IDEAS home Printed from https://ideas.repec.org/a/eee/joreco/v79y2024ics0969698924001589.html
   My bibliography  Save this article

The effects of QR-pay scanning modes on consumer product evaluations

Author

Listed:
  • Wang, Ziwei
  • Wei, Xia
  • Tang, Xiaomeng

Abstract

Quick response payment (QR-pay) is a fast, convenient, and safe form of mobile payment and has been rapidly popularized in recent years. When using QR-pay, consumers can choose to scan a seller's QR code (“the buyer-scanning mode†), or they can display their QR code for the seller to scan (“the seller-scanning mode†). In this paper, we proposed that QR-pay scanning modes affect consumers' evaluations of their purchased products. Through one field experiment and three online experiments, we found that the buyer-scanning mode (vs. the seller-scanning mode) enhances consumers' perceived autonomy and thus increases subsequent evaluations of their purchased products. In addition, product type moderates the above effect. The findings foster a cohesive understanding of QR-pay scanning mode effects.

Suggested Citation

  • Wang, Ziwei & Wei, Xia & Tang, Xiaomeng, 2024. "The effects of QR-pay scanning modes on consumer product evaluations," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    • Handle: RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001589
    DOI: 10.1016/j.jretconser.2024.103862
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969698924001589
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jretconser.2024.103862?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001589. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-retailing-and-consumer-services .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.