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Content
January 2016, Volume 35, Issue 1
- 113-127 Lowering Customer Evaluation Costs, Product Differentiation, and Price Competition
by Bing Jing - 128-141 Turf Wars: Product Line Strategies in Competitive Markets
by Yogesh V. Joshi & David J. Reibstein & Z. John Zhang - 142-157 The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment
by Mitchell J. Lovett & Richard Staelin - 158-181 The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs
by Andrew T. Ching & Robert Clark & Ignatius Horstmann & Hyunwoo Lim - 182-197 An Analysis and Visualization Methodology for Identifying and Testing Market Structure
by Stephen L. France & Sanjoy Ghose
November 2015, Volume 34, Issue 6
- 779-786 Invited Editorial—A Descriptive Analysis of Publications in Marketing Science Over Its History
by B. P. S. Murthi & Ram C. Rao & Brian T. Ratchford - 787-788 2013–2014 Gary L. Lilien ISMS-MSI Practice Prize Competition
by P. K. Kannan - 789-803 Practice Prize Winner—ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites
by Martin Natter & Ana-Marija Ozimec & Ju-Young Kim - 804-814 Practice Prize Paper—Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium
by V. Kumar & Amalesh Sharma & Naveen Donthu & Carey Rountree - 815-824 Practice Prize Paper—Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia
by Ken Roberts & John H. Roberts & Peter J. Danaher & Rohan Raghavan - 825-842 Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India
by Vishal Narayan & Vithala R. Rao & K. Sudhir - 843-863 A Flexible Yet Globally Regular Multigood Demand System
by Nitin Mehta - 864-881 Robust New Product Pricing
by Benjamin R. Handel & Kanishka Misra - 882-896 Keyword Search Advertising and Limited Budgets
by Woochoel Shin - 897-905 Position Auctions with Budget Constraints: Implications for Advertisers and Publishers
by Shijie Lu & Yi Zhu & Anthony Dukes - 906-921 Matching Value and Market Design in Online Advertising Networks: An Empirical Analysis
by Chunhua Wu
September 2015, Volume 34, Issue 5
- 627-645 The Squeaky Wheel Gets the Grease—An Empirical Analysis of Customer Voice and Firm Intervention on Twitter
by Liye Ma & Baohong Sun & Sunder Kekre - 646-668 An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination
by Yacheng Sun & Shibo Li & Baohong Sun - 669-688 Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where
by Alexander Bleier & Maik Eisenbeiss - 689-701 Service Failure Recovery and Prevention: Managing Stockouts in Distribution Channels
by Yan Dong & Kefeng Xu & Tony Haitao Cui & Yuliang Yao - 702-721 Short-Run Needs and Long-Term Goals: A Dynamic Model of Thirst Management
by Guofang Huang & Ahmed Khwaja & K. Sudhir - 722-738 Matching in the Sourcing Market: A Structural Analysis of the Upstream Channel
by Jian Ni & Kannan Srinivasan - 739-754 The Economic Value of Online Reviews
by Chunhua Wu & Hai Che & Tat Y. Chan & Xianghua Lu - 755-774 Optimal Timing of Sequential Distribution: The Impact of Congestion Externalities and Day-and-Date Strategies
by Terrence August & Duy Dao & Hyoduk Shin
July 2015, Volume 34, Issue 4
- 473-479 Editorial —Marketing Science in Emerging Markets
by Laxman Narasimhan & Kannan Srinivasan & K. Sudhir - 480-499 Learning About New Technologies Through Social Networks: Experimental Evidence on Nontraditional Stoves in Bangladesh
by Grant Miller & A. Mushfiq Mobarak - 500-521 The “Peter Pan Syndrome” in Emerging Markets: The Productivity-Transparency Trade-off in IT Adoption
by K. Sudhir & Debabrata Talukdar - 522-538 Untangling Searchable and Experiential Quality Responses to Counterfeits
by Yi Qian & Qiang Gong & Yuxin Chen - 539-554 Breaking Free of a Stereotype: Should a Domestic Brand Pretend to Be a Foreign One?
by Kaifu Zhang - 555-572 The Impacts of Advertising Assets and R&D Assets on Reducing Bankruptcy Risk
by Niket Jindal & Leigh McAlister - 573-589 Social Learning in Networks of Friends versus Strangers
by Jurui Zhang & Yong Liu & Yubo Chen - 590-605 Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence
by Jeffrey D. Shulman & Marcus Cunha & Julian K. Saint Clair - 606-623 Consumer Search Activities and the Value of Ad Positions in Sponsored Search Advertising
by Tat Y. Chan & Young-Hoon Park
May 2015, Volume 34, Issue 3
- 309-310 Editorial—Acknowledging 2014 Marketing Science Contributions
by Preyas S. Desai - 311-330 Television Advertising and Online Shopping
by Jura Liaukonyte & Thales Teixeira & Kenneth C. Wilbur - 331-345 Product and Pricing Decisions in Crowdfunding
by Ming Hu & Xi Li & Mengze Shi - 346-366 Construction of Heterogeneous Conjoint Choice Designs: A New Approach
by Qing Liu & Yihui (Elina) Tang - 367-387 Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community
by Puneet Manchanda & Grant Packard & Adithya Pattabhiramaiah - 388-407 Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach
by Sridhar Narayanan & Kirthi Kalyanam - 408-429 Social Contagion in New Product Trial and Repeat
by Raghuram Iyengar & Christophe Van den Bulte & Jae Young Lee - 430-451 Online Content Pricing: Purchase and Rental Markets
by Anita Rao - 452-470 A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes
by Brett R. Gordon & Baohong Sun
March 2015, Volume 34, Issue 2
- 179-194 When Harry Bet with Sally: An Empirical Analysis of Multiple Peer Effects in Casino Gambling Behavior
by Hee Mok Park & Puneet Manchanda - 195-208 Predicting Customer Value Using Clumpiness: From RFM to RFMC
by Yao Zhang & Eric T. Bradlow & Dylan S. Small - 218-234 Pricing Information Goods: A Strategic Analysis of the Selling and Pay-per-Use Mechanisms
by Sridhar Balasubramanian & Shantanu Bhattacharya & Vish V. Krishnan - 235-249 Skimming or Penetration? Strategic Dynamic Pricing for New Products
by Martin Spann & Marc Fischer & Gerard J. Tellis - 250-268 Effect of Customer-Centric Structure on Long-Term Financial Performance
by Ju-Yeon Lee & Shrihari Sridhar & Conor M. Henderson & Robert W. Palmatier - 269-280 Managing Blood Donations with Marketing
by Ashwin Aravindakshan & Olivier Rubel & Oliver Rutz - 281-296 The Reach and Persuasiveness of Viral Video Ads
by Catherine E. Tucker - 297-299 Erratum to “Optimal Reverse-Pricing Mechanisms” by Martin Spann, Robert Zeithammer, and Gerald Häubl
by Martin Spann & Robert Zeithammer & Gerald Häubl - 306-306 Call for Nominations—Editor-in-Chief, Marketing Science
by Kannan Srinivasan
January 2015, Volume 34, Issue 1
- 1-19 Learning from Experience, Simply
by Song Lin & Juanjuan Zhang & John R. Hauser - 20-38 Estimating a Model of Strategic Network Choice: The Convenience-Store Industry in Okinawa
by Mitsukuni Nishida - 39-58 Risk Preferences and Demand Drivers of Extended Warranties
by Pranav Jindal - 59-77 Aggregation Bias in Sponsored Search Data: The Curse and the Cure
by Vibhanshu Abhishek & Kartik Hosanagar & Peter S. Fader - 78-97 Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol
by Scott K. Shriver - 98-115 Design Innovativeness and Product Sales' Evolution
by Gaia Rubera - 116-133 Consumer Dynamic Usage Allocation and Learning Under Multipart Tariffs
by Arun Gopalakrishnan & Raghuram Iyengar & Robert J. Meyer - 134-143 The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred
by Michel Wedel & Rik Pieters - 144-159 The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments
by Qiang Liu & Thomas J. Steenburgh & Sachin Gupta - 160-175 Forms of Competition and Outcomes in Dual Distribution Channels: The Distributor’s Perspective
by Alberto Sa Vinhas & Jan B. Heide
November 2014, Volume 33, Issue 6
- 763-780 Synergy or Interference: The Effect of Product Placement on Commercial Break Audience Decline
by David A. Schweidel & Natasha Zhang Foutz & Robin J. Tanner - 781-795 Competitor Orientation and the Evolution of Business Markets
by Neil Bendle & Mark Vandenbosch - 796-808 Why Do Salespeople Spend So Much Time Lobbying for Low Prices?
by Duncan Simester & Juanjuan Zhang - 809-827 Why, When, and How Much to Entertain Consumers in Advertisements? A Web-Based Facial Tracking Field Study
by Thales Teixeira & Rosalind Picard & Rana el Kaliouby - 828-848 Models of Sequential Evaluation in Best-Worst Choice Tasks
by Tatiana Dyachenko & Rebecca Walker Reczek & Greg M. Allenby - 849-870 Organizational Structure and Gray Markets
by Romana L. Autrey & Francesco Bova & David A. Soberman - 871-882 Usage Experience with Decision Aids and Evolution of Online Purchase Behavior
by Savannah Wei Shi & Jie Zhang
September 2014, Volume 33, Issue 5
- 621-640 Valuing Customer Portfolios with Endogenous Mass and Direct Marketing Interventions Using a Stochastic Dynamic Programming Decomposition
by Mercedes Esteban-Bravo & Jose M. Vidal-Sanz & Gökhan Yildirim - 641-654 Signaling Through Pricing by Service Providers with Social Preferences
by Baojun Jiang & Jian Ni & Kannan Srinivasan - 655-672 Invited Paper —Even the Rich Can Make Themselves Poor: A Critical Examination of IV Methods in Marketing Applications
by Peter E. Rossi - 673-692 Assessing the Influence of Economic and Customer Experience Factors on Service Purchase Behaviors
by V. Kumar & Nita Umashankar & Kihyun Hannah Kim & Yashoda Bhagwat - 693-711 The Bright Side of Loss Aversion in Dynamic and Competitive Markets
by Dmitri Kuksov & Kangkang Wang - 712-724 A Dynamic Model of Entry and Exit in a Growing Industry
by Qiaowei Shen - 725-742 Strategic Loyalty Reward in Dynamic Price Discrimination
by Bernard Caillaud & Romain De Nijs - 743-759 Sell Probabilistic Goods? A Behavioral Explanation for Opaque Selling
by Tingliang Huang & Yimin Yu
July 2014, Volume 33, Issue 4
- 463-484 Learning from Peers: Knowledge Transfer and Sales Force Productivity Growth
by Tat Y. Chan & Jia Li & Lamar Pierce - 485-508 The Company That You Keep: When to Buy a Competitor's Keyword
by Preyas S. Desai & Woochoel Shin & Richard Staelin - 509-533 Nonmonotonic Status Effects in New Product Adoption
by Yansong Hu & Christophe Van den Bulte - 534-550 Consumer Attitude Metrics for Guiding Marketing Mix Decisions
by Dominique M. Hanssens & Koen H. Pauwels & Shuba Srinivasan & Marc Vanhuele & Gokhan Yildirim - 551-566 Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit
by Ralf van der Lans & Bram Van den Bergh & Evelien Dieleman - 567-585 The Effect of Survey Participation on Consumer Behavior: The Moderating Role of Marketing Communication
by Xiaojing Dong & Ramkumar Janakiraman & Ying Xie - 586-608 Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising
by Amin Sayedi & Kinshuk Jerath & Kannan Srinivasan - 609-617 A Data Set of Brands and Their Characteristics
by Mitchell Lovett & Renana Peres & Ron Shachar
May 2014, Volume 33, Issue 3
- 315-316 Editorial---Acknowledging 2013 Marketing Science Contributions
by Preyas S. Desai - 317-337 Dynamic Targeted Pricing in B2B Relationships
by Jonathan Z. Zhang & Oded Netzer & Asim Ansari - 338-352 Just the Faces: Exploring the Effects of Facial Features in Print Advertising
by Li Xiao & Min Ding - 353-363 A Dynamic Model of Competitive Entry Response
by Matthew Selove - 364-381 Modeling Indivisible Demand
by Sanghak Lee & Greg M. Allenby - 382-400 Persuasive Puffery
by Archishman Chakraborty & Rick Harbaugh - 401-421 Prerelease Buzz Evolution Patterns and New Product Performance
by Guiyang Xiong & Sundar Bharadwaj - 422-436 Product Diversion to a Direct Competitor
by Jeffrey D. Shulman - 437-448 Which Brand Purchasers Are Lost to Counterfeiters? An Application of New Data Fusion Approaches
by Yi Qian & Hui Xie - 449-458 Database Submission ---Market Dynamics and User-Generated Content About Tablet Computers
by Xin (Shane) Wang & Feng Mai & Roger H. L. Chiang
March 2014, Volume 33, Issue 2
- 159-162 Editorial ---Report of the Marketing Science Editorial Review Committee
by Peter S. Fader & Bart J. Bronnenberg & Ganesh Iyer & Scott A. Neslin & Oded Netzer & Kannan Srinivasan - 163-164 Editorial ---New Editorial Structure for Marketing Science
by Preyas S. Desai & Fred Feinberg & Ganesh Iyer & K. Sudhir & Russ Winer - 165-187 Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans
by Doug J. Chung & Thomas Steenburgh & K. Sudhir - 188-205 Model Selection Using Database Characteristics: Developing a Classification Tree for Longitudinal Incidence Data
by Eric M. Schwartz & Eric T. Bradlow & Peter S. Fader - 206-221 The Service Revolution and the Transformation of Marketing Science
by Roland T. Rust & Ming-Hui Huang - 222-240 Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing
by Sam K. Hui & Tom Meyvis & Henry Assael - 241-258 Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance
by Shyam Gopinath & Jacquelyn S. Thomas & Lakshman Krishnamurthi - 259-272 The Equivalence of Bundling and Advance Sales
by Alexei Alexandrov & Özlem Bedre-Defolie - 273-286 A Multiactivity Latent Attrition Model for Customer Base Analysis
by David A. Schweidel & Young-Hoon Park & Zainab Jamal - 287-307 McDonald's and KFC in China: Competitors or Companions?
by Qiaowei Shen & Ping Xiao
January 2014, Volume 33, Issue 1
- 1-5 Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science
by Sunil Gupta & Dominique Hanssens & John R. Hauser & Donald Lehmann & Bernd Schmitt - 6-26 Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning
by Jan-Benedict E. M. Steenkamp & Inge Geyskens - 27-46 Morphing Banner Advertising
by Glen L. Urban & Guilherme (Gui) Liberali & Erin MacDonald & Robert Bordley & John R. Hauser - 47-65 A Theory for Market Growth or Decline
by Steven M. Shugan & Debanjan Mitra - 66-81 Outsourcing Retail Pricing to a Category Captain: The Role of Information Firewalls
by Vincent R. Nijs & Kanishka Misra & Karsten Hansen - 82-93 Predicting Individual Behavior with Social Networks
by Sharad Goel & Daniel G. Goldstein - 94-113 Consumer Stockpiling and Competitive Promotional Strategies
by Manish Gangwar & Nanda Kumar & Ram C. Rao - 114-133 Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations
by Abhishek Borah & Gerard J. Tellis - 134-153 Modeling Competition and Its Impact on Paid-Search Advertising
by Sha Yang & Shijie Lu & Xianghua Lu
November 2013, Volume 32, Issue 6
- 827-859 The Dynamic Effects of Bundling as a Product Strategy
by Timothy Derdenger & Vineet Kumar - 860-891 The Value of Reputation in an Online Freelance Marketplace
by Hema Yoganarasimhan - 892-912 Correcting Audience Externalities in Television Advertising
by Kenneth C. Wilbur & Linli Xu & David Kempe - 913-938 Invited Paper ---Learning Models: An Assessment of Progress, Challenges, and New Developments
by Andrew T. Ching & Tülin Erdem & Michael P. Keane - 939-959 Wedded Bliss or Tainted Love? Stock Market Reactions to the Introduction of Cobranded Products
by Zixia Cao & Alina Sorescu - 960-976 Neighborhood Social Capital and Social Learning for Experience Attributes of Products
by Jae Young Lee & David R. Bell - 977-997 Modeling Choice Interdependence in a Social Network
by Jing Wang & Anocha Aribarg & Yves F. Atchadé - 998-1008 Profit-Increasing Consumer Exit
by Amit Pazgal & David Soberman & Raphael Thomadsen
September 2013, Volume 32, Issue 5
- 679-698 The Dynamic Advertising Effect of Collegiate Athletics
by Doug J. Chung - 699-715 Optimizing Retail Assortments
by Robert P. Rooderkerk & Harald J. van Heerde & Tammo H. A. Bijmolt - 716-732 Information Processing Pattern and Propensity to Buy: An Investigation of Online Point-of-Purchase Behavior
by Ofer Mintz & Imran S. Currim & Ivan Jeliazkov - 733-752 Pricing Prototypical Products
by Wilfred Amaldoss & Chuan He - 753-767 Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories
by Michael Braun & Wendy W. Moe - 768-785 Favoring the Winner or Loser in Repeated Contests
by Robert Ridlon & Jiwoong Shin - 786-804 Conspicuous Consumption and Dynamic Pricing
by Raghunath Singh Rao & Richard Schaefer - 805-820 Co-Creation with Production Externalities
by Niladri B. Syam & Amit Pazgal - 821-823 Commentary —On “Equilibrium Returns Policies in the Presence of Supplier Competition”
by Yongquan Lan & Yanzhi Li & Zhongsheng Hua
July 2013, Volume 32, Issue 4
- 533-553 The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis
by Joachim Büschken & Thomas Otter & Greg M. Allenby - 554-569 Complementary Goods: Creating, Capturing, and Competing for Value
by Taylan Yalcin & Elie Ofek & Oded Koenigsberg & Eyal Biyalogorsky - 570-590 A Joint Model of Usage and Churn in Contractual Settings
by Eva Ascarza & Bruce G. S. Hardie - 591-608 National Brand's Response to Store Brands: Throw In the Towel or Fight Back?
by Sherif Nasser & Danko Turcic & Chakravarthi Narasimhan - 609-621 Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets
by Pedro M. Gardete - 622-643 Returns Policies Between Channel Partners for Durable Products
by Mehmet Gümüş & Saibal Ray & Shuya Yin - 644-651 The Role of Search Engine Optimization in Search Marketing
by Ron Berman & Zsolt Katona - 652-668 Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction
by Zheyin (Jane) Gu & Yunchuan Liu - 669-674 Product Differentiation and Collusion Sustainability When Collusion Is Costly
by Stefano Colombo - 678-678 Call for Papers --- Marketing Science Special Issue on Big Data: Integrating Marketing, Statistics, and Computer Science
by Pradeep Chintagunta & Dominique Hanssens & John Hauser & Sinan Aral & Anand Bodapati & Eric Bradlow & Theodoros Evgeniou & David Godes & Dan Goldstein & P.K. Kannan & Peter Lenk & Rob McCulloch & Carl Mela & Oded Netzer & Koen Pauwels & Peter Rossi & Olivier Toubia
May 2013, Volume 32, Issue 3
- 365-367 Editorial ---Acknowledging 2012 Marketing Science Contributors
by Preyas S. Desai - 368-392 Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?
by Olivier Toubia & Andrew T. Stephen - 393-410 Differentiate or Imitate? The Role of Context-Dependent Preferences
by Chakravarthi Narasimhan & Özge Turut - 411-430 Multilateral Bargaining and Downstream Competition
by Liang Guo & Ganesh Iyer - 431-453 When Do Markets Tip? A Cognitive Hierarchy Approach
by Tanjim Hossain & John Morgan - 454-470 A Direct Utility Model for Asymmetric Complements
by Sanghak Lee & Jaehwan Kim & Greg M. Allenby - 471-487 Incorporating Direct Marketing Activity into Latent Attrition Models
by David A. Schweidel & George Knox - 488-509 Category Positioning and Store Choice: The Role of Destination Categories
by Richard A. Briesch & William R. Dillon & Edward J. Fox - 510-521 Can Commonality Relieve Cannibalization in Product Line Design?
by Kilsun Kim & Dilip Chhajed & Yunchuan Liu - 522-527 Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability
by Ram Bala & Pradeep Bhardwaj & Yuxin Chen
March 2013, Volume 32, Issue 2
- 191-193 2011--2012 Gary L. Lilien ISMS-MSI Practice Prize Competition ---Special Section Introduction
by Russell S. Winer - 194-212 Practice Prize Winner ---Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey
by V. Kumar & Vikram Bhaskaran & Rohan Mirchandani & Milap Shah - 213-220 Practice Prize Paper ---PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising
by Bernd Skiera & Nadia Abou Nabout - 221-228 Practice Prize Paper ---Category Optimizer: A Dynamic-Assortment, New-Product-Introduction, Mix-Optimization, and Demand-Planning System
by Ashish Sinha & Anna Sahgal & Sharat K. Mathur - 229-245 Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects
by Gary L. Lilien & John H. Roberts & Venkatesh Shankar - 246-270 Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis
by Upender Subramanian & Jagmohan S. Raju & Z. John Zhang - 271-293 Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls
by Kevin YC Chung & Timothy P. Derdenger & Kannan Srinivasan - 294-309 Advertising and Consumers' Communications
by Dmitri Kuksov & Ron Shachar & Kangkang Wang - 310-324 Media Multiplexing Behavior: Implications for Targeting and Media Planning
by Chen Lin & Sriram Venkataraman & Sandy D. Jap - 325-341 Expected Firm Altruism, Quality Provision, and Brand Extensions
by Julio J. Rotemberg - 342-355 Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty
by Elie Ofek & Özge Turut
March 2013, Volume 32, Issue 1
- 36-50 The Benefit of Uniform Price for Branded Variants
by Yuxin Chen & Tony Haitao Cui
August 2013, Volume 32, Issue 1
- 111-126 How to Price Discriminate When Tariff Size Matters
by Adib Bagh & Hemant K. Bhargava
July 2013, Volume 32, Issue 1
- 51-69 A Model of the "It" Products in Fashion
by Dmitri Kuksov & Kangkang Wang - 127-152 Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions
by Csilla Horváth & Dennis Fok
September 2013, Volume 32, Issue 1
- 8-18 Invited Paper --A Keyword History of Marketing Science
by Carl F. Mela & Jason Roos & Yiting Deng - 170-185 Successive Sample Selection and Its Relevance for Management Decisions
by Stephan Wachtel & Thomas Otter
June 2013, Volume 32, Issue 1
- 19-35 Advertising Effects in Presidential Elections
by Brett R. Gordon & Wesley R. Hartmann - 89-110 The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space
by Stefan Stremersch & Vardit Landsman & Sriram Venkataraman
May 2013, Volume 32, Issue 1
- 153-169 Modeling Consumer Learning from Online Product Reviews
by Yi Zhao & Sha Yang & Vishal Narayan & Ying Zhao
October 2013, Volume 32, Issue 1
- 70-88 Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings
by Alok R. Saboo & Rajdeep Grewal
November 2012, Volume 31, Issue 6
- 878-899 A Satisficing Choice Model
by Peter Stüttgen & Peter Boatwright & Robert T. Monroe - 900-912 Peer Effects in the Diffusion of Solar Photovoltaic Panels
by Bryan Bollinger & Kenneth Gillingham - 913-933 Competition in Consumer Shopping Experience
by Ganesh Iyer & Dmitri Kuksov - 934-951 Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms
by Christine Moorman & Simone Wies & Natalie Mizik & Fredrika J. Spencer - 952-963 An Empirical Study of Word-of-Mouth Generation and Consumption
by Sha Yang & Mantian (Mandy) Hu & Russell S. Winer & Henry Assael & Xiaohong Chen - 964-979 Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder
by Ashish Sood & Gareth M. James & Gerard J. Tellis & Ji Zhu - 980-994 Contextual Advertising
by Kaifu Zhang & Zsolt Katona - 995-1007 Consumer Deliberation and Product Line Design
by Liang Guo & Juanjuan Zhang - 1008-1013 Database Submission--The ISMS Durable Goods Data Sets
by Jian Ni & Scott A. Neslin & Baohong Sun - 1014-1021 Retailer-Driven Product Bundling in a Distribution Channel
by Hemant K. Bhargava
September 2012, Volume 31, Issue 5
- 717-737 Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act
by Christine Moorman & Rosellina Ferraro & Joel Huber - 738-755 Commentaries and Reply to "Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act" by Christine Moorman, Rosellina Ferraro, and Joel Huber
by n/a - 756-770 Can Brand Extension Signal Product Quality?
by Sridhar Moorthy - 771-778 Commentaries and Reply to "Can Brand Extension Signal Product Quality?" by Sridhar Moorthy
by n/a - 779-800 Bidding Behavior in Descending and Ascending Auctions
by Amar Cheema & Dipankar Chakravarti & Atanu R. Sinha - 801-818 Consumer Mental Accounts and Implications to Selling Base Products and Add-ons
by Sanjiv Erat & Sreekumar R. Bhaskaran - 819-837 How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?
by Lesley Chiou & Catherine Tucker - 838-854 State-Dependence Effects in Surveys
by Martijn G. de Jong & Donald R. Lehmann & Oded Netzer - 855-869 Self-Control and Incentives: An Analysis of Multiperiod Quota Plans
by Sanjay Jain
July 2012, Volume 31, Issue 4
- 549-566 Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects
by Mathew B. Chylinski & John H. Roberts & Bruce G. S. Hardie - 567-586 Handling Endogenous Regressors by Joint Estimation Using Copulas
by Sungho Park & Sachin Gupta - 587-602 Intraconnectivity and Interconnectivity: When Value Creation May Reduce Profits
by Tingting He & Dmitri Kuksov & Chakravarthi Narasimhan - 603-620 Social Sharing of Information Goods: Implications for Pricing and Profits
by Michael R. Galbreth & Bikram Ghosh & Mikhael Shor - 621-636 Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers
by Alexandre Belloni & Mitchell J. Lovett & William Boulding & Richard Staelin - 637-648 Periodic Advertising Pulsing in a Competitive Market
by Marshall Freimer & Dan Horsky - 649-667 Intertemporal Movie Distribution: Versioning When Customers Can Buy Both Versions
by Joan Calzada & Tommaso M. Valletti - 668-688 Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets
by Karthik Sridhar & Ram Bezawada & Minakshi Trivedi