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December 2022, Volume 12, Issue 3
- 137-138 Fostering scholarly discussion in marketing
by Stephen L. Vargo - 139-156 The marketing discipline’s troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal
by Shelby D. Hunt & Sreedhar Madhavaram & Hunter N. Hatfield - 157-161 Marketing as an emergent discipline: Commentary on Shelby Hunt’s final contribution to our field
by Terry Clark & Thomas Martin Key & Carol Azab - 162-167 Folds in historical time and possible worlds for the marketing discipline: A commentary
by Linda L. Price - 168-173 Developing and renewing marketing as a scientific discipline through reflexive cocreation
by Anu Helkkula & Eric Arnould - 174-176 Resurrecting marketing: Focus on the phenomena!
by Suvi Nenonen - 177-183 A general theory of marketing: Conceivable, elusive, or illusive
by Rajan Varadarajan - 184-187 Challenging the troubled status of the marketing discipline
by Anders Gustafsson & Tohid Ghanbarpour - 188-195 Continuing the manifesto conversation: Toward building a renewal capability for the marketing discipline
by Sreedhar Madhavaram & Hunter N. Hatfield - 196-215 ‘Pressure creates diamonds’/‘fire refines gold’: Conceptualizing coping capital
by Vikram Kapoor & Russell Belk - 216-237 Cleansing the doors of perception: Perceptual inaccuracy in marketing relationships
by Zeynep Müge Güzel & Aysegul Ozsomer - 238-244 Robots in retail: Rolling out the Whiz
by Aric Rindfleisch & Nobuyuki Fukawa & Naoto Onzo - 245-252 How robots will affect the future of retailing
by Abhijit Guha & Dhruv Grewal - 253-253 Correction to: Marketing’s new myopia: Expanding the social responsibilities of marketing managers
by J. Joseph Cronin
June 2022, Volume 12, Issue 1
- 1-6 Perspectives on socially responsible marketing: the chasm widens
by O. C. Ferrell - 7-24 Toward social responsibility, not the social responsibility semblance: marketing does not need a conscience
by John F. Gaski - 25-29 A critique of corporate social responsibility in light of classical economics
by Saurabh Ahluwalia - 30-37 Marketing’s new myopia: Expanding the social responsibilities of marketing managers
by J. Joseph Cronin - 38-43 Why should marketers be forced to ignore their moral awareness? A reply to Gaski
by Geert Demuijnck & Patrick E. Murphy - 44-51 Marketing as problem solver: in defense of social responsibility
by Kelly D. Martin & Stasha Burpee - 52-70 Community based brand equity as brand culture: advancing brand equity conceptualization for a connected world
by Keyoor Purani & Krishnan Jeesha - 71-84 A renewable resource model of health decision-making: insights to improve health marketing
by Sarah Lord Ferguson & Pierre Berthon - 85-101 Cocreating transformative value propositions with customers experiencing vulnerability during humanitarian crises
by Andrew S. Gallan & Anu Helkkula - 102-104 Update the Theory + Practice section
by Bernard Jaworski - 105-115 An exploration of how boards of directors impact chief marketing officer performance: Insights from the field
by Kimberly A. Whitler - 116-136 The impact of boards of directors on chief marketing officer performance: Framing and research agenda
by Kimberly A. Whitler & Ben Lee & Sarah Young
December 2021, Volume 11, Issue 3
- 207-215 Theorizing markets
by Hans Kjellberg & Riikka Murto - 216-218 Market expertise at work: introducing Alvin E. Roth and Michel Callon
by Hans Kjellberg - 219-239 The design and performation of markets: a discussion
by Michel Callon & Alvin E. Roth - 240-251 Markets, infrastructures and infrastructuring markets
by Luis Araujo & Katy Mason - 252-271 On managerial relevance: reconciling the academic-practitioner divide through market theorizing
by Heiko Wieland & Angeline Nariswari & Melissa Archpru Akaka - 272-289 Innovation and the theory of fields
by Neil Fligstein - 290-303 Markets and institutional fields: foundational concepts and a research agenda
by Nicola Mountford & Susi Geiger - 304-315 The textuality of markets
by Ashlee Humphreys - 316-335 ‘Spatio-market practices’: conceptualising the always spatial dimensions of market making practices
by Torik Holmes & Josi Fernandes & Teea Palo - 336-353 Market-shaping: navigating multiple theoretical perspectives
by Suvi Nenonen & Kaj Storbacka - 354-374 Market-shaping phases—a qualitative meta-analysis and conceptual framework
by Alexander Flaig & Daniel Kindström & Mikael Ottosson - 375-389 Formalizing service-dominant logic as a general theory of markets: taking stock and moving forward
by Melissa Archpru Akaka & Kaisa Koskela-Huotari & Stephen L. Vargo - 390-394 The past and future of marketing theory and practice: a tribute to the 50th anniversary of the Academy of Marketing Science
by O. C. Ferrell & Jodie Conduit & Bo Edvardsson & Stephen L. Vargo - 395-406 Advancing marketing theory and practice: guidelines for crafting research propositions
by Wolfgang Ulaga & Michael Kleinaltenkamp & Vishal Kashyap & Andreas Eggert - 407-415 Assessing and enhancing the impact potential of marketing articles
by Elina Jaakkola & Stephen L. Vargo - 416-431 The methodologies of the marketing literature: mechanics, uses and craft
by Terry Clark & Thomas Martin Key - 432-445 Toward an integrative theory of marketing
by Atul Parvatiyar & Jagdish N. Sheth - 446-453 Re-institutionalizing marketing
by Thomas Martin Key & Terry Clark & O. C. Ferrell & David W. Stewart & Leyland Pitt - 454-463 A bridge to relevance: on the history of the Academy of Marketing Science® (AMS)
by Barry J. Babin & Julie Guidry Moulard & Jay D. Lindquist - 464-470 Legendary luxury brands: inventing the future by reaching to the past
by Gregory S. Carpenter & Xavier Barlier - 471-473 Managing creatively-inspired brands: a commentary and research direction
by Delphine Dion
June 2021, Volume 11, Issue 1
- 1-8 Informing marketing theory through consumer culture theoretics
by Eric Arnould & David Crockett & Giana Eckhardt - 9-22 From customer journeys to consumption journeys: a consumer culture approach to investigating value creation in practice-embedded consumption
by Hope Jensen Schau & Melissa Archpru Akaka - 23-39 Re-examining utopia in contemporary consumption: conceptualization and implications for marketing
by Aleksandrina Atanasova - 40-59 The Möbius strip of market spatiality: mobilizing transdisciplinary dialogues between CCT and the marketing mainstream
by Jack Coffin & Andreas Chatzidakis - 60-69 The new frontier of consumer experiences: escape through pain
by Bernard Cova - 70-80 The intermingling of meanings in marketing: semiology and phenomenology in consumer culture theory
by Sarah C. Grace - 81-95 Mapping spheres of exchange: a multidimensional approach to commoditization and singularization
by Karin Brondino-Pompeo - 96-114 Developing a strong sustainability research program in marketing
by Melea Press - 115-132 Sustainable marketing based on virtue ethics: addressing socio-ecological challenges facing humankind
by Bruno Dyck & Rajesh V. Manchanda - 133-133 Correction to: Sustainable marketing based on virtue ethics: addressing socio-ecological challenges facing humankind
by Bruno Dyck & Rajesh V. Manchanda - 134-139 Is sustainable marketing based on virtue ethics the answer to addressing socio-ecological challenges facing humankind?
by Andrea Prothero & Pierre McDonagh - 140-144 Addressing socio-ecological issues in marketing: environmental, social and governance (ESG)
by O. C. Ferrell - 145-161 The unconscious perception of smells as a driver of consumer responses: a framework integrating the emotion-cognition approach to scent marketing
by Ramona Luca & Delane Botelho - 162-179 The instantaneous commitment effect: developing stakeholder orientation among managers
by Shashank Vaid & Michael Ahearne - 180-193 Netflix: Reinvention across multiple time periods
by Bernard J. Jaworski - 194-205 Netflix: reinvention across multiple time periods, reflections and directions for future research
by Joel Mier & Ajay K. Kohli
December 2020, Volume 10, Issue 3
- 149-150 Assessing and advancing marketing’s value propositions: a disciplinary dialog
by Stephen L. Vargo - 151-167 Marketing’s theoretical and conceptual value proposition: opportunities to address marketing’s influence
by Thomas Martin Key & Terry Clark & OC Ferrell & David W. Stewart & Leyland Pitt - 168-171 Resurrecting marketing
by Russell Belk - 172-178 First steps to creating high impact theory in marketing
by Ruth N. Bolton - 179-184 Rethinking marketing: back to purpose
by Julia A. Fehrer - 185-188 Marketing’s value propositions: a focus on exit, voice, and loyalty
by G. Tomas M. Hult & Forrest V. Morgeson - 189-198 For re-institutionalizing the marketing discipline in Era V
by Shelby D. Hunt - 199-205 Relevance, rigor and impact of scholarly research in marketing, state of the discipline and outlook
by Rajan Varadarajan - 206-222 A framework for viral marketing replication and mutation
by Gavin L. Fox & Stephen J. Lind - 223-243 Friendships in marketing: a taxonomy and future research directions
by Diptiman Banerji & Ramendra Singh & Prashant Mishra - 244-259 The influence of media multitasking on advertising effectiveness
by Marion Garaus - 260-278 Toward a theory of ethical consumer intention formation: re-extending the theory of planned behavior
by William Sun - 279-298 Consequences of mandated usage of innovations in organizations: developing an innovation decision model of symbolic and forced adoption
by Sven Heidenreich & Katrin Talke - 299-310 The changing role of marketing: transformed propositions, processes and partnerships
by Kaj Storbacka & Ted Moser - 311-314 Reclaiming or rebranding marketing: implications beyond digital
by Thomas Ritter
June 2020, Volume 10, Issue 1
- 1-5 Advancing conceptual-only articles in marketing
by Stephen L. Vargo & Kaisa Koskela-Huotari - 6-7 'First things first': The AMS Review – Sheth Foundation 2020 annual doctoral competition for conceptual articles
by Jodie Conduit & Michael Kleinaltenkamp - 8-17 Indigenous theory development in marketing: the foundational premises approach
by Shelby D. Hunt - 18-26 Designing conceptual articles: four approaches
by Elina Jaakkola - 27-35 Conceptual review papers: revisiting existing research to develop and refine theory
by John Hulland - 36-48 Effective reviewing for conceptual journal submissions
by Abbie Griffin & Gloria Barczak - 49-55 Contributing to theory: opportunities and challenges
by Jay B. Barney - 56-64 Reimagining marketing doctoral programs
by Manjit S. Yadav - 65-72 Creativity and publication in marketing
by David W. Stewart - 73-84 Advancing theory in marketing: insights from conversations in other disciplines
by Rajan Varadarajan - 85-97 Transaction cost theory: past, present and future
by Aric Rindfleisch - 98-115 The digital continuum: the influence of ownership, access, control, and Cocreation on digital offerings
by Kathleen S. Micken & Scott D. Roberts & Jason D. Oliver - 116-134 Expanding exchange: how institutional actors shape food-sharing exchange systems
by Priyanka Jayashankar & Samantha Cross - 135-144 Reinventing professional service firms: the migration to a client-facing, talent-on-demand platform
by Bernard J. Jaworski & Ajay Patel - 145-147 Information transparency as competitive advantage: research approaches to platform ecosystem design and competition
by Thomas Martin Key & Goutam Challagalla
December 2019, Volume 9, Issue 3
- 133-135 Moving forward…
by Stephen L. Vargo - 136-154 About time in marketing: an assessment of the study of time and conceptual framework
by Jeffrey R. Carlson & William T. Ross & Robin A. Coulter & Adam J. Marquardt - 155-183 Pricing co-created value: an integrative framework and research agenda
by Stuart Read & Stefan Michel & Jan H. Schumann & Kumar Rakesh Ranjan - 184-204 The contingent value of pay inequalities in sales organizations: integrating literatures in economics, management, and psychology
by Maria Rouziou - 205-229 Global new product development: moderating role of national culture on the link between buyer–seller interactions and innovation outcomes
by K. Sivakumar & Subroto Roy - 230-248 THE DATA HIERARCHY: factors influencing the adoption and implementation of data-driven decision making
by Stefan Sleep & John Hulland & Richard A. Gooner - 249-267 Spillover effects in marketing: integrating core research domains
by Xenia Raufeisen & Linda Wulf & Sören Köcher & Ulya Faupel & Hartmut H. Holzmüller - 268-288 Frontline knowledge networks in open collaboration models for service innovations
by Ozlem Ozkok & Simon J. Bell & Jagdip Singh & Kwanghui Lim - 289-303 A MAP for effective advertising: the metaphoric advertising processing model
by Eliza K. Dehay & Jan R. Landwehr - 304-323 Empowerment in marketing: synthesis, critical review, and agenda for future research
by Hajer Bachouche & Ouidade Sabri - 324-338 Firm authenticity: the construct, research propositions, and managerial implications
by Saeed Tajdini & Edward Ramirez - 339-356 The ultimate co-creation: leveraging customer input in business model innovation
by Shinhye Kim & Melanie Bowen & Xiaohan (Hannah) Wen - 357-371 The extended self, product valuation, and the endowment effect
by Daniel Villanova - 372-380 Building marketing capabilities: principles from the field
by Bernard J. Jaworski & Robert S. Lurie - 381-385 Researching marketing capabilities: reflections from academia
by Neil A. Morgan
June 2019, Volume 9, Issue 1
- 1-4 AMS Review: Progress toward a world-class journal dedicated to theory development
by Manjit S. Yadav - 5-26 The “first principles” of marketing strategy
by Robert W. Palmatier & Andrew T. Crecelius - 27-41 A conceptual perspective on collaborative consumption
by Myriam Ertz & Fabien Durif & Manon Arcand - 42-60 Multiple stakeholder market orientation: a service-dominant logic perspective of the market orientation paradigm
by Nathaniel D. Line & Rodney C. Runyan & Tracy Gonzalez-Padron - 61-77 How valence, volume and variance of online reviews influence brand attitudes
by Agnieszka Zablocki & Bodo Schlegelmilch & Michael J. Houston - 78-92 Service innovation is urgent in healthcare
by Leonard L. Berry - 93-97 The new era of service: new roles, new places and new partnerships
by Maureen Bisognano - 98-104 Cost-effective service excellence in healthcare
by Jochen Wirtz - 105-109 The promise of shared decision making in healthcare
by Karina Dahl Steffensen - 110-114 For service innovation in end-of-life care, branding and messaging matter
by Brad Stuart - 115-120 A service design approach to healthcare innovation: from decision-making to sense-making and institutional change
by Lia Patrício & Jorge Grenha Teixeira & Josina Vink - 121-131 The innovation imperative in healthcare: an interview and commentary
by Martin Mende
December 2018, Volume 8, Issue 3
- 85-110 Sustainability in marketing: a systematic review unifying 20 years of theoretical and substantive contributions (1997–2016)
by Matthew B. Lunde - 111-127 Complex systems: marketing’s new frontier
by William Rand & Roland T. Rust & Min Kim - 128-146 Brand-self connections and brand prominence as drivers of employee brand attachment
by Lucy Gill-Simmen & Deborah J. MacInnis & Andreas B. Eisingerich & C. Whan Park - 147-162 Toward an improved conceptual understanding of consumer ambivalence
by Jenni Sipilä & Anssi Tarkiainen & Sanna Sundqvist - 163-179 Market orientation − firm performance link in a dynamic environment: looking inside the black box
by Rahul Kumar Sett - 180-194 Constructing a theoretical framework for the process of innovation legitimation
by Anastasia Thyroff & Jennifer Christie Siemens & Jeff B. Murray - 195-213 A framework for studying the impact of outdoor atmospherics in retailing
by Peter H. Bloch & Omid Kamran-Disfani - 214-227 Consumer empowerment in consumer–firm relationships: conceptual framework and implications for research
by Sanam Akhavannasab & Danilo C. Dantas & Sylvain Senecal - 228-232 The transition from products to connected health
by Bernard J. Jaworski & Michael (Mick) Farrell - 233-239 The transition from products to connected health: observations and avenues for future research
by Leyland Pitt & Sarah Lord Ferguson & Pierre Berthon
June 2018, Volume 8, Issue 1
- 1-4 Introducing the Theory + Practice section
by Bernard J. Jaworski - 5-17 Marketing’s identity crisis: insights from the history of marketing thought
by Adel El-Ansary & Eric H. Shaw & William Lazer - 18-19 A marketing identity is flourishing
by Sidney J. Levy - 20-22 Why broadened marketing has enriched marketing
by Philip Kotler - 23-29 Three systems underpinning marketing behavior
by Richard P. Bagozzi - 30-38 Marketing’s identity crisis: it’s complicated
by O. C. Ferrell - 39-57 Advancing relationship marketing theory: exploring customer relationships through a process-centric framework
by Antje S. J. Hütten & Torsten Oliver Salge & Thomas Niemand & Florian U. Siems - 58-74 Proposal, project, practice, pause: Developing a framework for evaluating smart domestic product engagement
by Tony Woodall & Julie Rosborough & John Harvey - 75-79 Reflections on the Journey to be Customer-Oriented and Solutions-Led
by Bernard J. Jaworski - 80-83 The journey towards customer centricity and service growth in B2B: a commentary and research directions
by Wolfgang Ulaga
December 2017, Volume 7, Issue 3
- 85-89 A marketing perspective on business models
by Hubert Gatignon & Xavier Lecocq & Koen Pauwels & Alina Sorescu - 90-100 Business model innovation: a marketing ecosystem view
by Thomas S. Robertson - 101-122 Marketing to the poor: an institutional model of exchange in emerging markets
by Jaideep Prabhu & Paul Tracey & Magda Hassan - 123-137 The dynamic approach to business models
by Anna-Greta Nyström & Miia Mustonen - 138-153 A new conceptual lens for marketing: a configurational perspective based on the business model concept
by Alexander Leischnig & Björn S. Ivens & Nadine Kammerlander - 154-169 Combining big data and lean startup methods for business model evolution
by Steven H. Seggie & Emre Soyer & Koen H. Pauwels - 170-182 Exploring and extending a collective open business model
by Annette Popp Tower & Charles H. Noble - 183-194 Beyond the expected benefits: unpacking value co-creation in crowdsourcing business models
by Ivan Fedorenko & Pierre Berthon
June 2017, Volume 7, Issue 1
- 1-3 Disciplinary memory and theory development
by Manjit S. Yadav - 4-12 Conducting field-based, discovery-oriented research: lessons from our market orientation research experience
by Bernard J. Jaworski & Ajay K. Kohli - 13-19 Market orientation: reflections on field-based, discovery-oriented research
by Gregory S. Carpenter - 20-25 Disruptive marketing strategy
by G. Tomas M. Hult & David J. Ketchen - 26-35 Research on market orientation: Some lessons shared and issues discussed in a doctoral seminar
by Rajan Varadarajan - 36-51 Disadoption
by Donald R. Lehmann & Jeffrey R. Parker - 52-66 Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory: Securing the foundations of strategic marketing theory and research
by Shelby D. Hunt - 67-84 The self-concept life cycle and brand perceptions: An interdisciplinary perspective
by Hector Gonzalez-Jimenez
December 2016, Volume 6, Issue 3
- 99-115 Marketing’s forthcoming Age of imagination
by Gerald Zaltman - 116-124 What makes a good theory practical?
by Bobby J. Calder & Alice M. Tybout - 125-131 Reflections on marketing and imagination
by William L. Wilkie - 132-141 From fragmentation to imagination: moving to Marketing’s next Era
by Robin A. Coulter - 142-156 Consumer cooperatives: uncovering the value potential of customer ownership
by Antti Talonen & Iiro Jussila & Hannu Saarijärvi & Timo Rintamäki - 157-175 Leveraged marketing communications: a framework for explaining the effects of secondary brand associations
by Lars Bergkvist & Charles R. Taylor - 176-193 Developing a conceptual model of small independent retailers in developing economies: the roles of embeddedness and subsistence markets
by Dev Narayan Sarkar & Kaushik Kundu & Himadri Roy Chaudhuri
June 2016, Volume 6, Issue 1
- 1-16 Reflections on customer-based brand equity: perspectives, progress, and priorities
by Kevin Lane Keller - 17-22 Customer-based strategic brand management: past progress and future challenges
by Deborah Roedder John - 23-32 Customer-based brand equity in a technologically fast-paced, connected, and constrained environment
by Zeynep Gürhan-Canli & Ceren Hayran & Gülen Sarial-Abi - 33-38 Branding in the digital era: new directions for research on customer-based brand equity
by Vanitha Swaminathan - 39-58 A unified conceptualization of the attraction effect
by K. Sivakumar - 59-78 In search of clarity on servant leadership: domain specification and reconceptualization
by Rebecca VanMeter & Lawrence B. Chonko & Douglas B. Grisaffe & Emily A. Goad - 79-97 Firms’ adoption of self-service technology: how managerial beliefs shape co-production decisions
by Rita Di Mascio
December 2015, Volume 5, Issue 3
- 61-77 The theoretical foundations of strategic marketing and marketing strategy: foundational premises, R-A theory, three fundamental strategies, and societal welfare
by Shelby D. Hunt - 78-90 Strategic marketing, marketing strategy and market strategy
by Rajan Varadarajan - 91-97 Commentary on Shelby Hunt’s “The theoretical foundations of strategic marketing and marketing strategy: foundational premises, R-A theory, three fundamental strategies, and societal welfare”
by Neil A. Morgan - 98-102 Developing new marketing strategy theory: addressing the limitations of a singular focus on firm financial performance
by Sundar Bharadwaj - 103-122 Retail capability systems
by Efua Obeng & John E. Prescott & John Hulland & Robert Gilbert & James Maxham - 123-141 Knowledge management capabilities of lead firms in innovation ecosystems
by Chander Velu - 142-158 Cultural dynamics and marketing strategies for emerging markets: characterization of group subcultures and consumption preferences
by Gregory J. Kivenzor
June 2015, Volume 5, Issue 1
- 1-19 On the practical relevance of the attraction effect: A cautionary note and guidelines for context effect experiments
by Marcel Lichters & Marko Sarstedt & Bodo Vogt - 20-27 Explicating the inductive realist model of theory generation
by Shelby D. Hunt - 28-44 An integrated framework for design perception and brand equity
by Abhishek Mishra & Satyabhushan Dash & Naresh K. Malhotra - 45-59 A framework for the formation of governance portfolios in international interfirm marketing collaborations
by Steven H. Dahlquist & David A. Griffith
December 2014, Volume 4, Issue 3
- 45-62 Which controls are better for service outsourcing? Integrating service-dominant logic and service characteristics
by Subroto Roy & K. Sivakumar - 63-77 Knowledge needs of firms: the know-x framework for marketing strategy
by Sreedhar Madhavaram & Andrew C. Gross & Radha Appan - 78-95 An integrated model of cause-related marketing strategy development
by Gordon Liu & Wai Wai Ko
June 2014, Volume 4, Issue 1
- 1-4 Enhancing theory development in marketing
by Manjit S. Yadav - 5-20 Trust as a facilitator of co-creation in customer-salesperson interaction – an imperative for the realization of episodic and relational value?
by Jasmin Baumann & Kenneth Le Meunier-FitzHugh - 21-31 Customers’ coping with interpersonal conflicts in intra and inter-cultural service encounters
by Haithem Zourrig & Jean-Charles Chebat & Roy Toffoli & Alexandra Medina-Borja - 32-43 Material and efficient cause interpretations of the formative model: resolving misunderstandings and clarifying conceptual language
by Nick Lee & John W. Cadogan & Laura Chamberlain
December 2013, Volume 3, Issue 4
- 181-192 Consciousness for sustainable consumption: scale development and new insights in the economic dimension of consumers’ sustainability
by Ingo Balderjahn & Anja Buerke & Manfred Kirchgeorg & Mathias Peyer & Barbara Seegebarth & Klaus-Peter Wiedmann - 193-204 Nomen est omen: formalizing customer labeling theory
by Kirk Plangger & Jan H. Kietzmann & Leyland F. Pitt & Pierre Berthon & David Hannah - 205-216 Exploring motivations and the capacity for business crowdsourcing
by Jule B. Gassenheimer & Judy A. Siguaw & Gary L. Hunter - 217-231 Remediating food deserts, food swamps, and food brownfields: helping the poor access nutritious, safe, and affordable food
by Arturo E. Osorio & Maria G. Corradini & Jerome D. Williams - 232-248 Reinterpreting cultural priming effects in cross-cultural consumer research
by Dwight R. Merunka
September 2013, Volume 3, Issue 3
- 103-129 An appraisal of behavioral price research (part 1): price as a physical stimulus
by Lillian L. Cheng & Kent B. Monroe - 130-134 The utility of an information processing approach for behavioral price research
by Rashmi Adaval - 135-140 Commentary on: “an appraisal of behavioral price research (Part I)”
by Keith S. Coulter - 141-145 Commentary on behavioral price research: the role of subjective experiences in price cognition
by Manoj Thomas - 146-150 How and why is price perceived: a commentary on Cheng and Monroe
by Akshay R. Rao - 151-154 A Closer look at reference price: A commentary
by Angela Y. Lee