Dynamic Advertising under Vertical Product Differentiation
Author
Abstract
Suggested Citation
Download full text from publisher
Other versions of this item:
- L. Colombo & L. Lambertini, 2003. "Dynamic Advertising Under Vertical Product Differentiation," Journal of Optimization Theory and Applications, Springer, vol. 119(2), pages 261-280, November.
References listed on IDEAS
- E. J. Dockner & G. Leitmann, 2001. "Coordinate Transformations and Derivation of Open-Loop Nash Equilibria," Journal of Optimization Theory and Applications, Springer, vol. 110(1), pages 1-15, July.
- Schmalensee, Richard, 1978. "A Model of Advertising and Product Quality," Journal of Political Economy, University of Chicago Press, vol. 86(3), pages 485-503, June.
- Jaskold Gabszewicz, J. & Thisse, J. -F., 1980.
"Entry (and exit) in a differentiated industry,"
Journal of Economic Theory, Elsevier, vol. 22(2), pages 327-338, April.
- GABSZEWICZ, Jean J. & THISSE, Jacques-François, 1980. "Entry (and exit) in a differentiated industry," LIDAM Reprints CORE 400, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
- Jaskold Gabszewicz, J. & Thisse, J. -F., 1979.
"Price competition, quality and income disparities,"
Journal of Economic Theory, Elsevier, vol. 20(3), pages 340-359, June.
- GABSZEWICZ, Jean J. & THISSE, Jacques-François, 1979. "Price competition, quality and income disparities," LIDAM Reprints CORE 370, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
- Dutta, Prajit K & Lach, Saul & Rustichini, Aldo, 1995.
"Better Late Than Early: Vertical Differentiation in the Adoption of a New Technology,"
Journal of Economics & Management Strategy, Wiley Blackwell, vol. 4(4), pages 563-589, Winter.
- Prajit K. Dutta & Saul Lach & Aldo Rustichini, 1995. "Better Late than Early: Vertical Differentiation in the Adoption of a New Technology," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 4(4), pages 563-589, December.
- Prajit K. Dutta & Saul Lach & Aldo Rustichini, 1993. "Better Late Than Early: Vertical Differentiation in the Adoption of a New Technology," NBER Working Papers 4473, National Bureau of Economic Research, Inc.
- Motta, Massimo, 1993. "Endogenous Quality Choice: Price vs. Quantity Competition," Journal of Industrial Economics, Wiley Blackwell, vol. 41(2), pages 113-131, June.
- Ulrich Lehmann-Grube, 1997. "Strategic Choice of Quality When Quality is Costly: The Persistence of the High-Quality Advantage," RAND Journal of Economics, The RAND Corporation, vol. 28(2), pages 372-384, Summer.
- K. Sridhar Moorthy, 1988. "Product and Price Competition in a Duopoly," Marketing Science, INFORMS, vol. 7(2), pages 141-168.
- Yehuda Kotowitz & Frank Mathewson, 1979. "Advertising, Consumer Information, and Product Quality," Bell Journal of Economics, The RAND Corporation, vol. 10(2), pages 566-588, Autumn.
- Gustav Feichtinger & Richard F. Hartl & Suresh P. Sethi, 1994. "Dynamic Optimal Control Models in Advertising: Recent Developments," Management Science, INFORMS, vol. 40(2), pages 195-226, February.
- Avner Shaked & John Sutton, 1982. "Relaxing Price Competition Through Product Differentiation," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 49(1), pages 3-13.
- Dockner,Engelbert J. & Jorgensen,Steffen & Long,Ngo Van & Sorger,Gerhard, 2000. "Differential Games in Economics and Management Science," Cambridge Books, Cambridge University Press, number 9780521637329, Enero-Abr.
- Mussa, Michael & Rosen, Sherwin, 1978. "Monopoly and product quality," Journal of Economic Theory, Elsevier, vol. 18(2), pages 301-317, August.
- A. Michael Spence, 1975. "Monopoly, Quality, and Regulation," Bell Journal of Economics, The RAND Corporation, vol. 6(2), pages 417-429, Autumn.
- M. L. Vidale & H. B. Wolfe, 1957. "An Operations-Research Study of Sales Response to Advertising," Operations Research, INFORMS, vol. 5(3), pages 370-381, June.
- Sorger, Gerhard, 1989. "Competitive dynamic advertising : A modification of the Case game," Journal of Economic Dynamics and Control, Elsevier, vol. 13(1), pages 55-80, January.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Rim Lahmandi-Ayed & Didier Laussel, 2024.
"Random Informative Advertising with Vertically Differentiated Products,"
Games, MDPI, vol. 15(2), pages 1-29, March.
- Rim Lahmandi-Ayed & Didier Laussel, 2024. "Random Informative Advertising with Vertically Differentiated Products," Post-Print hal-04678637, HAL.
- Lu, Lijue & Navas, Jorge, 2021. "Advertising and quality improving strategies in a supply chain when facing potential crises," European Journal of Operational Research, Elsevier, vol. 288(3), pages 839-851.
- Chenavaz, Régis Y. & Feichtinger, Gustav & Hartl, Richard F. & Kort, Peter M., 2020.
"Modeling the impact of product quality on dynamic pricing and advertising policies,"
European Journal of Operational Research, Elsevier, vol. 284(3), pages 990-1001.
- Régis Chenavaz & Gustav Feichtinger & Richard Hartl & Peter Kort, 2020. "Modeling the impact of product quality on dynamic pricing and advertising policies," Post-Print hal-03575993, HAL.
- De Giovanni, Pietro & Zaccour, Georges, 2023. "A survey of dynamic models of product quality," European Journal of Operational Research, Elsevier, vol. 307(3), pages 991-1007.
- L. Colombo, 2003. "Quality of service in the Congestible Internet: a Differential Game with Capacity Investments," Working Papers 485, Dipartimento Scienze Economiche, Universita' di Bologna.
- Luca Lambertini & Piero Tedeschi, 2007.
"On the Social Desirability of Patents for Sequential Innovations in a Vertically Differentiated Market,"
Journal of Economics, Springer, vol. 90(2), pages 193-214, March.
- L. Lambertini & P. Tedeschi, 2000. "On the Social Desirability of Patents for Sequential Innovations in a Vertically Differentiated Market," Working Papers 376, Dipartimento Scienze Economiche, Universita' di Bologna.
- Luca Lambertini & Piero Tedeschi, 2006. "On the Social Desirability of Patents for Sequential Innovations in a Vertically Differentiated Market," Working Papers 20060502, Università degli Studi di Milano-Bicocca, Dipartimento di Statistica.
- Yohei Tenryu & Keita Kamei, 2013.
"Dynamic voluntary advertising and vertical product quality,"
Economics Bulletin, AccessEcon, vol. 33(1), pages 564-574.
- Tenryu, Yohei & Kamei, Keita, 2012. "Dynamic Voluntary Advertising and Vertical Product Quality," MPRA Paper 44062, University Library of Munich, Germany.
- Luca Lambertini & Raimondello Orsini, 2015. "Quality Improvement and Process Innovation in Monopoly: A Dynamic Analysis," Working Paper series 15-12, Rimini Centre for Economic Analysis.
- L. Lambertini & R. Orsini, 2014. "Process Innovation and Product Quality Improvement in a Dynamic Monopoly," Working Papers wp926, Dipartimento Scienze Economiche, Universita' di Bologna.
- Yohei Tenryu & Keita Kamei, 2014. "Dynamic Voluntary Advertising under Partial Market Coverage," KIER Working Papers 909, Kyoto University, Institute of Economic Research.
- Tenryu, Yohei & Kamei, Keita, 2014. "Welfare Analysis of Dynamic Voluntary Advertising in Covered Markets," MPRA Paper 60694, University Library of Munich, Germany.
- Régis Chenavaz & Sajjad M. Jasimuddin, 2017. "An analytical model of the relationship between product quality and advertising," Post-Print hal-01685892, HAL.
- L. Colombo & L. Lambertini, 2003. "Quality and Advertising in a Dynamic Duopoly," Working Papers 490, Dipartimento Scienze Economiche, Universita' di Bologna.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- L. Colombo & L. Lambertini, 2003. "Quality and Advertising in a Dynamic Duopoly," Working Papers 490, Dipartimento Scienze Economiche, Universita' di Bologna.
- Cellini, Roberto & Siciliani, Luigi & Straume, Odd Rune, 2018.
"A dynamic model of quality competition with endogenous prices,"
Journal of Economic Dynamics and Control, Elsevier, vol. 94(C), pages 190-206.
- Roberto Cellini & Luigi Siciliani & Odd Rune Straume, 2015. "A dynamic model of quality competition with endogenous prices," NIPE Working Papers 8/2015, NIPE - Universidade do Minho.
- Peter-J. Jost, 2023. "Price commitment and the strategic launch of a fighter brand," Quantitative Marketing and Economics (QME), Springer, vol. 21(3), pages 381-435, September.
- L. Lambertini & P. Tedeschi, 2003. "Sequential Entry in a Vertically Differentiated Duopoly," Working Papers 492, Dipartimento Scienze Economiche, Universita' di Bologna.
- Luca Lambertini & Piero Tedeschi, 2007.
"On the Social Desirability of Patents for Sequential Innovations in a Vertically Differentiated Market,"
Journal of Economics, Springer, vol. 90(2), pages 193-214, March.
- L. Lambertini & P. Tedeschi, 2000. "On the Social Desirability of Patents for Sequential Innovations in a Vertically Differentiated Market," Working Papers 376, Dipartimento Scienze Economiche, Universita' di Bologna.
- Yurko, Anna V., 2011.
"How does income inequality affect market outcomes in vertically differentiated markets?,"
International Journal of Industrial Organization, Elsevier, vol. 29(4), pages 493-503, July.
- Yurko, Anna, 2006. "How Does Income Inequality Affect Market Outcomes in Vertically Differentiated Markets?," MPRA Paper 4028, University Library of Munich, Germany, revised Jul 2007.
- Brekke, Kurt R. & Siciliani, Luigi & Straume, Odd Rune, 2010.
"Price and quality in spatial competition,"
Regional Science and Urban Economics, Elsevier, vol. 40(6), pages 471-480, November.
- Kurt R. Brekke & Luigi Siciliani & Odd Rune Straume, 2009. "Price and quality in spatial competition," NIPE Working Papers 21/2009, NIPE - Universidade do Minho.
- Brekke, Kurt Richard & Siciliani, Luigi, 2009. "Price and quality in spatial competition," CEPR Discussion Papers 7422, C.E.P.R. Discussion Papers.
- Luca Lambertini & Piero Tedeschi, 2007.
"Would You Like To Enter First With A Low‐Quality Good?,"
Bulletin of Economic Research, Wiley Blackwell, vol. 59(3), pages 269-282, July.
- L. Lambertini & P. Tedeschi, 2003. "Would you like to enter first with a low-quality good?," Working Papers 494, Dipartimento Scienze Economiche, Universita' di Bologna.
- Enrico Pennings, 2004.
"Optimal Pricing And Quality Choice When Investment In Quality Is Irreversible,"
Journal of Industrial Economics, Wiley Blackwell, vol. 52(4), pages 569-589, December.
- Enrico Pennings, "undated". "Optimal pricing and quality choice when investment in quality is irreversible," Working Papers 206, IGIER (Innocenzo Gasparini Institute for Economic Research), Bocconi University.
- Luca Lambertini & Raimondello Orsini, 2015. "Quality Improvement and Process Innovation in Monopoly: A Dynamic Analysis," Working Paper series 15-12, Rimini Centre for Economic Analysis.
- Lambertini, Luca, 2018. "Coordinating research and development efforts for quality improvement along a supply chain," European Journal of Operational Research, Elsevier, vol. 270(2), pages 599-605.
- José Luis Moraga Gonzales & Jean-Marie Viaene, 2001.
"Procompetitive Trade Policies,"
CESifo Working Paper Series
597, CESifo.
- Moraga-Gonzalez, Jose Luis & Jean-Marie Viaene, 2002. "Procompetitive Trade Policies," Royal Economic Society Annual Conference 2002 141, Royal Economic Society.
- Yi-Ling Cheng & Shin-Kun Peng, 2012. "Quality and Quantity Competition in a Multiproduct Duopoly," Southern Economic Journal, John Wiley & Sons, vol. 79(1), pages 180-202, July.
- Mariana Cunha & António Osório & Ricardo Ribeiro, 2016. "Endogenous product design and quality with rationally inattentive consumers," Working Papers de Economia (Economics Working Papers) 03, Católica Porto Business School, Universidade Católica Portuguesa.
- Bing Jing, 2006. "On the Profitability of Firms in a Differentiated Industry," Marketing Science, INFORMS, vol. 25(3), pages 248-259, 05-06.
- Buehler, Benno & Schuett, Florian, 2014.
"Certification and minimum quality standards when some consumers are uninformed,"
European Economic Review, Elsevier, vol. 70(C), pages 493-511.
- Buehler, B. & Schuett, F., 2012. "Certification and Minimum Quality Standards when Some Consumers are Uninformed," Discussion Paper 2012-040, Tilburg University, Tilburg Law and Economic Center.
- Buehler, B. & Schuett, F., 2012. "Certification and Minimum Quality Standards when Some Consumers are Uninformed," Other publications TiSEM d181488a-ea27-42f7-a2e7-0, Tilburg University, School of Economics and Management.
- Roy Jones & Haim Mendelson, 2011. "Information Goods vs. Industrial Goods: Cost Structure and Competition," Management Science, INFORMS, vol. 57(1), pages 164-176, January.
- Jinji, Naoto & Toshimitsu, Tsuyoshi, 2013. "Strategic R&D policy in a quality-differentiated industry with three exporting countries," Japan and the World Economy, Elsevier, vol. 28(C), pages 132-142.
- Ngo Van Long & Zhuang Miao, 2020.
"Multiple‐quality Cournot oligopoly and the role of market size,"
Journal of Economics & Management Strategy, Wiley Blackwell, vol. 29(4), pages 932-952, October.
- Miao, Zhuang & Long, Ngo Van, 2017. "Multiple-Quality Cournot Oligopoly and the Role of Market Size," MPRA Paper 88158, University Library of Munich, Germany, revised 23 Jul 2018.
- Miao, Zhuang & Long, Ngo Van, 2017. "Multiple-Quality Cournot Oligopoly and the Role of Market Size," MPRA Paper 82095, University Library of Munich, Germany.
- Yong-Hwan Noh & Giancarlo Moschini, 2006.
"Vertical Product Differentiation, Entry-Deterrence Strategies, and Entry Qualities,"
Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 29(3), pages 227-252, November.
- Noh, Yong-Hwan & Moschini, GianCarlo, 2005. "Vertical Product Differentiation, Entry-Deterrence Strategies, and Entry Qualities," Staff General Research Papers Archive 12412, Iowa State University, Department of Economics.
- Yong-Hwan Noh & GianCarlo Moschini, 2006. "Vertical Product Differentiation, Entry-Deterrence Strategies, and Entry Qualities," Center for Agricultural and Rural Development (CARD) Publications 05-wp403, Center for Agricultural and Rural Development (CARD) at Iowa State University.
- Noh, Yong-Hwan & Moschini, Giancarlo, 2006. "Vertical Product Differentiation, Entry-Deterrence Strategies, and Entry Qualities," ISU General Staff Papers 200611010800001442, Iowa State University, Department of Economics.
More about this item
NEP fields
This paper has been announced in the following NEP Reports:- NEP-MIC-2006-04-29 (Microeconomics)
- NEP-MKT-2006-04-29 (Marketing)
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bol:bodewp:456. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dipartimento Scienze Economiche, Universita' di Bologna (email available below). General contact details of provider: https://edirc.repec.org/data/sebolit.html .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.