Printed from https://ideas.repec.org/s/kap/mktlet.html
Content
March 2025, Volume 36, Issue 1
- 1-16 Incentive alignment in anchored MaxDiff yields superior predictive validity
by Joshua Benjamin Schramm & Marcel Lichters - 17-48 Data protection and empowering users to control data
by Gaurav Jakhu - 49-50 Correction: Data protection and empowering users to control data
by Gaurav Jakhu - 51-64 What you see is what you get: the impact of blockchain technology transparency on consumers
by Matilde Rapezzi & Gabriele Pizzi & Gian Luca Marzocchi - 65-77 Product recall: a synthesis of multidisciplinary findings, and research directions
by Vivek Astvansh & Kersi Antia & Gerard Tellis - 79-95 Filtering a beauty justification: the effect of filtered selfies on preferences for hedonic versus utilitarian products
by Rui Chen & Ting Xu & Yanghan Guo - 97-120 Is vehicle weight associated with risky driving behavior? Analysis of complete national records
by Aviv Steren & Stav Rosenzweig & Ofir D. Rubin - 121-136 Too much of a good thing? High volumes of positive WOM can undermine adopters of new technology products
by David L. Alexander & Sarah G. Moore - 137-151 Looking good and doing good: the effect of self-perceived attractiveness on prosocial behavior
by Hongyu Meng & Jun Ye - 153-170 Patient text reviews and preference estimation
by Nah Lee & Richard Staelin - 171-182 The offer framing effect: a replication and extension
by Louisa M. Pfeifer & Thomas F. Schreiner
December 2024, Volume 35, Issue 4
- 519-531 Don't get embarrassed, get creative! How creative thinking helps mitigate consumer embarrassment
by Kristen A. Ferguson & Kelly B. Herd - 533-545 More of the same: Painful payment methods decrease variety seeking
by Liang Huang & Rafay A. Siddiqui & Anastasiya Pocheptsova Ghosh - 547-560 Online communication styles of narcissistic content and low versus high social media engagement: evidence from Instagram
by Jana Gross & Renaud Lunardo - 561-573 Consumers’ minimum time investments in meaningful consumption
by Erin Percival Carter & Lawrence E. Williams & Nicholas Light - 575-587 Life insurance, loss aversion, and temporal orientation: a field experiment and replication with young adults
by Simon J. Blanchard & Remi Trudel - 589-602 Does the presentation of true costs at the point of purchase nudge consumers toward sustainable product options?
by Robert Wilken & Julien Schmitt & Florian Dost & David Bürgin - 603-615 Participant multitasking in online studies
by Neil Brigden - 617-634 Breaking the news: how does CEO media coverage influence consumer and investor evaluations?
by Samuel Stäbler & Prachi Gala - 635-649 Modeling misinformation spread for policy evaluation: a parsimonious framework
by Yiting Deng & Richard Staelin - 651-666 The Turing test of online reviews: Can we tell the difference between human-written and GPT-4-written online reviews?
by Balázs Kovács
September 2024, Volume 35, Issue 3
- 1-14 Handmade vs. machine-made: the effects of handmade gifts on social relationships
by Xiaoming Fan & Anqi Lai & Hean Tat Keh - 335-351 Renting as a coping strategy: the effect of unethical product attributes on the choice between renting and buying
by In-Hye Kang & Taehoon Park - 367-380 Math anxiety effects on consumer purchase decisions: the role of framing
by Peter Andersen & Fei L. Weisstein & Kent B. Monroe - 381-393 Not a good judge of talent: the influence of subjective socioeconomic status on AI aversion
by Chunya Xie & Tianhui Fu & Chen Yang & En-Chung Chang & Mengying Zhao - 395-408 When and why consumers prefer human-free behavior tracking products
by Roshni Raveendhran & Nathanael J. Fast - 409-421 Impacts of chief marketing officer in product recalls
by Angela Xia Liu & Yong Liu & Ting Luo & Rui Wang - 423-438 The impact of brand equity on profit premium in an equilibrium framework
by Zsolt Sándor & Attila Szőcs & Matthijs R. Wildenbeest - 439-450 Attribute ratings and their impact on attraction and compromise effects
by Pronobesh Banerjee & Krishanu Rakshit & Sanjay Mishra & Tamara Masters - 451-476 Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes
by Michael Canty & Felix Josua Lang & Susanne Jana Adler & Marcel Lichters & Marko Sarstedt - 477-488 Should it be my party? Consumer roles in joint experiences
by Aleksandra Kovacheva & Cait Lamberton & Eugenia Wu - 489-501 Continued goal pursuit in time-bound goals
by Anish Nagpal & Adwait Khare & Mehdi T. Hossain - 503-518 Step back in time! A construal level perspective on advertisements using brand longevity cues
by Mohamed Didi Alaoui & Fabien Pecot & Altaf Merchant & Mathieu Kacha
June 2024, Volume 35, Issue 2
- 171-186 Remembering less, or needing less? Age-related differences in the purchase funnel
by Philip Mecredy & Malcolm Wright & Pamela Feetham & Philip Stern - 187-203 The differential impact of uncertainty on the evaluation of material and experiential purchases
by Iñigo Gallo & Chadwick J Miller & Nasir Haghighi & Thomas D. Gilovich - 205-218 Sexually explicit advertisements boost consumer recycling due to moral cleansing goal activation
by Matthew D. Meng & Jessica Gamlin - 219-230 The trivial-task motivation effect: highlighting completion of an initial trivial task increases motivation for the main task
by Yangjie Gu & Elaine Chan & Aradhna Krishna - 231-242 From physical space to mental space: feelings of being physically constrained increase consumer preference for mind-expanding products
by Sumitra Auschaitrakul & Dan King & Yanfen You - 243-244 Correction to: From physical space to mental space: feelings of being physically constrained increase consumer preference for mind-expanding products
by Sumitra Auschaitrakul & Dan King & Yanfen You - 245-257 Measuring latent individual difference variables with a conjoint design and structural equation modeling
by Bert Weijters & Berre Deltomme & Karen Gorissen & Hans Baumgartner - 259-273 A rose by any other name would smell as sweet? The impact of hierarchical labeling on consumers’ choices in tiered pricing plans
by Liangyan Wang & Xun Deng & Haipeng (Allan) Chen - 275-288 How is retargeting related to purchase incidence, channel choice, and purchase quantity?
by Tanya Mark & Tirtha Dhar & Peter C. Verhoef & Katherine N. Lemon - 289-301 Take me back to the past: the impact of social identity conflict on nostalgic consumption
by Menglin Li & Sining Kou & Jun Pang & Wangshuai Wang - 303-316 The effect of firm size on perceived product healthiness
by Beatriz L. Bonetti & Shreyans Goenka & Frank May - 317-333 What does sustainability mean in the minds of consumers? A multi-country panel study
by Frank Goedertier & Bert Weijters & Joeri Van den Bergh & Ole Schacht
March 2024, Volume 35, Issue 1
- 1-14 Sports fandom in the metaverse: marketing implications and research agenda
by Raeesah Chohan & Ellen Schmidt-Devlin - 15-28 Love is blind: the ironic effect of fans’ experience on taste perception
by Jennifer L. Stoner & Maria A. Rodas - 29-44 On enjoying watching movies in a theatre versus at home: a comparative analysis
by Jason Yiu-chung Ho & Jehoshua Eliashberg & Charles B. Weinberg & Berend Wierenga - 45-57 Embracing the spotlight (effect): how attention received online influences consumers’ offline spotlight biases
by Matthew J. Hall - 59-71 Establishing the link: Does web traffic from various marketing channels influence direct traffic source purchases?
by Georgios Filippou & Athanasios G. Georgiadis & Ashish Kumar Jha - 73-94 Market expansion and the scope of mass customization
by Peter-J. Jost - 95-106 Where is the brand growth potential? An examination of buyer groups
by Giang Tue Trinh & John Dawes & Byron Sharp - 107-128 The overlapping effect: impact of product display on price–quality judgments
by Lu Monroe Meng & Tianhui Fu & Shen Duan & Yijie Wang & Yushi Jiang - 129-141 You ain’t foolin’ me! Imposter judgments in luxury status signaling
by Jared Wong & Glen Brodowsky & Foo Nin Ho - 143-157 The role of product acquisition mode in self- and social-signals of status
by Yang (Jenny) Guo & Cait Lamberton & Kelly Goldsmith - 159-170 A Conceptual replication of the differential price framing effect in the field
by Sören Köcher & Markus Husemann-Kopetzky & Marie Schirmbeck & Melina Hess & Fabian Gmeindl & Samuel Hess
December 2023, Volume 34, Issue 4
- 535-547 Profitability of behavior-based price discrimination
by Sumit Shrivastav - 549-573 The adoption and disadoption of electric vehicles by innovators
by Madhavan Parthasarathy & Walfried Lassar - 575-589 Can power predict consumers’ preferences for aesthetic products? The moderating role of locus of control
by Mengmeng Xu & Hongyan Jiang & Huimin Tan - 591-604 The impact of commodity taxation on product variety: a multi-category investigation
by Sungtak Hong & Kanishka Misra - 605-617 Consumer misestimations of small recurring changes vs. a single large lump sum
by Kunter Gunasti & Haipeng (Allan) Chen - 619-631 The Oversensitivity in Gift-Giving Phenomenon
by Julian Givi & Yumei Mu - 633-652 Role of music tempo in choosing from large and small choice sets: insights from functional magnetic resonance imaging (fMRI)
by Kaijun Zhang & Hongkun Liu & Jun Ye - 653-667 CEO inside-debt compensation and strategic emphasis
by Nithya Shankar & Bill B. Francis - 669-684 Cued-recall asymmetries: the case of brand names and logos
by Sara Loughran Dommer & Jeffrey R. Parker - 685-696 Making brand activism successful: How advice-giving can boost support behavior and reap benefits for the brand
by Carina Thürridl & Frauke Mattison Thompson - 697-712 Need to evaluate as a predictor of creating and seeking online word of mouth
by Mengran Xu & Rebecca Walker Reczek & Richard E. Petty - 713-725 Platform break-even market share
by Daniel Arce - 727-733 Personalized subject lines in email marketing
by Laurens Defau & Alexander Zauner
September 2023, Volume 34, Issue 3
- 351-365 Tighter nets for smaller fishes? Mapping the development of statistical practices in consumer research between 2008 and 2020
by Antonia Krefeld-Schwalb & Benjamin Scheibehenne - 367-374 Understanding effect sizes in consumer psychology
by Rodrigo S. Dias & Stephen A. Spiller & Gavan J. Fitzsimons - 375-382 Are scientific practices improving in consumer research? A glass half-full and half-empty
by Michel Tuan Pham - 383-395 Great expectations: argument order expectations shape the efficacy of order effects in one-sided advertisements
by Joshua J. Clarkson & Alan D. J. Cooke & Nathanael S. Martin - 397-413 Expectation-based consumer purchase decisions: behavioral modeling and observations
by Justin Jia & Jia Li & Weixin Liu - 415-428 How uncertainty affects information search among consumers: a curvilinear perspective
by Sharlene He & Derek D. Rucker - 429-448 Movie fit uncertainty and interplay between traditional advertising and social media marketing
by Yinan Yu & Liangfei Qiu & Hailiang Chen & Benjamin Yen - 449-461 Meaningless procedures can be meaningful for information security: consumer use of single and multiple cues in information security inferences
by Yong-Wan Park & Paul M. Herr & Byung Cho Kim - 463-481 Sentiment deviations in responses to movie trailers across social media platforms
by Ye Hu & Ming Chen & Sam Hui - 483-496 Signal effect of a targeted travel subsidy on consumer behavior during the coronavirus disease 2019 pandemic
by Takumi Tagashira - 497-512 Social media sentiment polarization and its impact on product adoption
by Ping Zhao & Zhenfeng Ma & Tripat Gill & Chatura Ranaweera - 513-534 What reviews foretell about opening weekend box office revenue: the harbinger of failure effect in the movie industry
by Pantelis Loupos & Yvette Peng & Sute Li & Hao Hao
June 2023, Volume 34, Issue 2
- 171-187 Customer satisfaction, loyalty behaviors, and firm financial performance: what 40 years of research tells us
by Vikas Mittal & Kyuhong Han & Carly Frennea & Markus Blut & Muzeeb Shaik & Narendra Bosukonda & Shrihari Sridhar - 189-204 National customer orientation: an empirical test across 112 countries
by Ofer Mintz & Imran S. Currim & Rohit Deshpandé - 205-222 An empirical examination of consumer co-creation process
by Kyungwon Lee & Can Uslay & Sengun Yeniyurt - 223-236 Cultural differences in giving experiential (vs. material) gifts
by Minji Suh & Hyewon Cho - 237-250 Strategic use of just-below numbers in packaged-foods calorie information
by Robert M. Schindler & Mathew S. Isaac & Rebecca Jen-Hui Wang - 251-268 The role of presentation order in consumer choice: the abrupt disparity effect
by Kivilcim Dogerlioglu-Demir & Cenk Koçaş & Nilsah Cavdar Aksoy - 269-291 An investigation of the impact of Black male and female actors on US movies’ box-office across countries
by Verdiana Giannetti & Jieke Chen - 293-308 Hollywood caught in two worlds? The impact of the Bechdel test on the international box office performance of cinematic films
by Johann Valentowitsch - 309-319 Bitcoin-denominated prices can reduce preference for vice products
by Joowon Park & Sachin Banker - 321-336 Understanding non-fungible tokens (NFTs): insights on consumption practices and a research agenda
by Rami Alkhudary & Bertrand Belvaux & Nathalie Guibert - 337-342 Vulnerable consumers: marketing research needs to pay more attention to the brain health of consumers
by Andrija Javor & Monika Koller & Nick Lee & Hans Breiter - 343-349 How expressing one’s likes and dislikes affects enjoyment: a replication
by Julia Sophia Wittich & Jan R. Landwehr & Daniel Wentzel
March 2023, Volume 34, Issue 1
- 1-12 Reaching for rigor and relevance: better marketing research for a better world
by Shilpa Madan & Gita Venkataramani Johar & Jonah Berger & Pierre Chandon & Rajesh Chandy & Rebecca Hamilton & Leslie K. John & Aparna A. Labroo & Peggy J. Liu & John G. Lynch & Nina Mazar & Nicole L. Mead & Vikas Mittal & Christine Moorman & Michael I. Norton & John Roberts & Dilip Soman & Madhu Viswanathan & Katherine White - 13-33 A lure or a turn-off: social media reactions to business model innovation announcements
by Melanie Bowen & Xiaohan Hannah Wen & Shinhye Kim - 35-53 The impact of touchscreen devices on consumers’ choice confidence and purchase likelihood
by Johannes D. Hattula & Walter Herzog & Ravi Dhar - 55-68 Is cash perceived as more valuable than digital money? The mediating effect of psychological ownership and psychological distance
by Kun Zhou & Jun Ye & Xiao-xiao Liu - 69-82 Money for Nothing: The Impact of Compensation on Customers’ Bad-Mouthing in Service Recovery Encounters
by Jasenko Arsenovic & Bo Edvardsson & Tobias Otterbring & Bård Tronvoll - 83-97 “No, Thanks”: How Do Requests for Feedback Affect the Consumption Behavior of Non-Compliers?
by Dikla Perez & Gal Oestreicher-Singer & Lior Zalmanson & Matthew Matan Rubin - 99-111 Advertising creativity and its effects: a meta-analysis of the moderating role of modality
by William K. Darley & Jeen-Su Lim - 113-124 The creative touch: the influence of haptics on creativity
by Claire Heeryung Kim & Kelly B. Herd & H. Shanker Krishnan - 125-138 Effects of labeling on risk taking in “leveling-up” decisions: ascending versus descending permutations and ending in terminal values
by Haoyu Liu & Lifeng Yang & Duane T. Wegener - 139-153 Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products
by Ying Ding & Sunxu Xu - 155-160 “Dark patterns” in online services: a motivating study and agenda for future research
by Julian Runge & Daniel Wentzel & Ji Young Huh & Allison Chaney - 161-169 Ad expenditures and perceived quality: a replication and extension
by Koushyar Rajavi & Donald R. Lehmann & Kevin Lane Keller & Alireza Golmohammadi
December 2022, Volume 33, Issue 4
- 545-561 Predicting Firm Market Performance Using the Social Media Promoter Score
by Sunghun Chung & Donghyuk Shin & Jooyoung Park - 563-575 How internal reference prices determine when a price’s location will influence consumer judgments
by Katina Kulow & Keith S. Coulter & Michael J. Barone & Xingbo (Bo) Li - 577-591 A dynamic model of price competition and promotion in prescription drug markets
by Abhik Roy - 593-605 Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
by Jie Chen & Wenjian Fan & Junlong Wei & Zunli Liu - 607-623 Language matters: humanizing service robots through the use of language during the COVID-19 pandemic
by Smriti Kumar & Elizabeth G. Miller & Martin Mende & Maura L. Scott - 625-644 Narrative information on secondhand products in e-commerce
by Jian Xu & Zhe Li & Xuequn Wang & Chunyu Xia - 645-658 Counterfeit patronage: human values, counterfeit experience and construal level
by Xuemei Bian & Yanisa Tantiprapart & George Chryssochoidis & Kai-Yu Wang - 659-679 Chooser or suitor? The effects of mating cues on men’s versus women’s reactions to commercial rejection
by Rui Chen & Hao Shen & Chun-Ming Yang - 681-692 The power of nostalgia: Age and preference for popular music
by Callum Davies & Bill Page & Carl Driesener & Zac Anesbury & Song Yang & Johan Bruwer - 693-704 DPS 2.0: on the road to a cashless society
by Nwamaka A. Anaza & Delancy H. S. Bennett & Yana Andonova & Emeka Anaza - 705-711 Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing
by Reto Hofstetter & Emanuel Bellis & Leif Brandes & Melanie Clegg & Cait Lamberton & David Reibstein & Felicia Rohlfsen & Bernd Schmitt & John Z. Zhang
September 2022, Volume 33, Issue 3
- 361-364 Introducing Marketing Letters’ data policy
by Aparna A. Labroo & Natalie Mizik & Russell Winer - 365-377 Marketing insights from text analysis
by Jonah Berger & Grant Packard & Reihane Boghrati & Ming Hsu & Ashlee Humphreys & Andrea Luangrath & Sarah Moore & Gideon Nave & Christopher Olivola & Matthew Rocklage - 379-379 Correction to: Marketing insights from text analysis
by Jonah Berger & Grant Packard & Reihane Boghrati & Ming Hsu & Ashlee Humphreys & Andrea Luangrath & Sarah Moore & Gideon Nave & Christopher Olivola & Matthew Rocklage - 381-397 The effect of trust in management on salespeople’s selling orientation
by Peter Dickson & Erick M. Mas & Michelle Solt & Tessa Garcia-Collart & Jaclyn L. Tanenbaum - 399-413 “A little competition goes a long way”: Substitutive effects of emotional intelligence and workplace competition on salesperson creative selling
by Ashish Kalra & Riley Dugan & Raj Agnihotri - 415-439 Prepayment and future cross-buying: an exploratory analysis
by Shinhye Kim & Alberto Sa Vinhas & U.N. Umesh - 441-441 Correction to: Prepayment and future cross-buying: an exploratory analysis
by Shinhye Kim & Alberto Sa Vinhas & U. N. Umesh - 443-469 Plural forms and dual distribution: the “external” party’s perspective and the role of path dependency
by Alberto Sa Vinhas - 471-484 Coordinating supply-related scarcity appeals with online reviews
by Elika Kordrostami & Yuping Liu-Thompkins & Vahid Rahmani - 485-498 Measuring the impact of rarity on price: evidence from NBA Top Shot
by Yeonjoon Lee - 499-521 Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers: the case of price discounts
by Jyrki Isojärvi & Jaakko Aspara & Reza Movarrei - 523-541 Perceiving Control over the Exchange on Peer-to-Peer Platforms: Measurement and Effects in the Second-Hand Market
by Rémi Mencarelli & Renaud Lunardo & Cindy Lombart & Markus Blut & Ericka Henon
June 2022, Volume 33, Issue 2
- 177-188 To buy or how much to buy? Partition dependence in purchase-quantity decisions
by Nader T. Tavassoli & Matteo Visentin - 189-201 Investigating cross-media effects in a multichannel marketing environment: the role of email, catalog, television, and radio
by Karthik Sridhar & Ashish Kumar & Ram Bezawada - 203-214 The effect of competition on product removal
by Xabier Barriola - 215-236 Consumer motives for buying regional products: the REGIOSCALE
by Nadine Waehning & Raffaele Filieri - 237-250 Building consumer connection with new brands through rituals: the role of mindfulness
by Maggie Wenjing Liu & Qichao Zhu & Xian Wang - 251-276 Does music really work? The two-stage audiovisual cross-modal correspondence effect on consumers’ shopping behavior
by Shuai Yang & Xinyu Chang & Sixing Chen & Shan Lin & William T. Ross - 277-291 We are more tolerant than I: self-construal and consumer responses toward deceptive advertising
by Sohyun Bae & Xiaoyan Liu & Sharon Ng - 293-310 Strengthening the satisfaction loyalty link: the role of relational switching costs
by Heiner Evanschitzky & Valentina Stan & Liane Nagengast - 311-323 Speaking the same language: the power of words in crowdfunding success and failure
by Ling Peng & Geng Cui & Ziru Bao & Shuman Liu - 325-350 The street music business: consumer responses to buskers performing on the street and on online video platforms
by Samuel Stäbler & Kim Katharina Mierisch - 351-360 Virtual currencies: different schemes and research opportunities
by Gianluca Scheidegger & Priya Raghubir
March 2022, Volume 33, Issue 1
- 1-4 Sparking conversations: Editors’ Pick with commentaries and thematic article compilations
by Aparna A. Labroo & Natalie Mizik & Russell Winer - 5-17 The memory-search frame effect: impacts on consumers’ retrieval and evaluation of consumption experiences
by Kao Si & Xianchi Dai - 19-25 The role of timeframes in the retrieval and temporal location judgments of past events
by Yanping Tu & Dilip Soman - 27-30 Commentary: the role of age in consumer’s retrieval and evaluation of consumption experiences
by Cassandra Denise Davis & Aimee Drolet - 31-43 When Less is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms
by Elizabeth A. Keenan & Anne V. Wilson & Leslie K. John - 45-60 The effect of unavailable donation opportunities on donation choice
by Coby Morvinski - 61-73 Anthropomorphizing makes material goods as happiness-inducing as experiences
by Jacob C. Lee & Sara Kim & Phyllis Xue Wang - 75-87 Using virtual reality to increase charitable donations
by Kirk Kristofferson & Michelle E. Daniels & Andrea C. Morales - 89-112 Drivers of autonomous vehicles—analyzing consumer preferences for self-driving car brand extensions
by Felix Eggers & Fabian Eggers - 113-128 The effect of augmented reality versus traditional advertising: a comparison between neurophysiological and self-reported measures
by Rumen Pozharliev & Matteo Angelis & Dario Rossi - 129-142 Robot–Brand Fit The Influence Of Brand Personality On Consumer Reactions To Service Robot Adoption
by Sungwoo Choi & Stella X Liu & Choongbeom Choi - 143-155 The impact of lay beliefs about AI on adoption of algorithmic advice
by Benjamin von Walter & Dietmar Kremmel & Bruno Jäger - 157-162 Anthropomorphized artificial intelligence, attachment, and consumer behavior
by Erik Hermann - 163-169 Affective Computing in Marketing: Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines
by Delphine Caruelle & Poja Shams & Anders Gustafsson & Line Lervik-Olsen - 171-171 Correction to: Mobility as a service (MaaS): the importance of transportation psychology
by Geoff Tomaino & Jasper Teow & Ziv Carmon & Leonard Lee & Moshe Ben-Akiva & Charlene Chen & Wai Yan Leong & Shanjun Li & Nan Yang & Jinhua Zhao - 173-176 Correction to: Robot–brand fit the influence of brand personality on consumer reactions to service robot adoption
by Sungwoo Choi & Stella X. Liu & Choongbeom Choi
December 2021, Volume 32, Issue 4
- 351-362 Feedback as a two-way street: when and why rating consumers fails
by Tami Kim & Lalin Anik & Luca Cian - 363-377 Taking marketing strategy risks with seemingly no expected gains
by Yuanfang Lin & Amit Pazgal - 379-395 Retailer voluntary investment against a threat of manufacturer encroachment
by Jumpei Hamamura & Yusuke Zennyo - 397-409 The cloud and its silver lining: negative and positive spillovers from automotive recalls
by Verdiana Giannetti & Raji Srinivasan - 411-423 How the sender’s positioning and the target’s CSR record influence the effectiveness of scapegoating crisis communications
by Paolo Antonetti & Ilaria Baghi - 425-439 In the world of plastics: how thinking style influences preference for cosmetic surgery
by Sarah Mittal & Katherine Rice Warnell & David H. Silvera - 441-454 Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
by Pornchanoke Tipgomut & Leonard J. Paas & Angela McNaught - 455-476 Evaluating the impact of VAT-free promotion: the role of loyalty program membership and category characteristics
by Saeid Vafainia & Els Breugelmans & Tammo H. A. Bijmolt - 477-498 Longing for the past and embracing the new: Does nostalgia increase new product adoption?
by Kun Zhou & Xiaoyin Ye & Jun Ye - 499-511 Adoption patterns over time: a replication
by Gil Appel & Eitan Muller
September 2021, Volume 32, Issue 3
- 273-274 Introduction to special issue on gender and ethnicity in the marketing professoriate
by Aparna A. Labroo & Natalie Mizik & Russell S. Winer - 275-297 2019 Academic Marketing Climate Survey: motivation, results, and recommendations
by Jeff Galak & Barbara E. Kahn - 299-306 Marketing while Black: commentary on the Galak and Kahn 2019 Academic Marketing Climate Survey
by Tonya Williams Bradford & Vanessa Gail Perry - 307-312 Reconsidering gaps between perceived and real discrimination: commentary on the Galak and Kahn 2019 Academic Marketing Climate Survey
by David B. Wooten & Nakeisha S. Ferguson - 313-323 Beyond perception: the role of gender across marketing scholars’ careers, in reply to Galak and Kahn (2021)
by Ethan Pew & César Zamudio & Hua (Meg) Meng - 325-336 Gender diversity in academic publishing—comment on Galak and Kahn (2021)
by Wiebke I. Y. Keller & Franziska Müller & Malik Stromberg & Dominik Papies - 337-339 Commentary on “2019 Academic Marketing Climate Survey: motivation, results and recommendations”
by John Deighton - 341-347 Connecting DEI to explicit and implicit gendered workplace discrimination, harassment, and assault: a commentary on 2019 Marketing Climate Survey
by Susan Dobscha - 349-350 2019 Academic Marketing Climate Survey: response to commentaries
by Jeff Galak & Barbara E. Kahn
June 2021, Volume 32, Issue 2
- 135-148 Religiosity’s influence on stability-seeking consumption during times of great uncertainty: the case of the coronavirus pandemic
by Elizabeth A. Minton & Frank G. Cabano - 149-163 How limited consumption experiences affect word of mouth
by Christina Saenger & Veronica L. Thomas - 165-178 The Chief Marketing Officer: an antidote to myopic earnings management practices
by Preetinder Kaur & Sridhar N Ramaswami & Raghuram Bommaraju - 179-190 Text is gendered: the role of letter case
by Aekyoung Kim & Sam J. Maglio - 191-202 All that glitters is not gold: when glossy packaging hurts brand trust
by Yegyu Han & Mario Pandelaere - 203-217 The role of betrayal in the response to value and performance brand crisis
by Ilaria Baghi & Veronica Gabrielli - 219-230 Consumer responses toward symmetric versus asymmetric facial expression emojis
by Ganga S. Urumutta Hewage & Yue Liu & Ze Wang & Huifang Mao - 231-245 Emotion regulation in the marketplace: the role of pleasant brand personalities
by Rebecca K. Trump & Kevin P. Newman - 247-260 Does it pay off to smile even it is not authentic? Customers’ involvement and the effectiveness of authentic emotional displays
by Stephan Olk & Dieter K. Tscheulin & Jörg Lindenmeier - 261-271 A construal-level approach to hedonic and utilitarian shopping orientation
by Daniele Scarpi
March 2021, Volume 32, Issue 1
- 1-16 A first look at online reputation on Airbnb, where every stay is above average
by Georgios Zervas & Davide Proserpio & John W. Byers - 17-32 How common is new product failure and when does it vary?
by Kirsten Victory & Magda Nenycz-Thiel & John Dawes & Arry Tanusondjaja & Armando Maria Corsi - 33-45 Understanding and motivating salesperson resilience
by Valerie Good & Douglas E. Hughes & Alexander C. LaBrecque - 47-59 Reward strategy spillover effects on observer cooperation in business networks
by Hannah S. Lee & David A. Griffith - 61-73 Sinfully decadent: priming effects of immoral advertising symbols on indulgence
by Jasmina Ilicic & Stacey M. Brennan & Alicia Kulczynski - 75-89 Have your cake and eat it too: how invoking post-purchase hyperopia mitigates impulse purchase regret
by Jamie L. Grigsby & Robert D. Jewell & Colin Campbell - 91-110 Sad but smiling? How the combination of happy victim images and sad message appeals increase prosocial behavior
by Felix Septianto & Widya Paramita - 111-122 Effects of negative social information on the willingness to support charities: the moderating role of regulatory focus
by Nhat Quang Le & Magne Supphellen & Richard P. Bagozzi - 123-128 Blockchain: a game changer for marketers?
by Mark R. Gleim & Jennifer L. Stevens - 129-133 Exogenous brand crises: brand infection and contamination
by Kimberly A. Whitler & Ali Besharat & Saim Kashmiri
December 2020, Volume 31, Issue 4
- 311-314 Editorial: Relaunching Marketing Letters
by Eric T. Bradlow & Peter N. Golder & Joel Huber & Sandy Jap & Aparna A. Labroo & Donald R. Lehmann & John Lynch & Natalie Mizik & Russell S. Winer - 315-319 The disruptive potential of drones
by Stefanie Beninger & Karen Robson - 321-322 Introduction to the Special Issue for the 11th Triennial Invitational Choice Symposium
by Simon J. Blanchard & Debora V. Thompson - 323-334 Platform data strategy
by Hemant K. Bhargava & Olivier Rubel & Elizabeth J. Altman & Ramnik Arora & Jörn Boehnke & Kaitlin Daniels & Timothy Derdenger & Bryan Kirschner & Darin LaFramboise & Pantelis Loupos & Geoffrey Parker & Adithya Pattabhiramaiah - 335-347 Consumer decisions with artificially intelligent voice assistants
by Benedict G. C. Dellaert & Suzanne B. Shu & Theo A. Arentze & Tom Baker & Kristin Diehl & Bas Donkers & Nathanael J. Fast & Gerald Häubl & Heidi Johnson & Uma R. Karmarkar & Harmen Oppewal & Bernd H. Schmitt & Juliana Schroeder & Stephen A. Spiller & Mary Steffel