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Research classified by Journal of Economic Literature (JEL) codes


Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M37: Advertising
This topic is covered by the following reading lists:
  1. Online Marketing and Advertising
  2. Mondialisation

Most recent items first, undated at the end.
  • 2016 Targeted information and limited attention
    by Andreas Hefti & Shuo Liu

  • 2016 Mobile User Experience: Der Einfluss von kognitivem Entertainment auf die Nutzung mobiler Anwendungen
    by Zeiler, Vanessa

  • 2016 Kopieren, transformieren, kombinieren: Ideenklau und Plagiarismus in der Werbung
    by Paasche, Jaqueline

  • 2016 False Advertising
    by Rhodes, Andrew & Wilson, Chris

  • 2016 A Structural Model of Advertising Signaling and Social Learning: The Case of the Motion Picture Industry
    by Haiyan Liu

  • 2016 The effects of banning advertising in junk food markets
    by Dubois, Pierre & Griffith, Rachel & O'Connell, Martin

  • 2016 Fairness in Strategy: A Fair Process Evaluation of Strategy Schools
    by Koen Tackx & Ludo Van der Heyden & Paul Verdin

  • 2016 Identifying Key Drivers and Bottlenecks in the Adoption of E-Book Readers in Korea
    by Dongnyok Shim & Jin Gyo Kim & Jorn Altmann

  • 2016 Free viewpoint real video streaming system for 360° three-dimensional viewing
    by Teppei Eriguchi

  • 2016 Effectiveness of Animated Spokes Character in Advertising Targeted to Kids
    by Shuja, Komal & Ali, Mazhar & Mehak Anjum, Munazzah & Rahim, Abdul

  • 2016 Evaluating Advertising Effectiveness of Creative Television Advertisements for High Involvement Products
    by Ali, Mazhar

  • 2016 False Advertising
    by Rhodes, Andrew & Wilson, Chris M

  • 2016 Ordered Consumer Search
    by Armstrong, Mark

  • 2016 Особенности И Эффективные Методы Партизанского Маркетинга
    by Egorova, Veronika

  • 2016 A test of the Behavioral versus the Rational model of Persuasion in Financial Advertising
    by Riccardo Ferretti & Francesca Pancotto & Enrico Rubaltelli

  • 2016 Persuasion and Gender: Experimental Evidence from Two Political Campaigns
    by Galasso, Vincenzo & Nannicini, Tommaso

  • 2016 Valuing "Free" Media in GDP: An Experimental Approach
    by Nakamura, Leonard I. & Samuels, Jon & Soloveichik, Rachel

  • 2016 Newspapers in Times of Low Advertising Revenues
    by Angelucci, Charles & Cagé, Julia

  • 2016 The effects of banning advertising in junk food markets
    by Dubois, Pierre & Griffith, Rachel & O'Connell, Martin

  • 2016 Persuasion and Gender: Experimental Evidence from Two Political Campaigns
    by Galasso, Vincenzo & Nannicini, Tommaso

  • 2016 Persuasion and Gender: Experimental Evidence from Two Political Campaigns
    by Vincenzo Galasso & Tommaso Nannicini

  • 2016 The relation between the effects of testimonials' sources and the cognitive, affective and behavioural changes
    by Tudor Tocila & Corina Cara

  • 2016 The importance of key celebrity characteristics for customer segmentation by age and gender: Does beauty matter in professional football?
    by Daniel Hoegele & Sascha L. Schmidt & Benno Torgler

  • 2016 Location-based advertising on mobile devices
    by Christine Bauer & Christine Strauss

  • 2016 Influence of print advertising layout complexity on visual attention
    by Lina Pilelienė & Viktorija Grigaliūnaitė

  • 2016 The Development of Online Payment in Polish Retail E-Commerce (Rozwoj platnosci internetowych w polskim detalicznym handlu elektronicznym)
    by Grzegorz Szymanski

  • 2016 Electronic Trade in Foods from the Customer’s Perspective (Handel elektroniczny artykulami zywnosciowymi z perspektywy klienta)
    by Mariola Grzybowska-Brzezinska & Adam Rudzewicz

  • 2016 Cultural congruency and shocking buzz campaigns: contrasting the opinions of professionals and consumers
    by Karim BEN YAHIA & Soukeina TOUITI & Mourad TOUZANI

  • 2016 Nostalgia from the Younger Generation Perspective: The Impact of Nostalgia Advertising on Postmodern Individuals
    by Güzel, Ebru & Yolbulan Okan, Elif

  • 2016 The Future of Marketing in 2016: Trends in the New Digital Age
    by TANASE, George

  • 2016 The Impact of the Digital Revolution in the Development of Market and Communication Strategies for the Luxury Sector (Fashion Luxury)
    by Andrea Escobar Rios

  • 2016 Этические Аспекты Рекламы В Борьбе За Доверие Потребителей
    by Galavtina Anna & Zharaya Karyna

  • 2016 Rhetorics of Bulgarian Advertising – an Empirical Study of the Use of Rhetorical Figures in Advertising Slogans
    by Hristo Katrandzhiev & Ivo Velinov & Kamelia Radova

  • 2016 Benchmarketing - Fashionable Term Concerning Traditional Processes
    by Mircea Udrescu & Alina Gheorghe

  • 2016 Advertising competition in presidential elections
    by Brett R. Gordon & Wesley R. Hartmann

  • 2016 The impact of social media conversations on consumer brand choices
    by Yizao Liu & Rigoberto A. Lopez

  • 2016 Determinants of the effectiveness of celebrity endorsement in advertisement
    by Syed Mazlan Syed Mat Dom & Hani Suhaila binti Ramli & Audrey Lim Li Chin & Tan Tze Fern

  • 2016 Islamic branding and marketing: An insight of consumer perception in Pakistan
    by Kulsoom Malik & Malik Muhammad Sheheryar Khan

  • 2016 The Retailers’ Marketing Strategy: Adapting to the fast-evolving environment
    by TANASE, Cosmin

  • 2016 Negative campaigning, fundraising, and voter turnout: A field experiment
    by Barton, Jared & Castillo, Marco & Petrie, Ragan

  • 2016 Competitive provision of tune-ins under common private information
    by Celik, Levent

  • 2016 Inter-firm price coordination in a two-sided market
    by Kind, Hans Jarle & Nilssen, Tore & Sørgard, Lars

  • 2016 Optimal provision of information about consumption choices in the presence of a cognitive constraint
    by Saak, Alexander E.

  • 2016 Advertising intensity and welfare in an equilibrium search model
    by McCarthy, Ian M.

  • 2016 The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention
    by See Kwong Goh & Nan Jiang & Pei Leng Tee

  • 2016 Effect of Advertising on the Brand Loyalty of Cosmetic Products among College Students
    by Abraham Gyamfi Ababio & Emmanuel Erastus Yamoah

  • 2016 Characteristic features in setting up the marketing mix, position and segments of the banking sector
    by Tsvetelina Nedialkova-Shtereva

  • 2016 The Economics of Privacy
    by Alessandro Acquisti & Curtis Taylor & Liad Wagman

  • 2016 Either or Both Competition: A "Two-Sided" Theory of Advertising with Overlapping Viewerships
    by Attila Ambrus & Emilio Calvano & Markus Reisinger

  • 2016 Search Advertising
    by Alexandre de Cornière

  • 2016 Intermediaries in Two-Sided Markets: An Empirical Analysis of the US Cable Television Industry
    by Andre Boik

  • 2016 Wintertime for Deceptive Advertising?
    by Jonathan Zinman & Eric Zitzewitz

  • 2015 Substitution between Online and Offline Advertising: Evidence from the Carbonated Soft Drink Industry
    by He, Xi & Lopez, Rigoberto A. & Liu, Yizao

  • 2015 The economics of television and online video markets
    by Gregory S. Crawford

  • 2015 Advertising, Attention, and Financial Markets
    by Focke, Florens & Ruenzi, Stefan & Ungeheuer, Michael

  • 2015 On the Positive Role of Negative Political Campaigning
    by Maarten C. W. Janssen & Mariya Teteryatnikova

  • 2015 Digital Dynamism: How IT and social media are enhancing business opportunities for Sri Lankan entrepreneurs
    by Anushka Wijesinha

  • 2015 Diffusion by imitation: The importance of targeting agents
    by Nikolas Tsakas

  • 2015 Optimal influence under observational learning
    by Nikolas Tsakas

  • 2015 False Advertising
    by Rhodes, Andrew & Wilson, Chris

  • 2015 Sales Spotter: An Algorithm to Identify Sale Prices in Point-of-Sale Data
    by Iqbal A. Syed

  • 2015 The perception of road safety communication campaigns: the gender influence
    by Helena Sofia Rodrigues & Manuel Fonseca & Paulo Ribeiro Cardoso

  • 2015 Measurement of the Relationship Between Service Quality and Brand Loyalty with Structural Equation Modeling: A Research on Users of Smartphone Brands
    by Mehmet Nejat ÖZÜPEK & Murat KOÇYİĞİT & Murat ERDOĞDU

  • 2015 False Advertising
    by Rhodes, Andrew & Wilson, Chris M

  • 2015 Do vegetarian marketing campaigns promote a vegan diet?
    by James, Waters

  • 2015 Social paradigms of the digital marketing- an Indian perspective of Social Media Marketing
    by Malhotra, Deepika

  • 2015 Реклама В Мобильных Приложениях
    by Sobolevsky, Alexandr

  • 2015 You Are What You Consume
    by Ahmed, Jubayer

  • 2015 Advertising and Aggregate Consumption: A Bayesian DSGE Assessment
    by Benedetto Molinari & Francesco Turino

  • 2015 Towards a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior
    by Anindya Ghose & Vilma Todri

  • 2015 Can TV programs improve the competitiveness of european seafood products?Exploratory results from the success project
    by Bertrand Le Galic & Myriam Nourry & Claudio Pirrone

  • 2015 The Effectiveness of Individual Targeting Through Smartphone Application in Retail: Evidence from Field Experiment
    by Mariia I. Okuneva & Dmitriy B. Potapov

  • 2015 Defining the links between retail price strategies and price tactics
    by Lagin, Madelen & Gebert-Persson, Sabine

  • 2015 Valuing “free” media across countries in GDP
    by Nakamura, Leonard I. & Soloveichik, Rachel

  • 2015 Improving Enterprise Interests Through The Process Of Business Communication
    by Slavomir Miletic, Djuro Djurovic

  • 2015 Viral Marketing
    by Mira Rakic, Beba Rakic

  • 2015 Does a public campaign influence debit card usage? Evidence from the Netherlands
    by Nicole Jonker & Mirjam Plooij & Johan Verburg

  • 2015 Store Brands and the Role of Advertising
    by Griffith, Rachel & Krol, Michal & Smith, Kate

  • 2015 Advertising Competition in the French Free-To-Air Television Broadcasting Industry
    by Ivaldi, Marc & Zhang, Jiekai

  • 2015 The Economics of Television and Online Video Markets
    by Crawford, Gregory S.

  • 2015 Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry
    by Simon P. Anderson & Federico Ciliberto & Jura Liaukonyte & Régis Renault

  • 2015 Mathematical Programming Applied To Benchmarking In Economics And Management
    by Jorge Santos & Armando B Mendes & Luís Cavique & Magdalena Kapelko

  • 2015 Measuring The Effects Of Marketing Actions: The Role Of Matching Methodologies
    by Iola Pinto & Margarida GMS Cardoso

  • 2015 Clique Communities In Social Networks
    by Luís Cavique & Armando B Mendes & Jorge MA Santos

  • 2015 Stream-Based Classification For Social Network Recommendation Systems
    by Yan Zhuang & Hang Yang

  • 2015 A Model For Optimising Earned Attention In Social Media Based On A Memetic Algorithm
    by Pedro Godinho & Luiz Moutinho & Manuela Silva

  • 2015 Metaheuristics In Logistics
    by Thomas Hanne & Suash Deb & Simon Fong

  • 2015 Data Mining Process Models: A Roadmap For Knowledge Discovery
    by Armando B Mendes & Luís Cavique & Jorge MA Santos

  • 2015 Promethee: Technical Details And Developments, And Its Role In Performance Management
    by Malcolm J Beynon & Harry Barton

  • 2015 Bayesian Prediction With Linear Dynamic Model: Principle And Application
    by Yun Li & Luiz Moutinho & Kwaku K Opong & Yang Pang

  • 2015 Growth Models
    by Mladen Sokele

  • 2015 Qualitative Comparison Analysis: An Example Analysis Of Clinical Directorates And Resource Management
    by Malcolm J Beynon & Aoife McDermott & Mary A Keating

  • 2015 Interactive Virtual Platform For Shopping Furniture Based On Unity 3d
    by Yingwan Wu & Simon Fong & Suash Deb & Thomas Hanne

  • 2015 Too Much Ado About Nothing? Fuzzy Measurement Of Job Stress For School Leaders
    by Berlin Wu & Mei Fen Liu

  • 2015 Non-Parametric Test With Fuzzy Data And Its Applications In The Performance Evaluation Of Customer Capital
    by Yu-Lan Lee & Ming-leih Wu & Chunti Su

  • 2015 Meta-Heuristics In Marketing
    by Stephen Hurley & Luiz Moutinho

  • 2015 The Application Of Nn To Management Problems
    by Arnaldo Coelho & Luiz Moutinho & Graeme D Hutcheson & Maria Manuela Santos Silva

  • 2015 Artificial Neural Networks And Structural Equation Modelling: An Empirical Comparison To Evaluate Business Customer Loyalty
    by Arnaldo Coelho & Luiz Moutinho & Graeme D Hutcheson & Maria Manuela Santos Silva

  • 2015 Statistical Model Selection
    by Graeme D Hutcheson

  • 2015 Partial Least Squares Path Modelling In Marketing And Management Research: An Annotated Application
    by Joaquín Aldás-Manzano

  • 2015 Role Of Structural Equation Modelling In Theory Testing And Development
    by Parikshat S Manhas & Ajay K Manrai & Lalita A Manrai & Ramjit

  • 2015 A Review Of The Major Multidimensional Scaling Models For The Analysis Of Preference/Dominance Data In Marketing
    by Wayne S DeSarbo & Sunghoon Kim

  • 2015 Quantitative Modelling in Marketing and Management
    by

  • 2015 The Future of Education into a Digital World
    by Viorica Jelev

  • 2015 Generation Y on the e-commerce market. Comparison between Polish and South Korean young consumers’ behaviour
    by Aleksandra Korzeniowska

  • 2015 The effect of drivers gender on the perception of Portuguese road safety communication campaigns
    by Helena Sofia Rodrigues & Manuel José Fonseca & Paulo Ribeiro Cardoso

  • 2015 Some Developments in Direct Marketing
    by Eleonora Mihaela Constantinescu & Gheorghe Marinescu

  • 2015 The Influence of Communication Mixture on Seniors' Purchase Behavior
    by Michaela Janska

  • 2015 Challenges of the modern retail trade
    by PURCAREA, Theodor

  • 2015 „Marketing the Business Online with Youtube: The Future is Now”
    by TANASE, George Cosmin

  • 2015 Advertising Campaign: Building Creative Ideas
    by TANASE, George Cosmin

  • 2015 Top Level Results of a Study of Czech Households´ Awareness of the Food Advertising Industry’s Self-Regulation Related to Children
    by Markéta Lhotáková & Květa Olšanová

  • 2015 An Overview of Millennials’ Coming of Age. The Emergence of Generation Y and its Underlying and Consequential Socio-Economic Aspects
    by Popovici Veronica & Muhcina Silvia

  • 2015 Impact Of Unconventional Advertising On Performance Of Cultural Institutions In City Of Osijek
    by Iva Buljabasic

  • 2015 Remarks About Online Advertising - A Qualitative Research Among Romanian Professionals
    by Acatrinei Carmen

  • 2015 Sponsored-Search Auctions: Empirical and Experimental Works
    by Davydov, D. & Izmalkov, S. & Smirnov, A.

  • 2015 When the reaper becomes a salesman: The influence of terror management on product preferences
    by Tom van Bommel & Cormac O’Dwyer & Tim W. M. Zuidgeest & Fenna H. Poletiek

  • 2015 Anthropomorphism and Advertising Effectiveness: Moderating Roles of Product Involvement and The Type of Consumer Need
    by Cigdem BAÞFIRINCI & Zuhal ÇÝLÝNGÝR

  • 2015 The Ratio Evolution Analysis of the Non-Performing Loans Obtained by the Credit Institutions in Romania during the Period 2007-2015
    by Mirela Catalina Turkes

  • 2015 The Influence of Strategic Alternatives on the Increasing Level Value of the Term Deposits
    by Mirela Catalina Turkes

  • 2015 Card Payments in Romania – a Slow Transition From Cash to Card
    by Mirela Catalina Turkes

  • 2015 New Pilgrimage Destination in Romania-the Tomb of Father Arsenie Boca at Prislop Monastery
    by Mihaela Simona Apostol & Adriana Anca Cristea & Tatiana Corina Dosescu

  • 2015 Advertising of Mamaia
    by Mihaela Simona Apostol & Adriana Anca Cristea & Tatiana Corina Dosescu

  • 2015 Structure Evaluation of Credit to Households from Romania During 2013-2014 Using Anova: Two-Factor with Replication
    by Mirela Catalina Turkes

  • 2015 The Relationship between Constituent Power And National Sovereignty. Some Theoretical Considerations
    by Andreea Ana-Maria Alexe

  • 2015 Deconstructing Financial Services Advertising in the Run Up to the Great Recession: The Case of the Live Richly Campaign
    by Noel Murray & Ajay Manrai & Lalita Manrai

  • 2015 Gender in Advertisements. Male/Female Perception of one Controversial Romanian Antismoking Ad
    by Manuela EPURE & Ana Maria MIHALI & Raluca CRETOIU

  • 2015 Examining the Impact of Trust, Satisfaction and Service Qualityon Consumer E-Loyalty
    by Fehmi AZEMI & Krenar BINAKU

  • 2015 Innovation in Communication into a Digital World
    by Viorica JELEV

  • 2015 Analysis Of The Marketing Experience Strategies Implemented By Chothing Brands In Two Shopping Center In Cali City, Analisis De Las Estrategias De Mercadeo De La Experiencia Implementadas Por Marcas De Prendas De Vestir, En Dos Centros Comerciales De La Ciudad De Cali €“ Colombia
    by Carmen Elisa Lerma Cruz

  • 2015 Aqua-Agricultural Production: Creation And Implementation Of A Marketing Plan Produccion Acua-Agricola: Creaciã“N E Implementacion De Un Plan De Mercadeo
    by Daniel Paredes Zempual & Roberto Quintana Jaime & Lizeth Alejandra González Martinez & Viridiana Macias Vargas

  • 2015 The Young And The Restless: Grappling With The Young Chinese Consumer Mindset
    by Luding Tong

  • 2015 Evaluation Of New Generic Top Level Domains From A Brand And A Trademark Perspective
    by Alexander Nagel & Philipp Sandner

  • 2015 Marketers, challenged to prove their new skills within the context of the actual trends
    by PURCAREA, Theodor

  • 2015 Marketers, challenged to meeting digital priorities
    by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei

  • 2015 La qualità della comunicazione via web per la promozione del turismo nautico
    by Clara Benevolo & Elena Morchio

  • 2015 Media competition enhances new-product entry: On the market for fake observations
    by Brekke, Kjell Arne & Nilssen, Tore

  • 2015 Inverted-U aggregate investment curves in a dynamic game of advertising
    by Lambertini, Luca & Zaccour, Georges

  • 2015 Dynamic pricing and advertising of perishable products with inventory holding costs
    by Schlosser, Rainer

  • 2015 The Role of Brand Loyalty: The Case Study of Telekom Malaysia
    by Munawwer Husain

  • 2015 Personalidad de marca de las escuelas de negocios en Chile: Propuesta de modelo
    by Luis Araya-Castillo & Manuel Antonio Escobar-Farfan

  • 2015 Directrices para la implementacio?n de un modelo de gestio?n de la relacio?n con el cliente en el sector industrial: caso DAMERA
    by Jose Luis Wakabayashi & Jorge Merzthal

  • 2015 La efectividad de la publicidad oposicional
    by Pablo Farías

  • 2015 Promoting Traditional Food Products As Healthy Diet Products
    by Mihaela Teodora TARCZA & Marcela Sefora (SANA) NEMTEANU

  • 2015 Qualitative Research Among Experts Regarding The Frequency Of Exposure
    by Alexandra Elena POȘTOACĂ & Dorian Laurențiu FLOREA & Dora MOROȘANU

  • 2015 Methods Used In Audience Measurement Of Mass Media Channels Types, Results And Impact
    by TERCHILA Sorin

  • 2015 Political Communication During The 2014 Presidential Campaign: Online Media Coverage
    by Cristina Cirtita-Buzoianu

  • 2015 Feminine Vs. Masculine Gestural Marketing. Case Study: The French Presidential Debate On May 2, 2007
    by Brindusa-Mariana Amalancei

  • 2015 Online Media Coverage Of Environmental Protest In Romania. Rosia Montana Case
    by Corina Daba-Buzoianu

  • 2015 The Contribution Of Gestures To Personal Branding
    by Brîndusa-Mariana Amalancei

  • 2015 Dezinformacja spoleczenstwa realizowana przez media internetowe a jej spoleczna akceptacja/ Misinformation of the Society by Internet Media and the Social Acceptance of This Phenomenon
    by Lukasz Wala

  • 2015 Product placement as a way of promoting on an international scale based on a series of films about James Bond
    by Karolina Anielak

  • 2015 Impacts Of Green Marketing Strategies On Benefits Of Hotels: The Case From Serbia
    by Markovic JELICA & Miskovic IVANA & Tomka DRAGICA & Djeri LUKRECIJA & Milosevic SRDJAN

  • 2015 Philatelic Boosterism: Tourism Stamps Of Small Island States
    by Stanley Brunn

  • 2015 Building Brand Awareness In The Medical Travel Market
    by Iulia-Maria Apostu

  • 2015 The Online Advertising Of Small And Medium Sized Businesses
    by Cristina Bălteanu & Mihaela Marcu

  • 2015 Designing Email Marketing Campaigns - A Data Mining Approach Based On Consumer Preferences
    by Radu Ioan Mogos & Carmen Acatrinei

  • 2015 The pricing strategies of Hungarian food retail chains during the last recession
    by Zombor Berezvai

  • 2015 Inferring Rationales from Choice: Identification for Rational Shortlist Methods
    by Rohan Dutta & Sean Horan

  • 2015 Selling Cookies
    by Dirk Bergemann & Alessandro Bonatti

  • 2015 What Makes Them Click: Empirical Analysis of Consumer Demand for Search Advertising
    by Przemyslaw Jeziorski & Ilya Segal

  • 2015 The Rise of Fringe Competitors in the Wake of an Emerging Middle Class: An Empirical Analysis
    by Alon Eizenberg & Alberto Salvo

  • 2014 Unusual Location and Unexpected Execution in Advertising: Content Analysis and Test of Effectiveness in Ambient Advertisements
    by Hutter, Katharina

  • 2014 Video Killed the Radio Star? Online Music Videos and Digital Music Sales
    by Peukert, Christian & Kretschmer, Tobias

  • 2014 A Friendly Turn: Advertising Bias in the News Media
    by Ruenzi, Stefan & Focke, Florens & Niessen-Ruenzi, Alexandra

  • 2014 A Utility-Based Model of Sales with Informative Advertising
    by Sandro Shelegia & Chris M. Wilson

  • 2014 Factors Affecting a Brands Perception in Russia
    by Gerasimenko Valentina & Ochkovskaya Marina & Rybalko Maria

  • 2014 The Effects of Banning Advertising on Demand, Supply and Welfare: Structural Estimation on a Junk Food Market
    by Dubois, Pierre & Griffith, Rachel & O'Connell, Martin

  • 2014 Comparative analysis of the engagement rate on Facebook and Google Plus social networks
    by Tudor Niciporuc

  • 2014 Nice But Naugthy: Tv Adverts And Choice Of Food Among Children In Sabah, Malaysia
    by Andreas Totu & Halina Sendera Mohd Yakin

  • 2014 Either or Both Competition: A "Two-sided" Theory of Advertising with Overlapping Viewerships
    by Attila Ambrus & Emilio Calvano & Markus Reisinger

  • 2014 Привлечение Клиентов При Помощи Контекстной Рекламы
    by Kornienko, Nikita

  • 2014 Welfare Analysis of Dynamic Voluntary Advertising in Covered Markets
    by Tenryu, Yohei & Kamei, Keita

  • 2014 La confianza y la actitud hacia la red social como determinantes de la intención de aceptar herramientas de marketing. Diferencias según intensidad de uso de la red
    by Rebeca Cordero Gutiérrez & Libia Santos Requejo

  • 2014 Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment
    by Tom Blake & Chris Nosko & Steven Tadelis

  • 2014 Direct to Consumer Advertising of Pharmaceutical Drugs: Information and Persuasion
    by Talia Bar & Dean R. Lillard

  • 2014 The Economics of Internet Media
    by Peitz, Martin & Reisinger, Markus

  • 2014 A Utility-Based Model of Sales with Informative Advertising
    by Sandro Shelegia & Chris M Wilson

  • 2014 Dynamic Voluntary Advertising under Partial Market Coverage
    by Yohei Tenryu & Keita Kamei

  • 2014 Inter-Firm Price Coordination in a Two-Sided Market
    by Kind, Hans Jarle & Nilssen, Tore & Sørgard, Lars

  • 2014 Video killed the radio star? Online music videos and digital music sales
    by Tobias Kretschmer & Christian Peukert

  • 2014 Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content
    by K. Sudhir & Subroto Roy & Mathew Cherian

  • 2014 Optimal influence under observational learning
    by Nikolas Tsakas

  • 2014 Diffusion by imitation: the importance of targeting agents
    by Nikolas Tsakas

  • 2014 The Effects of Banning Advertising on Demand, Supply and Welfare: Structural Estimation on a Junk Food Market
    by Dubois, Pierre & Griffith, Rachel & O'Connell, Martin

  • 2014 Video Killed the Radio Star? Online Music Videos and Digital Music Sales
    by Tobias Kretschmer & Christian Peukert

  • 2014 Video killed the radio star? Evidence from YouTube and iTunes
    by Tobias Kretschmer & Christian Peukert

  • 2014 Inverted-U aggregate investment curves in a dynamic game of advertising
    by L. Lambertini & G. Zaccour

  • 2014 Globalization of Brewing and Economies of Scale
    by Erik Strøjer Madsen & Yanqing Wu

  • 2014 Sales Promotions
    by Kusum L. Ailawadi & Sunil Gupta

  • 2014 Sales Force Productivity Models
    by Murali K. Mantrala

  • 2014 Pricing
    by Russell S. Winer

  • 2014 Organizational Buying Behavior
    by Gary L. Lilien

  • 2014 New Products Research
    by Donald R. Lehmann & Peter N. Golder

  • 2014 Digital and Internet Marketing
    by Wendy W. Moe & David A. Schweidel

  • 2014 Customer Relationship Management (CRM)
    by Scott A. Neslin

  • 2014 Distribution Channels
    by Richard Staelin & Eunkyu Lee

  • 2014 Branding and Brand Equity Models
    by Tulin Erdem & Joffre Swait

  • 2014 Advertising Effectiveness
    by Gerard J. Tellis

  • 2014 Stochastic Models of Buyer Behavior
    by Peter S. Fader & Bruce G. S. Hardie & Subrata Sen

  • 2014 Market Structure Research
    by Steven M. Shugan

  • 2014 Econometric Models
    by Dominique M. Hanssens

  • 2014 Innovation Diffusion
    by Eitan Muller

  • 2014 Conjoint Analysis
    by Vithala R. Rao

  • 2014 Brand Choice Models
    by Gary J. Russell

  • 2014 The History of Marketing Science: Beginnings
    by Scott A. Neslin & Russell S. Winer

  • 2014 The History of Marketing Science
    by

  • 2014 Pricing the Eyes of Passersby
    by Zoe Sherman

  • 2014 The Importance Of Marketing Communication In The Touristic Negotiation
    by Ana Maria, MIHALI

  • 2014 Advertising Policy and Geographic Information
    by Tanase, George Cosmin

  • 2014 Interpretationen und Rekonstruktionen einer Arbeitgebermarke durch unternehmensexterne Stakeholder: eine explorative Studie (External interpretations and reconstructions of an employer brand: An exploratory study)
    by Auer, Manfred & Edlinger, Gabriela & Moelk, Andreas

  • 2014 Challenges in the Central European Postal Markets: The Example of the Polish Post
    by Slawomir Czarniewski

  • 2014 Profiling Customer Types in Luxury Retail Settin
    by Marija Tisovski

  • 2014 The Risk of Vampire Effect in Advertisements Using Celebrity Endorsement
    by Tetyana Kuvita & Miroslav Karlíček

  • 2014 Food Industry Approach to Rising Prevalence of Children Obesity in the Czech Republic
    by Květa Olšanová

  • 2014 Communicating Customer Value Based on Modern Technologies
    by Slawomir Czarniewski

  • 2014 Consumer Relevant Online Communication Channels in Czech Republic in the Consumer Goods Category
    by Alena Farková & Markéta Lhotáková

  • 2014 Effectiveness of the advertising targeted to children regulation and self-regulation with focus on food industry
    by Markéta Lhotáková & Květa Olšanová

  • 2014 Identifying Strategies to Market Police Image in the Media
    by Ciabuca Alina

  • 2014 The Influence Of Design Criteria For The Brand Personality
    by Ulrich Fohl & Felicitas Meßmer

  • 2014 The Potential Of Mobile Applicationsin Organization And Promotion
    by Goran Pajnic & Davor Bosnjakovic & Ivan Kelic

  • 2014 Analysis Of The Signaling Hypothesis In Higher Education Marketing Via Classroom Experiment
    by KISS Marietta & KUN Andras Istvan

  • 2014 Marketing during a Recession: An Illustration of How Economic Principles Guide Marketing Approaches
    by Melanie Marks & Scott Wentland & Abbey O'Connor

  • 2014 Measuring the Correlation between Ethical Dimensions of Advertisement and Development of Society
    by Syed Karamatullah Hussainy & Syed Luqman Hakim & Muhammad Adil Khan

  • 2014 Improving the Performance of Business Pprocess Modeling for Small-Medium Sized Companies
    by Mirela Turkes & Emil Scarlat & Radu Ioan Vija & Irina Raicu

  • 2014 Enhancing the Performance of Business Process in Romanian SMEs Through ERP Solutions
    by Mirela Turkes & Irina Raicu & Ioan Vija

  • 2014 The Convergence of Romanian Media – between Reality and Fiction
    by Camelia Pavel

  • 2014 Organizational Performance Improvement by Implementing the Latest CRM Solutions
    by Irina Raicu & Mirela Catalina (Vint) Turkes

  • 2014 The Cross-Roads to Digital: Newspaper Models and the Change to an Industry
    by GOMAA Ahmed & COSGROVE Elizabeth

  • 2014 Publicity, Advertising and Spirituality
    by Stefanescu-Mihaila RAMONA OLIVIA

  • 2014 Influence of Print Advertising on the Decisions of Tertiary Students to Purchase Telecom Products in the Cape Coast Metropolis: The Moderating Role of Price and Service Quality Delivery
    by Dominic Owusu & Kwamena M. Nyarku

  • 2014 A Key Challenge, Marketing Resource Management, a Holistic System
    by BEJAN, Andrei Alexandru

  • 2014 Is Co-Branding a Double-Edged Sword for Brand Partners?
    by Chia-Lin Lee

  • 2014 Do investments in intangible customer assets affect firm value?
    by Golec, Joseph & Gupta, Neeraj J.

  • 2014 Misleading advertising and minimum quality standards
    by Hattori, Keisuke & Higashida, Keisaku

  • 2014 Bayes–Nash equilibria of the generalized second-price auction
    by Gomes, Renato & Sweeney, Kane

  • 2014 Loss-leader pricing and upgrades
    by In, Younghwan & Wright, Julian

  • 2014 Environmental policy when pollutive consumption is sensitive to advertising: Norms versus status
    by Gsottbauer, Elisabeth & van den Bergh, Jeroen C.J.M.

  • 2014 Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature
    by Abdullah Malik & Bushan D. Sudhakar

  • 2014 Examining the Effect of Endorser Credibility on the Consumers' Buying Intentions: An Empirical Study in Turkey
    by Aysegul ERMEC SERTOGLU & Ozlem CATLI & Sezer KORKMAZ

  • 2014 The use of social media in communication and branding
    by Ewa Jaska & Agnieszka Werenowska

  • 2014 Efectos de los emplazamientos de marca real y enmascarada en el comportamiento del consumidor: un experimento exploratorio
    by Alejandro Alvarado Herrera & Judith Cavazos Arroyo & Rubén Vázquez Charolet

  • 2014 Economías de escala publicitarias en grandes empresas en México 2008-2011
    by Ignacio Javier Cruz Rodríguez

  • 2014 Integrating Country-Specific Culture In The Branding Strategy For Building Global Success
    by Alexandra IOANID & Petruta MIHAI & Gheorghe MILITARU

  • 2014 Media Analysis For Financial Category (2013)
    by Alexandra Elena M. POȘTOACĂ

  • 2014 Brand Development - A Way To Overcome The Crisis
    by Cristina Petronela SIMION & Cătălina Monica ALEXE & Gheorghe MILITARU

  • 2014 Tv Media Analysis For Banking Category (2012)
    by Alexandra Elena POȘTOACĂ & Dorian – Laurențiu FLOREA

  • 2014 The Impact Of Origin On Creating A Cult Brand: The Case Of Apple
    by Valentina Daniela N. CONSTANTIN & Roxana-Denisa G. STOENESCU

  • 2014 Modelling The Influence Of Online Marketing Communication On Behavioural Intentions
    by Alexandra PERJU-MITRAN & Costel I. NEGRICEA & Tudor EDU

  • 2014 The activity of mass media companies from United States of America. The impact generated in economic, social and politic systems
    by Sorin TERCHILĂ

  • 2014 Advertising As Mean Of Manipulation Of People
    by Camelia PAVEL

  • 2014 Particulars Of Promoting In The Social Media
    by Cristian, MOROZAN & Mihaela, ASANDEI

  • 2014 The Analysis Of Tourist Consumer'S Perception On The Importance Of Commercial In Tourism
    by Carmen, IORDACHE & Alexandrina, SARBU

  • 2014 Consumer Age Influence On Food Label Reading Habit
    by Muhammad Zeeshan, ZAFAR

  • 2014 The Effect of Advertising on Economic Growth in the USA from a New Methodological Perspective
    by Artem A. Eremin

  • 2014 Global Advertising Market – The Dynamics Of The Last Decade
    by Bogdan Nichifor

  • 2014 The Influence Of Formal Communication In The Process Of Accessing European Funds
    by Lumini?a Zait

  • 2014 Why Don’T You Come Over? – A Different Way To Promote Romania
    by Monica Patrut

  • 2014 Online Advertising - An Informational & Communication Space For The Enterprise
    by Lucretia Mariana Constantinescu & Irina Tanasescu

  • 2014 The Ethics of Online Touristic Counselling: A Matter of Users Satisfaction
    by Gabriel Cristian Sabou & Puiu Nistoreanu & Denisa Vlad

  • 2014 Effects of Mergers in Two-Sided Markets: The US Radio Industry
    by Przemys?aw Jeziorski

  • 2014 Demand Spillovers, Combative Advertising, and Celebrity Endorsements
    by Craig L. Garthwaite

  • 2014 Trading Dollars for Dollars: The Price of Attention Online and Offline
    by Matthew Gentzkow

  • 2014-01 Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management
    by Bíró, Szilvia & Botzenhardt, Florian & Ferdinand, Hans-Michael

  • 2014-01 Der Wandel von Push- zu Pull- Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche
    by Maiwald, Anna & Teichmann, Julia & Pätzmann, Jens

  • 2014-01 Brand Differentiation in German Online Job Boards
    by Palinkas, Tami & Botzenhardt, Florian & Pätzmann, Jens

  • 2013 The Effect of Advertising and In-Store Promotion on the Demand for Chocolate
    by Jason C. Patalinghug

  • 2013 Either or Both Competition: A "Two-Sided" Theory of Advertising with Overlapping Viewerships
    by Reisinger, Markus & Ambrus, Attila & Calvano, Emilio

  • 2013 Shrinking Goods
    by Levy, Daniel & Snir, Avichai

  • 2013 Effective Incentives for Buzz Marketing: How Moral Concern Moderates the Willingness to Engage as Buzz Agents
    by Hutter, Katharina & Mai, Robert

  • 2013 Diffusion of innovation within an agent-based model: Spinsons, independence and advertising
    by Piotr Przybyla & Katarzyna Sznajd-Weron & Rafal Weron

  • 2013 Advertising in a luxury fashion magazine: a comparison between Italy and China
    by Francesca Checchinato & Cinzia Colapinto & Alice Giusto

  • 2013 Shrinking Goods
    by Daniel Levy & Avichai Snir

  • 2013 Discussion of "Local News Online: Aggregators, Geo-Targeting and the Market for Local News" by George, L. and C. Hogendorn
    by Levy, Daniel

  • 2013 The Role of Advertising Expenditure in Measuring Indonesia’s Money Demand Function
    by Hiew, Lee-Chea & Puah, Chin-Hong & Habibullah, Muzafar Shah

  • 2013 Aspects and Importance of Digital Media in Pakistan
    by Abdur Raheem, Syed & Akber, Fahad & Hashmi, Umair

  • 2013 Search Advertising
    by Alexandre de Cornière

  • 2013 Todos los compradores Online de billetes de transporte no son iguales
    by Jana Prodanova & Sonia San Martín Gutiérrez

  • 2013 Common Agency and Coordinated Bids in Sponsored Search Auctions
    by Francesco Decarolis & Maris Goldmanis & Antonio Penta

  • 2013 Measuring the Effects of Advertising: The Digital Frontier
    by Randall Lewis & Justin M. Rao & David H. Reiley

  • 2013 The Effect of Deceptive Advertising on Consumption of the Advertised Good and its Substitutes: The Case of Over-the-Counter Weight Loss Products
    by John Cawley & Rosemary Avery & Matthew Eisenberg

  • 2013 Diffusion by Imitation: The Importance of Targeting Agents
    by Nikolas Tsakas

  • 2013 Men Vote in Mars, Women Vote in Venus: A Survey Experiment in the Field
    by Galasso, Vincenzo & Nannicini, Tommaso

  • 2013 The Effect of Deceptive Advertising on Consumption of the Advertised Good and its Substitutes: The Case of Over-the-Counter Weight Loss Products
    by Cawley, John & Avery, Rosemary & Eisenberg, Matthew

  • 2013 Creating Attachment through Advertising: Loss Aversion and Pre–Purchase Information
    by Heiko Karle

  • 2013 Advertising-induced Embarrassment
    by Puntoni, S. & de Hooge, I.E. & Verbeke, W.J.M.I.

  • 2013 Equilibrium bids in sponsored search auctions: theory and evidence
    by Tilman Borgers & Ingemar Cox & Martin Pesendorfer & Vaclav Petricek

  • 2013 Advertising Competition in Presidential Elections
    by Gordon, Brett R. & Hartmann, Wesley R.

  • 2013 Comparative versus Informative Advertising in Oligopolistic Markets
    by Maria Alipranti & Evangelos Mitrokostas & Emmanuel Petrakis

  • 2013 Men Vote in Mars, Women Vote in Venus: A Survey Experiment in the Field
    by Galasso, Vincenzo & Nannicini, Tommaso

  • 2013 Men Vote in Mars, Women Vote in Venus: A Survey Experiment in the Field
    by Vincenzo Galasso & Tommaso Nannicini

  • 2013 Limited Consumer Attention in International Trade
    by Hartmut Egger & Josef Falkinger

  • 2013 Coordinating Static and Dynamic Supply Chains with Advertising through Two-Part Tariffs
    by L. Lambertini

  • 2013 Advertising Has Got You On The Run. Well-Being, Consumption and Leisure in a GE model
    by Fabio FIORILLO & Marco LILLA & Stefano STAFFOLANI

  • 2013 Current Shifts in Corporate Learning Meet'Enabler Competencies'
    by Viktória Szoboszlai

  • 2013 New Ways for Companies to Develop Effective Lobbying Strategies in the European Parliament A case study in the field of the Common Agricultural Policy
    by Attila Kovács

  • 2013 Innovation Goals and Practices among Hungarian Small and Medium Enterprises
    by Ildikó Marosi

  • 2013 COBIT 5 and the Process Capability Model. Improvements Provided for IT Governance Process
    by Alex Pasquini & Emidio Galie

  • 2013 Is the Concept of Sustainable Development a Contemporary Ideology?
    by Yulia Platonova

  • 2013 Gender Attitudes about Traditional and Renewable Energy Resources
    by Péter Németh & Eszter Jakopánecz & Mária Törõcsik

  • 2013 Organizational Innovation through Living Labs for Optimizing the Energy Usage of Blocks of Flats
    by Katalin Kovács

  • 2013 The Relationship between the Maritime Transport and the Chinese FDI
    by Gábor Fazekas

  • 2013 Information Security Management for SMEs:Implementating and Operating a Business Continuity Management System (BCMS) Using PDCA Cycle
    by Gergely Krisztián Horváth

  • 2013 Externalities in Connection with a Community Garden
    by Gabriella Lovász

  • 2013 How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity
    by Runge, Henrike & Botzenhardt, Florian & Ferdinand, Hans-Michael

  • 2013 The Quest for Innovation and Internationalization in the Middle East: Reflections on an Ultra-Short-Term Study Abroad Program in Europe and its possible transferability to Middle Eastern Universities
    by Schwald, Roland

  • 2013 Impact Of Television Commercials On Children’S Attitudes In Bangladesh: An Empirical Study
    by SYED MD. HASIB AHSAN & ABDULLAHIL MAMUN & MOHAMMAD MASRURUL MOWLA

  • 2013 Marketingul in jurnalismul sportiv actual
    by Cristian GHENA

  • 2013 Peculiarities Of Marketing Communications In Cultural Marketing
    by GARDAN, Daniel & GEANGU, Iuliana Petronela

  • 2013 The Conferences Corner: European Conference on Social Media 2014, Brighton, UK Mini Track on Social Media and Innovation at ECSM 2014
    by PURCAREA, Irina

  • 2013 Food Marketing to Children - Introduction to Ethical Issues
    by Květa Olšanová

  • 2013 The Importance of Marketing Activities during the Economic Crisis
    by Isachi Silvia Elena & Chi?iga Georgiana

  • 2013 Public and Private Sector Involvement in Medical Tourism Developing and Support
    by Lincã Aurora Costina & Stãnciulescu Gabriela Cecilia Julieta & Bulin Daniel

  • 2013 Advertising Within The Branding Process Of The Croatian Wood Industry
    by Martina Bris Alic & Alen Alic & Josip Zuparic

  • 2013 CONSUMERSâ€(tm) ATTITUDE TOWARDS VIDEO GAMES AND THEIR USE AS AN ADVERTISING METHOD: A PRELIMINARY STUDY
    by Ghirvu Alina

  • 2013 Schema Congruity - A Basis For Evaluating Ambient Advertising Effectiveness
    by Jurca Maria Alina & Plăiaș Ioan & &

  • 2013 Factors Responsible For Consumer'S Attitude Towards Advergames
    by Ghirvu Alina & & &

  • 2013 Product Warnings, Debiasing, and Free Speech: The Case of Tobacco Regulation
    by Christine Jolls

  • 2013 Brand Identity Development and the Role of Marketing Communications: Brand Experts’ View
    by Nusa Petek & Maja Konecnik Ruzzier

  • 2013 Identifying the Impact of Individual Differences on the Basis of Affect Intensity Measure on Consumers Response to Advertising Appeals
    by Santosh Kumar

  • 2013 Customer Loyalty and Retention - New Trend on the Traditional/Virtual Market
    by Constantin Alexandru Stanica & Mirela Catalina (Vint) Turkes

  • 2013 Making Sense of Complex Marketing Decision Systems: Decision System Analysis
    by Roger Marshall & David Bibby & Na WoonBong

  • 2013 Las Series Audiovisuales Como Herramienta Promocional De Un Destino Turístico: El Caso De España / Fiction Series As A Promotional Tool For A Tourist Destination: The Case Of Spain
    by Araújo Vila, Noelia & Fráiz Brea, José Antonio

  • 2013 International Demand Of Dental Services Of Hispanos In El Paso, Texas In The City Of Juarez, Demanda Internacional De Servicios Odontologicos De Hispanos De El Paso, Texas En Ciudad Juarez
    by Esther A. Enriquez-Perez & Eduardo F. Macias-Negrete & Claudia Davila Garcia & Alberto Cardenas Valenzuela & Jose Luis Anaya Carrasco

  • 2013 International Marketing For Cotija Cheese,Mercadeo Internacional Del Queso Cotija
    by Oscar Hugo Pedraza Rendon & Ruben Molina Martinez & Maria Soledad Ramírez Flores

  • 2013 Internet advertising current situation and long-term perspective
    by BUDACIA, Elisabeta Andreea

  • 2013 Sacred and profane view of Christmas in advertising
    by Mădălina MORARU (BUGA)

  • 2013 Dinamiche di consumo ed evoluzione degli stili alimentari attraverso l’indagine istat sui consumi delle famiglie
    by Pasquale Lombardi & Fabio Verneau

  • 2013 Marketing and Marketing Communication in SMEs
    by Dušan Pavlů

  • 2013 Effect of Packing Cost on The Sales Price and Contribution Margin
    by Gulsah ATAGAN & Suleyman YUKCU

  • 2013 When comparative ads are more effective: Fit with audience’s regulatory mode
    by Pierro, Antonio & Giacomantonio, Mauro & Pica, Gennaro & Mannetti, Lucia & Kruglanski, Arie W. & Tory Higgins, E.

  • 2013 Competition in the pharmaceutical industry: How do quality differences shape advertising strategies?
    by de Frutos, Maria-Angeles & Ornaghi, Carmine & Siotis, Georges

  • 2013 Commercial software, adware, and consumer privacy
    by Spiegel, Yossi

  • 2013 Information content of advertising: Empirical evidence from the OTC analgesic industry
    by Anderson, Simon P. & Ciliberto, Federico & Liaukonyte, Jura

  • 2013 Advertising expenditure and consumer prices
    by Rauch, Ferdinand

  • 2013 Contest functions: Theoretical foundations and issues in estimation
    by Jia, Hao & Skaperdas, Stergios & Vaidya, Samarth

  • 2013 Direct-to-consumer advertising and consumer welfare
    by Jayawardhana, Jayani

  • 2013 Information provision and behaviour-based price discrimination
    by De Nijs, Romain

  • 2013 Dynamic advertising and pricing with constant demand elasticities
    by Helmes, Kurt L. & Schlosser, Rainer

  • 2013 Product market advertising and corporate bonds
    by Nejadmalayeri, Ali & Mathur, Ike & Singh, Manohar

  • 2013 The Impact of Advertisement on Alcohol Consumption: A Case Study of Consumers in Bantama Sub-Metro
    by Frank Amoateng & Kofi Poku

  • 2013 How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores
    by Melik Karabiyikoglu

  • 2013 Dimensions Affecting the Purchasing Behavior of Nepalese Women
    by Karan Singh Thagunna & Garima Khanal

  • 2013 Comunicaciones de mercadeo en relaciones industriales
    by JOSÉ MANUEL VILLAMARÍN GARCÍA & JULIÁN RAMÍREZ ANGULO

  • 2013 Strategies To Promote Wine Products On Foreign Markets Through The Network Distribution Of Goods
    by Stefan MATEI

  • 2013 Conceptual Clarification Of Strategic Human Resource Management And The Way It Is Implemented
    by Ștefan MATEI

  • 2013 Advertising and Wine Language: Considerations on New Consumption Patterns
    by Silvia-Mihaela PAVEL

  • 2013 Advertising And Propaganda In Contemporary Society: Similarities And Differences
    by Camelia PAVEL

  • 2013 Managementul Strategic Al Resurselor Umane În Companiile Viticole Mici Şi Mijlocii
    by Ștefan MATEI

  • 2013 Considerations About Dental Tourism Development And Its Specific Marketing In Romania
    by Elena, ENACHE & Manuela-Rozalia, GABOR & Cristian, MOROZAN

  • 2013 La publicité dans le secteur financier : l’action de l’Autorité de contrôle prudentiel depuis 2010
    by HANSE, F.

  • 2013 Communication Policies of the Agriculture Companies in Bulgaria
    by Lyubomir Lyubenov

  • 2013 A Framing Of Future European Parliament Elections 2014 In A Social Media Context
    by Dorian Pocovnicu & Madalina Manolache & Gheorghe Epuran

  • 2013 The Political Actor’S Brand In The 2012 Bacau Electoral Campaign
    by Cristina Cîrtita-Buzoianu

  • 2013 Loyalty – The Nucleus Of Brand Capital. Case Study: Rom Chocolate Bar
    by Brîndusa-Mariana Amalancei

  • 2013 Tourist Services Consumer Satisfaction (Cruises)
    by Janetta Sirbu

  • 2013 Relationship Marketing - Best Practice in the Banking Sector
    by Cătălina Chirica

  • 2013 Equilibrium Bids in Sponsored Search Auctions: Theory and Evidence
    by Tilman B?rgers & Ingemar Cox & Martin Pesendorfer & Vaclav Petricek

  • 2013 Ownership Consolidation and Product Characteristics: A Study of the US Daily Newspaper Market
    by Ying Fan

  • 2012 Culture Transformation and Changing Consumption Patterns
    by I. Lipsits.

  • 2012 Sponsoringstudie 2012 – Wie die Sponsoren der Fußball-Bundesliga von der Stärke der Vereinsmarken profitieren können
    by Woisetschläger, David & Backhaus, Christof & Dreisbach, Jan & Schnöring, Marc

  • 2012 Image Effect of Ambush Marketing: The Case of FIFA Soccer World Cup 2010
    by Hutter, Katharina & Schwarz, Uta

  • 2012 Horizontal Product Differentiation: Disclosure and Competition
    by Maarten C. W. Janssen & Mariya Teteryanikova

  • 2012 Optimal Investment in Age-Structured Goodwill
    by Silvia Faggian & Luca Grosset

  • 2012 Mass Retailers’ Advertising Strategies Faced with Different Competitor Store Formats: Commodity Stores or Hard Discounts
    by Bergès, Fabian & Monier-Dilhan, Sylvette

  • 2012 Will Plain Packaging Reduce Cigarette Consumption?
    by Harry Clarke & David Prentice

  • 2012 The Effect of Marketing Spending on Sales in the Premium Car Segment: New Evidence from Germany
    by Crespo Cuaresma, Jesus & Stöckl, Matthias

  • 2012 Концепция «4р» И Планирование Маркетинга В Кратком И Ясном Изложении
    by Kaluzhsky, Mikhail

  • 2012 Товарная Политика В Маркетинге
    by Kaluzhsky, Mikhail

  • 2012 Четыре Вида Продвижения Товара В Маркетинге
    by Kaluzhsky, Mikhail

  • 2012 Використання Методів Спам Та Дорвей У Просуванні Продукту В Мережі Інтернет
    by Oksentyuk, Roman

  • 2012 Advertising value of mobile marketing through acceptance among youth in Karachi
    by Syed Akbar, Suleman & Azam, Rehan & Muhammad, Danish

  • 2012 Asymmetric information and financial markets
    by Estrada, Fernando

  • 2012 Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry
    by Anderson, Simon & Ciliberto, Federico & Liaukonyte, Jura & Renault, Regis

  • 2012 Informative Advertising in Directed Search
    by Gomis-Porqueras, Pedro & Julien, Benoit & Chengsi, Wang

  • 2012 Evidence on the effects of mandatory disclaimers in advertising
    by Green, Kesten C. & Armstrong, J. Scott

  • 2012 Estrategia publicitaria del minorista en las redes sociales. Factores que motivan las compras en la web 2.0
    by Ines Küster Boluda & Natalia Vila López & Asunción Hernández Fernández

  • 2012 Intransparent markets and intra-industry trade
    by Christian Gormsen

  • 2012 Competition under Consumer Loss Aversion
    by Karle, Heiko & Peitz, Martin

  • 2012 Quality choice and advertising regulation in broadcasting markets
    by Francisco Martínez-Sánchez & Miguel González-Maestre

  • 2012 Contest Functions: Theoretical Foundations and Issues in Estimation
    by Hao Jia & Stergios Skaperdas & Samarth Vaidya

  • 2012 Political Contributions and Insurance
    by Bryan Engelhardt & Justin Svec

  • 2012 Comparative Advertising in Markets with Network Externalities
    by Maria Alipranti & Emmanuel Petrakis

  • 2012 Advertising and the Distribution of Content
    by Weeds, Helen

  • 2012 Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry
    by Anderson, Simon P & Ciliberto, Federico & Liaukonyte, Jura & Renault, Régis

  • 2012 The advertising mix for a search good
    by Anderson, Simon P & Renault, Régis

  • 2012 Scope economies, entry deterrence and welfare
    by Cesaltina Pacheco Pires & Margarida Catalão-Lopes

  • 2012 Price Control In Franchised Chains: The Case Of McDonald's Dollar Menu
    by Itai Ater & Oren Rigbi

  • 2012 Inflation Targeting and Behavioural Economics: Introduction
    by Martina Vránková

  • 2012 Dealing with the Challenges of Capital Inflows: The case of Romania
    by Diana Sadoveanu

  • 2012 Attitudes of female pupils and students toward technology higher education programmes
    by Valéria Szekeres & Erzsébet Takács & Lilla Vicsek & Beáta Nagy

  • 2012 Workforce Movement: Romania and the European Union
    by Diana Mihaela Pociovalisteanu

  • 2012 Study for nothing? Literature overview of labour market opportunities for individuals with tertiary education
    by Kornélia Lazányi

  • 2012 Exploring Audiences’ Behavior in the Theatre Land
    by Andreea Ciceo

  • 2012 Labour mediation and dilemmas of mediators
    by Gabriella Lovász

  • 2012 Styrol emission reduction during the processing of unsaturated polyester
    by Mihály Hegedûs

  • 2012 How Kournikova can help to steal data?
    by Keszthelyi András

  • 2012 Competitive Website Evaluation in Higher Education
    by György Losonczi

  • 2012 Internalization of Ecological Problems – Is This the Right Method?
    by Melinda Majláth & Timur kHrotko,

  • 2012 Investors Trust and PVGO
    by Richard Szabó

  • 2012 Marketing-controlling in the service sector
    by Ferenc Katona

  • 2012 Identification losses in the FMCG1 sector in the light of the European and global researches
    by Justyna Lewandowska

  • 2012 The Context of Modern Branding Emergence
    by Sergiu BARBU & Ilie CRISTESCU

  • 2012 Institutional Marketing Communications In Role Of Attracting Foreign Direct Investments To Bosnia And Herzegovina
    by Mustafa Sinanagic & Beriz Civic & Alma Kamaric

  • 2012 Promoting throught the internet with social-media networking
    by Nicoleta BUZILA

  • 2012 Communication strategies in business promotions
    by Dalia PETCU & Vasile GHERHES & Sorin SUCIU & Ioan DAVID

  • 2012 Advertising communication and gender stereotypes
    by Dalia PETCU & Sorin SUCIU & Vasile GHERHES & Ciprian OBRAD

  • 2012 The pitfalls of the promotional language
    by Christina MOLDOVEANU-BARBU

  • 2012 English For Specific Purposes - Basic Terminology In Advertising
    by MANUELA FLORENTINA GORDEAN

  • 2012 The Romanian Retail Market - Present And Perspectives
    by NICOLETA BUZILĂ

  • 2012 Perspectives Of The Global Advertising Market
    by NICOLETA BUZILĂ

  • 2012 Search Engine Optimization in the current socio-economic challenges
    by Rocsana Bucea-Manea-Tonis

  • 2012 The role of promotional strategies for small and medium- sized entreprises in sustainable marketing
    by Ioana Cecilia Popescu & Diana Maria Vrânceanu & Mihai Ioan Roșca

  • 2012 Consumer Attitudinal Insights about Social Media Advertising: A South Asian Perspective
    by Imran Anwar Mir

  • 2012 Communication by Event - The Efficiency of Seminaries as a Way to Inform and to Train
    by Ioana Bianca Chitu & Alina Simona Tecău

  • 2012 An Analysis Of Social Campaigns Aimed At Reducing Alcohol Consumption: The Case Of Poland
    by Joanna Hernik & Dana-Nicoleta Lascu

  • 2012 Advertising As A Tool Of Marketing Communication And Its Consequent Impact On Consumers
    by Radovan Baèík & Richard Fedorko & Silvia Šimová

  • 2012 Marketing vs. Fashion Trend – Between Myth and Reality
    by Meghisan Flaviu

  • 2012 Trends in Advertising Budgets
    by Poºtoacã Alexandra

  • 2012 Does Sexuality In Ads Work For Everyone: Muslim Consumers’ Reactions To Sexuality In Ads
    by Ahmet Bayraktar

  • 2012 AN INVESTIGATION OF INFORMATIONAL VERSUS EMOTIONAL ADVERTISING APPEALS DURING LIFE TRANSITIONS Abstract: The traditional family life cycle model explains the consumption behavior of individuals and households during a set of temporal periods in consumers’ lives. Yet, these seemingly distinct periods in one’s life may overlook times at which considerable consumer activity takes place, whether it deals with increasing product awareness, trial, evaluation, and/or purchase. In a study of consumption behavior issues related to primary life changes or transitions, we examined emotional and informational advertising appeals using expectant mothers as our subject population. The findings suggest that expectant mothers view informational appeals more favorably than emotional appeals. Implications of the study’s results for researchers and practitioners are provided
    by John Hadjimarcou

  • 2012 Food Responsibility - A National Challenge. Case Study - Implementation Of A Social Campaign In Bucharest Schools
    by STOICA, Ivona & DUMITRU, Nicoleta Rossela

  • 2012 Advertising Through Television
    by BUDACIA, Andreea

  • 2012 Multiple Uses of Celebrities in Brand Promotion: An Experimental Investigation
    by Okorie NELSON

  • 2012 Nuevas fórmulas publicitarias: los advergames como herramienta de las comunicaciones de marketing
    by Martí Parreño, José & Currás Pérez, Rafael & Sánchez García, Isabel

  • 2012 The Impact of Unfair Business Practices on Bank Customers: An Experimental Study
    by Volkan OZBEK & Umit ALNIACIK & Fatih KOC

  • 2012 Advertising, quality, and willingness-to-pay: Experimental examination of signaling theory
    by Tsui, Hsiao-Chien

  • 2012 Persuading consumers with social attitudes
    by Buehler, Stefan & Halbheer, Daniel

  • 2012 Identifying critical mass in the global cellular telephony market
    by Grajek, Michał & Kretschmer, Tobias

  • 2012 Non-comparative versus comparative advertising of quality
    by Emons, Winand & Fluet, Claude

  • 2012 Advertising disclosures: Measuring labeling alternatives in internet search engines
    by Edelman, Benjamin & Gilchrist, Duncan S.

  • 2012 Dissipative advertising signals quality: Static model with a continuum of types
    by Linnemer, Laurent

  • 2012 What happens in acquisitions?
    by Fee, C. Edward & Hadlock, Charles J. & Pierce, Joshua R.

  • 2012 An Empirical Study of Email-Based Advertisement and its Influence on Consumers’ Attitude
    by Morteza Jamalzadeh & Navid Behravan & Roozbeh Masoudi

  • 2012 Las comunicaciones integradas de marketing (CIM) como pilar de la estrategia de marketing verde y sus implicaciones en la gestión ambiental
    by Nelcy Rocío Escobar Moreno

  • 2012 Misleading advertising in duopoly
    by Keisuke Hattori & Keisaku Higashida

  • 2012 Marketing Communication Management of Higher Education Institutions
    by David Schüller & Vladimír Chalupský

  • 2012 Insights into the Development of the Market of Mobile Marketing Services in Romania
    by Carmen Balan & Mirela-Patricia Zegreanu

  • 2012 The Effectiveness of Green Advertising: Influences of Claim Specificity, Product’s Environmental Relevance and Consumers’ Pro-environmental Orientation
    by Umit Alniacik & Cengiz Yilmaz

  • 2012 Shopping Cost and Brand Exploration in Online Grocery
    by Andrea Pozzi

  • 2012 To Review or Not to Review? Limited Strategic Thinking at the Movie Box Office
    by Alexander L. Brown & Colin F. Camerer & Dan Lovallo

  • 2012 Do Expert Reviews Affect the Demand for Wine?
    by Richard Friberg & Erik Grönqvist

  • 2011 Non-comparative versus Comparative Advertising as a Quality Signal
    by Emons, Winand & Fluet, Claude

  • 2011 Reversibilität und Irreversibilität: Mathematische Untersuchungen zum Zeitverhalten des Produktlebenszyklus
    by Herold, Jörg & Ahrens, Bernd

  • 2011 Zeitvarianz und Zeitinvarianz - mathematische Untersuchungen zum Zeitverhalten des Produktlebenszyklus
    by Herold, Jörg & Polzin, Kerstin

  • 2011 Technology licensing by advertising supported media platforms: An application to internet search engines
    by Sapi, Geza & Suleymanova, Irina

  • 2011 Advertising exposures for a seasonal good in a segmented market
    by Daniela Favaretto & Luca Grosset & Bruno Viscolani

  • 2011 Persuading Consumers With Social Attitudes
    by Bühler, Stefan & Halbheer, Daniel

  • 2011 Targeted Advertising and Social Status
    by Nick Vikander

  • 2011 Branding in food retail of high value crops in Asia: Case of Makhana from Bihar (India)
    by Minten, Bart & Singh, K.M. & Sutradhar, Rajib

  • 2011 Financial crises, asymmetric information and argumentation
    by Estrada, Fernando

  • 2011 Informative Advertising, Consumer Search and Transparency Policy
    by Wang, Chengsi

  • 2011 Multiproduct pricing and the Diamond Paradox
    by Rhodes, Andrew

  • 2011 How e-wom contributes to new product adoption. Testing competitive communication strategies
    by María Sicilia & Manuela López

  • 2011 Inferring Evoked and Consideration Set from Scanner Data
    by Wirawan Dony Dahana & Nozomi Nakajima

  • 2011 Inferring Consideration Set from Scanner Data
    by Wirawan Dony Dahana & Nozomi Nakajima

  • 2011 Virality, Network Effects and Advertising Effectiveness
    by Catherine Tucker

  • 2011 Competition in Persuasion
    by Matthew Gentzkow & Emir Kamenica

  • 2011 Relationship Marketing: The Mediating Role of Customer Experiences
    by Terry Najja Kakeeto-Aelen & Jan C. van Dalen & H. Jaap van den Herik & Bartel A. Van de Walle

  • 2011 Non-Comparative versus Comparative Advertising of Quality
    by Winand Emons & Claude Fluet

  • 2011 Misleading Advertising and Minimum Quality Standards
    by Keisuke Hattori & Keisaku Higashida

  • 2011 Misleading Advertising in Duopoly
    by Keisuke Hattori & Keisaku Higashida

  • 2011 Implications of Revenue Model for Social Networking Sites and Beyond
    by Pinaki Dasgupta

  • 2011 Advertiser Pressure on Newspaper Journalists: A Survey
    by De Smet, Dries & Vanormelingen, Stijn

  • 2011 The Market for Fake Observations
    by Brekke, Kjellr Arne & Nilsen , Tore

  • 2011 Internet, IT-boomen och reklambranschen under andra hälften av nittiotalet - Transkript av ett vittnesseminarium på ABF-huset i Stockholm den 17 februari 2010
    by Sjöblom (red.), Gustav & Axelsson (red.), Ann-Sofie & Broberg (red.), Oskar

  • 2011 The Effect of Customer Loyalty Programs on the Shopping Behavior in Retail : Loyalty Programs versus Loyalty Cards in the German Food Retail
    by Nikola Ziehe & Raina Stoll

  • 2011 Advertising And Consumer Awareness Of New, Differentiated Products
    by Alicia Barroso & Gerard Llobet

  • 2011 Non-comparative versus Comparative Advertising of Quality
    by Winand Emons & Claude Fluet

  • 2011 Persuading Consumers with Social Attitudes
    by Stefan Buehler & Daniel Halbheer

  • 2011 Trading Away Wide Brands for Cheap Brands
    by Swati Dhingra

  • 2011 Advertising Expenditure and Consumer Prices
    by Ferdinand Rauch

  • 2011 The motivation structure of electronic word-of-mouth: Effects of personality on the generation of online articulations
    by Helm, Roland & Moeller, Michael

  • 2011 Not all that glitters is gold - not all that foreign currency what it seems?
    by Kíra Martin

  • 2011 Not all that glitters is gold - not all that foreign currency what it seems?
    by Éva Gulyás

  • 2011 The rise of product placement in Hungary
    by Árpád Papp-Váry PhD

  • 2011 Accounting Aspects of Pricing and Transfer Pricing Decisions
    by Tünde Veres

  • 2011 Stock Exchanges - situations and future,specialized on the Budapest Stock Exchange Trading System Future
    by Richard Szabó

  • 2011 Possibilities for data management and online business at Small and Midsized Businesses
    by Richard Galli

  • 2011 Password strength and memorability
    by András Keszthelyi

  • 2011 There is Life in Junk too
    by Zoltán Török

  • 2011 Renaming as a tool of city-branding
    by Árpád Papp-Váry PhD

  • 2011 Burnout of students at Óbuda University
    by Kornélia Lazányi

  • 2011 Integrated Marketing Communication and Brand Management: the Case Study of Fiat 500
    by Simonetta Pattuglia

  • 2011 A Mathematical Model For A Company'S Advertising Strategy
    by Laura UNGUREANU

  • 2011 The Strategic Analysis of Singapore`s Brand and Rebrand Campaigns
    by Ruxandra-Irina POPESCU & Razvan-Andrei CORBOS

  • 2011 The Role Of Libraries In The Improvement Of Urban Competitiveness. The Contribution Of The "Carol I" Central University Library To The Development Of Bucharest
    by Ruxandra-Irina POPESCU & R?zvan-Andrei CORBO?

  • 2011 Csr – A Marketing Tool?
    by MIHALACHE, Silvia-Ştefania

  • 2011 Young Consumers’ Perspectives of Website Visualization: A Gender Perspective
    by Ozdemir, Erkan & Kilic, Serkan

  • 2011 Keep It Formative, Stupid! Brand-Related Model
    by Ichim Cosmin & Dumea Andrei-Cosmin

  • 2011 Global Trends in Advertising Campaigns – Integration of Social Media
    by Dindire Laura & Munteanu Andreea

  • 2011 Descriptive Study of the Promotional Communication Systems Successfully Applied in Banking Institutions
    by Dindire Laura & Munteanu Andreea

  • 2011 Communication Potential of Fidelity Cards
    by Stoica Ana-Maria

  • 2011 The Persuasive Communication in Marketing Strategies
    by Purice Suzana & ªerban Monica

  • 2011 Orange Brand Image on the Romanian Mobile Telephony and its Effect on Company’s Performance in Crisis Context
    by Parpandel Denisa Elena & Gãnescu Cristina & Pepenel Madeleine

  • 2011 Wireless Advertising: A Study Of Mobile Phone Users
    by Gurau Cãlin

  • 2011 Selling when Brand Image Matters
    by Stefan Buehler & Daniel Halbheer

  • 2011 It’s Not Just a Brand Name: the Impact of Language on Consumer Attitude and Behavior
    by Ernest Cyril de Run & Teh Chin Yee & Muhammad Khalique

  • 2011 The role of the advertising agency: Standardization/Adaptation
    by Aygul Isayeva

  • 2011 Evidence On Internet Communication Management Strategies For Luxury Brands
    by Angy Geerts & Nathalie Veg-Sala

  • 2011 Advertising To Adolescents: An Examination Of Skepticism
    by Annette Singleton Jackson

  • 2011 Conceptual Aspects Regarding The Specifics Of Marketing Strategies In The Audiovisual Field
    by BUDACIA, Andreea

  • 2011 Corporate Social Initiatives, Another Face For Companies
    by VALCEANU, Gabriela

  • 2011 Advertising To The Older Consumer Becomes More Important
    by Stanton, John L.

  • 2011 Global and Local Features in Romanian Commercials broadcast at Christmas Time
    by Mădălina MORARU (BUGA)

  • 2011 The abstractness of luxury
    by Hansen, Jochim & Wänke, Michaela

  • 2011 Is targeted advertising always beneficial?
    by Ben Elhadj-Ben Brahim, Nada & Lahmandi-Ayed, Rim & Laussel, Didier

  • 2011 Generadores de valor para clientes de productos industriales. Caso: laminado doblecapa de polipropileno biorientado (PPBO) metalizado, para empaque de alimentos
    by Jaime Baby Moreno & Juan Gonzalo Londoño Jaramillo & Lux Stella Cabrera Viveros & Hernán Lozano

  • 2011 Factors Affecting Consumer Attention in Billboards Advertising
    by Javed Hussain & Rizwan Khan Nizamani

  • 2011 Murfatlar Brand Personality
    by Alex Gavrilescu

  • 2011 The 5-D Model Analysis Of Brd & Bt Financial Institutions In Terms Of The Characters That Appear In Advertisements
    by Paula Cristina BRUJ & Daniel CAZAN

  • 2011 The 5-D Model Analysis Of Brd & Bt Financial Institutions In Terms Of The Characters That Appear In Advertisements
    by Paula Cristina BRUJ & Daniel CAZAN

  • 2011 The 5-D Model Analysis Of Brd & Bt Financial Institutions In Terms Of The Characters That Appear In Advertisements
    by Paula Cristina BRUJ & Daniel CAZAN

  • 2011 Confusing Borders Between Marketing And Reality
    by Lect. Flaviu Meghisan Ph. D & Georgeta-Madalina Meghisan Ph. D

  • 2011 Advertising In Relation To External Commerce Activities
    by Laurentiu Radu

  • 2011 Us And Thai Advertising: A Cross Cultural Analysis
    by Victoria SEITZ & Nabil RAZZOUK & Pasinee KAEWMESRI

  • 2011 On-Line Marketing-Communication In Hungary
    by Krisztina Taralik

  • 2011 Platform Siphoning: Ad-Avoidance and Media Content
    by Simon P. Anderson & Joshua S. Gans

  • 2011 "Personal Influence": Social Context and Political Competition
    by Andrea Galeotti & Andrea Mattozzi

  • 2011 Government Advertising and Media Coverage of Corruption Scandals
    by Rafael Di Tella & Ignacio Franceschelli

  • 2010 Zufall und Notwendigkeit: Untersuchungen zur mathematischen Modellierung des Produktlebenszyklus
    by Herold, Jörg & Völker, Lutz

  • 2010 Opportunity Knocks: An Economic Analysis of Television Advertisements
    by Andrew Hanks & Trenton Smith & Attila Tasnadi

  • 2010 Preliminary Studies on a Variant of TSP for Servicing Printers and Copiers
    by Daniela Favaretto & Paola Pellegrini

  • 2010 Selling When Brand Image Matters
    by Stefan Bühler & Daniel Halbheer

  • 2010 Advertised Meeting-the-Competition Clauses: Collusion Instead of Price Discrimination
    by Oliver Budzinski & Jürgen-Peter Kretschmer

  • 2010 Sales and Advertising Rivalry in Interwar US Department Stores
    by Peter Scott & James Walker

  • 2010 The marketing spirit from the perspective of moral values
    by Dumea, Andrei Cosmin & Mariciuc, Dragos Florentin

  • 2010 Pre-entry advertising, entry deterrence and multi-informational signaling
    by Weinem, Michael & Heil, Oliver

  • 2010 Pricing, Advertising, and Market Structure with Frictions
    by Gomis-Porqueras, Pedro & Julien, Benoit & Wang, Chengsi

  • 2010 Advance-Purchase Programs: When to Introduce and What to Inform Consumers
    by Zhang, Tianle

  • 2010 Getting into Your Head(Ache): The Information Content of Advertising in the Over-the-Counter Analgesics Industry
    by Anderson, Simon & Ciliberto, Federico & Liaukonyte, Jura

  • 2010 Marketing Concept as a Tool for Development of Tourism in Kosovo
    by Ukaj, Fatos

  • 2010 The Role of Search Engine Optimization in Search Rankings
    by Berman, Ron & Katona, Zsolt

  • 2010 Internet Marketing in Cultural Industries: from movie to arts
    by Besana, Angela

  • 2010 Social Networks, Personalized Advertising, and Privacy Controls
    by Catherine Tucker

  • 2010 Green Leader or Green Liar? Differentiation and the role of NGOs
    by Mireille Chiroleu-Assouline

  • 2010 Health Insurance Competition in Germany - The Role of Advertising
    by Bettina Becker & Silke Uebelmesser

  • 2010 Efectos de los videojuegos en las marcas emplazadas: la transmisión de imagen a través de las emociones
    by Inés Küster Boluda & Natalia Vila López & Vicente Castillo

  • 2010 Product placement in video games as a marketing strategy: an attempt to analysis in Disney company
    by Elena Pardo & Inés Küster Boluda & Torpong Suemanotham

  • 2010 The role of program quality and publicly-owned platforms in the free to air broadcasting industry
    by Francisco Martínez-Sánchez & Miguel González-Maestre

  • 2010 Does Shelf-Labeling of Organic Foods Increase Sales? Results from a Natural Experiment
    by Daunfeldt, Sven-Olov & Rudholm, Niklas

  • 2010 Does Shelf-Labeling of Organic Foods Increase Sales? Results from a Natural Experiment
    by Daunfeldt, Sven-Olov & Rudholm, Niklas

  • 2010 Product Diversity in a Vertical Distribution Channel under Monopolistic Competition
    by Bykadorov Igor

  • 2010 Competition in the Pharmaceutical Industry: How do Quality Differences Shape Advertising Strategies?
    by de Frutos, Maria-Angeles & Ornaghi, Carmine & Siotis, Georges

  • 2010 Pricing and Information Disclosure in Markets with Loss-Averse Consumers
    by Karle, Heiko & Peitz, Martin

  • 2010 Platform Siphoning: Ad-Avoidance and Media Content
    by Anderson, Simon P & Gans, Joshua

  • 2010 Cinismo y publicidad
    by Federico García Barrientos

  • 2010 Information and Industry Dynamics
    by Emin M. Dinlersoz & Mehmet Yorukoglu

  • 2010 The Renaissance of Word-of-Mouth Marketing: A 'New' Standard in Twenty-First Century Marketing Management?!
    by Norbert H. Meiners & Ulf Schwarting & Bernd Seeberger

  • 2010 A Review of Strategic Options for Achieving a Country Brand for Romania
    by Ruxandra-Irina POPESCU & Razvan-Andrei CORBOS

  • 2010 Brand Management Nowadays
    by Silvia Delia OLARU & Elena GURGU

  • 2010 Rural buyers' perception about mosquito repellants
    by D. MEHTA & Anand GARG & Naveen K. MEHTA

  • 2010 Rebranding campaign of the Romanian Society of Radiodifusion – strategic option for the growth of the organization’s efficacy
    by Ruxandra Irina POPESCU & Razvan-Andrei CORBOS

  • 2010 Advertising Industry - Trends, Opportunities And Challenges With Special Emphasis Of Chinese Tourism
    by Dzidrov, Misko

  • 2010 Brand Management In Media Crisis
    by IONESCU, Adrian

  • 2010 Modeling a response function to frequency of advertising
    by Lutoshkin, Igor

  • 2010 The Brand Identity: A Strategic Shift for Success
    by Victor Danciu

  • 2010 Covert Marketing: A Virtual Media Communication Vehicle
    by Pradeep Kautish

  • 2010 Main differences in Body Image (BI) perception between American and Chinese consumers: selected research results
    by Dagmar Skokanová

  • 2010 Private label development in the Republic of Serbia
    by Jelena Koncar & Goran Vukmirovic & Zita Petrovic Katai

  • 2010 Effects of Financial and Economical Crisis in Romanian Media and Advertising Industries
    by Pavel Camelia

  • 2010 Planning Marketing Activity during Periods of Crisis
    by Iordache Maria Carmen & Ciochina Iuliana

  • 2010 Mobile Marketing - Trends On The Romanian Advertising Market
    by Dinu Cristina & Iatagan Mariana & Natalia Manea

  • 2010 MARKETING IN CONTEMPORARY ENVIRONMENT - TRADITIONAL Vs. VALUE-ADDED MARKETING
    by Duro Horvat & Natasa Trojak

  • 2010 The Impact Of Consumers Attitude Toward Advertising On Product Attitude
    by Comiati Raluca & Plaias Ioan

  • 2010 Prioritized Actions For Marketing Improvement: A Tool For Small Business Marketing Programmes
    by Nikola Rovis

  • 2010 Branding Impact On The Economic Development Of Cities And Counties - Example Branding City Of Ilok
    by Mane Medic & Mario Banozic & Mladen Pancic

  • 2010 Advergames: Characteristics, Limitations And Potential
    by Gurau Calin

  • 2010 New Trends In The Advertising Policy Of Romanian And Ue Companies
    by Gherman Cristina

  • 2010 Marketing Expenditures and Word-of-Mouth Communication: Complements or Substitutes?
    by Armelini, Guillermo & Villanueva, Julian

  • 2010 Pharmaceutical Market(ing): Theory and Reality
    by Stevan Vasiljev & Darko Pantelic

  • 2010 Implicatiile Crizei Economico-Financiare asupra Publicitatii - Implications of the Economical Crisis on Advertising (Romanian version)
    by Lecturer Ph.D. Florentina POPAU

  • 2010 What Executives Can Learn from U2: An Exploratory Study
    by Francis Petit

  • 2010 Measuring Service Quality And Customer Satisfaction: An Empirical Study In The Senior-Care Organizations In Rural Areas Of Central Taiwan
    by Chan-Chien Chiu & Wei-Chiang Chen & Hsing-Yun Chang

  • 2010 Evidence On The Marketing Approaches Targeting Gay And Lesbian Consumers
    by Susan Baxter

  • 2010 Advertising and Post-Decembrist Popular Culture in Romania
    by Mădălina MORARU (BUGA)

  • 2010 The Rhetoric of Greek Political Advertisements
    by Stamatis POULAKIDAKOS & Anastasia VENETI

  • 2010 Store Environment and Advertising. Investigating Two Manipulative Forces from the Supermarket
    by Joeri Clochet & Sam Cosaert & Laurens Cherchye & Bram De Rock

  • 2010 Towards a Theory for Professional Communications. Discourse and Communication Elements in Contemporary Marketing and PR Strategies
    by Haase, Fee-Alexandra

  • 2010 Análisis de los factores determinantes del uso de mensajes SMS para participar en programas de televisión
    by Tavera, Juan Fernando & Ruiz Mafé, Carla & Sanz Blas, Silvia

  • 2010 Identity, image and corporate reputation
    by Vadim Dumitrascu & Roxana Arabela Dumitrascu

  • 2010 The role of mass media in modern democracy
    by Camelia Pavel

  • 2010 Los precios forward sobre electricidad. ¿Determinados racionalmente por los agentes del mercado colombiano?
    by Gloria Stella Salazar Marín & Javier Pantoja

  • 2010 Estética Y Ambientación De Los Supermercados De La Ciudad De Cartagena
    by EMPERATRÍZ LONDOÑO ALDANA & JULIO JOSÉ SERPA & MIGDONIA DUNCAN ORTEGA & STEPHANIE OCHOA

  • 2010 Asepsia En Los Supermercados De La Ciudad De Cartagena
    by EMPERATRIZ LONDOÑO ALDANA & YURAINY VILLERO FORTICH & ARLYN CERVANTES ALONSO & KATIANA PÉREZ GONZÁLEZ

  • 2010 La administraciòn financiera: una utopìa en las microempresas
    by Gladys Yaneth Mariño Becerra & Inelia Medina Sandoval

  • 2010 Caso De Estudio: Re-Lanzamiento Del Toyota Corolla
    by JOSÉ LUIS SAAVEDRA TORRES

  • 2010 Advertising Expenditures Interaction with Business Cycles and Firm Value: An Empirical Analysis with US Companies
    by Graziela Fortunato & Walter Ness & Arilton Teixeira & Paulo Cesar Motta

  • 2010 La loi sur le crédit à la consommation : la protection de la clientèle au coeur de la prévention et du contrôle bancaire et assurantiel
    by Sellier, C.

  • 2010 Le dispositif de traitement des situations de surendettement des particuliers : les principaux effets de la loi Lagarde
    by Béguery, M.

  • 2010 The Great Depression and the current crisis: brand-related attitudes
    by Cosmin Ichim

  • 2010 Environmental Claims And Advertisement Effectiveness: An Experimental Study On Print Advertisements
    by Umit Alnıacık & Cengiz Yilmaz & Esra Alnıacık

  • 2010 Romanian Consumer Perception Towards Mobile Marketing Campaigns
    by Iacob Catoiu & Daniel Adrian Gardan

  • 2010 Celebrity Endorsement In Advertising
    by Vlad ROSCA

  • 2010 Celebrity Endorsement In Advertising
    by Vlad ROSCA

  • 2010 Celebrity Endorsement In Advertising
    by Vlad ROSCA

  • 2010 The Forms Of Unconventional Advertising – A Theoretical Approach
    by Maria Alina JURCA

  • 2010 The Forms Of Unconventional Advertising – A Theoretical Approach
    by Maria Alina JURCA

  • 2010 The Forms Of Unconventional Advertising – A Theoretical Approach
    by Maria Alina JURCA

  • 2010 The Role Of Tourism Marketing In The Strategic Development Of The Town Of Rovaniemi
    by Ruxandra Irina POPESCU & Razvan-Andrei CORBOS

  • 2010 The Role Of Tourism Marketing In The Strategic Development Of The Town Of Rovaniemi
    by Ruxandra Irina POPESCU & Razvan-Andrei CORBOS

  • 2010 The Role Of Tourism Marketing In The Strategic Development Of The Town Of Rovaniemi
    by Ruxandra Irina POPESCU & Razvan-Andrei CORBOS

  • 2010 The Impact Of Endorsers’ Characteristics On Consumers’ Reaction To The Ads
    by Raluca COMIATI & Ioan PLAIAS

  • 2010 The Impact Of Endorsers’ Characteristics On Consumers’ Reaction To The Ads
    by Raluca COMIATI & Ioan PLAIAS

  • 2010 The Impact Of Endorsers’ Characteristics On Consumers’ Reaction To The Ads
    by Raluca COMIATI & Ioan PLAIAS

  • 2010 Marketing Communications As A Strategic Function Of Marketing
    by Olimpia Oancea Ph.D Student & Victoria-Mihaela Brînzea Ph.D Student

  • 2010 How To Manage A Public Relations Crisis
    by Assoc. Prof. Sorina-Raula Gîrboveanu Ph.D & Silvia-Mihaela Pavel Ph.D Student

  • 2010 Advertising Communication During Crisis
    by Silvia-Mihaela Pavel Ph. D Student

  • 2010 Promoting Private Equity Funds
    by Phd. Student . Ioana Radu & Phd. Student. Mihaela Funaru

  • 2010 Health Insurance Competition in Germany - the Role of Advertising
    by Bettina Becker & Silke Uebelmesser

  • 2010 The Effects of Pharmaceutical Marketing and Promotion on Adverse Drug Events and Regulation
    by Guy David & Sara Markowitz & Seth Richards-Shubik

  • 2010 The Impact of Targeting Technology on Advertising Markets and Media Competition
    by Susan Athey & Joshua S. Gans

  • 2010 Online Advertising: Heterogeneity and Conflation in Market Design
    by Jonathan Levin & Paul Milgrom

  • 2010 Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions
    by Benjamin Edelman & Michael Schwarz

  • 2010 Computer Mediated Transactions
    by Hal R. Varian

  • 2009 Learning How to Consume and Returns to Product Promotion
    by Zakaria Babutsidze

  • 2009 Optimal investment in age-structured goodwill
    by Silvia Faggian & Luca Grosset

  • 2009 Non-Price Determinants of Automotive Demand: Restyling Matters Most
    by Oleg Korenok & George E. Hoffer & Edward L. Millner

  • 2009 Learning How to Consume and Returns to Product Promotion
    by Babutsidze, Zakaria

  • 2009 Habit Formation, Demand and Growth through Product Innovation
    by Garcia-Torres, M. Abraham

  • 2009 Intangible assets and competitiveness in Spain: an approach based on trademark registration data in Catalonia (1850-1946)
    by Sáiz, Patricio & Fernández, Paloma

  • 2009 Advertising for Attention in a Consumer Search Model
    by Marco A. Haan & Jose Luis Moraga-Gonzalez

  • 2009 Satisfaction and Disappointment in Consumer Choices
    by Egbert, Henrik & Mengov, George

  • 2009 Advertising Message Processing Amongst Urban Children: With Reference To TV Advertising in Pakistan
    by Zain, Ul Abideen & Farooq, Waqas

  • 2009 A Study On The Association Between Brand Awareness And Consumer/Brand Loyalty For The Packaged Milk Industry In Pakistan
    by Subhani, Muhammad Imtiaz & Osman, Ms.Amber

  • 2009 Applied arts and design in museums: USA and Milan experience
    by Besana, Angela

  • 2009 The Italian Art Market and the importance of communication strategies: from fairs to auction houses’ best practices
    by Besana, Angela

  • 2009 Bayesian Persuasion
    by Emir Kamenica & Matthew Gentzkow

  • 2009 Position Auctions with Consumer Search
    by Susan Athey & Glenn Ellison

  • 2009 Le comportement des producteurs de biens addictifs légaux : implications d'une demande avec interactions sociales
    by Sophie Massin

  • 2009 Advertising and Business Cycle Fluctuations
    by Benedetto Molinari & Francesco Turino

  • 2009 Optimal quality scores in sponsored search auctions: Full extraction of advertisers' surplus
    by Kiho Yoon

  • 2009 Paying to Remove Advertisements
    by Tåg, Joacim

  • 2009 Intransparent Markets and Intra-Industry Trade
    by Gormsen, Christian

  • 2009 Enjoy! Assertive language and consumer compliance in (non)hedonic contexts
    by Ann Kronrod & Amir Grinstein & Luc Wathieu

  • 2009 What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment
    by Marianne Bertrand & Sendhil Mullainathan & Dean Karlan & Eldar Shafir & Jonathan Zinman

  • 2009 What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment
    by Bertrand, Marianne & Karlan, Dean & Mullainathan, Sendhil & Shafir, Eldar & Zinman, Jonathan

  • 2009 Advertising for attention in a consumer search model
    by Haan, Marco A. & Moraga-Gonzalez, Jose L.

  • 2009 Beef up Your Competitor: A Model of Advertising Cooperation between Internet Search Engines
    by Geza Sapi & Irina Suleymanova

  • 2009 Product Pricing when Demand Follows a Rule of Thumb
    by Christina Matzke & Benedikt Wirth

  • 2009 Advertising Versus Sales In Demand Creation
    by Gal Hochman & Oded Hochman

  • 2009 Interrelation between advertising efficiency and corporate sales
    by Ferenc KATONA

  • 2009 Neuromarketing – Getting Inside The Customer’S Mind
    by Pop Ciprian-Marcel & Radomir Lacramioara & Maniu Andreea Ioana & Zaharie Monica Maria

  • 2009 Image Transfer In Corporate Event Sponsorship: Assessing The Impact Of Team Identification And Event-Sponsor Fit
    by Kevin P. Gwinner & Brian V. Larson & Scott R. Swanson

  • 2009 Promotion Strategy Specific to Organizations Participating in “Back to School” Program
    by Irina SUSANU & Nicoleta CRISTACHE & Sofia DAVID & Liljana ELMAZI & Alexandru NEDELEA

  • 2009 Cost Quality Management
    by Vitanova Gordana & Tatjana Spaseska

  • 2009 Companies With Market Positioning Brands
    by Ruxandra Radoviciu & Filimon Stremtan

  • 2009 Integrated Communication €“ Creating The Right Relations With The Right Customers Title
    by Ana-Maria Stoica & Raluca-Ionela Cretoiu

  • 2009 Human resources management in advertising agency
    by Cristina Leovaridis

  • 2009 Human resources management in advertising agency
    by Cristina Leovaridis

  • 2009 Human resources management in advertising agency
    by Cristina Leovaridis

  • 2009 The brand – an increasing factor of a tourist destination’s competitiveness
    by Maria Carmen Iordache & Iuliana Cebuc & Laura Panoiu

  • 2009 The brand – an increasing factor of a tourist destination’s competitiveness
    by Maria Carmen Iordache & Iuliana Cebuc & Laura Panoiu

  • 2009 The brand – an increasing factor of a tourist destination’s competitiveness
    by Maria Carmen Iordache & Iuliana Cebuc & Laura Panoiu

  • 2009 Print Advertising In The Us And Hong Kong: A Comparative Analysis
    by Victoria Ann SEITZ & Olesia LUPU & Nabil RAZZOUK & Ka Man Carman CHU

  • 2009 The Online Advertising Industry: Economics, Evolution, and Privacy
    by David S. Evans

  • 2009 The Economics of Online Crime
    by Tyler Moore & Richard Clayton & Ross Anderson

  • 2009 Misselling through Agents
    by Roman Inderst & Marco Ottaviani

  • 2009 Skewed Bidding in Pay-per-Action Auctions for Online Advertising
    by Nikhil Agarwal & Susan Athey & David Yang

  • 2008 Do Consumers Benefit from Concentration in the New Economy? A Review of Google's Mergers, Acquisitions, and Arrangements
    by Beschorner, Patrick Frank Ernst

  • 2008 Modelling smoothly the joint effect of several advertising media on sales in a homogeneous market
    by Annamaria Sorato & Bruno Viscolani

  • 2008 Leading advertisers efficiency evaluated by data envelopment analysis
    by Andrea Ellero & Stefania Funari & Elena Moretti

  • 2008 Exposure Order Effects and Advertising Competition
    by Oksana Loginova

  • 2008 Afrikaanse musiek en die model van rasionele verslawing
    by Ansie de Wet

  • 2008 Loss leader or low margin leader? Advertising and the degree of product differentiation
    by Witness Simbanegavi

  • 2008 Does Mass-media Fuel, and Easy Credit Facilitate, Impulse Buys?
    by Huovinen, Pasi & Rouvinen, Petri

  • 2008 Reference Dependence and Market Competition
    by Zhou, Jidong

  • 2008 Fishy Gifts: Bribing with Shame and Guilt
    by Ong, David

  • 2008 Advertising Styles’ Impact on Attention in Pakistan
    by Hussain, Syed Karamatullah & Riaz, Kashif & Kazi, Abdul Kabeer & Herani, Gobind M.

  • 2008 An analysis of the role of liking on the memorial response to advertising
    by Sergio, Brasini & Marzia, Freo & Giorgio, Tassinari

  • 2008 A new theorem for optimizing the advertising budget
    by Wright, Malcolm

  • 2008 Outflow Dynamics in Modeling Oligopoly Markets: The Case of the Mobile Telecommunications Market in Poland
    by Sznajd-Weron, Katarzyna & Weron, Rafal & Wloszczowska, Maja

  • 2008 A Dynamic Model of Sponsored Search Advertising
    by Song Yao & Carl F. Mela

  • 2008 Introduction of Software Products and Services Through "Public" Beta Launches
    by Amit Mehra & Gireesh Shrimali

  • 2008 Economic Factors Underlying the Unbundling of Advertising Agency Services
    by Mohammad Arzaghi & Ernst R. Berndt & James C. Davis & Alvin J. Silk

  • 2008 On Best-Response Bidding in GSP Auctions
    by Matthew Cary & Aparna Das & Benjamin Edelman & Ioannis Giotis & Kurtis Heimerl & Anna R. Karlin & Claire Mathieu & Michael Schwarz

  • 2008 Semi-collusive advertising and pricing in experimental duopolies
    by Andreas Nicklisch

  • 2008 Umbrella Branding and External Certification
    by Hendrik Hakenes & Martin Peitz

  • 2008 Advertising, Entry Deterrence, and Industry Innovation
    by Shi Qi

  • 2008 With a little help from my enemy: comparative advertising as a signal of quality
    by Francesca BARIGOZZI & Paolo Giorgio GARELLA & Martin PEITZ

  • 2008 Ripensare le relazioni tra marketing e brand tra obiettivi multidimensionali e misure complesse: verso una business ecology
    by Luciano PILOTTI

  • 2008 Simulating Sequential Search Models with Genetic Algorithms: Analysis of Price Ceilings, Taxes, Advertising and Welfare
    by Ian McCarthy

  • 2008 Advertising Intensity and Welfare in an Equilibrium Search Model
    by Ian McCarthy

  • 2008 Using Agency Theory in Understanding Switching Behavior in B2B Service Industries “I”
    by Ehab M. Abou Aish & Wael A. Kortam & Salah S. Hassan

  • 2008 Estimating critical mass in the global cellular telephony market
    by Michal Grajek & Tobias Kretschmer

  • 2008 Market Feedback and Team Commitment in Radical Product Innovation Process
    by Berchicci, L. & Tucci, C.L.

  • 2008 Gender Identity Salience and Perceived Vulnerability to Breast Cancer
    by Sweldens, S.T.L.R. & Puntoni, S. & Tavassoli, N.T.

  • 2008 Cross-National Logo Evaluation Analysis: An Individual Level Approach
    by van der Lans, R.J.A. & Cote, J.A. & Cole, C.A. & Leong, S.M. & Smidts, A. & Henderson, P.W. & Bluemelhuber, C. & Bottomley, P.A. & Doyle, J.R. & Fedorikhin, A.S. & Janakiraman, M. & Ramaseshan, B. & Schmitt, B.H.

  • 2008 Brain Mechanisms of Persuasion: How "Expert Power" Modulates Memory and Attitudes
    by Klucharev, V. & Smidts, A. & Fernández, G.

  • 2008 Comparative Advertising: disclosing horizontal match information
    by Simon P. ANDERSON & Régis RENAULT

  • 2008 Seasonality and the Effect of Advertising on Price
    by Genesove, David & Simhon, Avi

  • 2008 Turning Trade Marks into Brands: how Advertising Agencies Created Brands in the Global Market Place, 1900-1930
    by Stefan Schwarzkopf

  • 2008 Dissipative Advertising Signals Quality even without Repeat Purchases
    by Laurent Linnemer

  • 2008 Viewer Sampling and Quality Signaling in a Television Market
    by Levent Çelik

  • 2008 Monopoly Provision of Tune-ins
    by Levent Çelik

  • 2008 Strategic Informative Advertising in a Horizontally Differentiated Duopoly
    by Levent Çelik

  • 2008 Co-branding: The Stae of the Art
    by Bernd Helmig & Jan-Alexander Huber & Peter S. H. Leeflang

  • 2008 Marketing Research In Advertising
    by Vranceanu Diana & Popescu Ioana Cecilia & Tatu Cristi

  • 2008 The Style In The Language Of Promotional Literature
    by Pop Anamaria Mirabela

  • 2008 Le Discours Autobiographique Et La Publicité
    by Bogdan Rodica

  • 2008 Advertising Styles’ Impact on Attention in Pakistan
    by Kashif Riaz & Syed Karamatullah Hussainy & Abdul Kabeer Kazi & Gobind M. Herani

  • 2008 Factors Influencing Brand Loyalty In Professional Sports Fans
    by Yun-Tsan Lin & Chen-Hsien Lin

  • 2008 Psychological Pricing. Private vs. Professional Vendors
    by T. Van Caneghem

  • 2008 Online-Werbung: Wettbewerb und Verbraucherschutz kommen zu kurz
    by Georg Erber & Marco Mundelius

  • 2008 La influencia de la comunicación comercial en el proceso decisional jerárquico: una evaluación empírica en el contexto educativo
    by Gema Martínez Navarro & Jaime Rivera-Camino

  • 2008 Werbekonjunktur: Aufschwung war gestern
    by Herbert Hofmann

  • 2008 Management Of Consumers’ Attention €“ What Can The Advertiser Do To Survive The Media Revolution
    by Kwiatkowska Joanna

  • 2008 Legal and Regulatory Forbiddances in the Field of International Advertising
    by Silvia PUIU

  • 2008 The Impact Of Deontologic Code From The Health Services Area On The Promotional Activities
    by Ileana Raducanu

  • 2007 Strategic Advertisement with Externalities: A New Dynamic Approach
    by Reinoud Joosten

  • 2007 Neuroökonomie und Neuromarketing: Neurale Korrelate strategischer Entscheidungen
    by Hain, Cornelia & Lehmann-Waffenschmidt, Marco & Kenning, Peter

  • 2007 Advertising And Labour Supply : Why Do Americans Work Such Long Hours?
    by Cowling, Keith & Poolsombat, Rattanasuda

  • 2007 A fractional optimal control problem for maximizing advertising efficiency
    by Igor Bykadorov & Andrea Ellero & Stefania Funari & Elena Moretti

  • 2007 Advertising and production of a seasonal good for a heterogeneous market: from total segment separability to real media
    by Daniela Favaretto & Bruno Viscolani

  • 2007 Price Discrimination and Audience Composition in Advertising-Based Broadcasting
    by Roberto Roson

  • 2007 The Impact of Temperature Change on Energy Demand a Dynamic Panel Analysis
    by Roberto Roson & Enrica de Cian & Elisa Lanzi

  • 2007 The Dynamics of Price and Advertising as Signals of Quality
    by Musa Ayar

  • 2007 Advertising and Cost Reduction
    by Giovanni Immordino

  • 2007 Dynamic Advertising with Spillovers: Cartel vs Competitive Fringe
    by Luca Lambertini & Arsen Palestini

  • 2007 The Effects of Detailing on Prescribing Decisions under Two-Sided Learning
    by Ching, Andrew & Ishihara, Masakazu

  • 2007 Deriving the Pricing Power of Product Features by Mining Consumer Reviews
    by Nikolay Archak & Anindya Ghose & Panagiotis G. Ipeirotis

  • 2007 An Empirical Analysis of Search Engine Advertising: Sponsored Search and Cross-Selling in Electronic Markets
    by Anindya Ghose & Sha Yang

  • 2007 Search Engine Advertising: Pricing Ads to Context
    by Avi Goldfarb & Catherine Tucker

  • 2007 Metodi quantitativi di rilevazione dell’impatto della comunicazione nelle strategie di marketing
    by Matteo FINI & Patrizio GREGORI

  • 2007 Metodi quantitativi di valutazione e monitoraggio dei rapporti con la clientela. Strategie di marketing e modelli di customer equity
    by Matteo FINI & Patrizio GREGORI

  • 2007 Strategie di marketing e metodi quantitativi di valutazione economica del marchio
    by Matteo FINI & Patrizio GREGORI

  • 2007 Congruence Among Voters and Contributions to Political Campaigns
    by Elena Panova

  • 2007 Marketing Communication Drivers of Adoption Timing of a New E-Service among Existing Customers
    by Prins, R. & Verhoef, P.C.

  • 2007 The Role of National Culture in Advertising’s Sensitivity to Business Cycles: An Investigation Across All Continents
    by Deleersnyder, B. & Dekimpe, M.G. & Steenkamp, J-B.E.M. & Leeflang, P.S.H.

  • 2007 To be or not to be consistent in brand logo changes?
    by Czellar, Sandor & Kocher, Bruno

  • 2007 Measuring the Accountability of Advertising Expenses in the Presence of Sales Cost Inefficiency and Marketing Spillovers
    by Konstantinos Giannakas & Giannis Karagiannis & Vangelis Tzouvelekas

  • 2007 Umbrella Branding and External Certification
    by Hakenes, Hendrik & Peitz, Martin

  • 2007 Informative Advertising and Consumer Search in a Differentiated-Products Duopoly
    by Levent Celik

  • 2007 Applied Financial Marketing - Myth Versus Reality
    by Shojai, Shahin & Badcock, Julian & De Fursac Gash , Alex

  • 2007 The logic of the brand
    by Arvidsson, Adam

  • 2007 Correlación entre dimensiones de personalidad de marca y la marca emocional
    by José Luis Saavedra Torres & Oscar Colmenares & José Luis Pirela

  • 2007 Comunicarea de marketing – o analiza din perspectiva evolutiei opticii de marketing
    by Ioana Popescu

  • 2007 The Advertiser’S Reasons For Selecting An Advertising Agency- Asurveyofturkey’S Leading Advertisers
    by Tanses Gulsoy

  • 2007 Advertising And Intellectual Property Rights – A Key To Companies’ Competitiveness
    by Catalina Radu & Alina Catanet

  • 2007 The Press Release – The Media Instrument For Increasing Competitiveness
    by Alina Catanet & Catalina Radu

  • 2007 Personal Versus Mass Communication
    by Girboveanu Sorina

  • 2006 Benetton: identifying an image, imagining an identity
    by Giovanni Favero

  • 2006 Umbrella Branding and the Provision of Quality
    by Hakenes, Hendrik & Peitz, Martin

  • 2006 Going where the Ad leads you: On High Advertised Prices and Search where to buy
    by Maarten C.W. Janssen & Marielle C. Non

  • 2006 Comparative Advante and Efficient Advertising in the Attention Economy
    by Huberman, Bernardo & Wu, Fang

  • 2006 Advertising in Duopoly Market
    by Situngkir, Hokky

  • 2006 Understanding Advertising Adstock Transformations
    by Joy, Joseph

  • 2006 The dynamics of television advertising with boundedly rational consumers
    by Gomes, Orlando

  • 2006 Consideration Sets and Competitive Marketing
    by Eliaz, Kfir & Spiegler, Ran

  • 2006 Coarse Thinking and Persuasion
    by Sendhil Mullainathan & Joshua Schwartzstein & Andrei Shleifer

  • 2006 The Political Economy of "Truth-in-Advertising" Regulation During the Progressive Era
    by Zeynep Hansen & Marc T. Law

  • 2006 Advertising as Distortion of Learning in Markets with Network Externalities
    by Brekke, Kjell Arne & Rege, Mari

  • 2006 Advertising as a Distortion of Social Learning
    by Brekke, Kjell Arne & Rege, Mari

  • 2006 Dynamic and Competitive Effects of Direct Mailings
    by van Diepen, M. & Donkers, A.C.D. & Franses, Ph.H.B.F.

  • 2006 Polysemy in Advertising
    by Puntoni, S. & Schroeder, J.E. & Ritson, M.

  • 2006 comparative Advertising
    by Simon P. Anderson & Régis Renault

  • 2006 Advertising and endogenous exit in a differentiated duopoly
    by Andrea Mantovani & Giordano Mion

  • 2006 Brand Value, Preference and Customer Value Effects of Non-conventional Utility Products: An Experimental Analysis in Mexican Market
    by Rajagopal

  • 2006 Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis
    by Rajagopal

  • 2006 Ambiance Factors, Emotions, and Web User Behaviour:a Model Integrating and Affective and Symbolical Approach
    by Lambert, Brice

  • 2006 The Role of Advertising in Commercial Banking
    by Örs, Evren

  • 2006 Sales-Advertising Relationship: An Application of Panel Data from the German Automobile Industry
    by Petr Mariel & Cristina López & Karmele Fernández

  • 2006 Did the Euro Foster Online Price Competition? Evidence from an International Price Comparison Site
    by Michael R. Baye & J. Rupert J. Gatti & Paul Kattuman & John Morgan

  • 2006 Media Concentration and Consumer Product Prices
    by Anthony J. Dukes

  • 2006 Advertising and Conspicuous Consumption
    by Daniel Krähmer

  • 2006 Construyendo marcas. El futuro es de quienes construyen marcas de renombre
    by Eduardo Ruíz Tellez & Carmen Alarcon Romano

  • 2006 Specifics of the Communication Policy of the Banks in Bulgaria
    by Boyana Boyanova

  • 2006 Theoretical Approaches to Services Advertising and the Differences in Practice: AContent Analysis of Services Advertising in Turkey
    by Sevgi Ayse Ozturk

  • 2006 Marca – Definitie Si Semnificatii
    by Moisescu Ovidiu Ioan

  • 2006 What We, Belgian’S, Consider To Be Marketing
    by Pieter Billiau & Pieter Vandenberghe

  • 2005 Bootstrap inference on a nonlinear time series model of advertising effects
    by Miguel A. Arranz

  • 2005 Estimating Demand for Differentiated Products: The Case of Beer in the U.S
    by Christian Rojas & Everett B. Peterson

  • 2005 The Virtual Location of E-Tailers: Evidence from a B2C E-Commerce Market
    by Häring, Julia

  • 2005 Advertising, Pricing & Market Structure in Competitive Matching Markets
    by Edner Bataille & Benoit Julien

  • 2005 Sales and Promotions: A More General Model
    by Il-Horn Hann & Kai-Lung Hui & Sang-Yong Tom Lee & Ivan P.L. Png

  • 2005 Advertising in the US Personal Computer Industry
    by Michelle Sovinsky Goeree

  • 2005 The Advertising Push And The Brand Image Of The Marketing Degrees In Portugal
    by Joao Leitao & Ricardo Gouveia Rodrigues & Paulo Duarte

  • 2005 Regulation of Television advertising
    by Simon P. Anderson

  • 2005 Competing for Customers' Attention: Advertising When Consumers Have Imperfect Memory
    by Oksana Loginova

  • 2005 Coordination in markets with consumption externalities : the role of advertising and product quality
    by Ivan Pastine & Tuvana Pastine

  • 2005 Advertising and Consumer Search in a Duopoly Model
    by Maarten C.W. Janssen & Mariëlle C. Non

  • 2005 Equilibrium Pricing When Only Some Goods Are Advertised
    by Witness Simbanegavi

  • 2005 Informative Advertising: Competition or Cooperation?
    by Witness Simbanegavi

  • 2005 Rating Forecasts for Television Programs
    by Denny Meyer & Rob J. Hyndman

  • 2005 La Market Basket Analysis nell'e-commerce
    by Marilena TUCCI

  • 2005 Financing of Media Firms: Does Competition Matter?
    by Hans Jarle Kind & Tore Nilssen & Lars Sørgard

  • 2005 Media Concentration and Consumer Product Prices
    by Anthony J. Dukes

  • 2005 Look How Little I’m Advertising!
    by Kyle Bagwell & Per Baltzer Overgaard

  • 2005 Advertising, Brand Loyalty And Pricing
    by Ioana Chioveanu

  • 2005 Did the Euro Foster Online Price Competition? Evidence from an International Price Comparison Site
    by Michael R. Baye & J. Rupert J. Gatti & Paul Kattuman & John Morgan

  • 2005 Advertising on TV: Under- or Overprovision?
    by Kind, Hans Jarle & Nilssen, Tore & Sørgard, Lars

  • 2005 Financing of Media Firms: Does Competition Matter?
    by Kind, Hans Jarle & Nilssen, Tore & Sørgard, Lars

  • 2005 What's Psychology Worth? A Field Experiment in the Consumer Credit Market
    by Marianne Bertrand & Dean S. Karlan & Sendhil Mullainathan & Eldar Shafir & Jonathan Zinman

  • 2005 Repeat exposure effects of internet advertising
    by LEE, Janghyuk & BRILEY, Donnel A.

  • 2005 The media and advertising : a table of two-sided markets
    by Simon P., ANDERSON & Jean J., GABSZEWICZ

  • 2005 Advertising and Portfolio Choice
    by Henrik Cronqvist

  • 2005 The Media and Advertising: A Tale of Two-Sided Markets
    by Anderson, Simon P & Gabszewicz, Jean Jaskold

  • 2005 Coordination in Markets with Consumption Externalities: The Role of Advertising and Product Quality
    by Pastine, Ivan & Pastine, Tuvana

  • 2005 Advertising Content
    by Anderson, Simon P & Renault, Régis

  • 2005 The media and advertising : a tale of two-sided markets
    by ANDERSON, Simon P. & GABSZEWICZ, Jean J.

  • 2005 Quality Sorting and Networking: Evidence from the Advertising Agency Industry
    by Mohammad Arzaghi

  • 2005 Networking Off Madison Avenue
    by J. Vernon Henderson & Mohammad Arzaghi

  • 2005 Werbemarkt Fernsehen: Zur Eignung der Spektralanalyse als Prognoseinstrument
    by Guenter Lang

  • 2005 Abordarea Produsului Mobila Prin Prisma Comportamentului Consumatorului
    by Gheorghe MEGHISAN

  • 2005 Abordarea Produsului Mobila Prin Prisma Comportamentului Consumatorului
    by Gheorghe MEGHISAN

  • 2005 Abordarea Produsului Mobila Prin Prisma Comportamentului Consumatorului
    by Gheorghe MEGHISAN

  • 2004 Guided Search: The Value of a Reputation System
    by Aaron Schiff & John Kennes

  • 2004 On the Simple Economics of Advertising, Marketing, and Product Design
    by David P. Myatt & Justin P. Johnson

  • 2004 Adware, Shareware, and Consumer Privacy
    by Nataly Gantman & Yossi Spiegel

  • 2004 Umbrella branding and the provision of quality
    by Hakenes, Hendrik & Peitz, Martin

  • 2004 Advertising effects on awareness, consideration and brand choice using tracking data
    by Franses, Ph.H.B.F. & Vriens, M.

  • 2004 Internet media planning : an optimization model
    by LEE, Janghyuk & KERBACHE, Laoucine

  • 2004 Zykluskonforme Krise oder Strukturbruch? - Zeitreiheneigenschaften des deutschen Werbemarktes
    by Guenter Lang

  • 2004 Relatia Formare-Competente-Performante In Management
    by Teodora ROMAN

  • 2004 Relatia Formare-Competente-Performante In Management
    by Teodora ROMAN

  • 2004 Relatia Formare-Competente-Performante In Management
    by Teodora ROMAN

  • 2004 Comunicare Verbala Si Nonverbala
    by Sorina GIRBOVEANU

  • 2004 Comunicare Verbala Si Nonverbala
    by Sorina GIRBOVEANU

  • 2004 Comunicare Verbala Si Nonverbala
    by Sorina GIRBOVEANU

  • 2003 O Efeito Da Publicidade Experimentável Na Fixação Do Preço Dos Bens Duráveis
    by Paulo Maçãs & João Leitão & Carlos Osório

  • 2003 Inovação de produto ou saída para a crise? O lançamento da cerveja Brahma Chopp no verão de 1934
    by Teresa Cristina de Novaes Marques & Maria Teresa Ribeiro de Oliveira

  • 2003 How effective is advertising in duopoly markets?
    by Katarzyna Sznajd-Weron & Rafal Weron

  • 2003 Convergence and the Potential Ban on Interactive Product Placement in Germany
    by Christian Jansen

  • 2003 TV Advertising, Program Quality, and Product-Market Oligopoly
    by Tore Nilssen & Lars Sørgard

  • 2003 The Value of a Reputation System
    by John Kennes & Aaron Schiff

  • 2003 la publicité, la provocation, l’éthique (Advertising, provocation, ethics)
    by Yara Merhi

  • 2003 Direct-to-Consumer Advertising in Pharmaceutical Markets
    by Brekke, Kurt R. & Kuhn, Michael

  • 2003 Outline Pricing and the Euro Changeover: Cross-Country Comparisons
    by Kattuman, Paul & Michael R Baye & Rupert Gatti & John Morgan

  • 2003 The Manufacturer's Suggested Retail Price
    by Rosenkranz, Stephanie

  • 2003 Advertising and endogenous exit in a differentiated duopoly
    by MANTOVANI, Andrea & MION, Giordano

  • 2003 Advertising Intensity and R&D Intensity: Differences across Industries and Their Impact on Firm's Performance
    by Trina Larsen Andras & Srini S. Srinivasan

  • 2003 What's in a Name? Price Variation in Sport Facility Naming Rights
    by Timothy DeSchriver & Paul E. Jensen

  • 2002 New product introduction: determining optimal advertising policies
    by Bruno Viscolani

  • 2002 Intercultural communication in business ventures illustrated by two case studies
    by Hinner, Michael B. & Rülke, Tessa

  • 2002 Advertising Content
    by Simon P. Anderson & Régis Renault

  • 2002 Trusting Labels: A Matter of Numbers?
    by Thomas Liebi

  • 2002 Socially Optimal Mechanisms
    by Onderstal, A.M.

  • 2002 Optimal Campaigning in Presidential Elections: The Probability of Being Florida
    by Strömberg, David

  • 2002 Cognitive and Affective Consequences of Two Types of Incongruent Advertising
    by Loef, J. & Verlegh, P.W.J.

  • 2002 Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion
    by Steenkamp, J-B.E.M. & Nijs, V.R. & Hanssens, D.M. & Dekimpe, M.G.

  • 2002 The Role of Schema Salience in Ad Processing and Evaluation
    by Loef, J. & Antonides, G. & van Raaij, W.F.

  • 2002 Optimal Campaigning in Presidential Elections: The Probability of Being Florida
    by Strömberg, David

  • 2001 Customer Directed Advertising and Product Quality
    by Lola Esteban & Jose M. Hernandez & Jose Luis Moraga-Gonzalez

  • 2001 Who are the advertisers?
    by Nilssen,T. & Sorgard,L.

  • 2001 The TV industry : advertising and programming
    by Nilssen,T. & Sorgard,L.

  • 2001 The Effectiveness of Advertising Matching Purchase Motivation
    by Loef, J. & Antonides, G. & van Raaij, W.F.

  • 2001 Anchor Stores
    by Hideo Konishi & Michael Sandfort

  • 2001 Genèse du discours sur la nouvelle économie aux États-Unis
    by Patrice Flichy

  • 2000 TV Advertising, Programming Investments, and Product-Market Oligopoly
    by Nilssen, T. & Sorgard, L.

  • 2000 Qui a gagne la Coupe du Monde 1998? Determinants et importance de l'association durable des sponsors a l'evenement
    by Nanopoulos, P. & Walliser, B.

  • 2000 World Market Shares of Advertising TNCs: Intangible Comparative Advantage?
    by Lilach Nachum

  • 2000 E-Tam : a revision of the Technology Acceptance Model to explain website revisits
    by Heijden, Hans van der

  • 2000 Price Competition, Advertising and Media Market Concentration
    by Häckner, Jonas & Nyberg, Sten

  • 2000 Strategic informative advertising in a TV-advertising duopoly
    by Nilssen,T. & Sorgard,L.

  • 2000 Commercial publishing - a quiet life? Market power and performance on the Dutch market for consumer magazines
    by Jacco Hakfoort & Jürgen Weigand

  • 2000 Foreign and Indigenous Firms in the Media Cluster of Central London
    by Lilach Nachum & David Keeble

  • 1999 "We sold a million copies" - The Role of Advertising Past Sales
    by Paulo Klinger Monteiro & José Luis Moraga-González

  • 1999 Le score d'agrement peut-il rendre compte des performances cognitives d'une annonce publicitaire?
    by Caumont, D.

  • 1999 Estimating Advertising Half-Life and the Data Interval Bias
    by Fry, T.R.L. & Broadbent, S. & Dixon, J.M.

  • 1999 Direktmarknadsföring i Sverige - en studie av vad som produceras, i vilken omfattning och av hur många
    by Hjalmarson, Hanna & Wahlund, Richard

  • 1999 Campaign Advertising and Voter Welfare
    by Prat, Andrea

  • 1999 The Impact of Home Countries on the Competitiveness of Advertising TNCs
    by Lilach Nachum

  • 1999 Strategic Underinvestment in Informative Advertising: The Cases of Substitutes and Complements
    by Marcel Boyer & Michel Moreaux

  • 1999 The Effect of Price Advertising on Prices: Evidence in the Wake of 44 Liquormart
    by Joel Waldfogel & Jeffrey Milyo

  • 1998 The Importance of Intercultural Communication in the Global World
    by Hinner, Michael B.

  • 1998 The Impact of Attitude Towards the AD: The Influence of Context
    by Marchand, J.

  • 1998 Strategic Underinvestment in Informative Advertising: the Cases of Subsitutes and Complements
    by Boyer, M. & Moreaux, M.

  • 1998 The Importance of Intercultural Communication in the Global World
    by Hinner, M.B.

  • 1998 ``We sold a million copies''-The role of advertising past sales
    by P. K. Monteiro & J. L. Moraga

  • 1998 Campaign Spending with Office-Seeking Politicians, Rational Voters and Multiple Lobbies
    by Prat, A.

  • 1997 Business use of Internet in the Netherlands
    by Vinig, Tsvi & Mevissen, Hein

  • 1997 Campaign Advertising and Voter Welfare
    by Prat, A.

  • 1997 Advertising Bans
    by Motta, Massimo

  • 1996 Persuasive Advertising and Product Differentiation
    by Von der Fehr, N.H.M. & Stevik, K.

  • 1996 Women's Magazines and the Commerical Orchestration of Fimininity in the 1930s: Evidence from Woman's Own
    by Greenfield, J. & Reid, C.

  • 1996 A Time Series Analysis to Asymmetric Marketing Competition Within a Market Structure
    by Francisco F. R. Ramos

  • 1996 Causality Among Sales,Advertising and Prices: New Evidence from a Multivariate Cointegrated System
    by Francisco F. R. Ramos

  • 1996 Advertising bans
    by Massimo Motta

  • 1996 Marketing cooperation for differentiated products
    by Martin Peitz

  • 1995 Advertising as a Signal of Product Quality: Compact Disc Players
    by Horstman, I.J. & MacDonald, G.

  • 1995 Manging a Distribution Channel Under Asymmetric Information with Performance Requirements
    by Moorthy, S. & Desiraju, R.

  • 1995 Advertising and Quality: An Empirical Analysis
    by Moorthy, S. & Zhao, H.

  • 1995 Comparative Versus Noncomparative Messages: The Moderating Impact of Pre-Purchase attribute Verifiability
    by Jain, S.P. & Buchanan, B. & Maheswaran, D.

  • 1991 Advertising and Cigarette Consumption
    by Khosrow Doroodian & Barry J. Seldon

  • 1982 An Econometric Model of Trade Union Membership Growth in Canada, 1925-1966
    by Michael Abbott

  • Direct-to-Consumer Advertising in Pharmaceutical Markets
    by Kurt R Brekke & Michael Kuhn

  • WHEN DOES NEGATIVE BRAND PUBLICITY HURT? The Moderating Influence of Analytic Versus Holistic Thinking
    by Alokparna (Sonia) Basu Monga & Deborah Roedder John

  • Endogenous market transparency and product differentiation
    by Witness Simbanegavi

  • Simple Reputation Systems
    by John Kennes & Aaron Schiff

  • This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.