Content
January 2005, Volume 16, Issue 1
- 19-35 Allocating a Promotion Budget between Advertising and Sales Contest Prizes: An Integrated Marketing Communications Perspective
by Pushkar Murthy & Murali Mantrala - 37-52 The Impact of Price Disclosure on Dynamic Shopping Decisions
by Benedict Dellaert & Vladislav Golounov & Jaideep Prabhu - 53-66 Do Style-Goods Retailers’ Demands for Guaranteed Profit Margins Unfairly Exploit Vendors?
by Murali Mantrala & Suman Basuroy & Shailendra Gajanan
December 2004, Volume 15, Issue 4
- 167-183 Modeling Marketing Dynamics by Time Series Econometrics
by Koen Pauwels & Imran Currim & Marnik Dekimpe & Dominique Hanssens & Natalie Mizik & Eric Ghysels & Prasad Naik - 185-199 The Process of Consumer Reactions to Possession Threats and Losses in a Natural Disaster
by Denise DeLorme & George Zinkhan & Scott Hagen - 201-212 How Consumers’ Attitudes Toward Direct-to-Consumer Advertising of Prescription Drugs Influence Ad Effectiveness, and Consumer and Physician Behavior
by Michal Herzenstein & Sanjog Misra & Steven Posavac - 213-221 Variety-Seeking and Time of Day: Why Leader Brands Hope Young Adults Shop in the Afternoon, but Follower Brands Hope for Morning
by Harper Roehm & Michelle Roehm - 223-236 Assessing Industrial Buyer Preferences: Using the Swait-Louviere Test to Test the Key Informant Assumption
by David Hansen
July 2004, Volume 15, Issue 2_3
- 67-79 How Varying Levels of Knowledge and Motivation Affect Search and Confidence during Consideration and Choice
by Mary E. Huneke & Catherine Cole & Irwin P. Levin - 81-97 Technology Newness and Impact of Go/No-Go Criteria on New Product Success
by Pilar Carbonell & Ana Isabel Rodriguez Escudero & Jose Luis Munuera Aleman - 99-111 Reconsidering Nonlinearity and Asymmetry in Customer Satisfaction and Loyalty Models: An Empirical Study in Three Retail Service Settings
by Sandra Streukens & Ko de Ruyter - 113-128 A Diagnostic Tool for Assessing the Relative Importance of Information in Impression Formation: Application in Order Effects
by Bruce D. Weinberg & Paul D. Berger & Richard C. Hanna - 129-145 Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis
by Puneet Manchanda & Pradeep K. Chintagunta - 147-159 Building Brands through Brand Alliances: Does a Second Ally Help?
by Kevin E. Voss & Bashar S. Gammoh
February 2004, Volume 15, Issue 1
- 5-19 The Relationship Between Customer Loyalty and Purchase Incidence
by Philip Stern & Kathy Hammond - 21-36 Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study
by Elisabeth Deutskens & Ko de Ruyter & Martin Wetzels & Paul Oosterveld - 37-60 Statistical Inference Using Stochastic Switching Models for the Discrimination of Unobserved Display Promotion from POS Data
by Tadahiko Sato & Tomoyuki Higuchi & Genshiro Kitagawa
December 2003, Volume 14, Issue 4
- 239-256 Social Network-Based Discriminatory Pricing Strategy
by Mengze Shi - 257-272 A Model Integrating the Multidimensional Developmental Theory of Privacy and Theory of Planned Behavior to Examine Fabrication of Information Online
by May O. Lwin & Jerome D. Williams - 273-288 Interference of Picture and Brand Name in a Multiple Linkage Ad Context
by Yih Hwai Lee & Swee Hoon Ang - 289-305 Successful New Product Pricing Practices: A Contingency Approach
by Paul Ingenbleek & Marion Debruyne & Ruud T. Frambach & Theo M. M. Verhallen - 307-320 An Easily Implemented Framework for Forecasting Ticket Sales to Performing Arts Events
by Daniel S. Putler & Shilpa Lele
August 1999, Volume 10, Issue 3
- 319-332 Multiple-Category Decision-Making: Review and Synthesis
by Gary J. Russell & S. Ratneshwar & Allan D. Shocker & David Bell & Anand Bodapati & Alex Degeratu & Lutz Hildebrandt & Namwoon Kim & S. Ramaswami & Venkatash H Shankar
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