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Midrange, Differential, Meaningful, and Multidisciplinary: Reflections on JCR’s Epistemic Culture

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  • Markus Giesler

Abstract

Scientific communities such as journals or professional societies have their own ways of creating and sharing knowledge called “epistemic cultures.” Drawing on prior reflexive scholarship and conversations with eight preeminent consumer researchers, this article explores some of the central tenets of epistemic culture at the Journal of Consumer Research (JCR): midrange scope, differential insight, meaningful impact, and multidisciplinary field. It also provides some guidance to new consumer researchers on how to accomplish epistemic fluency.

Suggested Citation

  • Markus Giesler, 2024. "Midrange, Differential, Meaningful, and Multidisciplinary: Reflections on JCR’s Epistemic Culture," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 51(1), pages 204-209.
    • Handle: RePEc:oup:jconrs:v:51:y:2024:i:1:p:204-209.
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    File URL: http://hdl.handle.net/10.1093/jcr/ucae016
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    References listed on IDEAS

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    1. John Deighton & Debbie MacInnis & Ann McGill & Baba Shiv, 2010. "Broadening the Scope of Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(6), pages 1-1, April.
    2. Martin Mende & Abhishek Borah & Maura L Scott & Lisa E Bolton & Leonard Lee, 2024. "People, Peace, Prosperity, and the Planet: A Journey toward Sustainable Development in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 51(1), pages 91-103.
    3. John Deighton, 2007. "From the Editor ," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(3), pages 279-282, October.
    4. Wells, William D, 1993. "Discovery-Oriented Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(4), pages 489-504, March.
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