Targeted Advertising and Social Status
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Citations
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Cited by:
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- Rogério Mazali & José Rodrigues-Neto, 2011. "Dress to Impress: Brands as Status Symbols," ANU Working Papers in Economics and Econometrics 2011-567, Australian National University, College of Business and Economics, School of Economics.
- Nana Adrian, 2019. "Price Discrimination and Salient Thinking," Diskussionsschriften dp1906, Universitaet Bern, Departement Volkswirtschaft.
- Friedrichsen, Jana, 2013.
"Image concerns and the provision of quality,"
Discussion Papers, Research Unit: Market Behavior
SP II 2013-211, WZB Berlin Social Science Center.
- Friedrichsen, Jana, 2014. "Image Concerns and the Provision of Quality," VfS Annual Conference 2014 (Hamburg): Evidence-based Economic Policy 100365, Verein für Socialpolitik / German Economic Association.
- Rayo Luis, 2013. "Monopolistic Signal Provision," The B.E. Journal of Theoretical Economics, De Gruyter, vol. 13(1), pages 1-32, May.
- George Deltas & Eleftherios Zacharias, 2018. "Product Proliferation and Pricing in a Market with Positional Effects," Working Papers 242312853, Lancaster University Management School, Economics Department.
- Friedrichsen, Jana, 2018. "Signals Sell: Product Lines when Consumers Differ Both in Taste for Quality and Image Concern," Rationality and Competition Discussion Paper Series 70, CRC TRR 190 Rationality and Competition.
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More about this item
Keywords
advertising; targeting; social status;JEL classification:
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
- L12 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Monopoly; Monopolization Strategies
- L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
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