Relationship type, perceived trust, and ambiguity aversion
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DOI: 10.1007/s11002-016-9408-z
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- Alvarez, Claudio & David, Meredith E. & George, Morris, 2023. "Types of Consumer-Brand Relationships: A systematic review and future research agenda," Journal of Business Research, Elsevier, vol. 160(C).
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Keywords
Ambiguity aversion; Relationship types; Perceived trust; Tensile promotion;All these keywords.
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