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Content
2025, Volume 87, Issue C
- S0969698925001055 Unpacking preferences for surprise subscription boxes - A Kano-based study of present, former, and non-users
by Van Droogenbroeck, Ellen & Willems, Kim
- S0969698925001249 Do all the service attributes matter? Application of customer review-based attribute extraction considering brand status
by Kim, Da Yeon & Seo, Hae Jin & Song, Tae Ho
- S0969698925001250 The effect of NFT visual quality on consumer evaluations of luxury goods in the metaverse
by Kim, Jungkeun & Cho, Areum & Baek, Tae Hyun & Park, Jooyoung & Bae, Joonheui
- S0969698925001274 Healthcare influencer-follower relationships: The roles of truthful endorsement and endorsement overload
by Roy, Monica Priyadarshini & Padmavathy, Chandrasekaran
- S0969698925001286 A path from multichannel customer data to real-time personalization: Predicting customers’ psychological traits through machine learning
by Blömker, Jan & Albrecht, Carmen-Maria
- S0969698925001304 Strategic roadmapping for the future of retail healthcare
by Yadav, Sunil Kumar & Singh, Surabhi & Vijay, Tata Sai & Singh, Shiwangi
- S0969698925001316 When the elephant aligns with the ant: Brand prominence strategies in asymmetric Co-branding
by Tang, Bingxin & Lyu, Bei & Wan, Ziyuan
- S0969698925001328 Stand strong or Step Back: Exploring resilience and customer incivility in the retail context
by Gupta, Pragya & Alghafes, Rsha & Sharma, Vikram Kumar & Khorana, Sangeeta
- S0969698925001341 The impact of service agent type on satisfaction in green purchasing: A comparative study of AI and human agents
by Choi, Sunhwa & Yi, Youjae
- S0969698925001353 Is this review Helpful? How product gender, verification, and valence shape perceived helpfulness
by Ulu, Sevincgul & Uslay, Can & Yeniyurt, Sengun (Shen)
- S0969698925001365 The art and impact of narrative: How streamer narrative styles shape consumers’ purchase intention
by Zhang, Kai & Luo, Biao & Yan, Juanjuan & Weng, Xiuzhen
- S0969698925001377 A general framework for retailer competition under elastic demand and quantity-dependent transport costs
by Esteves, Rosa-Branca & Carballo-Cruz, Francisco
- S0969698925001456 Decoding virtual influencer endorsement using machine learning: The role of virtual influencer, posting, and disclosure characteristics
by Xia, Hui & Zhang, Longyun & Chen, Junjie & Wang, Xinchun
- S0969698925001481 Snack dilemma: How vending machines influence choice of virtue and vice foods
by Perfetti, Agnese & Pietrini, Rocco & Scarpi, Daniele & Gistri, Giacomo
- S0969698925001493 Understanding the impact of digital cue on consumer e-WOM for plant-based food: A situational experiment to explore the roles of sensory experience and social influence
by Ma, Ruqiu & Zhang, Bei
- S0969698925001511 When found, it is expensive! The influence of perceived justice and anger in out-of-stock followed by over-price scenarios
by Carvalho, Marcelo & Lopes, Evandro Luiz & Martinez, Luis F. & Herrero, Eliane
- S0969698925001523 Shaping consumer purchase and experience with paradoxical marketing
by Niu, Yixuan & Feng, Yadi & Li, Bin & Ma, Baolong
- S0969698925001535 The impact of strategic influencer interaction styles on consumer decision-making: An elaboration likelihood model perspective
by Li, Zhiwen & Owusu, Prince & Wang, Baojiao & Lu, Fang
- S0969698925001547 When looks matter: Aesthetic appeal's role in consumers' identity and impulse purchases
by Koksal, Daria & Koskie, Melanie Moore & Locander, William B.
- S0969698925001559 Unpacking masstige brand perception: A multimethod study on value dimensions and brand extension
by Park, JungKun & Ahn, Suhyoung
- S0969698925001560 Temporal perspective shapes customers’ food preference: hedonic versus eudaimonic motives for activities
by Liu, Juan & Li, Fangxuan Sam
- S0969698925001572 From taste to price: Comparative analysis of customer satisfaction factors in three food products
by Zandi, Peyman & Soleiman Ekhtiari, Narges & Sorooshian, Shahryar
- S0969698925001584 How is NFT fashion distinct from digital fashion? insights from mixed-methods research combining social listening and Consumer surveys
by Ki, Chung-Wha (Chloe) & Lee, HyunHwan (Aiden) & Lam, Magnum & Aw, Eugene Cheng-Xi & Wong, Christina W.Y.
- S0969698925001596 When time runs out, what do they let go? Time pressure, ad type, and psychological resilience in ad avoidance
by Wu, Ziyue & Gong, Yanping & Huang, Rong & Chen, Zhuo
- S0969698925001602 Generative AI advertisements and Human–AI collaboration: The role of humans as gatekeepers of humanity
by Madathil, Johnson Clement
- S0969698925001614 Mining online reviews by deep learning-based UIE-ERNIE for AI-empowered live streaming product selection
by Ma, Yanfang & Li, Jialei & Li, Zongmin & Gong, Yu & Zhao, Zhao & Wang, Xiaoyu
- S0969698925001626 Engaged to Gain: How psychological needs drive integrative benefits via online customer engagement
by Roopak, Roopendra & Chakrabarti, Somnath & Sreen, Naman
- S0969698925001638 A double-edged sword: Exploring the effectiveness of expressed subjectivity in virtual influencer endorsements
by Yao, Ruiqi & Qi, Guijie & Sun, Hua & Sheng, Dongfang
- S0969698925001651 When consumers suppress: Exploring the dynamics of thought suppression, information search, and purchase intentions
by Miao, Miao & Nishida, Yuki & Li, Zhen & Hou, Min & Song, Zening
- S0969698925001663 Winners and Losers: Store-Type and regional variations in response to mandatory retail closures
by Chung, Hwan & Kim, Min
- S0969698925001675 The power of emojis: Enhancing the willingness to adopt chatbot recommendations
by Yan, Huili & Tian, Tian & Xiong, Hao
- S0969698925001687 Understanding user acceptance and engagement in the Metaverse: A Dual experimental approach to advertising strategy
by Kim, Hoik & Kim, Han-Min
- S0969698925001699 Awe-inspired experience in the metaverse: A multi-study investigation
by Kautish, Pradeep & Lim, Weng Marc & Joshi, Nisarg
- S0969698925001705 Winning markets via live-streams: Competitive manufacturers' channel strategies
by Yu, Jing & Wang, Lin & Zhang, Wenqing & Zhou, Chi
- S0969698925001717 Rich in modality, poor in value? Understanding the impact of multimodality on review helpfulness
by Qiao, Sun & Meng, Yin & Feng, Wu
- S0969698925001729 Why do users trust Robotaxi? Analyzing user differences and adoption behavior from a socio-technical perspective
by Liu, Yuan Xiong & Li, HanXi & Pan, Younghwan
- S0969698925001730 Manufacturers’ channel strategy with consumer disappointment aversion and blockchain anti-counterfeiting
by Yu, Tianyang & Dong, Jingyang & Wang, Xingtang & Qu, You
- S0969698925001742 Measuring the consumer livestreaming experience: Scale development and validation
by Azad Moghddam, Hamed & Mortimer, Gary
- S0969698925001754 Scarcity, symbolism, and social identity (3S): Unpacking drivers of conspicuous consumption of virtual gear in the metaverse
by Bai, Kaige & Liu, Yuliang
- S0969698925001766 Privacy violation and diverse choice: How privacy violation shapes subsequent consumers’ variety-seeking behaviors?
by He, Xianan & Xia, Qing & Feng, Wenqi
- S0969698925001778 The hidden signals of luxury: Investigating inconspicuous consumption and the mediating role of social connectedness
by Cho, Minjung & Cho, Erin
- S0969698925001791 AI vs. human: A large-scale analysis of AI-generated fake reviews, human-generated fake reviews and authentic reviews
by Zhao, Yuexin & Tang, Siyi & Zhang, Hongyu & Lyu, Long
- S0969698925001808 Drivers of stealth luxury: Fashion capital on inconspicuous luxury consumption
by Jeong, Jin & Lee, Yuri
- S0969698925001821 Artificial creativity in luxury advertising: How trust and perceived humanness drive consumer response to AI-generated content
by Jung, Timothy & Koghut, Maksym & Lee, Eunseo & Kwon, Ohbyung
- S0969698925001833 Research on fear of artificial intelligence among the elderly: The key of education and the prison of female
by Li, Wei & Chang, Yaping & He, Yinghao & Li, Hong
- S0969698925001845 The power of nonverbal cues: Evidence from video mining in live streaming e-commerce
by Chen, Yuangao & Hu, Shuyi & Wang, Lu & Yang, Shuiqing & Zhou, Shasha & Hu, Pengxiang
- S0969698925001857 Optimal privacy service strategies for omnichannel retailers: A combination of nonlinear optimization and evolutionary game approaches
by Cheng, Jin-shi & Song, Zhi-yuan & Liu, Yong
- S0969698925001869 Understanding consumer responses to robot roles in human-robot service collaboration
by Li, Yi & Chang, Yaping & Yang, Tangwutu & Li, You
- S0969698925001870 Surprise discounts promote more effectively than unexpected discounts: The moderating effect of consumption goal
by Xu, Tengyue (Tsuki) & Wang, Enzhu & Yang, Zhilin & Zhou, Xinyue & Zheng, Guomeng
- S0969698925001882 Exploring AI assistant in luxury brands: How social presence and emotional appeal drive technology adoption
by Kim, Hyun-Jin & Ahn, Suhyoung & Ye, Sangbeak
- S0969698925001894 Human vs. virtual influencers in Crisis: How attribution and crisis response shape brand trust
by Laghari, Amjad Hussain & Ping, Han & Memon, Shabana & Makhdoom, Zohaib Hussain
- S0969698925001900 Adding warmth to packaging! The impact of anthropomorphism in packaging on anticipated consumption enjoyment
by Chen, Libin & Zhang, Miaoran & Ma, Ke
- S0969698925001912 Too smart to matter? The psychological meaning of cognitive labor in consumer resistance to AI
by S, Sreejesh & Shamim, Irfan & Krishnan, Omkumar
- S0969698925001924 How to build CSR image with mixed-reward loyalty programs
by Mimouni-Chaabane, Aida & Parguel, Béatrice
- S0969698925001948 Smart shopping meets sharing: Three-way interactions in omnichannel retailing
by Pai, Peiyu & Tseng, Chung-Hui & Zhong, Jun-Yu & Huang, Wei-Jen
- S0969698925001961 Augmented reality in E-Commerce: A dual value and barrier-based perspective on Gen Z's satisfaction and AR-Integrated shopping behavior
by Mahajan, Advitya Indu & Taggar, Rashi & Gupta, Suruchi
- S0969698925001973 Live streaming channel strategies in the presence of the dual effect of influencers
by Chen, Junlin & Li, Xiaohan & Zhang, Ying & Zhi, Bangdong
- S0969698925001985 Views or likes? Utilizing social paratexts to make recommendations more effective in mobile social E-commerce: Construal level perspective
by Li, Xu & Jiang, Qiqi & Wang, Kanliang
- S0969698925001997 Pre-owned, still precious: How emotional attachment shapes pre-owned luxury consumption
by Park, JungKun & Ahn, Suhyoung & Lee, Sangwoo
- S0969698925002000 Editorial Introduction: Innovations for smart and sustainable retailing
by Yoo, Weon Sang & Park, JungKun
- S0969698925002012 When help backfires: Exploring the unexpected consequences of helpful reviews on word-of-mouth
by Kim, Jonghwan & Yoo, Shijin
- S0969698925002024 Unraveling the consumer geography from the review big data: A supply-demand duality perspective using store density and expenditure intensity
by Gao, Feng & Bai, Zhaocheng & Wu, Jiemin & Chen, Zirui & Chen, Wangyang & Li, Guanyao & Liao, Shunyi
- S0969698925002036 Critical success factors for metaverse implementation in the service industry: A hybrid ISM-DEMATEL approach
by Chi, Ming & Ren, Shenghua & Xu, Yongshun & Chen, Yanli & Wu, Yuetong
- S0969698925002048 Understanding how augmented reality's immersive experience and privacy concerns impact consumer responses: a cognitive perspective
by Lavoye, Virginie & Kumar, Harish
- S0969698925002061 Corrigendum to “Service ads in the era of generative AI: Disclosures, trust, and intangibility†[J. Retail. Consumer Serv. 84 (2025) 1–9 104231]
by Grigsby, Jamie L. & Michelsen, Meg & Zamudio, César
- S0969698925002073 Impact of dual routes of information cues on consumers' willingness to pay a premium in cross-border e-commerce: The role of product involvement and nutrition safety awareness
by Zhang, Bei & Zhu, Jichan & Ma, Ruqiu & Huang, Yuanzhen
- S0969698925002085 Digital marketing and brand competitiveness: The mediating role of marketing capability and operational capability
by Jia, Xingping
- S0969698925002097 Do social media self-care influencers promote unsustainable consumption? A mixed methods study
by Soni, Aishwarya & Bhukya, Ramulu
- S0969698925002103 How do consumers react to AI-generated green marketing content? A hybrid analysis using PLS-SEM and text mining
by Zhou, Cheng & Jiang, Bing
- S0969698925002115 Consumer welfare in the platform Economy: The role of desirable product quality
by Yang, Xiaohua & Yuan, Chaoqing
- S0969698925002127 How to ensure streamers tell the Truth? Compensation design for E-commerce streamers
by Xiao, Lu & Yang, Xinyue & Wang, Jun
- S0969698925002139 Do you feel empowered by AI service robot? An exploration of consumer's social power perception in human-AI interaction
by Wang, Yong & Sun, Xiaoxin & Zhang, Xiaochen & Shi, Haijiao
- S0969698925002140 Sales mode selection and blockchain adoption decisions of alternative product supply chain under consumer skepticism
by Yan, Yingluo & Yao, Fengmin & Wang, Yufei
- S0969698925002152 Unpacking the link between parasocial relationships and gifting in live streaming: A mediation and moderation perspective
by Liu, Lin & Dong, Qi & Wang, Xiaoya & Su, Chunke & Zhu, Mengxiao
- S0969698925002164 Can imagining the future repair trust? The impact of chatbots' trust repair on the continuous interaction intention in service failure
by Wang, Xueying & Zhang, Yuexian
- S0969698925002176 Enhancing acceptance of reusable express packaging: A mixed-method study to reveal the net effects and configurational effects of consumers’ perceptions
by Yang, Jiahui & Cai, Li & Gong, Xinyan & Li, Xiaona & Yang, Menghua & Long, Ruyin
- S0969698925002188 Customer inspiration in the metaverse: Antecedents, mechanisms, and outcomes
by Bazi, Saleh & Hajawi, Doa'a
- S0969698925002206 Consumer behavior and market substitution in the automobile retail sectors of Russia and China amidst global economic sanctions and uncertainty
by Ishumbaev, Konstantin & Zhu, Zhen & Ileye, Yasin & Armah, Abdul Karim
- S0969698925002218 Augmented reality and spatial fit uncertainty in online retailing
by Pfaff, Alexander & Spann, Martin
- S0969698925002231 Self-recovery or human Intervention? understanding the role of task type and failure frequency in chatbot failure recovery
by Lu, Zhenzhen & Min, Qingfei
- S0969698925002255 Explaining and predicting new retail market and consumer behavior habits using partial least squares structural equation modeling (PLS-SEM)
by Cheah, Jun-Hwa & Hair, Joseph F.
- S0969698925002267 Left out, stay out? The impact of social exclusion on consumer engagement in brand activism
by Xie, Scheng & Wei, Haiying
- S0969698925002279 Anthropomorphic design in AI Recommendation: Heterogeneous effects of big five personality traits
by Niu, Wanshu & Huang, Liqiang & Tan, Yahe
- S0969698925002280 Reimagining retail: Technology at the frontline, across the value Chain, and toward sustainability
by Schultz, Carsten D.
- S0969698925002309 Service robot risk awareness and customer-directed helping from the perspective of the transactional model of stress
by Hur, Won-Moo & Shin, Yuhyung
- S0969698925002310 Human-AI collaborative recovery: How recovery sequence and strategy order drive consumer forgiveness
by Yang, Guangmei & Shao, Bingjia
- S0969698925002334 Slow consumption in accelerating society: The impact of perceived busyness on consumers' preference for experiential consumption
by Zhang, Hui & Zhu, Lidong & Zhang, Ayuan & Liu, Dewen
- S0969698925002346 Proto-practices of online circular shopping: an affordance-based perspective
by Sörum, Niklas
- S0969698925002358 Retailing and consumer services in emerging countries: Sustainability challenges in a turbulent world
by Fadairo, Muriel & Diallo, Mbaye Fall & Djelassi, Souad
- S0969698925002371 Does atypical packaging design enhance the appeal of healthy food? Evidence from multiple experiments
by Xu, Chonghuan & Niu, Shengjiao & Wang, Yajuan & Sima, Herbert
- S0969698925002425 The more congruent, the better? The role of recommendation content congruence on consumers' click-through intention in in-feed advertising
by Fan, Wenfang & Shao, Bingjia & Zhang, Yong
- S0969698925002863 Editorial Introduction: Impact of the metaverse on online retailing
by Chakraborty, Debarun & Rana, Nripendra P.
- S096969892500133X The effect of risk on purchase confidence and subsequent purchase intention: The moderating role of product container haptic sensations
by Kergoat, Marine & Lecuyer, Charlotte & Meyer, Thierry
- S096969892500150X Too pretty to resist? Exploring the impact of virtual influencers’ beauty level on consumer reactions
by Xia, Hui & Yang, Yuqing & Wang, Xinchun
- S096969892500164X The impact of AR app characteristics on telepresence, customer experience, and continued app usage intention: The moderating effect of consumer innovativeness
by Song, Jiaman & Wang, Qin & Yi, Ho-Taek
- S096969892500178X Determinants of consumers’ intentions to use smart home devices from the perspective of perceived value: A mixed SEM, NCA, and fsQCA study
by Zhang, Kai & Cheng, Xiaoting
- S096969892500181X Factors impeding buy now, pay later (BNPL) adoption in India: A mixed-method approach
by Mukherjee, Shreya
- S096969892500195X Redefining consumer experience through artificial intelligence in the luxury retail sector
by Cenizo, Coral
- S096969892500205X When virtual influencers cause service failures: The impact of human likeness and beauty types on social psychological distance and consumer intentions
by Kim, Songmee & Youn, Chorong & Cho, Erin & Kim, Sunwoo
- S096969892500219X The impact of relationship strategy on customer engagement in paid membership programs
by Ren, Xiangming & Fu, Xiaorong & Luan, Rui & Bai, Lifei
- S096969892500222X “Holiday effect†in online product Returns: Evidence from negative expectation disconfirmation and post-purchase dissonance
by Wang, Yun & Yu, Bo & Chen, Jing & Johan, Tausifur Rahman
2025, Volume 86, Issue C
- S0969698925000761 Time well spent! The role of information presentation and viewing time in sustainable textile online purchase behavior: Insights from an online store experiment
by Rösch, Stella Franca & Kopplin, Cristopher Siegfried
- S0969698925000906 A co-creation involving peripheral cues: When and how engagement size generates persuasiveness
by Li, Peng & Sun, Yang
- S0969698925000955 Virtual influencers in brand image recovery: A comparative study of younger and older brands after celebrity endorsement crises
by Yao, Yuexin & Liu, Qihua & Guo, Mengqian
- S0969698925000979 Brand-transformed or celebrity-transformed? The effect of different role-transformed virtual influencers on purchase intention
by Wang, Xueying & Zhang, Yuexian
- S0969698925000992 Interplay of Imagery: Unveiling the impact of Co-branding anthropomorphized couple imagery on consumer engagement
by Meng, Jinlin & Zhang, Jing
- S0969698925001006 Exploring the adverse effects of the metaverse on users’ psychological well-being and Self-Esteem: A mixed-methods study
by Jia, Yue & Mvondo, Gustave Florentin Nkoulou
- S0969698925001018 Flash sale or continuing Sale? Examining the timing flow of E-tailers’ promotion effects
by Zhuang, Yiming & Xu, Xun
- S0969698925001031 First come, first served: The importance of purchase priority in new product purchase competition
by Zhang, Min & Park, Jihye
- S0969698925001043 Sincerity or incompetence? The double-edged sword effect of sadness expression in chatbots service failure
by Zhang, Weida & Yang, Bo & Yang, Meifang & Xie, Le & Zheng, Yu
- S0969698925001122 The interplay of nostalgic ad content types, narrative person, social belonging, and brand identification in shaping masstige brand passion
by Gilal, Naeem Gul & Zhang, Jian & Gilal, Faheem Gul & Gilal, Waseem Gul & Gilal, Rukhsana Gul
- S0969698925001171 The role of sales magnet products in the sustainability of local grocery stores: An example of a grocery store focusing on local delicatessen products in Turkiye
by Yuksektepe, Meltem & Hasiloglu, Selcuk Burak
- S0969698925001183 Strategic configuration of platform functionalities in service-selling Platforms: The role of price position and reputation
by Dong, Lingfeng & Wang, Jiaying & Tok, Sin You & Tu, Yu & Li, Ou
- S0969698925001195 Enhancing consumer trust in displayed information through digital price tags in retail marketing
by Yim, Mark Yi-Cheon & Yoon, Sukki
- S0969698925001201 The drivers and boundaries of consumer switching from full-length to derivative condensed content
by Nguyen, Tin Trung & Veer, Ekant & Ballantine, Paul W.
- S0969698925001213 Decoding internal customer satisfaction in services firms through the lens of ability, motivation and opportunity framework using text mining approaches
by Rathor, Abhinav Shankar & Kumar, Manish & Bellary, Sreevatsa
- S0969698925001225 Can higher delivery costs promote greener practices? Consumer behaviour insights from Barcelona
by Savall-Mañó, Maria & Hook, Hannah & Abouelela, Mohamed
- S0969698925001237 Shaping hedonic-utilitarian attitudes and consumer Intentions: The determinant role of the indulgence vs. restraint culture dimension
by Heydari, Ali & Laroche, Michel & Paulin, Michele & Richard, Marie-Odile
- S0969698925001262 Strategic choices in live-streaming e-commerce: Balancing live-streaming selling mode and return-freight insurance strategy
by Chen, Zhongwei & Ji, Chenlu & Zhang, Lin & Zhang, Jianghua
- S0969698925001298 Promoting textile product repair services in the European setting: do emotions shape consumers’ evaluations?
by Bettiga, Debora & Mandolfo, Marco & Noci, Giuliano
- S096969892500102X The effectiveness of immersive media in promoting consumer Products: Augmented vs. virtual reality
by Wu, Jin-Feng & Zhang, Zhen & Wu, Yinglu & Tang, Xin-Jie
2025, Volume 85, Issue C
- S0969698925000189 I am not like them: A terror management theory perspective on the consumer separation tendency of pet profile images
by Liu, Yongdan & Liu, Matthew Tingchi & Ma, Yutong
- S0969698925000220 Improving consumer satisfaction through shopping app features: A Kano-based approach
by Sinemus, Kathrin & Zielke, Stephan & Dobbelstein, Thomas
- S0969698925000426 Optimizing cooperation mechanisms for augmented reality (AR) services: Balancing product returns, pricing, and customer satisfaction
by Li, Zhitang & He, Peng & Xu, Henry
- S0969698925000438 How to present food images on packaging? The influence of aesthetics design on consumers' perceived healthiness
by Hu, Linfeng & Wang, Sainan & Zheng, Jiehui & Xu, Qianwen
- S0969698925000451 Unpacking conflicting evaluations and ambivalence in online hotel booking: The moderating role of perceived enjoyment in user retention
by Yu, Yixiu & Davis, Fred & Walden, Eric & Turel, Ofir
- S0969698925000463 E-commerce enterprise flexibility leading to better customer perception
by Urban, Wieslaw & Buraczyńska, Barbara
- S0969698925000475 Less stress, fewer delays: The role of sophisticated AI in mitigating decision fatigue and purchase postponement in luxury retail
by Li, Jiarui & Kang, Jiyun
- S0969698925000487 Optimizing gift card and pricing strategies in the presence of double mental discounting
by Cui, Jie & Pan, Jingming
- S0969698925000578 Measuring technology acceptance over time using transfer models based on online customer reviews
by Baier, Daniel & Karasenko, Andreas & Rese, Alexandra
- S0969698925000591 The way out – Customer benefits and self-service satisfaction in cashierless shopping systems
by Schultz, Carsten D. & Paetz, Friederike
- S0969698925000608 Tailoring explanations in conversational recommendations: The impact of decision contexts and user interfaces
by Chen, Qian Qian & Lin, Li Min & Yi, Youjae
- S0969698925000621 Less colorful = purer? The effect of packaging colorfulness on product purity perception
by Huang, Zhiyuan & Dai, Xiaohe
- S0969698925000633 Signaling cost to distributive fairness sensitive customers with price guarantee window
by Li, Zhiguo & Cao, Qianqian & Xu, Xiaoyuan & Zhang, Hongwu
- S0969698925000645 Decoding influencer marketing effectiveness on instagram: Insights from image, text, and influencer features
by Hsiao, Yu-Hsiang & Lin, Yi-Yi
- S0969698925000657 Are assertive messages more effective in live marketing? Matching effects of anchor type and message assertiveness on purchase intention
by Gong, Yanping & Huang, Rong & Chen, Zhuo & Liu, Yongdan & Tan, Yuxuan
- S0969698925000669 How does blockchain mitigate false advertising in live streaming E-commerce? A tripartite stochastic evolutionary game approach
by Wang, Ruipeng & Tai, Yuhong
- S0969698925000670 Improving customer retention in taxi industry using travel data analytics: A churn prediction study
by Loureiro, A.L.D. & Miguéis, V.L. & Costa, à lvaro & Ferreira, Michel
- S0969698925000682 Dynamic prediction of product competitive position: A multisource data-driven competitive analysis framework from a multi-competitor perspective
by Li, Yanlai & Yu, Huiru & Shen, Zifan
- S0969698925000694 Impact of AI-generated virtual streamer interaction on consumer purchase intention: A focus on social presence and perceived value
by Liu, Hao & Zhang, Peilin & Cheng, Hongqing & Hasan, Najmul & Chiong, Raymond
- S0969698925000700 Influencing mechanisms of live streamer's language strategies on product sales
by Ma, Xiangyang & Ren, Jiawen & Khor, Xianghui & Wang, Ruina & Li, Tieshan & Lang, Xiaoping
- S0969698925000712 Effect of infrastructure and technological factors on slum online commerce and product delivery: A structural functionalism perspective
by Armah, Abdul Karim & Li, Jinfa & Wei, Mengdi
- S0969698925000724 Fun or warm: How conversational style boosts customer engagement
by Roy Bhattacharjee, Debashree & Kuanr, Abhisek & Pradhan, Debasis & Moharana, Tapas Ranjan
- S0969698925000736 Digital daydreams: Exploring consumer motivations for engaging with the metaverse
by Soni, Sigma & Arora, Parvinder & Kasilingam, Dharun & Jain, Varsha
- S0969698925000748 Effects of crisis-induced inflation on purchasing and consumer behavior in Germany
by Mennekes, Theresia & Schramm-Klein, Hanna
- S0969698925000773 When algorithms meet emotions: Understanding consumer satisfaction in AI companion applications
by Silayach, Nikee & Ray, Rajeev Kumar & Singh, Navneet Kumar & Dash, Devi Prasad & Singh, Amit
- S0969698925000785 Helpful or harmful? A curvilinear perspective on AI agent anthropomorphism in service failure tolerance
by Liu, Ruoran & Hao, Jin-Xing & Yu, Yan & Shan, Wei
- S0969698925000797 Exploring the influence of perceived economic mobility on leisure consumption: The moderating effect of social capitals
by Kim, Yanghee & Tian, Wei & Roh, Taewoo & Lee, Seojin Stacey & Lee, Minwoo
- S0969698925000803 Empathetic creativity as a ‘shield’: A dual-path study of the impact of artificial intelligence usage on employee work outcomes
by Jiao, Yuchen & Huang, Yuling & Wen, Tong & OuYang, Mengyan
- S0969698925000815 From awareness to preference: The dual role of brand and eco-friendliness in shaping green choices
by Najafabadiha, Amirhossein & Wang, Ying & Javanmardi, Ehsan
- S0969698925000827 The higher the better? A study on the dark side of high engagement atmosphere in live streaming sales on consumer post-purchase satisfaction
by Fan, Xiaojun & Tao, Wenxia & Yu, Haowei & Wang, Zheng
- S0969698925000839 How emotions in online reviews affect movie sales: Evidence from Hollywood
by Ullah, Rahat & Alam, Muhammad Aftab & Zeb, Atya
- S0969698925000840 Review lifecycle analytics and importance–obsolescence analysis: A data-driven design approach to product circularity
by Won, Jisoo & Son, Jiyeong & Kwak, Minjung
- S0969698925000852 Sustainability-driven fashion: Unpacking generation Z’s second-hand clothing purchase intentions
by Prisco, Anna & Ricciardi, Irene & Percuoco, Martina & Basile, Vincenzo
- S0969698925000864 Consumer behavior toward cultured meat in the foodservice industry: Insights from IPA and fsQCA analysis on shifting trends
by Quan, Lanji & Han, Heesup
- S0969698925000876 Walking on the tightrope: Unveiling the addictive power of hedonic motivations and marketing stimuli
by Heredero, Laura Carmen & Camarero, Carmen & RodrÃguez-Escudero, Ana Isabel
- S0969698925000888 Integrating digital influencer persuasion model and theory of planned behavior: The mediating role of consumer involvement in endorsed brands
by Fayyaz, Muhammad Shahzeb & Abbasi, Amir Zaib & Kumar, Sanjeev & Qureshi, Ammar & Hussain, Khalil & Muhammad, Lakhi
- S0969698925000918 The effects of regulatory focus, processing disfluency, and shopping goals on consumer perceptions of range-of-savings claims in retailers’ mobile ads
by Park, Kikyoung & Ryu, Gangseog
- S0969698925000931 Is streamer live-stream favorable to merchant live-stream? The effect of pre- and post-effort
by Wang, Tong
- S0969698925000943 Striking the right balance: Customising return policy leniency for managing customer online return proclivity and satisfaction
by Duong, Quang Huy & Zhou, Li & Meng, Meng & Dang, Le Thuy An & Nguyen, Tiep Duy
- S0969698925000967 Timing Matters: How pre- and post-holiday promotions affect fresh and frozen product sales in grocery retail
by Darbanian, Farzaneh & Brandtner, Patrick & Falatouri, Taha & Nasseri, Mehran & Mirshahi, Sina
- S0969698925000980 Love deepens hatred! AI immorality and users’ love-becomes-hate phenomenon
by Li, Jiaxuan & Han, Mingxing & Yuan, Qinjian
- S096969892500044X Research on the impact of matched effects between green advertising appeals and product type on consumer purchase intention
by Zhang, Fei & Zhang, Yi & Liao, Shiyu & Zhou, Xingjian & Ma, Xiaogang
- S096969892500058X Retraction notice to “Understanding the effects of live streamers’ appearance and abilities in shaping consumer purchase: A cross-cultural empirical research†[J. Retailing and Consum. Serv. 81 (2024) 104031]
by Wang, Zerong & Wang, Zeen & Rinprasertmeechai, Denisa & Worawan, Saechoen
- S096969892500061X AI service may backfire: Reduced service warmth due to service provider transformation
by Lv, Xingyang & Yang, Yufan & Qin, Dazhi & Liu, Xiaoyan
- S096969892500075X The power of personal losses: How the loss-gain frame influences public green participation intentions
by Chen, Chunfeng & Zhang, Depeng & Zhu, Lu & Wu, Junbao
- S096969892500089X Multicategory choice modeling by recurrent neural nets
by Hruschka, Harald
- S096969892500092X Unlocking the potential of NFTs in branding: An exploration of NFT-based brand experience
by Li, Wenjie & Corral de Zubielqui, Graciela & Rao Hill, Sally
2025, Volume 84, Issue C
- S0969698924003849 Product-independent or product-dependent: The impact of virtual influencers’ primed identity on purchase intention
by Wang, Xueying & Zhang, Yuexian
- S0969698924004259 Adaptation of e-commerce retailing to enhance customer satisfaction within a dynamical system under transfer of risk
by Datta, Alotosh & Dey, Bikash Koli & Bhuniya, Shaktipada & Sangal, Isha & Mandal, Buddhadev & Sarkar, Mitali & Guchhait, Rekha & Sarkar, Biswajit & Ganguly, Baishakhi
- S0969698924004454 Mining the truth: A text mining approach to understanding perceived deceptive counterfeits and online ratings
by Moqbel, Murad & Jain, Aarushi
- S0969698924004636 I bought it and I feel good! An examination of fit factors and self-evaluation related to confident clothing decisions and psychological well-being
by Hossain, Md. Jakir & Chang, Hyo Jung (Julie) & Jones, Robert Paul
- S0969698924004673 Online retailing and the metaverse: Addressing stakeholder impediments in e-commerce
by Kashyap, Abhishek & Shukla, Om Ji & Kumar, Rupesh & Alam, Md Mahmudul & Oberoi, Sarbjit Singh
- S0969698924004685 The busier, the more outcome-oriented? How perceived busyness shapes preference for advertising appeals
by Wang, Xiaoqin & Han, Xinying & Wu, Zhangjian & Du, Jiangang & Zhu, Liya
- S0969698924004697 Retail value creation through augmented reality: The role of task-technology fit, consumer knowledge, and personality
by Rumokoy, Farlane S. & Frank, Björn
- S0969698924004703 Cafe geography tells how locations vary across retail models
by Gao, Feng & Wang, Zexia & Liao, Shunyi & Chen, Wangyang & Li, Guanyao & Jiao, Zhenzhi
- S0969698924004715 Neuro-signaling techniques in advertisement endorsements: Unveiling consumer responses and behavioral trends
by Adalarasu, K. & Ghousiya Begum, K. & Vishnu Priyan, M. & Devendranath, C. & Sriram, G.V.
- S0969698924004727 The mediating effect of user satisfaction and the moderated mediating effect of AI anxiety on the relationship between perceived usefulness and subscription payment intention
by Liu, Yang & Park, Younggeun & Wang, Huizhong
- S0969698924004739 Exploring participation intentions in metaverse-based retail stores: Implications for commute reduction
by Singh, Rajesh Kumar & Goel, Pooja & Garg, Aashish & Struweg, Ilse
- S0969698924004740 Understanding how narrative attributes of sponsored food vlog affect viewers' engagement: Evidence from Egypt
by Elshazly, Ahmed & Yan, Jun & Ghaith, Ahmad
- S0969698924004752 Bridging the intention-behavior-gap through digitalized information (?) - Two laboratory experiments in the textile industry
by Brand, Benedikt M.
- S0969698924004764 Beyond and beneath the Metaverse dazzle: The interplay of VR and blockchain-based social exchanges and affordances in determining NFT trading user experience
by Basu, Bibaswan & Mandal, Subhadeep & Kar, Arpan Kumar
- S0969698924004831 Linking components of social media usage to psychological distress: Integrating the situational theory of problem-solving and social capital theory
by Tian, Wei & De Costa, Feroz & Rahiman, Amir Rizaan Abdul & Roh, Taewoo
- S0969698924004843 Seeking effective fit: The impact of brand-influencer fit types on consumer brand attitude
by Che, Siyu & Jin, Xiaotong & Sheng, Guanghua & Lin, Zhengnan
- S0969698924004855 How social crowding undermines happiness from experiential purchases more than material purchases
by Du, Yingying & Liu, Yun
- S0969698924004867 Platform's premium store brand introduction and sales mode selection strategies with the cost-advantageous manufacturer
by Peng, Xiankun & Xiang, Zehua & Ji, Ting
- S0969698924004879 Interplay between minimalism, moral identity, and ethically minded consumer behavior in retail context: Cross-cultural investigation of Indian and American consumers
by Sreen, Naman & Mehrotra, Ankit & Alghafes, Rsha & Agarwal, Vaishali
- S0969698924004880 Service employees’ workplace incivility and career regret: Mediation of organizational dehumanization and moderation of psychological safety
by Shin, Gyeongpyo & Hur, Won-Moo & Shin, Yuhyung
- S0969698924004892 How do sales promotions, communication agents, and psychological contracts determine purchase hesitation? Evidence from live stream influencers’ fan groups
by Zhang, Liangbo & Wang, Xueying & Majeed, Salman & Zhou, Zhimin
- S0969698924004909 Influential factors of streamer popularity in the live streaming platform
by Guo, Shuhui & Chen, Huan & Dai, Bitao & Wang, Mengning & Liu, Shuo & Zhang, Cheng & Liu, Shan & Lu, Xin
- S0969698924004910 Natural intelligence in autonomous vehicles: Redefining the path to human-centric adoption
by Banda, Lakshmi Ganesh & Chandra, Shalini
- S0969698924004922 Rough is durable, smooth is user-friendly: Effects of surface visual roughness on consumers’ perception and product preference
by Chen, Jiuqi & Wu, Peixuan & Jiang, Yushi & Lv, Linxiang
- S0969698924004958 Beyond likes and comments: How social proof influences consumer impulse buying on short-form video platforms
by Huang, Wensheng & Wang, Xiaochen & Zhang, Qianyao & Han, Junhui & Zhang, Runtong
- S0969698924004971 Algorithm-based augmented reality increases website visit duration and total online purchase amount: Role of mindfulness
by Huang, Tseng-Lung & Liu, Ben S.
- S0969698924004983 The retail strategies of luxury fashion firms in the metaverse: Enhancing brand experiences
by Hu, Lala & Olivieri, Mirko & Giovannetti, Marta & Cedrola, Elena
- S0969698924004995 Exploring moral hazard and adverse selection in the context of greenwashing and organic product consumption
by Srisathan, Wutthiya Aekthanate & Naruetharadhol, Phaninee
- S0969698924005009 “Being†with the brand in the metaverse: Strengthening brand anthropomorphism to foster brand love
by Vernuccio, Maria & Boccalini, Sara & Patrizi, Michela
- S0969698924005010 Balancing identity diversity and product contexts: Understanding consumer trust in AI-enhanced chatbot services
by Lu, Yangyang & Zhang, Jing
- S0969698924005022 Exploitative leadership and service employees’ emotional labor: The roles of psychological distress and spousal support
by Zhao, Jingyou & Jiao, Niantao & Han, Mingyan
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