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Content
2025, Volume 42, Issue 1
- 1-12 Measuring the long-term impact of business school research on academia, teaching, society and decision makers
by Haenlein, Michael & Jack, Andrew
- 13-31 The power of generative marketing: Can generative AI create superhuman visual marketing content?
by Hartmann, Jochen & Exner, Yannick & Domdey, Samuel
- 32-54 Balancing exclusivity and inclusivity through the strategic domestication of the luxury retail experience
by Debenedetti, Alain & Philippe, Déborah & Dion, Delphine
- 55-73 Value outcomes in Airbnb as a chronotopic service
by Makkar, Marian & Appau, Samuelson & Belk, Russell W.
- 74-94 When waiting makes sense: How consumer anticipation affects later evaluations
by Vichiengior, Tunyaporn & Ackermann, Claire-Lise & Palmer, Adrian
- 95-112 Emoji marketing: Toward a theory of brand paralinguistics
by Almaguer, Jacob & Felix, Reto & Harmeling, Colleen M.
- 113-132 Decision support system development for store flyer space allocation: Leveraging own- and cross-category sales effects
by Vafainia, Saeid & Rooderkerk, Robert P. & Breugelmans, Els & Bijmolt, Tammo H.A.
- 133-152 Customer traffic and customer experience: Creating a contrived similarity to address the crowding dilemma
by Wenli Zou, Lili & Yim, Chi Kin (Bennett)
- 153-170 Party over product: People exaggerate the influence of political cues on others’ consumption preferences
by Pomerance, Justin & Van Boven, Leaf
- 171-191 Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength
by Van Crombrugge, Michiel & Holtrop, Niels & Cleeren, Kathleen & Breugelmans, Els
- 192-211 Introducing specialist private labels: How reducing manufacturers’ competing assortment size affects retailer performance
by Maesen, Stijn
- 212-233 Toward open science in marketing research
by Deer, Lachlan & Adler, Susanne J. & Datta, Hannes & Mizik, Natalie & Sarstedt, Marko
2024, Volume 41, Issue 4
- 589-595 Editorial: Diversity, Innovation, Speed: Why IJRM
by Pauwels, Koen & Arnould, Eric & Ng, Sharon & Wuyts, Stefan
- 596-615 Curiosity under bright light: The influence of bright lighting on new product adoption
by Zhang, Yu & Xia, Lan & Du, Jiangang & Zhao, Min
- 616-631 This is not mine anymore: The dark side of collaborative consumption
by Huang, Bo & Suri, Anshu & Tezer, Ali & Sénécal, Sylvain
- 632-647 Enhanced sales forecasting model using textual search data: Fusing dynamics with big data
by Borah, Abhishek & Rutz, Oliver
- 648-670 Does bigger still mean better? How digital transformation affects the market share–profitability relationship
by Sklenarz, Felix Anton & Edeling, Alexander & Himme, Alexander & Wichmann, Julian R.K.
- 671-686 The role of performance reward discrepancies in driving dealers’ servitization
by Wang, Peng & Dong, Maggie Chuoyan
- 687-702 Price and delay decisions for sequentially released products: The case of transactional streaming services
by Weber, Nicolas R. & Marchand, André & Kunz, Reinhard E.
- 703-723 The contingent effects of innovative digital sales technologies on B2B firms’ financial performance
by Friess, Maximilian & Haumann, Till & Alavi, Sascha & Ionut Oproiescu, Alexandru & Schmitz, Christian & Wieseke, Jan
- 724-744 Marketing strategies in reward-based crowdfunding: The role of demand uncertainties
by Wang, Peng & Ghosh, Bikram & Liu, Yong
- 745-760 Loss framing increases entity theorists’ vaccine uptake
by (Kevin) Li, Shaobo & Chen, Nuoya & Chan, Elaine & Guo, Yang (Jenny)
- 761-776 More transactions but a lower average transaction value: How mobile payment apps influence consumer purchases through time-savings
by Lu, Steven Qiang & Pauwels, Koen
2024, Volume 41, Issue 3
- 403-410 The creator economy: An introduction and a call for scholarly research
by Peres, Renana & Schreier, Martin & Schweidel, David A. & Sorescu, Alina
- 411-426 On the role of social media platforms in the creator economy
by Bleier, Alexander & Fossen, Beth L. & Shapira, Michal
- 427-435 The creator’s dilemma: Resolving tensions between authenticity and monetization in social media
by Hofstetter, Reto & Gollnhofer, Johanna Franziska
- 436-454 Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs
by Edeling, Alexander & Wies, Simone
- 455-467 Luxury branding and the creator Economy: Emerging challenges and future avenues
by Prandelli, Emanuela & Wang, Yajin & Weijo, Henri
- 468-488 Generative AI for scalable feedback to multimodal exercises
by Jürgensmeier, Lukas & Skiera, Bernd
- 489-495 Commentary: Reimagining marketing education in the age of generative AI
by Acar, Oguz A.
- 496-512 Acceptability lies in the eye of the beholder: Self-other biases in GenAI collaborations
by Celiktutan, Begum & Klesse, Anne-Kathrin & Tuk, Mirjam A.
- 513-528 Consumer-driven climate mitigation: Exploring barriers and solutions in studying higher mitigation potential behaviors
by Lembregts, Christophe & Cadario, Romain
- 529-546 Where’s Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications
by Ponte, Gilian R. & Wieringa, Jaap E. & Boot, Tom & Verhoef, Peter C.
- 547-566 The role of reviewer badges in the dynamics of online reviews
by Yazdani, Elham & Gopinath, Shyam & Carson, Stephen J.
- 567-588 Branded response to generic entry: Detailing beyond the patent cliff
by Hariharan, Vijay Ganesh & Landsman, Vardit & Stremersch, Stefan
2024, Volume 41, Issue 2
- 174-193 Standing out from the crowd: When and why color complexity in social media images increases user engagement
by Kanuri, Vamsi K. & Hughes, Christian & Hodges, Brady T.
- 194-219 Communicating with B2B buyers after “Dropping the Ball”: Using digital and non-digital communication formats to recover from salesperson transgressions
by Mangus, Stephanie M. & Shi, Huanhuan & Folse, Judith Anne Garretson & Jones, Eli & Sridhar, Shrihari
- 220-240 Reported and communicated shifts in strategic emphasis and firm performance
by Gensler, Sonja & Oehring, Karlo & Wiesel, Thorsten
- 241-264 Economic consequences of online tracking restrictions: Evidence from cookies
by Miller, Klaus M. & Skiera, Bernd
- 265-281 Mobile ad fraud: Empirical patterns in publisher and advertising campaign data
by Liang, Yitian (Sky) & Chen, Xinlei (Jack) & Chen, Yuxin & Xiao, Ping & Zhang, Jinglong
- 282-307 Seeing is smelling: Pictures improve product evaluations by evoking olfactory imagery
by Sharma, Varun & Estes, Zachary
- 308-324 How mortality salience hurts brands with different personalities
by Landgraf, Polina & Stamatogiannakis, Antonios & Yang, Haiyang
- 325-343 Brand advertising competition across economic cycles
by Özturan, Peren & Deleersnyder, Barbara & Özsomer, Ayşegül
- 344-361 Separating substitution and psychological effects of price with a two-step conjoint approach: Application to luxury goods
by Yao, Yao (Alex) & Yang, Sha & Sudhir, K.
- 362-382 Navigating the Double-Edged Sword: Executive hubris and its impact on customer acquisition and retention
by Gu, Flora F. & Leung, Fine F. & Wang, Danny T. & Tang, Yi
- 383-402 Hitting the bullseye: Accurately measuring willingness to pay for innovations with open and closed direct questions
by Schmidt, Jonas & Steiner, Michael & Krafft, Manfred & Eckel, Nadine & Dahl, Darren W.
2024, Volume 41, Issue 1
- 1-17 How can academics generate great research ideas? Inspiration from ideation practice
by Stremersch, Stefan
- 24-40 Overwhelming targeting options: Selecting audience segments for online advertising
by Ahmadi, Iman & Abou Nabout, Nadia & Skiera, Bernd & Maleki, Elham & Fladenhofer, Johannes
- 41-55 Consumer preferences and firm technology choice
by Liu, Yi & Yildirim, Pinar & Zhang, Z. John
- 56-76 Consumers’ multistage data control in technology-mediated environments
by Zimmermann, Johanna & Martin, Kelly D. & Schumann, Jan H. & Widjaja, Thomas
- 77-92 Consumer responses to firm-owned devices in self-service technologies: Insights from a data privacy perspective
by Sohn, Stefanie & Schnittka, Oliver & Seegebarth, Barbara
- 93-112 How video conferencing promotes preferences for self-enhancement products
by Huang, Li & Pricer, Laura
- 113-137 AI on the street: Context-dependent responses to artificial intelligence
by Dorotic, Matilda & Stagno, Emanuela & Warlop, Luk
- 138-155 Sharing information with AI (versus a human) impairs brand trust: The role of audience size inferences and sense of exploitation
by Lefkeli, Deniz & Karataş, Mustafa & Gürhan-Canli, Zeynep
- 156-169 The intended and unintended effects of synced advertising: When persuasion knowledge could help or backfire
by Segijn, Claire M. & Kim, Eunah & Lee, Garim & Gansen, Chloe & Boerman, Sophie C.
2023, Volume 40, Issue 4
- 741-759 Using different advertising humor appeals to generate firm-level warmth and competence impressions
by Hoang, Chi & Knöferle, Klemens & Warlop, Luk
- 760-780 Image features and demand in the sharing economy: A study of Airbnb
by He, Jiaxiu & Li, Bingqing & Wang, Xin (Shane)
- 781-800 DEPART: Decomposing prices using atheoretical regression trees
by Lu, Huidi & van der Lans, Ralf & Helsen, Kristiaan & Gauri, Dinesh K.
- 801-822 The managerial relevance of marketing science: Properties and genesis
by Schauerte, Nico & Becker, Maren & Imschloss, Monika & Wichmann, Julian R.K. & Reinartz, Werner J.
- 823-840 One-of-a-kind products: Leveraging strict uniqueness in mass customization
by Krause, Franziska & Görgen, Jonas & de Bellis, Emanuel & Franke, Nikolaus & Burghartz, Pia & Klanner, Ilse-Maria & Häubl, Gerald
- 841-864 Detrimental effects of anthropomorphism on the perceived physical safety of artificial agents in dangerous situations
by Li, Xueni (Shirley) & Kim, Sara & Chan, Kimmy Wa & McGill, Ann L.
- 865-880 Donor happiness comes from afar: The role of donation beneficiary social distance and benevolence
by Das, Gopal & van Esch, Patrick & Jain, Shailendra Pratap & Cui, Yuanyuan (Gina)
- 881-897 Sending mixed signals: How congruent versus incongruent signals of popularity affect product appeal
by Moldovan, Sarit & Shoham, Meyrav & Steinhart, Yael
- 898-911 Suspicious online product reviews: An empirical analysis of brand and product characteristics using Amazon data
by Ko, Eunhee Emily & Bowman, Douglas
- 912-932 Customer success management, customer health, and retention in B2B industries
by Hochstein, Bryan & Voorhees, Clay M. & Pratt, Alexander B. & Rangarajan, Deva & Nagel, Duane M. & Mehrotra, Vijay
2023, Volume 40, Issue 3
- 495-512 How culture shapes consumer responses to anthropomorphic products
by Baskentli, Sara & Hadi, Rhonda & Lee, Leonard
- 513-533 Can firms benefit from integrating high-frequency survey measures with objective service quality data?
by Cho, Jihoon & Aribarg, Anocha & Manchanda, Puneet
- 534-551 Providing assets in the sharing economy: Low childhood socioeconomic status as a barrier
by Wu, Yuechen & Wang, Ruijuan & Jin, Huizhen & Zhu, Meng
- 552-569 Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
by Sonnier, Garrett P. & Rutz, Oliver J. & Ward, Adrian F.
- 570-589 Timing customer reactivation initiatives
by Holtrop, Niels & Wieringa, Jaap E.
- 590-608 How business-to-business salespeople deal with buying center dissenters
by Johnson, Jeff S.
- 609-628 Financial consequences of adding bricks to clicks
by Maier, Erik & Bornschein, Rico & Manss, Rico & Hesse, Damian
- 629-658 Category expansion through cross-channel demand spillovers
by Guler, Ali Umut
- 659-678 Understanding the sequential interdependence of mobile app adoption within and across categories
by Sun, Xiaochi & Cui, Xuebin & Sun, Yacheng
- 679-699 The motivational dynamics of arousal and values in promoting sustainable behavior: A cognitive energetics perspective
by Yan, Li & Murray, Kyle B.
- 700-723 How firm communication affects the impact of layoff announcements on brand strength over time
by Stäbler, Samuel & Himme, Alexander & Edeling, Alexander & Backhaus, Max
- 724-740 Adverse inclusion of asymmetric advertisers in position auctions
by Xu, Zibin & Zhu, Yi & Dutta, Shantanu
2023, Volume 40, Issue 2
- 269-275 On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice
by Peres, Renana & Schreier, Martin & Schweidel, David & Sorescu, Alina
- 276-293 Cross-reward effects in a coalition loyalty program: The impact of a point currency devaluation
by Stourm, Valeria & Bradlow, Eric T.
- 294-315 Managing service shutdowns: Cash refunds or vouchers?
by Chen, Rachel R. & Gerstner, Eitan & Halbheer, Daniel & Roma, Paolo
- 316-341 Till the cloud do us part: Technological disruption and brand retention in the enterprise software industry
by Kocaman, Barış & Gelper, Sarah & Langerak, Fred
- 342-361 Satiation and cross promotion: Selling and swapping users in mobile games
by Haenlein, Michael & Libai, Barak & Muller, Eitan
- 362-377 Converging vs diverging: The effect of visual representation of goal structure on financial decisions
by Kim, Joonkyung & Zhao, Min & Soman, Dilip
- 378-397 How institutional logics shape fairness in crowdsourcing: The case of Threadless
by Grant, Annetta & Weijo, Henri & Dacin, Peter A.
- 398-416 Are people less generous after a family member gives to charity? The interaction of self-construal and relationship type
by Zhao, Xiaohong & Cai, Fengyan & Yang, Zhiyong
- 417-434 Charitable maximizers: The impact of the maximizing mindset on donations to human recipients
by Ma, Jingjing & Lin, Yu (Anna) & Ein-Gar, Danit
- 435-454 Advertising’s sequence of effects on consumer mindset and sales: A comparison across brands and product categories
by Valenti, Albert & Yildirim, Gokhan & Vanhuele, Marc & Srinivasan, Shuba & Pauwels, Koen
- 455-474 Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
by Widdecke, Kai A. & Keller, Wiebke I.Y. & Gedenk, Karen & Deleersnyder, Barbara
- 475-492 What makes the corporate social responsibility impact on Customer–Company identification stronger? A meta-analysis
by Afonso Vieira, Valter & Wolter, Jeremy S. & Falcão Araujo, Clécio & Saraiva Frio, Ricardo
2023, Volume 40, Issue 1
- 12-21 Designing Distributed Ledger technologies, like Blockchain, for advertising markets
by Joo, Mingyu & Kim, Seung Hyun & Ghose, Anindya & Wilbur, Kenneth C.
- 22-29 Cryptopricing: Whence comes the value for cryptocurrencies and NFTs?
by Zhang, Z. John
- 30-37 How can non-fungible tokens bring value to brands
by Colicev, Anatoli
- 38-48 Blockchain technology for creative industries: Current state and research opportunities
by Malik, Nikhil & Wei, Yanhao Max & Appel, Gil & Luo, Lan
- 49-53 What blockchain can and can’t do: Applications to marketing and privacy
by Marthews, Alex & Tucker, Catherine
- 54-74 Complementing human effort in online reviews: A deep learning approach to automatic content generation and review synthesis
by Carlson, Keith & Kopalle, Praveen K. & Riddell, Allen & Rockmore, Daniel & Vana, Prasad
- 75-87 More than a Feeling: Accuracy and Application of Sentiment Analysis
by Hartmann, Jochen & Heitmann, Mark & Siebert, Christian & Schamp, Christina
- 88-108 Money in a “Safe” place: Money anthropomorphism increases saving behavior
by Wang, Lili & Kim, Sara & Zhou, Xinyue
- 109-127 Speaking vs. listening? Balance conversation attributes of voice assistants for better voice marketing
by Hu, Peng & Gong, Yeming & Lu, Yaobin & Ding, Amy Wenxuan
- 128-145 Consistency and commonality in advertising content: Helping or Hurting?
by Becker, Maren & Gijsenberg, Maarten J.
- 146-163 Immediate and enduring effects of digital badges on online content consumption and generation
by Lu, Shijie & Xie, Ying & Chen, Xingyu
- 164-188 Automated inference of product attributes and their importance from user-generated content: Can we replace traditional market research?
by Roelen-Blasberg, Tobias & Habel, Johannes & Klarmann, Martin
- 189-209 Investigating the effect of status changes in review platforms
by Tamaddoni, Ali & Seenivasan, Satheesh & Pallant, Jason I. & Skiera, Bernd
- 210-225 Design of product quality scales for conveying information by infomediaries
by Baranchuk, Nina & Prasad, Ashutosh
- 226-247 Decomposing the effect of advertising: What happens in the retail channel?
by Draganska, Michaela & Vitorino, Maria Ana
- 248-267 The future of private-label markets: A global convergence approach
by Gielens, Katrijn & Dekimpe, Marnik G. & Mukherjee, Anirban & Tuli, Kapil
2022, Volume 39, Issue 4
- 967-987 The dark side of innovation: How new SKUs affect brand choice in the presence of consumer uncertainty and learning
by van Ewijk, Bernadette J. & Gijsbrechts, Els & Steenkamp, Jan-Benedict E.M.
- 988-1018 Customer base analysis with recurrent neural networks
by Valendin, Jan & Reutterer, Thomas & Platzer, Michael & Kalcher, Klaudius
- 1019-1041 Is similarity a constraint for service-to-service brand extensions?
by Dimitriu, Radu & Warlop, Luk
- 1042-1058 Stress can help or hinder novelty seeking: The role of consumer life history strategies
by Gineikiene, Justina & Fennis, Bob M. & Barauskaite, Dovile & van Koningsbruggen, Guido M.
- 1059-1081 All that glitters is not gold: An investigation into the undesired effects of gamification and how to mitigate them through gamification design
by Bekk, Magdalena & Eppmann, René & Klein, Kristina & Völckner, Franziska
- 1082-1092 Brand effect on extended warranty valuation: Subjective value versus popularity
by Chark, Robin & Muthukrishnan, A.V.
- 1093-1107 Stop arguing! How childhood exposure to interparental conflict affects consumer response toward product review dispersion
by Liu, Mengmeng & Morrin, Maureen & Chae, Boyoun Grace
- 1108-1126 Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions
by Septianto, Felix & Kwon, Junbum
- 1127-1149 Stay positive or go negative? Memory imperfections and messaging strategy
by Li, Xiaolin & Rao, Raghunath Singh & Narasimhan, Om & Gao, Xing
- 1150-1165 The promise and peril of dynamic targeted pricing
by Ham, Sung H. & He, Chuan & Zhang, Dan
- 1166-1185 Brand equity, warranty costs, and firm value
by Cao, Zixia
- 1186-1208 Drivers of consumer adoption of e-Commerce: A meta-analysis
by Zerbini, Cristina & Bijmolt, Tammo H.A. & Maestripieri, Silvia & Luceri, Beatrice
- 1209-1234 Conjunctive screening in models of multiple discreteness
by Kim, Youngju & Hardt, Nino & Kim, Jaehwan & Allenby, Greg M.
- 1235-1252 The role of salespeople in industrial servitization: How to manage diminishing profit returns from salespeople’s increasing industrial service shares
by Krämer, Martin & Desernot, Christina & Alavi, Sascha & Schmitz, Christian & Brüggemann, Felix & Wieseke, Jan
- 1253-1274 Administrative trade barrier: An empirical analysis of exporting Hollywood movies to China
by Wu, Chunhua & Weinberg, Charles B. & Wang, Qiyuan & Ho, Jason Y.C.
- 1275-1295 Designing successful temporary loyalty programs: An exploratory study on retailer and country differences
by Bombaij, Nick J.F. & Gelper, Sarah & Dekimpe, Marnik G.
2022, Volume 39, Issue 3
- 639-655 Simplicity is not key: Understanding firm-generated social media images and consumer liking
by Overgoor, Gijs & Rand, William & van Dolen, Willemijn & Mazloom, Masoud
- 656-677 The roles of multiple channels in predicting website visits and purchases: Engagers versus closers
by Goić, Marcel & Jerath, Kinshuk & Kalyanam, Kirthi
- 678-698 The effect of control deprivation on consumers’ adoption of no-pain, no-gain principle
by Jia, Yanli & Wyer, Robert S.
- 699-723 Whether, when, and why functional company characteristics engender customer satisfaction and customer-company identification: The role of self-definitional needs
by Kassemeier, Roland & Haumann, Till & Güntürkün, Pascal
- 724-744 Consumers’ response to weak unique selling propositions: Implications for optimal product recommendation strategy
by Caldieraro, Fabio & Cunha, Marcus
- 745-763 A meta-analysis of consumer ethnocentrism across 57 countries
by Balabanis, George & Siamagka, Nikoletta Theofania
- 764-787 Dimensions of brand-extension fit
by Deng, Qian (Claire) & Messinger, Paul R.
- 788-803 A conceptual framework of contemporary luxury consumption
by Wang, Yajin
- 804-823 The Impact of Power Distance Belief on Consumers' Brand Preferences
by Wang, Jessie J. & Lalwani, Ashok K. & DelVecchio, Devon
- 824-846 Marketing strategy implementation impediments and remedies: A multi-level theoretical framework within the sales-marketing interface
by Malshe, Avinash & Hughes, Douglas E. & Good, Valerie & Friend, Scott B.
- 847-866 Opening the OTC drug market: The effect of deregulation on retail pharmacy’s performance
by Jo, Wooyong & Nam, Hyoryung & Choi, Jeonghye
- 867-887 The role of network embeddedness across multiple social networks: Evidence from mobile social network games
by Kim, Hwang & Rao, Vithala R.
- 888-906 An empirical investigation of director selection in movie preproduction: A two-sided matching approach
by Wei, Liyuan & Yang, Yupin
- 907-926 Financial projections in innovation selection: The role of scenario presentation, expertise, and risk
by Avagyan, Vardan & Camacho, Nuno & Van der Stede, Wim A. & Stremersch, Stefan
- 927-946 Innovation-based strategic flexibility (ISF): Role of CEO ties with marketing and R&D
by Arunachalam, S. & Ramaswami, Sridhar N. & Patel, Pankaj C. & Chai, Linlin
- 947-966 How does regulatory monitoring of cause marketing affect firm behavior and donations to charity?
by Kopalle, Praveen K. & Krishna, Aradhna & Rajan, Uday & Wang, Yu
2022, Volume 39, Issue 2
- 1-1 Outstanding IJRM Area Editors and Reviewers
by Schreier, Martin & Peres, Renana & Schweidel, David & Sorescu, Alina
- 313-335 How, why, and when disclosure type matters for influencer marketing
by Karagür, Zeynep & Becker, Jan-Michael & Klein, Kristina & Edeling, Alexander
- 336-348 Too much of a good thing? The unforeseen cost of tags in online retailing
by Sepehri, Amir & Duclos, Rod & Haghighi, Nasir
- 349-363 Feeling lucky: How framing the target product as a free gift enhances purchase intention
by Liu, Maggie Wenjing & Wei, Chuang & Yang, Lu & Keh, Hean Tat
- 364-379 The friluftsliv response: Connection, drive, and contentment reactions to biophilic design in consumer environments
by Castro, Iana A. & Honea, Heather & Cornelis, Erlinde & Majmundar, Anuja
- 380-395 Incentives for learning: How free offers help or hinder motivation
by Lee, Yih Hwai & Yeung, Catherine
- 396-414 Grassroots innovation success: The role of self-determination and leadership style
by Stremersch, Stefan & Camacho, Nuno & Keko, Elio & Wuyts, Stefan
- 415-442 A measurement model of the dimensions and types of informal organizational control: An empirical test in a B2B sales context
by Malek, Stacey L. & Sarin, Shikhar & Jaworski, Bernard J.
- 445-461 Marketing’s role in multi-stakeholder engagement
by Aksoy, Lerzan & Banda, Sandhya & Harmeling, Colleen & Keiningham, Timothy L. & Pansari, Anita
- 462-481 Marketing performance assessment and accountability: Process and outcomes
by Morgan, Neil A. & Jayachandran, Satish & Hulland, John & Kumar, Binay & Katsikeas, Costas & Somosi, Agnes
- 482-501 Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions
by Varadarajan, Rajan & Welden, Roman B. & Arunachalam, S. & Haenlein, Michael & Gupta, Shaphali
- 502-521 A global perspective on the marketing mix across time and space
by Wichmann, Julian R.K. & Uppal, Abhinav & Sharma, Amalesh & Dekimpe, Marnik G.
- 522-540 Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities
by Kopalle, Praveen K. & Gangwar, Manish & Kaplan, Andreas & Ramachandran, Divya & Reinartz, Werner & Rindfleisch, Aric
- 541-565 Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches
by Shankar, Venkatesh & Grewal, Dhruv & Sunder, Sarang & Fossen, Beth & Peters, Kay & Agarwal, Amit
- 566-582 Customer-based execution strategy in a global digital economy
by Andrew Petersen, J. & Paulich, Brianna JeeWon & Khodakarami, Farnoosh & Spyropoulou, Stavroula & Kumar, V.
- 583-602 Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention
by Rego, Lopo & Brady, Michael & Leone, Robert & Roberts, John & Srivastava, Chandra & Srivastava, Rajendra
- 603-618 Interfirm collaboration and exchange relationships: An agenda for future research
by Borah, Sourav Bikash & Mallapragada, Girish & Bommaraju, Raghu & Venkatesan, Rajkumar & Thongpapanl, Narongsak
- 619-638 Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions
by Hewett, Kelly & Hult, G. Tomas M. & Mantrala, Murali K. & Nim, Nandini & Pedada, Kiran
2022, Volume 39, Issue 1
- 1-19 An empirical comparison of machine learning methods for text-based sentiment analysis of online consumer reviews
by Alantari, Huwail J. & Currim, Imran S. & Deng, Yiting & Singh, Sameer
- 20-41 Consumers’ privacy calculus: The PRICAL index development and validation
by Beke, Frank T. & Eggers, Felix & Verhoef, Peter C. & Wieringa, Jaap E.
- 42-57 Constituency building: Determining consumers’ willingness to participate in corporate political activities
by Johnson, Clark D. & Bauer, Brittney C. & Carlson, Brad D.
- 58-76 How rich is too rich? Visual design elements in digital marketing communications
by Bashirzadeh, Yashar & Mai, Robert & Faure, Corinne
- 77-95 How voice retailers can predict customer mood and how they can use that information
by Halbauer, Ingo & Klarmann, Martin
- 96-116 Modelling short-and long-term marketing effects in the consumer purchase journey
by Cain, P.M.
- 117-133 Collecting samples from online services: How to use screeners to improve data quality
by Arndt, Aaron D. & Ford, John B. & Babin, Barry J. & Luong, Vinh
- 134-155 The megamarketing of microfinance: Developing and maintaining an industry aura of virtue
by Bajde, Domen & Chelekis, Jessica & van Dalen, Arjen
- 156-169 A good way to boost sales? Effects of the proportion of sold-out options on purchase behavior
by Tian, Jing & Chen, Rong & Xu, Xiaobing
- 170-189 To be respected or liked: The influence of social comparisons on consumer preference for competence- versus warmth-oriented products
by Zheng, Xiaoying & Xu, Jing & Shen, Hao
- 190-211 Designing the content of advertising in a differentiated market
by Soberman, David A. & Xiang, Yi
- 212-226 The differential effects of time and usage on the brand premiums of automobiles
by Biyalogorsky, Eyal & Heiman, Amir & Muller, Eitan
- 227-246 It pays to pay attention: How firm's and competitor's marketing levers affect investor attention and firm value
by Borah, Abhishek & Bahadir, S.Cem & Colicev, Anatoli & Tellis, Gerard J.
- 247-267 CEO regulatory focus and myopic marketing management
by Chung, Tuck Siong & Low, Angie
- 268-287 Are sports sponsorship announcements good news for shareholders? A meta-analysis
by Eshghi, Kamran
- 288-312 What drives brands’ price response metrics? An empirical examination of the Chinese packaged goods industry
by van Ewijk, Bernadette J. & Gijsbrechts, Els & Steenkamp, Jan-Benedict E.M.
2021, Volume 38, Issue 4
- 811-816 Marketing and investor behavior: Insights, introspections, and indications
by Borah, Abhishek & Skiera, Bernd
- 817-837 The asymmetric effect of warranty payments on firm value: The moderating role of advertising, R&D, and industry concentration
by Kurt, Didem & Pauwels, Koen & Kurt, Ahmet C. & Srinivasan, Shuba
- 838-856 What if your owners also own other firms in your industry? The relationship between institutional common ownership, marketing, and firm performance
by Healey, John & Mintz, Ofer
- 857-876 The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research
by Edeling, Alexander & Srinivasan, Shuba & Hanssens, Dominique M.
- 877-899 How push messaging impacts consumer spending and reward redemption in store-loyalty programs
by Bies, Suzanne M.T.A. & Bronnenberg, Bart J. & Gijsbrechts, Els
- 900-914 How does customer recognition affect service provision?
by Li, Krista J. & Zhang, Jianqiang
- 915-934 Customer defection due to service elimination and post-elimination customer behavior: An empirical investigation in telecommunications
by Somosi, Agnes & Stiassny, Alfred & Kolos, Krisztina & Warlop, Luk
- 935-952 Joint or separate? The effect of visual presentation on imagery and product evaluation
by Zhao, Min & Xia, Lan
- 953-973 Violation behavior in vertical restraint: Empirical analyses in the case of retail price maintenance
by Xiao, Ping & (Jack) Chen, Xinlei & Chen, Yuxin & Lu, Wei
- 974-993 Investigating the impact of service line formats on satisfaction with waiting
by Kumar, Piyush & Dada, Maqbool
- 994-1016 Social selling cues: The dynamics of posting numbers viewed and bought on customers' purchase intentions
by Das, Gopal & Spence, Mark T. & Agarwal, James
- 1017-1033 The effectiveness of brand placements: A meta-analytic synthesis
by Babin, Barry J. & Herrmann, Jean-Luc & Kacha, Mathieu & Babin, Laurie A.
- 1034-1054 Value from technology licensing – The role of monitoring and licensing experience
by Mooi, Erik & Wuyts, Stefan
- 1055-1072 A generalized ordinal finite mixture regression model for market segmentation
by Zhang, Yifan & Fong, Duncan K.H. & DeSarbo, Wayne S.
- 1073-1087 Sweet or sweat, which should come first: How consumption sequences of vices and virtues influence enjoyment
by Yang, Shaoguang & Xu, Qian & Jin, Liyin
2021, Volume 38, Issue 3
- 531-548 The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews
by Gerrath, Maximilian H.E.E. & Usrey, Bryan
- 549-571 Social media resources and capabilities as strategic determinants of social media performance
by Marchand, André & Hennig-Thurau, Thorsten & Flemming, Jan
- 572-592 Antecedents and financial impacts of building brand love
by Nguyen, Hang T. & Feng, Hui
- 593-614 Multidimensional brand equity and asymmetric risk
by Ha, Kyoungnam Catherine & Song, Reo & Erickson, Gary
- 615-638 The impact of mergers and acquisitions on brand equity: A structural analysis
by Chu, Yanlai & Chu, Junhong & Liu, Hongju
- 639-662 The complex firm financial effects of customer satisfaction improvements
by Guenther, Miriam & Guenther, Peter
- 663-677 The risk of programmatic advertising: Effects of website quality on advertising effectiveness
by Shehu, Edlira & Abou Nabout, Nadia & Clement, Michel
- 678-697 Do offline and online go hand in hand? Cross-channel and synergy effects of direct mailing and display advertising
by Lesscher, Lisan & Lobschat, Lara & Verhoef, Peter C.
- 698-714 If all their products seem the same, all the parts within a product seem the same too: How brand homogeneity polarizes product experiences
by Smith, Robert W. & Keller, Kevin Lane
- 715-731 Taking care of you and me: How choosing for others impacts self-indulgence within family caregiving relationships
by Schumacher, Anika & Goukens, Caroline & Geyskens, Kelly
- 732-748 Every ending is a new beginning: Poignancy increases consumer preferences for self-made products
by Septianto, Felix
- 749-769 How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
by Choi, Jungsil & Park, Hyun Young
- 770-791 Machines learn neuromarketing: Improving preference prediction from self-reports using multiple EEG measures and machine learning
by Hakim, Adam & Klorfeld, Shira & Sela, Tal & Friedman, Doron & Shabat-Simon, Maytal & Levy, Dino J.
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