Content
October 2026, Volume 26, Issue 5
- 4483-4524 The impact of artificial intelligence on consumer behavior towards brands: a systematic review
by Ana Ribeiro & Alfonso José López Rivero & José Luís Abrantes - 4525-4574 Toward a benchmark for CTR prediction in online advertising: datasets, evaluation protocols and perspectives
by Shan Gao & Yanwu Yang - 4575-4610 Privacy breaches and ambiguity aversion: investigating the impact on e-commerce decision making
by Ping Cao & Yuanyuan Peng & Shichang Liang & Zhen Su - 4611-4634 Impact of display strategies on sales performance in community group-buying channel: Evidence from a Chinese chain retailer
by Xin Tian & Hailiang Jiang & Xuan Zhao - 4635-4660 From stress to impulse buying: the perspective of informational conformity and competitive arousal in livestreaming e-commerce
by Yundi Zhang & Xiangbin Yan & Tingting Zhang & Weiguo Fan - 4661-4681 Size and network value: a utility perspective on Reed’s law
by Leo Van Hove - 4683-4722 Influence Without Intrusion: Decoding the Role of Digital Nudging in Shaping Online Decisions
by Tanya Verma & Dr. Sourabh Arora - 4723-4762 Unraveling user perception of peer-to-peer lending platforms: a triangulated mixed-methods approach
by Fabia Marie Hettler & Jonas Hammer & Frank Teuteberg - 4763-4797 Exploring global FinTech markets: economic patterns, risk perspectives and strategic partnerships
by Andreas Jede & Frank Teuteberg - 4799-4822 Does quantity or quality matter? The economic benefits of free sharing of health knowledge in online health communities
by Yusheng Zhou & Mingzhou Chen & Jia Yu & Qun Wang & Lei Zhu - 4823-4842 Effects of construal matching on repurchase behavior: evidence from a field experiment
by Yanhong Chen & Luning Liu & Mingxi Zhou & Haijia Liu - 4843-4883 The impact of humans vs. AI recommendation on consumer reactions to products exposure
by Marco Francesco Mazzù & Alberto Andria & Angelo Baccelloni & Matteo De Angelis - 4885-4899 An approach proposal MAIRCA and LDA analysis based for process improvement with customer comments in retail
by Mehmet Nuri İnel & Serkan Eti - 4901-4926 Platform coupon promotion and its effect on an O2O retail supply chain under different power structures
by Nana Wan & Jianchang Fan & Wei Chen - 4927-4961 Development of a new modified Topsis model to rank the e-commerce companies using the categoric data sets
by Işıl Arısoy & Yusuf Tansel Ic - 4963-4998 How configuration strategy of multi-subject generated signals influences online consumption decision-making: the FsQCA investigation based on signaling theory
by Xiaosong Dong & Xinyi Li & Tang Yao - 4999-5016 What drives the choice between first-hand and second-hand commodities?? An FsQCA analysis
by Nuan Luo & Dongxuan Zhang & Zhaohai Zhu & Yuan Ni & Qian Cao - 5017-5062 The impact of the match between the virtual anchor and brand image on consumers’ purchase intention in virtual live streaming
by Man Ji & Yezheng Liu & Xiayu Chen - 5063-5093 The impact of institutional investors on enterprise innovation quality: based on exit threat mechanism and corporate decision-making
by Sichong Zheng & Yuqiang Wu & Jifan Hu & Na Yin - 5095-5122 Deeds not words: the impact of past satisfaction and behavior on cross-buying intention on online course platforms
by Keran Duan & Zhe Wang & Xi Zhang & Hongke Zhao & Yaqian Liu - 5123-5154 Digital agriculture extension boosts E-commerce participation: evidence from China’s yellow river provinces
by Tianzhi Gao & Hui Feng & Qian Lu & Meng Qu - 5155-5181 Which keyword design increases the click and purchase probability? An empirical analysis of content-related, formal and competition-related design criteria
by Nina Lehmann-Zschunke & Nadine Ampler - 5183-5210 Unveiling key drivers of purchase intentions in virtual communities: an interval pythagorean fuzzy DEMATEL-ISM approach
by Venkateswarlu Nalluri & Jing-Rong Chang & Long-Sheng Chen & Thao-Trang Huynh-Cam - 5211-5257 Live-streaming sales strategy in different e-commerce sales formats
by Xiaojun Fan & Lu Zhang - 5259-5299 Rural e-commerce and happiness: evidence from China
by Lei Wang & Shengqi Lyu & Lihong Zhou - 5301-5333 “Bridging the urban-rural divide”: evaluating the impact of e-commerce pilots on urban-rural integration — evidence from a quasi-natural experiment in China’s rural e-commerce construction policy
by Qingyun Bai & Dungang Zang & Jian Zhang & Kuan Zhang & Haipeng Chen & Yue Pan & Qianling Shen - 5335-5365 How macro- (vs. meso-) influencers affect consumer purchases: an evolutionary game model of information dissemination in social e-commerce
by Junjie Lv & Liwen Wen & Ziyi Wang & Chaoyue Gong & Yuanzhuo Wang - 5367-5419 Impact of pricing power and network externality in a dual-channel live-streaming supply chain
by Ruisi Yang & Chuxiang Xu & Shan Lyu - 5421-5463 Human vs. AI in creative contests: a study on the effectiveness of advertisement copy generated by Chinese large language models
by Linhui Sun & Yuhao An & Xinyi Song & Jiaqi Liu - 5465-5487 A quasi-experimental study on the mechanism of product certification services in e-commerce trading platforms: empirical evidence derived from high-end sneakers on a prominent e-commerce platform
by Hanmi Lin & Qi Pan & Xiutian Zheng & Guichao Jin - 5489-5534 A personalized value-based justification in food swaps to stimulate healthy online food choices
by Laura Z. H. Jansen & Ellen van Kleef & Ellen J. Van Loo - 5535-5581 E-commerce channel encroachment and logistics integration strategies considering product quality differences
by Rong Ma & Tianjian Yang - 5583-5584 Correction to: Development of a new modified Topsis model to rank the e-commerce companies using the categoric data sets
by Işıl Arısoy & Yusuf Tansel Ic - 5585-5585 Correction: Welcoming Evandro Luiz Lopes as our newest senior editor
by J. Christopher Westland - 5587-5587 Correction: Co-governance mechanisms of live-streaming commerce supply chains in the context of traffic fraud: an evolutionary game approach
by Gaoke Wu & Wensheng Yang & Yingdong Tian & Linfang Fan
August 2026, Volume 26, Issue 4
- 3523-3556 Examining the diminishing marginal impact of online reviews on consumers’ information acquisition and purchase decisions
by Shuang Zheng & William Yeoh & Jie Ren & Shuiqing Yang - 3557-3586 Treat or quit: churn prediction in online health communities based on inverse reinforcement learning
by Xi Wang & Yaqi Zhang & Hui Li & Zhiya Zuo - 3587-3619 Drivers of change to e-grocery: an investigation of consumers’ channel choice
by Hassan Alkhiyami & Regina Padmanabhan & Majed Hadid & Laoucine Kerbache - 3621-3651 Unveil the ignored prewriting stage: linking the efforts input in the prewriting stage with how consumers write their online reviews
by Xun Xu & Yiru Wang - 3653-3684 Construction and analysis of talent cultivation mode based on the background of ‘ICT + intelligent teaching’
by Manman Wu & Tao Wan - 3685-3720 Recycling or selling? Strategic entry decisions of the primary platform in the secondhand market
by Kebing Chen & Qianwen Li & Mark Goh - 3721-3745 Dynamic scheduling between testers and tasks in crowdtesting
by Jin Xu & Wangqin Xi & Houcai Shen - 3747-3783 Virtual gift donation on social live streaming platforms: insights from SEM-IPMA-ANN-NCA methods
by Eugene Cheng-Xi Aw & Sujo Thomas & Ritesh Patel & Viral Bhatt & Sudhir Pandey & Preeti Kulkarni - 3785-3812 Delivery service and omni-channel online-and-offline for retail collaborative recommendations
by Shu-Hsien Liao & Retno Widowati & Pham Nguyen My Linh - 3813-3842 Traditional e-commerce or live e-commerce? Online sales model selection strategies considering streamers’ bargaining behaviors
by Jianjian Chen & Zongwen Huang & Lili Liu & Sihua Chen - 3843-3867 The matching effect of influencer style and product type on purchase: the mediating role of processing fluency
by Dianwen Wang & Jianwei Jin & Rong Liu - 3869-3894 Do consumers prefer lower or higher numbers of customizable product attributes in an e-commerce context?
by Silke Bambauer-Sachse - 3895-3917 The social fabric of brand communities: how cognitive and relational social capital shape commitment and advocacy
by Amy Wong - 3919-3949 Application of artificial intelligence: Equilibrium analysis of e-commerce platform supply chain sales formats
by Lei Yang & Jie He & Wenqiang Shi - 3951-3972 A refined approach of product innovation topic discovery through online reviews based on aspect-based sentiment analysis and KANO model
by Yuanfang Dong & Jia Song & Ruowei Li - 3973-3991 Influence of E-commerce on rural residents’ income: a multi-time difference-in-differences model
by Yuxin Cui - 3993-4010 Towards improving community detection in multilayer networks using semi-supervised matrix factorization
by Xiaomo Yu & Ling Tang & Jie Mi & Jiajia Liu & Long Long & Qi Li - 4011-4041 Prediction of cart abandonment using imbalanced clickstream data in online shopping
by Fabian Waldmann & Gonzalo Nápoles & Yamisleydi Salgueiro - 4043-4071 When hope matters: moderating effects on expectation disconfirmation, trust, and continuance usage in AR fashion apps
by Debarun Chakraborty & Justin Z. Zhang - 4073-4108 Beneficial showrooming under online vs. offline asymmetric information and price competition
by Yimeng Li & Keying Xiang - 4109-4152 Implications of consumer manipulation and inequity aversion on transparency of personalized pricing
by Zhonghui Ding & Zibin Cui & Weijing Huang - 4153-4183 The role of multiple online information sources in enhancing physicians’ healthcare quality
by Jianyue Liu & Zhiqiang Ma - 4185-4219 Equilibrium analysis of selling mode in an online retailing supply chain: a platform-oriented co-opetitive perspective
by Tong-Yuan Wang & Yi Chen & Zhen-Song Chen & Y. P. Tsang - 4221-4244 More than words: consumers’ emotional responses to visual and textual stimuli in online applications
by Frédéric Prévot & Kathleen Desveaud & Giulia Pavone & Anna Beliakova - 4245-4266 A game theory approach of cross-border e-commerce enterprises from China considering brand promotion
by Yingsun Sun & Chi Ma & Jie Han & Cem Işık - 4267-4291 The value of anonymized data option in integrating third-party data
by Weixue Diao & Yulin Zhang - 4293-4336 Deep hybrid framework of BERT and knowledge graph for personalized POI recommendations in social networks
by Shuyun Chang & Yang Yang - 4337-4387 A perceived quality quantification method for experiential products considering ambiguity, correlation, and dynamics of features
by Qianqian Chen & Zhongjun Tang & Duokui He & Yiran Wang & Yingtong Lu - 4389-4423 From orders to opinions: what consumer reviews reveal about their online grocery shopping experience during the pandemic
by Roshani Bharati & Chelsey Hill & Jorge Fresneda - 4425-4450 How virtual streamers controlling entities and product sensitivity shape consumer purchase intention
by Xiaoxiao Gong & Xuetao Jiang & Menghan Wang - 4451-4481 Influences of online reviews and in-sale services on a dual-channel supply chain
by Yue Lu & Yong Liu & Gang Zhao
June 2026, Volume 26, Issue 3
- 2503-2504 Introduction to the special issue: digital transformation in e-commerce and finance
by J. Christopher Westland - 2505-2529 Digital banking challenges based on marketing ecosystem
by Ghasem Zarei & Vahideh Ebrahimi Kharajou - 2531-2551 Risk monitor system for blockchain-based security issuing system
by Ji Liu & Zao Zhang & Zheng Xu & Yanli Li & Dong Yuan & Shiping Chen - 2553-2580 Causal dynamics among fintech, communication and digital payments firms
by Nader Trabelsi & Emmanuel Joel Aikins Abakah & Miklesh Prasad Yadav & Aviral Kumar Tiwari - 2581-2603 E-coupon or return-freight insurance? Selection of the online retailer’s return-freight compensation policy
by Boshi Tian & Hui Wang - 2605-2641 How issue-relevant information and peripheral cues shape investment decisions in equity crowdfunding
by Mohsina Akter & Tyge-F. Kummer & Peter Green - 2643-2679 Evolutionary process and optimal decision-making of the dynamic discounting model in supply chain finance
by Xiaoye Yang & Xueqin Hu & Hua Song - 2681-2704 Achieving credit risk prediction framework for Chinese CBECEs: a hybrid CNN-BiLSTM-AM approach
by Dejian Yu & Anran Fang - 2705-2736 Dynamic hierarchical network-based framework for constructing a predictive index of offer–listing price differences in real estate E-commerce
by Anqi Xu & Yuanyuan Gao & Hongwei Du & Nancy Liu - 2737-2770 Does economic policy uncertainty promote enterprise technological innovation? Mediating role based on financing constraints and risk-taking behaviour
by Zeyu Liu & Ana Liza R. Tan & Zhenjiang Dou & Xiaojun Wang - 2771-2801 Privacy-preserving machine learning techniques based on homomorphic encryption for credit risk analysis
by V. V. L. Divakar Allavarpu & Vankamamidi S. Naresh & A. Krishna Mohan - 2803-2845 Channel Competition and Community Leader Selection in Community Group Buying
by Lei Yu & Dexia He & Manyu Li & Peng Huang - 2847-2881 How to evaluate and select cross-border e-commerce integrated logistics service providers? A new entrant in the thriving cross-border logistics industry
by Longxue Hua & Yingliang Wu & Xu Chen - 2883-2911 How does generative AI impact the platforms’ competition strategies? The effects of human-AI interaction and human feedback
by Yudi Chen & Jing Wu - 2913-2933 The consumer and the chamber of selective information: the upside of higher prices in online markets
by Barna Bakó & András Kálecz-Simon - 2935-2972 Co-governance mechanisms of live-streaming commerce supply chains in the context of traffic fraud: an evolutionary game approach
by Gaoke Wu & Wensheng Yang & Yingdong Tian & Linfang Fan - 2973-2999 Revisiting the shifting landscape of P2P lending: a systematic review based on the affordance actualization perspective
by Chen-Hao Huang & Van-Tan Nguyen - 3001-3060 Designing generative AI chatbots for decentralized finance: deriving insights from DeFAI
by Severin Bonnet & Jan-Gero Alexander Hannemann & Frank Teuteberg - 3061-3100 Selling or sharing?: Strategic analysis in live streaming ecommerce
by Hao Zhou & Yongrui Duan - 3101-3130 Digital realization and stability analysis of urban economy based on IoT and data fusion
by Zeru Zhao & Chunmiao Zhao & Hui Zeng - 3131-3154 Analysis of users’ impulse purchase behavior based on data mining for e-commerce live broadcast
by Yumei Wang - 3155-3175 Integration of artificial intelligence technology and visual communication design in metaverse e-commerce and its potential opportunities
by Fangbin Song & Tian Xia & Yi Tang - 3177-3196 The Impact of carbon emissions on market performance: fintech versus non-fintech
by Khakan Najaf & Mohsin Ali & Kaveh Asiaei & Mohamed M. Dhiaf - 3197-3217 Analysis of the impact of live E-commerce on consumer happiness based on big data technology from the perspective of perception control
by Jingya Li & Hao Chen - 3219-3244 Design of a high-dimensional information decision model for smart supply chains using IoT data traceability in the post-public health crisis era
by Jiewen Gao & Chengfang He - 3245-3280 Understanding the effect of TikTok marketing on user purchase behavior: a mixed-methods approach
by Hongbo Jiang & Jiewei Cai & Yan Lin & Qiaomin Wang - 3281-3309 Service strategies for second-hand C2C platforms: inspection service option
by Min Huang & Han Yue - 3311-3331 The construction and evaluation of Internet Enterprise employer brand index-research based on social network recruitment data
by Hong Yu & Jun Chen & Jianmin Zhang - 3333-3349 A study on forecasting the popularity of Chinese national brands using a grey-weighted Markov model
by Yan-song Li & Li-gang Zhang & Ting Song - 3351-3373 Blockchain and deep learning technology for comprehensive improvement of transaction information quality
by Jun Li & Han Wu - 3375-3394 Multimarket contact and unethical market behavior: empirical evidence from a micro-survey of internet enterprises
by Lingling Zhang & Yongchun Guo - 3395-3417 A non-uniform human resource equalization recommendation algorithm considering the needs of business users
by Cheng Cheng & Zidong Yue - 3419-3441 What drove people to participate in medical crowdfunding during COVID-19? A study of South Asia
by Hasnan Baber & Mina Fanea-Ivanovici & Ilavarasan P. Vigneswara - 3443-3463 Internet finance, institutional quality and economic growth: an empirical insight
by Siti Nurazira Mohd Daud & Abd Halim Ahmad & Noor Zahirah Mohd Sidek - 3465-3495 Digital finance and health outcomes: uncovering the links in China
by Miao Yu & Fengqing Gu & Xizi Wan & Wenjia Ma - 3497-3519 Are ETFs, digital assets and credit default swap connected? A fresh insight into dynamic modelling
by Miklesh Prasad Yadav & Rupinder Katoch & Umra Rashid - 3521-3521 Correction: Impacts of merchant acceptance with consumers’ perceived trust and risk in adopting central bank digital currency in China
by Di Wang & Hui Su
April 2026, Volume 26, Issue 2
- 1071-1090 Escaping the reality with humanized brands: Examining the role of anthropomorphized brands in fostering continued engagement
by Deeksha Singh & Sambashiva Rao Kunja - 1091-1140 Pricing strategies for dual-channel supply chain considering showrooming effect and channel power structures
by Lin Chen & Li Zeng & Ting Dong & Qinzi Xiao & Congjun Rao & Zhongrui Wang - 1141-1178 The brand self-live streaming or the influencer live-streaming? The impact of dispatching time on the brand decisions
by Tao Jiang & Youwei Guo - 1179-1215 Introducing AR or not? Interplay between online marketplace platform and seller with product returns
by Rui Hou & Yizhen Lu & Zhibin Zheng & Weijian Li - 1217-1255 Consumer sticky purchase intention for personalized digital collections of cultural heritage in metaverse: from the prospective of self-concept
by Shugang Li & Boyi Zhu & He Zhu & Zhaoxu Yu - 1257-1287 Foster the household consumption of rural residents: does the rural e-commerce matter?
by Zi-Yun Wang & Jian Zhou & Quan-Jing Wang & Meng-Ting Zheng - 1289-1307 Does digital financial inclusion promote elderly consumption? An empirical test based on Chinese survey data
by Cong Fan & Qingduo Mao & Jinghua Sun - 1309-1345 Marketplace, wholesale or hybrid: considering the role of blockchain implementation in countering consumer mistrust
by Deqing Ma & Wenbo Shao & Kaiyue Zhang & Jinsong Hu - 1347-1379 Decoding online brand-related activities: unveiling motivations, experiences, and personality factors in social commerce
by Hamed Azad Moghddam & Hormoz Ahmadi & Mojtaba Barari - 1381-1416 Can e-marketplace harness favorable winds? The interaction between brand spillover and sales channel design
by Zeling Xu & Jie Wei - 1417-1459 Aspect-based sentiment classification of user reviews to understand customer satisfaction of e-commerce platforms
by Laleh Davoodi & József Mezei & Markku Heikkilä - 1461-1488 Social media effects on multi-generational diffusion of information technology products
by Yinxing Li & Nobuhiko Terui - 1489-1528 Does investment in fintech assets enhance performance in China’s financial sector? Evidence from multiple investment strategies
by Xin Li & Kai-Hua Wang - 1529-1579 The optimal pricing and quality improvement strategies for digital products under bilateral platform intervention
by Zhitang Li & Ruxia Lyu & Xiran Lyu & Henry Xu - 1581-1607 Understanding customer loyalty-aware recommender systems in E-commerce: an analytical perspective
by Ramazan Esmeli & Ali Selcuk Can & Aya Awad & Mohamed Bader-El-Den - 1609-1641 Research on the customer responses to Omni-channel: heterogeneity of channel integration modes
by Haiyan Hua & Wenqi Wang & Hong Wang - 1643-1669 How do online celebrities attract consumers? an EEG study on consumers’ neural engagement in short video advertising
by Zhipeng Zhang & Liyi Zhang - 1671-1703 Value co-destruction in live-commerce ecosystem: an evolutionary game approach with insights from China
by Yan Pei & Jin-yu Niu & Kwisik Min - 1705-1743 Thriving post-cyberattacks: the power of control, disclosure, and IT maturity
by Saeed Rabea Baatwah & Mohammed Asiri & Mohammed Saleh Bajaher & Ayoob Alyafai & Salem Baajajah - 1745-1782 Is it beneficial for consumers to ask more questions in Danmaku? The inverted U-shaped effect of information-seeking Danmaku density on e-commerce livestream sales
by Geng Peng & Xiaoxi Wang & Jingyan Li & Jie Wu - 1783-1808 The importance of e-purchase types: exploring economic and digital influence in the EU
by Natalia Grishchenko - 1809-1851 The impact of dynamic rating rule on e-commerce platform’s review system under a simulation experiment
by Lei Yang & Weijie Zhang & Caixia Hao & Jiahua Zhang - 1853-1885 Color, voice type and pitch: how multi-sensory cues of virtual shopping assistants influence young people’s purchase intention in VR shopping
by Yi Tao & Zhuolun Ren & Xinyu Liu & Yang Chen - 1887-1917 Data-driven review of customer engagement: key research themes and future directions
by Luning Zang & Linqiang Wang & Dianfeng Zhang & Qingguo Bai - 1919-1948 Shaping learning aspirations: the influence of E-commerce clusters on rural entrepreneurs
by Xiaotong Liu & Yi Ma & Yuanqing Li & Bin Li & Yuhuan Xia - 1949-1949 RETRACTED ARTICLE : Improvement of intrusion detection system in industrial Internet of Things based on deep learning with fog computing capability
by Weiqi Li & Nazila Mohammadnezhad - 1951-1987 Synergy or substitution? Interactive effects of user-generated cues and seller-generated cues on consumer purchase behavior toward fresh agricultural products
by Haoyu Zhou & Jiang Wu & Ting Chen & Mengchen Xia - 1989-2013 Virtual reality, authentic motivations: a classification of metaverse users based on VR/XR headset experience
by Roberto Bruni & Marco Galvagno - 2015-2054 Self-broadcasting or cooperating with an anchor? Strategy and dynamic system research on different sales modes in live commerce supply chain
by Feng Luo & Shihan Chen & Tiantong Xu & Muzaffar Iqbal - 2055-2088 Platform value-added service strategy based on data factor endowment
by Xudong Lin & Shuilin Liu & Guowei Dou & Ruochen Zeng - 2089-2129 Pricing and greening decision in e-commerce supply chain: a strategic analysis of exchange facility & refund policy under sustainable manufacturing
by Abhijit Barman - 2131-2152 A bidirectional sequential recommender system based on multi-source price factors
by Wenhao Guo & Jin Tian & Minqiang Li - 2153-2209 Brand marketing strategy with social responsibility: product line design and pricing
by Ying Hu & Guoxuan Huang & Yefei Yang - 2211-2240 Dynamic heterogeneous graph convolutional networks for click-through rate prediction in recommender systems
by Ying Jin & Yanwu Yang & Baojun Ma - 2241-2273 Decoding signals: the impact of digital media exposure on K-pop firm performance
by Liying Ye & Jaeyoung Cho & Yiyang Bian - 2275-2310 When to fly solo? Manufacturer’s direct-to-consumer channel strategy in the face of store brand competition
by Arulanantha Prabu Ponnachiyur Maruthasalam & Ganesh Balasubramanian - 2311-2343 Product service supply chain decision considering network externality and corporate social responsibility in digital servitization
by Zichao Yang & Rongrong Pan - 2345-2369 The dual impact of ownership concentration and financial performance on ESG activities: evidence from Chinese listed companies
by Jiahua Zhang - 2371-2394 Ecological strategies for rural industrial and green digital poverty alleviation: an empirical analysis in China
by Yao Liu & Wenbo Ma - 2395-2421 The effect of chatbots humanness and brand associations on consumer purchase intentions: an experimental approach
by Luis Matosas-López - 2423-2451 Unveiling the Generative AI boom: what hype metrics reveal for digital business and E-commerce
by Juan Pablo Mora-López & David Lopez-Lopez & Olga Rivera-Hernaez - 2453-2465 Unraveling the influence of digital financial system and shadow banking on commercial banks' profitability
by Michael Yao-Ping Peng & Sarah Nawazish & Boghean Florin & Andrei Octavian Paraschivescu & Violeta Hazaparu & Florin Radu & Gabriela Daniela Bordeianu & Boghean Carmen & Faur Flaviu Casian & Bilţi Raluca-Simina & Rusu Corina-Maria & Malik Shahzad Shabbir - 2467-2502 Fraud detection in e-commerce: a comparative analysis of features to enhance machine learning models
by Manuel Sánchez-Paniagua & Eduardo Fidalgo & Enrique Alegre & Francisco Jáñez-Martino
February 2026, Volume 26, Issue 1
- 1-44 A comprehensive framework for customer retention in E-commerce using machine learning based on churn prediction, customer segmentation, and recommendation
by Ishrat Jahan & Tahsina Farah Sanam - 45-69 A data-driven approach to identify the regions with the most popular businesses
by Mohammad Sagar Hossain & DeSheng Wu - 71-91 A study on user Danmaku sending and emotional expression in online travel videos based on multimodal fusion
by Yumei Luo & Minrui Wang & Qiongwei Ye - 93-119 Antecedents and consequences of social media use in sales: a meta-analysis
by Wagner Junior Ladeira & Fernando de Oliveira Santini & Weng Marc Lim & Tareq Rasul & Shahriar Akter & Raouf Ahmad Rather & Mohd Azhar - 121-146 Apple doesn’t fall far from the tree: Effect of extrinsic factors of online reviews on predicting useless reviews
by Hoon S. Choi - 147-184 Boosting e-commerce sales with live streaming: the power of barrages
by Jie Zhao & Jie Zhou & Peng Wu & Kun Liang - 185-212 Can digital transformation promote the green development of manufacturing enterprises? Evidence from China
by Guangchen Li & Qianlong Ma & Haoyan Leng & Guoyiming Zhu - 213-242 Co-creation of metaverse brands equity with the impact of celebrity virtual images and real-life influence: from the perspective of experience-dominant logic
by Shugang Li & Boyi Zhu & He Zhu & Zhaoxu Yu - 243-274 Comprehensive pilot zones for cross-border E-commerce propel the digital transformation of manufacturing enterprises: new evidence from China
by Xiaozhe Sun & Qicheng Huang & Haonan Zhang & Xueqi Zhao - 275-296 Does strategic return promote word-of-mouth recommendation? An empirical study based on consumption experience theory
by Hongchao Zhang & Kunlu Zhou & Hang Chen & Qinghua Feng - 297-317 Dynamic interaction effects between online reviews and spoilers: a PVAR approach
by Yang Li & Junrui Zhang & Miao Feng & Haoran Si - 319-350 Ex-post vs. ex-ante regulation on platforms' discriminatory pricing under different market structures: an evolutionary game study
by Geng Peng & Xinyuan Zhang & Ying Liu - 351-397 Exploring heterogeneous differences between Chinese and Western customer preferences for restaurant attributes from online reviews
by Dian Liu & Wenshuang Zhao & Vijayan Sugumaran & Jing Zhang - 399-445 Forecasting Information Sharing Strategies in Competitive Smart Connected Platforms
by Songbo Guo & Junqiang Zhang & Yiting Wang & Weitao Hu & Feng Wei & Dan Bai - 447-488 From cart to delivery: deciphering shipping and return influence on e-tailer strategies in digital marketplace
by Yongyi Zhou & Xiaojing Zhang & M. I. M. Wahab & Mark Goh & Elifcan Dursun - 489-519 From urge to action: the hidden forces behind online impulse buying in electronic commerce—a meta analytic structural equation modelling (MASEM) research
by T. S. Anoop & Zillur Rahman - 521-560 Group deep neural network approach in semantic recommendation system for movie recommendation in online networks
by Mahdi Bazargani & Sasan H.Alizadeh & Behrooz Masoumi - 561-603 Integrating user reviews and risk factors from social networks in a multi-objective recommender system
by Ali Noorian - 605-643 Marketing setting up peer-to-peer electronic platforms to overcome generational barriers to participation in the sharing economy
by Pavel Pelech & Jaroslava Dědková - 645-675 MycGNN: enhancing recommendation diversity in e-commerce through mycelium-inspired graph neural network
by Abderaouf Bahi & Ibtissem Gasmi & Sassi Bentrad & Ramzi Khantouchi - 677-704 Power structures unleashed: driving product and live content innovation in live streaming commerce
by Yanfen Zhang & Qi Xu - 705-721 Predicting user engagement levels through emotion-based gesture analysis of initial impressions
by Alicia Heraz & Kiran Kumar Ashish Bhyravabhottla & Nandith Sajith - 723-746 Pricing and duration decisions of pre-sale crowdfunding
by Guanxiang Zhang & Mengting Ren & Kexuan Zhai & Hui Li - 747-781 Shaping the causes of product returns: topic modeling on online customer reviews
by Andrea Mor & Carlotta Orsenigo & Mauricio Soto Gomez & Carlo Vercellis - 783-804 Sound in mode on: how sound stimuli influence customer engagement?
by E. Sophía Valenzuela-Gálvez & Óscar González-Benito & Álvaro Garrido-Morgado - 805-831 The complexity of the APP competition model with bounded rationality in platform ecosystem
by Jianli Xiao & Hanli Xiao & Changrong Li - 833-862 The drivers and income effect of big data use by e-commerce farmers: evidence from China
by Yiwu Zeng & Baogang Li & Lili Li & Guojun Zhang - 863-887 The impact of the digital economy on industrial structure upgrading and sustainable entrepreneurial growth
by Durga Praveen Deevi & Naga Sushma Allur & Koteswararao Dondapati & Himabindu Chetlapalli & Sharadha Kodadi & Thinagaran Perumal - 889-928 The relationship between mental health and mobile banking adoption: evidence from Canada
by Yekta Amirkhalili & Brian P. Cozzarin & Stanko Dimitrov - 929-963 To continue consultation or not? How physicians’ information cues affect patients continued online consultation behavior
by Linlin Jing & Wei Shan & Richard Evans & Xiaoxiao Shi - 965-998 When and why do consumers resist virtual influencer endorsement? The role of product depth and advertising claim types
by Weinuo Zeng & Zhenfeng Ma & Tong Chen - 999-1027 Retailers’ asymmetrical integration of in-store and mobile channels: the moderating effects of search and experience goods
by Nathalie T. M. Demoulin & Gwarlann De Kerviler - 1029-1030 Correction: Retailers’ asymmetrical integration of instore and mobile channels: the moderating effects of search and experience goods
by Nathalie T. M. Demoulin & Gwarlann De Kerviler - 1031-1032 Publisher Correction: Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities
by Muneer Alshater & Nohade Nasrallah & Rim Khoury & Mayank Joshipura - 1033-1038 AI and religious e-commerce: ethical foundations, practical strategies, and future directions
by Bo-Chiuan Su - 1039-1064 What makes things catch on? Understanding consumer engagement with video content on social media
by Rae Yule Kim - 1065-1067 Call for papers on “E-commerce for Rural and Agricultural Development”
by Wanglin Ma & Dil Rahut - 1069-1070 Call for papers on e-commerce for rural and agricultural development
by Wanglin Ma & Dil Rahut
December 2025, Volume 25, Issue 6
- 4251-4252 Welcoming Evandro Luiz Lopes as our newest senior editor
by J. Christopher Westland - 4253-4282 Developing a comprehensive service quality model for online to offline e-commerce platforms using a hybrid model
by QiGan Shao & James J. H. Liou & SungShun Weng & HongBo Jiang & Ting Shao & ZhenWen Lin - 4283-4312 A digital payment generalisation model: a meta-analytic structural equation modelling (MASEM) research
by Catarina Neves & Tiago Oliveira & Fernando de Oliveira Santini & Wagner Junior Ladeira - 4313-4341 Moderating effect of consumers’ opinion leader acceptance: Exploring the relationship between livestreaming shopping and online shopping safety satisfaction
by Yi Yang & Jiawei Gao & Jiayin Qi - 4343-4370 AI pricing algorithms under platform competition
by J. Manuel Sanchez-Cartas & Evangelos Katsamakas - 4371-4399 Pricing strategy for C2C sharing platform considering the effect of WOM on purchase decision
by Jinlei Qin & Meng Zhao & Jiali Ren & Bin Li - 4401-4431 Investigation of tourism brand design and communication strategy integrating multimedia technology
by Zhice Zhao & Lei Zhang - 4433-4470 Let’s join forces: boundary resources as enablers of value co-creation in e-commerce ecosystems
by Tobias Wulfert & Gero Strobel & Hiep Hoang - 4471-4503 AI-powered voice assistants: developing a framework for building consumer trust and fostering brand loyalty
by Vai Rawool & Pantea Foroudi & Maria Palazzo - 4505-4532 Image sentiment considering color palette recommendations based on influence scores for image advertisement
by Juhee Han & Younghoon Lee - 4533-4557 Impact of social media posts’ characteristics on movie performance prior to release: an explainable machine learning approach
by Ismail Abdulrashid & Ibrahim Said Ahmad & Aminu Musa & Mohammed Khalafalla - 4559-4594 How information and communication technologies contribute to rural tourism resilience: evidence from China
by Zhen Zhong & Yiming Zhang & Jian Zhang & Mingming Su - 4595-4623 A study on the factors influencing the consumption of virtual gifts on a live streaming platform based on virtual badges and user interaction
by Fudong Wang & Yuying Chu & Zhiwei Yan - 4625-4654 Warmth or competence? Understanding voice shopping intentions from Human-AI interaction perspective
by Shuiqing Yang & Wei Xie & Yuangao Chen & Yixiao Li & Hui Jiang & Wangyue zhou - 4655-4688 Optimal marketing strategies for live streaming rooms in livestream e-commerce
by Qin Wan & Junjun Chen & Cuiting Yu & Meili Lu & Danping Liu
Printed from https://ideas.repec.org/s/spr/elcore.html