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Frontiers: The Impact of Loosening Concealed Carry Laws on Firearm Demand

Author

Listed:
  • Jessica Jumee Kim

    (Department of Marketing, Bocconi University, 20136 Milan, Italy)

  • Yu-Chang Chen

    (Department of Economics, National Taiwan University, Taipei 10617, Taiwan)

Abstract

Since 2021, 14 U.S. states have loosened Concealed Carry Weapon (CCW) laws. This research investigates the impact of loosening CCW laws on legal firearm purchases. Specifically, we explore CCW Shall Issue adoption, which removes local authority discretion on permit issuance, and CCW Permitless Carry, the least restrictive policy. We construct both state- and county-month panel data sets covering 2010 to 2017, using background checks and online firearm retail purchase data. We find that CCW Shall Issue adoption increases gun purchases, particularly new handguns. Over 70% of this increase is driven by repeat gun buyers. The increase in handguns induced by CCW Shall Issue is substantially greater in high-crime and urban areas. In contrast, CCW Permitless Carry has no effect on gun purchases.

Suggested Citation

  • Jessica Jumee Kim & Yu-Chang Chen, 2025. "Frontiers: The Impact of Loosening Concealed Carry Laws on Firearm Demand," Marketing Science, INFORMS, vol. 44(3), pages 496-504, May.
    • Handle: RePEc:inm:ormksc:v:44:y:2025:i:3:p:496-504
    DOI: 10.1287/mksc.2023.0480
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