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Content
2027, Volume 94, Issue C
- S0969698926002481 Does positive attribute framing work better in promoting AI-powered services? Boundary conditions of the valence-consistent shift effect
by Wu, Yueyan & Lin, Chenzhuoran & Xie, Chunyan & Yang, Cai
- S0969698926002493 When AI disclosure makes charities seem less communal: The downside of disclosing AI-generated suggested donation amounts
by Liu, Xiaotian & Song, Xi & Nguyen, Mai
- S0969698926002511 Unveiling the vital nexus of brand personality, loyalty, and love in luxury hospitality service within developing destinations: Moderating role of brand anthropomorphism
by Yun, Jeewoo & Le, Hoang Tran Phuoc Mai & Ahn, Jiseon
- S0969698926002523 When automation hurts and when it helps: A context-contingent model of emotional burden and uplift across unmanned retail formats
by Chen, Yu-Heng & Keng, Kimyung
- S0969698926002535 Why consumers disengage from DTC brands: A stressor–strain perspective on mental fatigue and purchase avoidance
by Sharma, Neha & Sharma, Himanshu & Singh, Pratibha
- S0969698926002547 The appeal of ugly-cute museum cultural and creative products: A benign violation theory and stimulus-organism-response perspective
by Wang, Hejin
- S0969698926002559 Human vs AI-generated advertisements: What converts tourists into destination evangelists
by Hussain, Khalid & Behboudi, Zahra & Tafesse, Wondwesen & Al-Balushi, Maha Khamis & Alam, Mirza Mohammad Didarul
- S0969698926002560 When AI designs look simple: Perceived luxuriousness as a driver of consumers’ willingness to pay
by Xu, Tengyue (Tsuki) & Zhou, Xinyue & Sheng, Xushan
- S0969698926002572 From social disconnection to brand voice: Identity reconstruction and consumer engagement in brand activism
by Shi, Hongyu & Piao, Tianyu & Lei, Song
- S0969698926002584 U-shaped versus linear? The impact of trajectory-based price reduction visualization on consumer purchase intention
by Gong, Xiushuang & Leng, Guangli & Wang, Juan
- S0969698926002596 Manufacturer vs. Retailer live-streaming introduction strategy: Product quality perspective
by Pu, Xujin & Ao, Tiantian & Zhang, Wen & Fu, Yaping
- S0969698926002602 Ownership attribution and consumption objects evaluative bias: The role of female intrasexual competition in consumer evaluation
by Li, Xiaofei & Jin, Jia & Pan, Yu
- S0969698926002614 Multiexperience: Core principles grounded in experience theory, theory of embodied cognition, and schema theory
by Dua, Sahil & Lim, Weng Marc & Jain, Shilpi & Khattri, Varsha
- S0969698926002626 From trash to treasure: How exclusivity influences quality perception across different recycled materials in luxury fashion
by Yu, Anqi & Cauberghe, Veroline & Yu, Shubin
- S0969698926002638 Can algorithms care? Algorithmic empathy and consumer trust in AI-mediated service encounters
by Zou, Wenxiao & wan, Fei
- S0969698926002651 After dark, until the weekend: How temporal misalignment shapes consumer responses to anthropomorphic AI
by Yang, Yixing
- S0969698926002663 How AI service persona drift erodes consumer trust through relationship discontinuity
by Dai, Luote & Tu, Ruonan & Li, Juheng
- S0969698926002675 Beyond transparency: Moderating roles of personalization and need for cognition in explainable AI (XAI) recommendations and perceived fairness
by Huh, Jennifer (Yeeun) & Lee, Garim & Kim, Terry Haekyung
- S0969698926002687 Sponsored visibility and attention allocation in E-commerce marketplaces: Evidence from a multi-country Amazon search panel
by SaÄŸlam, Munise Hayrun
- S0969698926002699 Integrating sustainability and customization in retail: A cost-benefit analysis of dual-channel strategies
by Zhang, Wukang & Zhang, Lishu & Lei, Zhang
- S0969698926002705 How to enhance employees’ emotional, cognitive, and intentional readiness for retail automation in the fashion retail industry: A mixed PLS-SEM, NCA, and fsQCA study
by Sun, Xun (Catherine) & Ha-Brookshire, Jung
- S0969698926002717 From sociotechnical affordances to sustained engagement: Unraveling the sequential mediating roles of online flow state and virtual community experience on China's barrage video platforms
by Pang, Hua & Jin, Chenyang & Ruan, Yang & Wang, Tong & Yan, Xinran & Zhu, Yuting
- S0969698926002729 Social media advertising exposure and social media fatigue: The buffering role of advertising literacy
by Li, Nianlin & Xuan, Changchun
- S0969698926002730 Click, try, luxe: The role of AR virtual try-ons in shaping customer experience for luxury retail
by Bharti, Megha & Antil, Anjuman
- S0969698926002742 When assurance fits the risk: Platform and third-party assurance in circular retail
by Li, Yadong & Arham, Ahmad Firdhaus & Wang, Xingyi & Abd Majid, Mohamad Zuber
- S0969698926002754 AI disclosure and advertising effectiveness: The uncanny valley of mind and the buffering role of brand strength
by Mo, Li & Zhu, Ningxuan & Wu, Yusi & Deng, Fengyi
- S0969698926002766 The effect of environmental concern on green product choice under different cognitive loads
by Li, Wenbo & Wu, Leixing & Cheng, Xiu & Zheng, Xiao & Li, Chengjiang
- S0969698926002778 Loss or gain? Examining the intervention and spillover effects of message framing on restaurant food waste behavior
by Shan, Lijie & Jin, Yuhan & Xu, Yiming & Xu, Lingling & Liu, Xiaolin
- S0969698926002791 When employees mistreat service robots: Customer moral reactions, behavioral contagion, and service provider evaluation
by Gong, Taeshik & Huang, Yu-Shan
- S0969698926002808 Helpful or hollow? fit-to-feel alignment in proactive AI travel communication
by Zhou, Melody Zhirui & Lee, Timothy J.
- S0969698926002821 No one is watching: AI service agents and the rise of unethical consumer behavior
by Espartel, Lélis Balestrin & Rohden, Simoni F. & Araújo, Clécio Falcão
- S0969698926002833 How online communities motivate gaming goal pursuit and recurring community visits
by Shih, Sheng-Pao & Lin, Yi-An & Huang, Tzu-Ling & Liao, Gen-Yih & Dennis, Alan R. & Teng, Ching-I
- S0969698926002845 Consumer psychological pathways to pro-environmental purchase of specialty freshwater fish: Mediating effects of risk perception and moderating effect of dietary cultural conservatism
by Wang, Xueming & Shen, Tao & Zheng, Jianming
- S0969698926002857 Work with or work alone? How AI involvement in healthcare consultations shapes consumer responses to service failure
by Chen, Lifeng & Huang, Bo & Ahmad, Siti Nor Bayaah
- S0969698926002869 The power of virtual identities: How priming actual and ideal selves shapes cool brand preference
by Huang, Xue & Teng, Lefa & Sun, Chuluo & Wang, Hongyan & Foti, Lianne
- S0969698926002870 Whimsical threat? The impact of virtual influencers’ cuteness on compensatory consumption
by Li, Shan & Zhou, Minjie & Huang, Yuning & Zhang, Hongnai
- S0969698926002882 Too much memory, too little trust? How AI customer service memory depth violates relational boundaries in retail service
by Dai, Luote & Li, Juheng & Gu, Shengyu & Lin, Guanqun
- S0969698926002894 Product essence in avatars: How visual attribute mapping influences avatar effectiveness in online product displays
by Yan, Xiao & Lv, Yuyi & Chen, Hanyu (Yuki)
- S0969698926002900 Hidden in plain sight: service quality gaps in retail self-service systems
by Netscher, Maike & Jordan, Stephanie & Laudien, Sven M. & Kracklauer, Alexander H. & Schieder, Christian
- S0969698926002912 Beyond reviews: Operating-environment cues and consumer decision making on digital service platforms
by Huang, Wensheng & Zhang, Runtong & Wang, Xiaochen & Zhao, Butian
- S0969698926002924 Human likeness and behavioral authenticity in virtual influencers: Effects on consumer responses and underlying mechanisms
by Zhao, Tong & zhang, Xihui & Di, Kaisheng
- S0969698926002936 When public meets private: How dual digital channels reshape subscription E-commerce
by Zhong, Yating & Sun, Yuan & Qiu, Liangfei
- S0969698926002961 Out of space? How human density influences satisfaction in premium services
by Fraccaro, Annalisa & Parguel, Béatrice & Stathopoulou, Anastasia
- S0969698926002973 Too smart for comfort? How neural inference depth shapes consumer adoption of brain–computer interfaces
by Zhao, Na & Hashim, Nik Mohd Hazrul Nik & Liu, Zhen & Kakuda, Nakaya & Si, Shuyang
- S0969698926002985 Post-adoption interaction burden and selective avoidance intention in autonomous delivery services: A stressor-strain-outcome perspective
by Yao, Xinyu & Li, Kevin X. & Xiao, Yi & Qi, Guanqiu
- S0969698926002997 Who designs what matters: How design task allocation affects consumer attitude towards Human-AI collaborative design?
by Tao, Cunxin & Cheng, Peiyao
- S0969698926003000 Passing the buck: How numerical information influences consumer food waste
by Li, Manze & Luo, Hanxiang & Xiang, Zhaoyang & Xie, Tianwei
- S0969698926003012 Visible recommendation dominance in digital retail interfaces: Balancing algorithmic guidance and consumer agency
by Owusu, Prince & Wang, Nianxin & Li, Zhiwen & Omari-Sasu, Akoto Yaw
- S0969698926003024 Consumer or platform in control? Responsible AI governance and its unintended consequences in smart retail supply chains
by Fan, Zhiqian & Chen, Qi & Duan, Yongrui
- S0969698926003036 Consumers' servitization experience: Implications for perceived social value and preference for local brands
by Rialp, Josep & Escandón, Diana & Vaziri, Maryam & López, Pilar
- S0969698926003048 The storyteller matters: How mega- and micro-influencers shape narrative and emotional engagement in luxury user-generated content
by Park, Chaeyeon & Cho, Minjung
- S0969698926003061 Delays before shipment: How seller fulfillment time shapes consumer return behavior
by Sui, Jiarui & Li, Chan & Chen, Hanyu (Yuki)
- S0969698926003073 How body-shape diversity in virtual-fitting displays drives customization intention
by Xia, Dongqin & Teng, Lefa & Wang, Xinran & Zhang, Mengmeng & Foti, Lianne
- S0969698926003206 Extending sustainable consumption after EV purchase: Green signals and purchase intention toward green EV insurance
by Zheng, Yimeng & Chen, Zhao & Qian, Xuepeng
- S0969698926003218 Beyond functionality: How information cues shape green purchasing through utilitarian and emotional value
by Zheng, Hao & He, Aizhong & Li, Ayong & Zhou, Bingqian
- S0969698926003231 Empowered generative artificial intelligence in retail service recovery: Recovery justice, customer effort reduction, trust restoration, and purchase behaviour
by Qi, Yanjun & Agag, Gomaa
- S0969698926003243 When a service robot wears the brand's color: The robot-brand color alignment effect in retail encounters
by Chang, Woojung & Lee, Kyoungmin
- S0969698926003255 Modeling online compulsive buying behavior: The effect of social media addiction, impulsive buying behavior, stress, anxiety, and materialism
by Ben Amor, Fourat
- S0969698926003267 Online retail sales events: Examining the consequences of intrusive social media advertising
by Sutherland, Sharon & Wang, Shasha & Mortimer, Gary & Glavas, Charmaine
- S0969698926003279 Motivated by differentiation or assimilation: How consumer motives shape luxury channel use
by Zhang, Ruonan & Song, Camilla Eunyoung & Liu, Minqing & Nervino, Esterina
- S0969698926003280 Urban popular eventscape and destination image: Scale development and testing an emotion-based mechanism
by Wang, Hao & Lee, Timothy J. & Hyuk Lee, Jun & Kin Lou, Chi
- S0969698926003292 What drives environmentally friendly packaging choices? Evidence from an in-store field study of real shopping behavior and psychological determinants
by Drechsel, Pia & Kracklauer, Alexander H. & Menrad, Klaus & Decker, Thomas
- S0969698926003309 Beyond the green purchase: How emotional decay reshapes the dual pathways from eco-product experience to repurchase loyalty and prosocial engagement
by Zhu, Xun & Yang, Xingchen & Li, Yuan
- S0969698926003310 GenAI-powered personalization, green economy transition, and sustainable retail performance: Time-varying panel evidence across emerging and developed markets
by Turan, Haldun
- S0969698926003322 Perceived financial constraints and consumer responses to anthropomorphic service robots
by Huang, Xiaozhi & Qu, Xiaoyi & Cao, Xin & Wei, Meiting
- S0969698926003334 Ethical service governance and loyalty-related intentions in generative AI subscription services: The mediating role of trust
by Wang, Zhenyu & Lu, Zenan & Wang, Jianmin
- S0969698926003346 The double-edged sword of referral rewards: How metacognitive inferences and community structure shape crowding-out patterns in high-involvement markets
by Chia, Kai-Chieh & Hsu, Chih-Chen & Lin, Liang-Tay
- S0969698926003371 How chatbot eating-action language shapes food purchase responses?
by Chen, Jialiang & Li, Geng & Chen, Jing & Wang, Siqin & Ke, Wenxin
- S0969698926003383 Front-of-Pack Nutritional Labels as retail demand cues: Evidence from five voluntary-labeling markets
by Mazzù, Marco Francesco & Casadei, Alessandro & Baccelloni, Angelo
- S0969698926003395 When AI ads backfire: Deconstructing consumer backlash to GenAI advertising
by Heimstad, Sigurd Birk & Gaustad, Tarje & Tafesse, Wondwesen & Wien, Anders Hauge
- S0969698926003401 When tourism becomes a launch event: Developing a motivation scale for space-launch tourism
by Zhou, Melody Zhirui & Sean Hyun, Sunghyup & Lee, Timothy J.
- S0969698926003413 How AI-enabled job non-routinization shapes service employees’ individual ambidexterity: An adaptive structuration theory for individuals perspective
by Li, Anya & Ali, Aamir
- S0969698926003425 The impact of help-seeking cues in video posts on user engagement
by Ma, Ke & Jiang, Zihan & Sun, Weizheng
- S0969698926003450 Ex-post customer reference effects of lead-time quotation in an online waiting experiment
by Pavlov, Valery & Mogre, Riccardo & Olsen, Tava Lennon
- S0969698926003462 Disclosing early or late? The interactive effects of AI disclosure timing and advertisement appeal on consumer attitude toward advertising
by Zhang, Yang & Chen, Kai
- S0969698926003474 When do consumers trust AI? The moderating roles of service orientation and social class in human-AI service robot collaboration
by Yang, Zhiyong & Ma, Zhenzhong & Wang, Yating & Guo, Yilin
- S0969698926003486 Bridging the perception–behavior gap through digitalization in the OCOP market: the role of QR code–enabled blockchain systems and consumers’ literacy
by Le, Nguyen & Thai, Tu Dieu & Nguyen, Hanh Thi Hong & Tran, Mai Thi Xuan & Nguyen, Hoa Thi Lien
- S0969698926003504 How digital mediation shapes patronage of hidden consumption spaces
by Zhang, Enjia & Hou, Jingxuan & Wang, Qian-Cheng & Liu, Xuan
- S096969892600247X Customer segmentation using big data: implications for retail marketing
by Piao, Tianyu & Dou, Zhaoheng & Mai, Sado
- S096969892600250X Charging confidence: How battery safety regulations shape electric vehicle purchase intentions through signaling theory and valence framework
by Zhou, Yang & Tang, Zhenya Robin & Kim, Seongjin & Amin, M.A. Shariful
- S096969892600264X How travel influencers persuade: The role of inspiration, emotional connection, and trust in shaping follower behavior
by Cuevas, Leslie & Li, Jing & Han, Heesu
- S096969892600281X Exploring consumer responses to near-expiration food products: The effects of original product price and display location
by Chang, Hsiu-Hua & Zhong, Cai-Ting
- S096969892600295X Beyond the meal: How restaurant health positioning and language–platform context shape the relationship between sensory language and restaurant ratings
by Ran, Hongzhi & Chen, Chunchun & Fan, Tingting & Huang, Jianping
- S096969892600305X The endorsement paradox: Unpacking the mechanisms of brand betrayal and consumer retaliation in the digital era
by Hai Ly, Tran & Thao, Nguyen Kim & Minh Sang, Lai & Ha Giang, Nguyen Thi & Huyen Tran, Tran & Chuc An, Pham Thi
- S096969892600319X The algorithmic bias in creative legitimacy attribution
by Bao, Jun & Pan, Jiajia & Ai, Shanru
- S096969892600322X Traveling with imagined companions: How ACGN-merch interactions influence well-being and loyalty
by Li, Ting (Tina) & Wen, Si & Liu, Wanjin & Yao, Xinyi & Li, Ping
- S096969892600336X Consumer decision patterns in sustainable mobility: A cross-cultural digital perspective
by Luo, Jingyao & Chen, Peilin & Guang, Fengtao & Chen, Jinhan
2026, Volume 93, Issue C
- S0969698926001359 Digital guilt: Smart menu feedback and real-time norm activation in reducing food waste
by Li, Jingpeng & Zhang, Liangbo & Wang, Mingyang & Zeng, Yiqiu
- S0969698926001426 How insomnia among frontline service employees drives customer-directed counterproductive work behavior: Mediation of ego depletion and moderation of organizational health climate and health-oriented leadership
by Shin, Yuhyung & Hur, Won-Moo & Shin, Gyeongpyo
- S0969698926001463 A longitudinal study in masstige marketing: The role of cognitive-affective personality system model
by Chaurasia, Muskan & Manrai, Ajay K. & Panda, Rajeev Kumar
- S0969698926001487 Letting the bot decide: Trust and risk perceptions in autonomous retail purchase decisions
by Wang, Jianghang & lee, Jo heon
- S0969698926001499 Facing left or right? How logo direction shapes brand heritage and future perceptions
by Huang, Xue & Teng, Lefa & Song, Wei & Foti, Lianne & Huang, Yifan
- S0969698926001505 The beauty premium in online services: Driving trial adoption but not repeat purchases? Evidence from AI-based big data analysis
by Peng, Lifang & Lyu, Wenjun
- S0969698926001517 What drives sustainable consumption behavior? Empirical evidence from a three-stage hybrid analysis incorporating bibliometric, PLS-SEM, and NCA evidence
by Mukhtar, Bilal & Hussain, Ali & Hollebeek, Linda D. & Arli, Denni
- S0969698926001530 How immersive design features and relational cohesion jointly form consumer game loyalty
by Liao, Gen-Yih & Tai, Shih-I & Ciou, Yi-Jing & Cheng, T.C.E. & Teng, Ching-I
- S0969698926001542 Beauty framed: How image format and faith shape female consumer responses to attractive model images in Muslim society
by Kuo, Ya-Hui & Wielard, Steven
- S0969698926001554 From interface to interaction: Unpacking the roles of social presence and frontline employee AI symbolization in AI-augmented service encounters
by Xiao, Jincen & Ye, Jingwen & Ni, Yuxin & Ding, Can & Quan, Jing & Chen, Shiyu
- S0969698926001566 Help or hurt? When platform filters contradict product attributes in online retail
by Sharma, Yukti & Gour, Alekh
- S0969698926001578 Hierarchical mechanisms of consumer adoption of AI-powered shopping guides: An integrated ISM, fuzzy DEMATEL, and Bayesian Network approach
by Xu, Jinyang & Li, Wenjing & Yan, Xin & Xu, Junping & Li, Yinan
- S0969698926001591 Between automation and authenticity: The hidden emotional costs of generative AI in service work
by Zha, Boyuan & Zhang, Yuchen & Jun, Zheng
- S0969698926001608 Designing circular retail strategies: A segmentation-based diagnostic of heterogeneous consumer responses
by Chu, Hsunchi
- S0969698926001621 Sustaining mobile payment habits abroad: Merchant warmth, competence, and the socio-technical foundations of cross-border continuance
by Cai, Yuanfeng & Lee, Timothy J.
- S0969698926001633 When, why, and how do intergenerational influences shape luxury consumption?
by Banerjee, Madhumita & Ashill, Nicholas
- S0969698926001645 Algorithmic ambivalence: How transparency shapes voice behavior in service platform gig workers
by Hu, Lingyan & Liu, Weiwei
- S0969698926001657 Optimizing sustainable packaging: How shared responsibility, consumer effectiveness, and message framing drive consumer engagement
by Ahn, Celie & Choo, Ho Jung & Kim, Habin
- S0969698926001669 Make it seen, make it sold: Promotional label elements that elevate value and action in online-retailing
by Laghari, Amjad Hussain & han, Ping & Khoso, Wali Muhammad & Memon, Shabana
- S0969698926001670 The digital afterlife: Navigating the ethical and temporal boundaries of grieftech perceptions and usage intentions
by Moriuchi, Emi & Hollebeek, Linda D. & Clark, Moira K. & Wright, Matthew
- S0969698926001682 Visual and verbal fit-diagnostic contextual cues and review helpfulness in online apparel reviews
by Baek, Hyunmi & Ko, Chaeeun & Lee, Saerom
- S0969698926001694 AI-driven sentiment analysis of grape wine consumers: A comparative study between China and Italy
by Liu, Qiankun & Pareti, Muhabaiti
- S0969698926001700 When gamification overwhelms: Information load and reuse intention in online retail
by Galle, Lea & Roth, Stefan
- S0969698926001712 Gender-specific responses to product descriptions in online retailing: The mediating role of decision certainty
by Garaus, Marion & Wolfsteiner, Elisabeth & Holub, Sandra
- S0969698926001724 How ERP-enabled digital transformation drives green innovation: Insights from qualitative inquiry and difference-in-differences analysis
by Abdulaziz Almansour, Mohammed & Mohammed Osman Kodai, Zainab & Saeed Osman Zobair, Alwia & Mohammed, Salwa Dirar Awad & Agag, Gomaa & Alipour, Osman
- S0969698926001736 Modularity in sustainable fashion: Reframing consumer goals for responsible consumption
by Kim, Min Jung & Chang, Hyo Jung (Julie)
- S0969698926001748 Surface compliance or proactive expansion? How illegitimate tasks shape employee behavior towards customer service
by Liang, Yanqing & Wei, Ran & Liu, Weipeng & Zhao, Ruonan
- S0969698926001761 Escaping reality, engaging audiences: How virtual background shapes engagement with virtual influencers
by Di Cioccio, Martina & Pozharliev, Rumen & De Angelis, Matteo
- S0969698926001773 Enablers and inhibitors of word-of-mouth in ridesharing apps: a dual perspective on user involvement
by Park, Jungkun & Ye, Christine & Chen, Yuhsuan
- S0969698926001785 Smart retail services and consumer loyalty: The role of artificial intelligence and big data in market competitiveness
by Xu, Rong & Deng, Yungo
- S0969698926001797 Rethinking sustainability messaging: When and how comparative demarketing outperforms traditional message framing strategies
by Lawrence, Jeevan & Manu, C. & Mekoth, Nandakumar & Khandeparkar, Kapil
- S0969698926001803 Initiators do not always get advantages: Interaction effects of brands' reciprocal roles and future self-continuity on consumers’ prosocial behaviors
by Sun, Jin & Li, Zongchao & Yang, Jingshu
- S0969698926001815 When does beauty matter? Aesthetic design as a catalyst in advance selling
by Hu, Linfeng & Jia, Hanbin & Huang, Lingmin & Zheng, Jiehui & Ye, Xuhong & Ma, Qingguo
- S0969698926001827 Nudging online shoppers: Impact of AI-driven retargeting messages and timing on customer behavior
by Jain, Tanu & Chopra, Ishani Patharia
- S0969698926001839 Consumer acceptance of drone delivery services in China’s low-altitude economy: A comparative analysis of two delivery modes
by Wu, Zhuangzhuang & Guo, Yuxin & Lim, Jaehoon
- S0969698926001906 Effects of realism design in virtual streamers for live commerce: The influence of form, behavior, and voice on consumers’ recommendation and purchase intentions
by Wang, Qi & Wang, Yuwei & Zhang, Wen
- S0969698926001918 Who benefits from the refund-only policy? Consumers, platform, or retailer
by An, Qingxian & Lei, Lei & Cao, Bin
- S0969698926001931 When death looms, quiet shines: The quiet turn of luxury consumption under mortality salience
by Kim, Habin & Baek, Eunsoo & Choo, Ho Jung
- S0969698926001943 Real-time prices and sustainability metrics in retail: Impacts on satisfaction, value, and repurchase intent
by Chen, Yuhui & Guan, Wei & Luo, Jingyao
- S0969698926001955 Beyond four walls: How outdoor backgrounds enhance persuasion in live streaming e-commerce through authenticity perception
by Wang, Ziyi (Violet) & Jiang, Jing & Qi, Lianshanyu & Guo, Guoqing
- S0969698926001967 The digital gaze in retail encounters: AI face dialogues and consumer preference in the circular economy
by Yao, Jun & Jia, Yu & Wang, Xin & Khan, Ali Nawaz
- S0969698926001979 A cross-category analysis of vlog-induced cognitive and affective responses in consumer decision contexts
by Chen, Jingsheng & Liang, Jinming & Chen, Peilin & Gao, Biao
- S0969698926001980 Attentional navigators in digital retailing: How structural alignment of animation enhances decisional certainty
by Peng, Minjing & Huang, Lan & Smith, David Michael
- S0969698926001992 How do consumers perceive digital nudging by agentic AI in E-commerce?
by Choubey, Vardhan & Chakraborty, Debarun
- S0969698926002043 Navigating economic recession: Reliance on reasons in consumer decisions
by Lin, Xuejiao & Wang, Jie & Guo, Guoqing & Zhang, Zheng
- S0969698926002055 The knowledge paradox in circular retailing: How consequence severity shapes purchase intentions for remanufactured products
by Wei, Yi & Sun, GuoHui & Wang, ShengHui & Li, JiPeng
- S0969698926002067 Endorsing sustainable luxury: How environmental and social engagements activate distinct inward- and outward-oriented consumer responses
by Lahbib, Oxana & Kessous, Aurélie & Valette-Florence, Pierre
- S0969698926002079 When algorithms speak: Boundary conditions of information adoption in AI- and user-generated content
by Gong, Nannan & Seo, Joohwan & Liu, Huanzhen
- S0969698926002080 Ambient retail intelligence and algorithmic fairness: Exploring hyper-personalization, cognitive trust sustainable service and consumer loyalty in urban retail cafes
by Yang, Gege & Zhou, Yu & Li, MÃng
- S0969698926002092 What makes a good match? Unveiling the seller-good fit effect on second-hand trading platforms: The mediation of trust and moderation of scarcity cues
by Yuan, Jingbo & Chen, Fengyi & Lu, Kejie & Huang, Xinyue
- S0969698926002109 Chasing green dreams: Understanding consumers’ willingness to pay for sustainability in hotel selection through dual-stage PLS-NCA
by Liu, Yuqiao & Soeiro, Joaquim Dias & Hussain, Khalil & Khoshkam, Mana & Ng, Christy Yen Nee & Sthapit, Erose
- S0969698926002110 The invisible power of technologies in luxury and role of consumers’ individual differences: The Paradox of Technological Sophistication
by Sestino, Andrea & Mir Bernal, Pedro & Sádaba, Teresa & Guercini, Simone
- S0969698926002122 How consumer traits and perceived value affect recommendation intention in ride-sharing? A mixed-method inquiry using PLS-SEM and fsQCA
by Ding, Yi & Li, Eldon Y. & Fan, Xiucheng & Jiang, Jiang
- S0969698926002134 Jumping on the bandwagon: Emotional responses, attitude, and willingness to buy in luxury fine dining choices
by Eastman, Jacqueline K. & Tran, Gina A. & Mark Case, F. & Belier, Vincent
- S0969698926002146 Reshaping luxury offline: How experiential dimensions in brand-led leisure spaces drive consumer preference and premium willingness
by Miao, Jiawei & Lee, Jung Ick & Hyun, Hyowon
- S0969698926002158 Omnichannel fulfillment quality and downstream retail outcomes: Evidence from Taiwan's convenience-store pickup market
by Lee, Shih-Chin & Huang, Stanley Y.B. & Ting, Chih-Wen
- S0969698926002171 Is dissimilarity harmful? Unpacking effects of two dissimilarities between influencer and consumer reviews on review helpfulness
by Feng, Yi & Mei, Tianyuan & Wang, Xinwei & Wang, Dujuan
- S0969698926002183 AI perception in digital consumption: A multi-layered analysis of evaluation, discourse, and engagement
by Bayram, Ismail & Ugur, Naciye Güliz
- S0969698926002195 Navigating trust and the personalization-privacy paradox in AI-driven e-commerce: A consumer pathway framework
by Vu, Chi B. & Ozuem, Wilson & Willis, Michelle & Katz, James
- S0969698926002201 In consumer goal pursuit: When does meaning over pleasure influence word-of-mouth?
by Duong, Trang Thi-Thuy & Ngo, Liem Viet & Northey, Gavin & Andonopoulos, Vicki & Tran, Quan Ha Minh
- S0969698926002213 Comparing value co-creation dynamics in ride-hailing and P2P car-sharing: An actor-network and structural topic modeling approach
by Kwon, Ahmin & Lim, Heejin
- S0969698926002225 Corrigendum to “The packaging redesign modernisation dilemma: The relationship with familiarity, likeability, and its effect on purchase intent†[J. Retail. Consum. Serv. 92 (2026) 104800]
by Caruso, William & Romaniuk, Jenni & Page, Bill & Anesbury, Zachary William & Saeed, Rashid & Williams, John
- S0969698926002237 More to show, more to sell? The impact of mixed availability display in physical apparel retailing
by Wang, Hui & Gong, Qiguo & Yang, Haili & Yi, Siyuan
- S0969698926002249 Teenagers’ post-purchase choices are affected by motivation, opportunity and ability to process the information on expiration dates
by Marek-Andrzejewska, Ewelina & Wielicka-Regulska, Anna
- S0969698926002250 Branded from within: How ingredient branding shapes consumer perceptions and purchase behavior in service-based consumption
by Jiang, Han
- S0969698926002262 When service robots become teammates and rivals: How dual role perceptions drive hospitality employees’ proactive customer service performance
by Zheng, Limin & Liu, Xin & Alshalfan, Abdulaziz & Chen, Hang & Zhou, Pu & Sun, Chang
- S0969698926002274 When green claims backfire: How consumer distrust fuels boycotts against greenwashers
by Szymkowiak, Andrzej & Antoniak, Marcin Adam & Konuk, Faruk Anıl
- S0969698926002286 Don't shop hungry? A receipt-based field study of hunger, shopping purpose, and unplanned purchasing
by Durgun, Sait & Çetinkaya, Berrak Deniz & Koç, Hakan
- S0969698926002298 Decoding inconsistent online reviews in retail: Dual cues, product type moderation, and implications for consumer decision-making
by Liu, Yong & Zhang, Qi & Liu, Xiaochun
- S0969698926002304 How AI-enabled checkout and social responsibility of grocery stores affect consumer behavior in the food retailing market
by Chen, Junhong & Gao, Zhifeng & Duan, Dinglin & House, Lisa
- S0969698926002316 The impact of degenerative and regenerative business practices on consumer norms and preferences
by Gürs, Batuhan
- S0969698926002328 When high-autonomy generative AI undermines “This is mine†: Psychological ownership in consumer co-creation
by Wu, Yixuan & Guo, Ziwei & Li, Minghao
- S0969698926002341 Status signal mixing strategy: A comparison between luxury goods and luxury services
by Ryoo, Sungyeon Valerie & Shin, Minjung & Back, Ki-Joon
- S0969698926002353 From “Trash†to “Treasure†: Product transformation salience, green price premiums, and the AI backfire effect in luxury communication
by Lin, Jialing & Huang, Linyu & Huang, Yubo
- S0969698926002365 How government subsidy and consumer eco-consciousness shape online retailers' digital green transformation? A study of Alibaba's green online retailing platform
by Peng, Yifeng & Da, Kening & Li, Lei & Guo, Baorong
- S0969698926002377 From service failure to relationship failure: Severity-ordered complaint narratives in public ride-hailing reviews
by Teruel-Gutiérrez, Ricardo
- S0969698926002389 When convenience backfires: Aligning checkout technologies with shopping motivations to prevent customer revenge
by Yeniaras, Volkan & Acikgoz, Fulya & Menguc, Bulent
- S0969698926002390 From techno-sensory challenges to human-centered experiences: The paradox of Haptic–AI integration in luxury retail
by Kang, Jiyun & Li, Jiarui
- S0969698926002407 Mindset meets endorser: Implicit self-theories, influencer type, and condition-specific pathways to luxury brand attitude
by Xue, Kunlun & Bae, Joonheui
- S0969698926002419 Beyond speed and professionalism: Evidence from a discrete choice experiment on AI coach preferences
by Sun, Yue & Hou, Zhenghao
- S0969698926002420 Beyond buy now pay later adoption across markets: Consumer choices and the emergence of save now buy later
by Dehghani, Milad Armani & Rese, Alexandra & Karavidas, Dionysios & Chotisarn, Noptanit & Dwivedi, Yogesh K.
- S0969698926002432 When headlines betray: The emotional cost of clickbait advertising on purchase intention
by Ma, Qinhai & Wang, Shiying & Yan, Miaomiao & Yao, Yuhan & Yao, Liang
- S0969698926002444 Beyond utility maximization: A neurobehavioral model of consumer decision-making under economic incentives
by Wu, Di & Xu, Yue & Li, Zhein
- S0969698926002456 Decoding the green choice: Unraveling the complex pathways of purchase intention for carbon-labeled products
by Sun, Meng & Gao, Xukuo & Wang, Wan & Han, Li & Jing, Xiaodong
- S0969698926002468 The right bot for the right job: Aligning chatbot styles with shopping behaviors
by An, Yui & Kim, Hye-Young
- S096969892600158X The rhythm of indulgence: How time of day shapes hedonic consumption
by Zhang, Aojie & Sui, Jiarui & Xiong, Shoucong Carol & Hu, Jianhao
- S096969892600161X How lenient is lenient enough? Return policies for near-expired foods require extra compensation
by Gong, Shuhui & Li, Jian & Wang, Guozhen & Li, Yue
- S096969892600175X Beyond the monolith: Psychographic heterogeneity among silver-age online shoppers in an emerging market context
by Thanaboonruang, Suthamanee
- S096969892600192X How AI-generated review summary transparency shapes online purchase intention: The dual mediating roles of perceived diagnosticity and algorithm trust
by Alkhofaily, Fatma & Noureldin, Amr
- S096969892600216X From ownership to access-based luxury consumption: The emergence of luxury fashion rental models
by Mrad, Mona
- S096969892600233X Why do consumers keep consuming fashion, and what do they gain? The role of problem recognition style and collectivism
by Woo, Hongjoo & Shin, Daeun Chloe & Kim, Naeun Lauren & Lee, Sumin
2026, Volume 92, Issue C
- S0969698926000317 FOMO-driven binge-scrolling and eudaimonic wellbeing
by Zeba, Farrah & Hollebeek, Linda D. & Kesharwani, Ankit & Shaheen, Musarrat & Arvola, René
- S0969698926000366 How AI involvement affects curiosity and content engagement in AI-generated advertisements
by Kim, Songmee & Cho, Erin
- S0969698926000391 Who considers, who owns? Multi-study evidence on the behavioral process of cryptocurrency adoption in the United States
by Fitz, Erin B. & Saunders, Kyle L.
- S0969698926000445 Vlogs as retail touchpoints to influence consumer interest: A mixed-method approach combining SEM, fsQCA, and LDA topic modeling
by Wei, Yijing & Yi, Jisu & Kim, Heejin
- S0969698926000512 Vector-based Retail Gravitation and store survival: Evidence from São Paulo pharmacies
by Xavier Uchida, Felipe Augusto & Almeida de Magalhães Cipparrone, Flávio
- S0969698926000536 Is gamification always beneficial? Exploring non-monotonic consumer motivation and progress framing in gamified loyalty programs
by Hwang, Jiyoung & Choi, Laee
- S0969698926000548 When ‘Pay Later’ means ‘Pay Now’: How deferred payment options shape choice
by Kumari, Pritam & Tripathi, Sanjeev
- S0969698926000561 Neuroadaptive retailing: Integrating multisensory biometrics and predictive emotion modelling to decode consumer immersion in hybrid shopping environments
by Qiao, Xiaolong & Wang, Laibin & Zain, Muhammad
- S0969698926000573 Service over self: A dyadic perspective on customer stewardship control in frontline service encounters
by Mushtaq, Rashid & Singh, Baljeet & Sivakumaran, Bharadhwaj
- S0969698926000585 The tyranny of choice: Unpacking the dual nature of channel decision autonomy in shaping consumer stickiness and costly switching in omnichannel retail
by Wang, Wenqi & Hua, Haiyan & Zeng, Luanyi & Wang, Hong
- S0969698926000597 Digital nudging and eco-friendly Choices: A cross-national study on sustainable consumer behavior in mobility-as-a-service (MaaS) platforms
by Bao, Chan
- S0969698926000603 Mindful travel in the digital age: How immersive technology transforms value-driven well-being into brand evangelism
by Mansoor, Mahnaz & Alibrahim, Ibrahim A. & Khan, Tariq Iqbal & Ali, Muhammad
- S0969698926000627 Exploring intention to drone food delivery: A unified model of UTAUT2, risk and consumer innovativeness
by Wu, Haoyang & Zhang, Zhenghan & Guo, Yuntao & Li, Xinghua
- S0969698926000639 Mapping cross-platform personalization: How path configurations impact ad effectiveness
by Zhao, Wenjing & Chang, Yaping & Yan, Jun & Chai, Shaowei
- S0969698926000640 Should AI express emotion? Mitigating the negative effect of AI emotional expression on usage intention
by Zhang, Nan & Mou, Yupeng & Ding, Zhihua & Huang, Jing
- S0969698926000652 Quiet luxury and minimalist values: Longitudinal evidence on sustainable luxury consumption
by Nguyen, Khanh Huy & Trinh, An Khang & Tran, Mai Dong
- S0969698926000664 Predicting the unpredictable: How behavioral predictability displays enhance service quality perceptions through cognitive ease
by Zhang, Liangbo & Zhang, Linjian & Zeng, Yiqiu & Niu, Xiaoxiao
- S0969698926000676 When taste meets color: How spicy food consumption influences consumers’ preferences for high-saturation visuals
by Lei, Shuyu & Du, Jiangang
- S0969698926000743 Should AI disclose diagnostic uncertainty? Understanding consumer responses through the lens of information diagnosticity
by Niu, Wanshu & Fang, Jing & Zhang, Wuke
- S0969698926000755 The relational power of friendly AI shopping assistants: A serial mediation model of sense of care, reliance, and stickiness intention
by Choi, Woojin
- S0969698926000767 Explainable fake review detection: A hybrid deep learning model for E-commerce platforms to enhance customer trust
by Jakhar, Abhishek & Indian, Ajay
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