominika, 2017. "Consumer perspective of omnichannel commerce," Management, Sciendo, vol. 21(2), pages 95-108, December.
• Stanisavljević Milena, 2017. "Does Customer Loyalty Depend on Corporate Social Responsibility?," Naše gospodarstvo/Our economy, Sciendo, vol. 63(1), pages 38-46, March.
• Babic-Hodovic Vesna & Arslanagic-Kalajdzic Maja & Imsirpasic Amina, 2017. "Perceived Quality and Corporate Image in Mobile Services: The Role of Technical and Functional Quality," South East European Journal of Economics and Business, Sciendo, vol. 12(1), pages 114-125, April.
• Fetai Besnik & Sadiku-Dushi Nora & Ismaili Raman, 2017. "Measuring the Impact of Extrinsic Cues on Consumers’ Purchasing Decision for Food Products," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 62(3), pages 33-46, December.
• Mokoena Bakae Aubrey & Dhurup Manilal Roy, 2017. "Evaluation of a Campus Service Quality Recreational Scale," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 62(3), pages 67-82, December.
• Anna Kukla-Gryz & Katarzyna Zagórska, 2017. "The strength of the anchoring effect on Pay What You Want payments: Evidence from a vignette experiment," Working Papers 2017-14, Faculty of Economic Sciences, University of Warsaw.
• Magdalena Brzozowicz & Michał Krawczyk & Przemysław Kusztelak, 2017. "Do anchors hold for real? Anchoring effect and hypothetical bias in declared WTP," Working Papers 2017-24, Faculty of Economic Sciences, University of Warsaw.
• Timothy J. Richards, 2017. "Analysis of Umbrella Branding with Crowdsourced Data," Agribusiness, John Wiley & Sons, Ltd., vol. 33(2), pages 135-150, April.
• Vlad Radoias, 2017. "When Price Discrimination Fails – A Principal Agent Problem with Social Influence," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 38(2), pages 212-221, March.
  • Vlad Radoias, 2014. "When Price Discrimination Fails - A Principal Agent Problem with Social Influence," Working Papers 2014-08, Towson University, Department of Economics, revised Oct 2014.
• Oksana Loginova & X. Henry Wang & Chenhang Zeng, 2017. "Learning in Advance Selling with Heterogeneous Consumers," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 38(6), pages 765-783, September.
  • Oksana Loginova & X. Henry Wang & Chenhang Zeng, 2012. "Learning in Advance Selling with Heterogeneous Consumers," SDU Working Papers 2012-02, School of Economics, Shandong University.
  • Oksana Loginova & X. Henry Wang & Chenhang Zeng, 2012. "Learning in Advance Selling with Heterogeneous Consumers," Working Papers 12-08, NET Institute, revised Sep 2012.
  • Oksana Loginova & X. Hnery Wang & Chenhang Zeng, 2014. "Learning in Advance Selling with Heterogeneous Consumers," Working Papers 1408, Department of Economics, University of Missouri.
• Basil Janavaras & Suresh George, 2017. "Global Marketing Management System," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 10310, February.
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Marketing for Competitiveness: Asia to The World:In the Age of Digital Consumers," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 10313.
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Technology As The Primary Driver," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 1, pages 5-22, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Political–Legal, Economy, And Social Culture As The Main Drivers," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 2, pages 23-34, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Market As The Ultimate Driver," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 3, pages 35-53, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Product-Centric Perspective: Connectivity In Product Development," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 4, pages 65-83, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Customer-Centric Perspective: Connecting With The Digital Consumer," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 5, pages 85-100, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Human-Centric Perspective: Doing Good By Doing Well In The Connected World," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 6, pages 101-114, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Being Strategy: From Positioning To Confirmation," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 7, pages 123-136, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Core Tactic: From Differentiation To Codification," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 8, pages 137-152, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Value Indicator: From Brand To Character," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 9, pages 153-167, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Marketing Strategy For Value Exploration," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 10, pages 175-190, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Marketing Tactic For Value Engagement," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 11, pages 191-211, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Marketing Value With Values," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 12, pages 213-229, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Asia’S Local Champions," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 13, pages 237-250, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Asia’S Regional Players: Asia Vision, Local Actions," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 14, pages 251-270, World Scientific Publishing Co. Pte. Ltd..
• Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Asia’S Multinational Companies: Global Value, Regional Strategy, Local Tactics," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 15, pages 271-285, World Scientific Publishing Co. Pte. Ltd..
• Goran Vlašiæ Emanuel Tutek, 2017. "Drivers of Customer Centricity: Role of Environmental-level, Organization-level and Department-level Variables," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, vol. 20(2), pages 1-10, November.
• Litfin, Thorsten & Teckert, Özlem & Lamberz, Julia, 2017. "The Choice of Color, Topic and Toys: An Empirical Study of Gender Roles," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2017), Dubrovnik, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Dubrovnik, Croatia, 7-9 September 2017, pages 58-65, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Grubor, Aleksandar & Milovanov, Olja, 2017. "The Many Faces of Internet Marketing," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2017), Dubrovnik, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Dubrovnik, Croatia, 7-9 September 2017, pages 412-417, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Lamberz, Julia & Litfin, Thorsten & Meeh-Bunse, Gunther & Özlem, Teckert, 2017. "User-Friendly Website Design: A Combined Eye-Tracking Study," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2017), Dubrovnik, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Dubrovnik, Croatia, 7-9 September 2017, pages 459-466, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Chatzigeorgiou, Chryssoula & Christou, Evangelos & Simeli, Ioanna, 2017. "Delegate satisfaction from conference service quality and its impact on future behavioural intentions," EconStor Conference Papers 215864, ZBW - Leibniz Information Centre for Economics.
• Snir, Avichai & Levy, Daniel & Chen, Haipeng (Allan), 2017. "End of 9-endings, price recall, and price perceptions," Economics Letters, Elsevier, vol. 155(C), pages 157-163.
  • Snir, Avichai & Levy, Daniel & Chen, Haipeng, 2017. "End of 9-Endings, Price Recall, and Price Perceptions," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 155, pages 157-163.
  • Avichai Snir & Daniel Levy & Haipeng (Allan) Chen, 2017. "End of 9-Endings, Price Recall, and Price Perceptions," Working Paper series 17-08, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel & Chen, Haipeng (Allan), 2017. "End of 9-Endings, Price Recall, and Price Perceptions," MPRA Paper 78085, University Library of Munich, Germany.
  • Avichai Snir & Daniel Levy & Haipeng Allan Chen, 2017. "End of 9-endings, price recall, and price perceptions," Post-Print hal-02387743, HAL.
• Sheeraz, Muhammad & Tanweer, Mariam & Khan, Kanwal Iqbal & Mahmood, Shahid, 2017. "Strengthening Consumer Brand Relationships through Consumer Engagement: Online Brand Communities in Landscape of Social Media," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 37(2), pages 593-607.
• Reckmann, Tobias, 2017. "Intellectual Structure and Emancipation of Word of Mouth Research: A Bibliometric Analysis of a Multidisciplinary Research Field," EconStor Preprints 179913, ZBW - Leibniz Information Centre for Economics.
• Yoo, Bosul & Katsumata, Sotaro & Ichikohji, Takeyasu, 2017. "A Multi-Country Comparison of User Innovation Behaviors on Smartphone Applications," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society 168553, International Telecommunications Society (ITS).
• Zegners, Dainis, 2017. "Building an Online Reputation with Free Content: Evidence from the E-book Market," VfS Annual Conference 2017 (Vienna): Alternative Structures for Money and Banking 168293, Verein für Socialpolitik / German Economic Association.
• Dürr, Niklas S. & Engelstätter, Benjamin & Ward, Michael R., 2018. "Strategic microscheduling of movies," ZEW Discussion Papers 17-033, ZEW - Leibniz Centre for European Economic Research, revised 2018.
• Dunja Mestrovic, 2017. "Service quality, students' satisfaction and behavioural intentions in STEM and IC higher education institutions," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 15(1), pages 66-77.
• Aleksandar Grubor & Olja Milovanov, 2017. "Brand strategies in the era of sustainability," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 15(1), pages 78-88.
• Leszek Kozioł & Janusz Ząbek, 2017. "The concept of improvement of the product quality in the regulations on counteracting unfair market practices," Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie / The Malopolska School of Economics in Tarnow Research Papers Collection, Malopolska School of Economics in Tarnow, vol. 33(1), pages 55-69, March.
• Maksymilian Czeczotko & Anna Kudlińska-Chylak & Paulina Danielak & Hanna Górska-Warsewicz, 2017. "Brand perception versus the economic situation of consumers," Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie / The Malopolska School of Economics in Tarnow Research Papers Collection, Malopolska School of Economics in Tarnow, vol. 34(2), pages 47-58, June.

2016

• Victoria-Mihaela BRINZEA & Olimpia Elena Mihaela OANCEA, 2016. "The Label - An Essential Tool For Keeping The Consumer Informed And For Promoting Products In The Economic Area," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 15(1), pages 49-59.
• Lambros TSOURGIANNIS & Despoina CHATZIPANAGIOTOU & Loukas GEORGIOU & Kyriakos PAVLIDIS & Valentin DISLIAN, 2016. "Citizens Health Protection Behaviour Against Vector Born Diseases In Greece: The Case Of Xanthi," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 15(2), pages 29-37.
• TANASE, George Cosmin, 2016. "Improving Decisions with Marketing InformationJournal: Romanian Distribution Committee Magazine Volume 7 Issue 1," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(1), pages 18-21, April.
• PURCAREA, Anca, 2016. "Significant Behavioral Shifts among Consumers and Actions to Take Accordingly by Consumer-Goods Companies and Retailers Enabling their Real-Time Collaboration," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(1), pages 22-26, April.
• TANASE, George, 2016. "The Future of Marketing in 2016: Trends in the New Digital Age," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(2), pages 20-25, July.
• PURCAREA, Theodor, 2016. "The Challenge of a Truly Omni Channel Approach for Retailers," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(2), pages 26-31, July.
• MIHAIESCU, Nicolaie, 2016. "I hate statistics," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(2), pages 32-33, July.
• TANASE, George Cosmin, 2016. "The 6C Model of Social Media and Developing a Viral Marketing Campaign," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(3), pages 20-25, October.
• PURCAREA, Theodor, 2016. "The retail market under the pressure of the technological change," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(3), pages 26-37, October.
• TANASE, George Cosmin, 2016. "The Virtual Value Chain And Experiential Marketing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(4), pages 20-23, December.
• PURCAREA, Theodor, 2016. "Retail in the era of Omni channel marketing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(4), pages 24-30, December.
• Knotek, Edward S., 2024. "The roles of price points and menu costs in price rigidity," Journal of Monetary Economics, Elsevier, vol. 145(C).
  • Edward S. Knotek, 2010. "The roles of price points and menu costs in price rigidity," Research Working Paper RWP 10-18, Federal Reserve Bank of Kansas City.
  • Edward Knotek II, 2016. "The Roles of Price Points and Menu Costs in Price Rigidity," 2016 Meeting Papers 1563, Society for Economic Dynamics.
  • Edward S. Knotek, 2019. "The Roles of Price Points and Menu Costs in Price Rigidity," Working Papers 19-23, Federal Reserve Bank of Cleveland.
• Victor Danciu, 2016. "Corporate Reputation: How it Works for Company’s Performance," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 19(62), pages 25-52, December.
• Demir, Ayça Kangal & Yalçın, Bilal, 2016. "Determining Beverage Preferences of Young Consumers with Laddering Technique," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 7(1), pages 139-160, January.
• Kayabaşı, Aydın & Ebeoğlugil, H. Feyyaz & Özkuk, Ömür, 2016. "The Moderating Effect of Price Conscious Purchasing Style on the Relationship of Quality Conscious Purchasing Style and Consumers Confusion," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 7(2), pages 149-166, April.
• Bayrakdaroğlu, Ali & Mirgen, Çağatay, 2016. "The Impact of Brand Value on Stock Returns: A Empirical Research on the BİST," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 7(3), pages 111-123, July.
• Taşkın, Çağatan, 2016. "A Research on the Measurement of Consumer Based Brand Equity in Automobile Sector," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 7(3), pages 125-136, July.
• Başkol, Melih, 2016. "The Effects of E-Retail Service Quality on Repurchase Intention," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 7(4), pages 107-121, October.
• Ekergil, Vedat & Ersoy, Nezihe Figen, 2016. "The Role of Accounting and Marketıng in Calculating Customer Lifetime Value on Key Account Management in B2B/Industrial Markets," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 7(4), pages 159-180, October.
• Manhas , Parikshat & Manrai , Lalita & Manrai, Ajay, 2016. "Role of Tourist Destination Development in Building its Brand Image: A Conceptual Model," Journal of Economics, Finance and Administrative Science, Universidad ESAN, vol. 21(40), pages 25-29.
• Blazeska, Daliborka & Davkovska, Vladanka & Nakovski, Dejan, 2016. "Hotel Service, Assumption And Starter Of The Tourism Development," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 7(2), pages 221-233.
• Dombach, Frauke-Julia, 2016. "Qualitative Inhaltsanalyse zum Nachweis von Service Excellence Elementen innerhalb europäischer Vergabeverfahren – Die Methode und erste Ergebnisse," Zeitschrift für interdisziplinäre ökonomische Forschung, Allensbach Hochschule, issue 1, pages 44-55, April.
• Dornbach, Frauke-Julia, 2016. "Qualitative Inhaltsanalyse zum Nachweis von Service Excellence Elementen innerhalb europäischer Vergabeverfahren- Diskussion gewonnener Ergebnisse und Schlussfolgerung," Zeitschrift für interdisziplinäre ökonomische Forschung, Allensbach Hochschule, issue 2, pages 59-66, November.
• J. Freitas SANTOS & Bahareh BIDI, 2016. "Cultural Adaptation of Websites: A Comparative Study of Portuguese and Dutch Websites," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 17(2), pages 94-107, May.
• Doina I. POPESCU, 2016. "Promotional Mix and Integration of Communication into Management Policy - Case Study," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 17(5), pages 466-476, December.
• Olga Rauhut Kompaniets & Daniel Rauhut, 2016. "Why Urban and Rural Place Marketing Strategies Differ: A Theoretical Discussion," Romanian Journal of Regional Science, Romanian Regional Science Association, vol. 10(1), pages 23-42, JUNE.
• Cernikovaite, Migle Eleonora, 2016. "Brand value impact on company economic value evaluation model," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 11(1), pages 22-31, June.
• Shyh-Ming Huang & Shyh-Rong Fang & Shih-Chieh Fang & Chao-Chin Huang, 2016. "The influences of brand benefits on brand loyalty: Intermediate mechanisms," Australian Journal of Management, Australian School of Business, vol. 41(1), pages 141-160, February.
• K.O. Adenegan & J.A. Bamidele & L.O.E. Nwauwa, 2016. "Spatial Price Linkages of Brown Cowpea (Vigna unguiculata) in Nigerian National Markets," Review of Market Integration, India Development Foundation, vol. 8(1-2), pages 65-78, April.
• Mihaela Eleonora Constantinescu & Gheorghe Marinescu, 2016. "Smart economy- the potential of digital infrastructure for the circular economy," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, vol. 5(1), pages 18-22, April.
• Isachi Silvia Elena, 2016. "Entrepreneurship implications on marketing function," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, vol. 5(1), pages 23-29, April.
• Aleksandr Yankelevich & Brady Vaughan, 2016. "Price-Match Announcements in a Consumer Search Duopoly," Southern Economic Journal, Southern Economic Association, vol. 82(4), pages 1186-1211, April.
• Pragyan Rath, 2016. "When Tom Cruise said: ?You complete me!?," Proceedings of International Academic Conferences 3505746, International Institute of Social and Economic Sciences.
• Gloria Gheno, 2016. "Mediation in log-linear model," Proceedings of International Academic Conferences 3606137, International Institute of Social and Economic Sciences.
• Babulia Mghebrishvili & EKATERINE UROTADZE, 2016. "Functions of Retailing," Proceedings of International Academic Conferences 3606245, International Institute of Social and Economic Sciences.
• Ewa Magier-?akomy & Monika Boguszewicz-Kreft & Brigita Jani?nait?, 2016. "Dimension of the Country of Origin Effect in the Perception of Medical Services in EU Countries? an International Comparison," Proceedings of International Academic Conferences 3606335, International Institute of Social and Economic Sciences.
• Neviana Krasteva, 2016. "A Methodology for Determining the Impact of the Political Environment on Marketing and Tourism," Proceedings of International Academic Conferences 4006333, International Institute of Social and Economic Sciences.
• Sabiha K?l?ç & Yusuf ?ahan, 2016. "An Experimental Study For Identifying Web Site Design Characteristics Affecting Touristic Purchase Decision," Proceedings of International Academic Conferences 4006383, International Institute of Social and Economic Sciences.
• Eunkyung Joo & Hyejin Shin & Na-Ri Hong & Insin Kim, 2016. "Identifying luxury value maximizing first class airline passengers? self enhancement," Proceedings of International Academic Conferences 4006404, International Institute of Social and Economic Sciences.
• Muhammad Adam & Mirza Tabrani, 2016. "The Impact of Market Orientation, Brand Image and Internal Marketing on Brand Orientation and Strengthening Br," Proceedings of International Academic Conferences 4106682, International Institute of Social and Economic Sciences.
• Chantal Rootman, 2016. "How social media tools influence brand image and buying behaviour in the South African food retail industry," Proceedings of Business and Management Conferences 3405542, International Institute of Social and Economic Sciences.
• Mohammad A Al-hawari, 2016. "Which Does Drive Switching Costs in Retail Banking Industry; Openness to Experience or Services Quality?," Proceedings of Business and Management Conferences 3406013, International Institute of Social and Economic Sciences.
• Robert Sa?ek & Joanna Nowakowska-Grunt & Anna Brzozowska & Judyta Kabus & Anna Wi?niewska-Sa?ek, 2016. "Management of tourist product," Proceedings of Business and Management Conferences 3406027, International Institute of Social and Economic Sciences.
• Dilber Ulas & Arcan Tuzcu & Esra Sat?c?, 2016. "Employee-Based Brand Equity: Why Ankara University, TÖMER Brand is So Strong?," Proceedings of Business and Management Conferences 3406030, International Institute of Social and Economic Sciences.
• Banu Külter Demirgüne? & Bülent Özsaçmac?, 2016. "EXPLORING THE EFFECT OF CONSUMERS? FOOD-RELATED DECISION MAKING STYLES ON NATIONAL BRAND vs. STORE BRAND CHOICE," Proceedings of Business and Management Conferences 4406888, International Institute of Social and Economic Sciences.
• islam hassouneh, 2016. "Israeli Products in the Eyes of Palestinians," Proceedings of Business and Management Conferences 4406895, International Institute of Social and Economic Sciences.
• Nurcan Turan & Nuri Calik, 2016. "Consumers' Post-Purchase Behavior In Terms Of Complaining, Assertiveness And Discontent; A Field Study From Eskisehir, Turkey," Proceedings of Economics and Finance Conferences 3205696, International Institute of Social and Economic Sciences.
• Percin Batum, 2016. "Management And Marketing Sciences? Reaction To The Networked World," Proceedings of Economics and Finance Conferences 3205699, International Institute of Social and Economic Sciences.
• Nuri Calik & Celil Koparal, 2016. "The Perceptios And Expectations Of The Customers In Terms Of Service Quality Where Service Companies And Retai," Proceedings of Economics and Finance Conferences 3205846, International Institute of Social and Economic Sciences.
• Figen Ersoy & Nuri Calik, 2016. "Consumer Innovativeness And Information Seeking Behavior As Opposed To Risk Perceptions On Purchases Of Hi-Tec," Proceedings of Economics and Finance Conferences 3205891, International Institute of Social and Economic Sciences.
• Anca Tamas, 2016. "Does the Country of Origin matters for hybrid products?," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 4(1), pages 85-104, February.
• Gloria Gheno, 2016. "Mediation in causal log-linear models," International Journal of Economic Sciences, International Institute of Social and Economic Sciences, vol. 5(3), pages 33-49, September.
• Nuri Cal?k & N. Figen Ersoy, 2016. "Consumer Risk Perceptions On The Purchases Of Shopping Goods? A Field Study In Ankara, Turkey," International Journal of Social Sciences, International Institute of Social and Economic Sciences, vol. 5(4), pages 19-43, November.
• Natalia Nehrebecka & Michał Brzozowski, 2016. "Wpływ niepewności makroekonomicznej na oszczędności przedsiębiorstw," Gospodarka Narodowa. The Polish Journal of Economics, Warsaw School of Economics, issue 5, pages 51-69.
• Karim BEN YAHIA & Soukeina TOUITI & Mourad TOUZANI, 2016. "Cultural congruency and shocking buzz campaigns: contrasting the opinions of professionals and consumers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(3), pages 20-33.
• Khandoker Mahmudur Rahman & Nor Azila Mohd Noor, 2016. "Evaluating Gaps in Consumer Behavior Research on Organic Foods: A Critical Literature Review under Bangladesh Context," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(3), pages 45-50.
• Ozlem GUZEL & Taylan DORTYOL, 2016. "Exploring the Multi-Sensory Based Memorable Tourism Experiences: A Study of Adam&Eve Hotel in Turkey," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(4), pages 28-39.
• Abdulrauf Animashaun & Tarila Iman Tunkarimu & Omkar Dastane, 2016. "Customer Perceived Value Towards Convenience Stores in Malaysia: The Influence on Customer Satisfaction, Loyalty and Retention," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(4), pages 4-27.
• Lucia Vilèeková, 2016. "Media Credibility Perception Among Millennials in Slovakia," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(4), pages 75-81.
• Teresa Taranko, 2016. "Consumer Attitudes Towards Manufacturer Brands and Own Label Brands – The Case of the Chocolate Market in Poland (Postawy konsumentow wobec marek producentow i marek wlasnych detalistow na rynku czeko," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(57), pages 119-137.
• Hanna Gorska-Warsewicz & Maksymilian Czeczotko, 2016. "Analysis of Product Strategies of Dairy Trade Brands in Biedronka and Lidl Discounters (Analiza strategii asortymentowych marek handlowych produktow mleczarskich w sieci dyskontow Biedronka i Lidl)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(57), pages 138-151.
• Mariola Grzybowska-Brzezinska & Adam Rudzewicz, 2016. "Electronic Trade in Foods from the Customer’s Perspective (Handel elektroniczny artykulami zywnosciowymi z perspektywy klienta)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(57), pages 166-175.
• Sara Supryn & Genowefa Sobczyk, 2016. "Motives and Barriers Towards Online Shopping of Clothing and Footwear in Poland (Motywy i ograniczenia e-zakupow odziezy i obuwia w Polsce)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(57), pages 176-191.
• Bogdan Gregor & Magdalena Kalinska-Kula, 2016. "Marketing Research in the Commercial Enterprise Management (Badania marketingowe w zarzadzaniu przedsiebiorstwem handlowym )," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(57), pages 42-56.
• Monika Skorek & Michal Ambroziak, 2016. "Consumerism 3.0 Trends and Their Influence on the Shape of Virtual Br and Communities: The Case of Nutella (Trendy konsumpcjonizmu 3.0 i ich wplyw na ksztaltowanie wirtualnej wspolnoty wokol marek – p," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(58), pages 13-29.
• Katarzyna Dziewanowska, 2016. "Experience in Brand Communities: The Case of Higher Education Institutions (Doswiadczenia we wspolnotach wokol marki w szkolnictwie wyzszym)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(58), pages 45-60.
• Agnieszka Wilczak, 2016. "Consumer 3.0: Specificity and Implications for Marketing in the Opinions of Managers (Konsument 3.0 – specyfika i implikacje dla marketingu w swietle opinii menedzerow)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(58), pages 61-73.
• Agnieszka Wilczak, 2016. "The Role of the Customer in the Value Creation Process Based on the 5Rs Rule (Rola konsumenta w procesie kreowania wartosci opartej na zasadzie 5R)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(58), pages 87-99.
• Bogumil Czerwinski, 2016. "The Attitudes of Elderly People Towards Traditional and Innovative Delivery Channels of Financial Services (Postawy osob starszych wobec tradycyjnych i innowacyjnych kanalow dystrybucji uslug finansow," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(59), pages 156-170.
• Sylwia Badowska & Anna Rogala, 2016. "Consumer Innovation and Senior Consumers’ Behaviour – Research Results (Konsumencka innowacyjnosci a zachowania konsumentow seniorow – wyniki badan)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(59), pages 204-223.
• Bogdan Gregor & Dominika Kaczorowska-Spychalska, 2016. "The Influence of Social Media on Consumer Behaviour in the 55+ Age Group (Wplyw social mediow na zachowania konsumenckie osob w grupie 55+)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(59), pages 224-236.
• Marcin Nowakowski & Barbara Nowakowska, 2016. "Message Strategy and Information Content of Advertising in Women’s Magazines in Poland (Strategia przekazu oraz tresc informacyjna reklam w czasopismach kobiecych w Polsce )," Research Reports, University of Warsaw, Faculty of Management, vol. 1(20), pages 123-135.
• Dongnyok Shim & Jin Gyo Kim & Jorn Altmann, 2016. "Identifying Key Drivers and Bottlenecks in the Adoption of E-Book Readers in Korea," TEMEP Discussion Papers 2016129, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Jan 2016.
• Koen Tackx & Ludo Van der Heyden & Paul Verdin, 2016. "Fairness in Strategy: A Fair Process Evaluation of Strategy Schools," Working Papers CEB 16-031, ULB -- Universite Libre de Bruxelles.
• Semra AKTAŞ POLAT & Serkan POLAT, 2016. "Turizm Perspektifinden Yabancılaşmanın Sosyo-Psikolojik Analizi: Günlük Yaşamdan Turistik Yaşama Yabancılaşma Döngüsü," Sosyoekonomi Journal, Sosyoekonomi Society, issue 24(28).
• Angelos Pantouvakis & Christos Patsiouras, 2016. "Tourists’ Selection Criteria and Motivation. Does Nationality Matter?," SPOUDAI Journal of Economics and Business, SPOUDAI Journal of Economics and Business, University of Piraeus, vol. 66(1-2), pages 22-31, January-J.
• Diogo Pinto, 2016. "What if Simulation for a Brazilian Company Regarding Marketing Budget," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 5(2), pages 31-36, June.
• Shahriar Akter & Samuel Fosso Wamba, 2016. "Big data analytics in E-commerce: a systematic review and agenda for future research," Electronic Markets, Springer;IIM University of St. Gallen, vol. 26(2), pages 173-194, May.
• Sofie Bitter & Sonja Grabner-Kräuter, 2016. "Consequences of customer engagement behavior: when negative Facebook posts have positive effects," Electronic Markets, Springer;IIM University of St. Gallen, vol. 26(3), pages 219-231, August.
• Lina Pilelienė & Viktorija Grigaliūnaitė, 2016. "Influence of print advertising layout complexity on visual attention," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 6(2), pages 237-251, August.
• Christine Bauer & Christine Strauss, 2016. "Location-based advertising on mobile devices," Management Review Quarterly, Springer, vol. 66(3), pages 159-194, June.
• Panagiotis Trivellas & Nikolaos Kakkos & Labros Vasiliadis & Dimitrios Belias, 2016. "Residents’ Perceptions Toward Cultural, Social and Economic Benefits and Costs of Tourism Industry: An Empirical Survey," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Anastasia Stratigea (ed.), Tourism and Culture in the Age of Innovation, edition 1, pages 171-181, Springer.
• Dimitrios Kyriakou & Dimitrios Belias & Labros Vassiliadis & Athanasios Koustelios & Marina Bregkou & Konstantinos Varsanis, 2016. "Social Media and Tourism: A Digital Investment for Thessaly?," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Anastasia Stratigea (ed.), Tourism and Culture in the Age of Innovation, edition 1, pages 471-483, Springer.
• Labros Vasiliadis & Panagiotis Trivellas & Dimitrios Belias & John Meleas & Dimitrios Kyriakou & Athanasios Koustelios, 2016. "Cultural Tourism Revisited: The Case of Thessaly," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Anastasia Stratigea (ed.), Tourism and Culture in the Age of Innovation, edition 1, pages 69-78, Springer.
• Tudor Tocila & Corina Cara, 2016. "The relation between the effects of testimonials' sources and the cognitive, affective and behavioural changes," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, vol. 9(2), pages 59-64, June.
• Majid Esmaeilpour & Farshad Aram, 2016. "Investigating the impact of viral message appeal and message credibility on consumer attitude toward brand," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, vol. 9(3), pages 24-33, December.
• Soetevent, Adriaan R. & Bruzikas, Tadas, 2016. "Risk and Loss Aversion, Price Uncertainty and the Implications for Consumer Search," Research Report 16015-EEF, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
  • Adriaan R. Soetevent & Tadas Bruzikas, 2016. "Risk and Loss Aversion, Price Uncertainty and the Implications for Consumer Search," Tinbergen Institute Discussion Papers 16-049/VII, Tinbergen Institute.
• Timothy J. Richards & Gordon J. Klein & Celine Bonnet & Zohra Bouamra-Mechemache, 2020. "Strategic Obfuscation and Retail Pricing," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 57(4), pages 859-889, December.
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  • Richards, Timothy J. & Klein, Gordon & Bonnet, Celine & Bouamra-Mechemache, Zohra, 2017. "Strategic Obfuscation and Retail Pricing," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258021, Agricultural and Applied Economics Association.
  • Zohra Bouamra & Timothy Richards & Gordon Klein & Céline Bonnet & Zohra Bouamra-Mechemache, 2020. "Strategic Obfuscation and Retail Pricing," Post-Print hal-02902690, HAL.
• Bonnet, Céline & Richards, Timothy J., 2016. "Models of Consumer Demand for Differentiated Products," TSE Working Papers 16-741, Toulouse School of Economics (TSE).
• Morais, Joanna & Simioni, Michel & Thomas-Agnan, Christine, 2016. "A tour of regression models for explaining shares," TSE Working Papers 16-742, Toulouse School of Economics (TSE).
• Eduard Cristóbal Fransi & Yolanda Montegut Salla & Mª Jesús Gómez Adillón, 2016. "Factores determinantes del uso de Internet en la comercialización del aceite de oliva. Análisis del sector en Cataluña [About the internet use in olive oil commercialization. Sectoral analysis in C," REVESCO: Revista de estudios cooperativos, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Escuela de Estudios Cooperativos, issue 121, pages 33-61.
• Oksana Loginova, 2021. "Advance selling, competition, and brand substitutability," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 42(7), pages 1765-1781, October.
  • Oksana Loginova, 2016. "Advance Selling, Competition, and Brand Substitutability," Working Papers 1615, Department of Economics, University of Missouri, revised Jul 2018.
  • Oksana Loginova, 2018. "Advance Selling, Competition, and Brand Substitutability," Working Papers 1812, Department of Economics, University of Missouri.
• Dinah Cohen-Vernik & Oksana Loginova & Niladri B. Syam, 2016. "Sourcing Co-Created Products: Should your Suppliers Collaborate?," Working Papers 1618, Department of Economics, University of Missouri, revised 14 Aug 2018.
  • Oksana Loginova & Niladri B. Syam, 2018. "Sourcing Co-Created Products: Should your Suppliers Collaborate?," Working Papers 1811, Department of Economics, University of Missouri.
• Dinah Cohen-Vernik & Oksana Loginova & Niladri B. Syam, 2016. "Sourcing Co-Created Products: Should your Suppliers Collaborate?," Working Papers 1618, Department of Economics, University of Missouri, revised 14 Aug 2018.
  • Oksana Loginova & Niladri B. Syam, 2018. "Sourcing Co-Created Products: Should your Suppliers Collaborate?," Working Papers 1811, Department of Economics, University of Missouri.
• Oksana Loginova, 2021. "Advance selling, competition, and brand substitutability," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 42(7), pages 1765-1781, October.
  • Oksana Loginova, 2016. "Advance Selling, Competition, and Brand Substitutability," Working Papers 1615, Department of Economics, University of Missouri, revised Jul 2018.
  • Oksana Loginova, 2018. "Advance Selling, Competition, and Brand Substitutability," Working Papers 1812, Department of Economics, University of Missouri.
• Thomas Demuynck & Christian Seel, 2018. "Revealed Preference with Limited Consideration," American Economic Journal: Microeconomics, American Economic Association, vol. 10(1), pages 102-131, February.
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  • Thomas Demuynck & Christian Seel, 2018. "Revealed preference with limited consideration," ULB Institutional Repository 2013/251989, ULB -- Universite Libre de Bruxelles.
• Violeta-Andreea Andreiana & Georgiana-Daniela Badicu & Dorin Iancu, 2016. "The Importance of Marketing Mix in the Development of the Pension "The Garden Resort"," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), vol. 7(2), pages 69-78, August.
• Georgiana-Daniela Badicu & Andreea-Violeta Andreiana, 2016. "The Opinion of the Dambovita Tourists Regarding the Romanian Type of Tourism," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), vol. 7(3), pages 44-53, December.
• Francesco Zanibellato & Umberto Rosin & Francesco Casarin, 2016. "Art experiences and eWOM: Exploring the content of museum reviews," Working Papers 15, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
• Grigaliunaite Viktorija & Pileliene Lina, 2016. "Emotional or Rational? The Determination of the Influence of Advertising Appeal on Advertising Effectiveness," Scientific Annals of Economics and Business, Sciendo, vol. 63(3), pages 391-414, November.
• Choudhury Mousumi & Singh Ranjit, 2016. "Customers’ Perception regarding Assurance of Bancassurance Channel," Acta Universitatis Sapientiae, Economics and Business, Sciendo, vol. 4(1), pages 85-102.
• Legenzova Renata, 2016. "A Concept of Accounting Quality from Accounting Harmonisation Perspective," Acta Universitatis Sapientiae, Economics and Business, Sciendo, vol. 28(1), pages 33-37, December.
• Ryglová Kateřina & Vajčnerová Ida & Šácha Jakub, 2016. "Destination Quality Perception in the Context of Different Behavioural Characteristics of Visitors," Czech Journal of Tourism, Sciendo, vol. 5(1), pages 5-20, June.
• Chandel Abhinav & Mishra Sita, 2016. "Ecotourism revisited: Last twenty-five years," Czech Journal of Tourism, Sciendo, vol. 5(2), pages 135-154, December.
• Ben Akpoyomare Oghojafor & Kunle Adeosun Ladipo Patrick & Ganiyu Rahim Ajao, 2016. "Airline Service Quality Dimensions and Customer Loyalty: Empirical Evidence from Air Passengers’ in Lagos State," Czech Journal of Tourism, Sciendo, vol. 5(2), pages 155-171, December.
• Brice William David & Chu Edward & Jones Wayne, 2016. "Culture-Laden Imports: International Market Entry and Cultural Taboos," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 50(1), pages 49-62, June.
• Wieczerzycki Marcin, 2016. "The Wisdom of e-crowds: Can Masses Create Value?," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 51(1), pages 47-62, September.
• Leszczyński Dariusz, 2016. "Exploration of Key Success Factors that Influence Business Performance: The Experiences of Women Micro-entrepreneurs from Mazovia Voivodeship of Poland," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 51(1), pages 63-89, September.
• Feldmann Florence, 2016. "Factors of Success and Failure for International Retailers in Poland," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 24(3), pages 2-22, September.
• Skorek Monika, 2016. "Attitudes of Polish Consumers Toward Experiential Marketing," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 24(4), pages 109-124, December.
• Climis Raghda, 2016. "Factors Affecting Customer Retention in the Airline Industry," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 24(4), pages 49-69, December.
• Gorlevskaya Liudmila, 2016. "Building Effective Marketing Communications in Tourism," Studia Commercialia Bratislavensia, Sciendo, vol. 9(35), pages 252-265, December.
• Hanuláková Eva & Bečková Ina Kováčová, 2016. "Marketing as a Part of Strategic Management of Consulting Companies," Studia Commercialia Bratislavensia, Sciendo, vol. 9(35), pages 266-277, December.
• Dabija Dan-Cristian & Abrudan Ioana-Nicoleta & Postelnicu Cătălin, 2016. "Teachers’ Motivations and Expectations Regarding Lifelong Learning," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 61(3), pages 32-42, December.
• Kaushik Basu, 2018. "Markets and Manipulation: Time for a Paradigm Shift?," Journal of Economic Literature, American Economic Association, vol. 56(1), pages 185-205, March.
  • Basu,Kaushik, 2016. "Markets and manipulation : time for a paradigm shift ?," Policy Research Working Paper Series 7653, The World Bank.
• Scot R Wheeler, 2016. "Architecting Experience:A Marketing Science and Digital Analytics Handbook," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 9607.
• Jochen Wirtz & Christopher Lovelock, 2016. "Services Marketing:People, Technology, Strategy," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number y0001, February.
• Jochen Wirtz, 2016. "Winning in Service Markets:Success through People, Technology and Strategy," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number y0002.
• Jochen Wirtz & Christopher Lovelock, 2016. "Creating Value in the Service Economy," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 1, pages 4-48, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Christopher Lovelock, 2016. "Understanding Service Consumers," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 2, pages 50-89, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Christopher Lovelock, 2016. "Positioning Services in Competitive Markets," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 3, pages 90-119, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Christopher Lovelock, 2016. "Developing Service Products and Brands," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 4, pages 122-154, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Christopher Lovelock, 2016. "Distributing Services Through Physical and Electronic Channels," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 5, pages 156-193, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Christopher Lovelock, 2016. "Service Pricing and Revenue Management," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 6, pages 194-235, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Christopher Lovelock, 2016. "Service Marketing Communications," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 7, pages 236-287, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Christopher Lovelock, 2016. "Designing Service Processes," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 8, pages 290-330, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Christopher Lovelock, 2016. "Balancing Demand and Capacity," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 9, pages 332-365, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Christopher Lovelock, 2016. "Crafting the Service Environment," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 10, pages 366-399, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Christopher Lovelock, 2016. "Managing People for Service Advantage," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 11, pages 400-453, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Christopher Lovelock, 2016. "Managing Relationships and Building Loyalty," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 12, pages 456-503, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Christopher Lovelock, 2016. "Complaint Handling and Service Recovery," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 13, pages 504-543, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Christopher Lovelock, 2016. "Improving Service Quality and Productivity," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 14, pages 546-595, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Christopher Lovelock, 2016. "Building a World-Class Service Organization," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 15, pages 596-607, World Scientific Publishing Co. Pte. Ltd..
• Christopher H. Lovelock, 2016. "Sullivan Ford Auto World," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 16, pages 610-615, World Scientific Publishing Co. Pte. Ltd..
• Lauren K. Wright, 2016. "Dr. Beckett's Dental Office," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 17, pages 616-619, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Suzanne Lowe, 2016. "Bouleau & Huntley: Cross-selling Professional Services," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 18, pages 620-625, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Christopher Tang, 2016. "Uber: Competing as Market Leader in the US versus Being a Distant Second in China," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 19, pages 626-632, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz, 2016. "Banyan Tree: Designing and Delivering a Branded Service Experience," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 20, pages 633-642, World Scientific Publishing Co. Pte. Ltd..
• Mark Colgate, 2016. "Kiwi Experience," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 21, pages 643-651, World Scientific Publishing Co. Pte. Ltd..
• Sheryl E. Kimes & Jochen Wirtz, 2016. "The Accra Beach Hotel: Block Booking of Capacity during a Peak Period," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 22, pages 652-657, World Scientific Publishing Co. Pte. Ltd..
• Lorelle Frazer, 2016. "Aussie Pooch Mobile," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 23, pages 658-668, World Scientific Publishing Co. Pte. Ltd..
• James Heskett & Roger Hallowell, 2016. "Shouldice Hospital Limited (Abridged)," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 24, pages 669-679, World Scientific Publishing Co. Pte. Ltd..
• Roy D. Shapiro & Paul E. Morrison, 2016. "Delwarca Software Remote Support Unit," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 25, pages 680-684, World Scientific Publishing Co. Pte. Ltd..
• Christopher H. Lovelock, 2016. "Red Lobster," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 26, pages 685-686, World Scientific Publishing Co. Pte. Ltd..
• Robert Simons & Michael Mahoney, 2016. "Raleigh & Rosse: Measures to Motivate Exceptional Service," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 27, pages 687-694, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Loizos Heracleous, 2016. "Singapore Airlines: Managing Human Resources for Costeffective Service Excellence," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 28, pages 695-703, World Scientific Publishing Co. Pte. Ltd..
• Christopher H. Lovelock, 2016. "Dr. Mahalee Goes to London: Global Client Management," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 29, pages 704-705, World Scientific Publishing Co. Pte. Ltd..
• Sheryl E. Kimes & Rohit Verma & Christopher W. Hart & Jochen Wirtz, 2016. "The Royal Dining Membership Program Dilemma," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 30, pages 706-712, World Scientific Publishing Co. Pte. Ltd..
• Youngme Moon & John Quelch, 2016. "Starbucks: Delivering Customer Service," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 31, pages 713-727, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Ron Kaufman, 2016. "LUX*: Staging a Service Revolution in a Resort Chain," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 32, pages 728-743, World Scientific Publishing Co. Pte. Ltd..
• James L Heskett & Javier Renoso & Karla Cabrera, 2016. "KidZania: Shaping a Strategic Service Vision for the Future," World Scientific Book Chapters, in: SERVICES MARKETING People Technology Strategy, chapter 33, pages 744-762, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz, 2016. "Creating and Capturing Value in the Service Economy," World Scientific Book Chapters, in: Winning in Service Markets Success through People, Technology and Strategy, chapter 1, pages 2-32, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz, 2016. "Consumer Behavior in a Services Context," World Scientific Book Chapters, in: Winning in Service Markets Success through People, Technology and Strategy, chapter 2, pages 33-66, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz, 2016. "Positioning Services in Competitive Markets," World Scientific Book Chapters, in: Winning in Service Markets Success through People, Technology and Strategy, chapter 3, pages 67-99, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz, 2016. "Developing Service Products and Brands," World Scientific Book Chapters, in: Winning in Service Markets Success through People, Technology and Strategy, chapter 4, pages 102-134, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz, 2016. "Distributing Services," World Scientific Book Chapters, in: Winning in Service Markets Success through People, Technology and Strategy, chapter 5, pages 135-162, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz, 2016. "Pricing Services and Revenue Management," World Scientific Book Chapters, in: Winning in Service Markets Success through People, Technology and Strategy, chapter 6, pages 163-209, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz, 2016. "Service Marketing Communications," World Scientific Book Chapters, in: Winning in Service Markets Success through People, Technology and Strategy, chapter 7, pages 210-264, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz, 2016. "Designing Service Processes," World Scientific Book Chapters, in: Winning in Service Markets Success through People, Technology and Strategy, chapter 8, pages 268-307, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz, 2016. "Balancing Demand and Capacity," World Scientific Book Chapters, in: Winning in Service Markets Success through People, Technology and Strategy, chapter 9, pages 308-343, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz, 2016. "Crafting The Service Environment," World Scientific Book Chapters, in: Winning in Service Markets Success through People, Technology and Strategy, chapter 10, pages 344-377, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz, 2016. "Managing People for Service Advantage," World Scientific Book Chapters, in: Winning in Service Markets Success through People, Technology and Strategy, chapter 11, pages 378-437, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz, 2016. "Managing Relationships and Building Loyalty," World Scientific Book Chapters, in: Winning in Service Markets Success through People, Technology and Strategy, chapter 12, pages 440-488, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz, 2016. "Complaint Handling and Service Recovery," World Scientific Book Chapters, in: Winning in Service Markets Success through People, Technology and Strategy, chapter 13, pages 489-532, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz, 2016. "Improving Service Quality and Productivity," World Scientific Book Chapters, in: Winning in Service Markets Success through People, Technology and Strategy, chapter 14, pages 536-590, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz, 2016. "Building a World-Class Service Organization," World Scientific Book Chapters, in: Winning in Service Markets Success through People, Technology and Strategy, chapter 15, pages 591-607, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2016. "The Foundations of Personalization," World Scientific Book Chapters, in: Architecting Experience A Marketing Science and Digital Analytics Handbook, chapter 1, pages 1-20, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2016. "Strategy, Technology, Science & Art," World Scientific Book Chapters, in: Architecting Experience A Marketing Science and Digital Analytics Handbook, chapter 2, pages 21-48, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2016. "The Applied Digital Analytics Playbook (ADAP) Part One," World Scientific Book Chapters, in: Architecting Experience A Marketing Science and Digital Analytics Handbook, chapter 3, pages 49-70, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2016. "The Changing World of Owned Media," World Scientific Book Chapters, in: Architecting Experience A Marketing Science and Digital Analytics Handbook, chapter 4, pages 71-113, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2016. "Earned Media: Organic Social & SEO," World Scientific Book Chapters, in: Architecting Experience A Marketing Science and Digital Analytics Handbook, chapter 5, pages 115-150, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2016. "Paid Media Analytics," World Scientific Book Chapters, in: Architecting Experience A Marketing Science and Digital Analytics Handbook, chapter 6, pages 151-171, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2016. "Testing & Optimization. Marketing Automation. Attribution," World Scientific Book Chapters, in: Architecting Experience A Marketing Science and Digital Analytics Handbook, chapter 7, pages 173-197, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2016. "Data Management, Models, and Algorithms," World Scientific Book Chapters, in: Architecting Experience A Marketing Science and Digital Analytics Handbook, chapter 8, pages 199-219, World Scientific Publishing Co. Pte. Ltd..
• Scot R Wheeler, 2016. "The Cultural and Organizational Impact of Data," World Scientific Book Chapters, in: Architecting Experience A Marketing Science and Digital Analytics Handbook, chapter 9, pages 221-262, World Scientific Publishing Co. Pte. Ltd..
• Morovican, Ana Marija & Kummer, Claudia, 2016. "Country-of-Origin vs. Foreign Branding: Does Incongruent Verbal Package Information Affect Consumers' Purchase Intention?," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2016), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016, pages 91-98, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Rekettye, Gábor Jr. & Rekettye, Gábor, 2016. "Findings of an International Research on the Future of Marketing Communication," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2016), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016, pages 175-181, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Grubor, Aleksandar & Milovanov, Olja, 2016. "Sustainable Branding," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2016), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016, pages 408-415, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Stanisavljević, Milena, 2016. "The Impact of Corporate Social Responsibility on Customer Loyalty," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2016), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016, pages 434-439, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Meštrović, Dunja, 2016. "The Impact of Service Quality on Students' Satisfaction and the Word-of-Mouth: The Case of the University of Rijeka Departments," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2016), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016, pages 440-445, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Chatzigeorgiou, Chryssoula & Christou, Evangelos, 2016. "Destination branding and visitor loyalty: Evidence from mature tourism destinations in Greece," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 11(5), pages 102-120.
• Mehrafshan, Nima & Goerke, Björn & Clement, Michel, 2016. "The Effect of Unexpected Chart Positions on the Firm Value of Music Labels. An Event Study of Album Success," EconStor Preprints 142161, ZBW - Leibniz Information Centre for Economics.
• Chowdhury, Nasif, 2016. "The Impact of Electronic Word-of-Mouth on Consumers’ Purchase Intentions in Bangladesh Telecommunication Industry," EconStor Preprints 142747, ZBW - Leibniz Information Centre for Economics.
• Zeiler, Vanessa, 2016. "Mobile User Experience: Der Einfluss von kognitivem Entertainment auf die Nutzung mobiler Anwendungen," Beiträge der Hochschule Pforzheim 156, Pforzheim University.
• Pinger, Pia & Ruhmer-Krell, Isabel & Schumacher, Heiner, 2016. "The compromise effect in action: Lessons from a restaurant's menu," Journal of Economic Behavior & Organization, Elsevier, vol. 128(C), pages 14-34.
  • Pinger, Pia & Ruhmer-Krell, Isabel & Schumacher, Heiner, 2016. "The Compromise Effect in Action: Lessons from a Restaurant's Menu," IZA Discussion Papers 9648, Institute of Labor Economics (IZA).
  • Pinger, Pia & Ruhmer-Krell, Isabel & Schumacher, Heiner, 2016. "The Compromise Effect in Action: Lessons from a Restaurant's Menu," VfS Annual Conference 2016 (Augsburg): Demographic Change 145883, Verein für Socialpolitik / German Economic Association.
• Janusz Ząbek, 2016. "Direct marketing in luxury cars distribution in the light of personal data protection," Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie / The Malopolska School of Economics in Tarnow Research Papers Collection, Malopolska School of Economics in Tarnow, vol. 30(2), pages 27-40, June.
• Magdalena Hofman-Kohlmeyer, 2016. "Customer Loyalty Program As A Tool Of Customer Retention: Literature Review," CBU International Conference Proceedings, ISE Research Institute, vol. 4(0), pages 199-203, September.
• Elfrida Manoku, 2016. "A Factorial Analysis Of Informacion Sources That Influence University Choice In Albania," CBU International Conference Proceedings, ISE Research Institute, vol. 4(0), pages 223-228, September.
• Katarína Moravčíková & Elena Gregová, 2016. "Fair Trade As A Tool Of Corporate Social Responsibility," CBU International Conference Proceedings, ISE Research Institute, vol. 4(0), pages 340-345, September.
• Dragos DUCA, 2016. "Opportunities Of Application Of Marketing Strategies In Domestic Enterprises," Economy and Sociology, The Journal Economy and Sociology, issue 2, pages 84-91.
• Stefano DellaVigna & Ruben Durante & Brian Knight & Eliana La Ferrara, 2016. "Market-Based Lobbying: Evidence from Advertising Spending in Italy," American Economic Journal: Applied Economics, American Economic Association, vol. 8(1), pages 224-256, January.
  • Stefano DellaVigna & Ruben Durante & Brian Knight & Eliana La Ferrara, 2013. "Market-based Lobbying: Evidence from Advertising Spending in Italy," NBER Working Papers 19766, National Bureau of Economic Research, Inc.
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  • La Ferrara, Eliana & DellaVigna, Stefano & Kinght, Brian, 2014. "Market-based Lobbying: Evidence from Advertising Spending in Italy," CEPR Discussion Papers 9813, C.E.P.R. Discussion Papers.
• Alessandro Acquisti & Curtis Taylor & Liad Wagman, 2016. "The Economics of Privacy," Journal of Economic Literature, American Economic Association, vol. 54(2), pages 442-492, June.
• Rizwan Raheem Ahmed & Jolita Vveinhardt & Dalia Streimikiene & Muhammad Awais, 2016. "Mediating and Marketing Factors Influence the Prescription Behavior of Physicians: An Empirical Investigation," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(41), pages 153-153, February.
• Alina Filip & Diana Maria Vrânceanu & Bogdan Georgescu & Daniela Elena Marinescu, 2016. "Relationship Marketing Stage of Development in Romanian Banking Industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(41), pages 199-199, February.
• Andreea Fortuna ?chiopu & Ana Mihaela Padurean & Madalina Lavinia ?ala & Ana-Maria Nica, 2016. "The Influence of New Technologies on Tourism Consumption Behavior of the Millennials," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(S10), pages 829-829, November.
• Lelia Voinea & Anca Atanase & Ion Schileru, 2016. "Perceptions of the Slow Food Cultural Trend among the Youth," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(S10), pages 847-847, November.
• Liviu B. Vlad & Dragos C. Vasile & Octav-Ionut Macovei & Claudia E. Tuclea, 2016. "Determinant Factors of Green Marketing Adoption in the Hospitality Sector," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(S10), pages 862-862, November.
• Smaranda Cosma & Marius Bota & Cristina Fle?eriu & Adina Negru?a, 2016. "Some Considerations Regarding Motivations and Overall Perceptions on Film Festivals," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(S10), pages 929-929, November.
• Marius-Cristian Neacsu & Silviu Negut & Gheorghe Vlasceanu, 2016. "Place Branding – Geographical Approach. Case Study: Waterloo," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(S10), pages 944-944, November.
• Dan Mihnea Diaconescu & Remus Moraru & Gabriela Stanciulescu, 2016. "Considerations on Gastronomic Tourism as a Component of Sustainable Local Development," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(S10), pages 999-999, November.
• Mohammed Abdur RAZZAQUE, 2016. "Advertisement in the Muslim World: A Critical Analysis from the Islamic Perspective," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 100-108, July.
• Diana Maria Vrânceanu & Ionel Dumitru, 2016. "An Insight on the Influence of Price-Matching Guarantees on Consumer Behaviour in Romania," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 109-114, July.
• Svetlana Ignjatijević & Ivan Milojević & Drago Cvijanović, 2016. "Education as a Factor of Macroeconomic Development," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 136-149, July.
• Beata Tarczydło, 2016. "Selected Aspects of Polish Digital Purchasers’ Behaviour. Results of Research," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 157-163, July.
• Milind Fadnavis, 2016. "Profile of Luxury Male & Female Customers in Western India," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 16-22, July.
• Janette Sheerman & Nancy Brown, 2016. "Blurring Lines – the Case for a Marketing Mind Set Within the Third Sector," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 164-171, July.
• İlyas Ersoy & Dilaver Tengilimoglu & Pelin Yilik, 2016. "Effect of Viral Marketing in Health Services on Purchasing Decisions of Consumers: Sample of Ankara, Çankaya Province," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 194-200, July.
• IRINA OLIMPIA SUSANU & Nicoleta Cristache & Adrian MICU, 2016. "The Influence of Advertising Practice Corporate Social Responsibility," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 201-208, July.
• Kamel Ben Youssef & Milena Viassone & Erick Leroux, 2016. "Goals, Strategies and Expected Return on Investment of Customer Education: An Exploratory Case Study," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 209-218, July.
• Basim Abbas Kraidy Jassmy & Zaki Muhammad Abbas Bhaya & Zaid Yaseen Saud Al-Dulaimi, 2016. "Customer Orientation and Organizational Performance in Iraqi Private Banks," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 219-225, July.
• Latif Atiyah, 2016. "Transformational Leadership and its Impact on the Effectiveness of the Team," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 226-242, July.
• Dilyana Yaneva & Vyara Kyurova, 2016. "Trade Business Communication Policy," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 23-30, July.
• Carmen Balan, 2016. "Crowdsourcing: Which is the Development Stage of the Crowdsourcing Practice in Romania?," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 243-255, July.
• Vasile Alecsandru Strat & Andreea Mihaela Barbu & Iuliana Cetina, 2016. "Student Satisfaction, an Overview of Educational Services Quality- The Case of Bucharest University of Economic Studies," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 256-264, July.
• Polixenia Aurora Parescura, 2016. "Influence of Customer Relationship Management in Optometric Practice," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 31-42, July.
• Moreno Frau & Francesca Cabiddu, 2016. "Exploring the Traits of Marketing Strategy Approaches: The Latte Arborea Case Study," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 43-60, July.
• Marcin Awdziej & Jolanta Tkaczyk, 2016. "Simulation Business Games in the Research of Marketing Managers’ Decision Making Process," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 82-90, July.
• Yana Balashova-Kostadinova, 2016. "Identifying Competitive Advantages for Territories," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 111-118, September.
• Moira Clark & Tony Harrington & Andrew Myers, 2016. "Promoting Excellence in Customer Management: Emerging Trends in Business," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 119-129, September.
• Anne Dibley & Moira Clark & Andrew Myers, 2016. "Emerging Trends in Customer Management in a Changing World," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 130-140, September.
• Olimpia Oancea & Amalia Dutu & Mihaela Diaconu & Mihaela Brinzea, 2016. "Integrated Marketing Communication Tools: Traditional vs. Modern," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 156-166, September.
• Evgeniya Tonkova, 2016. "Automated Marketing and the Need for Revising Traditional Practices," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 167-174, September.
• Antoniya Boykova, 2016. "Innovative Models for Generating Ideas in High-Tech Environment," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 175-184, September.
• Manuela Ivanova, 2016. "Identify of Information Asymmetry Practices in Bulgarian Goods Market," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 185-194, September.
• Amalia DUTU & Mihaela DIACONU & Olimpia OANCEA, 2016. "Cross-functional Working: Some Thoughts about the Third Market Orientation Component Implementation," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 195-204, September.
• Rita Cannas & Daniela Pettinao, 2016. "Exploring Tourists' Emotional Experiences within a UNESCO Geo-Park," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 205-214, September.
• Elena Lidia Melnic, 2016. "The Science of Customer Satisfaction in the Retail Banking System- A Critical Comparison between the Two International Indexes: Net Promoter Score (NPS) and American Customer Satisfaction Index (ACSI)," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 215-223, September.
• Sunday Adewale Olaleye, 2016. "Customer Vs. E-tailer: How Tablet Affects Mobile Commerce," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 224-235, September.
• Carmen Bălan, 2016. "Agro-Tourist Boarding Houses in Romania: Is Their Online Positioning Designed To Be Effective?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 247-258, September.
• Maria Colurcio & Stella Carè & Angela Caridà & Monia Melia, 2016. "Crowdsourcing: Looking for a Pattern," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 259-271, September.
• Fabrizio Baldassarre & Francesca Ricciardi & Raffaele Campo, 2016. "Business Process Management as a Strategy to Make Organizational Innovation," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 292-301, September.
• Ioana Sinziana Burcea, 2016. "To what Extent Does Gender Marketing Influence the Parental Purchase Decisions of Children’s Products, and how would these Customers React in a Genderless Informational World?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 302-314, September.
• Irina Iosub & Adelina Ivanov & Dan Smedescu, 2016. "Social-Media Platforms and Marketing of Higher Education Institutions," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 328-338, September.
• Irina Iosub & Adelina Ivanov & Dan Smedescu, 2016. "Characteristics and Development of Social Media as a Marketing Communications Tool," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 339-345, September.
• Andreea Pachițanu, 2016. "Social media instruments’ use and importance for the marketing communications mix - An exploratory analysis on companies' in Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 346-353, September.
• Mihaela Constantinescu, 2016. "The Brand of an Athlete - Reconsidering Its Dimensions," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 354-363, September.
• Piotr Tarka, 2016. "Intuition or Marketing Research Information Usefulness in Business Organizations in the Light of Ordinal Regression Analysis," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 41-51, September.
• Daniela Ioniță & Lucian-Florin Onișor, 2016. "Crowdsourcing and Outsourcing: Friends or Foes?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 52-61, September.
• Stephan Kull & Philipp Hübner, 2016. "Why Do Consumers Use Technologies for Shopping in Omnichannel Environments? Examining a Special Relationship Between Consumers and Devices," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 62-69, September.
• Viktorija Grigaliūnaitė & Lina Pilelienė, 2016. "Making Brand Visible: Advertising Elements Influencing Visual Attention to the Brand," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 80-89, September.
• Lucian-Florin Onișor & Daniela Ioniță, 2016. "Crowdsourcing Platforms: Users’ Experience Exposed," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 9-22, September.
• Lina Pilelienė & Viktorija Grigaliūnaite, 2016. "Elaboration of the Model for the Assessment of Outdoor Advertising Effectiveness," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 90-99, September.
• Mekbib Haile & Mekbib Haile & Mekbib Haile & Matthias Kalkuhl & Bernardina Algieri & Samuel Gebreselassié, 2016. "Analysis of Price Shock Transmission: Case of the Wheat-Bread Market Value Chain in Ethiopia," FOODSECURE Working papers 50, LEI Wageningen UR.
  • Haile, Mekbib G. & Algieri, Bemardina & Kalkuhl, Matthias & Gebreselassie, Samuel, 2016. "Analysis of Price Shock Transmission: Case of the Wheat-Bread Market Value Chain in Ethiopia," 2016 Fifth International Conference, September 23-26, 2016, Addis Ababa, Ethiopia 246312, African Association of Agricultural Economists (AAAE).
• Li, Tongzhe & Bernard, John C. & Johnston, Zachary A. & Messer, Kent D. & Kaiser, Harry M., 2017. "Consumer preferences before and after a food safety scare: An experimental analysis of the 2010 egg recall," Food Policy, Elsevier, vol. 66(C), pages 25-34.
  • Li, Tongzhe & Bernard, John & Johnston, Zachary & Messer, Kent & Kaiser, Harry, 2016. "Consumer Preferences Before and After a Food Safety Scare: An Experimental Analysis of the 2010 Egg Recall," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235438, Agricultural and Applied Economics Association.
• Richards, Timothy J. & Hamilton, Stephen F. & Yonezawa, Koichi, 2018. "Retail Market Power in a Shopping Basket Model of Supermarket Competition," Journal of Retailing, Elsevier, vol. 94(3), pages 328-342.
  • Timothy Richards & Stephen Hamilton & Koichi Yonezawa, 2015. "Retail Market Power in a Shopping Basket Model of Supermarket Competition," Working Papers 1503, California Polytechnic State University, Department of Economics.
  • Richards, Timothy & Hamilton, Stephen, 2016. "Retail Market Power in a Shopping Basket Model of Supermarket Competition," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235801, Agricultural and Applied Economics Association.
  • Richards, Timothy J. & Hamilton, Stephen F., 2017. "Retail Market Power in a Shopping Basket Model of Supermarket Competition," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258092, Agricultural and Applied Economics Association.
• Calderón García, Haydee & Kolbe, Diana, 2017. "Capacidades dinámicas en el proceso de internacionalización de las empresas de distribución de productos agroalimentarios," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 16(02), January.
• Weinrich, Ramona & Spiller, Achim, 2016. "Can a Multi-Level Label do Better than a Binary Label for Animal Welfare? A PLS-Analysis of Consumer Satisfaction," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 19(3), pages 1-30, August.
• Carpio, Carlos E. & Mathews, Leah G. & Boonsaeng, Tullaya & Perrett, Allison & Descieux, Katie, 2015. "Evaluating the Marketing Impact of a Regional Branding Program Using Contingent Valuation Methods: The Case of the Appalachian Grown™ Branding Program," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205800, Agricultural and Applied Economics Association.
  • Aborisade, Olumide & Carpio, Carlos E. & Mathews, Leah & Boonsaeng, Tullaya & Perrett, Allison & Descieux, Katie, 2016. "Evaluating the Marketing Impact of a Regional Branding Program Using Contingent Valuation Methods: The Case of the Appalachian Grown™ Branding Program," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas 230094, Southern Agricultural Economics Association.
• Vega-Zamora, Manuela & Gutierrez-Salcedo, Maria & Torres-Ruiz, Francisco Jose, 2016. "Communication campaigns: effects of different messages on the willingness to purchase organic olive oil," Revista Espanola de Estudios Agrosociales y Pesqueros, Ministerio de Medio Ambiente, Rural y Marino (formerly Ministry of Agriculture), issue 244, pages 1-36.
• Rafal Michalski & Jerzy Grobelny, 2016. "An eye tracking based examination of visual attention during pairwise comparisons of a digital product’s package," WORking papers in Management Science (WORMS) WORMS/16/14, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
• Rafal Michalski & Jerzy Grobelny, 2016. "The effects of background color, shape and dimensionality on purchase intentions in a digital product presentation," WORking papers in Management Science (WORMS) WORMS/16/15, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
• Victoria A. SEITZ & Nada M. ALDEBASI, 2016. "The Effectiveness Of Branded Mobile Apps On User’S Brand Attitudes And Purchase Intentions," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 17, pages 141-154, June.
• Iva BULJUBAÅ IĆ & Marija HAM & Ana PAP, 2016. "Factors Influencing The Implementation Of Unconventional Marketing In Cultural Institutions €“ Evidence From Croatia," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 63(2), pages 247-272, July.
• Adrian Nicolae CAZACU, 2016. "Systemic Approach Of The Consumer Behavior," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 118-125, May.
• Pallabi Mishra, 2016. "Can Money Buy Convenience: A Study On Income As A Motivator Of Online Shopping?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 41-56, May.
• Roxana CIOCLOV & Remus Ionut NAGHI & Monica BOLDEA, 2016. "Complementarity Between The Functions And Instruments Of Internal Marketing And Human Resource Management," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 57-78, May.
• Marina OCHKOVSKAYA, 2016. "Bucharest As A City Brand: How To Attract Russian Tourists," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 7-24, May.
• Ioana Nicoleta Abrudan, 2016. "Influence Factors For Store Format Choice In The Apparel And Footwear Market," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 79-90, May.
• Sabina Madalina SOMACESCU & Catalin Mihail BARBU & Tudor NISTORESCU, 2016. "Investigating The Relationship Between Organizational Communication And Organizational Culture," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 91-100, May.
• Preethi PERERA & Nalin ABEYSEKERA & Dinesh SAMARASINGHE, 2016. "Potential Association Of Private University Branding Effots With Perceptions And Attitudes Of Prospective Students: A Study In Sri Lanka," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 164-179, November.
• Catalin Mihail BARBU, 2016. "Aligning The Brand Identity And Brand Image After Rebranding," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 180-187, November.
• Luminita Stefania BODEA & Cristian DUTU, 2016. "The Consequences Of Strategic Orientation Of The Firm On Business Performance," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 188-200, November.
• Satheeka Kavisekera & Nalin Abeysekera, 2016. "Effect Of Social Media Marketing On Brand Equity Of Online Companies," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 201-216, November.
• Oana BARBULESCU & Ioan Constantin ENACHE, 2016. "Influence Factors For Leasing Market Contracts," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 217-224, November.
• Hawa JALLOW & Omkar DASTANE, 2016. "Effect Of Sales Promotion Schemes On Purchase Quantity: A Study Of Malaysian Consumers," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 299-320, November.
• Abass, OlufemiAdebowale & Oyetayo Yeside Abiodun, 2016. "Service Quality Measurement And Demand For Insurance: An Empirical Study From Nigerian Insurance Industry," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 321-335, November.
• Szabolcs Prónay & Erzsébet Hetesi, 2016. "Symbolic consumption in the case of brand communities," Society and Economy, Akadémiai Kiadó, Hungary, vol. 38(1), pages 87-102, March.
• Zita Kelemen & Péter Nagy & Ildikó Kemény, 2016. "How to Transfer a Coupon-Based Event into a Hedonic Shopping Experience? Retail Branding Implications Based on the Glamour Shopping Days," Society and Economy, Akadémiai Kiadó, Hungary, vol. 38(2), pages 219-238, June.
• Edit Bányai, 2016. "The Integration of Social Media into Corporate Processes," Society and Economy, Akadémiai Kiadó, Hungary, vol. 38(2), pages 239-259, June.
• Silvia Muhcina & Andreea-Daniela Moraru, 2016. "Educational Marketing Challenges - Universities And Graduates' Employment. A Case Study," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(18), pages 1-2.
• LaurenÅ£iu Florentin Stoenică & Călin Petrică VegheÅŸ, 2016. "Determinants Of The Offer For Educational Services Of The Romanian Military Higher Education Institutions," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(18), pages 1-6.
• LaurenÅ£iu Florentin Stoenică & Călin Petrică VegheÅŸ, 2016. "Dimensions Of The Market Of Higher Education Institutions. The Military Higher Education System," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(18), pages 1-7.
• Gârdan Daniel Adrian & Cătoiu Iacob & Gârdan Iuliana Petronela, 2016. "Coordinates Of The Culture Consumption In Urban Environment," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(18), pages 1-10.
• LaurenÅ£iu Florentin Stoenică, 2016. "Dimensions Of Consumers' Satisfaction Regarding The Educational Services Provided By The Romanian Military Higher Education Institutions," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(18), pages 1-15.
• Irina RAICU & Mirela Cătălina TÃœRKEÚ, 2016. "An Opinion Mining And Sentiment Analysis Approach For Evaluating Customer Satisfaction In A Digital Banking Environment," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(18), pages 1-16.
• Ann Wallin & Amanda Spry, 2016. "The Role of Corporate Versus Product Brand Dominance in Brand Portfolio Overlap: A Pitch," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 15(2), pages 434-439, June.
• Asma A. Qureshi, 2016. "Conceptualizing Schwartz Values in University Preference Decisions: A Pitch," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 15(3), pages 612-617, September.
• Marta Makowska, 2016. "Kontrowersje zwiazane z reklamowaniem lekow. Analiza porównawcza Polski i Stanów Zjednoczonych /Controversial Advertising of Medicines. A Comparison between Poland and the United States," Annales. Ethics in Economic Life, University of Lodz, Faculty of Economics and Sociology, vol. 19(3), pages 155-168, September.
• Mark Armstrong, 2016. "Nonlinear Pricing," Annual Review of Economics, Annual Reviews, vol. 8(1), pages 583-614, October.
  • Armstrong, Mark, 2015. "Nonlinear Pricing," MPRA Paper 65779, University Library of Munich, Germany.
  • Mark Armstrong, 2015. "Nonlinear Pricing," Economics Series Working Papers 756, University of Oxford, Department of Economics.
• David Ciocodeica, 2016. "Studierea nevoii de initiere si dezvoltare a Start-Up-urilor in randul tinerilor din Romania," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 10(3), pages 23-60, September.
• Paula – Angela VIDRASCU, 2016. "Intellectual Capital, An Intangible Item Not Reflected In The Financial Statements Of The Organizational Structure," Internal Auditing and Risk Management, Athenaeum University of Bucharest, vol. 42(1), pages 169-177, June.
• Drichoutis, Andreas C. & Klonaris, Stathis & Papoutsi, Georgia, 2016. "Do good things come in small packages? Willingness to pay for pomegranate wine and bottle size effects," MPRA Paper 72748, University Library of Munich, Germany.
  • Andreas C. Drichoutis & Stathis Klonaris & Georgia Papoutsi, 2016. "Do good things come in small packages? Willingness to pay for pomegranate wine and bottle size effects," Working Papers 2016-2, Agricultural University of Athens, Department Of Agricultural Economics.
• Sonja Brlecic Valcic & Dora Hodzic, 2016. "Brand Accounting In Function Of The Retention Of Business Value," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 25(1), pages 127-144, june.
• Ivana Plazibat & Toni Susak & Tadija Saric, 2016. "Functionality Of Customer Loyalty Programmes In Retail," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 25(1), pages 303-318, june.
• Laura Catalina Timiras, 2016. "Young People'S Preferences For Romanian Agro Alimentary Goods," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue Special I.
• Svitlana Strapchuk, 2016. "Pattern Formation Of Business Conditions In Domestic Market Of Crop Production," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 2(4).
• Kateryna Bekh, 2016. "A Company'S Marketing Mix In Terms Of Glocal Marketing," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 2(5).
• Raisa Bilovol & Alina Chaikina, 2016. "Improving Marketing Logistics Management Of Enterprises Of Agro-Industrial Complex," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 2(5).
• Tsvetelina Nedialkova-Shtereva, 2016. "Characteristic features in setting up the marketing mix, position and segments of the banking sector," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 103-119.
• Ioana-Nicoleta Abrudan, 2016. "Does Gender Really Affect Shopping Patterns?," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Adnan Ahmed Sheikh & Arfan Shahzad & Awanis Ku Ishak, 2016. "The Evolution Of E-Marketing In Business-To-Business (B2b) Environment And Its Impact On Firm Performance," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Rabia Rasheed & Maria Abdul Rahman & Syed Abid Ur Rahman, 2016. "Towards Understanding Financial Behavior Of Smes: Role Of Socio-Psychological Factors Of Owner-Manager," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Zoran Bogetić & Goran Petković & Dragan Stojković, 2016. "Evolucija, Redefinisanje I Perspektive Razvoja Koncepta Menadžmenta Kategorije Proizvoda," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 20, pages 7-26, March.
• Vlade Zarić & Dragana Kovačević & Vladimir Jovanović, 2016. "Direktni Marketing Poljoprivrednih Proizvoda U Republici Srbiji – Mogućnosti I Ograničenja (Direct Marketing Of The Serbian Agricultural Products - Drawbacks And Opportunities)," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 21, pages 59-76, June.
• Milorad Jovović & Bojana Femić-Radosavović & Nikola Mišnić & Ivana Jovović, 2016. "Exploring Customer Satisfaction Monitoring In Banking Services In Montenegro (Istraživanje Zadovoljstva Klijenata U Biznis Praksi Banaka U Crnoj Gori)," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 23, pages 19-34, December.
• Srđan Vajzović, 2016. "Evaluacija Skala Za Merenje Relacionih Normi U Kanalima Marketinga U Republici Srbiji (Evaluation Of Scales To Measure Relational Norms In Marketing Channels In The Republic Of Serbia)," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 23, pages 49-63, December.
• Saša Veljković & Djordje Kaličanin, 2016. "Improving Business Performance Through Brand Management Practice," Economic Annals, Faculty of Economics and Business, University of Belgrade, vol. 61(208), pages 137-168, January -.
• Dragan Stojković & Stipe Lovreta & Zoran Bogetić, 2016. "Multichannel Strategy – The Dominant Approach In Modern Retailing," Economic Annals, Faculty of Economics and Business, University of Belgrade, vol. 61(209), pages 105-128, April - J.
• Klopotan Igor & Vrhovec-Žohar Kristina & Mahič Edita, 2016. "Impact of Income on Customers' Loyalty: Are Customers with Higher Income more Loyal?," Business Systems Research, Sciendo, vol. 7(1), pages 81-88, March.
• MUNTHIU Maria-Cristiana & CETINA Iuliana, 2016. "Understanding Students' Perception, Expectations And The Need Of Innovating Educational Services In The Digital Economy Context," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 68(3), pages 103-113, December.
• FUCIU Mircea & GORSKI Hortensia & DUMITRESCU Luigi, 2016. "Online Social Networking Sites In Personal  And Professional Life - A Marketing Research," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 68(3), pages 57-73, December.
• PENTESCU Alma & CETINÄ‚ Iuliana & ORZAN Gheorghe, 2016. "Are The Romanian Healthcare Services Competitive On The International Market?," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 68(5), pages 139-148, December.
• DURALIA Oana, 2016. "Public Perception Of The Role Of Science And Innovation In Solving The Problems Experienced By Contemporary Economy," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 68(5), pages 55-63, December.
• Michaela Jánská & Petra Olšová, 2016. "Influence of segmentation factors on leaflet distribution," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, vol. 19(1), pages 20-29.
• Simona-Silvana, MARGINEAN, 2016. "Loyalty Programs: How To Measure Customer Loyalty?," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 1(3), pages 128-136.
• Carmen, IORDACHE & Alexandrina, SÎRBU & Iuliana, CIOCHINA, 2016. "Coordinates Of Developing The Balneary Tourism," Management Strategies Journal, Constantin Brancoveanu University, vol. 31(1), pages 308-316.
• Alexandrina, SÎRBU & Carmen Maria, IORDACHE & Iuliana, CIOCHINA, 2016. "A Study On Organic Food Market Development In Romania," Management Strategies Journal, Constantin Brancoveanu University, vol. 32(2), pages 4-14.
• Amit Mittal, 2016. "The Influence Of Waiting Time Satisfaction On Customer Loyalty Towards Multi-Stage Services: Evidence From India," Management Strategies Journal, Constantin Brancoveanu University, vol. 33(3), pages 18-23.
• Elena, Enache & Cristian, Morozan, 2016. "Sensory Marketing Or Senses In A Sustainable Business," Management Strategies Journal, Constantin Brancoveanu University, vol. 34(4), pages 182-186.
• Roland Strausz, 2017. "A Theory of Crowdfunding: A Mechanism Design Approach with Demand Uncertainty and Moral Hazard," American Economic Review, American Economic Association, vol. 107(6), pages 1430-1476, June.
  • Roland, Strausz, 2015. "A Theory of Crowdfunding - a mechanism design approach with demand uncertainty and moral hazard," Discussion Paper Series of SFB/TR 15 Governance and the Efficiency of Economic Systems 527, Free University of Berlin, Humboldt University of Berlin, University of Bonn, University of Mannheim, University of Munich.
  • Roland Strausz, 2016. "A Theory of Crowdfunding - A Mechanism Design Approach with Demand Uncertainty and Moral Hazard," CESifo Working Paper Series 6100, CESifo.
  • Strausz, Roland, 2016. "A Theory of Crowdfunding - a mechanism design approach with demand uncertainty and moral hazard," CEPR Discussion Papers 11222, C.E.P.R. Discussion Papers.
• Constantin SASU & Marius Sorin DANGA, 2016. "Electoral Prescribers. Who Are They?," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 37, pages 305-313, December.
• Emanuela Maria AVRAM, 2016. "The Relationship Between The University Image And Students' Willingness To Recommend It," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 115-123, December.
• Ariadna Ioana JURAVLE (GAVRA) & Constantin SASU & Loredana TEREC-VLAD, 2016. "The Destination Image Of Bucovina Among Romanian Tourists," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 139-149, December.
• Andra-Ioana ANDRONICIUC, 2016. "Using Social Media In Political Campaigns. Evidence From Romania," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 10, pages 51-57, April.
• Raluca-Mihaela SANDU, 2016. "The New Rules Of Green Marketing- A Book Review," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 11, pages 417-419, July.
• Anca BUTNARIU & Dumitru FILIPEANU, 2016. "Does Csr Enhance Market Performance For Automotive Companies?," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 12, pages 431-441, December.
• Ion Gr. IONESCU, 2016. "Some Restructuring Measures Of The Marketing Process In A Corporate Firm," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 12, pages 459-464, December.
• Mihai-Cosmin FANARU, 2016. "Online Communication In The Bricolage Market," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 12, pages 519-525, December.
• Muhammad Fahid MUQADDAS & Ishtiaq AHMAD, 2016. "Determinants Of Brand Equity: An Empirical Study Of It Industry," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 12, pages 555-560, December.
• Francisca Cecilia Encinas Orozco & Judith Cavazos Arroyo, 2016. "Influencia del engagement académico en la lealtad de estudiantes de posgrado: un abordaje a través de un modelo de ecuaciones estructurales," Estudios Gerenciales, Universidad Icesi, vol. 32(140), pages 228-238, September.
• Izabelle Quezado & Verónica Peñaloza & Marianela Denegri & Ellen Campos Sousa & Victoria Aymé Barreda Parra & Felipe Gerhard, 2016. "Personalidade de marca de cursos de psicologia: um estudo em cidades do Brasil, Peru e Chile," Estudios Gerenciales, Universidad Icesi, vol. 32(140), pages 239-249, September.
• Leonardo Ortegón Cortázar & Irma Chacón Páez & Ana C. Pinzón Vargas & Sandra Patricia Rojas Berrio, 2016. "Alcance y gestión de la huella de carbono como elemento dinamizador del branding por parte de empresas que implementan estas prácticas ambientales en Colombia," Estudios Gerenciales, Universidad Icesi, vol. 32(140), pages 278-289, September.
• Juan Manuel González Sánchez & Luciana Carla Manfredi, 2016. "EMCEL, ¿cómo ejecutar una buena recuperación del servicio?," Estudios Gerenciales, Universidad Icesi, vol. 32(140), pages 290-294, September.
• Campo Elías López Rodríguez, 2016. "El gerente competitivo y su rol en las mipymes: una perspectiva desde el marketing," Revista Equidad y Desarrollo, Universidad de la Salle, issue 25, pages 209-224, January.
• Pedro Barrientos Felipa, 2016. "Macromarketing en el Perú: la estrategia de diversificación productiva," Revista Equidad y Desarrollo, Universidad de la Salle, issue 26, pages 145-169, July.
• Roland Strausz, 2017. "A Theory of Crowdfunding: A Mechanism Design Approach with Demand Uncertainty and Moral Hazard," American Economic Review, American Economic Association, vol. 107(6), pages 1430-1476, June.
  • Roland, Strausz, 2015. "A Theory of Crowdfunding - a mechanism design approach with demand uncertainty and moral hazard," Discussion Paper Series of SFB/TR 15 Governance and the Efficiency of Economic Systems 527, Free University of Berlin, Humboldt University of Berlin, University of Bonn, University of Mannheim, University of Munich.
  • Strausz, Roland, 2016. "A Theory of Crowdfunding - a mechanism design approach with demand uncertainty and moral hazard," CEPR Discussion Papers 11222, C.E.P.R. Discussion Papers.
  • Roland Strausz, 2016. "A Theory of Crowdfunding - A Mechanism Design Approach with Demand Uncertainty and Moral Hazard," CESifo Working Paper Series 6100, CESifo.
• Bronnenberg, Bart & Dube, Jean-Pierre, 2016. "The Formation of Consumer Brand Preferences," CEPR Discussion Papers 11648, C.E.P.R. Discussion Papers.
• Magdaléna Samuhelová & Lucia Šimková, 2016. "Neuromarketing. Introduction. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 11(1), pages 2-21.
• Anna Mazurkiewicz-Pizło & Wojciech Pizło, 2016. "Social Marketing – a Concept of Marketing Management," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 11(1), pages 35-42.
• Sasho Belovski & Eva Caslavova, 2016. "Advertising Reshaped – New Trends Bring New Challenges. How to Cope with Them?," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 11(2), pages 14-24.
• Martin Dolejší & Eva Jaderná & Jana Přikrylová, 2016. "Green solutions in the automotive industry as part of the corporate social responsibility," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 11(2), pages 25-32.
• Nitin Gupta, 2016. "Measuring Consumer Acculturation – Discussion on a Prospective Approach," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 11(2), pages 33-41.
• Anastasii Klimin & Dmitrii Tikhonov, 2016. "Perception of Offensive Advertising: Cross-Cultural Peculiarities," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 11(2), pages 42-50.
• Marcus Diedrich, 2016. "Change Process in the Context of Corporate Communications: Stages for Exploiting the Potential of Social Media," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 11(2), pages 6-13.
• Margarethe Überwimmer & Jovana Tomovic & Robert Füreder, 2016. "Training Concepts for Industrial Service Staff in an Intercultural Context," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 11(3), pages 18-29.
• Dagmar Sieglova, 2016. "Strategy Variations in Roadside Outdoor Advertising: A Psycholinguistic Perspective of Czech, German and Bolivian Campaigns," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 11(3), pages 2-17.
• Sanjay Kumar Rawat, 2016. "How Do Managers Work with Digital Communication Media in International Business Relationships? Focus Group Results of Managers’ Experiences of Digital Media Use for Relationship Building," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 11(3), pages 30-41.
• Ellinor Torsein, 2016. "How Do Managers Work with Digital Communication Media in International Business Relationships? Focus Group Results of Managers’ Experiences of Digital Media Use for Relationship Building," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 11(3), pages 42-49.
• Rupert Beinhauer & Hildegard Liebl, 2016. "Exorcising Dust – a Reflection on Cultural Differences in Understanding Ads," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 11(3), pages 50-57.
• Christian Stadlmann & Magdalena Kass, 2016. "Governance of international distributors through incentive travel programmes: Insights from manufacturing enterprises," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 11(4), pages 14-23.
• Jerome Dumetz & Eva Gáboríková, 2016. "The Czech and Slovak Republics: A cross-cultural comparison," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 11(4), pages 2-13.
• Dana Vokounová, 2016. "Hierarchy of values of young people and their attitudes towards immigration," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 11(4), pages 24-31.
• Vincent Karovič & Vincent Karovič & Peter Veselý & František Olšavský, 2016. "Marketing problems of subject called Ethical hacking," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 11(4), pages 32-37.
• Radim Bačuvčík, 2016. "Typology of readers: qualitative and quantitative approach in book market segmentation," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 11(4), pages 38-51.
• Gheorghe ORZAN & Otilia-Elena PLATON & Cristian Dragos STEFĂNESCU & Mihai ORZAN, 2016. "Conceptual Model Regarding The Influence Of Social Media Marketing Communication On Brand Trust, Brand Affect And Brand Loyalty," ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, Faculty of Economic Cybernetics, Statistics and Informatics, vol. 50(1), pages 141-156.
• Adrian MICU & Angela Eliza MICU & Kamer AIVAZ & Alexandru CAPATINA, 2016. "The Genetic Approach Of Marketing Research," ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, Faculty of Economic Cybernetics, Statistics and Informatics, vol. 50(3), pages 229-246.
• Александър Екимов, 2016. "Сегментация На Потребителите С Данни От Индустриални Панели," Almanac of PhD Students, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 11(11 Year 2), pages 471-484.
• Стелиана Василева, 2016. "Концептуални Проблеми При Дефинирането На Ценността На Бранда," Almanac of PhD Students, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 12(12 Year 2), pages 222-243.
• Атанаска Решеткова, 2016. "Плацебо Ефектите В Маркетинга И Потребителската Удовлетвореност," Almanac of PhD Students, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 12(12 Year 2), pages 244-272.
• Пенка Горанова & Стелиана Василева, 2016. "Емпирично Изследване На Синергичния Ефект Между Елементите На Интегрираните Маркетингови Комуникации," Yearbook of D. A. Tsenov Academy of Economics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 1(1 Year 20), pages 93-134.
• Quack, Helmut, 2016. "KÖLSCH versus ALT: Erkenntnisse aus konsumentenpsychologischen Experimenten [KÖLSCH versus ALT: Learnings From Consumer Psychological Experiments]," Duesseldorf Working Papers in Applied Management and Economics 34, Duesseldorf University of Applied Sciences.
• Quack, Helmut, 2016. "KÖLSCH versus ALT: Erkenntnisse aus konsumentenpsychologischen Experimenten
  [KÖLSCH versus ALT: Learnings From Consumer Psychological Experiments]," Duesseldorf Working Papers in Applied Management and Economics fobe34, Duesseldorf University of Applied Sciences.
• Harald Trabold & David W. Weaver, 2016. "Pay What You Want – Möglichkeiten und Grenzen eines alternativen Geschäftsmodells," Vierteljahrshefte zur Wirtschaftsforschung / Quarterly Journal of Economic Research, DIW Berlin, German Institute for Economic Research, vol. 85(2), pages 81-97.
• Darko Lacmanović, 2016. "Marketing perspectives in sustainable tourism Montenegro," Journal of Innovative Business and Management, DOBA Faculty, vol. 8(2).
• Emre Yıldırım & Yusuf Arslan & Merve Türkmen Barutçu, 2016. "The Role of Uncertainty Avoidance And Indulgence as Cultural Dimensions on Online Shopping Expenditure," Eurasian Business & Economics Journal, Eurasian Academy Of Sciences, vol. 4(4), pages 42-51, February.
• Vanhuele, Marc & Ataman, Berk & Pauwels, Koen & Srinivasan, Shuba, 2016. "Advertising’s Long-Term Impact on Brand Price Elasticity Across Brands and Categories," HEC Research Papers Series 1153, HEC Paris.
• Lee, Jaehoon & Shrum, L. J. & Yi, Youjae, 2016. "The Role of Cultural Communication Norms in Social Exclusion Effects," HEC Research Papers Series 1163, HEC Paris, revised 26 Nov 2016.
• Yang, Yang & Gu, Yangjie & Galak, Jeff, 2016. "When It Could Have Been Worse, It Gets Better: How Favorable Uncertainty Resolution Slows Hedonic Adaptation," HEC Research Papers Series 1171, HEC Paris.
• Gentina, Elodie & Shrum, L. J. & Lowrey, Tina M., 2016. "Coping with Loneliness Through Materialism: Strategies Matter for Adolescent Development of Unethical Behaviors," HEC Research Papers Series 1177, HEC Paris.
• Gentina, Elodie & Shrum, L. J. & Lowrey, Tina M. & Vitell, Scott J. & Rose, Gregory, 2018. "An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power, and Materialism," HEC Research Papers Series 1291, HEC Paris.
• Abdelbaset M. Alkhawaldeh & Salniza Md. Salleh & Fairol Bin Halim, 2016. "Brand Equity and Brand Loyalty: New Perspective," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 722-730.
• Altaf Hussain & Rosman Md Yusoff & Sajjad Ahmad Banoori & Anwar Khan & Muhammad Asad Khan, 2016. "Enhancing Effectiveness of Employees through Training and Development in the Health Care Department of Khyber Pakhtunkhwa Pakistan: A Literature Review," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 731-737.
• Mohammed Wamique Hisam & Shouvik Sanyal & Moinuddin Ahmad, 2016. "The Impact of Service Quality on Customer Satisfaction: A Study on Selected Retail Stores in India," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 851-856.
• Pebi Kurniawan & Iwan Sidharta, 2016. "SERVQUAL on Brand Image and Relationship Equity," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 866-871.
• Darmesh Krishanan & Aye Aye Khin & Kevin Low Lock Teng & Karuthan Chinna, 2016. "Consumers’ Perceived Interactivity and Intention to use Mobile Banking in Structural Equation Modeling," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 883-890.
• Berta Bekti Retnawati & Nuryakin, 2016. "Developing Salesperson Performance: The Role of Customer Encountering Competence Portfolio, Relational Capital and Service Excellent Customer Heterogeneity," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 891-897.
• Naili Farida & Elia Ardyan & Nuryakin, 2016. "Gender Differences in Interest in Using Electronic Money: An Application of Theory Planned Behavior," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 898-903.
• Svetlana Anatolievna Ashirova & Svetlana Valentinovna Yudina & Yevgeniya Vladimirovna Kabitova & Mouhabbat Sharifovna Garifullina & Natalia Vladimirovna Serikova, 2016. "Distorting Economic Balance and its Consequences on the Regional Market of Consulting Services," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 921-925.
• Sumit Chaturvedi & Sachin Gupta & Devendra Singh Hada, 2016. "Perceived Risk, Trust and Information Seeking Behavior as Antecedents of Online Apparel Buying Behavior in India: An Exploratory Study in Context of Rajasthan," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 935-943.
• Noor Hasmini Binti Abd Ghani & Mohammad Kashedul Wahab Tuhin, 2016. "Consumer Brand Relationships," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 950-957.
• Mohammed Sangiru Umar & Ibrahim Danjuma & Dahiru Dauda Hammawa & Sherif Ahmed Habibu, 2016. "Effects of Technological Innovation in Relationship between Green Supply Chain Management Practices and Green Performance," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 677-682.
• Mazuri Abd Ghani & Aida Othman & Nor Asmahani Ibrahim & Wan Zulqurnain Wan Ismail, 2016. "Relationship Marketing Practices and Effects on Marketing Effectiveness: An Empirical Insight from the Hotel Industry," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 1026-1033.
• Mohamed Abdellatif Abu Auf & Salniza Bt Mohamed Salleh & Rushami Zien Yusoff, 2016. "The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 1034-1038.
• Huda Hudaverdi & Yuliya Yankova, 2016. "Marketing within the Boundaries of Psychology: What Influences the Choice Whether to go for International Education?," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 1066-1073.
• Nor Azila Mohd Noor & Abdul Qadir Rahomee Ahmed Aljanabi, 2016. "Moderating Role of Absorptive Capacity between Entrepreneurial Orientation and Technological Innovation Capabilities," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 704-710.
• Dia Zeglat & Fayiz Shrafat & Ziad Al-Smadi, 2016. "The Impact of the E-Service Quality of Online Databases on Users’ Behavioral Intentions: A Perspective of Postgraduate Students," International Review of Management and Marketing, Econjournals, vol. 6(1), pages 1-10.
• Abraham Gyamfi Ababio & Emmanuel Erastus Yamoah, 2016. "Effect of Advertising on the Brand Loyalty of Cosmetic Products among College Students," International Review of Management and Marketing, Econjournals, vol. 6(1), pages 11-15.
• See Kwong Goh & Inn-Shen Tan & Cheow Sern Vincent Yeo, 2016. "Why do Urban Young Adults Share Online Video Advertisement in Malaysia?," International Review of Management and Marketing, Econjournals, vol. 6(2), pages 283-288.
• Vladimir F. Chepel & Aleksandr A. Nikitin & Mikhail P. Palyanov & Vladislav A. Ovchinnikov & Albina A. Temerbekova, 2016. "The Relevance and Problems of Entrepreneurial Competence Development in Vocational Training System," International Review of Management and Marketing, Econjournals, vol. 6(2), pages 333-338.
• Shouvik Sanyal & Mohammed Wamique Hisam, 2016. "An Analysis of the Impact of Service Quality and Passenger Satisfaction on Passenger Preferences for Airlines: A Study of the Indian Aviation Sector," International Review of Management and Marketing, Econjournals, vol. 6(2), pages 354-357.
• Alfis S. Gayazov & Gulnara F. Zamaletdinova & Artur F. Amirov & Andrey V. Kostryukov & Evgeniya I. Tikhomirova, 2016. "Modern Teaching Tendencies of Critical Thinking Forming of University Students," International Review of Management and Marketing, Econjournals, vol. 6(2), pages 358-363.
• Asad Rehman & Syed Ahsan Jamil, 2016. "Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group Demands on Brand Choice Decisions," International Review of Management and Marketing, Econjournals, vol. 6(2), pages 376-382.
• Huat Wei Huang & Ernest Cyril de Run & Ernest Cyril de Run & Hiram Ting & Hiram Ting & Huong Sung Colin Ting, 2016. "“Made In China” Products and the Implication of Ethnic Identification Strength," International Review of Management and Marketing, Econjournals, vol. 6(3), pages 631-640.
• See Kwong Goh & Nan Jiang & Pei Leng Tee, 2016. "The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention," International Review of Management and Marketing, Econjournals, vol. 6(3), pages 436-441.
• Vie Ming Tan & Farzana Quoquab & Fauziah Sh. Ahmad & Jihad Mohammad, 2016. "Effect of Self-esteem on Customer Citizenship Behaviors among International University Branch Campus Students," International Review of Management and Marketing, Econjournals, vol. 6(3), pages 467-475.
• Abdelbaset M. Alkhawaldeh & Salniza Md. Salleh & Fairol Bin Halim, 2016. "Brand Equity and Brand Loyalty: New Perspective," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 722-730.
• Altaf Hussain & Rosman Md Yusoff & Sajjad Ahmad Banoori & Anwar Khan & Muhammad Asad Khan, 2016. "Enhancing Effectiveness of Employees through Training and Development in the Health Care Department of Khyber Pakhtunkhwa Pakistan: A Literature Review," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 731-737.
• Mohammed Wamique Hisam & Shouvik Sanyal & Moinuddin Ahmad, 2016. "The Impact of Service Quality on Customer Satisfaction: A Study on Selected Retail Stores in India," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 851-856.
• Pebi Kurniawan & Iwan Sidharta, 2016. "SERVQUAL on Brand Image and Relationship Equity," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 866-871.
• Darmesh Krishanan & Aye Aye Khin & Kevin Low Lock Teng & Karuthan Chinna, 2016. "Consumers’ Perceived Interactivity and Intention to use Mobile Banking in Structural Equation Modeling," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 883-890.
• Berta Bekti Retnawati & Nuryakin, 2016. "Developing Salesperson Performance: The Role of Customer Encountering Competence Portfolio, Relational Capital and Service Excellent Customer Heterogeneity," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 891-897.
• Naili Farida & Elia Ardyan & Nuryakin, 2016. "Gender Differences in Interest in Using Electronic Money: An Application of Theory Planned Behavior," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 898-903.
• Svetlana Anatolievna Ashirova & Svetlana Valentinovna Yudina & Yevgeniya Vladimirovna Kabitova & Mouhabbat Sharifovna Garifullina & Natalia Vladimirovna Serikova, 2016. "Distorting Economic Balance and its Consequences on the Regional Market of Consulting Services," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 921-925.
• Sumit Chaturvedi & Sachin Gupta & Devendra Singh Hada, 2016. "Perceived Risk, Trust and Information Seeking Behavior as Antecedents of Online Apparel Buying Behavior in India: An Exploratory Study in Context of Rajasthan," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 935-943.
• Noor Hasmini Binti Abd Ghani & Mohammad Kashedul Wahab Tuhin, 2016. "Consumer Brand Relationships," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 950-957.
• Mohammed Sangiru Umar & Ibrahim Danjuma & Dahiru Dauda Hammawa & Sherif Ahmed Habibu, 2016. "Effects of Technological Innovation in Relationship between Green Supply Chain Management Practices and Green Performance," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 677-682.
• Mazuri Abd Ghani & Aida Othman & Nor Asmahani Ibrahim & Wan Zulqurnain Wan Ismail, 2016. "Relationship Marketing Practices and Effects on Marketing Effectiveness: An Empirical Insight from the Hotel Industry," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 1026-1033.
• Mohamed Abdellatif Abu Auf & Salniza Bt Mohamed Salleh & Rushami Zien Yusoff, 2016. "The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 1034-1038.
• Huda Hudaverdi & Yuliya Yankova, 2016. "Marketing within the Boundaries of Psychology: What Influences the Choice Whether to go for International Education?," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 1066-1073.
• Nor Azila Mohd Noor & Abdul Qadir Rahomee Ahmed Aljanabi, 2016. "Moderating Role of Absorptive Capacity between Entrepreneurial Orientation and Technological Innovation Capabilities," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 704-710.
• Vieira, Kelmara Mendes & de Oliveira, Marta Olivia Rovedder & Kunkel, Franciele Inês Reis, 2016. "The Credit Card Use and Debt: Is there a trade-off between compulsive buying and ill-being perception?," Journal of Behavioral and Experimental Finance, Elsevier, vol. 10(C), pages 75-87.
• Daglish, Toby, 2016. "Consumer governance in electricity markets," Energy Economics, Elsevier, vol. 56(C), pages 326-337.
• Chehab, Adham & Liu, Jeanny & Xiao, Yibo, 2016. "More on intangibles: Do stockholders benefit from brand values?," Global Finance Journal, Elsevier, vol. 30(C), pages 1-9.
• Kind, Hans Jarle & Nilssen, Tore & Sørgard, Lars, 2016. "Inter-firm price coordination in a two-sided market," International Journal of Industrial Organization, Elsevier, vol. 44(C), pages 101-112.
  • Kind, Hans Jarle & Nilssen, Tore & Sørgard, Lars, 2014. "Inter-Firm Price Coordination in a Two-Sided Market," Discussion Paper Series in Economics 16/2014, Norwegian School of Economics, Department of Economics.
• Richards, Timothy J. & Liaukonyte, Jura & Streletskaya, Nadia A., 2016. "Personalized pricing and price fairness," International Journal of Industrial Organization, Elsevier, vol. 44(C), pages 138-153.
• Perrone, Helena, 2016. "Consumers' quality choices during demand peaks," International Journal of Industrial Organization, Elsevier, vol. 44(C), pages 154-162.
• Ruiz-Aliseda, Francisco, 2016. "When do switching costs make markets more or less competitive?," International Journal of Industrial Organization, Elsevier, vol. 47(C), pages 121-151.
• Grolleau, Gilles & Ibanez, Lisette & Lavoie, Nathalie, 2016. "Cause-related marketing of products with a negative externality," Journal of Business Research, Elsevier, vol. 69(10), pages 4321-4330.
  • Gilles Grolleau & Lisette Ibanez & Nathalie Lavoie, 2016. "Cause-related marketing of products with a negative externality," Post-Print hal-01376451, HAL.
  • Gilles Grolleau & Lisette L. Ibanez & Nathalie Lavoie, 2016. "Cause-related marketing of products with a negative externality," Working Papers hal-02795406, HAL.
  • Gilles Grolleau & Lisette Ibanez & Nathalie Lavoie, 2016. "Cause-Related Marketing of Products with a Negative Externality," Working Papers 02-16, LAMETA, Universtiy of Montpellier.
• Pinger, Pia & Ruhmer-Krell, Isabel & Schumacher, Heiner, 2016. "The compromise effect in action: Lessons from a restaurant's menu," Journal of Economic Behavior & Organization, Elsevier, vol. 128(C), pages 14-34.
  • Pinger, Pia & Ruhmer-Krell, Isabel & Schumacher, Heiner, 2016. "The Compromise Effect in Action: Lessons from a Restaurant's Menu," VfS Annual Conference 2016 (Augsburg): Demographic Change 145883, Verein für Socialpolitik / German Economic Association.
  • Pinger, Pia & Ruhmer-Krell, Isabel & Schumacher, Heiner, 2016. "The Compromise Effect in Action: Lessons from a Restaurant's Menu," IZA Discussion Papers 9648, Institute of Labor Economics (IZA).
• Alonso, Ricardo & Câmara, Odilon, 2016. "Bayesian persuasion with heterogeneous priors," Journal of Economic Theory, Elsevier, vol. 165(C), pages 672-706.
  • Alonso, Ricardo & Câmara, Odilon, 2016. "Bayesian persuasion with heterogeneous priors," LSE Research Online Documents on Economics 67950, London School of Economics and Political Science, LSE Library.
• Busch, Gesa & Spiller, Achim, 2016. "Farmer share and fair distribution in food chains from a consumer’s perspective," Journal of Economic Psychology, Elsevier, vol. 55(C), pages 149-158.
• Gerpott, Torsten J. & Schneider, Christina, 2016. "Buying behaviors when similar products are available under pay-what-you-want and posted price conditions: Field-experimental evidence," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 65(C), pages 135-145.
• Alderighi, Marco & Bianchi, Carluccio & Lorenzini, Eleonora, 2016. "The impact of local food specialities on the decision to (re)visit a tourist destination: Market-expanding or business-stealing?," Tourism Management, Elsevier, vol. 57(C), pages 323-333.
• Inci VARINLI & Nur BASYAZICIOGLU, 2016. "Facebook’ta Pazarlama Uygulamalarina Yonelik Tuketici Tutumlarinin Path Analizi Ile Incelenmesi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 16(1), pages 109-119.
• Tugba KILICER & Elif BOYRAZ & Adem TUZEMEN, 2016. "Kadin, Erkek, Ya Da? Hediye Satin Alma Davranisinda Cinsiyet Kimligi Rolunun Etkisi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 16(1), pages 121-133.
• Yener GIRISKEN & Caner GIRAY, 2016. "Vodafone’un Marka Kisiligi: BesIktas Taraftari, Rakip Takim Taraftarlari ve Takim Tutmayanlarin Algilarindaki Fark Uzerine Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 16(1), pages 65-78.
• Nilay ASKIN & Ilayda IPEK, 2016. "Marka Askinin Marka Deneyimi ile Marka Sadakati Arasindaki Iliskiye Aracilik Etkisi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 16(1), pages 79-94.
• Carlos Pateiro-Rodriguez & Carlos Javier Prado-Domínguez & Jesus M. Garcia-Iglesias & Jose M. Barreiro-Viñan, 2016. "Editorial statement: Switching costs in the European postal service. Are there any solutions?," European Journal of Government and Economics, Europa Grande, vol. 5(2), pages 104-119, December.
• Alonso, Ricardo & Câmara, Odilon, 2016. "Bayesian persuasion with heterogeneous priors," Journal of Economic Theory, Elsevier, vol. 165(C), pages 672-706.
  • Alonso, Ricardo & Câmara, Odilon, 2016. "Bayesian persuasion with heterogeneous priors," LSE Research Online Documents on Economics 67950, London School of Economics and Political Science, LSE Library.
• Cuenca, Macarena, 2016. "El desarrollo de audiencias jóvenes en el género cultural ópera. Reflexiones en torno a la programación," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• López, Manuela & Sicilia, María, 2016. "Identificación de líderes de opinión leales en Twitter," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Kilduff, Kerry & Núñez Tabales, Julia M., 2016. "Country Branding and its effect on the consumer in the global market," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Martín Santana, Josefa D. & Reinares Lara, Eva & Reinares Lara, Pedro, 2016. "A proposal for a new system of classification for hotels based on information taken from a multi-sponsor loyalty program," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Alcántara Pilar, Juan Miguel & del Barrio García, Salvador, 2016. "Las consecuencias de navegar en español vs. inglés a la hora de desarrollar la lealtad hacia un destino turístico en Internet," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Rincón Díez, Virginia & Egaña Urrutia, Mikel, 2016. "Aseguru-etxeen irudi eta posizionamendua Euskal Autonomia Erkidegoan," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• Cayón-Ruisánchez, Elena & García-de los Salmones, María del Mar & Pérez, Andrea, 2016. "El perfil del consumidor de comercio justo," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• Begiristain Zubillaga, Mirene & Landeta Rodríguez, Jon & Mediano Serrano, Lucía, 2016. "Nekazaritzako elikagai ekologikoen banaketa politika iraunkorra: adierazle sistema agroekologikoaren proposamen praktikoa," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• Iveta Simberova & Eliska Rekova, 2016. "Phenomenon of “Born Globals†in the internationalization of small and medium-sized enterprises in the Czech Republic," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 120-129.
• Hisham Ali SHATNAWI & Hamdi Jaber AL-BARAKAT, 2016. "Factors of Attracting Customers in Jordanian Consumer Markets: A Case Study of Amman Markets," Expert Journal of Business and Management, Sprint Investify, vol. 4(2), pages 94-104.
• Nuri WULANDARI, 2016. "Brand Experience in Banking Industry: Direct and Indirect Relationship to Loyalty," Expert Journal of Marketing, Sprint Investify, vol. 4(1), pages 1-9.
• Sabrina ELBACHIR & Abderrahmane CHENINI, 2016. "The Emotional States of the Consumer in Stores: The PA (Pleasure-Arousal) Adapted to the Algerian Context," Expert Journal of Marketing, Sprint Investify, vol. 4(1), pages 10-19.
• Naufal BACHRI & Abdul RAHMAN LUBIS & NURDASILA & M. Shabri ABD. MAJID, 2016. "Credibility and Consumer Behavior of Islamic Bank in Indonesia: A Literature Review," Expert Journal of Marketing, Sprint Investify, vol. 4(1), pages 20-23.
• Brano Markic & Sanja Bijaksic & Arnela Bevanda, 2016. "Customer Intelligence Analytics on Social Networks," Expert Journal of Marketing, Sprint Investify, vol. 4(1), pages 24-30.
• M.Dharma Tuah Putra NASUTION & Yossie ROSSANTY & Prana Ugiana GIO, 2016. "Does Religious Commitment Matter in the Relationship Between Brand Personality and Purchase Intention on Halal Brand? Evidence from Consumers in Indonesia," Expert Journal of Marketing, Sprint Investify, vol. 4(2), pages 31-38.
• Fatos UKAJ, 2016. "Development and Creation of Competitive Advantages in the Function of Marketing Services in Financial Institutions," Expert Journal of Marketing, Sprint Investify, vol. 4(2), pages 39-45.
• Isaac TWENEBOAH-KODUAH & Charles ADUSEI & Charles TENKORANG, 2016. "Sales Territory Management and Distributor Performance in the Telecommunications Industry in Ghana," Expert Journal of Marketing, Sprint Investify, vol. 4(2), pages 46-59.
• Myriam ERTZ & Fabien DURIF & Manon ARCAND, 2016. "Business in the hands of consumers: A scale for measuring online resale motivations," Expert Journal of Marketing, Sprint Investify, vol. 4(2), pages 60-76.
• Simona VINEREAN, 2016. "Branding Strategies for Social Media Marketing," Expert Journal of Marketing, Sprint Investify, vol. 4(2), pages 77-83.
• Giacomo Fiorani & Alessio Cavicchi & Elisabetta Croci Angelini, 2016. "Prospettive strategiche per il Made in Italy agroalimentare: un?analisi esplorativa del mercato delle macchine professionali da caff? espresso secondo le 5 forze competitive di Porter," Economia agro-alimentare, FrancoAngeli Editore, vol. 18(1), pages 53-71.
• Furrer, Olivier & Sudharshan, Devanathan & Tsiotsou, Rodoula H. & Liu, Ben S., 2016. "A framework for innovative service design," FSES Working Papers 476, Faculty of Economics and Social Sciences, University of Freiburg/Fribourg Switzerland.
• Haile, Mekbib G. & Algieri, Bemardina & Kalkuhl, Matthias & Gebreselassie, Samuel, 2016. "Analysis of Price Shock Transmission: Case of the Wheat-Bread Market Value Chain in Ethiopia," 2016 Fifth International Conference, September 23-26, 2016, Addis Ababa, Ethiopia 246312, African Association of Agricultural Economists (AAAE).
  • Mekbib Haile & Mekbib Haile & Mekbib Haile & Matthias Kalkuhl & Bernardina Algieri & Samuel Gebreselassié, 2016. "Analysis of Price Shock Transmission: Case of the Wheat-Bread Market Value Chain in Ethiopia," FOODSECURE Working papers 50, LEI Wageningen UR.
• Wioleta Kucharska, 2017. "Consumer social network brand identification and personal branding. How do social network users choose among brand sites?," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1315879-131, January.
  • Wioleta Kucharska, 2016. "Consumer Social Network Brand Identification And Personal Branding. How Do Social Network Users Choose Among Brand Sites?," GUT FME Working Paper Series A 39, Faculty of Management and Economics, Gdansk University of Technology.
• Alessandro Gandolfo, 2016. "Le banche di fronte alla sfida del social banking," Public Finance Research Papers 27, Istituto di Economia e Finanza, DSGE, Sapienza University of Rome.
• Adriaan R. Soetevent & Tadas Bruzikas, 2016. "Risk and Loss Aversion, Price Uncertainty and the Implications for Consumer Search," Tinbergen Institute Discussion Papers 16-049/VII, Tinbergen Institute.
  • Soetevent, Adriaan R. & Bruzikas, Tadas, 2016. "Risk and Loss Aversion, Price Uncertainty and the Implications for Consumer Search," Research Report 16015-EEF, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
• Bee Li Yeo, 2016. "Assessing Customer Emotion Product Relationship and Customer Retention Towards Halal Cosmetic Products ," GATR Journals jmmr113, Global Academy of Training and Research (GATR) Enterprise.
• Burton A. Aggabao, 2016. "Service Quality of Hotels in Abu Dhabi, UAE," GATR Journals jmmr114, Global Academy of Training and Research (GATR) Enterprise.
• Sudjatno , 2016. "The Relationship Between Strategic Management, Employee Engagement on Customer Satisfaction and Customer Loyalty (Newest Empirical Approach 2013-2015): A Conceptual Model ," GATR Journals jmmr120, Global Academy of Training and Research (GATR) Enterprise.
• Nur Afifah, 2016. "The Influence of Beauty Vlogger's Content on the Purchase Intentions of Local Brands in Indonesia," GATR Journals jmmr232, Global Academy of Training and Research (GATR) Enterprise.
• Grolleau, Gilles & Ibanez, Lisette & Lavoie, Nathalie, 2016. "Cause-related marketing of products with a negative externality," Journal of Business Research, Elsevier, vol. 69(10), pages 4321-4330.
  • Gilles Grolleau & Lisette Ibanez & Nathalie Lavoie, 2016. "Cause-Related Marketing of Products with a Negative Externality," Working Papers 02-16, LAMETA, Universtiy of Montpellier.
  • Gilles Grolleau & Lisette Ibanez & Nathalie Lavoie, 2016. "Cause-related marketing of products with a negative externality," Post-Print hal-01376451, HAL.
  • Gilles Grolleau & Lisette L. Ibanez & Nathalie Lavoie, 2016. "Cause-related marketing of products with a negative externality," Working Papers hal-02795406, HAL.
• Grolleau, Gilles & Ibanez, Lisette & Lavoie, Nathalie, 2016. "Cause-related marketing of products with a negative externality," Journal of Business Research, Elsevier, vol. 69(10), pages 4321-4330.
  • Gilles Grolleau & Lisette Ibanez & Nathalie Lavoie, 2016. "Cause-related marketing of products with a negative externality," Post-Print hal-01376451, HAL.
  • Gilles Grolleau & Lisette L. Ibanez & Nathalie Lavoie, 2016. "Cause-related marketing of products with a negative externality," Working Papers hal-02795406, HAL.
  • Gilles Grolleau & Lisette Ibanez & Nathalie Lavoie, 2016. "Cause-Related Marketing of Products with a Negative Externality," Working Papers 02-16, LAMETA, Universtiy of Montpellier.
• Wei Yan & Youwei Li & Ying Wu & Mark Palmer, 2016. "A Rising E-Channel Tide Lifts All Boats? The Impact of Manufacturer Multichannel Encroachment on Traditional Selling and Leasing," Discrete Dynamics in Nature and Society, Hindawi, vol. 2016, pages 1-18, June.
  • Yan, Wei & Li, Youwei & Wu, Ying & Palmer, Mark, 2016. "A rising e-channel tide lifts all boats? The impact of manufacturer multi-channel encroachment on traditional selling and leasing," MPRA Paper 70747, University Library of Munich, Germany.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2016. "Engineering the Digital Transformation of Marketing," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(2), pages 06-14, June.
• PURCAREA, Theodor, 2016. "New Challenges for B2B Marketers," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(2), pages 15-23, June.
• SOCA, Diana, 2016. "Relational Marketing in the New Service Economy," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(2), pages 24-28, June.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2016. "Digital marketing capabilities in today's evolving digital world," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(3), pages 07-16, September.
• TANASE, Cosmin, 2016. "The Retailers’ Marketing Strategy: Adapting to the fast-evolving environment," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(3), pages 17-22, September.
• PURCAREA, Theodor, 2016. "The practice of marketing under the pressure of continuously updating the marketing capabilities platform," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(3), pages 27-41, September.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2016. "Challenges for digital marketing capabilities within the context of the main ongoing marketing management trend," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(4), pages 08-15, December.
• PURCAREA, Theodor, 2016. "A Holistic Approach of Revenue Management and its Relation to Agile Marketing. Tourist Experience in a Customer-Driven Era," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(4), pages 16-27, December.
• Petro Kutsyk & Khrystyna Skop, 2016. "Modern Management Systems of Intangible Assets of Companies," Oblik i finansi, Institute of Accounting and Finance, issue 2, pages 156-162, June.
• Lucian TĂNASĂ & Sebastian DOBOŞ & Ioan-Sebastian BRUMĂ, 2016. "Merchandizing Agri-Food Products By Means Of Short Food Supply Chains In Mureş County," Agricultural Economics and Rural Development, Institute of Agricultural Economics, vol. 13(1), pages 35-57.
• Marco Wolf & Dennis Kopf & Pia A. Albinsson, 2016. "Marketization, Nostalgia, And Social Connectedness: An Exploratory Study In Eastern Germany," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 10(2), pages 13-25.
• Lucila Zarraga Cano & Gabriela Aracelly Solis Gonzalez & Sabrina Ivonne Rodriguez Ogaz, 2016. "The Implementation Of Conjoint Analysis To Measure The Attributes Of Xcaret Park," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 10(3), pages 49-56.
• Mary Beth McCabe & Ramon Corona, 2016. "An Empirical Examination Of Facebook Use By Hispanics And Non-Hispanics," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 10(3), pages 85-91.
• Irfan Butt & Muhammad Athar Siddiqui, 2016. "Informational And Functional Export Barriers Faced By Small And Medium Enterprises In Emerging Economy," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 10(3), pages 93-103.
• Andrew T. Norman, 2016. "The Effects Of Product Fit And Brand Fit On Memory Retention For Brand Alliances: When Less Is More," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 9(1), pages 13-28.
• Mohamed M. Mostafa, 2016. "Do Consumers Recall Products’ Warning Labels? A Meta-Analysi," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 9(1), pages 81-96.
• Srikant Vadali, 2016. "The Performance Of Competitive And Lottery Incentive Schemes Vis-À-Vis Fixed Fee Incentive Schemes In Improving Conjoint Analysis," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 9(2), pages 81-100.
• Madeline Melchor Cardona & Carmen Elisa Lerma Cruz, 2016. "Purchase Decision In Neighborhood Stores And Supermarkets: Evidence Of Consumers By Socioeconomic Strata In Cali - Colombia, Decision De Compra En Tiendas Y Supermercados: Evidencias De Consumidores P," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 4(2), pages 97-107.
• Victor Jose Iguaran Manjarres & Ledis Esther Campo Rivadeneira & Belkis Xiomara Vanegas Sprockel, 2016. "Strategic Marketing Management As A Tool For Productivity In Plastic Recycling Companies In The Department Of Colombia Guajira, Gerencia Estrategica De Mercadeo Como Herramienta De Productividad En La," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 4(5), pages 65-83.
• Jose Manuel Mendez Lopez & Leticia Rodriguez Ocana & Juan Carlos Mandujano Contreras & Concepcion Reyes De La Cruz & Herminia Banda Izeta, 2016. "Yuke: Alternative Pig Feed From Cassava: Determining Its Profitability And Economic Feasibility," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 4(6), pages 53-61.
• Ramon Sebastian Acle Mena & Sandra Yesica Herrera Guzman & Jessica Yazmin Santos Diaz & Abigail Claudio Morales & Norma Angelica Santiestaban Lopez, 2016. "The Importance Of Traditional Gastronomy From Puebla And Its Relationship To The Nostalgia Consumption Of Migrants From Puebla In Los Angeles, California, Importancia De La Gastronomia Tradicional Pob," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 9(6), pages 93-104.
• Manuela EPURE & Aurelian A. BONDREA, 2016. "Doing Business in Emerging Market: Successful Strategies," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 3(1), pages 31-36, October.
• García García, Carmen & Fabero Fernández de Marcos, Marina, 2016. "Desarrollo Y Validación Inicial De Una Escala Para Evaluar La Fidelidad De Los Consumidores Hacia Las Tiendas / A Consumer Loyalty Store Scale: Development And Initial Validation," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 22(2), pages 94-100.
• Fortes, Nuno & Rita, Paulo, 2016. "Privacy Concerns And Online Purchasing Behaviour: Towards An Integrated Model /," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 22(3), pages 167-176.
• Denis LESCOP & Elena LESCOP, 2016. "The Apple Twist," Communications & Strategies, IDATE, Com&Strat dept., vol. 1(102), pages 13-35, 2nd quart.
• Cornel IONESCU & Adrian IONESCU & Andreea PACHI?ANU & Alexandru IONESCU, 2016. "Capacity and Capability. Consequences on Market Performance of Companies in Romania," Romanian Journal of Economics, Institute of National Economy, vol. 43(2(52)), pages 97-106, december.
• Andrew T. Ching & Robert Clark & Ignatius Horstmann & Hyunwoo Lim, 2016. "The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs," Marketing Science, INFORMS, vol. 35(1), pages 158-181, January.
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• Pinger, Pia & Ruhmer-Krell, Isabel & Schumacher, Heiner, 2016. "The compromise effect in action: Lessons from a restaurant's menu," Journal of Economic Behavior & Organization, Elsevier, vol. 128(C), pages 14-34.
  • Pinger, Pia & Ruhmer-Krell, Isabel & Schumacher, Heiner, 2016. "The Compromise Effect in Action: Lessons from a Restaurant's Menu," VfS Annual Conference 2016 (Augsburg): Demographic Change 145883, Verein für Socialpolitik / German Economic Association.
  • Pinger, Pia & Ruhmer-Krell, Isabel & Schumacher, Heiner, 2016. "The Compromise Effect in Action: Lessons from a Restaurant's Menu," IZA Discussion Papers 9648, Institute of Labor Economics (IZA).
• Nik M. Hazrul & Ameet Pandit, 2016. "Gradual or rapid global product rollouts?: A review of concepts, propositions, and future directions," Journal of Developing Areas, Tennessee State University, College of Business, vol. 50(1), pages 389-405, January-M.
• Kulsoom Malik & Malik Muhammad Sheheryar Khan, 2016. "Islamic branding and marketing: An insight of consumer perception in Pakistan," Journal of Developing Areas, Tennessee State University, College of Business, vol. 50(5), pages 353-362, Special I.
• Syed Mazlan Syed Mat Dom & Hani Suhaila binti Ramli & Audrey Lim Li Chin & Tan Tze Fern, 2016. "Determinants of the effectiveness of celebrity endorsement in advertisement," Journal of Developing Areas, Tennessee State University, College of Business, vol. 50(5), pages 525-535, Special I.
• Chien-Wen Chen & Pei-Hsin Yu & Yi-Jing Li, 2016. "Understanding Group-Buying Websites Continuous Use Behavior: A Use and Gratifications Theory Perspective," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, vol. 12(2), pages 177-204, August.
• Laura MURESAN, 2016. "The Development Of Legal Responsibility For A Socially Responsible Behavior For Business Operators In Romania, Member State Of European Union," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 8(1), pages 120-127, March.
• Oana TUGULEA & Claudia BOBALCA, 2016. "To Buy Or Not To Buy From The Internet: Reasons To Behave In A Certain Manner In An International Online Commerce Society," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 8(2), pages 313-332, August.
• Luminita SOPRONI & Ioan HORGA, 2016. "The Eu’S Voice Beyond Its Borders: The European Union’S External Communication," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 8(3), pages 490-504, October.
• Belias Dimitrios & Velissariou Efstathios & Sdrolias Labros & Aspridis George & Kyriakou Dimitrios & Vasiliadis Labros & Koustelios Athanasios, 2016. "Ênowledge Ìanagement In Greek Tourism," Tourism Research Institute, Journal of Tourism Research, vol. 15(1), pages 115-130, June.
• Georgia Kosmopoulou & Qihong Liu & Jie Shuai, 2016. "Customer poaching and coupon trading," Journal of Economics, Springer, vol. 118(3), pages 219-238, July.
• Isabel Abinzano & Luis Muga & Rafael Santamaria, 2016. "The Role of Investor Type in the Fee Structures of Pension Plans," Journal of Financial Services Research, Springer;Western Finance Association, vol. 50(3), pages 387-417, December.
• Desmond (Ho-Fu) Lo & Stephen W. Salant, 2016. "The strategic use of early bird discounts for dealers," Quantitative Marketing and Economics (QME), Springer, vol. 14(2), pages 97-127, June.
• Bradley T. Shapiro, 2016. "Estimating the cost of strategic entry delay in pharmaceuticals: The case of Ambien CR," Quantitative Marketing and Economics (QME), Springer, vol. 14(3), pages 201-231, September.
• Alon Eizenberg, 2016. "Estimating the impact of interacting with sales representatives on customer-specific revenue and churn behavior," Quantitative Marketing and Economics (QME), Springer, vol. 14(4), pages 325-351, December.
• Oksana Loginova, 2016. "Pricing Strategies in Advance Selling: Should a Retailer Offer a Pre-order Price Guarantee?," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 49(3), pages 465-489, November.
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• Bogdanel Marian Dragut & Adina-Petruta Pavel & Gheorghe Ciobota & Dominic Perez Danielescu, 2016. "Sources Of Information And Analysis Possibilities," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 8(2), pages 35-38, June.
• Gheorghe Ciobota, 2016. "Internal Communication Marketing Role Within Organization," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 8(2), pages 59-62, June.
• Mircea Udrescu & Alina Gheorghe, 2016. "Benchmarketing - Fashionable Term Concerning Traditional Processes," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 2(2), pages 100-113, June.
• Mirela Catalina Turkes, 2016. "Evolution of Real Earnings to Residents` Deposits According to Maturity during the Period 2011-2015. Study Case Romania vs. Turkey," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 2(2), pages 32-42, June.
• Claudia Olimpia Moisa, 2016. "Alba County - Rural Tourism Destination?," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 2(4), pages 157-171, December.
• P.K.A. Ladipo & A. Ganiyu Rahim & C. Abayomi Oguntoyibo & I. Olatunji Okikiola, 2016. "Market Orientation and Business Performance: a Study of Interrelationships and Effects in a Small sized Hotels within Lagos State Metropolis," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 2(4), pages 98-119, December.
• Supeecha Panichpathom, 2016. "Building Customers' Re-Patronage Intention through Service Quality of Community Mall in Bangkok," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 4(2), pages 9-25.
• Asmaa Bassam El MANSOURY, 2016. "Relationship between Social Network Credibility and Online Purchase Intention for Automobile Market in Egypt," Journal of Social and Administrative Sciences, KSP Journals, vol. 3(2), pages 119-127, June.
• Asmaa Bassam El MANSOURY, 2016. "A Proposed Conceptual Model for Online Car Purchase Intention," Journal of Social and Administrative Sciences, KSP Journals, vol. 3(3), pages 245-247, September.
• Grolleau, Gilles & Ibanez, Lisette & Lavoie, Nathalie, 2016. "Cause-related marketing of products with a negative externality," Journal of Business Research, Elsevier, vol. 69(10), pages 4321-4330.
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• Matteo Foschi, 2016. "Temptation in Markets with no Commitment: Give-aways, Scare-aways and Reversals," Discussion Papers in Economics 16/12, Division of Economics, School of Business, University of Leicester.
• Amy Rummel, Ph.D. & Maeghen L. MacDonald, 2016. "Identifying the Drivers of Student Retention: A Service Marketing Approach," Journal of Business, LAR Center Press, vol. 1(2), pages 1-7, May.
• Buntae Kim, 2016. "Influences of Experiential Pursuing Tendency in Experience Perception with the Moderating Role of Expertise and Demographics," Review of Social Sciences, LAR Center Press, vol. 1(10), pages 1-11, November.
• Salehi, Mehdi & Hamidehpour, Kiana & Khadem, Hamid, 2016. "Comparison of Forecasting the Index Price Movement in Financial Institutions using Artificial Intelligence (in Persian)," Journal of Monetary and Banking Research (فصلنامه پژوهش‌های پولی-بانکی), Monetary and Banking Research Institute, Central Bank of the Islamic Republic of Iran, vol. 9(27), pages 131-170, April.
• Khalili Nasr, Arash & Doosti, Shabnam & Ghaderi Kangavari, Sadegh, 2016. "Investigating the Effect of the Perceived Value of Banking Services on the Key Indicators of Consumer Behavior," Journal of Money and Economy, Monetary and Banking Research Institute, Central Bank of the Islamic Republic of Iran, vol. 11(3), pages 267-281, July.
• Ákos Varga & Ildikó Kemény, 2016. "Examining Young People's Attitude toward Special Domestic Items in Hungary," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 2(2), pages 141-151.
• Jan Fiala & Ivica Toufarová & Stanislav Mokrý & Martin Souček, 2016. "Perception of Local Food Labelling by Generation Z: Eye-Tracking Experiment," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 2(2), pages 152-159.
• Ida Ercsey, 2016. "Customer Participation: Mandatory or Voluntary Behaviour?," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 12(01), pages 27-36.
• Márton Vilmányi & Erzsébet Hetesi, 2016. "The Effect of Dynamic Relationship Capabilities on B2B Lolyalty," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 12(01), pages 79-88.
• Szabolcs Nagy, 2016. "E-commerce in Hungary: A Market Analysis," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 12(02), pages 25-32.
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• István Piskóti & Katalin Nagy, 2016. "Route-Based Tourism Product Development as a Tool for Social Innovation: History Valley in the Cserehát Region," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 12(02), pages 75-86.
• István Piskóti & Katalin Nagy, 2016. "Route-Based Tourism Product Development as a Tool for Social Innovation: History Valley in the Cserehát Region," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 12(si), pages 75-86.
• Dolgikh Uliana O., 2016. "The Development Of Creative Brand Of The City (On An Example Of Tomsk)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, August.
• Efimova D.M. & Meshkov A.A. & Musatov B.V. & Evseeva D., 2016. "A Study Of Youth Values And Consumer Preferences," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, August.
• Ermakov Yuri & Ermakova Mariya, 2016. "Guerrilla Marketing In Russia (Personal Sales)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, August.
• Chirkova Elena, 2016. "Art Criticism And Analysis As Factors Affecting Artwork Pricing," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, October.
• Dolgikh Uliana O., 2016. "Architecture Construction Brand Whole," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, October.
• Ermakov Yuri & Starobinskaya Nadegda M., 2016. "Advertising As Part Of Complex Marketing Communications University," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, October.
• Francisca Cecilia Encinas Orozco & Judith Cavazos Arroyo, 2016. "Validation of the scale of citizen behavior of consumers of education services," Contaduría y Administración, Accounting and Management, vol. 61(4), pages 649-665, Octubre-D.
• Jean-Pierre H. Dubé & Zheng Fang & Nathan Fong & Xueming Luo, 2016. "Competitive Price Targeting with Smartphone Coupons," NBER Working Papers 22067, National Bureau of Economic Research, Inc.
• Jing Cai & Changcheng Song, 2016. "Do Disaster Experience and Knowledge Affect Insurance Take-up Decisions?," NBER Working Papers 22403, National Bureau of Economic Research, Inc.
• Bart J. Bronnenberg & Jean-Pierre H. Dubé, 2016. "The Formation of Consumer Brand Preferences," NBER Working Papers 22691, National Bureau of Economic Research, Inc.
• Dilyana Yaneva, 2016. "Corporate Image - A Factor For Company Development," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 4(2), pages 248-255.
• Savica Dimitrieska & Aleksandra Stankovska, 2016. "Profitability Of Children’S Market," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 4(2), pages 256-267.
• Zemin(Zachary) Zhong, 2016. "Targeted Search and Platform Design," Working Papers 16-03, NET Institute.
• Daniel Goetz, 2016. "Broadband Mergers and Dynamic Bargaining: An Application to Netflix," Working Papers 16-07, NET Institute.
• Ron Berman & Zsolt Katona, 2016. "The Impact of Curation Algorithms on Social Network Content Quality and Structure," Working Papers 16-08, NET Institute.
• Xiao Liu & Dokyun Lee & Kannan Srinivasan, 2016. "The Effect of Word of Mouth on Sales: New Answers from the Comprehensive Consumer Journey Data," Working Papers 16-09, NET Institute.
• Yong Chao & Lin Liu & Dongyuan Zhan, 2016. "Vertical Probabilistic Selling under Competition: the Role of Consumer Anticipated Regret," Working Papers 16-14, NET Institute.
• Dragos DUCA, 2016. "Opportunities Of Application Of Marketing Strategies In Domestic Enterprises," ECONOMY AND SOCIOLOGY: Theoretical and Scientifical Journal, Socionet;Complexul Editorial "INCE", issue 2, pages 84-91.
• Erdem, Tülin & Swait, Joffre, 2016. "The Information-Economics Perspective on Brand Equity," Foundations and Trends(R) in Marketing, now publishers, vol. 10(1), pages 1-59, August.
• Haruvy, Ernan, 2016. "Experimental Economics in Marketing," Foundations and Trends(R) in Marketing, now publishers, vol. 9(4), pages 267-336, August.
• Lim, Stanley Frederick W. T. & Rabinovich, Elliot & Rogers, Dale S. & Lasester, Timothy M., 2016. "Last-mile Supply Network Distribution in Omni-Channel Retailing: A Configuration-Based Typology," Foundations and Trends(R) in Technology, Information and Operations Management, now publishers, vol. 10(1), pages 1-87, November.
• Pencho Ivanov, 2016. "Economic Interests - the Argument of Marketing Management," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 119-125, March.
• Hristo Katrandjiev, 2016. "Ecological Marketing, Green Marketing, Sustainable Marketing: Synonyms or an Evolution of Ideas?," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 71-82, March.
• Elena Kostadinova, 2016. "Sustainable Consumer Behavior: Literature Overview," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 224-234, June.
• Liliya Lozanova, 2016. "To Extend or Not to Extend: Advantages and Disadvantages of Brand Extension Strategy," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 500-514, December.
• Hristo Katrandzhiev, 2016. "Genesis and Evolution of Marketing as a Scientific Discipline: Analysis via Google’s tool Ngram Viewer," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 110-119, April.
• Gheorghe Orzan & Ioana Burghelea & Luana Diana Stupu & Andreea Larisa Boboc, 2016. "The Impact Of Social Media Conversations On Brand Image Of Cloud Computing Providers," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1002-1010, July.
• Nicolae Alexandru Tiberiu Pop & Monica Zottu-Z, 2016. "Brand Significance In The Marketing Of Luxury Watchmaking. Qualitative Research On The Bucharest Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1011-1020, July.
• Laurentiu Florentin Stoenica & Calin Petrica Veghes, 2016. "Determinants Of The Demand For Educational Services Offered By The Military Higher Education Institutions," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1021-1029, July.
• luminita bodea, 2016. "The Effects Of Marketing Capabilities On Firm’S Performance," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 476-484, July.
• Olimpia Ban & Versavia Ancusa, 2016. "Analysis Of Social Validation Behaviour On Travel Online Reviews Websites," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 561-571, July.
• Harun Gumus & Vedat Bal, 2016. "Analysis Of The Effect Of Quality Components Of Web 2.0 Enabled E-Commerce Websites On Electronic Word-Of-Mouth Marketing (Ewom) And On Customer Loyalty," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 979-986, July.
• Marcela Sefora Nemteanu & Teodora Mihaela Tarcza, 2016. "Volunteers Trust In Organizational Mission, Leadership And Activities Effieciency," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 995-1001, July.
• Ban Olimpia & Ancusa Versavia, 2016. "Evaluation Credibility Of Opinions On A Travel Tourism Website," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 305-312, December.
• Iancu Ioana Ancuta & Stanciu Ionut Dorin, 2016. "Online Promotion Of Financial Investment Services Companies," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 575-581, December.
• mudura mariana lioara & berinde mihai, 2016. "The Marketing Of The Structures Of Social Economy In The European States," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 582-587, December.
• Popa Adela Laura & Tarca Naiana Nicoleta & Sasu Dinu Vlad, 2016. "An Experiment On Using Online Marketing Tools For Promoting Higher Education Services," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 588-593, December.
• Tarcza Teodora Mihaela & Rosca Remus Dorel, 2016. "A Comparative Analisys On The Traditional Food Products In Eu," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 594-603, December.
• Costas Arkolakis, 2016. "A Unified Theory of Firm Selection and Growth," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 131(1), pages 89-155.
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• Pedro Bordalo & Nicola Gennaioli & Andrei Shleifer, 2016. "Competition for Attention," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 83(2), pages 481-513.
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• Codru?a Adina Bãltescu & Dana Bo?cor, 2016. "The Development of Boutique Hotels in Bra?ov City," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 274-278, July.
• Cristi Berea, 2016. "Neuro-Linguistic Programming Principles in Negotiations," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 279-283, July.
• Cãtãlin Grãdinaru & Sorin-George Toma & Paul Marinescu, 2016. "Marketing Mix in Services," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 311-314, July.
• Ion Danut Juganaru & Mariana Juganaru, 2016. "Traditional and Current Aspects Regarding Fairs and Exhibitions Organized by Constanta Chamber of Commerce," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 325-330, July.
• Mariana Juganaru & Ion Danut Juganaru, 2016. "Historical Traces and Contemporary Approaches regarding Fairs and Exhibitions, as complex Instruments in Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 331-335, July.
• Andreea-Daniela Moraru, 2016. "Challenges of Hotel Branding. An Overview of the Romanian Seaside Hotel Industry," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 336-340, July.
• Silvia Muhcina & Veronica Popovici, 2016. "Few Considerations On Brand Loyalty and Equity," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 341-344, July.
• Nicoleta Andreea Neac?u & Anca Madar, 2016. "Design and Aesthetics on Organic Cosmetics Market Case Study: Face Creams," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 355-360, July.
• Raluca-Mihaela Sandu, 2016. "Organic Agriculture in the World, European Union and Romania between 2010 -2014," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 403-408, July.
• Dana BoÈ™cor & CodruÈ›a Adina Băltescu, 2016. "The Assessment of Restaurants’ Authenticity from the Perspective of Young Population," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 302-305, February.
• Camelia Budac, 2016. "Theoretical Approaches on Successful Email Marketing Campaigns," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 306-311, February.
• Gabriel Dinu & Loredana Dinu, 2016. "The Influence of Emag Image Brand Among Resita's Online Consumers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 318-322, February.
• Silvia Muhcina & Veronica Popovici, 2016. "Few Aspects Regarding the Promotional Tools Used in the Marketing Activity of Publishing Houses," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 345-349, February.
• Nicoleta Andreea NeacÅŸu & Simona Bălăşescu, 2016. "Policies and Strategies Quality Courier Services Market Case Study DHL," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 355-360, February.
• Andreea-Daniela Moraru & Silvia Ghita-Mitrescu, 2016. "The Romanian Banking System –Key Dimensions and Visibility of CSR Practices," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 559-564, February.
• Vicente Rodríguez & Cristina Olarte-Pascual & Manuela Saco, 2016. "Aplicación de geomarketing en la optimización de una red de puntos de venta," DOCFRADIS Working Papers 1602, Catedra Fundación Ramón Areces de Distribución Comercial, revised May 2016.
• Andrea Pérez & Mª del Mar García de los Salmones, 2016. "Entender la intención de compra de los productos de comercio justo a partir de la orientación social de los consumidores y sus percepciones sobre organizaciones comercializadoras, productos y marca," DOCFRADIS Working Papers 1604, Catedra Fundación Ramón Areces de Distribución Comercial, revised Nov 2016.
• Josep-Francesc Valls Giménez & Antoni Parera Olm & Itziar Labairu-Trenchs, 2016. "El rol de la hospitalidad en la experiencia turística," DOCFRADIS Working Papers 1606, Catedra Fundación Ramón Areces de Distribución Comercial, revised Dec 2016.
• Ortigosa Hernández, Mauricio & Gil Lafuente, Anna María, 2016. "Metodología para elaborar leyes de posibilidad de retirada del cliente: una aplicación al sector del vestido || A Methodology to Elaborate Laws of Possibilities in the Retreat of a Client: An Applicat," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 22(1), pages 139-163, December.
• Domínguez Sandoval, Stella Isabel, 2016. "Procedimiento para la formulación de constructos en mercadeo // Developing Measures of Marketing Constructs," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 22(1), pages 164-189, December.
• Arboleda, Ana M. & Alonso, Julio C., 2016. "Estimación de un modelo econométrico para determinar el efecto de acciones de marketing en ventas de productos de cuidado personal en Colombia || Panel Analysis to Determine the Effect of Marketing Ac," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 22(1), pages 230-249, December.
• Hougaard, Jens Leth & Moreno-Ternero, Juan D. & Tvede, Mich & Østerdal, Lars Peter, 2017. "Sharing the proceeds from a hierarchical venture," Games and Economic Behavior, Elsevier, vol. 102(C), pages 98-110.
  • Hougaard, J. & Moreno-Ternero, J. & Tvede, M. & Osterdal, L., 2015. "Sharing the proceeds from a hierarchical venture," LIDAM Discussion Papers CORE 2015031, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
  • Jens L. Hougaard & Juan D. Moreno-Ternero & Mich Tvede & Lars P. Osterdal, 2016. "Sharing the proceeds from a hierarchical venture," Working Papers 16.14, Universidad Pablo de Olavide, Department of Economics.
  • Hougaard, Jens Leth & Moreno-Ternero, Juan D. & Tvede, Mich & Østerdal, Lars Peter, 2015. "Sharing the proceeds from a hierarchical venture," Discussion Papers on Economics 2/2015, University of Southern Denmark, Department of Economics.
  • Jens Leth HOUGAARD & Juan D. MORENO-TERNERO & Mich TVEDE & Lars Peter OSTERDAL, 2017. "Sharing the proceeds from a hierarchical venture," LIDAM Reprints CORE 2828, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
• Alexander Kihm & Colin Vance, 2016. "The determinants of equity transmission between the new and used car markets: a hedonic analysis," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 67(10), pages 1250-1258, October.
  • Kihm, Alex & Vance, Colin, 2014. "The Determinants of Equity Transmission Between the New and Used Car Markets – A Hedonic Analysis," Ruhr Economic Papers 521, RWI - Leibniz-Institut für Wirtschaftsforschung, Ruhr-University Bochum, TU Dortmund University, University of Duisburg-Essen.
• Mohammad Fahmi Al-Zyoud, 2016. "Determinants of emotional regulation among marketing staff in the Jordanian banking sector," Business and Economic Horizons (BEH), Prague Development Center, vol. 12(4), pages 186-198, December.
• Ronalds Skulme & Valerijs Praude, 2016. "Social Media Evaluation Metrics," Oeconomia Copernicana, Institute of Economic Research, vol. 7(1), pages 131-142, March.
• Danuta Szwajca, 2016. "Corporate Reputation And Customer Loyalty As The Measures Of Competitive Enterprise Position – Empirical Analyses On The Example Of Polish Banking Sector," Oeconomia Copernicana, Institute of Economic Research, vol. 7(1), pages 91-106, March.
• K. Patrick & A. Ladipo & Solomon A. Agada, 2016. "The Effects of Brand Perception in the Purchase of “Made in Italy” and “Made in China” Fashion Products in Nigeria," Economics and Management Research Projects: An International Journal, Open Access International Journals, vol. 6(1), pages 1-8, December.
• Andrey Kataev, 2016. "Актуальные функциональные задачи маркетинговой товарной политики [Электронный ресурс] : монография / А. В. Катаев ; Харьков. гуманит. ун-т «Народная украинская академия». – Электрон. текст. дан. – Хар," ИЦ "Диалог" - учебная и научная литература. PC "Dialog" - Educational and Scientific Books, Publishing Center "Dialog", number 3, February.
• Yevheniia Yefimova, 2016. "Актуальність Асортиментної Політики У Сучасному Управлінні Підприємством Роздрібної Торгівлі [Actuality of assortment policy in the modern management of retail business enterprise]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 2(7(12)), pages 3.1-3.14, July.
• Kiril Kudenko, 2016. "Методи Формування Та Реалізації Асортиментної Політики Підприємств Роздрібної Торгівлі [Methods of forming and realization of assortment policy of retail business enterprises]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 2(7(12)), pages 3.15-3.37, July.
• Vagina Julia & Kartava Maria, 2016. "Сучасні Елементи Іміджу Підприємства Роздрібної Торгівлі [Modern elements of retail enterprise image]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 2(8(13)), pages 3.1-3.6, August.
• Kataev Andrey, 2016. "Релевантність Комунікацій На Місцях Продажу У Сучасній Концепції Мерчандайзингу [Relevance of communications at sale points in the modern concept of merchandising]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 2(8(13)), pages 3.7-3.3.14, August.
• Shymko Vlada, 2016. "Ідентифікація Релевантних Чинників Розвитку Молокопереробних Підприємств Київської Області [Identification of Relevant Factors of Dairy Enterprises of Kyiv Region]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 2(12(17)), pages 6.32-6.38, December.
• Gasimova Margarita, 2016. "Дослідження Факторів, Що Впливають На Споживчий Вибір [The Study of the Factors, Affecting Consumer Choice]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 2(12(17)), pages 6.39-6.43, December.
• Elasrag, Hussein, 2016. "Halal Industry : Key Challenges and Opportunities," MPRA Paper 69631, University Library of Munich, Germany.
• Wakamatsu, Hiroki & Miyata, Tsutom & Kamiyama, Ryutaro, 2016. "An Analysis of Introducing Unspawned Oysters in Japan Using a Contingent Valuation Method and Analytic Hierarchy Process," MPRA Paper 69680, University Library of Munich, Germany.
• Peschel, Anne & Grebitus, Carola & Steiner, Bodo & Veeman, Michele, 2016. "How does consumer knowledge affect environmentally sustainable choices? Evidence from a cross-country latent class analysis of food labels," MPRA Paper 69864, University Library of Munich, Germany.
• Wei Yan & Youwei Li & Ying Wu & Mark Palmer, 2016. "A Rising E-Channel Tide Lifts All Boats? The Impact of Manufacturer Multichannel Encroachment on Traditional Selling and Leasing," Discrete Dynamics in Nature and Society, Hindawi, vol. 2016, pages 1-18, June.
  • Yan, Wei & Li, Youwei & Wu, Ying & Palmer, Mark, 2016. "A rising e-channel tide lifts all boats? The impact of manufacturer multi-channel encroachment on traditional selling and leasing," MPRA Paper 70747, University Library of Munich, Germany.
• Medvedev, Evgeny, 2016. "Обмен Маркетологами Как Фактор Успеха Российских Предприятий На Мировом Рынке [Exchange marketers as a factor in the success of Russian companies in the world market]," MPRA Paper 71059, University Library of Munich, Germany.
• Abramovich, Albina, 2016. "Ценообразование Жилой Недвижимости В Г. Омске [Pricing residential real estate in the city of Оmsk]," MPRA Paper 71140, University Library of Munich, Germany.
• Kharchenko, Alina, 2016. "Ребрендинг, Как Одна Из Стратегий Маркетинга [Re-branding as one of the marketing strategies]," MPRA Paper 71159, University Library of Munich, Germany.
• Egorova, Veronika, 2016. "Особенности И Эффективные Методы Партизанского Маркетинга [Features and effective methods of guerrilla marketing]," MPRA Paper 71161, University Library of Munich, Germany.
• Kharchenko, Alina, 2016. "Ребрендинг, Как Одна Из Стратегий Маркетинга [Re-branding as one of the marketing strategies]," MPRA Paper 71169, University Library of Munich, Germany.
• Pinachyan, Varsenik, 2016. "Фримиум, Как Один Из Способов Продвижения Товара Или Услуги В Рыночных Условиях [Freemium, as a way of promoting a product or service to market conditions]," MPRA Paper 71179, University Library of Munich, Germany.
• Andreas C. Drichoutis & Stathis Klonaris & Georgia Papoutsi, 2016. "Do good things come in small packages? Willingness to pay for pomegranate wine and bottle size effects," Working Papers 2016-2, Agricultural University of Athens, Department Of Agricultural Economics.
  • Drichoutis, Andreas C. & Klonaris, Stathis & Papoutsi, Georgia, 2016. "Do good things come in small packages? Willingness to pay for pomegranate wine and bottle size effects," MPRA Paper 72748, University Library of Munich, Germany.
• Sorizo, Reena Beth & Densing, Filjhon & Tura, Regine & Balacy, Garnette Mae, 2016. "Characterizing Life Insurance Marketing: Clients' Perspectives," MPRA Paper 74941, University Library of Munich, Germany, revised 17 Nov 2016.
• Greiff, Matthias & Egbert, Henrik, 2016. "The Pay-What-You-Want Game and Laboratory Experiments," MPRA Paper 75222, University Library of Munich, Germany.
• Khan, Amber Yamin & Karim, Emadul & Abbas, Omair, 2016. "Identifying the Factors affecting the customer’s Buying Behavior: A case study of Men’s cosmetic Market in Karachi, Pakistan," MPRA Paper 75569, University Library of Munich, Germany, revised 15 Jun 2016.
• Revilla Hernández, Mercedes & Santana Talavera, Agustín & Parra López, Eduardo, 2016. "Effects of co-creation in a tourism destination brand image through twitter," MPRA Paper 77595, University Library of Munich, Germany, revised 21 Nov 2016.
• Metali, Dr, 2016. "اتجاهات المستهلكين الجزائريين نحو التسوق عبر الانترنت: دراسة ميدانية [The Attitude of the Algerian Consumers Toward Internet Shopping: An Empirical Study]," MPRA Paper 77675, University Library of Munich, Germany.
• Goslar, Alex, 2016. "Marketing Inspired Branding," MPRA Paper 84153, University Library of Munich, Germany.
• Goslar, Alex, 2016. "Marketing Communication," MPRA Paper 85185, University Library of Munich, Germany.
• Chatzigeorgiou, Chryssoula & Christou, Evangelos, 2016. "Destination branding and visitor brand loyalty: Evidence from mature tourism destinations in Greece," MPRA Paper 93897, University Library of Munich, Germany.
• David Schüller & Jan Pekárek, 2016. "Market Attractiveness Classification of European Union Countries for Establishing Logistics Centres," Acta Oeconomica Pragensia, Prague University of Economics and Business, vol. 2016(5), pages 3-13.
• Ly Thi Minh Pham & Hong Nga Do & Tuan Minh Phung, 2016. "The Effect of Brand Equity and Perceived Value on Customer Revisit Intention: A Study in Quick-Service Restaurants in Vietnam," Acta Oeconomica Pragensia, Prague University of Economics and Business, vol. 2016(5), pages 14-30.
• Radek Tahal & Václav Stříteský, 2016. "Target Audience of Live Opera Transmissions to Cinema Theatres from the Marketing Point of View," Central European Business Review, Prague University of Economics and Business, vol. 2016(1), pages 29-36.
• Andrea Escobar, 2016. "The Impact of the Digital Revolution in the Development of Market and Communication Strategies for the Luxury Sector (Fashion Luxury)," Central European Business Review, Prague University of Economics and Business, vol. 2016(2), pages 17-36.
• Jean-Paul Rodrigue & Petr Kolář, 2016. "Port Regionalization and Landlocked Hinterland: The Czech Republic," Central European Business Review, Prague University of Economics and Business, vol. 2016(3), pages 69-77.
• Grzegorz Hajduk, 2016. "Specifics and Features of Outsourcing Marketing Communications Activity," Central European Business Review, Prague University of Economics and Business, vol. 2016(3), pages 78-87.
• Petr Král & Martin Machek & Tomáš Karel, 2016. "Comparative Advertising in the Czech Republic: An Empirical Study," Central European Business Review, Prague University of Economics and Business, vol. 2016(4), pages 34-46.
• Jitka Novotová & Jozefina Simová & Jitka Vávrová, 2016. "Online communication about accommodation facilities during the collection of customer feedback," Ekonomika a Management, Prague University of Economics and Business, vol. 2016(3).
• Pavlína Pawlasová, 2016. "Comparison of indicators affecting satisfaction with online group-buying purchases of Generation Y customers in the Czech Republic and Canada," Ekonomika a Management, Prague University of Economics and Business, vol. 2016(3).
• Marta Grossmanová & Pavol Kita & Marta Žambochová, 2016. "Segmentation of Consumers in the Context of their Space Behaviour: Case Study of Bratislava," Prague Economic Papers, Prague University of Economics and Business, vol. 2016(2), pages 189-202.
• Aleksandar Grubor & Nikola Milićević & Nenad Djokic, 2016. "The Effect of Inventory Level on Product Availability and Sale," Prague Economic Papers, Prague University of Economics and Business, vol. 2016(2), pages 221-233.

2015

• Baillon, A., 2015. "Subjective Truths," ERIM Inaugural Address Series Research in Management EIA-2015-063-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam..
• Tomas Sadilek, 2015. "Utilization of Customer Satisfaction Measurement in Czech Tourism," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 81-96.
• Mira Rakic, Beba Rakic, 2015. "Viral Marketing," Ekonomika, Journal for Economic Theory and Practice and Social Issues 2014-04, „Ekonomika“ Society of Economists, Niš (Serbia).
• Samuel PD Anantadjaya, Irma M. Nawangwulan, Ignatia Andari Pramesty, Grace Aditya Gunawan, 2015. "Measuring Customers’ Intimacy: Evidence From Indonesian Service-Based Companies," Ekonomika, Journal for Economic Theory and Practice and Social Issues 2015-02, „Ekonomika“ Society of Economists, Niš (Serbia).
• Andriela Vitiæ-Æetkoviæ, Bojan Krstic, Ivona Jovanoviæ, 2015. "Improving The Tourist Destination Image With Intangible Cultural Heritage: Montenegro As A Case Study," Ekonomika, Journal for Economic Theory and Practice and Social Issues 2015-02, „Ekonomika“ Society of Economists, Niš (Serbia).
• Sonja Petrov, Vesna Zubac, Miroslav Milojeviæ, 2015. "Social Networks As Marketing Channels," Ekonomika, Journal for Economic Theory and Practice and Social Issues 2015-02, „Ekonomika“ Society of Economists, Niš (Serbia).
• Valeria Arina MIRCEA, 2015. "Brand Loyalty, the Main Challenge for the Banks. The Impact on Brand Loyalty of Consumers," Economics of Sustainable Development.The Economic Impact of Climate Change. - Working papers 06, Ecological University of Bucharest, Department of Economics.
• Luis Enrique IBARRA MORALES & Jesús VELÁZQUEZ & Lourdes PARTIDA & Cinthia FRANCO, 2015. "Quality Service and Its Relation With Global Satisfaction in Fast Food Consumers. A Case Study," Expert Journal of Business and Management, Sprint Investify, vol. 3(2), pages 119-128.
• Youcef SOUAR & Keltouma MAHI & Imane AMEUR, 2015. "The Impact of Marketing Mix Elements on Customer Loyalty for an Algerian Telecommunication Company," Expert Journal of Marketing, Sprint Investify, vol. 3(1), pages 1-10.
• Hui-Hsin HUANG, 2015. "The Probability Model of Expectation Disconfirmation Process," Expert Journal of Marketing, Sprint Investify, vol. 3(1), pages 11-16.
• Simona VINEREAN & Alin OPREANA & Iuliana CETINA & Luigi DUMITRESCU, 2015. "Relationships among Hedonic and Utilitarian Factors and Exogenous and Endogenous Influences of Consumer Behavior in Tourism," Expert Journal of Marketing, Sprint Investify, vol. 3(1), pages 17-28.
• Alin OPREANA & Simona VINEREAN, 2015. "A New Development in Online Marketing: Introducing Digital Inbound Marketing," Expert Journal of Marketing, Sprint Investify, vol. 3(1), pages 29-34.
• Simona VINEREAN & Alin OPREANA, 2015. "Consumer Engagement in Online Settings: Conceptualization and Validation of Measurement Scales," Expert Journal of Marketing, Sprint Investify, vol. 3(2), pages 35-50.
• Mark ANDERSON & Peter MARTINS DA SILVA, 2015. "Evaluations of Co-Brands: A Two-Country Comparison," Expert Journal of Marketing, Sprint Investify, vol. 3(2), pages 51-61.
• Mahmoud ABDEL HAMID SALEH & Abdulrahman ALTHONAYAN & Ayman ALHABIB & Essa ALRASHEEDI & Ghafar ALQAHTANI, 2015. "Customer Satisfaction and Brand Switching Intention: A Study of Mobile Services in Saudi Arabia," Expert Journal of Marketing, Sprint Investify, vol. 3(2), pages 62-72.
• Silvio Franco & Clara Cicatiello & Emanuele Blasi & Barbara Pancino, 2015. "Le filiere corte auto-organizzate dai consumatori: il modello dei Gruppi di Acquisto Solidale," Economia agro-alimentare, FrancoAngeli Editore, vol. 17(2), pages 33-56.
• Karen L. Orengo-Serra, 2015. "Niche strategy and international growth: Comparing Puerto Rico and Corsica SMEs in the Specialty food industry," Economia agro-alimentare, FrancoAngeli Editore, vol. 17(3), pages 57-88.
• Ludovico Solima & Antonio Minguzzi, 2015. "Innovare il rapporto tra musei, visitatori ed utenti attraverso le relazioni digitali," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, vol. 2015(1), pages 41-61.
• Clara Benevolo & Elena Morchio, 2015. "La qualit? della comunicazione via web per la promozione del turismo nautico," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, vol. 2015(2), pages 291-313.
• Petre Gheorghe BÂRLEA, 2015. "Academic journals of media and communication – between scientific rigor and compromise," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 43-55.
• Daniela ROVENŢA-FRUMUŞANI, 2015. "La co-construction sémio-discursive des thématiques santé en Roumanie postcommuniste," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 56-64.
• Raul Alexandru Hutu, 2015. "Technological Opportunism, Antecedent Of E-Marketing Capabilities," GUT FME Conference Publications, in: Blazej Prusak (ed.),ENTERPRISES IN UNSTABLE ECONOMY, chapter 6, pages 70-76, Faculty of Management and Economics, Gdansk University of Technology.
• Valeria De Bonis & Alessandro Gandolfo, 2015. "Predictors of gambling among university students: the role of gender, sociality and attitudes towards risk," Public Finance Research Papers 11, Istituto di Economia e Finanza, DSGE, Sapienza University of Rome.
• Elisa Monnot & Fanny Reniou & Béatrice Parguel, 2014. "Consumer responses to elimination of overpackaging on private label products," Working Papers halshs-01076408, HAL.
  • Elisa Monnot & Fanny Reniou & Béatrice Parguel, 2015. "Consumer responses to elimination of overpackaging on private label products," Post-Print hal-01123706, HAL.
• Christian Dianoux & Jean-Luc Herrmann & Ridha Chakroun & Sandrine Heitz-Spahn, 2015. "Comparative versus Noncomparative Sales Pitches: Impact on New Product Buying Behaviors and Moderating Role of Buyer-Seller Relationship," Post-Print hal-01370234, HAL.
• Elisa Monnot & Béatrice Parguel & Fanny Reniou, 2015. "Consumer responses to elimination of overpackaging on private label products," Post-Print hal-01644780, HAL.
• Josselin Masson & Philippe Aurier, 2015. "Should It Be Told or Tasted? Impact of Sensory Versus Nonsensory Cues on the Categorization of Low-Alcohol Wines," Post-Print halshs-01288015, HAL.
• Ruben Durante & Paolo Pinotti & Andrea Tesei, 2019. "The Political Legacy of Entertainment TV," American Economic Review, American Economic Association, vol. 109(7), pages 2497-2530, July.
  • Ruben Durante & Paolo Pinotti & Andrea Tesei, 2015. "The Political Legacy of Entertainment TV," Working Papers hal-03459927, HAL.
  • Ruben Durante & Paolo Pinotti & Andrea Tesei, 2015. "The Political Legacy of Entertainment TV," SciencePo Working papers Main hal-03459927, HAL.
  • Pinotti, Paolo & Tesei, Andrea, 2015. "The Political Legacy of Entertainment TV," CEPR Discussion Papers 10738, C.E.P.R. Discussion Papers.
  • Ruben Durante & Paolo Pinotti & Andrea Tesei, 2015. "The Political Legacy of Entertainment TV," Working Papers 762, Queen Mary University of London, School of Economics and Finance.
  • Ruben Durante & Paolo Pinotti & Andrea Tesei, 2017. "The political legacy of entertainment TV," CEP Discussion Papers dp1475, Centre for Economic Performance, LSE.
• Ruben Durante & Paolo Pinotti & Andrea Tesei, 2019. "The Political Legacy of Entertainment TV," American Economic Review, American Economic Association, vol. 109(7), pages 2497-2530, July.
  • Ruben Durante & Paolo Pinotti & Andrea Tesei, 2015. "The Political Legacy of Entertainment TV," SciencePo Working papers Main hal-03459927, HAL.
  • Ruben Durante & Paolo Pinotti & Andrea Tesei, 2015. "The Political Legacy of Entertainment TV," Working Papers hal-03459927, HAL.
  • Pinotti, Paolo & Tesei, Andrea, 2015. "The Political Legacy of Entertainment TV," CEPR Discussion Papers 10738, C.E.P.R. Discussion Papers.
  • Ruben Durante & Paolo Pinotti & Andrea Tesei, 2015. "The Political Legacy of Entertainment TV," Working Papers 762, Queen Mary University of London, School of Economics and Finance.
  • Ruben Durante & Paolo Pinotti & Andrea Tesei, 2017. "The political legacy of entertainment TV," CEP Discussion Papers dp1475, Centre for Economic Performance, LSE.
• Ruben Durante & Paolo Pinotti & Andrea Tesei, 2019. "The Political Legacy of Entertainment TV," American Economic Review, American Economic Association, vol. 109(7), pages 2497-2530, July.
  • Ruben Durante & Paolo Pinotti & Andrea Tesei, 2015. "The Political Legacy of Entertainment TV," Working Papers 762, Queen Mary University of London, School of Economics and Finance.
  • Ruben Durante & Paolo Pinotti & Andrea Tesei, 2015. "The Political Legacy of Entertainment TV," SciencePo Working papers hal-03459927, HAL.
  • Durante, Ruben & Pinotti, Paolo & Tesei, Andrea, 2015. "The Political Legacy of Entertainment TV," CEPR Discussion Papers 10738, C.E.P.R. Discussion Papers.
  • Ruben Durante & Paolo Pinotti & Andrea Tesei, 2015. "The Political Legacy of Entertainment TV," Sciences Po publications info:hdl:2441/gjf8d7tah8a, Sciences Po.
  • Ruben Durante & Paolo Pinotti & Andrea Tesei, 2015. "The Political Legacy of Entertainment TV," Working Papers 762, Queen Mary University of London, School of Economics and Finance.
  • Ruben Durante & Paolo Pinotti & Andrea Tesei, 2015. "The Political Legacy of Entertainment TV," Working Papers hal-03459927, HAL.
  • Ruben Durante & Paolo Pinotti & Andrea Tesei, 2017. "The political legacy of entertainment TV," CEP Discussion Papers dp1475, Centre for Economic Performance, LSE.
• Lagin, Madelen & Gebert-Persson, Sabine, 2015. "Defining the links between retail price strategies and price tactics," HUI Working Papers 110, HUI Research.
• Mariia I. Okuneva & Dmitriy B. Potapov, 2015. "The Effectiveness of Individual Targeting Through Smartphone Application in Retail: Evidence from Field Experiment," HSE Working papers WP BRP 47/MAN/2015, National Research University Higher School of Economics.
• Olga Novikova & Dmitriy B. Potapov, 2015. "Empirical Analysis of Consumer Purchase Behavior: Interaction between State Dependence and Sensitivity to Marketing-Mix Variables," HSE Working papers WP BRP 48/MAN/2015, National Research University Higher School of Economics.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2015. "Digital Marketing, Digital Disruption, and the New Rules of Digitization," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(1), pages 11-17, March.
• SOCA, Diana, 2015. "The store of tomorrow–a symbiosis between the real and the virtual," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(1), pages 18-22, March.
• PURCAREA, Theodor, 2015. "Marketing as a center of constant improvement and change," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(1), pages 30-39, March.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2015. "Digital marketing, addressability and time, the new currency for CMOs," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(2), pages 15-20, June.
• PURCAREA, Theodor, 2015. "At the confluence of customer knowledge, delivery and engagement forming a challenging evolving delta of marketing, technology and management," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(2), pages 21-29, June.
• RATIU, Monica Paula & PURCAREA, Ioan Matei, 2015. "Digital Tourism on the Way to Digital Marketing Success," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(2), pages 30-37, June.
• PURCAREA, Theodor, 2015. "Rethinking the Business by Ensuring Marketing Transformation," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(3), pages 13-19, September.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2015. "Digital Marketer: Facing Digital Marketing Opportunities," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(3), pages 20-25, September.
• RATIU, Monica Paula & PURCAREA, Ioan Matei, 2015. "Reaching Travelers Through Digital Marketing Channels," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(3), pages 26-31, September.
• HALLIER, Marie Christin, 2015. "Healing by Art within Palliative Therapy-Medicine: A Holistic Case-Study," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(3), pages 32-41, September.
• NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2015. "Marketers, challenged to meeting digital priorities," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(4), pages 07-14, December.
• RATIU, Monica Paula & PURCAREA, Ioan Matei, 2015. "Organizing for digital marketing success in tourism," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(4), pages 22-27, December.
• PURCAREA, Theodor, 2015. "Marketers, challenged to prove their new skills within the context of the actual trends," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(4), pages 28-35, December.
• Roland Strausz, 2015. "Crowdfunding, demand uncertainty, and moral hazard - a mechanism design approach," SFB 649 Discussion Papers SFB649DP2015-036, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
• Ali Ramezani Ghotbabadi & Setareh Feiz & Rohaizat Baharun, 2015. "Service Quality Measurements: A Review," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 5(2), pages 267-286, February.
• Caner Dincer & Banu Dincer, 2015. "Key Factors of Online Customer Satisfaction," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 5(7), pages 97-111, July.
• Suraj Kushe Shekhar, 2015. "Mobile Number Portability and Consumer Behaviour: A Study with Reference to Bharat Sanchar Nigam Limited, India," Hyperion Economic Journal, Faculty of Economic Sciences, Hyperion University of Bucharest, Romania, vol. 3(3), pages 19-23, September.
• Yu-Ling Lin, 2015. "An Explorative Study Of Virtual Trading Games: A Means-End Chain Approach," Business Education and Accreditation, The Institute for Business and Finance Research, vol. 7(1), pages 97-106.
• Francis Petit, 2015. "Creating Executive Mba Program Value Through Deming’S New Economics Principles," Business Education and Accreditation, The Institute for Business and Finance Research, vol. 7(2), pages 59-66.
• Laetitia Pozniak & Perrine Ferauge, 2015. "Determinants Of Internet Corporate Social Responsibility Communication: Evidence From France," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 9(2), pages 53-63.
• Ahmet Bayraktar & Emine Erdogan, 2015. "What Makes Offline Word-Of-Mouth More Influential Than Online Word-Of-Mouth?," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 9(2), pages 95-107.
• Ahmed Tolba & Iman Seoudi & Hakim Meshreki & Mamdouh Shimy, 2015. "Effect Of Justice In Complaint Handling On Customer Loyalty: Evidence From Egypt," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 9(3), pages 1-14.
• Lucinda Parmer & John Dillard, 2015. "The Relationship Between Personality And Consumer Behavior Buying Patterns Within The Automobile Industry," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 8(1), pages 1-13.
• Brad Sago, 2015. "A Comparison Of User Perceptions And Frequency Of Use Of Social Media To Use Of Social Media," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 8(1), pages 15-29.
• Alexander Nagel & Philipp Sandner, 2015. "Evaluation Of New Generic Top Level Domains From A Brand And A Trademark Perspective," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 8(1), pages 93-112.
• Ahmed Tolba & Iman Seoudi & Hakim Meshriki & Mina AbdelShahid, 2015. "Impact Of Ethical Sales Behavior, Quality And Image On Customer Satisfaction And Loyalty: Evidence From Retail Banking In Egypt," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 8(2), pages 1-18.
• Tanti Handriana & Basu Swastha Dharmmesta & Bernardinus Maria Purwanto, 2015. "The Role Of Relationship Investment In Relationship Marketing In Nonprofit Organizations," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 8(2), pages 53-65.
• José Jesús Merlos García, 2015. "Export Inhibitors In The First Stage Of The Internationalization Process: Evidence From Mexico," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 8(2), pages 67-83.
• Jerrold Van Winter & Marilyn Liebrenz-Himes, 2015. "The Relationship Between Cultural Dimensions And International Vendor Selection Criteria," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 6(1), pages 1-12.
• Luding Tong, 2015. "The Young And The Restless: Grappling With The Young Chinese Consumer Mindset," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 6(2), pages 21-33.
• Enrique Corona Sandoval & Miguel Angel Olivares Urbina, 2015. "Technology And Business Performance: Travel Agency Case," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 6(3), pages 71-79.
• Daniel Paredes Zempual & Roberto Quintana Jaime & Lizeth Alejandra González Martinez & Viridiana Macias Vargas, 2015. "Aqua-Agricultural Production: Creation And Implementation Of A Marketing Plan Produccion Acua-Agricola: Creaciã“N E Implementacion De Un Plan De Mercadeo," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 3(4), pages 99-115.
• Omaira Cecilia Martinez Moreno & Jose Gabriel Ruiz Andrade & Ma. Cruz Lozano Ramirez & Ricardo Verjan Quinones, 2015. "Consumer Behaviour In Internet Under The Social Psychological Model Of Veblen, El Comportamiento Del Consumidor En Internet Bajo El Modelo Psicolã“Gico Social De Veblen," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 3(5), pages 101-112.
• Martin Romero Castillo, 2015. "Elements Determinants Of Urban Dynamics In Local Economic Development: The Case Of The Malls In Leon, Guanajuato, Mexico, Elementos Determinantes De La Dinamica Urbana En El Desarrollo Economico Local," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 3(5), pages 15-27.
• Cristobal Fernandez Robin & Jorge Cea Valencia & Paulina Santander & Roberto Melo Orrego, 2015. "Special Interest Tourism: Market Research Of Motivation From A Customer, Turismo De Intereses Especiales: Investigacion De Mercado Sobre Las Motivaciones Desde La Perspectiva Del Cliente," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 8(1), pages 51-68.
• Luis Enrique Ibarra Morales & Emma Vanessa Casas Medina & Erika Olivas Valdez & Karla Maria Barraza Martínez, 2015. "Sustainable Marketing As Global Positioning Strategy In The Mexican Franchise Operating In The City Of Hermosillo, Sonora,El Marketing Sustentable Como Estrategia De Posicionamiento Global En Las Fran," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 8(1), pages 93-109.
• Carmen Elisa Lerma Cruz, 2015. "Analysis Of The Marketing Experience Strategies Implemented By Chothing Brands In Two Shopping Center In Cali City, Analisis De Las Estrategias De Mercadeo De La Experiencia Implementadas Por Marcas D," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 8(6), pages 107-119.
• Hector Hugo Perez Villarreal & Mario Alberto Lagunes Perez & Sofia Elba Vazquez Herrera & Jesus Igor Heberto Barahona Torres, 2015. "Perceptions Of Customerâ´S Satisfaction In Financial Institutions: Evidence At Puebla, Mexico, Las Percepciones De La Satisfaccion Del Cliente En Las Entidades Financieras: Evidencia De Puebla, Mexico," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 8(6), pages 29-38.
• Ana Milena Alvarez Cano, 2015. "Measurement Of Perceived Quality Spectator Sports Events: Proposed Methodology, Medicion De La Calidad Percibida De Los Espectadores En Los Eventos Deportivos: Propuesta Metodologica," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 8(7), pages 13-27.
• Daniel Adrian GARDAN & Diana CRACIUNAS & Iuliana Petronela GARDAN & Madalina MILITARU, 2015. "Healthcare Staff Motivation Effects on Healthcare Services Consumers Behaviour," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 2(1), pages 104-111, December.
• Viorica JELEV, 2015. "Innovation in Communication into a Digital World," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 2(1), pages 172-179, December.
• Fehmi AZEMI & Krenar BINAKU, 2015. "Examining the Impact of Trust, Satisfaction and Service Qualityon Consumer E-Loyalty," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 2(1), pages 5-13, December.
• Miranda González, Francisco Javier & Rubio Lacoba, Sergio & Chamorro Mera, Antonio & Correia Loureiro, Sandra María, 2015. "Determinantes De La Intención De Uso De Facebook En El Proceso De Decisión De Compra / Determining Factors Of The Intended Use Of Facebook In The Purchase Decision Process," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 21(1), pages 26-34.
• Ruizalba Robledo, José Luis & Vallespín Arán; María & Pérez-Aranda, Javier, 2015. "Gestión Del Conocimiento Y Orientación Al Marketing Interno En El Desarrollo De Ventajas Competitivas En El Sector Hotelero / Knowledge Management And Internal Marketing Orientation For The Developmen," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 21(2), pages 84-92.
• Thierry Warin & Nathalie De Marcellis-Warin & William Sanger & Bertrand Nembot & Venus Hosseinali Mirza, 2015. "Corporate reputation and social media: a game theory approach," International Journal of Economics and Business Research, Inderscience Enterprises Ltd, vol. 9(1), pages 1-22.
  • Thierry Warin & Nathalie De Marcellis-Warin & William Sanger & Bertrand Nembot & Venus Hosseinali Mirza, 2013. "Corporate Reputation and Social Media: A Game Theory Approach," CIRANO Working Papers 2013s-18, CIRANO.
• Gardan Daniel Adrian & Gardan(GEANGU) Iuliana Petronela, 2015. "The importance of managerial communication in substantiation of medical services organisations marketing communication," Impact of Socio-economic and Technological Transformations at National, European and International Level (ISETT), Institute for World Economy, Romanian Academy, vol. 6.
• Bîja Suzana Monica, 2015. "A New Approach in State-Citizen Dyad," Impact of Socio-economic and Technological Transformations at National, European and International Level (ISETT), Institute for World Economy, Romanian Academy, vol. 6.
• Bîja Suzana Monica, 2015. "A new approach in state-citizen dyad," Impact of Socio-economic and Technological Transformations at National, European and International Level (ISETT), Institute for World Economy, Romanian Academy, vol. 6.
• Bija Suzana Monica, 2015. "From customer relationship management, to interaction platform between state and citizens," Impact of Socio-economic and Technological Transformations at National, European and International Level (ISETT), Institute for World Economy, Romanian Academy, vol. 7.
• Gardan(GEANGU) Iuliana Petronela & Gardan Daniel Adrian, 2015. "Romanian dental healthcare services staff motivation aimed at customers’ consumption habits modification," Impact of Socio-economic and Technological Transformations at National, European and International Level (ISETT), Institute for World Economy, Romanian Academy, vol. 7.
• Miloslava Chovancová & Christian Nedu Osakwe & Benson U. Ogbonna, 2015. "Building Strong Customer Relationships through Brand Orientation in Small Service Firms: An Empirical Investigation," Croatian Economic Survey, The Institute of Economics, Zagreb, vol. 17(1), pages 111-138, June.
• Semra DOĞAN & B.Zafer ERDOĞAN, 2015. "Güven, Memnuniyet, Alternatiflerin Çekiciliği ve Değişime Direnç Değişkenlerinin Tutumsal ve Davranışsal Marka Bağlılığı Üzerindeki Etkilerinin Türk GSM Sektöründe Karşılaştırılması," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 30(346), pages 37-64.
• Volkan YENİARAS & Halil KIYMAZ, 2015. "Subjective Life Expectancy, Materialistic Values and Saving: A Cross-National Perspective," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 30(352), pages 09-30.
• Karishma Kavita Devi & Gurmeet Singh & Rafia Naz & Kim-Shyan Fam, 2015. "Cross-Cultural Food Consumption Behavior of Consumers in Fiji," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 14(1), pages 105-126, June.
• Katharina Maria Hofer, 2015. "How Do Austrian Small and Medium-Sized Service Enterprises Internationalize? Entry Strategies into the Emerging Markets of Central and Eastern Europe and the Role of Relationships," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 14(1), pages 23-42, June.
• Noel Murray & Ajay Manrai & Lalita Manrai, 2015. "Deconstructing Financial Services Advertising in the Run Up to the Great Recession: The Case of the Live Richly Campaign," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 14(1), pages 7-22, June.
• Chien-Wen Chen, 2015. "The Effect of Technological and Psychological Factors on Users' Intentions to Continually Read e-Books," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 14(2), pages 195-220, December.
• Adrian IONESCU & Cornel IONESCU, 2015. "The relationship between the innovation orientation and organizations’ performance in Romania," Romanian Journal of Economics, Institute of National Economy, vol. 40(1(49)), pages 299-312, june.
• Ivona STOICA, 2015. "The regional consumption credit. Trends, structures and territorial relevance," Romanian Journal of Economics, Institute of National Economy, vol. 41(2(50)), pages 282-296, december.
• Ramesh Babu Kakumanu & Dr. V. Israel Raju & Dr. A. Kishore Kumar, 2015. "Impact of Family Sentiments on Indian Woman and Their Buying Behaviour," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 10(1), pages 74-85, April.
• Dr. Rakesh Kumar, 2015. "Impact of Promotional Activities, After Sale Services, Mileage and Resale Value on the Purchase Decision - A Consumer Behaviour Study in Automobile Industry," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 10(1), pages 86-95, April.
• Norizan Mat Saad & Siti Hasnah Hassan & Liew Mei Shya, 2015. "Revisiting the relationship between internal marketing and external marketing:The role of customer orientation," Journal of Developing Areas, Tennessee State University, College of Business, vol. 49(3), pages 249-262, July-Sepe.
• Nik Mohd Hazrul Nik Hashim & Ameet Pandit & Syed Shah Alam & Rosli Abdul Manan, 2015. "Why resist? examining the impact of technological Advancement and perceived usefulness on Malaysians’ switching intentions: The moderators," Journal of Developing Areas, Tennessee State University, College of Business, vol. 49(3), pages 65-80, July-Sepe.
• Teck Ming Tan & Hishamuddin Ismail & Rasiah Devinaga, 2015. "Malaysian Fast Food Brand Equity," Journal of Developing Areas, Tennessee State University, College of Business, vol. 49(5), pages 53-65, Special I.
• Sana Azar & Shamila Nabi Khan & Junaid Shavaid, 2015. "Familiarity with Online retailing," Journal of Developing Areas, Tennessee State University, College of Business, vol. 49(6), pages 133-144, Special I.
• Aliya Bushra*, 2015. "Consumer culture and post-purchase behavior," Journal of Developing Areas, Tennessee State University, College of Business, vol. 49(6), pages 15-24, Special I.
• Claudia BOBALCA, 2015. "The Loyal Customers’ Perception Regarding The Online Buying Process," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 7(2), pages 241-255, August.
• Randall Lewis & Dan Nguyen, 2015. "Display advertising’s competitive spillovers to consumer search," Quantitative Marketing and Economics (QME), Springer, vol. 13(2), pages 93-115, June.
  • Randall Lewis & Dan Nguyen, 2015. "Display advertising’s competitive spillovers to consumer search," Quantitative Marketing and Economics (QME), Springer, vol. 13(2), pages 93-115, June.
• Anita Rao & Wesley R. Hartmann, 2015. "Quality vs. variety: Trading larger screens for more shows in the era of digital cinema," Quantitative Marketing and Economics (QME), Springer, vol. 13(2), pages 117-134, June.
• Anita Rao & Wesley Hartmann, 2015. "Quality vs. variety: Trading larger screens for more shows in the era of digital cinema," Quantitative Marketing and Economics (QME), Springer, vol. 13(2), pages 117-134, June.
• Randall Lewis & Dan Nguyen, 2015. "Display advertising’s competitive spillovers to consumer search," Quantitative Marketing and Economics (QME), Springer, vol. 13(2), pages 93-115, June.
  • Randall Lewis & Dan Nguyen, 2015. "Display advertising’s competitive spillovers to consumer search," Quantitative Marketing and Economics (QME), Springer, vol. 13(2), pages 93-115, June.
• Navdeep S. Sahni, 2015. "Effect of temporal spacing between advertising exposures: Evidence from online field experiments," Quantitative Marketing and Economics (QME), Springer, vol. 13(3), pages 203-247, September.
• Zheyin Gu & Giri Tayi, 2015. "Consumer mending and online retailer fit-uncertainty mitigating strategies," Quantitative Marketing and Economics (QME), Springer, vol. 13(3), pages 251-282, September.
  • Zheyin (Jane) Gu & Giri K. Tayi, 2015. "Consumer mending and online retailer fit-uncertainty mitigating strategies," Quantitative Marketing and Economics (QME), Springer, vol. 13(3), pages 251-282, September.
• Navdeep Sahni, 2015. "Effect of temporal spacing between advertising exposures: Evidence from online field experiments," Quantitative Marketing and Economics (QME), Springer, vol. 13(3), pages 203-247, September.
• Zheyin (Jane) Gu & Giri K. Tayi, 2015. "Consumer mending and online retailer fit-uncertainty mitigating strategies," Quantitative Marketing and Economics (QME), Springer, vol. 13(3), pages 251-282, September.
  • Zheyin Gu & Giri Tayi, 2015. "Consumer mending and online retailer fit-uncertainty mitigating strategies," Quantitative Marketing and Economics (QME), Springer, vol. 13(3), pages 251-282, September.
• Shrihari Sridhar & Srinivasaraghavan Sriram, 2015. "Is online newspaper advertising cannibalizing print advertising?," Quantitative Marketing and Economics (QME), Springer, vol. 13(4), pages 283-318, December.
• Zsolt Katona, 2015. "Democracy in product design: Consumer participation and differentiation strategies," Quantitative Marketing and Economics (QME), Springer, vol. 13(4), pages 359-394, December.
• Shrihari Sridhar & Srinivasaraghavan Sriram, 2015. "Is online newspaper advertising cannibalizing print advertising?," Quantitative Marketing and Economics (QME), Springer, vol. 13(4), pages 283-318, December.
• Zsolt Katona, 2015. "Democracy in product design: Consumer participation and differentiation strategies," Quantitative Marketing and Economics (QME), Springer, vol. 13(4), pages 359-394, December.
• Andreea Ana-Maria Alexe, 2015. "The Relationship between Constituent Power And National Sovereignty. Some Theoretical Considerations," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 7(1), pages 28-32, March.
• Mirela Catalina Turkes, 2015. "Structure Evaluation of Credit to Households from Romania During 2013-2014 Using Anova: Two-Factor with Replication," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 7(2), pages 176-181, June.
• Irina Nicolau & Adina Musetescu & Cristian Stefan Craciun, 2015. "Institutions and Organisms Involved in the Study of Marketing at International Level," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 7(2), pages 96-99, June.
• Mihaela Simona Apostol & Adriana Anca Cristea & Tatiana Corina Dosescu, 2015. "Advertising of Mamaia," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 7(3), pages 119-122, September.
• Mihaela Simona Apostol & Adriana Anca Cristea & Tatiana Corina Dosescu, 2015. "New Pilgrimage Destination in Romania-the Tomb of Father Arsenie Boca at Prislop Monastery," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 7(3), pages 151-153, September.
• Mirela Catalina Turkes, 2015. "Card Payments in Romania – a Slow Transition From Cash to Card," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 7(3), pages 228-238, September.
• Ion Gr. Ionescu, 2015. "Efficient Corporate Strategies for Short and Medium Stages," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 7(4), pages 15-17, December.
• Eleonora Mihaela Constantinescu, 2015. "The internet of things. Between efficiency and privacy," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 7(4), pages 69-71, December.
• Mohammad Abasi Niko & Mohammad Hussein Askarinia & Ali Akbar Khalaf & Ehsan Namdar Joyami, 2015. "Investigating the Effect of the Relationship Marketing Tactics on Customer’s Loyalty," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 1(1), pages 5-21, March.
• Mirela Catalina Turkes, 2015. "The Influence of Strategic Alternatives on the Increasing Level Value of the Term Deposits," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 1(1), pages 82-90, March.
• Sayyed Hassan Mirhosseini Ardakani & Mohammad Shaker Ardakani & Mohammad Fotouhi Ardakani, 2015. "A Study about Customer Satisfaction of e-Service Quality of Point of Sale (POS)," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 1(2), pages 120-131, June.
• Mirela Catalina Turkes, 2015. "The Ratio Evolution Analysis of the Non-Performing Loans Obtained by the Credit Institutions in Romania during the Period 2007-2015," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 1(2), pages 151-159, June.
• Shahnaz Mohammadi & Elham Moshfegh & Ehsan Namdar Joyami, 2015. "Studying the Relationship between Personality Traits of HSE Managers and Burnout. Case Study: Industry Leaders in Karaj Road," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 1(2), pages 56-68, June.
• Srabani Roy Choudhury, 2015. "The Growing Indian Middle Class: Attracting Indian Tourists to Japan," Discussion Paper Series DP2015-13, Research Institute for Economics & Business Administration, Kobe University.
• Andreja Jaklič & Paraskevi Karageorgu, 2015. "Internationalisation at Home: Exploiting the Potential of the Non-nationals' and Expatriates' Community," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 3(4), pages 49-72.
• Ingrida Šmaižienė, 2015. "Children-Engaging Social and Environmental Initiatives as Determinants of Corporate Reputation," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 3(4), pages 89-103.
• Neulinger, Ágnes & Radó, Márta, 2015. "Családi életciklusok szerint eltérő fogyasztási minták elemzése [Analysis of differing consumption patterns according to household life cycles]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(4), pages 415-437.
• Jose G. VARGAS-HERNANDEZ & Rebeca Almanza JIMENEZ, 2015. "Personal Marketing Plan and Its Influence on Employability," Turkish Economic Review, KSP Journals, vol. 2(2), pages 104-110, June.
• Purva Hegde DESAI & M. Fatima DeSOUZA, 2015. "Severity and Controllability of Service Failures as Perceived by Passengers in Airline Industry," Turkish Economic Review, KSP Journals, vol. 2(3), pages 186-195, September.
• Gökhan AYDIN, 2015. "Alexander Brem & Éric Viardot (eds.), Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation," Turkish Economic Review, KSP Journals, vol. 2(3), pages 196-202, September.
• Salih YILDIZ & Emel YILDIZ, 2015. "Service Quality Evaluation of Restaurants Using The Ahp And Topsis Method," Journal of Social and Administrative Sciences, KSP Journals, vol. 2(2), pages 53-61, June.
• Cigdem BAÞFIRINCI & Zuhal ÇÝLÝNGÝR, 2015. "Anthropomorphism and Advertising Effectiveness: Moderating Roles of Product Involvement and The Type of Consumer Need," Journal of Social and Administrative Sciences, KSP Journals, vol. 2(3), pages 108-131, September.
• Tom van Bommel & Cormac O’Dwyer & Tim W. M. Zuidgeest & Fenna H. Poletiek, 2015. "When the reaper becomes a salesman: The influence of terror management on product preferences," Journal of Economic and Financial Studies (JEFS), LAR Center Press, vol. 3(5), pages 33-42, October.
• Betül Çal, 2015. "Reconciliation of Expectancy-Valence and Expectation-Disconfirmation Paradigms in Investment Decisions: Case of Turkish Equity Investors," International Journal of Business and Social Research, LAR Center Press, vol. 5(1), pages 15-32, January.
• Amal R. Karunaratna & Lester W. Johnson, 2015. "Management of Exporter-Overseas Channel Intermediary Relationships," International Journal of Business and Social Research, LAR Center Press, vol. 5(1), pages 33-46, January.
• Birte Balck & Daniel Cracau, 2015. "Empirical analysis of customer motives in the shareconomy: a cross-sectoral comparison," FEMM Working Papers 150002, Otto-von-Guericke University Magdeburg, Faculty of Economics and Management.
• Hosseini Kashkouyieh , Seyyed Mahmoud & Asadi , Gholam Hossein & Hamidizadeh , Mohammad Reza & Moqaddasi , Mohammad, 2015. "Developing a Macro-segmentation Model at Industry Level: Iranian Banking Industry," Journal of Money and Economy, Monetary and Banking Research Institute, Central Bank of the Islamic Republic of Iran, vol. 10(4), pages 95-123, October.
• Jakub Berčík & Elena Horská, 2015. "Sound System and Noise as Essential Elements of Visual Merchandising in Selected Retail Chains in the Slovak Republic," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 1(1), pages 15-23.
• Martin Souček & Denis Drexler & Steven Van Wichelen & Stanislav Mokrý & Ondřej Dufek, 2015. "The Influence of Package Attributes on Consumer Perception among Generation Y," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 1(1), pages 54-64.
• Jana Rybanská, 2015. "Selected Personality Characteristics as Predictors of Emotional Consumer Behaviour," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 1(2), pages 128-136.
• Jakub Berčík & Elena Horská & Johana Paluchová & Katarína Neomániová, 2015. "Using of Eye Tracker in HORECA Segment: Visual Proposal of Chosen Communication Tool on Restaurant Guests Decision," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 1(2), pages 93-103.
• Tina Vukasovic, 2015. "Managing Consumer-Based Brand Equity in Higher Education," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 13(1 (Spring), pages 75-90.
• István Piskóti & Katalin Nagy & László Dankó & Zoltán Szakál & László Molnár, 2015. "Identitás és márka-modellek alkalmazása hátrányos helyzetű kistérségekben," Eszak-magyarorszagi Strategiai Fuzetek, Faculty of Economics, University of Miskolc, vol. 12(2), pages 33-48.
• Betül Çal, 2015. "Reconciliation of Expectancy-Valence and Expectation-Disconfirmation Paradigms in Investment Decisions: Case of Turkish Equity Investors," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 5(1), pages 15-32, January.
• Amal R. Karunaratna & Lester W. Johnson, 2015. "Management of Exporter-Overseas Channel Intermediary Relationships," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 5(1), pages 33-46, January.
• Sidorchuk, Roman & Skorobogatykh, Irina, 2015. "Marketing evaluation of quality attributes of public transport using parametric approach: an overview of some of the results of two waves of research," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, February.
• Efimova, D. & Belyaev, A. & Vasaladze, V. & Vorontsov, E. & Kolesov, S., 2015. "Organization Of Primary Data Collection System On The Example Of The Study Of Urban Passenger Transport In Moscow," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, February.
• Sharova, I., 2015. "The Introduction Of Evaluation Systems In The Customer Service The Enterprise Sector Companies," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, February.
• Sidorchuk, Roman & Kudryashova, A., 2015. "INTELLIGENCE RESEARCH IN CONCIERGE SERVICES DOMESTIC service "Luxe"," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, February.
• Surgikova A.V., 2015. "Resource-Based Approach For The Management Of Service Company," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, May.
• Drobinin D. & Korenkova Y., 2015. "Perspectives Of Low-Cost Air Transport Development In Russia," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, May.
• Kiseleva A.A., 2015. "Analysis Of Authoritative Publications: Free Press (Russia) And The Economist (Uk)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, May.
• Péter Kalmár & Zoltán Zéman & János Lukács, 2015. "Bank controlling with a marketing attitude – applied statistics in the service of controlling," Financial and Economic Review, Magyar Nemzeti Bank (Central Bank of Hungary), vol. 14(4), pages 110-125.
• Jean-Pierre Dubé & Xueming Luo & Zheng Fang, 2015. "Self-Signaling and Prosocial Behavior: a Cause Marketing Mobile Field Experiment," NBER Working Papers 21475, National Bureau of Economic Research, Inc.
• Pires, Guilherme & Stanton, John, 2015. "Ethnic Marketing Sensitivity: Reconciling Rigorous Theory With Pragmatism," Newcastle Business School Discussion Paper Series: Research on the Frontiers of Knowledge 3, The University of Newcastle, Australia.
• Sagit Bar-Gill & Shachar Reichman, 2015. "When Online Engagement Gets in the Way of Offline Sales - A Natural Experiment," Working Papers 15-13, NET Institute.
• Iacobucci, Dawn & Popovich, Deidre L. & Bakamitsos, Georgios A. & Posavac, Steven S. & Kardes, Frank R., 2015. "Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis," Foundations and Trends(R) in Marketing, now publishers, vol. 9(2), pages 83-174, December.
• Munson, Charles L. & Jackson, Jonathan, 2015. "Quantity Discounts: An Overview and Practical Guide for Buyers and Sellers," Foundations and Trends(R) in Technology, Information and Operations Management, now publishers, vol. 8(1-2), pages 1-130, June.
• Krasimir Marinov, 2015. "Product Policy of Bulgarian Companies in Times of Economic Crisis," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 5-18, March.
• Emil Hristov, 2015. "Key Trends of Study in the Sphere of Nonprofit Marketing," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 118-129, Janyary.
• Stoica Ivona, 2015. "Regional Patterns of Consumption Credit in Foreign Currency: A Quantitative Analysis of Consumer Behaviour in Romania [Pattern-uri regionale ale creditului de consum în valută: o analiză cantitativă a," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 01, March.
• Dobrescu Andra-Ileana, Radu Anamaria-Cătălina, 2015. "Analysing the Perception of Young People Regarding the Opportunities in Developing a Business through European Funds Projects [Analizarea percepţiei tinerilor privind posibilitatea dezvoltării unei af," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 02, June.
• Vâlceanu Gabriela-Laura, 2015. "The Veterinary Labour Market, a Place Where the Demand Meets the Supply of Veterinary Medical Services [Piaţa muncii în domeniul veterinar, un loc unde cererea întâlneşte oferta de servicii medicale v," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 02, June.
• Martin Klepek & Kateřina Matušínská, 2015. "Factors influencing marketing communication perception by singles in Czech Republic," Working Papers 0025, Silesian University, School of Business Administration.
• Acatrinei Carmen, 2015. "Remarks About Online Advertising - A Qualitative Research Among Romanian Professionals," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1201-1206, July.
• Cotiu Madalina-Alexandra, 2015. "A Critical Analysis Of Patient Satisfaction With Diabetes Care," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1215-1223, July.
• Pop Nicolae Al. & Todor Mihai-Dan & Partenie Cristina-Veronica, 2015. "The Marketing Mentality Within The Organization - A Comparative Study Between Companies And Non-Profit Organizations In Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1260-1268, July.
• Popa Adela Laura, 2015. "A Classic Framework Of Online Marketing Tools," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1269-1277, July.
• Popa Adela Laura, 2015. "Understanding Students Needs For A More Effective Online Marketing In The Higher Education System," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1278-1284, July.
• Tuleu Daniela, 2015. "Antecedents Of Customer Relationship Management Capabilities," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1285-1294, July.
• Muresan (Potincu) Laura & Potincu Cristian Romeo, 2015. "Juridical And Economic Analysis Of The Corporate Social Responsibility In The Banking Management From Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 269-276, July.
• Potincu Cristian Romeo & Muresan (Potincu) Laura, 2015. "On The Utility Of Enforcing Directive 2013/34/Eu In The Field Of The Social Responsbility Of The Public Organisations," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 313-319, July.
• Marietta Kiss & Kontor Eniko & Kun Andras Istvan, 2015. "The Effect Of 'Organic' Labels On Consumer Perception Of Chocolates," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 448-457, July.
• Sparchez Nicoleta, 2015. "The Development And Diversification Of Services In The Cultural-Religious Domain By Types Of Education," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 514-521, July.
• Mudura Mariana Lioara, 2015. "Marketing And Social Economy In The European Union," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 591-598, December.
• Tarcza Teodora Mihaela, 2015. "Quantitative Benchmarks On Traditional Food Products Market In Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 605-614, December.
• Vuță Daniela Roxana & Petrică Irina Elena, 2015. "Current Marketing Strategies Used By Romanian Management Consulting Companies," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 615-619, December.
• Mihai-Cosmin Fanaru, 2015. "Specific Aspects Of The Promotional Activity On The Diy Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 674-680, December.
• Ana Maria Ghete, 2015. "The Importance Of Youth Tourism," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 688-694, December.
• Lioara Mariana Mudura, 2015. "The Evolution Of The Social Economy Concept In Europe," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 728-734, December.
• Gabriele Hildmann & Ulrich Vossebein, 2015. "The Approach Of Systems Thinking In Strategic Marketing Controlling," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 11, pages 1159-1172.
• Atsuko Suzuki, 2015. "Pricing Process of Kimono Fabric : the Case of Naraya (the Sugimoto Family)," Discussion Papers in Economics and Business 15-29, Osaka University, Graduate School of Economics.
• Popovici Veronica & Muhcina Silvia, 2015. "An Overview of Millennials’ Coming of Age. The Emergence of Generation Y and its Underlying and Consequential Socio-Economic Aspects," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 341-346, May.
• Rus Mihaela, 2015. "Explanatory Models of Consumer Behaviour from a Psychological Perspective," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 354-357, May.
• Dinu Gabriel & Dinu Loredana, 2015. "Consumer Mind - a Real Black Box," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 497-501, May.
• Juganaru Mariana & Juganaru Ion-Danut, 2015. "Sustainable Development and its Influence on the Change of Consumer’s Behaviour," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 514-518, May.
• Lãzãrescu Caius, 2015. "Postal Services Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 519-525, May.
• Luca Florin-Alexandru & Filipeanu Dumitru & Cãnãnãu Mihaela, 2015. "The Management of Institutional Communication in the Public vs. the Private Sector," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 526-531, May.
• Naghi Remus Ionuþ & Preda Gheorghe & Para Iulia, 2015. "Organizational Consequences of Internal Marketing Naghi Remus," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 560-565, May.
• Nenciu Daniela Simona & Constandache Mihaela & Stanciu Anca-Cristina, 2015. "Direct Research on Marketing concerning the Accessibility Degree of Seventeen Makeup Cosmetic Products marketed by Company X, among Customers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 581-585, May.
• Popa Adela Laura, 2015. "Dilemmas on Student's Place in Defining the Higher Education Institutions’ Marketing Strategy," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 600-604, May.
• Ma?ca Ema, 2015. "Accounting Conservatism - An Argument for Sustainable Businesses," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 815-820, May.
• Silvia Muhcina & Veronica Popovici, 2015. "Few Aspects Concerning the Marketing Particularities in Healthcare Services," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 300-305, May.
• Nicoleta Andreea Neacºu & Oana Bãrbulescu, 2015. "Quality Strategies Used by Market Leader in the Competitive Coffee Industry," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 316-321, May.
• Ioana Teodorescu & Viorel Vasile, 2015. "Landing Pages Features to Attract Customers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 360-363, May.
• Rafael Fabricio Matos Cámara & Sonia San Martín Gutiérrez, 2015. "Un modelo multidisciplinar para el estudio de la relación del consumidor español con un destino. Aplicación al caso de Mundo Maya México," DOCFRADIS Working Papers 1503, Catedra Fundación Ramón Areces de Distribución Comercial, revised Apr 2015.
• Ana R. Pertejo & Jenniina Halkoaho & Ana M. González-Fernández & Pirjo Laaksonen & Carmen R. Santos, 2015. "Análisis transcultural de los estilos de compra del consumidor: el caso de España y Finlandia," DOCFRADIS Working Papers 1504, Catedra Fundación Ramón Areces de Distribución Comercial, revised Oct 2015.
• Josep-Francesc Valls & Joan Sureda & Antoni Parera & Marçal Tarragó, 2015. "Clústeres competitivos del comercio minorista unilocalizado," DOCFRADIS Working Papers 1505, Catedra Fundación Ramón Areces de Distribución Comercial, revised Oct 2015.
• Mark Armstrong, 2016. "Nonlinear Pricing," Annual Review of Economics, Annual Reviews, vol. 8(1), pages 583-614, October.
  • Armstrong, Mark, 2015. "Nonlinear Pricing," MPRA Paper 65779, University Library of Munich, Germany.
  • Mark Armstrong, 2015. "Nonlinear Pricing," Economics Series Working Papers 756, University of Oxford, Department of Economics.
• Milichovsky, Frantisek, 2015. "Measuring Indicators for Marketing Effectiveness in Czech Companies || Indicadores para medir la eficacia del marketing en las empresas checas," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 20(1), pages 3-24, December.
• Ronalds Skulme & Valerijs Praude, 2015. "Social media evaluation metrics," Working Papers 103/2015, Institute of Economic Research, revised Apr 2015.
• Danuta Szwajca, 2015. "Corporate reputation and customer loyalty as the measures of competitive enterprise position – empirical analyses on the example of banking sector," Working Papers 113/2015, Institute of Economic Research, revised Apr 2015.
• Greg Sand & Leonidas Tsitouras & George Dimitrakopoulos & Vassilis Chatzigiannakis, 2015. "GlobaliFusion, The First Worldwide, Holistic, Information & Communication Technologies (ICT) and Big Data Aggregation Approach to Social Media Marketing," Working Papers 2/2015, Institute of Economic Research, revised Jan 2015.
• Agnieszka Bojanowska, 2015. "Model of building relationships with customers via the use of mobile devices," Working Papers 32/2015, Institute of Economic Research, revised Apr 2015.
• Andrey Kataev, 2015. "Маркетингові Дослідження [Електронний Ресурс] : Практикум Для Студ. Спец. «Маркетинг» : В 2 Ч. / А. В. Катаєв ; Харк. Торг.-Екон. Ін-Т Київ. Нац. Торг.-Екон. Ун-Ту. – Електрон. Дані (1,46 Мб ; 3,34 Ав," ИЦ "Диалог" - учебная и научная литература. PC "Dialog" - Educational and Scientific Books, Publishing Center "Dialog", number 1, February.
• Рнна Оñ молович, 2015. "Оцінка Ñ Ñ‚Ð°Ð½Ñƒ та Ð²Ð¸Ñ Ð²Ð»ÐµÐ½Ð½Ñ Ð°ÐºÑ‚ÑƒÐ°Ð»ÑŒÐ½Ð¸Ñ… трендів культури Ñ Ð¿Ð¾Ð¶Ð¸Ð²Ð°Ð½Ð½Ñ Ñ‚Ð¾Ð²Ð°Ñ€Ñ–Ð² Ñ– Ð¿Ð¾Ñ Ð»ÑƒÐ³ кінцевими Ñ Ð¿Ð¾Ð¶Ð¸Ð²Ð°Ñ‡Ð°Ð¼Ð¸ в Ук," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 1(1), pages 2.1-2.8, August.
• Anna Osmolovich, 2015. "Оцінка Стану Та Виявлення Актуальних Трендів Культури Споживання Товарів І Послуг Кінцевими Споживачами В Україні [Identification and evaluation of culture current trend consumption of goods and se," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 1(1), pages 2.1-2.8, August.
• Darina Ovcharenko, 2015. "Стан Та Перспективу Розвитку Будівельного Ринку України [The state and prospects of development of Ukraine building market]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 1(1), pages 2.9-2.2.20, August.
• Elena Hrebenyukova, 2015. "Сучасна Структура Комплексу Маркетингових Комунікацій [Modern structure of marketing communications complex]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 1(1), pages 2.28-2.33, August.
• Yulia Bezkrovnaya, 2015. "Современная Структура Методов И Методик Маркетинговых Исследований, Применяемых Мировыми И Украинскими Исследовательскими Компаниями [Modern structure of methods and techniques of marketing researc," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 1(1), pages 2.34-2.40, August.
• Elizaveta Klyuyeva, 2015. "Интернет-Брендинг Как Инструмент Маркетинговых Коммуникаций [E-branding as a kind of marketing communications]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 1(2-3), pages 2.35-2.40, September.
• Katerina Korzhenko, 2015. "Формування Лояльності Споживачів На Основі Оцінки Конкурентоспроможності Продукції [The consumer loyalty formation based on estimation of competitiveness of production]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 1(2-3), pages 2.57-2.66, September.
• Yuliya Pereyaslova & Elena Hrebenyukova & Elizabeth Rasskazova, 2015. "Готельні Послуги Для Гіпотоніків В Україні: Науково-Практичні Результати Економіко-Організаційного Та Маркетингового Обґрунтування [Hotel services for hypotonics in Ukraine: scientific-practical re," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 1(2-3), pages 3.1-3.21, September.
• Рндреð¹ Кð°Ñ‚аеð², 2015. "Ð Ð´Ð°Ð¿Ñ‚Ð°Ñ†Ð¸Ñ Ð¼ÐµÑ‚Ð¾Ð´Ð¾Ð»Ð¾Ð³Ð¸Ð¸ выборочного Ð½Ð°Ð±Ð»ÑŽÐ´ÐµÐ½Ð¸Ñ Ð´Ð»Ñ Ñ†ÐµÐ»ÐµÐ¹ маркетинго-вых Ð¸Ñ Ñ Ð»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ð¹ Second Title: Adaptation of the methodology of," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 1(1), pages 2.21-2.27, August.
• Evgen Danilenko, 2015. "Теоретичні Аспекти Маркетингового Управління Поведінкою Споживачів [Theoretical aspects of marketing management of consumer behavior]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 1(4), pages 2.1-2.12, November.
• Dmitriy Krasilya, 2015. "Модель Маркетингового Дослідження Конкурентного Середовища [Marketing research model of competitive environment]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 1(4), pages 2.13-2.23, November.
• Tetyana Panasenko, 2015. "Цінова Стратегія І Стратегія Ціноутворення Організації: Термінологічна Та Змістовна Ідентифікація [Price strategy and pricing strategy: terms and content identification]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 1(4), pages 2.24-2.35, November.
• BOUSSIF, Torkia & ISSAOUI, Fakhri & DALY CHAKER, Najeh, 2015. "The Effects of the Teenagers (as Web Experts) in the Family Decision Making in Online Purchase Process: an Application to the Booking of Tourist Nights," MPRA Paper 61043, University Library of Munich, Germany.
• Ahmed, Jubayer, 2015. "You Are What You Consume," MPRA Paper 64806, University Library of Munich, Germany.
• Sobolevsky, Alexandr, 2015. "Реклама В Мобильных Приложениях [Advertising on mobile applications]," MPRA Paper 64942, University Library of Munich, Germany, revised 2015.
• Alam Kazmi, Syed Hasnain, 2015. "Brand the Pricing: Critical Critique," MPRA Paper 64984, University Library of Munich, Germany.
• Alam Kazmi, Syed Hasnain, 2015. "Developments in Promotion Strategies Review on Psychological Streams of Consumers," MPRA Paper 65424, University Library of Munich, Germany, revised 05 May 2015.
• Ramme, Iris & Heimann, Ruth, 2015. "Green packaging from a company’s perspective: Determining factors for packaging solutions in the German fruit juice industry," MPRA Paper 65632, University Library of Munich, Germany.
• Mark Armstrong, 2016. "Nonlinear Pricing," Annual Review of Economics, Annual Reviews, vol. 8(1), pages 583-614, October.
  • Mark Armstrong, 2015. "Nonlinear Pricing," Economics Series Working Papers 756, University of Oxford, Department of Economics.
  • Armstrong, Mark, 2015. "Nonlinear Pricing," MPRA Paper 65779, University Library of Munich, Germany.
• Azeez, Waheed, 2015. "Improving Customer Experience in Mental Health Service: A case Study of Ivy Willis House," MPRA Paper 65912, University Library of Munich, Germany.
• Malhotra, Deepika, 2015. "Social paradigms of the digital marketing- an Indian perspective of Social Media Marketing," MPRA Paper 66405, University Library of Munich, Germany.
• James, Waters, 2015. "Do vegetarian marketing campaigns promote a vegan diet?," MPRA Paper 66737, University Library of Munich, Germany.
• Mulaj, Isa, 2015. "What Marketing Strategy for Sacred Geometry Discoveries to Make Archaeotourism Work?," MPRA Paper 67176, University Library of Munich, Germany.
• Jalees, Tariq & Tariq, Huma & Zaman, Syed Imran & Alam Kazmi, Syed Hasnain, 2015. "Social Media in Virtual Marketing," MPRA Paper 69868, University Library of Munich, Germany, revised 10 Apr 2015.
• Hussain, Riaz & Ali, Mazhar, 2015. "Effect of Store Atmosphere on Consumer Purchase Intention," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 7(2), pages 35-43.
  • Hussain, Riaz & Ali, Mazhar, 2015. "Effect of Store Atmosphere on Consumer Purchase Intention," MPRA Paper 72707, University Library of Munich, Germany.
• Busthomi, Achmad Otong, 2015. "Transaksi drop shipping perspektif ekonomi syari’ah [Dropshipping transaction in shariah economic perspective]," MPRA Paper 76302, University Library of Munich, Germany, revised 21 May 2015.
• Anwar, Rosiwarna & Salehudin, Imam & Mukhlish, Basuki Muhammad & Ririh, Kirana Rukmayuninda, 2015. "Intention to Adopt and Willingness to Pay: Mass Rapid Transit (MRT) System in Greater Jakarta, Indonesia," MPRA Paper 94204, University Library of Munich, Germany, revised 2016.
• Václav Stříteský & Marek Stříteský, 2015. "Attitudes of Czechs towards Working Life [Postoje Čechů k práci a pracovnímu životu]," Acta Oeconomica Pragensia, Prague University of Economics and Business, vol. 2015(2), pages 40-53.
• S. M. Kamrul Islam Shaon & Hasebur Rahman, 2015. "A Theoretical Review of CRM Effects on Customer Satisfaction and Loyalty," Central European Business Review, Prague University of Economics and Business, vol. 2015(1), pages 23-36.
• Adriana Stránská & Václav Stříteský, 2015. "Ten Rules for Dealing with Negative Contributions in Social Media," Central European Business Review, Prague University of Economics and Business, vol. 2015(1), pages 50-60.
• Živa Kolbl & Maja Konečnik Ruzzier & Tomaž Kolar, 2015. "Brand Revitalization: Don't Let Your Brands Turn into Sleepyheads," Central European Business Review, Prague University of Economics and Business, vol. 2015(2), pages 5-11.
• Ovidiu-Ioan Moisescu, 2015. "The Impact of Customers' Perception of CSR on Corporate Brand Loyalty: The Case of the Romanian Mobile Telecom Industry," Central European Business Review, Prague University of Economics and Business, vol. 2015(2), pages 21-30.
• Markéta Lhotáková & Květa Olšanová, 2015. "Top Level Results of a Study of Czech Households' Awareness of the Food Advertising Industry's Self-Regulation Related to Children," Central European Business Review, Prague University of Economics and Business, vol. 2015(2), pages 48-59.
• Radek Tahal, 2015. "Comparison of Customer Attitudes towards Loyalty Programs in Prague and in London," Central European Business Review, Prague University of Economics and Business, vol. 2015(3), pages 5-12.
• Jana Filová, 2015. "Measuring Consumer Innovativeness: Identifying Innovators among Consumers of Modern Technologies," Central European Business Review, Prague University of Economics and Business, vol. 2015(4), pages 18-29.
• Eva Litavcová & Robert Bucki & Róbert Štefko & Petr Suchánek & Sylvia Jenčová, 2015. "Consumer's Behaviour in East Slovakia after Euro Introduction during the Crisis," Prague Economic Papers, Prague University of Economics and Business, vol. 2015(3), pages 332-353.
• Logica BANICA & Victoria-Mihaela BRINZEA & Magdalena RADULESCU, 2015. "Analyzing Social Networks From The Perspective Of Marketing Decisions," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 14(3), pages 37-50.
• Bullinger, Bernadette & Treisch, Corinna, 2015. "Herding cats – Future professionals’ expectations of attractive employers," Zeitschrift fuer Personalforschung. German Journal of Research in Human Resource Management, Rainer Hampp Verlag, vol. 29(2), pages 149-180.
• Kaiser, Stephan & Kozica, Arjan & Swart, Juani & Werr, Andreas, 2015. "Human Resource Management in Professional Service Firms: Learning from a framework for research and practice," Zeitschrift fuer Personalforschung. German Journal of Research in Human Resource Management, Rainer Hampp Verlag, vol. 29(2), pages 75-101.
• PURCAREA, Theodor, 2015. "Expo Milano 2015, TUTTOFOOD 2015, and SHOP 2015," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(1), pages 18-35, March.
• TANASE, George Cosmin, 2015. "Advertising Campaign: Building Creative Ideas," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(1), pages 36-40, March.
• COC, Ruxandra, 2015. "Welcome to Carpathian Delta! Doripesco s participation at TuttoFood, Expo Milano 2015," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(2), pages 20-35, June.
• PURCAREA, Theodor, 2015. "Road Map for the Store of the Future, World Premiere, May 4, 2015, at SHOP 2015, Expo Milano 2015," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(2), pages 36-45, June.
• TANASE, George Cosmin, 2015. "Public Relations an Essential Communication Tool in Marketing and Media Environment," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(2), pages 46-49, June.
• GREU, Victor, 2015. "The Information Society Towards the Knowledge Based Society Driven by the Information and Communications Technologies - From the Internet of Things to the Internet of Trees (Part 3)," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(3), pages 10-18, September.
• PURCAREA, Theodor, 2015. "Retailers: Facing the disruption of the traditional ways of doing business," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(3), pages 20-23, September.
• ROWELL, James, 2015. "Omni-Channel Retailing: the changing battleground," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(4), pages 10-17, December.
• TANASE, George Cosmin, 2015. "Marketing the Business Online with Youtube: The Future is Now," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(4), pages 26-29, December.
• PURCAREA, Theodor, 2015. "Challenges of the modern retail trade," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(4), pages 30-37, December.
• Oleksiy Kryvtsov & Nicolas Vincent, 2014. "On the Importance of Sales for Aggregate Price Flexibility," Staff Working Papers 14-45, Bank of Canada.
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• Teodor Dima, 2015. "Social Media Usage In European Clubs Football Industry. Is Digital Reach Better Correlated With Sports Or Financial Performane?," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 18(55), pages 117-128, March.
• Claudiu-Catalin Munteanu, 2015. "Competitive differentiation through brand extensions in the era of hyper competition," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 18(55), pages 57-70, March.
• Victor Danciu, 2015. "Successful Green Branding, a New Shift in Brand Strategy: Why and how it works," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 18(56), pages 47-64, June,.
• Raluca Hurduzeu & Florentin Gabriel Niculescu, 2015. "The Project of ‘Psychological Capitalization’ of the Romanian Wheat," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 18(57), pages 155-166, September.
• Andreea Orîndaru, 2015. "Developing Marketing Higher Education Strategies Based on Students’ Satisfaction Evolution," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 18(57), pages 167-182, September.
• Hafiz, Reaz, 2015. "Rethinking Brand Identity to Become an Iconic Brand - A Study on Pepsi," Asian Business Review, Asian Business Consortium, vol. 5(3), pages 97-102.
• Ali, Mohamed Salih Yousif, 2015. "Study on the Relationships among Marketing Information System Quality and Brand Equity Management in Banking Sector," Asian Business Review, Asian Business Consortium, vol. 5(3), pages 119-126.
• Firoz, Farhana & Alam, Muntasir, 2015. "Sustainability of Self-Efficacy among Nascent Disable Entrepreneurs: A Case Study on Disable’s Home," Asian Business Review, Asian Business Consortium, vol. 5(2), pages 43-49.
• Nawaz, Taharat, 2015. "Motivation behind Bicycling Habit in Sylhet City of Bangladesh," Asian Business Review, Asian Business Consortium, vol. 5(1), pages 38-42.
• Dursun, İnci & Ceylan, Kutalmış Emre & Kabadayı, Ebru Tümer, 2015. "Turkish Version of the Need for Cognitive Closure Scale: Evaluation of the Validity and Reliability," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 6(3), pages 113-128, July.
• Royo-Vela, Marcelo & Voss, Eileen, 2015. "Downward Price-Based Brand Line Extensions Effects on Luxury Brands," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 6(3), pages 145-161, July.
• Yıldız, Erkan, 2015. "The Effects of Word of Mouth Communication on The Sub Dimensions of Consumer Based Brand Equity: The Mediating Role of Brand Image," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 6(3), pages 163-181, July.
• M.K.D., Jayasinghe & W.K.A.C., Gnanapala & J.A.R.C., Sandaruwani, 2015. "Factors Affecting Tourists' Perception And Satisfaction In Nuwara Eliya, Sri Lanka," Ilorin Journal of Economic Policy, Department of Economics, University of Ilorin, vol. 2(2), pages 1-15, June.
• Guerreiro, Manuela & Agapito, Dora & Pech, Matěj, 2015. "Exploring the Personality Traits of Portugal as a Tourist Destination: Perspective of the Czech Market," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 3(2), pages 114-124.
• Saraiva, Andrea & Pinto, Patrícia & Agapito, Dora, 2015. "Using Corporate Social Marketing in the Power Sector: A Case Study on Energy Efficiency," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 3(3), pages 175-192.
• Alves, Helena, 2015. "UBICOOL - From Theory to Practice," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 3(3), pages 193-203.
• Sequeira, Cláudia & Oliveira, Patrícia & Rodrigues, Ricardo & Sousa, Vanessa & Agapito, Dora, 2015. "A Social Marketing Approach for Developing a Neighborhood Network," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 3(3), pages 204-215.
• Saraiva, Andrea & Pinto, Patrícia, 2015. "Placing Social Marketing in the Practice of Corporate Social Responsibility: Focusing on Environmental Issues," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 3(3), pages 227-238.
• Daniel Adrian, GÂRDAN & Iuliana Petronela, GÂRDAN (GEANGU), 2015. "Healthcare Services Consumer Behavior In The Light Of Social Norms Influence," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 6(1), pages 19-24.
• Laketa, Marko & Sanader, Dusica & Laketa, Luka & Misic, Zvonimir, 2015. "Customer Relationship Management: Concept And Importance For Banking Sector," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 6(2), pages 241-254.
• Milenkovska, Violeta & Strezovski, Zoran & Milenkovska, Angela, 2015. "Promotion: Branding Tool For Macedonia As A Tourist Destination," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 6(2), pages 355-363.
• Dombach, Frauke-Julia, 2015. "Service Excellence als Marketingfaktor innerhalb des europäischen öffentlichen Auftragswesens – Ergebnisse eines Literatur-Reviews," Zeitschrift für interdisziplinäre ökonomische Forschung, Allensbach Hochschule, issue 2, pages 107-118, Dezember.
• Latyshova, Ludmila & Syaglova, Yulia, 2015. "Client-oriented approach: internal view," Working Papers sy1, Russian Presidential Academy of National Economy and Public Administration.
• Syaglova, Yulia, 2015. "System Analysis Of Marketing Paradigms," Working Papers sy2, Russian Presidential Academy of National Economy and Public Administration.
• Ovidiu-Aurel GHIU?Ã, 2015. "Brand Components in Electoral Debates: Presidential Elections Romania 2009," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 18(1), pages 27-48, June.
• Anamaria – Cãtãlina RADU & Andra - Ileana DOBRESCU & Maria - Cristina MITRICÃ (PÃDURE), 2015. "Distribution of Projects Financed Through the Regional Operational Programme in the Development Regions: South – Muntenia, Bucharest – Ilfov, South – Eastand North - East," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 16(2), pages 282-289, May.
• Vlad ROSCA, 2015. "Linking Human Resources with Internal Marketing in Football Management," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 16(3), pages 372-384, July.
• Cristina Raluca MANDACHE & Anamaria BOBOIA, 2015. "Research on the Pharmaceutical Market in Europe and Romania," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 16(4), pages 528-539, October.
• Felicetta IOVINO, 2015. "Relationship Marketing By Energy Companies," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 16(5), pages 558-573, December.
• Anna A. Dokukina, 2015. "Strategic-based Integration of Modern E-techniques in the Company's Operations: Experience and Prospects," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 10(2), pages 20-36, December.
• Michaela Janska, 2015. "The Influence of Communication Mixture on Seniors' Purchase Behavior," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 10(2), pages 49-57, December.
• Gheorghe Savoiu & Victor Iorga Siman & Constantin Manea, 2015. "A Brief Analysis Of Seasonality in the Romanian Car Market," Romanian Statistical Review Supplement, Romanian Statistical Review, vol. 63(7), pages 33-41, July.
• Greffion, Jérôme & Breda, Thomas, 2015. "Façonner la prescription, influencer les médecins," Revue de la Régulation - Capitalisme, institutions, pouvoirs, Association Recherche et Régulation, vol. 17.
• Izaskun Agirre & Pedro Reinares & Fred Freundlich, 2015. "Does a Democratic Management Model Enhance Performance through Market Orientation? Empirical Evidence from the Mondragon Industrial Group," Review of Radical Political Economics, Union for Radical Political Economics, vol. 47(3), pages 345-367, September.
• Argentina Velea, 2015. "Rethinking the Company’s Potential: A Real Way to Create Competitive Advantage," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, vol. 4(1), pages 14-18, April.
• Habiballah Pilehvari & Salehi Asfiji, 2015. "Analysis of administrative risk on customer confidence in e-commerce system," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, vol. 4(2), pages 11-26, August.
• Eleonora Mihaela Constantinescu & Gheorghe Marinescu, 2015. "Some Developments in Direct Marketing," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, vol. 4(2), pages 51-56, August.
• Elif Akagun Ergin & Nilay Sahin, 2015. "Consumers? Attitudes Towards Brand Extensions: An Analysis On Food And Textile Industries In Turkey," Proceedings of International Academic Conferences 1003145, International Institute of Social and Economic Sciences.
• Zeynep Birce Ergor & Elif Akagun Ergin, 2015. "The Role Of Social Media On Establishing Brand Value: A Content Analysis On Banks In Turkey," Proceedings of International Academic Conferences 1003165, International Institute of Social and Economic Sciences.
• Emily Hon Tshin Yapp & Stephen Sondoh J.R & Ruth Siganul, 2015. "Co-Production Dimensions in Medical Services," Proceedings of International Academic Conferences 1003262, International Institute of Social and Economic Sciences.
• Jhalukpreya Surujlal & Ephrem Redda, 2015. "Customer perceptions of technology-based banking services:Influence of demographic variables," Proceedings of International Academic Conferences 1003572, International Institute of Social and Economic Sciences.
• Ahu Ergen & Filiz Bozkurt, 2015. "Profiling the dietary supplement users in Turkey," Proceedings of International Academic Conferences 1003856, International Institute of Social and Economic Sciences.
• Anirban Chakraborty, 2015. "Optimal Service Recovery Strategy," Proceedings of International Academic Conferences 2503414, International Institute of Social and Economic Sciences.
• Mohammad Taleghani, 2015. "Factors affecting the electronic exchange of data through viral marketing (Case Study: E-Commerce Users in Rasht City-Northern of Iran)," Proceedings of International Academic Conferences 2504126, International Institute of Social and Economic Sciences.
• Hülya Bak?rta?, 2015. "The Effects of Materialism and Consumer Need for Uniqueness on Frugality," Proceedings of International Academic Conferences 2504133, International Institute of Social and Economic Sciences.
• Nuri Calik, 2015. "Consumer Attitudes Towards Counterfeits Of Branded Luxury Products And Their Risk Perceptions In This Context- A Field Study From Eski?Eh?R, Turkey," Proceedings of International Academic Conferences 2604139, International Institute of Social and Economic Sciences.
• Celil Koparal & Nuri Calik, 2015. "The Role Of The Consumer Demographics On Their Price Perceptions When Purchasing Shopping Goods- A Study From Eskisehir, Turkey," Proceedings of International Academic Conferences 2604349, International Institute of Social and Economic Sciences.
• Marc-Antoine Vachon, 2015. "How "Green" Are Campers? A Study of Campers' Attitudes and Behaviours," Proceedings of International Academic Conferences 2604491, International Institute of Social and Economic Sciences.
• Edwin Theron, 2015. "Rebuilding Trust In The Aftermath Of A Financial Crisis," Proceedings of International Academic Conferences 2703447, International Institute of Social and Economic Sciences.
• Abednego Okoe-Amartey, 2015. "Undergraduate Students' Perception Of Service Delivery In The Mobile Telecommunication Industry In Ghana," Proceedings of International Academic Conferences 2703997, International Institute of Social and Economic Sciences.
• Monika Harantova & Petr Svoboda, 2015. "Brand Valuation Practices of Small and Medium-Sized Enterprises in the Czech Republic," Proceedings of International Academic Conferences 2704955, International Institute of Social and Economic Sciences.
• Petr Svoboda & Monika Harantova, 2015. "Strategic Marketing in Higher Education from Alumni Perspective," Proceedings of International Academic Conferences 2704957, International Institute of Social and Economic Sciences.
• Mehmet Nejat ÖZÜPEK & Murat KOÇY???T & Murat ERDO?DU, 2015. "Measurement of the Relationship Between Service Quality and Brand Loyalty with Structural Equation Modeling: A Research on Users of Smartphone Brands," Proceedings of International Academic Conferences 2804912, International Institute of Social and Economic Sciences.
• Mehmet Erhan Summak & Ismail Ari, 2015. "The Influence Of Real-Time Marketing On Social Media Users: A Study On Users Of 'Ek?? Sözlük'," Proceedings of International Academic Conferences 2805217, International Institute of Social and Economic Sciences.
• Ersen Fazil Collu & Mehmet Erhan Summak, 2015. "Use Of Social Media For Public Relations Purposes In Tourism," Proceedings of International Academic Conferences 2805221, International Institute of Social and Economic Sciences.
• Mehmet Akif Çini & Mehmet Emin Demir, 2015. "A Survey On The Effects Of Service Quality On Customer Satisfaction And Loyalty," Proceedings of International Academic Conferences 3105160, International Institute of Social and Economic Sciences.
• Alper Selçuk SAKAR, 2015. "The Comparison Of Certain Theories Correlating Leisure Time And Recreation," Proceedings of International Academic Conferences 3105231, International Institute of Social and Economic Sciences.
• Mohammad Rahimian, 2015. "Survey to investigative the relationship between Internet marketing and increase rate of saling products and services in the Kerman provine?s SMEs," Proceedings of Business and Management Conferences 2303227, International Institute of Social and Economic Sciences.
• Neviana Krasteva, 2015. "Armed Conflict's Influence on Marketing," Proceedings of Business and Management Conferences 2304060, International Institute of Social and Economic Sciences.
• Theodore (Ted) Mitchell & Shawn Mitchell, 2015. "Teaching the Management of Marketing Profit First," Proceedings of Business and Management Conferences 2304141, International Institute of Social and Economic Sciences.
• Sevgi Ay?e Öztürk & Fatma Zeynep Özata & Feyza A?largöz, 2015. "How Foreign Branding Affect Brand Personality And Purchase Intention?," Proceedings of Business and Management Conferences 2304200, International Institute of Social and Economic Sciences.
• dilek çukul, 2015. "Fashion Marketing in Social Media: Using Instagram for Fashion Branding," Proceedings of Business and Management Conferences 2304324, International Institute of Social and Economic Sciences.
• Fatma Zeynep Özata & ?çlem Er, 2015. "Determinants Of User Satisfaction With Mobile Applications: Case Of Facebook As A Mobile App In Turkey," Proceedings of Business and Management Conferences 2304356, International Institute of Social and Economic Sciences.
• Amel GRAA & Soumia ABDELHAK & Hayat BARAKA, 2015. "The impact of Online Social Network? usage on the purchase decision process: Quantitative and Qualitative stud," Proceedings of Business and Management Conferences 3005416, International Institute of Social and Economic Sciences.
• Helena Sofia Rodrigues & Manuel Fonseca & Paulo Ribeiro Cardoso, 2015. "The perception of road safety communication campaigns: the gender influence," Proceedings of Business and Management Conferences 3005428, International Institute of Social and Economic Sciences.
• Anca Tamas, 2015. "Does the Country of Origin matters for hybrid products?," Proceedings of Business and Management Conferences 3105064, International Institute of Social and Economic Sciences.
• Patrick Szillat & Alexander Betov, 2015. "Marketing to multicultural audiences - Ethnic marketing for Turks in the German automotive and telecommunications industries," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 3(2), pages 85-95, May.
• Helena Sofia Rodrigues & Manuel José Fonseca & Paulo Ribeiro Cardoso, 2015. "The effect of drivers gender on the perception of Portuguese road safety communication campaigns," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 3(4), pages 104-123, November.
• Marcin Wieczerzycki, 2015. "Produkt cyfrowy w świetle jakościowej teorii informacji i koncepcji hylemorfizmu," Gospodarka Narodowa. The Polish Journal of Economics, Warsaw School of Economics, issue 1, pages 129-146.
• Katarzyna Dziewanowska, 2015. "Dimensions of Real and Virtual Consumer Experiences," Faculty of Management Working Paper Series 42015, University of Warsaw, Faculty of Management.
• Natalia Gmerek, 2015. "The determinants of Polish movies’ box office performance in Poland," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(1), pages 15-35.
• M. Sadiq Sohail, 2015. "Gender differences in mall shopping:a study of shopping behaviour of an emerging nation," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(1), pages 36-46.
• Agnieszka Kacprzak & Katarzyna Dziewanowska, 2015. "Does a global young consumer exist? A comparative study of South Korea and Poland," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(1), pages 47-61.
• Michael C. Handrinos & Dimitrios Folinas & Konstantinos Rotsios, 2015. "Using the SERVQUAL model to evaluate the quality of services for a farm school store," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(1), pages 62-74.
• Christine Marks & Melani Prinsloo, 2015. "Authenticity in marketing: a response to consumer resistance?," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(2), pages 15-32.
• Aleksandra Korzeniowska, 2015. "Generation Y on the e-commerce market. Comparison between Polish and South Korean young consumers’ behaviour," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(2), pages 33-48.
• Prashant Trivedi, 2015. "A conceptual model for driving green purchase among indian consumers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(2), pages 49-59.
• Marcin Gebarowski & Dariusz Siemieniako, 2015. "The trade show conversation in developing inter-organizational relationships on the example of retail Real Estate industry (Rozmowa targowa w rozwijaniu wiezi miedzyorganizacyjnych na przykladzie bran," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 13(50), pages 88-103.
• Nil Engizek & Ahmet Sekerkaya, 2015. "Is The Price Only Motivation Source To Purchase Counterfeit Luxury Products?," Journal of Academic Research in Economics, Spiru Haret University, Faculty of Accounting and Financial Management Constanta, vol. 7(1 (March)), pages 89-118.
• Pierre-Nicolas Schwab, 2015. "Online complaint handling practices: Company strategies and their effects upon post-complaint satisfaction," Working Papers CEB 15-005, ULB -- Universite Libre de Bruxelles.
• Pierre-Nicolas Schwab, 2015. "An exploratory study of collinearity effects between antecedents of post-complaint satisfaction," Working Papers CEB 15-010, ULB -- Universite Libre de Bruxelles.
• Pierre-Nicolas Schwab & Laurence Rosier & Sandra Rothenberger, 2015. "Politeness matters: The antecedents and consequences of politeness in a complaint handling setting," Working Papers CEB 15-011, ULB -- Universite Libre de Bruxelles.
• Pierre-Nicolas Schwab & Sandra Rothenberger, 2015. "Online Complaint Handling: The Effects of Politeness and Grammaticality upon Perceived Professionalism and Loyalty," Working Papers CEB 15-015, ULB -- Universite Libre de Bruxelles.
• Sandra Rothenberger, 2015. "Fairness through Transparency: The Influence of Price Transparency on Consumer Perceptions of Price Fairness," Working Papers CEB 15-008, ULB -- Universite Libre de Bruxelles.
• Leyla ÖZER & Beyza GÜLTEKİN & Sinem AYDIN, 2015. "Türkçe ve Yabancı Dilde Marka İsmi Kullanılmasının Algılanan Kalite ve Satın Alma İsteğine Etkisi," Sosyoekonomi Journal, Sosyoekonomi Society, issue 23(24).
• Semra AKTAŞ POLAT, 2015. "Turistlerin Tatil Dönemlerinde Sergiledikleri Liminoid Davranışlar," Sosyoekonomi Journal, Sosyoekonomi Society, issue 23(26).
• Zahoor Hussain Javed & Huma Huma Rao & Bader Akram & Muhammad Fayyaz Nazir, 2015. "Effect of Financial Leverage on Performance of the Firms: Empirical Evidence from Pakistan," SPOUDAI Journal of Economics and Business, SPOUDAI Journal of Economics and Business, University of Piraeus, vol. 65(1-2), pages 87-95, January-M.
• Viorica Jelev, 2015. "The Future of Education into a Digital World," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 4(4), pages 6-14, December.
• Margarita Išoraitė, 2015. "Entrepreneuship and blog marketing," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 2(3), pages 171-178, March.
• Margarita Išoraitė, 2015. "Coupons as effective and innovative marketing tool," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 3(1), pages 104-113, September.
• Margarita Išoraitė, 2015. "Analysis of marketing mix: Nivea case study," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 3(2), pages 173-185, December.
• Vesna Karadzic & Radivoje Drobnjak & Manijeh Reyhani, 2015. "Opportunities and challenges in promoting youth entrepreneurship in Montenegro," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, vol. 8(3), pages 13-20, December.
• Andrew J. Patton & Kevin Sheppard, 2015. "Good Volatility, Bad Volatility: Signed Jumps and The Persistence of Volatility," The Review of Economics and Statistics, MIT Press, vol. 97(3), pages 683-697, July.
• Roland Strausz, 2017. "A Theory of Crowdfunding: A Mechanism Design Approach with Demand Uncertainty and Moral Hazard," American Economic Review, American Economic Association, vol. 107(6), pages 1430-1476, June.
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  • Roland Strausz, 2016. "A Theory of Crowdfunding - A Mechanism Design Approach with Demand Uncertainty and Moral Hazard," CESifo Working Paper Series 6100, CESifo.
  • Strausz, Roland, 2016. "A Theory of Crowdfunding - a mechanism design approach with demand uncertainty and moral hazard," CEPR Discussion Papers 11222, C.E.P.R. Discussion Papers.
• Stefano Comino & Fabio M. Manenti & Franco Mariuzzo, 2015. "Updates Management in Mobile Applications. iTunes vs Google Play," Working Paper series, University of East Anglia, Centre for Competition Policy (CCP) 2015-04v3, Centre for Competition Policy, University of East Anglia, Norwich, UK..
• Armando M. Jiménez & Hermelinda Camirra, 2015. "New trends international marketing: branding approach and its relationship with the consumer," Economía, Instituto de Investigaciones Económicas y Sociales (IIES). Facultad de Ciencias Económicas y Sociales. Universidad de Los Andes. Mérida, Venezuela, vol. 40(40), pages 171-186, july-dece.
• O. Loginova & A. Mantovani, 2015. "Information and Online Reviews," Working Papers wp996, Dipartimento Scienze Economiche, Universita' di Bologna.
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• Oksana Loginova & Andrea Mantovani, 2019. "Price competition in the presence of a web aggregator," Journal of Economics, Springer, vol. 126(1), pages 43-73, January.
  • Oksana Loginova & Andrea Mantovani, 2016. "Price Competition in the Presence of a Web Aggregator," Working Papers 1616, Department of Economics, University of Missouri.
• D.A. Sharmini Perera & VGR Chandran & D.A.C. Surang Silva & K. Chinna, 2015. "Tourist expectation and perception of world heritage site Sigiriya: Policy and institutional implications for Sri Lanka," Institutions and Economies (formerly known as International Journal of Institutions and Economies), Faculty of Economics and Administration, University of Malaya, vol. 7(2), pages 166-184, July.
• Costa, Sandrine & Hérault-Fournier, Catherine & Sirieix, Lucie, 2015. "Rôle de la proximité et de l'identification dans la fidélité des consommateurs au point de vente dans différents circuits de distribution," Working Papers MOISA 211039, Institut National de la recherché Agronomique (INRA), UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro, Montpellier, France.
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• Andreea Bianca Ene, 2015. "E-commerce – modern form of business," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), vol. 6(2), pages 117-129, July-Dece.
• Nicoleta Popescu (Sparchez), 2015. "Strategic Stages in the Development of a Culturalreligious Services," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), vol. 6(3), pages 103-110, September.
• Valeria Emilia Re, 2015. "Constructing cultural identities: Venezia, Venezia Nativa, Venissa," Working Papers 3, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
• Elitsa Uzunova, 2015. "A New Business Model Of Marketing Research," Business & Management Compass, University of Economics Varna, issue 1, pages 32-42.
• Maria Georgieva, 2015. "Marketing Effects Related To Socially Responsible Branding," Business & Management Compass, University of Economics Varna, issue 4, pages 56-66.
• Valentina Makni, 2015. "Consumer perceptions and evaluations of network marketing," An Annual Book of University of Economics - Varna, University of Economics - Varna, vol. 87(1), pages 343-418, January.
• Szőcs Attila & Berács József, 2015. "A Causal Model of Consumer-Based Brand Equity," Acta Universitatis Sapientiae, Economics and Business, Sciendo, vol. 3(1), pages 5-26.
• Todua Nugzar & Gogitidze Teona & Phutkaradze Jaba, 2015. "Georgian Consumer Attitudes Towards Genetically Modified Products," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 46(1), pages 120-133, June.
• Adebiyi Sulaimon Olanrewaju & Oyatoye Emmanuel Olateju & Kuye Owolabi Lateef, 2015. "An Analytic Hierarchy Process Analysis: Application to Subscriber Retention Decisions in the Nigerian Mobile Telecommunications," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 48(1), pages 63-83, December.
• Grah Miran & Tominc Polona, 2015. "Relationships among Store Image and Store Loyalty in Slovenia," Naše gospodarstvo/Our economy, Sciendo, vol. 61(6), pages 28-37, December.
• Riteshni Tarak & Mark Kilgour, 2015. "Analyzing the Demand Characteristics of Muslim Consumers in the United Kingdom for New Zealand Halal Meat," Working Papers in Marketing 1501, University of Waikato, Department of Marketing.
• Ashok Charan, 2015. "Marketing Analytics:A Practitioner's Guide to Marketing Analytics and Research Methods," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 9382, February.
• Luiz Moutinho & Kun-Huang Huarng (ed.), 2015. "Quantitative Modelling in Marketing and Management," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 9657.
• Wayne S DeSarbo & Sunghoon Kim, 2015. "A Review Of The Major Multidimensional Scaling Models For The Analysis Of Preference/Dominance Data In Marketing," World Scientific Book Chapters, in: Luiz Moutinho & Kun-Huang Huarng (ed.), Quantitative Modelling in Marketing and Management, chapter 1, pages 3-25, World Scientific Publishing Co. Pte. Ltd..
• Parikshat S Manhas & Ajay K Manrai & Lalita A Manrai & Ramjit, 2015. "Role Of Structural Equation Modelling In Theory Testing And Development," World Scientific Book Chapters, in: Luiz Moutinho & Kun-Huang Huarng (ed.), Quantitative Modelling in Marketing and Management, chapter 2, pages 27-42, World Scientific Publishing Co. Pte. Ltd..
• Joaquín Aldás-Manzano, 2015. "Partial Least Squares Path Modelling In Marketing And Management Research: An Annotated Application," World Scientific Book Chapters, in: Luiz Moutinho & Kun-Huang Huarng (ed.), Quantitative Modelling in Marketing and Management, chapter 3, pages 43-78, World Scientific Publishing Co. Pte. Ltd..
• Graeme D Hutcheson, 2015. "Statistical Model Selection," World Scientific Book Chapters, in: Luiz Moutinho & Kun-Huang Huarng (ed.), Quantitative Modelling in Marketing and Management, chapter 4, pages 79-101, World Scientific Publishing Co. Pte. Ltd..
• Arnaldo Coelho & Luiz Moutinho & Graeme D Hutcheson & Maria Manuela Santos Silva, 2015. "Artificial Neural Networks And Structural Equation Modelling: An Empirical Comparison To Evaluate Business Customer Loyalty," World Scientific Book Chapters, in: Luiz Moutinho & Kun-Huang Huarng (ed.), Quantitative Modelling in Marketing and Management, chapter 5, pages 105-137, World Scientific Publishing Co. Pte. Ltd..
• Arnaldo Coelho & Luiz Moutinho & Graeme D Hutcheson & Maria Manuela Santos Silva, 2015. "The Application Of Nn To Management Problems," World Scientific Book Chapters, in: Luiz Moutinho & Kun-Huang Huarng (ed.), Quantitative Modelling in Marketing and Management, chapter 6, pages 139-210, World Scientific Publishing Co. Pte. Ltd..
• Stephen Hurley & Luiz Moutinho, 2015. "Meta-Heuristics In Marketing," World Scientific Book Chapters, in: Luiz Moutinho & Kun-Huang Huarng (ed.), Quantitative Modelling in Marketing and Management, chapter 7, pages 211-239, World Scientific Publishing Co. Pte. Ltd..
• Yu-Lan Lee & Ming-leih Wu & Chunti Su, 2015. "Non-Parametric Test With Fuzzy Data And Its Applications In The Performance Evaluation Of Customer Capital," World Scientific Book Chapters, in: Luiz Moutinho & Kun-Huang Huarng (ed.), Quantitative Modelling in Marketing and Management, chapter 8, pages 241-254, World Scientific Publishing Co. Pte. Ltd..
• Berlin Wu & Mei Fen Liu, 2015. "Too Much Ado About Nothing? Fuzzy Measurement Of Job Stress For School Leaders," World Scientific Book Chapters, in: Luiz Moutinho & Kun-Huang Huarng (ed.), Quantitative Modelling in Marketing and Management, chapter 9, pages 255-272, World Scientific Publishing Co. Pte. Ltd..
• Yingwan Wu & Simon Fong & Suash Deb & Thomas Hanne, 2015. "Interactive Virtual Platform For Shopping Furniture Based On Unity 3d," World Scientific Book Chapters, in: Luiz Moutinho & Kun-Huang Huarng (ed.), Quantitative Modelling in Marketing and Management, chapter 10, pages 273-292, World Scientific Publishing Co. Pte. Ltd..
• Malcolm J Beynon & Aoife McDermott & Mary A Keating, 2015. "Qualitative Comparison Analysis: An Example Analysis Of Clinical Directorates And Resource Management," World Scientific Book Chapters, in: Luiz Moutinho & Kun-Huang Huarng (ed.), Quantitative Modelling in Marketing and Management, chapter 11, pages 295-308, World Scientific Publishing Co. Pte. Ltd..
• Mladen Sokele, 2015. "Growth Models," World Scientific Book Chapters, in: Luiz Moutinho & Kun-Huang Huarng (ed.), Quantitative Modelling in Marketing and Management, chapter 12, pages 309-321, World Scientific Publishing Co. Pte. Ltd..
• Yun Li & Luiz Moutinho & Kwaku K Opong & Yang Pang, 2015. "Bayesian Prediction With Linear Dynamic Model: Principle And Application," World Scientific Book Chapters, in: Luiz Moutinho & Kun-Huang Huarng (ed.), Quantitative Modelling in Marketing and Management, chapter 13, pages 323-342, World Scientific Publishing Co. Pte. Ltd..
• Malcolm J Beynon & Harry Barton, 2015. "Promethee: Technical Details And Developments, And Its Role In Performance Management," World Scientific Book Chapters, in: Luiz Moutinho & Kun-Huang Huarng (ed.), Quantitative Modelling in Marketing and Management, chapter 14, pages 343-361, World Scientific Publishing Co. Pte. Ltd..
• Armando B Mendes & Luís Cavique & Jorge MA Santos, 2015. "Data Mining Process Models: A Roadmap For Knowledge Discovery," World Scientific Book Chapters, in: Luiz Moutinho & Kun-Huang Huarng (ed.), Quantitative Modelling in Marketing and Management, chapter 15, pages 363-391, World Scientific Publishing Co. Pte. Ltd..
• Thomas Hanne & Suash Deb & Simon Fong, 2015. "Metaheuristics In Logistics," World Scientific Book Chapters, in: Luiz Moutinho & Kun-Huang Huarng (ed.), Quantitative Modelling in Marketing and Management, chapter 16, pages 393-422, World Scientific Publishing Co. Pte. Ltd..
• Pedro Godinho & Luiz Moutinho & Manuela Silva, 2015. "A Model For Optimising Earned Attention In Social Media Based On A Memetic Algorithm," World Scientific Book Chapters, in: Luiz Moutinho & Kun-Huang Huarng (ed.), Quantitative Modelling in Marketing and Management, chapter 17, pages 423-456, World Scientific Publishing Co. Pte. Ltd..
• Yan Zhuang & Hang Yang, 2015. "Stream-Based Classification For Social Network Recommendation Systems," World Scientific Book Chapters, in: Luiz Moutinho & Kun-Huang Huarng (ed.), Quantitative Modelling in Marketing and Management, chapter 18, pages 457-468, World Scientific Publishing Co. Pte. Ltd..
• Luís Cavique & Armando B Mendes & Jorge MA Santos, 2015. "Clique Communities In Social Networks," World Scientific Book Chapters, in: Luiz Moutinho & Kun-Huang Huarng (ed.), Quantitative Modelling in Marketing and Management, chapter 19, pages 469-490, World Scientific Publishing Co. Pte. Ltd..
• Iola Pinto & Margarida GMS Cardoso, 2015. "Measuring The Effects Of Marketing Actions: The Role Of Matching Methodologies," World Scientific Book Chapters, in: Luiz Moutinho & Kun-Huang Huarng (ed.), Quantitative Modelling in Marketing and Management, chapter 20, pages 491-506, World Scientific Publishing Co. Pte. Ltd..
• Jorge Santos & Armando B Mendes & Luís Cavique & Magdalena Kapelko, 2015. "Mathematical Programming Applied To Benchmarking In Economics And Management," World Scientific Book Chapters, in: Luiz Moutinho & Kun-Huang Huarng (ed.), Quantitative Modelling in Marketing and Management, chapter 21, pages 507-529, World Scientific Publishing Co. Pte. Ltd..
• Florin-Lucian ISAC & Anca-Maria IONESCU & Andrei DOBRE, 2015. "Behavioral consequences of customers’ satisfaction with banking products and services," Timisoara Journal of Economics and Business, West University of Timisoara, Romania, Faculty of Economics and Business Administration, vol. 8(2), pages 232-254, December.
• Roblek, Vasja & Meško Maja, 2015. "Designing Mobile Application for the Over the Counter Drug Marketing," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2015), Kotor, Montengero, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Kotor, Montengero, 10-11 September 2015, pages 213-219, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Hussain, Riaz & Ali, Mazhar, 2015. "Effect of Store Atmosphere on Consumer Purchase Intention," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 7(2), pages 35-43.
  • Hussain, Riaz & Ali, Mazhar, 2015. "Effect of Store Atmosphere on Consumer Purchase Intention," MPRA Paper 72707, University Library of Munich, Germany.
• Strassl, Johann & Schicker, Günter & Grasser, Christian, 2015. "Giving ideas a chance: Systematic development of services in manufacturing industry," Weidener Diskussionspapiere 47, University of Applied Sciences Amberg-Weiden (OTH).
• Strausz, Roland, 2015. "Crowdfunding, demand uncertainty, and moral hazard: A mechanism design approach," SFB 649 Discussion Papers 2015-036, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
• Anna Czubała, 2015. "Innovations in the service sector in Poland," Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie / The Malopolska School of Economics in Tarnow Research Papers Collection, Malopolska School of Economics in Tarnow, vol. 26(1), pages 35-45, June.
• Neringa Ivanauskiene & Vilte Auruskeviciene & Lineta Ramoniene & Vida Skudiene, 2015. "THE RELATIONSHIP AMONG E-MARKETING STRATEGY AND SUCCESS OF INTERNATIONALIZATION PROCESS OF THE SMEs IN EMERGING ECONOMIES," European Journal of Business and Economics, Central Bohemia University, vol. 10(2), pages 6851:10-685, January.
• Sanja Bijakšić & Brano Markić & Arnela Bevanda, 2015. "Attitudes And Opinions Of Young Population On The Concept Of The Internet As A Form Of Integrated Marketing Communication," European Journal of Business and Economics, Central Bohemia University, vol. 10(2), pages 6881:10-688, January.
• Chaminda Karunaratna, 2015. "Propensity To Customer Switching: A Review On Apparel Stores," European Journal of Business and Economics, Central Bohemia University, vol. 10(2), pages 6951:10-695, January.
• Kamila Peszko, 2015. "The Consumer As A Source Of Marketing Information In The Information Society," CBU International Conference Proceedings, ISE Research Institute, vol. 3(0), pages 361-367, September.
• Jakub Zilincan, 2015. "Search Engine Optimization," CBU International Conference Proceedings, ISE Research Institute, vol. 3(0), pages 506-510, September.
• Jos Jansen, 2015. "A Note on Quality Disclosure and Competition," Economics Working Papers 2015-15, Department of Economics and Business Economics, Aarhus University.
• Heiko Karle & Georg Kirchsteiger & Martin Peitz, 2015. "Loss Aversion and Consumption Choice: Theory and Experimental Evidence," American Economic Journal: Microeconomics, American Economic Association, vol. 7(2), pages 101-120, May.
  • Kirchsteiger, Georg & Peitz, Martin & Karle, Heiko, 2012. "Loss Aversion and Consumption Choice: Theory and Experimental Evidence," CEPR Discussion Papers 9183, C.E.P.R. Discussion Papers.
  • Karle, Heiko & Kirchsteiger, Georg & Peitz, Martin, 2013. "Loss Aversion and Consumption Choice: Theory and Experimental Evidence," VfS Annual Conference 2013 (Duesseldorf): Competition Policy and Regulation in a Global Economic Order 79943, Verein für Socialpolitik / German Economic Association.
• Bart J. Bronnenberg & Paul B. Ellickson, 2015. "Adolescence and the Path to Maturity in Global Retail," Journal of Economic Perspectives, American Economic Association, vol. 29(4), pages 113-134, Fall.
• Ioana-Nicoleta Abrudan & Ioan Plaias & Dan-Cristian Dabija, 2015. "The relationship among image, satisfaction and loyalty – innovative factor of competitiveness for shopping centers," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(39), pages 536-536, May.
• Mirela Octavia Sirbu & Andreea Simona Saseanu & Simona Ioana Ghita, 2015. "Consumers` perception on the use of innovative technologies in creating store atmosphere," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(39), pages 567-567, May.
• Laurentiu-Dan Anghel & Diana Maria Vrânceanu & Alina Filip & Claudia Elena Tuclea, 2015. "The impact of innovative commercial technologies on students’ behaviour of an economic university," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(39), pages 600-600, May.
• Ádám Novotny & Lóránt Dávid & Hajnalka Csáfor, 2015. "Applying RFID technology in the retail industry – benefits and concerns from the consumer’s perspective," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(39), pages 615-615, May.
• Nikola Milicevic & Aleksandar Grubor, 2015. "The effect of backroom size on retail product availability – operational and technological solutions," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(39), pages 661-661, May.
• Daniel Serbanica & Violeta Radulescu & Anca Francisca Cruceru, 2015. "The Role of Marketing Audit in Evaluation Sustainable Marketing Performance in Romanian Organizations," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(40), pages 1011-1011, August.
• Juraj Cheben & Drahoslav Lancaric & Radovan Savov & Marián Tóth, 2015. "Towards Sustainable Marketing: Strategy in Slovak Companies," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(40), pages 855-855, August.
• Catalina Sitnikov & Laura Vasilescu & Radu Ogarca & Sorin Tudor, 2015. "Matrix Model for Choosing Green Marketing Sustainable Strategic Alternatives," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(40), pages 909-909, August.
• Gheorghe Epuran & Lavinia Dovleac & Ioana Simona Ivasciuc & Bianca Tescasiu, 2015. "Sustenability and Organic Growth Marketing: an Exploratory Approach on Valorisation of Durable Development Principles in Tourism," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(40), pages 927-927, August.
• Cristian Valentin Hapenciuc & Florina Pînzaru & Elena-Madalina Vatamanescu & Pavel Stanciu, 2015. "Converging Sustainable Entrepreneurship and the Contemporary Marketing Practices. An Insight into Romanian Start-Ups," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(40), pages 938-938, August.
• Adriana Calu & Costel Negrei & Daniela Artemisa Calu & Viorel Avram, 2015. "Reporting of Non-Financial Performance Indicators – a Useful Tool for a Sustainable Marketing Strategy," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(40), pages 977-977, August.
• Marian Siminica & Liviu Craciun & Adina Dinu, 2015. "The Impact of Corporate Sustainability Strategies on the Financial Performance of Romanian Companies in the Context of Green Marketing," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(40), pages 994-994, August.
• Bogdan Georgescu, 2015. "Pricing Strategy in Services - Pricing Strategies in Transport Services," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 104-108, July.
• Maria Johann & Mihaela Constantinescu & Stefan Claudiu Caescu, 2015. "Polish Tourists’ Perceptions of Service Quality Offered by Summer Resort Hotels in Romania," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 109-114, July.
• Claudiu-Cătălin Munteanu, 2015. "Brand Extensions Differentiation: Implications for Strategy," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 115-119, July.
• Bistra Vassileva & Adriyana Miteva, 2015. "Global Brands Dynamics: Implications for Building Corporate Identity in Emerging Markets," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 120-129, July.
• Michael Sturm, 2015. "Business Development Characteristics: Findings from Literature," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 130-137, July.
• Stefan-Alexandru Catana & Victor Constantinescu, 2015. "Direct Marketing Strategy for „Coradrive” Service, Promoted by Cora Company," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 185-191, July.
• Ionela – Valeria POPESCU, 2015. "Brand: a Simple Name or a Criterion in Purchasing Decisions?," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 192-199, July.
• Razvan Zaharia & Rodica Milena Zaharia, 2015. "Psychology of Luxury Goods Consumer," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 200-208, July.
• Narcis-Alexandru Bozga, 2015. "Consumers Behavior Features Upon the Organic Products in Romania," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 209-217, July.
• Jolanta Tkaczyk, 2015. "Consumer Susceptibility to Social Influence and Tendency to Generate a Positive or Negative Message in Word of Mouth Communication," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 21-28, July.
• Carmen Balan, 2015. "Marketing Trends in the Online Retailing of Books in Romania," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 218-226, July.
• Daniel Moise, 2015. "Events Marketing 4-D Research," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 227-232, July.
• Chukwuka Ododo & Gary Mulholland & Jason Turner, 2015. "Can Discount Pricing Be A Comeptitive Brand Strategy? An Evaluation of Aldi," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 241-251, July.
• Egehan Ozkan & Dilaver Tengilimoğlu & Pelin Yilik, 2015. "The Interaction Between Organizational Silence Climate And Employees Behaviors In The Field Of Health," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 252-260, July.
• Jari Salo, 2015. "Mobile Game Advertising Recall in Pre- and Post-Game Experience," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 261-273, July.
• Daniela Gracan & Marina Barkidija, 2015. "Green Business for Green Meetings (Case Study: Opatija Kongress Hotels)," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 274-280, July.
• Camelia Kailani & Narcisa Ciobotar, 2015. "Experiential Marketing: An Efficient Tool to Leverage Marketing Communication Impact on Consumer Behaviou," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 281-287, July.
• Emilian Cristian Irimescu, 2015. "Business Development Challenges for Security Industry – The Classical Market and The New Technology Market," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 288-294, July.
• Lucian-Florin Onișor, 2015. "Marketing and Business Development between Idea, Scientific Discovery and Innovation," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 29-39, July.
• Edmir Kuazaqui, 2015. "Public Relations as an Exposure Tool for the Management," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 295-303, July.
• Dan Mitrea, 2015. "Marketing Research thought Near Filed Communication," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 322-328, July.
• Radu Ioan MOGOS, 2015. "A Multi-Agent Technology Based Platform for Marketing Communication," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 329-337, July.
• Katarzyna Rupik, 2015. "Customer Engagement Behaviour in the Fashion Industry," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 338-346, July.
• Adriana Emilia Robu (Percă-Robu), 2015. "A Phenomenological Approach of E-Commerce Websites Interactivity Dimensions: A Close Look at Experts’ Challenges," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 347-358, July.
• Luca Marinelli & Gian Luca Gregori, 2015. "New Marketing Research Models: The Potentials of The Social Network Analysis Applied to Social Media," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 393-399, July.
• Sutthipong Meeyai, 2015. "Modeling Store Patronage: A Systematic Review," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 40-48, July.
• Derek Ong Lai Teik & Terrance Chiang Tong Seng & Amanda Pung Xin-Yi, 2015. "To Buy or To Lie: Determinants of Purchase Intention of Counterfeit Fashion in Malaysia," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 49-56, July.
• Federico Guillermo Topolansky Barbe & Andrea Fujarczuk & Magdalena Maria Gonzalez Triay, 2015. "Would the Niagara Region Benefit from Specialising in Riesling?," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 57-67, July.
• Milind Fadnavis, 2015. "Redefining 'The Rich'," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 68-74, July.
• Debra Riley & Peter Martins da Silva & Sabrina Behr, 2015. "The Impact of Packaging Design on Health Product Perceptions," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 81-89, July.
• Jolita Vveinhardt & Egle Stonkute, 2015. "Corporate Social Responsibility as a Brand: Practical Activity or Social Hypocrisy?," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 9-20, July.
• Corina Larisa Bunghez, 2015. "Space Tourism Market Analysis. Current Situation and Future Trends," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 97-103, July.
• Yonezawa, Koichi & Richards, Timothy J., 2015. "Competitive Package Size Decisions," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205287, Agricultural and Applied Economics Association.
• Liaukonyte, Jura & Streletskaya, Nadia A. & Kaiser, Harry M., 2015. "Noisy Information Signals and Endogenous Preferences for Labeled Attributes," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 40(2), pages 1-24, May.
  • Liaukonyte, Jura & Streletskaya, Nadia & Kaiser, Harry, 2015. "Noisy Information Signals and Endogenous Preferences for Labeled Attributes," 2015 Conference, August 9-14, 2015, Milan, Italy 211823, International Association of Agricultural Economists.
  • Liaukonyte, Jura & Streletskaya, Nadia & Kaiser, Harry M., 2015. "Noisy Information Signals and Endogenous Preferences for Labeled Attributes," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205386, Agricultural and Applied Economics Association.
• Ellison, Brenna & Kirwan, Barrett & Nepal, Atul, 2015. "Consumers' Willingness to Pay for Bioplastic Plant Containers: An Experimental Auction Approach," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205670, Agricultural and Applied Economics Association.
• Carpio, Carlos E. & Mathews, Leah G. & Boonsaeng, Tullaya & Perrett, Allison & Descieux, Katie, 2015. "Evaluating the Marketing Impact of a Regional Branding Program Using Contingent Valuation Methods: The Case of the Appalachian Grown™ Branding Program," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205800, Agricultural and Applied Economics Association.
  • Aborisade, Olumide & Carpio, Carlos E. & Mathews, Leah & Boonsaeng, Tullaya & Perrett, Allison & Descieux, Katie, 2016. "Evaluating the Marketing Impact of a Regional Branding Program Using Contingent Valuation Methods: The Case of the Appalachian Grown™ Branding Program," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas 230094, Southern Agricultural Economics Association.
• Seitz, Carolin Claudia & Roosen, Jutta, 2015. "From Global to Local? The Power of Domestic Markets," 145th Seminar, April 14-15, 2015, Parma, Italy 200158, European Association of Agricultural Economists.
• Calvo-Dopico, D., 2015. "Implantación de la trazabilidad y su relación con la calidad: marco conceptual y retos estratégicos. Aplicación al sector pesquero," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 15(01).
• Dominic, Theresia & Theuvsen, Ludwig, 2015. "The Impact of External and Internal Factors on Strategic Management Practices of Agribusiness Firms in Tanzania," GlobalFood Discussion Papers 197072, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
• Dominic, Theresia & Theuvsen, Ludwig, 2015. "Agribusiness Firm Resources and Performance: The Mediating Role of Strategic Management Practices," GlobalFood Discussion Papers 200324, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
• Csatáriné Dogi, Ilona, 2015. "Fogyasztói Etnocentrizmust Befolyásoló Tényezők Vizsgálata – Szakirodalmi Áttekintés," Journal of Central European Green Innovation, Karoly Robert University College, vol. 3(3), pages 1-7.
• Ifjú, Laura & Szilbek, Katalin & Verdes, Tamás, 2015. "A Sárospataki Járás Elemzése Turizmus A Fejlődés Szolgálatában," Journal of Central European Green Innovation, Karoly Robert University College, vol. 3(3), pages 1-19.
• Liaukonyte, Jura & Streletskaya, Nadia A. & Kaiser, Harry M., 2015. "Noisy Information Signals and Endogenous Preferences for Labeled Attributes," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 40(2), pages 1-24, May.
  • Liaukonyte, Jura & Streletskaya, Nadia & Kaiser, Harry M., 2015. "Noisy Information Signals and Endogenous Preferences for Labeled Attributes," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205386, Agricultural and Applied Economics Association.
  • Liaukonyte, Jura & Streletskaya, Nadia & Kaiser, Harry, 2015. "Noisy Information Signals and Endogenous Preferences for Labeled Attributes," 2015 Conference, August 9-14, 2015, Milan, Italy 211823, International Association of Agricultural Economists.
• Veljković, Saša & Stojanović, Žaklina & Filipović, Jelena, 2015. "Attitudes Toward Farm Animals Welfare And Consumer’S Buying Intentions - Case Of Serbia," Economics of Agriculture, Institute of Agricultural Economics, vol. 62(01), pages 1-19, March.
• Dalibor, Dončić & Nenad, Perić & Radivoj, Prodanović, 2015. "Holistic Marketing In The Function Of Competitiveness Of The Apple Producers In Bosnia And Herzegovina," Economics of Agriculture, Institute of Agricultural Economics, vol. 62(2), pages 1-15, June.
• Mitić, Sanja & Gligorijević, Mirjana, 2015. "Consumers’ Attitudes, Knowledge And Consumption Of Products With Nutrition And Health Claims," Economics of Agriculture, Institute of Agricultural Economics, vol. 62(2), pages 1-18, June.
• Pavlović, Nataša & Medić, Sandra & Tešić, Aleksandra, 2015. "Relations, Interactions And Networks Of Cultural Tourism Stakeholders In Rural Areas Of Vojvodina," Economics of Agriculture, Institute of Agricultural Economics, vol. 62(2), pages 1-15, June.
• Costa, S. & Hérault-Fournier, C. & Sirieix, L., 2015. "Rôle de la proximité et de l’identification dans la fidélité des consommateurs au point de vente dans différents circuits de distribution," Working Papers MoISA 201504, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France.
  • Costa, Sandrine & Hérault-Fournier, Catherine & Sirieix, Lucie, 2015. "Rôle de la proximité et de l'identification dans la fidélité des consommateurs au point de vente dans différents circuits de distribution," Working Papers MOISA 211039, Institut National de la recherché Agronomique (INRA), UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro, Montpellier, France.
• Liaukonyte, Jura & Streletskaya, Nadia A. & Kaiser, Harry M., 2015. "Noisy Information Signals and Endogenous Preferences for Labeled Attributes," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 40(2), pages 1-24, May.
  • Liaukonyte, Jura & Streletskaya, Nadia & Kaiser, Harry M., 2015. "Noisy Information Signals and Endogenous Preferences for Labeled Attributes," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205386, Agricultural and Applied Economics Association.
  • Liaukonyte, Jura & Streletskaya, Nadia & Kaiser, Harry, 2015. "Noisy Information Signals and Endogenous Preferences for Labeled Attributes," 2015 Conference, August 9-14, 2015, Milan, Italy 211823, International Association of Agricultural Economists.
• Simões, Elsa Barbosa & Santos, Ana Cristina Agulheiro & Lucas, Maria Raquel, 2015. "Qualidade Instrumental e Sensorial de Papaia Produzida em Cabo Verde, e Análise Crítica da Sua Importação," Brazilian Journal of Rural Economy and Sociology (Revista de Economia e Sociologia Rural-RESR), Sociedade Brasileira de Economia e Sociologia Rural, vol. 53(4), pages 1-16, December.
• Joanna Koszela-Kulinska & Rafal Michalski, 2015. "The effects of the anthropological race, gender and location of verbal-pictorial stimuli on the usability of visual information conveyance," WORking papers in Management Science (WORMS) WORMS/15/01, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
• Jerzy Grobelny & Rafal Michalski, 2015. "The role of background color, interletter spacing, and font size on preferences in the digital presentation of a product," WORking papers in Management Science (WORMS) WORMS/15/05, Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology.
• Oana TUGULEA, 2015. "Different Web Credibility Assessment As A Result Of One Year Difference In Education. A Study On The Dimensions Of Credibility Of Commercial Presentation Websites," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 16, pages 117-133, December.
• Ion Stancu, 2015. "A New Vision In Sales: Satisfying Customer Needs And Social Responsibility," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(43), pages 163-168.
• Gheorghe Meghisan & Georgeta-Madalina Meghisan, 2015. "Mobile Telecommunications Services And Mobile Health Devices," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(43), pages 123-131.
• Adina Dinu & Tudor Nistorescu, 2015. "Considerations Concerning The E-Tourism Performance In Clisura Dunarii Destination," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(43), pages 189-204.
• Natalita Maria Sperdea & Maria Magdalena Criveanu, 2015. "Particularities Of Organic Products Market In Romania," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(43), pages 63-69.
• Mihaela MANEA, 2015. "Wine Tourism In Western Moldova - To A Future Alsace?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 111-123, May.
• Erika KULCSÁR & PhD Rozalina Zsófia SIMON, 2015. "The Magic Of Dark Tourism," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 124-136, May.
• Claudia Maria CACOVEAN, 2015. "Marketing – A Way To Increase The Value Of The Performing Arts," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 137-150, May.
• Andrada IACOB, 2015. "Consequences Of Employee’S Customer Orientation In Public Services," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 169-180, May.
• Georgeta-Madalina MEGHISAN, 2015. "Cultural Influences On Pre-Pay Mobile Telecommunications Services Users," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 181-187, May.
• Hyuk KIM, 2015. "Global Public Private Partnership: An Analogical Reasoning Model," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 188-204, May.
• Dorian-Laurentiu FLOREA, 2015. "A Theory Of Consumer’S Perceived Risk Under The Halo Effect," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 205-215, May.
• Daniela FUNDEANU, 2015. "Model Of Health Tourism Development - Spa Tourism Cluster In Romania," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 216-227, May.
• Bogdan BUDICA & Adrian Florin Budica-Iacob, 2015. "Comparative Analysis Of The Tourist Activity At The Level Of South-West Oltenia Region," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 228-235, May.
• Mandy Loh & Maisarah Ahmad & Suhaila Abdul Kadir & Syed Shah Alam, 2015. "Influence Of Customer Values And Self-Image Congruity On Customer Behavior-Based Crm Performance," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 23-44, May.
• Flaviu MEGHISAN, 2015. "Comparative Analysis Of The Tourist Activity At The Level Of South-West Oltenia Region," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 236-252, May.
• Cristina Maria BALGARADEAN & Raluca BABUT, 2015. "Young People’S Perceptions Towards Sexuality In Advertising," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 63-77, May.
• Lavinia DOVLEAC & Marius BALASESCU & Simona BALASESCU, 2015. "The Perceptions Of Romanian Young Entrepreneurs Regarding The Challenges Of An Innovative Business Environment," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 78-91, May.
• Mohammed Belal UDDIN, 2015. "Investigating The Determinants Of Student Academic Performance: A Study On Comilla University," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 259-273, November.
• Lokhman Hakim BIN OSMAN, 2015. "Network Communication Model: Propensity Of Network Inter-Connectivity Based On Types Of Network Relations," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 274-294, November.
• Mohammad MASUKUJJAMAN & Chamhuri SIWAR & Reaz MAHMUD & Syed Shah ALAM, 2015. "Banker’S Perception On Green Banking-An Empirical Study On Islamic Banks In Bangladesh," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 295-310, November.
• Ovidiu I. MOISESCU, 2015. "Development And Validation Of A Measurement Scale For Customers’ Perceptions Of Corporate Social Responsibility," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 311-332, November.
• Alexandra-Codruta POPESCU (BÎZOI), 2015. "On The Sustainability Of Fast Fashion Supply Chains – A Comparison Between The Sustainability Of Inditex And H&M’S Supply Chains," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 333-352, November.
• Erika KULCSÁR & Emoke SZABÓ, 2015. "Is The Behaviour Of Banking Services Consumers In Miercurea Ciuc Gender Different?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 382-391, November.
• Lect. Emoke-Szidónia Feder Ph. D., 2015. "Proactive And Reactive Foreign Market Oriented International Ventures: A Comparative Analysis On Performance," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(24), pages 123-136, APRIL.
• Cuciurhan Mihaela M.D Student & Asist. Prof. Patricia Bertea Ph. D, 2015. "Search Engine Advertising: To Click Or Not To Click On Sponsored Ads," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(24), pages 85-92, APRIL.
• Zombor Berezvai, 2015. "The pricing strategies of Hungarian food retail chains during the last recession," Acta Oeconomica, Akadémiai Kiadó, Hungary, vol. 65(3), pages 393-411, September.
• Maria ALEXANDRESCU & Loredana-Aurelia ALEXANDRESCU, 2015. "Flowers in Mihai Eminescu’s poetic imagery," Alma Mater University journal, Alma Mater University jornal of Sibiu, vol. 8(1), pages 3-6, June.
• Ion DINU & Nadina FUGACIU, 2015. "Promotion techniques of a product. The promotion policy," Alma Mater University journal, Alma Mater University jornal of Sibiu, vol. 8(2), pages 60-64, July.
• Daciana NEAMTIU, 2015. "Considerations about financing agriculture in Romania. A special type of loan," Alma Mater University journal, Alma Mater University jornal of Sibiu, vol. 8(2), pages 75-80, July.
• Radu Ioan MogoÛ & Carmen Acatrinei, 2015. "Designing Email Marketing Campaigns - A Data Mining Approach Based On Consumer Preferences," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(17), pages 1-1.
• Claudia Olimpia Moisă, 2015. "The Importance And The Role Of Tourism In The Economic And Social Life Of Alba County," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(17), pages 1-10.
• Mihai Orzan & Anamaria Catălina Radu & Andra Iuliana Dobrescu & Maria Cristina Mitrică, 2015. "Views Of Young People On The Importance Of Marketing Communication In Terms Of Accessing European Funds," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(17), pages 1-2.
• Silvia Maican, 2015. "The Impact Of Csr On Romanian Consumers' Trust," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(17), pages 1-8.
• Alina-Daniela Mihalcea, 2015. "Human Resources And Marketing Mix In Oil&Gas Industry," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(17), pages 1-9.
• Ruxandra Lazea & Maria MureÅŸan, 2015. "Romanian Legislation In The Healthcare Services Domain," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(17), pages 1-4.
• Lucian Marina, 2015. "Cultural Participation And Touristic Valorisation Of The Local Cultural Heritage," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(17), pages 1-5.
• Carmen Adina PaÅŸtiu & Maria MureÅŸan, 2015. "The Analysis Of The Relationship Between Marketing Strategies And The Performance Of Small And Medium Sized Businesses In Romania," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(17), pages 1-6.
• Iulia-Maria Apostu, 2015. "Building Brand Awareness In The Medical Travel Market," International Journal for Responsible Tourism, Fundatia Amfiteatru, vol. 4(2), pages 123-135, December.
• Stanley Brunn, 2015. "Philatelic Boosterism: Tourism Stamps Of Small Island States," International Journal for Responsible Tourism, Fundatia Amfiteatru, vol. 4(2), pages 23-52, December.
• Markovic JELICA & Miskovic IVANA & Tomka DRAGICA & Djeri LUKRECIJA & Milosevic SRDJAN, 2015. "Impacts Of Green Marketing Strategies On Benefits Of Hotels: The Case From Serbia," International Journal for Responsible Tourism, Fundatia Amfiteatru, vol. 4(2), pages 7-22, December.
• Timur Keskintürk & Eyüp Çetin, 2015. "A Genetic Algorithm Metaheuristic For The Weapon-Target Based Media Allocation Problem," Alphanumeric Journal, Bahadir Fatih Yildirim, vol. 3(1), pages 1-6, June.
• Aysun Kapucugil İkiz & Güzin Özdağoğlu, 2015. "Text Mining as a Supporting Process for VoC Clarification," Alphanumeric Journal, Bahadir Fatih Yildirim, vol. 3(1), pages 25-40, June.
• Karolina Anielak, 2015. "Product placement as a way of promoting on an international scale based on a series of films about James Bond," International Economics, University of Lodz, Faculty of Economics and Sociology, issue 12, pages 217-234, December.
• Alex Torac, 2015. "Testarea experimentala a existentei unei influente exercitate de metrica Bounce rate asupra scorului de calitate din Google AdWords," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 9(4), pages 11-20, December.
• David Ciocodeica, 2015. "Cercetare cantitativa privind utilizarea retelelor de socializare online in randul tinerilor din Bucuresti," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 9(4), pages 21-33, December.
• Ion Vorovenci, 2015. "Premisele marketingului in Romania," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 9(4), pages 3-10, December.
• Raluca-Giorgiana Chivu, 2015. "Cercetarea atitudinii consumatorilor fata de publicitate," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 9(4), pages 34-48, December.
• Toni Djokic & Mario Pepur & Josip Arneric, 2015. "The Impact Of Employee Satisfaction On Customer Satisfaction On The Financial Services Market," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 24(1), pages 49-79, june.
• Ivan-Damir Anic & Lara Jelenc & Nevija Sebetic, 2015. "Examining Demographic Profile And Purchasing Behaviour Of Buyers Of Organic Food Products In Karlovac County," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 24(2), pages 367-388, december.
• Matea Matic & Barbara Puh & Vanja Vlahovic, 2015. "Exploring Consumers Purchase Attitudes Towards Natural Cosmetics," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 24(2), pages 433-448, december.
• Corina Daba-Buzoianu, 2015. "Online Media Coverage Of Environmental Protest In Romania. Rosia Montana Case," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
• Alina Duduciuc, 2015. "Advertising Brands By Means Of Sounds Symbolism: The Influence Of Vowels On Perceived Brand Characteristics," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
• Ioana Olariu & Bogdan Nichifor, 2015. "A Conceptual Approach On Press Conference," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
• Monica Patrut, 2015. "Candidates In The Presidential Elections In Romania (2014): The Use Of Social Media In Political Marketing," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
• Laura Catalina Timiras, 2015. "E-Commerce National Market - Study From The Perspective Of Manifested Demand," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
• Laura Catalina Timiras & Bogdan Nichifor, 2015. "Landmarks On The Evolution Of E-Commerce In The European Union," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
• Luminita Zait, 2015. "Modeling The Process Of Assimilation And Operationalization Of The Concept Of Marketing By Romanian Local Organizations," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
• Luminita Zait, 2015. "Quantitative Research On The Concept Of Marketing Assimilation And Operationalization By Local Organizations In Practice," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
• Cristina Cirtita-Buzoianu, 2015. "Political Communication During The 2014 Presidential Campaign: Online Media Coverage," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 22.
• Iuliana Petronela Gardan & Daniel Adrian Gardan & Gheorghe Epuran, 2015. "Social Factors Influence From The Perspective Of Dental Healthcare Services Consumers’ Behavior," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 22.
• Laura Catalina Timiras, 2015. "Some Evolutions Of The Romanian It Market," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 22.
• Sergii Illiashenko & Oleg Olefirenko, 2015. "Estimation Of The Innovative Projects Investment Potential At The Machine Builders (Evidence From Llc "Turbomash")," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 1(1).
• Svitlana Malyuk, 2015. "Methods Of Determination The Interior Potential Of Enterprise In Making Strategical Assortment Decisions," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 1(1).
• Viktoriia Paziuk, 2015. "Life Cycle Of A Wine Brand," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", vol. 1(2).
• Alexandra Zbuchea & Rares Mocanu, 2015. "Are Managers Fighting Their Marketers?," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Ovidiu I. Moisescu, 2015. "The Impact Of Perceived Csr On Customer Loyalty In The Personal Care Products Market," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Lacramioara Radomir & Ioan Plaias & Voicu-Cosmin Nistor, 2015. "Alternative Measures Of Bank Service Quality: An Extended Review," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Nezihe Figen Ersoy & Medet Yolal & Bulent Batmaz, 2015. "Cosmetic Consumption Of Metropolitan Males In A Developing Country," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Sanja Mitić, 2015. "External Relationships And Marketing Practices In Serbian Firms: The Intangible Capital Perspective," Economic Annals, Faculty of Economics and Business, University of Belgrade, vol. 60(204), pages 75-104, January –.
• Aleksandar Grubor & Ružica Kovač Žnideršić & Dražen Marić, 2015. "C-2-C Market Relations And Word Of Mouth," Economic Annals, Faculty of Economics and Business, University of Belgrade, vol. 60(207), pages 117-134, September.
• ȚICHINDELEAN Mihai, 2015. "Relationship Marketing - A Client Relationship Lifecycle Perspective - Theoretical Considerations On The Client Acquisition And Retention Phase," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 67(2), pages 161-175.
• TICHINDELEAN Mihai, 2015. "Relationship Marketing - A Client Relationship Lifecycle Perspective - Theoretical Considerations On The Client Regaining Phase," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 67(5), pages 116-124, September.
• BUCUR Luiza Emanuela, 2015. "Characteristics Of Online Banking Products And Services," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 67(5), pages 33-46, September.
• CAZACU Lavinia & OPRESCU Alina Elena, 2015. "Healthcare Marketing - A Relational Approach," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 67(5), pages 59-72, September.
• Oksana Loginova & Andrea Mantovani, 2015. "Information and Online Reviews," Working Papers 1505, Department of Economics, University of Missouri.
  • O. Loginova & A. Mantovani, 2015. "Information and Online Reviews," Working Papers wp996, Dipartimento Scienze Economiche, Universita' di Bologna.
• Mihaela, ASANDEI, 2015. "Focus Group Interviews About The City Brand - An Explorative Study In The City Marketing Of Pite?Ti," Management Strategies Journal, Constantin Brancoveanu University, vol. 30(4), pages 54-60.
• Henrik Egbert & Matthias Greiff & Kreshnik Xhangolli, 2015. "Pay What You Want (PWYW) pricing ex post consumption: a sales strategy for experience goods," Journal of Innovation Economics, De Boeck Université, vol. 0(1), pages 249-264.
• Andrew T. Ching & Robert Clark & Ignatius Horstmann & Hyunwoo Lim, 2016. "The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs," Marketing Science, INFORMS, vol. 35(1), pages 158-181, January.
  • Andrew Ching & Robert Clark & Ignatius Horstmann & Hyunwoo Lim, 2015. "The Effects of Publicity on Demand: The Case of Anti-cholesterol Drugs," Working Papers 150007, Canadian Centre for Health Economics.
• Carson, Richard T. & Louviere, Jordan J., 2014. "Statistical properties of consideration sets," Journal of choice modelling, Elsevier, vol. 13(C), pages 37-48.
  • Carson, Richard T. & Louviere, Jordan J., 2006. "Statistical Properties of Consideration Sets," University of California at San Diego, Economics Working Paper Series qt9qt9g4p4, Department of Economics, UC San Diego.
  • Carson, RT & Louviere, JJ, 2015. "Statistical properties of consideration sets," University of California at San Diego, Economics Working Paper Series qt3kk0q2dj, Department of Economics, UC San Diego.
• Paulina Solórzano Salgado & Luis Rodrigo Valencia Pérez, 2015. "Realidad aumentada como herramienta de innovación dentro del proceso de venta de las Pymes," Ravista Raites antes Panorama Administrativo Journal, Red de Investigación en Administración de la Innovación Tecnológica, Económica y Sustentable - Instituto Tecnológico de Celaya, Departamento de Ciencias Económico Administrativas, vol. 1(1), pages 45-59, july.
• Constantin SASU & Marius Sorin DANGĂ, 2015. "Voters Decide. Classical Models Of Electoral Behavior," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 33, pages 71-80, April.
• Florin-Alexandru LUCA & Dumitru FILIPEANU & Mihaela CANANAU, 2015. "Marketing And Advertising Ethics," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 34, pages 479-484, November.
• Florin-Alexandru LUCA & Constantin SASU & Geanina BUBĂSCU-MOSCALU, 2015. "Banner Ad, The Tool Of Persuasion In E-Marketing," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 34, pages 485-492, November.
• Roxana-Denisa STOENESCU & Gabriela CĂPĂȚÎNĂ, 2015. "Country-Of-Origin Effects On Purchasing Domestic Products: The Case Of Romania," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 1, pages 37-42, June.
• Ionela-Valeria POPESCU & Valerică OLTEANU & Cătălin Valeriu CURMEI, 2015. "The Role Of Nation Branding In The Development Of Entrepreneurship In Tourism," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 137-150, December.
• Emanuela Maria AVRAM, 2015. "The Importance Of Online Communication In Higher Education," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 15-21, June.
• Gabriela CĂPĂȚÎNĂ & Roxana-Denisa STOENESCU, 2015. "Marketing Programs For Green Products In Achieving Ecological Sustainability," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 7, pages 129-134, April.
• Alina-Costina LUCA & Corina Anamaria IOAN & Florin-Alexandru LUCA, 2015. "Economic Crisis Implications On Paediatric Population’S Health," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 7, pages 317-320, April.
• Ion Gr. IONESCU, 2015. "Modern Forms Of Promotion Of The Tourism Products In A Travel Agency," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 7, pages 321-328, April.
• Constantin SASU & Geanina Constanța PRAVĂȚ & Florin-Alexandru LUCA, 2015. "Ethics And Advertising," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 7, pages 513-517, April.
• Magdalena Daniela DINU (POPA), 2015. "Sustainable Agrifood Investment And Its Marketing," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 8, pages 211-216, June.
• Emanuela Maria AVRAM, 2015. "Internal And External Communication In Higher Education Institutions," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 8, pages 273-282, June.
• Alexandru Lucian MIHAI, 2015. "The Sport Marketing Management Model," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 8, pages 297-303, June.
• Raluca-Mihaela SANDU & Mihaela ABĂLĂESEI, 2015. "Social Media And The Potential Of Weblogs In Marketing," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 8, pages 305-310, June.
• Mihaela ABĂLĂESEI & Raluca-Mihaela SANDU, 2015. "Factors Inlfuencing The Adoption Of Electronic Word Of Mouth," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 9, pages 117-123, December.
• Mihaela Teodora TARCZA & Marcela Sefora (SANA) NEMTEANU, 2015. "Promoting Traditional Food Products As Healthy Diet Products," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 9, pages 29-36, December.
• Pablo Farías, 2015. "La efectividad de la publicidad oposicional," Estudios Gerenciales, Universidad Icesi, January.
• Juan Carlos Bustamante, 2015. "Uso de variables mediadoras y moderadoras en la explicación de la lealtad del consumidor en ambientes de servicios," Estudios Gerenciales, Universidad Icesi, vol. 31(136), pages 299-309, September.
• Ezequiel Reficco & Percy Marquina Feldman, 2015. "Impacto de la responsabilidad social empresarial en el comportamiento de compra y disposición a pagar de consumidores bogotanos," Estudios Gerenciales, Universidad Icesi, vol. 31(137), pages 373-382, November.
• Ana M. Arboleda & Julio C. Alonso, 2015. "El aroma al evaluar el involucramiento del consumidor con un producto y su percepción de calidad," Estudios Gerenciales, Universidad Icesi, vol. 31(137), pages 403-410, November.
  • Ana M. Arboleda & Julio C. Alonso, 2015. "El aroma al evaluar el involucramiento del consumidor con un producto y su percepción de calidad," Estudios Gerenciales, Universidad Icesi, vol. 31(137), pages 403-410, November.
• Ezequiel Reficco & Percy Marquina Feldman, 2015. "Impacto de la responsabilidad social empresarial en el comportamiento de compra y disposición a pagar de consumidores bogotanos," Estudios Gerenciales, Universidad Icesi, vol. 31(137), pages 373-382, November.
• Ana M. Arboleda & Julio C. Alonso, 2015. "El aroma al evaluar el involucramiento del consumidor con un producto y su percepción de calidad," Estudios Gerenciales, Universidad Icesi, vol. 31(137), pages 403-410, November.
  • Ana M. Arboleda & Julio C. Alonso, 2015. "El aroma al evaluar el involucramiento del consumidor con un producto y su percepción de calidad," Estudios Gerenciales, Universidad Icesi, vol. 31(137), pages 403-410, November.
• Juan Carlos Bustamante, 2015. "Uso de variables mediadoras y moderadoras en la explicación de la lealtad del consumidor en ambientes de servicios," Estudios Gerenciales, Universidad Icesi, vol. 31(136), pages 299-309, August.
• Jorge Enrique Garcés Cano, 2015. "Conexiones alienadas entre economía, marketing y globalización," Apuntes del Cenes, Universidad Pedagógica y Tecnológica de Colombia, vol. 34(60), pages 41-94, December.
• Migdalia Caridad & María Isabel Castellano & María Fernanda Hernández, 2015. "Marketing experiencial para la promoción del proceso educativo a nivel de pregrado: un estudio de dos universidades privadas," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada, vol. 23(2), pages 81-95, December.
• Jaime Baby Moreno & Juan Fernando Uribe Arango, 2015. "Análisis Competitivo por parte de los talleres de servicio automotriz, mediante el uso del valor percibido por el cliente," Revista Ad-Minister, Universidad EAFIT, June.
• Luis Araya-Castillo & Manuel Antonio Escobar-Farfan, 2015. "Personalidad de marca de las escuelas de negocios en Chile: Propuesta de modelo," Revista Ad-Minister, Universidad EAFIT, issue 27, pages 53-73, October.
• José Arias-Pérez & Carlos Mario Durango Yepes & Nora Teresa Millán López, 2015. "Capacidad de innovación de proceso y desempeno innovador: efecto mediador de la capacidad de innovación de producto," Revista Ad-Minister, Universidad EAFIT, issue 27, pages 75-93, November.
• Richards, Timothy J. & Hamilton, Stephen F. & Yonezawa, Koichi, 2018. "Retail Market Power in a Shopping Basket Model of Supermarket Competition," Journal of Retailing, Elsevier, vol. 94(3), pages 328-342.
  • Timothy Richards & Stephen Hamilton & Koichi Yonezawa, 2015. "Retail Market Power in a Shopping Basket Model of Supermarket Competition," Working Papers 1503, California Polytechnic State University, Department of Economics.
  • Richards, Timothy J. & Hamilton, Stephen F., 2017. "Retail Market Power in a Shopping Basket Model of Supermarket Competition," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258092, Agricultural and Applied Economics Association.
  • Richards, Timothy & Hamilton, Stephen, 2016. "Retail Market Power in a Shopping Basket Model of Supermarket Competition," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235801, Agricultural and Applied Economics Association.
• Miroslaw Bochenek, 2015. "A few remarks on the introduction of the term “marketing” into economic literature," Ekonomia i Prawo, Uniwersytet Mikolaja Kopernika, vol. 14(4), pages 401-413, December.
• Krämer, Florentin & Schmidt, Klaus M. & Spann, Martin & Stich, Lucas, 2017. "Delegating pricing power to customers: Pay What You Want or Name Your Own Price?," Journal of Economic Behavior & Organization, Elsevier, vol. 136(C), pages 125-140.
  • Schmidt, Klaus & Krämer, Florentin & Spann, Martin & Stich, Lucas, 2015. "Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price," CEPR Discussion Papers 10605, C.E.P.R. Discussion Papers.
  • Krämer, Florentin & Schmidt, Klaus M. & Stich, Lucas, 2017. "Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price?," Rationality and Competition Discussion Paper Series 8, CRC TRR 190 Rationality and Competition.
• Margarethe Überwimmer & Teresa Gangl & Sophie Wiesinger, 2015. "B2B-Marketing Communication Strategies in CEE," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 10(3), pages 11-19.
• Sophie Wiesinger & Pavel Štrach, 2015. "Market Entry Mode Predictors: Evidence from Austrian Companies Targeting Central European Markets," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 10(3), pages 2-10.
• Sophie Wiesinger & David Humbarger & Margarethe Überwimmer & Robert Fuereder, 2015. "Austrian Sales Partner Management in CEE Countries," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 10(3), pages 20-28.
• Helena Horáková & Marie Švarcová, 2015. "Marketing situation analysis as a tool for strategic process of marketing managers," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 10(3), pages 29-38.
• Petra Solarová, 2015. "Customer feedback in retailing: barriers and incentives," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 10(3), pages 39-45.
• Anastasii Klimin & Dmitrii Tikhonov & Katsiariyna Izbash, 2015. "Cultural Distinctions between the Countries and Differences in Level of Development of Regions in the Same Country: What It Is More Important for Sales on В2В Markets?," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 10(3), pages 46-57.
• Andreas Zehetner & Marijan Simek, 2015. "Supplier Selection Criteria and the Role of Emotions: An Exploratory Study in an Upper-Austrian Setting," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 10(4), pages 18-33.
• Petra Solarová, 2015. "Customer feedback in retailing: barriers and incentives. Part II," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 10(4), pages 2-5.
• Lukáš Vartiak, 2015. "Social marketing as a powerful motivational tool for behavioral change," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 10(4), pages 34-46.
• Magdaléna Samuhelová & Lucia Šimková, 2015. "Neuromarketing. Introduction. Part I," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 10(4), pages 47-55.
• Karin Högberg, 2015. "Social Media Marketing in Hotel Organizations and the Process of Creating Value in a Cross-Cultural Environment – an International Case Study," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 10(4), pages 6-17.
• Alazne Mujika-Alberdi & Juan-José Gibaja-Martíns & Iñaki García-Arrizabalaga, 2015. "Who is at the cutting-edge of market trends? Development of a scale for identifying “Lead-users”," Cuadernos de Economía - Spanish Journal of Economics and Finance, Asociación Cuadernos de Economía, vol. 38(107), pages 107-122, Agsoto.
• Verónica Rosendo-Ríos & Miguel Martín-Dávila, 2015. "Market orientation in the banking sector: Measuring the key role of salesperson performance," Cuadernos de Economía - Spanish Journal of Economics and Finance, Asociación Cuadernos de Economía, vol. 38(107), pages 90-95, Agosto.
• Masson, Josselin & Aurier, Philippe, 2015. "Should It Be Told or Tasted? Impact of Sensory Versus Nonsensory Cues on the Categorization of Low-Alcohol Wines," Journal of Wine Economics, Cambridge University Press, vol. 10(1), pages 62-74, May.
• K. Sudhir & Ishani Tewari, 2015. "Long Term Effects of "Prosperity in Youth" on Consumption: Evidence from China," Cowles Foundation Discussion Papers 2025, Cowles Foundation for Research in Economics, Yale University.
• K. Sudhir & Ishani Tewari, 2015. "Long Term Effects of Experience During Youth: Evidence From Consumptions in China," Cowles Foundation Discussion Papers 2025R, Cowles Foundation for Research in Economics, Yale University, revised Mar 2016.
• Dimitar Kolev,, 2015. "Sharing and disclosure of informal consumer information (A cross-cultural study of India and Bulgaria)," Yearbook of D. A. Tsenov Academy of Economics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 118(1), pages 151-186, April.
• Nicole Jonker & Mirjam Plooij & Johan Verburg, 2015. "Does a public campaign influence debit card usage? Evidence from the Netherlands," DNB Working Papers 470, Netherlands Central Bank, Research Department.
• Tina Vukasović & Nives Mikulić, 2015. "Inicijalno definiranje ponude proizvoda kroz zadovoljstvo potrošača," Journal of Innovative Business and Management, DOBA Faculty, vol. 7(1).
• Yang, Cathy L & Toubia, Olivier & de Jong, Martijn G, 2015. "Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments," HEC Research Papers Series 1114, HEC Paris.
• Klaudia Kurajdova & Janka Táborecka-Petrovicova, 2015. "Literature Review on Factors Influencing Milk Purchase Behaviour," International Review of Management and Marketing, Econjournals, vol. 5(1), pages 9-25.
• Melissa Li Sa Liow & Yeow Kim Chai, 2015. "Branding Orientation in the Accommodation Industry," International Review of Management and Marketing, Econjournals, vol. 5(2), pages 61-72.
• Syedah Shan E. Ahmad, 2015. "Comprehending the Marketing Strategies of Microfinance Institutions: Case of Selected Institutions within Multan District of Pakistan," International Review of Management and Marketing, Econjournals, vol. 5(3), pages 114-121.
• Munawwer Husain, 2015. "The Role of Brand Loyalty: The Case Study of Telekom Malaysia," International Review of Management and Marketing, Econjournals, vol. 5(3), pages 173-179.
• Banu Külter Demirgüneþ, 2015. "Relative Importance of Perceived Value, Satisfaction and Perceived Risk on Willingness to Pay More," International Review of Management and Marketing, Econjournals, vol. 5(4), pages 211-220.
• Hervas-Drane, Andres, 2015. "Recommended for you: The effect of word of mouth on sales concentration," International Journal of Research in Marketing, Elsevier, vol. 32(2), pages 207-218.
• Li, Jia & Moul, Charles C., 2015. "Who should handle retail? Vertical contracts, customer service, and social welfare in a Chinese mobile phone market," International Journal of Industrial Organization, Elsevier, vol. 39(C), pages 29-43.
• Caulkins, Jonathan P. & Feichtinger, Gustav & Grass, Dieter & Hartl, Richard F. & Kort, Peter M. & Seidl, Andrea, 2015. "Capital stock management during a recession that freezes credit markets," Journal of Economic Behavior & Organization, Elsevier, vol. 116(C), pages 1-14.
• Grebitus, Carola & Steiner, Bodo & Veeman, Michele, 2015. "The roles of human values and generalized trust on stated preferences when food is labeled with environmental footprints: Insights from Germany," Food Policy, Elsevier, vol. 52(C), pages 84-91.
  • Grebitus, Carola & Steiner, Bodo & Veeman, Michele, 2014. "The roles of human values and generalized trust on stated preferences when food is labeled with environmental footprints: insights from Germany," MPRA Paper 64630, University Library of Munich, Germany.
• Scheibehenne, Benjamin & von Helversen, Bettina & Rieskamp, Jörg, 2015. "Different strategies for evaluating consumer products: Attribute- and exemplar-based approaches compared," Journal of Economic Psychology, Elsevier, vol. 46(C), pages 39-50.
• Mittal, Banwari, 2015. "Self-concept clarity: Exploring its role in consumer behavior," Journal of Economic Psychology, Elsevier, vol. 46(C), pages 98-110.
• Horváth, Csilla & Büttner, Oliver B. & Belei, Nina & Adıgüzel, Feray, 2015. "Balancing the balance: Self-control mechanisms and compulsive buying," Journal of Economic Psychology, Elsevier, vol. 49(C), pages 120-132.
• Kim, Chankon & Yang, Zhiyong & Lee, Hanjoon, 2015. "Parental style, parental practices, and socialization outcomes: An investigation of their linkages in the consumer socialization context," Journal of Economic Psychology, Elsevier, vol. 49(C), pages 15-33.
• Heidenreich, Sven & Kraemer, Tobias, 2015. "Passive innovation resistance: The curse of innovation? Investigating consequences for innovative consumer behavior," Journal of Economic Psychology, Elsevier, vol. 51(C), pages 134-151.
• Frank, Björn & Enkawa, Takao & Schvaneveldt, Shane J., 2015. "The role of individualism vs. collectivism in the formation of repurchase intent: A cross-industry comparison of the effects of cultural and personal values," Journal of Economic Psychology, Elsevier, vol. 51(C), pages 261-278.
• Panou, Konstantinos & Kapros, Seraphim & Polydoropoulou, Amalia, 2015. "How service bundling can increase the competitiveness of low market share transportation services," Research in Transportation Economics, Elsevier, vol. 49(C), pages 22-35.
• Schröder, Marina & Lüer, Annemarie & Sadrieh, Abdolkarim, 2015. "Pay-what-you-want or mark-off-your-own-price – A framing effect in customer-selected pricing," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 57(C), pages 200-204.
• Hülya Bakirtas & Ibrahim Bakirtas & Mümin Atalay Celik, 2015. "Faydaci ve Hazci Alisveris Degeri ve Tüketici Tatmininin Tüketicinin Davranissal Niyetleri Üzerindeki Etkileri," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 15(1), pages 91-98.
• Calvo Porral, Cristina & Martínez Fernández, Valentín Alejandro & Juanatey Boga, Oscar & Lévy Mangín, Jean Pierre, 2015. "Measuring the influence of customer-based store brand equity in the purchase intention," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Ortegón Cortazar, Leonardo & Royo Vela, Marcelo, 2015. "Brand image and lexicographic analysis: an application to shopping malls," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).

2014

• Elvira Fetahu, 2014. "Does Marketing Relate To Finance? – “Marketing Is Finance?” Theoretical Perception," European Journal of Business and Economics, Central Bohemia University, vol. 9(2), pages 5011:9-5011, November.
• Lucia Vilčeková, 2014. "Consumer Ethnocentrism And Consumer Associations With Slovak Brands," CBU International Conference Proceedings, ISE Research Institute, vol. 2(0), pages 107-112, July.
• Matthew Gentzkow, 2014. "Trading Dollars for Dollars: The Price of Attention Online and Offline," American Economic Review, American Economic Association, vol. 104(5), pages 481-488, May.
• Liran Einav & Jonathan Levin & Igor Popov & Neel Sundaresan, 2014. "Growth, Adoption, and Use of Mobile E-Commerce," American Economic Review, American Economic Association, vol. 104(5), pages 489-494, May.
• Dina Mayzlin & Yaniv Dover & Judith Chevalier, 2014. "Promotional Reviews: An Empirical Investigation of Online Review Manipulation," American Economic Review, American Economic Association, vol. 104(8), pages 2421-2455, August.
  • Dina Mayzlin & Yaniv Dover & Judith A. Chevalier, 2012. "Promotional Reviews: An Empirical Investigation of Online Review Manipulation," NBER Working Papers 18340, National Bureau of Economic Research, Inc.
• Craig L. Garthwaite, 2014. "Demand Spillovers, Combative Advertising, and Celebrity Endorsements," American Economic Journal: Applied Economics, American Economic Association, vol. 6(2), pages 76-104, April.
• Ran Spiegler, 2014. "Competitive Framing," American Economic Journal: Microeconomics, American Economic Association, vol. 6(3), pages 35-58, August.
  • Spiegler, Ran, 2013. "Competitive Framing," Foerder Institute for Economic Research Working Papers 275777, Tel-Aviv University > Foerder Institute for Economic Research.
• Šárka Velcovská & Tomáš Sadílek, 2014. "The System of the Geographical Indication – Important Component of the Politics of the Consumers` Protection in European Union," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 228-228, February.
• Nicolae Al. Pop & Dan-Cristian Dabija & Ana Maria Iorga, 2014. "Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – a Global Exploratory Approach," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 1-26, February.
• Andreea Ionescu & Laurentiu-Dan Anghel & Gheorghe Jinga, 2014. "Organizations` Responsibility in Maintaining the Security of Personal Data posted Online by Romanian Consumers: an Exploratory Analysis of Facebook and Linkedin," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 273-273, February.
• Iacob Catoiu & Mihai Orzan & Octav-Ionut Macovei & Claudia Iconaru, 2014. "Modelling Users` Trust in Online Social Networks," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 289-289, February.
• Claudiu-Catalin Munteanu & Dorian-Laurentiu Florea & Andreea Pagalea, 2014. "The Effects of Faulty or Potentially Harmful Products on Brand Reputation and Social Responsibility of Business," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 1-58, February.
• Gabriela Tigu & Claudia-Elena Tuclea & Diana-Maria Vrânceanu & Dragos-Constantin Vasile, 2014. "The Social Responsibility of Retailers through the Eyes of Students of a Commerce Faculty – a Qualitative Approach," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 1-73, February.
• Carmen Balan, 2014. "Consumer Right to Information before Purchase: Research on the Romanian Online Stores for Technical Consumer Goods," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(36), pages 452-452, May.
• Bogdan Cristian Onete & Lelia Voinea & Alina Filip & Razvan Dina, 2014. "Researching the Gap between Foodstuff’s Attractiveness and Real Nutritional Profile – Prerequisite for Strengthening Nutrition Education and Consumer Rights Protection," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(36), pages 470-470, May.
• Nicolae Teodorescu & Ion Pârgaru & Aurelia-Felicia Stancioiu & Elena Matei, 2014. "Modelling the Image Research of a Tourism Destination," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(Special 8), pages 1076-1076, August.
• Irina-Virginia Dragulanescu & Gabriela Cecilia Stanciulescu & Ion Andrei & Timea-Anca Stan, 2014. "European Cultural and Touristic Heritage: Sighisoara vs. Verona," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(Special 8), pages 1160-1160, August.
• Ovidiu I. Moisescu & Oana A. Gica, 2014. "The Impact of Service Quality on Customer Behavioral Loyalty in the Case of Travel Agencies from Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(Special 8), pages 1191-1191, August.
• Gabriel Cristian Sabou & Puiu Nistoreanu & Denisa Vlad, 2014. "The Ethics of Online Touristic Counselling: A Matter of Users Satisfaction," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(Special 8), pages 1279-1279, August.
• Alexandra-Maria Drule & Irimie Emil Popa & Razvan Nistor & Alexandru Chis, 2014. "Quality of the Teaching Process and its Factors of Influence from the Perspective of Future Business Specialists," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(37), pages 827-827, August.
• Mihai-Florin Bacila & Marcel Ciprian Pop & Mircea Andrei Scridon & Raluca Ciornea, 2014. "Development of an Instrument for Measuring Student Satisfaction in Business Educational Institutions," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(37), pages 841-841, August.
• Bi, Xiang & House, Lisa & Gao, Zhifeng, 2014. "Can Nutrition and Health Information Increase Demand for Seafood among Parents? Evidence from a Choice Experiment," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 170266, Agricultural and Applied Economics Association.
• Ferrier, Peyton, 2014. "Food in Popular Literature," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 29(01), pages 1-6.
• Verbeke, Wim & Rutsaert, Pieter & Barnett, Julie & Gaspar, Rui & Marcu, Afrodita & Pieniak, Zuzanna & Seibt, Beate & Fletcher, Dave & Lima, Luisa, 2014. "Consumers’ Online Deliberation about Food-Related Risks and Benefits: The Case of Red Meat," 2014 AAEA/EAAE/CAES Joint Symposium: Social Networks, Social Media and the Economics of Food, May 29-30, 2014, Montreal, Canada 180069, Agricultural and Applied Economics Association.
• Marcos Matás, Gustavo & Hernández Espallardo, Miguel & Arcas-Lario, Narciso, 2014. "La disposición a invertir en cooperativas agroalimentarias: el papel de la heterogeneidad y el oportunismo de los socios," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 14(01), pages 1-19, June.
• Otter, Verena & Prechtel, Bianca & Theuvsen, Ludwig, 2014. "Der Country-Of-Origin-Effekt In Der Wahrnehmung Deutscher Verbraucher Von Schokolade Aus Ecuadorianischem Kakao: Herkunftsangaben Als Differenzierungspotential Für Lebensmittel Aus Außereuropäischen L," GlobalFood Discussion Papers 168526, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
• Galová, Jana, 2014. "Selected Business Aspects Of The Emerging Market Of Ukraine," Journal of Central European Green Innovation, Karoly Robert University College, vol. 2(01), pages 1-9.
• Ćirić, Maja & Počuča, Milan & Raičević, Vuk, 2014. "Level Of Customer Orientation And Customer Protection In Hotels In Serbia," Economics of Agriculture, Institute of Agricultural Economics, vol. 61(01), pages 1-15, March.
• Salai, Suzana & Sudarević, Tomislav & Đokić, Nenad & Pupovac, Ljubomir, 2014. "Marketing Research For Choosing The Promotional Message Content For Domestic Organic Products," Economics of Agriculture, Institute of Agricultural Economics, vol. 61(2), pages 1-15, June.
• Đokić, Ines & Đokić, Nenad & Pavlović, Nataša & Kovač Žnideršić, Ružica, 2014. "Promotion Of Organic Food In Serbia: Implications From Organic Food Consumers’ Profile Research," Economics of Agriculture, Institute of Agricultural Economics, vol. 61(4), pages 1-13, December.
• Xie, Ran & Isengildina-Massa, Olga & Carpio, Carlos E., 2014. "The Biggest Bang for the Buck: Valuation of Various Components of a Regional Promotion Campaign by Participating Restaurants," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 46(2), pages 193-208, May.
  • Xie, Ran & Isengildina-Massa, Olga & Carpio, Carlos E., 2014. "The Biggest Bang for the Buck: Valuation of Various Components of a Regional Promotion Campaign by Participating Restaurants," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 46(2), pages 1-16, May.
• Petrolia, Daniel R. & Walton, William C. & Sarah, Acquah, 2014. "A National Survey of Consumer Preferences for Branded Gulf Oysters and Risk Perceptions of Gulf Seafood," Research Reports 190586, Mississippi State University, Department of Agricultural Economics.
• Rezende, Daniel Carvalho de, 2014. "Politics in Food Markets: alternative modes of qualification and engaging," Brazilian Journal of Rural Economy and Sociology (Revista de Economia e Sociologia Rural-RESR), Sociedade Brasileira de Economia e Sociologia Rural, vol. 52(2), pages 1-14, June.
• Barnes, James N. & Hood, Ken & Gallardo, Roberto, 2014. "The Economic Impact of Social Media on Small Businesses: Evidence from Three Mississippi Extension Programs," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas 162500, Southern Agricultural Economics Association.
• Salois, Matthew J. & Reilly, Amber, 2014. "Millennial Parents and the Effectiveness of Generic Advertising for 100% Orange Juice," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas 162592, Southern Agricultural Economics Association.
• Claudia BOBALCA & Daniela-Cornelia APACHITEI & Adriana MANOLICA & Teodora ROMAN, 2014. "Brand Loyalty – A Determinant Of Brand Equity," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 14, pages 63-83, December.
• Oana TUGULEA, 2014. "Does A Different Year Of Study Means Different Important Credibility Dimensions? A Study On The Dimensions Of Credibility Of Online Sales Websites," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 14, pages 31-49, December.
• Andreia Gabriela ANDREI & Adriana ZAIÞ, 2014. "Perceptions Of Warmth & Competence In Online Networking: An Experimental Analysis Of A Company Launch," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 13, pages 11-29, June.
• Adriana-Emilia ROBU, 2014. "What Determines An Appealing Website? Exploring The Role Of Design Principles In Consumer Decision Making," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 13, pages 31-45, June.
• Catalin Mihail Barbu & Sorin Tudor & Dorian Laurentiu Florea, 2014. "Managing Brand Equity Risk: Adding Exogenous Risks To An Evaluation Model," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(42), pages 123-129.
• Georgeta-Madalina Meghisan & Flaviu Meghisan, 2014. "Study On The Decision Process Of The Mobile Telecommunications Services’ Users," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(42), pages 130-137.
• Gheorghe Meghisan & Georgeta-Madalina Meghisan, 2014. "Marketing Study Regarding Internet Services Usage On Smartphones," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(42), pages 35-40.
• Omotayo OYENIYI, 2014. "Celebrity Endorsements And Product Performance: A Study Of Nigerian Consumer Markets," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 41-51, May.
• Tudor NISTORESCU & Catalin Mihail BARBU & Claudia Cristina PLOSCARU, 2014. "Brand - Product Interdependence," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 7-13, May.
• Alexandra Zbuchea, 2014. "Territorial Marketing Based On Cultural Heritage," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 135-151, November.
• Erika KULCSÁR, 2014. "Hidden Relationship Between Social Media And Interpersonal Communication," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 167-172, November.
• Evgeny KRYUKOV & Vladislav MALGIN & Irina MALGINA, 2014. "The Influence Of Hysteresis In Consumer’S Behaviour For Premium Price Evaluation," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 205-218, November.
• Bogdan ANASTASIEI & Ana Raluca CHIOSA, 2014. "Influence Of Country Of Origin On Foreign Product Evaluation," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 219-225, November.
• Roxana Valentina GÂRBEA, 2014. "Tourist Demand: An Approch For Iasi, Piatra Neamt And Vatra Dornei Cities," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 226-236, November.
• Cornelia Denisa IVAN, 2014. "The Implications Of The Environmental Marketing Factors Within The Lighting Sources And Fixtures Market," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 237-246, November.
• Silvia PUIU, 2014. "Students’ Perspective On Ethics Management Of Higher Education System Of Romania," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 247-252, November.
• Flaviu MEGHISAN, 2014. "Ethics And Commercial Communication," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 268-279, November.
• Assist. Mihaela Maracine, Ph. D & Lecturer Andreea Gangone, Ph. D, 2014. "Strategic Analysis Of The Competitive Environment On The Romanian Insurance Market," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(22), pages 154-166, APRIL.
• Lect. Erika Kulcsár Ph. D & Assist.Ec. Zsuzsa Majos, 2014. "Marketing Mix Elements In Hotel Industry. Looking For Unique Hotels," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(23), pages 79-82, November.
• Phd.Lecturer Nicoleta DOSPINESCU & Assist.Ec. Madalina LIVEDEANU, 2014. "“Word Of Mouth” And Clothing Brands - Promoting Instruments In Social Media," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(23), pages 83-94, November.
• Aurélie Bertrand & Christian Hafner, 2014. "On heterogeneous latent class models with applications to the analysis of rating scores," Computational Statistics, Springer, vol. 29(1), pages 307-330, February.
  • Bertrand, Aurélie & Hafner, Christian M., 2011. "On heterogeneous latent class models with applications to the analysis of rating scores," SFB 649 Discussion Papers 2011-062, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
  • Bertrand, Aurelie & Hafner, Christian, 2014. "On heterogeneous latent class models with applications to the analysis of rating scores," LIDAM Reprints ISBA 2014027, Université catholique de Louvain, Institute of Statistics, Biostatistics and Actuarial Sciences (ISBA).
  • Bertrand, Aurelie & Hafner, Christian, 2011. "On heterogeneous latent class models with applications to the analysis of rating scores," LIDAM Discussion Papers ISBA 2011028, Université catholique de Louvain, Institute of Statistics, Biostatistics and Actuarial Sciences (ISBA).
• Syed Masroor Hussain Zaidi, 2014. "Edible Oil Imports in Pakistan," South Asian Journal of Management Sciences (SAJMS), Iqra University, Iqra University, vol. 8(1), pages 1-8, Spring.
• Ágnes Neulinger & Boglárka Zsótér, 2014. "Mother-child interactions in youth purchase decisions," Society and Economy, Akadémiai Kiadó, Hungary, vol. 36(3), pages 387-406, September.
• Monica Delia DOMNICA & Leila BARDAªUC & Ioana TÃLMÃCEAN, 2014. "The importance of product characteristics with the aim of improving online marketing activity," Alma Mater University journal, Alma Mater University jornal of Sibiu, vol. 7(1), pages 26-29, April.
• Mihaela BADEA & Bogdan PÎRVULESCU, 2014. "Impact of the internet on consumers," Alma Mater University journal, Alma Mater University jornal of Sibiu, vol. 7(1), pages 77-81, April.
• Irina Elena PETRICÃ & Alina-Maria FÃRCAª & Daniela Roxana VUÞÃ, 2014. "The implementation of marketing policies in private universities of Romania," Alma Mater University journal, Alma Mater University jornal of Sibiu, vol. 7(2), pages 32-34, November.
• Ivona Stoica & OlguÅ£a Anca Orzan & Andra Dobrescu & Daniela Constantin, 2014. "User Satisfaction Of Medical Educational Services," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(16), pages 1-21.
• Ivona Stoica & Anamaria-Cătălina Radu & Andra Dobrescu & OlguÅ£a Anca Orzan, 2014. "Modeling User Satisfaction Of Medical Educational Services," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(16), pages 1-22.
• LucreÅ£ia Mariana Constantinescu & Irina Tănăsescu, 2014. "Online Advertising - An Informational & Communication Space For The Enterprise," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(16), pages 1-7.
• Valentina-Daniela Constantin & Otilia-Elena Platon & Gheorghe Orzan, 2014. "Brand Community Formation: A Critical Review," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-10.
• LucreÅ£ia Mariana Constantinescu & Irina Tănăsescu, 2014. "A Green Marketing Vision Of The Romanian Companies Promotes A Business Sustainable Development," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-11.
• Mircea Fuciu & Luigi Dumitrescu, 2014. "Using Online Social Networking Sites For Doing Business - A Marketing Research," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-14.
• Ana Ispas & Elena-Nicoleta Untaru & SteluÅ£a IeÅŸanu, 2014. "Identifying A Representative Souvenir For A Romanian Tourist Destination. The Case Of Rupea," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-17.
• Andreea Muntean & Claudia Moisă, 2014. "The Profile Of The Tourists Who Choose Alba County As A Tourist Destination," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-21.
• Gheorghe Orzan & Andreea-Larisa Boboc & Ioana Burghelea & Luana Diana Stupu, 2014. "A Study Of Online User'S Behaviour Towards Facebook Social Network," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-23.
• Carmen Adina PaÅŸtiu & Maria MureÛan, 2014. "The Influence Of Country Image On Product Brand In The Romanian Shoes Industry," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-25.
• LaurenÅ£iu Stoenică, 2014. "Strategic Issues Regarding The Product Policy Of The Romanian Military Higher Education Institutions," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-29.
• Ivona Stoica & Gheorghe Orzan & Andra Dobrescu & Anamaria Cătălina Radu & Manoela Popescu, 2014. "Websites Comparison Analysis Of Projects Funded From Regional Operational Program Destinated To The Regions Of Development In Romania West Central," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-30.
• Călin VegheÅŸ & Ioana Cecilia Popescu & Mihai Orzan & Carmen Acatrinei, 2014. "Mapping The Private Space Of The Romanian Consumer: Micro And Macroeconomic Implications," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-33.
• Călin VegheÅŸ, 2014. "Using The Paired Comparison Method In Improving Soccer Rankings: The Case Of The Romanian First Division," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-34.
• Simona Vinerean & Iuliana Cetină & Luigi Dumitrescu, 2014. "Analyzing Internet Usage And Online Shopping For International Consumers," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-35.
• Iacob Cătoiu & Sabin Niculae & Anca Maria Stănculescu, 2014. "Changing Shopping Habits Of Residents Of Bucharest And Their Orientation Towards Convenience Stores," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-7.
• Berislav Bolfek & Darija Jakicic & Biljana Loncaric, 2014. "The Impact Of Marketing On The Development Of Tourism Brand Of Slavonia And Baranja," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 23(1), pages 247-276, june.
• Barbara Puh, 2014. "Factors Of Perceived Image Of A Tourism Destination," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 23(2), pages 483-506, december.
• Marcela-Cornelia Danu, 2014. "Dimensions Of The Market Risk," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Ioana Olariu, 2014. "An Overview On Retail Reverse Logistics," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Ioana Olariu, 2014. "Decision-Making Strategies Regarding Logistics Organization," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Dorian Pocovnicu, 2014. "Fundamental Aspects Of Communication Management, In The Case Of Public Administration," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Dorian Pocovnicu, 2014. "Public Relations In Public Administration: Role And Management, In A Socio-Political Marketing Context," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Diana Magdalena Prihoanca, 2014. "The Impact Of The Legislative Environment On The European Parliamentary Elections In Romania," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Laura ?imira?, 2014. "Insights Into Qualitative Variables Assessment In Marketing Research," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Rodica Boier, 2014. "Marketing And Innovation – A Relationship Approach," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 20.
• Rodica Boier, 2014. "Relational Mechanisms In Innovation Co-Creation," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 20.
• Alina Duduciuc & Loredana Ivan, 2014. "Brand Naming: Sound Symbolism, Brand Preference And Brand Performance," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 20.
• Eugenia Harja & Laura Catalina Timiras, 2014. "Particularities Of Consumer Behavior In The Cosmetics Market," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 20.
• Laura Catalina Timiras, 2014. "Considerations On Consumer Perceived Risk," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 20.
• Vincenzo Pacelli, 2014. "The adviser-investor relationship after the crisis," BANCARIA, Bancaria Editrice, vol. 4, pages 89-97, April.
• Oleksiy Kryvtsov & Nicolas Vincent, 2014. "On the Importance of Sales for Aggregate Price Flexibility," Staff Working Papers 14-45, Bank of Canada.
  • Nicolas Vincent & Oleksiy Kryvtsov, 2015. "On the Importance of Sales for Aggregate Price Flexibility," 2015 Meeting Papers 46, Society for Economic Dynamics.
• Mihaela, ASANDEI & Andreea, GANGONE & Cristina, GANESCU, 2014. "An Analysis Of Factors Influencing The Development Of Modern Romanian Retail," Management Strategies Journal, Constantin Brancoveanu University, vol. 23(1), pages 5-12.
• Muhammad Zeeshan, ZAFAR, 2014. "Consumer Age Influence On Food Label Reading Habit," Management Strategies Journal, Constantin Brancoveanu University, vol. 25(3), pages 26-30.
• Dharmesh, MOTWANI & Devendra, SHRIMALI, 2014. "Factors Affecting Patients' Decision In Selection Of Hospital," Management Strategies Journal, Constantin Brancoveanu University, vol. 25(3), pages 5-10.
• Mihaela, ASANDEI & Elena, ENACHE, 2014. "A Study Of The Image Of Tulip Symphony - A Defining Ingredient In The Development Of The Urban Brand Of Pitesti," Management Strategies Journal, Constantin Brancoveanu University, vol. 26(4), pages 646-653.
• Denisa, COTÂRLEA & Doriana, MORAR, 2014. "General Issues Considering Brand Equity Within The Nation Branding Process," Management Strategies Journal, Constantin Brancoveanu University, vol. 26(4), pages 654-663.
• Carmen, IORDACHE & Alexandrina, SARBU, 2014. "The Analysis Of Tourist Consumer'S Perception On The Importance Of Commercial In Tourism," Management Strategies Journal, Constantin Brancoveanu University, vol. 26(4), pages 679-689.
• Andreea-Daniela, MORARU & Cristina, DUHNEA, 2014. "Customer Orientation In The Marketing Activity Of Romanian Companies," Management Strategies Journal, Constantin Brancoveanu University, vol. 26(4), pages 698-703.
• Doriana, MORAR & Denisa, COTÃŽRLEA, 2014. "Destination Branding Through Business Tourism," Management Strategies Journal, Constantin Brancoveanu University, vol. 26(4), pages 704-710.
• Silvia, MUHCINA & Andreea-Daniela, MORARU, 2014. "A Viewpoint On Economy Students' Perceptions Regarding The Promotion Process Of Tourism Products Using Online Marketing," Management Strategies Journal, Constantin Brancoveanu University, vol. 26(4), pages 718-725.
• Manuela Rozalia Gabor, 2014. "Retailer – Consumer Relationships for Durable Goods Market in Romania. A Multimethod Analysis," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, vol. 4(1), pages 67-82.
• Nikola Perovic, 2014. "Psychological Pricing in Modern Retailing: The Case of Wine Sector in Hard-Discounter Chains of Russia," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, vol. 4(1), pages 83-95.
• José P. Dapena & Ariel Scaliter, 2014. "Un protocolo simple de determinación de mercado objetivo para emprendimientos – método PEMO," CEMA Working Papers: Serie Documentos de Trabajo. 544, Universidad del CEMA.
• Ji Yan & Kun Tian & Huw D. Dixon & Saeed Heravi & Peter Morgan, 2014. "Shop Around and You Pay More," CESifo Working Paper Series 4940, CESifo.
• Gratiela Boca & Rita Toader & Cristian Anghel & Diana Toader, 2014. "Distribution Model of Manufactured Products," Mathematical Modelling with Application in Economics 1403, Technical University of Cluj Napoca, Department of Economics and Physics.
• Corina Radulescu & Ioan Abrudan & Rita Toader & Gratiela Boca & Florina Rada Hahn, 2014. "New Trends in Competitiveness through Concentration and Specialization of Industrial Sectors. Case: Nord West Region of Romania," Mathematical Modelling with Application in Economics 1404, Technical University of Cluj Napoca, Department of Economics and Physics.
• Simona Sabou & Liliana Adela Zima & Rada Florina Hahn, 2014. "Maximizing the Efficiency of Your Marketing Costs," Mathematical Modelling with Application in Economics 1409, Technical University of Cluj Napoca, Department of Economics and Physics.
• Erjon Duka, 2014. "Nurse Scheduling Problem," Mathematical Modelling with Application in Economics 1410, Technical University of Cluj Napoca, Department of Economics and Physics.
• Rita Toader & Diana Cozma-Ighian & Cezar Toader & Izabela Pop, 2014. "Factorial econometric model for the analysis of production capacity," Mathematical Modelling with Application in Economics 1411, Technical University of Cluj Napoca, Department of Economics and Physics.
• Cezar Toader & Cristian Anghel & Cristian Vele, 2014. "Problem with the Consumer's Optimal," Mathematical Modelling with Application in Economics 1412, Technical University of Cluj Napoca, Department of Economics and Physics.
• Liliana Zima & Simona Sabou & Rita Toader & Cristian Anghel, 2014. "Model of Behavior of the Consumer," Mathematical Modelling with Application in Economics 1413, Technical University of Cluj Napoca, Department of Economics and Physics.
• Corina Anamaria IOAN & Florin-Alexandru LUCA & Constantin SASU, 2014. "Personal Marketing In Online – The Development Of Brand Through Social Media," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 30, pages 102-115, April.
• Stefan MATEI, 2014. "Analiza principalilor concurenti ai companiilor vini – viticole din zona de est a Romaniei," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 30, pages 132-137, April.
• Stefan MATEI, 2014. "Analiza mediului extern ce influenteaza activitatea companiilor viticole din zona Moldovei," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 30, pages 138-141, April.
• PhD. Mihai C.SAVIN, 2014. "Considerations on the possibility of measuring the economic and financial performance of the economic entity in accordance with corporate governance," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 30, pages 225-241, April.
• MădălinaA. COȚIU, 2014. "Customer Service Management In The Public Sector. A Marketing Perspective," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 31, pages 105-111, November.
• Ghassan SHAKHSHIR, 2014. "The Importance Of Price In The Positioning Of Food Brands In Romania," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 31, pages 141-147, November.
• Ştefan MATEI, 2014. "Marketing Implication In Wine Economy," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 31, pages 215-222, November.
• Ştefan MATEI, 2014. "Analysis Of Wine Sector: Developments And Prospects The World And In Europe," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 31, pages 223-236, November.
• Camelia PAVEL, 2014. "The Impact Of The Bon Marché On The Modern Commercial Landscape," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 31, pages 275-282, November.
• Sefora Marcela SANA, 2014. "An Empirical Research In Communication Management: The Case Of Child Adoption Services," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 31, pages 303-311, November.
• Ana Raluca CHIOSA, 2014. "Word Of Mouth – From Verbally Communication To Communication Online," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 31, pages 415-420, November.
• Corina Anamaria IOAN & Florin-Alexandru LUCA, 2014. "The Intercultural Impact Of Marketing Campaigns Of The Benetton Brand," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 31, pages 449-457, November.
• Emanuela Maria AVRAM, 2014. "The Particularities Of Services And The Importance Of Marketing In Higher Education," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 32, pages 13-20, December.
• Alina-Costina LUCA & Corina Anamaria IOAN & Florin Alexandru LUCA, 2014. "The Role Of Preventive Medicine And Marketing In Promoting Of Anti-Smoking Campaigns," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 32, pages 53-58, December.
• Alexandra E. RUSĂNEANU, 2014. "Innovative Marketing For Smes Using Social Media," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 32, pages 71-76, December.
• Patricea Elena BERTEA & Adriana ZAIŢ, 2014. "Response Styles In Cross-Cultural Research – Evidence From Historical Regions," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 1, pages 21-29, May.
• Alexandra PERJU-MITRAN & Andreea E. BUDACIA, 2014. "Video Games Contribution To Students’ Entrepreneurial Traits And Intent," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 339-346, November.
• Corina Anamaria IOAN & Florin-Alexandru LUCA, & Constantin SASU, 2014. "Personal Marketing Of Doctors In The Context Of Social Networks," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 369-376, November.
• Florin-Alexandru LUCA & Corina Anamaria IOAN & Constantin SASU, 2014. "Specificity Of Communication Doctor – Patient, Online, Through Social Networks," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 377-383, November.
• Mihaela ABĂLĂESEI, 2014. "Electronic Word Of Mouth: How Much Do We Know?," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 135-142, November.
• Dorian-Laurentiu FLOREA, 2014. "The Formation Of Consumer’S Perceived Risk And Risk Aversion In The Context Of Innovation Adoption: A Qualitative Research," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 223-232, November.
• Alexandra PERJU-MITRAN & Costel I. NEGRICEA & Tudor EDU, 2014. "Modelling The Influence Of Online Marketing Communication On Behavioural Intentions," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 245-253, November.
• Valentina Daniela N. CONSTANTIN & Roxana-Denisa G. STOENESCU, 2014. "The Impact Of Origin On Creating A Cult Brand: The Case Of Apple," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 3, pages 123-134, April.
• Corina Anamaria IOAN & Florin-Alexandru LUCA & Constantin SASU, 2014. "Personal Brand Marketing, A Necessity For The Corporate Differentiation In The Context Of The Globalization Of Society," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 3, pages 239-245, April.
• Corina Anamaria IOAN & Florin-Alexandru LUCA & Constantin SASU, 2014. "The Role Of Personal Brand In The Advocacy Activity,In Romania," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 3, pages 246-253, April.
• Cornelia D. IVAN (Trandafiroiu) & Camelia G. STOICA (Stanciu) & Violeta A. ANDREIANA (Mihaescu), 2014. "Significance Of The Liaison Between The Participants In The Customer Service Market," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 3, pages 289-295, April.
• Ionela-Valeria POPESCU, 2014. "The Importance Of The Country Brand For Tourism: Comparative Analysis Between Romania And Greece," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 3, pages 434-441, April.
• Olimpia OANCEA & Mihaela DIACONU & Amalia DUTU, 2014. "Analyzing The Consumer Profiling For Improving Efforts Of Integrated Marketing Communication," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 101-108, July.
• Ionela – Valeria POPESCU & Valerică OLTEANU, 2014. "Luxury Tourism: Characteristics And Trends Of The Behavior Of Purchase," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 319-324, July.
• Ana-Maria STOICA (MIHALI), 2014. "Communication In The Context Of The Negotiation Process," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 389-394, July.
• Amalia DUTU & Bogdan GEORGESCU & Mihaela DIACONU, 2014. "The Adoption Of Market Orientation In Higher Education Institutions: Approaches, Antecedents And Consequences," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 47-54, July.
• Ştefan MATEI, 2014. "Promotion Strategies In Wine Marketing," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 603-614, July.
• Ştefan MATEI, 2014. "Profiling The Wine Consumer Market: Case Studies On Usa And Romania," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 615-622, July.
• Dan MITREA, 2014. "Near Fiels Communications – From Touch To Tap Marketing," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 623-630, July.
• Olimpia OANCEA, 2014. "The Use Of Relevant Factors For Consumers In Designing A Communicational Message," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 639-644, July.
• Alexandru Lucian MIHAI, 2014. "Classical Media Relations And New Media Relations In Sport," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 91-100, July.
• Emanuela Maria AVRAM, 2014. "Facebook Communication In Higher Education," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 129-134, November.
• Gabriela CĂPĂȚÎNĂ, 2014. "The Influence Of Culture On Marketing Programs For New Products Launch," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 175-184, November.
• Alexandra IOANID & Petruta MIHAI & Gheorghe MILITARU, 2014. "Integrating Country-Specific Culture In The Branding Strategy For Building Global Success," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 355-358, November.
• Ionela MANIU & George C. MANIU, 2014. "Educational Marketing: Factors Influencing The Selection Of A University," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 37-42, November.
• Florin Alexandru LUCA & Corina Anamaria IOAN, 2014. "Local Brand Development In The Context Of Regionalization And European Integration," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 401-404, November.
• Alexandru Lucian MIHAI, 2014. "Marketing Channels And Distribution Decisions In The Sport Business Industry," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 43-50, November.
• Ionela MANIU & George C. MANIU, 2014. "A Model Of Students’ University Decision-Making Behavior," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 431-436, November.
• Ştefan MATEI, 2014. "The Promotional Mix In A Marketing-Oriented Winy Company," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 449-454, November.
• Claudia- Cristina PLOSCARU & Claudiu-Cătălin MUNTEANU & Dorian-Laurenţiu FLOREA, 2014. "The Implementation Of Corporate Governance Into Brand Management," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 527-532, November.
• Raluca-Mihaela SANDU, 2014. "Green: Marketing, Products And Consumers," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 555-562, November.
• Roxana-Denisa G. STOENESCU, 2014. "Stereotypes In Consumers’ Product Evaluation Based On The Country-Of-Origin," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 623-630, November.
• Marius BOIŢĂ, 2014. "Marketing Concept - Modern Vision For Tourism Development," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 6, pages 27-32, December.
• Ana Raluca CHIOSA, 2014. "Word Of Mouth On Social Media," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 6, pages 37-42, December.
• Álvaro Julio Cuadros & Victoria Eugenia Domínguez, 2014. "Customer segmentation model based on value generation for marketing strategies formulation," Estudios Gerenciales, Universidad Icesi, March.
• Lina María Ceballos & Juliana Villegas Gómez, 2014. "El uso de los arquetipos en la industria de la moda en Colombia," Estudios Gerenciales, Universidad Icesi, March.
• Jannett Ayup González & Esther Calderón Monge, 2014. "Senales de valor de marca de las franquicias en México. Su efecto en el crecimiento del sistema franquiciador," Estudios Gerenciales, Universidad Icesi, June.
• Ana M. Arboleda, 2014. "Beneficios y perjuicios de la estrategia de imitación," Estudios Gerenciales, Universidad Icesi, June.
• Enrique Marinao Artigas & Eduardo Torres Moraga & Coro Chasco, 2014. "Familiaridad con los destinos turísticos. Rol de la percepción de beneficios," Estudios Gerenciales, Universidad Icesi, July.
• Sebastián Duenas Ocampo & Jesús Perdomo Ortiz & Lida Esperanza Villa Castaño, 2014. "El concepto de consumo socialmente responsable y su medición. Una revisión de la literatura," Estudios Gerenciales, Universidad Icesi, July.
• Diana Marcela Escandón Barbosa & Andrea Hurtado Ayala, 2014. "Los determinantes de la orientación exportadora y los resultados en las pymes exportadoras en Colombia," Estudios Gerenciales, Universidad Icesi, November.
• Ana Maria Parente Laverde, 2014. "Country of origin effect: the case of colombian automobile consumers," Revista Ciencias Estratégicas, Universidad Pontificia Bolivariana, December.
• Pedro Barrientos Felipa, 2014. "El desarrollo de la marca país: base para posicionarse a través de las exportaciones no tradicionales," Revista Finanzas y Politica Economica, Universidad Católica de Colombia, vol. 6(1), pages 115-140, April.
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• Seda Yildirim, 2014. "Young Consumer’s Perception of Brand Personality for Ice Tea Brands in Turkey," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(4), pages 270-284, April.
• Mine Ucok Hughes, 2014. "A Social Media Campaign Application In A Marketing Field Experience Course," Business Education and Accreditation, The Institute for Business and Finance Research, vol. 6(1), pages 95-100.
• Raghava Rao Gundala & Hanin Khawaja, 2014. "Brand Management In Small And Medium Enterprise: Evidence From Dubai, Uae," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 8(1), pages 27-38.
• Brad Sago & Craig Hinnenkamp, 2014. "The Impact Of Significant Negative News On Consumer Behavior Towards Favorite Brands," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 8(1), pages 65-72.
• Samuel Yaw Akomea & Olav Jull Sørensen & Kweku Amponsah-Efah, 2014. "Export Drivers And Barriers: Evidence From Ghanaian Pharmaceutical Manufacturing Firms," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 8(2), pages 81-96.
• Solomon A. Keelson & Addo J. Odei, 2014. "Relationship Between Mobile Number Portability And Consumer Choice Of Active Multiple Mobile Phone Numbers In Ghana," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 8(4), pages 99-110.
• Sean M. Hennessey & Dongkoo Yun & Roberta MacDonald, 2014. "Segmenting And Profiling The Cultural Tourism Market For An Island Destination," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 7(1), pages 15-29.
• Gavin L. Fox & M. Todd Royle, 2014. "Human Capital In Service Innovation Strategy," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 7(1), pages 29-47.
• Ya-Hui Wang, 2014. "All You Can Eat: Behavioral Evidence From Taiwan," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 7(2), pages 29-37.
• Herni Justiana Astuti & Keisuke Nagase, 2014. "Patient Loyalty To Healthcare Organizations: Relationship Marketing And Satisfaction," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 7(2), pages 39-56.
• Michael Conyette, 2014. "Evidence That Travel Product Knowledge Includes Familiarity With Travel Products And Destinations," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 7(2), pages 57-67.
• Venus C. Ibarra & Charito D. Revilla, 2014. "Consumers’ Awareness On Their Eight Basic Rights: A Comparative Study Of Filipinos In The Philippines And Guam," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 7(2), pages 65-78.
• Solomon A. Keelson, 2014. "The Moderating Role Of Organizational Capabilities And Internal Marketing In Market Orientation And Business Success," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 5(1), pages 1-117.
• John E. Cicala, 2014. "The Individual And Organizational Hazards Of Loneliness On Salespeople," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 5(1), pages 27-36.
• Jerrold Van Winter, 2014. "A Qualitative Study Of International Organizational Buyer Behavior," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 5(2), pages 75-83.
• Daniel Paredes Zempual & Roberto Quintana Jaime & Lizeth Alejandra González Martinez & Zulema Edith Calderon Campas & Paul Gerardo Espinoza Mercado, 2014. "Market Research To Implement A Sustainable Backyard Acua-Agricultural Production System In The Community Of Benito Juarez, Sonora, Mexico Investigacion De Mercados Para Implementar A Traspatio Un Sist," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 2(2), pages 125-134.
• Madeline Melchor Cardona & Carmen Elisa Lerma Cruz, 2014. "Postmodernity Consumption, El Consumo En La Postmodernidad," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 7(1), pages 89-111.
• Ramon Sebastian Acle Mena & Mario Antonio Burguete Garcia, 2014. "Nostalgic Marketing And Its Relation With Consumption Of Corn Products In A Mexican Migrants Population, El Marketing Nostalgico Y Su Relacion Con El Consumo De Productos De Maiz En Los Migrantes Mexi," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 7(2), pages 31-43.
• Lucila Villa Perez & Santiago Gonzalez Velasquez & Marcela Patricia Ahumada Toscano, 2014. "Memorable Shopping Experience In Furniture Stores Of Tijuana €“ San Diego Border,Experiencia Memorable De Compra En Tiendas Muebleras De La Frontera Tijuana– San Diego," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 7(2), pages 63-76.
• Cristobal Fernandez Robin & Jorge Cea Valencia & Paulina Santander Astorga, 2014. "Influence Of The Attributes Of Commercial Environment In The Emotions, Satisfaction And Loyalty Of Chilean Consumer, Influencia De Los Atributos Del Entorno Comercial En Las Emociones, Satisfaccion Y ," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 7(3), pages 1-17.
• Brankica Todorovic, 2014. "Suspension of Managerial Decisions in Relation to the Risks in the Business," Economic Analysis, Institute of Economic Sciences, vol. 47(1-2), pages 160-172.
• Antonia DELISTAVROU & Irene TILIKIDOU, 2014. "Ethical Unconcern Scale: Construction and Validation," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 1(1), pages 104-113, December.
• Hulya CAGIRAN KENDIRLI & Gurkan ULUSOY, 2014. "Food Quality Certificates and a Research on Effect of Food Quality Certificates to Determinate Ignored Level of Buying Behavioral: A Case Study in HITIT University Feas Business Department," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 1(1), pages 60-67, December.
• Kubra Muge DALDAL & Sabiha KILIC, 2014. "Factors Affecting Mobile Taggıng Awareness; A Research on Social Media Consumers," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 1(1), pages 87-103, December.
• Veres, Zoltán & Platz, Petra & Tarján, Tamás, 2014. "Interrelaciones De Los Atributos Del Producto Y Las Preferencias Intransitivas / Relationship Between Product Attributes And Intransitive Preferences," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 20(2), pages 102-108.
• Navarro-García, Antonio & Eugenia Reyes-García, María & Acedo-González, Francisco J., 2014. "Calidad Percibida Y Satisfacción De Los Espectadores De Fútbol / Perceived Quality And Satisfaction Of Spectators Football," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 20(2), pages 87-94.
• Tuğra Nazlı AKARSU & Volkan YENİARAS, 2014. "Müslüman Dindarlık, Plansız Alışverişe Olan Yatkınlık, Fiyat-Değer Bilinci ve Alışveriş Sonrası Pişmanlık Durumu: Bir Temel Düzenleyici Model Analizi," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 29(343), pages 09-38.
• Amresh Kumar & S. L. Gupta & Nawal Kishore, 2014. "Measuring Retailer Store Image: A Scale Development Study," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 13(1), pages 25-38, June.
• Stern Neill & Gurmeet Singh & Raghuvar Dutt Pathak, 2014. "Technology and Marketing Capabilities in a Developing Economic Context: Assessing the Resource-Based View within a Boundary Condition," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 13(1), pages 75-92, June.
• Rosas, Juan (Francisco) & Orazem, Peter, 2011. "Is Self-Sufficiency for Womens Collegiate Athletics a Hoop Dream?: Willingness to Pay for Mens and Womens Basketball Tickets," Staff General Research Papers Archive 33822, Iowa State University, Department of Economics.
  • Rosas, Francisco & Orazem, Peter F., 2014. "Is Self-Sufficiency for Women’s Collegiate Athletics a Hoop Dream? Willingness to Pay for Men’s and Women’s Basketball Tickets," ISU General Staff Papers 201412010800001014, Iowa State University, Department of Economics.
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• Naroditskiy, Victor & Stein, Sebastian & Tonin, Mirco & Tran-Thanh, Long & Vlassopoulos, Michael & Jennings, Nicholas R., 2014. "Referral Incentives in Crowdfunding," IZA Discussion Papers 7995, Institute of Labor Economics (IZA).
• Dr. Vijay Prakash Mishra, 2014. "Finanacial Functions and New Trends," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 9(1), pages 82-88, April.
• Dr. Archana Rani, 2014. "Role of Media in the Commercialization of Contemporary Arts," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 9(2), pages 83-87, October.
• Chiehwei Hung & Yen-Shan Chuang, 2014. "A Study on Pet Owners' Intention to Purchase Pet Insurance," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, vol. 10(2), pages 181-207, July.
• Oana Tugulea & Claudia Bobalca & Andreea Maha & Liviu-George Maha, 2014. "Using Internet And Travel Agencies In Planning A Trip. A Qualitative Approach," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 6(1), pages 181-200, March.
• Oana TUGULEA, 2014. "Discriminator Credibility Dimensions Of An Online Acquisition Website – An Analysis Of An International Construct On A Specific Romanian Target," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 6(3), pages 103-116, September.
• Claudia, 2014. "Romanian Perspective On Customer Loyalty For Direct Selling Companies," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 6(3), pages 6-16, September.
• GOMAA Ahmed & COSGROVE Elizabeth, 2014. "The Cross-Roads to Digital: Newspaper Models and the Change to an Industry," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 02, June.
• Edlira Shehu & Tim Prostka & Christina Schmidt-Stölting & Michel Clement & Eva Blömeke, 2014. "The influence of book advertising on sales in the German fiction book market," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 38(2), pages 109-130, May.
• E. Carayannis & E. Grigoroudis, 2014. "Linking innovation, productivity, and competitiveness: implications for policy and practice," The Journal of Technology Transfer, Springer, vol. 39(2), pages 199-218, April.
• Pengyuan Wang & Eric Bradlow & Edward George, 2014. "Meta-analyses using information reweighting: An application to online advertising," Quantitative Marketing and Economics (QME), Springer, vol. 12(2), pages 209-233, June.
• Juha Karvanen & Ari Rantanen & Lasse Luoma, 2014. "Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity," Quantitative Marketing and Economics (QME), Springer, vol. 12(3), pages 305-329, September.
• Jean-Pierre Dubé & Günter Hitsch & Pranav Jindal, 2014. "The Joint identification of utility and discount functions from stated choice data: An application to durable goods adoption," Quantitative Marketing and Economics (QME), Springer, vol. 12(4), pages 331-377, December.
• Mirela Catalina (Vint) Turkes, 2014. "New Promotion Price Strategies on the Banking Services Market in Romania," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(1), pages 27-29, March.
• Irina Raicu & Mirela Catalina (Vint) Turkes, 2014. "Organizational Performance Improvement by Implementing the Latest CRM Solutions," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(1), pages 84-86, March.
• Ana-Irina Nicolau & Adina Musetescu & Oana Mionel, 2014. "Stages in the Evolution of Marketing as a Discipline," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(2), pages 166-169, June.
• Constanta Aurelia Chitiba & Luigi Dumitrescu & Ana-Irina Nicolau, 2014. "A Compared Analisys of the Business Environment in the European Union and the USA from the Marketing Point of View," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(2), pages 54-57, June.
• Robert Chira, 2014. "The Role of Transport Activities in Logistics Chain," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(3), pages 17-21, September.
• Dominic Perez-Danielescu, 2014. "Marketing Strategies in the On-Line Business Era," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(3), pages 185-187, September.
• Gheorghe Ciobota, 2014. "Small and Medium Enterprises Marketing in the European Context of Economic and Social Development," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(4), pages 128-131, December.
• Raul Sorin Fantana, 2014. "Modern Strategies for a Performing Company Management," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(4), pages 186-192, December.
• Mirela Turkes & Irina Raicu & Ioan Vija, 2014. "Enhancing the Performance of Business Process in Romanian SMEs Through ERP Solutions," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(4), pages 30-32, December.
• Mirela Turkes & Emil Scarlat & Radu Ioan Vija & Irina Raicu, 2014. "Improving the Performance of Business Pprocess Modeling for Small-Medium Sized Companies," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(4), pages 72-74, December.
• Eleonora Mihaela Constantinescu, 2014. "Strategic Marketing Developments in Informational Society," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(4), pages 90-95, December.
• Hassan Raza & Muhammad Faheem, 2014. "Factors Influencing Selection of University by Working People in Pakistan," KASBIT Business Journals (KBJ), Khadim Ali Shah Bukhari Institute of Technology (KASBIT), vol. 7(Special I), pages 36-54, May.
• Volker Seiler & Markus Rudolf, 2014. "Customer Satisfaction in Private Banking," Credit and Capital Markets, Credit and Capital Markets, vol. 47(3), pages 485-520.
• Fermín Paús & Martín Fernandez Molina, 2014. "Caso de éxito "Mamá Lucchetti": Entendiendo al consumidor de hoy," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 3, pages 53-66, January-J.
• Roberto Carlos Dalongaro, 2014. "La Satisfaccion del cliente con el Supermercadismo en áreas de frontera," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 4, pages 35-50, July-Dece.
• Femín Paús & Lucía Macchi, 2014. "Marketing viral en los medios sociales: ¿ Qué contenido es mas contagioso y por qué?," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 4, pages 67-82, July-Dece.
• Karl Westhoff & Axel Schmidt, 2014. "The Decision-Oriented Interview (DOI) as a Marketing Instrument for Obtaining Information about Brands," International Journal of Business and Social Research, LAR Center Press, vol. 4(10), pages 92-108, October.
• Rajni Goel, 2014. "Social Web Identity Established upon Trust and Reputations," International Journal of Business and Social Research, LAR Center Press, vol. 4(11), pages 1-7, November.
• Reinhold Decker, 2014. "Real-Time Analysis of Online Product Reviews by Means of Multi-Layer Feed-Forward Neural Networks," International Journal of Business and Social Research, LAR Center Press, vol. 4(11), pages 60-70, November.
• Oznur OZKAN-TEKTAS, 2014. "The Effects of Opportunism and Trust on Buyer-Supplier Relationship: Do Commitment Types Matter?," International Journal of Business and Social Research, LAR Center Press, vol. 4(9), pages 14-26, September.
• Eszter Barta & Dániel Mustos & Zoltán Tahi, 2014. "Szikszó gazdaságfejlesztési koncepciója," Eszak-magyarorszagi Strategiai Fuzetek, Faculty of Economics, University of Miskolc, vol. 11(1), pages 91-96.
• István Piskóti, 2014. "Innovációvezérelt desztinációmarketing - trendek és teendők," Eszak-magyarorszagi Strategiai Fuzetek, Faculty of Economics, University of Miskolc, vol. 11(2), pages 32-44.
• Karl Westhoff & Axel Schmidt, 2014. "The Decision-Oriented Interview (DOI) as a Marketing Instrument for Obtaining Information about Brands," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 4(10), pages 92-108, October.
• Rajni Goel, 2014. "Social Web Identity Established upon Trust and Reputations," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 4(11), pages 1-7, November.
• Reinhold Decker, 2014. "Real-Time Analysis of Online Product Reviews by Means of Multi-Layer Feed-Forward Neural Networks," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 4(11), pages 60-70, November.
• Oznur OZKAN-TEKTAS, 2014. "The Effects of Opportunism and Trust on Buyer-Supplier Relationship: Do Commitment Types Matter?," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 4(9), pages 14-26, September.
• Sidorchuk, R. R., 2014. "The role of small business innovation models russian economic development," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, May.
• Surgikova Anna V., 2014. "Ways of using marketing tools within publishing houses to create dynamic communication system," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, September.
• Chugunova E. A. & Ledentcova E. A., 2014. "Marketing research of the market of Perm commercial foreign language centers," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, August.
• Vorob'eva K.V. & Gromova V.A. & Kel'bakh E.I., 2014. "Advertising as the instrument of advance of goods in the market (on the example of "California" show-room)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, August.
• Guseva I.B. & Ledentcova E.A., 2014. "Promotion marketing activities in universities," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, August.
• Ledentcova E. A. & Galieva E. M., 2014. "Marketing research: global trends in the market of additional professional education," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, August.
• Maltseva N. V. & Kerzina E. A., 2014. "Factors of consumer behaviour of youth concerning educational institutions (on materials of economics department of PSU)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, August.
• Schastlivaia, D. N., 2014. "Features Of The Development Of The Brand Territory (For Example, The Formation Of The Historical And Cultural Traditions Of Delphi,As Inter-Regional Center Of Ancient Greece)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Bulina Anna O., 2014. "Adverse Selection In The Market Of Cultural Values And Ways To Overcome It," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Veselova, A. O. & Pristupina, J. V., 2014. "Mdirect Deliveries From Europe," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Gladkikh, Y. N. & Sozykina, V. P., 2014. "Modern Aspects Of The Development Of The Organizational Structure Of The University," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Gladkikh, Y. N. & Chepurnykh, E. E., 2014. "THE ROLE OF THE COMMUNICATION COMPONENT IN THE INFRASTRUCTURE OF A MODERN UNIVERSITY (for example federal state budgetary educational institution of higher professional education “Perm state national ," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Melanie Marks & Scott Wentland & Abbey O'Connor, 2014. "Marketing during a Recession: An Illustration of How Economic Principles Guide Marketing Approaches," Journal for Economic Educators, Middle Tennessee State University, Business and Economic Research Center, vol. 14(1), pages 78-96, Fall.
• Zheyin (Jane) Gu & Yunchuan Liu, 2014. "Consumer Learning on Social Networks and Retailer Digital Platform Strategies Access," Working Papers 14-02, NET Institute.
• Yili Hong & Pei-yu Chen & Lorin Hitt, 2014. "Measuring Product Type with Dynamics of Online Product Review Variances: A Theoretical Model and the Empirical Applications," Working Papers 14-03, NET Institute.
• Kolar, Tomaž & Zabkar, Vesna, 2014. "The effect of general consumer attitudes and personality traits on attitudes towards domestic and multinational products in the Balkan region," Journal of East European Management Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 19(1), pages 58-80.
• Dettmers, Jan, 2014. "Job definitions and service behaviour. An investigation among technical service employees," management revue - Socio-Economic Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 25(4), pages 248-262.
• Chiu, Chi-yue & Kwan, Letty Y.-Y. & Li, Dongmei & Peng, Luluo & Peng, Siqing, 2014. "Culture and Consumer Behavior," Foundations and Trends(R) in Marketing, now publishers, vol. 7(2), pages 109-179, April.
• Morwitz, Vicki, 2014. "Consumers' Purchase Intentions and their Behavior," Foundations and Trends(R) in Marketing, now publishers, vol. 7(3), pages 181-230, November.
• van Raaij, W. Fred, 2014. "Consumer Financial Behavior," Foundations and Trends(R) in Marketing, now publishers, vol. 7(4), pages 231-351, November.
• Otilia-Elena Platon, 2014. "An Analysis of the Social Media Presence of the Brands," Global Economic Observer, "Nicolae Titulescu" University of Bucharest, Faculty of Economic Sciences;Institute for World Economy of the Romanian Academy, vol. 2(1), pages 192-201, May.
• Radko Radev, 2014. "Price Planning Process in Multi-Product Companies from Fast Moving Customer Goods Sector," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 42-51, January.
• Hristo Katrandjiev & Ivo Velinov, 2014. "Investigation of Online Visual Merchandising (OVM) Elements of Apparel Web Stores," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 84-98, January.
• Hristo Katrandjiev & Ivo Velinov, 2014. "Optimization of Online Visual Merchandising Elements (OVME) on the Basis of Consumer Preferences," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 76-88, April.
• Nikolay Vankov, 2014. "Online Resources and Tools for Digital PR," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 45-55, June.
• Radko Radev, 2014. "Product-Market Profile Research in Dairy Products Sector," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 141-186, June.
• Danciu Victor, 2014. "The Future of Sustainable Consumption: What Role for Consumers? [Viitorul consumului durabil: ce rol vor avea consumatorii?]," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 04, December.
• Kessler Ladelsky Limor, 2014. "The Effect Of Organizational Culture On It Employees Turnover Intention In Israel," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1019-1027, July.
• Ladelsky Limor, 2014. "The Effect Of Job Satisfaction On It Employees Turnover Intention In Israel," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1028-1038, July.
• Pop Nicolae Alexandru & Draghescu Florin & Palade Alexandru, 2014. "Benchmarking For The Romanian Heavy Commercial Vehicles Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1046-1056, July.
• Roman Teodora & Manolica Adriana, 2014. "The Economics Student €" The Future Businessman. From The Awareness Of Consumers' Rights To Their Enforcement," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1057-1068, July.
• Drule Alexandra & Chis Alexandru & Tomoaie Larisa, 2014. "Dark Tourism, Romania And Dracula. The Perceptions Of Potential American Tourists," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 309-319, July.
• Lacurezeanu Ramona & Chis Alexandru & Moca Mircea & Stanca Liana, 2014. "The Romanian Consumer Profiles In Processing Online Bookings," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 341-346, July.
• Shakhshir Ghassan, 2014. "Positioning Strategies Development," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 979-988, July.
• Giuca Simona-Mihaela, 2014. "Identifying Product And Price Strategies For Designing Transactional Banking Packages Addressed To Smes (Considerations)," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 989-997, July.
• Giuca Simona-Mihaela, 2014. "Post-Launching Monitoring Activities For New Transactional Banking Products Addressed To Smes (Considerations)," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 998-1004, July.
• Bodog Simona-Aurelia & Daina Lucia-Georgeta, 2014. "The Impact Of Online Environment On The Decision Of The Consumer Of Health Services," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 305-313, December.
• Goran Pajnic & Davor Bosnjakovic & Ivan Kelic, 2014. "The Potential Of Mobile Applicationsin Organization And Promotion," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 10, pages 296-303.
• Slobodan Vujic & Sasa Vujic & Aida Abduzaimovic, 2014. "Innovattive Sales Of “E@Sy Leasing“ Product In The B&H Leasing Market," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 10, pages 475-488.
• Urban Bacher & Eva Amann, 2014. "Why Banks Need A Slogan," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 10, pages 513-520.
• Sanja Krsic & Ivan Maloca & Dusan Ljustina, 2014. "Marketing Application Of Social Networks In Tourism," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 10, pages 93-105.
• Ulrich Fohl & Felicitas Meßmer, 2014. "The Influence Of Design Criteria For The Brand Personality," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 10, pages 981-999.
• Young, Andrew T. & Levy, Daniel, 2014. "Explicit Evidence of an Implicit Contract," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 30(4), pages 804-832.
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• Bunghez Corina Larisa, 2014. "Usage of Sales Promotion in the Tourism Activity," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 445-450, May.
• Dinu Gabriel & Dinu Loredana, 2014. "External Influences on Caras-Severin Voters," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 464-469, May.
• Juganaru Mariana & Juganaru Ion-Danut, 2014. "Research on How the Port May Influence the Social Life of the Community," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 486-491, May.
• Serban Comanescu Adrian, 2014. "Methods for Determining the Advertising Budget and its Distribution in Different Media," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 524-527, May.
• Stanciu Anca Cristina & Constandache Mihaela & Condrea Elena, 2014. "Trends in the Evolution of Retail Commerce," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 528-533, May.
• Zaharia Rãzvan & Zaharia Rodica Milena & Diaconu Mihaela, 2014. "The Business Environment: A Stakeholder of the University: An Exploratory Approach," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 558-563, May.
• Nenciu Daniela Simona & Constandache Mihaela & Condrea Elena, 2014. "Analysis of Tourism Offer and Traffic Manifested at Constan Analysis of Tourism Offer and Traffic Manifested at Constan Analysis of Tourism Offer and Traffic Manifested at Constan Analysis of Tourism ," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 239-243, May.
• Blagorazumnaia Olga & Muntean Vlad, 2014. "Remarking as a Tool in Online Advertising," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 281-284, May.
• Cotîrlea Denisa Adriana, 2014. "From Place Marketing to Place Branding within the Nation Branding Process: a Literature Review," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 297-302, May.
• Dan Gheorghe, 2014. "The Perspective of Goods Distribution and Logistics," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 303-308, May.
• Irina Ioana, 2014. "Elements of Novelty in Corporate Reputation Research," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 343-347, May.
• Pricop Oliver Constantin & Robu Alexandru Drago?, 2014. "Loyalty Marketing: Attracting and Retaining Customers and Workers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 373-377, May.
• Stoica (Mihali) Ana-Maria, 2014. "Marketing Specific Communication – A Support in Establishing the Connection with the Personnel of the Organization," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 393-397, May.
• Paunicã Mihai & Honu Monica-Veronica, 2014. "Crisis Influence over the Aviation Market Segment," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 566-571, May.
• Mª de las Mercedes Galán Ladero & Clementina Galera Casquet, 2014. "Marketing con causa. Evidencias prácticas desde la perspectiva del consumidor," DOCFRADIS Working Papers 1401, Catedra Fundación Ramón Areces de Distribución Comercial, revised Apr 2014.
• Nieves Losada Sánchez & Elisa Alén González & Trinidad Domínguez Vila, 2014. "Motivaciones para viajar del sector senior en España. Implicaciones en la comercialización de destinos turísticos," DOCFRADIS Working Papers 1402, Catedra Fundación Ramón Areces de Distribución Comercial, revised Apr 2014.
• Rebeca Cordero Gutiérrez & Libia Santos Requejo, 2014. "La confianza y la actitud hacia la red social como determinantes de la intención de aceptar herramientas de marketing. Diferencias según intensidad de uso de la red," DOCFRADIS Working Papers 1403, Catedra Fundación Ramón Areces de Distribución Comercial, revised Apr 2014.
• Estrella Díaz Sánchez & David Martín-Consuegra Navarro & à gueda Esteban Talaya, 2014. "Canibalización del servicio: ¿influye la distribución multicanal en la prestación incorrecta del servicio?," DOCFRADIS Working Papers 1404, Catedra Fundación Ramón Areces de Distribución Comercial, revised Apr 2014.
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• Gutiérrez-Villar, Belén & Montero-Simó, María José & Araque-Padilla, Rafael Ángel & Castro-González, Pilar, 2014. "Intensidad exportadora e interacción entre fortalezas del marketing mix: un análisis basado en redes neuronales artificiales || Export Intensity and Interaction between Marketing Mix: An Analysis base," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 18(1), pages 88-111, December.
• Tobias Mutter, 2014. "The Impact of Goal Achievement on User Effort," Working Papers Dissertations 18, Paderborn University, Faculty of Business Administration and Economics.
• Tobias Mutter & Dennis Kundisch, 2014. "Goals as Reference Points: Empirical Evidence from a Virtual Reward System," Working Papers Dissertations 19, Paderborn University, Faculty of Business Administration and Economics.
• Adam P. Balcerzak & Elzbieta Rogalska, 2014. "Crowding Out and Crowding in within Keynesian Framework. Do We Need Any New Empirical Research Concerning Them?," Working Papers 2/2014, Institute of Economic Research, revised May 2014.
• Claudia Isac & Codruţa Dura, 2014. "Practical aspects regarding the drawing of the procurement program within industrial companies," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 14(1), pages 129-142.
• Alessandro Gandolfo & Valeria De Bonis, 2014. "Motivations for gambling and the choice between skill and luck gambling products: an exploratory study," Discussion Papers 2014/185, Dipartimento di Economia e Management (DEM), University of Pisa, Pisa, Italy.
• Umesh Ramchandra Raut & Pedro Quelhas Brito, 2014. "An analysis of brand relationship with the perceptive of customer based brand equity pyramid," FEP Working Papers 526, Universidade do Porto, Faculdade de Economia do Porto.
• Egbert, Henrik & Greiff, Matthias & Xhangolli, Kreshnik, 2014. "PWYW Pricing ex post Consumption: A Sales Strategy for Experience Goods," MPRA Paper 53376, University Library of Munich, Germany.
• Yüksekbilgili, Zeki, 2014. "The Use of Guerilla Marketing In SMEs," MPRA Paper 54385, University Library of Munich, Germany.
• Makosana, Musa, 2014. "Customers’ adoption of electronic banking: An investigation on the commercial banking industry in Zimbabwe," MPRA Paper 57351, University Library of Munich, Germany.
• Senderski, Marcin, 2014. "Concrete roads in Poland: The case for selling non-mainstream infrastructure technologies," MPRA Paper 58800, University Library of Munich, Germany.
• Arif, Imtiaz & Aslam, Wajeeha, 2014. "Students' dependence on smart phone and its effect on purchase behavior," MPRA Paper 58919, University Library of Munich, Germany.
• Khan, Sana Akbar & Qureshi, Salman Ali & Hunjra, Ahmed Imran, 2014. "CRM Implementation: A Descriptive Study of the Service Industry in Pakistan," MPRA Paper 60788, University Library of Munich, Germany.
• Kornienko, Nikita, 2014. "Привлечение Клиентов При Помощи Контекстной Рекламы [Attracting customers by using contextual advertising]," MPRA Paper 60811, University Library of Munich, Germany, revised 21 Dec 2014.
• Musso, Fabio, 2014. "Lo sviluppo dei mercati esteri [Foreign market development]," MPRA Paper 61016, University Library of Munich, Germany, revised 2014.
• Andrei, Andreia Gabriela & Adriana, Zait, 2014. "Branding insights: an interdisciplinary journey from perception to action," MPRA Paper 61114, University Library of Munich, Germany.
• Grebitus, Carola & Steiner, Bodo & Veeman, Michele, 2015. "The roles of human values and generalized trust on stated preferences when food is labeled with environmental footprints: Insights from Germany," Food Policy, Elsevier, vol. 52(C), pages 84-91.
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• Moisescu, Ovidiu-Ioan, 2014. "Assessing Customer Loyalty: A Literature Review," MPRA Paper 65287, University Library of Munich, Germany.
• Moisescu, Ovidiu-Ioan, 2014. "A Website-Based Analysis Regarding CSR Practices of the Top Romanian Travel Agencies," MPRA Paper 65288, University Library of Munich, Germany.
• Moisescu, Ovidiu-Ioan, 2014. "A Survey-Based Analysis Regarding CSR Practices in the Romanian Tourism Distribution Sector," MPRA Paper 65310, University Library of Munich, Germany, revised Oct 2014.
• Preikschas, Michael W. & Cabanelas, Pablo & Rüdiger, Klaus & Lampón, Jesús F., 2014. "Value Co-creation, Dynamic Capabilities and Customer Retention in Industrial Markets," MPRA Paper 65391, University Library of Munich, Germany.
• Wieland, Thomas, 2014. "Räumliches Einkaufsverhalten und Standortpolitik im Einzelhandel unter Berücksichtigung von Agglomerationseffekten: Theoretische Erklärungsansätze, modellanalytische Zugänge und eine empirisch-ökonome," MPRA Paper 77163, University Library of Munich, Germany.
• Karim, Rashed al, 2014. "Users’ Perception of Internet Banking Service: An Evaluative Study of Private Commercial Banks in Bangladesh," MPRA Paper 91032, University Library of Munich, Germany, revised Nov 2014.
• Radek Tahal & Václav Stříteský, 2014. "Loyalty Programmes and their Perception by Customers and Operators of Retail e-Shops [Věrnostní programy a jejich vnímání zákazníky a provozovateli retailových internetových obchodů]," Acta Oeconomica Pragensia, Prague University of Economics and Business, vol. 2014(4), pages 30-41.
• Markéta Lhotáková & Květa Olšanová, 2014. "Effectiveness of the advertising targeted to children regulation and self-regulation with focus on food industry [Účinnost regulace a samoregulace reklamy potravinářských firem cílené na děti v Čes," Acta Oeconomica Pragensia, Prague University of Economics and Business, vol. 2014(5), pages 54-70.
• Michael Bahles, 2014. "Home-Bias-in-Consumption Based on Different Brand Preferences in the East and the West of Germany," Central European Business Review, Prague University of Economics and Business, vol. 2014(1), pages 7-12.
• Radek Tahal, 2014. "Loyalty Programs in E-commerce and their Perception by the Young Adult Internet Population," Central European Business Review, Prague University of Economics and Business, vol. 2014(2), pages 7-13.
• Jan Rožek & Miroslav Karlíček, 2014. "Customer Lifetime Value as the 21st Century Marketing Strategy Approach," Central European Business Review, Prague University of Economics and Business, vol. 2014(2), pages 28-35.
• Sławomir Czarniewski, 2014. "Communicating Customer Value Based on Modern Technologies," Central European Business Review, Prague University of Economics and Business, vol. 2014(2), pages 36-43.
• Květa Olšanová, 2014. "Food Industry Approach to Rising Prevalence of Children Obesity in the Czech Republic," Central European Business Review, Prague University of Economics and Business, vol. 2014(3), pages 7-15.
• Mohammad Reza Hamidizadeh & Mohammad Reza Karimi Alavije & Morteza Rezaee, 2014. "The Effect of Perceived Business Ethics on Brand Personality Dimensions & Creation of Brand Equity in Developing Countries," Central European Business Review, Prague University of Economics and Business, vol. 2014(3), pages 46-53.
• Daniela Kolouchová & Jan Rožek, 2014. "Is it Possible to Improve the Relationship between Marketing and Sales?," Central European Business Review, Prague University of Economics and Business, vol. 2014(4), pages 30-36.
• Michael Bahles, 2014. "Diplomatic Skills Used for International Marketing Practice," Central European Business Review, Prague University of Economics and Business, vol. 2014(4), pages 37-42.
• Mohammad Reza Hamidizadeh & Maryam Zargaranyazd, 2014. "Analyzing International Readiness of Small and Medium-Sized Enterprises," Central European Business Review, Prague University of Economics and Business, vol. 2014(4), pages 43-48.
• Sławomir Czarniewski, 2014. "Challenges in the Central European Postal Markets: The Example of the Polish Post," Central European Business Review, Prague University of Economics and Business, vol. 2014(4), pages 20-29.
• Victoria-Mihaela BRÎNZEA & Olimpia OANCEA & Marinela BÃRBULESCU, 2014. "The Corporate Social Responsibility- An Important Aspect For Consumers," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 13(1), pages 48-54.
• Kolar, Tomaž & Zabkar, Vesna, 2014. "The effect of general consumer attitudes and personality traits on attitudes towards domestic and multinational products in the Balkan region," Journal of East European Management Studies, Rainer Hampp Verlag, vol. 19(1), pages 58-80.
• Dettmers, Jan, 2014. "Job definitions and service behaviour. An investigation among technical service employees," management revue. Socio-economic Studies, Rainer Hampp Verlag, vol. 25(4), pages 248-262.
• Tanase, George Cosmin, 2014. "Advertising Policy and Geographic Information," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 5(2), pages 17-22, June.
• PURCAREA, Theodor, 2014. "Distribution, the challenge of the super agility," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 5(3), pages 18-25, September.
• TANASE, George Cosmin, 2014. "Focusing Marketing Strategy with Segmentation," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 5(3), pages 26-29, September.
• Saha, Amitav & Hasan, K. M. Sabbir & Uddin, Md. Salah, 2014. "A Conceptual Framework for Understanding Customer Satisfaction in Banking Sector: The Mediating Influence of Service Quality and Organizational Oath," American Journal of Trade and Policy, Asian Business Consortium, vol. 1(2), pages 85-93.
• Kazançoğlu, İpek & Dirsehan, Taşkın, 2014. "Exploring Brand Experience Dimensions for Cities and Investigating Their Effects on Loyalty to a City," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 5(1), pages 17-37, January.
• Kılıç, Serkan & Duman, Orhan & Bektaş, Emir, 2014. "Marketing Strategies of Organic Products and a Field Research on Producers," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 5(1), pages 39-65, January.
• Doğan, Volkan & Torlak, Ömer, 2014. "The Relationship Between Symbolic Money Meanings and Materialism," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 5(2), pages 1-17, April.
• Pereira, Elsa & Mascarenhas, Maria Margarida & Pires, Gustavo, 2014. "Sports Events As A Tool To Leverage The Tourism Destination Image," Spatial and Organizational Dynamics Discussion Papers 2014-4, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve.
• Denys, Vasyl & Mendes, Júlio, 2014. "Consumption Values and Destination Evaluation in Destination Decision Making," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 2(1), pages 4-22.
• Chaykina, Taisiya & Guerreiro, Manuela & Mendes, Júlio, 2014. "Destination Brand Personality of Portugal for the Russian-Speaking Market," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 2(1), pages 23-40.
• Othman, Nor’Ain & Wee, Hassnah & Hassan, Razip, 2014. "How did Malaysia Manage its Position as Top 10 World Tourist Destinations in UNWTO Ranking in 2012?," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 2(1), pages 41-50.
• Agapito, Dora & Lacerda, António, 2014. "Marketing and Brand Design of Destination Experiences: The Role of ICT," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 2(3), pages 201-216.
• Guerreiro, Manuela & Mendes, Júlio, 2014. "Experiencing the Tourist City. The European Capital of Culture in Re-designing City Routes," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 2(4), pages 288-306.
• OPRESCU, Alina Elena, 2014. "The Strategic Marketing Planning – General Framework For Customer Segmentation," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 5(1), pages 51-59.
• GÂRDAN (GEANGU), Iuliana Petronela & GÂRDAN, Daniel Adrian, 2014. "Healthcare Services Consumer’S Behavior And Sustainable Development," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 5(3), pages 9-20.
• Ana Maria, MIHALI, 2014. "The Importance Of Marketing Communication In The Touristic Negotiation," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 5(2), pages 27-34.
• Valentin-Cosmin, SARACIN & Adrian , VASILE & Ahmed , HARRATI, 2014. "An Exploratory Research Regarding Romanian Market For Halal Food," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 5(2), pages 35-46.
• Selimovic, Lejla & Pestek, Almir, 2014. "Analyzing Consumer Behavior In Online Group Buying In Bosnia And Herzegovina," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 5(1), pages 41-52.
• Gheorghe MINCULETE & Maria-Ana CHISEGA-NEGRILÃ, 2014. "Marketing Management Relational Approaches Focused on Consumer’s and Customer’s Needs and Desires," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 17(2), pages 325-346, December.
• Liviu CRÃCIUN & Cãtãlin Mihail BARBU, 2014. "The Brand as Strategic Asset of the Organization," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 15(1), pages 69-77, March.
• Ioana-Octavia BRÃTULESCU & Simona VASILACHE, 2014. "A Cluster Analysis of Senses Effects on Consumer Behavior. Lessons for Businesses," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 15(3), pages 343-359, July.
• Vasile DEAC & Aurelia STÃNESCU, 2014. "Strategic Segmentation – The Preamble of Developing a Company Strategy," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 15(4), pages 461-469, October.
• Suherna & Weksi Budiaji, 2014. "The Impact of customers' relation quality and sensing on the marketing performance for micro industries development in Banten Province, Indonesia," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 7(1), pages 147-151, June.
• Victoria Ostrovskaya & Vladislav Yurev & Olga Stepicheva & Nikolay Denisov, 2014. "Marketing of innovations as a key area of strategic management of modern enterprise," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 8(2), pages 124-131, June.
• Abdulvahap Baydas, 2014. "Customer satısfactıon ın prıvate health organızatıons: an empirical study," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 8(2), pages 43-56, June.
• Larisa Andreeva & Alina Andreeva, 2014. "Marketing strategies of development of Russian banks under the conditions of the new economic conjuncture," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 8(2), pages 5-12, June.
• Zhanna Gornostaeva & Vladimir Zhidkov, 2014. "Service technologies as factor of service and tourism companies' competitiveness," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 8(2), pages 78-86, June.
• Alexander Kihm & Colin Vance, 2014. "The Determinants of Equity Transmission Between the New and Used Car Markets – A Hedonic Analysis," Ruhr Economic Papers 0521, Rheinisch-Westfälisches Institut für Wirtschaftsforschung, Ruhr-Universität Bochum, Universität Dortmund, Universität Duisburg-Essen.
• Marzena Krawczyk, 2014. "The Use Of Marketing Indicators To Measure And Monitor The Effects Of Implementing The Concept Of User-Driven Innovation," "e-Finanse", University of Information Technology and Management, Institute of Financial Research and Analysis, vol. 9(4), pages 53-60, April.
• Исаева Н.А. & Дасько М.В., 2014. "Разработка маркетинговой стратегии для предприятий, оказывающих услуги спецтехники в Новосибирской области. Marketing strategy development for a companies providing special equipment services in Novos," Мир экономики и управления // Вестник НГУ. Cерия: Cоциально-экономические науки, Socionet;Новосибирский государственный университет, vol. 14(4), pages 157-167.
• Bahram Ranjbarian & Maryam Rehman & Azita Lari, 2014. "Attitude toward SMS advertising and derived behavioral intension, an empirical study using TPB (SEM method)," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, vol. 3(1), pages 42-59, April.
• Ourania Vitouladiti, 2014. "Combining Primary Destination Image with Acquired Experience for Effective Marketing in Tourism and Tour Operating," South-Eastern Europe Journal of Economics, Association of Economic Universities of South and Eastern Europe and the Black Sea Region, vol. 12(1), pages 107-133.
• Liliana Popescu & Amalia Badita & Mirela Mazilu, 2014. "Cultural tourism in Oltenia (Romania) ? disregarded opportunity," Proceedings of International Academic Conferences 0100968, International Institute of Social and Economic Sciences.
• Marcel Meler & Dragan Maga?, 2014. "Sustainable marketing for sustainable development," Proceedings of International Academic Conferences 0300294, International Institute of Social and Economic Sciences.
• Boonchai Hongcharu, 2014. "A Model of Social Interactivity through Internet-based Technologies: Implications for Marketing Communications," Proceedings of International Academic Conferences 0300643, International Institute of Social and Economic Sciences.
• Yolanda Jordaan, 2014. "How important is privacy concern and behaviour on Facebook?," Proceedings of International Academic Conferences 0301782, International Institute of Social and Economic Sciences.
• DISSATAT PRASERTSAKUL & Titipong Rerngrittirong, 2014. "Understanding the factors influencing soccer team identification and its impacts on team sponsors: An evidence from Thailand Premier league," Proceedings of International Academic Conferences 0702155, International Institute of Social and Economic Sciences.
• Esen ?Ah?N & Muammer Zerenler & Emel Celep, 2014. "The Effects Of Relational Marketing On The Business Performance: A Practical Study On The Authorized Auto Sales Agencies," Proceedings of International Academic Conferences 0702156, International Institute of Social and Economic Sciences.
• Andrzej Szymkowiak, 2014. "The reasons for the resignation of activity on social networking sites," Proceedings of International Academic Conferences 0702305, International Institute of Social and Economic Sciences.
• Mohammad Taleghani, 2014. "Identification of Electronic Banking Acceptance Components in Branches of Keshavarzi Bank of Guilan Province (Northern of Iran)," Proceedings of International Academic Conferences 0702706, International Institute of Social and Economic Sciences.
• Fumihiko Isada & Yuriko Isada, 2014. "An Empirical Study of the International-Tourism Management by a Model of Consumer Behaviour," Proceedings of International Academic Conferences 0801214, International Institute of Social and Economic Sciences.
• Celil Koparal & Nuri Calik, 2014. "Consumer Innovativeness in Purchase of Hi-Tech Home Appliances and the Factors Influencing Consumer Behavior in Electronics Market - A Field Study from Eskisehir , Turkey," Proceedings of International Academic Conferences 0802268, International Institute of Social and Economic Sciences.
• Nurcan Turan & Nuri Calik, 2014. "Consumers´ Information Search Behavior on Wholesome Nutrition and their Attitudes towards Health Products; A Field Study from Eskisehir, Turkey," Proceedings of International Academic Conferences 0802271, International Institute of Social and Economic Sciences.
• István Kovács, 2014. "Examining the Liaison between Marketing Communication and Open Innovation, in the Scope of the Hungarian Innovation Clusters," Proceedings of International Academic Conferences 0802558, International Institute of Social and Economic Sciences.
• Tudor Niciporuc, 2014. "Comparative analysis of the engagement rate on Facebook and Google Plus social networks," Proceedings of International Academic Conferences 0902287, International Institute of Social and Economic Sciences.
• Monika Harantova & Petr Svoboda, 2014. "The Main Factors for Strategic Building of the Brand Value and Methods for Brand Valuation at the Czech Republic Market," Proceedings of International Academic Conferences 0902940, International Institute of Social and Economic Sciences.
• Petr Svoboda & Monika Harantova, 2014. "Perceived Quality of the Higher Education Institution in Relation to Building a Strong Brand from the Alumni Perspective," Proceedings of International Academic Conferences 0902941, International Institute of Social and Economic Sciences.
• Monika Maciuliene, 2014. "Linking Value Co-creation and Organizational Absorptive Capacity: Theoretical study and Conceptual model," Proceedings of International Academic Conferences 0902957, International Institute of Social and Economic Sciences.
• Neviana Krasteva, 2014. "Contemporary Economic and Social Trends and Their Impact on Marketing," Proceedings of Economics and Finance Conferences 0401600, International Institute of Social and Economic Sciences.
• Agnieszka Chwialkowska, 2014. "Barriers for innovation and technology transfer in Poland and methods of overcoming them (Bariery dla innowacji i transferu techniki w Polsce oraz sposoby ich pokonywania)," Research Reports, University of Warsaw, Faculty of Management, vol. 1(17), pages 124-137.
• Hulya CAGIRAN KENDIRLI & Gurkan ULUSOY, 2014. "Food Quality Certificates and Research on Effect of Food Quality Certificates to Determinate Ignored Level of Buying Behavioral: A Case Study in Hitit University Feas Business Department," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 3(4), pages 37-46, December.
• Antonia Delistavrou & Irene Tilikidou, 2014. "Are Greeks'Unconcerned about Ethical Market Choices?," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 3(4), pages 47-58, December.
• Kubra Muge DALDAL & Sabiha KILIC, 2014. "Factors Affecting Mobile Tagging Awareness; A Research on Social Media Consumers," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 3(4), pages 69-86, December.
• Stefano DellaVigna & Ruben Durante & Brian Knight & Eliana La Ferrara, 2016. "Market-Based Lobbying: Evidence from Advertising Spending in Italy," American Economic Journal: Applied Economics, American Economic Association, vol. 8(1), pages 224-256, January.
  • Stefano DellaVigna & Ruben Durante & Brian Knight & Eliana La Ferrara, 2013. "Market-based Lobbying: Evidence from Advertising Spending in Italy," NBER Working Papers 19766, National Bureau of Economic Research, Inc.
  • Stefano DellaVigna & Ruben Durante & Eliana La Ferrara & Brian Knight, 2014. "Market-Based Lobbying: Evidence from Advertising Spending in Italy," Sciences Po publications info:hdl:2441/ismjpe8i38q, Sciences Po.
  • Stefano Dellavigna & Ruben Durante & Eliana La Ferrara & Brian Knight, 2014. "Market-Based Lobbying: Evidence from Advertising Spending in Italy," SciencePo Working papers Main hal-03574187, HAL.
  • Stefano Dellavigna & Ruben Durante & Eliana La Ferrara & Brian Knight, 2014. "Market-Based Lobbying: Evidence from Advertising Spending in Italy," Post-Print hal-03574187, HAL.
  • Stefano DellaVigna & Ruben Durante & Brian Knight & Eliana La Ferrara, 2013. "Market-based Lobbying: Evidence from Advertising Spending in Italy," Working Papers 505, IGIER (Innocenzo Gasparini Institute for Economic Research), Bocconi University.
  • La Ferrara, Eliana & DellaVigna, Stefano & Kinght, Brian, 2014. "Market-based Lobbying: Evidence from Advertising Spending in Italy," CEPR Discussion Papers 9813, C.E.P.R. Discussion Papers.
• Aurélie Bertrand & Christian Hafner, 2014. "On heterogeneous latent class models with applications to the analysis of rating scores," Computational Statistics, Springer, vol. 29(1), pages 307-330, February.
  • Bertrand, Aurélie & Hafner, Christian M., 2011. "On heterogeneous latent class models with applications to the analysis of rating scores," SFB 649 Discussion Papers 2011-062, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
  • Bertrand, Aurelie & Hafner, Christian, 2014. "On heterogeneous latent class models with applications to the analysis of rating scores," LIDAM Reprints ISBA 2014027, Université catholique de Louvain, Institute of Statistics, Biostatistics and Actuarial Sciences (ISBA).
  • Bertrand, Aurelie & Hafner, Christian, 2011. "On heterogeneous latent class models with applications to the analysis of rating scores," LIDAM Discussion Papers ISBA 2011028, Université catholique de Louvain, Institute of Statistics, Biostatistics and Actuarial Sciences (ISBA).
• Theo Lieven & Sven Schuwirth, 2014. "Veränderung der Markeneinstellung anhand der Triade Kunde-Marke-Verkäufer," Schmalenbach Journal of Business Research, Springer, vol. 66(2), pages 147-172, March.
• Sören Köcher & Hartmut H. Holzmüller, 2014. "Zu viel des Guten? Eine Analyse der Wirkung von Verbraucherschutzinformation," Schmalenbach Journal of Business Research, Springer, vol. 66(4), pages 306-343, June.
• Thomas Fandrich & Christian Barrot & Jan U. Becker, 2014. "Deckungsbeitragsorientierte Steuerung von Targeting-Kampagnen," Schmalenbach Journal of Business Research, Springer, vol. 66(7), pages 601-624, November.
• Christian Schlereth & Fabian Schulz, 2014. "Schnelle und einfache Messung von Bedeutungsgewichten mit der Restricted-Click-Stream Analyse: Ein Vergleich mit etablierten Präferenzmessmethoden," Schmalenbach Journal of Business Research, Springer, vol. 66(8), pages 630-657, December.
• Margarita Išoraitė, 2014. "ICT and entrepreneurship: social network marketing," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 2(1), pages 19-29, September.
• Vlad Radoias, 2017. "When Price Discrimination Fails – A Principal Agent Problem with Social Influence," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 38(2), pages 212-221, March.
  • Vlad Radoias, 2014. "When Price Discrimination Fails - A Principal Agent Problem with Social Influence," Working Papers 2014-08, Towson University, Department of Economics, revised Oct 2014.
• Alexander L. Brown & Ajalavat Viriyavipart & Xiaoyuan Wang, 2014. "Exploding Offers with Experimental Consumer Goods," Working Papers 20141006-001, Texas A&M University, Department of Economics.
• Brett Danaher & Michael D. Smith & Rahul Telang, 2014. "Piracy and Copyright Enforcement Mechanisms," Innovation Policy and the Economy, University of Chicago Press, vol. 14(1), pages 25-61.
  • Brett Danaher & Michael D. Smith & Rahul Telang, 2013. "Piracy and Copyright Enforcement Mechanisms," NBER Chapters, in: Innovation Policy and the Economy, Volume 14, pages 25-61, National Bureau of Economic Research, Inc.
  • Brett Danaher & Michael D. Smith & Rahul Telang, 2013. "Piracy and Copyright Enforcement Mechanisms," NBER Working Papers 19150, National Bureau of Economic Research, Inc.
• Oksana Loginova & X. Henry Wang & Chenhang Zeng, 2017. "Learning in Advance Selling with Heterogeneous Consumers," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 38(6), pages 765-783, September.
  • Oksana Loginova & X. Henry Wang & Chenhang Zeng, 2012. "Learning in Advance Selling with Heterogeneous Consumers," SDU Working Papers 2012-02, School of Economics, Shandong University.
  • Oksana Loginova & X. Hnery Wang & Chenhang Zeng, 2014. "Learning in Advance Selling with Heterogeneous Consumers," Working Papers 1408, Department of Economics, University of Missouri.
  • Oksana Loginova & X. Henry Wang & Chenhang Zeng, 2012. "Learning in Advance Selling with Heterogeneous Consumers," Working Papers 12-08, NET Institute, revised Sep 2012.
• Maud Daniel & Lucie Sirieix, 2014. "From sustainable consumption to sustainable practices," Post-Print hal-01595623, HAL.
  • Daniel, M. & Sirieix, L., 2014. "From sustainable consumption to sustainable practices," Working Papers MoISA 201402, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France.
• Romina Moruzzi & Lucie Sirieix, 2014. "Paradoxes of sustainable food and consumer coping strategies," Post-Print hal-01594077, HAL.
  • Moruzzi, R. & Sirieix, L., 2014. "Paradoxes of sustainable food and consumer coping strategies," Working Papers MoISA 201404, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France.
• Guillaume Le Borgne & Lucie Sirieix & Sandrine Costa, 2014. "Food waste and promotions," Working Papers hal-01140919, HAL.
  • Le Borgne, G. & Sirieix, L. & Costa, S., 2014. "Food waste and promotions," Working Papers MoISA 201405, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France.
• Gerasimenko Valentina & Ochkovskaya Marina & Rybalko Maria, 2014. "Factors Affecting a Brands Perception in Russia," Working Papers 0007, Moscow State University, Faculty of Economics.
• Marco Giarratana & Alessandra Perri, 2014. "Product and Marketing Actions in a Competitive Scenario," Working Papers 30, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
• Andrea Pontiggia & Tiziano Vescovi, 2014. "Internationalization of Middle Size Multinational Enterprises in Chinese Markets: Mirroring Back Effects," Working Papers 17, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
• Francesca Checchinato & Lala Hu & Tiziano Vescovi, 2014. "Do distributors really know the product? Approaching emerging markets through exports," Working Papers 19, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
• Svilen Ivanov, 2014. "Marketing Effectiveness Of Small Firms Investments," Business & Management Compass, University of Economics Varna, issue 2, pages 42-52.
• Krasimira Yancheva, 2014. "Aspects Of Improving Festival Tourism In Bulgaria," Business & Management Compass, University of Economics Varna, issue 4, pages 52-66.
• Łapczyński Mariusz, 2014. "Hybrid C&RT-Logit Models In Churn Analysis," Folia Oeconomica Stetinensia, Sciendo, vol. 14(2), pages 37-52, December.
• Senay Oguztimur & Ulun Akturan, 2014. "The Development and Change in City Branding: A Content Analysis of the Literature," ERSA conference papers ersa14p682, European Regional Science Association.
• V. Aslihan Nasir & Fahri Karakaya, 2014. "Underlying Motivations of Organic Food Purchase Intentions," Agribusiness, John Wiley & Sons, Ltd., vol. 30(3), pages 290-308, June.
• Leonardo Bursztyn & Florian Ederer & Bruno Ferman & Noam Yuchtman, 2014. "Understanding Mechanisms Underlying Peer Effects: Evidence From a Field Experiment on Financial Decisions," Econometrica, Econometric Society, vol. 82(4), pages 1273-1301, July.
  • Bursztyn, Leonardo & Ederer, Florian & Ferman, Bruno & Yuchtman, Noam, 2014. "Understanding mechanisms underlying peer effects: evidence from a field experiment on financial decisions," LSE Research Online Documents on Economics 91509, London School of Economics and Political Science, LSE Library.
• Russell S Winer & Scott A Neslin (ed.), 2014. "The History of Marketing Science," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 9128.
• Scott A. Neslin & Russell S. Winer, 2014. "The History of Marketing Science: Beginnings," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 1, pages 1-15, World Scientific Publishing Co. Pte. Ltd..
• Gary J. Russell, 2014. "Brand Choice Models," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 2, pages 19-46, World Scientific Publishing Co. Pte. Ltd..
• Vithala R. Rao, 2014. "Conjoint Analysis," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 3, pages 47-76, World Scientific Publishing Co. Pte. Ltd..
• Eitan Muller, 2014. "Innovation Diffusion," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 4, pages 77-97, World Scientific Publishing Co. Pte. Ltd..
• Dominique M. Hanssens, 2014. "Econometric Models," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 5, pages 99-127, World Scientific Publishing Co. Pte. Ltd..
• Steven M. Shugan, 2014. "Market Structure Research," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 6, pages 129-164, World Scientific Publishing Co. Pte. Ltd..
• Peter S. Fader & Bruce G. S. Hardie & Subrata Sen, 2014. "Stochastic Models of Buyer Behavior," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 7, pages 165-205, World Scientific Publishing Co. Pte. Ltd..
• Gerard J. Tellis, 2014. "Advertising Effectiveness," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 8, pages 209-235, World Scientific Publishing Co. Pte. Ltd..
• Tülin Erdem & Joffre Swait, 2023. "Branding and Brand Equity Models," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 12, pages 409-433, World Scientific Publishing Co. Pte. Ltd..
  • Tulin Erdem & Joffre Swait, 2014. "Branding and Brand Equity Models," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 9, pages 237-260, World Scientific Publishing Co. Pte. Ltd..
• Richard Staelin & Eunkyu Lee, 2014. "Distribution Channels," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 10, pages 261-287, World Scientific Publishing Co. Pte. Ltd..
• Scott A. Neslin, 2014. "Customer Relationship Management (CRM)," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 11, pages 289-317, World Scientific Publishing Co. Pte. Ltd..
• Wendy W. Moe & David A. Schweidel, 2014. "Digital and Internet Marketing," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 12, pages 319-340, World Scientific Publishing Co. Pte. Ltd..
• Donald R. Lehmann & Peter N. Golder, 2014. "New Products Research," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 13, pages 341-370, World Scientific Publishing Co. Pte. Ltd..
• Gary L. Lilien, 2014. "Organizational Buying Behavior," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 14, pages 371-395, World Scientific Publishing Co. Pte. Ltd..
• Russell S. Winer, 2014. "Pricing," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 15, pages 397-426, World Scientific Publishing Co. Pte. Ltd..
• Murali K. Mantrala, 2014. "Sales Force Productivity Models," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 16, pages 427-462, World Scientific Publishing Co. Pte. Ltd..
• Kusum L. Ailawadi & Sunil Gupta, 2014. "Sales Promotions," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 17, pages 463-497, World Scientific Publishing Co. Pte. Ltd..
• Müller, Stephan & Götz, Georg, 2014. "Quality competition and entry deterrence: When to launch an extra brand," University of Göttingen Working Papers in Economics 223, University of Goettingen, Department of Economics.
• Palinkas, Tami & Botzenhardt, Florian & Pätzmann, Jens U., 2014. "Brand Differentiation in German Online Job Boards," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 2/2014, pages 39-48.
• Maiwald, Anna & Teichmann, Julia & Pätzmann, Jens U., 2014. "Der Wandel von Push- zu Pull-Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 2/2014, pages 8-16.
• Svechla, Sabrina & Fischer, Jessica & Ferdinand, Hans-Michael, 2014. "Critical Success Factors for Online-Shops of Drugstores," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 2/2014, pages 17-25.
• Andrew T. Young & Daniel Levy, 2014. "Explicit Evidence of an Implicit Contract," The Journal of Law, Economics, and Organization, Oxford University Press, vol. 30(4), pages 804-832.
  • Young, Andrew T. & Levy, Daniel, 2014. "Explicit Evidence of an Implicit Contract," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 30(4), pages 804-832.
  • Andrew Young & Daniel Levy, 2005. "Explicit Evidence on an Implicit Contract," Macroeconomics 0506008, University Library of Munich, Germany, revised 24 Jan 2006.
  • Andrew T. Young & Daniel Levy, 2013. "Explicit Evidence of an Implicit Contract," Working Paper series 49_13, Rimini Centre for Economic Analysis.
  • Andrew T. Young & Daniel Levy, 2013. "Explicit Evidence of an Implicit Contract," Working Papers 001-13, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Andrew T. Young & Daniel Levy, 2013. "Explicit Evidence of an Implicit Contract," Working Papers 2013-06, Bar-Ilan University, Department of Economics.
  • Andrew T. Young & Daniel Levy, 2005. "Explicit Evidence on an Implicit Contract," Working Papers 2005-04, Bar-Ilan University, Department of Economics.
  • Young, Andrew & Levy, Daniel, 2006. "Explicit Evidence on an Implicit Contract," MPRA Paper 926, University Library of Munich, Germany.
  • Young, Andrew & Levy, Daniel, 2013. "Explicit Evidence of an Implicit Contract," MPRA Paper 49174, University Library of Munich, Germany.
  • Andrew T. Young & Daniel Levy, 2011. "Explicit Evidence on an Implicit Contract," Working Papers 2011-17, Bar-Ilan University, Department of Economics.
  • Andrew T Young & Daniel Levy, 2014. "Explicit Evidence of an Implicit Contract," Post-Print hal-02387739, HAL.
• Bíró, Szilvia & Botzenhardt, Florian & Ferdinand, Hans-Michael, 2014. "Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 2/2014, pages 49-56.
• Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020. "Not all price endings are created equal: Price points and asymmetric price rigidity," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue forthcomi.
  • Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020. "Not all price endings are created equal: Price points and asymmetric price rigidity," Journal of Monetary Economics, Elsevier, vol. 110(C), pages 33-49.
  • Avichai Snir & Daniel Levy & Alex Gotler & Haipeng (Allan) Chen, 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Paper series 69_12, Rimini Centre for Economic Analysis.
  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," Working Papers 001-19 JEL Codes: E31, L1, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Daniel Levy, 2019. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Papers 2019-01, Bar-Ilan University, Department of Economics.
  • Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2014. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," EconStor Preprints 104540, ZBW - Leibniz Information Centre for Economics.
  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," Working Paper series 19-02, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," MPRA Paper 42252, University Library of Munich, Germany.
  • Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," MPRA Paper 91360, University Library of Munich, Germany.
• Strassl, Johann & Schicker, Günter, 2014. "Wie erzielen Unternehmen herausragende Serviceleistungen mit höheren Gewinnen?," Weidener Diskussionspapiere 38, University of Applied Sciences Amberg-Weiden (OTH).
• Palinkas, Tami & Botzenhardt, Florian & Pätzmann, Jens U., 2014. "Brand Differentiation in German Online Job Boards," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 2/2014, pages 39-48.
• Maiwald, Anna & Teichmann, Julia & Pätzmann, Jens U., 2014. "Der Wandel von Push- zu Pull-Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 2/2014, pages 8-16.
• Svechla, Sabrina & Fischer, Jessica & Ferdinand, Hans-Michael, 2014. "Critical Success Factors for Online-Shops of Drugstores," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 2/2014, pages 17-25.
• Bíró, Szilvia & Botzenhardt, Florian & Ferdinand, Hans-Michael, 2014. "Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 2/2014, pages 49-56.
• Feicht, Robert & Grimm, Veronika & Seebauer, Michael, 2014. "An experimental study of corporate social responsibility through charitable giving in Bertrand markets," FAU Discussion Papers in Economics 03/2014, Friedrich-Alexander University Erlangen-Nuremberg, Institute for Economics.
• Alexander Kihm & Colin Vance, 2016. "The determinants of equity transmission between the new and used car markets: a hedonic analysis," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 67(10), pages 1250-1258, October.
  • Kihm, Alex & Vance, Colin, 2014. "The Determinants of Equity Transmission Between the New and Used Car Markets – A Hedonic Analysis," Ruhr Economic Papers 521, RWI - Leibniz-Institut für Wirtschaftsforschung, Ruhr-University Bochum, TU Dortmund University, University of Duisburg-Essen.
• Kiefer, Stephanie, 2014. "Are riding club members willing to pay or work for an overall quality improvement?," Discussion Papers of the Institute for Organisational Economics 1/2014, University of Münster, Institute for Organisational Economics.
• Claussen, Jörg & Engelstätter, Benjamin & Ward, Michael R., 2014. "Susceptibility and influence in social media word-of-mouth," ZEW Discussion Papers 14-129, ZEW - Leibniz Centre for European Economic Research.

2013

• TANASE, George Cosmin, 2013. "Organization And Planning Of Global Marketing Operations," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 4(1), pages 13-17, March.
• PURCAREA, Theodor, 2013. "Editorial: The Capital City of Romania, Bucharest, a Proper Place for Sharing Ideas on Competition Policy and Creating Shared Value within the Strong Commitment of Promoting the Competition Culture," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 4(2), pages 06-11, July.
• ROWELL, James, 2013. "Omni-Channel Retailing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 4(2), pages 12-15, July.
• TANASE, George Cosmin, 2013. "Implementing and Adapting Services Marketing to the Companys Structure, Systems and Culture," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 4(2), pages 22-25, July.
• TANASE, George Cosmin, 2013. "Global Product Policy Decisions: Developing New Products For Global Markets," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 4(3), pages 12-17, September.
• MIHAIESCU, Nicolaie, 2013. "It happens in Romania too," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 4(3), pages 18-21, September.
• ALBU, Tudorita, 2013. "A Key Message about the Richness of Our Country Brand: The Fantastic in the Works of Our Great Romanian Classics," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 4(3), pages 22-30, September.
• PURCAREA, Irina, 2013. "The Conferences Corner: European Conference on Social Media 2014, Brighton, UK Mini Track on Social Media and Innovation at ECSM 2014," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 4(3), pages 31-35, September.
• TANASE, George Cosmin, 2013. "The Customer Interaction Process: Managing Customer, the Service Encounter and Service Recovery," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 4(4), pages 12-17, December.
• Leonardo Bursztyn & Florian Ederer & Bruno Ferman & Noam Yuchtman, 2012. "Understanding Peer Effects in Financial Decisions: Evidence from a Field Experiment," NBER Working Papers 18241, National Bureau of Economic Research, Inc.
  • Noam Yuchtman & Florian Ederer & Bruno Ferman & Leonardo Bursztyn, 2013. "Understanding Peer Effects in Financial Decisions: Evidence from a Field Experiment," 2013 Meeting Papers 222, Society for Economic Dynamics.
• Victor Danciu, 2013. "Consumers’ Empowerement for a New Marketing Paradigm," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 16(49), pages 27-46, September.
• Levy, Daniel & Snir, Avichai, 2013. "Shrinking Goods," MPRA Paper 46040, University Library of Munich, Germany.
  • Daniel Levy & Avichai Snir, 2013. "Shrinking Goods," Working Paper series 20_13, Rimini Centre for Economic Analysis.
  • Levy, Daniel & Snir, Avichai, 2013. "Shrinking Goods," EconStor Preprints 104552, ZBW - Leibniz Information Centre for Economics.
• Eleftherios Zacharias, 2013. "Strategic Positioning of Goods in a Market with a Niche," Working Paper series 36_13, Rimini Centre for Economic Analysis.
• Young, Andrew T. & Levy, Daniel, 2014. "Explicit Evidence of an Implicit Contract," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 30(4), pages 804-832.
  • Andrew T. Young & Daniel Levy, 2014. "Explicit Evidence of an Implicit Contract," The Journal of Law, Economics, and Organization, Oxford University Press, vol. 30(4), pages 804-832.
  • Andrew Young & Daniel Levy, 2005. "Explicit Evidence on an Implicit Contract," Macroeconomics 0506008, University Library of Munich, Germany, revised 24 Jan 2006.
  • Andrew T. Young & Daniel Levy, 2013. "Explicit Evidence of an Implicit Contract," Working Paper series 49_13, Rimini Centre for Economic Analysis.
  • Andrew T. Young & Daniel Levy, 2013. "Explicit Evidence of an Implicit Contract," Working Papers 001-13, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Andrew T. Young & Daniel Levy, 2013. "Explicit Evidence of an Implicit Contract," Working Papers 2013-06, Bar-Ilan University, Department of Economics.
  • Andrew T. Young & Daniel Levy, 2005. "Explicit Evidence on an Implicit Contract," Working Papers 2005-04, Bar-Ilan University, Department of Economics.
  • Young, Andrew & Levy, Daniel, 2006. "Explicit Evidence on an Implicit Contract," MPRA Paper 926, University Library of Munich, Germany.
  • Young, Andrew & Levy, Daniel, 2013. "Explicit Evidence of an Implicit Contract," MPRA Paper 49174, University Library of Munich, Germany.
  • Andrew T. Young & Daniel Levy, 2011. "Explicit Evidence on an Implicit Contract," Working Papers 2011-17, Bar-Ilan University, Department of Economics.
  • Andrew T Young & Daniel Levy, 2014. "Explicit Evidence of an Implicit Contract," Post-Print hal-02387739, HAL.
• Dey, Prodip & Uddin, Shamsu & Hasan, Md. Kamrul, 2013. "Tourists’ Perception towards Cox’s Bazar Sea Beach in Bangladesh as a Tourist Destination," Asian Business Review, Asian Business Consortium, vol. 2(1), pages 54-60.
• Kantoglu , Baris & Torkul, Orhan & Altunisik, Remzi, 2013. "A Study on the Factors Affecting Student’s Satisfaction in E-learning: A Model Proposition," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 4(1), pages 121-121, January.
• Onaran, Berrin & Bulut, Zeki Atil & Ozmen, Alparslan, 2013. "A Study to Investigate the Effect of Customer Value on Customer Satisfaction, Brand Loyalty and Customer Relationship Management Performance," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 4(2), pages 1-37, April.
• Kangal, Ayça, 2013. "Means – End Chain Theory and Laddering Technique: Applications in Consumer Behavior Research," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 4(2), pages 1-55, April.
• Ozbek, Volkan & Ozer, Gokhan & Aydin, Kenan, 2013. "Evaluation of Business Administration Students’ Religiosity Levels and Ethical Intentions in the Context of Marketing Ethics," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 4(3), pages 111-111, July.
• Onaran, Berrin & Uyar, Ahmet & Avan, Ali, 2013. "Consumer Perceptions of Education-Based Corporate Social Responsibility Campaigns," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 4(3), pages 131-131, July.
• GARDAN, Daniel & GEANGU, Iuliana Petronela, 2013. "Peculiarities Of Marketing Communications In Cultural Marketing," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 4(3), pages 77-83.
• Fiedler, Martin, 2013. "Critical Considerations towards Contactless Payment Processes in the Retail Industry," Zeitschrift für interdisziplinäre ökonomische Forschung, Allensbach Hochschule, issue 1, pages 56-60, September.
• von Block-Schlesier, Benjamin, 2013. "Supervision, Controll and Reglementation of Multinational Enterprises in a Globalised World," Zeitschrift für interdisziplinäre ökonomische Forschung, Allensbach Hochschule, issue 1, pages 65-71, July.
• Da Huo, 2013. "Cluster Analysis of Market Potential in Emerging Markets: A Dynamic Research based on Markov Chain," Journal for Economic Forecasting, Institute for Economic Forecasting, vol. 0(4), pages 218-231, December.
• Doina I. POPESCU, 2013. "International Strategy Configuration," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(1), pages 116-126, March.
• Gheorghe JINGA, 2013. "Highly Applicable Management Methods regarding Physical Education in an University Environment," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(3), pages 438-449, July.
• Cezar CALUSCHI, 2013. "Improving a Car Dealership’s Communications through the Comunicom Direct Active Communication System," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(3), pages 473-481, July.
• Vlad ROSCA, 2013. "Systemic Relationship Marketing: Co-creating Sports Brand Equity with Fans and Other Stakeholders," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(3), pages 490-499, July.
• Trung QUANG DINH & Hilmar ?ór HILMARSSON, 2013. "Managing Entry or Expansion: Is Vietnam a Feasible Market for Advanced Food Processing Solution Providers?," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(4), pages 567-584, October.
• José de Freitas SANTOS & Pedro Bruno Mendonça da SILVA, 2013. "Participate (or not) in International Trade Fairs? Decision Factors of Portuguese Managers," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(5), pages 689-703, December.
• Olga Rauhut Kompaniets & Daniel Rauhut, 2013. "Place Marketing And Rural Municipalities In Northern Sweden: A Content Analysis Of Municipal Homepages," Romanian Journal of Regional Science, Romanian Regional Science Association, vol. 7(2), pages 11-36, DECEMBER.
• Vladimira Jurisova, 2013. "Affiliate marketing in the context of online marketing," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 5(1), pages 106-111, June.
• Daniela Kollarova & Magdalena Ungerova, 2013. "Quality in schools," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 5(1), pages 112-120, June.
• Renata Miklencicova & Bronislava Capkovicova, 2013. "Evaluation of performance and efficiency of the CRM," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 5(1), pages 144-151, June.
• Migle Eleonora Cernikovaite, 2013. "Brand value co-creation factors: stakeholder approach," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 6(2), pages 32-40, December.
• Cristian GHENA, 2013. "Marketingul in jurnalismul sportiv actual," Romanian Statistical Review Supplement, Romanian Statistical Review, vol. 61(1), pages 242-244, March.
• Anca-Mihaela TEAU, 2013. "Sales Force Motivation and Compensation," Romanian Statistical Review Supplement, Romanian Statistical Review, vol. 61(1), pages 44-50, March.
• Svetlana BRADUTAN, 2013. "Analytical Methods for the Analysis of Managerial Risk in the Marketing," Romanian Statistical Review Supplement, Romanian Statistical Review, vol. 61(2), pages 101-105, May.
• Andrei BUIGA & Raluca DRAGOESCU & Zoica NICOLA, 2013. "Brand Management in Business to Business Markets - Particularities of Business to Business Markets, Branding and Brand Equity -," Romanian Statistical Review Supplement, Romanian Statistical Review, vol. 61(2), pages 200-204, May.
• Constantin CODERIE & Dan NASTASE, 2013. "SME Branding," Romanian Statistical Review Supplement, Romanian Statistical Review, vol. 61(2), pages 219-223, May.
• Andrzej Sznajder, 2013. "Wpływ mobilnej technologii informacyjnej na działalność marketingową przedsiębiorstw," Gospodarka Narodowa. The Polish Journal of Economics, Warsaw School of Economics, issue 7-8, pages 37-61.
• Wioleta Dryl, 2013. "Wplyw kryzysu na zachowania zakupowe polskich konsumentow dobr luksusowych. (Impact of the crisis on the purchasing behavior of Polish luxury goods consumers.)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 11(40), pages 157-170.
• Maciej Mitrega, 2013. "Czy prosumpcja w dobie kryzysu to zjawisko jednowymiarowe? Eksploracja wsrod uzytkownikow portali spolecznosciowych. (Should we treat prosumption as one-dimensional phenomenon in the time of crisis? E," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 11(40), pages 40-53.
• Leyla ÖZER & Bahar Gözde BURUL & Beyza GÜLTEKİN, 2013. "Bankacılık Sektöründe Müşteri Değerinin Marka Algıları ve Müşteri Sadakati Çerçevesinde İncelenmesi," Sosyoekonomi Journal, Sosyoekonomi Society, issue 19(19).
• Yasin ALTUNSARAY & Orhan ÜNAL, 2013. "Elektronik Haberleşme Sektöründe Rekabeti Bozucu Fiyat Uygulamaları: Yıkıcı Fiyatlandırma ve Düzenleyici Yaklaşımlar," Sosyoekonomi Journal, Sosyoekonomi Society, issue 20(20).
• Evi Plomaritou & Katerina Konsta, 2013. "Key Performance Indicators (KPIs), Shipping Marketing and Safety Orientation: The Case of Greek Tanker Shipping Companies," SPOUDAI Journal of Economics and Business, SPOUDAI Journal of Economics and Business, University of Piraeus, vol. 63(3-4), pages 83-101, July.
• Bela Muhi & Jasmina Stankovic & Dusan Jovanovic & Rade B. Bozovic, 2013. "Green Trends in the Hotel Industry - Status and Opportunities of SERBIA," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 2(1), pages 69-79, March.
• Richard Cebula, 2013. "A panel data analysis of the impacts of regional economic factors, marketing and promotions, and team performance on minor league baseball attendance," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 51(3), pages 695-710, December.
• Bart Neuts & João Romão & Peter Nijkamp & Eveline Leeuwen, 2013. "Digital destinations in the tourist sector: a path model for the impact of e-services on tourist expenditures in Amsterdam," Letters in Spatial and Resource Sciences, Springer, vol. 6(2), pages 71-80, July.
  • Bart Neuts & Joao Romao & Peter Nijkamp & Eveline van Leeuwen, 2013. "Digital Destinations in the Tourist Sector: A Path Model for the Impact of e-Services on Tourist Expenditures in Amsterdam," Tinbergen Institute Discussion Papers 13-138/VIII, Tinbergen Institute.
• Kathrin Dudenhöffer, 2013. "Why electric vehicles failed," Metrika: International Journal for Theoretical and Applied Statistics, Springer, vol. 24(2), pages 95-124, July.
• Eva Blömeke & Michel Clement & Edlira Shehu & Eva Pagendarm, 2013. "Kundenbindung im Electronic Commerce Eine empirische Analyse zur Wahrnehmung und Wirkung verschiedener Kundenbindungsinstrumente im Internet," Schmalenbach Journal of Business Research, Springer, vol. 65(1), pages 63-96, February.
• Gilbert Fridgen & Christian König & Philipp Mette & Andreas Rathgeber, 2013. "Die Absicherung von Rohstoffrisiken — Eine Disziplinen über greifende Herausforderung für Unternehmen," Schmalenbach Journal of Business Research, Springer, vol. 65(2), pages 167-190, March.
• Nadine Losch & Klaus Möller & Benjamin Quaiser & Sophie Bortfeldt, 2013. "Konzeption und Umsetzung einer Customer Lifetime Value-Berechnung am Beispiel der Luftfahrtindustrie," Schmalenbach Journal of Business Research, Springer, vol. 65(3), pages 274-301, May.
• Liane Nagengast & Christina Heidemann & Thomas Rudolph, 2013. "Der kombinierte Einsatz von Sortimentsreduktion und Regalkategorisierung zur Sortimentsoptimierung–," Schmalenbach Journal of Business Research, Springer, vol. 65(7), pages 666-687, December.
• Han Lin & Ernesto Tavoletti, 2013. "The Marketing of Italian Wine Brands in China: The ‘Mainstreaming’ Approach," Transition Studies Review, Springer;Central Eastern European University Network (CEEUN), vol. 20(2), pages 221-237, October.
• Eduardo OLIVEIRA, 2013. "Digital Complexity In Destination Branding: A Preliminary Analysis To Destination Portugal," Journal of Environmental Management and Tourism, ASERS Publishing, vol. 0(2), pages 65-76, December.
• BUZILÄ‚ Nicoleta & DRAGOTÄ‚ Violeta Gianina & GORDEAN Raoul Sabin, 2013. "Private Brand Consumer Behavior in Romania," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, vol. 0, pages 102-107, May.
• CIUREL Daniel-Liviu, 2013. "The Long Tail Principle in Online Marketing," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, vol. 0, pages 126-128, May.
• DOGAN Mihaela Simona & BUZILA Nicoleta & GORDEAN Raoul, 2013. "Health Systems and Their Importance in the Europe 2020 Strategy," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, vol. 0, pages 209-212, May.
• Bart Neuts & João Romão & Peter Nijkamp & Eveline Leeuwen, 2013. "Digital destinations in the tourist sector: a path model for the impact of e-services on tourist expenditures in Amsterdam," Letters in Spatial and Resource Sciences, Springer, vol. 6(2), pages 71-80, July.
  • Bart Neuts & Joao Romao & Peter Nijkamp & Eveline van Leeuwen, 2013. "Digital Destinations in the Tourist Sector: A Path Model for the Impact of e-Services on Tourist Expenditures in Amsterdam," Tinbergen Institute Discussion Papers 13-138/VIII, Tinbergen Institute.
• Piotr Cyrek, 2013. "Scale And Scope Of Cooperation Between Food Retailers And Their Economic Condition," Oeconomia Copernicana, Polskie Towarzystwo Ekonomiczne Oddzial w Toruniu, Wydzial Nauk Ekonomicznych i Zarzadzania UMK, vol. 4(1), pages 131-145, March.
• ASHLEY R. ARSENA & TIM M. BÖTTGER & David H. Silvera, 2013. "Sleep Deprivation: The effect of sleep deprivation on imagery appeals," Working Papers 0200mkt, College of Business, University of Texas at San Antonio.
• ASHLEY R. ARSENA & David H. Silvera & MARIO PANDELAERE, 2013. "Brand trait transference: When endorsers and salespeople acquire brand personality traits," Working Papers 0201mkt, College of Business, University of Texas at San Antonio.
• David Silvera & FRANK R. KARDES & BRUCE E. PFEIFFER & ASHLEY R. ARSENA & R. JUSTIN GOSS, 2013. "Getting consumers to generate their own ad content: The impact of imagine instructions on persuasion," Working Papers 0202mkt, College of Business, University of Texas at San Antonio.
• David H. Silvera & Frank R. Kardes & Bruce E. Pfeiffer & Ashley Rae Arsena & R. Justin Goss, 2013. "Getting Consumers To Generate Their Own Ad Content: The Impact Of Imagine Instructions On Persuasion," Working Papers 0208mkt, College of Business, University of Texas at San Antonio.
• Rajesh Bhargave & Nicole Votolato Montgomery, 2013. "The Social Context of Temporal Sequences: Why First Impressions Shape Shared Experiences," Working Papers 0210mkt, College of Business, University of Texas at San Antonio.
• Oksana Loginova, 2013. "Pricing Strategies in Advance Selling: Should a Retailer Offer a Pre-order Price Guarantee?," Working Papers 2016-02, Department of Economics, University of Missouri, revised Feb 2016.
• Oksana Loginova, 2016. "Pricing Strategies in Advance Selling: Should a Retailer Offer a Pre-order Price Guarantee?," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 49(3), pages 465-489, November.
  • Oksana Loginova, 2016. "Pricing Strategies in Advance Selling: Should a Retailer Offer a Pre-order Price Guarantee?," Working Papers 1602, Department of Economics, University of Missouri.
• Le Borgne, G. & Sirieix, L., 2013. "Offres promotionnelles, gaspillage alimentaire et scepticisme : une revue de littérature et proposition d’un cadre d’analyse," Working Papers MoISA 201301, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France.
• Rauzier, C. & Cheriet, F., 2013. "Profession « caviste » : les spécificités d’un canal spécialisé et alternatif à la grande distribution," Working Papers MoISA 201303, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France.
• Karolina ILIESKA, 2013. "Marketing Decision Support System - As A Factor For Effective Marketing Management," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), vol. 4(1), pages 21-31, January -.
• Anamaria-Catalina RADU & Andra DOBRESCU & Ivona STOICA, 2013. "New Perspectives In Using Marketing In The Online Environment," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), vol. 4(2), pages 21-25, July-Dece.
• Francesca Checchinato & Cinzia Colapinto & Alice Giusto, 2013. "Advertising in a luxury fashion magazine: a comparison between Italy and China," Working Papers 5, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
• Andrea Pontiggia & Tiziano Vescovi, 2013. "When Size Does Matter. Trends of SMEs Internationalization Strategies in Chinese Economy," Working Papers 28, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
• Velina Kazandzhieva, 2013. "Customer loyalty to travel agencies in Bulgaria," Business & Management Compass, University of Economics Varna, issue 2, pages 65-75.
• Evgeni Stanimirov, 2013. "Positioning of Companies’ Market Offers," Business & Management Compass, University of Economics Varna, issue 3, pages 8-18.
• Vladimir Hristov, 2013. "The role of the marketing strategies for corporate development of Bulgarian Suppliers of Logistic Services," Business & Management Compass, University of Economics Varna, issue 3, pages 84-92.
• Olga Kompaniets & Daniel Rauhut, 2013. "The Place Marketing Concept of Rural Towns in Northern Sweden: What is the Unique Selling Point?," ERSA conference papers ersa13p195, European Regional Science Association.
• Schwarz, Annika & Botzenhardt, Florian & Pätzmann, Jens U., 2012. "Social Media im Recruiting," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 1/2012, pages 6-12.
• Fähnle, Sabrina & Teichmann, Julia & Pätzmann, Jens U., 2012. "Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 1/2012, pages 13-23.
• Levy, Daniel & Snir, Avichai, 2013. "Shrinking Goods," MPRA Paper 46040, University Library of Munich, Germany.
  • Levy, Daniel & Snir, Avichai, 2013. "Shrinking Goods," EconStor Preprints 104552, ZBW - Leibniz Information Centre for Economics.
  • Daniel Levy & Avichai Snir, 2013. "Shrinking Goods," Working Paper series 20_13, Rimini Centre for Economic Analysis.
• Kiefer, Stephanie, 2013. "Aufs richtige Pferd setzen! Welche Faktoren beeinflussen Zufriedenheit und Verhaltensabsichten von Mitgliedern in deutschen Reitvereinen?," Discussion Papers of the Institute for Organisational Economics 8/2013, University of Münster, Institute for Organisational Economics.
• Marco Bertini & Daniel Halbheer & Oded Koenigsberg, 2012. "Self-Serving Behavior in Price-Quality Competition," Working Papers hal-01993405, HAL.
  • Halbheer, Daniel & Bertini, Marco & Koenigsberg, Oded, 2013. "Self-Serving Behavior in Price-Quality Competition," VfS Annual Conference 2013 (Duesseldorf): Competition Policy and Regulation in a Global Economic Order 79842, Verein für Socialpolitik / German Economic Association.
  • Marco Bertini & Daniel Halbheer & Oded Koenigsberg, 2013. "Self-Serving Behavior in Price-Quality Competition," Working Papers 334, University of Zurich, Department of Business Administration (IBW).
• Ejsing, Ann-Kathrine & Kaiser, Ulrich & Kongsted, Hans Christian & Laursen, Keld, 2013. "The Role of University Scientist Mobility for Industrial Innovation," IZA Discussion Papers 7470, Institute of Labor Economics (IZA).
  • Ann-Kathrine Ejsing & Ulrich Kaiser & Hans Christian Kongsted & Keld Laursen, 2013. "The Role of University Scientist Mobility for Industrial Innovation," Working Papers 332, University of Zurich, Department of Business Administration (IBW).
• Marco Bertini & Daniel Halbheer & Oded Koenigsberg, 2012. "Self-Serving Behavior in Price-Quality Competition," Working Papers hal-01993405, HAL.
  • Marco Bertini & Daniel Halbheer & Oded Koenigsberg, 2013. "Self-Serving Behavior in Price-Quality Competition," Working Papers 334, University of Zurich, Department of Business Administration (IBW).
  • Halbheer, Daniel & Bertini, Marco & Koenigsberg, Oded, 2013. "Self-Serving Behavior in Price-Quality Competition," VfS Annual Conference 2013 (Duesseldorf): Competition Policy and Regulation in a Global Economic Order 79842, Verein für Socialpolitik / German Economic Association.
• Kaiser, Ulrich & Kongsted, Hans Christian & Rønde, Thomas, 2015. "Does the mobility of R&D labor increase innovation?," Journal of Economic Behavior & Organization, Elsevier, vol. 110(C), pages 91-105.
  • Ulrich Kaiser & Hans Christian Kongsted & Thomas Ronde, 2013. "Does the Mobility of R & D Labor Increase Innovation?," Working Papers 336, University of Zurich, Department of Business Administration (IBW).
  • Kaiser, Ulrich & Kongsted, Hans Christian & Rønde, Thomas, 2014. "Does the mobility of R&D labor increase innovation?," ZEW Discussion Papers 14-115, ZEW - Leibniz Centre for European Economic Research.
• Abeer Al Saud & Muhammad Khan, 2013. "Role of social media in brand development in Saudi Arabia," European Journal of Business and Economics, Central Bohemia University, vol. 8(1), pages 4-81:8, September.
• Lucia Vilčeková & Miroslav Sabo, 2013. "Exploring Brand Preferences Of Slovak Consumers Across Demographic Features," European Journal of Business and Economics, Central Bohemia University, vol. 8(3), pages 4061:8-4061, October.
• Yijuan Chen & Xiaojing Ma & Qiang Pan, 2013. "Word-of-Mouth in Movies with Platform Release: Theory and Evidence," ANU Working Papers in Economics and Econometrics 2013-608, Australian National University, College of Business and Economics, School of Economics.
• Tilman B?rgers & Ingemar Cox & Martin Pesendorfer & Vaclav Petricek, 2013. "Equilibrium Bids in Sponsored Search Auctions: Theory and Evidence," American Economic Journal: Microeconomics, American Economic Association, vol. 5(4), pages 163-187, November.
  • Borgers, Tilman & Cox, Ingemar & Pesendorfer, Martin & Petricek, Vaclav, 2007. "Equilibrium bids in sponsored search auctions: theory and evidence," LSE Research Online Documents on Economics 4910, London School of Economics and Political Science, LSE Library.
  • Borgers, Tilman & Cox, Ingemar & Pesendorfer, Martin & Petricek, Vaclav, 2013. "Equilibrium bids in sponsored search auctions: theory and evidence," LSE Research Online Documents on Economics 46841, London School of Economics and Political Science, LSE Library.
  • Börgers, Tilman & Cox, Ingemar & Pesendorfer, Martin & Petricek, Vaclav, 2008. "Equilibrium Bids in Sponsored Search Auctions: Theory and Evidence," MPRA Paper 29125, University Library of Munich, Germany.
• Woradee Jongadsayakul, 2013. "Product Return Behavior of Modern Retail Consumers," Applied Economics Journal, Kasetsart University, Faculty of Economics, Center for Applied Economic Research, vol. 20(1), pages 47-61, June.
• Channarong Chaiphat, 2013. "Response of Economic Variables in ASEAN-5 to U.S. Economic Growth," Applied Economics Journal, Kasetsart University, Faculty of Economics, Center for Applied Economic Research, vol. 20(1), pages 62-79, June.
• Ionel Dumitru & Ştefan Claudiu Căescu, 2013. "The Supply Chain, a Strategic Marketing Approach," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(33), pages 116-127, February.
• Angela Tarabella & Lelia Voinea, 2013. "Advantages and Limitations of the Front-of-Package (FOP) Labeling Systems in Guiding the Consumers’ Healthy Food Choice," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(33), pages 198-209, February.
• Cătălina Chirica, 2013. "Relationship Marketing - Best Practice in the Banking Sector," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(33), pages 288-300, February.
• Sonja Markova & Tatjana Petkovska-Mirčevska, 2013. "Social Media and Supply Chain," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(33), pages 89-102, February.
• Nicu Marcu & Georgeta-Mădălina Meghişan, 2013. "Some hypotheses regarding the mobile telecommunications services marketing and consumers rights from Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(34), pages 358-368, June.
• Murat Hakan Altintas & Bahar F. Kurtulmusoglu & Hans Ruediger Kaufmann & Serkan Kilic, 2013. "Consumer boycotts of foreign products: a metric model," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(34), pages 485-504, June.
• Călin Petrică Vegheş & Ionel Dumitru & Ioana Cecilia Popescu & Mihai Cristian Orzan, 2013. "Marketing faculty of Bucharest Economic Studies University: historic landmarks, present and future developments," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(34), pages 544-558, June.
• Dan-Cristian Dabija & Raluca Babut, 2013. "An approach to sustainable development from tourists` perspective. Empirical evidence in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 617-633, November.
• Cristian Bogdan Onete & Razvan Dina & Denisa Elena Vlad, 2013. "Social media in the development of sustainable business," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 659-670, November.
• Ioana Cecilia Popescu & Ionel Dumitru & Calin Veghes & Camelia Kailani, 2013. "Marketing communication as a vector of the Romanian small businesses sustainable development," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 671-686, November.
• Joshi, Satish & Miller, Steven R. & Abdulkadri, Abdullahi O. & Batie, Sandra S., 2013. "The Future of Michigan Agriculture Environmental Assurance Program (MAEAP)," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 149699, Agricultural and Applied Economics Association.
• Salois, Matthew & Reilly, Amber, 2013. "Assessing the Effectiveness of Generic Advertising for 100% Orange Juice," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150019, Agricultural and Applied Economics Association.
• Lewis, Karen E. & Grebitus, Carola, 2013. "Consumers’ Attitudes towards Country of Origin Labeling for Sugar," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150162, Agricultural and Applied Economics Association.
• Grebitus, Carola & Dumortier, Jerome, 2013. "How much of the error term is explained by psychometric variables? The example of organic produce demand," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150193, Agricultural and Applied Economics Association.
• Hovhannisyan, Vardges & Bozic, Marin, 2013. "Own And Cross Pass-Through In A Structural Framework," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150993, Agricultural and Applied Economics Association.
• Sudarević, Tomislav & Vlahović, Branislav & Å urjanović, Ivan, 2013. "The Attitudes Toward Application Of Viral Marketing In The Food Industry In Serbia," Estey Centre Journal of International Law and Trade Policy, Estey Centre for Law and Economics in International Trade, vol. 60(2).
• Gálné Czékus, Ildikó, 2013. "Fogyasztói Vélemények Az Egri Borvidék És Az Egri Bikavér Vonatkozásában," Acta Carolus Robertus, Karoly Robert University College, vol. 3(2), pages 1-11.
• Mesaros, Ines & Dokic, Nenad & Penic, Mirjana, 2013. "Measuring The Communication Effects Of Sales Promotion In A Food Company," Economics of Agriculture, Institute of Agricultural Economics, vol. 60(01), pages 1-16, March.
• Sudarević, Tomislav & Vlahović, Branislav & Šurjanović, Ivan, 2013. "The Attitudes Toward Application Of Viral Marketing In The Food Industry In Serbia," Economics of Agriculture, Institute of Agricultural Economics, vol. 60(2), pages 1-14, July.
• Vega-Zamora, Manuela & Parras-Rosa, Manuel & Murgado-Armenteros, Eva María & Torres-Ruiz, Francisco José, 2013. "A Powerful Word: The Influence of the Term 'Organic' on Perceptions and Beliefs Concerning Food," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 16(4), pages 1-26, November.
• Guina, Fernanda de Tavares Canto & Giraldi, Janaina de Moura Engracia, 2013. "The Evaluation of Brazilian Beef in Europe: Consumers, Importers and Exporters’ Perspectives," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 16(4), pages 1-22, November.
• Ran Spiegler, 2014. "Competitive Framing," American Economic Journal: Microeconomics, American Economic Association, vol. 6(3), pages 35-58, August.
  • Spiegler, Ran, 2013. "Competitive Framing," Foerder Institute for Economic Research Working Papers 275777, Tel-Aviv University > Foerder Institute for Economic Research.
• Collart, Alba J. & Palma, Marco A. & Carpio, Carlos E., 2013. "Consumer Response to Point of Purchase Advertising for Local Brands," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 45(2), pages 229-242, May.
  • Collart, Alba J. & Palma, Marco A. & Carpio, Carlos E., 2013. "Consumer Response to Point of Purchase Advertising for Local Brands," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 45(2), pages 1-14, May.
• Pandit, Mahesh & Paudel, Krishna P. & Hinson, Roger A., 2013. "Market Channel Analysis of Ornamental Plants using Clustering Procedures," 2013 Annual Meeting, February 2-5, 2013, Orlando, Florida 143067, Southern Agricultural Economics Association.
• Barnes, James N. & Coatney, Kalyn, 2013. "Social Advertising Using Facebook: Some Experimental Results Using Duck Dynasty Ads to Promote Rural Tourism in Mississippi," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas 162531, Southern Agricultural Economics Association.
• Alexandru Maxim, 2013. "The Impact Of The Changes In The Romanian Electricity Markets On The Household Consumer," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 11, pages 92-109, June.
• Adriana-Emilia ROBU, 2013. "An Assessment Of E-Commerce Websites Through A Mouse Tracking Investigation," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 12, pages 107-119, June.
• Roxana Dumitriu, 2013. "Brand Policy Instruments:Contributions To Brandequity," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(41), pages 166-173.
• Claudia BOBALCA, 2013. "Study Of Customers’ Loyalty: Dimensions And Facets," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 104-114, May.
• Carmen IORDACHE, 2013. "Shapes And Tourism Development Strategies Of Urban Area," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 115-122, May.
• Alina MOROSANU, 2013. "Empirical Study Of Different Factors Effects On Articles Publication Regarding Survey Interviewer Characteristics Using Multilevel Regression Model," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 141-156, May.
• Lavinia DOVLEAC & Marius BALASESCU, 2013. "Particularities Of Marketing Decisions For Innovative Companies From High-Tech Industry," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 157-172, May.
• Tudor NISTORESCU & Catalin Mihail BARBU & Roxana DUMITRIU, 2013. "Trademark Vs Brand: A Conceptual Approach," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 29-37, May.
• Elena BERTEA & Adriana ZAIT, 2013. "Scale Validity In Exploratory Stages Of Research," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 38-46, May.
• Adina Constantinescu & Tudor NISTORESCU, 2013. "The Online Communication Mix For Tourism Destinations Study Case On Romanian Tourism Destinations," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 58-70, May.
• Shahriar AZIZI & Shahram Jamali KAPAK, 2013. "Factors Affecting Overall Brand Equity: The Case Of Shahrvand Chain Store," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 91-103, May.
• Christel de LASSUS & Maria MERCANTI-GUERIN, 2013. "I Buy Your Product When I Feel I Know You: Using Blog Disclosure To Influence Consumers," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 209-224, November.
• Ovidiu I. MOISESCU, 2013. "An Empirical Investigation Of The Relationship Between Demographics And The Usage And Perceived Credibility Of Sources Of Information On Accommodation Providers," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 225-236, November.
• Timothy J. CRADER & Stephen M. BROWN, 2013. "Team Selling And Customer Satisfaction In The Mission Critical Sector: A Case Study Of Eyp Mission Critical Facilities Inc," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 248-254, November.
• Corina Paula TARTA, 2013. "The Perception Of Young Romanians On Experiential Marketing," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 311-321, November.
• Tudor NISTORESCU & Catalin Mihail BARBU & Roxana Ioana DUMITRIU, 2013. "Study Concerning Customers’ Loyalty In The Auto Market," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 332-339, November.
• Assist. Dr.N.Udaya Bhaskar & Assist.P. Uma Mahesari Devi PhD Student & Assist.Dr. K.Aparna & Prof.B. Raja Shekhar, 2013. "Critical Factors Of Apparel Retail Service Quality-A Case Study Of Select State In India," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(21), pages 157-167, NOVEMBER.
• Lect. Steliana Busuioceanu, Ph.D., 2013. "Characteristic Features Of The Marketing In The Accounting Profession," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(21), pages 65-74, NOVEMBER.
• Nic S. Terblanche, 2013. "The influence of value on loyalty in the supermarket industry," Acta Oeconomica, Akadémiai Kiadó, Hungary, vol. 63(2), pages 185-200, June.
• Monica Delia DOMNICA, 2013. "Study regarding the distribution of goods through Internet services in Romania," Alma Mater University journal, Alma Mater University jornal of Sibiu, vol. 6(1), pages 22-25, March.
• Iacob Cătoiu & Mihai Èšichindelean, 2013. "Using Discriminant Analysis In Relationship Marketing," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(15), pages 1-36.
• Claudia Moisă & Andreea Muntean, 2013. "The Opinion Of Public Authorities Regarding Toursim Development In Alba County," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(15), pages 1-37.
• Andreea Muntean & Carmen Pastiu & Silvia Maican, 2013. "Cultural Marketing Implications On Alba County Development," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(15), pages 1-38.
• Carmen Adina Pastiu, 2013. "Green Purchase Intentions Of Romanian Consumers," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(15), pages 1-39.
• Janetta Sîrbu, 2013. "Tourist Services Consumer Satisfaction (Cruises)," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(15), pages 1-40.
• Călin VegheÅŸ & Mihai Orzan & Carmen Acatrinei & Diana Dugulan, 2013. "Exploring Privacy-Related Aspects Of The Consumers' Direct Approach," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(15), pages 1-41.
• Raluca Eftimie, 2013. "Is It Important To Have Well Trained Employees? A Study On Managers? Behavior Regarding The Importance Of Continuing Education Among Organizational Human Resources," International Journal for Human Capital Development, Fundatia Amfiteatru, vol. 1(1), pages 7-11, January.
• Ana Maria Savu, 2013. "Human Capital: The Determining Factor Of Contemporary Society?S Dynamism," International Journal for Human Capital Development, Fundatia Amfiteatru, vol. 1(1), pages 12-19.
• Haram Taksun & Edith Perez & Raluca Eftimie, 2013. "Investigating Human Reaction To The Requirements Of Knowledge Based Economy. A Study Regarding The Individual Behavior To Continuous Education," International Journal for Human Capital Development, Fundatia Amfiteatru, vol. 1(1), pages 20-26, January.
• Ph.D. Dragos Dinca & Ph.D. Catalin Dumitrica, 2013. "Rural marketing to the aid of local development. Case study - Jilava commune, Ilfov county, Romania," International Journal for Public Management and Politic Development, Fundatia Amfiteatru, vol. 1(1), pages 44-62, May.
• Donruetai Kovathanakul, 2013. "Roi - Kaen - San - Sin destination branding. The challenge of responsible tourism in Thailand for AEC," International Journal for Responsible Tourism, Fundatia Amfiteatru, vol. 2(2), pages 41-54, May.
• Manoela Popescu & Luminita Cecilia Crenicean, 2013. "Considerations regarding the approach of responsible tourism communication from the perspective in the context of globalization," International Journal for Responsible Tourism, Fundatia Amfiteatru, vol. 2(2), pages 55-63, May.
• Alexandra Crina Chiriac, 2013. "Education, training or information?," International Journal for Responsible Tourism, Fundatia Amfiteatru, vol. 2(3), pages 17-23, June.
• Nicolae Bulz, 2013. "On the pilgrimage pattern related to Dumitru Staniloae and Arsenie Boca. Prislop Monastery (e-)site. Does science - religion- phylosophy - art - management relation matter?," International Journal for Responsible Tourism, Fundatia Amfiteatru, vol. 2(3), pages 24-34, June.
• Cordell W. Riley, 2013. "Trouble in paradise - is gaming the way forward?," International Journal for Responsible Tourism, Fundatia Amfiteatru, vol. 2(3), pages 35-44, June.
• Silviu Negut & Marius Cristian Neacsu, 2013. "Tourism, expression of freedom in the global era," International Journal for Responsible Tourism, Fundatia Amfiteatru, vol. 2(3), pages 45-53, June.
• Yusuf Volkan Topuz & Nazlı Aksit, 2013. "The Effect of Marketing Expenses on Stock Returns: The Case of ISE Food Industry," Anadolu University Journal of Social Sciences, Anadolu University, vol. 13(1), pages 53-60, March.
• Erdal Arli, 2013. "Effect of Relationship Marketing Applications on Re-Purchasing Intention, Advising Intention and Satisfaction in Marina Management," Anadolu University Journal of Social Sciences, Anadolu University, vol. 13(1), pages 61-76, March.
• Hasan Huseyin Ceylan & Erhan Genc & Isil Erem, 2013. "Evaluating The Factors Affecting The Internet Banking Adoption Of Consumers Using Structural Equation Model," Anadolu University Journal of Social Sciences, Anadolu University, vol. 13(3), pages 143-154, September.
• Erik Ruzic, 2013. "An Investigation On The Phenomenon Of Job Burnout In The Sales Profession," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 22(1), pages 79-96, june.
• Matea Matic, 2013. "The Impact Of Socio-Demographic Characteristics On The Consumer Animosity In The Republic Of Croatia," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 22(2), pages 361-376, december.
• Ariana Nefat & Kristina Afric Rakitovac, 2013. "Towards Competitive Advantage Of Sustainable Marketing: Analysis Of Selected Croatian Firms," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 22(2), pages 499-514, december.
• Mirela Costencu & Claudia–Nicoleta Dobrescu, 2013. "Substantiating The Development Strategies For Tourism In Protected Areas," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
• Rodica Boier, 2013. "An Exploratory Research On Relationships With Stakeholders In Innovation," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
• Rodica Boier, 2013. "Relationship Marketing In The Innovation Processes," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
• Cristina Cîrtita-Buzoianu, 2013. "The Political Actor’S Brand In The 2012 Bacau Electoral Campaign," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
• Claudia-Nicoleta Dobrescu & Mirela Costencu, 2013. "Information Campaigns – Means Of Communication With Customers," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
• Ioana Olariu, 2013. "Conceptual Issues Regarding Reverse Logistics," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
• Ioana Olariu, 2013. "Selling, Delivery And Trade Marketing – An Operational Trident Of The Distribution System," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
• Dorian Pocovnicu & Madalina Manolache & Gheorghe Epuran, 2013. "A Framing Of Future European Parliament Elections 2014 In A Social Media Context," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
• Diana Magdalena Prihoanca, 2013. "“First Home” – A Banking Product Or A Social Product?," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
• Laura Catalina Timiras, 2013. "Influences Of The Purchasing Power Change On The Evolution Of The Agroalimetary Markets On European Union Level," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
• Hsiu-Li Liao & Su-Houn Liu & Chi-Wen Lin, 2013. "Information, Experience and Destination Marketing - The Influence of Interactivity on Tourism Website," Review of Economics & Finance, Better Advances Press, Canada, vol. 3, pages 58-69, August.
• Todor Krastevich, 2013. "Using Predictive Modeling to Improve Direct Marketing Performance," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 25-55.
• Evgeni Stanimirov & Vladimir Jechev, 2013. "Consumer Orientation as a Factor for Satisfying the Clients," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 56-89.
• Nadejda Dimova, 2013. "Brand management – catalyst in current business," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 5, pages 122-140.
• Alt Mónika Anetta, 2013. "Measuring Romanian Large FMCG Retail Chains Efficiency During the Period Economic Crisis Between 2006-2011," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Ovidiu I. Moisescu & Oana A. Gica, 2013. "The Effect Of Demographics And Travel Frequency On The Relationship Between Service Quality And Brand Loyalty In The Case Of Traditional Travel Agencies," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Azar, Ofer H., 2014. "Optimal strategy of multi-product retailers with relative thinking and reference prices," International Journal of Industrial Organization, Elsevier, vol. 37(C), pages 130-140.
  • Ofer H. Azar, 2013. "Optimal Strategy Of Multi-Product Retailers With Relative Thinking And Reference Prices," Working Papers 1313, Ben-Gurion University of the Negev, Department of Economics.
• Young, Andrew T. & Levy, Daniel, 2014. "Explicit Evidence of an Implicit Contract," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 30(4), pages 804-832.
  • Andrew T. Young & Daniel Levy, 2014. "Explicit Evidence of an Implicit Contract," The Journal of Law, Economics, and Organization, Oxford University Press, vol. 30(4), pages 804-832.
  • Andrew T. Young & Daniel Levy, 2005. "Explicit Evidence on an Implicit Contract," Working Papers 2005-04, Bar-Ilan University, Department of Economics.
  • Andrew T. Young & Daniel Levy, 2013. "Explicit Evidence of an Implicit Contract," Working Papers 2013-06, Bar-Ilan University, Department of Economics.
  • Andrew T. Young & Daniel Levy, 2013. "Explicit Evidence of an Implicit Contract," Working Paper series 49_13, Rimini Centre for Economic Analysis.
  • Andrew T. Young & Daniel Levy, 2013. "Explicit Evidence of an Implicit Contract," Working Papers 001-13, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Young, Andrew & Levy, Daniel, 2006. "Explicit Evidence on an Implicit Contract," MPRA Paper 926, University Library of Munich, Germany.
  • Young, Andrew & Levy, Daniel, 2013. "Explicit Evidence of an Implicit Contract," MPRA Paper 49174, University Library of Munich, Germany.
  • Andrew Young & Daniel Levy, 2005. "Explicit Evidence on an Implicit Contract," Macroeconomics 0506008, University Library of Munich, Germany, revised 24 Jan 2006.
  • Andrew T. Young & Daniel Levy, 2011. "Explicit Evidence on an Implicit Contract," Working Papers 2011-17, Bar-Ilan University, Department of Economics.
  • Andrew T Young & Daniel Levy, 2014. "Explicit Evidence of an Implicit Contract," Post-Print hal-02387739, HAL.
• Pinghan Liang, 2013. "Exit and Voice: A Game-theoretic Analysis of Customer Complaint Management," Pacific Economic Review, Wiley Blackwell, vol. 18(2), pages 177-207, May.
  • Liang, Pinghan, 2013. "Exit and voice: a game-theoretic analysis of customer complaint management," MPRA Paper 45268, University Library of Munich, Germany.
• Chenhang Zeng, 2013. "Optimal Advance Selling Strategy under Price Commitment," Pacific Economic Review, Wiley Blackwell, vol. 18(2), pages 233-258, May.
  • Chenhang Zeng, 2012. "Optimal Advance Selling Strategy under Price Commitment," SDU Working Papers 2012-03, School of Economics, Shandong University.
• VINEREAN Simona & CETINA Iuliana & DUMITRESCU Luigi & TICHINDELEAN Mihai, 2013. "Modelling Employee Engagement In Relation To Csr Practices And Employee Satisfaction," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 65(1), pages 21-37.
• VINEREAN Alexandra, 2013. "Consumer Behavior In Tourism And The Influencing Factors Of The Decision Making Process," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 65(2), pages 186-198.
• VINEREAN Alexandra, 2013. "Correlation Analysis For Tourism Hedonic And Utilitarian Motivators In The Decision Making Processâ," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 65(3), pages 82-93.
• RADULESCU Violeta & VOSLOBAN Raluca Ioana & STOICA Ivona, 2013. "Leading Employees Through Change - The Role Of Internal Marketing," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 65(3), pages 94-103.
• VINEREAN Alexandra, 2013. "Premises Of Gastronomic Tourism," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 65(4), pages 21-32.
• František Milichovský, 2013. "New Tools for Effective Marketing Communications," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, vol. 16(1), pages 35-43.
• L. Lambertini, 2013. "Coordinating Static and Dynamic Supply Chains with Advertising through Two-Part Tariffs," Working Papers wp874, Dipartimento Scienze Economiche, Universita' di Bologna.
• Manuel de Sousa Fragoso Rui, 2013. "Planning Marketing Channels: Case of the Olive Oil Agribusiness in Portugal," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 11(1), pages 51-67, January.
• Nicolae Razvan DECUSEARA, 2013. "Using The General Electric / Mckinsey Matrix In The Process Of Selecting The Central And East European Markets," Management Strategies Journal, Constantin Brancoveanu University, vol. 19(1), pages 59-66.
• Elena, ENACHE & Cristian, MOROZAN, 2013. "Communication Through Websites Achieved By The City Halls Of Pitesti, Braila And Râmnicu-Vâlcea," Management Strategies Journal, Constantin Brancoveanu University, vol. 21(3), pages 33-40.
• Carmen-Maria, IORDACHE & Alexandrina, SÎRBU, 2013. "Customer Loyalty - The Guaranteed Success Of An Organization On The Market," Management Strategies Journal, Constantin Brancoveanu University, vol. 22(4), pages 41-48.
• Mihaela, ASANDEI & Andreea-Daniela, GANGONE, 2013. "The Symphony Of Tulips In The Post-Accession Strategy Of The City Of Pitesti," Management Strategies Journal, Constantin Brancoveanu University, vol. 22(Special), pages 383-389.
• Razvan-Nicolae, DECUSEARA & Sorin-Daniel, MANOLE, 2013. "The Marketing Of Cooperative Societies," Management Strategies Journal, Constantin Brancoveanu University, vol. 22(Special), pages 411-419.
• Elena, ENACHE & Manuela-Rozalia, GABOR & Cristian, MOROZAN, 2013. "Considerations About Dental Tourism Development And Its Specific Marketing In Romania," Management Strategies Journal, Constantin Brancoveanu University, vol. 22(Special), pages 420-426.
• Andreea-Daniela, GANGONE & Mihaela, ASANDEI, 2013. "The Map Of Sustainable European Retail," Management Strategies Journal, Constantin Brancoveanu University, vol. 22(Special), pages 427-435.
• Adina, MOISE-TITEI & Daniel, MOISE, 2013. "The Benefits Of Using Trainings In Organizations As A Way Of Communicating With The Stakeholders," Management Strategies Journal, Constantin Brancoveanu University, vol. 22(Special), pages 446-449.
• Carmen-Gabriela, SECARA, 2013. "Strategies Of Brand Creation Through Communication. Romanian Brands," Management Strategies Journal, Constantin Brancoveanu University, vol. 22(Special), pages 457-462.
• Miroslava Zamykalová & Soňa Gullová, 2013. "Nové Trendy Na Vybraných Asijských Trzích," Medzinarodne vztahy (Journal of International Relations), Ekonomická univerzita, Fakulta medzinárodných vzťahov, vol. 11(2), pages 39-52.
• Jana Majerová, 2013. "Vybrané Právne Aspekty Franchisingu V Obchodných Vzťahoch," Medzinarodne vztahy (Journal of International Relations), Ekonomická univerzita, Fakulta medzinárodných vzťahov, vol. 11(4), pages 78-96.
• Rui Manuel de Sousa Fragoso, 2013. "Planning Marketing Channels: Case of the Olive Oil Agribusiness in Portugal," CEFAGE-UE Working Papers 2013_07, University of Evora, CEFAGE-UE (Portugal).
• Thierry Warin & Nathalie De Marcellis-Warin & William Sanger & Bertrand Nembot & Venus Hosseinali Mirza, 2015. "Corporate reputation and social media: a game theory approach," International Journal of Economics and Business Research, Inderscience Enterprises Ltd, vol. 9(1), pages 1-22.
  • Thierry Warin & Nathalie De Marcellis-Warin & William Sanger & Bertrand Nembot & Venus Hosseinali Mirza, 2013. "Corporate Reputation and Social Media: A Game Theory Approach," CIRANO Working Papers 2013s-18, CIRANO.
• Ștefan MATEI, 2013. "Managementul Strategic Al Resurselor Umane În Companiile Viticole Mici Şi Mijlocii," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 27, pages 108-114, February.
• Corina AnaMaria IOAN & Florin Alexandru LUCA & Constantin SASU, 2013. "The Specificity Of Personal Brand. Literature Review," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 29, pages 165-170, October.
• Corina AnaMaria IOAN & Florin Alexandru LUCA & Constantin SASU, 2013. "Personal Brand – From Theory To Practice In Contemporary Society. Literature Review," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 29, pages 171-182, October.
• Ion Gr. IONESCU, 2013. "Hypermarket's adapting at the financial crisis conditions," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 29, pages 201-207, October.
• Petyo BOSHNAKOV & Georgi MARINOV, 2013. "A Comparative Study Of Demand For Local And Foreign Wines In Bulgaria," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 5-10, November.
• Silvia-Mihaela PAVEL, 2013. "Advertising and Wine Language: Considerations on New Consumption Patterns," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 49-57, November.
• Alina LAZOC & Dina Maria LUȚ, 2013. "Evaluating Skills And Challenges As Antecedents Of Compelling Online Information-Seeking Experiences," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 1, pages 61-67, July.
• Ștefan MATEI, 2013. "Conceptual Clarification Of Strategic Human Resource Management And The Way It Is Implemented," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 1, pages 182-191, June.
• Stefan MATEI, 2013. "Strategies To Promote Wine Products On Foreign Markets Through The Network Distribution Of Goods," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 1, pages 363-373, June.
• Alexandru Lucian MIHAI, 2013. "Sport Marketing Mix Strategies," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 1, pages 298-303, June.
• Liliana Adela ZIMA, 2013. "Brand Management At General Motor’S Europe," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 1, pages 236-244, June.
• Ion Gr. IONESCU, 2013. "Hypermarket's adapting at the financial crisis conditions," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 2, pages 137-142, October.
• Alexandru Lucian MIHAI, 2013. "Sport Promotion Strategies," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 2, pages 180-185, October.
• Matei ȘTEFAN, 2013. "Conceptual clarification of planning and strategic thinking in human resource management," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 2, pages 174-179, October.
• Silvio Borrero & Ana Bolena Escobar & Aura María Cortés & Luis Carlos Maya, 2013. "Poor and distressed, but happy: situational and cultural moderators of the relationship between wealth and happiness," Estudios Gerenciales, Universidad Icesi, March.
• Edgar Sanabria Torres & Carlos Orlando Parra Penagos, 2013. "Caracterización del comprador sogamoseno en súper e hipermercados," Estudios Gerenciales, Universidad Icesi, March.
• María de Fátima León & María Virginia Baptista, 2013. "Estrategias de lealtad de clientes en la banca universal," Estudios Gerenciales, Universidad Icesi, June.
• Mónica Rengifo Mera & Luciana Manfredi, 2013. "Carvajal marca la diferencia: nuevo posicionamiento de marca como símbolo de transformación organizacional," Estudios Gerenciales, Universidad Icesi, June.
• Pedro Julián Ramírez Angulo & Edison Jair Duque Oliva, 2013. "Involucramiento de producto y lealtad de marca para productos de consumo masivo en Bogotá D.C," Estudios Gerenciales, Universidad Icesi, September.
• Claudia Marcela Correa Malagón & Edison Jair Duque Oliva, 2013. "Evaluación del concepto de valor para el consumidor en el marketing y el diseno. Una revisión conceptual," Revista Criterio Libre, Universidad Libre - Sede Principal, January.
• Jaime Waldo Carvajal Pedraza & Edgar Enrique Zapata Guerrero, 2013. "Análisis de percepciones de consumidores de bebidas alcohólicas - productos cerveceros," Revista Criterio Libre, Universidad Libre - Sede Principal, January.
• Jaqueline Medina Valencia & Edisonn Jair Duque Oliva, 2013. "Marcas del distribuidor: evolución y caracterización del concepto," Revista Criterio Libre, Universidad Libre - Sede Principal, June.
• José Gabriel Carvajal Orozco & José Hernán Parra & Julián Andrés Valencia García, 2013. "Derechos humanos en las organizaciones de Manizales: una evaluación de eventos de vulneración en los empleados," Revista Criterio Libre, Universidad Libre - Sede Principal, June.
• José Manuel Villamarín García & Julián Ramírez Angulo, 2013. "Comunicaciones de mercadeo en relaciones industriales," Revista Criterio Libre, Universidad Libre - Sede Principal, June.
• Leonardo Ortegón Cortázar, 2013. "Relación entre valor de marca y las ventas. Un estudio aplicado en companías agroquímicas. Correlación entre valor de marca y valor de ventas," Revista Ciencias Estratégicas, Universidad Pontificia Bolivariana, January.
• Verónica Henao Posada, 2013. "Internacionalización e Internet: Nueva mirada al Marketing Internacional," Revista Ad-Minister, Universidad EAFIT, March.
• Collart, Alba J. & Palma, Marco A. & Carpio, Carlos E., 2013. "Consumer Response to Point of Purchase Advertising for Local Brands," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 45(2), pages 1-14, May.
  • Collart, Alba J. & Palma, Marco A. & Carpio, Carlos E., 2013. "Consumer Response to Point of Purchase Advertising for Local Brands," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 45(2), pages 229-242, May.
• Passos, Gisèle, 2013. "La vengeance du consommateur insatisfait sur Internet et l'effet sur les attitudes des autres consommateurs," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/11827 edited by Le Nagard, Emmanuelle.
• Vo, Quang Tri, 2013. "Déterminant du comportement de recommandation d'un site web," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/13162 edited by Desmet, Pierre.
• Partouche-Sebban, Judith, 2013. "Entre prévention et promotion : l’impact de la saillance de mortalité sur le cadrage situationnel en consommation et sur les préférences produits," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/13365 edited by Guiot, Denis.
• De Kerviler, Gwarlann, 2013. "La fidélité prototypique : une approche de la fidélité perçue par l'auto-catégorisation," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/13650 edited by Volle, Pierre.
• Oana BĂRBULESCU SEITAN & Cristina BALTEANU, 2013. "Strategies Adopted by Romanian Banks to Reduce the Payment Incidents," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 1, pages 35-44.
• Gu, Yangjie & Botti, Simona & Faro, David, 2013. "Turning the Page: The Impact of Choice Closure on Satisfaction," HEC Research Papers Series 1173, HEC Paris, revised 19 Oct 2016.
• Mongi Gharsellaoui, 2013. "Subprime Crisis and Financial Contagion: Evidence from Tunisia," International Journal of Economics and Financial Issues, Econjournals, vol. 3(1), pages 153-162.
• Karan Singh Thagunna & Garima Khanal, 2013. "Dimensions Affecting the Purchasing Behavior of Nepalese Women," International Review of Management and Marketing, Econjournals, vol. 3(1), pages 10-19.
• Majid M. Goaill & Selvan Perumal & Nor Azila M. Noor, 2013. "The Moderating Effect of Strength of Manufacturer's Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model," International Review of Management and Marketing, Econjournals, vol. 3(3), pages 93-101.
• Sharmin Attaran & Bilge Gokhan Celik, 2013. "Analytic Hierarchy Process: An Application in Green Building Market Research," International Review of Management and Marketing, Econjournals, vol. 3(3), pages 122-133.
• Remziye Terkan, 2013. "Effective Marketing At Education: Importance of Communication Materials," International Review of Management and Marketing, Econjournals, vol. 3(4), pages 146-152.
• Volkan Dogan & Behçet Yalýn Özkar, 2013. "Investigation of Brand Name-Country of Origin Preference in Four Different Product Groups with Respect to Conspicuous Consumption Tendency," International Review of Management and Marketing, Econjournals, vol. 3(4), pages 190-203.
• Harmsen - van Hout, Marjolein J.W. & Herings, P. Jean-Jacques & Dellaert, Benedict G.C., 2013. "Communication network formation with link specificity and value transferability," European Journal of Operational Research, Elsevier, vol. 229(1), pages 199-211.
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• Kiesel, Kristin & Villas-Boas, Sofia B., 2013. "Can information costs affect consumer choice? Nutritional labels in a supermarket experiment," International Journal of Industrial Organization, Elsevier, vol. 31(2), pages 153-163.
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• Mathur, Sameer & Sinitsyn, Maxim, 2013. "Price promotions in emerging markets," International Journal of Industrial Organization, Elsevier, vol. 31(5), pages 404-416.
• Larkin, Yelena, 2013. "Brand perception, cash flow stability, and financial policy," Journal of Financial Economics, Elsevier, vol. 110(1), pages 232-253.
• Van Horen, Femke & Pieters, Rik, 2013. "Preference reversal for copycat brands: Uncertainty makes imitation feel good," Journal of Economic Psychology, Elsevier, vol. 37(C), pages 54-64.
• Liu, Hsin-Hsien, 2013. "How promotional frames affect upgrade intentions," Journal of Economic Psychology, Elsevier, vol. 39(C), pages 237-248.
• Azar, Ofer H., 2013. "Competitive strategy when consumers are affected by reference prices," Journal of Economic Psychology, Elsevier, vol. 39(C), pages 327-340.
• Cheng, Yin-Hui & Yen, HsiuJu Rebecca & Chuang, Shih-Chieh & Chang, Chia-Jung, 2013. "Product option framing under the influence of a promotion versus prevention focus," Journal of Economic Psychology, Elsevier, vol. 39(C), pages 402-413.
• Ellickson, Paul B. & Grieco, Paul L.E., 2013. "Wal-Mart and the geography of grocery retailing," Journal of Urban Economics, Elsevier, vol. 75(C), pages 1-14.
• Nihan OZGUVEN, 2013. "Sosyal Pazarlama Kampanyalarina Yonelik Tutumun Musteri Memnuniyeti ve Bagliligina Etkisi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 13(1), pages 29-42.
• Yasin OZASLAN & Ramazan Pars SAHBAZ, 2013. "Satis gelistirme, tuketici tercihleri, turizm, Istanbul," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 13(1), pages 83-97.
• Sukran KARACA, 2013. "Tuketicilerin Yesil Urunlere Iliskin Tutumlarinin Incelenmesine Yonelik Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 13(1), pages 99-111.
• Tilman B?rgers & Ingemar Cox & Martin Pesendorfer & Vaclav Petricek, 2013. "Equilibrium Bids in Sponsored Search Auctions: Theory and Evidence," American Economic Journal: Microeconomics, American Economic Association, vol. 5(4), pages 163-187, November.
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• Levy, Daniel & Snir, Avichai, 2013. "Shrinking Goods," MPRA Paper 46040, University Library of Munich, Germany.
  • Daniel Levy & Avichai Snir, 2013. "Shrinking Goods," Emory Economics 1303, Department of Economics, Emory University (Atlanta).
  • Daniel Levy & Avichai Snir, 2013. "Shrinking Goods," Working Paper series 20_13, Rimini Centre for Economic Analysis.
  • Levy, Daniel & Snir, Avichai, 2013. "Shrinking Goods," EconStor Preprints 104552, ZBW - Leibniz Information Centre for Economics.
• Puntoni, S. & de Hooge, I.E. & Verbeke, W.J.M.I., 2013. "Advertising-induced Embarrassment," ERIM Report Series Research in Management ERS-2013-003-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Bas Donkers & Carlos J.S. Lourenco & Benedict G.C. Dellaert & Daniel G. Goldstein, 2013. "Using Preferred Outcome Distributions to estimate Value and Probability Weighting Functions in Decisions under Risk," Tinbergen Institute Discussion Papers 13-065/VII, Tinbergen Institute.
  • Donkers, A.C.D. & Lourenço, C.J.S. & Dellaert, B.G.C. & Goldstein, D.G., 2013. "Using Preferred Outcome Distributions to Estimate Value and Probability Weighting Functions in Decisions under Risk," ERIM Report Series Research in Management ERS-2013-005-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Lenoir, A.-S.I.A. & Puntoni, S. & Reed II, A. & Verlegh, P.W.J., 2013. "The Impact of Cultural Symbols and Spokesperson Identity on Attitudes and Intentions," ERIM Report Series Research in Management ERS-2013-010-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Versluis, I. & Franses, Ph.H.B.F., 2013. "Low-fat, light, and reduced in calories," ERIM Report Series Research in Management ERS-2013-014-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Fok, D., 2013. "Stay Ahead of Competition," ERIM Inaugural Address Series Research in Management EIA-2013-054-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam..
• Vinod Sharma & J. Sonwalkar & Maohar Kapse, 2013. "Consumer Purchase Behaviour for Green Products," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 50-65.
• Cristina Calvo Porral & Normand Bourgault & Domingo Calvo Dopico, 2013. "Brewing the Recipe for Beer Brand Equity," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 82-97.
• Cristina Calvo-Porral & Paulino Montes-Solla, 2013. "Drivers of Value In The Beer Market: Comparing an Imported And A National Brand," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 19-46.
• DuÅ¡an Pavlů, 2013. "Marketing and Marketing Communication in SMEs," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 113-126.
• Karel HavlÃ­Ä ek & Pavla BÅ™eÄ ková & Vicky Zampeta, 2013. "Quality Management as a Part of CRM," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 15-28.
• Karel HavlÃ­Ä ek & OndÅ™ej Roubal, 2013. "Sales Management and Sales Communication of SMEs," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 29-42.
• Pavla BÅ™eÄ ková & Karel HavlÃ­Ä ek, 2013. "Leaders Management and Personnel Controlling in SMEs," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 3-14.
• Valeria Arina Balaceanu, 2013. "Modern Methods And Profitable To Promote Banking Products And Services," Working papers 14, Ecological University of Bucharest, Department of Economics.
• Alin OPREANA, 2013. "Examining Online Shopping Services in Relation to Experience and Frequency of Using Internet Retailing," Expert Journal of Marketing, Sprint Investify, vol. 1(1), pages 17-27.
• Alexandra VINEREAN, 2013. "The Influence of Hedonic and Utilitarian Motivators on Likelihood to Buy a Tourism Package," Expert Journal of Marketing, Sprint Investify, vol. 1(1), pages 28-37.
• Mihai TICHINDELEAN, 2013. "Models Used for Measuring Customer Engagement," Expert Journal of Marketing, Sprint Investify, vol. 1(1), pages 38-49.
• Simona VINEREAN, 2013. "The Impact of Customer Perceptions and Satisfaction on E-Loyalty," Expert Journal of Marketing, Sprint Investify, vol. 1(1), pages 4-16.
• Dubrovski, Drago, 2013. "Marketing restructuring as a radical method for recovery from a crisis," EY International Congress on Economics I (EYC2013), October 24-25, 2013, Ankara, Turkey 17, Ekonomik Yaklasim Association.
• Daniele Porcheddu, 2013. "Come percepiamo i display incompleti nei punti vendita?," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2013(4), pages 59-81.
• Nicoleta GRIDEANU & Ana MUNTEANU, 2013. "Negotiating The Offer Of Services," Review of General Management, Spiru Haret University, Faculty of Management Brasov, vol. 18(2), pages 98-107, November.
• Vera ULARU, 2013. "Romanian youth’s online behavior and preferences," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 4, pages 39-43.
• Natalia MILEWSKI & Damian GUZEK, 2013. "Representations about the European Union in Spanish, Polish and Romanian TV news," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 4, pages 5-10.
• A.M. Gil Lafuente & M.O. Hernández, 2013. "The Permanence Of The Client Under Uncertain Estimations," Fuzzy Economic Review, International Association for Fuzzy-set Management and Economy (SIGEF), vol. 0(2), pages 45-62, November.
• Bruno Schivinski & Dariusz Dabrowski, 2013. "The Effect Of Social-Media Communication On Consumer Perceptions Of Brands," GUT FME Working Paper Series A 12, Faculty of Management and Economics, Gdansk University of Technology.
• Bruno Schivinski & Dariusz Dabrowski, 2013. "The Impact of Brand Communication on Brand Equity Dimensions and Brand Purchase Intention Through Facebook," GUT FME Working Paper Series A 4, Faculty of Management and Economics, Gdansk University of Technology.
• Nehme Azoury & Charbel Salloum, 2013. "Brand Affect's Impact on Consumer Loyalty: Empirical Analysis [L'impact de l'affect de marque sur la fidélité des consommateurs: Analyse empirique]," Post-Print hal-01369203, HAL.
• Philippe Mouillot, 2013. "Subconscious Influence: A Clinical Experiment," Post-Print hal-04035756, HAL.
• Engström, Per & Forsell, Eskil, 2018. "Demand effects of consumers’ stated and revealed preferences," Journal of Economic Behavior & Organization, Elsevier, vol. 150(C), pages 43-61.
  • Engström, Per & Forsell, Eskil, 2013. "Demand effects of consumers’ stated and revealed preferences," Working Paper Series 2013:6, Uppsala University, Department of Economics.
• Elena Panteleeva & Olga Oyner, 2013. "Corporate brand values perception gap analysis as an internal marketing management systemAssessment tool," HSE Working papers WP BRP 03/MAN/2013, National Research University Higher School of Economics.
• Elena Panteleeva & Olga Oyner, 2013. "Using CLV concept for marketing budgets allocation," HSE Working papers WP BRP 04/MAN/2013, National Research University Higher School of Economics.
• Kirill Rozhkov, 2013. "Residential satisfaction in place market segments," HSE Working papers WP BRP 06/MAN/2013, National Research University Higher School of Economics.
• Elena Pokryshevskaya & Evgeny Antipov, 2013. "Importance-performance analysis for internet stores: a system based on publicly available panel data," HSE Working papers WP BRP 08/MAN/2013, National Research University Higher School of Economics.
• Kirill Rozhkov, 2013. "Two Concepts Of Place Competition And Specificity Of Targeting In Place Marketing," HSE Working papers WP BRP 15/MAN/2014, National Research University Higher School of Economics.
• Mikhail Bokov & Anastasia Edelkina & Marina Klubova & Thomas Thurner & Natalia Velikanova & Konstantin Vishnevskiy, 2013. "Development of navigation services and Devices – evidence from a case study in Russia," HSE Working papers WP BRP 22/STI/2013, National Research University Higher School of Economics.
• Alexei Parakhonyak & Nick Vikander, 2019. "Optimal Sales Schemes for Network Goods," Management Science, INFORMS, vol. 65(2), pages 819-841, February.
  • Alexei Parakhonyak & Nick Vikander, 2013. "Optimal Sales Schemes for Network Goods," Discussion Papers 13-11, University of Copenhagen. Department of Economics.
  • Alexei Parakhonyak & Nick Vikander, 2013. "Optimal sales schemes for network goods," HSE Working papers WP BRP 41/EC/2013, National Research University Higher School of Economics.
• Anna Zaytseva & Olga Shuvalova & Dirk Meissner, 2013. "User innovation - empirical evidence from Russia," HSE Working papers WP BRP 08/STI/2013, National Research University Higher School of Economics.
• PERTTULA, William, 2013. "How internet marketing has changed over the years and what the future will bring," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 3(1), pages 08-12, March.
• BUDACIA, Elisabeta Andreea, 2013. "Internet advertising current situation and long-term perspective," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 3(1), pages 13-18, March.
• Suraj Kushe Shekhar & Mehaboob P K, 2013. "Marketing Strategy Formulation for the Introduction of Eukula Strato German Wood Finishes in Local Market of Emerging Indian Economy," Hyperion Economic Journal, Faculty of Economic Sciences, Hyperion University of Bucharest, Romania, vol. 1(3), pages 40-47, September.
• Yaroslava Bakharyeva, 2013. "Market Budgeting Approaches and Their Impact on Marketing Cost Efficiency Evaluation," Oblik i finansi, Institute of Accounting and Finance, issue 2, pages 123-128, June.
• Robert D. Green & Farideh A. Farazmand, 2013. "Applied Project Learning Outcomes: Differences Between United States And International Students," Business Education and Accreditation, The Institute for Business and Finance Research, vol. 5(1), pages 41-51.
• Mary Beth McCabe & Ramon Corona & Richard Weaver, 2013. "Sustainability For Hispanics In California: Do They Really Care?," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 7(2), pages 103-112.
• Lucía Sáez Vegas & Iñaki Periáñez Cañadillas, 2013. "Market Orientation In Local Government Through The Analysis Of Municipal Website Content: A Framework For Its Measurement," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 7(2), pages 47-58.
• Julián Pando García & Virginia Rincón Diez, 2013. "Sales Force’S Attitudes Toward Technology: Evidence From Spain," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 7(3), pages 89-100.
• Abdul Rahim Abu Bakar & Naif M. Al Ruwais & Abdul Rahim Othman, 2013. "Customer Net Value: A Service Gap Perspective From Saudi Arabia," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 7(4), pages 19-33.
• Rosidah Musa & Rezian-na Muhammad Kassim, 2013. "Predictors And Outcomes Of Sport Event Experiential Value: Insights From Formula One Petronas Malaysia Grand Prix," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 6(1), pages 107-120.
• Lucila Zárraga Cano & Gabriela Aracelly Solís González & Joe Holland, 2013. "Tourist Perceptions Regarding Service At Recreational Parks: Evidence From Quintana Roo, Mã‰Xico," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 6(2), pages 53-66.
• Angy Geerts, 2013. "Cluster Analysis Of Luxury Brands On The Internet," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 6(2), pages 79-92.
• Narendra Ramgulam & Koshina Raghunandan-Mohammed & Moolchand Raghunandan, 2013. "Environmental Sustainability In The 21st Century: An Assessment Of Trinidad’S Business Tourism Market," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 4(1), pages 51-61.
• Mary Beth McCabe & Ramon Corona & Richard Weaver, 2013. "A Study Of Sustainable Behaviors Among California Hispanics Regarding Transportation," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 4(2), pages 21-28.
• Oscar Hugo Pedraza Rendon & Ruben Molina Martinez & Maria Soledad Ramírez Flores, 2013. "International Marketing For Cotija Cheese,Mercadeo Internacional Del Queso Cotija," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 6(1), pages 67-74.
• Luis Enrique Ibarra Morales & Natalia Guadalupe Romero Vivar & Rosalina Jaime Meuly & Beatriz Alejandra Hurtado Bringas, 2013. "Research Of Factibility For The Commercialization Of The Blackberry In International Markets, Estudio De Factibilidad Para La Comercializacion De Zarzamora En Mercados Internacionales," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 6(2), pages 57-71.
• Esther A. Enriquez-Perez & Eduardo F. Macias-Negrete & Claudia Davila Garcia & Alberto Cardenas Valenzuela & Jose Luis Anaya Carrasco, 2013. "International Demand Of Dental Services Of Hispanos In El Paso, Texas In The City Of Juarez, Demanda Internacional De Servicios Odontologicos De Hispanos De El Paso, Texas En Ciudad Juarez," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 6(5), pages 17-28.
• Leslier Valenzuela & Francisco Villegas, 2013. "Customer Value Orientation And Organizational Performance: An Explanatory Model Proposal, Orientacion Al Valor Del Cliente Y El Desempeno Organizacional: Propuesta De Un Modelo Explicativo," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 6(7), pages 1-25.
• Belanche Gracia, Daniel & Casaló Ariño, Luis V. & Guinalíu Blasco, Miguel, 2013. "Comunicación Comercial Y Boca-Oído Electrónico En Sitios Web Corporativos: Un Análisis Desde La Perspectiva Del Marketing De Relaciones / Marketing Communications And Electronic Word-Of-Mouth On Corpo," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 19(1), pages 31-41.
• Medina Molina, Cayetano & Rufin Moreno, Ramón & Rey Moreno, Manuel, 2013. "La Adopción Del E-Gobierno En Entornos Voluntarios / The Adoption Of E-Government In Free-Media Environments," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 19(1), pages 42-52.
• Araújo Vila, Noelia & Fráiz Brea, José Antonio, 2013. "Las Series Audiovisuales Como Herramienta Promocional De Un Destino Turístico: El Caso De España / Fiction Series As A Promotional Tool For A Tourist Destination: The Case Of Spain," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 19(1), pages 8-15.
• Calvo-Porral, Cristina & Martinez-Fernández, Valentín-Alejandro & Juanatey-Boga, Oscar & Lévy-Mangín, Jean-Pierre, 2013. "What Matters To Store Brand Equity? An Approach To Spanish Large Retailing In A Downturn Context / ¿Qué Es Importante En El Valor De Las Marcas Del Distribuidor? Una Aproximación A La Gran Distribució," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 19(3), pages 136-146.
• Jelena FILIPOVIC, 2013. "The Attractiveness of Different Online Formats: Motives and Frequencies of Use," Communications & Strategies, IDATE, Com&Strat dept., vol. 1(89), pages 105-115, 1st quart.
• Florian Hoffmann & Roman Inderst & Marco Ottaviani, 2013. "Hypertargeting, Limited Attention, and Privacy: Implications for Marketing and Campaigning," Working Papers 479, IGIER (Innocenzo Gasparini Institute for Economic Research), Bocconi University.
• Stefano DellaVigna & Ruben Durante & Brian Knight & Eliana La Ferrara, 2016. "Market-Based Lobbying: Evidence from Advertising Spending in Italy," American Economic Journal: Applied Economics, American Economic Association, vol. 8(1), pages 224-256, January.
  • Stefano DellaVigna & Ruben Durante & Brian Knight & Eliana La Ferrara, 2013. "Market-based Lobbying: Evidence from Advertising Spending in Italy," NBER Working Papers 19766, National Bureau of Economic Research, Inc.
  • Stefano Dellavigna & Ruben Durante & Eliana La Ferrara & Brian Knight, 2014. "Market-Based Lobbying: Evidence from Advertising Spending in Italy," SciencePo Working papers Main hal-03574187, HAL.
  • Stefano Dellavigna & Ruben Durante & Eliana La Ferrara & Brian Knight, 2014. "Market-Based Lobbying: Evidence from Advertising Spending in Italy," Post-Print hal-03574187, HAL.
  • Stefano DellaVigna & Ruben Durante & Brian Knight & Eliana La Ferrara, 2013. "Market-based Lobbying: Evidence from Advertising Spending in Italy," Working Papers 505, IGIER (Innocenzo Gasparini Institute for Economic Research), Bocconi University.
  • La Ferrara, Eliana & DellaVigna, Stefano & Kinght, Brian, 2014. "Market-based Lobbying: Evidence from Advertising Spending in Italy," CEPR Discussion Papers 9813, C.E.P.R. Discussion Papers.
• Baler BİLGİN & Kunter GÜNAŞTI, 2013. "Özellikler Arası Korelasyon Yönü ve Eksik Özellik Değeri Çıkarımlarına: Pozitif Korelasyonun Çıkarımlara Olumlu Etkisi," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 28(323), pages 33-54.
• Gülden ASUGMAN & Hayat KABASAKAL, 2013. "E-commerce Adoption in Financial Services and Textile Manufacturing Sectors," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 28(325), pages 61-84.
• Berna TARI KASNAKOĞLU, 2013. "Tüketicilerin Risk Azaltma Stratejileri," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 28(326), pages 9-40.
• Zekeriya Eren KOÇYİĞİT & Yonca ASLANBAY & Beril DURMUŞ, 2013. "Critical role of relationship for unfamiliar banking products," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 28(327), pages 105-122.
• Destan KANDEMİR & S. Sinem ATAKAN & Ceren DEMİRCİ, 2013. "İlgilenim Kavramı ve Türkçe İlgilenim Ölçeklerinin Değerlendirilmesi:Tüketici İlgilenimi, Sürekli İlgilenim ve Satın Alma Kararı İlgilenimi," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 28(331), pages 57-88.
• Roger Marshall & David Bibby & Na WoonBong, 2013. "Making Sense of Complex Marketing Decision Systems: Decision System Analysis," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 12(2), pages 121-130, December.
• Scott K. Shriver & Harikesh S. Nair & Reto Hofstetter, 2013. "Social Ties and User-Generated Content: Evidence from an Online Social Network," Management Science, INFORMS, vol. 59(6), pages 1425-1443, June.
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• Sérgio Moro & Paulo Cortez & Raul M. S. Laureano, 2013. "A data mining approach for bank telemarketing using the rminer package and r tool," Working Papers Series 2 13-06, ISCTE-IUL, Business Research Unit (BRU-IUL).
• Antonio Filippin, 2013. "The Effect of .99 Price Endings on Consumer Demand: An Example of Confounding Factors Surviving in Field Experiments," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, vol. 9(2), pages 211-229, July.
• M. Schoonmaker & E. Carayannis & P. Rau, 2013. "The role of marketing activities in the fuzzy front end of innovation: a study of the biotech industry," The Journal of Technology Transfer, Springer, vol. 38(6), pages 850-872, December.
• Juan Nicolau & María Santa-María, 2013. "Celebrity endorsers' performance on the “ground” and on the “floor”," Marketing Letters, Springer, vol. 24(2), pages 143-149, June.
• Sridhar Narayanan, 2013. "Bayesian estimation of discrete games of complete information," Quantitative Marketing and Economics (QME), Springer, vol. 11(1), pages 39-81, March.
• Sumon Datta & K. Sudhir, 2013. "Does reducing spatial differentiation increase product differentiation? Effects of zoning on retail entry and format variety," Quantitative Marketing and Economics (QME), Springer, vol. 11(1), pages 83-116, March.
• Sridhar Narayanan, 2013. "Bayesian estimation of discrete games of complete information," Quantitative Marketing and Economics (QME), Springer, vol. 11(1), pages 39-81, March.
• Sumon Datta & K. Sudhir, 2013. "Does reducing spatial differentiation increase product differentiation? Effects of zoning on retail entry and format variety," Quantitative Marketing and Economics (QME), Springer, vol. 11(1), pages 83-116, March.
• Ching-I Huang, 2013. "Intra-household effects on demand for telephone service: Empirical evidence," Quantitative Marketing and Economics (QME), Springer, vol. 11(2), pages 231-261, June.
  • Ching-I Huang, 2013. "Intra-household effects on demand for telephone service: Empirical evidence," Quantitative Marketing and Economics (QME), Springer, vol. 11(2), pages 231-261, June.
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• Brian Mittendorf & Jiwoong Shin & Dae-Hee Yoon, 2013. "Manufacturer marketing initiatives and retailer information sharing," Quantitative Marketing and Economics (QME), Springer, vol. 11(2), pages 263-287, June.
• Ching-I Huang, 2013. "Intra-household effects on demand for telephone service: Empirical evidence," Quantitative Marketing and Economics (QME), Springer, vol. 11(2), pages 231-261, June.
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  • Huang, Ching-I, 2008. "Intra-Household Effects on Demand for Telephone Service: Empirical Evidence," MPRA Paper 6813, University Library of Munich, Germany.
• Brian Mittendorf & Jiwoong Shin & Dae-Hee Yoon, 2013. "Manufacturer marketing initiatives and retailer information sharing," Quantitative Marketing and Economics (QME), Springer, vol. 11(2), pages 263-287, June.
• Sudhir Voleti & Pulak Ghosh, 2013. "A robust approach to measure latent, time-varying equity in hierarchical branding structures," Quantitative Marketing and Economics (QME), Springer, vol. 11(3), pages 289-319, September.
• Subramanian Balachander & Bikram Ghosh, 2013. "Bayesian estimation of a simultaneous probit model using error augmentation: An application to multi-buying and churning behavior," Quantitative Marketing and Economics (QME), Springer, vol. 11(4), pages 437-458, December.
• Ying Yang & Niladri B. Syam & James D. Hess, 2013. "Thrill of victory and agony of defeat: Emotional rewards and sales force compensation," Quantitative Marketing and Economics (QME), Springer, vol. 11(4), pages 379-402, December.
• Ying Yang & Niladri Syam & James Hess, 2013. "Thrill of victory and agony of defeat: Emotional rewards and sales force compensation," Quantitative Marketing and Economics (QME), Springer, vol. 11(4), pages 379-402, December.
• Subramanian Balachander & Bikram Ghosh, 2013. "Bayesian estimation of a simultaneous probit model using error augmentation: An application to multi-buying and churning behavior," Quantitative Marketing and Economics (QME), Springer, vol. 11(4), pages 437-458, December.
• Irina Nicolau, 2013. "The Evolution of the Marketing Concept," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(3), pages 154-156, September.
• Cristina Athu & Alexandra Moraru, 2013. "The English Noun - Loans Gender Adjustment to the Romanian Morphological System," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(3), pages 157-159, September.
• Mirela Catalina (Vint) Turkes, 2013. "Current Characteristics of the Romanian Banking Market," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(4), pages 145-149, December.
• Constantin Alexandru Stanica & Mirela Catalina (Vint) Turkes, 2013. "Customer Loyalty and Retention - New Trend on the Traditional/Virtual Market," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(4), pages 231-234, December.
• Jana Gálová, 2013. "Opportunities for Doing Business with Countries Neighbouring V4 – The Case of Ukraine," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 1(1), pages 77-90.
• Santosh Kumar, 2013. "Identifying the Impact of Individual Differences on the Basis of Affect Intensity Measure on Consumers Response to Advertising Appeals," KASBIT MS Thesis Series, Khadim Ali Shah Bukhari Institute of Technology (KASBIT).
• Alexei Parakhonyak & Nick Vikander, 2019. "Optimal Sales Schemes for Network Goods," Management Science, INFORMS, vol. 65(2), pages 819-841, February.
  • Alexei Parakhonyak & Nick Vikander, 2013. "Optimal sales schemes for network goods," HSE Working papers WP BRP 41/EC/2013, National Research University Higher School of Economics.
  • Alexei Parakhonyak & Nick Vikander, 2013. "Optimal Sales Schemes for Network Goods," Discussion Papers 13-11, University of Copenhagen. Department of Economics.
• Enver Kutllovci, Ph.D & Venet Shala, Ph.D, 2013. "The role of strategic management on small business growth in Kosova," International Journal of Business and Social Research, LAR Center Press, vol. 3(4), pages 87-92, April.
• Nusa Petek & Maja Konecnik Ruzzier, 2013. "Brand Identity Development and the Role of Marketing Communications: Brand Experts’ View," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 11(1 (Spring), pages 61-78.
• Christo A. Bisschoff & Hendrik P. Van Staaden & Amareza Buys, 2013. "The Effectiveness of Dual Branding in the Agricultural Sector," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 11(1 (Spring), pages 79-110.
• Iveta Korobaničová, 2013. "Marketing in Small and Medium Enterprises - A case study in Slovakia," Eszak-magyarorszagi Strategiai Fuzetek, Faculty of Economics, University of Miskolc, vol. 10(2), pages 82-89.
• Noémi Hajdú, 2013. "Strategic and Operative Marketing Controlling," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 9(01), pages 23-30.
• Enver Kutllovci, Ph.D & Venet Shala, Ph.D, 2013. "The role of strategic management on small business growth in Kosova," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 3(4), pages 87-92, April.
• Serkova, E., 2013. "Brand Of Educational Institution As A Factor Of Competitiveness," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, March.
• Fedorovih P., 2013. "Guerrilla Marketing As The Basis Of The Modern Advertising Compaign," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, March.
• Khatskelevich, A. & Tyakina, L., 2013. "Optimization By Reducing Its Assortment Categories," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, March.
• Chesnokova, M. & Kirillovskaya A., 2013. "Modern Marketing Tools In The New Economy: Experiential Marketing," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, March.
• Bulina, A., 2013. "Effects Of Adverse Selection On The Market Of Cultural Valuables," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, March.
• Kiryushkin, A., 2013. "Mechanism Of Marketing Activity Low Consulting Organization," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, March.
• Mokhnatkina, V. & Starikova, E., 2013. "Modern Tendences In The Methods Of Marketing Research Application," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, March.
• Myrzina, M. & Melekhina, A., 2013. "Product Promotion Improvement," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, March.
• Novikova, K. & Nekrasova, E., 2013. "Crm-Conseption As The Basis For A Bank’S Customer-Oriented Strategy," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, March.
• Kerzina, E. & Farahutdinova, L., 2013. "Business environment and Russian Small Business," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, July.
• Kirillov, A. & Kuznetcova, E. & Martirosian, M., 2013. "JSC “ALFA-BANK” marketing policy. problems and perspectives," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, July.
• Prokopiev, I. & Timofeeva, O., 2013. "Russian agro industrial enterprises competitiveness in the modern economy," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, July.
• Prokopiev, I. & Yasireva, E., 2013. "Food market modern tendencies," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, July.
• Chesnokova, M., 2013. "An Enterprise Competitive Strategy Definition On The Example Ofjsc “Confectory Enterprise “Permskaya," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, July.
• Bonchukova, D. & Starobinskaya, N., 2013. "Strategic marketing and competitiveness of high school," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, July.
• Bulina, A., 2013. "Information asymmetry on markets of cultural goods," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, July.
• Goldyrev, E. & Kuznetcova, E., 2013. "Innovative client-oriented technology of «Savings bank of Russia»," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, July.
• Diakonidze, M. & Pyankov, V., 2013. "Product Promotion Improvement," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, July.
• Novikova, K. & Kerzina, E. & Nekrasova, D., 2013. "The GEMBA-management role in bank culture," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, July.
• Kel'bakh, E. & Kocharyan, A., 2013. "Marketing research of the competitive strategies of the main product retail networks of Perm," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Bonchukova, D. & Starobinskaya, N., 2013. "Marketing of high school: challenges and evaluation of problems," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Chesnokova, M., 2013. "New marketing techniques: creative advertising," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Efimova, D., 2013. "Defining the range of rates to control the size of revenues," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Kirushkin, A. A., 2013. "Experimental verification of the control mechanism of marketing activities of small consulting organization," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Medvedeva, E. & Blyumina, A. & Piskunov, V., 2013. "Research of preferences of consumers of household filters for water purification by the fokus-grupp method," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Valeria De Bonis & Alessandro Gandolfo, 2013. "The Italian Model of Gambling Taxation: Fiscal Policy Guidelines for the «Sustainable Development» of an Important and Controversial Market," Economia dei Servizi, Società editrice il Mulino, issue 3, pages 239-258.
  • Alessandro Gandolfo & Valeria De Bonis, 2013. "The Italian model of gambling taxation: fiscal policy guidelines for the "sustainable development" of an important and controversial market," Discussion Papers 2013/173, Dipartimento di Economia e Management (DEM), University of Pisa, Pisa, Italy.
• Brett Danaher & Michael D. Smith & Rahul Telang, 2014. "Piracy and Copyright Enforcement Mechanisms," Innovation Policy and the Economy, University of Chicago Press, vol. 14(1), pages 25-61.
  • Brett Danaher & Michael D. Smith & Rahul Telang, 2013. "Piracy and Copyright Enforcement Mechanisms," NBER Chapters, in: Innovation Policy and the Economy, Volume 14, pages 25-61, National Bureau of Economic Research, Inc.
  • Brett Danaher & Michael D. Smith & Rahul Telang, 2013. "Piracy and Copyright Enforcement Mechanisms," NBER Working Papers 19150, National Bureau of Economic Research, Inc.
• Mano, Yukichi & Akoten, John & Yoshino, Yutaka & Sonobe, Tetsushi, 2014. "Teaching KAIZEN to small business owners: An experiment in a metalworking cluster in Nairobi," Journal of the Japanese and International Economies, Elsevier, vol. 33(C), pages 25-42.
  • Yukichi Mano & John Akoten & Yutaka Yoshino & Tetsushi Sonobe, 2013. "Teaching KAIZEN to Small Business Owners: An Experiment in a Metalworking Cluster in Nairobi," NBER Chapters, in: Experiments for Development: Achievements and New Directions, National Bureau of Economic Research, Inc.
  • Yukichi Mano & John Akoten & Yutaka Yoshino & Tetsushi Sonobe, 2013. "Teaching KAIZEN to Small Business Owners: An Experiment in a Metalworking Cluster in Nairobi," GRIPS Discussion Papers 13-06, National Graduate Institute for Policy Studies.
• Pedro Bordalo & Nicola Gennaioli & Andrei Shleifer, 2016. "Competition for Attention," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 83(2), pages 481-513.
  • Pedro Bordalo & Nicola Gennaioli & Andrei Shleifer, "undated". "Competition for Attention," Working Paper 312541, Harvard University OpenScholar.
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  • Pedro Bordalo & Nicola Gennaioli & Andrei Shleifer, 2013. "Competition for Attention," Working Paper 76811, Harvard University OpenScholar.
• Brett Danaher & Michael D. Smith & Rahul Telang, 2014. "Piracy and Copyright Enforcement Mechanisms," Innovation Policy and the Economy, University of Chicago Press, vol. 14(1), pages 25-61.
  • Brett Danaher & Michael D. Smith & Rahul Telang, 2013. "Piracy and Copyright Enforcement Mechanisms," NBER Chapters, in: Innovation Policy and the Economy, Volume 14, pages 25-61, National Bureau of Economic Research, Inc.
  • Brett Danaher & Michael D. Smith & Rahul Telang, 2013. "Piracy and Copyright Enforcement Mechanisms," NBER Working Papers 19150, National Bureau of Economic Research, Inc.
• Yi Qian & Hui Xie, 2013. "Drive More Effective Data-Based Innovations: Enhancing the Utility of Secure Databases," NBER Working Papers 19586, National Bureau of Economic Research, Inc.
• Zsolt Katona, 2013. "Competing for Influencers in a Social Network," Working Papers 13-06, NET Institute.
• Mano, Yukichi & Akoten, John & Yoshino, Yutaka & Sonobe, Tetsushi, 2014. "Teaching KAIZEN to small business owners: An experiment in a metalworking cluster in Nairobi," Journal of the Japanese and International Economies, Elsevier, vol. 33(C), pages 25-42.
  • Yukichi Mano & John Akoten & Yutaka Yoshino & Tetsushi Sonobe, 2013. "Teaching KAIZEN to Small Business Owners: An Experiment in a Metalworking Cluster in Nairobi," NBER Chapters, in: Experiments for Development: Achievements and New Directions, National Bureau of Economic Research, Inc.
  • Yukichi Mano & John Akoten & Yutaka Yoshino & Tetsushi Sonobe, 2013. "Teaching KAIZEN to Small Business Owners: An Experiment in a Metalworking Cluster in Nairobi," GRIPS Discussion Papers 13-06, National Graduate Institute for Policy Studies.
• I. Kotliarov., 2013. "How Can Farmers Get Access to Customers?," VOPROSY ECONOMIKI, N.P. Redaktsiya zhurnala "Voprosy Economiki", vol. 3.
• Mirela-Cristina Voicu, 2013. "Characteristics Of The Consumer Preferences Research Process," Global Economic Observer, "Nicolae Titulescu" University of Bucharest, Faculty of Economic Sciences;Institute for World Economy of the Romanian Academy, vol. 1(1), pages 126-134, May.
• Michael P. Keane & Nada Wasi, 2013. "The Structure of Consumer Taste Heterogeneity in Revealed vs. Stated Preference Data," Economics Papers 2013-W10, Economics Group, Nuffield College, University of Oxford.
• Krasimir Marinov, 2013. "Measuring Results of New Product Development," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 106-117, September.
• Galina Mladenova, 2013. "Marketing Strategies of Companies in Bulgaria in Times of Economic Crisis," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 13-23, September.
• Todor Krastevich, 2013. "Predicting Consumer Choices Through Analysis of Interactions in Social Networks," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 24-40, September.
• Vesselin Blagoev & Michael Minkov, 2013. "Should we take into account national culture as we develop our marketing product policy?," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 5-12, September.
• Tatyana Netseva-Porcheva, 2013. "Application of the Price Discrimination in Marketing," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 51-63, September.
• Pencho Ivanov, 2013. "Marketing as Management Concept," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 64-73, September.
• Nikolay Vankov, 2013. "The strategic dimensions of Political Marketing," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 74-80, September.
• Roman Cristina Teodora & Vasilache Silviu, 2013. "Factors And Reasons That Can Make Users To Increase The Usage Of Smartphone Services," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1625-1634, July.
• Bente Florina, 2013. "The Public Servants Perceptions Regarding Communication Within Local Public Administration," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1713-1722, July.
• Herțanu Andreea & Axenia Bianca Boitor, 2013. "The Impact Of Marketing Experiments On The Relationship Between Software Producers And Their Retailers," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1723-1732, July.
• Gordan Camelia & Pop Marius Dorel, 2013. "Incorporating Market Orientation In Higher Education Institutions," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1743-1752, July.
• Gurau Calin, 2013. "Factors Influencing Customers' Behaviour Towards Trusted Service Providers: An Investigation Of Four Service Settings," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1753-1764, July.
• Jurca Maria Alina & Plăiaș Ioan, 2013. "Schema Congruity - A Basis For Evaluating Ambient Advertising Effectiveness," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1765-1774, July.
• Maxim Alexandru, 2013. "Methodological Considerations Regarding The Segmentation Of Household Energy Consumers," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1775-1785, July.
• Namolosu Simona Mihaela, 2013. "Segmentation Of Sme Portfolio In Banking System," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1786-1796, July.
• OLAHUT Meda Roxana & PLAIAS Ioan, 2013. "The Effects Of Ambient Scent On Consumer Behavior: A Review Of The Literature," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1797-1806, July.
• Pop Nicolae Alexandru & Draghescu Florin & Rosca Vlad, 2013. "Global Competition And Romania'S National Competitive Advantage," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1807-1814, July.
• Săniuţă Adina & Roman Mihaela & Petrişoaia Carmen & Pop Nicolae Al., 2013. "Innovation, Customer Attachment Source In Retail Services Empirical Research In Diy Retail," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1815-1826, July.
• VEGHES Calin & ORZAN Mihai & ACATRINEI Carmen & DUGULAN Diana, 2013. "Private Information Revealed By Romanian Facebook Users - An Exploratory Assessment," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1827-1834, July.
• Vierasu Timotei, 2013. "How Much Can We Trust Public Opinion Polls?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1835-1844, July.
• Drule Alexandra-Maria & Chiº Alexandru & Dunca Adina-Georgeta, 2013. "Exploratory Research Regarding Romanians’ Perception About The Regional Brand “Maramureª”," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 776-785, July.
• Lacurezeanu Ramona & Stanca Liana & Chis Alexandru, 2013. "Approaches To Analyze The Quality Of Romanian Tourism Web Sites," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 786-796, July.
• Ravar Anamaria Sidonia & Mahika Cristina, 2013. "What Motivates Cultural Tourists? An Analysis Of Bucharest Inhabitants’ Motivation To Visit The Centre Region," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 825-834, July.
• Bente Corneliu, 2013. "Service Quality: A Case Study Of Banca Romaneasca," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 421-429, December.
• Bente Corneliu, 2013. "The Quality Of Banking Services - A Basic Premise Of A Bank Sustainability," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 430-439, December.
• Neamtu Florentina, 2013. "The Need Of Rethinking The Public Administration System In The Context Of The Growing Power Of The Civil Society," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 587-594, December.
• Neamtu Florentina, 2013. "Stakeholders, The Determinant Factors In Development And Operationalization Of E-Governance In Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 595-604, December.
• Gordan Camelia & Pop Marius Dorel, 2013. "Mission Statements In Higher Education: Context Analysis And Research Agenda," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 653-663, December.
• Liliana Adela Zima, 2013. "Marketing Requirements For Develop A Brand In Automotive Industry," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 664-671, December.
• Mone Sorina-Diana & Pop Marius-Dorel & Racolta-Paina Nicoleta-Dorina, 2013. "Marketing Performance In Romanian Small And Medium-Sized Enterprises - A Qualitative Study," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 672-680, December.
• Oana Maria Secara & Dinu Vlad Sasu, 2013. "The Impact Of Globalization In The Industry Of Cosmetics," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 681-691, December.
• Branimir Dukic & Jelena Stanisic & Nenad Stanisic, 2013. "Crm As A Key To Business Success Of E-Commerce," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 9, pages 139-152.
• Mane Medic & Mladen Pancic & Sasa Ilic, 2013. "Quality Management In The Function Of Public Transport," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 9, pages 273-284.
• Erik Ruzic & Sanja Dolenec, 2013. "Internal Marketing Philosophy: The Case Of The Croatian Banks," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 9, pages 527-538.
• Thomas Cleff & Silvia Dörr & Andrew Vicknair & Nadine Walter, 2013. "Brand Experience – How It Relates To Brand Personality, Consumer Satisfaction And Consumer Loyalty. An Empirical Analysis Of The Adidas Brand," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 9, pages 731-754.
• Miroslav Skoro, 2013. "The Role Of Marketing In The Evolution Of The Music Industry," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 9, pages 781-790.
• Martina Bris Alic & Alen Alic & Josip Zuparic, 2013. "Advertising Within The Branding Process Of The Croatian Wood Industry," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 9, pages 93-104.
• Stanciu Anca Cristina & Constandache Mihaela & Racoceanu Cristina, 2013. "The Importance of Commercial Services in the Trade Activity," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1003-1008, May.
• Sudacevschi Mihaela, 2013. "Issues of Marketing Strategies in the Banking Industry," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1018-1022, May.
• Dinculescu Elena – Silvia & Antonescu Mirela Eugeni, 2013. "The CRM a Solution for the Banks Management," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 304-307, May.
• Asandei Mihaela & Gangone Andreea-Daniela, 2013. "The Hypermarket – A Solution to Develop the Romanian Retail," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 690-695, May.
• Balabanits Anzhelika & Minakova Iryna, 2013. "Improvement of the Marketing Interaction based on Information Technologies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 696-701, May.
• Ciceo Andreea & Ionescu Andreea, 2013. "A Critical Review of Service Quality," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 736-740, May.
• Ciorasteanu Gianina & Mihailescu Mariana, 2013. "Online Marketing for Small Strategic Thinking Farmers in Organic Farming," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 752-756, May.
• Dinu Gabriel, 2013. "Models of Voter Behavior," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 768-771, May.
• Ioan Corina AnaMaria & Luca Florin Alexandru & Sasu Constantin, 2013. "Social Networks – Challenge and Oportunity in the Development of Personal Brand Marketing Strategies in the Virtual Environment," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 800-805, May.
• Ionescu Andreea & Ciceo Andreea Teodora, 2013. "Particularities of the Marketing Communication Strategy through Social Media," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 806-809, May.
• Isachi Silvia Elena & Chi?iga Georgiana, 2013. "The Importance of Marketing Activities during the Economic Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 820-824, May.
• Luca Florin Alexandru & Ioan Corina AnaMaria & Sasu Constantin, 2013. "Implementation and Development of the ”Employer Branding Management” Concept on the Romanian Labor Market in the Current Economic and Social Context," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 848-854, May.
• Morozan Cristian & Enache Elena, 2013. "Brand Communication For Youth," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 874-879, May.
• Morozan Cristian & Enache Elena, 2013. "Online Performance Through the Affiliate Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 880-884, May.
• Muhcina Silvia & Moraru Andreea – Daniela & Fronea Ciprian Mihail, 2013. "Image and Identity in the Academic Field," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 885-888, May.
• Olteanu Laura, 2013. "Dynamics of Tourist Accommodation Possibilities in Romania Under the Impact of Economic Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 923-928, May.
• Olteanu Laura, 2013. "Consumer Preferences for Products and Tourism Services in Romania Between 2008-2011," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 929-934, May.
• Oncioiu Ionica, 2013. "An Empirical Study of Consumer Behavior in the Cuban Mobile Phone Market," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 935-940, May.
• Sãlãgean Liana – Ramona, 2013. "Marketing Policies, Promotion and Communication on Pharmaceutical Market in Romania and European Union," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 984-988, May.
• Slavova Milanka, 2013. "Integrating Internal Branding in Marketing Strategy," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 989-998, May.
• Balaceanu Valeria Arina & Sisea Dana - Gabriela, 2013. "Directions and Ways of Improving the Quality Assurance System Banking in RomaniaAbstract:Increasing the competitiveness of organizations by promoting quality, is a specific and constant concern of the," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 365-369, May.
• Platon Otilia-Elena, 2013. "The Role of Social Media Marketing in Strengthening the Brand ImageAbstract:The presence of companies on Social Media has become a widespread phenomenon, both globally and also in our country. By usin," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 466-470, May.
• Amparo Baviera-Puig & Juan Buitrago-Vera & José Enrique Rodríguez-Barrio, 2013. "Un modelo de geomarketing para la localización de supermercados: diseño y aplicación práctica," DOCFRADIS Working Papers 1301, Catedra Fundación Ramón Areces de Distribución Comercial, revised Mar 2013.
• Jana Prodanova & Sonia San Martín Gutiérrez, 2013. "Todos los compradores Online de billetes de transporte no son iguales," DOCFRADIS Working Papers 1302, Catedra Fundación Ramón Areces de Distribución Comercial, revised Mar 2013.
• F. Javier de la Ballina Ballina & Rodolfo Vázquez Casielles, 2013. "Regulación de horarios comerciales, aumento de grandes formatos de distribución e implicaciones económicas: evidencias en el sector de la Distribución Comercial española," DOCFRADIS Working Papers 1303, Catedra Fundación Ramón Areces de Distribución Comercial, revised Mar 2013.
• Santiago González Hernando & Víctor Iglesias Argüelles & Celina González Mieres, 2013. "¿Cómo afectan las prescripciones de terceras partes a las evaluaciones del consumidor y a la prima de precio del producto?," DOCFRADIS Working Papers 1304, Catedra Fundación Ramón Areces de Distribución Comercial, revised Dec 2013.
• Gemma García Ferrer & Carmen García García, 2013. "Construcción y validación inicial de una escala para medir la personalidad de los establecimientos comerciales," DOCFRADIS Working Papers 1305, Catedra Fundación Ramón Areces de Distribución Comercial, revised Mar 2013.
• María del Carmen Alarcón del Amo & Andrés Cúneo Zúñiga & Pilar López Belbeze, 2013. "Compra de marcas de distribuidor y estilos de vida: una segmentación latente de los consumidores," DOCFRADIS Working Papers 1307, Catedra Fundación Ramón Areces de Distribución Comercial, revised Dec 2013.
• D. T. Vergura, 2013. "Recreational Gamblers’ Perspective Of Gambling: An Exploratory Study," Economics Department Working Papers 2013-MK01, Department of Economics, Parma University (Italy).
• D. T. Vergura, 2013. "Credenze: I Dadi Truccati Del Gioco D’Azzardo," Economics Department Working Papers 2013-MK02, Department of Economics, Parma University (Italy).
• D. T. Vergura & S. Latusi, 2013. "La Mobilità Del Consumatore Tra Formati Distributivi Nel Settore Dell’Abbigliamento: Un’Indagine Empirica," Economics Department Working Papers 2013-MK03, Department of Economics, Parma University (Italy).
• Paula Bajdor, 2013. "Cause Related Marketing As One Of The Sustainable Marketing’S Dimensions – The Essence And Practical Examples," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 7(1), pages 89-100, June.
• Piotr Cyrek, 2013. "Scale And Scope Of Cooperation Between Food Retailers And Their Economic Condition," Oeconomia Copernicana, Institute of Economic Research, vol. 4(1), pages 131-145, March.
• Andreea Botoș & Nicolae Teodorescu & Ion Pârgaru & Aurelia-Felicia Stăncioiu & Anamaria-Cătălina Radu, 2013. "Souvenirs - Factor Influencing the Tourism Activity. Case Study: Opinions of Young People on Souvenirs," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 13(1), pages 15-34.
• Valeria De Bonis & Alessandro Gandolfo, 2013. "The Italian Model of Gambling Taxation: Fiscal Policy Guidelines for the «Sustainable Development» of an Important and Controversial Market," Economia dei Servizi, Società editrice il Mulino, issue 3, pages 239-258.
  • Alessandro Gandolfo & Valeria De Bonis, 2013. "The Italian model of gambling taxation: fiscal policy guidelines for the "sustainable development" of an important and controversial market," Discussion Papers 2013/173, Dipartimento di Economia e Management (DEM), University of Pisa, Pisa, Italy.
• Gabriella Lovász, 2013. "Externalities in Connection with a Community Garden," Proceedings of FIKUSZ '13, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '13, pages 123-132, Óbuda University, Keleti Faculty of Business and Management.
• Gergely Krisztián Horváth, 2013. "Information Security Management for SMEs:Implementating and Operating a Business Continuity Management System (BCMS) Using PDCA Cycle," Proceedings of FIKUSZ '13, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '13, pages 133-141, Óbuda University, Keleti Faculty of Business and Management.
• Gábor Fazekas, 2013. "The Relationship between the Maritime Transport and the Chinese FDI," Proceedings of FIKUSZ '13, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '13, pages 19-32, Óbuda University, Keleti Faculty of Business and Management.
• Katalin Kovács, 2013. "Organizational Innovation through Living Labs for Optimizing the Energy Usage of Blocks of Flats," Proceedings of FIKUSZ '13, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '13, pages 33-44, Óbuda University, Keleti Faculty of Business and Management.
• Péter Németh & Eszter Jakopánecz & Mária Törõcsik, 2013. "Gender Attitudes about Traditional and Renewable Energy Resources," Proceedings of FIKUSZ '13, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '13, pages 45-54, Óbuda University, Keleti Faculty of Business and Management.
• Yulia Platonova, 2013. "Is the Concept of Sustainable Development a Contemporary Ideology?," Proceedings of FIKUSZ '13, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '13, pages 55-66, Óbuda University, Keleti Faculty of Business and Management.
• Alex Pasquini & Emidio Galie, 2013. "COBIT 5 and the Process Capability Model. Improvements Provided for IT Governance Process," Proceedings of FIKUSZ '13, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '13, pages 67-76, Óbuda University, Keleti Faculty of Business and Management.
• Ildikó Marosi, 2013. "Innovation Goals and Practices among Hungarian Small and Medium Enterprises," Proceedings of FIKUSZ '13, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '13, pages 7-18, Óbuda University, Keleti Faculty of Business and Management.
• Attila Kovács, 2013. "New Ways for Companies to Develop Effective Lobbying Strategies in the European Parliament A case study in the field of the Common Agricultural Policy," Proceedings of FIKUSZ '13, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '13, pages 77-96, Óbuda University, Keleti Faculty of Business and Management.
• Viktória Szoboszlai, 2013. "Current Shifts in Corporate Learning Meet'Enabler Competencies'," Proceedings of FIKUSZ '13, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '13, pages 97-108, Óbuda University, Keleti Faculty of Business and Management.
• Tatiana M. C. Monteiro & Maria do Rosário A. Moreira & Paulo S. A. Sousa, 2013. "Relationship between Firm Size and Export Performance: An Exploratory Analysis," Economics and Management Research Projects: An International Journal, Open Access International Journals, vol. 3(1), pages 9-23, December.
• Meena Rambocas & João Gama, 2013. "Marketing Research: The Role Of Sentiment Analysis," FEP Working Papers 489, Universidade do Porto, Faculdade de Economia do Porto.
• Bercea, Monica Diana, 2013. "Quantitative versus qualitative in neuromarketing research," MPRA Paper 44134, University Library of Munich, Germany.
• Pinghan Liang, 2013. "Exit and Voice: A Game-theoretic Analysis of Customer Complaint Management," Pacific Economic Review, Wiley Blackwell, vol. 18(2), pages 177-207, May.
  • Liang, Pinghan, 2013. "Exit and voice: a game-theoretic analysis of customer complaint management," MPRA Paper 45268, University Library of Munich, Germany.
• Abdur Raheem, Syed & Akber, Fahad & Hashmi, Umair, 2013. "Aspects and Importance of Digital Media in Pakistan," MPRA Paper 46435, University Library of Munich, Germany.
• Cai, Jing & Song, Changcheng, 2013. "Do Hypothetical Experiences Affect Real Financial Decisions? Evidence from Insurance Take-up," MPRA Paper 46862, University Library of Munich, Germany.
• Singh, K.M. & Singh, R.K.P. & Jha, A.K. & Kumar, Abhay & Kumar, Anjani & Meena, M.S., 2013. "Feed and Fodder Value Chains in Bihar: Some Empirical Evidences," MPRA Paper 48651, University Library of Munich, Germany, revised 27 Jul 2013.
• Young, Andrew T. & Levy, Daniel, 2014. "Explicit Evidence of an Implicit Contract," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 30(4), pages 804-832.
  • Andrew T. Young & Daniel Levy, 2014. "Explicit Evidence of an Implicit Contract," The Journal of Law, Economics, and Organization, Oxford University Press, vol. 30(4), pages 804-832.
  • Andrew Young & Daniel Levy, 2005. "Explicit Evidence on an Implicit Contract," Macroeconomics 0506008, University Library of Munich, Germany, revised 24 Jan 2006.
  • Young, Andrew & Levy, Daniel, 2013. "Explicit Evidence of an Implicit Contract," MPRA Paper 49174, University Library of Munich, Germany.
  • Andrew T. Young & Daniel Levy, 2013. "Explicit Evidence of an Implicit Contract," Working Paper series 49_13, Rimini Centre for Economic Analysis.
  • Andrew T. Young & Daniel Levy, 2013. "Explicit Evidence of an Implicit Contract," Working Papers 001-13, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Andrew T. Young & Daniel Levy, 2013. "Explicit Evidence of an Implicit Contract," Working Papers 2013-06, Bar-Ilan University, Department of Economics.
  • Andrew T. Young & Daniel Levy, 2005. "Explicit Evidence on an Implicit Contract," Working Papers 2005-04, Bar-Ilan University, Department of Economics.
  • Young, Andrew & Levy, Daniel, 2006. "Explicit Evidence on an Implicit Contract," MPRA Paper 926, University Library of Munich, Germany.
  • Andrew T. Young & Daniel Levy, 2011. "Explicit Evidence on an Implicit Contract," Working Papers 2011-17, Bar-Ilan University, Department of Economics.
  • Andrew T Young & Daniel Levy, 2014. "Explicit Evidence of an Implicit Contract," Post-Print hal-02387739, HAL.
• Levy, Daniel, 2013. "Discussion of "Local News Online: Aggregators, Geo-Targeting and the Market for Local News" by George, L. and C. Hogendorn," MPRA Paper 50584, University Library of Munich, Germany.
• Oliveira, Eduardo, 2013. "The digital complexity in destination branding: the case of Portugal as tourism destination," MPRA Paper 52680, University Library of Munich, Germany, revised 03 Jan 2014.
• Omar, Emi Normalina & Jaafar, Harlina Suzana & Osman, Muhamad Rahimi & Nasruddin, Faisol, 2013. "Halalan Toyyiban Supply Chain The New Insights in Sustainable Supply Chain Management," MPRA Paper 52756, University Library of Munich, Germany, revised 2013.
• Bonev, Pavlin, 2013. "Бизнес Моделиране В Електронната Търговия [E-Commerce Business Modeling]," MPRA Paper 52916, University Library of Munich, Germany.
• Siddique, Muhammad & Hayat, Khizer & Akbar, Irfan & Cheema, Khaliq Ur Rehman, 2013. "Impediments Of Green Marketing In Pakistan," MPRA Paper 53196, University Library of Munich, Germany.
• Shafiq, Yasir & Shafique, Imran & Din, Muhammad Saadat & Cheema, Khaliq Ur Rehman, 2013. "Impact of Service quality on customer satisfaction: a study of hotel industry of Faisalabad, Pakistan," MPRA Paper 53198, University Library of Munich, Germany.
• Cheema, Khaliq Ur Rehman & Imtiaz, Nasir & Shafiq, Yasir, 2013. "Empirical Study of Consumer Ethics: A Comparative Study of Two Firms of Faisalabad, Pakistan," MPRA Paper 53199, University Library of Munich, Germany.
• Cambell-Kim, Deborah, 2013. "Lighthouse's Strategic Dilemmas," MPRA Paper 53350, University Library of Munich, Germany.
• Hairov, Bari, 2013. "Трансформация Логистического И Маркетингового Подходов [Transformation logistical and marketing approach]," MPRA Paper 59199, University Library of Munich, Germany.
• Raza, Ali & Karim, Emadul & abbas, omair & Sultan, Prof. Dr. Shair & Hasan, Syed Waqarul, 2013. "Effect of Branded Components on Consumer Perception of Quality and Brand Preference," MPRA Paper 75463, University Library of Munich, Germany, revised 07 Dec 2016.
• Jiří Sedláček, 2013. "Price Dispersion on the Internet: Empirical Comparison of Several Commodities from the Czech Republic," Central European Business Review, Prague University of Economics and Business, vol. 2013(1), pages 35-42.
• Ivan Tomek & Václav Stříteský & Radek Tahal, 2013. "Segmentation of Czech Consumers Based on their Attitudes Towards Money," Central European Business Review, Prague University of Economics and Business, vol. 2013(2), pages 19-24.
• Ilya Bolotov, 2013. "Analysis of the Retail Trade and Automotive Industry in the Russian Federation," Central European Business Review, Prague University of Economics and Business, vol. 2013(3), pages 7-14.
• Petr Král, 2013. "Could there be a luxury brand originating from the Czech Republic? The case of Czech watchmaker manufacture Prim 1949," Central European Business Review, Prague University of Economics and Business, vol. 2013(3), pages 15-21.
• Karel Havlíček & Pavla Břečková, 2013. "Significance and Differences of Marketing and Sales Controlling," Central European Business Review, Prague University of Economics and Business, vol. 2013(3), pages 36-42.
• Květa Olšanová, 2013. "Food Marketing to Children - Review of the Issue for Further Exploration," Central European Business Review, Prague University of Economics and Business, vol. 2013(3), pages 43-50.
• Martin Konečný & Daniela Kolouchová, 2013. "The Importance of Brand on B2B Markets: Expert Interviews with Hilti AG Managers," Central European Business Review, Prague University of Economics and Business, vol. 2013(4), pages 24-29.
• Petr Kolář, 2013. "Container Shipping Market Dimensions and Customer Orientation in the Czech Republic," Central European Business Review, Prague University of Economics and Business, vol. 2013(4), pages 50-53.
• Martin Machek, 2013. "Brand Architecture as the Key Element of the Strategic Brand Management," Ekonomika a Management, Prague University of Economics and Business, vol. 2013(1), pages 66-75.

2012

• Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020. "Not all price endings are created equal: Price points and asymmetric price rigidity," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics.
  • Avichai Snir & Daniel Levy & Alex Gotler & Haipeng (Allan) Chen, 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Paper series 69_12, Rimini Centre for Economic Analysis.
  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," Working Papers 001-19 JEL Codes: E31, L1, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Daniel Levy, 2019. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Papers 2019-01, Bar-Ilan University, Department of Economics.
  • Avichai Snir & Daniel Levy & Alex Gotler & Haipeng (Allen) Chen, 2012. "Not All Price Endings are Created Equal: Price Points and Asymmetric Price Rigidity," Emory Economics 1206, Department of Economics, Emory University (Atlanta).
  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," Working Paper series 19-02, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," MPRA Paper 42252, University Library of Munich, Germany.
  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not All Price Endings are Created Equal: Price Points and Asymmetric Price Rigidity," Emory Economics 1901, Department of Economics, Emory University (Atlanta).
  • Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," MPRA Paper 91360, University Library of Munich, Germany.
  • Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2014. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," EconStor Preprints 104540, ZBW - Leibniz Information Centre for Economics.
• L. Tsourgiannis & M. Warren & A. Karasavvoglou & J. Eddison, 2012. "Marketing Strategies for the Primary Sector: An Empirical Study," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 147-178.
• Vincenzina Caputo & Maurizio Canavari & Jr. Rodolfo M. Nayga, 2012. "Valutazione delle preferenze di consumatori campani per un sistema di etichettatura generico sulle "food miles"," Economia agro-alimentare, FrancoAngeli Editore, vol. 14(1), pages 99-115.
• Stefania Chironi & Marzia Ingrassia & Filippo Sgroi, 2012. "Studio di alcuni aspetti della domanda di arance bionde mediante la Cluster Analysis. Il Caso delle arance di Ribera dop e possibili strategie di mercato," Economia agro-alimentare, FrancoAngeli Editore, vol. 14(1), pages 217-233.
• Elena Caniglia & Vera Teresa Foti & Giuseppe Timpanaro, 2012. "Analisi del comportamento del consumatore di acqua minerale in Sicilia," Economia agro-alimentare, FrancoAngeli Editore, vol. 14(2), pages 153-180.
• Filippo Sgroi & Marzia Ingrassia & Riccardo Testa, 2012. "The behaviour of non consumers of organic food: suggestions on marketing strategies to attract new market segments," RIVISTA DI ECONOMIA AGRARIA, FrancoAngeli Editore, vol. 0(3), pages 47-63.
• Gokhan Caliskan, 2012. "Incidence of Guerrilla Marketing Practices in Small and Medium Sized Turkish Exporters," European Journal of Economic and Political Studies, Fatih University, vol. 5(1), pages 23-34.
• Judith MCINTOSH WHITE, 2012. "Sabotaging public engagement with science: Missing scientific principles in newspaper stories about the Wakefield MMR-Autism controversy," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 3-4, pages 79-93.
• Yury N. Egorov, 2012. "Logistics and Marketing in Goods and Services Diversification Strategy," Finansovyj žhurnal — Financial Journal, Financial Research Institute, Moscow 125375, Russia, issue 2, pages 73-80, April.
• Martín Egozcue & Sébastien Massoni & Wing-Keung Wong & Ričardas Zitikis, 2012. "Integration-segregation decisions under general value functions : "Create your own bundle -- choose 1, 2, or all 3 !"," Post-Print halshs-00747008, HAL.
  • Martín Egozcue & Sébastien Massoni & Wing-Keung Wong & Ričardas Zitikis, 2012. "Integration-segregation decisions under general value functions : "Create your own bundle -- choose 1, 2, or all 3 !"," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) halshs-00747008, HAL.
• Elisa Monnot & Fanny Reniou, 2012. "Les suremballages : des emballages superflus pour les consommateurs ?," Post-Print hal-02424259, HAL.
  • Elisa Monnot & Fanny Reniou, 2012. "Les suremballages : des emballages superflus pour les consommateurs ?," Post-Print hal-01123727, HAL.
• Martín Egozcue & Sébastien Massoni & Wing-Keung Wong & Ričardas Zitikis, 2012. "Integration-segregation decisions under general value functions : "Create your own bundle -- choose 1, 2, or all 3 !"," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) halshs-00747008, HAL.
  • Martín Egozcue & Sébastien Massoni & Wing-Keung Wong & Ričardas Zitikis, 2012. "Integration-segregation decisions under general value functions : "Create your own bundle -- choose 1, 2, or all 3 !"," Post-Print halshs-00747008, HAL.
• Béatrice Parguel & Audrey Bonnemaizon & Elisa Monnot & Fabrice Larceneux & Fanny Reniou & Florence Benoît-Moreau, 2012. "Entre permanence et (r)évolution : les finalités sociétales de la recherche française en marketing," Post-Print halshs-00755751, HAL.
• Marco Bertini & Daniel Halbheer & Oded Koenigsberg, 2012. "Self-Serving Behavior in Price-Quality Competition," Working Papers hal-01993405, HAL.
  • Halbheer, Daniel & Bertini, Marco & Koenigsberg, Oded, 2013. "Self-Serving Behavior in Price-Quality Competition," VfS Annual Conference 2013 (Duesseldorf): Competition Policy and Regulation in a Global Economic Order 79842, Verein für Socialpolitik / German Economic Association.
  • Marco Bertini & Daniel Halbheer & Oded Koenigsberg, 2013. "Self-Serving Behavior in Price-Quality Competition," Working Papers 334, University of Zurich, Department of Business Administration (IBW).
• Junge, Martin & Severgnini, Battista & Sørensen, Anders, 2012. "Product-Marketing Innovation, Skills, and Firm Productivity," Working Papers 01-2012, Copenhagen Business School, Department of Economics.
• Kirill Rozhkov, 2012. "Segmentation of inhabitants in place marketing: the case of karelian towns," HSE Working papers WP BRP 02/MAN/2012, National Research University Higher School of Economics.
• DALOTA, Marius Dan, 2012. "Considerations Concerning Implementation Of Knowledge Management In Small And Medium Enterprises," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(1), pages 06-11, May.
• PAPUC, Mihai & SMEDESCU, Ion, 2012. "He Scientific Content Of Management Marketing And Marketing Management," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(1), pages 12-15, May.
• ROSCA, Constantin, 2012. "Laudatio," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(1), pages 16-18, May.
• MOLDOVAN, Mihaela, 2012. "Rethinking The Prevention Innovation In The Hispanic Culture," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(1), pages 25-33, May.
• EDU, Tudor & NEGRICEA, Costel, 2012. "Identifying Marketing Approaches Used In The Romanian Mandatory Car Insurance Market - A Marketing Research -," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(2), pages 29-40, June.
• AVRAM, Emanuela Maria, 2012. "Higher Education Student Choice Influencing Factors," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(2), pages 59-64, June.
• BUDACIA, Andreea, 2012. "Advertising Through Television," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(2), pages 65-70, June.
• SOCA, Diana, 2012. "The Focus Of Companies On Clients A Major Trend In The Current Business Environment," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(2), pages 71-75, June.
• STOICA, Ivona & DUMITRU, Nicoleta Rossela, 2012. "Food Responsibility - A National Challenge. Case Study - Implementation Of A Social Campaign In Bucharest Schools," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(2), pages 83-89, June.
• CODITA, Roxana, 2012. "Multinational Companies And Sustainability Practices Beyond Headquarters Evidence From Foreign Subsidiaries In The Romanian Food And Beverages Industry," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(3), pages 6-26, September.
• BARAGAN, Laura-Georgeta, 2012. "The Buying Behavior Of Organizations," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(3), pages 40-44, September.
• DUMITRU, Nicoleta Rossela & STOICA, Ivona, 2012. "Internal Communication - A Prerequisite For Organizational Effectiveness," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(3), pages 45-50, September.
• BELTRAMO, Riccardo & MARGARITA, Sergio, 2012. "The Scatol8 For Sustainability: An Update On The Remote Sensing System Of Environmental, Landscape And Management Variables," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(4), pages 06-18, September.
• MIRONESCU, Alexandra & STEPIEN, Sebastian, 2012. "Relationship Marketing Communication Case Study: Communication Between Managers And Employees," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(4), pages 33-37, September.
• BUSUIOC, Marian Florin & BUDACIA, Andreea, 2012. "The Quality System Major Key In The Touristic Services," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(4), pages 43-47, September.
• NEAGOE, Cristina, 2012. "Impact Of The Rational Type Factors On Client Satisfaction On The Romanian Insurances Market," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(3), pages 27-33, September.
• Nadja Silberhorn & Lutz Hildebrandt, 2012. "Does umbrella branding really work? Investigating cross-category brand loyalty," SFB 649 Discussion Papers SFB649DP2012-028, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
• Sven Tischer & Lutz Hildebrandt, 2012. "Brand equity – how is it affected by critical incidents and what moderates the effect," SFB 649 Discussion Papers SFB649DP2012-062, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
• Sven Tischer, 2012. "Measuring the impact of critical incidents on brand personality," SFB 649 Discussion Papers SFB649DP2012-064, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
• Hussien Ahmad Al-Tarawneh, 2012. "The Value Added of Public Private Partnership. General Overview," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 2(1), pages 1-10, January.
• Robert D. Green & Farideh A. Farazmand, 2012. "Experiential Learning: The Internship And Live-Case Study Relationship," Business Education and Accreditation, The Institute for Business and Finance Research, vol. 4(1), pages 13-23.
• Abeer A. Mahrous & Wael Kortam, 2012. "Students’ Evaluation For Market Orientation: Evidence From Egyptian Business Schools," Business Education and Accreditation, The Institute for Business and Finance Research, vol. 4(1), pages 87-99.
• Bylon Abeeku Bamfo, 2012. "Consumer Attitude Toward Products Made In Ghana," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 6(1), pages 39-46.
• Perunjodi Naidoo & Prabha Ramseook-Munhurrun, 2012. "The Brand Image Of A Small Island Destination: The Case Of Mauritius," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 6(1), pages 55-64.
• Ghazi A. Al-Weshah & Khalid Al-Zubi, 2012. "E-Business Enablers And Barriers: Empirical Study Of Smes In Jordanian Communication Sector," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 6(3), pages 1-15.
• Manuela del S. Camacho Gómez & Cecilia García-Muñoz Aparicio & María del Carmen Ancona Alcocer, 2012. "Usumacinta Canyon State Park: Social Tourism Alternative," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 6(3), pages 115-126.
• Samar M. Baqer, 2012. "True Green Consumers: An Investigation Of Consumers’ Genuine Willingness To Share Environmental Responsibility," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 6(3), pages 37-48.
• Vanaja Menon Vadakepat & Faisal Al Khateeb, 2012. "Globalizing Rural Markets: Evidence From Handmade Traditional Product Markets," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 6(4), pages 35-43.
• María de la Paz Toldos Romero, 2012. "Dimensions Of Brand Personality In Mexico," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 6(5), pages 35-47.
• Mei-Lien Li & Robert D. Green & Farideh A. Farazmand & Erika Grodzki, 2012. "Customer Loyalty: Influences On Three Types Of Retail Stores’ Shoppers," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 5(1), pages 1-19.
• Somkiat Mansumitrchai & Candy Chiu, 2012. "Adoptation Of Internet Banking In Uae: Factors Underlying Adoption Characteristics," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 5(1), pages 103-115.
• John Hadjimarcou, 2012. "An Investigation Of Informational Versus Emotional Advertising Appeals During Life Transitions," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 5(1), pages 55-65.
• Yingtao Shen & Shenyu Li & Michelle DeMoss, 2012. "The Effect Of Quantitative Electronic Word Of Mouth On Consumer Perceived Product Quality," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 5(2), pages 19-29.
• Jungki Lee, 2012. "Components Of Medical Service Users’ Dissatisfaction: A Perceived Control Perspective," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 5(2), pages 53-63..
• Shilpa Iyanna & Carmela Bosangit & Amrul Asraf Mohd-Any, 2012. "Value Evaluation Of Customer Experience Using Consumer Generated Content," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 5(2), pages 89-102.
• Prabha Ramseook-Munhurrun, 2012. "Perceived Service Quality In Restaurant Services: Evidence From Mauritius," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 5(3), pages 1-14.
• Michael Conyette, 2012. "A Framework Explaining How Consumers Plan And Book Travel Online," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 5(3), pages 57-67.
• Bingqing Yin & Susie Pryor, 2012. "Beauty In The Age Of Marketing," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 3(1), pages 119-132.
• Mohammed Al-Habib, 2012. "Establishing Strategic Sales Organizations In Emerging Markets: The Case Of Saudi Arabia," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 3(2), pages 39-44.
• Zoltan Veres & Laszló Sajtos, 2012. "Project Competence And Perceived Risk, Competencias Y Gestion De Riesgos De Los Actores De Proyectos," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 5(4), pages 51-62.
• Norma Leticia Vizcarra Vizcarra & Virginia Guadalupe Lopez Torres & Dora Rocío Guerrero Munoz, 2012. "Competitive Intelligence In Business In The City Of Tijuana,La Inteligencia Competitiva En Las Empresas De La Ciudad De Tijuana B.C," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 5(5), pages 121-129.
• Khan Shahzad, 2012. "Determinants of Brand Equity and Its Causes & Consequences," Economic Analysis, Institute of Economic Sciences, vol. 45(3-4), pages 60-66.
• de Obesso Grijalvo, Ana María & San Martín Gutiérrez, Sonia & Jiménez Torres, Nadia H., 2012. "El Papel De La Reputación, El Boca-Oreja, La Confianza Y La Incertidumbre En La Contratación De Un Banco / The Role Of Reputation, Word-Of-Mouth, Trust And Uncertainty When Contracting A Bank," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 18(3), pages 190-199.
• Moritz GODEL & Annabel LITCHFIELD & Iris MANTOVANI, 2012. "The Value of Personal Information: Evidence from Empirical Economic studies," Communications & Strategies, IDATE, Com&Strat dept., vol. 1(88), pages 41-60, 4th quart.
• Ayla ÖZHAN DEDEOĞLU & Keti VENTURA, 2012. "Analysis of consumer responses to health threat of genetically modified foods: A pilot study," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 27(313), pages 35-56.
• Yuri Peers & Dennis Fok & Philip Hans Franses, 2012. "Modeling Seasonality in New Product Diffusion," Marketing Science, INFORMS, vol. 31(2), pages 351-364, March.
  • Peers, Y. & Fok, D. & Franses, Ph.H.B.F., 2010. "Modeling Seasonality in New Product Diffusion," ERIM Report Series Research in Management ERS-2010-029-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Joan Calzada & Tommaso M. Valletti, 2012. "Intertemporal Movie Distribution: Versioning When Customers Can Buy Both Versions," Marketing Science, INFORMS, vol. 31(4), pages 649-667, July.
  • Joan Calzada & Tommaso M. Valletti, 2011. "Intertemporal Movie Distribution: Versioning when customers can buy both versions," CEIS Research Paper 198, Tor Vergata University, CEIS, revised 20 Jun 2011.
  • Valletti, Tommaso & Calzada, Joan, 2011. "Intertemporal movie distribution: Versioning when customers can buy both versions," CEPR Discussion Papers 8279, C.E.P.R. Discussion Papers.
• Raccanello, Kristiano & Romero-García, David Arturo, 2012. "Prácticas predatorias y crédito al consumidor," eseconomía, Escuela Superior de Economía, Instituto Politécnico Nacional, vol. 0(36), pages 7-43, cuarto tr.
• Dr. P. K. Agarwal & Pradeep Kumar & Swati Gupta, 2012. "Changing Face of Movie Marketing in India-A Case Study," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 7(1), pages 57-63, April.
• S. Praveen Kumar, 2012. "International Marketing - A Conceptual Framework," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 7(1), pages 71-76, April.
• Dr. Ashutosh Nigam, 2012. "Modeling Relationship between Experiential Marketing, Experiential Value and Purchase Intensions in Organized Quick Service Chain Restaurants Shoppers Using Structural Equation Modeling Approach," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 7(2), pages 18-25, October.
• Natalia Remesovski, 2012. "The Imperatives Of Quality Services In Condition Of European Integration," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 4(1), pages 88-93, March.
• Mizuno, Junko, 2012. "Technology network for machine tools in Vietnam," IDE Discussion Papers 336, Institute of Developing Economies, Japan External Trade Organization(JETRO).
• Thorsten Hennig-Thurau & André Marchand & Barbara Hiller, 2012. "The relationship between reviewer judgments and motion picture success: re-analysis and extension," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 36(3), pages 249-283, August.
• Paul Ellickson & Sanjog Misra, 2012. "Enriching interactions: Incorporating outcome data into static discrete games," Quantitative Marketing and Economics (QME), Springer, vol. 10(1), pages 1-26, March.
• Sridhar Narayanan & Puneet Manchanda, 2012. "An empirical analysis of individual level casino gambling behavior," Quantitative Marketing and Economics (QME), Springer, vol. 10(1), pages 27-62, March.
• Andrew Ching & Susumu Imai & Masakazu Ishihara & Neelam Jain, 2012. "A practitioner’s guide to Bayesian estimation of discrete choice dynamic programming models," Quantitative Marketing and Economics (QME), Springer, vol. 10(2), pages 151-196, June.
  • Andrew Ching & Susumu Imai & Masakazu Ishihara & Neelam Jain, 2009. "A Practitioner's Guide To Bayesian Estimation Of Discrete Choice Dynamic Programming Models," Working Paper 1201, Economics Department, Queen's University.
• Oliver Rutz & Randolph Bucklin, 2012. "Does banner advertising affect browsing for brands? clickstream choice model says yes, for some," Quantitative Marketing and Economics (QME), Springer, vol. 10(2), pages 231-257, June.
• Jeanine Miklós-Thal, 2012. "Linking reputations through umbrella branding," Quantitative Marketing and Economics (QME), Springer, vol. 10(3), pages 335-374, September.
• Lynd Bacon & Peter Lenk, 2012. "Augmenting discrete-choice data to identify common preference scales for inter-subject analyses," Quantitative Marketing and Economics (QME), Springer, vol. 10(4), pages 453-474, December.
• Masayoshi Maruyama & Yu Yamashita, 2012. "Franchise Fees and Royalties: Theory and Empirical Results," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 40(3), pages 167-189, May.
• Mehrdad Salehi, 2012. "Differences of “Traditional Marketing” in Opposition to “Electronic Marketing”," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 4(1-2), pages 21-24, March-Jun.
• Reza Babazdeh & Jafar Razmi & Reza Ghodsi, 2012. "Supply Chain Network Design Problem for a New Market Opportunity in an Agile Manufacturing System," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 4(1-2), pages 53-62, March-Jun.
• Zaharia Valentina & Dogaru Mirela & Dogaru Mirela, 2012. "Management Career in Education," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 4(1-2), pages 86-90, March-Jun.
• Muhammad Zubair & Abdul Kabeer Kazi & Emadul Karim & Mohammad Qutubuddin Siddiqui, 2012. "A Study to Observe Factors of Internal Marketing and its Impact on Employees’ Job Satisfaction: Evidence from Karachi Pharmaceutical Industry," KASBIT Business Journals (KBJ), Khadim Ali Shah Bukhari Institute of Technology (KASBIT), vol. 5, pages 40-47, December.
• Sven Christian Berger & Bernd Skiera, 2012. "Elektronische Kreditmarktplätze: Funktionsweise, Gestaltung und Erkenntnisstand bei dieser Form des „Peer-to-Peer Lending“," Credit and Capital Markets, Credit and Capital Markets, vol. 45(3), pages 289-311.
• Marie-Claude PICHERY & Françoise BENSA, 2012. "Œnotourisme et vente directe à la propriété," LEG - Document de travail - Economie 2012-02, LEG, Laboratoire d'Economie et de Gestion, CNRS, Université de Bourgogne.
• Sana Sadaf & Khalid Riaz, 2012. "Does Access to Modern Marketing Channels Improve Dairy Enterprises’ Efficiency? A Case Study of Punjab, Pakistan," Lahore Journal of Economics, Department of Economics, The Lahore School of Economics, vol. 17(1), pages 63-82, Jan-June.
• Kevin Glazebrook & Joern Meissner & Jochen Schurr, 2012. "How big should my store be? On the interplay between shelf-space, demand learning and assortment decisions," Working Papers MRG/0021, Department of Management Science, Lancaster University, revised Dec 2012.
• Calabuig Moreno, Ferran & Crespo Hervás, Josep & Mundina Gómez, Javier, 2012. "Efecto del coste percibido, la calidad de servicio y la satisfacción sobre las intenciones futuras del espectador/Effect of Perceived Cost, Service Quality and Satisfaction on Future Intentions of Spe," Estudios de Economia Aplicada, Estudios de Economia Aplicada, vol. 30, pages 619-636, Agosto.
• Baños, José & Pujol, Francesc & Rodríguez, Plácido, 2012. "El impacto del Campeonato del Mundo de Patinaje de Velocidad en Gijón/Measuring the Impact of the World Speed Skating Championship in Gijon," Estudios de Economia Aplicada, Estudios de Economia Aplicada, vol. 30, pages 703-732, Agosto.
• Díaz Donate, Mónica & Bernabéu Cañete, Rodolfo, 2012. "Consumer attitudes to organic foods. A Spanish case study/Actitud del consumidor hacia los alimentos orgánicos. Estudio del caso español," Estudios de Economia Aplicada, Estudios de Economia Aplicada, vol. 30, pages 755(20)-755, Agosto.
• Tomaz Kolar & Vesna Zabkar & Nenad Brkic & Ismir Omeragic, 2012. "Exploring Consumer Reactions to the Recession in Slovenia and Bosnia and Herzegovina," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 10(2 (Summer), pages 121-144.
• Zotov, Viktor, 2012. "Modern advertising of educational services in the education system," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, March.
• Sidorchuk, Roman, 2012. "The state and public support for small enterprise (SME) in Russia," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, June.
• Zotov, Viktor, 2012. "Due to extreme personal significance of the choice of educational path, personal contacts in the communications regarding the educational services have a very big importance. The fact that the level a," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, June.
• Sidorchuk, Roman, 2012. "Impact of marketing on the lifecycle of small businesses in Russia," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Sidorchuk, Roman, 2012. "The role of the education system in the business. Review Kaufman Josh "The Personal MBA"," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
• Martín Egozcue & Sébastien Massoni & Wing-Keung Wong & RiÄ ardas Zitikis, 2012. "Integration-segregation decisions under general value functions: "Create your own bundle — choose 1, 2, or all 3!"," Documents de travail du Centre d'Economie de la Sorbonne 12057, Université Panthéon-Sorbonne (Paris 1), Centre d'Economie de la Sorbonne.
• Alessandra Tzannis, 2012. "Acute Pain Service: A New Service of the Humanitas Mater Domini. Pain Management and Listening to the Patient for an Outcome of Quality," Economia dei Servizi, Società editrice il Mulino, issue 2, pages 329-344.
• Leonardo Bursztyn & Florian Ederer & Bruno Ferman & Noam Yuchtman, 2012. "Understanding Peer Effects in Financial Decisions: Evidence from a Field Experiment," NBER Working Papers 18241, National Bureau of Economic Research, Inc.
  • Noam Yuchtman & Florian Ederer & Bruno Ferman & Leonardo Bursztyn, 2013. "Understanding Peer Effects in Financial Decisions: Evidence from a Field Experiment," 2013 Meeting Papers 222, Society for Economic Dynamics.
• Jean-Pierre H. Dube & Günter J. Hitsch & Pranav Jindal, 2012. "The Joint Identification of Utility and Discount Functions From Stated Choice Data: An Application to Durable Goods Adoption," NBER Working Papers 18393, National Bureau of Economic Research, Inc.
• Oksana Loginova & X. Henry Wang & Chenhang Zeng, 2017. "Learning in Advance Selling with Heterogeneous Consumers," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 38(6), pages 765-783, September.
  • Oksana Loginova & X. Henry Wang & Chenhang Zeng, 2012. "Learning in Advance Selling with Heterogeneous Consumers," SDU Working Papers 2012-02, School of Economics, Shandong University.
  • Oksana Loginova & X. Henry Wang & Chenhang Zeng, 2012. "Learning in Advance Selling with Heterogeneous Consumers," Working Papers 12-08, NET Institute, revised Sep 2012.
  • Oksana Loginova & X. Hnery Wang & Chenhang Zeng, 2014. "Learning in Advance Selling with Heterogeneous Consumers," Working Papers 1408, Department of Economics, University of Missouri.
• Nicola Lacetera & Mario Macis & Angelo Mele, 2012. "Viral altruism? A natural field experiment of social contagion in on-line networks," Working Papers 12-16, NET Institute.
• Joan Calzada & Guillem Ordóñez, 2012. "Competition in the news industry: fighting aggregators with versions and links," Working Papers 12-22, NET Institute.
• Schmidt, Imke & Seele, Peter, 2012. "Konsumentenverantwortung in der Wirtschaftsethik – Ein Beitrag aus Sicht der Lebensstilforschung (Consumer responsibility in business ethics. A lifestyle centered approach)," Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 13(2), pages 169-191.
• I. Lipsits., 2012. "Culture Transformation and Changing Consumption Patterns," VOPROSY ECONOMIKI, N.P. Redaktsiya zhurnala "Voprosy Economiki", vol. 8.
• Krug, Kersti & Weinberg, Charles B., 2012. "Mission • Money • Merit: Using the Portfolio Approach to Drive Nonprofit Performance," Foundations and Trends(R) in Marketing, now publishers, vol. 6(3–4), pages 151-326, December.
• Olteanu Valerica & Curmei Catalin Valeriu, 2012. "Considerations Regarding The Use Of Modern Management Methods In Planning The Marketing Activity Within The Small And Medium-Sized Enterprises," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1072-1078, July.
• Barbu Andreea Mihaela, 2012. "Analysis Of Marketing Tools And Activities Within Educational Services Organizations, In Order To Increase Their Efficiency," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1106-1111, July.
• Bacila Mihai-Florin & Radulescu Adrian & Marar Liviu Ioan, 2012. "Prepaid Telecom Customers Segmentation Using The K-Mean Algorithm," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1112-1118, July.
• Ciceo Andreea, 2012. "Attending Live Performing Arts Experiences. Why And How Is The Decision Taken?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1119-1126, July.
• Ciornea Raluca & Pop Marius Dorel & Bacila Mihai Florin & Drule Alexandra Maria, 2012. "How Far Would You Go For Luxury? An Exploratory Study Among Romanian Female Students That Consume Luxury," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1127-1133, July.
• Constantinescu-Dobra Anca, 2012. "Is The Website Marketing Strategy Correlated With The Companies Outcomes? Evidence From Romanian It Industry," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1134-1140, July.
• Dugulan Diana & Popescu Ioana Cecilia & Veghes Calin, 2012. "An Assessment Of The Relationships Between The Cultural Heritage, Travel & Tourism, And Sustainable Development In The Central And Eastern European Countries," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1141-1147, July.
• Ioanas Elisabeta & Aldea Roxana, 2012. "An Exploratory Research Over The Chinese Products On The Romanian Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1148-1153, July.
• Lazoc Alina, 2012. "Developing And Proposing A Conceptual Model Of The Flow Experience During Online Information Search," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1154-1160, July.
• Lancranjan Andrei, 2012. "Barter-Based Trade - The Engine Of The Economic Recession," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1161-1165, July.
• Marcu Nicu & Meghisan Georgeta-Madalina, 2012. "ROMANIAN MOBILE TELECOMMUNICATIONS CLIENTSâ€(tm) CONSUMPTION BEHAVIOUR WITHIN THE CURRENT ECONOMIC-FINANCIAL CRISIS," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1166-1171, July.
• Onisor Lucian-Florin, 2012. "Marketing And Innovation: Young People'S Attitude Towards New Products," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1179-1186, July.
• Pal Zsuzsa, 2012. "The Interdependecy Of Ecological And Health Issues In The Choice Of Organic Foods," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1187-1192, July.
• Petrisoaia Carmen & Nicolae Al. Pop, 2012. "Investigating The Relationship Between Perceived Sacrifice And B To B Customer Satisfaction In The Insurance Industry," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1193-1199, July.
• Nicolae Al. Pop & Saniuta Adina & Roman Mihaela, 2012. "Perception And Communication Of Innovation In Retail Trade (Case Study Applied To Bricolage Products)," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1200-1208, July.
• Rosca Mihai Ioan & Tanase Laura Daniela & Morar Mihai Gelu, 2012. "Small Farmers From Rural Areas Attitude On Organic Food," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1209-1214, July.
• Tanase Laura Daniela & Rosca Mihai Ioan & JURCOANE ALEXANDRA, 2012. "The Perception On Ecological Products - A Research On The Urban Consumer," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1215-1220, July.
• Tarcza Teodora, 2012. "A Theoretical Spotlight Over The Romanian Agricultural Products," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1221-1227, July.
• Veghes Calin & Orzan Mihai & Acatrinei Carmen & Dugulan Diana, 2012. "Attitudes Of The Consumers Regarding Their Personal Data: What Has Changed Under The Recent Years?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1228-1234, July.
• Stofor Ovidiu-Ilie, 2012. "Information Technologies In Insurance Sales Support," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1236-1242, July.
• Prada Sorin & Goje Gheorghe, 2012. "Commercial Indicators Used In The Relationship Of The Shopping Mall Management And Retail Tenants Management," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1269-1275, July.
• Ban Olimpia, 2012. "The Construction Of Importance-Performance Grid In Tourist Services Research Without The Direct Determination Of The Attributes Importance," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 474-480, July.
• Popescu Dan & Ciocarlan Chitucea Alina & State Cristna & Petrus Catalin, 2012. "Criteria And Factors Used By Managers Implementing The Knowledge-Based Management In Tourism Smes," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 294-301, December.
• Vlad Miranda Petronella & Corina Rusu, 2012. "Survey On The Use And The Interest Of Individuals In Online Stores," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 355-363, December.
• Barbu Andreea Mihaela & Ionescu Florin Tudor, 2012. "Conceptual Model Of Marketing Strategic Planning Specific To Public Organizations," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 795-800, December.
• Caescu Stefan Claudiu & Constantinescu Mihaela & Ploesteanu Mara Gabriela, 2012. "Strategic Marketing And Quality Of Life," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 801-806, December.
• Constantinescu Mihaela & Caescu Stefan Claudiu & Ploesteanu Mara Gabriela, 2012. "Strategic Marketing Planning In Sports- A Perspective Of Quality Of Life Improvement," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 807-812, December.
• Dabija Dan-Cristian & Babut Raluca, 2012. "Empirical Research On The Impact Of Location And Service On The Retail Brand Image," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 813-819, December.
• Enache Elena & Morozan Cristian & Purice Suzana, 2012. "Visual Pollution: A New Axiological Dimension Of Marketing?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 820-826, December.
• Gurau Calin, 2012. "Solving Customer Complaints: A Study Of Multiple Commercial Settings," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 827-833, December.
• Lazoc Alina & Caraivan Luiza, 2012. "Elaborating A Measurement Instrument For The Flow Experience During Online Information Search," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 841-847, December.
• Meleanca Raluca-Cristina, 2012. "New Approaches To Customer Base Segmentation For Small And Medium-Sized Enterprises," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 848-854, December.
• Pop Ciprian-Marcel & Dabija Dan-Cristian, 2012. "Romanian Customer-Based Empirical Research On Ambiance In Retailing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 861-867, December.
• Savescu Roxana Florenta, 2012. "Marketing Activity In Romanian Microcredit Organizations," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 868-873, December.
• Savescu Roxana Florenta, 2012. "Recommendations Regarding The Institutionalization Of Marketing Research Activity In Romanian Microcredit Organizations," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 874-880, December.
• Bente Corneliu, 2012. "Concepts Of Service Quality Measurement In Banks," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 889-894, December.
• Bente Corneliu, 2012. "Applying The Servqual Method In Banks," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 895-900, December.
• Moise –Þiþei Adina & Moise Daniel & Cruceru Anca-Francisca, 2012. "Communication through Events and Sales Forces Adopted by Competitors in the European Space," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1041-1044, May.
• Andreea Daniela Moraru, 2012. "Marketing Tourism Services in Romania. The Opportunities and Challenges of the Current Context," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1045-1048, May.
• Silvia Muhcina & Brailoiu Liviu, 2012. "Strategic Marketing in Tourism," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1049-1051, May.
• Pariza - Manea Natalia, 2012. "Relationship Marketing in Educational Services," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1076-1079, May.
• Petruºcã Claudia Ioana, 2012. "An Estimation of the Influence of Relational Factors on Loyalty," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1080-1085, May.
• Ni?u Valentin Ionu?, 2012. "Romania’s Activity in Community Trademark Registration," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 251-255, May.
• Anamaria Baranov & Mihaela Funaru, 2012. "E-mail Marketing for Customer Orientation," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 800-803, May.
• Anamaria Baranov & Liliana-Aurora Constantinescu, 2012. "Factors for Creating Online Customer Loyalty," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 804-807, May.
• Barbu Andreea Mihaela, 2012. "Typology and Characteristics of Strategic Planning," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 808-813, May.
• Caruntu Andreea Laura, 2012. "Overview on Tourist Destination," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 843-846, May.
• Nicolae Damu & Adrian Ionescu & Mihai Niculae Sabin, 2012. "Main Challenges in Generating Loyalty Among TV Viewers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 880-884, May.
• Dinu Gabriel & Dinu Loredana, 2012. "New Research in Handling Consumer Behaviour," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 891-894, May.
• Elena Enache & Gianina Ciorãºteanu & Cristian Morozan, 2012. "Research of the Training Needs and Requirements for the Competences and Skills in Tourism in the Counties of Braila and Constanta," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 921-926, May.
• Ghencea Daniel-Petru & Asandei Mihaela & Micuda Ion-Dan, 2012. "Attitudes in Romanian Firms’ Organizational Behavior Regarding Government Environmental Programs," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 949-954, May.
• Ionescu Gr. Ion, 2012. "Competitive Strategies of Economic Enterprises," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 436-438, Decembre.
• Stanciu Anca Cristina & Constandache Mihaela & Mitran Paula Cornelia, 2012. "The Impact of Social Networks on Commerce Development," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 525-529, Decembre.
• Brandabur Raluca Ecaterina & Aldea Roxana - Elena, 2012. "Perception Of E-learning Among University Students," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 632-636, Decembre.
• Cabãu Liviu-Gabriel, 2012. "The Concept of Customer Relationship Management A Critical Review of Literature," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 637-642, Decembre.
• Cotîrlea Denisa Adriana, 2012. "Destination Branding and Rural Tourism: How to Generate Tourist Flows in Mountain Area - the Case of Arie?eni, Alba County," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 662-667, Decembre.
• Cruceru Anca Francisca & Radulescu Violeta, 2012. "Competition Analysis and its Role in the Adoption of Marketing Strategies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 668-672, Decembre.
• Dumitriu Roxana Ioana, 2012. "Brand Image Perception: Case-study at Volkswagen AG," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 713-717, Decembre.
• Ionescu Gr. Ion, 2012. "Firm’s Price Strategies Typology," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 757-761, Decembre.
• Iordache Maria Carmen, 2012. "The Loyalty - Marketing Tool For Hotel Organizations," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 766-771, Decembre.
• Meghisan Flaviu, 2012. "Marketing vs. Fashion Trend – Between Myth and Reality," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 801-805, Decembre.
• Morozan Cristian & Enache Elena, 2012. "Research Regarding the Access to Open Educational Resources in the Informational Society," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 824-829, Decembre.
• Neacºu Nicoleta Andreea, 2012. "Labeling in Food Industries – a Marketing Strategy," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 841-843, Decembre.
• Nenciu Daniela Simona, 2012. "Marketing strategies for Tourism Development in Harghita County," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 844-848, Decembre.
• Nica Ana-Maria, 2012. "The Young Generation’s Perspective on Ecological Behavior and Education," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 849-854, Decembre.
• Pavel Camelia, 2012. "Romania's Tourism Brand – a Critical Analysis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 894-899, Decembre.
• Petriºoaia Carmen & Pop Nicolae Al., 2012. "Observing Insurance Companies’ Customer Complaint Management in the Online Environment," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 900-903, Decembre.
• Barbu Andreea Mihaela & Cetinã, Iuliana & Orzan, Gheorghe, 2012. "Perceptions and Preferences of Cultural Services Consumers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(3), pages 1-40, Decembre.
• Cãruntu Andreea Laura & Caruntu Constantin, 2012. "Highlights on the Concepts of Promised Services, Delivered Services and Customer’s Expectations," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(3), pages 1-42, Decembre.
• Danile? Magdalena & Mihai Olesia & Chersan Corina, 2012. "The Metaphorical Representation of Economic Crisis in the NBR Speeches," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(3), pages 1-43, Decembre.
• Moise-Þiþei Adina & Moise Daniel, 2012. "Antisocial and Prosocial Effects of Media Content," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(3), pages 1-49, Decembre.
• Muhcina Silvia, 2012. "Brand and Marketing Communication," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(3), pages 1-50, Decembre.
• Pagalea Andreea & Munteanu Catalin, 2012. "A Model for Assessing the Influence of Lifestyle on Brand Equity," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(3), pages 1-51, Decembre.
• Ines Küster Boluda & Natalia Vila López & Asunción Hernández Fernández, 2012. "Estrategia publicitaria del minorista en las redes sociales. Factores que motivan las compras en la web 2.0," DOCFRADIS Working Papers 1201, Catedra Fundación Ramón Areces de Distribución Comercial.
• Inés López López, 2012. "El efecto de compartir las emociones asociadas a episodios de consumo," DOCFRADIS Working Papers 1203, Catedra Fundación Ramón Areces de Distribución Comercial, revised Sep 2012.
• César Sahelices Pinto & Carmen Rodríguez Santos, 2012. "El nuevo líder de opinión en la web 2.0," DOCFRADIS Working Papers 1205, Catedra Fundación Ramón Areces de Distribución Comercial, revised Sep 2012.
• Óscar González Benito & Mercedes Martos-Partal, 2012. "Precio Versus Calidad en la compra de marca de distribuidor: Efecto moderador del posicionamiento del distribuidor," DOCFRADIS Working Papers 1207, Catedra Fundación Ramón Areces de Distribución Comercial, revised Sep 2012.
• W.Scott Downey, 2012. "Creating A Dealer Level Integrated Marketing Model: A Grounded Theory Approach," Working Papers 12-2, Purdue University, College of Agriculture, Department of Agricultural Economics.
• Gustavo Riesco Lind, 2012. "Una herramienta para el diagnóstico y seguimiento de la imagen de ciudades," Chapters of Books, in: Enrique Vásquez (ed.), Inversión Social: evaluación de proyectos y mediciones acotadas, edition 1, volume 1, chapter 15, pages 247-268, Fondo Editorial, Universidad del Pacífico.
• Melinda Majláth, 2012. "Using Social Media by Micro Enterprises – Case Study for Understanding Motivation, Practice and Expectations," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 12(1), pages 171-180.
• Cristina Bălteanu & Oana Bărbulescu (Şeitan), 2012. "Qualitative Marketing Research Regarding The Impact of The Crisis on The Activity of The Leasing Companies," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 12(2), pages 55-62.
• Oana Bărbulescu (Şeitan) & Cristina Bălteanu, 2012. "The Analysis of The Braşov Consumer Behavior Regarding The Use of The Leasing Services," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 12(2), pages 63-70.
• Violeta Rădulescu & Anca Francisca Cruceru, 2012. "The Role of Product Audit Policy in Increasing Organizational Performance," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 12(3), pages 223-230.
• Ioana Bianca Chitu & Alina Simona Tecău, 2012. "Communication by Event - The Efficiency of Seminaries as a Way to Inform and to Train," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 12(3), pages 27-38.
• Cristinel Constantin, 2012. "Post-Hoc Segmentation Using Marketing Research," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 12(3), pages 39-48.
• George Atanasoaie, 2012. "Price on the Organic Food Market," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 12(4), pages 5-16.
• Justyna Lewandowska, 2012. "Identification losses in the FMCG1 sector in the light of the European and global researches," Proceedings of FIKUSZ '12, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '12, pages 101-110, Óbuda University, Keleti Faculty of Business and Management.
• Ferenc Katona, 2012. "Marketing-controlling in the service sector," Proceedings of FIKUSZ '12, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '12, pages 111-122, Óbuda University, Keleti Faculty of Business and Management.
• Richard Szabó, 2012. "Investors Trust and PVGO," Proceedings of FIKUSZ '12, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '12, pages 123-134, Óbuda University, Keleti Faculty of Business and Management.
• Melinda Majláth & Timur Hrotko,, 2012. "Internalization of Ecological Problems – Is This the Right Method?," Proceedings of FIKUSZ '12, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '12, pages 135-146, Óbuda University, Keleti Faculty of Business and Management.
• György Losonczi, 2012. "Competitive Website Evaluation in Higher Education," Proceedings of FIKUSZ '12, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '12, pages 147-160, Óbuda University, Keleti Faculty of Business and Management.
• Keszthelyi András, 2012. "How Kournikova can help to steal data?," Proceedings of FIKUSZ '12, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '12, pages 161-170, Óbuda University, Keleti Faculty of Business and Management.
• Mihály Hegedûs, 2012. "Styrol emission reduction during the processing of unsaturated polyester," Proceedings of FIKUSZ '12, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '12, pages 171-180, Óbuda University, Keleti Faculty of Business and Management.
• Gabriella Lovász, 2012. "Labour mediation and dilemmas of mediators," Proceedings of FIKUSZ '12, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '12, pages 21-28, Óbuda University, Keleti Faculty of Business and Management.
• Andreea Ciceo, 2012. "Exploring Audiences’ Behavior in the Theatre Land," Proceedings of FIKUSZ '12, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '12, pages 29-36, Óbuda University, Keleti Faculty of Business and Management.
• Kornélia Lazányi, 2012. "Study for nothing? Literature overview of labour market opportunities for individuals with tertiary education," Proceedings of FIKUSZ '12, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '12, pages 37-46, Óbuda University, Keleti Faculty of Business and Management.
• Diana Mihaela Pociovalisteanu, 2012. "Workforce Movement: Romania and the European Union," Proceedings of FIKUSZ '12, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '12, pages 69-80, Óbuda University, Keleti Faculty of Business and Management.
• Valéria Szekeres & Erzsébet Takács & Lilla Vicsek & Beáta Nagy, 2012. "Attitudes of female pupils and students toward technology higher education programmes," Proceedings of FIKUSZ '12, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '12, pages 7-20, Óbuda University, Keleti Faculty of Business and Management.
• Diana Sadoveanu, 2012. "Dealing with the Challenges of Capital Inflows: The case of Romania," Proceedings of FIKUSZ '12, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '12, pages 81-90, Óbuda University, Keleti Faculty of Business and Management.
• Martina Vránková, 2012. "Inflation Targeting and Behavioural Economics: Introduction," Proceedings of FIKUSZ '12, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '12, pages 91-100, Óbuda University, Keleti Faculty of Business and Management.
• Bettiol, M & Di Maria, E & Finotto, Vladi, 2012. "Marketing in smes: the role of entrepreneurial sensemaking," MPRA Paper 39405, University Library of Munich, Germany.
• Cannas, Rita, 2012. "Contributing to sustainable tourism models. The feasibility study of the Craik’s ecovillage in Scotland," MPRA Paper 39838, University Library of Munich, Germany.
• Dabija, Dan-Cristian & Alt, Monika Anetta, 2012. "The economic crisis, an opportunity for retailers in Romania," MPRA Paper 40361, University Library of Munich, Germany.
• Marchini, Andrea & Diotallevi, Francesco & Angiolini, Gianluca & Pampanini, Rossella, 2012. "La Gestione Dello Scaffale Oli Nella Moderna Distribuzione: Le Potenzialita’ Del Visual Marketing Per Il Posizionamento A Scaffale [The management of oil shelf in modern distribution: the potential," MPRA Paper 40640, University Library of Munich, Germany.
• Khan, Reza Ahmed/Md., 2012. "A proven model for achieving localized food security and farmers benefit protection," MPRA Paper 41383, University Library of Munich, Germany.
• Yunus, NKY, 2012. "The Relationship between Internal Satisfaction and External Satisfaction amongst Hotel Customers in Malaysia," MPRA Paper 42167, University Library of Munich, Germany.
• Ghouri, AM & Saleem, F & Malik, A, 2012. "Business Owners’ Preferences in Marketing Practices and their Impact on Firm Performance," MPRA Paper 42168, University Library of Munich, Germany.
• Syed Akbar, Suleman & Azam, Rehan & Muhammad, Danish, 2012. "Advertising value of mobile marketing through acceptance among youth in Karachi," MPRA Paper 42239, University Library of Munich, Germany.
• Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020. "Not all price endings are created equal: Price points and asymmetric price rigidity," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue forthcomi.
  • Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020. "Not all price endings are created equal: Price points and asymmetric price rigidity," Journal of Monetary Economics, Elsevier, vol. 110(C), pages 33-49.
  • Avichai Snir & Daniel Levy & Alex Gotler & Haipeng (Allan) Chen, 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Paper series 69_12, Rimini Centre for Economic Analysis.
  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," Working Papers 001-19 JEL Codes: E31, L1, International School of Economics at TSU, Tbilisi, Republic of Georgia.
  • Daniel Levy, 2019. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," Working Papers 2019-01, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Avichai Snir & Alex Gotler & Haipeng (Allan) Chen, 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," Working Paper series 19-02, Rimini Centre for Economic Analysis.
  • Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2012. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," MPRA Paper 42252, University Library of Munich, Germany.
  • Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2019. "Not all price endings are created equal: Price points and asymmetric price rigidity," MPRA Paper 91360, University Library of Munich, Germany.
  • Snir, Avichai & Levy, Daniel & Gotler, Alex & Chen, Haipeng (Allan), 2014. "Not All Price Endings Are Created Equal: Price Points and Asymmetric Price Rigidity," EconStor Preprints 104540, ZBW - Leibniz Information Centre for Economics.
• Courvoisier, François & Calmelet, Laurence, 2012. "Stratégies marketing pour PME sous-traitantes dans l’horlogerie [Marketing strategies for subcontractant SME in the watchmaking industry]," MPRA Paper 43413, University Library of Munich, Germany, revised 01 May 2012.
• Subhani, Muhammad Imtiaz & Hasan, Syed Akif & Osman, Ms. Amber, 2012. "Do consumers buy bread and diamond with the same attachment?," MPRA Paper 45094, University Library of Munich, Germany.
• Subhani, Muhammad Imtiaz & Hasan, Syed Akif & Osman, Ms. Amber, 2012. "Consumers recall and recognition for brand symbols," MPRA Paper 45141, University Library of Munich, Germany.
• Musso, Fabio & Francioni, Barbara, 2012. "How Do Smaller Firms Select Foreign Markets?," MPRA Paper 49117, University Library of Munich, Germany, revised 02 Nov 2012.
• Francioni, Barbara & Musso, Fabio & Pagano, Alessandro, 2012. "Il ruolo dei consorzi per la valorizzazione del Made in Italy nel mercato indiano [The role of export consortia for the promotion of Made in Italy products in the Indian market]," MPRA Paper 49757, University Library of Munich, Germany, revised Dec 2012.
• Musso, Fabio, 2012. "Guest Editorial Preface. Special Issue on Retailer-Consumer Relationships," MPRA Paper 50066, University Library of Munich, Germany.
• Islam, Jamal & Mohajan, Haradhan & Datta, Rajib, 2012. "Stress management policy analysis: a preventative approach," MPRA Paper 50698, University Library of Munich, Germany, revised 02 Mar 2012.
• Naveed, Tahir & Akhtar, Irum & Cheema, Khaliq Ur Rehman, 2012. "The Impact of Innovation on Customer Satisfaction and Brand loyalty: A Study of the Students of Faisalabad," MPRA Paper 53197, University Library of Munich, Germany.
• Matei, Ani & Dogaru, Tatiana-Camelia, 2012. "Community-based Social Marketing, Additional Instrument of Traditional Public Policies’ Instruments: Case study – Controlling Air Pollution in Romania," MPRA Paper 53701, University Library of Munich, Germany.
• Malik, Saif Ullah, 2012. "Customer Satisfaction, Perceived Service Quality and Mediating Role of Perceived Value," MPRA Paper 54733, University Library of Munich, Germany.
• Soomro, Yasir & Hameed, Irfan & Butt, Atif & Shakoor, Rehan, 2012. "Significance of Internet Marketing in Promoting Consumer Goods in Subcontinent," MPRA Paper 56995, University Library of Munich, Germany, revised 01 Jun 2012.
• Claus, Bart & Geyskens, Kelly & Millet, Kobe & Dewitte, Siegfried, 2012. "The referral backfire effect: The identity-threatening nature of referral failure," International Journal of Research in Marketing, Elsevier, vol. 29(4), pages 370-379.
  • Claus, Bart & Geyskens, Kelly & Millet, Kobe & Dewitte, Siegfried, 2012. "The referral backfire effect: The identity-threatening nature of referral failure," MPRA Paper 57061, University Library of Munich, Germany.
• Soomro, Yasir & Hameed, Irfan & Hameed, Imran, 2012. "A Functional Approach to Understand Consumer Behavior while Selecting Coffee Parlor," MPRA Paper 57241, University Library of Munich, Germany.
• Elshaer, Ibrahim, 2012. "What is the Meaning of Quality?," MPRA Paper 57345, University Library of Munich, Germany.
• Soomro, Yasir & Abbas, Sana & Hameed, Irfan & Shakoor, Rehan, 2012. "Consumer evaluation of brand extension: Pakistani Context," MPRA Paper 57416, University Library of Munich, Germany.
• Hameed, Irfan & Soomro, Yasir, 2012. "Consumer Buying Behaviour; A Factor of Compulsive Buying Prejudiced by Windowsill Placement," MPRA Paper 57417, University Library of Munich, Germany.
• Kaluzhsky, Mikhail, 2012. "Четыре Вида Продвижения Товара В Маркетинге [Four Types of Promotion of Goods in Marketing]," MPRA Paper 62782, University Library of Munich, Germany.
• Kaluzhsky, Mikhail, 2012. "Товарная Политика В Маркетинге [Product Policy in Marketing]," MPRA Paper 62784, University Library of Munich, Germany.
• Kaluzhsky, Mikhail, 2012. "Концепция «4р» И Планирование Маркетинга В Кратком И Ясном Изложении [The Concept of the "4P" and Marketing planning in a concise and clear Interpretation]," MPRA Paper 62785, University Library of Munich, Germany.
• Ahmed, Muhammad Bilal & Wasey, Ejaz & Jhanndir, Saif Ullah, 2012. "Impact Of Employee Motivation On Customer Satisfaction: Study Of Airline Industry In Pakistan," MPRA Paper 70758, University Library of Munich, Germany.
• Petr Král & Markéta Lhotáková & Maria Tisovski & Yana Shamina, 2012. "An Analysis of Media Perception of the Czech Republic in Selected Foreign Media in 2010-2011 [Analýza mediálního obrazu České republiky ve vybraných zahraničních médiích v letech 2010 a 2011]," Acta Oeconomica Pragensia, Prague University of Economics and Business, vol. 2012(5), pages 36-47.
• Mária Dzurová & Andrej Miklošík, 2012. "Innovation Management in Logistics as an Important Determinant of a Company's Competitiveness [Riadenie inovácií logistických činností ako významný determinant konkurencieschopnosti podniku]," Acta Oeconomica Pragensia, Prague University of Economics and Business, vol. 2012(5), pages 48-56.
• Jörg Kraigher-Krainer, 2012. "Scaling Consumers' Purchase Involvement: A New Approach," Central European Business Review, Prague University of Economics and Business, vol. 2012(1), pages 14-19.
• Karel Týra & Miroslav Karlíček, 2012. "Private-Label Share during the Current Economic Slowdown: Investigation from the Czech, Slovak, Hungarian and Polish Markets," Central European Business Review, Prague University of Economics and Business, vol. 2012(1), pages 27-32.
• Květa Olšanová, 2012. "Understanding Seniors in the Context of an Aging European Population as a Modifier for Further Brand Management: Case of the Czech Republic," Central European Business Review, Prague University of Economics and Business, vol. 2012(3), pages 37-45.
• Petr Jirsák & Petr Kolář, 2012. "Customer Orientation and Marketing in Containerized Freight Distribution and Logistics - Perspectives of the Czech Republic," Central European Business Review, Prague University of Economics and Business, vol. 2012(3), pages 46-50.
• Georgios TSEKOUROPOULOS & Zacharoula ANDREOPOULOU & Christiana KOLIOUSKA & Theodoros KOUTROUMANIDIS & Christos BATZIOS & Panagiotis LEFAKIS, 2012. "Marketing Policies Through The Internet: The Case Of Skiing Centers In Greece," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 11(1), pages 66-78.
• Mihaela DIACONU & Florentina DINESCU, 2012. "Student Satisfaction, Resultant Of Marketing Orientation Of University Under Current Conditions," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 11(Special), pages 3-9.
• Schmidt, Imke & Seele, Peter, 2012. "Konsumentenverantwortung in der Wirtschaftsethik – Ein Beitrag aus Sicht der Lebensstilforschung (Consumer responsibility in business ethics. A lifestyle centered approach)," Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, Rainer Hampp Verlag, vol. 13(2), pages 169-191.
• Eberz, Lisa-Marie & Baum, Matthias & Kabst, Ruediger, 2012. "Der Einfluss von Rekrutiererverhaltensweisen auf den Bewerber: Ein mediierter Prozess (The Influence of Recruiter Behavior on Job Seekers: A Mediated Model)," Zeitschrift fuer Personalforschung. German Journal of Research in Human Resource Management, Rainer Hampp Verlag, vol. 26(1), pages 5-29.
• TANASE, George Cosmin, 2012. "The Expansion of Online Retailing as a Supplementary Shopping Channel for Customers," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 3(2), pages 17-23, June.
• GOGA, Traian & VARLAN, Filip, 2012. "Social Media: At the crossroads of efficient marketing and ethics," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 3(2), pages 24-34, June.
• PURCAREA, Theodor Valentin, 2012. "More than a happy coincidence: Twentieth Anniversary of Valahia University of Targoviste, and Supply Chain Management for Efficient Consumer Response Conference 2012, organized by ECR Department of Va," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 3(3), pages 01-04, September.
  • PURCAREA, Theodor Valentin, 2012. "More than a happy coincidence: Twentieth Anniversary of Valahia University of Targoviste, and Supply Chain Management for Efficient Consumer Response Conference 2012, organized by ECR Department of Va," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 3(2), pages 38-46, June.
• PURCAREA, Theodor Valentin, 2012. "More than a happy coincidence: Twentieth Anniversary of Valahia University of Targoviste, and Supply Chain Management for Efficient Consumer Response Conference 2012, organized by ECR Department of Va," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 3(2), pages 38-46, June.
  • PURCAREA, Theodor Valentin, 2012. "More than a happy coincidence: Twentieth Anniversary of Valahia University of Targoviste, and Supply Chain Management for Efficient Consumer Response Conference 2012, organized by ECR Department of Va," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 3(3), pages 01-04, September.
• PURCAREA, Theodor Purcarea, 2012. "Health Value for Sustainable Development, a Real Challenge," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 3(4), pages 03-13, October.
• TANASE, George Cosmin, 2012. "The Confluence of Culture and Social Media in Changing Service Expectations," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 3(4), pages 14-19, October.
• Iconaru Claudia, 2012. "Modeling the impact of normative beliefs in the context of online buying: Direct and moderating effects," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 15(44), pages 243-262, June.
• Imran Anwar Mir, 2012. "Consumer Attitudinal Insights about Social Media Advertising: A South Asian Perspective," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 15(45), pages 265-288, September.
• Victor Danciu, 2012. "The Green Marketing at Work: The Push-Pull Effects of the Green Communication Strategies," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 15(45), pages 3-24, December.
• Edgar Alan N. Rayo, 2012. "Institutional isomorphism among nonprofits in cause marketing partnerships," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 15(46bis), pages 121-136, December.
• Nexhbi Veseli & Brikend Aziri & Teuta Veseli, 2012. "Are marketing strategies implemented by SME’s in the Republic of Macedonia ?," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 15(46bis), pages 137-152, December.
• Adrienn Woerle, 2012. "Marketing meets ethics – with the sample of an Austrian chocolate factory," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 15(46bis), pages 187-202, December.
• Andreea Mihaela Barbu, 2012. "Marketing utility and implementation with public services organizations a qualitative study on Romanian market," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 15(46bis), pages 25-40, December.
• Laurenţiu-Dan Anghel & Mihaela Constantinescu & Ștefan Claudiu Căescu, 2012. "Relationship marketing with the supply chain a prerequisite for business sustainability," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 15(46bis), pages 3-24, December.
• Ionel Dumitru & Anca Francisca Cruceru & Ştefan Claudiu Căescu, 2012. "The influence of graduates professional experience over general business perception," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 15(46bis), pages 53-62, December.
• Ioana Cecilia Popescu & Diana Maria Vrânceanu & Mihai Ioan Roșca, 2012. "The role of promotional strategies for small and medium- sized entreprises in sustainable marketing," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 15(46bis), pages 97-110, December.
• Cohen, Mark A. & Vandenbergh, Michael P., 2012. "The potential role of carbon labeling in a green economy," Energy Economics, Elsevier, vol. 34(S1), pages 53-63.
  • Cohen, Mark A. & Vandenbergh, Michael P., 2012. "The Potential Role of Carbon Labeling in a Green Economy," RFF Working Paper Series dp-12-09, Resources for the Future.
• Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020. "Not all price endings are created equal: Price points and asymmetric price rigidity," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue forthcomi.
  • Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020. "Not all price endings are created equal: Price points and asymmetric price rigidity," Journal of Monetary Economics, Elsevier, vol. 110(C), pages 33-49.
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• Forkan, Golam Mohammad, 2012. "Cluster Concept in Enhancing the Marketing Capability of Light Engineering Industry of Bangladesh: A Comparative Study," Asian Business Review, Asian Business Consortium, vol. 1(2), pages 88-96.
• Rahman, S M Asif Ur & Masoom, Muhammad Rehan, 2012. "Effects of Relationship Marketing on Customer Retention and Competitive Advantage: A Case Study on Grameen Phone Ltd," Asian Business Review, Asian Business Consortium, vol. 1(2), pages 97-102.
• Uddin, Shamsu & Rahaman, Md. Mahbubur & Islam, Md. Mazharul, 2012. "Private Hospitals in Sylhet City, Bangladesh: An Issue of Service Marketing," Asian Business Review, Asian Business Consortium, vol. 1(2), pages 103-105.
• Avci Ozturk, Burcu & Baskaya, Zehra, 2012. "Flour Supplier Selection in a Bread Factory With Fuzzy Analytic Hierarchy Process," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 3(1), pages 131-131, January.
• Hacioglu , Gungor & Kurt, Gizem, 2012. "Consumers’ Awareness, Acceptance and Attitudes towards Functional Foods: A Research in Izmır City," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 3(1), pages 161-161, January.
• P. Pleshko, Larry & A. Heiens , Richard, 2012. "The Market Share Impact of the Fit between Market Leadership Efforts and Overall Strategic Aggressiveness," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 3(3), pages 1-1, July.
• Yayar, Rustu & Sadaklioglu, Humeyra, 2012. "A Research On The Internet Product Purchasing Behavior Of Public Employees," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 3(3), pages 145-145, July.
• Agapito, Dora & Valle, Patrícia & Mendes, Julio, 2012. "Sensory Marketing and Tourist Experiences," Spatial and Organizational Dynamics Discussion Papers 2012-5, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve.
• Campos, Ana Cláudia, 2012. "Marketing the Destination Experience," Spatial and Organizational Dynamics Discussion Papers 2012-6, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve.
• Eurico, Sofia & Valle, Patrícia & Silva, João Albino & Marques, Catarina, 2012. "Segmenting Graduate Consumers of Higher Education in Tourism: An Extension of the ECSI Model," Spatial and Organizational Dynamics Discussion Papers 2012-7, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve.
• Crespo Cuaresma, Jesus & Stöckl, Matthias, 2012. "The Effect of Marketing Spending on Sales in the Premium Car Segment: New Evidence from Germany," Working Papers in Economics 2012-2, University of Salzburg.
• MUNTHIU, Maria-Cristiana & CETINA, Iuliana, 2012. "Approaches For Conceptualizing Customer Satisfaction And Perceived Service Quality," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 3(1), pages 111-117.
• PASTIU, Carmen Adina, 2012. "The Impact Of Using The Internet In Promoting Romanian Industry," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 3(1), pages 119-124.
• Florin-Alexandru ALEXE & Ana-Claudia ?APARDEL & Lucian GHINEA, 2012. "The Impact Of Organizing 2012 Uefa Europe League Final Upon City Branding And International Promotion Of Bucharest City," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 2012(8), pages 371-385, June.
• Florina PÎNZARU, 2012. "On Innovation: A Theoretical Approach on the Challenges of Utilities Marketing," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 15(1), pages 165-172, June.
• Florin-Alexandru ALEXE & Ana-Claudia ?APARDEL & Lucian GHINEA, 2012. "The Impact Of Organizing 2012 Uefa Europe League Final Upon City Branding And International Promotion Of Bucharest City," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, vol. 2012(8), pages 371-385, June.
• Luigi DUMITRESCU & Iuliana CETINA & Alma PENTESCU, 2012. "Employee Satisfaction Measurement – Part of Internal Marketing," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 13(1), pages 37-48, March.
• Alexander Leischnig & Anja Geigenmüller & Margit Enke, 2012. "Brands You Can Rely on! An empirical Investigation of Brand Credibility in Services," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 64(1), pages 44-58, January.
• Jan Drengner & Steffen Jahn & Hansjörg Gaus, 2012. "Creating Loyalty in CoLLective Hedonic Services: The RoLe of Satisfaction and Psychological Sense of Community," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 64(1), pages 59-76, January.
• Alexander Rühle & Franziska Völckner & Henrik Sattler & Claudia Hatje, 2012. "Attitude-Based Versus Choice-Behavior-Based Success of Brand Extensions," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 64(2), pages 125-140, April.
• Jan H. Schumann & Nancy V. Wünderlich & Marcus S. Zimmer, 2012. "Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 64(2), pages 141-165, April.
• Florian Kraus & Thomas Rajab & Jan Wieseke, 2012. "Should Firms Encourage Salespeople to Promote House Brands in Customer Interaction? An Empirical Investigation of Financial Out-comes and Customer Response," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 64(4), pages 331-363, October.
• Anna Decewicz, 2012. "Modelowanie CLV przy użyciu łańcucha Markowa – wykorzystanie danych panelowych," Collegium of Economic Analysis Annals, Warsaw School of Economics, Collegium of Economic Analysis, issue 27, pages 13-26.
• Marek Drzazga, 2012. "Marketing communication of retail trade companies in Poland. The results of research conducted by means of expert method (Komunikacja marketingowa detalicznych przedsiebiorstw handlowych w Polsce. Wyn," Research Reports, University of Warsaw, Faculty of Management, vol. 1(14-15), pages 128-139.
• Chenhang Zeng, 2013. "Optimal Advance Selling Strategy under Price Commitment," Pacific Economic Review, Wiley Blackwell, vol. 18(2), pages 233-258, May.
  • Chenhang Zeng, 2012. "Optimal Advance Selling Strategy under Price Commitment," SDU Working Papers 2012-03, School of Economics, Shandong University.
• Milena Ilic, Magistra & Branislav Radnovic & Zoran D. Zivkovic, 2012. "Socialy Responsible Marketing - Yesterday And Today," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 1(3), pages 59-73, Decembre.
• Bebeşelea Mihaela, 2012. "Empirical Study On The Perception Of The Economic Entities On The Taxation In Romania," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 2(3), pages 1-1, June.
• Sven Heidenreich & Katrin Talke, 2012. "Tarifwahl-Anomalien bei optionalen Mobilfunktarifen — Eine Analyse der Ursachen von Flatrate-Präferenz und Flatrate-Bias," Schmalenbach Journal of Business Research, Springer, vol. 64(3), pages 280-307, May.
• Torsten J. Gerpott & Sabrina Berg, 2012. "Präferenzen für Pay-As-You-Drive-Versicherungsmerkmale bei Privatkunden — Eine conjoint-analytische Untersuchung —," Schmalenbach Journal of Business Research, Springer, vol. 64(4), pages 456-492, June.
• Manfred Bruhn & Verena Schoenmüller & Daniela Schäfer & Simon Reumer, 2012. "Markenintimität (Brand Intimacy) von Konsumenten — Konzeptualisierung, Determinanten und Wirkungen, mit empirischen Befunden," Schmalenbach Journal of Business Research, Springer, vol. 64(6), pages 590-629, September.
• Michael Löffler & Reinhold Decker, 2012. "Identifikation und praktische Nutzung von Mustern des Aufwärtskonsums," Schmalenbach Journal of Business Research, Springer, vol. 64(7), pages 722-746, November.
• Ioana Bianca CHI?U, 2012. "The Real Impact Of Projects Financed Through European Social Fund – Sectoral Operational Programme For Human Resources Development - Over Target Audience," Journal of Applied Economic Sciences Quarterly, ASERS Publishing, vol. 0(4), pages 366-372, December.
• Ioana Bianca CHI?U & Alina Simona TECAU, 2012. "Consultancy Services In Marketing And Management - Growth Factor Of Competitiveness For Small And Medium Enterprises," Journal of Applied Economic Sciences Quarterly, ASERS Publishing, vol. 0(4), pages 373-379, December.
• Cristinel CONSTANTIN, 2012. "The Necessity Of Marketing Strategies In Higher Education Institutions," Journal of Applied Economic Sciences Quarterly, ASERS Publishing, vol. 0(4), pages 391-396, December.
• Shpëtim ÇERRI, 2012. "The Impact Of The Quality Of Logistics Activities On Customer Commitment, Loyalty And Firm'S Performance," Journal of Advanced Research in Management, ASERS Publishing, vol. 0(2), pages 79-88, December.
• Zouhour JARRAYA CHAARI & Didier LECLERE, 2012. "The Configurations Of Control In The Network Outsourcing," Journal of Advanced Research in Management, ASERS Publishing, vol. 0(2), pages 117-128, December.
• Marius Boiţă & Gheorghe Grigorescu & Emilia Constantin & Eduard Ajtay, 2012. "Air Transport Vector In The Economic Context Of Globalization," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, vol. 0, pages 139-145, November.
• Mihaela Simona Dogan, 2012. "Direct Marketing – An Efficient Communication Tool," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, vol. 0, pages 399-403, November.
• Mihaela Simona Dogan, 2012. "Other Tools For Growth And Jobs Of Europe 2020 Strategy," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, vol. 0, pages 404-406, November.
• Constanta Enea & Constantin Enea & Gheorghe Grigorescu, 2012. "Management Tourism Sector In Targu Jiu," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, vol. 0, pages 500-507, November.
• Constanta Enea & Constantin Enea & Gabriel Sanda, 2012. "Strands Of Integration National Performance Of Tourism In Oltenia," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, vol. 0, pages 508-513, November.
• Irina Nicolau, 2012. "New Developments In Marketing Theory And Practice," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, vol. 0, pages 76-81, November.
• Mihaela Simona DOGAN, 2012. "The role of the Europe 2020 strategy concerning economic growth in health," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, vol. 0, pages 440-445, May.
• Claudia-Nicoleta DOBRESCU & Mirela COSTENCU, 2012. "Considerations concerning the role of the marketing specialist in the tourism organization," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, vol. 0, pages 686-689, May.
• Cristina SANDU, 2012. "The implications of buying habits and usage within marketing -the psychology of the buyer’s behavior," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, vol. 0, pages 76-79, May.
• Engin Deniz Eris & Omur Neczan Timurcanday Ozmen, 2012. "The Effect of Market Orientation, Learning Orientation and Innovativeness on Firm Performance: A Research from Turkish Logistics Sector," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, vol. 5(1), pages 77-108, April.
• Bert de Bruijn & Philip Hans Franses, 2012. "Managing Sales Forecasters," Tinbergen Institute Discussion Papers 12-131/III, Tinbergen Institute.
• Caspar G. Chorus & Benedict G. C. Dellaert, 2012. "Travel Choice Inertia: The Joint Role of Risk Aversion and Learning," Journal of Transport Economics and Policy, University of Bath, vol. 46(1), pages 139-155, January.
  • Chorus, C.G. & Dellaert, B.G.C., 2010. "Travel Choice Inertia: The Joint Role of Risk Aversion and Learning," ERIM Report Series Research in Management ERS-2010-040-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• L. J. Shrum & Jaehoon Lee, 2012. "Cultural Differences in Response to Social Exclusion Two experiments tested the hypothesis that subtly different types of social exclusion (being ignored vs. being rejected) produce very different con," Working Papers 0001, College of Business, University of Texas at San Antonio.
• Tina M. Lowrey & Ann Kronrod, 2012. "Phonetic Similarity in Brand Name Innovation," Working Papers 0019, College of Business, University of Texas at San Antonio.
• TINA M. Ashok K. Lalwani & David H. Silvera & Kent B. Monroe, 2012. "Price Promotion (In)consistency and Consumers’ Brand Evaluations: The Role of Reference Prices," Working Papers 0022, College of Business, University of Texas at San Antonio.
• Mustafa Sinanagic & Beriz Civic & Alma Kamaric, 2012. "Institutional Marketing Communications In Role Of Attracting Foreign Direct Investments To Bosnia And Herzegovina," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 10(1), pages 47-62.
• Veeva Mathew & Sam Thomas & Joseph I Injodey, 2012. "Direct And Indirect Effect Of Brand Credibility, Brand Commitment And Loyalty Intentions On Brand Equity," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 10(2), pages 73-82.
• Domergue, M. (éd.) & Couderc, J.P. (éd.) & Rivière-Giordano, G. (éd.) & Maurel, C. (éd.), 2012. "Dynamiques des entreprises agroalimentaires (EAA) du Languedoc-Roussillon : évolutions 1998-2010," Research serial MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 201208, January-j.
• Claudio Giachetti & Gianluca Marchi & Riccardo Corradini, 2012. "UsersÕ ability to anticipate incremental and radical innovation in online communities: The role of product knowledge and willingness to participate in the community life," Working Papers 15, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
• Cinzia Colapinto & Elena Sartori & Marco Tolotti, 2012. "A two-stage model for diffusion of innovations," Working Papers 16, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
• Evgeni Stanimirov & Borislava Cherkezova, 2012. "Analysis Of Staff And Customer Satisfaction," Business & Management Compass, University of Economics Varna, issue 2, pages 21-35.
• Hrisina Hristova, 2012. "The Transition To Customer Focused Approach In Corporate Banking," Business & Management Compass, University of Economics Varna, issue 2, pages 99-109.
• Stoyan Marinov, 2012. "Management Decisions In The Context Of Bulgaria’s Lifecycle As A Coastal Tourist Destination," Business & Management Compass, University of Economics Varna, issue 4, pages 7-16.
• Krasimira Yancheva, 2012. "Assessing The Potential Of Bulgarian Folklore For The Realization Of Cultural Tourist Travel," Business & Management Compass, University of Economics Varna, issue 4, pages 99-109.
• George Tesar & Jan Bodin, 2012. "Marketing Management in Geographically Remote Industrial Clusters:Implications for Business-to-Consumer Marketing," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 8340, February.
• Luiz Moutinho & Kun-Huang Huarng (ed.), 2012. "Quantitative Modelling in Marketing and Management," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 8503.
• Sergiu BARBU & Ilie CRISTESCU, 2012. "The Context of Modern Branding Emergence," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, vol. 5(17), pages 153-166.
• Liviu-Gabriel CABĂU, 2012. "The Productivity Paradox, Myth or Reality?," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, vol. 5(17), pages 180-189.
• Cristian DUTU, 2012. "The influence of relationship marketing drivers on marketing and business performance," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, vol. 5(18), pages 205-220.
• Corina PELAU, 2012. "The influence of the income on the cognitive and emotional reactions of the consumer," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, vol. 5(18), pages 221-235.
• Anca Maria CONSTANTIN, 2012. "The antecedents of e-satisfaction and e-loyalty," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, vol. 5(18), pages 236-252.
• Simona-Mihaela TRIF, 2012. "Antecedents and consequences of relationship quality. A case study of banking sector in Romania," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, vol. 5(18), pages 253-271.
• Woisetschläger, David & Backhaus, Christof & Dreisbach, Jan & Schnöring, Marc, 2012. "Sponsoringstudie 2012 – Wie die Sponsoren der Fußball-Bundesliga von der Stärke der Vereinsmarken profitieren können," EconStor Preprints 70791, ZBW - Leibniz Information Centre for Economics.
• Schwarz, Annika & Botzenhardt, Florian & Pätzmann, Jens U., 2012. "Social Media im Recruiting," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 1/2012, pages 6-12.
• Fähnle, Sabrina & Teichmann, Julia & Pätzmann, Jens U., 2012. "Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 1/2012, pages 13-23.
• Schmidt, Romy, 2012. "Die Wahrnehmung der Winter-Destination Tirol der Zielgruppe 'junge Leute' in Mecklenburg-Vorpommern," Wismar Discussion Papers 02/2012, Hochschule Wismar, Wismar Business School.
• Silberhorn, Nadja & Hildebrandt, Lutz, 2012. "Does umbrella branding really work? Investigating cross-category brand loyalty," SFB 649 Discussion Papers 2012-028, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
• Hildebrandt, Lutz & Tischer, Sven, 2012. "Brand equity: How is it affected by critical incidents and what moderates the effect," SFB 649 Discussion Papers 2012-062, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
• Tischer, Sven, 2012. "Measuring the impact of critical incidents on brand personality," SFB 649 Discussion Papers 2012-064, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
• Sulk, Ingolf & Klotz, Michael, 2012. "Einsatz von eGuides auf der Marienburg in Malbork (Polen): Erhebung und Analyse einer Best Practice," SIMAT Arbeitspapiere 04-12-021, Hochschule Stralsund, Stralsund Information Management Team (SIMAT).
• Kiefer, Stephanie, 2012. "Untersuchung von Indikatoren zur Qualitätsmessung von Reitschulen in Deutschland," Discussion Papers of the Institute for Organisational Economics 4/2012, University of Münster, Institute for Organisational Economics.
• Mohammed Chowdhury & Nadiah Ahmad, 2012. "Factors Affecting Consumer Participation In Online Shopping In Malaysia: The Case Of University Students," European Journal of Business and Economics, Central Bohemia University, vol. 5(0), pages 49-531:5, September.
• Lukasz A. Drozd & Jaromir B. Nosal, 2012. "Understanding International Prices: Customers as Capital," American Economic Review, American Economic Association, vol. 102(1), pages 364-395, February.
  • Jaromir B. Nosal & Lukasz A. Drozd, 2007. "Understanding International Prices: Customers as Capital," 2007 Meeting Papers 755, Society for Economic Dynamics.
  • Jaromir B. Nosal & Lukasz A. Drozd, 2010. "Understanding International Prices: Customers as Capital," 2010 Meeting Papers 1027, Society for Economic Dynamics.
  • Lukasz A. Drozd & Jaromir B. Nosal, 2008. "Understanding international prices: customers as capital," Staff Report 411, Federal Reserve Bank of Minneapolis.
• Bart J. Bronnenberg & Jean-Pierre H. Dube & Matthew Gentzkow, 2012. "The Evolution of Brand Preferences: Evidence from Consumer Migration," American Economic Review, American Economic Association, vol. 102(6), pages 2472-2508, October.
  • Bart J. Bronnenberg & Jean-Pierre H. Dube & Matthew Gentzkow, 2010. "The Evolution of Brand Preferences: Evidence from Consumer Migration," NBER Working Papers 16267, National Bureau of Economic Research, Inc.
• Richard Friberg & Erik Grönqvist, 2012. "Do Expert Reviews Affect the Demand for Wine?," American Economic Journal: Applied Economics, American Economic Association, vol. 4(1), pages 193-211, January.
• Andrea Pozzi, 2012. "Shopping Cost and Brand Exploration in Online Grocery," American Economic Journal: Microeconomics, American Economic Association, vol. 4(3), pages 96-120, August.
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• Jacinta Moreira & Maria Jose Silva & Jorge Simões & Gastão Sousa, 2012. "Drivers of Marketing Innovation in Portuguese Firms," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(31), pages 195-206, February.
• Umit Alniacik & Cengiz Yilmaz, 2012. "The Effectiveness of Green Advertising: Influences of Claim Specificity, Product’s Environmental Relevance and Consumers’ Pro-environmental Orientation," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(31), pages 207-222, February.
• Maria Ioncică & Eva-Cristina Petrescu & Diana Ioncică, 2012. "Transports and Consumers’ Ecological Behaviour," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(31), pages 70-83, February.
• Dan Popescu & Alina Ciocârlan-Chitucea & Alexandra Steriu & Cristina State, 2012. "Change Management – Condition of Organizational Sustainability in IT&C Small and Medium-Sized Enterprises," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(32), pages 333-348, June.
• Nicolae Al Pop & Mihaela Roman & Adina Săniuţă & Carmen Petrişoaia, 2012. "Relationship Marketing, Engine of Sustainable Development and Organisational Change in the Romanian Business Environment," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(32), pages 349-364, June.
• Eva-Cristina Petrescu & Diana-Eugenia Ioncică, 2012. "Perception of Private and Public Medical Services In Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(Special N), pages 653-664, November.
• Ana-Claudia Ţapardel & Florin-Alexandru Alexe, 2012. "Strategic Directions for the Bucharest Strategy and City Brand," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(Special N), pages 720-737, November.
• Carmen Balan & Mirela-Patricia Zegreanu, 2012. "Insights into the Development of the Market of Mobile Marketing Services in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(Special N), pages 786-801, November.
• Alina Filip & Lelia Voinea, 2012. "Understanding the Processes of Customer Acquisition, Customer Retention and Customer Relationship Development," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 2(2), pages 62-67, April.
• Mihaela Constantinescu, 2012. "The Relationship between the Quality of Life Concept and Social Marketing Development," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 2(2), pages 75-80, April.
• Raluca Ciornea & Marius Dorel Pop & Mihai Florin Bacila, 2012. "Segmenting Luxury Market Based on the Type of the Luxury Consumed. Empirical Study on Young Female Luxury Consumers," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 2(3), pages 143-152, July.
• Carmen Acatrinei & Teodora Viviana Puiu, 2012. "The Loyalty Card: Issues in Evaluating Loyalty Program Effectiveness," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 2(3), pages 153-164, July.
• Florin Tudor Ionescu & Mihai Ioan Roºca, 2012. "Strategic Planning of the Eco Product Portfolio," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 2(3), pages 173-178, July.
• Pandit, Mahesh & Paudel, Krishna P. & Hinson, Roger A., 2012. "Intensity of Integrated Pest Management (IPM) Practices Adoption by U.S. Nursery Crop Producers," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 124942, Agricultural and Applied Economics Association.
• Bakos, Izabella Mária & Tamus, Antalné, 2012. "A Magyar És A Partiumi Középiskolások Élelmiszerfogyasztói Szokásainak Összehasonlító Vizsgálata, Primer Kutatás Alapján," Acta Carolus Robertus, Karoly Robert University College, vol. 2(2), pages 1-8.
• Akaichi, Faiçal & Nayga, Rodolfo M., Jr. & Gil, Jose Maria, 2012. "Effect of Price-Discount Distribution in Multi-Unit Price Promotions on Sales Value and retailers’ revenue: Evidence from Multi-Unit Auctions," 2012 Conference, August 18-24, 2012, Foz do Iguacu, Brazil 126487, International Association of Agricultural Economists.
• Babovic, Jovan & Raicevic, Vuk & Caric, Marko, 2012. "Benchmarking As A Function Of Competitiveness And Efficiency In Business," Economics of Agriculture, Institute of Agricultural Economics, vol. 59(01), pages 1-13, April.
• Stojanovic, Zaklina & Gligorijevic, Mirjana & Rakonjac Antic, Tatjana, 2013. "The Role Of The Marketing Mix In The Improvement Of Agricultural Insurance," Economics of Agriculture, Institute of Agricultural Economics, vol. 59(4), pages 1-12, January.
• Hinson, Roger A. & Paudel, Krishna P. & Velástegui, Marco, 2012. "Understanding Ornamental Plant Market Shares to Rewholesaler, Retailer, and Landscaper Channels," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 44(2), pages 173-189, May.
  • Hinson, Roger A. & Paudel, Krishna P. & Velastegui, Marco, 2012. "Understanding Ornamental Plant Market Shares to Rewholesaler, Retailer, and Landscaper Channels," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 44(2), pages 1-17, May.
• Martinez, Laura Martinez-Carrasco & Bauza, Margarita Brugarolas & Poveda, Africa & Ferrer, Dolores & Fresquet, Enrique, 2012. "Disposicion a pagar por tomates mejorados geneticamente. Aplicacion de una subasta experimental," Revista Espanola de Estudios Agrosociales y Pesqueros, Ministerio de Medio Ambiente, Rural y Marino (formerly Ministry of Agriculture), issue 233, pages 1-28.
• Claudia ICONARU, 2012. "Modeling The Key Role Of Overall Satisfaction With The Online Buying Process In Determinig Behavioral Loyalty Intentions," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 9, pages 75-92, June.
• Gheorghe Meghisan & Adriana Lazarescu & Georgeta-Madalina Meghisan, 2012. "Marketing Study Regarding The Consumption Behaviortowards Kaufland Hypermarkets," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(40), pages 45-50.
• Ion Stancu & Adriana Lazarescu & Flaviu Meghisan, 2012. "A New Vision On Sales," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(40), pages 5-9.
• Roxana DUMITRIU, 2012. "The Role Of Branding In Marketing Strategy," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 125-132, May.
• Mohammed Belal Uddin & Bilkis Akhter, 2012. "Customer Satisfaction In Mobile Phone Services In Bangladesh: A Survey Research," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 20-36, May.
• Tudor NISTORESCU & Catalin Mihail BARBU & Valentin STANCIU, 2012. "Profile Analysis Of The Employees Of Commercial Banks In Romania," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 37-52, May.
• Shpëtim ÇERRI, 2012. "Measuring Consumer-Based Brand Equity - Evidence From Albanian Banking Sector," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 7-19, May.
• Raluca BABUT COMIATI, 2012. "Romanian Consumers’ Attitude Towards Tv Commercials," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 233-248, November.
• Cristinel CONSTANTIN, 2012. "Coordinates Of Postal Services Market In Romania," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 261-272, November.
• Oana Bărbulescu (Åžeitan) & Cristina Bălteanu, 2012. "Qualitative Marketing Research Regarding The Impact Of The Romanian Legal Framework On The Activity Of Leasing Companies," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(14), pages 1-24.
• Iacob Cătoiu & Daniel Adrian Gârdan & Iuliana Petronela Geangu, 2012. "Customer Loyalty - Specific Features Of Retail Activity In Bucharest," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(14), pages 1-25.
• Iacob Cătoiu & Mihai Å¢ichindelean, 2012. "Relationship Marketing - Theoretical Consideration," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(14), pages 1-31.
• Shpëtim Çerri, 2012. "Assessing The Quality Of Higher Education Services Using A Modified Servqual Scale," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(14), pages 1-32.
• Larisa Loredana Dragolea & Denisa Adriana Cotîrlea, 2012. "One Step Closer To City Branding Through Culture: Consumer Preferences For Cultural Tourism Services In Alba Iulia - Customization On National Museum Of Unification," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(14), pages 1-33.
• Ana -Lucia Ristea & Constanta Popescu & Delia Mioara Popescu, 2012. "The Place Of Strategic Marketing In The Preoccupations Of The Small And Medium Enterprises From Dã‚Mboviå¢A County," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(14), pages 1-35.
• Călin VegheÅŸ & Mihai Orzan & Carmen Acatrinei & Diana Dugulan, 2012. "Privacy Literacy: What Is And How It Can Be Measured?," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(14), pages 1-36.
• Ana Maria Savu, 2012. "The risk of social mirage human resources needs to support natural resource," International Journal for Responsible Tourism, Fundatia Amfiteatru, vol. 1(1), pages 17-23, October.
• George Bouros, 2012. "Wildlife - watching tourism of Romania and its impact on species and habitats," International Journal for Responsible Tourism, Fundatia Amfiteatru, vol. 1(1), pages 23-28, October.
• Elena - Manuela Istoc, 2012. "Urban cultural tourism and sustainable development," International Journal for Responsible Tourism, Fundatia Amfiteatru, vol. 1(1), pages 38-57, October.
• Ana Florina Fecioru, 2012. "Driving values and visual identity in the process of developing the tourism brand destination for Danube Delta," International Journal for Responsible Tourism, Fundatia Amfiteatru, vol. 1(1), pages 57-66, October.
• Nicolae Neacsu, 2012. "Protection and conservation of tourism potential. Essential conditions for a sustainable and responsible development of tourism," International Journal for Responsible Tourism, Fundatia Amfiteatru, vol. 1(1), pages 7-17, October.
• Mutlu Uygun & Eyup Akin, 2012. "Examining Consumers’ Evaluations Of The Brands’ Functional, Symbolic, And Experiential Benefits," Anadolu University Journal of Social Sciences, Anadolu University, vol. 12(2), pages 107-122, June.
• Cevahir Uzkurt & Rukiye Sen, 2012. "The Effects of Organizational Culture and Organizational Innovation on Marketing Innovation: A Research on Carbonated Beverage Industry," Anadolu University Journal of Social Sciences, Anadolu University, vol. 12(3), pages 27-50, September.
• Harun Sonmez, 2012. "Determination of the Criteria Preferred in Entering Private Pension System by Analytical Hierarchy Process," Anadolu University Journal of Social Sciences, Anadolu University, vol. 12(3), pages 83-92, September.
• Mihai Ioan Rosca & Florin Tudor Ionescu, 2012. "Utilizarea planificarii strategice orientata spre piata in vederea introducerii produselor ecologice romanesti pe piete Europene," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 6(1), pages 17-27, June.
• Mihai Orzan & Octav Ionut Macovei, 2012. "Criterii de evaluare a eficientei comunicarii de marketing prin intermediul blogosferei," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 6(1), pages 2-16, June.
• Corina Serban, 2012. "Impactul mediului online asupra programelor de prevenire a abandonului scolar: Un studiu privind problema educatiei in familiile din Romania," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 6(1), pages 28-48, June.
• Adelina Eugenia Ivanov, 2012. "Comunicarea integrata de marketing, sursa a crearii avantajului competitiv," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 6(1), pages 49-58, June.
• Irina Iosub & Gheorghe Orzan, 2012. "Semnificatia mesajelor comunicationele difuzate prin intermediul Blogosferei," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 6(1), pages 59-65, June.
• Andra-Madalina Platon, 2012. "Evaluarea caracteristicilor tehnice si estetice in alegerea Ultrabook-urilor," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 6(1), pages 66-81, June.
• Adina Zara, 2012. "Using Neuromarketing for Understanding Consumer Behavior Online," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 6(1), pages 82-91, June.
• Denisa Andreea Niculae, 2012. "Factori de influenta pe piata romaneasca a bunurilor de larg consum," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 6(1), pages 92-105, June.
• Ernes Oliva & Marko Paliaga, 2012. "Research Of Influence Of Autochthonous Regional Products On Regional Brand- Example Of The Istrian Region," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 21(1), pages 363-380, june.
• Anna Majtanova & Zuzana Brokesova, 2012. "Financial Services Marketing In The Era Of Online Social Network Sites: The Case Of Insurance Marketing," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 21(1), pages 45-66, june.
• Marina Cirjak & Aleksandra Krajnovic & Jurica Bosna, 2012. "Private Brands," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 21(2), pages 597-620, december.
• Krum Alexandrov, 2012. "110 Years of Marketing," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 121-127.
• Alt Mónika Anetta & Pál Zsuzsa & Seer László, 2012. "Using The Theory Of Technology Acceptance Model To Explain Teenagers' Adoption Of Smartphones In Transylvania," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Vicky Katsoni & Maria Venetsanopoulou, 2012. "Use of Tourism Distribution Channels and Marketing Segmentation Strategies," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Alex Grasas, 2015. "When to Carry Eccentric Products? Optimal Retail Assortment under Consumer Returns," Working Papers 680, Barcelona School of Economics.
• Domazet Anto & Sendić Rusmir & Alić Adi, 2012. "Convergence analysis of household expenditures using the absolute β-convergence method," Business Systems Research, Sciendo, vol. 3(1), pages 23-29, June.
• Chauhan Rajneesh & Dwivedi Rajeev & Sherry Arun, 2012. "Critical success factors for offshoring of enterprise resource planning (ERP) implementations," Business Systems Research, Sciendo, vol. 3(1), pages 4-13, June.
• Wei Li, 2012. "Well‐Informed Intermediaries In Strategic Communication," Economic Inquiry, Western Economic Association International, vol. 50(2), pages 380-398, April.
• DUMITRESCU Luigi & TICHINDELEAN Mihai & VINEREAN Simona, 2012. "Discovering Social Media Behavior Patterns In Order To Improve The Marketing Strategy In The Current Chaotic Environment," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 151-156.
  • DUMITRESCU Luigi & TICHINDELEAN Mihai & VINEREAN Simona, 2012. "Discovering Social Media Behavior Patterns In Order To Improve The Marketing Strategy In The Current Chaotic Environment," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 65(6), pages 24-35.
• DUMITRESCU Luigi & TICHINDELEAN Mihai & VINEREAN Simona, 2012. "Discovering Social Media Behavior Patterns In Order To Improve The Marketing Strategy In The Current Chaotic Environment," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 65(6), pages 24-35.
  • DUMITRESCU Luigi & TICHINDELEAN Mihai & VINEREAN Simona, 2012. "Discovering Social Media Behavior Patterns In Order To Improve The Marketing Strategy In The Current Chaotic Environment," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 151-156.
• Jiří Nožička & Stanislava Grosová, 2012. "Measuring of Market Orientation on Sample of Small and Medium Innovative Enterprises [Měření tržní orientace ve vzorku malých a středních inovačních podniků 1]," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, vol. 15(1), pages 31-42.
• Daniela Frejková & Vladimír Chalupský, 2012. "Connections between Customer Relationship Management and Market Orientation," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, vol. 15(1), pages 55-64.
• Markéta Lhotáková & Petr Král & Yana Shamina & Maria Tisovsky, 2012. "Analysis of Media Coverage of the Czech Republic and its Potential Impact on Perception of Czech Republic," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, vol. 15(2), pages 41-54.
• Gavin Lees & Torgier Watnee, 2012. "What happens to a Radio Station's Share and Cumulative Audience When a New Radio Station Enters the Marketplace?," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, vol. 15(2), pages 55-60.
• Cristian MOROZAN, 2012. "Digital Marketing Influence On The Formation Of Brand Communities," Management Strategies Journal, Constantin Brancoveanu University, vol. 15(1), pages 37-43.
• Maurizio LANFRANCHI & Carlo GIANETTO, 2012. "Survey On The Consumption Of Wine In Sicily," Management Strategies Journal, Constantin Brancoveanu University, vol. 15(1), pages 5-14.
• Maria-Roxana DOROBANTU, 2012. "Touristic Village In Valcea - Promoter Of Etnofolklore Tourism In Romania," Management Strategies Journal, Constantin Brancoveanu University, vol. 15(1), pages 60-68.
• Maurizio LANFRANCHI & Carlo GIANETTO & Ionela-Carmen PIRNEA, 2012. "Brief Analysis Of A Survey On The Consumption Of Energy Drinks In Italy," Management Strategies Journal, Constantin Brancoveanu University, vol. 17(3), pages 15-20.
• Carmen-Maria IORDACHE, 2012. "Coordinates Of The Development Of Tourism In Urban Area," Management Strategies Journal, Constantin Brancoveanu University, vol. 17(3), pages 5-9.
• Djamchid Assadi & Arvind Ashta, 2012. "Brand Value Building in Online Social Lending Startups," Journal of Innovation Economics, De Boeck Université, vol. 0(1), pages 139-161.
• Levine, David I. & Cotterman, Carolyn, 2012. "What Impedes Efficient Adoption of Products? Evidence from Randomized Variation in Sales Offers for Improved Cookstoves in Uganda," Institute for Research on Labor and Employment, Working Paper Series qt7qk8m53w, Institute of Industrial Relations, UC Berkeley.
• Raúl Calixto Flores & Augusto César Rojas Aparicio, 2012. "La sustentabilidad en la formación de los economistas," Ravista Raites antes Panorama Administrativo Journal, Red de Investigación en Administración de la Innovación Tecnológica, Económica y Sustentable - Instituto Tecnológico de Celaya, Departamento de Ciencias Económico Administrativas, vol. 6(10), pages 21-38, Enero - J.
• Simon Wey & Christian Jaag & Helmut Dietl & Urs Trinkner, 2012. "Technology and Market Structure in the Defender Model," Working Papers 0036, Swiss Economics.
• Orakanya Kanjanatarakul & Komsan Suriya, 2012. "Comparison of sales forecasting models for an innovative agro-industrial product: Bass model versus logistic function," The Empirical Econometrics and Quantitative Economics Letters, Faculty of Economics, Chiang Mai University, vol. 1(4), pages 89-106, December.
• Mersid Poturak, 2012. "Marketing Factors Influencing Bankselection In Bosnia And Herzegovina," Journal Articles, Center For Economic Analyses, pages 5-16, December.
• Andrés Machado Quevedo & Alejandro Pérez Londoño & Andrés Ramírez Hassan, 2012. "Venta cruzada en los fondos de pensiones colombianos: una aproximación mediante análisis de supervivencia," Estudios Gerenciales, Universidad Icesi, June.
  • Andrés Machado Quevedo & Andrés Ramírez Hassan, 2011. "Venta cruzada en los fondos de pensiones colombianos: una aproximación mediante análisis de supervivencia," Documentos de Trabajo de Valor Público 10611, Universidad EAFIT.
• Marta Frasquet Deltoro & Alejandro Mollá Descals & María Eugenia Ruiz Molina, 2012. "Factores determinantes y consecuencias de la adopción del comercio electrónico B2C: una comparativa internacional," Estudios Gerenciales, Universidad Icesi, June.
• Madeline Melchor Cardona & Juan José Bravo, 2012. "Service quality perceptions in higher education institutions: the case of a colombian university," Estudios Gerenciales, Universidad Icesi, December.
• Ignacio Gómez Roldán & Rafael Guillermo Ricardo Bray, 2012. "Cultura organizacional: aproximación sectorial en Bogotá," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada, December.
• Nelcy Rocío Escobar Moreno, 2012. "Las comunicaciones integradas de marketing (CIM) como pilar de la estrategia de marketing verde y sus implicaciones en la gestión ambiental," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada, December.
• Pedro Barrientos Felipa, 2012. "Efecto de la carretera Interoceánica en el comercio internacional de Perú y Brasil," Revista Finanzas y Politica Economica, Universidad Católica de Colombia, vol. 4(2), pages 25-50, December.
• Luís Ángel Meneses Cerón & Ronald Alejandro Macuacé Otero, 2012. "Contagio financiero entre economías: un análisis exploratorio a través de la econometría. Caso Colombia - Estados Unidos," Revista Finanzas y Politica Economica, Universidad Católica de Colombia, vol. 4(2), pages 51-62, December.
• María Isabel Serrano Montiel & Emmanuel Borgucci & Jhon Jairo Sánchez Oquendo, 2012. "Crédito de instituciones públicas municipales y regionales a las microempresas y empresas de la economía solidaria del estado Zulia, Venezuela, 00-09," Revista Finanzas y Politica Economica, Universidad Católica de Colombia, vol. 4(2), pages 63-82, December.
• Yessica González Londono & Mauricio Zuluaga Carmona & Cecilia Maya Ochoa, 2012. "Enfoque de opciones reales para la valoración financiera de marcas," Revista Ad-Minister, Universidad EAFIT, October.
• Verónica Piedrahíta & Lina María Ceballos Ochoa & Mauricio Bejarano, 2012. "La moda y el comportamiento adolescente urbano en centros comerciales de Medellín," Revista Ad-Minister, Universidad EAFIT, May.
• Paolo Enria, 2012. "Local identity and food and wine communication as a lever for place marketing," CERIS Working Paper 201208, CNR-IRCrES Research Institute on Sustainable Economic Growth - Torino (TO) ITALY - former Institute for Economic Research on Firms and Growth - Moncalieri (TO) ITALY.
• Hinson, Roger A. & Paudel, Krishna P. & Velastegui, Marco, 2012. "Understanding Ornamental Plant Market Shares to Rewholesaler, Retailer, and Landscaper Channels," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 44(2), pages 1-17, May.
  • Hinson, Roger A. & Paudel, Krishna P. & Velástegui, Marco, 2012. "Understanding Ornamental Plant Market Shares to Rewholesaler, Retailer, and Landscaper Channels," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 44(2), pages 173-189, May.
• Charfi, Ahmed Anis, 2012. "L’expérience d’immersion en ligne dans les environnements marchands de réalité virtuelle," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/9785 edited by Volle, Pierre.
• Damien Collard, 2012. "Les enquêtes client mystère:un dispositif de gestion au service des transformations organisationnelles ou comment réorganiser l'entreprise «au nom du client» - The Mystery shopping: a management mecha," Working Papers CREGO 1120603, Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations.
• Shahriar Azizi & Fateme Ghytasivand & Sina Fakharmanesh, 2012. "Impact of Brand Orientation, Internal Marketing and Job Satisfaction on the Internal Brand Equity: The Case of Iranian’s Food and Pharmaceutical Companies," International Review of Management and Marketing, Econjournals, vol. 2(2), pages 122-129.
• Morteza Jamalzadeh & Navid Behravan & Roozbeh Masoudi, 2012. "An Empirical Study of Email-Based Advertisement and its Influence on Consumers’ Attitude," International Review of Management and Marketing, Econjournals, vol. 2(3), pages 130-138.
• Raj Kumar Gautam, 2012. "Internet Marketing Usage by Small Indian Entrepreneurs:An Exploratory Study of Punjab," International Review of Management and Marketing, Econjournals, vol. 2(1), pages 43-51.
• Pierre Rostan & Alexandra Rostan, 2012. "Assessing the Predictive Power of Customer Satisfaction for Financial and Market Performances: Price-to-Earnings Ratio is a Better Predictor Overall," International Review of Management and Marketing, Econjournals, vol. 2(1), pages 59-74.
• Chutinon Putthiwanit, 2012. "Investigating Consumer Insight by Using Completion Techniques: A Case Study of a Motorcycle Accessory Shop in Thailand," International Review of Management and Marketing, Econjournals, vol. 2(2), pages 92-98.
• Abdul Alem Mohammed & Basri bin Rashid, 2012. "Customer Relationship Management (CRM) in Hotel Industry: A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities and Hotel Performance," International Review of Management and Marketing, Econjournals, vol. 2(4), pages 220-230.
• Huang, Jikun & Wu, Yunhua & Yang, Zhijian & Rozelle, Scott & Fabiosa, Jacinto & Dong, Fengxia, 2012. "Marketing China's milk: A case study of the sales activity of dairy farmers in greater Beijing," China Economic Review, Elsevier, vol. 23(3), pages 675-689.
• Cohen, Mark A. & Vandenbergh, Michael P., 2012. "The potential role of carbon labeling in a green economy," Energy Economics, Elsevier, vol. 34(S1), pages 53-63.
  • Cohen, Mark A. & Vandenbergh, Michael P., 2012. "The Potential Role of Carbon Labeling in a Green Economy," RFF Working Paper Series dp-12-09, Resources for the Future.
• Rennhoff, Adam D. & Wilbur, Kenneth C., 2012. "Local media ownership and media quality," Information Economics and Policy, Elsevier, vol. 24(3), pages 231-242.
• Claus, Bart & Geyskens, Kelly & Millet, Kobe & Dewitte, Siegfried, 2012. "The referral backfire effect: The identity-threatening nature of referral failure," International Journal of Research in Marketing, Elsevier, vol. 29(4), pages 370-379.
  • Claus, Bart & Geyskens, Kelly & Millet, Kobe & Dewitte, Siegfried, 2012. "The referral backfire effect: The identity-threatening nature of referral failure," MPRA Paper 57061, University Library of Munich, Germany.
• Rockenbach, Bettina & Sadrieh, Abdolkarim, 2012. "Sharing information," Journal of Economic Behavior & Organization, Elsevier, vol. 81(2), pages 689-698.
  • Bettina Rockenbach & Abdolkarim Sadrieh, 2009. "Sharing Information," FEMM Working Papers 09029, Otto-von-Guericke University Magdeburg, Faculty of Economics and Management.
• Bhatt, Meghana A., 2012. "Evaluation and associations: A neural-network model of advertising and consumer choice," Journal of Economic Behavior & Organization, Elsevier, vol. 82(1), pages 236-255.
• Chuang, Shih-Chieh & Cheng, Yin-Hui & Hsu, Chun-Ting, 2012. "The influence of suggestions of reference groups in the compromise effect," Journal of Economic Psychology, Elsevier, vol. 33(3), pages 554-565.
• Newman, George E. & Jeremy Shen, Y., 2012. "The counterintuitive effects of thank-you gifts on charitable giving," Journal of Economic Psychology, Elsevier, vol. 33(5), pages 973-983.
• Azar, Ofer H., 2012. "What affects customer success when bargaining for a new car? Some empirical evidence," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 41(1), pages 26-30.
• Volkan OZBEK & Umit ALNIACIK & Fatih KOC, 2012. "The Impact of Unfair Business Practices on Bank Customers: An Experimental Study," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 12(1), pages 23-30.
• Ayla OZHAN DEDEOGLU & Ipek KAZANCOGLU, 2012. "Consumer Guilt: A Model of Its Antecedents and Consequences," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 12(1), pages 9-22.
• Samson, Alain & Voyer, Benjamin G., 2012. "Two minds, three ways: dual system and dual process models in consumer psychology," LSE Research Online Documents on Economics 47252, London School of Economics and Political Science, LSE Library.
• Rosa Díaz, Isabel María & Rondán Cataluña, Francisco Javier, 2012. "Determinantes y consecuencias de la efectividad de las promociones basadas en precios," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Beristain Oñederra, José Juan & Mediano Serrano, Lucía & Mitxeo Grajirena, Jone & Villalba Merlo, Francisco Javier, 2012. "Marcas y redes de generación de valor en el sector ovino del País Vasco," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Gázquez Abad, Juan Carlos & Martínez López, Francisco J. & Barrales Molina, Vanesa, 2012. "Las indicaciones de origen protegidas como elemento de diferenciación de los productos agroalimentarios: el caso del jamón en España," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).

2011

• Natalya Gurzhiy, 2011. "The Architecture Of Strategic Marketing At The Corporate And Functional Levels Of A Company," European Journal of Business and Economics, Central Bohemia University, vol. 2(0), pages 54-561:2, September.
• Elena Reutskaja & Rosemarie Nagel & Colin F. Camerer & Antonio Rangel, 2011. "Search Dynamics in Consumer Choice under Time Pressure: An Eye-Tracking Study," American Economic Review, American Economic Association, vol. 101(2), pages 900-926, April.
• Emir Kamenica & Matthew Gentzkow, 2011. "Bayesian Persuasion," American Economic Review, American Economic Association, vol. 101(6), pages 2590-2615, October.
  • Emir Kamenica & Matthew Gentzkow, 2009. "Bayesian Persuasion," NBER Working Papers 15540, National Bureau of Economic Research, Inc.
  • Emir Kamenica & Matthew Gentzkow, 2009. "Bayesian Persuasion," NajEcon Working Paper Reviews 814577000000000369, www.najecon.org.
• James W. Roberts, 2011. "Can Warranties Substitute for Reputations?," American Economic Journal: Microeconomics, American Economic Association, vol. 3(3), pages 69-85, August.
• Corina Şerban, 2011. "Partnership in Social Marketing Programs. Socially Responsible Companies and Non-Profit Organizations’ Engagement in Solving Society’s Problems," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(29), pages 104-116, February.
• Rodica Milena Zaharia & Dainora Grundey, 2011. "Corporate Social Responsibility in the Context of Financial Crisis: A Comparison between Romania and Lithuania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(29), pages 195-206, February.
• Nicolae Al. Pop, 2011. "Professor C. Florescu – Founder of the Marketing School from Bucharest," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(29), pages 322-330, February.
• Răzvan Zaharia & Emanuela Maria Avram & Raluca Cristina Eftimie, 2011. "Developing a Conceptual Model Based on the Correlations Between Marketing Higher Education and Knowledge Based Economy," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(30), pages 437-447, June.
• Ioan Plăiaş & Ciprian-Marcel Pop & Raluca Băbuţ & Dan Cristian Dabija, 2011. "Employers’ Perception Of Competences Acquired Through Academic Marketing Training In Knowledge Based Economy," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(30), pages 448-463, June.
• Carmen Bălan & Daniela Ioniţă, 2011. "Exploratory Research on the Organizational Learning in Small Enterprises and Implications for the Economic Higher Education," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(30), pages 464-481, June.
• Dan Popescu & Iulia Chivu & Alina Ciocarlan-Chitucea & Daniela-Oana Popescu, 2011. "The Development of Touristic Services through Individual and Organizational Learning. Study Case: Romania and Spain," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(Special N), pages 725-735, November.
• Cristian Bogdan Onete & Razvan Dina & Remus Negoi, 2011. "Estimating the Importance of Social Media in Consumers’ Education and Information Using New Techniques," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(Special N), pages 736-745, November.
• Lelia Voinea & Alina Filip, 2011. "Analyzing the Main Changes in New Consumer Buying Behavior during Economic Crisis," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 1(1), pages 14-19, July.
• Andreea Barbu, 2011. "Public Sector Marketing: Importance and Characteristics," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 1(2), pages 58-64, September.
• Florin Tudor Ionescu, 2011. "Boston Consulting Group II – A Business Portfolio Analysis Matrix," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 1(2), pages 65-70, September.
• Mihaela Constantinescu, 2011. "The Specifics of the Sport Product and Their Implications within the Marketing Activity," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 1(2), pages 71-76, September.
• Alina Filip, 2011. "Loyalty Programs. Role, Structure and Potential Benefits," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 1(2), pages 88-93, September.
• Laura Daniela TANASE (ROSCA), 2011. "The Degree Of Financial Education At The Romanian People," Journal of Doctoral Research in Economics, The Bucharest University of Economic Studies, vol. 3(1), pages 23-37, March.
• Corina SERBAN, 2011. "The Impact Of Recession On Social Marketing Activities : An Analysis Of Non-Profit Organizations Performance In The Context Of A Fluctuating European Economy," Journal of Doctoral Research in Economics, The Bucharest University of Economic Studies, vol. 3(3), pages 38-47, September.
• Pouliot, Sebastien, 2011. "The FDA Food Safety and Modernization Act and the Exemption for Small Firms," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103885, Agricultural and Applied Economics Association.
• Caldeira, Monica & Sottomayor, Miguel & Souza Monteiro, Diogo M., 2011. "Portuguese Retailers’ Motivations to Adopt Front of Pack Nutrition Labels: A Qualitative Analysis," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 109189, Agricultural and Applied Economics Association.
• Banterle, Alessandro & Carraresi, Laura & Cavaliere, Alessia, 2011. "Price Setting in Food SMEs: Which Role for Marketing Capability? An Empirical Analysis in Italy," 2011 International European Forum, February 14-18, 2011, Innsbruck-Igls, Austria 122000, International European Forum on System Dynamics and Innovation in Food Networks.
• Santucci, Fabio M. & Callieris, Roberta & Debs, Philippe, 2012. "International Fairs in the Modern Food Systems," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 2(4), pages 1-12, April.
• Palma, Marco A. & Hall, Charles R. & Collart, Alba J., 2011. "Repeat Buying Behavior for Ornamental Plants: A Consumer Profile," Journal of Food Distribution Research, Food Distribution Research Society, vol. 42(2), pages 1-11, July.
  • Palma, Marco A. & Collart, Alba J. & Hall, Charles R., 2010. "Repeat Buying Behavior for Ornamental Plants: A Consumer Profile," 2010 Annual Meeting, February 6-9, 2010, Orlando, Florida 56332, Southern Agricultural Economics Association.
• Rousu, Matthew C. & Nonnemaker, James & Farrelly, Matthew, 2011. "Choosing a Cigarette Brand: Determining the Value of Countermarketing Information to Smokers Using Field Auctions," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 43(4), pages 1-14, November.
• Link, David J. & Almas, Lal K. & Brown, Michael S. & Lawrence, Ty E., 2011. "The Beneficial Impact of Sorting Heavy Cattle at Re-Implant," 2011 Annual Meeting, February 5-8, 2011, Corpus Christi, Texas 98732, Southern Agricultural Economics Association.
• Williams, Brian R. & Stockton, Matthew C., 2011. "Utilizing cow-calf producer information to increase profits in retained ownership of beef cattle," 2011 Annual Meeting, February 5-8, 2011, Corpus Christi, Texas 98773, Southern Agricultural Economics Association.
• Rosa, Manuel & Zamora, Manuela & Salcedo, Maria, 2011. "El sobreprecio del aceite de oliva ecologico frente al del conventional a nivel minorista, como factor explicativo de su escasa cuota de ventas en Espana," Revista Espanola de Estudios Agrosociales y Pesqueros, Ministerio de Medio Ambiente, Rural y Marino (formerly Ministry of Agriculture), issue 229, pages 1-16.
• Zamora, Manuela & Ruiz, Francisco Jose & Salcedo, Maria, 2011. "Influencia de las variables sociodemograficas en el consumo de alimentos ecologicos en Espana. Analisis con base en el panel de consumo alimentario del MARM," Revista Espanola de Estudios Agrosociales y Pesqueros, Ministerio de Medio Ambiente, Rural y Marino (formerly Ministry of Agriculture), issue 230, pages 1-22.
• Adriana Manolică & Teodora Cristina Roman & Ioana Grasu, 2011. "Contact – The Client - Organization Synapsis," Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice (1954-2015), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 58, pages 305-313, november.
• Nicoleta Dospinescu, 2011. "The Importance Of Negotiation And Sales Techniques On Insurance Market," Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice (1954-2015), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 58, pages 235-246, november.
• Constantin Sasu, 2011. "A Managerial Perspective On International Marketing Research," Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice (1954-2015), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 2011, pages 137-149, july.
• Lect. Flaviu Meghisan Ph. D & Georgeta-Madalina Meghisan Ph. D, 2011. "Confusing Borders Between Marketing And Reality," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(39), pages 133-136, May.
• Prof. Gheorghe Meghisan Ph. D & Georgeta-Madalina Meghisan Ph. D, 2011. "The Strategy Of The Orange Mobile Telecommunications Provider Towards Its Employees," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(39), pages 137-140, May.
• Adriana Pau Ph. D Student, 2011. "The Role Of The Orientation Towards Innovation Within Organisation," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(39), pages 151-155, May.
• Ion Stancu Ph. D, 2011. "Purchasing Decision On Crisis Conditions," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(39), pages 257-262, May.
• Catalin Mihail BARBU, 2011. "Cultural Adaptation Of Products," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 105-110, May.
• Patricea Elena BERTEA & Ovidiu I. MOISESCU, 2011. "Perceived Risk, Price And Online Travel Agencies: Does Price Always Matter?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 32-42, May.
• Bilal AFSAR & Jawaria Andleeb QURESHI & Asim REHMAN & Rehmat Ullah BANGASH, 2011. "Consumer Panacea Over Internet Usage In Pakistan," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 43-52, May.
• Muhammad Shakil AHMAD & Ehtesham ul MUJEEB & Amir RAJPUT, 2011. "Does Brand Extension Impact Parent Brand: A Case Of Johnson, Uk," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 53-66, May.
• Adebisi SUNDAY & Babatunde BAYODE, 2011. "Strategic Influence Of Promotional Mix On Organisation Sale Turnover In The Face Of Strong Competitors," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 67-76, May.
• Muhammad Shakil AHMAD & Shahid RASHID & Muhammad Tahir MASOOD & Ehtesham UL MUJEEB, 2011. "E-Banking: A Case Study Of Askari Commercial Bank Pakistan," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 243-254, November.
• Liviu CRACIUN & Catalin Mihail BARBU, 2011. "Determining Consumers’ Propensity To Buy Romanian Products," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 255-264, November.
• Shahriar AZIZI & Amir SHARIFFAR, 2011. "Non-Functional Shopping Motives Among Iranian Consumers," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 274-282, November.
• Nicoleta Valentina FLOREA, 2011. "Using Branding To Attract, Recruit, And Retain Talented Staff," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 283-297, November.
• Alex GAVRILESCU, 2011. "Study Of Wines Positioning On The Romanian Market," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 298-302, November.
• Razvan-Andrei CORBOS & Ruxandra Irina POPESCU, 2011. "Museums, Marketing, Tourism And Urban Development. The British Museum – A Successful Model For Romanian Museums," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 303-314, November.
• Erika KULCSÁR & Szende BARTIS, 2011. "Brand Loyalty Of Female Consumers - Study Carried In Sfântu Gheorghe And The Surrounding Areas," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 323-330, November.
• Ubedullah Amjad Ali SHAIKH & Naveed Ur Rehman KHAN, 2011. "Impact Of Service Quality On Customer Satisfaction: Evidences From The Restaurant Industry In Pakistan," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 343-355, November.
• Dan Cristian Dabija, 2011. "Aspects Regarding The Marketing Environment Of Retailers," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(16), pages 63-74, April.
• N.Udaya Bhaskar & B.Raja Shekhar, 2011. "Assessment Of Service Quality In Apparel Retailing-A Study Of Three Select Cities," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(17), pages 83-92, November.
• Alex Gavrilescu, 2011. "Murfatlar Brand Personality," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(17), pages 93-99, November.
• Aurélie Bertrand & Christian Hafner, 2014. "On heterogeneous latent class models with applications to the analysis of rating scores," Computational Statistics, Springer, vol. 29(1), pages 307-330, February.
  • Bertrand, Aurélie & Hafner, Christian M., 2011. "On heterogeneous latent class models with applications to the analysis of rating scores," SFB 649 Discussion Papers 2011-062, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
  • Bertrand, Aurelie & Hafner, Christian, 2014. "On heterogeneous latent class models with applications to the analysis of rating scores," LIDAM Reprints ISBA 2014027, Université catholique de Louvain, Institute of Statistics, Biostatistics and Actuarial Sciences (ISBA).
  • Bertrand, Aurelie & Hafner, Christian, 2011. "On heterogeneous latent class models with applications to the analysis of rating scores," LIDAM Discussion Papers ISBA 2011028, Université catholique de Louvain, Institute of Statistics, Biostatistics and Actuarial Sciences (ISBA).
• Muhammad Imtiaz Subhani & Amber Osman, 2011. "A Study on the Association between Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan," South Asian Journal of Management Sciences (SAJMS), Iqra University, Iqra University, vol. 5(1), pages 11-12, Spring.
• Javed Hussain & Rizwan Khan Nizamani, 2011. "Factors Affecting Consumer Attention in Billboards Advertising," South Asian Journal of Management Sciences (SAJMS), Iqra University, Iqra University, vol. 5(2), pages 60-64, Fall.
• S. T. Katircioglu & S. Fethi & D. Unlucan & I. Dalci, 2011. "Bank selection factors in the banking industry: An empirical investigation from potential customers in Northern Cyprus," Acta Oeconomica, Akadémiai Kiadó, Hungary, vol. 61(1), pages 77-89, March.
• Zsuzsanna Marjainé Szerényi & Zsóka Ágnes & Széchy Anna, 2011. "Consumer behaviour and lifestyle patterns of Hungarian students with regard to environmental awareness," Society and Economy, Akadémiai Kiadó, Hungary, vol. 33(1), pages 89-109, April.
• Andreea Daniela Moraru, 2011. "Development And Diversification Of Services - An Approach At Tourism Services Level In Romania," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(13), pages 1-14.
• Mariana LucreÅ£ia Constantinescu & Andreea Cojoaca (PanagoreÅ£), 2011. "A P.E.S.T. Analyse Of The Marketing Environment Of The Romanian Sme Sector During The Last Financial Crisis Years," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(13), pages 1-44.
• Andreea Muntean & Filimon StremÅ£an, 2011. "Research Regarding The Satisfaction Of Bank Services Consumers At Cec Bank S.A.," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(13), pages 1-47.
• Carmen Adina PaÅŸtiu, 2011. "Analysis And Understanding Of Key Marketing Concepts Marketing Activities Organized Within The Footwear Industry Companies," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(13), pages 1-48.
• Calin Veghes & Diana Dugulan & Ioana Cecilia Popescu, 2011. "The Marketing Of The Local Communities As A Tool For Supporting Their Sustainable Development," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(13), pages 1-49.
• Nazmi Kozak & Deniz Karagoz Yuncu, 2011. "Conference Preference Criteria Of Faculty Members," Anadolu University Journal of Social Sciences, Anadolu University, vol. 11(2), pages 19-32, May.
• Erkan Ozdemir & Serkan Kilic, 2011. "2008 Global Economic Crisis And The Construction Sector: A Field Research From Marketing Perspective," Anadolu University Journal of Social Sciences, Anadolu University, vol. 11(2), pages 43-68, May.
• Resul Usta, 2011. "Strategic Orientations Enriching The Effect Of Market Orientation On Company Performance: Literature-Based Holistic Model Proposal," Anadolu University Journal of Social Sciences, Anadolu University, vol. 11(3), pages 65-84, September.
• Mihaela Constantinescu, 2011. "Evolutia conceptului de calitate a vietii si implicatiile acesteia asupra strategiei de marketing a companiilor," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(1), pages 11-20, March.
• Alina Filip, 2011. "Principii si scoli de gandire in marketingul relational," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(1), pages 21-27, March.
• Alina Olteanu, 2011. "Perceptia studentilor despre calitatea serviciilor de invatamant superior," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(1), pages 28-45, March.
• Stefan Caescu, 2011. "Tehnici de analiza a mediului concurential," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(1), pages 3-10, March.
• Andreea Mihaela Barbu, 2011. "Caracteristicile pietei serviciilor publice si influenta acestora asupra eficientei sectorului public," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(1), pages 46-56, March.
• Florin Tudor Ionescu, 2011. "Planificarea si nivelurile ierarhice de adoptare a deciziilor strategice in cadrul unei intreprinderi," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(1), pages 57-70, March.
• Diana Tuica, 2011. "Etica in publicitate: o cercetare asupra perceptiei consumatorilor," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(1), pages 71-79, March.
• Madalina Fuica, 2011. "Dilemele Internet Banking: Studiu asupra non-utilizatorilor absoluti si relativi," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(1), pages 80-89, March.
• Cristian Filip, 2011. "Finantarea intreprinderilor mici si mijlocii din Romania - obiective si implicatii asupra procesului decizional in management-marketing," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(1), pages 90-97, March.
• Olivia Rusu, 2011. "Efectul placebo al marcilor," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(1), pages 98-107, March.
• Marius Palade, 2011. "Orientarea catre client a institutiilor administratiei publice: o evaluare in cazul Ministerului Administratiei si Internelor," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(2), pages 11-23, June.
• Alina Filip, 2011. "Perspective in conceptualizarea si implementarea managementului relatiilor cu clientii," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(2), pages 2-10, June.
• Anca Francisca Cruceru, 2011. "Implementarea tehnicilor de promovare a vanzarilor – orientare strategic competitiva a intreprinderilor bucurestene," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(2), pages 24-33, June.
• Stefan Claudiu Caescu, 2011. "Comportamentul de cumparare organizational," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(2), pages 34-45, June.
• Andreea Mihaela Barbu, 2011. "Analiza factorilor de influenta a activitatii organizatiilor prestatoare de servicii publice, din perspectiva cresterii competitivitatii," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(2), pages 46-59, June.
• Bogdan Georgescu & Mihai Orzan & Daniel Moise, 2011. "Strategii pentru cresterea calitatii serviciilor de transport aerian in contextul crizei globale," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(2), pages 60-67, June.
• Mihaela Constantinescu, 2011. "Principii teoretice in dezvoltarea si implementarea chestionarelor ca instrumente de sondare a pietei," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(2), pages 68-78, June.
• Gyorgy Izolda, 2011. "Cuvinte cheie in promovarea vanzarilor: Economisiti, Gratis, Castigati, Dati," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(2), pages 79-91, June.
• Florin Tudor Ionescu, 2011. "Dimensiunile planificarii in cazul unei intreprinderi," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(2), pages 92-102, June.
• Gheorghe Orzan & Calin Veghes & Mihai Orzan, 2011. "Un model conceptual al utilizarii blogurilor in comunicarea integrata de marketing," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(3), pages 10-20, September.
• Florin Tudor Ionescu, 2011. "Scenariile multiple – Instrument de analiza si planificare strategica a portofoliului de produse," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(3), pages 2-9, September.
• Corina Serban, 2011. "Planificarea activitatilor de marketing in cadrul organizatiilor nonprofit: Proiectarea unui program de marketing social in mediul online," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(3), pages 21-32, September.
• Claudia Iconaru & Octav Ionut Macovei, 2011. "Principalii vectori ai adoptiei comertului electronic pentru minimizarea efectului crizei europene: O analiza a politicilor nationale," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(3), pages 33-47, September.
• Adelina Eugenia Ivanov, 2011. "Internetul, suport al comunicarii integrate de marketing," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(3), pages 48-59, September.
• Adina Zara, 2011. "Online Social Networks and the Consumer Brain," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(3), pages 60-66, September.
• Danut Ciocarlan & Rafaela Moroe & Anisia Dragomir, 2011. "Influenta retelei sociale Facebook asupra notorietatii marcilor in mediul online," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(3), pages 67-77, September.
• Alina Florentina Stan, 2011. "Influenta pretului asupra preferintelor consumatorilor pe piata detergentilor din Romania," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(3), pages 78-92, September.
• Lelia Voinea, 2011. "Paradoxul alimentatiei fast – food: libertate si imperialism cultural," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(3), pages 93-104, September.
• Iuliana Cetina, 2011. "Mixului de marketing in sectorul bancar," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(4), pages 21-27, December.
• Gheorghe Orzan & Irina Iosub, 2011. "Specificul mesajelor comunicationale transmise de catre companiile internationale prin intermediul blogosferei," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(4), pages 28-37, December.
• Claudia Iconaru & Octav Ionut Macovei & Ivona Stoica, 2011. "Castigarea unui avantaj competitiv prin pozitionarea in motoarele de cautare: O analiza a tehnicilor de optimizare in motoarele de cautare utilizate de comerciantii online," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(4), pages 3-20, December.
• Anca Adochitei & Laura Caruntu & Elena Milici, 2011. "Lansarea pe piata a noilor produse: Influenta marcii asupra deciziei de cumparare," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(4), pages 38-47, December.
• Valentina Daniela Constantin, 2011. "Cercetarea motivelor de cumparare a telefoanelor mobile marca Apple in Romania," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(4), pages 48-63, December.
• Alina Popa, 2011. "Dezvoltarea coeficientilor importantei dimensiunilor reputatiei corporative pentru piata jocurilor de noroc din Romania," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(4), pages 64-79, December.
• Daniela Olaru, 2011. "Perceptia consumatorilor asupra publicitatii online," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(4), pages 80-93, December.
• Ionela Adelina Barbu & Gabriela Chirea & Loredana Constantinescu, 2011. "Caracteristicile responsabilitatii sociale corporative: De la etica si transparenta la performanta," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(4), pages 94-103, December.
• Marko Paliaga & Željko Strunje, 2011. "The Role Of Urban Marketing In Attracting Foreign Direct Investment In Croatian Cities," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 20(1), pages 41-58, june.
• Simona Haidau, 2011. "Preliminary aspects of a qualitative research projection," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 16-17.
• Ioana Olariu, 2011. "Integration of mathematical models in marketing theory and practice," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 16-17.
• Ioana Olariu, 2011. "Implications of the main mathematical methods on marketing decision making process," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 16-17.
• Laura Timiras, 2011. "Specific elements of communication on agri-food products resulting from EU legislation," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 16-17.
• Radka Ileva, 2011. "Strategic Marketing Management: Status and Development of the Contemporary Bulgarian Companies," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 146-185.
• Helm, Roland & Moeller, Michael, 2011. "The motivation structure of electronic word-of-mouth: Effects of personality on the generation of online articulations," University of Regensburg Working Papers in Business, Economics and Management Information Systems 457, University of Regensburg, Department of Economics.
• Helm, Roland & Hegenbart, Thomas, 2011. "Costumer reactions to real out-of-stocks," University of Regensburg Working Papers in Business, Economics and Management Information Systems 458, University of Regensburg, Department of Economics.
• Cristina Fleseriu, 2011. "The Comparative Analysis Regarding The Services Offered By The International Hotel Chains From Romania," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Joern Meissner & Arne Strauss & Kalyan Talluri, 2011. "An Enhanced Concave Program Relaxation for Choice Network Revenue Management," Working Papers MRG/0020, Department of Management Science, Lancaster University, revised Jan 2011.
  • Joern Meissner & Arne Strauss & Kalyan Talluri, 2015. "An Enhanced Concave Program Relaxation for Choice Network Revenue Management," Working Papers 534, Barcelona School of Economics.
  • Joern Meissner & Arne Strauss & Kalyan Talluri, 2011. "An enhanced concave program relaxation for choice network revenue management," Economics Working Papers 1259, Department of Economics and Business, Universitat Pompeu Fabra, revised Aug 2011.
• Ofer H. Azar, 2011. "Does Relative Thinking Exist In Real‐World Situations? A Field Experiment With Bagels And Cream Cheese," Economic Inquiry, Western Economic Association International, vol. 49(2), pages 564-572, April.
  • Ofer Azar, 2009. "Does Relative Thinking Exist In Real-World Situations? A Field Experiment With Bagels And Cream Cheese," Working Papers 0907, Ben-Gurion University of the Negev, Department of Economics.
• Bruhn, Manfred & Mayer-Vorfelder, Matthias, 2011. "Kundenerfahrung als Forschungsgegenstand im Marketing - Konzeptionalisierung, Operationalisierung und empirische Befunde," Working papers 2011/01, Faculty of Business and Economics - University of Basel.
• Georges Giraud & Cléo Tebby & Corinne Amblard, 2011. "Measurement of consumers wine related knowledge," INRA UMR CESAER Working Papers 2011/3, INRA UMR CESAER, Centre d'’Economie et Sociologie appliquées à l'’Agriculture et aux Espaces Ruraux.
• Andrés Machado Quevedo & Alejandro Pérez Londoño & Andrés Ramírez Hassan, 2012. "Venta cruzada en los fondos de pensiones colombianos: una aproximación mediante análisis de supervivencia," Estudios Gerenciales, Universidad Icesi, June.
  • Andrés Machado Quevedo & Andrés Ramírez Hassan, 2011. "Venta cruzada en los fondos de pensiones colombianos: una aproximación mediante análisis de supervivencia," Documentos de Trabajo de Valor Público 10611, Universidad EAFIT.
• José Roberto Concha Velásquez & Andrea Bersh Arias & Diana Marcela García Tamayo, 2011. "Caso De Estudio: Índice Elcano: Oportunidades Y Riesgos Estratégicos Para La Economía Colombiana," Estudios Gerenciales, Universidad Icesi, March.
• Merlin Patricia Grueso Hinestroza & Jorge Hernán Gómez Cardona & Leonardo Garay Quintero, 2011. "Redes Empresariales E Innovación: El Caso De Una Red Del Sector Cosmético En Bogotá (Colombia)," Estudios Gerenciales, Universidad Icesi, March.
• Alejandro Alvarado Herrera & Enrique Bigné Alcaniz & Rafael Currás Pérez, 2011. "Perspectivas Teóricas Usadas Para El Estudio De La Responsabilidad Social Empresarial: Una Clasificación En Base A Su Racionalidad," Estudios Gerenciales, Universidad Icesi, March.
• Mauricio Losada Otálora & Augusto Rodríguez Orejuela & Miguel Hernández Espallardo, 2011. "Propuesta metodológica para medir la calidad del servicio de consulta externa en medicina general," Estudios Gerenciales, Universidad Icesi, September.
• Estela Fernández Sabiote & María Elena Delgado Ballester, 2011. "Marcas de experiencia: Marcando la diferencia," Estudios Gerenciales, Universidad Icesi, December.
• Sonia Yajqueline Mateus Riveros & Edison Jair Duque Oliva, 2011. "Medición de la orientación al mercado de las empresas del sector artesanal en Boyacá y su incidencia en los resultados empresariales," Apuntes del Cenes, Universidad Pedagógica y Tecnológica de Colombia, July.
• John Trujillo Trujillo & Nelson Álvarez Marín, 2011. "Intercambio y mercado en el pensamiento crítico de Pierre Bourdieu," Apuntes del Cenes, Universidad Pedagógica y Tecnológica de Colombia, July.
• John Trujillo Trujillo & Nelson Álvarez Marín, 2011. "Intercambio y mercado en el pensamiento de max weber," Revista Semestre Económico, Universidad de Medellín, April.
• Claudia Gómez Ramírez, 2011. "Conceptos estratégicos para agencias de relaciones públicas en Colombia," Revista Criterio Libre, Universidad Libre - Sede Principal, June.
• Martha Aurora Escamilla Santamaría & Edison Jair Duque Oliva, 2011. "Revisión conceptual de la lealtad en servicios hoteleros," Revista Criterio Libre, Universidad Libre - Sede Principal, June.
• Luisa J. Garcia, 2011. "Evaluación de impacto aplicada a un proyecto de mercadeo social," Revista Finanzas y Politica Economica, Universidad Católica de Colombia, vol. 3(1), pages 39-58, June.
• Jaime Baby Moreno & Juan Gonzalo Londoño Jaramillo & Lux Stella Cabrera Viveros & Hernán Lozano, 2011. "Generadores de valor para clientes de productos industriales. Caso: laminado doblecapa de polipropileno biorientado (PPBO) metalizado, para empaque de alimentos," Revista Ad-Minister, Universidad EAFIT, February.
• Lozada, Didier Rubén Córdoba & Bucheli Sandoval, Julián Eduardo, 2011. "Estado del arte en el uso de herramientas tradicionales de marketing en las empresas de los sectores comercial y de servicios de la ciudad de Popayán, Cauca," Revista Tendencias, Universidad de Narino, vol. 12(2), pages 254-271, July.
• Joan Calzada & Tommaso M. Valletti, 2012. "Intertemporal Movie Distribution: Versioning When Customers Can Buy Both Versions," Marketing Science, INFORMS, vol. 31(4), pages 649-667, July.
  • Joan Calzada & Tommaso M. Valletti, 2011. "Intertemporal Movie Distribution: Versioning when customers can buy both versions," CEIS Research Paper 198, Tor Vergata University, CEIS, revised 20 Jun 2011.
  • Valletti, Tommaso & Calzada, Joan, 2011. "Intertemporal movie distribution: Versioning when customers can buy both versions," CEPR Discussion Papers 8279, C.E.P.R. Discussion Papers.
• Almenberg, Johan & Dreber, Anna, 2011. "When Does the Price Affect the Taste? Results from a Wine Experiment," Journal of Wine Economics, Cambridge University Press, vol. 6(1), pages 111-121, January.
  • Almenberg, Johan & Dreber, Anna, 2009. "When Does The Price Affect The Taste? Results From A Wine Experiment," Working Papers 51755, American Association of Wine Economists.
  • Almenberg, Johan & Dreber, Anna, 2009. "When Does the Price Affect the Taste? Results from a Wine Experiment," SSE/EFI Working Paper Series in Economics and Finance 717, Stockholm School of Economics, revised 02 Mar 2010.
• Reineri-Brial, Bérangère, 2011. "Téléprésence, nouvelles sociabilités et stratégies identitaires dans l’expérience de consommation en ligne," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/7673 edited by Volle, Pierre.
• Chédotal, Camille, 2011. "Le rôle de la culpabilité dans le marketing de la collecte de fonds : influence sur le don des particuliers," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/8002 edited by Pinson, Christian & Rieunier, Sophie.
• Sven Pagel & Alexander Juergens & Janina Guenther & Katrin Mollekopf, 2011. "Communication Controlling of Digital Signage : Perception, Usage and Effects of Digital Point-of-Sale Media [Kommunikationscontrolling von Digital Signage : Wahrnehmung, Nutzung und Wirkung von Poi," Duesseldorf Working Papers in Applied Management and Economics 19, Duesseldorf University of Applied Sciences.
• Sven Pagel & Alexander Juergens & Janina Guenther & Katrin Mollekopf, 2011. "Communication Controlling of Digital Signage : Perception, Usage and Effects of Digital Point-of-Sale Media
  [Kommunikationscontrolling von Digital Signage : Wahrnehmung, Nutzung und Wirkung von Poi," Duesseldorf Working Papers in Applied Management and Economics fobe19, Duesseldorf University of Applied Sciences.
• Alexandru CAPATINA & Mourad TOUZANI, 2011. "Development of a Web Marketing Plan for an e-Book – Challenges and Opportunities," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 27-30.
• Volker Halsch, 2011. "Zukunft der öffentlichen Personalwirtschaft: mehr Kooperation, besseres Marketing," Vierteljahrshefte zur Wirtschaftsforschung / Quarterly Journal of Economic Research, DIW Berlin, German Institute for Economic Research, vol. 80(1), pages 55-66.
• Mark Armstrong & Jidong Zhou, 2011. "Paying for Prominence," Economic Journal, Royal Economic Society, vol. 121(556), pages 368-395, November.
  • Armstrong, Mark & Zhou, Jidong, 2011. "Paying for prominence," MPRA Paper 30529, University Library of Munich, Germany.
• Scott K. Shriver & Harikesh S. Nair & Reto Hofstetter, 2013. "Social Ties and User-Generated Content: Evidence from an Online Social Network," Management Science, INFORMS, vol. 59(6), pages 1425-1443, June.
  • Reto Hoffstetter & Harikesh Nair & Scott Shriver & Klaus Miller, 2009. "Social Ties and User Generated Content: Evidence from an Online Social Network," Working Papers 09-28, NET Institute, revised Nov 2009.
  • Shriver, Scott K. & Nair, Harikesh S. & Hofstetter, Reto, 2011. "Social Ties and User-Generated Content: Evidence from an Online Social Network," Research Papers 2083, Stanford University, Graduate School of Business.
• Goknil N. Kocak & N. Serdar Sever, 2011. "Should I Take It or Should I Not? Exploration of Students’ Course Choice as a Product," International Review of Management and Marketing, Econjournals, vol. 1(1), pages 1-7, April.
• Jaroslav Dado & Janka Taborecka Petrovicova & Dejan Riznic & Tamara Rajic, 2011. "An Empirical Investigation into the Construct of Higher Education Service Quality," International Review of Management and Marketing, Econjournals, vol. 1(3), pages 30-42, September.
• Vikas Gautam, 2011. "Investigating the Moderating Role of Corporate Image in the Relationship between Perceived Justice and Recovery Satisfaction: Evidence from Indian Aviation Industry," International Review of Management and Marketing, Econjournals, vol. 1(4), pages 74-85.
• Hung-Ming Lin, 2011. "Taiwanese Consumers’ Internet Decision-Making Styles: The Role of Perceptions of the Internet," International Review of Management and Marketing, Econjournals, vol. 1(4), pages 86-92.
• Caulkins, J.P. & Feichtinger, G. & Grass, D. & Hartl, R.F. & Kort, P.M. & Seidl, A., 2011. "Optimal pricing of a conspicuous product during a recession that freezes capital markets," Journal of Economic Dynamics and Control, Elsevier, vol. 35(1), pages 163-174, January.
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• Hansen, Jochim & Wänke, Michaela, 2011. "The abstractness of luxury," Journal of Economic Psychology, Elsevier, vol. 32(5), pages 789-796.
• Martinez, Luis F. & Zeelenberg, Marcel & Rijsman, John B., 2011. "Regret, disappointment and the endowment effect," Journal of Economic Psychology, Elsevier, vol. 32(6), pages 962-968.
• Mellewigt, Thomas & Ehrmann, Thomas & Decker, Carolin, 2011. "How Does the Franchisor's Choice of Different Control Mechanisms Affect Franchisees’ and Employee-Managers’ Satisfaction?," Journal of Retailing, Elsevier, vol. 87(3), pages 320-331.
• Yang, Zili, 2011. "“Lucky” numbers, unlucky consumers," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 40(5), pages 692-699.
• Ayla Ozhan Dedeoglu & Elif Ustundagli, 2011. "Bosnian Immigrants’ Acculturation To Consumer Culture Experienced in Izmir," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 11(1), pages 1-14.
• Ilke Kardes, 2011. "Markalarin Cevre Dostu Uygulamalarinin Tuketicinin Marka Tercihi Uzerindeki Etkisi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 11(1), pages 165-177.
• Engin Ozgul, 2011. "Tuketicilerin Sosyo-Demografik Ozelliklerinin Hedonik Tuketim ve Gonullu Sade Yasam Tarzlari Acisindan Degerlendirilmesi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 11(1), pages 25-38.
• Mehmet Ozer DEMIR, 2011. "Risk Algisinin Marka Sadakatine Etkisi: Cep Telefonlari Kategorisinde Bir Uygulama," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 11(2), pages 267-276.
• Volkan OZBEK & Mehmet Emin AKKILIC & Mehmet Oguzhan ILBAN, 2011. "Tuketicilerin Seyahat Acentalarina Iliskin Etik Algilari ve Niyetlerini Belirlemeye Yonelik Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 11(2), pages 325-388.
• Duygu Gungor OZCELIK & Omer TORLAK, 2011. "Marka Kisiligi Algisi ile Etnosentrik Egilimler Arasindaki Iliski: LEVIS ve MAVI JEANS Uzerine Bir Uygulama," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 11(3), pages 361-377.
• Eda Atilgan INAN & Serkan AKINCI & Aslihan KIYMALIOGLU & M. Savas AKYUREK, 2011. "Kruvaziyer Turizminde Turistlerin Tavsiye Niyetlerinde Destinasyon Imajinin Etkisi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 11(3), pages 487-497.
• Tahir ALBAYRAK & Meltem CABER, 2011. "Onem-Performans Analizi: Destinasyon Yonetimine Dair Bir Ornek," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 11(4), pages 627-638.
• San Martín Gutiérrez, Sonia & Matos Cámara, Rafael Fabricio, 2011. "Determinantes de la intención del consumidor de ir a un destino turístico. Aplicación al caso de "Mundo Maya-México"," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• García Rodríguez, Nuria & Álvarez Álvarez, Begoña & Santos Vijande, M.ª Leticia, 2011. "Aplicación de la Lógica Dominante del servicio (LDS) en el sector turístico: el marketing interno como antecedente de la cultura de co-creación de innovaciones con clientes y empleados," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Sáez Vegas, Lucía & Mediano Serrano, Lucía & Elizagarate Gutiérrez, Victoria, 2011. "Creación y desarrollo de marca ciudad. Análisis de los registros de marca de las principales ciudades españolas," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• Avichai Snir & Daniel Levy, 2011. "Shrinking Goods and Sticky Prices: Theory and Evidence," Working Papers 2011-03, Bar-Ilan University, Department of Economics.
  • Avichai Snir & Daniel Levy, 2011. "Shrinking Goods and Sticky Prices: Theory and Evidence," Emory Economics 1104, Department of Economics, Emory University (Atlanta).
  • Snir, Avichai & Levy, Daniel, 2011. "Shrinking Goods and Sticky Prices: Theory and Evidence," MPRA Paper 29565, University Library of Munich, Germany.
  • Avichai Snir & Daniel Levy, 2011. "Shrinking Goods and Sticky Prices: Theory and Evidence," Working Paper series 17_11, Rimini Centre for Economic Analysis.
• van de Velden, M. & de Beuckelaer, A. & Groenen, P.J.F. & Busing, F.M.T.A., 2011. "Nonmetric Unfolding of Marketing Data: Degeneracy and Stability," ERIM Report Series Research in Management ERS-2011-006-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Noordhoff, C.S. & Kyriakopoulos, K. & Moorman, C. & Pauwels, P. & Dellaert, B.G.C., 2011. "The Bright Side and Dark Side of Embedded Ties In Business-to-Business Innovation," ERIM Report Series Research in Management ERS-2011-008-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Verniers, I.W.J. & Stremersch, S. & Croux, C., 2011. "The Global Entry of New Pharmaceuticals: A Joint Investigation of Launch Window and Price," ERIM Report Series Research in Management ERS-2011-010-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• van der Capellen, J. & Koppius, O.R. & Dittrich, K., 2011. "Knowledge Sharing in Non-Knowledge Intensive Organizations: When Social Networks do not Matter?," ERIM Report Series Research in Management ERS-2011-013-LIS, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Tarakci, M. & Ates, N.Y. & Porck, J.P. & van Knippenberg, D.L. & Groenen, P.J.F. & de Haas, M., 2011. "Testing and Visualizing Strategic Consensus Within and Between Teams," ERIM Report Series Research in Management ERS-2011-015-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Domingo Calvo Dopico & Cristina Calvo Porral, 2011. ""Carolina Herrera" Internationalization Strategy: Democratic Luxury or Maximum Exclusiveness?," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 3-26.
• Karel Havlícek, 2011. "Marketing Management and Marketing Contrilling of SMEs," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 39-54.
• Anna Gaviglio & Alberto Pirani & Pedol Martina Licitra & Eugenio Demartini, 2011. "La mappa di percezione del pesce azzurro. Un?analisi esplorativa degli attributi di prodotto," Economia agro-alimentare, FrancoAngeli Editore, vol. 13(1-2), pages 67-86.
• Vasco Boatto & Luigi Galletto & Luca Rossetto, 2011. "Politiche di valorizzazione nella filiera vitivinicola," Economia agro-alimentare, FrancoAngeli Editore, vol. 13(1-2), pages 321-365.
• Marian POPESCU* & Emilia POPESCU, 2011. "Motivation And Performance At S.C. Tasmania – Optimal Performance," Review of General Management, Spiru Haret University, Faculty of Management Brasov, vol. 13(1), pages 155-161, May.
• Gil Lafuente, A.M. & Luis Bassa, C., 2011. "The Forgotten Effects Model In A Crm Strategy," Fuzzy Economic Review, International Association for Fuzzy-set Management and Economy (SIGEF), vol. 0(1), pages 3-19, May.
• Filipe Coelho & Carlos Sousa, 2011. "From Goal Orientations to Employee Creativity and Performance: Evidence from Frontline Service Employees," GEMF Working Papers 2011-08, GEMF, Faculty of Economics, University of Coimbra.
• Francisco Rejón-Guardia & Juán Sánchez-Fernández & Francisco Muñoz-Leiva, 2011. "Motivational Factors that influence the Acceptance of Microblogging Social Networks: The µBAM Model," FEG Working Paper Series 06/11, Faculty of Economics and Business (University of Granada).
• Angy Geerts & Nathalie Veg-Sala, 2011. "Evidence On Internet Communication Management Strategies For Luxury Brands," Post-Print hal-01532821, HAL.
• Philippe Mouillot, 2011. "Increasing the Subconscious Role of Memory: The EKB Model Revisited," Post-Print hal-04035745, HAL.
• Pierre Volle & Philippe Moati, 2011. "Les enjeux de management associés à la montée en compétence marketing des distributeurs," Post-Print halshs-00638653, HAL.
• Pierre Volle & P. Moati, 2011. "L'engagement des distributeurs dans le processus de développement d'une compétence marketing: le cas français entre 1990 et 2010," Post-Print halshs-00666595, HAL.
• SATO, Motohiro & 佐藤, 主光 & SAITO, Makoto & 齊藤, 誠, 2011. "The context effect in the choice of earthquake insurance contracts in Japan," Discussion Papers 2011-10, Graduate School of Economics, Hitotsubashi University.
• PAPUC, Mihai, 2011. "Mutations In The Preferences Of Romanian Population For Foreign Brand Products," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(2), pages 22-27, June.
• NEGRICEA, Costel & DUMITRU, Nicoleta & EDU, Tudor, 2011. "He Strategic Marketing Plan- An Essential Tool For All Small And Medium Enterprises (Sme)," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(2), pages 31-40, June.
• AVRAM, Emanuela Maria & AVRAM, Remus Marian, 2011. "Quality Management In Higher Education Institutions," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(2), pages 41-47, June.
• NEAGOE, Cristina, 2011. "The Importance Of Brand Equity In The Era Of Plurivalent Relations," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(2), pages 48-52, June.
• Stanton, John L., 2011. "Advertising To The Older Consumer Becomes More Important," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(2), pages 5-15, June.
• EFTIMIE, Raluca Cristina, 2011. "The Role Of The External Factors In Anticipating And Explaining The Behavior Of The E-Learning Platforms Users," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(2), pages 59-64, June.
• STOICA, Ivona, 2011. "Online Instruments In Quantitative Marketing Research," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(2), pages 65-73, June.
• DUMITRU, Nicoleta Rossela & STIOCA, Ivona & NEGRICEA, Costel, 2011. "Customer Relationship Management - A Major Element Of The Companys Business Strategy," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(3), pages 16-21, September.
• NEAGOE, Cristina, 2011. "Relationship Marketing Communication Case Study: Strengthening Of The Relations With The Shareholders Through Mafrketing Communication," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(3), pages 30-34, September.
• VALCEANU, Gabriela, 2011. "Corporate Social Initiatives, Another Face For Companies," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(3), pages 39-49, September.
• PERTTULA, William, 2011. "Holistic Marketing Management And Social Media," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(4), pages 06-08, December.
• BUDACIA, Andreea, 2011. "Conceptual Aspects Regarding The Specifics Of Marketing Strategies In The Audiovisual Field," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(4), pages 15-24, December.
• EDU, Tudor & NEGRICEA, Costel & DUMITRU, Nicoleta Rossela, 2011. "Effective Marketing Policy Guidelines For Romanian Internet Service Providers," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(4), pages 25-32, December.
• EDU, Tudor & NEGRICEA, Costel & DUMITRU, Nicoleta Rossela, 2011. "Coordinates Of Banking Services Quality Management," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(4), pages 33-41, December.
• SOCA, Diana, 2011. "Brand Building An Essential Marketing Action," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(4), pages 42-47, December.
• STIOCA, Ivona & DUMITRU, Nicoleta Rossela, 2011. "Foreign Trade In The Context Of Globalization," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(4), pages 48-55, December.
• Jana Luisa Diels & Nicole Wiebach, 2011. "Customer Reactions in Out-of-Stock Situations – Do promotion-induced phantom positions alleviate the similarity substitution hypothesis?," SFB 649 Discussion Papers SFB649DP2011-021, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
• Nicole Wiebach & Jana L. Diels, 2011. "The impact of context and promotion on consumer responses and preferences in out-of-stock situations," SFB 649 Discussion Papers SFB649DP2011-050, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
• Aurélie Bertrand & Christian Hafner, 2014. "On heterogeneous latent class models with applications to the analysis of rating scores," Computational Statistics, Springer, vol. 29(1), pages 307-330, February.
  • Bertrand, Aurelie & Hafner, Christian, 2011. "On heterogeneous latent class models with applications to the analysis of rating scores," LIDAM Discussion Papers ISBA 2011028, Université catholique de Louvain, Institute of Statistics, Biostatistics and Actuarial Sciences (ISBA).
  • Aurélie Bertrand & Christian M. Hafner, 2011. "On heterogeneous latent class models with applications to the analysis of rating scores," SFB 649 Discussion Papers SFB649DP2011-062, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
  • Bertrand, Aurelie & Hafner, Christian, 2014. "On heterogeneous latent class models with applications to the analysis of rating scores," LIDAM Reprints ISBA 2014027, Université catholique de Louvain, Institute of Statistics, Biostatistics and Actuarial Sciences (ISBA).
• Sven Tischer & Lutz Hildebrandt, 2011. "Linking corporate reputation and shareholder value using the publication of reputation rankings," SFB 649 Discussion Papers SFB649DP2011-065, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
• Robert D. Green & Ghensy Antoine, 2011. "Do Female Consumers Have Higher Ethical Perceptions Of Marketing?," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 5(1), pages 85-100.
• Perunjodi Naidoo & Prabha Ramseook-Munhurrun & Ashwin K. Seetaram, 2011. "Marketing The Hotel Sector In Economic Crisis Evidence From Mauritius," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 5(2), pages 1-12.
• Prabha Ramseook-Munhurrun & Vedmani Munhurrun & Arkrasunsingh Panchoo, 2011. "Total Quality Management Adoption In A Public Hospital: Evidence From Mauritius," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 5(3), pages 67-77.
• Sangeeta Trott, 2011. "The Influence Of Brand Personality Evidence From India," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 5(3), pages 79-83.
• Maria H. Sanchez & Peter M. Sanchez, 2011. "Evidence On The Content Of Physician Websites," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 5(3), pages 93-100.
• Laetitia Pozniak & Perrine Ferauge & Laurent Arnone & Angy Geerts, 2011. "Determinants Of Internet Corporate Social Responsibility Communication," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 5(4), pages 1-14.
• Yu-Chi Wu & Chin-Shih Tsai & Chia-Yun Lo, 2011. "Consumer Personality-Product Image Congruence: Evidence From Taiwan," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 5(5), pages 121-127.
• Angy Geerts & Nathalie Veg-Sala, 2011. "Evidence On Internet Communication Management Strategies For Luxury Brands," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 5(5), pages 81-94.
• Chiang-Chuan Lu & Ruey-Feng Chen, 2011. "Differences In Tourism Image Among Cruise Passengers Across The Taiwan Straits," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 5(5), pages 95-108.
• Andrzej Kobylanski & Radoslaw Szulc, 2011. "Development Of Marketing Orientation In Small And Medium-Sized Enterprises Evidence From Eastern Europe," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 4(1), pages 49-59.
• Perunjodi Naidoo & Prabha Ramseook-Munhurrun & Premita Seegoolam, 2011. "An Assessment Of Visitor Satisfaction With Nature-Based Tourism Attractions," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 4(1), pages 87-98.
• Mostaque Ahmed Zebal & Ali Quazi, 2011. "Investigating The Determinants And Outcomes Of Market Orientation: Evidence From Bangladesh Banks," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 4(2), pages 35-47.
• Orose Leelakulthanit & Boonchai Hongcharu, 2011. "Factors That Impact Customer Satisfaction: Evidence From The Thailand Mobile Cellular Network Industry," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 4(2), pages 67-76.
• Prabha Ramseook-Munhurrun & Perunjodi Naidoo, 2011. "Residents’ Attitudes Toward Perceived Tourism Benefits," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 4(3), pages 45-56.
• Igor Pustylnick, 2011. "Grey Marketing A Cause For Analysis Of Price And Distribution Chain Deficiencies," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 2(1), pages 103-113.
• Emperatriz Londono Aldana & Maiía Eugenia Navas Rios, 2011. "The Impact Of Business Name Changes In Branding And Customers' Perception: The Cases Of Almacenes Vivero Y Almacenes Ley Name Change To Almacenes Exito-Cartagena,Percepcion Del Cambio De Marca Cuando ," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 4(2), pages 35-52.
• Santiago Garcia Carvajal & Fernando Aleman Ramirez, 2011. "La Gerencia De Portafolio De Tarjetas De Credito En Colombia," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 4(4), pages 103-120.
• Vedran Stanetic, 2011. "General Characteristics, Role and Importance of International Marketing Information System," Economic Analysis, Institute of Economic Sciences, vol. 44(3-4), pages 69-81.
• Medina Molina, Cayetano & Rufín Moreno, Ramón & Rey Moreno, Manuel, 2011. "El Papel Moderador De La Cultura En La Generacion De Satisfacción Y Lealtad / The Moderating Role Of Culture In Generating Satisfaction And Loyalty," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 17(1), pages 57-73.
• Cristóbal Fransi, Eduard & Marimon Viadiu, Frederic, 2011. "La Gestión Del Supermercado Virtual: Tipificación Del Comportamiento Del Cliente Online / Virtual Supermarket'S Management: Analysis Of The Online Customer Behaviour," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 17(1), pages 93-112.
• Gil-Lafuente, Anna Mª & Luis-Bassa, Carolina, 2011. "La Innovación Centrada En El Cliente Utilizando El Modelo De Inferencias En Una Estrategia Crm / Customer Centered Strategic Innovation Using The Inference Model In A Crm Strategy," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 17(2), pages 15-32.
• Šeric, Maja & Gil Saura, Irene, 2011. "Análisis De Los Hoteles De Alta Categoría De Croacia Desde El Enfoque Hotel-Huésped / Analysis Of High-Quality Hotels Of Croatia From The Hotel-Guest Approach," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 17(3), pages 127-149.
• Martín Castejón, Pedro Juan & Román Nicolás, Sergio & Fernández-Sabiote, Estela, 2011. "INFLUENCIA DE LOS COMPORTAMIENTOS RELACIONALES DEL VENDEDOR INDIVIDUAL SOBRE LA SATISFACCIÓN, CONFIANZA Y LEALTAD DEL COMPRADOR EN UN CONTEXTO DE PYMES INDUSTRIALES / INFLUENCE OF INDIVIDUAL BEHAVIOR ," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 17(3), pages 91-109.
• Flávio Rodrigues & Victoria Souza & João Leitão, 2011. "Strategic coopetition of global brands: a game theory approach to 'Nike + iPod Sport Kit' co-branding," International Journal of Entrepreneurial Venturing, Inderscience Enterprises Ltd, vol. 3(4), pages 435-455.
  • Rodrigues, Flávio & Souza, Victória & Leitão, João, 2009. "Strategic Coopetition of Global Brands: A Game Theory Approach to ‘Nike + iPod Sport Kit’ Co-branding," MPRA Paper 16146, University Library of Munich, Germany.
• Pinaki Dasgupta, 2011. "Implications of Revenue Model for Social Networking Sites and Beyond," Working Papers 1108, Indian Institute of Foreign Trade.
• Melike DEMİRBAĞ KAPLAN & Deniz ATİK & Nilgün GÜRKAYNAK, 2011. "Sanal topluluklarda marka kaçınması davranışı," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 26(300), pages 93-120.
• Öznur ÖZKAN TEKTAŞ, 2011. "Service quality, satisfaction, reputation and perceived value as the antecedents of behavioral intentions: A cross-national investigation in mobile communication services," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 26(301), pages 35-58.
• Destan KANDEMİR & Esra F. GENÇTÜRK & Özlem Tuba KOÇ, 2011. "Pazar bilgisi yönetiminin inovasyon yeniliği üzerindeki etkisi," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 26(303), pages 33-63.
• Serap ÇABUK & Deniz ZEREN, 2011. "Mobil hizmet inovasyonlarının kabulü," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 26(309), pages 51-82.
• Rosas, Juan (Francisco) & Herriges, Joseph A. & Orazem, Peter, 2011. "Is self-sufficiency for women's collegiate athletics a hoop dream?: willingness to pay for men's and women's basketball tickets," ISU General Staff Papers 201105260700001014, Iowa State University, Department of Economics.
  • Rosas, Juan (Francisco) & Orazem, Peter, 2011. "Is Self-Sufficiency for Womens Collegiate Athletics a Hoop Dream?: Willingness to Pay for Mens and Womens Basketball Tickets," Staff General Research Papers Archive 33822, Iowa State University, Department of Economics.
  • Rosas, Francisco & Orazem, Peter F., 2014. "Is Self-Sufficiency for Women’s Collegiate Athletics a Hoop Dream? Willingness to Pay for Men’s and Women’s Basketball Tickets," ISU General Staff Papers 201412010800001014, Iowa State University, Department of Economics.
• Rosas, Juan (Francisco) & Orazem, Peter, 2011. "Is Self-Sufficiency for Womens Collegiate Athletics a Hoop Dream?: Willingness to Pay for Mens and Womens Basketball Tickets," Staff General Research Papers Archive 33822, Iowa State University, Department of Economics.
  • Rosas, Juan (Francisco) & Herriges, Joseph A. & Orazem, Peter, 2011. "Is self-sufficiency for women's collegiate athletics a hoop dream?: willingness to pay for men's and women's basketball tickets," ISU General Staff Papers 201105260700001014, Iowa State University, Department of Economics.
  • Rosas, Francisco & Orazem, Peter F., 2014. "Is Self-Sufficiency for Women’s Collegiate Athletics a Hoop Dream? Willingness to Pay for Men’s and Women’s Basketball Tickets," ISU General Staff Papers 201412010800001014, Iowa State University, Department of Economics.
• Adriana Manolica, 2011. "Mixing Social Into Social Media: On-Line Networking Is Transforming The Way Of Business All Over The Globe," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 3(3), pages 404-414, September.
• Ro'i Zultan & Maya Bar-Hillel & Nitsan Guy, 2010. "When Being Wasteful is Better than Feeling Wasteful," Discussion Paper Series dp550, The Federmann Center for the Study of Rationality, the Hebrew University, Jerusalem.
  • Ro'i Zultan & Maya Bar-Hillel & Nitsan Guy, 2011. "When being wasteful appears better than feeling wasteful," Jena Economics Research Papers 2011-002, Friedrich-Schiller-University Jena.
• Richard Carson & Jordan Louviere, 2011. "A Common Nomenclature for Stated Preference Elicitation Approaches," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 49(4), pages 539-559, August.
• Carsten Horn & Markus Rudolf, 2011. "Service quality in the private banking business," Financial Markets and Portfolio Management, Springer;Swiss Society for Financial Market Research, vol. 25(2), pages 173-195, June.
• Ana Suárez-Vázquez, 2011. "Critic power or star power? The influence of hallmarks of quality of motion pictures: an experimental approach," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 35(2), pages 119-135, May.
• Matthew Osborne, 2011. "Consumer learning, switching costs, and heterogeneity: A structural examination," Quantitative Marketing and Economics (QME), Springer, vol. 9(1), pages 25-70, March.
• Ying Xiao & Udatta Palekar & Yunchuan Liu, 2011. "Shades of gray—the impact of gray markets on authorized distribution channels," Quantitative Marketing and Economics (QME), Springer, vol. 9(2), pages 155-178, June.
• Bing Jing & Z. Zhang, 2011. "Product line competition and price promotions," Quantitative Marketing and Economics (QME), Springer, vol. 9(3), pages 275-299, September.
• Xiaojing Dong & Pradeep Chintagunta & Puneet Manchanda, 2011. "A new multivariate count data model to study multi-category physician prescription behavior," Quantitative Marketing and Economics (QME), Springer, vol. 9(3), pages 301-337, September.
• Fiona Scott Morton & Jorge Silva-Risso & Florian Zettelmeyer, 2011. "What matters in a price negotiation: Evidence from the U.S. auto retailing industry," Quantitative Marketing and Economics (QME), Springer, vol. 9(4), pages 365-402, December.
• Bing Jing, 2011. "Seller honesty and product line pricing," Quantitative Marketing and Economics (QME), Springer, vol. 9(4), pages 403-427, December.
• Masayoshi Maruyama & Le Viet Trung, 2011. "Modern Retailers in Transition Economies: The Case of Vietnam," Discussion Paper Series DP2011-08, Research Institute for Economics & Business Administration, Kobe University.
• Keiko Yamaguchi & Kenji Takeuchi, 2011. "Consumer Preferences for Less Packaging: A Stated Preference Study," Discussion Papers 1117, Graduate School of Economics, Kobe University.
• Julia Wiesent, 2011. "Ein Ansatz zur Bestimmung kundenindividueller Finanzierungslösungen am Beispiel gekoppelter Absatz- und Finanzierungsgeschäfte," Credit and Capital Markets, Credit and Capital Markets, vol. 44(4), pages 579-617.
• Theresa Thompson Chaudhry, 2011. "Prospects for Cooperative Marketing among Surgical Instrument Producers in Pakistan," Lahore Journal of Economics, Department of Economics, The Lahore School of Economics, vol. 16(1), pages 1-22, Jan-Jun.
• Abid A. Burki & Shabbir Ahmad, 2011. "The Impact of Bank Governance on Bank Performance in Pakistan," Lahore Journal of Economics, Department of Economics, The Lahore School of Economics, vol. 16(Special E), pages 271-300, September.
• Joern Meissner & Arne Strauss & Kalyan Talluri, 2011. "An enhanced concave program relaxation for choice network revenue management," Economics Working Papers 1259, Department of Economics and Business, Universitat Pompeu Fabra, revised Aug 2011.
  • Joern Meissner & Arne Strauss & Kalyan Talluri, 2011. "An Enhanced Concave Program Relaxation for Choice Network Revenue Management," Working Papers MRG/0020, Department of Management Science, Lancaster University, revised Jan 2011.
  • Joern Meissner & Arne Strauss & Kalyan Talluri, 2015. "An Enhanced Concave Program Relaxation for Choice Network Revenue Management," Working Papers 534, Barcelona School of Economics.
• Campo Martínez, Sara & Yagüe Guillén, María Jesús, 2011. "Los precios de referencia en la evaluación online del servicio hotelero/Reference Prices in Online Assessment of Hotel Services," Estudios de Economia Aplicada, Estudios de Economia Aplicada, vol. 29, pages 825-844, Diciembre.
• Nejat Erk & Sinan Fikret Erk, 2011. "Business Startups: Cultural-Economic Controversy," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 9(1), pages 003-013.
• Dejan Dordevic & Dragan Cockalo & Zvonko Sajfert & Milan Nikolic, 2011. "Certain Aspects of Providing Customer Satisfaction: Research Results from Serbia," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 9(1), pages 039-062.
• Mateja Bodlaj, 2011. "Market Orientation and Degree of Novelty," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 9(1), pages 063-079.
• David Starr-Glass, 2011. "Trust in Transactional and Relationship Marketing: Implications in a Post-CrisisWorld," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 9(2), pages 118-128.
• Michael M. Goldman, 2011. "Post-Crisis Sports Marketing Business Model Shifts," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 9(2), pages 171-184.
• Danijel Bratina, 2011. "The Impact of Crisis Sales Promotions on Branded and Unbranded Toys," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 9(2), pages 185-189.
• James E. Haefner & Zsuzsa Deli-Gray & Al Rosenbloom, 2011. "The Importance of Brand Liking and Brand Trust in Consumer Decision Making: Insights from Bulgarian and Hungarian Consumers During the Global Economic Crisis," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 9(3), pages 249-273.
• Sidorchuk, Roman, 2011. "Relationship marketing and life-cycle of small enterprise (SME)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, May.
• Sidorchuk, Roman, 2011. "Problems of marketing in small innovative enterprises," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, November.
• Zotov, Viktor, 2011. "Features pricing in the marketing of educational services," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, November.
• Kerzina, Eugenia & Yasureva, Ekaterina, 2011. "Marketing strategies of subjects meat industry of perm region in the Russian accession to WTO," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, November.
• Radosteva, Elvira, 2011. "Areas of social and economic policy in the food of the region (on materials of the Perm region)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, November.
• Terry Najja Kakeeto-Aelen & Jan C. van Dalen & H. Jaap van den Herik & Bartel A. Van de Walle, 2011. "Relationship Marketing: The Mediating Role of Customer Experiences," Working Papers 2011/28, Maastricht School of Management.
• Antonio Mileti & Claudia Frasca & Gianluigi Guido, 2011. "Purchase and Customer-Exit Behaviour in the Credit Card Market," Economia dei Servizi, Società editrice il Mulino, issue 1, pages 47-60.
• Yifan Dou & Marius Florin Niculescu & Dongjun Wu, 2011. "Optimal Consumer Network Structure Formation under Network Effects: Seeds Controllability and Visibility," Working Papers 11-07, NET Institute, revised Oct 2011.
• Matei, Ani & Tuca, Mihaela, 2011. "Corporate Social Responsibility on the International Area.Present Developments in Romania and Bulgaria," MPRA Paper 30061, University Library of Munich, Germany, revised 05 Apr 2011.
  • Matei, Ani & Tuca, Mihaela, 2011. "Corporate Social Responsibility on the International Area. Present Developments in Romania and Bulgaria," Apas Papers 332, Academic Public Administration Studies Archive - APAS.
• Matei, Ani & Matei, Lucica, 2011. "Knowledge marketing and development in the new knowledge-based economy," MPRA Paper 31474, University Library of Munich, Germany, revised 10 Jun 2011.
  • Matei, Ani & Matei, Lucica, 2011. "Knowledge Marketing and Development in the new Knowledge-based Economy," Apas Papers 333, Academic Public Administration Studies Archive - APAS.
• Matei, Lucica & Matei, Ani, 2011. "European regulation of the market of services and national transposition," MPRA Paper 31470, University Library of Munich, Germany, revised 10 Jun 2011.
  • Matei, Ani & Matei, Lucica, 2011. "European Regulation of the Market of Services and National Transpositi on," Apas Papers 334, Academic Public Administration Studies Archive - APAS.
• Georgi Kiranchev, 2011. "The Invisible Hands of Inter-industry Links," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 39-44, July.
• Emil Hristov, 2011. "Essence and Characteristics of Marketing Planning," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 140-153, Janyary.
• Rusu Corina & Vlad Miranda-Petronella, 2011. "The Evaluation Of Educational Services Quality By The Students Of The Faculty Of Economical Sciences "Dimitrie Cantemir" Cluj-Napoca," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 686-692, July.
• Curmei Catalin Valeriu & Ionescu Florin Tudor & Popescu Andrei, 2011. "The Premises Of Strategic Marketing Planning Implementation Within Small And Medium Sized Enterprises," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 730-735, July.
• Eftimie Raluca Cristina & Avram Emanuela & Tufan Adriana, 2011. "Educational Inovation And Consumer Behaviour. A Study Of Students' Perceptions On The Use Of E-Learning In Class," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 736-740, July.
• Ionescu Florin Tudor & Curmei Catalin Valeriu, 2011. "Product Portfolio Analysis - Arthur D. Little Matrix," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 754-760, July.
• Palade Marius & Veghes Calin, 2011. "Development Of The E-Government Market In The European Union: An Analysis Of The Supply Versus Demand Sides," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 761-767, July.
• Popa Adela Laura & Rosca Remus Dorel & Mihoc Florin, 2011. "Investigating The Patient Satisfaction Within Romanian Public And Private Hospitals," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 768-773, July.
• Tarcza Teodora Mihaela & Olar Ana - Elena, 2011. "The Impact Of The 21st Century Food Marketing On Children'S Behaviour," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 786-792, July.
• Butilca Delia - Alexandra & Crisan Emil Lucian & Salanta Irina - Iulia & Ilies Liviu, 2011. "The Adoption/Adaptation Of The "Supply Chain" Concept In Romanian," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 650-660, December.
• POPESCU Dan & CHIVU Iulia & CIOCARLAN-CHITUCEA Alina & POPESCU Daniela-Oana, 2011. "Human Resources Motivation - A Challenge For Smes Economic Performances," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 692-697, December.
• Caescu Stefan Claudiu & Popescu Andrei & Ploesteanu Mara Gabriela, 2011. "Internal Environment Analysis Techniques," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 731-736, December.
• Dabija Dan Cristian & Abrudan Ioana Nicoleta, 2011. "Study On Retail Brand Awareness In Retail," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 742-748, December.
• Istudor Nicolae & Pelau Corina, 2011. "Consumer Behavior On The Fruits And Vegetables Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 749-754, December.
• Petrescu Marian & Petrescu Eva Cristina & Ioncica Diana & Bicajanu Vasile, 2011. "Portfolio Analysis - A Basic Instrument In Strategic Planning. Case Study On The Romanian Insurance Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 755-761, December.
• Plaias Ioan & Pop Ciprian Marcel & Dabija Dan Cristian & Babut Raluca, 2011. "Competences Acquired By Graduates Through Marketing Higher Education - Findings From The Employers' Perspective," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 762-769, December.
• Pop (Bandi) Ramona, 2011. "The Competitive Positionig Of The Sme'S On The Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 770-773, December.
• Pop (Bandi) Ramona, 2011. "European Policies For The Stimulation Of The Development Of Small And Middle Size Entreprises," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 774-777, December.
• Rosca Mihai Ioan, 2011. "The Importance Of Environmental Protection In Csr Policy," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 778-784, December.
• Rosu Anca Maria, 2011. "Adoption Of E-Banking In Romania: An Exploratory Study," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 785-790, December.
• Serb Silvana Valentina, 2011. "The Fortified Churches From Transylvania - How Well Are They Known By The Romanian Citizens?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 791-797, December.
• Tanase (Rosca) Laura Daniela, 2011. "The Saving And Investing Consumer Behavior Analyses On The Romanian Financial Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 798-804, December.
• Veghes Calin & Acatrinei Carmen & Dugulan Diana & Palade Marius, 2011. "A Marketing View Over The Role Of The Public Authorities In The Protection Of The Consumers' Private Space," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 811-816, December.
• Velicu Bogdan Calin, 2011. "Can Marketing Support The Implementation Of Effective Egovernment? Analysis Of The Single Point Of Access Portal For Romanian Electronic Public Services," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 817-826, December.
• POP Nicolae Al. & ACATRINEI Carmen, 2011. "A Qualitative Research Regarding The Marketing Communication Tools Used In The Online Environment," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(special), pages 119-125, July.
• Ban Olimpia & Popa Luminita & Silaghi Simona, 2011. "The Brand Equity Of Touristic Destinations - The Meaning Of The Value," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(special), pages 193-199, July.
• Donzé, Pierre-Yves, 2011. "The comeback of the Swiss watch industry on the world market: a business history of the Swatch Group (1983-2010)," MPRA Paper 30736, University Library of Munich, Germany.
  • Pierre-Yves DONZÉ, 2011. "The Comeback of the Swiss Watch Industry on the World Market: A Business History of the Swatch Group (1983-2010)," Discussion Papers in Economics and Business 11-14, Osaka University, Graduate School of Economics.
• Nozomi NAKAJIMA, 2011. "Upgrading or Downgrading? \ Framing Effects in Online Shopping Environments \," Discussion Papers in Economics and Business 11-23, Osaka University, Graduate School of Economics.
• Wirawan Dony Dahana & Nozomi Nakajima, 2011. "Inferring Consideration Set from Scanner Data," Discussion Papers in Economics and Business 11-25, Osaka University, Graduate School of Economics.
• Wirawan Dony Dahana & Nozomi Nakajima, 2011. "Inferring Evoked and Consideration Set from Scanner Data," Discussion Papers in Economics and Business 11-34, Osaka University, Graduate School of Economics.
• Asandei Mihaela & Micuda Dan, 2011. "The Importance of the Service Delivery Process in Achieving High Customer Satisfaction in Banking Services Industry," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 115-119, May.
• Micuda Dan & Asandei Mihaela, 2011. "Innovation Typologies in the Financial Services Sector: Limits and Implications," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1315-1320, May.
• Moraru Camelia & Popovici Norina & Strambeanu George, 2011. "Sales Management in Small Business," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1405-1407, May.
• Balaceanu Valeria Arina, 2011. "Attracting Customer Banking and Quality Assurance Services and Banking Products," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 141-146, May.
• Morozan Cristian & Enache Elena & Ciorãºteanu Gianina, 2011. "Principles and Evolutions of the Internet Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1414-1419, May.
• Muhcinã Silvia & ªerban Comãnescu Adrian & Gruescu Ramona, 2011. "Eco-tourism on the Black Sea Coast," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1426-1431, May.
• Neagu Olimpia, 2011. "From Internal Marketing to Human Resource Marketing. A Conceptual Framework of the Human Resources Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1473-1476, May.
• Petrescu Marian & Ioncicã Diana & Petrescu Eva-Cristina, 2011. "Insurance as a Social Protection Instrument – Direct Research on the Romanian Market," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1638-1643, May.
• Petruºcã Claudia-Ioana & Brunello Adrian, 2011. "Brand Loyalty- a Valuable Asset," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1649-1654, May.
• Purice Suzana & ªerban Monica, 2011. "The Persuasive Communication in Marketing Strategies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1785-1790, May.
• Roºu Anca Maria, 2011. "Customers’ Perceptions Regarding Channel Innovation in the Retail Banking Sector: a study on Internet Banking in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1852-1856, May.
• Stanciu Anca & Condrea Elena, 2011. "Considerations about Retailing Trends," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1980-1985, May.
• Stoica Ana-Maria, 2011. "Communication Potential of Fidelity Cards," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 2016-2018, May.
• ªerban Comãnescu Adrian & Muhcinã Silvia, 2011. "Consumer Behavior Determined by Social Classes," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 2050-2051, May.
• ªtefura Gabriela, 2011. "Morale and Ethics in Taxpayer Behaviour," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 2074-2078, May.
• ªtefura Gabriela, 2011. "Tax Compliance Behaviour," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 2079-2083, May.
• Ursachi George Marian & Ursachi (Horodnic) Ioana Alexandra, 2011. "Influence Factors on the Value of Reliability Estimators in Marketing Research," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 2223-2228, May.
• Brunello Adrian, 2011. "Brands and Brand Equity," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 270-275, May.
• Chiru Codrin, 2011. "The Marketing vs. R&D Dilemma in the Romanian Soft Drinks Industry and Implications on Consumer Health," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 348-353, May.
• Cristea Doina, 2011. "Marketing Strategies in Tourism," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 472-477, May.
• Dan Gheorghe, 2011. "Goods Distribution and Logistics in the Current Economic and Financial Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 525-528, May.
• Grec Aurica & Rosu Alexandra, 2011. "Eco-Marketing - a 3rd Millennium Premise for the Commercial Practice and Business Pattern Development," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 855-859, May.
• Ioncica Maria & Petrescu Eva-Cristina & Petrescu Marian, 2011. "Methods of Forecasting the Market Evolution Case Study on the Romanian Insurance Market," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 987-992, May.
• Petrescu Eva-Cristina & Ioncicã Diana & Bicãjanu Vasile, 2011. "The Insurance Market and the Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 1026-1030, May.
• Stanciu Anca & Constandache Mihaela, 2011. "The Commercial Influence of Quality," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 1198-1202, May.
• ªerbu Rãzvan, 2011. "The Impact of Digital Economy for a Sustainable Rural Environment," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 1237-1241, May.
• Ursachi George Marian, 2011. "Influence Factors on the Value of Reliability Estimators in Marketing Research," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 1307-1310, May.
• Brunello Adrian, 2011. "The Development of a Multi-Item Scale to Measure Brand Equity," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 138-144, May.
• Brunello Adrian & Petruºcã Claudia-Ioana, 2011. "The Quantitative-Qualitative Controversy in Marketing Research," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 145-149, May.
• Cetinã Iuliana & Gârdan Daniel Adrian & Geangu Iuliana Petronela, 2011. "Romanian Consumers Habits regarding Dental Hygiene," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 196-201, May.
• Ichim Cosmin & Dumea Andrei-Cosmin, 2011. "Keep It Formative, Stupid! Brand-Related Model," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 604-608, May.
• Ionescu Florin Tudor, 2011. "Business Portfolio Strategic Planning Process – A Pertinent Marketing Solution for the Worldwide Companies Facing the Global Economic Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 625-630, May.
• Ionescu Gr. Ion, 2011. "Business Strategy in Banking Economy, in References with Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 631-635, May.
• Juganaru Mariana & Juganaru Ion Danut, 2011. "Community Trade Mark – Strategic Marketing Instrument," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 677-681, May.
• Micu Adrian & Susanu Irina & Cristache Nicoleta, 2011. "Bukovina - A Romanian Brand Taking Shape," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 770-777, May.
• Moraru Andreea Daniela, 2011. "Fundamental Theories on Consumer Behaviour: An Overview of the Influences Impacting Consumer Behaviour," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 837-841, May.
• Moraru Andreea Daniela, 2011. "Tendencies Shaping Consumer Behaviour in the Present Context," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 842-846, May.
• Berþa Dora-Anca, 2011. "From Viral Marketing to Social CRM," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 87-91, May.
• Munteanu Claudiu-Cãtãlin, 2011. "The Effect of the Economic Crisis on the Value of Global Brands," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 879-883, May.
• Pau Adriana, 2011. "Customer Oriented Organisations," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 999-1001, May.
• Rodolfo Vázquez Casielles & Víctor Iglesias Argüelles & Concepción Varela-Neira, 2011. "Consecuencias de la colaboración entre fabricante y distribuidor: un estudio empírico en el sector de alimentación y bebidas," DOCFRADIS Working Papers 1101, Catedra Fundación Ramón Areces de Distribución Comercial.
• María Sicilia & Manuela López, 2011. "How e-wom contributes to new product adoption. Testing competitive communication strategies," DOCFRADIS Working Papers 1102, Catedra Fundación Ramón Areces de Distribución Comercial.
• Juan Carlos Gázquez Abad & Francisco J. Martínez López & Juan Antonio Mondéjar Jiménez, 2011. "Características de los folletos publicitarios como elemento de la estrategia publicitaria del minorista: aspectos que determinan la propensión del consumidor a utilizarlos," DOCFRADIS Working Papers 1103, Catedra Fundación Ramón Areces de Distribución Comercial.
• Carmen María Sabiote Ortiz & Dolores María Frías Jamilena & J. Alberto Castañeda García, 2011. "The moderating effect of uncertainty avoidance on overall perceived value of the online purchasing process," DOCFRADIS Working Papers 1104, Catedra Fundación Ramón Areces de Distribución Comercial.
• Mónica Gómez Suárez & Javier Oubiña Barbolla & Natalia Rubio Benito, 2011. "Antecedentes de la lealtad a las marcas de distribuidor: diferencias entre grandes y pequeños compradores," DOCFRADIS Working Papers 1105, Catedra Fundación Ramón Areces de Distribución Comercial.
• Salvador del Barrio García & Esmeralda Crespo Almendros, 2011. "Impact of online sales promotion type on internet user recall," DOCFRADIS Working Papers 1106, Catedra Fundación Ramón Areces de Distribución Comercial.
• Sonia San Martín Gutiérrez & Mateo Carpio Mateos, 2011. "La venta por teléfono móvil desde el punto de vista de las empresas españolas," DOCFRADIS Working Papers 1107, Catedra Fundación Ramón Areces de Distribución Comercial, revised Oct 2011.
• Eleonora Di Maria & Marco Paiola, 2011. "From Controlled to Loose Co-Production: Benefits Distribution Between Firms and Consumers," "Marco Fanno" Working Papers 0135, Dipartimento di Scienze Economiche "Marco Fanno".
• P. Durkasree & M. Ramesh, 2011. "Service Quality In Online Marketing: Customers Centric Analysis," Perspectives of Innovation in Economics and Business (PIEB), Prague Development Center, vol. 7(1), pages 27-34, January.
• Maria Stoian, 2011. "The Evolution of Marketing Methods in a Tourism Association from Romania," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 11(1), pages 253-260.
• Codruța Dura & Imola Drigă, 2011. "The Use of Ranking Sampling Method within Marketing Research," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 11(1), pages 77-88.
• Cătălin Nicolae Bulgărea, 2011. "The Evolution and the Future Role of the Branch in Distribution of the Banking Products and Services," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 11(3), pages 15-22.
• Cătălin Nicolae Bulgărea, 2011. "Qualitative Marketing Research Regarding the Multichannel Distribution," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 11(3), pages 23-34.
• Monica Paula Rațiu & Aurelia-Felicia Stăncioiu & Anca-Daniela Vlădoi & Nicolae Teodorescu, 2011. "Considerations Regarding the Design of Specific Tourism Products for the Tourism Destination Romania," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 11(3), pages 255-262.
• Liana Marcu & Alina-Teodora Ciuhureanu & Nicolae Balteș, 2011. "Marketing Management as a Key Element for Implementing Change within Organizations," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 11(4), pages 167-174.
• Alexandra Palade, 2011. "Analysis of Marketing Mix on Cosmetics Products Case Study: Avon Company," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 11(4), pages 233-244.
• Alessandro Gandolfo & Valeria De Bonis, 2011. "Il gioco pubblico in Italia fra tradizione e innovazione: aspetti economici e di marketing," Discussion Papers 2011/115, Dipartimento di Economia e Management (DEM), University of Pisa, Pisa, Italy.
• Kornélia Lazányi, 2011. "Burnout of students at Óbuda University," Proceedings of FIKUSZ '11, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '11, pages 103-116, Óbuda University, Keleti Faculty of Business and Management.
• Árpád Papp-Váry PhD, 2011. "Renaming as a tool of city-branding," Proceedings of FIKUSZ '11, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '11, pages 117-124, Óbuda University, Keleti Faculty of Business and Management.
• Zoltán Török, 2011. "There is Life in Junk too," Proceedings of FIKUSZ '11, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '11, pages 17-22, Óbuda University, Keleti Faculty of Business and Management.
• András Keszthelyi, 2011. "Password strength and memorability," Proceedings of FIKUSZ '11, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '11, pages 23-30, Óbuda University, Keleti Faculty of Business and Management.
• Richard Galli, 2011. "Possibilities for data management and online business at Small and Midsized Businesses," Proceedings of FIKUSZ '11, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '11, pages 21-40, Óbuda University, Keleti Faculty of Business and Management.
• Richard Szabó, 2011. "Stock Exchanges - situations and future,specialized on the Budapest Stock Exchange Trading System Future," Proceedings of FIKUSZ '11, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '11, pages 49-56, Óbuda University, Keleti Faculty of Business and Management.
• Tünde Veres, 2011. "Accounting Aspects of Pricing and Transfer Pricing Decisions," Proceedings of FIKUSZ '11, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '11, pages 57-69, Óbuda University, Keleti Faculty of Business and Management.
• Árpád Papp-Váry PhD, 2011. "The rise of product placement in Hungary," Proceedings of FIKUSZ '11, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '11, pages 7-16, Óbuda University, Keleti Faculty of Business and Management.
• Éva Gulyás, 2011. "Not all that glitters is gold - not all that foreign currency what it seems?," Proceedings of FIKUSZ '11, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '11, pages 71-90, Óbuda University, Keleti Faculty of Business and Management.
• Kíra Martin, 2011. "Not all that glitters is gold - not all that foreign currency what it seems?," Proceedings of FIKUSZ '11, in: Pál Michelberger (ed.),Proceedings of FIKUSZ '11, pages 91-102, Óbuda University, Keleti Faculty of Business and Management.
• Piya, Luni & Maharjan, Keshav Lall & Joshi, Niraj Prakash & Dangol, Dharma Raj, 2011. "Collection and marketing of non-timber forest products by the Chepang community in Chitwan district of Nepal," MPRA Paper 108558, University Library of Munich, Germany.
• Pillai, Rajasekharan & Rajan, Jainey S. & Variyamveettil, Sunitha & Mathew, Dhanu E. & Nath, Subodh S., 2011. "Group Norms and Consumer Behaviour," MPRA Paper 28177, University Library of Munich, Germany.
• Bradu, Cosmina Paula, 2011. "Se așteaptă consumatorii ca organizațiile să fie responsabile din punct de vedere social? [What do consumers expect from companies regarding social responsibility?]," MPRA Paper 28472, University Library of Munich, Germany.
• Bradu, Cosmina Paula, 2011. "Responsabilitatea Socială Corporativă (CSR) - un concept în continuă evoluție [Corporate Social Responsibility (CSR) -a continuously evolving concept]," MPRA Paper 28594, University Library of Munich, Germany.
• Avichai Snir & Daniel Levy, 2011. "Shrinking Goods and Sticky Prices: Theory and Evidence," Working Papers 2011-03, Bar-Ilan University, Department of Economics.
  • Snir, Avichai & Levy, Daniel, 2011. "Shrinking Goods and Sticky Prices: Theory and Evidence," MPRA Paper 29565, University Library of Munich, Germany.
  • Avichai Snir & Daniel Levy, 2011. "Shrinking Goods and Sticky Prices: Theory and Evidence," Working Paper series 17_11, Rimini Centre for Economic Analysis.
• Bachev, Hrabrin, 2011. "Dairy value chain management in Bulgaria," MPRA Paper 29813, University Library of Munich, Germany.
• Matei, Ani & Tuca, Mihaela, 2011. "Corporate Social Responsibility on the International Area. Present Developments in Romania and Bulgaria," Apas Papers 332, Academic Public Administration Studies Archive - APAS.
  • Matei, Ani & Tuca, Mihaela, 2011. "Corporate Social Responsibility on the International Area.Present Developments in Romania and Bulgaria," MPRA Paper 30061, University Library of Munich, Germany, revised 05 Apr 2011.
• Pillai, Rajasekharan & Iqbal, Azmiya & Umer, Habiba & Maqbool, Aisha & Sunil, Namrata, 2011. "Design, effectiveness and role of visual merchandising in creating customer appeal," MPRA Paper 30365, University Library of Munich, Germany.
• Mark Armstrong & Jidong Zhou, 2011. "Paying for Prominence," Economic Journal, Royal Economic Society, vol. 121(556), pages 368-395, November.
  • Armstrong, Mark & Zhou, Jidong, 2011. "Paying for prominence," MPRA Paper 30529, University Library of Munich, Germany.
• Cruceru, Gheorghe & Micuda, Dan, 2011. "Present challenges and future opportunities for Dacia cars on the Romanian automobile market," MPRA Paper 30620, University Library of Munich, Germany.
• Cruceru, Gheorghe & Micuda, Dan, 2011. "Consumer’s perceptions regarding Dacia cars prices, insights and lessons to be learned," MPRA Paper 30621, University Library of Munich, Germany.
• Pierre-Yves DONZÉ, 2011. "The Comeback of the Swiss Watch Industry on the World Market: A Business History of the Swatch Group (1983-2010)," Discussion Papers in Economics and Business 11-14, Osaka University, Graduate School of Economics.
  • Donzé, Pierre-Yves, 2011. "The comeback of the Swiss watch industry on the world market: a business history of the Swatch Group (1983-2010)," MPRA Paper 30736, University Library of Munich, Germany.
• Matei, Ani & Matei, Lucica, 2011. "European Regulation of the Market of Services and National Transpositi on," Apas Papers 334, Academic Public Administration Studies Archive - APAS.
  • Matei, Lucica & Matei, Ani, 2011. "European regulation of the market of services and national transposition," MPRA Paper 31470, University Library of Munich, Germany, revised 10 Jun 2011.
• Matei, Ani & Matei, Lucica, 2011. "Knowledge Marketing and Development in the new Knowledge-based Economy," Apas Papers 333, Academic Public Administration Studies Archive - APAS.
  • Matei, Ani & Matei, Lucica, 2011. "Knowledge marketing and development in the new knowledge-based economy," MPRA Paper 31474, University Library of Munich, Germany, revised 10 Jun 2011.
• Wach, Krzysztof, 2011. "Managing international business: case of Poland (chapter 4)," MPRA Paper 31589, University Library of Munich, Germany.
• Filip, Alina, 2011. "New product development in business to business marketing - a relational perspective," MPRA Paper 31597, University Library of Munich, Germany.
• Mailu, Stephen & Rutto, Jamin & Njuguna, Esther, 2011. "Mavens and their potential role in the diffusion of marketing information," MPRA Paper 32405, University Library of Munich, Germany, revised Jul 2011.
• Kaldasch, Joachim, 2015. "The Product Life Cycle of Durable Goods," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 10(2), pages 1-17.
  • Joachim Kaldasch, 2011. "The Product Life Cycle of Durable Goods," Papers 1109.0828, arXiv.org, revised Sep 2015.
  • Kaldasch, Joachim, 2011. "The product life cycle of durable goods," MPRA Paper 33174, University Library of Munich, Germany.
  • Kaldasch, Joachim, 2011. "The Product Life Cycle of Durable Goods," EconStor Preprints 50530, ZBW - Leibniz Information Centre for Economics.
• Pillai, Rajasekharan & Rao, M S & Thampy, Jaik & Peter, Jerrin, 2011. "Customer driven marketing strategy of LIC international in Bahrain: a product specific study," MPRA Paper 33388, University Library of Munich, Germany.
• Corniglion, Sébastien & Turnois, Nadine, 2011. "Simulating tourists' behaviour using multi-agent modelling," MPRA Paper 33526, University Library of Munich, Germany.
• Ho, Shu-Hsun & Putthiwanit, Chutinon & Lin, Chia-Yin, 2011. "May I continue or should I stop? the effects of regulatory focus and message framings on video game players’ self-control," MPRA Paper 33544, University Library of Munich, Germany.
• Putthiwanit, Chutinon & Ho, Shu-Hsun, 2011. "Buyer success and failure in bargaining and its consequences," MPRA Paper 33588, University Library of Munich, Germany.
• Putthiwanit, Chutinon & Vogler, Denis Marcel & Zhu, Jingling & Kincart, Andrew, 2011. "Exploring consumer’s insights in a unique Thai language course characteristics: the application of conjoint analysis technique," MPRA Paper 33589, University Library of Munich, Germany.
• Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Raheem, Saquib, 2011. "Measuring Customer Delight: A Model for Banking Industry," MPRA Paper 34724, University Library of Munich, Germany.
• Hasan, Syed Akif & Subhani, Muhammad Imtiaz, 2011. "Relationship between Various Employee Performance Recognition Techniques and Customer Satisfaction: Evidence from the Restaurant Industry of Pakistan," MPRA Paper 34759, University Library of Munich, Germany.
• Armstrong, Mark, 2011. "Economic models of consumer protection policies," MPRA Paper 34773, University Library of Munich, Germany.
• Subhani, Muhammad Imtiaz & Osman, Ms.Amber, 2009. "A Study On The Association Between Brand Awareness And Consumer/Brand Loyalty For The Packaged Milk Industry In Pakistan," MPRA Paper 21367, University Library of Munich, Germany, revised 12 Sep 2009.
  • Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2011. "A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan," MPRA Paper 34801, University Library of Munich, Germany.
• Ioan, Done & Ivana, Domazet, 2011. "Improving the quality of human resources by implementation of internal marketing," MPRA Paper 35363, University Library of Munich, Germany, revised 17 Oct 2011.
• Piya, Luni & Maharjan, Keshav Lall & Joshi, Niraj Prakash & Dangol, Dharma Raj, 2011. "Collection and marketing of non-timber forest products by the Chepang community in Chitwan district of Nepal," MPRA Paper 35389, University Library of Munich, Germany.
• Theofanides, Faidon & Makri, Vasiliki & Mavroeidis, Vasileios & Iliopoulos, Dimitrios, 2011. "Profiling student smokers:a behavioral approach," MPRA Paper 35511, University Library of Munich, Germany.
• Courvoisier, François & Balloffet, Pierre & Lagier, Joëlle, 2011. "Du musée au parc d’attractions : opportunités et risques de l’éduvertissement [From the museum to the amusement park: opportunities and risks of edutainment]," MPRA Paper 43374, University Library of Munich, Germany, revised 01 Jun 2011.
• Soproni, Luminita, 2011. "The world economic crisis – key moment for redefining the borders of financial communication," MPRA Paper 44779, University Library of Munich, Germany.
• Mohajan, Haradhan, 2011. "Aspects of green marketing: a prospect for Bangladesh," MPRA Paper 50690, University Library of Munich, Germany, revised 23 Oct 2011.
• Mohajan, Haradhan, 2011. "Green marketing is a sustainable marketing system in the twenty first century," MPRA Paper 50857, University Library of Munich, Germany, revised 16 Feb 2012.
• Zagorsek, Branislav, 2011. "Využitie informačných technológií pri strategickom rozhodovaní [Information Technologies Utilization in Strategic Decision Making]," MPRA Paper 51934, University Library of Munich, Germany.
• Minten, Bart & Singh, K.M. & Sutradhar, Rajib, 2011. "Branding in food retail of high value crops in Asia: Case of Makhana from Bihar (India)," MPRA Paper 54349, University Library of Munich, Germany, revised 31 Jan 2011.
  • Minten, Bart & Singh, K.M. & Sutradhar, Rajib, 2011. "Branding in food retail of high value crops in Asia: Case of Makhana from Bihar (India)," MPRA Paper 54334, University Library of Munich, Germany, revised 31 Jan 2011.
• Minten, Bart & Singh, K.M. & Sutradhar, Rajib, 2011. "The rapid emergence of branding in food retail in Asia: Insights from Bihar (India)," MPRA Paper 54337, University Library of Munich, Germany, revised 14 Jan 2011.
• Minten, Bart & Singh, K.M. & Sutradhar, Rajib, 2011. "Branding in food retail of high value crops in Asia: Case of Makhana from Bihar (India)," MPRA Paper 54334, University Library of Munich, Germany, revised 31 Jan 2011.
  • Minten, Bart & Singh, K.M. & Sutradhar, Rajib, 2011. "Branding in food retail of high value crops in Asia: Case of Makhana from Bihar (India)," MPRA Paper 54349, University Library of Munich, Germany, revised 31 Jan 2011.
• Minten, Bart & Reardon, Thomas & Singh, K.M. & Sutradhar, Rajib, 2011. "The potato value chain in Bihar: An assessment and policy implications," MPRA Paper 54350, University Library of Munich, Germany, revised 14 Jan 2011.
• Kaluzhsky, Mikhail, 2011. "Дропшиппинг – Революционная Форма Продвижения Товара В Условиях Мирового Экономического Кризиса [Dropshipping - a revolutionary form movement of goods in the global economic crisis]," MPRA Paper 58197, University Library of Munich, Germany.
• Kaluzhsky, Mikhail, 2011. "Функционализация Анализа Рынка В Маркетинге [Functionalization Research in Marketing]," MPRA Paper 58221, University Library of Munich, Germany.
• Kaluzhsky, Mikhail, 2011. "Перспективные Формы Продвижения Товаров В Условиях Мирового Экономического Кризиса [Prospective forms of promotion of goods in the global economic crisis]," MPRA Paper 62791, University Library of Munich, Germany.
• Lena Mlejnková, 2011. "Consumer Behavior in Spa Tourism in the Czech Republic [Spotřební chování v lázeňském cestovním ruchu České republiky]," Acta Oeconomica Pragensia, Prague University of Economics and Business, vol. 2011(1), pages 54-72.
• Monika Palatková, 2011. "Quality Management System in the Tourist Information Centre Sector [Systém řízení kvality v sektoru turistických informačních center]," Acta Oeconomica Pragensia, Prague University of Economics and Business, vol. 2011(4), pages 39-54.
• Emmanuel Selase Asamoah & Miloslava Chovancová, 2011. "An overview of the theory of Microeconomics (consumer behaviour and market structures) in fast food marketing," Ekonomika a Management, Prague University of Economics and Business, vol. 2011(1).
• Miroslav Karlíček & Zuzana Chytková & Milan Postler, 2011. "Actual Challenges of Marketing and Their Implications for the Czech Academic Sphere," Ekonomika a Management, Prague University of Economics and Business, vol. 2011(3), pages 87-95.
• Jindřich Beneš & Jiří Kotáb, 2011. "Sport Facilities in the Czech Republic and Promotion at the Facebook," Ekonomika a Management, Prague University of Economics and Business, vol. 2011(4), pages 75-90.
• Amalia PANDELICÃ & Mihaela DIACONU, 2011. "The Management of Innovation Process from Market Orientation Perspective in Automotive Industry," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 10(2), pages 108-115.
• Irene Kamenidou & Spyridon Mamalis & George Kokkinis & Christina Intze, 2011. "Improvement Axons for Ardas Cultural Festival in Evros, Greece, based on attendees perceptions," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 10(2), pages 62-73.
• Mihaela DIACONU & Amalia PANDELICÃ, 2011. "Marketing Approach in the Management of Higher Education Institutions," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 10(2), pages 98-107.
• STANTON, John L. & WILEY, James B. & WIRTH, Ferdiand, 2011. "Marketing Contra to the Trend: Back to basic," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 2(2), pages 22-32, June.
• TANASE, George Cosmin, 2011. "The Retailers' Merchandise Mix Planning and the Process of Category Management," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 2(2), pages 55-61, June.
• TANASE, George Cosmin, 2011. "The Paradigm of Customer Relationship Management in the Fast Moving Consumer Goods (FMCG) Retail Industry," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 2(3), pages 30-36, September.
• MIHAIESCU, Nicolaie, 2011. "Penalties National Championships," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 2(3), pages 37-40, September.
• Bruno Grbac & Ivana First, 2011. "Dynamics of market orientation in Croatian economy," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 29(2), pages 373-394.
• Kilic, Serkan, 2011. "Food Retailers’ Objectives of Developing Private Label Products and their Perspectives to Private Label Products," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 2(1), pages 173-173, January.
• Dedeoglu, Ayla Ozhan & Ustundagli, Elif, 2011. "Consumers’ Life Style, Social Identity and Consumption Practices in the Context of Communities of Practice," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 2(2), pages 1-23, April.
• Ozdemir, Erkan & Kilic, Serkan, 2011. "Young Consumers’ Perspectives of Website Visualization: A Gender Perspective," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 2(2), pages 1-41, April.
• Baskaya, Zehra & Ozturk, Burcu, 2011. "Evaluation of Salesperson Candidate’s with Fuzzy TOPSIS," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 2(2), pages 1-72, April.
• Agapito, Dora & Mendes, Julio & Valle, Patricia, 2011. "The Sea as a Connection between Residents and Tourists in Coastal Destinations: A Case in Algarve," Spatial and Organizational Dynamics Discussion Papers 2011-13, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve.
• EPURE, Manuela & DINU, Cristina, 2011. "The Power Of The Message – The Key To Success In Social Marketing Campaign An Analysis Of Social Marketing In Romania," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 2(1), pages 151-157.
• MIHALACHE, Silvia-Ştefania, 2011. "Csr – A Marketing Tool?," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 2(1), pages 159-164.
• GEANGU, Petronela Iuliana & CREłOIU, Raluca & GÂRDAN, Daniel Adrian, 2011. "Particularities Of Dental Medical Services And Consumers In The Context Of Globalization," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 2(4), pages 71-80.
• GÂRDAN, Daniel Adrian, 2011. "New Perspectives In Relationship Marketing Conceptualization," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 2(4), pages 81-89.
• Grigorescu, Adriana & Bob, Constantin, 2011. "Discriminant Analysis of the Abilities of Public Marketing Specialists," Journal for Economic Forecasting, Institute for Economic Forecasting, vol. 0(4), pages 68-78, December.
  • Bob, Constantin & Grigorescu, Adriana, 2010. "Discriminant Analysis for the Abilities of Public Marketing Specialist s," Apas Papers 108, Academic Public Administration Studies Archive - APAS.
• Florin Tudor Ionescu, 2011. "Strategic Business Unit – The Central Element Of The Business Portfolio Strategic Planning Process," International Conference Modern Approaches in Organisational Management and Economy, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 5(1), pages 224-228, November.
• Andreea Mihaela Barbu, 2011. "Marketing Strategic Planning – A Modern Approach Within Public Institutions’ Management," International Conference Modern Approaches in Organisational Management and Economy, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 5(1), pages 59-63, November.
• Corina SERBAN, 2011. "Competition as an Effective Tool in Developing Social Marketing Programs: Driving Behavior Change through Online Activities," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(2), pages 553-562, December.
• Gheorghe MINCULETE & Maria -Ana CHISEGA-NEGRILA, 2011. "Modern Approuch Regarding Online Marketing Through Facebook And Twitter," Proceedings of the 6-th International Conference on Knowledge Management: Projects, Systems and Technologies, Bucharest, October 27-28, 2011 20, Faculty of Economic Cybernetics, Statistics and Informatics, Academy of Economic Studies from Bucharest and "Carol I-st" National Defence University, Department for Management of the Defence Resources and Education.
• Ruxandra Irina POPESCU & Razvan-Andrei CORBOS, 2011. "Successful Strategic Practices in Building Malaysia’s Country Brand," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, vol. 2011(16), pages 82-113, June.
• Anne AIDLA & Maaja VADI, 2011. "The Impact of Family Members and Friends Habits on Youths Smoking Behaviour: Consequences for Social Marketing," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(1), pages 184-196, March.
• Dan POPESCU & Iulia CHIVU & Alina CIOCARLAN-CHITUCEA & Alexandra STERIU & Georgel CALIN, 2011. "Human Resources Professional Development within the Knowledge-Based Economy Organizations," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(4), pages 651-660, October.
• Rocsana Bucea-Manea-Tonis & Radu Bucea-Manea-Tonis, 2011. "Marketing Decision Support Systems and the New Economic Challenges," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 1(1), pages 123-128, July.
• Hristina Mihaleva, 2011. "Research on opinions and attitudes of bookseller and increasing retail sales in the sales of books, through staff training," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 1(2), pages 129-138, December.
• Marko Sarstedt & Jan-Michael Becker & Christian M. Ringle & Manfred Schwaiger, 2011. "Uncovering and Treating Unobserved Heterogeneity with FIMIX-PLS: Which Model Selection Criterion Provides an Appropriate Number of Segments?," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 63(1), pages 34-62, January.
• Tareq N. Hashem, 2011. "The Impact Of Customer Relationship Marketing On Costumers' Image For Jordanian Five Star Hotels," Journal of Academic Research in Economics, Spiru Haret University, Faculty of Accounting and Financial Management Constanta, vol. 3(3 (Novemb), pages 367-376.
• Claudia Nicoleta Guni, 2011. "Delimitations Of The Overall Performance Of The Enterprises That Are Quoted On The Capital Market," Journal of Academic Research in Economics, Spiru Haret University, Faculty of Accounting and Financial Management Constanta, vol. 3(3 (Novemb), pages 576-583.
• H. Murat MUTLU & Abdüllatif ÇEVİKER & Zeynep ÇİRKİN, 2011. "Tüketici Etnosentrizmi ve Yabancı Ürün Satın Alma Niyeti: Türkiye ve Suriye Üzerine Karşılaştırmalı Analiz," Sosyoekonomi Journal, Sosyoekonomi Society, issue 14(14).
• Nicholas Dew & Stuart Read & Saras Sarasvathy & Robert Wiltbank, 2011. "On the entrepreneurial genesis of new markets: effectual transformations versus causal search and selection," Journal of Evolutionary Economics, Springer, vol. 21(2), pages 231-253, May.
• Róbert Štefko & Jaroslava Gburová & Jana Jurková, 2011. "Marketing Pricing Strategies Used By The Branches Of Chain Stores," Journal of Advanced Studies in Finance, ASERS Publishing, vol. 0(2), pages 169-176, December.
• Fatos UKAJ & Fetije UKAJ, 2011. "Characteristics Of Marketing And Investment With Special Emphasis In Tourism," Journal of Environmental Management and Tourism, ASERS Publishing, vol. 0(2), pages 261-266, December.
• Simonetta Pattuglia, 2011. "Integrated Marketing Communication and Brand Management: the Case Study of Fiat 500," DSI Essays Series, DSI - Dipartimento di Studi sull'Impresa, vol. 18.
• Nenad Brkic & Miralem Corbo & Denis Berberovic, 2011. "Ethnocentrism And Animosity In Consumer Behavior In Bosnia And Herzegovina And Implication For Companies," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 9(1), pages 45-61, June.
• Oksana Loginova & X. Hnery Wang & Chenhang Zeng, 2011. "Advance Selling in the Presence of Experienced Consumers," Working Papers 1108, Department of Economics, University of Missouri.
• Sirieix, L. & Delanchy, M. & Remaud, H. & Zepedad, L., 2011. "How do consumers react in front of individual and combined sustainable food labels? A UK focus group study," Working Papers MoISA 201101, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France.
• Aurier, P. & Masson, J. & Siadou-Martin, B. & Sirieix, L., 2011. "La prise en compte de la durabilité dans les stratégies marketing des PME : apports et limites," Working Papers MoISA 201103, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France.
• Harmsen - van Hout, Marjolein J.W. & Herings, P. Jean-Jacques & Dellaert, Benedict G.C., 2013. "Communication network formation with link specificity and value transferability," European Journal of Operational Research, Elsevier, vol. 229(1), pages 199-211.
  • Harmsen - van Hout, Marjolein J.W. & Herings, P. Jean-Jacques & Dellaert, Benedict G.C., 2010. "Communication Network Formation with Link Specificity and Value Transferability," FCN Working Papers 15/2010, E.ON Energy Research Center, Future Energy Consumer Needs and Behavior (FCN), revised Mar 2011.
  • Harmsen - van Hout, M.J.W. & Herings, P.J.J. & Dellaert, B.G.C., 2011. "Communication network formation with link specificity and value transferability," Research Memorandum 022, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
• Joern Meissner & Arne Strauss & Kalyan Talluri, 2011. "An Enhanced Concave Program Relaxation for Choice Network Revenue Management," Working Papers MRG/0020, Department of Management Science, Lancaster University, revised Jan 2011.
  • Joern Meissner & Arne Strauss & Kalyan Talluri, 2015. "An Enhanced Concave Program Relaxation for Choice Network Revenue Management," Working Papers 534, Barcelona School of Economics.
  • Joern Meissner & Arne Strauss & Kalyan Talluri, 2011. "An enhanced concave program relaxation for choice network revenue management," Economics Working Papers 1259, Department of Economics and Business, Universitat Pompeu Fabra, revised Aug 2011.
• Aydm Alptekinoglu & Alex Grasas León, 2011. "When to carry eccentric products? Optimal retail assortment under consumer returns," Economics Working Papers 1272, Department of Economics and Business, Universitat Pompeu Fabra, revised Nov 2012.
• Cristina DACU & Diana UDROIU & Florentina VARBAN, 2011. "New Challenges In Marketing Of Consulting Business," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), vol. 2(2), pages 58-70, July - De.
• Florin POTRA & Oana POP, 2011. "Marketing – A Turning Point For Small And Medium Businesses. Improvement Solutions With Innovative Marketing," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), vol. 2(2), pages 71-78, July - De.
• Sorin V. STAN, 2011. "Frequently Asked Questions (FAQ) on Valuation of Business Intangible Assets," The Valuation Journal, The National Association of Authorized Romanian Valuers, vol. 6(1), pages 4-17.
• Daniela Favaretto & Luca Grosset & Bruno Viscolani, 2011. "Advertising exposures for a seasonal good in a segmented market," Working Papers 11, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
• Francesco Casarin & Anna Moretti, 2011. "An international review of cultural consumption research," Working Papers 12, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
• Borislava Cherkezova, 2011. "Conceptual guidelines for improving the offering to organizational customers," Business & Management Compass, University of Economics Varna, issue 2, pages 78-92.
• Stoyan Marinov, 2011. "Marketing of the Balkans as à tourist destination for cultural tourism," Business & Management Compass, University of Economics Varna, issue 3, pages 80-94.
• Evgeni Stanimirov, 2011. "A Study Of The Relations Between Satisfaction, Loyalty And Commitment Of Personnel," Business & Management Compass, University of Economics Varna, issue 4, pages 9-24.
• Maria Kehayova – Stoycheva & Boryana Grancharova – Nikolova & Borislava Cherkezova & Yordan Nedev, 2011. "Theoretical And Methodological Peculiarities Of Perceived Quality In Higher Education," An Annual Book of University of Economics - Varna, University of Economics - Varna, vol. 83(1), pages 155-197, January.
• Reimer, Kerstin & Becker, Jan U., 2011. "Revisiting the Use of Customer Information for CRM," EconStor Preprints 48552, ZBW - Leibniz Information Centre for Economics.
• Kaldasch, Joachim, 2015. "The Product Life Cycle of Durable Goods," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 10(2), pages 1-17.
  • Joachim Kaldasch, 2011. "The Product Life Cycle of Durable Goods," Papers 1109.0828, arXiv.org, revised Sep 2015.
  • Kaldasch, Joachim, 2011. "The Product Life Cycle of Durable Goods," EconStor Preprints 50530, ZBW - Leibniz Information Centre for Economics.
  • Kaldasch, Joachim, 2011. "The product life cycle of durable goods," MPRA Paper 33174, University Library of Munich, Germany.
• Bosshammer, Hendrik, 2011. "Erfolg der Handels-Betriebsformen im internationalen Vergleich - Ein kundenpräferenzbasierter Erklärungsansatz am Beispiel des Lebensmitteleinzelhandels in Deutschland und Frankreich," EconStor Theses, ZBW - Leibniz Information Centre for Economics, number 44594.
• Herold, Jörg & Polzin, Kerstin, 2011. "Zeitvarianz und Zeitinvarianz - mathematische Untersuchungen zum Zeitverhalten des Produktlebenszyklus," Jena Contributions to Economic Research 2011,1, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration.
• Herold, Jörg & Ahrens, Bernd, 2011. "Reversibilität und Irreversibilität: Mathematische Untersuchungen zum Zeitverhalten des Produktlebenszyklus," Jena Contributions to Economic Research 2011,5, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration.
• Lamine, Slim & Rohrer, Roland & Ruland, Moritz & Werner, Holger, 2011. "Marketing und Vertrieb als erfolgsrelevante Faktoren eines Unternehmens," Wismar Discussion Papers 03/2011, Hochschule Wismar, Wismar Business School.
• Kirsch, Alexander & Stoyke, Thorsten S., 2011. "Erfolgsfaktoren für eine produktive Zusammenarbeit zwischen Marketing und Vertrieb: Bestandsaufnahme, Trends, Lösungsmöglichkeiten und Grenzen der Einflussnahme," Wismar Discussion Papers 06/2011, Hochschule Wismar, Wismar Business School.
• Jeanjean, François, 2011. "High correlation between net promoter score and the development of consumers' willingness to pay (Empirical evidence from European mobile markets)," 22nd European Regional ITS Conference, Budapest 2011: Innovative ICT Applications - Emerging Regulatory, Economic and Policy Issues 52214, International Telecommunications Society (ITS).
• Diels, Jana Luisa & Wiebach, Nicole, 2011. "Customer reactions in Out-of-Stock situations: Do promotion-induced phantom positions alleviate the similarity substitution hypothsis?," SFB 649 Discussion Papers 2011-021, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
• Wiebach, Nicole & Diels, Jana L., 2011. "The impact of context and promotion on consumer responses and preferences in out-of-stock situations," SFB 649 Discussion Papers 2011-050, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
• Aurélie Bertrand & Christian Hafner, 2014. "On heterogeneous latent class models with applications to the analysis of rating scores," Computational Statistics, Springer, vol. 29(1), pages 307-330, February.
  • Bertrand, Aurelie & Hafner, Christian, 2011. "On heterogeneous latent class models with applications to the analysis of rating scores," LIDAM Discussion Papers ISBA 2011028, Université catholique de Louvain, Institute of Statistics, Biostatistics and Actuarial Sciences (ISBA).
  • Bertrand, Aurélie & Hafner, Christian M., 2011. "On heterogeneous latent class models with applications to the analysis of rating scores," SFB 649 Discussion Papers 2011-062, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
  • Bertrand, Aurelie & Hafner, Christian, 2014. "On heterogeneous latent class models with applications to the analysis of rating scores," LIDAM Reprints ISBA 2014027, Université catholique de Louvain, Institute of Statistics, Biostatistics and Actuarial Sciences (ISBA).
• Tischer, Sven & Hildebrandt, Lutz, 2011. "Linking corporate reputation and shareholder value using the publication of reputation rankings," SFB 649 Discussion Papers 2011-065, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
• Ahlfeldt, Andreas, 2011. "eGuides in kulturellen Einrichtungen: Deutschsprachige Museums-Apps," SIMAT Arbeitspapiere 03-11-015, Hochschule Stralsund, Stralsund Information Management Team (SIMAT).

2010

• Dainora GRUNDEY, 2010. "The Marketing Philosophy and Challenges for the New Millennium," Scientific Bulletin - Economic Sciences, University of Pitesti, issue 9, pages 169-180.
• Victor Danciu, 2010. "The Brand Identity: A Strategic Shift for Success," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 13(36), pages 3-13, June.
• Sen Demir, Sirvan, 2010. "The Relationship among Push Factors, Information Search and Satisfaction in Holiday Purchasing Process: A Survey on Domestic Tourists," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 1(4), pages 119-119, October.
• Özhan Dedeoğlu, Ayla, 2010. "Discourses of Motherhood and Consumption Practices of Turkish Mothers," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 1(3), pages 1-1, July.
• Haque , Ahasanul & Rahman, Sabbir & Rahman , Mahbubur, 2010. "Factors Determinants the Choice of Mobile Service Providers: Structural Equation Modeling Approach on Bangladeshi Consumers," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 1(3), pages 1-17, July.
• Hafeez, Shakir & Hasnu, SAF, 2010. "Customer Satisfaction for Cellular Phones in Pakistan: A Case Study of Mobilink," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 1(3), pages 1-35, July.
• Atılgan-İnan, Eda & Büyükküpçü, Aslıhan & Akıncı, Serkan, 2010. "A Content Analysis of Factors Affecting New Product Development Process," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 1(3), pages 1-87, July.
• Taskin, Cagatan & Akat, Omer, 2010. "Measurement of Consumer Based Brand Equity Using Structural Equation Modeling and A Research in Durable Consumer Goods Sector," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 1(2), pages 1-1, April.
• Kilic, Serkan & Senol, Gokhan, 2010. "Development of Food Retailing and Factors Affecting the Competition in Food Retailing," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 1(2), pages 1-45, April.
• Harmsen - van Hout, M.J.W. & Herings, P.J.J. & Dellaert, B.G.C., 2006. "The structure of online consumer communication networks," Research Memorandum 028, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
  • Harmsen - van Hout, Marjolein J.W. & Herings, P. Jean-Jacques & Dellaert, Benedict G.C., 2010. "The Structure of Online Consumer Communication Networks," FCN Working Papers 3/2010, E.ON Energy Research Center, Future Energy Consumer Needs and Behavior (FCN).
• Harmsen - van Hout, Marjolein J.W. & Herings, P. Jean-Jacques & Dellaert, Benedict G.C., 2013. "Communication network formation with link specificity and value transferability," European Journal of Operational Research, Elsevier, vol. 229(1), pages 199-211.
  • Harmsen - van Hout, Marjolein J.W. & Herings, P. Jean-Jacques & Dellaert, Benedict G.C., 2010. "Communication Network Formation with Link Specificity and Value Transferability," FCN Working Papers 15/2010, E.ON Energy Research Center, Future Energy Consumer Needs and Behavior (FCN), revised Mar 2011.
  • Harmsen - van Hout, M.J.W. & Herings, P.J.J. & Dellaert, B.G.C., 2011. "Communication network formation with link specificity and value transferability," Research Memorandum 022, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
• F. Kubiak, Bernard & F. Kowalik, Michał, 2010. "Marketing Information Systems As A Driver Of An Organization’s Competitive Advantage," Journal of Internet Banking and Commerce, , vol. 15(3), pages 01-10, December.
• CĂTOIU, Iacob & GÂRDAN, Daniel Adrian & GÂRDAN, Doru Lucian, 2010. "Mobile Marketing Future Trends," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 1(1), pages 11-22.
• CRĂCIUNAŞ, Sorin & CRĂCIUNAŞ, Diana, 2010. "Dancing With The Pharmaceutical Industry – Medical Practice Between Ethics And Business," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 1(1), pages 23-28.
• IONESCU, Adrian, 2010. "Brand Management In Media Crisis," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 1(2), pages 99-106.
• CECCO , Corrado De & CETINĂ, Iuliana & RĂDULESCU, Violeta & DRĂGHICI, Mircea, 2010. "Specifics Of The Marketing Audit In The Financial-Banking Sector," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 1(3), pages 127-137.
• GEANGU, Petronela Iuliana & GÂRDAN, Daniel Adrian & CETINĂ, Iuliana & GURGU, Elena, 2010. "How The Marketing Research Affects The Improvement In The Dental Doctor-Patient Relation," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 1(3), pages 139-151.
• BURCEA, Raluca Gabriela, 2010. "Metaphorical Conceptualizations Of Marketing," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 1(3), pages 153-160.
• BONDREA , Aurelian A. & GÂRDAN , Daniel Adrian & GEANGU , Iuliana Petronela, 2010. "The Role Of Strategic Planning In Relationship Marketing," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 1(4), pages 53-60.
• Marinov, Stoyan & Kazandzhieva, Velina, 2010. "Improving The Distribution Of Bulgarian Seaside Holiday Hotels," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 1(1), pages 29-38.
• Cosic, Maja & Djuric, Milenko D., 2010. "Relationship Marketing In The Tourist Services Sector," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 1(1), pages 53-60.
• Quian, Shan, 2010. "Research On Behaviors Of Government'S Tourism Marketing," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 1(1), pages 99-106.
• Bakic, Ognjen & Hrabrovski-Tomic, Eva & Muhi, Bela & Kovacevic, Jelena, 2010. "Marketing And Management Implementation On Megatrends In Modern Tourism," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 1(2), pages 17-25.
• Dzidrov, Misko, 2010. "Advertising Industry - Trends, Opportunities And Challenges With Special Emphasis Of Chinese Tourism," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 1(2), pages 85-90.
• Catoiu, Iacob & Vranceanu, Diana Maria & Tatu, Cristian, 2010. "Framing Influence on Fairness Perceptions of Differential Prices," Journal for Economic Forecasting, Institute for Economic Forecasting, vol. 0(3), pages 158-172, September.
• D. MEHTA & Anand GARG & Naveen K. MEHTA, 2010. "Rural buyers' perception about mosquito repellants," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 13(1), pages 43-52, June.
• Kenan SPAHO, 2010. "Sales Organization And Functionality In Companies On The Industrial Market In Bosnia And Herzegovina," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 2(4), pages 409-420, December.
• Silvia Delia OLARU & Elena GURGU, 2010. "Brand Management Nowadays," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 11(1), pages 124-128, March.
• Andreea ZAMFIR & Ion PLUMB, 2010. "Conceptions on Services within Traditional Society and Knowledge-Based Society," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 11(3), pages 436-444, July.
• Luigi DUMITRESCU & Simona VINEREAN, 2010. "International Tourism Market Segmentation Based on Consumer Behavior," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 11(5), pages 757-763, December.
• Theodore METAXAS, 2010. "Cities Competition, Place Marketing And Economic Development In South Europe: The Barcelona Case As Fdi Destination," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 5(5(14)), pages 5-19, February.
• Gianluigi Guido & M. Prete & Alessandro Peluso & R. Maloumby-Baka & Carolina Buffa, 2010. "The role of ethics and product personality in the intention to purchase organic food products: a structural equation modeling approach," International Review of Economics, Springer;Happiness Economics and Interpersonal Relations (HEIRS), vol. 57(1), pages 79-102, March.
• Jan Wieseke & Florian Kraus & Thomas Rajab, 2010. "Förderung des Eigenmarkenverkaufs durch Vertriebsmitarbeiter - Eine empirische Analyse informeller Anreizfaktoren," Schmalenbach Journal of Business Research, Springer, vol. 62(1), pages 2-29, February.
• Philipp Schmitt & Steffen Meyer & Bernd Skiera, 2010. "Überprüfung des Zusammenhangs zwischen Weiterempfehlungsbereitschaft und Kundenwert," Schmalenbach Journal of Business Research, Springer, vol. 62(1), pages 30-59, February.
• Frank Huber & Bettina Fischer & Andreas Herrmann, 2010. "Management von vertikalen Innovationsnetzwerken in der Investitionsgüterindustrie - Ergebnisse einer empirischen Untersuchung," Schmalenbach Journal of Business Research, Springer, vol. 62(1), pages 104-131, February.
• Wolfgang Fritz & Bettina Lorenz, 2010. "Beziehungen zwischen Konsumenten und Marken — Eine empirische Analyse verschiedener Beziehungstypen —," Schmalenbach Journal of Business Research, Springer, vol. 62(4), pages 366-393, June.
• Dirk Totzek & Sascha Alavi, 2010. "Professionalisierung des Preismanagements auf Business-to-Business-Märkten: Die Rolle der Marktorientierung und der Unternehmenskultur," Schmalenbach Journal of Business Research, Springer, vol. 62(5), pages 533-562, August.
• Andreas Engelen & Jan Kemper & Malte Brettel, 2010. "Die Wirkung von operativen Marketing-Mix-Fähigkeiten auf den Unternehmenserfolg — Ein 4-Länder-Vergleich," Schmalenbach Journal of Business Research, Springer, vol. 62(7), pages 710-743, November.
• Marcus Kunter & Daniel Guhl, 2010. "Die Vorteilhaftigkeit handelsgerichteter Konditionen eines Herstellers - Ein spieltheoretischer Untersuchungsansatz," Schmalenbach Journal of Business Research, Springer, vol. 62(7), pages 744-769, November.
• Benjamin Polak & Rupert Stadler & Mark Heitmann & Andreas Herrmann & Marc Cäsar & Jan Landwehr, 2010. "Aufpreise oder Gesamtpreise? Wirkung der Preisdarstellung auf das individuelle Entscheidungsverhalten," Schmalenbach Journal of Business Research, Springer, vol. 62(8), pages 911-932, December.
• Fatos UKAJ, 2010. "Marketing Concept As A Tool For Development Of Tourism In Kosovo," Journal of Advanced Research in Management, ASERS Publishing, vol. 1(1), pages 57-62.
  • Ukaj, Fatos, 2010. "Marketing Concept as a Tool for Development of Tourism in Kosovo," MPRA Paper 21720, University Library of Munich, Germany.
• Norbert H. Meiners & Ulf Schwarting & Bernd Seeberger, 2010. "The Renaissance of Word-of-Mouth Marketing: A 'New' Standard in Twenty-First Century Marketing Management?!," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, vol. 3(2), pages 79-97, December.
• Rosario Laratta & Chris Mason, 2010. "Defining the nonprofit sectors in Japan and England & Wales: A comparative assessment of common versus civil law," Euricse Working Papers 1006, Euricse (European Research Institute on Cooperative and Social Enterprises).
• Dekhili, S. & Cohen, E. & Sirieix, L., 2010. "Apports de la méthode "Best Worst" à l'analyse interculturelle des critères de choix des consommateurs : cas de l'huile d'olive," Working Papers MoISA 201006, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France.
• Daniel Serra, 2010. "Implementing TURF analysis through binary linear programming," Economics Working Papers 1197, Department of Economics and Business, Universitat Pompeu Fabra, revised Nov 2012.
• Kalyan Talluri, 2010. "A randomized concave programming method for choice network revenue management," Economics Working Papers 1215, Department of Economics and Business, Universitat Pompeu Fabra, revised Oct 2011.
• Sumit Kunnumkal & Kalyan Talluri & Huseyin Topaloglu, 2010. "Network revenue management with product-specific no-shows," Economics Working Papers 1243, Department of Economics and Business, Universitat Pompeu Fabra, revised May 2011.
• Adriana GRIGORESCU, 2010. "Marketing For Scientific Research – A Challenge Of Romanian Researchers," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), vol. 1(1), pages 8-12, January-J.
• Daniela Favaretto & Paola Pellegrini, 2010. "Preliminary Studies on a Variant of TSP for Servicing Printers and Copiers," Working Papers 205, Department of Applied Mathematics, Università Ca' Foscari Venezia.
• Natalia Nehrebecka & Sylwia Grudkowska, 2010. "Application of epsilon method to modeling expectations in construction," Working Papers 2010-01, Faculty of Economic Sciences, University of Warsaw.
• Ian M. McCarthy & Rusty Tchernis, 2010. "Search costs and Medicare plan choice," Health Economics, John Wiley & Sons, Ltd., vol. 19(10), pages 1142-1165, October.
  • Ian McCarthy & Rusty Tchernis, 2008. "Search Costs and Medicare Plan Choice," CAEPR Working Papers 2008-004, Center for Applied Economics and Policy Research, Department of Economics, Indiana University Bloomington.
• Greg M Allenby (ed.), 2010. "Perspectives on Promotion and Database Marketing:The Collected Works of Robert C Blattberg," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 7442.
• Frank P Jozsa Jr, 2010. "The National Basketball Association:Business, Organization and Strategy," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 7822.
• Joe Tidd (ed.), 2010. "Gaining Momentum:Managing the Diffusion of Innovations," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number p625.
• Robert Blattberg & Thomas Sargent, 2010. "Regression With Non-Gaussian Stable Disturbances: Some Sampling Results," World Scientific Book Chapters, in: Greg M Allenby (ed.), Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg, chapter 1, pages 7-16, World Scientific Publishing Co. Pte. Ltd..
  • Blattberg, Robert & Sargent, Thomas J, 1971. "Regression with Non-Gaussian Stable Disturbances: Some Sampling Results," Econometrica, Econometric Society, vol. 39(3), pages 501-510, May.
• Robert C. Blattberg, 2010. "Evaluation Of The Power Of The Durbin-Watson Statistic For Non-First Order Serial Correlation Alternatives," World Scientific Book Chapters, in: Greg M Allenby (ed.), Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg, chapter 2, pages 17-24, World Scientific Publishing Co. Pte. Ltd..
• Robert C. Blattberg & Nicholas J. Gonedes, 2010. "A Comparison of the Stable and Student Distributions as Statistical Models for Stock Prices," World Scientific Book Chapters, in: Greg M Allenby (ed.), Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg, chapter 3, pages 25-61, World Scientific Publishing Co. Pte. Ltd..
• Robert C. Blattberg & Subrata K. Sen, 2010. "Market Segments and Stochastic Brand Choice Models," World Scientific Book Chapters, in: Greg M Allenby (ed.), Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg, chapter 4, pages 63-74, World Scientific Publishing Co. Pte. Ltd..
• Robert Blattberg & Thomas Buesing & Peter Peacock & Subrata Sen, 2010. "Identifying the Deal Prone Segment," World Scientific Book Chapters, in: Greg M Allenby (ed.), Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg, chapter 5, pages 79-87, World Scientific Publishing Co. Pte. Ltd..
• Robert C. Blattberg, 2010. "The Design of Advertising Experiments Using Statistical Decision Theory," World Scientific Book Chapters, in: Greg M Allenby (ed.), Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg, chapter 6, pages 89-100, World Scientific Publishing Co. Pte. Ltd..
• Robert C. Blattberg & Gary D. Eppen & Joshua Lieberman, 2010. "A Theoretical And Empirical Evaluation Of Price Deals For Consumer Nondurables," World Scientific Book Chapters, in: Greg M Allenby (ed.), Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg, chapter 7, pages 101-114, World Scientific Publishing Co. Pte. Ltd..
• Robert C. Blattberg & Kenneth J. Wisniewski, 2010. "Price-Induced Patterns Of Competition," World Scientific Book Chapters, in: Greg M Allenby (ed.), Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg, chapter 8, pages 125-143, World Scientific Publishing Co. Pte. Ltd..
• Robert C. Blattberg & Edward I. George, 2010. "Shrinkage Estimation of Price and Promotional Elasticities: Seemingly Unrelated Equations," World Scientific Book Chapters, in: Greg M Allenby (ed.), Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg, chapter 9, pages 145-156, World Scientific Publishing Co. Pte. Ltd..
• Robert C. Blattberg & Richard Briesch & Edward J. Fox, 2010. "How Promotions Work," World Scientific Book Chapters, in: Greg M Allenby (ed.), Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg, chapter 10, pages 157-167, World Scientific Publishing Co. Pte. Ltd..
• Robert Blattberg & John Golanty, 2010. "Tracker: An Early Test Market Forecasting and Diagnostic Model for New Product Planning," World Scientific Book Chapters, in: Greg M Allenby (ed.), Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg, chapter 11, pages 177-187, World Scientific Publishing Co. Pte. Ltd..
• Robert C. Blattberg & Thomas Buesing & Subrata K. Sen, 2010. "Segmentation Strategies For New National Brands," World Scientific Book Chapters, in: Greg M Allenby (ed.), Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg, chapter 12, pages 189-197, World Scientific Publishing Co. Pte. Ltd..
• Robert C. Blattberg & John Deighton, 2010. "Manage Marketing by the Customer Equity Test," World Scientific Book Chapters, in: Greg M Allenby (ed.), Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg, chapter 13, pages 205-213, World Scientific Publishing Co. Pte. Ltd..
• Robert C. Blattberg & Stephen J. Hoch, 2010. "Database Models And Managerial Intuition: 50% Model + 50% Manager," World Scientific Book Chapters, in: Greg M Allenby (ed.), Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg, chapter 14, pages 215-227, World Scientific Publishing Co. Pte. Ltd..
• Jacquelyn S. Thomas & Robert C. Blattberg & Edward J. Fox, 2010. "Recapturing Lost Customers," World Scientific Book Chapters, in: Greg M Allenby (ed.), Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg, chapter 15, pages 229-243, World Scientific Publishing Co. Pte. Ltd..
• Edward C. Malthouse & Robert C. Blattberg, 2010. "Can We Predict Customer Lifetime Value?," World Scientific Book Chapters, in: Greg M Allenby (ed.), Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg, chapter 16, pages 245-259, World Scientific Publishing Co. Pte. Ltd..
• Robert C. Blattberg & Abel P. Jeuland, 2010. "A Micromodeling Approach To Investigate The Advertising-Sales Relationship," World Scientific Book Chapters, in: Greg M Allenby (ed.), Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg, chapter 17, pages 265-282, World Scientific Publishing Co. Pte. Ltd..
• Byung-Do KIM & Robert C. BLATTBERG & Peter E. ROSSI, 2010. "Modeling the Distribution of Price Sensitivity and Implications for Optimal Retail Pricing," World Scientific Book Chapters, in: Greg M Allenby (ed.), Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg, chapter 18, pages 283-295, World Scientific Publishing Co. Pte. Ltd..
• Vishal P. Singh & Karsten T. Hansen & Robert C. Blattberg, 2010. "Market Entry and Consumer Behavior: An Investigation of a Wal-Mart Supercenter," World Scientific Book Chapters, in: Greg M Allenby (ed.), Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg, chapter 19, pages 297-316, World Scientific Publishing Co. Pte. Ltd..
• Francois FULCONIS & Jean-Laurent VIVIANI, 2010. "Purchasing Modalities and Consumption of Wines in Romania: A Segmentation Proposal," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, vol. 3(1(9)), pages 27-40.
• Costinel DOBRE, 2010. "Thoughts on the Chameleon Consumer and the Chaotic Marketing," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, vol. 3(2(10)), pages 73-78.
• Cristian DUTU, 2010. "Cross-Functional Processes in Customer Relationship Management," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, vol. 3(2(10)), pages 79-84.
• Francois CASSIERE & Gilles PACHE, 2010. "Internationalization of Large Retailers and Cross-Cultural Determinants – The Singular Trajectory of Carrefour in Romania," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, vol. 3(3(11)), pages 129-138.
• Gianita BLEOJU, 2010. "Design Challenges for Innovation Management on Agro-Food Sector," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, vol. 3(4(12)), pages 247-262.
• Josipa Špoljarić, 2010. "Istraživanje o konzumaciji meda za potrebe prodaje u pčelarstvu," EFZG Working Papers Series 1009, Faculty of Economics and Business, University of Zagreb.
• Dragana-Meggy Hubak, 2010. "Marketinška dimenzija društveno odgovornog poslovanja," EFZG Working Papers Series 1010, Faculty of Economics and Business, University of Zagreb.
• Szabolcs Nagy, 2010. "Functional Food Marketing - The Hungarian Market Case," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 5(01), pages 43-49.
  • Nagy, Szabolcs, 2010. "Functional Food Marketing - The Hungarian Market Case," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 5(1), pages 43-49.
• Daniel Levy & Haipeng (Allan) Chen & Georg Müller & Shantanu Dutta & Mark Bergen, 2010. "Holiday Price Rigidity and Cost of Price Adjustment," Economica, London School of Economics and Political Science, vol. 77(305), pages 172-198, January.
  • Levy, Daniel & Müller, Georg & Chen, Haipeng (Allan) & Bergen, Mark & Dutta, Shantanu, 2010. "Holiday Price Rigidity and Cost of Price Adjustment," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 77(305), pages 172-198.
  • Daniel Levy & Georg Müller & Shantanu Dutta & Mark Bergen, 2002. "Holiday Price Rigidity and Cost of Price Adjustment," Working Papers 2002-03, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Georg Müller & Haipeng Allan Chen & Mark Bergen & Shantanu Dutta, 2010. "Holiday Price Rigidity and Cost of Price Adjustment," Post-Print hal-02387730, HAL.
  • Daniel Levy & Georg Müller & Haipeng (Allan) Chen & Mark Bergen & Shantanu Dutta, 2009. "Holiday Price Rigidity and Cost of Price Adjustment," Working Papers 2009-03, Bar-Ilan University, Department of Economics.
  • Levy, Daniel & Müller, Georg & Chen, Haipeng (Allan) & Bergen, Mark & Dutta, Shantanu, 2008. "Holiday Price Rigidity and Cost of Price Adjustment," MPRA Paper 13095, University Library of Munich, Germany.
  • Daniel Levy & Georg Muller & Shantanu Dutta & Mark Bergen, 2004. "Holiday Price Rigidity and Cost of Price Adjustment," Macroeconomics 0402019, University Library of Munich, Germany, revised 10 Jun 2005.
• Herold, Jörg & Völker, Lutz, 2010. "Zufall und Notwendigkeit: Untersuchungen zur mathematischen Modellierung des Produktlebenszyklus," Jena Contributions to Economic Research 2010,2, Ernst-Abbe-Hochschule Jena – University of Applied Sciences, Department of Business Administration.
• Bielefeldt, Jonas, 2010. "Risikomanagement unter Marketinggesichtspunkten," Wismar Discussion Papers 01/2010, Hochschule Wismar, Wismar Business School.
• Koehler, Philip & Kraemer, Jan & Anandasivam, Arun, 2010. "Cloud Computing: New Business Opportunities for Telecommunications Companies?," 21st European Regional ITS Conference, Copenhagen 2010: Telecommunications at new crossroads - Changing value configurations, user roles, and regulation 20, International Telecommunications Society (ITS).
• Cleff, Thomas & Fischer, Lena & Sepúlveda, César & Walter, Nadine, 2010. "How global are global brands? An empirical brand equity analysis," Beiträge der Hochschule Pforzheim 136, Pforzheim University.
• Wiebach, Nicole & Hildebrandt, Lutz, 2010. "Context effects as customer reaction on delisting of brands," SFB 649 Discussion Papers 2010-056, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
• Roos, Melanie & Gassert, Anna, 2010. "Der Einfluss der Wirtschaftskrise auf das Kaufverhalten - eine empirische Analyse im B2C-Bereich," Tübinger Diskussionsbeiträge 329, University of Tübingen, School of Business and Economics.
• Kai A.Konrad, 2010. "Merger Profitability in Industries with Brand Portfolios and Loyal Customers," Korean Economic Review, Korean Economic Association, vol. 26, pages 5-26.
  • Konrad, Kai A., 2010. "Merger profitability in industries with brand portfolios and loyal customers," Discussion Papers, Research Professorship & Project "The Future of Fiscal Federalism" SP II 2010-08, WZB Berlin Social Science Center.
• Ambarish Chandra & Ulrich Kaiser, 2010. "Targeted Advertising in Magazine Markets," CIE Discussion Papers 2010-02, University of Copenhagen. Department of Economics. Centre for Industrial Economics.
  • Chandra, Ambarish & Kaiser, Ulrich, 2010. "Targeted advertising in magazine markets," ZEW Discussion Papers 10-063, ZEW - Leibniz Centre for European Economic Research.
• Daniel W. Elfenbein & Brian McManus, 2010. "A Greater Price for a Greater Good? Evidence That Consumers Pay More for Charity-Linked Products," American Economic Journal: Economic Policy, American Economic Association, vol. 2(2), pages 28-60, May.
• Guy David & Sara Markowitz & Seth Richards-Shubik, 2010. "The Effects of Pharmaceutical Marketing and Promotion on Adverse Drug Events and Regulation," American Economic Journal: Economic Policy, American Economic Association, vol. 2(4), pages 1-25, November.
  • Guy David & Sara Markowitz & Seth Richards, 2009. "The Effects of Pharmaceutical Marketing and Promotion on Adverse Drug Events and Regulation," NBER Working Papers 14634, National Bureau of Economic Research, Inc.
• David Dranove & Ginger Zhe Jin, 2010. "Quality Disclosure and Certification: Theory and Practice," Journal of Economic Literature, American Economic Association, vol. 48(4), pages 935-963, December.
  • David Dranove & Ginger Zhe Jin, 2010. "Quality Disclosure and Certification: Theory and Practice," NBER Working Papers 15644, National Bureau of Economic Research, Inc.
• Iacob Cătoiu & Diana Maria Vrânceanu & Alina Filip, 2010. "Setting Fair Prices – Fundamental Principle Of Sustainable Marketing," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 12(27), pages 115-128, February.
• Constanţa-Nicoleta Bodea & Cetin Elmas & Ana Tănăsescu & Maria Dascălu, 2010. "An Ontological-based Model for Competences in Sustainable Development Projects: a Case Study for Project’s Commercial Activities," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 12(27), pages 177-189, February.
• Nicolae Istudor & Raluca Andreea Ion & Irina Elena Petrescu, 2010. "Research on Consumers’ Self-Protection through a Healthy Diet," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 12(28), pages 436-443, June.
• Carmen Bălan, 2010. "Alternative Dispute Resolution through Mediation in Romanian Retail Banking," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 12(28), pages 504-518, June.
• Bernhard Swoboda & Nicolae Al. Pop & Dan Cristian Dabija, 2010. "Vertical Aliances between Retail and Manufacturer Companies in the Fashion Industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 12(28), pages 634-649, June.
• Akaichi, Faiçal & Nayga, Rodolfo M., Jr. & Gil, Jose Maria, 2010. "On the Use of Multi-Unit Auctions in Measuring Consumers’ Willingness to Pay for Food Products," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado 60983, Agricultural and Applied Economics Association.
• Garcia-Jimenez, Carlos I. & Mishra, Ashok K., 2010. "Determinants of Meats Purchase Behavior by Ethnic Groups," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado 61073, Agricultural and Applied Economics Association.
• Wang, Shinn-Shyr & Rojas, Christian & Lavoie, Nathalie, 2010. "Local Buyer Market Power and Horizontally Differentiated Manufacturers," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado 61990, Agricultural and Applied Economics Association.
• Schrock, Rebecca, 2010. "Determinants Of The Demand For Organic And Conventional Fresh Milk In Germany– An Econometric Analysis," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116387, European Association of Agricultural Economists.
• Gellynck, Xavier & Kuhne, Bianka & Van Wezemael, Lynn & Verbeke, Wim, 2010. "Translating Latent Trends In Food Consumer Behavior Into New Products," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116422, European Association of Agricultural Economists.
• Kiesel, Kristin & Villas-Boas, Sofia B., 2013. "Can information costs affect consumer choice? Nutritional labels in a supermarket experiment," International Journal of Industrial Organization, Elsevier, vol. 31(2), pages 153-163.
  • Kiesel, Kristin & Villas-Boas, Sofia Berto, 2010. "Can Information Costs Affect Consumer Choice?—Nutritional Labels in a Supermarket Experiment—," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116433, European Association of Agricultural Economists.
• Camarena-Gomez, Dena M. & Sanjuan-Lopez, Ana Isabel, 2010. "Preferencias hacia el origen de un alimento étnico y la influencia de variables psicográficas," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 10(01), pages 1-29.
• Banterle, Alessandro & Cavaliere, Alessia & Stranieri, Stefanella & Carraresi, Laura, 2010. "The Relationship between Innovation and Marketing in SMEs in the EU Food Sector," 2010 International European Forum, February 8-12, 2010, Innsbruck-Igls, Austria 100589, International European Forum on System Dynamics and Innovation in Food Networks.
• Palma, Marco A. & Hall, Charles R. & Collart, Alba J., 2011. "Repeat Buying Behavior for Ornamental Plants: A Consumer Profile," Journal of Food Distribution Research, Food Distribution Research Society, vol. 42(2), pages 1-11, July.
  • Palma, Marco A. & Collart, Alba J. & Hall, Charles R., 2010. "Repeat Buying Behavior for Ornamental Plants: A Consumer Profile," 2010 Annual Meeting, February 6-9, 2010, Orlando, Florida 56332, Southern Agricultural Economics Association.
• Oluseye Olaleke Ogunnaike & Rowland E.K Worlu, 2010. "Agenda For Marketing Excellence In The Deregulated Petroleum Down-Stream Sector," Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice (1954-2015), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 57, pages 391-398, november.
• Pradeep KAUTISH, 2010. "Empirical Study On Influence Of Extraversion On Consumer Passion And Brand Evangelism With Word-Of-Mouth Communication," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 6, pages 187-198, December.
• Consuelo García de la Torre, 2010. "The End-Customer’S Perception About The Electronic Product Code (Epc) At A Retailer," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(38), pages 27-39, May.
• Assoc. Prof. Liviu Ion Ciora Ph. D & Lect. Ion Buligiu Ph. D, 2010. "Techniques Used In Search Engine Marketing," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(38), pages 1-8, May.
• Prof. Valentin Litoiu Ph. D & Student Vlad Litoiu & Student Mircea Litoiu, 2010. "Rfid And Information Systems In Commerce," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(38), pages 1-8, May.
• Prof. Filimon Stremţan Ph.D & Assist. Silvia-Ştefania Mihalache Author-Workplace-Name:“1 Decembrie 1918” University of Alba Iulia Faculty of Science Alba Iulia, Romania, 2010. "Considerations On Social Marketing In Romania," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 3(38), pages 1-10, May.
• Emanuela Maria Avram & Iulia Furdui & Ioana Preda, 2010. "Emerging Risks In Bank Credit Activity In Terms Of Financial Banking Marketing," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 3(38), pages 1-10, May.
• Lect. Laura Dindire Ph. D & Lect. Cristina Gănescu Ph. D, 2010. "Analysis Of Business Promotion Systems Implementation Within Exporting Romanian Companies," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 3(38), pages 1-12, May.
• Phd. Student . Ioana Radu & Phd. Student. Mihaela Funaru, 2010. "Promoting Private Equity Funds," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 3(38), pages 1-12, May.
• Silvia-Mihaela Pavel Ph. D Student, 2010. "Advertising Communication During Crisis," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 3(38), pages 1-12, May.
• Assoc. Prof. Sorina-Raula Gîrboveanu Ph.D & Silvia-Mihaela Pavel Ph.D Student, 2010. "How To Manage A Public Relations Crisis," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 3(38), pages 1-12, May.
• Daniela Adriana Bălan, Ph. D & Lect. Loredana Popescu, Ph. D Student, 2010. "The Role Of Culture In U.S. Regarding Consumer Behavior," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 3(38), pages 1-12, May.
• Emanuela Maria Avram PhD candidate in Marketing & Cristina Neagoe PhD candidate in Marketing & Remus Marian Avram PhD candidate in Economics, 2010. "Quality And Performance In Academic Education From The Perspective Of Strategic Marketing," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 3(38), pages 1-12, May.
• Olimpia Oancea Ph.D Student & Victoria-Mihaela Brînzea Ph.D Student, 2010. "Marketing Communications As A Strategic Function Of Marketing," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 3(38), pages 1-6, May.
• Assoc. Prof. Adriana Scriosteanu Ph. D. & Prof. Daniela Popescu Ph. D., 2010. "Customer Loyalty - The Major Goal Of Customer Relationship Management," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 3(38), pages 1-7, May.
• Assist. Silvia Puiu Ph. D Student, 2010. "Tendencies Regarding The Demand For Retailers’ Products And Services," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 3(38), pages 1-7, May.
• Ovidiu I. MOISESCU & Andrej BERTONCELJ, 2010. "A Comparative Study Of The Relationship Between Brand Loyalty And Market Share Among Durable And Non-Durable Products," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 137-145, May.
• Eugen BURDUS & Cristina ALPOPI, 2010. "The Internationalization Of Business As An Option In The Marketing Strategy Of The Entrepreneur," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 49-56, May.
• Afsar BILAL, 2010. "Determinants Of Customer Loyalty And Proposing A Customer Loyalty Model For The Banking Sector Of Pakistan," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 73-90, May.
• Dejene Mamo BEKANA, 2010. "Determinants Of Consumer Preferences In Addis Ababa Restaurants," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 192-210, November.
• Anubhav Anand MISHRA, 2010. "Consumer Decision-Making Styles And Young-Adult Consumers: An Indian Exploration," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 229-246, November.
• Cristina LEOVARIDIS, 2010. "Comparative Aspects Regarding Consumption And Consumers In European Countries," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 247-257, November.
• Ashish GUPTA, 2010. "A Study On Customer Relationship Management In Consumer Markets: Grandiosity/ Reality?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 258-272, November.
• Erika KULCSÁR, 2010. "Is There Any Difference Between The Attitude Of Romanian Tourists As Compared To The Foreign Ones?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 317-322, November.
• Assist. Ph.D Kulcsár Erika, 2010. "The Bivariate Analysis Between The Variables That Define The Investigated Tourist Population In The Center Development Region And The Other Important Tourist Variables," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(14), pages 110-117, April.
• Ph.D Student Patricea Elena Bertea, 2010. "Perceived Risk And Consumer Protection Strategies," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(14S), pages 43-54, April.
• Assoc. Prof. Ph.D Edelhauser Eduard & Lect. Ph.D Dobre-Baron Oana, 2010. "Overview On Using Advanced Management Methods," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(14S), pages 75-82, April.
• Assist. Erika Kulcsár Ph. D Student & Ec. Zsuzsánna Bokor, 2010. "Study On Decision –Making In The Family (Quantitative Marketing Research Conducted In Sfantu Gheorghe And Surrounding Areas)," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(15), pages 72-77, November.
• Claudia Olimpia Moisă, 2010. "The Distinctiveness Of The Youth Travel Product," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(12), pages 1-16.
• Iacob Cătoiu & Daniel Adrian Gârdan, 2010. "Romanian Consumer Perception Towards Mobile Marketing Campaigns," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(12), pages 1-25.
• Diana Dugulan & Virgil Balaure & Ioana Cecilia Popescu & Călin VegheÅŸ, 2010. "Cultural Heritage, Natural Resources And Competitiveness Of The Travel And Tourism Industry In Central And Eastern European Countries," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(12), pages 1-26.
• Iulia Iuga & Ruxandra Radoviciu, 2010. "STUDY REGARDING THE POSITIONING OF TRANSILVANIA BANK IN THE RANK SMEs FROM ALBA IULIA," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(12), pages 1-27.
• StremÅ£an Filimon & Achim Moise Ioan & Radu Lucian Alexandru & Radoviciu Ruxandra, 2010. "Blog Marketing - A Relevent Instrument Of The Marketing Policy," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(12), pages 1-29.
• Claudia Olimpia Moisă, 2010. "Aspects Of The Youth Travel Demand," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(12), pages 1-8.
• Erkan Akar, 2010. "Social Networking Sites As A Type Of Virtual Communities €“ Processing As A Marketing Communication Channel," Anadolu University Journal of Social Sciences, Anadolu University, vol. 10(1), pages 107-122, January.
• Kerim Banar & Vedat Ekergil, 2010. "Service Quality Of Members Of Accounting Profession: The Relationship Between Servis Quality To Costumer Satisfaction Eskä°Åžehä°R Application," Anadolu University Journal of Social Sciences, Anadolu University, vol. 10(1), pages 39-60, January.
• Umit Alnıacık & Cengiz Yilmaz & Esra Alnıacık, 2010. "Environmental Claims And Advertisement Effectiveness: An Experimental Study On Print Advertisements," Anadolu University Journal of Social Sciences, Anadolu University, vol. 10(1), pages 85-106, January.
• Serap Cabuk & Hilal Inan & Hatice Dogan Sudas, 2010. "A Study On The Food Retailers’ Environmental Sensitivity," Anadolu University Journal of Social Sciences, Anadolu University, vol. 10(3), pages 1-10, September.
• Cagatan Taskin & Omer Akat & Zuheyla Erol, 2010. "Determining Consumer Choice Criteria In Bank Selection: A Research In Bursa," Anadolu University Journal of Social Sciences, Anadolu University, vol. 10(3), pages 11-22, September.
• Marius Palade, 2010. "Orientarea catre piata a institutiilor administratiei publice: o evaluare in cazul ministerului administratiei si internelor," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 4(3), pages 102-116, September.
• Elena Stoica & Valeriu Rosu, 2010. "Strategii de incorporare a targurilor si expozitiilor virtuale in politicile de marketing organizationale," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 4(3), pages 22-32, September.
• Iacob Catoiu & Olimpia Oancea & Amalia Pandelica, 2010. "Cercetari de marketing privind evaluarea decalajelor de perceptie asupra sigurantei alimentare existente intre industria si piata produselor de panificatie din Romania," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 4(3), pages 3-21, September.
• Nicolae Constantin Nitulescu, 2010. "Dileme etice in marketingul modern," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 4(3), pages 33-53, September.
• Raluca Ecaterina Brandabur & Laura Daniela Tanase, 2010. "Un altfel de consumator: Studiu asupra obiceiurilor asociate produselor ecologice," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 4(3), pages 54-61, September.
• Alexandru Vladimir Bujan, 2010. "Posibile modele pentru responsabilizarea sociala a companiilor in Romania: Intreprinderile comunitare," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 4(3), pages 62-87, September.
• Mihaela Grigorica & Isa Elis & Andreea Ionescu, 2010. "Dinamica pietei internationale: Influenta integrarii Romaniei in U.E. asupra activitatii de import a inreprinderilor romanesti mici si mijlocii," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 4(3), pages 88-101, September.
• Bogdan Nistoreanu & Cristian Filip & Bogdan Georgescu, 2010. "Aspecte definitorii privind sistemele de management al calitatii in intreprinderile mici si mijlocii," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 4(4), pages 100-107, December.
• Gheorghe Orzan & Florin Tudor Ionescu & Alin Angheluta, 2010. "Caracteristici demografice ale blogosferei din Romania," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 4(4), pages 108-121, December.
• Mihai Orzan, 2010. "Studiul factorilor ce determina adoptia unor retele sociale online de catre utilizatorii romani," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 4(4), pages 19-27, December.
• Florin Tudor Ionescu, 2010. "Continutul si rolul planificarii in stiinta marketingului," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 4(4), pages 28-39, December.
• Andreea Mihaela Barbu, 2010. "Continutul si importanta serviciilor publice in contextul socio-economic," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 4(4), pages 3-18, December.
• Ana Roxana Matei, 2010. "Analiza comparativa intre sinergia in comunicarea integrata de marketing si sinergia la nivelul fuziunii si achizitiilor," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 4(4), pages 40-50, December.
• Alina Filip, 2010. "Segmentarea pietei – activitate definitorie a marketingului relational. Studiu de caz: sectorul bancar de retail," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 4(4), pages 51-59, December.
• Alexandru Dan Gheorghe & Alin Raul Gogescu & Ion Duminica, 2010. "Magazinul online: Strategii si tehnici de marketing in perioada de criza economica," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 4(4), pages 60-71, December.
• Stefan Caescu, 2010. "Planificarea strategica in marketing management. Nivelurile planificarii strategice," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 4(4), pages 72-80, December.
• Anca Monica Puia, 2010. "Investitiile in infrastructura: O perspectiva logistica," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 4(4), pages 81-99, December.
• Marko Paliaga & Zeljko Strunje & Hrvoje Pezo, 2010. "The Application Of The Internal Marketing In Companies In Croatia," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 19(2), pages 211-223, december.
• Elena Lidia Alexa, 2010. "Urban Marketing and its Impact over the Touristic Attractiveness of the Cities – A Conceptual Approach," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 15.
• Andreia-Gabriela Andrei & Monica Elena Talaba, 2010. "Brand Leadership in the contemporary economy," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 15.
• Cosmin Ichim, 2010. "The Great Depression and the current crisis: brand-related attitudes," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 15.
• Luminita Zait & Laura Timiras & Bogdan Nichifor, 2010. "Market orientation – a pertinent solution in reevaluating traditional marketing," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 15.
• Rodica Boier, 2010. "Multi-dimensional Understanding of the “Product” in the Marketing Decision Process," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 15.
• Anna Omarini, 2010. "Customer loyalty and retail banks, backing on demand trends," BANCARIA, Bancaria Editrice, vol. 12, pages 103-115, December.
• Alexander Valkov, 2010. "Effective Management of Medical Centers," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 48-67.
• Dippold, Katrin & Hruschka, Harald, 2010. "Variable Selection for Market Basket Analysis," University of Regensburg Working Papers in Business, Economics and Management Information Systems 443, University of Regensburg, Department of Economics.
• Suzana Markovic & Sanja Raspor, 2010. "Investigating The Perceived Service Quality In Croatian Restaurant Industry Using Dineserv Model," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Ovidiu Ioan Moisescu, 2010. "An Empirical Investigation Of Romania'S Country Brand As Tourism Destination," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Alexandra Urcan & Smaranda Adina Cosma, 2010. "Benchmarking Elements For Cluj-Napoca Hotel Industry," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Daniel Serra, 2015. "A New Model for Designing a Product Line Using TURF Analysis," Working Papers 433, Barcelona School of Economics.
• Levy, Daniel & Müller, Georg & Chen, Haipeng (Allan) & Bergen, Mark & Dutta, Shantanu, 2010. "Holiday Price Rigidity and Cost of Price Adjustment," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 77(305), pages 172-198.
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  • Daniel Levy & Georg Müller & Shantanu Dutta & Mark Bergen, 2002. "Holiday Price Rigidity and Cost of Price Adjustment," Working Papers 2002-03, Bar-Ilan University, Department of Economics.
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• Byung‐Cheol Kim & Jay Pil Choi, 2010. "Customer Information Sharing: Strategic Incentives and New Implications," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 19(2), pages 403-433, June.
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• Jean‐Pierre Dubé & Günter J. Hitsch & Peter E. Rossi, 2010. "State dependence and alternative explanations for consumer inertia," RAND Journal of Economics, RAND Corporation, vol. 41(3), pages 417-445, September.
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• Hopkins, Ed, 2007. "Adaptive learning models of consumer behavior," Journal of Economic Behavior & Organization, Elsevier, vol. 64(3-4), pages 348-368.
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  • Ed Hopkins, 2004. "Adaptive Learning Models of Consumer Behaviour," Edinburgh School of Economics Discussion Paper Series 121, Edinburgh School of Economics, University of Edinburgh, revised Nov 2004.
• Ana María Arboleda Arango & Diego Gabriel Enriquez Rodríguez & Alexandra González Delgado, 2010. "El Caso De La Administración Del Tiempo En Los Estudiantes De La Universidad Icesi: Una Guía A Través De Una Investigación Cualitativa," Estudios Gerenciales, Universidad Icesi, March.
• Silvio Borrero Caldas, 2010. "The Happiness-To-Consumption Ratio: An Alternative Approach In The Quest For Happiness," Estudios Gerenciales, Universidad Icesi, September.
• José Luis Saavedra Torres, 2010. "Caso De Estudio: Re-Lanzamiento Del Toyota Corolla," Estudios Gerenciales, Universidad Icesi, December.
• Pedro Barrientos Felipa, 2010. "El marketing del partido político en el gobierno," Revista Semestre Económico, Universidad de Medellín, September.
• Cecilia Molina Nagles & Johanna Burgos M & Joyce Martínez J & Juan Silvera T, 2010. "APLICACIÓN DE UN ESTUDIO DE MERCADO PARA EL LANZAMENTO DE UN NUEVO PRODUCTO POMM-E" Polvo compacto con extracto de manzana y vitamina E"," Revista Jornadas de Investigación, Universidad de Cartagena, July.
• Emperatriz Londono Aldana & Yurainy Villero Fortich & Arlyn Cervantes Alonso & Katiana Pérez González, 2010. "Asepsia En Los Supermercados De La Ciudad De Cartagena," Revista Jornadas de Investigación, Universidad de Cartagena, July.
• Emperatríz Londono Aldana & Julio José Serpa & Migdonia Duncan Ortega & Stephanie Ochoa, 2010. "Estética Y Ambientación De Los Supermercados De La Ciudad De Cartagena," Revista Jornadas de Investigación, Universidad de Cartagena, July.
• Inés Kuster & Natalia Vila, 2010. "La orientación al mercado y el enfoque relacional: efectos en la innovación y el éxito del textil espanol," Ensayos de Economía 8757, Universidad Nacional de Colombia Sede Medellín.
• Adrián Saldarriaga Isaza & Eric Concha Munoz, 2010. "Análisis económico de los servicios provistos por una plantación forestal: el caso del eucalipto en Chile," Ensayos de Economía 8758, Universidad Nacional de Colombia Sede Medellín.
• Augusto Velásquez Forero, 2010. "El fútbol como mercancía simbólica," Ensayos de Economía 8795, Universidad Nacional de Colombia Sede Medellín.
• Gloria Stella Salazar Marín & Javier Pantoja, 2010. "Los precios forward sobre electricidad. ¿Determinados racionalmente por los agentes del mercado colombiano?," Revista Ad-Minister, Universidad EAFIT, December.
• Silvia M. Ceballos, 2010. "Analysis of the stimuli of londoners fashion-oriented impulse buying behaviour," Revista Ad-Minister, Universidad EAFIT, May.
• Sascha Fuerst, 2010. "Global Value Chains and Local Cluster Development: A Perspective on Domestic Small Enterprises in the 3D-Animation Industry in Colombia," Revista Ad-Minister, Universidad EAFIT, May.
• Macchiavello, Rocco, 2010. "Development Uncorked: Reputation Acquisition in the New Market for Chilean Wines in the UK," CEPR Discussion Papers 7698, C.E.P.R. Discussion Papers.
• Mérigot, Philippe, 2010. "L’influence de l’ordre des mots sur l’impact des messages publicitaires : une exploration des effets de la loi du second lourd," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/5597 edited by Pinson, Christian.
• Gianita BLEOJU & Aida VASILE, 2010. "Relevant Results of Fish Consumer Benefits and Food Safety," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 141-146.
• Nicoleta Cristache & Irina Susanu & Adrian Micu & Angela Eliza Micu, 2010. "Integration Perspectives of the Communication Management within Organizations’ Policy," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 209-215.
• Rym BOUZAABIA & Imene SALEM, 2010. "The Relation between the Consumer’s Knowledge and the Browsing Behavior," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 59-70.
• Alexander S. Kritikos & Christoph Kneiding, 2010. "Microlending: Is There Demand for Such Loans in Germany?," Weekly Report, DIW Berlin, German Institute for Economic Research, vol. 6(14), pages 105-111.
• Shinn-Shyr Wang & Christian Rojas & Nathalie Lavoie, 2010. "Buyer Market Power and Vertically Differentiated Retailers," Working Papers 2010-1, University of Massachusetts Amherst, Department of Resource Economics.
• Rouziès, Dominique & Hulland, John & Barclay, Donald W, 2010. "Does marketing and sales integration always pay off? evidence from a social capital perspective," HEC Research Papers Series 933, HEC Paris.
• Inderst, Roman, 2010. "Misselling (financial) products: The limits for internal compliance," Economics Letters, Elsevier, vol. 106(1), pages 35-37, January.
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• Ching, Andrew T. & Hayashi, Fumiko, 2010. "Payment card rewards programs and consumer payment choice," Journal of Banking & Finance, Elsevier, vol. 34(8), pages 1773-1787, August.
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• Korenok, Oleg & Hoffer, George E. & Millner, Edward L., 2010. "Non-price determinants of automotive demand: Restyling matters most," Journal of Business Research, Elsevier, vol. 63(12), pages 1282-1289, December.
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• Maruyama, Masayoshi & Trung, Le Viet, 2010. "The nature of informal food bazaars: Empirical results for Urban Hanoi, Vietnam," Journal of Retailing and Consumer Services, Elsevier, vol. 17(1), pages 1-9.
• Jorge Pérez Rubio Aguilar, 2010. "The Role of Salesperson motivation in Driving Company Performance," Revista de Administración, Finanzas y Economía (Journal of Management, Finance and Economics), Tecnológico de Monterrey, Campus Ciudad de México, vol. 4(1), pages 29-43.
• Rajagopal, 2010. "Consumer Culture and Purchase Intentions towards Fashion Apparel," Marketing Working Papers 2010-01-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
• Rajagopal, 2010. "Orchestration of the Marketing Strategy under Competitive Dynamics," Marketing Working Papers 2010-02-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
• Rajagopal, 2010. "Coexistence and Conflicts between Shopping Malls and Street Markets in Growing Cities: Analysis of Shoppers’ Behavior," Marketing Working Papers 2010-03-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
• Suleyman Barutcu, 2010. "E-Customer Satisfaction in the E-Tailing Industry: An Empirical Survey for Turkish E-Customers," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 10(1), pages 15-35.
• Ahmet SEKERKAYA & Nihan CIRAK, 2010. "Hedef Pazar Bolumlendirmesine Yonelik Bir Uygulama: 16-29 Yas Grubu Genc Kesimin Sac Jolesi Ambalajina Yonelik Egilimlerine Gore Gruplandirilmasi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 10(1), pages 239-269.
• Okan Veli SAFAKLI, 2010. "The Impact of Ethical Perceptions of Small and Medium Sized Enterprises (SMEs) on Their Bank Satisfaction and Subsequent Word of Mouth: Case of Northern Cyprus," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 10(1), pages 37-51.
• Ayla Ozhan Dedeoglu, 2010. "The Role of Interpretation and Recontextualization in the Adoption of Marketing Management Concepts: The Cases of Market Orientation and CRM," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 10(1), pages 53-70.
• Mehmet Aksarayli & Isil Ozgen, 2010. "Otel Isletmelerinin Internet Tabanli Musteri Iliskilerinde “E-Posta Yonetimi” ve Turkiye’deki Otel Isletmeleri Uzerine Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 10(2), pages 727-744.
• Kenan GÜLLÜ & Mustafa KACUR, 2010. "Izleyicilerin Yerel Televizyon Tercihleri Ve Demografik Özellikler Itibari ile Algisal Farkliliklari," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 10(3), pages 1055-1083.
• Murat AKYILDIZ, 2010. "Özgüven Duygusu Marka Bagliligini Gercekten Artirir mi?," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 10(3), pages 933-950.
• Oktay EMIR, 2010. "Otel Isletmelerinin Pazarlanmasinda Seyahat Acentalarinin Rolü: Otel Isletmeleri Tarafindan Bir Degerlendirme," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 10(4), pages 1245-1256.
• García Rodríguez, M.ª José & Gómez Fraiz, José Santiago & Martínez Senra, Ana Isabel, 2010. "Importancia de la marca paraguas y el made in en la competitividad internacional del granito," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Ruiz Mafé, Carla & Sanz Blas, Silvia & Tavera, Juan Fernando, 2010. "Análisis de los factores determinantes del uso de mensajes SMS para participar en programas de televisión," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• San Martín Gutiérrez, Sonia & Camarero Izquierdo, Carmen, 2010. "Los determinantes de la confianza del comprador online. Comparación con el caso de subasta," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Martínez Ruiz, María Pilar & Jiménez Zarco, Ana Isabel & Izquierdo Yusta, Alicia, 2010. "Análisis de la satisfacción máxima del consumidor en establecimientos de alimentación: la influencia del folleto publicitario," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Ponzoa Casado, José Manuel & Reinares Lara, Pedro, 2010. "Los programas de fidelización como plataforma de venta directa: clasificación de los titulares según la redención de billetes aéreos," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Elizagarate Gutiérrez, Victoria & Mediano Serrano, Lucía & Sáez Vegas, Lucía, 2010. "Aproximación empírica a la orientación al mercado desde la perspectiva de las ciudades españolas," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• Sood, A. & Stremersch, S., 2010. "Deviation Among Technology Reviews: An Informative Enrichment of Technology Evolution Theory for Marketing," ERIM Report Series Research in Management ERS-2010-005-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Gower, J.C. & Groenen, P.J.F. & van de Velden, M. & Vines, K., 2010. "Perceptual maps: the good, the bad and the ugly," ERIM Report Series Research in Management ERS-2010-011-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Donkers, Bas & van Diepen, Merel & Franses, Philip Hans, 2017. "Do charities get more when they ask more often? Evidence from a unique field experiment," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 66(C), pages 58-65.
  • Donkers, A.C.D. & van Diepen, M. & Franses, Ph.H.B.F., 2010. "Do Charities Get More when They Ask More Often? Evidence from a Unique Field Experiment," ERIM Report Series Research in Management ERS-2010-015-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Hernández-Mireles, C. & Fok, D., 2010. "Random Coefficient Logit Model for Large Datasets," ERIM Report Series Research in Management ERS-2010-021-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Hernández-Mireles, C. & Franses, Ph.H.B.F., 2010. "The Launch Timing of New and Dominant Multigeneration Technologies," ERIM Report Series Research in Management ERS-2010-022-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Hernández-Mireles, C., 2010. "Finding the Influentials that Drive the Diffusion of New Technologies," ERIM Report Series Research in Management ERS-2010-023-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Yuri Peers & Dennis Fok & Philip Hans Franses, 2012. "Modeling Seasonality in New Product Diffusion," Marketing Science, INFORMS, vol. 31(2), pages 351-364, March.
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• Verbeke, W.J.M.I. & Dietz, H.M.S. & Verwaal, E., 2010. "Drivers of Sales Performance: A Contemporary Meta-Analysis," ERIM Report Series Research in Management ERS-2010-031-ORG, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Caspar G. Chorus & Benedict G. C. Dellaert, 2012. "Travel Choice Inertia: The Joint Role of Risk Aversion and Learning," Journal of Transport Economics and Policy, University of Bath, vol. 46(1), pages 139-155, January.
  • Chorus, C.G. & Dellaert, B.G.C., 2010. "Travel Choice Inertia: The Joint Role of Risk Aversion and Learning," ERIM Report Series Research in Management ERS-2010-040-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Koehler, C.F. & Breugelmans, E. & Dellaert, B.G.C., 2010. "Consumer Acceptance of Recommendations by Interactive Decision Aids: The Joint Role of Temporal Distance and Concrete vs. Abstract Communications," ERIM Report Series Research in Management ERS-2010-041-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Kiygi Calli, M. & Weverbergh, M. & Franses, Ph.H.B.F., 2010. "To Aggregate or Not to Aggregate: Should decisions and models have the same frequency?," ERIM Report Series Research in Management ERS-2010-046-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Haase, Fee-Alexandra, 2010. "Towards a Theory for Professional Communications. Discourse and Communication Elements in Contemporary Marketing and PR Strategies," Entelequia. Revista Interdisciplinar, Entelequia y Servicios Académicos Intercontinentales SL, issue 11, pages 75-92, Spring.
• Irene Roozen & Christel Claeys, 2010. "The Relative Effectiveness of Celebrity Endorsement for Print Advertisement," Review of Business and Economic Literature, KU Leuven, Faculty of Economics and Business (FEB), Review of Business and Economic Literature, vol. 0(1), pages 76-89.
• Stefania Chironi & Marzia Ingrassia, 2010. "La comunicazione: un valido strumento per la competitivit? delle aziende vinicole," Economia agro-alimentare, FrancoAngeli Editore, vol. 12(2), pages 43-57.
• Anna Gaviglio & Alberto Pirani, 2010. "Il fenomeno del non consumo: analisi delle componenti negative del procedimento di scelta," Economia agro-alimentare, FrancoAngeli Editore, vol. 12(2), pages 101-122.
• Knotek, Edward S., 2024. "The roles of price points and menu costs in price rigidity," Journal of Monetary Economics, Elsevier, vol. 145(C).
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• Nicoleta GRIDEANU & Ilie-Mircea BARBU, 2010. "Particularities Of Life Insurance Purchasing Process," Review of General Management, Spiru Haret University, Faculty of Management Brasov, vol. 12(2), pages 59-65, October.
• Manuel DUPUY-SALLE, 2010. "Une figure de « l’individu-créateur » comme accompagnement des mutations du marché promotionnel cinématographique : le cas du « club 300 » d’Allociné," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 57-66.
• Loïc HERVOUET, 2010. "Les dérives du siècle et les raisons d’espérer," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 67-71.
• Caulkins, J.P. & Feichtinger, G. & Grass, D. & Hartl, R.F. & Kort, P.M. & Seidl, A., 2011. "Optimal pricing of a conspicuous product during a recession that freezes capital markets," Journal of Economic Dynamics and Control, Elsevier, vol. 35(1), pages 163-174, January.
  • J.P. Caulkins & G. Feichtinger & D. Grass & R.F. Hartl & P.M. Kort, 2010. "Optimal pricing of a conspicuous product during a recession that freezes capital markets," Post-Print hal-00753047, HAL.
• Levy, Daniel & Müller, Georg & Chen, Haipeng (Allan) & Bergen, Mark & Dutta, Shantanu, 2010. "Holiday Price Rigidity and Cost of Price Adjustment," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 77(305), pages 172-198.
  • Daniel Levy & Haipeng (Allan) Chen & Georg Müller & Shantanu Dutta & Mark Bergen, 2010. "Holiday Price Rigidity and Cost of Price Adjustment," Economica, London School of Economics and Political Science, vol. 77(305), pages 172-198, January.
  • Daniel Levy & Georg Müller & Shantanu Dutta & Mark Bergen, 2002. "Holiday Price Rigidity and Cost of Price Adjustment," Working Papers 2002-03, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Georg Müller & Haipeng Allan Chen & Mark Bergen & Shantanu Dutta, 2010. "Holiday Price Rigidity and Cost of Price Adjustment," Post-Print hal-02387730, HAL.
  • Daniel Levy & Georg Müller & Haipeng (Allan) Chen & Mark Bergen & Shantanu Dutta, 2009. "Holiday Price Rigidity and Cost of Price Adjustment," Working Papers 2009-03, Bar-Ilan University, Department of Economics.
  • Levy, Daniel & Müller, Georg & Chen, Haipeng (Allan) & Bergen, Mark & Dutta, Shantanu, 2008. "Holiday Price Rigidity and Cost of Price Adjustment," MPRA Paper 13095, University Library of Munich, Germany.
  • Daniel Levy & Georg Muller & Shantanu Dutta & Mark Bergen, 2004. "Holiday Price Rigidity and Cost of Price Adjustment," Macroeconomics 0402019, University Library of Munich, Germany, revised 10 Jun 2005.
• François Cassière & Paché Gilles, 2010. "Internationalization of large retailers and cross-cultural determinants-The singular trajectory of Carrefour in Romania," Post-Print hal-04916693, HAL.
• Philippe Moati & Pierre Volle, 2010. "La montée de la compétence marketing dans la distribution," Working Papers halshs-00755942, HAL.
• Daunfeldt, Sven-Olov & Rudholm, Niklas, 2014. "Does shelf-labeling of organic foods increase sales? Results from a natural experiment," Journal of Retailing and Consumer Services, Elsevier, vol. 21(5), pages 804-811.
  • Daunfeldt, Sven-Olov & Rudholm, Niklas, 2010. "Does Shelf-Labeling of Organic Foods Increase Sales? Results from a Natural Experiment," Ratio Working Papers 152, The Ratio Institute.
  • Daunfeldt, Sven-Olov & Rudholm, Niklas, 2010. "Does Shelf-Labeling of Organic Foods Increase Sales? Results from a Natural Experiment," HUI Working Papers 36, HUI Research.
• Daunfeldt, Sven-Olov & Rudholm, Niklas, 2014. "Does shelf-labeling of organic foods increase sales? Results from a natural experiment," Journal of Retailing and Consumer Services, Elsevier, vol. 21(5), pages 804-811.
  • Daunfeldt, Sven-Olov & Rudholm, Niklas, 2010. "Does Shelf-Labeling of Organic Foods Increase Sales? Results from a Natural Experiment," HUI Working Papers 36, HUI Research.
  • Daunfeldt, Sven-Olov & Rudholm, Niklas, 2010. "Does Shelf-Labeling of Organic Foods Increase Sales? Results from a Natural Experiment," Ratio Working Papers 152, The Ratio Institute.
• 佐藤, 主光 & SATO, Motohiro & 齊藤, 誠 & SAITO, Makoto, 2010. "地震保険加入行動におけるコンテクスト効果について, On context effects in the choice of earthquake insurance contracts," Discussion Papers 2010-12, Graduate School of Economics, Hitotsubashi University.
• Ro'i Zultan & Maya Bar-Hillel & Nitsan Guy, 2010. "When Being Wasteful is Better than Feeling Wasteful," Discussion Paper Series dp550, The Federmann Center for the Study of Rationality, the Hebrew University, Jerusalem.
  • Ro'i Zultan & Maya Bar-Hillel & Nitsan Guy, 2011. "When being wasteful appears better than feeling wasteful," Jena Economics Research Papers 2011-002, Friedrich-Schiller-University Jena.
• Nicole Wiebach & Lutz Hildebrandt, 2010. "Context Effects as Customer Reaction on Delisting of Brands," SFB 649 Discussion Papers SFB649DP2010-056, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
• Farideh A. Farazmand & Robert D. Green & Philip Miller, 2010. "Creating Lifelong Learning Through Service-Learning," Business Education and Accreditation, The Institute for Business and Finance Research, vol. 2(1), pages 1-14.
• Francis Petit, 2010. "Optimal Pricing Of Executive Mba Programs," Business Education and Accreditation, The Institute for Business and Finance Research, vol. 2(1), pages 93-104.
• Prabha Ramseook-Munhurrun & Perunjodi Naidoo & Soolakshna Desai Lukea-Bhiwajee, 2010. "Measuring Service Quality: Perceptions Of Employees," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 4(1), pages 47-58.
• Jui-Kuei Chen & I-Shuo Chen, 2010. "Disparities Between Services Demanded And Services Received In Taiwanese Restaurants," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 4(1), pages 59-69.
• Perunjodi Naidoo & Prabha Ramseook-Munhurrun & Jeynakshi Ladsawut, 2010. "Tourist Satisfaction With Mauritius As A Holiday Destination," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 4(2), pages 113-123.
• Susan Baxter, 2010. "Evidence On The Marketing Approaches Targeting Gay And Lesbian Consumers," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 4(2), pages 125-139.
• Hsin Hsin Chang & Mohamad Rizal Bin Abdul Hamid, 2010. "An Empirical Investigation Of Internet Banking In Taiwan," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 4(2), pages 39-47.
• Laurent Arnone & Olivier Colot & Mélanie Croquet & Angy Geerts & Laetitia Pozniak, 2010. "Company Managed Virtual Communities In Global Brand Strategy," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 4(2), pages 97-112.
• Ehab K. A. Mohamed, 2010. "Multidimensional Performance Measurement In Islamic Banking," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 4(3), pages 47-60.
• Andreas Klein & Parimal Bhagat, 2010. "We-Commerce: Evidence On A New Virtual Commerce Platform," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 4(4), pages 107-124.
• Hussein Abdulla El-Omari & H. Martin Shane, 2010. "Opinion Leaders And Their Influence On Consumer Purchasing Behavior In Saudi Arabia," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 4(4), pages 51-70.
• Young Sally K. Kim, 2010. "Consumer Penalty Evaluation: Differences Between Cooperative And Rebellious Customers," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 3(1), pages 19-36.
• Prabha Ramseook-Munhurrun & Soolakshna D. Lukea-Bhiwajee & Perunjodi Naidoo, 2010. "Service Quality In The Public Service," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 3(1), pages 37-50.
• Robert D. Green & Hui-Chu Chen, 2010. "Spousal Purchasing Behavior As An Influence On Brand Equity," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 3(2), pages 1-17.
• Chan-Chien Chiu & Wei-Chiang Chen & Hsing-Yun Chang, 2010. "Measuring Service Quality And Customer Satisfaction: An Empirical Study In The Senior-Care Organizations In Rural Areas Of Central Taiwan," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 3(2), pages 65-74.
• Carlos R. Sanchez Sanchez & Jean-Baptiste Gallie, 2010. "Adoption Of Internet Banking: Evidence From France," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 3(3), pages 107-117.
• Raghava Rao Gundala, 2010. "Retail Store Image: A Study Of The Cyprus Clothing Industry," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 3(3), pages 67-81.
• Ramon Corona & Nelson Altamirano, 2010. "Is The Treasure Hunt Strategy Working For Costco?," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 3(3), pages 83-93.
• Perunjodi Naidoo & Prabha Ramseook-Munhurrun & Ramesh Durbarry, 2010. "Tourists’ Perspective Of The Brand Image Of Mauritius," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 3(3), pages 95-106.
• Francis Petit, 2010. "What Executives Can Learn from U2: An Exploratory Study," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 1(1), pages 37-43.
• Francisco J. Guemez Ricalde & Jose L. Zapta Sanchez & Rene Andreas Forster Hojer, 2013. "Neuroeconomia y Turismo en Tiempos de Crisis," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 1(1), pages 13-25.
• Lucila Zarraga Cano & Victor Manuel Molina Morejon & Enrique Corona Sandoval, 2010. "La Satisfaccion De Los Empleados De Las Operadoras Turisticas En La Ciudad De Cancun: Un Estudio Para Incrementar Su Competitividad," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 3(1), pages 1-13.
• Lucila Zarraga Cano & Enrique Corona Sandoval, 2010. "Las Expectativas De Los Turistas Cuando Contratan Los Servicios De Los Guias De Turistas: Un Enfoque Cualitativo," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 3(2), pages 75-89.
• Omaira Cecilia Martinez Moreno & Jose Gabriel Ruiz Andrade & Maria Guadalupe Velazquez Romero, 2010. "Oferta Y Competitividad Turistica Del Poblado De Popotla Y Su Impacto En El Desarrollo Local," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 3(2), pages 91-102.
• Carmen Castrejon Mata, 2010. "Product Research Centers: Marketing Of Developed Products, Comercializacion De Productos De Centros De Investigacion," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 3(3), pages 55-66.
• Rajagopal, 2010. "Interdependence of personality traits and brand identity in measuring brand performance," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 4(5), pages 411-426.
  • Rajagopal, 2009. "Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance," Marketing Working Papers 2008-06-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
• Öznur YURT & Melike D. KAPLAN & Işık Özge YUMURTACI & Tunçdan BALTACIOĞLU, 2010. "Brand elevation in supply chains," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 25(291), pages 79-94.
• Maria Rosa Borges & Ana Sofia Branca, 2010. "The Impact of Corporate Rebranding on the Firm's Market Value," Working Papers Department of Economics 2010/13, ISEG - Lisbon School of Economics and Management, Department of Economics, Universidade de Lisboa.
• Francisco Mas Ruiz & Juan Luis Nicolau Gonzálbez, 2010. "Contribution of individual to collective brands," Working Papers. Serie EC 2010-07, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie).
• Ro'i Zultan & Maya Bar-Hillel & Nitsan Guy, 2010. "When being wasteful appears better than feeling wasteful," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 5(7), pages 489-496, December.
  • Ro'i Zultan & Maya Bar-Hillel & Nitsan Guy, 2011. "When being wasteful appears better than feeling wasteful," Jena Economics Research Papers 2011-002, Friedrich-Schiller-University Jena.
• GRUNDEY Dainora & VILUTYTE Gabriele & MARTISIUTE Sandra, 2010. "Product or Brand? How Interrelationship between Customer Satisfaction and Customer Loyalty Work," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 01, March.
• Hackl, Franz & Kummer, Michael E. & Winter-Ebmer, Rudolf, 2014. "99 Cent: Price points in e-commerce," Information Economics and Policy, Elsevier, vol. 26(C), pages 12-27.
  • Hackl, Franz & Kummer, Michael E. & Winter-Ebmer, Rudolf, 2010. "99 cent: Price points in e-commerce," ZEW Discussion Papers 10-022, ZEW - Leibniz Centre for European Economic Research.
  • Franz Hackl & Michael E. Kummer & Rudolf Winter-Ebmer, 2010. "99 cent: Price Points in E-Commerce," Economics working papers 2010-02, Department of Economics, Johannes Kepler University Linz, Austria.
• V. Padmanabhan & Ilia Tsetlin & Timothy Zandt, 2010. "Setting price or quantity: Depends on what the seller is more uncertain about," Quantitative Marketing and Economics (QME), Springer, vol. 8(1), pages 35-60, March.
• Andrew Ching & Masakazu Ishihara, 2010. "The effects of detailing on prescribing decisions under quality uncertainty," Quantitative Marketing and Economics (QME), Springer, vol. 8(2), pages 123-165, June.
• Tülin Erdem & Michael Katz & Baohong Sun, 2010. "A simple test for distinguishing between internal reference price theories," Quantitative Marketing and Economics (QME), Springer, vol. 8(3), pages 303-332, September.
• Sergio Meza & K. Sudhir, 2010. "Do private labels increase retailer bargaining power?," Quantitative Marketing and Economics (QME), Springer, vol. 8(3), pages 333-363, September.
• Hai Che & Chakravarthi Narasimhan & V. Padmanabhan, 2010. "Leveraging uncertainty through backorder," Quantitative Marketing and Economics (QME), Springer, vol. 8(3), pages 365-392, September.
• Marc Fischer & Peter Leeflang & Peter Verhoef, 2010. "Drivers of peak sales for pharmaceutical brands," Quantitative Marketing and Economics (QME), Springer, vol. 8(4), pages 429-460, December.
• Eyal Biyalogorsky & Oded Koenigsberg, 2010. "Ownership coordination in a channel: Incentives, returns, and negotiations," Quantitative Marketing and Economics (QME), Springer, vol. 8(4), pages 461-490, December.
• Kai A.Konrad, 2010. "Merger Profitability in Industries with Brand Portfolios and Loyal Customers," Korean Economic Review, Korean Economic Association, vol. 26, pages 5-26.
  • Konrad, Kai A., 2010. "Merger profitability in industries with brand portfolios and loyal customers," Discussion Papers, Research Professorship & Project "The Future of Fiscal Federalism" SP II 2010-08, WZB Berlin Social Science Center.
• Chandra, Ambarish & Kaiser, Ulrich, 2010. "Targeted advertising in magazine markets," ZEW Discussion Papers 10-063, ZEW - Leibniz Centre for European Economic Research.
  • Ambarish Chandra & Ulrich Kaiser, 2010. "Targeted Advertising in Magazine Markets," CIE Discussion Papers 2010-02, University of Copenhagen. Department of Economics. Centre for Industrial Economics.
• Manfred Bruhn & Karsten Hadwich & Astrid Frommeyer, 2010. "Kommunikationsqualität in Kundeninteraktionen – Bestandsaufnahme, Operationalisierung und empirische Befunde im Private Banking," Credit and Capital Markets, Credit and Capital Markets, vol. 43(1), pages 3-37.
• Manfred Bruhn & Dominik Georgi, 2010. "Eine integrative Analyse der Treiber der Kundenbindung bei Banken – Systematisierung und empirische Befunde," Credit and Capital Markets, Credit and Capital Markets, vol. 43(3), pages 407-436.
• Ewald Judt & Monika Koller, 2010. "Methoden der Karteninhaber-Echtheitserkennung bei Finanztransaktionen," Credit and Capital Markets, Credit and Capital Markets, vol. 43(4), pages 587-614.
• Damien Wilson & Anthony Spawton, . "The Definition of a Price," Enometrica, Enometrica - Review of the Vineyard Data Quantification Society (VDQS) and the European Association of Wine Economists (EuAWE) - Macerata University, Faculty of Communications.
• Joëlle Brouard, . "Producteurs, négociants, cavistes et grandes chaînes. Quelles stratégies prix pour répondre à la crise?," Enometrica, Enometrica - Review of the Vineyard Data Quantification Society (VDQS) and the European Association of Wine Economists (EuAWE) - Macerata University, Faculty of Communications.
• Aleksandra Pisnik Korda & Boris Snoj, 2010. "Development, Validity and Reliability of Perceived Service Quality in Retail Banking and its Relationship With Perceived Value and Customer Satisfaction," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 8(2), pages 187-205.
• Nagy, Szabolcs, 2010. "Functional Food Marketing - The Hungarian Market Case," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 5(1), pages 43-49.
  • Szabolcs Nagy, 2010. "Functional Food Marketing - The Hungarian Market Case," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 5(01), pages 43-49.
• Stevan Vasiljev & Darko Pantelic, 2010. "Pharmaceutical Market(ing): Theory and Reality," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 6(02), pages 85-91.
• Sidorchuk, Roman, 2010. "Moscow wholesale market meat delicacies and sausages in late 1999 and early 2000," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 0, January.
  • Sidorchuk, Roman, 2010. "Moscow wholesale market meat delicacies and sausages in late 1999 and early 2000," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 0(0), February.
• Sidorchuk, Roman, 2010. "At the Moscow market of frozen vegetables and fruits need new strategies," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 0, pages 1.
• Sidorchuk, Roman & Dmitry Frolov, 2010. "Features and market prospects for meat market," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 0.
• Sidorchuk, Roman, 2010. "Corporate WEB-site, as the strategy of the company on the Internet," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 0, January.
  • Sidorchuk, Roman, 2010. "Corporate WEB-site, as a strategy of the company on the Internet," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 0.
• Sidorchuk, Roman, 2010. "Virtual market meat," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 0, January.
  • Sidorchuk, Roman, 2010. "Virtual market meat," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 0.
• Sidorchuk, Roman, 2010. "Review the Moscow wholesale market fish sticks with simulation of different flavors," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 0, January.
• Sidorchuk, Roman, 2010. "Review of Moscow wholesale market for imported meat products in 2002," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 0, January.
• Sidorchuk, Roman, 2010. "Review the Moscow market of raw sausages produced in Russia," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 0, January.
• Sidorchuk, Roman, 2010. "Review the Moscow wholesale market meat delicacies," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 0, January.
• Sidorchuk, Roman, 2010. "Review the Moscow wholesale market meat delicacies imported," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 0, January.
• Sidorchuk, Roman, 2010. "Moscow wholesale market meat delicacies in 2003," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 0, January.
• Sidorchuk, Roman, 2010. "Moscow wholesale market of imported smoked sausages," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 0, January.
• Sidorchuk, Roman, 2010. "Review the Moscow wholesale market meat delicacies and sausages," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 0, January.
• Sidorchuk, Roman, 2010. "Moscow wholesale market meat delicacies (the market of portioned cuts)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 0, January.
• Sidorchuk, Roman, 2010. "Moscow wholesale market portioned cuts meat delicacies," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 0, January.
• Sidorchuk, Roman, 2010. "Prospects for the development of the market of meat and meat products," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 0, January.
• Sidorchuk, Roman, 2010. "Marketing and key success factors in wholesale trade," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 0, January.
• Sidorchuk, Roman, 2010. "Moscow wholesale market meat delicacies and sausages in late 1999 and early 2000," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 0(0), February.
  • Sidorchuk, Roman, 2010. "Moscow wholesale market meat delicacies and sausages in late 1999 and early 2000," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 0, January.
• Sidorchuk, Roman, 2010. "Review of the Moscow wholesale market for imported meat products for the second half of 2001," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 0, January.
• Sidorchuk, Roman, 2010. "Review of Moscow wholesale market of delicious sausages imported in 2002," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 0, January.
• Sidorchuk, Roman, 2010. "Corporate WEB-site, as a strategy of the company on the Internet," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 0.
  • Sidorchuk, Roman, 2010. "Corporate WEB-site, as the strategy of the company on the Internet," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 0, January.
• Sidorchuk, Roman, 2010. "Virtual market meat," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 0.
  • Sidorchuk, Roman, 2010. "Virtual market meat," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 0, January.
• Sidorchuk, Roman, 2010. "Sprats in the Moscow market of canned fish," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 0, January.
  • Sidorchuk, Roman, 2010. "Sprats in the Moscow market of canned fish," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 0, January.
• Sidorchuk, Roman, 2010. "Sprats in the Moscow market of canned fish," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 0, January.
  • Sidorchuk, Roman, 2010. "Sprats in the Moscow market of canned fish," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 0, January.
• Sidorchuk, Roman, 2010. "Review of the Moscow market of salted salmon," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 0, January.
• Sidorchuk, Roman, 2010. "Marketing channels and control the distribution of products in the meat industry," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2.
• Suleymanova, Elena, 2010. "Determination of competitive hotels by price indifference (for example, hotel Alborada, Bonanza, California, Maravilla, MaliaLa Paz - Tenerife, Spain) ," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2.
• Golubnik, Andrew, 2010. "Analysis of pricing hotels with price of indifference (example hotels La Plantacion 5 *, Mediterranean Palace 5 *, Regency Country Club 5 *, Roca Nivaria 5 *, Royal Garden Villas 5 * - Tenerife, Spain," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2.
• Kosarinskaya, Irina, 2010. "Using the «price of indifference» to assess the competitiveness of hotels (on the example of San Felipe Hotel 4 *, Sol Puerto Playa 4 *, Sol Tenerife 4 *, Tenerife Playa 4 *, Tenerife Princess 4 * - T," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2.
• Chupryakova, Alena & Pototskaya, Anna, 2010. "Role of marketing in the establishment of collaborative parties to leasing transactions in the market for engineering products," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2.
• Tanel Mehine, 2010. "Do Yellow Price Tags Matter To Consumers? The Relationship Between The Presentation Of The Price And The Reference Price," University of Tartu - Faculty of Economics and Business Administration Working Paper Series 75, Faculty of Economics and Business Administration, University of Tartu (Estonia).
• Julio J. Rotemberg, 2010. "Persuasion and empathy in salesperson-customer interactions," NBER Working Papers 15975, National Bureau of Economic Research, Inc.
• Gautam Gowrisankaran & Minsoo Park & Marc Rysman, 2010. "Estimating Network Effects in a Dynamic Environment," Working Papers 10-03, NET Institute, revised May 2010.
• Eyal Carmi & Gal OEstreicher-Singer & Arun Sundararajan, 2010. "Is Oprah Contagious? Identifying Demand Spillovers in Product Networks," Working Papers 10-18, NET Institute.
• Scott K. Shriver, 2010. "Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol," Working Papers 10-20, NET Institute.
• Grigorescu, Adriana & Bob, Constantin, 2011. "Discriminant Analysis of the Abilities of Public Marketing Specialists," Journal for Economic Forecasting, Institute for Economic Forecasting, vol. 0(4), pages 68-78, December.
  • Bob, Constantin & Grigorescu, Adriana, 2010. "Discriminant Analysis for the Abilities of Public Marketing Specialist s," Apas Papers 108, Academic Public Administration Studies Archive - APAS.
• Simeon Jelev, 2010. "Segmentation of Consumers According to Their Attachment to the Brand and Their Propensity to Switch to Competing Brands (Conceptual and Methodological Framework)," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 61-68, Janyary.
• Alexander Valkov, 2010. "Ten Mistakes at the Usage of the SWOT-Analysis in the Strategic Marketing Planning in the Healthcare Institutions," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 93-103, Janyary.
• Alexandar Valkov, 2010. "Ten Mistakes at the Usage of the SWOT - Analysis in the Strategic Marketing Planning in the Healthcare Institutions," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 111-121, January.
• Grigoras Elena & Stofor Ovidiu, 2010. "Insurance Consultants Attitude Towards Relationship Marketing Elements," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 721-725, July.
• Pandelica Amalia & Pandelica Ionut & Jianu Eugenia, 2010. "Market Orientation: A Holistic Approch Of The Implementation Process," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 731-736, July.
• Pantea Carmen & Pop Nicolae Al., 2010. "Email Marketing Campaigns: The Easiest Path From Organizations To Consumers – An Exploratory Assessment," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 737-742, July.
• Petrescu Marian & Ioncica Maria & Petrescu Eva-Cristina & Ioncica Diana, 2010. "Les Particularites Du Processus Decisionnel D’Achat Sur Le Marche D’Assurances," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 743-748, July.
• Pop Nicolae Alexandru & Mihoc Florin & Fotea Ioan Stefan, 2010. "Relationship Marketing Research Tailored To Support Sales Management. Case Study: An International Express Logistics Company In Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 755-760, July.
• Popa Adela Laura & Vladoi Anca Daniela, 2010. "Building Patient Loyalty Using Online Tools," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 766-771, July.
• Scridon Mircea Andrei & Radomir Lacramioara & Maniu Andreea Ioana & Zaharie Monica Maria, 2010. "Customer Satisfaction Regarding Bank’S Distribution Channels – The Atm Network," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 772-777, July.
• Serban Corina, 2010. "Marketing Communication In Online Social Programs: Ohanian Model Of Source Credibility," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 778-784, July.
• Turkes (Vînt) Mirela Catalina, 2010. "The Factors That Influence The Romanian Banking Market During Post-Accession Period," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 791-796, July.
• Veghes Calin & Pantea Carmen & Balan Diana & Rusescu Marius, 2010. "Attitudes Of The Consumers Regarding The Processing And Employment Of Their Personal Data," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 797-802, July.
• Sperdea Natalita Maria & Mazilu Mirela Elena & Marinescu Roxana, 2010. "The Management Of The Optimal Conditions Of Storage - Transport - Trading Of The Food Products," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 1013-1019, December.
• Bulgarea Catalin Nicolae, 2010. "Distribution Of Banking Products And Services," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 1086-1090, December.
• Constantinescu-Dobra Anca, 2010. "Les Valeurs De Marché Des Managers Roumains," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 1091-1097, December.
• CRUCERU Gheorghe & SAVOIU Gheorghe & MANEA Constantin, 2010. "Focus-Group And Its Impact In The Questionnaire Of Marketing Research On The Romanian Car Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 1098-1105, December.
• Gherman Cristina, 2010. "Direct Sales In The Context Of Romania'S Ue Integration," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 1106-1110, December.
• Niculae Sabin Mihai & Balint (Platon) Paul & Toma Sorin, 2010. "The Impact Of The Economic Crisis Upon Romanian Consumer Behaviour," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 1117-1121, December.
• Paul Marinescu & Niculae Sabin Mihai & Toma Sorin, 2010. "Pricing Strategy Used As A Tool For Building Customer Satisfaction In The Retail Sector," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 1122-1127, December.
• Platis Magdalena & Baban Eleonora Gabriela, 2010. "The Role Of Marketing In The Education'S Process," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 1128-1132, December.
• Radoviciu Ruxandra & Stremtan Filimon, 2010. "Improving Communication Between Doctors And Patients," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 1137-1140, December.
• Sasu Dinu Vlad & Bagaian Nicula Iulia Andrea, 2010. "Aspects Regarding The Dificult Process Of Building A Romanian Tourism Brand," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 1141-1146, December.
• Serban Corina, 2010. "Marketing Predictions In Anti-Drug Social Programs: Use Of Causal Methods In The Study And Prevention Of Drug Abuse," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 1147-1153, December.
• Souca Maria Luiza, 2010. "Accessible Tourism – The Ignored Opportunity," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 1154-1157, December.
• Tarcza Teodora Mihaela, 2010. "Some Aspects Of The Role Of Visual Identity In The Successful Implementation Of The Promotional Strategy," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 1158-1164, December.
• Turkes (Vînt) Mirela Catalina, 2010. "Concept And Evolution Of Bank Marketing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 1165-1168, December.
• Ban Olimpia & Popa Luminita, 2010. "Guest Services Quality Assesment In Tourism, Using An Attributes Scale," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 378-384, December.
• Popescu Dan & Chivu Iulia & Ciocârlan-Chitucea Alina & Popescu Daniela Oana, 2010. "How To Transform Small And Medium Enterprises (Smes) Into Learning Organizations," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 990-996, December.
• Mane Medic & Mario Banozic & Mladen Pancic, 2010. "Branding Impact On The Economic Development Of Cities And Counties - Example Branding City Of Ilok," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 6, pages 152-161.
• Milan Puvaca & Dinko Roso, 2010. "Google Tools Implementation Into The Promotion Of Web Solutions," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 6, pages 236-243.
• Nikola Rovis, 2010. "Prioritized Actions For Marketing Improvement: A Tool For Small Business Marketing Programmes," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 6, pages 244-254.
• Dinko Jukic & Bozica Dunkovic, 2010. "Brandsphere: Expected Value Vs Cognition Value," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 6, pages 751-763.
• Thomas Cleff & Lena Fischer & Nadine Walter, 2010. "The Provincialism Of Global Brands An Empirical Analysis Of Brand Equity Differences In Mexico And Germany," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 6, pages 776-800.
• Kasim Tatic & Merima Cinjarevic, 2010. "Relationship Between Environmental Concern And Green Purchasing Behavior," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 6, pages 801-810.
• Duro Horvat & Natasa Trojak, 2010. "MARKETING IN CONTEMPORARY ENVIRONMENT - TRADITIONAL Vs. VALUE-ADDED MARKETING," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 6, pages 95-110.
• Marianne Bertrand & Dean Karlan & Sendhil Mullainathan & Eldar Shafir & Jonathan Zinman, 2010. "What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 125(1), pages 263-306.
  • Bertrand, Marianne & Karlan, Dean & Mullainathan, Sendhil & Shafir, Eldar & Zinman, Jonathan, 2009. "What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment," Working Papers 58, Yale University, Department of Economics.
  • Bertrand, Marianne & Karlan, Dean S. & Mullainathan, Sendhil & Shafir, Eldar & Zinman, Jonathan, 2009. "What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment," Center Discussion Papers 47038, Yale University, Economic Growth Center.
  • Marianne Bertrand & Sendhil Mullainathan & Dean Karlan & Eldar Shafir & Jonathan Zinman, 2009. "What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment," Working Papers 968, Economic Growth Center, Yale University.
• Conf. univ. dr. Enache Elena & Asist. univ. drd. Marin Carmen & Conf. univ. dr. Vechiu Camelia, 2010. "Customer Relationship Management," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1002-1004, May.
• Adriana Grigorescu, & Alina Elena Blalia,, 2010. "Romanian Public Marketing in Terms of Necessity,Collaboration and Mix," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1049-1054, May.
  • Grigorescu, Adriana, 2010. "Romanian public marketing in terms of necessity, collaboration and mix," MPRA Paper 25133, University Library of Munich, Germany.
• Cornel Grigorut & Constantin Anechitoae, 2010. "Trademark vs. Brand, emblem or logo," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1055-1058, May.
• Mariana Juganaru & Andreea Moraru, 2010. "Marketing Research – Tool within the Leonardo da Vinci Program," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1086-1090, May.
• Erika KULCSÁR, 2010. "Is the Behaviour of Tourism Services Consumers Different According to Gender? Quantitative Research in the Centre Development Region," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1091-1095, May.
• Silvia MUHCINA & Adrian SERBAN COMANESCU, 2010. "Conflicts in the Distribution Circuits," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1173-1176, May.
• Pîndiche Elena & IonitaRoxana, 2010. "Market Strategies Regarding the Integration and Confrontation of Small and Medium Enterprises with the Exigency of the Competitive Market," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1250-1252, May.
• Magdalena Platis, 2010. "Purchasing Decision Process in the Context of the Economic Crisis in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1253-1258, May.
• Popescu Maria-Lavinia, 2010. "The Role of Change in Higher Education an Empirical Research," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1259-1262, May.
• Rusu Sabina Mihaela, 2010. "Data Equivalence in International Marketing Research," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1291-1296, May.
• Anamaria Severin-Humelnicu, 2010. "Gaining Customers` Trust In Online Stores," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1301-1304, May.
• Meghisan Gheorghe & Meghisan Georgeta-Madalina & Dan Caprioara, 2010. "Analysis of the Segmentation Strategy – the Case of Elpreco Company," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1372-1378, May.
• Constantin Anechitoae & Cornel Grigorut, 2010. "The Trademark and Its Dismemberments," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 863-864, May.
• Caraivan Mitrut Corneliu & Mares Valerica & Mares Marius Daniel, 2010. "C-Marketing through IT&C," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 894-899, May.
• Dumitru Graziella Corina & Bâtca Viorel & Irimescu Alina Mihaela, 2010. "“4P” Versus “STAP”Adapting Modalities in the Medical System," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 991-996, May.
• Ionescu Gr. Ion, 2010. "Marketing Strategy - The Axiology of the Strategy Valorification of Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 373-376, October.
• Iordache Maria Carmen & Ciochina Iuliana, 2010. "Planning Marketing Activity during Periods of Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 395-400, October.
• Micu Adrian & Cristache Nicoleta & Susanu Irinia, 2010. "The Influences of Ethics and Responsibility in Marketing on the Lifestyle," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 457-462, October.
• Moraru Andreea, 2010. "The Importance of Entertainment in Promotional Strategies of Romanian Seaside Tourism Enterprises," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 509-512, October.
• Muhcina Silvia, 2010. "The Marketing Environment in Tourism," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 525-528, October.
• Wereda Wioletta, 2010. "Role of Loyalty Management in a Polish Company," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 841-847, October.
• Wereda Wioletta, 2010. "Corporate Social Responsibility Concept in Marketing Activity of a Large Company," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 848-854, October.
• Brunello Adrian & Petrusca Claudia-Ioana, 2010. "Marketing in the Economic Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 98-103, October.
• Iga Rudawska, 2010. "Interconnected firms’ relationships as a source of a competitive advantage," Business and Economic Horizons (BEH), Prague Development Center, vol. 2(2), pages 7-16, July.
• Jelena Koncar & Goran Vukmirovic & Zita Petrovic Katai, 2010. "Private label development in the Republic of Serbia," Business and Economic Horizons (BEH), Prague Development Center, vol. 3(3), pages 105-110, October.
• Madhavi Chockalingam & A. Auroubindo Ganesh, 2010. "Problems encountered by tourists," Business and Economic Horizons (BEH), Prague Development Center, vol. 3(3), pages 68-72, October.
• Tymoteusz Doligalski, 2010. "Strategies Of Value Proposition On The Internet," Perspectives of Innovation in Economics and Business (PIEB), Prague Development Center, vol. 5(2), pages 17-19, June.
• Mirela Catalina Turkes (Vint), 2010. "The Globalization Of The Banking And Financial Crisis On International Level," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 10(1), pages 349-362.
• Codruţa Dura & Imola Drigă & Dorina Niţă, 2010. "Statistical Landmarks And Practical Issues Regarding The Use Of Simple Random Sampling In Market Researches," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 10(2), pages 111-124.
• Codruţa-Adina Băltescu, 2010. "Poiana Braşov Resort Positioning On The Romanian Mountain Tourism Market," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 10(2), pages 23-30.
• Cecilia Irina Răbonţu & Amalia Venera Todoruţ, 2010. "Study On Organic Food Products In Romania," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 10(3), pages 265-272.
• Oana Şeitan & Cristina Gherman & Cătălin Nicolae Bulgărea, 2010. "E-Commerce With Online Payment Through Bank Card," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 10(4), pages 309-316.
• Cristina Gherman & Mihaela Marcu, 2010. "The Role And Implications Of Telemarketing In Media. Case Study: Transilvania Expres Daily Publication Of Brasov," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 10(4), pages 97-104.
• Berman, Ron & Katona, Zsolt, 2010. "The Role of Search Engine Optimization in Search Rankings," MPRA Paper 20129, University Library of Munich, Germany.
• Fatos UKAJ, 2010. "Marketing Concept As A Tool For Development Of Tourism In Kosovo," Journal of Advanced Research in Management, ASERS Publishing, vol. 1(1), pages 57-62.
  • Ukaj, Fatos, 2010. "Marketing Concept as a Tool for Development of Tourism in Kosovo," MPRA Paper 21720, University Library of Munich, Germany.
• Matei, Lucica & Matei, Ani, 2010. "Integrated Approach of the Citizen’s Role in Relation to the Public Services," MPRA Paper 22466, University Library of Munich, Germany, revised 03 May 2010.
• Bachev, Hrabrin, 2010. "Study on Agrarian Contracts in Bulgaria," MPRA Paper 22946, University Library of Munich, Germany.
• Matei, Lucica & Dinu, Teodora, 2010. "Proceedings“Regulation and Best Practices in Public and Nonprofit Marketing”," MPRA Paper 24725, University Library of Munich, Germany, revised 01 Aug 2010.
• Adriana Grigorescu, & Alina Elena Blalia,, 2010. "Romanian Public Marketing in Terms of Necessity,Collaboration and Mix," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1049-1054, May.
  • Grigorescu, Adriana, 2010. "Romanian public marketing in terms of necessity, collaboration and mix," MPRA Paper 25133, University Library of Munich, Germany.
• Rahardja, Christina & Anandya, Dudi, 2010. "Experiential marketing, customer satisfaction, behavioral intention: timezone game center surabaya," MPRA Paper 25638, University Library of Munich, Germany.
• Doval, E & Doval, O, 2010. "Tools to keep brands on the market," MPRA Paper 25793, University Library of Munich, Germany.
• Armstrong, Mark, 2010. "Bundling revisited: substitute products and inter-firm discounts," MPRA Paper 26782, University Library of Munich, Germany.
  • Mark Armstrong, 2011. "Bundling Revisited: Substitute Products and Inter-Firm Discounts," Economics Series Working Papers 574, University of Oxford, Department of Economics.
• G, Thiagarajan & Nakkeeran, Senthilkumar & Arockiasamy, Arulraj, 2010. "Mediating effects of broadband consumers’ behavior in India," MPRA Paper 26840, University Library of Munich, Germany, revised 27 Jul 2010.
• Mailu, S.K, 2010. "'Mavenism' and 'innovativeness' among small ruminant keepers in Kenys'a Isiolo and Marsabit Districts," MPRA Paper 27091, University Library of Munich, Germany, revised 29 Nov 2010.
• Pérez Mantecón, María & Barajas, Angel, 2010. "Coyuntura económica y variación en la valoración financiera de una marca [Economic conditions and changes in the financial valuation of a brand]," MPRA Paper 27490, University Library of Munich, Germany.
• Antipov, Evgeny & Pokryshevskaya, Elena, 2010. "Accounting for latent classes in movie box office modeling," MPRA Paper 27644, University Library of Munich, Germany.
• Cruceru, Gheorghe & Micuda, Dan, 2010. "Correlating car sales and credit availability on the Romanian market," MPRA Paper 30410, University Library of Munich, Germany.
• Consoli, Domenico & Musso, Fabio, 2010. "Marketing 2.0: A new marketing strategy," MPRA Paper 31116, University Library of Munich, Germany.
• Dumea, Andrei Cosmin & Mariciuc, Dragos Florentin, 2010. "The marketing spirit from the perspective of moral values," MPRA Paper 39300, University Library of Munich, Germany, revised Jun 2012.
• Kriz, Anton & Keating, Byron W., 2010. "Business relationships in China: Lessons about deep trust," MPRA Paper 40427, University Library of Munich, Germany.
• Anderson, Edward & Coltman, Tim & Devinney, Timothy M. & Keating, Byron W., 2010. "What Drives the Choice of Third Party Logistics Provider?," MPRA Paper 40508, University Library of Munich, Germany.
• Bailet, Isabelle & Diotallevi, Francesco & Marchini, Andrea, 2010. "Determinant factors in reputation of wines:analysis of wine production in Central Italy," MPRA Paper 40635, University Library of Munich, Germany.
• Kozmenko, Serhiy & Vasil’yeva, Tetyana & Leonov, Serhiy, 2010. "The structuring of components of the net domestic product according to the innovation criterion," MPRA Paper 50787, University Library of Munich, Germany.
• Salehudin, Imam & Luthfi, Bagus Adi, 2010. "Marketing impact of halal labeling toward Indonesian muslim consumer’s behavioral intention," MPRA Paper 54341, University Library of Munich, Germany, revised Mar 2011.
• Minten, Bart & Singh, K.M. & Sutradhar, Rajib, 2010. "The makhana value chain and the fast emergence of branding in food retail: Evidence from Bihar (India)," MPRA Paper 54344, University Library of Munich, Germany, revised 14 Jan 2010.
• Minten, Bart & Reardon, Thomas & Singh, K.M. & Sutradhar, Rajib, 2010. "The benefit of cold storages: Evidence from Bihar," MPRA Paper 54345, University Library of Munich, Germany, revised 14 Dec 2010.
• Salehudin, Imam, 2010. "Perceived Purchase Risk in the Technological Goods Purchase Context: An Instrument Development and Validation," MPRA Paper 59867, University Library of Munich, Germany, revised Sep 2011.
• Andrei, Andreia Gabriela & Iosub, Daniela & Iacob, Amalasunta, 2010. "Motivations for Using Social Networking Sites: The Case of Romania," MPRA Paper 61150, University Library of Munich, Germany.
• Kaluzhsky, Mikhail, 2010. "Мировой Экономический Кризис И Маркетинговая Деятельность В России [The global economic crisis and marketing activities in Russia]," MPRA Paper 62786, University Library of Munich, Germany.
• Zarzecki, Marcin & Klimczuk-Kochańska, Magdalena & Wiśniewski, Rafał & Jaroszek, Karolina & Puchalska, Katarzyna & Turkowski, Karol, 2010. "Raport końcowy z badania marketingowego ex-ante w ramach realizacji Programu Promocji Polski Wschodniej działania I.4, Komponent Promocja i Priorytetu Programu Operacyjnego Rozwój Polski Wschodniej," MPRA Paper 84974, University Library of Munich, Germany.
• Libuše Laschoberová, 2010. "Analysis of Selected Aspects of the Marketing Research Market in Practice (The Czech Republic) [Trh marketingového výzkumu v praxi (v České republice). Analýza vybraných aspektů]," Acta Oeconomica Pragensia, Prague University of Economics and Business, vol. 2010(1), pages 34-59.
• Miroslav Karlíček & Ivan Tomek & Miroslav Křížek, 2010. "Word-of-Mouth Marketing: An Integrated Model," Ekonomika a Management, Prague University of Economics and Business, vol. 2010(3).
• Dagmar Skokanová, 2010. "Main differences in Body Image (BI) perception between American and Chinese consumers: selected research results," Ekonomika a Management, Prague University of Economics and Business, vol. 2010(3).

2009

• Kagie, M. & van Wezel, M.C. & Groenen, P.J.F., 2009. "Map Based Visualization of Product Catalogs," ERIM Report Series Research in Management ERS-2009-010-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Borg, I. & Groenen, P.J.F. & Jehn, K.A. & Bilsky, W. & Schwartz, S.H., 2009. "Embedding the Organizational Culture Profile into Schwartz’s Universal Value Theory using Multidimensional Scaling with Regional Restrictions," ERIM Report Series Research in Management ERS-2009-017-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Kagie, M. & van Wezel, M.C. & Groenen, P.J.F., 2009. "Determination of Attribute Weights for Recommender Systems Based on Product Popularity," ERIM Report Series Research in Management ERS-2009-022-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Kagie, M. & van Wezel, M.C. & Groenen, P.J.F., 2009. "An Empirical Comparison of Dissimilarity Measures for Recommender Systems," ERIM Report Series Research in Management ERS-2009-023-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• van der Lans, R.J.A. & van Bruggen, G.H. & Eliashberg, J. & Wierenga, B., 2009. "A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth," ERIM Report Series Research in Management ERS-2009-029-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Stallen, M. & Smidts, A. & Rijpkema, M. & Smit, G. & Klucharev, V. & Fernandez, G., 2009. "Celebrities and Shoes on the Female Brain: The Neural Correlates of Product Evaluation in the Context of Fame," ERIM Report Series Research in Management ERS-2009-048-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Fernández Alles, María Teresa, 2009. "Turismo Accesible: Importancia de la Accesibilidad para el Sector Turístico," Entelequia. Revista Interdisciplinar, Entelequia y Servicios Académicos Intercontinentales SL, issue 9, pages 211-224, Spring.
• Paul T.M. Ingenbleek & Aad van Tilburg, 2009. "Marketing for Pro-Poor Development: Deriving Opportunities for Development from the Marketing Literature," Review of Business and Economic Literature, KU Leuven, Faculty of Economics and Business (FEB), Review of Business and Economic Literature, vol. 0(3), pages 327-344.
• Gianluigi Guido & Piermario Tedeschi & M. Irene Prete & Laura Franceschini & Carolina Buffa, 2009. "Il consumo etico dei prodotti alimentari biologici: il ruolo delle norme morali," Economia agro-alimentare, FrancoAngeli Editore, vol. 11(3), pages 53-77.
• Gian Pietro Zaccomer & Elena Marton, 2009. "L'indagine di customer satisfaction camerale: un caso di studio per una differente prospettiva di analisi," RIVISTA DI ECONOMIA E STATISTICA DEL TERRITORIO, FrancoAngeli Editore, vol. 2009(3), pages 76-99.
• Gérard Charreaux, 2009. "L’audience et l’influence d’une revue mesurées à travers Internet:une application à Finance Contrôle Stratégie," Revue Finance Contrôle Stratégie, revues.org, vol. 12(2), pages 107-148, June.
  • Gérard Charreaux, 2009. "L’audience et l’influence d’une revue mesurées à travers Internet:une application à Finance Contrôle Stratégie," Working Papers CREGO 1090601, Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations.
  • Gérard Charreaux, 2009. "L'audience et l'influence d'une revue mesurée à travers Internet : une application à Finance Contrôle Stratégie," Post-Print hal-00435249, HAL.
• Levallois, C., 2008. "One Analogy Can Hide Another: Physics and Biology in Alchian’s “Economic Natural Selection”," ERIM Report Series Research in Management ERS-2008-083-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
  • Clément Levallois, 2009. "One Analogy Can Hide Another : Physics and Biology in Alchian's "Economic Natural Selection"," Post-Print hal-02313163, HAL.
• Fanny Reniou & Elisa Monnot & Pierre Volle, 2009. "L'identification du client à l'entreprise : une étude des conséquences relationnelles dans le secteur non marchand," Post-Print halshs-00638641, HAL.
• Fanny Reniou & Elisa Monnot & Pierre Volle, 2009. "Customer-Company Identification: A Study of Relational Consequences in the Non-Profit Sector," Post-Print hal-01322874, HAL.
  • Elisa Monnot & Fanny Reniou & Pierre Volle, 2009. "Customer-Company Identification: A Study of Relational Consequences in the Non-Profit Sector," Post-Print halshs-00638643, HAL.
• Almenberg, Johan & Dreber, Anna, 2011. "When Does the Price Affect the Taste? Results from a Wine Experiment," Journal of Wine Economics, Cambridge University Press, vol. 6(1), pages 111-121, January.
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• Nadja Silberhorn & Lutz Hildebrandt, 2009. "Is cross-category brand loyalty determined by risk aversion?," SFB 649 Discussion Papers SFB649DP2009-061, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
• Bamini KPD.Balakrishnan & Samuel Lee & Azlinda Shazneem Md.Shuaib & Najihah Hanisah Marmaya, 2009. "The Impact Of Brand Personality On Brand Preference And Loyalty: Empirical Evidence From Malaysia," Business Education and Accreditation, The Institute for Business and Finance Research, vol. 1(1), pages 109-119.
• B.B. Goyal & Meghna Aggarwal, 2009. "Organized Retailing In India- An Empirical Study Of Appropriate Formats And Expected Trends," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 3(2), pages 77-83.
• Kevin P. Gwinner & Brian V. Larson & Scott R. Swanson, 2009. "Image Transfer In Corporate Event Sponsorship: Assessing The Impact Of Team Identification And Event-Sponsor Fit," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 2(1), pages 1-15.
• Hui-Chu Chen & Robert D. Green, 2009. "Marketing Mix And Branding: Competitive Hypermarket Strategies," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 2(1), pages 17-34.
• Cameron Montgomery & George Stone, 2009. "Revisiting Consumer Environmental Responsibility: A Five Nation Cross-Cultural Analysis And Comparison Of Consumer Ecological Opinions And Behaviors," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 2(1), pages 35-58.
• Hasan Hanic & Beriz Civic, 2009. "Specificities of Online Concept in Comparision with a Classic Concept of Marketing Research," Economic Analysis, Institute of Economic Sciences, vol. 42(1-2), pages 43-52.
• Rajagopal, 2009. "Effects of customer services efficiency and market effectiveness on dealer performance," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, vol. 5(5), pages 575-594.
  • Rajagopal, 2008. "Effects of Customer Services Efficiency and Market Effectiveness on Dealer Performance," Marketing Working Papers 2008-02-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
• Sandra Pereira, 2009. "Inferências acerca de uma eventual relação entre relações públicas e tecnologias de informação e comunicação," IET Working Papers Series 07/2009, Universidade Nova de Lisboa, IET/CICS.NOVA-Interdisciplinary Centre on Social Sciences, Faculty of Science and Technology.
• Necdet BİLGİN & Ramazan KAYNAK, 2009. "Tarımsal kooperatif - bayi ilişkileri ve lojistik yeteneğin ara değişken olarak bayi performansına etkisi," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 24(276), pages 74-97.
• Süleyman DÜNDAR & Durmuş YÖRÜK, 2009. "Tüketicilerin internetten alışverişe karşı tutumlarında etkili faktörler," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 24(278), pages 92-109.
• Özge ÖZGEN & Banu ATREK & Sumeyra DUMAN KURT, 2009. "Müşteri gereksinimlerinin müşteri ilişkileri yönetimine aktarılması: Modern kalite fonksiyon göçerimi uygulaması," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 24(283), pages 89-117.
• Youssef Boulaksil & Philip Hans Franses, 2009. "Experts' Stated Behavior," Interfaces, INFORMS, vol. 39(2), pages 168-171, April.
  • Boulaksil, Y. & Franses, Ph.H.B.F., 2008. "Experts' Stated Behavior," ERIM Report Series Research in Management ERS-2008-001-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Ralf van der Lans & Joseph A. Cote & Catherine A. Cole & Siew Meng Leong & Ale Smidts & Pamela W. Henderson & Christian Bluemelhuber & Paul A. Bottomley & John R. Doyle & Alexander Fedorikhin & Janaki, 2009. "Cross-National Logo Evaluation Analysis: An Individual-Level Approach," Marketing Science, INFORMS, vol. 28(5), pages 968-985, 09-10.
  • van der Lans, R.J.A. & Cote, J.A. & Cole, C.A. & Leong, S.M. & Smidts, A. & Henderson, P.W. & Bluemelhuber, C. & Bottomley, P.A. & Doyle, J.R. & Fedorikhin, A.S. & Janakiraman, M. & Ramaseshan, B. & S, 2008. "Cross-National Logo Evaluation Analysis: An Individual Level Approach," ERIM Report Series Research in Management ERS-2008-055-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Kritikos Alexander & Kneiding Christoph & Germelmann Claas Christian, 2009. "Demand Side Analysis of Microlending Markets in Germany," Journal of Economics and Statistics (Jahrbuecher fuer Nationaloekonomie und Statistik), De Gruyter, vol. 229(5), pages 523-543, October.
  • Alexander S. Kritikos & Christoph Kneiding & Claas Christian Germelmann, 2009. "Demand Side Analysis of Microlending Markets in Germany," Discussion Papers of DIW Berlin 903, DIW Berlin, German Institute for Economic Research.
  • Kritikos, Alexander S. & Kneiding, Christoph & Germelmann, Claas Christian, 2009. "Demand Side Analysis of Microlending Markets in Germany," IZA Discussion Papers 4292, Institute of Labor Economics (IZA).
• Andrew Ching & Tülin Erdem & Michael Keane, 2009. "The price consideration model of brand choice," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 24(3), pages 393-420, April.
  • Ching, Andrew & Erdem, Tulin & Keane, Michael, 2007. "The Price Consideration Model of Brand Choice," MPRA Paper 4686, University Library of Munich, Germany.
• Franz Hackl & Bernhard Weiss & Rudolf Winter-Ebmer, 2009. "Tuning an Online Shop: Consumer Reactions to E-tailers' Service Quality," Economics working papers 2009-05, Department of Economics, Johannes Kepler University Linz, Austria.
• Kritikos Alexander & Kneiding Christoph & Germelmann Claas Christian, 2009. "Demand Side Analysis of Microlending Markets in Germany," Journal of Economics and Statistics (Jahrbuecher fuer Nationaloekonomie und Statistik), De Gruyter, vol. 229(5), pages 523-543, October.
  • Kritikos, Alexander S. & Kneiding, Christoph & Germelmann, Claas Christian, 2009. "Demand Side Analysis of Microlending Markets in Germany," IZA Discussion Papers 4292, Institute of Labor Economics (IZA).
  • Alexander S. Kritikos & Christoph Kneiding & Claas Christian Germelmann, 2009. "Demand Side Analysis of Microlending Markets in Germany," Discussion Papers of DIW Berlin 903, DIW Berlin, German Institute for Economic Research.
• Hsiu-Li Chen, 2009. "Gray Marketing: Does It Hurt the Manufacturers?," Atlantic Economic Journal, Springer;International Atlantic Economic Society, vol. 37(1), pages 23-35, March.
• Larry Chavis & Phillip Leslie, 2009. "Consumer boycotts: The impact of the Iraq war on French wine sales in the U.S," Quantitative Marketing and Economics (QME), Springer, vol. 7(1), pages 37-67, March.
  • Larry Chavis & Phillip Leslie, 2006. "Consumer Boycotts: The Impact of the Iraq War on French Wine Sales in the U.S," NBER Working Papers 11981, National Bureau of Economic Research, Inc.
• Qing Liu & Angela Dean & David Bakken & Greg Allenby, 2009. "Studying the level-effect in conjoint analysis: An application of efficient experimental designs for hyper-parameter estimation," Quantitative Marketing and Economics (QME), Springer, vol. 7(1), pages 69-93, March.
• Ron Borzekowski & Raphael Thomadsen & Charles Taragin, 2009. "Competition and price discrimination in the market for mailing lists," Quantitative Marketing and Economics (QME), Springer, vol. 7(2), pages 147-179, June.
  • Ron Borzekowski & Charles Taragin & Raphael Thomadsen, 2005. "Competition and price discrimination in the market for mailing lists," Finance and Economics Discussion Series 2005-56, Board of Governors of the Federal Reserve System (U.S.).
• Xavier Drèze & André Bonfrer, 2009. "Moving from customer lifetime value to customer equity," Quantitative Marketing and Economics (QME), Springer, vol. 7(3), pages 289-320, September.
• Ke-Wei Huang, 2009. "Optimal criteria for selecting price discrimination metrics when buyers have log-normally distributed willingness-to-pay," Quantitative Marketing and Economics (QME), Springer, vol. 7(3), pages 321-341, September.
• Sumitro Banerjee & Miklos Sarvary, 2009. "How incumbent firms foster consumer expectations, delay launch but still win the markets for next generation products," Quantitative Marketing and Economics (QME), Springer, vol. 7(4), pages 445-481, December.
• Rockenbach, Bettina & Sadrieh, Abdolkarim, 2012. "Sharing information," Journal of Economic Behavior & Organization, Elsevier, vol. 81(2), pages 689-698.
  • Bettina Rockenbach & Abdolkarim Sadrieh, 2009. "Sharing Information," FEMM Working Papers 09029, Otto-von-Guericke University Magdeburg, Faculty of Economics and Management.
• Jon Hanf & Erik Schweickert & Vera Belaya, . "Power asymmetries in the wine chain - Implications for the management of the chain," Enometrica, Enometrica - Review of the Vineyard Data Quantification Society (VDQS) and the European Association of Wine Economists (EuAWE) - Macerata University, Faculty of Communications.
• Mateja Kos Koklic & Irena Vida, 2009. "A Strategic Household Purchase: Consumer House Buying Behavior," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 7(1), pages 75-96.
• Jean‐Pierre Dubé & Günter J. Hitsch & Peter E. Rossi, 2010. "State dependence and alternative explanations for consumer inertia," RAND Journal of Economics, RAND Corporation, vol. 41(3), pages 417-445, September.
  • Jean-Pierre Dubé & Günter J. Hitsch & Peter E. Rossi, 2009. "State Dependence and Alternative Explanations for Consumer Inertia," NBER Working Papers 14912, National Bureau of Economic Research, Inc.
• Daniel Elfenbein & Raymond Fisman & Brian McManus, 2009. "Reputation, Altruism, and the Benefits of Seller Charity in an Online Marketplace," NBER Working Papers 15614, National Bureau of Economic Research, Inc.
• Scott K. Shriver & Harikesh S. Nair & Reto Hofstetter, 2013. "Social Ties and User-Generated Content: Evidence from an Online Social Network," Management Science, INFORMS, vol. 59(6), pages 1425-1443, June.
  • Reto Hoffstetter & Harikesh Nair & Scott Shriver & Klaus Miller, 2009. "Social Ties and User Generated Content: Evidence from an Online Social Network," Working Papers 09-28, NET Institute, revised Nov 2009.
  • Shriver, Scott K. & Nair, Harikesh S. & Hofstetter, Reto, 2011. "Social Ties and User-Generated Content: Evidence from an Online Social Network," Research Papers 2083, Stanford University, Graduate School of Business.
• Wen-Shinn Low & Soo-May Cheng, 2009. "Establishing and restructuring marketing channels: An exploratory study of a Taiwanese company in Russia," Journal of East European Management Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 14(1), pages 86-104.
• Simeon Jelev, 2009. "Elicitation of Positioning Ideas Via Studying Cognitive Unconscious Through Generation and Analysis of Metaphors," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 20-36, Janyary.
• Velina Baleva, 2009. "Criteria and Indexes for Evaluation of the Competitive Power of the Goods," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 7-19, Janyary.
• Budacia Elisabeta Andreea & Avram Emanuela Maria & Perju Alexandra, 2009. "Performance Particularities Within The National Public Television Services," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 122-126, May.
• Abrudan Ioana N. & Dabija Dan Cristian, 2009. "The Life Cycle Of Shopping Centers And Possible Revitalization Strategies," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 536-541, May.
• Amalancei Brindusa-Mariana & Manole Victor & Epuran Gheorghe, 2009. "Communication Et Relations Publiques Dans L’Union Européenne," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 542-546, May.
• Gurau Calin, 2009. "Strategies For Increasing Marketing Flexibility: An Application Of The Service Dominant Logic," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 685-689, May.
• Ioncica Maria & Petrescu Eva Cristina & Ioncica Diana & Petrescu Marian, 2009. "The Main Characteristics Of Supply And Demand On The Romanian Insurance Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 701-704, May.
• Moisescu Ovidiu Ioan, 2009. "The Influence Of Market Type And Demographics On Brand Loyalty: A Study Among Urban Romanian Consumers," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 737-741, May.
• Pandelica Amalia & Pandelica Ionut, 2009. "Consumers’ Reaction And Organizational Response In Crisis Context," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 779-782, May.
• Petrescu Eva-Cristina & Pop Nicolae Al., 2009. "Particularities Of The Marketing Activity In The Insurance Industry," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 788-792, May.
• Pop Ciprian-Marcel & Radomir Lacramioara & Maniu Andreea Ioana & Zaharie Monica Maria, 2009. "Neuromarketing – Getting Inside The Customer’S Mind," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 804-807, May.
• Pop Nicolae Al. & Fotea Ioan S. & Mihoc Florin & Pop Liviu N., 2009. "A Holistic Approach Of Relationship Marketing In Launching Luxury New Products," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 808-813, May.
• Veghes Calin & Pantea Carmen, 2009. "Social Networking: Reasons To Join And Things Done By The Romanian Consumers - An Exploratory Assessment," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 869-873, May.
• MARES Marius Daniel & MARES Valerica & ILINCUTA Lucian - Dorel, 2009. "It Solutions For The Management Of Geo-Business," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 986-990, May.
• Mane Medic & Igor Medic & Mladen Pancic, 2009. "Mark vs. Brand - Term and Controversies," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 5, pages 147-154.
• Zdenko Segetlija, 2009. "New Approaches to the Modern Retail Management," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 5, pages 177-184.
• Dario Dunkovic, 2009. "Model of Vertical Marketing System in Retail Distribution," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 5, pages 627-637.
• Suma Athreye & Dinar Kale & Shyama V. Ramani, 2009. "Experimentation with strategy and the evolution of dynamic capability in the Indian pharmaceutical sector," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 18(4), pages 729-759, August.
  • Athreye, Suma & Kale, Dinar & Ramani, Shyama V., 2008. "Experimentation with Strategy and the Evolution of Dynamic Capability in the Indian Pharmaceutical Sector," MERIT Working Papers 2008-041, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT).
• Annamaria Sas, & Agota Kozma, 2009. "Ethnic marketing possibilities and its ethics issues," Perspectives of Innovation in Economics and Business (PIEB), Prague Development Center, vol. 3(3), pages 95-97.
• Attila Endre SIMAY, 2009. "Mobile phone usage and device selection of university students," Proceedings of FIKUSZ '09, in: László Áron Kóczy (ed.),Proceedings of FIKUSZ '09, pages 185-193, Óbuda University, Keleti Faculty of Business and Management.
• Ferenc KATONA, 2009. "Interrelation between advertising efficiency and corporate sales," Proceedings of FIKUSZ '09, in: László Áron Kóczy (ed.),Proceedings of FIKUSZ '09, pages 99-108, Óbuda University, Keleti Faculty of Business and Management.
• Besana, Angela, 2009. "Applied arts and design in museums: USA and Milan experience," MPRA Paper 12472, University Library of Munich, Germany, revised 03 Feb 2009.
• Kannan, Srinivasan, 2009. "Tourism Marketing: A Service Marketing perspective," MPRA Paper 14031, University Library of Munich, Germany.
• Flávio Rodrigues & Victoria Souza & João Leitão, 2011. "Strategic coopetition of global brands: a game theory approach to 'Nike + iPod Sport Kit' co-branding," International Journal of Entrepreneurial Venturing, Inderscience Enterprises Ltd, vol. 3(4), pages 435-455.
  • Rodrigues, Flávio & Souza, Victória & Leitão, João, 2009. "Strategic Coopetition of Global Brands: A Game Theory Approach to ‘Nike + iPod Sport Kit’ Co-branding," MPRA Paper 16146, University Library of Munich, Germany.
• Ofori, Eunice, 2009. "Branding Ghana," MPRA Paper 17344, University Library of Munich, Germany, revised 17 Sep 2009.
• Nistorescu, Tudor & Puiu, Silvia, 2009. "Marketing strategies used in crisis - study case," MPRA Paper 17743, University Library of Munich, Germany.
• Parpandel, Denisa Elena & Stanciulescu, Cecilia Gabriela & Rizea, Ionela Carmen, 2009. "Strategiile de patrundere pe pietele externe si importanta managementului bazat pe cunostinte in conditiile actualei crize economice globale," MPRA Paper 18492, University Library of Munich, Germany.
• Starzyczná, Halina, 2009. "Spotřební družstevnictví a jeho pozice ve vnitřním obchodě ČR po roce 1989 [Consumer cooperation and its position within the internal business of the Czech republic after the year of 1989]," MPRA Paper 19027, University Library of Munich, Germany.
• Sidorchuk, Roman, 2009. "Предпринимательство И Маркетинг [Entrepreneurship and marketing]," MPRA Paper 19115, University Library of Munich, Germany.
• Pillai, Rajasekharan & Babu, Febina & Hameed, Hana & Rajan, Remya & Vijay, Shiji, 2009. "How Fragrant are perfumes? A Micro Perspective from Middle East," MPRA Paper 19591, University Library of Munich, Germany, revised Nov 2009.
• Subhani, Muhammad Imtiaz & Osman, Ms.Amber, 2009. "A Study On The Association Between Brand Awareness And Consumer/Brand Loyalty For The Packaged Milk Industry In Pakistan," MPRA Paper 21367, University Library of Munich, Germany, revised 12 Sep 2009.
  • Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2011. "A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan," MPRA Paper 34801, University Library of Munich, Germany.
• Antipov, Evgeny & Pokryshevskaya, Elena, 2009. "Applying CHAID for logistic regression diagnostics and classification accuracy improvement," MPRA Paper 21499, University Library of Munich, Germany.
• Abideen, Zain Ul & Salaria, Rashid M., 2009. "Effects of television advertising on children: with special reference to pakistani urban children," MPRA Paper 22321, University Library of Munich, Germany, revised 30 Apr 2010.
• Afzal, Sarwat, 2009. "Marketing Capability, Strategy and Business Performance in Emerging Markets of Pakistan," MPRA Paper 23642, University Library of Munich, Germany.
• Grigorescu, Adriana & Balalia, Alina Elena, 2009. "Public marketing in supporting the tourist destinations," MPRA Paper 25023, University Library of Munich, Germany, revised 2010.
• Grigorescu, Adriana, 2009. "Renewal marketing management in public and business organizations," MPRA Paper 25128, University Library of Munich, Germany.
• Grigorescu, Adriana, 2009. "Răspunsul administraţiei publice la cerinţele cetăţenilor în contextul crizei economice [The public administration answer to the citizen expectation under the crisis contest]," MPRA Paper 25131, University Library of Munich, Germany.
• Amroush, Fadi & Alkhoder, A.Baderddeen, 2009. "بناء نظام تقييمي للبرمجيات باستخدام تقنيات الاستدلال على الحالات السابقة Cbr [Building a programs' evaluation system by using CBR Cased Based Reasoning]," MPRA Paper 25777, University Library of Munich, Germany.
• Nakkeeran, Senthil kumar & Arockiasamy, Arulraj, 2009. "Role of placement in determination of service quality measurement of higher education in India," MPRA Paper 26724, University Library of Munich, Germany, revised 29 Apr 2009.
• Amroush, Fadi, 2009. "استخدام تقنيات الذكاء الصنعي لاختيار أمثل نظام إداة علاقات مع الزبائن ملائم لاحتياجات شركة ما [Using Artificial intelligence to select the optimal E-CRM Based business needs]," MPRA Paper 28014, University Library of Munich, Germany.
• Epure, Manuela & Vasilescu, Ruxandra Eleonora, 2009. "Drivers of consumer behaviour-the economic crisis in our every day's life," MPRA Paper 28344, University Library of Munich, Germany, revised 12 Dec 2010.
• Volpato, Giuseppe & Stocchetti, Andrea, 2009. "Old and new approaches to marketing. The quest of their epistemological roots," MPRA Paper 30841, University Library of Munich, Germany.
• Musso, Fabio & Francioni, Barbara, 2009. "Foreign markets entry mode decision for SMEs. Key factors and role of industrial districts," MPRA Paper 32153, University Library of Munich, Germany.
• Iosub, Daniela & Andrei, Andreia Gabriela & Iacob, Amalasunta, 2009. "Patterns of social influence in social networking sites – a design perspective," MPRA Paper 37314, University Library of Munich, Germany.
• Soproni, Luminita & Stoica, Alina & Drinda, Roxana, 2009. "Placing Romania in the European and International Market: The Role of Image in building a Nation Identity," MPRA Paper 44723, University Library of Munich, Germany.
• Salehudin, Imam, 2009. "Halal Literacy: A Concept Exploration and Measurement Validation," MPRA Paper 54339, University Library of Munich, Germany, revised Apr 2010.
• Markéta Lhotáková & Anna Klosová, 2009. "Identification of a Target Consumer in Process Of Positioning - Theoretical and Practical Aspects," Acta Oeconomica Pragensia, Prague University of Economics and Business, vol. 2009(3), pages 3-24.
• Pavla Maříková, 2009. "Value Creation in E-business [Tvorba hodnoty v podnicích zaměřených na elektronické obchodování]," Český finanční a účetní časopis, Prague University of Economics and Business, vol. 2009(1), pages 77-82.
• Monika Oleksiak, 2009. "Satisfaction Drivers in Retail Banking: Comparison of Partial Least Squares and Covariance Based Methods," Central European Journal of Economic Modelling and Econometrics, Central European Journal of Economic Modelling and Econometrics, vol. 1(1), pages 83-102, March.
• Wen-Shinn Low & Soo-May Cheng, 2009. "Establishing and restructuring marketing channels: An exploratory study of a Taiwanese company in Russia," Journal of East European Management Studies, Rainer Hampp Verlag, vol. 14(1), pages 86-104.
• Mihaela Belu & Ramona Tartavulea, 2009. "Efecte ale crizei financiare mondiale în sectorul logistic si auto," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 12(31), pages 19-29, (1).
• Victor Danciu, 2009. "The Relationship Marketing Era for the Romanian Banking Institutions: Could It Bring Something Different," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 12(32), pages 3-20, (2).
• Gheorghe Savoiu & Gheorghe Cruceru & Constantin Manea, 2009. "The Concept of Structured and Restricted Marketing as a Form of Response to the Current Global Crisis. The Impact of Structured and Restricted Marketing on the Car Market," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 12(33), pages 95-124, (3).
• Catalina Rusu, 2009. "Relationship marketing – o solutie pentru sistemul bancar românesc?," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 12(34), pages 145-166, (4).
• Carvalho, Cláudia & Brito, Carlos, 2009. "New Forms of Public Service Delivery – are they really valuable?," Working Papers 7/2009, Universidade Portucalense, Centro de Investigação em Gestão e Economia (CIGE).
• Carvalho, Cláudia & Brito, Carlos, 2009. "Innovative Public Service Delivery: How to assess the new relationship between public agencies and society?," Working Papers 8/2009, Universidade Portucalense, Centro de Investigação em Gestão e Economia (CIGE).
• James, Erika Hayes, 2009. "In the wake of the financial crisis: rebuilding the image of the finance industry through trust," Journal of Financial Transformation, Capco Institute, vol. 27, pages 37-41.
• Gardan, Adrian Daniel & Geangu, Iuliana Petronela & Andriesei, Ioana & Gica, Ecaterina, 2009. "Role Of Marketing In Improving Didactic Activity Quality In Higher Education," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 1(1), pages 167-174.
• Pistol, Gheroghe, 2009. "The Importance Of Finance And Banking Marketing In The Present Conditions," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 1(1), pages 183-190.
• Covaci, Brindusa & Amalia-Geanina Strateanu, Brindusa Covaci, Alexandru T. Bogdan, Denis L. Diaconescu, Violeta Simion, Dan Tepus, Sorin Chelmu, Doru Gabor, 2009. "Internet-Banking in Global Rural Area and Agribusiness Based on Bioeconomy for Sustainable Development of Agrifood Green Power in Forecasting the Periods 2020-2050-2100," Papers 2009/27, Osterreichish-Rumanischer Akademischer Verein.
• Covaci, Brindusa, 2009. "Assisting Finance Decision Through Leasing," Papers 2009/401, Osterreichish-Rumanischer Akademischer Verein.
  • Covaci, Brindusa, 2009. "Assisting Finance Decision Through Leasing," Papers 2009/29, Osterreichish-Rumanischer Akademischer Verein.
• Mihai Covaci, Aurel Ardelean, Aurel Pisoschi, Alexandru T. Bogdan, Valentin Pau & Covaci, Brindusa, 2009. "The Ethical Dimension of the Romanian Scientific Research for Sustainable Development," Papers 2009/46, Osterreichish-Rumanischer Akademischer Verein.
• Ruxandra Irina POPESCU,, 2009. "Using marketing in Romanian libraries Study case: The Romanian National Library," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(1), pages 111-120, June.
• POPESCU Ruxandra Irina, 2009. "Successful brands or key to any company's success," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(1 Special), pages 174-179, July.
• URSACESCU Minodora, 2009. "Substantiating the managerial decision regarding the introduction of an investment process in a rent a car company," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(1 Special), pages 190-197, July.
• IORDACHE Maria Carmen, 2009. "The importance planning of public relations in tourist organizations’ communication," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(2), pages 239-248, December.
• ALEXANDRU Gheorghe, 2009. "Marketing environment of public service organizations," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(2 Special), pages 230-234, July.
• Ramin Bashir KHODAPARASTI, 2009. "The Role of Internet in Marketing Strategies," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 10(4), pages 816-825, October.
• Kaveh FATTAHI & Hidetsugu KOBAYASHI, 2009. "New Era, New Criteria for City Imaging," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 4(3(12)), pages 63-72, August.
• Liviu Bogdan Vlad, 2009. "Urban aesthetics: emergence and development," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 4(3(12)), pages 73-78, August.
• John J. Heim, 2009. "Determinants Of Demand For Different Types Of Investment Goods," Rensselaer Working Papers in Economics 0902, Rensselaer Polytechnic Institute, Department of Economics.
• Katja Gelbrich, 2009. "Beyond Just Being Dissatisfied: How Angry and Helpless Customers React to Failures When Using Self-Service Technologies," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 61(1), pages 40-59, January.
• Øystein Foros & Hans Jarle Kind & Jan Yngve Sand, 2009. "Slotting Allowances and Manufacturers’ Retail Sales Effort," Southern Economic Journal, Southern Economic Association, vol. 76(1), pages 266-282, July.
• Kenan ÖZDEN & Kutay OKTAY, 2009. "Kırgızistan’da GSM Operatörleri Müşterilerinin Fiyat Algılamalarına Yönelik Bir Araştırma," Sosyoekonomi Journal, Sosyoekonomi Society, issue 2009-2.
• Roland Helm & Sebastian Landschulze, 2009. "Optimal stimulation level theory, exploratory consumer behaviour and product adoption: an analysis of underlying structures across product categories," Review of Managerial Science, Springer, vol. 3(1), pages 41-73, March.
• Oliver Gürtler, 2009. "On pricing and protection of complementary products," Review of Managerial Science, Springer, vol. 3(3), pages 209-223, November.
• Dirk Temme & Lutz Hildebrandt, 2009. "Gruppenvergleiche bei hypothetischen Konstrukten — Die Prüfung der Übereinstimmung von Messmodellen mit der Strukturgleichungsmethodik," Schmalenbach Journal of Business Research, Springer, vol. 61(2), pages 138-185, March.
• Benjamin Polak & Andreas Herrmann & Mark Heitmann & Marc Cäsar & Jan Landwehr, 2009. "„Radio oder Schiebedach?“–Wirkung von mentalen Budgets auf das individuelle Produktwahlverhalten," Schmalenbach Journal of Business Research, Springer, vol. 61(7), pages 783-803, November.
• Eva Blömeke & Michel Clement, 2009. "Selektives Demarketing — Management von unprofitablen Kunden," Schmalenbach Journal of Business Research, Springer, vol. 61(7), pages 804-835, November.
• Christian Schlereth & Bernd Skiera, 2009. "Schätzung von Zahlungsbereitschaftsintervallen mit der Choice-Based Conjoint-Analyse," Schmalenbach Journal of Business Research, Springer, vol. 61(8), pages 838-856, December.
• Giovanni Pegoretti & Francesco Rentocchini & Giuseppe Vittucci Marzetti, 2009. "An agent-based model of product competition: network structure and coexistence under different information regimes," Openloc Working Papers 0916, Public policies and local development.
• David Silvera & Tracy Meyer & Daniel Laufer, 2009. "Threat Perception in Older Customers," Working Papers 0066, College of Business, University of Texas at San Antonio.
• Sáiz, Patricio & Fernández, Paloma, 2009. "Intangible assets and competitiveness in Spain: an approach based on trademark registration data in Catalonia (1850-1946)," Working Papers in Economic History 2009/01, Universidad Autónoma de Madrid (Spain), Department of Economic Analysis (Economic Theory and Economic History).
• Gina Pipoli de Azambuja & Juan Alejandro Flores Castro, 2009. "Los componentes de la imagen de la nación como base para formulación de la identidad competitiva: el caso del Perú," Journal of Business, Universidad del Pacífico (Lima, Perú), Universidad del Pacífico (Lima, Perú), vol. 1(1), pages 37-47.
• John K. Ashton & Andrew D. Pressey, 2009. "The Regulatory Challenge to Branding: An Interpretation of UK Competition Authority Investigations 1950-2007," Working Paper series, University of East Anglia, Centre for Competition Policy (CCP) 2009-02, Centre for Competition Policy, University of East Anglia, Norwich, UK..
• Marcombes, G. & Sirieix, L. & Contreras, J., 2009. "La experiencia de hacer la cocina," Research serial MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 200905, January-j.
• Heski Bar-Isaac & Guillermo Caruana & Vicente Cuñat, 2009. "Costly search and design," Economics Working Papers 1155, Department of Economics and Business, Universitat Pompeu Fabra.
• Kalyan Talluri & Fernando Castejon & Begoña Codina & Juan Magaz, 2009. "Proving the performance of a new revenue management system," Economics Working Papers 1196, Department of Economics and Business, Universitat Pompeu Fabra, revised Jan 2010.
• Marco Cioppi & Andrea Buratti, 2009. "The Strategic Role of Marketing Communication in he SME: the Case of Fornari SpA," Working Papers 0907, University of Urbino Carlo Bo, Department of Economics, Society & Politics - Scientific Committee - L. Stefanini & G. Travaglini, revised 2009.
• Korenok, Oleg & Hoffer, George E. & Millner, Edward L., 2010. "Non-price determinants of automotive demand: Restyling matters most," Journal of Business Research, Elsevier, vol. 63(12), pages 1282-1289, December.
  • Oleg Korenok & George E. Hoffer & Edward L. Millner, 2009. "Non-Price Determinants of Automotive Demand: Restyling Matters Most," Working Papers 0903, VCU School of Business, Department of Economics.
• Dobran, Ruxandra Diana, 2009. "Techniques And Instruments Of Quality Management Used By The Commercial Banks Worldwide," Studii Financiare (Financial Studies), Centre of Financial and Monetary Research "Victor Slavescu", vol. 13(1), pages 166-182, March.
• Øystein Foros & Hans Jarle Kind & Jan Yngve Sand, 2009. "Slotting Allowances and Manufacturers’ Retail Sales Effort," Southern Economic Journal, John Wiley & Sons, vol. 76(1), pages 266-282, July.
• Monika Oleksiak, 2009. "Satisfaction Drivers in Retail Banking: Comparison of Partial Least Squares and Covariance Based Methods," Working Papers 34, Department of Applied Econometrics, Warsaw School of Economics.
• Dilip Soman & Sara N-Marandi, 2009. "Managing Customer Value:One Stage at a Time," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 7162, February.
• Frank T Piller & Mitchell M Tseng (ed.), 2009. "Handbook of Research in Mass Customization and Personalization:(In 2 Volumes)," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 7378.
• Frank Piller & Mitchell Tseng, 2009. "Introduction: Mass Customization Thinking: Moving from Pilot Stage to an Established Business Strategy," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 1, pages 1-18, World Scientific Publishing Co. Pte. Ltd..
• Fabrizio Salvador & Manus Johnny Rungtusanatham, 2009. "From Mass Production to Mass Customization: Hindrance Factors, Structural Inertia and Transition Hazard," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 2, pages 21-43, World Scientific Publishing Co. Pte. Ltd..
• Erlend Alfnes & Lars Skjelstad, 2009. "How to Implement a Mass Customization Strategy: Guidelines for Manufacturing Companies," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 3, pages 44-64, World Scientific Publishing Co. Pte. Ltd..
• Detlef Schoder & Johannes Putzke & Kai Fischbach, 2009. "Media Market Inertia: A Potential Threat to Success of Mass Customization," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 4, pages 65-78, World Scientific Publishing Co. Pte. Ltd..
• Emmanuel T Kodzi Jr. & Rado Gazo, 2009. "Operationalizing Mass Customization – A Conceptual Model Based on Recent Studies in Furniture Manufacturing," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 5, pages 79-96, World Scientific Publishing Co. Pte. Ltd..
• Nicola Morelli & Louise Møller Nielsen, 2009. "Beyond Mass Customization: Exploring the Features of a New Paradigm," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 6, pages 97-117, World Scientific Publishing Co. Pte. Ltd..
• Adam Fletcher, 2009. "Is the Best Product a Unique Product? Exploring Alternatives to Mass Customization with the Online Community of Threadless," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 7, pages 118-138, World Scientific Publishing Co. Pte. Ltd..
• William Mitchell & Ryan Chin, 2009. "Before Pine and Dell: Mass Customization in Urban Design, Architecture, Linguistics, and Food," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 8, pages 139-157, World Scientific Publishing Co. Pte. Ltd..
• Hans H. Bauer & Anja Düll & Dennis W. Jeffery, 2009. "Typology of Potential Benefits of Mass Customization Offerings for Customers: An Exploratory Study of the Customer Perspective," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 9, pages 161-180, World Scientific Publishing Co. Pte. Ltd..
• Kate Herd & Andy Bardill & Mehmet Karamanoglu, 2009. "The Co-Design Experience: Conceptual Models and Design Tools for Mass Customization," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 10, pages 181-207, World Scientific Publishing Co. Pte. Ltd..
• Aurelie Merle & Jean-Louis Chandon & Elyette Roux, 2009. "Why Consumers Are Willing to Pay for Mass Customized Products: Dissociating Product and Experiential Value," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 11, pages 208-225, World Scientific Publishing Co. Pte. Ltd..
• Michael Giebelhausen & Stephanie Lawson, 2009. "Sneakerheads and Custom Kicks: Insights into Symbolic Mass Customization," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 12, pages 226-239, World Scientific Publishing Co. Pte. Ltd..
• Muhammad Aljukhadar, 2009. "E-Customization: Research and Applications from the Cognitive Learning Theory," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 13, pages 240-262, World Scientific Publishing Co. Pte. Ltd..
• Florian Siems & Dominik Walcher, 2009. "Modularity as a Base for Efficient Life Event Cycle Management," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 14, pages 263-274, World Scientific Publishing Co. Pte. Ltd..
• Luca Petruzzellis & Ernesto Somma, 2009. "Bundling, Mass Customization and Competition under Consumption Uncertainty," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 15, pages 275-294, World Scientific Publishing Co. Pte. Ltd..
• Seung Ki Moon & Xiaomeng Chang & Janis Terpenny & Timothy W. Simpson & Soundar R. T. Kumara, 2009. "Towards a Knowledge Support System for Product Family Design," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 16, pages 297-318, World Scientific Publishing Co. Pte. Ltd..
• Kaj A. Jørgensen, 2009. "Product Family Modeling: Working With Multiple Abstraction Levels," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 17, pages 319-337, World Scientific Publishing Co. Pte. Ltd..
• Seung Ki Moon & Timothy W. Simpson & Soundar R. T. Kumara, 2009. "Market-Based Strategic Platform Design for a Product Family Using a Bayesian Game," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 18, pages 338-356, World Scientific Publishing Co. Pte. Ltd..
• Hans Johannesson & Stellan Gedell, 2009. "Knowledge Based Configurable Product Platform Models," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 19, pages 357-375, World Scientific Publishing Co. Pte. Ltd..
• René Keller & Claudia M. Eckert & P. John Clarkson, 2009. "Change Prediction for Mass Customized Products: A Product Model View," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 20, pages 376-399, World Scientific Publishing Co. Pte. Ltd..
• Riadh Azouzi & Sophie D'Amours & Robert Beauregard, 2009. "An Agility Reference Model for the Manufacturing Enterprise: The Example of the Furniture Industry," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 21, pages 403-426, World Scientific Publishing Co. Pte. Ltd..
• Erik Oestreich & Tobias Teich, 2009. "Overcoming Configuration Process Complexity of Highly Customizable Components," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 22, pages 427-450, World Scientific Publishing Co. Pte. Ltd..
• Ulrich Berger & Sarfraz Ul Haque Minhas & Ralf Kretzschmann & Veronica Vargas, 2009. "Mass Customization of Responsive Automated Assembly Cells," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 23, pages 451-486, World Scientific Publishing Co. Pte. Ltd..
• Ashok Kumar & Frank T. Piller, 2009. "A Prioritization Algorithm for Configuration Scheduling in a Mass Customization Environment," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 24, pages 487-512, World Scientific Publishing Co. Pte. Ltd..
• Songlin Chen & Mitchell Tseng, 2009. "Procurement Mechanisms for Customized Products," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 25, pages 513-533, World Scientific Publishing Co. Pte. Ltd..
• Christopher Tuck & Min-Huey Ong & Helen Wagner & Richard Hague, 2009. "Extreme Customization: Rapid Manufacturing Products that Enhance the Consumer," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 26, pages 537-554, World Scientific Publishing Co. Pte. Ltd..
• Christof Stotko & Andy Snow, 2009. "e-Manufacturing – Making Extreme Mass Customization Real by Laser-Sintering," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 27, pages 555-567, World Scientific Publishing Co. Pte. Ltd..
• Ed Sells & Sebastien Bailard & Zach Smith & Adrian Bowyer & Vik Olliver, 2009. "RepRap: The Replicating Rapid Prototyper: Maximizing Customizability by Breeding the Means of Production," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 28, pages 568-580, World Scientific Publishing Co. Pte. Ltd..
• Marc van der Zande & Sjors Bergmans & Nico Kamperman & Bart van de Vorst, 2009. "Customization of Consumer Goods: First Steps to Fully Customizable Fashionable Ladies' Shoes," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 29, pages 581-589, World Scientific Publishing Co. Pte. Ltd..
• Frank Piller & Mitchell Tseng, 2009. "Introduction and Overview," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 30, pages 591-600, World Scientific Publishing Co. Pte. Ltd..
• Michael Haas & Werner H. Kunz, 2009. "How to Master the Challenges of Service Mass Customization – A Persona-Based Approach," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 31, pages 603-621, World Scientific Publishing Co. Pte. Ltd..
• Hong Chen & L-F Pau, 2009. "Mass Customization in Wireless Communication Services: Individual Services and Tariffs," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 32, pages 622-645, World Scientific Publishing Co. Pte. Ltd..
• Ikenna S. Uzuegbunam & Satish Nambisan & Manli Chen, 2009. "Unraveling the Service Innovation Dilemma: The Promise of Network Embeddedness," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 33, pages 646-664, World Scientific Publishing Co. Pte. Ltd..
• Ximena Hernandez & R. Lahuerta & M. J. Such & J. Navarro & A. López & C. Soler & S. Redondo, 2009. "Emotional Design Techniques in the Personalization of Services," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 34, pages 665-682, World Scientific Publishing Co. Pte. Ltd..
• Hans Björkman, 2009. "One Size Fits All, Made-to-Measure, and Bespoke Tailoring: Challenges in Building an Attractive Service Portfolio," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 35, pages 683-697, World Scientific Publishing Co. Pte. Ltd..
• Hermann Klinger & Alexander Benz, 2009. "Mass Customization for Individualized Life-long Learning: Needs, Design, and Implementation," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 36, pages 698-716, World Scientific Publishing Co. Pte. Ltd..
• Andrew Watson, 2009. "A Mass of Customizers: The WordPress Software Ecosystem," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 37, pages 717-728, World Scientific Publishing Co. Pte. Ltd..
• Susan Ashdown & Emily Calhoun & Lindsay Lyman-Clarke, 2009. "Virtual Fit of Apparel on the Internet: Current Technology and Future Needs," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 38, pages 731-748, World Scientific Publishing Co. Pte. Ltd..
• Sanchit Tiwari & Suzanne Loker, 2009. "RFID Diffusion in Apparel Retail: How Consumer Interest and Knowledge Lead to Acceptance," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 39, pages 749-770, World Scientific Publishing Co. Pte. Ltd..
• Marie-Eve Faust & Serge Carrier, 2009. "Discard “one size fits all” Labels! Proposal for New Size and Body Shape Labels to Achieve Mass Customization in the Apparel Industry," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 40, pages 771-812, World Scientific Publishing Co. Pte. Ltd..
• Sandy Black & Claudia M Eckert, 2009. "Developing Considerate Design: Meeting Individual Fashion and Clothing Needs Within a Framework of Sustainability," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 41, pages 813-832, World Scientific Publishing Co. Pte. Ltd..
• Jing-Jing Fang & Chia-Hsin Tien, 2009. "Customized Garment Creation with Computer-Aided Design Technology," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 42, pages 833-851, World Scientific Publishing Co. Pte. Ltd..
• Philip Delamore & Jennifer Bougourd, 2009. "A Case Study in Personalized Digitally Printed Clothing," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 43, pages 852-866, World Scientific Publishing Co. Pte. Ltd..
• Amir E. Piroozfar (Poorang) & Olga Popovic Larsen, 2009. "Customizing Building Envelopes: Retrospects and Prospects of Customization in the Building Industry," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 44, pages 869-891, World Scientific Publishing Co. Pte. Ltd..
• Masa Noguchi & Karim Hadjri, 2009. "Mass Custom Design for Sustainable Housing Development," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 45, pages 892-910, World Scientific Publishing Co. Pte. Ltd..
• Amir E. Piroozfar (Poorang) & Olga Popovic Larsen & Hasim Altan, 2009. "Customization in Building Design and Construction: A Contribution to Sustainability," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 46, pages 911-939, World Scientific Publishing Co. Pte. Ltd..
• Marko Mäkipää & Lea Ahoniemi & Markus Mertanen & Matti Sievänen & Linnea Peltonen & Mikko Ruohonen, 2009. "The State of the Art of Mass Customization Practices in Finnish Technology Industries: Results from a Multiple-Case Study," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 47, pages 943-964, World Scientific Publishing Co. Pte. Ltd..
• Torsten Lihra & Urs Buehlmann & Robert Beauregard, 2009. "Opportunities and Challenges of Furniture Manufacturers Implementing Mass Customization," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 48, pages 965-976, World Scientific Publishing Co. Pte. Ltd..
• Begoña Mateo & Rosa Porcar-Seder & José Salvador Solaz & José David Garrido-Jaén & Juan Carlos Dürsteler & Antonia Giménez & Carmen Prieto, 2009. "Mass Customization in the Ophthalmic Lens Industry: Progressive Addition Lenses for Your Visual Map," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 49, pages 977-995, World Scientific Publishing Co. Pte. Ltd..
• Richard H. Y. So & John Au & K. L. Leung, 2009. "Towards a Mass-Customized, Full Surround Simulation of Concert-Theater Effects When Listening to Music Presented on a Pair of Earphones," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 50, pages 996-1004, World Scientific Publishing Co. Pte. Ltd..
• Fazleena Bardurdeen & Haritha Metta & Brandon Stump, 2009. "Simulation Models to Demonstrate Mass Customization Strategies," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 51, pages 1005-1019, World Scientific Publishing Co. Pte. Ltd..
• Philine Warnke & Karl-Heinz Leitner & François Jégou & Wolfram Rhomberg, 2009. "User Innovation and European Manufacturing Industries: Scenarios, Roadmaps and Policy Recommendations," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 52, pages 1023-1043, World Scientific Publishing Co. Pte. Ltd..
• Salah Hassan & Philippe Duverger, 2009. "Bridging the Innovation Gap: From Leading-Edge Users to Mass Market," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 53, pages 1044-1058, World Scientific Publishing Co. Pte. Ltd..
• Peter R. Magnusson & Per Kristensson & Christiane Hipp, 2009. "Ordinary Users and Creativity: Fostering Radical or Incremental Innovation?," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 54, pages 1059-1080, World Scientific Publishing Co. Pte. Ltd..
• Jouni Similä & Mikko Järvilehto & Kari Leppälä & Harri Haapasalo & Pasi Kuvaja, 2009. "Modeling and Evaluating Open Innovation as Communicative Influence," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 55, pages 1081-1122, World Scientific Publishing Co. Pte. Ltd..
• Huifang Zhang & Karina Gallardo & Eugene Kupferman, 2009. "Consumers’ Willingness to Pay for Treatment-Induced Quality Attributes in Anjou Pears," Working Papers 2009-14, School of Economic Sciences, Washington State University.
• Matzke, Christina & Wirth, Benedikt, 2009. "Product Pricing when Demand Follows a Rule of Thumb," Bonn Econ Discussion Papers 3/2009, University of Bonn, Bonn Graduate School of Economics (BGSE).
• Inderst, Roman, 2010. "Misselling (financial) products: The limits for internal compliance," Economics Letters, Elsevier, vol. 106(1), pages 35-37, January.
  • Inderst, Roman, 2009. "Misselling (financial) products: The limits for internal compliance," IMFS Working Paper Series 35, Goethe University Frankfurt, Institute for Monetary and Financial Stability (IMFS).
• Roman Inderst & Marco Ottaviani, 2009. "Misselling through Agents," American Economic Review, American Economic Association, vol. 99(3), pages 883-908, June.
  • Inderst, Roman & Ottaviani, Marco, 2009. "Misselling through agents," IMFS Working Paper Series 36, Goethe University Frankfurt, Institute for Monetary and Financial Stability (IMFS).
• Roman Inderst & Marco Ottaviani, 2009. "Misselling through Agents," American Economic Review, American Economic Association, vol. 99(3), pages 883-908, June.
  • Inderst, Roman & Ottaviani, Marco, 2009. "Misselling through agents," IMFS Working Paper Series 36, Goethe University Frankfurt, Institute for Monetary and Financial Stability (IMFS).
• Igal Hendel & Aviv Nevo & François Ortalo-Magné, 2009. "The Relative Performance of Real Estate Marketing Platforms: MLS versus FSBOMadison.com," American Economic Review, American Economic Association, vol. 99(5), pages 1878-1898, December.
  • Igal Hendel & Aviv Nevo & François Ortalo-Magné, 2007. "The Relative Performance of Real Estate Marketing Platforms: MLS versus FSBOMadison.com," NBER Working Papers 13360, National Bureau of Economic Research, Inc.
  • Francois Ortalo-Magne & Aviv Nevo & Igal Hendel, 2007. "The Relative Performance of Real Estate Marketing Platforms: MLS versus FSBOMadison.com," 2007 Meeting Papers 89, Society for Economic Dynamics.
• Ori Heffetz & Moses Shayo, 2009. "How Large Are Non-Budget-Constraint Effects of Prices on Demand?," American Economic Journal: Applied Economics, American Economic Association, vol. 1(4), pages 170-199, October.
  • Heffetz, Ori & Shayo, Moses, 2009. "How Large Are Non-Budget-Constraint Effects Of Prices On Demand?," Working Papers 53882, American Association of Wine Economists.
• Leonardo J. Basso & Matthew T. Clements & Thomas W. Ross, 2009. "Moral Hazard and Customer Loyalty Programs," American Economic Journal: Microeconomics, American Economic Association, vol. 1(1), pages 101-123, February.
• Iacob C?toiu & C?lin Veghe?, 2009. "Marketing competencies of trade personnel," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(25), pages 29-40, February.
• Nicolae Al. Pop & Anca-Daniela Vl?doi, 2009. "The marketer-a complex specialist, a man of concept, decision and action," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(25), pages 9-20, February.
• Alina Filip & Laurentiu-Dan Anghel, 2009. "Customer Loyalty and its Determinants in a Banking Services Environment," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(26), pages 288-297, June.
• Cornelia Prejmerean & Simona Vasilache, 2009. "Study regarding Customer Perception of Healthcare Service Quality in Romanian Clinics, Based on their Profile," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(26), pages 298-304, June.
• Carmen Balan, 2009. "Major Change in the Quality Management of the Qualitative Market Research," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(26), pages 314-322, June.
• Nicolae Teodorescu & Aurelia–Felicia Stancioiu & Augustin Mitu, 2009. "Considerations Regarding Quality Management in Services as a Marketing Instrument for Increasing Customers’ Satisfaction in Tourism Products," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(26), pages 412-418, June.
• Dragos Constantin Vasile, 2009. "Customer Contribution to improving Service Quality in the Hospitality Industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(26), pages 441-450, June.
• Horst Todt, 2009. "Some Aspects of the Economic Crisis," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(Number Sp), pages 667-674, November.
• Almenberg, Johan & Dreber, Anna, 2011. "When Does the Price Affect the Taste? Results from a Wine Experiment," Journal of Wine Economics, Cambridge University Press, vol. 6(1), pages 111-121, January.
  • Almenberg, Johan & Dreber, Anna, 2009. "When Does the Price Affect the Taste? Results from a Wine Experiment," SSE/EFI Working Paper Series in Economics and Finance 717, Stockholm School of Economics, revised 02 Mar 2010.
  • Almenberg, Johan & Dreber, Anna, 2009. "When Does The Price Affect The Taste? Results From A Wine Experiment," Working Papers 51755, American Association of Wine Economists.
• Ori Heffetz & Moses Shayo, 2009. "How Large Are Non-Budget-Constraint Effects of Prices on Demand?," American Economic Journal: Applied Economics, American Economic Association, vol. 1(4), pages 170-199, October.
  • Heffetz, Ori & Shayo, Moses, 2009. "How Large Are Non-Budget-Constraint Effects Of Prices On Demand?," Working Papers 53882, American Association of Wine Economists.
• de Mello, Luiz & Pires Gonçalves, Ricardo, 2008. "Message on a Bottle: Colours and Shapes in Wine Labels," MPRA Paper 13122, University Library of Munich, Germany.
  • de Mello, Luiz & Pires, Ricardo, 2009. "Message On The Bottle: Colours And Shapes Of Wine Labels," Working Papers 53885, American Association of Wine Economists.
• Barreira, Maria Madalena & Brandao, A.R.W. & Lemos, Jose Pedro Cardoso & Fontes, Magda Aguiar, 2009. "Quality perception of PDO beef producers," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 10(2), pages 1-14, July.
• Antonopoulou, Lina & Papadas, Christos T. & Targoutzidis, Antonis, 2009. "The Impact Of Socio-Demographic Factors And Political Perceptions On Consumer Attitudes Towards Genetically Modified Foods: An Econometric Investigation," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 10(2), pages 1-15.
• Langyintuo, Augustine S. & Mwangi, Wilfred & Diallo, Alpha O. & MacRobert, John F. & Dixon, John & Banziger, Marianne, 2009. "An analysis of the challenges of the maize seed industry in eastern and southern Africa," 2009 Conference, August 16-22, 2009, Beijing, China 51713, International Association of Agricultural Economists.
• Li, Chenguang & Sexton, Richard J., 2009. "Impacts of Retailers’ Pricing Strategies for Produce Commodities on Farmer Welfare," 2009 Conference, August 16-22, 2009, Beijing, China 51720, International Association of Agricultural Economists.
• Riley, John Michael & Schroeder, Ted C. & Wheeler, Tommy L. & Shackelford, Stephen D. & Koohmaraie, Mohammad, 2009. "Valuing Fed Cattle Using Objective Tenderness Measures," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 41(1), pages 163-175, April.
  • Riley, John Michael & Schroeder, Ted C. & Wheeler, Tommy L. & Shackelford, Stephen D. & Koohmaraie, Mohammad, 2009. "Valuing Fed Cattle Using Objective Tenderness Measures," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 41(01), pages 1-13, April.
• Lusk, Jayson L. & Parker, Natalie, 2009. "Consumer Preferences for Amount and Type of Fat in Ground Beef," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 41(1), pages 75-90, April.
  • Lusk, Jayson L. & Parker, Natalie, 2009. "Consumer Preferences for Amount and Type of Fat in Ground Beef," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 41(01), pages 1-16, April.
• Smith, Travis A. & Huang, Chung L. & Lin, Biing-Hwan, 2009. "Does Price or Income Affect Organic Choice? Analysis of U.S. Fresh Produce Users," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 41(3), pages 731-744, December.
  • Smith, Travis A. & Huang, Chung L. & Lin, Biing-Hwan, 2009. "Does Price or Income Affect Organic Choice? Analysis of U.S. Fresh Produce Users," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 41(3), pages 1-14, December.
• Steiner, Bodo E., 2009. "The Extent and Nature of Contracting in the Wine Supply-Chain When Moral Hazard is Present," Staff Paper Series 154127, University of Alberta, Department of Resource Economics and Environmental Sociology.
• Marianne Bertrand & Dean Karlan & Sendhil Mullainathan & Eldar Shafir & Jonathan Zinman, 2010. "What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 125(1), pages 263-306.
  • Bertrand, Marianne & Karlan, Dean & Mullainathan, Sendhil & Shafir, Eldar & Zinman, Jonathan, 2009. "What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment," Working Papers 58, Yale University, Department of Economics.
  • Bertrand, Marianne & Karlan, Dean S. & Mullainathan, Sendhil & Shafir, Eldar & Zinman, Jonathan, 2009. "What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment," Center Discussion Papers 47038, Yale University, Economic Growth Center.
  • Marianne Bertrand & Sendhil Mullainathan & Dean Karlan & Eldar Shafir & Jonathan Zinman, 2009. "What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment," Working Papers 968, Economic Growth Center, Yale University.
• Catalina BUTNARU, 2009. "Social Psychology And Marketing: The Consumption Game. Understanding Marketing And Consumer Behavior Through Game Theory," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 4, pages 165-184, November.
• Carmen PUIU, Marieta & STANCIU, Mdlina MANGRA, 2009. "Opinions On Some Specific Aspects Of The Price Strategy In Services," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(37), pages 148-154, May.
• Professor Dr. Tudor Nistorescu & Junior Assistant PhD Student Silvia Puiu, 2009. "Strategic Orientations In Retail Industry During Economic Crises," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(37), pages 15-21, May.
• Associate Professor Ph.D. Carmen Iordache, 2009. "Guidelines Of Tourism Growth In Urban Areas," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(37), pages 155-163, May.
• Jenica POPESCU & Dorina POANTA, 2009. "The banking marketing in sustainability conditions," Finante - provocarile viitorului (Finance - Challenges of the Future), University of Craiova, Faculty of Economics and Business Administration, vol. 1(9), pages 140-144, May.
• Maria Carmen Iordache & Iuliana Cebuc & Laura Panoiu, 2009. "The brand – an increasing factor of a tourist destination’s competitiveness," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 151-156, November.
• Cristina Leovaridis, 2009. "Human resources management in advertising agency," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 157-167, November.
• Assist. Prof. Ph.D Anita Ciunova-Suleska, 2009. "The Beer Brands On The Macedonian Market: How Are They Perceived?," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(12), pages 97-104, April.
• Assist. Ph.D Kulcsár Erika & Economist Süto Gábor, 2009. "Unemployment Issues In Baraolt Region," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(13), pages 130-135, NOVEMBER.
• Assoc. Prof. Ph.D Ciora Liviu Ion & Assoc. Prof. Ph.D Popa Sorin & Lect. Ph.D. Buligiu Ion, 2009. "Marketing Evolution: E-Marketing - Qualitative And Quantitative Research Techniques," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(13), pages 144-153, NOVEMBER.
• Assist. Ph.D Student Dan Cristian Dabija & Assist. Ph.D Student Ioana N. Abrudan & Lect. Ph.D Alt Monika Anetta, 2009. "Retail Marketing Instruments – An Analytic Approach," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(13S), pages 85-96, November.
• Syed Akif Hasan & Muhammad Zeeshan Khan, 2009. "The Impact of Packaging Characteristics on Consumer Brand Preference," South Asian Journal of Management Sciences (SAJMS), Iqra University, Iqra University, vol. 3(1), pages 1-10, Spring.
• Iacob Catoiu & Tudor Edu, 2009. "The Identification Of The Romanian Companies' Marketing Needs And Means Of Communication - A Marketing Research -," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 1-42.
• Diana Balan & Virgil Balaure & Călin Veghes, 2009. "Travel And Tourism Competitiveness Of The World'S Top Tourism Destinations: An Exploratory Assessment," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 1-43.
• Călin Veghes & Carmen Pantea & Diana Balan & Bogdan Lalu, 2009. "European Union Consumers' Views On The Protection Of Their Personal Data: An Exploratory Assessment," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 1-44.
• Domenico Consoli, 2009. "Emotions That Influence Purchase Decisions And Their Electronic Processing," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 1-45.
• Rodica Minciu & Claudia Olimpia Moisa, 2009. "Fundamental Aspects Regarding Youth And Their Decision To Practice Tourism," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 1-46.
• Lucretia Mariana Constantinescu & Ioana Raluca Goldbach & Gratiela Gavrila, 2009. "Culture - Major Determinant Of The European Consumer Behavior," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 1-47.
• Maria Popa & Mihaela Vica & Roxana Axinte & Mirel Glevitzky & Simona Varvara, 2009. "Study Concerning The Honey Qualities In Transylvania Region," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 1-49.
• Lucian Marina & Andreea Muntean & Claudiu Stefani, 2009. "Development Directions For The Tourism Offer Of The Alba Iulia Fortress. Qualitative Assessments," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 1-50.
• Joanna A. Kwiatkowska, 2009. "Viral Marketing In The Internet. Characteristics Of An Effective Virus.," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 1-51.
• Cristina Dinu, 2009. "Marketing On The Construction Market In A Economic Crisis," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 1-52.
• Andreea Muntean & Lucia Cabulea & Dan Danuletiu, 2009. "The Brand: One Of The University'S Most Valuable Asset," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 1-54.
• Ruxandra Radoviciu & Filimon Stremtan, 2009. "Companies With Market Positioning Brands," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 1-55.
• Mehpare Togay Argan, 2009. "Dimensions Of Perceived Service Quality In Exhibition Room Of Art Galleries," Anadolu University Journal of Social Sciences, Anadolu University, vol. 9(1), pages 1-18, June.
• Veysel Yilmaz & H. Eray Celik & Ceren Yagizer, 2009. "Investigating The Effects Of Environmental Sensitivity And Environmental Behavior On Ecological Product Buying Behavior Through Structural Equation Modeling," Anadolu University Journal of Social Sciences, Anadolu University, vol. 9(2), pages 1-14, December.
• AyÅŸe Sahin & Ozlem Kor, 2009. "A Research Which Analyzes The Factors Effecting Consumer Consciousness About Consumer Rights From The Point Of Consumers Who Live In Mersin," Anadolu University Journal of Social Sciences, Anadolu University, vol. 9(2), pages 105-126, December.
• Serkan Kılıc, 2009. "Marketing Strategies Of Private Label Products And A Field Research On Retail Food Enterprises In Bursa," Anadolu University Journal of Social Sciences, Anadolu University, vol. 9(2), pages 49-82, December.
• Raduly Istvan & Partenie Dumbrava, 2009. "Agricultural Direct Marketing And Rural Development," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Mihaela Tutunea, 2009. "Internet Users - Statistical Picture, Comparisons And Trends," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Smaranda Adina Cosma, 2009. "Romanian Tourist Brand," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Oana Preda & Iulia Furdui, 2009. "THE CHALLENGES OF SMEs IN MODERN MARKETING," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Ofer H. Azar, 2011. "Does Relative Thinking Exist In Real‐World Situations? A Field Experiment With Bagels And Cream Cheese," Economic Inquiry, Western Economic Association International, vol. 49(2), pages 564-572, April.
  • Ofer Azar, 2009. "Does Relative Thinking Exist In Real-World Situations? A Field Experiment With Bagels And Cream Cheese," Working Papers 0907, Ben-Gurion University of the Negev, Department of Economics.
• Christina Matzke & Benedikt Wirth, 2009. "Product Pricing when Demand Follows a Rule of Thumb," Bonn Econ Discussion Papers bgse3_2009, University of Bonn, Germany.
• Vitanova Gordana & Tatjana Spaseska, 2009. "Cost Quality Management," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 141-146, May.
• Emir Kamenica & Matthew Gentzkow, 2011. "Bayesian Persuasion," American Economic Review, American Economic Association, vol. 101(6), pages 2590-2615, October.
  • Emir Kamenica & Matthew Gentzkow, 2009. "Bayesian Persuasion," NBER Working Papers 15540, National Bureau of Economic Research, Inc.
  • Emir Kamenica & Matthew Gentzkow, 2009. "Bayesian Persuasion," NajEcon Working Paper Reviews 814577000000000369, www.najecon.org.
• Inés Kuster Boluda & Walter Miguel Costa, 2009. "La Venta Relacional: Una Aplicación En Tiendas De Electrodomésticos Minoristas," Economía, Gestión y Desarrollo 5228, Universidad Javeriana - Cali.
• María Ángeles Navarro Bailón & María Sicilia Pinero & Elena Delgado Ballester, 2009. "Efectos De La Comunicación Integrada De Marketing A Través De La Consistencia Estratégica: Una Propuesta Teórica Y Metodológica," Estudios Gerenciales, Universidad Icesi, June.
• Ana María Arboleda Arango & Claudia Viviana Rodríguez & Juan Pablo Valencia, 2009. "Más Que Tácticas Para Sobrevivir," Estudios Gerenciales, Universidad Icesi, June.
• Ana María Arboleda Arango, 2009. "La Actitud Del Consumidor Según La Percepción De Justicia Organizacional," Estudios Gerenciales, Universidad Icesi, December.
• Pedro Barrientos Felipa, 2009. "El marketing en el perú y la globalización," Revista Semestre Económico, Universidad de Medellín, May.
• Riley, John Michael & Schroeder, Ted C. & Wheeler, Tommy L. & Shackelford, Stephen D. & Koohmaraie, Mohammad, 2009. "Valuing Fed Cattle Using Objective Tenderness Measures," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 41(01), pages 1-13, April.
  • Riley, John Michael & Schroeder, Ted C. & Wheeler, Tommy L. & Shackelford, Stephen D. & Koohmaraie, Mohammad, 2009. "Valuing Fed Cattle Using Objective Tenderness Measures," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 41(1), pages 163-175, April.
• Lusk, Jayson L. & Parker, Natalie, 2009. "Consumer Preferences for Amount and Type of Fat in Ground Beef," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 41(01), pages 1-16, April.
  • Lusk, Jayson L. & Parker, Natalie, 2009. "Consumer Preferences for Amount and Type of Fat in Ground Beef," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 41(1), pages 75-90, April.
• Smith, Travis A. & Huang, Chung L. & Lin, Biing-Hwan, 2009. "Does Price or Income Affect Organic Choice? Analysis of U.S. Fresh Produce Users," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 41(3), pages 1-14, December.
  • Smith, Travis A. & Huang, Chung L. & Lin, Biing-Hwan, 2009. "Does Price or Income Affect Organic Choice? Analysis of U.S. Fresh Produce Users," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 41(3), pages 731-744, December.
• Yang, Nan & McCluskey, Jill J. & Ross, Carolyn, 2009. "Willingness to Pay for Sensory Properties in Washington State Red Wines," Journal of Wine Economics, Cambridge University Press, vol. 4(1), pages 81-93, April.
• Coulibaly, Mantiaba, 2009. "Alliance de marques et création de valeur : une approche interorganisationnelle - Application aux marchés du commerce équitable et de l’alimentation santé," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/1165 edited by Sauvée, Loïc.
• Reniou, Fanny, 2009. "Opérations participatives des marques : pourquoi et comment faire participer les consommateurs ? De la compréhension des opérations participatives et des motivations des consommateurs à s’y engager à ," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/3773 edited by Le Nagard, Emmanuelle & Volle, Pierre.
• Parguel, Béatrice, 2009. "L’influence de la communication promotionnelle sur le capital de la marque : le cas de la communication promotionnelle en prospectus en grande consommation," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/4672 edited by Desmet, Pierre.
• Mourad TOUZANI & Azza TEMESSEK, 2009. "Brand Loyalty- Impact of Cognitive and Affective Variables," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 1, pages 227-242.
• Irina SUSANU & Nicoleta CRISTACHE & Sofia DAVID & Liljana ELMAZI & Alexandru NEDELEA, 2009. "Promotion Strategy Specific to Organizations Participating in “Back to School” Program," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 1, pages 267-274.
• Gérard Charreaux, 2009. "L’audience et l’influence d’une revue mesurées à travers Internet:une application à Finance Contrôle Stratégie," Revue Finance Contrôle Stratégie, revues.org, vol. 12(2), pages 107-148, June.
  • Gérard Charreaux, 2009. "L’audience et l’influence d’une revue mesurées à travers Internet:une application à Finance Contrôle Stratégie," Working Papers CREGO 1090601, Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations.
  • Gérard Charreaux, 2009. "L'audience et l'influence d'une revue mesurée à travers Internet : une application à Finance Contrôle Stratégie," Post-Print hal-00435249, HAL.
• Zouhair Djerbi, 2009. "L’articulation ABC-CRM au service d’une gestion du couple coût-valeur:le cas d’une entreprise de micronutrition," Revue Finance Contrôle Stratégie, revues.org, vol. 12(4), pages 115-141, December.
• Gérard Charreaux, 2009. "L’audience et l’influence d’une revue mesurées à travers Internet:une application à Finance Contrôle Stratégie," Revue Finance Contrôle Stratégie, revues.org, vol. 12(2), pages 107-148, June.
  • Gérard Charreaux, 2009. "L'audience et l'influence d'une revue mesurée à travers Internet : une application à Finance Contrôle Stratégie," Post-Print hal-00435249, HAL.
  • Gérard Charreaux, 2009. "L’audience et l’influence d’une revue mesurées à travers Internet:une application à Finance Contrôle Stratégie," Working Papers CREGO 1090601, Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations.
• Alexander S. Kritikos & Christoph Kneiding, 2009. "Mikrokredite: Bedarf auch in Deutschland," DIW Wochenbericht, DIW Berlin, German Institute for Economic Research, vol. 76(27/28), pages 451-456.
• Kritikos Alexander & Kneiding Christoph & Germelmann Claas Christian, 2009. "Demand Side Analysis of Microlending Markets in Germany," Journal of Economics and Statistics (Jahrbuecher fuer Nationaloekonomie und Statistik), De Gruyter, vol. 229(5), pages 523-543, October.
  • Kritikos, Alexander S. & Kneiding, Christoph & Germelmann, Claas Christian, 2009. "Demand Side Analysis of Microlending Markets in Germany," IZA Discussion Papers 4292, Institute of Labor Economics (IZA).
  • Alexander S. Kritikos & Christoph Kneiding & Claas Christian Germelmann, 2009. "Demand Side Analysis of Microlending Markets in Germany," Discussion Papers of DIW Berlin 903, DIW Berlin, German Institute for Economic Research.
• Dalsace, Frédéric & Markovitch, Dmitri, 2009. "Is marketing becoming a dirty word? A longitudinal study of public perceptions of marketing," HEC Research Papers Series 923, HEC Paris.
• Marianne Bertrand & Dean Karlan & Sendhil Mullainathan & Eldar Shafir & Jonathan Zinman, 2010. "What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 125(1), pages 263-306.
  • Marianne Bertrand & Sendhil Mullainathan & Dean Karlan & Eldar Shafir & Jonathan Zinman, 2009. "What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment," Working Papers 968, Economic Growth Center, Yale University.
  • Bertrand, Marianne & Karlan, Dean & Mullainathan, Sendhil & Shafir, Eldar & Zinman, Jonathan, 2009. "What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment," Working Papers 58, Yale University, Department of Economics.
  • Bertrand, Marianne & Karlan, Dean S. & Mullainathan, Sendhil & Shafir, Eldar & Zinman, Jonathan, 2009. "What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment," Center Discussion Papers 47038, Yale University, Economic Growth Center.
• van Diepen, Merel & Donkers, Bas & Franses, Philip Hans, 2009. "Does irritation induced by charitable direct mailings reduce donations?," International Journal of Research in Marketing, Elsevier, vol. 26(3), pages 180-188.
  • van Diepen, M. & Donkers, A.C.D. & Franses, Ph.H.B.F., 2008. "Does Irritation Induced by Charitable Direct Mailings Reduce Donations?," ERIM Report Series Research in Management ERS-2008-036-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Rajagopal, 2009. "Growing Shopping Malls and Behavior of Urban Shoppers," Marketing Working Papers 2008-05-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
• Rajagopal, 2010. "Interdependence of personality traits and brand identity in measuring brand performance," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 4(5), pages 411-426.
  • Rajagopal, 2009. "Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance," Marketing Working Papers 2008-06-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
• Rajagopal, 2009. "Determinants of Shopping Behavior of Urban Consumers," Marketing Working Papers 2009-01-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
• Rajagopal, 2009. "Conational Drivers Influencing Brand Preference among Consumers," Marketing Working Papers 2009-02-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
• Rajagopal, 2009. "Street Markets Influencing Consumer Behavior in Urban Habitat," Marketing Working Papers 2009-03-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
• Marianne Bertrand & Dean Karlan & Sendhil Mullainathan & Eldar Shafir & Jonathan Zinman, 2010. "What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 125(1), pages 263-306.
  • Marianne Bertrand & Dean S. Karlan & Sendhil Mullainathan & Eldar Shafir & Jonathan Zinman, 2005. "What's Psychology Worth? A Field Experiment in the Consumer Credit Market," Working Papers 918, Economic Growth Center, Yale University.
  • Marianne Bertrand & Sendhil Mullainathan & Dean Karlan & Eldar Shafir & Jonathan Zinman, 2009. "What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment," Working Papers 968, Economic Growth Center, Yale University.
  • Bertrand, Marianne & Karlan, Dean S. & Mullainathan, Sendhil & Shafir, Eldar & Zinman, Jonathan, 2009. "What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment," Center Discussion Papers 47038, Yale University, Economic Growth Center.
  • Bertrand, Marianne & Karlan, Dean & Mullainathan, Sendhil & Shafir, Eldar & Zinman, Jonathan, 2009. "What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment," Working Papers 58, Yale University, Department of Economics.
• Burcu Aracioglu & Rezan Tatlidil, 2009. "Tuketicilerin Satin Alma Davranisinda Cevre Bilincinin Etkileri," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 9(2), pages 435-461.
• Ipek Altinbasak & Eyup Sinan Karaca, 2009. "Internet Reklamciligi ve Internet Reklami Olcumlenmesi Uzerine Bir Uygulama," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 9(2), pages 462-487.
• Murat Akin & Recep Cicek & Esen Gurbuz & M. Emin Inal, 2009. "Tuketici Etnosentrizmi ve Davranis Niyetleri Arasindaki Farkliligin Belirlenmesinde CETSCALE Olcegi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 9(2), pages 489-512.
• Cagri Bulut & Cengiz Yilmaz & Lutfihak Alpkan, 2009. "Pazar Oryantasyonu Boyutlarinin Firma Performansina Etkileri," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 9(2), pages 513-538.
• Bilge Akyol, 2009. "Avrupa Birligi Pazarinin Kuru Incir Icin Bolumlenmesi: Ornek Olay Analizi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 9(2), pages 539-557.
• Pinar ÖZKAN ÖZDEMIR & Secil FETTAHLIOGLU & Mert TOPOYAN, 2009. "Fonksiyonel Gida Ürünlerine Yönelik Tüketici Tutumlarini Belirleme Üzerine Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 9(4), pages 1079-1099.
• Mehmet Oguzhan ILBAN & Mehmet KASLI, 2009. "Termal Turizmin Gelismesini Etkileyen Sorunlari Belirlemeye Yönelik Gönen’de Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 9(4), pages 1275-1293.
• Nuray Selma ÖZDIPCINER, 2009. "Turistlerin Satin Alma Kararlarindaki Kültürel Farkliliklar: Türk - Alman Karsilastirmasi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 9(4), pages 1295-1311.
• Abdullah TANRISEVDI, 2009. "Türk Özel Ilgi Gezginleri Sansasyon Arama Özelligi Sergilemekte Midir?," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 9(4), pages 1313-1340.
• Aydin CEVIRGEN, 2009. "Konaklama Isletmelerinde Dis Kaynak Kullanimi (Outsourcing) Uygulamalari Üzerine Bir Degerlendirme," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 9(4), pages 1341-1355.
• Martínez García, Jose Antonio & Martínez Caro, Laura, 2009. "La percepción de la calidad en el sector de la mensajería urgente," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Gómez Suárez, Mónica & Rozano Suplet, Mercedes, 2009. "Marcas de distribuidor: análisis del espacio en el lineal por categorías y enseñas," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Periáñez Cañadillas, Iñaki & Quintana Daza, Miguel Ángel, 2009. "Caso práctico: La Planificación Estratégica del Museo Guggenheim Bilbao desde una perspectiva de Marketing," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Martínez Ruiz, María Pilar & Jiménez Zarco, Ana Isabel, 2009. "Evolución y tendencias de la marca de distribuidor en los mercados de gran consumo: el caso de España," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Beristain Oñederra, José Juan, 2009. "El valor de las marcas de distribuidor y sus antecedentes: el caso de las marcas de cadena," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.

2008

• Emir Kamenica, 2008. "Contextual Inference in Markets: On the Informational Content of Product Lines," American Economic Review, American Economic Association, vol. 98(5), pages 2127-2149, December.
• Alexandru Nedelea, 2008. "Ethical Responsibility Of Firm’S Marketing Activity," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 10(23), pages 103-106, February.
• Ileana Raducanu, 2008. "The Impact Of Deontologic Code From The Health Services Area On The Promotional Activities," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 10(23), pages 161-167, February.
• Silvia Muhcina & Veronica Popovici, 2008. "Logistics and Supply Chain Management in Tourism," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 10(24), pages 122-132, June.
• Monica Aureliana Petcu & Iulia David Sobolevschi, 2008. "Distribution- the synergetic process in establishing the value," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 10(24), pages 133-142, June.
• Simona Dordea & Liliana Nicodim, 2008. "Actualities in logistics and transport," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 10(24), pages 157-165, June.
• Mihaela Cornelia Prejmerean & Simona Vasilache, 2008. "A LSCM approach to the Romanian pharmaceuticals market," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 10(24), pages 166-176, June.
• Carmen Balan, 2008. "The effects of the lack of coordination within the supply chain," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 10(24), pages 26-40, June.
• Camarena-Gomez, Dena M. & Sanjuan, Ana Isabel, 2008. "Una aplicación de la escala de fobia a los alimentos nuevos. El caso de los alimentos étnicos," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 8(02), pages 1-12.
• Banterle, Alessandro & Carraresi, Laura & Stranieri, Stefanella, 2008. "An Innovative Tool to Assess Marketing Capabilities of Traditional Producers within the European Food Industry," 110th Seminar, February 18-22, 2008, Innsbruck-Igls, Austria 49769, European Association of Agricultural Economists.
• Paolo Sckokai & Claudio Soregaroli, 2008. "Impact of private label development across retail formats: Evidences from the Italian dairy market," Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement, INRA Department of Economics, vol. 87(2), pages 27-47.
  • Sckokai, Paolo & Soregaroli, Claudio, 2008. "Impact of private label development across retail formats: Evidences from the Italian dairy market," Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement (RAEStud), Institut National de la Recherche Agronomique (INRA), vol. 87(2).
• Lillywhite, Jay M. & Simonsen, J., 2008. "Understanding Factors That Influence Breeders to Sell Bulls at Performance Tests," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 40(3), pages 1-13, December.
• Funk, Samuel M. & Zook, James E. & Featherstone, Allen M., 2008. "Chicago Board of Trade Ethanol Contract Efficiency," 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas 6811, Southern Agricultural Economics Association.
• Cuthbert, Ronald, 2008. "Strategic Planning - Niche Marketing in the Agriculture Industry," Consumer and Market Demand Network Papers 6840, University of Alberta, Department of Resource Economics and Environmental Sociology.
• Nicolae TEODORESCU & Aurelia-Felicia STANCIOIU & Carmen PUIU, 2008. "Aspects concerning the elaboration of the questionnaires used in the marketing research," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(36), pages 530-535, may.
• Ramona GRUESCU & Roxana NANU & Danut Tiberius EPURE, 2008. "The romanian tourism industry in the enlarged community," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(36), pages 694-702, may.
• Mihai VARZARU, 2008. "The Politics and Remunerations’ Mix," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 3(36), pages 1191-1196, May.
• Sorina-Raula GIRBOVEANU, 2008. "Direct Marketing Product-Market Strategies," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 3(36), pages 1284-1293, May.
• Daniel GHERASIM & Adrian GHERASIM, 2008. "Particularities of the Communication Activities within the Modern Enterprise with a Study Case at SC DEDEMAN SRL," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 3(36), pages 1357-1362, May.
• Elisabeta Andreea BUDACIA, 2008. "Conceptual Aspects Regarding the Specifics of Marketing Strategies in the Audiovisual Domain," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 3(36), pages 1466-1474, May.
• Florin Radu Pintea & Janetta Sîrbu & Boris Samochis, 2008. "The Image Of Company, Essential Factor In Developing The Market Strategies," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(10), pages 1-21.
• Raluca Mihalcea & Iacob Cătoiu, 2008. "Consumer Identity And Implications For The Brand," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(10), pages 1-50.
• Virgil Balaure & Călin VegheÅŸ, 2008. "Nation Brands And Tourist Destinations - An Exploratory Analysis Of Romania In The Context Of Central And Eastern Europe Markets," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(10), pages 1-51.
• Filimon StremÅ£an & Andreea Muntean, 2008. "Measuring Quality Of The Services Provided By The Commercial Web Sites," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(10), pages 1-53.
• Arcadie Hinescu & Ionela Gavrila-Paven, 2008. "New Methodologies And Tendencies In Qualitative Marketing Research," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(10), pages 1-54.
• Sorin Prada, 2008. "Changes And Entails On Romanian Retail Market," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(10), pages 1-55.
• Ruxandra Radoviciu & Iulia Iuga, 2008. "Keeping And Encouraging New Business," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(10), pages 1-57.
• Iuliana Cenar, 2008. "Solutions For Test Of Suprem Penetration Ability Of Competitors On International Markets," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(10), pages 1-58.
• Adriana Ionescu, 2008. "From The Primacy Of Production To That Of The Market - A Tendency In The Theory And Practice Of The Development Of Marketing At The Level Of Organization," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(10), pages 1-62.
• Ruxandra Radoviciu, 2008. "Planning A Strategy For Keeping The Customers," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(10), pages 1-63.
• Hakan Yilmaz & Medet Yolal, 2008. "Movie Tourism: The Role Ofmovies In Destination Marketing," Anadolu University Journal of Social Sciences, Anadolu University, vol. 8(1), pages 175-192, June.
• Nuray Girginer & Arzum E.Celik & Nurullah Uckun, 2008. "The Attitudes Towards Creditcard Usage: The Case Ofeskisehir Osmangazi Universityeconomic And Administrative Sciences Facultystudents," Anadolu University Journal of Social Sciences, Anadolu University, vol. 8(1), pages 193-208, June.
• Fikret Cankaya & Zuhal Cilingir, 2008. "Acost-Benefit Approach In Developmentofservice Loyalty- An Application In The Banking Sector," Anadolu University Journal of Social Sciences, Anadolu University, vol. 8(1), pages 25-46, June.
• Tulin Ural, 2008. "Value-Based Pricing: Productpricing According To Customer Value Perception," Anadolu University Journal of Social Sciences, Anadolu University, vol. 8(2), pages 1-16, December.
• Hakan Celik & Bulent Basaran, 2008. "Perceived Electronic Service Qualitybyindividual Customers," Anadolu University Journal of Social Sciences, Anadolu University, vol. 8(2), pages 129-152, December.
• Abdullah Okumus & Adnan Duygun, 2008. "Service Qualitymeasurementon Education Services Marketing And Relationshipbetween Perceived Service Qualityand Studentsatisfaction," Anadolu University Journal of Social Sciences, Anadolu University, vol. 8(2), pages 17-38, December.
• Berna Ustun & Osman Tutal, 2008. "Studying The Influence Ofchanges In Consumption Habits On Shopping Malls: Eskisehir Case," Anadolu University Journal of Social Sciences, Anadolu University, vol. 8(2), pages 259-281, December.
• Erkan Ozdemir & Tuncer Tokol, 2008. "Marketing Strategies For Women Consumers," Anadolu University Journal of Social Sciences, Anadolu University, vol. 8(2), pages 57-80, December.
• Kiygi Calli, M. & Weverbergh, M. & Franses, Ph.H.B.F., 2008. "Modeling the Effectiveness of Hourly Direct-Response Radio Commercials," ERIM Report Series Research in Management ERS-2008-019-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
  • KIYGI CALLI, Meltem & WEVERBERGH, Marcel & FRANSES, Philip Hans, 2008. "Modeling the effectiveness of hourly direct-response radio commercials," Working Papers 2008005, University of Antwerp, Faculty of Business and Economics.
• Duhalm Simona, 2008. "Marketing Communication In The Internet," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 13.
• Nichifor Bogdan & Barin Ioana, 2008. "Consumers Products And Services Value Perception," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 13.
• Katica Radosavljević, 2008. "The Market Chain Of Fruit Production In Serbia – A Case Study Of Raspberry And Sour Cherry Cultivation," Economic Annals, Faculty of Economics and Business, University of Belgrade, vol. 53(177), pages 103-122, April - J.
• Bojan Ðorđević, 2008. "Corporate Strategic Branding:How Country And Corporate Brands Come Together," Economic Annals, Faculty of Economics and Business, University of Belgrade, vol. 53(177), pages 59-88, April - J.
• Dmitry Shapiro & Xianwen Shi, 2008. "Market Segmentation: The Role of Opaque Travel Agencies," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 17(4), pages 803-837, December.
  • Dmitry Shapiro & Xianwen Shi, 2008. "Market Segmentation: The Role of Opaque Travel Agencies," Working Papers tecipa-310, University of Toronto, Department of Economics.
• Sabine Engelmann & Michaela Fuchs, 2008. "Bestimmungsfaktoren der Unterschiede einzelbetrieblicher Exportaktivitäten in Ost- und Westdeutschland," ifo Dresden berichtet, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 15(01), pages 21-32, 02.
• Sabine Engelmann & Michaela Fuchs, 2008. "Bestimmungsfaktoren der Unterschiede einzelbetrieblicher Exportaktivitäten in Ost- und Westdeutschland," ifo Dresden berichtet, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 15(01), pages .21-32, February.
• Maria Raquel David Pereira Ventura Lucas & Cristina Isabel Galamba Oliveira Costa Marreiros, 2008. "Quality, Safety and Consumer Behaviour Towards Organic Food in Germany and Portugal," CEFAGE-UE Working Papers 2008_05, University of Evora, CEFAGE-UE (Portugal).
• Stefan Schwarzkopf, 2008. "Turning Trade Marks into Brands: how Advertising Agencies Created Brands in the Global Market Place, 1900-1930," Working Papers 18, Queen Mary, University of London, School of Business and Management, Centre for Globalisation Research.
• Michael Heller, 2008. "Corporate Brand Building at Shell-Mex Ltd in the Interwar Period," Working Papers 23, Queen Mary, University of London, School of Business and Management, Centre for Globalisation Research.
• Baleren Bakaikoa Azurmendi & Amaia Agirre Aramburu & Anjel Errasti Amozarrain, 2008. "The Neo-Schumpeterian Model of Economic Development in the Basque Country: The role of Social Economy," CIRIEC-España, revista de economía pública, social y cooperativa, CIRIEC-España, issue 62, pages 121-145, October.
• James D. Reitzes & Glenn A. Woroch, 2008. "Competition for exclusive customers: comparing equilibrium and welfare under one-part and two-part pricing," Canadian Journal of Economics, Canadian Economics Association, vol. 41(3), pages 1046-1086, August.
• Alfredo Sánchez Daza & Gloria De La Luz Juárez, 2008. "Los Fondos De Pensiones En México. Una Evaluación De Su Primer Década," Economía, Gestión y Desarrollo 5229, Universidad Javeriana - Cali.
• Oscar A. Colmenares D. & José Luis Saavedra, 2008. "Lanzamiento De Supermercados Cheap En Venezuela," Estudios Gerenciales, Universidad Icesi, June.
• Ana María Arboleda Arango & Elsa María Coello C. & Gloria Marí¬A Cuevas S. & Lina Marcela Gómez M., 2008. "Caen Los Pantaloncillos," Estudios Gerenciales, Universidad Icesi, November.
• Ma. Esther Calderón Monge & Jannett Ayup González, 2008. "La Gestión De Marca Con Orientación Al Mercado. Una Perspectiva Desde Los Franquiciados," Estudios Gerenciales, Universidad Icesi, November.
• Alejandro Alvarado Herrera & María Walesska Schlesinger Díaz, 2008. "Dimensionalidad De La Responsabilidad Social Empresarial Percibida Y Sus Efectos Sobre La Imagen Y La Reputación: Una Aproximación Desde El Modelo De," Estudios Gerenciales, Universidad Icesi, November.
• Leslier Valenzuela & Eduardo Torres, 2008. "Gestión Empresarial Orientada Al Valor Del Cliente Como Fuente De Ventaja Competitiva. Propuesta De Un Modelo Explicativo," Estudios Gerenciales, Universidad Icesi, December.
• Julián Puga Villarreal & Luis Martínez Cerna, 2008. "Competencias Directivas En Escenarios Global," Estudios Gerenciales, Universidad Icesi, December.
• Alexánder Guzmán Vásquez & María Andrea Trujillo Dávila, 2008. "Emprendimiento Social - Revisión De Literatura," Estudios Gerenciales, Universidad Icesi, December.
• Emperatriz Londono Aldana & María Eugenia Navas Ríos, 2008. "Actitud de los propietarios de mypimes de comercio hacia la negociación con proveedores: un análisis de clúster," Revista Panorama Económico, Universidad de Cartagena, vol. 0(0), pages 1-19, December.
• Jaime Baby Moreno & Juan Gonzalo Londoño J., 2008. "Las P´s de Mercadeo. Algunas precisiones," Revista Ad-Minister, Universidad EAFIT, June.
• Gema Martínez Navarro & Jaime Rivera-Camino, 2008. "La influencia de la comunicación comercial en el proceso decisional jerárquico: una evaluación empírica en el contexto educativo," Cuadernos de Economía - Spanish Journal of Economics and Finance, Asociación Cuadernos de Economía, vol. 31(86), pages 083-116, Mayo-Agos.
• Veale, Roberta & Quester, Pascale, 2008. "Consumer Sensory Evaluations of Wine Quality: The Respective Influence of Price and Country of Origin," Journal of Wine Economics, Cambridge University Press, vol. 3(1), pages 10-29, April.
• Benoît-Moreau, Florence, 2008. "La première rencontre mémorable entre un consommateur et une marque," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/187 edited by Pras, Benard & Volle, Pierre.
• Emmanuel Bayle & Samuel Mercier, 2008. "Sport et éthique: enjeux et outils pour le marketing sportif - Sport and ethics: stakes and tools for marketing of sport," Working Papers CREGO 1080901, Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations.
• Azar, Ofer H., 2008. "The effect of relative thinking on firm strategy and market outcomes: A location differentiation model with endogenous transportation costs," Journal of Economic Psychology, Elsevier, vol. 29(5), pages 684-697, November.
  • Azar, Ofer H., 2007. "The effect of relative thinking on firm strategy and market outcomes: A location differentiation model with endogenous transportation costs," MPRA Paper 4455, University Library of Munich, Germany.
• Bürkle, Thomas & Posselt, Thorsten, 2008. "Franchising as a plural system: A risk-based explanation," Journal of Retailing, Elsevier, vol. 84(1), pages 39-47.
• Dellaert, Benedict G.C. & Arentze, Theo A. & Timmermans, Harry J.P., 2008. "Shopping context and consumers’ mental representation of complex shopping trip decision problems," Journal of Retailing, Elsevier, vol. 84(2), pages 219-232.
  • Dellaert, B.G.C. & Arentze, T.A. & Timmermans, H.J.P., 2008. "Shopping Context and Consumers' Mental Representation of Complex Shopping Trip Decision Problems," ERIM Report Series Research in Management ERS-2008-016-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Chen, Haipeng (Allan) & Levy, Daniel & Ray, Sourav & Bergen, Mark, 2008. "Asymmetric Price Adjustment in the Small," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 55(4), pages 728-737.
  • Chen, Haipeng (Allan) & Levy, Daniel & Ray, Sourav & Bergen, Mark, 2008. "Asymmetric price adjustment in the small," Journal of Monetary Economics, Elsevier, vol. 55(4), pages 728-737, May.
  • Levy, Daniel & Chen, Haipeng (Allan) & Ray, Sourav & Bergen, Mark, 2006. "Asymmetric Price Adjustment in the Small," MPRA Paper 1097, University Library of Munich, Germany.
  • Daniel Levy & Haipeng Allan Chen & Sourav Ray & Mark Bergen, 2008. "Asymmetric price adjustment in the small," Post-Print hal-02387498, HAL.
  • Levy, Daniel C. & Chen, Haipeng (Allan) & Ray, Sourav & Bergen, Mark, 2007. "Asymmetric Price Adjustment in the Small," Kiel Working Papers 1356, Kiel Institute for the World Economy (IfW Kiel).
• Rajagopal, 2008. "Time Sharing at Leisure Facility Centres: Analysis of Sales Performance Indicators," Marketing Working Papers 2008-01-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
• Rajagopal, 2009. "Effects of customer services efficiency and market effectiveness on dealer performance," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, vol. 5(5), pages 575-594.
  • Rajagopal, 2008. "Effects of Customer Services Efficiency and Market Effectiveness on Dealer Performance," Marketing Working Papers 2008-02-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
• Rajagopal, 2008. "Point of Sales Promotions and Buying Stimulation in Retail Stores," Marketing Working Papers 2008-03-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
• Rajagopal, 2008. "Bridging Sales and Services Quality Functions in Retailing of High Technology Consumer Products," Marketing Working Papers 2008-04-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
• Suleyman Barutcu, 2008. "Consumers’ Attitudes Towards Mobile Marketing and Mobile Commerce in Consumer Markets," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 8(1), pages 15-32.
• Murat Akyildiz & Mehmet Marangoz, 2008. "Sporda Sponsorlugun Tuketicilerin Satinalma Niyetine Yansimasi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 8(1), pages 153-166.
• Rábade Herrero, Luis Arturo & Alfaro Tanco, José Antonio, 2008. "Desarrollo de nuevos productos: caso Grupo «Industrias Alimentarias de Navarra»," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Daniel Levy & Haipeng (Allan) Chen & Georg Müller & Shantanu Dutta & Mark Bergen, 2010. "Holiday Price Rigidity and Cost of Price Adjustment," Economica, London School of Economics and Political Science, vol. 77(305), pages 172-198, January.
  • Daniel Levy & Georg Müller & Shantanu Dutta & Mark Bergen, 2002. "Holiday Price Rigidity and Cost of Price Adjustment," Working Papers 2002-03, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Georg Mueller & Haipeng (Allan) Chen & Mark Bergen & Shantanu Dutta, 2008. "Holiday Price Rigidity and Cost of Price Adjustment," Emory Economics 0802, Department of Economics, Emory University (Atlanta).
  • Daniel Levy & Georg Muller & Shantanu Dutta & Mark Bergen, 2004. "Holiday Price Rigidity and Cost of Price Adjustment," Macroeconomics 0402019, University Library of Munich, Germany, revised 10 Jun 2005.
  • Daniel Levy & Georg Muller & Shantanu Dutta & Mark Bergen, 2002. "Holiday Price Rigidity and Cost of Price Adjustment," Emory Economics 0208, Department of Economics, Emory University (Atlanta).
  • Levy, Daniel & Müller, Georg & Chen, Haipeng (Allan) & Bergen, Mark & Dutta, Shantanu, 2008. "Holiday Price Rigidity and Cost of Price Adjustment," MPRA Paper 13095, University Library of Munich, Germany.
  • Daniel Levy & Georg Müller & Haipeng (Allan) Chen & Mark Bergen & Shantanu Dutta, 2009. "Holiday Price Rigidity and Cost of Price Adjustment," Working Papers 2009-03, Bar-Ilan University, Department of Economics.
• Youssef Boulaksil & Philip Hans Franses, 2009. "Experts' Stated Behavior," Interfaces, INFORMS, vol. 39(2), pages 168-171, April.
  • Boulaksil, Y. & Franses, Ph.H.B.F., 2008. "Experts' Stated Behavior," ERIM Report Series Research in Management ERS-2008-001-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Babanov, A. & Ketter, W. & Gini, M., 2008. "An Evolutionary Framework for Determining Heterogeneous Strategies in Multi-Agent Marketplaces," ERIM Report Series Research in Management ERS-2008-002-LIS, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Althuizen, N.A.P. & Wierenga, B., 2008. "The Value of Analogical Reasoning for the Design of Creative Sales Promotion Campaigns: A Case-Based Reasoning Approach," ERIM Report Series Research in Management ERS-2008-006-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Dellaert, Benedict G.C. & Arentze, Theo A. & Timmermans, Harry J.P., 2008. "Shopping context and consumers’ mental representation of complex shopping trip decision problems," Journal of Retailing, Elsevier, vol. 84(2), pages 219-232.
  • Dellaert, B.G.C. & Arentze, T.A. & Timmermans, H.J.P., 2008. "Shopping Context and Consumers' Mental Representation of Complex Shopping Trip Decision Problems," ERIM Report Series Research in Management ERS-2008-016-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• KIYGI CALLI, Meltem & WEVERBERGH, Marcel & FRANSES, Philip Hans, 2008. "Modeling the effectiveness of hourly direct-response radio commercials," Working Papers 2008005, University of Antwerp, Faculty of Business and Economics.
  • Kiygi Calli, M. & Weverbergh, M. & Franses, Ph.H.B.F., 2008. "Modeling the Effectiveness of Hourly Direct-Response Radio Commercials," ERIM Report Series Research in Management ERS-2008-019-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Kagie, M. & van Wezel, M.C. & Groenen, P.J.F., 2008. "Choosing Attribute Weights for Item Dissimilarity using Clikstream Data with an Application to a Product Catalog Map," ERIM Report Series Research in Management ERS-2008-024-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Binken, J.L.G. & Stremersch, S., 2008. "The Effect of Superstar Software on Hardware Sales in System Markets," ERIM Report Series Research in Management ERS-2008-025-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Stremersch, S. & Lemmens, A., 2008. "Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes," ERIM Report Series Research in Management ERS-2008-026-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Verbeke, W.J.M.I. & Belschak, F.D. & Bakker, A.B. & Dietz, H.M.S., 2008. "When Intelligence is (Dys)Functional for Achieving Sales Performance," ERIM Report Series Research in Management ERS-2008-034-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Farris, P.W. & Verbeke, W.J.M.I. & Dickson, P.M. & van Nierop, J.E.M., 2008. "Path Dependencies and the Long-term Effects of Routinized Marketing Decisions," ERIM Report Series Research in Management ERS-2008-035-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• van Diepen, Merel & Donkers, Bas & Franses, Philip Hans, 2009. "Does irritation induced by charitable direct mailings reduce donations?," International Journal of Research in Marketing, Elsevier, vol. 26(3), pages 180-188.
  • van Diepen, M. & Donkers, A.C.D. & Franses, Ph.H.B.F., 2008. "Does Irritation Induced by Charitable Direct Mailings Reduce Donations?," ERIM Report Series Research in Management ERS-2008-036-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Klucharev, V. & Smidts, A. & Fernández, G., 2008. "Brain Mechanisms of Persuasion: How "Expert Power" Modulates Memory and Attitudes," ERIM Report Series Research in Management ERS-2008-038-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Hernández-Mireles, C. & Fok, D. & Franses, Ph.H.B.F., 2008. "The Triggers, Timing and Speed of New Product Price Landings," ERIM Report Series Research in Management ERS-2008-044-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Horváth, C. & Fok, D., 2008. "Moderating Factors of Immediate, Dynamic, and Long-run Cross-Price Effects," ERIM Report Series Research in Management ERS-2008-042-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Wendel, S. & Dellaert, B.G.C., 2008. "Situation-Based Shifts in Consumer Web Site Benefit Salience: The Joint Role of Affect and Cognition," ERIM Report Series Research in Management ERS-2008-050-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Kagie, M. & van der Loos, M.J.H.M. & van Wezel, M.C., 2008. "Including Item Characteristics in the Probabilistic Latent Semantic Analysis Model for Collaborative Filtering," ERIM Report Series Research in Management ERS-2008-053-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Ralf van der Lans & Joseph A. Cote & Catherine A. Cole & Siew Meng Leong & Ale Smidts & Pamela W. Henderson & Christian Bluemelhuber & Paul A. Bottomley & John R. Doyle & Alexander Fedorikhin & Janaki, 2009. "Cross-National Logo Evaluation Analysis: An Individual-Level Approach," Marketing Science, INFORMS, vol. 28(5), pages 968-985, 09-10.
  • van der Lans, R.J.A. & Cote, J.A. & Cole, C.A. & Leong, S.M. & Smidts, A. & Henderson, P.W. & Bluemelhuber, C. & Bottomley, P.A. & Doyle, J.R. & Fedorikhin, A.S. & Janakiraman, M. & Ramaseshan, B. & S, 2008. "Cross-National Logo Evaluation Analysis: An Individual Level Approach," ERIM Report Series Research in Management ERS-2008-055-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Tuk, M.A. & Verlegh, P.W.J. & Smidts, A. & Wigboldus, D.H.J., 2008. "Sales and Sincerity: The Role of Relational Framing in Word-of-Mouth Marketing," ERIM Report Series Research in Management ERS-2008-056-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Tuk, M.A. & Verlegh, P.W.J. & Smidts, A. & Wigboldus, D.H.J., 2008. "Interpersonal Relationships Moderate the Effect of Faces on Person Judgments," ERIM Report Series Research in Management ERS-2008-057-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Sweldens, S. & van Osselaer, S.M.J. & Janiszewski, C., 2008. "Evaluative Conditioning 2.0: Referential versus Intrinsic Learning of Affective Value," ERIM Report Series Research in Management ERS-2008-062-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Sweldens, S. & Puntoni, S. & Tavassoli, N.T., 2008. "Gender Identity Salience and Perceived Vulnerability to Breast Cancer," ERIM Report Series Research in Management ERS-2008-063-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• de Langhe, B. & Sweldens, S. & van Osselaer, S.M.J. & Tuk, M.A., 2008. "The Emotional Information Processing System is Risk Averse: Ego-Depletion and Investment Behavior," ERIM Report Series Research in Management ERS-2008-064-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• van Everdingen, Y.M. & Sloot, L.M. & Verhoef, P.C., 2008. "The Moderating Roles of Relationship Quality and Dependency in Retailers’ New Product Adoption Decisions," ERIM Report Series Research in Management ERS-2008-065-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• van Everdingen, Y.M. & Fok, D. & Stremersch, S., 2008. "Modeling Global Spill-Over of New Product Takeoff," ERIM Report Series Research in Management ERS-2008-067-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Berchicci, L. & King, A.A. & Tucci, C.L., 2008. "The Strategic Determinants of Tardy Entry: Is Timeliness Next to Godliness?," ERIM Report Series Research in Management ERS-2008-070-ORG, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Bert M. Balk, 2007. "Measuring Productivity Change without Neoclassical Assumptions: A Conceptual Analysis," CEPA Working Papers Series WP042007, School of Economics, University of Queensland, Australia.
  • Balk, B.M., 2008. "Measuring Productivity Change without Neoclassical Assumptions: A Conceptual Analysis," ERIM Report Series Research in Management ERS-2008-077-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• van Wijk, J.C.A.C. & Go, F.M. & Govers, R., 2008. "Projected Destination Images on African Websites: Upgrading Branding Opportunities in the Global Tourism Value Chain," ERIM Report Series Research in Management ERS-2008-079-ORG, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Levallois, C., 2008. "One Analogy Can Hide Another: Physics and Biology in Alchian’s “Economic Natural Selection”," ERIM Report Series Research in Management ERS-2008-083-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
  • Clément Levallois, 2009. "One Analogy Can Hide Another : Physics and Biology in Alchian's "Economic Natural Selection"," Post-Print hal-02313163, HAL.
• Erik H. Schlie & Jaideep C. Prabhu & Rajesh K. Chandy, 2008. "Legacy effects in radical innovation: A study of European Internet banking," ESMT Research Working Papers ESMT-08-002, ESMT European School of Management and Technology.
• T. Van Caneghem, 2008. "Psychological Pricing. Private vs. Professional Vendors," Review of Business and Economic Literature, KU Leuven, Faculty of Economics and Business (FEB), Review of Business and Economic Literature, vol. 0(4), pages 475-489.
• Sergi Jiménez-Martín & Antonio Ladrón de Guevara, 2008. "Hybrid consumption paths in the attribute space: A model and application with scanner data," Economics Working Papers 1071, Department of Economics and Business, Universitat Pompeu Fabra.
  • Sergi Jiménez-Martín & Antonio Ladron-de-Guevara Martinez, 2008. "Hybrid Consumption Paths in the Attribute Space: A Model and Application with Scanner Data," Working Papers 2008-12, FEDEA.
• Noha El-Bassiouny & Ahmed Taher & Ehab M. Abou Aish, 2008. "The Importance of Character Education for Tweens as Consumers," Working Papers 11, The German University in Cairo, Faculty of Management Technology.
• Ehab M. Abou Aish & Wael A. Kortam & Salah S. Hassan, 2008. "Using Agency Theory in Understanding Switching Behavior in B2B Service Industries “Iâ€," Working Papers 6, The German University in Cairo, Faculty of Management Technology.
• Chen, Haipeng (Allan) & Levy, Daniel & Ray, Sourav & Bergen, Mark, 2008. "Asymmetric Price Adjustment in the Small," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 55(4), pages 728-737.
  • Chen, Haipeng (Allan) & Levy, Daniel & Ray, Sourav & Bergen, Mark, 2008. "Asymmetric price adjustment in the small," Journal of Monetary Economics, Elsevier, vol. 55(4), pages 728-737, May.
  • Levy, Daniel & Chen, Haipeng (Allan) & Ray, Sourav & Bergen, Mark, 2006. "Asymmetric Price Adjustment in the Small," MPRA Paper 1097, University Library of Munich, Germany.
  • Daniel Levy & Haipeng Allan Chen & Sourav Ray & Mark Bergen, 2008. "Asymmetric price adjustment in the small," Post-Print hal-02387498, HAL.
  • Levy, Daniel C. & Chen, Haipeng (Allan) & Ray, Sourav & Bergen, Mark, 2007. "Asymmetric Price Adjustment in the Small," Kiel Working Papers 1356, Kiel Institute for the World Economy (IfW Kiel).
• Sendhil Mullainathan & Joshua Schwartzstein & Andrei Shleifer, 2008. "Coarse Thinking and Persuasion," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 123(2), pages 577-619.
  • Sendhil Mullainathan & Joshua Schwartzstein & Andrei Shleifer, 2006. "Coarse Thinking and Persuasion," NBER Working Papers 12720, National Bureau of Economic Research, Inc.
  • Shleifer, Andrei & Mullainathan, Sendhil & Schwartzstein, Joshua, 2008. "Coarse Thinking and Persuasion," Scholarly Articles 11022284, Harvard University Department of Economics.
• Dirk Temme & Lutz Hildebrandt, 2008. "Gruppenvergleiche bei hypothetischen Konstrukten – Die Prüfung der Übereinstimmung von Messmodellen mit der Strukturgleichungsmethodik," SFB 649 Discussion Papers SFB649DP2008-042, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
• Lutz Hildebrandt & Lea Kalweit, 2008. "Measuring changes in preferences and perception due to the entry of a new brand with choice data," SFB 649 Discussion Papers SFB649DP2008-057, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
• Till Dannewald & Lutz Hildebrandt, 2008. "A Brand Specific Investigation of International Cost Shock Threats on Price and Margin with a Manufacturer-Wholesaler-Retailer Model," SFB 649 Discussion Papers SFB649DP2008-070, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
• Charley Tichenor & Bobby Davis, 2008. "The Applicability Of Benford’S Law To The Buying Behavior Of Foreign Military Sales Customers," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 2(2), pages 77-85.
• Amit Mittal & Ruchi Mittal, 2008. "Store Choice in the Emerging Indian Apparel Retail Market: an Empirical Analysis," IBSU Scientific Journal, International Black Sea University, vol. 2(2), pages 21-46.
• Giuseppe Volpato & Andrea Stocchetti, 2008. "Managing product life cycle in the auto industry: evaluating carmakers effectiveness," International Journal of Automotive Technology and Management, Inderscience Enterprises Ltd, vol. 8(1), pages 22-41.
  • Volpato, Giuseppe & Stocchetti, Andrea, 2008. "Managing product life-cycle in the auto industry: evaluating carmakers effectiveness," MPRA Paper 29381, University Library of Munich, Germany.
• R. Helm & M. Steiner & A. Scholl & L. Manthey, 2008. "A comparative empirical study on common methods for measuring preferences," International Journal of Management and Decision Making, Inderscience Enterprises Ltd, vol. 9(3), pages 242-265.
  • Roland Helm & Michael Steiner & Armin Scholl & Laura Manthey, 2004. "A Comparative Empirical Study on Common Methods for Measuring Preferences," Jenaer Schriften zur Wirtschaftswissenschaft (Expired!) 20/2004, Friedrich Schiller University of Jena, School of of Economics and Business Administration.
• Ramazan KAYNAK & Necdet BİLGİN, 2008. "Tarımsal kooperatiflerin rekabet stratejileri üzerinde girişimci firma kültürü ve pazar odaklılık değişkenlerinin etkisi," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 23(263), pages 82-95.
• Burcu İLTER & Özge ÖZGEN & Bilge AYKOL, 2008. "15-19 yas grubundaki tüketiciler alısveriş merkezlerini nasıl algılıyor?: Izmir ilinde bir uygulama," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 23(266), pages 51-69.
• Ahmet Serhat ULUDAĞ & İsmail EROL, 2008. "Tedarik zinciri ağ tasarımı ve bir uygulama," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 23(267), pages 89-115.
• Mehmet Cihan YAVUZ, 2008. "Ortak pazarlama stratejisi ile yeni ürün geliştirme: Ceyhan yöresel turizm destinasyonları örneği," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 23(272), pages 80-100.
• Frits van den BERG, 2008. "Consequences Of A Shift In The Power Balance For The Market Of Services," Romanian Journal of Economics, Institute of National Economy, vol. 26(1(35)), pages 78-86, June.
• Paul B. Ellickson & Sanjog Misra, 2008. "Supermarket Pricing Strategies," Marketing Science, INFORMS, vol. 27(5), pages 811-828, 09-10.
  • Ellickson, Paul & Misra, Sanjog, 2006. "Supermarket Pricing Strategies," Working Papers 06-02, Duke University, Department of Economics.
• Erjen van Nierop & Dennis Fok & Philip Hans Franses, 2008. "Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact on Optimizing Shelf Arrangements," Marketing Science, INFORMS, vol. 27(6), pages 1065-1082, 11-12.
  • van Nierop, J.E.M. & Fok, D. & Franses, Ph.H.B.F., 2006. "Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact On Optimizing Shelf Arrangements," ERIM Report Series Research in Management ERS-2006-013-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Ian M. McCarthy & Rusty Tchernis, 2010. "Search costs and Medicare plan choice," Health Economics, John Wiley & Sons, Ltd., vol. 19(10), pages 1142-1165.
  • Ian McCarthy & Rusty Tchernis, 2008. "Search Costs and Medicare Plan Choice," Caepr Working Papers 2008-004, Center for Applied Economics and Policy Research, Economics Department, Indiana University Bloomington.
• Ian M. McCarthy & Rusty Tchernis, 2010. "Search costs and Medicare plan choice," Health Economics, John Wiley & Sons, Ltd., vol. 19(10), pages 1142-1165, October.
  • Ian McCarthy & Rusty Tchernis, 2008. "Search Costs and Medicare Plan Choice," CAEPR Working Papers 2008-004, Center for Applied Economics and Policy Research, Department of Economics, Indiana University Bloomington.
• Carmen Berné Manero & Manuel Salvador Figueras & Noemí Martínez Caraballo & Pilar Gargallo Valero, 2008. "Un análisis bayesiano de la variación temporal del escenario de compra de los hogares," Working Papers. Serie EC 2008-05, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie).
• Ana B. Casado & Juan Luis Nicolau & Francisco Mas Ruiz, 2008. "The negative effects of failed service recoveries," Working Papers. Serie EC 2008-07, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie).
• Jer-Yan Lin, 2008. "Relationships of Atmosphere and Perceived Service to Patronage Intention," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, vol. 4(1), pages 89-102, January.
• Ting-Hua Chang & Jun-Yen Lee & Ru-Hwa Chen, 2008. "The Effects of Customer Value on Loyalty and Profits in a Dynamic Competitive Market," Computational Economics, Springer;Society for Computational Economics, vol. 32(3), pages 317-339, October.
• Gregory Crawford, 2008. "The discriminatory incentives to bundle in the cable television industry," Quantitative Marketing and Economics (QME), Springer, vol. 6(1), pages 41-78, March.
• Wesley Hartmann & V. Viard, 2008. "Do frequency reward programs create switching costs? A dynamic structural analysis of demand in a reward program," Quantitative Marketing and Economics (QME), Springer, vol. 6(2), pages 109-137, June.
  • Hartmann, Wesley R. & Viard, V. Brian, 2007. "Do Frequency Reward Programs Create Switching Costs? A Dynamic Structural Analysis of Demand in a Reward Program," Research Papers 1941r, Stanford University, Graduate School of Business.
• Tülin Erdem & Michael Keane & Baohong Sun, 2008. "The impact of advertising on consumer price sensitivity in experience goods markets," Quantitative Marketing and Economics (QME), Springer, vol. 6(2), pages 139-176, June.
• Thomas Steenburgh, 2008. "Effort or timing: The effect of lump-sum bonuses," Quantitative Marketing and Economics (QME), Springer, vol. 6(3), pages 235-256, September.
• Jeffrey Dotson & Joseph Retzer & Greg Allenby, 2008. "Non-normal simultaneous regression models for customer linkage analysis," Quantitative Marketing and Economics (QME), Springer, vol. 6(3), pages 257-277, September.
• Nobuhiko Terui & Masataka Ban, 2008. "Modeling heterogeneous effective advertising stock using single-source data," Quantitative Marketing and Economics (QME), Springer, vol. 6(4), pages 415-438, December.
• Kashif Riaz & Syed Karamatullah Hussainy & Abdul Kabeer Kazi & Gobind M. Herani, 2008. "Advertising Styles’ Impact on Attention in Pakistan," KASBIT Business Journals (KBJ), Khadim Ali Shah Bukhari Institute of Technology (KASBIT), vol. 1, pages 28-35, December.
  • Hussain, Syed Karamatullah & Riaz, Kashif & Kazi, Abdul Kabeer & Herani, Gobind M., 2008. "Advertising Styles’ Impact on Attention in Pakistan," MPRA Paper 15005, University Library of Munich, Germany.
• Domen Bajde & Irena Vida, 2008. "The Impact of Ad Characteristics on Adolescents’ Attitudes Towards Antismoking Ads," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 6(1), pages 75-93.
• Francesca DE BATTISTI & Giovanna NICOLINI & Silvia SALINI, 2008. "Methodological overview of Rasch model and application in customer satisfaction survey data," Departmental Working Papers 2008-004, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
• Luciano PILOTTI, 2008. "Ripensare le relazioni tra marketing e brand tra obiettivi multidimensionali e misure complesse: verso una business ecology," Departmental Working Papers 2008-015, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
• Francesca DE BATTISTI & Giovanna NICOLINI & Silvia SALINI, 2008. "Methodological overview of Rasch model and application in customer satisfaction survey data," Departmental Working Papers 2008-04, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
• Luciano PILOTTI, 2008. "Ripensare le relazioni tra marketing e brand tra obiettivi multidimensionali e misure complesse: verso una business ecology," Departmental Working Papers 2008-15, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
• Amit Mehra & Gireesh Shrimali, 2008. "Introduction of Software Products and Services Through "Public" Beta Launches," Working Papers 08-11, NET Institute.
• Song Yao & Carl F. Mela, 2008. "A Dynamic Model of Sponsored Search Advertising," Working Papers 08-16, NET Institute, revised Sep 2008.
• Orzan Mihai & Orzan Gheorghe & Stanculescu Anca-Maria, 2008. "Qualitative Marketing Research Through Usability Testing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 1038-1042, May.
• Pantea Carmen & Veghes Calin, 2008. "The Romanian Consumer And Online Marketing – An Exploratory Research Approach," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 1066-1071, May.
• Serbanica Daniel & Militaru Gheorghe & Georgescu Bogdan, 2008. "Corporate Social Responsibility In Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 1204-1208, May.
• Zaharia Razvan & Rosca Mihai Ioan & Anghel Laurentiu, 2008. "Identifying The Needs For Information Of The Organizations From Bucharest, Muntenia And Oltenia Regions," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 1274-1278, May.
• Zaharia Rodica Milena & Grundey Dainora & Stancu Alin, 2008. "Qualitative Research Methods: A Comparison Between Focus-Group And In-Depth Interview," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 1279-1283, May.
• Popa Adela Laura & Sasu Dinu Vlad, 2008. "Marketing Databases - The Shortest Way To Client'S Heart," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 1495-1498, May.
• Coita Dorin Cristian, 2008. "A Marketing Strategy On Photovoltaic Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 822-827, May.
• Epuran Gheorghe, 2008. "Le Marche Mondial Du Vin Et Les Nouvelles Orientations Du Marketing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 861-865, May.
• Sendhil Mullainathan & Joshua Schwartzstein & Andrei Shleifer, 2008. "Coarse Thinking and Persuasion," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 123(2), pages 577-619.
  • Sendhil Mullainathan & Joshua Schwartzstein & Andrei Shleifer, 2006. "Coarse Thinking and Persuasion," NBER Working Papers 12720, National Bureau of Economic Research, Inc.
  • Shleifer, Andrei & Mullainathan, Sendhil & Schwartzstein, Joshua, 2008. "Coarse Thinking and Persuasion," Scholarly Articles 11022284, Harvard University Department of Economics.
• Ana Oliveira-Brochado & Francisco Vitorino Martins, 2008. "Determining the Number of Market Segments Using an Experimental Design," FEP Working Papers 263, Universidade do Porto, Faculdade de Economia do Porto.
• Carlos Brito, 2008. "Relationship Marketing: From Its Origins to the Current Streams of Research," FEP Working Papers 268, Universidade do Porto, Faculdade de Economia do Porto.
• Filipe J. Sousa & Luís M. de Castro, 2008. "How is the relationship significance brought about? A critical realist approach," FEP Working Papers 282, Universidade do Porto, Faculdade de Economia do Porto.
• Carlos Brito, 2008. "A Relationship Approach to Brand Equity," FEP Working Papers 297, Universidade do Porto, Faculdade de Economia do Porto.
• Wright, Malcolm, 2008. "A new theorem for optimizing the advertising budget," MPRA Paper 10565, University Library of Munich, Germany, revised 15 Sep 2008.
• Miklos-Thal, Jeanine, 2008. "Linking Reputations: The Signaling and Feedback Effects of Umbrella Branding," MPRA Paper 11045, University Library of Munich, Germany.
• Suchánek, Petr, 2008. "E-business Development Key Areas," MPRA Paper 11061, University Library of Munich, Germany.
• Pires Gonçalves, Ricardo, 2008. "Consumer Behavior: Product Characteristics and Quality Perception," MPRA Paper 11142, University Library of Munich, Germany.
• Ward, David & Chiari, Claudia, 2008. "Keeping Luxury Inaccessible," MPRA Paper 11373, University Library of Munich, Germany.
• Lee, Chia-Lin & Decker, Reinhold, 2008. "A systematic analysis of the preference change in co-branding," MPRA Paper 12249, University Library of Munich, Germany.
• Sergio, Brasini & Marzia, Freo & Giorgio, Tassinari, 2008. "An analysis of the role of liking on the memorial response to advertising," MPRA Paper 12342, University Library of Munich, Germany.
• Menon, Sudha Venu, 2008. "Political Marketing: A Conceptual framework," MPRA Paper 12547, University Library of Munich, Germany.
• Levy, Daniel & Müller, Georg & Chen, Haipeng (Allan) & Bergen, Mark & Dutta, Shantanu, 2010. "Holiday Price Rigidity and Cost of Price Adjustment," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 77(305), pages 172-198.
  • Daniel Levy & Haipeng (Allan) Chen & Georg Müller & Shantanu Dutta & Mark Bergen, 2010. "Holiday Price Rigidity and Cost of Price Adjustment," Economica, London School of Economics and Political Science, vol. 77(305), pages 172-198, January.
  • Daniel Levy & Georg Müller & Shantanu Dutta & Mark Bergen, 2002. "Holiday Price Rigidity and Cost of Price Adjustment," Working Papers 2002-03, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Georg Müller & Haipeng Allan Chen & Mark Bergen & Shantanu Dutta, 2010. "Holiday Price Rigidity and Cost of Price Adjustment," Post-Print hal-02387730, HAL.
  • Daniel Levy & Georg Müller & Haipeng (Allan) Chen & Mark Bergen & Shantanu Dutta, 2009. "Holiday Price Rigidity and Cost of Price Adjustment," Working Papers 2009-03, Bar-Ilan University, Department of Economics.
  • Levy, Daniel & Müller, Georg & Chen, Haipeng (Allan) & Bergen, Mark & Dutta, Shantanu, 2008. "Holiday Price Rigidity and Cost of Price Adjustment," MPRA Paper 13095, University Library of Munich, Germany.
  • Daniel Levy & Georg Muller & Shantanu Dutta & Mark Bergen, 2004. "Holiday Price Rigidity and Cost of Price Adjustment," Macroeconomics 0402019, University Library of Munich, Germany, revised 10 Jun 2005.
• de Mello, Luiz & Pires Gonçalves, Ricardo, 2008. "Message on a Bottle: Colours and Shapes in Wine Labels," MPRA Paper 13122, University Library of Munich, Germany.
  • de Mello, Luiz & Pires, Ricardo, 2009. "Message On The Bottle: Colours And Shapes Of Wine Labels," Working Papers 53885, American Association of Wine Economists.
• Kashif Riaz & Syed Karamatullah Hussainy & Abdul Kabeer Kazi & Gobind M. Herani, 2008. "Advertising Styles’ Impact on Attention in Pakistan," KASBIT Business Journals (KBJ), Khadim Ali Shah Bukhari Institute of Technology (KASBIT), vol. 1, pages 28-35, December.
  • Hussain, Syed Karamatullah & Riaz, Kashif & Kazi, Abdul Kabeer & Herani, Gobind M., 2008. "Advertising Styles’ Impact on Attention in Pakistan," MPRA Paper 15005, University Library of Munich, Germany.
• Kashif Riaz & Syed Karamatullah Hussainy & Hamza Khalil & Gobind M. Herani, 2008. "Factors Influencing Students' Learning at KASB Institute of Technology," KASBIT Business Journals (KBJ), Khadim Ali Shah Bukhari Institute of Technology (KASBIT), vol. 1, pages 61-74, December.
  • Riaz, Kashif & Hussainy, Syed Karamatullah & Khalil, Hamza & Herani, Gobind M., 2008. "Factors Influencing Students' Learning at KASB Institute of Technology," MPRA Paper 15008, University Library of Munich, Germany.
• Sucháček, Jan, 2008. "Territorial marketing in the Czech Republic: a trial – and – error process," MPRA Paper 15027, University Library of Munich, Germany.
• Gómez Conde, Jacobo & Barajas, Angel, 2008. "Marca comercial y D.O. Ribeiro: una primera aproximación a su valoración económica [Brand and the Ribeiro Denomination of Origin: a first insight to its economic value]," MPRA Paper 15612, University Library of Munich, Germany.
• Ong, David, 2008. "Fishy Gifts: Bribing with Shame and Guilt," MPRA Paper 17019, University Library of Munich, Germany, revised 29 Aug 2009.
• Sidorchuk, Roman, 2008. "Особенности Маркетинга Малого Бизнеса В Мясной Индустрии [Features of marketing of a small-scale business (SME) in the meat industry]," MPRA Paper 19106, University Library of Munich, Germany.
• Sidorchuk, Roman, 2008. "Некоторые Проблемы Малого Бизнеса [Some problems SME (in Russia)]," MPRA Paper 19128, University Library of Munich, Germany.
• Sidorchuk, Roman, 2008. "Маркетинговый Аспект Формирования Оптимального Промышленного Ассортимента Товара Для Малого Бизнеса [Marketing aspect of formation of optimum industrial assortment of the goods in the conditions of," MPRA Paper 19138, University Library of Munich, Germany.
• Pillai, K R & Hamid, Hana & Rajan, Remya & Vijay, Shiji & Babu, Febina, 2008. "How Fragrant are perfumes? A Micro Perspective from Middle East," MPRA Paper 19559, University Library of Munich, Germany.
• Aykut, Arslan, 2008. "Boosting Total Relationship Marketing," MPRA Paper 20706, University Library of Munich, Germany.
• Grigorescu, Adriana, 2008. "National policies and public marketing for cultural tourism destination," MPRA Paper 25100, University Library of Munich, Germany.
• Amroush, Fadi & Alkhoder, A.Baderddeen & Yusef, Talal, 2008. "Moving to E-CRM in Arab world to increase profit, AqsaCRM a case study of Building an Arabic E-CRM," MPRA Paper 25752, University Library of Munich, Germany.
• Amroush, Fadi & Baderddeen, Alkhoder & Yusef, Talal, 2008. "Using Artificial intelligence to select the optimal E-CRM Based business needs," MPRA Paper 25758, University Library of Munich, Germany.
• Davcik, Nebojsa, 2008. "The brand equity: evidence on marketing investment," MPRA Paper 26733, University Library of Munich, Germany, revised 25 Jun 2009.
• Ale Ebrahim, Nader & Fattahi, Hamaid Ali & Golnam, Arash, 2008. "Virtual marketing in virtual enterprises," MPRA Paper 27811, University Library of Munich, Germany.
• Amroush, Fadi, 2008. "استخدام الجولات الافتراضية في التعريف عن الآثار [use of virtual tours in tourism and Antiquities.pdf]," MPRA Paper 28046, University Library of Munich, Germany.
• Giuseppe Volpato & Andrea Stocchetti, 2008. "Managing product life cycle in the auto industry: evaluating carmakers effectiveness," International Journal of Automotive Technology and Management, Inderscience Enterprises Ltd, vol. 8(1), pages 22-41.
  • Volpato, Giuseppe & Stocchetti, Andrea, 2008. "Managing product life-cycle in the auto industry: evaluating carmakers effectiveness," MPRA Paper 29381, University Library of Munich, Germany.
• Keating, Byron W. & Coltman, Tim, 2008. "Marketing and the law: defending single color trademarks," MPRA Paper 40491, University Library of Munich, Germany.
• Ciochina, Iuliana & Iordache, Carmen & Panoiu, Laura & Decuseara, Razvan, 2008. "The notion of “SERVICES” in modern economy," MPRA Paper 6810, University Library of Munich, Germany.
• Balboni, Bernardo, 2008. "Perceived corporate credibility as the emergent property of corporate reputation’s transmission process," MPRA Paper 7944, University Library of Munich, Germany.
• Khim Yong, Goh & Kai-Lung, Hui & I.P.L., Png, 2008. "Social Interaction, Observational Learning, and Privacy: the "Do Not Call" Registry," MPRA Paper 8225, University Library of Munich, Germany.
• Ching, Andrew T. & Hayashi, Fumiko, 2010. "Payment card rewards programs and consumer payment choice," Journal of Banking & Finance, Elsevier, vol. 34(8), pages 1773-1787, August.
  • Andrew Ching & Fumiko Hayashi, 2006. "Payment card rewards programs and consumer payment choice," Payments System Research Working Paper PSR WP 06-02, Federal Reserve Bank of Kansas City.
  • Ching, Andrew & Hayashi, Fumiko, 2008. "Payment Card Rewards Programs and Consumer Payment Choice," MPRA Paper 8458, University Library of Munich, Germany.
• Bohumír Štědroň & Václav Malý, 2008. "Marketing and RFID," Ekonomika a Management, Prague University of Economics and Business, vol. 2008(2).
• Oana - Antonia Colibasanu, 2008. "Between Intelligence and Espionage in the Contemporary Business Environment," Ekonomika a Management, Prague University of Economics and Business, vol. 2008(4).
• Krueger, Alan B., 2008. "What makes a homegrown terrorist? Human capital and participation in domestic Islamic terrorist groups in the U.S.A," Economics Letters, Elsevier, vol. 101(3), pages 293-296, December.
  • Alan B. Krueger, 2008. "What Makes a Homegrown Terrorist? Human Capital and Participation in Domestic Islamic Terrorist Groups in the U.S.A," Working Papers 1094, Princeton University, Department of Economics, Industrial Relations Section..
• Sckokai, Paolo & Soregaroli, Claudio, 2008. "Impact of private label development across retail formats: Evidences from the Italian dairy market," Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement (RAEStud), Institut National de la Recherche Agronomique (INRA), vol. 87(2).
  • Paolo Sckokai & Claudio Soregaroli, 2008. "Impact of private label development across retail formats: Evidences from the Italian dairy market," Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement, INRA Department of Economics, vol. 87(2), pages 27-47.
• Claus Steinle & Bernd Eggers & Friedel Ahlers, 2008. "Change Management – Wandlungsprozesse erfolgreich planen und umsetzen," Books, Rainer Hampp Verlag, edition 1, number 9783866181977.
• Dominic Hofstetter, 2008. "Solution-Focused Selling," Books, Rainer Hampp Verlag, edition 1, number 9783866182318.
• Stefano Giudice, 2008. "Il marketing nella gestione di uno stadio moderno," Rivista di Diritto ed Economia dello Sport, Centro di diritto e business dello Sport, vol. 4(2), pages 37-65, Agosto.
• Mario Nicoliello, 2008. "Reddito e capitale nelle società di calcio: la massima serie italiana 1998-2007," Rivista di Diritto ed Economia dello Sport, Centro di diritto e business dello Sport, vol. 4(2), pages 67-94, Agosto.
• Mihai Calciu & Dan Somnea, 2008. "New Web Application Technologies for Global Decision Support in Sales and Marketing - Guidelines for Model Builders," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 11(27), pages 203-256, January.
• Mihaela Gabriela Belu, 2008. "Logistica - factor de competitivitate," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 11(28), pages 197-209, (2).
• Dainora Grundey, 2008. "Experiental Marketing vs. Traditional Marketing: Creating Rational and Emotional Liaisons with Consumers," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 11(29), pages 133-151, (3).
• Bogdan Cernat-Gruici, 2008. "The Way to Victory-Using Military Strategies in Business Situations," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 11(29), pages 99-115, (3).
• Anderson, Jamie & Kupp, Martin, 2008. "Zopa.com — innovation in the u.K. financial services industry," Journal of Financial Transformation, Capco Institute, vol. 23, pages 51-59.
• Joan Calzada & Tommaso M. Valletti, 2012. "Intertemporal Movie Distribution: Versioning When Customers Can Buy Both Versions," Marketing Science, INFORMS, vol. 31(4), pages 649-667, July.
  • Valletti, Tommaso & Calzada, Joan, 2011. "Intertemporal movie distribution: Versioning when customers can buy both versions," CEPR Discussion Papers 8279, C.E.P.R. Discussion Papers.
  • Joan Calzada & Tommaso M. Valletti, 2011. "Intertemporal Movie Distribution: Versioning when customers can buy both versions," CEIS Research Paper 198, Tor Vergata University, CEIS, revised 20 Jun 2011.
• Kamal Raj Dhungel, 2008. "Regional Energy Trade in South Asia," South Asia Economic Journal, Institute of Policy Studies of Sri Lanka, vol. 9(1), pages 173-193, June.
• Peter S. H. Leeflang, 2008. "Modeling Competitive Reaction Effects," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 60(4), pages 322-358, October.
• Bernd Helmig & Jan-Alexander Huber & Peter S. H. Leeflang, 2008. "Co-branding: The Stae of the Art," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 60(4), pages 359-377, October.
• Yasemin Boztuğ & Lutz Hildebrandt, 2008. "Modeling Joint Purchases with a Multivariate MNL Approach," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 60(4), pages 400-422, October.
• Pilar Rojas Gaviria, 2008. "Consumers and their transformation tales," Working Papers CEB 08-039.RS, ULB -- Universite Libre de Bruxelles.
• Marnik G. Dekimpe & Philip Hans Franses & Dominique M. Hanssens & Prasad A. Naik, 2008. "Time-Series Models in Marketing," International Series in Operations Research & Management Science, in: Berend Wierenga (ed.), Handbook of Marketing Decision Models, chapter 0, pages 373-398, Springer.
  • Dekimpe, M.G. & Franses, Ph.H.B.F. & Hanssens, D.M. & Naik, P., 2006. "Time-Series Models in Marketing," ERIM Report Series Research in Management ERS-2006-049-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Ruth Stock-Homburg, 2008. "Die Rolle des marktorientierten Personalmanagements im Rahmen der Umsetzung marktorientierter Strategien: Eine empirische Untersuchung," Schmalenbach Journal of Business Research, Springer, vol. 60(2), pages 124-152, March.
• Heribert Gierl & Tina Großmann, 2008. "Imply-Benefit-Attribute im Bereich häufig gekaufter Konsumgüter," Schmalenbach Journal of Business Research, Springer, vol. 60(4), pages 355-384, June.
• Stefan Hoffmann & Stefan Müller, 2008. "Intention postgradualer Bindung: Warum Studenten der Wirtschaftswissenschaften nach dem Examen dem Alumniverein beitreten wollen," Schmalenbach Journal of Business Research, Springer, vol. 60(6), pages 570-600, September.
• Christian Homburg & Martin Artz & Jan Wieseke & Bernhard Schenkel, 2008. "Gestaltung und Erfolgsauswirkungen der Absatzplanung: Eine branchenübergreifende empirische Analyse," Schmalenbach Journal of Business Research, Springer, vol. 60(7), pages 634-670, November.
• Michel Clement & Anke Hille & Bernd Lucke & Christina Schmidt-Stölting & Frank Sambeth, 2008. "Der Einfluss von Rankings auf den Absatz — Eine empirische Analyse der Wirkung von Bestsellerlisten und Rangpositionen auf den Erfolg von Büchern," Schmalenbach Journal of Business Research, Springer, vol. 60(8), pages 746-777, December.
• Dmitry Shapiro & Xianwen Shi, 2008. "Market Segmentation: The Role of Opaque Travel Agencies," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 17(4), pages 803-837, December.
  • Dmitry Shapiro & Xianwen Shi, 2008. "Market Segmentation: The Role of Opaque Travel Agencies," Working Papers tecipa-310, University of Toronto, Department of Economics.
• Yinlong Zhang, 2008. "Does Precipitation Affect Consumers’ Smoking Tendency?," Working Papers 0056, College of Business, University of Texas at San Antonio.
• Yinlong Zhang & L.J. Shrum, 2008. "The Influence of Self-Construal on Impulsive Consumption," Working Papers 0006, College of Business, University of Texas at San Antonio.
• Tina M. Lowrey, 2008. "The Case for a Complexity Continuum," Working Papers 0051, College of Business, University of Texas at San Antonio.
• Tuomo K‰ssi, 2008. "The Changing Impact of Product Design for a Company," Working Papers 174, Tallinn School of Economics and Business Administration, Tallinn University of Technology.
• Walter Miguel Costa & Inés Küster, 2008. "Relationship selling-application in household appliances retail stores in Santa Fe, Argentina," Economía, Instituto de Investigaciones Económicas y Sociales (IIES). Facultad de Ciencias Económicas y Sociales. Universidad de Los Andes. Mérida, Venezuela, vol. 33(25), pages 131-159, january-j.
• Sirieix, L. & Salançon, A. & Rodriguez, C., 2008. "Consumer Perception of Vegetables Resulting From Conventional Field or Greenhouse Agricultural Methods," Working Papers MoISA 200807, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France.
• Suma Athreye & Dinar Kale & Shyama V. Ramani, 2009. "Experimentation with strategy and the evolution of dynamic capability in the Indian pharmaceutical sector," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 18(4), pages 729-759, August.
  • Athreye, Suma & Kale, Dinar & Ramani, Shyama V., 2008. "Experimentation with Strategy and the Evolution of Dynamic Capability in the Indian Pharmaceutical Sector," MERIT Working Papers 2008-041, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT).
• Sergi Jiménez-Martín & Antonio Ladron-de-Guevara Martinez, 2008. "Hybrid Consumption Paths in the Attribute Space: A Model and Application with Scanner Data," Working Papers 2008-12, FEDEA.
  • Sergi Jiménez-Martín & Antonio Ladrón de Guevara, 2008. "Hybrid consumption paths in the attribute space: A model and application with scanner data," Economics Working Papers 1071, Department of Economics and Business, Universitat Pompeu Fabra.
• Jan van der Borg, 2008. "Place Marketing, Governance and Tourism Development. Or How to Design the Perfect Regional Tourist Board?," Working Papers 2008_04, Department of Economics, University of Venice "Ca' Foscari".
• Dobran, Ruxandra Diana, 2008. "Integrarea Managementului Calităţii, Creativităţii Şi Inovaţiei În Sistemul Bancar Românesc," Studii Financiare (Financial Studies), Centre of Financial and Monetary Research "Victor Slavescu", vol. 12(4), pages 143-155, December.
• Annamaria Sorato & Bruno Viscolani, 2008. "Modelling smoothly the joint effect of several advertising media on sales in a homogeneous market," Working Papers 176, Department of Applied Mathematics, Università Ca' Foscari Venezia.
• Ramu Govindasamy & Benjamin Onyango & William K. Hallman & Ho-Min Jang & Venkata Puduri, 2008. "Public approval of plant and animal biotechnology in South Korea: an ordered probit analysis," Agribusiness, John Wiley & Sons, Ltd., vol. 24(1), pages 102-118.
• Akira Ishikawa & Atsushi Tsujimoto (ed.), 2008. "Creative Marketing for New Product and New Business Development," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 6622.
• Akira IshikawaAtsushi Tsujimoto, 2008. "Introduction," World Scientific Book Chapters, in: Akira Ishikawa & Atsushi Tsujimoto (ed.), Creative Marketing For New Product And New Business Development, chapter 1, pages 1-14, World Scientific Publishing Co. Pte. Ltd..
• Junpei Nakagawa, 2008. "Strategic Planning and R&D Management," World Scientific Book Chapters, in: Akira Ishikawa & Atsushi Tsujimoto (ed.), Creative Marketing For New Product And New Business Development, chapter 2, pages 17-39, World Scientific Publishing Co. Pte. Ltd..
• Hiromichi Yasuoka, 2008. "R&D Project Planning, Selection, and Evaluation," World Scientific Book Chapters, in: Akira Ishikawa & Atsushi Tsujimoto (ed.), Creative Marketing For New Product And New Business Development, chapter 3, pages 41-83, World Scientific Publishing Co. Pte. Ltd..
• Tetsuro Saisho, 2008. "The New Systematization and Assetization of Information," World Scientific Book Chapters, in: Akira Ishikawa & Atsushi Tsujimoto (ed.), Creative Marketing For New Product And New Business Development, chapter 4, pages 85-125, World Scientific Publishing Co. Pte. Ltd..
• Akira Ishikawa, 2008. "How to Advance R&D, New Product Development, and New Business Development: Requirements That Should Be Taken into Consideration Towards These Ends," World Scientific Book Chapters, in: Akira Ishikawa & Atsushi Tsujimoto (ed.), Creative Marketing For New Product And New Business Development, chapter 5, pages 127-151, World Scientific Publishing Co. Pte. Ltd..
• Hideto Maeda, 2008. "The Role of Information Search in the Development of "Karada Meguri Cha™" (Body Circulation Tea Based on Traditional Chinese Medicine)," World Scientific Book Chapters, in: Akira Ishikawa & Atsushi Tsujimoto (ed.), Creative Marketing For New Product And New Business Development, chapter 6, pages 155-196, World Scientific Publishing Co. Pte. Ltd..
• Yoshisuke Yamakawa, 2008. "Development of the "Oshiete! Kaden" ("Tell Me! Consumer Electronics") Website — Recommending Merchandises Through the Deployment of a Web Recommendation Engine," World Scientific Book Chapters, in: Akira Ishikawa & Atsushi Tsujimoto (ed.), Creative Marketing For New Product And New Business Development, chapter 7, pages 197-242, World Scientific Publishing Co. Pte. Ltd..
• Akihito Sudo, 2008. "Robot Development Case Examples — The Intelligential and Functional Approaches," World Scientific Book Chapters, in: Akira Ishikawa & Atsushi Tsujimoto (ed.), Creative Marketing For New Product And New Business Development, chapter 8, pages 243-275, World Scientific Publishing Co. Pte. Ltd..
• Atsushi Tsujimoto, 2008. "The Role of Communication and Management Inside and Outside Business Organizations When Manufacturing Accidents Occur — Case Examples of Carbon Monoxide Poisoning Accidents Committed by Company M and ," World Scientific Book Chapters, in: Akira Ishikawa & Atsushi Tsujimoto (ed.), Creative Marketing For New Product And New Business Development, chapter 9, pages 277-304, World Scientific Publishing Co. Pte. Ltd..
• Chen, Haipeng (Allan) & Levy, Daniel & Ray, Sourav & Bergen, Mark, 2008. "Asymmetric price adjustment in the small," Journal of Monetary Economics, Elsevier, vol. 55(4), pages 728-737, May.
  • Chen, Haipeng (Allan) & Levy, Daniel & Ray, Sourav & Bergen, Mark, 2008. "Asymmetric Price Adjustment in the Small," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 55(4), pages 728-737.
  • Levy, Daniel & Chen, Haipeng (Allan) & Ray, Sourav & Bergen, Mark, 2006. "Asymmetric Price Adjustment in the Small," MPRA Paper 1097, University Library of Munich, Germany.
  • Daniel Levy & Haipeng Allan Chen & Sourav Ray & Mark Bergen, 2008. "Asymmetric price adjustment in the small," Post-Print hal-02387498, HAL.
  • Levy, Daniel C. & Chen, Haipeng (Allan) & Ray, Sourav & Bergen, Mark, 2007. "Asymmetric Price Adjustment in the Small," Kiel Working Papers 1356, Kiel Institute for the World Economy (IfW Kiel).
• Wrede, Florian, 2008. "Qualitätsmanagement: Eine Aufgabe des Controllings, des Marketings oder des Risikomanagements?," Wismar Discussion Papers 02/2008, Hochschule Wismar, Wismar Business School.
• Temme, Dirk & Hildebrandt, Lutz, 2008. "Gruppenvergleiche bei hypothetischen Konstrukten: Die Prüfung der Übereinstimmung von Messmodellen mit der Strukturgleichungsmethodik," SFB 649 Discussion Papers 2008-042, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
• Hildebrandt, Lutz & Kalweit, Lea, 2008. "Measuring changes in preferences and perception due to the entry of a new brand with choice data," SFB 649 Discussion Papers 2008-057, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
• Dannewald, Till & Hildebrandt, Lutz, 2008. "A brand specific investigation of international cost shock threats on price and margin with a manufacturer-wholesaler-retailer model," SFB 649 Discussion Papers 2008-070, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.

2007

• Bert M. Balk, 2007. "Measuring Productivity Change without Neoclassical Assumptions: A Conceptual Analysis," CEPA Working Papers Series WP042007, School of Economics, University of Queensland, Australia.
  • Balk, B.M., 2008. "Measuring Productivity Change without Neoclassical Assumptions: A Conceptual Analysis," ERIM Report Series Research in Management ERS-2008-077-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Igal Hendel & Aviv Nevo & François Ortalo-Magné, 2009. "The Relative Performance of Real Estate Marketing Platforms: MLS versus FSBOMadison.com," American Economic Review, American Economic Association, vol. 99(5), pages 1878-1898, December.
  • Igal Hendel & Aviv Nevo & François Ortalo-Magné, 2007. "The Relative Performance of Real Estate Marketing Platforms: MLS versus FSBOMadison.com," NBER Working Papers 13360, National Bureau of Economic Research, Inc.
  • Francois Ortalo-Magne & Aviv Nevo & Igal Hendel, 2007. "The Relative Performance of Real Estate Marketing Platforms: MLS versus FSBOMadison.com," 2007 Meeting Papers 89, Society for Economic Dynamics.
• Pierre Ghewy, 2007. "De l’attitude vis-a-vis de la communication à la marque consommée : la marque Dove (the attitude towards communication on brand consumption: the Dove’s brand case)," Working Papers 156, Laboratoire de Recherche sur l'Industrie et l'Innovation. ULCO / Research Unit on Industry and Innovation.
• Arvidsson, Adam, 2007. "The logic of the brand," European Journal of Economic and Social Systems, Lavoisier, vol. 20(1), pages 99-115.
• Shojai, Shahin & Badcock, Julian & De Fursac Gash , Alex, 2007. "Applied Financial Marketing - Myth Versus Reality," Journal of Financial Transformation, Capco Institute, vol. 21, pages 55-66.
• Heckl, Diana & Moormann, Jürgen, 2007. "How to design customer-centric processes in the banking industry," Journal of Financial Transformation, Capco Institute, vol. 21, pages 67-76.
• Baumann, Chris & Elliott, Gregory & Burton, Suzan, 2007. "Share of wallet in Australian retail banking an empirical study with implications for practice and research," Journal of Financial Transformation, Capco Institute, vol. 21, pages 32-38.
• Carmen-Loredana TOPALA, 2007. "Characteristics and Behaviors Types of Bank’s Clients and the Negotiation Tactics Adjusting (part II)," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 10(1), pages 74-80, July.
• Marion Schindler & Bernhard Baumgartner & Harald Hruschka, 2007. "Nonlinear Effects in Brand Choice Models: Comparing Heterogeneous Latent Class To Homogeneous Nonlinear Models," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 59(2), pages 118-137, April.
• Mark Heitmann & Andreas Herrmann & Christian Kaiser, 2007. "The effect of product variety on purchase probability," Review of Managerial Science, Springer, vol. 1(2), pages 111-131, August.
• Jan Engelke & Hermann Simon, 2007. "Decision Support Systeme im Marketing," Schmalenbach Journal of Business Research, Springer, vol. 59(1), pages 120-142, February.
• Michel Clement & Björn Christensen & Sönke Albers & Steffen Guldner, 2007. "Was bringt ein Oscar im Filmgeschäft? Eine empirische Analyse unter Berücksichtigung des Selektionseffekts," Schmalenbach Journal of Business Research, Springer, vol. 59(2), pages 198-220, March.
• Ulrich Lichtenthaler & Holger Ernst & Eckhard Lichtenthaler, 2007. "Fähigkeit der externen Technologieverwertung: Theoretisches Konzept und empirische Analyse," Schmalenbach Journal of Business Research, Springer, vol. 59(2), pages 221-249, March.
• Andreas Herrmann & Mark Heitmann & Andreas Brandenberg & Torsten Tomczak, 2007. "Automobilwahl online — Gestaltung des Car-Konfigurators unter Berücksichtigung des individuellen Entscheidungsverhaltens," Schmalenbach Journal of Business Research, Springer, vol. 59(3), pages 390-412, May.
• Mark Heitmann & Andreas Herrmann, 2007. "Die Zufriedenheit mit dem Entscheidungsprozess als Determinante der Kundenbindung," Schmalenbach Journal of Business Research, Springer, vol. 59(5), pages 530-566, August.
• Thorsten Wiesel & Bernd Skiera, 2007. "Unternehmensbewertung auf der Basis von Kundenlebenswerten," Schmalenbach Journal of Business Research, Springer, vol. 59(6), pages 706-731, September.
• Andreas Herrmann & René Befurt & Mark Heitmann & Hans Berger, 2007. "Alles für die Marke? Produktdesign im Konflikt zwischen einer markenkonformen und einer eigenständigen Produktliniengestaltung," Schmalenbach Journal of Business Research, Springer, vol. 59(8), pages 1055-1079, December.
• Daniel Birke & G. M. Peter Swann, 2007. "Network effects and the choice of mobile phone operator," Springer Books, in: Uwe Cantner & Franco Malerba (ed.), Innovation, Industrial Dynamics and Structural Transformation, pages 109-128, Springer.
  • Daniel Birke & G. Swann, 2006. "Network effects and the choice of mobile phone operator," Journal of Evolutionary Economics, Springer, vol. 16(1), pages 65-84, April.
• Paolo G. Garella & Martin Peitz, 2007. "Alliances between Competitors and Consumer Information," Journal of the European Economic Association, MIT Press, vol. 5(4), pages 823-845, June.
  • Paolo Garella & Martin Peitz, "undated". "Alliances between competitors and consumer information," Working Papers 0613, University of Crete, Department of Economics, revised 01 2006.
  • Paolo Giorgio GARELLA & Martin PEITZ, 2006. "Alliances between competitors and consumer information," Departmental Working Papers 2006-41, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
• John K. Ashton & Andrew Pressey, 2007. "The Regulatory Perception of the Marketing Function: an Interpretation of UK Competition Authority Investigations 1950-2005," Working Papers 07-1, Centre for Competition Policy, University of East Anglia.
  • John K. Ashton & Andrew D. Pressey, 2007. "The Regulatory Perception of the Marketing Function: an Interpretation of UK Competition Authority Investigations 1950-2005," Working Paper series, University of East Anglia, Centre for Competition Policy (CCP) 2007-, Centre for Competition Policy, University of East Anglia, Norwich, UK..
• Andrew Pressey & John K. Ashton, 2007. "Competition Policy Implications of Electronic Business-to-Business Marketplaces: Issues for Marketers," Working Papers 07-15, Centre for Competition Policy, University of East Anglia.
  • Andrew Pressey & John Ashton, 2007. "Competition Policy Implications of Electronic Business-to-Business Marketplaces: Issues for Marketers," Working Paper series, University of East Anglia, Centre for Competition Policy (CCP) 2007-15, Centre for Competition Policy, University of East Anglia, Norwich, UK..
• Tagbata, D. & Sirieix, L., 2007. "Les effets des labels " bio " et " commerce équitable " sur le consentement à payer des chocolats," Working Papers MoISA 200702, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France.
• Sirieix, L. & Grolleau, G. & Schaer, B., 2007. "Consumers and Food Miles," Working Papers MoISA 200703, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France.
• Sirieix, L. & Santiago de Abreu, L. & Aico Watanabe, M. & Kledal, P.R., 2007. "Comparing Organic Urban Consumers in Developing and Developed Countries: First Results in Brazil and France," Working Papers MoISA 200704, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France.
• Gallen, C. & Sirieix, L., 2007. "Le design est-il comestible ?," Working Papers MoISA 200705, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France.
• Babutsidze, Zakaria, 2007. "How Do Consumers Make Choices? A Summary of Evidence from Marketing and Psychology," MERIT Working Papers 2007-005, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT).
• Marco S. Giarratana & Anna Torres, 2007. "The effects of uncertainty avoidance on brand performance: Marketing creativity, product innovation and the brand duration," Economics Working Papers 1015, Department of Economics and Business, Universitat Pompeu Fabra.
• Anna Torres & Josep A. Tribó, 2007. "Ownership structure, customer satisfaction and brand equity," Economics Working Papers 1016, Department of Economics and Business, Universitat Pompeu Fabra, revised Jun 2007.
• Jay Pil Choi & Doh-Shin Jeon, 2007. "A leverage theory of reputation building with co-branding: Complementarity in reputation building," Economics Working Papers 1019, Department of Economics and Business, Universitat Pompeu Fabra.
• Daniela Favaretto & Bruno Viscolani, 2007. "Advertising and production of a seasonal good for a heterogeneous market: from total segment separability to real media," Working Papers 155, Department of Applied Mathematics, Università Ca' Foscari Venezia.
• Wuyang Hu & Linda J. Cox & Quincy A. Edwards, 2007. "The market potential for gift baskets of Hawaiian food products in China," Agribusiness, John Wiley & Sons, Ltd., vol. 23(4), pages 553-565.
• Carmen Bern� Manero & Noem� Mart�nez Caraballo, 2007. "Determinantes del Comportamiento Variado del Consumidor en el Escenario de Compra," Documentos de Trabajo dt2007-01, Facultad de Ciencias Económicas y Empresariales, Universidad de Zaragoza.
• Müller, Georg & Bergen, Mark & Dutta, Shantanu & Levy, Daniel, 2007. "Holiday Non-Price Rigidity and Cost of Adjustment," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 28(7 (Specia), pages 817-832.
  • Georg Muller & Mark Bergen & Shantanu Dutta & Daniel Levy, 2006. "Holiday Non-Price Rigidity and Cost of Adjustment," Working Papers 2006-4, Bar-Ilan University, Department of Economics.
• Chen, Haipeng (Allan) & Levy, Daniel & Ray, Sourav & Bergen, Mark, 2008. "Asymmetric Price Adjustment in the Small," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 55(4), pages 728-737.
  • Chen, Haipeng (Allan) & Levy, Daniel & Ray, Sourav & Bergen, Mark, 2008. "Asymmetric price adjustment in the small," Journal of Monetary Economics, Elsevier, vol. 55(4), pages 728-737, May.
  • Levy, Daniel & Chen, Haipeng (Allan) & Ray, Sourav & Bergen, Mark, 2006. "Asymmetric Price Adjustment in the Small," MPRA Paper 1097, University Library of Munich, Germany.
  • Daniel Levy & Haipeng Allan Chen & Sourav Ray & Mark Bergen, 2008. "Asymmetric price adjustment in the small," Post-Print hal-02387498, HAL.
  • Levy, Daniel C. & Chen, Haipeng (Allan) & Ray, Sourav & Bergen, Mark, 2007. "Asymmetric Price Adjustment in the Small," Kiel Working Papers 1356, Kiel Institute for the World Economy (IfW Kiel).
• Silberhorn, Nadja & Boztuğ, Yasemin & Hildebrandt, Lutz, 2006. "Estimation with the nested logit model: Specifications and software particularities," SFB 649 Discussion Papers 2006-017, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
  • Silberhorn, Nadja & Boztuğ, Yasemin & Hildebrandt, Lutz, 2007. "Estimation with the nested logit model: Specifications and software particularities," SFB 649 Discussion Papers 2007-046, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
• Block, Jörn Hendrich & Thams, Andreas, 2007. "Long-term orientation in family and non-family firms: A Bayesian analysis," SFB 649 Discussion Papers 2007-059, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
• Temme, Dirk & Paulssen, Marcel & Dannewald, Till, 2007. "Integrating latent variables in discrete choice models: How higher-order values and attitudes determine consumer choice," SFB 649 Discussion Papers 2007-065, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
• Hain, Cornelia & Lehmann-Waffenschmidt, Marco & Kenning, Peter, 2007. "Neuroökonomie und Neuromarketing: Neurale Korrelate strategischer Entscheidungen," Dresden Discussion Paper Series in Economics 04/07, Technische Universität Dresden, Faculty of Business and Economics, Department of Economics.
• Nippa, Michael & Wienhold, Doreen & Piezonka, Sascha, 2007. "Vom klassischen Produktgeschäft zum Lösungsgeschäft: Implikationen für eine Neugestaltung des Vergütungssystems im Vertrieb," Freiberg Working Papers 2007/02, TU Bergakademie Freiberg, Faculty of Economics and Business Administration.
• Wolfgang R. K�hler, 2007. "Why does context matter? Attraction effects and binary comparisons," IEW - Working Papers 330, Institute for Empirical Research in Economics - University of Zurich.
• Mihai Teodor Negrea, 2007. "New style in comunication: consumer-generated media," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 9(21), pages 121-127, February.
• Claudia-Elena Tuclea, 2007. "The impact of information technology on the Romanian markets and e-commerce," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 9(21), pages 172-178, February.
• Angela Eliza Micu & Adrian Micu, 2007. "Techniques of comparative analysis regarding commercial websites," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 9(21), pages 183-189, February.
• Tatiana Mirchevska & Vladimir Mirchevski, 2007. "The Role Of Marketing In Sme’S Development In Republic Macedonia," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 9(21), pages 40-44, February.
• George Onofrei & Alexandru Nedelea, 2007. "The Impact Of E-Commerce On The Supply Chain B2b In Ireland," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 9(21), pages 45-49, February.
• Vania Kuzdova Banabakova, 2007. "Development And Problems Of The Tourism In Bulgaria," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 9(21), pages 50-60, February.
• Nicola Yankov, 2007. "Multi Level Marketing Integration Process Management," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 9(21), pages 9.-19, February.
• Dinu Vasile & Laurentiu Tachiciu, 2007. "The analysis of the need for SQAM services in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 9(22), pages 129-135, June.
• Constantin Bratianu & Nicolae Al. Pop, 2007. "Strategic university management and marketing)," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 9(22), pages 9.-17, June.
• Espejel, Joel & Fandos, Carmina & Flavian, Carlos, 2007. "La importancia de las DOP como indicadores de calidad para el comportamiento del consumidor. El caso del aceite de oliva del Bajo Aragon," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 7(14), pages 1-17.
• Mayen, Carlos & Marshall, Maria I. & Lusk, Jayson, 2007. "Fresh-Cut Melon—The Money Is in the Juice," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 39(3), pages 597-609, December.
  • Mayen, Carlos D. & Marshall, Maria I. & Lusk, Jayson L., 2007. "Fresh-Cut Melon - The Money Is in the Juice," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 39(3), pages 1-13, December.
• Parcell, Joseph L. & Schroeder, T.C., 2007. "Hedonic Retail Beef and Pork Product Prices," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 39(1), pages 29-46, April.
  • Parcell, Joseph L. & Schroeder, Ted C., 2007. "Hedonic Retail Beef and Pork Product Prices," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 39(01), pages 1-18, April.
• Zepeda, Lydia & Li, Jinghan, 2007. "Characteristics of Organic Food Shoppers," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 39(01), pages 1-12, April.
• Jung, Sangnyeol & Lyford, Conrad P., 2007. "Positioning Cotton in the Market for Quality: An Application of Market Segmentation for West Texas," 2007 Annual Meeting, February 4-7, 2007, Mobile, Alabama 34989, Southern Agricultural Economics Association.
• Kamogawa, Luiz Fernando Ohara & Sarmento, Pedro Henrique Lopes & Beduschi, Gustavo & Paulenas, Viviane, 2007. "Clusters De Perfis De Consumo De Produtos Lácteos No Município De Piracicaba–Sp: Uma Aplicação Da Análise De Correspondência," 45th Congress, July 22-25, 2007, Londrina, Paraná, Brazil 149608, Sociedade Brasileira de Economia, Administracao e Sociologia Rural (SOBER).
• Richards, Timothy J. & Padilla, Luis, 2007. "Promotion and Fast Food Demand: Where's the Beef?," Consumer and Market Demand Network Papers 7711, University of Alberta, Department of Resource Economics and Environmental Sociology.
• Andrea Erika NyArAdi, 2007. "Is the price right? Pricing for long term profitability," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 5(1), pages 177-184, November.
• Rodica Erdei, 2007. "How Retailing Has Changed? What Marketing Did For This Change?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 5(1), pages 185-192, November.
• Mitu Narcis Eduard, 2007. "Some Aspects About Direct Marketing In Insurance," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(7), pages 27-30, April.
• Cristea Mirela & Tufan Ekrem, 2007. "Clients’ Attitude In Relation With The Bank - Behavioral Studies," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(7), pages 31-38, April.
• Moisescu Ovidiu Ioan, 2007. "An Analysis Of The Brand Loyalty Based Consumer Typology," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(7), pages 55-60, April.
  • Moisescu Ovidiu Ioan & Gica Oana Adriana, 2007. "An Analysis Of The Brand Loyalty Based Consumer Typology," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(8), pages 83-88, April.
• Moisescu Ovidiu Ioan & Gica Oana Adriana, 2007. "A Comparative Analysis Regarding Brand Name Strategies," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(9S), pages 79-86, May.
• Syed Akif Hasan & Hammad Ur Rehman, 2007. "Relationship between Store Characteristics and Store Choice," South Asian Journal of Management Sciences (SAJMS), Iqra University, Iqra University, vol. 1(1), pages 1-10, Spring.
• Janusz Grabara, 2007. "Outsourcing In Reverse Logistics," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(9), pages 1-1.
• Rotariu Ilie, 2007. "Communication Might Boost The European Cultural Capital Program - Case Study Sibiu 2007," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(9), pages 1-19.
• Beata Skowron-Grabowska, 2007. "Development Of Logistics Centres In Poland," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(9), pages 1-2.
• Iulian Patriche, 2007. "The Role Of The Communicational Policy In The Marketing Activity Of Construction Organizations," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(9), pages 1-28.
• Iwona Grabara & Aleksandra Nowakowska, 2007. "Reverse Logistics As The Element Of Enterprise Management," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(9), pages 1-3.
• Moise Ioan Achim & Arcadie Hinescu & Dragolea Larisa, 2007. "Brand Portofolio Management," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(9), pages 1-32.
• Filimon StremÅ£an, 2007. "The Place Of Marketing Strategies In The Consolidation Of Romanian Bakery Firms," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(9), pages 1-34.
• Cristina Jinga, 2007. "Developing A Brand Asset Management Strategy In Touristic Domain," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(9), pages 1-36.
• Andreea Muntean, 2007. "Determining The Opinion Of Bank Personnel Regarding Their Consumer Satisfaction," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(9), pages 1-38.
• Aleksandra Nowakowska & L'ubomir Jahnatek, 2007. "REVERSE LOGISTICS IN THE ASPECT OF WEEE AND RoHS REGULATIONS," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(9), pages 1-4.
• Veysel Yilmaz & Cengiz Aktas & H.Eray Celik, 2007. "Development of a Scale forMeasuring Consumer Behaviorin Store Choice," Anadolu University Journal of Social Sciences, Anadolu University, vol. 7(1), pages 171-184, December.
• F.Bahar Ozdogan, 2007. "AResearch on the Attitudes and Behaviors of University Students About Family Businesses As a Employee Candidate and Consumer," Anadolu University Journal of Social Sciences, Anadolu University, vol. 7(1), pages 199-212, December.
• Ridvan Karalar & Hakan Kiraci, 2007. "Brand Commitmentas Acomponentofbrand Equity- Aresearch Concerning Coke," Anadolu University Journal of Social Sciences, Anadolu University, vol. 7(2), pages 205-226, December.
• Cevahir Uzkurt, 2007. "The Effect Of Personal Values On Consumers’ Inclination To Adoptinnovations," Anadolu University Journal of Social Sciences, Anadolu University, vol. 7(2), pages 241-260, December.
• Alina Filip, 2007. "Continutul si caracteristicile produselor si serviciilor finaciar-bancare," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 1(1), pages 29-34, January.
• Mihaela Constantinescu, 2007. "Asocierea de imagine intre companie si sportiv – element de diferentiere in comunicarea de marketing," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 1(1), pages 35-39, January.
• Gheorghe Orzan, 2007. "Strategia de marketing in spatiul virtual," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 1(1), pages 40-45, January.
• Ioana Popescu, 2007. "Comunicarea de marketing – o analiza din perspectiva evolutiei opticii de marketing," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 1(2), pages 17-28, April.
• Alina Filip, 2007. "Particularitati ale auditului de marketing si analiza SWOT in sectorul financiar – bancar," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 1(2), pages 42-48, April.
• Alin Stancu & Mihai Orzan, 2007. "Responsabilitatea sociala a companiilor romanesti – un pas catre dezvoltarea durabila," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 1(2), pages 49-53, April.
• Gheorghe Orzan & Traian Surcel, 2007. "Sisteme inteligente pentru asistarea deciziilor in marketing bazate pe modele," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 1(2), pages 54-61, April.
• Gheorghe Orzan, 2007. "Cybermarketing," marketing books, Bucharest University of Economic Studies, School of Marketing, edition 1, number 2 edited by Mihai Orzan, November.
• Ionel Dumitru, 2007. "Pozitioning Strategies Used in Strategic Marketing," working papers 1003, Bucharest University of Economic Studies, School of Marketing, revised Apr 2007.
• Ionel Dumitru, 2007. "The Process of Marketing Segmentation Strategy Selection," working papers 1004, Bucharest University of Economic Studies, School of Marketing, revised Apr 2007.
• Jadranko Grgona & Anica Supic, 2007. "The Role Of Marketing Conception In Hotel Business," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 16(1), pages 41-61, june.
• Marc Prat Sabartes, 2007. "Vertical integration or specialisation: producing and commercialising cotton goods (1815-1913)," Working Papers in Economics 188, Universitat de Barcelona. Espai de Recerca en Economia.
• Petar Bantchev, 2007. "Strategic Solutions for Combining of Marketing Mix Elements," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 117-143.
• Dancho Danchev, 2007. "The Chinese Approach to the Relationship Marketing (GUANXI)," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 65-93.
• Elena Georgieva & Maria Kehayova, 2007. "Strategic framework for CRM implementation," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 94-116.
• Bojan Đorđević, 2007. "Relationship Marketing In Digital Economy," Economic Annals, Faculty of Economics and Business, University of Belgrade, vol. 52(173), pages 133-158, April - J.
• John K. Ashton & Andrew D. Pressey, 2007. "The Regulatory Perception of the Marketing Function: an Interpretation of UK Competition Authority Investigations 1950-2005," Working Paper series, University of East Anglia, Centre for Competition Policy (CCP) 2007-, Centre for Competition Policy, University of East Anglia, Norwich, UK..
  • John K. Ashton & Andrew Pressey, 2007. "The Regulatory Perception of the Marketing Function: an Interpretation of UK Competition Authority Investigations 1950-2005," Working Papers 07-1, Centre for Competition Policy, University of East Anglia.
• Andrew Pressey & John Ashton, 2007. "Competition Policy Implications of Electronic Business-to-Business Marketplaces: Issues for Marketers," Working Paper series, University of East Anglia, Centre for Competition Policy (CCP) 2007-15, Centre for Competition Policy, University of East Anglia, Norwich, UK..
  • Andrew Pressey & John K. Ashton, 2007. "Competition Policy Implications of Electronic Business-to-Business Marketplaces: Issues for Marketers," Working Papers 07-15, Centre for Competition Policy, University of East Anglia.
• Patricia B, Márquez Rodríguez, 2007. "Las Relaciones Fabricante Distribuidor Como Elementosb Ásicos De Competitividad: Evaluación De Tres Factores Moderadores. Análisis Empírico En El Caso Del Cluster Cerámico Español," Ravista Raites antes Panorama Administrativo Journal, Red de Investigación en Administración de la Innovación Tecnológica, Económica y Sustentable - Instituto Tecnológico de Celaya, Departamento de Ciencias Económico Administrativas, vol. 1(2), pages 5-20, August.
• Eduardo Ruiz Tellez, 2007. "La importancia de Innovar," Ravista Raites antes Panorama Administrativo Journal, Red de Investigación en Administración de la Innovación Tecnológica, Económica y Sustentable - Instituto Tecnológico de Celaya, Departamento de Ciencias Económico Administrativas, vol. 2(2), pages 249-253, August.
• Ana Isabel Costa & Cesaltina Maria Pacheco Pires, 2007. "Economics for marketing revisited," CEFAGE-UE Working Papers 2007_02, University of Evora, CEFAGE-UE (Portugal).
• Narciso Arcas Lario & Miguel Hernández Espallardo, 2007. "Colaboración de los compradores de las cooperativas agroalimentarias: factores explicativos y efectos sobre el desempeño de la relación," CIRIEC-España, revista de economía pública, social y cooperativa, CIRIEC-España, issue 57, pages 151-171, April.
• José Mª Herranz de la Casa, 2007. "La gestión de la comunicación como elemento generador de transparencia en las organizaciones no lucrativas," CIRIEC-España, revista de economía pública, social y cooperativa, CIRIEC-España, issue 57, pages 5-31, April.
• Maite Ruiz Roqueñi & José Luis Retolaza Ávalos & Aitziber Mugarra Elorriaga, 2007. "Cláusulas sociales y mercados tutelados: herramientas para la competitividad de las empresas de inserción," CIRIEC-España, revista de economía pública, social y cooperativa, CIRIEC-España, issue 59, pages 123-151, October.
• Carlos Andrés Aristizabal Botero, 2007. "Impacto del mercadeo social en organizaciones de servicios," Revista Semestre Económico, Universidad de Medellín, May.
• Emperatriz Londono Aldana, 2007. "Imagen y posicionamiento de las tiendas de barrio en Colombia aplicando el análisis factorial de correspondencias - AFC -," Revista Panorama Económico, Universidad de Cartagena, vol. 0(0), pages 1-27, December.
• Nelson Alvis Guzmán & Juan Correa Reyes & Carlos López Martelo & Guillermo Pattigno Orozco, 2007. "Impacto económico de la mortalidad por sida en Colombia 1997 - 2001," Revista Panorama Económico, Universidad de Cartagena, vol. 0(0), pages 1-16, December.
• Parcell, Joseph L. & Schroeder, Ted C., 2007. "Hedonic Retail Beef and Pork Product Prices," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 39(01), pages 1-18, April.
  • Parcell, Joseph L. & Schroeder, T.C., 2007. "Hedonic Retail Beef and Pork Product Prices," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 39(1), pages 29-46, April.
• Mayen, Carlos D. & Marshall, Maria I. & Lusk, Jayson L., 2007. "Fresh-Cut Melon - The Money Is in the Juice," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 39(3), pages 1-13, December.
  • Mayen, Carlos & Marshall, Maria I. & Lusk, Jayson, 2007. "Fresh-Cut Melon—The Money Is in the Juice," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 39(3), pages 597-609, December.
• Goudey, Alain, 2007. "Une approche non verbale de l’identité musicale de la marque : influence du « timbre » et du « tempo » sur l’image de marque évoquée," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/4908 edited by Pinson, Christian.
• Irfan Amir & Farrah Arif, 2007. "The State of Marketing in Leading MNC’s and their Local Competitors in Pakistan : Findings of a Baseline Survey," Microeconomics Working Papers 22244, East Asian Bureau of Economic Research.
• Czellar, Sandor & Kocher, Bruno, 2007. "To be or not to be consistent in brand logo changes?," HEC Research Papers Series 875, HEC Paris.
• Czellar, Sandor & Luna, David, 2007. "The Effect of Expertise on the Relation between Implicit and Explicit Attitude Measures:An formation Availability/Accessibility Perspective," HEC Research Papers Series 877, HEC Paris.
• Laurent, Gilles, 2007. "Decision making and brand choice by older consumers," HEC Research Papers Series 880, HEC Paris.
• Wesley Hartmann & V. Viard, 2008. "Do frequency reward programs create switching costs? A dynamic structural analysis of demand in a reward program," Quantitative Marketing and Economics (QME), Springer, vol. 6(2), pages 109-137, June.
  • Hartmann, Wesley R. & Viard, V. Brian, 2007. "Do Frequency Reward Programs Create Switching Costs? A Dynamic Structural Analysis of Demand in a Reward Program," Research Papers 1941r, Stanford University, Graduate School of Business.
• Hopkins, Ed, 2007. "Adaptive learning models of consumer behavior," Journal of Economic Behavior & Organization, Elsevier, vol. 64(3-4), pages 348-368.
  • Ed Hopkins, 2002. "Adaptive Learning Models of Consumer Behaviour," Edinburgh School of Economics Discussion Paper Series 80, Edinburgh School of Economics, University of Edinburgh.
  • Ed Hopkins, 2006. "Adaptive Learning Models of Consumer Behaviour," Levine's Bibliography 122247000000000658, UCLA Department of Economics.
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  • Ed Hopkins, 2004. "Adaptive Learning Models of Consumer Behaviour," Edinburgh School of Economics Discussion Paper Series 121, Edinburgh School of Economics, University of Edinburgh, revised Nov 2004.
• Rajagopal, 2007. "New Product Introduction and Seasonality Effect in Food Products Retailing," Marketing Working Papers 2007-01-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
• Rajagopal & Rajagopal, Amritanshu, 2007. "Brand Metrics: A Tool to Measure Performance," Marketing Working Papers 2007-02-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
• Rajagopal, 2007. "Dynamics of Buyer-Supplier Co-dependency for Optimizing Functional Efficiency," Marketing Working Papers 2007-03-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
• Rajagopal, 2007. "Administration of Sales Force Tasks under Field Conditions," Marketing Working Papers 2007-04-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
• Rajagopal, 2007. "Optimizing Franchisee Sales and Business Performance in Retail Food Sector," Marketing Working Papers 2007-06-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
• Rajagopal & Ananya Rajagopal, 2007. "Emerging Perspectives on Self Service Technologies in Retail Banking," Marketing Working Papers 2007-07-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
• Rajagopal, 2007. "Arousal and Merriment as Decision Drivers among Young Consumers," Marketing Working Papers 2007-08-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
• Rajagopal, 2007. "Outsourcing Salespeople in Building Arousal towards Retail Buying," Marketing Working Papers 2007-09-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
• Gul Bayraktaroglu & Burcu Ilter, 2007. "Sosyal Pazarlama: Engeller ve Oneriler," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 7(1), pages 117-132.
• Basak Karakas & Bulent Bircan & Osman Gok, 2007. "Hizmet Sektorunde Iliski Pazarlamasi: Butik Oteller ve 5 Yildizli Oteller Uzerine Karsilastirmali Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 7(1), pages 3-18.
• Engin Deniz Eris, 2007. "Uluslararasi Pazarlarda Turk Marinalarinin Cekiciligi ve Pazarlama Stratejileri," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 7(1), pages 37-55.
• Ali Gulcubuk, 2007. "Tuketicilere Yonelik Satis Gelistirmenin Artan Onemi, Uygulanabilirligi ve Izlenecek Stratejilerin Isletmeler Acisindan Degerlendirilmesi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 7(1), pages 57-77.
• Fusun Gokalp, 2007. "Gida Urunleri Satin Alma Davranisinda Ambalajin Rolu," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 7(1), pages 79-97.
• Varela González, José Antonio & Bande Vilela, Belén & Río Araújo, Mª Luisa del & Fernández Ferrín, Pilar, 2007. "Las barreras a la integración interfuncional y su relación con el rendimiento de los nuevos productos en las empresas innovadoras españolas," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Serrano Bedia, Ana Mª & López Fernández, Concepción & García Piqueres, Gema, 2007. "Gestión de la calidad en servicios: una revisión desde la perspectiva del management," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Colmenares, Oscar A. & Saavedra, José L., 2007. "Aproximación teórica de la lealtad de marca: enfoques y valoraciones," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Chen, Haipeng (Allan) & Levy, Daniel & Ray, Sourav & Bergen, Mark, 2008. "Asymmetric price adjustment in the small," Journal of Monetary Economics, Elsevier, vol. 55(4), pages 728-737, May.
  • Levy, Daniel & Chen, Haipeng (Allan) & Ray, Sourav & Bergen, Mark, 2006. "Asymmetric Price Adjustment in the Small," MPRA Paper 1097, University Library of Munich, Germany.
  • Daniel Levy & Sourav Ray & Haipeng (Allan) Chen & Mark Bergen, 2007. "Asymmetric Price Adjustment in the Small," Emory Economics 0703, Department of Economics, Emory University (Atlanta).
  • Levy, Daniel C. & Chen, Haipeng (Allan) & Ray, Sourav & Bergen, Mark, 2007. "Asymmetric Price Adjustment in the Small," Kiel Working Papers 1356, Kiel Institute for the World Economy (IfW).
• Eliashberg, J. & Hegie, Q. & Ho, J. & Huisman, D. & Miller, S.J. & Swami, S. & Weinberg, C.B. & Wierenga, B., 2007. "Demand-Driven Scheduling of Movies in a Multiplex," ERIM Report Series Research in Management ERS-2007-033-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
  • Eliashberg, J. & Hegie, Q. & Ho, J. & Huisman, D. & Miller, S.J. & Swami, S. & Weinberg, C.B. & Wierenga, B., 2007. "Demand-driven scheduling of movies in a multiplex," Econometric Institute Research Papers EI 2007-17, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
• Eliashberg, J. & Hegie, Q. & Ho, J. & Huisman, D. & Miller, S.J. & Swami, S. & Weinberg, C.B. & Wierenga, B., 2007. "Demand-driven scheduling of movies in a multiplex," Econometric Institute Research Papers EI 2007-17, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
  • Eliashberg, J. & Hegie, Q. & Ho, J. & Huisman, D. & Miller, S.J. & Swami, S. & Weinberg, C.B. & Wierenga, B., 2007. "Demand-Driven Scheduling of Movies in a Multiplex," ERIM Report Series Research in Management ERS-2007-033-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Janssen, D. & van Heck, H.W.G.M., 2007. "How Will Online Affiliate Marketing Networks Impact Search Engine Rankings?," ERIM Report Series Research in Management ERS-2007-042-LIS, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• van Rosmalen, J.M. & van Herk, H. & Groenen, P.J.F., 2007. "Identifying Unknown Response Styles: A Latent-Class Bilinear Multinomial Logit Model," ERIM Report Series Research in Management ERS-2007-045-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Venkataraman, S. & Stremersch, S., 2007. "The Debate on Influencing Doctors’ Decisions: Are Drug Characteristics the Missing Link?," ERIM Report Series Research in Management ERS-2007-056-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Jörn H. Block & Philipp Köllinger, 2007. "Peer Influence in Network Markets: An Empirical Investigation," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 59(4), pages 364-386, October.
  • Block, J.H. & Koellinger, Ph.D., 2007. "Peer Influence in Network Markets: An Empirical Investigation," ERIM Report Series Research in Management ERS-2007-063-ORG, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Franses, Ph.H.B.F. & Legerstee, R., 2007. "A Manager's Perspective on Combining Expert and Model-based Forecasts," ERIM Report Series Research in Management ERS-2007-083-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Deleersnyder, B. & Dekimpe, M.G. & Steenkamp, J-B.E.M. & Leeflang, P.S.H., 2007. "The Role of National Culture in Advertising’s Sensitivity to Business Cycles: An Investigation Across All Continents," ERIM Report Series Research in Management ERS-2007-095-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Pau, L-F. & Motiwalla, J., 2007. "India: a Case of Fragile Wireless Service and Technology Adoption?," ERIM Report Series Research in Management ERS-2007-011-LIS, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Pattikawa, L.H., 2007. "Longitudinal Study on the Performance of U.S. Pharmaceutical Firms: The Increasing Role of Marketing," ERIM Report Series Research in Management ERS-2007-020-STR, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Prins, R. & Verhoef, P.C., 2007. "Marketing Communication Drivers of Adoption Timing of a New E-Service among Existing Customers," ERIM Report Series Research in Management ERS-2007-018-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Stremersch, S. & Tellis, G.J. & Franses, Ph.H.B.F. & Binken, J.L.G., 2007. "Indirect Network Effects in New Product Growth," ERIM Report Series Research in Management ERS-2007-019-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Efstathiades A. & Boustras G. & Bratskas R. & Michaelides A., 2007. "Factors Affecting the Innovation Process in the Cypriot Food and Beverage Industry," European Research Studies Journal, European Research Studies Journal, vol. 0(1-2), pages 23-42.
• Reinoud Joosten, 2007. "Strategic Advertisement with Externalities: A New Dynamic Approach," Papers on Economics and Evolution 2007-02, Philipps University Marburg, Department of Geography.
• A. V. Muthukrishnan & Luc Wathieu, 2007. "Ambiguity aversion and the power of established brands," ESMT Research Working Papers ESMT-07-005, ESMT European School of Management and Technology.
• Matthias Huehn, 2007. "Perfect and Dynamic Segmentation via the Internet," Working Papers 2, The German University in Cairo, Faculty of Management Technology.
• Nadja Silberhorn & Yasemin Boztug & Lutz Hildebrandt, 2006. "Estimation with the Nested Logit Model: Specifications and Software Particularities," SFB 649 Discussion Papers SFB649DP2006-017, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
  • Nadja Silberhorn & Yasemin Boztug & Lutz Hildebrandt, 2007. "Estimation with the Nested Logit Model: Specifications and Software Particularities," SFB 649 Discussion Papers SFB649DP2007-046, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
• Jörn Hendrich Block & Andreas Thams, 2007. "Long-Term Orientation In Family And Non-Family Firms: A Bayesian Analysis," SFB 649 Discussion Papers SFB649DP2007-059, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
• Dirk Temme & Marcel Paulssen & Till Dannewald, 2007. "Integrating latent variables in discrete choice models – How higher-order values and attitudes determine consumer choice," SFB 649 Discussion Papers SFB649DP2007-065, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
• Rajagopal, 2007. "Influence of brand name in variety seeking behaviour of consumers: an empirical analysis," International Journal of Management Practice, Inderscience Enterprises Ltd, vol. 2(4), pages 306-323.
  • Rajagopal, 2005. "Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Analysis," Microeconomics 0510002, University Library of Munich, Germany.
• Sonja Radas & Mario Teisl, 2007. "An Open Mind Wants More: Opinion Strength and the Desire for Genetically Modified Food Labeling Policy," Working Papers 0702, The Institute of Economics, Zagreb.
• Gülnil AYDIN, 2007. "Self servis uygulamalarda teknolojinin algılanan özelliklerinin müşteri memnuniyeti üzerine etkisi," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 22(250), pages 115-126.
• Ahmet BARDAKÇI & Hakan SARITAŞ & Hakan AYGÖREN, 2007. "Perakendeci markaların önlenemez yükselişi ve tekstil sektörü için alternatif çıkış önerileri," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 22(251), pages 133-144.
• Nuray GİRGİNER & Zeynep ÇAVDAR, 2007. "En uygun fiyatlandırma stratejisinin grup karar vermeli analitik hiyerarşi süreci ile değerlendirilmesi: Türkiye Otomotiv Sektörü için bir uygulama," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 22(257), pages 101-127.
• Okan Veli Safakli, 2007. "Testing Servqual Dimensions on the Commercial Bank Sector of Northern Cyprus," Financial Theory and Practice, Institute of Public Finance, vol. 31(2), pages 185-201.
• Ishida, Masami, 2007. "Evaluating the Effectiveness of GMS Economic Corridors: Why is There More Focus on the Bangkok-Hanoi Road than the East-West Corridor?," IDE Discussion Papers 123, Institute of Developing Economies, Japan External Trade Organization(JETRO).
• Samih Azar, 2007. "The Risk of Underestimating Product Demand," Atlantic Economic Journal, Springer;International Atlantic Economic Society, vol. 35(4), pages 505-506, December.
• Nolan Miller & Amit Pazgal, 2007. "Advertising budgets in competitive environments," Quantitative Marketing and Economics (QME), Springer, vol. 5(2), pages 131-161, June.
• Jeffrey Shulman & Anne Coughlan, 2007. "Used goods, not used bads: Profitable secondary market sales for a durable goods channel," Quantitative Marketing and Economics (QME), Springer, vol. 5(2), pages 191-210, June.
• Julian Villanueva & Pradeep Bhardwaj & Sridhar Balasubramanian & Yuxin Chen, 2007. "Customer relationship management in competitive environments: The positive implications of a short-term focus," Quantitative Marketing and Economics (QME), Springer, vol. 5(2), pages 99-129, June.
• Bharat Anand & Ron Shachar, 2007. "(Noisy) communication," Quantitative Marketing and Economics (QME), Springer, vol. 5(3), pages 211-237, September.
• Harikesh Nair, 2007. "Intertemporal price discrimination with forward-looking consumers: Application to the US market for console video-games," Quantitative Marketing and Economics (QME), Springer, vol. 5(3), pages 239-292, September.
  • Nair, Harikesh S., 2006. "Intertemporal Price Discrimination with Forward-Looking Consumers: Application to the US Market for Console Video-Games," Research Papers 1947, Stanford University, Graduate School of Business.
• Roger Betancourt & Monica Cortiñas & Margarita Elorz & Jose Mugica, 2007. "The demand for and the supply of distribution services: A basis for the analysis of customer satisfaction in retailing," Quantitative Marketing and Economics (QME), Springer, vol. 5(3), pages 293-312, September.
• Garrett Sonnier & Andrew Ainslie & Thomas Otter, 2007. "Heterogeneity distributions of willingness-to-pay in choice models," Quantitative Marketing and Economics (QME), Springer, vol. 5(3), pages 313-331, September.
• Eric Anderson & Nanda Kumar, 2007. "Price competition with repeat, loyal buyers," Quantitative Marketing and Economics (QME), Springer, vol. 5(4), pages 333-359, December.
• Peter Boatwright & Suman Basuroy & Wagner Kamakura, 2007. "Reviewing the reviewers: The impact of individual film critics on box office performance," Quantitative Marketing and Economics (QME), Springer, vol. 5(4), pages 401-425, December.
• Duncan Fong & Wayne DeSarbo, 2007. "A Bayesian methodology for simultaneously detecting and estimating regime change points and variable selection in multiple regression models for marketing research," Quantitative Marketing and Economics (QME), Springer, vol. 5(4), pages 427-453, December.
• Ricard Gil & Wesley Hartmann, 2007. "The Role and Determinants of Concession Sales in Movie Theaters: Evidence from the Spanish Exhibition Industry," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 30(4), pages 325-347, June.
• Daniel Levy & Haipeng (Allan) Chen & Sourav Ray & Mark Bergen, 2007. "Asymmetric Price Adjustment in the Small," Kiel Working Papers 1356, Kiel Institute for the World Economy.
• Benedek, Gábor, 2007. ""Dupla vagy semmi". Duplikációbecslés szimulációs módszerekkel [Double or nothing" - Estimation of the number of duplications using simulation methods]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(4), pages 376-383.
• Andreas Horsch & Stefan Sturm, 2007. "Disintermediation durch Mikroanleihen," Credit and Capital Markets, Credit and Capital Markets, vol. 40(2), pages 265-315.
• Sarstedt, Marko & Salcher, André, 2007. "Modellselektion in Finite Mixture PLS-Modellen," Discussion Papers in Business Administration 1394, University of Munich, Munich School of Management.
• Franka Piskar, 2007. "The Impact of the Quality Management System ISO 9000 on Customer Satisfaction of Slovenian Companies," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 5(1), pages 45-61.
• Irena Vida, 2007. "Determinants of Consumer Willingness to Purchase Non-Deceptive Counterfeit Products and the European Union," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 5(3), pages 253-270.
• Erdogan Haktan Ekiz & Huseyin Arasli, 2007. "Measuring the Impacts of Organizational Responses: Case of Northern Cyprus Hotels," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 5(3), pages 271-287.
• Barbara Cater, 2007. "Trust and Commitment in Professional Service Marketing Relationships in Business-to-Business Markets," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 5(4), pages 371-390.
• Gerd Muehlheusser, 2007. "Regulating Damage Clauses in (Labor) Contracts," Journal of Institutional and Theoretical Economics (JITE), Mohr Siebeck, Tübingen, vol. 163(4), pages 531-551, December.
• Matteo FINI & Patrizio GREGORI, 2007. "Strategie di marketing e metodi quantitativi di valutazione economica del marchio," Departmental Working Papers 2007-038, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
• Matteo FINI & Patrizio GREGORI, 2007. "Metodi quantitativi di valutazione e monitoraggio dei rapporti con la clientela. Strategie di marketing e modelli di customer equity," Departmental Working Papers 2007-039, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
• Matteo FINI & Patrizio GREGORI, 2007. "Metodi quantitativi di rilevazione dell?impatto della comunicazione nelle strategie di marketing," Departmental Working Papers 2007-040, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
• Matteo FINI & Patrizio GREGORI, 2007. "Strategie di marketing e metodi quantitativi di valutazione economica del marchio," Departmental Working Papers 2007-38, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
• Matteo FINI & Patrizio GREGORI, 2007. "Metodi quantitativi di valutazione e monitoraggio dei rapporti con la clientela. Strategie di marketing e modelli di customer equity," Departmental Working Papers 2007-39, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
• Matteo FINI & Patrizio GREGORI, 2007. "Metodi quantitativi di rilevazione dell’impatto della comunicazione nelle strategie di marketing," Departmental Working Papers 2007-40, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
• Daniel Fleder & Kartik Hosanagar, 2007. "Blockbuster Culture's Next Rise or Fall: The Impact of Recommender Systems on Sales Diversity," Working Papers 07-10, NET Institute, revised Sep 2007.
• Byung‐Cheol Kim & Jay Pil Choi, 2010. "Customer Information Sharing: Strategic Incentives and New Implications," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 19(2), pages 403-433, June.
  • Byung-Cheol Kim & Jay Pil Choi, 2007. "Customer Infomation Sharing: Strategic Incentives and New Implications," Working Papers 07-27, NET Institute, revised Sep 2007.
• Anindya Ghose & Sha Yang, 2007. "An Empirical Analysis of Search Engine Advertising: Sponsored Search and Cross-Selling in Electronic Markets," Working Papers 07-35, NET Institute, revised Sep 2007.
• Nikolay Archak & Anindya Ghose & Panagiotis G. Ipeirotis, 2007. "Deriving the Pricing Power of Product Features by Mining Consumer Reviews," Working Papers 07-36, NET Institute.
• Vandana Ramachandran & Siva Viswanathan & Sanjay Gosain, 2007. "The Impact of Online Information on the Purchase of Certified Used Cars," Working Papers 07-37, NET Institute.
• Anja Lambrecht & Katja Seim & Catherine Tucker, 2007. "Stuck in the Adoption Funnel: The Effect of Delays in the Adoption Process on Ultimate Adoption," Working Papers 07-40, NET Institute, revised Oct 2007.
• Andres Hervas-Drane, 2007. "Word of Mouth and Taste Matching: A Theory of the Long Tail," Working Papers 07-41, NET Institute, revised Jan 2009.
• Gil Lafuente, Anna M. & Ortigosa, Mauricio & Merigó, José M., 2007. "Teoría de la incertidumbre aplicada al valor del cliente en situaciones contractuales con intervalos de confianza = The Uncertainty Theory assignment in the Customer Lifetime Valuation (CLV) for contr," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 4(1), pages 75-97, December.
• Canback, Staffan & D'Agnese, Frank, 2007. "Where in the world is the market? : The income distribution approach to understanding consumer demand in emerging countries," MPRA Paper 13854, University Library of Munich, Germany.
• Grigorescu, Adriana, 2007. "The marketing importance of European funded project," MPRA Paper 25093, University Library of Munich, Germany.
• Leitão, João & Silva, Maria José, 2007. "CSR and Social Marketing: What is the desired role for Universities in fostering Public Policies?," MPRA Paper 2954, University Library of Munich, Germany.
• Levy, Daniel, 2007. "Discussion of "Lumpy Price Adjustments: A Microeconometric Analysis" by Dhyne, et al. (2007)," MPRA Paper 3047, University Library of Munich, Germany.
• Wach, Krzysztof, 2007. "Chłonność rynku lokalnego a rozwój małych i średnich przedsiębiorstw w świetle badań empirycznych [Local Market Readiness and Small and Medium-Sized Enterprises' Development. An Empirical Investiga," MPRA Paper 31596, University Library of Munich, Germany.
• Moisescu, Ovidiu Ioan, 2007. "A conceptual analysis of brand evaluation," MPRA Paper 32017, University Library of Munich, Germany, revised 2007.
• Dura, Codruta & Driga, Imola, 2007. "Coordonatele auditului in marketingul financiar-bancar - situatia din Romania," MPRA Paper 3221, University Library of Munich, Germany.
• Levy, Daniel, 2007. "Discussion of "Inflation and Relative Price Asymmetry" by Ratfai, A," MPRA Paper 3236, University Library of Munich, Germany.
• Leitão, João, 2007. "The Taylor Effect on the Performances of the Red Devils’ Football Brand," MPRA Paper 3244, University Library of Munich, Germany.
• Azar, Ofer H., 2008. "The effect of relative thinking on firm strategy and market outcomes: A location differentiation model with endogenous transportation costs," Journal of Economic Psychology, Elsevier, vol. 29(5), pages 684-697, November.
  • Azar, Ofer H., 2007. "The effect of relative thinking on firm strategy and market outcomes: A location differentiation model with endogenous transportation costs," MPRA Paper 4455, University Library of Munich, Germany.
• Andrew Ching & Tülin Erdem & Michael Keane, 2009. "The price consideration model of brand choice," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 24(3), pages 393-420, April.
  • Ching, Andrew & Erdem, Tulin & Keane, Michael, 2007. "The Price Consideration Model of Brand Choice," MPRA Paper 4686, University Library of Munich, Germany.
• Ching, Andrew & Ishihara, Masakazu, 2007. "The Effects of Detailing on Prescribing Decisions under Two-Sided Learning," MPRA Paper 4935, University Library of Munich, Germany.
• Raposo, Mário & Alves, Helena, 2007. "A model of university choice: an exploratory approach," MPRA Paper 5523, University Library of Munich, Germany.
• Hartogh, Matthew, 2007. "The real thing: a profile of the coca cola company," MPRA Paper 5616, University Library of Munich, Germany.

2006

• Erjen van Nierop & Dennis Fok & Philip Hans Franses, 2008. "Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact on Optimizing Shelf Arrangements," Marketing Science, INFORMS, vol. 27(6), pages 1065-1082, 11-12.
  • van Nierop, J.E.M. & Fok, D. & Franses, Ph.H.B.F., 2006. "Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact On Optimizing Shelf Arrangements," ERIM Report Series Research in Management ERS-2006-013-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• van Diepen, M. & Donkers, A.C.D. & Franses, Ph.H.B.F., 2006. "Irritation Due to Direct Mailings from Charities," ERIM Report Series Research in Management ERS-2006-029-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• van Bruggen, G.H. & Spann, M. & Lilien, G.L. & Skiera, B., 2006. "Institutional Forecasting: The Performance of Thin Virtual Stock Markets," ERIM Report Series Research in Management ERS-2006-028-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Pattikawa, L.H., 2006. "Modeling Brand Extension as a Real Option: How Expectation, Competition and Financial Constraints Drive the Timing of Extensions," ERIM Report Series Research in Management ERS-2006-030-STR, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Franses, Ph.H.B.F. & Hernández-Mireles, C., 2006. "When Should Nintendo Launch its Wii? Insights From a Bivariate Successive Generation Model," ERIM Report Series Research in Management ERS-2006-032-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Kayande, U. & de Bruyn, A. & Lilien, G.L. & Rangaswamy, A. & van Bruggen, G.H., 2006. "How Feedback Can Improve Managerial Evaluations of Model-based Marketing Decision Support Systems," ERIM Report Series Research in Management ERS-2006-039-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Puntoni, S. & Schroeder, J.E. & Ritson, M., 2006. "Polysemy in Advertising," ERIM Report Series Research in Management ERS-2006-043-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Verbeke, W.J.M.I. & Wuyts, S.H.K., 2006. "Moving in Social Circles – Social Circle Membership and Performance Implications," ERIM Report Series Research in Management ERS-2006-041-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Hamilton, R.W. & Puntoni, S. & Tavassoli, N.T., 2006. "Categorization by Groups," ERIM Report Series Research in Management ERS-2006-044-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• van Diepen, M. & Donkers, A.C.D. & Franses, Ph.H.B.F., 2006. "Dynamic and Competitive Effects of Direct Mailings," ERIM Report Series Research in Management ERS-2006-050-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Marnik G. Dekimpe & Philip Hans Franses & Dominique M. Hanssens & Prasad A. Naik, 2008. "Time-Series Models in Marketing," International Series in Operations Research & Management Science, in: Berend Wierenga (ed.), Handbook of Marketing Decision Models, chapter 0, pages 373-398, Springer.
  • Dekimpe, M.G. & Franses, Ph.H.B.F. & Hanssens, D.M. & Naik, P., 2006. "Time-Series Models in Marketing," ERIM Report Series Research in Management ERS-2006-049-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Groenen, P.J.F. & van der Lans, A., 2006. "Multidimensional Scaling with Regional Restrictions for Facet Theory: An Application to Levi's Political Protest Data," ERIM Report Series Research in Management ERS-2006-057-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• S. Stremersch & I. Verniers & C. Verhoef, 2006. "The Quest for Citations: Drivers of Article Impact," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 06/422, Ghent University, Faculty of Economics and Business Administration.
  • Stremersch, S. & Verniers, I.W.J. & Verhoef, P.C., 2006. "The Quest for Citations: Drivers of Article Impact," ERIM Report Series Research in Management ERS-2006-061-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Puntoni, S., 2006. "“Emotional” versus “Emotioneel”: Advertising Language and Emotional Appraisal," ERIM Report Series Research in Management ERS-2006-066-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Leenheer, J. & van Heerde, H.J. & Bijmolt, T.H.A. & Smidts, A., 2006. "Do Loyalty Programs Really Enhance Behavioral Loyalty? An Empirical Analysis Accounting for Self-Selecting Members," ERIM Report Series Research in Management ERS-2006-076-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Ma José Álvarez Gil & Nora Lado & Pascual Berrone & F. Javier Husillos, 2006. "Environmental Practices and Relational Marketing in the Spanish Automotive Sector: Success Determinants for the Reverse Logistics Programs," Economics Working Papers ECO2006/11, European University Institute.
• Nora Lado & Anna Torres & Oscar Licandro, 2006. "Changes in the Importance of Bank Attributes Provoked by a Financial Crisis: A Dynamic Analysis of the Uruguayan Case," Economics Working Papers ECO2006/4, European University Institute.
• Dean Karlan & John A. List, 2007. "Does Price Matter in Charitable Giving? Evidence from a Large-Scale Natural Field Experiment," American Economic Review, American Economic Association, vol. 97(5), pages 1774-1793, December.
  • Karlan, Dean & List, John, 2006. "Does Price Matter in Charitable Giving? Evidence from a Large-Scale Natural Field Experiment," Working Papers 13, Yale University, Department of Economics.
  • Dean Karlan & John List, 2006. "Does price matter in charitable giving? Evidence from a large-scale natural field experiment," Natural Field Experiments 00279, The Field Experiments Website.
  • Dean Karlan & John A. List, 2006. "Does Price Matter in Charitable Giving? Evidence From a Large-Scale Natural Field Experiment," NBER Working Papers 12338, National Bureau of Economic Research, Inc.
  • Dean Karlan & John A. List, 2006. "Does Price Matter in Charitable Giving? Evidence from a Large-Scale Natural Field Experiment," Working Papers 1, The Field Experiments Website.
• Dean Karlan & John A. List, 2007. "Does Price Matter in Charitable Giving? Evidence from a Large-Scale Natural Field Experiment," American Economic Review, American Economic Association, vol. 97(5), pages 1774-1793, December.
  • Dean Karlan & John A. List, 2006. "Does Price Matter in Charitable Giving? Evidence From a Large-Scale Natural Field Experiment," NBER Working Papers 12338, National Bureau of Economic Research, Inc.
  • Dean Karlan & John A. List, 2006. "Does Price Matter in Charitable Giving? Evidence from a Large-Scale Natural Field Experiment," Working Papers 1, The Field Experiments Website.
  • Karlan, Dean & List, John, 2006. "Does Price Matter in Charitable Giving? Evidence from a Large-Scale Natural Field Experiment," Working Papers 13, Yale University, Department of Economics.
  • Dean Karlan & John List, 2006. "Does price matter in charitable giving? Evidence from a large-scale natural field experiment," Natural Field Experiments 00279, The Field Experiments Website.
• Ching, Andrew T. & Hayashi, Fumiko, 2010. "Payment card rewards programs and consumer payment choice," Journal of Banking & Finance, Elsevier, vol. 34(8), pages 1773-1787, August.
  • Andrew Ching & Fumiko Hayashi, 2006. "Payment card rewards programs and consumer payment choice," Payments System Research Working Paper PSR WP 06-02, Federal Reserve Bank of Kansas City.
  • Ching, Andrew & Hayashi, Fumiko, 2008. "Payment Card Rewards Programs and Consumer Payment Choice," MPRA Paper 8458, University Library of Munich, Germany.
• Georg Muller & Mark Bergen & Shantanu Dutta & Daniel Levy, 2006. "Private label price rigidity during holiday periods," Applied Economics Letters, Taylor & Francis Journals, vol. 13(1), pages 57-62.
  • Müller, Georg & Bergen, Mark & Dutta, Shantanu & Levy, Daniel, 2006. "Private Label Price Rigidity during Holiday Periods," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 13(1), pages 57-62.
  • Georg Müller & Mark Bergen & Shantanu Dutta & Daniel Levy, 2005. "Private Label Price Rigidity during Holiday Periods," Macroeconomics 0503006, University Library of Munich, Germany.
  • Georg Müller & Mark Bergen & Shantanu Dutta & Daniel Levy, 2006. "Private label price rigidity during holiday periods," Post-Print hal-02386962, HAL.
  • Georg Müller & Mark Bergen & Shantanu Dutta & Daniel Levy, 2005. "Private Label Price Rigidity during Holiday Periods," Working Papers 2005-01, Bar-Ilan University, Department of Economics.
• Ray, Sourav & Chen, Haipeng (Allan) & Bergen, Mark & Levy, Daniel, 2006. "Asymmetric Wholesale Pricing: Theory and Evidence," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 25(2), pages 109-201.
  • Sourav Ray & Haipeng (Allan) Chen & Mark E. Bergen & Daniel Levy, 2006. "Asymmetric Wholesale Pricing: Theory and Evidence," Marketing Science, INFORMS, vol. 25(2), pages 131-154, 03-04.
  • Sourav Ray & Haipeng (Allan) Chen & Mark Bergen & Daniel Levy, 2005. "Asymmetric Wholesale Pricing: Theory and Evidence," Working Papers 2005-02, Bar-Ilan University, Department of Economics.
  • Sourav Ray & Haipeng Allan Chen & Mark Bergen & Daniel Levy, 2006. "Asymmetric Wholesale Pricing: Theory and Evidence," Post-Print hal-02387421, HAL.
  • Sourav Ray & Haipeng Chen & Mark Bergen & Daniel Levy, 2005. "Asymmetric Wholesale Pricing: Theory and Evidence," Macroeconomics 0503021, University Library of Munich, Germany.
• Yasemin Boztug & Thomas Reutterer, 2006. "A Combined Approach for Segment-Specific Analysis of Market Basket Data," SFB 649 Discussion Papers SFB649DP2006-006, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
• Nadja Silberhorn & Yasemin Boztug & Lutz Hildebrandt, 2006. "Estimation with the Nested Logit Model: Specifications and Software Particularities," SFB 649 Discussion Papers SFB649DP2006-017, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
  • Nadja Silberhorn & Yasemin Boztug & Lutz Hildebrandt, 2007. "Estimation with the Nested Logit Model: Specifications and Software Particularities," SFB 649 Discussion Papers SFB649DP2007-046, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
• Lutz Hildebrandt & Dirk Temme, 2006. "Probleme der Validierung mit Strukturgleichungsmodellen," SFB 649 Discussion Papers SFB649DP2006-082, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
• Dirk Temme & Lutz Hildebrandt, 2006. "Formative Measurement Models in Covariance Structure Analysis: Specification and Identification," SFB 649 Discussion Papers SFB649DP2006-083, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
• Dirk Temme & Henning Kreis & Lutz Hildebrandt, 2006. "PLS Path Modeling – A Software Review," SFB 649 Discussion Papers SFB649DP2006-084, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
• Ali Rıza Apil, 2006. "Foreign Product Perceptions and Country of Origin Analysis across Black Sea:Studies on Azerbaijan, Bulgaria, Georgia, Russia and Turkey," IBSU Scientific Journal, International Black Sea University, vol. 1(1), pages 22-38.
• Rajagopal, 2006. "Measuring customer value and market dynamics for new products of a firm: an analytical construct for gaining competitive advantage," Global Business and Economics Review, Inderscience Enterprises Ltd, vol. 8(3/4), pages 187-205.
  • Rajagopal, 2005. "Measuring Customer Value and Market Dynamics for New Products of a Firm:An Analytical Construct for Gaining Competitive Advantage," Econometrics 0502012, University Library of Munich, Germany.
• Ayşe Tansel ÇETİN & Gökhan ÖZER & Mevlüt KARAKAYA, 2006. "Pazarlama ve ürün tasarımı performansının finansal performans üzerindeki etkileri: İmalat sektöründe bir uygulama," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 21(242), pages 46-59.
• Mehmet BEYTUR & Serkan AYDIN, 2006. "Dış kaynaklardan yararlanma’nın bir modeli olarak bayilik sisteminde sözleşme ve kontrol değişkenlerinin güven ve bağlılığa olan etkileri ve bayilerin işbirliğini artırma arzusu," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 21(243), pages 17-30.
• Ray, Sourav & Chen, Haipeng (Allan) & Bergen, Mark & Levy, Daniel, 2006. "Asymmetric Wholesale Pricing: Theory and Evidence," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 25(2), pages 109-201.
  • Sourav Ray & Haipeng (Allan) Chen & Mark E. Bergen & Daniel Levy, 2006. "Asymmetric Wholesale Pricing: Theory and Evidence," Marketing Science, INFORMS, vol. 25(2), pages 131-154, 03-04.
  • Sourav Ray & Haipeng (Allan) Chen & Mark Bergen & Daniel Levy, 2005. "Asymmetric Wholesale Pricing: Theory and Evidence," Working Papers 2005-02, Bar-Ilan University, Department of Economics.
  • Sourav Ray & Haipeng Allan Chen & Mark Bergen & Daniel Levy, 2006. "Asymmetric Wholesale Pricing: Theory and Evidence," Post-Print hal-02387421, HAL.
  • Sourav Ray & Haipeng Chen & Mark Bergen & Daniel Levy, 2005. "Asymmetric Wholesale Pricing: Theory and Evidence," Macroeconomics 0503021, University Library of Munich, Germany.
• Ana B. Casado & Francisco J. Mas & Hans Kasper, 2006. "Explaining Satisfaction In Double Deviation Scenarios: The Effects Of Anger And Distributive Justice," Working Papers. Serie EC 2006-09, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie).
• Eric Johnson & Simon Gaechter & Andreas Herrmann, 2006. "Exploring the Nature of Loss Aversion," Discussion Papers 2006-02, The Centre for Decision Research and Experimental Economics, School of Economics, University of Nottingham.
  • Johnson, Eric J. & Gächter, Simon & Herrmann, Andreas, 2006. "Exploring the Nature of Loss Aversion," IZA Discussion Papers 2015, Institute of Labor Economics (IZA).
• Bas Donkers & Richard Paap & Jedid‐Jah Jonker & Philip Hans Franses, 2006. "Deriving target selection rules from endogenously selected samples," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 21(5), pages 549-562, July.
  • Richard Paap & Philip Hans Franses & Bas Donkers & Jedid-Jah Jonker, 2006. "Deriving target selection rules from endogenously selected samples," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 21(5), pages 549-562.
  • Donkers, A.C.D. & Jonker, J.-J. & Franses, Ph.H.B.F. & Paap, R., 2001. "Deriving Target Selection Rules from Endogenously Selected Samples," ERIM Report Series Research in Management ERS-2001-68-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Lorna Gifis & Paul Sommers, 2006. "Promotions and Attendance in Minor League Baseball," Atlantic Economic Journal, Springer;International Atlantic Economic Society, vol. 34(4), pages 513-514, December.
• Hsiu-Li Chen, 2006. "Consumer Risk Perception, Addictive Behavior, and the Purchasing Decision," International Advances in Economic Research, Springer;International Atlantic Economic Society, vol. 12(1), pages 143-143, February.
• Sarstedt, Marko, 2006. "Sample- and segment-size specific Model Selection in Mixture Regression Analysis," Discussion Papers in Business Administration 1252, University of Munich, Munich School of Management.
• Ramírez Hurtado, J.M. & Guerrero Casas, F.M. & Rondán Cataluña, F.J., 2006. "Utilización del Análisis Conjunto para el estudio de las preferencias de los franquiciadores sobre el perfil de franquiciado/Using Conjoint Analysis to research franchisors’ preferences on franchisee ," Estudios de Economia Aplicada, Estudios de Economia Aplicada, vol. 24, pages 979-1012, Diciembre.
• Vinko Logaj & Anita Trnavcevic, 2006. "Internal Marketing and Schools: The Slovenian Case Study," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 4(1), pages 79-96.
• Maja Konecnik & Mitja Ruzzier, 2006. "The Influence of Previous Visitation on Customer's Evaluation of a Tourism Destination," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 4(2), pages 145-165.
• Doris Gomezelj Omerzel, 2006. "Competitiveness of Slovenia as a Tourist Destination," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 4(2), pages 167-189.
• Paolo Giorgio GARELLA & Martin PEITZ, 2006. "Alliances between competitors and consumer information," Departmental Working Papers 2006-041, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
• Paolo G. Garella & Martin Peitz, 2007. "Alliances between Competitors and Consumer Information," Journal of the European Economic Association, MIT Press, vol. 5(4), pages 823-845, June.
  • Paolo Garella & Martin Peitz, "undated". "Alliances between competitors and consumer information," Working Papers 0613, University of Crete, Department of Economics, revised 01 2006.
  • Paolo Giorgio GARELLA & Martin PEITZ, 2006. "Alliances between competitors and consumer information," Departmental Working Papers 2006-41, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
• Dean Karlan & John A. List, 2007. "Does Price Matter in Charitable Giving? Evidence from a Large-Scale Natural Field Experiment," American Economic Review, American Economic Association, vol. 97(5), pages 1774-1793, December.
  • Dean Karlan & John List, 2006. "Does price matter in charitable giving? Evidence from a large-scale natural field experiment," Natural Field Experiments 00279, The Field Experiments Website.
  • Dean Karlan & John A. List, 2006. "Does Price Matter in Charitable Giving? Evidence From a Large-Scale Natural Field Experiment," NBER Working Papers 12338, National Bureau of Economic Research, Inc.
  • Dean Karlan & John A. List, 2006. "Does Price Matter in Charitable Giving? Evidence from a Large-Scale Natural Field Experiment," Working Papers 1, The Field Experiments Website.
  • Karlan, Dean & List, John, 2006. "Does Price Matter in Charitable Giving? Evidence from a Large-Scale Natural Field Experiment," Working Papers 13, Yale University, Department of Economics.
• Sendhil Mullainathan & Joshua Schwartzstein & Andrei Shleifer, 2008. "Coarse Thinking and Persuasion," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 123(2), pages 577-619.
  • Sendhil Mullainathan & Joshua Schwartzstein & Andrei Shleifer, 2006. "Coarse Thinking and Persuasion," NBER Working Papers 12720, National Bureau of Economic Research, Inc.
  • Shleifer, Andrei & Mullainathan, Sendhil & Schwartzstein, Joshua, 2008. "Coarse Thinking and Persuasion," Scholarly Articles 11022284, Harvard University Department of Economics.
• Johnson, Eric J. & Gächter, Simon & Herrmann, Andreas, 2006. "Exploring the Nature of Loss Aversion," IZA Discussion Papers 2015, Institute of Labor Economics (IZA).
  • Eric Johnson & Simon Gaechter & Andreas Herrmann, 2006. "Exploring the Nature of Loss Aversion," Discussion Papers 2006-02, The Centre for Decision Research and Experimental Economics, School of Economics, University of Nottingham.
• Ana Oliveira-Brochado & F. Vitorino Martins, 2006. "Examining the segment retention problem for the “Group Satellite” case," FEP Working Papers 220, Universidade do Porto, Faculdade de Economia do Porto.
• Filipe J. Sousa & Luís M. de Castro, 2006. "Of the significance of business relationships," FEP Working Papers 224, Universidade do Porto, Faculdade de Economia do Porto.
• Ringle, Christian M., 2006. "Segmentation for path models and unobserved heterogeneity: The finite mixture partial least squares approach," MPRA Paper 10734, University Library of Munich, Germany.
• Chen, Haipeng (Allan) & Levy, Daniel & Ray, Sourav & Bergen, Mark, 2008. "Asymmetric Price Adjustment in the Small," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 55(4), pages 728-737.
  • Chen, Haipeng (Allan) & Levy, Daniel & Ray, Sourav & Bergen, Mark, 2008. "Asymmetric price adjustment in the small," Journal of Monetary Economics, Elsevier, vol. 55(4), pages 728-737, May.
  • Levy, Daniel & Chen, Haipeng (Allan) & Ray, Sourav & Bergen, Mark, 2006. "Asymmetric Price Adjustment in the Small," MPRA Paper 1097, University Library of Munich, Germany.
  • Levy, Daniel C. & Chen, Haipeng (Allan) & Ray, Sourav & Bergen, Mark, 2007. "Asymmetric Price Adjustment in the Small," Kiel Working Papers 1356, Kiel Institute for the World Economy (IfW Kiel).
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• Grigorescu, Adriana, 2006. "Public and private affairs marketing in rural tourism development," MPRA Paper 25077, University Library of Munich, Germany.
• Grigorescu, Adriana & Bob, Constantin, 2006. "Marketing mix and TQM - compelmetary philosophies of companies sustainable development," MPRA Paper 25079, University Library of Munich, Germany.
• Grigorescu, Adriana, 2006. "Process of the European integration effects on the marketing activity," MPRA Paper 25102, University Library of Munich, Germany.
• Volpato, Giuseppe & Stocchetti, Andrea, 2006. "Product-line variety and innovation along product life-cycle in car market: are carmakers’ policies really effective?," MPRA Paper 29312, University Library of Munich, Germany.
• Moisescu, Ovidiu Ioan, 2006. "Aspects regarding rebranding strategies - A conceptual and practical approach," MPRA Paper 32016, University Library of Munich, Germany, revised 2006.
• Gonzalez, Jorge & Sismeiro, Catarina & Dutta, Shantanu & Stern, Philip, 2006. "Market Effects of Generic Entry: The Role of Physicians and of Non-Bioequivalent Competitors," MPRA Paper 3717, University Library of Munich, Germany, revised May 2007.
• Radu, Raluca Nicoleta, 2006. "Strategii de diferentiere pentru produsele de presa generaliste [Positioning strategies for mainstream newspapers]," MPRA Paper 40620, University Library of Munich, Germany.
• Soproni, Luminita, 2006. "Cross-border Identity in Building a Regional Brand: the Northern Transylvania Region," MPRA Paper 44963, University Library of Munich, Germany.
• Kaluzhsky, Mikhail, 2006. "Конкурентоспособность В Маркетинге [Competitiveness in marketing]," MPRA Paper 58190, University Library of Munich, Germany.
• Moisescu, Ovidiu I., 2006. "A Conceptual Analysis of Brand Loyalty As Core Dimension of Brand Equity," MPRA Paper 7504, University Library of Munich, Germany.
• Situngkir, Hokky, 2006. "Advertising in Duopoly Market," MPRA Paper 885, University Library of Munich, Germany.
• Nedobity, Wolfgang, 2006. "Econymic Information Design," MPRA Paper 9705, University Library of Munich, Germany.
• Eric Vernier & Pierre Ghewy, 2006. "La banalisation du luxe (Democratization of luxury) Abstract : La plupart des achats pratiqués sont effectués par des clients occasionnels, ce qui a conduit les entreprises à s’adapter par une nouvell," Working Papers 121, Laboratoire de Recherche sur l'Industrie et l'Innovation. ULCO / Research Unit on Industry and Innovation.
• Valerius M. Ciuca, 2006. "Comportement de l’individu questionne le cas du consommateur (Response behavior of the human subject the consumer case)," Working Papers 131, Laboratoire de Recherche sur l'Industrie et l'Innovation. ULCO / Research Unit on Industry and Innovation.
• Stremersch, S. & Verniers, I.W.J. & Verhoef, P.C., 2006. "The Quest for Citations: Drivers of Article Impact," ERIM Report Series Research in Management ERS-2006-061-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
  • S. Stremersch & I. Verniers & C. Verhoef, 2006. "The Quest for Citations: Drivers of Article Impact," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 06/422, Ghent University, Faculty of Economics and Business Administration.
• Klaus Peter Kaas & Heidrun Ruprecht, 2006. "Are the Vickrey Auction and the BDM Mechanism Really Incentive Compatible? - Empirical Results and Optimal Bidding Strategies in Cases of Uncertain Willingness-to-pay," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 58(1), pages 37-55, January.
• Andreas Strebinger & Horst Treiblmaier, 2006. "The Impact of Business to Consumer E-Commerce on Organizational Structure, Brand Architecture, IT Stucture, and their Interrelations," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 58(1), pages 81-113, January.
• Daniel Birke & G. M. Peter Swann, 2007. "Network effects and the choice of mobile phone operator," Springer Books, in: Uwe Cantner & Franco Malerba (ed.), Innovation, Industrial Dynamics and Structural Transformation, pages 109-128, Springer.
  • Daniel Birke & G. Swann, 2006. "Network effects and the choice of mobile phone operator," Journal of Evolutionary Economics, Springer, vol. 16(1), pages 65-84, April.
• Thorsten Posselt & Thomas Bürkle, 2006. "Franchising als Mischsystem: Die Bestimmung des optimalen Anteils der franchisenehmerbetriebenen Einheiten am Gesamtsystem," Schmalenbach Journal of Business Research, Springer, vol. 58(2), pages 150-168, March.
• Florian Wangenheim & Tomás Bayón & Andreas Herrmann, 2006. "Die Abgabe von Kundenempfehlungen — Determinanten und ökonometrische Modellierung," Schmalenbach Journal of Business Research, Springer, vol. 58(3), pages 304-336, May.
• Anja Lambrecht & Bernd Skiera, 2006. "Ursachen eines Flatrate-Bias — Systematisierung und Messung der Einflussfaktoren," Schmalenbach Journal of Business Research, Springer, vol. 58(5), pages 588-617, August.
• Helge Löbler, 2006. "Anpassung von Exportpreisen bei Wechselkursänderungen," Schmalenbach Journal of Business Research, Springer, vol. 58(5), pages 618-637, August.
• Alexander Haas, 2006. "Bestimmungsfaktoren des Beratungserfolges: Eine informationsökonomische Betrachtung und empirische Analyse im Handel," Schmalenbach Journal of Business Research, Springer, vol. 58(5), pages 638-664, August.
• Thomas Nitschke & Franziska Völckner, 2006. "Präferenzmessung bei unsicheren Produkteigenschaften: Risikoberücksichtigung bei Ergebnissen aus Conjoint-Analysen," Schmalenbach Journal of Business Research, Springer, vol. 58(6), pages 743-770, September.
• Hans H. Bauer & Ralf Mäder & Sandra-Nadine Wagner, 2006. "Übereinstimmung von Marken- und Konsumentenpersönlichkeit als Determinante des Kaufverhaltens — Eine Metaanalyse der Selbstkongruenzforschung," Schmalenbach Journal of Business Research, Springer, vol. 58(7), pages 838-863, November.
• Markus Voeth & Renate Weißbacher, 2006. "Nachfragerbündelungen als Marketinginstrument: Eine modellgestützte Analyse," Schmalenbach Journal of Business Research, Springer, vol. 58(7), pages 864-888, November.
• Müller, Georg & Bergen, Mark & Dutta, Shantanu & Levy, Daniel, 2006. "Private Label Price Rigidity during Holiday Periods," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 13(1), pages 57-62.
  • Georg Muller & Mark Bergen & Shantanu Dutta & Daniel Levy, 2006. "Private label price rigidity during holiday periods," Applied Economics Letters, Taylor & Francis Journals, vol. 13(1), pages 57-62.
  • Georg Müller & Mark Bergen & Shantanu Dutta & Daniel Levy, 2005. "Private Label Price Rigidity during Holiday Periods," Macroeconomics 0503006, University Library of Munich, Germany.
  • Georg Müller & Mark Bergen & Shantanu Dutta & Daniel Levy, 2006. "Private label price rigidity during holiday periods," Post-Print hal-02386962, HAL.
  • Georg Müller & Mark Bergen & Shantanu Dutta & Daniel Levy, 2005. "Private Label Price Rigidity during Holiday Periods," Working Papers 2005-01, Bar-Ilan University, Department of Economics.
• H.P. Boswijk & D. Fok & P.-H. Franses, 2006. "A New Multivariate Product Growth Model," Tinbergen Institute Discussion Papers 06-027/4, Tinbergen Institute.
• Couderc, J.P. & Couderc, M. (ed.), 2006. "Dynamiques des Entreprises Agroalimentaires (EAA) du Languedoc-Roussillon : évolutions 1998-2003. Programme de recherche PSDR 2001-2006 financé par l'Inra et la Région Languedoc-Roussillon," Research serial MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 200603, January-j.
• Dekhili, S. & D'Hauteville, F., 2006. "Place de l'origine dans la qualité et dimensions de l'image : perceptions des experts Français et Tunisiens, cas de l'huile d'olive," Working Papers MoISA 200602, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France.
• Harmsen - van Hout, M.J.W. & Herings, P.J.J. & Dellaert, B.G.C., 2006. "The structure of online consumer communication networks," Research Memorandum 028, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
  • Harmsen - van Hout, Marjolein J.W. & Herings, P. Jean-Jacques & Dellaert, Benedict G.C., 2010. "The Structure of Online Consumer Communication Networks," FCN Working Papers 3/2010, E.ON Energy Research Center, Future Energy Consumer Needs and Behavior (FCN).
• Antonio Ladrón de Guevara & Anna Torres & Josep A. Tribó, 2006. "Perceptual mapping of practical ethics along the value chain: A multiple correspondence analysis with industry and cultural indices as supplementary variables," Economics Working Papers 951, Department of Economics and Business, Universitat Pompeu Fabra.
• Jordi López-Sintas & Anna Torres & Konstantina Zerva, 2006. "Are Americans' musical preferences more omnivores today?," Economics Working Papers 963, Department of Economics and Business, Universitat Pompeu Fabra.
• Verhagen, Tibert & Meents, Selmar & Tan, Yao-Hua, 2006. "Perceived risk and trust associated with purchasing at Electronic Marketplaces," Serie Research Memoranda 0001, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
• Richard Paap & Philip Hans Franses & Bas Donkers & Jedid-Jah Jonker, 2006. "Deriving target selection rules from endogenously selected samples," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 21(5), pages 549-562.
  • Bas Donkers & Richard Paap & Jedid‐Jah Jonker & Philip Hans Franses, 2006. "Deriving target selection rules from endogenously selected samples," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 21(5), pages 549-562, July.
  • Donkers, A.C.D. & Jonker, J.-J. & Franses, Ph.H.B.F. & Paap, R., 2001. "Deriving Target Selection Rules from Endogenously Selected Samples," ERIM Report Series Research in Management ERS-2001-68-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Baum, Christopher F. & Caglayan, Mustafa & Ozkan, Neslihan & Talavera, Oleksandr, 2006. "The impact of macroeconomic uncertainty on non-financial firms' demand for liquidity," Review of Financial Economics, Elsevier, vol. 15(4), pages 289-304.
  • Christopher F. Baum & Mustafa Caglayan & Neslihan Ozkan & Oleksandr Talavera, 2006. "The impact of macroeconomic uncertainty on non‐financial firms' demand for liquidity," Review of Financial Economics, John Wiley & Sons, vol. 15(4), pages 289-304.
  • Christopher F. Baum & Mustafa Caglayan & Neslihan Ozkan & Oleksandr Talavera, 2002. "The Impact of Macroeconomic Uncertainty on Non-Financial Firms' Demand for Liquidity," Boston College Working Papers in Economics 552, Boston College Department of Economics, revised 15 Dec 2005.
  • Christopher F Baum, & Mustafa Caglayan & Neslihan Ozkan & Oleksandr Talavera, 2005. "The Impact of Macroeconomic Uncertainty onNon-Financial Firms’ Demandf or Liquidity," Working Papers 2005_26, Business School - Economics, University of Glasgow.
• Marcin Owczarczuk, 2006. "Segmentation model with respect to the difference in means," Working Papers 16, Department of Applied Econometrics, Warsaw School of Economics.
• Bo Edvardsson & Anders Gustafsson & Per Kristensson & Peter Magnusson & Jonas Matthing (ed.), 2006. "Involving Customers in New Service Development," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number p458.
• The Editors, 2006. "Introduction," World Scientific Book Chapters, in: Bo Edvardsson & Anders Gustafsson & Per Kristensson & Peter Magnusson & Jonas Matthing (ed.), Involving Customers In New Service Development, chapter 1, pages 1-13, World Scientific Publishing Co. Pte. Ltd..
• Ian Alam, 2006. "Process of Customer Interaction in New Service Development," World Scientific Book Chapters, in: Bo Edvardsson & Anders Gustafsson & Per Kristensson & Peter Magnusson & Jonas Matthing (ed.), Involving Customers In New Service Development, chapter 2, pages 15-31, World Scientific Publishing Co. Pte. Ltd..
• Bodil Sandén & Anders Gustafsson & Lars Witell, 2006. "The Role of the Customer in the Development Process," World Scientific Book Chapters, in: Bo Edvardsson & Anders Gustafsson & Per Kristensson & Peter Magnusson & Jonas Matthing (ed.), Involving Customers In New Service Development, chapter 3, pages 33-56, World Scientific Publishing Co. Pte. Ltd..
• Ulf Mannervik & Rafael Ramirez, 2006. "Customers as Co-Innovators: An Initial Exploration of Its Strategic Importance," World Scientific Book Chapters, in: Bo Edvardsson & Anders Gustafsson & Per Kristensson & Peter Magnusson & Jonas Matthing (ed.), Involving Customers In New Service Development, chapter 4, pages 57-75, World Scientific Publishing Co. Pte. Ltd..
• Evert Gummesson, 2006. "Customer-to-Customer Interaction in Service Development: A Many-to-Many Approach," World Scientific Book Chapters, in: Bo Edvardsson & Anders Gustafsson & Per Kristensson & Peter Magnusson & Jonas Matthing (ed.), Involving Customers In New Service Development, chapter 5, pages 77-97, World Scientific Publishing Co. Pte. Ltd..
• Bodil Sandén & Jonas Matthing & Bo Edvardsson, 2006. "New Service Development: Learning from and with Customers," World Scientific Book Chapters, in: Bo Edvardsson & Anders Gustafsson & Per Kristensson & Peter Magnusson & Jonas Matthing (ed.), Involving Customers In New Service Development, chapter 6, pages 99-126, World Scientific Publishing Co. Pte. Ltd..
• Per Kristensson, 2006. "Managing Ideas That Are Unthinkable in Advance: A Matter of How and Where You Ask," World Scientific Book Chapters, in: Bo Edvardsson & Anders Gustafsson & Per Kristensson & Peter Magnusson & Jonas Matthing (ed.), Involving Customers In New Service Development, chapter 7, pages 127-141, World Scientific Publishing Co. Pte. Ltd..
• Peter R. Magnusson, 2006. "Learning from Experiments Involving Users in Service Innovation," World Scientific Book Chapters, in: Bo Edvardsson & Anders Gustafsson & Per Kristensson & Peter Magnusson & Jonas Matthing (ed.), Involving Customers In New Service Development, chapter 8, pages 143-158, World Scientific Publishing Co. Pte. Ltd..
• Fredrik Dahlsten, 2006. "Customer Involvement — Lessons Learned: A Study of Three Customer Involvement Projects at Volvo Cars," World Scientific Book Chapters, in: Bo Edvardsson & Anders Gustafsson & Per Kristensson & Peter Magnusson & Jonas Matthing (ed.), Involving Customers In New Service Development, chapter 9, pages 159-185, World Scientific Publishing Co. Pte. Ltd..
• Per Echeverri, 2006. "Service Encounter Analysis Based on Customer Retrospection," World Scientific Book Chapters, in: Bo Edvardsson & Anders Gustafsson & Per Kristensson & Peter Magnusson & Jonas Matthing (ed.), Involving Customers In New Service Development, chapter 10, pages 187-208, World Scientific Publishing Co. Pte. Ltd..
• Hans Björkman, 2006. "How to Better Learn from Users," World Scientific Book Chapters, in: Bo Edvardsson & Anders Gustafsson & Per Kristensson & Peter Magnusson & Jonas Matthing (ed.), Involving Customers In New Service Development, chapter 11, pages 209-231, World Scientific Publishing Co. Pte. Ltd..
• Per Echeverri, 2006. "Video-Based Methodology: Capturing Real-Time Perceptions of Customer Processes," World Scientific Book Chapters, in: Bo Edvardsson & Anders Gustafsson & Per Kristensson & Peter Magnusson & Jonas Matthing (ed.), Involving Customers In New Service Development, chapter 12, pages 233-247, World Scientific Publishing Co. Pte. Ltd..
• Rainer Nägele, 2006. "Customer-Oriented Service Engineering As a Success Factor — Findings of Case Studies of Customer Integration in the Service Development Process," World Scientific Book Chapters, in: Bo Edvardsson & Anders Gustafsson & Per Kristensson & Peter Magnusson & Jonas Matthing (ed.), Involving Customers In New Service Development, chapter 13, pages 249-268, World Scientific Publishing Co. Pte. Ltd..
• Christiane Hipp & Cornelius Herstatt, 2006. "Service Innovation, User Involvement, and Intellectual Property Management," World Scientific Book Chapters, in: Bo Edvardsson & Anders Gustafsson & Per Kristensson & Peter Magnusson & Jonas Matthing (ed.), Involving Customers In New Service Development, chapter 14, pages 269-280, World Scientific Publishing Co. Pte. Ltd..
• Frank Hull & Bo Edvardsson & Chris Storey, 2006. "Customer and Supplier Involvement in New Service Development," World Scientific Book Chapters, in: Bo Edvardsson & Anders Gustafsson & Per Kristensson & Peter Magnusson & Jonas Matthing (ed.), Involving Customers In New Service Development, chapter 15, pages 281-312, World Scientific Publishing Co. Pte. Ltd..
• Georg Muller & Mark Bergen & Shantanu Dutta & Daniel Levy, 2006. "Private label price rigidity during holiday periods," Applied Economics Letters, Taylor & Francis Journals, vol. 13(1), pages 57-62.
  • Müller, Georg & Bergen, Mark & Dutta, Shantanu & Levy, Daniel, 2006. "Private Label Price Rigidity during Holiday Periods," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 13(1), pages 57-62.
  • Georg Müller & Mark Bergen & Shantanu Dutta & Daniel Levy, 2005. "Private Label Price Rigidity during Holiday Periods," Macroeconomics 0503006, University Library of Munich, Germany.
  • Georg Müller & Mark Bergen & Shantanu Dutta & Daniel Levy, 2006. "Private label price rigidity during holiday periods," Post-Print hal-02386962, HAL.
  • Georg Müller & Mark Bergen & Shantanu Dutta & Daniel Levy, 2005. "Private Label Price Rigidity during Holiday Periods," Working Papers 2005-01, Bar-Ilan University, Department of Economics.
• Sourav Ray & Haipeng (Allan) Chen & Mark E. Bergen & Daniel Levy, 2006. "Asymmetric Wholesale Pricing: Theory and Evidence," Marketing Science, INFORMS, vol. 25(2), pages 131-154, 03-04.
  • Ray, Sourav & Chen, Haipeng (Allan) & Bergen, Mark & Levy, Daniel, 2006. "Asymmetric Wholesale Pricing: Theory and Evidence," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 25(2), pages 109-201.
  • Sourav Ray & Haipeng (Allan) Chen & Mark Bergen & Daniel Levy, 2005. "Asymmetric Wholesale Pricing: Theory and Evidence," Working Papers 2005-02, Bar-Ilan University, Department of Economics.
  • Sourav Ray & Haipeng Allan Chen & Mark Bergen & Daniel Levy, 2006. "Asymmetric Wholesale Pricing: Theory and Evidence," Post-Print hal-02387421, HAL.
  • Sourav Ray & Haipeng Chen & Mark Bergen & Daniel Levy, 2005. "Asymmetric Wholesale Pricing: Theory and Evidence," Macroeconomics 0503021, University Library of Munich, Germany.
• Kritikos, Alexander S. & Kneiding, Christoph & Germelmann, Claas Christian, 2006. "Is there a Market for Microlending in Industrialized Countries?," Discussion Papers 251, European University Viadrina Frankfurt (Oder), Department of Business Administration and Economics.
• Neunteufel, Herbert & Rössel, Gottfried & Sassenberg, Uwe & Laske, Michael & Kipura, Janine & Brüning, Andreas, 2006. "Überwindung betriebswirtschaftlicher Defizite im Innoregio-Netzwerk Kunststoffzentrum Westmecklenburg," Wismar Discussion Papers 18/2006, Hochschule Wismar, Wismar Business School.
• Boztuğ, Yasemin & Reutterer, Thomas, 2006. "A combined approach for segment-specific analysis of market basket data," SFB 649 Discussion Papers 2006-006, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
• Silberhorn, Nadja & Boztuğ, Yasemin & Hildebrandt, Lutz, 2006. "Estimation with the nested logit model: Specifications and software particularities," SFB 649 Discussion Papers 2006-017, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
  • Silberhorn, Nadja & Boztuğ, Yasemin & Hildebrandt, Lutz, 2007. "Estimation with the nested logit model: Specifications and software particularities," SFB 649 Discussion Papers 2007-046, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
• Hildebrandt, Lutz & Temme, Dirk, 2006. "Probleme der Validierung mit Strukturgleichungsmodellen," SFB 649 Discussion Papers 2006-082, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
• Hildebrandt, Lutz & Temme, Dirk, 2006. "Formative measurement models in covariance structure analysis: Specification and identification," SFB 649 Discussion Papers 2006-083, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
• Temme, Dirk & Kreis, Henning & Hildebrandt, Lutz, 2006. "PLS path modeling: A software review," SFB 649 Discussion Papers 2006-084, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
• Justin P. Johnson & David P. Myatt, 2006. "On the Simple Economics of Advertising, Marketing, and Product Design," American Economic Review, American Economic Association, vol. 96(3), pages 756-784, June.
  • David P. Myatt & Justin P. Johnson & Johnson Graduate School of Management & Cornell University, 2004. "On the Simple Economics of Advertising, Marketing, and Product Design," Economics Series Working Papers 185, University of Oxford, Department of Economics.
• Meghan Busse & Jorge Silva-Risso & Florian Zettelmeyer, 2006. "$1,000 Cash Back: The Pass-Through of Auto Manufacturer Promotions," American Economic Review, American Economic Association, vol. 96(4), pages 1253-1270, September.
• Vanya Kuzdova Banabakova, 2006. "Some Basic Skills For Successful Personal Sales," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 8(19), pages 27-33, February.
• Slobodan Cerovic, 2006. "Management Of Tourist Companies On The Modern Tourist Market," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 8(19), pages 68-79, February.
• Tatjana Petkovska Mirchevska, 2006. "The Role Of Information For Global Marketing - Educational And Practical Aspects," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 8(19), pages 85-90, February.
• Tim Bendig & Tobias Irion & Nora Oettgen, 2006. "The Strategic Importance Of After-Sales Services For The Insurance Of Growth In Customer-Value-Oriented Management: An Observation Of Small- And Medium-Sized Industrial Goods Manufacturers," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 8(20), pages 9.-19, June.
• Williams, Gary W. & Capps, Oral, Jr., 2006. "Measuring the Effectiveness of Checkoff Programs," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 21(2), pages 1-6.
• Schmit, Todd M. & Chung, Chanjin & Kaiser, Harry M., 2006. "The Dairy Case Management Program: Does It Mooove More Milk?," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 21(2), pages 1-6.
  • Schmit, Todd M. & Kaiser, Harry M., 2004. "The Dairy Case Management Program: Does It Mooove More Milk?," 2004 Annual meeting, August 1-4, Denver, CO 20317, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
• Rosa, Franco & Sanchez Garcia, Mercedes & Barrena Figueroa, Ramo, 2006. "Trust in Label Information to Recuperate Consumer's Confidence for Meat: A Compared Analysis among Canada, Italy, and Spain," 99th Seminar, February 8-10, 2006, Bonn, Germany 7744, European Association of Agricultural Economists.
• Vastola, Antonella P., 2006. "Caused Related Marketing: Between Solidarity and Competition within the Italian Agri-Food System," 99th Seminar, February 8-10, 2006, Bonn, Germany 7750, European Association of Agricultural Economists.
• Martinez-Carrasco, Laura & Vidal, Fernando & Poole, Nigel D., 2006. "Evaluacion de preferencias hacia las mandarinas en el mercado britanico. Aplicacion de las subastas Vickrey," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 6(11), pages 1-19.
• Grunert, Klaus G., 2006. "How changes in consumer behaviour and retailing affect competence requirements for food producers and processors," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 6(11), pages 1-20.
• van Tilburg, Aad & Kuiper, W. Erno & Swinkels, Rob, 2006. "Market Performance of Potato Auctions in Bhutan," 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia 25520, International Association of Agricultural Economists.
• Zalewski, Romuald I. & Skawinska, Eulalia, 2006. "Food Safety. Commodity Science Point of View," 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia 25734, International Association of Agricultural Economists.
• Matsumoto, Shigeru, 2006. "Consumers' Valuation of GMO Segregation Programs in Japan," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 38(1), pages 201-211, April.
  • Matsumoto, Shigeru, 2006. "Consumers’ Valuation of GMO Segregation Programs in Japan," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 38(01), pages 1-11, April.
• Richards, Timothy J. & Patterson, Paul M., 2006. "Firm-Level Competition in Price and Variety," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 38(3), pages 1-22, December.
• Cristinel – Sandu POPESCU, 2006. "Distribution, Market Stage And Stage Of Connection With The Customer," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 4(1), pages 119-122, November.
• Adrian MICU, 2006. "Defining Aspects Of Setting The Price According To The Customer And The Competition," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 4(1), pages 123-125, November.
• Gheorghe Meghisan & Flaviu Meghisan, 2006. "Aesthetics Confers Value To The Firm," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 4(1), pages 69-72, November.
• Pieter Billiau & Pieter Vandenberghe, 2006. "What We, Belgian’S, Consider To Be Marketing," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(6), pages 54-58, April.
• Moisescu Ovidiu Ioan, 2006. "Marca – Definitie Si Semnificatii," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(6), pages 70-75, April.
• Costea Elena-Diana, 2006. "Suveranitatea Consumatorului – Criteriu Al Bunastarii In Reformularea Misesiana A Teoriei Monopolului Si Limitele Acestuia," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(6), pages 117-125, April.
• Filimon StremÅ£an & Andreea Bolog, 2006. "Direct influences on the behavior of consumer banking services," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 3(8), pages 1-39.
• Mălina CordoÅŸ & Filimon StremÅ£an, 2006. "Ocazii de afaceri pe Internet - o realitate de neconceput Business opportunities on internet- an unconceivable reality," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 3(8), pages 1-40.
• Cristina JINGA, 2006. "Direct marketing on the Internet," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 3(8), pages 1-43.
• Andreea Bolog & Filimon StremÅ£an, 2006. "Definitions of consumer satisfaction," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 3(8), pages 1-44.
• Violeta Sima, 2006. "Aspecte specifice ale cercetărilor de marketing în industria de petrol Specificities of marketing research in oil industry," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 3(8), pages 1-48.
• Bedriye Tuncsiper & Mehmet Oguzhan ‹lban, 2006. "Marketing Problems of Tourism Certifacated Hotel Managements- AField Survey in Bal›kesirProvince," Anadolu University Journal of Social Sciences, Anadolu University, vol. 6(1), pages 225-244, June.
• Omer Akat & Cagatan Task›n & Aysun Ozdemir, 2006. "Buying Behaviour Of International Shopping Center Consumers- An Application In Bursa," Anadolu University Journal of Social Sciences, Anadolu University, vol. 6(2), pages 13-30, December.
• Harun Sonmez, 2006. "An Application Of ConsumerPreferences Via Conjoint Analysis: How To Choose AHome PC," Anadolu University Journal of Social Sciences, Anadolu University, vol. 6(2), pages 185-196, December.
• Gheorghe Orzan, 2006. "Marketing Information Systems," marketing books, Bucharest University of Economic Studies, School of Marketing, edition 2, number 1 edited by Mihai Orzan, November.
• Carmen Balan, 2006. "Solutiile informatice de management al depozitelor pe piata solutiilor operationale pentru lantul de aprovizionare-livrare / Warehouse Management Systems on the Supply Chain Execution Market," working papers 1006, Bucharest University of Economic Studies, School of Marketing, revised May 2007.
• Carmen Balan, 2006. "Sistemul informational logistic: componente si macroprocese / Logistic Information System: Components and Macro-Processes," working papers 1007, Bucharest University of Economic Studies, School of Marketing, revised May 2007.
• Carmen Balan, 2006. "Utilizarea observarii bazate pe echipamente in cercetarile de marketing / Mechanical observation in marketing research," working papers 1008, Bucharest University of Economic Studies, School of Marketing, revised May 2007.
• Carmen Balan, 2006. "Erorile datorate operatorului de interviu in cadrul sondajelor / Survey errors generated by interviewers," working papers 1009, Bucharest University of Economic Studies, School of Marketing, revised May 2007.
• Carmen Balan, 2006. "Marketing Communication Strategies Focused on High School Graduates. Case Study: The Faculty of Marketing of the Academy of Economic Studies from Bucharest," working papers 1010, Bucharest University of Economic Studies, School of Marketing, revised May 2007.
• Marija Dragicevic, 2006. "Neuron Network And Analytical Hierarchy Process In The Tourist Market Segmentation," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 15(1), pages 81-98, june.
• Doris Perucic, 2006. "MARKETING CONTRIBUTIONS TO THE SEA CRUISES DEVELOPMENT IN THE SECOND HALF OF THE 20th CENTURY," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 15(2), pages 151-172, december.
• Silvia Panteleeva-Iordanova, 2006. "Marketing Approach in the Activity of Pension Insurance Companies," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 1, pages 137-161.
• Boyana Boyanova, 2006. "Specifics of the Communication Policy of the Banks in Bulgaria," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 114-137.
• Smaranda Adina Cosma, 2006. "Tourist Destination Cluj-Napoca, Romania," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Mark J. Zbaracki & Mark Bergen & Daniel Levy, 2006. "The Anatomy of a Price Cut: Discovering Organizational Sources of the Costs of Price Adjustment," Working Papers 2006-3, Bar-Ilan University, Department of Economics.
• Müller, Georg & Bergen, Mark & Dutta, Shantanu & Levy, Daniel, 2007. "Holiday Non-Price Rigidity and Cost of Adjustment," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 28(7 (Specia), pages 817-832.
  • Georg Muller & Mark Bergen & Shantanu Dutta & Daniel Levy, 2006. "Holiday Non-Price Rigidity and Cost of Adjustment," Working Papers 2006-4, Bar-Ilan University, Department of Economics.
• Carson, Richard T. & Louviere, Jordan J., 2014. "Statistical properties of consideration sets," Journal of choice modelling, Elsevier, vol. 13(C), pages 37-48.
  • Carson, Richard T. & Louviere, Jordan J., 2006. "Statistical Properties of Consideration Sets," University of California at San Diego, Economics Working Paper Series qt9qt9g4p4, Department of Economics, UC San Diego.
  • Carson, RT & Louviere, JJ, 2015. "Statistical properties of consideration sets," University of California at San Diego, Economics Working Paper Series qt3kk0q2dj, Department of Economics, UC San Diego.
• Eric Johnson & Simon Gaechter & Andreas Herrmann, 2006. "Exploring the Nature of Loss Aversion," Discussion Papers 2006-02, The Centre for Decision Research and Experimental Economics, School of Economics, University of Nottingham.
  • Eric Johnson & Simon Gaechter & Andreas Herrmann, 2006. "Exploring the Nature of Loss Aversion," Discussion Papers 2006-02, The Centre for Decision Research and Experimental Economics, School of Economics, University of Nottingham.
  • Johnson, Eric J. & Gächter, Simon & Herrmann, Andreas, 2006. "Exploring the Nature of Loss Aversion," IZA Discussion Papers 2015, Institute of Labor Economics (IZA).
• Eduardo Ruíz Tellez & Carmen Alarcon Romano, 2006. "Construyendo marcas. El futuro es de quienes construyen marcas de renombre," Ravista Raites antes Panorama Administrativo Journal, Red de Investigación en Administración de la Innovación Tecnológica, Económica y Sustentable - Instituto Tecnológico de Celaya, Departamento de Ciencias Económico Administrativas, vol. 1(1), pages 43-45, December.
• Hopkins, Ed, 2007. "Adaptive learning models of consumer behavior," Journal of Economic Behavior & Organization, Elsevier, vol. 64(3-4), pages 348-368.
  • Ed Hopkins, 2002. "Adaptive Learning Models of Consumer Behaviour," Edinburgh School of Economics Discussion Paper Series 80, Edinburgh School of Economics, University of Edinburgh.
  • Ed Hopkins, 2006. "Adaptive Learning Models of Consumer Behaviour," Levine's Bibliography 122247000000000658, UCLA Department of Economics.
  • Ed Hopkins, 2010. "Adaptive Learning Models of Consumer Behaviour," Levine's Working Paper Archive 506439000000000346, David K. Levine.
  • Ed Hopkins, 2004. "Adaptive Learning Models of Consumer Behaviour," Edinburgh School of Economics Discussion Paper Series 121, Edinburgh School of Economics, University of Edinburgh, revised Nov 2004.
• Paul B. Ellickson & Sanjog Misra, 2008. "Supermarket Pricing Strategies," Marketing Science, INFORMS, vol. 27(5), pages 811-828, 09-10.
  • Ellickson, Paul & Misra, Sanjog, 2006. "Supermarket Pricing Strategies," Working Papers 06-02, Duke University, Department of Economics.
• Lambert, Brice, 2006. "Ambiance Factors, Emotions, and Web User Behaviour:a Model Integrating and Affective and Symbolical Approach," ESSEC Working Papers DR 06007, ESSEC Research Center, ESSEC Business School.
• Christopher F. Baum & Mustafa Caglayan & Neslihan Ozkan & Oleksandr Talavera, 2006. "The impact of macroeconomic uncertainty on non‐financial firms' demand for liquidity," Review of Financial Economics, John Wiley & Sons, vol. 15(4), pages 289-304.
  • Baum, Christopher F. & Caglayan, Mustafa & Ozkan, Neslihan & Talavera, Oleksandr, 2006. "The impact of macroeconomic uncertainty on non-financial firms' demand for liquidity," Review of Financial Economics, Elsevier, vol. 15(4), pages 289-304.
  • Christopher F. Baum & Mustafa Caglayan & Neslihan Ozkan & Oleksandr Talavera, 2002. "The Impact of Macroeconomic Uncertainty on Non-Financial Firms' Demand for Liquidity," Boston College Working Papers in Economics 552, Boston College Department of Economics, revised 15 Dec 2005.
  • Christopher F Baum, & Mustafa Caglayan & Neslihan Ozkan & Oleksandr Talavera, 2005. "The Impact of Macroeconomic Uncertainty onNon-Financial Firms’ Demandf or Liquidity," Working Papers 2005_26, Business School - Economics, University of Glasgow.
• Rajagopal, 2006. "Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis," Marketing Working Papers 2006-01-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
• Rajagopal, 2006. "Analysis of Effective Control Practices in Sales Management: A Comparative Study in Developing Countries," Marketing Working Papers 2006-04-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
• Rajagopal, 2006. "Leisure Shopping Behavior and Recreational Retailing:A Symbiotic Analysis of Marketplace Strategy and Consumer Response," Marketing Working Papers 2006-06-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
• Rajagopal, 2006. "Architecting Brands: Managerial Process and Control for Emerging Enterprises," Marketing Working Papers 2006-08-MKT, Tecnológico de Monterrey, Campus Ciudad de México.
• Burcu Ilter TABAK & Ozge OZGEN & Bilge AYKOL, 2006. "High School Girls’ Shopping Mall Experiences, Perceptions and Expectations: A Qualitative Study," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 6(1), pages 100-113.
• Mark J. Zbaracki & Mark Bergen & Daniel Levy, 2006. "The Anatomy of a Price Cut: Discovering Organizational Sources of the Costs of Price Adjustment," Working Papers 2006-3, Bar-Ilan University, Department of Economics.
  • Mark J. Zbaracki & Mark Bergen & Daniel Levy, 2006. "The Anatomy of a Price Cut: Discovering Organizational Sources of the Costs of Price Adjustment," Emory Economics 0610, Department of Economics, Emory University (Atlanta).
• Georg Muller & Mark Bergen & Shantanu Dutta & Daniel Levy, 2006. "Holiday Non-Price Rigidity and Cost of Adjustment," Working Papers 2006-4, Bar-Ilan University, Department of Economics.
  • Georg Mueller & Mark Bergen & Shantanu Dutta & Daniel Levy, 2006. "Holiday Nonprice Rigidity and Cost of Adjustment," Emory Economics 0612, Department of Economics, Emory University (Atlanta).

2005

• Ana-Lucia Ristea & Valeriu Ioan-Franc, 2005. "Mutations in the Distribution Structure at the International Level," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 7(17), pages 9, April.
• Gabriela Cecilia Stanciulescu, 2005. "Assessment of Marketing Policies Impact on Sustainable Development of Urban Communities," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 7(18), pages 9.-23, November.
• Bhuyan, Sanjib, 2005. "Impact Of Brand Advertising On Food Consumed Away From Home," 2005 Annual meeting, July 24-27, Providence, RI 19127, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
• Karipidis, Philippos I. & Tsakiridou, Efthimia & Tabakis, Nikolaos M., 2005. "The Greek Olive Oil Market Structure," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 6(01), pages 1-9.
• Barrena Figueroa, Ramo & Sanchez Garcia, Mercedes & Rosa, Franco, 2005. "Influence of Product Perception and Quality Label Valuation on Consumer Decision. The Case of Beef in Italy and Spain," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24515, European Association of Agricultural Economists.
• Carambas, Maria Cristina D.M., 2005. "Analysis of Marketing Margins in Eco-Labeled Products," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24600, European Association of Agricultural Economists.
• Camarena-Gomez, Dena M. & Sanjuan, Ana Isabel, 2005. "Walnut Preferences in Spain: Is the Spanish Consumer Ready for New Varieties?," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24749, European Association of Agricultural Economists.
• Verbeke, Wim & Brunso, Karen, 2005. "Consumer Awareness, Perceptions and Behaviour Towards Farmed Versus Wild Fish," 95th Seminar, December 9-10, 2005, Civitavecchia, Italy 56075, European Association of Agricultural Economists.
• Bernabeu, Rodolfo & Olmeda, Miguel & Diaz, Monica, 2005. "Estructura de preferencias de los consumidores de vino y actitudes hacia los vinos con Denominacion de Origen. El caso de Castilla-La Mancha," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 5(09), pages 1-24.
• Lanfranco, Bruno & Helguera, Lorenzo, 2005. "Diferenciación de productos en el sector ganadero," Revista INIA, Instituto Nacional de Investigacion Agropecuaria (INIA), vol. 2, pages 1-6, March.
• Gheorghe MEGHISAN, 2005. "Abordarea Produsului Mobila Prin Prisma Comportamentului Consumatorului," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 3(1), pages 50-55, November.
• Alexandru CONSTANGIOARA & Mirela BUCUREAN & Ada-Mirela TOMESCU & Madela ABRUDAN, 2005. "Nivelul De Servire A Clientilor Din Perspectica Logisticii," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 3(1), pages 68-74, November.
• Omer Torlak & Nurullah Uckun, 2005. "The Interface Ofthe Marketing And Financialproblems Of Smalland Medium S‹Zed Businesses In Eskisehir," Anadolu University Journal of Social Sciences, Anadolu University, vol. 5(1), pages 199-216, June.
• Veysel Yilmaz, 2005. "Effects of ConsumerSatisfaction and Needs on Brand Loyalty- Aplication on the Cigarette Brand," Anadolu University Journal of Social Sciences, Anadolu University, vol. 5(1), pages 257-272, June.
• Husniye Ors, 2005. "Organizational Service Orientation (OSO) Level Of The Firms Worked In The Service SectorAnd Sectoral Comparision," Anadolu University Journal of Social Sciences, Anadolu University, vol. 5(2), pages 113-136, December.
• Radka Ileva, 2005. "Market Strategy and Competitiveness of Bulgarian Companies," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 7, pages 25-44.
  • Radka Ileva, 2005. "Market Strategy and Competitiveness of Bulgarian Companies," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 3-23.
• Marusia Ivanova, 2005. "Sales Forecasting Using Artificial Neural Networks," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 60-81.
• Radka Ileva, 2005. "Market Strategy and Competitiveness of Bulgarian Companies," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 3-23.
  • Radka Ileva, 2005. "Market Strategy and Competitiveness of Bulgarian Companies," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 7, pages 25-44.
• Smaranda Cosma & Monica Maria Coros, 2005. "Promotion Strategies And Their Efficiency In The Case Of Branding Transylvania As A Tourist Destination," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Boswijk, H. Peter & Franses, Philip Hans, 2005. "On the Econometrics of the Bass Diffusion Model," Journal of Business & Economic Statistics, American Statistical Association, vol. 23, pages 255-268, July.
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• Georg Muller & Mark Bergen & Shantanu Dutta & Daniel Levy, 2006. "Private label price rigidity during holiday periods," Applied Economics Letters, Taylor & Francis Journals, vol. 13(1), pages 57-62.
  • Müller, Georg & Bergen, Mark & Dutta, Shantanu & Levy, Daniel, 2006. "Private Label Price Rigidity during Holiday Periods," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 13(1), pages 57-62.
  • Georg Müller & Mark Bergen & Shantanu Dutta & Daniel Levy, 2005. "Private Label Price Rigidity during Holiday Periods," Macroeconomics 0503006, University Library of Munich, Germany.
  • Georg Müller & Mark Bergen & Shantanu Dutta & Daniel Levy, 2006. "Private label price rigidity during holiday periods," Post-Print hal-02386962, HAL.
  • Georg Müller & Mark Bergen & Shantanu Dutta & Daniel Levy, 2005. "Private Label Price Rigidity during Holiday Periods," Working Papers 2005-01, Bar-Ilan University, Department of Economics.
• Ray, Sourav & Chen, Haipeng (Allan) & Bergen, Mark & Levy, Daniel, 2006. "Asymmetric Wholesale Pricing: Theory and Evidence," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 25(2), pages 109-201.
  • Sourav Ray & Haipeng (Allan) Chen & Mark E. Bergen & Daniel Levy, 2006. "Asymmetric Wholesale Pricing: Theory and Evidence," Marketing Science, INFORMS, vol. 25(2), pages 131-154, 03-04.
  • Sourav Ray & Haipeng Chen & Mark Bergen & Daniel Levy, 2005. "Asymmetric Wholesale Pricing: Theory and Evidence," Macroeconomics 0503021, University Library of Munich, Germany.
  • Sourav Ray & Haipeng Allan Chen & Mark Bergen & Daniel Levy, 2006. "Asymmetric Wholesale Pricing: Theory and Evidence," Post-Print hal-02387421, HAL.
  • Sourav Ray & Haipeng (Allan) Chen & Mark Bergen & Daniel Levy, 2005. "Asymmetric Wholesale Pricing: Theory and Evidence," Working Papers 2005-02, Bar-Ilan University, Department of Economics.
• Maria Marenna, 2005. "Un’analisi teorica sul marketing territoriale. Presentazione di un caso studio. Il “consorzio per la tutela dell’Asti”," CERIS Working Paper 200507, CNR-IRCrES Research Institute on Sustainable Economic Growth - Torino (TO) ITALY - former Institute for Economic Research on Firms and Growth - Moncalieri (TO) ITALY.
• Gian Franco Corio, 2005. "Una proposta di marketing territoriale: una possibile griglia di analisi delle risorse," CERIS Working Paper 200508, CNR-IRCrES Research Institute on Sustainable Economic Growth - Torino (TO) ITALY - former Institute for Economic Research on Firms and Growth - Moncalieri (TO) ITALY.
• Abdelmajid Amine & Faouzi Bensebaa, 2005. "Intensité concurrentielle entre lignes de produits rivales:un éclairage par la théorie de la concurrence multimarchés," Revue Finance Contrôle Stratégie, revues.org, vol. 8(2), pages 5-37, June.
• Ayla Özhan DEDEOGLU & Ipek SAVASCI, 2005. "Tüketim Kültüründe Beden Güzelligi ve Yemek Yeme Arzulari: Kadinlarin Tüketim Pratiklerine Yansimasi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 5(1), pages 77-87.
• Nazan GUNAY, 2005. "Türkiye’de Hazir Giyim ve Konfeksiyon Endüstrisinde Uygulanan Uluslararasi Pazarlara Giris Stratejileri:Sorunlar ve Cözüm Yollari," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 5(1), pages 89-97.
• Georg Muller & Mark Bergen & Shantanu Dutta & Daniel Levy, 2006. "Private label price rigidity during holiday periods," Applied Economics Letters, Taylor & Francis Journals, vol. 13(1), pages 57-62.
  • Georg Müller & Mark Bergen & Shantanu Dutta & Daniel Levy, 2005. "Private Label Price Rigidity during Holiday Periods," Working Papers 2005-01, Bar-Ilan University, Department of Economics.
  • Georg Mueller & Mark Bergen & Shantanu Dutta & Daniel Levy, 2005. "Private Label Price Rigidity during Holiday Periods," Emory Economics 0512, Department of Economics, Emory University (Atlanta).
  • Georg Müller & Mark Bergen & Shantanu Dutta & Daniel Levy, 2005. "Private Label Price Rigidity during Holiday Periods," Macroeconomics 0503006, University Library of Munich, Germany.
• Sourav Ray & Haipeng (Allan) Chen & Mark E. Bergen & Daniel Levy, 2006. "Asymmetric Wholesale Pricing: Theory and Evidence," Marketing Science, INFORMS, vol. 25(2), pages 131-154, 03-04.
  • Sourav Ray & Haipeng (Allan) Chen & Mark Bergen & Daniel Levy, 2005. "Asymmetric Wholesale Pricing: Theory and Evidence," Working Papers 2005-02, Bar-Ilan University, Department of Economics.
  • Sourav Ray & Haipeng (Allan) Chen & Mark Bergen & Daniel Levy, 2005. "Asymmetric Wholesale Pricing: Theory and Evidence," Emory Economics 0513, Department of Economics, Emory University (Atlanta).
  • Sourav Ray & Haipeng Chen & Mark Bergen & Daniel Levy, 2005. "Asymmetric Wholesale Pricing: Theory and Evidence," Macroeconomics 0503021, University Library of Munich, Germany.
• Cleeren, K. & Dekimpe, M.G. & Verboven, F., 2005. "Intra- and Inter-Channel Competition in Local-Service Sectors," ERIM Report Series Research in Management ERS-2005-018-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Dolfsma, W.A., 2005. "Collective Consuming: Consumers as Subcontractors on Electronic Markets," ERIM Report Series Research in Management ERS-2005-020-ORG, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Verhoef, P.C. & Pauwels, K.H., 2005. "Assessing Customer Evaluation and Revenue Consequences of Component Sharing Across Brands in the Vertical Product Line," ERIM Report Series Research in Management ERS-2005-007-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Lemmens, A. & Croux, C. & Dekimpe, M.G., 2005. "The European Consumer: United In Diversity?," ERIM Report Series Research in Management ERS-2005-022-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• van Heerde, H.J. & Helsen, K. & Dekimpe, M.G., 2005. "Managing Product-Harm Crises," ERIM Report Series Research in Management ERS-2005-044-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Bruyneel, S. & Dewitte, S. & Franses, Ph.H.B.F. & Dekimpe, M.G., 2005. "Why Consumers Buy Lottery Tickets When the Sun Goes Down on Them. The Depleting Nature of Weather-Induced Bad Moods," ERIM Report Series Research in Management ERS-2005-045-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Fok, D. & Horváth, C. & Paap, R. & Franses, Ph.H.B.F., 2004. "A hierarchical Bayes error correction model to explain dynamic effects," Econometric Institute Research Papers EI 2004-27, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
  • Fok, D. & Paap, R. & Horváth, C. & Franses, Ph.H.B.F., 2005. "A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes," ERIM Report Series Research in Management ERS-2005-047-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• van Bruggen, G.H. & Wierenga, B., 2005. "When are CRM Systems Successful? The Perspective of the User and of the Organization," ERIM Report Series Research in Management ERS-2005-048-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Deleersnyder, B. & Dekimpe, M.G. & Steenkamp, J-B.E.M. & Koll, O., 2005. "Win-Win Strategies at Discount Stores," ERIM Report Series Research in Management ERS-2005-050-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Lamey, L. & Deleersnyder, B. & Dekimpe, M.G. & Steenkamp, J-B.E.M., 2005. "The Impact of Business-Cycle Fluctuations on Private-Label Share," ERIM Report Series Research in Management ERS-2005-061-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• van Rekom, J. & van Nierop, A.E., 2005. "Why “They” never can be as good as “Us”: How other organizations must be worse off on essential features," ERIM Report Series Research in Management ERS-2005-073-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Vanhamme, J. & de Bont, C.J.P.M., 2005. "“Surprise Gift” Purchases of Small Electric Appliances: A Pilot Study," ERIM Report Series Research in Management ERS-2005-081-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Stremersch, S., 2005. "In search of an audience..," ERIM Inaugural Address Series Research in Management EIA-2005-025-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam..
• Oscar Gutiérrez, 2005. "The Product Life Cycle and the Real Option of Waiting," Frontiers in Finance and Economics, SKEMA Business School, vol. 2(2), pages 79-105, December.
• Ron Borzekowski & Raphael Thomadsen & Charles Taragin, 2009. "Competition and price discrimination in the market for mailing lists," Quantitative Marketing and Economics (QME), Springer, vol. 7(2), pages 147-179, June.
  • Ron Borzekowski & Charles Taragin & Raphael Thomadsen, 2005. "Competition and price discrimination in the market for mailing lists," Finance and Economics Discussion Series 2005-56, Board of Governors of the Federal Reserve System (U.S.).
• Baum, Christopher F. & Caglayan, Mustafa & Ozkan, Neslihan & Talavera, Oleksandr, 2006. "The impact of macroeconomic uncertainty on non-financial firms' demand for liquidity," Review of Financial Economics, Elsevier, vol. 15(4), pages 289-304.
  • Christopher F. Baum & Mustafa Caglayan & Neslihan Ozkan & Oleksandr Talavera, 2006. "The impact of macroeconomic uncertainty on non‐financial firms' demand for liquidity," Review of Financial Economics, John Wiley & Sons, vol. 15(4), pages 289-304.
  • Christopher F. Baum & Mustafa Caglayan & Neslihan Ozkan & Oleksandr Talavera, 2002. "The Impact of Macroeconomic Uncertainty on Non-Financial Firms' Demand for Liquidity," Boston College Working Papers in Economics 552, Boston College Department of Economics, revised 15 Dec 2005.
  • Christopher F Baum, & Mustafa Caglayan & Neslihan Ozkan & Oleksandr Talavera, 2005. "The Impact of Macroeconomic Uncertainty onNon-Financial Firms’ Demandf or Liquidity," Working Papers 2005_26, Business School - Economics, University of Glasgow.
• Markus Fischer & Peter Imkeller, 2005. "A two state model for noise-induced resonance in bistable systems with delay," SFB 649 Discussion Papers SFB649DP2005-017, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
• Yasemin Boztug & Lutz Hildebrandt, 2005. "A Market Basket Analysis Conducted with a Multivariate Logit Model," SFB 649 Discussion Papers SFB649DP2005-028, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
• Yasemin Boztug & Lutz Hildebrandt, 2005. "An empirical test of theories of price valuation using a semiparametric approach, reference prices, and accounting for heterogeneity," SFB 649 Discussion Papers SFB649DP2005-057, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
• Yunn-Kuang Chu & Jeryan Lin, 2005. "Estimating Function Approach to a Time-Dependent Recovery Model for Survival Rates in a Business District," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 4(3), pages 223-230, December.
• Eleni Raptou & Konstadinos Mattas & Efthimia Tsakiridou & Constantinos Katrakilidis, 2005. "Factors Affecting Cigarette Demand," International Advances in Economic Research, Springer;International Atlantic Economic Society, vol. 11(3), pages 275-290, August.
• Ting Zhu & Vishal Singh & Anthony J. Dukes, 2005. "Local Competition and Impact of Entry by a Dominant Retailer," CIE Discussion Papers 2005-05, University of Copenhagen. Department of Economics. Centre for Industrial Economics.
• Lorna Gifis & Paul Sommers, 2005. "Promotions And Attendance in Minor League Baseball," Middlebury College Working Paper Series 0510, Middlebury College, Department of Economics.
• Cinzia COLAPINTO, 2005. "Gestire il cliente con il CRM e la Business Intelligence: tra storia e dati," Departmental Working Papers 2005-013, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
• Marilena TUCCI, 2005. "La Market Basket Analysis nell'e-commerce," Departmental Working Papers 2005-020, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
• Cinzia COLAPINTO, 2005. "Gestire il cliente con il CRM e la Business Intelligence: tra storia e dati," Departmental Working Papers 2005-13, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
• Marilena TUCCI, 2005. "La Market Basket Analysis nell'e-commerce," Departmental Working Papers 2005-20, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
• Kesten C. Green & J. Scott Armstrong, 2005. "Competitor-oriented Objectives: The Myth of Market Share," Monash Econometrics and Business Statistics Working Papers 17/05, Monash University, Department of Econometrics and Business Statistics.
  • Armstrong, J. Scott & Green, Kesten C., 2007. "Competitor-oriented Objectives: The Myth of Market Share," MPRA Paper 81674, University Library of Munich, Germany.
• J. Scott Armstrong & Kesten C. Green, 2005. "Demand Forecasting: Evidence-based Methods," Monash Econometrics and Business Statistics Working Papers 24/05, Monash University, Department of Econometrics and Business Statistics.
• Florian Zettelmeyer & Fiona Scott Morton & Jorge Silva-Risso, 2005. "How the Internet Lowers Prices: Evidence from Matched Survey and Auto Transaction Data," NBER Working Papers 11515, National Bureau of Economic Research, Inc.
• Daniel Birke & G. M. Peter Swann, 2005. "Social networks and choice of mobile phone operator," Occasional Papers 14, Industrial Economics Division.
• Filipe J. Sousa & Luís M. de Castro, 2005. "Relationship significance: is it sufficiently explained?," FEP Working Papers 183, Universidade do Porto, Faculdade de Economia do Porto.
• Kizilbash, Taban Rukh, 2005. "Increasing Trend of Counterfeiting in Consumers' Products," MPRA Paper 116429, University Library of Munich, Germany, revised 18 Nov 2021.
• Moisescu, Ovidiu Ioan, 2005. "The concept of brand equity - A comparative approach," MPRA Paper 32013, University Library of Munich, Germany.
• Moisescu, Ovidiu Ioan, 2005. "Some aspects regarding brand extension," MPRA Paper 32015, University Library of Munich, Germany.
• Hana Machková, 2005. "Actual trends in International marketing (selected problems) [Současné trendy v mezinárodním marketingu (vybrané problémy)]," Acta Oeconomica Pragensia, Prague University of Economics and Business, vol. 2005(2), pages 49-70.
• Mark Israel, 2005. "Tenure Dependence in Consumer-Firm Relationships: An Empirical Analysis of Consumer Departures from Automobile Insurance Firms," RAND Journal of Economics, The RAND Corporation, vol. 36(1), pages 165-192, Spring.
• Torsten J. Gerpott & Nejc M. Jakopin, 2005. "International Marketing Standardization and Financial Performance of Mobile Net-work Operators – An Empirical Analysis," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 57(3), pages 198-228, July.
• Martin Spann & Bernd Skiera & Björn Schäfers, 2005. "Reverse-Pricing-Verfahren und deren Möglichkeiten zur Messung von individuellen Suchkosten und Zahlungsbereitschaften," Schmalenbach Journal of Business Research, Springer, vol. 57(2), pages 107-128, March.
• Christine Braunstein & Frank Huber & Andreas Herrmann, 2005. "Ein Ansatz zur Erklärung der Kundenbindung auf Basis der Theorie des geplanten Verhaltens," Schmalenbach Journal of Business Research, Springer, vol. 57(3), pages 187-213, May.
• Heribert Gierl & Christina Eleftheriadou, 2005. "Asymmetrisch überlegene Stockouts als Phantomprodukte," Schmalenbach Journal of Business Research, Springer, vol. 57(6), pages 475-502, September.
• Michael Löffler, 2005. "Automobilimages im Dekadenvergleich," Schmalenbach Journal of Business Research, Springer, vol. 57(6), pages 548-557, September.
• Jens Gutsche & Andreas Herrmann & Frank Huber & Frank Kressmann & René Algesheimer, 2005. "Die Wirkung funktionaler, emotionaler und relationaler Nutzendimensionen auf die Markenloyalität," Schmalenbach Journal of Business Research, Springer, vol. 57(7), pages 638-657, November.
• Franziska Völckner & Henrik Sattler, 2005. "Markentransfererfolgsanalysen bei kurzlebigen Konsumgütern unter Berücksichtigung von Konsumentenheterogenität," Schmalenbach Journal of Business Research, Springer, vol. 57(8), pages 669-688, December.
• Gijsbrechts, E. & Campo, K. & Nisol, P., 2005. "Beyond Promotion-Based Store Switching : Antecedents and Consequences of Systematic Multiple-Store Shopping," Discussion Paper 2005-76, Tilburg University, Center for Economic Research.
• Elena Reutskaja & Robin Hogarth, 2005. "Satisfaction in choice as a function of the number of alternatives: When "goods satiate" but "bads escalate"," Economics Working Papers 903, Department of Economics and Business, Universitat Pompeu Fabra, revised May 2006.
• Verhagen, Tibert & Boter, Jaap, 2005. "The importance of website content in online purchasing across different types of products," Serie Research Memoranda 0010, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
• Rajagopal, 2006. "Measuring customer value and market dynamics for new products of a firm: an analytical construct for gaining competitive advantage," Global Business and Economics Review, Inderscience Enterprises Ltd, vol. 8(3/4), pages 187-205.
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• Rajagopal, 2005. "Measuring Customer Value Gaps: An Empirical Study in Mexican Retail Market," Econometrics 0508012, University Library of Munich, Germany.
• Ananth Rao, 2005. "Multi-attribute Analysis of Confidence, Convenience and Price Functions of Customers of Financial Services Firms: a GLS Systems Model," Finance 0502002, University Library of Munich, Germany.
• Joao Leitao & Ricardo Gouveia Rodrigues & Paulo Duarte, 2005. "The Advertising Push And The Brand Image Of The Marketing Degrees In Portugal," HEW 0509009, University Library of Munich, Germany.
• Helena Alves & Mário Raposo, 2004. "La medición de la satisfacción en la enseóanza universitaria: El ejemplo de la universidade da beirainterior," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 1(1), pages 73-88, June.
  • Helena Alves & Mário Raposo, 2005. "La Medición De La Satisfacción En La Enseñanza Universitaria: El Ejemplo De La Universidade Da Beira Interior," HEW 0511004, University Library of Munich, Germany.
• Mario Raposo & Helena Alves, 2005. "Marketing Higher Education: Students’ Service Expectations," HEW 0511005, University Library of Munich, Germany.
• Pedro Cosme Costa Vieira, 2005. "Marketing as an entrance barrier into the fashion market," Industrial Organization 0501008, University Library of Munich, Germany.
• Daniel Levy & Shantanu Dutta & Mark Bergen & Robert Venable, 1998. "Price adjustment at multiproduct retailers," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 19(2), pages 81-120.
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• Georg Muller & Mark Bergen & Shantanu Dutta & Daniel Levy, 2006. "Private label price rigidity during holiday periods," Applied Economics Letters, Taylor & Francis Journals, vol. 13(1), pages 57-62.
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• Ray, Sourav & Chen, Haipeng (Allan) & Bergen, Mark & Levy, Daniel, 2006. "Asymmetric Wholesale Pricing: Theory and Evidence," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 25(2), pages 109-201.
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  • Daniel Levy & Mark Bergen & Shantanu Dutta & Robert Venable, 1997. "The Magnitude of Menu Costs: Direct Evidence from Large U. S. Supermarket Chains," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 112(3), pages 791-824.
  • Daniel Levy & Mark Bergen & Shantanu Dutta & Robert Venable, 1997. "The Magnitude of Menu Costs: Direct Evidence from Large U. S. Supermarket Chains," Post-Print hal-02382825, HAL.
  • Daniel Levy & Mark Bergen & Shantanu Dutta & Robert Venable, 2005. "The Magnitude of Menu Costs: Direct Evidence from Large U.S. Supermarket Chains," Macroeconomics 0505012, University Library of Munich, Germany.
• Rajagopal, 2007. "Influence of brand name in variety seeking behaviour of consumers: an empirical analysis," International Journal of Management Practice, Inderscience Enterprises Ltd, vol. 2(4), pages 306-323.
  • Rajagopal, 2005. "Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Analysis," Microeconomics 0510002, University Library of Munich, Germany.
• Mark Bergen & Shantanu Dutta & Daniel Levy & Mark Ritson & Mark Zbaracki, 2003. "Shattering the Myth of Costless Price Changes: Emerging Perspectives on Dynamic Pricing," Working Papers 2003-09, Bar-Ilan University, Department of Economics.
  • Mark Bergen & Mark Ritson & Shantanu Dutta & Daniel Levy & Mark Zbaracki, 2005. "Shattering the Myth of Costless Price Changes: Emerging Perspectives on Dynamic Pricing," Others 0505006, University Library of Munich, Germany.
• Boztuğ, Yasemin & Hildebrandt, Lutz, 2005. "An empirical test of theories of price valuation using a semiparametric approach, reference prices, and accounting for heterogeneity," SFB 649 Discussion Papers 2005-057, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
• Enke, Margit & Greschuchna, Larissa, 2005. "Aufbau von Vertrauen in Dienstleistungsinteraktionen durch Instrumente der Kommunikationspolitik - dargestellt am Beispiel der Beratung kleiner und mittlerer Unternehmen -," Freiberg Working Papers 2005/06, TU Bergakademie Freiberg, Faculty of Economics and Business Administration.
• Enke, Margit & Poznanski, Steffi, 2005. "Kundenintegration bei Finanzdienstleistungen," Freiberg Working Papers 2005/11, TU Bergakademie Freiberg, Faculty of Economics and Business Administration.

2004

• MacDonald, Keith & Mark Dynes, Mark Dynes, 2004. "Who owns the customer? Who owns the data?," Journal of Financial Transformation, Capco Institute, vol. 11, pages 96-99.
• Manfred Schwaiger, 2004. "Components And Parameters Of Corporate Reputation – An Empirical Study," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 56(1), pages 46-71, January.
• Reinhard Grohs & Udo Wagner & Sabine Vsetecka, 2004. "Assessing The Effectiveness Of Sport Sponsorships – An Empirical Examination," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 56(2), pages 119-138, April.
• Ruth Stock, 2004. "Drivers Of Team Performance: What Do We Know And What Have We Still To Learn?," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 56(3), pages 274-306, July.
• Helena Alves & Mário Raposo, 2004. "La medición de la satisfacción en la enseóanza universitaria: El ejemplo de la universidade da beirainterior," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 1(1), pages 73-88, June.
  • Helena Alves & Mário Raposo, 2005. "La Medición De La Satisfacción En La Enseñanza Universitaria: El Ejemplo De La Universidade Da Beira Interior," HEW 0511004, University Library of Munich, Germany.
• Adriane Hartmann & Henrik Sattler, 2004. "Wie robust sind Methoden zur Präferenzmessung?," Schmalenbach Journal of Business Research, Springer, vol. 56(1), pages 3-22, February.
• Thorsten Hennig-Thurau, 2004. "Spielfilme als Anlageobjekte: Die Höhe des Filmbudgets als Grundlage der Investitionsentscheidung," Schmalenbach Journal of Business Research, Springer, vol. 56(2), pages 171-188, March.
• Heribert Gierl & Gunter Gehrke, 2004. "Kundenbindung in industriellen Zuliefer-Abnehmer-Beziehungen," Schmalenbach Journal of Business Research, Springer, vol. 56(3), pages 203-236, May.
• Ruth Stock, 2004. "Erfolgsauswirkungen der marktorientierten Gestaltung des Personalmanagements," Schmalenbach Journal of Business Research, Springer, vol. 56(3), pages 237-258, May.
• Eddy Cardinaels & Filip Roodhooft & Luk Warlop & Gustaaf Van Herck, 2004. "The joint effects of customer profitability reports and sales support diversity in effective customer pricing," Vlerick Leuven Gent Management School Working Paper Series 2004-05, Vlerick Leuven Gent Management School.
• Levy, Daniel & Young, Andrew T., 2004. ""The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 36(4 (Specia), pages 765-799.
  • Daniel Levy & Andrew T. Young, 2004. ""The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959," Working Papers 2004-2, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Andrew Young, 2004. ""The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959," Macroeconomics 0402013, University Library of Munich, Germany.
  • Levy, Daniel & Young, Andrew, 2004. "The Real Thing: Nominal Price Rigidity of the Nickel Coke, 1886–1959," MPRA Paper 1046, University Library of Munich, Germany.
  • Daniel Levy & Andrew T Young, 2004. "The Real Thing: Nominal Price Rigidity of the Nickel Coke, 1886-1959," Post-Print hal-02386914, HAL.
• Dutta, Shantanu & Bergen, Mark & Levy, Daniel, 2002. "Price flexibility in channels of distribution: Evidence from scanner data," Journal of Economic Dynamics and Control, Elsevier, vol. 26(11), pages 1845-1900, September.
  • Dutta, Shantanu & Bergen, Mark & Levy, Daniel, 2002. "Price Flexibility in Channels of Distribution: Evidence from Scanner Data," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 26(11), pages 1845-1900.
  • Shantanu Dutta & Mark Bergen & Daniel Levy, 2002. "Price flexibility in channels of distribution: Evidence from scanner data," Post-Print hal-02386423, HAL.
  • Shantanu Dutta & Mark Bergen & Daniel Levy, 2004. "Price Flexibility in Channels of Distribution: Evidence from Scanner Data," Macroeconomics 0402018, University Library of Munich, Germany.
  • Shantanu Dutta & Mark Bergen & Daniel Levy, 2002. "Price Flexibility in Channels of Distribution: Evidence from Scanner Data," Working Papers 2002-10, Bar-Ilan University, Department of Economics.
• Levy, Daniel & Müller, Georg & Chen, Haipeng (Allan) & Bergen, Mark & Dutta, Shantanu, 2010. "Holiday Price Rigidity and Cost of Price Adjustment," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 77(305), pages 172-198.
  • Daniel Levy & Haipeng (Allan) Chen & Georg Müller & Shantanu Dutta & Mark Bergen, 2010. "Holiday Price Rigidity and Cost of Price Adjustment," Economica, London School of Economics and Political Science, vol. 77(305), pages 172-198, January.
  • Daniel Levy & Georg Müller & Shantanu Dutta & Mark Bergen, 2002. "Holiday Price Rigidity and Cost of Price Adjustment," Working Papers 2002-03, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Georg Müller & Haipeng Allan Chen & Mark Bergen & Shantanu Dutta, 2010. "Holiday Price Rigidity and Cost of Price Adjustment," Post-Print hal-02387730, HAL.
  • Levy, Daniel & Müller, Georg & Chen, Haipeng (Allan) & Bergen, Mark & Dutta, Shantanu, 2008. "Holiday Price Rigidity and Cost of Price Adjustment," MPRA Paper 13095, University Library of Munich, Germany.
  • Daniel Levy & Georg Müller & Haipeng (Allan) Chen & Mark Bergen & Shantanu Dutta, 2009. "Holiday Price Rigidity and Cost of Price Adjustment," Working Papers 2009-03, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Georg Muller & Shantanu Dutta & Mark Bergen, 2004. "Holiday Price Rigidity and Cost of Price Adjustment," Macroeconomics 0402019, University Library of Munich, Germany, revised 10 Jun 2005.
• Mark J. Zbaracki & Mark Ritson & Daniel Levy & Shantanu Dutta & Mark Bergen, 2004. "Managerial and Customer Costs of Price Adjustment: Direct Evidence from Industrial Markets," The Review of Economics and Statistics, MIT Press, vol. 86(2), pages 514-533, May.
  • Zbaracki, Mark J. & Ritson, Mark & Levy, Daniel & Dutta, Shantanu & Bergen, Mark, 2004. "Managerial and Customer Costs of Price Adjustment: Direct Evidence from Industrial Markets," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 86(2), pages 514-533.
  • Mark Zbaracki & Mark Ritson & Daniel Levy & Shantanu Dutta & Mark Bergen, 2003. "Managerial and Customer Costs of Price Adjustment: Direct Evidence from Industrial Markets," Working Papers 2003-07, Bar-Ilan University, Department of Economics.
  • Mark Zbaracki & Mark Ritson & Daniel Levy & Shantanu Dutta & Mark Bergen, 2004. "Managerial and Customer Costs of Price Adjustment: Direct Evidence from Industrial Markets," Macroeconomics 0402020, University Library of Munich, Germany.
  • Mark J Zbaracki & Mark Ritson & Daniel Levy & Shantanu Dutta & Mark Bergen, 2004. "Managerial and Customer Costs of Price Adjustment: Direct Evidence from Industrial Markets," Post-Print hal-02386836, HAL.
• Levy, Daniel & Dutta, Shantanu & Bergen, Mark, 2002. "Heterogeneity in Price Rigidity: Evidence from a Case Study Using Microlevel Data," Journal of Money, Credit and Banking, Blackwell Publishing, vol. 34(1), pages 197-220, February.
  • Levy, Daniel & Dutta, Shantanu & Bergen, Mark, 2002. "Heterogeneity in Price Rigidity: Evidence from a Case Study Using Microlevel Data," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 34(1), pages 197-220.
  • Daniel Levy & Shantanu Dutta & Mark Bergen, 2002. "Heterogeneity in Price Rigidity: Evidence from a Case Study Using Micro-Level Data," Working Papers 2002-09, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Shantanu Dutta & Mark Bergen, 2004. "Heterogeneity in Price Rigidity: Evidence from a Case Study Using Micro-Level Data," Macroeconomics 0402021, University Library of Munich, Germany.
  • Daniel Levy & Shantanu Dutta & Mark Bergen, 2002. "Heterogeneity in Price Rigidity: Evidence from a Case Study Using Micro-Level Data," Post-Print hal-02386496, HAL.
• Daniel Levy & Haipeng (Allan) Chen & Sourav Ray & Mark Bergen, 2004. "Asymmetric Price Adjustment in the Small: An Implication of Rational Inattention," Working Papers 2004-08, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Haipeng Allan Chen & Sourav Ray & Mark Bergen, 2004. "Asymmetric Price Adjustment "in the Small:" An Implication of Rational Inattention," Macroeconomics 0407012, University Library of Munich, Germany, revised 11 May 2005.
• Matthias Staat & Maik Hammerschmidt, 2004. "A Super Efficiency Model for Product Evaluation," Microeconomics 0402011, University Library of Munich, Germany.
• Durdana Ozretic Dosen & Vatroslav Skare, 2004. "Delivering Services via Internet: New Distribution Channel for Traditional Services," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, vol. 7(Special C), pages 141-152, December.
• Levy, Daniel & Young, Andrew T., 2004. ""The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 36(4 (Specia), pages 765-799.
  • Daniel Levy & Andrew T. Young, 2004. ""The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959," Working Papers 2004-2, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Andrew Young, 2004. ""The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959," Macroeconomics 0402013, University Library of Munich, Germany.
  • Levy, Daniel & Young, Andrew, 2004. "The Real Thing: Nominal Price Rigidity of the Nickel Coke, 1886–1959," MPRA Paper 1046, University Library of Munich, Germany.
  • Daniel Levy & Andrew T Young, 2004. "The Real Thing: Nominal Price Rigidity of the Nickel Coke, 1886-1959," Post-Print hal-02386914, HAL.
• Nagy, Szabolcs, 2004. "Environmentally Conscious Marketing," EconStor Theses, ZBW - Leibniz Information Centre for Economics, number 110949.
• Gutteck, Thomas, 2004. "Umfrage zur Analyse der Kunden des Tourismuszentrum Mecklenburgische Ostseeküste GmbH," Wismar Discussion Papers 05/2004, Hochschule Wismar, Wismar Business School.
• Wilhelm, Anette, 2004. "Probleme und Möglichkeiten zur Bestimmung der Promotioneffizienz bei konsumentengerichteten Promotions," Wismar Discussion Papers 06/2004, Hochschule Wismar, Wismar Business School.
• Otte, Jana, 2004. "Personalistische Aktiengesellschaft," Wismar Discussion Papers 07/2004, Hochschule Wismar, Wismar Business School.
• Schmit, Todd M. & Chung, Chanjin & Kaiser, Harry M., 2006. "The Dairy Case Management Program: Does It Mooove More Milk?," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 21(2), pages 1-6.
  • Schmit, Todd M. & Kaiser, Harry M., 2004. "The Dairy Case Management Program: Does It Mooove More Milk?," 2004 Annual meeting, August 1-4, Denver, CO 20317, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
• Martinez, Laura Martinez-Carrasco & Molla-Bauza, Margarita Brugarolas & Gomis, Francisco Jose Del Campo & Poveda, Africa Martinez, 2004. "El efecto de la preocupacion por la salud, el interes por la gastronomia y por la actividad social sobre la intensidad de consumo de vino de calidad," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 4(07), pages 1-16.
• Lusk, Jayson L. & Cevallos, Edgar, 2004. "Factors Influencing Demand for a Producer-Owned Beef Retail Outlet," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 36(1), pages 97-111, April.
  • Lusk, Jayson L. & Cevallos, Edgar, 2004. "Factors Influencing Demand for a Producer-Owned Beef Retail Outlet," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 36(01), pages 1-15, April.
• Gabriel BRATUCU & Tiberiu FORIS, 2004. "Imaginea Complexului Comercial "Eliana Mall" In Randul Populatiei Municipiului Brasov, In Varsta De Peste 14 Ani," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 2(1), pages 34-40, November.
• Sorina GIRBOVEANU, 2004. "Comunicare Verbala Si Nonverbala," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 2(1), pages 75-82, November.
• Teodora ROMAN, 2004. "Relatia Formare-Competente-Performante In Management," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 2(1), pages 83-89, November.
• Mine Oyman, 2004. "Consumersã­Attitudes Toward Sales Promotions Andperceived Benefits," Anadolu University Journal of Social Sciences, Anadolu University, vol. 4(1), pages 55-76, June.
• Kemal Poyraz & Ercan Taskin & Hakan Kara, 2004. "Evaluation of the Railway Passangers’Satisfaction and an Application," Anadolu University Journal of Social Sciences, Anadolu University, vol. 4(2), pages 73-88, December.
• Milena Angelova, 2004. "Sales Budgets Elaboration in Bulgarian Industrial Enterprises," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 1, pages 131-161.
• Daniel Levy & Haipeng Allan Chen & Sourav Ray & Mark Bergen, 2004. "Asymmetric Price Adjustment "in the Small:" An Implication of Rational Inattention," Macroeconomics 0407012, University Library of Munich, Germany, revised 11 May 2005.
  • Daniel Levy & Haipeng (Allan) Chen & Sourav Ray & Mark Bergen, 2004. "Asymmetric Price Adjustment in the Small: An Implication of Rational Inattention," Working Papers 2004-08, Bar-Ilan University, Department of Economics.
• Levy, Daniel & Young, Andrew T., 2004. ""The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 36(4 (Specia), pages 765-799.
  • Daniel Levy & Andrew T Young, 2004. "The Real Thing: Nominal Price Rigidity of the Nickel Coke, 1886-1959," Post-Print hal-02386914, HAL.
  • Daniel Levy & Andrew T. Young, 2004. ""The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959," Working Papers 2004-2, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Andrew Young, 2004. ""The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959," Macroeconomics 0402013, University Library of Munich, Germany.
  • Levy, Daniel & Young, Andrew, 2004. "The Real Thing: Nominal Price Rigidity of the Nickel Coke, 1886–1959," MPRA Paper 1046, University Library of Munich, Germany.
• Lusk, Jayson L. & Cevallos, Edgar, 2004. "Factors Influencing Demand for a Producer-Owned Beef Retail Outlet," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 36(01), pages 1-15, April.
  • Lusk, Jayson L. & Cevallos, Edgar, 2004. "Factors Influencing Demand for a Producer-Owned Beef Retail Outlet," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 36(1), pages 97-111, April.
• LÖNING, Hélène & BESSON, Madeleine & MENDOZA, Carla, 2004. "Using projective techniques to further understanding of the RAPM-PEU relationship : evidence from the experience of marketing and sales managers," HEC Research Papers Series 799, HEC Paris.
• ROUZIES, Dominique & ANDERSON, Erin & COUGHLAN, Anne T., 2004. "How Internal Transaction costs drive compensation schemes," HEC Research Papers Series 802, HEC Paris.
• BALAGUE, Christine & LEE, Janghyuk, 2004. "Dynamic modeling of web purchase behavior and e-mailing impact by Petri net," HEC Research Papers Series 804, HEC Paris.
• Hopkins, Ed, 2007. "Adaptive learning models of consumer behavior," Journal of Economic Behavior & Organization, Elsevier, vol. 64(3-4), pages 348-368.
  • Ed Hopkins, 2002. "Adaptive Learning Models of Consumer Behaviour," Edinburgh School of Economics Discussion Paper Series 80, Edinburgh School of Economics, University of Edinburgh.
  • Ed Hopkins, 2004. "Adaptive Learning Models of Consumer Behaviour," Edinburgh School of Economics Discussion Paper Series 121, Edinburgh School of Economics, University of Edinburgh, revised Nov 2004.
  • Ed Hopkins, 2006. "Adaptive Learning Models of Consumer Behaviour," Levine's Bibliography 122247000000000658, UCLA Department of Economics.
  • Ed Hopkins, 2010. "Adaptive Learning Models of Consumer Behaviour," Levine's Working Paper Archive 506439000000000346, David K. Levine.
• Vroomen, Bjorn & Hans Franses, Philip & van Nierop, Erjen, 2004. "Modeling consideration sets and brand choice using artificial neural networks," European Journal of Operational Research, Elsevier, vol. 154(1), pages 206-217, April.
  • Vroomen, B.L.K. & Franses, Ph.H.B.F. & van Nierop, J.E.M., 2001. "Modeling Consideration Sets and Brand Choice Using Artificial Neural Networks," ERIM Report Series Research in Management ERS-2001-10-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Kostas Axarloglou & Demetrios Tsapralis, 2004. "New Product Introductions and Price Markups," Eastern Economic Journal, Eastern Economic Association, vol. 30(2), pages 223-235, Spring.
• Mert Uydaci, 2004. "Pazarlamada Elektronik Posta Kullanimi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 4(1), pages 79-84.
• Hartmann, Patrick & Forcada Sainz, Francisco Javier & Apaolaza Ibáñez, Vanesa, 2004. "Superando los límites medioambientales de la empresa: Un estudio experimental del efecto del posicionamiento ecológico en la actitud hacia la marca," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Beristain Oñederra, José Juan, 2004. "Marketina erronka berriei erantzunez: balio sorkuntza," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• Levy, Daniel & Young, Andrew, 2004. "The Real Thing: Nominal Price Rigidity of the Nickel Coke, 1886–1959," MPRA Paper 1046, University Library of Munich, Germany.
  • Daniel Levy & Andrew Young, 2004. ""The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959," Emory Economics 0405, Department of Economics, Emory University (Atlanta).
  • Daniel Levy & Andrew T. Young, 2004. ""The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959," Working Papers 2004-2, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Andrew Young, 2004. ""The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959," Macroeconomics 0402013, University Library of Munich, Germany.
• Daniel Levy & Haipeng (Allan) Chen & Sourav Ray & Mark Bergen, 2004. "Asymmetric Price Adjustment in the Small: An Implication of Rational Inattention," Working Papers 2004-08, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Hainpeng (Allan) Chen & Sourav RayAuthor-Name: Mark Bergen, 2004. "Asymmetric Price Adjustment in the Small: An Implication of Rational Inattention," Emory Economics 0408, Department of Economics, Emory University (Atlanta).
  • Daniel Levy & Haipeng Allan Chen & Sourav Ray & Mark Bergen, 2004. "Asymmetric Price Adjustment "in the Small:" An Implication of Rational Inattention," Macroeconomics 0407012, University Library of Munich, Germany, revised 11 May 2005.
• Fok, D. & Horváth, C. & Paap, R. & Franses, Ph.H.B.F., 2004. "A hierarchical Bayes error correction model to explain dynamic effects," Econometric Institute Research Papers EI 2004-27, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
  • Fok, D. & Paap, R. & Horváth, C. & Franses, Ph.H.B.F., 2005. "A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes," ERIM Report Series Research in Management ERS-2005-047-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• van Oest, R.D. & Paap, R., 2004. "Analyzing the effects of past prices on reference price formation," Econometric Institute Research Papers EI 2004-36, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
• Verbeke, W.J.M.I. & Belschak, F.D. & Wuyts, S.H.K. & Bagozzi, R.P., 2004. "Account Managers Creation of Social Capital: Communal and Instrumental Investments and Performance Implications," ERIM Report Series Research in Management ERS-2004-011-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Verbeke, W.J.M.I. & Belschak, F.D. & Bagozzi, R.P., 2004. "The Adaptive Consequences of Pride in Personal Selling," ERIM Report Series Research in Management ERS-2004-012-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Belschak, F.D. & Verbeke, W.J.M.I. & Bagozzi, R.P., 2004. "Coping with Sales Call Anxiety and Its Effects on Protective Actions," ERIM Report Series Research in Management ERS-2004-013-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Lemmens, A. & Croux, C. & Dekimpe, M.G., 2004. "On The Predictive Content Of Production Surveys: A Pan-European Study," ERIM Report Series Research in Management ERS-2004-017-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Franses, Ph.H.B.F. & Vriens, M., 2004. "Advertising effects on awareness, consideration and brand choice using tracking data," ERIM Report Series Research in Management ERS-2004-028-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Dekimpe, M.G. & Skiera, B., 2004. "Channel Power in Multi-Channel Environments," ERIM Report Series Research in Management ERS-2004-041-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Gielens, K. & Dekimpe, M.G., 2004. "How To Seize a Window of Opportunity: The Entry Strategy of Retail Firms into Transition Economies," ERIM Report Series Research in Management ERS-2004-038-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Verhoef, P.C. & Langerak, F. & Donkers, A.C.D., 2004. "Understanding Brand and Dealer Retention in the New Car Market: The Moderating Role of Brand Type," ERIM Report Series Research in Management ERS-2004-084-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• van Heerde, H.J. & Dekimpe, M.G. & Putsis, W.P., 2004. "Marketing Models and the Lucas Critique," ERIM Report Series Research in Management ERS-2004-080-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Lemmens, A. & Croux, C. & Dekimpe, M.G., 2004. "Decomposing Granger Causality over the Spectrum," ERIM Report Series Research in Management ERS-2004-102-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Sloot, L.M. & Verhoef, P.C., 2004. "Understanding the Impact of Brand Delistings on Assortment Evaluations and Store Switching and Complaining Intentions," ERIM Report Series Research in Management ERS-2004-114-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Waarts, E., 2004. "Competition:an inspirational marketing tool," ERIM Inaugural Address Series Research in Management EIA-2004-022-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam..
• van Osselaer, S.M.J., 2004. "Of Rats and Brands: A Learning-and-Memory Perspective on Consumer Decisions," ERIM Inaugural Address Series Research in Management EIA-2004-023-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam..
• Nora Lado & Omar Licandro & Francisco Pérez Bermejo, "undated". "How Brand Names Affect the Price Setting of Carmakers Producing Twin Cars?," Working Papers 2003-27, FEDEA.
  • Nora LADO & Omar LICANDRO & Francisco PÉREZ, 2004. "How Brand Names Affect the Price Setting of Carmakers Producing Twin Cars?," Economics Working Papers ECO2004/01, European University Institute.
• Casillas, J. & Martínez-López, F. J. & Martínez, F. J., 2004. "Fuzzy Association Rules For Estimating Consumer Behaviour Models And Their Its Application To Explaining Trust In Internet Shopping," Fuzzy Economic Review, International Association for Fuzzy-set Management and Economy (SIGEF), vol. 0(2), pages 3-26, November.
• Levy, Daniel & Young, Andrew T., 2004. ""The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 36(4 (Specia), pages 765-799.
  • Daniel Levy & Andrew T. Young, 2004. ""The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959," Working Papers 2004-2, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Andrew T Young, 2004. "The Real Thing: Nominal Price Rigidity of the Nickel Coke, 1886-1959," Post-Print hal-02386914, HAL.
  • Daniel Levy & Andrew Young, 2004. ""The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959," Macroeconomics 0402013, University Library of Munich, Germany.
  • Levy, Daniel & Young, Andrew, 2004. "The Real Thing: Nominal Price Rigidity of the Nickel Coke, 1886–1959," MPRA Paper 1046, University Library of Munich, Germany.
• Reinhold Decker & Xuemin Zhao, 2004. "SMEs' Choice of Foreign Market Entry Mode: A Normative Approach," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 3(3), pages 181-200, December.
• Kai-Lung Hui, 2004. "Product Variety Under Brand Influence: An Empirical Investigation of Personal Computer Demand," Management Science, INFORMS, vol. 50(5), pages 686-700, May.
  • Kai-Lung HUI, 2002. "Product Variety under Brand Influence: An Empirical Investigation of Personal Computer Demand," Industrial Organization 0205004, University Library of Munich, Germany, revised 04 Mar 2006.
• R. Helm & M. Steiner & A. Scholl & L. Manthey, 2008. "A comparative empirical study on common methods for measuring preferences," International Journal of Management and Decision Making, Inderscience Enterprises Ltd, vol. 9(3), pages 242-265.
  • Roland Helm & Michael Steiner & Armin Scholl & Laura Manthey, 2004. "A Comparative Empirical Study on Common Methods for Measuring Preferences," Jenaer Schriften zur Wirtschaftswissenschaft (Expired!) 20/2004, Friedrich Schiller University of Jena, School of of Economics and Business Administration.
• Thomas Papon, 2004. "The effect of precommitment and past-experience on insurance choices: an experimental study," Cahiers de la Maison des Sciences Economiques b04083, Université Panthéon-Sorbonne (Paris 1).
• Thomas Papon, 2004. "L'influence de la durée d'engagement et du vécu dans les décisions d'assurance : deux études expérimentales," Cahiers de la Maison des Sciences Economiques v04040a, Université Panthéon-Sorbonne (Paris 1).
• Justin P. Johnson & David P. Myatt, 2006. "On the Simple Economics of Advertising, Marketing, and Product Design," American Economic Review, American Economic Association, vol. 96(3), pages 756-784, June.
  • David P. Myatt & Justin P. Johnson & Johnson Graduate School of Management & Cornell University, 2004. "On the Simple Economics of Advertising, Marketing, and Product Design," Economics Series Working Papers 185, University of Oxford, Department of Economics.
• Volker Nocke & Martin Peitz, 2003. "Monopoly Pricing under Demand Uncertainty: Final Sales versus Introductory ffers," PIER Working Paper Archive 03-002, Penn Institute for Economic Research, Department of Economics, University of Pennsylvania.
  • Volker Nocke & Martin Peitz, 2004. "Monopoly Pricing under Demand Uncertainty: Final Sales versus Introductory Offers," PIER Working Paper Archive 04-027, Penn Institute for Economic Research, Department of Economics, University of Pennsylvania.
• Filipe J. Sousa & Luis M. de Castro, 2004. "The strategic relevance of business relationships: a preliminary assessment," FEP Working Papers 163, Universidade do Porto, Faculdade de Economia do Porto.
• Levy, Daniel & Young, Andrew T., 2004. ""The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 36(4 (Specia), pages 765-799.
  • Daniel Levy & Andrew T. Young, 2004. ""The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959," Working Papers 2004-2, Bar-Ilan University, Department of Economics.
  • Levy, Daniel & Young, Andrew, 2004. "The Real Thing: Nominal Price Rigidity of the Nickel Coke, 1886–1959," MPRA Paper 1046, University Library of Munich, Germany.
  • Daniel Levy & Andrew Young, 2004. ""The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959," Macroeconomics 0402013, University Library of Munich, Germany.
  • Daniel Levy & Andrew T Young, 2004. "The Real Thing: Nominal Price Rigidity of the Nickel Coke, 1886-1959," Post-Print hal-02386914, HAL.
• Budiño, Gabriel, 2004. "Sistemas de Información para la Satisfacción de Clientes [Information Systems for Customer Satisfaction]," MPRA Paper 105884, University Library of Munich, Germany.
• Pirouz, Dante, 2004. "The Neuroscience of Consumer Decision-Making," MPRA Paper 2181, University Library of Munich, Germany, revised 30 Jan 2006.
• Levy, Daniel, 2004. "Discussion of "The Pricing Behavior of Firms in the Euro Area: New Survey Evidence," by Fabiani, S., et al. (2004)," MPRA Paper 3048, University Library of Munich, Germany.
• Blecker, Thorsten & Abdelkafi, Nizar & Kreutler, Gerold & Friedrich, Gerhard, 2004. "Product Configuration Systems: State of the Art, Conceptualization and Extensions," MPRA Paper 5291, University Library of Munich, Germany.
• Keane, Michael, 2004. "Modeling Health Insurance Choices in “Competitive” Markets," MPRA Paper 55198, University Library of Munich, Germany.

2003

• Rutger van Oest & Philip Hans Franses, 2003. "Which Brands gain Share from which Brands? Inference from Store-Level Scanner Data," Tinbergen Institute Discussion Papers 03-079/4, Tinbergen Institute.
  • van Oest, R.D. & Franses, Ph.H.B.F., 2003. "Which brands gain share from which brands? Inference from store-level scanner data," ERIM Report Series Research in Management ERS-2003-076-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• van den Bulte, C. & Stremersch, S., 2003. "Contagion and heterogeneity in new product diffusion: An emperical test," ERIM Report Series Research in Management ERS-2003-077-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Dekker, D.J. & Stokman, F. & Franses, Ph.H.B.F., 2003. "Effectiveness of Brokering within Account Management Organizations," ERIM Report Series Research in Management ERS-2003-078-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Horváth, C. & Franses, Ph.H.B.F., 2003. "Deriving dynamic marketing effectiveness from econometric time series models," ERIM Report Series Research in Management ERS-2003-079-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Dekimpe, M.G. & Hanssens, D.M. & Nijs, V.R. & Steenkamp, J-B.E.M., 2003. "Measuring Short- and Long-run Promotional Effectiveness on Scanner Data Using Persistence Modeling," ERIM Report Series Research in Management ERS-2003-087-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Dekimpe, M.G. & Hanssens, D.M., 2003. "Persistence Modeling for Assessing Marketing Strategy Performance," ERIM Report Series Research in Management ERS-2003-088-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• van Everdingen, Y.M. & Aghina, W.B., 2003. "Forecasting the international diffusion of innovations: An adaptive estimation approach," ERIM Report Series Research in Management ERS-2003-073-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Verhoef, P.C. & Vlagsma-Brangule, K., 2003. "Explaining Choice and Share of Category Requirements of Biologic Meat," ERIM Report Series Research in Management ERS-2003-093-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Pauwels, K.H. & Franses, Ph.H.B.F. & Srinivasan, S., 2003. "Reference-based transitions in short-run price elasticity," ERIM Report Series Research in Management ERS-2003-095-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Langerak, F. & Verhoef, P.C. & Verlegh, P.W.J. & de Valck, K., 2003. "The Effect of Members' Satisfaction with a Virtual Community on Member Participation," ERIM Report Series Research in Management ERS-2003-004-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Vanhamme, J., 2003. "Surprise... Surprise..., An Empirical Investigation on How Surprise is Connected to Customer Satisfaction," ERIM Report Series Research in Management ERS-2003-005-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• van Everdingen, Y.M. & Waarts, E., 2003. "A multi-country study of the adoption of ERP systems," ERIM Report Series Research in Management ERS-2003-019-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Hesselink, M. & van der Wiele, A., 2003. "Mystery Shopping: In-depth measurement of customer satisfaction," ERIM Report Series Research in Management ERS-2003-020-ORG, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Sándor, Z. & Wedel, M., 2003. "Differentiated Bayesian Conjoint Choice Designs," ERIM Report Series Research in Management ERS-2003-016-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Donkers, A.C.D. & Verhoef, P.C. & de Jong, M.G., 2003. "Predicting Customer Lifetime Value in Multi-Service Industries," ERIM Report Series Research in Management ERS-2003-038-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Franses, Ph.H.B.F., 2003. "On the Bass diffusion theory, empirical models and out-of-sample forecasting," ERIM Report Series Research in Management ERS-2003-034-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Fok, D. & Paap, R. & Franses, Ph.H.B.F., 2003. "Modeling Dynamic Effects of the Marketing Mix on Market Shares," ERIM Report Series Research in Management ERS-2003-044-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Deleersnyder, B. & Dekimpe, M.G. & Sarvary, M. & Parker, P.M., 2003. "Weathering Tight Economic Times: The Sales Evolution Of Consumer Durables Over The Business Cycle," ERIM Report Series Research in Management ERS-2003-046-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Koning, A.J. & Franses, Ph.H.B.F., 2003. "Confidence Intervals for Cronbach's Coefficient Alpha Values," ERIM Report Series Research in Management ERS-2003-041-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Althuizen, N.A.P. & Wierenga, B., 2003. "The Effectiveness of Case-Based Reasoning: An Application in Sales Promotions," ERIM Report Series Research in Management ERS-2003-053-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Vroomen, B.L.K. & Donkers, A.C.D. & Verhoef, P.C. & Franses, Ph.H.B.F., 2003. "Purchasing complex services on the Internet; An analysis of mortgage loan acquisitions," ERIM Report Series Research in Management ERS-2003-075-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Dekimpe, M.G., 2003. "Veranderende Datasets Binnen de Marketing: Puur Zegen of Ook een Bron van Frustratie?," ERIM Inaugural Address Series Research in Management 342, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam..
• Dr. Vassilis Angelis & Dr. Irini Rigopoulou, 2003. "‘The influence of the Brand name to Brand’s success’," European Research Studies Journal, European Research Studies Journal, vol. 0(3-4), pages 257-280, July - De.
• Setó, Dolors & Barberà, M.Glòria, 2003. "Custumer Loyalty In Services: An Approximation By Means Of Fuzzy Logic," Fuzzy Economic Review, International Association for Fuzzy-set Management and Economy (SIGEF), vol. 0(1), pages 25-38, May.
• Bergen, Mark & Ritson, Mark & Dutta, Shantanu & Levy, Daniel & Zbaracki, Mark, 2003. "Shattering the Myth of Costless Price Changes," European Management Journal, Elsevier, vol. 21(6), pages 663-669, December.
  • Bergen, Mark & Ritson, Mark & Dutta, Shantanu & Levy, Daniel & Zbaracki, Mark, 2003. "Shattering the Myth of Costless Price Changes," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 21(6), pages 663-669.
  • Mark Bergen & Shantanu Dutta & Daniel Levy & Mark Ritson & Mark Zbaracki, 2003. "Shattering the Myth of Costless Price Changes," Post-Print hal-02386514, HAL.
• Trina Larsen Andras & Srini S. Srinivasan, 2003. "Advertising Intensity and R&D Intensity: Differences across Industries and Their Impact on Firm's Performance," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 2(2), pages 167-176, August.
• Joost M. E. Pennings & Ale Smidts, 2003. "The Shape of Utility Functions and Organizational Behavior," Management Science, INFORMS, vol. 49(9), pages 1251-1263, September.
  • Pennings, J.M.E. & Smidts, A., 2002. "The Shape of Utility Functions and Organizational Behavior," ERIM Report Series Research in Management ERS-2002-18-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Bert Balk, 2003. "The Residual: On Monitoring and Benchmarking Firms, Industries, and Economies with Respect to Productivity," Journal of Productivity Analysis, Springer, vol. 20(1), pages 5-47, July.
  • Balk, B.M., 2001. "The Residual: On Monitoring and Benchmarking Firms, Industries, and Economies with respect to Productivity," ERIM Inaugural Address Series Research in Management EIA-2001-007-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam..
• Verwaal, Ernst & Donkers, Bas, 2003. "Customs-Related Transaction Costs, Firm Size and International Trade Intensity," Small Business Economics, Springer, vol. 21(3), pages 257-271, November.
  • Verwaal, E. & Donkers, A.C.D., 2001. "Customs-Related Transaction Costs, Firm Size and International Trade Intensity," ERIM Report Series Research in Management ERS-2001-13-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Volker Nocke & Martin Peitz, 2003. "Monopoly Pricing under Demand Uncertainty: Final Sales versus Introductory ffers," PIER Working Paper Archive 03-002, Penn Institute for Economic Research, Department of Economics, University of Pennsylvania.
  • Volker Nocke & Martin Peitz, 2004. "Monopoly Pricing under Demand Uncertainty: Final Sales versus Introductory Offers," PIER Working Paper Archive 04-027, Penn Institute for Economic Research, Department of Economics, University of Pennsylvania.
• Bernhard Baumgartner, 2003. "Measuring Changes In Brand Choice Behavior," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 55(3), pages 242-256, July.
• Joachim Büschken, 2003. "Wann neue Produkte vorankündigen?," Schmalenbach Journal of Business Research, Springer, vol. 55(1), pages 3-22, February.
• Henrik Sattler & Thomas Nitschke, 2003. "Ein empirischer Vergleich von Instrumenten zur Erhebung von Zahlungsbereitschaften," Schmalenbach Journal of Business Research, Springer, vol. 55(4), pages 364-381, June.
• Manfred Bruhn & Silke Michalski, 2003. "Analyse von Kundenabwanderungen — Forschungsstand, Erklärungsansätze, Implikationen," Schmalenbach Journal of Business Research, Springer, vol. 55(5), pages 431-454, August.
• van Oest, R.D. & Franses, Ph.H.B.F., 2003. "Which brands gain share from which brands? Inference from store-level scanner data," ERIM Report Series Research in Management ERS-2003-076-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
  • Rutger van Oest & Philip Hans Franses, 2003. "Which Brands gain Share from which Brands? Inference from Store-Level Scanner Data," Tinbergen Institute Discussion Papers 03-079/4, Tinbergen Institute.
• Bijmolt, T.H.A. & Paas, L.J. & Vermunt, J.K., 2003. "Country and Consumer Segmentation : Multi-Level Latent Class Analysis of Financial Product Ownership," Discussion Paper 2003-75, Tilburg University, Center for Economic Research.
• van Heerde, H.J. & Gupta, S. & Wittink, D.R., 2003. "Is 3/4 of the Sales Promotion Bump Due to Brand Switching? No it is 1/3," Discussion Paper 2003-5, Tilburg University, Center for Economic Research.
• Michel Van de Velden & Tammo Bijmolt, 2003. "Generalized canonical correlation analysis of matrices with different row and column orders," Economics Working Papers 696, Department of Economics and Business, Universitat Pompeu Fabra.
• Juan Carlos Bou & Albert Satorra, 2003. "The persistence of abnormal returns at industry and firm levels," Economics Working Papers 729, Department of Economics and Business, Universitat Pompeu Fabra.
• Verhagen, Tibert & Ham, Erik van den & Creemers, Marcel, 2003. "Functional online store attributes: towards a classification of CDSS content," Serie Research Memoranda 0011, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
• Il-Horn Hann & Kai-Lung Hui & Tom S. Lee & I.P.L. Png, 2003. "The Value of Online Information Privacy: An Empirical Investigation," Industrial Organization 0304001, University Library of Munich, Germany, revised 01 Apr 2003.
• Ivan Martchevski & Veneta Bojinova & Dragomir Iliev, 2003. "Internet As A New Tool In The Firm Strategy Of The Bulgarian Export Oriented Enterprises," International Trade 0311001, University Library of Munich, Germany.
• H. H. Bauer & M. Staat & M. Hammerschmidt, 2003. "Value Based Benchmarking and Market Partitioning," Microeconomics 0309004, University Library of Munich, Germany.
• Judith A. Chevalier & Dina Mayzlin, 2003. "The Effect of Word of Mouth on Sales: Online Book Reviews," NBER Working Papers 10148, National Bureau of Economic Research, Inc.
  • Dina Mayzlin & Judith A. Chevalier, 2003. "The Effect of Word of Mouth on Sales: Online Book Reviews," Yale School of Management Working Papers ysm413, Yale School of Management.
• Simon A. Mercado, 2003. "The Impact of EU Legislation on the Marketing of Goods and Services in the European Union," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, vol. 6(1-2), pages 43-56, May - Nov.
• Bergen, Mark & Ritson, Mark & Dutta, Shantanu & Levy, Daniel & Zbaracki, Mark, 2003. "Shattering the Myth of Costless Price Changes," European Management Journal, Elsevier, vol. 21(6), pages 663-669, December.
  • Bergen, Mark & Ritson, Mark & Dutta, Shantanu & Levy, Daniel & Zbaracki, Mark, 2003. "Shattering the Myth of Costless Price Changes," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 21(6), pages 663-669.
  • Mark Bergen & Shantanu Dutta & Daniel Levy & Mark Ritson & Mark Zbaracki, 2003. "Shattering the Myth of Costless Price Changes," Post-Print hal-02386514, HAL.
• Neunteufel, Herbert & Rössel, Gottfried & Sassenberg, Uwe, 2003. "Das Marketingniveau in der Kunststoffbranche Westmecklenburgs," Wismar Discussion Papers 06/2003, Hochschule Wismar, Wismar Business School.
• Enke, Margit & Reimann, Martin, 2003. "Kulturell bedingtes Investorenverhalten: Ausgewählte Probleme des Kommunikations- und Informationsprozesses der Investor relations," Freiberg Working Papers 2003/08, TU Bergakademie Freiberg, Faculty of Economics and Business Administration.
• Barrena Figueroa, Ramo & Sanchez Garcia, Mercedes & Gil, Jose Maria & Gracia, Azucena & Rivera, Luis M., 2003. "La certificacion como estrategia para la recuperacion de la confianza del consumidor en la adquisicion de la carne de ternera," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 3(01), pages 1-23.
• Lusk, Jayson L., 2003. "Using Experimental Auctions for Marketing Applications: A Discussion," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 35(2), pages 349-360, August.
  • Lusk, Jayson L., 2003. "Using Experimental Auctions for Marketing Applications: A Discussion," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 35(2), pages 1-12, August.
• Julia Uzunova, 2003. "On marketing paradigms and marketing space in the changing firms," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 63-90.
• Tsvetanka Indzhova, 2003. "Marketing Strategies and Tools on the Market of Balkan Countries," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 50-65.
• Mark Bergen & Shantanu Dutta & Daniel Levy & Mark Ritson & Mark Zbaracki, 2003. "Shattering the Myth of Costless Price Changes: Emerging Perspectives on Dynamic Pricing," Working Papers 2003-09, Bar-Ilan University, Department of Economics.
  • Mark Bergen & Mark Ritson & Shantanu Dutta & Daniel Levy & Mark Zbaracki, 2005. "Shattering the Myth of Costless Price Changes: Emerging Perspectives on Dynamic Pricing," Others 0505006, University Library of Munich, Germany.
• Lusk, Jayson L., 2003. "Using Experimental Auctions for Marketing Applications: A Discussion," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 35(2), pages 1-12, August.
  • Lusk, Jayson L., 2003. "Using Experimental Auctions for Marketing Applications: A Discussion," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 35(2), pages 349-360, August.
• Salim Chahine & Jean-Pierre Mathieu, 2003. "Valorisation stratégique par contextes de valeur:le cas des introductions sur le Nouveau marché," Revue Finance Contrôle Stratégie, revues.org, vol. 6(2), pages 91-114, June.
• Pierre-Antoine Sprimont, 2003. "Stratégies compétitives, contrôle des vendeurs et performance de la force de vente," Revue Finance Contrôle Stratégie, revues.org, vol. 6(3), pages 137-159, September.
• Gilles, LAURENT & Thierry, LAGEAT & Sandor, CZELLAR, 2003. "Engineering Hedonic Attributes to Generate Perceptions of Luxury:Consumer Perception of an Everyday Sound," HEC Research Papers Series 779, HEC Paris.
• Frédéric, DALSACE & Erin, ANDERSON & William T., ROSS, Jr., 2003. "Path Dependence in Personal Selling : A Meso-Analysis of Vertical Integration," HEC Research Papers Series 787, HEC Paris.
• DALSACE, Frédéric & ROSS Jr., William T. & ANDERSON, Erin, 2003. "Should you set up your own Sales Force or should you outsource it? Pitfalls in the standard analysis," HEC Research Papers Series 795, HEC Paris.
• Fred A. Yamoah, 2014. "An Exploratory Study of Marketing Factors Influencing Fairtrade Food Buying Behaviour in the UK," International Review of Management and Marketing, Econjournals, vol. 4(1), pages 13-23.
• Bergen, Mark & Ritson, Mark & Dutta, Shantanu & Levy, Daniel & Zbaracki, Mark, 2003. "Shattering the Myth of Costless Price Changes," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 21(6), pages 663-669.
  • Bergen, Mark & Ritson, Mark & Dutta, Shantanu & Levy, Daniel & Zbaracki, Mark, 2003. "Shattering the Myth of Costless Price Changes," European Management Journal, Elsevier, vol. 21(6), pages 663-669, December.
  • Mark Bergen & Shantanu Dutta & Daniel Levy & Mark Ritson & Mark Zbaracki, 2003. "Shattering the Myth of Costless Price Changes," Post-Print hal-02386514, HAL.
• Konishi, Hideo & Sandfort, Michael T., 2003. "Anchor stores," Journal of Urban Economics, Elsevier, vol. 53(3), pages 413-435, May.
  • Hideo Konishi & Michael Sandfort, 2001. "Anchor Stores," Boston College Working Papers in Economics 516, Boston College Department of Economics, revised 14 Nov 2002.
• Kaan Yaralioglu & Haluk Koksal, 2003. "Analytic Hierarchy Process As a Managerial Decision Tool in The Evaluation of New Product Ideas," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 3(1), pages 119-137.
• Keti Ventura, 2003. "Pazarlama Arastirmalari Kapsaminda Yasanan Teknoloji-Tabanli Degisim," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 3(1), pages 78-89.
• Turan Atilgan, 2003. "Ege Universitesi Ogrencilerinin Tekstil Urunlerinin Markalari Hakkindaki Gorusleri Uzerine Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 3(1), pages 90-118.
• Ramos e Silva, João Augusto & Periáñez Cañadillas, Iñaki, 2003. "Delimitación del Marketing con Causa o Marketing Social Corporativo mediante el análisis de empresas que realizan acciones de responsabilidad social," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Mark Bergen & Shantanu Dutta & Daniel Levy & Mark Ritson & Mark Zbaracki, 2003. "Shattering the Myth of Costless Price Changes: Emerging Perspectives on Dynamic Pricing," Working Papers 2003-09, Bar-Ilan University, Department of Economics.
  • Mark Bergen & Mark Ritson & Shantanu Dutta & Daniel Levy & Mark Zbaracki, 2005. "Shattering the Myth of Costless Price Changes: Emerging Perspectives on Dynamic Pricing," Others 0505006, University Library of Munich, Germany.
  • Mark Bergen & Shantanu Dutta & Daniel Levy & Mark Ritson & Mark Zbaracki, 2003. "Shattering the Myth of Costless Price Changes: Emerging Perspectives on Dynamic Pricing," Emory Economics 0325, Department of Economics, Emory University (Atlanta).

2002

• Antoaneta Vassileva, 2002. "The Conception "Euro-Marketing" and Recommendations to the Bulgarian Exporters," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 50-67.
• Renart, Lluis G., 2002. "Cycle of a single company's involvement in an export consortium, The," IESE Research Papers D/477, IESE Business School.
• Hopkins, Ed, 2007. "Adaptive learning models of consumer behavior," Journal of Economic Behavior & Organization, Elsevier, vol. 64(3-4), pages 348-368.
  • Ed Hopkins, 2002. "Adaptive Learning Models of Consumer Behaviour," Edinburgh School of Economics Discussion Paper Series 80, Edinburgh School of Economics, University of Edinburgh.
  • Ed Hopkins, 2004. "Adaptive Learning Models of Consumer Behaviour," Edinburgh School of Economics Discussion Paper Series 121, Edinburgh School of Economics, University of Edinburgh, revised Nov 2004.
  • Ed Hopkins, 2006. "Adaptive Learning Models of Consumer Behaviour," Levine's Bibliography 122247000000000658, UCLA Department of Economics.
  • Ed Hopkins, 2010. "Adaptive Learning Models of Consumer Behaviour," Levine's Working Paper Archive 506439000000000346, David K. Levine.
• Cenk Arsun YUKSEL, 2002. "Dondurulmus Hazir Yemek Satin Alan Tuketicilerin Ozelliklerini Belirlemeye Yonelik Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 2(1), pages 91-103.
• Ece Nuket ONDOGAN, 2002. "Turkiye'de Islenmis Ithal Gida Urunleri Pazarlamasý," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 2(2), pages 93-104.
• Periáñez Cañadillas, Iñaki & Pando García, Julián, 2002. "La investigación comercial como instrumento básico para el conocimiento de las actitudes del electorado: un estudio empírico en la Universidad del País Vasco," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Mediano Serrano, Lucía, 2002. "Un caso de marketing turístico: el agroturismo en el País Vasco," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Del Río Lanza, Ana Belén & Vázquez Casielles, Rodolfo & Iglesias Argüelles, Víctor, 2002. "El valor de marca: perspectivas de análisis y criterios de estimación," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Villaba Merlo, Francisco Javier & Periáñez Cañadillas, Iñaki, 2002. "La promoción de ventas en los mercados de consumo: Propuesta de un nuevo enfoque de gestión promocional," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Aguirre García, María Soledad & Aparicio de Castro, María Gloria, 2002. "La gestión de calidad y el marketing interno como factores de competitividad en empresas de servicios: El caso de empresas vascas de servicios con gestión avanzada," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Hartmann, Patrick & Apaolaza Ibáñez, Vanesa & Forcada Sainz, Francisco Javier, 2002. "El efecto del posicionamiento en la lealtad del cliente: Un análisis empírico para el caso de Iberdrola," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Mediano Serrano, Lucía, 2002. "Incidencia del nuevo consumidor turístico en la estrategia de marketing," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• Daniel Levy & Haipeng (Allan) Chen & Georg Müller & Shantanu Dutta & Mark Bergen, 2010. "Holiday Price Rigidity and Cost of Price Adjustment," Economica, London School of Economics and Political Science, vol. 77(305), pages 172-198, January.
  • Daniel Levy & Georg Müller & Shantanu Dutta & Mark Bergen, 2002. "Holiday Price Rigidity and Cost of Price Adjustment," Working Papers 2002-03, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Georg Mueller & Haipeng (Allan) Chen & Mark Bergen & Shantanu Dutta, 2008. "Holiday Price Rigidity and Cost of Price Adjustment," Emory Economics 0802, Department of Economics, Emory University (Atlanta).
  • Daniel Levy & Georg Muller & Shantanu Dutta & Mark Bergen, 2004. "Holiday Price Rigidity and Cost of Price Adjustment," Macroeconomics 0402019, University Library of Munich, Germany, revised 10 Jun 2005.
  • Daniel Levy & Georg Muller & Shantanu Dutta & Mark Bergen, 2002. "Holiday Price Rigidity and Cost of Price Adjustment," Emory Economics 0208, Department of Economics, Emory University (Atlanta).
  • Levy, Daniel & Müller, Georg & Chen, Haipeng (Allan) & Bergen, Mark & Dutta, Shantanu, 2008. "Holiday Price Rigidity and Cost of Price Adjustment," MPRA Paper 13095, University Library of Munich, Germany.
  • Daniel Levy & Georg Müller & Haipeng (Allan) Chen & Mark Bergen & Shantanu Dutta, 2009. "Holiday Price Rigidity and Cost of Price Adjustment," Working Papers 2009-03, Bar-Ilan University, Department of Economics.
• Jonker, J.-J. & Piersma, N. & Potharst, R., 2002. "Direct Mailing Decisions for a Dutch Fundraiser," Econometric Institute Research Papers ERS-2002-111-LIS, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
• Wierenga, B. & Soethoudt, H., 2002. "Suboptimality of Sales Promotions and Improvement Through Channel Coordination," ERIM Report Series Research in Management ERS-2002-10MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Loef, J. & Antonides, G. & van Raaij, W.F., 2002. "The Role of Schema Salience in Ad Processing and Evaluation," ERIM Report Series Research in Management ERS-2002-15-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Jonker, J.-J. & Franses, Ph.H.B.F. & Piersma, N., 2002. "Evaluating Direct Marketing Campaigns: recent findings and future research topics," ERIM Report Series Research in Management ERS-2002-26-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Srinivasan, S. & Pauwels, K.H. & Hanssens, D.M. & Dekimpe, M.G., 2002. "Do Promotions Benefit Manufacturers, Retailers or Both?," ERIM Report Series Research in Management ERS-2002-21-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Deleersnyder, B. & Geyskens, I. & Gielens, K. & Dekimpe, M.G., 2002. "How Cannibalistic is the Internet Channel?," ERIM Report Series Research in Management ERS-2002-22-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Joost M. E. Pennings & Ale Smidts, 2003. "The Shape of Utility Functions and Organizational Behavior," Management Science, INFORMS, vol. 49(9), pages 1251-1263, September.
  • Pennings, J.M.E. & Smidts, A., 2002. "The Shape of Utility Functions and Organizational Behavior," ERIM Report Series Research in Management ERS-2002-18-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Verhoef, P.C., 2002. "The Joint Effect of Relationship Perceptions, Loyalty Program and Direct Mailing on Customer Share Development," ERIM Report Series Research in Management ERS-2002-27-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Steenkamp, J-B.E.M. & Nijs, V.R. & Hanssens, D.M. & Dekimpe, M.G., 2002. "Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion," ERIM Report Series Research in Management ERS-2002-20-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Franses, Ph.H.B.F. & Heij, C., 2002. "Estimated Parameters Do Not Get the "Wrong Sign" Due To Collinearity Across Included Variables," ERIM Report Series Research in Management ERS-2002-31-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Dekker, D.J. & Krackhardt, D. & Franses, Ph.H.B.F., 2002. "Dynamic Effects of Trust and Cognitive Social Structures on Information Transfer Relationships," ERIM Report Series Research in Management ERS-2002-33-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• van Rekom, J. & Wierenga, B., 2002. "Means-End Relations," ERIM Report Series Research in Management ERS-2002-36-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Loef, J. & Verlegh, P.W.J., 2002. "Cognitive and Affective Consequences of Two Types of Incongruent Advertising," ERIM Report Series Research in Management ERS-2002-42-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Franses, Ph.H.B.F. & Stremersch, S., 2002. "Modeling Generational Transitions from Aggregate Data," ERIM Report Series Research in Management ERS-2002-49-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• den Hartigh, E. & Langerak, F. & Commandeur, H.R., 2002. "The Effects of Self-Reinforcing Mechanisms on Firm Performance," ERIM Report Series Research in Management ERS-2002-46-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Boswijk, H. Peter & Franses, Philip Hans, 2005. "On the Econometrics of the Bass Diffusion Model," Journal of Business & Economic Statistics, American Statistical Association, vol. 23, pages 255-268, July.
  • Boswijk, H.P. & Franses, Ph.H.B.F., 2002. "The Econometrics Of The Bass Diffusion Model," ERIM Report Series Research in Management ERS-2002-66-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Leenders, M.A.A.M. & Wierenga, B., 2002. "How The Impact Of Integration Of Marketing And R&D Differs Depending On A Firm?s Resources And Its Strategic Scope," ERIM Report Series Research in Management ERS-2002-68-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• van Nierop, J.E.M. & Fok, D. & Franses, Ph.H.B.F., 2002. "Sales Models For Many Items Using Attribute Data," ERIM Report Series Research in Management ERS-2002-65-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Bolton, R.N. & Lemo, K.N. & Verhoef, P.C., 2002. "The Theoretical Underpinnings of Customer Asset Management," ERIM Report Series Research in Management ERS-2002-80-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Verhoef, P.C. & Langerak, F., 2002. "Further Thoughts on CRM," ERIM Report Series Research in Management ERS-2002-83-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Smit, W. & van Bruggen, G.H. & Wierenga, B., 2002. "Building Stronger Channel Relationships Through Information Sharing," ERIM Report Series Research in Management ERS-2002-84-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Langerak, F., 2002. "What is the Predictive Power of Market Orientation?," ERIM Report Series Research in Management ERS-2002-88-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Verhoef, P.C. & Antonides, G. & de Hoog, A.N., 2002. "Service Processes as a Sequence of Events," ERIM Report Series Research in Management ERS-2002-105-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Sloot, L.M. & Verhoef, P.C. & Franses, Ph.H.B.F., 2002. "The impact of brand and category characteristics on consumer stock-out reactions," ERIM Report Series Research in Management ERS-2002-106-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Cornelissen, A.M.G. & van den Berg, J.H. & Koops, W.J. & Kaymak, U., 2002. "Eliciting Expert Knowledge for Fuzzy Evaluation of Agricultural Production Systems," ERIM Report Series Research in Management ERS-2002-108-LIS, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Jonker, J.-J. & Piersma, N. & Potharst, R., 2002. "Direct Mailing Decisions for a Dutch Fundraiser," ERIM Report Series Research in Management ERS-2002-111-LIS, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Smidts, A., 2002. "Kijken in het brein: Over de mogelijkheden van neuromarketing," ERIM Inaugural Address Series Research in Management 308, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam..
• Szabó G., Gábor, 2002. "A szövetkezeti vertikális integráció fejlődése az élelmiszer-gazdaságban [Development of vertical integration by cooperatives in the agri-food economy]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(3), pages 235-250.
• Gereffi, Gary, 2002. "The International Competitiveness of Asian Economies in the Apparel Commodity Chain," ADB Economics Working Paper Series 5, Asian Development Bank.
• Harald J. van Heerde & Peter S. H. Leeflang & Dick R. Wittink, 2002. "How Promotions Work: Scan Pro-Based Evolutionary Model Building," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 54(3), pages 198-220, July.
• Carsten Hahn & Michael D. Johnson & Andreas Herrmann & Frank Huber, 2002. "Capturing Customer Heterogeneity Using A Finite Mixture Pls Approach," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 54(3), pages 243-269, July.
• Heribert Gierl & Silke Bambauer, 2002. "Information Networks As A Safeguard From Opportunism In Industrial Supplier-Buyer Relationships," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 54(4), pages 335-350, October.
• Heribert Gierl & Hans Höser, 2002. "Der Reihenfolgeeffekt auf Präferenzen," Schmalenbach Journal of Business Research, Springer, vol. 54(1), pages 3-18, February.
• Markus Voeth, 2002. "Nachfragerbündelung," Schmalenbach Journal of Business Research, Springer, vol. 54(2), pages 113-127, March.
• Heribert Gierl & Roland Helm & Stefan Stumpp, 2002. "Markentreue und Kaufintervalle bei langlebigen Konsumgütern," Schmalenbach Journal of Business Research, Springer, vol. 54(3), pages 215-232, May.
• Bernhard Baumgartner & Harald Hruschka, 2002. "Ein Discrete Choice-Modell zur Erklärung von Markentreue auf Grundlage von Theorien des Lernens und der wahrgenommenen Unsicherheit," Schmalenbach Journal of Business Research, Springer, vol. 54(4), pages 299-316, June.
• Harald Hruschka & Werner Fettes & Markus Probst, 2002. "Die Bewährung von Ankerpreismodellen bei der Erklärung der Markenwahl," Schmalenbach Journal of Business Research, Springer, vol. 54(5), pages 426-441, August.
• Hans H. Bauer & Ralf Mäder & Frank Huber, 2002. "Markenpersönlichkeit als Determinante von Markenloyalität," Schmalenbach Journal of Business Research, Springer, vol. 54(8), pages 687-709, December.
• Richard Adam & Andreas Herrmann & Frank Huber & Martin Wricke, 2002. "Kundenzufriedenheit und Preisbereitschaft — Empirische Erkenntnisse aus der Hotelbranche," Schmalenbach Journal of Business Research, Springer, vol. 54(8), pages 762-778, December.
• Rutger van Oest & Richard Paap & Philip Hans Franses, 2002. "A Joint Framework for Category Purchase and Consumption Behavior," Tinbergen Institute Discussion Papers 02-124/4, Tinbergen Institute.
• Leenheer, J. & Bijmolt, T.H.A. & van Heerde, H.J. & Smidts, A., 2002. "Do Loyalty Programs Enhance Behavioral Loyalty : An Empirical Analysis Accounting for Program Design and Competitive Effects," Discussion Paper 2002-65, Tilburg University, Center for Economic Research.
• Bijmolt, T.H.A. & Wedel, M. & DeSarbo, W.S., 2002. "Adaptive Multidimensional Scaling : The Spatial Representation of Brand Consideration and Dissimilarity Judgments," Discussion Paper 2002-82, Tilburg University, Center for Economic Research.
• Kai-Lung Hui, 2004. "Product Variety Under Brand Influence: An Empirical Investigation of Personal Computer Demand," Management Science, INFORMS, vol. 50(5), pages 686-700, May.
  • Kai-Lung HUI, 2002. "Product Variety under Brand Influence: An Empirical Investigation of Personal Computer Demand," Industrial Organization 0205004, University Library of Munich, Germany, revised 04 Mar 2006.
• K. Sudhir & Vrinda Kadiyali & Vithala R. Rao, 2002. "Structural Analysis of Competitive Behavior: New Empirical Industrial Organization Methods in Marketing," Yale School of Management Working Papers ysm231, Yale School of Management.
• Peter S.H. Leeflang & Harald J. van Heerde & Dick Wittink, 2002. "How Promotions Work: SCAN*PRO-Based Evolutionary Model Building," Yale School of Management Working Papers ysm292, Yale School of Management.
• Dina Mayzlin & David Godes, 2002. "Using Online Conversations to Study Word of Mouth Communication," Yale School of Management Working Papers ysm304, Yale School of Management.
• Darko Tipuric, 2002. "Is There Relationship between Firm Size and Profitability?," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, vol. 5(Special C), pages 139-154, December.
• Enrique Bigne & Andreu Blesa & Maria Ripolles, 2002. "The Role of Embeddedness in Marketing Channel Relationships," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, vol. 5(Special C), pages 5-20, December.
• Dutta, Shantanu & Bergen, Mark & Levy, Daniel & Ritson, Mark & Zbaracki, Mark, 2002. "Pricing as a Strategic Capability," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 43(3 (April ), pages 61-66.

2001

• Ramrattan, Lall & Zimmerman, Alan & Szenberg, Michael, 2001. "Coping with cultural differences in international market research," Journal of Financial Transformation, Capco Institute, vol. 3, pages 109-116.
• Harald Hruschka, 2001. "An Artificial Neural Net Attraction Model (Annam) To Analyze Market Share Effects Of Marketing Instruments," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 53(1), pages 27-40, January.
• Ulf G. Marks & Sönke Albers, 2001. "Experiments In Competitive Product Positioning : Actual Behavior Compared To Nash Solutions," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 53(3), pages 150-174, July.
• Thomas Günther & Catharina Kriegbaum-Kling, 2001. "Brand Valuation And Control: An Empirical Study," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 53(4), pages 263-294, October.
• Christian Homburg & Phoebe Kebbel, 2001. "Komplexität als Determinante der Qualitätswahrnehmung von Dienstleistungen," Schmalenbach Journal of Business Research, Springer, vol. 53(5), pages 478-499, August.
• Heribert Gierl & Roland Helm & Stefan Stumpp, 2001. "Wertfunktion der Prospect-Theorie, Produktpräferenzen und Folgerungen für das Marketing," Schmalenbach Journal of Business Research, Springer, vol. 53(6), pages 559-588, September.
• Thorsten Teichert, 2001. "Nutzenermittlung in wahlbasierter Conjoint-Analyse: Ein Vergleich von Latent-Class- und hierarchischem Bayes-Verfahren," Schmalenbach Journal of Business Research, Springer, vol. 53(8), pages 798-822, December.
• Conlon, B.J. & Dellaert, B.G.C. & van Soest, A.H.O., 2001. "Complexity and Accuracy in Consumer Choice : The Double Benefits of Being the Consistently Better Brand," Other publications TiSEM 20bb5327-7ab0-4bc6-a2c6-b, Tilburg University, School of Economics and Management.
  • Conlon, B.J. & Dellaert, B.G.C. & van Soest, A.H.O., 2001. "Complexity and Accuracy in Consumer Choice : The Double Benefits of Being the Consistently Better Brand," Discussion Paper 2001-54, Tilburg University, Center for Economic Research.
• Conlon, B.J. & Dellaert, B.G.C. & van Soest, A.H.O., 2001. "Optimal Effort in Consumer Choice : Theory and Experimental Evidence for Binary Choice," Other publications TiSEM dce11aa3-977d-4d72-80dc-4, Tilburg University, School of Economics and Management.
  • Conlon, B.J. & Dellaert, B.G.C. & van Soest, A.H.O., 2001. "Optimal Effort in Consumer Choice : Theory and Experimental Evidence for Binary Choice," Discussion Paper 2001-51, Tilburg University, Center for Economic Research.
• Mazón, Cristina & Pereira, Pedro, 2001. "Electronic commerce, consumer search and retailing cost reduction," UC3M Working papers. Economics we016722, Universidad Carlos III de Madrid. Departamento de Economía.
  • Cristina Mazón & Pedro Pereira, 2001. "Electronic commerce, consumer search and reailing cost reduction," Documentos de Trabajo del ICAE 0102, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Instituto Complutense de Análisis Económico.
• Heijden, Hans van der & Verhagen, Tibert, 2001. "Measuring and assessing online store image: a study of two online bookshops in the Benelux," Serie Research Memoranda 0035, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
• Ingenbleek, Paul & Debruyne, Marion & Frambach, Ruud T., 2001. "On cost-informed pricing and customer value: a resource-advantage perspective on industrial innovation pricing practices," Serie Research Memoranda 0038, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
• Dick Wittink & Peter S.H. Leeflang & Harald J. van Heerde, 2001. "Flexible Decomposition of Sales Promotion Effects Using Store-Level Scanner Data," Yale School of Management Working Papers ysm193, Yale School of Management.
• Dick Wittink & Sachin Gupta & Harald J. van Heerde, 2001. "The Brand Switching Fraction of Promotion Effects: Unit Sales Versus Elasticity Decompositions," Yale School of Management Working Papers ysm222, Yale School of Management.
• Dick Wittink & Csilla Horvath & Peter S.H. Leeflang, 2001. "Dynamic Analysis of a Competitive Marketing System," Yale School of Management Working Papers ysm226, Yale School of Management.
• K. Sudhir, 2001. "Competitive Pricing Behavior in the US Auto Market: A Structural Analysis," Yale School of Management Working Papers ysm228, Yale School of Management.
• K. Sudhir & Vrinda Kadiyali & Vithala R. Rao, 2001. "Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer," Yale School of Management Working Papers ysm229, Yale School of Management.
• K. Sudhir & Andrew S. Ainslie & Debabrata Talukdar, 2001. "Investigating New Product Diffusion across Products and Countries," Yale School of Management Working Papers ysm230, Yale School of Management.
• Georgi Manolov, 2001. "Political Marketing: Nature and Characteristics," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 59-76.
• Petar Banchev, 2001. "Marketing Evaluations for Serving the Buyers on the Consumer Market," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 45-55.
• Levy, Daniel & Müller, Georg & Chen, Haipeng (Allan) & Bergen, Mark & Dutta, Shantanu, 2010. "Holiday Price Rigidity and Cost of Price Adjustment," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 77(305), pages 172-198.
  • Daniel Levy & Haipeng (Allan) Chen & Georg Müller & Shantanu Dutta & Mark Bergen, 2010. "Holiday Price Rigidity and Cost of Price Adjustment," Economica, London School of Economics and Political Science, vol. 77(305), pages 172-198, January.
  • Daniel Levy & Georg Müller & Shantanu Dutta & Mark Bergen, 2002. "Holiday Price Rigidity and Cost of Price Adjustment," Working Papers 2002-03, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Georg Müller & Haipeng (Allan) Chen & Mark Bergen & Shantanu Dutta, 2009. "Holiday Price Rigidity and Cost of Price Adjustment," Working Papers 2009-03, Bar-Ilan University, Department of Economics.
  • Daniel Levy & Georg Muller & Shantanu Dutta & Mark Bergen, 2004. "Holiday Price Rigidity and Cost of Price Adjustment," Macroeconomics 0402019, University Library of Munich, Germany, revised 10 Jun 2005.
  • Daniel Levy & Georg Müller & Haipeng Allan Chen & Mark Bergen & Shantanu Dutta, 2010. "Holiday Price Rigidity and Cost of Price Adjustment," Post-Print hal-02387730, HAL.
  • Levy, Daniel & Müller, Georg & Chen, Haipeng (Allan) & Bergen, Mark & Dutta, Shantanu, 2008. "Holiday Price Rigidity and Cost of Price Adjustment," MPRA Paper 13095, University Library of Munich, Germany.
• Konishi, Hideo & Sandfort, Michael T., 2003. "Anchor stores," Journal of Urban Economics, Elsevier, vol. 53(3), pages 413-435, May.
  • Hideo Konishi & Michael Sandfort, 2001. "Anchor Stores," Boston College Working Papers in Economics 516, Boston College Department of Economics, revised 14 Nov 2002.
• Michel Gensollen, 2001. "Internet. Marché électronique ou réseaux commerciaux ?," Revue économique, Presses de Sciences-Po, vol. 52(7), pages 137-161.
• Arnold Picot & Dominik K. Heger & Rahild Neuburger, 2001. "Der elektronische Handel - Potentiale für Unternehmen," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 54(06), pages 19-26, October.
• Hans Schedl, 2001. "Wo steht der elektronische Handel in Deutschland?," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 54(06), pages 27-33, May.
• Cristina Mazón & Pedro Pereira, 2001. "Electronic commerce, consumer search and reailing cost reduction," Documentos de Trabajo del ICAE 0102, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Instituto Complutense de Análisis Económico.
  • Mazón, Cristina & Pereira, Pedro, 2001. "Electronic commerce, consumer search and retailing cost reduction," UC3M Working papers. Economics we016722, Universidad Carlos III de Madrid. Departamento de Economía.
• Fok, Dennis & Franses, Philip Hans, 2001. "Forecasting market shares from models for sales," International Journal of Forecasting, Elsevier, vol. 17(1), pages 121-128.
  • Fok, D. & Franses, Ph.H.B.F., 2000. "Forecasting Market Shares from Models for Sales," ERIM Report Series Research in Management ERS-2000-03-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Dekker, D.J. & Franses, Ph.H.B.F. & Krackhardt, D., 2001. "An Equilibrium-Correction Model for Dynamic Network Data," ERIM Report Series Research in Management ERS-2001-39-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Balk, B.M., 2001. "Aggregation Methods in International Comparisons," ERIM Report Series Research in Management ERS-2001-41-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• van Bruggen, G.H. & Kacker, M. & Nieuwlaat, C., 2001. "The Impact of Channel Function Performance on Buyer-Seller Relationships in Marketing Channels," ERIM Report Series Research in Management ERS-2001-44-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Fok, D. & Franses, Ph.H.B.F. & Paap, R., 2001. "Incorporating Responsiveness to Marketing Efforts When Modeling Brand Choice," ERIM Report Series Research in Management ERS-2001-47-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Leenders, M.A.A.M. & Waarts, E., 2001. "Competitiveness of Family Businesses," ERIM Report Series Research in Management ERS-2001-50-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Loef, J. & Antonides, G. & van Raaij, W.F., 2001. "The Effectiveness of Advertising Matching Purchase Motivation," ERIM Report Series Research in Management ERS-2001-65-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Donkers, A.C.D. & Franses, Ph.H.B.F. & Verhoef, P.C., 2001. "Using Selective Sampling for Binary Choice Models to Reduce Survey Costs," ERIM Report Series Research in Management ERS-2001-67-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Bas Donkers & Richard Paap & Jedid‐Jah Jonker & Philip Hans Franses, 2006. "Deriving target selection rules from endogenously selected samples," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 21(5), pages 549-562, July.
  • Richard Paap & Philip Hans Franses & Bas Donkers & Jedid-Jah Jonker, 2006. "Deriving target selection rules from endogenously selected samples," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 21(5), pages 549-562.
  • Donkers, A.C.D. & Jonker, J.-J. & Franses, Ph.H.B.F. & Paap, R., 2001. "Deriving Target Selection Rules from Endogenously Selected Samples," ERIM Report Series Research in Management ERS-2001-68-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Verhoef, P.C. & Donkers, A.C.D., 2001. "Predicting Customer Potential Value: an application in the insurance industry," ERIM Report Series Research in Management ERS-2001-01-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Franses, Ph.H.B.F. & Paap, R. & Sijthoff, Ph.A., 2001. "Modeling Potentially Time-Varying Effects of Promotions on Sales," ERIM Report Series Research in Management ERS-2001-05-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Verwaal, E. & Donkers, A.C.D., 2001. "Firm Size and Export Intensity," ERIM Report Series Research in Management ERS-2001-12-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Verwaal, Ernst & Donkers, Bas, 2003. "Customs-Related Transaction Costs, Firm Size and International Trade Intensity," Small Business Economics, Springer, vol. 21(3), pages 257-271, November.
  • Verwaal, E. & Donkers, A.C.D., 2001. "Customs-Related Transaction Costs, Firm Size and International Trade Intensity," ERIM Report Series Research in Management ERS-2001-13-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Vroomen, Bjorn & Hans Franses, Philip & van Nierop, Erjen, 2004. "Modeling consideration sets and brand choice using artificial neural networks," European Journal of Operational Research, Elsevier, vol. 154(1), pages 206-217, April.
  • Vroomen, B.L.K. & Franses, Ph.H.B.F. & van Nierop, J.E.M., 2001. "Modeling Consideration Sets and Brand Choice Using Artificial Neural Networks," ERIM Report Series Research in Management ERS-2001-10-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Potharst, R. & Kaymak, U. & Pijls, W.H.L.M., 2001. "Neural Networks for Target Selection in Direct Marketing," ERIM Report Series Research in Management ERS-2001-14-LIS, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• van Everdingen, Y.M. & Wierenga, B., 2001. "Intra-Firm Adoption Decisions," ERIM Report Series Research in Management ERS-2001-21-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Leenders, M.A.A.M. & Wierenga, B., 2001. "The Effectiveness of Different Mechanisms for Integrating Marketing and R&D," ERIM Report Series Research in Management ERS-2001-20-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Fok, D. & Franses, Ph.H.B.F. & Paap, R., 2001. "Econometric Analysis of the Market Share Attraction Model," ERIM Report Series Research in Management ERS-2001-25-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Wuyts, S.H.K. & Stremersch, S. & Franses, Ph.H.B.F., 2001. "Buying High Tech Products," ERIM Report Series Research in Management ERS-2001-27-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Lilien, G.L. & Rangaswamy, A. & Starke, K. & van Bruggen, G.H., 2001. "How and Why Decision Models Influence Marketing Resource Allocations," ERIM Report Series Research in Management ERS-2001-33-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Verhoef, P.C. & Franses, Ph.H.B.F. & Donkers, A.C.D., 2001. "Changing Perceptions and Changing Behavior in Customer Relationships," ERIM Report Series Research in Management ERS-2001-31-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Bert Balk, 2003. "The Residual: On Monitoring and Benchmarking Firms, Industries, and Economies with Respect to Productivity," Journal of Productivity Analysis, Springer, vol. 20(1), pages 5-47, July.
  • Balk, B.M., 2001. "The Residual: On Monitoring and Benchmarking Firms, Industries, and Economies with respect to Productivity," ERIM Inaugural Address Series Research in Management EIA-2001-007-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam..
• Denis, J.-E. & Czellar, S. & Graber, S., 2001. "Orientation vers le marche, performance et activites de recherche marketing," Papers 2001.01, Ecole des Hautes Etudes Commerciales, Universite de Geneve-.
• Czellar, S. & Denis, J.E., 2001. "Un modele integrateur du capital-client de la marque: une perspective psycho-cognitive," Papers 2001.08, Ecole des Hautes Etudes Commerciales, Universite de Geneve-.
• Denis, J.M. & Graber, S., 2001. "L'orientation vers le marche dans le secteur du Private Banking," Papers 2001.12, Ecole des Hautes Etudes Commerciales, Universite de Geneve-.
• Samuel Mercier, 2000. "L'instrumentalisation des valeurs:une ressource stratégique pour l'entreprise?La démarche du groupe Fournier," Working Papers CREGO 1001001, Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations.
  • Samuel Mercier, 2001. "L'instrumentalisation des valeurs : une ressource stratégique pour l'entreprise ? La démarche du groupe Fournier," Post-Print hal-00155572, HAL.
• Isabelle Prim-Allaz & Jean Perrien & Bernard Pras, 2001. "Les Apports De La Theorie Du Contrat Social A L'Explication Des Ruptures De Relations De Long Terme Entre Organisations : Une Application Aux Relations Banques/Pme," Post-Print halshs-00471160, HAL.
• Ekström, Karin M. & Karlsson, MariAnne, 2001. "Customer Oriented Product Development? An exploratory study of four Swedish SME’s," FE rapport 2001-380, University of Gothenburg, Department of Business Administration.
• Szabó, Katalin & Kocsis, Éva, 2001. "Modularitás és változatossági hozadék [Modularity and the benefits of diversity]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(9), pages 745-765.
• Sidorchuk, Roman, 2001. "Market prospects of meat and meat products in Russia," Working Papers wpaper:1p, Department of Marketing, Marketing MBA (RSconsult), revised Dec 2009.
• Sandra J. Milberg, 2001. "Positive Feedback Effects Of Brand Extensions: Expanding Brand Meaning And The Range Of Extendibility," Abante, Escuela de Administracion. Pontificia Universidad Católica de Chile., vol. 4(1), pages 3-35.
• Jessica Coria & Pablo Marshall, 2001. "Valoracion De Atributos De Profesionales Universitarios," Abante, Escuela de Administracion. Pontificia Universidad Católica de Chile., vol. 4(2), pages 193-213.
• Werner De Bondt & Patrick Zurstrassen & Arianna Arzeni, 2001. "Portrait psychologique de l'investisseur individuel en Europe," Revue d'Économie Financière, Programme National Persée, vol. 64(4), pages 131-143.
• Werner De Bondt & Patrick Zurstrassen & Arianna Arzeni, 2001. "A psychological portrait of the individual investor in Europe," Revue d'Économie Financière, Programme National Persée, vol. 64(4), pages 129-140.

2000

• Smidts, A. & van Riel, C.B.M. & Pruyn, A.Th.H., 2000. "The impact of employee communication and perceived external prestige on organizational identification," ERIM Report Series Research in Management ERS-2000-01-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Fok, Dennis & Franses, Philip Hans, 2001. "Forecasting market shares from models for sales," International Journal of Forecasting, Elsevier, vol. 17(1), pages 121-128.
  • Fok, D. & Franses, Ph.H.B.F., 2000. "Forecasting Market Shares from Models for Sales," ERIM Report Series Research in Management ERS-2000-03-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Verhoef, P.C. & Franses, Ph.H.B.F. & Hoekstra, J.C., 2000. "The Effect of Relational Constructs on Relationship Performance," ERIM Report Series Research in Management ERS-2000-08-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• van Bruggen, G.H. & Lilien, G.L. & Kacker, M., 2000. "Informants in Organizational Marketing Research," ERIM Report Series Research in Management ERS-2000-32-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• van Bruggen, G.H. & Smidts, A. & Wierenga, B., 2000. "The Powerful Triangle of Marketing Data, Managerial Judgment, and Marketing Management Support Systems," ERIM Report Series Research in Management ERS-2000-33-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Antonides, G. & Verhoef, P.C., 2000. "Consumer Perception and Evaluation of Waiting Time," ERIM Report Series Research in Management ERS-2000-35-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Dekker, D.J. & Stokman, F. & Franses, Ph.H.B.F., 2000. "Broker Positions in Task-Specific Knowledge Networks," ERIM Report Series Research in Management ERS-2000-37-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• van Nierop, J.E.M. & Paap, R. & Bronnenberg, B. & Franses, Ph.H.B.F., 2000. "Modeling Unobserved Consideration Sets for Household Panel Data," ERIM Report Series Research in Management ERS-2000-42-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• den Hartigh, E. & Langerak, F. & Commandeur, H.R., 2000. "A Managerial Perspective on the Logic of Increasing Returns," ERIM Report Series Research in Management ERS-2000-48-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Setnes, M. & Kaymak, U., 2000. "Fuzzy Modeling of Client Preference in Data-Rich Marketing Environments," ERIM Report Series Research in Management ERS-2000-49-LIS, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• van Rekom, J. & van Riel, C.B.M. & Wierenga, B., 2000. "Sensemaking from Actions," ERIM Report Series Research in Management ERS-2000-52-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Olivaud, M. & Wachowiak, A., 2000. "L'age d'une marque: facteur cle de succes ou handicap? (typologie des marques centenaires)," Papers 00/74, Ecole Superieure de Commerce de Paris. Groupe ESCP-.
• Nanopoulos, P. & Walliser, B., 2000. "Qui a gagne la Coupe du Monde 1998? Determinants et importance de l'association durable des sponsors a l'evenement," Papers 2000-8, Groupe de recherche en économie financière et en gestion des entreprises, Universite Nancy 2.
• Levesque, G. & Little, D., 2000. "Caracteristiques et performance des hotels et des hotels-motels," Papers 33, Statistique Canada, Sciences et technologie-.
• Söderlund, Magnus & Gunnarsson, Jonas, 2000. "Customer Familiarity and its Effects on Satisfaction and Dissatisfaction," SSE/EFI Working Paper Series in Business Administration 2000:2, Stockholm School of Economics.
• Lundberg, Elisabeth & Rzasnicki, Valérie & Söderlund, Magnus, 2000. "Customer Familiarity and its Effects on Expectations, Performance Perceptions, and Satisfaction: A Longitudinal Study," SSE/EFI Working Paper Series in Business Administration 2000:3, Stockholm School of Economics.
• Svensson, Roger, 2000. "Visits to the Client when Tendering for Consulting Contracts: Sourcing Information or Influencing the Client?," Working Paper Series 531, Research Institute of Industrial Economics.
• Pablo Marshall, 2000. "Difusion De Internet En Chile," Abante, Escuela de Administracion. Pontificia Universidad Católica de Chile., vol. 3(2), pages 143-163.
• Musso, Fabio, 2000. "Economie distrettuali e canali di distribuzione all’estero. Varietà di percorsi delle imprese pesaresi del mobile [Local economies and distribution channels in foreign markets]," MPRA Paper 59022, University Library of Munich, Germany, revised 2000.
• Savvides, Savvakis C., 2000. "Market Analysis and Competitiveness in Project Appraisal," MPRA Paper 9796, University Library of Munich, Germany.
• Benito Arrunada, 2000. "The Quasi-Judicial Role of Large Retailers : An Efficiency Hypothesis of their Relation with Suppliers," Revue d'Économie Industrielle, Programme National Persée, vol. 92(1), pages 277-296.
  • Benito Arruñada, 2000. "The quasi-judicial role of large retailers: An efficiency hypothesis of their relation with suppliers," Economics Working Papers 445, Department of Economics and Business, Universitat Pompeu Fabra.
• van Herpen, H.W.I. & Pieters, R., 2000. "Assortment Variety : Attribute versus Product-Based," Discussion Paper 2000-58, Tilburg University, Center for Economic Research.
• Baumgartner, H. & Pieters, R., 2000. "The Influence of Marketing Journals : A Citation Analysis of the Discipline and its Sub-areas," Discussion Paper 2000-123, Tilburg University, Center for Economic Research.
• Conlon, B.J. & Dellaert, B.G.C. & van Soest, A.H.O., 2000. "Combining and Comparing Consumers' Stated Preference Ratings and Choice Responses," Other publications TiSEM fd939876-f708-488c-b7a5-5, Tilburg University, School of Economics and Management.
  • Conlon, B.J. & Dellaert, B.G.C. & van Soest, A.H.O., 2000. "Combining and Comparing Consumers' Stated Preference Ratings and Choice Responses," Discussion Paper 2000-119, Tilburg University, Center for Economic Research.
• Conlon, B.J. & Dellaert, B.G.C. & van Soest, A.H.O., 2000. "Combining and Comparing Consumers' Stated Preference Ratings and Choice Responses," Discussion Paper 2000-119, Tilburg University, Center for Economic Research.
  • Conlon, B.J. & Dellaert, B.G.C. & van Soest, A.H.O., 2000. "Combining and Comparing Consumers' Stated Preference Ratings and Choice Responses," Other publications TiSEM fd939876-f708-488c-b7a5-5, Tilburg University, School of Economics and Management.
• Benito Arrunada, 2000. "The Quasi-Judicial Role of Large Retailers : An Efficiency Hypothesis of their Relation with Suppliers," Revue d'Économie Industrielle, Programme National Persée, vol. 92(1), pages 277-296.
  • Benito Arruñada, 2000. "The quasi-judicial role of large retailers: An efficiency hypothesis of their relation with suppliers," Economics Working Papers 445, Department of Economics and Business, Universitat Pompeu Fabra.
• Heijden, Hans van der, 2000. "E-Tam : a revision of the Technology Acceptance Model to explain website revisits," Serie Research Memoranda 0029, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
• Agarwal, Manoj K. & Frambach, Ruud T. & Stremersch, Stefan, 2000. "Does size matter? : disentangling consumers' bundling preferences," Serie Research Memoranda 0033, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
• Frambach, Ruud T. & Prabhu, Jaideep & Verhallen, Theo M.M., 2000. "The influence of business strategy on new product activity : the mediating role of market orientation," Serie Research Memoranda 0034, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
• Narciso Arcas Lario & Miguel Hernández Espallardo & José Luis Munuera Alemán, 2000. "La relación entre las cooperativas agrarias de primer y segundo grado desde la perspectiva del marketing de relaciones y redes: propuesta de un modelo para su estudio," CIRIEC-España, revista de economía pública, social y cooperativa, CIRIEC-España, issue 36, pages 179-202, December.
• LAURENT, Gilles & CHANDON, Pierre & WANSINK, Brian, 2000. "A benefit congruency framework of sales promotion effectiveness," HEC Research Papers Series 698, HEC Paris.

1999

• Steven Tadelis, 1999. "What's in a Name? Reputation as a Tradeable Asset," American Economic Review, American Economic Association, vol. 89(3), pages 548-563, June.
  • Steve Tadelis, 1997. "What's in a Name? Reputation as a Tradeable Asset," Working Papers 97033, Stanford University, Department of Economics.
• Goettler, R., 1999. "Advertising Rates, Audience Composition, and Competition in the Network Television Industry," GSIA Working Papers 1999-28, Carnegie Mellon University, Tepper School of Business.
• Ben-Zion, U. & Hibshoosh, A. & Spiegel, U., 1999. "The Optimal Face Value of a Discount Coupon," ISER Discussion Paper 0480, Institute of Social and Economic Research, Osaka University.
• Denis, J.-E., 1999. "Comment piloter la fonctions marketing dans les entreprises? Implications pour le secteur du private banking," Papers 99.08, Ecole des Hautes Etudes Commerciales, Universite de Geneve-.
• Pacitto, J.C. & Tordjman, F., 1999. "Peut-on parler de marketing dans la tres petite entreprise?," Papers 99.01, Institut de Recherche en Gestion. Universite de Paris XII-.
• Isabelle Prim-Allaz & Bernard Pras, 1999. "«Friendly» Complaining Behaviors: Toward A Relational Approach," Post-Print halshs-00470640, HAL.
• Liljenberg, Anders, 1999. "The Conference Market in 'Beauty on Water' - A Cognitive Perspective on Competition," SSE/EFI Working Paper Series in Business Administration 1999:6, Stockholm School of Economics.
• Hjalmarson, Hanna & Wahlund, Richard, 1999. "Direktmarknadsföring i Sverige - en studie av vad som produceras, i vilken omfattning och av hur många," SSE/EFI Working Paper Series in Business Administration 1999:8, Stockholm School of Economics.
• Fent, Thomas, 1999. "Adaptive agents in the House of Quality," MPRA Paper 2835, University Library of Munich, Germany.
• Fent, Thomas, 1999. "Using Genetics Based Machine Learning to find Strategies for Product Placement in a dynamic Market," MPRA Paper 2837, University Library of Munich, Germany.
• Musso, Fabio, 1999. "Relazioni di canale e strategie di acquisto delle imprese commerciali. Potere e stabilità nella grande distribuzione britannica [Channel Relationships and Buying Strategies of British Large Retaile," MPRA Paper 58508, University Library of Munich, Germany, revised 1999.
• Nizar, Muhammad Afdi, 1999. "Optimalisasi Fungsi Lelang Sebagai Skema Penjualan Yang Efektif [Optimization of the Auction Function]," MPRA Paper 65791, University Library of Munich, Germany.
• Armstrong, J. Scott & Brodie, Roderick J., 1999. "Forecasting for Marketing," MPRA Paper 81690, University Library of Munich, Germany.
  • J. S. Armstrong & R. Brodie, 2005. "Forecasting for Marketing," General Economics and Teaching 0502018, University Library of Munich, Germany.
• Wiegmans, Bart & Nijkamp, Peter & Masurel, Enno, 1999. "Intermodal freight terminals : marketing channels and transport networks," Serie Research Memoranda 0012, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
• Durdana Ozretic Dosen & Tanja Kesic & Jozo Previsic, 1999. "Marketing of Professional and Financial Services in Croatia," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, vol. 2(2), pages 105-116, November.
• Todorova, Tamara & Iliev, Ivan, 1999. "The Role of Wholesalers in International Distribution: Transaction Cost Effects," EconStor Conference Papers 157660, ZBW - Leibniz Information Centre for Economics.

1998

• Adam J. Fein, 1998. "Understanding evolutionary processes in non-manufacturing industries: Empirical insights from the shakeout in pharmaceutical wholesaling," Journal of Evolutionary Economics, Springer, vol. 8(3), pages 231-270.
• Pieters, R. & Baumgartner, H. & Vermunt, J.K. & Bijmolt, T.H.A., 1998. "Importance, Cohesion and Structural Equivalence in the Evolving Citation Network of the International Journal of Research in Marketing," Discussion Paper 1998-99, Tilburg University, Center for Economic Research.
• Pieters, R. & Warlop, L., 1998. "Visual Attention During Brand Choice : The Impact of Time Pressure and Task Motivation," Discussion Paper 1998-69, Tilburg University, Center for Economic Research.
• Frambach, R.T. & Prabhu, J.C. & Verhallen, T.M.M., 1998. "The influence of business strategy on market orientation and new product activity," Discussion Paper 1998-91, Tilburg University, Center for Economic Research.
• Dellaert, B.G.C. & Brazell, J.D. & Louviere, J.J., 1998. "Variations in consumer choice consistency : The case of attribute-level driven shifts in consistency," Other publications TiSEM 46d342a2-53e4-4f40-a1c8-d, Tilburg University, School of Economics and Management.
  • Dellaert, B.G.C. & Brazell, J.D. & Louviere, J.J., 1998. "Variations in consumer choice consistency : The case of attribute-level driven shifts in consistency," Discussion Paper 1998-29, Tilburg University, Center for Economic Research.
• Dellaert, B.G.C. & Borgers, A.W.J. & Louviere, J. & Timmermans, H.J.P., 1998. "Consumer Choice of Modularized Products : A Conjoint Choice Experiment Approach," Other publications TiSEM a2a0272e-a613-4d86-abdd-0, Tilburg University, School of Economics and Management.
  • Dellaert, B.G.C. & Borgers, A.W.J. & Louviere, J. & Timmermans, H.J.P., 1998. "Consumer Choice of Modularized Products : A Conjoint Choice Experiment Approach," Discussion Paper 1998-30, Tilburg University, Center for Economic Research.
• Dellaert, B.G.C. & Kahn, B., 1998. "How Tolerable is Delay? Consumers' Evaluations of Internet Web Sites After Waiting," Other publications TiSEM ca8d3a6b-4329-42ae-a595-9, Tilburg University, School of Economics and Management.
  • Dellaert, B.G.C. & Kahn, B., 1998. "How Tolerable is Delay? Consumers' Evaluations of Internet Web Sites After Waiting," Discussion Paper 1998-64, Tilburg University, Center for Economic Research.
• Wedel, M. & Bijmolt, T.H.A., 1998. "Mixed Tree and Spatial Representation of Dissimilarity Judgments," Discussion Paper 1998-109, Tilburg University, Center for Economic Research.
• Eva Ventura & Albert Satorra, 1998. "Lyfe-cycle effects on household expenditures: A latent-variable approach," Economics Working Papers 354, Department of Economics and Business, Universitat Pompeu Fabra.
• Levy, Daniel & Dutta, Shantanu & Bergen, Mark & Venable, Robert, 1998. "Price Adjustment at Multiproduct Retailers," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 19(2), pages 81-120.
  • Daniel Levy & Shantanu Dutta & Mark Bergen & Robert Venable, 1998. "Price adjustment at multiproduct retailers," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 19(2), pages 81-120.
  • Daniel Levy & Shantanu Dutta & Mark Bergen & Robert Venable, 1998. "Price adjustment at multiproduct retailers," Post-Print hal-02385586, HAL.
  • Daniel Levy & Shantanu Dutta & Mark Bergen & Robert Venable, 2005. "Price Adjustment at Multiproduct Retailers," Industrial Organization 0505005, University Library of Munich, Germany.
• Marija Tomasevic Lisanin, 1998. "Do Croatian Banks Implement Marketing Concept?," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, vol. 1(1), pages 109-123, May.
• Daniel Levy & Shantanu Dutta & Mark Bergen & Robert Venable, 1998. "Price adjustment at multiproduct retailers," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 19(2), pages 81-120.
  • Levy, Daniel & Dutta, Shantanu & Bergen, Mark & Venable, Robert, 1998. "Price Adjustment at Multiproduct Retailers," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 19(2), pages 81-120.
  • Daniel Levy & Shantanu Dutta & Mark Bergen & Robert Venable, 1998. "Price adjustment at multiproduct retailers," Post-Print hal-02385586, HAL.
  • Daniel Levy & Shantanu Dutta & Mark Bergen & Robert Venable, 2005. "Price Adjustment at Multiproduct Retailers," Industrial Organization 0505005, University Library of Munich, Germany.
• Monnoyer-Longe, M.-C., 1998. "Le commerce electronique, une voie de developpement pour les activites de service," Papers 213, Universite Aix-Marseille III.
• Denis, J.-E. & Zwick, J.-C. & Czellar, S., 1998. "La recherche marketing dans les entreprises suisses," Papers 98.12, Ecole des Hautes Etudes Commerciales, Universite de Geneve-.
• Denis, J.-E. & Zwick, J.-C. & Czellar, S., 1998. "La recherche marketing dans les entreprises suisses: Le cas des unites d'affaires," Papers 98.21, Ecole des Hautes Etudes Commerciales, Universite de Geneve-.
• Denis, J.-E. & Czellar, S., 1998. "Les pratiques de recherche marketing des entreprises europeennes?," Papers 98.24, Ecole des Hautes Etudes Commerciales, Universite de Geneve-.
• Sigue, S.P. & Duhaime, C.P., 1998. "Perceptions des roles familiaux dans les processus decisionnels des consommateurs camerounais," Papers 98-06, Ecole des Hautes Etudes Commerciales de Montreal-.
• Evans, J., 1998. "Marketing or marketing: The Role and Organisation of the Marketing Function in Europe?," Papers 1998:11, University of Hertfordshire - Business Schoool.
• Daniel Levy & Shantanu Dutta & Mark Bergen & Robert Venable, 1998. "Price adjustment at multiproduct retailers," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 19(2), pages 81-120.
  • Levy, Daniel & Dutta, Shantanu & Bergen, Mark & Venable, Robert, 1998. "Price Adjustment at Multiproduct Retailers," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 19(2), pages 81-120.
  • Daniel Levy & Shantanu Dutta & Mark Bergen & Robert Venable, 1998. "Price adjustment at multiproduct retailers," Post-Print hal-02385586, HAL.
  • Daniel Levy & Shantanu Dutta & Mark Bergen & Robert Venable, 2005. "Price Adjustment at Multiproduct Retailers," Industrial Organization 0505005, University Library of Munich, Germany.

1997

• Czellar, S., 1997. "Capital de marque: concepts, construits et mesures," Papers 97.16, Ecole des Hautes Etudes Commerciales, Universite de Geneve-.
• Chillier, C. & Denis, J.E., 1997. "Advertising in China: Trends, Constraints, and Implications for Foreign Firms," Papers 97.22, Ecole des Hautes Etudes Commerciales, Universite de Geneve-.
• Froissart, S., 1997. "Thailande: Secteur de l'equipement medical," Papers g97-02, Ecole des Hautes Etudes Commerciales de Montreal-.
• Froissart, S., 1997. "Belgique: Secteur de l'equipement medical haute technologie," Papers g97-03, Ecole des Hautes Etudes Commerciales de Montreal-.
• Froissart, S., 1997. "Chili:Secteur de l'equipement medical," Papers g97-04, Ecole des Hautes Etudes Commerciales de Montreal-.
• Gagne, C., 1997. "Texas: Secteur des vetements," Papers g97-07, Ecole des Hautes Etudes Commerciales de Montreal-.
• Gagne, C., 1997. "Australie: Secteur de vetements de sport," Papers g97-08, Ecole des Hautes Etudes Commerciales de Montreal-.
• Gagne, C., 1997. "Belgique: Secteur de vetements de sport," Papers g97-09, Ecole des Hautes Etudes Commerciales de Montreal-.
• Gagne, C., 1997. "Argentine: Secteur des vetements pour dames," Papers g97-10, Ecole des Hautes Etudes Commerciales de Montreal-.
• Rodriguez, E., 1997. "Argentine: Secteur de l'equipement pour fermes laitieres," Papers g97-11, Ecole des Hautes Etudes Commerciales de Montreal-.
• Rodriguez, E., 1997. "Chili: Secteur de materiaux de construction," Papers g97-12, Ecole des Hautes Etudes Commerciales de Montreal-.
• Rodriguez, E., 1997. "Chili: Secteur des logiciels," Papers g97-13, Ecole des Hautes Etudes Commerciales de Montreal-.
• Laredo, J., 1997. "Bresil:Secteur des logiciels," Papers g97-14, Ecole des Hautes Etudes Commerciales de Montreal-.
• Laredo, J., 1997. "Maroc: Secteur de la geomatique," Papers g97-15, Ecole des Hautes Etudes Commerciales de Montreal-.
• Laredo, J. & Pearson, R., 1997. "Maroc: Secteur de l'environnement," Papers g97-16, Ecole des Hautes Etudes Commerciales de Montreal-.
• Laredo, J. & Pearson, R., 1997. "Malaisie: Secteur de l'environnement," Papers g97-17, Ecole des Hautes Etudes Commerciales de Montreal-.
• Laredo, J., 1997. "Tunisie: Secteur de la geomatique," Papers g97-18, Ecole des Hautes Etudes Commerciales de Montreal-.
• Theriault, V., 1997. "Israel: Secteur de l'environnement," Papers g97-19, Ecole des Hautes Etudes Commerciales de Montreal-.
• Theriault, V., 1997. "Israel: Secteur de l'equipement medical," Papers g97-20, Ecole des Hautes Etudes Commerciales de Montreal-.
• Bowman, D. & Farley, J.U. & Schmittlein, D.C., 1997. "Cross-National Empirical Generalization of a Supplier Selection and Usage Model for Foreign Exchange Services," Papers 97-003, Purdue University, Krannert School of Management - Center for International Business Education and Research (CIBER).
• Bellemare, G, 1997. "Marketing et gestion des ressources humaines postmoderne? Vers une transformation du lien social entre les directions d'entreprises, les salaries et les destinataires des biens et de services," Papers 97-2, Quebec a Hull - Relations industrielles.
• Seppala, P, 1997. "Food Marketing Reconsidered. An Assessment of the Liberalization of Food Marketing in Sub-Saharan Africa," Research Paper 34, World Institute for Development Economics Research.
• Ramarao Desiraju & Sridhar Moorthy, 1997. "Managing a Distribution Channel Under Asymmetric Information with Performance Requirements," Management Science, INFORMS, vol. 43(12), pages 1628-1644, December.
  • Moorthy, S. & Desiraju, R., 1995. "Manging a Distribution Channel Under Asymmetric Information with Performance Requirements," Papers 95-06, Rochester, Business - Marketing Science.
• Levy, Daniel & Bergen, Mark & Dutta, Shantanu & Venable, Robert, 1997. "The Magnitude of Menu Costs: Direct Evidence from Large U.S. Supermarket Chains," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 112(3), pages 791-824.
  • Daniel Levy & Mark Bergen & Shantanu Dutta & Robert Venable, 1997. "The Magnitude of Menu Costs: Direct Evidence from Large U. S. Supermarket Chains," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 112(3), pages 791-824.
  • Daniel Levy & Mark Bergen & Shantanu Dutta & Robert Venable, 1997. "The Magnitude of Menu Costs: Direct Evidence from Large U. S. Supermarket Chains," Post-Print hal-02382825, HAL.
  • Daniel Levy & Mark Bergen & Shantanu Dutta & Robert Venable, 2005. "The Magnitude of Menu Costs: Direct Evidence from Large U.S. Supermarket Chains," Macroeconomics 0505012, University Library of Munich, Germany.
• Keane, Michael, 1997. "Current Issues in Discrete Choice Modeling," MPRA Paper 52515, University Library of Munich, Germany.
• Steven Tadelis, 1999. "What's in a Name? Reputation as a Tradeable Asset," American Economic Review, American Economic Association, vol. 89(3), pages 548-563, June.
  • Steve Tadelis, 1997. "What's in a Name? Reputation as a Tradeable Asset," Working Papers 97033, Stanford University, Department of Economics.

1996

• John Huston & Nipoli Kamdar, 1996. "$9.99: Can "Just-Below" Pricing Be Reconciled with Rationality?," Eastern Economic Journal, Eastern Economic Association, vol. 22(2), pages 137-145, Spring.
• Elizagarate Gutiérrez, Victoria, 1996. "Marketing de ciudades: una necesidad para los procesos de revitalización," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• Erevelles, S. & Rolland, E. & Huntley, C. & Chih-Fen, C. & Horton, V., 1996. "Geographic Information Systems and Marketing Education: Issues, Challenges & Solutions," The A. Gary Anderson Graduate School of Management 96-26, The A. Gary Anderson Graduate School of Management. University of California Riverside.
• Denis, J-E, 1996. "Fitting Public Relations into the International Communication Mix," Papers 96.05, Ecole des Hautes Etudes Commerciales, Universite de Geneve-.
• Denis, J-E, 1996. "Modelisation du controle des relations publiques en marketing international," Papers 96.06, Ecole des Hautes Etudes Commerciales, Universite de Geneve-.
• Denis, J-E & Czellar, S, 1996. "Les Nouvelles Directions de Recherche en Marketing : une Etude Comparative France - Etats-Unis 1989-1994," Papers 96.23, Ecole des Hautes Etudes Commerciales, Universite de Geneve-.
• Denis, J-E, 1996. "Les nouvelles critiques du marketing," Papers 96.26, Ecole des Hautes Etudes Commerciales, Universite de Geneve-.
• Fry, T.R.L. & Longmire, R., 1996. "A Logit Model of Laudry Detergent Brand Choice in Melbourne," Monash Econometrics and Business Statistics Working Papers 17/96, Monash University, Department of Econometrics and Business Statistics.
• Musso, Fabio, 1996. "Potere e stabilità nei rapporti di fornitura della grande distribuzione britannica [Power and stability in supplying relationships of British large etailers]," MPRA Paper 57969, University Library of Munich, Germany.
• van der Hoek, M. Peter & Chong, Yen Yee, 1996. "Focusing The Baltic Agricultural Sector Towards The New Consumer: Estonia'S Case," MPRA Paper 6287, University Library of Munich, Germany.
• Richard Varey, 1996. "The Social Value of Marketing: Bridging Practice and Theory by Integrating the Disciplines," Working Papers in Marketing 96/01, University of Waikato, Department of Marketing.
• Francisco F. R. Ramos, 1996. "Forecasting market shares using VAR and BVAR models: A comparison of their forecasting performance," Econometrics 9601003, University Library of Munich, Germany.
• Francisco F. R. Ramos, 1996. "Causality Among Sales,Advertising and Prices: New Evidence from a Multivariate Cointegrated System," Econometrics 9612004, University Library of Munich, Germany.
• Francisco F. R. Ramos, 1996. "A Time Series Analysis to Asymmetric Marketing Competition Within a Market Structure," Microeconomics 9601001, University Library of Munich, Germany.

1995

• Carr, J. & Mathewson, F. & Neil Quigley, 1995. "The Economics of Canadian Deposit Insurance," University of Western Ontario, Departmental Research Report Series 9502, University of Western Ontario, Department of Economics.
• Horstman, I.J. & MacDonald, G., 1995. "Advertising as a Signal of Product Quality: Compact Disc Players," University of Western Ontario, Departmental Research Report Series 9523, University of Western Ontario, Department of Economics.
• Casado Juan, Fernando, 1995. "Estrategias de Marketing en la economía actual," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• Jain, S.P. & Buchanan, B. & Maheswaran, D., 1995. "Comparative Versus Noncomparative Messages: The Moderating Impact of Pre-Purchase attribute Verifiability," Papers 95-02, Rochester, Business - Marketing Science.
• Moorthy, S. & Zhao, H., 1995. "Advertising and Quality: An Empirical Analysis," Papers 95-04, Rochester, Business - Marketing Science.
• Ramarao Desiraju & Sridhar Moorthy, 1997. "Managing a Distribution Channel Under Asymmetric Information with Performance Requirements," Management Science, INFORMS, vol. 43(12), pages 1628-1644, December.
  • Moorthy, S. & Desiraju, R., 1995. "Manging a Distribution Channel Under Asymmetric Information with Performance Requirements," Papers 95-06, Rochester, Business - Marketing Science.
• Elrod, Terry & Keane, Michael, 1995. "A Factor-Analytic Probit Model for Representing the Market Structure in Panel Data," MPRA Paper 52434, University Library of Munich, Germany.

1994

• Horowitz, Joel & Keane, Michael & Bolduc, Denis & Divakar, Suresh & Geweke, John & Gonul, Fosun & Hajivassiliou, Vassilis & Koppelman, Frank & Matzkin, Rosa & Rossi, Peter & Ruud, Paul, 1994. "Advances in Random Utility Models," MPRA Paper 53026, University Library of Munich, Germany.
• Armstrong, J. Scott & Yokum, J. Thomas, 1994. "Effectiveness of Monetary Incentives: Mail Surveys to Members of Multinational Professional Groups," MPRA Paper 81691, University Library of Munich, Germany.
  • JS Armstrong & J. Thomas Yokum, 2004. "Effectiveness of Monetary Incentives: Mail Surveys to Members of Multinational Professional Groups," General Economics and Teaching 0412015, University Library of Munich, Germany.

1993

• Thomas Krickhahn, 1993. "Lobbyismus und Mittelstand: Zur Identifikation der Interessenverbände des Mittelstands in der Bundesrepublik Deutschland," FFB-Discussionpaper 07, Research Institute on Professions (Forschungsinstitut Freie Berufe (FFB)), LEUPHANA University Lüneburg.
• Krickhahn, Thomas, 1993. "Lobbyismus und Mittelstand: Zur Identifikation der Interessenverbände des Mittelstands in der Bundesrepublik Deutschland," MPRA Paper 7234, University Library of Munich, Germany.
• Armstrong, J. Scott & Coviello, Nicole & Safranek, Barbara, 1993. "Escalation bias: does it extend to marketing?," MPRA Paper 81685, University Library of Munich, Germany.
  • JS Armstrong & Nicole Coviello & Barbara Safranek, 2005. "Escalation Bias: Does It Extend to Marketing?," General Economics and Teaching 0502036, University Library of Munich, Germany.

1992

• Kebede, Yohannes, 1992. "Causality and Efficiency in the Coffee Futures Market," MPRA Paper 646, University Library of Munich, Germany, revised 1992.

1991

• María del Pilar Esguerra, 1991. "Colombia, Guatemala y Costa Rica : países cafeteros de la Cuenca del Caribe," Coyuntura Económica, Fedesarrollo, vol. 21(1), pages 111-137, April.

1990

• Luis E. Rivero M., 1990. "The market: Its modern concept and its teaching-learning process," Economía, Instituto de Investigaciones Económicas y Sociales (IIES). Facultad de Ciencias Económicas y Sociales. Universidad de Los Andes. Mérida, Venezuela, vol. 15(5), pages 105-112, January-D.
• Armstrong, J. Scott, 1990. "Class of Mail Does Affect Response Rates to Mailed Questionnaires: Evidence from Meta-analysis," MPRA Paper 81692, University Library of Munich, Germany.

1988

1987

• Armstrong, J. Scott & Lusk, Edward J., 1987. "Return Postage in Mail Surveys: A Meta Analysis," MPRA Paper 81693, University Library of Munich, Germany.
  • JS Armstrong & Edward J. Lusk, 2005. "Return Postage in Mail Surveys: A Meta Analysis," General Economics and Teaching 0502041, University Library of Munich, Germany.

1986

1984

• Eaton, Jonathan & Rosen, Harvey S, 1983. "Agency, Delayed Compensation, and the Structure of Executive Remuneration," Journal of Finance, American Finance Association, vol. 38(5), pages 1489-1505, December.
  • Jonathan Eaton & Harvey S. Rosen, 1981. "Agency, Delayed Compensation, and the Structure of Executive Remuneration," NBER Working Papers 0777, National Bureau of Economic Research, Inc.
  • Jonathan Eaton & Harvey S. Rosen, 1982. "Agency Delayed Compensation, and the Structure of Executive Remuneration," Working Papers 533, Princeton University, Department of Economics, Industrial Relations Section..

1983

• Eaton, Jonathan & Rosen, Harvey S, 1983. "Agency, Delayed Compensation, and the Structure of Executive Remuneration," Journal of Finance, American Finance Association, vol. 38(5), pages 1489-1505, December.
  • Jonathan Eaton & Harvey S. Rosen, 1981. "Agency, Delayed Compensation, and the Structure of Executive Remuneration," NBER Working Papers 0777, National Bureau of Economic Research, Inc.
  • Jonathan Eaton & Harvey S. Rosen, 1982. "Agency Delayed Compensation, and the Structure of Executive Remuneration," Working Papers 533, Princeton University, Department of Economics, Industrial Relations Section..

1982

• Eaton, Jonathan & Rosen, Harvey S, 1983. "Agency, Delayed Compensation, and the Structure of Executive Remuneration," Journal of Finance, American Finance Association, vol. 38(5), pages 1489-1505, December.
  • Jonathan Eaton & Harvey S. Rosen, 1981. "Agency, Delayed Compensation, and the Structure of Executive Remuneration," NBER Working Papers 0777, National Bureau of Economic Research, Inc.
  • Jonathan Eaton & Harvey S. Rosen, 1982. "Agency Delayed Compensation, and the Structure of Executive Remuneration," Working Papers 533, Princeton University, Department of Economics, Industrial Relations Section..

1977

• Armstrong, J. Scott & Overton, Terry S., 1977. "Estimating Nonresponse Bias in Mail Surveys," MPRA Paper 81694, University Library of Munich, Germany.
  • JS Armstrong & Terry Overton, 2005. "Estimating Nonresponse Bias in Mail Surveys," General Economics and Teaching 0502044, University Library of Munich, Germany.

1975

• Armstrong, J. Scott, 1975. "Monetary incentives in mail surveys," MPRA Paper 81695, University Library of Munich, Germany.
  • JS Armstrong, 2005. "Monetary Incentives in Mail Surveys," General Economics and Teaching 0502045, University Library of Munich, Germany.

1971

• Robert Blattberg & Thomas Sargent, 2010. "Regression With Non-Gaussian Stable Disturbances: Some Sampling Results," World Scientific Book Chapters, in: Greg M Allenby (ed.), Perspectives On Promotion And Database Marketing The Collected Works of Robert C Blattberg, chapter 1, pages 7-16, World Scientific Publishing Co. Pte. Ltd..
  • Blattberg, Robert & Sargent, Thomas J, 1971. "Regression with Non-Gaussian Stable Disturbances: Some Sampling Results," Econometrica, Econometric Society, vol. 39(3), pages 501-510, May.

1970

• Armstrong, J. Scott, 1970. "An Application of Econometric Models to International Marketing," MPRA Paper 81698, University Library of Munich, Germany.

1969

• Pedro Bordalo & Nicola Gennaioli & Andrei Shleifer, 2016. "Competition for Attention," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 83(2), pages 481-513.
  • Pedro Bordalo & Nicola Gennaioli & Andrei Shleifer, "undated". "Competition for Attention," Working Paper 312541, Harvard University OpenScholar.
  • Pedro Bordalo & Nicola Gennaioli & Andrei Shleifer, 2013. "Competition for Attention," Working Paper 76811, Harvard University OpenScholar.
  • Pedro Bordalo & Nicola Gennaioli & Andrei Shleifer, 2013. "Competition for Attention," NBER Working Papers 19076, National Bureau of Economic Research, Inc.

122

• Oksana Loginova, 2022. "Branded Websites and Marketplace Selling: Competing during COVID-19," Working Papers 2202, Department of Economics, University of Missouri.

3

• Irandoust, Manuchehr, 2016. "Modelling Consumers' Demand For Organic Food Products: The Swedish Experience," International Journal of Food and Agricultural Economics (IJFAEC), Alanya Alaaddin Keykubat University, Department of Economics and Finance, vol. 4(3), pages 1-13, July.

1

• Sodano, Valeria & Verneau, Fabio, 2013. "The Many Faces Of Food Sustainability: The Obesity Issue," Politica Agricola Internazionale - International Agricultural Policy, Edizioni L'Informatore Agrario, vol. 2013(01), March.

0

• Juan Mejia-Trejo & Oscar Alejandro Espinoza Mercado, 2021. "The Online Customer Decision-Making Styles as Marketing Innovation Strategies for the New Normal," Scientia et PRAXIS, AMIDI Editorial, vol. 1(2), pages 1-26, July-Dece.
• Juan Mejia-Trejo & Ismael Loza Vega, 2021. "Social Media Information Literacy vs. Fake News: Probing the Business Decisions under COVID-19 times as Innovation skills with fsQCA," Scientia et PRAXIS, AMIDI Editorial, vol. 1(2), pages 27-50, July-Dece.
• Juan Mejia-Trejo, 2021. "NOMOFOMO in the health of the Smartphone User for the New Normal: a contribution to the Social Media Health Interaction Theory," Scientia et PRAXIS, AMIDI Editorial, vol. 1(2), pages 51-82, July-Dece.
• Grebitus, Carola & Peschel, Anne & Hughner, Renee Shaw, "undated". "Drivers of Demand for Specialty Crops: The Example of Arizona-Grown Medjool Dates," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235545, Agricultural and Applied Economics Association.
• Mihai Alin Anghel, "undated". "Language patterns that influence behavior," Review of Socio - Economic Perspectives 202210, Reviewsep.
• Farzaneh Soleimani Zoghi, "undated". "An analysis on complaint behaviour of hotel guests in Italy," Review of Socio - Economic Perspectives 202212, Reviewsep.
• Gagandeep Kaur & Monika Rana, "undated". "Organic food products: An analysis of factors affecting the buying behaviour," Review of Socio - Economic Perspectives 202217, Reviewsep.
• Daria Gunina, "undated". "Social media management: Choose measuresof success on Instagram," Review of Socio - Economic Perspectives 202322, Reviewsep.
• Soraya Sedkaoui & Mounia Khelfaoui, "undated". "Challenges for marketing analytics application in Algerian enterprises: An empirical analysis," Review of Socio - Economic Perspectives 202335, Reviewsep.
• Kaldasch, Joachim, 2015. "The Product Life Cycle of Durable Goods," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 10(2), pages 1-17.
  • Kaldasch, Joachim, 2011. "The Product Life Cycle of Durable Goods," EconStor Preprints 50530, ZBW - Leibniz Information Centre for Economics.
  • Joachim Kaldasch, 2011. "The Product Life Cycle of Durable Goods," Papers 1109.0828, arXiv.org, revised Sep 2015.
  • Kaldasch, Joachim, 2011. "The product life cycle of durable goods," MPRA Paper 33174, University Library of Munich, Germany.
• Georgia S. Papoutsi & Stathis Klonaris & Andreas C. Drichoutis, 2018. "The health-taste trade-off in consumer decision making: An experimental approach," Working Papers 2018-2, Agricultural University of Athens, Department Of Agricultural Economics.
• Khabyuk, Olexiy, "undated". "Anforderungen an Marketing- und marketingnahe Kommunikationsberufe in der deutschsprachigen Fachliteratur: Eine explorative Literaturanalyse [Requirements for Marketing and Marketing-related Commun," Duesseldorf Working Papers in Applied Management and Economics 48, Duesseldorf University of Applied Sciences.
• Khabyuk, Olexiy, "undated". "Marketingausbildung im Zeichen der Arbeitsmarktfähigkeit und Digitalisierung: Diskussion der Anforderungen an Marketing-Curricula in den angelsächsischen wissenschaftlichen Veröffentlichungen der letz," Duesseldorf Working Papers in Applied Management and Economics 50, Duesseldorf University of Applied Sciences.
• Khabyuk, Olexiy & Michels, Marvin & Rüdiger, Stefan & Wassiljew, Domenic, "undated". "Wer bist du, Online-Marketing-Manager/in? Ergebnisse einer Stelleninhaberbefragung und einer Stellenanzeigenanalyse [Who Are You, Online Marketing Manager? Results of a Jobholder Survey and a Job A," Duesseldorf Working Papers in Applied Management and Economics 51, Duesseldorf University of Applied Sciences.
• Denk, Maximilian & Khabyuk, Olexiy, "undated". "Wie relevant sind Chatbots als Kommunikations- und Marketinginstrument für Hochschulen? Konzeption und Akzeptanz eines Chatbot-Prototyps für den Master-Studiengang „Kommunikations-, Multimedia- und Ma," Duesseldorf Working Papers in Applied Management and Economics 52, Duesseldorf University of Applied Sciences.
• Khabyuk, Olexiy, "undated". "Die Berufsbilder der "Social Media Manager" und "Mediaplaner": Nachwuchswissenschaftliche Impulse [The Job Profiles of the "Social Media Manager" and "Media Plann," Duesseldorf Working Papers in Applied Management and Economics 54, Duesseldorf University of Applied Sciences.
• Pedro Bordalo & Nicola Gennaioli & Andrei Shleifer, 2016. "Competition for Attention," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 83(2), pages 481-513.
  • Pedro Bordalo & Nicola Gennaioli & Andrei Shleifer, "undated". "Competition for Attention," Working Paper 312541, Harvard University OpenScholar.
  • Pedro Bordalo & Nicola Gennaioli & Andrei Shleifer, 2013. "Competition for Attention," Working Paper 76811, Harvard University OpenScholar.
  • Pedro Bordalo & Nicola Gennaioli & Andrei Shleifer, 2013. "Competition for Attention," NBER Working Papers 19076, National Bureau of Economic Research, Inc.
• Thomas Fent, "undated". "Macro And Micro Dynamics In An Artificial Society: An Agent Based Approach," Modeling, Computing, and Mastering Complexity 2003 06, Society for Computational Economics.
• Zohreh Alizadehrad & Ekaterine Maglakelidze, 2020. "Conceptual Model Explaining the Impact of Corporate CSR Awareness (Involvement) on Consumer Behavior," Proceedings of International Academic Conferences 10612988, International Institute of Social and Economic Sciences.
• Onetiu Daniel Darius, 0000. "Digitalization Of The Buying Process. Social Media Effects On The Consumer," Proceedings of International Academic Conferences 11113221, International Institute of Social and Economic Sciences.
• Songporn Hansanti, 0000. "Marketing Factor Influence on the Thai Internet Users? Perception of Brand Equity of the AIS Public Company Limited," Proceedings of International Academic Conferences 14616258, International Institute of Social and Economic Sciences.
• Aleksey Potebnya & Neviana Krasteva, 0000. "Development of a gamified electronic learning resource for children: "Marketing in folk tales and fiction"," Proceedings of Economics and Finance Conferences 13815827, International Institute of Social and Economic Sciences.
• Violeta Neza & Edlira Llazo, 0000. "Consumer e-satisfaction through the use of e-services in the banking sector - changing consumer behavior ( Case study ? e-banking in Albania)," Proceedings of Economics and Finance Conferences 13815899, International Institute of Social and Economic Sciences.
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• Elvira Vieira & Daniela Silva & Victor Tavares, 0000. "Relevance of Digital Marketing for the Performance of Small and Medium-sized Enterprises: The Case of the Portuguese Footwear Sector," Proceedings of Economics and Finance Conferences 14316278, International Institute of Social and Economic Sciences.
• Neviana Krasteva & Dessislava Alexova, 0000. ""Festina lente" - Hurry slowly for travelers," Proceedings of Economics and Finance Conferences 14416238, International Institute of Social and Economic Sciences.
• Neviana Krasteva & Aleksey Potebnia, 0000. "How Marketing Can Increase the Purchase of Unattractive ("Ugly") Agricultural Products?," Proceedings of Economics and Finance Conferences 14416249, International Institute of Social and Economic Sciences.
• Teona Tavdishvili & Ekaterine Maglakelidze, 0000. "Generation Y and Z Preferences Regarding Influencer Marketing," Proceedings of Economics and Finance Conferences 14716442, International Institute of Social and Economic Sciences.
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• Graham White & Natalia Vila, 0. "Entrepreneurial Orientation’s effect on marketing strategies and success: implications for US firms entering Cuba," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-23.
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