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Timely access to health care: Customer-focused resource allocation in a hospital network


  • Govind, Rahul
  • Chatterjee, Rabikar
  • Mittal, Vikas


This research focuses on the allocation of available hospital resources to different disease types to better serve the needs of patients. The proposed method examines a network of hospitals in a geographical area and determines the proportion of resources that each hospital should devote to different disease classes. The objective is to maximize the customer's utility (specifically, speed of access to medical care) rather than private profit. The approach accounts for the spatio-temporal pattern of disease incidence within the geographic area, and it incorporates the driving distance to a hospital as well as the types of roads in determining travel time. The application focuses on the Greater Los Angeles area, consisting of 525 ZIP codes. Results show a significant shortage of available bed-days for diseases related to socio-economic status, especially in the center-city area.

Suggested Citation

  • Govind, Rahul & Chatterjee, Rabikar & Mittal, Vikas, 2008. "Timely access to health care: Customer-focused resource allocation in a hospital network," International Journal of Research in Marketing, Elsevier, vol. 25(4), pages 294-300.
  • Handle: RePEc:eee:ijrema:v:25:y:2008:i:4:p:294-300
    DOI: 10.1016/j.ijresmar.2008.07.005

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    References listed on IDEAS

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    1. Elvan Gökalp & Nalan Gülpınar & Xuan Vinh Doan, 2020. "Capacity Planning for Networks of Stem‐Cell Donation Centers under Uncertainty," Production and Operations Management, Production and Operations Management Society, vol. 29(2), pages 281-297, February.
    2. Benning, Tim M. & Dellaert, Benedict G.C., 2013. "Paying more for faster care? Individuals' attitude toward price-based priority access in health care," Social Science & Medicine, Elsevier, vol. 84(C), pages 119-128.
    3. Muhammed Ziya Paköz & Mehmet Ali Yüzer, 2014. "Determinants of Access to Healthcare: A Survey in Istanbul," ERSA conference papers ersa14p1390, European Regional Science Association.
    4. Stremersch, Stefan, 2008. "Health and marketing: The emergence of a new field of research," International Journal of Research in Marketing, Elsevier, vol. 25(4), pages 229-233.

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