The impact of boards of directors on chief marketing officer performance: Framing and research agenda
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DOI: 10.1007/s13162-022-00230-6
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- Bernard Jaworski, 2022. "Update the Theory + Practice section," AMS Review, Springer;Academy of Marketing Science, vol. 12(1), pages 102-104, June.
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Keywords
Board of directors; Chief marketing officer; CMO; Chief financial officer; Chief information officer; Chief technology officer; Chief operating officer; Chief strategy officer; Top management team; Upper echelons; Upper echelons theory; Strategic leadership;All these keywords.
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