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A bridge to relevance: on the history of the Academy of Marketing Science® (AMS)

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Listed:
  • Barry J. Babin

    (Academy of Marketing Science, Morris Lewis Professor of Marketing, University of Mississippi, University)

  • Julie Guidry Moulard

    (Academy of Marketing Science, Louisiana Tech University)

  • Jay D. Lindquist

    (Western Michigan University)

Abstract

AMS has survived half a century. Originally envisioned by Harold W. Berkman, who survived nearly a full century, the association has grown in numbers and in prominence. While AMS is well-known for its two leading academic journals and for hosting well-attended annual conferences and the World Marketing Congress, relatively little has been written about AMS history. We contribute a brief history of AMS that emphasizes the organization’s missions and values. In particular, AMS, along with its publications and conferences, has been, is, and will continue to aim to represent, a bridge between the academic and practicing marketing community. Further, that bridge should be built upon quality, service, and integrity.

Suggested Citation

  • Barry J. Babin & Julie Guidry Moulard & Jay D. Lindquist, 2021. "A bridge to relevance: on the history of the Academy of Marketing Science® (AMS)," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 454-463, December.
    • Handle: RePEc:spr:amsrev:v:11:y:2021:i:3:d:10.1007_s13162-021-00221-z
    DOI: 10.1007/s13162-021-00221-z
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    References listed on IDEAS

    as
    1. Shelby D. Hunt, 2020. "Indigenous theory development in marketing: the foundational premises approach," AMS Review, Springer;Academy of Marketing Science, vol. 10(1), pages 8-17, June.
    2. Barry J. Babin & Nina Krey, 2022. "How could anyone forget Harold W. Berkman?," Journal of the Academy of Marketing Science, Springer, vol. 50(1), pages 4-7, January.
    Full references (including those not matched with items on IDEAS)

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