Regulating Information Disclosure in Mutual Fund Advertising in the United States: Will Consumers Utilize Cost Information?
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- Ippolito, Richard A, 1992. "Consumer Reaction to Measures of Poor Quality: Evidence from the Mutual Fund Industry," Journal of Law and Economics, University of Chicago Press, vol. 35(1), pages 45-70, April.
- Ratneshwar, S & Chaiken, Shelly, 1991. " Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of," Journal of Consumer Research, Oxford University Press, vol. 18(1), pages 52-62, June.
- Alexander, Gordon J. & Jones, Jonathan D. & Nigro, Peter J., 1998. "Mutual fund shareholders: characteristics, investor knowledge, and sources of information," Financial Services Review, Elsevier, vol. 7(4), pages 301-316.
- Alba, Joseph W & Hutchinson, J Wesley, 1987. " Dimensions of Consumer Expertise," Journal of Consumer Research, Oxford University Press, vol. 13(4), pages 411-54, March.
- Vance P. Lesseig & D. Michael Long & Thomas I. Smythe, 2002. "Gains to Mutual Fund Sponsors Offering Multiple Share Class Funds," Journal of Financial Research, Southern Finance Association;Southwestern Finance Association, vol. 25(1), pages 81-98.
- Prem C. Jain & Joanna Shuang Wu, 2000. "Truth in Mutual Fund Advertising: Evidence on Future Performance and Fund Flows," Journal of Finance, American Finance Association, vol. 55(2), pages 937-958, 04.
- Carhart, Mark M, 1997. " On Persistence in Mutual Fund Performance," Journal of Finance, American Finance Association, vol. 52(1), pages 57-82, March.
- Meyers-Levy, Joan & Maheswaran, Durairaj, 1991. " Exploring Differences in Males' and Females' Processing Strategies," Journal of Consumer Research, Oxford University Press, vol. 18(1), pages 63-70, June.
- Gardner, Meryl Paula, 1983. " Advertising Effects on Attributes Recalled and Criteria Used for Brand Evaluations," Journal of Consumer Research, Oxford University Press, vol. 10(3), pages 310-18, December.
- Todd Houge & Jay Wellman, 2007. "The Use and Abuse of Mutual Fund Expenses," Journal of Business Ethics, Springer, vol. 70(1), pages 23-32, January.
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