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Content
September 2025, Volume 13, Issue 3
- 571-573 The future of analytics in digital marketing and electronic commerce: how digitalization and sustainability affect consumers, firms, and policymakers
by Philipp Brüggemann & Luis F. Martinez & Francisco J. Martínez-López - 574-586 ESG consequences for companies in the digital environment: insights from sector-specific performance across the EU-27
by Vojtěch Kotrba & Jakub Menšík & Luis F. Martinez - 587-605 Consumer value dimensions in conversational and mobile commerce
by Carsten D. Schultz & Saskia Kaiser - 606-634 Mapping e-commerce trends in the USA: a time series and deep learning approach
by Filipe R. Ramos & Luisa M. Martinez & Luis F. Martinez & Ricardo Abreu & Lihki Rubio - 635-644 Consumer responses to 3D experiences: the role of enjoyment, surprise, and augmentation quality
by Simoni F. Rohden & Dmitry Subbotin & Lélis Balestrin Espartel - 645-667 Factors affecting the probability of funding success and default risk of borrowers in P2P lending: a social network analysis approach
by Sahiba Khan & Ranjit Singh & Jayashree Bhattacharjee - 668-696 Doctor and celebrity credibility: their dual impact on livestream viewers’ trust and service adoption intentions
by Hoang Minh Dao & Minh Le Bui & Duc Hoang & Luis F. Martinez - 697-708 Review valence impact on jello shot sales
by James Christopher Westland - 709-724 Covariance-based structural equation modeling (CB-SEM): a SmartPLS 4 software tutorial
by Joseph F. Hair & Barry J. Babin & Christian M. Ringle & Marko Sarstedt & Jan-Michael Becker - 725-743 Examining the antecedents of customers’ purchase behavior and the moderating role of streamers’ operational strategies in live-streaming commerce
by Yiming Zhuang & Xun Xu - 744-779 A comparative paradigm of sequential mediation models of influencers’ credibility using PLS-SEM with machine learning
by Nora Sharkasi & Saeid Rezakhah & Gomaa Agag - 780-797 Examining value co-creation in branded mobile apps: a critical analysis of its antecedents and outcomes
by Trang P. Tran & Qin Sun & Anh Dang - 798-823 Fairness testing for uplift models
by Victor S. Y. Lo & Yourong Xu & Zhuang Li & Melinda Thielbar - 824-845 Advancing predictive content analysis: a natural language processing and machine learning approach to television script data
by Anthony Palomba - 846-872 Overcoming obstacles: the future of French Gen-Z in the metaverse. Does familiarity with current metaverse platforms play a key role?
by Souheila Kaabachi & Sélima Ben Mrad & Fabienne Cadet & Ahmed Anis Charfi & Monyédodo Régis Kpossa - 873-884 Vertiport ventures: assessing operational feasibility for eVTOL integration in São Paulo’s helipad and heliport infrastructure
by Peter E. O’Reilly & Ramy A. Rahimi & Jorge Luiz Rosa Marques & Marco Aurélio Feitosa A. L. Babadopulos - 885-901 Analyzing product attributes and brand sentiment of smartwatches using Twitter/X data from a time series perspective
by Zhenning Xu & Amarpreet Kohli & Solomon Nkhalamba & Lili Gai - 902-917 Value perceptions of first-party content on multi-sided platforms: Findings from the Amazon Marketplace
by Jørgen Veisdal - 918-935 A new approach to understanding involvement: linking involvement to the memorability of experience
by Arman Akhoondnejad & Christopher Rosin & Charles Brennan - 936-955 Geodemographic drivers of store-level demand and marketing mix sensitivities
by Alexander Chaudhry & P. B. Seetharaman - 956-985 Consumer (brand) happiness of premium fashion brands and value consciousness: The case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms
by Chara Lyroni & George Spais - 986-986 Correction to: Consumer (brand) happiness of premium fashion brands and value-consciousness: the case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms
by Chara Lyroni & George Spais - 987-987 Correction to: Consumer (brand) happiness of premium fashion brands and value-consciousness: the case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms
by Chara Lyroni & George Spais - 988-988 Correction: Do peer-to-peer interaction and peace of mind matter to the generation Z customer experience? A moderation-mediation analysis of retail experiences
by Jose Ribamar Siqueira Junior & Mauricio Losada-Otálora & Nathalie Peña-García & Silvana Dakduk & Carlos Eduardo Lourenço
June 2025, Volume 13, Issue 2
- 263-266 Trends and future of artificial intelligence (AI), machine learning (ML) algorithms, and data analytics and their applications and implications for digital marketing and digital promotions
by George Spais & George Chryssochoidis - 267-287 The interplay of artificial intelligence, machine learning, and data analytics in digital marketing and promotions: a review and research agenda
by Rituparna Basu & Md. Nayeem Aktar & Satish Kumar - 288-307 The evolving role of AI and ML in digital promotion: a systematic review and research agenda
by V. G. P. Lakshika & B. T. K. Chathuranga & P. G. S. A. Jayarathne - 308-327 A bibliometric analysis of AI bias in marketing: field evolution and future research agenda
by Lara Mendes Bacalhau & Miguel Cachulo Pereira & Joana Neves - 328-370 Εstablishing relationships between brands and customers via strategic social media chatbots for telecom goods and services
by Roxani Polimerou & George Spais - 371-385 Topic classification of vietnamese product reviews in e-commerce using PhoBERT
by Tuan Duy Nguyen & Duc Minh Nguyen & Huu Manh Nguyen & Thi Quynh Giang Nguyen - 386-404 Effects of advertising exposure duration and frequency: a theory and initial test
by Millie Elsen & Rik Pieters & Michel Wedel - 405-423 Item level correction: detecting, removing, and reporting common methods variance
by Adam C. Merkle - 424-444 Do peer-to-peer interaction and peace of mind matter to the generation Z customer experience? A moderation-mediation analysis of retail experiences
by Jose Ribamar Siqueira & Mauricio Otalora Losada & Nathalie Peña-García & Silvana Dakduk & Carlos Eduardo Lourenço - 445-466 Value added to marketing research diagnoses by add-ons to $${\varvec{p}}$$ p -values
by Alain Bultez & Jean-Luc Herrmann - 467-482 Can I be a sportsperson and a worker? Analytics on athlete and coach dual careers
by M. Mingione & G. Mattia & K. Podnar & L. Capranica - 483-498 Mindful marketing: a study of the effect of impulse buying on mindfulness and the mediating effect of trait antecedents
by Bay O’Leary & Ricky Fergurson & Selima Ben Mrad - 499-513 The moderating role of perceived brand globalness on the effects of consumers’ attitude during periods of political controversies: three interconnected studies following marketing analytics’ best practices
by Gonzalo Luna-Cortes & Luis Miguel López-Bonilla & Jesús Manuel López-Bonilla - 514-536 What postpones degree completion? Discovering key predictors of undergraduate degree completion through explainable artificial intelligence (XAI)
by Burak Cankaya & Robin Roberts & Stephanie Douglas & Rachel Vigness & Asil Oztekin - 537-550 Sustainability and innovation as segmentation criteria in retail
by Antonio Marín-García & Irene Gil-Saura & María Eugenia Ruiz-Molina & Mihaela Simona Moise - 551-551 Correction: Sustainability and innovation as segmentation criteria in retail
by Antonio Marín-García & Irene Gil-Saura & María Eugenia Ruiz-Molina & Mihaela Simona Moise - 552-569 The second mover’s market research dilemma
by Markus Christen & David A. Soberman - 570-570 Correction: The second mover’s market research dilemma
by Markus Christen & David A. Soberman
March 2025, Volume 13, Issue 1
- 1-3 Marketing analytics research for the better good: thoughts and ideas
by Maria Petrescu & Anjala S. Krishen - 4-16 Integrating the customer equity and brand equity approaches to the financial value of marketing
by Bobby J. Calder & Edward C. Malthouse & Joe Omatoi - 17-28 Selection is superior to scale: determining brand loyalty highly correlated to market share
by Takumi Kato & Nobu Takenaka & Rie Ito & Kazuki Nishiguchi - 29-52 Time analysis of online consumer behavior by decision trees, GUHA association rules, and formal concept analysis
by Tomáš Pitka & Jozef Bucko & Stanislav Krajči & Ondrej Krídlo & Ján Guniš & Ľubomír Šnajder & Ľubomír Antoni & Peter Eliaš - 53-68 The grounded theory approach to brand purpose equity drivers: the practitioner’s perspective
by Cid Gonçalves Filho & Flavia Braga Chinelato & Fernanda Viterbo Prado - 69-81 Analysing user-generated content in sports events through the lens of the Spain brand
by Inés Kuster & Natalia Vila-Lopez & Elísabet Mora & María Isabel P. Riquelme Martínez - 82-95 Automated bidding vs manual bidding strategies in search engine marketing: a keyword efficiency perspective
by Pingjun Jiang - 96-110 The role of cognitive processes in healthy consumption food products: An eye-tracking technology study
by Diana Escandon-Barbosa & Jairo Salas-Paramo & María Patricia López-Ramírez & Alexandra Pava-Cárdenas - 111-127 Predicting customer churn using machine learning: A case study in the software industry
by João Rolim Dias & Nuno Antonio - 128-144 How luxury fashion brands leverage TikTok to captivate young consumers: an exploratory investigation using video analytics
by Yanbo Zhang & Chuanlan Liu & Chunmin Lang - 145-161 A bibliometric analysis of virtual influencers in the Web of Science
by Natalia Vila-López & Ines Kuster-Boluda & Elisabet Mora-Pérez & Isabel Pascual-Riquelme - 162-179 The relationship between the quality of big data marketing analytics and marketing agility of firms: the impact of the decision-making role
by Matti Haverila & Kai Haverila & Mohammad Osman Gani & Muhammed Mohiuddin - 180-201 The influence of brand credibility and brand loyalty on customer satisfaction and continued use intention in new voice assistance services based on AI
by Luis Matosas-López - 202-217 Interview completed: the application of survival analysis to detect factors influencing response rates in online surveys
by Ákos Münnich & Mátyás Kocsis & Mark C. Mainwaring & István Fónagy & Jenő Nagy - 218-235 When and how digital novel technologies matter to firm marketing performance
by Itzhak Gnizy - 236-262 Research trends in market intelligence: a review through a data-driven quantitative approach
by Mostofa Wahid Soykoth & Woojong Sim & Sydney Frederick
December 2024, Volume 12, Issue 4
- 743-745 Marketing analytics in 2024 conferences: AI and data-driven decision-making
by Maria Petrescu & Anjala S. Krishen - 746-760 Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial
by Marko Sarstedt & Nicole F. Richter & Sven Hauff & Christian M. Ringle - 761-777 Company social irresponsibility and customer boycott intention in times of crisis
by Halit Keskin & Emel Esen & Sıddık Bozkurt - 778-789 Artificial intelligence in business-to-business (B2B) sales process: a conceptual framework
by Michael Rodriguez & Robert Peterson - 790-805 Hey ChatGPT: an examination of ChatGPT prompts in marketing
by Wondwesen Tafesse & Bronwyn Wood - 806-828 Disentangling the relationship between trust, online buying, and customer satisfaction: a three-way interaction model
by Jeeva Venkatakrishnan & Ravikumar Alagiriswamy & Satyanarayana Parayitam - 829-841 Variable science mapping as literature review method
by Przemyslaw Tomczyk & Philipp Brüggemann & Justin Paul - 842-842 Correction to: Variable science mapping as literature review method
by Przemyslaw Tomczyk & Philipp Brüggemann & Justin Paul - 843-864 Mapping sharing economy themes: science mapping, topic modeling, and research agenda
by Ahmed Gamal ElKattan & Diana Gavilan & Mohamed Hamed Elsharnouby & Amira Fouad Ahmed Mahran - 865-887 Creating meaningful insights from customer reviews: a methodological comparison of topic modeling algorithms and their use in marketing research
by Gül Yazıcı & Tuğçe Ozansoy Çadırcı - 888-908 Drivers and consequences of consumer alienation in the French retail banking sector
by Souheila Kaabachi & Selima Ben Mrad & Ahmed Anis Charfi & Monyédodo Régis Kpossa & Bay O’ Leary - 909-924 A gateway toward truly responsive customers: using the uplift modeling to increase the performance of a B2B marketing campaign
by Meltem Sanisoglu & Sebnem Burnaz & Tolga Kaya - 925-943 Optimizing mobile in-app advertising effectiveness using app publishers-controlled factors
by Vinh Truong - 944-961 The central role of consumer–brand engagement in product and service brand contexts
by T. Ndhlovu & T. Maree - 962-978 Analytical model to measure the effectiveness of content marketing on Twitter: the case of governorates in Colombia
by Anabel Guzmán Ordóñez & Francisco Javier Arroyo Cañada & Emmanuel Lasso & Javier A. Sánchez-Torres & Manuela Escobar-Sierra - 979-989 Drivers of sustained brand engagement: cases of long-term customers of hedonic and utilitarian brands in Japan
by Chikako Ishizuka & Kei Aoki - 990-1005 The intangible values of live streaming and their effect on audience engagement
by Kah Yi Leong & Jessica Sze Yin Ho & Shehnaz Tehseen & Eiad Yafi & Tat-Huei Cham - 1006-1027 Sales force control in the area of value-based selling and Industry 4.0: smart self-control based on salesperson business model
by Saïd Echchakoui & Riadh Ladhari - 1028-1051 Measuring the effects of customized targeted promotions on retailer profits: prescriptive analytics using basket-level econometric analysis
by Alexander Chaudhry & Carrie Heilman & P. B. Seetharaman - 1052-1065 Unveiling the power of video sentiment analysis for predicting advertising effectiveness: exploratory research on femvertising
by Nicolas Hamelin & Ramy A. Rahimi & Sivapriya Balaji & Irina Pismennaya & Nhat Quang Bui & Hong Anh Ta - 1066-1089 AI technologies in the analysis of visual advertising messages: survey and application
by Larisa Sharakhina & Irina Ilyina & Dmitrii Kaplun & Tatiana Teor & Valeria Kulibanova - 1090-1104 Mapping borrowers’ and lenders’ interactions according to their dark financial profiles
by Olivier Mesly & Hareesh Mavoori
September 2024, Volume 12, Issue 3
- 471-472 Who owns the knowledge? The commodification of academic research
by Maria Petrescu & Anjala S. Krishen - 473-491 When does word of mouth versus marketing drive brand performance most?
by S. Cem Bahadir & Koen Pauwels - 492-522 An investigation of selected UTAUT constructs and consumption values of Gen Z and Gen X for mobile banking services and behavioral intentions to facilitate the adoption of mobile apps
by Konstantinos Dendrinos & George Spais - 523-536 The impact of perceived social media interactivity on brand trust. The mediating role of perceived social media agility and the moderating role of brand value
by Sıddık Bozkurt & David Gligor & Serhat Ozer & Serap Sarp & Rajesh Srivastava - 537-550 How do line extensions impact brand sales? The role of feature similarity and brand architecture
by Burcu Sezen & Koen Pauwels & Berk Ataman - 551-569 Twitter-patter: how social media drives foot traffic to retail stores
by Thomas J. Weinandy & Kuanchin Chen & Susan Pozo & Michael J. Ryan - 570-582 Understanding the real-time interaction between middle-aged consumers and online experts based on the COM-B model
by Lifu Li & Kyeong Kang - 583-598 The mediating effect of consumers’ perceived ethicality in the relationship between consumer cynicism/material values and affective commitment
by Cagla Pinar Utkutug - 599-610 Performance analysis of social media platforms: evidence of digital marketing
by Roger Silva Wegner & Deoclécio Junior Cardoso Silva & Claudimar Pereira Veiga & Vania Fátima Barros Estivalete & Vanessa Piovesan Rossato & Michel Barboza Malheiros - 611-623 How music listening preferences play a role in casino showroom offers
by Mark Legg & Apostolos Ampountolas - 624-638 A comprehensive multi-country study of country-of-origin effects using actual product ownerships
by Yener Kandogan - 639-655 Assessing the impact of perceived social media usefulness on Indian millennials’ online booking decision
by Amit Tariyal & Swati Bisht & Santanu Roy & Gaurav Chopra - 656-667 Machine learning for product choice prediction
by Josué Martínez-Garmendia - 668-686 A closer look at customer experience with bundle telecommunication services and its impacts on satisfaction and switching intention
by Hugo Ribeiro & Belém Barbosa & António C. Moreira & Ricardo Rodrigues - 687-700 The role of absorptive capacity in the use of digital marketing analytics for effective marketing decisions
by Marina Proença & Tomas Sparano Martins - 701-716 An interaction–immersion model in live streaming commerce: the moderating role of streamer attractiveness
by Lifu Li & Yafei Feng & Anqi Zhao - 717-733 Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation
by Mariia Bordian & Irene Gil-Saura & Gloria Berenguer-Contri & María-Eugenia Ruiz-Molina & Antonio Marín-García - 734-734 Correction to: Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation
by Mariia Bordian & Irene Gil-Saura & Gloria Berenguer-Contri & María-Eugenia Ruiz-Molina & Antonio Marín-García - 735-742 Bayesian analysis of experimental and observational data: a review and illustration of the BANOVA R package
by Michel Wedel & Chen Dong & Anna Kopyakova
June 2024, Volume 12, Issue 2
- 111-112 Teaching academia and inspiring analytics educators
by Laura Munoz & Rich Miller - 113-125 Efficacy of the Net Promoter Score in predicting online MBA students' intentions to give back to their alma mater
by Ali Kara & John E. Spillan & Christine Bell - 126-141 Analytics for all marketing majors: sparking interest in the uninterested
by Rebecca Dingus & Hulda G. Black & Nicole A. Flink - 142-168 Integrating AI-driven marketing analytics techniques into the classroom: pedagogical strategies for enhancing student engagement and future business success
by Kamaal Allil - 169-181 Ready, set, go! Deploying the social listening stoplight activity to teach marketing analytics using qualitative techniques
by Morgan M. Bryant & Jen Riley & Tiffanie Turner-Henderson & Dexter Purnell - 182-197 Rethinking the role of educators in the 21st century: navigating globalization, technology, and pandemics
by Ramy A. Rahimi & Grace S. Oh - 198-208 A scaffolded learning approach to increasing student comfort with Microsoft Excel
by Danny Weathers & Scott D. Swain - 209-226 Teaching marketing analytics: a pricing case study for quantitative and substantive marketing skills
by Bernd Skiera & Lukas Jürgensmeier - 227-234 Expanding data literacy to include data preparation: building a sound marketing analytics foundation
by Sidney Anderson - 235-249 Data-driven budget allocation of retail media by ad product, funnel metric, and brand size
by Vivian Qin & Koen Pauwels & Bobby Zhou - 250-263 Factors affecting online consumers’ cultural presence and cultural immersion experiences in live streaming shopping
by Lifu Li & Kyeong Kang & Yafei Feng & Anqi Zhao - 264-274 Different ethnicities with different fashion preferences, or one nationality with similar fashion preferences?
by Sookhyun Kim - 275-289 Determinants of smartphone brand switching intention of consumers in Hong Kong
by Mark Ng & Monica Law & Ka-fu Kevin Lin - 290-306 Helpful advertising messages reach consumers through user-generated videos: an empirical study from the audience involvement perspective
by Junpeng Guo & Siyuan Gou & Wenhua Li - 307-320 Engaging in customer citizenship behaviours to predict customer lifetime value
by José-Ramón Segarra-Moliner & Miguel-Ángel Moliner-Tena - 321-341 From data acquisition to validation: a complete workflow for predicting individual customer lifetime value
by Dongyun Nie & Michael Scriney & Xiaoning Liang & Mark Roantree - 342-354 Targeting effectiveness of mobile coupons: from exposure to purchase
by Wujin Chu & Jaewoo Joo - 355-374 Challenging the linearity assumption of intra-brand image confusion
by Malek Simon Grimm & Ralf Wagner - 375-389 Brand valuation: how convergent (or divergent) are global brand rankings and how correlated is brand value to enterprise value?
by Lindberg Leite - 390-410 Consumer complaint intentions: the impact of general and specific self-confidence
by Emrah Oney & Iman Aghaei - 411-416 Including “touch-and-feel” in online consumer research: optimizing information gain given costs of data online versus in-person
by Brooks Oppenheimer - 417-435 Distributed lags using elastic-net regularization for market response models: focus on predictive and explanatory capacity
by Andrés Martínez & Alfonso Salafranca & Ana E. Sipols & Clara Simon Blas & Daniel Hengel - 436-444 A statistical method for estimating piecewise linear sales trends
by Taku Moriyama & Masashi Kuwano & Masahito Nakayama - 445-464 Consumers as volunteers? The influence of value congruence on consumers’ voluntary performance
by Mohamed H. Elsharnouby & Tamer H. Elsharnouby & Chanaka Jayawardhena & Alaa M. Elbedweihy - 465-470 Marketing analytics with RStudio: a software review
by David Dege & Philipp Brüggemann
March 2024, Volume 12, Issue 1
- 1-5 Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM)
by Marko Sarstedt & Yide Liu - 6-24 Does culture matter? Corporate reputation and sustainable satisfaction in the Chinese and German banking sector
by Svenja Damberg & Yide Liu & Christian M. Ringle - 25-41 Understanding travel apps usage intention: findings from PLS and NCA
by Pinaz Tiwari & Rahul Pratap Singh Kaurav & Kian Yeik Koay - 42-70 I will buy virtual goods if I like them: a hybrid PLS-SEM-artificial neural network (ANN) analytical approach
by Nadjim Mkedder & Fatma Zeynep Özata - 71-86 Does privacy still matter in smart technology experience? A conditional mediation analysis
by Jennifer Yee-Shan Chang & Rupam Konar & Jun-Hwa Cheah & Xin-Jean Lim - 87-96 Quantifying uncertainty in PLS-SEM-based mediation analyses
by Marko Sarstedt & Ovidiu-Ioan Moisescu - 97-107 Reviewing the SmartPLS 4 software: the latest features and enhancements
by Jun-Hwa Cheah (Jacky) & Francesca Magno & Fabio Cassia - 108-109 Review of advanced issues in partial least squares structural equation modeling (second edition)
by John T. Gironda
December 2023, Volume 11, Issue 4
- 559-560 New frontiers in forecasting, predicting, and explaining: an introduction to the special issue
by Michael A. Levin & John T. Gironda - 561-576 Modeling and explaining the growth patterns over time of country-specific website clickstream metrics
by Jared M. Hansen & Paul Wilson - 577-586 Randomized, Multicenter, Parallel-Arm (RMPA) research trial design: a potential solution to survey length, response rate and data quality in social science research
by John F. Riggs & Dena Hale & Scott Widmier & Sonya Tidwell-Riggs - 587-601 A novel approach to predicting customer lifetime value in B2B SaaS companies
by Stephan Curiskis & Xiaojing Dong & Fan Jiang & Mark Scarr - 602-612 Using quality control checks to overcome pitfalls in the collection of primary data via online platforms
by Sam Fullerton & Tammy McCullough - 613-628 Modeling independent sales representative performance: application of predictive analytics in direct selling for improved outcomes
by Caroline Glackin & Murat Adivar - 629-641 Using Google Trends to predict and forecast avocado sales
by Di Wu & Zhenning Xu & Seung Bach - 642-660 Cryptocurrency price and volatility predictions with machine learning
by Samir Poudel & Rajendra Paudyal & Burak Cankaya & Naomi Sterlingsdottir & Marissa Murphy & Shital Pandey & Jorge Vargas & Khem Poudel - 661-661 Correction to: Cryptocurrency price and volatility predictions with machine learning
by Samir Poudel & Rajendra Paudyal & Burak Cankaya & Naomi Sterlingsdottir & Marissa Murphy & Shital Pandey & Jorge Vargas & Khem Poudel - 662-676 Extracting marketing information from product reviews: a comparative study of latent semantic analysis and probabilistic latent semantic analysis
by Shimi Naurin Ahmad & Michel Laroche - 677-692 How can algorithms help in segmenting users and customers? A systematic review and research agenda for algorithmic customer segmentation
by Joni Salminen & Mekhail Mustak & Muhammad Sufyan & Bernard J. Jansen - 693-706 ChatGPT and marketing: Analyzing public discourse in early Twitter posts
by Wenkai Zhou & Chi Zhang & Linwan Wu & Meghana Shashidhar - 707-721 How to reduce termination on freemium platforms—literature review and empirical analysis
by Philipp Brüggemann & Nina Lehmann-Zschunke - 722-737 Perception of brand globalness and localness: the role of brand competence in stereotype-building and value consciousness
by Bruno F. Abrantes & Rana Basit Ali - 738-746 Increasing the robustness of uplift modeling using additional splits and diversified leaf select
by Frank Oechsle - 747-760 Improving customer segmentation via classification of key accounts as outliers
by Jan Michael Spoor - 761-776 Discovering synergies and conflicts in online and offline in-store engagement
by Syagnik Banerjee & Fareena Sultan & Charles F. Hofacker - 777-808 Psycho-managerial text mining (PMTM): a framework for developing and validating psychological/managerial constructs from a theory/text-driven approach
by Jorge Iván Pérez Rave & Gloria Patricia Jaramillo Álvarez & Juan Carlos Correa Morales - 809-819 Perception carryover in cross-buying: the role of interpurchase time and product locus
by Jihoon Cho & Swinder Janda - 820-835 Accommodating heterogeneity in brand loyalty estimation: application to the U.S. beer retail market
by Roozbeh Irani-Kermani & Edward C. Jaenicke & Ardalan Mirshani - 836-853 Selection versus scale: Loyalty indices for brand management
by Takumi Kato & Nobu Takenaka & Rie Ito & Kazuki Nishiguchi - 854-868 Performing web analytics with Google Analytics 4: a platform review
by Mike McGuirk
September 2023, Volume 11, Issue 3
- 263-274 Hybrid intelligence: human–AI collaboration in marketing analytics
by Maria Petrescu & Anjala S. Krishen - 275-286 Sponsored brands video rings up clicks and sales in the short and long run
by Koen Pauwels & Michael Peran & Zee Shah & German Schnaidt & Dauwe Vercamer - 287-296 Financial returns to corporate brand extensions: does typicality matter?
by Burcu Sezen & Dominique Hanssens - 297-316 Building theoretical sand castles: the case of customer brand engagement
by David Gligor & Siddik Bozkurt & Emma Welch - 317-330 The differential effects of developers’ app store strategy on the performance of niche and popular mobile apps
by Wondwesen Tafesse - 331-351 Digital marketing of nutraceutical and pharmaceutical supplements: marketing ethics and consumer comfort
by Dimitrios Zoupos & George Spais - 352-365 The effects of internet search intensity for products on companies’ stock returns: a competitive intelligence perspective
by Saeed Tajdini - 366-378 Retail distribution evaluation in brand-level sales response models
by Antonis A. Michis - 379-384 Why to use Poisson regression for count data analysis in consumer behavior research
by Feihong Xia - 385-408 Forecasting purchase rates of new products introduced in existing categories
by Mayukh Dass & Masoud Moradi & Fereshteh Zihagh - 409-425 Analysis of online position auctions for search engine marketing
by Margarida V. B. Santos & Isabel Mota & Pedro Campos - 426-442 The combinatory role of online ratings and reviews in mobile app downloads: an empirical investigation of gaming and productivity apps from their initial app store launch
by Henrik Sällberg & Shujun Wang & Emil Numminen - 443-457 The impact of user-generated content on intention to select a travel destination
by Thao Thanh Thi Nguyen & Shurong Tong - 458-469 Do you take...? The effect of mobile payment solutions on use intention: an application of UTAUT2
by Briana M. Martinez & Laura E. McAndrews - 470-489 From relational benefits to consumer loyalty across international perspective: a meta-analytic structural equation modeling
by Hechmi Najjar & Chaker Najar - 490-502 A case for conducting business-to-business experiments with multi-arm multi-stage adaptive designs
by Jonathan Legare & Ping Yao & Victor S. Y. Lo - 503-522 Toward an exploratory framework of determinants of marketing research effectiveness in business organizations
by Piotr Tarka & Elżbieta Jędrych - 523-550 Price elasticity in the performing arts: a segmentation approach
by Eric Kolhede & J. Tomas Gomez-Arias & Anna Maximova - 551-557 Building and evaluating a customer value blog
by Art Weinstein
June 2023, Volume 11, Issue 2
- 117-129 A decade of marketing analytics and more to come: JMA insights
by Maria Petrescu & Anjala S. Krishen - 130-148 Profiling diverse reviewer segments using online reviews of service industries
by Nima Jalali & Sangkil Moon & Moon-Yong Kim - 149-159 Impact of delivery performance on online review ratings: the role of temporal distance of ratings
by Prashanth Ravula - 160-171 Customer feature selection from high-dimensional bank direct marketing data for uplift modeling
by Jinping Hu - 172-185 Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation
by Kessara Kanchanapoom & Jongsawas Chongwatpol - 186-201 Key drivers of brand trust in a Latin American airline: the impact of Colombia’s Avianca customer experience
by Jose Ribamar Siqueira & Michael Bendixen & Felipe Reinoso-Carvalho & Raffaele Campo - 202-218 Going (in)conspicuous: antecedents and moderators of luxury consumption
by Amélia Maria Pinto Cunha Brandão & Hugo Eduardo Magalhães Barbedo - 219-232 Does demand forecasting matter to retailing?
by Wesley Marcos Almeida & Claudimar Pereira Veiga - 233-243 Developing a conversion rate optimization framework for digital retailers—case study
by Robert Zimmermann & Andreas Auinger - 244-261 Do E-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers
by Yi Yong Lee & Chin Lay Gan & Tze Wei Liew
March 2023, Volume 11, Issue 1
- 1-4 Mapping 2022 in Journal of Marketing Analytics: what lies ahead?
by Maria Petrescu & Anjala S. Krishen - 5-20 The influence of the number of brand community memberships on customer centric measures
by Matti J. Haverila & Kai Haverila & Caitlin McLaughlin & Mehak Arora - 21-31 A moderation of business misdeeds on corporate remedy strategies
by Lei Huang - 32-40 Is suggestive selling effective in increasing sales? Investigating its role in store promotion strategy using retail chain data from the U.S
by Dinesh Ramdas Pai & Siddharth Bhatt - 41-56 The influence of storytelling on the consumer–brand relationship experience
by Cátia Fernandes Crespo & Alcina Gaspar Ferreira & Ricardo Moita Cardoso - 57-68 Does brand love lead to brand addiction?
by Minh T. H. Le - 69-81 Understanding consumer engagement in online brand communities: An application of self-expansion theory
by M. Sadiq Sohail - 82-94 Assessing the effects of COVID-19-related risk on online shopping behavior
by João Coelho Soares & Ricardo Limongi & João Henriques De Sousa Júnior & Weverson Soares Santos & Michele Raasch & Lenoir Hoeckesfeld - 95-115 Branding in the eye of the storm: the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country
by Jose Ribamar Siqueira Junior & Enrique Horst & German Molina & Laura H. Gunn & Felipe Reinoso-Carvalho & Burcu Sezen & Nathalie Peña-García
December 2022, Volume 10, Issue 4
- 297-298 Is all academic service distributed equally?
by Anjala S. Krishen & Maria Petrescu - 299-310 The six lodging attributes that determine travelers’ preference on Airbnb or hotel
by Michelle Yoo & Sungsik Yoon - 311-328 Bayesian two-part multilevel model for longitudinal media use data
by Shelley A. Blozis - 329-340 Comparing the effect of interactivity and reputation on purchase intention in live commerce: a serial mediation study
by Shing H. Doong - 341-359 Who pulls the strings: firm strategy or firm environment in controlling firm risk?
by Manisha Mathur - 360-389 Prediction and profitability in market segmentation typing tools
by Marco Vriens & Nathan Bosch & Chad Vidden & Jason Talwar - 390-407 Producers’ brand-dealer dual loyalty to capital equipment
by Pedro Harmath & Roberto Feeney & Josefa Ramoni-Perazzi