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Advertising dynamics and competitive advantage

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  • Ulrich Doraszelski
  • Sarit Markovich

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  • Ulrich Doraszelski & Sarit Markovich, 2007. "Advertising dynamics and competitive advantage," RAND Journal of Economics, RAND Corporation, vol. 38(3), pages 557-592, September.
  • Handle: RePEc:bla:randje:v:38:y:2007:i:3:p:557-592
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