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Content
September 2026, Volume 14, Issue 3
- 727-730 From human panels to silicon samples: a research agenda for synthetic data in marketing research
by Maria Petrescu & Anjala S. Krishen - 731-748 Decoding deception in the online marketplace: enhancing fake review detection with psycholinguistics and transformer models
by Joni Salminen & Mekhail Mustak & Soon-Gyo Jung & Hannu Makkonen & Bernard J. Jansen - 749-761 Unveiling digital dynamics: Do digital media investments impact organic branded searches?
by Georgios Filippou & Athanasios G. Georgiadis & Ashish Kumar Jha - 762-777 Right-digit effects and product type: the case for cause-related marketing
by Mazen Jaber & Kylie Jaber & Chatdanai Pongpatipat - 778-790 Necessary condition analysis for sales funnel optimization
by Richard Conde - 791-802 Towards improved recycling interventions: a multitasking model for consumer behavior analysis and segmentation
by Feihong Xia & Jing Jian Xiao & Jing Wu - 803-825 Bringing lapsed consumers back to the market might not be as simple as reversing why they left: the case of generic food
by Lijun Angelia Chen & Sungeun Yoon & Lisa House - 826-840 From brand reputation to consumer reposting: moderating roles of consumer personal traits and content features
by Tao Zhang & Floyd Phillips - 841-855 The path from customer brand engagement to value co-creation in mobile branded apps
by Trung Dam-Huy Thai & Tin Trung Nguyen & Trang P. Tran & Eric L. Kennedy - 856-870 Automated psychographic consumer segmentation: a text classification approach
by Simone E. Griesser & Patricia Feubli & Douglas MacKevett - 871-884 Exploring the effects of trust and perceived values on consumer brand-related activities (COBRAs): a study of LINE and Facebook users in Japan
by Kosuke Mizukoshi - 885-902 Crafting captivating retail spaces: the power of atmosphere in shaping consumer behavior
by Karim Errajaa & Anil Bilgihan - 903-916 Self-efficacy or perceived behavioral control: which influences bank-switching intention?
by Øystein Bortne & Jone Bjornestad & Mads Nordmo Arnestad & Tore Tjora & Kolbjørn Kallesten Brønnick - 917-931 The serial effects of value in use on consumer brand engagement, perceived brand quality, brand loyalty, and continuance intention toward branded mobile apps
by Trang P. Tran & Bo Dai & Qin Sun & Tin Trung Nguyen - 932-948 Media type congruence in the advertising effectiveness of celebrity vs. influencer endorsements
by Guido Grunwald & Ali Kara & Nilüfer Kapukaya & Deniz Zeren - 949-963 Proposed index of diversity and research diversity acceptance in education advertising
by Keita Kinjo & Hajime Miyauchi - 964-977 Distinguishing consumer loyalty to a physical outlet through the mediating effects of consumer satisfaction and emotional state
by Moez Ltifi - 978-987 Fear and loathing in the supermarket: the effect of incidental stockouts on consumer anxiety
by Dominik M. Piehlmaier & Ursula Dávila Gamiño - 988-1005 The relationship between campaign quality and performance in Google Ads: a systematic review
by Milad Shemshaki & Nathaniel Amoah & Alessandro Bigi & Michelle Bonera - 1006-1021 From words to insight: analyzing customer reviews to assess delivery’s impact in organic e-commerce satisfaction
by Rémy Park & Philippe Mouillot - 1022-1075 Assessing store atmospheric influences: development of a new multidimensional measurement scale
by Karim Errajaa - 1076-1117 A statistical software framework for marketing analytics: methodology, simulations, case study, and a python library
by Maria Fernanda Contreras-Peña & Juan-Salvador Victoria-Mas & Carlos Martin-Barreiro & Xavier Cabezas - 1118-1133 From empathy to value: user-generated content inferred emotional intelligence in the context of second-hand clothing purchases online
by Laura Salciuviene & Beata Šeinauskienė & Mantas Lukauskas & Aistė Dovalienė & Agnė Gadeikienė & Jūratė Banytė - 1134-1134 Correction: From empathy to value: user-generated content inferred emotional intelligence in the context of second-hand clothing purchases online
by Laura Salciuviene & Beata Šeinauskiene & Mantas Lukauskas & Aistė Dovalienė & Agnė Gadeikienė & Jūratė Banytė
June 2026, Volume 14, Issue 2
- 341-357 Navigating airline disruptions with strategic pilot planning: an optimization approach for long-term workforce efficiency and service quality
by Bulent Erenay & Eyyub Kibis & Burak Cankaya & Ozlem Cosgun & Aaron Glassman - 358-372 Airport experience assessment based on Skytrax online ratings and importance-performance analysis: a segmentation approach
by Ana Brochado & José Manuel Cristóvão Veríssimo & Cristina Lupu - 373-378 The use of generative AI in research: a production management case study from the aviation industry
by R. O. Walton & D. V. Watkins - 379-392 Behavioral dynamics of regional airline model in Türkiye: integrating TPB and SET
by İnci Polat & Gamze Özdemir & Sara Kaya & Oğuzhan Ünal - 393-395 Marketing analytics and organizational capability: the necessity of data quality
by Maria Petrescu & Anjala S. Krishen - 396-417 The role of privacy concerns and technology anxiety regarding digital voice assistants for brand-and price-conscious grocery shoppers
by Carsten D. Schultz & Philipp Brüggemann - 418-443 A data-driven analysis of post-adoption engagement and advocacy in the fintech loyalty ecosystem
by Waqas Ahmed & Shehab Abdulhabib Al-Zaeemi & Ahmed Ali & Yogesh K. Dwivedi - 444-459 How do luxury jewelry brands create the ultimate online shopping experience? The role of web atmospherics
by Mariam Kaskas & Philip J. Kitchen - 460-473 Leveraging machine learning for predictive insights in robo-advisory adoption: a marketing analytics approach
by Zefeng Bai - 474-486 Does mobile banking service quality matter? A two-staged structural equation modeling-artificial neural network approach
by Laxman Pokhrel & Anup K C & Binod Krishna Shrestha - 487-487 Correction: Does mobile banking service quality matter? A two-staged structural equation modeling-artificial neural network approach
by Laxman Pokhrel & K C Anup & Binod Krishna Shrestha - 488-496 Inclusion of brand in self predicts future use
by Bryan J. Ross & Randy B. Stein & Michael L. Slepian & Alice Sin & Robert M. Montgomery & Abraham M. Rutchick - 497-516 Assessing stimulus–organism responses in impulse buying among young consumers on online platforms using a hybrid BWM-ISM approach
by Vaibhav Sharma & Akash Saharan & Himanshu Gupta & Vinayak A. Drave & Priyanka Singh - 517-534 How personality traits influence perceptions of casino loyalty incentives
by Mark Legg & Apostolos Ampountolas & Asit Bandyopadhayay - 535-551 The Diderot effect: a data-driven validation
by André Santos & Nuno António & Paulo Rita - 552-573 Mapping consumer behavior: store location effects on retail sales across different basket types
by Ondřej Sokol & Tomáš Formánek - 574-593 Critical criteria for restaurant technology application: the interrelationship effect of influencing technology acceptance and brand equity
by Chih-Hsing Liu & Sheng-Fang Chou & Jun-You Lin - 594-611 The journey toward sustainability: positive impact of environmental, social, and governance index on transportation
by Doreen McGunagle & Laura Zizka & Ron Mau & Patti Clark - 612-623 Segmenting tourists based on perceived sustainability and satisfaction using machine learning
by Lidia Vidal-Meliá & Miguel Ángel Moliner & Diego Monferrer & Marta Estrada & Keith Quille - 624-647 The impact of consumers’ motives for watching unboxing videos on eWOM and purchase intentions: the mediating role of ad involvement
by Serhat Özer & Yusuf Zafer Can Uğurhan - 648-686 Information push strategies in e-commerce:emotional and cognitive mechanisms shaping purchase decisions: multi-method approaches
by Joston Gary - 687-705 The role of nonprofit brand orientation in the context of an emerging country
by Lara Mendes Christ Bonella Sepulcri & Emerson Wagner Mainardes - 706-708 Review of digital marketing: tools, techniques and best practices for graduate students and managers
by George Spais - 709-726 Multiple linear and logistic regression analysis: a SmartPLS 4 software tutorial
by Vasilica-Maria Margalina & Charlotte Kreienbaum & Joseph F. Hair & Jan-Michael Becker & Christian M. Ringle
March 2026, Volume 14, Issue 1
- 1-3 Artificial intelligence: what we know we’d like to know
by Maria Petrescu & Anjala S. Krishen - 4-25 Exploring corporate reputation and crisis communication
by Kalle Nuortimo & Janne Harkonen & Kristijan Breznik - 26-43 The role of internal social media in enhancing happiness at work
by Tomás Baviera & Benjamín Marín-Pérez - 44-61 The organizational impact in Kibs companies of certain digital marketing factors: digital capabilities and internet technologies
by Jorge Alberto Marino-Romero & Pedro R. Palos-Sanchez & Félix Velicia-Martin - 62-87 The D3HDRS approach: a novel clustering framework for customer experience management with a case study in the telecom sector of an emergent market
by Milton Soto-Ferrari & Odette Chams-Anturi & Juan P. Escorcia-Caballero - 88-103 The digital divide: psychographic segmentation in the Canadian banking context
by Omar H. Fares & Joseph Aversa & Seung Hwan (Mark) Lee - 104-119 Analyzing market basket data through sparse multivariate logit models
by Harald Hruschka - 120-137 The impact of online purchase behaviour on customer lifetime value
by Daniel Kvíčala & Maria Králová & Petr Suchánek - 138-157 Does age affect love? Exploring the antecedents and outcomes of brand love and the influence of generational cohorts on streaming services
by Mauricio Santos & Walesska Schlesinger - 158-172 Brand commitment as predecessor to the factors of continuance intention
by Donald L. Amoroso & Pajaree Ackaradejruangsri - 173-186 Effects of perceived situational factors on plastic packaging waste recycling behavior through environmental attitude
by Myriam Ertz & Walid Addar & Urvashi Tandon & Ophela Zhang & Mahdi Takaffoli & Leyla Joued - 187-206 Deciphering the influence of compatibility, trust, and perceived enjoyment on intention to use digital payments
by Martina Franciska Xavier & Sahayaselvi Susainathan & Sarlin Venotha Antonymuthu & Prince Jebaraj Siluvai Antony & Satyanarayana Parayitam - 207-241 How does risk interplay with trust in pre-and post-purchase intention to engage: PLS-SEM and ML classification approach
by Nora Sharkasi & Gomaa Agag - 242-259 On the use of self-reports in marketing research: insights about initial response biases from daily diary data
by Shelley A. Blozis & Ricardo Villarreal - 260-273 Using theory of interpersonal behavior to consumers' online impulse buying behavior in social commerce live-streaming: perceived price's moderating role
by Dam Tri Cuong - 274-294 Improving brand love through branded apps: is that possible?
by Trang P. Tran & James E. Zemanek Jr. & Md. Nazmus Sakib - 295-307 From praise to polarization: the role of controversial reviews in shaping consumer behavior in the PC game market
by Monique S. K. Wan & Alfred F. Sam - 308-325 Exploring consumer satisfaction with an AR beauty app based on the technology acceptance model and experience economy theory
by Marjorie Laberger & Aure Tartarin & Sun Kyong Lee - 326-338 Brands and self-determination: the roles of credibility and subjective vitality
by Ivana Kursan Milaković - 339-339 Correction: Advancing predictive content analysis: a natural language processing and machine learning approach to television script data
by Anthony Palomba
December 2025, Volume 13, Issue 4
- 989-999 Double-weighted kNN: a simple and efficient variant with embedded feature selection
by Almudena Moreno-Ribera & Aida Calviño - 1000-1019 Deepening big data sustainable value creation: insights using IPMA, NCA, and cIPMA
by Randy Riggs & Carmen M. Felipe & José L. Roldán & Juan C. Real - 1020-1032 Not your fault, but your responsibility: worsened consumer sentiment on work-from-home products
by Giovanni Cintra & Filipe Grilo - 1033-1034 The significance of nothing: a call to discussion
by Maria Petrescu & Anjala S. Krishen - 1035-1067 Modeling total distribution velocity
by Martin Hirche & Franziska Völckner & Giang Trinh & Sebastian Göbl - 1068-1078 Navigating computational linguistic in marketing practices: The barriers of natural language processing in social media marketing and a path to future research
by Jana Gross & Kathleen Desveaud - 1079-1093 Mapping the marketing analytics landscape: unveiling the diverse proficiencies in marketing and technical know-how among practitioners
by Matti Haverila & Kai Haverila - 1094-1106 Exploring live shopping dynamics: Insights from purchase intention using structural equation modelling
by María del Carmen Pons Julián & Iviane Ramos de Luna - 1107-1118 Social relationships as strategic variable in the sharing economy: an empirical analysis of accommodation-sharing market
by Prashanth Ravula - 1119-1132 Environment vs. sports vs. art: effects of CSR activities on the perceived value of products and advertising in the food industry
by Toshifumi Matsuda & Takumi Kato - 1133-1156 Entrepreneurial marketing and business performance in SMEs: the mediating role of competitive aggressiveness
by Dana F. Kakeesh & Ghazi A. Al-Weshah & Ali A. Alalwan - 1157-1176 Making sense of data using automated content analysis: an illustration using archival data from newspaper articles
by Sunil George Mathew - 1177-1194 Economic contractions and effectiveness of marketing activities: a case from the automotive industry
by Nimet Uray & Füsun Ülengin & Burc Ulengin & Hidayet Beyhan & Kubra Sirkeci & Gizem Kaya Aydın - 1195-1218 Beyond theory: a systematic review of strengths and limitations in technology acceptance models through an entrepreneurial lens
by Ramy A. Rahimi & Grace S. Oh - 1219-1237 The impact of ambidextrous traditional and contemporary data analytics on marketing innovation
by Itzhak Gnizy - 1238-1257 Cognitive and affective appraisal of online impulse buying: a multi-mediation approach
by Rajat Subhra Chatterjee & Irfan Hameed & Tat-Huei Cham - 1258-1270 How did consumers retail purchasing expectations and behaviour switch due to the COVID-19 pandemic?
by Dan-Cristian Dabija & Veronica Câmpian & Bernd Philipp & David B. Grant - 1271-1285 Analyzing customer reviews with abstractive summarization and sentiment analysis: a software review
by Mohammed Hakimi & Mirza Amin Ul Haq & Arsalan Mujahid Ghouri & Pierre Valette-Florence
September 2025, Volume 13, Issue 3
- 571-573 The future of analytics in digital marketing and electronic commerce: how digitalization and sustainability affect consumers, firms, and policymakers
by Philipp Brüggemann & Luis F. Martinez & Francisco J. Martínez-López - 574-586 ESG consequences for companies in the digital environment: insights from sector-specific performance across the EU-27
by Vojtěch Kotrba & Jakub Menšík & Luis F. Martinez - 587-605 Consumer value dimensions in conversational and mobile commerce
by Carsten D. Schultz & Saskia Kaiser - 606-634 Mapping e-commerce trends in the USA: a time series and deep learning approach
by Filipe R. Ramos & Luisa M. Martinez & Luis F. Martinez & Ricardo Abreu & Lihki Rubio - 635-644 Consumer responses to 3D experiences: the role of enjoyment, surprise, and augmentation quality
by Simoni F. Rohden & Dmitry Subbotin & Lélis Balestrin Espartel - 645-667 Factors affecting the probability of funding success and default risk of borrowers in P2P lending: a social network analysis approach
by Sahiba Khan & Ranjit Singh & Jayashree Bhattacharjee - 668-696 Doctor and celebrity credibility: their dual impact on livestream viewers’ trust and service adoption intentions
by Hoang Minh Dao & Minh Le Bui & Duc Hoang & Luis F. Martinez - 697-708 Review valence impact on jello shot sales
by James Christopher Westland - 709-724 Covariance-based structural equation modeling (CB-SEM): a SmartPLS 4 software tutorial
by Joseph F. Hair & Barry J. Babin & Christian M. Ringle & Marko Sarstedt & Jan-Michael Becker - 725-743 Examining the antecedents of customers’ purchase behavior and the moderating role of streamers’ operational strategies in live-streaming commerce
by Yiming Zhuang & Xun Xu - 744-779 A comparative paradigm of sequential mediation models of influencers’ credibility using PLS-SEM with machine learning
by Nora Sharkasi & Saeid Rezakhah & Gomaa Agag - 780-797 Examining value co-creation in branded mobile apps: a critical analysis of its antecedents and outcomes
by Trang P. Tran & Qin Sun & Anh Dang - 798-823 Fairness testing for uplift models
by Victor S. Y. Lo & Yourong Xu & Zhuang Li & Melinda Thielbar - 824-845 Advancing predictive content analysis: a natural language processing and machine learning approach to television script data
by Anthony Palomba - 846-872 Overcoming obstacles: the future of French Gen-Z in the metaverse. Does familiarity with current metaverse platforms play a key role?
by Souheila Kaabachi & Sélima Ben Mrad & Fabienne Cadet & Ahmed Anis Charfi & Monyédodo Régis Kpossa - 873-884 Vertiport ventures: assessing operational feasibility for eVTOL integration in São Paulo’s helipad and heliport infrastructure
by Peter E. O’Reilly & Ramy A. Rahimi & Jorge Luiz Rosa Marques & Marco Aurélio Feitosa A. L. Babadopulos - 885-901 Analyzing product attributes and brand sentiment of smartwatches using Twitter/X data from a time series perspective
by Zhenning Xu & Amarpreet Kohli & Solomon Nkhalamba & Lili Gai - 902-917 Value perceptions of first-party content on multi-sided platforms: Findings from the Amazon Marketplace
by Jørgen Veisdal - 918-935 A new approach to understanding involvement: linking involvement to the memorability of experience
by Arman Akhoondnejad & Christopher Rosin & Charles Brennan - 936-955 Geodemographic drivers of store-level demand and marketing mix sensitivities
by Alexander Chaudhry & P. B. Seetharaman - 956-985 Consumer (brand) happiness of premium fashion brands and value consciousness: The case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms
by Chara Lyroni & George Spais - 986-986 Correction to: Consumer (brand) happiness of premium fashion brands and value-consciousness: the case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms
by Chara Lyroni & George Spais - 987-987 Correction to: Consumer (brand) happiness of premium fashion brands and value-consciousness: the case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms
by Chara Lyroni & George Spais - 988-988 Correction: Do peer-to-peer interaction and peace of mind matter to the generation Z customer experience? A moderation-mediation analysis of retail experiences
by Jose Ribamar Siqueira Junior & Mauricio Losada-Otálora & Nathalie Peña-García & Silvana Dakduk & Carlos Eduardo Lourenço
June 2025, Volume 13, Issue 2
- 263-266 Trends and future of artificial intelligence (AI), machine learning (ML) algorithms, and data analytics and their applications and implications for digital marketing and digital promotions
by George Spais & George Chryssochoidis - 267-287 The interplay of artificial intelligence, machine learning, and data analytics in digital marketing and promotions: a review and research agenda
by Rituparna Basu & Md. Nayeem Aktar & Satish Kumar - 288-307 The evolving role of AI and ML in digital promotion: a systematic review and research agenda
by V. G. P. Lakshika & B. T. K. Chathuranga & P. G. S. A. Jayarathne - 308-327 A bibliometric analysis of AI bias in marketing: field evolution and future research agenda
by Lara Mendes Bacalhau & Miguel Cachulo Pereira & Joana Neves - 328-370 Εstablishing relationships between brands and customers via strategic social media chatbots for telecom goods and services
by Roxani Polimerou & George Spais - 371-385 Topic classification of vietnamese product reviews in e-commerce using PhoBERT
by Tuan Duy Nguyen & Duc Minh Nguyen & Huu Manh Nguyen & Thi Quynh Giang Nguyen - 386-404 Effects of advertising exposure duration and frequency: a theory and initial test
by Millie Elsen & Rik Pieters & Michel Wedel - 405-423 Item level correction: detecting, removing, and reporting common methods variance
by Adam C. Merkle - 424-444 Do peer-to-peer interaction and peace of mind matter to the generation Z customer experience? A moderation-mediation analysis of retail experiences
by Jose Ribamar Siqueira & Mauricio Otalora Losada & Nathalie Peña-García & Silvana Dakduk & Carlos Eduardo Lourenço - 445-466 Value added to marketing research diagnoses by add-ons to $${\varvec{p}}$$ p -values
by Alain Bultez & Jean-Luc Herrmann - 467-482 Can I be a sportsperson and a worker? Analytics on athlete and coach dual careers
by M. Mingione & G. Mattia & K. Podnar & L. Capranica - 483-498 Mindful marketing: a study of the effect of impulse buying on mindfulness and the mediating effect of trait antecedents
by Bay O’Leary & Ricky Fergurson & Selima Ben Mrad - 499-513 The moderating role of perceived brand globalness on the effects of consumers’ attitude during periods of political controversies: three interconnected studies following marketing analytics’ best practices
by Gonzalo Luna-Cortes & Luis Miguel López-Bonilla & Jesús Manuel López-Bonilla - 514-536 What postpones degree completion? Discovering key predictors of undergraduate degree completion through explainable artificial intelligence (XAI)
by Burak Cankaya & Robin Roberts & Stephanie Douglas & Rachel Vigness & Asil Oztekin - 537-550 Sustainability and innovation as segmentation criteria in retail
by Antonio Marín-García & Irene Gil-Saura & María Eugenia Ruiz-Molina & Mihaela Simona Moise - 551-551 Correction: Sustainability and innovation as segmentation criteria in retail
by Antonio Marín-García & Irene Gil-Saura & María Eugenia Ruiz-Molina & Mihaela Simona Moise - 552-569 The second mover’s market research dilemma
by Markus Christen & David A. Soberman - 570-570 Correction: The second mover’s market research dilemma
by Markus Christen & David A. Soberman
March 2025, Volume 13, Issue 1
- 1-3 Marketing analytics research for the better good: thoughts and ideas
by Maria Petrescu & Anjala S. Krishen - 4-16 Integrating the customer equity and brand equity approaches to the financial value of marketing
by Bobby J. Calder & Edward C. Malthouse & Joe Omatoi - 17-28 Selection is superior to scale: determining brand loyalty highly correlated to market share
by Takumi Kato & Nobu Takenaka & Rie Ito & Kazuki Nishiguchi - 29-52 Time analysis of online consumer behavior by decision trees, GUHA association rules, and formal concept analysis
by Tomáš Pitka & Jozef Bucko & Stanislav Krajči & Ondrej Krídlo & Ján Guniš & Ľubomír Šnajder & Ľubomír Antoni & Peter Eliaš - 53-68 The grounded theory approach to brand purpose equity drivers: the practitioner’s perspective
by Cid Gonçalves Filho & Flavia Braga Chinelato & Fernanda Viterbo Prado - 69-81 Analysing user-generated content in sports events through the lens of the Spain brand
by Inés Kuster & Natalia Vila-Lopez & Elísabet Mora & María Isabel P. Riquelme Martínez - 82-95 Automated bidding vs manual bidding strategies in search engine marketing: a keyword efficiency perspective
by Pingjun Jiang - 96-110 The role of cognitive processes in healthy consumption food products: An eye-tracking technology study
by Diana Escandon-Barbosa & Jairo Salas-Paramo & María Patricia López-Ramírez & Alexandra Pava-Cárdenas - 111-127 Predicting customer churn using machine learning: A case study in the software industry
by João Rolim Dias & Nuno Antonio - 128-144 How luxury fashion brands leverage TikTok to captivate young consumers: an exploratory investigation using video analytics
by Yanbo Zhang & Chuanlan Liu & Chunmin Lang - 145-161 A bibliometric analysis of virtual influencers in the Web of Science
by Natalia Vila-López & Ines Kuster-Boluda & Elisabet Mora-Pérez & Isabel Pascual-Riquelme - 162-179 The relationship between the quality of big data marketing analytics and marketing agility of firms: the impact of the decision-making role
by Matti Haverila & Kai Haverila & Mohammad Osman Gani & Muhammed Mohiuddin - 180-201 The influence of brand credibility and brand loyalty on customer satisfaction and continued use intention in new voice assistance services based on AI
by Luis Matosas-López - 202-217 Interview completed: the application of survival analysis to detect factors influencing response rates in online surveys
by Ákos Münnich & Mátyás Kocsis & Mark C. Mainwaring & István Fónagy & Jenő Nagy - 218-235 When and how digital novel technologies matter to firm marketing performance
by Itzhak Gnizy - 236-262 Research trends in market intelligence: a review through a data-driven quantitative approach
by Mostofa Wahid Soykoth & Woojong Sim & Sydney Frederick
December 2024, Volume 12, Issue 4
- 743-745 Marketing analytics in 2024 conferences: AI and data-driven decision-making
by Maria Petrescu & Anjala S. Krishen - 746-760 Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial
by Marko Sarstedt & Nicole F. Richter & Sven Hauff & Christian M. Ringle - 761-777 Company social irresponsibility and customer boycott intention in times of crisis
by Halit Keskin & Emel Esen & Sıddık Bozkurt - 778-789 Artificial intelligence in business-to-business (B2B) sales process: a conceptual framework
by Michael Rodriguez & Robert Peterson - 790-805 Hey ChatGPT: an examination of ChatGPT prompts in marketing
by Wondwesen Tafesse & Bronwyn Wood - 806-828 Disentangling the relationship between trust, online buying, and customer satisfaction: a three-way interaction model
by Jeeva Venkatakrishnan & Ravikumar Alagiriswamy & Satyanarayana Parayitam - 829-841 Variable science mapping as literature review method
by Przemyslaw Tomczyk & Philipp Brüggemann & Justin Paul - 842-842 Correction to: Variable science mapping as literature review method
by Przemyslaw Tomczyk & Philipp Brüggemann & Justin Paul - 843-864 Mapping sharing economy themes: science mapping, topic modeling, and research agenda
by Ahmed Gamal ElKattan & Diana Gavilan & Mohamed Hamed Elsharnouby & Amira Fouad Ahmed Mahran - 865-887 Creating meaningful insights from customer reviews: a methodological comparison of topic modeling algorithms and their use in marketing research
by Gül Yazıcı & Tuğçe Ozansoy Çadırcı - 888-908 Drivers and consequences of consumer alienation in the French retail banking sector
by Souheila Kaabachi & Selima Ben Mrad & Ahmed Anis Charfi & Monyédodo Régis Kpossa & Bay O’ Leary - 909-924 A gateway toward truly responsive customers: using the uplift modeling to increase the performance of a B2B marketing campaign
by Meltem Sanisoglu & Sebnem Burnaz & Tolga Kaya - 925-943 Optimizing mobile in-app advertising effectiveness using app publishers-controlled factors
by Vinh Truong - 944-961 The central role of consumer–brand engagement in product and service brand contexts
by T. Ndhlovu & T. Maree - 962-978 Analytical model to measure the effectiveness of content marketing on Twitter: the case of governorates in Colombia
by Anabel Guzmán Ordóñez & Francisco Javier Arroyo Cañada & Emmanuel Lasso & Javier A. Sánchez-Torres & Manuela Escobar-Sierra - 979-989 Drivers of sustained brand engagement: cases of long-term customers of hedonic and utilitarian brands in Japan
by Chikako Ishizuka & Kei Aoki - 990-1005 The intangible values of live streaming and their effect on audience engagement
by Kah Yi Leong & Jessica Sze Yin Ho & Shehnaz Tehseen & Eiad Yafi & Tat-Huei Cham - 1006-1027 Sales force control in the area of value-based selling and Industry 4.0: smart self-control based on salesperson business model
by Saïd Echchakoui & Riadh Ladhari - 1028-1051 Measuring the effects of customized targeted promotions on retailer profits: prescriptive analytics using basket-level econometric analysis
by Alexander Chaudhry & Carrie Heilman & P. B. Seetharaman - 1052-1065 Unveiling the power of video sentiment analysis for predicting advertising effectiveness: exploratory research on femvertising
by Nicolas Hamelin & Ramy A. Rahimi & Sivapriya Balaji & Irina Pismennaya & Nhat Quang Bui & Hong Anh Ta - 1066-1089 AI technologies in the analysis of visual advertising messages: survey and application
by Larisa Sharakhina & Irina Ilyina & Dmitrii Kaplun & Tatiana Teor & Valeria Kulibanova - 1090-1104 Mapping borrowers’ and lenders’ interactions according to their dark financial profiles
by Olivier Mesly & Hareesh Mavoori
September 2024, Volume 12, Issue 3
- 471-472 Who owns the knowledge? The commodification of academic research
by Maria Petrescu & Anjala S. Krishen - 473-491 When does word of mouth versus marketing drive brand performance most?
by S. Cem Bahadir & Koen Pauwels - 492-522 An investigation of selected UTAUT constructs and consumption values of Gen Z and Gen X for mobile banking services and behavioral intentions to facilitate the adoption of mobile apps
by Konstantinos Dendrinos & George Spais - 523-536 The impact of perceived social media interactivity on brand trust. The mediating role of perceived social media agility and the moderating role of brand value
by Sıddık Bozkurt & David Gligor & Serhat Ozer & Serap Sarp & Rajesh Srivastava - 537-550 How do line extensions impact brand sales? The role of feature similarity and brand architecture
by Burcu Sezen & Koen Pauwels & Berk Ataman - 551-569 Twitter-patter: how social media drives foot traffic to retail stores
by Thomas J. Weinandy & Kuanchin Chen & Susan Pozo & Michael J. Ryan - 570-582 Understanding the real-time interaction between middle-aged consumers and online experts based on the COM-B model
by Lifu Li & Kyeong Kang - 583-598 The mediating effect of consumers’ perceived ethicality in the relationship between consumer cynicism/material values and affective commitment
by Cagla Pinar Utkutug - 599-610 Performance analysis of social media platforms: evidence of digital marketing
by Roger Silva Wegner & Deoclécio Junior Cardoso Silva & Claudimar Pereira Veiga & Vania Fátima Barros Estivalete & Vanessa Piovesan Rossato & Michel Barboza Malheiros - 611-623 How music listening preferences play a role in casino showroom offers
by Mark Legg & Apostolos Ampountolas - 624-638 A comprehensive multi-country study of country-of-origin effects using actual product ownerships
by Yener Kandogan - 639-655 Assessing the impact of perceived social media usefulness on Indian millennials’ online booking decision
by Amit Tariyal & Swati Bisht & Santanu Roy & Gaurav Chopra - 656-667 Machine learning for product choice prediction
by Josué Martínez-Garmendia - 668-686 A closer look at customer experience with bundle telecommunication services and its impacts on satisfaction and switching intention
by Hugo Ribeiro & Belém Barbosa & António C. Moreira & Ricardo Rodrigues - 687-700 The role of absorptive capacity in the use of digital marketing analytics for effective marketing decisions
by Marina Proença & Tomas Sparano Martins - 701-716 An interaction–immersion model in live streaming commerce: the moderating role of streamer attractiveness
by Lifu Li & Yafei Feng & Anqi Zhao - 717-733 Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation
by Mariia Bordian & Irene Gil-Saura & Gloria Berenguer-Contri & María-Eugenia Ruiz-Molina & Antonio Marín-García - 734-734 Correction to: Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation
by Mariia Bordian & Irene Gil-Saura & Gloria Berenguer-Contri & María-Eugenia Ruiz-Molina & Antonio Marín-García - 735-742 Bayesian analysis of experimental and observational data: a review and illustration of the BANOVA R package
by Michel Wedel & Chen Dong & Anna Kopyakova
June 2024, Volume 12, Issue 2
- 111-112 Teaching academia and inspiring analytics educators
by Laura Munoz & Rich Miller - 113-125 Efficacy of the Net Promoter Score in predicting online MBA students' intentions to give back to their alma mater
by Ali Kara & John E. Spillan & Christine Bell - 126-141 Analytics for all marketing majors: sparking interest in the uninterested
by Rebecca Dingus & Hulda G. Black & Nicole A. Flink - 142-168 Integrating AI-driven marketing analytics techniques into the classroom: pedagogical strategies for enhancing student engagement and future business success
by Kamaal Allil - 169-181 Ready, set, go! Deploying the social listening stoplight activity to teach marketing analytics using qualitative techniques
by Morgan M. Bryant & Jen Riley & Tiffanie Turner-Henderson & Dexter Purnell - 182-197 Rethinking the role of educators in the 21st century: navigating globalization, technology, and pandemics
by Ramy A. Rahimi & Grace S. Oh - 198-208 A scaffolded learning approach to increasing student comfort with Microsoft Excel
by Danny Weathers & Scott D. Swain - 209-226 Teaching marketing analytics: a pricing case study for quantitative and substantive marketing skills
by Bernd Skiera & Lukas Jürgensmeier - 227-234 Expanding data literacy to include data preparation: building a sound marketing analytics foundation
by Sidney Anderson - 235-249 Data-driven budget allocation of retail media by ad product, funnel metric, and brand size
by Vivian Qin & Koen Pauwels & Bobby Zhou - 250-263 Factors affecting online consumers’ cultural presence and cultural immersion experiences in live streaming shopping
by Lifu Li & Kyeong Kang & Yafei Feng & Anqi Zhao - 264-274 Different ethnicities with different fashion preferences, or one nationality with similar fashion preferences?
by Sookhyun Kim - 275-289 Determinants of smartphone brand switching intention of consumers in Hong Kong
by Mark Ng & Monica Law & Ka-fu Kevin Lin - 290-306 Helpful advertising messages reach consumers through user-generated videos: an empirical study from the audience involvement perspective
by Junpeng Guo & Siyuan Gou & Wenhua Li