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Editor: Roland Rust
Series handle: RePEc:eee:ijrema
ISSN: 0167-8116
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Content
2008, Volume 25, Issue 2
- 94-103 Models and optimal designs for conjoint choice experiments including a no-choice option
by Vermeulen, Bart & Goos, Peter & Vandebroek, Martina
- 104-108 The low stability of brand-attribute associations is partly due to market research methodology
by Dolnicar, Sara & Rossiter, John R.
- 109-118 Creativity in buyer–seller relationships: The role of governance
by Wang, Qiong & Bradford, Kevin & Xu, Jun & Weitz, Barton
- 119-128 Survival of high tech firms: The effects of diversity of product–market portfolios, patents, and trademarks
by Srinivasan, Raji & Lilien, Gary L. & Rangaswamy, Arvind
- 129-137 Managing brand extension via licensing: An investigation into the high-end fashion industry
by Colucci, Mariachiara & Montaguti, Elisa & Lago, Umberto
2008, Volume 25, Issue 1
- 5-21 Beyond promotion-based store switching: Antecedents and patterns of systematic multiple-store shopping
by Gijsbrechts, Els & Campo, Katia & Nisol, Patricia
- 22-33 Estimating the SCAN⁎PRO model of store sales: HB, FM or just OLS?
by Andrews, Rick L. & Currim, Imran S. & Leeflang, Peter & Lim, Jooseop
- 34-45 Conflict, leadership, and market orientation
by Menguc, Bulent & Auh, Seigyoung
- 46-55 Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental
by Cornelissen, Gert & Pandelaere, Mario & Warlop, Luk & Dewitte, Siegfried
- 56-68 The effect of the marketing–R&D interface on new product performance: The critical role of resources and scope
by Leenders, Mark A.A.M. & Wierenga, Berend
- 69-79 Customer orientation and innovativeness: Differing roles in New and Old Europe
by Theoharakis, Vasilis & Hooley, Graham
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