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The effects of QR-pay scanning modes on consumer product evaluations

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  • Wang, Ziwei
  • Wei, Xia
  • Tang, Xiaomeng

Abstract

Quick response payment (QR-pay) is a fast, convenient, and safe form of mobile payment and has been rapidly popularized in recent years. When using QR-pay, consumers can choose to scan a seller's QR code (“the buyer-scanning mode†), or they can display their QR code for the seller to scan (“the seller-scanning mode†). In this paper, we proposed that QR-pay scanning modes affect consumers' evaluations of their purchased products. Through one field experiment and three online experiments, we found that the buyer-scanning mode (vs. the seller-scanning mode) enhances consumers' perceived autonomy and thus increases subsequent evaluations of their purchased products. In addition, product type moderates the above effect. The findings foster a cohesive understanding of QR-pay scanning mode effects.

Suggested Citation

  • Wang, Ziwei & Wei, Xia & Tang, Xiaomeng, 2024. "The effects of QR-pay scanning modes on consumer product evaluations," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    • Handle: RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001589
    DOI: 10.1016/j.jretconser.2024.103862
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