Prominent Attributes Under Limited Attention
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DOI: 10.1287/mksc.2017.1037
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- Gu, Yiquan & Rasch, Alexander & Wenzel, Tobias, 2020. "Consumer salience and quality provision in (un)regulated public service markets," ZEW Discussion Papers 20-087, ZEW - Leibniz Centre for European Economic Research.
- Monic Sun & Rajeev K. Tyagi, 2020. "Product Fit Uncertainty and Information Provision in a Distribution Channel," Production and Operations Management, Production and Operations Management Society, vol. 29(10), pages 2381-2402, October.
- Zemin (Zachary) Zhong, 2022. "Chasing Diamonds and Crowns: Consumer Limited Attention and Seller Response," Management Science, INFORMS, vol. 68(6), pages 4380-4397, June.
- Caldieraro, Fabio & Cunha, Marcus, 2022. "Consumers’ response to weak unique selling propositions: Implications for optimal product recommendation strategy," International Journal of Research in Marketing, Elsevier, vol. 39(3), pages 724-744.
- Yuetao Gao & Norman Johnson & Bo Shen & Yinliang (Ricky) Tan, 2023. "Benefits of sourcing alternative inputs of manufacturers for suppliers," Production and Operations Management, Production and Operations Management Society, vol. 32(6), pages 1880-1894, June.
- Banerjee, Somnath & Stock, Axel, 2018. "Retailer Dominance and Quality Variation: Observations and a Theoretical Explanation," Journal of Retailing, Elsevier, vol. 94(4), pages 408-418.
- Cathy Cao & Xinyu Cao & Matthew Cashman & Madhav Kumar & Artem Timoshenko & Jeremy Yang & Shuyi Yu & Jerry Zhang & Yuting Zhu & Birger Wernerfelt, 2019. "How do successful scholars get their best research ideas? An exploration," Marketing Letters, Springer, vol. 30(3), pages 221-232, December.
- Robert W. Palmatier & Andrew T. Crecelius, 2019. "The “first principles” of marketing strategy," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 5-26, June.
- Markus Dertwinkel‐Kalt & Mats Köster, 2022. "Attention to online sales: The role of brand image concerns," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 31(1), pages 64-89, February.
- Christian Bach & Robert Edwards & Christian Jaag, 2023. "Postal Platform Pricing with Limited Consumer Attention," Working Papers 202318, University of Liverpool, Department of Economics.
- Yuxin Chen & Qihong Liu, 2022. "Signaling Through Advertising When an Ad Can Be Blocked," Marketing Science, INFORMS, vol. 41(1), pages 166-187, January.
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Keywords
prominent attributes; limited consumer attention; dilution effect; context-dependent preferences; competitive strategies;All these keywords.
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