IDEAS home Printed from https://ideas.repec.org/a/kap/mktlet/v23y2012i2p391-403.html
   My bibliography  Save this article

Marketing and politics: Models, behavior, and policy implications

Author

Listed:
  • Brett Gordon
  • Mitchell Lovett
  • Ron Shachar
  • Kevin Arceneaux
  • Sridhar Moorthy
  • Michael Peress
  • Akshay Rao
  • Subrata Sen
  • David Soberman
  • Oleg Urminsky

Abstract

No abstract is available for this item.

Suggested Citation

  • Brett Gordon & Mitchell Lovett & Ron Shachar & Kevin Arceneaux & Sridhar Moorthy & Michael Peress & Akshay Rao & Subrata Sen & David Soberman & Oleg Urminsky, 2012. "Marketing and politics: Models, behavior, and policy implications," Marketing Letters, Springer, vol. 23(2), pages 391-403, June.
  • Handle: RePEc:kap:mktlet:v:23:y:2012:i:2:p:391-403
    DOI: 10.1007/s11002-012-9185-2
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1007/s11002-012-9185-2
    Download Restriction: Access to full text is restricted to subscribers.

    File URL: https://libkey.io/10.1007/s11002-012-9185-2?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Jean-Pierre Dubé & K. Sudhir & Andrew Ching & Gregory Crawford & Michaela Draganska & Jeremy Fox & Wesley Hartmann & Günter Hitsch & V. Viard & Miguel Villas-Boas & Naufel Vilcassim, 2005. "Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry," Marketing Letters, Springer, vol. 16(3), pages 209-224, December.
    2. Childers, Terry L & Rao, Akshay R, 1992. "The Influence of Familial and Peer-Based Reference Groups on Consumer Decisions," Journal of Consumer Research, Oxford University Press, vol. 19(2), pages 198-211, September.
    3. Shiv, Baba & Edell, Julie A & Payne, John W, 1997. "Factors Affecting the Impact of Negatively and Positively Framed Ad Messages," Journal of Consumer Research, Oxford University Press, vol. 24(3), pages 285-294, December.
    4. Coughlin, Peter & Nitzan, Shmuel, 1981. "Electoral outcomes with probabilistic voting and Nash social welfare maxima," Journal of Public Economics, Elsevier, vol. 15(1), pages 113-121, February.
    5. Harrington, Joseph Jr. & Hess, Gregory D., 1996. "A Spatial Theory of Positive and Negative Campaigning," Games and Economic Behavior, Elsevier, vol. 17(2), pages 209-229, December.
    6. Gerber, Alan S. & Gimpel, James G. & Green, Donald P. & Shaw, Daron R., 2011. "How Large and Long-lasting Are the Persuasive Effects of Televised Campaign Ads? Results from a Randomized Field Experiment," American Political Science Review, Cambridge University Press, vol. 105(1), pages 135-150, February.
    7. Lau, Richard R. & Sigelman, Lee & Heldman, Caroline & Babbitt, Paul, 1999. "The Effects of Negative Political Advertisements: A Meta-Analytic Assessment," American Political Science Review, Cambridge University Press, vol. 93(4), pages 851-875, December.
    8. Barry Nalebuff & Ron Shachar, 1999. "Follow the Leader: Theory and Evidence on Political Participation," American Economic Review, American Economic Association, vol. 89(3), pages 525-547, June.
    9. Mitchell J. Lovett & Ron Shachar, 2011. "The Seeds of Negativity: Knowledge and Money," Marketing Science, INFORMS, vol. 30(3), pages 430-446, 05-06.
    10. Anthony Downs, 1957. "An Economic Theory of Political Action in a Democracy," Journal of Political Economy, University of Chicago Press, vol. 65, pages 135-135.
    11. Brett R. Gordon & Wesley R. Hartmann, 2013. "Advertising Effects in Presidential Elections," Marketing Science, INFORMS, vol. 32(1), pages 19-35, June.
    12. Arianna Degan & Antonio Merlo, 2011. "A Structural Model Of Turnout And Voting In Multiple Elections," Journal of the European Economic Association, European Economic Association, vol. 9(2), pages 209-245, April.
    13. d'Aspremont, C & Gabszewicz, Jean Jaskold & Thisse, J-F, 1979. "On Hotelling's "Stability in Competition"," Econometrica, Econometric Society, vol. 47(5), pages 1145-1150, September.
    14. Ron Shachar, 2003. "Party loyalty as habit formation," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 18(3), pages 251-269.
    15. Ansolabehere, Stephen & Iyengar, Shanto & Simon, Adam & Valentino, Nicholas, 1994. "Does Attack Advertising Demobilize the Electorate?," American Political Science Review, Cambridge University Press, vol. 88(4), pages 829-838, December.
    16. Peter E. Rossi & Robert E. McCulloch & Greg M. Allenby, 1996. "The Value of Purchase History Data in Target Marketing," Marketing Science, INFORMS, vol. 15(4), pages 321-340.
    17. Susan O. Griffin & Joyendu Bhadury & Lakshmi S. Narasimhan & (*), Paul M. Griffin, 1998. "Finding the majority-rule equilibrium under lexicographic comparison of candidates," Social Choice and Welfare, Springer;The Society for Social Choice and Welfare, vol. 15(4), pages 489-508.
    18. David Soberman & Loïc Sadoulet, 2007. "Campaign Spending Limits and Political Advertising," Management Science, INFORMS, vol. 53(10), pages 1521-1532, October.
    19. Stokes, Susan C., 2005. "Perverse Accountability: A Formal Model of Machine Politics with Evidence from Argentina," American Political Science Review, Cambridge University Press, vol. 99(3), pages 315-325, August.
    20. Skaperdas, Stergios & Grofman, Bernard, 1995. "Modeling Negative Campaigning," American Political Science Review, Cambridge University Press, vol. 89(1), pages 49-61, March.
    21. Gelman, Andrew & King, Gary, 1993. "Why Are American Presidential Election Campaign Polls So Variable When Votes Are So Predictable?," British Journal of Political Science, Cambridge University Press, vol. 23(4), pages 409-451, October.
    22. Chong, Dennis & Druckman, James N., 2007. "Framing Public Opinion in Competitive Democracies," American Political Science Review, Cambridge University Press, vol. 101(4), pages 637-655, November.
    23. Berry, Steven & Levinsohn, James & Pakes, Ariel, 1995. "Automobile Prices in Market Equilibrium," Econometrica, Econometric Society, vol. 63(4), pages 841-890, July.
    24. Jacobson, Gary C., 1978. "The Effects of Campaign Spending in Congressional Elections," American Political Science Review, Cambridge University Press, vol. 72(2), pages 469-491, June.
    25. Gerber, Alan, 1998. "Estimating the Effect of Campaign Spending on Senate Election Outcomes Using Instrumental Variables," American Political Science Review, Cambridge University Press, vol. 92(2), pages 401-411, June.
    26. Snyder, James M, 1989. "Election Goals and the Allocation of Campaign Resources," Econometrica, Econometric Society, vol. 57(3), pages 637-660, May.
    27. Yuxin Chen & Chakravarthi Narasimhan & Z. John Zhang, 2001. "Individual Marketing with Imperfect Targetability," Marketing Science, INFORMS, vol. 20(1), pages 23-41, November.
    28. Alesina, Alberto, 1988. "Credibility and Policy Convergence in a Two-Party System with Rational Voters," American Economic Review, American Economic Association, vol. 78(4), pages 796-805, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Brett R. Gordon & Wesley R. Hartmann, 2016. "Advertising competition in presidential elections," Quantitative Marketing and Economics (QME), Springer, vol. 14(1), pages 1-40, March.
    2. Brett R. Gordon & Wesley R. Hartmann, 2013. "Advertising Effects in Presidential Elections," Marketing Science, INFORMS, vol. 32(1), pages 19-35, June.
    3. Yanwen Wang & Michael Lewis & David A. Schweidel, 2018. "A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns," Marketing Science, INFORMS, vol. 37(3), pages 333-355, May.
    4. Maria Petrova & Ananya Sen & Pinar Yildirim, 2020. "Social Media and Political Contributions: The Impact of New Technology on Political Competition," Papers 2011.02924, arXiv.org.
    5. Beth L. Fossen & Girish Mallapragada & Anwesha De, 2021. "Impact of Political Television Advertisements on Viewers’ Response to Subsequent Advertisements," Marketing Science, INFORMS, vol. 40(2), pages 305-324, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Brett R. Gordon & Wesley R. Hartmann, 2013. "Advertising Effects in Presidential Elections," Marketing Science, INFORMS, vol. 32(1), pages 19-35, June.
    2. Yanwen Wang & Michael Lewis & David A. Schweidel, 2018. "A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns," Marketing Science, INFORMS, vol. 37(3), pages 333-355, May.
    3. Zakharov Alexei, 2005. "Candidate location and endogenous valence," EERC Working Paper Series 05-17e, EERC Research Network, Russia and CIS.
    4. Brett R. Gordon & Wesley R. Hartmann, 2016. "Advertising competition in presidential elections," Quantitative Marketing and Economics (QME), Springer, vol. 14(1), pages 1-40, March.
    5. Jan Brueckner & Kangoh Lee, 2015. "Negative campaigning in a probabilistic voting model," Public Choice, Springer, vol. 164(3), pages 379-399, September.
    6. Mitchell J. Lovett & Ron Shachar, 2011. "The Seeds of Negativity: Knowledge and Money," Marketing Science, INFORMS, vol. 30(3), pages 430-446, 05-06.
    7. David Soberman & Loïc Sadoulet, 2007. "Campaign Spending Limits and Political Advertising," Management Science, INFORMS, vol. 53(10), pages 1521-1532, October.
    8. Raphaël Soubeyran, 2009. "Contest with attack and defense: does negative campaigning increase or decrease voter turnout?," Social Choice and Welfare, Springer;The Society for Social Choice and Welfare, vol. 32(3), pages 337-353, March.
    9. Yasmine Bekkouche & Julia Cage, 2019. "The Heterogeneous Price of a Vote: Evidence from France, 1993-2014," Sciences Po publications 2019-09, Sciences Po.
    10. Andersen, Jørgen Juel & Fiva, Jon H. & Natvik, Gisle James, 2014. "Voting when the stakes are high," Journal of Public Economics, Elsevier, vol. 110(C), pages 157-166.
    11. Eric Dunaway & Felix Munoz-Garcia, 2020. "Campaign contributions and policy convergence: asymmetric agents and donations constraints," Public Choice, Springer, vol. 184(3), pages 429-461, September.
    12. Wilson Law, 2021. "Decomposing political advertising effects on vote choices," Public Choice, Springer, vol. 188(3), pages 525-547, September.
    13. Bekkouche, Yasmine & Cagé, Julia & Dewitte, Edgard, 2020. "The Heterogeneous Price of a Vote: Evidence from Multiparty Systems, 1993-2017," CEPR Discussion Papers 15150, C.E.P.R. Discussion Papers.
    14. Mitchell J. Lovett, 2019. "Empirical Research on Political Marketing: a Selected Review," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 6(3), pages 49-56, December.
    15. Isaac Duerr & Thomas Knight & Lindsey Woodworth, 2019. "Evidence on the Effect of Political Platform Transparency on Partisan Voting," Eastern Economic Journal, Palgrave Macmillan;Eastern Economic Association, vol. 45(3), pages 331-349, June.
    16. Persson, Torsten & Tabellini, Guido, 2002. "Political economics and public finance," Handbook of Public Economics, in: A. J. Auerbach & M. Feldstein (ed.), Handbook of Public Economics, edition 1, volume 3, chapter 24, pages 1549-1659, Elsevier.
    17. Ming Li & Dipjyoti Majumdar, 2010. "A Psychologically Based Model of Voter Turnout," Journal of Public Economic Theory, Association for Public Economic Theory, vol. 12(5), pages 979-1002, October.
    18. Assar Lindbeck & Jörgen Weibull, 1987. "Balanced-budget redistribution as the outcome of political competition," Public Choice, Springer, vol. 52(3), pages 273-297, January.
    19. Kei Kawai & Yasutora Watanabe, 2013. "Inferring Strategic Voting," American Economic Review, American Economic Association, vol. 103(2), pages 624-662, April.
    20. César Martinelli & John Duggan, 2014. "The Political Economy of Dynamic Elections: A Survey and Some New Results," Working Papers 1403, Centro de Investigacion Economica, ITAM.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kap:mktlet:v:23:y:2012:i:2:p:391-403. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: . General contact details of provider: http://www.springer.com .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.