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Brett R. Gordon

Personal Details

First Name:Brett
Middle Name:R.
Last Name:Gordon
RePEc Short-ID:pgo263
Kellogg School of Management Northwestern University Room 464 2001 Sheridan Road Evanston, IL 60208
Terminal Degree:2007 Tepper School of Business Administration; Carnegie Mellon University (from RePEc Genealogy)


Kellogg Graduate School of Management
Northwestern University

Evanston, Illinois (United States)
RePEc:edi:kgsnwus (more details at EDIRC)

Research output

Jump to: Working papers Articles

Working papers

  1. Brett R Gordon & Kinshuk Jerath & Zsolt Katona & Sridhar Narayanan & Jiwoong Shin & Kenneth C Wilbur, 2019. "Inefficiencies in Digital Advertising Markets," Papers 1912.09012,, revised Feb 2020.
  2. Ron N. Borkovsky & Paul B. Ellickson & Brett R. Gordon & Victor Aguirregabiria & Gardete Pedro, 2014. "Multiplicity of Equilibria and Information Structures in Empirical Games: Challenges and Prospects," Working Papers tecipa-510, University of Toronto, Department of Economics.
  3. Gordon, Brett R. & Hartmann, Wesley R., 2013. "Advertising Competition in Presidential Elections," Research Papers 2131, Stanford University, Graduate School of Business.
  4. Maria Ferreyra & Brett Gordon & Dennis Epple, 2011. "Charter School Entry in Market Equilibrium: The Case of Washington, DC," 2011 Meeting Papers 1266, Society for Economic Dynamics.
  5. Gordon, Brett R. & Hartmann, Wesley R., 2011. "Advertising Effects in Presidential Elections," Research Papers 2080, Stanford University, Graduate School of Business.
  6. Brett Gordon & Ronald Goettler, 2010. "Does AMD spur Intel to innovate more?," 2010 Meeting Papers 151, Society for Economic Dynamics.
  7. Dennis Epple & Brett Gordon & Holger Sieg, 2006. "A Semi-Nonparametric Approach to Estimating ProductionFunctions When Output Prices are Unobserved," 2006 Meeting Papers 105, Society for Economic Dynamics.


  1. Brett R. Gordon & Wesley R. Hartmann, 2016. "Advertising competition in presidential elections," Quantitative Marketing and Economics (QME), Springer, vol. 14(1), pages 1-40, March.
  2. Brett R. Gordon & Baohong Sun, 2015. "A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes," Marketing Science, INFORMS, vol. 34(3), pages 452-470, May.
  3. Ron Borkovsky & Paul Ellickson & Brett Gordon & Victor Aguirregabiria & Pedro Gardete & Paul Grieco & Todd Gureckis & Teck-Hua Ho & Laurent Mathevet & Andrew Sweeting, 2015. "Multiplicity of equilibria and information structures in empirical games: challenges and prospects," Marketing Letters, Springer, vol. 26(2), pages 115-125, June.
  4. Ronald Goettler & Brett Gordon, 2014. "Competition and product innovation in dynamic oligopoly," Quantitative Marketing and Economics (QME), Springer, vol. 12(1), pages 1-42, March.
  5. Brett R. Gordon & Wesley R. Hartmann, 2013. "Advertising Effects in Presidential Elections," Marketing Science, INFORMS, vol. 32(1), pages 19-35, June.
  6. Brett Gordon & Mitchell Lovett & Ron Shachar & Kevin Arceneaux & Sridhar Moorthy & Michael Peress & Akshay Rao & Subrata Sen & David Soberman & Oleg Urminsky, 2012. "Marketing and politics: Models, behavior, and policy implications," Marketing Letters, Springer, vol. 23(2), pages 391-403, June.
  7. Ronald L. Goettler & Brett R. Gordon, 2011. "Does AMD Spur Intel to Innovate More?," Journal of Political Economy, University of Chicago Press, vol. 119(6), pages 1141-1200.
  8. Vineet Kumar & Brett R. Gordon & Kannan Srinivasan, 2011. "Competitive Strategy for Open Source Software," Marketing Science, INFORMS, vol. 30(6), pages 1066-1078, November.
  9. Brett R. Gordon & Raphael Thomadsen & Eric T. Bradlow & Jean-Pierre Dubé & Richard Staelin, 2011. "Foreword --Revisiting the Workshop on Quantitative Marketing and Structural Econometrics," Marketing Science, INFORMS, vol. 30(6), pages 945-949, November.
  10. Dennis Epple & Brett Gordon & Holger Sieg, 2010. "A New Approach to Estimating the Production Function for Housing," American Economic Review, American Economic Association, vol. 100(3), pages 905-924, June.
  11. Dennis Epple & Brett Gordon & Holger Sieg, 2010. "Drs. Muth And Mills Meet Dr. Tiebout: Integrating Location‐Specific Amenities Into Multi‐Community Equilibrium Models," Journal of Regional Science, Wiley Blackwell, vol. 50(1), pages 381-400, February.
  12. Brett R. Gordon, 2009. "A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry," Marketing Science, INFORMS, vol. 28(5), pages 846-867, 09-10.
  13. Bart Bronnenberg & Jean Dubé & Carl Mela & Paulo Albuquerque & Tulin Erdem & Brett Gordon & Dominique Hanssens & Guenter Hitsch & Han Hong & Baohong Sun, 2008. "Measuring long-run marketing effects and their implications for long-run marketing decisions," Marketing Letters, Springer, vol. 19(3), pages 367-382, December.

More information

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Co-authorship network on CollEc

NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 4 papers announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-MKT: Marketing (2) 2011-07-21 2013-10-18
  2. NEP-POL: Positive Political Economics (2) 2011-07-21 2013-10-18
  3. NEP-CDM: Collective Decision-Making (1) 2013-10-18
  4. NEP-DCM: Discrete Choice Models (1) 2011-07-21
  5. NEP-GTH: Game Theory (1) 2014-05-24
  6. NEP-HPE: History & Philosophy of Economics (1) 2014-05-24
  7. NEP-IND: Industrial Organization (1) 2020-01-20
  8. NEP-ORE: Operations Research (1) 2014-05-24
  9. NEP-PAY: Payment Systems & Financial Technology (1) 2020-01-20


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