Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M37: Advertising

2026

• Abdullah Balli, 2026, "Neuro-AI Convergence in Packaging Design: A Multimodal Biometric and Explainable AI Approach," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 28, issue 71, pages 256-256, February.
• Oksana VOINTSEVA, 2026, "The transformation of the media sphere in Georgia: transit from traditional media to digital platforms," Bulgariаn Journal of Business Research, Access Press Publishing House, volume 37, issue 1, pages 28-44, November, DOI: 10.46656/bposoki.2026.37.1(3).
• Martin Peitz & Anton Sobolev & Paul Wegener, 2026, "Advertiser Competition and Gatekeeping in Ad-Funded Media," CRC TR 224 Discussion Paper Series, University of Bonn and University of Mannheim, Germany, number crctr224_2025_731, Feb.
• Sandrini, Luca & Somogyi, Robert, 2026, "News media bargaining codes," International Journal of Industrial Organization, Elsevier, volume 105, issue C, DOI: 10.1016/j.ijindorg.2026.103262.
• Olaboopo, Olakunle & Boamah, Evans O., 2026, "Climate change news risk and advertising spending," Journal of International Financial Markets, Institutions and Money, Elsevier, volume 106, issue C, DOI: 10.1016/j.intfin.2025.102245.
• Beknazar-Yuzbashev, George & Ichiba, Sota & Stalinski, Mateusz, 2026, "To the depths of the sunk cost: Experiments revisiting the elusive effect," Journal of Economic Behavior & Organization, Elsevier, volume 241, issue C, DOI: 10.1016/j.jebo.2025.107352.
• Ai Chin Thoo, 2026, "The Role of Credible Social Media Influencers in Brand Attitude, eWOM, and Purchase Intention," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr360, Mar, DOI: https://doi.org/10.35609/jmmr.2026..
• PETRACHE, Bogdan & EDU, Tudor, 2026, "Marketing positioning for medical optics – Dayane GT Impex S.R.L.: Part VI, Conclusions and proposals," Holistic Marketing Management Journal, Holistic Marketing Management, volume 16, issue 1, pages 23-26, February.
• Jean-Pierre Dubé & Ariel Xu, 2026, "Large Language Models and Creative Content Design: a case study of email marketing at Wine Access," Quantitative Marketing and Economics (QME), Springer, volume 24, issue 1, pages 1-28, December, DOI: 10.1007/s11129-025-09303-9.
• NEGRICEA, Costel & PURCAREA, Ioan Matei, 2026, "Phygital Marketing and Agentic AI Shopping: Detecting Essential Insights (Part I)," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 17, issue 1, pages 40-53, February.
• Zongwei Li & Jixiang Liu & Jianing Chen & Yanhui Zhang, 2026, "Why consumers hesitate to pay online: Evidence from online transactions," Australian Journal of Management, Australian School of Business, volume 51, issue 1, pages 147-173, February, DOI: 10.1177/03128962241312715.
• Luca Matteo Zagni & Gabriele Baima & Binh Do & Lam Duc Xuan Nguyen, 2026, "Convergence and divergence in digital game-based advertising: a systematic review of advergames and in-game advertising," Review of Managerial Science, Springer, volume 20, issue 2, pages 511-534, February, DOI: 10.1007/s11846-025-00876-z.
• Kurhasku-Hoti Edisona & Rrustemi Visar & Zhechev Vladimir & Hoti Arber, 2026, "Empirical Analysis of Digital Marketing Implementation in Service Sector: Perceptions, Social Media Impact Western Balkans," Central European Economic Journal, Sciendo, volume 13, issue 60, pages 24-36, DOI: 10.2478/ceej-2026-0002.

2025

• Christopher P. Chambers & Yusufcan Masatlioglu & Paulo Natenzon & Collin Raymond, 2025, "Weighted Linear Discrete Choice," American Economic Review, American Economic Association, volume 115, issue 4, pages 1226-1257, April, DOI: 10.1257/aer.20220130.
• Naoki Aizawa & You Suk Kim, 2025, "Public and Private Provision of Information in Market-Based Public Programs: Evidence from Advertising in Health Insurance Marketplaces," American Economic Journal: Economic Policy, American Economic Association, volume 17, issue 2, pages 84-121, May, DOI: 10.1257/pol.20220352.
• David Argente & Doireann Fitzgerald & Sara Moreira & Anthony Priolo, 2025, "How Do Entrants Build Market Share? The Role of Demand Frictions," American Economic Review: Insights, American Economic Association, volume 7, issue 2, pages 160-176, June, DOI: 10.1257/aeri.20230289.
• Erik Brynjolfsson & Avinash Collis & Daniel Deisenroth & Haritz Garro & Daley Kutzman & Asad Liaqat & Nils Wernerfelt, 2025, "The Consumer Welfare Effects of Online Ads: Evidence from a Nine-Year Experiment," American Economic Review: Insights, American Economic Association, volume 7, issue 4, pages 447-462, December, DOI: 10.1257/aeri.20240452.
• Peter Sedík & Marian Cvirik & Cristina Bianca Pocol & Titanilla Oravecz, 2025, "Factors Influencing Honey Choice in Slovakia and Hungary: A Comparative Study," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 27, issue 69, pages 431-431, April.
• Carmen Acatrinei & Claudia Maria Miu, 2025, "AI vs. Human-Written Email Marketing: Consumer Insights for Sustainable Communication," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 27, issue S19, pages 1256-1256, November.
• Iuliana Obreja & Adriana Manolicä‚, 2025, "Bookstagram And Reading Habits For The 21st Online Consumer: A Romanian Chapter," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue si, pages 189-202, June, DOI: 10.47743/rebs-2025-si-0012.
• Anna M. Golovanova, 2025, "TV advertising in Russian FMCG sector: The analysis of expenditure and brand strategies under Russia–Ukraine conflict," Russian Journal of Economics, ARPHA Platform, volume 11, issue 2, pages 215-236, June, DOI: 10.32609/j.ruje.11.145426.
• Veronika A. Khlyupina & Svetlana V. Golovanova & Eduardo Pontual Ribeiro, 2025, "Advertising types cross-network effects on two sided platforms," Russian Journal of Economics, ARPHA Platform, volume 11, issue 3, pages 331-348, September, DOI: 10.32609/j.ruje.11.159114.
• Danica Radevic Pavlicic, 2025, "Minding The Branding – How Can Eeg Help? A Literature Review On Application Of Electroencephalography In Branding," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 34, issue 1, pages 325-350, june, DOI: 10.17818/EMIP/2025/5.
• Totok Haryanto & Budhi Haryanto, 2025, "How Do YouTube Ads Shape Consumer Decisions? (Empirical Study on Gen-Z)," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 87-106.
• Anka Tsvetanova & Siya Veleva & Bela Boneva, 2025, "Research of the Differences in the Impact of AI-generated and Human-created Video Ads," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 8, pages 147-174.
• Xulong Wang & Chenyu Fu & Feng Leng, 2025, "Do inconsistent online reviews reduce sales for merchants on the platform? Evidence from China," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 28, issue 2, pages 192-207, June, DOI: 10.15240/tul/001/2025-5-011.
• Radka Bauerova & Veronika Koprivova, 2025, "Make ads skippable or not: The impact of ad type on brand recall, salience and conversion rate," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 28, issue 4, pages 180-197, December, DOI: 10.15240/tul/001/2025-5-009.
• Čvirik Marián & Cagáňová Dagmar, 2025, "Ethical Perceptions of Foreign Product Purchases Among Generation Z: The Impact of Patriotism, Ethnocentrism, and Worldmindedness," Business Systems Research, Sciendo, volume 16, issue 2, pages 198-218, DOI: 10.2478/bsrj-2025-0025.
• Yuliia Fisun & Olena Borysenko & Iryna Suvorova, 2025, "Strategies for attracting consumers in the digital age: balancing service promotion and assortment adaptation," Economic Synergy, Higher Educational Institution Academician Yuriy Bugay International Scientific & Technical University, issue 2, pages 136-152, DOI: 10.53920/ES-2025-2-9.
• Long Cuu Hoang & Hoan Phuc Ho & Hung Xuan Dao & Binh Gia Nguyen & Giang Vu Chau Le & Ha Nhu Ngoc Nguyen, 2025, "How playable advertisements affect Gen Z’s intention to download apps in Ho Chi Minh City," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 2, pages 51-66, DOI: 10.46223/HCMCOUJS.econ.en.15.2.3154.
• Minh Thi Hong Le & Hieu Ngoc Minh Pham & Ly Thi Truc Nguyen & Thuy Thi Xuan Le & Suong Thi Mai Nguyen, 2025, "Augmenting TikTok shop adoption: The mediating role of Key Opinion Consumers (KOCs) in live streaming, video content, and Artificial Intelligence (AI) recommendations," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 2, pages 85-104, DOI: 10.46223/HCMCOUJS.econ.en.15.2.2939.
• Hien Thi Thu Pham & Son Bao Doan, 2025, "Exploring the pathways to tourists’ pro-environmental behavior at Vietnamese tourism destinations," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 6, pages 74-92, DOI: 10.46223/HCMCOUJS.econ.en.15.6.3817.
• Ngô Thị Lan & Nguyễn Thị Huyền Ngân & Nguyễn Thị Thanh Ngân & Nguyễn Thị Ngọc Hiệp, 2025, "Tác động của marketing dựa trên giác quan đến tài sản thương hiệu và ý định quay trở lại của khách hàng ở các chuỗi nhà hàng buffet tại Thành phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 2, pages 105-120, DOI: 10.46223/HCMCOUJS.econ.vi.20.2.3381.
• Nguyễn Thị Khánh Thảo & Trần Huỳnh Tấn Sang & Lý Phước Sang & Đặng Thanh Tài & Bùi Ngọc Tuấn Anh, 2025, "Ảnh hưởng của truyền miệng trực tuyến và tiếp thị mạng xã hội đến ý định mua hàng," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 4, pages 29-45, DOI: 10.46223/HCMCOUJS.econ.vi.20.4.3331.
• Nguyễn Thị Phương Thảo & Nguyễn Đoàn Bảo Uyên & Bạch Văn Lượng & Nguyễn Văn Anh, 2025, "Ảnh hưởng của định hướng tiếp thị xanh đến hành vi khách hàng - Một nghiên cứu trong lĩnh vực bất động sản tại Việt Nam," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 6, pages 21-36, DOI: 10.46223/HCMCOUJS.econ.vi.20.6.3472.
• Trương Thị Hoàng Oanh & Võ Thị Như Ý & Đào Hồng Huệ & Trần Ngọc Hân & Phan Ngọc Trinh, 2025, "Vai trò yếu tố trung gian tuần tự của kiến thức và thái độ ảnh hưởng đến tiêu dùng thực phẩm hữu cơ: Góc nhìn mô hình SOR," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 6, pages 37-51, DOI: 10.46223/HCMCOUJS.econ.vi.20.4.3514.
• Bùi Ngọc Tuấn Anh & Lê Phương Loan & Nguyễn Đặng Phương Anh & Lê Thị Ngân Hạnh, 2025, "Vai trò của virtual try-on và digital marketing trong việc hình thành ý định mua sắm trên các sàn thương mại điện tử," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 7, pages 103-120, DOI: 10.46223/HCMCOUJS.econ.vi.20.7.3878.
• Nguyễn Thị Thoa & Kiều Anh Tài & Trần Thế Nam, 2025, "Khám phá ảnh hưởng của sự kiện tại điểm bán đến hành vi mua sắm ngẫu hứng," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 8, pages 68-84, DOI: 10.46223/HCMCOUJS.econ.vi.20.8.4224.
• Martin Peitz & Anton Sobolev, 2025, "Recommendation Power and Competition," CRC TR 224 Discussion Paper Series, University of Bonn and University of Mannheim, Germany, number crctr224_2025_715, Nov.
• George Beknazar-Yuzbashev & Rafael Jiménez-Durán & Jesse McCrosky & Mateusz Stalinski, 2025, "Toxic Content and User Engagement on Social Media: Evidence from a Field Experiment," CESifo Working Paper Series, CESifo, number 11644.
• Beknazar-Yuzbashev, George & Jiménez-Durán, Rafael & McCrosky, Jesse & Stalinski, Mateusz, 2025, "Toxic Content and User Engagement on Social Media: Evidence from a Field Experiment," CAGE Online Working Paper Series, Competitive Advantage in the Global Economy (CAGE), number 741.
• Beknazar-Yuzbashev, George & Ichiba, Sota & Stalinski, Mateusz, 2025, "To the Depths of the Sunk Cost: Experiments Revisiting the Elusive Effect," CAGE Online Working Paper Series, Competitive Advantage in the Global Economy (CAGE), number 746.
• Lakhdar DOURARI, 2025, "Passive Anglicization And Devaluation Of French: The Impact Of Linguistic Advertisements In The Paris Metro On The Perception And Learning Of French Among Young People," Annals of the University of Craiova, Series Psychology, Pedagogy, Teacher Training Department, University of Craiova, volume 47, issue 2, pages 201-214, December, DOI: 10.5281/zenodo.18023817.
• Elena OPRAN, 2025, "The Relationship between Advertising, Archetypal Imaginaries and Myths," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, volume 12, issue 1, pages 213-216, July, DOI: 10.5281/zenodo.15804544.
• Couture, Cody & Owen, Ann L., 2025, "Social media advertising and macroeconomic expectations: Evidence from Meta," Economics Letters, Elsevier, volume 255, issue C, DOI: 10.1016/j.econlet.2025.112576.
• Hoepner, Andreas G.F. & Schiemann, Frank & Schneider, Fabiola I. & Tietmeyer, Raphael, 2025, "ESG disclosure as advertisement of corporate bond issuances," International Review of Financial Analysis, Elsevier, volume 106, issue C, DOI: 10.1016/j.irfa.2025.104478.
• Shakhgildyan, Ksenia, 2025, "Nonparametric identification and estimation of the generalized second-price auction," Games and Economic Behavior, Elsevier, volume 150, issue C, pages 480-500, DOI: 10.1016/j.geb.2025.02.005.
• Berman, Ron & Heller, Yuval, 2025, "Naive analytics: The strategic advantage of algorithmic heuristics," Games and Economic Behavior, Elsevier, volume 154, issue C, pages 62-78, DOI: 10.1016/j.geb.2025.08.009.
• Gambato, Jacopo & Peitz, Martin, 2025, "Platform-enabled information disclosure," International Journal of Industrial Organization, Elsevier, volume 99, issue C, DOI: 10.1016/j.ijindorg.2025.103143.
• Li, Xuelin & Szydlowski, Martin & Yu, Fangyuan, 2025, "Dynamic information design in an entry game," Journal of Economic Theory, Elsevier, volume 226, issue C, DOI: 10.1016/j.jet.2025.106018.
• Liberini, Federica & Redoano, Michela & Russo, Antonio & Cuevas, Angel & Cuevas, Ruben, 2025, "Politics in the facebook era. Evidence from the 2016 US presidential elections," European Journal of Political Economy, Elsevier, volume 87, issue C, DOI: 10.1016/j.ejpoleco.2025.102641.
• Samuel Jebaraj Benjamin & Nirosha Wellalage & Pallab Kumar Biswas & Shaista Wasiuzzaman, 2025, "Do negative social media sentiments affect firm risk?," Accounting Research Journal, Emerald Group Publishing Limited, volume 38, issue 2, pages 190-207, February, DOI: 10.1108/ARJ-01-2024-0023.
• Naveen Kumar R & Janani M & A John William, 2025, "Analysing How E-Commerce Entrepreneurs Employ Remarketing Strategies to Impact Consumer Brand Affinity, Cart Abandonment, and Purchase Behaviour," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, volume 15, issue 2, pages 86-103.
• Piotr Z. Niemcewicz, 2025, "Application of AW and MI Indicators in Research on the Impact of Television Advertising on Audiences," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 1334-1346.
• Suad Aal Thani, 2025, "Framing, Diffusion, and Engagement: Understanding Clickbait and Bias in Digital Content," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr349, Sep, DOI: https://doi.org/10.35609/jmmr.2025..
• Mariem Oubayoucef & Hanane Rochdane & Mohammed Beddaa, 2025, "L'impact de l'utilisation des plateformes numériques sur la participation citoyenne dans le cadre de la smart city : Proposition d'un modèle conceptuel," Post-Print, HAL, number hal-05099059, Mar, DOI: 10.5281/zenodo.14996295.
• Rossi Abi Rafeh & Pierre Dubois & Rachel Griffith & Martin O'Connell, 2025, "The Effects of Sin Taxes and Advertising Restrictions in a Dynamic Equilibrium," Working Papers, HAL, number hal-04969796, Feb.
• Helena Štimac, 2025, "What Triggers Impulse Buying Online? A Croatian Perspective," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 76, issue 2, pages 146-160, DOI: 10.32910/ep.76.2.4.
• TALPEANU, Andra Elena & EDU, Tudor, 2025, "Marketing positioning for medical optics – S.C. Dayane GT Impex S.R.L.: Part III, Description of the Company," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 1, pages 08-18, February.
• TALPEANU, Andra Elena & EDU, Tudor, 2025, "Marketing positioning for medical optics – Dayane GT Impex S.R.L.: Part IV, Analytical presentation of the research approach," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 2, pages 08-18, May.
• TALPEANU, Andra Elena & EDU, Tudor, 2025, "Marketing positioning for medical optics – Dayane GT Impex S.R.L.: Part IV, Analytical presentation of the research approach," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 3, pages 08-15, August.
• NEGRICEA, Costel & PURCAREA, Ioan Matei, 2025, "Enhancing Consumer Phygital Experience at the Confluence between E-Commerce and E2E Digital Supply Chain Transformation," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 4, pages 08-24, December.
• TUDORACHE, Raluca Maria & BUDACIA, Andreea Elisabeta, 2025, "Brand Communication on Social Media. Particularities in the Quick-Service Restaurants Industry," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 4, pages 25-35, December.
• TALPEANU, Andra Elena & EDU, Tudor, 2025, "Marketing positioning for medical optics – Dayane GT Impex S.R.L.: Part VI, Conclusions and proposals," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 4, pages 36-40, December.
• Heiko Karle & Markus Reisinger, 2025, "Imperfect Targeting and Advertising Strategies," Management Science, INFORMS, volume 71, issue 6, pages 5106-5122, June, DOI: 10.1287/mnsc.2023.03632.
• Andrea Mangani & Barbara Pacini, 2025, "The Impact of Fines on Deceptive Advertising: Evidence from Italy," Journal of Consumer Policy, Springer, volume 48, issue 1, pages 23-50, March, DOI: 10.1007/s10603-024-09579-6.
• Sriparna Goswami & Donghyuk Kim, 2025, "Advertising, Competition, and Local Craft Beer Markets," Journal of Industry, Competition and Trade, Springer, volume 25, issue 1, pages 1-15, December, DOI: 10.1007/s10842-025-00457-6.
• Vincenzo Galasso & Tommaso Nannicini, 2025, "Persuasion and gender: experimental evidence from two political campaigns," Public Choice, Springer, volume 203, issue 1, pages 183-204, April, DOI: 10.1007/s11127-024-01192-y.
• Ali Goli & Jason Huang & David Reiley & Nickolai M. Riabov, 2025, "Measuring consumer sensitivity to audio advertising: a long-run field experiment on Pandora internet radio," Quantitative Marketing and Economics (QME), Springer, volume 23, issue 3, pages 347-377, September, DOI: 10.1007/s11129-025-09294-7.
• Julian Hoesen, 2025, "Influence of Product Price on Consumer Perceptions of the Authenticity of Sustainability Labels," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 11, issue 1, pages 5-22, DOI: 10.11118/ejobsat.2025.001.
• Daron Acemoglu & Asuman Ozdaglar & James Siderius, 2025, "AI and Social Media: A Political Economy Perspective," NBER Chapters, National Bureau of Economic Research, Inc, "The Political Economy of Artificial Intelligence".
• Daron Acemoglu & Asuman Ozdaglar & James Siderius, 2025, "AI and Social Media: A Political Economy Perspective," NBER Working Papers, National Bureau of Economic Research, Inc, number 33892, Jun.
• Pedro Bordalo & Giovanni Burro & Nicola Gennaioli & Gad Nacamulli & Andrei Shleifer, 2025, "Ads as Cues," NBER Working Papers, National Bureau of Economic Research, Inc, number 34387, Oct.
• Savica Dimitrieska, 2025, "Guerrilla Marketing For Small Businesses," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 13, issue 2, pages 91-104, DOI: 10.37708/ep.swu.v13i2.5.
• Vladimir Zhechev & Maria-Yoana Gercheva, 2025, "The Viral Effect on Brand Image in Fashion TikTok," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 31-49, March.
• Eliana Barrenho & Dahye Kim & Marjolijn Moens & Lisbeth Waagstein, 2025, "Assessing the impact of promotion and advertising regulations on biosimilar uptake," OECD Health Working Papers, OECD Publishing, number 186, Dec.
• Oana-Maria SECARĂ & Dinu Vlad SASU & Teodora Mihaela TARCZA, 2025, "Empirical Study On The Consumer Preferences And Buying Behavior In The Cosmetics Industry Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 34, issue 2, pages 483-496, December.
• Claire Célérier & Purnoor Tak, 2025, "Finance, Advertising, and Race," The Review of Financial Studies, Society for Financial Studies, volume 38, issue 11, pages 3149-3204.
• Nimet Uray & Füsun Ülengin & Burc Ulengin & Hidayet Beyhan & Kubra Sirkeci & Gizem Kaya Aydın, 2025, "Economic contractions and effectiveness of marketing activities: a case from the automotive industry," Journal of Marketing Analytics, Palgrave Macmillan, volume 13, issue 4, pages 1177-1194, December, DOI: 10.1057/s41270-024-00314-1.
• Adesina, Toheeb, 2025, "AI Agents in the Advertising Industry," MPRA Paper, University Library of Munich, Germany, number 123413, Jan.
• Paulo Botelho Pires & Fabiana Oliveira de Sousa & José Duarte Santos, 2025, "Identifying Positioning Axes for Building Brand Equity in Cork Fashion Products," Central European Business Review, Prague University of Economics and Business, volume 2025, issue 1, pages 19-55, DOI: 10.18267/j.cebr.374.
• Esra Türk & Ünsalan Mustafa, 2025, "Investigating Effects of Infodemic on Store Visit Intention," Central European Business Review, Prague University of Economics and Business, volume 2025, issue 3, pages 21-44, DOI: 10.18267/j.cebr.386.
• Mochamad Salva Putra Effendi & Leonard Adrie Manafe & Dodit Cahyo Nugroho, 2025, "An analysis of digital marketing and price sensitivity in driving sales a case study of Ultra Glue," Priviet Social Sciences Journal, Privietlab Research Center, volume 5, issue 4, pages 52-63, April, DOI: 10.55942/pssj.v5i4.438.
• PURCAREA, Ioan Matei, 2025, "CMOs’ Opportunities’ Assessment Within the Rise of Phygital Marketing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 16, issue 1, pages 39-44, March.
• PURCAREA, Ioan Matei, 2025, "Chief Marketing Officers’ Challenges Within Rising AI Usage for Knowledge Management and Human-Technology Synergies’ Emergence," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 16, issue 3, pages 37-44, September.
• PURCAREA, Ioan Matei, 2025, "Marketing Operations, AI Orchestration, and Agentic Marketing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 16, issue 4, pages 34-41, December.
• Yang Wang & Phoong Seuk Wai & Qiuhan Zhang & Sedigheh Moghavvemi, 2025, "Trusting the Virtual: How Virtual Reality Advertising Influences Customer Decisions," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 13, issue 4, pages 251-268, December, DOI: 10.34623/3px4-6935.
• Assia BRAHIMI & Djamila KADRI, 2025, "The Impact of Electronic Advertising on Consumer Purchasing Behaviour in Algeria," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 10, issue 1, pages 189-204, February.
• Paul MUKUCHA & Divaries Cosmas JARAVAZA & Philip DANGAISO & Forbes MAKUDZA, 2025, "The Role of Gender Matching in Personal Selling of Embarrassing Products: An Empirical Study in Zimbabwean Fashion Boutiques," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 10, issue 2, pages 431-447, June.
• Anna D’Annunzio & Antonio Russo, 2025, "Digital Ecosystems, the Adtech Tax and Content Quality," CSEF Working Papers, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy, number 758, Sep.
• T. M. Wanigapura & T. P. S. R. Guruge & I. V. Kuruppu & P. C. Abeysiriwardana, 2025, "Diversified impact of electronic word-of-mouth (eWOM) on consumer communities: a developing country perspective," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, volume 52, issue 1, pages 37-53, March, DOI: 10.1007/s40622-025-00420-8.
• Pascal Penava & Ricardo Buettner, 2025, "A novel subject-independent deep learning approach for user behavior prediction in electronic markets based on electroencephalographic data," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-20, December, DOI: 10.1007/s12525-025-00778-8.
• Martin Peitz & Anton Sobolev, 2025, "Biased recommendations and differentially informed consumers," Economic Theory Bulletin, Springer;Society for the Advancement of Economic Theory (SAET), volume 13, issue 2, pages 245-261, October, DOI: 10.1007/s40505-025-00292-2.
• Ji-Woong Moon, 2025, "Hidden advertisement, signaling, and directed search," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), volume 79, issue 1, pages 57-87, February, DOI: 10.1007/s00199-023-01542-9.
• Laura Kerpel & Anneleen Kerckhove, 2025, "Advocating beyond call of duty: a review of employee advocacy and a call for research," Management Review Quarterly, Springer, volume 75, issue 1, pages 249-288, February, DOI: 10.1007/s11301-023-00381-1.
• Fakhra Malik Mushtaq & Ezlika M. Ghazali & Zalfa Laili Hamzah, 2025, "Brand hate: a systematic literature review and future perspectives," Management Review Quarterly, Springer, volume 75, issue 2, pages 1077-1110, June, DOI: 10.1007/s11301-023-00402-z.
• Parul Chhibber & Hardeep Chahal & Rahul Pratap Singh Kaurav, 2025, "Is brand commitment the missing link in the internal branding and brand citizenship behaviours relationship in services sector: a meta-analysis," Management Review Quarterly, Springer, volume 75, issue 2, pages 1259-1310, June, DOI: 10.1007/s11301-024-00408-1.
• Seyyed Mohammadhossein Alipour & Mohammad Ghaffari & Hamid Zare, 2025, "Influencer marketing research: a systematic literature review to identify influencer marketing threats," Management Review Quarterly, Springer, volume 75, issue 2, pages 1393-1418, June, DOI: 10.1007/s11301-024-00412-5.
• Chaudhry Kashif Mahmood & Harcharanjit Singh & Tayyiba Khalil & Tayyiba Khalil & Faisal Aftab & Hina Khan & Imran Manzoor & Kashif Ahmed Abdulhayee, 2025, "Influencer marketing: impact of authenticity on customer purchase intentions," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 12, issue 4, pages 25-42, June, DOI: 10.9770/t8692335355.
• Gintarė Gulevičiūtė & Margarita Išoraitė, 2025, "User experience design in the context of experiential marketing," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 12, issue 4, pages 87-95, June, DOI: 10.9770/h4444238684.
• Abdelmoneim Ahmed Eltohamy & Shereen Aly Hussien Aly Abdou, 2025, "Advertising mix and mobile app adoption in Egypt: the moderating role of perceived utility," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 13, issue 1, pages 391-410, September, DOI: 10.9770/z3886537586.
• M.E. Al Khazraje & M. Raad Saleh & N. Khaleel Ibrahem, 2025, "The customer journey in the light of sensory marketing for fast food restaurants," Upravlenets, Ural State University of Economics, volume 16, issue 3, pages 78-91, July, DOI: 10.29141/2218-5003-2025-16-3-6.
• Alfdool Sabri Mahmoud & Teruel-Serrano María Dolores & Alonso-Monasterio Pau, 2025, "The Brand Image Influence on the Relationship Between Social Media Advertising and Sustainable Tourism Practices in Petra (Jordan)," Economics, Sciendo, volume 13, issue 1, pages 25-44, DOI: 10.2478/eoik-2025-0014.
• Pilelienė Lina & Bakanauskas Arvydas Petras & Bendaravičienė Rita, 2025, "Artificial Intelligence and Influencer Marketing: Mapping the Field of Knowledge," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 47, issue 3, pages 370-388, DOI: 10.15544/mts.2025.30.
• Zikienė Kristina & Dimšaitė Emilija, 2025, "Evaluating the Impact of Inclusive Marketing Dimensions on Advertising Effectiveness," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 47, issue 4, pages 570-584, DOI: 10.15544/mts.2025.45.
• Dubnytskyi Volodymyr & Polous Olha & Radchenko Hanna & Horiunova Kateryna, 2025, "Comprehensive Characteristics of the Sales Funnel Levels Transformation Under the Influence of Digital Trends in the Marketing Sphere," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 47, issue 4, pages 607-620, DOI: 10.15544/mts.2025.48.
• Lukić Darko & Starčević Slađana & Pitić Goran, 2025, "Assessing the Impact of Point-of-Sale Beer Brand Ads Through Consumer Neuroscience Research," Naše gospodarstvo/Our economy, Sciendo, volume 71, issue 3, pages 52-63, DOI: 10.2478/ngoe-2025-0017.
• Beknazar-Yuzbashev, George & Jiménez-Durán, Rafael & McCrosky, Jesse & Stalinski, Mateusz, 2025, "Toxic Content and User Engagement on Social Media : Evidence from a Field Experiment," The Warwick Economics Research Paper Series (TWERPS), University of Warwick, Department of Economics, number 1543.
• Beknazar-Yuzbashev, George & Ichiba, Sota & Stalinski, Mateusz, 2025, "To the Depths of the Sunk Cost : Experiments Revisiting the Elusive Effect," The Warwick Economics Research Paper Series (TWERPS), University of Warwick, Department of Economics, number 1544.
• Beknazar-Yuzbashev, George & Jiménez Durán, Rafael & McCrosky, Jesse & Stalinski, Mateusz, 2025, "Toxic content and user engagement on social media: Evidence from a field experiment," Working Papers, The University of Chicago Booth School of Business, George J. Stigler Center for the Study of the Economy and the State, number 359.
• Vogel, Henrik & Schmitt, Sophie, 2025, "Die unterschätzte Macht der Schrift: Untersuchung des Einflusses von Schriftarten auf Anzeigenwahrnehmung, Markeneinstellung und Kaufverhalten," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 1 (Februar 2025).
• Morick, Alexander & Perst, Florian & Schubart, Constantin, 2025, "Analyse der Potenziale und strategischen Anwendung generativer KI im Content Marketing am Beispiel der Spezialchemieindustrie," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 4 (Oktober 2025), DOI: 10.56250/4087.

2024

• Noelia Debbie Magne Andia & María Cecilia Lenis Abastoflor, 2024, "Análisis de la presencia del sector agrícola quinuero en los buscadores locales de Bolivia," Development Research Working Paper Series, Institute for Advanced Development Studies, number 04/2024, Feb.
• Matthew Gentzkow & Jesse M. Shapiro & Frank Yang & Ali Yurukoglu, 2024, "Pricing Power in Advertising Markets: Theory and Evidence," American Economic Review, American Economic Association, volume 114, issue 2, pages 500-533, February, DOI: 10.1257/aer.20220943.
• Dirk Bergemann & Alessandro Bonatti, 2024, "Data, Competition, and Digital Platforms," American Economic Review, American Economic Association, volume 114, issue 8, pages 2553-2595, August, DOI: 10.1257/aer.20230478.
• Charles Angelucci & Julia Cagé & Michael Sinkinson, 2024, "Media Competition and News Diets," American Economic Journal: Microeconomics, American Economic Association, volume 16, issue 2, pages 62-102, May, DOI: 10.1257/mic.20220163.
• Samuel G. Goldberg & Garrett A. Johnson & Scott K. Shriver, 2024, "Regulating Privacy Online: An Economic Evaluation of the GDPR," American Economic Journal: Economic Policy, American Economic Association, volume 16, issue 1, pages 325-358, February, DOI: 10.1257/pol.20210309.
• Mireille Jacobson & David Powell, 2024, "Price Sensitivity and Information Barriers to the Take-up of Naloxone," American Economic Journal: Economic Policy, American Economic Association, volume 16, issue 4, pages 463-490, November, DOI: 10.1257/pol.20230135.
• Guy Aridor & Rafael Jiménez-Durán & Ro'ee Levy & Lena Song, 2024, "The Economics of Social Media," Journal of Economic Literature, American Economic Association, volume 62, issue 4, pages 1422-1474, December, DOI: 10.1257/jel.20241743.
• Erik Jansto & Juraj Cheben & Peter Sed k & Radovan Savov, 2024, "Influence of Labelling Features on Purchase Decisions: Exploratory Study into the Generation Z Beverage Consumption Patterns," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 26, issue 67, pages 927-927, August.
• Lana Vinko & Irena Konecki & Ksenija Vukovic, 2024, "Comparison Of The Activities Of Commercial And Social Entrepreneurs On Facebook," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 33, issue 1, pages 327-345, june, DOI: 10.17818/EMIP/2024/1.15.
• Matea Matic Sosic & Katija Vojvodic & Tea Brajkovic, 2024, "User Activities On Social Media: Application Of Smma Measurement Scale," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 33, issue 2, pages 467-482, December, DOI: 10.17818/EMIP/2024/2.6.
• Diana Plantic Tadic & Mihaela Ivancic & Maja Dawidowsky Mamic, 2024, "Customers' Percepcion And Attitudes Toward Minimalism Concept In Advertising," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 33, issue 2, pages 605-623, December, DOI: 10.17818/EMIP/2024/2.13.
• Dongwoo Kim & Pallavi Pal, 2024, "Nonparametric estimation of sponsored search auctions and impact of Ad quality on search revenue," CeMMAP working papers, Institute for Fiscal Studies, number 16/24, Aug, DOI: 10.47004/wp.cem.2024.1624.
• Iryna Kalenyuk & Viktoriia Riashchenko & Iryna Uninets, 2024, "Smart Marketing And Global Logistics Networks," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 10, issue 2, DOI: 10.30525/2256-0742/2024-10-2-113-12.
• Ing. Lukas Vartiak & Ing. Miriam Garbarova, 2024, "Key Performance Indicators For The Creative Industry," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 10, issue 2, DOI: 10.30525/2256-0742/2024-10-2-14-23.
• Vojtech Beran & Jaroslava Dedkova, 2024, "Attitudes of manufacturers toward the value attributes of regional product brands," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 27, issue 4, pages 176-191, December, DOI: 10.15240/tul/001/2024-5-025.
• Ludvik Eger & Liuba Turchyn, 2024, "Customer engagement in Facebook brand communities: A case study from automotive in the Czech Republic," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 27, issue 4, pages 192-210, December, DOI: 10.15240/tul/001/2024-4-012.
• Silva Francisco Javier Varona & Aguilera Nolberto Cruz & Hernández Jorge Raúl Ávilas & Pino Maira Rosario Moreno & Gačnik Maja Borlinič, 2024, "Integrated Communications Management in Organisations: Bibliometric Insight into Past and Future," Business Systems Research, Sciendo, volume 15, issue 1, pages 226-252, DOI: 10.2478/bsrj-2024-0011.
• Oksana Karpenko & Yevhenii Matviichuk, 2024, "Marketing tools for ensuring the competitiveness of an enterprise in the context of digital transformation," Economic Synergy, Higher Educational Institution Academician Yuriy Bugay International Scientific & Technical University, issue 1, pages 31-43, DOI: 10.53920/ES-2024-1-3.
• Volodymyr Voloboiev, 2024, "Innovative advertising tools based on artificial intelligence," Economic Synergy, Higher Educational Institution Academician Yuriy Bugay International Scientific & Technical University, issue 2, pages 116-128, DOI: 10.53920/ES-2024-2-8.
• Ordona Alona & Minoza Joemar & Paglinawan Johnrel & Zosa Leo & Bejasa Rechie, 2024, "Web-based E-retailing system for CTU food innovation centers: Design, acceptability, and functionality," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 14, issue 2, pages 23-44, DOI: 10.46223/HCMCOUJS.econ.en.14.2.2650.
• Phuong Hoang Lam & Thanh Thi Bui & Mai Thi Tuyet Vo & Lan Thi Ngoc Tran, 2024, "Determinants of electronic word of mouth in the restaurant industry: An evidence from Vietnam," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 14, issue 2, pages 79-92, DOI: 10.46223/HCMCOUJS.econ.en.14.2.2620.
• Nhi Pham Phuong Nguyen & Trang Thanh Bui & An Quang Ha, 2024, "The role of brand anthropomorphism in building brand attachment: The experiment research on beverage brands," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 14, issue 4, pages 20-40, DOI: 10.46223/HCMCOUJS.econ.en.14.4.3406.
• Hoàng Thị Phương Thảo & Trần Nguyễn Hồng Hải, 2024, "Tác động của tiếp thị video ngắn đến dự định mua trực tuyến hàng thời trang của thế hệ Y và Z," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 10, pages 22-36, DOI: 10.46223/HCMCOUJS.econ.vi.19.10.307.
• Nguyễn Anh Minh Thư & Mạch Khả Nhi & Đào Kim Huyền & Bùi Ngọc Tuấn Anh, 2024, "Phân tích các yếu tố tác động đến thái độ và ý định mua sản phẩm xanh của người tiêu dùng tại Thành phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 10, pages 71-87, DOI: 10.46223/HCMCOUJS.econ.vi.19.10.299.
• Nguyễn Thị Bảo Châu & Nguyễn Minh Cảnh, 2024, "Tác động của marketing nội dung số đến quyết định mua của gen Z thông qua vai trò trung gian của hứng thú mua: Trường hợp mua dịch vụ giáo dục tiếng Anh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 12, pages 106-122, DOI: 10.46223/HCMCOUJS.econ.vi.19.12.340.
• Nguyễn Hoàng Lan & Bùi Thị Ngọc Bé, 2024, "Các yếu tố ảnh hưởng đến ý định mua hàng thiết bị điện gia dụng tốt cho sức khỏe người tiêu dùng - Một nghiên cứu tại Thành phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 2, pages 86-100, DOI: 10.46223/HCMCOUJS.econ.vi.19.2.2435.
• Ngô Thị Lan & Nguyễn Thị Hoài Bắc & Nguyễn Quế Chi & Nguyễn Phương Duy & Đào Thu Huyền, 2024, "Tác động của marketing bởi người ảnh hưởng đến ý định mua mỹ phẩm trực tuyến của người tiêu dùng Thành phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 4, pages 112-126, DOI: 10.46223/HCMCOUJS.econ.vi.19.4.2391.
• Mai Hoài Phương & Nguyễn Thị Phương Linh & Lâm Ngọc Linh & Nguyễn Thị Ngọc Nhi & Bùi Ngọc Tuấn Anh, 2024, "Tác động của UGC lên ý định mua hàng công nghệ của gen Z," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 4, pages 93-111, DOI: 10.46223/HCMCOUJS.econ.vi.19.4.2696.
• Trương Minh Ký, 2024, "Mối quan hệ giữa trải nghiệm thương hiệu điểm đến trực tuyến và sự tin cậy thương hiệu đến ý định của du khách hướng tới điểm đến du lịch tại các tỉnh Duyên hải Nam Trung Bộ Việt Nam," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 6, pages 49-64, DOI: 10.46223/HCMCOUJS.econ.vi.19.6.2849.
• Leo Sveikauskas & Rachel Soloveichik & Corby Garner & Peter B. Meyer & James Bessen & Matthew Russell, 2024, "Marketing, Other Intangibles, and Output Growth in 61 United States Industries," Review of Income and Wealth, International Association for Research in Income and Wealth, volume 70, issue 4, pages 1190-1215, December, DOI: 10.1111/roiw.12678.
• NECHITA Maria-Manuela & ASANDULUI Mircea & TURTUREAN Ciprian, 2024, "Determinants Of Accessing A Term Deposit In A Marketing Campaign - Analysis On A Marketing Campaign At A Portuguese Bank," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 76, issue 4, pages 48-68, December, DOI: 10.56043/reveco-2024-0034.
• Martin Peitz & Anton Sobolev, 2024, "Inflated Recommendations," CRC TR 224 Discussion Paper Series, University of Bonn and University of Mannheim, Germany, number crctr224_2022_336v2, Mar.
• Martin Peitz & Anton Sobolev, 2024, "Biased Recommendations and Differentially Informed Consumers," CRC TR 224 Discussion Paper Series, University of Bonn and University of Mannheim, Germany, number crctr224_2024_554, May.
• Martin Peitz & Anton Sobolev, 2024, "Product Recommendations and Price Parity Clauses," CRC TR 224 Discussion Paper Series, University of Bonn and University of Mannheim, Germany, number crctr224_2024_595, Sep.
• Martin Peitz & Anton Sobolev, 2024, "Product Recommendations and Price Parity Clauses," CRC TR 224 Discussion Paper Series, University of Bonn and University of Mannheim, Germany, number crctr224_2024_595v2, Sep, revised Nov 2024.
• Anna D'Annunzio & Antonio Russo & Shiva Shekhar, 2024, "Digital Ecosystems: The Adtech Tax and Content Quality," CESifo Working Paper Series, CESifo, number 11400.
• Ayat Sami ODEIBAT, 2024, "The impacts of artificial intelligence on the future of marketing and customer behaviour," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, volume 0, issue 1, pages 19-34, July, DOI: 10.70147/c261934.
• Juan Felipe Mejía Giraldo & Adrián Valencia Gómez, 2024, "Un enfoque antropológico a la segmentación de mercados: aportes de las variables cualitativas en clasificación de consumidores/usuarios," Revista Tendencias, Universidad de Narino, volume 25, issue 1, pages 220-243.
• Gambato, Jacopo & Peitz, Martin, 2024, "Platform-enabled information disclosure," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 19359, Aug.
• Hana Volfova & Anna Janku & Miroslav Landa & Natalie Rausova, 2024, "The website through Gen Z's eyes: Key insights and important elements for effective online PR promotion of universities," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 2, pages 14-23.
• Hanane Meslem, 2024, "The landscape of digital inbound marketing tools adoption by Algerian firms," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 2, pages 24-38.
• Jonas Hannane, 2024, "Advertising in Online Labor Markets: A Signal of Freelancer Quality?," Discussion Papers of DIW Berlin, DIW Berlin, German Institute for Economic Research, number 2087.
• Ataman, Berk & Pauwels, Koen & Srinivasan, Shuba & Vanhuele, Marc, 2024, "Advertising's Impact on Brand Price Elasticity," HEC Research Papers Series, HEC Paris, number 1500, Jan, DOI: 10.2139/ssrn.4694207.
• Jean Damascene Mvunabandi & Bomi Nomala & Lawrence Gadzikwa, 2024, "Marketing mix Framework as a Tool to Enhance Women’s Business Viability in Limpopo-South Africa," International Review of Management and Marketing, Econjournals, volume 14, issue 1, pages 11-19, January.
• Leyla Juma Pongwe & Josephine Churk, 2024, "Social Media Marketing Platforms and Sales Revenue in Tanzania Telecommunication Company Limited," International Review of Management and Marketing, Econjournals, volume 14, issue 1, pages 31-38, January.
• Neo Ligaraba, 2024, "Engaging Consumer Senses: The Role of Interactive Brand Experiences in Brand Building," International Review of Management and Marketing, Econjournals, volume 14, issue 2, pages 1-6, March.
• Leila Lefi & Sarra Sghaier, 2024, "Investigating the Dark Side of Social Media Marketing: Case of Cyberbullying on Micro Celebrities," International Review of Management and Marketing, Econjournals, volume 14, issue 2, pages 13-22, March.
• Freddy Marilahimbilu Mgiba & Thozama Mxotwa, 2024, "Communicating Banking Cyber-security Measures, Customer Ethical Concerns, Experience, and Loyalty Intentions: A Developing Economy’s Perspective," International Review of Management and Marketing, Econjournals, volume 14, issue 3, pages 123-135, May.
• Yavisha Ramnarain & Krishna K. Govender & Sanjay Soni, 2024, "Exploring Millennial Consumers’ Behaviour in Social Commerce," International Review of Management and Marketing, Econjournals, volume 14, issue 4, pages 122-131, July.
• Mosie C. C. Molate & Collins C. Ngwakwe & Nebbel K. Motubatse, 2024, "Analysis of the Relationship between Corporate Branding and Sales Revenue during COVID 19 Pandemic," International Review of Management and Marketing, Econjournals, volume 14, issue 5, pages 48-52, September.
• Nguyen Dinh Chien & Dao Duy Minh & Mai Thi Vui, 2024, "The Impact of Components in Marketing - Mix Strategy on Customer Satisfaction and Loyalty: Case Study at Codegym Vietnam Joint Stock Company, Hue Branch," International Review of Management and Marketing, Econjournals, volume 14, issue 6, pages 186-194, October.
• Ronny H. Walean & Helena Pongoh & Deske Mandagi, 2024, "Integrating Brand Gestalt and Customer Loyalty in Telecommunication Sector: The Mediating Role of Customer Satisfaction," International Review of Management and Marketing, Econjournals, volume 14, issue 6, pages 409-423, October.
• Bayer, Ya'akov M. & Shapir, Offer Moshe & Shapir-Tidhar, Michal H. & Shtudiner, Zeev, 2024, "Navigating the financial fog: The impact of pandemic priming on economic decisions and future valuations," Journal of Behavioral and Experimental Finance, Elsevier, volume 44, issue C, DOI: 10.1016/j.jbef.2024.101004.
• Jiang, Fuxiu & Shen, Yanyan & Xia, Xiaoxue, 2024, "The spillover effect of advertising on the capital market: Evidence from financial constraints111 Fuxiu Jiang acknowledges the financial support from the China National Natural Science Foundation (Nos. 72272144). Yanyan Shen acknowledges the financia," Journal of Corporate Finance, Elsevier, volume 84, issue C, DOI: 10.1016/j.jcorpfin.2023.102529.
• Hyeon, Jiwon & Cho, Hyunkwon & Lee, Joonil, 2024, "Do Firms Strategically Use Non-Earnings Press Releases," Finance Research Letters, Elsevier, volume 63, issue C, DOI: 10.1016/j.frl.2024.105258.
• Xu, Shun & Fan, Xingyu & Wen, Shouxun, 2024, "Can accolades make stakeholders tolerant: Award-winning and corporate litigation risk," Finance Research Letters, Elsevier, volume 67, issue PB, DOI: 10.1016/j.frl.2024.105925.
• Teh, Christopher & Wang, Chengsi & Watanabe, Makoto, 2024, "Strategic limitation of market accessibility: Search platform design and welfare," Journal of Economic Theory, Elsevier, volume 216, issue C, DOI: 10.1016/j.jet.2024.105798.
• Cong, Lin William & Li, Siguang, 2024, "Influencer marketing and product competition," Journal of Economic Theory, Elsevier, volume 220, issue C, DOI: 10.1016/j.jet.2024.105867.
• Tsakas, Nikolas, 2024, "Optimal influence under observational learning," Mathematical Social Sciences, Elsevier, volume 128, issue C, pages 41-51, DOI: 10.1016/j.mathsocsci.2024.01.011.
• Tallys Kalynka Feldens & Paulo de Andrade Jacinto, 2024, "Does the media contribute to raising awareness of organ donation? Evidence from Brazil," International Journal of Social Economics, Emerald Group Publishing Limited, volume 52, issue 2, pages 265-286, June, DOI: 10.1108/IJSE-03-2023-0221.
• Awol Hussien Aman & Nebiyu Esayas, 2024, "The Effects of Practices and Challenges of Advertisements, Sponsorships, and Mechanisms on Efficient Revenue Generation of Oromia Radio and Television Organization," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, volume 14, issue 3, pages 105-118.
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