Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M37: Advertising

2026

• Daniel Chen, 2026, "A Model of the Attention Economy: Data, Platforms, and Discovery," American Economic Review, American Economic Association, volume 116, issue 10, pages 3802-3836, October, DOI: 10.1257/aer.20240651.
• C. Lanier Benkard & Ali Yurukoglu & Anthony Lee Zhang, 2026, "Concentration in Product Markets," American Economic Journal: Microeconomics, American Economic Association, volume 18, issue 2, pages 268-292, May, DOI: 10.1257/mic.20240258.
• Rossi Abi-Rafeh & Pierre Dubois & Rachel Griffith & Martin O'Connell, 2026, "The Effects of Sin Taxes and Advertising Restrictions in a Dynamic Equilibrium," American Economic Journal: Microeconomics, American Economic Association, volume 18, issue 3, pages 39-76, August, DOI: 10.1257/mic.20240380.
• Hasan Shahid, 2026, "Men’s Classified Ads and Risky Health Behaviors," AEA Papers and Proceedings, American Economic Association, volume 116, pages 578-583, May, DOI: 10.1257/pandp.20261053.
• Abdullah Balli, 2026, "Neuro-AI Convergence in Packaging Design: A Multimodal Biometric and Explainable AI Approach," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 28, issue 71, pages 256-256, February.
• Denisa-Andreea PROFIR & Daniela MARINICÄ‚, 2026, "Consumer Perceptions and Cognitive Biases in Digital and Traditional Brand Communication," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 65-79, March.
• Oksana VOINTSEVA, 2026, "The transformation of the media sphere in Georgia: transit from traditional media to digital platforms," Bulgariаn Journal of Business Research, Access Press Publishing House, volume 37, issue 1, pages 28-44, November, DOI: 10.46656/bposoki.2026.37.1(3).
• Hanaa TABIT & Mohammed Chakib HIMMICH, 2026, "Les défis juridico-économiques liés à la prise de décision automatisée par les systèmes d’intelligence artificielle," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 7, issue 10, pages 799-811.
• Wiam ZRIMI & Fatima CHAREF, 2026, "The unpaid auditors: Trust and De-influencing in E-Commerce," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 7, issue 7, pages 535-554.
• Iryna MAKOVETSKA, 2026, "Features of advertising management in the new realities of doing business," Economic Synergy, Higher Educational Institution Academician Yuriy Bugay International Scientific & Technical University, issue 1, pages 150-159, DOI: 10.53920/ES-2026-1-10.
• Olena BORYSENKO & Svitlana PETROPAVLOVSKA & Daria BORYSENKO, 2026, "Brand communication strategy in the conditionsof market information oversatition," Economic Synergy, Higher Educational Institution Academician Yuriy Bugay International Scientific & Technical University, issue 1, pages 174-195, DOI: 10.53920/ES-2026-1-12.
• Nguyen Khanh Ngan & Le Dinh Nghi, 2026, "The impact of attitudes toward sexually appeal advertisements on purchase intentions of consumers in Ho Chi Minh City: Perspectives from feminist aspects," Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 16, issue 4, pages 22-39, DOI: 10.46223/HCMCOUJS.econ.en.16.4.3995.
• Pham Thi Thu Hien & Doan Bao Son & Nguyen Huy Phuc & Nguyen Ngoc Kieu Anh & Nguyen Dinh Loc & Tong Tinh Nghi, 2026, "Green purchase behavior of students in Ho Chi Minh City, Vietnam: The integration of protection motivation theory and theory of green purchase behavior," Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 16, issue 4, pages 60-78, DOI: 10.46223/HCMCOUJS.econ.en.16.4.3982.
• Martin Peitz & Anton Sobolev, 2026, "Inflated Recommendations," RAND Journal of Economics, RAND Corporation, volume 57, issue 2, pages 368-385, June, DOI: 10.1111/1756-2171.70036.
• Martin Peitz & Anton Sobolev & Paul Wegener, 2026, "Advertiser Competition and Gatekeeping in Ad-Funded Media," CRC TR 224 Discussion Paper Series, University of Bonn and University of Mannheim, Germany, number crctr224_2025_731, Feb.
• Liu, Kelly J., 2026, "Televised Election Campaigns and Affective Polarization in the United States," Working papers, Faculty of Business and Economics - University of Basel, number 2026/08, Sep.
• Anca Hotoi, 2026, "Long-term Evolution of Search Visibility and Click-Through Performance in Romanian E-commerce: A Four-Year Longitudinal Analysis of Google Ads Data," Manager Journal, Faculty of Business and Administration, University of Bucharest, volume 43, issue 1, pages 122-130, May.
• Anca Hotoi, 2026, "Two Decades of Digital Marketing Research: From Web-Based Consumer Influence to AI-Mediated Marketing Decisions," Manager Journal, Faculty of Business and Administration, University of Bucharest, volume 43, issue 1, pages 131-140, May.
• Dante Donati & Nandan Rao & Victor Orozco-Olvera & Ana Maria Muñoz Boudet, 2026, "Can Facebook Ads Prevent Malaria? Two Field Experiments in India," CESifo Working Paper Series, CESifo, number 12767.
• David Bardey, 2026, "A Two-Sided Model of Television Competition with Advertising Pricing and Endogenous Reinvestment," Documentos CEDE, Universidad de los Andes, Facultad de Economía, CEDE, number 2026-19, Apr.
• Haese, Jérémie & Kretschmer, Tobias & Peukert, Christian, 2026, "(How) Can Advertising Solve the Chicken-and-Egg Problem? Early Stage Dynamics of Platform Markets," CEPR Discussion Papers, Centre for Economic Policy Research, number 21012, Jan.
• Dubois, Pierre & Pakes, Ariel, 2026, "Pharmaceutical Advertising in Dynamic Equilibrium," CEPR Discussion Papers, Centre for Economic Policy Research, number 21332, Mar.
• Aridor, Guy & Gonçalves, Duarte & Kluver, Daniel & Kong, Ruoyan & Konstan, Joseph, 2026, "The Informational Role of Online Recommendations: Evidence from a Field Experiment," CEPR Discussion Papers, Centre for Economic Policy Research, number 21584, Jun.
• Renáta Cenková, 2026, "Analysis of the use of selected social networks in Slovak theatres," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 21, issue 1, pages 43-53.
• Lungu, Juliana & Mpolomoka, Daniel L., 2026, "Examining Effects of Social Media Influencer Marketing on Consumer Purchasing Behavior of Fruiticana Soft Drinks in Central Business District of Lusaka, Zambia," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 3, DOI: 10.59413/ajocs/v7.i3.47.
• Mwale, Mirriam David & Phiri, Moses, 2026, "Assessment of the Effectiveness of Trade Kings Zambia Limited Advertising Strategies in Influencing Consumer Behaviour Among Residents of Mwalubemba Village in Chongwe, Zambia," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 3, DOI: 10.59413/ajocs/v7.i3.54.
• Chisanga, Kayula & Mufalali, Simasiku Mwiya & Muduli, Regina, 2026, "Social Media Influencer Marketing and Youth Buying Behaviour: Evidence from Kabwe, Zambia," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 4, DOI: 10.59413/ajocs/v7.i4.28.
• Nawakwi, Suwilanji & Mufalali, Simasiku Mwiya & Muduli, Regina & Mundia, Mukwalikuli, 2026, "Brand Image Dimensions as Predictors of Consumer Purchase Behaviour in Zambia's Solar Energy Market: Evidence from Solar Move Africa," African Journal of Commercial Studies, African Journal of Commercial Studies, volume 7, issue 4, DOI: 10.59413/ajocs/v7.i4.33.
• Martínez-Sánchez, Francisco, 2026, "Overlapping ownership and quality spillovers in free-to-air broadcasting," Economic Modelling, Elsevier, volume 163, issue C, DOI: 10.1016/j.econmod.2026.107697.
• Bar-Isaac, Heski, 2026, "When to front-load persuasion," Economics Letters, Elsevier, volume 266, issue C, DOI: 10.1016/j.econlet.2026.113051.
• Wang, Peipei & Shen, Ye, 2026, "Marketing digitalization, financial support, and consumer dependency: An analysis of the mediating effect of brand reputation," Finance Research Letters, Elsevier, volume 99, issue C, DOI: 10.1016/j.frl.2026.109924.
• Sandrini, Luca & Somogyi, Robert, 2026, "News media bargaining codes," International Journal of Industrial Organization, Elsevier, volume 105, issue C, DOI: 10.1016/j.ijindorg.2026.103262.
• Peitz, Martin & Sobolev, Anton, 2026, "Recommendation power and competition," International Journal of Industrial Organization, Elsevier, volume 108, issue C, DOI: 10.1016/j.ijindorg.2026.103310.
• Olaboopo, Olakunle & Boamah, Evans O., 2026, "Climate change news risk and advertising spending," Journal of International Financial Markets, Institutions and Money, Elsevier, volume 106, issue C, DOI: 10.1016/j.intfin.2025.102245.
• Cuny, Christine & Kim, Jungbae & Mehta, Mihir N., 2026, "Political costs and strategic corporate communication," Journal of Accounting and Economics, Elsevier, volume 81, issue 3, DOI: 10.1016/j.jacceco.2026.101860.
• Beknazar-Yuzbashev, George & Ichiba, Sota & Stalinski, Mateusz, 2026, "To the depths of the sunk cost: Experiments revisiting the elusive effect," Journal of Economic Behavior & Organization, Elsevier, volume 241, issue C, DOI: 10.1016/j.jebo.2025.107352.
• Atilgan, Yigit & Demirtas, K. Ozgur & Gunaydin, A. Doruk & Tosun, Aynur Dilan, 2026, "Brand premium: Evidence from Asia," Pacific-Basin Finance Journal, Elsevier, volume 100, issue C, DOI: 10.1016/j.pacfin.2026.103335.
• Waldfogel, Sarah, 2026, "Two-faced on facebook: Ad tailoring in U.S. house campaigns," Journal of Public Economics, Elsevier, volume 259, issue C, DOI: 10.1016/j.jpubeco.2026.105650.
• Bintang Sadeva Akbar & Rika Promalessy, 2026, "The Effect of Shopping Lifestyle and Sales Promotion on Impulse Buying with Positive Emotion as a Mediating Variable Among Generation Z Shopee Users in the City of Pekanbaru," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue 2, pages 40-55.
• Elham Cheraghi, 2026, "Branding the Creative City through Music: Stakeholder Engagement on Social Media," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 357-376.
• Ai Chin Thoo, 2026, "The Role of Credible Social Media Influencers in Brand Attitude, eWOM, and Purchase Intention," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr360, Mar, DOI: https://doi.org/10.35609/jmmr.2026..
• Wan Annisa Sofia Wan Kamaruddin, 2026, "Can we serve both God and Money? The role of indirect appeal and its limitation: A Review from Islamic Perspectives," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr362, Jun, DOI: https://doi.org/10.35609/jmmr.2026..
• Rossi Abi Rafeh & Pierre Dubois & Rachel Griffith & Martin O'Connell, 2026, "The Effects of Sin Taxes and Advertising Restrictions in a Dynamic Equilibrium," Post-Print, HAL, number hal-05729707, Aug, DOI: 10.1257/mic.20240380.
• Pierre Dubois & Ariel Pakes, 2026, "Pharmaceutical Advertising in Dynamic Equilibrium," Working Papers, HAL, number hal-05573625, Mar.
• PETRACHE, Bogdan & EDU, Tudor, 2026, "Research on International Students’ Perceptions of University Marketing Strategies (Part I)," Holistic Marketing Management Journal, Holistic Marketing Management, volume 16, issue 1, pages 23-26, February.
• PETRACHE, Bogdan & EDU, Tudor, 2026, "Research on International Students’ Perceptions of University Marketing Strategies (Part II)," Holistic Marketing Management Journal, Holistic Marketing Management, volume 16, issue 2, pages 16-26, June.
• PETRACHE, Bogdan & EDU, Tudor, 2026, "The main objective of the case study was to conduct research to identify international students’ perceptions of the Romanian higher education market, as well as the marketing elements that universities use to attract international students. The prese," Holistic Marketing Management Journal, Holistic Marketing Management, volume 16, issue 3, pages 17-20, September.
• Jean-Pierre Dubé & Ariel Xu, 2026, "Large Language Models and Creative Content Design: a case study of email marketing at Wine Access," Quantitative Marketing and Economics (QME), Springer, volume 24, issue 1, pages 1-28, December, DOI: 10.1007/s11129-025-09303-9.
• Nicole Black & Lachlan Deer & Johannes S.Kunz & David W. Johnston, 2026, "Are You Okay? Effects of a National Peer-Support Campaign on Mental Health," Papers, Centre for Health Economics, Monash University, number 2026-06, Jul.
• Ajay Agrawal & Joshua Gans & Avi Goldfarb & Catherine E. Tucker, 2026, "The Political Economy of Artificial Intelligence," NBER Books, National Bureau of Economic Research, Inc, number agra-4.
• Pierre Dubois & Ariel Pakes, 2026, "Pharmaceutical Advertising in Dynamic Equilibrium," NBER Working Papers, National Bureau of Economic Research, Inc, number 35025, Apr.
• Brett R. Gordon & Robert Moakler & Florian Zettelmeyer, 2026, "Predicted Incrementality by Experimentation (PIE) for Ad Measurement," NBER Working Papers, National Bureau of Economic Research, Inc, number 35044, Apr.
• Jean-Pierre H. Dubé & Ilya Morozov & Franklin She & Anna Tuchman, 2026, "The Effects of Ads on Beliefs and Implications for Consumer Search," NBER Working Papers, National Bureau of Economic Research, Inc, number 35596, Aug.
• Itamar Drechsler & Hyeyoon Jung & Weiyu Peng & Dominik Supera & Guanyu Zhou, 2026, "Credit Card Banking," NBER Working Papers, National Bureau of Economic Research, Inc, number 35607, Aug.
• Joshua S. Gans, 2026, "Advertising Claims, Pricing, and Customer Evidence," NBER Working Papers, National Bureau of Economic Research, Inc, number 35770, Sep.
• Savica Dimitrieska, 2026, "From Fear to Fortune: The power of superstition in international marketing," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 14, issue 1, pages 119-132, DOI: 10.37708/ep.swu.v14i1.8.
• Andra Blaj & Nicoleta Andreea Neacsu, 2026, "Transparency, Authenticity, and Accountability: An Ethical Frame for AI Avatar Use in Digital Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 402-411, August.
• Andra Blaj & Anca Popescu, 2026, "Regulation and Responsibility in AI-Driven Marketing: Mapping the Research Landscape," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 412-420, August.
• Petre Danci, 2026, "Generation Z Consumer Behavior in Social Commerce: Key Factors and Theoretical Foundations," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 487-495, August.
• Anca Popescu & Nicoleta Andreea Neacsu, 2026, "Haptic Properties of Packaging Materials and Consumer Perception: A Systematic Literature Review," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 604-613, August.
• Alejandro Ruíz Trujillo & Antonio J. Morales & María Mercedes Rojas De Gracia & Paloma Hidalgo García, 2026, "El color como estrategia de packaging en la compra impulsiva: un enfoque desde el neuromarketing," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2602, May, revised May 2026.
• NEGRICEA, Costel & PURCAREA, Ioan Matei, 2026, "Phygital Marketing and Agentic AI Shopping: Detecting Essential Insights (Part I)," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 17, issue 1, pages 40-53, February.
• NEGRICEA, Costel & PURCAREA, Ioan Matei, 2026, "Phygital Marketing and Agentic AI Shopping: Detecting Essential Insights (Part II)," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 17, issue 2, pages 41-48, June.
• NEGRICEA, Costel & PURCAREA, Ioan Matei, 2026, "Customer Value Creation in A Phygital Retail Leveraging Immersive Technologies as Distribution Channels, and AI Agents’ role in Optimizing Phygital Distribution," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 17, issue 3, pages 38-45, September.
• Zongwei Li & Jixiang Liu & Jianing Chen & Yanhui Zhang, 2026, "Why consumers hesitate to pay online: Evidence from online transactions," Australian Journal of Management, Australian School of Business, volume 51, issue 1, pages 147-173, February, DOI: 10.1177/03128962241312715.
• Yauheniya Shershunovich & Alisher Mirzabaev, 2026, "Media Influence on Sustainable Consumption: Does Exposure to Climate Change Information Matter?," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), volume 17, issue 4, pages 10324-10355, August, DOI: 10.1007/s13132-026-03205-1.
• Adamantia Sgoura & Aliki Parisi & Alexios Patapios Kontis, 2026, "Festival of Traditional Dances and Folklore Festivals in the Promotion of Cultural Tourism: A Literature Review," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni, "Synergizing Management, Culture, and Arts for Tourism Development - Vol. 2", DOI: 10.1007/978-3-032-17534-2_8.
• Adamantia Sgoura & Aliki Parisi & Alexios Patapios Kontis, 2026, "Festival of Traditional Dances and Folklore Festivals in the Promotion of Cultural Tourism: A Literature Review," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni, "Synergizing Management, Culture, and Arts for Tourism Development - Vol. 3", DOI: 10.1007/978-3-032-33052-9_8.
• Luca Matteo Zagni & Gabriele Baima & Binh Do & Lam Duc Xuan Nguyen, 2026, "Convergence and divergence in digital game-based advertising: a systematic review of advergames and in-game advertising," Review of Managerial Science, Springer, volume 20, issue 2, pages 511-534, February, DOI: 10.1007/s11846-025-00876-z.
• Poonam Amrutia & Shabana Anjum, 2026, "Exploring customer experience in gamified milieu: a bibliometric review," SN Business & Economics, Springer, volume 6, issue 10, pages 1-34, October, DOI: 10.1007/s43546-026-01415-y.
• Chung-Te Ting & Wei-Lun Hsu & Szu-Chin Pan & Ya-Chou Cheng, 2026, "From Reach to Trust: A Multi-Criteria Analysis of Strategic Factors in Restaurant Influencer Marketing," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 16, issue 6, pages 1-9.
• Dubois, Pierre & Pakes, Ariel, 2026, "Pharmaceutical Advertising in Dynamic Equilibrium," TSE Working Papers, Toulouse School of Economics (TSE), number 26-1729, Mar, revised May 2026.
• Bardey, David, 2026, "A Two-Sided Model of Television Competition with Advertising Pricing and Endogenous Reinvestment," TSE Working Papers, Toulouse School of Economics (TSE), number 26-1736, Apr.
• N.N. Kalkova & S.E. Babak, 2026, "A study into specificity of demand for local cosmetic brands in the domestic market," Upravlenets, Ural State University of Economics, volume 17, issue 2, pages 105-123, May, DOI: 10.29141/2218-5003-2026-17-2-7.
• Kurhasku-Hoti Edisona & Rrustemi Visar & Zhechev Vladimir & Hoti Arber, 2026, "Empirical Analysis of Digital Marketing Implementation in Service Sector: Perceptions, Social Media Impact Western Balkans," Central European Economic Journal, Paradigm, volume 13, issue 60, pages 24-36, DOI: 10.2478/ceej-2026-0002.
• Nurwiyanta Nurwiyanta & Andika Andika & Kartinah Kartinah, 2026, "When logic meets emotion: Dual pathways shaping omnichannel banking brand equity," Journal of Economics and Management, Paradigm, volume 48, issue 1, pages 211-249, DOI: 10.22367/jem.2026.48.09.
• Novina Emma & Murhadi Werner Ria, 2026, "The Dynamics of Visitation Patterns and Consumer Purchase Interest in Shopping Centers," Real Estate Management and Valuation, Paradigm, volume 34, issue 3, pages 77-92, DOI: 10.2478/remav-2026-0026.
• Swee Hoon Ang, 2026, "Principles of Marketing," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 14916, ISBN: ARRAY(0x56eb7f80), March.
• Swee Hoon ANG, 2026, "The Marketing Process," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "PRINCIPLES OF MARKETING".
• Swee Hoon ANG, 2026, "Marketing Strategy and Partnership," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "PRINCIPLES OF MARKETING".
• Swee Hoon ANG, 2026, "Marketing Environment," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "PRINCIPLES OF MARKETING".
• Swee Hoon ANG, 2026, "Marketing Analytics for Customer Insights," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "PRINCIPLES OF MARKETING".
• Swee Hoon ANG, 2026, "Consumer Buyer Behaviour," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "PRINCIPLES OF MARKETING".
• Swee Hoon ANG, 2026, "Business Buyer Behaviour," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "PRINCIPLES OF MARKETING".
• Swee Hoon ANG, 2026, "Segmentation, Targeting and Positioning," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "PRINCIPLES OF MARKETING".
• Swee Hoon ANG, 2026, "Product," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "PRINCIPLES OF MARKETING".
• Swee Hoon ANG, 2026, "Branding and Services," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "PRINCIPLES OF MARKETING".
• Swee Hoon ANG, 2026, "New Products and Product Life Cycle," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, "PRINCIPLES OF MARKETING".
• Swee Hoon ANG, 2026, "Price," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, "PRINCIPLES OF MARKETING".
• Swee Hoon ANG, 2026, "Place," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, "PRINCIPLES OF MARKETING".
• Swee Hoon ANG, 2026, "Promotion," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, "PRINCIPLES OF MARKETING".
• Swee Hoon ANG, 2026, "Digital Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, "PRINCIPLES OF MARKETING".
• Swee Hoon ANG, 2026, "Sustainable Marketing and Going Global," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, "PRINCIPLES OF MARKETING".
• Swee Hoon ANG, 2026, "Case Studies," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, "PRINCIPLES OF MARKETING".
• Repp, Stefan, 2026, "The strategic use of microtargeting: The case of the German Federal Elections of 2025," IPE Working Papers, Berlin School of Economics and Law, Institute for International Political Economy (IPE), number 270/2026.
• Perst, Florian & Schubart, Constantin & Welsch, Valeria, 2026, "Zwischen Inszenierung und Echtheit: Digitale Markenwahrnehmung von OKTAGON MMA Deutschland in der Social-Media-Kommunikation," IU Discussion Papers - Business & Management, IU International University of Applied Sciences, number 11 (Juli 2026), DOI: 10.56250/4137.
• Perst, Florian & Schmitt, Noel & Schubart, Constantin, 2026, "Künstlich, aber wirkungsvoll? Eine empirische Analyse zur Kennzeichnungspflicht von KI-generierten Bildern und ihren Konsequenzen auf die Werbewirkung," IU Discussion Papers - Business & Management, IU International University of Applied Sciences, number 16 (August 2026), DOI: 10.56250/4145.
• Schümann, Jakob & Weege, Maria, 2026, "Zwischen Realität und Fantasiewelt: Die psychologischen Wirkungen immersiver Freizeitparkgestaltung auf Konsumentscheidungen," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 1 (Februar 2026), DOI: 10.56250/4101.

2025

• Daria Dzyabura & Renana Peres & Irina Linevich, 2025, "Color Analytics for Data-Driven Brand Communications," Working Papers, New Economic School (NES), number w0292, Dec.
• Christopher P. Chambers & Yusufcan Masatlioglu & Paulo Natenzon & Collin Raymond, 2025, "Weighted Linear Discrete Choice," American Economic Review, American Economic Association, volume 115, issue 4, pages 1226-1257, April, DOI: 10.1257/aer.20220130.
• Naoki Aizawa & You Suk Kim, 2025, "Public and Private Provision of Information in Market-Based Public Programs: Evidence from Advertising in Health Insurance Marketplaces," American Economic Journal: Economic Policy, American Economic Association, volume 17, issue 2, pages 84-121, May, DOI: 10.1257/pol.20220352.
• David Argente & Doireann Fitzgerald & Sara Moreira & Anthony Priolo, 2025, "How Do Entrants Build Market Share? The Role of Demand Frictions," American Economic Review: Insights, American Economic Association, volume 7, issue 2, pages 160-176, June, DOI: 10.1257/aeri.20230289.
• Erik Brynjolfsson & Avinash Collis & Daniel Deisenroth & Haritz Garro & Daley Kutzman & Asad Liaqat & Nils Wernerfelt, 2025, "The Consumer Welfare Effects of Online Ads: Evidence from a Nine-Year Experiment," American Economic Review: Insights, American Economic Association, volume 7, issue 4, pages 447-462, December, DOI: 10.1257/aeri.20240452.
• Peter Sedík & Marian Cvirik & Cristina Bianca Pocol & Titanilla Oravecz, 2025, "Factors Influencing Honey Choice in Slovakia and Hungary: A Comparative Study," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 27, issue 69, pages 431-431, April.
• Carmen Acatrinei & Claudia Maria Miu, 2025, "AI vs. Human-Written Email Marketing: Consumer Insights for Sustainable Communication," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 27, issue S19, pages 1256-1256, November.
• Iuliana Obreja & Adriana Manolicä‚, 2025, "Bookstagram And Reading Habits For The 21st Online Consumer: A Romanian Chapter," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue si, pages 189-202, June, DOI: 10.47743/rebs-2025-si-0012.
• Bouchra MORTADA, 2025, "Impact des réseaux sociaux sur l’intention d’achat des vêtements chez les consommateurs marocains," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 6, issue 2, pages 291-308.
• Mariem OUBAYOUCEF & Hanane ROCHDANE & Mohammed BEDDAA, 2025, "L'impact de l’utilisation des plateformes numériques sur la participation citoyenne dans le cadre de la smart city : Proposition d’un modèle conceptuel," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 6, issue 3, pages 295-308.
• Moufdi BOUSSELMAME & Yassmina EL FETHOUNI, 2025, "Marketing de santé : La prévention sanitaire, un défi en termes de communication," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 6, issue 4, pages 675-689.
• Imane ASLI & Habiba BENSASSI NOUR, 2025, "Du réel au virtuel à l’ère de l’intelligence artificielle : Comment les influenceurs virtuels façonnent-ils l’intention d’achat des consommateurs ?," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 6, issue 5, pages 195-222.
• Yasmine BOUGHROUM & Chakib HAMADI, 2025, "Orientation Commerciale de la Marque et Marketing d’Influence : un Dilemme de Crédibilité Perçue par les Consommateurs Marocains," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 6, issue 9, pages 28-43.
• Maryem BENBARI & Hafsa AIT KADIR & Nabila BHIH, 2025, "L’impact de la réactance psychologique sur la décision d’achat dans le cadre de la communication publicitaire : revue de littérature," International Journal of Accounting, Finance, Auditing, Management and Economics, Faculté d'Économie et de Gestion, Université Ibn Tofaïl de Kénitra, volume 6, issue 9, pages 430-446.
• Anna M. Golovanova, 2025, "TV advertising in Russian FMCG sector: The analysis of expenditure and brand strategies under Russia–Ukraine conflict," Russian Journal of Economics, ARPHA Platform, volume 11, issue 2, pages 215-236, June, DOI: 10.32609/j.ruje.11.145426.
• Veronika A. Khlyupina & Svetlana V. Golovanova & Eduardo Pontual Ribeiro, 2025, "Advertising types cross-network effects on two sided platforms," Russian Journal of Economics, ARPHA Platform, volume 11, issue 3, pages 331-348, September, DOI: 10.32609/j.ruje.11.159114.
• Veronika A. Khlyupina & Svetlana V. Golovanova & Eduardo Pontual Ribeiro, 2025, "Corrigendum: Advertising types cross-network effects on two sided platforms," Russian Journal of Economics, ARPHA Platform, volume 11, issue 4, pages 485-485, December, DOI: 10.32609/j.ruje.11.182554.
• Danica Radevic Pavlicic, 2025, "Minding The Branding – How Can Eeg Help? A Literature Review On Application Of Electroencephalography In Branding," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 34, issue 1, pages 325-350, june, DOI: 10.17818/EMIP/2025/5.
• Totok Haryanto & Budhi Haryanto, 2025, "How Do YouTube Ads Shape Consumer Decisions? (Empirical Study on Gen-Z)," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 87-106.
• Anka Tsvetanova & Siya Veleva & Bela Boneva, 2025, "Research of the Differences in the Impact of AI-generated and Human-created Video Ads," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 8, pages 147-174.
• Xulong Wang & Chenyu Fu & Feng Leng, 2025, "Do inconsistent online reviews reduce sales for merchants on the platform? Evidence from China," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 28, issue 2, pages 192-207, June, DOI: 10.15240/tul/001/2025-5-011.
• Radka Bauerova & Veronika Koprivova, 2025, "Make ads skippable or not: The impact of ad type on brand recall, salience and conversion rate," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 28, issue 4, pages 180-197, December, DOI: 10.15240/tul/001/2025-5-009.
• Čvirik Marián & Cagáňová Dagmar, 2025, "Ethical Perceptions of Foreign Product Purchases Among Generation Z: The Impact of Patriotism, Ethnocentrism, and Worldmindedness," Business Systems Research, Paradigm, volume 16, issue 2, pages 198-218, DOI: 10.2478/bsrj-2025-0025.
• Yuliia Fisun & Olena Borysenko & Iryna Suvorova, 2025, "Strategies for attracting consumers in the digital age: balancing service promotion and assortment adaptation," Economic Synergy, Higher Educational Institution Academician Yuriy Bugay International Scientific & Technical University, issue 2, pages 136-152, DOI: 10.53920/ES-2025-2-9.
• Svitlana Boniar & Iryna Karpenko, 2025, "Digital marketing strategy to increase the competitiveness of the enterprise," Economic Synergy, Higher Educational Institution Academician Yuriy Bugay International Scientific & Technical University, issue 4, pages 126-137, DOI: 10.53920/ES-2025-4-9.
• Long Cuu Hoang & Hoan Phuc Ho & Hung Xuan Dao & Binh Gia Nguyen & Giang Vu Chau Le & Ha Nhu Ngoc Nguyen, 2025, "How playable advertisements affect Gen Z’s intention to download apps in Ho Chi Minh City," Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 15, issue 2, pages 51-66, DOI: 10.46223/HCMCOUJS.econ.en.15.2.3154.
• Minh Thi Hong Le & Hieu Ngoc Minh Pham & Ly Thi Truc Nguyen & Thuy Thi Xuan Le & Suong Thi Mai Nguyen, 2025, "Augmenting TikTok shop adoption: The mediating role of Key Opinion Consumers (KOCs) in live streaming, video content, and Artificial Intelligence (AI) recommendations," Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 15, issue 2, pages 85-104, DOI: 10.46223/HCMCOUJS.econ.en.15.2.2939.
• Hien Thi Thu Pham & Son Bao Doan, 2025, "Exploring the pathways to tourists’ pro-environmental behavior at Vietnamese tourism destinations," Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 15, issue 6, pages 74-92, DOI: 10.46223/HCMCOUJS.econ.en.15.6.3817.
• Ngô Thị Lan & Nguyễn Thị Huyền Ngân & Nguyễn Thị Thanh Ngân & Nguyễn Thị Ngọc Hiệp, 2025, "Tác động của marketing dựa trên giác quan đến tài sản thương hiệu và ý định quay trở lại của khách hàng ở các chuỗi nhà hàng buffet tại Thành phố Hồ Chí Minh," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 20, issue 2, pages 105-120, DOI: 10.46223/HCMCOUJS.econ.vi.20.2.3381.
• Nguyễn Thị Khánh Thảo & Trần Huỳnh Tấn Sang & Lý Phước Sang & Đặng Thanh Tài & Bùi Ngọc Tuấn Anh, 2025, "Ảnh hưởng của truyền miệng trực tuyến và tiếp thị mạng xã hội đến ý định mua hàng," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 20, issue 4, pages 29-45, DOI: 10.46223/HCMCOUJS.econ.vi.20.4.3331.
• Nguyễn Thị Phương Thảo & Nguyễn Đoàn Bảo Uyên & Bạch Văn Lượng & Nguyễn Văn Anh, 2025, "Ảnh hưởng của định hướng tiếp thị xanh đến hành vi khách hàng - Một nghiên cứu trong lĩnh vực bất động sản tại Việt Nam," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 20, issue 6, pages 21-36, DOI: 10.46223/HCMCOUJS.econ.vi.20.6.3472.
• Trương Thị Hoàng Oanh & Võ Thị Như Ý & Đào Hồng Huệ & Trần Ngọc Hân & Phan Ngọc Trinh, 2025, "Vai trò yếu tố trung gian tuần tự của kiến thức và thái độ ảnh hưởng đến tiêu dùng thực phẩm hữu cơ: Góc nhìn mô hình SOR," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 20, issue 6, pages 37-51, DOI: 10.46223/HCMCOUJS.econ.vi.20.4.3514.
• Bùi Ngọc Tuấn Anh & Lê Phương Loan & Nguyễn Đặng Phương Anh & Lê Thị Ngân Hạnh, 2025, "Vai trò của virtual try-on và digital marketing trong việc hình thành ý định mua sắm trên các sàn thương mại điện tử," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 20, issue 7, pages 103-120, DOI: 10.46223/HCMCOUJS.econ.vi.20.7.3878.
• Nguyễn Thị Thoa & Kiều Anh Tài & Trần Thế Nam, 2025, "Khám phá ảnh hưởng của sự kiện tại điểm bán đến hành vi mua sắm ngẫu hứng," Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Ho Chi Minh City Open University Journal of Science, Ho Chi Minh City Open University, volume 20, issue 8, pages 68-84, DOI: 10.46223/HCMCOUJS.econ.vi.20.8.4224.
• UNGUREANU Andrei & BELASCU Lucian & TROANCA Dumitru, 2025, "Microeconomic Trends And Market Power Dynamics In Romania'S Advertising Industry," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 77, issue 3, pages 30-45, December, DOI: 10.56043/reveco-2025-0023.
• Martin Peitz & Anton Sobolev, 2025, "Recommendation Power and Competition," CRC TR 224 Discussion Paper Series, University of Bonn and University of Mannheim, Germany, number crctr224_2025_715, Nov.
• Anca Hotoi, 2025, "AI Driven Smart Shopping vs. Manual Search Campaigns in E commerce: An Attribution Based Performance Analysis," Manager Journal, Faculty of Business and Administration, University of Bucharest, volume 42, issue 2, pages 27-34, May.
• Anca Hotoi, 2025, "Algorithmic Audience Targeting in Meta Ads Remarketing Campaigns: A Demographic Analysis of AI-Driven Delivery in a Romanian Aesthetic Medicine Clinic," Manager Journal, Faculty of Business and Administration, University of Bucharest, volume 42, issue 2, pages 44-52, May.
• George Beknazar-Yuzbashev & Rafael Jiménez-Durán & Jesse McCrosky & Mateusz Stalinski, 2025, "Toxic Content and User Engagement on Social Media: Evidence from a Field Experiment," CESifo Working Paper Series, CESifo, number 11644.
• Beknazar-Yuzbashev, George & Jiménez-Durán, Rafael & McCrosky, Jesse & Stalinski, Mateusz, 2025, "Toxic Content and User Engagement on Social Media: Evidence from a Field Experiment," CAGE Online Working Paper Series, Competitive Advantage in the Global Economy (CAGE), number 741.
• Beknazar-Yuzbashev, George & Ichiba, Sota & Stalinski, Mateusz, 2025, "To the Depths of the Sunk Cost: Experiments Revisiting the Elusive Effect," CAGE Online Working Paper Series, Competitive Advantage in the Global Economy (CAGE), number 746.
• Anderson, Simon & Ciliberto, Federico & Leyden, Benjamin, 2025, "Dialogue in Political Advertising: Evidence from U.S. Political Campaigns 2012-2020," CEPR Discussion Papers, Centre for Economic Policy Research, number 20301, May.
• Peitz, Martin & Sobolev, Anton, 2025, "Biased Recommendations and Differentially Informed Consumers," CEPR Discussion Papers, Centre for Economic Policy Research, number 20368, Jun.
• He, Chen & Shacham, Ittai & Klein, Tobias, 2025, "Are Viewer and Advertiser Preferences Aligned? Evidence from Israel," CEPR Discussion Papers, Centre for Economic Policy Research, number 20376, Jun.
• Walsh, Christoph & Zhang, Jiekai, 2025, "Environmental Impacts of Banning Vehicle Advertising," CEPR Discussion Papers, Centre for Economic Policy Research, number 20393, Jul.
• Foros, Oystein & Friberg, Richard & Kind, Hans Jarle & Shaffer, Greg & Steen, Frode, 2025, "Media Attention and Price Competition: Evidence from Norwegian Grocery Retailing," CEPR Discussion Papers, Centre for Economic Policy Research, number 20877, Dec.
• Lakhdar DOURARI, 2025, "Passive Anglicization And Devaluation Of French: The Impact Of Linguistic Advertisements In The Paris Metro On The Perception And Learning Of French Among Young People," Annals of the University of Craiova, Series Psychology, Pedagogy, Teacher Training Department, University of Craiova, volume 47, issue 2, pages 201-214, December, DOI: 10.5281/zenodo.18023817.
• Elena OPRAN, 2025, "The Relationship between Advertising, Archetypal Imaginaries and Myths," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, volume 12, issue 1, pages 213-216, July, DOI: 10.5281/zenodo.15804544.
• Couture, Cody & Owen, Ann L., 2025, "Social media advertising and macroeconomic expectations: Evidence from Meta," Economics Letters, Elsevier, volume 255, issue C, DOI: 10.1016/j.econlet.2025.112576.
• Hoepner, Andreas G.F. & Schiemann, Frank & Schneider, Fabiola I. & Tietmeyer, Raphael, 2025, "ESG disclosure as advertisement of corporate bond issuances," International Review of Financial Analysis, Elsevier, volume 106, issue C, DOI: 10.1016/j.irfa.2025.104478.
• Shakhgildyan, Ksenia, 2025, "Nonparametric identification and estimation of the generalized second-price auction," Games and Economic Behavior, Elsevier, volume 150, issue C, pages 480-500, DOI: 10.1016/j.geb.2025.02.005.
• Berman, Ron & Heller, Yuval, 2025, "Naive analytics: The strategic advantage of algorithmic heuristics," Games and Economic Behavior, Elsevier, volume 154, issue C, pages 62-78, DOI: 10.1016/j.geb.2025.08.009.
• Gambato, Jacopo & Peitz, Martin, 2025, "Platform-enabled information disclosure," International Journal of Industrial Organization, Elsevier, volume 99, issue C, DOI: 10.1016/j.ijindorg.2025.103143.
• Li, Xuelin & Szydlowski, Martin & Yu, Fangyuan, 2025, "Dynamic information design in an entry game," Journal of Economic Theory, Elsevier, volume 226, issue C, DOI: 10.1016/j.jet.2025.106018.
• Liberini, Federica & Redoano, Michela & Russo, Antonio & Cuevas, Angel & Cuevas, Ruben, 2025, "Politics in the facebook era. Evidence from the 2016 US presidential elections," European Journal of Political Economy, Elsevier, volume 87, issue C, DOI: 10.1016/j.ejpoleco.2025.102641.
• Samuel Jebaraj Benjamin & Nirosha Wellalage & Pallab Kumar Biswas & Shaista Wasiuzzaman, 2025, "Do negative social media sentiments affect firm risk?," Accounting Research Journal, Emerald Group Publishing Limited, volume 38, issue 2, pages 190-207, February, DOI: 10.1108/ARJ-01-2024-0023.
• Naveen Kumar R & Janani M & A John William, 2025, "Analysing How E-Commerce Entrepreneurs Employ Remarketing Strategies to Impact Consumer Brand Affinity, Cart Abandonment, and Purchase Behaviour," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, volume 15, issue 2, pages 86-103.
• Piotr Z. Niemcewicz, 2025, "Application of AW and MI Indicators in Research on the Impact of Television Advertising on Audiences," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 1334-1346.
• Marco Gambaro, 2025, "Mercati e l?organizzazione dell?informazione locale: il caso della lombardia," ECONOMIA E SOCIET? REGIONALE, FrancoAngeli Editore, volume 2025, issue 3, pages 139-166.
• Ä°lknur SARAL, 2025, "Impulsive Buying: The Mediating Roles of Flow Experience and Sales Promotions," Fiscaoeconomia, Tubitak Ulakbim JournalPark (Dergipark), issue 4, DOI: 10.25295/fsecon.1674564.
• Suad Aal Thani, 2025, "Framing, Diffusion, and Engagement: Understanding Clickbait and Bias in Digital Content," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr349, Sep, DOI: https://doi.org/10.35609/jmmr.2025..
• Mariem Oubayoucef & Hanane Rochdane & Mohammed Beddaa, 2025, "L'impact de l'utilisation des plateformes numériques sur la participation citoyenne dans le cadre de la smart city : Proposition d'un modèle conceptuel," Post-Print, HAL, number hal-05099059, Mar, DOI: 10.5281/zenodo.14996295.
• Rossi Abi Rafeh & Pierre Dubois & Rachel Griffith & Martin O'Connell, 2025, "The Effects of Sin Taxes and Advertising Restrictions in a Dynamic Equilibrium," Working Papers, HAL, number hal-04969796, Feb.
• Helena Štimac, 2025, "What Triggers Impulse Buying Online? A Croatian Perspective," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 76, issue 2, pages 146-160, DOI: 10.32910/ep.76.2.4.
• TALPEANU, Andra Elena & EDU, Tudor, 2025, "Marketing positioning for medical optics – S.C. Dayane GT Impex S.R.L.: Part III, Description of the Company," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 1, pages 08-18, February.
• TALPEANU, Andra Elena & EDU, Tudor, 2025, "Marketing positioning for medical optics – Dayane GT Impex S.R.L.: Part IV, Analytical presentation of the research approach," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 2, pages 08-18, May.
• TALPEANU, Andra Elena & EDU, Tudor, 2025, "Marketing positioning for medical optics – Dayane GT Impex S.R.L.: Part IV, Analytical presentation of the research approach," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 3, pages 08-15, August.
• NEGRICEA, Costel & PURCAREA, Ioan Matei, 2025, "Enhancing Consumer Phygital Experience at the Confluence between E-Commerce and E2E Digital Supply Chain Transformation," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 4, pages 08-24, December.
• TUDORACHE, Raluca Maria & BUDACIA, Andreea Elisabeta, 2025, "Brand Communication on Social Media. Particularities in the Quick-Service Restaurants Industry," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 4, pages 25-35, December.
• TALPEANU, Andra Elena & EDU, Tudor, 2025, "Marketing positioning for medical optics – Dayane GT Impex S.R.L.: Part VI, Conclusions and proposals," Holistic Marketing Management Journal, Holistic Marketing Management, volume 15, issue 4, pages 36-40, December.
• Tojal Ramos Dos Santos, Carolina, 2025, "Direct-to-Consumer Advertisement and Prescription Contraceptive Choices," IDB Publications (Working Papers), Inter-American Development Bank, number 14307, Oct, DOI: http://dx.doi.org/10.18235/0013744.
• Dongwoo Kim & Pallavi Pal, 2025, "Nonparametric Estimation of Sponsored Search Auctions and Impact of Ad Quality on Search Revenue," Management Science, INFORMS, volume 71, issue 12, pages 10047-10066, December, DOI: 10.1287/mnsc.2023.02052.
• Heiko Karle & Markus Reisinger, 2025, "Imperfect Targeting and Advertising Strategies," Management Science, INFORMS, volume 71, issue 6, pages 5106-5122, June, DOI: 10.1287/mnsc.2023.03632.
• Andrea Mangani & Barbara Pacini, 2025, "The Impact of Fines on Deceptive Advertising: Evidence from Italy," Journal of Consumer Policy, Springer, volume 48, issue 1, pages 23-50, March, DOI: 10.1007/s10603-024-09579-6.
• Sriparna Goswami & Donghyuk Kim, 2025, "Advertising, Competition, and Local Craft Beer Markets," Journal of Industry, Competition and Trade, Springer, volume 25, issue 1, pages 1-15, December, DOI: 10.1007/s10842-025-00457-6.
• Vincenzo Galasso & Tommaso Nannicini, 2025, "Persuasion and gender: experimental evidence from two political campaigns," Public Choice, Springer, volume 203, issue 1, pages 183-204, April, DOI: 10.1007/s11127-024-01192-y.
• Ali Goli & Jason Huang & David Reiley & Nickolai M. Riabov, 2025, "Measuring consumer sensitivity to audio advertising: a long-run field experiment on Pandora internet radio," Quantitative Marketing and Economics (QME), Springer, volume 23, issue 3, pages 347-377, September, DOI: 10.1007/s11129-025-09294-7.
• Laura Daniela Bohorquez Camacho & Marcel Lichters & Pedro J. Amor, 2025, "Automated emotion recognition in marketing research: A systematic literature review of current image and video-based methods," FEMM Working Papers, Otto-von-Guericke University Magdeburg, Faculty of Economics and Management, number 25002.
• Julian Hoesen, 2025, "Influence of Product Price on Consumer Perceptions of the Authenticity of Sustainability Labels," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 11, issue 1, pages 5-22, DOI: 10.11118/ejobsat.2025.001.
• Daron Acemoglu & Asuman Ozdaglar & James Siderius, 2025, "AI and Social Media: A Political Economy Perspective," NBER Chapters, National Bureau of Economic Research, Inc, "The Political Economy of Artificial Intelligence".
• Daron Acemoglu & Asuman Ozdaglar & James Siderius, 2025, "AI and Social Media: A Political Economy Perspective," NBER Working Papers, National Bureau of Economic Research, Inc, number 33892, Jun.
• Pedro Bordalo & Giovanni Burro & Nicola Gennaioli & Gad Nacamulli & Andrei Shleifer, 2025, "Ads as Cues," NBER Working Papers, National Bureau of Economic Research, Inc, number 34387, Oct.
• Savica Dimitrieska, 2025, "Guerrilla Marketing For Small Businesses," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 13, issue 2, pages 91-104, DOI: 10.37708/ep.swu.v13i2.5.
• Vladimir Zhechev & Maria-Yoana Gercheva, 2025, "The Viral Effect on Brand Image in Fashion TikTok," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 31-49, March.
• Eliana Barrenho & Dahye Kim & Marjolijn Moens & Lisbeth Waagstein, 2025, "Assessing the impact of promotion and advertising regulations on biosimilar uptake," OECD Health Working Papers, OECD Publishing, number 186, Dec, DOI: 10.1787/c69f54b2-en.
• Oana-Maria SECARĂ & Dinu Vlad SASU & Teodora Mihaela TARCZA, 2025, "Empirical Study On The Consumer Preferences And Buying Behavior In The Cosmetics Industry Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 34, issue 2, pages 483-496, December.
• Claire Célérier & Purnoor Tak, 2025, "Finance, Advertising, and Race," The Review of Financial Studies, Society for Financial Studies, volume 38, issue 11, pages 3149-3204.
• Anca Popescu & Nicoleta Andreea Neacsu, 2025, "Beauty Influencers on Social Media: How They Shape Consumer Emotions And Brand Loyalty in the Cosmetics Industry," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 414-422, August.
• Nimet Uray & Füsun Ülengin & Burc Ulengin & Hidayet Beyhan & Kubra Sirkeci & Gizem Kaya Aydın, 2025, "Economic contractions and effectiveness of marketing activities: a case from the automotive industry," Journal of Marketing Analytics, Palgrave Macmillan, volume 13, issue 4, pages 1177-1194, December, DOI: 10.1057/s41270-024-00314-1.
• Adesina, Toheeb, 2025, "AI Agents in the Advertising Industry," MPRA Paper, University Library of Munich, Germany, number 123413, Jan.
• Paulo Botelho Pires & Fabiana Oliveira de Sousa & José Duarte Santos, 2025, "Identifying Positioning Axes for Building Brand Equity in Cork Fashion Products," Central European Business Review, Prague University of Economics and Business, volume 2025, issue 1, pages 19-55, DOI: 10.18267/j.cebr.374.
• Esra Türk & Ünsalan Mustafa, 2025, "Investigating Effects of Infodemic on Store Visit Intention," Central European Business Review, Prague University of Economics and Business, volume 2025, issue 3, pages 21-44, DOI: 10.18267/j.cebr.386.
• Mochamad Salva Putra Effendi & Leonard Adrie Manafe & Dodit Cahyo Nugroho, 2025, "An analysis of digital marketing and price sensitivity in driving sales: A case study of Ultra Glue," Priviet Social Sciences Journal, Privietlab Research Center, volume 5, issue 4, pages 52-63, April, DOI: 10.55942/pssj.v5i4.438.
• PURCAREA, Ioan Matei, 2025, "CMOs’ Opportunities’ Assessment Within the Rise of Phygital Marketing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 16, issue 1, pages 39-44, March.
• PURCAREA, Ioan Matei, 2025, "Chief Marketing Officers’ Challenges Within Rising AI Usage for Knowledge Management and Human-Technology Synergies’ Emergence," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 16, issue 3, pages 37-44, September.
• PURCAREA, Ioan Matei, 2025, "Marketing Operations, AI Orchestration, and Agentic Marketing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, volume 16, issue 4, pages 34-41, December.
• Yang Wang & Phoong Seuk Wai & Qiuhan Zhang & Sedigheh Moghavvemi, 2025, "Trusting the Virtual: How Virtual Reality Advertising Influences Customer Decisions," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 13, issue 4, pages 251-268, December, DOI: 10.34623/3px4-6935.
• Assia BRAHIMI & Djamila KADRI, 2025, "The Impact of Electronic Advertising on Consumer Purchasing Behaviour in Algeria," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 10, issue 1, pages 189-204, February.
• Paul MUKUCHA & Divaries Cosmas JARAVAZA & Philip DANGAISO & Forbes MAKUDZA, 2025, "The Role of Gender Matching in Personal Selling of Embarrassing Products: An Empirical Study in Zimbabwean Fashion Boutiques," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 10, issue 2, pages 431-447, June.
• Anna D’Annunzio & Antonio Russo, 2025, "Digital Ecosystems, the Adtech Tax and Content Quality," CSEF Working Papers, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy, number 758, Sep.