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Regulating Information Disclosure in Mutual Fund Advertising in the United States: Will Consumers Utilize Cost Information?

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  • Beth Pontari

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  • Andrea Stanaland

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  • Tom Smythe

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Abstract

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Suggested Citation

  • Beth Pontari & Andrea Stanaland & Tom Smythe, 2009. "Regulating Information Disclosure in Mutual Fund Advertising in the United States: Will Consumers Utilize Cost Information?," Journal of Consumer Policy, Springer, vol. 32(4), pages 333-351, December.
  • Handle: RePEc:kap:jcopol:v:32:y:2009:i:4:p:333-351
    DOI: 10.1007/s10603-009-9107-8
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    References listed on IDEAS

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    1. Carhart, Mark M, 1997. " On Persistence in Mutual Fund Performance," Journal of Finance, American Finance Association, vol. 52(1), pages 57-82, March.
    2. Todd Houge & Jay Wellman, 2007. "The Use and Abuse of Mutual Fund Expenses," Journal of Business Ethics, Springer, vol. 70(1), pages 23-32, January.
    3. Alexander, Gordon J. & Jones, Jonathan D. & Nigro, Peter J., 1998. "Mutual fund shareholders: characteristics, investor knowledge, and sources of information," Financial Services Review, Elsevier, vol. 7(4), pages 301-316.
    4. Ippolito, Richard A, 1992. "Consumer Reaction to Measures of Poor Quality: Evidence from the Mutual Fund Industry," Journal of Law and Economics, University of Chicago Press, vol. 35(1), pages 45-70, April.
    5. Meyers-Levy, Joan & Maheswaran, Durairaj, 1991. " Exploring Differences in Males' and Females' Processing Strategies," Journal of Consumer Research, Oxford University Press, vol. 18(1), pages 63-70, June.
    6. Ratneshwar, S & Chaiken, Shelly, 1991. " Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of," Journal of Consumer Research, Oxford University Press, vol. 18(1), pages 52-62, June.
    7. Prem C. Jain & Joanna Shuang Wu, 2000. "Truth in Mutual Fund Advertising: Evidence on Future Performance and Fund Flows," Journal of Finance, American Finance Association, vol. 55(2), pages 937-958, April.
    8. Alba, Joseph W & Hutchinson, J Wesley, 1987. " Dimensions of Consumer Expertise," Journal of Consumer Research, Oxford University Press, vol. 13(4), pages 411-454, March.
    9. Gardner, Meryl Paula, 1983. " Advertising Effects on Attributes Recalled and Criteria Used for Brand Evaluations," Journal of Consumer Research, Oxford University Press, vol. 10(3), pages 310-318, December.
    10. Vance P. Lesseig & D. Michael Long & Thomas I. Smythe, 2002. "Gains to Mutual Fund Sponsors Offering Multiple Share Class Funds," Journal of Financial Research, Southern Finance Association;Southwestern Finance Association, vol. 25(1), pages 81-98.
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    Cited by:

    1. Jeffrey J. Yankow & Thomas I. Smythe & Vance P. Lesseig & Michael A. Jones, 2011. "The Impact of Advertising on Fund Flows in Alternative Distribution Channels," International Journal of Financial Research, International Journal of Financial Research, Sciedu Press, vol. 2(1), pages 2-22, March.
    2. Adrian Hillenbrand & André Schmelzer, 2015. "Beyond Information: Disclosure, Distracted Attention, and Investor Behavior," Discussion Paper Series of the Max Planck Institute for Research on Collective Goods 2015_20, Max Planck Institute for Research on Collective Goods.

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