Consumer decision-making styles and mall shopping behavior: Building theory using exploratory data analysis and the comparative method
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- Wells, William D, 1993. " Discovery-Oriented Consumer Research," Journal of Consumer Research, University of Chicago Press, vol. 19(4), pages 489-504, March.
- Bettman, James R & Zins, Michel A, 1977. " Constructive Processes in Consumer Choice," Journal of Consumer Research, University of Chicago Press, vol. 4(2), pages 75-85, Se.
- Deighton, John, 1992. " The Consumption of Performance," Journal of Consumer Research, University of Chicago Press, vol. 19(3), pages 362-72, December.
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