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Impact Of Trust On The Platform And On The Host In The Airbnb Accommodation Rental Market El Impacto De La Confianza En La Plataforma Y En El Anfitrion En La Renta De Alojamiento En Airbnb

Author

Listed:
  • Alicia De la Pena De Leon
  • Juan Bernardo Amezcua Nunez
  • Juana Maria Saucedo Soto
  • Ivone Carolina Gonzalez Gaona

Abstract

Consumers are increasingly choosing to purchase services offered within a collaborative economy. Instead of using their own car, they prefer to travel in Uber or Cabify. They leave their pet in the care of Dog Hero, while they travel around the world and stay at AirBnB. To know the motivations of Mexican travelers when choosing to stay with an AirBnb host, a study was conducted with 330 adults. The findings indicate that the intention to rent lodging in this platform is affected by the perception of security of using an internet site to rent accommodations, as well as the level of confidence that the user has in the platform and host. A growing number of entrepreneurs choose to offer services and products on digital platforms. Our findings will allow them to identify areas of opportunity to improve relationships with potential clients

Suggested Citation

  • Alicia De la Pena De Leon & Juan Bernardo Amezcua Nunez & Juana Maria Saucedo Soto & Ivone Carolina Gonzalez Gaona, 2020. "Impact Of Trust On The Platform And On The Host In The Airbnb Accommodation Rental Market El Impacto De La Confianza En La Plataforma Y En El Anfitrion En La Renta De Alojamiento En Airbnb," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 13(1), pages 51-62.
    • Handle: RePEc:ibf:riafin:v:13:y:2020:i:1:p:51-62
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    More about this item

    Keywords

    Trust; Sharing Economy; Touristic Services; Online Platforms;
    All these keywords.

    JEL classification:

    • C83 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Survey Methods; Sampling Methods
    • C99 - Mathematical and Quantitative Methods - - Design of Experiments - - - Other
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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