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Advertising Effects on Attributes Recalled and Criteria Used for Brand Evaluations

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  • Gardner, Meryl Paula

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  • Gardner, Meryl Paula, 1983. "Advertising Effects on Attributes Recalled and Criteria Used for Brand Evaluations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(3), pages 310-318, December.
    • Handle: RePEc:oup:jconrs:v:10:y:1983:i:3:p:310-18
    DOI: 10.1086/208970
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    Cited by:

    1. Béatrice Parguel & Thierry Delécolle & Aïda Mimouni Chaabane, 2020. "Does Fashionization Impede Luxury Brands’ CSR Image?," Sustainability, MDPI, vol. 12(1), pages 1-16, January.
    2. Cloarec, Julien, 2020. "The personalization–privacy paradox in the attention economy," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
    3. Kipnis, Eva & Broderick, Amanda J. & Demangeot, Catherine & Adkins, Natalie Ross & Ferguson, Nakeisha S. & Henderson, Geraldine Rosa & Johnson, Guillaume & Mandiberg, James M. & Mueller, Rene Dentiste, 2013. "Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being," Journal of Business Research, Elsevier, vol. 66(8), pages 1186-1194.
    4. Yi Zhu & Anthony Dukes, 2017. "Prominent Attributes Under Limited Attention," Marketing Science, INFORMS, vol. 36(5), pages 683-698, September.
    5. Beth Pontari & Andrea Stanaland & Tom Smythe, 2009. "Regulating Information Disclosure in Mutual Fund Advertising in the United States: Will Consumers Utilize Cost Information?," Journal of Consumer Policy, Springer, vol. 32(4), pages 333-351, December.
    6. Marcello Tedeschi & Beatrice Luceri & Sabrina Latusi & Donata Tania Vergura & Cristina Zerbini, 2018. "Consumer Responses to Explicit Sexual Stimuli in Advertising: Artistic vs Provocative Style," International Business Research, Canadian Center of Science and Education, vol. 11(1), pages 102-114, January.
    7. Namhee Yoon & Ha Kyung Lee & Ho Jung Choo, 2020. "Fast Fashion Avoidance Beliefs and Anti-Consumption Behaviors: The Cases of Korea and Spain," Sustainability, MDPI, vol. 12(17), pages 1-20, August.
    8. Lafferty, Barbara A. & Goldsmith, Ronald E., 2005. "Cause-brand alliances: does the cause help the brand or does the brand help the cause?," Journal of Business Research, Elsevier, vol. 58(4), pages 423-429, April.
    9. Sabrina Latusi & Marcello Tedeschi & Cristina Zerbini, 2018. "Sexual stimuli in advertising: The opposite sex effect," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(1), pages 115-130.
    10. Liu, Xingyi, 2022. "Competitive pricing and advertising with spillover," Journal of Mathematical Economics, Elsevier, vol. 101(C).
    11. Baumann, Chris & Hamin, Hamin & Chong, Amy, 2015. "The role of brand exposure and experience on brand recall—Product durables vis-à -vis FMCG," Journal of Retailing and Consumer Services, Elsevier, vol. 23(C), pages 21-31.

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