Motivational Factors that influence the Acceptance of Microblogging Social Networks: The µBAM Model
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References listed on IDEAS
- Viswanath Venkatesh & Fred D. Davis, 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, INFORMS, vol. 46(2), pages 186-204, February.
- Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
More about this item
Keywordse-learning; TAM; µBAM; micro(nano)blogging; social networks;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification
- C31 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Cross-Sectional Models; Spatial Models; Treatment Effect Models; Quantile Regressions; Social Interaction Models
- L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
- I21 - Health, Education, and Welfare - - Education - - - Analysis of Education
- C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ICT-2012-05-15 (Information & Communication Technologies)
- NEP-SOC-2012-05-15 (Social Norms & Social Capital)
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