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Content
2025, Volume 42, Issue 4
- 929-935 Introduction to the Special Issue: The Game of Life – The Role of Videogames in Marketing
by Kannan, P.K. & Haenlein, Michael
- 936-956 Navigating toxic playgrounds: Managing reputational and financial brand safety in multiplayer video games
by Bernritter, Stefan F. & Danatzis, Ilias & Möller-Herm, Jana & Sotgiu, Francesca
- 957-974 The impact of gender expectations on the evaluation of video game livestreaming content
by Welden, Roman & Johnston, Laurel & Hasford, Jonathan
- 975-995 Personalized game design for improved user retention and monetization in freemium games
by Ascarza, Eva & Netzer, Oded & Runge, Julian
- 996-1019 Missing the forest for the trees: Does collective brand engagement help or hurt consumption for video games?
by Smith, Keith Marion & Kleijnen, Mirella & Bart, Yakov & Pauwels, Koen & Hulland, John
- 1020-1038 Focal and peripheral consumption journeys across virtual and physical realities: A study of online gaming
by Baudet, Alex & Parmentier, Marie-Agnès
- 1039-1057 Maniac Mansion or Wing Commander? The attenuating influence of video game adoption on stress signals in times of forced isolation
by Dewender, Stefanie & Kübler, Raoul V.
- 1058-1083 The rise of the subscription model in the video game console industry: Unveiling the commercial consequences for platform owners and video game sellers
by Van Crombrugge, Michiel & Stremersch, Stefan
- 1084-1104 How expansion to the Nintendo Switch impacts PC players’ game usage and spending: A study of an omni-channel strategy
by Jo, Wooyong & Lewis, Michael
- 1105-1124 Add on or move on: Do in-game purchases help or hurt upgrading to newer game versions?
by Ungureanu, Olga & van Oest, Rutger & Schauerte, Nico
- 1125-1142 Exploring player cocreation dynamics on the gaming platform: Interplay of goal fulfillments, orchestration actions, and platform affordances
by Hung, Hsiu-Yu & Kumar, Ajay & Kumar, V. & Lin, Chih-Cheng & Tan, Kim Hua
- 1143-1162 The impact of “use in moderation” corporate social marketing (CSM) campaigns on free-to-play mobile game app usage and spending
by Bashirzadeh, Yashar & Howard-Malek, Stacey L. & Yamim, Amanda P. & Petersen, J. Andrew & Nadalizadeh, Ali
- 1163-1165 Special section: Frontiers of Mediated Markets: Algorithms, Aesthetics, and Actors
by Peres, Renana & Schreier, Martin & Schweidel, David A. & Sorescu, Alina
- 1166-1186 Algorithmic pricing: Effects on consumer trust and price search
by Vomberg, Arnd & Homburg, Christian & Sarantopoulos, Panagiotis
- 1187-1202 How consumer market orientations shape algorithmic appreciation and avoidance in fashion
by Geyik, Pelin & Weijo, Henri
- 1203-1228 Environmental sustainability considerations (or lack thereof) in consumer decision making
by Elmor, Larissa & Ramos, Guilherme A. & Vieites, Yan & Andretti, Bernardo & Andrade, Eduardo B.
- 1229-1245 Over-reliance on aesthetics? The appearance-reveals-character lay theory increases consumers’ devaluation of unattractive produce
by Madan, Shilpa & Savani, Krishna & Johar, Gita Venkataramani
- 1246-1263 From social feeds to market fields: How influencer stories drive market innovation
by Cayla, Julien & Bhatnagar, Kushagra & Nanarpuzha, Rajesh & Dey, Sayantan
- 1264-1283 From fame and followers to fortune: How person-brands capture value in the creator economy
by Dolbec, Pierre-Yann & Smith, Andrew N.
- 1285-1304 The impact of healthcare data breaches on patient hospital visit behavior
by Park, Eunho & Lim, Joon Ho
- 1305-1322 Sounds cute: Exploring the role of sound reduplication in brand names
by Motoki, Kosuke & Iseki, Sayo & Pathak, Abhishek
- 1323-1342 The impact of face presence in user-generated videos on consumer Engagement: Insights into How, When, and who
by Wang, Xia & Ding, Ying & Hu, Ying
- 1343-1358 The color gradation effect: How boundlessness shapes brand attribute judgments
by Wei, Chuang & Liu, Maggie Wenjing & Hung, Iris
2025, Volume 42, Issue 3
- 487-490 Blockchain meets marketing: from concept to impactful research
by Peres, Renana & Schreier, Martin & Schweidel, David A. & Sorescu, Alina
- 491-521 Non-Fungible Tokens (NFTs) as digital brand extensions: Evidence on financial performance and parent-brand spillovers
by Brandes, Leif & Dölp, Katharina
- 522-535 Setting sail in a tokenized world: An exploration of the Bored Ape Yacht Club and the co-created consumer experience
by Brouard, Myriam
- 536-556 Unveiling investment vs. ownership perspectives among NFT buyers: A segmentation study exploring engagement patterns in NFT markets
by Vomberg, Arnd & von Gegerfelt, Mats
- 557-572 Virtual luxury in the metaverse: NFT-enabled value recreation in luxury brands
by Bao, Wuxia & Hudders, Liselot & Yu, Shubin & Beuckels, Emma
- 573-593 The value of distinctiveness: Product uniqueness in crypto marketing
by Berghueser, Sophie M. & Spann, Martin
- 594-609 Rarity, the WTA-WTP disparity, and price adjustments in the NFT market
by Liu, Yuanyuan & Huangfu, Bingrui & Qiao, Zheng & Zhao, Xi
- 610-625 On the role of provenance in NFT trades
by Alavi, Soogand & Haruvy, Ernan & Xie, Ying
- 626-643 Awe helps NFTs. The added value of object-inspired awe for blockchain-based digital art
by Gerhart, Jana-Verena & Senyuz, Aysu & Kamleitner, Bernadette
- 644-667 Gender and racial price disparities in the NFT marketplace
by Yuan, Yuan & Liu, Xiao & Zhang, Shunyuan & Srinivasan, Kannan
- 668-683 Balancing generosity with profitability: The role of relative market price and value perceptions in crypto philanthropy
by Lee, Hyunjung Crystal & De Vries, Eline L.E. & Hosseini, Rahil
- 684-710 Herding behavior in NFT Auction: The role of visual complexity and familiarity
by Xie, Peiwen & Kim, Eunsoo & Lam, Shun Yin & Reza, Sadat
- 711-727 Decoding blockchain data for research in marketing: New insights through an analysis of share of wallet
by Hanneke, Björn & Skiera, Bernd & Kraft, Thilo Gerwien & Hinz, Oliver
- 729-751 Not all AI is created equal: A meta-analysis revealing drivers of AI resistance across markets, methods, and time
by Zehnle, Meike & Hildebrand, Christian & Valenzuela, Ana
- 752-767 Oops! Sorry, my bad: How apologizing for trivial mistakes in direct email campaigns leads to positive customer evaluations
by De Kerpel, Laura & Van Kerckhove, Anneleen & Tessitore, Tina
- 768-787 Frames of consumer mobilization and modern slavery
by Varman, Rohit & Carrington, Michal & Chatzidakis, Andreas & Shaw, Deirdre
- 788-808 The impact of nutrition claims on purchase behavior for food products
by Holtrop, Niels & Cleeren, Kathleen & Geyskens, Kelly & Verhoef, Peter C.
- 809-826 A meta-analysis of corporate social responsibility effects: The role of stakeholder type and country factors
by Peng, Chenming & Eisend, Martin & Xiang, Diandian & Chen, Zengxiang & Zhao, Hong
- 827-843 A neglected consumer neuroscience technique: Pupillometry and its practical application to consumer research
by McInnes, Aaron N. & Sung, Billy
- 844-865 Transaction-level wage transparency: How fair wage disclosure affects consumer preferences
by Stich, Lucas & Ungemach, Christoph & Fuchs, Christoph & Spann, Martin & Ziano, Ignazio & Schumpe, Birga M.
- 866-885 The effectiveness of advertising and price during conflict delistings
by Hermans, Marleen & Cleeren, Kathleen & Raassens, Néomie
- 886-903 On the persistent mischaracterization of Google and Facebook A/B tests: How to conduct and report online platform studies
by Boegershausen, Johannes & Cornil, Yann & Yi, Shangwen & Hardisty, David J.
- 904-928 Improvisation in new product alliances
by Kumar, Alok & Agarwal, Ravi & Sen, Argha & Saini, Amit & Rindfleisch, Aric
2025, Volume 42, Issue 2
- 235-254 To post or not to post: How minority opinion and posting frequency impact online review posting
by Möller-Herm, Jana & Gottschalk, Sabrina A. & Mafael, Alexander
- 255-274 Strange case of Dr. Bidder and Mr. Entrant: Consumer preference inconsistencies in costly price offers
by Zeithammer, Robert & Stich, Lucas & Spann, Martin & Häubl, Gerald
- 275-297 Online reviews: A literature review and roadmap for future research
by Pocchiari, Martina & Proserpio, Davide & Dover, Yaniv
- 298-315 A method for measuring consumer confusion due to lookalike labels
by Schoemann, Martin & van de Mosselaar, Piet & Perkovic, Sonja & Orquin, Jacob L.
- 316-334 Physical appearance improvements increase prosocial behavior
by Kononov, Natalia & Ein-Gar, Danit & Puntoni, Stefano
- 335-364 Ideators’ success in innovation tournaments: Participation, productivity, or pressure?
by Pescher, Christian & Tellis, Gerard J. & Füller, Johann
- 365-390 Visual complexity, brand gender, and ad effectiveness
by Chen, Siyun & Ponomarenko, Veronika & Lv, Linxiang & Ahlstrom, David
- 391-410 Consumer responses to weakness revelation of human brands: The role of authenticity
by Liu, Maggie Wenjing & Huang, Junhui & Zhu, Qichao & Zheng, Xiaolong
- 411-432 Theorizing regressive nostalgia: Understanding exclusionary consumers as a brand threat
by Preece, Chloe & Kerrigan, Finola & O’Reilly, Daragh
- 433-449 Winning seats: Contingency selling in markets with limited capacity and diverse preferences
by Wang, Peng & Ghosh, Bikram & Liu, Yong
- 450-466 Breakage analysis for profitability management in high-value, low-frequency loyalty programs
by Goić, Marcel & Montoya, Ricardo & Troncoso, Isamar
- 467-486 If it ain’t broke, should you still fix it? Effects of incorporating user feedback in product development on mobile application ratings
by Aydin Gokgoz, Zeynep & Ataman, M. Berk & van Bruggen, Gerrit H.
2025, Volume 42, Issue 1
- 1-12 Measuring the long-term impact of business school research on academia, teaching, society and decision makers
by Haenlein, Michael & Jack, Andrew
- 13-31 The power of generative marketing: Can generative AI create superhuman visual marketing content?
by Hartmann, Jochen & Exner, Yannick & Domdey, Samuel
- 32-54 Balancing exclusivity and inclusivity through the strategic domestication of the luxury retail experience
by Debenedetti, Alain & Philippe, Déborah & Dion, Delphine
- 55-73 Value outcomes in Airbnb as a chronotopic service
by Makkar, Marian & Appau, Samuelson & Belk, Russell W.
- 74-94 When waiting makes sense: How consumer anticipation affects later evaluations
by Vichiengior, Tunyaporn & Ackermann, Claire-Lise & Palmer, Adrian
- 95-112 Emoji marketing: Toward a theory of brand paralinguistics
by Almaguer, Jacob & Felix, Reto & Harmeling, Colleen M.
- 113-132 Decision support system development for store flyer space allocation: Leveraging own- and cross-category sales effects
by Vafainia, Saeid & Rooderkerk, Robert P. & Breugelmans, Els & Bijmolt, Tammo H.A.
- 133-152 Customer traffic and customer experience: Creating a contrived similarity to address the crowding dilemma
by Wenli Zou, Lili & Yim, Chi Kin (Bennett)
- 153-170 Party over product: People exaggerate the influence of political cues on others’ consumption preferences
by Pomerance, Justin & Van Boven, Leaf
- 171-191 Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength
by Van Crombrugge, Michiel & Holtrop, Niels & Cleeren, Kathleen & Breugelmans, Els
- 192-211 Introducing specialist private labels: How reducing manufacturers’ competing assortment size affects retailer performance
by Maesen, Stijn
- 212-233 Toward open science in marketing research
by Deer, Lachlan & Adler, Susanne J. & Datta, Hannes & Mizik, Natalie & Sarstedt, Marko
2024, Volume 41, Issue 4
- 589-595 Editorial: Diversity, Innovation, Speed: Why IJRM
by Pauwels, Koen & Arnould, Eric & Ng, Sharon & Wuyts, Stefan
- 596-615 Curiosity under bright light: The influence of bright lighting on new product adoption
by Zhang, Yu & Xia, Lan & Du, Jiangang & Zhao, Min
- 616-631 This is not mine anymore: The dark side of collaborative consumption
by Huang, Bo & Suri, Anshu & Tezer, Ali & Sénécal, Sylvain
- 632-647 Enhanced sales forecasting model using textual search data: Fusing dynamics with big data
by Borah, Abhishek & Rutz, Oliver
- 648-670 Does bigger still mean better? How digital transformation affects the market share–profitability relationship
by Sklenarz, Felix Anton & Edeling, Alexander & Himme, Alexander & Wichmann, Julian R.K.
- 671-686 The role of performance reward discrepancies in driving dealers’ servitization
by Wang, Peng & Dong, Maggie Chuoyan
- 687-702 Price and delay decisions for sequentially released products: The case of transactional streaming services
by Weber, Nicolas R. & Marchand, André & Kunz, Reinhard E.
- 703-723 The contingent effects of innovative digital sales technologies on B2B firms’ financial performance
by Friess, Maximilian & Haumann, Till & Alavi, Sascha & Ionut Oproiescu, Alexandru & Schmitz, Christian & Wieseke, Jan
- 724-744 Marketing strategies in reward-based crowdfunding: The role of demand uncertainties
by Wang, Peng & Ghosh, Bikram & Liu, Yong
- 745-760 Loss framing increases entity theorists’ vaccine uptake
by (Kevin) Li, Shaobo & Chen, Nuoya & Chan, Elaine & Guo, Yang (Jenny)
- 761-776 More transactions but a lower average transaction value: How mobile payment apps influence consumer purchases through time-savings
by Lu, Steven Qiang & Pauwels, Koen
2024, Volume 41, Issue 3
- 403-410 The creator economy: An introduction and a call for scholarly research
by Peres, Renana & Schreier, Martin & Schweidel, David A. & Sorescu, Alina
- 411-426 On the role of social media platforms in the creator economy
by Bleier, Alexander & Fossen, Beth L. & Shapira, Michal
- 427-435 The creator’s dilemma: Resolving tensions between authenticity and monetization in social media
by Hofstetter, Reto & Gollnhofer, Johanna Franziska
- 436-454 Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs
by Edeling, Alexander & Wies, Simone
- 455-467 Luxury branding and the creator Economy: Emerging challenges and future avenues
by Prandelli, Emanuela & Wang, Yajin & Weijo, Henri
- 468-488 Generative AI for scalable feedback to multimodal exercises
by Jürgensmeier, Lukas & Skiera, Bernd
- 489-495 Commentary: Reimagining marketing education in the age of generative AI
by Acar, Oguz A.
- 496-512 Acceptability lies in the eye of the beholder: Self-other biases in GenAI collaborations
by Celiktutan, Begum & Klesse, Anne-Kathrin & Tuk, Mirjam A.
- 513-528 Consumer-driven climate mitigation: Exploring barriers and solutions in studying higher mitigation potential behaviors
by Lembregts, Christophe & Cadario, Romain
- 529-546 Where’s Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications
by Ponte, Gilian R. & Wieringa, Jaap E. & Boot, Tom & Verhoef, Peter C.
- 547-566 The role of reviewer badges in the dynamics of online reviews
by Yazdani, Elham & Gopinath, Shyam & Carson, Stephen J.
- 567-588 Branded response to generic entry: Detailing beyond the patent cliff
by Hariharan, Vijay Ganesh & Landsman, Vardit & Stremersch, Stefan
2024, Volume 41, Issue 2
- 174-193 Standing out from the crowd: When and why color complexity in social media images increases user engagement
by Kanuri, Vamsi K. & Hughes, Christian & Hodges, Brady T.
- 194-219 Communicating with B2B buyers after “Dropping the Ball”: Using digital and non-digital communication formats to recover from salesperson transgressions
by Mangus, Stephanie M. & Shi, Huanhuan & Folse, Judith Anne Garretson & Jones, Eli & Sridhar, Shrihari
- 220-240 Reported and communicated shifts in strategic emphasis and firm performance
by Gensler, Sonja & Oehring, Karlo & Wiesel, Thorsten
- 241-264 Economic consequences of online tracking restrictions: Evidence from cookies
by Miller, Klaus M. & Skiera, Bernd
- 265-281 Mobile ad fraud: Empirical patterns in publisher and advertising campaign data
by Liang, Yitian (Sky) & Chen, Xinlei (Jack) & Chen, Yuxin & Xiao, Ping & Zhang, Jinglong
- 282-307 Seeing is smelling: Pictures improve product evaluations by evoking olfactory imagery
by Sharma, Varun & Estes, Zachary
- 308-324 How mortality salience hurts brands with different personalities
by Landgraf, Polina & Stamatogiannakis, Antonios & Yang, Haiyang
- 325-343 Brand advertising competition across economic cycles
by Özturan, Peren & Deleersnyder, Barbara & Özsomer, Ayşegül
- 344-361 Separating substitution and psychological effects of price with a two-step conjoint approach: Application to luxury goods
by Yao, Yao (Alex) & Yang, Sha & Sudhir, K.
- 362-382 Navigating the Double-Edged Sword: Executive hubris and its impact on customer acquisition and retention
by Gu, Flora F. & Leung, Fine F. & Wang, Danny T. & Tang, Yi
- 383-402 Hitting the bullseye: Accurately measuring willingness to pay for innovations with open and closed direct questions
by Schmidt, Jonas & Steiner, Michael & Krafft, Manfred & Eckel, Nadine & Dahl, Darren W.
2024, Volume 41, Issue 1
- 1-17 How can academics generate great research ideas? Inspiration from ideation practice
by Stremersch, Stefan
- 24-40 Overwhelming targeting options: Selecting audience segments for online advertising
by Ahmadi, Iman & Abou Nabout, Nadia & Skiera, Bernd & Maleki, Elham & Fladenhofer, Johannes
- 41-55 Consumer preferences and firm technology choice
by Liu, Yi & Yildirim, Pinar & Zhang, Z. John
- 56-76 Consumers’ multistage data control in technology-mediated environments
by Zimmermann, Johanna & Martin, Kelly D. & Schumann, Jan H. & Widjaja, Thomas
- 77-92 Consumer responses to firm-owned devices in self-service technologies: Insights from a data privacy perspective
by Sohn, Stefanie & Schnittka, Oliver & Seegebarth, Barbara
- 93-112 How video conferencing promotes preferences for self-enhancement products
by Huang, Li & Pricer, Laura
- 113-137 AI on the street: Context-dependent responses to artificial intelligence
by Dorotic, Matilda & Stagno, Emanuela & Warlop, Luk
- 138-155 Sharing information with AI (versus a human) impairs brand trust: The role of audience size inferences and sense of exploitation
by Lefkeli, Deniz & Karataş, Mustafa & Gürhan-Canli, Zeynep
- 156-169 The intended and unintended effects of synced advertising: When persuasion knowledge could help or backfire
by Segijn, Claire M. & Kim, Eunah & Lee, Garim & Gansen, Chloe & Boerman, Sophie C.
2023, Volume 40, Issue 4
- 741-759 Using different advertising humor appeals to generate firm-level warmth and competence impressions
by Hoang, Chi & Knöferle, Klemens & Warlop, Luk
- 760-780 Image features and demand in the sharing economy: A study of Airbnb
by He, Jiaxiu & Li, Bingqing & Wang, Xin (Shane)
- 781-800 DEPART: Decomposing prices using atheoretical regression trees
by Lu, Huidi & van der Lans, Ralf & Helsen, Kristiaan & Gauri, Dinesh K.
- 801-822 The managerial relevance of marketing science: Properties and genesis
by Schauerte, Nico & Becker, Maren & Imschloss, Monika & Wichmann, Julian R.K. & Reinartz, Werner J.
- 823-840 One-of-a-kind products: Leveraging strict uniqueness in mass customization
by Krause, Franziska & Görgen, Jonas & de Bellis, Emanuel & Franke, Nikolaus & Burghartz, Pia & Klanner, Ilse-Maria & Häubl, Gerald
- 841-864 Detrimental effects of anthropomorphism on the perceived physical safety of artificial agents in dangerous situations
by Li, Xueni (Shirley) & Kim, Sara & Chan, Kimmy Wa & McGill, Ann L.
- 865-880 Donor happiness comes from afar: The role of donation beneficiary social distance and benevolence
by Das, Gopal & van Esch, Patrick & Jain, Shailendra Pratap & Cui, Yuanyuan (Gina)
- 881-897 Sending mixed signals: How congruent versus incongruent signals of popularity affect product appeal
by Moldovan, Sarit & Shoham, Meyrav & Steinhart, Yael
- 898-911 Suspicious online product reviews: An empirical analysis of brand and product characteristics using Amazon data
by Ko, Eunhee Emily & Bowman, Douglas
- 912-932 Customer success management, customer health, and retention in B2B industries
by Hochstein, Bryan & Voorhees, Clay M. & Pratt, Alexander B. & Rangarajan, Deva & Nagel, Duane M. & Mehrotra, Vijay
2023, Volume 40, Issue 3
- 495-512 How culture shapes consumer responses to anthropomorphic products
by Baskentli, Sara & Hadi, Rhonda & Lee, Leonard
- 513-533 Can firms benefit from integrating high-frequency survey measures with objective service quality data?
by Cho, Jihoon & Aribarg, Anocha & Manchanda, Puneet
- 534-551 Providing assets in the sharing economy: Low childhood socioeconomic status as a barrier
by Wu, Yuechen & Wang, Ruijuan & Jin, Huizhen & Zhu, Meng
- 552-569 Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
by Sonnier, Garrett P. & Rutz, Oliver J. & Ward, Adrian F.
- 570-589 Timing customer reactivation initiatives
by Holtrop, Niels & Wieringa, Jaap E.
- 590-608 How business-to-business salespeople deal with buying center dissenters
by Johnson, Jeff S.
- 609-628 Financial consequences of adding bricks to clicks
by Maier, Erik & Bornschein, Rico & Manss, Rico & Hesse, Damian
- 629-658 Category expansion through cross-channel demand spillovers
by Guler, Ali Umut
- 659-678 Understanding the sequential interdependence of mobile app adoption within and across categories
by Sun, Xiaochi & Cui, Xuebin & Sun, Yacheng
- 679-699 The motivational dynamics of arousal and values in promoting sustainable behavior: A cognitive energetics perspective
by Yan, Li & Murray, Kyle B.
- 700-723 How firm communication affects the impact of layoff announcements on brand strength over time
by Stäbler, Samuel & Himme, Alexander & Edeling, Alexander & Backhaus, Max
- 724-740 Adverse inclusion of asymmetric advertisers in position auctions
by Xu, Zibin & Zhu, Yi & Dutta, Shantanu
2023, Volume 40, Issue 2
- 269-275 On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice
by Peres, Renana & Schreier, Martin & Schweidel, David & Sorescu, Alina
- 276-293 Cross-reward effects in a coalition loyalty program: The impact of a point currency devaluation
by Stourm, Valeria & Bradlow, Eric T.
- 294-315 Managing service shutdowns: Cash refunds or vouchers?
by Chen, Rachel R. & Gerstner, Eitan & Halbheer, Daniel & Roma, Paolo
- 316-341 Till the cloud do us part: Technological disruption and brand retention in the enterprise software industry
by Kocaman, Barış & Gelper, Sarah & Langerak, Fred
- 342-361 Satiation and cross promotion: Selling and swapping users in mobile games
by Haenlein, Michael & Libai, Barak & Muller, Eitan
- 362-377 Converging vs diverging: The effect of visual representation of goal structure on financial decisions
by Kim, Joonkyung & Zhao, Min & Soman, Dilip
- 378-397 How institutional logics shape fairness in crowdsourcing: The case of Threadless
by Grant, Annetta & Weijo, Henri & Dacin, Peter A.
- 398-416 Are people less generous after a family member gives to charity? The interaction of self-construal and relationship type
by Zhao, Xiaohong & Cai, Fengyan & Yang, Zhiyong
- 417-434 Charitable maximizers: The impact of the maximizing mindset on donations to human recipients
by Ma, Jingjing & Lin, Yu (Anna) & Ein-Gar, Danit
- 435-454 Advertising’s sequence of effects on consumer mindset and sales: A comparison across brands and product categories
by Valenti, Albert & Yildirim, Gokhan & Vanhuele, Marc & Srinivasan, Shuba & Pauwels, Koen
- 455-474 Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
by Widdecke, Kai A. & Keller, Wiebke I.Y. & Gedenk, Karen & Deleersnyder, Barbara
- 475-492 What makes the corporate social responsibility impact on Customer–Company identification stronger? A meta-analysis
by Afonso Vieira, Valter & Wolter, Jeremy S. & Falcão Araujo, Clécio & Saraiva Frio, Ricardo
2023, Volume 40, Issue 1
- 12-21 Designing Distributed Ledger technologies, like Blockchain, for advertising markets
by Joo, Mingyu & Kim, Seung Hyun & Ghose, Anindya & Wilbur, Kenneth C.
- 22-29 Cryptopricing: Whence comes the value for cryptocurrencies and NFTs?
by Zhang, Z. John
- 30-37 How can non-fungible tokens bring value to brands
by Colicev, Anatoli
- 38-48 Blockchain technology for creative industries: Current state and research opportunities
by Malik, Nikhil & Wei, Yanhao Max & Appel, Gil & Luo, Lan
- 49-53 What blockchain can and can’t do: Applications to marketing and privacy
by Marthews, Alex & Tucker, Catherine
- 54-74 Complementing human effort in online reviews: A deep learning approach to automatic content generation and review synthesis
by Carlson, Keith & Kopalle, Praveen K. & Riddell, Allen & Rockmore, Daniel & Vana, Prasad
- 75-87 More than a Feeling: Accuracy and Application of Sentiment Analysis
by Hartmann, Jochen & Heitmann, Mark & Siebert, Christian & Schamp, Christina
- 88-108 Money in a “Safe” place: Money anthropomorphism increases saving behavior
by Wang, Lili & Kim, Sara & Zhou, Xinyue
- 109-127 Speaking vs. listening? Balance conversation attributes of voice assistants for better voice marketing
by Hu, Peng & Gong, Yeming & Lu, Yaobin & Ding, Amy Wenxuan
- 128-145 Consistency and commonality in advertising content: Helping or Hurting?
by Becker, Maren & Gijsenberg, Maarten J.
- 146-163 Immediate and enduring effects of digital badges on online content consumption and generation
by Lu, Shijie & Xie, Ying & Chen, Xingyu
- 164-188 Automated inference of product attributes and their importance from user-generated content: Can we replace traditional market research?
by Roelen-Blasberg, Tobias & Habel, Johannes & Klarmann, Martin
- 189-209 Investigating the effect of status changes in review platforms
by Tamaddoni, Ali & Seenivasan, Satheesh & Pallant, Jason I. & Skiera, Bernd
- 210-225 Design of product quality scales for conveying information by infomediaries
by Baranchuk, Nina & Prasad, Ashutosh
- 226-247 Decomposing the effect of advertising: What happens in the retail channel?
by Draganska, Michaela & Vitorino, Maria Ana
- 248-267 The future of private-label markets: A global convergence approach
by Gielens, Katrijn & Dekimpe, Marnik G. & Mukherjee, Anirban & Tuli, Kapil
2022, Volume 39, Issue 4
- 967-987 The dark side of innovation: How new SKUs affect brand choice in the presence of consumer uncertainty and learning
by van Ewijk, Bernadette J. & Gijsbrechts, Els & Steenkamp, Jan-Benedict E.M.
- 988-1018 Customer base analysis with recurrent neural networks
by Valendin, Jan & Reutterer, Thomas & Platzer, Michael & Kalcher, Klaudius
- 1019-1041 Is similarity a constraint for service-to-service brand extensions?
by Dimitriu, Radu & Warlop, Luk
- 1042-1058 Stress can help or hinder novelty seeking: The role of consumer life history strategies
by Gineikiene, Justina & Fennis, Bob M. & Barauskaite, Dovile & van Koningsbruggen, Guido M.
- 1059-1081 All that glitters is not gold: An investigation into the undesired effects of gamification and how to mitigate them through gamification design
by Bekk, Magdalena & Eppmann, René & Klein, Kristina & Völckner, Franziska
- 1082-1092 Brand effect on extended warranty valuation: Subjective value versus popularity
by Chark, Robin & Muthukrishnan, A.V.
- 1093-1107 Stop arguing! How childhood exposure to interparental conflict affects consumer response toward product review dispersion
by Liu, Mengmeng & Morrin, Maureen & Chae, Boyoun Grace
- 1108-1126 Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions
by Septianto, Felix & Kwon, Junbum
- 1127-1149 Stay positive or go negative? Memory imperfections and messaging strategy
by Li, Xiaolin & Rao, Raghunath Singh & Narasimhan, Om & Gao, Xing
- 1150-1165 The promise and peril of dynamic targeted pricing
by Ham, Sung H. & He, Chuan & Zhang, Dan
- 1166-1185 Brand equity, warranty costs, and firm value
by Cao, Zixia
- 1186-1208 Drivers of consumer adoption of e-Commerce: A meta-analysis
by Zerbini, Cristina & Bijmolt, Tammo H.A. & Maestripieri, Silvia & Luceri, Beatrice
- 1209-1234 Conjunctive screening in models of multiple discreteness
by Kim, Youngju & Hardt, Nino & Kim, Jaehwan & Allenby, Greg M.
- 1235-1252 The role of salespeople in industrial servitization: How to manage diminishing profit returns from salespeople’s increasing industrial service shares
by Krämer, Martin & Desernot, Christina & Alavi, Sascha & Schmitz, Christian & Brüggemann, Felix & Wieseke, Jan
- 1253-1274 Administrative trade barrier: An empirical analysis of exporting Hollywood movies to China
by Wu, Chunhua & Weinberg, Charles B. & Wang, Qiyuan & Ho, Jason Y.C.
- 1275-1295 Designing successful temporary loyalty programs: An exploratory study on retailer and country differences
by Bombaij, Nick J.F. & Gelper, Sarah & Dekimpe, Marnik G.
2022, Volume 39, Issue 3
- 639-655 Simplicity is not key: Understanding firm-generated social media images and consumer liking
by Overgoor, Gijs & Rand, William & van Dolen, Willemijn & Mazloom, Masoud
- 656-677 The roles of multiple channels in predicting website visits and purchases: Engagers versus closers
by Goić, Marcel & Jerath, Kinshuk & Kalyanam, Kirthi
- 678-698 The effect of control deprivation on consumers’ adoption of no-pain, no-gain principle
by Jia, Yanli & Wyer, Robert S.
- 699-723 Whether, when, and why functional company characteristics engender customer satisfaction and customer-company identification: The role of self-definitional needs
by Kassemeier, Roland & Haumann, Till & Güntürkün, Pascal
- 724-744 Consumers’ response to weak unique selling propositions: Implications for optimal product recommendation strategy
by Caldieraro, Fabio & Cunha, Marcus
- 745-763 A meta-analysis of consumer ethnocentrism across 57 countries
by Balabanis, George & Siamagka, Nikoletta Theofania
- 764-787 Dimensions of brand-extension fit
by Deng, Qian (Claire) & Messinger, Paul R.
- 788-803 A conceptual framework of contemporary luxury consumption
by Wang, Yajin
- 804-823 The Impact of Power Distance Belief on Consumers' Brand Preferences
by Wang, Jessie J. & Lalwani, Ashok K. & DelVecchio, Devon
- 824-846 Marketing strategy implementation impediments and remedies: A multi-level theoretical framework within the sales-marketing interface
by Malshe, Avinash & Hughes, Douglas E. & Good, Valerie & Friend, Scott B.
- 847-866 Opening the OTC drug market: The effect of deregulation on retail pharmacy’s performance
by Jo, Wooyong & Nam, Hyoryung & Choi, Jeonghye
- 867-887 The role of network embeddedness across multiple social networks: Evidence from mobile social network games
by Kim, Hwang & Rao, Vithala R.
- 888-906 An empirical investigation of director selection in movie preproduction: A two-sided matching approach
by Wei, Liyuan & Yang, Yupin
- 907-926 Financial projections in innovation selection: The role of scenario presentation, expertise, and risk
by Avagyan, Vardan & Camacho, Nuno & Van der Stede, Wim A. & Stremersch, Stefan
- 927-946 Innovation-based strategic flexibility (ISF): Role of CEO ties with marketing and R&D
by Arunachalam, S. & Ramaswami, Sridhar N. & Patel, Pankaj C. & Chai, Linlin
- 947-966 How does regulatory monitoring of cause marketing affect firm behavior and donations to charity?
by Kopalle, Praveen K. & Krishna, Aradhna & Rajan, Uday & Wang, Yu
2022, Volume 39, Issue 2
- 1-1 Outstanding IJRM Area Editors and Reviewers
by Schreier, Martin & Peres, Renana & Schweidel, David & Sorescu, Alina
- 313-335 How, why, and when disclosure type matters for influencer marketing
by Karagür, Zeynep & Becker, Jan-Michael & Klein, Kristina & Edeling, Alexander
- 336-348 Too much of a good thing? The unforeseen cost of tags in online retailing
by Sepehri, Amir & Duclos, Rod & Haghighi, Nasir
- 349-363 Feeling lucky: How framing the target product as a free gift enhances purchase intention
by Liu, Maggie Wenjing & Wei, Chuang & Yang, Lu & Keh, Hean Tat
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