Strategie di marketing e metodi quantitativi di valutazione economica del marchio
In a society's managing core quantitative marketing has a central role. Specific use of mathematic techniques integrated with made-for softwares is a resource no manager can ignore before getting into strategic decisions concerning whatever field of a product's study or promotion. Managing to have objective informations on a brand's evaluation, client's response or marketing activity's feedback are now indisbensable matters in whatever businness campaign. Our aim in this work is to collect classic cases every manager has in its options for an economic brand's evalution correct and objective. We are going to see in detail: cases-study based on cost, on implementing future flows, those based on residual income and the differentials' one
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
| Length: | |
| Date of creation: | 27 Oct 2007 |
| Handle: | RePEc:mil:wpdepa:2007-38 |
| Contact details of provider: | Postal: Via Conservatorio 7, I-20122 Milan - Italy Phone: +39 02 50321522 Fax: +39 02 50321505 Web page: http://www.demm.unimi.it More information through EDIRC
|
No references listed on IDEAS
You can help add them by filling out this form.
This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.
When requesting a correction, please mention this item's handle: RePEc:mil:wpdepa:2007-38. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (DEMM Working Papers)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.