Strategie di marketing e metodi quantitativi di valutazione economica del marchio
In a society's managing core quantitative marketing has a central role. Specific use of mathematic techniques integrated with made-for softwares is a resource no manager can ignore before getting into strategic decisions concerning whatever field of a product's study or promotion. Managing to have objective informations on a brand's evaluation, client's response or marketing activity's feedback are now indisbensable matters in whatever businness campaign. Our aim in this work is to collect classic cases every manager has in its options for an economic brand's evalution correct and objective. We are going to see in detail: cases-study based on cost, on implementing future flows, those based on residual income and the differentials' one
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| Date of creation: | 27 Oct 2007 |
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| Handle: | RePEc:mil:wpdepa:2007-38 |
| Contact details of provider: | Postal: Via Conservatorio 7, I-20122 Milan - Italy Phone: +39 02 50321522 Fax: +39 02 50321505 Web page: http://www.demm.unimi.it More information through EDIRC
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