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Sustainable provisioning systems: Extending Alderson’s transvection analysis to detect value loss, power asymmetry and underperforming markets

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Listed:
  • Ben Wooliscroft

    (Auckland University of Technology)

  • James Wilkes

    (University of Otago)

Abstract

Business research has offered many tools to understand the opportunity for single firms to create or realise value in the provisioning system. The majority of sustainability tools also relate to single firms, or households. Sustainability is a whole of system shift and we require tools to understand the relationship between different members of the provisioning system and the distribution of costs (internal and externalities) and profits through the system. Building on the work of Wroe Alderson, we provide a tool—the extended transvection—to analyse a provisioning system that provides insights into: information flows, value creation/capture/loss, risk, externalities, equity and fairness, and underperforming provisioning systems. Together these insights allow us to see the sustainability of the provisioning system. The extended transvection also allows for considering scenarios regarding adjusted/alternate provisioning systems.

Suggested Citation

  • Ben Wooliscroft & James Wilkes, 2025. "Sustainable provisioning systems: Extending Alderson’s transvection analysis to detect value loss, power asymmetry and underperforming markets," AMS Review, Springer;Academy of Marketing Science, vol. 15(1), pages 59-73, June.
    • Handle: RePEc:spr:amsrev:v:15:y:2025:i:1:d:10.1007_s13162-025-00307-y
    DOI: 10.1007/s13162-025-00307-y
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    References listed on IDEAS

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    1. Wroe Alderson, 2006. "Transactions and Transvections," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 229-249, Springer.
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    8. Ben Wooliscroft, 2006. "Introduction to Part II: Wroe Alderson’s Theory of Market Behavior — Selected Writings," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 35-37, Springer.
    9. Shelby D. Hunt, 2020. "Indigenous theory development in marketing: the foundational premises approach," AMS Review, Springer;Academy of Marketing Science, vol. 10(1), pages 8-17, June.
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    12. Ben Wooliscroft, 2006. "Wroe Alderson a Life," Springer Books, in: Ben Wooliscroft & Robert D. Tamilia & Stanley J. Shapiro (ed.), A Twenty-First Century Guide to Aldersonian Marketing Thought, chapter 0, pages 3-32, Springer.
    13. Shelby D. Hunt & Sreedhar Madhavaram & Hunter N. Hatfield, 2022. "The marketing discipline’s troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal," AMS Review, Springer;Academy of Marketing Science, vol. 12(3), pages 139-156, December.
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