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Everywhere and at All Times: Mobility, Consumer Decision-Making, and Choice

Author

Listed:
  • Nicholas H. Lurie

    (University of Connecticut)

  • Jonah Berger

    (University of Pennsylvania)

  • Zoey Chen

    (University of Miami)

  • Beibei Li

    (Carnegie Mellon University)

  • Hongju Liu

    (University of Connecticut)

  • Charlotte H. Mason

    (University of Georgia)

  • David M. Muir

    (University of Delaware)

  • Grant Packard

    (Wilfrid Laurier University)

  • Joseph Pancras

    (University of Connecticut)

  • Ann E. Schlosser

    (University of Washington)

  • Baohong Sun

    (Cheung Kong Graduate School of Business)

  • Rajkumar Venkatesan

    (University of Virginia)

Abstract

Advancements in mobile technologies mean that consumers can engage the digital world wherever they are and whenever they want. This intersection between the digital and the physical has important implications for consumer decision-making. We propose that mobile ecosystems vary in their capabilities and pervasivity (i.e., the degree to which a mobile ecosystem is accessible everywhere and at all times). Further, we propose that accounting for distinguishing aspects of mobile ecosystems, the context in which mobile ecosystems are used, and interactions between mobile ecosystems and mobile contexts are critical in advancing theoretical and substantive understanding of the role of mobile technologies in the marketplace. Based on this perspective, we identify important research topics as well as opportunities and challenges for modeling mobile consumer decision-making.

Suggested Citation

  • Nicholas H. Lurie & Jonah Berger & Zoey Chen & Beibei Li & Hongju Liu & Charlotte H. Mason & David M. Muir & Grant Packard & Joseph Pancras & Ann E. Schlosser & Baohong Sun & Rajkumar Venkatesan, 2018. "Everywhere and at All Times: Mobility, Consumer Decision-Making, and Choice," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 5(1), pages 15-27, March.
    • Handle: RePEc:spr:custns:v:5:y:2018:i:1:d:10.1007_s40547-017-0076-9
    DOI: 10.1007/s40547-017-0076-9
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    7. Abdullatif I. R. ALHUDAITHY, 2019. "The Impact of Supermarkets’ Mobile Application on Saudi Customer’s Behavior during the Buying Decision Process," Expert Journal of Marketing, Sprint Investify, vol. 7(1), pages 77-91.

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