My serials Follow this serial

Journal of Consumer Research Inc.

Journal of Consumer Research

Contact information of Journal of Consumer Research Inc.

Serial Information

Editor: Bernd Schmitt
Editor: Bernd Schmitt
Editor: Bernd Schmitt
Editor: Bernd Schmitt
Editor: Bernd Schmitt

Description: Papers published in Journal of Consumer Research
Series handle: RePEc:oup:jconrs
ISSN: 0093-5301

Citations RSS feed: at CitEc

Impact factors

Access and download statistics
Top item:

By citations
By downloads (last 12 months)

Corrections

All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:jconrs. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://academic.oup.com/jcr .

Content

2024, Volume 50, Issue 6

1074-1096 Intergenerational Effects of Lay Beliefs: How Parents’ Unhealthy = Tasty Intuition Influences Their Children’s Food Consumption and Body Mass Index
by Barbara Briers & Young Eun Huh & Elaine Chan & Anirban Mukhopadhyay
1117-1135 Dominance Effects in the Wild
by Ariel Fridman & On Amir & Karsten T Hansen
1136-1156 Appearance for Females, Functionality for Males? The False Lay Belief about Gender Difference in Product Preference
by Xianchi Dai & Yu (Anna) Lin & Jianping Liang & Chen Yang
1172-1197 How Does Time Pressure Influence Risk Preferences? Answers from a Meta-Analysis
by Alex Belli & François A Carrillat & Natalina Zlatevska & Elizabeth Cowley
1198-1220 Transnational Market Navigation: Living and Consuming across Borders
by Zahra Sharifonnasabi & Laetitia Mimoun & Fleura Bardhi
1221-1242 Crowdfunding as a Market-Fostering Gift System
by Andre F Maciel & Michelle F Weinberger
1243-1264 Liquid Consumer Security
by Aleksandrina Atanasova & Giana M Eckhardt & Katharina C Husemann

2024, Volume 50, Issue 5

865-886 Intel Inside: The Linguistic Properties of Effective Slogans
by Brady T Hodges & Zachary Estes & Caleb Warren
887-906 Dominance versus Prestige Hierarchies: How Social Hierarchy Base Shapes Conspicuous Consumption
by Perrine Desmichel & Derek D Rucker
907-922 When Connection Turns to Anger: How Consumer–Brand Relationship and Crisis Type Moderate Language on Social Media
by Buffy Mosley & David A Schweidel & Kunpeng Zhang
923-944 “Want” versus “Need”: How Linguistic Framing Influences Responses to Crowdfunding Appeals
by Lei Su & Jaideep Sengupta & Yiwei Li & Fangyuan Chen
945-961 The One-Away Effect: The Pursuit of Mere Completion
by Bowen Ruan & Evan Polman & Robin J Tanner
962-984 Between Cultural Appreciation and Cultural Appropriation: Self-Authorizing the Consumption of Cultural Difference
by Angela Gracia B Cruz & Yuri Seo & Daiane Scaraboto
985-1007 Consumer-Driven Memorialization
by Stephanie Anderson & Kathy Hamilton
1008-1030 Morality Appraisals in Consumer Responsibilization
by Michelle Barnhart & Aimee Dinnín Huff & Inara Scott
1031-1051 Dominated Cosmopolitanism: Consumer Habitus Dynamics among Low-Resource Migrants
by Zuzana Chytkova & Dannie Kjeldgaard
1052-1069 When Fields Are Destabilized: Mobilizing Gendered Capital to Resolve Hysteresis
by Sunaina R Velagaleti & Amber M Epp

2023, Volume 50, Issue 4

663-682 Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste
by Arjen van Lin & Aylin Aydinli & Marco Bertini & Erica van Herpen & Julia von Schuckmann & Bernd H Schmitt & Manoj Thomas
683-703 I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties
by Jaeyeon (Jae) Chung & Yu Ding & Ajay Kalra & Amna Kirmani & Andrew T Stephen & Sarah G Moore
704-721 Common Cents: Bank Account Structure and Couples’ Relationship Dynamics
by Jenny G Olson & Scott I Rick & Deborah A Small & Eli J Finkel & June Cotte & Rebecca K Ratner
722-741 Cyclical Time Is Greener: The Impact of Temporal Perspective on Pro-Environmental Behavior
by Lan Xu & Shuangshuang Zhao & June Cotte & Nan Cui & J Jeffrey Inman & Ajay Kalra
742-764 Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships
by Anouk S Bergner & Christian Hildebrand & Gerald Häubl & J Jeffrey Inman & Richard J Lutz & Ellie J Kyung
765-786 Loan Amount versus Monthly Payments: The Effect of Loan Application Formats on Consumer Borrowing Decisions
by Alicia M Johnson & Daniel Villanova & Ronn J Smith & Amna Kirmani & Stacy Wood & Amar Cheema
787-809 Cross-Period Impatience: Subjective Financial Periods Explain Time-Inconsistent Choices
by Minkwang Jang & Oleg Urminsky & June Cotte & Stephen A Spiller
810-825 How Sensory Language Shapes Influencer’s Impact
by Giovanni Luca Cascio Rizzo & Jonah Berger & Matteo De Angelis & Rumen Pozharliev & Andrew T Stephen & Jacob Goldenberg
826-847 Consumer Desires and the Fluctuating Balance between Liquid and Solid Consumption: The Case of Finnish Clothing Libraries
by Laura M Rosenberg & Henri A Weijo & Iina Kerkelä & Linda L Price & Markus Giesler & Zeynep Arsel
848-863 Understanding and Improving Consumer Reactions to Service Bots
by Noah Castelo & Johannes Boegershausen & Christian Hildebrand & Alexander P Henkel & June Cotte & Klaus Wertenbroch

2023, Volume 50, Issue 3

447-467 Not Just about Price: How Benefit Focus Determines Consumers’ Retailer Pricing Strategy Preference
by Chris Hydock & Luc Wathieu & Andrew T Stephen & Brent McFerran
468-491 Paper Meets Plastic: The Perceived Environmental Friendliness of Product Packaging
by Tatiana Sokolova & Aradhna Krishna & Tim Döring & Markus Giesler & Oleg Urminsky
492-509 The Upscaling Effect: How the Decision Context Influences Tradeoffs between Desirability and Feasibility
by Ioannis Evangelidis & Jonathan Levav & Itamar Simonson & J Jeffrey Inman & June Cotte & Gerald Häubl
510-532 How Do Consumers Read and Encode a Price?
by Gilles Laurent & Marc Vanhuele & Amna Kirmani & June Cotte & Manoj Thomas
533-553 Vocalizing Search: How Voice Technologies Alter Consumer Search Processes and Satisfaction
by Shiri Melumad & Andrew T Stephen & David Dubois
554-575 Undermining Desire: Reducing Unhealthy Choices by Highlighting Short-Term (vs. Long-Term) Costs
by Paul E Stillman & Kaitlin Woolley & Stacy Wood & Szu-chi Huang
576-596 Divergent Effects of Budgeting for Gifts versus Personal Purchases
by Yuna Choe & Christina Kan & Evan Polman & Amna Kirmani & Bernd H Schmitt & Amar Cheema
597-616 The Preference for Spontaneity in Entertainment
by Jacqueline R Rifkin & Katherine M Du & Keisha M Cutright & June Cotte & Anat Keinan
617-644 How Social Media Influencers Impact Consumer Collectives: An Embeddedness Perspective
by Rebecca Mardon & Hayley Cocker & Kate Daunt & Linda L Price & Markus Giesler & Giana Eckhardt
645-660 How Verb Tense Shapes Persuasion
by Grant Packard & Jonah Berger & Reihane Boghrati & Andrew T Stephen & David Dubois

2023, Volume 50, Issue 2

236-254 Power and Need-for-Justification: Asymmetrical Effects on Senders and Receivers in Marketing Communications
by Linying (Sophie) Fan & Derek D Rucker & Yuwei Jiang & J Jeffrey Inman & Stacy Wood & Ajay Kalra
255-281 “Kind of Mine, Kind of Not”: Digital Possessions and Affordance Misalignment
by Rebecca Mardon & Janice Denegri-Knott & Mike Molesworth & Eileen Fischer & Markus Giesler & Craig J Thompson & Giana Eckhardt
282-302 Doing Family over Time: The Multilayered and Multitemporal Nature of Intergenerational Caring through Consumption
by Anne Kastarinen & Elina Närvänen & Anu Valtonen & Linda L Price & June Cotte & Zeynep Arsel
303-321 The Mate Screening Motive: How Women Use Luxury Consumption to Signal to Men
by Qihui Chen & Yajin Wang & Nailya Ordabayeva & Bernd H Schmitt & Echo Wen Wan
322-342 Distance and Alternative Signals of Status: A Unifying Framework
by Silvia Bellezza & Margaret C Campbell & June Cotte & Sankar Sen
343-362 No Bandwidth to Self-Gift: How Feeling Constrained Discourages Self-Gifting
by Jacqueline R Rifkin & Kelley Gullo Wight & Keisha M Cutright & Margaret C Campbell & Bernd H Schmitt & Leonard Lee
363-381 Rejections Are More Contagious than Choices: How Another’s Decisions Shape Our Own
by Lana Xianglan Nan & Sang Kyu Park & Yang Yang & Amna Kirmani & June Cotte & Brent McFerran
382-404 A Turn of the Tables: Psychological Contracts and Word of Mouth about Sharing Economy Platforms When Consumers Get Reviewed
by Laura Schrier Rifkin & Colleen P Kirk & Canan Corus & J Jeffrey Inman & Andrew T Stephen & Sarah G Moore
405-425 Been There, Done That: How Episodic and Semantic Memory Affects the Language of Authentic and Fictitious Reviews
by Ann Kronrod & Ivan Gordeliy & Jeffrey K Lee & J Jeffrey Inman & Andrew T Stephen & Andrew T Stephen
426-446 The One-Man Show: The Effect of Joint Decision-Making on Investor Overconfidence
by Dominik M Piehlmaier & J Jeffrey Inman & Andrew T Stephen & Andrew T Stephen

2023, Volume 50, Issue 1

2-24 More Gamer, Less Girl: Gendered Boundaries, Tokenism, and the Cultural Persistence of Masculine Dominance
by Jenna Drenten & Robert L Harrison & Nicholas J Pendarvis
25-47 Misperception of Multiple Risks in Medical Decision-Making
by Mehdi Mourali & Zhiyong Yang
48-69 On Breaking Functional Fixedness: How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal
by Sara Caprioli & Christoph Fuchs & Bram Van den Bergh
70-92 Market Work and the Formation of the Omnivorous Consumer Subject
by Anissa Pomiès & Zeynep Arsel
93-115 Tensions in the Enactment of Neoliberal Consumer Responsibilization for Waste
by Hélène Cherrier & Meltem Türe
116-141 Is Your Sample Truly Mediating? Bayesian Analysis of Heterogeneous Mediation (BAHM)
by Tatiana L Dyachenko & Greg M Allenby
142-166 Stars versus Bars: How the Aesthetics of Product Ratings “Shape” Product Preference
by He (Michael) Jia & Echo Wen Wan & Wanyi Zheng
167-189 Days-of-the-Week Effect in Temporal Judgments
by Tatiana Sokolova
190-210 Giving Suggestions: Using Quantity Requests to Increase Donations
by Alice Moon & Eric M VanEpps
211-232 Beyond Numbers: An Ambiguity–Accessibility–Applicability Framework to Explain the Attraction Effect
by Sharlene He & Brian Sternthal

2022, Volume 49, Issue 4

543-560 When Is HILO Low? Price Image Formation Based on Frequency versus Depth Pricing Strategies
[The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers’ Perceptions of Comparative Price Data]
by Daniel Sheehan & Ryan Hamilton & Ramnath K Chellappa
561-573 The Off by 100% Bias: The Effects of Percentage Changes Greater than 100% on Magnitude Judgments and Consumer Choice
[Numerosity and Consumer Behavior]
by Matthew Fisher & Milica Mormann
574-594 Experiential and Analytical Price Evaluations: How Experiential Product Description Affects Prices
[The Utility of an Information Processing Approach for Behavioral Price Research]
by Arnaud Monnier & Manoj Thomas
595-615 Offline Context Affects Online Reviews: The Effect of Post-Consumption Weather
[Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness]
by Leif Brandes & Yaniv Dover
616-633 Social-Jetlagged Consumers and Decreased Conspicuous Consumption
[Circadian Typology: A Comprehensive Review]
by Yunlu Yin & Zhongqiang (Tak) Huang
634-656 Work-to-Unlock Rewards: Leveraging Goals in Reward Systems to Increase Consumer Persistence
[Naiveté, Projection Bias, and Habit Formation in Gym Attendance]
by Marissa A Sharif & Kaitlin Woolley
657-677 Money, Sacrificial Work, and Poor Consumers
[The Low Literate Consumer]
by Rohit Varman & Hari Sreekumar & Russell W Belk
678-696 Why Are Donors More Generous with Time Than Money? The Role of Perceived Control over Donations on Charitable Giving
[Appraisals of Control and Predictability in Adapting to a Chronic Disease]
by John P Costello & Selin A Malkoc

2022, Volume 49, Issue 3

373-388 Spending and Happiness: The Role of Perceived Financial Constraints
[Does Spending Money on Others Promote Happiness?: A Registered Replication Report]
by Rodrigo S Dias & Eesha Sharma & Gavan J Fitzsimons
389-408 Expression Modalities: How Speaking Versus Writing Shapes Word of Mouth
[Affective and Semantic Components in Political Person Perception]
by Jonah Berger & Matthew D Rocklage & Grant Packard
409-429 Almost Equal: Consumption under Fragmented Stigma
[“The Low Literate Consumer]
by Christian A Eichert & Marius K Luedicke
430-449 Let Me Show You What I Did versus What I Have: Sharing Experiential versus Material Purchases Alters Authenticity and Liking of Social Media Users
[How Extraverted Is Honey.bunny77@Hotmail.de? Inferring Personality from E-Mail Addresses]
by Francesca Valsesia & Kristin Diehl
450-472 Tangential Immersion: Increasing Persistence in Boring Consumer Behaviors
[“What Does Doodling Do?]
by Alicea Lieberman & Andrea C Morales & O N Amir
473-495 Tweets We Like Aren’t Alike: Time of Day Affects Engagement with Vice and Virtue Tweets
[Specious Reward: A Behavioral Theory of Impulsiveness and Impulse Control]
by Ozum Zor & Kihyun Hannah Kim & Ashwani Monga
496-519 Chronic Consumer Liminality: Being Flexible in Precarious Times
[Understanding Difficult Consumer Transitions: The in/Dividual Consumer in Permanent Liminality]
by Laetitia Mimoun & Fleura Bardhi
520-542 Moving, Fast or Slow: How Perceived Speed Influences Mental Representation and Decision Making
[Seeing the Big Picture: The Effect of Height on the Level of Construal]
by Yael Shani-Feinstein & Ellie J Kyung & Jacob Goldenberg

2022, Volume 49, Issue 2

177-201 It’s Good to Be Different: How Diversity Impacts Judgments of Moral Behavior
[Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter]
by Uzma Khan & Ajay Kalra
202-228 Mapping Consumers’ Context-Dependent Consumption Preferences: A Multidimensional Unfolding Approach
[An Empirical Comparison of Logit Choice Models with Discrete versus Continuous Representations of Heterogeneity]
by Junghyun Park & Minki Kim & Pradeep K Chintagunta
229-251 Repair, Consumption, and Sustainability: Fixing Fragile Objects and Maintaining Consumer Practices
[Matter in or out of Place? Bicycle Parking Strategies and Their Effects on People, Practices and Places]
by D Matthew Godfrey & Linda L Price & Robert F Lusch
252-267 Sizes Are Gendered: The Effect of Size Cues in Brand Names on Brand Stereotyping
[Consumer Evaluations of Brand Extensions]
by Kuangjie Zhang & Shaobo (Kevin) Li & Sharon Ng
268-287 Really Rewarding Rewards: Strategic Licensing in Long-Term Healthy Food Consumption
[The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers’ Packaged Food Purchases]
by Rishika Rishika & Sven Feurer & Kelly L Haws
288-311 Egocentric Processing: The Advantages of Person-Related Features in Consumers’ Product Decisions
[Dimensions of Brand Personality]
by Liad Weiss
312-335 Courtesy Stigma Management: Social Identity Work among China’s “Leftover Women”
[The Low Literate Consumer]
by Chihling Liu & Robert V Kozinets
336-358 Banking Happiness
[Nostalgia: Retreat or Support in Difficult Times?]
by Ali Faraji-Rad & Leonard Lee
359-372 Promoting Data Richness in Consumer Research: How to Develop and Evaluate Articles with Multiple Data Sources
[The Critical Role of Methodological Pluralism for Policy-Relevant Empirical Marketing Research]
by Simon J Blanchard & Jacob Goldenberg & Koen Pauwels & David A Schweidel

2022, Volume 49, Issue 1

1-24 Racial Oppression and Racial Projects in Consumer Markets: A Racial Formation Theory Approach
[The Ghetto Marketing Life Cycle: A Case of Underachievement]
by David Crockett
25-45 Influencer-Generated Reference Groups
[Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter]
by Jeffrey K Lee & Enric Junqué de Fortuny
46-73 A Liberating-Engagement Theory of Consumer Fun
[Pleasure Principles: A Review of Research on Hedonic Consumption]
by Travis Tae Oh & Michel Tuan Pham
74-95 Consumption Ideology
[Ideology and Terror: A Novel Form of Government]
by Bernd Schmitt & J Joško Brakus & Alessandro Biraglia
96-111 Consumer Timework
[Understanding Difficult Consumer Transitions: The In/Dividual Consumer in Permanent Liminality]
by Thomas Derek Robinson & Ela Veresiu & Ana Babić Rosario
112-131 Your Cheatin' Heart: How Emotional Intelligence and Selfishness Impact the Incidence of Consumer Fraud
[Consumers’ Trust in Feelings as Information]
by Jonathan Hasford & Blair Kidwell & David M Hardesty & Adam Farmer
132-153 Consumers Believe That Products Work Better for Others
[Age-Related Decline in Executive Function Predicts Better Advice-Giving in Uncomfortable Social Contexts]
by Evan Polman & Ignazio Ziano & Kaiyang Wu & Anneleen Van Kerckhove
154-174 Loved As-Is: How God Salience Lowers Interest in Self-Improvement Products
[Cross-Domain Effects of Guilt on Desire for Self-Improvement Products]
by Lauren Grewal & Eugenia C Wu & Keisha M Cutright

2022, Volume 48, Issue 6

939-969 Practice Diffusion
[Value Creation in Consumption Journeys: Recursive Reflexivity and Practice Continuity]
by Melissa Archpru Akaka & Hope Jensen Schau & Stephen L Vargo
970-990 Consumers Value Effort over Ease When Caring for Close Others
[Inclusion of Other in the Self Scale and the Structure of Interpersonal Closeness]
by Ximena Garcia-Rada & Mary Steffel & Elanor F Williams & Michael I Norton
991-1009 The Impact of Payment Frequency on Consumer Spending and Subjective Wealth Perceptions
[Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions]
by Wendy De La Rosa & Stephanie M Tully
1010-1031 Consumers as Naive Physicists: How Visual Entropy Cues Shift Temporal Focus and Influence Product Evaluations
[Context in Emotion Perception]
by Gunes Biliciler & Rajagopal Raghunathan & Adrian F Ward
1032-1049 Hiding in the Crowd: Secrecy Compels Consumer Conformity
[Manipulating Personal Salience: The Effects of Performance Expectations on Physical Positioning]
by Dongjin He & Yuwei Jiang & Gerald J Gorn
1050-1072 In the Eye of the Beholder: The Interplay of Numeracy and Fluency in Consumer Response to 99-Ending Prices
[Conditioning Prices on Purchase History]
by Brady T Hodges & Haipeng (Allan) Chen
1073-1095 Social Emotions and the Legitimation of the Fertility Technology Market
[The Role of Emotions in Marketing]
by Laetitia Mimoun & Lez Trujillo-Torres & Francesca Sobande
1096-1112 The Threshold-Crossing Effect: Just-Below Pricing Discourages Consumers to Upgrade
[The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data]
by Junha Kim & Selin A Malkoc & Joseph K Goodman

2022, Volume 48, Issue 5

753-755 Relevance—Reloaded and Recoded
[From the Editors-Elect: Meaningful Consumer Research]
by Bernd H Schmitt & June Cotte & Markus Giesler & Andrew T Stephen & Stacy Wood
756-774 Can Consumers Learn Price Dispersion? Evidence for Dispersion Spillover across Categories
[Representing Multiple Objects as an Ensemble Enhances Visual Cognition]
by Quentin André & Nicholas Reinholtz & Bart De Langhe
775-795 Social Class Shapes Donation Allocation Preferences
[Similarity and Empathy: The Experience of Rape]
by Yan Vieites & Rafael Goldszmidt & Eduardo B Andrade
796-816 Consumer Minimalism
[Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach]
by Anne V Wilson & Silvia Bellezza
817-838 Mining Consumer Minds: Downstream Consequences of Host Motivations for Home-Sharing Platforms
[Counting Your Customers’ One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model]
by Jaeyeon (Jae) Chung & Gita Venkataramani Johar & Yanyan Li & Oded Netzer & Matthew Pearson
839-857 Obligatory Publicity IncreasesCharitable Acts
[Prosocial Spending and Well-Being: Cross-Cultural Evidence for a Psychological Universal]
by Adelle X Yang & Christopher K Hsee
858-884 Becoming Through Contiguity and Lines of Flight: The Four Faces of Celebrity-Proximate Assemblages
[River Magic: Extraordinary Experience and the Extended Service Encounter]
by Michal J Carrington & Julie L Ozanne
885-903 Syntax and the Illusion of Fit: How Grammatical Subject Influences Persuasion
[$29 for 70 Items or 70 Items for $29? How Presentation Order Affects Package Perceptions]
by Massimiliano Ostinelli & David Luna
904-919 How Resource Scarcity Influences the Preference for Counterhedonic Consumption
[On the Consumption of Negative Feelings]
by Haiyang Yang & Kuangjie Zhang
920-933 Diversity, Equity, and Inclusion (DEI) in the Journal of Consumer Research: A Curation and Research Agenda
[When Feeling Younger Depends on Others: The Effects of Social Cues on Older Consumers]
by Zeynep Arsel & David Crockett & Maura L Scott

2021, Volume 48, Issue 4

517-526 Three Themes for the Future of Brands in a Changing Consumer Marketplace
by Margaret C Campbell & Linda L Price
527-540 The Future of Brands and Branding: An Essay on Multiplicity, Heterogeneity, and Integration
by Kevin Lane Keller
541-561 Exposure to Brands Makes Preferential Decisions Easier
by Ryan Rahinel & Ashley S Otto & Daniel M Grossman & Joshua J Clarkson & Margaret C Campbell & Kevin Lane Keller
562-585 From Mix-and-Match to Head-to-Toe: How Brand Combinations Affect Observer Trust
by Isabelle Engeler & Kate Barasz & Margaret C Campbell & Kevin Lane Keller
586-609 How Brands Craft National Identity
by Michael B Beverland & Giana M Eckhardt & Sean Sands & Avi Shankar & Eileen Fischer & Linda L Price & Robert V Kozinets
610-632 Doing Relationship Work: A Theory of Change in Consumer–Brand Relationships
by Claudio Alvarez & Danielle J Brick & Susan Fournier & Linda L Price & Hope Jensen Schau
633-650 Building Brands for the Emerging Bicultural Market: The Appeal of Paradox Brands
by Maria A Rodas & Deborah Roedder John & Carlos J Torelli & Margaret C Campbell & Stefano Puntoni
651-681 One Brand, Many Trajectories: Narrative Navigation in Transmedia
by Stephanie Feiereisen & Dina Rasolofoarison & Cristel Antonia Russell & Hope Jensen Schau & Eileen Fischer & Margaret C Campbell & Ashlee Humphreys
682-708 A Framework of Brand Contestation: Toward Brand Antifragility
by Daniel Dietrich & Cristel Antonia Russell & Linda L Price & Zeynep Arsel
709-730 The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products
by Minju Han & George E Newman & Rosanna K Smith & Ravi Dhar & Margaret C Campbell & Kevin Lane Keller
731-751 Charismatic Entrainment: How Brand Leaders and Consumers Co-Create Charismatic Authority in the Marketplace
by Verena E Wieser & Marius K Luedicke & Andrea Hemetsberger & Linda L Price & Julie L Ozanne

2021, Volume 48, Issue 3

355-373 Emotionally Numb: Expertise Dulls Consumer Experience
by Matthew D Rocklage & Derek D Rucker & Loran F Nordgren & J Jeffrey Inman & Chris Janiszewski
374-393 Online Advertising Suppresses Visual Competition during Planned Purchases
by Ralf van der Lans & Rik Pieters & Michel Wedel & Vicki G Morwitz & J Jeffrey Inman & Olivier Toubia
394-414 Wordify: A Tool for Discovering and Differentiating Consumer Vocabularies
by Dirk Hovy & Shiri Melumad & J Jeffrey Inman & Richard J Lutz & Charles F Hofacker
415-427 The Impact of a Two-Step Choice Process on Trade-Off Decisions
by Jing Lei & Ying Zhang & Vicki G Morwitz & Amna Kirmani & Kristin Diehl
428-455 How Do Platforms Empower Consumers? Insights from the Affordances and Constraints of Reclame Aqui
by Robert V Kozinets & Daniela Abrantes Ferreira & Paula Chimenti & Linda L Price & Christina Goulding
456-473 Multitasking as Consumer Compensatory Control
by Jerry J Han & Susan M Broniarczyk & Leonard Lee
474-491 Safe Together, Vulnerable Apart: How Interstitial Space in Text Logos Impacts Brand Attitudes in Tight versus Loose Cultures
by Tanvi Gupta & Henrik Hagtvedt & Margaret C Campbell & Chris Janiszewski

Browse Econ Literature

More features

Journal of Consumer Research Inc.

Journal of Consumer Research

Contact information of Journal of Consumer Research Inc.

Serial Information

Impact factors

Corrections

Content

2025, Volume 51, Issue 6

2025, Volume 51, Issue 5

2024, Volume 51, Issue 4

2024, Volume 51, Issue 3

2024, Volume 51, Issue 2

2024, Volume 51, Issue 1

2024, Volume 50, Issue 6

2024, Volume 50, Issue 5

2023, Volume 50, Issue 4

2023, Volume 50, Issue 3

2023, Volume 50, Issue 2

2023, Volume 50, Issue 1

2022, Volume 49, Issue 4

2022, Volume 49, Issue 3

2022, Volume 49, Issue 2

2022, Volume 49, Issue 1

2022, Volume 48, Issue 6

2022, Volume 48, Issue 5

2021, Volume 48, Issue 4

2021, Volume 48, Issue 3

More services and features

MyIDEAS

Author registration

Rankings

RePEc Genealogy

RePEc Biblio

MPRA

New papers by email

EconAcademics

Plagiarism

About RePEc

RePEc home

Blog

Help/FAQ

RePEc team

Participating archives

Privacy statement

Help us

Corrections

Volunteers

Get papers listed

Open a RePEc archive

Get RePEc data