“Give Me Happiness” or “Take Away My Pain”: Explaining consumer responses to prescription drug advertising
Download full text from publisher
As the access to this document is restricted, you may want to search for a different version of it.
References listed on IDEAS
- Lee, Angela Y. & Aaker, Jennifer L. & Gardner, Wendi L., 2000. "The Pleasures and Pains of Distinct Self-Construals: The Role of Interdependence in Regulatory Focus," Research Papers 1577r, Stanford University, Graduate School of Business.
- Batra, Rajeev & Ray, Michael L, 1986. " Affective Responses Mediating Acceptance of Advertising," Journal of Consumer Research, Oxford University Press, vol. 13(2), pages 234-249, September.
- Wells, William D, 1993. " Discovery-Oriented Consumer Research," Journal of Consumer Research, Oxford University Press, vol. 19(4), pages 489-504, March.
- Hibbard, Judith H. & Pope, Clyde R., 1983. "Gender roles, illness orientation and use of medical services," Social Science & Medicine, Elsevier, vol. 17(3), pages 129-137, January.
- Dowling, Grahame R & Staelin, Richard, 1994. " A Model of Perceived Risk and Intended Risk-Handling Activity," Journal of Consumer Research, Oxford University Press, vol. 21(1), pages 119-134, June.
- Etgar, Michael & Goodwin, Stephen A, 1982. " One-Sided versus Two-Sided Comparative Message Appeals for New Brand Introductions," Journal of Consumer Research, Oxford University Press, vol. 8(4), pages 460-465, March.
- Michal Herzenstein & Sanjog Misra & Steven Posavac, 2004. "How Consumers’ Attitudes Toward Direct-to-Consumer Advertising of Prescription Drugs Influence Ad Effectiveness, and Consumer and Physician Behavior," Marketing Letters, Springer, vol. 15(4), pages 201-212, December.
- Gove, Walter R., 1984. "Gender differences in mental and physical illness: The effects of fixed roles and nurturant roles," Social Science & Medicine, Elsevier, vol. 19(2), pages 77-84, January.
- Aaker, Jennifer L & Lee, Angela Y, 2001. " "I" Seek Pleasures and "We" Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion," Journal of Consumer Research, Oxford University Press, vol. 28(1), pages 33-49, June.
- Wright, Peter, 1980. " Message-Evoked Thoughts: Persuasion Research Using Thought Verbalizations," Journal of Consumer Research, Oxford University Press, vol. 7(2), pages 151-175, Se.
More about this item
StatisticsAccess and download statistics
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:oabmxx:v:2:y:2015:i:1:p:1024926. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Chris Longhurst). General contact details of provider: http://cogentoa.tandfonline.com/OABM20 .