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Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities

Author

Listed:
  • Muneer M. Alshater

    (The University of Jordan)

  • Nohade Nasrallah

    (CERIIM, Excelia Business School, France. 94230 Cachan (Campus d’aivancity))

  • Rim Khoury

    (Lebanese American University)

  • Mayank Joshipura

    (NMIMS University)

Abstract

This study presents a hybrid review of Non-Fungible Tokens (NFTs) utilizing a hybrid approach based on bibliometric and content analyses. Employing the Scopus database, we conducted a bibliometric analysis of 210 articles. Additionally, a thorough content analysis of the 43 most influential papers, filtered based on their publication in highly-ranked journals, is included to highlight key research themes and sub-themes. Most of the surveyed papers were qualitative and offered conceptual frameworks for NFT-based solutions to validate NFTs’ applicability and propagation of NFTs in various fields. The content analysis identifies six key streams: the common characteristics of NFTs, their expansion into creative industries, applications in both physical and digital realms, NFT-related hype on social media platforms, environmental impacts, market biases, legal and privacy issues, NFTs pricing strategies, diversification potential and connectedness, and the evolving role of NFTs in virtual and augmented reality landscapes. This study holds significant implications for managers, portfolio managers, investors, policymakers, and regulators.

Suggested Citation

  • Muneer M. Alshater & Nohade Nasrallah & Rim Khoury & Mayank Joshipura, 2025. "Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities," Electronic Commerce Research, Springer, vol. 25(5), pages 4193-4249, October.
  • Handle: RePEc:spr:elcore:v:25:y:2025:i:5:d:10.1007_s10660-024-09881-y
    DOI: 10.1007/s10660-024-09881-y
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    JEL classification:

    • G12 - Financial Economics - - General Financial Markets - - - Asset Pricing; Trading Volume; Bond Interest Rates
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • K11 - Law and Economics - - Basic Areas of Law - - - Property Law
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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