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Social Media Use in Minor Sports

In: Social Media in Sport Theory and Practice

Author

Listed:
  • Andrew C. Billings
  • Norm O’Reilly
  • Elisabetta Zengaro

Abstract

The following sections are included:To understand the use of social media in minor sportsTo be able to discern major sports from minor sports media entitiesTo understand the use of social media by minor sports athletes and eventsTo identify the role of social media in minor sports relationship building effortsTo delineate the role of influencers in minor sportsTo comprehend revenue generation using social media within minor sportsTo evaluate how two forms of minor sports currently utilize social media

Suggested Citation

  • Andrew C. Billings & Norm O’Reilly & Elisabetta Zengaro, 2021. "Social Media Use in Minor Sports," World Scientific Book Chapters, in: Gashaw Abeza & Norman O'Reilly & Jimmy Sanderson & Evan Frederick (ed.), Social Media in Sport Theory and Practice, chapter 5, pages 111-138, World Scientific Publishing Co. Pte. Ltd..
  • Handle: RePEc:wsi:wschap:9789811237669_0005
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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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