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Content
March 2025, Volume 44, Issue 2
- 247-267 Engagement That Sells: Influencer Video Advertising on TikTok
by Jeremy Yang & Juanjuan Zhang & Yuhan Zhang - 268-286 Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta
by Nils Wernerfelt & Anna Tuchman & Bradley T. Shapiro & Robert Moakler - 287-305 Product Safety and Liability with Deceptive Advertising and Moral Hazard
by Xu Guan & Huan Cao & Krista J. Li & Yucheng Ding - 306-326 On the Profitability of Loyalty
by Ying Lei & Ji Shen & Ei Yang & Xin Zhai - 327-352 Personalizing Ad Load to Optimize Subscription and Ad Revenues: Product Strategies Constructed from Experiments on Pandora
by Ali Goli & David H. Reiley & Hongkai Zhang - 353-373 Overdiagnosis and Undertesting for Infectious Diseases
by Tinglong Dai & Shubhranshu Singh - 374-389 Endogenous Costs, Market Competition, and Disclosure
by Xi Li - 390-410 Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out
by Z. Eddie Ning & Jiwoong Shin & Jungju Yu - 411-436 Inventory Information Frictions Explain Price Rigidity in Perishable Groceries
by Naveed Chehrazi & Robert Evan Sanders & Ioannis Stamatopoulos - 437-456 Parallel Experimentation and Competitive Interference on Online Advertising Platforms
by Caio Waisman & Navdeep S. Sahni & Harikesh S. Nair & Xiliang Lin - 457-477 Multiobjective Personalization of Marketing Interventions
by Omid Rafieian & Anuj Kapoor & Amitt Sharma - 478-481 Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition
by Lan Luo
January 2025, Volume 44, Issue 1
- 1-29 Recommending for a Multi-Sided Marketplace: A Multi-Objective Hierarchical Approach
by Yuyan Wang & Long Tao & Xian Xing Zhang - 30-53 Can AI and AI-Hybrids Detect Persuasion Skills? Salesforce Hiring with Conversational Video Interviews
by Ishita Chakraborty & Khai Chiong & Howard Dover & K. Sudhir - 54-64 What Drives Demand for Playlists on Spotify?
by Max J. Pachali & Hannes Datta - 65-83 Asymmetric Impact of Matching Technology on Influencer Marketing: Implications for Platform Revenue
by Jessie Liu & Yi Liu - 84-101 The Value of Platform Endorsement
by Mimansa Bairathi & Xu Zhang & Anja Lambrecht - 102-128 Estimating Parameters of Structural Models Using Neural Networks
by Yanhao (Max) Wei & Zhenling Jiang - 129-154 Call Me Maybe: Does Customer Feedback Seeking Impact Nonsolicited Customers?
by Rupali Kaul & Stephen J. Anderson & Pradeep K. Chintagunta & Naufel Vilcassim - 155-175 The Interactions of Customer Reviews and Price and Their Dual Roles in Conveying Quality Information
by Yuxin Chen & Jinzhao Du & Ying Lei - 176-195 Online Causal Inference for Advertising in Real-Time Bidding Auctions
by Caio Waisman & Harikesh S. Nair & Carlos Carrion - 196-219 A Theory-Based Explainable Deep Learning Architecture for Music Emotion
by Hortense Fong & Vineet Kumar & K. Sudhir - 220-239 Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games
by Junming Yin & Yue (Katherine) Feng & Yong Liu - 240-241 Erratum on “Purchase Decision Reversals” Model by Shulman et al. (2015)
by Xin He & Chuntao Li - 242-242 Rejoinder: “Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence”
by Jeffrey D. Shulman & Marcus Cunha & Julian K. Saint Clair
November 2024, Volume 43, Issue 6
- 1153-1167 Influencers: The Power of Comments
by Cristina Nistor & Matthew Selove - 1168-1187 Dual Role and Product Featuring Strategy of Digital Platform
by Ruitong Wang & Ye Qiu - 1188-1203 Don’t Hurry, Be Happy! The Bright Side of Late Product Release
by Mushegh Harutyunyan & Chakravarthi Narasimhan - 1204-1225 Consumption Responses to an Unpopular Policy: Evidence from a Short-Lived Soda Tax
by Andrew T. Ching & Daniel Goetz - 1226-1241 Competitive Model Selection in Algorithmic Targeting
by Ganesh Iyer & T. Tony Ke - 1242-1259 Designing Loot Boxes: Implications for Profits and Welfare
by Jin Miao & Sanjay Jain - 1260-1278 Getting a Break in Bargaining: An Upside of Time Delays
by Preyas Desai & Pranav Jindal - 1279-1298 Agency Market Power and Information Disclosure in Online Advertising
by W. Jason Choi & Amin Sayedi - 1299-1316 Endogenous Inequality in Decentralized Two-Sided Markets
by Dmitri Kuksov
September 2024, Volume 43, Issue 5
- 925-952 Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels
by Fei Long & Wilfred Amaldoss - 953-970 Using Text Analysis in Parallel Mediation Analysis
by Judy (Zijing) Zhang & H. Alice Li & Greg M. Allenby - 971-985 Effects of Market Size and Competition in Two-Sided Markets: Evidence from Online Dating
by Jessica Fong - 986-1001 Where Does Advertising Content Lead You? We Created a Bookstore to Find Out
by Ilya Morozov & Anna Tuchman - 1002-1030 Effective Adaptive Exploration of Prices and Promotions in Choice-Based Demand Models
by Lalit Jain & Zhaoqi Li & Erfan Loghmani & Blake Mason & Hema Yoganarasimhan - 1031-1051 Media Formats of Advertising
by Song Lin - 1052-1080 Multiattribute Search: Empirical Evidence and Information Design
by Pedro M. Gardete & Megan Hunter - 1081-1101 Peer-to-Peer Markets with Bilateral Ratings
by T. Tony Ke & Monic Sun & Baojun Jiang - 1102-1131 Local Market Reaction to Brand Acquisitions: Evidence from the Craft Beer Industry
by Ali Umut Guler & Kanishka Misra & Vishal Singh - 1132-1148 Promotional Campaign Duration and Word of Mouth in Solar Panel Adoption
by Bryan Bollinger & Kenneth Gillingham & Stefan Lamp & Tsvetan Tsvetanov
July 2024, Volume 43, Issue 4
- 697-708 Frontiers: Digital Hermits
by Jeanine Miklós-Thal & Avi Goldfarb & Avery Haviv & Catherine Tucker - 709-722 Frontiers: Can Large Language Models Capture Human Preferences?
by Ali Goli & Amandeep Singh - 723-733 Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment
by Sebastian Gabel & Dominik Molitor & Martin Spann - 734-750 Advertising and Content Creation on Digital Content Platforms
by Qitian Ren - 751-777 Uninformed Choices in Perishables
by Karsten Hansen & Kanishka Misra & Robert Evan Sanders - 778-796 Can Merchants Benefit from Entry by (Amazon-Like) Platform if Multiagent Prices Signal Quality?
by Ye Qiu & Ram C. Rao - 797-816 Estimating Demand for Subscription Products: Identification of Willingness to Pay Without Price Variation
by Cheng Chou & Vineet Kumar - 817-839 Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace
by Mingyu Joo & Jiaqi Shi & Vibhanshu Abhishek - 840-862 The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective
by Jiwoong Shin & Chi-Ying Wang - 863-884 Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals
by Ta-Wei Huang & Eva Ascarza - 885-902 Creation, Consumption, and Control of Sensitive Content
by Yue Wu - 903-917 Latent Stratification for Incrementality Experiments
by Ron Berman & Elea McDonnell Feit - 918-920 Commentary on “Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors”
by Ting Zhang
May 2024, Volume 43, Issue 3
- 469-478 Frontiers: Pirating Foes or Creative Friends? Effects of User-Generated Condensed Clips on Demand for Streaming Services
by Guangxin Yang & Yingjie Zhang & Hongju Liu - 479-487 Frontiers: Smoke and Mirrors: Impact of E-cigarette Taxes on Underage Social Media Posting
by Piyush Anand & Vrinda Kadiyali - 488-505 Pricing Strategy of Competing Media Platforms
by Wilfred Amaldoss & Jinzhao Du & Woochoel Shin - 506-522 Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy
by Sai Chand Chintala & Jūra Liaukonytė & Nathan Yang - 523-541 Toward an Information-Processing Theory of Loss Aversion
by J. Miguel Villas-Boas - 542-563 A Longitudinal Examination of the Relationship Between National-Level Per Capita Advertising Expenditure and National-Level Life Satisfaction Across 76 Countries
by Michael A. Wiles & Saeed Janani & Darima Fotheringham & Chadwick J. Miller - 564-589 Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts
by Ali Goli & Simha Mummalaneni & Pradeep K. Chintagunta - 590-614 A Bias Correction Approach for Interference in Ranking Experiments
by Ali Goli & Anja Lambrecht & Hema Yoganarasimhan - 615-636 Online Search and Optimal Product Rankings: An Empirical Framework
by Giovanni Compiani & Gregory Lewis & Sida Peng & Peichun Wang - 637-672 Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales
by Stephen J. Anderson & Pradeep K. Chintagunta & Naufel Vilcassim - 673-693 How Does a Firm Adapt in a Changing World? The Case of Prosper Marketplace
by Xinlong Li & Andrew T. Ching
March 2024, Volume 43, Issue 2
- 244-253 Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors
by Frank Germann & Stephen J. Anderson & Pradeep K. Chintagunta & Naufel Vilcassim - 254-266 Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis
by Peiyao Li & Noah Castelo & Zsolt Katona & Miklos Sarvary - 267-279 Frontiers: A Simple Forward Difference-in-Differences Method
by Kathleen T. Li - 280-288 Frontiers: Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases
by Ioannis Evangelidis - 289-316 Dynamic Pricing and Organic Waste Bans: A Study of Grocery Retailers’ Incentives to Reduce Food Waste
by Robert Evan Sanders - 317-345 Platform Manipulation in Online Retail Marketplace with Sponsored Advertising
by Fei Long & Yunchuan Liu - 346-359 For-Sale-by-Owner Platforms and Intermediation Pricing: Evidence from a Natural Experiment
by Qiyuan Wang - 360-377 Advertising as Information for Ranking E-Commerce Search Listings
by Joonhyuk Yang & Navdeep S. Sahni & Harikesh S. Nair & Xi Xiong - 378-391 Combining Observational and Experimental Data to Improve Efficiency Using Imperfect Instruments
by George Z. Gui - 392-406 Put Your Mouth Where Your Money Is: A Field Experiment Encouraging Donors to Share About Charity
by Ike Silver & Deborah A. Small - 407-418 What Cookie-Based Advertising Effectiveness Fails to Measure
by Min Tian & Paul R. Hoban & Neeraj Arora - 419-439 Unlimited Testing: Let’s Test Your Emails with AI
by Nguyen Nguyen & Joseph Johnson & Michael Tsiros - 440-461 When the Data Are Out: Measuring Behavioral Changes Following a Data Breach
by Dana Turjeman & Fred M. Feinberg - 462-463 Erratum on “Competing for Recommendations” Model by Zhou and Zou (2023)
by Jinyi Liu & Tingliang Huang - 464-464 Rejoinder on “Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces”
by Bo Zhou & Tianxin Zou
January 2024, Volume 43, Issue 1
- 1-12 Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube
by Nils Wlömert & Dominik Papies & Michel Clement & Martin Spann - 13-15 Comment on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”
by Rebecca Tushnet - 16-19 Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”
by Nils Wlömert & Dominik Papies & Michel Clement & Martin Spann - 20-32 Frontiers: Inequalities in Dealers’ Interest Rate Markups? A Gender- and Race-Based Analysis
by O. Cem Ozturk & Cheng He & Pradeep K. Chintagunta - 33-53 Intermediaries in the Online Advertising Market
by Anna D’Annunzio & Antonio Russo - 54-72 Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests
by J. Jason Bell & Christian Pescher & Gerard J. Tellis & Johann Füller - 73-91 Making Inclusive Product Design a Reality: How Company Culture and Research Bias Impact Investment
by Jeffrey D. Shulman & Zheyin (Jane) Gu - 92-113 Welfare Effects of Personalized Rankings
by Robert Donnelly & Ayush Kanodia & Ilya Morozov - 114-137 Manufacturer–Retailer Relationships and the Distribution of New Products
by Bowen Luo - 138-157 Automating the B2B Salesperson Pricing Decisions: A Human-Machine Hybrid Approach
by Yael Karlinsky-Shichor & Oded Netzer - 158-177 Endogenous Consumption and Metered Paywalls
by Chutian Wang & Bo Zhou & Yogesh V. Joshi - 178-191 Rebates Offered by a Multiproduct Firm
by Samir Mamadehussene - 192-212 History and Country-of-Origin Effects
by Nan Chen & Zemin (Zachary) Zhong - 213-228 The Power of Commitment in Group Search
by Xinyu Cao & Yuting Zhu - 229-231 Commentary on “Dynamic Incentives in Sales Force Compensation”
by Xiangyin Kong & Qi Cheng & Yimin Yu - 232-233 Rejoinder: Dynamic Incentives in Sales Force Compensation
by Olivier Rubel & Ashutosh Prasad
November 2023, Volume 42, Issue 6
- 1029-1056 Product Aesthetic Design: A Machine Learning Augmentation
by Alex Burnap & John R. Hauser & Artem Timoshenko - 1057-1079 Targeting Advertising Spending and Price on the Hotelling Line
by Sridhar Moorthy & Shervin Shahrokhi Tehrani - 1080-1100 Look the Part? The Role of Profile Pictures in Online Labor Markets
by Isamar Troncoso & Lan Luo - 1101-1124 A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning
by T. Tony Ke & Jiwoong Shin & Jungju Yu - 1125-1142 Leveraging the Power of Images in Managing Product Return Rates
by Daria Dzyabura & Siham El Kihal & John R. Hauser & Marat Ibragimov - 1143-1161 I Hear You: Does Quality Improve with Customer Voice?
by Uttara Ananthakrishnan & Davide Proserpio & Siddhartha Sharma - 1162-1183 Price Dispersion and Legacy Discounts in the National Television Advertising Market
by Sylvia Hristakeva & Julie Holland Mortimer
September 2023, Volume 42, Issue 5
- 839-852 Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19
by Shin Oblander & Daniel Minh McCarthy - 853-865 Do Incentives to Review Help the Market? Evidence from a Field Experiment on Airbnb
by Andrey Fradkin & David Holtz - 866-891 The Design and Targeting of Compliance Promotions
by Øystein Daljord & Carl F. Mela & Jason M. T. Roos & Jim Sprigg & Song Yao - 892-909 Advertising as a Reminder: Evidence from the Dutch State Lottery
by Chen He & Tobias J. Klein - 910-933 Optimizing User Engagement Through Adaptive Ad Sequencing
by Omid Rafieian - 934-957 Identifying State Dependence in Brand Choice: Evidence from Hurricanes
by Julia Levine & Stephan Seiler - 958-983 Designing Dealer Compensation in the Auto-Loan Market: Implications from a Policy Change
by Zhenling Jiang & Yanhao “Max” Wei & Tat Chan & Naser Hamdi - 984-1003 Consumer Transportation Costs and the Value of E-Commerce: Evidence from the Dutch Apparel Industry
by Yufeng Huang & Bart J. Bronnenberg - 1004-1026 Collaborate to Compete: An Empirical Matching Game Under Incomplete Information in Rank-Order Tournaments
by Tat Chan & Yijun Chen & Chunhua Wu
July 2023, Volume 42, Issue 4
- 637-658 Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to Livestream Shopping
by Xiao Liu - 659-678 Strategic Information Sharing of Online Platforms as Resellers or Marketplaces
by Yong Zha & Quan Li & Tingliang Huang & Yugang Yu - 679-703 Cashing Out Retirement Savings at Job Separation
by Yanwen Wang & Muxin Zhai & John G. Lynch - 704-728 Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions
by Paul B. Ellickson & Wreetabrata Kar & James C. Reeder - 729-745 Paywall Suspensions and Digital News Subscriptions
by Inyoung Chae & Jihyeon Ha & David A. Schweidel - 746-767 Augmented Difference-in-Differences
by Kathleen T. Li & Christophe Van den Bulte - 768-793 Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement
by Brett R. Gordon & Robert Moakler & Florian Zettelmeyer - 794-818 Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets
by Federico Rossi & Pradeep K. Chintagunta - 819-834 The Effect of Short-Term Rentals on Residential Investment
by Ron Bekkerman & Maxime C. Cohen & Edward Kung & John Maiden & Davide Proserpio
May 2023, Volume 42, Issue 3
- 429-439 Frontiers: Which Firms Gain from Digital Advertising? Evidence from a Field Experiment
by Weijia Dai & Hyunjin Kim & Michael Luca - 440-450 Frontiers: Unmasking Social Compliance Behavior During the Pandemic
by Shunyuan Zhang & Kaiquan Xu & Kannan Srinivasan - 451-475 Open and Private Exchanges in Display Advertising
by W. Jason Choi & Amin Sayedi - 476-499 Optimal Price Targeting
by Adam N. Smith & Stephan Seiler & Ishant Aggarwal - 500-520 Design of Platform Reputation Systems: Optimal Information Disclosure
by Zijun (June) Shi & Kannan Srinivasan & Kaifu Zhang - 521-537 The Persistence of Healthy Behaviors in Food Purchasing
by Marit Hinnosaar - 538-550 Channel Coordination of Storable Goods
by Xi Li & Krista J. Li & Yan Xiong - 551-568 Does Concealing Gender Identity Help Women Win the Competition? An Empirical Investigation into Online Video Games
by Xinlei (Jack) Chen & Xiaohua Zeng & Cheng Zhang - 569-588 Consumer Fairness Concerns and Dynamic Pricing in a Channel
by Wen Diao & Mushegh Harutyunyan & Baojun Jiang - 589-613 Mapping Market Structure Evolution
by Maximilian Matthe & Daniel M. Ringel & Bernd Skiera - 614-633 Overage Charge or Loyalty Discount: When Should Extra Consumptions Be Penalized or Rewarded?
by Liang Guo
March 2023, Volume 42, Issue 2
- 214-232 “We Are the World”: When More Equality Improves Efficiency and Antipandemic Consumptions Are Intervened
by Liang Guo & Wendy Xu - 233-250 GMO and Non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment
by Aaron Adalja & Jūra Liaukonytė & Emily Wang & Xinrong Zhu - 251-270 Search, Showrooming, and Retailer Variety
by Heski Bar-Isaac & Sandro Shelegia - 271-292 A Multiarmed Bandit Approach for House Ads Recommendations
by Nicolás Aramayo & Mario Schiappacasse & Marcel Goic - 293-313 Platform Search Design: The Roles of Precision and Price
by Zemin (Zachary) Zhong - 314-335 Multiyear Impact of Backorder Delays: A Quasi-Experimental Approach
by Hyung Sup (Zack) Bhan & Eric T. Anderson - 336-359 Browse or Experience
by Z. Eddie Ning & J. Miguel Villas-Boas - 360-376 Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces
by Bo Zhou & Tianxin Zou - 377-400 Restricting Speculative Reselling: When “How Much” Is the Question
by Dmitri Kuksov & Chenxi Liao - 401-422 Discriminatory Trade Promotions in Consumer Search Markets
by Maarten Janssen & Edona Reshidi
January 2023, Volume 42, Issue 1
- 1-5 Editorial: Marketing’s Role in the Evolving Discipline of Product Management
by Jeffrey D. Shulman & Olivier Toubia & Raena Saddler - 6-10 Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition
by Lan Luo & Koen Pauwels - 11-25 Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?
by Jūra Liaukonytė & Anna Tuchman & Xinrong Zhu - 26-27 Commentary on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”
by Yphtach Lelkes - 28-31 Comment on “Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?”
by Bart J. Bronnenberg & Jean-Pierre Dubé - 32-36 Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune
by Jūra Liaukonytė & Anna Tuchman & Xinrong Zhu - 37-47 Frontiers: Framing Price Increase as Discount: A New Manipulation of Reference Price
by Sungsik Park & Man Xie & Jinhong Xie - 48-60 Frontiers: Polarized America: From Political Polarization to Preference Polarization
by Verena Schoenmueller & Oded Netzer & Florian Stahl - 61-86 New Features Free of Charge? Intertemporal Product Versions and Pricing in the Software Market
by Kristina Brecko - 87-109 The Importance of Selling Formats: When Integrating Purchase and Quantity Decisions Increases Sales
by Kristen E. Duke & On Amir - 110-136 Search Gaps and Consumer Fatigue
by Raluca M. Ursu & Qianyun Zhang & Elisabeth Honka - 137-165 When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs
by Magda Hassan & Jaideep Prabhu & Rajesh Chandy & Om Narasimhan - 166-188 A Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets
by Dai Yao & Chuang Tang & Junhong Chu - 189-207 Using Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer
by Piyush Anand & Clarence Lee
November 2022, Volume 41, Issue 6
- 1029-1044 Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media
by Yang Wang & Marco Shaojun Qin & Xueming Luo & Yu (Eric) Kou - 1045-1052 Invited Commentary—“How Support for Black Lives Matter Impacts Consumer Responses on Social Media”
by Jacquelyn S. Thomas & Pradeep K. Chintagunta - 1053-1056 Rejoinder: Heterogeneous Impact of Brands’ Support for Black Lives Matter on Consumer Responses
by Yang Wang & Marco Shaojun Qin & Xueming Luo & Yu (Eric) Kou - 1057-1073 Price Frictions and the Success of New Products
by Diego Aparicio & Duncan Simester - 1074-1096 The Value of Descriptive Analytics: Evidence from Online Retailers
by Ron Berman & Ayelet Israeli - 1097-1117 Superior Knowledge, Price Discrimination, and Customer Inspection
by Xi Li & Zibin Xu - 1118-1144 Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India
by Yewon Kim & Pradeep K. Chintagunta & Bhuvanesh Pareek - 1145-1162 Slotting Fees and Price Discrimination in Retail Channels
by Sreya Kolay & Greg Shaffer - 1163-1180 Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales
by Ali Goli & Simha Mummalaneni & Pradeep K. Chintagunta & Sanjay K. Dhar
September 2022, Volume 41, Issue 5
- 873-895 How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift
by Matthew McGranaghan & Jura Liaukonyte & Kenneth C. Wilbur - 896-921 The Market for Fake Reviews
by Sherry He & Brett Hollenbeck & Davide Proserpio - 922-940 Strategic Communication Before Price Haggling: A Tale of Two Orientations
by Liang Guo - 941-965 Writing More Compelling Creative Appeals: A Deep Learning-Based Approach
by Jiyeon Hong & Paul R. Hoban - 966-981 Intertemporal Price Discrimination in Sequential Quantity-Price Games
by James D. Dana & Kevin R. Williams - 982-1003 Identifying Food Labeling Effects on Consumer Behavior
by Sebastián Araya & Andrés Elberg & Carlos Noton & Daniel Schwartz - 1004-1024 The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior
by Maferima Touré-Tillery & Lili Wang
July 2022, Volume 41, Issue 4
- 663-681 Valuing Intrinsic and Instrumental Preferences for Privacy
by Tesary Lin - 682-709 Persuasion Contest: Disclosing Own and Rival Information
by Ganesh Iyer & Shubhranshu Singh - 710-732 Millennials and the Takeoff of Craft Brands: Preference Formation in the U.S. Beer Industry
by Bart Bronnenberg & Jean-Pierre Dubé & Joonhwi Joo - 733-745 Reputation Inflation
by Apostolos Filippas & John J. Horton & Joseph M. Golden - 746-768 Regulatory Spillovers and Data Governance: Evidence from the GDPR
by Christian Peukert & Stefan Bechtold & Michail Batikas & Tobias Kretschmer - 769-794 Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models
by Gui Liberali & Alina Ferecatu - 795-814 The Value of Verified Employment Data for Consumer Lending: Evidence from Equifax
by Tat Chan & Naser Hamdi & Xiang Hui & Zhenling Jiang - 815-830 Integrating Textual Information into Models of Choice and Scaled Response Data
by Hyowon Kim & Greg M. Allenby - 831-847 Implications of Revenue Models and Technology for Content Moderation Strategies
by Yi Liu & Pinar Yildirim & Z. John Zhang - 848-866 Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights
by Mingyung Kim & Eric T. Bradlow & Raghuram Iyengar
May 2022, Volume 41, Issue 3
- 433-440 Frontiers: The Identity Fragmentation Bias
by Tesary Lin & Sanjog Misra - 441-452 Frontiers: Supporting Content Marketing with Natural Language Generation
by Martin Reisenbichler & Thomas Reutterer & David A. Schweidel & Daniel Dan - 453-476 Visibility and Peer Influence in Durable Good Adoption
by Bryan Bollinger & Kenneth Gillingham & A. Justin Kirkpatrick & Steven Sexton - 477-500 The Perils of Personalized Pricing with Network Effects
by Bita Hajihashemi & Amin Sayedi & Jeffrey D. Shulman - 501-527 Network Formation and Bargaining in Vertical Markets: The Case of Narrow Networks in Health Insurance
by Soheil Ghili - 528-547 Skippable Ads: Interactive Advertising on Digital Media Platforms
by Anthony Dukes & Qihong Liu & Jie Shuai - 548-574 Reaching for Gold: Frequent-Flyer Status Incentives and Moral Hazard
by A. Yeşim Orhun & Tong Guo & Andreas Hagemann - 575-592 Social and Spatiotemporal Impacts of Casino Jackpot Events
by Hee Mok Park & Joseph Pancras - 593-615 Influencing Social Media Influencers Through Affiliation
by Amy Pei & Dina Mayzlin - 616-636 Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption
by Shuo Zhang & Tat Y. Chan & Xueming Luo & Xiaoyi Wang - 637-656 Measuring Income and Wealth Effects on Private-Label Demand with Matched Administrative Data
by Calogero Brancatelli & Adrian Fritzsche & Roman Inderst & Thomas Otter
March 2022, Volume 41, Issue 2
- 211-229 Frontiers: Impact of Stay-at-Home-Orders and Cost-of-Living on Stimulus Response: Evidence from the CARES Act
by Kanishka Misra & Vishal Singh & Qianyun (Poppy) Zhang - 230-242 Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic
by Andrey Simonov & Szymon Sacher & Jean-Pierre Dubé & Shirsho Biswas - 243-270 Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations
by Jorge Alé-Chilet & Sarah Moshary