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Content
December 2026, Volume 37, Issue 1
- 1-10 The left-digit defending effect: a replication with extension of the left‑digit effect to spending intentions based on resources
by Na Hea Park & Chan Jean Lee - 1-12 The impact of the first light purchase on purchase behavior: a replication across categories and households
by Niels Holtrop & Kathleen Cleeren & Kelly Geyskens & Peter C. Verhoef - 1-13 From turbulence to housing market
by Qi Ge & Donggeun Kim & Minhae Kim & Myongjin Kim - 1-14 Splurging with Alexa: How voicebots increase product upgrades
by Sang Kyu Park & Yegyu Han & Aner Sela - 1-14 The objectivity illusion and perceptions of online reviews
by Janina Steinmetz & Emily Pronin - 1-14 The value of geolocation information across the promotion funnel
by Marcel Goic & Jose A. Guajardo & Liye Ma - 1-15 How endorsers’ faces shape perceptions of brand warmth and competence
by Moritz Ingendahl - 1-15 True pricing – guiding consumers within a new pricing paradigm
by Anne O. Peschel & Michiel C. J. Bliemer & John Thøgersen - 1-15 Integrating manipulated and measured independent variables in analyzing experimental results
by Donald R. Lehmann & Sonia Seung-Eun Kim - 1-16 Leveraging audio data: A guide to understanding customer-firm conversations
by Bitty Balducci & Bin Pang & Lingshu Hu & Can Li & Wenbo Wang & Yi Shang & Detelina Marinova & Matt Gordon - 1-25 The impact of background music style on price thresholds for food and beverage products
by Ori Grossman & Matti Rachamim - 1-27 The joys of waiting: how consumers do waiting together
by Gerard Ryan & Maria-del-Mar Pàmies & Mireia Valverde
December 2025, Volume 36, Issue 4
- 705-729 Market outcomes regarding number and types of brand alliance partnerships
by Anthony Koschmann & Faruk Anıl Konuk - 731-745 Space matters: the effect of product spacing on consumer variety-seeking
by Jung Min Jang & Song Oh Yoon & Cecile K. Cho - 747-761 The multiple-identity effect: how multiple social identities shape the perception of time
by Menglin Li & Sheng Bi - 763-775 Giving time or money: which altruism feels more effective?
by Samantha Kassirer & Maferima Touré-Tillery - 777-777 Correction: Giving time or money: which altruism feels more effective?
by Samantha Kassirer & Maferima Touré-Tillery - 779-792 Guidelines for creating content when conducting netnographic research
by Gillian Brooks & Giana M. Eckhardt & Marie-Agnès Parmentier - 793-809 Are autistic individuals more confused when making choices? Choice architecture interventions to reduce choice confusion among individuals with autism
by Nicky Rogge - 811-822 Platform retailer’s information sharing under hybrid selling
by Yuansheng Wei - 823-837 A new technique for measuring a firm’s marketing emphasis
by Hoorsana Damavandi & Feng Mai & Vivek Astvansh - 839-855 Human–AI collaboration for marketing capabilities: a meta-analysis
by Vu Minh Ngo - 857-873 Dual response in conjoint analysis
by Cheng-Yu Hung & YiChun Miriam Liu & Jeff D. Brazell & Greg M. Allenby - 875-887 Relationship-sign framing: The sign of attribute relationships influences product preference via perceived relationship magnitude
by Baler Bilgin & Kunter Gunasti - 889-902 The gift exchange taboo: Givers’ and recipients’ differing views on exchanging a gift for another product
by Julian Givi & Stella Tavallaei - 903-916 Unpacking olfactory marketing: initial evidence for the positive effects of scented parcels on post-order consumer responses in e-commerce
by Niklas Oberwegner & Fabienne Cantner & Monika Imschloss & Michael K. Zürn - 917-932 Low pitch and high status: the effects of acoustic pitch on evaluations of status-signaling products
by Kaijun Zhang & Jun Ye - 933-947 Transparency in mobile apps for value co-creation: how privacy notice communications shape user perception
by Giacomo Gistri & Daniele Scarpi & Niccolò Testi - 949-962 The power of diversity in online communities
by Anne O. Peschel & Lina F. Jacobsen & Ekaterina Salnikova & Marjia Banovic & Klaus G. Grunert - 963-1001 Diminishing or increasing? Exploring the impact of online movie reviews on consumer demand within and across two sequential release stages
by Yang Wang & Kangkang Qi & Pei Xu - 1003-1016 Identifying a suitable short form to assess Brand Love
by Lucy Rose Green & Brad Elphinstone - 1017-1028 Variety-seeking and time of day: a replication
by Giang Tue Trinh - 1029-1040 Do happy people shop more? A replication–extension field study on spending
by Evan Polman - 1041-1041 Correction: Multiple-Category Decision-Making: Review and Synthesis
by Gary J. Russell & S. Ratneshwar & Allan D. Shocker & David Bell & Anand Bodapati & Alex Degeratu & Lutz Hildebrandt & Namwoon Kim & S. Ramaswami & Venkatesh Shankar
September 2025, Volume 36, Issue 3
- 313-325 (In)attention to attractive brand alternatives
by Danielle J. Brick & Veronica L. Thomas - 327-340 Easter eggs: Signaling quality via intrinsic motivation
by Matthias Fuchs - 341-353 Quality signaling and willingness-to-pay: an experimental assessment
by Arusha Ijaz & Jisang Yu & Benjamin Schwab & Jihoon Cho - 355-368 Asymmetrically increasing likelihood judgments of success: Evidence from lottery sales data
by Cecile K. Cho & Hee-Kyung Ahn & Janghyuk Lee - 369-383 Mass shooting, gender, and housing price disparities
by Yongseok Kim & Junyeol Ryu & Myongjin Kim & Suman Basuroy - 385-401 How do consumers respond to female electoral victories? Evidence from Indian state elections
by Vishal Narayan & Ishani Tewari - 403-416 Precision makes tightness better: the interactive effect of interstitial space and number precision on purchase intention
by Na Hou & Han Gong - 417-431 Innovative glossiness and traditional matteness: Impact of product surface on consumer perception and evaluation
by Ying Ding & Zhi Zhou - 433-448 When and why consumers prefer androgynous choices
by Niusha Jones & Blair Kidwell & Diego Alvarado Karste - 449-463 Social identity–based barriers to pro-environmental intentions
by Frank G. Cabano & Noelle M. Nelson & Rachel I. McDonald - 465-479 How altruistic alternatives reverse the compromise effect
by Amelie Griesoph & Thomas F. Schreiner & Valentyna Melnyk & Holger D. Jänichen - 481-499 I am religious, therefore I am good: the influence of consumer religiosity on purchase intentions of unethical brands
by Frank G. Cabano & Elizabeth A. Minton - 501-517 Upward vs. downward extensions: How social dominance orientation-egalitarianism moderates brand evaluation
by Ya-Hui Kuo & Yu-Xian Liao - 519-532 A meta-analysis of the effects of sponsorship disclosure in influencer marketing
by Xia Liu & Hong Zhao - 533-546 Incentive alignment in conjoint analysis: a meta-analysis on predictive validity
by Joshua Benjamin Schramm - 547-559 Optimal adaptive Bayesian design in choice experiments: performance for the population versus individuals
by Peter Gibbard & Kelson Sadlier - 561-561 Correction to: Optimal adaptive Bayesian design in choice experiments: performance for the population versus individuals
by Peter Gibbard & Kelson Sadlier - 563-575 Network externalities, consumer heterogeneity, and optimal monopoly pricing
by Sumit Shrivastav - 577-591 Impacts of generative AI on user contributions: evidence from a coding Q &A platform
by Xinyu Li & Keongtae Kim - 593-605 Hmm, the effect of AI conversational fillers on consumer purchase intentions
by Guilin Liu & Maggie Wenjing Liu & Qichao Zhu - 607-619 Chatbot anthropomorphism might not be the design for all: examining responses to anthropomorphized chatbots by autistic individuals
by Kuan-Chou Ko & Chia-Wei Lin & Zhi-Jun Yeh - 621-635 Does anthropomorphism devalue luxury? The impact of anthropomorphism on consumers’ evaluations of luxury products
by Lingling Wen & Yanli Jia - 637-652 Consequences of distinguishing anthropomorphism from animism in experimental manipulations
by Malgorzata (Mags) Karpinska-Krakowiak - 653-667 How Augmented Reality (AR) impacts consumers’ connection to a brand
by Youjung Jun - 669-687 When social media sharing backfires: how early sharing intention shapes divergent consumer choices
by Hongjie Sun & Xiaoting Xu & Xiaobing Xu - 689-704 Find peace: mindfulness messages and their impact on social media engagement and product purchase intention
by Yi He & Ya You & Huifang Mao
June 2025, Volume 36, Issue 2
- 183-191 Celebrating excellence: insights from the 2024 Paul D. Converse Symposium
by Maria A. Rodas & Ravi Mehta - 193-204 Creating a beautiful life
by Jennifer Aaker - 205-214 Advancing the science of marketing
by Greg Allenby - 215-226 Navigating choices: a framework of consumer search
by Alexander K. Moore & Reid Hastie - 227-242 The evolving field of consumer research through the lens of its top journals
by Evan Weingarten & On Amir & Andrea C. Morales - 243-257 A picture’s worth a thousand shares: An empirical analysis of logo sizes in social media posts and their impact on content virality
by Wooyong Jo & Hyejeong Kim & Jeonghye Choi - 259-272 Are there universal themes in story advertisements? a cross-country study on identification, usage, and attitudes towards story ad themes
by Aruni Ghosh & Madhurima Deb & Amy Errmann - 273-287 Myopic marketing management and stock performance in the short term: the moderating role of asset turnover
by Evelini Lauri Morri Garcia & Valter Afonso Vieira & Pravin Nath - 289-301 Simultaneous versus sequential option presentation: A conceptual replication
by Severin Friedrich Bischof & Johannes Bauer & Liane Nagengast - 303-312 Penny-wise pound-fooling: a replication with extension of the left-digit effect to the context of shrinkflation
by Bart Claus & Mario Pandelaere
March 2025, Volume 36, Issue 1
- 1-16 Incentive alignment in anchored MaxDiff yields superior predictive validity
by Joshua Benjamin Schramm & Marcel Lichters - 17-48 Data protection and empowering users to control data
by Gaurav Jakhu - 49-50 Correction: Data protection and empowering users to control data
by Gaurav Jakhu - 51-64 What you see is what you get: the impact of blockchain technology transparency on consumers
by Matilde Rapezzi & Gabriele Pizzi & Gian Luca Marzocchi - 65-77 Product recall: a synthesis of multidisciplinary findings, and research directions
by Vivek Astvansh & Kersi Antia & Gerard Tellis - 79-95 Filtering a beauty justification: the effect of filtered selfies on preferences for hedonic versus utilitarian products
by Rui Chen & Ting Xu & Yanghan Guo - 97-120 Is vehicle weight associated with risky driving behavior? Analysis of complete national records
by Aviv Steren & Stav Rosenzweig & Ofir D. Rubin - 121-136 Too much of a good thing? High volumes of positive WOM can undermine adopters of new technology products
by David L. Alexander & Sarah G. Moore - 137-151 Looking good and doing good: the effect of self-perceived attractiveness on prosocial behavior
by Hongyu Meng & Jun Ye - 153-170 Patient text reviews and preference estimation
by Nah Lee & Richard Staelin - 171-182 The offer framing effect: a replication and extension
by Louisa M. Pfeifer & Thomas F. Schreiner
December 2024, Volume 35, Issue 4
- 519-531 Don't get embarrassed, get creative! How creative thinking helps mitigate consumer embarrassment
by Kristen A. Ferguson & Kelly B. Herd - 533-545 More of the same: Painful payment methods decrease variety seeking
by Liang Huang & Rafay A. Siddiqui & Anastasiya Pocheptsova Ghosh - 547-560 Online communication styles of narcissistic content and low versus high social media engagement: evidence from Instagram
by Jana Gross & Renaud Lunardo - 561-573 Consumers’ minimum time investments in meaningful consumption
by Erin Percival Carter & Lawrence E. Williams & Nicholas Light - 575-587 Life insurance, loss aversion, and temporal orientation: a field experiment and replication with young adults
by Simon J. Blanchard & Remi Trudel - 589-602 Does the presentation of true costs at the point of purchase nudge consumers toward sustainable product options?
by Robert Wilken & Julien Schmitt & Florian Dost & David Bürgin - 603-615 Participant multitasking in online studies
by Neil Brigden - 617-634 Breaking the news: how does CEO media coverage influence consumer and investor evaluations?
by Samuel Stäbler & Prachi Gala - 635-649 Modeling misinformation spread for policy evaluation: a parsimonious framework
by Yiting Deng & Richard Staelin - 651-666 The Turing test of online reviews: Can we tell the difference between human-written and GPT-4-written online reviews?
by Balázs Kovács
September 2024, Volume 35, Issue 3
- 1-14 Handmade vs. machine-made: the effects of handmade gifts on social relationships
by Xiaoming Fan & Anqi Lai & Hean Tat Keh - 335-351 Renting as a coping strategy: the effect of unethical product attributes on the choice between renting and buying
by In-Hye Kang & Taehoon Park - 367-380 Math anxiety effects on consumer purchase decisions: the role of framing
by Peter Andersen & Fei L. Weisstein & Kent B. Monroe - 381-393 Not a good judge of talent: the influence of subjective socioeconomic status on AI aversion
by Chunya Xie & Tianhui Fu & Chen Yang & En-Chung Chang & Mengying Zhao - 395-408 When and why consumers prefer human-free behavior tracking products
by Roshni Raveendhran & Nathanael J. Fast - 409-421 Impacts of chief marketing officer in product recalls
by Angela Xia Liu & Yong Liu & Ting Luo & Rui Wang - 423-438 The impact of brand equity on profit premium in an equilibrium framework
by Zsolt Sándor & Attila Szőcs & Matthijs R. Wildenbeest - 439-450 Attribute ratings and their impact on attraction and compromise effects
by Pronobesh Banerjee & Krishanu Rakshit & Sanjay Mishra & Tamara Masters - 451-476 Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes
by Michael Canty & Felix Josua Lang & Susanne Jana Adler & Marcel Lichters & Marko Sarstedt - 477-488 Should it be my party? Consumer roles in joint experiences
by Aleksandra Kovacheva & Cait Lamberton & Eugenia Wu - 489-501 Continued goal pursuit in time-bound goals
by Anish Nagpal & Adwait Khare & Mehdi T. Hossain - 503-518 Step back in time! A construal level perspective on advertisements using brand longevity cues
by Mohamed Didi Alaoui & Fabien Pecot & Altaf Merchant & Mathieu Kacha
June 2024, Volume 35, Issue 2
- 171-186 Remembering less, or needing less? Age-related differences in the purchase funnel
by Philip Mecredy & Malcolm Wright & Pamela Feetham & Philip Stern - 187-203 The differential impact of uncertainty on the evaluation of material and experiential purchases
by Iñigo Gallo & Chadwick J Miller & Nasir Haghighi & Thomas D. Gilovich - 205-218 Sexually explicit advertisements boost consumer recycling due to moral cleansing goal activation
by Matthew D. Meng & Jessica Gamlin - 219-230 The trivial-task motivation effect: highlighting completion of an initial trivial task increases motivation for the main task
by Yangjie Gu & Elaine Chan & Aradhna Krishna - 231-242 From physical space to mental space: feelings of being physically constrained increase consumer preference for mind-expanding products
by Sumitra Auschaitrakul & Dan King & Yanfen You - 243-244 Correction to: From physical space to mental space: feelings of being physically constrained increase consumer preference for mind-expanding products
by Sumitra Auschaitrakul & Dan King & Yanfen You - 245-257 Measuring latent individual difference variables with a conjoint design and structural equation modeling
by Bert Weijters & Berre Deltomme & Karen Gorissen & Hans Baumgartner - 259-273 A rose by any other name would smell as sweet? The impact of hierarchical labeling on consumers’ choices in tiered pricing plans
by Liangyan Wang & Xun Deng & Haipeng (Allan) Chen - 275-288 How is retargeting related to purchase incidence, channel choice, and purchase quantity?
by Tanya Mark & Tirtha Dhar & Peter C. Verhoef & Katherine N. Lemon - 289-301 Take me back to the past: the impact of social identity conflict on nostalgic consumption
by Menglin Li & Sining Kou & Jun Pang & Wangshuai Wang - 303-316 The effect of firm size on perceived product healthiness
by Beatriz L. Bonetti & Shreyans Goenka & Frank May - 317-333 What does sustainability mean in the minds of consumers? A multi-country panel study
by Frank Goedertier & Bert Weijters & Joeri Van den Bergh & Ole Schacht
March 2024, Volume 35, Issue 1
- 1-14 Sports fandom in the metaverse: marketing implications and research agenda
by Raeesah Chohan & Ellen Schmidt-Devlin - 15-28 Love is blind: the ironic effect of fans’ experience on taste perception
by Jennifer L. Stoner & Maria A. Rodas - 29-44 On enjoying watching movies in a theatre versus at home: a comparative analysis
by Jason Yiu-chung Ho & Jehoshua Eliashberg & Charles B. Weinberg & Berend Wierenga - 45-57 Embracing the spotlight (effect): how attention received online influences consumers’ offline spotlight biases
by Matthew J. Hall - 59-71 Establishing the link: Does web traffic from various marketing channels influence direct traffic source purchases?
by Georgios Filippou & Athanasios G. Georgiadis & Ashish Kumar Jha - 73-94 Market expansion and the scope of mass customization
by Peter-J. Jost - 95-106 Where is the brand growth potential? An examination of buyer groups
by Giang Tue Trinh & John Dawes & Byron Sharp - 107-128 The overlapping effect: impact of product display on price–quality judgments
by Lu Monroe Meng & Tianhui Fu & Shen Duan & Yijie Wang & Yushi Jiang - 129-141 You ain’t foolin’ me! Imposter judgments in luxury status signaling
by Jared Wong & Glen Brodowsky & Foo Nin Ho - 143-157 The role of product acquisition mode in self- and social-signals of status
by Yang (Jenny) Guo & Cait Lamberton & Kelly Goldsmith - 159-170 A Conceptual replication of the differential price framing effect in the field
by Sören Köcher & Markus Husemann-Kopetzky & Marie Schirmbeck & Melina Hess & Fabian Gmeindl & Samuel Hess
December 2023, Volume 34, Issue 4
- 535-547 Profitability of behavior-based price discrimination
by Sumit Shrivastav - 549-573 The adoption and disadoption of electric vehicles by innovators
by Madhavan Parthasarathy & Walfried Lassar - 575-589 Can power predict consumers’ preferences for aesthetic products? The moderating role of locus of control
by Mengmeng Xu & Hongyan Jiang & Huimin Tan - 591-604 The impact of commodity taxation on product variety: a multi-category investigation
by Sungtak Hong & Kanishka Misra - 605-617 Consumer misestimations of small recurring changes vs. a single large lump sum
by Kunter Gunasti & Haipeng (Allan) Chen - 619-631 The Oversensitivity in Gift-Giving Phenomenon
by Julian Givi & Yumei Mu - 633-652 Role of music tempo in choosing from large and small choice sets: insights from functional magnetic resonance imaging (fMRI)
by Kaijun Zhang & Hongkun Liu & Jun Ye - 653-667 CEO inside-debt compensation and strategic emphasis
by Nithya Shankar & Bill B. Francis - 669-684 Cued-recall asymmetries: the case of brand names and logos
by Sara Loughran Dommer & Jeffrey R. Parker - 685-696 Making brand activism successful: How advice-giving can boost support behavior and reap benefits for the brand
by Carina Thürridl & Frauke Mattison Thompson - 697-712 Need to evaluate as a predictor of creating and seeking online word of mouth
by Mengran Xu & Rebecca Walker Reczek & Richard E. Petty - 713-725 Platform break-even market share
by Daniel Arce - 727-733 Personalized subject lines in email marketing
by Laurens Defau & Alexander Zauner
September 2023, Volume 34, Issue 3
- 351-365 Tighter nets for smaller fishes? Mapping the development of statistical practices in consumer research between 2008 and 2020
by Antonia Krefeld-Schwalb & Benjamin Scheibehenne - 367-374 Understanding effect sizes in consumer psychology
by Rodrigo S. Dias & Stephen A. Spiller & Gavan J. Fitzsimons - 375-382 Are scientific practices improving in consumer research? A glass half-full and half-empty
by Michel Tuan Pham - 383-395 Great expectations: argument order expectations shape the efficacy of order effects in one-sided advertisements
by Joshua J. Clarkson & Alan D. J. Cooke & Nathanael S. Martin - 397-413 Expectation-based consumer purchase decisions: behavioral modeling and observations
by Justin Jia & Jia Li & Weixin Liu - 415-428 How uncertainty affects information search among consumers: a curvilinear perspective
by Sharlene He & Derek D. Rucker - 429-448 Movie fit uncertainty and interplay between traditional advertising and social media marketing
by Yinan Yu & Liangfei Qiu & Hailiang Chen & Benjamin Yen - 449-461 Meaningless procedures can be meaningful for information security: consumer use of single and multiple cues in information security inferences
by Yong-Wan Park & Paul M. Herr & Byung Cho Kim - 463-481 Sentiment deviations in responses to movie trailers across social media platforms
by Ye Hu & Ming Chen & Sam Hui - 483-496 Signal effect of a targeted travel subsidy on consumer behavior during the coronavirus disease 2019 pandemic
by Takumi Tagashira - 497-512 Social media sentiment polarization and its impact on product adoption
by Ping Zhao & Zhenfeng Ma & Tripat Gill & Chatura Ranaweera - 513-534 What reviews foretell about opening weekend box office revenue: the harbinger of failure effect in the movie industry
by Pantelis Loupos & Yvette Peng & Sute Li & Hao Hao
June 2023, Volume 34, Issue 2
- 171-187 Customer satisfaction, loyalty behaviors, and firm financial performance: what 40 years of research tells us
by Vikas Mittal & Kyuhong Han & Carly Frennea & Markus Blut & Muzeeb Shaik & Narendra Bosukonda & Shrihari Sridhar - 189-204 National customer orientation: an empirical test across 112 countries
by Ofer Mintz & Imran S. Currim & Rohit Deshpandé - 205-222 An empirical examination of consumer co-creation process
by Kyungwon Lee & Can Uslay & Sengun Yeniyurt - 223-236 Cultural differences in giving experiential (vs. material) gifts
by Minji Suh & Hyewon Cho - 237-250 Strategic use of just-below numbers in packaged-foods calorie information
by Robert M. Schindler & Mathew S. Isaac & Rebecca Jen-Hui Wang - 251-268 The role of presentation order in consumer choice: the abrupt disparity effect
by Kivilcim Dogerlioglu-Demir & Cenk Koçaş & Nilsah Cavdar Aksoy - 269-291 An investigation of the impact of Black male and female actors on US movies’ box-office across countries
by Verdiana Giannetti & Jieke Chen - 293-308 Hollywood caught in two worlds? The impact of the Bechdel test on the international box office performance of cinematic films
by Johann Valentowitsch - 309-319 Bitcoin-denominated prices can reduce preference for vice products
by Joowon Park & Sachin Banker - 321-336 Understanding non-fungible tokens (NFTs): insights on consumption practices and a research agenda
by Rami Alkhudary & Bertrand Belvaux & Nathalie Guibert - 337-342 Vulnerable consumers: marketing research needs to pay more attention to the brain health of consumers
by Andrija Javor & Monika Koller & Nick Lee & Hans Breiter - 343-349 How expressing one’s likes and dislikes affects enjoyment: a replication
by Julia Sophia Wittich & Jan R. Landwehr & Daniel Wentzel
March 2023, Volume 34, Issue 1
- 1-12 Reaching for rigor and relevance: better marketing research for a better world
by Shilpa Madan & Gita Venkataramani Johar & Jonah Berger & Pierre Chandon & Rajesh Chandy & Rebecca Hamilton & Leslie K. John & Aparna A. Labroo & Peggy J. Liu & John G. Lynch & Nina Mazar & Nicole L. Mead & Vikas Mittal & Christine Moorman & Michael I. Norton & John Roberts & Dilip Soman & Madhu Viswanathan & Katherine White - 13-33 A lure or a turn-off: social media reactions to business model innovation announcements
by Melanie Bowen & Xiaohan Hannah Wen & Shinhye Kim - 35-53 The impact of touchscreen devices on consumers’ choice confidence and purchase likelihood
by Johannes D. Hattula & Walter Herzog & Ravi Dhar - 55-68 Is cash perceived as more valuable than digital money? The mediating effect of psychological ownership and psychological distance
by Kun Zhou & Jun Ye & Xiao-xiao Liu - 69-82 Money for Nothing: The Impact of Compensation on Customers’ Bad-Mouthing in Service Recovery Encounters
by Jasenko Arsenovic & Bo Edvardsson & Tobias Otterbring & Bård Tronvoll - 83-97 “No, Thanks”: How Do Requests for Feedback Affect the Consumption Behavior of Non-Compliers?
by Dikla Perez & Gal Oestreicher-Singer & Lior Zalmanson & Matthew Matan Rubin - 99-111 Advertising creativity and its effects: a meta-analysis of the moderating role of modality
by William K. Darley & Jeen-Su Lim - 113-124 The creative touch: the influence of haptics on creativity
by Claire Heeryung Kim & Kelly B. Herd & H. Shanker Krishnan - 125-138 Effects of labeling on risk taking in “leveling-up” decisions: ascending versus descending permutations and ending in terminal values
by Haoyu Liu & Lifeng Yang & Duane T. Wegener - 139-153 Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products
by Ying Ding & Sunxu Xu - 155-160 “Dark patterns” in online services: a motivating study and agenda for future research
by Julian Runge & Daniel Wentzel & Ji Young Huh & Allison Chaney - 161-169 Ad expenditures and perceived quality: a replication and extension
by Koushyar Rajavi & Donald R. Lehmann & Kevin Lane Keller & Alireza Golmohammadi
December 2022, Volume 33, Issue 4
- 545-561 Predicting Firm Market Performance Using the Social Media Promoter Score
by Sunghun Chung & Donghyuk Shin & Jooyoung Park - 563-575 How internal reference prices determine when a price’s location will influence consumer judgments
by Katina Kulow & Keith S. Coulter & Michael J. Barone & Xingbo (Bo) Li - 577-591 A dynamic model of price competition and promotion in prescription drug markets
by Abhik Roy - 593-605 Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
by Jie Chen & Wenjian Fan & Junlong Wei & Zunli Liu - 607-623 Language matters: humanizing service robots through the use of language during the COVID-19 pandemic
by Smriti Kumar & Elizabeth G. Miller & Martin Mende & Maura L. Scott - 625-644 Narrative information on secondhand products in e-commerce
by Jian Xu & Zhe Li & Xuequn Wang & Chunyu Xia - 645-658 Counterfeit patronage: human values, counterfeit experience and construal level
by Xuemei Bian & Yanisa Tantiprapart & George Chryssochoidis & Kai-Yu Wang - 659-679 Chooser or suitor? The effects of mating cues on men’s versus women’s reactions to commercial rejection
by Rui Chen & Hao Shen & Chun-Ming Yang - 681-692 The power of nostalgia: Age and preference for popular music
by Callum Davies & Bill Page & Carl Driesener & Zac Anesbury & Song Yang & Johan Bruwer - 693-704 DPS 2.0: on the road to a cashless society
by Nwamaka A. Anaza & Delancy H. S. Bennett & Yana Andonova & Emeka Anaza - 705-711 Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing
by Reto Hofstetter & Emanuel Bellis & Leif Brandes & Melanie Clegg & Cait Lamberton & David Reibstein & Felicia Rohlfsen & Bernd Schmitt & John Z. Zhang
September 2022, Volume 33, Issue 3
- 361-364 Introducing Marketing Letters’ data policy
by Aparna A. Labroo & Natalie Mizik & Russell Winer - 365-377 Marketing insights from text analysis
by Jonah Berger & Grant Packard & Reihane Boghrati & Ming Hsu & Ashlee Humphreys & Andrea Luangrath & Sarah Moore & Gideon Nave & Christopher Olivola & Matthew Rocklage - 379-379 Correction to: Marketing insights from text analysis
by Jonah Berger & Grant Packard & Reihane Boghrati & Ming Hsu & Ashlee Humphreys & Andrea Luangrath & Sarah Moore & Gideon Nave & Christopher Olivola & Matthew Rocklage - 381-397 The effect of trust in management on salespeople’s selling orientation
by Peter Dickson & Erick M. Mas & Michelle Solt & Tessa Garcia-Collart & Jaclyn L. Tanenbaum - 399-413 “A little competition goes a long way”: Substitutive effects of emotional intelligence and workplace competition on salesperson creative selling
by Ashish Kalra & Riley Dugan & Raj Agnihotri - 415-439 Prepayment and future cross-buying: an exploratory analysis
by Shinhye Kim & Alberto Sa Vinhas & U.N. Umesh - 441-441 Correction to: Prepayment and future cross-buying: an exploratory analysis
by Shinhye Kim & Alberto Sa Vinhas & U. N. Umesh - 443-469 Plural forms and dual distribution: the “external” party’s perspective and the role of path dependency
by Alberto Sa Vinhas - 471-484 Coordinating supply-related scarcity appeals with online reviews
by Elika Kordrostami & Yuping Liu-Thompkins & Vahid Rahmani - 485-498 Measuring the impact of rarity on price: evidence from NBA Top Shot
by Yeonjoon Lee - 499-521 Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers: the case of price discounts
by Jyrki Isojärvi & Jaakko Aspara & Reza Movarrei - 523-541 Perceiving Control over the Exchange on Peer-to-Peer Platforms: Measurement and Effects in the Second-Hand Market
by Rémi Mencarelli & Renaud Lunardo & Cindy Lombart & Markus Blut & Ericka Henon
June 2022, Volume 33, Issue 2
- 177-188 To buy or how much to buy? Partition dependence in purchase-quantity decisions
by Nader T. Tavassoli & Matteo Visentin