Advertising Competition in Presidential Elections
Presidential candidates choose advertising strategically across markets based on each state's potential to tip the election. The winner-take-all rules in the Electoral College concentrate advertising in battleground states, ignoring most voters. We estimate an equilibrium model of competition between candidates to evaluate advertising and voting outcomes. In a direct vote counterfactual, all states receive positive advertising and both expenditures and turnout increase. Although states' political preferences drive competition in the Electoral College, candidates focus on cheap advertising targets in a direct vote. Simulations removing advertising price variation suggest a direct vote. Simulations removing advertising price variation suggest a direct vote spreads political attention uniformly across markets with diverse preferences.
|Date of creation:||Aug 2013|
|Date of revision:|
|Contact details of provider:|| Postal: |
Phone: (650) 723-2146
Web page: http://gsbapps.stanford.edu/researchpapers/
More information through EDIRC
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Baron, David P, 1989. "Service-Induced Campaign Contributions and the Electoral Equilibrium," The Quarterly Journal of Economics, MIT Press, vol. 104(1), pages 45-72, February.
- Daniel A. Ackerberg, 2003. "Advertising, learning, and consumer choice in experience good markets: an empirical examination," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 44(3), pages 1007-1040, 08.
- Thomas A. Garrett & Russell S. Sobel, 2003.
"The Political Economy of FEMA Disaster Payments,"
Western Economic Association International, vol. 41(3), pages 496-509, July.
- Snyder, James M, 1989. "Election Goals and the Allocation of Campaign Resources," Econometrica, Econometric Society, vol. 57(3), pages 637-60, May.
- Dixit, Avinash K, 1987. "Strategic Behavior in Contests," American Economic Review, American Economic Association, vol. 77(5), pages 891-98, December.
- Assar Lindbeck & Jörgen Weibull, 1987. "Balanced-budget redistribution as the outcome of political competition," Public Choice, Springer, vol. 52(3), pages 273-297, January.
When requesting a correction, please mention this item's handle: RePEc:ecl:stabus:2131. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ()
If references are entirely missing, you can add them using this form.