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e-Business Management – the particular form of management

Author

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  • Lazarica, Marinela

Abstract

Lots of business experts have great ideas about the ways in which Web technologies can be used to enhance customer/partner relationships, increase market share, enhance competitive advantage, etc. However, many of these e-business ideas never take shape simply because it was so difficult to "sell" the idea to the key business decision-makers. What is the key to selling an e-business idea to decision-makers? What are the strategic factors who make this idea to become real? I think that the key is to try to understand the decision from their perspective.

Suggested Citation

  • Lazarica, Marinela, 2008. "e-Business Management – the particular form of management," MPRA Paper 15557, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:15557
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    File URL: https://mpra.ub.uni-muenchen.de/15557/1/MPRA_paper_15557.pdf
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    References listed on IDEAS

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    More about this item

    Keywords

    e-business systems; e-business management; IT infrastructure; business decision;

    JEL classification:

    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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