e-Business Management – the particular form of management
Lots of business experts have great ideas about the ways in which Web technologies can be used to enhance customer/partner relationships, increase market share, enhance competitive advantage, etc. However, many of these e-business ideas never take shape simply because it was so difficult to "sell" the idea to the key business decision-makers. What is the key to selling an e-business idea to decision-makers? What are the strategic factors who make this idea to become real? I think that the key is to try to understand the decision from their perspective.
|Date of creation:||Apr 2008|
|Date of revision:|
|Publication status:||Published in Economic Review, ISSN 1582-6260 supliment 2, 2008 (2008): pp. 80-83|
|Contact details of provider:|| Postal: Ludwigstraße 33, D-80539 Munich, Germany|
Web page: https://mpra.ub.uni-muenchen.de
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