IDEAS home Printed from https://ideas.repec.org/a/ibf/rgnego/v3y2015i4p99-115.html
   My bibliography  Save this article

Aqua-Agricultural Production: Creation And Implementation Of A Marketing Plan Produccion Acua-Agricola: Creaciã“N E Implementacion De Un Plan De Mercadeo

Author

Listed:
  • Daniel Paredes Zempual
  • Roberto Quintana Jaime
  • Lizeth Alejandra González Martinez
  • Viridiana Macias Vargas

Abstract

Agribusiness is an important branch of the economy worldwide and the development of sub developed countries. The goal for companies today is to get noticed by major strategies reflected in marketing plans that will allow them to set standards in the markets they want to enter. The objectives merchandising as well as tactics and strategies is to get onto the minds of customers and consumers. Policies and courses of action are manifested for the planned objectives in a given time. A marketing plan was made for a projected system of Aqua-farm production. Within the structure of the project we identify: the objectives, justification, mission, vision and values, among other important aspects, as well as internal and external diagnostics company, and some strategies within the SWOT analysis.

Suggested Citation

  • Daniel Paredes Zempual & Roberto Quintana Jaime & Lizeth Alejandra González Martinez & Viridiana Macias Vargas, 2015. "Aqua-Agricultural Production: Creation And Implementation Of A Marketing Plan Produccion Acua-Agricola: Creaciã“N E Implementacion De Un Plan De Mercadeo," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 3(4), pages 99-115.
    • Handle: RePEc:ibf:rgnego:v:3:y:2015:i:4:p:99-115
    as

    Download full text from publisher

    File URL: http://www.theibfr2.com/RePEc/ibf/rgnego/rgn-v3n4-2015/RGN-V3N4-2015-8.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Marketing Plan; Aqua Agricultural and Production;

    JEL classification:

    • J43 - Labor and Demographic Economics - - Particular Labor Markets - - - Agricultural Labor Markets
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibf:rgnego:v:3:y:2015:i:4:p:99-115. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Mercedes Jalbert (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.