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Do you take...? The effect of mobile payment solutions on use intention: an application of UTAUT2

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  • Briana M. Martinez

    (Baylor University)

  • Laura E. McAndrews

    (University of Georgia)

Abstract

Despite the multitude of mobile payments solutions, the US still remains reluctant to adopting this payment technology. The connection between types of mobile payments and usage needs investigation. Therefore, the purpose of this study was to examine the difference in usage intentions for three types of mobile payment solutions as moderated by age and gender. The theoretical model, UTAUT2, was tested in a quantitative study using structural equation modeling, conducted in the US with a sample recruited through Qualtrics. The findings show intention to use mobile payments differ for each mobile payment type with performance expectancy and habit as strong predictors of intention and use behavior. Social influence and effort expectancy were poor predictors of intention. Additionally, facilitating conditions did not impact use behavior. The results help apparel retailers determine which mobile payment solution fits the needs and wants of their target market.

Suggested Citation

  • Briana M. Martinez & Laura E. McAndrews, 2023. "Do you take...? The effect of mobile payment solutions on use intention: an application of UTAUT2," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 458-469, September.
    • Handle: RePEc:pal:jmarka:v:11:y:2023:i:3:d:10.1057_s41270-022-00175-6
    DOI: 10.1057/s41270-022-00175-6
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    References listed on IDEAS

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