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Content
2026, Volume 90, Issue C
- S0969698925003662 Advanced shelf space allocation in brick-and-mortar stores: A multi-population differential evolution approach for high-impact planogram design
by Yu, Xiaomo & Tang, Ling & Mie, Jie & Liu, Jiajia & Long, Long
- S0969698925003807 The new frontier of customer understanding: Financial satisfaction and AutoML in banking
by Alonso Dos Santos, Manuel & Zarco-Fernández, Carmen & Liébana-Cabanillas, Francisco
- S0969698925004199 GETUSP: Goal-oriented topic modeling framework for unique selling point discovery
by Park, Saeran & Lee, Sangmin & Lee, Jiyoon & Ma, Minjeong & Kim, Joonghoon & Kim, Younsun & Kang, Pilsung
- S0969698925004266 How multi-domain innovation influences consumer decisions in retail context: The mediating role of perceived brand resilience and its boundaries
by Han, Jie & Xin, Tengqi & Sun, Liangping & Liu, Yaoyao
- S0969698925004291 Is entering the low-end market better? The implication of managing out-of-season product with pricing strategies
by Hengyu, Li & Jiahe, Man & Tana, Gegen & Junwu, Chai
- S0969698925004308 Visual fidelity and price transparency in luxury-brand NFTs: Impacts on consumer authenticity perceptions and purchase intentions in metaverse retailing
by Liu, Guanglu
- S0969698925004333 From incident to impact: Examining consumer resistance to electric vehicles using event systems theory and risk amplification
by Tang, Zhenya & Dong, Xueyan & Tian, Yuxin & Hao, Jianliang & Zhou, Yang
- S0969698925004345 An innovation resistance theory perspective on augmented reality in retail: The moderating role of culture in active and passive resistance
by Maduku, Daniel K. & Mxinwa, Joyce I.
- S0969698925004370 Retailer blockchain adoption with strategic consumers facing counterfeit entry
by Huang, Yuhan & Chen, Jing & Yang, Hui & Sun, Fei
- S0969698925004394 Reconciling consumer intuition and machine: Algorithmic intuition conflict and the design of Consumer–AI collaboration
by Sreejesh, S & Singha, Souvik
- S0969698925004400 Hybrid analytical approach to understanding male consumer behavior: Integrating PLS-SEM, ANN, and sentiment analysis in the context of green grooming products
by Sonkar, Shatabdi & Singh, Pragya & Wannow, Stefanie
- S0969698925004412 Turning the “virtual†into the “actual†: the role of perceived marketplace influence in transforming platform affordances into green logistics behaviour
by Cai, Lanhui & Luo, Wenhao & Fang, Mingjie & Wang, Xueqin
- S0969698925004424 The role of scent congruence with luxury brand image in consumers’ emotions, memory, and brand resonance: A mixed-methods approach using EEG and quantitative analyses
by Kim, Sanghee & Chang, Hyo Jung (Julie) & Ortiz, Bengie L. & Chong, Jo Woon
- S0969698925004436 Exploring passenger perceptions of services and sustainability via online review analytics for airport assessing and diagnosing
by Hsiao, Yu-Hsiang & Li, Bing-Xun
- S0969698925004448 Exploring psychological dependency on romantic companion robots in the single economy: Implications for digital intimacy and consumer services
by Bao, Qian & Xie, Guanhong & Yao, Yuan
- S0969698925004527 Doing good but feeling bad: How checkout donation requests might backfire for retailers by eliciting negative emotional and cognitive consumer response
by Zou, Ying & Matthews, David & Rao Hill, Sally & Hoffmann, Arvid O.I.
- S0969698925004539 Mirroring desire: Narcissism, psychological ownership, and purchase intentions for self-replicated sex robots
by Mahimkar, Amit
- S0969698925004540 Beyond technology: The dual role of AI and narratives in driving ESG performance in China's retail industry
by Mu, Tian tian & Shan, Qiaojuan & Zhu, Guangyu & Xu, Yang & Agag, Gomaa & Alipour, Osman
- S0969698925004552 The effect of cross-gender endorsement in live streaming:the moderating role of sexually related products
by Mo, Shuwei & Yang, Yixing
- S0969698925004564 A dual-orientation framework integrating explicit and silent information for Mobile game improvement and publicity: An asymmetry and term-level CR analysis based on online reviews
by Liu, Yanze & You, Tian-Hui & Cao, Bing-Bing & Zou, Junrong
- S0969698925004606 Men can be green! Resource concern explains gender differences in green consumption
by An, Xin-Ru & Li, Ai-Mei & Liu, Nan & Zhang, Jin & Gao, Ying
- S0969698925004618 Pricing and financing strategies for start-ups’ innovative product: Dynamic game analysis based on consumer value co-creation
by Zhang, Jing & Wang, Junli & Palangkaraya, Alfons & Feng, Zhangwei & Gao, Tie
- S0969698925004631 The interaction effect of virtual streamer anthropomorphism and price expectation discrepancy on purchase intention: The mediating role of inferred intentions
by Li, Ji & Li, Yuanhui & Wang, Xuan
- S0969698925004643 Display advertising or social media post? The impact of endorsement execution form on the effectiveness of virtual influencers’ advertising endorsements
by Li, Yan & Xiang, Xiaofang & Wu, Ruijuan
- S0969698925004655 The double-edged sword of incentivized referral: How invitation mechanisms undermine engagement in PDT-OBCs
by Liu, Hongde & Wang, Taiming & Xiao, Yue & Pan, Gaojie
- S0969698925004667 How digital efforts build equity: Moderating role of brand type, familiarity, and consumer green consciousness in the fashion sector
by Lo, Fang-Yi & Haq, Muhammad Dliya'ul & Wu, Meng-Hsuan & Liu, Matthew Ting Chi
- S0969698925004679 When should sellers offer rebates for consumer reviews
by Xiao, Lei & Dong, Ruixiao
- S0969698925004680 The influence of reward qualifying conditions on participation in online referral programs
by Zhang, Jian & Lu, Qing & Zhang, Li & Harness, David
- S0969698925004692 Skincare satisfaction goes green? A comparative textual analysis of vegan and conventional product reviews
by Park, In-Hyoung & Suk, Jaehye & Kim, Hayoung & Kang, Seunghyun & Chung, Jae-Eun
- S0969698925004709 Disentangling the interplay between customer orientation and innovation. A qualitative study from small independent retailers
by Castaldo, Sandro & Mantovani, Alice & Penco, Lara
- S0969698925004710 Integrating customer actions into aspect-based service quality evaluation: A text mining framework
by Kim, Minjun & Maeng, Kyuho & Ryu, Do-Hyeon
- S0969698925004722 When reality meets intelligence: Integrating ARIx attributes with spatial immersion, self-brand connection, and aesthetic experience to influence retail brand equity
by Arya, Vikas
- S0969698925004734 Collaborative filtering or content-based recommendation? The effects of digital platform recommendation type on consumer's intention
by Li, Feng & Liu, SiTong & Wang, Huanzhang
- S0969698925004746 Fashion retailing and consumers in the digital age: E-semiotics and the Co-creation of luxury brand narratives on instagram
by Naeem, Muhammad
- S0969698925004758 Can AI make us less green? Insights from four experiments on digital speed, time perception, and sustainable consumption
by Wang, Han & Jiang, Songyu & Li, Xuming & Alipour, Osman & Agag, Gomaa
- S0969698925004771 Viewing inside or outside? The effect of internal detail views of food on consumer trust and purchase intention
by Wang, Xingyuan & Xu, Zhiying
- S0969698925004783 When help feels creepy: A MOA model of AI smart-retail adoption via perceived intrusiveness and the moderating role of trust in AI
by Chen, Chih-Jou & Cheng, Julian Ming-Sung
- S0969698925004795 Psychological pathways from fake reviews to consumer switching in e-tailing: a cross-cultural analysis
by Dang-Van, Thac & Doan, Linh T.M. & Huynh, Quintessa
- S0969698925004801 Enhancing perceived legitimacy to increase VR museum revisits: Based on the DAST framework
by Yedi, Wang & Jiaji, Zhu & Qing, Yan
- S0969698925004813 Choosing your companion: How locus of control shapes responses to AI vs. real pets
by Gong, Shuhui
- S0969698925004825 Optimal dynamic regulatory architectures for riders' non-compliant deliveries: A reputation-triggered game analysis
by Li, Hongyong & Qiu, Yuxia & Zhu, Jiantao
- S0969698925004837 Speaking of facts or experiences? The interaction effect between description types of virtual influencers and product types on endorsement effectiveness
by Sun, Yijia & Zheng, Chundong & Ma, Ke
- S0969698925004849 Unpacking private labels: How discount, standard, and premium tiers shape national brand loyalty
by Casteran, Gauthier & Chrysochou, Polymeros
- S0969698925004850 When robots fail: Dual pathways of employee appraisals in hospitality
by Gong, Taeshik & Huang, Yu-Shan (Sandy)
- S0969698925004862 Gender differences in hedonic mobile app stickiness: A multi-group SEM analysis of processing pathways
by Meena, Rahul & Sarabhai, Samar
- S0969698925004874 Tied-goods pricing: Consumer decision-making and managerial implications
by Suk, Kwanho
- S0969698925004886 From TikTok to travel: The impact of sport related user-generated short videos on destination brand attitude and purchase intention
by Zhou, Xinxin & Liu, Guanglu
- S0969698925004898 NFT in loyalty programs: customer motivation for reward pursuit
by Telli, Eda & Aydin, Samet
- S0969698925004904 Unveiling the longitudinal influence of augmented reality cosmetic applications on female buying behavior: A cross-lagged panel model analysis
by Pant, Vivek & Yadav, Rajan & Beniwal, Mohit
- S0969698925004916 Parasocial bonds drive brand connection: How listener-host parasocial relationships enhance brand advocacy through emotional investment
by Sun, Xiao & Li, Jing-peng
- S0969698925004928 From emotional arousal to diminished cognitive control: How configurations of beauty streamer characteristics shape consumer impulse buying
by Jiang, Hongbo & Zeng, Jiaming & Cai, Jiewei
- S0969698925004941 Does it matter who owns the AI device? Impact of device ownership on customer dissatisfaction in AI service failure
by Cao, Zhongpeng & Zhao, Liben & Su, Tong
- S0969698925004953 Data-driven agility in the UK retail sector: How SMEs innovate in dynamic environments through experimental evidence
by Aldossary, Mohammed & Agag, Gomaa
- S0969698925004965 Brands cannot own a human celebrity but can own an AI endorser: AI endorsers’ role in shaping consumer self-brand connection
by Wang, Xinran & Wang, Huanzhang
- S0969698925004977 AI-augmented Co-creation via social media posts and consumer identity formation: The interplay of interaction orientation, empowerment, creativity, and willingness
by Peng, Chi-Yao & Haq, Muhammad Dliya'ul
- S0969698925004989 The effect of the form realism of avatars on users’ intention to disclose privacy in online consultation context
by Nie, Xuan & Zhou, Li
- S0969698925004990 When green feels real: The impact of green brand authenticity on consumer green behaviour and eWOM with PLS-SEM, NCA, and fsQCA
by Liao, Xin & Yu, Weiping & Ji, Siyu
- S0969698926000068 How e-commerce adoption reshapes Scandinavian retail organisations: Employment intensity, enterprise density, and labour productivity
by Regasse, Ghita
- S096969892500428X The substantial role of weather data in consumer spending prediction: A robust machine learning assessment
by Gerg, Isaac D. & Tashie, Arik M. & Patanaik, Amiya & Koester, Evan & Gupta, Himanshu & Farnham, David J.
- S096969892500459X Designer-consumer similarity matters: The effect of AI-designed products on purchase intention
by Yang, Zhen & Tian, Allen Ding
- S096969892500462X Can AI streamers drive purchases in food delivery E-commerce live streaming? Evidence from an O2O platform
by Chen, Yuzhou & Zhang, Yulin & Fan, Haowen & Guo, Yiting
- S096969892500476X The interplay of typeface and apology source in shaping sincerity and forgiveness
by Xiang, Ruojia & Park, Hyun Jung
- S096969892500493X Fast thinking, slow shopping: A context-contingent model of impulse buying across retail formats
by Yang, Jhong-Min
2026, Volume 89, Issue PB
- S0969698925003650 Consumer impulse buying behavior in the evolving marketplace: An integrated quantitative and qualitative approach
by Li, Mingchao & Deng, Ruchun
- S0969698925003832 Influencer-dominated or follower-dominated? The influence of virtual community dominance and social media platform service on influencers' well-being
by Sui, Xiaomeng & Liu, Yun & Zhu, Jin & Liu, Chaoyang
- S0969698925003881 The power of language in promotion: Exploring the impact of language style and the moderating role of address forms
by Peng, Siyu & Li, Chenxi & Tu, Xinyi & Fan, Xiucheng
- S0969698925003893 Overlapping letters communicate uniqueness: The impact of textual logo design and consumption occasion on product evaluation
by Yang, Lu & Huang, Yunhui & Rao, Liqin
- S0969698925003911 The effects of Figure–Ground contrast in App icons on consumer responses: The mediating role of perceived safety
by Sun, Xiaohui & Liang, Zhiqi & Zhang, Ning & Yu, Liqin
- S0969698925003935 The positive effects of warning labels: Evidence from healthy food consumption
by Li, Hanxi & Zhang, Sha & Liu, Xia & Zhao, Hong
- S0969698925003947 Matching generative AI word-of-mouth with product type: Impact on consumer adoption and trust
by Ma, Jiaxin & Zhang, Depeng & Chen, Chunfeng & Du, Helen S.
- S0969698925003959 How pre-purchase return tendency shapes planned vs. unplanned returns in livestream commerce
by Zhou, Qishen & Yang, Anton & Xu, Yalan & Zhan, Fangmin
- S0969698925003960 Editorial to the special issue on decoupling and environmental sustainability
by Ryding, Daniella & Lichy, Jessica & Ritch, Elaine & Harris, Lloyd C.
- S0969698925003972 Decoding consumer responses to anthropomorphic products using electroencephalography, skin conductance, and eye-tracking
by Xu, Zhiwei & Liu, Siqi & Zhang, Siyu & Yang, Yaqi
- S0969698925003984 Formal or informal? Which language do merchants use to reply to negative online reviews?
by Wu, Ruijuan & Huang, Liting
- S0969698925003996 Toward agentic AI: User acceptance of a deeply personalized AI super assistant (AISA)
by Hasselwander, Marc & Sunio, Varsolo & Lah, Oliver & Mogaji, Emmanuel
- S0969698925004011 Understanding user disengagement in social shopping platform: The roles of fatigue and dependency
by Kang, Inwon & Chen, Yecai & Kim, Jinnam
- S0969698925004023 Subscription fatigue - Are you for real? Studying cross-cultural factors for multihoming using consumption value theory
by Sarraf, Shagun & Kar, Arpan Kumar
- S0969698925004035 Do satisfaction and satiation both drive immediate and delayed subscription cancellation? Implications for subscription video-on-demand services
by Becerril-Castrillejo, Ismael & Nieto-GarcÃa, Marta & Muñoz-Gallego, Pablo Antonio
- S0969698925004126 To facial or not to facial? From emoji to empathy in shaping customer satisfaction with chatbot service recovery
by Cao, Zhongpeng & Yu, Kexin
- S0969698925004138 Uncovering consumer loyalty behavior: A data mining approach in the fast-moving consumer goods sector
by Ahmadi, Sadra & Barkhi, Fatemeh & Nikhashemi, S.R.
- S0969698925004151 How and when AI-enabled customer experience shapes sustainable consumption in smart hotels: The role of eco-friendly customer innovativeness
by Ahmad, Sohail & Ashfaq, Muhammad & Song, Jing & Wang, Rui
- S0969698925004163 How Music–Video metaphors build destination brand resonance: Dyadic affect, meaning access, and cultural cues
by Gary, Joston & Gu, Yang & Wang, Hannah & Zhou, Xixing & Feng, Yan & Moreira, António Carrizo
- S0969698925004175 Human versus non-human agents who make predictions of service delivery: An examination of user responses to agents’ view of the future
by Söderlund, Magnus
- S0969698925004187 Bridging gaps: How does mobile banking drives entrepreneurial intention through financial inclusion
by Elbayoumy, Osama & Liu, Ruihong & Ding, Xiu-Hao
- S0969698925004205 Branded, partnered, or opting out: A comparison of secondhand business models in shaping consumer responses
by Shin, Daeun Chloe & Lee, Angie & Lee, Garim
- S0969698925004217 Recursive hierarchical facility optimization for enhancing retail equity: A consumer-centric case in China's 4 state-level new districts
by Huang, Zhuonan & Wang, Shaohua & Liang, Haojian & Zhong, Yang & Wang, Tianbao
- S0969698925004229 Comfort first: Understanding consumer continuance intention in contactless logistics delivery through human–computer interaction
by Yao, Xinyu & Su, Miao & Cai, Lanhui & Qi, Guanqiu
- S0969698925004230 Stylized vs. photorealistic celebrity avatars: What works best for brand endorsement?
by Hu, Hai-hua & Ren, Sijia & Li, Dehong
- S0969698925004242 Who decides: The consumer or the retailer? An LLM-assisted Bayesian framework for modeling purchase decisions with retailer influence
by Liu, Xiexin & Chen, Xinwei
- S0969698925004254 Demystifying how emotional and cognitive resonance to AI-driven content consistency sparks customer engagement and impulse buying in short-video E-commerce
by Xuan Nguyen, Thuy Do & Nguyen, Khoi Minh
- S0969698925004278 When live-streaming fails: Influencer coping strategies, improvisational responses, and consumer purchase intention
by Fang, Lin & Lu, Baozhou & Zhang, Minghao
- S0969698925004321 When the future feels long: How future time perspective shapes upgrade intentions through the lens of self-improvement
by Gong, Xuan & Razzaq, Amar
- S0969698925004357 Designing the fitverse: How vividness, interactivity, and presence drive metaverse fitness engagement
by Saha, Aparnita & Kasilingam, Dharun & Jublee, Daniel Inbaraj
- S0969698925004369 Outsourcing choice: AI voice assistants as shopping surrogates
by Mo, Linlin & Sands, Sean & Leckie, Civilai
- S0969698925004382 Time tells all: The impact of long-term brand activism on brand loyalty and hypocrisy perceptions
by Jiang, Xia & Chen, Hanzhang & Qin, Xinghong & Lei, Xi
- S096969892500400X AI or human: How the type of information to be disclosed alters customer service agent preferences
by Dai, Xiaohe & Zhang, Li & Huang, Zhiyuan & Wang, Li
- S096969892500414X Emojis as catalysts: How AI agents leverage emojis to enhance customer engagement across the pre-core and core service stages
by Luo, Lijuan & Wang, Kang & Zheng, Yujie
- S096969892500431X Return fees in online retailing - Psychological mechanisms across fee designs and product categories
by Mayr, Kathrin & Amsl, Sarah & Schwendtner, Teresa & Kotzab, Herbert & Teller, Christoph
2026, Volume 89, Issue PA
- S0969698925003340 The upside of mind wandering in influencing purchasing intention: A conditional process analysis of the moderating role of temporal distance and mediating effects of memory
by Qiao, Lin & Shen, Xiangyou
- S0969698925003352 Insignificance drives bonding: How awe toward nature influences consumers' preference for warm brands
by Wang, Tingyi & Chen, Rong
- S0969698925003388 Monetary return policies in fashion e-retail: Exploring the role of retailer brand attachment on consumer responses
by Klütz, Anna-Marie & Albrecht, Carmen-Maria
- S0969698925003406 Say-one-thing-and-mean-another consumers? A multi-method study of functional demand mismatch in e-commerce AI assistants
by Chen, Shuai & Zhao, Yang
- S0969698925003455 Who Gets Heard? Analyzing online restaurant reviews to understand the representation of vulnerable consumers
by Wang, Yiru & Kuchmaner, Christina A. & Xu, Xun & Xu, Ran
- S0969698925003467 The scarcer, the more eager to buy? How does the scarcity of blind box products affect impulse purchase intention
by Tang, Xiaoli & Zhang, Yi
- S0969698925003571 Does sustainability knowledge deepen emotional bonds? A study of creative branding in social commerce
by Duong, Nam Tien
- S0969698925003583 Is sadness always bad? The effects of streamers’ multimodal expressions on viewer engagement in live streaming
by Luo, Lijuan & Xu, Meiling & Wan, Fei
- S0969698925003595 Anthropomorphism of virtual influencers: A congruence perspective
by Cao, Yijia & Yao, Yongheng (Angus) & Wang, Fang
- S0969698925003601 Guidance strategies for green consumption from an information ecology perspective: Dynamic modeling and scenario simulation in social networks
by Huang, Han & Li, Qianwen & Long, Ruyin
- S0969698925003613 To serve the country or avoid risk? The effects of strategic versus responsive CSR on consumer trust under high tariff salience
by Dai, Luote & Xiang, Kangli & Gu, Shengyu & Zhou, Xiaomin
- S0969698925003625 Self-image matters: Examining individual differences in resistance to loss framing messages
by He, Jun & Calluso, Cinzia & Donato, Carmela & Thouvarecq, Regis & Iodice, Pierpaolo
- S0969698925003637 Concern for others' perceptions of fairness reduces variety-seeking behavior when choosing for multiple others
by Zhao, Lei & Wang, Yuhang & Peng, Yuqi & Wang, Yujie & Hu, Fengpei
- S0969698925003649 The seduction and the strain: How rich channel environments enliven and overwhelm consumers
by Wang, Wenqi & Hua, Haiyan & Wang, Hong & Zeng, Luanyi
- S0969698925003674 The bright side of fictional information: Positive impacts of AI hallucination on tourists’ cultural contact
by Wang, Yuchen & Guo, Rui
- S0969698925003686 The power of contextual attire: Effects of style and color brightness on customer mood and food consumption
by Wang, Sijun & Dong, Junwu & Guo, Yili
- S0969698925003698 Weather, temperature, and variety-seeking: When arousal turns environment into choice
by Sui, Jiarui & Hu, Jianhao & Zhang, Xuan & Li, Wanyue
- S0969698925003704 Religious sensitivity in controversial advertising: A comparative study of consumer behavior in Pakistan and Hungary
by Ul Ain, Qurat & Rasool, Shahid & Zeshan, Muhammad & Chaney, Damien
- S0969698925003716 When and how AI personalization drives sustainable purchases: The roles of relevance, privacy, and transparency in eco-friendly advertising
by Qadri, Usman Ahmad & Ahmed Moustafa, Alsadig Mohamed & Waqas, Muhammad
- S0969698925003728 Who and how to pair with a virtual influencer? The impact of co-endorser type, perceived distance, and gender congruence on consumer responses in virtual influencer collaborations
by Liu, Fanjue
- S0969698925003741 When the city Stalls, so does kindness: Exploring the influence of urban traffic environments on prosocial behavior
by Zou, Huan & Niu, Yongge & Ma, Xiaona
- S0969698925003753 Introducing the adaptive “Dual Response†Kano method – conceptualization and empirical application
by Brand, Benedikt M. & Rese, Alexandra
- S0969698925003765 Reducing frontline employee directed verbal abuse: A multi-study approach
by Mortimer, Gary & Osorio Andrade, MarÃa Lucila & Wang, Shasha
- S0969698925003777 Decoding customer experiences on meal delivery apps: A cross-platform text-mining analysis of online reviews through the lens of service psychology theories
by Shah, Adnan Muhammad & Ahmad, Pir Noman & Abbasi, Amir Zaib & Parvez, Muhammad Omar & Han, Spring H. & Bayram, Gül Erkol & Lee, KangYoon
- S0969698925003789 The ethics of automation: How the degree of robot adoption shapes unethical consumer behavior
by Deng, Changdian & Chang, Yaping & Xia, Yujia
- S0969698925003790 Making art accessible: How prompted AI use for simplifying art descriptions enhances museum visit satisfaction
by Michelsen, Meg & Mukherjee, Pubali
- S0969698925003819 More pressure or more support? The Manager's dueling roles in the relationship between salesperson time pressure and sales performance
by Vieira, Valter Afonso & Filho, Hercilio Costa & Gabler, Colin B. & Agnihotri, Raj
- S0969698925003820 Performance analysis of supermarkets: a combined approach using DEA and linear regression
by Telles de Proença, Odair & Coelho Soares, Thiago & Mazon, Gisele & Soares, Sandro
- S0969698925003844 Beyond status: The LEX model and the future logic of luxury retail
by Klaus, Phil
- S0969698925003856 Corrigendum to “A conceptual model to imply a negative innovation assessment framework on consumer behaviors through the electronic business platforms†[J. Retail. Consum. Serv. 74 (2023) 1–20 103450]
by Petcharat, Thanatchaphan & Jattamart, Aungkana & Leelasantitham, Adisorn
- S0969698925003868 Beyond algorithms: How socio-technical antecedents drive social-exchange outcomes in AI travel planning personalization
by Liu, Gus Guanrong & Lv, Linxiang & Meng, Lucia Lu & Tao, Jinyan
- S0969698925003923 Is more always better? The effect of audience size on sales performance in live streaming commerce: A multimethod study
by He, Lifeng & Li, Xinmiao & Li, Yuzhuo & Liu, Yu & Zhang, Ning & Zhou, Xiaohang
- S096969892500342X Should the doctor smile at me? The impact and mechanism of the service avatar's smile display and realism on the customer's self-disclosure in healthcare consultation services
by Hu, Guimei & Xie, Tao & Wang, Haizhong & Liu, Wumei
- S096969892500373X Online purchasing and household food waste: unpacking the role of value assessment discrepancies from purchase to usage
by Tian, Qingsong & Gao, Wenbing & Lin, Yan & Yu, Yan & Li, Chongguang
- S096969892500387X Impact of impulse buying on product return in online shopping
by Li, Mingfang & Choudhury, Askar H. & Du, Jiangang
- S096969892500390X Catalyzing re-innovation: How digital transformation drives recovery from technological failure in manufacturing
by Zhang, Yang & Yang, Xuan & Xu, Xuanxuan & Wan, Jun
2026, Volume 88, Issue C
- S0969698925001936 Green Specificity: Igniting curiosity and arousing emotional ambivalence
by Tan, Ser Zian & Yang, Lin & Loo, Wee Hong
- S0969698925002243 Strategic decision-making in the sharing economy: Balancing profitability and sustainability in retail, rental, and second-hand markets using a game-theoretic approach
by Salimi, Saba & Shahriari, Mohsen & Khosroshahi, Hossein
- S0969698925002292 Customer flow spillovers in retailers' short- and long-term decisions: Profitability and dynamic mechanisms
by Bao, Chunyu & Li, Min & Pei, Yiying
- S0969698925002322 A longitudinal big data approach to theorizing consumers' continuance intention to use loyalty apps
by Ahmed, Waqas & Al-Sharafi, Mohammed A. & Raza, Ali & Al-Zaeemi, Shehab Abdulhabib Saeed & Al-Bashrawi, Mousa Ahmad & Dwivedi, Yogesh K.
- S0969698925002383 From purchase to return: How personalized E-commerce recommendations shape consumer behavior
by Lo, Hui-Chiung & Chang, Wen-Jung & Chen, I-Hung
- S0969698925002395 Navigating the shifting landscape of multi-level user demands: A novel hybrid approach for identifying product opportunities and directions
by Li, Qing & Lin, Jie & Wang, Chao & Xiao, Shuaiyong & Jiang, Xiaoyan & Hu, Zijuan
- S0969698925002401 A stimulus-organism-response approach to predicting membership retention in fitness clubs
by Watts, Helen & Francis-Smythe, Jan & Bell, Robin
- S0969698925002413 The power of influencers: How moral image drives suboptimal food consumption
by Guan, Biyu & Li, Xin & Zeng, Shiyu & Liu, Pei & Sun, Hailong
- S0969698925002437 The role of consumer involvement in cue use during food purchasing Decisions: The moderating effect of consumer familiarity
by Yin, Han & Fang, Eddy S. & Kearney, Treasa & Mirosa, Miranda & Guenther, Peter
- S0969698925002449 Machine talk: When flattery sounds better from a bot
by Chai, David & Li, Jian & Huang, Jinsong
- S0969698925002450 Universal appeal? A flow theory perspective on the adoption of digital twin-based fashion technology
by Kao, Yuju Rubie & Jai, Tunmin Catherine
- S0969698925002462 “Manipulated virtual influencers (VIs)†： The impact of VI post customization level on consumers’ willingness to engage in VI marketing campaigns
by Dong, Xuebing & Wang, Biao & Fan, Xiucheng & Deng, Nianqi
- S0969698925002474 Front or back? The impact of AI information presentation order on purchase intentions at different AI innovation locus
by Dai, Qi & Jiang, Yuanyuan
- S0969698925002486 Is authenticity rewarded or inauthenticity penalized? Reconsidering the value of brand authenticity
by Kokkoris, Michail D. & Kamleitner, Bernadette
- S0969698925002498 From complexity to chaos: Understanding their combined impact on customer experience in retail environments
by Ling, Weijie & Lee, Hyemin & Xu, Huayuan & Pan, Younghwan
- S0969698925002504 Bridging logistics and payment to build trust in African E-Retail: The role of logistics service quality, payment drivers, and cultural influences
by El Aissoug, Chaimaa & Kim, Thai Young & Wang, Xueqin
- S0969698925002516 The efficacy of the use of social media networks and celebrity endorsers on green Consumption: An integrated model of attitude, intention, and actual behavior
by Kalam, Abul & Mollah, Muhammad
- S0969698925002528 The dynamic impact of electronic word-of-mouth (eWOM) in the movie market lifecycle: the moderating role of key creators’ activity on movie attendance
by Wang, Qi & Fan, Xiaoqian & Zhang, Wen
- S0969698925002541 What's in a Name? The differential impact of branded vs. generic promotional credit on repurchase intention
by Ramadoss, Raghuram
- S0969698925002553 Drivers of green consumer behavior in hotels: The roles of green attitudes and environmental gardening identity (PLS-SEM and fsQCA evidence)
by Kumar, Jai & Huang, Jinyan & Kumari, Joti
- S0969698925002565 More saturated, better Performance: How color saturation affects product performance perception
by Huang, Zhiyuan & Dai, Xiaohe & Wang, Li
- S0969698925002577 Implications of retailer-owned digital twins services: The trade-offs between customer experience, misfit returns reduction, and investment costs
by Yang, Qin & Sun, Lin & Wu, Xu & Li, Youwei
- S0969698925002589 The untapped influence of employee incivility on customer citizenship behavior: A mixed-methods inquiry in quick-service restaurants
by Shagirbasha, Shameem & Kumar, Madhan & Panda, Nalinakshya
- S0969698925002590 Stop sabotaging your Influencers: How language formality undermines engagement in sponsored content
by Jha, Abhishek Kumar & Singhania, Ronak & Bagchi, Samrat
- S0969698925002607 Demand forecasting in cross-border live streaming commerce: An explainable multimodal AI framework for market segmentation
by Zhang, Qi & Ye, Feng & Li, Xue & Gao, Pengbin
- S0969698925002619 Witnessing robot mistreatment: A dual-path model of behavioral contagion and empathy in customer observers
by Gong, Taeshik & Huang, Yu-Shan (Sandy)
- S0969698925002620 When customization mode meets product innovativeness: How their match drives consumer purchase
by Xu, Qiang & Wang, Xiaoqun & Sun, Qingzhou
- S0969698925002632 Effects of emotional expression on user engagement in virtual influencers’ Instagram posts: A comparative analysis with human influencers
by Ko, Chaeeun & Baek, Hyunmi
- S0969698925002644 Unwavering interests in influencers: Influencer-focused barrages in social media product review videos
by Pei, Yanli & Wu, Juntao & Wang, Fang & Wang, Shan
- S0969698925002656 Virtual characters, virtual influence? Assessing the efficacy of virtual and human influencers and the influence of need for interaction and consumer envy
by Pichierri, Marco & Belk, Russell W.
- S0969698925002668 A lifecycle-based household recommendation system: From product recycling to purchasing
by Chen, Xingyu & Peng, Bo & Liu, Ying
- S0969698925002681 Understanding the mechanism behind consumers’ purchase intentions toward AI recommendations: The trade-off between privacy and incentives
by Gong, Shuhui & Liu, Lu & Shao, Jiawei & Li, Yue & Yang, Yuting
- S0969698925002693 Framing luxury in the resale era: Matching influencer type with regulatory focus in second-hand luxury consumption
by Nguyen, Dung Minh & Nguyen, Trieu
- S0969698925002711 How assortment size, distinctive allocations, and local market density affect convenience store transaction performance
by Chien, Pei-Yu & Cadeaux, Jack
- S0969698925002723 Optimizing pricing in an online marketplace: The role of buy-now, pay-later option and return policies
by Najafi-Ghobadi, Somayeh & Rezaei Kalantary, Mina
- S0969698925002735 Targeted vs. universal: Optimal strategies for multi-unit purchase coupons
by Wang, Yan & Xing, Wei & Zhao, Xuan & Zhou, Yongsheng
- S0969698925002747 Visualizing brand longevity: How logo concreteness shapes consumer perceptions of brand age
by Zheng, Lijing & Zhu, Yi
- S0969698925002759 Can ChatGPT relate to you? Exploring consumer satisfaction with AI-generated product advice through the lens of consumption values
by Meng, Kexin & Xiao, Jing Jian
- S0969698925002760 Does ‘green’ matter? Understanding consumer behavior toward low-involvement green products
by Salhieh, Sa’Ed M.
- S0969698925002772 Barriers and motivators of globalization for buying behavior of imported Chinese domestic home appliances: the roles of brand image, product judgement, perceived product quality and endorser's credibility
by Le, Nguyen & Nguyen, Tai Tan & Nguyen, Hoa Thi Lien
- S0969698925002784 Reselling or consignment? Blockchain adoption and sales model choices under consumer reference quality effects
by Yi, Yongxi & Feng, Yuan & Li, Yuqiong & Li, Chao
- S0969698925002796 Disruptive but costly: How upside-down logos backfire in consumer responses to brands
by Baek, Tae Hyun & Yim, Mark Yi-Cheon & Park, Jooyoung & Cho, Areum
- S0969698925002802 What does it take to buy in brick-and-mortar secondhand fashion stores? A non-user segmentation with recommendations considering current secondhand retail trends
by Zechiel, Felix & Blaurock, Marah & Büttgen, Marion
- S0969698925002814 Beyond persuasion Knowledge: Examining the roles of visual appeal, visual congruence, and social proof in influencer advertising
by Kong, Juan & Lou, Chen
- S0969698925002826 Building Lovemarks with social media marketing: A methodological comparison
by Westland, J. Christopher
- S0969698925002838 Factors affecting consumers’ energy curtailment behavior and purchases of energy-efficient appliances
by Nguyen, Hoang Viet & Nguyen, Ninh & Le, Bao Ngoc & Pervan, Simon & Vu, Tuan Duong & Nguyen, Thi My Nguyet
- S0969698925002851 How lack of choice to opt-out of generative artificial intelligence in traditional search engines drives consumer switching intentions: The mechanism of empowerment
by Mukherjee, Pubali & Jain, Varsha
- S0969698925002875 A stimulus-organism-response eye-tracking survey of how background-foreground images drive image appeal, product perception, and willingness to pay in e-commerce
by Chaudhuri, Neha & Gupta, Gaurav & Lim, Weng Marc
- S0969698925002887 Shopping goal specificity matters: How algorithmic recommendations influence adoption intention
by Xin, Jie & Qin, Peng & Li, Tingting & Yang, Zhihao
- S0969698925002899 Consumer evaluation of corporate social irresponsibility (CSIR): The roles of CSIR type, brand awareness, and domain congruence
by Luan, Chi-Cheng & Zhang, Su
- S0969698925002905 Confidence and country: How consumer economic outlook shapes domestic country bias
by Hampson, Daniel Peter & Zhang, Yicong & Guo, Xiaoling & Lee, Eunkyung & Qu, Xiaoju
- S0969698925002917 Strategic pricing of private labels: The role of within-category processed food diversity
by Patel, Pankaj C.
- S0969698925002929 Too human to trust? How AI human-likeness and context orientation shape consumer preferences in premium high-tech markets
by Chae, Myoung-Jin & Kim, Molan
- S0969698925002930 Consumer hope and sustainable consumption: Integrating structural and configurational insights
by Sadiq, Mohd & Fazal-e-Hasan, Syed Muhammad & Ahmadi, Hormoz & Mortimer, Gary & Murdy, Samantha & Dann, Susan
- S0969698925002942 Beyond the screen: Understanding consumer engagement with live-stream shopping from the perspective of the information system success model
by Wang, Xiao-Wu & Guo, Yihao
- S0969698925002954 Why subscribers cut the cord: A study of the migration from pay-TV to OTT services through the push-pull-mooring framework
by Kim, Daegyu & Kim, Hun & Kim, Yonghee
- S0969698925002966 When feeling takes a backseat in livestream commerce: The effects of virtual versus human streamers on consumers’ impulsive buying
by Liu, Zixuan & Zhong, Shiquan & Jia, Ning & Zhang, Jiemin & Lee, Likchern
- S0969698925002978 From rational depletion to impulsive decision: A multi-information source perspective in social livestreaming e-commerce
by Zhang, Yundi & Fu, Shixuan & Yan, Xiangbin
- S0969698925002991 Sports, politics, and social media: A Human-AI collaborative analysis of consumer reactions to Trump's break 50 appearance
by Qian, Tyreal Yizhou & Gong, Hua & Xu, Chenglong
- S0969698925003005 Instrumental vs. hedonic Affordances: Examining their impact on repurchase behavior on live commerce platforms through self-determination theory
by Chen, Hongquan & Zhang, Shuhua & Shao, Bingjia & Zhang, Yong & Zhao, Quanwu
- S0969698925003091 Mapping digital satisfaction dimensions in mobile fashion retail: Service-Dominant Logic in the Turkish market
by Tunca, Sezai & Balcioglu, Yavuz Selim
- S0969698925003121 Do second-hand luxury retailers affect luxury brand image? Exploring the mediation of construal level theory between official and unofficial retailers
by Bai, Huifeng & Tassiello, Vito & Sun, Yan & Shi, Jin
- S0969698925003133 When sparks fly: How arousal-driven atmospheres, brand positioning, and consumer traits collide in live-streaming ecosystems
by Shao, Bingjia & Zhu, Yinghui & Yang, Pianpian & Qin, Yan
- S0969698925003145 Caught in the Act: Natural recognition of deepfake UGC ad, expectancy violation and consumer responses
by Yang, Jing & Lee, Susanna S.
- S0969698925003157 Purpose and profit: Understanding consumer reactions to social enterprises in retail and services
by Althuizen, Niek & Sánchez Sánchez, Carlos Raúl & Osburg, Victoria-Sophie & Batt, Verena & Falter, Mareike
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