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Content
June 2023, Volume 11, Issue 2
- 117-129 A decade of marketing analytics and more to come: JMA insights
by Maria Petrescu & Anjala S. Krishen - 130-148 Profiling diverse reviewer segments using online reviews of service industries
by Nima Jalali & Sangkil Moon & Moon-Yong Kim - 149-159 Impact of delivery performance on online review ratings: the role of temporal distance of ratings
by Prashanth Ravula - 160-171 Customer feature selection from high-dimensional bank direct marketing data for uplift modeling
by Jinping Hu - 172-185 Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation
by Kessara Kanchanapoom & Jongsawas Chongwatpol - 186-201 Key drivers of brand trust in a Latin American airline: the impact of Colombia’s Avianca customer experience
by Jose Ribamar Siqueira & Michael Bendixen & Felipe Reinoso-Carvalho & Raffaele Campo - 202-218 Going (in)conspicuous: antecedents and moderators of luxury consumption
by Amélia Maria Pinto Cunha Brandão & Hugo Eduardo Magalhães Barbedo - 219-232 Does demand forecasting matter to retailing?
by Wesley Marcos Almeida & Claudimar Pereira Veiga - 233-243 Developing a conversion rate optimization framework for digital retailers—case study
by Robert Zimmermann & Andreas Auinger - 244-261 Do E-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers
by Yi Yong Lee & Chin Lay Gan & Tze Wei Liew
March 2023, Volume 11, Issue 1
- 1-4 Mapping 2022 in Journal of Marketing Analytics: what lies ahead?
by Maria Petrescu & Anjala S. Krishen - 5-20 The influence of the number of brand community memberships on customer centric measures
by Matti J. Haverila & Kai Haverila & Caitlin McLaughlin & Mehak Arora - 21-31 A moderation of business misdeeds on corporate remedy strategies
by Lei Huang - 32-40 Is suggestive selling effective in increasing sales? Investigating its role in store promotion strategy using retail chain data from the U.S
by Dinesh Ramdas Pai & Siddharth Bhatt - 41-56 The influence of storytelling on the consumer–brand relationship experience
by Cátia Fernandes Crespo & Alcina Gaspar Ferreira & Ricardo Moita Cardoso - 57-68 Does brand love lead to brand addiction?
by Minh T. H. Le - 69-81 Understanding consumer engagement in online brand communities: An application of self-expansion theory
by M. Sadiq Sohail - 82-94 Assessing the effects of COVID-19-related risk on online shopping behavior
by João Coelho Soares & Ricardo Limongi & João Henriques De Sousa Júnior & Weverson Soares Santos & Michele Raasch & Lenoir Hoeckesfeld - 95-115 Branding in the eye of the storm: the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country
by Jose Ribamar Siqueira Junior & Enrique Horst & German Molina & Laura H. Gunn & Felipe Reinoso-Carvalho & Burcu Sezen & Nathalie Peña-García
December 2022, Volume 10, Issue 4
- 297-298 Is all academic service distributed equally?
by Anjala S. Krishen & Maria Petrescu - 299-310 The six lodging attributes that determine travelers’ preference on Airbnb or hotel
by Michelle Yoo & Sungsik Yoon - 311-328 Bayesian two-part multilevel model for longitudinal media use data
by Shelley A. Blozis - 329-340 Comparing the effect of interactivity and reputation on purchase intention in live commerce: a serial mediation study
by Shing H. Doong - 341-359 Who pulls the strings: firm strategy or firm environment in controlling firm risk?
by Manisha Mathur - 360-389 Prediction and profitability in market segmentation typing tools
by Marco Vriens & Nathan Bosch & Chad Vidden & Jason Talwar - 390-407 Producers’ brand-dealer dual loyalty to capital equipment
by Pedro Harmath & Roberto Feeney & Josefa Ramoni-Perazzi - 408-424 Investigating the impact of psychological customer engagement on customer engagement behaviors: the moderating role of customer commitment
by Sıddık Bozkurt & David Gligor & Nichole Gligor - 425-429 Comprehensive Meta-Analysis (CMA) 3.0: a software review
by Philipp Brüggemann & Kunjan Rajguru
September 2022, Volume 10, Issue 3
- 185-186 The evolving crisis of the peer-review process
by Maria Petrescu & Anjala S. Krishen - 187-206 Digital footprint wrangling: are analytics used for better or worse? A concurrent mixed methods research on the commercial (ab)use of dataveillance
by Bruno F. Abrantes & Klaus Grue Ostergaard - 207-218 Artificial intelligence in marketing: a network analysis and future agenda
by Djonata Schiessl & Helison Bertoli Alves Dias & José Carlos Korelo - 219-231 Reshaping the bank experience for GEN Z in France
by Souheila Kaabachi & Selima Ben Mrad & Tais Barreto - 232-249 Engagement, participation, and relationship quality in the context of co-creation in brand communities
by Matti Haverila & Kai Haverila & Caitlin McLaughlin & Mehak Arora - 250-260 Causal inference for contemporaneous effects and its application to tourism product sales data
by Taku Moriyama & Masashi Kuwano - 261-278 Health insurance policy renewal: an exploration of reputation, performance, and affect to understand customer inertia
by Pradeep Kautish & Arpita Khare & Rajesh Sharma - 279-296 Customer determinants of used auto loan churn: comparing predictive performance using machine learning techniques
by Chandrasekhar Valluri & Sudhakar Raju & Vivek H. Patil
June 2022, Volume 10, Issue 2
- 103-105 Digitalization and its impact on contemporary marketing strategies and practices
by Tat-Huei Cham & Jun-Hwa Cheah & Mumtaz Ali Memon & Kim-Shyan Fam & Józsa László - 106-113 Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework
by Matthew D. Vollrath & Salvador G. Villegas - 114-130 How does social media marketing enhance brand loyalty? Identifying mediators relevant to the cinema context
by Wong Foong Yee & Siew Imm Ng & Kaixin Seng & Xin-Jean Lim & Thanuja Rathakrishnan - 131-144 The moderating effect of influencer on the causal map of mutual information, coproducer and customer value: a thematic analysis of messages posted by brand communities
by Intaka Piriyakul & Rapepun Piriyakul - 145-157 The influence of social media eWOM information on purchase intention
by Choi-Meng Leong & Alexa Min-Wei Loi & Steve Woon - 158-172 Trends and patterns in digital marketing research: bibliometric analysis
by Zahra Ghorbani & Sanaz Kargaran & Ali Saberi & Manijeh Haghighinasab & Seyedh Mahboobeh Jamali & Nader Ale Ebrahim - 173-183 Consumer communications and current events: a cross-cultural study of the change in consumer response to company social media posts due to the COVID-19 pandemic
by Jia Li & Rachel McCrary
March 2022, Volume 10, Issue 1
- 1-2 Co-creating transformative value in marketing analytics
by Maria Petrescu & Anjala S. Krishen - 3-18 What’s important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banks’ customers
by Svenja Damberg & Manfred Schwaiger & Christian M. Ringle - 19-29 The effect of sales promotions intensity on volume and variability in category sales of large retailers
by Ömer Zeybek & Burç Ülengin - 30-49 Multi-criteria decision-making leveraged by text analytics and interviews with strategists
by Jorge Iván Pérez Rave & Gloria Patricia Jaramillo Álvarez & Juan Carlos Correa Morales - 50-63 Learning about the customer for improving customer retention proposal of an analytical framework
by Dora Simões & Joana Nogueira - 64-81 The impact of tangible and intangible rewards on online loyalty program, brand engagement, and attitudinal loyalty
by Matti J. Haverila & Kai Haverila & Caitlin McLaughlin & Hailey Tran - 82-88 A user-friendly method to merge Scopus and Web of Science data during bibliometric analysis
by Andrea Caputo & Mariya Kargina - 89-101 Marketing to the next generation of casino patrons
by Mark Legg & Timothy Webb & Apostolos Ampountolas - 102-102 Correction to: Visualization of statistically significant correlation coefficients from a correlation matrix: a call for a change in practice
by Vivek H. Patil & Frederick H. Franken
December 2021, Volume 9, Issue 4
- 263-264 The “Elephant in the Room”: interrogating the sample demographics
by Anjala S. Krishen & Maria Petrescu - 265-285 Image-mining: exploring the impact of video content on the success of crowdfunding
by Zecong Ma & Sergio Palacios - 286-297 Visualization of statistically significant correlation coefficients from a correlation matrix: a call for a change in practice
by Vivek H. Patil & Frederick H. Franken - 298-310 Influence of emotions on purchase loyalty among child consumers: the moderating role of family communication patterns
by Mehdi Khademi Gerashi & Farbod Fakhreddin - 311-327 Designing the marketspace for millennials: fun, functionality or risk?
by Anjali Singh & Ajay Kumar - 328-348 Application of constrained association method for determination of the development factors of the quick service restaurant industry
by Galina A. Polynskaya - 349-362 A study on the downloading intention of fashion retailers’ apps
by Miguel Llorens & Adolfo Hernández - 363-378 Performing social media analytics with Brandwatch for Classrooms: a platform review
by Mike McGuirk
September 2021, Volume 9, Issue 3
- 155-156 Focusing on the quality and performance implications of marketing analytics
by Maria Petrescu & Anjala S. Krishen - 157-172 Optimizing B2B product offers with machine learning, mixed logit, and nonlinear programming
by John V. Colias & Stella Park & Elizabeth Horn - 173-184 Is my cross-promotion profitable? Evaluation of game-to-game cannibalization in free-to-play mobile games
by Jean-Baptiste Débordès & Gilles Caporossi & Denis Larocque - 185-198 Brand loyalty explained by concept recall: recognizing the significance of the brand concept compared to features
by Takumi Kato - 199-209 Incorporating negative and positive word of mouth (WOM) in compartment-based epidemiology models in a not-for-profit marketing context
by John Andy Wood - 210-227 Positioning of private label brands of men’s apparel against national brands
by Pritha Ghosh & Subrata Saha & Shamindra Nath Sanyal & Swati Mukherjee - 228-241 Examination in B2B trade show: the effects of competitive intelligence and the information management system on the exhibitor's marketing strategy
by Pedro Mendonça Silva - 242-261 A qualitative analysis of the marketing analytics literature: where would ethical issues and legality rank?
by Imran Bashir Dar & Muhammad Bashir Khan & Abdul Zahid Khan & Bahaudin G. Mujtaba
June 2021, Volume 9, Issue 2
- 81-82 A tribute to our heroes and thoughts about collaborative relationships
by Maria Petrescu & Anjala S. Krishen - 83-98 The impact of questionnaire length on the accuracy rate of online surveys
by Takumi Kato & Taro Miura - 99-110 Extended innovation diffusion models and their empirical performance on real propagation data
by Sergei Sidorov & Alexey Faizliev & Vladimir Balash & Olga Balash & Maria Krylova & Aleksandr Fomenko - 111-117 Marketing response and temporal aggregation
by Philip Hans Franses - 118-126 BERT: a sentiment analysis odyssey
by Shivaji Alaparthi & Manit Mishra - 127-143 Discovering shopping visitors’ behavior and preferences using geo-tagged social photos: a case study of Los Angeles City
by Thanh-Hieu Bui - 144-153 The effect of fake news on anger and negative word-of-mouth: moderating roles of religiosity and conservatism
by Zazli Lily Wisker & Robert Neil McKie
March 2021, Volume 9, Issue 1
- 1-2 Interdisciplinary research as methodologically and substantively creative
by Anjala S. Krishen & Maria Petrescu - 3-16 Understanding changes in a brand’s core positioning and customer engagement: a sentiment analysis of a brand-owned Facebook site
by Zhenning Xu & Colin Vail & Amarpreet S. Kohli & Saeed Tajdini - 17-32 The choice of brand extension: the moderating role of brand loyalty on fit and brand familiarity
by Beichen Liang & Wei Fu - 33-43 Do Millennials share similar perceptions of brand experience? A clusterization based on brand experience and other brand-related constructs: the case of Netflix
by Sara Amoroso & Simonetta Pattuglia & Imran Khan - 44-55 Influence of interpersonal competence on behavioral intention in social commerce through customer-perceived value
by Ming-Hsiung Hsiao - 56-64 Political marketing with data analytics
by Dennis F. X. Mathaisel & Clare L. Comm - 65-79 Predictors of online shopping in India: an empirical investigation
by Urvashi Tandon
December 2020, Volume 8, Issue 4
- 187-188 The dilemma of social media algorithms and analytics
by Maria Petrescu & Anjala S. Krishen - 189-202 Cutoff criteria for overall model fit indexes in generalized structured component analysis
by Gyeongcheol Cho & Heungsun Hwang & Marko Sarstedt & Christian M. Ringle - 203-223 Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth
by Alberto Lopez & Eva Guerra & Beatriz Gonzalez & Sergio Madero - 224-233 Establishing social media firestorm scale via large dataset media analytics
by Kalle Nuortimo & Erkki Karvonen & Janne Härkönen - 234-244 Differences in delivery times’ effects on purchase intentions by the purchase candidates’ sequencing in the Japanese automotive industry
by Takumi Kato - 245-266 Location and agglomeration factors predicting retailers’ preference for Indian malls
by Arpita Khare - 267-279 Machine learning for a citizen data scientist: an experience with JMP
by Jie Li & Megan Mocko
September 2020, Volume 8, Issue 3
- 125-126 Data-driven decision making via sales analytics: introduction to the special issue
by J. Ricky Fergurson - 127-136 An exploration of sales forecasting: sales manager and salesperson perspectives
by Jeffrey A. Hoyle & Rebecca Dingus & J. Holton Wilson - 137-148 The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance
by Michael Rodriguez & Stefanie Boyer - 149-164 Exploring the components of brand equity amid declining ticket sales in Major League Baseball
by Adam C. Merkle & Catherine Hessick & Britton R. Leggett & Larry Goehrig & Kenneth O’Connor - 165-184 Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019
by Saïd Echchakoui - 185-186 Mplus 8-4: a software review
by Bahareh Javadizadeh
June 2020, Volume 8, Issue 2
- 43-44 The importance of high-quality data and analytics during the pandemic
by Maria Petrescu & Anjala S. Krishen - 45-56 The evolution of behavioral loyalty and customer lifetime value over time: investigation from a Casino Loyalty Program
by Michelle Yoo & Billy Bai & Ashok Singh - 57-68 Price sensitivity versus ethical consumption: a study of Millennial utilitarian consumer behavior
by Andrée Marie López-Fernández - 69-84 Interaction of normative and predictive expectations in customer satisfaction and emotions
by Gavriel Meirovich & Myunghee Mindy Jeon & Linda Jane Coleman - 85-98 Applications of SOR and para-social interactions (PSI) towards impulse buying: the Malaysian perspective
by Yi Yong Lee & Chin Lay Gan - 99-117 To what extent do conspicuous consumption and status consumption reinforce the effect of self-image congruence on emotional brand attachment? Evidence from the Kingdom of Saudi Arabia
by Fethi Klabi - 118-124 Using Lexico for Quantitative Discourse Analysis: From Lexicometrics to Textometrics
by Christophe Réthoré
March 2020, Volume 8, Issue 1
- 1-2 What’s in a number? The interesting challenge of knowledge diffusion
by Anjala S. Krishen & Maria Petrescu - 3-17 Protecting survey data on a consumer level
by Matthew J. Schneider & Dawn Iacobucci - 18-30 Mediating effect of reasons on the relationship between altruism and green hotel patronage intention
by Ling Ling Tan & Norzalita Abd Aziz & Abdul Hafaz Ngah - 31-38 The contribution of analytic visualizations to the marketing of sustainable products
by Dennis F. X. Mathaisel & Clare L. Comm - 39-41 Review on Weinstein’s superior customer value: finding and keeping customers in the now economy
by Michael D. Santonino - 42-42 Correction to: Review on Weinstein’s superior customer value: finding and keeping customers in the now economy
by Michael D. Santonino
December 2019, Volume 7, Issue 4
- 203-204 Strength in diversity: methods and analytics
by Maria Petrescu & Anjala S. Krishen - 205-219 Customer relationship management technology: bridging the gap between marketing education and practice
by Dana E. Harrison & Haya Ajjan - 220-233 The digital self and customer loyalty: from theory to virtual reality
by Jared Bischoff & Orie Berezan & Lorenzo Scardicchio - 234-250 Using a two-part mixed-effects model for understanding daily, individual-level media behavior
by Shelley A. Blozis & Ricardo Villarreal & Sweta Thota & Nicholas Imparato - 251-252 Interpris: intuitive qualitative data analysis
by Maria Petrescu & John Gironda
September 2019, Volume 7, Issue 3
- 125-126 Software and data in analytics: lending theory to practice
by Maria Petrescu & Anjala S. Krishen - 127-140 Building committed online shoppers through shopping goals and switching cost
by Ernest Emeka Izogo & Chanaka Jayawardhena - 141-151 Establishing an automated brand index based on opinion mining: analysis of printed and social media
by Kalle Nuortimo & Janne Harkonen - 152-181 The state of marketing analytics in research and practice
by Dawn Iacobucci & Maria Petrescu & Anjala Krishen & Michael Bendixen - 182-195 A systematic literature review of big data adoption in internationalization
by Nguyen Anh Khoa Dam & Thang Le Dinh & William Menvielle - 196-202 Partial least squares structural equation modeling using SmartPLS: a software review
by Marko Sarstedt & Jun-Hwa Cheah
June 2019, Volume 7, Issue 2
- 51-53 Data-driven decision making: implementing analytics to transform academic culture
by Anjala S. Krishen & Maria Petrescu - 54-63 Process control for monitoring customer engagement
by Edward C. Malthouse & Wei-Lin Wang & Bobby J. Calder & Tom Collinger - 64-75 The communication role of social media in social marketing: a study of the community sustainability knowledge dissemination on LinkedIn and Twitter
by Lei Huang & Amelia Clarke & Natalie Heldsinger & Wen Tian - 76-83 Loyalty management in durable consumer goods: trends in the influence of recommendation intention on repurchase intention by time after purchase
by Takumi Kato - 84-93 Review of a proposed methodology for bibliometric and visualization analyses for organizations: application to the collaboration economy
by Myriam Ertz & Sébastien Leblanc-Proulx - 94-121 A scale for testing of knowledge on the effective marketing research processes: multiple-group confirmatory (MGCFA) and multiple indicators-multiple causes (MIMIC) approach
by Piotr Tarka - 122-124 New paths for marketing relevance: a review of marketing and humanity
by Andrew M. Baker
March 2019, Volume 7, Issue 1
- 1-12 Joint selection of variables and clusters: recovering the underlying structure of marketing data
by Susan Brudvig & Michael J. Brusco & J. Dennis Cradit - 13-23 Exploring thought processing similarity using attitudinal constructs: a Chinese versus U.S. contrast
by Stuart Auken & William J. Ritchie & Ludmilla Gricenko Wells & Daniel J. Borgia - 24-39 Salespeople’s reward preference methodological analysis
by Echchakoui Said - 40-50 Defining and measuring social customer-relationship management (CRM) capabilities
by Hyun Gon Kim & Zhan Wang
December 2018, Volume 6, Issue 4
- 117-119 Marketing analytics: delineating the field while welcoming crossover
by Anjala S. Krishen & Maria Petrescu - 120-126 Item placement for questionnaire design for optimal reliability
by Pushkin Kachroo & Sheen Kachen - 127-137 Customer retention in freemium applications
by Nicholas Ross - 138-149 An analytical model that links customer-perceived value and competitive strategies
by Said Echchakoui - 150-156 The use of analytics to market the sustainability of “Unique” products
by Clare L. Comm & Dennis F. X. Mathaisel
September 2018, Volume 6, Issue 3
- 69-71 Novel retail technologies and marketing analytics
by Maria Petrescu & Anjala S. Krishen - 72-83 Perceptual maps via enhanced correspondence analysis: representing confidence regions to clarify brand positions
by Dawn Iacobucci & Doug Grisaffe - 84-94 The marketing analytics orientation (MAO) of firms: identifying factors that create highly analytical marketing practices
by Anthony F. Branda & Vishal Lala & Pradeep Gopalakrishna - 95-104 A novel method for detecting careless respondents in survey data: floodlight detection of careless respondents
by Volkan Dogan - 105-116 Online relationship marketing for banks in face-to-face economies
by Muhammed S. Alnsour
June 2018, Volume 6, Issue 2
- 41-43 Analyzing the analytics: data privacy concerns
by Maria Petrescu & Anjala S. Krishen - 44-52 Who searches where? A new car buyer study
by Yashar Dehdashti & Brian T. Ratchford & Aidin Namin - 53-61 Analyzing ecology of Internet marketing in small- and medium-sized enterprises (SMEs) with unsupervised-learning algorithm
by Hon Keung Yau & Ho Yi Horace Tang - 62-68 User-level incremental conversion ranking without A/B testing
by Zhuli Xie & Yong Liu
March 2018, Volume 6, Issue 1
- 1-5 Analytics from our scholarly closets: the connections between data, information, and knowledge
by Anjala S. Krishen & Maria Petrescu - 6-18 Analyzing customer satisfaction in self-service technology adopted in airports
by Hon Keung Yau & Ho Yi Horace Tang - 19-26 Guidelines for assessing the value of a predictive algorithm: a case study
by Ossi Ylijoki - 27-39 Loss or gain? The impact of Chinese local celebrity endorser scandal on the global market value of the endorsed brands
by Junzhou Zhang & Lei Huang
December 2017, Volume 5, Issue 3
- 81-98 Statistical perceptual maps: using confidence region ellipses to enhance the interpretations of brand positions in multidimensional scaling
by Dawn Iacobucci & Doug Grisaffe & Wayne DeSarbo - 99-110 Segmentation of the senior market: how do different variable sets discriminate between senior segments?
by Yamen Koubaa & Rym Srarfi Tabbane & Manel Hamouda - 111-120 Are brand benefits perceived differently in less developed economies? A scale development and validation
by Samy Belaid & Selima Ben Mrad & Jérôme Lacoeuilhe & Maria Petrescu - 121-130 Measuring media channel performance: a proposed alternative to the ‘last-in wins’ methodology
by Gary S. Robertshaw - 131-140 Declining transportation funding and need for analytical solutions: dynamics and control of VMT tax
by Pratik Verma & Shaurya Agarwal & Pushkin Kachroo & Anjala Krishen - 141-152 Marketing intelligence and customer relationships: empirical evidence from Jordanian banks
by Ghazi A. Al-Weshah - 153-162 Exploring the key drivers behind the adoption of mobile banking services
by Tahir M. Nisar & Guru Prabhakar
June 2017, Volume 5, Issue 2
- 45-46 Marketing analytics: from practice to academia
by Maria Petrescu & Anjala S. Krishen - 47-56 Uncovering the paths to helpful reviews using fuzzy-set qualitative comparative analysis
by Shimi Naurin Ahmad - 57-67 Constructing brand value proposition statements: a systematic literature review
by Deborah Goldring - 68-80 Moderating effect of price perception on factors affecting attitude towards online shopping
by Subhro Sarkar & Arpita Khare
March 2017, Volume 5, Issue 1
- 1-4 The world of analytics: interdisciplinary, inclusive, insightful, and influential
by Anjala S. Krishen & Maria Petrescu - 5-13 Birds of a feather: a normative model of assessing consumers’ satisfaction in a generalized expectation–disconfirmation paradigm
by Lei Huang - 14-30 Imbalanced customer classification for bank direct marketing
by Georgios Marinakos & Sophia Daskalaki - 31-43 Beyond cognitive age: developing a multitheoretical measure of age and its assessment
by Anil Mathur & Fon Sim Ong & Choong Kwai Fatt & Pakakorn Rakrachakarn & George P. Moschis
December 2016, Volume 4, Issue 4
- 125-134 US elections: How could predictions be so wrong?
by Tom Breur - 135-146 Studying product diffusion based on market coverage
by Adarsh Anand & Mohini Agarwal & Gunjan Bansal & A. H. S. Garmabaki - 147-158 Observations on latent need revelation through problem detection analysis
by Stuart Auken - 159-171 Identifying new segments from a global branding perspective: a three-country study
by Maria Palazzo & Agostino Vollero & Alfonso Siano - 172-185 Assessing customer retention in B2C electronic commerce: an empirical study
by Eugenia Y. Huang & Chia-jung Tsui
July 2016, Volume 4, Issue 2
- 61-65 Statistical Power Analysis and the contemporary “crisis” in social sciences
by Tom Breur - 66-76 Standardization, customization, and customer loyalty in service industry
by Leila Agha Kasiri & Shaheen Mansori - 77-92 Optimizing time-limited price promotions
by Richard C. Hanna & Scott D. Swain & Paul D. Berger - 93-107 Putting the geography into geodemographics: Using multilevel modelling to improve neighbourhood targeting – a case study of Asian pupils in London
by Richard Harris & Yingyu Feng - 108-124 Investigating the effects of retail agglomeration choice behavior on store attractiveness
by Vikas Singla & Harpreet Rai
March 2016, Volume 4, Issue 1
- 1-13 One man’s path to marketing analytics
by Paul D Berger - 14-27 Aaker’s brand personality scale is not universal – Explanation and reasons for bikes in India
by Vinod Kumar Bishnoi & Ajay Kumar - 28-50 A two-step item response theory procedure for a better measurement of marketing constructs
by Salim Moussa - 51-59 Using vanishing tetrad test to examine multifaceted causal directionality
by Luming Wang & Adam Finn