Metodi quantitativi di valutazione e monitoraggio dei rapporti con la clientela. Strategie di marketing e modelli di customer equity

A client's importance is never the same for a manager, as it is not supposed to be beneficial. Managing to see the difference between client and client and dealing according to that is a focus point in the study of a bussinness' situation. A modern marketing strategy cannot go without a precise client's evaluation whether the client itself is one to keep or look for. Customer equity's index aim is to give the right value to the client, as a person but mostly as considered in a business' economy