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Content
June 2022, Volume 33, Issue 2
- 189-201 Investigating cross-media effects in a multichannel marketing environment: the role of email, catalog, television, and radio
by Karthik Sridhar & Ashish Kumar & Ram Bezawada - 203-214 The effect of competition on product removal
by Xabier Barriola - 215-236 Consumer motives for buying regional products: the REGIOSCALE
by Nadine Waehning & Raffaele Filieri - 237-250 Building consumer connection with new brands through rituals: the role of mindfulness
by Maggie Wenjing Liu & Qichao Zhu & Xian Wang - 251-276 Does music really work? The two-stage audiovisual cross-modal correspondence effect on consumers’ shopping behavior
by Shuai Yang & Xinyu Chang & Sixing Chen & Shan Lin & William T. Ross - 277-291 We are more tolerant than I: self-construal and consumer responses toward deceptive advertising
by Sohyun Bae & Xiaoyan Liu & Sharon Ng - 293-310 Strengthening the satisfaction loyalty link: the role of relational switching costs
by Heiner Evanschitzky & Valentina Stan & Liane Nagengast - 311-323 Speaking the same language: the power of words in crowdfunding success and failure
by Ling Peng & Geng Cui & Ziru Bao & Shuman Liu - 325-350 The street music business: consumer responses to buskers performing on the street and on online video platforms
by Samuel Stäbler & Kim Katharina Mierisch - 351-360 Virtual currencies: different schemes and research opportunities
by Gianluca Scheidegger & Priya Raghubir
March 2022, Volume 33, Issue 1
- 1-4 Sparking conversations: Editors’ Pick with commentaries and thematic article compilations
by Aparna A. Labroo & Natalie Mizik & Russell Winer - 5-17 The memory-search frame effect: impacts on consumers’ retrieval and evaluation of consumption experiences
by Kao Si & Xianchi Dai - 19-25 The role of timeframes in the retrieval and temporal location judgments of past events
by Yanping Tu & Dilip Soman - 27-30 Commentary: the role of age in consumer’s retrieval and evaluation of consumption experiences
by Cassandra Denise Davis & Aimee Drolet - 31-43 When Less is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms
by Elizabeth A. Keenan & Anne V. Wilson & Leslie K. John - 45-60 The effect of unavailable donation opportunities on donation choice
by Coby Morvinski - 61-73 Anthropomorphizing makes material goods as happiness-inducing as experiences
by Jacob C. Lee & Sara Kim & Phyllis Xue Wang - 75-87 Using virtual reality to increase charitable donations
by Kirk Kristofferson & Michelle E. Daniels & Andrea C. Morales - 89-112 Drivers of autonomous vehicles—analyzing consumer preferences for self-driving car brand extensions
by Felix Eggers & Fabian Eggers - 113-128 The effect of augmented reality versus traditional advertising: a comparison between neurophysiological and self-reported measures
by Rumen Pozharliev & Matteo Angelis & Dario Rossi - 129-142 Robot–Brand Fit The Influence Of Brand Personality On Consumer Reactions To Service Robot Adoption
by Sungwoo Choi & Stella X Liu & Choongbeom Choi - 143-155 The impact of lay beliefs about AI on adoption of algorithmic advice
by Benjamin von Walter & Dietmar Kremmel & Bruno Jäger - 157-162 Anthropomorphized artificial intelligence, attachment, and consumer behavior
by Erik Hermann - 163-169 Affective Computing in Marketing: Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines
by Delphine Caruelle & Poja Shams & Anders Gustafsson & Line Lervik-Olsen - 171-171 Correction to: Mobility as a service (MaaS): the importance of transportation psychology
by Geoff Tomaino & Jasper Teow & Ziv Carmon & Leonard Lee & Moshe Ben-Akiva & Charlene Chen & Wai Yan Leong & Shanjun Li & Nan Yang & Jinhua Zhao - 173-176 Correction to: Robot–brand fit the influence of brand personality on consumer reactions to service robot adoption
by Sungwoo Choi & Stella X. Liu & Choongbeom Choi
December 2021, Volume 32, Issue 4
- 351-362 Feedback as a two-way street: when and why rating consumers fails
by Tami Kim & Lalin Anik & Luca Cian - 363-377 Taking marketing strategy risks with seemingly no expected gains
by Yuanfang Lin & Amit Pazgal - 379-395 Retailer voluntary investment against a threat of manufacturer encroachment
by Jumpei Hamamura & Yusuke Zennyo - 397-409 The cloud and its silver lining: negative and positive spillovers from automotive recalls
by Verdiana Giannetti & Raji Srinivasan - 411-423 How the sender’s positioning and the target’s CSR record influence the effectiveness of scapegoating crisis communications
by Paolo Antonetti & Ilaria Baghi - 425-439 In the world of plastics: how thinking style influences preference for cosmetic surgery
by Sarah Mittal & Katherine Rice Warnell & David H. Silvera - 441-454 Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
by Pornchanoke Tipgomut & Leonard J. Paas & Angela McNaught - 455-476 Evaluating the impact of VAT-free promotion: the role of loyalty program membership and category characteristics
by Saeid Vafainia & Els Breugelmans & Tammo H. A. Bijmolt - 477-498 Longing for the past and embracing the new: Does nostalgia increase new product adoption?
by Kun Zhou & Xiaoyin Ye & Jun Ye - 499-511 Adoption patterns over time: a replication
by Gil Appel & Eitan Muller
September 2021, Volume 32, Issue 3
- 273-274 Introduction to special issue on gender and ethnicity in the marketing professoriate
by Aparna A. Labroo & Natalie Mizik & Russell S. Winer - 275-297 2019 Academic Marketing Climate Survey: motivation, results, and recommendations
by Jeff Galak & Barbara E. Kahn - 299-306 Marketing while Black: commentary on the Galak and Kahn 2019 Academic Marketing Climate Survey
by Tonya Williams Bradford & Vanessa Gail Perry - 307-312 Reconsidering gaps between perceived and real discrimination: commentary on the Galak and Kahn 2019 Academic Marketing Climate Survey
by David B. Wooten & Nakeisha S. Ferguson - 313-323 Beyond perception: the role of gender across marketing scholars’ careers, in reply to Galak and Kahn (2021)
by Ethan Pew & César Zamudio & Hua (Meg) Meng - 325-336 Gender diversity in academic publishing—comment on Galak and Kahn (2021)
by Wiebke I. Y. Keller & Franziska Müller & Malik Stromberg & Dominik Papies - 337-339 Commentary on “2019 Academic Marketing Climate Survey: motivation, results and recommendations”
by John Deighton - 341-347 Connecting DEI to explicit and implicit gendered workplace discrimination, harassment, and assault: a commentary on 2019 Marketing Climate Survey
by Susan Dobscha - 349-350 2019 Academic Marketing Climate Survey: response to commentaries
by Jeff Galak & Barbara E. Kahn
June 2021, Volume 32, Issue 2
- 135-148 Religiosity’s influence on stability-seeking consumption during times of great uncertainty: the case of the coronavirus pandemic
by Elizabeth A. Minton & Frank G. Cabano - 149-163 How limited consumption experiences affect word of mouth
by Christina Saenger & Veronica L. Thomas - 165-178 The Chief Marketing Officer: an antidote to myopic earnings management practices
by Preetinder Kaur & Sridhar N Ramaswami & Raghuram Bommaraju - 179-190 Text is gendered: the role of letter case
by Aekyoung Kim & Sam J. Maglio - 191-202 All that glitters is not gold: when glossy packaging hurts brand trust
by Yegyu Han & Mario Pandelaere - 203-217 The role of betrayal in the response to value and performance brand crisis
by Ilaria Baghi & Veronica Gabrielli - 219-230 Consumer responses toward symmetric versus asymmetric facial expression emojis
by Ganga S. Urumutta Hewage & Yue Liu & Ze Wang & Huifang Mao - 231-245 Emotion regulation in the marketplace: the role of pleasant brand personalities
by Rebecca K. Trump & Kevin P. Newman - 247-260 Does it pay off to smile even it is not authentic? Customers’ involvement and the effectiveness of authentic emotional displays
by Stephan Olk & Dieter K. Tscheulin & Jörg Lindenmeier - 261-271 A construal-level approach to hedonic and utilitarian shopping orientation
by Daniele Scarpi
March 2021, Volume 32, Issue 1
- 1-16 A first look at online reputation on Airbnb, where every stay is above average
by Georgios Zervas & Davide Proserpio & John W. Byers - 17-32 How common is new product failure and when does it vary?
by Kirsten Victory & Magda Nenycz-Thiel & John Dawes & Arry Tanusondjaja & Armando Maria Corsi - 33-45 Understanding and motivating salesperson resilience
by Valerie Good & Douglas E. Hughes & Alexander C. LaBrecque - 47-59 Reward strategy spillover effects on observer cooperation in business networks
by Hannah S. Lee & David A. Griffith - 61-73 Sinfully decadent: priming effects of immoral advertising symbols on indulgence
by Jasmina Ilicic & Stacey M. Brennan & Alicia Kulczynski - 75-89 Have your cake and eat it too: how invoking post-purchase hyperopia mitigates impulse purchase regret
by Jamie L. Grigsby & Robert D. Jewell & Colin Campbell - 91-110 Sad but smiling? How the combination of happy victim images and sad message appeals increase prosocial behavior
by Felix Septianto & Widya Paramita - 111-122 Effects of negative social information on the willingness to support charities: the moderating role of regulatory focus
by Nhat Quang Le & Magne Supphellen & Richard P. Bagozzi - 123-128 Blockchain: a game changer for marketers?
by Mark R. Gleim & Jennifer L. Stevens - 129-133 Exogenous brand crises: brand infection and contamination
by Kimberly A. Whitler & Ali Besharat & Saim Kashmiri
December 2020, Volume 31, Issue 4
- 311-314 Editorial: Relaunching Marketing Letters
by Eric T. Bradlow & Peter N. Golder & Joel Huber & Sandy Jap & Aparna A. Labroo & Donald R. Lehmann & John Lynch & Natalie Mizik & Russell S. Winer - 315-319 The disruptive potential of drones
by Stefanie Beninger & Karen Robson - 321-322 Introduction to the Special Issue for the 11th Triennial Invitational Choice Symposium
by Simon J. Blanchard & Debora V. Thompson - 323-334 Platform data strategy
by Hemant K. Bhargava & Olivier Rubel & Elizabeth J. Altman & Ramnik Arora & Jörn Boehnke & Kaitlin Daniels & Timothy Derdenger & Bryan Kirschner & Darin LaFramboise & Pantelis Loupos & Geoffrey Parker & Adithya Pattabhiramaiah - 335-347 Consumer decisions with artificially intelligent voice assistants
by Benedict G. C. Dellaert & Suzanne B. Shu & Theo A. Arentze & Tom Baker & Kristin Diehl & Bas Donkers & Nathanael J. Fast & Gerald Häubl & Heidi Johnson & Uma R. Karmarkar & Harmen Oppewal & Bernd H. Schmitt & Juliana Schroeder & Stephen A. Spiller & Mary Steffel - 349-359 Choices in networks: a research framework
by Fred Feinberg & Elizabeth Bruch & Michael Braun & Brett Hemenway Falk & Nina Fefferman & Elea McDonnell Feit & John Helveston & Daniel Larremore & Blakeley B. McShane & Alice Patania & Mario L. Small - 361-370 How can machine learning aid behavioral marketing research?
by Linda Hagen & Kosuke Uetake & Nathan Yang & Bryan Bollinger & Allison J. B. Chaney & Daria Dzyabura & Jordan Etkin & Avi Goldfarb & Liu Liu & K. Sudhir & Yanwen Wang & James R. Wright & Ying Zhu - 371-380 Fundraising design: key issues, unifying framework, and open puzzles
by Ernan Haruvy & Peter Popkowski Leszczyc & Greg Allenby & Russell Belk & Catherine Eckel & Robert Fisher & Sherry Xin Li & John A. List & Yu Ma & Yu Wang - 381-392 Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making
by Milica Mormann & Tom Griffiths & Chris Janiszewski & J. Edward Russo & Anocha Aribarg & Nathaniel J. S. Ashby & Rajesh Bagchi & Sudeep Bhatia & Aleksandra Kovacheva & Martin Meissner & Kellen J. Mrkva - 393-404 Soul and machine (learning)
by Davide Proserpio & John R. Hauser & Xiao Liu & Tomomichi Amano & Alex Burnap & Tong Guo & Dokyun (DK) Lee & Randall Lewis & Kanishka Misra & Eric Schwarz & Artem Timoshenko & Lilei Xu & Hema Yoganarasimhan - 405-418 Refocusing loyalty programs in the era of big data: a societal lens paradigm
by Valeria Stourm & Scott A. Neslin & Eric T. Bradlow & Els Breugelmans & So Yeon Chun & Pedro Gardete & P. K. Kannan & Praveen Kopalle & Young-Hoon Park & David Restrepo Amariles & Raphael Thomadsen & Yuping Liu-Thompkins & Rajkumar Venkatesan - 419-428 Mobility as a service (MaaS): the importance of transportation psychology
by Geoff Tomaino & Jasper Teow & Ziv Carmon & Leonard Lee & Moshe Ben-Akiva & Charlene Chen & Wai Yan Leong & Shanjun Li & Nan Yang & Jinhua Zhao - 429-439 Autonomy in consumer choice
by Klaus Wertenbroch & Rom Y. Schrift & Joseph W. Alba & Alixandra Barasch & Amit Bhattacharjee & Markus Giesler & Joshua Knobe & Donald R. Lehmann & Sandra Matz & Gideon Nave & Jeffrey R. Parker & Stefano Puntoni & Yanmei Zheng & Yonat Zwebner
September 2020, Volume 31, Issue 2
- 121-121 Introduction
by Don Lehmann & Gita Johar & Eric Johnson & Oded Netzer - 123-124 Reflections
by Gita Venkataramani Johar & Eric Johnson & Oded Netzer - 125-136 The past, present, and future of customer management
by Elliot Shin Oblander & Sunil Gupta & Carl F. Mela & Russell S. Winer & Donald R. Lehmann - 137-149 The past, present, and future of consumer research
by Maayan S. Malter & Morris B. Holbrook & Barbara E. Kahn & Jeffrey R. Parker & Donald R. Lehmann - 151-162 The past, present, and future of brand research
by Travis Tae Oh & Kevin Lane Keller & Scott A. Neslin & David J. Reibstein & Donald R. Lehmann - 163-174 The past, present, and future of marketing strategy
by Sibel Sozuer & Gregory S. Carpenter & Praveen K. Kopalle & Leigh M. McAlister & Donald R. Lehmann - 175-186 The past, present, and future of measurement and methods in marketing analysis
by Yu Ding & Wayne S. DeSarbo & Dominique M. Hanssens & Kamel Jedidi & John G. Lynch & Donald R. Lehmann - 187-198 The past, present, and future of innovation research
by Byung Cheol Lee & Christine Moorman & C. Page Moreau & Andrew T. Stephen & Donald R. Lehmann - 199-216 Customers’ emotions in service failure and recovery: a meta-analysis
by Sara Valentini & Chiara Orsingher & Alexandra Polyakova - 217-230 Timing of apology after service failure: the moderating role of future interaction expectation on customer satisfaction
by Kyeong Sam Min & Jae Min Jung & Kisang Ryu & Curtis Haugtvedt & Sathiadev Mahesh & John Overton - 231-245 Effects of firm-, industry-, and country-level innovation on firm performance
by Yufei Zhang & G. Tomas M. Hult & David J. Ketchen & Roger J. Calantone - 247-264 Boys do not cry: the negative effects of brand masculinity on brand emotions
by Benjamin Boeuf - 265-277 Touch vs. click: how computer interfaces polarize consumers’ evaluations
by Xiaoyu Wang & Hean Tat Keh & Hongrui Zhao & Yijie Ai - 279-298 Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices
by Kunal Swani & Lauren I. Labrecque - 299-310 Technical nomenclature, everyday language, and consumer inference
by Ruomeng Wu & Esta D. Shah & Frank R. Kardes & Robert S. Wyer
March 2020, Volume 31, Issue 1
- 1-2 Launching the Idea Corners section of Marketing Letters
by Peter N. Golder & Sandy D. Jap - 3-6 Speciesism: an obstacle to AI and robot adoption
by Bernd Schmitt - 7-12 The cannabis industry: a natural laboratory for marketing strategy research
by Mitchell C. Olsen & Keith Marion Smith - 13-17 The Second Digital Revolution
by Aric Rindfleisch - 19-23 Drug influences on consumer judgments: emerging insights and research opportunities from the intersection of pharmacology and psychology
by Geoffrey R. O. Durso & Kelly L. Haws & Baldwin M. Way - 25-29 Using technology to bring online convenience to offline shopping
by Marnik G. Dekimpe & Inge Geyskens & Katrijn Gielens - 31-35 Why do consumers think it is fair to pay more when buying from producers versus retailers?
by Gabriel E. Gonzales & Lisa E. Bolton & Margaret G. Meloy - 37-48 “See your doctor”: the impact of direct-to-consumer advertising on patients with different affliction levels
by Qiang Liu & Hongju Liu & Manohar Kalwani - 49-71 Changing consumers’ minds at the point of sale: price discounts vs. in-store advertising
by Marius Johnen & Oliver Schnittka - 73-87 Customizing products for self versus close others: the effect of intended recipient on creator perceptions of product uniqueness
by Jiamin Yin & Yansu Wang & Jun Pang & Kanliang Wang - 89-104 Can negative buzz increase awareness and purchase intent?
by Jung Ah Han & Elea McDonnell Feit & Shuba Srinivasan - 105-120 Celebrity influence on word of mouth: the interplay of power states and power expectations
by Veronica L. Thomas & Kendra Fowler & Christina Saenger
December 2019, Volume 30, Issue 3
- 221-232 How do successful scholars get their best research ideas? An exploration
by Cathy Cao & Xinyu Cao & Matthew Cashman & Madhav Kumar & Artem Timoshenko & Jeremy Yang & Shuyi Yu & Jerry Zhang & Yuting Zhu & Birger Wernerfelt - 233-243 Poverty, consumption, and counterintuitive behavior
by Andrew Bryant & Ronald Paul Hill - 245-260 Influence of the “benefit of the doubt” in online auctions
by Yael Steinhart & Michael Kamins & David Mazursky - 261-274 “It is better to be loved than feared: Machiavellianism and the dark side of internal networking”
by Riley Dugan & Maria Rouziou & Bryan Hochstein - 275-291 When more likes is not better: the consequences of high and low likes-to-followers ratios for perceived account credibility and social media marketing effectiveness
by Eline L. E. De Vries - 293-305 The effects of relationship length on customer profitability after a service recovery
by Mathieu Béal & William Sabadie & Yany Grégoire - 307-319 Value instantiation: how to overcome the value conflict in promoting luxury brands with CSR initiatives
by Ji Kyung Park & Carlos J. Torelli & Alokparna (Sonia) Basu Monga & Deborah Roedder John - 321-334 Facts-up-front: should food companies follow the FDA or industry label format? The effects of combining virtue and vice information on consumer evaluations
by Natalina Zlatevska & Rafi M. M. I. Chowdhury & Leona Tam & Stephen Holden - 335-347 Emotional intelligence and service quality: a meta-analysis with initial evidence on cross-cultural factors and future research directions
by Chao Miao & Michael J. Barone & Shanshan Qian & Ronald H. Humphrey
June 2019, Volume 30, Issue 2
- 121-137 Research productivity of faculty at 30 leading marketing departments
by Stijn M. J. van Osselaer & Sarah Lim - 139-150 The Pareto rule in marketing revisited: is it 80/20 or 70/20?
by Daniel M. McCarthy & Russell S. Winer - 151-165 Shipping fee schedules and return behavior
by Anke Lepthien & Michel Clement - 167-178 Matte matters: when matte packaging increases perceptions of food naturalness
by Eva Marckhgott & Bernadette Kamleitner - 179-191 Sniping in soft-close online auctions: empirical evidence from overstock
by Wen Cao & Qinyang Sha & Zhiyong Yao & Dingwei Gu & Xiang Shao - 193-205 The effect of message credibility, need for cognitive closure, and information sufficiency on thought-induced attitude change
by Bruce E. Pfeiffer & Hélène Deval & David H. Silvera & Maria L. Cronley & Frank R. Kardes - 207-217 The role of scale-induced round numbers and goal specificity on goal accomplishment perceptions
by Kunter Gunasti & Timucin Ozcan - 219-220 Correction to: Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory
by Cathy Nguyen & Jenni Romaniuk & Margaret Faulkner & Justin Cohen
March 2019, Volume 30, Issue 1
- 1-12 Eliza in the uncanny valley: anthropomorphizing consumer robots increases their perceived warmth but decreases liking
by Seo Young Kim & Bernd H. Schmitt & Nadia M. Thalmann - 13-25 A wearable sales assistant: capturing dynamic nonverbal communication behaviors using sensor technology
by Sandra Pauser & Udo Wagner - 27-43 Consuming together (versus separately) makes the heart grow fonder
by Ximena Garcia-Rada & Lalin Anik & Dan Ariely - 45-56 Spending as protection: the need for safety increases preference for luxury products
by Han Ma & Hannah K. Bradshaw & Narayan Janakiraman & Sarah E. Hill - 57-73 Brand loyalty evolution and the impact of category characteristics
by Gauthier Casteran & Polymeros Chrysochou & Lars Meyer-Waarden - 75-90 Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising
by Tae Hyun Baek & Sukki Yoon & Seeun Kim & Yeonshin Kim - 91-105 Roles of a preselling strategy under asymmetric information
by Xi Wang & Xu Guan & Zelong Yi - 107-118 Buying free rewards: the impact of a points-plus-cash promotion on purchase and reward redemption
by Ricardo Montoya & Constanza Flores - 119-119 Correction to: The message in the box: how exposure to money affects charitable giving
by Ahmet Ekici & Aminreza Shiri & Carter A. Mandrik
December 2018, Volume 29, Issue 4
- 405-419 Antecedents of market orientation: marketing CEOs, CMOs, and top management team marketing experience
by Jacob Brower & Pravin Nath - 421-434 Should donation ads include happy victim images? The moderating role of regulatory focus
by Yael Zemack-Rugar & Sona Klucarova-Travani - 435-449 Are large portions always bad? Using the Delboeuf illusion on food packaging to nudge consumer behavior
by Olivia Petit & Carlos Velasco & Charles Spence - 451-463 Narratives of technology consumption in the face of marketplace discrimination
by Akon E. Ekpo & Benét DeBerry-Spence & Geraldine Rosa Henderson & Joseph Cherian - 465-483 Customer participation in service recovery: a meta-analysis
by Yves Van Vaerenbergh & Simon Hazée & Annelies Costers - 485-499 The featuring phenomenon in music: how combining artists of different genres increases a song’s popularity
by Andrea Ordanini & Joseph C. Nunes & Anastasia Nanni - 501-519 Proud volunteers: the role of self- and vicarious-pride in promoting volunteering
by Felix Septianto & Billy Sung & Yuri Seo & Nursafwah Tugiman
September 2018, Volume 29, Issue 3
- 275-289 A typology of brand alliances and consumer awareness of brand alliance integration
by Casey E. Newmeyer & R. Venkatesh & Julie A. Ruth & Rabikar Chatterjee - 291-305 Exclusive dealing without territory exclusivity in multichannel systems: managing channel conflict and driving commitment
by Alberto Sa Vinhas & Richard Gibbs - 307-318 Protecting positioning innovations: the emergence of non-traditional trademark registrations
by Saurabh Mishra & Demetrios Vakratsas & Alexander V. Krasnikov - 319-335 The effect of traditionally marginalized groups in advertising on consumer response
by Enrica N. Ruggs & Jennifer Ames Stuart & Linyun W. Yang - 337-350 Warmer or cooler: the influence of ambient temperature on complex choices
by Luqiong Tong & Rui (Juliet) Zhu & Yuhuang Zheng & Ping Zhao - 351-362 Besting the status quo: the effect of abstract versus concrete mindsets on emotional trade-off difficulty and avoidant coping behavior
by David L. Alexander & Ashley Stadler Blank - 363-376 The differentiated effect of advertising on readership: evidence from a two-sided market approach
by Marc Ivaldi & Catherine Muller-Vibes - 377-389 The self-creation effect: making a product supports its mindful consumption and the consumer’s well-being
by Johanna Brunneder & Utpal Dholakia - 391-404 In God we hope, in ads we believe: the influence of religion on hope, perceived ad credibility, and purchase behavior
by Samer Sarofim & Frank G. Cabano
June 2018, Volume 29, Issue 2
- 123-136 Examining the impact of celebrity endorsements across consumer segments: an empirical study of Tiger Woods’ endorsement effect on golf equipment
by Timothy P. Derdenger - 137-149 The message in the box: how exposure to money affects charitable giving
by Ahmet Ekici & Aminreza Shiri - 151-163 How reviewers’ use of profanity affects perceived usefulness of online reviews
by Michael Hair & Timucin Ozcan - 165-176 Effects of physical cleansing on subsequent unhealthy eating
by Jungkeun Kim & Jae-Eun Kim & Jongwon Park - 177-188 Harnessing the creative potential of consumers: money, participation, and creativity in idea crowdsourcing
by Oguz Ali Acar - 189-205 Spatial heterogeneity of country-of-origin effects within a country: analysis of online review ratings in the US car market
by Minyoung Kim & Sunghoon Kim & Jongkuk Lee - 207-223 The effect of control priming on irresponsible financial behavior
by Mohammed Hazzouri & Kelley J. Main - 225-239 The 101 calorie mini pack: the interaction between numerical and verbal marketing cues
by Elizabeth A. Minton & Richie L. Liu & Christopher T. Lee - 241-259 Implicit and explicit preferences for brand name sounds
by Ruth Pogacar & Michal Kouril & Thomas P. Carpenter & James J. Kellaris - 261-273 Penny wise and pound foolish? How thinking style affects price cognition
by Lingjiang Lora Tu & Chris Pullig
March 2018, Volume 29, Issue 1
- 1-12 Should “big food” companies introduce healthier options? The effect of new product announcements on shareholder value
by Nicole Hanson & Wonjoo Yun - 13-21 PLease do not answer if you are reading this: respondent attention in online panels
by Leonard J. Paas & Meike Morren - 23-35 Visual attention, buying impulsiveness, and consumer behavior
by Hayk Khachatryan & Alicia Rihn & Bridget Behe & Charles Hall & Ben Campbell & Jennifer Dennis & Chengyan Yue - 37-48 Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory
by Cathy Nguyen & Jenni Romaniuk & Margaret Faulkner & Justin Cohen - 49-60 Place the good after the bad: effects of emotional shifts on consumer memory
by Gianluigi Guido & Marco Pichierri & Giovanni Pino - 61-72 What else can your payment card do? Multifunctionality of payment modes can reduce payment transparency
by Rufina Gafeeva & Erik Hoelzl & Holger Roschk - 73-85 When the purpose lies within: Maximizers and satisfaction with autotelic choices
by Michail D. Kokkoris - 87-100 Reciprocal value sharing in manufacturer-retailer relationships: the case of new product introductions
by Tereza Dean & David A. Griffith & Roger J. Calantone - 101-113 Risking the self: the impact of self-esteem on negative word-of-mouth behavior
by Matthew Philp & Martin A. Pyle & Laurence Ashworth - 115-122 Are rival team fans a curse for home team sponsors? The moderating effects of fit, oppositional loyalty, and league sponsoring
by Erik L. Olson
December 2017, Volume 28, Issue 4
- 491-507 The Pareto rule for frequently purchased packaged goods: an empirical generalization
by Baek Jung Kim & Vishal Singh & Russell S. Winer - 509-522 What is not beautiful should match: how attractiveness similarity affects consumer responses to advertising
by Magdalena Bekk & Matthias Spörrle & Franziska Völckner & Erika Spieß & Ralph Woschée - 523-535 Brand user profiles seldom change and seldom differ
by Zachary Anesbury & Maxwell Winchester & Rachel Kennedy - 537-550 The effect of loyalty program expiration policy on consumer behavior
by Els Breugelmans & Yuping Liu-Thompkins - 551-564 The long-term impact of service empathy and responsiveness on customer satisfaction and profitability: a longitudinal investigation in a healthcare context
by Jun Ye & Beibei Dong & Ju-Yeon Lee - 565-577 Using sublexical priming to enhance brand name phonetic symbolism effects in young children
by Stacey M. Baxter & Jasmina Ilicic & Alicia Kulczynski & Tina M. Lowrey - 579-589 Comparative advertisements and schadenfreude: when and why others’ unfortunate choices make us happy
by Ozge Yucel-Aybat & Thomas Kramer - 591-605 The ownership distance effect: the impact of traces left by previous owners on the evaluation of used goods
by Jungkeun Kim - 607-619 The impact of corporate social responsibility on customer attitudes and retention—the moderating role of brand success indicators
by Jenny Doorn & Marjolijn Onrust & Peter C. Verhoef & Marnix S. Bügel - 621-635 Exploring the unintended negative impact of an ethical climate in competitive environments
by Bryan W. Hochstein & William J. Zahn & Willy Bolander - 637-649 The interactive effects of goal orientation and leadership style on sales performance
by Juliano Domingues & Valter Afonso Vieira & Raj Agnihotri - 651-662 If it has lots of bells and whistles, it must be the best: how maximizers and satisficers evaluate feature-rich versus feature-poor products
by Daniel C. Brannon & Brandon W. Soltwisch
September 2017, Volume 28, Issue 3
- 335-339 The future of Marketing Letters
by Peter N. Golder & Sandy Jap & Joel H. Steckel - 341-355 The impact of advertising content on movie revenues
by Vithala R. Rao & S. Abraham (Avri) Ravid & Richard T. Gretz & Jialie Chen & Suman Basuroy - 357-369 Do green packages lead to misperceptions? The influence of package colors on consumers’ perceptions of brands with environmental claims
by Joon Yong Seo & Debra L. Scammon - 371-384 The value of winning: endorsement returns in individual sports
by Dirk F. Gerritsen & Saskia van Rheenen - 385-395 How psychological contracts motivate employer-brand patronage
by Yoshiko DeMotta & Sankar Sen - 397-409 The influence of graphical versus numerical information representation modes on the compromise effect
by Jungkeun Kim - 411-422 Creating ethical brands: the role of brand name on consumer perceived ethicality
by Richard R. Klink & Lan Wu - 423-436 Using segment level stability to select target segments in data-driven market segmentation studies
by Sara Dolnicar & Friedrich Leisch - 437-447 Power and the appeal of the deal: how consumers value the control provided by Pay What You Want (PWYW) pricing
by Michael J. Barone & T. J. Bae & Shanshan Qian & Jason d’Mello - 449-460 The effects of uppercase and lowercase wordmarks on brand perceptions
by Xiaobing Xu & Rong Chen & Maggie Wenjing Liu - 461-475 The vices and virtues of consumption choices: price promotion and consumer decision making
by Ji Yan & Kun Tian & Saeed Heravi & Peter Morgan - 477-490 Investigating the unobserved heterogeneity in consumers’ sensitivity to the price of gasoline
by Hojin Jung
June 2017, Volume 28, Issue 2
- 171-187 Co-producing with consumers: how varying levels of control and co-production impact affect
by Jennifer Stevens & Carol L. Esmark & Stephanie M. Noble & Na Young Lee - 189-204 Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism
by Peter M. Fischer & Katharina P. Zeugner-Roth - 205-218 Impact of age on brand awareness sets: a turning point in consumers’ early 60s
by Raphaëlle Lambert-Pandraud & Gilles Laurent & Etienne Mullet & Carolyn Yoon - 219-230 When do unethical brand perceptions spill over to competitors?
by Rebecca K. Trump & Kevin P. Newman - 231-240 Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR): An empirical comparison of predictive validity
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