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Report NEP-MKT-2009-06-17
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Matteo FINI & Patrizio GREGORI, 2007, "Metodi quantitativi di rilevazione dell’impatto della comunicazione nelle strategie di marketing," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2007-40, Oct.
- Luciano PILOTTI, 2008, "Ripensare le relazioni tra marketing e brand tra obiettivi multidimensionali e misure complesse: verso una business ecology," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2008-15, Jun.
- Matteo FINI & Patrizio GREGORI, 2007, "Strategie di marketing e metodi quantitativi di valutazione economica del marchio," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2007-38, Oct.
- Matteo FINI & Patrizio GREGORI, 2007, "Metodi quantitativi di valutazione e monitoraggio dei rapporti con la clientela. Strategie di marketing e modelli di customer equity," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2007-39, Oct.
- Francesca BARIGOZZI & Paolo Giorgio GARELLA & Martin PEITZ, 2008, "With a little help from my enemy: comparative advertising as a signal of quality," Departmental Working Papers, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano, number 2008-31, Oct.
- Reitz, Stefan & Schmidt, Markus & Taylor, Mark P., 2009, "Financial Intermediation and the Role of Price Discrimination in a Two-Tier Market," MPRA Paper, University Library of Munich, Germany, number 15602, May.
- Lazarica, Marinela, 2008, "e-Business Management – the particular form of management," MPRA Paper, University Library of Munich, Germany, number 15557, Apr.