Advertising in Duopoly Market
The paper presents the dynamics of consumer preferences over two competing products acting in duopoly market. The model presented compared the majority and minority rules as well as the modified Snazjd model in the Von Neumann neighborhood. We showed how important advertising in marketing a product is. We show that advertising should also consider the social structure simultaneously with the content of the advertisement and the understanding to the advertised product. Some theoretical explorations are discussed regarding to size of the market, evaluation of effect of the advertising, the types of the advertised products, and the social structure of which the product is marketed. We also draw some illustrative models to be improved as a further work.
|Date of creation:||10 Nov 2006|
|Date of revision:|
|Contact details of provider:|| Postal: Ludwigstraße 33, D-80539 Munich, Germany|
Web page: https://mpra.ub.uni-muenchen.de
More information through EDIRC
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Sznajd-Weron, K. & Weron, R., 2003.
"How effective is advertising in duopoly markets?,"
Physica A: Statistical Mechanics and its Applications,
Elsevier, vol. 324(1), pages 437-444.
- Christian Schulze, 2002. "Advertising effects in Sznajd marketing model," Papers cond-mat/0207181, arXiv.org.
When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:885. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Joachim Winter)
If references are entirely missing, you can add them using this form.