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Content
June 2017, Volume 28, Issue 2
- 267-279 Hoping grey goes green: air pollution’s impact on consumer automobile choices
by Jia Li & Charles C. Moul & Wanqing Zhang - 281-291 Assessing corporate demand for sponsorship: marketing costs in the financial services industry
by Jonathan A. Jensen - 293-303 Malleability of taste perception: biasing effects of rating scale format on taste recognition, product evaluation, and willingness to pay
by Antonia Mantonakis & Norbert Schwarz & Amanda Wudarzewski & Carolyn Yoon - 305-319 Sustaining relationships after opportunism and misunderstanding: the role of formalization and socialization
by Chun Zhang & Julie Juan Li & Ying Huang - 321-333 Do sexy mouthwash ads leave a bad aftertaste? The interaction of sexual self-schema and brand positioning fit on female-targeted sexual advertising efficacy
by James Mark Mayer & Plamen Peev
March 2017, Volume 28, Issue 1
- 1-14 Brand love: development and validation of a practical scale
by Richard P. Bagozzi & Rajeev Batra & Aaron Ahuvia - 15-27 The pitfall of nutrition facts label fluency: easier-to-process nutrition information enhances purchase intentions for unhealthy food products
by Pierrick Gomez & Carolina O. C. Werle & Olivier Corneille - 29-42 Is what you choose what you want?—outlier detection in choice-based conjoint analysis
by Yu-Cheng Ku & Tsun-Feng Chiang & Sheng-Mao Chang - 43-57 A longitudinal examination of the impact of quality perception gap on brand performance in the US Automotive Industry
by M. Billur Akdeniz & Roger J. Calantone - 59-69 The influence of positive affect on consideration set formation in memory-based choice
by Michael J. Barone & Alexander Fedorikhin & David E. Hansen - 71-83 Turning unplanned overpayment into a status signal: how mentioning the price paid repairs satisfaction
by Aaron M. Garvey & Simon J. Blanchard & Karen Page Winterich - 85-97 How often should a firm modify its products? A Bayesian analysis of automobile modification cycles
by Goksel Yalcinkaya & Tevfik Aktekin & Sengun Yeniyurt & Setiadi Umar - 99-112 Distortion of price discount perceptions through the left-digit effect
by Chien-Huang Lin & Jyh-Wen Wang - 113-125 Exchange and refund of complementary products
by Yoonju Han & Sandeep R. Chandukala & Hai Che - 127-138 What really matters in attraction effect research: when choices have economic consequences
by Marcel Lichters & Paul Bengart & Marko Sarstedt & Bodo Vogt - 139-154 Setting prices in mixed logit model designs
by Andreas Falke & Harald Hruschka - 155-168 “No sale” items in auctions: do they really matter?
by Bruce L. Alford & Otis W. Gilley & Charles M. Wood & Obinna Obilo - 169-169 Erratum to: Distortion of price discount perceptions through the left-digit effect
by Chien-Huang Lin & Jyh-Wen Wang
December 2016, Volume 27, Issue 4
- 611-626 Do stock prices undervalue investments in advertising?
by Yun Kyung Oh & Huseyin Gulen & Jung-Min Kim & William T. Robinson - 627-644 Cake or fruit? Influencing healthy food choice through the interaction of automatic and instructed mental simulation
by Hu Xie & Elizabeth A. Minton & Lynn R. Kahle - 645-659 Shopping plans, buying motivations, and return policies: impacts on product returns and purchase likelihoods
by Joon Yong Seo & Sukki Yoon & Milena Vangelova - 661-674 Loyalty as a matter of principle: the influence of standards of judgment on customer loyalty
by Edwin Love & Mark Staton & Jeff D. Rotman - 675-686 The effects of the experience recommendation on short- and long-term happiness
by Maria Sääksjärvi & Katarina Hellén & Pieter Desmet - 687-697 Price discrimination through multi-level loyalty programs
by Serdar Sayman & Murat Usman - 699-699 Erratum to: Price discrimination through multi-level loyalty programs
by Serdar Sayman & Murat Usman - 701-713 Siding with the underdog: is your customer voting effort a sweet deal for your competitors?
by Angeline G. A. Nariswari & Qimei Chen - 715-727 How competitor brand names affect within-brand choices
by Kunter Gunasti & Berna Devezer - 729-741 Response style corrected market segmentation for ordinal data
by Bettina Grün & Sara Dolnicar - 743-752 Benchmarking buyer behavior towards new brands
by Giang Trinh & Jenni Romaniuk & Arry Tanusondjaja - 753-764 Tasting in 2D: implications of food shape, visual cues, and oral haptic sensory inputs
by Courtney Szocs & Dipayan Biswas - 765-777 The effect of category label specificity on consumer choice
by Hee Jin Kim & Song Oh Yoon - 779-779 Erratum to: The effect of category label specificity on consumer choice
by Hee Jin Kim & Song Oh Yoon - 781-789 Self-construal and feature centrality
by Huifang Mao & Xingbo Li & Kalpesh Kaushik Desai & Shailendra Pratap Jain - 791-804 Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry
by Reo Song & Sungha Jang & Gangshu (George) Cai
December 2015, Volume 26, Issue 4
- 411-422 The impact of online word-of-mouth on television show viewership: An inverted U-shaped temporal dynamic
by Romain Cadario - 423-436 The effect of individual professional critics on books’ sales: capturing selection biases from observable and unobservable factors
by Marco Caliendo & Michel Clement & Edlira Shehu - 437-448 Choice set induced conflict, deliberation, and persistent preference
by A. Muthukrishnan & Robin Chark - 449-459 Feedback weakens the attraction effect in repeated choices
by Sowon Ahn & Juyoung Kim & Young-Won Ha - 461-471 Are look-alikes confusing? The application of the DRM paradigm to test consumer confusion in counterfeit cases
by Andrzej Falkowski & Justyna Olszewska & Joanna Ulatowska - 473-488 The double benefits of consumer certainty: combining risk and range effects
by Erik Maier & Robert Wilken & Florian Dost - 489-500 Consumer satisfaction versus churn in the case of upgrades of 3G to 4G cell networks
by Steven D’Alessandro & Lester Johnson & David Gray & Leanne Carter - 501-512 I will risk a stranger’s money, but not my own or my friend’s money: Effect of proximity of the money source to the self on financial risk-taking
by Rebecca Trump & Stacey Finkelstein & Paul Connell - 513-523 Does advertising exposure prior to customer satisfaction survey enhance customer satisfaction ratings?
by Eun Lee & Chan Park - 525-534 What’s in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility
by Stacey Baxter & Jasmina Ilicic & Alicia Kulczynski - 535-548 Measuring willingness to pay: do direct methods work for premium durables?
by Michael Löffler - 549-563 Sounds good: Phonetic sound patterns in top brand names
by Ruth Pogacar & Emily Plant & Laura Rosulek & Michal Kouril - 565-578 Playing with fire: aggravating and buffering effects of ex ante CSR communication campaigns for companies facing allegations of social irresponsibility
by Joëlle Vanhamme & Valérie Swaen & Guido Berens & Catherine Janssen - 579-592 Implications of minimum contract durations on customer retention
by Jan Becker & Martin Spann & Timo Schulze - 593-606 The role of visual art in enhancing perceived prestige of luxury brands
by Hsiao-Ching Lee & Wei-Wei Chen & Chih-Wei Wang - 607-618 Seemingly incidental anchoring: the effect of incidental environmental anchors on consumers’ willingness to pay
by Kivilcim Dogerlioglu-Demir & Cenk Koçaş - 619-629 The multiple roles of fit between brand alliance partners in alliance attitude formation
by Bendik Samuelsen & Lars Olsen & Kevin Keller - 631-641 The impact of consumer avatars in Internet retailing on self-congruity with brands
by Alexandra Aguirre-Rodriguez & Adriana Bóveda-Lambie & Paul Miniard - 643-659 How collinearity affects mixture regression results
by Jan-Michael Becker & Christian Ringle & Marko Sarstedt & Franziska Völckner - 661-678 It’s all relative: how customer-perceived competitive advantage influences referral intentions
by Martin Mende & Scott Thompson & Christian Coenen - 679-690 Network externalities in online video games: an empirical analysis utilizing online product ratings
by Yong Liu & Enping Mai & Jun Yang - 691-702 Is it fun or exercise? The framing of physical activity biases subsequent snacking
by Carolina Werle & Brian Wansink & Collin Payne - 703-714 Exploring the relationship between corporate social responsibility and firm innovation
by Xueming Luo & Shuili Du - 715-726 Drink coca-cola, eat popcorn, and choose powerade: testing the limits of subliminal persuasion
by Laura Smarandescu & Terence Shimp - 727-727 Erratum to: Impact of satisfaction with e-retailers’ touch points on purchase behavior: the moderating effect of search and experience product type
by Jeen-Su Lim & Abdulrahman Al-Aali & John Heinrichs
September 2015, Volume 26, Issue 3
- 237-243 Measure twice and cut once: the carpenter’s rule still applies
by Wagner Kamakura - 245-255 Appropriate use of single-item measures is here to stay
by Lars Bergkvist - 257-260 On the limits of research rigidity: the number of items in a scale
by Ulf Böckenholt & Donald Lehmann - 261-264 The “new wave” in studying Asian markets and consumers
by Bernd Schmitt - 265-278 They are not all same: variations in Asian consumers’ value perceptions of luxury brands
by Paurav Shukla & Jaywant Singh & Madhumita Banerjee - 279-292 Conspicuous consumption and income inequality in an emerging economy: evidence from India
by Saravana Jaikumar & Ankur Sarin - 293-308 Consumer store choice in Asian markets
by Yusong Wang & David Bell - 309-320 Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia: a large-scale field investigation
by Emanuel de Bellis & Christian Hildebrand & Kenichi Ito & Andreas Herrmann - 321-333 The Korean language and the effects of its honorifics system in advertising: deferential vs. informal speech as regulatory prime on persuasive impact
by Jin Han & Yong Sohn & Kun Yoo - 335-361 The case of wine: understanding Chinese gift-giving behavior
by Ye Yang & Angela Paladino - 363-376 Celebrity endorsements and women consumers in India: how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
by Subhadip Roy & Abhijit Guha & Abhijit Biswas - 377-390 Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the U.S. and Korea
by Dongwoo Ko & Yuri Seo & Sang-Uk Jung - 391-409 Do you really feel happy? Some implications of Voice Emotion Response in Mandarin Chinese
by Wan-Chen Wang & Charles Chien & Luiz Moutinho
June 2015, Volume 26, Issue 2
- 115-125 Multiplicity of equilibria and information structures in empirical games: challenges and prospects
by Ron Borkovsky & Paul Ellickson & Brett Gordon & Victor Aguirregabiria & Pedro Gardete & Paul Grieco & Todd Gureckis & Teck-Hua Ho & Laurent Mathevet & Andrew Sweeting - 127-139 Advancing research on loyalty programs: a future research agenda
by Els Breugelmans & Tammo Bijmolt & Jie Zhang & Leonardo Basso & Matilda Dorotic & Praveen Kopalle & Alec Minnema & Willem Mijnlieff & Nancy Wünderlich - 141-152 Platforms: a multiplicity of research opportunities
by S. Sriram & Puneet Manchanda & Mercedes Bravo & Junhong Chu & Liye Ma & Minjae Song & Scott Shriver & Upender Subramanian - 153-164 The relative impact of gratitude and transactional satisfaction on post-complaint consumer response
by Françoise Simon & Vesselina Tossan & Chantal Guesquière - 165-173 A simple heuristic for obtaining pareto/NBD parameter estimates
by Pablo Marshall - 175-186 The relationship between consumer characteristics and willingness to pay for general online content: Implications for content providers considering subscription-based business models
by Girish Punj - 187-200 Motivational profiling of store brand shoppers: Differences across quality tiers
by Mercedes Martos-Partal & Oscar González-Benito & Mariana Fustinoni-Venturini - 201-211 Selling losers and keeping winners: How (savings) goal dynamics predict a reversal of the disposition effect
by Jaakko Aspara & Arvid Hoffmann - 213-223 When deal depth doesn't matter: How handedness consistency influences consumer response to horizontal versus vertical price comparisons
by Michael Barone & Keith Lyle & Karen Winterich - 225-235 Impact of satisfaction with e-retailers’ touch points on purchase behavior: the moderating effect of search and experience product type
by Jeen-Su Lim & Abdulrahman Al-Aali & John Heinrichs
December 2014, Volume 25, Issue 4
- 343-353 Perceptions of price (un)fairness in a channel context
by Mark Ratchford - 355-360 A picture tells a thousand words: Impact of an educational nutrition booklet on nutrition label gazing
by Marieke Pennings & Tricia Striano & Susan Oliverio - 361-372 Impulse versus opportunistic purchasing during a grocery shopping experience
by Francesco Massara & Robert Melara & Sandra Liu - 373-384 The effects of perceived product-extrinsic cue incongruity on consumption experiences: The case of celebrity sponsorship
by Sarah Clemente & Eric Dolansky & Antonia Mantonakis & Katherine White - 385-396 Star power in the eye of the beholder: A study of the influence of stars in the movie industry
by Angela Liu & Yong Liu & Tridib Mazumdar - 397-407 Light as a feather: Effects of packaging imagery on sensory product impressions and brand evaluation
by Thomas Rompay & Marieke Fransen & Bianca Borgelink - 409-423 The impact of buyer–seller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism
by Ju-Young Kim & Katharina Kaufmann & Manuel Stegemann - 425-434 A pricing model for group-buying auction based on customers' waiting-time
by Mahyar Sharif Vaghefi & Mahrad Sharif Vaghefi & Neshat Beheshti
September 2014, Volume 25, Issue 3
- 245-256 Structural models of complementary choices
by Steve Berry & Ahmed Khwaja & Vineet Kumar & Andres Musalem & Kenneth Wilbur & Greg Allenby & Bharat Anand & Pradeep Chintagunta & W. Hanemann & Przemek Jeziorski & Angelo Mele - 257-267 Advancing consumer neuroscience
by Ale Smidts & Ming Hsu & Alan Sanfey & Maarten Boksem & Richard Ebstein & Scott Huettel & Joe Kable & Uma Karmarkar & Shinobu Kitayama & Brian Knutson & Israel Liberzon & Terry Lohrenz & Mirre Stallen & Carolyn Yoon - 269-280 Beware of black swans: Taking stock of the description–experience gap in decision under uncertainty
by André Palma & Mohammed Abdellaoui & Giuseppe Attanasi & Moshe Ben-Akiva & Ido Erev & Helga Fehr-Duda & Dennis Fok & Craig Fox & Ralph Hertwig & Nathalie Picard & Peter Wakker & Joan Walker & Martin Weber - 281-291 Choice and self: how synchronic and diachronic identity shape choices and decision making
by Oleg Urminsky & Daniel Bartels & Paola Giuliano & George Newman & Stefano Puntoni & Lance Rips - 293-303 Consumer and managerial goals in assortment choice and design
by Barbara Kahn & Alexander Chernev & Ulf Böckenholt & Kate Bundorf & Michaela Draganska & Ryan Hamilton & Robert Meyer & Klaus Wertenbroch - 305-317 Consumer substitution decisions: an integrative framework
by Rebecca Hamilton & Debora Thompson & Zachary Arens & Simon Blanchard & Gerald Häubl & P. Kannan & Uzma Khan & Donald Lehmann & Margaret Meloy & Neal Roese & Manoj Thomas - 319-330 The interrelationships between brand and channel choice
by Scott Neslin & Kinshuk Jerath & Anand Bodapati & Eric Bradlow & John Deighton & Sonja Gensler & Leonard Lee & Elisa Montaguti & Rahul Telang & Raj Venkatesan & Peter Verhoef & Z. Zhang - 331-341 How do firms make money selling digital goods online?
by Anja Lambrecht & Avi Goldfarb & Alessandro Bonatti & Anindya Ghose & Daniel Goldstein & Randall Lewis & Anita Rao & Navdeep Sahni & Song Yao
June 2014, Volume 25, Issue 2
- 109-121 Suckers in the morning, skeptics in the evening: Time-of-Day effects on consumers’ vigilance against manipulation
by Mehdi Hossain & Ritesh Saini - 123-138 Ingredient branding and feedback effects: The impact of product outcomes, initial parent brand strength asymmetry, and parent brand role
by Jeffrey Radighieri & Babu John Mariadoss & Yany Grégoire & Jean Johnson - 139-152 An empirical investigation of consumers’ willingness-to-pay and the demand function: The cumulative effect of individual differences in anchored willingness-to-pay responses
by Cenk Koçaş & Kivilcim Dogerlioglu-Demir - 153-165 Electronic word-of-mouth (eWOM) generation in new media platforms: The role of regulatory focus and collective dissonance
by Dongwoo Shin & Ji Song & Abhijit Biswas - 167-177 Moderately thin advertising models are optimal, most of the time: Moderating the quadratic effect of model body size on ad attitude by fashion leadership
by Denise Janssen & Leonard Paas - 179-191 Product recalls and the moderating role of brand commitment
by Frank Germann & Rajdeep Grewal & William Ross & Rajendra Srivastava - 193-206 Modeling advertising impact at campaign level: Empirical generalizations relative to long-term advertising profit contribution and its antecedents
by Philippe Aurier & Anne Broz-Giroux - 207-218 New product preannouncements, advertising investments, and stock returns
by Chien-Wei Chen & Min-Hsien Chiang & Chi-Lin Yang - 219-234 Predicting future purchases with the Poisson log-normal model
by Giang Trinh & Cam Rungie & Malcolm Wright & Carl Driesener & John Dawes - 235-243 Psychometric vs. C-OAR-SE measures of brand love: A reply to Rossiter
by Aaron Ahuvia & Richard Bagozzi & Rajeev Batra
March 2014, Volume 25, Issue 1
- 1-11 The same old song: The power of familiarity in music choice
by Morgan Ward & Joseph Goodman & Julie Irwin - 13-24 The role of position, type, and combination of sound symbolism imbeds in brand names
by Richard Klink & Lan Wu - 25-36 There is nothing permanent except change—analyzing individual price dynamics in “pay-what-you-want” situations
by Laura Schons & Mario Rese & Jan Wieseke & Wiebke Rasmussen & Daniel Weber & Wolf-Christian Strotmann - 37-52 Predicting product life cycle patterns
by Yair Orbach & Gila Fruchter - 53-66 The impact of retail out-of-stock options on preferences: The role of consumers’ desire for assimilation versus differentiation
by Hsuan-Hsuan Ku & Chien-Chih Kuo & Wei-Luen Fang & Ya-Wen Yu - 67-75 Targeting Miss Daisy: Using age and gender to target unethical sales tactics
by Kelly Cowart & Peter Darke - 77-91 Are maximizers blind to the future? When today’s best does not make for a better tomorrow
by Ali Besharat & Daniel Ladik & François Carrillat - 93-107 Dominant retailers’ incentives for product quality in asymmetric distribution channels
by Anthony Dukes & Tansev Geylani & Yunchuan Liu
December 2013, Volume 24, Issue 4
- 323-337 Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda
by Abbie Griffin & Brett Josephson & Gary Lilien & Fred Wiersema & Barry Bayus & Rajesh Chandy & Ely Dahan & Steve Gaskin & Ajay Kohli & Christopher Miller & Ralph Oliva & Jelena Spanjol - 339-351 Customization of online advertising: The role of intrusiveness
by Jenny Doorn & Janny Hoekstra - 353-368 Toward understanding passive opportunism in dedicated channel relationships
by Jody Crosno & Chris Manolis & Robert Dahlstrom - 369-380 Price or quality? The influence of fluency on the dual role of price
by Chia-Jung Chang - 381-386 More than just a utensil: The influence of drinking straw size on perceived consumption
by Hung-Ming Lin & Hui-Yi Lo & Yu-Sung Liao - 387-397 The impact of jump bidding in online auctions
by Yongfu He & Peter Popkowski Leszczyc - 399-408 Interrupted anticipation after a service failure: The role of olfactory sensation on expected pleasure, taste enjoyment, consumption, and repatronage intentions
by David Moore - 409-422 Experience, socialization and customer retention: Lessons from the dance floor
by Gianna Giudicati & Massimo Riccaboni & Anna Romiti
September 2013, Volume 24, Issue 3
- 205-216 Brand personality: A meta-analytic review of antecedents and consequences
by Martin Eisend & Nicola Stokburger-Sauer - 217-228 The process by which product availability triggers purchase
by Yael Steinhart & David Mazursky & Michael Kamins - 229-244 Sales contests versus quotas with imbalanced territories
by Niladri Syam & James Hess & Ying Yang - 245-259 Integrated mixed logit and latent variable models
by Vishva Danthurebandara & Martina Vandebroek & Jie Yu - 261-276 Profiting from product innovation: The impact of legal, marketing, and technological capabilities in different environmental conditions
by Zhongfeng Su & En Xie & Hong Liu & Wei Sun - 277-292 The perils of selling online: Manufacturer competition, channel conflict, and consumer preferences
by Lu Hsiao & Ying-Ju Chen - 293-309 The nature of an apology: An experimental study on how to apologize after a service failure
by Holger Roschk & Susanne Kaiser - 311-321 1 + 1 does not always equal value creation: The case of YouTube
by Volker Kuppelwieser & Merlin Simpson & Gabriel Chiummo
June 2013, Volume 24, Issue 2
- 109-118 RETRACTED ARTICLE: Why money meanings matter in decisions to donate time and money
by Promothesh Chatterjee & Randall Rose & Jayati Sinha - 119-129 Is money really the root of all evil? The impact of priming money on consumer choice
by Luqiong Tong & Yuhuang Zheng & Ping Zhao - 131-141 When a celebrity endorser is disgraced: A twenty-five-year event study
by Sherry Bartz & Alexander Molchanov & Philip Stork - 143-149 Celebrity endorsers' performance on the “ground” and on the “floor”
by Juan Nicolau & María Santa-María - 151-163 Search engine advertisements: The impact of advertising statements on click-through and conversion rates
by Hans Haans & Néomie Raassens & Roel Hout - 165-176 To be or not to be different: Exploration of norms and benefits of color differentiation in the marketplace
by Lauren Labrecque & George Milne - 177-189 Do sustainable products make us prevention focused?
by Olya Bullard & Rajesh Manchanda - 191-203 Regulatory fit effects for injunctive versus descriptive social norms: Evidence from the promotion of sustainable products
by Vladimir Melnyk & Erica Herpen & Arnout Fischer & Hans Trijp
March 2013, Volume 24, Issue 1
- 1-11 Budget allocation for customer acquisition and retention while balancing market share growth and customer equity
by Hsiu-Yuan Tsao - 13-27 Customer satisfaction as a buffer against sentimental stock-price corrections
by Robert Merrin & Arvid Hoffmann & Joost Pennings - 29-42 Opposing effects of sociodemographic variables on price knowledge
by Charlotte Gaston-Breton & Priya Raghubir - 43-55 Consumers’ online responses to the death of a celebrity
by Scott Radford & Peter Bloch - 57-69 Payment method and perceptions of ownership
by Bernadette Kamleitner & Berna Erki - 71-84 Customer portfolio composition and customer equity feedback effects: Student diversity and acquisition in educational communities
by Michael Lewis & Debanjan Mitra & Yeujun Yoon - 85-95 Can a print publication be equally effective online? Testing the effect of medium type on marketing communications
by Robert Magee - 97-108 Do consumers who conduct online research also post online reviews? A model of the relationship between online research and review posting behavior
by Girish Punj
December 2012, Volume 23, Issue 4
- 917-928 Consumer acceptance of the mobile Internet
by Joerg Koenigstorfer & Andrea Groeppel-Klein - 929-941 Product survival analysis for the App Store
by Euy-Young Jung & Chulwoo Baek & Jeong-Dong Lee - 943-957 Why consumers respond differently to absolute versus percentage descriptions of quantities
by Danny Weathers & Scott Swain & Jay Carlson - 959-971 The vulnerability of defensiveness: The impact of persuasion attempts and processing motivations on trust
by Wenxia Guo & Kelley Main - 973-985 The relative performance of different methods for selecting creative marketing personnel
by Niek Althuizen - 987-1003 Understanding consumers’ multichannel choices across the different stages of the buying process
by Sonja Gensler & Peter Verhoef & Martin Böhm - 1005-1018 In the mood to buy? Understanding the interplay of mood regulation and congruence in an international context
by Erik Maier & Robert Wilken & Helmut Schneider & Gülpınar Kelemci Schneider - 1019-1031 More effective assessment of market performance in later stages of the product development process: The case of the motion picture industry
by Gerda Gemser & Mark Leenders & Charles Weinberg
September 2012, Volume 23, Issue 3
- 505-516 Sequential market basket analysis
by Wagner Kamakura - 517-529 The effect of a no-pain, no-gain lay theory on product efficacy perceptions
by Thomas Kramer & Caglar Irmak & Lauren Block & Veronika Ilyuk - 531-543 Consumers’ evaluation of allocation policies for scarce health care services: Vested interest activation trumps spatial and temporal distance
by Tim Benning & Els Breugelmans & Benedict Dellaert - 545-559 Make me special: Gender differences in consumers’ responses to loyalty programs
by Valentyna Melnyk & Stijn Osselaer - 561-584 Competitive effects of informative advertising in distribution channels
by Jianqiang Zhang & Weijun Zhong & Shue Mei - 585-601 Multiattribute perceptual mapping with idiosyncratic brand and attribute sets
by Tammo Bijmolt & Michel Velden - 603-614 What type of framing message is more appropriate with nine-ending pricing?
by Jungsil Choi & Kiljae Lee & Yong-Yeon Ji - 615-628 It’s all in the mindset: Effects of varying psychological distance in persuasive messages
by Gergana Nenkov - 629-643 Strategic orientations in a competitive context: The role of strategic orientation differentiation
by Rohit Deshpandé & Amir Grinstein & Elie Ofek - 645-659 Competitive channel relationship management: When resellers establish competing manufacturer relationships
by Alberto Sa Vinhas & Richard Gibbs - 661-669 Battle royal: Zero-price effect vs relative vs referent thinking
by Juan Nicolau - 671-682 Correcting the t statistic for measurement error
by Srinivas Durvasula & Subhash Sharma & Kealy Carter - 683-700 What characterizes Chinese consumer behavior? A cross-industry analysis of the Chinese diaspora in Japan
by Björn Frank & Gulimire Abulaiti & Takao Enkawa - 701-717 When hedonic products help regulate my mood
by Inés López López & Salvador Ruiz de Maya - 719-730 To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price
by Franziska Völckner & Alexander Rühle & Martin Spann - 731-744 A tale of two marketplaces: Consumption restriction, social comparison, and life satisfaction
by Ronald Hill & Kelly Martin & Lan Chaplin - 745-759 Novel versus familiar brands: An analysis of neurophysiology, response latency, and choice
by Martin Reimann & Raquel Castaño & Judith Zaichkowsky & Antoine Bechara - 761-776 Using discrete choice experiments to estimate willingness-to-pay intervals
by Christian Schlereth & Christine Eckert & Bernd Skiera - 777-791 Revisiting low price guarantees: Does consumer versus retailer governance matter?
by Adilson Borges & Barry Babin - 793-805 The timing and context of consumer decisions
by Euehun Lee & Anil Mathur & Choong Fatt & George Moschis - 807-824 When counterfeits raise the appeal of luxury brands
by Simona Romani & Giacomo Gistri & Stefano Pace - 825-838 How consumers use product reviews in the purchase decision process
by Sungha Jang & Ashutosh Prasad & Brian Ratchford - 839-849 A mathematical reformulation of the reference price
by Kevin Dayaratna & P. Kannan - 851-868 On the optimal number of advertising slots in a generalized second-price auction
by Alex Kim & Subramanian Balachander & Karthik Kannan - 869-881 Effects of cognitive resource availability on consumer decisions involving counterfeit products: The role of perceived justification
by Jungkeun Kim & Jae-Eun Kim & Jongwon Park - 883-891 The boomerang effect of mandatory sanitary messages to prevent obesity
by Carolina Werle & Caroline Cuny - 893-904 Visual art in advertising: The effects of utilitarian vs. hedonic product positioning and price information
by Verena Huettl & Heribert Gierl - 905-916 A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand love from brand liking
by John Rossiter
June 2012, Volume 23, Issue 2
- 381-389 A reflection on analytical work in marketing: Three points of consensus
by Raphael Thomadsen & Robert Zeithammer & Ganesh Iyer & Dina Mayzlin & Yesim Orhun & Amit Pazgal & Devavrat Purohit & Ram Rao & Michael Riordan & Jiwoong Shin & Monic Sun & Miguel Villas-Boas - 391-403 Marketing and politics: Models, behavior, and policy implications
by Brett Gordon & Mitchell Lovett & Ron Shachar & Kevin Arceneaux & Sridhar Moorthy & Michael Peress & Akshay Rao & Subrata Sen & David Soberman & Oleg Urminsky - 405-421 Behavioral models of managerial decision-making
by Avi Goldfarb & Teck-Hua Ho & Wilfred Amaldoss & Alexander Brown & Yan Chen & Tony Cui & Alberto Galasso & Tanjim Hossain & Ming Hsu & Noah Lim & Mo Xiao & Botao Yang - 423-438 Price discrimination in service industries
by Anja Lambrecht & Katja Seim & Naufel Vilcassim & Amar Cheema & Yuxin Chen & Gregory Crawford & Kartik Hosanagar & Raghuram Iyengar & Oded Koenigsberg & Robin Lee & Eugenio Miravete & Ozge Sahin - 439-456 Process and context in choice models
by Moshe Ben-Akiva & André Palma & Daniel McFadden & Maya Abou-Zeid & Pierre-André Chiappori & Matthieu Lapparent & Steven Durlauf & Mogens Fosgerau & Daisuke Fukuda & Stephane Hess & Charles Manski & Ariel Pakes & Nathalie Picard & Joan Walker - 457-472 The Hot–Cold Decision Triangle: A framework for healthier choices
by Haiyang Yang & Ziv Carmon & Barbara Kahn & Anup Malani & Janet Schwartz & Kevin Volpp & Brian Wansink - 473-485 Decision neuroscience and consumer decision making
by Carolyn Yoon & Richard Gonzalez & Antoine Bechara & Gregory Berns & Alain Dagher & Laurette Dubé & Scott Huettel & Joseph Kable & Israel Liberzon & Hilke Plassmann & Ale Smidts & Charles Spence - 487-504 Beyond nudges: Tools of a choice architecture
by Eric Johnson & Suzanne Shu & Benedict Dellaert & Craig Fox & Daniel Goldstein & Gerald Häubl & Richard Larrick & John Payne & Ellen Peters & David Schkade & Brian Wansink & Elke Weber
March 2012, Volume 23, Issue 1
- 1-12 The relationship between online chatter and firm value
by Leigh McAlister & Garrett Sonnier & Tom Shively - 13-29 The long-term box office performance of sequel movies
by Tirtha Dhar & Guanghui Sun & Charles Weinberg - 31-45 How buyers forecast: Buyer–seller relationship as a boundary condition of the impact bias
by Ashwani Monga & Haipeng (Allan) Chen & Michael Tsiros & Mona Srivastava - 47-60 Situational and trait interactions among goal orientations
by Kelly Haws & William Bearden & Utpal Dholakia - 61-72 Building consumer self-control: The effect of self-control exercises on impulse buying urges
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by Holger Müller & Eike Kroll & Bodo Vogt