Flexible and Committed Advertising Contracts in Electronic Retailing
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DOI: 10.1287/isre.2019.0886
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References listed on IDEAS
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Cited by:
- Lin, Xuxun & Wang, Haiyan, 2022. "Dynamic pricing for online information services considering service duration and quality level," Omega, Elsevier, vol. 109(C).
- Landry, Peter, 2022. "Pricing, advertising, and endogenous consideration of an “insistent” product," International Journal of Industrial Organization, Elsevier, vol. 80(C).
- Subodha Kumar & Xiaowei Mei & Liangfei Qiu & Lai Wei, 2020. "Watching Ads for Free Mobile Data: A Game-Theoretic Analysis of Sponsored Data with Reward Task," Working Papers 20-08, NET Institute.
- Wang, Ruibing & Wang, Qiao & Chiang, Wei-yu Kevin, 2024. "Optimal promotional mix and pricing when faced with uncertain product value," European Journal of Operational Research, Elsevier, vol. 313(2), pages 637-651.
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Keywords
differential games; advertising competition; operational considerations; electronic retailing;All these keywords.
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