Metodi quantitativi di rilevazione dell’impatto della comunicazione nelle strategie di marketing
Communication, in all its aspects excluding advertising, is an intrinsic element in every marketing strategy at whatever level. A quantitative analysis on the adevrtising and communication's feedback may be of absolute importance for the company, the research team and the marketing chief. In this small paper we are trying to emphasize communication strategies' impact opportunities and we are goingo to introduce some models of evaluation and control
|Date of creation:||30 Oct 2007|
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