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Journal of Consumer Research Inc.

Journal of Consumer Research

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Editor: Bernd Schmitt
Editor: June Cotte
Editor: Markus Giesler
Editor: Andrew Stephen
Editor: Stacy Wood

Description: Papers published in Journal of Consumer Research
Series handle: RePEc:oup:jconrs
ISSN: 0093-5301

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Content

2024, Volume 50, Issue 6

1074-1096 Intergenerational Effects of Lay Beliefs: How Parents’ Unhealthy = Tasty Intuition Influences Their Children’s Food Consumption and Body Mass Index
by Barbara Briers & Young Eun Huh & Elaine Chan & Anirban Mukhopadhyay
1117-1135 Dominance Effects in the Wild
by Ariel Fridman & On Amir & Karsten T Hansen
1136-1156 Appearance for Females, Functionality for Males? The False Lay Belief about Gender Difference in Product Preference
by Xianchi Dai & Yu (Anna) Lin & Jianping Liang & Chen Yang
1172-1197 How Does Time Pressure Influence Risk Preferences? Answers from a Meta-Analysis
by Alex Belli & François A Carrillat & Natalina Zlatevska & Elizabeth Cowley
1198-1220 Transnational Market Navigation: Living and Consuming across Borders
by Zahra Sharifonnasabi & Laetitia Mimoun & Fleura Bardhi
1221-1242 Crowdfunding as a Market-Fostering Gift System
by Andre F Maciel & Michelle F Weinberger
1243-1264 Liquid Consumer Security
by Aleksandrina Atanasova & Giana M Eckhardt & Katharina C Husemann

2024, Volume 50, Issue 5

865-886 Intel Inside: The Linguistic Properties of Effective Slogans
by Brady T Hodges & Zachary Estes & Caleb Warren
887-906 Dominance versus Prestige Hierarchies: How Social Hierarchy Base Shapes Conspicuous Consumption
by Perrine Desmichel & Derek D Rucker
907-922 When Connection Turns to Anger: How Consumer–Brand Relationship and Crisis Type Moderate Language on Social Media
by Buffy Mosley & David A Schweidel & Kunpeng Zhang
923-944 “Want” versus “Need”: How Linguistic Framing Influences Responses to Crowdfunding Appeals
by Lei Su & Jaideep Sengupta & Yiwei Li & Fangyuan Chen
945-961 The One-Away Effect: The Pursuit of Mere Completion
by Bowen Ruan & Evan Polman & Robin J Tanner
962-984 Between Cultural Appreciation and Cultural Appropriation: Self-Authorizing the Consumption of Cultural Difference
by Angela Gracia B Cruz & Yuri Seo & Daiane Scaraboto
985-1007 Consumer-Driven Memorialization
by Stephanie Anderson & Kathy Hamilton
1008-1030 Morality Appraisals in Consumer Responsibilization
by Michelle Barnhart & Aimee Dinnín Huff & Inara Scott
1031-1051 Dominated Cosmopolitanism: Consumer Habitus Dynamics among Low-Resource Migrants
by Zuzana Chytkova & Dannie Kjeldgaard
1052-1069 When Fields Are Destabilized: Mobilizing Gendered Capital to Resolve Hysteresis
by Sunaina R Velagaleti & Amber M Epp

2023, Volume 50, Issue 4

663-682 Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste
by Arjen van Lin & Aylin Aydinli & Marco Bertini & Erica van Herpen & Julia von Schuckmann & Bernd H Schmitt & Manoj Thomas
683-703 I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties
by Jaeyeon (Jae) Chung & Yu Ding & Ajay Kalra & Amna Kirmani & Andrew T Stephen & Sarah G Moore
704-721 Common Cents: Bank Account Structure and Couples’ Relationship Dynamics
by Jenny G Olson & Scott I Rick & Deborah A Small & Eli J Finkel & June Cotte & Rebecca K Ratner
722-741 Cyclical Time Is Greener: The Impact of Temporal Perspective on Pro-Environmental Behavior
by Lan Xu & Shuangshuang Zhao & June Cotte & Nan Cui & J Jeffrey Inman & Ajay Kalra
742-764 Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships
by Anouk S Bergner & Christian Hildebrand & Gerald Häubl & J Jeffrey Inman & Richard J Lutz & Ellie J Kyung
765-786 Loan Amount versus Monthly Payments: The Effect of Loan Application Formats on Consumer Borrowing Decisions
by Alicia M Johnson & Daniel Villanova & Ronn J Smith & Amna Kirmani & Stacy Wood & Amar Cheema
787-809 Cross-Period Impatience: Subjective Financial Periods Explain Time-Inconsistent Choices
by Minkwang Jang & Oleg Urminsky & June Cotte & Stephen A Spiller
810-825 How Sensory Language Shapes Influencer’s Impact
by Giovanni Luca Cascio Rizzo & Jonah Berger & Matteo De Angelis & Rumen Pozharliev & Andrew T Stephen & Jacob Goldenberg
826-847 Consumer Desires and the Fluctuating Balance between Liquid and Solid Consumption: The Case of Finnish Clothing Libraries
by Laura M Rosenberg & Henri A Weijo & Iina Kerkelä & Linda L Price & Markus Giesler & Zeynep Arsel
848-863 Understanding and Improving Consumer Reactions to Service Bots
by Noah Castelo & Johannes Boegershausen & Christian Hildebrand & Alexander P Henkel & June Cotte & Klaus Wertenbroch

2023, Volume 50, Issue 3

447-467 Not Just about Price: How Benefit Focus Determines Consumers’ Retailer Pricing Strategy Preference
by Chris Hydock & Luc Wathieu & Andrew T Stephen & Brent McFerran
468-491 Paper Meets Plastic: The Perceived Environmental Friendliness of Product Packaging
by Tatiana Sokolova & Aradhna Krishna & Tim Döring & Markus Giesler & Oleg Urminsky
492-509 The Upscaling Effect: How the Decision Context Influences Tradeoffs between Desirability and Feasibility
by Ioannis Evangelidis & Jonathan Levav & Itamar Simonson & J Jeffrey Inman & June Cotte & Gerald Häubl
510-532 How Do Consumers Read and Encode a Price?
by Gilles Laurent & Marc Vanhuele & Amna Kirmani & June Cotte & Manoj Thomas
533-553 Vocalizing Search: How Voice Technologies Alter Consumer Search Processes and Satisfaction
by Shiri Melumad & Andrew T Stephen & David Dubois
554-575 Undermining Desire: Reducing Unhealthy Choices by Highlighting Short-Term (vs. Long-Term) Costs
by Paul E Stillman & Kaitlin Woolley & Stacy Wood & Szu-chi Huang
576-596 Divergent Effects of Budgeting for Gifts versus Personal Purchases
by Yuna Choe & Christina Kan & Evan Polman & Amna Kirmani & Bernd H Schmitt & Amar Cheema
597-616 The Preference for Spontaneity in Entertainment
by Jacqueline R Rifkin & Katherine M Du & Keisha M Cutright & June Cotte & Anat Keinan
617-644 How Social Media Influencers Impact Consumer Collectives: An Embeddedness Perspective
by Rebecca Mardon & Hayley Cocker & Kate Daunt & Linda L Price & Markus Giesler & Giana Eckhardt
645-660 How Verb Tense Shapes Persuasion
by Grant Packard & Jonah Berger & Reihane Boghrati & Andrew T Stephen & David Dubois

2023, Volume 50, Issue 2

236-254 Power and Need-for-Justification: Asymmetrical Effects on Senders and Receivers in Marketing Communications
by Linying (Sophie) Fan & Derek D Rucker & Yuwei Jiang & J Jeffrey Inman & Stacy Wood & Ajay Kalra
255-281 “Kind of Mine, Kind of Not”: Digital Possessions and Affordance Misalignment
by Rebecca Mardon & Janice Denegri-Knott & Mike Molesworth & Eileen Fischer & Markus Giesler & Craig J Thompson & Giana Eckhardt
282-302 Doing Family over Time: The Multilayered and Multitemporal Nature of Intergenerational Caring through Consumption
by Anne Kastarinen & Elina Närvänen & Anu Valtonen & Linda L Price & June Cotte & Zeynep Arsel
303-321 The Mate Screening Motive: How Women Use Luxury Consumption to Signal to Men
by Qihui Chen & Yajin Wang & Nailya Ordabayeva & Bernd H Schmitt & Echo Wen Wan
322-342 Distance and Alternative Signals of Status: A Unifying Framework
by Silvia Bellezza & Margaret C Campbell & June Cotte & Sankar Sen
343-362 No Bandwidth to Self-Gift: How Feeling Constrained Discourages Self-Gifting
by Jacqueline R Rifkin & Kelley Gullo Wight & Keisha M Cutright & Margaret C Campbell & Bernd H Schmitt & Leonard Lee
363-381 Rejections Are More Contagious than Choices: How Another’s Decisions Shape Our Own
by Lana Xianglan Nan & Sang Kyu Park & Yang Yang & Amna Kirmani & June Cotte & Brent McFerran
382-404 A Turn of the Tables: Psychological Contracts and Word of Mouth about Sharing Economy Platforms When Consumers Get Reviewed
by Laura Schrier Rifkin & Colleen P Kirk & Canan Corus & J Jeffrey Inman & Andrew T Stephen & Sarah G Moore
405-425 Been There, Done That: How Episodic and Semantic Memory Affects the Language of Authentic and Fictitious Reviews
by Ann Kronrod & Ivan Gordeliy & Jeffrey K Lee & J Jeffrey Inman & Andrew T Stephen & Andrew T Stephen
426-446 The One-Man Show: The Effect of Joint Decision-Making on Investor Overconfidence
by Dominik M Piehlmaier & J Jeffrey Inman & Andrew T Stephen & Andrew T Stephen

2023, Volume 50, Issue 1

2-24 More Gamer, Less Girl: Gendered Boundaries, Tokenism, and the Cultural Persistence of Masculine Dominance
by Jenna Drenten & Robert L Harrison & Nicholas J Pendarvis
25-47 Misperception of Multiple Risks in Medical Decision-Making
by Mehdi Mourali & Zhiyong Yang
48-69 On Breaking Functional Fixedness: How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal
by Sara Caprioli & Christoph Fuchs & Bram Van den Bergh
70-92 Market Work and the Formation of the Omnivorous Consumer Subject
by Anissa Pomiès & Zeynep Arsel
93-115 Tensions in the Enactment of Neoliberal Consumer Responsibilization for Waste
by Hélène Cherrier & Meltem Türe
116-141 Is Your Sample Truly Mediating? Bayesian Analysis of Heterogeneous Mediation (BAHM)
by Tatiana L Dyachenko & Greg M Allenby
142-166 Stars versus Bars: How the Aesthetics of Product Ratings “Shape” Product Preference
by He (Michael) Jia & Echo Wen Wan & Wanyi Zheng
167-189 Days-of-the-Week Effect in Temporal Judgments
by Tatiana Sokolova
190-210 Giving Suggestions: Using Quantity Requests to Increase Donations
by Alice Moon & Eric M VanEpps
211-232 Beyond Numbers: An Ambiguity–Accessibility–Applicability Framework to Explain the Attraction Effect
by Sharlene He & Brian Sternthal

2022, Volume 49, Issue 4

543-560 When Is HILO Low? Price Image Formation Based on Frequency versus Depth Pricing Strategies
[The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers’ Perceptions of Comparative Price Data]
by Daniel Sheehan & Ryan Hamilton & Ramnath K Chellappa
561-573 The Off by 100% Bias: The Effects of Percentage Changes Greater than 100% on Magnitude Judgments and Consumer Choice
[Numerosity and Consumer Behavior]
by Matthew Fisher & Milica Mormann
574-594 Experiential and Analytical Price Evaluations: How Experiential Product Description Affects Prices
[The Utility of an Information Processing Approach for Behavioral Price Research]
by Arnaud Monnier & Manoj Thomas
595-615 Offline Context Affects Online Reviews: The Effect of Post-Consumption Weather
[Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness]
by Leif Brandes & Yaniv Dover
616-633 Social-Jetlagged Consumers and Decreased Conspicuous Consumption
[Circadian Typology: A Comprehensive Review]
by Yunlu Yin & Zhongqiang (Tak) Huang
634-656 Work-to-Unlock Rewards: Leveraging Goals in Reward Systems to Increase Consumer Persistence
[Naiveté, Projection Bias, and Habit Formation in Gym Attendance]
by Marissa A Sharif & Kaitlin Woolley
657-677 Money, Sacrificial Work, and Poor Consumers
[The Low Literate Consumer]
by Rohit Varman & Hari Sreekumar & Russell W Belk
678-696 Why Are Donors More Generous with Time Than Money? The Role of Perceived Control over Donations on Charitable Giving
[Appraisals of Control and Predictability in Adapting to a Chronic Disease]
by John P Costello & Selin A Malkoc

2022, Volume 49, Issue 3

373-388 Spending and Happiness: The Role of Perceived Financial Constraints
[Does Spending Money on Others Promote Happiness?: A Registered Replication Report]
by Rodrigo S Dias & Eesha Sharma & Gavan J Fitzsimons
389-408 Expression Modalities: How Speaking Versus Writing Shapes Word of Mouth
[Affective and Semantic Components in Political Person Perception]
by Jonah Berger & Matthew D Rocklage & Grant Packard
409-429 Almost Equal: Consumption under Fragmented Stigma
[“The Low Literate Consumer]
by Christian A Eichert & Marius K Luedicke
430-449 Let Me Show You What I Did versus What I Have: Sharing Experiential versus Material Purchases Alters Authenticity and Liking of Social Media Users
[How Extraverted Is Honey.bunny77@Hotmail.de? Inferring Personality from E-Mail Addresses]
by Francesca Valsesia & Kristin Diehl
450-472 Tangential Immersion: Increasing Persistence in Boring Consumer Behaviors
[“What Does Doodling Do?]
by Alicea Lieberman & Andrea C Morales & O N Amir
473-495 Tweets We Like Aren’t Alike: Time of Day Affects Engagement with Vice and Virtue Tweets
[Specious Reward: A Behavioral Theory of Impulsiveness and Impulse Control]
by Ozum Zor & Kihyun Hannah Kim & Ashwani Monga
496-519 Chronic Consumer Liminality: Being Flexible in Precarious Times
[Understanding Difficult Consumer Transitions: The in/Dividual Consumer in Permanent Liminality]
by Laetitia Mimoun & Fleura Bardhi
520-542 Moving, Fast or Slow: How Perceived Speed Influences Mental Representation and Decision Making
[Seeing the Big Picture: The Effect of Height on the Level of Construal]
by Yael Shani-Feinstein & Ellie J Kyung & Jacob Goldenberg

2022, Volume 49, Issue 2

177-201 It’s Good to Be Different: How Diversity Impacts Judgments of Moral Behavior
[Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter]
by Uzma Khan & Ajay Kalra
202-228 Mapping Consumers’ Context-Dependent Consumption Preferences: A Multidimensional Unfolding Approach
[An Empirical Comparison of Logit Choice Models with Discrete versus Continuous Representations of Heterogeneity]
by Junghyun Park & Minki Kim & Pradeep K Chintagunta
229-251 Repair, Consumption, and Sustainability: Fixing Fragile Objects and Maintaining Consumer Practices
[Matter in or out of Place? Bicycle Parking Strategies and Their Effects on People, Practices and Places]
by D Matthew Godfrey & Linda L Price & Robert F Lusch
252-267 Sizes Are Gendered: The Effect of Size Cues in Brand Names on Brand Stereotyping
[Consumer Evaluations of Brand Extensions]
by Kuangjie Zhang & Shaobo (Kevin) Li & Sharon Ng
268-287 Really Rewarding Rewards: Strategic Licensing in Long-Term Healthy Food Consumption
[The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers’ Packaged Food Purchases]
by Rishika Rishika & Sven Feurer & Kelly L Haws
288-311 Egocentric Processing: The Advantages of Person-Related Features in Consumers’ Product Decisions
[Dimensions of Brand Personality]
by Liad Weiss
312-335 Courtesy Stigma Management: Social Identity Work among China’s “Leftover Women”
[The Low Literate Consumer]
by Chihling Liu & Robert V Kozinets
336-358 Banking Happiness
[Nostalgia: Retreat or Support in Difficult Times?]
by Ali Faraji-Rad & Leonard Lee
359-372 Promoting Data Richness in Consumer Research: How to Develop and Evaluate Articles with Multiple Data Sources
[The Critical Role of Methodological Pluralism for Policy-Relevant Empirical Marketing Research]
by Simon J Blanchard & Jacob Goldenberg & Koen Pauwels & David A Schweidel

2022, Volume 49, Issue 1

1-24 Racial Oppression and Racial Projects in Consumer Markets: A Racial Formation Theory Approach
[The Ghetto Marketing Life Cycle: A Case of Underachievement]
by David Crockett
25-45 Influencer-Generated Reference Groups
[Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter]
by Jeffrey K Lee & Enric Junqué de Fortuny
46-73 A Liberating-Engagement Theory of Consumer Fun
[Pleasure Principles: A Review of Research on Hedonic Consumption]
by Travis Tae Oh & Michel Tuan Pham
74-95 Consumption Ideology
[Ideology and Terror: A Novel Form of Government]
by Bernd Schmitt & J Joško Brakus & Alessandro Biraglia
96-111 Consumer Timework
[Understanding Difficult Consumer Transitions: The In/Dividual Consumer in Permanent Liminality]
by Thomas Derek Robinson & Ela Veresiu & Ana Babić Rosario
112-131 Your Cheatin' Heart: How Emotional Intelligence and Selfishness Impact the Incidence of Consumer Fraud
[Consumers’ Trust in Feelings as Information]
by Jonathan Hasford & Blair Kidwell & David M Hardesty & Adam Farmer
132-153 Consumers Believe That Products Work Better for Others
[Age-Related Decline in Executive Function Predicts Better Advice-Giving in Uncomfortable Social Contexts]
by Evan Polman & Ignazio Ziano & Kaiyang Wu & Anneleen Van Kerckhove
154-174 Loved As-Is: How God Salience Lowers Interest in Self-Improvement Products
[Cross-Domain Effects of Guilt on Desire for Self-Improvement Products]
by Lauren Grewal & Eugenia C Wu & Keisha M Cutright

2022, Volume 48, Issue 6

939-969 Practice Diffusion
[Value Creation in Consumption Journeys: Recursive Reflexivity and Practice Continuity]
by Melissa Archpru Akaka & Hope Jensen Schau & Stephen L Vargo
970-990 Consumers Value Effort over Ease When Caring for Close Others
[Inclusion of Other in the Self Scale and the Structure of Interpersonal Closeness]
by Ximena Garcia-Rada & Mary Steffel & Elanor F Williams & Michael I Norton
991-1009 The Impact of Payment Frequency on Consumer Spending and Subjective Wealth Perceptions
[Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions]
by Wendy De La Rosa & Stephanie M Tully
1010-1031 Consumers as Naive Physicists: How Visual Entropy Cues Shift Temporal Focus and Influence Product Evaluations
[Context in Emotion Perception]
by Gunes Biliciler & Rajagopal Raghunathan & Adrian F Ward
1032-1049 Hiding in the Crowd: Secrecy Compels Consumer Conformity
[Manipulating Personal Salience: The Effects of Performance Expectations on Physical Positioning]
by Dongjin He & Yuwei Jiang & Gerald J Gorn
1050-1072 In the Eye of the Beholder: The Interplay of Numeracy and Fluency in Consumer Response to 99-Ending Prices
[Conditioning Prices on Purchase History]
by Brady T Hodges & Haipeng (Allan) Chen
1073-1095 Social Emotions and the Legitimation of the Fertility Technology Market
[The Role of Emotions in Marketing]
by Laetitia Mimoun & Lez Trujillo-Torres & Francesca Sobande
1096-1112 The Threshold-Crossing Effect: Just-Below Pricing Discourages Consumers to Upgrade
[The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data]
by Junha Kim & Selin A Malkoc & Joseph K Goodman

2022, Volume 48, Issue 5

753-755 Relevance—Reloaded and Recoded
[From the Editors-Elect: Meaningful Consumer Research]
by Bernd H Schmitt & June Cotte & Markus Giesler & Andrew T Stephen & Stacy Wood
756-774 Can Consumers Learn Price Dispersion? Evidence for Dispersion Spillover across Categories
[Representing Multiple Objects as an Ensemble Enhances Visual Cognition]
by Quentin André & Nicholas Reinholtz & Bart De Langhe
775-795 Social Class Shapes Donation Allocation Preferences
[Similarity and Empathy: The Experience of Rape]
by Yan Vieites & Rafael Goldszmidt & Eduardo B Andrade
796-816 Consumer Minimalism
[Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach]
by Anne V Wilson & Silvia Bellezza
817-838 Mining Consumer Minds: Downstream Consequences of Host Motivations for Home-Sharing Platforms
[Counting Your Customers’ One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model]
by Jaeyeon (Jae) Chung & Gita Venkataramani Johar & Yanyan Li & Oded Netzer & Matthew Pearson
839-857 Obligatory Publicity IncreasesCharitable Acts
[Prosocial Spending and Well-Being: Cross-Cultural Evidence for a Psychological Universal]
by Adelle X Yang & Christopher K Hsee
858-884 Becoming Through Contiguity and Lines of Flight: The Four Faces of Celebrity-Proximate Assemblages
[River Magic: Extraordinary Experience and the Extended Service Encounter]
by Michal J Carrington & Julie L Ozanne
885-903 Syntax and the Illusion of Fit: How Grammatical Subject Influences Persuasion
[$29 for 70 Items or 70 Items for $29? How Presentation Order Affects Package Perceptions]
by Massimiliano Ostinelli & David Luna
904-919 How Resource Scarcity Influences the Preference for Counterhedonic Consumption
[On the Consumption of Negative Feelings]
by Haiyang Yang & Kuangjie Zhang
920-933 Diversity, Equity, and Inclusion (DEI) in the Journal of Consumer Research: A Curation and Research Agenda
[When Feeling Younger Depends on Others: The Effects of Social Cues on Older Consumers]
by Zeynep Arsel & David Crockett & Maura L Scott

2021, Volume 48, Issue 4

517-526 Three Themes for the Future of Brands in a Changing Consumer Marketplace
by Margaret C Campbell & Linda L Price
527-540 The Future of Brands and Branding: An Essay on Multiplicity, Heterogeneity, and Integration
by Kevin Lane Keller
541-561 Exposure to Brands Makes Preferential Decisions Easier
by Ryan Rahinel & Ashley S Otto & Daniel M Grossman & Joshua J Clarkson & Margaret C Campbell & Kevin Lane Keller
562-585 From Mix-and-Match to Head-to-Toe: How Brand Combinations Affect Observer Trust
by Isabelle Engeler & Kate Barasz & Margaret C Campbell & Kevin Lane Keller
586-609 How Brands Craft National Identity
by Michael B Beverland & Giana M Eckhardt & Sean Sands & Avi Shankar & Eileen Fischer & Linda L Price & Robert V Kozinets

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Journal of Consumer Research Inc.

Journal of Consumer Research

Contact information of Journal of Consumer Research Inc.

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2025, Volume 52, Issue 1

2025, Volume 51, Issue 6

2025, Volume 51, Issue 5

2024, Volume 51, Issue 4

2024, Volume 51, Issue 3

2024, Volume 51, Issue 2

2024, Volume 51, Issue 1

2024, Volume 50, Issue 6

2024, Volume 50, Issue 5

2023, Volume 50, Issue 4

2023, Volume 50, Issue 3

2023, Volume 50, Issue 2

2023, Volume 50, Issue 1

2022, Volume 49, Issue 4

2022, Volume 49, Issue 3

2022, Volume 49, Issue 2

2022, Volume 49, Issue 1

2022, Volume 48, Issue 6

2022, Volume 48, Issue 5

2021, Volume 48, Issue 4

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