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December 2024, Volume 11, Issue 1
- 1-6 Research Note “Replicating Published Literature Review using ChatGPT-Plus: Observations”
by Anindita Chakravarty - 1-17 Strategic Formation of CEO Apologies: Emulating Post-Crisis Public Statements Through GPT-4
by Jeong-Ah Park & Hye-Jin Kim - 1-19 Sentiment Analysis in the Age of Generative AI
by Jan Ole Krugmann & Jochen Hartmann - 1-20 A Tango of Two Dark Emotions: Mixed Reactions to Commercial Entities (Mis)fortunes
by Jacob Hornik & Matti Rachamim & Ori Grossman
December 2023, Volume 10, Issue 1
- 1-5 The Kellogg School of Marketing: Past, Present, and Future
by Lakshman Krishnamurthi - 1-6 Marketing at Tuck: 120-Plus Years of Relevance, Rigor, and Impact
by Praveen K. Kopalle & Peter N. Golder & Kusum L. Ailawadi - 1-8 Marketing at UNSW Sydney: Building Marketing Capability in Australasia
by John H. Roberts & Mark Uncles & Harald J. Heerde & Valentyna Melnyk & Maggie Chuoyan Dong - 1-9 Simon Marketing
by Paul Nelson - 1-16 Review of Marketing Relevant Real Activity Manipulation
by Anindita Chakravarty - 1-18 Frontline Employees’ Empathy in Service Recovery: a Systematic Literature Review and Agenda for the Future
by Mathieu Lajante & David Remisch - 1-25 The Agglomeration-Differentiation Tradeoff in Spatial Location Choice
by Sumon Datta & K. Sudhir
December 2022, Volume 9, Issue 3
- 55-59 Dipak Jain on Marketing
by Dipak Chand Jain & Lingling Zhang - 60-65 Authentically Cornell: the Evolution of Marketing at Cornell
by Manoj Thomas & Helen Chun & Sachin Gupta & Jura Liaukonyte & Suzanne Shu & Kaitlin Woolley - 66-73 Strategic Delegation with Differentiated Products
by Dinah A. Cohen-Vernik & Li Yang & Amit Pazgal - 74-94 Business Expansion Through Acquisition
by David Soberman
June 2022, Volume 9, Issue 1
- 1-24 The Impact of New Content and User Community Membership on Usage of Online Games
by Paulo Albuquerque & Yulia Nevskaya - 25-46 Optimal Inter-release Timing for Sequentially Released Products
by Jackie Y. Luan & K. Sudhir - 47-48 The MIT Marketing Group
by John R. Hauser - 49-54 Privacy-Centric Digital Advertising: Implications for Research
by Garrett Johnson & Julian Runge & Eric Seufert
December 2021, Volume 8, Issue 4
- 105-109 Wharton Marketing: Where Academia Meets Practice
by Eric T. Bradlow & Raghuram Iyengar & Barbara E. Kahn & Catherine (Cait) Lamberton & Leonard M. Lodish & Robert J. Meyer & Yoram (Jerry) Wind - 110-110 Correction to: Wharton Marketing: Where Academia Meets Practice
by Eric T. Bradlow & Raghuram Iyengar & Barbara E. Kahn & Catherine (Cait) Lamberton & Leonard M. Lodish & Robert J. Meyer & Yoram (Jerry) Wind - 111-122 Measuring the Effects of Marketing Solicitations
by Jialie Chen & Vithala R. Rao - 123-136 Brand Voiceprint
by Hye-jin Kim & Yi Wang & Min Ding - 137-139 John Quelch on Marketing
by John Quelch & Zoey Chen
September 2021, Volume 8, Issue 3
- 51-65 Reservation Prices for Product Portfolios Under Uncertainty: the ICEPORT Approach
by Casey E. Newmeyer & R. Venkatesh & Rabikar Chatterjee - 66-83 A Two-Stage Authorship Attribution Method Using Text and Structured Data for De-Anonymizing User-Generated Content
by Matthew J. Schneider & Shawn Mankad - 84-101 Strategic Product Displays Across Different Assortment Levels
by Savannah Wei Shi & Hai Che & Lang Jin - 102-104 History of the Marketing Department and Its Doctoral Program—1900 to 2021
by Henry Assael & C. Samuel Craig & Tȕlin Erdem & Geeta Menon & Priya Raghubir
June 2021, Volume 8, Issue 1
- 1-15 Adaptive Multidimensional Scaling: Brand Positioning Based on Decision Sets and Dissimilarity Judgments
by Tammo H.A. Bijmolt & Michel Wedel & Wayne S. DeSarbo - 16-26 More or Less? Consumer Goal Orientation and Product Choice
by Haipeng (Allan) Chen & Woojin Choi & Yan (Lucy) Liu & Haoying Sun & Fu Liu - 27-40 Herding Among Retail Shoppers: the Case of Television Shopping Network
by Ye Hu & Kitty Wang & Ming Chen & Sam Hui - 41-49 Power and Message Framing: the Case of Comparative Advertising
by Xingbo Li & Shalini Sarin Jain & Yiqin Alicia Shen & Shailendra Pratap Jain
October 2021, Volume 7, Issue 3
- 43-61 Driving Customer Analytics From the Top
by Frank Germann & Gary L. Lilien & Christine Moorman & Lars Fiedler & Till Groβmaβ - 62-73 The Impact of Gray Markets on Product Quality and Profitability
by Xueying Liu & Amit Pazgal - 74-89 Consumer Choice and Multi-Store Shopping: an Empirical Investigation
by Ashutosh Prasad & Brian T. Ratchford & Sonika Singh - 90-101 Technology-Augmented Choice: How Digital Innovations Are Transforming Consumer Decision Processes
by Shiri Melumad & Rhonda Hadi & Christian Hildebrand & Adrian F. Ward - 102-102 Correction to: Coordinating Marketing and Production with Asymmetric Costs: Theory and Estimation
by Sharan Jagpal & Feihong Xia & Matthew J. Schneider
October 2020, Volume 7, Issue 3
- 43-61 Driving Customer Analytics From the Top
by Frank Germann & Gary L. Lilien & Christine Moorman & Lars Fiedler & Till Groβmaβ - 62-73 The Impact of Gray Markets on Product Quality and Profitability
by Xueying Liu & Amit Pazgal - 74-89 Consumer Choice and Multi-Store Shopping: an Empirical Investigation
by Ashutosh Prasad & Brian T. Ratchford & Sonika Singh - 90-101 Technology-Augmented Choice: How Digital Innovations Are Transforming Consumer Decision Processes
by Shiri Melumad & Rhonda Hadi & Christian Hildebrand & Adrian F. Ward - 102-102 Correction to: Coordinating Marketing and Production with Asymmetric Costs: Theory and Estimation
by Sharan Jagpal & Feihong Xia & Matthew J. Schneider
June 2020, Volume 7, Issue 1
- 1-11 Stereotyping and Marketing: Out-Group Homogeneity Bias and Entry to Competitive Markets
by Neil Bendle & Andrew Perkins - 12-18 I Paid More than You (Before)?! The Effects of Self-Construal and Comparison Target on Price Unfairness Perceptions
by Wenjing Dou & Wei Lu & Dian Wang & Brady Hodges & Haipeng (Allan) Chen - 19-41 A Market-Based Procedure for Assessing and Improving Content Validity
by Gary F. Gebhardt & François A. Carrillat & Robert J. Riggle & William B. Locander
December 2019, Volume 6, Issue 3
- 37-40 Marketing and Politics: Strange Bedfellows no More
by David A. Schweidel & Neil Bendle - 41-48 Marketing Scholars and Political Marketing: the Pragmatic and Principled Reasons for Why Marketing Academics Should Research the Use of Marketing in the Political Arena
by Jennifer Lees-Marshment - 49-56 Empirical Research on Political Marketing: a Selected Review
by Mitchell J. Lovett - 57-62 On Marketing Strategy in Electoral Politics
by Sridhar Moorthy - 63-75 Examining Brand Strength of Political Candidates: a Performance Premium Approach
by Beth L. Fossen & David A. Schweidel & Michael Lewis - 76-83 The Consumer Response to Corporate Political Advocacy: a Review and Future Directions
by Chris Hydock & Neeru Paharia & T. J. Weber - 84-91 Technological Workforce and Its Impact on Algorithmic Justice in Politics
by Jerome D. Williams & David Lopez & Patrick Shafto & Kyungwon Lee
June 2019, Volume 6, Issue 1
- 1-12 Coordinating Marketing and Production with Asymmetric Costs: Theory and Estimation
by Sharan Jagpal & Feihong Xia - 13-25 Advertising Originality Decisions in Competition
by Chun (Martin) Qiu & Demetrios Vakratsas & Filippo Dall’Olio - 26-35 Using the Double Transparency of Autonomous Vehicles to Increase Fairness and Social Welfare
by Jie Xu & Min Ding
December 2018, Volume 5, Issue 3
- 137-145 Social-Spatial Effects in Pricing: When and How Vertical Orientations Shape Processing of Price Comparisons
by Michael J. Barone & Xingbo Li & Karen Page Winterich & Keith B. Lyle - 146-161 Understanding Influence of Marketing Thought on Practice: an Analysis of Business Journals Using Textual and Latent Dirichlet Allocation (LDA) Analysis
by Abhishek Borah & Xin (Shane) Wang & Jun Hyun (Joseph) Ryoo - 162-177 A Factorial Hidden Markov Model for the Analysis of Temporal Change in Choice Models
by Amirali Kani & Wayne S. DeSarbo & Duncan K. H. Fong
March 2018, Volume 5, Issue 1
- 1-2 Introduction to the Special Issue: 2016 Choice Symposium
by Gerald Häubl & Peter T. L. Popkowski Leszczyc - 3-14 How Context Affects Choice
by Raphael Thomadsen & Robert P. Rooderkerk & On Amir & Neeraj Arora & Bryan Bollinger & Karsten Hansen & Leslie John & Wendy Liu & Aner Sela & Vishal Singh & K. Sudhir & Wendy Wood - 15-27 Everywhere and at All Times: Mobility, Consumer Decision-Making, and Choice
by Nicholas H. Lurie & Jonah Berger & Zoey Chen & Beibei Li & Hongju Liu & Charlotte H. Mason & David M. Muir & Grant Packard & Joseph Pancras & Ann E. Schlosser & Baohong Sun & Rajkumar Venkatesan - 28-37 Consumer Choice and Autonomy in the Age of Artificial Intelligence and Big Data
by Quentin André & Ziv Carmon & Klaus Wertenbroch & Alia Crum & Douglas Frank & William Goldstein & Joel Huber & Leaf Boven & Bernd Weber & Haiyang Yang - 38-50 Persuading Children: a Framework for Understanding Long-Lasting Influences on Children’s Food Choices
by Paulo Albuquerque & Merrie Brucks & Margaret C. Campbell & Kara Chan & Michal Maimaran & Anna R. McAlister & Sophie Nicklaus - 51-64 Individuals’ Decisions in the Presence of Multiple Goals
by Benedict G. C. Dellaert & Joffre Swait & Wiktor L. Vic Adamowicz & Theo A. Arentze & Elizabeth E. Bruch & Elisabetta Cherchi & Caspar Chorus & Bas Donkers & Fred M. Feinberg & A. A. J. Marley & Linda Court Salisbury - 65-81 In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions
by Eva Ascarza & Scott A. Neslin & Oded Netzer & Zachery Anderson & Peter S. Fader & Sunil Gupta & Bruce G. S. Hardie & Aurélie Lemmens & Barak Libai & David Neal & Foster Provost & Rom Schrift - 82-92 Advancing Non-compensatory Choice Models in Marketing
by Anocha Aribarg & Thomas Otter & Daniel Zantedeschi & Greg M. Allenby & Taylor Bentley & David J. Curry & Marc Dotson & Ty Henderson & Elisabeth Honka & Rajeev Kohli & Kamel Jedidi & Stephan Seiler & Xin (Shane) Wang - 93-106 Sharing Economy: Review of Current Research and Future Directions
by Chakravarthi Narasimhan & Purushottam Papatla & Baojun Jiang & Praveen K. Kopalle & Paul R. Messinger & Sridhar Moorthy & Davide Proserpio & Upender Subramanian & Chunhua Wu & Ting Zhu - 107-120 Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior
by Vithala R. Rao & Gary J. Russell & Hemant Bhargava & Alan Cooke & Tim Derdenger & Hwang Kim & Nanda Kumar & Irwin Levin & Yu Ma & Nitin Mehta & John Pracejus & R. Venkatesh - 121-136 Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms
by Martin Spann & Robert Zeithammer & Marco Bertini & Ernan Haruvy & Sandy D. Jap & Oded Koenigsberg & Vincent Mak & Peter Popkowski Leszczyc & Bernd Skiera & Manoj Thomas
December 2017, Volume 4, Issue 4
- 37-55 A Parametric Constrained Segmentation Methodology for Application in Sport Marketing
by Wayne S. DeSarbo & Qian Chen & Ashley Stadler Blank - 56-67 No Man is an Island: the Effect of Social Presence on Negative Word of Mouth Intention in Service Failures
by Yi He & Miao Hu & Qimei Chen & Dana L. Alden & Wei He - 68-82 Signaling Success: Word of Mouth as Self-Enhancement
by Andrea C. Wojnicki & David Godes
September 2017, Volume 4, Issue 1
- 1-17 The Product Quality Impact of Aligning Buyer-Supplier Network Structure and Product Architecture: an Empirical Investigation in the Automobile Industry
by Kartik Kalaignanam & Tarun Kushwaha & Anand Nair - 18-27 Generic and Brand Advertising Strategies Under Inter-Industry Competition
by Yuanfang Lin & Sandeep Krishnamurthy - 28-36 Fashionable Stereotypes and Evolving Trends in the United Arab Emirates
by Zahy B. Ramadan & Mona Mrad
December 2016, Volume 3, Issue 3
- 115-125 Satisfaction—Repurchase Intentions Relationship: Exploring the Contingent Roles of Consideration Set Size and Price Consciousness
by Vishal Bindroo & Xin He & Raj Echambadi - 126-143 The Asymmetric Effects of Positive Or Negative Experiences with an Extension on Low- or High-Equity Parent Brands: A Microtheoretical Notion
by Kunter Gunasti & Hans Baumgartner - 144-158 Measuring Economic Efficiency in the Motion Picture Industry: a Data Envelopment Analysis Approach
by Moez Hababou & Nawel Amrouche & Kamel Jedidi - 159-174 Intra-Standard Competition: The Joint Impact of an Installed-User Base and a Supporting-Firm Base in Markets with Network Effects
by Qi Wang & Huazhong Zhao & Jinhong Xie
June 2016, Volume 3, Issue 2
- 94-103 Hide Supremacy or Admit Inferiority—Market Entry Strategies in Response to Consumer Informational Needs
by Yuanfang Lin & Amit Pazgal - 104-114 Coordinating R&D, Product Positioning, and Pricing Strategy: A Duopoly Model
by Xin (Shane) Wang & Yuying Xie & Harsharanjeet S. Jagpal & Sengun Yeniyurt
March 2016, Volume 3, Issue 1
- 1-2 Serving Customers by Going Where We Have Not Gone Before
by Min Ding - 1-2 Serving Customers by Going Where We Have Not Gone Before
by Min Ding - 3-10 Does Green Make You Greedy or Does it Make You Go Green? The Influence of Green Color Primes on Consumers’ Promotion Preferences
by Michael J. Barone & Karen Page Winterich - 3-10 Does Green Make You Greedy or Does it Make You Go Green? The Influence of Green Color Primes on Consumers’ Promotion Preferences
by Michael Barone & Karen Winterich - 11-28 Analyzing Recurrent Customer Purchases and Unobserved Defections: a Bayesian Data Augmentation Scheme
by Sharad Borle & Siddharth Shekhar Singh & Dipak C. Jain & Ashutosh Patil - 11-28 Analyzing Recurrent Customer Purchases and Unobserved Defections: a Bayesian Data Augmentation Scheme
by Sharad Borle & Siddharth Singh & Dipak Jain & Ashutosh Patil - 29-41 Peer Review and Research Impact
by Girish Mallapragada & Nandini Lahiri & Atul Nerkar - 29-41 Peer Review and Research Impact
by Girish Mallapragada & Nandini Lahiri & Atul Nerkar - 42-47 Maximal or Minimal Differentiation in a Hotelling Market? A Fresh Perspective
by Amit Pazgal & David Soberman & Raphael Thomadsen - 42-47 Maximal or Minimal Differentiation in a Hotelling Market? A Fresh Perspective
by Amit Pazgal & David Soberman & Raphael Thomadsen - 48-61 Sophisticated by Design: the Nonconscious Influence of Primed Concepts and Atmospheric Variables on Consumer Preferences
by T. Poehlman & Ravi Dhar & John Bargh
December 2015, Volume 2, Issue 4
- 245-250 What’s Different About Emerging Markets, and What Does it Mean for Theory and Practice?
by John Roberts & Ujwal Kayande & Rajendra K. Srivastava - 251-263 Millions of Opportunities: An Agenda for Research in Emerging Markets
by Rajesh Chandy & Om Narasimhan - 264-276 Research Opportunities in Emerging Markets: an Inter-disciplinary Perspective from Marketing, Economics, and Psychology
by K. Sudhir & Joe Priester & Matt Shum & David Atkin & Andrew Foster & Ganesh Iyer & Ginger Jin & Daniel Keniston & Shinobu Kitayama & Mushfiq Mobarak & Yi Qian & Ishani Tewari & Wendy Wood - 277-289 Exploration- and Exploitation-Oriented Marketing Strategies and Sales Growth in Emerging Markets
by Omar Vila & Sundar Bharadwaj & S. Bahadir - 290-301 The Multidimensional Nature of Product Perceptions within Asia
by Giana Eckhardt & Luming Wang - 302-316 Measuring the Impact of a Conditional Cash Transfer Program on Consumption Behavior with Propensity Scoring
by Wagner Kamakura & Jose Mazzon - 317-324 Online Retailing Paired with Kirana—A Formidable Combination for Emerging Markets
by Piyush Sinha & Srikant Gokhale & Saurabh Rawal - 325-336 Developing Customer Solutions for Subsistence Marketplaces in Emerging Economies: a Bottom–Up 3C (Customer, Community, and Context) Approach
by Srinivas Venugopal & Madhubalan Viswanathan
September 2015, Volume 2, Issue 3
- 191-192 Trends in Business Markets
by Rajdeep Grewal & Gary Lilien - 193-208 Business-to-Business Buying: Challenges and Opportunities
by Rajdeep Grewal & Gary Lilien & Sundar Bharadwaj & Pranav Jindal & Ujwal Kayande & Robert Lusch & Murali Mantrala & Robert Palmatier & Aric Rindfleisch & Lisa Scheer & Robert Spekman & Shrihari Sridhar - 209-221 Enhancing Crowdsourcing Success: the Role of Creative and Deliberate Problem-Solving Styles
by Dominik Mahr & Aric Rindfleisch & Rebecca Slotegraaf - 222-229 Assessing the Drivers of Short- and Long-Term Outcomes at Business Trade Shows
by Shrihari Sridhar & Clay Voorhees & Srinath Gopalakrishna - 230-244 Interfirm Relational Strategies and Innovation: the Role of Interfirm Relational Traits and Firm Resources
by Sean Yim & Brett Josephson & Jean Johnson & Sanjay Sisodiya
June 2015, Volume 2, Issue 2
- 105-112 Fair Wealth
by Min Ding - 113-118 JB Steenkamp on the Success of Marketing Scholarship in Netherlands
by Rajdeep Grewal & Jan-Benedict Steenkamp - 119-132 The Technological Conundrum: How Rapidly Advancing Technology Can Lead to Commoditization
by Tat Chan & Ravi Dhar & William Putsis - 133-147 Base + Add-on Pricing in Extremely Competitive Categories
by Ruijiao Guo & Purushottam Papatla - 148-164 Retaining Talented Salespeople
by Steven Lu & Andre Bonfrer & Ranjit Voola - 165-176 Implementing Retail Category Management: a Model-Based Approach to Setting Optimal Markups
by Michel Wedel & Jie Zhang & Fred Feinberg - 177-190 Wireless Carriers’ Exclusive Handset Arrangements: an Empirical Look at the iPhone
by Ting Zhu & Hongju Liu & Pradeep Chintagunta
March 2015, Volume 2, Issue 1
- 1-4 CNS as Venture Capitalist
by Min Ding - 5-18 The Future of Quantitative Marketing: Results of a Survey
by Donald Lehmann & Oded Netzer & Olivier Toubia - 19-40 An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research
by James Agarwal & Wayne DeSarbo & Naresh K. Malhotra & Vithala Rao - 41-56 The Long-Term Effect of Multichannel Usage on Sales
by Tolga Bilgicer & Kamel Jedidi & Donald Lehmann & Scott Neslin - 57-70 Multi-Market, Multi-Product New Product Diffusion: Decomposing Local, Foreign, and Indirect (Cross-Product) Effects
by Antonio Ladrón-de-Guevara & William Putsis - 71-90 Publication, Citation, Career Development, and Recent Trends: Empirical Evidence for Quantitative Marketing Researchers
by Surendra Rajiv & Junhong Chu & Zhiying Jiang - 91-104 Which Modeling Scholars Get Promoted, and How Fast?
by César Zamudio & Meg Meng