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Personal Versus Mass Communication


  • Girboveanu Sorina

    (University of Craiova Faculty of Economy and Business Administration Craiova, Romania)


From the comparison of the various aspects of advertising and personal selling, it can be seen that personal selling is a more effective and powerful communication tool than advertising, but advertising is more time and cost efficient than personal selling. Thus advertising and personal selling are tools at the disposal of a marketer and subjects to a firm’s overall objectives.

Suggested Citation

  • Girboveanu Sorina, 2007. "Personal Versus Mass Communication," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(8), pages 105-110, April.
  • Handle: RePEc:aio:rteyej:v:1:y:2007:i:8:p:105-110

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    References listed on IDEAS

    1. Blanchard, Olivier & Wolfers, Justin, 2000. "The Role of Shocks and Institutions in the Rise of European Unemployment: The Aggregate Evidence," Economic Journal, Royal Economic Society, vol. 110(462), pages 1-33, March.
    2. Paula Barnes & Rick Johnson & Anthony Kulys & Scott Hook, 2002. "Productivity and the structure of employment," Labor and Demography 0207006, EconWPA.
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    More about this item


    advertising; personal selling; communication; tool.;

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising


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