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Content
2026, Volume 89, Issue PB
- S0969698925003650 Consumer impulse buying behavior in the evolving marketplace: An integrated quantitative and qualitative approach
by Li, Mingchao & Deng, Ruchun
- S0969698925003832 Influencer-dominated or follower-dominated? The influence of virtual community dominance and social media platform service on influencers' well-being
by Sui, Xiaomeng & Liu, Yun & Zhu, Jin & Liu, Chaoyang
- S0969698925003881 The power of language in promotion: Exploring the impact of language style and the moderating role of address forms
by Peng, Siyu & Li, Chenxi & Tu, Xinyi & Fan, Xiucheng
- S0969698925003893 Overlapping letters communicate uniqueness: The impact of textual logo design and consumption occasion on product evaluation
by Yang, Lu & Huang, Yunhui & Rao, Liqin
- S0969698925003911 The effects of Figure–Ground contrast in App icons on consumer responses: The mediating role of perceived safety
by Sun, Xiaohui & Liang, Zhiqi & Zhang, Ning & Yu, Liqin
- S0969698925003935 The positive effects of warning labels: Evidence from healthy food consumption
by Li, Hanxi & Zhang, Sha & Liu, Xia & Zhao, Hong
- S0969698925003947 Matching generative AI word-of-mouth with product type: Impact on consumer adoption and trust
by Ma, Jiaxin & Zhang, Depeng & Chen, Chunfeng & Du, Helen S.
- S0969698925003959 How pre-purchase return tendency shapes planned vs. unplanned returns in livestream commerce
by Zhou, Qishen & Yang, Anton & Xu, Yalan & Zhan, Fangmin
- S0969698925003960 Editorial to the special issue on decoupling and environmental sustainability
by Ryding, Daniella & Lichy, Jessica & Ritch, Elaine & Harris, Lloyd C.
- S0969698925003972 Decoding consumer responses to anthropomorphic products using electroencephalography, skin conductance, and eye-tracking
by Xu, Zhiwei & Liu, Siqi & Zhang, Siyu & Yang, Yaqi
- S0969698925003984 Formal or informal? Which language do merchants use to reply to negative online reviews?
by Wu, Ruijuan & Huang, Liting
- S0969698925003996 Toward agentic AI: User acceptance of a deeply personalized AI super assistant (AISA)
by Hasselwander, Marc & Sunio, Varsolo & Lah, Oliver & Mogaji, Emmanuel
- S0969698925004011 Understanding user disengagement in social shopping platform: The roles of fatigue and dependency
by Kang, Inwon & Chen, Yecai & Kim, Jinnam
- S0969698925004023 Subscription fatigue - Are you for real? Studying cross-cultural factors for multihoming using consumption value theory
by Sarraf, Shagun & Kar, Arpan Kumar
- S0969698925004035 Do satisfaction and satiation both drive immediate and delayed subscription cancellation? Implications for subscription video-on-demand services
by Becerril-Castrillejo, Ismael & Nieto-GarcÃa, Marta & Muñoz-Gallego, Pablo Antonio
- S0969698925004126 To facial or not to facial? From emoji to empathy in shaping customer satisfaction with chatbot service recovery
by Cao, Zhongpeng & Yu, Kexin
- S0969698925004138 Uncovering consumer loyalty behavior: A data mining approach in the fast-moving consumer goods sector
by Ahmadi, Sadra & Barkhi, Fatemeh & Nikhashemi, S.R.
- S0969698925004151 How and when AI-enabled customer experience shapes sustainable consumption in smart hotels: The role of eco-friendly customer innovativeness
by Ahmad, Sohail & Ashfaq, Muhammad & Song, Jing & Wang, Rui
- S0969698925004163 How Music–Video metaphors build destination brand resonance: Dyadic affect, meaning access, and cultural cues
by Gary, Joston & Gu, Yang & Wang, Hannah & Zhou, Xixing & Feng, Yan & Moreira, António Carrizo
- S0969698925004175 Human versus non-human agents who make predictions of service delivery: An examination of user responses to agents’ view of the future
by Söderlund, Magnus
- S0969698925004187 Bridging gaps: How does mobile banking drives entrepreneurial intention through financial inclusion
by Elbayoumy, Osama & Liu, Ruihong & Ding, Xiu-Hao
- S0969698925004205 Branded, partnered, or opting out: A comparison of secondhand business models in shaping consumer responses
by Shin, Daeun Chloe & Lee, Angie & Lee, Garim
- S0969698925004217 Recursive hierarchical facility optimization for enhancing retail equity: A consumer-centric case in China's 4 state-level new districts
by Huang, Zhuonan & Wang, Shaohua & Liang, Haojian & Zhong, Yang & Wang, Tianbao
- S0969698925004229 Comfort first: Understanding consumer continuance intention in contactless logistics delivery through human–computer interaction
by Yao, Xinyu & Su, Miao & Cai, Lanhui & Qi, Guanqiu
- S0969698925004230 Stylized vs. photorealistic celebrity avatars: What works best for brand endorsement?
by Hu, Hai-hua & Ren, Sijia & Li, Dehong
- S0969698925004242 Who decides: The consumer or the retailer? An LLM-assisted Bayesian framework for modeling purchase decisions with retailer influence
by Liu, Xiexin & Chen, Xinwei
- S0969698925004254 Demystifying how emotional and cognitive resonance to AI-driven content consistency sparks customer engagement and impulse buying in short-video E-commerce
by Xuan Nguyen, Thuy Do & Nguyen, Khoi Minh
- S0969698925004278 When live-streaming fails: Influencer coping strategies, improvisational responses, and consumer purchase intention
by Fang, Lin & Lu, Baozhou & Zhang, Minghao
- S0969698925004321 When the future feels long: How future time perspective shapes upgrade intentions through the lens of self-improvement
by Gong, Xuan & Razzaq, Amar
- S0969698925004357 Designing the fitverse: How vividness, interactivity, and presence drive metaverse fitness engagement
by Saha, Aparnita & Kasilingam, Dharun & Jublee, Daniel Inbaraj
- S0969698925004369 Outsourcing choice: AI voice assistants as shopping surrogates
by Mo, Linlin & Sands, Sean & Leckie, Civilai
- S0969698925004382 Time tells all: The impact of long-term brand activism on brand loyalty and hypocrisy perceptions
by Jiang, Xia & Chen, Hanzhang & Qin, Xinghong & Lei, Xi
- S096969892500400X AI or human: How the type of information to be disclosed alters customer service agent preferences
by Dai, Xiaohe & Zhang, Li & Huang, Zhiyuan & Wang, Li
- S096969892500414X Emojis as catalysts: How AI agents leverage emojis to enhance customer engagement across the pre-core and core service stages
by Luo, Lijuan & Wang, Kang & Zheng, Yujie
- S096969892500431X Return fees in online retailing - Psychological mechanisms across fee designs and product categories
by Mayr, Kathrin & Amsl, Sarah & Schwendtner, Teresa & Kotzab, Herbert & Teller, Christoph
2026, Volume 89, Issue PA
- S0969698925003340 The upside of mind wandering in influencing purchasing intention: A conditional process analysis of the moderating role of temporal distance and mediating effects of memory
by Qiao, Lin & Shen, Xiangyou
- S0969698925003352 Insignificance drives bonding: How awe toward nature influences consumers' preference for warm brands
by Wang, Tingyi & Chen, Rong
- S0969698925003388 Monetary return policies in fashion e-retail: Exploring the role of retailer brand attachment on consumer responses
by Klütz, Anna-Marie & Albrecht, Carmen-Maria
- S0969698925003406 Say-one-thing-and-mean-another consumers? A multi-method study of functional demand mismatch in e-commerce AI assistants
by Chen, Shuai & Zhao, Yang
- S0969698925003455 Who Gets Heard? Analyzing online restaurant reviews to understand the representation of vulnerable consumers
by Wang, Yiru & Kuchmaner, Christina A. & Xu, Xun & Xu, Ran
- S0969698925003467 The scarcer, the more eager to buy? How does the scarcity of blind box products affect impulse purchase intention
by Tang, Xiaoli & Zhang, Yi
- S0969698925003571 Does sustainability knowledge deepen emotional bonds? A study of creative branding in social commerce
by Duong, Nam Tien
- S0969698925003583 Is sadness always bad? The effects of streamers’ multimodal expressions on viewer engagement in live streaming
by Luo, Lijuan & Xu, Meiling & Wan, Fei
- S0969698925003595 Anthropomorphism of virtual influencers: A congruence perspective
by Cao, Yijia & Yao, Yongheng (Angus) & Wang, Fang
- S0969698925003601 Guidance strategies for green consumption from an information ecology perspective: Dynamic modeling and scenario simulation in social networks
by Huang, Han & Li, Qianwen & Long, Ruyin
- S0969698925003613 To serve the country or avoid risk? The effects of strategic versus responsive CSR on consumer trust under high tariff salience
by Dai, Luote & Xiang, Kangli & Gu, Shengyu & Zhou, Xiaomin
- S0969698925003625 Self-image matters: Examining individual differences in resistance to loss framing messages
by He, Jun & Calluso, Cinzia & Donato, Carmela & Thouvarecq, Regis & Iodice, Pierpaolo
- S0969698925003637 Concern for others' perceptions of fairness reduces variety-seeking behavior when choosing for multiple others
by Zhao, Lei & Wang, Yuhang & Peng, Yuqi & Wang, Yujie & Hu, Fengpei
- S0969698925003649 The seduction and the strain: How rich channel environments enliven and overwhelm consumers
by Wang, Wenqi & Hua, Haiyan & Wang, Hong & Zeng, Luanyi
- S0969698925003674 The bright side of fictional information: Positive impacts of AI hallucination on tourists’ cultural contact
by Wang, Yuchen & Guo, Rui
- S0969698925003686 The power of contextual attire: Effects of style and color brightness on customer mood and food consumption
by Wang, Sijun & Dong, Junwu & Guo, Yili
- S0969698925003698 Weather, temperature, and variety-seeking: When arousal turns environment into choice
by Sui, Jiarui & Hu, Jianhao & Zhang, Xuan & Li, Wanyue
- S0969698925003704 Religious sensitivity in controversial advertising: A comparative study of consumer behavior in Pakistan and Hungary
by Ul Ain, Qurat & Rasool, Shahid & Zeshan, Muhammad & Chaney, Damien
- S0969698925003716 When and how AI personalization drives sustainable purchases: The roles of relevance, privacy, and transparency in eco-friendly advertising
by Qadri, Usman Ahmad & Ahmed Moustafa, Alsadig Mohamed & Waqas, Muhammad
- S0969698925003728 Who and how to pair with a virtual influencer? The impact of co-endorser type, perceived distance, and gender congruence on consumer responses in virtual influencer collaborations
by Liu, Fanjue
- S0969698925003741 When the city Stalls, so does kindness: Exploring the influence of urban traffic environments on prosocial behavior
by Zou, Huan & Niu, Yongge & Ma, Xiaona
- S0969698925003753 Introducing the adaptive “Dual Response†Kano method – conceptualization and empirical application
by Brand, Benedikt M. & Rese, Alexandra
- S0969698925003765 Reducing frontline employee directed verbal abuse: A multi-study approach
by Mortimer, Gary & Osorio Andrade, MarÃa Lucila & Wang, Shasha
- S0969698925003777 Decoding customer experiences on meal delivery apps: A cross-platform text-mining analysis of online reviews through the lens of service psychology theories
by Shah, Adnan Muhammad & Ahmad, Pir Noman & Abbasi, Amir Zaib & Parvez, Muhammad Omar & Han, Spring H. & Bayram, Gül Erkol & Lee, KangYoon
- S0969698925003789 The ethics of automation: How the degree of robot adoption shapes unethical consumer behavior
by Deng, Changdian & Chang, Yaping & Xia, Yujia
- S0969698925003790 Making art accessible: How prompted AI use for simplifying art descriptions enhances museum visit satisfaction
by Michelsen, Meg & Mukherjee, Pubali
- S0969698925003819 More pressure or more support? The Manager's dueling roles in the relationship between salesperson time pressure and sales performance
by Vieira, Valter Afonso & Filho, Hercilio Costa & Gabler, Colin B. & Agnihotri, Raj
- S0969698925003820 Performance analysis of supermarkets: a combined approach using DEA and linear regression
by Telles de Proença, Odair & Coelho Soares, Thiago & Mazon, Gisele & Soares, Sandro
- S0969698925003844 Beyond status: The LEX model and the future logic of luxury retail
by Klaus, Phil
- S0969698925003856 Corrigendum to “A conceptual model to imply a negative innovation assessment framework on consumer behaviors through the electronic business platforms†[J. Retail. Consum. Serv. 74 (2023) 1–20 103450]
by Petcharat, Thanatchaphan & Jattamart, Aungkana & Leelasantitham, Adisorn
- S0969698925003868 Beyond algorithms: How socio-technical antecedents drive social-exchange outcomes in AI travel planning personalization
by Liu, Gus Guanrong & Lv, Linxiang & Meng, Lucia Lu & Tao, Jinyan
- S0969698925003923 Is more always better? The effect of audience size on sales performance in live streaming commerce: A multimethod study
by He, Lifeng & Li, Xinmiao & Li, Yuzhuo & Liu, Yu & Zhang, Ning & Zhou, Xiaohang
- S096969892500342X Should the doctor smile at me? The impact and mechanism of the service avatar's smile display and realism on the customer's self-disclosure in healthcare consultation services
by Hu, Guimei & Xie, Tao & Wang, Haizhong & Liu, Wumei
- S096969892500373X Online purchasing and household food waste: unpacking the role of value assessment discrepancies from purchase to usage
by Tian, Qingsong & Gao, Wenbing & Lin, Yan & Yu, Yan & Li, Chongguang
- S096969892500387X Impact of impulse buying on product return in online shopping
by Li, Mingfang & Choudhury, Askar H. & Du, Jiangang
- S096969892500390X Catalyzing re-innovation: How digital transformation drives recovery from technological failure in manufacturing
by Zhang, Yang & Yang, Xuan & Xu, Xuanxuan & Wan, Jun
2026, Volume 88, Issue C
- S0969698925001936 Green Specificity: Igniting curiosity and arousing emotional ambivalence
by Tan, Ser Zian & Yang, Lin & Loo, Wee Hong
- S0969698925002243 Strategic decision-making in the sharing economy: Balancing profitability and sustainability in retail, rental, and second-hand markets using a game-theoretic approach
by Salimi, Saba & Shahriari, Mohsen & Khosroshahi, Hossein
- S0969698925002292 Customer flow spillovers in retailers' short- and long-term decisions: Profitability and dynamic mechanisms
by Bao, Chunyu & Li, Min & Pei, Yiying
- S0969698925002322 A longitudinal big data approach to theorizing consumers' continuance intention to use loyalty apps
by Ahmed, Waqas & Al-Sharafi, Mohammed A. & Raza, Ali & Al-Zaeemi, Shehab Abdulhabib Saeed & Al-Bashrawi, Mousa Ahmad & Dwivedi, Yogesh K.
- S0969698925002383 From purchase to return: How personalized E-commerce recommendations shape consumer behavior
by Lo, Hui-Chiung & Chang, Wen-Jung & Chen, I-Hung
- S0969698925002395 Navigating the shifting landscape of multi-level user demands: A novel hybrid approach for identifying product opportunities and directions
by Li, Qing & Lin, Jie & Wang, Chao & Xiao, Shuaiyong & Jiang, Xiaoyan & Hu, Zijuan
- S0969698925002401 A stimulus-organism-response approach to predicting membership retention in fitness clubs
by Watts, Helen & Francis-Smythe, Jan & Bell, Robin
- S0969698925002413 The power of influencers: How moral image drives suboptimal food consumption
by Guan, Biyu & Li, Xin & Zeng, Shiyu & Liu, Pei & Sun, Hailong
- S0969698925002437 The role of consumer involvement in cue use during food purchasing Decisions: The moderating effect of consumer familiarity
by Yin, Han & Fang, Eddy S. & Kearney, Treasa & Mirosa, Miranda & Guenther, Peter
- S0969698925002449 Machine talk: When flattery sounds better from a bot
by Chai, David & Li, Jian & Huang, Jinsong
- S0969698925002450 Universal appeal? A flow theory perspective on the adoption of digital twin-based fashion technology
by Kao, Yuju Rubie & Jai, Tunmin Catherine
- S0969698925002462 “Manipulated virtual influencers (VIs)†： The impact of VI post customization level on consumers’ willingness to engage in VI marketing campaigns
by Dong, Xuebing & Wang, Biao & Fan, Xiucheng & Deng, Nianqi
- S0969698925002474 Front or back? The impact of AI information presentation order on purchase intentions at different AI innovation locus
by Dai, Qi & Jiang, Yuanyuan
- S0969698925002486 Is authenticity rewarded or inauthenticity penalized? Reconsidering the value of brand authenticity
by Kokkoris, Michail D. & Kamleitner, Bernadette
- S0969698925002498 From complexity to chaos: Understanding their combined impact on customer experience in retail environments
by Ling, Weijie & Lee, Hyemin & Xu, Huayuan & Pan, Younghwan
- S0969698925002504 Bridging logistics and payment to build trust in African E-Retail: The role of logistics service quality, payment drivers, and cultural influences
by El Aissoug, Chaimaa & Kim, Thai Young & Wang, Xueqin
- S0969698925002516 The efficacy of the use of social media networks and celebrity endorsers on green Consumption: An integrated model of attitude, intention, and actual behavior
by Kalam, Abul & Mollah, Muhammad
- S0969698925002528 The dynamic impact of electronic word-of-mouth (eWOM) in the movie market lifecycle: the moderating role of key creators’ activity on movie attendance
by Wang, Qi & Fan, Xiaoqian & Zhang, Wen
- S0969698925002541 What's in a Name? The differential impact of branded vs. generic promotional credit on repurchase intention
by Ramadoss, Raghuram
- S0969698925002553 Drivers of green consumer behavior in hotels: The roles of green attitudes and environmental gardening identity (PLS-SEM and fsQCA evidence)
by Kumar, Jai & Huang, Jinyan & Kumari, Joti
- S0969698925002565 More saturated, better Performance: How color saturation affects product performance perception
by Huang, Zhiyuan & Dai, Xiaohe & Wang, Li
- S0969698925002577 Implications of retailer-owned digital twins services: The trade-offs between customer experience, misfit returns reduction, and investment costs
by Yang, Qin & Sun, Lin & Wu, Xu & Li, Youwei
- S0969698925002589 The untapped influence of employee incivility on customer citizenship behavior: A mixed-methods inquiry in quick-service restaurants
by Shagirbasha, Shameem & Kumar, Madhan & Panda, Nalinakshya
- S0969698925002590 Stop sabotaging your Influencers: How language formality undermines engagement in sponsored content
by Jha, Abhishek Kumar & Singhania, Ronak & Bagchi, Samrat
- S0969698925002607 Demand forecasting in cross-border live streaming commerce: An explainable multimodal AI framework for market segmentation
by Zhang, Qi & Ye, Feng & Li, Xue & Gao, Pengbin
- S0969698925002619 Witnessing robot mistreatment: A dual-path model of behavioral contagion and empathy in customer observers
by Gong, Taeshik & Huang, Yu-Shan (Sandy)
- S0969698925002620 When customization mode meets product innovativeness: How their match drives consumer purchase
by Xu, Qiang & Wang, Xiaoqun & Sun, Qingzhou
- S0969698925002632 Effects of emotional expression on user engagement in virtual influencers’ Instagram posts: A comparative analysis with human influencers
by Ko, Chaeeun & Baek, Hyunmi
- S0969698925002644 Unwavering interests in influencers: Influencer-focused barrages in social media product review videos
by Pei, Yanli & Wu, Juntao & Wang, Fang & Wang, Shan
- S0969698925002656 Virtual characters, virtual influence? Assessing the efficacy of virtual and human influencers and the influence of need for interaction and consumer envy
by Pichierri, Marco & Belk, Russell W.
- S0969698925002668 A lifecycle-based household recommendation system: From product recycling to purchasing
by Chen, Xingyu & Peng, Bo & Liu, Ying
- S0969698925002681 Understanding the mechanism behind consumers’ purchase intentions toward AI recommendations: The trade-off between privacy and incentives
by Gong, Shuhui & Liu, Lu & Shao, Jiawei & Li, Yue & Yang, Yuting
- S0969698925002693 Framing luxury in the resale era: Matching influencer type with regulatory focus in second-hand luxury consumption
by Nguyen, Dung Minh & Nguyen, Trieu
- S0969698925002711 How assortment size, distinctive allocations, and local market density affect convenience store transaction performance
by Chien, Pei-Yu & Cadeaux, Jack
- S0969698925002723 Optimizing pricing in an online marketplace: The role of buy-now, pay-later option and return policies
by Najafi-Ghobadi, Somayeh & Rezaei Kalantary, Mina
- S0969698925002735 Targeted vs. universal: Optimal strategies for multi-unit purchase coupons
by Wang, Yan & Xing, Wei & Zhao, Xuan & Zhou, Yongsheng
- S0969698925002747 Visualizing brand longevity: How logo concreteness shapes consumer perceptions of brand age
by Zheng, Lijing & Zhu, Yi
- S0969698925002759 Can ChatGPT relate to you? Exploring consumer satisfaction with AI-generated product advice through the lens of consumption values
by Meng, Kexin & Xiao, Jing Jian
- S0969698925002760 Does ‘green’ matter? Understanding consumer behavior toward low-involvement green products
by Salhieh, Sa’Ed M.
- S0969698925002772 Barriers and motivators of globalization for buying behavior of imported Chinese domestic home appliances: the roles of brand image, product judgement, perceived product quality and endorser's credibility
by Le, Nguyen & Nguyen, Tai Tan & Nguyen, Hoa Thi Lien
- S0969698925002784 Reselling or consignment? Blockchain adoption and sales model choices under consumer reference quality effects
by Yi, Yongxi & Feng, Yuan & Li, Yuqiong & Li, Chao
- S0969698925002796 Disruptive but costly: How upside-down logos backfire in consumer responses to brands
by Baek, Tae Hyun & Yim, Mark Yi-Cheon & Park, Jooyoung & Cho, Areum
- S0969698925002802 What does it take to buy in brick-and-mortar secondhand fashion stores? A non-user segmentation with recommendations considering current secondhand retail trends
by Zechiel, Felix & Blaurock, Marah & Büttgen, Marion
- S0969698925002814 Beyond persuasion Knowledge: Examining the roles of visual appeal, visual congruence, and social proof in influencer advertising
by Kong, Juan & Lou, Chen
- S0969698925002826 Building Lovemarks with social media marketing: A methodological comparison
by Westland, J. Christopher
- S0969698925002838 Factors affecting consumers’ energy curtailment behavior and purchases of energy-efficient appliances
by Nguyen, Hoang Viet & Nguyen, Ninh & Le, Bao Ngoc & Pervan, Simon & Vu, Tuan Duong & Nguyen, Thi My Nguyet
- S0969698925002851 How lack of choice to opt-out of generative artificial intelligence in traditional search engines drives consumer switching intentions: The mechanism of empowerment
by Mukherjee, Pubali & Jain, Varsha
- S0969698925002875 A stimulus-organism-response eye-tracking survey of how background-foreground images drive image appeal, product perception, and willingness to pay in e-commerce
by Chaudhuri, Neha & Gupta, Gaurav & Lim, Weng Marc
- S0969698925002887 Shopping goal specificity matters: How algorithmic recommendations influence adoption intention
by Xin, Jie & Qin, Peng & Li, Tingting & Yang, Zhihao
- S0969698925002899 Consumer evaluation of corporate social irresponsibility (CSIR): The roles of CSIR type, brand awareness, and domain congruence
by Luan, Chi-Cheng & Zhang, Su
- S0969698925002905 Confidence and country: How consumer economic outlook shapes domestic country bias
by Hampson, Daniel Peter & Zhang, Yicong & Guo, Xiaoling & Lee, Eunkyung & Qu, Xiaoju
- S0969698925002917 Strategic pricing of private labels: The role of within-category processed food diversity
by Patel, Pankaj C.
- S0969698925002929 Too human to trust? How AI human-likeness and context orientation shape consumer preferences in premium high-tech markets
by Chae, Myoung-Jin & Kim, Molan
- S0969698925002930 Consumer hope and sustainable consumption: Integrating structural and configurational insights
by Sadiq, Mohd & Fazal-e-Hasan, Syed Muhammad & Ahmadi, Hormoz & Mortimer, Gary & Murdy, Samantha & Dann, Susan
- S0969698925002942 Beyond the screen: Understanding consumer engagement with live-stream shopping from the perspective of the information system success model
by Wang, Xiao-Wu & Guo, Yihao
- S0969698925002954 Why subscribers cut the cord: A study of the migration from pay-TV to OTT services through the push-pull-mooring framework
by Kim, Daegyu & Kim, Hun & Kim, Yonghee
- S0969698925002966 When feeling takes a backseat in livestream commerce: The effects of virtual versus human streamers on consumers’ impulsive buying
by Liu, Zixuan & Zhong, Shiquan & Jia, Ning & Zhang, Jiemin & Lee, Likchern
- S0969698925002978 From rational depletion to impulsive decision: A multi-information source perspective in social livestreaming e-commerce
by Zhang, Yundi & Fu, Shixuan & Yan, Xiangbin
- S0969698925002991 Sports, politics, and social media: A Human-AI collaborative analysis of consumer reactions to Trump's break 50 appearance
by Qian, Tyreal Yizhou & Gong, Hua & Xu, Chenglong
- S0969698925003005 Instrumental vs. hedonic Affordances: Examining their impact on repurchase behavior on live commerce platforms through self-determination theory
by Chen, Hongquan & Zhang, Shuhua & Shao, Bingjia & Zhang, Yong & Zhao, Quanwu
- S0969698925003091 Mapping digital satisfaction dimensions in mobile fashion retail: Service-Dominant Logic in the Turkish market
by Tunca, Sezai & Balcioglu, Yavuz Selim
- S0969698925003121 Do second-hand luxury retailers affect luxury brand image? Exploring the mediation of construal level theory between official and unofficial retailers
by Bai, Huifeng & Tassiello, Vito & Sun, Yan & Shi, Jin
- S0969698925003133 When sparks fly: How arousal-driven atmospheres, brand positioning, and consumer traits collide in live-streaming ecosystems
by Shao, Bingjia & Zhu, Yinghui & Yang, Pianpian & Qin, Yan
- S0969698925003145 Caught in the Act: Natural recognition of deepfake UGC ad, expectancy violation and consumer responses
by Yang, Jing & Lee, Susanna S.
- S0969698925003157 Purpose and profit: Understanding consumer reactions to social enterprises in retail and services
by Althuizen, Niek & Sánchez Sánchez, Carlos Raúl & Osburg, Victoria-Sophie & Batt, Verena & Falter, Mareike
- S0969698925003169 Advice by Algorithms: Dual Dimensions of Trust in AI Financial Service Adoption
by Chang, Chia-Yang (Mac) & Park, Sungjun (Steven) & Dinh, Minh Cong
- S0969698925003170 Enhancing product selection in live-streaming E-commerce: A multi-criteria decision-making framework
by Su, Jiafu & Liu, Hongyu & Chen, Yijun & Wang, Mingyan & Zhang, Jingqiu
- S0969698925003182 From reviews to constructs: Using LLMs to model customer satisfaction in platform-based services
by Teichert, Thorsten & Shah, Adnan Muhammad
- S0969698925003194 Utilitarian or experiential? Divergent location strategies of the rural coffee retail in the Hangzhou metropolitan area
by Chen, Yufan & Xu, Kechen & He, Yong & Chen, Qianhu
- S0969698925003200 Convergence amidst divergence: Research on the diffusion of innovative products under non-contractual coopetition
by Zhang, Yinjie & Guo, Chunxiang
- S0969698925003212 Exploring the impact of generative art in virtual stores: A metaverse study on consumer perception and approach intention
by Kim, Woo Bin & Perez, Jhovanna Vanessa & Yoon, So-Yeon
- S0969698925003224 From critical incidence to discontinuance: How distrust. Dissatisfaction and fatigue contribute to the abandonment of Femtech apps
by Tandon, Urvashi & Ertz, Myriam
- S0969698925003236 Artificial intelligence versus human providers for personalized solutions? The influence of expected group size and perceived uniqueness on adoption intentions
by Hou, Chenxuan & Li, Tingting & Gu, Yanzhang
- S0969698925003248 Shopping well-being through mobile apps: A congruence theory perspective
by El Hedhli, Kamel & Alnawas, Ibrahim & Becheur, Imene & Abu Farha, Allam K. & Zourrig, Haithem
- S0969698925003261 Beyond consistency: The role of logo variability in brand extensions
by Chen, Bo
- S0969698925003273 Emotional divergence among virtual avatar types: A topic-based study using LDA and DistilBERT
by Wang, Ying & Huam, Hon Tat & Hamid, Abu Bakar Abdul
- S0969698925003285 Impulsive socially responsible buying after corporate social responsibility: when and why it happens
by Huang, Lu & Yang, Zilu & Wu, Tong & Jin, Fei
- S0969698925003297 The impact of consumers' strategic return behavior on review bias: Evidence from Chinese online fashion retail
by Zhou, Kunlu & Zhang, Hongchao & Fang, Zhicheng & Qin, Yinggao
- S0969698925003303 A longitudinal consumer feedback analytics approach for theory building and testing: Examining consumer satisfaction and loyalty in buy now, pay later (BNPL) platforms
by Al-Sharafi, Mohammed A. & Alzaeemi, Shehab Abdulhabib & Albashrawi, Mousa & Dwivedi, Yogesh K. & Alahmad, Rasha & Chae, Inyoung
- S0969698925003315 Beyond technology: Role of technology-organization-environment-human factors in autonomous driving adoption for new energy vehicles
by Ji, Ting & Wang, Shaofeng & Wang, Jianyuan & Zhang, Jie
- S0969698925003327 Environmental guardians: How virtual influencers and human influencers can more effectively promote green products
by Wu, Haoyu & Li, Wu
- S0969698925003339 From attraction to aversion and back: examining brand hate, love, and retention
by ul Hassan, Syed Ramiz & Khan, Tariq Iqbal & Mansoor, Mahnaz & Jamil, Raja Ahmed
- S0969698925003364 A dual-theory examination of price guarantee advertising believability and its impact on consumer trust, satisfaction, and repurchase in retail
by Hoo, Khim Kheong & Wooliscroft, Ben & Phillips, Megan
- S0969698925003376 Advancing retail and service strategies: AI-driven consumer behavior prediction, gamification, and ethical marketing
by Tran, Minh Tung
- S0969698925003418 The dark side of AI adoption: A study of innovation resistance, job dissatisfaction, and workplace complaints in the franchised retail sector
by Yang, Jhong-Min & Hsu, Ken-Chang
- S0969698925003431 The color of status: Effects of logo color on brand status perceptions
by Yue, Beibei & Xia, Qing
- S0969698925003443 Why consumers react differently to brand transgressions: Functional vs. ethical breaches and psychological contracts
by de Villartay, Sophie & Julienne, Eric & Laporte, Marie-Eve & Berger-Remy, Fabienne
- S096969892500236X Asking fintech voice Chatbots: Explaining consumer switching intention by status quo bias theory
by Huang, Stanley Y.B.
- S096969892500253X Thinking fast and slow in film reception: Cognitive spillover of consumer emotions across digital platforms
by Balu, J. & Sreejith, R. & Sinimole, K.R.
- S096969892500267X Role of relationship norms in motivating initial consumer adoption and continuous usage of mobile apps: A randomized field experiment
by Liu, Lei & Zhao, Ping
- S096969892500270X Should your brand hire virtual influencers? How realism and gender presentation shape trust and purchase intentions
by Diwanji, Vaibhav Shwetangbhai
- S096969892500284X Green influencers' source credibility in driving customers’ green behaviors: Role of trust, engagement, and knowledge in a cross-country study
by Nguyen, Phuong Van & Le, Hoang Tran Phuoc Mai
- S096969892500298X Leveraging customer stability to reduce idiosyncratic Risk: Insights from goal interdependence theory
by Wang, Xinyi & Zhang, Xiaoyu & Lu, Qiang
- S096969892500325X Dual congruence in live-streaming commerce: A mixed-method to examine the role of virtual influencers and live content on consumer purchase behavior
by Shao, Zhucheng
- S096969892500339X How review sentiment influences ratings in Generative AI applications: Insights from VADER and LDA analysis
by Meng, Yuebin & Park, Sangchul & Um, Geumchul
2025, Volume 87, Issue C
- S0969698925001055 Unpacking preferences for surprise subscription boxes - A Kano-based study of present, former, and non-users
by Van Droogenbroeck, Ellen & Willems, Kim
- S0969698925001249 Do all the service attributes matter? Application of customer review-based attribute extraction considering brand status
by Kim, Da Yeon & Seo, Hae Jin & Song, Tae Ho
- S0969698925001250 The effect of NFT visual quality on consumer evaluations of luxury goods in the metaverse
by Kim, Jungkeun & Cho, Areum & Baek, Tae Hyun & Park, Jooyoung & Bae, Joonheui
- S0969698925001274 Healthcare influencer-follower relationships: The roles of truthful endorsement and endorsement overload
by Roy, Monica Priyadarshini & Padmavathy, Chandrasekaran
- S0969698925001286 A path from multichannel customer data to real-time personalization: Predicting customers’ psychological traits through machine learning
by Blömker, Jan & Albrecht, Carmen-Maria
- S0969698925001304 Strategic roadmapping for the future of retail healthcare
by Yadav, Sunil Kumar & Singh, Surabhi & Vijay, Tata Sai & Singh, Shiwangi
- S0969698925001316 When the elephant aligns with the ant: Brand prominence strategies in asymmetric Co-branding
by Tang, Bingxin & Lyu, Bei & Wan, Ziyuan
- S0969698925001328 Stand strong or Step Back: Exploring resilience and customer incivility in the retail context
by Gupta, Pragya & Alghafes, Rsha & Sharma, Vikram Kumar & Khorana, Sangeeta
- S0969698925001341 The impact of service agent type on satisfaction in green purchasing: A comparative study of AI and human agents
by Choi, Sunhwa & Yi, Youjae
- S0969698925001353 Is this review Helpful? How product gender, verification, and valence shape perceived helpfulness
by Ulu, Sevincgul & Uslay, Can & Yeniyurt, Sengun (Shen)
- S0969698925001365 The art and impact of narrative: How streamer narrative styles shape consumers’ purchase intention
by Zhang, Kai & Luo, Biao & Yan, Juanjuan & Weng, Xiuzhen
- S0969698925001377 A general framework for retailer competition under elastic demand and quantity-dependent transport costs
by Esteves, Rosa-Branca & Carballo-Cruz, Francisco
- S0969698925001456 Decoding virtual influencer endorsement using machine learning: The role of virtual influencer, posting, and disclosure characteristics
by Xia, Hui & Zhang, Longyun & Chen, Junjie & Wang, Xinchun
- S0969698925001481 Snack dilemma: How vending machines influence choice of virtue and vice foods
by Perfetti, Agnese & Pietrini, Rocco & Scarpi, Daniele & Gistri, Giacomo
- S0969698925001493 Understanding the impact of digital cue on consumer e-WOM for plant-based food: A situational experiment to explore the roles of sensory experience and social influence
by Ma, Ruqiu & Zhang, Bei
- S0969698925001511 When found, it is expensive! The influence of perceived justice and anger in out-of-stock followed by over-price scenarios
by Carvalho, Marcelo & Lopes, Evandro Luiz & Martinez, Luis F. & Herrero, Eliane
- S0969698925001523 Shaping consumer purchase and experience with paradoxical marketing
by Niu, Yixuan & Feng, Yadi & Li, Bin & Ma, Baolong
- S0969698925001535 The impact of strategic influencer interaction styles on consumer decision-making: An elaboration likelihood model perspective
by Li, Zhiwen & Owusu, Prince & Wang, Baojiao & Lu, Fang
- S0969698925001547 When looks matter: Aesthetic appeal's role in consumers' identity and impulse purchases
by Koksal, Daria & Koskie, Melanie Moore & Locander, William B.
- S0969698925001559 Unpacking masstige brand perception: A multimethod study on value dimensions and brand extension
by Park, JungKun & Ahn, Suhyoung
- S0969698925001560 Temporal perspective shapes customers’ food preference: hedonic versus eudaimonic motives for activities
by Liu, Juan & Li, Fangxuan Sam
- S0969698925001572 From taste to price: Comparative analysis of customer satisfaction factors in three food products
by Zandi, Peyman & Soleiman Ekhtiari, Narges & Sorooshian, Shahryar
- S0969698925001584 How is NFT fashion distinct from digital fashion? insights from mixed-methods research combining social listening and Consumer surveys
by Ki, Chung-Wha (Chloe) & Lee, HyunHwan (Aiden) & Lam, Magnum & Aw, Eugene Cheng-Xi & Wong, Christina W.Y.
- S0969698925001596 When time runs out, what do they let go? Time pressure, ad type, and psychological resilience in ad avoidance
by Wu, Ziyue & Gong, Yanping & Huang, Rong & Chen, Zhuo
- S0969698925001602 Generative AI advertisements and Human–AI collaboration: The role of humans as gatekeepers of humanity
by Madathil, Johnson Clement
- S0969698925001614 Mining online reviews by deep learning-based UIE-ERNIE for AI-empowered live streaming product selection
by Ma, Yanfang & Li, Jialei & Li, Zongmin & Gong, Yu & Zhao, Zhao & Wang, Xiaoyu
- S0969698925001626 Engaged to Gain: How psychological needs drive integrative benefits via online customer engagement
by Roopak, Roopendra & Chakrabarti, Somnath & Sreen, Naman
- S0969698925001638 A double-edged sword: Exploring the effectiveness of expressed subjectivity in virtual influencer endorsements
by Yao, Ruiqi & Qi, Guijie & Sun, Hua & Sheng, Dongfang
- S0969698925001651 When consumers suppress: Exploring the dynamics of thought suppression, information search, and purchase intentions
by Miao, Miao & Nishida, Yuki & Li, Zhen & Hou, Min & Song, Zening
- S0969698925001663 Winners and Losers: Store-Type and regional variations in response to mandatory retail closures
by Chung, Hwan & Kim, Min
- S0969698925001675 The power of emojis: Enhancing the willingness to adopt chatbot recommendations
by Yan, Huili & Tian, Tian & Xiong, Hao
- S0969698925001687 Understanding user acceptance and engagement in the Metaverse: A Dual experimental approach to advertising strategy
by Kim, Hoik & Kim, Han-Min
- S0969698925001699 Awe-inspired experience in the metaverse: A multi-study investigation
by Kautish, Pradeep & Lim, Weng Marc & Joshi, Nisarg
Printed from https://ideas.repec.org/s/eee/joreco.html
