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Series handle: RePEc:eee:ijrema
ISSN: 0167-8116
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Content
2009, Volume 26, Issue 2
- 108-118 Hybrid individualized two-level choice-based conjoint (HIT-CBC): A new method for measuring preference structures with many attribute levels
by Eggers, Felix & Sattler, Henrik
- 119-124 Dynamic changepoints revisited: An evolving process model of new product sales
by Schweidel, David A. & Fader, Peter S.
- 125-135 The consumer's rent vs. buy decision in the rentailer
by Knox, George & Eliashberg, Jehoshua
- 136-152 Ask or infer? Strategic implications of alternative learning approaches in customization
by Fay, Scott & Mitra, Deb & Wang, Qiong
- 154-161 Empirical evidence of the stock market's (mis)pricing of customer satisfaction
by O'Sullivan, Don & Hutchinson, Mark C. & O'Connell, Vincent
2009, Volume 26, Issue 1
- 2-12 The proximity effect: The role of inter-item distance on reverse-item bias
by Weijters, Bert & Geuens, Maggie & Schillewaert, Niels
- 13-20 Creating lift versus building the base: Current trends in marketing dynamics
by Leeflang, Peter S.H. & Bijmolt, Tammo H.A. & van Doorn, Jenny & Hanssens, Dominique M. & van Heerde, Harald J. & Verhoef, Peter C. & Wieringa, Jaap E.
- 21-33 Marketing agencies, media experts and sales agents: Helping competitive firms improve the effectiveness of marketing
by Soberman, David A.
- 34-40 Synchrony effects on customers' responses and behaviors
by Hornik, Jacob & Miniero, Giulia
- 41-51 Partner selection in B2B information service markets
by Wuyts, Stefan & Verhoef, Peter C. & Prins, Remco
- 52-59 The profit implications of altruistic versus egoistic orientations for business-to-business exchanges
by Hill, Ronald Paul & Watkins, Alison
- 60-68 The effect of public commitment on resistance to persuasion: The influence of attitude certainty, issue importance, susceptibility to normative influence, preference for consistency and source proximity
by Gopinath, Mahesh & Nyer, Prashanth U.
2008, Volume 25, Issue 4
- 229-233 Health and marketing: The emergence of a new field of research
by Stremersch, Stefan
- 234-246 Generalizations on the effectiveness of pharmaceutical promotional expenditures
by Kremer, Sara T.M. & Bijmolt, Tammo H.A. & Leeflang, Peter S.H. & Wieringa, Jaap E.
- 247-260 Can branded drugs benefit from generic entry? The role of detailing and price in switching to non-bioequivalent molecules
by Gonzalez, Jorge & Sismeiro, Catarina & Dutta, Shantanu & Stern, Philip
- 261-272 Counting chickens before the eggs hatch: Associating new product development portfolios with shareholder expectations in the pharmaceutical sector
by Grewal, Rajdeep & Chakravarty, Anindita & Ding, Min & Liechty, John
- 273-281 Licensing exchange—Insights from the biopharmaceutical industry
by Wuyts, Stefan & Dutta, Shantanu
- 282-293 A dual-market diffusion model for a new prescription pharmaceutical
by Vakratsas, Demetrios & Kolsarici, Ceren
- 294-300 Timely access to health care: Customer-focused resource allocation in a hospital network
by Govind, Rahul & Chatterjee, Rabikar & Mittal, Vikas
- 301-309 What can grocery basket data tell us about health consciousness?
by Prasad, Ashutosh & Strijnev, Andrei & Zhang, Qin
- 310-318 The effect of information about health hazards on demand for frequently purchased commodities
by Heiman, Amir & Lowengart, Oded
- 319-326 Risk perception and risk avoidance: The role of cultural identity and personal relevance
by Carvalho, Sergio W. & Block, Lauren G. & Sivaramakrishnan, Subramanian & Manchanda, Rajesh V. & Mitakakis, Chrissy
- 327-334 Is 1/10 > 10/100? The effect of denominator salience on perceptions of base rates of health risk
by Raghubir, Priya
- 335-342 Enhancing breast cancer communications: A cultural models approach
by Barg, Frances K. & Grier, Sonya A.
2008, Volume 25, Issue 3
- 151-163 A multi-stage model of word-of-mouth influence through viral marketing
by De Bruyn, Arnaud & Lilien, Gary L.
- 164-172 Crafting an environment to foster integration in new product teams
by Im, Subin & Nakata, Cheryl
- 173-182 Does competitive entry structurally change key marketing metrics?
by Kornelis, Marcel & Dekimpe, Marnik G. & Leeflang, Peter S.H.
- 183-191 Do social product features have value to consumers?
by Auger, Pat & Devinney, Timothy M. & Louviere, Jordan J. & Burke, Paul F.
- 192-200 Understanding the antecedents of collateral learning in new product alliances
by Lee, Ruby P. & Johnson, Jean L. & Grewal, Rajdeep
- 201-214 Decomposing the sales promotion bump accounting for cross-category effects
by Leeflang, Peter S.H. & Parreño Selva, Josefa & Van Dijk, Albert & Wittink, Dick R.
- 215-224 Measuring the impact of positive and negative word of mouth on brand purchase probability
by East, Robert & Hammond, Kathy & Lomax, Wendy
- 227-227 Formal response to “Erratum on the MBG/NBD Model”
by Batislam, E.P. & Denizel, M. & Filiztekin, A.
2008, Volume 25, Issue 2
- 82-93 The meanings of branded products: A cross-national scale development and meaning assessment
by Strizhakova, Yuliya & Coulter, Robin A. & Price, Linda L.
- 94-103 Models and optimal designs for conjoint choice experiments including a no-choice option
by Vermeulen, Bart & Goos, Peter & Vandebroek, Martina
- 104-108 The low stability of brand-attribute associations is partly due to market research methodology
by Dolnicar, Sara & Rossiter, John R.
- 109-118 Creativity in buyer–seller relationships: The role of governance
by Wang, Qiong & Bradford, Kevin & Xu, Jun & Weitz, Barton
- 119-128 Survival of high tech firms: The effects of diversity of product–market portfolios, patents, and trademarks
by Srinivasan, Raji & Lilien, Gary L. & Rangaswamy, Arvind
- 129-137 Managing brand extension via licensing: An investigation into the high-end fashion industry
by Colucci, Mariachiara & Montaguti, Elisa & Lago, Umberto
2008, Volume 25, Issue 1
- 5-21 Beyond promotion-based store switching: Antecedents and patterns of systematic multiple-store shopping
by Gijsbrechts, Els & Campo, Katia & Nisol, Patricia
- 22-33 Estimating the SCAN⁎PRO model of store sales: HB, FM or just OLS?
by Andrews, Rick L. & Currim, Imran S. & Leeflang, Peter & Lim, Jooseop
- 34-45 Conflict, leadership, and market orientation
by Menguc, Bulent & Auh, Seigyoung
- 46-55 Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental
by Cornelissen, Gert & Pandelaere, Mario & Warlop, Luk & Dewitte, Siegfried
- 56-68 The effect of the marketing–R&D interface on new product performance: The critical role of resources and scope
by Leenders, Mark A.A.M. & Wierenga, Berend
- 69-79 Customer orientation and innovativeness: Differing roles in New and Old Europe
by Theoharakis, Vasilis & Hooley, Graham
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